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Tips and tricks for good Facebook marketing

by Jessica Wolf @

Everyone is familiar with Facebook these days. Facebook was released in 2004 by Dustin Moskovitz, Chris Hughes, Eduardo Saverin and Mark Zuckerberg. Back then, this huge social media giant of today was only intended to be a small network for college students. Today, this large social media platform reaches around…

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Monthly Real Estate Marketing Review: REALTOR Profile, SEO Ranking Factors, and More

by Matthew Bushery @ Real Estate Marketing Academy – Placester

REALTOR® business challenges, SEO ranking factors, and buyer’s agent tips...

The post Monthly Real Estate Marketing Review: REALTOR Profile, SEO Ranking Factors, and More appeared first on Placester.

Introducing Our First Association Partner: Mid Carolina Regional Association of Realtors

by @ Placester

At Placester, we’re committed to building better marketing solutions not just for agents and brokers, but also for real estate organizations of all kinds. That’s why we’re partnering with real estate associations around the country to power their websites and listings search experiences. Today...

The post Introducing Our First Association Partner: Mid Carolina Regional Association of Realtors appeared first on Placester.

Kansas City SEO Services | KC Search Engine Optimization

Kansas City SEO Services | KC Search Engine Optimization


Web Works of Kansas City

Kansas City SEO services for small businesses. SEO will help your business get ahead of competition in Google search results - 816.200.2822

Content is Still King in 2017 – Here’s Why

by Vicky McGowan @ 1SEO.com Digital Agency | www.1seo.com

Let’s take a stroll down memory lane, back to 1996, when Microsoft mogul Bill Gates stated that content on the web undoubtedly plays a critical role. Fast forward to 2017, according to the Content Marketing Institute a whopping 89% of B2B marketers and 86% of B2C marketers are utilizing content marketing as their main strategy. It has even surpassed the use of traditional tactics, including search engine

The post Content is Still King in 2017 – Here’s Why appeared first on 1SEO.com Digital Agency | www.1seo.com.

Search Engine Optimization Solutions

Search Engine Optimization Solutions


Boostability

SEO is the best way to be seen online. Boostability offers solutions for clients and partners, on any budget.

5 Tips for Writing Optimized Web Content

by Bernie Ollila @ 1SEO.com Digital Agency | www.1seo.com

There you are: seated comfortably with your arms resting on the desk and your face glowing in the pale-blue hue emanating from the screen before you. Armed with only a cup of coffee, your brilliance, and a list of keywords that you either: painstakingly ferreted out of mountains of data you probably weren’t qualified to

The post 5 Tips for Writing Optimized Web Content appeared first on 1SEO.com Digital Agency | www.1seo.com.

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

Premium Quality e-Liquid Manufacturer in Germany

by Jessica Wolf @

E-cigarettes are the newest trend in smoking thanks to their tar-free vapor that has been shown to be potentially less harmful to the lungs than traditional cigarette smoke. Their vapor is inhaled and exhaled through the battery-powered electronic cigarette, which is filled with e-juice, otherwise known as nicotine juice, available…

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Applying the Scientific Method to SEO

by Upasna @ Geek Powered Studios

The post Applying the Scientific Method to SEO appeared first on Geek Powered Studios.

18 Digital Marketing Stats Every Lawyer Needs to Know

by Pat McKay @ 1SEO.com Digital Agency | www.1seo.com

What can digital marketing do for your law firm? These 18 statistics show you how you can attract more clients by improving your legal marketing efforts. You just might find that what they prove most is that digital marketing will help you break away from the pack and, in turn, become the go-to law firm for your

The post 18 Digital Marketing Stats Every Lawyer Needs to Know appeared first on 1SEO.com Digital Agency | www.1seo.com.

What is search engine optimization? definition and meaning

What is search engine optimization? definition and meaning


BusinessDictionary.com

Definition of search engine optimization: Refers to the process of improving traffic to a given website by increasing the site's visibility in search engine results. Websites improve search engine optimization by improving content, making ...

How to use Keywords to maximize SEO

by Alex Chapman @ Search Engine Optimization – Top Producer Campus

Keywords are the specific terms used by people to search for something on the net. Using the same keywords in your articles will help increase your search engine ranking when people are searching for those keywords. There are a variety of places you can use keywords in to help increase your ranking, some of the […]

Have a Tire? Sledge Hammer? Give These 4 Workouts a Try

by Mike Winkler @ 1SEO.com Digital Agency | www.1seo.com

Even if you’re tight on cash, you can still get a great workout using some of the things you already have lying around at home. If you happen to have a giant tire or sledge hammer, you’re in luck!  Here are four workouts that you can try:    Workout #1 1. Lay the tire flat

The post Have a Tire? Sledge Hammer? Give These 4 Workouts a Try appeared first on 1SEO.com Digital Agency | www.1seo.com.

Additive manufacturing at IN(3D)USTRY – from needs to solutions and evolutions

by J-P De Clerck @ i-SCOOP

Industrial additive manufacturing and industrial 3D Printing in evolution – definitions, research, examples and resources from Barcelona Industry Week event IN(3D)USTRY. Additive manufacturing might not be the best known and certainly most mentioned aspects of the whole Industry 4.0 range of technologies/applications but it’s certainly one of the most exciting, promising and ground-breaking ones (for […]

Local SEO Ranking Factors

by Fasturtle @ Fasturtle

Fasturtle's Brett Levreau joined us on Money Radio to discuss local SEO ranking factors. The goal of optimizing for local search is simple: get your business at the top of SERPs when people nearby search for you, or for products and services you offer. You've likely searched for businesses near you, and found results in [...]

BuzzStream Best Practices | Metamend

by Todd Hooge @

BuzzStream is a great tool that streamlines your content marketing, outreach and link building efforts. This post outlines some best practices to follow while using BuzzStream.com. Influencer Outreach Influencer outreach is an old concept which is now gaining in popularity. This method is one of the best for marketing your content and gaining thousands of new […]

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Content-First SEO

by Augustin Kendall @ The Portent Blog: Internet Marketing with a Twist of Lemon

I’ve been finding myself saying, “You don’t rank for keywords, you rank for content,” a lot lately. Imagine this. You’re trying to turn a quaint town on the shore (East or West—pick your coast of choice) into a vacation destination. You’ve developed a brand for the location that you’re promoting in all the right travel… Read More

The post Content-First SEO appeared first on Portent.

AdWords History Timeline Published

by Jason Lock @ Screaming Frog

For those of us who have been in paid search since before AdWords was on the scene, it’s easy to forget the details about when certain “features” were released, and in what form they first appeared. For those who are newer to the industry, it’s probably hard to imagine the...

3 SEO Techniques to Avoid: Black Hat SEO

3 SEO Techniques to Avoid: Black Hat SEO


Lifewire

Black Hat search engine optimization is customarily defined as the practice of using unethical techniques to make your search rankings go up.

22 Ways To Analyse Logs Using The Log File Analyser

by screamingfrog @ Screaming Frog

Log Files are an incredibly powerful, yet underutilised way to gain valuable insights about how each search engine crawls your site. They allow you to see exactly what the search engines have experienced, over a period of time. Logs remove the guesswork, and the data allows you to view exactly...

Search Engine Optimization, User Experience & Accessibility - GLI

Search Engine Optimization, User Experience & Accessibility - GLI


Go Local Interactive

Show up in search, get the traffic, convert the customer: our SEO team gets you organic results and analyzes them. They're also UX & ADA experts.

How To Remove Your Facebook Profile From Google Searches

by John Leo Weber @ Geek Powered Studios

Maybe you need a little reputation management and don’t want a job recruiter looking through your personal pictures while you hunt for a job. Or maybe you just want to keep your Facebook profile private for friends and family to see, not for people doing searches in Google...

The post How To Remove Your Facebook Profile From Google Searches appeared first on Geek Powered Studios.

5 Popular SEO Practices Which Don’t Work Today

by Christopher Flores @ Monitor Backlinks Blog

The SEO world is extremely competitive, which, in turn, leads to competing ideologies and best practices. If you are new to SEO, it wouldn’t take you very long to get confused about which techniques actually work, and which ones don’t. In the recent months, we have seen a whole host of updates from Google. Hence, ...

The post 5 Popular SEO Practices Which Don’t Work Today appeared first on Monitor Backlinks Blog.

Funnel-Based PPC Account Strategy – An Overview

by Ryan Moothart @ The Portent Blog: Internet Marketing with a Twist of Lemon

Channel Contribution 101: You want your paid search account to drive value and make money. You want to use your paid search account to help reach new customers and grow your business. Unfortunately, it’s not as simple as whipping up a campaign, throwing in some keywords, and then watching the revenue come flooding in. You… Read More

The post Funnel-Based PPC Account Strategy – An Overview appeared first on Portent.

Why Quality Content is Vital for Your SEO Rankings

by Marissa Belko @ 1SEO.com Digital Agency | www.1seo.com

No, it’s not just about throwing keywords on a page and calling it a day. When you want to entice people to your website, increase your search engine rankings, and get more conversions, it’s about a lot more than that. Okay, okay. So, maybe in the past, it was all about those keywords (before it

The post Why Quality Content is Vital for Your SEO Rankings appeared first on 1SEO.com Digital Agency | www.1seo.com.

Three surefire hacks for success with your SEO formula

Three surefire hacks for success with your SEO formula


NBC News

Learn how to master on-page and off-page SEO with these tips.

Three Do-It-Yourself SEO Steps You Can Take On Your Website Today

by Max Faingezicht @ ThriveHive

Tackling your business website’s SEO (search engine optimization) can be an intimidating task. Getting your business on the first page of Google may seem like quite a […]

The post Three Do-It-Yourself SEO Steps You Can Take On Your Website Today appeared first on ThriveHive.

