SEOTips.ws

Sponsored Video

Cora SEO Software measures 520 on-page and off-page SEO factors for your keywords

How to use SEO tactics to define your inbound marketing strategy

How to use SEO tactics to define your inbound marketing strategy


Garage

The future of SEO looks a lot like inbound marketing. It is a key ingredient to the overall success of your inbound marketing strategy.

Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld

by Joshua Nite @ Online Marketing Blog – TopRank®

The inimitable Andrew Davis is the best-selling author of Town, Inc. and an in-demand marketing speaker. After his presentation at Content Marketing World 2017, I can see why. He made me feel stupid. And I’m incredibly grateful. The best presentations make you feel stupid in retrospect. Of course! It’s so obvious that this is the [...]

The post Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld appeared first on Online Marketing Blog - TopRank®.

Adam Sherk Speaks on Bloomberg TV: “Why Google News Is Shutting Its Doors in Spain”

by Shahzad Abbas @ Define Media Group

Define Media Group Vice President of SEO and Social Media Adam Sherk and Keane Legal Media Lawyer Benoit Keane discuss Google’s closure in Spain over a tax dispute. They speak on “Bloomberg West.” (Source: Bloomberg)

50 Influential Women in Content Marketing 2017 #CMWorld

by Lee Odden @ Online Marketing Blog – TopRank®

With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals. For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content [...]

The post 50 Influential Women in Content Marketing 2017 #CMWorld appeared first on Online Marketing Blog - TopRank®.

What is an SEO Specialist: Job Description

What is an SEO Specialist: Job Description


FreshGigs.ca

A Search Engine Optimization (SEO) Specialist’s main role is to analyze, review and implement changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.

What is Search Engine Marketing? - SEM, PPC, Paid Search

What is Search Engine Marketing? - SEM, PPC, Paid Search


Hiring | Upwork

Search engine marketing (SEM) uses paid search ads to get more web traffic through desktop or mobile web search.

Search Engine Optimization (SEO) Specialist job description template | Workable

Search Engine Optimization (SEO) Specialist job description template | Workable


Recruiting Resources: How to Recruit and Hire Better

This SEO specialist job description template is ready to post. It's easy to customize search engine optimization responsibilities and duties.

Three Really Big Traffic Problems You May Not Know You Have – Video Presentation

by Marshall Simmonds @ Define Media Group

Marshall Simmonds speaking at SEER Interactive’s SearchChurch series talking about the perils of image search, the success of mobile search and how to be aware of recent changes to safe search. Go Eagles.

Defining Search Engine Optimization

Defining Search Engine Optimization


Online Marketing Blog - TopRank®

The search engine industry frequently innovates as do consumer behaviors for discovery and sharing. Those changes require search marketers to take a fresh

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

“No, SEO is Never Dead…It’s Just Trying to Be” – SMX Advanced Presentation

by Marshall Simmonds @ Define Media Group

Marshall Simmonds speaking at Search Engine Land’s SMX Advanced Summit 2014 in Seattle.

What is Organic Search Engine Optimization (Organic SEO)? - Definition from Techopedia

What is Organic Search Engine Optimization (Organic SEO)? - Definition from Techopedia


Techopedia.com

Organic Search Engine Optimization Organic SEO Definition - Organic search engine optimiza

Housing Market 2015 Trends: Real Estate Statistics from August

by @ Placester

Each month, a plethora of real estate statistics that reveal the latest housing...

The post Housing Market 2015 Trends: Real Estate Statistics from August appeared first on Placester.

How To Become One Of The Most Sought After Lawyers In Your State

by Gary Musler @ Internet Marketing for Attorneys – Big Mouth Marketing

Something changed recently for attorneys. After generating well over 1.5 million leads, running over 100,000 ads, and 5,000 marketing tests, on behalf of attorneys, something changed this year. Normally, we use a specific strategy to consistently grow small to medium sized law firms. It still works (better than ever), and we’re seeing some incredible results. […]

The post How To Become One Of The Most Sought After Lawyers In Your State appeared first on Internet Marketing for Attorneys - Big Mouth Marketing.

Semantic Keyword Research with KNIME and Social Media Data Mining – #BrightonSEO 2015

by Paul Shapiro @ Paul Shapiro's Search Wilderness

I had the opportunity to travel to the UK in April and speak at BrightonSEO, an SEO conference I’ve always admired from afar in the United States. Needless to say, it was an incredible experience. I return from England having connected with many of my European SEO brethren, a liking of beans for breakfast, and […]

The post Semantic Keyword Research with KNIME and Social Media Data Mining – #BrightonSEO 2015 appeared first on Search Wilderness.

What Is Search Engine Optimization And Why Is It Important

What Is Search Engine Optimization And Why Is It Important


reliablesoft.net

Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. What is SEO? Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be

3 Ways to Make Money with a Niche Market Blog

by zacjohnson @ ShoeMoney

Blogging is one of the most popular methods for creating content and building a business online. Thanks to the power of WordPress, it’s now easier than ever to not only create a website or blog, it’s also now possible for anyone to start making money online through the use of content creation and providing value to their audience. Blogging is better than ever, but the common problem people are having with making good money on their sites these days is that they think it’s all about the ‘content creation’… when it’s really not. With more than a billion active websites

We’re Hiring: Project Controller

by Uptick Marketing @ Uptick Marketing

Project Controller Description Uptick Marketing is a digital marketing agency in Birmingham, Alabama that provides our clients with strategic, results-focused, online marketing and advertising strategies that are designed to grow […]

What’s the ‘Best’ Word Count for Google? [Updated for 2017]

by Heather Lloyd-Martin @ SuccessWorks

Have you wondered how long a blog post or landing page should be for Google?
Over the years, that number has been a moving target.
Once upon a time, SEO consultants recommended that every page has at least 250 words.
Amazingly, some people considered 250 words “too much content.” “People won’t read all of it,” folks complained. “I don’t [...]

The post What’s the ‘Best’ Word Count for Google? [Updated for 2017] appeared first on SuccessWorks.

Implementing AMP Forms from Start to Finish with amp-form [Examples]

by Paul Shapiro @ Paul Shapiro's Search Wilderness

The introduction of the amp-form component to AMP suspended the need to use hacks and expanded its functionality allowing for a much more flexible experience. Lead capture, commenting, search capability, and other site features common to most web pages suddenly became much more achievable with AMP HTML. As with the rest of the AMP project, […]

The post Implementing AMP Forms from Start to Finish with amp-form [Examples] appeared first on Search Wilderness.

It’s 2017. Is SEO Copywriting Training Still Needed?

by Heather Lloyd-Martin @ SuccessWorks

Have you shelved SEO copywriting training for your in-house writers, figuring the money was better spent elsewhere?
That strategy may put your company at a competitive disadvantage.
Conductor recently reported that half of all content jobs require some SEO skills.
That means companies (like your competitors) are valuing SEO copywriting knowledge more than ever before.
Are you ready?

This statistic shocked me. Yes, [...]

The post It’s 2017. Is SEO Copywriting Training Still Needed? appeared first on SuccessWorks.

What Is Local SEO Marketing? - Barkley

What Is Local SEO Marketing? - Barkley


Barkley

Local SEO marketing or local search optimization is the process of optimizing your owned properties to generate traffic from location based searching. The rapid growth of mobile usage and on the go searching has made local optimization an important focus for a variety of businesses, but most importantly for businesses with brick and mortar stores. ...

4 Online Content Ideas to Use in 2017

by Audiology Design @ AudiologyDesign

Your online marketing strategy needs to be more tactical and creative than ever in order to stand out in the competitive online world. Content marketing is a great way to...

The post 4 Online Content Ideas to Use in 2017 appeared first on AudiologyDesign.

Why You Should Ignore Yahoo and Bing Even Though They Matter

by Snap Agency @ Snap Agency

When most SEOs do keyword research, the large majority will only ever look at Google. This might seem silly to you because a surprisingly large amount of people still use...

Meta Descriptions – Improving click through from SERP

by Casey Barnett @ SeeMe Media

Often an overlooked area of new website builds, Meta Description Tags, located in the <header> section of each of your webpages, are an easy way to control what searchers on search engines can expect on your page, right in the search results. The meta description tag attribute provides concise explanations of the contents of your page and [...]

The post Meta Descriptions – Improving click through from SERP appeared first on SeeMe Media.

Difference between SEO and SEA

Difference between SEO and SEA


Queromedia

SEO vs SEA What's the difference between SEO and SEA? An internet user who performs a search in Google typically receives two types of results: organic or

How Did These Two Attorneys Get A Consistent Flow Of New Clients Every Month?

by Gary Musler @ Internet Marketing for Attorneys – Big Mouth Marketing

Let me ask you a quick question. Have you ever felt a little ‘stuck’ when it comes to getting more clients and truly growing your practice in a predictable fashion? Well, if the answer is “yes” you are not alone. And there is a reason why a lot of attorneys struggle. At first, it seems […]

The post How Did These Two Attorneys Get A Consistent Flow Of New Clients Every Month? appeared first on Internet Marketing for Attorneys - Big Mouth Marketing.

Why Our SEO Company Stopped Tracking Keyword Rankings

by John Leo Weber @ Geek Powered Studios

If a business hired Geek Powered Studios in 2012, 2013, or 2014, they probably hired us as an “SEO company”. They likely hired us with the explicit goal of gaining higher rankings in Google searches for a few target keywords. For example, a real estate agent in Austin, TX would have hired us to get them showing at the top of Google searches for keywords like “austin real estate agent” or “austin real estate company”...

The post Why Our SEO Company Stopped Tracking Keyword Rankings appeared first on Geek Powered Studios.

