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10 [Advanced and Actionable] SEO Tips For Ecommerce Growth

by Giles Thomas @ AcquireConvert

1. Do Versus Posts for Your Blog Versus posts on your blog are a great way to get free traffic to your blog on your ecommerce site.  These types of posts have moderate purchase intention so can lead to so genuine sales.  Often these haven’t been optimised well for so you can easily rank 1 […]

The post 10 [Advanced and Actionable] SEO Tips For Ecommerce Growth appeared first on AcquireConvert.

How to optimize your crawl budget?

by Sarah @ OnCrawl : Onsite SEO monitoring tool

In May, we held a webinar in French on Google’s crawl budget. For his second webinar with OnCrawl, Erlé Alberton, ex head of SEO for Orange & Sosh ( a French Internet provider) and now Customer Success Manager for OnCrawl introduces the crawl budget concept, best practices to optimize it, what to avoid, etc. Practical examples will illustrate this concept that was recently confirmed by Google’s team.

What Google says about crawl budget

Mid-January, Google posted an article on their blog stating: “we don’t have a single term that would describe everything that “crawl budget” stands for externally. ” In other words [...]

The post How to optimize your crawl budget? appeared first on OnCrawl : Onsite SEO monitoring tool.

10 [Advanced and Actionable] SEO Tips For Ecommerce Growth - AcquireConvert

10 [Advanced and Actionable] SEO Tips For Ecommerce Growth - AcquireConvert


AcquireConvert

In this post you'll find 10 little known advanced and actionable SEO tips for your ecommerce store. No fluff or commonly found advise here.

AMP SEO and Analytics – Learn from our real-life experience

by Canonicalized @ Canonicalized

On August 31st, Google announced the removal of "mobile-friendly" tags from search results.

Since then, they have been pushing AMP aggressively.

Read about our experience with it, SEO benefits and how to track them in Google Analytics & Search Console.

The post AMP SEO and Analytics – Learn from our real-life experience appeared first on Canonicalized.

Does Having a Responsive Mobile Website Affect Your SEO?

by Arsen Rabinovich @ LosAngelesSEO.org

Gone are the days when mobile devices were simple, wireless phones that were only used to make calls. Today’s smartphones are nothing less than hand-held computers that perform an ever-increasing range of tasks, from playing music to family calendars, from gaming devices to photo studios and Internet browsers. As business owner, you already know the […]

The post Does Having a Responsive Mobile Website Affect Your SEO? appeared first on LosAngelesSEO.org.

A Guide for Small Business to Deploy Local SEO Strategies

by Cameron Francis @ eTraffic Web Marketing

Local SEO is an increasingly competitive space for small-medium business (SMB) owners. Extensive localisation of businesses is prompting SMB owners to identify and implement new methods to beat the competition. Usually, the local SEO strategies fall under three primary segments: Optimising the business website and its contents Improving the local business citations Continuously working on … Continue reading A Guide for Small Business to Deploy Local SEO Strategies

The post A Guide for Small Business to Deploy Local SEO Strategies appeared first on eTraffic Web Marketing.

Block Ecommerce-seo.org Google Analytics Referral Spam - Virus Removal

Block Ecommerce-seo.org Google Analytics Referral Spam - Virus Removal


Virus Removal

The Ecommerce-seo.org referral spam in Google Analytics is a new breed of problem. This page is dedicated to eradicating it from your GA statistics.

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Check out our SEO, Web Design & Development Portfolio to witness how we improved rankings, visibility, traffic & conversions & develop user interactive sites at competitive prices.

Holiday marketing trends & ideas to improve your social media game in 2017

by Julia Gifford @ Blog – Printful

Social media marketing has always been a tricky game to play since the rules keep changing. One thing we have always known, however, is that it’s a game that we ecommerce entrepreneurs need to be playing. Here’s a look at the biggest digital marketing trends you should be paying attention to during the 2017 holiday […]

The post Holiday marketing trends & ideas to improve your social media game in 2017 appeared first on Blog - Printful.

AngularJS SEO: Make Your Angular Site Indexable

by Geoff @ Geoff Kenyon

The post AngularJS SEO: Make Your Angular Site Indexable appeared first on Geoff Kenyon.

SEO: Making Recommendations on Mockups

by Jill Kocher @ Practical Ecommerce

Mockups are a key part of creating new marketing campaigns and redesigning entire websites. As partners in the process of producing those new experiences, search-engine-optimization professionals should offer feedback at ...

6 Proven SEO Strategies for E-commerce Websites

6 Proven SEO Strategies for E-commerce Websites


PAYMILL Blog

Want more traffic from search engines? Here are 6 SEO strategies to help drive more organic visitors to your e-commerce website.

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Leading web development company India specialized in Ecommerce web development having more than 6+ years of experience. Being a web development agency we always look for providing value for money to our happy clients.

Multiregional Tracking in Unamo SEO

by Adam Coombs @ Unamo Blog

With Multiregional Keyword Tracking you’ll be able to track keywords in multiple regions in your Unamo SEO campaign. ​ Multiregional tracking only applies to Google; however, with a variety of local search engines in various countries, you can check the success of your keywords in one region against their success in another. By doing this, […]

Blogging for merchants: attract visitors to your eCommerce site

by Andreja Cicak @ Inchoo

Every store owner knows how important blogging is for his eCommerce. It’s a perfect opportunity to attract a broader audience that might not have a clear buying intent at the moment, but that will certainly come back to you after learning something useful from your blog. However, if your articles are low quality, non-informative and...

The post Blogging for merchants: attract visitors to your eCommerce site appeared first on Inchoo.

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Top SEO services from best SEO Company in India for inexpensive but best services. Contact one of the top SEO Companies in Delhi, India for improved rankings & positive ROI.

TOP 9 SEO Tips for Ecommerce Websites

TOP 9 SEO Tips for Ecommerce Websites


OnCrawl : Onsite SEO monitoring tool

If you are selling products online, your website needs to be easily found by your customers or prospects. This means appearing in the first positions of Google' SERPs. It would be a real disaster t...

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Expert Digital Marketing Team Team, SEO Team, SEO professionals, SEO consultant

Who are the Stakeholders of a Link Building Campaign?

by Sam Roshan @ eTraffic Web Marketing

Link building is a core functionality of online businesses. An online business often hires a link expert or a branding agency to infuse SEO value into their online reputation. However, often we find a single person operating a link building campaign. Is that a positive way of building links? We will explain the various stakeholders … Continue reading Who are the Stakeholders of a Link Building Campaign?

The post Who are the Stakeholders of a Link Building Campaign? appeared first on eTraffic Web Marketing.

Top 5 Competitive Analysis Tools Every SEO Company Should Use

by Asif Khan @ EZ Rankings

No matter what industry one is in conducting business calls for competition and with competition coming competitors.  One must keep a track on these opponents for beating any competition. The marketing move has to be spied upon. The spying regarding business online comes with tracking the opponent website’s social mentions, content, emails, search rankings and everything that is done by them for boosting the business. This is because what may be helping them might just help you too. Here are is a list of the five tools for analyzing competition that every company should be using. SEMrush A Best SEO Company will always recommend this instrument as it has the maximum votes and has been rated as the best tools […]

The Most Important Ecommerce Trends to Look Out for in 2016

by Freddie Chatt @ EcomHacker

The post The Most Important Ecommerce Trends to Look Out for in 2016 appeared first on EcomHacker.

Should Your Brand Focus Primarily on SEO or Social Media? Learn the Pros and Cons of Each

by Brian Honigman @ Digital Current

Considering SEO or social media for your business? Discover the pros and cons of each to determine what will work best for you. It’s clear SEO and social media are beneficial for similar and distinct reasons, but most brand teams don’t have the capabilities to be active on every medium in a significant way. With […]

The post Should Your Brand Focus Primarily on SEO or Social Media? Learn the Pros and Cons of Each appeared first on Digital Current.

How to Reduce Cart Abandonment

by Snap Agency @ Snap Agency

If you’re not tracking all of the metrics possible on your eCommerce store, you need to start right away. It’s impossible to make any strategic changes to your website if...

Ecommerce Website Architecture and SEO – Part 2

by Traian @ eCOMMERCE SEO BOOK

This is the second part of the site architecture for ecommerce series. I recommend reading part one first. The concept of flat architecture In good, flat architecture, deep pages (pages at the lower levels of the website hierarchy—usually the product detail pages) are accessible to users and search engine bots within a balanced number of clicks (not too many, but also not too few). The opposite of flat architecture is the so-called deep architecture[i], which looks like this: Let’s use math to illustrate the concept behind flat architecture: At level 0 (home page), you link to 100 category pages; 100^1 = 100 pages linked. At each page in level 1 (category), you link to 100 subcategory pages; 100^2 = 10,000 subcategory URLs. At each page in level 2 (subcategory), you link to 100 product pages; 100^3 = one million product page URLs. So in three “clicks”, search engines can (theoretically) crawl a million pages. Note: The 100 links-per-page limit was used as an example only. In real life it can be more or less than that, depending on your website authority. Let’s look at the scenario of a direct visit to your home page. To reach a product—e.g., MyChelle Minerals Eye Shimmer Champagne—a user will perform: First click on Cosmetics category page. Second click on Eye subcategory page. Third click on MyChelle Minerals Eye Shimmer Champagne product details page link. If no external links point directly to this product page, search engines will find the product URL in a similar way to users, crawling from an entry page (search engines enter your website through multiple URLs, not only the home page) to the product details page (given that the entry page links to the product page). In our scenario it took only three clicks, but if the website is structured on a deep IA it will take users and search engines more clicks. How and why did SEOs adopt flat architecture? The concept of flat website architecture seems to have its roots in web design. The three-click rule started becoming a “best practice” circa 2000. But when usability experts tested this rule, they found it was not necessarily good. As a matter of fact: “Users’ ability to find products on an ecommerce website increased by 600 percent after the design was changed so that products were four clicks from the homepage instead of three” (p. 322).[ii] Then SEOs jumped in, thinking that if the rule was good for users, then it should be good for SEO as well. SEOs found a way to funnel more PageRank to deeper levels and optimize crawling by providing better paths for search engines. Initially the goal was to avoid pages ending up in the supplemental index because of their very low PageRank.[iii] Here are a few important pointers about flat architecture: Unless you sell a limited number of products (e.g., just 10 diet supplement pills) or have a very limited number of pages on the site, do not flatten to the extreme. This means don’t link from the home page to hundreds of product detail pages, just to build a flat architecture. Flat architecture is about the distance between pages in terms of clicks, not about the number of directories in the URL. For example, you can link from the home page directly to a subcategory URL at the fourth level of the hierarchy (e.g. com/Home-Garden/Furniture/Living-Room-Furniture/Recliners/) to promote a subcategory that generates high profits. In this case the Recliners page is only one click away from the home page (flat) but is four levels down in the directory hierarchy (deep). If you have already organized your hierarchy using directories in URLs, do not remove them just for the sake of flattening. As long as the directories don’t generate super-long URLs, they have advantages, such as: Easier “theming” or “Siloing” (I will start discussing the concept in this article, but I will detail it in the next post). Presenting users with a clear delineation of the categories on your website. Easier SEO, IA and web analytics analysis (e.g., you can use site:domain.com/directory1/ to troubleshoot indexation problems). Google may use your directory structure to create rich-snippet breadcrumbs.[iv] It is not mandatory for a URL to replicate an exact website taxonomy. If you want, you can keep the URL’s structure below two directories. Here’s an example. On hotel reservation websites, it is common to have a taxonomy based on hotel geo-locations: Taxonomy: Home > Europe > France > Ile-de-France > Paris URL: domain.com/europe/france/ile-de-france/paris/ Even though this URL clearly reflects a hierarchical taxonomy, the URL is too long and too difficult to type or remember. An alternative URL for users/searchers might be: domain.com/france/paris/ — in case the website does only hotel bookings. domain.com/car-rentals/france/paris/ — in case the website offers other travel services (air tickets, car rentals, etc). Regarding the directory structure above, it’s worth noting that hotels are a special ecommerce case, because you can’t move the products (hotels) from one geo-location (city page) to another. But for online retailers, product re-categorization happens a lot. To avoid issues associated with moving products from one category to another, or issues with poly-hierarchies (items in multiple categories), keep the item URLs free of categories whenever you can. Setting product names in stone is also a good idea. For example, to reach the 3 Level Carrousel Media Center product page a user will navigate through: mysite.com/ mysite.com/office-furniture/ mysite.com/office-furniture/storage-shelving/ mysite.com/office-furniture/storage-shelving/media-storage/ But once he or she reaches the product details page, the URL is free of categories and subcategories: mysite.com/3-level-carrousel-media-center.html Notice a couple of things about the above URLs: The product page URL is free of categories and subcategories. The category and subcategory URLs have the trailing forward slash (/) at the very end. This hints to search engines that the URLs are directories and there is more content to be found on those pages.[v] The product page has an .html file extension (it could be .php or .aspx—the file extension doesn’t matter at all to search engines), but it hints to the search engines that this is an […]

Inflow - The eCommerce SEO Agency You’ve Been Looking For.