What to Know About Real Time Google Penguin 4.0

by Chris Peterson @ Parqa

Last week, Google confirmed the Penguin 4.0 roll-out, leading digital marketers and webmasters around the world to wonder how Real Time Google Penguin will work and whether or not they need to change their SEO approach. With this update, Google is going to make Google Penguin part of their Core Algorithm, according to an official Google statement. This means that webmasters no longer have to wait years for a Penguin update to salvage the rankings of a website. Now, Penguin will recognize changes you make to your website in real time, making it easier and faster to overcome penalizations. Penguin is a specific algorithm signal, first launched in 2012, that is one of 200 unique clues and signals relied on by Google to indicate what you could be searching for. This includes everything from keywords and content freshness to region and PageRank. Penguin is Now in Real Time The biggest impact of Penguin 4.0 is that Penguin is now in real time. Prior to 4.0, sites affected by Penguin were periodically refreshed all at once – a process that could take years. While many of Google’s algorithms were able to quickly recognize when a webmaster significantly improved a site, Penguin needed to be refreshed in a more manual sense. Now, Penguin’s data is refreshed in real time. What does this mean for you? Changes will be visible much faster and will likely take effect very quickly after Google recrawls and reindexes your page. Google’s statement says that Penguin is now also more granular, devaluing spam by “adjusting ranking based on spam signals, rather than affecting ranking of the whole site.” Google’s Penguin filter used to work by identifying and penalizing websites that it deemed spammy, specifically sites that engaged in black-hat SEO through buying links designed to boost search engine result rankings. Websites that triggered the Penguin filter were penalized and saw their rankings drop dramatically–sometimes disappearing from the SERPs completely. The solution was to find and clean up all the bad backlinks, but even after all that work, recovery only was only possible after the next Penguin refresh occurred, which could take years. No one knew exactly when Google would launch a new Penguin update. However, with Penguin 4.0, we should see recoveries happening faster. A Chance To Recover Those who have spent time cleaning up bad backlinks since the last Penguin update are both relieved that their websites finally have a chance to recover from penalization and hopeful that they will see improvements in their traffic sooner rather than later. Some have reportedly already started seeing recoveries. After all, Penguin 4.0 is supposed to update in “real time,” right? As the leader of an agency, I’ve had to deal with the impact of penalizations brought on by the first Penguin update first-hand. One April 24th, 2012, the day the first Penguin update was rolled out, one of our clients saw their organic traffic virtually cut in half instantly. Why did this happen? Because they juiced up their site with junky backlinks. Since the our partnership with this client began last year, our SEO specialists have been working to clean up the site and sift through the backlinks. After disavowing hundreds of bad links, all we could do was wait until the next Penguin update to see if our work actually paid off. Looking at the analytics dashboard, we still haven’t seen a significant jump in traffic yet. A day after Google’s announcement, it was revealed that sites with spammy links will no longer be demoted. Instead, spammy links will be devalued so as not to affect the overall site rating. Essentially, Google will ignore these links , which means that we actually don’t need the disavow file for Penguin 4.0. However, Google says that disavow may still be used to help it identify spammy links faster. Penguin 4.0 will essentially disavow links on it’s own. Google will now devalue spammy links automatically and believes webmasters will be happier because of this. If a site happens to have spammy links pointed to it, it will no longer be penalized as a whole by Penguin, as would have occurred in the past. However, the site could still potentially go down in rankings if the links helped the site to gain higher rankings to begin with. Keep in mind that it may take time for the Google’s algorithms to devalue spammy links pointing to your site. The bad news: digital teams working under the assumptions of the previous Penguin update spent hours disavowing hundreds of links. The good news: Penguin 4.0 will eventually make that easier. If your website is currently penalized by Google Penguin, it may still be worth taking the time to clean up your backlinks, especially if they helped you achieve higher rankings in the first place. Google will now take your work into consideration quicker and you won’t have to wait for a Penguin refresh. A More Granular Filter Along with refreshing in real time, Google Penguin 4.0’s filter will penalize websites with unnatural links more granularly than before. As I mentioned above, Google Penguin used to penalize whole websites when detecting spammy links, but now, Penguin devalues spam by “adjusting ranking based on spam signals.” This means that instead of the entire website being penalized, spam will be filtered out of the equation. Ideally, this should reduce the amount of work webmasters need to do to overcome the penalties brought on by the first Penguin update. For example, Google can now penalize/devalue a domain, a sub-directory, a group of keywords or a single page. Even if only certain pages were connected to bad links, the old Google penguin demoted website rankings dramatically. While the latest Penguin update brings a lot of change, Google admits that the roll out will never actually be complete. Google crawls the web on an ongoing basis and changes its algorithms continuously. If you’re concerned about when you will start to see changes in your search engine result rankings, it may take a few weeks for Google to recrawl and reindex your

The post What to Know About Real Time Google Penguin 4.0 appeared first on Parqa.

Screaming Frog SEO Spider Update – Version 7.0

by screamingfrog @ Screaming Frog

I’m delighted to announce Screaming Frog SEO Spider version 7.0, codenamed internally as ‘Spiderman’. Since the release of rendered crawling in version 6.0, our development team have been busy working on more new and exciting features. Let’s take a look at what’s new in 7.0. 1) ‘Fetch & Render’ (Rendered...

John Lincoln of Ignite Visibility Nominated for Search Marketer of The Year (Press Release)

by John E Lincoln @ Ignite Visibility

Ignite Visibility Press Release The following is a press release. JOHN LINCOLN OF IGNITE VISIBILITY NOMINATED FOR SEARCH MARKETER OF THE YEAR BY SEARCH ENGINE LAND The internationally recognized Landy Awards honor the best in digital marketing San Diego, CA, September 19, 2017 – Search Engine Land, the leading search marketing industry publication, recently included...

The post John Lincoln of Ignite Visibility Nominated for Search Marketer of The Year (Press Release) appeared first on Ignite Visibility.

Announcing Placester’s New & Improved CRM

by Colin Ryan @ Placester

At Placester, we’re always working to develop new features and functionality that help real estate professionals succeed online. But we’re also working to optimize our existing tools, making them simpler, more intuitive, easier to use—in a word, better. With that in mind, we’re pleased to...

The post Announcing Placester’s New & Improved CRM appeared first on Placester.

Top 10 SEO & SEM Insights

by Parqa @ Parqa

Nick Noble, Director of SEO and Inbound Marketing, recently participated in a panel discussion at the Business Marketing Association’s “How to Happy Hour” event. Nick was one of four search experts on the panel discussing SEO and SEM Strategies for businesses. Below, Nick shares insights on 10 of the most common SEO and SEM questions for building your business strategy: 1. In your experience, what separates SEO from SEM? SEO (search engine optimization) is a part of SEM (search engine marketing). SEO is the optimization of your website in the effort to rank well organically within search results. SEM includes SEO but also includes the paid advertising strategies that appear in search results (text ads and PLA – product listing ads). The efforts of SEO focuses on organic traffic, while SEM includes all traffic from search engines. 2. What are the key benefits of implementing SEO and SEM strategies, and how can it be used to complement an overall marketing plan? There are many benefits of implementing SEO and SEM strategies and they can not only complement, but lead an overall marketing plan. If you have a product or service that is highly searched on the internet, then search engine marketing has potential to lead your marketing efforts.  In these instances, instead of trying to create the demand for your product or services, you are targeting individuals who already know they want/need your product or service and are currently looking for it. 3. When starting fresh with SEM/PPC for a company, what process do you take to build out the account structure? Often, but not always, I start by identifying what I call the “money pages.” These are the pages that are going to send the paid traffic from our ads. They are usually product or service pages that align with the business goals.  I use a single money page for individual ad groups and typically create campaigns based on the sites structure or marketing objectives (budget also plays a big role in campaign structure). 4. What are a few ongoing optimizations that could be executed within the PPC account to ensure optimal performance? Negative keywords… Typically we are looking to reduce our CPA (cost-per-acquisition). At a consistent level of spend, two of the most effective ways to decrease your AdWords CPA are: Decrease Cost-per-Click (CPC) and Increase Conversion Rates. Read this blog post I wrote for more information on this: Two Ways to Decrease Cost Per Acquisition in AdWords. 5. Is there a difference in targeting mobile vs. desktop? How can we use that in our optimizations? Yes. Ad text, ad extensions, landing page experience, etc. vary between mobile and desktop. Also, it important to understand the user’s intentions and experience on the different devices. 6. My company is doing a complete website redesign. What are a few things we can implement to ensure our new site is optimized for search? Use 301 redirects! If your site URL structure is going to change on your new site then make sure you redirect your old URLs to your new URLs. These should be mapped out on a page to page basis.  There’s lots more I could talk about here, so if you want to know more feel free to ask! @lookingfornoble or nnoble@parqamarketing.com 7. How do you analyze performance of your SEO and SEM efforts? What do you look for? Depends the business objects and who you are talking to about it. Typically CEOs want to hear about revenue, leads, CPA, ROAS, etc. not traffic levels. It also can be a headache if you get them focused on things like individual keyword rankings or CTR. I should probably write a blog post on this. 8. Many times, a realistic test budget for a new account is almost always north of what a company wants to spend. How do you approach that conversation with clients or higher ups in the company? How do you determine a test budget, and what would the duration of that test be? Do your research and use the data you have to come up with projects. This will help you validate the test budget. Here’s an example:   9. What are some free tools available for anyone looking to rank higher in Search? Google –has multiple tools.  Google analytics, AdWords keyword and display planner, Google Search Console, Google Trends, Google Page Speed Insights, Google Structured Data Testing Tool, and Google itself.  A few others that can be very beneficial: SEObook, Moz/ Moz Bar, SEMrush, Raventools, Screaming Frog, etc. have limited versions or free trails. Answerthepublic.com, Keywordtool.io, ubersuggest.io are free keyword research tools. 10. What is your top tip for anyone entering the world of Search? Always be learning – the world of search is constantly changing and evolving, therefore, as search engine marketers, we must too. Whether it’s staying up to date on the latest trends, following industry thought leaders, or learning from a past project, it is key to never stop learning. Also, be willing to test new theories and ideas and learn from their outcomes. Oftentimes, it takes creative thinking and going outside of the box to really move the needle.    

The post Top 10 SEO & SEM Insights appeared first on Parqa.

