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A New Year’s Resolution for Business Owners – Understand SEO in 2017

by s @ Cloud Wise Academy

One of our affiliated companies, the Digital Revolution Radio Show, wrote a blog article about our upcoming search engine marketing class and what an opportunity it is to understand SEO. Take a look: A New Year’s Resolution for Business Owners – Understand SEO in 2017

The post A New Year’s Resolution for Business Owners – Understand SEO in 2017 appeared first on Cloud Wise Academy.

How to Conduct Deep Learning Optimization

by admin @ Hill Web Creations: Digital Marketing, PPC, SEM, SEO

How to Conduct Deep Learning Optimization to Meet User Intent To align with where search trends in deep learning, start by having a user-focused approach to what should be on your web pages. Artificial Intelligence and deep learning are quickly changing how industries like healthcare and financial services are successful in the online space. Deep...

The post How to Conduct Deep Learning Optimization appeared first on Hill Web Creations: Digital Marketing, PPC, SEM, SEO.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

Rethinking Passwords: Understanding Recent Security Changes

by Heather Stanley @ Geonetric

P4$$w0rd$ That Are Hard for Humans to Remember These rules make it all but impossible for users to remember their passwords. At its core, it’s a usability issue. We’re making the process of authentication very difficult for the average person because, following that same logic, it should make it more difficult for criminals. Unfortunately, what […]

Read Rethinking Passwords: Understanding Recent Security Changes at Geonetric.com.

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Local SEO Strategy for Healthcare Organizations

by Alex Boren @ Geonetric

Combine user search trends with fierce local keyword competition and it’s more important than ever to ensure patients in your area find you online. In this webinar, you’ll learn about the importance of building out your website with a focus on locations and tips for improving rankings for local search terms. Attend this webinar and […]

Read Local SEO Strategy for Healthcare Organizations at Geonetric.com.

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SEO Foundations

SEO Foundations


Lynda.com - from LinkedIn

Master the foundational concepts of search engine optimization. Learn the strategy behind great SEO, including keyword planning, content optimization, link building, and SEO for ecommerce, local search, and mobile audiences.

Key SEO Buzzwords You Need to Understand | Boostability

Key SEO Buzzwords You Need to Understand | Boostability


http://www.boostability.com

Over the years, I’ve noticed people’s expression when I tell them I write web content for an SEO company. Maybe two out of every ten people know what I am

Monthly SEO Reports: Understanding Your Customers - Go Local Interactive

Monthly SEO Reports: Understanding Your Customers - Go Local Interactive


Go Local Interactive

SEO can be confusing, especially when it comes to relevant attributions to your website traffic. Jarred Mosher, SEO Coordinator, breaks down SEO reporting.

Three Do-It-Yourself SEO Steps You Can Take On Your Website Today

by Max Faingezicht @ ThriveHive

Tackling your business website’s SEO (search engine optimization) can be an intimidating task. Getting your business on the first page of Google may seem like quite a […]

The post Three Do-It-Yourself SEO Steps You Can Take On Your Website Today appeared first on ThriveHive.

Better SEO Conversion – Tracking Leads Phone Calls & Emails

by Mr. SEO @ Mr. SEO

How to Track SEO Conversion through Phone Calls and Emails for Your Business  If you’re running a business online, SEO is just the first step to making your business successful. Effective SEO will get you to the top pages of the search results, and that leads to more traffic for your site. The ultimate goal […]

The post Better SEO Conversion – Tracking Leads Phone Calls & Emails appeared first on Mr. SEO.

Understanding SEO  - NuZoo Media

Understanding SEO - NuZoo Media


NuZoo Media

Understanding SEO helps your website get better traffic and at NuZoo part of our mission is educating you about search engine optimization.

Understanding SEO | How to Improve My Search Rankings

Understanding SEO | How to Improve My Search Rankings


NOLA Media Group

How to improve your website’s search engine (SEO) rankings to help your potential customers find your business.

Google SEO Webinar – SEO Class Webcast

by jon rognerud @ Jon Rognerud

Are you struggling with Search Engine Optimization (SEO), rankings and traffic?  Do you constantly wonder what to do next in your digital strategy – and especially on the topic of “search engines”? Do you feel that SEO takes too long, and you’re sick and tired of trying? Or … are your competitors overtaking YOUR spots […]

Top 10 SEO & SEM Insights

by Parqa @ Parqa

Nick Noble, Director of SEO and Inbound Marketing, recently participated in a panel discussion at the Business Marketing Association’s “How to Happy Hour” event. Nick was one of four search experts on the panel discussing SEO and SEM Strategies for businesses. Below, Nick shares insights on 10 of the most common SEO and SEM questions for building your business strategy: 1. In your experience, what separates SEO from SEM? SEO (search engine optimization) is a part of SEM (search engine marketing). SEO is the optimization of your website in the effort to rank well organically within search results. SEM includes SEO but also includes the paid advertising strategies that appear in search results (text ads and PLA – product listing ads). The efforts of SEO focuses on organic traffic, while SEM includes all traffic from search engines. 2. What are the key benefits of implementing SEO and SEM strategies, and how can it be used to complement an overall marketing plan? There are many benefits of implementing SEO and SEM strategies and they can not only complement, but lead an overall marketing plan. If you have a product or service that is highly searched on the internet, then search engine marketing has potential to lead your marketing efforts.  In these instances, instead of trying to create the demand for your product or services, you are targeting individuals who already know they want/need your product or service and are currently looking for it. 3. When starting fresh with SEM/PPC for a company, what process do you take to build out the account structure? Often, but not always, I start by identifying what I call the “money pages.” These are the pages that are going to send the paid traffic from our ads. They are usually product or service pages that align with the business goals.  I use a single money page for individual ad groups and typically create campaigns based on the sites structure or marketing objectives (budget also plays a big role in campaign structure). 4. What are a few ongoing optimizations that could be executed within the PPC account to ensure optimal performance? Negative keywords… Typically we are looking to reduce our CPA (cost-per-acquisition). At a consistent level of spend, two of the most effective ways to decrease your AdWords CPA are: Decrease Cost-per-Click (CPC) and Increase Conversion Rates. Read this blog post I wrote for more information on this: Two Ways to Decrease Cost Per Acquisition in AdWords. 5. Is there a difference in targeting mobile vs. desktop? How can we use that in our optimizations? Yes. Ad text, ad extensions, landing page experience, etc. vary between mobile and desktop. Also, it important to understand the user’s intentions and experience on the different devices. 6. My company is doing a complete website redesign. What are a few things we can implement to ensure our new site is optimized for search? Use 301 redirects! If your site URL structure is going to change on your new site then make sure you redirect your old URLs to your new URLs. These should be mapped out on a page to page basis.  There’s lots more I could talk about here, so if you want to know more feel free to ask! @lookingfornoble or nnoble@parqamarketing.com 7. How do you analyze performance of your SEO and SEM efforts? What do you look for? Depends the business objects and who you are talking to about it. Typically CEOs want to hear about revenue, leads, CPA, ROAS, etc. not traffic levels. It also can be a headache if you get them focused on things like individual keyword rankings or CTR. I should probably write a blog post on this. 8. Many times, a realistic test budget for a new account is almost always north of what a company wants to spend. How do you approach that conversation with clients or higher ups in the company? How do you determine a test budget, and what would the duration of that test be? Do your research and use the data you have to come up with projects. This will help you validate the test budget. Here’s an example:   9. What are some free tools available for anyone looking to rank higher in Search? Google –has multiple tools.  Google analytics, AdWords keyword and display planner, Google Search Console, Google Trends, Google Page Speed Insights, Google Structured Data Testing Tool, and Google itself.  A few others that can be very beneficial: SEObook, Moz/ Moz Bar, SEMrush, Raventools, Screaming Frog, etc. have limited versions or free trails. Answerthepublic.com, Keywordtool.io, ubersuggest.io are free keyword research tools. 10. What is your top tip for anyone entering the world of Search? Always be learning – the world of search is constantly changing and evolving, therefore, as search engine marketers, we must too. Whether it’s staying up to date on the latest trends, following industry thought leaders, or learning from a past project, it is key to never stop learning. Also, be willing to test new theories and ideas and learn from their outcomes. Oftentimes, it takes creative thinking and going outside of the box to really move the needle.    

The post Top 10 SEO & SEM Insights appeared first on Parqa.

The Complete Beginner's Guide to SEO

The Complete Beginner's Guide to SEO


Social

A beginner's guide to SEO – what SEO is, how it works and what factors affect search.