Inflow - The eCommerce SEO Agency You’ve Been Looking For.


Inflow

Inflow is an industry-leading provider of SEO for eCommerce brands.We’ve been optimizing retail websites for over ten years. Learn more about us.

How to Incrementally Move an Ecommerce Site to HTTPS

by Hamlet Batista @ Practical Ecommerce

In October, Google Chrome will release version 62, which will warn website visitors with a “Not Secure” message when they type in data — such as site searches and newsletter ...

Tips On How To Handle Bad Yelp Reviews

by Arsen Rabinovich @ LosAngelesSEO.org

With its ever-expanding population and its preponderance of restaurants and other businesses, Los Angeles is a challenging area in which to start an eatery, bar or retail store. Competition is cutthroat, and many similar enterprises already exist. Now that you have jumped through all of the hoops and hurdles required in starting a business, you […]

The post Tips On How To Handle Bad Yelp Reviews appeared first on LosAngelesSEO.org.

Ecommerce Product Releases: August 30, 2017

by Sig Ueland @ Practical Ecommerce

Here is a list of product releases and updates for late August, from companies that offer services to online merchants. There are updates on daily deals, instant pickup, voice-based shopping, ...

A Magento SEO Extension to boost your SEO growth!

by Canonicalized @ eCommerce SEO – Canonicalized

In this article, we are describing how you can avoid some developing costs when optimizing a Magento store.

What important SEO tweaks does your website need? How to prevent expensive implementations?

We lay everything out for you!

The post A Magento SEO Extension to boost your SEO growth! appeared first on Canonicalized.

Franchise SEO: How to Apply Local SEO to Multiple Locations

by Avinash Nair @ Unamo Blog

From creating different landing pages to finding niche, relevant keywords, a lot of franchisors (and their SEO vendors) are neck deep in their search for the Holy Grail of franchise SEO. And that’s only the beginning. As a franchisor, you’re aware by now of the many pitfalls of attempting to unify information without duplicating it. […]

Keyword Research and Analysis for eCommerce – Part 1

by Traian @ eCOMMERCE SEO BOOK

In the first series we looked at the SEO considerations behind ecommerce website architecture. During the next articles I will detail the keyword research and analysis process for ecommerce websites. In the first part I will briefly talk about keyword data collection and personas. While SEO is the abbreviation for “search engine optimization”, SEO experts don’t actually improve how search engines work; SEO optimize websites for search engines . And because the main purpose of search engines is to be helpful to the people who use them, SEO would be better thought of as optimizing a website for users (to a certain extent SEO overlaps with UI and usability) AND for search engines. The search trifecta includes three entities: The user The search engine The website When performing keyword research, SEOs very often skip the user and jump straight to the search engine. This series describes what I believe is a better long-term approach to keyword research: start with the user, then move to the website, and finally consider the search engine. I refer to keywords and queries interchangeably, but there’s a subtle difference between them.[i] A search query is a series of words users type into a search engine. A keyword is the abstract concept within a search query. A short query can be one and the same as the keyword. For example, on ecommerce websites, keywords are represented by department, category or subcategory names. A search term that contains several words, including the keyword, is a search query. Good information architecture and keyword research are at the foundation of great ecommerce websites that perform the best in search engines and convert at high rates. In the Information Architecture for e-commerce series I suggested that deciding on primary and secondary navigation labels (or category and subcategory labels) solely based on keyword research is not optimal—it should be done based on user testing and research, using controlled and custom vocabularies. This is because the user’s intent is not always reflected in what he or she types in the search engine. That is also why it is so difficult to estimate user intent purely by analyzing keywords or search queries. Keyword/query research is a core concept of ecommerce SEO because it’s important for both users and search engines to map keywords with the right type of content. Discussing search engines and keywords outside the context of users is not the correct SEO approach. In terms of marketing, research means collecting all the raw data that you will later use to perform an analysis. In reference to keywords, research means collecting data including but not limited to: The keywords (or search queries) used by searchers on search engines. Their associated search volumes. Existing rankings for those keywords (if applicable). These rankings are difficult to measure accurately due to personalization and geo-location. Competition (average DomainAuthority and PageRank authority of the top 10 websites). You will collect this data directly from search engines and/or third parties, or by using your own tools. Gathering keywords Gathering the initial set of keywords is straightforward, but the number of potential sources is overwhelming: The Google’s Keyword Planner (good for discovery but unreliable for exact search volumes). Google’s Display Planner. Google’s autosuggest feature (crank it up with Ubersuggest or Keyword Snatcher). Google and Bing related searches. Bing’s Keyword Research with Bing Webmaster. Brainstorming with various internal departments. Existing Google AdWords. Google Analytics data (this source has become less useful because Google now hides more and more keywords, bucketing them under the “not provided” label). Google Webmaster Tools. Social media sources (Twitter, Facebook, LinkedIn, etc.). Internal website search data. Voice-of-the-customer surveys and research. User testing. The anchor text of the natural links to your pages. Competitor analysis. Even though there is a plethora of great keyword tools, arguably the largest set of keywords (and search queries)—and the most accurate search volumes—can be extracted from pay-per-click (PPC) advertising platforms such as AdWords. I recommend collecting keyword data using an actual AdWords campaign, rather than just the data AdWords provides without running a campaign. This is because when you run a live campaign, the AdWords data goes beyond the keyword suggestions within the Keywords Planner. A live campaign will help generate a list of long-tail keywords (use the Search Terms Report in your AdWords dashboard) that are impossible to capture with any other tool. Besides Text Ads, you should run Product Listing Ads in Google’s AdWords, via the Merchant Center and Dynamic Search Ads, and then use the Search Query Reports to get an amazing number of relevant keywords. Unfortunately, many people stop their keyword research after collecting just the quantitative data. This is a pretty common scenario: “We identified that these keywords have the highest search volumes and so we should target them. We’ll change page titles, go with a 3% keyword density and build hundreds of backlinks to pages targeting them.” Or, if the SEOs are more knowledgeable, it may sound like this: “These keywords have a decent amount of traffic and have good conversion rates, as per your own analytics data. They are competitive, and that’s why we should optimize the internal linking and build backlinks to the most appropriate SEO’d pages.” I call this the traditional keyword research approach. Yes, search volume data research is necessary, but you need to go much deeper than this if you want to succeed (make revenue) with SEO. Volumes are just the starting point. You have to think of your users and the problems that may affect their purchasing decisions, and then create content to address such factors. Seasoned marketers call this concept Intent to Content. Creating personas One of the best ways to map intent to content is by creating personas. Ecommerce websites (especially B2B) need to go above and beyond and develop well-researched buyer personas to address buyers in the early stages of the buying funnel, as well as to develop and market content for every stage of the buying funnel. Let’s say you sell promotional products to businesses. Here’s what an oversimplified persona creation could be like. Start […]

How to Optimize Your Ecommerce Site Using On-Page SEO

How to Optimize Your Ecommerce Site Using On-Page SEO


Quick Sprout

With hundreds (or even thousands) of product and category pages, on-page SEO for ecommerce sites is a real challenge. In this video you'll learn how you can pro

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

How B2B Brands Can Use Quora to Drive Traffic, Establish Authority, & Earn SEO Benefits

by Brian Honigman @ Digital Current

Quora is an effective avenue to boost your brand’s presence online. Learn how to best use the Q&A site to boost traffic, authority, and SEO. It’s difficult to find an answer to a very specific, nuanced question online at times. Google searches often return results that help answer a question broadly, while Yahoo Answers are […]

The post How B2B Brands Can Use Quora to Drive Traffic, Establish Authority, & Earn SEO Benefits appeared first on Digital Current.

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Get a custom magento eCommerce website design developed from EZ Rankings, a leading magento development company in India, offer innovative designing and development services.

The Top 6 Ecommerce KPIs for 2017

by Robert McNeely @ ROI Revolution

In digital marketing, it is a universally accepted tenant that performance analysis is pivotal for any effort. But more than simply monitoring campaigns to make slight adjustments, it’s important to measure ‘success’ across a variety of metrics so as to strengthen overall business development. Thus, you have the great debate about KPIs, or Key Performance […]

The post The Top 6 Ecommerce KPIs for 2017 appeared first on ROI Revolution.

Is Social Media Advertising Worth It for eCommerce Merchants?

by Ron Dod @ Visiture

Hate Reading? Click Here for the Summary Social media used to just be a fad that the kids were using to socialize, but not anymore. These same social media platforms have become business giants. Last year, Facebook raked in more than $7 billion in advertising—that was billion with a B. Social media isn’t just for […]

The post Is Social Media Advertising Worth It for eCommerce Merchants? appeared first on Visiture.

Integrate Google Search Console With Unamo SEO

by Adam Coombs @ Unamo Blog

Now you can integrate your Google Search Console properties with your Unamo SEO Campaign with GSC data storage for up to 2 years! ​​ You’ll have all of your relevant SEO data on one platform to expedite your analytics and decision making processes. ​ The integration will pull all of your data from GSC into […]

The Actionable Ecommerce SEO Checklist (2017 Version)

by Freddie Chatt @ EcomHacker

Managing everything when it comes to SEO when dealing with an ecommerce site can be a very daunting prospect. In order to lay a solid SEO foundation for various online retail SEO’s I’ve worked with in before, I created this checklist to get an understanding of where the sites were at that moment in time. […]

The post The Actionable Ecommerce SEO Checklist (2017 Version) appeared first on EcomHacker.

12 SEO Mistakes Might Be Killing Your eCommerce Revenue

by Ron Dod @ Visiture

Hate Reading? Click Here for the Summary There are a lot of ways to drive traffic to your online store but, short of a customer who is already aware of you and typing in your URL directly, there’s no better traffic source than organic search. Yotpo collated data from over 60 million eCommerce orders, representing […]

The post 12 SEO Mistakes Might Be Killing Your eCommerce Revenue appeared first on Visiture.

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24 of the Best Free SEO Related Software Tools

by Stephen Jeske @ CanIRank Blog

It all started with a simple question. I asked my coworkers here at CanIRank, “What software do you use on a regular basis to help get your SEO-related work done?” Of course, everyone mentioned CanIRank because we happen to think it’s the best SEO software out there. Yet one great app alone isn’t enough to get […]

An Introduction to Ecommerce SEO For Beginners

An Introduction to Ecommerce SEO For Beginners


reliablesoft.net

What is the best way to promote your online shop and boost sales? How can you increase organic traffic to your ecommerce store without relying on PPC and paid advertising? The answer is through ecommerce SEO. In this post, you will learn what is ecommerce SEO, what is the difference with ‘normal’ SEO, why you should invest in ecommerce SEO and how to approach the search engine optimization for an online shop. What is ecommerce SEO? Ecommerce SEO (or Shop SEO) is a term used to describe the search engine optimization process for online shops. In simple words, it’s a

by @ RSS Feed for https://www.ezrankings.org/

EZ Rankings offers quality & ethical link building SEO services. We create do follow links with high DA at competitive prices.