The Role of Creative in the Future of Digital Marketing

by Chris Peterson @ Parqa

One of our key tasks as marketers is to be creative and find ways to generate interest and demand in our products and services. Creativity has been essential to marketing success long before the internet or digital marketing came about. Creative has always been a key factor in standing out in marketing both online and traditionally, but as online-targeting becomes increasingly sophisticated, consumers now expect the online world to be cutting-edge. Relying on a fixed formula is risky and, as technology becomes more advanced, your approach to digital marketing will need to be smarter, more creative and better informed if you want to have a chance of standing out. Many digital marketers have abandoned innovation in favor of “playing it safe” but, for those who hope to build highly effective digital marketing plans in the future, creativity will play a leading role in their development and execution. Here’s why creativity has always been important, and how it will become increasingly critical as a tool for achieving success in digital marketing in the future. Why Creative Is So Important Today’s users move fluidly between devices and channels and expect a seamless, engaging and fun experience. At any given moment, every user is rapidly taking in several pieces of information that they have to assess when deciding whether or not to award their attention to anything. Creativity already plays a vital role in breaking through, making an impact, resonating and inspiring the customer to give you their attention. However, it will play an even bigger role in the future when it comes to generating real engagement that leads to conversion. The fact is that we oftentimes get caught up in the work and analysis we do to ensure the right product is promoted to the right segment, but sometimes we forget that there’s a person at the other end of our promotion.  Microsoft recently did a study that measures the “dwell” of different digital marketing campaigns. According to a Regroup article, “dwell” refers to the amount of time people spend with a given piece of creative for a product or service and, “the higher the ‘dwell’, the higher the engagement and the more likelihood of purchase.”  The fact is that more creative, engaging online ads lead to higher “dwell” and, thus, more successful brand campaigns in terms of searches, traffic to the brand site and engagement at the brand site. Targeting Consumers Creatively As consumers encounter increasingly better-targeted messaging at higher volumes, it will become critical to strike a balance between technology-driven targeting and creativity to stand out. Marketing Land columnist Peter Minnium wrote in a recent article that marketers tend to “get so caught up in the potential of technology and data to optimize the delivery of an ad to the right person at the right time in the most efficient manner possible, that they often lose sight of a fundamental truth: the ad creative has to be good, or it’s all for naught.” His observation is spot-on. Creativity will be critical when it comes to both how we target future audiences and what we display to them. According to ComScore, data show that half of a campaign’s impact on sales is due to the creative strength. By activating customer data and leveraging deep data insight like psychographic information, you can cut through the noise to provide real value to customers in the form of a highly personalized ad that is both relevant and useful. Creating a More Compelling User Experience Marketers are accustomed to targeting consumers by demographics, dividing them up using broad variable such as age, gender, geographical location or ethnicity. Although these metrics are important and deliver results, marketers can’t afford to rely on demographic data alone in the future, as they will miss a huge opportunity to increase audience engagement and risk delivering generic messages that appear irrelevant. As targeting becomes more sophisticated, consumers expect the messages they receive to be increasingly tailored and personalized. From the marketer’s perspective, achieving success requires getting creative with targeting and understand the customer’s personality, motives and action-drivers at a deeper level. Targeting can go well beyond where your audience lives and what they do to become even more granular and specific. With social media, people share their common values and interests to create digital communities of interests that advertisers can leverage to creatively build advanced, personalized targeting the drives action. Inform Your Marketing Strategy with Data-Driven Creative With insights provided through analytics and data management platforms, you have the ability to more effectively reach different audiences by segmenting them into groups and tailoring custom creatives to increase the impact for each specific group, according to the Make Thunder blog. Here are a few types of data that you can use to creatively segment your audiences and customize each ad’s messaging, according to Make Thunder: Behavioral Data: Targeting based on a user’s previous web browsing behavior across the web. Placing a cookie on a user’s web browser allows you to collect various behaviors such as websites visit, pages viewed, clicks, downloads and videos watched. You can then group behaviors together into segments and target them with tailored messages. Contextual Data: This related to the content viewed by the user. On-page content and keywords displayed on a page are captured. You can “use contextual data to target a consumer’s present web behavior and align ad messaging with the content they’re viewing.” Psychographic Data: Psychographics provide insight on the “why”– what’s driving the purchase decisions of your customers. This includes personalities, beliefs, values, interests and lifestyles. Psychographics get into the “psychological aspects of consumer behavior, while helping to paint a more detailed picture of who your target audiences are and what motivates them.” Geographic Data: Geographic data simply provides information on “where” your customers are. When you need to target specific regions, or tailor promotions for a local market, geographic data is key. By combining numerous types of data, you can build unique audience segments based on data driven creative tactics such as

The post The Role of Creative in the Future of Digital Marketing appeared first on Parqa.

Drill Down Into Key Segments to Understand and Improve Your Funnel

by Today's Industry Insider @ The Kissmetrics Marketing Blog

The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning, and the last report they check before leaving for the weekend on a Friday. All serious analytics tools have some version of a funnel report, with differing degrees of flexibility and features. Some […]

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

Using Keywords in your Domain Name

by Alex Chapman @ Search Engine Optimization – Top Producer Campus

Another way to help your SEO is by using keywords in your domain name. Using keywords in your domain name instead of your agent name or company name will make your site more likely to appear in typical searches. Remember that you can register several different domain names and point them all at the same […]

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

Revamp Your SEO Strategy with Schema Markup and Structured Data

by Ruchi Pardal @ Monitor Backlinks Blog

Schema markup is one of the most crucial yet least used optimization techniques in SEO. As reported on Search Engine Land, around 80 percent of websites haven’t yet implemented schema markup. However, it is something that can boost your website in the search engine result pages (SERPs), if you grasp its concept and method. According ...

The post Revamp Your SEO Strategy with Schema Markup and Structured Data appeared first on Monitor Backlinks Blog.

5 Content Marketing Mistakes – That Give Competitors the Edge

by Tony Sorensen @ Parqa

Content marketing has emerged as one of the most effective ways to build your business’s brand and voice. Additionally, it can also help generate customer loyalty and improve your company’s website ranking on online search engine results pages. As a business owner, content marketing is one of the best tools in your toolbox, but you can’t reap the benefits by aimlessly churning out content without a strategy and authenticity. To benefit from content marketing, you have to do it right, otherwise it may be working against you and could be giving your competitors the edge. A finely-tuned content marketing strategy can help establish your authority in the marketplace, bring in new business and raise awareness for your brand, if you avoid the common but critical mistakes listed below. 1.    Hiring Ghost Writers to Write for You The bottom line is that the content you publish cannot be authentic if it does not come straight from the mind of a relevant expert. I see companies on a daily basis who publish content blatantly written by a ghostwriter and, in my experience, it detracts from the business’ overall credibility. In one instance, an US based competitor published a number of blogs containing words with British spellings, which made it obvious that they didn’t write it themselves. From the customer’s perspective, if the content you’re putting out appears “fake” and doesn’t capture authentic thoughts and feelings, how good can your services be? Without the involvement of a genuine thought leader who has real expertise, using a ghostwriter is a shortcut that appears as a red flag to customers. You have to ask yourself: What does my content say about my company? Am I simply putting out content for the sake of doing it, or do I want to offer valuable and authentic content that people can learn from? 2.    Over Promoting Yourself and Your Business When the majority of your posts focus on personal accomplishments or newly retained assignments, you’re missing out on what makes social media so valuable: sharing and promoting the work and accomplishments of others, especially your individual employees. Promoting personal and overarching company accomplishments has a place, however, when you do it too much it gives off the impression that you’re only concerned about things that benefit or relate to you. Rather than focus on your company and yourself, start sharing and talking about others more. Keep in mind that prospects are always watching you on social media, not necessarily your company. When they see that you are sharing and supporting others, it reflects positively and shows that you care about the success of your employees and learning from your peers. For example, rather than post about your company’s newest client, consider a post congratulating a loyal employee on their recent accomplishment. 3.    Post and Pray, Not Tracking Metrics Not tracking the effectiveness of your content marketing and thought leadership efforts is one of the most counter-productive mistakes you can make. If you don’t track key performance indicators (KPIs), there’s no way to know whether or not all your hard work is paying off. Without analyzing data and evidence to show what’s working and what isn’t, you’re simply guessing when it comes to your content strategy. You’ll be far better equipped to make informed choices about how to approach content marketing if you know which types of content are resonating with your audience, which platforms are generating the most engagement and so on. It can feel tedious, but tracking basic analytics metrics such as clicks, visitors, and conversions (and analyzing that information) is important when it comes to refining your marketing strategy over time. 4.    Writing for the Wrong Audience You may also be writing to the wrong audience, or taking a guess on what they’re interested in. Your thought leadership can fall flat if you have the wrong people write or target an irrelevant audience. Getting your intended audience right and properly defined can work wonders. Understanding who you’re writing for gives you a better understanding of the perspective you should take, the tone you should adopt and the level of knowledge your audience has. Additionally and perhaps most importantly, you’ll know what the pain points of that particular audience are so you can speak to them in your writing. For example, if your business is B2C, you’ll want to write directly to customers, but if your business is B2B, you’re more likely going to write to business owners and high-level decision makers. These two target audiences are very different and content needs to be finely tuned to resonate with any niche. 5.    Don’t Allow Your Content Strategy to Work Against You Above all, my point is that there’s truly no shortcut for building a great brand, owning rankings in search engine results pages, or becoming an authority in your market. Simply pushing out content without a plan is not enough and, unfortunately, can actually work against you if customers walk away with a bad taste in their mouth after reading it. The key to avoiding this common pitfall is ensuring your content is authentic and comes straight from the mouth of a respected and experienced thought leader with genuinely valuable advice to give. While ghostwriters are convenient, they can’t deliver this. If you avoid these mistakes, share and support what others are posting about, and establish a way to track the effectiveness of your thought leadership, you’ll be able to build a strong brand based on memorable customer experiences.   At Parqa, we’ve helped countless companies go from less than a hundred website visitors a month to thousands of website visitors per month, thousands of social media followers, and hundreds of qualified leads. It’s essential that your company create a unique brand identity that expresses its values. That way, when your future clients turn to the web to seek out information and solutions, they’ll find credibility and a way to solve their challenges through your services. Contact us for a free 15-minute marketing assessment to learn how to drive qualified

The post 5 Content Marketing Mistakes – That Give Competitors the Edge appeared first on Parqa.

