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TargetRemarket.com – What is IP ReTargeting?

TargetRemarket.com – What is IP ReTargeting?

by admin360 @ BizConnect360

Simply put, we take a consumer’s US Postal physical mailing address, translate it to an IP address, and place a non-invasive call to action marketing message on the computers at the home of your prospects.  It’s not like emailing at all.  With emailing, a good marketing campaign might be lucky to get a 4.0% open […]

Joint Employer Bill Would Give Clarity, Certainty to Small Businesses

by NAHB Now @ NAHB Now | The News Blog of the National Association of Home Builders

NAHB today urged Congress to pass the bipartisan Save Local Business Act, legislation that would boost housing affordability and provide small businesses certainty and predictability by clarifying under law what constitutes a joint employer.

Dream Local hires new marketing strategist, Jillian Bedell

by michaela @ Dream Local Digital

Get to know our newest #HoneyBadger, Jillian. Jillian Bedell has been creating content as a freelancer for Dream Local for two years, and is excited to learn more about the business of social as a marketing strategist.   Jillian has a degree in literature from a small college in New Haven, Connecticut. Since graduating she…

The post Dream Local hires new marketing strategist, Jillian Bedell appeared first on Dream Local Digital.

Find out why your leads are not becoming customers!

by admingeorge @ BizConnect360

Is your business generating leads but not converting enough of them into clients/sales?  Wouldn’t it be nice to know what your potential customers do when they get to your website, capture pages, or ads?  Do they watch your videos, do they read your material,what stops them from opting in?  Now you can find out all […]

Upgraded Admin Experience

by Nick Ehrhard @ Second Street

Today we’re excited to announce a refreshed experience for the Second Street partner tool. The new experience is considerably faster, offers a more modern look and feel, and places a

How to Diamond Paint

How to Diamond Paint

by @ How to of the Day

Diamond painting is similar to painting by number, except that instead of using paint, you are using tiny, flat-backed rhinestones, crystals, or diamonds. You can purchase diamond painting kits online and in some well-stocked arts and crafts stores. The process can look intimidating, but it is actually quite simple. Once you know what to do, you can find the project both relaxing and rewarding.

How to Pay Attention in a Dull Class

How to Pay Attention in a Dull Class

by @ How to of the Day

Dull or boring classes can be a challenge to endure, especially if you’re trying to earn a top grade. Every student experiences a dull class once in a while, but the good news is that there are easy ways to keep yourself engaged while avoiding distractions. Coming to class prepared, striving to participate, and removing distractions like your cell phone and snacks are all strategies you can use to make it easier to pay attention.

Local Online Advertising for Dummies - Local SEO Guide

Local Online Advertising for Dummies - Local SEO Guide


Local SEO Guide

Court Cunningham, CEO of Yodle, recently published “Local Online Advertising for Dummies”, a book to help SMBs “plan and launch an effective local online advertising campaign”, “set up a Web site that draws local traffic” & “maximize your presence on top search engines”. I haven’t read the book yet, and I am sure it has …

Entrepreneur’s Guide: Discovering Local Customers Online, May 26, 2017

by Eric Ainsworth @ Dig Deep Marketing

When: May 26, 2017

BIA/Kelsey Forecasts Overall U.S. Local Advertising Revenues to Reach $148.8B in 2017, Lifted by Strong Growth in Online/Digital - BIAKelsey

BIA/Kelsey Forecasts Overall U.S. Local Advertising Revenues to Reach $148.8B in 2017, Lifted by Strong Growth in Online/Digital - BIAKelsey


BIAKelsey

BIA/Kelsey’s new ad forecast reveals online/digital’s share of the local advertising market will, for the first time, exceed the share of print media by 2018 CHANTILLY, Va. (Oct. 26, 2016) – In its new U.S. Local Advertising Forecast 2017, BIA/Kelsey, the…

3 Reasons Your AdWords Traffic Is Not Qualified

by Today's Industry Insider @ The Kissmetrics Marketing Blog

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]

4 Powerful, Low-Cost Online Advertising Strategies For Local Businesses

4 Powerful, Low-Cost Online Advertising Strategies For Local Businesses


Go Getter Marketing Group, Inc.

Being able to market your business on a local basis has become easier in the age of Google helping businesses become easier found. Maybe you haven’t planned a strategy or already delved into …

Search Engine Marketing – (SEM)

by Michael Kern @ Inform Local

Visit the authors site to learn more about Inform Local - Independant Marketing Specialist - Michael Kern

SEM Overview What is Search Engine Marketing (SEM)? It’s about getting a business listed, and ranked well on the search engines, and the message that compels a searcher to click-through to your website. Businesses today need to get their company listed where most people are looking for products and services, search engines. In an effort […]

The post Search Engine Marketing – (SEM) appeared first on Inform Local.

Why You Should Work with a Facebook Blueprint Certified Company

by michaela @ Dream Local Digital

For businesses who have made the decision to work with an outside agency to manage their social media presence, it is important to know that your brand is in safe hands. With so many marketing agencies to choose from, it can be challenging to determine which is the right fit for your unique needs. One…

The post Why You Should Work with a Facebook Blueprint Certified Company appeared first on Dream Local Digital.

Make ‘Em Laugh: The Funny Twitter Bio and Why You Need One

by Bryan Johnston @ Spokal

Photo courtesy of FreepikWe’re all online looking for someone. Our next fan, follower, employee, lover, business partner, critic, cheerleader, investor, mark, or exorcist (that last one is admittedly rather specific to my needs this week). Everyone’s searching for something. And we’re turning to social media in snowballing numbers to do so. A full 78% of […]

ICYMI: Get A Scoop of The Latest App News

by platypusadmin @ Platypus Local

Did you miss last week’s tech news? Here is a roundup of updates from your favorite gadgets and apps! Uber Rolls out Tipping Feature As part of Uber’s “180 days of Change” program, drivers can now accept tips. However, drivers need to update their app to the latest version.  Meanwhile, riders can retroactively tip their […]

The post ICYMI: Get A Scoop of The Latest App News appeared first on Platypus Local.

Before Your Next Product Launch, Try These 5 Engagement Strategies

by Today's Industry Insider @ The Kissmetrics Marketing Blog

The big day is approaching! Yes, you’re about to launch your first (or maybe fifth) product. You want the experience to be perfect for your audience. What your team does before the launch is just as important as what you do on launch day. And it all starts with early engagement—spreading your message as soon […]

2017 Brittney Ride Event – Canyonville

by sole-admin @ Southern Oregon Live

2017 Brittney Ride Event – Canyonville THE 14TH ANNUAL BRITTNEY RIDE EVENT Benefiting St. Jude Children’s Research Hospital Sponsored by and held at: SEVEN FEATHERS CASINO RESORT, CANYONVILLE, OREGON OCTOBER 13th – 15th, 2017 The Brittney Ride Event and Seven Feather’s Casino Resort will announce the band... Read More...

The post 2017 Brittney Ride Event – Canyonville appeared first on Southern Oregon Live.

The Treasure of Shiver River…or It’s hard to heard cattle when their horns are frozen

by Wayd @ Southern Oregon Live

The Treasure of Shiver River…or It’s hard to drive cattle when their horns are frozen by Flip Kobler and Cindy Marcus Saturday at 7:30pm: July 29, Aug. 5th, 12th Sunday at 2pm: July 30th, Aug. 6th, 13th This is the freshest old-fashioned mellerdramer we’ve seen, and it’s... Read More...

The post The Treasure of Shiver River…or It’s hard to heard cattle when their horns are frozen appeared first on Southern Oregon Live.

Why Your Ads Should Look 100 Years Old

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Think ‘lead magnet’ ads are new-age? Think again. Free opt-in ad campaigns like that have been around for almost a century. Everyone’s looking for the hot new thing. A watch that counts your steps, takes notes, answers your calls, and oh yeah, also tells time. An iPhone that has a new update every time you […]

Flesch, Smith share PGA Champions Tour lead in Victoria

by @ www.greenevillesun.com - RSS Results

VICTORIA, British Columbia (AP) — Steve Flesch and Jerry Smith each shot 7-under 64 on Friday to share the first-round lead in the PGA Tour Champions' Pacific Links Bear Mountain Championship.

How to Do the Dead Bug Exercise

How to Do the Dead Bug Exercise

by @ How to of the Day

Watching a bug struggle to turn itself over from its back may seem gross to some people. But did you know that that bug requires a considerable amount of strength to turn itself back over? You can use a similar technique to a struggling bug to strengthen your abs and core muscles without putting pressure on your lower back. You can do the dead bug exercise by performing it in its traditional way or trying variations based on your strength.

Exclusivity & Leverage

by Aqua Scribe @ Aqua Media Direct Inc

You may have heard us mention Exclusivity and Leverage. Rather than assume everyone understands the value of these ideas and how they work together, let’s explore this now. Aqua Media Direct has a one of kind online display media product... Continue Reading →

Upgraded Admin Experience

by Nick Ehrhard @ Second Street

Today we’re excited to announce a refreshed experience for the Second Street partner tool. The new experience is considerably faster, offers a more modern look and feel, and places a

Understanding Keyword Intent and How to Convert for Intent

by Maddy Osman @ Spokal

Photo courtesy of FreepikDeciding what keywords to target is one of the first challenges budding marketers face when starting or re-evaluating their content marketing strategy (and for good reason – it’s one of the most important strategic-level things to get right!).   There’s no shortage of advice out there on how to go about it. […]

Value Creation vs. Revenue Extraction: Which Kind of Business Are You?

by Today's Industry Insider @ The Kissmetrics Marketing Blog

There’s a problem in business. Okay, fine, there are plenty of problems in the wide world of business. Obviously, there are tons of good things in business brought about by new innovations, advances in technology, and improvements in customer engagement. But for all the new changes, old habits sure do die hard. Specifically, there are […]

Will Local News Providers Make Virtual Reality an Actual Strategy?

by Tom Grubisich @ Street Fight

Trying to predict how popular VR will become is difficult because the most accessible virtual experiences so far, like those achieved with Google Cardboard and the New York Times’ “360 videos,” reveal only a glimpse of VR’s potential.

A Christmas Carol – Holiday Classic – Grants Pass

by Wayd @ Southern Oregon Live

A Christmas Carol – By Charles Ludlam Directed by Madeline DeCourcey December 1 through December 17 Thursday through Saturday at 7:30pm; Sundays at 2pm A steampunk twist on Charles Ludlam’s adaptation of Charles Dickens’ A Christmas Carol, in which, Ebenezer Scrooge experiences a haunting night with visions... Read More...

The post A Christmas Carol – Holiday Classic – Grants Pass appeared first on Southern Oregon Live.

4 Powerful, Low-Cost Online Advertising Strategies For Local Businesses

by gogetter321 @ Go Getter Marketing Group, Inc.

Article and content by Go Getter Marketing Group, Inc. An digital marketing, brand development, and social media agency in Atlanta, Georgia.

Being able to market your business on a local basis has become easier in the age of Google helping businesses become easier found. Maybe you haven’t planned a strategy or already delved into using localized advertising tools like Google AdWords. If not, you may find it tougher to stay competitive when competition among local businesses is fiercer than ever. The fact is, it’s more than just Google helping with online local advertising and marketing. The pay per click online advertising model has become a more diffuse system giving you loads of options, often costing less than traditional ads on television, newspapers, or magazines. Digital advertising is already exceeding TV ads for the first time, according to a 2016 report by eMarketer. According to the report, by […]

Read more at http://www.gogettergroup.com

Office Hours: Chatmeter

by Eric Shanfelt @ Local Marketing Institute

Chatmeter is an online platform for local search listings, ratings and reviews, and local SEO analytics that is specifically designed for multi-location businesses and agencies.

Join us as we look under the hood at how Chatmeter works and see if it might be a good tool for you as well. You can also ask your own questions to the Chatmeter team!

The post Office Hours: Chatmeter appeared first on Local Marketing Institute.

Blockchain in Advertising Mends the Weakest Link: Secure Data Sharing

by Monta Monaco Hernon @ Videa

Blockchain in advertising could be a way to allow for secure sharing of nonpersonal data in a trusted environment, allowing further growth in programmatic.

