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How to Approach Link Building and Boost your SEO

by Alex Chris @ Digital Marketing Tips

Off page SEO or Link building is still one of the most important elements of an SEO campaign. What I will explain below is how to approach link building for a new website and why this is different from building links to an already established web property. In addition, I will give you some tips […]

Christmas Marketing – 4 Days To Go!

by Dominic @ SUM.AGENCY

Christmas Marketing In Your Business Christmas Marketing is a big part of any business. Whether you’re celebrating the run up […]

The post Christmas Marketing – 4 Days To Go! appeared first on SUM.AGENCY.

Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld

by Joshua Nite @ Online Marketing Blog – TopRank®

The inimitable Andrew Davis is the best-selling author of Town, Inc. and an in-demand marketing speaker. After his presentation at Content Marketing World 2017, I can see why. He made me feel stupid. And I’m incredibly grateful. The best presentations make you feel stupid in retrospect. Of course! It’s so obvious that this is the [...]

The post Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld appeared first on Online Marketing Blog - TopRank®.

How To Create A Facebook Video Marketing Campaign | (Part 1) Video Marketing Strategy

by Alan Johnson @ Learn Digital Marketing

Facebook Video Marketing campaign. This is part one to our Video marketing Guide. The 5 Video Marketing Strategies to help you get the most out of your videos. Download the guide here: 5 Video Marketing Strategies To Get The Most Out Of Your Videos. #youtubemarketing #TIMESTAMPS If you need a speaker, trainer or consultant contact us. Find our businesses here: #Links Website Yinc: http://yincmarketing.com Website Ydraw: http://ydraw.com Jace Vernon: http://jacevernon.com Facebook: http://facebook.com/yincmarketing Twitter: http://twitter.com/jacevernon Instagram: http://instagram.com/ydraw Linkedin: http://linkedin.com/in/jacevernon

The post How To Create A Facebook Video Marketing Campaign | (Part 1) Video Marketing Strategy appeared first on Learn Digital Marketing.

How to Do Customer Engagement If You’re In a Unique Niche

by Today's Industry Insider @ The Kissmetrics Marketing Blog

I once worked with a business that specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your […]

Quality Content is the Key to SEO

by centerlyne @ Centerlyne

The post Quality Content is the Key to SEO appeared first on Centerlyne.

Types Of Digital Marketing Solutions: SEO, SMO, SEM, SMM

Types Of Digital Marketing Solutions: SEO, SMO, SEM, SMM


Tech Cult: Designs Codes Blog on different Web Technologies News

Furthermore, these digital marketing solutions are catching up due to the growth of social media and one needs to use the right technique according to...

Why “Original Ideas” Are Killing Your Content Marketing Campaigns

by Puranjay Singh @ AWR

“Originality” is the original sin of marketing. Blame it on the valorization of Don Draper-esque figures, but there is a widespread belief that to be successful in marketing, you have to come up with wildly original ideas. The end result is marketers who chase originality just for the sake of being original. I have the … Continue reading "Why “Original Ideas” Are Killing Your Content Marketing Campaigns"

The post Why “Original Ideas” Are Killing Your Content Marketing Campaigns appeared first on AWR.

6 Common Misconceptions About SEO that Can Hurt Your Digital Marketing

6 Common Misconceptions About SEO that Can Hurt Your Digital Marketing


SEMrush Blog

The importance of SEO is hardly a secret in 2017. But, even though business owners may know how vital it is to optimize their sites, they are often guided by SEO misconceptions. This post busts all of the most common myths and misconceptions about SE...

Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations

by Joshua Nite @ Online Marketing Blog – TopRank®

Does anyone look forward to getting on an airplane anymore? Sure, you may be excited about where you’re going or what you plan to do when you get there. But anyone happily anticipating the screening, boarding, and flying part—well, I’ll have whatever vitamin supplement they’re on. If you’re headed to Content Marketing World, odds are [...]

The post Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations appeared first on Online Marketing Blog - TopRank®.

MediaVision Shortlisted For Two 2017 European Search Awards

by Jacky Lovato @ MediaVision

  We’ve been shortlisted in the 2017 European Search Awards in two categories: Best Small Integrated Search Agency Best Integrated Campaign   With these two nominations, as well as our recent Performance Marketing Award nomination for Best Retail Campaign, it’s safe to say we’re feeling pretty damn good right now. The best part is, we’re somewhat familiar […]

MediaVision Shortlisted For Two 2017 European Search Awards

How to Use Your CMS to Power Great Content Marketing-Part 5

by Kim McCormick @ Bayshore Solutions

Must-Have CMS Features to Enable a Winning 2017 Content Marketing Strategy Part Five:  Strategic Steps to Content Success The previous posts in this series on how to use your CMS to surface content strategically for your website visitors, we explored getting beyond your blog using the critical insights of your content data, intelligent organization that […]

What is Video Marketing? | Digital Marketing & Video | Frozen Fire

What is Video Marketing? | Digital Marketing & Video | Frozen Fire


Frozen Fire

What is video marketing? Using video to promote or market your brand, product or service. A strong marketing campaign incorporates video into the mix.

How to SEO your WordPress Posts and Pages

by Alex Chris @ Digital Marketing Tips

WordPress is a great SEO friendly platform but for better search engine visibility you need to optimize each and every post or page you publish online. In this post, you will learn what is the difference between a WordPress post and page when it comes to SEO and how to optimize both using industry best […]

How to Create a Business Page on Linkedin

by Sean L @ Digital Shift – Local SEO, Marketing & PPC Management Services

Creating a Business Page on Linkedin Have you ever wondered how to create a business page on LinkedIn? Many businesses are limiting their potential by not having a LinkedIn company page. LinkedIn company pages have a number of different benefits compared to a LinkedIn personal profile, including visibility and education. Company pages help users learn […]

The post How to Create a Business Page on Linkedin appeared first on Digital Shift - Local SEO, Marketing & PPC Management Services. Digital Shift Marketing Since 2007.

Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations

by Joshua Nite @ Online Marketing Blog – TopRank®

Does anyone look forward to getting on an airplane anymore? Sure, you may be excited about where you’re going or what you plan to do when you get there. But anyone happily anticipating the screening, boarding, and flying part—well, I’ll have whatever vitamin supplement they’re on. If you’re headed to Content Marketing World, odds are [...]

The post Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations appeared first on Online Marketing Blog - TopRank®.

All That Glitters Isn’t PPC Gold

by Rachel Mepham @ Digital Clarity

The post All That Glitters Isn’t PPC Gold appeared first on Digital Clarity.

Everything You Need to Know About Google Q & A

by Nathan Schoell @ Launch Digital Marketing

Over the past couple weeks, Google began rolling out a Questions and Answers feature for Google My Business. This new feature allows business owners and the general public to ask and answer questions in Google Search and Google Maps. For example, someone may want to ask a car dealership, “Do I need to schedule an... Read more »

The post Everything You Need to Know About Google Q & A appeared first on Launch Digital Marketing.