[Case Study] Gerry Barker: Placester’s Publisher Platform Optimal for Cox Newspapers

by @ Placester

Name: Gerry Barker Title/Company: Manager of Revenue Products at The Palm Beach Post Website: Palm Beach Post Providing a comprehensive real estate solution is now a necessity for publications of all sizes and readerships with an online presence — and for good reason. The home search has become...

The post [Case Study] Gerry Barker: Placester’s Publisher Platform Optimal for Cox Newspapers appeared first on Placester.

Why Our SEO Company Stopped Tracking Keyword Rankings

by John Leo Weber @ Geek Powered Studios

If a business hired Geek Powered Studios in 2012, 2013, or 2014, they probably hired us as an “SEO company”. They likely hired us with the explicit goal of gaining higher rankings in Google searches for a few target keywords. For example, a real estate agent in Austin, TX would have hired us to get them showing at the top of Google searches for keywords like “austin real estate agent” or “austin real estate company”...

The post Why Our SEO Company Stopped Tracking Keyword Rankings appeared first on Geek Powered Studios.

How to Dominate Local Search: Real Estate SEO Tips and Tricks from Bellator Agent Jeff Nelson

by Matthew Bushery @ Real Estate Marketing Academy – Placester

In the span of a year, Alabama real estate agent Jeff Nelson went from zero...

The post How to Dominate Local Search: Real Estate SEO Tips and Tricks from Bellator Agent Jeff Nelson appeared first on Placester.

What is Search Engine Optimization? - Definition & Information

What is Search Engine Optimization? - Definition & Information


Marketing Terms

Definition The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search. Information There is much confusion about [...]

Search Engine Optimization (SEO) Workshop | BrainStation Toronto

Search Engine Optimization (SEO) Workshop | BrainStation Toronto


BrainStation

Learn the fundamentals of Search Engine Optimization in a full-day SEO workshop.

Search engine optimization: the integrated marketing approach

Search engine optimization: the integrated marketing approach


i-SCOOP

An in-depth connected and customer-centric view on search engine optimization: facts, evolutions, tips, resources and data.

What is Search Engine Optimization (SEO)? - Definition from Techopedia

What is Search Engine Optimization (SEO)? - Definition from Techopedia


Techopedia.com

Search Engine Optimization SEO Definition - Search engine optimization (SEO) refers to met

Screaming Frog SEO Spider Update – Version 8.0

by screamingfrog @ Screaming Frog

I’m excited to announce the release of Screaming Frog SEO Spider 8.0, codenamed internally as ‘All J’s must go’. Our team have been busy in development working on some exciting new features, so let’s get straight to it, and talk about what’s new in version 8.0. 1) Updated User Interface...

SEO Fallacies That Must Die: 2017 Edition

by Ian Lurie @ The Portent Blog: Internet Marketing with a Twist of Lemon

SEO folks are trend victims. Someone presents a new acronym, an idea, or a tool and we all pile on. Then we chase those nibbles of knowledge, good and bad alike, without thinking. And we land in deep pits lined with sharp, nasty sticks. These ideas must go: 1: TFIDF Score Predicts Rankings A higher… Read More

The post SEO Fallacies That Must Die: 2017 Edition appeared first on Portent.

SEO (Search Engine Optimization)

SEO (Search Engine Optimization)


Investopedia

SEO (Search Engine Optimization) aims to draw the greatest amount of traffic possible to a website by bringing it to the top of a search engine's results.

How To Fetch & Render (Almost) Any Site

by screamingfrog @ Screaming Frog

From time to time, we’ve struggled to get access to Google Search Console quickly from a client to perform a fetch and render. Or, we’ve just wanted to perform a fetch and render on a third party site that isn’t verified to us, to understand how it renders, or test...

Optimizing your site with Bing

by Alex Chapman @ Search Engine Optimization – Top Producer Campus

Bing shows up to 150 Characters (including spaces) for the Meta Description Bing displays 65 Characters (including spaces) for a Title Tag. Bing prefers lots of text.  Try to use pages with at least 350 words of text when increasing your SEO for Bing.

What is SEO ?

by glidevvr @ Go Local Interactive

The post What is SEO ? appeared first on Go Local Interactive.

Front-End Web Developer Wanted

by Paloma Sky Patiño @ West County Net

*IN HOUSE POSITION – SONOMA COUNTY, CALIF. * to apply, email hiring@westcounty.com We are seeking a talented Front-End Web Developer to become a cornerstone of our development team. The chosen developer will be comfortable working alongside both creative designers and seo-specialists to ensure a successful project. The position requires a truly seasoned developer who is […]

The post Front-End Web Developer Wanted appeared first on West County Net.

How to Schedule Facebook Live Videos Before Streaming

by Rachel Lawler @ 1SEO.com Digital Agency | www.1seo.com

Did you know that you can schedule Facebook Live videos ahead of time? We’ll show you how to promote your live streams so you’re able gather your audience and have viewers as soon as the camera starts rolling. If you didn’t already know, Facebook Live video scheduling, scheduled broadcast sharing, and pre-broadcast lobbies have already

The post How to Schedule Facebook Live Videos Before Streaming appeared first on 1SEO.com Digital Agency | www.1seo.com.

How Parqa Helped Versique Became One of LinkedIn’s Most Socially Engaged Staffing Firms

by Tony Sorensen @ Parqa

LinkedIn recently recognized our client, Versique, as one of the top 20 most socially engaged, North American staffing firms with 50-499 employees. The ranking takes into account social reach, employee engagement, employment brand, and content marketing power. By using thousands of data points, LinkedIn ranks companies from all over the world, categorized by location and company size. Versique was chosen from more than 60,000 companies nationwide. Versique was founded in 2013 with the vision of investing in talented people, providing the best tools available, and building a company rich in leads. Today Versique has more than 120 recruiters and consultants, including 18 recruiters with more than 10 years of staffing experience each. From the beginning, Versique’s primary goal has been to create experiences worthy of a referral, which wouldn’t be possible without a full commitment to inbound marketing and the benefits it provides. With 15,000 followers on LinkedIn and over 16,000 new website visitors monthly, over half of Versique’s revenue is driven by inbound leads. Parqa began as Versique’s own internal digital marketing agency and, after three years, was rebranded to a standalone company. Now, following Versique’s success and the success of dozens of clients, Parqa helps other businesses transform their businesses just as we transformed ours. If you’re looking to gain more followers, engagement, and leads; here are a few tips for how to build your follower base and develop a more socially engaged company or recruiter brand. Publish Original Content Ask thought leaders within your organization to commit to writing two blogs a month. Having leaders write their own blogs provides genuine insight a ghost writer may not have, while also establishing credibility. Authenticity leads to followers. Write Relevant Content Determine what kind of blogs your current follower base would want to read. For example, a recruiting firm owner wouldn’t write about what to bring to a job interview, but rather about the best ways to retain top talent. Be Consistent Develop a content calendar that helps you keep track of the information being published and when it will go out to your audience. Not only will this hold you accountable, but also help you develop a content strategy. Share Relevant and Engaging Content Again, simply share information your target audience wants to see. Social networks are made for interaction. Posting your own content will only get you so far. Share relevant content from other sources, interact with people online, and remember it’s a two way street. If you interact with others, they’re more likely to interact with you and help build your brand’s reach. Educate Your Employees Explain the power of social media to your employees and train them on how to use it to build their own personal brands. Recruiters receive over 10 times the profile visits on LinkedIn than those in other professions. Make those extra profile views count. Additionally, have your recruiters post their open jobs and share them on social media. You’d be surprised how much interaction those job postings drive and the effect they can have on the bottom line. For more tips on how to increase your company’s social engagement, visit LinkedIn’s website. If you’d like to learn more about how online marketing can transform your business, contact Parqa today!

The post How Parqa Helped Versique Became One of LinkedIn’s Most Socially Engaged Staffing Firms appeared first on Parqa.

What is SEO (search engine optimization)? - Definition from WhatIs.com

What is SEO (search engine optimization)? - Definition from WhatIs.com


WhatIs.com

Search engine optimization (SEO) is an area of website development that seeks to improve the way content is ranked by search engines. Various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile-friendly and load quickly.

Search Engine Optimization - SEO | ThriveHive

Search Engine Optimization - SEO | ThriveHive


ThriveHive

Improve your website’s organic search ranking today with Propel Marketing Search Engine Optimization. Generate traffic and leads for your business!

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice


Smart Insights

Our recommendations on SEO best practice Search Engine Optimisation (SEO) is arguably THE most cost-effective digital marketing technique, but also the most challenging to get right. Our SEO resources are aimed at marketers who need to ask the right questions …..

Las Vegas Search Engine Optimization

Las Vegas Search Engine Optimization


Jennifer Web Design Las Vegas

Las Vegas Search Engine Optimization is provided by our staff. Get to the top of the Search Engine ranking results using the latest ethical techniques.

What Does Market Snapshot Do And How Does It Help Me?

by Alex Chapman @ Top Producer Campus

Market Snapshot is a lead generation program that provides interested clients with up-to-date local real estate data in eye-catching presentations delivered to them by email. It is a proven industry-leading tool that is used by thousands of real estate professionals to generate leads and provide automated follow-up that establishes you as the local market expert! […]

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

Announcing Placester’s New & Improved CRM

by Colin Ryan @ Placester

At Placester, we’re always working to develop new features and functionality that help real estate professionals succeed online. But we’re also working to optimize our existing tools, making them simpler, more intuitive, easier to use—in a word, better. With that in mind, we’re pleased to...

The post Announcing Placester’s New & Improved CRM appeared first on Placester.

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

3 Reasons Your AdWords Traffic Is Not Qualified

by Today's Industry Insider @ The Kissmetrics Marketing Blog

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]

How To Run An Online Marketing Campaign Using Only Photos and Videos

by Maher Abiad @ Monitor Backlinks Blog

Today we’re going to talk to you about the power of visuals. The power to convey messages and thoughts where simple words can’t. We’d like to show you how you would construct a marketing campaign with video and photos as the key driver of your strategy. Today, the culture of image and visuals has taken ...