How To Remove Your Facebook Profile From Google Searches

by John Leo Weber @ Geek Powered Studios

Maybe you need a little reputation management and don’t want a job recruiter looking through your personal pictures while you hunt for a job. Or maybe you just want to keep your Facebook profile private for friends and family to see, not for people doing searches in Google...

The post How To Remove Your Facebook Profile From Google Searches appeared first on Geek Powered Studios.

Google Coming Out of the Dark? Android 4 and iOS 6 Passing Search Referral Data

by Shahzad Abbas @ Define Media Group

Starting on Tuesday 7/30, our clients have experienced double digit growth in organic traffic. This sudden shift has happened in sites across different industries and verticals. Diving into the reasons for the organic lift, we noticed that the Dark Google […]

10 Stunning Real Estate Listing Videos from 2015

by @ Placester

Each year, agents and brokers nationwide continue to raise the bar for the...

The post 10 Stunning Real Estate Listing Videos from 2015 appeared first on Placester.

Samsung Announces a $300 Million Automotive Innovation Fund

by Zubair Ahmed @ PakWired – Latest Startup and Technology News from Pakistan

In order to tap the largely growing market of smart automobiles, world’s largest smartphone giant Samsung has decided to strongly focus on its automobile strategy. Samsung has launched an Automotive Innovation Fund worth $300 million. This fund will primarily be used to support startups to help them experiment in the auto sector. The first tranche […]

The post Samsung Announces a $300 Million Automotive Innovation Fund appeared first on PakWired - Latest Startup and Technology News from Pakistan.

Homepages Rarely Convert Because These 6 Elements Are Often Ignored

by Today's Industry Insider @ The Kissmetrics Marketing Blog

No, this headline isn’t clickbait. This article does contain critical homepage elements that are often overlooked. And you might be ignoring them. In fact, the examples I share here are a sure sign that many marketers still ignore critical homepage elements. And conversions are lost for these simple reasons. I’m not going to rehash what […]

How to Generate Real Estate Marketing Ideas for 5 Types of Content

by @ Placester

Ask any artist how they get inspiration for their projects and you’ll likely...

The post How to Generate Real Estate Marketing Ideas for 5 Types of Content appeared first on Placester.

Search engine marketing - Smart Insights Digital Marketing Advice

Search engine marketing - Smart Insights Digital Marketing Advice


Smart Insights

For most businesses where prospects are actively searching for services search engine marketing should be a core 'Always-on' marketing activity. We have an introduction to the techniques for search marketing in our separate hub pages on SEO and PPC Adwords. Keyphrase analysis is …..

How to Prepare Your Social Media Posting Schedule

by Carolina @ CC Marketing Online

Deciding what and when to post to social media outlets can be a daunting task. Many business owners have rushed to create their Facebook and Twitter pages, only to find themselves stuck trying to figure out what to post about. If this sounds familiar to you, you’re not alone. As you work on preparing a […]

The post How to Prepare Your Social Media Posting Schedule appeared first on CC Marketing Online.

Write a Great Real Estate Blog Post in 12 Steps [Free Worksheet]

by @ Placester

Blogging is hard. At least that’s the common mantra. You may have hit a wall...

The post Write a Great Real Estate Blog Post in 12 Steps [Free Worksheet] appeared first on Placester.

How to Improve Your Local Ranking

by MedNet Technologies @ MedNet Technologies

It may seem obvious, but a local result is what comes up for a person searching for a business or place near their current location. They come up in Maps and in general Google searches. And what good is a search result for a “dog walker” in Orlando when you live in Wichita? So, when...

Define Your SEO Objectives - SeeMe Media

Define Your SEO Objectives - SeeMe Media


SeeMe Media

Understanding your SEO objectives in your online strategy will help you focus your efforts on the strategies that will help your content to be easily found.

Rankings Definition – SEO Glossary | Searchmetrics

Rankings Definition – SEO Glossary | Searchmetrics


Searchmetrics

What are rankings? Our SEO Glossary provides a wide range of technical terms related to Search Engine Optimization and more.

Quit Obsessing Over Your Freelance Writing Niche. Do This, Instead.

by Heather Lloyd-Martin @ SuccessWorks

Right this minute, someone out there is wondering, “how can I find my perfect freelance writing niche?”
(Maybe even you.)
I receive heart-wrenching letters every week from writers trying to find their true path. These folks have heard they need to “find a niche” — and that’s where they get stuck.
Because people aren’t focused on finding a [...]

The post Quit Obsessing Over Your Freelance Writing Niche. Do This, Instead. appeared first on SuccessWorks.

How B2B Marketing Online Can Work For You

by Carolina @ CC Marketing Online

If you’re a service professional, it’s helpful to understand how B2B marketing online can support your sales cycle. No, your prospective clients won’t search for “business management consultant,” find your website and purchase a $5000 consulting package (though that would be nice, wouldn’t it?). Instead, they’ll learn more about you, your services, and your area […]

The post How B2B Marketing Online Can Work For You appeared first on CC Marketing Online.

Mobilegeddon or: How I Learned to Stop Worrying and Love Our New Mobile World

by Shahzad Abbas @ Define Media Group

The greatest trick Google ever pulled was convincing the world there was a Mobilegeddon. Sure, a mobile-focused algorithm update occurred on April 21. And according to the Google Search team, this update had a bigger impact than Penguin and Panda […]

How to Build a Lead Magnet Into Your Product to Fuel Growth

by Today's Industry Insider @ The Kissmetrics Marketing Blog

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value […]

Why Segmentation is Vital to Your Marketing Success

by Sherice Jacob @ The Kissmetrics Marketing Blog

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s […]

Tips for Setting up a YouTube Channel for your Practice

by Meghan Pendley @ AudiologyDesign

Tips for Setting up Your Practice YouTube Channel Videos are the preferred medium for many different online search queries, so utilizing quality video content that is relevant to your target...

The post Tips for Setting up a YouTube Channel for your Practice appeared first on AudiologyDesign.

20 SEO questions to get you started

by Casey Barnett @ SeeMe Media

It is time to get started with SEO on your site. You realize that you don't even really know where to start. Well with the help of Rebecca Gill and SEObits.fm here is a list of questions you should answer before starting your SEO Journey. Now, at first glance, these questions might seem easy [...]

The post 20 SEO questions to get you started appeared first on SeeMe Media.

How to Enhance Your Real Estate Branding with Public Relations

by @ Placester

Once you’ve established a strong online presence — one that includes a fully...

The post How to Enhance Your Real Estate Branding with Public Relations appeared first on Placester.

Win a Webinar Spot with a #SEOCopyHaiku

by Heather Lloyd-Martin @ SuccessWorks

Here’s a fun game to play — and your answer may land you a free spot in my upcoming SEO Content Writing:Step-by-Step webinar series starting September 19th.
You know I like writing haiku, right? I even wrote 14 SEO writing tips in haiku (check out this blog post for the geeky goodness.)
Now, it’s your turn.
Tweet me your SEO writing haiku (@heatherlloyd) and [...]

The post Win a Webinar Spot with a #SEOCopyHaiku appeared first on SuccessWorks.

What is search engine optimization? definition and meaning

What is search engine optimization? definition and meaning


BusinessDictionary.com

Definition of search engine optimization: Refers to the process of improving traffic to a given website by increasing the site's visibility in search engine results. Websites improve search engine optimization by improving content, making ...

Search on Phones is Now King

by MedNet Technologies @ MedNet Technologies

It’s no secret that Google has been continually moving its focus to mobile users over the past few years. But there has been a debate about whether people were using their phones for search in the way they utilize search on their desktop computers. Recent Google research says they are and then some. A study...

What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization?


Search Engine Land

Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more.

The Magic SEO Bullet

by Casey Barnett @ SeeMe Media

Everyone is looking for the one thing they can do to make their website come up first on organic search in their target market. When I say everyone, I mean everyone. The Truth is there is one Magic bullet, but it is not the one you think. Stick with me here and it will all [...]

The post The Magic SEO Bullet appeared first on SeeMe Media.

Optimizing PPC Campaigns: Post-Click Experience

by Madison Schneider @ Uptick Marketing

Two fantastic features of paid search are the ability to use demographics to target a specific audience and to increase revenue. But to be successful in paid search, you can’t […]

Understanding the Title Tag

by Casey Barnett @ SeeMe Media

The title tag is an element of your webpage's header that defines the title of a webpage that is used in your browser's tab, favorite links, social sharing previews and most importantly on search engine results pages (SERPs). Code Snipet <head> <title>Example Title</title> </head> The Title The title element of a web [...]

The post Understanding the Title Tag appeared first on SeeMe Media.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations

by Joshua Nite @ Online Marketing Blog – TopRank®

Does anyone look forward to getting on an airplane anymore? Sure, you may be excited about where you’re going or what you plan to do when you get there. But anyone happily anticipating the screening, boarding, and flying part—well, I’ll have whatever vitamin supplement they’re on. If you’re headed to Content Marketing World, odds are [...]

The post Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations appeared first on Online Marketing Blog - TopRank®.

Finding the Right Digital Marketing Agency

by Tim Majors @ Uptick Marketing

We have reached a point in time where digital marketing has become a necessity to running a successful business. Everyone from teenagers selling bracelets on eBay to conglomerates like McDonald’s […]

Structured Data News Roundup: September 29th, 2016

by Michael Halyk @ Hunch Manifest Inc

We’ve curated some of the big news surrounding structured data for the week to help you stay on top of changes and news: With pilot program, Google now allows publishers to describe CSV and other tabular datasets Publishers can now provide search engines with data sets.”Google’s focus here in on...