13 Key Takeaways from My SEO Lecture At Georgetown University

by Will Marlow @ Will Marlow

The post 13 Key Takeaways from My SEO Lecture At Georgetown University appeared first on Will Marlow.

Winning Sitefinity Partner of the Year for Collaboration: What it Means to Me

by Becki Dilworth @ Bayshore Solutions

Kevin Hourigan President and CEO at Bayshore Solutions Earlier this year, Progress Sitefinity recognized Bayshore Solutions with its 2016 Global Partner Award for Partner Collaboration. As a certified Progress Sitefinity partner, our company joins hundreds of the best digital agencies and development shops out there. To be singularly recognized for our efforts in collaboration is […]

4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom

by Ashley Zeckman @ Online Marketing Blog – TopRank®

The pressure is on! Content marketers are being expected to create more with less. And often, that means creating more content without adding additional team members. Unfortunately, the content copywriters are often the ones that bear the brunt of these situations which can be exhausting and cause content burnout. To help ease the pain, Workfront’s [...]

The post 4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom appeared first on Online Marketing Blog - TopRank®.

AMP and Ranking 0 are Becoming More Important

by John E Lincoln @ Ignite Visibility

This week: You can now edit local business info in search results, Instagram is testing canvas ads, and wait until you hear about how many of the top results don’t get clicks.   Here’s what happened this week in digital marketing. DemandJump Cloud Tool Shows Where Your Traffic Came From A new DemandJump tool, just...

The post AMP and Ranking 0 are Becoming More Important appeared first on Ignite Visibility.

How To Create A Facebook Ad

by Annie C @ Digital Shift – Local SEO, Marketing & PPC Management Services

Reach Your Audience In Seconds Ever wonder why Facebook asks for your personal information such as your hobbies, interests, relationship status, location, age, and anything else you decide to put in your profile? It’s all to help advertisers be more effective at narrowing their target audience. By creating an effective Facebook Ad, you will see […]

The post How To Create A Facebook Ad appeared first on Digital Shift - Local SEO, Marketing & PPC Management Services. Digital Shift Marketing Since 2007.

What is Behavioral Retargeting?

by Nicole Beachum @ Uptick Marketing

Behavioral retargeting, which is a version of “retargeting” or “remarketing,” is an online advertising method that allows you to target individuals based on the websites they visit (this tactic is […]

Digital Marketing Terms and Definitions | Optimal Digital Marketing

Digital Marketing Terms and Definitions | Optimal Digital Marketing


Optimal Marketing

Digital Marketing covers a lot of topics. It can get a bit confusing so here's our ever-growing list of digital marketing terms and their definitions.

Hire the Right Digital Marketing Agency for Your Small Business

by emergentdig @ Emergent Digital

The Art of Finding A Digital Agency to Help You Thrive Online Small business owners are faced with a critically important and monumental task when trying to choose a digital marketing agency that’s just right for their organizational goals. There are hundreds of digital advertising agencies in California alone, which would be overwhelming enough without the additional fact that continually ...

Read More

The post Hire the Right Digital Marketing Agency for Your Small Business appeared first on Emergent Digital.

Difference between SEO and SEA

Difference between SEO and SEA


Queromedia

SEO vs SEA What's the difference between SEO and SEA? An internet user who performs a search in Google typically receives two types of results: organic or

Does Content Marketing Generate Leads In Real Time Value?

by John Tarin @

Let us understand one thing, whether you are a small business or a huge conglomerate, you are doing content marketing in some or the other capacity.  Even though people debate about the effectiveness of content marketing, it is still the nucleus of digital marketing. It is now the mainstream marketing method, which attracts a large […]

The post Does Content Marketing Generate Leads In Real Time Value? appeared first on .

Welcome to the WPOinc Blog

by webpo @ WPOinc

Welcome to the inaugural post on the WPOinc blog. This blog will serve as a companion to Webbiquity, the b2b marketing blog. Whereas Webbiquity addresses a wide range of digital marketing topics, including the concept and framework of web presence optimization (WPO), this blog will deal more with the practical, hands-on practice of WPO strategy […]

The post Welcome to the WPOinc Blog appeared first on WPOinc.

Stop Learning, Start Doing – 4 Formulas For Focus

by nobox @ nobox creatives

In the age of information it is damn near impossible to put down the resources and pick up the pace on that little thing called action. As a small business owner you are bombarded with software solutions, productivity tips, time-saving tools and more marketing advice than you know what to do with. It is [...]

The post Stop Learning, Start Doing – 4 Formulas For Focus appeared first on nobox creatives.

The Most Commonly Used Inbound Marketing Tools

by Will Marlow @ Will Marlow

The post The Most Commonly Used Inbound Marketing Tools appeared first on Will Marlow.

What is SEO, SEM, SMM, SMO?

by Jose Guerra @ GCO Studios

When I first started building websites, I had never heard of the term SEO, let alone SEM. I knew that […]

The post What is SEO, SEM, SMM, SMO? appeared first on GCO Studios.

What Is SEO?

by Brad Thomas @ Learn Digital Marketing

http://www.lockedowndesign.com/what-is-seo/

The post What Is SEO? appeared first on Learn Digital Marketing.

Digital Marketing Weekly Roundup – March 13, 2017

by Sean ORourke @ Marketing Terms

Light roundup this week, getting ready for Napa Summit. Conferences After listing hundreds of digital marketing conferences but ignoring all of the virtual ones, I'm finally ready to explore the online-only side. Suggestions? Hit up the contact form or [...]

The post Digital Marketing Weekly Roundup – March 13, 2017 appeared first on Marketing Terms.

SEO and your digital marketing strategy | Pronto Marketing

SEO and your digital marketing strategy | Pronto Marketing


Pronto Marketing

Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy; a focused element of an overall holistic approach to driving customers to your business via online platforms. In other words, marketing the modern way!What is SEO?SEO is primarily concerned with ensuring that your website ranks higher in search engine results, thereby driving more traffic to your site and potentially more business.

10 Chrome Extensions That Every Social Media Marketer Should Know

by Erin Feldman @ AWR

Social media like Facebook, Twitter, Instagram and others are great platforms for marketing your business, as they will help you reach and interact with a lot of potential customers. If utilized properly, it will give you the publicity that will positively affect your business. Related to this are Chrome Extensions, which are small applications or … Continue reading "10 Chrome Extensions That Every Social Media Marketer Should Know"

The post 10 Chrome Extensions That Every Social Media Marketer Should Know appeared first on AWR.

I’m brand new to internet marketing. What the heck is SEO, PPC, SEM and SSM?

I’m brand new to internet marketing. What the heck is SEO, PPC, SEM and SSM?


David McBee, Internet Marketing Speaker, Trainer and Consultant

So you have a business and you know you need to be online. You may even have a website but it’s not appearing on the first page of Google. You know you need help, but you don’t know the difference ...

