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Social Media Marketing for Contractors

by admin @ Common SEO Questions

Social media platforms including Facebook, Twitter, LinkedIn and Pinterest have all changed the ways in which contractors attract and retain new customers.  Traditionally, contractors relied on marketing methods such as direct mailers, television commercials and word-of-mouth referrals to obtain new contracts.  While these methods can still produce results, more and more customers are resisting such […]

Marketing Day: Facebook tests Bonfire video app, a personalization road map & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Digital Marketing News Roundup – August 2017

by Scott Sundblom @ Big Leap

  Changes happen in digital marketing nearly every day. Our monthly Digital Marketing News Roundups are designed to help you stay on top of the most impactful news regarding changes in organic search, paid search, social media, and content marketing. This month’s roundup includes news about Google AdWords extensions, Facebook’s diminishing engagement, and video in […]

The post Digital Marketing News Roundup – August 2017 appeared first on Big Leap.

Back to the Future: 5 Marketing Predictions That Were Right on the Money

by Anne Leuman @ Online Marketing Blog – TopRank®

Great Scott! The TopRank Marketing blog has been around since 2003, way back when content marketing and blogging were relatively new to the business world. We are proud of the fact that we were early adopters of the blogging trend—one of today’s leading content marketing strategies for improving brand visibility and engagement. Trends and predictions [...]

The post Back to the Future: 5 Marketing Predictions That Were Right on the Money appeared first on Online Marketing Blog - TopRank®.

Give Influencer Content Programs a Promotional Edge with Digital Advertising

by Steve Slater @ Online Marketing Blog – TopRank®

It happens almost every single time. I’m finally settling in to stream a few episodes before I go to bed for the day. I fire up the old Netflix machine and there it is… options… lots of them. There are shows I’ve seen before that I might want to watch again. Genres that I’m interested [...]

The post Give Influencer Content Programs a Promotional Edge with Digital Advertising appeared first on Online Marketing Blog - TopRank®.

HIRING: Sales Associate

by Bizadmin @ Bizopia

Job description: Sales Associate Responsible for generating sales with new customers within Bizopia’s target market.   Bizopia is a telemarketing company that assists in setting up sales appointments for the sales team. … Continue reading

The post HIRING: Sales Associate appeared first on Bizopia.

5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Some pig. Terrific. Radiant. Humble. In the classic E.B. White novel, Charlotte’s Web, these simple yet impactful words save a life and make another better. And for prolific writer, marketer and speaker Ann Handley, these words also make the title character the best content marketer in the world. “In just four [phrases] she had to [...]

The post 5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’ appeared first on Online Marketing Blog - TopRank®.

SEO vs Content Marketing ... Do you need one or both?

SEO vs Content Marketing ... Do you need one or both?


Digital Current

SEO vs Content Marketing ... We dive in and take a look at the differences between each and why you really need both for digital marketing success.

The Relationship Between SEO and Inbound Marketing - Search Engine Journal

The Relationship Between SEO and Inbound Marketing - Search Engine Journal


Search Engine Journal

I attended Distilled LinkLove this year, and toward the end of the day, Will Critchlow announced that it would actually be the last LinkLove - not because

SEO for Beginners — A PowerPoint Presentation

by Jami Broom @ Clicks Internet Marketing in Pittsburgh, PA

A few weeks ago, Erin Marton (aka @burghliving) asked me to give a presentation for Realtors at the R-Day Conference here in Pittsburgh. Since many Realtors are managing their own website and online marketing, I put together a presentation that anyone could use to better understand internet marketing and SEO. The following PowerPoint presentation was [...]

SEO for Beginners — A PowerPoint Presentation is a post from: Clicks Internet Marketing in Pittsburgh, PA

10 Chrome Extensions That Every Social Media Marketer Should Know

by Erin Feldman @ AWR

Social media like Facebook, Twitter, Instagram and others are great platforms for marketing your business, as they will help you reach and interact with a lot of potential customers. If utilized properly, it will give you the publicity that will positively affect your business. Related to this are Chrome Extensions, which are small applications or … Continue reading "10 Chrome Extensions That Every Social Media Marketer Should Know"

The post 10 Chrome Extensions That Every Social Media Marketer Should Know appeared first on AWR.

Not Your Typical Marketing Trends Article…

by Skip Kinzel @ Incite Digital Marketing

Not Your Typical Marketing Trends Article… It’s 2017. And let’s face it: In today’s crazy, chaotic business world and given the rapid advance of technology, marketing trends come. And marketing...

The post Not Your Typical Marketing Trends Article… appeared first on Incite Digital Marketing.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

10 Questions You Should Answer Before Evaluating Marketing Automation Vendors

by John Hanson @ Content Marketing Institute

Don’t rely on marketing automation vendors to become the experts in your business processes, people, systems, and data. Get your house in order first. Answer these 10 questions before you evaluate marketing automation providers. Continue reading

The post 10 Questions You Should Answer Before Evaluating Marketing Automation Vendors appeared first on Content Marketing Institute.

SEO vs. SEM: The Differences Between Natural & Paid Search

SEO vs. SEM: The Differences Between Natural & Paid Search


QuickWins

If you're marketing your business, you've probably heard of both SEO and SEM. But do you know how they differ?Understanding the differences between SEO,...

Marketing Day: RhythmOne buys YuMe, link building campaigns & the duopoly dilemma

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

How to Partner with The Right-Sized Digital Marketing Partner

by Scott Sundblom @ Big Leap

Hiring a digital marketing partner is a big decision that can have a large impact on the bottom line of your business. Making the right decision can improve the performance of online marketing channels and increase leads and sales. However, making the wrong decision may take your online performance in the wrong direction and fail […]

The post How to Partner with The Right-Sized Digital Marketing Partner appeared first on Big Leap.

Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video

by Amy Higgins @ Online Marketing Blog – TopRank®

It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini. Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results [...]

The post Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video appeared first on Online Marketing Blog - TopRank®.

The Basics of Social Media Content Marketing

by emergentdig @ Emergent Digital

Leverage Original Content and Social Media Networks to Reach New Customers The world of marketing has changed. Search engine advertising dominates digital marketing budgets, social media marketing is now the preferred method of reaching your target market, and content is king. Social media and content marketing are both examples of how modern internet advertising is now accessible to everyone, used ...

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The post The Basics of Social Media Content Marketing appeared first on Emergent Digital.

Marketing Day: Facebook Instant Articles update, Google Display Network & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

8 Ways Intelligent Marketers Use Artificial Intelligence

by Karola Karlson @ Content Marketing Institute

Every day your team postpones using innovative AI-powered solutions in your content marketing, you’re losing competitive edge. Discover eight ways to leverage AI to beat – or at least compete with – your competition. Continue reading

The post 8 Ways Intelligent Marketers Use Artificial Intelligence appeared first on Content Marketing Institute.

Search Engine Compliance Can Make or Break Your SEO

by Robert Donnell @ SEO Marketing for businesses

Building a website and making it go live is only the first of many steps you need to perform to get your business noticed online. Not only do you get noticed but we also make sure that your website is in search engine compliance. Having a website is a lot more involved than it used…

The post Search Engine Compliance Can Make or Break Your SEO appeared first on SEO Marketing for businesses.

Content is King, but Bad Content is a Jester

by MedNet Technologies @ MedNet Technologies

Content, content, content. In the digital marketing realm today it’s all about content. Google made it so. A couple of years back Google changed its algorithm to move away from using keywords, which clever people had learned to totally game, and toward what was actually on the websites its bots crawled, the content. Suddenly, content...

Designing for Better Analytics: 5 Decisions Web Designers Fail to Make

by Marcia Riefer Johnston @ Content Marketing Institute

The bad news: If you fail to make an analytics-friendly website design, you won’t get the best analytics insight. The good news: It’s easy to make analytics-friendly design decisions. Here are five tips on how to do it. Continue reading

The post Designing for Better Analytics: 5 Decisions Web Designers Fail to Make appeared first on Content Marketing Institute.

The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber

by Robert Rose @ Content Marketing Institute

If audiences are the asset – how should we value them? Robert Rose shares an overview of a new framework – the audience valuation engine – that offers an asset-based approach to calculating the value per subscriber. Continue reading

The post The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber appeared first on Content Marketing Institute.

How Does Google Search Work?

by admin @ Clicks Internet Marketing in Pittsburgh, PA

How Does Google Search Work? is a post from: Clicks Internet Marketing in Pittsburgh, PA

Multiregional Tracking in Unamo SEO

by Adam Coombs @ Unamo Blog

With Multiregional Keyword Tracking you’ll be able to track keywords in multiple regions in your Unamo SEO campaign. ​ Multiregional tracking only applies to Google; however, with a variety of local search engines in various countries, you can check the success of your keywords in one region against their success in another. By doing this, […]

Two-day Search Engine Optimization Certification Classes Offered in Denver and Boulder, Colorado

by Chris Raulf @ Boulder SEO Marketing

Do you have a pretty good understanding of search engine optimization (SEO) but are interested in advancing your knowledge to really make a difference for your business? Our two-day, hands-on, SEO training may be a great fit for you! You will learn the entire methodology that has helped many of our students and customers boost sales...

Local SEO for Small Businesses

by Adam Coombs @ Unamo Blog

Local SEO for Small Businesses The organic search results are already a tough place to fight for top rankings. Local search results? Even harder. Besides traditional SEO, there are a variety of local SEO ranking factors that small businesses and even larger franchises have to worry about when jockeying for the top positions for localized […]

Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video

by Clare McDermott @ Content Marketing Institute

Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video. Continue reading

The post Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video appeared first on Content Marketing Institute.

Give Influencer Content Programs a Promotional Edge with Digital Advertising

by Steve Slater @ Online Marketing Blog – TopRank®

It happens almost every single time. I’m finally settling in to stream a few episodes before I go to bed for the day. I fire up the old Netflix machine and there it is… options… lots of them. There are shows I’ve seen before that I might want to watch again. Genres that I’m interested [...]