The post Blockchain in Advertising Mends the Weakest Link: Secure Data Sharing appeared first on Videa.

Redwood Rides Cycle Fest | Coastal Events | Crescent City

by sole-admin @ Southern Oregon Live

Redwood Rides Cycle Fest: Join us for a fun-filled weekend of cycling activities, pedal-powered entertainment, guided bike tours and challenge rides at Redwood Rides Cycle Fest. Benefits the Mill Creek Watershed Restoration Project and promote cycling in Del Norte Coast Redwoods State Park. Click their site for more... Read More...

The post Redwood Rides Cycle Fest | Coastal Events | Crescent City appeared first on Southern Oregon Live.

Cash Pad: The Benefits of Cloud-Based Point-of-Sale Systems

by iccullavac @ Mikal E. Belicove

Q: What are the advantages of switching my POS system to the iPad? A: There has been a lot of discussion among brick-and-mortar merchants over the advantages of switching from the traditional in-store point-of-sale system to a cloud-based version that can be run from an iPad or other tablet or mobile device. For help weighing […]

How to Do Puzzle Nail Art

How to Do Puzzle Nail Art

by @ How to of the Day

Do you love nail art and want to try a new and impactful design? These puzzle nails are simple to create and will add a creative touch to your look.

How to Survive After a Shipwreck

How to Survive After a Shipwreck

by @ How to of the Day

While most people won’t ever be shipwrecked, it is a small possibility for people who do travel by water. In addition to the danger of dying when the ship sinks, there are many dangers after you’ve survived the initial sinking. Possible dangers include exposure, sharks, and more. However, by getting organized, cooperating with others, and taking steps to aid in your rescue, you’ll have much better odds of surviving a shipwreck. With some hard work and luck, you’ll survive this stressful ordeal.

How to Advertise Locally for Free on the Internet

How to Advertise Locally for Free on the Internet


wikiHow

Whether your business is brand new or you just want to increase sales, there are many ways to advertise for free. Many people use search engines instead of printed directories or newspapers to search for local services and products, so...

Don’t Lose Your Exclusivity

by Aqua Scribe @ Aqua Media Direct Inc

Another attention grabbing headline… Here’s a little history: In 2011, our company created AQUA PRE-TARGETING™ and built a sales program that emphasized the uniqueness of our product offering, and that as an Exclusive Partner, your company was the only game... Continue Reading →

The Latest: Lawmakers limit considering criminal history

by @ www.wacotrib.com - RSS Results

SACRAMENTO, Calif. (AP) — The Latest on action by the California Legislature (all times local):

Thunderstruck Custom Bike Show & Street Party | Medford Events

by sole-admin @ Southern Oregon Live

Thunderstruck Custom Bike Show & Street Party | Medford Events Check out their flier or site link for more info… Mark your calendars for Saturday, August 19, 2017! (Event is located on Front Street in downtown Medford.) Thanks to the generosity of Mark & Betsy Daley we are looking... Read More...

The post Thunderstruck Custom Bike Show & Street Party | Medford Events appeared first on Southern Oregon Live.

Adobe Debuts Its Newest Campus – Bring Your Gym Shorts!

by iccullavac @ Mikal E. Belicove

Were a corporation’s success measured by the magnificence of its buildings, Adobe Systems’ brand new 280,000-square-foot campus located 30 miles south of Salt Lake City, Utah, in the growing community of Lehi, proves to be every bit a monument to the company’s absurdly successful multimedia and creativity software innovations. Since its incorporation three decades ago, […]

Promote by Acquisio | Optimize your digital advertising - Yext App Directory

Promote by Acquisio | Optimize your digital advertising - Yext App Directory


Yext

Create rich, automated digital advertising campaigns by syncing Promote with the digital knowledge you already store in Yext.

How To Succeed At Selling Local Digital and Have Year After Year Revenue Gains.

by Aqua Scribe @ Aqua Media Direct Inc

Well, 2017 selling is in full swing and we want to help our clients to maximize their revenue by learning the best way to sell local online advertising and, once mastered, have year after year revenue gains. Local Media Companies... Continue Reading →

Start tracking your advertising and website traffic, easily!

by admingeorge @ BizConnect360

Have you ever wondered where your clients come from when they land on your website?  Which ads are working and which are not?  What traffic sources are working the best and which do not work at all?  What do your clients do when they land on your website?  How long do your customer’s stay engaged, […]

5 Reasons Why You Should Be Using Google AdWords

by Ed Nyberg @ HometownLocal

Finding new customers has changed remarkably in the last few years. Customers no longer want to invest a lot of time searching for you or your services. The solution, the...

The post 5 Reasons Why You Should Be Using Google AdWords appeared first on HometownLocal.

HometownLocal Blog - Local Online Advertising

HometownLocal Blog - Local Online Advertising


HometownLocal

HometownLocal Blog -Great articles, Tools & Tips, Learn valuable information on local SEO marketing and local online advertising.

Silver Lake 66 performs at La Baguette Music Cafe

by Frannie111 @ Southern Oregon Live

Portland, Oregon Americana duo, Silver Lake 66 are hitting road for a “tiny tour” in support of their critically acclaimed debut CD – Let go or be dragged. Silver Lake 66 are the soulful, Americana duo of Maria Francis and Jeff Overbo. Originally from the Midwest, the... Read More...

The post Silver Lake 66 performs at La Baguette Music Cafe appeared first on Southern Oregon Live.

4 Deadly Product Description Mistakes

by Sharon Hendricks @ Spokal

Photo courtesy of Freepik10 to 20 seconds. That’s the average amount of time a person will spend on your website, according to Nielsen Norman Group. That’s not a lot of time to capture their attention. If you have something to sell them, you have to wow them in that 10-20 seconds. Otherwise, you just lost a […]

Local Online Advertising Conference 2016 Highlights

Local Online Advertising Conference 2016 Highlights


Videa

The 2016 Local Online Advertising Conference highlighted the importance of digital expansion and local emphasis.

How Online Reviews Can Save Your Business

by Ed Nyberg @ HometownLocal

Are you a “luke-warmer” regarding online reviews? Have you ever mentioned the following? “I know reviews are important but I just don’t have the time” “I wish getting reviews was easier”...

The post How Online Reviews Can Save Your Business appeared first on HometownLocal.

7 Biggest PPC Nightmares Sinking Your ROI

by Today's Industry Insider @ The Kissmetrics Marketing Blog

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, […]

Sales Support Coordinator

by Dream Local Digital @ Dream Local Digital

We’re looking for a Sales Support Coordinator to help drive revenue for Dream Local Digital by supporting our direct and partner sales teams. This role includes researching best digital marketing solutions for prospects, proposal creation and performing inbound and outbound sales duties to support our sales team. To perform this job successfully candidates should have…

The post Sales Support Coordinator appeared first on Dream Local Digital.

Lifesaving Lessons for First-Time Freelancers

by Guest Poster @ Spokal

Photo courtesy of FreepikThis is a guest post by Gareth Simpson.From how to find the best leads and high-paying clients, to understanding how to write winning proposals and set rates, freelancers of every ilk often cite trial and error as the key to finding and maintaining successful careers. We’ll take a look at what you […]

How To Respond To Bad Publicity

by platypusadmin @ Platypus Local

Bad publicity can happen to the best of us. Sometimes customers won’t be satisfied and they’ll leave a bad review, or make rude comments on social media. It’s inevitable that we all endure negative feedback or complaints—but, it’s how we handle it that matters the most. Here are three things you can do to recover […]

The post How To Respond To Bad Publicity appeared first on Platypus Local.

Online Advertising Costs

by Michael Kern @ Inform Local

Visit the authors site to learn more about Inform Local - Independant Marketing Specialist - Michael Kern

I often get emails and calls from people asking about online advertising costs. They want to know what I can do for them, and what services I provide. I am posting the response I sent to the last person to email me questions about services and costs. Hey Troy, It looks like you’ve been in […]

The post Online Advertising Costs appeared first on Inform Local.

Regional, Local Marketing: Targeted, Cost-Effective Business Advertising | Mannix Marketing, Inc.

Regional, Local Marketing: Targeted, Cost-Effective Business Advertising | Mannix Marketing, Inc.


Mannix Marketing, Inc.

Advertising on our regional marketing guides provides a cost-effective and targeted way to reach millions of locals and visitors searching for businesses just like yours. Contact Mannix Marketing to learn more.

Yodle-Scam Or Incompetent?

by chris @ Keenan Internet Marketing

Yodle Scam… That’s what Google Suggest shows us when you first start typing Yodle into Google. Scam is a strong word. I wouldn’t use it lightly. But apparently enough people type that into Google to cause their Google Suggest to … Continue reading

PlaceIQ Study Examines the State of Integrated Marketing

by Stephanie Miles @ Street Fight

A generational shift is impacting the way consumers interact with brands, downplaying the role that physical stores play in the traditional retail environment. According to Duncan McCall, CEO of location intelligence firm PlaceIQ, the changes that brands have seen thus far are just the tip of the iceberg.

Watch Webinar Recording – Social Media Management: Should You Do It Yourself?

by michaela @ Dream Local Digital

Did you miss our webinar on August 8? Sign up to access the free recording. For any brand to be successful on social media, much more than “just a few Facebook posts” is required. Businesses need to have a deep understanding of their brand identity, target market demographics, and important metrics that will help grow…

The post Watch Webinar Recording – Social Media Management: Should You Do It Yourself? appeared first on Dream Local Digital.

Keys to Successful Google Local Advertising – Conrad Saam

by Conrad Saam @ Online Advertising – Local Marketing Institute

During this hands-on, highly tactical session, we will explore a variety of tools within the Google Adwords system that enable firms to deliver highly targeted advertising. In many cases, companies are doing it all wrong - especially as it pertains to localized advertising. We'll learn how to cut inefficient spends, target high net worth individuals, and the nuances of day and week parting. We will explore how radius targeting isn't exactly radius targeting. We'll showcase how most campaigns contain too many keywords spread across too few AdGroups and how that results in useless, diluted performance data. Moving into the business realm, attendees will learn how to ensure "conversion" tracking is accurate, comprehensive and actionable. Finally, we'll uncover a few lesser known gems and secrets of highly effective advertisers in the legal industry - to inspire creativity among all attendees.

The post Keys to Successful Google Local Advertising – Conrad Saam appeared first on Local Marketing Institute.

Master Local Online Advertising for 2X More Leads – May 12, 2017

by Eric Ainsworth @ Dig Deep Marketing

DESCRIPTION As a business owner, you understand how important a web presence is to your company’s growth, but unless you’re well-versed on using Google and social media, it can all seem overwhelming. What can understanding Search Engine Optimization do for your business: Acquire new customers Increase your Return on Investment Save your business thousands by […]

Bryant pega jonrón en paliza de Cachorros sobre Cardenales

Bryant pega jonrón en paliza de Cachorros sobre Cardenales

by Charles Rex Arbogast @ www.wacotrib.com - RSS Results

El receptor Willson Contreras (derecha) de los Cachorros de Chicago azota su máscara frente al umpire Jordan Baker al ser expulsado en el juego ante los Cardenales de San Luis, el viernes 15 de septiembre de 2017. (AP Foto/Charles Rex…

Get traffic, make $! Targetremarket.com

by admin360 @ BizConnect360

Targetremarket.com is a new division of BizConnect360.com.  We are about to become the leader in the retargeting space.  If you don’t know what we do then watch this video now and call us today!  

Homepages Rarely Convert Because These 6 Elements Are Often Ignored

by Today's Industry Insider @ The Kissmetrics Marketing Blog

No, this headline isn’t clickbait. This article does contain critical homepage elements that are often overlooked. And you might be ignoring them. In fact, the examples I share here are a sure sign that many marketers still ignore critical homepage elements. And conversions are lost for these simple reasons. I’m not going to rehash what […]

TV Ad Tech’s Self-Service Opportunities—and Advantages

by Susan Kuchinskas @ Videa

Self-service TV ad tech is designed to appeal to the needs of media buyers and facilitate the relationships inherent in TV advertising.

The post TV Ad Tech’s Self-Service Opportunities—and Advantages appeared first on Videa.