How Facebook Marketing Can Help Grow Your Business

by nobox @ nobox creatives

  You may already know that advertising is not just about getting your ad in front of as many people as possible. Successful advertising consists of getting your business and your message in front of people who are ready to buy your products or services. However, the major issue with most forms of advertising [...]

The post How Facebook Marketing Can Help Grow Your Business appeared first on nobox creatives.

We’re Hiring: Marketing Intern

by Anne Riley @ Uptick Marketing

Marketing Internship Description Uptick Marketing is a digital marketing agency in Birmingham, Alabama that provides our clients with strategic, results-focused, online marketing and advertising strategies that are designed to grow […]

Content Marketing, A Success Drive For Your Business!

by John Tarin @

Around seven years ago, you talk about content marketing, it was just a buzzword that was randomly rambled upon. Marketers were constantly trying to figure out the right strategy for their content marketing efforts and constantly deliberating between various content channels, and trying to find out the right and effective mode that will drive business. […]

The post Content Marketing, A Success Drive For Your Business! appeared first on .

MediaVision Shortlisted for 2017 PMA Award!

by Jacky Lovato @ MediaVision

  Our work with Hobbs got us shortlisted for a 2017 Performance Marketing Award for Best Retail Campaign!  This is a project we’re really proud of because of how it pushed us to innovate – from writing custom SEO and paid media software to ensuring SEO and PPC complemented each other instead of competing, we were […]

MediaVision Shortlisted for 2017 PMA Award!

Effective Email Marketing Techniques

by John Tarin @

Organizations undergo innovation across the board. If you look at the entire journey of innovation, you will see innovation around processes, products, technology, policies, etc. Innovation is inevitable because organizations need to keep up the pace with their competition and providing the edge to their customers. The marketing team also undergoes tremendous innovation because they […]

The post Effective Email Marketing Techniques appeared first on .

What is LinkedIn Used For?

by Sean L @ Digital Shift – Local SEO, Marketing & PPC Management Services

What is LinkedIn Used For & How Can It Benefit Me? Have you ever tried searching what is LinkedIn used for? Chances are you are not alone! LinkedIn is the world’s largest professional social network, specifically designed for the business community. The website was cofounded by Reid Hoffman, Allen Blue, Jean-Luc Vaillant and Konstantin Guericke. […]

The post What is LinkedIn Used For? appeared first on Digital Shift - Local SEO, Marketing & PPC Management Services. Digital Shift Marketing Since 2007.

Getting Ready for Napa Summit 2017

by Sean ORourke @ Marketing Terms

When you find yourself researching something enough, it often makes sense to blog it. Such is the case with Napa Summit, an SEO/SEM conference on March 30-31 in Napa Valley, CA. After seeing the list of [...]

The post Getting Ready for Napa Summit 2017 appeared first on Marketing Terms.

What is Digital PR? - Your Top 5 PR Questions Answered | MediaVision

What is Digital PR? - Your Top 5 PR Questions Answered | MediaVision


MediaVision

A PR specialist answers the 5 top questions about Digital PR, how it fits into your marketing strategy and how to measure its success.

A Small Biz Guide to Digital Marketing Acronyms | VR Marketing Blog

A Small Biz Guide to Digital Marketing Acronyms | VR Marketing Blog


Vertical Response Blog

ROI, CRM, SEO - What does it all mean? In this guide, we help you understand the world of online marketing-speak by defining commonly used digital marketing acronyms.

50 Influential Women in Content Marketing 2017 #CMWorld

by Lee Odden @ Online Marketing Blog – TopRank®

With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals. For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content [...]

The post 50 Influential Women in Content Marketing 2017 #CMWorld appeared first on Online Marketing Blog - TopRank®.

Beyond the Flashing Lights: How to Run a Successful Lead Generation Campaign

by Tara Karst @ Bayshore Solutions

Today, the B2B space is overflowing with talk about demand generation, inbound marketing, content marketing, and other digital marketing buzz words. However, when you boil it all down, these concepts are essentially all just different versions of a multi-channel “Lead Generation” strategy. Companies like Hubspot and Marketo have been driving their own messages forward, which […]

Facebook Changes Advertising and Backlinks are Still Important

by SiteMgr @ Ignite Visibility

This week: 404s are eating into your crawl budget, Facebook rolls out new changes in its advertising, and backlinks are still an important ranking signal. Here’s what happened this week in digital marketing. Big Changes in Facebook Advertising Facebook is making sure that its advertisers get top-notch service with some upcoming changes. First, Facebook has...

The post Facebook Changes Advertising and Backlinks are Still Important appeared first on Ignite Visibility.

How to Run an Online Store that Puts SEO First

by Alex Chris @ Digital Marketing Tips

There’s never been a better time in history to put together an ecommerce business. With a growing audience of eager online shoppers and a variety of useful tools at your fingertips, it’s increasingly easy, affordable and effective, if you go about it in the right way. The online marketplace is already saturated with ecommerce entrepreneurs […]

SEM and Targeted Display. Two worlds collide. And the results are awesome.

by David McBee @ David McBee, Internet Marketing Speaker, Trainer and Consultant

I recently had the privilege of speaking to the at AZIMA (Arizona Internet Marketing Association) about Search Engine Marketing and Targeted Display. With several years in SEM and a couple of years studying and working closely with Targeted Display, it was felt that I might have a unique perspective on two digital strategies that are normally in competition with […]

Why is SEO Important in Digital Marketing | edu CBA

Why is SEO Important in Digital Marketing | edu CBA


eduCBA

More and more, the use of SEO is becoming important for the overall success of digital marketing. And we would get a very good idea if we carefully watch it

SEO: What is Schema Markup and Why It Matters | Marketing

SEO: What is Schema Markup and Why It Matters | Marketing


Uptick Marketing

Are you looking to take your search engine optimization efforts to the next level? If so, then you may want to look into schemas. Learn more today!

Inbound Marketing vs. Outbound Marketing : Definitions

Inbound Marketing vs. Outbound Marketing : Definitions


Vital Design

Inbound Marketing vs. Outbound Marketing: Inbound marketing strategy is complex & holistic verse simplistic and linear. SEO is dependent on content strategy

What is SEO, SEM, SMM, SMO?

What is SEO, SEM, SMM, SMO?


