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Tools Every Photographer Needs to Succeed Online

by Casey Kelly-Barton @ HostGator Blog

The post Tools Every Photographer Needs to Succeed Online appeared first on HostGator Blog.

The Photographer’s Online Toolkit Whether you’re launching a brand-new photography business or adding an online presence to reach more clients, there are a few tools you’ll need to bring your website and digital marketing into focus. The process of registering a domain name and setting up your website isn’t complicated or time-consuming, but just as […]

Find the post on the HostGator Blog

How to Add a Slide Out Contact Form in WordPress

by Editorial Staff @ WPBeginner

Do you want to add a slide out contact form in WordPress? If your business depends on getting new leads from your website’s contact form, then one of the best ways to grow your lead source is to make your contact form more noticeable. In… Read More »

The post How to Add a Slide Out Contact Form in WordPress appeared first on WPBeginner.

Best SEO Tricks of 2015

by Ben Duffield @ Supreme Optimization

I received an email from a client recently asking me if I had any SEO tricks up my sleeve. He’s a small business owner selling products online. In an earlier post I talked about false expectations from SEO due to black-hat SEO techniques that used to be popular. Unfortunately many companies haven’t caught up with the times and still offer the ...

Read More

The post Best SEO Tricks of 2015 appeared first on Supreme Optimization.

How to Welcome the New Kid at School

How to Welcome the New Kid at School

by @ How to of the Day

Coming into a new school can be very difficult for anyone. You’re in a new environment with people you don’t know instead of your old friends. If you want to help a new kid feel welcome, making a good first impression is crucial. From there, you’ll want to help them get a handle on their new school and integrate themselves fully.

How to Distribute Leaflets Effectively

How to Distribute Leaflets Effectively

by @ How to of the Day

Leaflet distribution requires more effort than it seems. Appealing to receptive customers takes a lot of planning. Keep leaflets small and brief. Hand them out where the target audience can be found, taking pains to always be polite and professional. Find creative ways to distribute your leaflets, including mailing them to homes or displaying them in friendly businesses.

13 Awesome Steps to Build an SEO Optimized Webpage | edu CBA

13 Awesome Steps to Build an SEO Optimized Webpage | edu CBA


eduCBA

SEO optimized is defined as the process used to improve the visibility of a website in search engines with the goal of achieving more potential customers

5 Lies You Tell Yourself About Your Analytics (And How to Fix It)

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Consulting data is good. But being a slave to data is not. There is such a thing as being too data-obsessed. Confirmation bias pops up. And you miss the good, albeit, intangible stuff that comes along with your efforts. The solution is to uncover those biases and misunderstandings that lead you astray. It’s not easy. […]

Local Links And Local SEO – A Full Guide

by Raul Harman @ Monitor Backlinks Blog

Today, a major internet marketing strategy cannot afford to neglect the local dimension. This essential level is not just a playground for pop-up shops to exploit, but a field of rich opportunities every business can snatch. Many entrepreneurs have realized this following the introduction of the Pigeon update in 2014, when reaching the top of ...

The post Local Links And Local SEO – A Full Guide appeared first on Monitor Backlinks Blog.

The Anatomy of a Good Blog Post

The Anatomy of a Good Blog Post

by Christine Darby @ Blog | Squarespace, MailChimp | Collaborada

Whether you're new to blogging or have been struggling to figure out what makes a good blog post, learning basic blog post anatomy can help you with your future blog writing endeavors. Here's what you need to know about blog anatomy 101 from head to toe: Read More >>

How Push Notifications Can Increase User Engagement (With Examples)

by Sherice Jacob @ The Kissmetrics Marketing Blog

It’s hard to imagine going anywhere without your mobile device these days. From kids tethered to their phones, to grandmas Facetiming with their grandkids, our smartphones have become as much a part of our lives as our opposing thumbs. But just how do companies get those opposing thumbs tapping when you’re not in store, checking […]

5 Key Milestones to Develop and Advance Your Content Marketing Program

by Heather Levy @ Content Marketing Institute

What does it take for your content marketing program to mature in your organization? Explore the levels in Gartner’s Content Marketing Maturity Model and learn the five key attributes your program must have for any progress. Continue reading

The post 5 Key Milestones to Develop and Advance Your Content Marketing Program appeared first on Content Marketing Institute.

How to Include Recipes in WordPress Posts

by Keith Lock @ Tips and Tricks HQ

In this video tutorial, you will learn: How to install and activate the JetPack plugin. How to activate JetPack’s Recipes shortcode. How to find the Image URLs from the WordPress Media Library to be used within your recipe. How to use the Recipes Shortcode to easily add search engine friendly Rich Recipes with Print Buttons […]

Top 5 Joomla Frameworks: Roots Catering the Templates

by Deepak Singla @ TemplateToaster Blog

Joomla framework is a blank canvas where you can add your visual designs.These include dynamic module positions, menu styles, template parameters etc. It means the Joomla developers can efficiently use these templates for expressing their talent and coding knowledge by extending them to full-fledged sites. But selecting the right Joomla framework solution, which is both adjustable to your brand identity and able to enhance the user engagement ratio on your site is a bit difficult task for Joomla developers. So, in this article, I am going to discuss some of the best Joomla template frameworks.

Continue Reading

The post Top 5 Joomla Frameworks: Roots Catering the Templates appeared first on TemplateToaster Blog.

How to Deodorize a Car

How to Deodorize a Car

by @ How to of the Day

Cars develop smell over time from food, pets, messes, and other sources. Luckily, a car is usually easy to deodorize in a few simple steps. Clean your car thoroughly and apply substances to remove odor. If you notice a potentially dangerous smell, like the smell of gas, seek professional assistance immediately. Most smells, however, can be dealt with without mechanics or professional cleaners.

How to Grow a Sandalwood Tree

How to Grow a Sandalwood Tree

by @ How to of the Day

Sandalwood is highly valued for its aromatic scent, which is used in incense and perfume. Tropical Indian Sandalwood and temperate dryland Australian sandalwood are two varieties that are commonly grown. If you are hoping to bring some of the exotic scent of sandalwood into your backyard, you’ll need to make sure there is a viable host species. Sandalwood doesn’t grow without a host plant. Once established, sandalwood is a sensuous and potentially profitable tree to grow.

E-Commerce 101: Sell Big with Weebly and Square [VIDEO]

by Square @ Business Resource Center | Town Square

Having a strong online presence and utilizing an omnichannel commerce strategy is increasingly important. So whether your business has been around for five months or 50 years, a website can be a key contributor to your success.

To help you get started, Christina Dam, product marketing lead at Square, recently sat down with Vitaly Odemchuk, head of design at Weebly, and Kim Chappell, Weebly’s head of communications, at General Assembly SF to discuss web design and omnichannel best practices.

They were joined by business owners Paige and Chris Curtis of Alibi Interiors and Jeff and Justin Wiguna of Kiju Coffee, who spoke with the crowd about their e-commerce experiences.

During the event they discussed:

  • Best practices for designing a great website, including creating a catchy headline and selecting key visuals for your site
  • How to build a seamless omnichannel strategy
  • How to optimize your marketing practice to save time and stay creative

A History of America's Credit Cards

by Square @ Business Resource Center | Town Square

The fast-paced financial world of plastic credit cards and their interest rates is relatively new in the grander, larger history of the U.S. Only since the late 1950s have Americans started to use credit, and the craze has resulted in a multimillion-dollar, powerful industry that affects millions of Americans every year. Both merchants and consumers would be completely stuck without the little plastic cards, with slowed transactions and virtually no online purchases. When did we really start using credit cards, and when did this change in monetary systems really start to affect not only our economy but the global economy?

The First "Credit Cards": Tally Sticks

It's very difficult to say when the first credit card existed, as credit exchanges as a concept were around as early as the Middle Ages. They were called tally sticks and were a system of financial record-keeping used when currency, which was heavy, expensive coinage, was not available. These sticks featured notches for the amount of debt owed and were split neatly down the middle, making them very difficult to counterfeit as each one's grain and split was completely unique. Tally sticks were an essential part of tax collection in England for more than 700 years.

The Forgotten Wallet and the Diners' Club Credit Card

The first credit card as we understand it in the modern sense was created as late as 1950. It was called the Diners' Club card. A man named Frank McNamara came up with the idea in 1949 while having dinner in a New York City restaurant. He was caught without his wallet. Urban legend has it that he offered to sign for his dinner, promising to pay for it later, then called his wife to bring over the cash. It is a fact, though, that he created the first consumer-facing credit card company, called Diners' Club.

The Move to Plastic

While most merchants weren't happy with these cards initially, the credit card started a craze that began to take shape in the 1950s and early 1960s. The Diners' Club card was technically a charge card; it required members to pay in full each month. It had been historically made from either cardboard or celluloid. American Express issued the first plastic card in 1959. As a competitor to Diners' Club, the company did very well. Plastic soon became a mainstay. Also in 1959, a new concept was introduced: the concept of the rolling balance, which was revolutionized by MasterCard. Cardholders didn't have to pay in full each month, but allowing rollover would increase fees.

The Development of Money, Metrics, and Convenient Billing

While credit cards started to become common, not everyone could have one in the 1960s. Credit cards began to really take off later on, starting in Sioux Falls, South Dakota, when conventional loans became too highly regulated. In the 1980s, Citibank moved to South Dakota because of its looser laws in combination with what became known as the Marquette decision, which freed up regulations on how much banks could charge their cardholders in interest. This deregulation allowed more people to get credit cards, and the industry expanded a great deal (for better and for worse).

Future Advancements and the "Smart Card"

While the technology for the so-called "smart card," which has an embedded chip, was developed as early as the mid-1970s, it's only now starting to become mainstream. This technology became widespread in Europe in the form of payphone cards as early as the 1980s. The EMV system, which stands for Europay, MasterCard, and Visa, has started to be included in cards as of October 1, 2015. This is considered to be a more secure method of transaction, as these cards are more difficult to counterfeit.

10 Simple Tips To Optimize Your WordPress Website For Better Search Engine Ranking

10 Simple Tips To Optimize Your WordPress Website For Better Search Engine Ranking


Graph Paper Press

10 SEO tips for WordPress includes writing quality content, exchange linkbacks, use keywords in image files and titles, create xml sitemaps, highlight keywords, avoid flash

SEO basics: How to optimize a blog post? • Yoast

SEO basics: How to optimize a blog post? • Yoast


Yoast

How to optimize a blog post? In this SEO basics post, we clearly describe the first steps you should take to make a blog post rank.

In Search of the Perfect Landscape Picture with Albert Dros

by Jonathan Sitbon @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Volcano + Milky Way = BOOM!

The post In Search of the Perfect Landscape Picture with Albert Dros appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

SEO Content: Optimize Keywords

SEO Content: Optimize Keywords


Content Marketing Institute

Knowing how to optimize content for search engines is essential, but can be tricky. Here are some basic tips that are easy to follow to get you on track.

Get the Most Out of Square: The Hottest New Features We Launched in October

by Square @ Business Resource Center | Town Square

We’re constantly releasing tools to help you start, run, and grow your business. In October, we launched a bunch of cool new features that already have thousands of power users.

To make sure you’re getting the most out of Square, here’s an October highlight reel of what’s new.

Sick leave management in Square Payroll

Square Payroll now makes it easy to manage your sick leave and time off policy. Just set your paid time off policy for each team member, and Square Payroll takes care of the rest. Each time you run payroll, your employees’ remaining balance is calculated and included on their pay stub. When employees take time off, simply enter the hours they’re out, and those hours will be paid in your next pay run. (This feature is currently available in California.) Learn more.

Sync your online and in-store inventory levels

Now you can quickly import items from your Square account to your Bigcommerce-hosted online store. And when you connect Square with Bigcommerce, you can instantly reconcile inventory levels when you make sales both online and in-store. Learn more.

New time-saving invoicing features

To help you close the books faster, you can now add multiple recipients to your invoices and easily apply discounts. We’ve also made the cancellation policy on invoices a lot more flexible. Learn more.

Quickly take your brick-and-mortar store online

Our new integration with Ecwid makes it supersimple to take your brick-and-mortar store online in minutes — and start selling across other channels like Facebook and Tumblr. Learn more.

Customer activity in Premium Profiles

In your Customer Directory, Premium Profiles now include a running list of recent customer activity. You can see when and what your customers buy, which emails you’ve sent them, who is sending you feedback, and more. Premium Profiles are available to Customer Engagement Pro subscribers. View your Customer Directory.

California’s New Paid Sick Leave Law: What Employers Need to Know

Sell Online and In-Store? Our New Bigcommerce Integration Helps Streamline Inventory Logistics

How to Craft a Stellar Holiday Marketing Campaign

14 of the Best WordPress Plugins to Make Your Blog More Professional

by Ramsay @ Blog Tyrant: Start a Successful Blog

One beautiful thing about a WordPress blog is the never-ending ability to add plugins that completely change the way your blog looks and functions. It’s absolutely essential for successful blogging. (Please hit that Pin button if you enjoy this post! We really appreciate it.) A lot of these plugins would cost thousands (or even tens...

How to Migrate from WordPress.com to WordPress.org: Step by Step Guide to move your Website (2017)

by Deepak Singla @ TemplateToaster Blog

As a beginner, if you start with WordPress.com - it’s fine as it provides you free hosting and ease of use. But in long run, you would prefer your own online branding with your domain name. Secondly, you have to pay a huge sum to access themes & third-party plugins with WordPress.com. If you really want to express yourself, to be in full control of your site and grow your business, you need to migrate from WordPress.com to WordPress.org.

Continue Reading

The post How to Migrate from WordPress.com to WordPress.org: Step by Step Guide to move your Website (2017) appeared first on TemplateToaster Blog.

12 Important SEO Tips for Your Website

12 Important SEO Tips for Your Website


Goins, Writer

This is part of The Beginner’s Guide to Search Engine Optimization series, written for humans, not robots. Today, we’re talking about optimizing your whole website for search engines.

Setting Content Free: How Health Catalyst Gets Results With Ungated Content

by Andrea Fryrear @ Content Marketing Institute

As Health Catalyst’s senior vice president of marketing, Paul Horstmeier didn’t follow the typical content marketing script. He tore down the email gates and found success. That’s why he is a 2017 Content Marketer of the Year finalist. Continue reading

The post Setting Content Free: How Health Catalyst Gets Results With Ungated Content appeared first on Content Marketing Institute.

How to Pay Attention in a Dull Class

How to Pay Attention in a Dull Class

by @ How to of the Day

Dull or boring classes can be a challenge to endure, especially if you’re trying to earn a top grade. Every student experiences a dull class once in a while, but the good news is that there are easy ways to keep yourself engaged while avoiding distractions. Coming to class prepared, striving to participate, and removing distractions like your cell phone and snacks are all strategies you can use to make it easier to pay attention.

If I Were Starting My Business from Scratch, This Would Be My Game Plan

If I Were Starting My Business from Scratch, This Would Be My Game Plan

by Lauren Hooker @ Blog

So you want to start a business.   You have a ton of motivation and excitement at first, but all of a sudden reality sets in.    There are so many tasks involved, the majority of which you’ve never tackled before. You’re way out of your comfort zone, overwhelmed by all the things that need to get done.    Where do you even begin?   When you’re first starting out, it can be difficult to see the forest through the trees.   When I first started Elle & Company, I found myself piecing together all that I thought needed to get done (forgetting a bunch of steps along the way).    I longed for a step-by-step list of what to conquer and when.   Now, three and a half years into running my online business, I’ve had time to reflect on what worked and what I could’ve done differently to save time (and stress).   So I’m paying it forward. I’ve created a step-by-step list of what to focus on when you’re trying to get your business off the ground.   If I were to go back and start Elle & Company from scratch, here’s what my game plan would look like.

Sneak Peek at 2017 Local Search Ranking Factors Results

by Darren Shaw @ Whitespark

I just gave my keynote presentation at Mozcon Local with my analysis and take-aways from the 2017 Local Search Ranking Factors. You can check out my slide deck below, and be sure to watch the Moz blog for the full results.…

The post Sneak Peek at 2017 Local Search Ranking Factors Results appeared first on Whitespark.

The Complete Guide to Building a Brand Online

by The Wix Team @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Just brand it!

The post The Complete Guide to Building a Brand Online appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

Offline Mode: Works in Nowheresville

by Square @ Business Resource Center | Town Square

Building new tools and features means little until business owners like you find them useful. That’s why we’re excited to report that since the recent launch of Offline Mode sellers have accepted more than $2 million offline. That could have been two million dollars worth of lost sales due to loss of connectivity. With Offline Mode, businesses are making sales no matter what.

So no matter if you’re in the desert…
<iframe width="560" height="315" src="//www.youtube.com/embed/ghrmHjd5hG0" frameborder="0"></iframe>

…out in the ocean…
<iframe width="560" height="315" src="//www.youtube.com/embed/L76I7OgbpFQ" frameborder="0"></iframe>

…or in space…
<iframe width="560" height="315" src="//www.youtube.com/embed/0gqza9pdYbI" frameborder="0"></iframe>

…you’re in business. To accept payments anywhere, click here.

SEO Tips for Home Business Owners

SEO Tips for Home Business Owners


The Balance

Search engine optimization SEO overview and tutorial to help get your site ranked on Google and other search engines.

6 Ways to Make Your Blog More Beautiful (and Effective)

by Ramsay @ Blog Tyrant: Start a Successful Blog

Even the best content runs into trouble when the blog it’s on is so ugly that readers leave before giving it a chance. The good news is that there are lots of ways we can spruce up our blogs in order to make them more appealing, effective and engaging by taking advantage of plugins, tools...

5 Big Reasons Why Your E-Commerce Brand Needs to Use AI (+Tools to Try!)

by Sam Hurley @ Digital Current

E-commerce remains a highly competitive field, but don’t fret, you can make it big amongst the giants thanks to artificial intelligence and machine-learning tools. Artificial intelligence and machine learning have far surpassed the “eye roll” reaction they once sparked… They have become essential tools for many large e-commerce brands to operate at such scale — […]

The post 5 Big Reasons Why Your E-Commerce Brand Needs to Use AI (+Tools to Try!) appeared first on Digital Current.

How Voice Search is Changing the SEO Game

by Ruth Eschenheimer @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

"Ok Wix, what's voice search?"

The post How Voice Search is Changing the SEO Game appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

SEO: The Beginner's Guide to Search Engine Optimization from Moz

SEO: The Beginner's Guide to Search Engine Optimization from Moz


Moz

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.

5 Best Morning Rituals to Supercharge Your Workday

by Jesal Shethna @ eduCBA

We have all woken up in the morning to get ready for our workday, half sleeping and half thinking if we could just get another 30 mins of sleep. And when we finally decide that we cant even afford even another 5 mins of sleep, let alone 30, then our energies kind of drop and […]

The post 5 Best Morning Rituals to Supercharge Your Workday appeared first on eduCBA.

Feeling burnt out? 3 ways to bring the spark back to your business

Feeling burnt out? 3 ways to bring the spark back to your business

by Lauren Hooker @ Blog

Confession: I used to be extremely critical of burnout. I would come across posts on the topic when I first started Elle & Company and thought the writers were being a tad bit overdramatic. If you’re doing what you love, can you really ever become burnt out? It was at a time in my business where I had a ton of motivation. I had a clear goal that I was working toward - creating a full-time business off of my love of design - and I was willing to work 10+ hours a day to get there. The momentum continued to increase as I saw some success in my business. Clients started to come rolling in, my blog was growing exponentially, and I started to offer more products and services. I hit my stride… ...and then recently, I hit a wall. The early mornings, late nights, and no vacations finally caught up with me. That was a month or two ago. Since then I’ve realized that burnout is a real thing.  And after some reflection and time off, I’ve discovered 3 simple things that can help you conquer burnout and bring some spark back to your business.

15 Most Popular WordPress Content Creation Tools

by Chris Richardson @ TemplateToaster Blog

Can you imagine a marketing plan without content creation? Or a website not based on WordPress? Neither can I. Today, more than a quarter of all web pages use this system to build an online presence. You just have to master the best WordPress Content Creation Tools.

Continue Reading

The post 15 Most Popular WordPress Content Creation Tools appeared first on TemplateToaster Blog.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

Paid Subscription Email Newsletters with Squarespace, MailChimp, & Memberful

Paid Subscription Email Newsletters with Squarespace, MailChimp, & Memberful

by Christine Darby @ Blog | Squarespace, MailChimp | Collaborada

Do you want to offer a paid subscription newsletter on your Squarespace site? Currently, the website platform does not handle recurring payments, so a subscription-based newsletter requires some additional setup. Read More >>

Brian Clark of Rainmaker Digital Interviews Jennifer Bourn for the Unemployable Podcast

by Jennifer Bourn @ Bourn Creative

Many people have asked me if I would ever take a job and go to work for someone else again. I always answered, “Maybe. I’m always open to possibility and at least a conversation.” Over the last few years, Brian and I have both been offered jobs — jobs normal people would jump at. But […]

The post Brian Clark of Rainmaker Digital Interviews Jennifer Bourn for the Unemployable Podcast appeared first on Bourn Creative.

7 Biggest PPC Nightmares Sinking Your ROI

by Today's Industry Insider @ The Kissmetrics Marketing Blog

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, […]

An Inside Look at What We're Currently Working On

An Inside Look at What We're Currently Working On

by Lauren Hooker @ Blog

This isn’t a normal Elle & Company blog post.   In a normal Elle & Company blog post, I share strategies and write about topics after I’ve already had time to experiment and figure out what works.   But after reading your replies to my annual survey a month or two ago, I saw that you want to see things as they’re happening. You requested more behind-the-scenes.    Your wish is my command.   I have to admit, though - this is a little out of my comfort zone. Because if something doesn’t work out the way I hope it will, my failure will be public knowledge. All of you will know about it.    But that’s a more honest look at running a business, isn’t it? Trial and error, falling down once, and getting up twice.   So here’s the inside scoop about what my team and I are focusing on this quarter, along with why and how we plan to accomplish it. 

3 Old-School, Data-Driven Marketing Mistakes to Avoid

by Christian Brink @ AddThis Academy

With so many decisions to make regarding data, it’s easy to keep making old-school mistakes. Check out these three data-driven marketing mistakes and how to avoid them.

The post 3 Old-School, Data-Driven Marketing Mistakes to Avoid appeared first on AddThis Academy.

