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112: How To Make 10 Million Dollars Blogging About Personal Finance With Kyle Taylor

by Steve C @ The My Wife Quit Her Job Podcast

Wed Apr 13 06:00:59 PDT 2016

Today I’m thrilled to have Kyle Taylor on the show. Now Kyle is easily one of the most successful bloggers I know. He runs the popular website ThePennyHoarder.com which gets an insane amount of traffic. I’m just going to make a rough estimate here but I’m guessing somewhere in the 2-3 million uniques per month range. He’s got 730,000 email subscribers and almost 2 million facebook fans for his page. The Penny Hoarder was on track to make 10 million dollars in 2015 and Kyle’s results have been nothing short of incredible. Enjoy the show! What You’ll Learn What gave Kyle the idea to create The Penny Hoarder. How a blog can generate 10 million dollars of revenue in a year. How he gets over 10,000 emails subscribers per day How to run profitable ads on Facebook How a post to his Facebook page crashed my site Other Resources And Books The Penny Hoarder Transcript Intro: You are ...

Thesis 2.3 Delivers WooCommerce Compatibility and MORE SPEED

by Chris Pearson @ The Thesis Statement

Wed Apr 05 07:23:33 PDT 2017

With each passing day, the future of your website depends more and more on two things—speed and integrations. As you know, Thesis has always had you covered on the speed side of things. Version 2.3 brings you even better performance on both the front end and the admin side, so your site will be faster […]

Guest Post on PPC Hero – How to Optimize for Velocity

by Adam Lundquist @

Tue Dec 08 07:55:10 PST 2015

In my latest guest post I discuss how to optimize for velocity. You need to be there when your customers contact your business and when you are not there for them…they go with your competitor. Think of how many times in your own life you have: Hung up the phone because it took too many rings […]

The post Guest Post on PPC Hero – How to Optimize for Velocity appeared first on .

Hiring for Growing Businesses [Webinar]

by Square @ Business Resource Center | Town Square

Mon Mar 20 17:00:00 PDT 2017

One of the most important decisions you can make as a business owner is who you hire to support your business’s growth. After all, the person you bring on as a server at your restaurant or as an office manager for your law firm can have a big impact on how your business runs.

Whether this is your first employee or your 30th, a lot needs to happen before you extend an offer to that perfect hire.

You need to consider the expected (what the role entails, what salary and benefits cost, etc.) and the unexpected (the time it takes to train and manage a new hire, the cost of new technology to support things like payroll, etc.)

To help you through that process, Square’s talent acquisition lead, Andrew Trout, teamed up with ZipRecruiter’s senior director of inside sales, Jason Blais, for a webinar about hiring. During the webinar they discuss:

• How to know it’s the right time to hire
• How to determine what a new employee actually costs
• How to optimize your recruitment process to get the right candidates

The Dangers of Using Content Subscription Services for Your Website (Particularly for Accounting + Financial Websites)

by Majux @

Thu Aug 17 08:54:13 PDT 2017

I’m sure many people know about issues surrounding duplicate content.  This post is inspired by a strange trend we are seeing related to the increase in use of certain types of article subscription services used by professionals in the accounting and financial industries relative to the decrease we see in other industries.  This post is […]

The post The Dangers of Using Content Subscription Services for Your Website (Particularly for Accounting + Financial Websites) appeared first on .

How to use Schema Markup for Better SERP

by Kristina Petrick @ Monitor Backlinks Blog

Thu Oct 27 01:50:43 PDT 2016

When creating any content for your website, it can sometimes be difficult for search engines to crawl your content and discover the topics you’re trying to present. Schema markup is one tool you can use to help clarify your content, by including markup for SERP that explains to crawlers what your data means. While you ...

The post How to use Schema Markup for Better SERP appeared first on Monitor Backlinks Blog.

Patent and Trademark Information for Your Business

by Square @ Business Resource Center | Town Square

Mon Dec 04 16:00:00 PST 2000

Trademarks

The first numbered patent was created in 1836. Since this time, businesses and manufacturers have begun trademarking products and services as a means of setting them apart in the marketplace. Companies can trademark logos to protect and distinguish them from other business symbols. An organization uses a business trademark as it builds a company image. Corporate symbols that are trademarked are protected from unauthorized use by other parties under trademark law. Filing for trademark protection involves submitting a trademark registration through the Patent and Trademark Office, which is a division of the U.S. Department of Commerce. The process involves a business meeting the requirements for a trademark prior to protection. These requirements state that trademark use must be connected with commerce. In addition, a mark must be distinctive. It must specifically identify or distinguish goods as being connected with one company.

Copyright

Original works of authorship such as music, books, academic writing, and other intellectual projects fall under copyright protection. Copyright law covers original works that are either published or unpublished. Visual arts also fall under the parameters of copyright protection. Copyright basics state that any work that someone created after January 1, 1978, has automatic copyright protection from the moment the person created it. This protection lasts for the term of the creator's life plus 70 years after death. Anything created before 1978 also has federal copyright protection under the same intellectual property guidelines. Some copyright exceptions exist. Under the definition of copyright, these exceptions include any works that have not been written or recorded. Other exceptions include short phrases, slogans, titles, and lists of ingredients. Common property that cannot be traced to a specific origin or originator also escapes copyright law. Copyright violations are commonly known as piracy. Piracy issues are widespread thanks to the easy availability of intellectual property on the Internet. Copyright law also covers computer software, giving the copyright owner rights to reproduction, distribution, and display of the software.

Patents

When an inventor or researcher designs a new product or invention, a patent license can protect the property and the rights of the inventor. The Patent and Trademark Office grants patents for new and useful inventions that are determined to be "non-obvious." Patent law states that the patent period spans 20 years from the date an inventor files a patent application. The patent gives the inventor the exclusive rights to the invention, which prevents others from making or selling the item during the patent period. Patents granted by the United States are valid only in this country. Three types of patents include utility patents, design patents, and plant patents. After creating an invention, an inventor or researcher can begin the patenting process. This process involves determining whether the item is patentable. Specific patent rules are in place, establishing required criteria for a patent. After determining that a product is patentable, the next step involves conducting research of patents to see if someone else has already patented the item. Searching for patents can be a time-consuming process. Some people opt to hire a patent agent to assist with the process of finding patents. After concluding the research phase, the next step is filing for the patent with the Patent and Trademark Office.

Branding Your Business

Awareness about branding has grown in the business world in recent years. More companies are realizing that their brands are an important and valuable asset, and they are setting branding priorities to achieve goals. In the most basic terms, a brand represents a company to consumers. Consumers can see a brand and have an immediate idea about a company's reputation and the products or services provided. Brands also represent the marketing efforts of a company. A number of brand myths exist. Brands are not logos or identities in and of themselves. Instead, brands are the customers' ideas and feelings about products, services, and companies. As companies seek to define their corporate brands and to create brand identity, it's important to create a defined brand strategy to achieve these goals. Branding a business entails creating a company personality and defining company characteristics and values as a public entity. This process will likely involve branding new products as they are developed and released. Fusion branding is another relevant process, which involves moving forward after merging companies. Better branding doesn't just happen, but with helpful branding tips, business owners can create viable and reputable identities that resonate with consumers. A professional website with credit card processing available and an active blog are among things that are useful to have when branding a business.

136: How To Sell An Online Business And Why Spencer Haws Sold Long Tail Pro

by Steve C @ The My Wife Quit Her Job Podcast

Wed Oct 12 17:39:02 PDT 2016

Today I’m thrilled to have Spencer Haws back on the show. If you don’t remember him from Episode 54, Spencer runs the popular blog NichePursuits.com where he teaches others how to start niche online businesses. He was one of the speakers at the Sellers Summit talking about SEO. He’s also the creator of Long Tail Pro which is one of the best keyword research tools on the market today. But recently, he decided to sell that business and being the nosy guy that I am, I wanted all the details. Enjoy the show! What You’ll Learn Why Spencer decided to sell Long Tail Pro. What services he used to find buyers. The pros and cons of using a broker. How much do they charge? The due diligence process. How developer support works when selling a software program. What he looked for in a sales partner. How the sale was structured. Other Resources And Books NichePursuits.com AuthorityMachine.com Sellers Summit Long Tail ...

How To Use Link Bait To Attract New Leads

by Jonathon Ohayon @ Monitor Backlinks Blog

Wed Aug 31 00:30:35 PDT 2016

Link bait is content you have on your site that naturally attracts inbound links. Key word: NATURALLY. Everyone knows the importance of links for organic rankings. And everyone knows that BUILDING links can land you with a whopping penalty. So what’s left? Link Bait. Google’s own Matt Cutts thinks of link bait as “something interesting ...

The post How To Use Link Bait To Attract New Leads appeared first on Monitor Backlinks Blog.

SEO Title Tags: Best Practices and Examples

by Adam Coombs @ Unamo Blog

Wed Aug 02 02:35:00 PDT 2017

Title tags in SEO are like the title of your book for the demographics of your two most important types of readers; people and robots. The people need to know what they can expect to find on your page when they click the link. The robots (crawlers) prioritize your page and its content through a […]

Build Your Email List Fast With An Irresistible Free Offer

by Jennifer Bourn @ Bourn Creative

Tue Jan 10 11:05:18 PST 2017

While brands and businesses are all but racing to social media sites like Facebook, Twitter, Pinterest, SnapChat and Instagram, they still are only reaching a small amount of the market. The irresistible email opt-in offer can change that. The cornerstone of any successful business, online or offline, is its coveted marketing list — the list […]

The post Build Your Email List Fast With An Irresistible Free Offer appeared first on Bourn Creative.

How to Build and Maintain Good Credit with Credit Cards

by Square @ Business Resource Center | Town Square

Fri Dec 01 16:00:00 PST 2000

Credit is a snapshot of how consumers manage their finances. With good credit, a consumer has the ability to get things such as a car or a home. These purchases typically require a loan to pay for them, and good credit ensures that a lender will decide that a consumer is a good credit risk. Poor credit means that consumers won't qualify for loans or the loans may have higher interest rates. It's preferable to build and maintain good credit to ensure purchasing power.

Establishing Credit

• Credit history includes information about one's repayment history, the length of this history, the amount of debt, the types of credit used, new credit applications, and any defaults.
• Establishing a positive credit history has many benefits. Having credit available to use can be invaluable in emergencies, and it is often safer to use credit cards for purchases because it eliminates the need to carry cash.
• Having a good credit history will enable consumers to make large purchases such as cars and houses. These personal business solutions generally require financing over time.
• Establishing good credit takes time. Maintaining a checking and savings account with a bank is one step toward establishing positive credit history. Getting a credit card is usually the next step in building good credit.
• An older adult may need to establish credit after a divorce or a spouse's death. Applying for a department store credit card or an oil company credit card may be a suitable place to start.
• When working to establish credit, open one credit card account and concentrate on making regular, small charges and paying them off in full each month.
• Credit offers that sound too good to be true likely are. Avoid advertisements for credit that promise unusual financial offers. Often, hidden terms exist in these offers that will negatively impact the consumer.

Maintaining Good Credit

• Consumers have the right to know what information is contained in their credit reports. Upon request, credit bureaus must release all information contained in a report.
• Consumers can request a free copy of a credit report once every 12 months. It's possible to request this copy online.
• After gaining some credit, consumers must manage it correctly. Make payments on time and strive to pay off balances in full each month.
• Credit bureaus use a standard formula for devising credit scores. Payment history makes up 35 percent of the score, and the amount owed to debtors makes up 30 percent of the score.
• Using credit can be expensive. When a consumer carries a balance on a credit card, this money owed accrues interest and finance charges.
• After opening credit card accounts, consumers should strive to keep balances at less than 30 percent of the total credit limit for best results.
• Monitor credit reports regularly to maintain good credit. Mistakes on credit reports can have a negative impact on one's credit score.

Credit Management Tips

• Sometimes during the process of establishing or rebuilding credit, consumers have problems. Lenders cannot discriminate against consumers for reasons such as race, gender, or marital status. Credit decisions must be based on creditworthiness only.
• Paying minimum balances only can damage credit scores over time. This practice will also result in expensive interest charges.
• Recent credit activity is a factor in credit scores. Consumers should only apply for credit cards needed to lessen any negative impact on their credit score.
• Always review terms for credit cards before applying for credit. Credit card processing fees often vary significantly for different lenders. Compare interest rates, annual fees, credit limits, and rewards to choose the most advantageous card.
• Using credit costs money in interest. When faced with a choice of making a large purchase over time with credit or waiting and saving up the money, keep in mind that the purchase will cost more when using credit.
• Protect good credit after attaining it. Carry only the credit cards needed at any specific time to avoid losing them or having them stolen.
• Credit card debt is considered negative debt. Loans for education or homes are more positive forms of debt because these types of debt are investments in the future.

Ways to Raise Your Credit Score

• Consumers who find errors on their credit report can have them corrected. The credit bureaus and the source of the erroneous information both have responsibilities to correct inaccurate information. Inform the appropriate credit bureau and the company involved to correct errors.
• Credit repair scams are prevalent. It's possible to raise credit scores without paying a company to assist with this process.
• Pay down debt as quickly as possible to increase credit scores. Merely moving debt around between various credit card accounts will not improve a credit score.
• Avoid applying for numerous credit cards in a short period of time. This type of activity can indicate financial trouble to lenders.
• Take out a small loan with a cosigner. Making timely payments and paying off the loan in full will help raise a credit score.
• Seek the help of a reputable, nonprofit credit counselor before you become delinquent on accounts. A counseling service can help you restructure your debts to resolve and prevent issues.