Can Personalization Save Shopping Malls?

by Gagan Mehra @ Practical Ecommerce

The rise of ecommerce is impacting shopping malls. Traffic and sales are down significantly. 2017 has been a particularly bad year for brick-and-mortar retailers, with hundreds of announced store closures. In ...

Understanding Code Deployments, for Ecommerce

by Eric Davis @ Practical Ecommerce

“Code complete” is a common saying among software developers when they have finished a development project. But code complete doesn’t mean everything is done. Once developers have written code for a ...

17 SEO Best Practices That Could Double Your E-Commerce Sales

17 SEO Best Practices That Could Double Your E-Commerce Sales


Search Engine Land

These SEO tips have helped many e-commerce websites increase sales and revenue by large multiples, and can help you boost sales too.

eCommerce SEO Agency & eCommerce SEO Company

eCommerce SEO Agency & eCommerce SEO Company


ResultFirst

Looking for eCommerce SEO services company? ResultFirst: a leading eCommerce SEO agency that can take your online business to whole new level.

How Customer Reviews Boost Your Local SEO

by Arsen Rabinovich @ LosAngelesSEO.org

Owning a business located in a metro area can be a mixed blessing. While you have millions of potential customers nearby, they are spread out over a very large and diverse area. To reel them in, you need to attract their interest through multiple means. Of course, this involves traditional channels such as advertising via […]

The post How Customer Reviews Boost Your Local SEO appeared first on LosAngelesSEO.org.

Tips and Tricks to get you started with Social Media Marketing

by Sahil Kakkar @ SEO Nick

Just when you’ve decided to build your social media presence, you face the dilemma “where do I begin”. You have so many platforms, so many users to connect with, a plethora of content you can explore from various angles!

You should know that there is no one-size-fits-all strategy for social media marketing. It all depends on the nature of your business, the products and services you offer, the audience you Keep Reading »

The post Tips and Tricks to get you started with Social Media Marketing appeared first on SEO Nick.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

SEO: What to Base Content Decisions On

by Jill Kocher @ Practical Ecommerce

Content is the first thing that comes to mind with search engine optimization. There is a process, however, to creating and optimizing strong content. The process involves four separate tasks: data ...

100 Greatest Ecommerce Blog Posts Ever

by Freddie Chatt @ EcomHacker

How have your holiday sales been? Same as last year? Slightly down on last year? Best yet? However successful they were, it’s time to look ahead into 2016 and how best to grow and make sure 2016 is the best year yet for your business. There are so many ecommerce growth trends you could use in […]

The post 100 Greatest Ecommerce Blog Posts Ever appeared first on EcomHacker.

Implementing GMB on Multiple Locations without Penalty

by Sam Roshan @ eTraffic Web Marketing

The Google My Business (GMB) is a fantastic product which helps businesses to receive a verified Google business page. Having this verified page is a strong local SEO factor that helps businesses to remain ahead of their competitor. However, what about businesses located at multiple locations? Will Google penalize the SERP of businesses for multi-site … Continue reading Implementing GMB on Multiple Locations without Penalty

The post Implementing GMB on Multiple Locations without Penalty appeared first on eTraffic Web Marketing.

Top 5 Ecommerce Trends of 2017

by Amanda Ng @ MageMail Blog

At MageMail, we understand that trends come and go, and that fashion has its fair share of victims. No one should be surprised when this year’s Kindle becomes next year’s Crocs, and if you’re thinking about going double-denim like it’s 1982, you best have ‘all the right moves’. In ecommerce, where eMarketer predicts total global […]

The post Top 5 Ecommerce Trends of 2017 appeared first on MageMail Blog.

Migrating to HTTPs – A step by Step SEO guide

by Emma @ OnCrawl : Onsite SEO monitoring tool

HTTPs has become a major concern in the SEO sphere recently. The Google initiative aims at offering a more secure web by encouraging website owners to migrate to HTTPs. While switching to HTTPs can include several advantages, underestimating the process can be a total disaster for both rankings and traffic. Our infographic focuses on providing you a handy roadmap to migrate from HTTP to HTTPS serenely.

How to migrate to HTTPS?

Feel free to share on your website

<strong>Please include attribution to www.oncrawl.com with this graphic.</strong><<br /><br /><br /><br />
<img src=”http://www.oncrawl.com/wp-content/uploads/migration-to-https-a-step-by-step-SEO-guide.png” alt=”how to migrate to https” width=”560px” border=”0″

Infographic retranscription

Back in May 2017, Moz were [...]

The post Migrating to HTTPs – A step by Step SEO guide appeared first on OnCrawl : Onsite SEO monitoring tool.

Why you should do keyword research for your eCommerce store

by Ivana Skrlec @ Inchoo

Every time someone does a search for something on search engines such as Google, the search engine must go through thousands of pages and serve the best results that will give the user most useful information he searched for. How does the search engine know what information to serve based on just a few words?...

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Our Local SEO Packages India include local listings and local citation services. We offer industry specific local SEO services. Contact us for Local SEO promotion price

Woocommerce SEO Optimization – Everything you need to do now!

by Canonicalized @ Canonicalized

Everything you will read in this article about WooCommerce SEO and beyond it's tested under sweat and tears.

It will definitely help anyone who is looking to improve their Search Engine Optimization regardless of the platform.

The ones who will win the eCommerce SEO game will do so by the quality of implementation and by creativity.

The post Woocommerce SEO Optimization – Everything you need to do now! appeared first on Canonicalized.

#1 eCommerce SEO Company - Retail Focused SEO Services

#1 eCommerce SEO Company - Retail Focused SEO Services


Visiture

Our eCommerce SEO Company specializes in search engine optimization for eCommerce, Retail, and Brand Manufacturer sites. Get a live SEO DEMO today!

26 Actionable Ecommerce SEO Tips for Every Online Retailer

by Freddie Chatt @ EcomHacker

Your entire site’s SEO work can be destroyed by not doing the basics right. NEVER skimp on the essentials! Whether you are new to SEO and want to make sure you are doing everything correctly, or you need a refresh, I’m going to make it easy for you. All you need to do is carve out […]

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Why You Should Ignore Your Sitewide Conversion Rate (And What You Should Look At Instead)

by Freddie Chatt @ EcomHacker

Conversion rate. We all want it to go up right? If any of you genuinely just said no, you should leave, QUICK – before the pop up with ideas to improve your ecommerce conversion rate! (Jokes, I haven’t set that up yet). Some companies use a generic conversion rate figure as a guide for overall […]

The post Why You Should Ignore Your Sitewide Conversion Rate (And What You Should Look At Instead) appeared first on EcomHacker.

#SummerSEO Contest: win OnCrawl gifts all summer long!

by Sarah @ OnCrawl : Onsite SEO monitoring tool

Summertime equals playtime! That’s why we are launching our #SummerSEO Twitter contest to entertain you during July and August months! Try to win our top prize: 2 months OnCrawl Advanced (crawl+logs) & a personalized call with one of our OnCrawl SEO expert to walk you through all our functionalities! We also have weekly prizes: 1 month Pro Plan (value of 24,9 euros). Of course, all our prizes include our famous OnCrawl goodies → tshirt, stickers, sunglasses, etc.

How it works and how to participate?

Every week (for the following 8 weeks), a GIF and a hangman will illustrate an SEO term that you’ll [...]

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12 eCommerce Landing Page Secrets and Tips for Killer Growth

by Ron Dod @ Visiture

Hate Reading? Click Here for the Summary A perfectly crafted landing page has its place in the Hall of Fame for eCommerce growth. A well-designed and flawlessly executed landing page can make the biggest difference in your overall marketing strategy. Getting your landing page to that point, however, is laced with pitfalls and rigorous testing. […]

The post 12 eCommerce Landing Page Secrets and Tips for Killer Growth appeared first on Visiture.

What is the Best Keyword Difficulty Tool?

by Matt Bentley @ CanIRank Blog

Keyword research is arguably the most important step in the SEO process. It’s the perfect antidote to Google’s recent algorithm updates making it increasingly expensive, complicated, and risky to attempt to “punch above your weight” by manipulating your way to the top of the search engine results. Or at least, where the competition is weak […]

The 5 Best Ecommerce SEO Strategies to Boost Sales | The ONTRAPORT Blog

The 5 Best Ecommerce SEO Strategies to Boost Sales | The ONTRAPORT Blog


The ONTRAPORT Blog

Optimizing your website can be hard. Use these detailed ecommerce site optimization strategies to boost sales on your ecommerce website.

Marketing Your Local Business In Search Results

by Logan Mosby @

Your small business is your baby, that you’ve nurtured and help grow for years and years. But as your baby has grown, so has the environment in which it has been raised. As a small business owner, it is imperative…

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What is the Google Page Importance in SEO?

by Erlé @ OnCrawl : Onsite SEO monitoring tool

Page Importance is an algorithm that determines a score used by Google to classify urls during crawl sessions. Page Importance ranges urls to be explored in order to optimize the crawl budget affected to each site.
To better distribute its crawl expenses, Google needs to prioritize pages it needs to fetch. In that logic of cost optimization, the Mountain View firm has published many patents about crawls scheduling. These patents let us know better understand how your pages are categorized and give perspective to the crawl budget concept – a concept that is differently observed regarding each site, typologies of pages [...]

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8 SEO Do’s and Don’ts for Business Owners

by Snap Agency @ Snap Agency

As a business owner, you have a business to run. So you’ve probably hired an SEO agency to develop your website and online presence. That’ll almost always give you the...

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EZ Rankings is leading digital marketing company in Delhi that offer services like Web Design, Development, SEO, PPC and ORM.

Does Having A Content Management System Help Your SEO Ranking?

by Arsen Rabinovich @ LosAngelesSEO.org

Getting the word out about your business is vital. You need to find ways to rise above your many competitors regardless of what products you sell or services you provide. Because online exposure is one of the vehicles you would like to use to tell the world about your company, you need to find a […]

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Looking for Success with Local SEO? Follow these 5 Ways

by Cameron Francis @ eTraffic Web Marketing

The metrics of local SEO are essential than ever. With businesses struggling to survive in a strong competitive environment, the need for local SEO strategies is rising to maintain visibility in the local market. It makes sense to invest in local search ranking. 5 Ways for Local SEO Success Here they are: #1 Encourage Reviews … Continue reading Looking for Success with Local SEO? Follow these 5 Ways

The post Looking for Success with Local SEO? Follow these 5 Ways appeared first on eTraffic Web Marketing.

17 Essential SEO Strategies for E-Commerce Sites

17 Essential SEO Strategies for E-Commerce Sites


Inc.com

SEO for e-commerce sites is different, but it doesn't have to be difficult. Implement these 17 essential SEO strategies for your e-commerce site to maximize organic search traffic, leads, and sales.

eCommerce SEO Best Practices | 12 Tips - Automated Migration - Cart2Cart

eCommerce SEO Best Practices | 12 Tips - Automated Migration - Cart2Cart


Cart2Cart

Looking for all possible ways to rank high in SERP? Check up this article and get a deep insight into eCommerce SEO best practices !

The Beginners Guide to On-Site Ecommerce SEO

The Beginners Guide to On-Site Ecommerce SEO


The Daily Egg

Want to get more traffic and sales to your ecommerce website? Then on-page SEO is critical. Here are the basics of on-site ecommerce SEO you need to know.

Woocommerce Alternatives – Are they truly worth it?

by Canonicalized @ Canonicalized

Do you want to find out if there is a Wordpress eCommerce plugin that can help you more than Woocommerce?

Read everything you need to know about WP eCommerce, MarketPress, JigoShop, Cart66 and even Easy Digital Downloads. We have tried them all!

We have summarized every advantage and disadvantage that we consider helpful.