Office Hours: The Perfect Local Business Website

by Eric Shanfelt @ Local Marketing Institute

In this week's Office Hours, we discussed what makes a good local business website. How should you structure the site? What is the objective of the site? What should go on the home page? How do you structure a good location page? We'll talk about both single and multi-location businesses.

The post Office Hours: The Perfect Local Business Website appeared first on Local Marketing Institute.

Street Fight Daily: Alphabet Mulls Big Investment in Lyft, Pubs Not Making Money on Facebook

by Joseph Zappa @ Street Fight

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Amid Waymo-Uber Drama, Alphabet Considers Lyft Investment of About $1 Billion... Study Finds Publishers Are Not Making Much Money on Facebook... Why Amazon Is the New Google for Buying...

Online Advertising Super Highways

by Michael Kern @ Inform Local

Visit the authors site to learn more about Inform Local - Independant Marketing Specialist - Michael Kern

When you hear the term online advertising super highways, you probably think about search engines like Yahoo, Bing and of course Google. Search engines are the primary route people use when looking for information, locations and stuff to buy. But, there are thousands of small roads that can provide lots of leads and customers. For […]

The post Online Advertising Super Highways appeared first on Inform Local.

Google Home Services Changes, HomeAdvisor / Angie’s List merger, Facebook will penalize slow websites, and more!

by Eric Shanfelt @ Local Marketing Institute

There have been a couple of big news items recently. First, Google updated their Home Services platform and the HomeAdvisor / Angie’s List merger. Also, Facebook will penalize slow websites soon. Lastly, Google just released a new tool for displaying online reviews. BTW, if you’re a VIP member, be sure to log in to the […]

The post Google Home Services Changes, HomeAdvisor / Angie’s List merger, Facebook will penalize slow websites, and more! appeared first on Local Marketing Institute.

How to Welcome the New Kid at School

How to Welcome the New Kid at School

by @ How to of the Day

Coming into a new school can be very difficult for anyone. You’re in a new environment with people you don’t know instead of your old friends. If you want to help a new kid feel welcome, making a good first impression is crucial. From there, you’ll want to help them get a handle on their new school and integrate themselves fully.

McMenamins UFO Festival at Hotel Oregon | McMinnville, Oregon

by sole-admin @ Southern Oregon Live

McMenamins Annual UFO Festival at Hotel Oregon in McMinnville. UFO Festival skeptics, experts, and wine-country day trippers alike are invited to enjoy events throughout the weekend. Outdoor festival tent and UFO gift shop, live music, an outlandish alien costume parade, a pet costume contest, a performance by... Read More...

The post McMenamins UFO Festival at Hotel Oregon | McMinnville, Oregon appeared first on Southern Oregon Live.

How to Improve Response for Your Direct Mail Marketing Efforts

by Lakeshore Branding @ Lakeshore Branding

These days, with email and instant messaging, the only physical mail we get seems to be junk mail. But if you are a business trying to market your goods or services, how do you separate your advertising materials from the rest of the junk mail that people find piled up in front of their doorsteps? In essence, the answer lies in being able to make your marketing materials stand out from the rest. Basically, people should be excited about receiving your advertisement. What can you give potential clients that can make them excited about doing business with your company versus another company? Here is how to improve response for your direct mail marketing efforts. Firstly, your direct mail marketing campaign can’t be bland. Boringness is the best way to kill a direct mail marketing campaign. When someone sees their pile of junk mail after a long day of work, yours should be the one they pull out first and set - Read the full article

Bellmead man accused of offering gift card, work to avoid arrest

Bellmead man accused of offering gift card, work to avoid arrest

by By KRISTIN HOPPA khoppa@wacotrib.com @ www.wacotrib.com - RSS Results

A Bellmead man wanted on a family violence assault charge tried to bribe a detective with a gift card and work around the city in exchange for a lessened charge or to avoid an impending arrest, Bellmead police Sgt. Kory…

How To Dominate Google Maps [VIDEO]

by Ed Nyberg @ HometownLocal

The post How To Dominate Google Maps [VIDEO] appeared first on HometownLocal.

Top 5 Sessions To Check Out At The Local Online Advertising Conference #LOAC2017

Top 5 Sessions To Check Out At The Local Online Advertising Conference #LOAC2017


Wayin

The 2017 Local Online Advertising Conference returns to New York next week, and Wayin are really excited to be sponsoring. The event, which attracts more than 400 managers and executives from a broad range of

5 Ways to Launch a Local Online Advertising Campaign

5 Ways to Launch a Local Online Advertising Campaign


NAHB Now | The News Blog of the National Association of Home Builders

Online advertising can be a scary place with a lot of unknowns, new terms, new ways of spending dollars and faster turnarounds, but dollar for dollar it can be come of the best advertising investme…

How to Leverage Behavioral Data with Segment

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Behavioral Data is Critical for Driving Growth Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already knew that. You might also know that installing Kissmetrics tracking code across your platform is relatively straight forward, though it can get complex depending […]

Executive Assistant/Office Coordinator

by Dream Local Digital @ Dream Local Digital

Are you looking for a break in your career? Are you interested in learning how to take a startup to the next level? We’re looking for an Executive Assistant to our #HeadHoneyBadger Shannon Kinney at Dream Local Digital, and while the position does have some administrative functions, it has many more projects that are strategic in nature. We…

The post Executive Assistant/Office Coordinator appeared first on Dream Local Digital.

Office Hours: A Simple Content Marketing Plan for Local Businesses

by Eric Shanfelt @ Local Marketing Institute

Do you drive yourself nuts trying to figure out what content to put on your website, emails, and social media profiles? Does it feel like your wasting your time and not really having an impact?

In this Office Hours session, we'll show you a simple plan to create content that builds your relationship with customers and drives more business via your website, email, and social media efficiently.

In this Office Hours session, Eric Shanfelt will talk about how to get more positive reviews and help you with practical tips to manage online reviews for your local business.

The post Office Hours: A Simple Content Marketing Plan for Local Businesses appeared first on Local Marketing Institute.

3 Ways to Optimize Your Survey Invitations to Increase Response Rates

by Zewei Z @ SurveyMonkey

Your survey is waiting Ready to get some answers? Make the changes you need to your survey: Jump back in...

The post 3 Ways to Optimize Your Survey Invitations to Increase Response Rates appeared first on SurveyMonkey.

New HometownLocal Resource Center & Support Portal [VIDEO]

by Ed Nyberg @ HometownLocal

The post New HometownLocal Resource Center & Support Portal [VIDEO] appeared first on HometownLocal.

How To Lose Business And Alienate Mobile Audiences

by Lakeshore Branding @ Lakeshore Branding

To say that we’re in the midst of a mobile revolution would actually be pretty inaccurate – it has already happened. Smartphone and tablet PC saturation across most of the world’s leading markets is heading toward total, which means a monumental opportunity for those in business who know just how to tap into this waiting goldmine. Unfortunately however, there are still tens of thousands of businesses…maybe even more…that are guilty of breaking some of the cardinal rules that come with winning over and making the most of mobile audiences. So with this in mind, here’s a look at just five of the ways you can instantly turn-off your mobile audience and yourself turned-off by your mobile audience in about five seconds-flat: Ignore Them Altogether This should technically count as rules one, two and three for the simple reason that to ignore mobile audience members is to eliminate them from contention. It’s probably the biggest no-brainer of them all and at - Read the full article

ICYMI: BBB Features Platypus Video Commercials

by platypusadmin @ Platypus Local

From social media management to  campaigns, Platypus partners with BBB to connect with communities. Below are just few of the video commercial projects we did in partnership with BBB: Better Business Bureau Student Video Contest The Dallas BBB contracted Platypus to build a campaign targeting millennials raising awareness and stirring up local and national dialogue […]

The post ICYMI: BBB Features Platypus Video Commercials appeared first on Platypus Local.

Office Hours: 11 Local Business Listings You Must Claim Beyond Google

by Eric Shanfelt @ Local Marketing Institute

Google My Business is arguably the most important local business listing you can claim. But if you only focus on Google, you're missing a lot of customers who are searching on other places on on other devices.

In this Office Hours session, let's talk through the 12 other key local business listings that all businesses should claim, including Apple, Yelp, Foursquare, and more.

The post Office Hours: 11 Local Business Listings You Must Claim Beyond Google appeared first on Local Marketing Institute.

Live Roller Derby | Sis-Q Rollerz vs Air Raid Roller Girls | Sports & Outdoors | Medford

by sis-qrollerz @ Southern Oregon Live

On Saturday, September 16th, 2017 the Sis-Q Rollerz will take on the Air Raid Roller Girls out of Beaverton OR. The Sis-Q Rollerz is a local, amateur women’s sports team that selects a charity to be supported at each bout. This month we are highlighting Friends of... Read More...

The post Live Roller Derby | Sis-Q Rollerz vs Air Raid Roller Girls | Sports & Outdoors | Medford appeared first on Southern Oregon Live.

Content Marketing Headaches: Dealing With Missed Deadlines and Edits

by Amanda Dodge @ Spokal

Photo courtesy of FreepikManaging a team of writers and designers is a delicate process. While you’re running the business side of a blog or agency, you also have to tap into the human and creative side of content marketing. Oftentimes these two sides can pull against each other, leaving writers and editors alike to cope […]

7 Step Marketing Checklist for Start Up Businesses

by Eric Ainsworth @ Dig Deep Marketing

If you are planning on starting a new business or have recently started one where do you start first? It is important to have a marketing plan and then work that plan. I know it’s easy to say that you have to plan but where to you truly start. “Doing business without advertising is like […]

How to Increase Your Google+ Engagement

by Lakeshore Branding @ Lakeshore Branding

Google + may not have the mass appeal of Facebook and Twitter, but it does have another benefit – the backing of the largest search engine in the world and the one most marketers and people rely on daily. Improving your Google+ presence and engaging more people is a definite way to really help your business and is worth the investment in time we can assure you. So, here are five excellent strategies that will help increase Google+ engagement. Website The first big step you should take to get people and customers interested in your Google+ account is to make it findable. This can be easily achieved by simply adding a badge to your site. This means it’s easy for visitors to find, engage and follow you with one simple click. Curation of People and Content Google’s Circles was a revelation when it arrived and it still is. The Circles feature is a great way to manage interest groups that - Read the full article

Roofing Contractor Advertising

by Michael Kern @ Inform Local

Visit the authors site to learn more about Inform Local - Independant Marketing Specialist - Michael Kern

Advertising and Marketing Lessons Learned From A Roofing Contractor My late boxing coach and friend Richie Collins (“Crazy” to his friends) worked as a roofer his whole life. He installed roofing shingles since he was a kid. He was really fast with a hammer. He could keep up pretty good with people who used nail […]

The post Roofing Contractor Advertising appeared first on Inform Local.

The Annual Portland Holiday Ale Festival | Pioneer Courthouse Square, Portland

by sole-admin @ Southern Oregon Live

The Annual Portland Holiday Ale Festival The Annual Portland Holiday Ale Festival will officially come of age this year as it celebrates the annual event. This year’s festival will take place Nov. 30 through Dec. 4 at Pioneer Courthouse Square, located at 701 SW 6th Ave. Known... Read More...

The post The Annual Portland Holiday Ale Festival | Pioneer Courthouse Square, Portland appeared first on Southern Oregon Live.

How to Look Good when Traveling

How to Look Good when Traveling

by @ How to of the Day

Whenever you travel on an airplane or sit through a long car, bus, or train ride, it's easy to end up looking tired and messy. Jet lag, exhaustion, and being cramped into a small seating area can contribute to a rumpled look. However, you can be comfortable yet still stylish by choosing wrinkle-free fabrics, wearing layers, and keeping your skin moisturized. Choose simple but chic makeup and hair for traveling to look your best when you arrive. Take advantage of down time on the plane or in the car to catch up on your rest. Don’t forget to freshen up before arriving at your destination.

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

Local SEO Case Study

by Michael Kern @ Inform Local

Visit the authors site to learn more about Inform Local - Independant Marketing Specialist - Michael Kern

Seo agencies are always calling businesses talking about local SEO and Google Maps. They say we will do this and that, just mail us your wallet and we will get you all kinds of traffic. The unfortunate truth is that many get you ranked for your business name and little else. You of course want […]

The post Local SEO Case Study appeared first on Inform Local.