159: Larry Kim On How To Run Profitable Google Adwords Campaigns

by Steve C @ The My Wife Quit Her Job Podcast

Wed Apr 19 20:46:00 PDT 2017

Larry is the founder and CTO of Wordstream and Mobile Monkey which is a service that develops online marketing software and helps companies optimize their PPC ad campaigns. He is considered one of the most influential PPC experts in the world and he’s a frequent blogger for Search Engine Land, MOZ, Search Engine Journal and other top business publications. In this episode, you will learn about how he started Wordstream and how to run profitable PPC campaigns the right way. What You’ll Learn How Larry came up with the idea to start Wordstream How to run a brand new PPC campaign for an ecommerce store How Larry leverages content to run profitable ads. The common mistakes that people make with Google Adwords How to raise your quality score How leverage RLSA Other Resources And Books Wordstream.com Mobile Monkey Sponsors Ignite.Sellerlabs.com – If you are selling on Amazon and running Amazon Sponsored Ads campaigns, then Ignite from Seller Labs is a must have tool. ...

Hiring an SEO Digital Marketing Firm: When to Hire and What to Expect

by Angela Escobar @ Phoenix Online Media

Thu Jun 08 16:09:44 PDT 2017

Startups and small businesses expect – and need – employees to wear many hats. Resources are spread thin. Hiring people who are willing and able to perform multiple job duties is a key component of success. One of the “hats” many companies expect non-experts to don is SEO digital marketing. In the early days, this makes a certain amount of ...

The post Hiring an SEO Digital Marketing Firm: When to Hire and What to Expect appeared first on Phoenix Online Media.

The Top 9 Mistakes Of Ecommerce Store Site Design (And How To Fix Them)

by Steve C @ MyWifeQuitHerJob.com

Mon Aug 21 04:20:42 PDT 2017

Designing a high converting website is one of the hardest aspects of selling online. Not only do you have to step inside your customer’s brain and speak his or her language but you also have to guide them to the right product and close the sale. After critiquing almost a hundred websites over the course of running my online store course, I’ve discovered that most people make the same fundamental mistakes with their site design. Here are the most common problems and how to fix them. Mistake #1: No One Can Tell What You Sell You should always design your website with the assumption that no one knows who you are or what you sell. In fact, when someone lands on your site for the first time, you have about 5 seconds to educate them or they’ll leave. After all, if they don’t know what your product does, ...

Should Your Brand Focus Primarily on SEO or Social Media? Learn the Pros and Cons of Each

by Brian Honigman @ Digital Current

Tue Aug 15 12:00:29 PDT 2017

Considering SEO or social media for your business? Discover the pros and cons of each to determine what will work best for you. It’s clear SEO and social media are beneficial for similar and distinct reasons, but most brand teams don’t have the capabilities to be active on every medium in a significant way. With […]

The post Should Your Brand Focus Primarily on SEO or Social Media? Learn the Pros and Cons of Each appeared first on Digital Current.

History of Marketing

by Square @ Business Resource Center | Town Square

Sat Sep 30 17:00:00 PDT 2000

A business that sells products or services must have a way of attracting customers. The process of promoting a company's products or services to gain customers is known as marketing. Successful marketing also goes one step further because a business should also pursue ways to retain customers for future sales. The size of a company determines marketing strategy. Some companies may have a department dedicated to performing this work. Other companies may need to pursue these tasks while performing other work, too.

What Is Marketing?

People who buy products and services must have a way of learning about the various companies that provide them. To succeed, companies must have a plan for advertising products or services so people who want them have the opportunity to purchase them. Successful marketing involves a variety of different tactics, with everything working together to promote products or services and retain customers. In-depth research is the crux of successful marketing because a business owner must have data that indicates that a product or service will resonate with consumers.

• What Is Marketing?
• Marketing Strategy
• Overview of Marketing

History of Marketing and Timeline

Enterprise and economies have a long history dating back to ancient eras. People have been engaging in commerce for thousands of years. Hence, ancient people utilized some forms of marketing as they conducted business. The Industrial Revolution paved the way for more modern forms of advertising and retailing of goods and services.

• Marketing Timeline
• Advertising Timeline

Print Advertising, 1450s: Print advertising made it possible for retailers to pass out brochures and fliers to potential customers.

Magazines, 1730s:The first magazines were developed and released.

Posters, 1839: France banned posters on private property.

Billboards, 1867: People began renting billboards for advertising.

Radio Advertising, 1922: Businesses began purchasing advertising time on the radio.

Television Advertising, 1941: Records indicate that people began purchasing television advertising at this time.

Telemarketing During the 1950s: Telemarketing was born, with businesses utilizing the telephone to reach potential customers.

Mobile Advertisements Between the 1970s and 1994: Advances in technology enabled new marketing capabilities via the Internet such as e-commerce promotions, database marketing, guerrilla marketing, and computer-oriented spam.

Search Marketing, 1995: Companies began the process of working to promote a business by getting search engines to send traffic to a website. Firms also began utilizing search engine optimization, or SEO, to drive traffic to websites via the use of keywords typed by consumers in search engines.

Blogging, 1998: Businesses and individuals began creating blogs as vehicles to share professional or personal information.

PPC, 2000: Pay-per-click surfaced in this year as an Internet marketing technique in which a company pays a small fee for every click on an advertisement.

Social Media, 2003: Social media websites became popular at this time as a way for people to share information and ideas with others on the Internet, including commercial messages.

Google Analytics, 2005: Google provides website owners with information about people who visit their websites that can help them see if they're reaching their audience.

Types of Marketing

Companies can utilize different types of marketing for promotion. Internet marketing is prevalent with today's advanced technology. This type of marketing includes any promotions that occur on the Internet, such as social media marketing, email marketing, and search engine marketing. Direct marketing includes activities such as cold-calling potential customers, sending newsletters, and purchasing space on billboards. Another marketing strategy includes maintaining a connection with previous customers via thank-you notes and special promotions.

• What Are the Two Types of Market Research?
• Advertising and Direct Marketing
• The Importance of Marketing Metrics
• Electronic Media Marketing (PDF)

The Role of Marketing

Marketing has a direct impact on sales and a company's overall profitability. Researching sales forecasts will determine how a company plans its production. Careful planning is crucial to ensure that a company remains solvent with expenses and income. Marketing enables a business to learn about its potential customers, which helps it to fulfill the needs and desires of consumers. Marketing also enables a company to test certain products or services to see whether they are successful with consumers. With a positive consumer response, a company can proceed with a sales plan. A meager response might lead to reorganizing a campaign and trying again to test consumer response.

• The Role of Marketing (PDF)
• Overview of the Role of Marketing (PDF)
• The Role of Marketing Departments in Entrepreneurial Firms and its Impact on the Market Orientation-Performance Relationship (PDF)
• The Role of Marketing in Supply Chain Management

173: How To Run Profitable YouTube TrueView For Shopping Ads With Brett Curry

by Steve C @ The My Wife Quit Her Job Podcast

Wed Aug 09 20:21:17 PDT 2017

Today, I’m thrilled to have Brett Curry on the show. Brett is someone who I met through Drew Sanocki at the Traffic And Conversions Summit In San Diego and we hit it off right away. He runs OMG Commerce which is a 7 figure ecommerce agency that has helped over 125 companies with their pay per click advertising. Not only does Brett speak at major ecommerce events across the country but he also writes for a variety of sites like Digital Marketer and Search Engine Journal. He’s also the author of the ultimate guide to Google Shopping published by Shopify and the host of the ecommerce evolution podcast. What You’ll Learn How Google Shoppable True View Ads Work A specific strategy to get YouTube ad campaigns profitable How YouTube ads work Examples of successful You Tube TrueView campaigns How to optimize a Google Shopping campaign Other Resources And Books OMG Commerce Sponsors Klaviyo.com – Klaviyo is the email marketing platform that ...

Why we switched to Growth-Driven Design

by Matt Weber @ Weber Design | Website Design, Digital Marketing & More

Sun Aug 13 16:20:11 PDT 2017

Here at Weber Design, we do things a little differently than your traditional web design companies. It’s our aim to stay updated with current trends and ensure we provide the best service possible for all our clients. Today, we want to talk to you about our design methodology. Specifically; how is it changing the game?

The post Why we switched to Growth-Driven Design appeared first on Weber Design | Website Design, Digital Marketing & More.

SEO SpyGlass vs Other Backlink Checkers: the Story of One Test

by Link-Assistant.Com @ SEO Blog of Link-Assistant.Com

Thu Dec 31 15:00:21 PST 2015

Dear SEO SpyGlass users, I am writing this as an answer to many questions that arose after Matthew Woodward published the results of his experiment where he compared the performance of the industry’s several top backlink checkers: SEO SpyGlass Majestic SEO Ahrefs Open Site Explorer (SEOmoz) Raven Tools The experiment involved 3 websites and the […]

How Voice Search is Changing the SEO Game

by Ruth Eschenheimer @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Tue Sep 12 06:00:42 PDT 2017

"Ok Wix, what's voice search?"

The post How Voice Search is Changing the SEO Game appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

New Metrics and Measurement

by eross @ Jazel Auto

Tue Jul 18 20:53:01 PDT 2017

As we discussed last week, the traditional way of measuring website success, namely by website leads, is a flawed approach […]

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 08 13:00:34 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

Online Scheduling Masters: 8 Gorgeous Wix Bookings Sites

by Taira Sabo @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Mon Sep 11 06:00:47 PDT 2017

Will you resist?

The post Online Scheduling Masters: 8 Gorgeous Wix Bookings Sites appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

How to Integrate Guest Blogging Into Your Content Marketing Strategy

by Kelsey Meyer @ Content Marketing Institute

Fri Sep 15 03:00:50 PDT 2017

Is your content marketing strategy missing the guest-contributed content piece of the puzzle? Learn more about why your content published on third-party sites can make a critical difference – and how to get started. Continue reading →

The post How to Integrate Guest Blogging Into Your Content Marketing Strategy appeared first on Content Marketing Institute.

153: How To Use Amazon Exclusives To Launch A Successful Product With Chris Boerner

by Steve C @ The My Wife Quit Her Job Podcast

Wed Mar 08 20:46:11 PST 2017

Today I’ve have someone really special on the show, Chris Boerner. Now I met Chris at the Ecommerce Fuel conference in Savannah Georgia a month ago and I’m really glad that we met. She has an amazing story and she runs a successful business called CieloPillHolders.com where she sells premium key chain pill fobs. She’s done exceptionally well on Amazon, is extremely well connected with the Amazon community and she has a lot of experience with the platform. In fact, she’s been featured in several videos on the Amazon website including a full blown documentary about her story. Enjoy the episode. What You’ll Learn How Chris got into ecommerce and what made her decide to sell pill holders. Her process of finding a niche How she gets her pill holders manufactured. Why she manufactures in the US vs China Why you should go with Amazon Exclusives Other Resources And Books CieloPillHolders.com Sponsors Klaviyo.com – Klaviyo is the email ...

Designing for Better Analytics: 5 Decisions Web Designers Fail to Make

by Marcia Riefer Johnston @ Content Marketing Institute

Mon Aug 28 03:00:32 PDT 2017

The bad news: If you fail to make an analytics-friendly website design, you won’t get the best analytics insight. The good news: It’s easy to make analytics-friendly design decisions. Here are five tips on how to do it. Continue reading →

The post Designing for Better Analytics: 5 Decisions Web Designers Fail to Make appeared first on Content Marketing Institute.

ADA Website Accessibility Lawsuits and Compliance Audits

by Craig Toncic @

Thu Jul 21 16:11:02 PDT 2016

The Americans with Disabilities Act is a piece of landmark legislation enacted in 1990 to ensure that all Americans had equal access to numerous aspects of American society by “assur[ing] equality of opportunity, full participation, independent living, and economic self-sufficiency for [disabled] individuals.” The ADA is divided into five sections known as “titles” that each […]

The post ADA Website Accessibility Lawsuits and Compliance Audits appeared first on .

What is a content creator and why do I need one?

by Matt Weber @ Weber Design | Website Design, Digital Marketing & More

Sun Jul 16 18:53:29 PDT 2017

In modern times there’s a massive emphasis on content and content creation with regards to marketing. You have techniques such as inbound marketing that is built around creating content for users to find and engage with. Talk to any experienced marketer, and they’ll tell you that content creation is the present and future of the

The post What is a content creator and why do I need one? appeared first on Weber Design | Website Design, Digital Marketing & More.

What is Inbound Marketing and why is it so effective?

by Matt Weber @ Weber Design | Website Design, Digital Marketing & More

Thu Aug 10 16:31:09 PDT 2017

With regards to marketing, there are many ways you can proceed with your strategy. More often than not, you’ll be faced with two different paths to go down; inbound or outbound marketing. Outbound marketing is the more traditional approach and centers on trying to grab an audience’s attention by using things such as print adverts,

The post What is Inbound Marketing and why is it so effective? appeared first on Weber Design | Website Design, Digital Marketing & More.