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Essential eCommerce SEO Strategies To Boost Sales

Essential eCommerce SEO Strategies To Boost Sales


Business 2 Community

Everyone knows that eCommerce is BIG business… Once upon a time, eCommerce was just Amazon and eBay. Now, with so many of these make-it-yourself eCommerce sites, the entire SEO for eCommerce is rad…

Startups and Search Engines: SEO vs PPC

by Mike Sims @ CanIRank Blog

Being found easily online is critical for a startup. With over 40,000 searches per second on Google, high search engine rankings are especially important to generating website traffic. Startups have two options available to take advantage of keywords related to their product or service, either pay per click or search engine optimization. Let’s take a […]

How to survive in the real time Google Penguin era?

by Hardik Oza @ OnCrawl : Onsite SEO monitoring tool

Google has always vouched for positive search engine optimization, and has brought in new algorithms to reward genuine sites. The search engine giant has always introduced updates to make individual pages more accessible and faster to find.
On April 24, 2012 Google activated the new ranking algorithm called Penguin to punish sites that relied on excessive link building, deceptive doorway pages, keyword-stuffed pages, and low quality content for driving traffic.
This ushered in a good change for businesses and entrepreneurs who were legitimately trying to get good rankings without looking for ugly games. It took time before Google could implement the algorithm [...]

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Mobile Friendly SEO ? A cutting edge mobile SEO services & mobile website optimization using the best practices towards enhanced online visibility of your business.

Initial preparation for an eCommerce project

by Zelimir Gusak @ Inchoo

Working in web development company is really interesting, especially when you work in the company that deals with many different projects across many different industries. Every day is pretty challenging and you have to manage a lot of things to make it work. However, I can only imagine how you as our clients feel when...

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Return On Investment With Digital Marketing

by Shawn Denney @

As a business, we exist to fulfill a need. It is what allows us to stay in business, to grow, and to find new innovations. Sometimes you are the premier provider of the solution, while other times you are one…

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Visiture Makes the Inc. 5000 List for 2017

by Brittany Currie @ Visiture

Visiture Ranks No. 1665 on the 2017 Inc. 5000 with Three-Year Sales Growth of 235%     CHARLESTON, S.C., Aug. 16, 2017 – Inc. Magazine today ranked Visiture on its 37th annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies.  Visiture, an eCommerce Search Marketing Agency with offices in Atlanta, Georgia and […]

The post Visiture Makes the Inc. 5000 List for 2017 appeared first on Visiture.

Why Do Companies Underfund SEO?

by Jill Kocher @ Practical Ecommerce

Search engine optimization is often underfunded and misunderstood. When resourced appropriately, however, it can produce a cycle of positive performance that keeps building. The most common reason that organizations tend to ...

5 Content Marketing Ideas for October 2017

by Armando Roggio @ Practical Ecommerce

Retail competition is stiff and businesses selling simply on price or selection will find themselves in head-to-head competition with massive sellers like Amazon and Walmart. For many ecommerce businesses, the best ...

Setting the Audiences for Successful Ecommerce AdWords Retargeting and Remarketing Ads

by Vanja Bunjevac @ Inchoo

If you don’t run retargeting and remarketing ads, your marketing efforts may not be as profitable as they could be. On average, only 2% of visitors convert during their first store visit, which leaves staggering 98% of visitors unconverted. This is why we use retargeting and remarketing strategies. To start your retargeting and remarketing campaigns...

The post Setting the Audiences for Successful Ecommerce AdWords Retargeting and Remarketing Ads appeared first on Inchoo.

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Hire Dedicated SEO Experts, Developers, and Designers at EZ Rankings | We offer hourly tracking, Quality audits of dedicated SEO experts at competitive prices.

SEO Best Practices For eCommerce Product Pages | Magento Blog

SEO Best Practices For eCommerce Product Pages | Magento Blog


Magento

Magento blog post: SEO Best Practices For eCommerce Product Pages

Brand Bidding: Do I Really Need To Bid On My Brand Name?

by Aileen Gildea @

Brand bidding is when a business bids on their own brand name keyword terms within a pay-per-click campaign. For example, Home Depot bidding on the keywords “Home Depot”. Many business owners wonder whether this is a worthwhile strategy – to…

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Video SEO: Factors for Ranking in the Top 10 on Google

by Adam Coombs @ Unamo Blog

What does it take to rank your video in the top 10 results on Google? And on YouTube? Well, these are two very different enterprises entirely. A recent study found that 64% of all YouTube videos appearing in Google search results had a different rank hierarchy when searched on YouTube. In other words, videos ranking […]

eCommerce Speed Analytics Dashboards

by Canonicalized @ Canonicalized

We designed two dashboards to help you track the speed of your site using Google Analytics and Google Data Studio.

The dashboards are based on the Average Page Load Time metric and offer quick insight to relevant information.

And they are free :)

The post eCommerce Speed Analytics Dashboards appeared first on Canonicalized.

Assessing Your SEO Vitals

by Willow Barnett @

You have a website…now what? It’s time for an SEO site checkup! Search engine optimization is equally if not more important than site design. What good is a beautiful, intuitive site if no one can find it? SEO can seem…

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How Does Social Media Affect Your SEO?

by Arsen Rabinovich @ LosAngelesSEO.org

Social media and SEO go together like peanut butter and jelly. When one has a high profile, the other generally follows suit. Although there are many who say that SEO is destined to go the way of the cassette tape and the floppy disc, the symbiotic relationship between these two items is too strong to […]

The post How Does Social Media Affect Your SEO? appeared first on LosAngelesSEO.org.

SEO Title Tags: Best Practices and Examples

by Adam Coombs @ Unamo Blog

Title tags in SEO are like the title of your book for the demographics of your two most important types of readers; people and robots. The people need to know what they can expect to find on your page when they click the link. The robots (crawlers) prioritize your page and its content through a […]

eCommerce SEO - How These 3 Online Stores Nailed it

eCommerce SEO - How These 3 Online Stores Nailed it


Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

These 3 eCommerce users get to the top of Google results. We explain to you how and deliver the best practices for online stores owners' SEO.

Expanding Your Reach: Digital Marketing Strategies For A National Audience

by Brad Christian @

You’re doing very well with your small brick and mortar store in your hometown and want to grow. Where do you go now? Online, of course! You create a beautiful website with all the bells and whistles to showcase and…

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Contact us to know more about our SEO Packages, Web Development Packages, ORM Packages, PPC Packages. Google Adwords Partner with 6+ successful years in Digital Marketing.

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EZ Rankings - Mobile SEO Company in India offers result oriented Mobile SEO Packages at cost effective rates. We are pioneers in Digital Marketing Services.

How Do Social Media And SEO Work Together?

by SocialSEO Team @

Social Media and SEO are the peanut butter and jelly of the digital marketing world. One can survive without the other, but the effectiveness of the two together provides you with a much more powerful marketing engine. And while social…

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Powerful Ecommerce SEO Tools - CPC Strategy

Powerful Ecommerce SEO Tools - CPC Strategy


Retail Performance Marketing Blog - CPC Strategy

Ranking well on a search engine like Google isn’t easy. But it is crucial, because: 93% of online experiences start with a search... > Read More

Social Media: Paid vs. Organic

by Sara Brace @

With over 2.3 billion people on social media last year and 2.5 billion projected for 2017 according to Statista, it’s hard to deny the impact that social media can make on consumers. Businesses of all industries should understand the benefits…

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AMP SEO and Analytics – Learn from our real-life experience

by Canonicalized @ eCommerce SEO – Canonicalized

On August 31st, Google announced the removal of "mobile-friendly" tags from search results.

Since then, they have been pushing AMP aggressively.

Read about our experience with it, SEO benefits and how to track them in Google Analytics & Search Console.

The post AMP SEO and Analytics – Learn from our real-life experience appeared first on Canonicalized.

10 Great Ecommerce Ideas for September 2017

by Practical Ecommerce @ Practical Ecommerce

Practical Ecommerce periodically asks industry insiders to share a great, innovative idea that could help an ecommerce company. Here’s what 10 of them had to say for the September 2017 ...

Free 27 Page Guide to Ecommerce SEO – CanIRank Blog

Free 27 Page Guide to Ecommerce SEO – CanIRank Blog


CanIRank Blog

Ecommerce Experts Answer Your SEO Questions

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Affordable Local SEO Services by EZ Rankings | Get Local Business Listings and Local Citation Services as part of our Local SEO plans

5 Ways Brick-and-mortar Retailers Can Get Started in Ecommerce

by Armando Roggio @ Practical Ecommerce

In spite of what you may have heard, not every retailer is selling online, not every physical store is closing, and some successful brick-and-mortar shops have real concerns about getting ...

4 Crucial Metrics for Determining Your Target Keywords

by Robert McNeely @ ROI Revolution

In the never ending quest for complete search engine optimization, you’re likely to run into a few issues with keywords. Sure, it may not be difficult to determine one or two ‘okay’ keywords relating to your products/services, but many retailers find it difficult to choose which keywords to target. Looking at four major criteria, we’ve […]

The post 4 Crucial Metrics for Determining Your Target Keywords appeared first on ROI Revolution.

Ecommerce Website Architecture and SEO – Part 1

by Traian @ eCOMMERCE SEO BOOK

During the next few articles we will explore the concepts behind building optimized ecommerce website architectures. I will detail the concept in several articles, so please make sure you read all of them in order to get a good grasp of the concept. This is part one. Having a great website architecture means making products and categories findable on your website so that users and search engines can reach them as easily as possible. There are two concepts search engine optimizers (SEOs) should be aware of in relationship to site architecture (SA): Efficient crawling and indexing (this is called the technical architecture, or TA). Classifying, labeling and organizing content (this is named information architecture, or IA). An understanding of the above concepts will help SEOs build search engine optimized websites that are both search engine and user friendly. To avoid confusion, it’s important to differentiate between IA and TA: Information architecture is the process of classifying and organizing content on a website and providing user-friendly access to that content via navigation. This is done (or should be done) by information architects. Technical architecture is the process of designing the technical and functional aspects of a site. This is done by IT professionals. Together, the two form the site architecture (SA). Keep in mind that SEOs should be involved in both IA and TA. Information architecture The Information Architecture Institute’s definition of information architecture is:[i] The structural design of shared information environments. The art and science of organizing and labeling web sites, intranets, online communities and software to support usability and findability. An emerging community of practice focused on bringing principles of design and architecture to the digital landscape. This definition shows that information architecture goes beyond websites, and it hints at IA’s complexity. It also reveals how flexible and theoretical IA is. From an ecommerce standpoint, let’s oversimplify the definition of IA to: The classification and organization of content and online inventory. SEOs should be familiar with two other IA concepts. The first is taxonomy, which is the classification of topics into a hierarchical structure. For ecommerce, this translates into assigning items to one or more categories. Ecommerce taxonomies are usually vertical, tree-like. A website’s taxonomy is often referred to as its hierarchy. To visualize a taxonomy, think of breadcrumbs: The structures above, ordered hierarchically using a parent-child relationship from broader to narrower topics, are called taxonomies. One way to create ecommerce taxonomies is to use a controlled vocabulary (a restricted list of terms, names, labels and categories). Information architects develop these. In terms of SEO, you should use semantic markup to help search engines understand breadcrumb taxonomies. Microdata or RDFa[ii] markup are used by search engines to generate breadcrumb-rich snippets similar to this one: We will discuss breadcrumbs in detail later, but briefly, this is how the source code for the above rich snippet looks: The second term you need to be aware of is ontology. It means the relationships between taxonomies. If an ecommerce hierarchy can be visualized as an inverted tree (home page at the top), then an ontology is the forest showing relationships between trees. An ontology might encompass various taxonomies, with each taxonomy organizing a topic in a particular hierarchy. Simply put, an ontology is a more complex type of taxonomy, containing richer information about the content and items on a website. We are just at the beginning of building ontology-driven websites. One common ontology vocabulary for ecommerce is GoodRelations.[iii] The Semantic Web is aimed at helping artificial intelligence agents such as search engine robots crawl through and categorize information more effectively, as well as at helping identify relationships between items and categories (e.g., manufacturers, dealers, prices and so on). As an SEO, you probably won’t be too involved in identifying related categories and products (sometimes they are identified automatically by the ecommerce platform), but it’s important to know these terms in your discussions with information architects. Why IA is important for SEO A correctly designed IA will result in a tiered website architecture with an internal linking structure that will allow child pages (pages that link up in the hierarchy, such as product detail pages or blog posts) to support the more important parent pages (upper-level pages that link down in the vertical hierarchy, such as category and subcategory pages). With correct internal linking, the blog article “Top 5 New Features of Canon Rebel T5i DSLR” will support the product details page Canon Rebel T5i DSLR; Canon Rebel T5i DSLR will support the category Digital Cameras, and will further support the top-level category Electronics. Note: One of the questions that often comes up when deciding on hierarchy is “What is the best number of levels to reach a product detail page?” The famous “three-click rule” (every page on a website should take no more than three clicks to access)[iv] is good to follow, but don’t get stuck on it. If you need a fourth level, that’s fine.[v] IA will help identify relationships between categories, subcategories and products. Based on these findings, you will decide on rules for an internal linking strategy. Such rules can in include: Only highly related categories will interlink. Categories will link only to their parents. Subcategories will link to related subcategories and categories. Product pages will only link to related products in the same category, and to parent categories. A proper website architecture will help your website rank for the so-called head terms. For ecommerce these are usually the category and subcategory pages. However, internal linking is not enough for a subcategory page to reach the top of the search engine results pages (SERPs) for category-related search queries. That page should also have: Relevant and useful content (more than just listings, in the case of a listing page, and more than just a picture and pricing for product detail pages). Links from external websites. Additionally, good IA means good usability. Great usability creates a good user experience, which then leads to less SERP bounce[vi] (aka pogo sticking[vii]). A lower SERP bounce rate […]