SEO Title Tags: Best Practices and Examples

by Adam Coombs @ Unamo Blog

Title tags in SEO are like the title of your book for the demographics of your two most important types of readers; people and robots. The people need to know what they can expect to find on your page when they click the link. The robots (crawlers) prioritize your page and its content through a […]

How to Identify Themes Within Data for Compelling Stories

by Payman Taei @ AWR

In terms of telling a story with your collateral, marketers are just now learning what many others have known for years – data visualization is the key to dramatic storytelling and resonating with your target audience. Media theorist John Berger said that data visualization is important because people “think in pictures.” Set aside the fact … Continue reading "How to Identify Themes Within Data for Compelling Stories"

The post How to Identify Themes Within Data for Compelling Stories appeared first on AWR.

How to Become a Rockstar: Interview with Manafest

How to Become a Rockstar: Interview with Manafest

by Jeff Goins @ Goins, Writer

Attending a live concert makes you wonder what it'd be like to stand on stage, surrounded by your band, playing to a crowd of screaming fans. Few people have never fantasized about being a rockstar in their own way, but how is it possible? In a world saturated with distractions and noise, it's difficult to stand out from the crowd. With barriers to entry in every industry nearly obliterated by the Internet and social media, everyone has a voice. Which is both a challenge, and an opportunity.

25 Best WordPress Themes for Fitness Blogs

by Editorial Staff @ WPBeginner

Are you looking for the best WordPress themes for fitness blogs? As a fitness website owner, you may be looking for a theme with a specific look and features to help you promote your website. In this article, we will show you the best WordPress… Read More »

The post 25 Best WordPress Themes for Fitness Blogs appeared first on WPBeginner.

Exit Intent Overlays: What They Are & Why You Need One

by Christian Brink @ AddThis Academy

Learn how to reduce your bounce rate and increase website conversions with exit intent overlays.

The post Exit Intent Overlays: What They Are & Why You Need One appeared first on AddThis Academy.

Squarespace Chart Block

Squarespace Chart Block

by Christine Darby @ Blog | Squarespace, MailChimp | Collaborada

The new Squarespace Chart Block makes it easy for your business or nonprofit to display graphs or stats on your website. You have the choice of line, pie, or bar charts to display data. Read More >>

Ten Steps Towards Optimizing Your Site for Search

Ten Steps Towards Optimizing Your Site for Search


Lifewire

Search engine optimization can be intimidating, but it doesn't have to be.Learn more about search engine optimization and how you can optimize your site for search engines and searchers in ten easy steps.

Spot Any Familiar Faces in our New Ads?

by Square @ Business Resource Center | Town Square

Catch our national TV ads last night? If you’re from Minneapolis or Phoenix, you may have recognized some familiar local faces.

We had a ball filming these ads and getting to know the sellers featured — they’re the true stars of these spots. And we’re glad they had as much fun as we did. “The shoot was really fun for our staff and customers,” says Kelly Sharp, owner of The Barber Sharp in Minneapolis. “We’re so excited to see it on TV.” We second that excitement, and we couldn’t be more thrilled to highlight these thriving local businesses for the whole country.

Spot anyone from your neighborhood? Here’s who’s featured:

Minneapolis
Phoenix

We hope you enjoy the ads — and thanks to these Square sellers for letting us into their world. You rock. And you inspire us every day.

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Make a Website With 373 Website Builder Choices

by Dan Kaufenberg @ Just for Websites

  Learning to make a website can be a very daunting task, trust me I was there once. With all the website builder choices, it’s hard to find the right option for you. Luckily websites have evolved since the internet started from simple pages, to complex websites and applications. What this means for the average […]

The post Make a Website With 373 Website Builder Choices appeared first on Just for Websites.

Overview of Front-end Development in 2017

by Govind Gopikrishan @ Zoom Digital – We Want Zoom

Within this series, we will explore the various technologies and skills that are essential for a Frontend Developer in the years...

The post Overview of Front-end Development in 2017 appeared first on Zoom Digital - We Want Zoom.

Jimdo Review

by Dan Kaufenberg @ Just for Websites

Drag and drop website builders got nothing on Jimdo and this Jimdo review will tell you why. With all the different options for building a website Jimdo is in my top five and can create you a great looking, professional website. Jimdo does have drag and drop capabilities, tool integration and a little touch that I […]

The post Jimdo Review appeared first on Just for Websites.

7 Steps to Proper New Website SEO

7 Steps to Proper New Website SEO


HostGator Blog

If you've recently launched a new website, or if you're on the cusp of launching one, congrats! You've done the hard work of setting the whole thing up, or have paid good money to get it done. Now i...

Thank You For Doing What You Do

by Square @ Business Resource Center | Town Square

To all the small-business owners out there: Square thanks you for taking the risk and answering the call to start your own business. We appreciate your desires, trials, and triumphs—everything you do to realize your dreams. You are the reason we go to work every day. This video is a tribute to all the passion, effort, and dedication you put into your craft.

Featured Square Merchants:

  • Beau Bien Fine Foods
  • Astor Row Café
  • Rancourt & Co.
  • Distillery Lane Ciderworks
  • Scarlett Garnet Jewelry
  • SWAT Wildlife
  • Rustica Bakery
  • Whisk: a Sustainable Bakeshop
  • Krewe du Brew Coffee House
  • The Barber Sharp
  • Regla De Oro Gallery
  • Taceaux Loceaux
  • Sump Coffee
  • The Peacock Room
  • Butter Bakery Café
  • Cartel Coffee Lab
  • Hot Indian Foods
  • Just Baked
  • Salt & Cedar
  • Maysles Documentary Center
  • Arbor Care
  • Cherokee Street Bikes

Full Transcript:

“My expectation of my life was different than what it’s become, I was told, ‘You go to school, and you go to college for four years, you’ll get a job, and there’s always gonna be security. That has not proven to be true.’”

“I couldn’t find a job, and when all else fails, work for yourself. It’s my passion, and love. It’s a lot more liberating than anything else you can do.”

“I went into business after college, and started doing a couple little craft fairs, and then you realize I can maybe do this and support myself.”

“My wife and I said, ‘Well, let’s start a coffee shop.’ We dove in with both feet, and it’s history from there.”

“As entrepreneurs, we’re inherently risk-takers. It’s our job to be out there paving the way.”

“The most challenging part of being a small business owner is everything.”

“‘Can I do this on my own?’”

“With all of the reward that’s yours, all the responsibility is yours.”

“There’s nobody else to blame for your successes or failures and that’s a lot of pressure.”

“It can really get you down and it can be very, very hard at times.”

“So there’s lots of surprises, and lots of little pitfalls along the way:”
“finding your customers and marketing,”
“paperwork,”
“all of your bills,”
“the capital to grow,”
“the retail and distribution channels,”
“getting licenses and permits,”
“just having enough time.”

“But, it’s worth it. I love it. I love what I do every day and I feel really happy that this is what I get to spend my time doing.”

“That passion carries you through everything that’s hard.”

“That really is the entrepreneurial spirit is to be able to take a hit and get back up. And that people are willing to take a risk again, and again, and again.”

“Persistence, patience, and dedication would be what you need if you want to be successful as a small business. It’s just forcing yourself to get up and do it every day ’cause you’d rather do this than anything else.”

“It really means a lot to be able to work towards what you ultimately want in life. And it makes me feel really good about what I do.”

“We do one thing, and I think we do it well. And the best part is connecting with that passion every day.”

“It was a really fun journey, and it’s allowed us to grow a lot, and to grow a company that we believe is making an impact on its community.”

“I just really want people to be happy.”

“If you have an idea, you should do it. You should do it.”

“Stick with it. And never give up.”

“This is so the way to go.”

“And I think, anybody could start a business. Anybody could be successful.”

“I do sit down every now and then and watch. There’s a real sense of joy and pride in thinking, ‘I made this. I made this happen.’”

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Streamline Scheduling with Square Appointments [Video]

by Square @ Business Resource Center | Town Square

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Endless rounds of phone tag. No-shows. A calendar covered in erase marks. These are the headaches of scheduling appointments. And they’re not small pain points. You can lose sales when people don’t show up, waste time on the phone, and even miss out on new customers who don’t feel like calling to book.

To help service businesses spend less time scheduling and more time with clients, we’re excited to announce Square Appointments. The tool is an easy way for your customers to book their own appointments and reschedule existing ones without your help. And to help reduce no-shows, Square Appointments automatically sends text and email reminders to your customers. You can determine how far in advance you want to send them out.

We worked alongside entrepreneurs—from math tutors to salon owners—to pilot Square Appointments. They saw an immediate positive impact on their businesses. Some stats: Out of 200 business owners surveyed, 144 sellers said the system helped generate additional revenue, 124 sellers saved more than 30 minutes per day, and 108 sellers said that now they get 10 percent more appointments per week.

You can test-drive Square Appointments with a 30-day free trial. After that, it’s $30 a month for individual sellers, $50 if you have two to five employees, and $90 for unlimited staff. Square Appointments is available to businesses of every size, even those not using Square Point of Sale.

Square Appointments is rated one of the most popular, user-friendly, and affordable software products for salons by Capterra. Try Square Appointments and see for yourself.

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Create A Photography Website for Scheduling

This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time

This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time

by Joe Pulizzi @ Content Marketing Institute

We discuss the possibility of Google buying Marketo and Trade Desk's fight against ad fraud. Our rants and raves feature two music content innovators; then we close with an unlikely source of content inspiration: Warsaw, Indiana. Continue reading

The post This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time appeared first on Content Marketing Institute.

14 Answers to Tricky Questions About Providing Web Design Services

14 Answers to Tricky Questions About Providing Web Design Services

by Lauren Hooker @ Blog

Have you ever been designing for a client when a sticky situation pops up? Maybe they continue to ask for more revisions than you originally planned for.  Or they don’t provide enough information for the pages of their website. Or they don’t have photos that compliment your designs. How do you handle these situations? Over the past 3 years, I’ve run into numerous unique challenges while working with clients, and I often figured them out through a series of trial and error.  But to spare you the trouble of having to figure things out all on your own, I’ve rounded up 14 tricky questions from my Freelance Academy course Q+A’s and I’m sharing the answers with you in today’s post. 

Business Resources for E-Commerce Entrepreneurs

by Square @ Business Resource Center | Town Square

E-commerce is a strong trend across many different industries. The prevalence and availability of the Internet makes retail websites a popular way for companies to sell both products and services. While e-commerce appeals to many people thanks to the ease and low expenses often associated with start-up, it is still important for new business owners to possess basic business skills. Operating an e-commerce business successfully still demands all of the marketing, planning, and management skills that other types of business require.

Starting an E-Commerce Business

Electronic commerce includes any type of transaction that businesses and consumers conduct via the Internet, including credit card processing. With the expanding popularity of online retail sales, many entrepreneurs are exploring e-commerce business opportunities. Just as any brick-and-mortar business needs a plan, an e-commerce business also needs a plan for selling products, services, or information. A feasibility checklist is an excellent way for an entrepreneur to analyze their business solutions and ideas to determine whether their concept makes smart business sense. Many countries are devising e-commerce strategies to help entrepreneurs plan and executive successful business ventures. International guidelines are in place, which provide a voluntary code of conduct for businesses engaging in electronic commerce. Building an inventory and working with manufacturers are just two areas in which an entrepreneur will need to excell when managing an e-commerce business. A number of benefits attract entrepreneurs to e-commerce business. Low start-up costs and overhead expenses are major reasons that many people dabble in this business opportunity, especially since it’s possible to run this type of business without creating a physical storefront to serve customers.</p>

Developing a Strong Business Plan

One of the first tasks of an entrepreneur when organizing a new business is choosing the type of business structure to utilize for the new company. A strong business plan is a vital part of any type of business, including an e-commerce business. Think of a business plan as both a road map and a sales tool for an e-commerce company. With a business plan in place, the company has a clear outline of every goal along with ideas for making the goals happen. The business plan should also include an overview of all resources available for meeting goals. To be functional, the business plan must be in-depth and realistic. A plan based on only the most promising economic conditions would not be applicable or helpful during times of economic downturn. Optimally, a business plan should encompass at least three years' worth of comprehensive information about all activities that should occur to reach goals. An e-commerce business owner should contemplate several key questions when devising a business plan. For example, it's imperative to know who the target customers are, their demographic characteristics, and where they live and shop.

Guides for Business Financial Plans

A financial plan includes comprehensive planning of funding, expenses, and projected profits. Optimally, the financial plan should include an income statement, balance sheet, cash flow statement, and budget. Most businesses, including e-commerce businesses, need financial resources to get off the ground. If more funding is needed than is available, the entrepreneur will need to make a plan and create documentation that will encourage investment. A financial plan includes relevant market research and projections for income and profits. The plan should also show an outline of how recordkeeping will occur for the company, including the person who will keep these records, internal controls for accuracy, and checks and balances for ensuring transparency in finances. A financial plan should outline all needs for funding as well as when the additional capital will be needed. Any repayment terms for financing also belong in the financial plan. Entrepreneurs should avoid the common mistake of underfunding a start-up business. A careful and realistic look at all expenses and expected revenue should provide an accurate financial plan.

Tutorials for Business Marketing Strategies

Plentiful marketing advice exists for e-commerce businesses, and many different aspects deserve the owner's attention. One thing to note is that companies with an active social media presence often appeal to consumers because people like to interact with the business in real time on the Internet. Marketing ideas to promote a product or service should continually evolve to stay fresh. Businesses should engage in brainstorming sessions or use social media to poll potential customers. Providing high-quality content on a website related to products or services can be an effective way to attract customers as well. Some e-commerce businesses market their companies with a blog, which can be an informal way to write about topics related to the business. Branding is another important concern for e-commerce businesses. A part of this brand will be a professional website that shows off a tasteful and current design. Adding press releases to a company website helps promote new business activities. Identifying and watching trends is an integral part of market research. Often, competition is fierce among e-commerce businesses, so focusing on trends that fit into unique company strengths will be a plus for any start-up business. In the process of building a global e-commerce business, business owners also must strive to protect their intellectual property with copyrights and trademarks, as applicable.

This Week’s Must-Read Small Business Articles

by Square @ Business Resource Center | Town Square

Happy Labor Day Weekend, and welcome to our weekly series of must-read small business articles. Every Friday, we’ll be doing just what it sounds like—sharing the articles we think will be the most interesting to Square sellers. (Also, just some fun stuff). Here’s what we’ve got this week:

This guy is launching 12 startups in 12 months. Gives a new meaning to the adage, if at first you don’t succeed … try 11 more times?

He could probably use some sound business advice from the entrepreneurs who shared their secrets for winning on “Shark Tank.” Pro tip: Start with having a plan before you walk in the room.

Speaking of startups, a flight was diverted this week after a fight broke out due to Knee Defender, a new product that prevents passengers from reclining their seats. Viral marketing at its best (or worst, if you were on that flight).

Lots of news this week for small businesses looking to grow online: The Small Business Sense blog has five tips for using Pinterest to market your business. If you want to compete with the Amazons and Walmarts of the world, we recommend this guide to e-commerce for brick-and-mortar retailers or these strategies to help small sellers level the playing field.

Trying to figure out what makes your customers tick? Here are three secrets for making people happy every time.

We posted about this earlier in the week, but this story about a coffee shop in North Dakota that charges based on the honor system is rad. Not only have they not gone bankrupt, they’re making about 15 percent more in profit than expected.

First it put up shutters so we couldn’t casually window shop. Now Abercrombie and Fitch is phasing out its logo to try to boost sales. Next thing you know it won’t be suffocating us with the smell of teenage angst, either.

Finally: a story on firms that are in the awkward position of having to fire a family member. Terminating an employee is never an easy situation. Just imagine having to eat Thanksgiving dinner with that very same employee.

The History of American Entrepreneurship

by Square @ Business Resource Center | Town Square

The United States has entrepreneurialism deeply rooted in its history as the country was founded and settled by risk takers and innovators looking for new opportunity. Americans are raised learning about inventors such as Thomas Edison and Benjamin Franklin while entrepreneurs such as Henry Ford and Andrew Carnegie are also celebrated. In the late 1970s, the United States was the first country to embrace entrepreneurial endeavors while ditching managerial capitalism.

The start of American entrepreneurship dates back to settlers engaging in trade and barter with Native Americans which resulted in mutual benefit for both parties. Following the entrepreneurial endeavors of early settlers, entrepreneurship flourished in the period following the American Civil War. Rapid growth of the communication and transportation industries due to the expansion of mining and agriculture allowed entrepreneurs to easily find success.

By the later part of the 19th century, entrepreneurs were considered among the elite. Westerward expansion and the creation of the railroad led farmers to move west, prompted by governmental incentives and subsidies for industries such as railroad, banking, and land acquisition. This led to tremendous opportunities for profit, again allowing entrepreneurship to flourish. During the late 19th century, entrepreneurship can be underscored for creating capitalists, innovators, prospectors, financiers that could provide funding, and business men who were not only creating startups but expanding pre-existing businesses.

In more recent times, the industry probably most well known for creating successful entrepreneurs is the tech industry. Apple and Microsoft helped to lead the way for entrepreneurs in the tech industry. The late Steve Jobs, CEO and co-founder of Apple, as well as Bill Gates, Microsoft founder, embody the creative energy that is so important to entrepreneurship in the United States. Industry heavyweights such as Gates and Jobs represent the hard work and tenacity that often makes a successful entrepreneur.

Throughout the history of the United States, immigrants have also played a significant role in entrepreneurship. A high number of immigrants go on to start their own businesses upon settling in America. Some studies have even suggested that immigrants to the United States are more likely to become self-employed.

Entrepreneurs have always been and continue to be an integral part of the American economy. Entrepreneurs spur a large number of new jobs and according to research are less responsive to downturns in the economy.

Famous Entrepreneurs Throughout History
  • Thomas Alva Edison- Edison is considered by many to be the greatest inventor of all time. He is credited with more than one thousand U.S. Patents for various inventions including the phonograph and the lightbulb. Edison’s work on electricity also led to the world’s first power plant.
  • Henry Kaiser - Kaiser began his entrepreneurial career in 1914 with a pavement company. In the years following, he built a series of hugely successful companies in the steel, construction, ship building, car manufacturing, and healthcare industries. Kaiser is perhaps most well known for creating the Kaiser Permanente health maintenance organization.
  • Oprah Winfrey - Oprah Winfrey is widely known as a daytime talkshow host. She went on to parlay her fame into a global brand and has launched a television network, magazine, radio show, website, and has published multiple books. Winfrey has also taken an active role in a variety of theater and movie productions through her company, Harpo productions.
  • Benjamin Franklin - Franklin was one of the founding fathers as well as being one of the first entrepreneurs. He invented many products including the lightning rod, bifocal glasses, and the Franklin stove. Franklin is also credited with creating America’s first free library.
  • Henry Ford - Henry Ford is known for creating the first car, a Model T, that helped to drastically expand people’s range of movement. Ford is also credited with creating the first moving assembly line, which signaled the breakthrough of the Industrial Age in America.
  • Steve Jobs - The late Steve Jobs was one of the founders of Apple. He and partner Steve Wozniak created an operating system and went on to create multiple products including computers, cell phones, tablets, music players, and more. Apple continues to be an innovator in the tech field and consistently releases new products.
  • Andrew Carnegie - After Andrew Carnegie’s family business collapsed at the time of the Industrial Revolution, he began working as a railroad assistant and invested his money. He went on to create Carnegie Steel which grew into a huge company. Carnegie spent the later part of his life donating to various charitable causes.

History of American Small Business

by Square @ Business Resource Center | Town Square

America has always been the land of opportunity. For centuries, people have come to America with the hopes of starting a new life and seizing all of the opportunities that the country presented them with. Every business that we know of today began as a dream, which then turned into a small business. As Calvin Coolidge once said, “The chief business of the American people is business.” These small businesses were the backbone of the country, and that continues to hold true today. Millions of people have started and developed a small business in America.

People who fought to get to America, whether as an immigrant, a refugee, or an explorer, have often had an entrepreneurial spirit. Entrepreneurship in America was seen throughout the country’s development. Great American entrepreneurs like Benjamin Franklin, P.T. Barnum, and Henry Ford had brilliant ideas that they took and used to begin their own small businesses. These Americans took their passion, drive, and capital and turned their ideas into functioning, profit-turning companies. These pioneers in small business set the example for what owning a small business in America would become and proved to many disbelievers that it was possible to follow one’s dreams.

Small business development dates as far back as the 1600s, when Americans would trade crops, supplies, and services. As the nation itself was developing, all businesses were small at that time. Machines were not yet available, and automation was unheard of. Transportation was extremely slow, and banks had not yet been established. America was still working out the groundwork for such things, including taxes. In the 1800s, after the nation become independent, small businesses really began to boom. The monetary system grew along with the burgeoning economy. As businesses started up and offered an increasing number and variety of products, more and more people began to show interest in what was being offered. Sometimes, these people did not have goods or services to barter with. Thus started the development of establishing credit with a small business owner. Credit coins and charge plates began being used in place of cash or the exchange of goods. These credit coins signified that a payment was due at a later date. Soon, credit card processing would be completely modernized and computerized. The credit card processing world began with the first bank card, called “Charg-It,” introduced in Brooklyn in 1946, and evolved with the expansion of a restaurant credit card, called the Diners Club card, to become a universal card accepted by a vast range of retailers.

As America grew, so did its small businesses. With the development of small businesses in the 1970s and 1980s, America was able to prove their stability. Many of the larger corporations at that time could not stand strong in the face of growing foreign competition, but small businesses rose to the challenge. Because small businesses began doing so well, people in the 1980s expressed great interest in entrepreneurship and thus, start-up companies expanded. Around that time, Silicon Valley became the center of the start-up world in California. Venture capital financing became very popular, and many people who had an idea wanted to turn it into a business.

Hundreds of schools across the nation have fostered Americans’ desire to start their own businesses and have since dedicated majors to entrepreneurship and small business ownership. In addition, interest in starting small businesses has inspired organizations like the U.S. Small Business Administration and Small Business Development Centers. Such organizations guide small businesses in the right direction so that they can grow and make a profit, and they have branches all over the United States. Organizations that help small businesses began with the Reconstruction Finance Corporation (RFC), started by Hoover in the times of the Great Depression. The RFC provided loans for businesses that were hurt by the Depression and inspired future organizations that would help small businesses in America. Since their inception, these organizations have guided countless small businesses across the country and supported them in the development of their companies. This support can come in the form of loans and counseling sessions and continues to be offered to the small businesses in America today.