GCO Studios

We define the acronyms SEO, SEM, SMM and SMO. What do they mean and what is the difference between them? Which is right for you?

what is SEO | search engine optimization?

by Brad Thomas @ Learn Digital Marketing

hey guys in this video I have shared some things about search engine optimization MY SETUP ——————————————————————————————————- processor Intel i3 4150 (LGA 1150): http://amzn.to/2hkyZIO cabinet Cooler Master Force 500: http://amzn.to/2h0XHgr Power supply Corsair CP-9020098-UK VS Series VS650 650 Watt Power Supply Unit: http://amzn.to/2gfvazp RAM Corsair Vengeance 8GB DDR3 Memory Kit: http://amzn.to/2h7X8ik MOtHERBOARD GIGABYTE GA-H97M-D3H LGA 1150: http://amzn.to/2hkBI4L GRAPHICS CARD Gigabyte GeForce GV-N950OC-2GD 2GB Graphics Card: http://amzn.to/2hpwd0Y MONITOR dell d2015hf: http://amzn.to/2gGkcnW MICROPHONE blue snowball ice: http://amzn.to/2gfpipX POP FILTER http://amzn.to/2hkt5HA BOOM ARM http://amzn.to/2gGnMOC KEYBOARD AND MOUSE Logitech MK200 Media Wired Keyboard and Mouse Combo: http://amzn.to/2h7WwcH WEBCAM Logitech C270 HD Webcam: http://amzn.to/2gfA1Rs USB WIFI ADAPTER TP-Link TL-WN725N 150Mbps :http://amzn.to/2hksV2P ———————————————————————————————————– check out my other videos on channel ———————————————————————————————————– follow me on facebook https://www.facebook.com/feelthetech/ instagram https://www.instagram.com/fahadmapari/ twitter https://www.twitter.com/MapariFahad/ ————————————————————————————————– like, share and subscribe to show support. ————————————————————————————————– thank you for watching ——————————————————————————————— nothing here to read

The post what is SEO | search engine optimization? appeared first on Learn Digital Marketing.

Automated Email Marketing Campaigns

by centerlyne @ Centerlyne

The post Automated Email Marketing Campaigns appeared first on Centerlyne.

Content is King, but Bad Content is a Jester

by MedNet Technologies @ MedNet Technologies

Content, content, content. In the digital marketing realm today it’s all about content. Google made it so. A couple of years back Google changed its algorithm to move away from using keywords, which clever people had learned to totally game, and toward what was actually on the websites its bots crawled, the content. Suddenly, content...

3 Reasons Your AdWords Traffic Is Not Qualified

by Today's Industry Insider @ The Kissmetrics Marketing Blog

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

Our Top 11 Content Marketing Takeaways from #CMWorld 2017

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo. Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, the four-day event was exciting [...]

The post Our Top 11 Content Marketing Takeaways from #CMWorld 2017 appeared first on Online Marketing Blog - TopRank®.

Back to the Future: 5 Marketing Predictions That Were Right on the Money

by Anne Leuman @ Online Marketing Blog – TopRank®

Great Scott! The TopRank Marketing blog has been around since 2003, way back when content marketing and blogging were relatively new to the business world. We are proud of the fact that we were early adopters of the blogging trend—one of today’s leading content marketing strategies for improving brand visibility and engagement. Trends and predictions [...]

The post Back to the Future: 5 Marketing Predictions That Were Right on the Money appeared first on Online Marketing Blog - TopRank®.

Finding the Right Digital Marketing Agency

by Tim Majors @ Uptick Marketing

We have reached a point in time where digital marketing has become a necessity to running a successful business. Everyone from teenagers selling bracelets on eBay to conglomerates like McDonald’s […]

From CTR to CPM: 16 Digital Marketing Terms You Need to Know - Connectivity

From CTR to CPM: 16 Digital Marketing Terms You Need to Know - Connectivity


Connectivity

Even professional digital marketers know the lingo can be confusing & change rapidly. Use this mini-glossary to navigate the muddy waters of digital marketing terms.

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice


Smart Insights

Our recommendations on SEO best practice Search Engine Optimisation (SEO) is arguably THE most cost-effective digital marketing technique, but also the most challenging to get right. Our SEO resources are aimed at marketers who need to ask the right questions …..

Never Mind Today, Is Your Website Ready for Tomorrow?

by Kim McCormick @ Bayshore Solutions

8 of Today’s Website Nice-to-Haves That Will Be Tomorrow’s Need-to-Haves: It’s all about “UEO” For websites “Back in the day” (meaning 3 to 4 years ago), it was “Trendy” and “Modern” to have a mobile web experience or a responsive website design.  Now, in Google’s mobile-first world, if you don’t have a responsive website, you […]

What is Google RankBrain and why you should care?

by Alex Chris @ Digital Marketing Tips

Google ranking algorithms are no longer run exclusively by humans. A new machine learning technology called RankBrain has entered the game of search and it’s now responsible for the majority (if not all) of Google’s search results. What is RankBrain’s impact on SEO and what Digital marketers need to know about this new buzz word? […]

We’re Hiring! PPC Account Manager in Kingston, London

by Jacky Lovato @ MediaVision

Are you PPC Account Manager material? If so we’d love to meet you! About MediaVision MediaVision is a multi-award-winning digital marketing agency. We work collaboratively between offices in London and Cape Town to produce remarkable work for clients using Digital PR, SEO, Social Media, Content Marketing, PPC and other magic.   Our exciting and rapidly expanding agency […]

We’re Hiring! PPC Account Manager in Kingston, London

Back to the Future: 5 Marketing Predictions That Were Right on the Money

by Anne Leuman @ Online Marketing Blog – TopRank®

Great Scott! The TopRank Marketing blog has been around since 2003, way back when content marketing and blogging were relatively new to the business world. We are proud of the fact that we were early adopters of the blogging trend—one of today’s leading content marketing strategies for improving brand visibility and engagement. Trends and predictions [...]

The post Back to the Future: 5 Marketing Predictions That Were Right on the Money appeared first on Online Marketing Blog - TopRank®.

What is Push and Pull Marketing? | Passion Digital®

What is Push and Pull Marketing? | Passion Digital®


Passion Digital®

It is argued that two types of marketing exisit.  Within digital marketing and marketing as a whole, strategies can be categorised as displaying either Push or Pull marketing techniques. The fundamental difference between the two lies in how the consumer is approached by the firm. With Push Marketing, the notion of promotion is to push your product on to the consumer, as the

5 Clean Energy Blogs to Read This Year

by emergentdig @ Emergent Digital

Where to Learn about Renewable Energy and Fighting Climate Change in 2017 There is no shortage of information about clean energy on today’s global information superhighway. As one of the most powerful forces for environmental conservation and combating climate change, the clean energy revolution is in full swing. For the very first time, more renewable energy sources were installed in ...

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The post 5 Clean Energy Blogs to Read This Year appeared first on Emergent Digital.

What is SEO? | The Basics [animation]

by Brad Thomas @ Learn Digital Marketing

What the f*ck is SEO? GREAT question. If you are in marketing, content creation, or just a curious soul – you might be asking this question yourself, or be getting asked. Search engine optimization has evolved over the years, but the basic premise of how it works remains the same. This animation breaks down what SEO is so you can be better at implementing it. Have more questions? Leave them in the comments! – – – – – – What is SEO? | The Basics Brought to You in Animation

The post What is SEO? | The Basics [animation] appeared first on Learn Digital Marketing.

5 Simple Ways to Up Your Referral Traffic and Get More Leads

by The Digital Shift Team @ Digital Shift – Local SEO, Marketing & PPC Management Services

Business Leads: 5 Ways To Up Referrals and Win Leads There’s a hack to earning new business leads – and it lies in optimizing your referral traffic. We’re sharing 5 simple ways you can get more leads by referrals. Are you looking for new business leads or a way to increase the amount of traffic […]

The post 5 Simple Ways to Up Your Referral Traffic and Get More Leads appeared first on Digital Shift - Local SEO, Marketing & PPC Management Services. Digital Shift Marketing Since 2007.