Inbound Marketing vs Cold Calling

by Tony Sorensen @ Parqa

In order to sell effectively, salespeople need someone to sell to, and while cold calling used to be one of the most effective ways to attract prospects, it’s no longer true in the digital age. Today, cold calls are no longer the hot ticket to sales. More and more sales professionals and recruiters are looking towards inbound marketing methods to find ways to improve their sales process and are finding great success. According to HubSpot, a leading inbound marketing and sales software, 54 percent more leads are created through inbound marketing versus outbound methods for a cost of 62 percent less per lead. The reality is that brands can generate more leads spend less, enjoy better returns and attract more qualified leads by using inbound marketing. This isn’t to say that cold calling is completely dead, as the best approach is a hybrid of traditional and inbound marketing methods. Both inbound and outbound marketing can complement one another to help your company and your sales team reach its full potential by connecting with the most prospects possible. In this blog, we look into the differences between inbound and marketing and cold calling (outbound marketing) and breakdown the stages of the inbound marketing buyer’s journey as it relates to the sales funnel. The Difference Between Outbound and Inbound Marketing We’re all familiar with cold calls, the classic method of pitching, promoting and pushing prospects through the sales funnel. However, with so much information at their fingertips, today’s customers are more cautious than ever and want more time, insight and information before they’re comfortable making a purchase. Consumers now have more control over their purchase decisions with the rise of the Internet. Oftentimes, a salesperson trying to talk them into buying something can be off-putting or feel too aggressive. People now turn to the web to research products, read reviews, ask questions and arrive at their own purchase decisions. With the right inbound marketing tools, tactics and methodologies, you can provide them with the information they need and help guide them through the sales funnel until they’re ready to purchase. Inbound Marketing Makes All the Difference It’s no secret anymore that inbound marketing can have a huge impact when it comes to generating leads, prospects and customers, but it’s also important to understand that there’s quite a bit more to it than aimlessly creating content. Content marketing should be well researched, based on a solid foundation of SEO-rich keyword research with high average monthly search volume and is best shared through multiple social media platforms in conjunction with being published on your company or personal website. Additionally, you should develop a content strategy that focuses on targeting different customers at various stages of the buyer’s journey. Here are the stages of the buyer’s journey, Parqa’s demand activation funnel, and the recommended content approach for each stage: Attract: This is the equivalent to the top of the sales funnel, where you’ll want to provide content that builds brand recognition and raises awareness so that your prospects learn that you have the solutions they need. In the end, the goal is to acquire their contact information so you can begin to nurture them into leads and customers. Engage: At this point, you begin creating content aimed at prospects and leads that are familiar with your brand to help them learn more about possible solutions. Keep in mind, it’s important to implement sound SEO practices both on-page and off-page in order to boost the rankings of your website within Google’s search results pages. The higher your rank, the more people will visit your company’s webpage. However, when they get there, customers should find rich content that fulfills their quest for information and leads them to a solution. Again, the goal is to get them to opt-in by providing their contact information. Nurture: At the nurture stage, consumers typically know about their options and want more information about making a purchase, whether that be by requesting a quote or a free consultation. Marketing automation, a form of email marketing, is the perfect tool for this stage. Maybe the customer came to your site and liked what they found, but in order for them to come back and convert, they must be delicately nurtured with even more relevant content and calls-to-action. This is where automated emails come in, which remind customers that you’re there and that you have a solution for them. Using software like Constant Contact, HubSpot or Emma can help make building an email marketing strategy easier. Convert: By this point, we are at the bottom of the sales funnel, where leads are looking for specifics about purchasing and are ready to convert. Content types that fit in well at this stage could be recommendations, testimonials, and case studies. At every stage calls-to-action are essential. You should always find ways to make direct appeals to your prospects such as, “Ready to learn more? Get in touch with us today!” or “Download our free guide to learn more about how we can help your business.” Content should be customized to fit the consumer’s needs in order to get them to convert into customers. Building and Distinguishing Your Brand with Strong Content and Thought Leadership Most likely, there are dozens of brands, if not hundreds of brands out there selling the same or service that yours does. With a well researched inbound marketing and SEO strategy, you can help distinguish your brand through thought leadership and amplify its presence through carefully altering the technical structure of your website. Together, SEO, content marketing, inbound marketing and thought leadership can transform your brand. At Parqa, we’ve helped countless companies go from less than a hundred website visitors a month to thousands of website visitors per month, thousands of social media followers, and hundreds of qualified leads. It’s essential that your company create a unique brand identity that expresses its values. That way, when your future clients turn to the web to seek out information and solutions, they’ll find credibility

The post Inbound Marketing vs Cold Calling appeared first on Parqa.

Search Engine Marketing in 2017

by Liviu Dumea @ TherapySites

Search Engine Marketing in 2017 Trying to advertise your business using search engine marketing can feel like a stab in the dark. You might be uncertain about the most effective search engine optimization (SEO) strategies, especially when the search algorithms that create search results change so frequently. In 2017, with search engine results more competitive than ever, it’s essential for your business to stand out. Read on to learn more about how you can promote your business via search engines in the next year. Focus on quality content Search engine algorithms are becoming more intelligent every year. 2016 saw Google release RankBrain, an artificial intelligence system that aims to give users more relevant search results. By focusing on creating high-quality, informative content that solves real problems your clients experience, you’ll have the best chance of ranking well. Quality content also establishes you as an industry expert, making clients more likely to choose you. Target the right keywords Keywords have a huge role to play when it comes to SEM and SEO, particularly now that search engines are so focused on providing relevant results. When picking keywords to target, you should consider both volume and competition. High volume keywords are searched for regularly, so give you a better chance of reaching larger numbers of potential clients, but they can also be the most competitive. By incorporating niche keywords into your strategy, you’ll increase your chances of attracting clients who are interested in your service. Use keywords about specific services or issues you treat, rather than just keywords designating your broader field. Specific terms are less competitive and more targeted. Make your marketing mobile-friendly With a huge amount of web traffic now coming from mobile users, it’s absolutely essential that all of your marketing efforts are optimized for mobile. Responsive design is absolutely key to this. Sites which aren’t friendly to mobile devices may see a hit in their SEO rankings from lost traffic, and from Google’s mobile-first ranking policies. Stay ahead of the curve and optimize your search engine marketing strategy by choosing the right keywords, creating high-quality content, and making […]

What Is SEO & How SEO Works | seoWorks™ New York, San Francisco

What Is SEO & How SEO Works | seoWorks™ New York, San Francisco


seoWorks

Learn what SEO is & how SEO really works. Discover how seoWorks™, one of the leading Search Engine Optimization companies, delivers results.

Choosing The Right WordPress Template For SEO to Obtain High Rankings

by Mr. SEO @ Mr. SEO

One of the many benefits of WordPress is that you have a plethora of templates to choose from. With these templates, you can set up your website much more easily, and incorporate the features and look you wish. But there’s a catch. Sometimes it’s hard to pick just one template, especially when you’re also taking […]

The post Choosing The Right WordPress Template For SEO to Obtain High Rankings appeared first on Mr. SEO.

Google News Feed Propagates From User Search History

by admin @ Hill Web Creations: Digital Marketing, PPC, SEM, SEO

Google Improves Personalized Mobile Search by Updating its News Feed Underneath the mobile search bar, a stream of news cards specific to personal interests will be displayed. Personalized Google news is taking a new step forward and rolling out its redesigned news feed, which is initially prepared for Android and iOS. It allows mobile users...

The post Google News Feed Propagates From User Search History appeared first on Hill Web Creations: Digital Marketing, PPC, SEM, SEO.