Event: Entrepreneur’s Guide to Discovering Local Customers – June 09, 2017

by Eric Ainsworth @ Dig Deep Marketing

When: June 09, 2017

5 Things You Should Include in Your Blog

by michaela @ Dream Local Digital

Include these five things in your blog posts to increase engagement. Blogging is beneficial for every type of business. However, many business owners are unsure of what to include in each blog post. Here is a list to make sure you provide your audience exactly what they need when they are reading your blog.  …

The post 5 Things You Should Include in Your Blog appeared first on Dream Local Digital.

4 Important Video Marketing Trends for 2017

by gogetter321 @ Go Getter Marketing Group, Inc.

Article and content by Go Getter Marketing Group, Inc. An digital marketing, brand development, and social media agency in Atlanta, Georgia.

In the past, content marketing consisted primarily of textual content, and that was sufficient for a while. Then incorporating still images became important to keep things interesting. In the past few years, consumers have made video the tool of choice for visual content. In today’s world, marketers must make a shift to even more video content if they wish to stay relevant. Here are 4 video marketing trends to help guide your strategy in 2017: 1. The most effective videos will be silent-friendly. While there are some who still watch video with the sound turned up, most actually prefer silent video. In fact, according to Digiday, 85 percent of video viewers prefer to watch with the sound turned down. Does that mean your videos should be completely […]

Read more at http://www.gogettergroup.com

Local Marketing Tricks and Treats for Halloween 2017

by Michael Buttigieg @ Street Fight

Last year some 171 million Americans spent an astounding $8.3 billion for Halloween, shattering past records. And it’s entirely likely that spending will smash last year’s total. If you’re a CPG marketer, you’ll want to get in on the action.

Differentiating – the Creme De La Creme of Add-On Sales Success

by Aqua Scribe @ Aqua Media Direct Inc

First Quarter 2017 is behind us, and it’s a good time to take stock of your digital sales efforts to determine how much more can be accomplished in 3 more quarters to turn 2017 into the year that you succeed... Continue Reading →

EEUU: Transexuales pueden seguir en las fuerzas armadas

EEUU: Transexuales pueden seguir en las fuerzas armadas

by Alex Brandon @ www.wacotrib.com - RSS Results

ARCHIVO - En esta fotografía de archivo del 15 de agosto de 2017, el secretario de Defensa Jim Mattis habla en el Pentágono. Nuevas directrices publicadas el viernes 15 de septiembre del mismo año por el Pentágono especifican claramente que…

Increasing Digital Revenue Using The Full Scope of Our Service

by Aqua Scribe @ Aqua Media Direct Inc

No one wants to leave money on the table, so why do some local Media Companies lag behind others in realizing the kind of digital revenue opportunity our Audience Extension product provides? Take into consideration that the good news according... Continue Reading →

5 Lies You Tell Yourself About Your Analytics (And How to Fix It)

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Consulting data is good. But being a slave to data is not. There is such a thing as being too data-obsessed. Confirmation bias pops up. And you miss the good, albeit, intangible stuff that comes along with your efforts. The solution is to uncover those biases and misunderstandings that lead you astray. It’s not easy. […]

Three Tall Women – Drama – Grants Pass

by Wayd @ Southern Oregon Live

Three Tall Women – By Edward Albee Directed by Judie Erickson March 2 through March 18 Thursday through Saturday at 7:30pm; Sundays at 2pm One of America’s most gifted playwrights brings us a powerful tale of American family life. As a compelling, articulate older woman recalls the... Read More...

The post Three Tall Women – Drama – Grants Pass appeared first on Southern Oregon Live.

5 Creative Ways to Engage Customers Online

by Lakeshore Branding @ Lakeshore Branding

Interfacing with customers in the virtual arena may seem easy simply because your business has access to such a huge consumer market. Unlike running a brick-and-mortar store that only really caters to people within a limited geographic region, operating a business in the online arena offers you the opportunity to attract a global market if you so choose. But in some ways it can be a lot more difficult than you might imagine. The tricky part is attracting the people who might actually want to buy your product, and you’ll first have to get their attention in order to do this. With a whole world of competitors trying to do the same, you’ll have to shout pretty loud to be heard. Of course, most consumers don’t like to be bombarded. So what you really want to do is find ways to engage them on a seemingly personal level. Here are just a few creative ideas to get you started. Online - Read the full article

Targeted Online Display Advertising, Retargeting | Dream Local

Targeted Online Display Advertising, Retargeting | Dream Local


Dream Local Digital

Use Dream Local’s association with leading online ad exchanges and ad networks to extend the audience for your advertisers.

Getting Started with Automated Email Marketing

by Sherice Jacob @ The Kissmetrics Marketing Blog

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it […]

The Latest: Lawmakers limit considering criminal history

by @ www.greenevillesun.com - RSS Results

SACRAMENTO, Calif. (AP) — The Latest on action by the California Legislature (all times local):

Online Video Advertising

by admin360 @ BizConnect360

The world of online video advertising seems to be in a constant state of expansion. For people who still feel unsure or uncertain about the kind of video content that they need to create a positive impression with their audience, it’s worth noting that there are several different video advertising solutions available out there – from […]

Street Fight Daily: Digital Habits Disrupt Grocery, What New iPhones Mean for Brands

by Joseph Zappa @ Street Fight

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... Deloitte Study Shows 51% of Grocery Purchases Influenced by Digital, Urges Action... End of an Era: Amazon's 1-Click Patent Expires, Opening Practice to Rivals... Google Relaxes Policy on Subscription Sites, Lending Publishers a Hand...

Your Guide to Finding – and Responding to – Online Customer Reviews

by Lakeshore Branding @ Lakeshore Branding

Somewhere out there, a person is talking about you. Your business. Your brand. Of course, you’ll want to listen and join the conversation. You have to, right? The Internet, though, is a pretty big place. If before, the reviews and comments of your customers only came in literally by word of mouth – well, today that’s no longer the case. A bad review on a site like Yelp or Google Places, a nasty blog entry by a vindictive, loud-mouthed critic, an unflattering picture of your establishment posted online, or even just a single unfavorable tweet: it can undo your life’s work. It can offset all the great things that you, your employees, your brand managers, your publicist, and your ad agency have been doing. And it can keep tons of potential customers from walking through your door. (One study even says that a single bad review can cost you 30 customers!) No matter how big the Internet is – and - Read the full article

3 Storytelling Strategies to Inexpensively Improve Your Content Marketing

by Guest Poster @ Spokal

Photo courtesy of FreepikThe whole landscape of marketing is shifting; marketers who succeeded by wielding a large megaphone and blasting potential customers with promotional material (“COME BUY OUR PRODUCT!”) are finding their tactics less and less effective as consumers skip, mute, or otherwise tune out commercials. In marketing’s new epoch, businesses create leads and valuable customer […]

28th

by Wayd @ Southern Oregon Live

25th Annual Putnam County Spelling Bee By Rebecca Feldman, Jay Reiss, Music by William Finn, Book by Rachel Sheinkin Directed Michele Kyle April 13 through May 6 Thursday through Saturday at 7:30pm; Sundays at 2pm A riotous ride, complete with audience participation, The 25th Annual Putnam County... Read More...

The post 28th appeared first on Southern Oregon Live.

Online Advertising

Online Advertising


Greeneville Publishing Company

Make your best decision of the year by advertising on GREENEVILLE SUN.COM

Wayin App Store: Surprise And Delight Fans Using Instant Win

by Jessica Williams @ Wayin

...

Read More

The post Wayin App Store: Surprise And Delight Fans Using Instant Win appeared first on Wayin.

Gordon Borrell On Why Facebook Is Killing It In Local Advertising | AdExchanger

Gordon Borrell On Why Facebook Is Killing It In Local Advertising | AdExchanger


AdExchanger

Local advertising is undergoing dramatic change. Because this presidential election has relied on earned media instead of TV, revenue for local broadcasters who aren’t in swing states has gone down. And it’s not an anomaly. This pattern has “forever changed political advertising,” said Gordon Borrell, CEO of Borrell Associates. Facebook is making a play for... Continue reading »

5 Steps To Local Online Advertising

5 Steps To Local Online Advertising


Inform Local

Discover what you need to dominate the search engines with your local shop or services. 5 steps to internet marketing success, learn how here...

The Hemp and Cannabis Fair | At The Expo – Jackson County

by sole-admin @ Southern Oregon Live

The Hemp and Cannabis Fair is Celebrating Near YOU! The Hemp and Cannabis Fair brings everything related to hemp & marijuana under one roof! This celebration of cannabis prohibition being lifted is open to everyone 21 or older. Take in sessions about growing, harvesting, medicinal uses, legislation... Read More...

The post The Hemp and Cannabis Fair | At The Expo – Jackson County appeared first on Southern Oregon Live.

What Is Hidden In Successful Social Media Strategy of Dunkin’ Donuts

by Guest Poster @ Spokal

Photo courtesy of FreepikAMERICA RUNS ON DUNKIN’ – this slogan totally reflects the level of popularity of the worldwide brand of coffee and baked goods. Since its appearance in the market in 1950, the company has grown to be one of the largest coffee and donuts chains. Rosenberg made the controversial decision to franchise as […]

Maximize Your Revenue Through Hyperlocal Advertising

by platypusadmin @ Platypus Local

Hyperlocal Advertising (also known as, Local-Targeted or Geo-Targeting) is growing by the second, especially in this digital age. Local businesses everywhere are finding that hyperlocal advertising that is mostly focused on the needs of the people in that immediate vicinity are more effective than customary mass-market ads. Currently, the most popular method of local online […]

The post Maximize Your Revenue Through Hyperlocal Advertising appeared first on Platypus Local.

TV Advertising Trends: TV Ads Are Becoming More Self-Aware

by Melanie Brown @ Videa

TV advertising trends come and go, but the goal is the same: to reach people. Increasingly, brands are attempting to do this through self-awareness.

The post TV Advertising Trends: TV Ads Are Becoming More Self-Aware appeared first on Videa.

Getting Real Results from Your Digital Marketing Campaign (Part 3) – Two Powerful Goals

by gogetter321 @ Go Getter Marketing Group, Inc.

Article and content by Go Getter Marketing Group, Inc. An digital marketing, brand development, and social media agency in Atlanta, Georgia.

Over the past couple of months we’ve shared a series of articles on how to run successful and powerful digital marketing campaigns that can get you results. If this is your first time reading our series, take a look at Part 1 and Part 2. In this article, we’ll drill down into two measurable goals that will enable you to focus on specific actions. These actions will deliver results that will grow your business. Goal Type #1: Increased Sales This is the purpose behind your marketing – to grow your revenue. Set sales goals so you can focus on measuring where your orders come from, and if those market sectors are meeting, exceeding or falling below expectations. When you know that, you can realign as needed. […]

Read more at http://www.gogettergroup.com

The Woolgatherer – Comedy/Drama – Grants Pass

by Wayd @ Southern Oregon Live

The Woolgatherer – By William Mastrosimone Directed by D. Eugene Bahn June 8 through June 24 Thursday through Saturday at 7:30pm; Sundays at 2pm Rose, a shy dime store salesgirl whose life centers around reveries and daydreams, lives in a dreary apartment. Into her life saunters Cliff,... Read More...

The post The Woolgatherer – Comedy/Drama – Grants Pass appeared first on Southern Oregon Live.

Cycle the Lakes Bike Ride | Sporting Events | Cottage Grove

by sole-admin @ Southern Oregon Live

Cycle the Lakes Bike Ride: The Rotary Club of Cottage Grove is hosting the annual Cycle the Lakes Bike Ride in Cottage Grove, OR.  Join us on September 15, 2018 in one of the most stunning scenic cycling venues in Oregon.  Check the Information menu for details about... Read More...

The post Cycle the Lakes Bike Ride | Sporting Events | Cottage Grove appeared first on Southern Oregon Live.

Fascination

by Aqua Scribe @ Aqua Media Direct Inc

FASCINATION A lot of our clients have asked how our company went from 4 years of being in the nucleus of the online advertising industry to our transition to being a company that is 100 percent dedicated to Local Online... Continue Reading →

A Complete Local Digital Strategy in Under 30 Minutes – Eric Shanfelt

by Eric Shanfelt @ Online Advertising – Local Marketing Institute

For many local businesses, digital marketing can seem complex and overwhelming. You know you should be doing something online, but don't know what will actually work, and what's just a waste of your time and money.