The post Give Influencer Content Programs a Promotional Edge with Digital Advertising appeared first on Online Marketing Blog - TopRank®.

Ecommerce Marketing: 5 Alternate Ways to Generate Revenue from Blog Content

by Jessica Kegerreis @ Springboard Marketing

How many times have you written and published a really interesting and engaging blog post, only to forget about it and never read or use it again? Creating blog content is often at the heart of an ecommerce marketing SEO strategy, however, that content strategy oftentimes begins and ends once the article is published. The […]

The post Ecommerce Marketing: 5 Alternate Ways to Generate Revenue from Blog Content appeared first on Springboard Marketing.

Content Amplification: How to Promote and Distribute Content Effectively

by Arnie Kuenn @ Content Marketing Institute

If content is not converting on its own, it’s hard to prove ROI of content marketing. It’s time to start using channels outside of organic traffic to deliver your content to desired audiences. It’s time for content amplification. Continue reading

The post Content Amplification: How to Promote and Distribute Content Effectively appeared first on Content Marketing Institute.

What is a Marketing Sales Funnel – and Why I Have a Big Problem With It

by Thomas Petty @ Bay Area Search Engine Academy

A marketing or sales funnel is, in concept, a good idea. Bring lots of people in the top, some will come out the bottom of the funnel as clients. However, it's a flawed model, and here's why.

How Hard Is Online Marketing  or #SEO To Learn?

How Hard Is Online Marketing or #SEO To Learn?


Bay Area Search Engine Academy

As a busy business owner, the last thing you want to do is turn into a web geek and learn all this technical stuff to get found on Google, right? Maybe SEO and online marketing isn't really all that hard.

Search Tricks of the Trade

by Melanie Ledbetter-Remy @ Bizopia

Did you know that there are many different ways to search? Should the geographical keyword go first (ex: Houston SEO) or should it go after the main keyword (ex: seafood Houston)? Do … Continue reading

The post Search Tricks of the Trade appeared first on Bizopia.

22 Examples From Brands (and Marketers) That are Winning at Content Marketing

by Stephanie Stahl @ Content Marketing Institute

Want some inspiration to advance your content marketing practices? Look no further than these Content Marketing Awards Project of the Year finalists, and the remarkable things they achieved through content marketing. Continue reading

The post 22 Examples From Brands (and Marketers) That are Winning at Content Marketing appeared first on Content Marketing Institute.

Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld

by Joshua Nite @ Online Marketing Blog – TopRank®

The inimitable Andrew Davis is the best-selling author of Town, Inc. and an in-demand marketing speaker. After his presentation at Content Marketing World 2017, I can see why. He made me feel stupid. And I’m incredibly grateful. The best presentations make you feel stupid in retrospect. Of course! It’s so obvious that this is the [...]

The post Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld appeared first on Online Marketing Blog - TopRank®.

Why Segmentation is Vital to Your Marketing Success

by Sherice Jacob @ The Kissmetrics Marketing Blog

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s […]

Why “Original Ideas” Are Killing Your Content Marketing Campaigns

by Puranjay Singh @ AWR

“Originality” is the original sin of marketing. Blame it on the valorization of Don Draper-esque figures, but there is a widespread belief that to be successful in marketing, you have to come up with wildly original ideas. The end result is marketers who chase originality just for the sake of being original. I have the … Continue reading "Why “Original Ideas” Are Killing Your Content Marketing Campaigns"

The post Why “Original Ideas” Are Killing Your Content Marketing Campaigns appeared first on AWR.

50 Influential Women in Content Marketing 2017 #CMWorld

by Lee Odden @ Online Marketing Blog – TopRank®

With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals. For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content [...]

The post 50 Influential Women in Content Marketing 2017 #CMWorld appeared first on Online Marketing Blog - TopRank®.

Back to the Future: 5 Marketing Predictions That Were Right on the Money

by Anne Leuman @ Online Marketing Blog – TopRank®

Great Scott! The TopRank Marketing blog has been around since 2003, way back when content marketing and blogging were relatively new to the business world. We are proud of the fact that we were early adopters of the blogging trend—one of today’s leading content marketing strategies for improving brand visibility and engagement. Trends and predictions [...]

The post Back to the Future: 5 Marketing Predictions That Were Right on the Money appeared first on Online Marketing Blog - TopRank®.

24 Most Effective Free SEO Tools for Google, Bing & More | Buffer Blog

24 Most Effective Free SEO Tools for Google, Bing & More | Buffer Blog


Social

Check out our list of the best free SEO tools that can boost your organic rankings on Google & Bing and can lead to immediate gains in your marketing today:

Marketing Day: Live chat best practices, the holy grail of engagement & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Getting Started with Automated Email Marketing

by Sherice Jacob @ The Kissmetrics Marketing Blog

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it […]

SEO Services and 5 Reasons Your Company Should Invest

by Skip Kinzel @ Incite Digital Marketing

SEO Services and 5 Reasons Your Company Should Invest Your website is up, the mobile component remains busy and the online business is growing by leaps and bounds. It’s easy...

The post SEO Services and 5 Reasons Your Company Should Invest appeared first on Incite Digital Marketing.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

Does SEO Still Work in 2017?

by admin @ Common SEO Questions

Search engine optimization (SEO) is more important than ever as companies seek optimal approaches that increase their brand’s visibility on the world-wide web.  Let’s face it; there are millions of companies on the internet, many of which offer similar products and services.  This is why it is imperative for companies to take every step necessary […]

Search Engine Optimization (SEO) Keywords: The Step-by-Step Guide to Keyword Research

by Chris Raulf @ Boulder SEO Marketing

Learn How to Identify Your Most Important and Lucrative SEO Keywords Thanks for your interest in our SEO keywords guide. There’s probably a good chance that you found this guide through an online search on Google. Well, this is exactly what this primer is all about: you will learn proven and tested processes that will...

7 Best Practices (and Tools) for Managing Your Remote Content Team

by Caroline Maurer @ Content Marketing Institute

Do you manage a remote content team? Even if your employees work in the office, the team likely works virtually with freelancers and agencies. Learn seven tips – and tools – to help create a more efficient and effective team. Continue reading

The post 7 Best Practices (and Tools) for Managing Your Remote Content Team appeared first on Content Marketing Institute.

Getting Social with Your SEO Company

by Skip Kinzel @ Incite Digital Marketing

Getting Social with Your SEO Company Your website, mobile component and online reviews are nearly perfect reflections of your business, so the revenues should be pouring in as a result....

The post Getting Social with Your SEO Company appeared first on Incite Digital Marketing.

How to Identify and Prioritize Conversion Optimization Opportunities

by Brian Honigman @ Digital Current

Use this guide to help you determine how best to optimize your site in order to boost visitor conversion. Conversion optimization is an ongoing marketing practice that’s never fully completed. No website is perfect as every brand will have areas of their online properties worth optimizing to boost conversions. As an enterprise brand, you likely […]

The post How to Identify and Prioritize Conversion Optimization Opportunities appeared first on Digital Current.

Our Top 11 Content Marketing Takeaways from #CMWorld 2017

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo. Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, the four-day event was exciting [...]

The post Our Top 11 Content Marketing Takeaways from #CMWorld 2017 appeared first on Online Marketing Blog - TopRank®.

5 Common Social Media Problems & How to Solve Them

by Scott Sundblom @ Big Leap

  Social media marketing is no longer optional for most businesses in play today. With so many businesses battling for the diminishing attention span of consumers, there are a lot of businesses and organizations winning the hearts of their audiences one tweet, snap, and post at a time. But not every brand has social media […]

The post 5 Common Social Media Problems & How to Solve Them appeared first on Big Leap.

SEO vs. SEM: What’s the Difference? - Hiring | Upwork

SEO vs. SEM: What’s the Difference? - Hiring | Upwork


Hiring | Upwork

There is often a lot of confusion between the differences of SEO (search engine optimization) vs. SEM (search engine marketing.) In the article, we will explore the differences between them so that you can build a better online marketing presence.

This Week in Content Marketing: Advertising Industry Prepares for Plummet

This Week in Content Marketing: Advertising Industry Prepares for Plummet

by Joe Pulizzi @ Content Marketing Institute

We discuss possible signs of an ad industry slump, Google's ad fraud mea culpa, and AI at The Washington Post. Australia and U-Haul feature in our rants and raves, then we close the show with an entrepreneurial example of the week. Continue reading

The post This Week in Content Marketing: Advertising Industry Prepares for Plummet appeared first on Content Marketing Institute.

Quick and Dirty Guide for Creating Actionable Content Marketing Personas

by Jodi Harris @ Content Marketing Institute

Not only will documented personas help you understand your audience's needs, it can help surface the most relevant content ideas. Here's how to build a portrait for a single version of truth for your content creators. Continue reading

The post Quick and Dirty Guide for Creating Actionable Content Marketing Personas appeared first on Content Marketing Institute.

Houston SEO - Content Marketing, Blogs & Link Building

Houston SEO - Content Marketing, Blogs & Link Building


Bizopia

Houston SEO (Search Engine Optimization) Company | Unique Content Creation, Link Building, Keyword Research

Small Business SEO – An Introduction

Small Business SEO – An Introduction

by Robert Donnell @ SEO Marketing for businesses

Small Business SEO – an Introduction. By small businesses, we mean companies that have a limited marketing department with one or two people executing or in some cases we serve as their marketing department on the outside. Our clients typically do 1-20 million dollars in revenue and have a clear vision for long-term growth. SEO…

The post Small Business SEO – An Introduction appeared first on SEO Marketing for businesses.