098: How To Private Label Goods From China With Sam Boyd Of Guided Imports

by Steve C @ The My Wife Quit Her Job Podcast

Mon Jan 04 20:08:40 PST 2016

In this episode, I have Sam Boyd of GuidedImports.com, a company that helps others import safely from China. Now in the past few years, more and people have been jumping on the Amazon private labeling bandwagon so I brought Sam Boyd on the show to give us his unique perspective on the Amazon gold rush. As I’ve mentioned many times in previous articles and podcasts, relying solely on Amazon is a dangerous play and you really need to establish your own branded website in order to future proof your business. Enjoy the show! What You’ll Learn Common mistakes that Amazon sellers are making The right way to find a good supplier Sam’s opinion on Alibaba vs Global Sources vs Canton Fair How to ensure quality with your shipment How to negotiate MOQs Why only selling on Amazon is risky Horror stories from existing Amazon sellers How to find suppliers outside of China Other Resources And Books GuidedImports.com Transcript MyWifeQuitHerJob’s transcripts are done by Outsource2Africa.com, an awesome ...

How to Optimize the Product Pages of Your Ecommerce Website

by Joydeep Bhattacharya @ Unamo Blog

Fri Jul 28 03:43:50 PDT 2017

Someone may perform a Google search for an item in your store, but unless that product’s page is optimized correctly, they may not be able to find it easily in the search results. So, unless you wish to miss out on potential visitors, you should make sure your product pages are optimized. The recommendations below […]

7 of the Most Brilliant Car Dealership Marketing Ideas We’ve Ever Seen

by eross @ Jazel Auto

Fri Jul 14 11:00:45 PDT 2017

It seems like every article about dealership marketing ideas have the same vague and boring lists. Email marketing. Responsive websites. […]

10 Simple (Non-Technical) Ways To Improve WordPress Security

by Jennifer Bourn @ Bourn Creative

Mon Dec 12 09:44:17 PST 2016

At Bourn Creative, we have been building websites since 2005, and working solely with WordPress as our platform of choice since 2008. Over the years, we have said the same thing to every client we work with: WordPress security starts with you. I can’t emphasize enough how important this idea is when it comes to […]

The post 10 Simple (Non-Technical) Ways To Improve WordPress Security appeared first on Bourn Creative.

How to Lazy Load Images in WordPress

by Editorial Staff @ WPBeginner

Thu Sep 14 00:15:06 PDT 2017

Do you want to lazy load images in WordPress? Lazy Loading allows your website to only load images when a user scrolls down to the specific image. You can see it in action on many popular websites like Buzzfeed. In this article, we will show… Read More »

The post How to Lazy Load Images in WordPress appeared first on WPBeginner.

171: How To Run Profitable Amazon Marketing Services(AMS) Ads With Brian Johnson

by Steve C @ The My Wife Quit Her Job Podcast

Wed Jul 19 22:09:33 PDT 2017

Today I’m thrilled to have Brian Johnson on the show. Brian is the founder of PPC Scope, a PPC measurement and optimization tool for Amazon Sellers. In addition, he runs a course called Sponsored Products Academy which teaches Amazon sellers the ins and outs of Amazon PPC ads. He was also one of the speakers at my conference as well. Brian is an expert on Amazon PPC and today we are going to delve deeply into how to optimize your campaigns. What You’ll Learn Brian’s process for launching an Amazon product. Outdated strategies that should be avoided today. What is AMS and how do you get access? What AMS ads allow you to do. How to structure AMS ads and how they are different Other Resources And Books PPC Scope Sponsored Products Academy Sponsors Klaviyo.com – Klaviyo is the email marketing platform that I personally use for my ecommerce store. Created specifically for ecommerce, it is the best ...

088: How Omar Zenhom Created An Award Winning 6 Figure Podcast At 100MBA.net

by Steve C @ The My Wife Quit Her Job Podcast

Thu Oct 08 06:41:06 PDT 2015

Omar Zenhom is someone who I met at a private mastermind meeting led by John Corcoran. And I’m really glad that we met because the guy is super cool and he’s great at what he does. Omar runs the popular site The 100 Dollar MBA at 100MBA.net where he teaches a class on how to start your own business. He also runs a top 25 business podcast called the $100 MBA and most recently he launched a SaaS business called Webinar Ninja which leverages google hangouts to run webinars seamlessly What You’ll Learn Why Omar dropped out of business school How Omar’s podcast generates revenue and his business plan for the podcast. How Omar grew his podcast to such a large size in a short period of time Omar’s tips for building up a podcast audience How Omar draws traffic to your website Which social media platforms yield the best results The motivation behind creating Webinar Ninja Other Resources And ...

Why your Fishing Charter and Lodge needs a modern Website

by Matt Weber @ Weber Design | Website Design, Digital Marketing & More

Sun Sep 03 19:56:02 PDT 2017

There are a few businesses nowadays that can’t benefit from an online presence. This, naturally, includes fishing charters. Creating a website for your lodge or your fishing guide business is going to attract traffic and drive more bookings in the short-term. In the long-term, it will help you build a significantly bigger, more visible, and

The post Why your Fishing Charter and Lodge needs a modern Website appeared first on Weber Design | Website Design, Digital Marketing & More.

How to get a Google ranking penalty

by Matt Weber @ Weber Design | Website Design, Digital Marketing & More

Wed Aug 16 23:52:40 PDT 2017

These days, all websites rely on Google to reach new visitors. It’s the main vessel through which people find websites for the first time. In fact, Google currently has over 81.2% of the market share for Search Engines. That’s why you need to make sure that you don’t get penalised by the company. This is something

The post How to get a Google ranking penalty appeared first on Weber Design | Website Design, Digital Marketing & More.

Franchise SEO: How to Apply Local SEO to Multiple Locations

by Avinash Nair @ Unamo Blog

Tue Aug 29 05:09:47 PDT 2017

From creating different landing pages to finding niche, relevant keywords, a lot of franchisors (and their SEO vendors) are neck deep in their search for the Holy Grail of franchise SEO. And that’s only the beginning. As a franchisor, you’re aware by now of the many pitfalls of attempting to unify information without duplicating it. […]

How to Create A Website That Works When You’re Not Working

by Jennifer Bourn @ Bourn Creative

Wed Dec 21 10:43:38 PST 2016

Today, a website is a fundamental requirement for every business. The process of planning, designing, and building a website is a critical step in establishing and launching a brand, yet website building is often fraught with problems caused by common misconceptions, misinformation, dangerous shortcuts, and poor guidance. While no one thinks it will ever happen […]

The post How to Create A Website That Works When You’re Not Working appeared first on Bourn Creative.

How to Build a Sustainable Referral-Based Business

by Jennifer Bourn @ Bourn Creative

Thu Dec 29 11:03:04 PST 2016

If you’re a business owner, freelancer or entrepreneur, you’re probably going to networking events and conferences, being present on social media, and investing time and resources in blogging, cold calling, advertising, email marketing, search engine optimization, free offers, teleseminars, webinars, online challenges and direct mail. You’re doing it all to chase new leads, make more […]

The post How to Build a Sustainable Referral-Based Business appeared first on Bourn Creative.

Biggest SEO Scams in 2017

by Matt Weber @ Weber Design | Website Design, Digital Marketing & More

Sat Aug 26 16:56:19 PDT 2017

The world of search engine optimization is a little on the dirty side, to say the least. As a website owner, there is a high chance that you have been approached by some SEO expert who promises amazing results many times in the past – and will continue to do so in the future. Perhaps

The post Biggest SEO Scams in 2017 appeared first on Weber Design | Website Design, Digital Marketing & More.

Digital Weekly: The Post-Update World, Hot Tips on Which Headlines Earn the Share, & More

by Kyle Johnson @ Digital Current

Wed Jul 19 06:00:51 PDT 2017

This week, learn the top reasons clients fire their SEO agencies, what content marketing KPIs you should track, how to boost a startup with influencers, and more. How do you succeed as a digital marketer when Google is keeping mum about its algorithm updates? Digital Weekly is here to help you navigate this brave new […]

The post Digital Weekly: The Post-Update World, Hot Tips on Which Headlines Earn the Share, & More appeared first on Digital Current.

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Wed Sep 13 09:49:08 PDT 2017

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

How To Run An Online Marketing Campaign Using Only Photos and Videos

by Maher Abiad @ Monitor Backlinks Blog

Tue Jul 19 22:34:51 PDT 2016

Today we’re going to talk to you about the power of visuals. The power to convey messages and thoughts where simple words can’t. We’d like to show you how you would construct a marketing campaign with video and photos as the key driver of your strategy. Today, the culture of image and visuals has taken ...

The post How To Run An Online Marketing Campaign Using Only Photos and Videos appeared first on Monitor Backlinks Blog.

How to Add Google Analytics Experiments to Your Thesis Site

by Chris Pearson @ The Thesis Statement

Wed Jan 25 12:25:43 PST 2017

Many savvy webmasters are now choosing to run Google Analytics Experiments to help them optimize their sites for specific goals. However, because of a unique implementation requirement (the code is supposed to appear as close as possible to the opening <head> tag), adding this to your Thesis site can be both challenging and annoying. Fortunately, […]

5 Popular SEO Practices Which Don’t Work Today

by Christopher Flores @ Monitor Backlinks Blog

Wed Aug 24 03:04:18 PDT 2016

The SEO world is extremely competitive, which, in turn, leads to competing ideologies and best practices. If you are new to SEO, it wouldn’t take you very long to get confused about which techniques actually work, and which ones don’t. In the recent months, we have seen a whole host of updates from Google. Hence, ...

The post 5 Popular SEO Practices Which Don’t Work Today appeared first on Monitor Backlinks Blog.

Is the Word “Lawyer” or “Attorney” More Commonly Used in Google Search?

by Majux @

Thu Jul 20 10:31:13 PDT 2017

A few years ago, we did a post on this topic; i.e., the relative popularity of the word ‘attorney’ vs. ‘lawyer’ in Google searches related to legal services. Even though outdated, it is still one of our most popular posts. Obviously, a lot has changed since 2013 in terms of how users interact with Google […]

The post Is the Word “Lawyer” or “Attorney” More Commonly Used in Google Search? appeared first on .

Local Businesses: Thriving off Local SEO & Reviews

by AdminPOM @ Phoenix Online Media

Mon Mar 27 03:00:37 PDT 2017

In recent years, more and more small business owners have become aware of the importance of local SEO, thanks to its ability to place you at the top of local search rankings and drive traffic to your website – and ultimately your retail establishment. If you’re a restaurant owner, you aren’t worried about doing business outside of your area, or ...

The post Local Businesses: Thriving off Local SEO & Reviews appeared first on Phoenix Online Media.

Streamline Scheduling with Square Appointments [Video]

by Square @ Business Resource Center | Town Square

Sun Aug 10 17:00:00 PDT 2014

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Endless rounds of phone tag. No-shows. A calendar covered in erase marks. These are the headaches of scheduling appointments. And they’re not small pain points. You can lose sales when people don’t show up, waste time on the phone, and even miss out on new customers who don’t feel like calling to book.

To help service businesses spend less time scheduling and more time with clients, we’re excited to announce Square Appointments. The tool is an easy way for your customers to book their own appointments and reschedule existing ones without your help. And to help reduce no-shows, Square Appointments automatically sends text and email reminders to your customers. You can determine how far in advance you want to send them out.

We worked alongside entrepreneurs—from math tutors to salon owners—to pilot Square Appointments. They saw an immediate positive impact on their businesses. Some stats: Out of 200 business owners surveyed, 144 sellers said the system helped generate additional revenue, 124 sellers saved more than 30 minutes per day, and 108 sellers said that now they get 10 percent more appointments per week.

You can test-drive Square Appointments with a 30-day free trial. After that, it’s $30 a month for individual sellers, $50 if you have two to five employees, and $90 for unlimited staff. Square Appointments is available to businesses of every size, even those not using Square Point of Sale.

Square Appointments is rated one of the most popular, user-friendly, and affordable software products for salons by Capterra. Try Square Appointments and see for yourself.

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Local Links And Local SEO – A Full Guide

by Raul Harman @ Monitor Backlinks Blog

Wed Jul 27 02:41:54 PDT 2016

Today, a major internet marketing strategy cannot afford to neglect the local dimension. This essential level is not just a playground for pop-up shops to exploit, but a field of rich opportunities every business can snatch. Many entrepreneurs have realized this following the introduction of the Pigeon update in 2014, when reaching the top of ...

The post Local Links And Local SEO – A Full Guide appeared first on Monitor Backlinks Blog.

119: How To Create A 7 Figure Ecommerce Store In Just 4 Months Selling Coloring Books Online

by Steve C @ The My Wife Quit Her Job Podcast

Wed Jun 15 21:44:52 PDT 2016

Today, I’m thrilled to have Michael Jackness on the show. Mike is someone who I met on a recent ecommerce mastermind trip and after hearing about his successes, I knew that I had to have him on the show. Mike runs a bunch of ecommerce websites which include Icewraps.com, CuttingBoard.com, ColorIt.com. And he also runs his own business blog at EcomCrew.com Anyway Mike is a gold mine of information and what I like about him is that he’s constantly trying new strategies to boost sales. For example, his most recent store ColorIt.com is only 4 months old and is on track for a 7 figure year. What You’ll Learn The importance of having a premium domain in terms of ranking in the search engines Mike’s strategy for ecommerce SEO. Why dropshipping sucks as a business model How Mike has seamlessly interleaved email marketing with his strategies. How Mike has scaled his business so quickly with ...