The Role of Creative in the Future of Digital Marketing

by Chris Peterson @ Parqa

One of our key tasks as marketers is to be creative and find ways to generate interest and demand in our products and services. Creativity has been essential to marketing success long before the internet or digital marketing came about. Creative has always been a key factor in standing out in marketing both online and traditionally, but as online-targeting becomes increasingly sophisticated, consumers now expect the online world to be cutting-edge. Relying on a fixed formula is risky and, as technology becomes more advanced, your approach to digital marketing will need to be smarter, more creative and better informed if you want to have a chance of standing out. Many digital marketers have abandoned innovation in favor of “playing it safe” but, for those who hope to build highly effective digital marketing plans in the future, creativity will play a leading role in their development and execution. Here’s why creativity has always been important, and how it will become increasingly critical as a tool for achieving success in digital marketing in the future. Why Creative Is So Important Today’s users move fluidly between devices and channels and expect a seamless, engaging and fun experience. At any given moment, every user is rapidly taking in several pieces of information that they have to assess when deciding whether or not to award their attention to anything. Creativity already plays a vital role in breaking through, making an impact, resonating and inspiring the customer to give you their attention. However, it will play an even bigger role in the future when it comes to generating real engagement that leads to conversion. The fact is that we oftentimes get caught up in the work and analysis we do to ensure the right product is promoted to the right segment, but sometimes we forget that there’s a person at the other end of our promotion.  Microsoft recently did a study that measures the “dwell” of different digital marketing campaigns. According to a Regroup article, “dwell” refers to the amount of time people spend with a given piece of creative for a product or service and, “the higher the ‘dwell’, the higher the engagement and the more likelihood of purchase.”  The fact is that more creative, engaging online ads lead to higher “dwell” and, thus, more successful brand campaigns in terms of searches, traffic to the brand site and engagement at the brand site. Targeting Consumers Creatively As consumers encounter increasingly better-targeted messaging at higher volumes, it will become critical to strike a balance between technology-driven targeting and creativity to stand out. Marketing Land columnist Peter Minnium wrote in a recent article that marketers tend to “get so caught up in the potential of technology and data to optimize the delivery of an ad to the right person at the right time in the most efficient manner possible, that they often lose sight of a fundamental truth: the ad creative has to be good, or it’s all for naught.” His observation is spot-on. Creativity will be critical when it comes to both how we target future audiences and what we display to them. According to ComScore, data show that half of a campaign’s impact on sales is due to the creative strength. By activating customer data and leveraging deep data insight like psychographic information, you can cut through the noise to provide real value to customers in the form of a highly personalized ad that is both relevant and useful. Creating a More Compelling User Experience Marketers are accustomed to targeting consumers by demographics, dividing them up using broad variable such as age, gender, geographical location or ethnicity. Although these metrics are important and deliver results, marketers can’t afford to rely on demographic data alone in the future, as they will miss a huge opportunity to increase audience engagement and risk delivering generic messages that appear irrelevant. As targeting becomes more sophisticated, consumers expect the messages they receive to be increasingly tailored and personalized. From the marketer’s perspective, achieving success requires getting creative with targeting and understand the customer’s personality, motives and action-drivers at a deeper level. Targeting can go well beyond where your audience lives and what they do to become even more granular and specific. With social media, people share their common values and interests to create digital communities of interests that advertisers can leverage to creatively build advanced, personalized targeting the drives action. Inform Your Marketing Strategy with Data-Driven Creative With insights provided through analytics and data management platforms, you have the ability to more effectively reach different audiences by segmenting them into groups and tailoring custom creatives to increase the impact for each specific group, according to the Make Thunder blog. Here are a few types of data that you can use to creatively segment your audiences and customize each ad’s messaging, according to Make Thunder: Behavioral Data: Targeting based on a user’s previous web browsing behavior across the web. Placing a cookie on a user’s web browser allows you to collect various behaviors such as websites visit, pages viewed, clicks, downloads and videos watched. You can then group behaviors together into segments and target them with tailored messages. Contextual Data: This related to the content viewed by the user. On-page content and keywords displayed on a page are captured. You can “use contextual data to target a consumer’s present web behavior and align ad messaging with the content they’re viewing.” Psychographic Data: Psychographics provide insight on the “why”– what’s driving the purchase decisions of your customers. This includes personalities, beliefs, values, interests and lifestyles. Psychographics get into the “psychological aspects of consumer behavior, while helping to paint a more detailed picture of who your target audiences are and what motivates them.” Geographic Data: Geographic data simply provides information on “where” your customers are. When you need to target specific regions, or tailor promotions for a local market, geographic data is key. By combining numerous types of data, you can build unique audience segments based on data driven creative tactics such as

The post The Role of Creative in the Future of Digital Marketing appeared first on Parqa.

How to learn about your customers, for cheap

by Peter Keller @ Practical Ecommerce

One of the most important ways to help your business is to know the demographics and interests of your customers. If you don’t understand your customers, it’s difficult to write ...

How to Improve Your Mobile Search Results

by admin @ Hill Web Creations: Digital Marketing, PPC, SEM, SEO

How to Improve Your Mobile Search Results The mobile web is favored by users and of strategic importance to Google’s AMP initiative and our explosive world of Native Apps. More individuals are leaning first on their mobile devices to conduct search queries. This creates a huge need to improve your mobile search rankings for the...

The post How to Improve Your Mobile Search Results appeared first on Hill Web Creations: Digital Marketing, PPC, SEM, SEO.

How to Understand if Your SEO Rank Brings You Call Conversions

How to Understand if Your SEO Rank Brings You Call Conversions


99signals

Julia Holovko, CMO at Ringostat and Eleonora Zolotaryova, Content Marketer at Serpstat will describe the smart ways to approach your SEO campaign and share some hacks on how to use SEO and call tracking tools for driving conversions to your website.

Weird SEO Keyword Research Tools That Actually Work

Weird SEO Keyword Research Tools That Actually Work

by jon rognerud @ The Jon Rognerud Social Media And Search Engine Podcast

In this episode of the Jon Rognerud Social Media and Search Engine Podcast, we’ll cover uncommon ways to reveal keywords and phrases for your market and business. SEO Keyword research is still very much central to success with SEO (Search Engine Optimization) and getting targeted traffic for your website. While Google Search is continually changing and […]

Ferzy Review: A Solid Keyword Research Tool for Any Niche

by 99signals Editorial @ 99signals

Keyword research is one of the most important aspects of SEO. So it goes without saying that you need a reliable tool by your side to make this task easier, faster, and more effective.

The post Ferzy Review: A Solid Keyword Research Tool for Any Niche appeared first on 99signals.

The Beginner’s Guide to Dropshipping SEO

by Adam Riemer @ Oberlo

As a dropshipping store owner, one thing you need to know before building your website is how to use search engine optimization (SEO) for your business. Dropshipping sites have a unique set of SEO obstacles to overcome as opposed to stores who stock their own inventory, so it’s important that […]

The post The Beginner’s Guide to Dropshipping SEO appeared first on Oberlo.

Updates About Google’s Mobile-First Index

by Heather Stanley @ Geonetric

Must-Know Intel About the Mobile-First Index To help you better understand the current state of affairs about this new index so you can prepare your website for what’s to come, we’ve outlined the top several things that are important for you to know: There Will Only Be One Index There will be one—and only one—index. […]

Read Updates About Google’s Mobile-First Index at Geonetric.com.

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SEO: What to Base Content Decisions On

by Jill Kocher @ Practical Ecommerce

Content is the first thing that comes to mind with search engine optimization. There is a process, however, to creating and optimizing strong content. The process involves four separate tasks: data ...

Ultimate WordPress SEO Guide for Beginners (Step by Step)

Ultimate WordPress SEO Guide for Beginners (Step by Step)


WPBeginner

Want to improve your WordPress SEO? Here are all the WordPress SEO best practices, tips, and the best WordPress SEO plugins that you need to know about.

Why Blogging Is Important For SEO

by Madeline Scott @ HILBORN DIGITAL – Marketing & Development Agency

  To have effective SEO there are a series of interwoven elements. While technical SEO, social media management, and link building are all important people often underestimate blogging. Blogging was a huge in the early 2010’s but it has since lost some of its popularity. That’s all starting to change. Blogging can have a huge […]

The post Why Blogging Is Important For SEO appeared first on HILBORN DIGITAL - Marketing & Development Agency.

5 Lies You Tell Yourself About Your Analytics (And How to Fix It)

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Consulting data is good. But being a slave to data is not. There is such a thing as being too data-obsessed. Confirmation bias pops up. And you miss the good, albeit, intangible stuff that comes along with your efforts. The solution is to uncover those biases and misunderstandings that lead you astray. It’s not easy. […]

10 Basic SEO Tips To Get You Started

10 Basic SEO Tips To Get You Started


Business Insider

Simple ways to improve your Web site's search rankings and get more traffic.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

Auditing Tracking Pixels Reveals What Customers Want

by admin @ Hill Web Creations: Digital Marketing, PPC, SEM, SEO

How to Audit Your Website When Tracking Pixels Go Awry Auditing website tracking pixels begins with running a Tag Inspector scan to ensure correct website tag implementation. Being passionate about helping a business increase their online revenue, we love great conversations about how each aspect of your website impacts search. That includes how your pixel...

The post Auditing Tracking Pixels Reveals What Customers Want appeared first on Hill Web Creations: Digital Marketing, PPC, SEM, SEO.

What is SEO? SEO is the Ability Understand Search Intent

What is SEO? SEO is the Ability Understand Search Intent


Hill Web Creations: Digital Marketing, PPC, SEM, SEO

What is SEO? What is search engine optimization? SEO is NOT about techniques and savvy hacks. It is about creating websites with high functionality.

How To Find Bad Toxic Links In Google (SEO)

by jon rognerud @ Jon Rognerud

Toxic back links in Google: How to find dangerous links that can destroy your SEO efforts (E.g. Penalties, traffic drops, rankings suddenly falling to page 2 and beyond) My major aim here today is to answer various questions that come up (frequently) regarding Google and toxic back links. Link risk management has become the new […]

How Ads Can Hurt Your SEO Ranking

by Madeline Scott @ HILBORN DIGITAL – Marketing & Development Agency

On-site ads are nothing new. In fact, they’re how a lot of companies maintain revenue. In many instances though, these ads ranged from annoyance to a hindrance for users. Not only were they intrusive, they often slowed down the site.   It’s not surprising then that Google has been taking steps to combat these issues. […]

The post How Ads Can Hurt Your SEO Ranking appeared first on HILBORN DIGITAL - Marketing & Development Agency.