Importance of style guides in design

by Zoran Vorkapic @ Inchoo

One may call it Graphics Standard Manual, Identity Style Guide, Brand and Graphics Manual, Branding Manual, Brand book… People call it differently, but they all usually mean the same thing (although we should be careful about using “brand” in naming, cause brand books/manuals dictate not only visual and graphic representation, but the brand as a...

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Simple SEO Checklist for Ecommerce (or any) Sites in 40 Minutes or Less

Simple SEO Checklist for Ecommerce (or any) Sites in 40 Minutes or Less


The BigCommerce Blog

Use this SEO checklist to make improvements to your site in 40 minutes or less — and see instant results.

eCommerce SEO Services & Consulting Company

eCommerce SEO Services & Consulting Company


Complete Web Resources

Our company was founded by eCommerce veterans. Our SEO services & consulting build rank, drive sales, and increase your profit. 512-348-8034.

New: Join ReferralCandy’s Affiliate Program And Get Rewarded!

by Raúl Galera @ Word-of-Mouth and Referral Marketing Blog

We have been talking about the importance of word-of-mouth marketing for years, helping thousands of ecommerce stores across many industries make over $55,000,000 USD in referral sales (and counting!) Finally, we have now decided to start our own program. If you love ReferralCandy as much as we do, here’s a good opportunity to get rewarded […]

The post New: Join ReferralCandy’s Affiliate Program And Get Rewarded! appeared first on Word-of-Mouth and Referral Marketing Blog.

Grow your store with Printful’s ecommerce challenge

by Nora Inveiss @ Blog – Printful

Lazy summer days are coming to an end, and with that starts the fall. The back to school season always feels ripe with possibility – it’s time for new challenges and to get started on things you might have been putting off. With that in mind, we decided to launch a social media experiment – […]

The post Grow your store with Printful’s ecommerce challenge appeared first on Blog - Printful.

eCommerce SEO - DotcomWeavers

eCommerce SEO - DotcomWeavers


DotcomWeavers

At DotcomWeavers, we are eCommerce SEO specialists and can help your business rank highly on search engine results pages (SERPs) to earn more conversions.

New subcategories increase sales and signups

by Elizabeth Hollingsworth @ Practical Ecommerce

Ecommerce sites typically launch with a modest product range and, potentially, category names that will become redundant as the business grows. I launched My Wedding Décor over two years ago with ...

Ecommerce SEO | Ecommerce SEO Services | Hallam Internet

Ecommerce SEO | Ecommerce SEO Services | Hallam Internet


Hallam Internet Ltd

Ecommerce SEO services from experts you can trust. Established in 1999, Hallam provides Ecommerce consulting for some of the UK's leading brands.

eCommerce SEO : SEO for E-Commerce Websites | ETRAFFIC

eCommerce SEO : SEO for E-Commerce Websites | ETRAFFIC


eTraffic Web Marketing

Is your e-commerce site generating sales or just costing you money? We can start sending traffic straight to your website with eCommerce SEO. Find Out How!

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SEO India, We offer outsource SEO services in India at highly competitive prices. Get your SEO quotes now!

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EZ Rankings- ecommerce website design & solutions provider in India for ecommerce website to build a profitable Ecommerce business.

How to Boost Your SEO Using the Lean Startup Methodology

by Mike Sims @ CanIRank Blog

Planning and executing a major content marketing and SEO strategy can be time-consuming and very expensive, especially if it fails. While SEO isn’t necessarily as expensive as paid ads, it does require a substantial amount of effort to successfully implement. Instead of taking a large jump and risking failure, what if there was a way […]

Why You Should Ignore Yahoo and Bing Even Though They Matter

by Snap Agency @ Snap Agency

When most SEOs do keyword research, the large majority will only ever look at Google. This might seem silly to you because a surprisingly large amount of people still use...

How to Setup Hreflang Tags for International SEO

by Geoff @ Geoff Kenyon

What are Hreflang Tags? Hreflang tags are an explicit signal for Google to indicate the location and language of a URL’s intended audience. They can be implemented as a link in the HTML <head>, XML sitemaps, or HTTP header. Google introduced hreflang tags in 2011 to help search engines understand the internationalization of a page […]

The post How to Setup Hreflang Tags for International SEO appeared first on Geoff Kenyon.

What Is Social Media Advertising?

by Michael Hopson @

We live in a world full of likes, comments, tweets, pins, grams, snaps, and many more ridiculous interactions that can be found on social media. Merriam Webster defines social media as: “Forms of electronic communication (as websites for social networking…

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How to Improve Your Google Ranking Quickly

by Andrew Romans @ CanIRank Blog

I’m about to show you something as close to an “SEO easy button” as you’ll ever find. The secret lies not in what you do, but where you apply your efforts. Like most companies, you probably have a number of pages on your website that rest on the border between search engine results pages for […]

Facebook Ads: 4 Strategies You Can’t Ignore!

by David Stone @ ROI Revolution

Facebook ads are here, and they aren’t going anywhere. They reach a massive audience of over 1.2 billion daily active users (a number that is only growing).  As advertisers know from experience, however, costs inflate and conversion rates tank when an audience isn’t actively searching for your offering. For this reason (with the notable exception […]

The post Facebook Ads: 4 Strategies You Can’t Ignore! appeared first on ROI Revolution.

Introduction to the Ecommerce SEO blog

by Traian @ eCOMMERCE SEO BOOK

This blog aims at becoming the most exhaustive ecommerce SEO resource on the web. I will regularly publish articles on it, so make sure you come back often. A brief introduction to ecommerce Ecommerce appeared in its basic form (electronic business transactions) in the late 1970s.[1] At that time such transactions happened at the B2B level, mostly for invoices and purchase orders. B2C ecommerce as we now know it started around 1994, after the launch of the Netscape browser. By 2013 ecommerce had boomed to $261 billion in the US alone.[2] In 2014 China’s ecommerce is expected to grow 64%, with sales around $1.5 trillion. You can therefore expect to see new ecommerce websites showing up every day, catering to an audience that is increasingly comfortable shopping online. Most shoppers will initiate their research on a commercial search engine like Google, Yahoo, Bing, Baidu (China) or Yandex (Russia). For ecommerce businesses, this means that the competition is getting tougher all the time. So how do you get ahead of competitors or maintain your existing edge in terms of search visibility? Optimize the website for search engines and their users. We’ll start with the foundation, the architecture of the website, and then we’ll continue with keyword research, which is essential for determining your content strategy. Next we’ll learn how to guide crawlers to avoid traps, and then we’ll explore using internal linking to improve relevance and create strong topical themes. We’ll continue by deconstructing the most important pages for ecommerce websites—the home, subcategory and product detail pages—each in a separate articles. About this blog This blog evolved from the desire to offer those involved in ecommerce access to on-page search engine optimization (SEO) advice in a single place. The Internet contains a large amount of SEO information, and the online SEO community is amazing; in fact, I’m not aware of any other online community that shares information at the level SEOs do. However, the SEO resources that ecommerce professionals need are widely scattered. So I decided to put everything I have researched, learned and practiced about SEO since 2002 into a single resource. For now, that resource is a blog, but this medium may change. SEO is too dynamic, and keeping a book up to date simply takes too much time. The current edition addresses on-page SEO issues only. Link development is a big part of the rankings equation and requires a blog of its own. But while links have been the main target of SEOs for a very long time, I believe that you should optimize your website by putting people and content first. Then you can think of search engines, and finally of backlinks. What level of SEO expertise is required? This blog contains intermediate to advanced SEO advice and tactics. You may find that the book gives particular advice or an opinion about a topic without getting into details—that may be because that topic is basic SEO knowledge. In many such cases, I reference others’ work, so please check out those resources. In other cases, I don’t reference because I don’t consider it necessary. I also skip rudimentary topics such as how search engines work. Who should read this blog? If you’re a small or medium business (SMB) owner who runs an ecommerce website, then this blog is for you. You’ve probably realized that running an ecommerce business requires a lot of skills. Depending on your background, you’re either putting a lot of time and work into learning various other disciplines—like programming, design, usability and copywriting—or you’re contracting qualified help. This blog will help you realize how complex SEO really is, and it should help you set realistic expectations. That means: don’t expect to get qualified personnel if you pay peanuts. More importantly, don’t expect organic traffic to be the silver bullet of your marketing campaigns. It’s a good idea to diversify your acquisition channels to email, social, referral and more while working your way up in organic results. If you’re an ecommerce executive in an SMB or large organization, read this blog to understand how complex on-page SEO is, and how almost any decision you make regarding the website might affect its search visibility. The book will show you what needs to be done to have an SEO-friendly ecommerce website, but it’s up to you to prioritize based on your current situation and objectives. Even if you work in a medium-sized business, you may realize that you don’t have all the expertise or resources in-house, so you will have to contract/hire outside talent. If you don’t feel like reading technical stuff, at least pass a copy of this blog onto the IT, marketing and production departments. If you’re a search engine optimizer (SEO), I hope you will find this blog helpful not only because it presents most of the SEO issues encountered by ecommerce websites in a single resource, but also because it provides advice and options for addressing those issues. You can show the book to your employer or your clients to help them understand that ecommerce SEO cannot be addressed overnight, nor does it have strict rules. SEO is an art, and it involves risks. This blog will also be valuable to IT professionals involved with ecommerce. The book discusses on-page SEO issues and proposes solutions; however, it doesn’t go into the technicalities of fixing them. While working with your colleagues to address a particular issue, you should decide which approach is best given your particular technical setup. For example, sometimes a 301 redirect is not possible, whereas a rel=”canonical” is. While I may recommend one approach over another, you will have to decide whether it’s possible to implement the recommended method. What websites is this blog for? Ecommerce extends across a multitude of segments, such as travel (air tickets, railway tickets, hotel bookings, tour packages, etc.), retail, financial services and many others. While the vast majority of the examples presented in the blog are for retail, the SEO principles discussed here also apply to all other ecommerce segments. This blog is for websites that face complex issues associated […]

How to Optimize the Product Pages of Your Ecommerce Website

by Joydeep Bhattacharya @ Unamo Blog

Someone may perform a Google search for an item in your store, but unless that product’s page is optimized correctly, they may not be able to find it easily in the search results. So, unless you wish to miss out on potential visitors, you should make sure your product pages are optimized. The recommendations below […]

Will Pay Per Lead Overtake Traditional SEO?

by Keith Hodges @ OnCrawl : Onsite SEO monitoring tool

Search engine optimisation is now an industry with a history, we can plot timelines on changes in approach, algorithms and perception and use this knowledge of the industry to determine what comes next. The SEO industry is now old enough to have ‘traditions’ – the set markers, standards and principles that an SEO agency or in-house SEO team will work towards. However, in the last year changing trends suggests traditions might be set to change, with SEO moving heavily towards Pay Per Lead (PPL).