7 Witty Ways to Respond to Negative Feedback on Your Content

by Brian Appleton @ Content Marketing Institute

Responding to negative feedback is a great way to showcase your brand’s personality. Use these seven tips to transform your response in a way that strengthens your audience relationship and shows off your brand’s voice. Continue reading

The post 7 Witty Ways to Respond to Negative Feedback on Your Content appeared first on Content Marketing Institute.

Three Marketing Trends You Don’t Want To Ignore In 2017

by Skip Kinzel @ Incite Digital Marketing

Stay up-to-date with the latest in marketing trends to fine tune your marketing to your customers. Call (210) 477-4004 or sign up to schedule your free consultation!

The post Three Marketing Trends You Don’t Want To Ignore In 2017 appeared first on Incite Digital Marketing.

Technology & Social Media

by Brooke Bowen @ Bizopia

As Bizopia’s – Houston search engine optimization company and social media marketing firm – summer intern, I’ve learned a lot, especially about social media. You would think social media marketing … Continue reading

The post Technology & Social Media appeared first on Bizopia.

How to SEO Yourself Into Oblivion

by Thomas Petty @ Bay Area Search Engine Academy

If you're not sure what over-optimization means on your website, here's a blatant example of what not to do to try to "optimize" your website. This is how to SEO yourself into an abyss of oblivion.

Why Content Marketing is the New SEO

Why Content Marketing is the New SEO


Quick Sprout

SEO is not what it used to be. You can’t just pop up an ugly website, throw up mediocre content, build a few links and expect to rank well. These day

Setting Content Free: How Health Catalyst Gets Results With Ungated Content

by Andrea Fryrear @ Content Marketing Institute

As Health Catalyst’s senior vice president of marketing, Paul Horstmeier didn’t follow the typical content marketing script. He tore down the email gates and found success. That’s why he is a 2017 Content Marketer of the Year finalist. Continue reading

The post Setting Content Free: How Health Catalyst Gets Results With Ungated Content appeared first on Content Marketing Institute.

5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Some pig. Terrific. Radiant. Humble. In the classic E.B. White novel, Charlotte’s Web, these simple yet impactful words save a life and make another better. And for prolific writer, marketer and speaker Ann Handley, these words also make the title character the best content marketer in the world. “In just four [phrases] she had to [...]

The post 5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’ appeared first on Online Marketing Blog - TopRank®.

Digital Weekly: The Post-Update World, Hot Tips on Which Headlines Earn the Share, & More

by Kyle Johnson @ Digital Current

This week, learn the top reasons clients fire their SEO agencies, what content marketing KPIs you should track, how to boost a startup with influencers, and more. How do you succeed as a digital marketer when Google is keeping mum about its algorithm updates? Digital Weekly is here to help you navigate this brave new […]

The post Digital Weekly: The Post-Update World, Hot Tips on Which Headlines Earn the Share, & More appeared first on Digital Current.

The Beginners Guide to Simple Web Development

by Skip Kinzel @ Incite Digital Marketing

The Beginners Guide to Simple Web Development You have a new business and things are going well but you still don’t have your website up and running. Regardless of your...

The post The Beginners Guide to Simple Web Development appeared first on Incite Digital Marketing.

Online Marketing Strategy Through Local Business Directories

by Skip Kinzel @ Incite Digital Marketing

Online Marketing Strategy Through Local Business Directories The Internet is a vast space that’s full of businesses in every genre. When you’re the little guy, it’s difficult to be seen...

The post Online Marketing Strategy Through Local Business Directories appeared first on Incite Digital Marketing.

The Best Strategy for Content Distribution? Go Organic. Here’s Why.

by Assaf @ eTraffic

Fruits and vegetables, poultry and cattle have all gone organic. Wine and coffee too. Cotton? Of course. Doesn’t it make perfect sense that content distribution will be next in line to go full-blown organic? Actually no. Money will continue to dominate content distribution marketing, and will probably only get more expensive, as everything else (did

The post The Best Strategy for Content Distribution? Go Organic. Here’s Why. appeared first on eTraffic.

SEO and your digital marketing strategy | Pronto Marketing

SEO and your digital marketing strategy | Pronto Marketing


Pronto Marketing

Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy; a focused element of an overall holistic approach to driving customers to your business via online platforms. In other words, marketing the modern way!What is SEO?SEO is primarily concerned with ensuring that your website ranks higher in search engine results, thereby driving more traffic to your site and potentially more business.

What If What We Know About Marketing Is What’s Holding Us Back?

by Joe Pulizzi @ Content Marketing Institute

Joe Pulizzi shares an excerpt from his and Robert Rose’s upcoming book – Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit. The duo reveals how most businesses approach marketing the wrong way. Continue reading

The post What If What We Know About Marketing Is What’s Holding Us Back? appeared first on Content Marketing Institute.

Our Top 11 Content Marketing Takeaways from #CMWorld 2017

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo. Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, the four-day event was exciting [...]

The post Our Top 11 Content Marketing Takeaways from #CMWorld 2017 appeared first on Online Marketing Blog - TopRank®.

9 Ridiculously Easy Ways to Write Better Content According to the Pros

by Rebekah Radice @ Digital Current

Want to improve your writing, but not sure where to start? Here are nine tips from pros that’ll help you become a better writer in no time. Writing has always been a powerful online tool. And with over 211 million pieces of content created daily, there’s no shortage of articles. But while content is a […]

The post 9 Ridiculously Easy Ways to Write Better Content According to the Pros appeared first on Digital Current.

The Benefits of Video Marketing

by Rali @ Twelve Legs Marketing

Video has become a new form of communication More and more people adopt videos to share moments of pride, or merely everyday occurrences. In fact, Facebook video posts increased by 94% in a year, as reported by AdAge! So, if your business wants to remain relevant to your audience and speak the language you audience […]

The post The Benefits of Video Marketing appeared first on Twelve Legs Marketing.

Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld

by Joshua Nite @ Online Marketing Blog – TopRank®

The inimitable Andrew Davis is the best-selling author of Town, Inc. and an in-demand marketing speaker. After his presentation at Content Marketing World 2017, I can see why. He made me feel stupid. And I’m incredibly grateful. The best presentations make you feel stupid in retrospect. Of course! It’s so obvious that this is the [...]

The post Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld appeared first on Online Marketing Blog - TopRank®.

Smackdown Content Marketing Secrets From the WWE

by Susan Moeller @ Content Marketing Institute

WWE is a legit boss in the content marketing arena. An analysis of 482,000 sports and entertainment headlines (NFL, MLB, UFC, Game of Thrones, etc.) reveals why WWE is a superstar in content engagement and how you can become one too. Continue reading

The post Smackdown Content Marketing Secrets From the WWE appeared first on Content Marketing Institute.

The Key Components of the Modern Sales Process

by Windriver @ Wind River Marketing

Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Its own people.

The post The Key Components of the Modern Sales Process appeared first on Wind River Marketing.

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

50 Influential Women in Content Marketing 2017 #CMWorld

by Lee Odden @ Online Marketing Blog – TopRank®

With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals. For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content [...]

The post 50 Influential Women in Content Marketing 2017 #CMWorld appeared first on Online Marketing Blog - TopRank®.

Hire the Right Digital Marketing Agency for Your Small Business

by emergentdig @ Emergent Digital

The Art of Finding A Digital Agency to Help You Thrive Online Small business owners are faced with a critically important and monumental task when trying to choose a digital marketing agency that’s just right for their organizational goals. There are hundreds of digital advertising agencies in California alone, which would be overwhelming enough without the additional fact that continually ...

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The post Hire the Right Digital Marketing Agency for Your Small Business appeared first on Emergent Digital.

A Digital Marketing Guide for Social Enterprise

by emergentdig @ Emergent Digital

Use Social Media and Search Marketing to make an Impact So you’ve entered the world of social enterprise, using your time, money, and effort to further an important cause that can make our world a better place. Here at Emergent Digital, we think this is a highly noble endeavor. We began this business to help anyone involved in social enterprise ...

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The post A Digital Marketing Guide for Social Enterprise appeared first on Emergent Digital.

If You’re Emailing Your Patients, the Question is When

by MedNet Technologies @ MedNet Technologies

Many of our MedNet | Advice Media clients use email marketing to their current and potential patients. While any communication with your patients is valuable, there are some things to consider when creating and sending your next email. First some facts about email marketing There are more statistics on email marketing than time to go...

Marketing Day: E-commerce SEO mistakes, Facebook tests new ad format & interactive native content

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

6 Big Myths About SEO

6 Big Myths About SEO


Inc.com

Your understanding of the way Google works is probably three or four years out of date--and that's an eternity in Web time.

A-Z of Ecommerce Email Marketing [INFOGRAPHIC]

by Allison Steele @ Springboard Marketing

Ecommerce Email Marketing is the art of using email as the medium to generate revenue for your online store. Ecommerce email marketing can be simple with sending an email to customers who purchase your products. It can also be rather complex with having multiple campaigns and flows working together to generate sales and increase revenue. […]

The post A-Z of Ecommerce Email Marketing [INFOGRAPHIC] appeared first on Springboard Marketing.

Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video

by Amy Higgins @ Online Marketing Blog – TopRank®

It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini. Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results [...]

The post Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video appeared first on Online Marketing Blog - TopRank®.

Is Your Social Content Picture-Perfect or Merely Taking Stock?

by Jonathan Crossfield @ Content Marketing Institute

You can’t judge a book by its cover. But in a crowded bookstore, it’s a good way to separate what you might enjoy from the thousands you can’t “judge” by reading. Social media feeds are like a bookstore and your image choice matters. Continue reading

The post Is Your Social Content Picture-Perfect or Merely Taking Stock? appeared first on Content Marketing Institute.

Video SEO: Factors for Ranking in the Top 10 on Google

by Adam Coombs @ Unamo Blog

What does it take to rank your video in the top 10 results on Google? And on YouTube? Well, these are two very different enterprises entirely. A recent study found that 64% of all YouTube videos appearing in Google search results had a different rank hierarchy when searched on YouTube. In other words, videos ranking […]

How To Successfully Market Your Janitorial Contractor Business

by Windriver @ Wind River Marketing

Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Its own people.