The post Structured Data News Roundup: September 29th, 2016 appeared first on Hunch Manifest Inc.

How Attorneys In California Rapidly Get New Clients

by Gary Musler @ Internet Marketing for Attorneys – Big Mouth Marketing

Imagine you go into the office in the morning. The phone rings and your secretary picks up. It is another client asking for your legal services. And then later in the day, when you break for lunch, you notice the phone rings again. And again, and again… Well, as you are reading the very words […]

The post How Attorneys In California Rapidly Get New Clients appeared first on Internet Marketing for Attorneys - Big Mouth Marketing.

The 6 Stages of Nurturing and Converting Your Real Estate Leads Online

by Matthew Bushery @ Real Estate Marketing Academy – Placester

All of your real estate leads are unique. You’ve likely already made this...

The post The 6 Stages of Nurturing and Converting Your Real Estate Leads Online appeared first on Placester.

Our Top 11 Content Marketing Takeaways from #CMWorld 2017

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo. Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, the four-day event was exciting [...]

The post Our Top 11 Content Marketing Takeaways from #CMWorld 2017 appeared first on Online Marketing Blog - TopRank®.

What is Web 2.0 | Web 2.0 Definition | SEO Buzz Internet Marketing

What is Web 2.0 | Web 2.0 Definition | SEO Buzz Internet Marketing


Internet Marketing Company - SEO Buzz

What is Web 2.0 and what should business owners do differently? Read this Web 2.0 definition that will change how you market your business!

What Are Micro-Moments in Mobile Marketing?

by Upasna @ Geek Powered Studios

The post What Are Micro-Moments in Mobile Marketing? appeared first on Geek Powered Studios.

Why a PPC Campaign Might Be Your Best SEO Move

by Snap Agency @ Snap Agency

It can be easy for even the most experienced digital marketers to get caught up in a single tactic. We can lose our creativity and then become worried when that...

What is Search Engine Spam? - Definition & Information

What is Search Engine Spam? - Definition & Information


Marketing Terms

Definition Excessive manipulation to influence search engine rankings, often for pages which contain little or no relevant content. Information Search engine spamming often gets confused with legitimate search engine optimization (SEO). While there is much [...]

Learning from Tasty

by Snap Agency @ Snap Agency

Case studies are a great way for local businesses to learn more about other successful companies that have implemented digital marketing strategies. Digital marketing can often seem overwhelming to local...

7 Biggest PPC Nightmares Sinking Your ROI

by Today's Industry Insider @ The Kissmetrics Marketing Blog

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, […]

6 SEO Best Practices for Events

by Shannon Walsh @ The Portent Blog: Internet Marketing with a Twist of Lemon

There are so many moving parts when running an event large or small that it’s easy to let online optimization be an afterthought. Sidelining SEO, however, means missing out on a lot of organic visitors and awareness. A solid organic presence makes a huge difference in attracting more attendees’ year after year. Here are five… Read More

The post 6 SEO Best Practices for Events appeared first on Portent.

SEO: What is Schema Markup and Why It Matters | Marketing

SEO: What is Schema Markup and Why It Matters | Marketing


Uptick Marketing

Are you looking to take your search engine optimization efforts to the next level? If so, then you may want to look into schemas. Learn more today!

Back to the Future: 5 Marketing Predictions That Were Right on the Money

by Anne Leuman @ Online Marketing Blog – TopRank®

Great Scott! The TopRank Marketing blog has been around since 2003, way back when content marketing and blogging were relatively new to the business world. We are proud of the fact that we were early adopters of the blogging trend—one of today’s leading content marketing strategies for improving brand visibility and engagement. Trends and predictions [...]

The post Back to the Future: 5 Marketing Predictions That Were Right on the Money appeared first on Online Marketing Blog - TopRank®.

Overcoming Online Marketing Challenges: 5 Options for Finding the Time

by Carolina @ CC Marketing Online

This is part two of a two-part series about common marketing challenges, especially focusing your efforts and finding the time to market your business online. Last week, the topic was about focusing your efforts. This week, the topic is about a common challenge for small business owners: how will I find the time? There are […]

The post Overcoming Online Marketing Challenges: 5 Options for Finding the Time appeared first on CC Marketing Online.

Add Expires headers to your .htaccess file

by Casey Barnett @ SeeMe Media

Expires headers let your browser know whether to serve a cached version of the page and it's components or to download new versions of the files. By defining when a component of your site expires, you help to: Reduce server load Increase page load time What are Expires Headers? [...]

The post Add Expires headers to your .htaccess file appeared first on SeeMe Media.

The Art of the Real Estate Listing Presentation Follow-up

by @ Placester

Following up with real estate leads after your listing presentation requires a...

The post The Art of the Real Estate Listing Presentation Follow-up appeared first on Placester.

What Is SEO? Understanding SEO in Today's Landscape.

What Is SEO? Understanding SEO in Today's Landscape.


Paul Shapiro's Search Wilderness

The definition of SEO can vary immensely. So, I asked experts and some other digital-savvy people how exactly they define it. The answers may astound you.

How to Assess Your Digital Marketing Mix Quickly

by Michael Wiegand @ The Portent Blog: Internet Marketing with a Twist of Lemon

This is an excerpt from a forthcoming analytics e-book from Portent entitled Finding Cross-Channel Opportunity Gaps & Closing Them. Ever wonder how effective (or ineffective) your marketing channels are today? Do you get the feeling your paid initiatives are wasteful? Do you have a hunch your content calendar isn’t getting you anywhere organically? Do you… Read More

The post How to Assess Your Digital Marketing Mix Quickly appeared first on Portent.

[Case Study] Gerry Barker: Placester’s Publisher Platform Optimal for Cox Newspapers

by @ Placester

Name: Gerry Barker Title/Company: Manager of Revenue Products at The Palm Beach Post Website: Palm Beach Post Providing a comprehensive real estate solution is now a necessity for publications of all sizes and readerships with an online presence — and for good reason. The home search has become...

The post [Case Study] Gerry Barker: Placester’s Publisher Platform Optimal for Cox Newspapers appeared first on Placester.

SEO Made Simple: A Step-by-Step Guide

SEO Made Simple: A Step-by-Step Guide


Neil Patel

Guess how many blog posts are published each day. Any ideas? Over 2 million. That means 46 people have pressed publish by the time you read these 4 sentences. This makes it kinda tough to stand out. But you have to, if you want to make your blog a successful one, that is. While I …

Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video

by Amy Higgins @ Online Marketing Blog – TopRank®

It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini. Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results [...]

The post Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video appeared first on Online Marketing Blog - TopRank®.

Schema Markup News Round Up: November 17th, 2016

by Michael Halyk @ Hunch Manifest Inc

We’ve curated some of the big news surrounding Schema markup for the week to help you stay on top of changes and news: What is Semantic Search and What Should You Do About It? This informative article by Moz guest author Alexis Sanders does a good job of providing a comprehensive...

The post Schema Markup News Round Up: November 17th, 2016 appeared first on Hunch Manifest Inc.

8 SEO Do’s and Don’ts for Business Owners

by Snap Agency @ Snap Agency

As a business owner, you have a business to run. So you’ve probably hired an SEO agency to develop your website and online presence. That’ll almost always give you the...

What is Behavioral Retargeting?

by Nicole Beachum @ Uptick Marketing

Behavioral retargeting, which is a version of “retargeting” or “remarketing,” is an online advertising method that allows you to target individuals based on the websites they visit (this tactic is […]

How to Define the Roles in the Startup’s PR, Marketing, SMM, and SEO Departments

How to Define the Roles in the Startup’s PR, Marketing, SMM, and SEO Departments


PakWired - Latest Startup and Technology News from Pakistan

Success as an entrepreneur rarely stems from only an idea. Instead, it evolves from the founding team’s efforts and perseverance. A startup is only as successful as its team members. In cases where the resources may be more limited, or in cases where the startup is waiting for additional funding to come through, the composition …

The Benefits of Pay-Per-Click Advertising for Practices

by AudiologyDesign @ AudiologyDesign

When it comes to businesses competing for space on the first page of top search engines like Google and Bing, competition can be fierce. In order to make sure your...

The post The Benefits of Pay-Per-Click Advertising for Practices appeared first on AudiologyDesign.

4 Online Content Ideas to Use in 2016

by AudiologyDesign @ AudiologyDesign

Your online marketing strategy needs to be more tactical and creative than ever in order to stand out in the competitive online world. Content marketing is a great way to...

The post 4 Online Content Ideas to Use in 2016 appeared first on AudiologyDesign.

Local SEO: DIY vs Hiring an Agency vs Hiring In-house

by John Leo Weber @ Geek Powered Studios

How much you spend on local SEO can range from a few hundred dollars per month (if you go the DIY route) to tens or hundreds of thousands of dollars per month based on what services you are paying for, as well as how many physical offices or locations you have. For example, a small time car mechanic with one shop could get reasonable local SEO work for $500-$2,000/month from a reputable company, but a large corporate chain of stores like Dominos that has thousands of locations could spend hundreds of thousands of dollars on their local SEO. Since there is such a big range, let’s break it down and look at the options as well as the costs associated with each...

The post Local SEO: DIY vs Hiring an Agency vs Hiring In-house appeared first on Geek Powered Studios.

Technical SEO vs Content Marketing: Which Matters More? — SitePoint

Technical SEO vs Content Marketing: Which Matters More? — SitePoint


SitePoint

Stephen Tasker looks at the importance of technical SEO and content marketing, and how you should balance them when working on your venture

We’re Hiring: Marketing Intern

by Anne Riley @ Uptick Marketing

Marketing Internship Description Uptick Marketing is a digital marketing agency in Birmingham, Alabama that provides our clients with strategic, results-focused, online marketing and advertising strategies that are designed to grow […]

How to Dominate Local Search: Real Estate SEO Tips and Tricks from Bellator Agent Jeff Nelson

by Matthew Bushery @ Real Estate Marketing Academy – Placester

In the span of a year, Alabama real estate agent Jeff Nelson went from zero...