One simply cannot ignore the effect that small businesses have had on America: After all, every major corporation in the country today had to start small. Small businesses have forever changed the business landscape of the country. In fact, they are so important that one week of each year is National Small Business Week. Entrepreneurs and small-business owners across the nation continue to expand and develop new ideas each and every day, and with the ever-changing business model, America is sure to continue fostering unique, profit-turning businesses in the years to come.

5 tips for making SEO friendly website design

5 tips for making SEO friendly website design


TemplateToaster Blog

User friendly interface can be helpful for you only if the website is visible to your audience. When you are designing a website, make sure it's design is SEO friendly so that it can get higher ranks. In this post, you can learn top five techniques to make your website design SEO friendly.

Checklist for Optimizing Your Funnel from Top to Bottom

by Sam Warren @ AWR

Depending on the size of your organization and what your particular KPIs look like, you may not get a whole lot of time to focus on the big picture. When it comes to UX and CRO, this can be particularly challenging even for the most experienced marketers and specialists. The reason is simple, there’s too … Continue reading "Checklist for Optimizing Your Funnel from Top to Bottom"

The post Checklist for Optimizing Your Funnel from Top to Bottom appeared first on AWR.

Here's How to Get Paid Faster

by Square @ Business Resource Center | Town Square

Just over a week ago we introduced Square Invoices, and we’re pleased to report that our sellers have already processed over $1M via invoicing. Even better, in that time we’ve learned a few tips to help sellers get paid faster…

  1. For quicker payments, send invoices to clients on Thursdays. We’ve found that invoices sent on Thursdays have the highest likelihood of being paid within two days by customers.

  2. Customize the due date of each invoice. With Square Invoices, sellers can add a message for the recipient to request that the customer issue payment upon receipt. This can lead to speedier payment returns.

  3. Avoid invoicing clients on Sundays. People are least likely to pay an invoice they’ve received on Sunday — it’s the laziest day of the week, after all.

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

6 Web Design Trends in 2016 for the Life Sciences Industry

by Sheldon Zhai @ Supreme Optimization

There’s certain challenges when developing and designing a website for the life sciences field. The bottom line for a website is that it must effectively and intelligently communicate the companies message to their target audience. However, there are often challenges and communication gaps between designers in understanding the unique needs of a life science company. Over the past five years, ...

Read More

The post 6 Web Design Trends in 2016 for the Life Sciences Industry appeared first on Supreme Optimization.

Search Engine Optimization (SEO) and Your Site Designer Website

Search Engine Optimization (SEO) and Your Site Designer Website


Houzz Support

What is SEO?SEO stands for Search Engine Optimization, and is the art and science of making your website visible to search engines. SEO is used to improve “search ranking,” or how high up your we...

HTML 101: Master Website Management With This HTML Cheat Sheet

by Kevin Wood @ HostGator Blog

The post HTML 101: Master Website Management With This HTML Cheat Sheet appeared first on HostGator Blog.

Most Common HTML Tips and Tricks Understanding the basics of HTML will help you develop more confidence when managing your website. When you want to make simple site changes you don’t want to have to outsource the task every single time. Not only will it be time-consuming, but it can also get expensive fast. This […]

Find the post on the HostGator Blog

How to Pivot to Find Your Passion (and Get Paid): Interview with Mignon Fogarty

How to Pivot to Find Your Passion (and Get Paid): Interview with Mignon Fogarty

by Jeff Goins @ Goins, Writer

The path to our life's work is rarely linear. I studied Spanish and Religion in college, and now I write books and create digital content that has little to do with either topic. Perhaps it's not what we learn, but the journey of learning that leads us to our passions.

This Week's Must-Read Small Business Articles

by Square @ Business Resource Center | Town Square

Welcome to our weekly series of must-read small business articles. Every Friday, we’ll be doing just what it sounds like—sharing the articles we think will be the most interesting to Square sellers. (Also, just some fun stuff). Here’s what we’ve got this week:

It’s never too early to start thinking about the holiday season. Here are tips for planning your holiday party, and another article with advice on how to get your website ready for Christmas now.

Speaking of holidays, have you taken a vacation this summer? If you’re a small business owner, it’s unlikely. Fortune reports that fewer than half of small business owners have plans to take a vacation this year.

This week’s viral trend is the Ice Bucket Challenge. Time Magazine takes a deeper dive into why dumping frigid water on your head is a good idea, kind of. Even Mark Zuckerberg got involved.

PowerPoint is getting a lot of attention this week after one CEO offered 1,284 slides of “wisdom” titled “Lessons From My 20’s” and another entrepreneur raised $2 million with five slides about nothing.

5 Challenges Life Science Companies Face During Web Development and Solutions

by Sheldon Zhai @ Supreme Optimization

Developing a website is a challenging and time-consuming process. Life Science websites present additional complexities depending on the purpose of the website. Whether the purpose of your site is to clearly illustrate a complex concept to potential investors looking at the website, or to sell time-sensitive products through an eCommerce platform, it’s important to understand how life science web development ...

Read More

The post 5 Challenges Life Science Companies Face During Web Development and Solutions appeared first on Supreme Optimization.

Revamp Your SEO Strategy with Schema Markup and Structured Data

by Ruchi Pardal @ Monitor Backlinks Blog

Schema markup is one of the most crucial yet least used optimization techniques in SEO. As reported on Search Engine Land, around 80 percent of websites haven’t yet implemented schema markup. However, it is something that can boost your website in the search engine result pages (SERPs), if you grasp its concept and method. According ...

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Podcast Bootcamp: Design & Launch A Podcast Series

by Vicki Hammarstedt @ Berkeley Advanced Media Institute

Digital media content creators skill building certificate course.

The post Podcast Bootcamp: Design & Launch A Podcast Series appeared first on Berkeley Advanced Media Institute.

How to Build a Sustainable Referral-Based Business

by Jennifer Bourn @ Bourn Creative

If you’re a business owner, freelancer or entrepreneur, you’re probably going to networking events and conferences, being present on social media, and investing time and resources in blogging, cold calling, advertising, email marketing, search engine optimization, free offers, teleseminars, webinars, online challenges and direct mail. You’re doing it all to chase new leads, make more […]

The post How to Build a Sustainable Referral-Based Business appeared first on Bourn Creative.

How to Schedule Your Workday, Stay on Task, and Set Boundaries

How to Schedule Your Workday, Stay on Task, and Set Boundaries

by Lauren Hooker @ Blog

Call me crazy, but I’ve always looked forward to the “back to school” season at the end of August.  While it usually means that summer’s coming to a close, it also means there’s a fresh new season on the horizon. A “second New Year,” of sorts. Because I don’t know about you, but summer is usually a lot crazier than I expect it to be.  A couple vacations, a couple bouts of car trouble, and a big move has kicked me out of my normal work week routine, and I’m longing for routine and consistency. Surely I’m not the only one! In an effort to get back on track,  I rounded up my favorite tips and strategies for scheduling your workday, staying on task, and setting better boundaries to maintain a realistic work/life balance. If you’re hoping for a fresh start to your business this fall, this post is for you.

7 simple yet vital SEO first steps for a new website | 123-reg Blog

7 simple yet vital SEO first steps for a new website | 123-reg Blog


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If you’re just getting started with a new website, this post provides a SEO checklist (that you can also download!) to guide you as you optimise your site.

What is a Local Citation?

by Darren Shaw @ Whitespark

A local citation is any mention of your business on the web; it is any combination of your company name, phone number, address, zip or postal code, and website address.…

The post What is a Local Citation? appeared first on Whitespark.

How To Retain Your SEO Rankings When Redesigning a Website

by Sam Cyrus @ Monitor Backlinks Blog

This is something a website owner dreads more than almost anything else, the task of revamping a website without disrupting the delicate balance of a business’ internet presence. The risks of losing customers, losing website information, and losing the very important search results rankings are very real and can do long-term damage to the bottom ...

The post How To Retain Your SEO Rankings When Redesigning a Website appeared first on Monitor Backlinks Blog.

No coding skills required

by Joe Dolson @ Joe Dolson Accessible Web Design

When I started to write WordPress plugins, I had the idea that I could expect my users to know how to write HTML. I made no effort to provide any kind of visual editing experience. Over time, my expectations and the audience have changed, and I do routinely incorporate the WordPress visual editor into plugins. I still can’t stand visual editors; they make the whole authoring experience immensely slower and more complex, from my experience. But that’s just me – […]

No coding skills required
Copyright 2004 –2016 Joseph C Dolson, Accessible Web Design

Patent and Trademark Information for Your Business

by Square @ Business Resource Center | Town Square

Trademarks

The first numbered patent was created in 1836. Since this time, businesses and manufacturers have begun trademarking products and services as a means of setting them apart in the marketplace. Companies can trademark logos to protect and distinguish them from other business symbols. An organization uses a business trademark as it builds a company image. Corporate symbols that are trademarked are protected from unauthorized use by other parties under trademark law. Filing for trademark protection involves submitting a trademark registration through the Patent and Trademark Office, which is a division of the U.S. Department of Commerce. The process involves a business meeting the requirements for a trademark prior to protection. These requirements state that trademark use must be connected with commerce. In addition, a mark must be distinctive. It must specifically identify or distinguish goods as being connected with one company.

Copyright

Original works of authorship such as music, books, academic writing, and other intellectual projects fall under copyright protection. Copyright law covers original works that are either published or unpublished. Visual arts also fall under the parameters of copyright protection. Copyright basics state that any work that someone created after January 1, 1978, has automatic copyright protection from the moment the person created it. This protection lasts for the term of the creator's life plus 70 years after death. Anything created before 1978 also has federal copyright protection under the same intellectual property guidelines. Some copyright exceptions exist. Under the definition of copyright, these exceptions include any works that have not been written or recorded. Other exceptions include short phrases, slogans, titles, and lists of ingredients. Common property that cannot be traced to a specific origin or originator also escapes copyright law. Copyright violations are commonly known as piracy. Piracy issues are widespread thanks to the easy availability of intellectual property on the Internet. Copyright law also covers computer software, giving the copyright owner rights to reproduction, distribution, and display of the software.

Patents

When an inventor or researcher designs a new product or invention, a patent license can protect the property and the rights of the inventor. The Patent and Trademark Office grants patents for new and useful inventions that are determined to be "non-obvious." Patent law states that the patent period spans 20 years from the date an inventor files a patent application. The patent gives the inventor the exclusive rights to the invention, which prevents others from making or selling the item during the patent period. Patents granted by the United States are valid only in this country. Three types of patents include utility patents, design patents, and plant patents. After creating an invention, an inventor or researcher can begin the patenting process. This process involves determining whether the item is patentable. Specific patent rules are in place, establishing required criteria for a patent. After determining that a product is patentable, the next step involves conducting research of patents to see if someone else has already patented the item. Searching for patents can be a time-consuming process. Some people opt to hire a patent agent to assist with the process of finding patents. After concluding the research phase, the next step is filing for the patent with the Patent and Trademark Office.

Branding Your Business

Awareness about branding has grown in the business world in recent years. More companies are realizing that their brands are an important and valuable asset, and they are setting branding priorities to achieve goals. In the most basic terms, a brand represents a company to consumers. Consumers can see a brand and have an immediate idea about a company's reputation and the products or services provided. Brands also represent the marketing efforts of a company. A number of brand myths exist. Brands are not logos or identities in and of themselves. Instead, brands are the customers' ideas and feelings about products, services, and companies. As companies seek to define their corporate brands and to create brand identity, it's important to create a defined brand strategy to achieve these goals. Branding a business entails creating a company personality and defining company characteristics and values as a public entity. This process will likely involve branding new products as they are developed and released. Fusion branding is another relevant process, which involves moving forward after merging companies. Better branding doesn't just happen, but with helpful branding tips, business owners can create viable and reputable identities that resonate with consumers. A professional website with credit card processing available and an active blog are among things that are useful to have when branding a business.

Hot Indian: A Food Truck That Doubles as a 'Mobile Innovation Lab'

by Square @ Business Resource Center | Town Square

When Amol Dixit set out to bring contemporary Indian food to the masses of Minneapolis, he knew accepting credit cards would be critical to make sales and keep the line moving. He chose Square for its reliability and the “wow moment” with customers.

Square quickly became more than a way for Amol to get paid. With so many food trucks in the Twin Cities, Amol treats the Hot Indian truck as a mobile innovation lab—and Square’s free sales reports help him make informed decisions on when and how to change up his menu.

Watch his story:


Learn more on how to open a restaurant and the key ingredients to restaurant performance.

This Week’s Must-Read Small Business Articles

by Square @ Business Resource Center | Town Square

Friday: We made it. Sit back, put your feet up, and take a minute out of your day to catch up on our must-read news and small business stories. We’ll be here at the end of each week with a roundup of things you may have missed. Here are some articles we found to finish out July.

We never expected to take career lessons from Weird Al Yankovic. Turns out he’s a pretty savvy businessman.

Would you hire these famous people based on their former job applications? Lessons learned from Leonardo da Vinci and Madonna.

On that note, Madonna’s handwritten resume may not have been the only thing that didn’t get her a second-round interview. Here are 10 other ways to blow a first impression.

Our morning routine involves coffee, coffee, and more coffee. How do you get going each day? Here are some tips for starting your day off on the right foot. One thing you might add to your morning routine is doodling during that 9 a.m. staff meeting. New research shows that doodling can help you stay focused, grasp new concepts, and retain information.

Finally, there’s been a lot of chatter this week around planning for retirement. Both the Wall Street Journal and The New York Times report on why you should start thinking about your 401(k) sooner rather than later. There are lots of services out there making it easier for small businesses to get a jump on saving for the future.

Weebly Themes

by Dan Kaufenberg @ Just for Websites

A lot has changed since we first published this article, so we thought and others have thought it was about time for an update. Not only has a lot changed, we feel that third-party Weebly Themes selections have become more abundant. Also there are now some very appealing options to help people visiting your website […]

The post Weebly Themes appeared first on Just for Websites.

How to Tear Down Silos to Create a Culture of Content

by Marcia Riefer Johnston @ Content Marketing Institute

Marcus Sheridan saved his pool company by using content as a sales tool. What would it take to make content the star of your brand’s sales? Knock down silos to create a culture of content. Marcus shares how to do that. Continue reading

The post How to Tear Down Silos to Create a Culture of Content appeared first on Content Marketing Institute.

SEO for Beginners: How to Optimize Your Content for Search

SEO for Beginners: How to Optimize Your Content for Search


AddThis Academy

Get our SEO tips for beginners and learn how to increase traffic to your website by optimizing your content for search.

Top 6 Joomla Gallery Extensions Compared: The Best of the Rest

by Param Chahal @ TemplateToaster Blog

Joomla Gallery Extensions are used in order to add an image gallery to a website. Most of the websites deserve an image gallery. Because, it is popularly believed that, more than words, it's pictures which do the real talking. They hold the viewer’s gaze and compel them to spend some more time on the website. And with that, the website owner gets to have a real space available in which the onlookers can be impressed.

Continue Reading

The post Top 6 Joomla Gallery Extensions Compared: The Best of the Rest appeared first on TemplateToaster Blog.

5 Best WordPress Plugins for Creating Contact Forms

by Just for Websites @ Just for Websites

A contact form is one of the most significant aspects of a WordPress site to help you set up a robust communication system with your potential visitors. It allows readers and customers to contact you via your site. In fact, a site without contact page looks very unprofessional and unethical. Instead of displaying an email […]

The post 5 Best WordPress Plugins for Creating Contact Forms appeared first on Just for Websites.

Node.js framework – A Panoramic view for Web Designers & Developers

by Param Chahal @ TemplateToaster Blog

Are you a passionate web designer or developer? Since how long have you been into web design and development? Being an active web developer, you must have created many web-based applications. Over the last decade, we've seen a rising popularity of JavaScript that has brought a lot of changes in the web development. Nowadays, you do a lot of things on the web with the help of JavaScript. If you could go several years back when there was no JavaScript, you just couldn't do those things what you can do now with ease. And when we're talking about JavaScript, we just can't miss Node.js, a novel technology on the web. Let’s deep dive into the Node.js framework and learn where to use Node.js.

Continue Reading

The post Node.js framework – A Panoramic view for Web Designers & Developers appeared first on TemplateToaster Blog.

Celebrating Local Business Growth With Square Capital

by Square @ Business Resource Center | Town Square

To start your own business, you need a combination of hard work, creativity, and guts. You probably also need some money.

We’ve extended nearly $50 million to more than 10,000 independent businesses through Square Capital, our financing program. With a new investment from Victory Park Capital, we’re now able to support even more sellers.

To celebrate the businesses that are growing with Square Capital, we’ll be sharing their success stories over the coming months. We’re starting with jux·ta·pose, a women’s fashion and accessories store in Tampa and one of the first recipients of Square Capital.

jux·ta·pose is the brainchild of sisters Lindsay and Kallie Wesley. They were killing it at their Hyde Park Village location and started to set sights on opening a second store.

They applied for a small business loan and were denied. Among other reasons, the bank told them that they didn’t have enough credit history to qualify (both sisters are in their mid-20s).

Square saw a different story. With a deeper understanding of jux·ta·pose’s sales history and growth numbers, we recognized their potential and extended them capital. “Square believed in us when no one else did,” says Kallie Wesley.

Come this fall, we’re pleased to report that jux·ta·pose will be opening a second store in St. Petersburg, Florida—thanks in part to the capital they received from Square. They used the money to build out the new location, hire a store manager, and add more merchandise.

Now, they’re focusing on what what they consider to be the ethos of their business—offering merchandise from local designers. “These types of pieces are a bit more expensive but we always want to support local, local, local,” says Kallie Wesley.

So congrats to jux-tapose. If you ever find yourself in Tampa, be sure to pop in. Their stuff is beautiful.

Square Capital 1 Billion In Funding To Over 100K Sellers
Tips For Small Business Financing How To Get Noticed By Square Capital
Square Capital Now Offers Flexible Loans To Boost Lending

5 Tips for Squarespace SEO

5 Tips for Squarespace SEO

by Christine Darby @ Blog | Squarespace, MailChimp | Collaborada

A lot goes into an on-site Squarespace optimization project. This article highlights a few quick SEO tips for your website. 

How To Write SEO-Friendly Content in 2017 (A Step by Step Guide)

How To Write SEO-Friendly Content in 2017 (A Step by Step Guide)


Affiliate Marketing Training, Guides & Blog | Mobidea Academy

Want to create SEO-friendly content and make your site SEO friendliness? Read this guide and start getting traffic like a pro!

Make WordPress Site Private: The Best 5 Plugins Comparison (2017)

by Param Chahal @ TemplateToaster Blog

Yes, you hear it right !! You can make WordPress site private. There can be several reasons for the same. When you want to create a family-blog joined by all your family friends & relatives, all over the globe, you need privacy from rest of the world. One can need private blogs for team members to share project related views; in some business; for students to create a single-access point to collect notes or for special customers who are granted special privileges etc. As like this, you can have your own reason to make WordPress site private.

Continue Reading

The post Make WordPress Site Private: The Best 5 Plugins Comparison (2017) appeared first on TemplateToaster Blog.

Quick and Dirty Guide for Creating Actionable Content Marketing Personas

by Jodi Harris @ Content Marketing Institute

Not only will documented personas help you understand your audience's needs, it can help surface the most relevant content ideas. Here's how to build a portrait for a single version of truth for your content creators. Continue reading

The post Quick and Dirty Guide for Creating Actionable Content Marketing Personas appeared first on Content Marketing Institute.

History of Marketing

by Square @ Business Resource Center | Town Square

A business that sells products or services must have a way of attracting customers. The process of promoting a company's products or services to gain customers is known as marketing. Successful marketing also goes one step further because a business should also pursue ways to retain customers for future sales. The size of a company determines marketing strategy. Some companies may have a department dedicated to performing this work. Other companies may need to pursue these tasks while performing other work, too.

What Is Marketing?

People who buy products and services must have a way of learning about the various companies that provide them. To succeed, companies must have a plan for advertising products or services so people who want them have the opportunity to purchase them. Successful marketing involves a variety of different tactics, with everything working together to promote products or services and retain customers. In-depth research is the crux of successful marketing because a business owner must have data that indicates that a product or service will resonate with consumers.

History of Marketing and Timeline

Enterprise and economies have a long history dating back to ancient eras. People have been engaging in commerce for thousands of years. Hence, ancient people utilized some forms of marketing as they conducted business. The Industrial Revolution paved the way for more modern forms of advertising and retailing of goods and services.

Print Advertising, 1450s: Print advertising made it possible for retailers to pass out brochures and fliers to potential customers.

Magazines, 1730s:The first magazines were developed and released.

Posters, 1839: France banned posters on private property.

Billboards, 1867: People began renting billboards for advertising.

Radio Advertising, 1922: Businesses began purchasing advertising time on the radio.

Television Advertising, 1941: Records indicate that people began purchasing television advertising at this time.

Telemarketing During the 1950s: Telemarketing was born, with businesses utilizing the telephone to reach potential customers.

Mobile Advertisements Between the 1970s and 1994: Advances in technology enabled new marketing capabilities via the Internet such as e-commerce promotions, database marketing, guerrilla marketing, and computer-oriented spam.

Search Marketing, 1995: Companies began the process of working to promote a business by getting search engines to send traffic to a website. Firms also began utilizing search engine optimization, or SEO, to drive traffic to websites via the use of keywords typed by consumers in search engines.

Blogging, 1998: Businesses and individuals began creating blogs as vehicles to share professional or personal information.

PPC, 2000: Pay-per-click surfaced in this year as an Internet marketing technique in which a company pays a small fee for every click on an advertisement.

Social Media, 2003: Social media websites became popular at this time as a way for people to share information and ideas with others on the Internet, including commercial messages.

Google Analytics, 2005: Google provides website owners with information about people who visit their websites that can help them see if they're reaching their audience.

Types of Marketing

Companies can utilize different types of marketing for promotion. Internet marketing is prevalent with today's advanced technology. This type of marketing includes any promotions that occur on the Internet, such as social media marketing, email marketing, and search engine marketing. Direct marketing includes activities such as cold-calling potential customers, sending newsletters, and purchasing space on billboards. Another marketing strategy includes maintaining a connection with previous customers via thank-you notes and special promotions.

The Role of Marketing

Marketing has a direct impact on sales and a company's overall profitability. Researching sales forecasts will determine how a company plans its production. Careful planning is crucial to ensure that a company remains solvent with expenses and income. Marketing enables a business to learn about its potential customers, which helps it to fulfill the needs and desires of consumers. Marketing also enables a company to test certain products or services to see whether they are successful with consumers. With a positive consumer response, a company can proceed with a sales plan. A meager response might lead to reorganizing a campaign and trying again to test consumer response.