Solving E-Commerce Website SEO Technical Issues

by admin @ Hill Web Creations: Digital Marketing, PPC, SEM, SEO

Solving SEO ECommerce Site Technical Issues with an Audit We have found that The SEO of most E-commerce sites is poor at best and has a tremendous amount to gain from a retailer SEO technical site audit. But that can be good for your business. You can take a lead with the right digital marketing...

The post Solving E-Commerce Website SEO Technical Issues appeared first on Hill Web Creations: Digital Marketing, PPC, SEM, SEO.

3 Ways to Generate Local Leads for Free

by Khaled Soliman @ New York SEO Web Design NYC

Want to know how to get leads for your business for free and increase sales in 3 easy steps? The best way to generate leads for your business for free is to get found in Google’s local search results. It’s free, easy and it works! Local SEO has become a necessity for local businesses who […]

SEO for Beginners: How to Optimize Your Content for Search

SEO for Beginners: How to Optimize Your Content for Search


AddThis Academy

Get our SEO tips for beginners and learn how to increase traffic to your website by optimizing your content for search.

Why Do Companies Underfund SEO?

by Jill Kocher @ Practical Ecommerce

Search engine optimization is often underfunded and misunderstood. When resourced appropriately, however, it can produce a cycle of positive performance that keeps building. The most common reason that organizations tend to ...

The SEO Basics That All Website Designers Should Understand

The SEO Basics That All Website Designers Should Understand


ThoughtCo

SEO, or search engine optimization is about helping people find what they are looking for. SEO should be a basic part of every web designers skill set.

On-Page vs Off-Page SEO

by ThriveHive @ ThriveHive

Advancements in search engine capabilities, as well as their widespread use among consumers, have shifted marketing priorities of businesses big and small today. It’s no longer […]

The post On-Page vs Off-Page SEO appeared first on ThriveHive.

What Is Search Engine Optimization And Why Is It Important

What Is Search Engine Optimization And Why Is It Important


reliablesoft.net

Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. What is SEO? Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)


Hobo

Updated: SEO for Beginners 2016. A guide to search engine optimisation for Google in the UK and aimed at beginners.

Integrate Google Search Console With Unamo SEO

by Adam Coombs @ Unamo Blog

Now you can integrate your Google Search Console properties with your Unamo SEO Campaign with GSC data storage for up to 2 years! ​​ You’ll have all of your relevant SEO data on one platform to expedite your analytics and decision making processes. ​ The integration will pull all of your data from GSC into […]

The Mindset of SEO Continued

by insiteadvice @ Insite Advice

When you’ve spent a great deal of time on a site or managing a site, it’s really easy to be blind to the little things. Competitive research is where you have the opportunity to tighten things UP. There is invaluable information to be gained by researching sites in terms of physicality, i.e. the source, layout,... Read More

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SEO Tools for Startups: 5 Best SEO Tools All Startups Should Be Using

by 99signals Editorial @ 99signals

Investing in an SEO tool is a crucial step for an early-stage startup. Here are the 5 best SEO tools that are totally worth investing in.

The post SEO Tools for Startups: 5 Best SEO Tools All Startups Should Be Using appeared first on 99signals.

How to Gain a Data Science Architecture to Rocket your Website

by admin @ Hill Web Creations: Digital Marketing, PPC, SEM, SEO

How to Structure Your Site Architecture like a Data Scientist Guru Every business needs an easy way to truly understand their web data and mobile site visitors, but does that mean you have to hire a data scientist to ask the right questions from your data? Data Science architecture is bringing ideas together that transforms...

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#TBT: The History of SEO

by Madeline Scott @ HILBORN DIGITAL – Marketing & Development Agency

Tracing the history of anything is difficult. The exact origin is usually heavily debated. Do you count the first attempt or the first success? What happens when it gets multiple name changes? These are the types of questions that make the origin stories of things so hard. SEO, search engine optimization, is no different. Technology […]

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No B.S. SEO Tutorial: 10 Shortcuts to Understand What the Hell is Going On

by Brad Smith @ ✅ SaaS + ✌ B2B Content Creation ✍ Experts | Codeless

It never fails. You can even set your watch to it. Every 12 months, some two-bit, hack journalist pens the brilliant headline: SEO IS DEAD!. What follows, is usually some nonsensical drivel inspired written by someone who’s: Never actually worked in search before (which means, no one has actually paid them money in exchange for […]

The post No B.S. SEO Tutorial: 10 Shortcuts to Understand What the Hell is Going On appeared first on ✅ SaaS + ✌ B2B Content Creation ✍ Experts | Codeless.

Understanding Code Deployments, for Ecommerce

by Eric Davis @ Practical Ecommerce

“Code complete” is a common saying among software developers when they have finished a development project. But code complete doesn’t mean everything is done. Once developers have written code for a ...

Healthcare SEO: Search Strategy for Hosptials, Health Systems & Clinics

Healthcare SEO: Search Strategy for Hosptials, Health Systems & Clinics


Geonetric

Geonetric provides strategic guidance on search engine optimization (SEO) and search engine marketing (SEM) to healthcare organizations across the country.

Ahrefs Review: More Than Just an SEO Backlink Analysis Tool

by 99signals Editorial @ 99signals

When it comes to backlink analysis, the tool you can always count on is Ahrefs. Headquartered in Singapore with its roots in Ukraine, Ahrefs believes in the lean startup model with a manifesto: "First do it, then do it right, then do it better."

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Learning SEO - The Ultimate Resource

Learning SEO - The Ultimate Resource


AWR

Some of the best free and paid resources to learn SEO. A list of resources that will guide you through the basics of SEO. Start your online education!

How to Markup Reviews, AggregateRatings, & Critic Reviews

by admin @ Hill Web Creations: Digital Marketing, PPC, SEM, SEO

Valid Review Structured Data Markup, AggregateRatings, and Critic Reviews Review structured data markup may well be the most powerful type of schema, according to the results we monitor. However, use this form of markup with prudence; it demands a high level of accuracy. “Review Metadata” or schema helps search engines understand webpage data in a...

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7 Best SEO Website Design Tips

by Khaled Soliman @ New York SEO Web Design NYC

Search engine optimization continues to change at a frenetic rate. However, there are a few SEO website design best practices that will stand the test of time and continue to remain at the top of the list. These seven SEO web design strategies will always remain important to both the user and the search engines, […]

Understanding SEO Basics: 5 Minute Fixes | 8Days - Jimdo Blog

Understanding SEO Basics: 5 Minute Fixes | 8Days - Jimdo Blog


8DAYS - The Jimdo blog for entrepreneurs

In just a few minutes, you can make easy changes to your on-page SEO that will improve your website's visibility on search engines. Here's how.

No B.S. SEO Tutorial: 10 Shortcuts to Understand What's Going On

No B.S. SEO Tutorial: 10 Shortcuts to Understand What's Going On


✅ SaaS + ✌ B2B Content Creation ✍ Experts | Codeless

Search-driven marketing isn’t dead. In fact, it’s thriving. Here's a no B.S. SEO tutorial, along with 10 shortcuts to understand what the hell is going on.

Understanding SEO Terms - HILBORN DIGITAL | Digital Marketing Agency

Understanding SEO Terms - HILBORN DIGITAL | Digital Marketing Agency


HILBORN DIGITAL - Marketing & Development Agency

The world of search engine optimization and digital marketing is full of terms and acronyms that are so closely related and sound so similar to one another.

Fact Check Schema Helps to Build Online Credibility

by admin @ Hill Web Creations: Digital Marketing, PPC, SEM, SEO

How to Implement Fact Check Schema Correctly to Build Online Credibility Schema 3.2 brought us the option to add new structured data in the form of fact-check reviews. When an individual either uses voice search or types a request for information on the Internet, search engines providing matches for the requested details, need options that...

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Tips For Determining if Google Sees a Page as Low Quality

by Madeline Scott @ HILBORN DIGITAL – Marketing & Development Agency

  Figuring out Google’s algorithm is a constant task for SEO companies. One big thing that we try to figure out is what factors Google looks at to determine if a page is high-quality or low-quality. It’s a long list of factors from spelling errors to page loading speed. What we do know is that […]

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SEO: The Beginner's Guide to Search Engine Optimization from Moz

SEO: The Beginner's Guide to Search Engine Optimization from Moz


Moz

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.

The Beginner's Guide to SEO for Dropshipping Businesses - Oberlo.

The Beginner's Guide to SEO for Dropshipping Businesses - Oberlo.


Oberlo

In this article you'll learn about dropshipping SEO. You'll learn how to SEO your ecommerce store by understanding the basic SEO beginner guidelines.

Search Engine Optimization - Chicago SEO Services | Brainchild Studios

Search Engine Optimization - Chicago SEO Services | Brainchild Studios


Chicago Web Design & Digital Marketing Agency | Brainchild Studios

Do you need search engine optimization services for your website? We can help! Brainchild Studios offers affordable SEO services for small businesses!