The post How to Dominate Local Search: Real Estate SEO Tips and Tricks from Bellator Agent Jeff Nelson appeared first on Placester.

Calculate Keyword Growth Using Google Trends, Python, and the Slope Formula

by Paul Shapiro @ Paul Shapiro's Search Wilderness

During a presentation I gave at Distilled’s SearchLove Boston conference in early May, I advocated that people use the slope formula and Google Trends data to determine if interest keywords have grown over time or if they are slipping away into searcher oblivion. The only problem with this, is that unfortunately Google doesn’t provide an […]

The post Calculate Keyword Growth Using Google Trends, Python, and the Slope Formula appeared first on Search Wilderness.

Digital Marketing Glossary: 177 Popular Terms Defined

by John Leo Weber @ Geek Powered Studios

This digital marketing glossary is the most extensive list of marketing terminology, lingo, acronyms, and buzzwords available on the web. It is the culmination of years of studying and learning the industry, and it took over 3 months to put together...

The post Digital Marketing Glossary: 177 Popular Terms Defined appeared first on Geek Powered Studios.

How Are The Top 3 Immigration Attorneys Consistently Getting New Clients Everyday?

by Gary Musler @ Internet Marketing for Attorneys – Big Mouth Marketing

You’re an attorney, and for that reason this is probably going to be unlike any article you’ve ever read. In fact, this article is a series of research articles, where we’ve revealed the biggest secrets behind success of advertisers in the legal industry. I’m talking about gaining complete control over how much and how fast […]

The post How Are The Top 3 Immigration Attorneys Consistently Getting New Clients Everyday? appeared first on Internet Marketing for Attorneys - Big Mouth Marketing.

Digital Marketing Glossary: 177 Popular Terms Defined

Digital Marketing Glossary: 177 Popular Terms Defined


Geek Powered Studios

Learn all of the digital marketing terms, lingo, and buzzwords with the ultimate digital marketing glossary from Geek Powered Studios.

Drill Down Into Key Segments to Understand and Improve Your Funnel

by Today's Industry Insider @ The Kissmetrics Marketing Blog

The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning, and the last report they check before leaving for the weekend on a Friday. All serious analytics tools have some version of a funnel report, with differing degrees of flexibility and features. Some […]

30 Search Engine Optimization Tips You Can Use

by Carolina @ CC Marketing Online

Do you have the nagging feeling that your website can’t be found in the search engines? If you use Google analytics to track your website traffic and are disappointed by the results, these search engine optimization tips may help. I’ve provided five tips in each of the key areas for SEO: technical implementation, keywords, on-page […]

The post 30 Search Engine Optimization Tips You Can Use appeared first on CC Marketing Online.

What is search engine marketing (SEM)? - Definition from WhatIs.com

What is search engine marketing (SEM)? - Definition from WhatIs.com


SearchContentManagement

Search engine marketing (SEM) is a method of advertising to help companies' content rank higher by search engines.

Content is King, but Bad Content is a Jester

by MedNet Technologies @ MedNet Technologies

Content, content, content. In the digital marketing realm today it’s all about content. Google made it so. A couple of years back Google changed its algorithm to move away from using keywords, which clever people had learned to totally game, and toward what was actually on the websites its bots crawled, the content. Suddenly, content...

SEO and your digital marketing strategy | Pronto Marketing

SEO and your digital marketing strategy | Pronto Marketing


Pronto Marketing

Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy; a focused element of an overall holistic approach to driving customers to your business via online platforms. In other words, marketing the modern way!What is SEO?SEO is primarily concerned with ensuring that your website ranks higher in search engine results, thereby driving more traffic to your site and potentially more business.

What Is Semantic Search Marketing [Infographic] - Hunch Manifest Inc

What Is Semantic Search Marketing [Infographic] - Hunch Manifest Inc


Hunch Manifest Inc

Does your website speak to search engines? Learn how semantic search marketing should be your next investment to improve your organic results and CTR

Job Description: Search Engine Optimization (SEO) Manager

Job Description: Search Engine Optimization (SEO) Manager


KoMarketing: B2B Search, Social, & Content Marketing

Job description, specific responsibilities, and key management and organizational initiatives for the position of SEO Manager with KoMarketing

Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld

by Joshua Nite @ Online Marketing Blog – TopRank®

The inimitable Andrew Davis is the best-selling author of Town, Inc. and an in-demand marketing speaker. After his presentation at Content Marketing World 2017, I can see why. He made me feel stupid. And I’m incredibly grateful. The best presentations make you feel stupid in retrospect. Of course! It’s so obvious that this is the [...]

The post Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld appeared first on Online Marketing Blog - TopRank®.

Introducing Plans, Placester’s New Email Marketing Toolset

by @ Placester

Creating a sales pipeline starts with an effective website platform for capturing and organizing real estate leads. But turning those leads into actual transactions requires an automated system for staying in contact and keeping them engaged. Welcome to Plans, Placester’s new real estate email...

The post Introducing Plans, Placester’s New Email Marketing Toolset appeared first on Placester.

4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company

by Today's Industry Insider @ The Kissmetrics Marketing Blog

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top […]

10 of the Most Innovative Real Estate Videos from 2017

by Matthew Bushery @ Real Estate Marketing Academy – Placester

Posting real estate videos on your website and social media channels can help...

The post 10 of the Most Innovative Real Estate Videos from 2017 appeared first on Placester.

Hey BuzzFeed, Search Traffic is Doing Just Fine

by Marshall Simmonds @ Define Media Group

Earlier this week Re/Code published an article with the provocative title “The Year Facebook Blew Past Google.” It cites a chart from BuzzFeed suggesting that, beginning in January of 2013, Facebook surpassed Google as the most important referral source to […]

50 Influential Women in Content Marketing 2017 #CMWorld

by Lee Odden @ Online Marketing Blog – TopRank®

With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals. For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content [...]

The post 50 Influential Women in Content Marketing 2017 #CMWorld appeared first on Online Marketing Blog - TopRank®.

Choose your weapon: SEO or social media?

Choose your weapon: SEO or social media?


the Guardian

Digital marketing is critical to the success of most businesses, but what is the best way to spend limited resources? And why is Google+ worth exploring?

Monthly Real Estate Marketing Review: REALTOR Profile, SEO Ranking Factors, and More

by Matthew Bushery @ Real Estate Marketing Academy – Placester

REALTOR® business challenges, SEO ranking factors, and buyer’s agent tips...

The post Monthly Real Estate Marketing Review: REALTOR Profile, SEO Ranking Factors, and More appeared first on Placester.

5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Some pig. Terrific. Radiant. Humble. In the classic E.B. White novel, Charlotte’s Web, these simple yet impactful words save a life and make another better. And for prolific writer, marketer and speaker Ann Handley, these words also make the title character the best content marketer in the world. “In just four [phrases] she had to [...]

The post 5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’ appeared first on Online Marketing Blog - TopRank®.

Digital Marketing Weekly Roundup – March 13, 2017

by Sean ORourke @ Marketing Terms

Light roundup this week, getting ready for Napa Summit. Conferences After listing hundreds of digital marketing conferences but ignoring all of the virtual ones, I'm finally ready to explore the online-only side. Suggestions? Hit up the contact form or [...]

The post Digital Marketing Weekly Roundup – March 13, 2017 appeared first on Marketing Terms.

Getting Ready for Napa Summit 2017

by Sean ORourke @ Marketing Terms

When you find yourself researching something enough, it often makes sense to blog it. Such is the case with Napa Summit, an SEO/SEM conference on March 30-31 in Napa Valley, CA. After seeing the list of [...]

The post Getting Ready for Napa Summit 2017 appeared first on Marketing Terms.

Accelerated Mobile Pages (Google AMP) Hack to Add Lead Capture Forms

by Paul Shapiro @ Paul Shapiro's Search Wilderness

Update 5/15/2017: Refer to my new post about how to implement forms in AMP. I’ve been working a lot with Google’s Accelerated Mobile Pages (AMP) Project as of late. The platform has a lot of restriction and doesn’t permit things such as third-party JavaScript and html form tags (so, lead-capture forms aren’t supposed to be […]

The post Accelerated Mobile Pages (Google AMP) Hack to Add Lead Capture Forms appeared first on Search Wilderness.

The Best Real Estate Apps for Agents: 2015 Edition

by @ Placester

Ask 1,000 real estate agents what the best apps for business are and you’ll...

The post The Best Real Estate Apps for Agents: 2015 Edition appeared first on Placester.

How Do The Top Family Lawyers Get Divorce Clients?

by Gary Musler @ Internet Marketing for Attorneys – Big Mouth Marketing

What if it was possible to peak behind the curtain of your biggest competitor’s client getting machine? Imagine you’ve got access to the exact advertising strategy the top family lawyers are using to get new clients every single day? Would you take a peak? If you answered “yes” then pay close attention to every single […]

The post How Do The Top Family Lawyers Get Divorce Clients? appeared first on Internet Marketing for Attorneys - Big Mouth Marketing.

Don’t Write Off Desktop Search Just Yet

by MedNet Technologies @ MedNet Technologies

If you keep abreast of developments in the world of search and how it affects your practice, you’ve probably read about the increase in the use of smartphones when it comes to search. If you listen to all the hype you’re tempted to think that people searching for your practice and the procedures you provide...