Beginners Guide to Coin History

by Square @ Business Resource Center | Town Square

Tue Nov 14 16:00:00 PST 2000

Before paper bills, credit card processing, complex taxation, and electronic money, there was the beautiful, simple, artistically crafted coin. Its history aligns uniquely with the evolution of civilization. Today, its use is widespread in most major regions and countries of the world. While the way that they're made has evolved, the basic concept of exchanging bits of metal for goods has lasted through the ages and become an essential part of the human experience.

Early Coins

The first move away from the barter system may have been the exchange of cowrie shells, which eventually evolved into metal nuggets and pieces. Metal money exchanges started in the form of small knives and tools in China. In the 5th century BC, Chinese hollow spade money was commonly used. While not using "coins" per se, these were some of the first exchanges of valuable, standardized metal materials. This eventually evolved into the recognizable, rounded Chinese coins. In the west, the first official, minted currency was possibly the famous Lydia coin, which was created in modern Turkey and featured an image of a lion. It was made of gold. These were pounded out with a hammer and were create for King Croesus. In the greater history of money, this was a very important next step to opening up the Mediterranean to trade and an exchange of goods and ideas. In the next centuries, coins began to be exchanged and accepted on a global scale.

Types of Coins

While paper money started to become the dominant currency in China as early as the 13th century at the behest of Emperor Kublai Khan, coins were absolutely essential to several empires, which all had their own mints. In the Persian Empire, the coin of choice was the daric. In Greece, the ancient currency was the drachma, which is still used in its modern form today. In Rome, on the other hand, the currency was based around the silver denarius. During and after the fall of Rome, in the Byzantine Empire, the major coin was the golden solidus, which was also known as the nomisma. In China, the coin design stayed by and large the same, in the form of a circle with a square hole, which was called the ban liang coin. In the Renaissance, the florin was quite common, and the pound was used in England.

How Coins Are Made

Throughout history, coins have traditionally been struck using blanks and a set of dies. Many types of dies have been used throughout history. The Romans made popular a hinged set of dies that joined together like tongs. The dies were made out of a harder metal than the softer coin materials, which were often made from alloys of gold, silver, copper, or bronze. The blanks were cut to consistent, uniform thickness. Then, the material was placed inside the die and struck with a large hammer or a set of machinery that involved pulleys. Eventually, the fly press made this method much faster and easier. Modern American coin production is a little bit different. It closely resembles a manufacturing process. Large sculptures are made for the dies in clay and plaster, then created as epoxy models, which, using digital machinery, are used to create the metal dies. Rather than being formed by cutting ropes of metal, coins are punched out of long metal sheets. Production then moves at a lightning pace (with the press stamping about 1,750 coins per minute). In other countries, like the U.K., the coin-making process is treated with a high level of respect and combines hard science and art to create consistent, flawless pieces. While we may no longer feature the gods and goddesses that so often frequented ancient coins on our money, the basic methods of coin minting have mostly stayed the same.

Collecting Coins

Coin collecting has become a popular hobby in the U.S. and many other areas of the world, possibly because coins have been made for thousands of years and seem timeless. Modern coin collectors especially love lesser-known, rare coins, which are specific to a time and place in history. Collectors are often fascinated not only by the age nor necessarily how much a coin is worth but by the beauty of the dies and the uniqueness of every piece. Some collectors treasure the imperfect, ancient coins that were just barely folded out of lumps of flawed alloy, whereas others want the rare U.S. pieces that were examples of exquisite craftsmanship but just never became popular. If you're thinking about getting started collecting coins and joining numismatic groups, always keep in mind the story of each piece. Successful coin collecting should inherently be about education and understanding both how these coins were made and their place in the history of civilization.

Integrate Google Search Console With Unamo SEO

by Adam Coombs @ Unamo Blog

Thu Sep 07 22:33:19 PDT 2017

Now you can integrate your Google Search Console properties with your Unamo SEO Campaign with GSC data storage for up to 2 years! ​​ You’ll have all of your relevant SEO data on one platform to expedite your analytics and decision making processes. ​ The integration will pull all of your data from GSC into […]

117: How To Create A 20M Dollar Company With Only 2 Employees Selling Vacuum Filters With Chad Rubin

by Steve C @ The My Wife Quit Her Job Podcast

Wed Jun 01 21:53:50 PDT 2016

Today I have Chad Rubin with me on the show. Chad is an ecommerce veteran who has been selling online for quite some time. He’s the founder of Crucial Vacuum which is a company that is worth 20 million dollars with only 2 employees. He’s also the creator of Skubana which is software that will pretty much manage your entire ecommerce operation. What You’ll Learn How Chad got into ecommerce and why he decided to sell vacuum filters. The challenges of selling on his own site. How he exponentially grew his business by leveraging other marketplaces. How he established a recognizable brand. Why he decided to outsource his warehouse His best traffic sources for his website Other Resources And Books Crucial Vacuum Skubana Transcript Intro: You are listening to the My Wife Quit her Job Podcast. And if you are new here, it’s a show where I bring in successful bootstrapped business owners to teach us what strategies ...

E-Commerce 101: Sell Big with Weebly and Square [VIDEO]

by Square @ Business Resource Center | Town Square

Sun Apr 23 17:00:00 PDT 2017

Having a strong online presence and utilizing an omnichannel commerce strategy is increasingly important. So whether your business has been around for five months or 50 years, a website can be a key contributor to your success.

To help you get started, Christina Dam, product marketing lead at Square, recently sat down with Vitaly Odemchuk, head of design at Weebly, and Kim Chappell, Weebly’s head of communications, at General Assembly SF to discuss web design and omnichannel best practices.

They were joined by business owners Paige and Chris Curtis of Alibi Interiors and Jeff and Justin Wiguna of Kiju Coffee, who spoke with the crowd about their e-commerce experiences.

During the event they discussed:

• Best practices for designing a great website, including creating a catchy headline and selecting key visuals for your site
• How to build a seamless omnichannel strategy
• How to optimize your marketing practice to save time and stay creative

Using Data to Drive Content Marketing Strategy

by Majux @

Thu Mar 02 01:00:09 PST 2017

It may not seem like content writing and data analysis would work well together. Blogging and analytics both require a completely different set of tools, skillsets and approaches. However, in the context of driving visitors to your website and engaging them with your content, the two are inevitably codependent. The traffic performance of your blog […]

The post Using Data to Drive Content Marketing Strategy appeared first on .

Your Website Contact Page Deserves To Be A Priority

by Jennifer Bourn @ Bourn Creative

Fri Apr 07 09:00:44 PDT 2017

When anyone thinks of creating a new website, writing website content, or interacting on an existing website to improve user experience, the onsite customer journey, or conversions, they almost always begin with the key services, products and sales pages. They then look at the checkout pages for online purchases, the home page, testimonials or reviews, […]

The post Your Website Contact Page Deserves To Be A Priority appeared first on Bourn Creative.

A History of America's Credit Cards

by Square @ Business Resource Center | Town Square

Wed Nov 08 16:00:00 PST 2000

The fast-paced financial world of plastic credit cards and their interest rates is relatively new in the grander, larger history of the U.S. Only since the late 1950s have Americans started to use credit, and the craze has resulted in a multimillion-dollar, powerful industry that affects millions of Americans every year. Both merchants and consumers would be completely stuck without the little plastic cards, with slowed transactions and virtually no online purchases. When did we really start using credit cards, and when did this change in monetary systems really start to affect not only our economy but the global economy?

The First "Credit Cards": Tally Sticks

It's very difficult to say when the first credit card existed, as credit exchanges as a concept were around as early as the Middle Ages. They were called tally sticks and were a system of financial record-keeping used when currency, which was heavy, expensive coinage, was not available. These sticks featured notches for the amount of debt owed and were split neatly down the middle, making them very difficult to counterfeit as each one's grain and split was completely unique. Tally sticks were an essential part of tax collection in England for more than 700 years.

• Eight Things You May Not Know About Money
• Tally Sticks of the Middle Ages

The Forgotten Wallet and the Diners' Club Credit Card

The first credit card as we understand it in the modern sense was created as late as 1950. It was called the Diners' Club card. A man named Frank McNamara came up with the idea in 1949 while having dinner in a New York City restaurant. He was caught without his wallet. Urban legend has it that he offered to sign for his dinner, promising to pay for it later, then called his wife to bring over the cash. It is a fact, though, that he created the first consumer-facing credit card company, called Diners' Club.

• One of the Earliest Cards: The Diners' Club Credit Card
• The Credit Card Was Invented By a Man Who Forgot His Wallet at Dinner
• It All Began With a Forgotten Wallet ...
• The History of the Credit Card

The Move to Plastic

While most merchants weren't happy with these cards initially, the credit card started a craze that began to take shape in the 1950s and early 1960s. The Diners' Club card was technically a charge card; it required members to pay in full each month. It had been historically made from either cardboard or celluloid. American Express issued the first plastic card in 1959. As a competitor to Diners' Club, the company did very well. Plastic soon became a mainstay. Also in 1959, a new concept was introduced: the concept of the rolling balance, which was revolutionized by MasterCard. Cardholders didn't have to pay in full each month, but allowing rollover would increase fees.

• One of the First Plastic Credit Cards
• The History of the World: Credit Cards
• From Paper to Plastic: A Truly Limited-Edition Credit Card

The Development of Money, Metrics, and Convenient Billing

While credit cards started to become common, not everyone could have one in the 1960s. Credit cards began to really take off later on, starting in Sioux Falls, South Dakota, when conventional loans became too highly regulated. In the 1980s, Citibank moved to South Dakota because of its looser laws in combination with what became known as the Marquette decision, which freed up regulations on how much banks could charge their cardholders in interest. This deregulation allowed more people to get credit cards, and the industry expanded a great deal (for better and for worse).

• Over a Thousand Miles From Wall Street
• When Were Credit Cards Invented? A Complete History
• The History of Credit Cards
• Credit Cards: Use and Consumer Attitudes, 1970-2000
• Women and Credit Cards

Future Advancements and the "Smart Card"

While the technology for the so-called "smart card," which has an embedded chip, was developed as early as the mid-1970s, it's only now starting to become mainstream. This technology became widespread in Europe in the form of payphone cards as early as the 1980s. The EMV system, which stands for Europay, MasterCard, and Visa, has started to be included in cards as of October 1, 2015. This is considered to be a more secure method of transaction, as these cards are more difficult to counterfeit.

• The "Smart Card" Is Born
• An Introduction to "Smart Cards"
• An Overview of Recent Developments in the Credit Card Industry
• What Are "Smart Cards," and Why Are They Coming to America?

8 of My Favorite Squarespace Templates for Creative Businesses

by Lauren Hooker @ Blog

Wed May 24 03:00:00 PDT 2017

Beautiful templates are one of the many benefits of using Squarespace for your website. I like to joke around with clients and peers that it’s hard to create an ugly site with Squarespace for that very reason.  But with so many great templates to choose from, it can be overwhelming to determine which one will work best for your website. Or you may even find it difficult to choose just one. Over the past 3 ½ years, I’ve spent countless hours researching and testing out different Squarespace templates for my design clients, and I’ve discovered some favorites along the way. I’ve rounded up 8 of my go-to Squarespace templates to help you in your search and hopefully make this stage of the website-building process a little less stressful.

How to Build a Photography Portfolio Website

by Gurpreet Singh @ Photography Spark

Sat Jul 08 19:00:45 PDT 2017

A strong portfolio is an integral part of you photography brand. Learn more about the key points of building a photography portfolio website.

This Week's Must-Read Small Business Articles

by Square @ Business Resource Center | Town Square

Thu Aug 14 17:00:00 PDT 2014

Welcome to our weekly series of must-read small business articles. Every Friday, we’ll be doing just what it sounds like—sharing the articles we think will be the most interesting to Square sellers. (Also, just some fun stuff). Here’s what we’ve got this week:

It’s never too early to start thinking about the holiday season. Here are tips for planning your holiday party, and another article with advice on how to get your website ready for Christmas now.

Speaking of holidays, have you taken a vacation this summer? If you’re a small business owner, it’s unlikely. Fortune reports that fewer than half of small business owners have plans to take a vacation this year.

This week’s viral trend is the Ice Bucket Challenge. Time Magazine takes a deeper dive into why dumping frigid water on your head is a good idea, kind of. Even Mark Zuckerberg got involved.

PowerPoint is getting a lot of attention this week after one CEO offered 1,284 slides of “wisdom” titled “Lessons From My 20’s” and another entrepreneur raised $2 million with five slides about nothing.

163: How To Successfully Sell Products In Saturated Niches With Grant Yuan

by Steve C @ The My Wife Quit Her Job Podcast

Thu May 18 15:06:14 PDT 2017

Today, I’m thrilled to have Grant Yuan on the show. Grant runs the EcomCrew podcast along with Mike Jackness who I had back in episode 119. Anyway, Grant runs a bunch of different businesses which include a cutting board store at CuttingBoard.com and a few brick and mortar stores like Cinnabon. But the reason I wanted to have him on the podcast is to show how you can take something simple and saturated like cutting boards and turn it into a thriving ecommerce business. What You’ll Learn Grant’s strategy for SEO Why your domain is still important How Grant advertises cutting boards online Grant’s greatest source of sales How Grant makes PPC ad campaigns profitable. Other Resources And Books CuttingBoard.com EcomCrew.com Sponsors Klaviyo.com – Klaviyo is the email marketing platform that I personally use for my ecommerce store. Created specifically for ecommerce, it is the best email marketing provider that I’ve used to date. Click here and ...