24 Experts Share How to Avoid Big Mistakes in Content Marketing

by Ann Gynn @ Content Marketing Institute

Though we hate to admit our mistakes, they can be our best teachers. But you don’t always have to make them to learn from them. Experts presenting at Content Marketing World reveal 24 mistakes they’ve encountered – and how to fix them. Continue reading

The post 24 Experts Share How to Avoid Big Mistakes in Content Marketing appeared first on Content Marketing Institute.

The US Financial System and Alexander Hamilton

by Square @ Business Resource Center | Town Square

Alexander Hamilton was the United States’ first secretary of the Treasury, serving during George Washington’s administration. Hamilton was never president, but he made significant contributions to the financial system of this country. These contributions gave Hamilton a prominent position in history. He also has the distinction of being featured on United States currency even though he was not a president. Many of the business solutions that exist today, including modern credit card processing, are in place as a result of the contributions of Hamilton.

Hamilton was born in the West Indies in the mid-1750s, although his precise birth date is not known. Hamilton grew up in the Virgin Islands. As a young man, he wrote an essay that garnered attention from local community leaders. The leaders worked together to raise funds to send Hamilton to the Colonies to attend school. Hamilton served in the Revolutionary War under General George Washington. When Washington later became president, he chose Hamilton to become the first secretary of the Treasury. As secretary, Hamilton was involved in the institution of the National Bank and a national currency.

Hamilton had inventive financial ideas. After the end of the Revolutionary War, many states carried debts that they were not repaying. The value of these public securities was nil, but Hamilton had a solution. He proposed that the federal government repay all of the state debts at their full value. This repayment would be an effective way to legitimize the federal government. The means of financing the repayment involved issuing new security bonds to investors. These investors were excited about making significant profits. Hamilton was also instrumental in the creation of a national bank and a centralized currency.

Hamilton’s plan for the new country’s financial system had three major parts. Assuming the states’ debts by issuing interest-bearing bonds was the first part of the plan. Hamilton also instituted tariffs for imported goods as a way of raising federal revenue and helping domestic businesses. With the establishment of a new national bank, Hamilton created a way for the United States to hold funds and use securities as capital to encourage future growth.

The Hamiltonian Economic Program consisted of Hamilton’s proposals set forth during his time serving as secretary of the Treasury. Hamilton created three different reports that outlined his program and proposals. The reports were the First Report on Public Credit, the Second Report on Public Credit, and the Report on Manufactures. Congress implemented Hamilton’s economic program.

The First Report on Public Credit included analysis of the financial standing of the United States. This report made recommendations about reorganizing the national debt and establishing public credit. The report contained 40,000 words, with a focus on assumption of state debt from the war and redemption of government securities. Congress debated the proposal, eventually reaching a compromise in 1790.

The Second Report on Public Credit is sometimes called the Report on a National Bank. In this report, Hamilton proposed the creation of a central bank for the United States. By issuing federal bank notes, the country could increase the money supply. Hamilton’s vision of the bank involved creating a stable financial system for the new country.

The third report was the Report on Manufactures. This report focused on encouraging manufacturing with subsidies to various industries and by regulating trade with tariffs. The purpose of the tariffs was to raise revenue for the new government. These tariffs would also help encourage domestic manufacturing, which would help the country’s economy grow internally. The subsidies would also support manufacturing without affecting supplies or causing prices to increase.

Other Financial Information During Alexander Hamilton’s Time as Secretary of the Treasury

Timeline

Follow a useful chronological timeline of the major events in Alexander Hamilton’s life.

Biography

Learn more about Hamilton’s life, childhood, and how he came to be the first secretary of the treasury of the United States.

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SEO Backlinks 101: The Complete Crash Course to Backlinks and SEO

by Steven John @ Monitor Backlinks Blog

Feel like something’s missing from your SEO? I know what it is, and it’s right under your nose. It’s the almighty SEO backlink—a detail that’s overlooked all the time, by SEO newbies and experts alike. Yup, there are people with tons of SEO and keyword research experience who still have questions about backlinks. What are they? ...

The post SEO Backlinks 101: The Complete Crash Course to Backlinks and SEO appeared first on Monitor Backlinks Blog.

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)


Hobo

Updated: SEO for Beginners 2016. A guide to search engine optimisation for Google in the UK and aimed at beginners.

Distinguishing between Projects: WordPress and WordPress.com

by Joe Dolson @ Joe Dolson Accessible Web Design

At the CSUN Assistive Technology Conference this year, I attended a talk on creating accessible WordPress web sites. It was a good talk, if you understand that it was not a talk on WordPress. It was a talk on WordPress.com. This is an ongoing frustration anytime you’re working with WordPress: conflating WordPress.com and the WordPress project. They aren’t the same thing. While a large part of WordPress.com uses WordPress, it has a radically different implementation of the admin – including […]

Distinguishing between Projects: WordPress and WordPress.com
Copyright 2004 –2016 Joseph C Dolson, Accessible Web Design

Hiring for Growing Businesses [Webinar]

by Square @ Business Resource Center | Town Square

One of the most important decisions you can make as a business owner is who you hire to support your business’s growth. After all, the person you bring on as a server at your restaurant or as an office manager for your law firm can have a big impact on how your business runs.

Whether this is your first employee or your 30th, a lot needs to happen before you extend an offer to that perfect hire.

You need to consider the expected (what the role entails, what salary and benefits cost, etc.) and the unexpected (the time it takes to train and manage a new hire, the cost of new technology to support things like payroll, etc.)

To help you through that process, Square’s talent acquisition lead, Andrew Trout, teamed up with ZipRecruiter’s senior director of inside sales, Jason Blais, for a webinar about hiring. During the webinar they discuss:

  • How to know it’s the right time to hire
  • How to determine what a new employee actually costs
  • How to optimize your recruitment process to get the right candidates

Optimizing a Website 2017: The Key On-Page Must-Haves

Optimizing a Website 2017: The Key On-Page Must-Haves


AWR

Think about your SEO strategy for 2017, and determine the first steps you'll have to take in order to improve your rankings.Major technical on-page factors.

How to use Schema Markup for Better SERP

by Kristina Petrick @ Monitor Backlinks Blog

When creating any content for your website, it can sometimes be difficult for search engines to crawl your content and discover the topics you’re trying to present. Schema markup is one tool you can use to help clarify your content, by including markup for SERP that explains to crawlers what your data means. While you ...

The post How to use Schema Markup for Better SERP appeared first on Monitor Backlinks Blog.

How to Optimize Your Content For SEO The Right Way

How to Optimize Your Content For SEO The Right Way


Digital Current

This SEO content guide highlights strategies that will help you grow your traffic and conversions

13 Awesome Prototyping Tools for Designers

by Usability Tools @ Unamo Blog

My friend told me a joke once: “If I were to be a father, I’d want to see the prototype first.” I laughed at his remark and realized that this is true. Creating mockups is a crucial part of giving life to a new project, after all. Some of them prefer to go vanilla and create prototypes […]

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

How to Install AddThis Using Cloudflare Apps

by Christian Brink @ AddThis Academy

Learn how to add AddThis share buttons to your Cloudflare website.

The post How to Install AddThis Using Cloudflare Apps appeared first on AddThis Academy.

Ultimate WordPress SEO Guide for Beginners (Step by Step)

Ultimate WordPress SEO Guide for Beginners (Step by Step)


WPBeginner

Want to improve your WordPress SEO? Here are all the WordPress SEO best practices, tips, and the best WordPress SEO plugins that you need to know about.

Search Engine Optimization — Basics - Berkeley Advanced Media Institute

Search Engine Optimization — Basics - Berkeley Advanced Media Institute


Berkeley Advanced Media Institute

Search Engine Optimization is the process of structuring content so it can be easily found.

Setting Your Customer Engagement Emails on Automation Using Kissmetrics

by Zach Bulygo @ The Kissmetrics Marketing Blog

Human attention spans are embarrassingly bad. I’d be lucky to get just 5% of people to read this entire post. Most probably won’t get past the intro, so I’ll get to the point: In this age of infinite distraction, brands that can keep their customers engaged with the product are bound for long-term success. Fads […]

How to Use Customer Feedback Loops to Reduce Churn

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Churn is a fascinating thing. When users keep coming back month after month, it helps you grow your business rapidly and it makes you a very happy business owner. But when you’re losing more customers than you’re gaining, it can spell disaster for your business. What makes it frustrating is that you don’t always have […]

How to Optimize Your Website for Search Engine Use

How to Optimize Your Website for Search Engine Use


wikiHow

Content still reigns as the king in the world of Search Engine Optimization (SEO). Some websites get on top of search engine rankings because of high-powered link building campaigns, but when you talk about visitor loyalty and traffic...

Brand To Boost Referrals, Attract Clients, and Expand Possibilities

by Jennifer Bourn @ Bourn Creative

Your brand is your core business asset. It is the reputation you have in the market, the perception your audience has about your business, and the feelings and thoughts they associate with your products or services. With a strong, clear brand, decision-making is easy, your value is clear, and you can charge your worth with […]

The post Brand To Boost Referrals, Attract Clients, and Expand Possibilities appeared first on Bourn Creative.

Tricky issues: Accessible WordPress Themes

by Joe Dolson @ Joe Dolson Accessible Web Design

One of the volunteer activities I do is to manage accessibility reviews for the WordPress accessibility-ready theme project. I do the majority of the accessibility audits, and try and help other accessibility reviewers and theme authors figure out what is needed for their themes. The guidelines and how to test for them is documented pretty extensively in the Accessibility guidelines for Themes. There are some quirks to auditing themes for accessibility since Themes are not Websites. As a corollary to […]

Tricky issues: Accessible WordPress Themes
Copyright 2004 –2016 Joseph C Dolson, Accessible Web Design

How to Become a Data-Driven Marketer

by Christian Brink @ AddThis Academy

What does it mean to be a data-driven marketer? Learn how you can start using your own website data to start driving your marketing decisions.

The post How to Become a Data-Driven Marketer appeared first on AddThis Academy.

Get Pumped! We’ve Added New Reputation Builder Features, Platform Updates & Expanded Our Plans

by Jessie Low @ Whitespark

Get excited , now you can reach your customers beyond email and access more features through the Reputation Builder. Delivering more value to your business, and increasing your ability to get additional customer feedback and reviews.…

The post Get Pumped! We’ve Added New Reputation Builder Features, Platform Updates & Expanded Our Plans appeared first on Whitespark.

3 Components to Running a Smooth Content Operation

by Pratik Dholakiya @ Content Marketing Institute

Does your content marketing team feel like a disconnected group? To create a functioning content marketing team, put together the key elements – talent, tools, and operations – to create a program that benefits your company. Continue reading

The post 3 Components to Running a Smooth Content Operation appeared first on Content Marketing Institute.

Your Website Contact Page Deserves To Be A Priority

by Jennifer Bourn @ Bourn Creative

When anyone thinks of creating a new website, writing website content, or interacting on an existing website to improve user experience, the onsite customer journey, or conversions, they almost always begin with the key services, products and sales pages. They then look at the checkout pages for online purchases, the home page, testimonials or reviews, […]

The post Your Website Contact Page Deserves To Be A Priority appeared first on Bourn Creative.

If You’re Not Doing SEO for Your Life Science Company, You’re Losing

by Sheldon Zhai @ Supreme Optimization

The digital marketing of TripAdvisor.com is seven years ahead of the top life science company. Why do we not innovate our marketing with the same type of tenacity that we place on the revolutionary technologies we create? Over the past five years, I’ve been consulting Life Science companies and their digital marketing, SEO and SEM campaigns. The list of companies ...

Read More

The post If You’re Not Doing SEO for Your Life Science Company, You’re Losing appeared first on Supreme Optimization.

SEO Made Simple: A Step-by-Step Guide

SEO Made Simple: A Step-by-Step Guide


Neil Patel

Guess how many blog posts are published each day. Any ideas? Over 2 million. That means 46 people have pressed publish by the time you read these 4 sentences. This makes it kinda tough to stand out. But you have to, if you want to make your blog a successful one, that is. While I …

A Complete List of Blog Sites

by Ramsay @ Blog Tyrant: Start a Successful Blog

Last updated September 6th, 2017 Welcome to the complete list of all the blog sites on the web (that we could find!) where you might consider starting a blog for the first time. The goal is to give you a list of all the options out there so you can start researching to determine what...

How to Protect Customer Data — and Your Company

by Kristina Podnar @ Content Marketing Institute

Your subscribers and customers need to know that if they share personal data to gain access to your content or products, you’re prepared to protect their data. A digital data policy may not top your to-do list, but it should. Let’s get started. Continue reading

The post How to Protect Customer Data — and Your Company appeared first on Content Marketing Institute.

How to Clean a Bristled Hairbrush

How to Clean a Bristled Hairbrush

by @ How to of the Day

Routine hairbrush cleaning is an often-overlooked part of hygiene maintenance. From oil and grime build-up to dandruff and leftover hair product transferring between family members, roommates, or partners, routine cleaning of your hairbrush is important. An old hairbrush can be revitalized and its lifetime extended simply by removing collected hair, cleaning with an agent, and properly drying.

10 Tips to Tighten Your Copy

10 Tips to Tighten Your Copy

by Lauren Hooker @ Blog

Whether you’ve been in business for 2 years or 2 minutes, you know that being an entrepreneur requires a slew of skills.  You have to be a salesperson, a marketer, an accountant, a project manager, a designer, a social media expert, a researcher, and a copywriter - all while being an expert in your particular field.  And you’re probably willingly (yet hesitantly) diving into all of those roles because you have a product, service, or idea that you enjoy and believe in. But in order to get clients and customers to pay attention to you and purchase your great product or service, you have to be able to communicate about it. You have to write about it in a way that’s genuine and persuasive. Emails, blog posts, headlines, bios, sales pages, social media updates - being an entrepreneur means you’re constantly having to write new copy for your brand and your business. But here’s the thing: Most of us aren’t trained copywriters.  We haven’t had a copywriting pro sit down with us one-on-one and teach us how to write in a way that’s concise, compelling, and personable. And if you’re anything like me, you might also have some serious resistance to promoting yourself and selling your products.  But copywriting doesn’t have to be quite so painstaking and overwhelming.  These 10 simple copywriting tricks will help you clearly communicate about your business in a way that resonates with people and encourages them to take action.

How to Create A Website That Works When You’re Not Working

by Jennifer Bourn @ Bourn Creative

Today, a website is a fundamental requirement for every business. The process of planning, designing, and building a website is a critical step in establishing and launching a brand, yet website building is often fraught with problems caused by common misconceptions, misinformation, dangerous shortcuts, and poor guidance. While no one thinks it will ever happen […]

The post How to Create A Website That Works When You’re Not Working appeared first on Bourn Creative.

How to Comfort Someone Who Is Crying

How to Comfort Someone Who Is Crying

by @ How to of the Day

You may want to help someone who’s crying but not know where to start. The most important part is to show that you care. Extend any help that you can and support their needs. Ask a few questions to make sure they feel safe or assess if they need anything. Overall, be generous with your time and allow them to talk about what’s on their mind.

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

Doing Good is Simple: Interview with Chris Marlow

Doing Good is Simple: Interview with Chris Marlow

by Jeff Goins @ Goins, Writer

Too often people fight tooth and nail to claw their way onstage only to realize, after standing in the spotlight for a moment, they don't have anything to say. Building a digital platform without a purpose can have the same effect. In a world of likes, hearts, retweets, and comments, influence feels like a currency. And the more influence you appear to have, the more successful you seem. But, as our guest this week asks, why should people listen to you?

Checklist for a Website Redesign in Squarespace

Checklist for a Website Redesign in Squarespace

by Christine Darby @ Blog | Squarespace, MailChimp | Collaborada

Redesigning a business website involves much more than choosing a pretty website design and beautiful fonts. It requires identifying your stakeholders and audience, analyzing what does and what does not work with your current site, setting goals, and more. Read More >>

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

How to Weatherproof a Door

How to Weatherproof a Door

by @ How to of the Day

Doors are frequently a source of drafts in your home, which can end up costing you big bucks in heating and cooling bills. Even if you’re not particularly handy, there are some quick and easy fixes you can do, like installing an adhesive weatherproofing strip or a draft fighting door sweeper. For a more permanent fix, you can install tension strips or an integral door sweep to improve insulation.

How to Lazy Load Images in WordPress

by Editorial Staff @ WPBeginner

Do you want to lazy load images in WordPress? Lazy Loading allows your website to only load images when a user scrolls down to the specific image. You can see it in action on many popular websites like Buzzfeed. In this article, we will show… Read More »

The post How to Lazy Load Images in WordPress appeared first on WPBeginner.

Harnessing the Power of Customer Feedback and Reviews [Webinar with Yelp]

by Square @ Business Resource Center | Town Square

Customer retention is very important for your business’s bottom line and its long-term growth. You’ve probably heard that it costs at least five times as much to acquire a new customer as it does to retain a current one. But did you know that a five-percent increase in customer retention can boost profits up to 95 percent? (That’s according to a study by Bain & Company.)

There are a lot of ways that you can bolster retention — social media, email marketing, a blog, a loyalty program — but feedback is one of the key ways to make sure your customers keep coming back. Whether it’s through online reviews or email, feedback lets your customers feel heard and gives you insight into how to improve your products, services, and customer experience. It’s a win-win.

Get Started with Square Loyalty

Keep customers coming back.

Try it free for 30 days

We partnered with Yelp to dig into how businesses can use feedback to create loyal customers — focusing specifically on public online reviews and private customer feedback. In our webinar (video above), we cover:

  • Why feedback matters
  • How to respond to feedback
  • How to get more feedback
  • How to use feedback to grow your business

Want to learn more about customer retention? Here are some other articles to check out:

The Easiest Ways to Get More Repeat Customers
Building Customer Loyalty — Best Practices That Drive Results
How to Turn Loyal Customers into Brand Evangelists

How to Build and Maintain Good Credit with Credit Cards

by Square @ Business Resource Center | Town Square

Credit is a snapshot of how consumers manage their finances. With good credit, a consumer has the ability to get things such as a car or a home. These purchases typically require a loan to pay for them, and good credit ensures that a lender will decide that a consumer is a good credit risk. Poor credit means that consumers won't qualify for loans or the loans may have higher interest rates. It's preferable to build and maintain good credit to ensure purchasing power.

Establishing Credit

  • Credit history includes information about one's repayment history, the length of this history, the amount of debt, the types of credit used, new credit applications, and any defaults.
  • Establishing a positive credit history has many benefits. Having credit available to use can be invaluable in emergencies, and it is often safer to use credit cards for purchases because it eliminates the need to carry cash.
  • Having a good credit history will enable consumers to make large purchases such as cars and houses. These personal business solutions generally require financing over time.
  • Establishing good credit takes time. Maintaining a checking and savings account with a bank is one step toward establishing positive credit history. Getting a credit card is usually the next step in building good credit.
  • An older adult may need to establish credit after a divorce or a spouse's death. Applying for a department store credit card or an oil company credit card may be a suitable place to start.
  • When working to establish credit, open one credit card account and concentrate on making regular, small charges and paying them off in full each month.
  • Credit offers that sound too good to be true likely are. Avoid advertisements for credit that promise unusual financial offers. Often, hidden terms exist in these offers that will negatively impact the consumer.

Maintaining Good Credit

Credit Management Tips

Ways to Raise Your Credit Score

  • Consumers who find errors on their credit report can have them corrected. The credit bureaus and the source of the erroneous information both have responsibilities to correct inaccurate information. Inform the appropriate credit bureau and the company involved to correct errors.
  • Credit repair scams are prevalent. It's possible to raise credit scores without paying a company to assist with this process.
  • Pay down debt as quickly as possible to increase credit scores. Merely moving debt around between various credit card accounts will not improve a credit score.
  • Avoid applying for numerous credit cards in a short period of time. This type of activity can indicate financial trouble to lenders.
  • Take out a small loan with a cosigner. Making timely payments and paying off the loan in full will help raise a credit score.
  • Seek the help of a reputable, nonprofit credit counselor before you become delinquent on accounts. A counseling service can help you restructure your debts to resolve and prevent issues.

Why La Colombe Chose Square to Help Fuel Its 100+ Location Expansion

by Square @ Business Resource Center | Town Square

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Todd Carmichael has lived and breathed coffee for 32 years. He’s the founder of La Colombe, a coffee shop with 12 locations across Philadelphia, New York, Chicago, and D.C, and the host of the Travel Channel series Dangerous Grounds. Fueled by Carmichael’s passion to push the U.S. coffee scene forward, La Colombe sits at the forefront of the ethical trade movement and regularly dabbles in new terrain like brewing the first-ever latte on tap. And it’s all paid off. The company is rapidly expanding, with plans to open 100+ locations across the country over the next few years.

But until recently, there was a problem — La Colombe’s old-school point-of-sale system. Slow, clunky, and confusing, the system didn’t move at the speed necessary to support the company’s growth. What’s more, it was big and ugly — a jarring contrast with La Colombe’s sleek design aesthetic, creating what Carmichael calls a “barrier” between his employees and the customer. So they ripped it all out and replaced everything with Square.

La Colombe is now a Square power-user, using Employee Management to streamline operations and manage employees across all its locations. And as La Colombe expands to 100+ locations, Square will be there to support it with our ever-growing suite of sophisticated tools for larger businesses.

As we were helping La Colombe make the switch to Square (we have to admit, it was satisfying to rip everything out), we caught a few minutes with Carmichael. Below is our interview, where we talk coffee, design, and why Carmichael chose Square.

Interview Excerpts:

How did you decide it was time to expand?

I’ve come to the idea that America deserves better coffee. And I believe that we are the people to deliver on that promise. But I can’t deliver on that promise alone — I need partners. I need people who understand. We couldn’t have done that type of expansion without tools like Square. It’s impossible. Without you guys I probably wouldn’t succeed.

Why did you make the switch to Square?

You can’t make beautiful coffee over the Berlin Wall. In so many ways the old-school register was that. I’m going over these huge barriers — and that’s not what it’s about. You and I right now are talking without anything between us. That’s what Square offers to me.

Customer experience seems to be at the top of your priority list

What counts is making transactions quickly. Let’s get that part done and go to the part that counts — the interaction between us. I’m not just seeing the top of your head over a huge register. Architecture and design matters. It tells a story about who we are, which is about interaction with our customers. Square is beautiful, small, and quick.