What is Traditional SEO?

The idea of traditional SEO has at its core some key elements:

Improve rankings
Increase traffic
Drive [...]

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How to Create XML Sitemaps

by Geoff @ Geoff Kenyon

XML sitemaps are pretty well known within the SEO community but their purpose and value are often misunderstood, so let’s start with the basics. In this post, we’ll look at how to create XML sitemaps strategically. Shortly I’ll be posting a follow up post of XML sitemap generators to help you actually create your XML […]

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Google Continues To Improve Search AI

by Ryan Howard @ Complete Web Resources

To keep on top of SEO it’s important to keep a close eye on what Google is planning. Last month, Google’s senior vice-president of search, John Giannandrea, spoke to Leslie D’Monte from Live Mint about the increasing role or artificial intelligence in search. From the exclusive and in-depth interview we have gained some vital insights […]

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Dozen Of Best Shopping Cart Reviews (2017) & Few More

by Victoria Desyatnyuk @ Cart2Cart

Today’s eCommerce industry is overstaffed with hundreds of platforms - from very simple to super advanced. Modern shopping carts offer impressive set of tools to great starts. In this endless sea of innovations it is extremely difficult to a common merchant to pick up one solution to run e-business. To soften this burden for you, … Continue reading

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A Magento SEO Extension to boost your SEO growth!

by Canonicalized @ Canonicalized

In this article, we are describing how you can avoid some developing costs when optimizing a Magento store.

What important SEO tweaks does your website need? How to prevent expensive implementations?

We lay everything out for you!

The post A Magento SEO Extension to boost your SEO growth! appeared first on Canonicalized.

Ecommerce Website Architecture and SEO – Part 4

by Traian @ eCOMMERCE SEO BOOK

This is the fourth part of the Site Architecture for e-Commerce series. I recommend reading part one, two and three. All ecommerce websites will have primary navigation (aka global navigation or main navigation), secondary navigation (aka local navigation) and contextual navigation. Another form of navigation specific to ecommerce websites is faceted navigation – this form of navigation is present only on complex ecommerce websites. Primary and secondary navigation Primary navigation is the easiest type for most users to identify. It allows direct access to the website’s hierarchy and is present on almost all pages. Primary navigation represents all of the top-level categories. It will be difficult for Kohl’s to rank for top-level category keywords (e.g., Home, Bed & Bath, Furniture, Outerwear, etc.), since they will have to compete with niche-specific websites that are laser-focused on one particular segment—for example, a company that sells only furniture. However, it’s not impossible for Kohl’s to achieve good rankings, but it will require significant work, including onsite SEO and quality back link development. Regarding secondary navigation, even IA experts like Steve Krug, Jesse James Garret and Jacob Nielsen can’t agree on a definitive definition. For many ecommerce websites, primary navigation consists of category links, while subcategories links can be found in secondary navigation. Strongly connected with navigation links is an SEO best practice that recommends keeping the number of links on a page below 100. Don’t be stuck on this number, as you can have more than 100 links, depending on the authority of your website. You will see high PageRank websites like Walmart having 600 links: The large number of links results from the use of the fly-out mega menu in primary navigation, for usability reasons (it makes deeper sections easily accessible to users). Mega menus allow direct linking to subcategories and even to products, but you have to be careful to keep that number to a reasonable limit. Since the primary navigation is present on the majority of the pages on a website, it can have a pretty big influence. Let’s take another example, Walmart. Notice the See All Departments link at the bottom of the primary navigation? Consolidating a long list of departments into a single resource probably has to do with design considerations (limited screen real estate) and user experience (too many options to skim at once), but it also has an effect on the PageRank passed to the other pages. However, Walmart has a separate page for the complete list of their departments and categories: You can help the information architects decide which categories are the most important for users and should be listed on the primary navigation. Use the web analysis tool to identify the most searched terms on the website, the most viewed pages, the highest pay-per-click (PPC) traffic keywords or other similar metrics. Contextual navigation Contextual navigation refers to the navigation present within the main section of web pages. It excludes boilerplate navigation items such as those found in the header, sidebar and footers. Examples of contextual navigation on ecommerce websites include: You will need to discuss contextual navigation with the information architect to identify relevant relationships between categories, subcategories and products, and to plan the internal linking accordingly. Prioritization You need to know how many pages will be linked from the primary, secondary and footer navigation on each page template. This is important to estimate, because you need to determine how many links you can display in the contextual navigation. If you have a new website, it’s a good idea to keep the number of links on each page to a maximum 200. This is because you will have only a small authority (PageRank) to pass along to lower levels in the beginning. Some prioritization guidelines: Keep the number of top-level categories/departments in the primary navigation low to avoid the paradox of choice.[1] Research has established that having too many choices is bad for decision making.[2] The short-term memory rule of seven items doesn’t apply to primary navigation, as users don’t need to remember the menus. You can list more in a view-all departments or view-all categories Vertical primary navigation placement allows room for more categories: You can break each category level into 20 to 40 subcategories, depending on how large your inventory is. If a parent category needs more than 40 subcategories, you may want to consider adding a new parent category and/or implementing faceted subcategories. The hierarchy to reach a product details page should be fewer than four (maximum five) levels deep: Three levels deep means home, category, product details page (this is for a niche retailer). Four levels is home, category, subcategory, product details page (this is the most common setup). Five levels means home, department, category, subcategory, product details page (this setup is for large department stores). If the hierarchy has more than four or five levels, consider using faceted navigation and filtering by product attributes. To improve the authority (PageRank) and the relevance (anchor text) of product detail pages, add a layer in the hierarchy just below the product details page level and link to relevant items from there (e.g., blog, community forums, user reviews and so on). Ordering the categories (or items) alphabetically is not always the best option. You should prioritize based on popularity and logic whenever possible, and eventually complement with an alpha navigation (if user testing proves that such navigation type is useful).   If a category has too few items, consider moving them to an existing category with more items. Only do this if the new categorization makes sense for users. If a category has too many items (thousands), it may generate information overload. In this case, you can break the category into smaller subcategories. Keyword variations Planning a categorized product hierarchy is not easy. At the top category level, the labels in the primary navigation must be intuitive, have the appropriate search volume and be concise enough to support menu-based navigation. It’s worth repeating that determining the hierarchy of an ecommerce website based solely on keyword research is neither ideal […]

E-commerce SEO Tips

E-commerce SEO Tips


Snap Agency

Spread the love    E-commerce SEO is enormously important to our organization as we were built from an e-commerce family of seven stores and started doing SEO for other companies asking us...

20 KPIs Your eCommerce Business Needs

by Ron Dod @ Visiture

Hate Reading? Click Here for the Summary Key performance indicators (KPIs) and an in-depth understanding of what to do with them are a gift to eCommerce merchants. Think of your KPIs as checkpoints that ultimately guide the success of your online store. Not understanding your KPIs is similar to an amateur hopping in a plane’s […]

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How to modify default meta description, title, and keywords in Magento 2

by Toni Anicic @ Inchoo

The default description, default title, and default keywords input fields in Magneto administration used to create SEO issues for store owners ever since version 1.X of Magento. Magento versions 2.X are no exception to this issue. Why is this an issue? The SEO best practice for meta descriptions is to have a unique meta description...

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Ecommerce Briefs: Walmart Steps Up Acquisitions

by Marcia Kaplan @ Practical Ecommerce

One economic sector’s implosion is another sector’s lucky break. Physical store closures are disproportionately occurring in the apparel category, pushing more consumers to online clothing shopping. Seizing the opportunity for ...

15 Tips to Increase Your Retargeting Efforts to Boost Your eCommerce Store

by Ron Dod @ Visiture

Hate Reading? Click Here for the Summary The number may vary for your eCommerce store, but on average only around 2% of customers convert during their first visit to an online store. So, 98% of the traffic is walking right back out, including traffic you’ve likely paid for. Most eCommerce marketers are aware of the […]

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5 Steps to Decode the E-Commerce Customer Journey: Multi-Device Mayhem

by Sam Hurley @ Digital Current

Customers now use multiple devices during the customer journey & it can be difficult to accurately track them between devices, but we’re here to help. Firstly: There is no ignoring the significance of the e-commerce industry. Its growth over the years has been phenomenal, constant, and ubiquitous. Even if the trend begins to slow down […]

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5 Big Reasons Why Your E-Commerce Brand Needs to Use AI (+Tools to Try!)

by Sam Hurley @ Digital Current

E-commerce remains a highly competitive field, but don’t fret, you can make it big amongst the giants thanks to artificial intelligence and machine-learning tools. Artificial intelligence and machine learning have far surpassed the “eye roll” reaction they once sparked… They have become essential tools for many large e-commerce brands to operate at such scale — […]

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10 Features Your eCommerce Store Must Have to Succeed

by Ron Dod @ Visiture

Hate Reading? Click Here for the Summary The amount of creativity and ingenuity some eCommerce store owners have used is astonishing. This creativity, however, is short lived. Shoppers quickly pick up on things they like and then start to demand it from every digital shopping experience. The savvy eCommerce merchant is capable of building a […]

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Tips to Find A High Quality SEO Reseller Program

by admin @ EZ Rankings

Many companies aim at doing their work themselves. It does seem like an excellent idea in the beginning. You feel like doing everything even reselling your SEO. However, there are certain things you must keep in mind that it is a job that requires full-time of the day. It could also be less effective if it is done alone and lack of motivation can result in you giving up and getting back to the widgets. For the development of an SEO presence that is stable enough, you have to outsource the services of the SEO. Hence to begin there are certain criteria that you should keep in mind and they are following. Result Standard Any SEO Reseller Program you go […]

How to Identify and Prioritize Conversion Optimization Opportunities

by Brian Honigman @ Digital Current

Use this guide to help you determine how best to optimize your site in order to boost visitor conversion. Conversion optimization is an ongoing marketing practice that’s never fully completed. No website is perfect as every brand will have areas of their online properties worth optimizing to boost conversions. As an enterprise brand, you likely […]

The post How to Identify and Prioritize Conversion Optimization Opportunities appeared first on Digital Current.

5 Things You Must Know When Making An SEO Content Strategy

by Arsen Rabinovich @ LosAngelesSEO.org

When you are pulling out all the stops to get your business off the ground with the online community, you probably already know that there are two essential factors at play: well-written content and search engine optimization (SEO). They form an interdependent relationship that you need to understand if you are to succeed. Great writing […]

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How to Build a Successful Loyalty Program for Your eCommerce Store

by Ron Dod @ Visiture

Hate Reading? Click Here for the Summary Companies continue to join the club, adding loyalty programs in an effort to improve customer retention. There’s good reason for that. The average number of loyalty programs a consumer is enrolled in has grown to more than 14. That’s up from 11 memberships in 2014. Hoping to benefit […]

The post How to Build a Successful Loyalty Program for Your eCommerce Store appeared first on Visiture.

8 Ways To Improve Customer Retention In Ecommerce

by Karl Kangur @ MageMail Blog

Ever left something behind at a party? It’s not a good feeling. Not just because you’ve lost something of value, but now you have to try and get it back. Think about the pain of “retracing your steps”, desperately asking friends if they saw something, followed by the obligatory, awkward, ‘I lost my phone’ type […]

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Lessons from an ecommerce email marketer

by Peter Keller @ Practical Ecommerce

I have a reputation as a marketer who sends a lot of emails. And it’s true. At FringeSport, we send most of our subscribers five emails per week — sometimes ...

ECommerce SEO, Social Media & Content Marketing Agency

ECommerce SEO, Social Media & Content Marketing Agency


Volume Nine

V9 is an ecommerce SEO, social media and content marketing agency, and we know what it takes to drive new traffic to your ecommerce site. Learn more!