The post How To Successfully Market Your Janitorial Contractor Business appeared first on Wind River Marketing.

Well be smx west conference 2015 come chat with us

by Link-Assistant.Com @ SEO Blog of Link-Assistant.Com

  Hello world, we have an awesome piece of news to announce today. The Link-Assistant.Com team is attending SMX West 2015 in San Jose, a search marketing conference that (we believe) needs no introduction. We'll be at McEnery Convention Center on March 3-5, 2015, so, please don't be shy to say "Hi" if you see […]

A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience

by Andrea Fryrear @ Content Marketing Institute

Redundancies, overlaps, and lack of communication kept good content marketers from delivering a great content experience for FedEx customers. Drew Bailey wanted to change that. That’s why he is a Content Marketer of the Year nominee. Continue reading

The post A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience appeared first on Content Marketing Institute.

This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time

This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time

by Joe Pulizzi @ Content Marketing Institute

We discuss the possibility of Google buying Marketo and Trade Desk's fight against ad fraud. Our rants and raves feature two music content innovators; then we close with an unlikely source of content inspiration: Warsaw, Indiana. Continue reading

The post This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time appeared first on Content Marketing Institute.

How Many Pages Should a Website Have for SEO?

by Beth Browning @ Discover Your Customers

    How many pages should my website have (excluding my blog)? This is one of the questions I get asked most often during a training session and while providing feedback to a site owner after completing a website and SEO evaluation.  As with most things related to business, there’s no “one size fits all” [...]

The post How Many Pages Should a Website Have for SEO? appeared first on Discover Your Customers.

SEO 101: Your Guide To Writing Optimized Content in 2017

by Windriver @ Wind River Marketing

Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Its own people.

The post SEO 101: Your Guide To Writing Optimized Content in 2017 appeared first on Wind River Marketing.

Are SEO Services Worth It For Small Businesses?

Are SEO Services Worth It For Small Businesses?


QuickBooks

For millions of small businesses in the U.S. striving to gain invaluable exposure online, the allure of Search Engine Optimization (SEO) is understandably intoxicating. The mere thought of having one’s business and brand float to the top of Google’s search results is enticing enough to make plenty of small business owners write big checks to …

Content Marketing for Contractors

by admin @ Common SEO Questions

Today’s discerning customers are increasingly resistant to the sales-oriented tactics utilized in traditional marketing channels (think direct mailers, intrusive television commercials and lengthy magazine advertisements).  While these approaches to marketing are still very useful, today’s consumers are appreciative of much softer approaches that provide value to their lives instead of pressuring them into making hasty […]

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)


Hobo

Updated: SEO for Beginners 2016. A guide to search engine optimisation for Google in the UK and aimed at beginners.

test 1

by madman @

[mysiteauditor id=”55edd0fc1697c”]

The post test 1 appeared first on .

Custom Logo Apparel for Branding?

by Melanie Ledbetter-Remy @ Bizopia

Does your company have custom logo apparel? If the answer is no, WHY? In today’s world, no marketing avenue can be left untouched. So you think you have the online … Continue reading

The post Custom Logo Apparel for Branding? appeared first on Bizopia.

How to Drive Customer Engagement With Effective Email Marketing

by Windriver @ Wind River Marketing

Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Its own people.

The post How to Drive Customer Engagement With Effective Email Marketing appeared first on Wind River Marketing.

5 Fatal Flaws SEO Marketing

5 Fatal Flaws SEO Marketing

by Robert Donnell @ SEO Marketing for businesses

5 Fatal Flaws SEO Marketing – Interview Summary As well as ensuring that you use all of the best practices, you need to avoid SEO marketing’s biggest mistakes. Here are the 5 fatal flaws SEO Marketing: Search Engine Optimization (SEO) is crucial for any company in today’s online business world. Without good SEO, there is…

The post 5 Fatal Flaws SEO Marketing appeared first on SEO Marketing for businesses.

What Should SEO Cost?

What Should SEO Cost?

by Robert Donnell @ SEO Marketing for businesses

This interview with Dr. Stephie Althouse, Ph.D. was done to answer a question:  What should SEO cost?  It is our premise at P5 Marketing that because SEO is hard to value as it is intangible, people are tempted to spend very little. With the rapid pace of change in how search engines, especially Google, rank…

The post What Should SEO Cost? appeared first on SEO Marketing for businesses.

Learning from Tasty

by Snap Agency @ Snap Agency

Case studies are a great way for local businesses to learn more about other successful companies that have implemented digital marketing strategies. Digital marketing can often seem overwhelming to local...

SEO is Just Marketing. Deal With It.

SEO is Just Marketing. Deal With It.


Online Marketing Blog - TopRank®

When people learn I've recently written a book called Optimize they usually ask what it's about. I say it's about optimizing customer discovery and engagem

Digital Marketing Channels – An Overview

by admin @ eTraffic

  The online world is thriving with marketing possibilities. In order to make the most of it, it is crucial to understand the specific Pros & Cons of each digital marketing channel and maximize their benefits.   This article will cover the various digital marketing channels: SEO (Search Engine Optimization) Pros & Cons PPC (Pay

The post Digital Marketing Channels – An Overview appeared first on eTraffic.

The Killer SEO Guide for B2B Companies: Strategies & Tools

by Assaf @ eTraffic

Any chance you Google searched for something related to B2B SEO and found yourself here..? This is exactly what you will learn in this guide: how your company can rank higher in organic search results for your relevant keywords.   This article will cover:   SEO Basics The difference between B2B & B2C SEO The role of keywords

The post The Killer SEO Guide for B2B Companies: Strategies & Tools appeared first on eTraffic.

What Is Search Engine Optimization And Why Is It Important

What Is Search Engine Optimization And Why Is It Important


reliablesoft.net

Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. What is SEO? Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be

How SecureWorks Took Content Strategy From Guesswork to Game Changing

by Andrea Fryrear @ Content Marketing Institute

When Kira Mondrus joined SecureWorks, she wouldn’t start content marketing without personas and journey maps. She and her team built that necessary foundation and found success. Now she’s a 2017 Content Marketer of the Year finalist. Continue reading

The post How SecureWorks Took Content Strategy From Guesswork to Game Changing appeared first on Content Marketing Institute.

Hello world!

by madman @

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

The post Hello world! appeared first on .

Content Marketing vs. SEO: The Truth Behind A Ridiculous Debate

Content Marketing vs. SEO: The Truth Behind A Ridiculous Debate


Content Marketing Institute

True online marketing professionals know that both content marketing and SEO are star players in an enterprise-focused marketing strategy. Get more details.

A Guide to International SEO: Strategies and Guidelines

by Natalie Severt @ Unamo Blog

You have a business. Your business has a website. You use localized keyword research and traditional SEO tactics to help your business rank well online. You have a diversified backlink profile and high domain authority. Congratulations! But now you want to expand. And this is where it gets complicated. How do you create an international […]

7 Digital Marketing Trends for 2017

by emergentdig @ Emergent Digital

Innovative Digital Marketing Trends to Ring in the New Year Oh 2016, we hardly knew ye. A year of mobile-first search marketing, interactive content, and social media integration has flown by in the blink of an eye. In just a few days, we will watch the ball drop to inaugurate a new year. Digital marketers are thus already looking toward the ...

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The post 7 Digital Marketing Trends for 2017 appeared first on Emergent Digital.

test

by madman @

[mysiteauditor id=”560199ed62925″]

The post test appeared first on .

Small Businesses Need To Adopt A More Holistic Approach To Email & Online Marketing

by admin @ eTraffic

  If you are a small business owner looking to expand your client base, but don’t want to deal with web designers & coders, marketers & copywriters – then keep on reading.   This article will cover: What is email marketing Why SMBs should use email marketing Comparison of popular email marketing solutions How to

The post Small Businesses Need To Adopt A More Holistic Approach To Email & Online Marketing appeared first on eTraffic.

Gambling Site Riding on Top US Universities to Google’s First Page

by admin @ eTraffic

Read our SEO research of a gambling site that hacked dozens of university and governmental websites for aggressive link building.

The post Gambling Site Riding on Top US Universities to Google’s First Page appeared first on eTraffic.

Digital Marketing 101: What is SEO, SEM, and SMM? - Emergent Digital

Digital Marketing 101: What is SEO, SEM, and SMM? - Emergent Digital


Emergent Digital

Digital marketing involves many activities, including search engine optimization, (SEO) search engine marketing, (SEM), and social media marketing (SMM).

Digital Marketing Tips CEOs

Digital Marketing Tips CEOs

by Robert Donnell @ SEO Marketing for businesses

Digital Marketing Tips CEOs is based on an interview conducted by Dr. Stephie Althouse of TopNotchCEO.com. Dr. Stephie and shared our views and opinions on how CEOs can shape, guide and translate their business vision into a digital marketing effort. This short video titled: Digital Marketing Tips CEOs – summarizes the main points. The entire…

The post Digital Marketing Tips CEOs appeared first on SEO Marketing for businesses.

The Killer SEO Guide for B2B Companies | eTraffic

The Killer SEO Guide for B2B Companies | eTraffic


eTraffic

SEO strategies, best practices, real examples & tools for B2B websites. Learn from eTraffic, a leading B2B SEO agency, how to excel in search marketing.

Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations

by Joshua Nite @ Online Marketing Blog – TopRank®

Does anyone look forward to getting on an airplane anymore? Sure, you may be excited about where you’re going or what you plan to do when you get there. But anyone happily anticipating the screening, boarding, and flying part—well, I’ll have whatever vitamin supplement they’re on. If you’re headed to Content Marketing World, odds are [...]

The post Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations appeared first on Online Marketing Blog - TopRank®.