The good news is that digital marketing doesn't have to be complex. In this session, Eric shows you a simple strategy that can help you get more customers, build customer loyalty, and grow your business.

Learn how local search, ratings & reviews, social media, email, online advertising and your web sites all fit together ... in less than 30 minutes!

The post A Complete Local Digital Strategy in Under 30 Minutes – Eric Shanfelt appeared first on Local Marketing Institute.

How to Schedule Tweets on Twitter Using TweetDeck

How to Schedule Tweets on Twitter Using TweetDeck

by @ How to of the Day

Scheduling Tweets on Twitter will help you to grow your account. This practice allows you to maintain an online presence on social media at times you’re unavailable and cannot post Tweets in real time. Twitter's TweetDeck tool allows you to schedule Tweets for any time.

How to Develop a Content Marketing Plan That Gets Results [Content Distribution]

by Guest Poster @ Spokal

Photo courtesy of Liravega – FreepikUnder this huge umbrella of content planning, keyword research and creating value adding content are the first two important stages but the next in process and equivalently significant stage in your content marketing strategy is Content Distribution and in this part 3 of our infographical series, we’ll try to address […]

Not Segmenting Your Audience? Big Mistake if You’re Chasing Conversions

by Today's Industry Insider @ The Kissmetrics Marketing Blog

You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, you’re basically throwing conversions out the window. Even though your audience shares an interest in your brand, they’re not all at the same stage of getting to know you. So speaking to them as if […]

Local Search Engine Marketing Tips

by Michael Kern @ Inform Local

Visit the authors site to learn more about Inform Local - Independant Marketing Specialist - Michael Kern

When it comes to local search engine marketing, you need to show up on the top of Google any way you can, as often as you can. Keep in mind when someone is looking for a local service or business type, they will often add the name of their town in the query. Often times […]

The post Local Search Engine Marketing Tips appeared first on Inform Local.

Celebrate Your Small Business Independence!

by platypusadmin @ Platypus Local

Independence Day came and went as fast the fireworks that lit up the night sky.  But the celebration of our freedom should always be represented, especially when it comes to our right to achieve the American Dream as small business owners.  We live in a country where entrepreneurial spirit is widely celebrated and recognized—where we […]

The post Celebrate Your Small Business Independence! appeared first on Platypus Local.

5 Ways to Make Local Marketing More Interactive

by Guest Poster @ Spokal

Photo courtesy of FreepikThe world of marketing is ever evolving on a massive scale and at a faster rate than most of us can keep up with. The world’s biggest corporations spend billions on global marketing campaigns, social media ads and award-winning television commercials. Shrink down the scale a bit, and you’ll get an interesting […]

NAHB Members Testify before the U.S. Int’l Trade Commission on Softwood Lumber

by NAHB Now @ NAHB Now | The News Blog of the National Association of Home Builders

Two NAHB members testified before the U.S. International Trade Commission (ITC) on Sept. 12 as part of the ITC’s final hearing to determine whether U.S. lumber producers have been injured as a result of softwood lumber import from Canada

Intro to SEO: What You Need to Know

by michaela @ Dream Local Digital

Search Engine Optimization, or SEO, is a marketing practice that enhances the visibility of a website in search engine results. SEO is a multi-faceted approach to driving traffic to your site. In this post, we will teach you some basic concepts of SEO, offer insight into how Google’s search algorithms work, and show you how…

The post Intro to SEO: What You Need to Know appeared first on Dream Local Digital.

Rogue Valley PRIDE Parade | Upcoming Events | Ashland Oregon

by sole-admin @ Southern Oregon Live

Rogue Valley Pride Parade. Every year, Lotus Rising Project works with LGBTQIA individuals and their Allies. We strive to empower, educate, and celebrate our diverse community. This year, we are coordinating the Rogue Valley Pride celebration in partnership with Southern Oregon University’s Queer Resource Center and the Rogue Rainbow Elders.... Read More...

The post Rogue Valley PRIDE Parade | Upcoming Events | Ashland Oregon appeared first on Southern Oregon Live.

Online Local Advertising Options for Small Businesses  | Small Business Marketing Tools

Online Local Advertising Options for Small Businesses | Small Business Marketing Tools


Small Business Marketing Tools

Local small businesses can target customers with highly-effective online advertising options that use geo-targeting and demographic targeting technology to deliver the right message to the right person With new advertising options on the internet, it’s never been easier for local businesses to reach local customers in a cost-effective manner. There are internet ad options available [...]

Benefits Of Local Online Advertising

by admin360 @ BizConnect360

Lets discuss the benefits of local online advertising. As a business, you may be tempted to spread your marketing efforts as far and wide as possible, to catch as many potential customers as you can. Unfortunately, while a global approach to your marketing strategies might seem like a good idea to begin with, the truth […]

Google’s New Maps Filters

by Eric Shanfelt @ Local Marketing Institute

Google is automatically applying filters to Maps searches. In this video excerpt from our Office Hours session, we cover what this change means to you and your clients … VIP members have access to our full Office Hours sessions … and they can watch them whenever they want! If you’re not a VIP member yet, […]

The post Google’s New Maps Filters appeared first on Local Marketing Institute.

How Do I Get More Online Reviews? [VIDEO]

by Ed Nyberg @ HometownLocal

The post How Do I Get More Online Reviews? [VIDEO] appeared first on HometownLocal.

NAHB Commends Pamela Patenaude’s Confirmation as HUD Deputy Secretary

by NAHB Now @ NAHB Now | The News Blog of the National Association of Home Builders

NAHB commends the Senate confirmation of Pamela Patenaude as the new HUD deputy secretary. This is an especially important time to have the HUD leadership at full strength as the government and private sector work together to meet the critical housing needs of the millions of households impacted by Hurricanes Harvey and Irma.

How To Categorize Your Marketing Budget

by gogetter321 @ Go Getter Marketing Group, Inc.

Article and content by Go Getter Marketing Group, Inc. An digital marketing, brand development, and social media agency in Atlanta, Georgia.

The greatest return on the investments you make in your company is to market effectively. Effective marketing, done properly can deliver powerful results across your business. You attract the right types of customers or leads. You sell more easily. And you give yourself the opportunity to create and deliver your products and services more efficiently. As a result, your customer care activities will support your marketing rather than just work to solve problems. One of the critical elements that supports effective marketing is correct budgeting. Not setting up a proper budget is one of the biggest mistakes we see small business owners make. Rather than setting a budget at the start of the year, many businesses operate “on the fly” throughout the year with no true […]

Read more at http://www.gogettergroup.com

How Brands Are Targeting Moms with Localized Campaigns

by Stephanie Miles @ Street Fight

Moms control the purse strings year-round, but their influence on the retail sector is especially strong during the fourth quarter, when back-to-school and holiday shopping give the industry a much-needed boost. Here are five examples of hyperlocal strategies that brands are using to target moms right now.

How Much Should Your Marketing Budget Be To Deliver The Ideal ROI?

by gogetter321 @ Go Getter Marketing Group, Inc.

Article and content by Go Getter Marketing Group, Inc. An digital marketing, brand development, and social media agency in Atlanta, Georgia.

There are a number of ways to look at a marketing budget and its size, because there is no single way, no one-size-fits all. These market survey results act as a very useful guideline, so business owners and their CMO’s can see what other businesses like theirs are doing, and whether they should simply follow suit or use the stats as one of the factors to take into account when setting and reviewing their own marketing budget. Every company sets a budget. Successful ones set the right budget in terms of dollars to spend, spend those dollars in the right areas, and they review the spend to make sure they continue to get the right ROI. It is always valuable to remember that a company’s […]

Read more at http://www.gogettergroup.com

Aqua Media Direct Balances Frequency and “True Reach”.

by Aqua Scribe @ Aqua Media Direct Inc

All of our local media clients go to great lengths to explain the reach their media has to qualified audiences when selling to local clients. Why then, do some clients offer behavioral targeting and re-targeting which are the antithesis of... Continue Reading →

Where Did the Ad Spend Go? Local TV Buying From a 2017 Upfront Perspective

by John R. Osborn @ Videa

Reviewing the 2017 national TV upfronts can provide us a deeper understanding of how the local TV buying space is changing.

The post Where Did the Ad Spend Go? Local TV Buying From a 2017 Upfront Perspective appeared first on Videa.

SEO Consultant – Michael Kern

by Michael Kern @ Inform Local

Visit the authors site to learn more about Inform Local - Independant Marketing Specialist - Michael Kern

For over ten years I have been working to get websites ranked high in search engines. Years of practice, love of business and marketing, and an intense competitive nature have transformed me into a professional SEO Consultant. All search engine optimization strategies and tactics I employ or teach are ethical best practices. I have a […]

The post SEO Consultant – Michael Kern appeared first on Inform Local.

Advertising Analyst Copy

by Dream Local Digital @ Dream Local Digital

Do you have what it takes to be a #HoneyBadger? We’re looking for an Advertising Analyst who takes pride in knowing the latest advertising trends for Google AdWords, Facebook, and other online ad platforms. Candidates should have a thorough understanding of building and optimizing ads (or be able to learn them quickly!), measuring and reporting…

The post Advertising Analyst Copy appeared first on Dream Local Digital.

Miss Lottie’s Guide to Improving Your Lovelife – Comedy – Grants Pass

by Wayd @ Southern Oregon Live

Miss Lottie’s Guide to Improving your Love Life – By Diane Nichols Directed by Diane Nichols September 8 – 24 Thursday through Saturday at 7:30pm, Sundays at 2pm Miss Lottie Henfield, flamboyant, big-hearted superstar, hosts the most successful television talk show in London, England. Guests with “trouble... Read More...

The post Miss Lottie’s Guide to Improving Your Lovelife – Comedy – Grants Pass appeared first on Southern Oregon Live.

Annual JCFC Folk Music Festival | Live Music Ashland

by sole-admin @ Southern Oregon Live

6th Annual JCFC Folk Music Festival – Ashland Grizzly Peak Winery Start Time: Sunday August 13, 2017 at 4:00PM End Time:   Sunday August 13, 2017 at 8:00PM Organization: Jackson County Fuel Committee Website: https://www.facebook.com/Jackson-County-Fuel-Committee-170415933036028/ From calendar:  Grizzly Peak Winery Place: Grizzly Peak Winery Address: 1600 E. Nevada St. (Map) Location:  Ashland OR... Read More...

The post Annual JCFC Folk Music Festival | Live Music Ashland appeared first on Southern Oregon Live.

by Eric Shanfelt @ Local Marketing Institute

The post appeared first on Local Marketing Institute.

Affordable SEO Company

by Michael Kern @ Inform Local

Visit the authors site to learn more about Inform Local - Independant Marketing Specialist - Michael Kern

Six Of One – Half Dozen Of Another I work from home, been at it since 1997, and do all SEO work personally, so with all things being equal, why not go with the less expensive and affordable SEO Company? The difference between the expensive SEO agencies and mine is not a matter of expertise, […]

The post Affordable SEO Company appeared first on Inform Local.

Marketing Mistakes Costing You Money

by SearchEngineOptimization @ Simply Design

Is your company making the most of its presence online? Many businesses tend to jump blindly into online marketing out of necessity, but may find themselves entangled in a mess of mistakes. If you want to make sure your company earns the sort of ROI it deserves with its web marketing, here are a few […]

The post Marketing Mistakes Costing You Money appeared first on Simply Design.

National Online Advertising vs. Local Online Advertising

by Aqua Scribe @ Aqua Media Direct Inc

National Online Advertising vs. Local Online Advertising One of the best lenses to see how National Online Advertising differs from Local Online Advertising is to understand how a national advertiser protects itself versus the very little protection the same industry... Continue Reading →

How to Drink Noni Juice

How to Drink Noni Juice

by @ How to of the Day

Noni, also known as cheese fruit or morinda, has been used for thousands of years in the Pacific to treat health problems. Noni advocates claim that the juice treats problems ranging from low energy to cancer. Making juice at home is done simply by blending noni fruit and straining out the seeds. You can also buy it premade or as an extract. Since noni is an unproven herbal medicine, consult with your doctor before drinking and stop if you experience adverse health effects.