Marketing Lessons From the Sharing Economy

by Liz Millikin @ MarketerGizmo

What can traditional marketing learn from the sharing economy? It turns out, quite a lot. These four tactics will get you started.

How To Use Systems-Thinking To Drive SEO Success

by Will Marlow @ Will Marlow

The post How To Use Systems-Thinking To Drive SEO Success appeared first on Will Marlow.

Digital Marketing Ecosystem | JB Media Group

Digital Marketing Ecosystem | JB Media Group


JB Media Group | SEO, Social Media, Online Publicity

Digital marketing is an ecosystem of interconnecting and interacting parts formed by content creation and distributed by SEO, social media, and target marketing.

SEO in Sheffield, London & Surrey - SUM.AGENCY

SEO in Sheffield, London & Surrey - SUM.AGENCY


SUM.AGENCY

SEO is important to any business online - whether you need SEO in Sheffield, London or Surrey. Enquire today for a free, no obligation SEO quote.

Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld

by Joshua Nite @ Online Marketing Blog – TopRank®

The inimitable Andrew Davis is the best-selling author of Town, Inc. and an in-demand marketing speaker. After his presentation at Content Marketing World 2017, I can see why. He made me feel stupid. And I’m incredibly grateful. The best presentations make you feel stupid in retrospect. Of course! It’s so obvious that this is the [...]

The post Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld appeared first on Online Marketing Blog - TopRank®.

How to Optimize your Website for Mobile SEO

by Alex Chris @ Digital Marketing Tips

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Searches on Google from mobile are more than desktop, Amazon made more sales from mobile in 2015 and Facebook is […]

How to Build a Lead Magnet Into Your Product to Fuel Growth

by Today's Industry Insider @ The Kissmetrics Marketing Blog

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value […]

Email Marketing Targeted Way Of Easy Marketing

by John Tarin @

It doesn’t matter if there are so many tools and technologies hovering around the digital marketing space; it doesn’t matter if the entire digital marketing space is talking about social media with Facebook, Twitter, Instagram all sharing the limelight; there is one key component which has been constantly endeavoring at the backend and which to […]

The post Email Marketing Targeted Way Of Easy Marketing appeared first on .

What is Digital Marketing? Definitions from 9 Brand Digital Marketers

What is Digital Marketing? Definitions from 9 Brand Digital Marketers


Online Marketing Blog - TopRank®

Digital marketing is a term used to describe the integrated marketing services used to attract, engage and convert customers online.

Apple’s App Store Ads

by Sophie Burrows @ Digital Clarity

The post Apple’s App Store Ads appeared first on Digital Clarity.

Top 3 Video Marketing Trends 2017

by Alan Johnson @ Learn Digital Marketing

What are the key video marketing trends for 2017? Our MD, Jon Mowat, shares his top 3 predictions for video to help you create an effective marketing strategy. Watch to discover his top 3 tips now:

The post Top 3 Video Marketing Trends 2017 appeared first on Learn Digital Marketing.

How to Optimize your Images and Videos for SEO

by Alex Chris @ Digital Marketing Tips

When we discuss about SEO copywriting and content optimization, we don’t only care about the text elements of a page but we also need to consider the use and optimization of other visual elements such as images and videos. Images are important for SEO. In a recent study that analyzed in detail 1 million Google […]

What is NAP and Does it Affect SEO? - Socially Bold | Digital Marketing

What is NAP and Does it Affect SEO? - Socially Bold | Digital Marketing


Socially Bold | Digital Marketing

Maintaining consistent NAP data, or Name, Address and Phone Number, across the web helps boost your organization's SEO ranking, ensuring you get found!

How to get Social Media Marketing Clients + ITS EASY

by Brad Thomas @ Learn Digital Marketing

Whats up guys, bringing you a quick but extremely informative video showcasing how you can get clients for your Social Media Marketing Agency. I’ve used this method several times to get clients, and it works like a charm. As usual if you have any questions feel free to let me know! ► https://www.instagram.com/connquer/ ► https://twitter.com/connquerog ► https://www.facebook.com/ConnquerDigitalMarketing/ ► https://www.instagram.com/connquerdigital

The post How to get Social Media Marketing Clients + ITS EASY appeared first on Learn Digital Marketing.

Digital Marketing Weekly Roundup – February 27, 2017

by Sean ORourke @ Marketing Terms

It's finally here! Digital Marketing Tools - The Ultimate Reference If you like the conference calendar, you'll love this. The goal here is to find the ideal blend of completeness and usability. Currently, this means [...]

The post Digital Marketing Weekly Roundup – February 27, 2017 appeared first on Marketing Terms.

6 tips for making a logo part of your email campaigns

by Contributing Author @ Vertical Response Blog

Don't embark on a logo design project without considering how a new logo will work with your email marketing efforts

The post 6 tips for making a logo part of your email campaigns appeared first on Vertical Response Blog.

Quick & Actionable Guide to eCommerce Customer Segmentation

by Stephan Markov @ AWR

Have you already heard that you should not be doing a “one-size fits all” kind of marketing? Of course you have. Probably a million times, I bet. You’ve also heard of segmentation and that you should hack and slash your customers into separate groups called “segments”. All good, but you never started doing it, simply … Continue reading "Quick & Actionable Guide to eCommerce Customer Segmentation"

The post Quick & Actionable Guide to eCommerce Customer Segmentation appeared first on AWR.

Tactics For Getting More Traffic From Email Marketing

by John Tarin @

For any marketer, who is getting started in the area of online or digital marketing, email is the easiest and cost effective medium through which they can embark up on the journey. Even though it looks simple, there are various measures that a marketer needs to take care of, while initiating a marketing campaign; particularly […]

The post Tactics For Getting More Traffic From Email Marketing appeared first on .

A Digital Marketing Guide for Social Enterprise

by emergentdig @ Emergent Digital

Use Social Media and Search Marketing to make an Impact So you’ve entered the world of social enterprise, using your time, money, and effort to further an important cause that can make our world a better place. Here at Emergent Digital, we think this is a highly noble endeavor. We began this business to help anyone involved in social enterprise ...

Read More

The post A Digital Marketing Guide for Social Enterprise appeared first on Emergent Digital.

The Beginner’s Guide to Web Analytics

by emergentdig @ Emergent Digital

5 Important Statistics for Tracking the Success of Your Website So you just finished your shiny new business website. What now? If you’ve done your keyword research and designed a mobile-friendly site with high-quality content, it’s time for web analytics 101. Tracking website traffic and other statistics tracking may not sound appealing, but it’s crucial for measuring value. Your online ...

Read More

The post The Beginner’s Guide to Web Analytics appeared first on Emergent Digital.