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

What is Search Engine Optimization? - Definition & Information

What is Search Engine Optimization? - Definition & Information


Marketing Terms

Definition The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search. Information There is much confusion about [...]

What is Search Engine Optimization?

What is Search Engine Optimization?


CC Marketing Online

Have you ever wondered, "what is search engine optimization?" This post will provide you with the answer that you've been looking for.

Why Your Team Needs a Growth Manager

by Sherice Jacob @ The Kissmetrics Marketing Blog

Growth hackers…growth managers…growth marketers — startups these days are all about growth. But are these titles just different names for the same kind of job? And if you’re a startup, which type should you hire and why? This article will help shine some light on one of the hottest and most lucrative jobs in the […]

5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Some pig. Terrific. Radiant. Humble. In the classic E.B. White novel, Charlotte’s Web, these simple yet impactful words save a life and make another better. And for prolific writer, marketer and speaker Ann Handley, these words also make the title character the best content marketer in the world. “In just four [phrases] she had to [...]

The post 5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’ appeared first on Online Marketing Blog - TopRank®.

The New Real Estate Agent’s Guide to Licensing, Lead Generation, and More

by Elizabeth Christensen @ Real Estate Marketing Academy – Placester

After weeks and months of making pro/con lists and thinking about what you...

The post The New Real Estate Agent’s Guide to Licensing, Lead Generation, and More appeared first on Placester.

How to Master Analytics like Will Smith and Amazon

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Will Smith is not just a pretty face. Nor is he just a likeable, talented actor. He’s a businessman and a master marketer. The only Hollywood star that predictably gets over $20 million per flick. Even his movies that didn’t get good reviews, like Hancock and Suicide Squad, grossed over half a billion each worldwide. […]

Placester Partners with RE/MAX INTEGRA to Provide Websites to Associates Across North America

by @ Placester

At Placester, we’re fortunate to work with incredible partners like the National Association of REALTORS®, which has enabled us to reach a million-plus REALTORS® to offer exclusively discounted websites and marketing services through its REALTOR Benefits® Program. Today, I’m thrilled to...

The post Placester Partners with RE/MAX INTEGRA to Provide Websites to Associates Across North America appeared first on Placester.

How to Find Easy SEO Copywriting Opportunities

by Heather Lloyd-Martin @ SuccessWorks

Did you grow up hearing, “If it’s easy, there must be something wrong with it”?
Yeah. Me too.
Instead of looking for the easy way out, we often look for the most challenging, brutal way to do things. We work harder. We work longer hours. If we’re not suffering, we aren’t trying.
It’s all about the hustle.
Granted, this [...]

The post How to Find Easy SEO Copywriting Opportunities appeared first on SuccessWorks.

Meet Jaylah Cosby!

by Anne Riley @ Uptick Marketing

It’s one thing to have a marketing intern. It’s quite another thing to have a marketing intern as capable, funny, and stylish as Jaylah Cosby. Here at Uptick, we’re thrilled […]

What is Internet Marketing? - Search Engine Journal

What is Internet Marketing? - Search Engine Journal


Search Engine Journal

Regardless of the size, majority of businesses nowadays are practicing Internet marketing. That’s because it is the most inexpensive way for them to reach

4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom

by Ashley Zeckman @ Online Marketing Blog – TopRank®

The pressure is on! Content marketers are being expected to create more with less. And often, that means creating more content without adding additional team members. Unfortunately, the content copywriters are often the ones that bear the brunt of these situations which can be exhausting and cause content burnout. To help ease the pain, Workfront’s [...]

The post 4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom appeared first on Online Marketing Blog - TopRank®.

Google Just Axed Dynamic Search Results

by John Leo Weber @ Geek Powered Studios

Google announced that they have killed the dynamic version of their desktop search results known as “Instant Search.” Rolled out in 2010, Instant Search was a feature that would dynamically change the search results in Google as you typed, without the user needing to press “Enter”. For example, if you typed “taco” into the search bar…

The post Google Just Axed Dynamic Search Results appeared first on Geek Powered Studios.

5 Questions to Ask When Recruiting New Real Estate Agents to Your Brokerage

by Elizabeth Christensen @ Real Estate Marketing Academy – Placester

As a broker, you have specific goals and metrics you hope to achieve: from...

The post 5 Questions to Ask When Recruiting New Real Estate Agents to Your Brokerage appeared first on Placester.

If You’re Emailing Your Patients, the Question is When

by MedNet Technologies @ MedNet Technologies

Many of our MedNet | Advice Media clients use email marketing to their current and potential patients. While any communication with your patients is valuable, there are some things to consider when creating and sending your next email. First some facts about email marketing There are more statistics on email marketing than time to go...

Applying the Scientific Method to SEO

by Upasna @ Geek Powered Studios

The post Applying the Scientific Method to SEO appeared first on Geek Powered Studios.

52 Questions to Ask Your New Copywriting Client [Updated for 2017]

by Heather Lloyd-Martin @ SuccessWorks

Anyone who knows me knows that I tend to ask a lot of questions….
Why? Because that’s how I learn.
When you’re onboarding a new copywriting client — whether you work for yourself, or an agency — asking lots of question is the key to success.
Sure, that means that you’ll be spending an hour (or more) on [...]

The post 52 Questions to Ask Your New Copywriting Client [Updated for 2017] appeared first on SuccessWorks.

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

What is SEO? - Definition & Examples - Video & Lesson Transcript | Study.com

What is SEO? - Definition & Examples - Video & Lesson Transcript | Study.com


Study.com

Customers use search engines every day. Being visible to those customers is a key part of being successful online. This lesson defines search...

Funnel-Based PPC Account Strategy – An Overview

by Ryan Moothart @ The Portent Blog: Internet Marketing with a Twist of Lemon

Channel Contribution 101: You want your paid search account to drive value and make money. You want to use your paid search account to help reach new customers and grow your business. Unfortunately, it’s not as simple as whipping up a campaign, throwing in some keywords, and then watching the revenue come flooding in. You… Read More

The post Funnel-Based PPC Account Strategy – An Overview appeared first on Portent.

Using Google Analytics to Track Traffic to Your Website

by Carolina @ CC Marketing Online

Do you track traffic to your website? I’m often surprised by how little Google Analytics is used by the small business owners that I work with. Everyone recognizes the importance of marketing online, having a good website, blogging, and using social media. Yet using Google Analytics is often overlooked, even though it’s a critical part […]

The post Using Google Analytics to Track Traffic to Your Website appeared first on CC Marketing Online.

3 Reasons Your AdWords Traffic Is Not Qualified

by Today's Industry Insider @ The Kissmetrics Marketing Blog

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]

Structured Data News Round Up: October 28th, 2016

by Michael Halyk @ Hunch Manifest Inc

We’ve curated some of the big news surrounding structured data for the week to help you stay on top of changes and news: Google on what’s Important for 2017: Machine Learning, AMP & Structured Data Google’s Gary Illyes explains what technology Google’s search teams will be focused on in 2017....

The post Structured Data News Round Up: October 28th, 2016 appeared first on Hunch Manifest Inc.

Lawyers Should Stick to the Law and Not Try SEO

by Ben Mattice @ ShoeMoney

The law can be complicated and that's why lawyers specialize. But not in SEO, though they try to do it anyway. Here's why lawyers should outsource their SEO.

Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video

by Amy Higgins @ Online Marketing Blog – TopRank®

It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini. Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results [...]

The post Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video appeared first on Online Marketing Blog - TopRank®.

The Road to Recognition: Real Estate Branding Insights from Placester’s Seth Price

by Elizabeth Christensen @ Real Estate Marketing Academy – Placester

Want to not only put your agency on the proverbial map, but also achieve...

The post The Road to Recognition: Real Estate Branding Insights from Placester’s Seth Price appeared first on Placester.

SEO: The Beginner's Guide to Search Engine Optimization from Moz

SEO: The Beginner's Guide to Search Engine Optimization from Moz


Moz

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.

Link Building for Content Marketers: Interview with Debra Mastaler

by Heather Lloyd-Martin @ SuccessWorks

Around 16 years ago, I met Debra Mastaler, founder of Alliance-Link — and I was immediately impressed by her intelligence, knowledge and her no-nonsense advice. Debra is a trailblazing woman (in fact, she was one of the first women in SEO) who knows how to set smart, sustainable link marketing campaigns. If you have a chance to see [...]

The post Link Building for Content Marketers: Interview with Debra Mastaler appeared first on SuccessWorks.

What is search engine marketing (SEM)? definition and meaning

What is search engine marketing (SEM)? definition and meaning


BusinessDictionary.com

Definition of search engine marketing (SEM): Internet marketing method that focuses on purchasing ads which appear on the result pages of search engines such as Google. Many search engines offer ways for individuals or businesses to purchase ...

SEO Services Search Engine Optimization

SEO Services Search Engine Optimization


Snap Agency

Snap Agency's #1 at SEO. We develop custom campaigns that include targeting, technical markup, content marketing and more.

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

Placester Renews NAR Partnership with FREE Websites for REALTORS®

by Colin Ryan @ Placester

In 2014, Placester announced a landmark partnership with the National Association of REALTORS® based on a simple belief: that consumers are searching for homes on the web, and that real estate professionals need an online foundation to build relationships with those consumers. Three years later,...

The post Placester Renews NAR Partnership with FREE Websites for REALTORS® appeared first on Placester.

Why is your URL important for SEO?

by Casey Barnett @ SeeMe Media

Understanding the structure of domain names and URLs is a fundamental building block of SEO. Over the years, Google and Bing have come a long way in handling the challenges of a growing number of pages available for indexing. The basic rule of SEO URLs is to make it easy for the searching human and [...]