The post How To Run An Online Marketing Campaign Using Only Photos and Videos appeared first on Monitor Backlinks Blog.

What Is Search Engine Optimization And Why Is It Important

What Is Search Engine Optimization And Why Is It Important


reliablesoft.net

Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. What is SEO? Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be

3 Defining Moments in Search Engine Optimization

3 Defining Moments in Search Engine Optimization


Inc.com

Learn about 3 massive changes that left those in the SEO industry guessing which end was up.

How to Better Your SEO in an Hour with Internal Link Building

by Kristen McCormick @ ThriveHive

Every small business owner wants to get more traffic to their website.  Organic traffic, in particular, is the most coveted form of traffic and refers to […]

The post How to Better Your SEO in an Hour with Internal Link Building appeared first on ThriveHive.

Getting Ready for Napa Summit 2017

by Sean ORourke @ Marketing Terms

When you find yourself researching something enough, it often makes sense to blog it. Such is the case with Napa Summit, an SEO/SEM conference on March 30-31 in Napa Valley, CA. After seeing the list of [...]

The post Getting Ready for Napa Summit 2017 appeared first on Marketing Terms.

Rent a Porsche and enjoy the full Autobahn experience in luxury

by Jessica Wolf @

Ever wanted to try out a luxury car but don’t actually own one yourself? Or maybe you have always wanted to fly down the highway at over 100mph but don’t know how you could make this dream come true? The good news is: you can combine both of these dreams…

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How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

On-Page vs Off-Page SEO

by ThriveHive @ ThriveHive

Advancements in search engine capabilities, as well as their widespread use among consumers, have shifted marketing priorities of businesses big and small today. It’s no longer […]

The post On-Page vs Off-Page SEO appeared first on ThriveHive.

What is Search Engine Optimization?

What is Search Engine Optimization?


The Balance

What is Search Engine Optimization? Here's a broad SEO definition and some advice for small business owners.

Why Video on Facebook’s Watch Tab Will Takeoff Similar to YouTube

by Anthony Kane @ 1SEO.com Digital Agency | www.1seo.com

Earlier this month, Facebook introduced a new Watch tab that displays both recorded and live video content to US-based users. With a Discover option that lets users find new shows and a Watchlist that ensures they never miss the latest episodes of a show that they already follow, this feature makes it effortless for users

The post Why Video on Facebook’s Watch Tab Will Takeoff Similar to YouTube appeared first on 1SEO.com Digital Agency | www.1seo.com.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

Local Links And Local SEO – A Full Guide

by Raul Harman @ Monitor Backlinks Blog

Today, a major internet marketing strategy cannot afford to neglect the local dimension. This essential level is not just a playground for pop-up shops to exploit, but a field of rich opportunities every business can snatch. Many entrepreneurs have realized this following the introduction of the Pigeon update in 2014, when reaching the top of ...

The post Local Links And Local SEO – A Full Guide appeared first on Monitor Backlinks Blog.

Screaming Frog Drinking Bottles Giveaway

by screamingfrog @ Screaming Frog

It’s time for another giveaway. This time, you can win some very cool Screaming Frog aluminium drinking bottles. You’ve probably been told you should drink more (water), so why not keep hydrated in SEOtyle? Sorry. The large capacity (770ml) and twist on lid make them perfect for water at your...

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

Placester Renews NAR Partnership with FREE Websites for REALTORS®

by Colin Ryan @ Placester

In 2014, Placester announced a landmark partnership with the National Association of REALTORS® based on a simple belief: that consumers are searching for homes on the web, and that real estate professionals need an online foundation to build relationships with those consumers. Three years later,...

The post Placester Renews NAR Partnership with FREE Websites for REALTORS® appeared first on Placester.

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)


Hobo

Updated: SEO for Beginners 2016. A guide to search engine optimisation for Google in the UK and aimed at beginners.

Mobile-friendly IDX pages

by Alex Henderson @ Top Producer Campus

The redesigned IDX search page is now mobile-friendly, and the easy-to-use filters make it a cinch for your website visitors to search all local listings. Before we show you the new page, let’s take a quick look at the old one. If you’ve been using Top Producer IDX for a while, your IDX page likely […]

Website Performance

by Jessica Wolf @

Long waiting times are normally regarded as a nuisance. Hours and hours of wasting time in waiting rooms, stop-and-go traffic, or a website loading sluggishly can really get on your nerves. However, a critical difference exists between these three examples: we are familiar with having to wait at the receptionist…

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Search Engine Optimization Overview

by Alex Chapman @ Search Engine Optimization – Top Producer Campus

A defining quality of a successful website is that it can be easily found on the internet. There are a variety of things you can do to help increase your search engine optimization, which increases your ranking on search engines. Place keywords in your Page Title, this is very important for SEO so take some time and make sure you […]

New Video Feature Added to Google Maps Local Listings

by Pat McKay @ 1SEO.com Digital Agency | www.1seo.com

Ever think that videos might be helpful when checking out a business in Google Maps? Well, Google is now making it easy for Local Guides to upload videos to the app via Android devices, as announced in Google’s Local Guides Forum.      Local Guides are individuals who have signed up to participate in a program

The post New Video Feature Added to Google Maps Local Listings appeared first on 1SEO.com Digital Agency | www.1seo.com.

Daily Content Updates

by Alex Chapman @ Search Engine Optimization – Top Producer Campus

Keeping your content current and up-to-date is very important to achieve and maintain a high rank on search engines. Web pages need to be current in order to be relevant, and any site you find at the top of the search engine results is likely updated on a daily basis. This is because search engines […]

Metamend is Hubspot Inbound Marketing Certified!

by Todd Hooge @

In today’s online environment inbound marketing is a powerful tool to reach prospective customers and lead them through your sales funnel. What is Inbound Marketing? Inbound is all about creating and sharing valuable, useful content with the world. This marketing strategy promotes a company or business through website content rather than through cold calling or advertisement. […]

The post Metamend is Hubspot Inbound Marketing Certified! appeared first on .

How To Use Link Bait To Attract New Leads

by Jonathon Ohayon @ Monitor Backlinks Blog

Link bait is content you have on your site that naturally attracts inbound links. Key word: NATURALLY. Everyone knows the importance of links for organic rankings. And everyone knows that BUILDING links can land you with a whopping penalty. So what’s left? Link Bait. Google’s own Matt Cutts thinks of link bait as “something interesting ...

The post How To Use Link Bait To Attract New Leads appeared first on Monitor Backlinks Blog.

SEO Made Simple: A Step-by-Step Guide

SEO Made Simple: A Step-by-Step Guide


Neil Patel

Guess how many blog posts are published each day. Any ideas? Over 2 million. That means 46 people have pressed publish by the time you read these 4 sentences. This makes it kinda tough to stand out. But you have to, if you want to make your blog a successful one, that is. While I …

Our recommendation: WordPress for a user- an SEO-friendly website

by Jessica Wolf @

The fact that WordPress and Google are good friends is well known and important to remember when deciding upon a CMS to use for your website and SEO campaign. WordPress offers many plug-ins that are SEO-friendly and easy to implement, making a redesign or launch of a site in accordance…

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What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization?


Search Engine Land

Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more.

Local SEO: DIY vs Hiring an Agency vs Hiring In-house

by John Leo Weber @ Geek Powered Studios

How much you spend on local SEO can range from a few hundred dollars per month (if you go the DIY route) to tens or hundreds of thousands of dollars per month based on what services you are paying for, as well as how many physical offices or locations you have. For example, a small time car mechanic with one shop could get reasonable local SEO work for $500-$2,000/month from a reputable company, but a large corporate chain of stores like Dominos that has thousands of locations could spend hundreds of thousands of dollars on their local SEO. Since there is such a big range, let’s break it down and look at the options as well as the costs associated with each...

The post Local SEO: DIY vs Hiring an Agency vs Hiring In-house appeared first on Geek Powered Studios.

6 SEO Best Practices for Events

by Shannon Walsh @ The Portent Blog: Internet Marketing with a Twist of Lemon

There are so many moving parts when running an event large or small that it’s easy to let online optimization be an afterthought. Sidelining SEO, however, means missing out on a lot of organic visitors and awareness. A solid organic presence makes a huge difference in attracting more attendees’ year after year. Here are five… Read More

The post 6 SEO Best Practices for Events appeared first on Portent.

SEO (Search Engine Optimization)

SEO (Search Engine Optimization)


Support

SEO stands for Search Engine Optimization and refers to techniques you can use to help ensure that your site ranks high in the results of search engines such as Google. For details on SEO and how i…

Are Online Directories Still Relevant to Your SEO Strategy?

by Todd Hooge @

About 20 years ago, as the Internet was really taking off, businesses flocked to the idea of having a website. And as more and more businesses got on board, the Internet got crowded - fast. There became a desperate need for a way to catalog all of the information that was being published at breakneck speed. Search engines worked fine, but they weren’t great. They weren’t robust enough, and websites weren’t detailed enough. Things were still in their infancy. Enter the online business directory.

The post Are Online Directories Still Relevant to Your SEO Strategy? appeared first on .

SEO campaign for Clean Kontor

by Jessica Wolf @

Our German branch, effektor, would like to welcome Clean Kontor as a new SEO customer! Clean Kontor specializes in janitorial and commercial cleaning services for in particular office buildings in Hamburg (or Gebäudereinigung aus Hamburg as they would advertise locally), Germany and the surrounding area. Their professional team understands the…

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SEO for Beginners: How to Optimize Your Content for Search

SEO for Beginners: How to Optimize Your Content for Search


AddThis Academy

Get our SEO tips for beginners and learn how to increase traffic to your website by optimizing your content for search.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

Search Engine Optimization (SEO) Services | Internet Marketing Inc.

Search Engine Optimization (SEO) Services | Internet Marketing Inc.


Internet Marketing Inc

Get the most out of earned media marketing with SEO services. Our Internet Marketing Inc. search engine optimization consultants will get you to the top!