How to Target a Niche Market on Facebook

by admin @ Socially Bold | Digital Marketing

“A niche market is a subset of the market in which a specific product is focused. The market niche is defined as the product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact.” (Source:Wikipedia) Why target a niche market? Think of [...]

The post How to Target a Niche Market on Facebook appeared first on Socially Bold | Digital Marketing.

Tracking Conversion Data: Are You Doing it Right?

by Peter Dulay @ AWR

One of the most important quotes to live by in business is, “You can’t manage what you don’t measure.” If you’re not certain how you’re progressing towards a goal, how can you possibly reach it? Smart marketers know what metrics they should be tracking, such as: • Clicks: How many people expressed interest in my … Continue reading "Tracking Conversion Data: Are You Doing it Right?"

The post Tracking Conversion Data: Are You Doing it Right? appeared first on AWR.

GuestCentric at the Wander Factor Virtual Summit

by Catarina Pimentel @ GuestCentric

GuestCentric was invited to participate in the Wander Factor Virtual Summit and talk about “How to redesign your webpage to capture guests and Increase conversion?”. Joao Trindade, our VP of Marketing & Product talked about how to create your own online branding, tell your story...

The post GuestCentric at the Wander Factor Virtual Summit appeared first on GuestCentric.

Social Media and SEO: The Simple Answer Is YES!

by centerlyne @ Centerlyne

The post Social Media and SEO: The Simple Answer Is YES! appeared first on Centerlyne.

What Is SEM? Does SEM Include SEO?

What Is SEM? Does SEM Include SEO?


Bruce Clay, Inc. Blog

Google and digital marketing leaders define SEM as exclusively paid search. The history of the term's 2001 coining and evolving use tells a richer story.

Social Media Marketing: Paid vs Organic | Digital Clarity

Social Media Marketing: Paid vs Organic | Digital Clarity


Digital Clarity

What is the best way for you to market across social media? Paid ads, or organic/content marketing?

How You Relate Content Marketing and SEO?

How You Relate Content Marketing and SEO?


AWR

Content marketing and SEO have replaced traditional marketing tactics to the next level. Since their inception, both of these concepts have also undergone much change.

How to Advertise on Linkedin

by Sean L @ Digital Shift – Local SEO, Marketing & PPC Management Services

Learning How to Advertise on LinkedIn Have you ever wondered how to advertise on LinkedIn? While some might consider LinkedIn a smaller player when compared to other social networking websites like Facebook or Instagram, it does have its benefits. LinkedIn is a highly targeted communications and networking channel that offers marketers a fantastic opportunity to […]

The post How to Advertise on Linkedin appeared first on Digital Shift - Local SEO, Marketing & PPC Management Services. Digital Shift Marketing Since 2007.

Goodbye SEO, Hello SCM: The Rise of Search Content Marketing

Goodbye SEO, Hello SCM: The Rise of Search Content Marketing


The Sales Lion

Did you know that SEO is changing? In this article we share how search content marketing is what your company ...

What Are UTM Codes and How Do You Use Them?

What Are UTM Codes and How Do You Use Them?


Launch Digital Marketing

Are you tracking all of your campaigns including offline and online? Using UTM codes is a good way to use digital to keep tabs on traditional efforts.

How to Create a Killer Facebook Business Page

by emergentdig @ Emergent Digital

5 Insider Tips for Setting Up a Business Page on Facebook Facebook truly dominates the social media landscape. It’s been just 13 years since Mark Zuckerberg and Co. founded “The Social Network”, and many of us today can’t imagine life without it. Creating a Facebook business page can do wonders for your brand. There are currently 1.86 billion monthly active ...

Read More

The post How to Create a Killer Facebook Business Page appeared first on Emergent Digital.

How to SEO, Fundamentals and more

by Jose Guerra @ GCO Studios

What is SEO and why is it important to you? Let’s define SEO (search engine optimization). In plain English, it […]

The post How to SEO, Fundamentals and more appeared first on GCO Studios.

Digital Marketing Weekly Roundup – March 6, 2017

by Sean ORourke @ Marketing Terms

It's an action packed roundup this week. Updated early-bird discounts for conferences, seriously useful browser extensions, two deals I bought the moment I saw them, and unusually good podcast episodes. Enjoy! Conferences It's the beginning of the month, so [...]

The post Digital Marketing Weekly Roundup – March 6, 2017 appeared first on Marketing Terms.

LinkedIn Advertising Targeting Options For Businesses

by Sean L @ Digital Shift – Local SEO, Marketing & PPC Management Services

What are LinkedIn Advertising Targeting Options? LinkedIn advertising targeting options provide you with the unique opportunity to target over 467 million professionals. You can target anyone from an organization including CFO’s, CPA’s, CEO’s, Marketing Managers and everything in between. If your ideal customer is on LinkedIn and works for a business you can target them. With LinkedIn […]

The post LinkedIn Advertising Targeting Options For Businesses appeared first on Digital Shift - Local SEO, Marketing & PPC Management Services. Digital Shift Marketing Since 2007.

Why Transparency In Marketing Is Key

by Dominic @ SUM.AGENCY

Transparency in Marketing Transparency in Marketing is certainly a key factor. Most agencies are quite selfish in that aspect, as […]

The post Why Transparency In Marketing Is Key appeared first on SUM.AGENCY.

Checklist for Optimizing Your Funnel from Top to Bottom

by Sam Warren @ AWR

Depending on the size of your organization and what your particular KPIs look like, you may not get a whole lot of time to focus on the big picture. When it comes to UX and CRO, this can be particularly challenging even for the most experienced marketers and specialists. The reason is simple, there’s too … Continue reading "Checklist for Optimizing Your Funnel from Top to Bottom"

The post Checklist for Optimizing Your Funnel from Top to Bottom appeared first on AWR.

Homepages Rarely Convert Because These 6 Elements Are Often Ignored

by Today's Industry Insider @ The Kissmetrics Marketing Blog

No, this headline isn’t clickbait. This article does contain critical homepage elements that are often overlooked. And you might be ignoring them. In fact, the examples I share here are a sure sign that many marketers still ignore critical homepage elements. And conversions are lost for these simple reasons. I’m not going to rehash what […]

Meet Jaylah Cosby!

by Anne Riley @ Uptick Marketing

It’s one thing to have a marketing intern. It’s quite another thing to have a marketing intern as capable, funny, and stylish as Jaylah Cosby. Here at Uptick, we’re thrilled […]

#Hashtags That Score

by admin @ Socially Bold | Digital Marketing

Hashtags are the language of social media and a great way to sort and manage posts. Incorporating hashtags into a business’s marketing strategy can help unite and connect followers, in addition to promoting certain products or services. Here are a few tips for using and sharing hashtags in social media. hash·tag ˈhaSHtaɡ/ noun plural noun: [...]

The post #Hashtags That Score appeared first on Socially Bold | Digital Marketing.