Why is design so important?

I felt like my old register system were these anchors at the end of chains — and I’m floating on this beautiful ship. You guys have come along and you’ve changed that, you’ve caught up with me.

What does the switch to Square mean for your business?

First off, I know how to actually operate Square. I want mobile people and I want people out front. I’d like you to come into my café and have a great experience. Square makes my cafés a happier experience. It’s a fact.

Learn how to put Employee Management to work for your business. Get started with a 30-day trial.

Should You Use WordPress or a Website Builder?

by Kevin Wood @ HostGator Blog

The post Should You Use WordPress or a Website Builder? appeared first on HostGator Blog.

Website Builders vs WordPress Building a website doesn’t have to be expensive or difficult, especially with the sheer number of tools you have at your disposal today. WordPress is one of the main players in this market and powers an incredible number of websites today. Plus, there’s a huge community that supports the platform, including […]

Find the post on the HostGator Blog

How to Add Your Site to Google Search Console

by Keith Lock @ Tips and Tricks HQ

Adding your web site to the Google Search Console, formerly called Google Webmaster Tools, will allow you to monitor your site’s performance in Google Search results. You can also see how Google sees your site, including your site’s relevance for Rich Cards and Accelerated Mobile Pages. In this tutorial, you will see: How to setup […]

10 Basic SEO Tips To Get You Started

10 Basic SEO Tips To Get You Started


Business Insider

Simple ways to improve your Web site's search rankings and get more traffic.

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

Why Loyalty and Punch Card Programs Are a No-Brainer

by Square @ Business Resource Center | Town Square


Basic psychology: People are more likely to frequent businesses where they can get some free stuff. The data backs this up. A recent study by 3Cinteractive found that 62 percent of U.S. shoppers make more store visits or purchases as a direct result of interaction with mobile loyalty programs.

So what’s the holdup for small businesses?

Well, traditional carry-in-your-wallet punch cards are a pain to manage and track. For one, you print out all those cards only to have your customers lose or forget about them. And secondly, it’s pretty impossible to evaluate whether or not your program is actually helping to bolster your bottom line. So with all of these inefficiencies, the payoff isn’t exactly there.

But digital loyalty programs get rid of all these pain points. Square Loyalty, a completely customizable punch card program, is baked right into your Dashboard and your customers’ digital receipts.

The tool automatically tracks and rewards your customers for repeat purchases and visits. What’s more, you can tailor the program by selecting how often you want to reward customers (number of punches), what customers get as a reward (by percentage or dollar amount off), and how much they need to spend in order to get a punch.

But if you’re still on the fence about whether a loyalty program makes sense for your business, here are a few things to consider:

Get Started with Square Loyalty

Keep customers coming back.

Try it free for 30 days
It’ll get you more sales.

Returning customers are much more valuable than repeat customers. They tend to spend a lot more than first-timers when they come back in. So targeting them is worth the investment — and a loyalty program is one of the most direct ways to do that.

It’s low cost.

The only investment you have to make here is that free tenth cup of coffee. Which is not a lot when you think about those nine other coffees that you might not have sold if it weren’t for your loyalty program. What’s more, customers are likely to spend a bit more each time they come in. As Square seller Swamp Rabbit Cafe and Grocery in South Carolina reports, “Some customers are actively trying to earn punches by spending the minimum amount per punch ($5) to get the five-percent-off reward. They’re both spending more and coming back more often.”

It’s quick to set up.

The beauty of Square Loyalty is that it takes just minutes out of your day. You can “set it and forget it” right within the Customers tab of your Dashboard. Simply customize the punches and rewards to fit your business, and Square takes care of the rest, automatically tracking everything for you. And after each purchase, your customers automatically see how many more punches they need — it’s right there in their Square digital receipt.

It gives you valuable insights.

Square Loyalty helps you track the program’s impact on your bottom line and spot trends in your customers’ behavior. You can track the number of customers enrolled, the total punches, and the total redemptions. This is all super-valuable data to help you make informed decisions about where to allocate more time and effort.

It separates you from the pack.

This one is pretty simple. Say there are three specialty coffee shops on your block. Where are people more likely to head? The one that offers them a free cup for their repeat business.

It builds your customer lists.

Loyalty programs can offer an incentive for your customers to provide their email address when they sign up for your Loyalty program. This helps build up your customer lists, which you can then target with marketing email — alerting them to things like sales, events, or announcements (which you can do right from Square Marketing).

It helps with customer relationships.

You establish deeper relationships with your customers if they come in more often. And your customers are more likely to come in a lot — and talk up your business to their friends — if you make them feel appreciated with a loyalty program.

In short, a digital loyalty program like Square Loyalty is worth the very little time, effort, and money needed to get it up and running.

Learn more about how Square Loyalty can help you grow your business.

How to Study for a Math Exam

How to Study for a Math Exam

by @ How to of the Day

Practice makes perfect when it comes to math - that’s why your teacher assigns so many tedious homework problems! Many people try to study for math by simply memorizing formulas and equations the way they would memorize facts and dates. While knowing formulas and equations is important, the best way to learn them is by using them. Start studying early, do your homework, and ask your teacher for help if you run into any issues. Avoid cramming, try not to get stressed out, and make sure to get rest and eat well just before the test.

Beginners Guide to Coin History

by Square @ Business Resource Center | Town Square

Before paper bills, credit card processing, complex taxation, and electronic money, there was the beautiful, simple, artistically crafted coin. Its history aligns uniquely with the evolution of civilization. Today, its use is widespread in most major regions and countries of the world. While the way that they're made has evolved, the basic concept of exchanging bits of metal for goods has lasted through the ages and become an essential part of the human experience.

Early Coins

The first move away from the barter system may have been the exchange of cowrie shells, which eventually evolved into metal nuggets and pieces. Metal money exchanges started in the form of small knives and tools in China. In the 5th century BC, Chinese hollow spade money was commonly used. While not using "coins" per se, these were some of the first exchanges of valuable, standardized metal materials. This eventually evolved into the recognizable, rounded Chinese coins. In the west, the first official, minted currency was possibly the famous Lydia coin, which was created in modern Turkey and featured an image of a lion. It was made of gold. These were pounded out with a hammer and were create for King Croesus. In the greater history of money, this was a very important next step to opening up the Mediterranean to trade and an exchange of goods and ideas. In the next centuries, coins began to be exchanged and accepted on a global scale.

Types of Coins

While paper money started to become the dominant currency in China as early as the 13th century at the behest of Emperor Kublai Khan, coins were absolutely essential to several empires, which all had their own mints. In the Persian Empire, the coin of choice was the daric. In Greece, the ancient currency was the drachma, which is still used in its modern form today. In Rome, on the other hand, the currency was based around the silver denarius. During and after the fall of Rome, in the Byzantine Empire, the major coin was the golden solidus, which was also known as the nomisma. In China, the coin design stayed by and large the same, in the form of a circle with a square hole, which was called the ban liang coin. In the Renaissance, the florin was quite common, and the pound was used in England.

How Coins Are Made

Throughout history, coins have traditionally been struck using blanks and a set of dies. Many types of dies have been used throughout history. The Romans made popular a hinged set of dies that joined together like tongs. The dies were made out of a harder metal than the softer coin materials, which were often made from alloys of gold, silver, copper, or bronze. The blanks were cut to consistent, uniform thickness. Then, the material was placed inside the die and struck with a large hammer or a set of machinery that involved pulleys. Eventually, the fly press made this method much faster and easier. Modern American coin production is a little bit different. It closely resembles a manufacturing process. Large sculptures are made for the dies in clay and plaster, then created as epoxy models, which, using digital machinery, are used to create the metal dies. Rather than being formed by cutting ropes of metal, coins are punched out of long metal sheets. Production then moves at a lightning pace (with the press stamping about 1,750 coins per minute). In other countries, like the U.K., the coin-making process is treated with a high level of respect and combines hard science and art to create consistent, flawless pieces. While we may no longer feature the gods and goddesses that so often frequented ancient coins on our money, the basic methods of coin minting have mostly stayed the same.

Collecting Coins

Coin collecting has become a popular hobby in the U.S. and many other areas of the world, possibly because coins have been made for thousands of years and seem timeless. Modern coin collectors especially love lesser-known, rare coins, which are specific to a time and place in history. Collectors are often fascinated not only by the age nor necessarily how much a coin is worth but by the beauty of the dies and the uniqueness of every piece. Some collectors treasure the imperfect, ancient coins that were just barely folded out of lumps of flawed alloy, whereas others want the rare U.S. pieces that were examples of exquisite craftsmanship but just never became popular. If you're thinking about getting started collecting coins and joining numismatic groups, always keep in mind the story of each piece. Successful coin collecting should inherently be about education and understanding both how these coins were made and their place in the history of civilization.

23 Resources for Side Hustlers

by Kristen Hicks @ HostGator Blog

The post 23 Resources for Side Hustlers appeared first on HostGator Blog.

23 Blogs and Podcasts to Help You with Your Side Hustle Side hustles aren’t anything new. People have always looked for (and found) ways to make a little money on the side to supplement whatever they made at their main job. But the rise of the gig economy and the development of new technology platforms […]

Find the post on the HostGator Blog

Local SEO for Small Businesses

by Adam Coombs @ Unamo Blog

Local SEO for Small Businesses The organic search results are already a tough place to fight for top rankings. Local search results? Even harder. Besides traditional SEO, there are a variety of local SEO ranking factors that small businesses and even larger franchises have to worry about when jockeying for the top positions for localized […]

SEO & website design: Everything you need to know

SEO & website design: Everything you need to know


Search Engine Land

SEO is important to any business that operates online, but many don't realize that search engine optimization needs to be built into the web design process -- not added in later. Here, columnist Marcus Miller has provided a comprehensive guide to SEO and web design.

History of Money and Payments

by Square @ Business Resource Center | Town Square

People have engaged in commerce to exchange goods and services for payment throughout the ages. These financial transactions did not always involve monetary payments. There was a time when standard money did not even exist and people utilized other forms of payment to perform transactions. With the evolution of technology, money and payments have changed drastically. Current credit card processing technology and advanced business solutions make financial transactions possible at almost any time and virtually any place.

Bartering and Livestock

Bartering was an advantageous way to exchange goods and services for people many years ago because it enabled both parties to get what they needed. For example, two parties might exchange tools for services to fulfill the needs of both people. Livestock was also considered wealth that people could amass. The more cows or sheep someone owned, the wealthier they were.

Precious Metal Coins

Ancient civilizations used to use beads and shells as coins. Eventually, they began using precious metals to make coins. People in the ancient civilization of Lydia were among the first to use coins made of gold and silver. This currency was both valuable and easily portable.

Leather Money

Leather was another material used for currency. People in ancient China utilized white deer skin for banknotes. The notes were large compared to the bills used in today's society. Leather money could have been as large as one-foot squares of deerskin.

Paper Money

Eventually, the Chinese developed paper money. Civilizations struggled with determining and maintaining the value of paper money. In addition, challenges came in the forms of both inflation and the production of the currency. Paper money went in and out of use during periods of ancient history.

Gold

England established gold as its standard of value in 1816. Following this event, Europe began backing bank notes with the gold standard. This meant the value of any currency was set by establishing its value in gold. The United States followed suit in 1900. Before this time, both gold and silver were used for dollars.

Gold-Backed U.S. Dollar

In 1913, the United States established the Federal Reserve system. This official central bank served the financial interests of the nation. Federal Reserve notes were backed by gold at this time. One of the roles of the Federal Reserve was to ensure that notes and checks would be honored and could be redeemed for gold.

Credit Cards

Consumers began enjoying credit from retailers during the 20th century. Some retailers, such as department stores and gas stations, began creating individual credit cards to issue to consumers. These cards were created to make spending money more convenient for people. Diners Club was the first actual credit card, which gave consumers the ability to purchase meals from several restaurants located in New York City.

U.S. Dollar

In 1933, the United States discontinued the gold standard to keep Americans from cashing in their currency for gold, depleting the national gold supply, amid worsening deflation. From this point forward, the federal government became the official backer of the monetary system instead of gold. However, the U.S. continued to let foreign governments trade dollars for gold until 1971. At this point, the country became concerned that foreigners would sap the national gold reserves, leading to an end to this practice.

Online Shopping

With the rise of the Internet during the 1990s, online shopping arrived on the scene. Consumers embraced the ability to peruse the Internet and make purchases. Common historical data suggests that Pizza Hut may have been one of the first retailers to execute an e-commerce transaction. The company began allowing people to order pizza on its website as early as 1994.

Mobile Payments

Coca-Cola receives credit for offering the first mobile payment transaction in 1997. The beverage retailer created special vending machines that enabled consumers to pay for their drinks by sending text messages from mobile devices. Since this time, mobile payments have skyrocketed in popularity. Now, more people than ever before are paying on the go, and more merchants can accept payments anywhere, without being tied down to a cash register.

A Life Sciences Content Marketing Funnel

by Ben Duffield @ Supreme Optimization

A Marketing Funnel for Life Science Companies Overview This strategy is ideal for life science companies that are targeting lab researchers and scientists as their customers. Our 2016 roll out strategy is designed to explode your organic traffic and e-mail list by leveraging content marketing, LinkedIn and remarketing techniques. The above marketing funnel looks complicated, but in fact, it’s dead ...

Read More

The post A Life Sciences Content Marketing Funnel appeared first on Supreme Optimization.

Choosing the Right CMS and eCommerce Solutions for Life Science Websites

by Sheldon Zhai @ Supreme Optimization

Building a new website can be a stressful process but it doesn’t necessarily have to be. The most important step is to first determine which content management system and eCommerce solution is most aligned to your company’s long-term goals. Today, there are hundreds of different solutions, but only few are truly the best fit for a growing life science company. ...

Read More

The post Choosing the Right CMS and eCommerce Solutions for Life Science Websites appeared first on Supreme Optimization.

A Pivotal Step to Get Past Your Fear of Writing

by Leslie Newman @ Goins, Writer

Don't be afraid to reach out with your words and take the hand of the one walking behind you. Your story will make a difference to someone who desperately needs to hear what you have to say. Find the courage to act on your calling and take that monumental first step. Without it, those immeasurable things that could touch another life and mark true success in your writing journey will never have the opportunity to come about.

How To Use Subdomains vs Subfolders for SEO

by Ben Duffield @ Supreme Optimization

This is always a question in SEO that comes up again and again, but I believe that the answer is still the same. Subdomains vs Subfolders – which is best for SEO? This question often arises when a website owner would like to create a blog for their website. He will have 3 options. 1. Place the blog in a subfolder: ...

Read More

The post How To Use Subdomains vs Subfolders for SEO appeared first on Supreme Optimization.

Multiregional Tracking in Unamo SEO

by Adam Coombs @ Unamo Blog

With Multiregional Keyword Tracking you’ll be able to track keywords in multiple regions in your Unamo SEO campaign. ​ Multiregional tracking only applies to Google; however, with a variety of local search engines in various countries, you can check the success of your keywords in one region against their success in another. By doing this, […]

Is it Time to Change What We Put in Our Website Menus?

by Ramsay @ Blog Tyrant: Start a Successful Blog

Your menu is still one of the primary ways that traffic navigates around your site. Deciding what to put in it, however, may be a little more complicated than first thought. In the old days, a website would have four main links: About, Blog, Contact, and a Home button. But as technology improves and changes,...

An Inside Look at My Client Onboarding Process

An Inside Look at My Client Onboarding Process

by Lauren Hooker @ Blog

“By failing to prepare, you are preparing to fail.” - Benjamin Franklin When you think about the client process, images of drafts, revisions, and the finished product may come to mind. And while those are crucial components, there are a lot of steps that need to happen before the client process begins in order for things to run smoothly. I’ve found that the onboarding process sets the stage for the rest of the client project. How you handle inquiries, meetings, contracts, and invoices can make or break the entire process; it sets a precedent. So today I’m inviting you inside of my client onboarding process that’s been tweaked over these last three years.  My hope is that while you may not follow it to a T, you might walk away with a step or two that helps make your client process run smoother.

Why Every Writer Needs an Email List

by Jeff Goins @ Goins, Writer

Every communicator wants her message to be heard. Every creative wants his art to be appreciated — right? But so many writers and artists don't get the attention they deserve. Why? Because they neglect the single-most important element to building a tribe. They forsake one simple, but essential online marketing asset:

Optimize Your Squarespace Contact Page

Optimize Your Squarespace Contact Page

by Christine Darby @ Blog | Squarespace, MailChimp | Collaborada

What is a “well designed” contact page, and how do you know if you’re getting it right? Keep reading! 

Digital Weekly: The Post-Update World, Hot Tips on Which Headlines Earn the Share, & More

by Kyle Johnson @ Digital Current

This week, learn the top reasons clients fire their SEO agencies, what content marketing KPIs you should track, how to boost a startup with influencers, and more. How do you succeed as a digital marketer when Google is keeping mum about its algorithm updates? Digital Weekly is here to help you navigate this brave new […]

The post Digital Weekly: The Post-Update World, Hot Tips on Which Headlines Earn the Share, & More appeared first on Digital Current.

The Value of Direct Traffic in Google Analytics and How to Report on It

by Aaron Agius @ AWR

Research from W3Techs suggests that more than half (54.4 percent) of all websites on the Internet use Google Analytics, including popular sites like YouTube, Tumblr, Reddit and even WordPress. Google Analytics offers in-depth traffic analyses on a wide variety of metrics, but in my experience, one of the most telling is direct traffic. Here’s what … Continue reading "The Value of Direct Traffic in Google Analytics and How to Report on It"

The post The Value of Direct Traffic in Google Analytics and How to Report on It appeared first on AWR.

Squarespace + SSL

Squarespace + SSL

by Christine Darby @ Blog | Squarespace, MailChimp | Collaborada

Squarespace recently announced they were securing millions of websites by offering free SSL on all websites. Are you curious what the new SSL certificates mean for you? What is SSL? Do you need to do anything? Keep reading!

4 SEO Tactics for RankBrain and Human Behavior Signals

by Ron Dod @ Monitor Backlinks Blog

In October of 2015, Google confirmed the use of RankBrain as a way to help process its search results. At the time, it was only used in about 15% of all searches. Today, it is one of the main factors that goes into Google’s search ranking algorithm (source). Therefore, it is very important that we ...

The post 4 SEO Tactics for RankBrain and Human Behavior Signals appeared first on Monitor Backlinks Blog.

Want To Sell Your Website? Prep It With These 6 Steps

by Kevin Wood @ HostGator Blog

The post Want To Sell Your Website? Prep It With These 6 Steps appeared first on HostGator Blog.

How to Sell Your Website Maybe you’ve been working on a website for a while and realize you’re no longer passionate about the topic. You’ve done well for yourself and even created a nice monthly side income. Or, maybe you’ve built a site with the intent to sell, and now you’re looking to exit. Whatever […]

Find the post on the HostGator Blog

Not Segmenting Your Audience? Big Mistake if You’re Chasing Conversions

by Today's Industry Insider @ The Kissmetrics Marketing Blog

You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, you’re basically throwing conversions out the window. Even though your audience shares an interest in your brand, they’re not all at the same stage of getting to know you. So speaking to them as if […]

3 Reasons Your AdWords Traffic Is Not Qualified

by Today's Industry Insider @ The Kissmetrics Marketing Blog

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]

New Payment Technology News Roundup: August 2015 Edition

by Square @ Business Resource Center | Town Square

From EMV and NFC to the liability shift, there’s a lot going on right now in the world of payments. But we’re here to make sure that you’re prepared. We’re doing that by (1) offering affordable, secure solutions so that you can accept any new form of payment, and (2) making sure you’re in the know about how all of the new changes will affect your business.
We’ve been keeping you up to speed in the New Payment Technologies section of this blog. And now we’re publishing a monthly roundup of what we think are the best recent articles on the subject. So without further ado, here are a few to dig into:

To stay in the loop on everything EMV and NFC, as well as get tips on how to run your business, subscribe to our monthly newsletter, Town Square News.

Designing for Better Analytics: 5 Decisions Web Designers Fail to Make

by Marcia Riefer Johnston @ Content Marketing Institute

The bad news: If you fail to make an analytics-friendly website design, you won’t get the best analytics insight. The good news: It’s easy to make analytics-friendly design decisions. Here are five tips on how to do it. Continue reading

The post Designing for Better Analytics: 5 Decisions Web Designers Fail to Make appeared first on Content Marketing Institute.

The Art of the Cart: How Retail Brands Can Cash in on Content Marketing

by Jodi Harris @ Content Marketing Institute

Every moment counts when competing for attention of today's demanding and discerning retail consumers. Use these tips and examples to make sure your content efforts deliver the goods while supporting your brand's overall value. Continue reading

The post The Art of the Cart: How Retail Brands Can Cash in on Content Marketing appeared first on Content Marketing Institute.

10 Simple (Non-Technical) Ways To Improve WordPress Security

by Jennifer Bourn @ Bourn Creative

At Bourn Creative, we have been building websites since 2005, and working solely with WordPress as our platform of choice since 2008. Over the years, we have said the same thing to every client we work with: WordPress security starts with you. I can’t emphasize enough how important this idea is when it comes to […]

The post 10 Simple (Non-Technical) Ways To Improve WordPress Security appeared first on Bourn Creative.

10 Ways to Optimize a Website for Bing | SEJ

10 Ways to Optimize a Website for Bing | SEJ


Search Engine Journal

Google may appear to have a stranglehold on the search engine market, but that doesn't mean that online surfers are neglecting Bing.

The myth of the keyboard-only user

by Joe Dolson @ Joe Dolson Accessible Web Design

An article I wrote on keyboard accessibility was published at Practical eCommerce magazine this morning. The topic is keyboard accessibility – what constitutes keyboard accessibility and how crucial it is for users who are blind, low-vision, or have mobility impairments. Which brings to mind the question: is there really such a thing as a fully keyboard-dependent user? This is a question that gets asked in accessibility communities occasionally. Most uses who are unable to use a standard mouse can still […]

The myth of the keyboard-only user
Copyright 2004 –2016 Joseph C Dolson, Accessible Web Design

How To Use Link Bait To Attract New Leads

by Jonathon Ohayon @ Monitor Backlinks Blog

Link bait is content you have on your site that naturally attracts inbound links. Key word: NATURALLY. Everyone knows the importance of links for organic rankings. And everyone knows that BUILDING links can land you with a whopping penalty. So what’s left? Link Bait. Google’s own Matt Cutts thinks of link bait as “something interesting ...