SEO Tips for Yahoo and Ask.com

by Alex Chapman @ Search Engine Optimization – Top Producer Campus

Yahoo does not use Meta keywords for SEO (these are different than the keywords you use in articles or page titles). Yahoo displays 120 characters for the Meta Title, cutting off the title exactly at the 120 character limit, even if it is the middle of a word. Yahoo shows up to 161 Characters (Including […]

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

Web Design New York – partnership in a competitive market

by Jessica Wolf @

In order to be taken seriously and to be found by search engines in today’s connected world, every company needs to have a presence on the internet – especially for a competitive search phrase such as web design New York. A professional website has is useless if potential customers cannot…

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Long Tail Keywords, Simple Steps To Drive Notable Revenue

by John E Lincoln @ Ignite Visibility

If you’re looking for a new way to generate web traffic but you haven’t yet tried to optimize your content for long-tail keywords, then now’s the time. In fact, you can do your brand (and your bottom line) a lot of good by writing articles centered around detailed search terms that your competitors don’t know...

The post Long Tail Keywords, Simple Steps To Drive Notable Revenue appeared first on Ignite Visibility.

Social CRM: Customer Relationship Management

by Fasturtle @ Fasturtle

Social media is a relatively new frontier in customer relationship management, yet it's so instrumental that it warrants its own digital marketing buzzword: Social CRM. Today on Money Radio, we were joined by Fasturtle's Director of Client Success, Bryan O'Connor, to talk about utilizing CRM tools to the greatest effect. CRM Tools for Business For [...]

Search Engine Optimization — Basics - Berkeley Advanced Media Institute

Search Engine Optimization — Basics - Berkeley Advanced Media Institute


Berkeley Advanced Media Institute

Search Engine Optimization is the process of structuring content so it can be easily found.

Inbound Marketing vs Cold Calling

by Tony Sorensen @ Parqa

In order to sell effectively, salespeople need someone to sell to, and while cold calling used to be one of the most effective ways to attract prospects, it’s no longer true in the digital age. Today, cold calls are no longer the hot ticket to sales. More and more sales professionals and recruiters are looking towards inbound marketing methods to find ways to improve their sales process and are finding great success. According to HubSpot, a leading inbound marketing and sales software, 54 percent more leads are created through inbound marketing versus outbound methods for a cost of 62 percent less per lead. The reality is that brands can generate more leads spend less, enjoy better returns and attract more qualified leads by using inbound marketing. This isn’t to say that cold calling is completely dead, as the best approach is a hybrid of traditional and inbound marketing methods. Both inbound and outbound marketing can complement one another to help your company and your sales team reach its full potential by connecting with the most prospects possible. In this blog, we look into the differences between inbound and marketing and cold calling (outbound marketing) and breakdown the stages of the inbound marketing buyer’s journey as it relates to the sales funnel. The Difference Between Outbound and Inbound Marketing We’re all familiar with cold calls, the classic method of pitching, promoting and pushing prospects through the sales funnel. However, with so much information at their fingertips, today’s customers are more cautious than ever and want more time, insight and information before they’re comfortable making a purchase. Consumers now have more control over their purchase decisions with the rise of the Internet. Oftentimes, a salesperson trying to talk them into buying something can be off-putting or feel too aggressive. People now turn to the web to research products, read reviews, ask questions and arrive at their own purchase decisions. With the right inbound marketing tools, tactics and methodologies, you can provide them with the information they need and help guide them through the sales funnel until they’re ready to purchase. Inbound Marketing Makes All the Difference It’s no secret anymore that inbound marketing can have a huge impact when it comes to generating leads, prospects and customers, but it’s also important to understand that there’s quite a bit more to it than aimlessly creating content. Content marketing should be well researched, based on a solid foundation of SEO-rich keyword research with high average monthly search volume and is best shared through multiple social media platforms in conjunction with being published on your company or personal website. Additionally, you should develop a content strategy that focuses on targeting different customers at various stages of the buyer’s journey. Here are the stages of the buyer’s journey, Parqa’s demand activation funnel, and the recommended content approach for each stage: Attract: This is the equivalent to the top of the sales funnel, where you’ll want to provide content that builds brand recognition and raises awareness so that your prospects learn that you have the solutions they need. In the end, the goal is to acquire their contact information so you can begin to nurture them into leads and customers. Engage: At this point, you begin creating content aimed at prospects and leads that are familiar with your brand to help them learn more about possible solutions. Keep in mind, it’s important to implement sound SEO practices both on-page and off-page in order to boost the rankings of your website within Google’s search results pages. The higher your rank, the more people will visit your company’s webpage. However, when they get there, customers should find rich content that fulfills their quest for information and leads them to a solution. Again, the goal is to get them to opt-in by providing their contact information. Nurture: At the nurture stage, consumers typically know about their options and want more information about making a purchase, whether that be by requesting a quote or a free consultation. Marketing automation, a form of email marketing, is the perfect tool for this stage. Maybe the customer came to your site and liked what they found, but in order for them to come back and convert, they must be delicately nurtured with even more relevant content and calls-to-action. This is where automated emails come in, which remind customers that you’re there and that you have a solution for them. Using software like Constant Contact, HubSpot or Emma can help make building an email marketing strategy easier. Convert: By this point, we are at the bottom of the sales funnel, where leads are looking for specifics about purchasing and are ready to convert. Content types that fit in well at this stage could be recommendations, testimonials, and case studies. At every stage calls-to-action are essential. You should always find ways to make direct appeals to your prospects such as, “Ready to learn more? Get in touch with us today!” or “Download our free guide to learn more about how we can help your business.” Content should be customized to fit the consumer’s needs in order to get them to convert into customers. Building and Distinguishing Your Brand with Strong Content and Thought Leadership Most likely, there are dozens of brands, if not hundreds of brands out there selling the same or service that yours does. With a well researched inbound marketing and SEO strategy, you can help distinguish your brand through thought leadership and amplify its presence through carefully altering the technical structure of your website. Together, SEO, content marketing, inbound marketing and thought leadership can transform your brand. At Parqa, we’ve helped countless companies go from less than a hundred website visitors a month to thousands of website visitors per month, thousands of social media followers, and hundreds of qualified leads. It’s essential that your company create a unique brand identity that expresses its values. That way, when your future clients turn to the web to seek out information and solutions, they’ll find credibility

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Psychographic Marketing: Hypertargeting Your Customer’s Passions

by Chris Peterson @ Parqa

As marketers, most of us are familiar with demographics and how they can play into strategically targeting qualified prospects and customers. Demographic information, such as gender, age, income and marital status, help to explain who your buyers are, but they don’t exactly explain “why” they buy. This is where psychographics come in. Unlike demographic information, psychographic information includes more about the “why”, including the buyer’s habits, hobbies, spending habits, interests and values. Today, the most effective way to reach your target audience is by gaining a deep understanding of both their demographics and psychographics. Combining these two related but separate sets of data can help you build a highly detailed buyer persona that encompasses who your prospects are, but more importantly, how they feel about things. Psychographics and Digital Marketing     Imagine that you are trying to get people to switch from a popular protein powder to your own innovative and all-natural protein supplement. You may start by running campaigns to target specific groups of athletes or fitness conscious people, but there’s likely a deeper subset of people that are particularly ready to make the switch: the people who hate their current protein powder or value natural and organic food. This gets into the psychology and psychographics of your prospects. Psychographic targeting means figuring out ways to actually reach the people who are unhappy with their current protein powder and are more motivated to try something new. According to eConsultancy, the best way to do this is to have people self-identify which psychographic categories they fit into by responding to your content signals. For example, you could create a blog, eBook or white paper about the benefits of organic protein supplements, or about how some traditional supplements are filled with potentially harmful additives. The people that respond to these initiatives are telling you that they are part of the narrow psychographic you are targeting and separate from the average satisfied protein powder consumer. Understanding these deep sentiments about your consumers is at the heart of why psychographic targeting is so effective when integrated with marketing. Getting Psychographics is Now Easier than Ever Because psychographics are so specific, it used to be a lot harder to get the data compared to demographic data, which has been available in different forms for decades. Even if you had psychographic data, opportunities for making it actionable were hard to come by. However, the internet has changed the game when it comes to accessing psychographic insight, making psychographic difference more prominent and making it easier to leverage the data to improve marketing efforts. Consumers have different reasons for their purchases and a lot can be missed when you assess demographics alone. Consumers with different incomes and lifestyles make somewhat different purchase decisions and psychographics allow us to get to the heart of why that is. When you understand psychographic differences, your online marketing tools make your insight actionable in a way that was nearly impossible before data giants like Google, Facebook and Twitter existed, according to Harvard Business Review. Through our interactions with these websites, they essentially become mass data collection machines. Using Psychographics to Market Smarter Online     When you understand the key differences in what your customers care about, you can execute smarter and more tailored digital marketing, especially when it comes to keyword targeting. You can target messages to the unique sentiments of different groups of consumers. For example, you can target Facebook ads to people who have liked specific pages or identified particular interests, or you can research which hashtags different psychographic groups are using on twitter to tailor your messages accordingly. The internet has given rise to a new sort of interconnectedness that makes it easier to find like-minded peers to share our interests and attitudes with. The web is a borderless worldwide community of tribes that help to “consolidate psychographic differences” by self-identifying their interests and passions. In the past, people tended to identify with one another based on demographic community or geographic region, but now they have the ability to identify with others that share mutual interests. Psychographics give you “a roadmap for navigating different types of divisions and sensitivities” when it comes to your customers. With the latest online tools, you can quickly gather the sentiments of hundreds of thousands of consumers by using social media analytics to identify the latest trends in interests and attitudes. From there, you can dig even deeper by conducting a sentiment analysis to further uncover attitudes. Along with analyzing sentiments, you can also monitor organic social media conversations that allow you to “spot emerging issues or psychographic clusters,” according to the HBR. With all this data, you can get far more granular with your targeting and marketing efforts. An Example of Successful Psychographic Advertising   Perhaps the best example of how psychographics can be used to target specific groups to motivate action is the recent US presidential election, which was won by Donald Trump with the help of a British data science company called Cambridge Analytica. While many think that Trump was simply a great campaigner and influencer, his tactics ran much deeper than that in reality. Cambridge Analytica carefully created psychological profiles of the electorate by grouping people with similar traits and designing political advertising to match (psychographics in a nutshell). They had on file more than a million personality tests completed by Americans–online, by phone, and in-person. Responses to these tests were graded on what psychologists call the “big five” personality traits: openness, conscientiousness, agreeableness, extroversion and neuroticism. They then expanded those findings from those that took the tests to the entire American electorate of 230 million by leveraging the 4,000 – 5,000 data points they have on every single adult in the US. This included everything from basic demographic information like age and gender but extends to more psychographic information like which magazines people buy, the television shows they watch, the cars they drive and more. All of this data is for sale. Through their research,

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SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

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What is SEO and how can it help my website's Google visibility?