An SEO Driven Approach To Content Marketing: The Complete Guide

An SEO Driven Approach To Content Marketing: The Complete Guide


CoSchedule Blog

An SEO Driven Approach To Content Marketing: The Complete Guide

This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content

This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content

by Joe Pulizzi @ Content Marketing Institute

We explore Apple's record earnings, Google's new ad format, and AI bots that created a secret language. We also discuss Hasbro's failed bid for Lions Gate, rant about a media duopoly, and share an example of the week from Jim Cramer.
Continue reading

The post This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content appeared first on Content Marketing Institute.

Why Should I Use an SSL Certificate on My Website?

by Thomas Petty @ Bay Area Search Engine Academy

If you don't have an SSL certificate on your website, you may wonder why you need one. It's more than just secure transactions, and it can actually help your SEO and build trust with your visitors.

Integrate Google Search Console With Unamo SEO

by Adam Coombs @ Unamo Blog

Now you can integrate your Google Search Console properties with your Unamo SEO Campaign with GSC data storage for up to 2 years! ​​ You’ll have all of your relevant SEO data on one platform to expedite your analytics and decision making processes. ​ The integration will pull all of your data from GSC into […]

How to Create Content for the Technical B2B Buyer

by Rebecca Geier @ Content Marketing Institute

Over one-third of engineers dig at least four pages deep in Google search results in their B2B buyer journey. And that’s not the only atypical behavior. If your buyer is a technical professional, you’ll want to learn these five trends. Continue reading

The post How to Create Content for the Technical B2B Buyer appeared first on Content Marketing Institute.

SEO SpyGlass vs Other Backlink Checkers: the Story of One Test

by Link-Assistant.Com @ SEO Blog of Link-Assistant.Com

Dear SEO SpyGlass users, I am writing this as an answer to many questions that arose after Matthew Woodward published the results of his experiment where he compared the performance of the industry’s several top backlink checkers: SEO SpyGlass Majestic SEO Ahrefs Open Site Explorer (SEOmoz) Raven Tools The experiment involved 3 websites and the […]

Panda and Penguin Recovery | A Web Design & SEO Success Story

by Beth Browning @ Discover Your Customers

Last fall I received a phone call from the owner of a local patio furniture refinishing business. His organic traffic was on a downward trend and he was looking for solutions. After a quick look at his site, I was fairly certain that an evaluation would reveal that his site had been impacted by more than one of the [...]

The post Panda and Penguin Recovery | A Web Design & SEO Success Story appeared first on Discover Your Customers.

Choose your weapon: SEO or social media?

Choose your weapon: SEO or social media?


the Guardian

Digital marketing is critical to the success of most businesses, but what is the best way to spend limited resources? And why is Google+ worth exploring?

Marketing Day: Twitter Teams on mobile, Ads.txt adoption & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Web Design and HTTPS: The Google Requirement is Here

by Skip Kinzel @ Incite Digital Marketing

Web Design and HTTPS: The Google Requirement is Here As the ruling entity of the search-engine world, Google is constantly updating and refining their techniques as more websites hit the...

The post Web Design and HTTPS: The Google Requirement is Here appeared first on Incite Digital Marketing.

How to Implement a Content Marketing Platform in a Global B2B Organization

by Marcia Riefer Johnston @ Content Marketing Institute

Over 18 months, Rachel Schickowski and Stan Miller implemented a content marketing platform – a hub for all the marketing content of Rockwell Automation – for a team of 600 marketers around the world. Now, they share how they did it. Continue reading

The post How to Implement a Content Marketing Platform in a Global B2B Organization appeared first on Content Marketing Institute.

Marketing Day: Becoming an analytical marketer, holiday shopping forecasts & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

How and Why (or Why Not) to Build a Chatbot

by Marcia Riefer Johnston @ Content Marketing Institute

Are you ready for the visitors of tomorrow? Will your customers be able to get superior answers to their questions with your content? If you’re not using – or at least investigating – chatbots, your enterprise may not be ready. Continue reading

The post How and Why (or Why Not) to Build a Chatbot appeared first on Content Marketing Institute.

8 Big Questions From Content Marketing World to Ask Year Round

by Joe Pulizzi @ Content Marketing Institute

To kick off CMWorld Joe Pulizzi asked, “Do you think about your content marketing like George Lucas did about Star Wars?” Plus, discover seven more questions posed by speakers who all focus on the most valuable element in content. Continue reading

The post 8 Big Questions From Content Marketing World to Ask Year Round appeared first on Content Marketing Institute.

Conference Is Over: 19 Experts Share a Back-to-Work Action Plan

by Ann Gynn @ Content Marketing Institute

You’re bombarded with slide decks, tips, and inspiring stories from speakers. Your notebook is filled with ideas and your brain is happy. But how do you sift through that conference content overload and create a realistic action plan? Continue reading

The post Conference Is Over: 19 Experts Share a Back-to-Work Action Plan appeared first on Content Marketing Institute.

5 Steps to Decode the E-Commerce Customer Journey: Multi-Device Mayhem

by Sam Hurley @ Digital Current

Customers now use multiple devices during the customer journey & it can be difficult to accurately track them between devices, but we’re here to help. Firstly: There is no ignoring the significance of the e-commerce industry. Its growth over the years has been phenomenal, constant, and ubiquitous. Even if the trend begins to slow down […]

The post 5 Steps to Decode the E-Commerce Customer Journey: Multi-Device Mayhem appeared first on Digital Current.

What is SEO?

by Rali @ Twelve Legs Marketing

The Internet User Today – Optimizing for a New Generation of Searchers Often times we measure time in the sense of seconds or minutes. So what does a minute mean in digital terms? There are some impressive infographics out there such as the What Happens in an Internet Minute? created by Intel, but here are […]

The post What is SEO? appeared first on Twelve Legs Marketing.

7 Biggest PPC Nightmares Sinking Your ROI

by Today's Industry Insider @ The Kissmetrics Marketing Blog

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, […]

SEO in Five Easy Steps

by Robert Donnell @ SEO Marketing for businesses

SEO in five easy steps. There is no such thing! There are bunches of articles with seductive titles like: “Five Easy Steps to Good X”. That type of headline encourages a higher than average amount of downloads. Why? We are all looking for an easy path to success. Unfortunately there rarely is one. Often the five…

The post SEO in Five Easy Steps appeared first on SEO Marketing for businesses.

What is SEO? - Twelve Legs Marketing

What is SEO? - Twelve Legs Marketing


Twelve Legs Marketing

The Internet User Today – Optimizing for a New Generation of Searchers Often times we measure time in the sense of seconds or minutes. So what does a minute mean in digital terms? There are some impressive infographics out there such as the What Happens in an Internet Minute? created by Intel, but here are …

“By Your Powers Combined…”: Integrating SEO and Content Marketing for Greater Success

by Stephen Porritt @ Big Leap

Back in the ‘90s, there was a cartoon called Captain Planet and the Planeteers. It was about a group of five teenagers—of surprising racial diversity—who each had a ring granting them super powers. They used these powers to fight pollution, and when the job was too big for them to handle alone, they put their […]

The post “By Your Powers Combined…”: Integrating SEO and Content Marketing for Greater Success appeared first on Big Leap.

SEO Title Tags: Best Practices and Examples

by Adam Coombs @ Unamo Blog

Title tags in SEO are like the title of your book for the demographics of your two most important types of readers; people and robots. The people need to know what they can expect to find on your page when they click the link. The robots (crawlers) prioritize your page and its content through a […]

Ecommerce Marketing Capture Tools: Privy vs. Justuno

by Katy Schrage @ Springboard Marketing

In the world of ecommerce marketing, pop ups and interstitials are being discussed more and more as integral tactics in advanced marketing strategies. They are being used so much, in fact, that Google implemented pop up rules and guidelines tempering their use at the beginning of this year. While following the appropriate display rules, pop […]

The post Ecommerce Marketing Capture Tools: Privy vs. Justuno appeared first on Springboard Marketing.

5 Big Reasons Why Your E-Commerce Brand Needs to Use AI (+Tools to Try!)

by Sam Hurley @ Digital Current

E-commerce remains a highly competitive field, but don’t fret, you can make it big amongst the giants thanks to artificial intelligence and machine-learning tools. Artificial intelligence and machine learning have far surpassed the “eye roll” reaction they once sparked… They have become essential tools for many large e-commerce brands to operate at such scale — […]

The post 5 Big Reasons Why Your E-Commerce Brand Needs to Use AI (+Tools to Try!) appeared first on Digital Current.

SEO Marketing | Viewing marketing strategy from an SEO perspective

SEO Marketing | Viewing marketing strategy from an SEO perspective


SEO Marketing for businesses

What is SEO Marketing? It is understanding marketing through the lens of search. Search strategy combined with strategic marketing thinking makes it happen.

7 Advantages of On-Site SEO Training

by Beth Browning @ Discover Your Customers

SEO training is top of mind for many business owners and managers but it can be difficult to find quality training that doesn’t take you away from your business for multiple days and doesn’t cost an arm and a leg. There are some great public workshops available but there aren’t many alternatives for someone who [...]

The post 7 Advantages of On-Site SEO Training appeared first on Discover Your Customers.

Keyword Research for Search Engine Optimization (SEO) [Webinar Recording]

by Chris Raulf @ Boulder SEO Marketing

Learn How to Identify Your Most Important and Lucrative SEO Keywords Hands down, understanding and being able to research and identify the keywords your potential customers type into Google is crucial to succeeding with SEO. It’s probably the most critical aspects of a digital marketing strategy. Knowing what keywords and phrases your target audience uses...

The Evolution of the Google SEO Algorithm

by admin @ eTraffic

It’s hard to believe, given the vast amount of websites available globally, but there is one single company, in this decentralized environment, that dictates the behavior of millions of sites – Google. Almost any company wishing to have a significant

The post The Evolution of the Google SEO Algorithm appeared first on eTraffic.