The post How To Use Link Bait To Attract New Leads appeared first on Monitor Backlinks Blog.

How to Set Up an Art Exhibition

How to Set Up an Art Exhibition

by @ How to of the Day

Whether you’re displaying your own work or that of other artists, holding an art exhibition is a uniquely enriching experience. However, it can be a real challenge to bring together so many different elements in a cohesive and meaningful way. That’s why when you’re staging an art exhibition of your own, it’s essential to have a plan. Once you’ve chosen a theme for your exhibition, you can begin taking submissions from interested artists, select an appropriate venue for the event and build marketing buzz that will allow your collection to be seen and appreciated by as many people as possible.

How to Build a Strong Brand and Design for Your Learning Platform

by Jennifer Bourn @ Bourn Creative

I’ve been lucky enough, at industry events and at CaboPress, to spend some quality time with the talented folks over at LifterLMS. Not only do have they created a great product, the LifterLMS WordPress Plugin, they are also really good people. So when Chris Badgett reached out about being a guest on their podcast, LMScast, […]

The post How to Build a Strong Brand and Design for Your Learning Platform appeared first on Bourn Creative.

How to Hire a Freelancer and Grow Your Blogging Empire

by Ramsay @ Blog Tyrant: Start a Successful Blog

If you want to build a successful blog you might just need to hire a freelancer. In fact, if you look at almost any blog or website that is making six-figures or more they all have one thing in common: a team of awesome people helping them out. Hiring a full time staff member, however,...

5-Stage Digital Marketing Plan to a Successful Product Launch

by Rebekah Radice @ Digital Current

The success of a new product launch depends on many variables. By utilizing different digital marketing channels and tools, you can help ensure a victorious introduction. Using social media to launch a new product is exhilarating. It’s also overwhelming if you haven’t planned accordingly. From pre-launch activities to influencer outreach, your launch plan will make […]

The post 5-Stage Digital Marketing Plan to a Successful Product Launch appeared first on Digital Current.

How You Helped Us Build Square Capital

by Square @ Business Resource Center | Town Square


Accepting credit cards is a crucial part of running a business—but it is only one part. Buying new equipment, expanding to a new space, and hiring more employees pose exciting and often expensive challenges. That’s why today we announced Square Capital, a program designed to make it quick and easy for independent businesses to get capital they need to grow.

In building the program, we spoke with hundreds of businesses about the challenges they’ve faced getting and investing new capital.

Here’s what we heard and how it helped us build the program we launched today:

You think in terms of dollars, not interest.

When it comes to getting capital, the important questions are: how much money will I get, how much will it actually cost, and will it help me grow? For example, Follicle Hair Salon is a popular salon in San Francisco who were looking for ways to help their business grow. They assessed their salon costs and used Square Capital to move into a larger space and add 12 new salon chairs. They knew the total amount of the offer and the exact cost upfront, and since that cost never changed, the math was easy. With each salon chair bringing in between $5,000 to $8,000 a month, the new cash flow ensured the advance quickly paid for itself.

You have big ideas—but need money to get started.

One of our first Square Capital businesses, art and clothing store Zero Friends, was rejected by a loan officer because the company “just puts monster art on t-shirts.” They knew there was demand for their product—they just needed the initial cash to get going. With Square Capital, Zero Friends was able to double the inventory they brought to a recent comic book convention, which let them double their sales. We believe in independent businesses like Zero Friends and their “monster art on t-shirts.”

Your Time = Money.

We heard it over and over: For growing businesses, every hour counts. Caroline Bell, owner of Cafe Grumpy in New York, said they spent more than six months applying for a loan. With Square Capital, there’s no application process and Cafe Grumpy got their money the next business day. They used the money to open a sixth cafe. (If you’re in Grand Central station, you should stop by!) Because payments are automatic, business owners like Caroline can spend time—and money—on more important things, like chatting with customers, training employees, and growing their business.

We’re extending new Square Capital offers every week to sellers already running their business with Square. The first step to becoming eligible for Square Capital is to download Square Point of Sale for either iOS or Android and start running your business with Square today.
We’re excited by the success of some of the earliest uses of Square Capital and can’t wait to see what the future holds as we expand the program.

Learn more about the program—including eligibility—in our Support Center.

Square Capital Now Offers Flexible Loans To Boost Lending
Square Capital 1 Billion In Funding To Over 100K Sellers
Tips For Small Business Financing How To Get Noticed By Square Capital

Brian and Jennifer Bourn Join The Profitable WordPress Developer Bootcamp Faculty

by Jennifer Bourn @ Bourn Creative

A brand new live event is on tap for this October and if you’re a WordPress developer, you’re going to want to pay attention. My friend Tonya Mork, the talent behind Know The Code, is putting her three decades of engineering and software development experience to work to help WordPress web developers grow, innovate, reduce […]

The post Brian and Jennifer Bourn Join The Profitable WordPress Developer Bootcamp Faculty appeared first on Bourn Creative.

The History of the Trade and Barter System

by Square @ Business Resource Center | Town Square

Items that are used as money often have little value in and of themselves. For example, the paper used to print money is not particularly valuable. Money has value because it is an exchange medium that people understand and accept as such. When everyone accepts that a bill or a coin has value, people can use it as a form of payment to purchase goods or services. Before money existed, people used other systems to perform exchanges. Bartering involves a direct trade for goods and services. Although some aspects of this transaction are similar to the exchange of money, bartering required time as people hammered out the terms of the deal. Utilizing money as the medium for trade simplified transactions significantly. Trade and barter were precursors to the monetary system used in today's society. Although trade and barter may seem almost archaic, they were the business solutions for people who lived before the convenience of credit card processing.

 

Bartering is the process of trading services or goods between two parties without using money in the transaction. When people barter, everyone benefits because they receive items or services they need or want. Bartering also has an advantage because even people without money can get something they need. Bartering might involve trading a service for an item. For example, you could agree to perform yard work for someone in exchange for a bushel of apples from a tree in their yard. When people choose to barter to meet a need, they can save their money for other needs.

 

  • Native American Trade Routes and the Barter EconomyThis lesson plan is great for teaching kids at the middle school level about both the history of Native American tribes and the nature of the barter system, blending concepts into one plan.

  • History of FinanceIn the early days of the American colonies, foreign banks controlled the currency, and bartering was commonplace.

  • American Indians of ND: BarteringPractice a game of bartering with your students, and you'll quickly see the difficulties in negotiation that can sometimes ensue.

  • Trading PostFor much younger students (in grade 4), this lesson plan combines show-and-tell with bartering.

  • What Is Money? – Young students (grades 3-5) will delve into what money is, why currency developed, and how bartering worked.

  • Bartering LessonTeachers can use this printable packet, which is full of useful terms and phrases.

  • Barter and MoneyThis plan is for much older students (grade 10), and delves more into the nuances of bartering and trade.

  • Barter RelationshipsCan you create an equation and mathematically validate a trade? This article delves into that question.

 

Mesopotamia tribes were likely the starting point of the bartering system back in 6000 BC. Phoenicians saw the process, and they adopted it in their society. These ancient people utilized the bartering system to get the food, weapons, and spices they needed. Because of salt's great value, Roman soldiers bartered their services for the empire in exchange for salt. In Colonial America, the colonists used bartering to get the goods and services they needed. Even after the invention of money, people continued to barter.

 

  • Bartering Through the SeasonsThis lesson plan for grades K-5 discusses specifically bartering fabrics and coats during winter seasons.

  • The History of MoneyMost of early monetary exchanges were still a part of bartering systems. Some of the most early accepted currencies were simply valued items: cowrie shells, gold nuggets, and fine metal pieces.

  • The Transition of Barter to Fiat MoneyThe vast transition from bartering goods that had value to exchanging papers backed by what the state or government said had value was a long and arduous one.

  • The Benefits of BarteringBartering still exists today. In the 1990s, it was happening in Russia.

  • The History of MoneyThe development of money is discussed in this lesson plan for grade 1.

  • How Bartering WorksThis source discusses the pros and cons of bartering, and how it still remains useful today.

 

The simplicity of bartering is one of the main advantages of this system. Issues with international trade, foreign exchange, and unbalanced economic power are virtually nonexistent with a bartering system. However, some disadvantages also exist. For a bartering transaction to occur, both parties' wants or needs must coincide to lead them to make a deal. Without a standard measure of value of goods and services, parties in the bartering transaction will need to spend time agreeing on the terms of the deal. It's common for both parties to place a higher value on their own goods or services and a lower value on the other party's items. Trust is also a component of bartering, because the representation of the goods or services offered must be accurate. If something is misrepresented in a transaction, the other party will have little recourse when a problem ensues. When bartering, people may need to store their accumulated possessions to preserve their purchasing power. Depending on the types of items, this might be difficult and inconvenient.

 

 

Because bartering does not involve the exchange of money for goods and services, it might seem like an ideal way to avoid paying taxes on transactions. However, the U.S. Internal Revenue Service informs taxpayers that the fair market value of goods or services received via bartering is considered taxable income. Parties who engage in bartering transactions must report this value as income on tax returns. The IRS requires reporting of bartering for the year it occurs. Failure to report bartering activity could lead to tax penalties.

 

How To Get More Blog Traffic

by Dan Kaufenberg @ Just for Websites

How to get more blog traffic? An age old question for new bloggers and website owners. Generating traffic to your blog is why you are blogging. Zero visitors means you are kind of just talking to yourself and that may, or may not be healthy. Getting started is the hardest because it can take some time […]

The post How To Get More Blog Traffic appeared first on Just for Websites.

Digital Weekly: Creating Amazing Content Experiences, Social Media Automation, & More

by Kyle Johnson @ Digital Current

Learn how AMP has become integral for organic search, how to draw in millennials with content marketing, & so much more! After a couple weeks off, we return to look at how automation and big data are becoming a part of digital marketing. We also explore ways to deepen human connections through content marketing. Let’s […]

The post Digital Weekly: Creating Amazing Content Experiences, Social Media Automation, & More appeared first on Digital Current.

Working From Anywhere: Getting Started

by Casey Kelly-Barton @ HostGator Blog

The post Working From Anywhere: Getting Started appeared first on HostGator Blog.

Enjoy a Successful Workcation by Answering These 5 Questions Part of the appeal of running an online business is the freedom from being anchored to a particular location. Another plus is that your online business can help fund your travel. Before you strike out for a working vacation, there are a few things to plan […]

Find the post on the HostGator Blog

Build Your Email List Fast With An Irresistible Free Offer

by Jennifer Bourn @ Bourn Creative

While brands and businesses are all but racing to social media sites like Facebook, Twitter, Pinterest, SnapChat and Instagram, they still are only reaching a small amount of the market. The irresistible email opt-in offer can change that. The cornerstone of any successful business, online or offline, is its coveted marketing list — the list […]

The post Build Your Email List Fast With An Irresistible Free Offer appeared first on Bourn Creative.

The Truth About Squarespace SEO

The Truth About Squarespace SEO


Elle & Co.

Out of all of the comments and emails I receive about Squarespace, SEO is by far the topic that is most frequently asked about. So today Jake is taking over this Friday series to cover search engine optimization on the Squarespace platform and clear up some misconceptions.There seems to be

Drupal + SEO: Optimizing Your Site for Search Engines | Vardot

Drupal + SEO: Optimizing Your Site for Search Engines | Vardot


Vardot

A few month ago when I wrote my first article about Drupal, some people noticed that for listing essential security modules one should have more development experience. It’s true, when I’ve started working at Vardot, I had to interview many developers and site builders before writing every single blog post, but the topic I’ve chosen this time is my favorite.

5 Tips to Improve Your Website's SEO In Under An Hour

5 Tips to Improve Your Website's SEO In Under An Hour


Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Learn 5 easy ways to boost your site’s search engine optimization. From titles and descriptions to the right URL, get tips to improve your rank on Google.

Why Did Google Remove Some of My Reviews?

by Joy Hawkins @ Whitespark

If you’re a small business owner who actively gets reviews, it’s likely that you’ve ran into a case where some of your reviews on your Google My Business listing randomly vanished.…

The post Why Did Google Remove Some of My Reviews? appeared first on Whitespark.

How to Improve Your Site's Search Engine Optimization

How to Improve Your Site's Search Engine Optimization


Inc.com

Search engine optimization can raise your website's profile, delivering more traffic, more customers, and bigger revenues. Here's how to make the most of this essential marketing tool.

How to Optimize Links for Search Engine Optimization (SEO) | Bourn Creative

How to Optimize Links for Search Engine Optimization (SEO) | Bourn Creative


Bourn Creative

Learn how to optimize the links in your blog posts and web pages to improve your search engine optimization ( SEO) and boost your search engine rankings

The HUGE Problem With Your Life Science Website

by Sheldon Zhai @ Supreme Optimization

I couldn’t sleep well the past few nights. A few weeks ago it was my birthday, and one of the gifts I received was a Fitbit Charge 2. It tracks your heart rate, workout activity, calories burned and more. The one thing that really struck me was when I saw my sleeping data. The past week looked like this: Sunday: ...

Read More

The post The HUGE Problem With Your Life Science Website appeared first on Supreme Optimization.

Learning about WP to Twitter

by Joe Dolson @ Joe Dolson Accessible Web Design

Given that I first wrote my plug-in WP to Twitter almost 8 years ago, and it’s been in continuous development since then, you might expect that I know all about it. But that would only be half the truth. What I know about WP to Twitter is the code base. I know how it works, I know why I made various decisions, and I know what I really want to change in future development. But I know very little about […]

Learning about WP to Twitter
Copyright 2004 –2016 Joseph C Dolson, Accessible Web Design

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

The Story Behind Why I Started Elle & Company

The Story Behind Why I Started Elle & Company

by Lauren Hooker @ Blog

“How did you get your business off the ground?” It’s a question I get asked pretty regularly by creatives who are in the beginning stages of starting their business.  They want to know how I grew my audience, how I was able to book clients, and how I made the leap to full-time.  I have to smile as I attempt to answer it, because the irony of it all is that I never set out to start a business. As a matter of fact, I swore up and down that I would never, ever own a business, because I grew up seeing firsthand all the things a business required. (For those of you who’ve heard this story, you haven’t heard the whole story. Keep reading.)

Payments 101: How to Get Set Up and Manage Payments [WEBINAR]

by Square @ Business Resource Center | Town Square

There’s a lot to think about when you start a business — naming, choosing a location (or if you’re online, building a site), determining a business structure, obtaining licenses, registering for taxes. And there’s even more to think about once you’re running it — inventory, payroll, marketing, etc.

But the most important thing to get in order when you run a business is payments. After all, even if you started a business to fulfill a passion, you still want to get paid.

So put this at the top of your list: You need to determine what kind of payments you are going to accept, how you accept those payments, and how you manage those payments.

If it sounds like a lot, don’t worry, we have you covered.

Dave Talach, Square’s head of payment products, recently joined Mark Vega, program manager at BusinessBlocks, for a discussion that covers everything you need to know about payments, including how to get started with a payment system that will grow with your business.

8 of My Favorite Squarespace Templates for Creative Businesses

8 of My Favorite Squarespace Templates for Creative Businesses

by Lauren Hooker @ Blog

Beautiful templates are one of the many benefits of using Squarespace for your website. I like to joke around with clients and peers that it’s hard to create an ugly site with Squarespace for that very reason.  But with so many great templates to choose from, it can be overwhelming to determine which one will work best for your website. Or you may even find it difficult to choose just one. Over the past 3 ½ years, I’ve spent countless hours researching and testing out different Squarespace templates for my design clients, and I’ve discovered some favorites along the way. I’ve rounded up 8 of my go-to Squarespace templates to help you in your search and hopefully make this stage of the website-building process a little less stressful.

How to make a website SEO optimized - Zoom Digital - We Want Zoom

How to make a website SEO optimized - Zoom Digital - We Want Zoom


Zoom Digital - We Want Zoom

The main factors that Google takes into account when it comes to positioning a website, you need to learn what you...

The Challenges and Triumphs of Starting a Business

by Square @ Business Resource Center | Town Square


We’re thrilled that Square seller Liz Fiedler, owner of Loving Cup in San Francisco, is featured in USA Today as part of their Small Business Saturday section. Below is her interview with our CEO, Jack Dorsey, where they discuss the challenges and triumphs of running a small business.

JD: What was the biggest barrier to starting a business?

LF:
I had no idea what I was doing! I learned as I went, working every shift, every day. My biggest hurdle was bookkeeping.

JD: How did you learn?

LF: Trial and error. I learned from my mistakes and really listened to customer suggestions. Some of our best-selling items were created by employees and customers.

JD: Has the government been supportive and what could they do to help?

LF: I’d love to see lower taxes, especially for small businesses that are just getting started. They seem to give tax breaks to big corporations that have the money to pay more taxes. I don’t know if that’s necessarily fair. Small businesses do a lot for the city, like maintain the sidewalks outside our stores. It would be nice to get something back.

JD: How do you consider your role in the community?
**LF: ** I want to make a product that is good for my customers and the environment. My business is primarily to-go, so I thought a lot about waste. That’s why everything here is compostable.

JD: That’s very cool and real leadership. What advice would you give someone starting a business?

LF: Stick with it. It’s incredibly hard work. You have to do everything, like learn how to replace circuit breakers. Eventually you hit your stride and it’s all worth it.

Weebly Search Engine Optimization - SEO - Just for Websites

Weebly Search Engine Optimization - SEO - Just for Websites


Just for Websites

Weebly search engine optimization (SEO) is no different than any other website builder. There are a few tips and tricks that can help you ensure

11 Keys to Starting Your Own Business on a Tight Budget

by Jillian Altit @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Don't break the bank!

The post 11 Keys to Starting Your Own Business on a Tight Budget appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

Top 5 WordPress Infinite Scroll Plugins Comparison (2017)

by Param Chahal @ TemplateToaster Blog

When you reach the bottom of a web page, the more content is uploaded automatically; this is known as infinite scrolling. You might have seen such websites in which when you reach the end of one page, it uploads more content automatically without your intervention. For example - Facebook. It gives the better browsing experience to the user hence became the latest trend. But now the question arises, are the infinite scroll Wordpress plugins good for your site?

Continue Reading

The post Top 5 WordPress Infinite Scroll Plugins Comparison (2017) appeared first on TemplateToaster Blog.

Get Covered for the Liability Shift—Instantly

by Square @ Business Resource Center | Town Square

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As a business owner, you’ve probably been hearing some chatter about the liability shift. And that chatter has probably been picking up. That’s because the shift happens on October 1 — two weeks from now.

If you don’t have a handle on the liability shift and what it means for your business, it’s time to listen up. Come October 1, your business could be on the hook for fraudulent chip card transactions if you don’t process the payment using the EMV technology. Previously, the banks accepted this liability, but in fewer than 15 days, it could be passed on to you. Be ready because chip cards are quickly being rolled out to all U.S. consumers.

Accept Apple Pay and chip cards everywhere.

Order the Square contactless and chip reader.

Order your reader now

The liability shift is all in the name of reducing fraud, which is obviously a good thing. For both buyers and sellers, chip cards are a much more secure form of payment than magnetic-stripe cards. But understandably, big changes like this can be anxiety-provoking. Especially changes that involve the word “liability” as it relates to fraud.

But rest easy. It’s easy to get EMV-compliant with the Square contactless and chip reader. It retails for just $49 (other solutions can cost hundreds of dollars) and plugs right into the device you already have.

And here’s what else is cool: Not only does our new reader accept chip cards, it also accepts contactless payments like Apple Pay, which are just as secure, and a lot more convenient.

Aside from bringing you the latest and greatest in secure payment technologies, we’re also here to keep you knowledgeable. Just head to the New Payment Technologies section of this blog to get the lowdown on all things EMV and NFC (contactless payments), or sign up for our monthly newsletter, Town Square News. We want the switch to chip cards to be as painless as possible for businesses of all sizes, so you can get back to selling.

*Published on September 17, 2015

How to Pawn Jewelry

How to Pawn Jewelry

by @ How to of the Day

Pawning jewelry for money is not typically an ideal situation since pawn shops offer high interest rates and price jewelry at a fraction of its true value. However, if you need a quick loan, pawning jewelry might be your only option. By taking the time to have your jewelry appraised, shopping around for the best loan deals, and getting your loan paid back on time, you can safely get the money you need and still get your jewelry back!

How Much Does a New Life Sciences Website Cost? Why $30,000 is a Bargain.

by Sheldon Zhai @ Supreme Optimization

There’s a sequence of questions we get asked the most when we are scoping out a new life sciences website. It goes something like this: Client: “So how much does a website generally cost?” Us: “Generally speaking, around the $30,000 range.” Client: “For a website?” The truth of the matter is that, yes, $30,000 is a lot of money. The ...

Read More

The post How Much Does a New Life Sciences Website Cost? Why $30,000 is a Bargain. appeared first on Supreme Optimization.

33 Types of Side Hustles

by Kristen Hicks @ HostGator Blog

The post 33 Types of Side Hustles appeared first on HostGator Blog.

Find Your Side Hustle The average household in the United States has about $16,000 in credit card debt. Americans like to spend, but too often aren’t making enough for the amount of stuff they’re buying. One solution a growing number of people are turning to is the side hustle. Side hustles are ways to make […]

Find the post on the HostGator Blog

Online Scheduling Masters: 8 Gorgeous Wix Bookings Sites

by Taira Sabo @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Will you resist?

The post Online Scheduling Masters: 8 Gorgeous Wix Bookings Sites appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

How to Balance a Full-Time Job and a Part-Time Freelance Business

How to Balance a Full-Time Job and a Part-Time Freelance Business

by Lauren Hooker @ Blog

Starting a “side-hustle” has grown in popularity over the past few years, and it’s easy to understand why.  Maintaining a full-time job while pursuing a passion project on the side offers the best of both worlds: a steady paycheck and benefits along with the opportunity to make a little extra money doing something you love. And while there’s a lot to gain when starting a side-hustle, there’s also a lot of sacrifice. Here at Elle & Company, we know a thing or two about balancing a full-time job and a “side hustle.” I worked a few different 9-5 jobs while I worked to get my business up and running, and both of my assistants currently work full-time jobs while helping me with Elle & Company part-time. All three of us understand the time and energy that goes into balancing a full-time job and a part-time passion project.  So we rounded up some practical ways that we’ve been able to keep our heads above water and maintain our sanity in the process. 