What is SEO and how can it help my website's Google visibility?


the Guardian

Learning how to improve your site's SEO can significantly improve your business' prominence in online search results

Google Just Axed Dynamic Search Results

by John Leo Weber @ Geek Powered Studios

Google announced that they have killed the dynamic version of their desktop search results known as “Instant Search.” Rolled out in 2010, Instant Search was a feature that would dynamically change the search results in Google as you typed, without the user needing to press “Enter”. For example, if you typed “taco” into the search bar…

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Annoyed of Facebook Advertising? Here’s How Facebook Ad Targeting Works

by Karen Feder @ Parqa

Source: Full Tilt Marketing Facebook: Some people love it, some people hate it. It allows you to stay in contact with people from all different phases of your life, while also being one of the fastest news outlets we’ve ever encountered. Thanks to Facebook ad targeting, being a business and needing to make money, your Newsfeed is also full of ads. More often than not, we hear, “These ads are so annoying.” “They aren’t relevant to me.” “How does Facebook even think I’d be interested in something like this?” What I’m here to tell you is that YOU do have power to change what types of ads you see. A Brief History of Targeted Online Advertising Before we dive into how Facebook’s ad targeting works, let’s start with a brief history of targeted online advertising. Since the 1990’s, targeted advertising has been part of the internet experience. Many of us remember when surfing the web used to mean navigating through a torrent of unwelcome pop-up ads; when digital advertising meant flashing banners and random irrelevant sidebar ads. 1995 Display ads started becoming increasingly targeted, as advertisers became more interested in targeting specific consumer demographics. In 1997, we witnessed the explosion of pop-up advertisements, which many consider the most hated advertising technique of all time. In fact, the original developers have apologized for creating the underlying code that made them possible. 2000 Advertisers turned to paid search and pay-per-click, which are still widely used today. It wasn’t until around 2006 that digital ads became hyper-targeted in the way they are today. Social media platforms saw their user bases grow rapidly, giving marketers a new way to reach younger internet users who mostly ignored banner ads. 2006 – Present Advertisers have continued targeting consumers with relevant social ads, rather than bombard them with large volumes of ad content. It is now the standard practice of online advertisers, particularly when it comes to Facebook and other social networks like Twitter, YouTube and Google+. The goal is to deliver an ad experience that feels personalized but not aggressive. How Facebook’s Ad Targeting Works It’s important to understand how Facebook’s ad targeting works. Facebook allows advertisers to target based on device, location, demographics, interests, behaviors, as well as different advanced targeting methods. At the click of a button, anyone can create Facebook ads to encourage users to ‘like’ posts, install apps, visit other websites or click on a call-to-action. When you create a profile on Facebook, you’re required to enter information about your age, religion, education, political views and favorite movies, music and books. Building your profile helps your friends get to know you better, but what you might not be aware of is that Facebook uses that same data to deliver a personalized ad experience. Here are some of the key metrics advertisers use to target you on Facebook and other social media: Location – comes from the location stated on your timeline and verified by your IP address Demographics – based on age, gender, relationship status, education, and job shared directly in Facebook profile Interests – identified by keywords linked to pages you like, apps you use, information on your Timeline, and other ads you’ve clicked on Behaviors – things you do directly on Facebook (i.e. – watch videos, click ads, pages visited, etc.) that show intent, travel preferences, etc. Behavior data for targeting is also compiled by offline activity provided to Facebook from trusted third-party partners. Custom Audience – targets email lists that are tied directly to your Facebook login Retargeting – keeps the recent site(s) you visited in reach directly on Facebook As you can see, there are a wide range of data metrics that businesses utilize to target an audience. With this information at their fingertips, businesses can determine the proper ways to target their audience without being “that annoying ad” that we’ve all come to resent. Who Should Invest In Facebook Advertising? What types of businesses are best suited for advertising on Facebook? Who should invest in Facebook Advertising? Facebook is a difficult channel to directly sell product without having any other type of nurturing campaign in place. According to Facebook, the businesses that have the most success in advertising on their platform are businesses looking to get people to sign up/fill out a form for something and those businesses trying to build brand awareness. For example, a software company interested in generating demo requests or trials might use Facebook ads to drive traffic to a landing page with a form to fill out. We have found that Facebook generally offers a less expensive way to get impressions and traffic to a site when compared to other advertising channels such as Google or Bing. Facebook Advertising Can Complement SEO Efforts While SEO is more of a long-term effort, Facebook advertising can be complementary by driving results more quickly. There’s really no other medium like Facebook advertising where you can get quite as granular when it comes to how you’re targeting certain types of users to drive conversion. With the analytics capabilities of Facebook’s Ad Manager, you can gain insight into new content ideas, microsites to build and promotions to offer your customers. Once a business verifies that Facebook advertising is the right channel for their campaign objectives, it is important for them to determine the best variables that will help them to get in front of their target audience with the appropriate messaging while also remembering that people interact differently on social media compared to other sites online. When was the last time you updated your Facebook profile? For most people, the answer is “when I setup my profile….3, 5, 10 years ago.” Think about the quotes you put it, the music/artists you typed in, favorite movies you allowed the world to see. Since our tastes, styles, and lives change over time, it’s no wonder we aren’t getting relevant advertising coming our way. Ready to Invest in Facebook Advertising? Parqa can help If you’re ready to invest in Facebook advertising

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SEO Backlinks 101: The Complete Crash Course to Backlinks and SEO

by Steven John @ Monitor Backlinks Blog

Feel like something’s missing from your SEO? I know what it is, and it’s right under your nose. It’s the almighty SEO backlink—a detail that’s overlooked all the time, by SEO newbies and experts alike. Yup, there are people with tons of SEO and keyword research experience who still have questions about backlinks. What are they? ...

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Placester Renews NAR Partnership with FREE Websites for REALTORS®

by Colin Ryan @ Placester

In 2014, Placester announced a landmark partnership with the National Association of REALTORS® based on a simple belief: that consumers are searching for homes on the web, and that real estate professionals need an online foundation to build relationships with those consumers. Three years later,...

The post Placester Renews NAR Partnership with FREE Websites for REALTORS® appeared first on Placester.

Gear Up your Facebook Ads With a Mobile-First Mindset

by Chris Peterson @ Parqa

If you plan on creating social media ads via Facebook for your business, you have to think mobile first. Smartphone and tablet use now makes up 60% of digital media time, according to Comscore. The days of desktop dominance are now over and mobile has quickly risen to become the leading digital platform. What’s driving mobile’s relentless growth? According to Comscore, it’s ultimately a result of app usage, which makes up over half of total digital media engagement. This doesn’t mean that I suggest eliminating your focus on desktop users completely but in 2017, it’s a best practice to think mobile first when you create a Facebook advertising campaign. Why You Need to Have a Mobile-First Mindset According to Mark Zuckerberg, mobile users are 20 percent more likely than desktop users to go on Facebook on a given day. And according to research, mobile advertising on Facebook produces better results than ads that appear on the right-hand column or for desktop-users only. The bottom line: if you aren’t creating your Facebook ads for mobile, then you’re missing out on a massive chunk of potential leads. On average, click-through rates on sponsored stories are 12 times higher on mobile devices when compared to desktops. Recently, Facebook revealed that mobile advertising revenue represented approximately 84 percent of overall advertising revenue in 2016, a big jump up from the 76 percent achieved in 2015.  If there were ever a time to take advantage of Facebook’s mobile advertising opportunities, it’s now. To do this, you need to create mobile-only ads. Top Benefits of Mobile Facebook Ads Vs. Desktop Ads Given how many people access Facebook through mobile devices like smartphones and tablets, it makes sense to invest heavily in mobile ads. Still, you may be wondering how the effectiveness of mobile ads compares to standard desktop-user aimed ads. Here are the ways that a mobile-first Facebook ad mindset benefits you compared to focusing on desktop users only: Users check their mobile feed more frequently Both the frequency and duration of mobile use is on the rise, along with use of social media apps. On average, smartphone users check their various social media accounts up to 14 times per day, according to IDC. Within that, checking the Facebook news feed is the top activity for 77 percent of users. Shockingly, 44 percent of Facebook’s most active users never even touch the platform via desktop. Engagement Boost Another reason to think mobile-first is that mobile ads typically bring in higher engagement numbers, such as click through rates and goal conversions. Overall engagement tends to be higher on mobile ads simply because people tend to like, comment and share more on their phones. This is vitally important to keep in mind when creating ads. Keep your copy short and sweet, include a call-to-action and create a beautiful landing page for them to arrive at and you will see results. You can get even more granular with ad targeting When you add in additional layers, you can be even more precise with your targeting. Particularly useful for reaching mobile users are Facebook’s “Local Awareness Campaigns”, which ensure mobile users see a relevant ad for your business whether they are at home, on the go, or visiting from out of town. You can even know if a user access Facebook via mobile while he or she is near your business–you can even determine whether or not the user was delivered the ad or stepped inside your physical location. Facebook’s algorithm is prioritized mobile over desktop Most people choose to start Facebook ad campaigns on both mobile and desktop news feeds. However, from there, Facebook chooses which one is better and for most business, the mobile news feed outperforms the desktop news feed. Facebook’s algorithm will begin almost exclusively running ads there. But should you stop advertising to desktop users all together? The short answer is no, although I recommend allocating more resources for mobile. This infographic recently created by the Online Marketing Institute reiterates these benefits and dives even deeper into why Facebook advertising works so well: Source: Online Marketing Institute Get Started with Mobile Minded Facebook Advertising Compared to other channels, Facebook Ads are going to be among the most effective at driving leads for your business in 2017 and beyond. Facebook’s growth has been tremendous, with over 1.18 billion daily active users, 600 million instagram users and over a billion users on messenger. However, the truly fascinating piece of data is that globally users spend 50 minutes a day on average with Facebook, which is far more than any other tech property. To take advantage of this, Facebook has subtly shifted towards solutions that benefit B2B midmarket companies, according to HubSpot. Facebook’s ad solutions will help you grow today, but also set your business up for future success. From video ads and messaging ads to Instagram ads and even virtual reality ads, there are a variety of ways to deliver your message via Facebook. If you’re looking to get started with Facebook ads, it can be a complex process to determine who to target, create landing pages, create effective copy and know how much money to pump into the campaign.  