Atlanta SEO Services | Search Engine Optimization | WebTech Marketing

Atlanta SEO Services | Search Engine Optimization | WebTech Marketing


WebTech Marketing

WebTech Marketing is an Atlanta based SEO company offering complete internet marketing solutions. Search Engine Optimization at its finest! Call today.

Understand SEO in 2017: Search Engine Marketing | Cloud Wise Academy

Understand SEO in 2017: Search Engine Marketing | Cloud Wise Academy


Cloud Wise Academy

Our course on January 17, 2017, will teach you everything you need to know to understand SEO and manage it effectively. Don't be left behind the curve!

Video SEO: Factors for Ranking in the Top 10 on Google

by Adam Coombs @ Unamo Blog

What does it take to rank your video in the top 10 results on Google? And on YouTube? Well, these are two very different enterprises entirely. A recent study found that 64% of all YouTube videos appearing in Google search results had a different rank hierarchy when searched on YouTube. In other words, videos ranking […]

Search Engine Optimization (SEO) Audit

Search Engine Optimization (SEO) Audit


Blast Analytics & Marketing

A Search Engine Optimization (SEO) Audit evaluates your site's search engine friendliness and visibility to help prioritize your SEO efforts.

Link Building for SEO: 8 Best Link Building Tools to Improve Rankings

by 99signals Editorial @ 99signals

Despite the changing landscape of SEO, generating high-quality backlinks for your website has never been more important. Here are the 8 best link building tools you should use to build high-quality, authoritative backlinks.

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WordPress SEO Tutorial • The Definitive Guide • Yoast

WordPress SEO Tutorial • The Definitive Guide • Yoast


Yoast

This is the ONLY tutorial you'll need to hugely increase your search engine traffic by improving your WordPress SEO. Plugin, theme & site structure tips!

What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization?


Search Engine Land

Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more.

Six Helpful Tidbits for Understanding SEO | ThriveHive

Six Helpful Tidbits for Understanding SEO | ThriveHive


ThriveHive

Six helpful tidbits to simplify complex search engines increase your understanding of SEO, a must-have tool for small business marketing.

6 Big Myths About SEO

6 Big Myths About SEO


Inc.com

Your understanding of the way Google works is probably three or four years out of date--and that's an eternity in Web time.

9 things most people don’t understand about SEO

9 things most people don’t understand about SEO


Search Engine Land

New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline.

Franchise SEO: How to Apply Local SEO to Multiple Locations

by Avinash Nair @ Unamo Blog

From creating different landing pages to finding niche, relevant keywords, a lot of franchisors (and their SEO vendors) are neck deep in their search for the Holy Grail of franchise SEO. And that’s only the beginning. As a franchisor, you’re aware by now of the many pitfalls of attempting to unify information without duplicating it. […]

Understand Google Review Snippets to Optimize Your SEO

Understand Google Review Snippets to Optimize Your SEO


SEMrush Blog

Everyone loves a good review and with Google review your SEO loves them too! Taking advantage of Google review to benefit your SEO optimization is a great way for you to get a leg up on your competition.

Fix Product Markup to Avoid Google Manual Actions

by admin @ Hill Web Creations: Digital Marketing, PPC, SEM, SEO

How to Test & Fix Product Markup to Avoid Google Manual Actions Web search today is focused on information extraction, personalized searches, and customized knowledge data mining techniques that rely on schema markup implementation for better visibility in search engine results pages (SERPs). The percentage of business sites getting on board with this form of...

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Local SEO Checklist: Boost Your Local Business SEO for 2017

by Sandeep Mallya @ 99signals

The importance of optimizing your business for local search has grown significantly in the last two years. More and more people are using their mobile devices to search for local businesses online. By optimizing your website for Local SEO, you can help your business stand out in search engine result pages (SERPs) and help attract new customers to your business.

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8 Simple SEO Tips For Better Rankings On Baidu

by Madeline Scott @ HILBORN DIGITAL – Marketing & Development Agency

When people talk about SEO, western countries like Canada and the US usually dominate the conversation. Most people neglect a huge market- China. But Chinese SEO, particularly Baidu SEO, requires skills and knowledge that foreign companies don’t always have. Here are 8 great tips to help you get better rankings on Baidu. 1. Get a […]

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SEO Made Simple: A Step-by-Step Guide

SEO Made Simple: A Step-by-Step Guide


Neil Patel

Guess how many blog posts are published each day. Any ideas? Over 2 million. That means 46 people have pressed publish by the time you read these 4 sentences. This makes it kinda tough to stand out. But you have to, if you want to make your blog a successful one, that is. While I …

Multiregional Tracking in Unamo SEO

by Adam Coombs @ Unamo Blog

With Multiregional Keyword Tracking you’ll be able to track keywords in multiple regions in your Unamo SEO campaign. ​ Multiregional tracking only applies to Google; however, with a variety of local search engines in various countries, you can check the success of your keywords in one region against their success in another. By doing this, […]

What to Know About Real Time Google Penguin 4.0

by Chris Peterson @ Parqa

Last week, Google confirmed the Penguin 4.0 roll-out, leading digital marketers and webmasters around the world to wonder how Real Time Google Penguin will work and whether or not they need to change their SEO approach. With this update, Google is going to make Google Penguin part of their Core Algorithm, according to an official Google statement. This means that webmasters no longer have to wait years for a Penguin update to salvage the rankings of a website. Now, Penguin will recognize changes you make to your website in real time, making it easier and faster to overcome penalizations. Penguin is a specific algorithm signal, first launched in 2012, that is one of 200 unique clues and signals relied on by Google to indicate what you could be searching for. This includes everything from keywords and content freshness to region and PageRank. Penguin is Now in Real Time The biggest impact of Penguin 4.0 is that Penguin is now in real time. Prior to 4.0, sites affected by Penguin were periodically refreshed all at once – a process that could take years. While many of Google’s algorithms were able to quickly recognize when a webmaster significantly improved a site, Penguin needed to be refreshed in a more manual sense. Now, Penguin’s data is refreshed in real time. What does this mean for you? Changes will be visible much faster and will likely take effect very quickly after Google recrawls and reindexes your page. Google’s statement says that Penguin is now also more granular, devaluing spam by “adjusting ranking based on spam signals, rather than affecting ranking of the whole site.” Google’s Penguin filter used to work by identifying and penalizing websites that it deemed spammy, specifically sites that engaged in black-hat SEO through buying links designed to boost search engine result rankings. Websites that triggered the Penguin filter were penalized and saw their rankings drop dramatically–sometimes disappearing from the SERPs completely. The solution was to find and clean up all the bad backlinks, but even after all that work, recovery only was only possible after the next Penguin refresh occurred, which could take years. No one knew exactly when Google would launch a new Penguin update. However, with Penguin 4.0, we should see recoveries happening faster. A Chance To Recover Those who have spent time cleaning up bad backlinks since the last Penguin update are both relieved that their websites finally have a chance to recover from penalization and hopeful that they will see improvements in their traffic sooner rather than later. Some have reportedly already started seeing recoveries. After all, Penguin 4.0 is supposed to update in “real time,” right? As the leader of an agency, I’ve had to deal with the impact of penalizations brought on by the first Penguin update first-hand. One April 24th, 2012, the day the first Penguin update was rolled out, one of our clients saw their organic traffic virtually cut in half instantly. Why did this happen? Because they juiced up their site with junky backlinks. Since the our partnership with this client began last year, our SEO specialists have been working to clean up the site and sift through the backlinks. After disavowing hundreds of bad links, all we could do was wait until the next Penguin update to see if our work actually paid off. Looking at the analytics dashboard, we still haven’t seen a significant jump in traffic yet. A day after Google’s announcement, it was revealed that sites with spammy links will no longer be demoted. Instead, spammy links will be devalued so as not to affect the overall site rating. Essentially, Google will ignore these links , which means that we actually don’t need the disavow file for Penguin 4.0. However, Google says that disavow may still be used to help it identify spammy links faster. Penguin 4.0 will essentially disavow links on it’s own. Google will now devalue spammy links automatically and believes webmasters will be happier because of this. If a site happens to have spammy links pointed to it, it will no longer be penalized as a whole by Penguin, as would have occurred in the past. However, the site could still potentially go down in rankings if the links helped the site to gain higher rankings to begin with. Keep in mind that it may take time for the Google’s algorithms to devalue spammy links pointing to your site. The bad news: digital teams working under the assumptions of the previous Penguin update spent hours disavowing hundreds of links. The good news: Penguin 4.0 will eventually make that easier. If your website is currently penalized by Google Penguin, it may still be worth taking the time to clean up your backlinks, especially if they helped you achieve higher rankings in the first place. Google will now take your work into consideration quicker and you won’t have to wait for a Penguin refresh. A More Granular Filter Along with refreshing in real time, Google Penguin 4.0’s filter will penalize websites with unnatural links more granularly than before. As I mentioned above, Google Penguin used to penalize whole websites when detecting spammy links, but now, Penguin devalues spam by “adjusting ranking based on spam signals.” This means that instead of the entire website being penalized, spam will be filtered out of the equation. Ideally, this should reduce the amount of work webmasters need to do to overcome the penalties brought on by the first Penguin update. For example, Google can now penalize/devalue a domain, a sub-directory, a group of keywords or a single page. Even if only certain pages were connected to bad links, the old Google penguin demoted website rankings dramatically. While the latest Penguin update brings a lot of change, Google admits that the roll out will never actually be complete. Google crawls the web on an ongoing basis and changes its algorithms continuously. If you’re concerned about when you will start to see changes in your search engine result rankings, it may take a few weeks for Google to recrawl and reindex your

The post What to Know About Real Time Google Penguin 4.0 appeared first on Parqa.