How to Install AddThis Using Cloudflare Apps

by Christian Brink @ AddThis Academy

Tue Sep 05 11:23:47 PDT 2017

Learn how to add AddThis share buttons to your Cloudflare website.

The post How to Install AddThis Using Cloudflare Apps appeared first on AddThis Academy.

175: How To Create Viral Facebook Pages To Drive Ecommerce Sales With Rachel Miller

by Steve C @ MyWifeQuitHerJob.com

Thu Aug 24 21:23:05 PDT 2017

Today I have my friend Rachel Miller on the show. Several months ago, Rachel spoke at my conference, The Sellers Summit, and she knocked it out of the park. Rachel runs a popular training class called Moolah where she teaches others how to build humongous Facebook followings with rabid fans. She’s created multiple Facebook fan pages with more than a million likes and she uses these pages to drive traffic and sales to both physical and digital products. In this episode, she’ll teach you how to drive traffic organically to your website or Amazon without spending a lot of money. What You’ll Learn Rachel’s strategy for building viral Facebook fan pages How to generate your first 10000 likes How she uses Facebook to market her sites. How to use your fan page to drive organic sales for your physical products. Other Resources And Books Rachel’s Facebook Training Class Sponsors Klaviyo.com – Klaviyo is the email marketing platform ...

128: The Dark Side Of SEO And Little Used Ways To Rank In Search With Glen Allsopp

by Steve C @ The My Wife Quit Her Job Podcast

Wed Aug 17 20:39:57 PDT 2016

Today, I’m thrilled to have Glen Allsop on the show. Glen runs the awesome site ViperChill.com where he teaches people how to get traffic to their websites. Glen and I actually go way back to 2010 where we were members of the same blog voting group and we’ve loosely kept in touch since. He’s got an amazing array of articles that go into incredible depth. I want to say a short post for him is like 3000 words. And the reason why I follow Glen’s work is because he talks about topics that other people would not dare talk about. For example, he talks about his experiments with private blog networks. He does in depth analysis on link building, both white and grey hat tactics. He doesn’t write very often, but when he does he always drops an atomic bomb in your brain. And with that, enjoy the ...

Scam Emails Targeting Attorneys in 2016

by Bernard Clark @

Tue Jan 05 15:29:08 PST 2016

It’s 2016.  Take a step back and think about how far SEO for law firms has come in the past year.  I am blown away that SAAS companies servicing virtual legal practices is a real, healthy industry.  Five years ago, you would have been hard-pressed to find a functioning virtual legal practice. This post is about one issue […]

The post Scam Emails Targeting Attorneys in 2016 appeared first on .

118: How To Transition From Amazon To Your Own Ecommerce Store With Kurt Elster

by Steve C @ The My Wife Quit Her Job Podcast

Wed Jun 08 21:28:24 PDT 2016

Today, I’m thrilled to have Kurt Elster on the show. Kurt was introduced to me by my good friend Nick Loper who I had back on episode 80 of the podcast. Kurt runs EtherCycle.com where he helps private label sellers launch their own ecommerce websites. Specifically, he’s a Shopify platform expert who helps Shopify users uncover hotspots in their designs to improve their conversion rate. Anyway, I’m a firm believer you really need to own your own platform in addition to Amazon which is why I brought Kurt on the show today to discuss the transition. What You’ll Learn How to get traffic to your site. How to create a high converting website The biggest mistake that new store owners make How to transition from Amazon to your own site Kurt’s recommendation on shopping cart platform Whether Kurt recommends working with the spouse. Other Resources And Books EtherCycle.com Shopify.com Transcript Intro: You are listening to the My Wife Quit Her ...

Are Keywords Still Relevant, and How to Use the Right Ones

by Kristi Hines @ SEO Blog of Link-Assistant.Com

Fri Sep 19 06:43:45 PDT 2014

Editor's note: this post is brought to you by Kristi Hines, a freelance writer, professional blogger, and social media enthusiast. If you're interested in more content on doing keyword research the right way, check out SEO PowerSuite's manuals on 4 Steps to Efficient Keyword Research and  Applying Keyword Difficulty Score. Google has done several things in the last couple of […]

How to Become a Data-Driven Marketer

by Christian Brink @ AddThis Academy

Thu Jul 27 08:17:46 PDT 2017

What does it mean to be a data-driven marketer? Learn how you can start using your own website data to start driving your marketing decisions.

The post How to Become a Data-Driven Marketer appeared first on AddThis Academy.

The History of the Trade and Barter System

by Square @ Business Resource Center | Town Square

Thu Nov 16 16:00:00 PST 2000

Items that are used as money often have little value in and of themselves. For example, the paper used to print money is not particularly valuable. Money has value because it is an exchange medium that people understand and accept as such. When everyone accepts that a bill or a coin has value, people can use it as a form of payment to purchase goods or services. Before money existed, people used other systems to perform exchanges. Bartering involves a direct trade for goods and services. Although some aspects of this transaction are similar to the exchange of money, bartering required time as people hammered out the terms of the deal. Utilizing money as the medium for trade simplified transactions significantly. Trade and barter were precursors to the monetary system used in today's society. Although trade and barter may seem almost archaic, they were the business solutions for people who lived before the convenience of credit card processing.

Bartering is the process of trading services or goods between two parties without using money in the transaction. When people barter, everyone benefits because they receive items or services they need or want. Bartering also has an advantage because even people without money can get something they need. Bartering might involve trading a service for an item. For example, you could agree to perform yard work for someone in exchange for a bushel of apples from a tree in their yard. When people choose to barter to meet a need, they can save their money for other needs.

• Native American Trade Routes and the Barter Economy – This lesson plan is great for teaching kids at the middle school level about both the history of Native American tribes and the nature of the barter system, blending concepts into one plan.

• History of Finance – In the early days of the American colonies, foreign banks controlled the currency, and bartering was commonplace.

• American Indians of ND: Bartering – Practice a game of bartering with your students, and you'll quickly see the difficulties in negotiation that can sometimes ensue.

• Trading Post – For much younger students (in grade 4), this lesson plan combines show-and-tell with bartering.

• What Is Money? – Young students (grades 3-5) will delve into what money is, why currency developed, and how bartering worked.

• Bartering Lesson – Teachers can use this printable packet, which is full of useful terms and phrases.

• Barter and Money – This plan is for much older students (grade 10), and delves more into the nuances of bartering and trade.

• Barter Relationships – Can you create an equation and mathematically validate a trade? This article delves into that question.

Mesopotamia tribes were likely the starting point of the bartering system back in 6000 BC. Phoenicians saw the process, and they adopted it in their society. These ancient people utilized the bartering system to get the food, weapons, and spices they needed. Because of salt's great value, Roman soldiers bartered their services for the empire in exchange for salt. In Colonial America, the colonists used bartering to get the goods and services they needed. Even after the invention of money, people continued to barter.

• Bartering Through the Seasons – This lesson plan for grades K-5 discusses specifically bartering fabrics and coats during winter seasons.

• The History of Money – Most of early monetary exchanges were still a part of bartering systems. Some of the most early accepted currencies were simply valued items: cowrie shells, gold nuggets, and fine metal pieces.

• The Transition of Barter to Fiat Money – The vast transition from bartering goods that had value to exchanging papers backed by what the state or government said had value was a long and arduous one.

• The Benefits of Bartering – Bartering still exists today. In the 1990s, it was happening in Russia.

• The History of Money – The development of money is discussed in this lesson plan for grade 1.

• How Bartering Works – This source discusses the pros and cons of bartering, and how it still remains useful today.

The simplicity of bartering is one of the main advantages of this system. Issues with international trade, foreign exchange, and unbalanced economic power are virtually nonexistent with a bartering system. However, some disadvantages also exist. For a bartering transaction to occur, both parties' wants or needs must coincide to lead them to make a deal. Without a standard measure of value of goods and services, parties in the bartering transaction will need to spend time agreeing on the terms of the deal. It's common for both parties to place a higher value on their own goods or services and a lower value on the other party's items. Trust is also a component of bartering, because the representation of the goods or services offered must be accurate. If something is misrepresented in a transaction, the other party will have little recourse when a problem ensues. When bartering, people may need to store their accumulated possessions to preserve their purchasing power. Depending on the types of items, this might be difficult and inconvenient.

• Money vs. Barter Systems – Allow your students to have a wider discussion about whether money or bartering systems are superior to one another.

• Bartering, Trading, and You – This is a complete educational resource for teaching about money.

• Impediments to Barter Trading – A recent, in-depth study delves into the perceptions of those who practice bartering.

• Bartering Overview – Today, these systems can be used by small businesses and people as a legal transaction, but negotiations may be lengthy.

• Monetary Transaction Tools – Find helpful terms, activities, and good resources for teaching your students here.

• Money Matters: Discussion Guide – There are many ways you can go about teaching these concepts, and this resource lists them helpfully.

• Why We Trade: Exchanging Goods and Services – Trade jelly beans or swap shirts and caps to explain the exchange of goods with your students.

Because bartering does not involve the exchange of money for goods and services, it might seem like an ideal way to avoid paying taxes on transactions. However, the U.S. Internal Revenue Service informs taxpayers that the fair market value of goods or services received via bartering is considered taxable income. Parties who engage in bartering transactions must report this value as income on tax returns. The IRS requires reporting of bartering for the year it occurs. Failure to report bartering activity could lead to tax penalties.

• Four Things You Should Know if You Barter – Today, bartering is done, but it has been made more complicated by taxation and financial institutions.

• Three Ways to Get the Equipment You Need Without Going Broke – Small businesses sometimes need to barter with other companies to succeed.

• Barter Tax and Accounting Issues – If someone does want to barter, be sure to have an accountant who can deal with these issues.

• Money Soup: A Legal Guide to Bartering, Giving, and Getting Stuff Without Dollars – Using the helpful metaphor of soup, this article discusses types of transactions and their nuanced differences.

• It Taxes a Village: The Problem With Routinely Taxing Barter Transactions – Should we actually tax barter transactions, which often requires the monetary appraisal of items?

• Should You Be Bartering? - An expert and economist discusses the main problems with doing this today.

• Four Facts About Bartering – Learn about these four facts if you would like to engage in bartering in today's economy.

Exit Intent Overlays: What They Are & Why You Need One

by Christian Brink @ AddThis Academy

Wed Aug 02 08:24:48 PDT 2017

Learn how to reduce your bounce rate and increase website conversions with exit intent overlays.

The post Exit Intent Overlays: What They Are & Why You Need One appeared first on AddThis Academy.

175: How To Create Viral Facebook Pages To Drive Ecommerce Sales With Rachel Miller

by Steve C @ The My Wife Quit Her Job Podcast

Thu Aug 24 21:23:05 PDT 2017

Today I have my friend Rachel Miller on the show. Several months ago, Rachel spoke at my conference, The Sellers Summit, and she knocked it out of the park. Rachel runs a popular training class called Moolah where she teaches others how to build humongous Facebook followings with rabid fans. She’s created multiple Facebook fan pages with more than a million likes and she uses these pages to drive traffic and sales to both physical and digital products. In this episode, she’ll teach you how to drive traffic organically to your website or Amazon without spending a lot of money. What You’ll Learn Rachel’s strategy for building viral Facebook fan pages How to generate your first 10000 likes How she uses Facebook to market her sites. How to use your fan page to drive organic sales for your physical products. Other Resources And Books Rachel’s Facebook Training Class Sponsors Klaviyo.com – Klaviyo is the email marketing platform ...

The History of American Entrepreneurship

by Square @ Business Resource Center | Town Square

Wed May 31 17:00:00 PDT 2000

The United States has entrepreneurialism deeply rooted in its history as the country was founded and settled by risk takers and innovators looking for new opportunity. Americans are raised learning about inventors such as Thomas Edison and Benjamin Franklin while entrepreneurs such as Henry Ford and Andrew Carnegie are also celebrated. In the late 1970s, the United States was the first country to embrace entrepreneurial endeavors while ditching managerial capitalism.

The start of American entrepreneurship dates back to settlers engaging in trade and barter with Native Americans which resulted in mutual benefit for both parties. Following the entrepreneurial endeavors of early settlers, entrepreneurship flourished in the period following the American Civil War. Rapid growth of the communication and transportation industries due to the expansion of mining and agriculture allowed entrepreneurs to easily find success.

By the later part of the 19th century, entrepreneurs were considered among the elite. Westerward expansion and the creation of the railroad led farmers to move west, prompted by governmental incentives and subsidies for industries such as railroad, banking, and land acquisition. This led to tremendous opportunities for profit, again allowing entrepreneurship to flourish. During the late 19th century, entrepreneurship can be underscored for creating capitalists, innovators, prospectors, financiers that could provide funding, and business men who were not only creating startups but expanding pre-existing businesses.

In more recent times, the industry probably most well known for creating successful entrepreneurs is the tech industry. Apple and Microsoft helped to lead the way for entrepreneurs in the tech industry. The late Steve Jobs, CEO and co-founder of Apple, as well as Bill Gates, Microsoft founder, embody the creative energy that is so important to entrepreneurship in the United States. Industry heavyweights such as Gates and Jobs represent the hard work and tenacity that often makes a successful entrepreneur.

Throughout the history of the United States, immigrants have also played a significant role in entrepreneurship. A high number of immigrants go on to start their own businesses upon settling in America. Some studies have even suggested that immigrants to the United States are more likely to become self-employed.

Entrepreneurs have always been and continue to be an integral part of the American economy. Entrepreneurs spur a large number of new jobs and according to research are less responsive to downturns in the economy.