5 Key Milestones to Develop and Advance Your Content Marketing Program

by Heather Levy @ Content Marketing Institute

What does it take for your content marketing program to mature in your organization? Explore the levels in Gartner’s Content Marketing Maturity Model and learn the five key attributes your program must have for any progress. Continue reading

The post 5 Key Milestones to Develop and Advance Your Content Marketing Program appeared first on Content Marketing Institute.

What Is SEO and Why Does It Matter? | Constant Contact Blogs

What Is SEO and Why Does It Matter? | Constant Contact Blogs


Constant Contact Blogs

What is SEO and how can it benefit your business? Learn more about how search engines rank websites and how you can influence the results.

Patience (with Search Engine Optimization) is a Virtue

by Chris Raulf @ Boulder SEO Marketing

When I first talk to potential customers about search engine optimization (SEO), I see them get really excited and enthusiastic about the possibilities. At some point, they ask how quickly it will be before they get a lot more organic search engine traffic. This is the part that can be difficult because although I get...

Fantastic ‘Shoppable’ Video Marketing Strategies

by Jon Mowat @ AWR

There’s no need for me to bore you with stats about video content consuming the Web, expedited by Facebook planning a video-first future and Fortune 500 companies confirming video marketing delivers higher returns than display ads. The medium of moving pictures can’t fail to catch the eye, and as 4G connections become increasingly widespread – … Continue reading "Fantastic ‘Shoppable’ Video Marketing Strategies"

The post Fantastic ‘Shoppable’ Video Marketing Strategies appeared first on AWR.

4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom

by Ashley Zeckman @ Online Marketing Blog – TopRank®

The pressure is on! Content marketers are being expected to create more with less. And often, that means creating more content without adding additional team members. Unfortunately, the content copywriters are often the ones that bear the brunt of these situations which can be exhausting and cause content burnout. To help ease the pain, Workfront’s [...]

The post 4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom appeared first on Online Marketing Blog - TopRank®.

How to Protect Customer Data — and Your Company

by Kristina Podnar @ Content Marketing Institute

Your subscribers and customers need to know that if they share personal data to gain access to your content or products, you’re prepared to protect their data. A digital data policy may not top your to-do list, but it should. Let’s get started. Continue reading

The post How to Protect Customer Data — and Your Company appeared first on Content Marketing Institute.

This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content

This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content

by Joe Pulizzi @ Content Marketing Institute

We explore Facebook's new Watch, Netflix's content buying spree, and Google's ongoing interest in Snap. We also discuss Quartz's branded content results, share a rave about Time Inc., then close with an example of the week on JWT. Continue reading

The post This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content appeared first on Content Marketing Institute.

How You Relate Content Marketing and SEO?

How You Relate Content Marketing and SEO?


AWR

Content marketing and SEO have replaced traditional marketing tactics to the next level. Since their inception, both of these concepts have also undergone much change.

Effective Web Design: Understanding Intuitive Page Layouts

by Skip Kinzel @ Incite Digital Marketing

Effective Web Design: Understanding Intuitive Page Layouts For every well-designed website, there’s also a handful of pages that are laid out with confusion as their main reaction among consumers. You...

The post Effective Web Design: Understanding Intuitive Page Layouts appeared first on Incite Digital Marketing.

Digital Weekly: Creating Amazing Content Experiences, Social Media Automation, & More

by Kyle Johnson @ Digital Current

Learn how AMP has become integral for organic search, how to draw in millennials with content marketing, & so much more! After a couple weeks off, we return to look at how automation and big data are becoming a part of digital marketing. We also explore ways to deepen human connections through content marketing. Let’s […]

The post Digital Weekly: Creating Amazing Content Experiences, Social Media Automation, & More appeared first on Digital Current.

Combining Content Marketing and SEO Strategy | Outbrain Blog

Combining Content Marketing and SEO Strategy | Outbrain Blog


outbrain.com

What is the difference between SEO and content marketing and how they overlap? How to define 2 solid strategies to work together to achieve high ROI.

Marketing Day: AMP links at large, August’s top 10 YouTube video ads & FTC news

by Amy Gesenhues @ Marketing Day – Marketing Land

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Facebook’s, Instagram’s and Snapchat’s audience size estimates compareSep 15, 2017 by Tim Peterson Facebook’s and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those […]

4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom

by Ashley Zeckman @ Online Marketing Blog – TopRank®

The pressure is on! Content marketers are being expected to create more with less. And often, that means creating more content without adding additional team members. Unfortunately, the content copywriters are often the ones that bear the brunt of these situations which can be exhausting and cause content burnout. To help ease the pain, Workfront’s [...]

The post 4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom appeared first on Online Marketing Blog - TopRank®.

Is Having Multiple Keyword Domain Names Good for SEO?

by Thomas Petty @ Bay Area Search Engine Academy

It seems logical that having multiple keyword-rich domains pointing at your website would be a good thing to help the SEO. Unfortunately, it causes more harm than good.

4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company

by Today's Industry Insider @ The Kissmetrics Marketing Blog

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top […]

Perfect Pizza’s Inbound Marketing Strategy – A Fictional Case Study

by Chris Raulf @ Boulder SEO Marketing

Remember when you’d use a phone book to find a business or phone number, or go to the library to find facts or information? Ask any teenager today what a phone book is and they’d probably give you a blank stare because phone books have been made obsolete. People use the internet to find information...

Ads Are Killing the Web: Are You Part of the Problem?

by Kirk Cheyfitz @ Content Marketing Institute

The switch from crappy ads to valuable content is long overdue in online marketing. Is it too late to save the web? Plus, learn the six steps to digital decency for your brand. Continue reading

The post Ads Are Killing the Web: Are You Part of the Problem? appeared first on Content Marketing Institute.

How to Promote a Contractor

by admin @ Common SEO Questions

Contractors understand how important it is to promote their businesses to obtain new customers.  This is especially true when it comes to marketing activities that are performed online.  Online marketing, also referred to as digital marketing, is the perfect way for a contractor to advertise their services, promote their brand and get in front of […]

How B2B Brands Can Use Quora to Drive Traffic, Establish Authority, & Earn SEO Benefits

by Brian Honigman @ Digital Current

Quora is an effective avenue to boost your brand’s presence online. Learn how to best use the Q&A site to boost traffic, authority, and SEO. It’s difficult to find an answer to a very specific, nuanced question online at times. Google searches often return results that help answer a question broadly, while Yahoo Answers are […]

The post How B2B Brands Can Use Quora to Drive Traffic, Establish Authority, & Earn SEO Benefits appeared first on Digital Current.

8 SEO Do’s and Don’ts for Business Owners

by Snap Agency @ Snap Agency

As a business owner, you have a business to run. So you’ve probably hired an SEO agency to develop your website and online presence. That’ll almost always give you the...

7 Ways to Better Integrate Content Marketing Across Your Company

by Brian Honigman @ Digital Current

With these 7 methods, your company can utilize other business-related functions as content marketing opportunities to improve the organization’s overall marketing strategy. Content marketing is one of the most effective forms of marketing today since the competition for consumer attention has increased significantly, while a customer’s tolerance for disruptive messaging has diminished. “More than just […]

The post 7 Ways to Better Integrate Content Marketing Across Your Company appeared first on Digital Current.

Should Your Brand Focus Primarily on SEO or Social Media? Learn the Pros and Cons of Each

by Brian Honigman @ Digital Current

Considering SEO or social media for your business? Discover the pros and cons of each to determine what will work best for you. It’s clear SEO and social media are beneficial for similar and distinct reasons, but most brand teams don’t have the capabilities to be active on every medium in a significant way. With […]

The post Should Your Brand Focus Primarily on SEO or Social Media? Learn the Pros and Cons of Each appeared first on Digital Current.

Marketing Day: SEO content audits, YouTube ad tips & The Media Trust’s ‘first vendor network’

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Why is SEO Important in Digital Marketing | edu CBA

Why is SEO Important in Digital Marketing | edu CBA


eduCBA

More and more, the use of SEO is becoming important for the overall success of digital marketing. And we would get a very good idea if we carefully watch it

How Is Digital Marketing Different From SEO?

by Thomas Petty @ Bay Area Search Engine Academy

Search engine optimization and a website isn't necessarily a good marketing plan. In today's world, with today's sophisticated and connected buyers, you have to have a digital marketing plan in place to generate leads.

This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment?

This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment?

by Joe Pulizzi @ Content Marketing Institute

We explore Apple's big investment in streaming content, a Facebook ad biz failure, and the shifting business model for publishers. Our rants and raves include Zillow and HBR, then we close with an example of the week from the AAHA. Continue reading

The post This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment? appeared first on Content Marketing Institute.

How Financial Services Companies Build Relationships Through Content

by Dawn Papandrea @ Content Marketing Institute

As customer relationships evolve from in-person transactions to omnichannel engagement, consumer-facing banks and insurance companies have realized it’s time to step up their game. Here are some innovative examples. Continue reading

The post How Financial Services Companies Build Relationships Through Content appeared first on Content Marketing Institute.

How SEO Marketing Can Increase Your Business Visibility for Customers

How SEO Marketing Can Increase Your Business Visibility for Customers


Discover Your Customers

SEO Marketing is a hot topic. Hiring for SEO is a big decision. Learn how we can help you with Search Engine Marketing Best Practices & Mentoring approach.

eCommerce Marketing – Where Do I Start?!?!

by Chad Myers @ Springboard Marketing

“What is eCommerce Marketing and what is the most effective way to grow my business?” This is the number one question our eCommerce marketing agency receives from etailers who are looking to grow from 7 figures to 8 figures in annual revenue. Many etailers start their business because they are highly effective at one (or […]

The post eCommerce Marketing – Where Do I Start?!?! appeared first on Springboard Marketing.