Mobiles In Business

by Dominic @ SUM.AGENCY

Mobiles In Business – Why Should Businesses Not Ignore Mobile? Mobiles In Business is an important aspect of the Internet. […]

The post Mobiles In Business appeared first on SUM.AGENCY.

How to Boost your SEO with Schema Markup

by Alex Chris @ Digital Marketing Tips

Besides traditional SEO practices, there are modern ways to improve your SEO and schemas (also known as structured data, rich snippets or micro data) are among these techniques. Keep reading to find out what are schemas, why they are becoming important and how to use them in your website. What is schema markup? Structured data […]

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

Why Your Team Needs a Growth Manager

by Sherice Jacob @ The Kissmetrics Marketing Blog

Growth hackers…growth managers…growth marketers — startups these days are all about growth. But are these titles just different names for the same kind of job? And if you’re a startup, which type should you hire and why? This article will help shine some light on one of the hottest and most lucrative jobs in the […]

What is progressive web apps (PWA)?

by Jennifer Farnfield @ Digital Clarity

The post What is progressive web apps (PWA)? appeared first on Digital Clarity.

Digital Marketing Made Simple: A Step-by-Step Guide

Digital Marketing Made Simple: A Step-by-Step Guide


Neil Patel

Digital marketing. Just another one of those new, fancy buzzwords you should use to sound smart in meetings or is it the real deal? Maybe a better question is: What is it? This digital marketing guide will show you what’s what. First popularized as a term in the early 2000’s, digital marketing has actually been around …

What to Expect From a Digital Internship & Approach | Internet Marketing Inc.

What to Expect From a Digital Internship & Approach | Internet Marketing Inc.


Internet Marketing Inc

Internet Marketing Inc. shares what to expect from a digital marketing internship as well as what your proper mindset and approach should be going into one.

A Marketers Guide to Google Trips

by Jennifer Farnfield @ Digital Clarity

The post A Marketers Guide to Google Trips appeared first on Digital Clarity.

Drum Search Awards Nomination: Best Integrated Strategy or Campaign

by Jacky Lovato @ MediaVision

  We’ve been nominated in the 2017 Drum Search Awards for Best Integrated SEO & PPC Strategy for Hobbs. Considering the sheer scale and calibre of the competition, we’re massively proud of the team and can’t wait to compete against some of the industry’s fiercest heavyweights in our category on 25 May. The ceremony, in its […]

Drum Search Awards Nomination: Best Integrated Strategy or Campaign

Organic vs. Non-organic Search Engine Optimization (SEO)

by nobox @ nobox creatives

When people hear organic/non-organic, they’d most likely envision the produce section at their local supermarket. Society has become not only aware but educated on the differences between the two and how it affects their personal lives. Although the familiarity with these options has grown significantly, many business owners are completely in the dark when [...]

The post Organic vs. Non-organic Search Engine Optimization (SEO) appeared first on nobox creatives.

Is P.C.P the New SEO?

Is P.C.P the New SEO?


Search Engine Journal

Proper Company Promotion, or P.C.P, is now the only safe and effective way to gain web traffic and also improve rankings with SEO.

Facebook Marketing Guide in 2017

by Jomer Gregorio @ Digital Marketing Philippines

Let’s look at some of these new features of this platform that digital marketers can harness for their tremendous marketing and advertising potential.

Tips To Improve Your Lead With Content Marketing

by John Tarin @

Content marketing has become a buzzword in totality. Today, you look at every single product or service and the sheer volume of messages and content that you see across various advertising mediums, makes it obvious of the fact that completion is tough and companies are trying to make their presence felt. Marketers are constantly scratching […]

The post Tips To Improve Your Lead With Content Marketing appeared first on .

Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video

by Amy Higgins @ Online Marketing Blog – TopRank®

It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini. Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results [...]

The post Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video appeared first on Online Marketing Blog - TopRank®.

7 Digital Marketing Trends for 2017

by emergentdig @ Emergent Digital

Innovative Digital Marketing Trends to Ring in the New Year Oh 2016, we hardly knew ye. A year of mobile-first search marketing, interactive content, and social media integration has flown by in the blink of an eye. In just a few days, we will watch the ball drop to inaugurate a new year. Digital marketers are thus already looking toward the ...

Read More

The post 7 Digital Marketing Trends for 2017 appeared first on Emergent Digital.

Ultimate Guide to Amazon SEO

by John E Lincoln @ Ignite Visibility

Want to sell on Amazon, but not sure how to stand out? Our Director of Amazon, Shawn Green, will tell you everything you need to know about Amazon SEO, and how to make sure your product is optimized for as many sales as possible.   Amazon has taken the internet by storm, managing to dethrone...

The post Ultimate Guide to Amazon SEO appeared first on Ignite Visibility.

Length is Still Strength: Why the Rise of Video Content Doesn’t Mean You Can Stop Writing

by Andrea Fryrear @ MarketerGizmo

If you're adding video into your content marketing mix, does that mean you can reduce the word count for your content and still have a shot at the first page of Google search results? Probably not, but video can give you an SEO boost in a lot of other ways.

How to write better articles with WordPress SEO

by Jose Guerra @ GCO Studios

With the recent updates to Google’s Panda and Penguin algorithms you might be asking yourself, how can we make sure […]

The post How to write better articles with WordPress SEO appeared first on GCO Studios.

What Is Digital Marketing? (Full History) + More

What Is Digital Marketing? (Full History) + More


Ignite Visibility

Digital marketing, for most brands, is an absolute necessity but has many different aspects you must consider. In today's blog, we breakdown the basics.

The new digital marketing: brought to you by Graph Search

The new digital marketing: brought to you by Graph Search


GuestCentric

Graph Search has potential to fundamentally change the role social networks have in customer acquisition as it deals with the past handicaps of social media

How to do Keyword Research Effectively and Increase your Traffic

by Alex Chris @ Digital Marketing Tips

It is widely known in the Digital Marketing World that many ‘actions’ are triggered by keywords. Whether these are typed as queries in the Google search box or as questions in Quora or even Facebook, keywords show the intent of the user and that’s why they are very important. The way the Internet works today […]

Think Bigger Podcast: Episode 010 With Ryan Gerardi & Chris K. Leslie

Think Bigger Podcast: Episode 010 With Ryan Gerardi & Chris K. Leslie

by Jason Stum @ Launch Digital Marketing

On episode ten of the Think Bigger Podcast, I’m being joined by Ryan Gerardi and Chris K. Leslie. On today’s show, Ryan, Chris and I are going to shine the light on some automotive digital marketing related resources that you may not be aware of.   Listen to Episode 010 With almost 25 years of automotive industry... Read more »

The post Think Bigger Podcast: Episode 010 With Ryan Gerardi & Chris K. Leslie appeared first on Launch Digital Marketing.

Rankings Definition – SEO Glossary | Searchmetrics

Rankings Definition – SEO Glossary | Searchmetrics


Searchmetrics

What are rankings? Our SEO Glossary provides a wide range of technical terms related to Search Engine Optimization and more.