9 Critical Skills to Build a Robust B2B Ecommerce Site

by Lori McDonald @ Practical Ecommerce

Building a B2B ecommerce site requires a breadth of skills. It’s important to look not just at people or roles, but the expertise to accomplish the job. In this post, I’ll ...

Marketing Opportunities for Los Angeles Businesses

by Arsen Rabinovich @ LosAngelesSEO.org

You might feel like you’re on a constant roller coaster as a Los Angeles-based business owner. With a diverse potential customer population in constant flux, a widespread geographical area and stiff competition, the action never seems to stop. You need some ways to market yourself to the millions of L.A.-based people who could benefit from […]

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[Shopify Instagram Marketing] 5 Steps To More Ecommerce Sales

by Giles Thomas @ AcquireConvert

In the few minutes it takes to read what follows, Instagram will no longer be a mystery or a lost opportunity. You’ll be ready to take on the world with it. You’ll find a complete guide to setting up an effective sales funnel using Instagram. This is in five easy steps as follows… Create an […]

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[Shopify SEO] The Ultimate Guide To Skyrocket Your Traffic

by Giles Thomas @ AcquireConvert

Why are some Shopify stores killing it with traffic while you seem to have to fight for every visitor you get? Imagine what you could do with all those visitors to convert! All Shopify store owners know that traffic is the basic ‘currency’ of making sales – but few have fully grasped the Shopify SEO […]

The post [Shopify SEO] The Ultimate Guide To Skyrocket Your Traffic appeared first on AcquireConvert.

How to run a quick security check of your Magento store?

by Aron Stanic @ Inchoo

Security of any software system, let alone an eCommerce one, is becoming one of the hottest topics out there. How can you as a store owner do a free and quick security check of your Magento website, even without immediate development assistance? Read on and make sure to stay secure! Magento has a vibrant ecosystem...

The post How to run a quick security check of your Magento store? appeared first on Inchoo.

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

14 Actionable Ecommerce SEO Tips That Will Increase Your Traffic

14 Actionable Ecommerce SEO Tips That Will Increase Your Traffic


MageMail Blog

Optimize your ecommerce SEO and increase your store's search traffic and sales. Check out these tips you can implement right away now.

How to improve your SEO working with influencers?

by Emma @ OnCrawl : Onsite SEO monitoring tool

Influencer marketing can provide great opportunities when it comes to SEO. Actually, working with influencers’ fan base is valuable for any brands and for their SEO as it can bring you brand awareness, traffic and sales.
This is where influencers can make the difference by increasing your reach and positively impact your SEO. While the key benefit of working with influencers remains the increase of leads and sales, the smaller part of it does matter too: social shares, native mentions, visibility, backlinks and more!
This article aims to show how working with influencers can help you improve your SEO. 

Impact of influencer marketing [...]

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20 Open Source Ecommerce Platforms

by Sig Ueland @ Practical Ecommerce

Open source ecommerce platforms offer businesses an inexpensive and customizable option for launching an online store. Many of open source platforms also have active support communities and scalability, for growth. Here is a list of 20 open source ecommerce platforms. There are new and established platforms, with both core features and contributed add-ons. Many of these open source community solutions also have enterprise platforms for larger players

Step-By-Step Guide For E-Commerce SEO | SEJ

Step-By-Step Guide For E-Commerce SEO | SEJ


Search Engine Journal

You've spent months, maybe even years, building your e-commerce site, but still got no traffic? Read SEJ's guide for e-commerce SEO to increase traffic.

5 SEO Tips To Improve Your YouTube Video Views

by Arsen Rabinovich @ LosAngelesSEO.org

There is a saying that a picture is worth a thousand words. If that is the case, perhaps it is also true that a video is worth ten thousand, at least when it comes to online videos from sites such as YouTube. It is estimated that by 2017, 74 percent of all Internet traffic will […]

The post 5 SEO Tips To Improve Your YouTube Video Views appeared first on LosAngelesSEO.org.

10 Practical SEO Tips for E-Commerce Websites

10 Practical SEO Tips for E-Commerce Websites


Vandelay Design

In this article we take at 10 practical SEO tips for ecommerce websites. Everything that will be covered is very practical and can be realistically achieved to help increase traffic for your own e-commerce site, or for a client. The most important thing for...

What the are the 9 most common eCommerce SEO Mistakes?!?

What the are the 9 most common eCommerce SEO Mistakes?!?


SEO Nick

Doing eCommerce SEO is a tricky thing to do, check out 9 of the most common mistakes people do and learn how to avoid any major problem before it appears

Local SEO for Small Businesses

by Adam Coombs @ Unamo Blog

Local SEO for Small Businesses The organic search results are already a tough place to fight for top rankings. Local search results? Even harder. Besides traditional SEO, there are a variety of local SEO ranking factors that small businesses and even larger franchises have to worry about when jockeying for the top positions for localized […]

SEO the Movie: you should watch this!

by Francois Goube @ OnCrawl : Onsite SEO monitoring tool

I have been in the SEO industry for over 15 years now. One thing I love is the open-mindedness and kindness of the people in the SEOsphere. I have to admit I owe a lot to the pioneers of SEO. I’ve been spending so much time on Webmaster World and dropping tons of lines on seo-related mailing lists back in the 2000’s. The challenging discussions and the test-and-learn attitude that most of the pioneers have promoted have been crafting my skills for years.

That’s why when I saw that a movie was released about SEO, I felt I was 25 again! [...]

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Digital Marketing Blog with EZ Rankings- Stay Tuned

by @ RSS Feed for https://www.ezrankings.org/

Get information at EZ Rankings blog for all latest SEO trends, design & development news to keep up yourselves updated .

What Is SEO? Solve The Puzzle With This Four-Minute Guide

by Grant Effinger @

No fluff, no sales pitch…Give us four minutes, and you’ll get an explanation of the fundamentals of SEO that anyone can understand and, better yet, utilize. WHAT IS SEO? SEO IS: A way to improve your quality traffic, rankings, and…

The post What Is SEO? Solve The Puzzle With This Four-Minute Guide appeared first on .

by @ RSS Feed for https://www.ezrankings.org/

Digital Marketing Agency in India offers top SEO services in India. Along with SEO services, we also offer PPC, SMO, ORM and Web design and development services.

What Is The Importance Of Unique Website Copy?

by Arsen Rabinovich @ LosAngelesSEO.org

As an entrepreneur, your job is to set yours apart from your competitors if you want to succeed. If you have a brick-and-mortar store, you probably already have taken pains to organize your products in an appealing manner and make your signage and other advertising compelling and attractive to prospective customers. It is just as […]

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JavaScript & SEO – What you should know

by Emma @ OnCrawl : Onsite SEO monitoring tool

The relation between Javascript and SEO is a highly debated subject in the SEO sphere. Whether your site is using that language or whether you are planning to audit a client’s website rendering Javascript, there are a few things you should take into account before crawling it.

What is Javascript?

JavaScript is a programming language used to make web pages interactive and dynamic. It can be used for comment or AJAX recommendation widgets for instance. Javascript is operating on visitor’s computer and doesn’t need constant downloads from your website.
On the other hand, as Javascript is an interpreted language, it does not need [...]

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Social Media Advertising FAQ

by Rachel Dankof @

10 Top Questions about Advertising on Social Media It may be surprising to learn that advertising on Facebook has been around for nearly 15 years. Since their advertising platform launch in 2004, Facebook has made a ridiculous amount of changes…

The post Social Media Advertising FAQ appeared first on .

7 e-commerce SEO trends we’re seeing in 2016

7 e-commerce SEO trends we’re seeing in 2016


Search Engine Land

For those managing search engine optimization for e-commerce websites, contributor Jayson DeMers has some advice for what to focus on to stay ahead of the competition.

The Definitive Guide to Ecommerce Search Engine Optimization

The Definitive Guide to Ecommerce Search Engine Optimization


Neil Patel

At some level, every online business is built on an ecommerce business model. They all have customers to serve, orders to take, a great customer experience to give and, of course, products or services to sell. Whether or not you’re an ecommerce site, if you want to maximize sales overall, this guide will be your best …

SEO for Ecommerce: Cautions, Admonishments, and How to Get it Right (Part 1)

SEO for Ecommerce: Cautions, Admonishments, and How to Get it Right (Part 1)


ROI Revolution

SEO is important for organic search rankings, but understanding best practices for ecommerce sites can help create a strong foundation.

Ecommerce Website Architecture and SEO – Part 3

by Traian @ eCOMMERCE SEO BOOK

This is the third part of the Site Architecture for e-Commerce series. I recommend reading part one and two first. As I mentioned at the end of part two of the series, you can create ecommerce silos with directories or with internal linking: Directories You create the hierarchy using user research and testing (done by information architects), keyword analysis and research, and web traffic analysis. Your silos will be the directories in the URLs. Whenever possible, have a directory hierarchy. Internal links With internal linking you can create virtual silos, as pages in the same silo don’t need to be placed under the same directory. You achieve virtual silos by controlling internal links in such a way that search engine robots only find links to the pages in the same silo. This is a very similar concept to bot herding[i] or PageRank sculpting[ii] (with subtle differences in meaning and application). Siloing with directories This is the easiest to implement on new websites during the IA process. From a user experience perspective, creating the website’s hierarchy with directories is the best way to go. In the end, siloing with directories is actually creating good vertical hierarchies, which the URLs reflect. Many online retailers create them naturally by branching out all categories, without thinking too much about SEO and without being obsessed with either keywords in the anchor text or internal linking patterns. A sample silo with directories would look like: mysite.com/category1/subcategory1/ mysite.com/category1/subcategory2/ mysite.com/category1/subcategory3/ …. mysite.com/category1/subcategoryN/ Does this “siloing” look familiar now? It should if you use directories in your URLs, because it’s actually nothing more than a good hierarchy. So if you design your website hierarchy properly, you don’t even need to worry about siloing. Note: You need to have fewer than three directory levels. Siloing with internal linking Siloing with directories may not always be possible (for example, if you wish to change an existing hierarchy on an established website). In this case, you can create virtual silos using carefully controlled internal linking. Generally, pages in a silo need to pass search engine authority (PageRank) and relevance (anchor text) only with respect to other pages within the same silo. This is to prevent the dilution of a silo’s theme and to send the maximum power to the main silo pages. There are rules about linking within and between silos. A page within a silo: Should link to parents. Can link to siblings (pages at the same level in the hierarchy) if appropriate. Should not link to cousins. Could eventually link to uncles/aunties (siblings of that node’s parent). Linking to uncles/aunties means that if you have to link two related supporting pages found in separate silos (cousins), you should link only to the silo’s main page (uncles).   If you need to link to pages outside the silo, hide those links from search engines (e.g., with Flash, Asynchronous JavaScript and XML [aka AJAX], iframes or JavaScript). Note, however, that there is a fine line between white hat and gray SEO, and such siloing may cross that line at some point in time. This is because Google’s definition of manipulative techniques is generated in answer to the question: “Would you do it if search engines didn’t exist?” For now, though, it seems that some big brands deploy siloing, and they are not being penalized. But don’t take siloing to the extreme. If a page is more relevant and you want to link to it, then do so, regardless of whether it’s in a different silo/theme. Siloing with internal links is a powerful advanced SEO technique, especially for large websites with multiple departments (themes, categories) that are not semantically related (grocery with mobile phones, for example). But it’s important to know that siloing is not easily achieved, and it pays to be aware of the existing dangers. If you want to silo with internal linking, know that: PageRank sculpting with rel=”nofollow” is not recommended. Virtual siloing means you somehow have to hide internal links from search engines, and doing so can fall outside a search engine’s guidelines. Hiding internal links from search engines using iframes, AJAX, JavaScript or other similar techniques can qualify as cloaking, since you show different content to users than to search engines; this could result in penalties. If you hide links with AJAX and/or JavaScript, make sure your website works properly with JavaScript turned off (i.e., users can finish ALL macro conversions). Trading away too much for SEO in terms of usability and accessibility is not the right way to go. Siloing may require hiding entire navigation elements, such as facets and filters, from search engines. There are risks associated with such bold tactics. Proper internal cross-linking is helpful and necessary for good rankings (I will discuss this in detail in the the Internal Linking for e-Commerce series), but remember that internal linking has to be built for users first, and only then for search engines. You have to link consistently, thematically and wisely (using synonyms, stems, plurals and singulars, and so on) to support rankings for categories and subcategories. As an SEO, you should not ask information architects or developers to remove navigation elements just for SEO purposes. Keep links that are useful for users, and if you want to remove links for SEO reasons (i.e., to hide them from search engines), then do it with an SEO-unfriendly technique like AJAX or JavaScript. Another method for theming online stores is to evolve taxonomies into ontologies. Instead of linking based strictly on a vertical taxonomy, interlink items that are conceptually related, not hierarchically (e.g., interlink a particular fragrance with some sunglasses from the same manufacturer). This requires defining semantic and conceptual relationships between categories and items and deciding on the internal linking based on predefined business rules. One business rule example is crowd-sourced recommendations (e.g. Customers Who Bought This Item Also Bought …). Do users often buy certain products together? If yes, then cross-link those product detail pages, even if they are in different silos. And if this type of linkage generates too many internal links on those […]

Google Analytics Setup Checklist for Ecommerce

by Morgan Jones @ Practical Ecommerce

Google Analytics is loaded with reports and has many settings that can be customized to enhance reporting. The following checklist is designed for ecommerce merchants. By using Google Analytics’ reporting ...