30 Questions You Should Absolutely Ask Before Hiring an SEO Agency

by Madeline Scott @ HILBORN DIGITAL – Marketing & Development Agency

  Search Engine Optimization (SEO), is gaining more importance as competition for visibility in search engines increase. So why are companies so hesitant to embrace it? In a way, it’s the SEO industries own fault. In the past, it operated in not so great space, engaging in practices that were a little less than honest. […]

The post 30 Questions You Should Absolutely Ask Before Hiring an SEO Agency appeared first on HILBORN DIGITAL - Marketing & Development Agency.

Mastering PPC: Understanding PPC and SEO | Seer Interactive

Mastering PPC: Understanding PPC and SEO | Seer Interactive


Seer Interactive

As a digital marketing agency specializing in search, it shouldn’t surprise you to hear that we’re regularly asked what the difference is between PPC and SEO. So let’s run through each! Pay-Per-Click (PPC): PPC advertising, also known as “Paid Search” or “Search Engine Marketing (SEM)”, is the process of paying for advertising on sites and search … Continued

Indexing your Website Faster

by admin @ Hill Web Creations: Digital Marketing, PPC, SEM, SEO

Indexing your Website Faster with the Google Index Coverage Fixing Report With Google improving our ability to use live testing for Technical SEO fixes, and its shortened wait time for re-crawling web pages submitted to be re-indexed, you can respond to user preferences faster. All four leading search engines, Google, Bing, Yahoo and Yandex, are...

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5 Best On-Page SEO Strategies in 2015

by Khaled Soliman @ New York SEO Web Design NYC

On-page SEO has always been part of our overall SEO strategy, however, what most people do not understand is that having a well-optimized website is not enough to get you targeted keyword rankings. Here’s the hard truth: If it were that easy, then Google would have a hard time deciding whom to place on the […]

Annoyed of Facebook Advertising? Here’s How Facebook Ad Targeting Works

by Karen Feder @ Parqa

Source: Full Tilt Marketing Facebook: Some people love it, some people hate it. It allows you to stay in contact with people from all different phases of your life, while also being one of the fastest news outlets we’ve ever encountered. Thanks to Facebook ad targeting, being a business and needing to make money, your Newsfeed is also full of ads. More often than not, we hear, “These ads are so annoying.” “They aren’t relevant to me.” “How does Facebook even think I’d be interested in something like this?” What I’m here to tell you is that YOU do have power to change what types of ads you see. A Brief History of Targeted Online Advertising Before we dive into how Facebook’s ad targeting works, let’s start with a brief history of targeted online advertising. Since the 1990’s, targeted advertising has been part of the internet experience. Many of us remember when surfing the web used to mean navigating through a torrent of unwelcome pop-up ads; when digital advertising meant flashing banners and random irrelevant sidebar ads. 1995 Display ads started becoming increasingly targeted, as advertisers became more interested in targeting specific consumer demographics. In 1997, we witnessed the explosion of pop-up advertisements, which many consider the most hated advertising technique of all time. In fact, the original developers have apologized for creating the underlying code that made them possible. 2000 Advertisers turned to paid search and pay-per-click, which are still widely used today. It wasn’t until around 2006 that digital ads became hyper-targeted in the way they are today. Social media platforms saw their user bases grow rapidly, giving marketers a new way to reach younger internet users who mostly ignored banner ads. 2006 – Present Advertisers have continued targeting consumers with relevant social ads, rather than bombard them with large volumes of ad content. It is now the standard practice of online advertisers, particularly when it comes to Facebook and other social networks like Twitter, YouTube and Google+. The goal is to deliver an ad experience that feels personalized but not aggressive. How Facebook’s Ad Targeting Works It’s important to understand how Facebook’s ad targeting works. Facebook allows advertisers to target based on device, location, demographics, interests, behaviors, as well as different advanced targeting methods. At the click of a button, anyone can create Facebook ads to encourage users to ‘like’ posts, install apps, visit other websites or click on a call-to-action. When you create a profile on Facebook, you’re required to enter information about your age, religion, education, political views and favorite movies, music and books. Building your profile helps your friends get to know you better, but what you might not be aware of is that Facebook uses that same data to deliver a personalized ad experience. Here are some of the key metrics advertisers use to target you on Facebook and other social media: Location – comes from the location stated on your timeline and verified by your IP address Demographics – based on age, gender, relationship status, education, and job shared directly in Facebook profile Interests – identified by keywords linked to pages you like, apps you use, information on your Timeline, and other ads you’ve clicked on Behaviors – things you do directly on Facebook (i.e. – watch videos, click ads, pages visited, etc.) that show intent, travel preferences, etc. Behavior data for targeting is also compiled by offline activity provided to Facebook from trusted third-party partners. Custom Audience – targets email lists that are tied directly to your Facebook login Retargeting – keeps the recent site(s) you visited in reach directly on Facebook As you can see, there are a wide range of data metrics that businesses utilize to target an audience. With this information at their fingertips, businesses can determine the proper ways to target their audience without being “that annoying ad” that we’ve all come to resent. Who Should Invest In Facebook Advertising? What types of businesses are best suited for advertising on Facebook? Who should invest in Facebook Advertising? Facebook is a difficult channel to directly sell product without having any other type of nurturing campaign in place. According to Facebook, the businesses that have the most success in advertising on their platform are businesses looking to get people to sign up/fill out a form for something and those businesses trying to build brand awareness. For example, a software company interested in generating demo requests or trials might use Facebook ads to drive traffic to a landing page with a form to fill out. We have found that Facebook generally offers a less expensive way to get impressions and traffic to a site when compared to other advertising channels such as Google or Bing. Facebook Advertising Can Complement SEO Efforts While SEO is more of a long-term effort, Facebook advertising can be complementary by driving results more quickly. There’s really no other medium like Facebook advertising where you can get quite as granular when it comes to how you’re targeting certain types of users to drive conversion. With the analytics capabilities of Facebook’s Ad Manager, you can gain insight into new content ideas, microsites to build and promotions to offer your customers. Once a business verifies that Facebook advertising is the right channel for their campaign objectives, it is important for them to determine the best variables that will help them to get in front of their target audience with the appropriate messaging while also remembering that people interact differently on social media compared to other sites online. When was the last time you updated your Facebook profile? For most people, the answer is “when I setup my profile….3, 5, 10 years ago.” Think about the quotes you put it, the music/artists you typed in, favorite movies you allowed the world to see. Since our tastes, styles, and lives change over time, it’s no wonder we aren’t getting relevant advertising coming our way. Ready to Invest in Facebook Advertising? Parqa can help If you’re ready to invest in Facebook advertising

The post Annoyed of Facebook Advertising? Here’s How Facebook Ad Targeting Works appeared first on Parqa.

SEO Archives - 9 Clouds

SEO Archives - 9 Clouds


9 Clouds

Show up and stand out on search engines like Google by following these simple tips. Search engine optimization (SEO) is not a mystery. You can learn to optimize your website with these articles.

How To Understand SEO Keyword Research in 15 Minutes - Jon Rognerud

How To Understand SEO Keyword Research in 15 Minutes - Jon Rognerud


Jon Rognerud

Search engine optimization aids in providing the best results for user search. The user’s intended query is answered. And, ‘search’ is a different model for the psychological approach & results, as compared to social media, for example. What the user searches for, the search engines deliver – as best they can. The exercise of optimizing…Continue Reading →

Negative SEO: 6 Ways to Safeguard Your Site Against Negative SEO

by 99signals Editorial @ 99signals

Is the threat of Negative SEO real? Do we have SEOs who break the rules to ruin a site's reputation and decrease its rankings in search engine result pages (SERPs)?

Sadly, yes. Negative SEO exists and it has become a legitimate danger.

In this article, we'll help you understand what negative SEO is, how it works, and how you can safeguard your site against potential negative SEO attacks.

The post Negative SEO: 6 Ways to Safeguard Your Site Against Negative SEO appeared first on 99signals.

SEO: Making Recommendations on Mockups

by Jill Kocher @ Practical Ecommerce

Mockups are a key part of creating new marketing campaigns and redesigning entire websites. As partners in the process of producing those new experiences, search-engine-optimization professionals should offer feedback at ...