The post Why is your URL important for SEO? appeared first on SeeMe Media.

SEO Fallacies That Must Die: 2017 Edition

by Ian Lurie @ The Portent Blog: Internet Marketing with a Twist of Lemon

SEO folks are trend victims. Someone presents a new acronym, an idea, or a tool and we all pile on. Then we chase those nibbles of knowledge, good and bad alike, without thinking. And we land in deep pits lined with sharp, nasty sticks. These ideas must go: 1: TFIDF Score Predicts Rankings A higher… Read More

The post SEO Fallacies That Must Die: 2017 Edition appeared first on Portent.

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

How to Integrate SEO and Social Media Marketing

by Paul Shapiro @ Paul Shapiro's Search Wilderness

I’ve been busy blogging away over on Marketing Land about ways to integrate SEO and Social Media practices for mutual benefit. The first piece, How to Leverage Social Media for SEO: Link Building, covers the integrating SEO and Social Media via link building. Check it out to learn how Google+, Twitter, YouTube, and Facbook (via […]

The post How to Integrate SEO and Social Media Marketing appeared first on Search Wilderness.

5 Secrets to Selecting Highly-Effective SEO Keywords

5 Secrets to Selecting Highly-Effective SEO Keywords


Inc.com

How many keywords should you assign to each page on your website--and how should you pick them? An Inc. 500 CEO offers his advice on SEO.

SEO 101: Defining the long tail - Portent

SEO 101: Defining the long tail - Portent


Portent

In which I define "the long tail" in SEO, and why you should care about long tail keywords. It's fun! Check it out!!!

Digital Marketing Weekly Roundup – March 6, 2017

by Sean ORourke @ Marketing Terms

It's an action packed roundup this week. Updated early-bird discounts for conferences, seriously useful browser extensions, two deals I bought the moment I saw them, and unusually good podcast episodes. Enjoy! Conferences It's the beginning of the month, so [...]

The post Digital Marketing Weekly Roundup – March 6, 2017 appeared first on Marketing Terms.

How to optimize images for SEO

by Casey Barnett @ SeeMe Media

If content is king to a blog, images are the queen. Without images your page just doesn't pop, it looks unfinished and downright boring. Images bring your written content to life to your site's visitors and provide visual breaks for your readers. I think we all can agree that images matter on the Internet today. [...]

The post How to optimize images for SEO appeared first on SeeMe Media.

SEO Defined in 60 Seconds [Animated Video] - Copyblogger

SEO Defined in 60 Seconds [Animated Video] - Copyblogger


Copyblogger

Watch the animated video for the term "SEO" from our Content Marketing Glossary that helps you master content marketing terms.

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

SEO

SEO


Définitions marketing

SEO est l'acronyme de Search Engine Optimization et peut être défini comme l'art de positionner un site, une page web ou une application dans les premiers ré

Structured Data News Round Up: October 13th, 2016

by Michael Halyk @ Hunch Manifest Inc

We’ve curated some of the big news surrounding structured data for the week to help you stay on top of changes and news: Google May One Day Count Unlinked Citations for Search Rankings Currently, Google does not count unlinked citations (mentions without a hyperlink) for rankings, but uses them for...

The post Structured Data News Round Up: October 13th, 2016 appeared first on Hunch Manifest Inc.

Can I use blackhat article spinning (spintax) for whitehat purposes?

by Patrick Coombe @ Paul Shapiro's Search Wilderness

Whilst chatting in our office last week, reminiscing of ye old SEO tactics such as article spinning, automated backlink tools, etc, we started talking about article spinning and how it might have some legitimate value in certain use cases. But first, let’s just one thing straight: In no way do I / we condone the […]

The post Can I use blackhat article spinning (spintax) for whitehat purposes? appeared first on Search Wilderness.

Create Your Editorial Calendar in 3 Easy Steps

by Carolina @ CC Marketing Online

When I started blogging, I remember sitting nervously staring at a blank screen. How was I supposed to come up with a good blog post that would drive traffic, engage visitors, and get them to convert on the website? It’s a tall order for any blogger, yet that’s exactly what our blog posts are supposed […]

The post Create Your Editorial Calendar in 3 Easy Steps appeared first on CC Marketing Online.

What Is SEO Copywriting and Why Is It Important?

What Is SEO Copywriting and Why Is It Important?


SuccessWorks

Wondering what SEO copywriting is -- and if it's really important for your site? Check out this short video + transcript that answers your questions!

3 Ways SEO Can Ruin Content

by Heather Lloyd-Martin @ SuccessWorks

Do you think keyphrase usage destroys well-written content?
Well, you’re right. Up to a point.
Way back in 2011, Lee Odden wrote “Content Strategy and the Dirty Lie About SEO.” At the end of the post, he posed the question – the question that’s been debated ever since “writing for search engines” started:
Do you think SEO ruins content?
My [...]

The post 3 Ways SEO Can Ruin Content appeared first on SuccessWorks.

Structured Data News Round Up: November 10th, 2016

by Michael Halyk @ Hunch Manifest Inc

We’ve curated some of the big news surrounding structured data for the week to help you stay on top of changes and news: Google Continues to Optimize Search Results With Structured Data in Mind Google has removed their Notable Online feature from the search results. Previously, users could click on this...

The post Structured Data News Round Up: November 10th, 2016 appeared first on Hunch Manifest Inc.

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom

by Ashley Zeckman @ Online Marketing Blog – TopRank®

The pressure is on! Content marketers are being expected to create more with less. And often, that means creating more content without adding additional team members. Unfortunately, the content copywriters are often the ones that bear the brunt of these situations which can be exhausting and cause content burnout. To help ease the pain, Workfront’s [...]

The post 4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom appeared first on Online Marketing Blog - TopRank®.

Don’t Ignore Small and Local Influencers

by Snap Agency @ Snap Agency

When local businesses think about using influencers to market and grow their business they often believe that they don’t have the budget to work with them. While this is the...

The Do’s and Don’ts of Influencer Marketing

by Ben Mattice @ ShoeMoney

“With great power comes great responsibility” is probably one of the most misused quotes in the English language. And I’m about to totally abuse it right here. Are you popular? Even marginally so? Do you have connections? Know some of the most influential and awesome bloggers and social media elites in the world? Then you’ve got the power! And I’m going to hold you accountable for that power. Because there is no excuse as to why you’re not making money off your power. But if I’m preaching to the choir here or the future choir, then I say keep reading. I’m

The Definition of SEO

The Definition of SEO


Samuel Scott

A decade ago, "SEO" was getting a website to rank highly in Google. I would fire or never hire anyone who gives that answer today.

Getting Started with Automated Email Marketing

by Sherice Jacob @ The Kissmetrics Marketing Blog

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it […]

Introducing Our First Association Partner: Mid Carolina Regional Association of Realtors

by @ Placester

At Placester, we’re committed to building better marketing solutions not just for agents and brokers, but also for real estate organizations of all kinds. That’s why we’re partnering with real estate associations around the country to power their websites and listings search experiences. Today...

The post Introducing Our First Association Partner: Mid Carolina Regional Association of Realtors appeared first on Placester.

How Attorneys In Texas Grow Their Law Firms

by Gary Musler @ Internet Marketing for Attorneys – Big Mouth Marketing

After 1.4 million leads, 100,000 ad campaigns, and 5,000 marketing tests, I’ve seen a fair few law firms grow pretty large. And one state stands out in particular. Texas! Why? Well, one thing I have noticed is that attorneys from Texas tend to be more entrepreneurial than the rest. Maybe it is because you are […]

The post How Attorneys In Texas Grow Their Law Firms appeared first on Internet Marketing for Attorneys - Big Mouth Marketing.

Using Facial Recognition Technology to Segment Your Email List

by Paul Shapiro @ Paul Shapiro's Search Wilderness

My email list is… 75.57% Male 24.43% Female 15.27% Ages 16-20 37.40% Ages 21-30 31.30% Ages 31-40 9.16% Ages 41-50 5.34% Ages 51-60 1.53% Ages 61+ I determined this using a picture of your face. Let me explain… I confess, I’m a nerd and I love myself a good API. This post is very nerdy […]

The post Using Facial Recognition Technology to Segment Your Email List appeared first on Search Wilderness.

What Is SEM? Does SEM Include SEO?

What Is SEM? Does SEM Include SEO?


Bruce Clay, Inc. Blog

Google and digital marketing leaders define SEM as exclusively paid search. The history of the term's 2001 coining and evolving use tells a richer story.

Geek Powered Presenting at Designing for Digital Conference 2017

by Upasna @ Geek Powered Studios

04/04/17 Update: The full slideshow from our D4D17 Presentation can be found here. Geek Powered Studios will be presenting at this year’s Designing for Digital Conference, here in Austin, TX. Our Director of Digital Marketing, John Leo Weber, and Digital Marketing Manager, Upasna Gautam, will be presenting a session on mobile-first UX and design. Designing…

The post Geek Powered Presenting at Designing for Digital Conference 2017 appeared first on Geek Powered Studios.

Give Influencer Content Programs a Promotional Edge with Digital Advertising

by Steve Slater @ Online Marketing Blog – TopRank®

It happens almost every single time. I’m finally settling in to stream a few episodes before I go to bed for the day. I fire up the old Netflix machine and there it is… options… lots of them. There are shows I’ve seen before that I might want to watch again. Genres that I’m interested [...]

The post Give Influencer Content Programs a Promotional Edge with Digital Advertising appeared first on Online Marketing Blog - TopRank®.

About Local SEO | How Can Local SEO Services Help Your Business?

About Local SEO | How Can Local SEO Services Help Your Business?