Why Every Side Hustle Needs a Website

by Casey Kelly-Barton @ HostGator Blog

The post Why Every Side Hustle Needs a Website appeared first on HostGator Blog.

Your Side Hustle Deserves a Website. Here’s Why. Picking up extra work on the side is the American way these days. A new Bankrate survey found that 44 million of us have a side hustle, whether it’s selling things online, dog walking or something else. A quarter of Millennials with side jobs bring in more […]

Find the post on the HostGator Blog

I Want to Hear From You!

I Want to Hear From You!

by Lauren Hooker @ Blog

The funny thing about writing and sharing content is that it’s often one-sided. You’re able to hear from me and get to know me through newsletters, blog posts, webinars, and social media, but it isn’t very often that I get to hear from you and get to know you better! But I want to get to know you.  And I want my content to be helpful for you. So I’m switching things up today.

This Week’s Must-Read Small Business Articles

by Square @ Business Resource Center | Town Square

Welcome to our weekly series of must-read small business articles. Every Friday, we’ll be doing just what it sounds like—sharing the articles we think will be the most interesting to Square sellers. (Also, just some fun stuff). Here’s what we’ve got this week:

In one of the stranger reputation-management tactics we’ve heard, a New York hotel is now fining people $500 for writing bad Yelp reviews.

Who needs hotels anyway? Here are some tips for running your business from an RV, trailer, or boat.

Copycatting isn’t just lame. Turns out it also takes the same amount of effort as creating your own vision. Inc. looks at the irony of the imitator epidemic.

Here are some content strategy tips for your business: “About” pages are super important. And a great newsletter can be even more effective than building a Facebook community.

If you’ve ever felt guilty about slightly exaggerating parts of your resume, this will make you feel better: 10 of the most ridiculous lies people have told on their resumes.

And finally, some essential weekend intel: The Push for Pizza app lets you order pizza in three taps.

Square Point of Sale: All the Things You Can Do With Payments

by Square @ Business Resource Center | Town Square

To make sure you get the most out of your Square Point of Sale, we’ll regularly be posting essential intel, updates, and expert tips and tricks that help you take care of your business.

This one’s all about the foundation of your business: Getting paid. Here are six things to know:

1) You get paid quickly
Sales before 5:00 p.m. PT will usually show up in your bank account the next business day. Weekend and after-hours payments are also speedy. Check out the payments schedule.

2) You can set your close-of-day time
Maybe you close after 5:00 p.m. (say, if you run a bar or a hair salon). With Square’s flexible close of day feature, you can enter the closing time that works best your bookkeeping. Learn how to adjust here.

3) You can give partial refunds
Common scenario: A customer wants to return just one or two items. Simply open a refund in your Dashboard or Point of Sale app and enter the amount the customer would like back. Easy. Learn more about partial refunds.

4) You don’t have to chase down payments
Register’s invoice feature makes invoicing quick and fast for both you and your customers. Just send the invoice via email. The customer enters their credit card info and submits the payment. Voilá. No more headaches. Learn more about invoices.

5) You can take payments when you’re offline
We have you covered when you’re off the grid. Just set your device to offline mode. You can continue to take card payments, and your sales are processed automatically when you regain connectivity. Learn how it works.

6) You can process cash too
You can take cash and check payments, and even process sales even if you don’t have your Square Reader with you. Just enter the information manually. The transaction will process and authorize as usual. Find out more.

Introducing Squares Virtual Terminal Accept Payments On Your Computer
Not Accepting These Forms Of Payment Your Business Is Behind The Times
Five New Payment Terms You Need To Know
11 Reasons You Need a Web POS

How to Lower DHEA

How to Lower DHEA

by @ How to of the Day

Keeping your hormone levels in check can boost your quality of life in every way. Dehydroepiandrosterone (DHEA) is one of the most important hormones in your body as it regulates the production of androgens and estrogens. To lower your DHEA levels, start by eating a healthy diet, exercising, and getting the right amount of sleep. Talk with your doctor and ask them to monitor your levels over time. Be careful about any medications that you take and over time you should start to see and feel the positive results.

Convert Your Most Vital (and Most Ignored) Audience Into Brand Ambassadors

by Marcia Riefer Johnston @ Content Marketing Institute

Do you ignore your organization’s most important audience? Chances are, you put all your brand-building energy into external messages. But if company employees aren’t part of your content marketing strategy, you miss an opportunity. Continue reading

The post Convert Your Most Vital (and Most Ignored) Audience Into Brand Ambassadors appeared first on Content Marketing Institute.

What Will You Sell if You Give Away Your Best Blog Content for Free?

by Ramsay @ Blog Tyrant: Start a Successful Blog

If you give away your best blogging content then what’s left to sell? It’s a very interesting question that a lot of bloggers worry about when it comes to deciding how they are going to make money from their blog in the short and long term. Many of us get concerned that if they post...

5 Steps: How To Create An SEO Friendly Site Structure - Supreme Optimization

5 Steps: How To Create An SEO Friendly Site Structure - Supreme Optimization


Supreme Optimization

Why Is An SEO Friendly Site Structure Important? This is an area that SEO training resources and articles often gloss over, but in fact, it is one of the most important parts of your SEO strategy. At the moment, your website could be efficient and streamlined, with webpages that are logically categorized and well placed like an organized filing system. On the ... Read More

How to Optimize the Product Pages of Your Ecommerce Website

by Joydeep Bhattacharya @ Unamo Blog

Someone may perform a Google search for an item in your store, but unless that product’s page is optimized correctly, they may not be able to find it easily in the search results. So, unless you wish to miss out on potential visitors, you should make sure your product pages are optimized. The recommendations below […]

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

How to Rank in Cities Where you Don’t Have an Address

by Jessie Low @ Whitespark

As a local business or service area business it is very common to want to rank for a neighbouring city in search results. While you may never be able to show up in local pack results (because you can’t get a GMB listing in a city you don’t have an address in), it is possible to achieve top rankings in the local organic results.…

The post How to Rank in Cities Where you Don’t Have an Address appeared first on Whitespark.

Weebly Review

by Dan Kaufenberg @ Just for Websites

They say “web creation made easy” and this Weebly review is going to give you the full run down of the not difficult to use website builder. Weebly is a site we personally review on a daily basis, and simply put, it is a great website builder for any beginner to utilize in order to construct their […]

The post Weebly Review appeared first on Just for Websites.

How B2B Brands Can Use Quora to Drive Traffic, Establish Authority, & Earn SEO Benefits

by Brian Honigman @ Digital Current

Quora is an effective avenue to boost your brand’s presence online. Learn how to best use the Q&A site to boost traffic, authority, and SEO. It’s difficult to find an answer to a very specific, nuanced question online at times. Google searches often return results that help answer a question broadly, while Yahoo Answers are […]

The post How B2B Brands Can Use Quora to Drive Traffic, Establish Authority, & Earn SEO Benefits appeared first on Digital Current.

10 Questions You Should Answer Before Evaluating Marketing Automation Vendors

by John Hanson @ Content Marketing Institute

Don’t rely on marketing automation vendors to become the experts in your business processes, people, systems, and data. Get your house in order first. Answer these 10 questions before you evaluate marketing automation providers. Continue reading

The post 10 Questions You Should Answer Before Evaluating Marketing Automation Vendors appeared first on Content Marketing Institute.

8 Awesome & Easy Ways to Encourage Customer Feedback

by Jessie Low @ Whitespark

Every business owner wants more online reviews. They help with brand trust, rankings, having an edge over the competition, etc.…

The post 8 Awesome & Easy Ways to Encourage Customer Feedback appeared first on Whitespark.

How to Look Good when Traveling

How to Look Good when Traveling

by @ How to of the Day

Whenever you travel on an airplane or sit through a long car, bus, or train ride, it's easy to end up looking tired and messy. Jet lag, exhaustion, and being cramped into a small seating area can contribute to a rumpled look. However, you can be comfortable yet still stylish by choosing wrinkle-free fabrics, wearing layers, and keeping your skin moisturized. Choose simple but chic makeup and hair for traveling to look your best when you arrive. Take advantage of down time on the plane or in the car to catch up on your rest. Don’t forget to freshen up before arriving at your destination.

How to Leverage Behavioral Data with Segment

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Behavioral Data is Critical for Driving Growth Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already knew that. You might also know that installing Kissmetrics tracking code across your platform is relatively straight forward, though it can get complex depending […]

Obama's Plan to Fight Credit Card Fraud

by Square @ Business Resource Center | Town Square

We’ve been talking a lot recently about EMV — a more secure payment technology that’s coming soon to the U.S. EMV or chip cards (already the standard around the world) are embedded with a tiny microchip, which is way harder for fraudsters to clone than the magnetic-stripe cards we currently carry. (Here’s an in-depth look at why they’re safer.)

This morning at the Consumer Financial Protection Bureau, President Obama signed an executive order that requires all government-issued credit cards and readers to come equipped with EMV technology starting next year. And in response to recent high-profile security breaches, large retailers like Home Depot, Walgreens, Target, and Walmart are moving fast as well, pledging to adopt EMV by early next year.


We’ve got independent, local businesses covered with the same protections. In the coming months, we’ll offer affordable Square Stands and Readers that can process EMV cards. You can sign up here to be notified when they’re ready.

And for a primer on how exactly EMV technology works, watch our video.

SEO Optimizing Your Joomla Website

SEO Optimizing Your Joomla Website


Joomla! Community Magazine

Are you a business owner or a marketer who has a Joomla website? Are you searching for some information on how to best optimize your Joomla website...

Getting Started with Email Marketing

Getting Started with Email Marketing

by Christine Darby @ Blog | Squarespace, MailChimp | Collaborada

If you're a small business owner, you've probably considered the idea of email marketing. If you're already utilizing email marketing to reach customers, you may be wondering how to take it to the next level. Why invest time and money into email marketing?

How to Get More Backlinks and Rank Higher on Google

by Ramsay @ Blog Tyrant: Start a Successful Blog

Backlinks are still the major indicator Google uses to determine the authority of a blog. The better your backlinks, the better you’ll rank in search results. But they sure aren’t easy to get. Building backlinks is a tricky business because many of the “easy” ways go against Google’s terms of service. What’s more, if you...

11 Crafty Ways to Repurpose Old Content

11 Crafty Ways to Repurpose Old Content

by Lauren Hooker @ Blog

Content creation is at the heart of Elle & Company.  Between blog posts, weekly newsletters, Ellechats, social media posts, and Library additions, I spend a lot of time pumping out new content each week. But here’s the thing about new content: it has a shelf life. Newsletters get buried in inboxes. Blog posts get buried in archives. Social media posts quickly fade away from the feeds of your followers. Webinars end.  The content you create (along with the time and energy you put into them) quickly gets buried under your newer content. But don’t be fooled; you didn’t labor in vain!  Enter, the art of repurposing content.

Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video

by Clare McDermott @ Content Marketing Institute

Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video. Continue reading

The post Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video appeared first on Content Marketing Institute.

Is Google Going to Remove the 3-Packs? What You Need to Know about Home Service Ads (HSAs)

by Joy Hawkins @ Whitespark

*The following is an excerpt from the Expert’s Guide to Local SEO:

Google started testing Home Service ads back in 2015 and this originally scared the entire Local SEO community (and business owners) because the test they did in San Francisco replaced the original 3-pack with a completely paid 3-pack.  …

The post Is Google Going to Remove the 3-Packs? What You Need to Know about Home Service Ads (HSAs) appeared first on Whitespark.

Introducing Tools to Manage All Your Locations

by Square @ Business Resource Center | Town Square


Opening one store is no small feat. But opening 40? Now you’re in the big leagues. Our mission at Square is to empower you every step of the way as an entrepreneur and help you grow into your ambitions — whether you’re just revving up or already on the road to becoming a full-blown franchise. And today, we’re excited to announce a new, powerful tool for larger businesses — Employee Management.

Employee Management offers a robust set of features that’s on par with what the biggest businesses have in their arsenal — at a fraction of the price. With Employee Management, you can easily oversee multiple locations from within one account, manage your employees, and view and act on detailed information about every part of your business, all in one place.

Here’s what it’s got:

Supercharged sales reports

Now you can filter your sales reports by employee, device, or location. So you can see which employees are ringing in the most, or which location did particularly well that day. You can download CSV files for simple reports or get an end-of-day report.

Open a new location in just a few clicks

Setting up a new location can be a ton of work. But Employee Management makes it much easier. Now you can import your item libraries from other locations, so you can start selling in your new store immediately. It’s also easy to customize item libraries by location — say, if you offer coffee and sandwiches at one of your shops, and only coffee at another.

Customized permission levels

Everyone has their “A team.” With customized permission levels, you can give your stellar employees access to more stuff. Assigning different roles to different employees is a snap to do — it’s all right in your Dashboard. You can assign people to be a Cashier (where they just have restricted access at the register), an Accountant (where they can view sales reports, transactions, and timecards), or an Administrator (where they can manage all aspects of your business). This is a handy feature if you’d like to take a (probably much needed) vacation.

Employee passcodes

You should never have to worry about the safety and security of your business. Employee passcodes keep things locked down. What’s more, you can keep track of who processed each transaction, all from your Dashboard. So it’s easy to keep tabs on what’s going on at each of your locations.

Built-in timecards

Keeping track of your employees’ hours is tedious. The timecards feature puts this on autopilot. Your employees can clock in or out right from the register. And you can monitor those hours (and make adjustments if they’re needed) remotely. So you don’t need to physically be at each of your locations to know who’s been working and when.

Track employee sales

You want to keep your best employees around. But how do you spot your superstars if you’re busy managing 10 locations? Now you can see revenue-per-labor-hour reports to help you find and reward your most efficient employees. You can also view which employees closed which cash drawers, which is generally good intel to have on hand.

Automatic tip reconciliation

Tips are awesome — but they can be a pain to sort out, especially when you’re tired at the end of the day. With Employee Management, you can say goodbye to math problems and speed up your closing time. Because you can see who logged in and out and when, you can easily allocate tips to employees who worked those shifts.

Mobile registers

Having a long line is a good problem to have. To make sure that queue moves quickly, you can outfit your staff with mobile registers. This is particularly helpful if you’re at an event or hosting a pop-up. A quicker line means more sales.

Employee Management is just $5 a month per employee. Get started with a 30-day trial.

5 Surprising Stats About Your Business’s Visuals

5 Surprising Stats About Your Business’s Visuals

by Lauren Hooker @ Blog

How would your life be different if you were able to generate more sales?  Would you be able to quit your day job?  Spend more time with your kids?  Take that vacation that's been taking up space on your bucket list? The key to making sales is trust, and building trust with your potential customers starts with making a killer first impression through visuals. Your promotional photos, graphics, and videos should not only look amazing; they need to be intentionally designed using strategies that are proven to increase sales.  If the potential to build trust with your audience, create a killer first impression, and make more sales isn’t enough to convince you to step up your business’s visuals, the following stats might. 

Overview of Agile Software Development

by Sarah Bamukhtar @ Zoom Digital – We Want Zoom

Software project management is the process of planning and leading software projects. Agile development is one of the most popular of...

The post Overview of Agile Software Development appeared first on Zoom Digital - We Want Zoom.

Set Up Your Menu Or Inventory In Square Point of Sale

by Square @ Business Resource Center | Town Square

Add something new to your list of things that are totally worth the effort: Creating an item library in Square Point of Sale. If you’ve been putting this task off, here are five reasons you shouldn’t wait any longer. And even better, we have a new way to get even the largest item libraries set up:

1. Speed through your line

When you input your menu or inventory into Square Point of Sale, you’ll ring up sales faster and avoid errors.

2. Give your customers better receipts

Automatic itemized receipts help your customers with expenses, taxes, or budget tracking.

3. See what’s selling

Selling by item allows you to look at your sales by product and by product category.

4. Never run out

Choose to track inventory levels on any item you sell and get alerts when stock is low.

5. Manage just one library

Your Square item library integrates across Square Point of Sale and Square Market.

Lots of items to set up?

With our new Bulk Item Import tool, you can set up or modify many items at once. Check it out.

10 Best and Useful Career Advice for College Students

by Jesal Shethna @ eduCBA

Best Career Advice for College Students – For every student, the transitive face from high school to college is bit tricky as continuous changes are taking place in his life. They ought to be financial as well as socially independent and make very crucial changes in their life. Their goals are replaced by the urge […]

The post 10 Best and Useful Career Advice for College Students appeared first on eduCBA.

How to Add Google Analytics to WordPress

by Keith Lock @ Tips and Tricks HQ

Adding Google Analytics to WordPress is a painless process. There are numerous ways to do it. Today, we will follow some simple steps to get it added. There is a plugin in the WordPress Plugin Repository that allows us to not only add the Google Analytics code, but load it in such a way that […]

5 Ways You Can Make Money Blogging

by Kristen Hicks @ HostGator Blog

The post 5 Ways You Can Make Money Blogging appeared first on HostGator Blog.

How To Make Money With Your Blog You’ve heard it’s possible to make money blogging, but you can’t seem to figure out how it works. Creating a blog and writing posts is doable, you can work out that part well enough. But how do you turn that into income? The first thing you should understand […]

Find the post on the HostGator Blog

How to Master Analytics like Will Smith and Amazon

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Will Smith is not just a pretty face. Nor is he just a likeable, talented actor. He’s a businessman and a master marketer. The only Hollywood star that predictably gets over $20 million per flick. Even his movies that didn’t get good reviews, like Hancock and Suicide Squad, grossed over half a billion each worldwide. […]

This Week’s Must-Read Small Business Articles

by Square @ Business Resource Center | Town Square

Welcome to our weekly series of must-read small business articles. Every Friday, we’ll be doing just what it sounds like—sharing the articles we think will be the most interesting to Square sellers. (Also, just some fun stuff). Here’s what we’ve got this week:

Here’s how to tell if your website needs a revamp. Hint: You can’t read it on your phone.

Unless you’ve been under a rock, you know Apple’s unveiling a new iPhone next Tuesday. Gizmodo rounds up everything we think we know about the iPhone 6.

Americans spent $55.7 billion on pets last year. So maybe it’s not so surprising that there’s now a food truck for dog treats, complete with a canine selfie station. At least duck face isn’t possible.

Just like you should never ask someone if they’re pregnant, you should never assume somebody’s getting married. Words to the wise to Pinterest this week.

Soon, you’ll never get the question “paper or plastic?” again in California.

Here’s what it looks like when an entire small town is converted into a Bud Light beer ad (it’s not so cool).

Yelp dodged a bullet. (Its reputation is not so lucky).

Starbucks is getting fancy. They announced plans to open a new upscale location in Seattle, along with an express mini store in New York.

How to Create a Custom Post Type for Affiliate Links

by admin @ Tips and Tricks HQ

Depending on the type of web site that you are creating, and the desired content structure, it’s sometimes very powerful to create custom post types with custom fields. Some of the time, you may want 100% control over the fields for your custom post type. At a minimum, you may want to keep the post […]

How to Make Money Off Your Art: 3 Things You Absolutely Have to Do

by Jeff Goins @ Goins, Writer

In each of seasons of life, I would share my dream with an adult, and they would always say the same thing: You can't make a living off art. You'll starve. And so I believed them. These were, after all, adults. The first decade of my adult life was spent pursuing safer and more predictable paths. I worked in a call center, then a nonprofit as a marketing director, which was a job I held for seven years. During that time, I kept feeling like I was missing something. Something creative.

How to Survive After a Shipwreck

How to Survive After a Shipwreck

by @ How to of the Day

While most people won’t ever be shipwrecked, it is a small possibility for people who do travel by water. In addition to the danger of dying when the ship sinks, there are many dangers after you’ve survived the initial sinking. Possible dangers include exposure, sharks, and more. However, by getting organized, cooperating with others, and taking steps to aid in your rescue, you’ll have much better odds of surviving a shipwreck. With some hard work and luck, you’ll survive this stressful ordeal.

Should Your Brand Focus Primarily on SEO or Social Media? Learn the Pros and Cons of Each

by Brian Honigman @ Digital Current

Considering SEO or social media for your business? Discover the pros and cons of each to determine what will work best for you. It’s clear SEO and social media are beneficial for similar and distinct reasons, but most brand teams don’t have the capabilities to be active on every medium in a significant way. With […]

The post Should Your Brand Focus Primarily on SEO or Social Media? Learn the Pros and Cons of Each appeared first on Digital Current.

Getting Started with Automated Email Marketing

by Sherice Jacob @ The Kissmetrics Marketing Blog

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it […]

5 Critical Sections on Your LinkedIn Profile You Must Edit Now

by Jesal Shethna @ eduCBA

LinkedIn is a great professional network where you can find your dream job. Recruiters are in constant search of best and dedicated employees. Linked in is started in December 2002 and launched on May 5,2003. It was founded by Reid Hoffman and his team members, the great team from PayPal and in collaboration with Social.net. In […]

The post 5 Critical Sections on Your LinkedIn Profile You Must Edit Now appeared first on eduCBA.

WordPress Review – 2015 Expert WordPress Review

by Just for Websites @ Just for Websites

  Welcome to our WordPress review, WordPress now powers 74 million websites, that is 19% of all websites online today. Why? Because simply put the features, and options that WordPress offers any business, designer, or anyone building a website are hard to match. I’m going to show you in this WordPress review, exactly what this website […]

The post WordPress Review – 2015 Expert WordPress Review appeared first on Just for Websites.

Boost Squarespace Website Traffic with SEO and SEM

Boost Squarespace Website Traffic with SEO and SEM

by Christine Darby @ Blog | Squarespace, MailChimp | Collaborada

Does your business need more website traffic? Business to Consumer (B2C) companies need a steady stream of visitors who are ready, willing, and able to buy, while Business to Business (B2B) companies need to continuously generate leads for their sales pipelines. Keep reading to learn about SEO and SEM.

Embed a Google Map on Your Squarespace Website

Embed a Google Map on Your Squarespace Website

by Christine Darby @ Blog | Squarespace, MailChimp | Collaborada

This quick guide shows you different ways to add a map to a Squarespace website. We cover single and multiple location maps.  Read More >>

How to Identify and Prioritize Conversion Optimization Opportunities

by Brian Honigman @ Digital Current

Use this guide to help you determine how best to optimize your site in order to boost visitor conversion. Conversion optimization is an ongoing marketing practice that’s never fully completed. No website is perfect as every brand will have areas of their online properties worth optimizing to boost conversions. As an enterprise brand, you likely […]

The post How to Identify and Prioritize Conversion Optimization Opportunities appeared first on Digital Current.