Site Structure and SEO: 5 Ways to Create an SEO-friendly Site Structure

by 99signals Editorial @ 99signals

When it comes to SEO, on-page SEO factors, link building, and keyword research always take precedence over technical SEO factors such as site structure. Surprisingly, site structure is often overlooked by SEOs because they believe it has very little to do with SEO. On the contrary, having an organized site structure is incredibly important for ranking high in search engine result pages (SERPs).

The post Site Structure and SEO: 5 Ways to Create an SEO-friendly Site Structure appeared first on 99signals.

Search Engine Optimization - SEO | Textivia, Inc. - Raleigh, NC

Search Engine Optimization - SEO | Textivia, Inc. - Raleigh, NC


Textivia, Inc.

Textivia, Inc. of Raleigh, NC provides premier organic search engine optimization (SEO) services to clients in a vast array of industries nationwide.

The Beginners Guide To Understanding Backlinks 101

by Khaled Soliman @ New York SEO Web Design NYC

We ranked a whole lot of websites including our own pages for very competitive keyword terms and it was all a direct result of link building. If you are a complete newbie to search engine optimization, then you probably heard that the number one way to rank your website is by getting more backlinks to […]

Schema.org Markup & On-Page Optimization Boosts Search Impressions

by Alex Boren @ Geonetric

Patients in the Albuquerque, NM area can choose from multiple options for women’s health services. When competing for search engine rankings, specialty practices have been able to succeed with focused content and local SEO strategies. For the University of New Mexico (UNM) Health System, Women’s Health is only one service line among many. But it’s […]

Read Schema.org Markup & On-Page Optimization Boosts Search Impressions at Geonetric.com.

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Drill Down Into Key Segments to Understand and Improve Your Funnel

by Today's Industry Insider @ The Kissmetrics Marketing Blog

The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning, and the last report they check before leaving for the weekend on a Friday. All serious analytics tools have some version of a funnel report, with differing degrees of flexibility and features. Some […]

3 Reasons Why We Stopped Advertising on Thumbtack (be warned!)

by Khaled Soliman @ New York SEO Web Design NYC

Despite the fact that SEO Web Designers has stopped advertising on Thumbtack due to the lack of responsive so-called “high-quality” leads, they still give us the 2015 Thumbtack Award of Best Website Designers in New York (see here). This comes to us as a surprise because in 2015, we only acquired a minuscule number of clients on […]

The Beginner's Guide to SEO | Search Engine Journal

The Beginner's Guide to SEO | Search Engine Journal


Search Engine Journal

A Complete Guide to getting started in SEO. While this guide is aimed at beginners, it is filled with tons of useful knowledge for SEOs of all levels.

How to monitor your WordPress websites’ SEO with ManageWP SEO Ranking - ManageWP

How to monitor your WordPress websites’ SEO with ManageWP SEO Ranking - ManageWP


ManageWP

Here you will learn how to manage your SEO. We have included a SEO tool for you in our dashboard. This saves you time, and saves you money.

Local SEO Tools: 7 Best Tools to Improve Your Local Search Rankings

by Sandeep Mallya @ 99signals

Local SEO has become more important than ever. As local competition heats up, the task of dominating local search results is taking precedence over every other marketing activity for small businesses. Here are 7 local SEO tools which can help you improve your local search presence.

The post Local SEO Tools: 7 Best Tools to Improve Your Local Search Rankings appeared first on 99signals.

Psychographic Marketing: Hypertargeting Your Customer’s Passions

by Chris Peterson @ Parqa

As marketers, most of us are familiar with demographics and how they can play into strategically targeting qualified prospects and customers. Demographic information, such as gender, age, income and marital status, help to explain who your buyers are, but they don’t exactly explain “why” they buy. This is where psychographics come in. Unlike demographic information, psychographic information includes more about the “why”, including the buyer’s habits, hobbies, spending habits, interests and values. Today, the most effective way to reach your target audience is by gaining a deep understanding of both their demographics and psychographics. Combining these two related but separate sets of data can help you build a highly detailed buyer persona that encompasses who your prospects are, but more importantly, how they feel about things. Psychographics and Digital Marketing     Imagine that you are trying to get people to switch from a popular protein powder to your own innovative and all-natural protein supplement. You may start by running campaigns to target specific groups of athletes or fitness conscious people, but there’s likely a deeper subset of people that are particularly ready to make the switch: the people who hate their current protein powder or value natural and organic food. This gets into the psychology and psychographics of your prospects. Psychographic targeting means figuring out ways to actually reach the people who are unhappy with their current protein powder and are more motivated to try something new. According to eConsultancy, the best way to do this is to have people self-identify which psychographic categories they fit into by responding to your content signals. For example, you could create a blog, eBook or white paper about the benefits of organic protein supplements, or about how some traditional supplements are filled with potentially harmful additives. The people that respond to these initiatives are telling you that they are part of the narrow psychographic you are targeting and separate from the average satisfied protein powder consumer. Understanding these deep sentiments about your consumers is at the heart of why psychographic targeting is so effective when integrated with marketing. Getting Psychographics is Now Easier than Ever Because psychographics are so specific, it used to be a lot harder to get the data compared to demographic data, which has been available in different forms for decades. Even if you had psychographic data, opportunities for making it actionable were hard to come by. However, the internet has changed the game when it comes to accessing psychographic insight, making psychographic difference more prominent and making it easier to leverage the data to improve marketing efforts. Consumers have different reasons for their purchases and a lot can be missed when you assess demographics alone. Consumers with different incomes and lifestyles make somewhat different purchase decisions and psychographics allow us to get to the heart of why that is. When you understand psychographic differences, your online marketing tools make your insight actionable in a way that was nearly impossible before data giants like Google, Facebook and Twitter existed, according to Harvard Business Review. Through our interactions with these websites, they essentially become mass data collection machines. Using Psychographics to Market Smarter Online     When you understand the key differences in what your customers care about, you can execute smarter and more tailored digital marketing, especially when it comes to keyword targeting. You can target messages to the unique sentiments of different groups of consumers. For example, you can target Facebook ads to people who have liked specific pages or identified particular interests, or you can research which hashtags different psychographic groups are using on twitter to tailor your messages accordingly. The internet has given rise to a new sort of interconnectedness that makes it easier to find like-minded peers to share our interests and attitudes with. The web is a borderless worldwide community of tribes that help to “consolidate psychographic differences” by self-identifying their interests and passions. In the past, people tended to identify with one another based on demographic community or geographic region, but now they have the ability to identify with others that share mutual interests. Psychographics give you “a roadmap for navigating different types of divisions and sensitivities” when it comes to your customers. With the latest online tools, you can quickly gather the sentiments of hundreds of thousands of consumers by using social media analytics to identify the latest trends in interests and attitudes. From there, you can dig even deeper by conducting a sentiment analysis to further uncover attitudes. Along with analyzing sentiments, you can also monitor organic social media conversations that allow you to “spot emerging issues or psychographic clusters,” according to the HBR. With all this data, you can get far more granular with your targeting and marketing efforts. An Example of Successful Psychographic Advertising   Perhaps the best example of how psychographics can be used to target specific groups to motivate action is the recent US presidential election, which was won by Donald Trump with the help of a British data science company called Cambridge Analytica. While many think that Trump was simply a great campaigner and influencer, his tactics ran much deeper than that in reality. Cambridge Analytica carefully created psychological profiles of the electorate by grouping people with similar traits and designing political advertising to match (psychographics in a nutshell). They had on file more than a million personality tests completed by Americans–online, by phone, and in-person. Responses to these tests were graded on what psychologists call the “big five” personality traits: openness, conscientiousness, agreeableness, extroversion and neuroticism. They then expanded those findings from those that took the tests to the entire American electorate of 230 million by leveraging the 4,000 – 5,000 data points they have on every single adult in the US. This included everything from basic demographic information like age and gender but extends to more psychographic information like which magazines people buy, the television shows they watch, the cars they drive and more. All of this data is for sale. Through their research,

The post Psychographic Marketing: Hypertargeting Your Customer’s Passions appeared first on Parqa.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

5 Best SEMrush Features for Bloggers

by Sandeep Mallya @ 99signals

Despite there being a plethora of SEO tools in the market, SEMrush continues to be one of the most popular and effective tools for professional bloggers. Just check out this research study from Robbie Richards where he reached out to 143 marketing experts to reveal their top 3 favorite SEO tools. SEMrush ranked top among SEO […]

The post 5 Best SEMrush Features for Bloggers appeared first on 99signals.

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

Why is SEO Expensive? Value of Search Engine Optimization

Why is SEO Expensive? Value of Search Engine Optimization


Mr. SEO

Why is SEO Expensive? Learn the true value of search engine optimization. Why businesses spend top dollar to achieve top rankings.

What is SEO ?

by glidevvr @ Go Local Interactive

The post What is SEO ? appeared first on Go Local Interactive.