Online Advertising 101 (Part 3): Pay Per Click Advertising - Platypus Local

Online Advertising 101 (Part 3): Pay Per Click Advertising - Platypus Local


Platypus Local

Consumers click on Pay Per Click (PPC) advertisements 64% of the time. Find out how PPC ads can get your business noticed and increase leads.

Will NFL Ratings Continue to Lose Ground?

by Todd Wasserman @ Videa

Will NFL ratings continue to fall in the 2017-2018 season? And whether or not they do, how can TV advertisers position themselves accordingly?

The post Will NFL Ratings Continue to Lose Ground? appeared first on Videa.

Marketing 101: Six Methods That Are Certain to Get Your Business Noticed

by Lakeshore Branding @ Lakeshore Branding

When you have a business that you want to expand, it is important to know how to properly market your products and services. This can be much more difficult since it may seem, since you will need to dedicated a great deal of time and effort to creating an effective marketing campaign. This will involve picking out your audience, then using a variety of different tools that will get your business noticed by these people. Thus, here is a quick look at six different methods that will help your business get the attention that you need. Choose the Right Target Audience Before you can expect to experience success with any business, it is essential that you choose your audience. Most businesses make the mistake of choosing an audience that is extremely broad, hoping to bring in as many people as possible. The problem with this is that a broad message will rarely be able to appeal to everyone, meaning that - Read the full article

Persuading Consumers with Video Psychology

by platypusadmin @ Platypus Local

It’s not necessarily manipulation, but it definitely is the art of persuasion. Video commercial is the leading advertising tool in marketing today. In fact, studies show that 88 percent of business owners claim that video commercials are the most important part of their marketing strategy. And 69 percent of online consumers say they’d rather watch a […]

The post Persuading Consumers with Video Psychology appeared first on Platypus Local.

How to Build a Lead Magnet Into Your Product to Fuel Growth

by Today's Industry Insider @ The Kissmetrics Marketing Blog

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value […]

How Will You Know It’s Time To Change Your Business Logo

by platypusadmin @ Platypus Local

Your business logo design is one of the most important graphics you’ll ever make, as it represents your brand identity. But does your company logo design need a little refresh or  maybe a full overhaul?! If you answered Yes to any or all of these reasons, it’s time to make a change to your company […]

The post How Will You Know It’s Time To Change Your Business Logo appeared first on Platypus Local.

How Do I Get More Leads? [VIDEO]

by Ed Nyberg @ HometownLocal

The post How Do I Get More Leads? [VIDEO] appeared first on HometownLocal.

Free Advertising for Small Businesses - Dex Media

Free Advertising for Small Businesses - Dex Media


Dex Media

The Top Ten List Free Listings for Establishing Your Presence in the Digital World It is a popular and widely accepted benchmark that small businesses shou

Office Hours: Updating Acxiom and Factual

by Eric Shanfelt @ Local Marketing Institute

Google, Facebook, Yelp, Apple, and thousands of other sites and apps license local business data from four primary providers: Localeze, Infogroup, Acxiom and Factual.

In this Office Hours session, Eric Shanfelt will show you how to update two of the providers, Acxiom and Factual, for free, step-by-step ... and in the process, give your business better exposure in local search.

The post Office Hours: Updating Acxiom and Factual appeared first on Local Marketing Institute.

Is Your Content Optimized for Voice Search?

by SearchEngineOptimization @ Simply Design

When it comes to search engine optimization, it’s becoming more important than ever to utilize multiple forms of search. An emerging and increasingly key aspect of this area of SEO is voice search. Google Voice Search is when you tell Google what information to search for on the internet. Instead of typing the words in […]

The post Is Your Content Optimized for Voice Search? appeared first on Simply Design.

LBMA Podcast: Facebook, KFC China, Verizon

by Asif Khan @ Street Fight

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Wasteless, Hong Kong tourism, Nestle Purina PetCare, Gravy Analytics + V12. Special Guest: Casey Binkley from Hauler Ads.

How to Do a Cartwheel

How to Do a Cartwheel

by @ How to of the Day

The cartwheel is a basic gymnastics skill that will strengthen your upper body and help you work your way up to more advanced moves. There are two basic types: the front-to-back and the side-to-side cartwheel. With the side-to-side cartwheel, you'll start and end in the same direction. Performing the front-to-back cartwheel will land you facing the opposite direction in which you began. The front-to-back is the most common type of cartwheel. To learn either type you’ll need to find a safe environment in which you can practice placing your hands and feet in a way that’ll propel you forward and upside down.

Examples Of The Good, The Bad & The Ugly Of Customer Service On Social Media!

by Sarah Burke @ Spokal

Photo courtesy of FreepikWe all know that criticism can sometimes be hard to take, but we also learn very early on that it usually makes for a stronger and better business. But today, the stakes have gotten even higher. Now, customer complaints are increasingly being channeled through the oh-so-public social media platforms, such as Facebook and Twitter. […]

PPC Advertising: 6 Common Mistakes You Must Avoid To Get Customers

PPC Advertising: 6 Common Mistakes You Must Avoid To Get Customers


Yokel Local

PPC advertising is the fastest way to generate new leads for your business. However, you must avoid these 6 common mistakes. The first one is...

5 Ways to Use Your Vehicle for Marketing and Branding Purposes

by Lakeshore Branding @ Lakeshore Branding

There is a good chance that your vehicle is, well, the perfect vehicle to market and advertise your business. Whether you have a dog grooming business or an accounting firm, your car is the perfect moving billboard. However, where billboards can cost thousands of dollars to create, using your car can cost a fraction of that amount. Also, the chances are high that you will make your money back in increased revenue when people see your website address on the vehicle and then visit your online store. In fact, industry insiders say that this method of advertising can be 15% more effective than some other methods. Here are five ways to use your vehicle for marketing and branding purposes. If you are a headshot photographer or a wedding photographer, you could put photographs that you have taken in the advertisement. There is nothing like seeing your actual work on the vehicle. There is also no better way to get other - Read the full article

How to Choose a Social Media Platform for Your Marketing

by michaela @ Dream Local Digital

Choosing where to begin your digital marketing campaign is kind of like choosing which lunch table to pick in the high school cafeteria — it can shape the perception of your brand itself. Choosing to sit at the popular table (Facebook and Twitter) will lead to increased exposure, but make it exponentially more difficult to…

The post How to Choose a Social Media Platform for Your Marketing appeared first on Dream Local Digital.

Local Online Advertising Benchmarks Report | SurveyMonkey Blog

Local Online Advertising Benchmarks Report | SurveyMonkey Blog


SurveyMonkey

SurveyMonkey Audience, in collaboration with Blueshift Research, asked over 1,000 consumers their thoughts on how companies like Groupon & Yelp are doing.

How to Weatherproof a Door

How to Weatherproof a Door

by @ How to of the Day

Doors are frequently a source of drafts in your home, which can end up costing you big bucks in heating and cooling bills. Even if you’re not particularly handy, there are some quick and easy fixes you can do, like installing an adhesive weatherproofing strip or a draft fighting door sweeper. For a more permanent fix, you can install tension strips or an integral door sweep to improve insulation.

3 Ways to Optimize Your Survey Invitations to Increase Response Rates

by Zewei Z @ SurveyMonkey

So you’ve spent a lot of time designing the perfect survey, and you’re ready to send it out to get...

The post 3 Ways to Optimize Your Survey Invitations to Increase Response Rates appeared first on SurveyMonkey.

Implementing Digital Marketing for Your Business

by SearchEngineOptimization @ Simply Design

As computers and smartphones become more and more accessible, their presence in our lives continues to change many aspects of society, including marketing. Promoters and advertisers used to solely rely on the use of television ads, promos in newspapers, and other strategies of spreading the word about their products and services. However, it’s plain to […]

The post Implementing Digital Marketing for Your Business appeared first on Simply Design.

3 Marketing Musts for Defining Your Target Audience

by gogetter321 @ Go Getter Marketing Group, Inc.

Article and content by Go Getter Marketing Group, Inc. An digital marketing, brand development, and social media agency in Atlanta, Georgia.

We are living in a fast-paced digital age. Meaning that now, more than ever, businesses must market cross-market across various platforms in order to reach their target audience. Maintaining a website, posting blog articles, and being active across social media platforms is important, but it doesn’t go far enough. How can a businesses reach potential clients in a way that feels tangible, in the age of the intangible? The answer lies in buyer personas and audience building. Defining Your Audience The Right Way Raise your voice. Successful marketers know that a well-crafted brand voice is essential. Building a voice that is consistent and easily understood by your target audience allows for increased user interaction, leading to greater visibility and traffic. All of this, of course, leads to eventual increase in […]

Read more at http://www.gogettergroup.com

Office Hours: Tips for Getting More Positive Reviews

by Eric Shanfelt @ Local Marketing Institute

As you know, online reviews are essential to attracting more customers. They not only help your business rank higher in search results, but also build trust with new customers.

In this Office Hours session, Eric Shanfelt will talk about how to get more positive reviews and help you with practical tips to manage online reviews for your local business.

The post Office Hours: Tips for Getting More Positive Reviews appeared first on Local Marketing Institute.

A Primer On Online Advertising as it pertains to Local Online Media

by Aqua Scribe @ Aqua Media Direct Inc

A Brief Primer on the Online Advertising Industry as it Pertains to Local Online Media. With all the confusion created by more competition in local online media, it is important to understand how the Online Advertising Industry works. Online Advertising... Continue Reading →

How to Stain Teak Furniture

How to Stain Teak Furniture

by @ How to of the Day

Teak is a large deciduous tree that grows in tropical forests. It’s often used for outdoor furniture, since it’s more resistant to the elements than other types of wood. When untreated, it tends to fade to a greyish color, so it is often stained. Before being able to stain teak furniture, you’ll need to sand and smooth the wood first.

A Beginner’s Guide To Paid Online Advertising (Content Marketing Series Part 7 of 10)

A Beginner’s Guide To Paid Online Advertising (Content Marketing Series Part 7 of 10)


Spokal

You’ve probably come across the term “online advertising” before in some form or another. It’s sometimes referred to as Search Engine Marketing (SEM), paid channel marketing, or pay-per-click (PPC) m

Five Reasons Why Google’s Review Monitoring Dashboard Is A Disappointment

by Lakeshore Branding @ Lakeshore Branding

Reviews are already a huge factor when it comes to helping businesses stand out and succeed online, and if there needs to be a definite sign to signal the value of reviews in the future, it has to be Google’s recent announcement of their Reviews Dashboard to help local merchants monitor reviews from across the web. But, alas, Google has disappointed with this product. In my humble opinion, this product is nothing but a shinier interface to display data that Google already had and were collecting over time. Here are five reasons why this enhancement from Google disappointed me: #1 – Real review monitoring is about being able to respond in the now Google seems to have adopted a model of “if we find it, we’ll report it” when it comes to monitoring reviews. This means that, unless they find a review (which may take days, weeks or months), you’ll never see it in the dashboard. Anyone who’s been doing - Read the full article

A Guide To Local Online Advertising

A Guide To Local Online Advertising


Los Angeles, CA Patch

Content is the primary avenue through which social media marketers get their information across.

10 Obvious Ways To Increase Your Readership That You Might Not Be Doing

by Alexandra Skey @ Spokal

Photo courtesy of FreepikIs your blog traffic growing slower than you want, or not at all?Everyone says you should spend as much time promoting your posts as you do writing them. But sometimes you just don’t have time. So, what else can you do?Here are 10 obvious ways to increase your readership that you might not […]

The Game’s Afoot – Thriller – Grants Pass

by Wayd @ Southern Oregon Live

The Game’s Afoot – By Ken Ludwig Directed by Keith Fuller October 20 – Nov 5 Thursday through Saturday at 7:30; Sundays at 2pm It is December 1936. Broadway star William Gillette, admired world-wide for his portrayal of Sherlock Holmes, has invited his cast members to his... Read More...

The post The Game’s Afoot – Thriller – Grants Pass appeared first on Southern Oregon Live.