What an Online Marketing Company Should be Doing for Your Business

by Skip Kinzel @ Incite Digital Marketing

What an Online Marketing Company Should be Doing for Your Business A company is essentially lost when they don’t have a website presence. Every business must have a website and...

The post What an Online Marketing Company Should be Doing for Your Business appeared first on Incite Digital Marketing.

Franchise SEO: How to Apply Local SEO to Multiple Locations

by Avinash Nair @ Unamo Blog

From creating different landing pages to finding niche, relevant keywords, a lot of franchisors (and their SEO vendors) are neck deep in their search for the Holy Grail of franchise SEO. And that’s only the beginning. As a franchisor, you’re aware by now of the many pitfalls of attempting to unify information without duplicating it. […]

5 SEO Tips for Small or Local Business Owners

by Beth Browning @ Discover Your Customers

These days it’s rare that I meet a local business owner who doesn’t have a website and most have an awareness of SEO (search engine optimization). Unfortunately it’s not so rare to learn that it hasn’t been updated since it was first built in 2011 (or before) and their understanding of SEO is limited. Many website [...]

The post 5 SEO Tips for Small or Local Business Owners appeared first on Discover Your Customers.

If you were an SEO of a large company, what would you include in your 2011 strategy?

by admin @ Clicks Internet Marketing in Pittsburgh, PA

This video from Matt Cutts, aka The Google Guy, covers what search engines will be looking for in 2011 from webmasters and Internet Marketers. I think the name of the game here is SOCIAL. www.youtube.com/watch?v=vLp9Qf99DCI If you were an SEO of a large company, what would you include in your 2011 strategy? is a post from: [...]

If you were an SEO of a large company, what would you include in your 2011 strategy? is a post from: Clicks Internet Marketing in Pittsburgh, PA

Is SEO Still Worth It for Small Businesess?

Is SEO Still Worth It for Small Businesess?


Clickx

Is SEO worth it? Here are the top things to consider if you are thinking about starting an SEO campaign with a company or service provider.

How to Promote a Doctor

by admin @ Common SEO Questions

A doctor’s office must maintain a steady flow of new and returning patients to remain successful.  While most doctors’ offices rely on word of mouth or local advertising to promote their facilities, there are also other modern approaches that are performed entirely online.  This is known as digital marketing.  Digital marketing for doctors provides a […]

4.5 Reasons to Hire a SEO Company

by Melanie Ledbetter-Remy @ Bizopia

So you want your company to be found online? To rank on the first pages on major search engines (Google, Yahoo!, and Bing), consider adding a seasoned professional, search engine … Continue reading

The post 4.5 Reasons to Hire a SEO Company appeared first on Bizopia.

Are Keywords Still Relevant, and How to Use the Right Ones

by Kristi Hines @ SEO Blog of Link-Assistant.Com

Editor's note: this post is brought to you by Kristi Hines, a freelance writer, professional blogger, and social media enthusiast. If you're interested in more content on doing keyword research the right way, check out SEO PowerSuite's manuals on 4 Steps to Efficient Keyword Research and  Applying Keyword Difficulty Score. Google has done several things in the last couple of […]

5-Stage Digital Marketing Plan to a Successful Product Launch

by Rebekah Radice @ Digital Current

The success of a new product launch depends on many variables. By utilizing different digital marketing channels and tools, you can help ensure a victorious introduction. Using social media to launch a new product is exhilarating. It’s also overwhelming if you haven’t planned accordingly. From pre-launch activities to influencer outreach, your launch plan will make […]

The post 5-Stage Digital Marketing Plan to a Successful Product Launch appeared first on Digital Current.

24 Experts Share How to Avoid Big Mistakes in Content Marketing

by Ann Gynn @ Content Marketing Institute

Though we hate to admit our mistakes, they can be our best teachers. But you don’t always have to make them to learn from them. Experts presenting at Content Marketing World reveal 24 mistakes they’ve encountered – and how to fix them. Continue reading

The post 24 Experts Share How to Avoid Big Mistakes in Content Marketing appeared first on Content Marketing Institute.

Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations

by Joshua Nite @ Online Marketing Blog – TopRank®

Does anyone look forward to getting on an airplane anymore? Sure, you may be excited about where you’re going or what you plan to do when you get there. But anyone happily anticipating the screening, boarding, and flying part—well, I’ll have whatever vitamin supplement they’re on. If you’re headed to Content Marketing World, odds are [...]

The post Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations appeared first on Online Marketing Blog - TopRank®.

Who Would You Add to Your Content Marketing Team?

by Ann Gynn @ Content Marketing Institute

If you could add someone from another department or industry to your content marketing team, who would it be? Here are 22 suggestions from Content Marketing World presenters. Their answers are enlightening – and usually realistic. Continue reading

The post Who Would You Add to Your Content Marketing Team? appeared first on Content Marketing Institute.

How to Do Customer Engagement If You’re In a Unique Niche

by Today's Industry Insider @ The Kissmetrics Marketing Blog

I once worked with a business that specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your […]

SEO Basics: Content Marketing Success Tips

SEO Basics: Content Marketing Success Tips


Content Marketing Institute

In this fifth installment of our Back to Basics content marketing series, we tackle the basics of SEO for content marketing success. Get the SEO essentials.

How GE Gives Recruiting Content a Personality Lift

by Clare McDermott @ Content Marketing Institute

Learn how 125-year-old manufacturing-turned-digital-industrial giant attracts a new generation of innovation-seeking talent. Discover its ideas that any company can use to give recruiting-focused content marketing a personality lift. Continue reading

The post How GE Gives Recruiting Content a Personality Lift appeared first on Content Marketing Institute.

Why a PPC Campaign Might Be Your Best SEO Move

by Snap Agency @ Snap Agency

It can be easy for even the most experienced digital marketers to get caught up in a single tactic. We can lose our creativity and then become worried when that...

Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling

by Marcia Riefer Johnston @ Content Marketing Institute

Take chinchillas and marshmallows. Pick circuses and bacon. Or start from the beginning of the fun – and useful – word-play game from the former executive producer of The Colbert Report and now a corporate social media manager. Continue reading

The post Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling appeared first on Content Marketing Institute.

The Art of the Cart: How Retail Brands Can Cash in on Content Marketing

by Jodi Harris @ Content Marketing Institute

Every moment counts when competing for attention of today's demanding and discerning retail consumers. Use these tips and examples to make sure your content efforts deliver the goods while supporting your brand's overall value. Continue reading

The post The Art of the Cart: How Retail Brands Can Cash in on Content Marketing appeared first on Content Marketing Institute.

Digital Marketing News Roundup – July 2017

by Scott Sundblom @ Big Leap

The summer heat didn’t slow things down at all on the digital marketing front. This month’s news roundup includes an update on a major Google search feature, Instant Search, native video support coming to LinkedIn, and an update to Google’s AdWords Editor!   Google Drops Google Instant Search For nearly 7 years, Google has served […]

The post Digital Marketing News Roundup – July 2017 appeared first on Big Leap.

What is the Difference Between SEO and Inbound Marketing?

What is the Difference Between SEO and Inbound Marketing?


PHOS Creative

These days, many people are wondering, "What is the difference between SEO and inbound marketing? Thankfully, this blog from West Designs shares the answer.

High-quality Content Marketing is the Real Search Engine Optimization (SEO)

by Chris Raulf @ Boulder SEO Marketing

Although Google hasn’t confirmed it yet, it appears that they released an update called “Fred” to their search engine algorithm in March of 2017, which at least partially targets the quality of websites. A number of websites reported a drop in organic search traffic by 50% or higher overnight. It seems that many of these websites...

3 Components to Running a Smooth Content Operation

by Pratik Dholakiya @ Content Marketing Institute

Does your content marketing team feel like a disconnected group? To create a functioning content marketing team, put together the key elements – talent, tools, and operations – to create a program that benefits your company. Continue reading

The post 3 Components to Running a Smooth Content Operation appeared first on Content Marketing Institute.

How to Build a Lead Magnet Into Your Product to Fuel Growth

by Today's Industry Insider @ The Kissmetrics Marketing Blog

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value […]

SEO Marketing Agency & SEO Services in Utah | Big Leap

SEO Marketing Agency & SEO Services in Utah | Big Leap


Big Leap

Looking for organic SEO services? Big Leap is an SEO agency with a holistic approach to online marketing. We'll help you build & manage your presence online.

HIRING: Social Media Account Manager

by Bizadmin @ Bizopia

JOB DESCRIPTION: SOCIAL MEDIA MARKETING ACCOUNT MANAGER Successful, full service website development and online marketing company is currently hiring for a Social Media Marketing Account Manager. This is a direct hire … Continue reading

The post HIRING: Social Media Account Manager appeared first on Bizopia.

Is SEO a good career choice? 14 top experts know the answer

by Olga Gabdulkhakova @ SEO Blog of Link-Assistant.Com

  Many young people who're looking for a career path wonder if SEO is a good road to take. Indeed, sites are spreading up daily, and their owners want better web presence. On the other hand, there are constant talks that SEO is dead, so it might be not a great road to take at […]

Why You Should Ignore Yahoo and Bing Even Though They Matter

by Snap Agency @ Snap Agency

When most SEOs do keyword research, the large majority will only ever look at Google. This might seem silly to you because a surprisingly large amount of people still use...

The SEO Audit – Your Business’s Road Map to Organic Success

The SEO Audit – Your Business’s Road Map to Organic Success

by Robert Donnell @ SEO Marketing for businesses

The SEO site audit is a process for periodical identification and strategic prior prioritization of issues on a website. It is vital to know where you are at, so you know where you need to go. During the audit, we assess a site’s search engine compliance and technical factors one of the most important things…

The post The SEO Audit – Your Business’s Road Map to Organic Success appeared first on SEO Marketing for businesses.

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

Conductor - Content Intelligence Platform

Conductor - Content Intelligence Platform


Conductor

Get discovered online by customers who are looking to buy. Increase your marketing ROI with Conductor's content and SEO platform.