Famous Entrepreneurs Throughout History

• Thomas Alva Edison- Edison is considered by many to be the greatest inventor of all time. He is credited with more than one thousand U.S. Patents for various inventions including the phonograph and the lightbulb. Edison’s work on electricity also led to the world’s first power plant.
• Henry Kaiser - Kaiser began his entrepreneurial career in 1914 with a pavement company. In the years following, he built a series of hugely successful companies in the steel, construction, ship building, car manufacturing, and healthcare industries. Kaiser is perhaps most well known for creating the Kaiser Permanente health maintenance organization.
• Oprah Winfrey - Oprah Winfrey is widely known as a daytime talkshow host. She went on to parlay her fame into a global brand and has launched a television network, magazine, radio show, website, and has published multiple books. Winfrey has also taken an active role in a variety of theater and movie productions through her company, Harpo productions.
• Benjamin Franklin - Franklin was one of the founding fathers as well as being one of the first entrepreneurs. He invented many products including the lightning rod, bifocal glasses, and the Franklin stove. Franklin is also credited with creating America’s first free library.
• Henry Ford - Henry Ford is known for creating the first car, a Model T, that helped to drastically expand people’s range of movement. Ford is also credited with creating the first moving assembly line, which signaled the breakthrough of the Industrial Age in America.
• Steve Jobs - The late Steve Jobs was one of the founders of Apple. He and partner Steve Wozniak created an operating system and went on to create multiple products including computers, cell phones, tablets, music players, and more. Apple continues to be an innovator in the tech field and consistently releases new products.
• Andrew Carnegie - After Andrew Carnegie’s family business collapsed at the time of the Industrial Revolution, he began working as a railroad assistant and invested his money. He went on to create Carnegie Steel which grew into a huge company. Carnegie spent the later part of his life donating to various charitable causes.

089: How To Make $47,000 In 90 Days Selling On Amazon FBA With Scott Voelker

by Steve C @ The My Wife Quit Her Job Podcast

Wed Oct 14 21:54:16 PDT 2015

Today I’m happy to have Scott Voelker on the show. Scott has been an entrepreneur for a quite a while now. He runs a successful portrait studio. And he also teaches course on online photography. But the reason I brought him on the show is to talk about his Amazon success. Scott runs the popular podcast The Amazing Seller and the website of the same name. And his claim to fame is that he went from 0 to 47K in 90 days selling on Amazon. Today we’re going to to break down his process of finding products to sell on Amazon, and his process for making money on the platform. Enjoy! What You’ll Learn How many products Scott has listed and how many it took to hit 47K Scott’s criteria for selecting a product to sell Where Scott sources his products from. How Scott finds vendors His ...

Business Resources for E-Commerce Entrepreneurs

by Square @ Business Resource Center | Town Square

Sun Dec 03 16:00:00 PST 2000

E-commerce is a strong trend across many different industries. The prevalence and availability of the Internet makes retail websites a popular way for companies to sell both products and services. While e-commerce appeals to many people thanks to the ease and low expenses often associated with start-up, it is still important for new business owners to possess basic business skills. Operating an e-commerce business successfully still demands all of the marketing, planning, and management skills that other types of business require.

Starting an E-Commerce Business

Electronic commerce includes any type of transaction that businesses and consumers conduct via the Internet, including credit card processing. With the expanding popularity of online retail sales, many entrepreneurs are exploring e-commerce business opportunities. Just as any brick-and-mortar business needs a plan, an e-commerce business also needs a plan for selling products, services, or information. A feasibility checklist is an excellent way for an entrepreneur to analyze their business solutions and ideas to determine whether their concept makes smart business sense. Many countries are devising e-commerce strategies to help entrepreneurs plan and executive successful business ventures. International guidelines are in place, which provide a voluntary code of conduct for businesses engaging in electronic commerce. Building an inventory and working with manufacturers are just two areas in which an entrepreneur will need to excell when managing an e-commerce business. A number of benefits attract entrepreneurs to e-commerce business. Low start-up costs and overhead expenses are major reasons that many people dabble in this business opportunity, especially since it’s possible to run this type of business without creating a physical storefront to serve customers.</p>

Developing a Strong Business Plan

One of the first tasks of an entrepreneur when organizing a new business is choosing the type of business structure to utilize for the new company. A strong business plan is a vital part of any type of business, including an e-commerce business. Think of a business plan as both a road map and a sales tool for an e-commerce company. With a business plan in place, the company has a clear outline of every goal along with ideas for making the goals happen. The business plan should also include an overview of all resources available for meeting goals. To be functional, the business plan must be in-depth and realistic. A plan based on only the most promising economic conditions would not be applicable or helpful during times of economic downturn. Optimally, a business plan should encompass at least three years' worth of comprehensive information about all activities that should occur to reach goals. An e-commerce business owner should contemplate several key questions when devising a business plan. For example, it's imperative to know who the target customers are, their demographic characteristics, and where they live and shop.

Guides for Business Financial Plans

A financial plan includes comprehensive planning of funding, expenses, and projected profits. Optimally, the financial plan should include an income statement, balance sheet, cash flow statement, and budget. Most businesses, including e-commerce businesses, need financial resources to get off the ground. If more funding is needed than is available, the entrepreneur will need to make a plan and create documentation that will encourage investment. A financial plan includes relevant market research and projections for income and profits. The plan should also show an outline of how recordkeeping will occur for the company, including the person who will keep these records, internal controls for accuracy, and checks and balances for ensuring transparency in finances. A financial plan should outline all needs for funding as well as when the additional capital will be needed. Any repayment terms for financing also belong in the financial plan. Entrepreneurs should avoid the common mistake of underfunding a start-up business. A careful and realistic look at all expenses and expected revenue should provide an accurate financial plan.

Tutorials for Business Marketing Strategies

Plentiful marketing advice exists for e-commerce businesses, and many different aspects deserve the owner's attention. One thing to note is that companies with an active social media presence often appeal to consumers because people like to interact with the business in real time on the Internet. Marketing ideas to promote a product or service should continually evolve to stay fresh. Businesses should engage in brainstorming sessions or use social media to poll potential customers. Providing high-quality content on a website related to products or services can be an effective way to attract customers as well. Some e-commerce businesses market their companies with a blog, which can be an informal way to write about topics related to the business. Branding is another important concern for e-commerce businesses. A part of this brand will be a professional website that shows off a tasteful and current design. Adding press releases to a company website helps promote new business activities. Identifying and watching trends is an integral part of market research. Often, competition is fierce among e-commerce businesses, so focusing on trends that fit into unique company strengths will be a plus for any start-up business. In the process of building a global e-commerce business, business owners also must strive to protect their intellectual property with copyrights and trademarks, as applicable.

25 Best WordPress Themes for Fitness Blogs

by Editorial Staff @ WPBeginner

Fri Sep 15 01:06:53 PDT 2017

Are you looking for the best WordPress themes for fitness blogs? As a fitness website owner, you may be looking for a theme with a specific look and features to help you promote your website. In this article, we will show you the best WordPress… Read More »

The post 25 Best WordPress Themes for Fitness Blogs appeared first on WPBeginner.

How to Repurpose Your Content to Drive New Website Traffic

by Christian Brink @ AddThis Academy

Tue Aug 22 07:13:36 PDT 2017

Learn how to repurpose the content you create to drive new website traffic.

The post How to Repurpose Your Content to Drive New Website Traffic appeared first on AddThis Academy.

Thesis 2.4: The Machine Talks Back!

by Chris Pearson @ The Thesis Statement

Thu Jul 27 06:15:30 PDT 2017

Here at DIYthemes, our goal for 2017 is a simple one: We want to make Thesis smarter and better able to accommodate your website needs. We already made great strides with Thesis 2.3 and its built-in WooCommerce compatibility, and we also sprinkled in some features and fixes that help Thesis work better wherever you want […]

SEO Backlinks 101: The Complete Crash Course to Backlinks and SEO

by Steven John @ Monitor Backlinks Blog

Sun Sep 10 13:30:04 PDT 2017

Feel like something’s missing from your SEO? I know what it is, and it’s right under your nose. It’s the almighty SEO backlink—a detail that’s overlooked all the time, by SEO newbies and experts alike. Yup, there are people with tons of SEO and keyword research experience who still have questions about backlinks. What are they? ...

The post SEO Backlinks 101: The Complete Crash Course to Backlinks and SEO appeared first on Monitor Backlinks Blog.

Do You Need a Secured SSL Certificate Just Because GoDaddy Says So?

by Majux @

Tue Sep 20 14:31:20 PDT 2016

Two weeks ago, I received not one, but three calls from GoDaddy in which their sales reps cited nonexistent Google penalties and a Vice article to fear-monger (upsell) misinformation regarding SSL certificates.  We own and manage a ton of sites and urls so calls like this are not uncommon.  For some reason, one of the […]

The post Do You Need a Secured SSL Certificate Just Because GoDaddy Says So? appeared first on .

Multiregional Tracking in Unamo SEO

by Adam Coombs @ Unamo Blog

Thu Sep 07 08:44:38 PDT 2017

With Multiregional Keyword Tracking you’ll be able to track keywords in multiple regions in your Unamo SEO campaign. ​ Multiregional tracking only applies to Google; however, with a variety of local search engines in various countries, you can check the success of your keywords in one region against their success in another. By doing this, […]

Does Website Credibility Matter? Only if You Want to Attract New Business

by AdminPOM @ Phoenix Online Media

Wed Aug 02 07:22:54 PDT 2017

How do you define website credibility? Simply put, it’s the difference between a good-looking site and one designed with purpose. For many customers, their introduction to your business occurs on your website. Your main goal, once they arrive, is instilling a sense of trust. How do you inspire trust, though, instead of skepticism? And how important is it? What Do ...

The post Does Website Credibility Matter? Only if You Want to Attract New Business appeared first on Phoenix Online Media.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 01 13:00:17 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

How B2B Brands Can Use Quora to Drive Traffic, Establish Authority, & Earn SEO Benefits

by Brian Honigman @ Digital Current

Tue Aug 01 12:00:14 PDT 2017

Quora is an effective avenue to boost your brand’s presence online. Learn how to best use the Q&A site to boost traffic, authority, and SEO. It’s difficult to find an answer to a very specific, nuanced question online at times. Google searches often return results that help answer a question broadly, while Yahoo Answers are […]

The post How B2B Brands Can Use Quora to Drive Traffic, Establish Authority, & Earn SEO Benefits appeared first on Digital Current.

What is Google’s Fred update and how to avoid the new penalties

by Matt Weber @ Weber Design | Website Design, Digital Marketing & More

Thu Jul 13 01:03:03 PDT 2017

Google is constantly updating its algorithm, and the newest update is causing quite the storm. Google brought out ‘Fred’ a few months ago, and many websites have suffered penalties and losses in traffic. We want to help you avoid suffering penalties by giving a brief overview of Fred and some of the main things to

The post What is Google’s Fred update and how to avoid the new penalties appeared first on Weber Design | Website Design, Digital Marketing & More.

Tips: Beginners Guide on How to Crush the Competition with a Great Website

by AdminPOM @ Phoenix Online Media

Mon Dec 05 03:00:12 PST 2016

Small or Medium Sized Business Strategies to Boost Your Website’s Search Engine Performance Below you’ll find several tips. Many of them (as a business owner) you can do yourself. If you’re a tech savvy business owner comfortable with hosting, editing files and such, you can likely take care of all of them yourself. Some, you may have to hire a ...

The post Tips: Beginners Guide on How to Crush the Competition with a Great Website appeared first on Phoenix Online Media.

173: How To Run Profitable YouTube TrueView For Shopping Ads With Brett Curry

by Steve C @ MyWifeQuitHerJob.com

Wed Aug 09 20:21:17 PDT 2017

Today, I’m thrilled to have Brett Curry on the show. Brett is someone who I met through Drew Sanocki at the Traffic And Conversions Summit In San Diego and we hit it off right away. He runs OMG Commerce which is a 7 figure ecommerce agency that has helped over 125 companies with their pay per click advertising. Not only does Brett speak at major ecommerce events across the country but he also writes for a variety of sites like Digital Marketer and Search Engine Journal. He’s also the author of the ultimate guide to Google Shopping published by Shopify and the host of the ecommerce evolution podcast. What You’ll Learn How Google Shoppable True View Ads Work A specific strategy to get YouTube ad campaigns profitable How YouTube ads work Examples of successful You Tube TrueView campaigns How to optimize a Google Shopping campaign Other Resources And Books OMG Commerce Sponsors Klaviyo.com – Klaviyo is the email marketing platform that ...

The Failure of Traditional Metrics and ‘The Website Lead’

by eross @ Jazel Auto

Tue Jul 18 10:52:13 PDT 2017

When was the last time you filled out a form on a website? Actually, when was the last time you […]

A Guide to International SEO: Strategies and Guidelines

by Natalie Severt @ Unamo Blog

Fri Sep 08 07:58:11 PDT 2017

You have a business. Your business has a website. You use localized keyword research and traditional SEO tactics to help your business rank well online. You have a diversified backlink profile and high domain authority. Congratulations! But now you want to expand. And this is where it gets complicated. How do you create an international […]

Five Ways Google’s Downgrade of Pop-Up Ads is Already Affecting Your Business

by Ajay Paghdal @ Monitor Backlinks Blog

Mon Sep 26 03:23:51 PDT 2016

It’s a pop-up world out there. As a small business owner, you work tirelessly to attract visitors to your site and convert them into paying customers. And, if you’re like millions of others marketing your business online, at some point you’ve used pop up ads to reach your target audience. Recently, Google announced it will ...