The post Gear Up your Facebook Ads With a Mobile-First Mindset appeared first on Parqa.

How To Retain Your SEO Rankings When Redesigning a Website

by Sam Cyrus @ Monitor Backlinks Blog

This is something a website owner dreads more than almost anything else, the task of revamping a website without disrupting the delicate balance of a business’ internet presence. The risks of losing customers, losing website information, and losing the very important search results rankings are very real and can do long-term damage to the bottom ...

The post How To Retain Your SEO Rankings When Redesigning a Website appeared first on Monitor Backlinks Blog.

How to Curate Content: Tips and Tools

by ThriveHive @ ThriveHive

When used properly, curated content can improve the effectiveness of your marketing. You can garner more page views, repeat visitors, more subscribers, backlinks and so on. […]

The post How to Curate Content: Tips and Tools appeared first on ThriveHive.

Goodbye to traditional SEO?

by Jessica Wolf @

On November 10th, the Search Conference took place in Munich, Germany. At this event, experts presented and discussed current trends and topics regarding search engine marketing. An extremely relevant training workshop for companies striving to remain competitive. SEO methods need to be up-to-dated from time to time – host and…

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Content is coming!

by Jessica Wolf @

Content is important. Content is valuable. Content is king. You are probably already sick of hearing about it – especially if you are poking around in the SEO world. Yet the many meanings of this term do not diminish its importance. On the contrary – according to a study on…

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Optimizing Your Website for Google Quick Answer Boxes

by Dan Honkanen @

For the person doing the Googling, Google Quick Answer Boxes are great—they provide concise, simple answers to a wide range of search queries and places them right at the top of the search engine’s first page. For the person trying to be found on Google, however, Google Quick Answer Boxes act as a bit of […]

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Search Engine Optimization Services | Fasturtle

Search Engine Optimization Services | Fasturtle


Fasturtle

As a leading SEO service provider in Scottsdale, Fasturtle helps you to craft the best SEO strategies and campaigns, that suit your small business needs.

2017 SEO Strategies & Trends

by brownie @ Crosby Interactive

Make Your Website Seen in 2017

by Haley Brennan @ Burlington Bytes

In a fast paced world of digital advertising, businesses often overlook a major piece of the online marketing puzzle: SEO. Search engine optimization isn’t just about making sure your website is easily interpreted and indexed by Google and other search engines, but it’s also about making sure your visitors can interpret the information you put […]

How to use Schema Markup for Better SERP

by Kristina Petrick @ Monitor Backlinks Blog

When creating any content for your website, it can sometimes be difficult for search engines to crawl your content and discover the topics you’re trying to present. Schema markup is one tool you can use to help clarify your content, by including markup for SERP that explains to crawlers what your data means. While you ...

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Why Color Choice Matters in Marketing & Advertising

by Sarah Day @ 1SEO.com Digital Agency | www.1seo.com

We all know that color can affect our mood and the way we see things. When it’s bright and sunny outside, we get excited and feel energetic. But when it’s cloudy and grey, we feel sad and the day always seems to drag. But what does all this mean in regards to marketing? Can the

The post Why Color Choice Matters in Marketing & Advertising appeared first on 1SEO.com Digital Agency | www.1seo.com.

SEO 101 – Mobilizing the Public 2017

by Shannon Walsh @ The Portent Blog: Internet Marketing with a Twist of Lemon

Slide Deck and Resources Slides from my presentation at Feeding America’s Mobilizing the Public Conference plus helpful tools, additional resources and free ebooks! SEO 101: Finding Yourself – Mobilizing the Public 2017 from Portent Tools Portent SEO Page Review Plugin A helpful tool for reviewing title tags, meta descriptions and other on page HTML elements.… Read More

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4 SEO Tactics for RankBrain and Human Behavior Signals

by Ron Dod @ Monitor Backlinks Blog

In October of 2015, Google confirmed the use of RankBrain as a way to help process its search results. At the time, it was only used in about 15% of all searches. Today, it is one of the main factors that goes into Google’s search ranking algorithm (source). Therefore, it is very important that we ...

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SEO and Squarespace overview

SEO and Squarespace overview


Help

Search engine optimization, or SEO, is the process of improving your site's ranking in search results. While the factors search engines like Google, Bing, and Yahoo use to rank sites are kept secre...

Introducing Plans, Placester’s New Email Marketing Toolset

by @ Placester

Creating a sales pipeline starts with an effective website platform for capturing and organizing real estate leads. But turning those leads into actual transactions requires an automated system for staying in contact and keeping them engaged. Welcome to Plans, Placester’s new real estate email...

The post Introducing Plans, Placester’s New Email Marketing Toolset appeared first on Placester.

Digital Marketing Weekly Roundup – February 27, 2017

by Sean ORourke @ Marketing Terms

It's finally here! Digital Marketing Tools - The Ultimate Reference If you like the conference calendar, you'll love this. The goal here is to find the ideal blend of completeness and usability. Currently, this means [...]

The post Digital Marketing Weekly Roundup – February 27, 2017 appeared first on Marketing Terms.

Robots and cobots in Logistics 4.0 – the next stage of growth

by J-P De Clerck @ i-SCOOP

Despite the de facto main attention for the Internet of Things when people talk about ‘Industrie 4.0’, many other/related technologies and realities take center stage in Industry 4.0 and Logistics 4.0. Among them: robotics. Obviously, they are already used a lot in manfacturing and logistics. However, the market is about to accelerate as research and […]

Five Ways Google’s Downgrade of Pop-Up Ads is Already Affecting Your Business

by Ajay Paghdal @ Monitor Backlinks Blog

It’s a pop-up world out there. As a small business owner, you work tirelessly to attract visitors to your site and convert them into paying customers. And, if you’re like millions of others marketing your business online, at some point you’ve used pop up ads to reach your target audience. Recently, Google announced it will ...

The post Five Ways Google’s Downgrade of Pop-Up Ads is Already Affecting Your Business appeared first on Monitor Backlinks Blog.

AMP and Ranking 0 are Becoming More Important

by John E Lincoln @ Ignite Visibility

This week: You can now edit local business info in search results, Instagram is testing canvas ads, and wait until you hear about how many of the top results don’t get clicks.   Here’s what happened this week in digital marketing. DemandJump Cloud Tool Shows Where Your Traffic Came From A new DemandJump tool, just...

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Optimizing your site with Google

by Alex Chapman @ Search Engine Optimization – Top Producer Campus

Google does not use Meta Keywords for SEO (these are different than the keywords you use in articles or page titles). Google displays up to 69 characters of a title tag, cropping off the title at complete words.  Make sure your titles are descriptive and relevant to the page. Google may display up to 150 […]

[Transcript] Q&A with Kevin Sweeney on Experiential Marketing

by admin @ 1SEO.com Digital Agency | www.1seo.com

Marketing Matters, Episode 16 Q&A with Kevin Sweeney, Vice President of Sales and Marketing at Lynch Exhibits To start, please tell us a little about your background? With my background in experiential marketing and brand — tying the two together — and understanding that everything speaks and every touch point the customer has, makes a

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5 Google Alerts Alternatives

by ThriveHive @ ThriveHive

Google Alerts is an online tool that allows you to monitor your online presence and business reputation. Since its inception, however, Google has made several changes while […]

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Search Engine Optimization (SEO) Services - Portent, Inc.

Search Engine Optimization (SEO) Services - Portent, Inc.


Portent

Our SEO consulting practice helps you optimize your site for search engines using keyword analysis, content copywriting and smart, legitimate SEO strategies

Using Keywords in your Page Titles

by Alex Chapman @ Search Engine Optimization – Top Producer Campus

The page title is contained within the HTML <title> tag and is almost always used as the clickable headline for listings on search engine result pages. The Title Tag displays at the top of the browser window and also appears as the linked text when someone views their search results. The title tag is used […]

✅ 34 Search Engine Optimization Tips - Best SEO strategies

✅ 34 Search Engine Optimization Tips - Best SEO strategies


Monitor Backlinks Blog

The best Search Engine Optimization tips to help you take your organic traffic to higher standards. Read 34 SEO tips and improve your rankings.

Ultimate Guide to Amazon SEO

by John E Lincoln @ Ignite Visibility

Want to sell on Amazon, but not sure how to stand out? Our Director of Amazon, Shawn Green, will tell you everything you need to know about Amazon SEO, and how to make sure your product is optimized for as many sales as possible.   Amazon has taken the internet by storm, managing to dethrone...

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26 Free Search Engine Optimization Classes (From an Expert) - Ignite Visibility

26 Free Search Engine Optimization Classes (From an Expert) - Ignite Visibility


Ignite Visibility

How would you like to learn search engine optimization (SEO) from a pro? Better yet, how’d you like to learn about in a virtual classroom setting.

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

Google says goodbye and hello again to PageRank

by Jessica Wolf @

PageRank from previous years has no meaning for Google anymore, says nothing about the ranking of a website, and is not all that relevant in regards to SEO anymore. What is actually meant by PageRank? In the year 1997, Google founder Larry Page developed a Google algorithm. It would rate…

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How To Audit Backlinks In The SEO Spider

by screamingfrog @ Screaming Frog

There’s plenty of reasons you may wish to audit backlinks to a website, whether it’s to check the links are still live and passing link value, they’ve been removed or nofollowed after a link clean up, or you want to get more data on the links which Google Search Console...

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