SEO basics: What is content marketing? • Yoast

SEO basics: What is content marketing? • Yoast


Yoast

Content marketing contains all marketing strategies that focus sharing information. It is an important aspect of an SEO strategy.

Convert Your Most Vital (and Most Ignored) Audience Into Brand Ambassadors

by Marcia Riefer Johnston @ Content Marketing Institute

Do you ignore your organization’s most important audience? Chances are, you put all your brand-building energy into external messages. But if company employees aren’t part of your content marketing strategy, you miss an opportunity. Continue reading

The post Convert Your Most Vital (and Most Ignored) Audience Into Brand Ambassadors appeared first on Content Marketing Institute.

10 Lies You Should Never Believe From SEO "Gurus"

10 Lies You Should Never Believe From SEO "Gurus"


Marketing Land

If you hear any of these things coming out of the mouth of prospective vendors, be very very careful.

How Google is Like Your Local Library

by Beth Browning @ Discover Your Customers

What is SEO? Search Engine Optimization (SEO) in a nutshell is the practice of improving your website and online networking to increase the chances someone will find you when they go to Google to find the product or service you sell. Before you can decide what might need to be changed or improved, it’s important [...]

The post How Google is Like Your Local Library appeared first on Discover Your Customers.

What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization?


Search Engine Land

Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more.

Is Your Website “Unlovable”?

by Melanie Ledbetter-Remy @ Bizopia

Does your website suffer from a high bounce rate? Do people depart within seconds of arrival? Your site might be deemed “UNLOVABLE” by searchers as well as search engines. This “UNLOVABLE” series of SEO tips will … Continue reading

The post Is Your Website “Unlovable”? appeared first on Bizopia.

Quick & Actionable Guide to eCommerce Customer Segmentation

by Stephan Markov @ AWR

Have you already heard that you should not be doing a “one-size fits all” kind of marketing? Of course you have. Probably a million times, I bet. You’ve also heard of segmentation and that you should hack and slash your customers into separate groups called “segments”. All good, but you never started doing it, simply … Continue reading "Quick & Actionable Guide to eCommerce Customer Segmentation"

The post Quick & Actionable Guide to eCommerce Customer Segmentation appeared first on AWR.

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice


Smart Insights

Our recommendations on SEO best practice Search Engine Optimisation (SEO) is arguably THE most cost-effective digital marketing technique, but also the most challenging to get right. Our SEO resources are aimed at marketers who need to ask the right questions …..

Search Engine Optimization | Springboard Marketing

Search Engine Optimization | Springboard Marketing


Springboard Marketing

Solve your website traffic problems with a few basic SEO tactics. Let Springboard craft an SEO strategy that will increase quality traffic, swiftly.

Marketing Day: The new attribution challenge, adding chatbots to your arsenal & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Digital Marketing 101: What is SEO, SEM, and SMM?

by emergentdig @ Emergent Digital

The Difference Between the Most-Used Digital Marketing Acronyms The world of digital marketing is as complex as it is exciting. Young entrepreneurs get into the digital marketing business as freelancers, writers, and web designers. Small businesses use lean digital marketing strategies to grow their presence online and gain new customers. SMBs become massively successful corporations by harnessing the power of ...

Read More

The post Digital Marketing 101: What is SEO, SEM, and SMM? appeared first on Emergent Digital.

4 Fantastic Social Media Tools to Rapidly Scale Your Marketing (Plus CEO Predictions!)

by Sam Hurley @ Digital Current

There are a million and one other “social media tool” roundup posts — so I wanted to bring a completely fresh (and extraordinary) offering to the table. Piqued your interest? Not only are the following pieces of digital kit some of the best social tools around. Not only should you experiment with each. Not only […]

The post 4 Fantastic Social Media Tools to Rapidly Scale Your Marketing (Plus CEO Predictions!) appeared first on Digital Current.

How To Set Realistic Expectations In Your SEO Marketing Strategy

by James Straatman @ Big Leap

Understanding and setting realistic expectations is truly at the heart of any successful SEO marketing campaign. In this article, you will will be presented with a practical approach to understanding the fundamentals and how to set the proper foundation for establishing thriving, long-term client and agency SEO marketing relationships.   Understanding the Fundamentals There are […]

The post How To Set Realistic Expectations In Your SEO Marketing Strategy appeared first on Big Leap.

How to Network at a Conference: 101 Tips From Marketing’s Best

by Aaron Orendorff @ Content Marketing Institute

Conferences are not for the faint of heart. It’s a challenge to leave with fresh relationships and meaningful connections. That’s why you should consider adopting some of these 101 networking tips. Continue reading

The post How to Network at a Conference: 101 Tips From Marketing’s Best appeared first on Content Marketing Institute.

[Webinar Recording] Improve Your ROI With International and Multilingual SEO (ISEO)

by Chris Raulf @ Boulder SEO Marketing

Although studies have shown that people prefer to use the web in their native language, translating websites was traditionally a complicated task, requiring significant IT-resources. Furthermore, translated websites often fail to reach their potential ROI because they skip the step of international search engine optimization. Presented on Wednesday, May 24, 2017, in this hour-long webinar, Péter...

Direct Marketing Methods and How They Can Improve Your Business

by Windriver @ Wind River Marketing

Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Its own people.

The post Direct Marketing Methods and How They Can Improve Your Business appeared first on Wind River Marketing.

How to Use Empathy Mapping to Aim Your Content at Your Audience

by Stephen Porritt @ Big Leap

In a previous post, we talked about what role-playing games could teach us about aligning sales and content marketing. We also talked about how important it is to specify a target customer, and tailor your marketing narrative towards the needs and desires of said customer. Today, we’re going to use the keystone of role-playing—imagination—to help […]

The post How to Use Empathy Mapping to Aim Your Content at Your Audience appeared first on Big Leap.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

How Web Development and Web Marketing Work Together

by Skip Kinzel @ Incite Digital Marketing

How Web Development and Web Marketing Work Together The Internet is a vast world that’s continually growing with companies popping up on the virtual horizon each day. To stand out...

The post How Web Development and Web Marketing Work Together appeared first on Incite Digital Marketing.

Social Media Marketing for Doctors

by admin @ Common SEO Questions

As with any business operation, doctor’s offices must also rely on marketing to attract new patients into their businesses.  In fact, without a steady flow of new and returning patients, a doctor’s office will not survive for long.  Yet, many doctors are not maximizing their marketing potential.  One very effective way to boost the marketing […]

How to Tear Down Silos to Create a Culture of Content

by Marcia Riefer Johnston @ Content Marketing Institute

Marcus Sheridan saved his pool company by using content as a sales tool. What would it take to make content the star of your brand’s sales? Knock down silos to create a culture of content. Marcus shares how to do that. Continue reading

The post How to Tear Down Silos to Create a Culture of Content appeared first on Content Marketing Institute.

SEO Made Simple: A Step-by-Step Guide

SEO Made Simple: A Step-by-Step Guide


Neil Patel

Guess how many blog posts are published each day. Any ideas? Over 2 million. That means 46 people have pressed publish by the time you read these 4 sentences. This makes it kinda tough to stand out. But you have to, if you want to make your blog a successful one, that is. While I …

How To Segment Your Content Marketing Strategy: 4 Types of Content for 4 Types of Audience

by admin @ eTraffic

Your content is a strategic marketing tool. In order to maximize its potential, and reach the widest audience possible, you need to understand how to segment your audience and craft your content accordingly.   This article will detail the 4 types of content tailored for the 4 types of audience: Conversion focused content for experts

The post How To Segment Your Content Marketing Strategy: 4 Types of Content for 4 Types of Audience appeared first on eTraffic.

Twitter: Social Media Marketing Tools

by Melanie Ledbetter-Remy @ Bizopia

As the year closes, social media outlets are beginning to push out stats for the year. DID YOU KNOW, the social networking and microblogging service Twitter averaged 317 million monthly ACTIVE … Continue reading

The post Twitter: Social Media Marketing Tools appeared first on Bizopia.

How to Integrate Guest Blogging Into Your Content Marketing Strategy

by Kelsey Meyer @ Content Marketing Institute

Is your content marketing strategy missing the guest-contributed content piece of the puzzle? Learn more about why your content published on third-party sites can make a critical difference – and how to get started. Continue reading

The post How to Integrate Guest Blogging Into Your Content Marketing Strategy appeared first on Content Marketing Institute.

Is Your Email List Too Teeny?

by Thomas Petty @ Bay Area Search Engine Academy

If you're serious about using email marketing to reach your prospect list and grow your business, you need to build your list. A teeny email list won't cut it in today's world. Join us for this FREE Webinar and learn the tools to easily build your email marketing funnel.

SEO Services Search Engine Optimization

SEO Services Search Engine Optimization


Snap Agency

Snap Agency's #1 at SEO. We develop custom campaigns that include targeting, technical markup, content marketing and more.

4 Things You Should Know About Klaviyo

by Aubrey Aynes @ Springboard Marketing

It’s no secret that we love Klaviyo. It’s one of the most powerful ecommerce email marketing tools available. We use it when marketing ecommerce stores and think all ecommerce stores should be using it. When used right, it can have a large impact on conversion rates, average order values, customer retention, and more. Below are […]

The post 4 Things You Should Know About Klaviyo appeared first on Springboard Marketing.

SEO for New Websites and Startups? Not So Fast. Learn the Difference Between Setup and Ongoing SEO

by admin @ eTraffic

  You’ve just launched a new website? You must be thinking – I need SEO! You do. And you don’t. You do need to make your site SEO friendly – setup SEO. You don’t need to start with heavy-duty SEO – ongoing SEO.   This article will cover:   Effective traffic channels for early-stage websites

The post SEO for New Websites and Startups? Not So Fast. Learn the Difference Between Setup and Ongoing SEO appeared first on eTraffic.

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