BrightLocal

Learn all about Local SEO in this quick guide. What is local search optimization & how can it help your business gain more visibility online?

What is Search Engine Optimization?

by Carolina @ CC Marketing Online

SEO refers to search engine optimization, which is the practice of optimizing website content for search engines. Basically, it means implementing certain techniques that will make it easier for search engines to understand what your site is about so that they can show it in the results when someone searches for a particular word or […]

The post What is Search Engine Optimization? appeared first on CC Marketing Online.

Why is Keyword Research So Important?

by Casey Barnett @ SeeMe Media

You've just received a bid for getting help with your SEO, and on the bid, you see something like "Keyword Research" or "Keyword Analysis". In your mind, you are thinking, "I know what my keywords are. Why do we need to more keyword research, and why do we need to do it every month?" [...]

The post Why is Keyword Research So Important? appeared first on SeeMe Media.

Structured Data News Round Up: September 23rd, 2016

by Michael Halyk @ Hunch Manifest Inc

We’ve curated some of the big news surrounding structured data for the week to help you stay on top of changes and news: Google Showing Flights & Hotel Costs For Vacation Searches When you do a search for vacations such as “Caribbean vacation”, Google will show flights and popular vacation...

The post Structured Data News Round Up: September 23rd, 2016 appeared first on Hunch Manifest Inc.

Placester’s 2018 Real Estate Marketing Strategy Survey

by Matthew Bushery @ Real Estate Marketing Academy – Placester

As all experienced and successful real estate agents understand, you can never...

The post Placester’s 2018 Real Estate Marketing Strategy Survey appeared first on Placester.

Google Launches Another Mobile-Friendly Update

by Meghan Pendley @ AudiologyDesign

Today, Google announced another search algorithm update that favors mobile-friendly websites. According to Google, this will “increase the effect of the [mobile-friendly] ranking signal.” Our records indicate that your website...

The post Google Launches Another Mobile-Friendly Update appeared first on AudiologyDesign.

How to Do Customer Engagement If You’re In a Unique Niche

by Today's Industry Insider @ The Kissmetrics Marketing Blog

I once worked with a business that specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your […]

National Real Estate Statistics: 2015 Housing Market Update for September

by @ Placester

While the primary real estate statistics you should monitor each month pertain...

The post National Real Estate Statistics: 2015 Housing Market Update for September appeared first on Placester.

Placester Renews NAR Partnership with FREE Websites for REALTORS®

by Colin Ryan @ Placester

In 2014, Placester announced a landmark partnership with the National Association of REALTORS® based on a simple belief: that consumers are searching for homes on the web, and that real estate professionals need an online foundation to build relationships with those consumers. Three years later,...

The post Placester Renews NAR Partnership with FREE Websites for REALTORS® appeared first on Placester.

Digital Marketing Weekly Roundup – February 27, 2017

by Sean ORourke @ Marketing Terms

It's finally here! Digital Marketing Tools - The Ultimate Reference If you like the conference calendar, you'll love this. The goal here is to find the ideal blend of completeness and usability. Currently, this means [...]

The post Digital Marketing Weekly Roundup – February 27, 2017 appeared first on Marketing Terms.

20 Fantastic Real Estate Podcasts You Need to Listen to Today

by @ Placester

Podcasting is no longer a fringe marketing tactic. In fact, look at the real...

The post 20 Fantastic Real Estate Podcasts You Need to Listen to Today appeared first on Placester.

40 Royalty-Free Stock Photo Resources for Your Real Estate Website

by @ Placester

Finding royalty-free stock photos for your real estate website used to be an...

The post 40 Royalty-Free Stock Photo Resources for Your Real Estate Website appeared first on Placester.

Structured Data News Round Up: October 20th, 2016

by Michael Halyk @ Hunch Manifest Inc

We’ve curated some of the big news surrounding structured data for the week to help you stay on top of changes and news: Google Will Soon be Splitting their Search Index into Desktop and Mobile Versions Now, there will be two distinct indexes depending on whether you search from Google’s...

The post Structured Data News Round Up: October 20th, 2016 appeared first on Hunch Manifest Inc.

Give Influencer Content Programs a Promotional Edge with Digital Advertising

by Steve Slater @ Online Marketing Blog – TopRank®

It happens almost every single time. I’m finally settling in to stream a few episodes before I go to bed for the day. I fire up the old Netflix machine and there it is… options… lots of them. There are shows I’ve seen before that I might want to watch again. Genres that I’m interested [...]

The post Give Influencer Content Programs a Promotional Edge with Digital Advertising appeared first on Online Marketing Blog - TopRank®.

How Are The Top 3 DUI Lawyers Getting New Clients Every Day?

by Gary Musler @ Internet Marketing for Attorneys – Big Mouth Marketing

What I am about to reveal is sensitive marketing information from some of the top advertisers in the DUI space. If you are easily offended or a sensitive attorney then close this page down right now. You won’t like what you’re about to find out. Not because there is anything shady about it. You will […]

The post How Are The Top 3 DUI Lawyers Getting New Clients Every Day? appeared first on Internet Marketing for Attorneys - Big Mouth Marketing.

Danny Sullivan, You Changed My Life. Thank you.

by Heather Lloyd-Martin @ SuccessWorks

Last week, I read the news that Danny Sullivan is shifting away from his role as Chief Content Officer of Third Door Media, and is taking an advisory role.
I was shocked.
Sure, Danny isn’t the first “first generation” search marketer to step away from the industry (I believe my first business partner, Jill Whalen, was the first.) [...]

The post Danny Sullivan, You Changed My Life. Thank you. appeared first on SuccessWorks.

Placester Announces Single Property Sites so Real Estate Professionals Can Grow Business and Stand Out From the Crowd

by @ Placester

Boston MA — May 14, 2015 – Placester, the real estate marketing platform, today announced the launch of Single Property Sites, website designs built specifically for promoting individual listings. With Single Property Sites, real estate professionals can easily set up and publish...

The post Placester Announces Single Property Sites so Real Estate Professionals Can Grow Business and Stand Out From the Crowd appeared first on Placester.

What is a Sitemap and Why Do I Need One?

by Carolina @ CC Marketing Online

“It’s like deja vu all over again.” ~Yogi Berra When working with small business websites, I find common issues coming up again and again, just as in Yogi Berra’s famous quote.  One of the most common – and easily fixable – problems that I see is that they often don’t have a Sitemap. What is […]

The post What is a Sitemap and Why Do I Need One? appeared first on CC Marketing Online.

What To Do When Legal Clients Can’t Afford Your Fees

by Gary Musler @ Internet Marketing for Attorneys – Big Mouth Marketing

“He just can’t afford it, so I am going to have extend terms again”. As an attorney, how many times have you thought that? Too many, right? How many times have you seen business walk out of the door simply because someone can’t find the money to pay you? And you simply have to put […]

The post What To Do When Legal Clients Can’t Afford Your Fees appeared first on Internet Marketing for Attorneys - Big Mouth Marketing.

The Guide to Generating Real Estate Leads with Custom Lead Capture Forms and Pages

by Matthew Bushery @ Real Estate Marketing Academy – Placester

Generating real estate leads online isn’t just the premier way to earn new...

The post The Guide to Generating Real Estate Leads with Custom Lead Capture Forms and Pages appeared first on Placester.

Learn SEO Content Writing for Under $100 (for a Limited Time)

by Heather Lloyd-Martin @ SuccessWorks

Do you want to dip your toes into the SEO writing waters, and you need a low-cost course to teach you the basics?
Are you tired of trying to learn everything yourself, and you’d love a webinar series with live Q & A and a place to ask questions?
Are you confused by conflicting SEO writing “rules,”and you’re wondering if you’re [...]

The post Learn SEO Content Writing for Under $100 (for a Limited Time) appeared first on SuccessWorks.

Back to the Future: 5 Marketing Predictions That Were Right on the Money

by Anne Leuman @ Online Marketing Blog – TopRank®

Great Scott! The TopRank Marketing blog has been around since 2003, way back when content marketing and blogging were relatively new to the business world. We are proud of the fact that we were early adopters of the blogging trend—one of today’s leading content marketing strategies for improving brand visibility and engagement. Trends and predictions [...]

The post Back to the Future: 5 Marketing Predictions That Were Right on the Money appeared first on Online Marketing Blog - TopRank®.

How to Start a Blog for Your Small Business

by Carolina @ CC Marketing Online

Are you wondering how to start a blog for your business? This is something that can seem daunting, but it doesn’t have to be. As with anything else, blogging is something that gets easier with practice. In my experience, when it comes to blogging, there are two things to keep in mind: Implementation considerations Mental […]

The post How to Start a Blog for Your Small Business appeared first on CC Marketing Online.

The 2014 Mid-Year Digital Traffic Report

by Shahzad Abbas @ Define Media Group

With 2014 now more than halfway done, we wanted to provide an update on the major search and social trends we’re seeing across our network. In many ways, the data in this post is an update to our “Hey Buzzfeed, […]

Don’t Let Your Business Fail Because You Forgot SEO

by Ben Mattice @ ShoeMoney

You're busy and marketing is hard. But without it, you won't have customers. So, you'll be less busy. And broke. Here's why you need SEO and how to do it.

Our Top 11 Content Marketing Takeaways from #CMWorld 2017

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo. Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, the four-day event was exciting [...]

The post Our Top 11 Content Marketing Takeaways from #CMWorld 2017 appeared first on Online Marketing Blog - TopRank®.