Why Top Companies Choose to Build Their Brand Online With SEO

by Mr. SEO @ Mr. SEO

For small businesses, one of the most ubiquitous advice they’ve heard is that they have to build their brand online. Building your brand means not just letting people know about your company, but also defining it in a way that effectively sets you apart from your competitors.  If you have a small business, you have […]

The post Why Top Companies Choose to Build Their Brand Online With SEO appeared first on Mr. SEO.

Healthcare SEO: From Schema.org to Open Graph and Beyond

by Heather Stanley @ Geonetric

By popular request we did a bit of a deep dive into metadata and looked at the various formats it takes. Watch this video to learn everything from Schema.org to open graph. We’ll discuss how metadata can impact your website’s findability and performance. You will learn: The healthcare-specific metadata you need to pay attention to […]

Read Healthcare SEO: From Schema.org to Open Graph and Beyond at Geonetric.com.

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What are SEO Ranking Signals?

by Mr. SEO @ Mr. SEO

Google is notorious for not giving us the exact algorithm of how they rank websites. Sometimes they give hints as to the metrics they use, but in some cases these pronouncements can be confusing or contradictory. Most of the time, they just tell website owners to basically not to worry about SEO and that their […]

The post What are SEO Ranking Signals? appeared first on Mr. SEO.

Understanding SEO Marketing And Keywords

Understanding SEO Marketing And Keywords


Savage Global Marketing

Understanding SEO: It’s More than Just Keywords For people who don’t work in the tech industry, or who haven’t gotten very acquainted with online marketing, the term “SEO” isn’t likely to ring a be…

SEO Title Tags: Best Practices and Examples

by Adam Coombs @ Unamo Blog

Title tags in SEO are like the title of your book for the demographics of your two most important types of readers; people and robots. The people need to know what they can expect to find on your page when they click the link. The robots (crawlers) prioritize your page and its content through a […]

Local SEO for Small Businesses

by Adam Coombs @ Unamo Blog

Local SEO for Small Businesses The organic search results are already a tough place to fight for top rankings. Local search results? Even harder. Besides traditional SEO, there are a variety of local SEO ranking factors that small businesses and even larger franchises have to worry about when jockeying for the top positions for localized […]

5 Content Marketing Mistakes – That Give Competitors the Edge

by Tony Sorensen @ Parqa

Content marketing has emerged as one of the most effective ways to build your business’s brand and voice. Additionally, it can also help generate customer loyalty and improve your company’s website ranking on online search engine results pages. As a business owner, content marketing is one of the best tools in your toolbox, but you can’t reap the benefits by aimlessly churning out content without a strategy and authenticity. To benefit from content marketing, you have to do it right, otherwise it may be working against you and could be giving your competitors the edge. A finely-tuned content marketing strategy can help establish your authority in the marketplace, bring in new business and raise awareness for your brand, if you avoid the common but critical mistakes listed below. 1.    Hiring Ghost Writers to Write for You The bottom line is that the content you publish cannot be authentic if it does not come straight from the mind of a relevant expert. I see companies on a daily basis who publish content blatantly written by a ghostwriter and, in my experience, it detracts from the business’ overall credibility. In one instance, an US based competitor published a number of blogs containing words with British spellings, which made it obvious that they didn’t write it themselves. From the customer’s perspective, if the content you’re putting out appears “fake” and doesn’t capture authentic thoughts and feelings, how good can your services be? Without the involvement of a genuine thought leader who has real expertise, using a ghostwriter is a shortcut that appears as a red flag to customers. You have to ask yourself: What does my content say about my company? Am I simply putting out content for the sake of doing it, or do I want to offer valuable and authentic content that people can learn from? 2.    Over Promoting Yourself and Your Business When the majority of your posts focus on personal accomplishments or newly retained assignments, you’re missing out on what makes social media so valuable: sharing and promoting the work and accomplishments of others, especially your individual employees. Promoting personal and overarching company accomplishments has a place, however, when you do it too much it gives off the impression that you’re only concerned about things that benefit or relate to you. Rather than focus on your company and yourself, start sharing and talking about others more. Keep in mind that prospects are always watching you on social media, not necessarily your company. When they see that you are sharing and supporting others, it reflects positively and shows that you care about the success of your employees and learning from your peers. For example, rather than post about your company’s newest client, consider a post congratulating a loyal employee on their recent accomplishment. 3.    Post and Pray, Not Tracking Metrics Not tracking the effectiveness of your content marketing and thought leadership efforts is one of the most counter-productive mistakes you can make. If you don’t track key performance indicators (KPIs), there’s no way to know whether or not all your hard work is paying off. Without analyzing data and evidence to show what’s working and what isn’t, you’re simply guessing when it comes to your content strategy. You’ll be far better equipped to make informed choices about how to approach content marketing if you know which types of content are resonating with your audience, which platforms are generating the most engagement and so on. It can feel tedious, but tracking basic analytics metrics such as clicks, visitors, and conversions (and analyzing that information) is important when it comes to refining your marketing strategy over time. 4.    Writing for the Wrong Audience You may also be writing to the wrong audience, or taking a guess on what they’re interested in. Your thought leadership can fall flat if you have the wrong people write or target an irrelevant audience. Getting your intended audience right and properly defined can work wonders. Understanding who you’re writing for gives you a better understanding of the perspective you should take, the tone you should adopt and the level of knowledge your audience has. Additionally and perhaps most importantly, you’ll know what the pain points of that particular audience are so you can speak to them in your writing. For example, if your business is B2C, you’ll want to write directly to customers, but if your business is B2B, you’re more likely going to write to business owners and high-level decision makers. These two target audiences are very different and content needs to be finely tuned to resonate with any niche. 5.    Don’t Allow Your Content Strategy to Work Against You Above all, my point is that there’s truly no shortcut for building a great brand, owning rankings in search engine results pages, or becoming an authority in your market. Simply pushing out content without a plan is not enough and, unfortunately, can actually work against you if customers walk away with a bad taste in their mouth after reading it. The key to avoiding this common pitfall is ensuring your content is authentic and comes straight from the mouth of a respected and experienced thought leader with genuinely valuable advice to give. While ghostwriters are convenient, they can’t deliver this. If you avoid these mistakes, share and support what others are posting about, and establish a way to track the effectiveness of your thought leadership, you’ll be able to build a strong brand based on memorable customer experiences.   At Parqa, we’ve helped countless companies go from less than a hundred website visitors a month to thousands of website visitors per month, thousands of social media followers, and hundreds of qualified leads. It’s essential that your company create a unique brand identity that expresses its values. That way, when your future clients turn to the web to seek out information and solutions, they’ll find credibility and a way to solve their challenges through your services. Contact us for a free 15-minute marketing assessment to learn how to drive qualified

The post 5 Content Marketing Mistakes – That Give Competitors the Edge appeared first on Parqa.

Understanding Basic SEO Terms in 10 Minutes or Less | Regal Creative, LLC

Understanding Basic SEO Terms in 10 Minutes or Less | Regal Creative, LLC


Regal Creative, LLC

Understanding some fundamental SEO terms is key to finding success in search engine optimization. Check out these 8 terms to get started!

How to Better Your SEO in an Hour with Internal Link Building

by Kristen McCormick @ ThriveHive

Every small business owner wants to get more traffic to their website.  Organic traffic, in particular, is the most coveted form of traffic and refers to […]

The post How to Better Your SEO in an Hour with Internal Link Building appeared first on ThriveHive.

A Guide to International SEO: Strategies and Guidelines

by Natalie Severt @ Unamo Blog

You have a business. Your business has a website. You use localized keyword research and traditional SEO tactics to help your business rank well online. You have a diversified backlink profile and high domain authority. Congratulations! But now you want to expand. And this is where it gets complicated. How do you create an international […]

SEO for Idiots: The 10 Basics of Blogging Search Engine Optimization

SEO for Idiots: The 10 Basics of Blogging Search Engine Optimization


Blog Tyrant: Start a Successful Blog

Last Update May 30th, 2016 Recently Kelci asked me over on my Facebook Page about SEO for idiots. I decided to do a full post on it (isn't she lucky?) because it is such a cool and expansive topic. So what exactly was her question? Found your blog the other day and have learned MUCH more than the previous 100 blogs I had found combined. I see that you have an article about SEO secrets below but I was wondering if you can direct me to like an 'SEO for idiots' type of thing... I really need to understand the

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

How to Leverage Behavioral Analytics In Your Growth Strategy

by Today's Industry Insider @ The Kissmetrics Marketing Blog

If you’re obsessed with growth, you know how important it is to have a super detailed growth strategy. You and data are BFFs, right? Great, but you also need to understand the context that surrounds that data. I know that sounds a little dense, but bear with me. What I mean is that information alone […]

Lead Generation Strategies: SEO vs PPC

by Bryce Mikkelson @ Regal Creative, LLC

True story: The below blog is actually an email that I had written to a business owner who had asked us a really common (and really important) question: What’s the difference between SEO and PPC advertising? Specifically, he was interested in learning more about which one of these digital marketing tactics made the most sense […]

The post Lead Generation Strategies: SEO vs PPC appeared first on Regal Creative, LLC.

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