The post Five Ways Google’s Downgrade of Pop-Up Ads is Already Affecting Your Business appeared first on Monitor Backlinks Blog.

4 SEO Tactics for RankBrain and Human Behavior Signals

by Ron Dod @ Monitor Backlinks Blog

Fri Aug 19 03:49:27 PDT 2016

In October of 2015, Google confirmed the use of RankBrain as a way to help process its search results. At the time, it was only used in about 15% of all searches. Today, it is one of the main factors that goes into Google’s search ranking algorithm (source). Therefore, it is very important that we ...

The post 4 SEO Tactics for RankBrain and Human Behavior Signals appeared first on Monitor Backlinks Blog.

Video SEO: Factors for Ranking in the Top 10 on Google

by Adam Coombs @ Unamo Blog

Thu Aug 17 02:49:40 PDT 2017

What does it take to rank your video in the top 10 results on Google? And on YouTube? Well, these are two very different enterprises entirely. A recent study found that 64% of all YouTube videos appearing in Google search results had a different rank hierarchy when searched on YouTube. In other words, videos ranking […]

The US Financial System and Alexander Hamilton

by Square @ Business Resource Center | Town Square

Wed Aug 31 17:00:00 PDT 2005

Alexander Hamilton was the United States’ first secretary of the Treasury, serving during George Washington’s administration. Hamilton was never president, but he made significant contributions to the financial system of this country. These contributions gave Hamilton a prominent position in history. He also has the distinction of being featured on United States currency even though he was not a president. Many of the business solutions that exist today, including modern credit card processing, are in place as a result of the contributions of Hamilton.

Hamilton was born in the West Indies in the mid-1750s, although his precise birth date is not known. Hamilton grew up in the Virgin Islands. As a young man, he wrote an essay that garnered attention from local community leaders. The leaders worked together to raise funds to send Hamilton to the Colonies to attend school. Hamilton served in the Revolutionary War under General George Washington. When Washington later became president, he chose Hamilton to become the first secretary of the Treasury. As secretary, Hamilton was involved in the institution of the National Bank and a national currency.

• The Founding Father of New York
• Alexander Hamilton and Aaron Burr Dueled to the Death
• Alexander Hamilton: A Resource Guide
• His Life and Legay

Hamilton had inventive financial ideas. After the end of the Revolutionary War, many states carried debts that they were not repaying. The value of these public securities was nil, but Hamilton had a solution. He proposed that the federal government repay all of the state debts at their full value. This repayment would be an effective way to legitimize the federal government. The means of financing the repayment involved issuing new security bonds to investors. These investors were excited about making significant profits. Hamilton was also instrumental in the creation of a national bank and a centralized currency.

• The Man Who Modernized Money
• The Diplomacy of the Early Republic
• Alexander Hamilton: The Man Who Made Modern America
• Signer of the Constitution of the United States

Hamilton’s plan for the new country’s financial system had three major parts. Assuming the states’ debts by issuing interest-bearing bonds was the first part of the plan. Hamilton also instituted tariffs for imported goods as a way of raising federal revenue and helping domestic businesses. With the establishment of a new national bank, Hamilton created a way for the United States to hold funds and use securities as capital to encourage future growth.

• George Washington: Domestic Affairs
• Hamilton’s Financial Plan
• History of the Treasury
• Washington Administration: Tumult and Trials

The Hamiltonian Economic Program consisted of Hamilton’s proposals set forth during his time serving as secretary of the Treasury. Hamilton created three different reports that outlined his program and proposals. The reports were the First Report on Public Credit, the Second Report on Public Credit, and the Report on Manufactures. Congress implemented Hamilton’s economic program.

• History of the Federal Judiciary
• Alexander Hamilton and the Whiskey Tax
• Constitutionality of the Social Security Act
• Alexander Hamilton’s Financial Program
• Hamilton and the U.S. Constitution

The First Report on Public Credit included analysis of the financial standing of the United States. This report made recommendations about reorganizing the national debt and establishing public credit. The report contained 40,000 words, with a focus on assumption of state debt from the war and redemption of government securities. Congress debated the proposal, eventually reaching a compromise in 1790.

• The First Report on Public Credit by Alexander Hamilton
• Funding the National Debt
• 1790: First Report on Public Credit
• Alexander Hamilton, Report on Public Credit

The Second Report on Public Credit is sometimes called the Report on a National Bank. In this report, Hamilton proposed the creation of a central bank for the United States. By issuing federal bank notes, the country could increase the money supply. Hamilton’s vision of the bank involved creating a stable financial system for the new country.

• Final Version of the Second Report on the Further Provision Necessary for Establishing Public Credit
• Report on Public Credit
• Public Credit and a National Bank
• Hamilton’s Economics Created Our Constitution

The third report was the Report on Manufactures. This report focused on encouraging manufacturing with subsidies to various industries and by regulating trade with tariffs. The purpose of the tariffs was to raise revenue for the new government. These tariffs would also help encourage domestic manufacturing, which would help the country’s economy grow internally. The subsidies would also support manufacturing without affecting supplies or causing prices to increase.

• Report on Manufactures
• The Aftermath of Hamilton’s Report on Manufactures
• Alexander Hamilton’s Manufacturing Message
• Report on the Subject of Manufactures

Other Financial Information During Alexander Hamilton’s Time as Secretary of the Treasury

Timeline

Follow a useful chronological timeline of the major events in Alexander Hamilton’s life.

Biography

Learn more about Hamilton’s life, childhood, and how he came to be the first secretary of the treasury of the United States.

• His Sense of Humor and the Art of Governance
  
  Hamilton has had a problematic reputation as a monarchist who despised the masses, but the truth is almost always more complicated.

• Hamilton’s Opinion as to the Constitutionality of the Bank of the United States: 1791
  
  Was the creation of the bank of the United States constitutional, and did others support it?

• Opinion on the Constitutionality of a National Bank
  Read about the showdown that happened between Hamilton and Jefferson regarding the disagreements over the role of the the federal government with regard to the bank.

• Who Was Alexander Hamilton?
  The man behind the bank had a fascinating life story; learn more about it here.

• Alexander Hamilton, The Economist
  
  Hamilton probably had the most impact on America as an economist.

• A Summary of the Reports on Public Credit
  
  Here, you can read a shortened version of the hot debate regarding public credit.

• Alexander Hamilton and the National Bank
  
  If you really want more information, read this complete thesis on Hamilton’s life and influence.

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6 Signs Your Construction Business Needs a Great Website

by Matt Weber @ Weber Design | Website Design, Digital Marketing & More

Mon Jul 10 19:48:17 PDT 2017

The construction industry is traditionally cautious when adopting new technologies. It’s a field that attracts practical people, so it’s no surprise if you’ve waited this long to begin seriously considering a proper website and online presence. Whether you’re a growing residential firm angling to get a stronger foothold locally, or you’re competing for large industrial

The post 6 Signs Your Construction Business Needs a Great Website appeared first on Weber Design | Website Design, Digital Marketing & More.

129: How Nathalie Lussier Created A 7 Figure Business Selling Software And Courses Online

by Steve C @ The My Wife Quit Her Job Podcast

Wed Aug 24 21:19:32 PDT 2016

Today, I’m thrilled to have Nathalie Lussier on the show. I’ve actually known Nathalie for a heck of a long time now dating back since 2010. In fact, I remember the early days when we were both launching our blogs But since 2010, Nathalie has been kicking butt. She first found success with her site Raw Foods Witch where she teaches people about the benefits of raw foods. But what I love about Nathalie is that she’s a techie. With her tech, design and marketing skills, she also created NathalieLussier.com where she now helps small online businesses get off the ground. Enjoy the interview! What You’ll Learn How Nathalie started Raw Foods Witch turned it into a success How her blog transitioned into a software and training course company How Nathalie gets traffic to her websites How she built a strong community How she gets ideas for her software tools Other Resources And Books Raw Foods Witch NathalieLussier.com Sponsors Bench.co – If ...

134: Email Marketing Best Practices For Small Companies With Susan Su

by Steve C @ The My Wife Quit Her Job Podcast

Thu Sep 29 07:33:27 PDT 2016

Today I’m excited to have Susan Su on the show. Susan has worked with a bunch of well known entrepreneurs including Ramit Sethi of I Will Teach You To Be Rich and Noah Kagan of AppSumo. She has a ton of experience with email and content marketing specifically targeting small businesses and is a partner at 500 Startups today. Enjoy the interview! What You’ll Learn How to break through the noise given the average person gets 500 marketing emails per month Best practices for improving the open and click through rate Copywriting tips for maximum engagement How to improve the deliverability rate Best practices to improve the conversion rate of emails Other Resources And Books 500 Startups SusanSu.com Sponsors SiteLock.com – Most people tend to neglect security when they first launch their websites. And it’s all fun and games until you get hacked. In the event that this ever happens to you, SiteLock can help you restore your site and lock ...

How to Identify and Prioritize Conversion Optimization Opportunities

by Brian Honigman @ Digital Current

Tue Jul 25 06:00:27 PDT 2017

Use this guide to help you determine how best to optimize your site in order to boost visitor conversion. Conversion optimization is an ongoing marketing practice that’s never fully completed. No website is perfect as every brand will have areas of their online properties worth optimizing to boost conversions. As an enterprise brand, you likely […]

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12 Reasons You Should Invest in Growth Driven Design in 2018?

by Matt Weber @ Weber Design | Website Design, Digital Marketing & More

Tue Aug 01 11:29:17 PDT 2017

Websites are the most essential part of every business’s online marketing strategy. If you wish to see online success, you need to get the most out of your site. This all starts with your website design and how you build it. These days, there are many ways you can build a website, but some are

The post 12 Reasons You Should Invest in Growth Driven Design in 2018? appeared first on Weber Design | Website Design, Digital Marketing & More.

148: How We Grew Our Ecommerce Store By 22% In 2016 With Steve Chou

by Steve C @ The My Wife Quit Her Job Podcast

Wed Feb 01 20:42:48 PST 2017

My wife just closed the books on BumblebeeLinens.com for 2016 and I’m happy to say that we had another year of double digit growth. In this episode, I go over in detail how we grew and what’s in store for 2017. What You’ll Learn Why it was a tough year for my shop Our revenue and profit numbers for the year The main contributors to growth for 2016 Why conversion optimization is so important Why you need to keep an open mind The importance of a mastermind group Other Resources And Books Sellers Summit BumblebeeLinens.com Sponsors Klaviyo.com – Klaviyo is the email marketing platform that I personally use for my ecommerce store. Created specifically for ecommerce, it is the best email marketing provider that I’ve used to date. Click here and try Klaviyo for FREE. Privy.com – Privy is my tool of choice when it comes to gathering email subscribers for my ecommerce store. They offer ...

Is SEO a good career choice? 14 top experts know the answer

by Olga Gabdulkhakova @ SEO Blog of Link-Assistant.Com

Thu Dec 31 17:00:08 PST 2015

  Many young people who're looking for a career path wonder if SEO is a good road to take. Indeed, sites are spreading up daily, and their owners want better web presence. On the other hand, there are constant talks that SEO is dead, so it might be not a great road to take at […]

Internet Marketing in 2016 – Get Mobile

by Adam Lundquist @

Mon Jan 04 12:07:01 PST 2016

If you are reading this, you are probably on a mobile device right now. And I don’t blame you – mobile has completely taken over the world of SEO management in 2016. You see mobile devices everywhere… in the hands of customer’s in line at Starbucks, in the bathroom and even where they are not supposed […]

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History of Money and Payments

by Square @ Business Resource Center | Town Square

Sun Oct 01 17:00:00 PDT 2000

People have engaged in commerce to exchange goods and services for payment throughout the ages. These financial transactions did not always involve monetary payments. There was a time when standard money did not even exist and people utilized other forms of payment to perform transactions. With the evolution of technology, money and payments have changed drastically. Current credit card processing technology and advanced business solutions make financial transactions possible at almost any time and virtually any place.

Bartering and Livestock

Bartering was an advantageous way to exchange goods and services for people many years ago because it enabled both parties to get what they needed. For example, two parties might exchange tools for services to fulfill the needs of both people. Livestock was also considered wealth that people could amass. The more cows or sheep someone owned, the wealthier they were.

• The History of Money: Explore this infographic that provides a comprehensive timeline of the evolution of money.
• Money: A Glossary of Political Economy Terms: Money has a broad definition that includes a variety of forms of value.
• Bartering Overview (PDF): Bartering involves trading one person's goods or services for another person's goods or services.

Precious Metal Coins

Ancient civilizations used to use beads and shells as coins. Eventually, they began using precious metals to make coins. People in the ancient civilization of Lydia were among the first to use coins made of gold and silver. This currency was both valuable and easily portable.

• Glossary of Coins: Explore the history of precious metal coins by reviewing terms included in this glossary.
• Ancient Coinage: What Ancient Coins Reveal for Modern Art Historians (PDF): Ancient coins were considered works of art created by artisans.
• History of Coins: This pictorial history shows ancient coins and an overview of various coins.

Leather Money

Leather was another material used for currency. People in ancient China utilized white deer skin for banknotes. The notes were large compared to the bills used in today's society. Leather money could have been as large as one-foot squares of deerskin.