Announcing a Major Update to Whitespark’s Local Rank Tracker

by Jessie Low @ Whitespark

Our development team has been working hard to give the Local Rank Tracker a reboot, and we’re pumped to share all the awesome updates with you.…

The post Announcing a Major Update to Whitespark’s Local Rank Tracker appeared first on Whitespark.

Launch Your Squarespace Site!

Launch Your Squarespace Site!

by Christine Darby @ Blog | Squarespace, MailChimp | Collaborada

Do you keep pushing back your Squarespace launch date because one more detail on your website needs to be changed? Keep reading to see if you are making excuses and if you can remove that site-wide password today!

Webinar: Smart Strategies to Streamline Your Business with Square and QuickBooks

by Square @ Business Resource Center | Town Square

Tuesday, January 26th

10:00 am PT | 10:45 pm ET

45 minutes + Q&A

Having a best-in-class, integrated platform on which to run and grow a business isn’t just for the big guys. With a little know-how and some smart strategies, connecting the industry’s top tools into one seamless system is simple and will benefit your small business.

Join us in this free webinar to learn how you can leverage the power of Square’s payments with QuickBooks’ robust accounting solution to streamline your business. We’ll show you how to easily connect Square and QuickBooks using the free Sync with Square app. Plus, we’ll walk you through the hottest new features from Square and QuickBooks and share insider tips on how to get the most out of them.

In this power session:

  • Learn how to easily integrate Square, QuickBooks, and other top business tools

  • Get expert tips to help you track sales and expenses, pay employees, and more

  • See a behind-the-scenes look at Square and QuickBooks newest features

Register today!

Top 10 Books for Affiliate Marketing

by Dan Kaufenberg @ Just for Websites

One of the rules for getting traffic to a blog is to do top 10 lists and how to’s, so today we are going to find the top ten books for affiliate marketing. Does this sound familiar? Guy learns about making money online, guy starts by buying a bunch of crappy $47 dollar e books and training videos […]

The post Top 10 Books for Affiliate Marketing appeared first on Just for Websites.

Franchise SEO: How to Apply Local SEO to Multiple Locations

by Avinash Nair @ Unamo Blog

From creating different landing pages to finding niche, relevant keywords, a lot of franchisors (and their SEO vendors) are neck deep in their search for the Holy Grail of franchise SEO. And that’s only the beginning. As a franchisor, you’re aware by now of the many pitfalls of attempting to unify information without duplicating it. […]

15 Pinterest-Worthy Picnic Ideas for Labor Day

by Nathaly Schneider @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Make this long weekend a labor of love

The post 15 Pinterest-Worthy Picnic Ideas for Labor Day appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

Simple Tips to Optimize WordPress Website for SEO and Increase Conversions

by Just for Websites @ Just for Websites

Have you wondered what might be bad about having a beautiful theme or a killer portfolio for your online business if it’s not search engine friendly? Major search engines like Yahoo, Google, and Bing rarely care about your great website design and visual content.   They just care about the user experience on your site […]

The post Simple Tips to Optimize WordPress Website for SEO and Increase Conversions appeared first on Just for Websites.

History of the U.S. Currency

by Square @ Business Resource Center | Town Square

Currency became widespread in America during the colonial period. The colonists found that they needed a paper currency to help them manage the bustling trade economy that was going on in the New World. Through the course of history, economies have rested on the currencies that support them. Even in today’s global economy, simple issues like credit card processing require a strong currency to support consumers’ spending habits.

Colonial and Continental Currency

Colonial currency dates back to the late 1600s, when people in the Massachusetts Bay Colony created paper currency to simplify their active trade economy. Other colonies followed this lead, and soon many colonies were using paper money to fund transactions. This currency was to be backed by silver or gold. However, colonists soon found that they could not redeem the currency for these precious metals when they tried, so currency values quickly fell. In 1775, the Continental Congress issued the continental as the new country’s first paper currency. The purpose of this currency was to pay for expenses associated with the Revolutionary War. Unfortunately, the value of this currency was questionable because it rested on anticipated future tax revenues, which the country hoped to collect after winning the war. The combination of a lack of backing and increasing inflation took its toll on continentals. This currency lost its value, and colonists lost their faith in currency. Two successive privately owned banks served essentially as central banks for the new country between 1791 and 1836. After Andrew Jackson opted to discontinue the second bank’s charter, the United States entered into a free banking era for the next quarter-century

Demand Notes

With the Civil War looming, the United States needed a way to fund the war. To generate money, Congress authorized new demand notes. These demand notes were the first paper currency issued by the United States government since the demise of the continentals. Demand notes ended in 1862, replaced by legal tender notes, or United States notes. All currency issued since then in the United States continues to be valid and redeemable for face value.

National Banking System

In 1863, Congress passed legislation that established the national banking system. This legislation also established a uniform national currency for the United States. The new law required the national bank to purchase United States government securities, which served as backing for national bank notes. As a part of the new national banking system, Congress established the U.S. Department of the Treasury to manage and oversee the bank notes. In 1869, the Bureau of Engraving and Printing was given the responsibility of engraving and printing faces and seals on the banknotes.

The Federal Reserve

The Federal Reserve Act established the Federal Reserve system as America’s central bank in 1913. President Woodrow Wilson was in office at this time. Federal Reserve notes went into circulation in 1914, taking the place of the now-defunct national bank notes. By 1918, denominations of these new notes spanned from $1 to $10,000. National banks had the authority to issue national currency, which was secured by the purchase of U.S. bonds.

Redesigned Notes

The year 1929 was an important year in the history of U.S. currency. The federal government instituted redesigns that involved making the notes smaller and standardizing designs for each bill denomination. The purpose of these changes was to reduce expenses. In 1957, the words “In God We Trust” first appeared on currency, thanks to a law passed amid Cold War fears. By 1969, the larger denominations, $500 and up, were discontinued.

Newer technology made counterfeiting more difficult thanks to features such as microprinting and a security thread running through bills. Another currency redesign occurred in 1996: New background colors added extra security against counterfeiting. Watermarks on the bills also appear when they are held up to a light. The absence of watermarks would indicate a counterfeit bill. In 2013, the $100 bill received an additional redesign to enhance security. A security ribbon now crosses the bill to the right of Benjamin Franklin’s picture.

4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company

by Today's Industry Insider @ The Kissmetrics Marketing Blog

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top […]

✅ 34 Search Engine Optimization Tips - Best SEO strategies

✅ 34 Search Engine Optimization Tips - Best SEO strategies


Monitor Backlinks Blog

The best Search Engine Optimization tips to help you take your organic traffic to higher standards. Read 34 SEO tips and improve your rankings.

How to Integrate Guest Blogging Into Your Content Marketing Strategy

by Kelsey Meyer @ Content Marketing Institute

Is your content marketing strategy missing the guest-contributed content piece of the puzzle? Learn more about why your content published on third-party sites can make a critical difference – and how to get started. Continue reading

The post How to Integrate Guest Blogging Into Your Content Marketing Strategy appeared first on Content Marketing Institute.

Myth of the Overnight Success: Interview with Jackie Bledsoe

Myth of the Overnight Success: Interview with Jackie Bledsoe

by Jeff Goins @ Goins, Writer

Living outside Nashville, you can't order a cup of coffee without running into someone looking for their big break. Everyone wants to be an overnight success. It seems like less work and more fun, but nothing could be further from the truth. When you've got big dreams and life throws you a curveball, it can derail more than your financial plan. Getting injured or sick can ruin your career. Losing a job unexpectedly can mess with your sense of self, and make you reevaluate your purpose in life. Though, sometimes in the crucible of difficult circumstances is where we find our true calling.

How to Create Content for the Technical B2B Buyer

by Rebecca Geier @ Content Marketing Institute

Over one-third of engineers dig at least four pages deep in Google search results in their B2B buyer journey. And that’s not the only atypical behavior. If your buyer is a technical professional, you’ll want to learn these five trends. Continue reading

The post How to Create Content for the Technical B2B Buyer appeared first on Content Marketing Institute.

How to Spot (and Use) the Invisible Power of Influence: Interview with Jonah Berger

How to Spot (and Use) the Invisible Power of Influence: Interview with Jonah Berger

by Jeff Goins @ Goins, Writer

People want to believe they are good at making their own decisions. From what they buy to who they vote for. It's easy to see other people being influenced, but we have difficulty seeing it in ourselves. We tend to hold a curmudgeonly attitude when it comes to being influenced or manipulated. And yet, everyone wants more influence. We hear a lot of people talking about how to become an influencer, and how to engage with influencers. It's seems like the Age of the Influencer.

What is SEO?

What is SEO?

by Christine Darby @ Blog | Squarespace, MailChimp | Collaborada

As a small business owner, you have probably heard the term Search Engine Optimization or SEO. What is it and why is it important? Read More >>

Tips for Recording Professional Audio Remotely

by diane villadsen @ Berkeley Advanced Media Institute

Tips for Recording Professional Audio Remotely Sound quality is key in podcasting. Listeners are ruthless with their attention and time, and they’ll tune out and turn you off if the sound is lousy or irritating or they have to strain to catch what’s being said. The best sound you can get will come from an […]

The post Tips for Recording Professional Audio Remotely appeared first on Berkeley Advanced Media Institute.

How to Get Your WordPress Site on Google

by Keith Lock @ Tips and Tricks HQ

This is a tutorial for the video answers to top WordPress questions series that we have been publishing on this site to help users get started with WordPress. If you’re just launching a new WordPress site, and want Google to start crawling it, there are generally only a couple things that need to be done. […]

3 Tips for American Life Science Companies Expanding into China

by Sheldon Zhai @ Supreme Optimization

Ensure your American website is compatible behind China’s firewall. The most simple way for companies and customers in China to learn more about your business is through your website. Unfortunately, Google is blocked in China, which presents a multitude of issues in search visibility and website load speed. Your sales team or customers in China may often complain that the ...

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9 Ridiculously Easy Ways to Write Better Content According to the Pros

by Rebekah Radice @ Digital Current

Want to improve your writing, but not sure where to start? Here are nine tips from pros that’ll help you become a better writer in no time. Writing has always been a powerful online tool. And with over 211 million pieces of content created daily, there’s no shortage of articles. But while content is a […]

The post 9 Ridiculously Easy Ways to Write Better Content According to the Pros appeared first on Digital Current.

How to Repurpose Your Content to Drive New Website Traffic

by Christian Brink @ AddThis Academy

Learn how to repurpose the content you create to drive new website traffic.

The post How to Repurpose Your Content to Drive New Website Traffic appeared first on AddThis Academy.

Integrate Google Search Console With Unamo SEO

by Adam Coombs @ Unamo Blog

Now you can integrate your Google Search Console properties with your Unamo SEO Campaign with GSC data storage for up to 2 years! ​​ You’ll have all of your relevant SEO data on one platform to expedite your analytics and decision making processes. ​ The integration will pull all of your data from GSC into […]

How to Make Your WordPress Website SEO Friendly | ThematoSoup

How to Make Your WordPress Website SEO Friendly | ThematoSoup


ThematoSoup

WordPress SEO is a lot more than what the acronym stands for. Search Engine Optimization should make your website optimized for search engines and people.

5 Tips for Squarespace SEO

5 Tips for Squarespace SEO


Collaborada

A lot goes into an on-site Squarespace optimization project. This article highlights a few quick SEO tips for your website. 

Google Launches “Similar Audiences” on Search & Shopping for AdWords

by Aun Asif @ Zoom Digital – We Want Zoom

Starting May 1st, Google rolled out the Similar Audiences feature for Search and Shopping along with Customer Match for Shopping to...

The post Google Launches “Similar Audiences” on Search & Shopping for AdWords appeared first on Zoom Digital - We Want Zoom.

How To Run An Online Marketing Campaign Using Only Photos and Videos

by Maher Abiad @ Monitor Backlinks Blog

Today we’re going to talk to you about the power of visuals. The power to convey messages and thoughts where simple words can’t. We’d like to show you how you would construct a marketing campaign with video and photos as the key driver of your strategy. Today, the culture of image and visuals has taken ...

The post How To Run An Online Marketing Campaign Using Only Photos and Videos appeared first on Monitor Backlinks Blog.

How to Make GIFs

by diane villadsen @ Berkeley Advanced Media Institute

How to Make GIFs What is a GIF? GIF stands for Graphics Interchange Format, but all you really need to know is that GIFs are short animations that are endlessly looped and shared on the internet. They can be original creations by a user (like the GIF we made at the top of this page), or […]

The post How to Make GIFs appeared first on Berkeley Advanced Media Institute.

Website Optimization Basics For Local SEO - Whitespark

Website Optimization Basics For Local SEO - Whitespark


Whitespark

A beginners guide to everything you need to know about optimizing a site for Local Search Engine Optimization. Watch the video or read through transcript.

6 Best Drupal Theme Frameworks for Designers (2017)

by Param Chahal @ TemplateToaster Blog

There are so many Drupal theme frameworks and opinions out there. How do you decide which is the best Drupal framework for your next project? So for your convenience, this article lists down the most popular Drupal theme frameworks used by front-end developers… and help you pick the best!

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The post 6 Best Drupal Theme Frameworks for Designers (2017) appeared first on TemplateToaster Blog.

15 Things Every Entrepreneur Should Know About Email

by Ramsay @ Blog Tyrant: Start a Successful Blog

Almost every entrepreneur uses email throughout the day, but not that many know how to mitigate risks, make it more efficient, and take it to professional levels. Whether you are negotiating a new deal, making fresh contacts, or trying to build a mailing list to sell your products, there are a few tips you should...

8 Useful Steps To Build Sophisticated Story Maps for Your Project

by Jesal Shethna @ eduCBA

Steps to Build Story Maps for your Project – Have you ever entered your department space in your office only to find different colored post-its and note adorning the walls? No, I am not talking about the time your colleagues wished you well on your birthday and painted the walls with colorful post-its, here’s a […]

The post 8 Useful Steps To Build Sophisticated Story Maps for Your Project appeared first on eduCBA.

What Is Search Engine Optimization And Why Is It Important

What Is Search Engine Optimization And Why Is It Important


reliablesoft.net

Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. What is SEO? Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be

10 Steps to Optimizing Your Web Page in 2014

10 Steps to Optimizing Your Web Page in 2014


The Daily Egg

Not satisfied with your website`s performance? Here are 10 steps for optimizing your web pages for search, traffic and conversions.

Five Ways Google’s Downgrade of Pop-Up Ads is Already Affecting Your Business

by Ajay Paghdal @ Monitor Backlinks Blog

It’s a pop-up world out there. As a small business owner, you work tirelessly to attract visitors to your site and convert them into paying customers. And, if you’re like millions of others marketing your business online, at some point you’ve used pop up ads to reach your target audience. Recently, Google announced it will ...

The post Five Ways Google’s Downgrade of Pop-Up Ads is Already Affecting Your Business appeared first on Monitor Backlinks Blog.

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

Local SEO and Small Business: 3 Tips You Can Use Today

Local SEO and Small Business: 3 Tips You Can Use Today

by Christine Darby @ Blog | Squarespace, MailChimp | Collaborada

Many small businesses such as medical practices, beauty salons, restaurants, and auto repair shops serve a local clientele. As such, their websites should attract local visitors. After all, if you run a beauty salon in Des Moines, you certainly don't need to attract a flood of visitors who live in Los Angeles, New York, or Miami. Local SEO is used to optimize a website's location so that the site ranks well for the designated community in the search results. Read More >>

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

A Guide to International SEO: Strategies and Guidelines

by Natalie Severt @ Unamo Blog

You have a business. Your business has a website. You use localized keyword research and traditional SEO tactics to help your business rank well online. You have a diversified backlink profile and high domain authority. Congratulations! But now you want to expand. And this is where it gets complicated. How do you create an international […]

How to WordPress: Last Updated Date for Posts & Pages

by Deepak Singla @ TemplateToaster Blog

Many of the readers ask me about the common problem they are facing. The problem is that the most of the WordPress posts and pages bear the published date but not the WordPress last updated date. Many of such websites use the WordPress that regularly updates the old articles. For them, WordPress last updated date is an important information. But unfortunately, WordPress themes bear only the last published date.

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The post How to WordPress: Last Updated Date for Posts & Pages appeared first on TemplateToaster Blog.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

Search engine optimization (SEO) for small business websites - Just Add Content

Search engine optimization (SEO) for small business websites - Just Add Content


Just Add Content

Search engine optimization (SEO) increases your chances of being found when customers search for a product or service like yours with search engines.

How to Use Facebook Live: 5 Tips for Beginners

by Chad Edmonds @ AddThis Academy

Get the most out of your Facebook Live broadcasts with our five Facebook Live tips for beginners.

The post How to Use Facebook Live: 5 Tips for Beginners appeared first on AddThis Academy.

Video SEO: Factors for Ranking in the Top 10 on Google

by Adam Coombs @ Unamo Blog

What does it take to rank your video in the top 10 results on Google? And on YouTube? Well, these are two very different enterprises entirely. A recent study found that 64% of all YouTube videos appearing in Google search results had a different rank hierarchy when searched on YouTube. In other words, videos ranking […]

Build Your Own Website or Hire A Pro?

Build Your Own Website or Hire A Pro?

by Christine Darby @ Blog | Squarespace, MailChimp | Collaborada

Today, it is easier than ever to get your business online. Do-it-yourself (DIY) website builders continue to improve and no coding skills are required to build a basic website. The options discussed below will help your business decide if a DIY approach will work or if you would benefit from working with a web designer. Read More >>

5 Popular SEO Practices Which Don’t Work Today

by Christopher Flores @ Monitor Backlinks Blog

The SEO world is extremely competitive, which, in turn, leads to competing ideologies and best practices. If you are new to SEO, it wouldn’t take you very long to get confused about which techniques actually work, and which ones don’t. In the recent months, we have seen a whole host of updates from Google. Hence, ...

The post 5 Popular SEO Practices Which Don’t Work Today appeared first on Monitor Backlinks Blog.

Important SEO Ranking Factors for Success

by Just for Websites @ Just for Websites

What are the most important SEO ranking factors? This is an issue that many new to SEO (search engine optimization) face. Not only is this a multi layered question. Important SEO ranking factors are always changing and often difficult to understand. Luckily, many of the most important factors have stayed the same since the beginning […]

The post Important SEO Ranking Factors for Success appeared first on Just for Websites.

Email Marketing: Get Your Subscribers to Take Action

Email Marketing: Get Your Subscribers to Take Action

by Christine Darby @ Blog | Squarespace, MailChimp | Collaborada

Email marketing remains one of the most powerful tools in a small business owner's marketing toolbox. Like any tool, its success relies on your abilities to use it correctly. One area where many small business owners struggle involves getting subscribers to take action. If it seems like you send countless emails and nothing happens, it may be time to evaluate your email strategy. Below are a few tips that can help: Read More >>

Search Engine Optimization | Aviation Website SEO | AIRbase One

Search Engine Optimization | Aviation Website SEO | AIRbase One


AIRbase One

Get professional search engine optimization for your aviation website from AIRbase One for real results organically on Google.

SEO for Idiots: The 10 Basics of Blogging Search Engine Optimization

SEO for Idiots: The 10 Basics of Blogging Search Engine Optimization


Blog Tyrant: Start a Successful Blog

Last Update May 30th, 2016 Recently Kelci asked me over on my Facebook Page about SEO for idiots. I decided to do a full post on it (isn't she lucky?) because it is such a cool and expansive topic. So what exactly was her question? Found your blog the other day and have learned MUCH more than the previous 100 blogs I had found combined. I see that you have an article about SEO secrets below but I was wondering if you can direct me to like an 'SEO for idiots' type of thing... I really need to understand the

How and Why (or Why Not) to Build a Chatbot

by Marcia Riefer Johnston @ Content Marketing Institute

Are you ready for the visitors of tomorrow? Will your customers be able to get superior answers to their questions with your content? If you’re not using – or at least investigating – chatbots, your enterprise may not be ready. Continue reading

The post How and Why (or Why Not) to Build a Chatbot appeared first on Content Marketing Institute.

How to Build a Lead Magnet Into Your Product to Fuel Growth

by Today's Industry Insider @ The Kissmetrics Marketing Blog

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value […]

Survey Says...

Survey Says...

by Lauren Hooker @ Blog

Last week I asked Elle & Company readers and subscribers to take part in my annual survey, thinking I might get a couple hundred people to leave feedback. I was shocked to see that over 800 of you took the time to participate! Thank you so much for taking the time to tell me about yourself and leave feedback on why you follow along. I read each and every response and took your words to heart.  But it didn't seem right to keep the feedback to myself. So I rounded up the data to share with you!

How Financial Services Companies Build Relationships Through Content

by Dawn Papandrea @ Content Marketing Institute

As customer relationships evolve from in-person transactions to omnichannel engagement, consumer-facing banks and insurance companies have realized it’s time to step up their game. Here are some innovative examples. Continue reading

The post How Financial Services Companies Build Relationships Through Content appeared first on Content Marketing Institute.

Underperforming Mobile Pages are Sabotaging Your Revenue. Here’s How to Fix Them.

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Your site gets more traffic from mobile devices than desktops. So… why are your mobile conversions so low? That’s what matters most after all. Right? Right. The typical reason? Your site sucks. Plain and simple. It’s hard to use. The organization is a mess. And it’s slow as a snail. But there’s good news and […]

This Week’s Must-Read Small Business Articles

by Square @ Business Resource Center | Town Square

Welcome to our weekly series of must-read small business articles. Every Friday, we’ll be doing just what it sounds like—sharing the articles we think will be the most interesting to Square sellers. (Also, just some fun stuff). Here’s what we’ve got this week:

Trade shows are a stellar way to reach new customers, but to ace them, you’ll need to plan. Entrepreneur shares the top seven ways to get the most out of exhibiting.

The New York Times rounds up the “best small towns in America.” (Shout out to Square sellers in Santa Fe).

On the social media front, here are five small businesses setting the standard of excellence.

Taco Bell just opened their first premium, “fast-casual” offshoot in Huntington Beach, using Square Stand as their register.

The coffee wars rage on. And Starbucks and McDonald’s are turning up the heat.

Could one of these businesses be responsible for the next cronut?

Feel-good profile of the week: This hairdresser spends his weekends giving “ego-boosting transformations” to the homeless.

And finally, we would be remiss not to mention that there’s now a VENDING MACHINE FOR PIZZA.

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