How to Study for a Spelling Bee

How to Study for a Spelling Bee

by @ How to of the Day

Spelling bees have a long history of fostering healthy competition and academic excellence. If you have ever dreamed of competing in a spelling bee, watched one on television, or simply wanted to become better at spelling and memorization, then it’s probably time to start studying. Spelling bees are offered through school, regional, and national organizations—studying for them should be taken seriously because competition can be fierce!

Google is Moving Away from Google+ for Business Reviews. Your Current Online Reviews and Local Listings will be Affected.

by Ed Nyberg @ HometownLocal

Google announced late last year that they were introducing a “new redesigned” Google+. This is their fourth attempt at gaining additional market exposure in an otherwise crowded arena. First launched...

The post Google is Moving Away from Google+ for Business Reviews. Your Current Online Reviews and Local Listings will be Affected. appeared first on HometownLocal.

The Best Advertising for Local Businesses? Getting More Online Reviews

The Best Advertising for Local Businesses? Getting More Online Reviews


ReputationStacker

Whether you want to compete with the big chains or put yourself on customers' radar, the best advertising for a local business is to get more online reviews.

Todd Handy joins Dream Local Digital Board of Directors

by michaela @ Dream Local Digital

Rockland, Maine – Dream Local Digital, the national digital marketing and communications agency, today announces the addition of Todd Handy to its Board of Directors. With over 8 years of experience in monetization in the digital media industry, Handy has held leadership roles in Sales, Publisher Development, Advertising Products and AdTech at Deseret Digital Media and…

The post Todd Handy joins Dream Local Digital Board of Directors appeared first on Dream Local Digital.

College Commencement Address: Keystone College (May 2012)

by mikal @ Mikal E. Belicove

In early-2012, the President of Keystone College (La Plume, PA.) invited me to deliver the Keynote Address at the College’s 141st  Commencement. Here, I talk about a mistake I made leading up to and after my own college graduation, and share what I learned from that experience.

14 Digital Marketing Metrics Your Company Should be Measuring

by gogetter321 @ Go Getter Marketing Group, Inc.

Article and content by Go Getter Marketing Group, Inc. An digital marketing, brand development, and social media agency in Atlanta, Georgia.

When your company launches its next digital marketing campaign, how will you know if it was a success? Without tracking certain digital marketing metrics, your team could miss key information about your customers and the strategies you’ve implemented. When you pull a report, you may realize you have access to a ton of data, but how can you tell which data may be the most meaningful? If you are one of the 50 million companies using Google Analytics, we’ve got 14 digital metrics you should consider measuring. Even if you are using another tool to measure your web traffic, you’ll want to make sure you search for the data below. Top Digital Marketing Metrics 1. Overall Site Traffic This metric isn’t just about how many […]

Read more at http://www.gogettergroup.com

Getting Real Results from Your Digital Marketing Campaign (Part 2) – Goals and Objectives

by gogetter321 @ Go Getter Marketing Group, Inc.

Article and content by Go Getter Marketing Group, Inc. An digital marketing, brand development, and social media agency in Atlanta, Georgia.

In Part 2 of this series we’ll look at goals and objectives that will focus on growing your business. We will start broad and then, in Part 3, we will drill down. Every business action must focus on achieving a known, intended and measurable result. Digital marketing actions are no different. Why Have Digital Marketing Goals? When you know the outcome(s) you want, you can focus on the strategy, the tactics, and the activity that will take you there.  As an aside, it is worth noting that in Social Media Examiner’s 2016 Report published in May, of the 5,000 digital marketers surveyed: 40% said they did not know if their social media marketing traffic had declined 35% said they did not know if their marketing is effective. […]

Read more at http://www.gogettergroup.com

TargetRemarket for Success

by admin360 @ BizConnect360

  TargetRemarket.com is a full-service display advertising solution specializing in ReMarketing and audience targeting. Our solutions help you optimize your marketing budget by serving targeted display ads to the right people at the right time. This is where TargetRemarket.com is Uniquely Different and this service is not available ANYWHERE else!

How to Prevent Mold Growth on Bread

How to Prevent Mold Growth on Bread

by @ How to of the Day

Keeping bread fresh can be a challenging task for anyone, especially for smaller households and those living in hot, humid climates. Learning to store bread correctly is the easiest way to keep mold away, and to enjoy every loaf to its last crumb.

5 Tips For Website Domination [VIDEO]

by Ed Nyberg @ HometownLocal

The post 5 Tips For Website Domination [VIDEO] appeared first on HometownLocal.

5 Tips for Running a Successful Restaurant Promotion Online

by Lakeshore Branding @ Lakeshore Branding

Taking your business into the online arena is a complex undertaking. Not only will you have to create and maintain a website, and potentially an on-site blog, but you also have to engage in SEO in order to ensure that consumers find your site, participate in social media in order to attract and communicate with prospective customers, and continue your own education so as to best take advantage of emerging platforms for interaction with the public at large. In short, there is something of a learning curve associated with functioning on behalf of your restaurant in cyberspace. And just when you think you’ve got it down, you must broach the topic of online promotions, which are another beast entirely. On the upside, you’re not reinventing the wheel. Plenty of other businesses have run promotions online and you can learn from their successes and failures. Here are just a few tips that should help you to get started on the right - Read the full article

How To Achieve Lower CPC for Facebook Ads: 3 Must-Know Tricks

by gogetter321 @ Go Getter Marketing Group, Inc.

Article and content by Go Getter Marketing Group, Inc. An digital marketing, brand development, and social media agency in Atlanta, Georgia.

Facebook advertising a must these days, but paying through the nose for it is still optional.  Here are three tricks you need to know to achieve lower cost per click (CPC) for Facebook ads. 1. Use a close-up shot of a person Click-through rate (CTR) can change by as much as 70% depending on the image used. By increasing the click-through rate, the cost per click goes down to virtually nothing. So what kind of image is best to use? A dreamy landscape, a heart-warming animal, a cute cartoon, or a memorable logo? Actually, the most effective images incorporate a person, ideally a close shot of the person’s face. Even the most faceless corporate entities can and do achieve success with this strategy, for example, Progressive […]

Read more at http://www.gogettergroup.com

Tips to Make Your SEO Campaign a Success

by SearchEngineOptimization @ Simply Design

It’s no secret – whether you’re a large company or a small business, you want to grow your business online.  The lack of knowledge involving how to get started is not common among small business owners only, in fact, many executives running medium-sized companies do not understand how SEO can impact their business. Whether you […]

The post Tips to Make Your SEO Campaign a Success appeared first on Simply Design.

Local Online Advertising With Pay Per Click

by Michael Kern @ Inform Local

Visit the authors site to learn more about Inform Local - Independant Marketing Specialist - Michael Kern

I have a few Google Alerts running so that I get emailed when there are new blog posts or news about select keywords. “Local online advertising” is one phrase I target with an alert. I set these alerts up to find blog commenting opportunities, and to get ideas for articles. This morning I found two […]

The post Local Online Advertising With Pay Per Click appeared first on Inform Local.

Street Fight Daily: Marketers See Opportunity in Amazon, Facebook Boosts Brand Safety

by Joseph Zappa @ Street Fight

A roundup of today's big stories in hyperlocal publishing, marketing, commerce, and technology... As Amazon Opens Up Its Ad Business, Marketers See an Opportunity to Shake Up Search... Facebook Updates Ad, Content Guidelines to Woo Advertisers and Publishers... Why Bonobos Thought Selling to Walmart Was Better Than Going Public...

Online Marketing – Simplified SEO

by Michael Kern @ Inform Local

Visit the authors site to learn more about Inform Local - Independant Marketing Specialist - Michael Kern

Getting and ranking number one is not hard, but it is work! It can however be boring and time consuming work. Think of me (local SEO expert) as a contractor. If you hired a contractor to build you a house, he would hire all the sub-contractors and organize the project, he might do some of […]

The post Online Marketing – Simplified SEO appeared first on Inform Local.

Flesch, Smith share PGA Champions Tour lead in Victoria

by @ www.wacotrib.com - RSS Results

VICTORIA, British Columbia (AP) — Steve Flesch and Jerry Smith each shot 7-under 64 on Friday to share the first-round lead in the PGA Tour Champions' Pacific Links Bear Mountain Championship.

5 Advantages of Working with a Certified Google Partner

by Ken Pratt @ HometownLocal

HometownLocal is well known for generating quality sales leads, but did you know that HometownLocal is a Certified Google Partner? So what is a Google Partner, and why should you...

The post 5 Advantages of Working with a Certified Google Partner appeared first on HometownLocal.

How Video Marketing is Changing the Web in 2017

by SearchEngineOptimization @ Simply Design

The web is changing, and along with it are businesses all over the world who are looking for newer and better ways to connect with their audience. With the explosion of YouTube in recent years, video marketing has become part of any growing business’s core repertoire. Taking advantage of the best video production Albuquerque has […]

The post How Video Marketing is Changing the Web in 2017 appeared first on Simply Design.

Headwaters Trail Runs | Sports Events | Mount Shasta City

by sole-admin @ Southern Oregon Live

Headwaters Trail Runs are 50k, 30k, and 10k trail running events are held in the Klamath Mountains west of Mount Shasta City, CA.  These three scenic trail runs are named after the headwaters of the Sacramento River. More info and registration on their site… The 50k and 30k races are scenic, mountainous loop courses.  They are run entirely... Read More...

The post Headwaters Trail Runs | Sports Events | Mount Shasta City appeared first on Southern Oregon Live.

Local Online Advertising | Southern Oregon Live Events

Local Online Advertising | Southern Oregon Live Events


Southern Oregon Live

Southern Oregon Live Local Online Advertising is local, regional, digital online advertising reaching over 12,000 people each month in Southern Oregon...

3 Ways to Optimize Your Survey Invitations to Increase Response Rates

by Zewei Z @ SurveyMonkey

Your survey is waiting Ready to get some answers? Make the changes you need to your survey. Jump back in...

The post 3 Ways to Optimize Your Survey Invitations to Increase Response Rates appeared first on SurveyMonkey.

How to Use Psychology to Price Your Products

by Eric Ainsworth @ Dig Deep Marketing

Price is not just a number on a tag. As a smart business owner, you need to recognize that consumer psychology comes into play when your customer’s are actively processing price information. Your customers are interpreting context from prior purchasing experience, formal communications (advertising, sales calls, and brochures), informal communications (friends, family colleagues), online resources, […]

Benefits Of Local Online Advertising

Benefits Of Local Online Advertising


BizConnect360

Lets discuss the benefits of local online advertising. As a business, you may be tempted to spread your marketing efforts as far and wide as possible, to catch as many potential customers as you ca…

Tracking Your Brand? Check Out These Online Reviews Monitoring and Management Tools

by Lakeshore Branding @ Lakeshore Branding

Last week we published a guide on how to monitor Google Places reviews, Web updates, and content changes. It was well-received by our readers, so we’d like to build on the post and share info this time on tools for online reviews monitoring and management. Hopefully, this list will help you track online reviews of your brand, product, establishment, service, or business – and enhance your reputation as more customers talk about you on Google Places, Yelp, online directories, local business listings, and social media sites. Or, if you’ve used any of the online reputation management tools below, do let us know by leaving a comment below and sharing with us your experience. Review Trackers Best value review monitoring solution: Launched early this year, Review Trackers is widely considered as today’s leading online review monitoring solution. It’s designed for businesses of all kinds and sizes, including mom-and-pops, SMEs, and enterprise-level organizations and companies. A Web-based application that’s simple, fast, and easy - Read the full article

Why Should I Use Google Adwords? [VIDEO]

by Ed Nyberg @ HometownLocal

The post Why Should I Use Google Adwords? [VIDEO] appeared first on HometownLocal.

Should I Hire a Marketing Agency or Freelancer?

by gogetter321 @ Go Getter Marketing Group, Inc.

Article and content by Go Getter Marketing Group, Inc. An digital marketing, brand development, and social media agency in Atlanta, Georgia.