• Three Early Discoveries of Leather Money (PDF): Ancient leather coins have been discovered that were used as currency in some civilizations.
• The Chinese Monetary System: From Ancient Times to the Early Modern Period (PDF): Leather currency dates back to ancient Chinese civilizations.
• A Brief Timeline on the History of Money: White deer skin was used as money in China.

Paper Money

Eventually, the Chinese developed paper money. Civilizations struggled with determining and maintaining the value of paper money. In addition, challenges came in the forms of both inflation and the production of the currency. Paper money went in and out of use during periods of ancient history.

• A Quick History of Paper Money (PDF): Explore the chronology of paper money throughout history.
• The History of American Currency: American currency has had a tumultuous history as it has evolved through the centuries.
• History of Paper Money: The United States has had several different types of paper currency in circulation throughout its history.

Gold

England established gold as its standard of value in 1816. Following this event, Europe began backing bank notes with the gold standard. This meant the value of any currency was set by establishing its value in gold. The United States followed suit in 1900. Before this time, both gold and silver were used for dollars.

• Gold as Money: Gold coins date back to approximately 550 B.C.
• The History of Gold (PDF): Gold began as a feature of decorative objects and jewelry in ancient civilizations.
• Gold's History as a Currency Standard: This timeline looks at the use of gold as currency from the present day back to ancient times.

Gold-Backed U.S. Dollar

In 1913, the United States established the Federal Reserve system. This official central bank served the financial interests of the nation. Federal Reserve notes were backed by gold at this time. One of the roles of the Federal Reserve was to ensure that notes and checks would be honored and could be redeemed for gold.

• Brief History of the Gold Standard in the United States (PDF): The current U.S. monetary system is backed by the federal government, not by gold or silver.
• Currency Notes (PDF): The gold standard describes a system in which currency is connected to a specific amount of gold.
• Gold Investor: Risk Management and Capital Investment: Gold has served as currency for thousands of years throughout many civilizations.

Credit Cards

Consumers began enjoying credit from retailers during the 20th century. Some retailers, such as department stores and gas stations, began creating individual credit cards to issue to consumers. These cards were created to make spending money more convenient for people. Diners Club was the first actual credit card, which gave consumers the ability to purchase meals from several restaurants located in New York City.

• What Is a Credit Card? (PDF): This payment method has revolutionized the way people pay for goods and services.
• Secret History of the Credit Card: Explore these resources to learn everything you need to know about credit cards.
• When Were Credit Cards Invented? (PDF): Merchants had been extending credit to consumers long before credit cards made their debut.

U.S. Dollar

In 1933, the United States discontinued the gold standard to keep Americans from cashing in their currency for gold, depleting the national gold supply, amid worsening deflation. From this point forward, the federal government became the official backer of the monetary system instead of gold. However, the U.S. continued to let foreign governments trade dollars for gold until 1971. At this point, the country became concerned that foreigners would sap the national gold reserves, leading to an end to this practice.

• History of 'In God We Trust': Explore the history of this motto that appears on U.S. currency.
• History of United States Currency: United States currency began with a coinage system, instituted shortly after ratification of the Constitution.
• History of the Mint: The United States Mint dates back to 1792.

Online Shopping

With the rise of the Internet during the 1990s, online shopping arrived on the scene. Consumers embraced the ability to peruse the Internet and make purchases. Common historical data suggests that Pizza Hut may have been one of the first retailers to execute an e-commerce transaction. The company began allowing people to order pizza on its website as early as 1994.

• A Timeline of the Internet and E-Retailing: Milestones of Influence and Concurrent Events: This timeline shows information about the evolution of retailing through current e-commerce activity.
• Fraud and the Internet: Online Shopping (PDF): Although convenient, Internet shopping can be a risk for consumers due to security issues.
• Online Social Networks and e-Commerce (PDF): Online merchants want to gather information about consumers while they shop, which assists with marketing research.

Mobile Payments

Coca-Cola receives credit for offering the first mobile payment transaction in 1997. The beverage retailer created special vending machines that enabled consumers to pay for their drinks by sending text messages from mobile devices. Since this time, mobile payments have skyrocketed in popularity. Now, more people than ever before are paying on the go, and more merchants can accept payments anywhere, without being tied down to a cash register.

• Mobile Payments: What's in it for Consumers? (PDF): This document looks at the benefits of mobile payments and how they are used today.
• Consumers and Mobile Financial Services 2015 (PDF): The Federal Reserve presents detailed information about consumer spending habits that involve mobile devices.
• Payments on the Go: Making Sense of the Evolving Mobile Payments Landscape (PDF): Read about the history and future of mobile payments in this document.

116: How To Rank Any Website In Search With Brian Dean Of Backlinko

by Steve C @ The My Wife Quit Her Job Podcast

Wed May 18 22:12:11 PDT 2016

Today, I’m thrilled to have Brian Dean on the show. Brian runs the incredibly awesome site Backlinko.com where he teaches others how to get their sites ranked in search. And unlike other SEO gurus out there who make ridiculous claims, Brian totally walks the talk. He’s got an amazing array of articles (and by array I mean 30 or so) that go into incredible depth and he ranks for super competitive keyword terms on the front page of search. For example, just now, I typed in “how to generate backlinks” and guess who popped up? Now I actually have never met Brian in person. And usually I don’t interview people I don’t know personally but Brian is so awesome that I knew I had to have him on. What You’ll Learn Why Brian decided to start a blog about SEO Brian’s main strategy when ranking a site in search. Where ...

How to Add a Slide Out Contact Form in WordPress

by Editorial Staff @ WPBeginner

Wed Sep 13 04:36:22 PDT 2017

Do you want to add a slide out contact form in WordPress? If your business depends on getting new leads from your website’s contact form, then one of the best ways to grow your lead source is to make your contact form more noticeable. In… Read More »

The post How to Add a Slide Out Contact Form in WordPress appeared first on WPBeginner.

087: Changes You Can Make To Increase Your Conversion Rate By 50 Percent With Andrew Youderian

by Steve C @ The My Wife Quit Her Job Podcast

Wed Sep 30 20:32:57 PDT 2015

Today I’m happy to have Andrew Youderian back on the show and it’s been quite a while. For all of you who don’t remember Andrew, he was a guest on episode #2 where we discussed his dropshipped online store Right Channel Radios and his awesome blog EcommerceFuel.com. As with any small business owner, nothing is ever stagnant. And several months ago, Andrew underwent a gigantic website redesign that not only took a lot of guts but a significant amount of money as well. Fortunately, his efforts were worth it and today we’re going to discuss his thought processes regarding the entire project. What You’ll Learn The reason Andrew invested 5 figures into his site redesign Which platform Andrew switched from and why What other strategies Andrew considered before pulling the trigger The process of redesigning a site the right way What pain points were customers having? How Andrew tracked these pain points How Andrew reached a 50% increase ...

Revamp Your SEO Strategy with Schema Markup and Structured Data

by Ruchi Pardal @ Monitor Backlinks Blog

Wed Dec 28 03:56:29 PST 2016

Schema markup is one of the most crucial yet least used optimization techniques in SEO. As reported on Search Engine Land, around 80 percent of websites haven’t yet implemented schema markup. However, it is something that can boost your website in the search engine result pages (SERPs), if you grasp its concept and method. According ...

The post Revamp Your SEO Strategy with Schema Markup and Structured Data appeared first on Monitor Backlinks Blog.

This Week’s Must-Read Small Business Articles

by Square @ Business Resource Center | Town Square

Thu Aug 21 17:00:00 PDT 2014

Welcome to our weekly series of must-read small business articles. Every Friday, we’ll be doing just what it sounds like—sharing the articles we think will be the most interesting to Square sellers. (Also, just some fun stuff). Here’s what we’ve got this week:

Here’s how to tell if your website needs a revamp. Hint: You can’t read it on your phone.

Unless you’ve been under a rock, you know Apple’s unveiling a new iPhone next Tuesday. Gizmodo rounds up everything we think we know about the iPhone 6.

Americans spent $55.7 billion on pets last year. So maybe it’s not so surprising that there’s now a food truck for dog treats, complete with a canine selfie station. At least duck face isn’t possible.

Just like you should never ask someone if they’re pregnant, you should never assume somebody’s getting married. Words to the wise to Pinterest this week.

Soon, you’ll never get the question “paper or plastic?” again in California.

Here’s what it looks like when an entire small town is converted into a Bud Light beer ad (it’s not so cool).

Yelp dodged a bullet. (Its reputation is not so lucky).

Starbucks is getting fancy. They announced plans to open a new upscale location in Seattle, along with an express mini store in New York.

168: How To Make 8 Figures Selling Boxed Software Using Google Shopping With Daniel Parker

by Steve C @ The My Wife Quit Her Job Podcast

Thu Jun 29 07:10:55 PDT 2017

Today, I’m thrilled to have Daniel Parker on the show. Daniel is someone who I met at the Ecommerce Fuel Live conference in Savannah, Georgia and he actually taught me a few things that I was not doing with my Google Shopping ads that I promptly fixed as soon as I got home. Daniel runs MyChoiceSoftware.com which is an online store that sells boxed software online. Selling off the shelf software is an incredibly competitive niche but he does extremely well making well over 8 figures last year. Enjoy the show! What You’ll Learn How Daniel got into ecommerce and why he decided to sell boxed software The margins for selling software. How he differentiates himself from the thousands of other stores selling the exact same software How he advertises his store. His main sources of traffic How to optimize Google Shopping campaigns Other Resources And Books MyChoiceSoftware.com BusinessTechPro.com TheSafeHarborGroup.com Sponsors Klaviyo.com – Klaviyo is the ...

How To Retain Your SEO Rankings When Redesigning a Website

by Sam Cyrus @ Monitor Backlinks Blog

Thu Jan 05 03:54:13 PST 2017

This is something a website owner dreads more than almost anything else, the task of revamping a website without disrupting the delicate balance of a business’ internet presence. The risks of losing customers, losing website information, and losing the very important search results rankings are very real and can do long-term damage to the bottom ...

The post How To Retain Your SEO Rankings When Redesigning a Website appeared first on Monitor Backlinks Blog.

Local SEO for Small Businesses

by Adam Coombs @ Unamo Blog

Thu Sep 14 01:52:30 PDT 2017

Local SEO for Small Businesses The organic search results are already a tough place to fight for top rankings. Local search results? Even harder. Besides traditional SEO, there are a variety of local SEO ranking factors that small businesses and even larger franchises have to worry about when jockeying for the top positions for localized […]

Top reasons your practice needs a good website

by Matt Weber @ Weber Design | Website Design, Digital Marketing & More

Thu Jul 13 09:00:58 PDT 2017

If you’re a healthcare professional running your own practice, you may have considered a website in the past. Maybe things haven’t manifested in that area and you’ve been left disappointed or unsure of how a website can be a benefit. As the internet has matured, there are more possibilities than ever before. Modern websites are

The post Top reasons your practice needs a good website appeared first on Weber Design | Website Design, Digital Marketing & More.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Wed Sep 13 13:10:07 PDT 2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time

by Joe Pulizzi @ Content Marketing Institute

Sat Sep 09 03:00:35 PDT 2017

We discuss the possibility of Google buying Marketo and Trade Desk's fight against ad fraud. Our rants and raves feature two music content innovators; then we close with an unlikely source of content inspiration: Warsaw, Indiana. Continue reading →

The post This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time appeared first on Content Marketing Institute.

106: How To Design A High Converting Website With Chase Reeves

by Steve C @ The My Wife Quit Her Job Podcast

Tue Mar 01 21:38:30 PST 2016

Today I’m thrilled to have Chase Reeves on the show. Chase is someone who I met recently at the FinCon Expo in Charlotte and the face to face meeting was a long time coming. If you don’t know Chase, he is the creative director for Fizzle.co, Corbett Barr’s awesome online business training course which was mentioned back in episode 45. And he’s also the goofy white guy on the Fizzle podcast where he’s frickin hilarious. You should check it out. But the main reason, I decided to have Chase on today is because is he is great at design. Here’s the thing. He’s not a developer in the traditional sense, but he’s just really good at designing websites that clearly convey a site’s true purpose and value proposition. He’s designed countless websites for entrepreneurs like Corbett Barr and Pat Flynn and I’m really excited to have him on the show ...

Google Web Analytics Glossary

by Ron Foreman @ Empower You Web Solutions Inc. – WordPress Websites

Sun Apr 22 09:04:40 PDT 2007

A Admin Level – Google Analytics has two basic levels of access – View Reports Only and Account Administrator. Users with View Reports Only access can view their Profiles’ reports and view and edit their own language preferences. All Account Administrators have complete administrative control of the system. Apache – Apache is a free, open-source […]

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The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Wed Aug 16 08:30:06 PDT 2017

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

14 Answers to Tricky Questions About Providing Web Design Services

by Lauren Hooker @ Blog

Mon Aug 21 03:00:00 PDT 2017

Have you ever been designing for a client when a sticky situation pops up? Maybe they continue to ask for more revisions than you originally planned for.  Or they don’t provide enough information for the pages of their website. Or they don’t have photos that compliment your designs. How do you handle these situations? Over the past 3 years, I’ve run into numerous unique challenges while working with clients, and I often figured them out through a series of trial and error.  But to spare you the trouble of having to figure things out all on your own, I’ve rounded up 14 tricky questions from my Freelance Academy course Q+A’s and I’m sharing the answers with you in today’s post.