9 Unique Ways You Can Improve Your eCommerce UX

by Ron Dod @ Visiture

Hate Reading? Click Here for the Summary Good user experience requires more than just a pretty design. It involves multiple components working in harmony to help visitors navigate a site and complete their goal in the most efficient manner. From website structure to product details, every element must be optimized with good user experience in […]

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eCommerce SEO checklist: 27 tips for a better online shop • Yoast

eCommerce SEO checklist: 27 tips for a better online shop • Yoast


Yoast

Be sure to optimize your eCommerce shop for SEO and UX. For your convenience, we have constructed a nice checklist! Find it here »

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If you are looking to build a career in SEO and digital marketing then EZ Rankings, India is the right place to stoke your passion and help you grow.

Ecommerce SEO: High-Impact SEO Strategies for Ecommerce Sites | Digital Current

Ecommerce SEO: High-Impact SEO Strategies for Ecommerce Sites | Digital Current


Digital Current

Is your ecommerce site struggling against established competitors? Let Digital Current reveal how to become discoverable by fixing 4 ecommerce SEO problems.

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We offer Home improvement SEO, Law firm SEO, Real Estate SEO, Shopping SEO, Photographers SEO, Tours & Travels SEO, Entertainment SEO, Automobiles SEO, Health SEO & Wellness SEO. Visit us today

5 time saving tips using OnCrawl

by Erlé @ OnCrawl : Onsite SEO monitoring tool

How to take advantage of advanced OnCrawl features to improve your efficiency during daily SEO monitoring.
OnCrawl is a powerful SEO tool that helps you monitor and optimize search engine’s visibility of e-commerce websites, online publishers or applications. The tool has been built around one simple principle: help traffic managers save time in their analysis process and in their daily SEO project management.

Besides being an onsite audit tool, based on a SaaS platform supported by an API combining all websites data, it is also a log analyzer that simplifies data extraction and analysis from log server files.

OnCrawl’s possibilities are quite wide but need to be [...]

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Ecommerce SEO Guide & Best Practices for 2017 | Geoff Kenyon

Ecommerce SEO Guide & Best Practices for 2017 | Geoff Kenyon


Geoff Kenyon

Improve organic traffic to your ecommerce site. FREE 15,000 word guide to SEO will show you the ins and outs of optimizing your ecom site

26 Actionable Ecommerce SEO Tips for Every Online Retailer

26 Actionable Ecommerce SEO Tips for Every Online Retailer


EcomHacker

Here are 26 insanely practical ecommerce SEO tips that will land you more search engine traffic for your online store.

Ecommerce Link Building: 44 Experts Reveal Their #1 Tactic

by Freddie Chatt @ EcomHacker

Are you struggling for links? One of the most common problems with ecommerce sites is the struggle to build high quality links, but fear not, I have asked 44 experts this simple question: “If you could use just ONE link building tactic to build links to an ecommerce site, what would it be? So here […]

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How to Get Your SaaS Startup Ranked in the Best Software Directories

by Louisa Atto @ CanIRank Blog

What’s the best way to get exposure for your SaaS startup? When you’re starting out, paid advertising options are abundant and doing SEO for SaaS isn’t easy. It may seem like the best way to gain exposure is to shell out a big budget on some marketing campaigns. But if you don’t know which ones will […]

eCommerce SEO is different than SEO for other types of websites • Inchoo

eCommerce SEO is different than SEO for other types of websites • Inchoo


Inchoo

When I first started in the world of eCommerce SEO almost 6 years ago (my first post at Inchoo will have its 6th birthday later this month) the rules of the game were quite a bit different but even then there were some significant differences between SEO for eCommerce websites and SEO for other types...

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Affordable SEO services in India by EZ Rankings. Our SEO services plans start from $150. Contact us for Industry based ethical SEO services.

Woocommerce SEO Optimization – Everything you need to do now!

by Canonicalized @ eCommerce SEO – Canonicalized

Everything you will read in this article about WooCommerce SEO and beyond it's tested under sweat and tears.

It will definitely help anyone who is looking to improve their Search Engine Optimization regardless of the platform.

The ones who will win the eCommerce SEO game will do so by the quality of implementation and by creativity.

The post Woocommerce SEO Optimization – Everything you need to do now! appeared first on Canonicalized.

A Simple (But Complete) Guide To Ecommerce SEO

A Simple (But Complete) Guide To Ecommerce SEO


SEO Blog by Ahrefs

Follow our step-by-step, noob friendly guide to Ecommerce SEO to increase your store's Google traffic. Includes 3 'real world' case studies.

Why a PPC Campaign Might Be Your Best SEO Move

by Snap Agency @ Snap Agency

It can be easy for even the most experienced digital marketers to get caught up in a single tactic. We can lose our creativity and then become worried when that...

Should Your Business Adhere to Local SEO Ranking Factors?

by Sam Roshan @ eTraffic Web Marketing

Local SEO is the topic of much debate. There are two schools of thought: one that believes Local SEO is essential for all kinds of business and the other that promotes experimenting the benefits of Local SEO listing before deciding to implement on a business website. A massive study of Local SEO factors conducted by … Continue reading Should Your Business Adhere to Local SEO Ranking Factors?

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A Guide to International SEO: Strategies and Guidelines

by Natalie Severt @ Unamo Blog

You have a business. Your business has a website. You use localized keyword research and traditional SEO tactics to help your business rank well online. You have a diversified backlink profile and high domain authority. Congratulations! But now you want to expand. And this is where it gets complicated. How do you create an international […]

Quality Assurance SEO Checklist for Enterprise Sites

by Geoff @ Geoff Kenyon

The post Quality Assurance SEO Checklist for Enterprise Sites appeared first on Geoff Kenyon.

Ecommcere (SEO) Search Engine Optimization Consultants - Ecommerce SEO Consulting | Downtown Ecommerce Partners

Ecommcere (SEO) Search Engine Optimization Consultants - Ecommerce SEO Consulting | Downtown Ecommerce Partners


Downtown Ecommerce Partners

Our Ecommerce SEO consultants are here to evaluate your competitive landscape and deliver an action plan that meets your expectations. Contact us today to learn more.

Digital Weekly: The Post-Update World, Hot Tips on Which Headlines Earn the Share, & More

by Kyle Johnson @ Digital Current

This week, learn the top reasons clients fire their SEO agencies, what content marketing KPIs you should track, how to boost a startup with influencers, and more. How do you succeed as a digital marketer when Google is keeping mum about its algorithm updates? Digital Weekly is here to help you navigate this brave new […]

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How Voice Search is Changing the SEO Game

by Ruth Eschenheimer @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

"Ok Wix, what's voice search?"

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How to Sell Printful Products on Etsy

by Nora Inveiss @ Blog – Printful

Welcome to the crafter’s paradise, we’ve just launched our direct integration with Etsy! Etsy opens doors for existing stores who want to reach a new audience, and it’s also great for all you ecommerce newbies who want to open shop in an established marketplace full of potential buyers. Or maybe you already have an Etsy […]

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Boost Your Ecommerce SEO With a Few WordPress Tweaks

Boost Your Ecommerce SEO With a Few WordPress Tweaks


CodeinWP Blog

Oh SEO, the dreaded three letters that make every ecommerce webmaster cringe. All of your sales depend on how well your site ranks on the first page.

How Little Brands Can Win Big on Amazon

by Ron Dod @ Visiture

Hate Reading? Click Here for the Summary eCommerce has come a long way since the dot com boom. Technology has not only made it safer to shop online, it’s also easier for consumers to find the products they want. For brands and startups, custom cart development isn’t a necessity anymore. Off the shelf eCommerce platforms […]

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Best & Affordable SEO Packages in India by EZ Rankings. You can get the best keywords rankings and traffic for you website through excellent SEO work.

Ecommerce SEO Services - LosAngelesSEO.org

Ecommerce SEO Services - LosAngelesSEO.org


LosAngelesSEO.org

Affordable eCommerce website and conversion optimization agency in Los Angeles. Knowledgeable in WooCommerce, Magento, Shopify and other CMS platforms.

eCommerce SEO Services :: Trinity Insight

eCommerce SEO Services :: Trinity Insight


eCommerce Optimization Services

Trinity Insight provides eCommerce SEO services to retailers and brands. Receive a free SEO consultation :: Call us at 866.535.8807

How Moving Your Office Can Affect Your Local SEO

by Arsen Rabinovich @ LosAngelesSEO.org

Moving your business even just a few miles can be a painful process, and we’re not just talking about the headaches found in boxing up inventory and closing down your old shop. Believe it or not, even a minor move can lead to migraine-sized problems with your local SEO. Read on to learn more. Surely, […]

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6 SEO Best Practices That Will Triple Your E-Commerce Sales

6 SEO Best Practices That Will Triple Your E-Commerce Sales


SEMrush Blog

Why you should implement SEO best practices to improve sales in your e-commerce? According to statistics from Fortune, Google and Facebook hold the largest share of the digital ad market splitting 2015’s advertising revenue of $60 billion into $30 bi...

GoDaddy Magento Hosting Put in Question

by Marta Kakhnych @ Cart2Cart

Today's discussion is going to be all about GoDaddy Magento hosting. All we know Magento as one of the most powerful eCommerce shopping carts. Thanks to its top-notch flexibility, optimization, and developed integration, this solution can tweak your e-store to a level of uniqueness. Taking into account that Magento is a free PHP based open-source … Continue reading

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10 easy ecommerce SEO tips to rank higher in Google in 2017 | Blog - Printful

10 easy ecommerce SEO tips to rank higher in Google in 2017 | Blog - Printful


Blog - Printful

35% of online purchases start with a Google search. If that isn’t enough to convince you that your store’s performance in search engines is important, then your mother was a hamster and your father smelled of elderberries. Jokes aside, the world of SEO (search engine optimization) can be intimidating for those who aren’t buddy buddy …

Enhanced Ecommerce via Tag Manager Implementation Guide

by Canonicalized @ Canonicalized

As you might know, Enhanced eCommerce requires a particular kind of implementation.

It goes way beyond your basic transaction tracking, and it would take a lot longer to implement, but the depth of the data would be worth it.

A complete walk through the steps of adding enhanced eCommerce using Google Tag Manager.

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10 PPC Strategies That Drive Ecommerce Growth

by Robert McNeely @ ROI Revolution

With Industry Insights Straight from Google With online shopping changing dramatically these past two years, we’ve seen PPC strategies diverging strongly between Google and the Yahoo/Bing Network. With Google holding a near monopoly on online searching, as well as on the still-rising mobile momentum, we at ROI Revolution have determined a general set of Google […]

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