Who cares? OK, now that I have your attention let’s look at that question scientifically. You care! You have to make the right decision when it comes to how and when to hire an agency vs. freelancer. A decision that is right for you because that’s the acid test – your decision must be right for you. What is right for one company may not be right for another. What is right for one project in the same company may not be right for another project. So to make the right decision, there are three critical areas you might consider reviewing. 1. Purpose: Clarify your underlying purpose. Must you hire the cheapest because you have a tight budget? Should you choose the most expensive because high […]

Read more at http://www.gogettergroup.com

Why Automated Guaranteed TV Buying Does Not Equal Programmatic

by John R. Osborn @ Videa

Automated guaranteed TV buying does not equal programmatic. Rather, it's a certain type of programmatic TV that works well for local advertising.

The post Why Automated Guaranteed TV Buying Does Not Equal Programmatic appeared first on Videa.

Danger Ahead: 10 of the Absolute Worst Marketing Mishaps of 2016

by Bryan Johnston @ Spokal

Photo courtesy of shockfactor.de/Depositphotos.comAh, marketing. Love it or hate it, a well crafted and executed marketing campaign still has the power to move us…to tears, or laughter, or awe, and ultimately, to purchase.At least that’s the goal. Sometimes though, it falls just a little short. For every puppy-monkey-baby (although annoying, it did capture a lot […]

Understanding the Online Advertising Needs of Local Business

by SearchEngineOptimization @ Simply Design

Advertising and marketing have been around for much longer than you might think! This means, generally, the average person – and certainly the average business owner – is familiar with the basic process of advertising their goods, services, and labor. What has changed since marketing’s year one, however, are the forms of media that potential […]

The post Understanding the Online Advertising Needs of Local Business appeared first on Simply Design.

Understanding the Online Advertising of Local Business | Albuquerque SEO

Understanding the Online Advertising of Local Business | Albuquerque SEO


Simply Design

Owning a business is an immense pleasure, but what does it take to make sure that business gets in front of the right customers? Read our blog to learn!

3 New Ballot Features You’ll Love

by Nick Ehrhard @ Second Street

Check out the latest exciting features for ballots that save you time, give you more revenue opportunities, and improve user navigation.   1. Group Ads While you’ve already been able

AQUA PRE-TARGETING™ – Target People NOT Bots

by Aqua Scribe @ Aqua Media Direct Inc

Now that we have your attention, let’s take a look at why this is true. Cookie-based advertising which is the status quo of online advertising targets USERS so websites do not matter for this type of targeting. Since 20 local... Continue Reading →

Bullshot Crummond – Farcical Comedy – Gants Pass

by Wayd @ Southern Oregon Live

Bullshot Crummond – By Ron House, Alan Shearman, Diz White, John Neville Andrews, Derek Cunningham Directed by Clyde Highbarger January 19 through February 4 Thursday through Saturday at 7:30pm; Sundays at 2pm The dashing Captain Hugh “Bullshot” Crummond – WWI ace fighter pilot, Olympic athlete, racing driver,... Read More...

The post Bullshot Crummond – Farcical Comedy – Gants Pass appeared first on Southern Oregon Live.

How To Shoot Great Videos for Your Business

by iccullavac @ Mikal E. Belicove

I was recently talking with the owner of a popular Southern California-based chain of restaurants about his online marketing efforts. While his four restaurants have garnered more than a combined 100,000 followers on Facebook, Twitter, Pinterest and Instagram, he has yet to venture onto YouTube. Ironically, that’s where many of his customers have posted videos […]

Keys to Successful Facebook Local Advertising – Dennis Yu

by Dennis Yu @ Online Advertising – Local Marketing Institute

Growth hacking is about getting the most impact from as little effort as possible. This is the tactical, step-by-step process that you can repeat and run evergreen via the "dollar a day" technique.

We've perfected these growth hacking techniques for years internally, and for our clients, earning the Golden State Warriors a 29X ROAS on ticket sales. We've implemented these techniques across all industries and sizes, from small business to enterprise; educational software companies like Delta Ed, to publishers like The Economist. Best of all, it's not hard. All you need is 10 minutes and $1/day to start seeing results.

There are 6 phases to growth hacking:

  • Digital plumbing
  • Goals
  • Content
  • Targeting
  • Amplification
  • Optimization

In this session, you'll learn to save time, energy, and money when it comes to Facebook advertising by learning from our experiences and failures, rather than going through them yourself. You already know SEM, now see how organic and paid work together in social-- a mix of content marketing, PR, personal branding, and Facebook ads working together.

Whatever you don't catch, you'll have the checklists for you or your teammates to implement later. This session is for all levels-- Directors of Marketing, agencies, entrepreneurs, PPC specialists, analysts, nonprofits, small business owners, and students. Whether you're on the paid or organic side, create content or don't, learn how to get results from these cross-channel techniques.

The post Keys to Successful Facebook Local Advertising – Dennis Yu appeared first on Local Marketing Institute.

Amazon Vs. CPG: Why Interactive Marketing Experiences Matter

by Danny O'Reilly @ Wayin

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Local Online Advertising Conference 2018

Local Online Advertising Conference 2018


Eventbrite

LOAC 2018Join more than 400 industry leaders at the largest gathering of local digital media executives. The 9th Annual Local Online Advertising Conference will be held at The Grand Hyatt New York, March 12-13, 2018. With a slate of more than three dozen executive-level speakers and an exclusively "local" flavor, the agenda addresses critical trends affecting the industry.RATES:$1,095 now through 07/31/2017$1,195 08/01/2017 – 09/30/2017$1,295 10/01/2017 – 11/30/2017$1,495 12/01/2017 – 12/31/2017$1,595 01/01/2018 – 01/31/2018$1,695 02/01/2018 – 03/12/2018GROUP RATES:For 3 or more registrations, receive $100 off per attendee at the current price.For 5 or more registrations, please contact Jim Brown jbrown@borrellassociates.com.CANCELLATION POLICY:If you are unable to attend and need to cancel, the following refund rules apply:-No transfer fee for substituting registration with someone else from the same company/organization.-Registrations cancelled on or before 02/09/2018 will receive a full refund.-All sales are final after 2/10/2018. No refunds.HOTEL RESERVATIONS:Click here to reserve your room today at the special group rate or by calling The Grand Hyatt directly 212.883.1234.CONTACT INFORMATION:Website: www.borrellassociates.comEmail: conference@borrellassociates.comPhone: 757.221.6641

Online Local Advertising Estimated To Grow 26 Percent This Year To $20 Billion

Online Local Advertising Estimated To Grow 26 Percent This Year To $20 Billion


TechCrunch

Local advertising is the great untapped market for the Web, and unlocking it is what is driving much of mobile and geo-targeted advertising these days. Think..

Mobilegeddon 2017—Are you ready?

by platypusadmin @ Platypus Local

It’s a bird…it’s a plane…it’s mobilegeddon! Get ready, set and go. Are you ready? If you haven’t heard of Mobilegeddon 2017, then you need to call your tech guru immediately; and if you don’t have one, get one…fast. Mobilegeddon refers to the new mobile-first Index by Google, in which they will create and rank search […]

The post Mobilegeddon 2017—Are you ready? appeared first on Platypus Local.

Benefit Concert | Children’s Advocacy Center of Jackson County | Live Music

by ginnysagal @ Southern Oregon Live

Benefit Concert for the Children’s Advocacy Center of Jackson County featuring Jeff Pevar, Inger Jorgensen and their group LOVEBITE Grizzly Peak Winery Ashland Oregon Tickets $30 online $35 at the door To purchase tickets www.lovebitedanceparty.brownpapertickets.com any questions call Ginny Sagal 541 282 5474 ext.113 or vsagal@cacjc.org

The post Benefit Concert | Children’s Advocacy Center of Jackson County | Live Music appeared first on Southern Oregon Live.

Setting Your Customer Engagement Emails on Automation Using Kissmetrics

by Zach Bulygo @ The Kissmetrics Marketing Blog

Human attention spans are embarrassingly bad. I’d be lucky to get just 5% of people to read this entire post. Most probably won’t get past the intro, so I’ll get to the point: In this age of infinite distraction, brands that can keep their customers engaged with the product are bound for long-term success. Fads […]

Meadowlark Comic Con | Pop Culture & Comic Convention | Medford

by sole-admin @ Southern Oregon Live

Meadowlark Comic Con, a full-scale pop culture and comic convention, is coming to the Ramada Medford and Convention Center May 12th, 2018. The convention will be a family-friendly celebration of all things pop culture from comic books to movies to fantasy and sci-fi and will feature celebrity guests,... Read More...

The post Meadowlark Comic Con | Pop Culture & Comic Convention | Medford appeared first on Southern Oregon Live.

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

Platyppines Media Holds Solutions Team Building

by platypusadmin @ Platypus Local

On June 15 and 16, Platypus Media PH held its annual team building activity with the theme, “Segue: Turning Over a New Leaf” at Duka Bay Resort, Misamis Oriental. Fresh from the Seattle office, Platypus’ honcho Donald Burkholder took part in the event and bravely participated in the various  activities. Terri Trovato, the social media […]

The post Platyppines Media Holds Solutions Team Building appeared first on Platypus Local.

How to Take Good Photos Using Your Smartphone

by platypusadmin @ Platypus Local

These days, you don’t need an expensive camera to take professional photos or video. Your Smartphone can do it all! Here are some tips to taking stunning business photos with your phone camera that are insta-ready to post to your website and social media. Lights, Camera, Action! Lighting is the key word here. Even though […]

The post How to Take Good Photos Using Your Smartphone appeared first on Platypus Local.

Office Hours: Starting and Managing a Successful Local Marketing Agency with Joy Hawkins

by Joy Hawkins @ Local Marketing Institute

We talked with local marketing superstar, Joy Hawkins, and get her insights on how to build and run a successful local marketing agency.

Joy has worked in the local SEO space since 2006. She's a Google My Business Top Contributor and a writer / speaker for Moz, LocalU, Local Search Forum and Search Engine Expo.

She's worked for two different marketing agencies over the past 11 years and recently launched her own agency, Sterling Sky.

Joy has also created The Expert's Guide to Local SEO and VIP Members get 15% off. Check out the VIP Perks area to learn more!

The post Office Hours: Starting and Managing a Successful Local Marketing Agency with Joy Hawkins appeared first on Local Marketing Institute.

4 Ways to Use Facebook Advertising to Grow Your Business with Examples

by Guest Poster @ Spokal

Photo courtesy of MSSA/Depositphotos.comFacebook advertising has taken targeting to a whole new level. It is no longer just keywords’ game like in AdWords where keywords are used as the primary factor of targeting in both search and display network.In Facebook, the entire social graph of likes and behaviors are used for better targeting ads to end users. […]

Ashland Aloha Festival – Celebrating our halau’s 10th anniversary!

by hulaanuenue @ Southern Oregon Live

Ashland Aloha Festival Sunday, August 6, Workshops 2:30 – 4 pm | Show 4:30 – 7 pm JOIN US for an afternoon of aloha at Grizzly Peak Winery in the beautiful foothills of Ashland! Enjoy community cultural workshops for all ages, live music featuring local band Ha’ena... Read More...

The post Ashland Aloha Festival – Celebrating our halau’s 10th anniversary! appeared first on Southern Oregon Live.

How to Master Analytics like Will Smith and Amazon

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Will Smith is not just a pretty face. Nor is he just a likeable, talented actor. He’s a businessman and a master marketer. The only Hollywood star that predictably gets over $20 million per flick. Even his movies that didn’t get good reviews, like Hancock and Suicide Squad, grossed over half a billion each worldwide. […]

Everything You Should Know About Email Outreach to Succeed

by Guest Poster @ Spokal

Photo courtesy of Blossomstar – FreepikThere is no doubt that any marketer will agree with me – Email Outreach is a strategy that has always been in-demand. And the reason why it works great is simple. Thanks to this very strategy you can spread any kind of information personally with the one you want to […]

Rural Business and Innovation Summit 2017

by KlamathChamber @ Southern Oregon Live

RBIS (Rural Business and Innovation Summit) is the Northwest’s premier conference focused on rural business. Doing business in rural communities is both rewarding and challenging. The Rural Business and Innovation Summit will inspire entrepreneurs to accelerate innovation, cultivate a successful business ecosystem within their communities, and take... Read More...

The post Rural Business and Innovation Summit 2017 appeared first on Southern Oregon Live.

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