Attorney Riches: The Counterintuitive Habits Of The Top Attorneys In America

by Gary Musler @ Internet Marketing for Attorneys – Big Mouth Marketing

There are two attorneys from Colorado. Both went to the same law school at the University of Colorado Boulder. They had similar backgrounds and a lot of people would mistake them for brothers. As far as people could judge, their prospects out in the world were equally good. One of them amassed a fortune and […]

The post Attorney Riches: The Counterintuitive Habits Of The Top Attorneys In America appeared first on Internet Marketing for Attorneys - Big Mouth Marketing.

Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations

by Joshua Nite @ Online Marketing Blog – TopRank®

Does anyone look forward to getting on an airplane anymore? Sure, you may be excited about where you’re going or what you plan to do when you get there. But anyone happily anticipating the screening, boarding, and flying part—well, I’ll have whatever vitamin supplement they’re on. If you’re headed to Content Marketing World, odds are [...]

The post Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations appeared first on Online Marketing Blog - TopRank®.

5 Internet Marketers and Entrepreneurs to Follow on Facebook

by zacjohnson @ ShoeMoney

With over 2 billion active users, Facebook has completely changed the way communication and business happens in the world today. It’s funny to think about how at one time Facebook was just for college students and you needed a college email address just to sign up. My how things have changed! Now Facebook is one of the most powerful businesses in the world today and generates billions of dollars just through ad serving on the social network. At the same time, Facebook is helping small business, brands, and individuals grow their online following through the use of Fan Pages and

SEO (Search Engine Optimization)

SEO (Search Engine Optimization)


Investopedia

SEO (Search Engine Optimization) aims to draw the greatest amount of traffic possible to a website by bringing it to the top of a search engine's results.

Structured Data News Round Up: November 3rd, 2016

by Michael Halyk @ Hunch Manifest Inc

We’ve curated some of the big news surrounding structured data for the week to help you stay on top of changes and news: Scientific Study on Improving Schema.org Skills in the Developer Community Martin Hepp, a structured data researcher from Munich, Germany is looking for participants in a scientific study...

The post Structured Data News Round Up: November 3rd, 2016 appeared first on Hunch Manifest Inc.

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

3 Top Personal Injury Law Firms Reveal How They Advertise Online To Get Fresh Leads Every Single Day

by Gary Musler @ Internet Marketing for Attorneys – Big Mouth Marketing

“That can’t be possible…” He looked at me in disbelief. “That just can’t be possible. Is this even legal?” He repeated. I had a pit in my stomach. I was nervous and sweating. Surely what I was staring at was somehow ‘wrong’. And by the look of it my right hand man, Dave Macadams, was […]

The post 3 Top Personal Injury Law Firms Reveal How They Advertise Online To Get Fresh Leads Every Single Day appeared first on Internet Marketing for Attorneys - Big Mouth Marketing.

H1 and H2 – Understanding Proper use of Headers

by Casey Barnett @ SeeMe Media

Content creators are always looking for better ways to provide content to their readers, but have you ever thought of search engines as one of your readers? If you are now doing so, that is great! Search engines are your most important readers, so making content that is easy for them to read is paramount. [...]

The post H1 and H2 – Understanding Proper use of Headers appeared first on SeeMe Media.

Overcoming Marketing Challenges: 3 Steps to Focusing Your Efforts

by Carolina @ CC Marketing Online

If you’re not running into any marketing challenges, you can skip this post. However, if you find yourself struggling to market your business, you might find this information helpful. Based on my own experience and that of my clients, I’ve noticed that the two biggest challenges to marketing online for small businesses are: 1) focusing […]

The post Overcoming Marketing Challenges: 3 Steps to Focusing Your Efforts appeared first on CC Marketing Online.

Automatically Download Google Search Analytics Data Every Month [Updated for New API]

by Paul Shapiro @ Paul Shapiro's Search Wilderness

Google Webmaster Tools (recently renamed Google Search Console) is a treasure trove of data, especially useful keyword information. Unfortunately, it isn’t stored for a long enough period to be useful for any trending. If you want to get more use out of Google Webmaster Tools data, it is necessary to store it in a database, […]

The post Automatically Download Google Search Analytics Data Every Month [Updated for New API] appeared first on Search Wilderness.

Get More (High Quality) Twitter Followers by Stalking Influencers

by Paul Shapiro @ Paul Shapiro's Search Wilderness

Here’s a simple tactic to explode your Twitter following, with HIGH-quality followers, all without resorting to nasty follow-back or auto-favoriting… 1) Identify Influencers Within Your Niche You may already be well acquainted with the big-shots in your industry. If you are, jot down their Twitter usernames somewhere. If you don’t already know your industry, you […]

The post Get More (High Quality) Twitter Followers by Stalking Influencers appeared first on Search Wilderness.

Analysis of Link Building Outreach: What Signals Success?

by Devin Boudreaux @ Paul Shapiro's Search Wilderness

Many marketers and SEOs cringe at the thought of link building due to how monotonous and labor intensive it can be. Not me though. Since it can be much harder and not everyone has the patience for it, it’s an excellent opportunity that some of us can capitalize on. I understand that some people still […]

The post Analysis of Link Building Outreach: What Signals Success? appeared first on Search Wilderness.

What is Off-Site SEO? | AudiologyDesign

What is Off-Site SEO? | AudiologyDesign


AudiologyDesign

Many business owners aspiring for high search engine placement fail to realize that the most important aspects of optimizing their website actually takes place off site. I know this may...

Real Estate Marketing Defined: Targeted Facebook Advertising

by Matthew Bushery @ Real Estate Marketing Academy – Placester

Agents who thrive with real estate Facebook advertising didn’t always. It...

The post Real Estate Marketing Defined: Targeted Facebook Advertising appeared first on Placester.

What is Search Engine Marketing (SEM)? - Definition from Techopedia

What is Search Engine Marketing (SEM)? - Definition from Techopedia


Techopedia.com

Search Engine Marketing SEM Definition - Search Engine Marketing (SEM) is a process by whi

The Facebook and Google Duopoly

by Shahzad Abbas @ Define Media Group

It’s common knowledge that Google has a monopolistic hold on search traffic. comScore’s widely cited numbers place Google’s search market share at 67%, followed by Bing at 19% and Yahoo at 10%. But based on our internal data, comScore significantly […]

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

Content-First SEO

by Augustin Kendall @ The Portent Blog: Internet Marketing with a Twist of Lemon

I’ve been finding myself saying, “You don’t rank for keywords, you rank for content,” a lot lately. Imagine this. You’re trying to turn a quaint town on the shore (East or West—pick your coast of choice) into a vacation destination. You’ve developed a brand for the location that you’re promoting in all the right travel… Read More

The post Content-First SEO appeared first on Portent.

What is SEO?

What is SEO?


Moz

SEO is a digital marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses technical and creative elements.

What is Search Engine Optimization?

What is Search Engine Optimization?


The Balance

What is Search Engine Optimization? Here's a broad SEO definition and some advice for small business owners.

Download Search Console URL Parameters Painlessly with This Handy Bookmarklet

by Dave Sottimano @ Define Media Group

The URL parameter configuration tool in the Google Search Console is an SEO’s dream; it picks up the deepest parameters that many crawlers fail to find.  It’s a list of opportunities to close up duplicate content caused by parameters, but […]

Does JVZoo have any real competitors?

by Jeremy Schoemaker @ ShoeMoney

One day at a conference, around 2010ish,  a computer science professor came up to me and said he wanted to build the next Clickbank. I jokingly said, “Yea, and I want to build the next Amazon.”  Well he built JVZoo.. so… There has been many competitors pop up time to time.  Most of which are already gone. The huge Warrior forum has been around forever and implemented a marketplace to buy and sell digital products.  You would think given all the traffic of the forum they would be the most significant competitor. The newest kid on the block – PayKickstart

Digital Marketing Weekly Roundup – March 20, 2017

by Sean ORourke @ Marketing Terms

MarketingTerms.com Getting ready for a slew of new posts, but first Getting Ready for Napa Summit 🍷 Also, no roundups the next few weeks while travelling and re-thinking the format. Conferences For those attending or considering Napa [...]

The post Digital Marketing Weekly Roundup – March 20, 2017 appeared first on Marketing Terms.

SEO 101 – Mobilizing the Public 2017

by Shannon Walsh @ The Portent Blog: Internet Marketing with a Twist of Lemon

Slide Deck and Resources Slides from my presentation at Feeding America’s Mobilizing the Public Conference plus helpful tools, additional resources and free ebooks! SEO 101: Finding Yourself – Mobilizing the Public 2017 from Portent Tools Portent SEO Page Review Plugin A helpful tool for reviewing title tags, meta descriptions and other on page HTML elements.… Read More

The post SEO 101 – Mobilizing the Public 2017 appeared first on Portent.

iOS 7 Released: Dark Google Changes for the SEO & Analytics Communities

by Shahzad Abbas @ Define Media Group

When Apple’s new iOS 7 operating system was released on September 18, 2013 its adoption was unprecedented.  Apple claimed it was “the fastest upgrade in software history” with 200 million devices running iOS 7 only 3 days after launch. The […]

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)


Hobo

Updated: SEO for Beginners 2016. A guide to search engine optimisation for Google in the UK and aimed at beginners.

SEO basics: What is content marketing? • Yoast

SEO basics: What is content marketing? • Yoast


Yoast

Content marketing contains all marketing strategies that focus sharing information. It is an important aspect of an SEO strategy.

Search Engine Optimization (SEO) — Definition — TrackMaven

Search Engine Optimization (SEO) — Definition — TrackMaven


TrackMaven | Marketing Analytics Software

Search engine optimization (SEO) is the process in which a marketer tries to gain visibility about their brand on a search engine's results page.

About - Contact - Privacy Policy - Terms of Service