Top Social Media Trends this Week

by emergentdig @ Emergent Digital

Facebook Jobs, Instagram Multiple Photo-Posts, & Pinterest Visual Search The world of social media is always turning. You may use Facebook to keep up with friends. Alternatively, you might utilize Twitter to promote your business. You may even be searching on LinkedIn to find a new job. No matter the case, social media is constantly evolving. Social media trends seem ...

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The post Top Social Media Trends this Week appeared first on Emergent Digital.

Our Top 11 Content Marketing Takeaways from #CMWorld 2017

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo. Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, the four-day event was exciting [...]

The post Our Top 11 Content Marketing Takeaways from #CMWorld 2017 appeared first on Online Marketing Blog - TopRank®.

Social Media Marketing Vs Selling on Amazon: WHATS BETTER!?

by Brad Thomas @ Learn Digital Marketing

Amazon Course: http://amazonsellermastery.teachable.com/?affcode=109880_sydx_k8f Social Media Marketing Course: http://socialmediamarketing.teachable.com/

The post Social Media Marketing Vs Selling on Amazon: WHATS BETTER!? appeared first on Learn Digital Marketing.

Quick Tips to Marry SEO & Social Media

by centerlyne @ Centerlyne

The post Quick Tips to Marry SEO & Social Media appeared first on Centerlyne.

Getting Started with Automated Email Marketing

by Sherice Jacob @ The Kissmetrics Marketing Blog

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it […]

7 Biggest PPC Nightmares Sinking Your ROI

by Today's Industry Insider @ The Kissmetrics Marketing Blog

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, […]

What Is PPC? Part 1

by Brent Danner @ Learn Digital Marketing

What is Patient/Physician Cooperatives (PPC)? Watch the video and you will figure it out!

The post What Is PPC? Part 1 appeared first on Learn Digital Marketing.

Why I’m Obsessed With Being a Google Local Guide

by David McBee @ David McBee, Internet Marketing Speaker, Trainer and Consultant

I’ve been a little bit of a Google fanatic for awhile now. You see, I had the privilege of being AdWords trained by Brad Geddes a decade ago, and that changed the whole direction of my career and life. I went from being a yellow pages rep to an internet marketing consultant – thank you, […]

4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company

by Today's Industry Insider @ The Kissmetrics Marketing Blog

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top […]

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

Digital Marketing Weekly Roundup – March 20, 2017

by Sean ORourke @ Marketing Terms

MarketingTerms.com Getting ready for a slew of new posts, but first Getting Ready for Napa Summit 🍷 Also, no roundups the next few weeks while travelling and re-thinking the format. Conferences For those attending or considering Napa [...]

The post Digital Marketing Weekly Roundup – March 20, 2017 appeared first on Marketing Terms.

Our VP of Marketing & Product, Joao Trindade, will be one of the Guest Speakers in Wander Factor Virtual Summit 2017

by Catarina Pimentel @ GuestCentric

Wander Factor Virtual Summit, the first online event exclusively dedicated to hospitality marketing launches on August 22 – 31, 2017. The summit will address the changing digital landscape, how our online travel journey has barely scratched the potential of our micro moments, and how marketers...

The post Our VP of Marketing & Product, Joao Trindade, will be one of the Guest Speakers in Wander Factor Virtual Summit 2017 appeared first on GuestCentric.

SEO: The Beginner's Guide to Search Engine Optimization from Moz

SEO: The Beginner's Guide to Search Engine Optimization from Moz


Moz

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.

Think Bigger Podcast: Episode 009 With Guest Crystal Cestari

Think Bigger Podcast: Episode 009 With Guest Crystal Cestari

by Jason Stum @ Launch Digital Marketing

On episode nine of the Think Bigger Podcast, I’m being joined by Crystal Cestari, author of The Best Kind of Magic. On today’s show, Crystal and I are going to chat about the in’s and out’s of writing and publishing a book. If you’ve ever thought you might want to write your own book one... Read more »

The post Think Bigger Podcast: Episode 009 With Guest Crystal Cestari appeared first on Launch Digital Marketing.

What is seo marketing and optimization meaning. - Learn Digital Marketing

What is seo marketing and optimization meaning. - Learn Digital Marketing


Learn Digital Marketing

Check out what is seo marketing, seo optimization and seo meaning.

SCO (Searchable Content Optimization) | Greenlane

SCO (Searchable Content Optimization) | Greenlane


Greenlane

Read this article on SCO (searchable content optimization) and learn how to make good content easily available to your readers.

How to Identify Themes Within Data for Compelling Stories

by Payman Taei @ AWR

In terms of telling a story with your collateral, marketers are just now learning what many others have known for years – data visualization is the key to dramatic storytelling and resonating with your target audience. Media theorist John Berger said that data visualization is important because people “think in pictures.” Set aside the fact … Continue reading "How to Identify Themes Within Data for Compelling Stories"

The post How to Identify Themes Within Data for Compelling Stories appeared first on AWR.

What Is Crawling? Digital Marketing Terms

What Is Crawling? Digital Marketing Terms


Digital Shift - Local SEO, Marketing & PPC Management Services

Share on LinkedIn Share on Google+ Share on Facebook Share on Twitter What is Crawling? Crawling is tracking and gathering URLs to prepare for indexing. By giving them a webpage as a starting point, they will trace all the valid links on those pages. As they go from link to link, they bring back data …

Simplilearn Review: Are Online Courses in Digital Marketing Worth the Cost?

by Andrea Fryrear @ MarketerGizmo

Can you expand your digital marketing knowledge with online courses? Should you invest your hard-earned cash in these virtual classes? We investigate the Digital Marketing Certified Associate course from Simplilearn so you can decide if it's the right place to invest your time, money, and brain power.

How to use Google Analytics to Boost Your SEO

by Alex Chris @ Digital Marketing Tips

One of the most useful tools you can use to boost your SEO is Google Analytics. Analytics can give you a lot of data related to the performance of your website. Among other things, you can use it to discover areas that need to be improved, areas that are working better than others and areas […]

What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization?


Search Engine Land

Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more.

Google Mobile Innovation Award Winners!

by Joe Chura @ Launch Digital Marketing

WE WON! Earlier this year, our team entered into a global contest that Google is running, putting us in a friendly competition against thousands of digital agencies around the world who are innovating new strategies and technology to push client results to new levels. I am incredibly proud to announce that our team has won the Google Mobile Innovation... Read more »

The post Google Mobile Innovation Award Winners! appeared first on Launch Digital Marketing.

We’ve Been Nominated for Digital & Content Marketing!

by Jacky Lovato @ MediaVision

  We’re thrilled with our two nominations in this year’s Property Marketing Awards (PMAs) for our content marketing work with the world’s largest office broking service, Instant Offices.     Best Digital Marketing Campaign  Best Digital Content Marketing Campaign    Working With Instant  We’re especially proud of the results we were able to achieve with Instant. They asked […]

We’ve Been Nominated for Digital & Content Marketing!

Fantastic ‘Shoppable’ Video Marketing Strategies

by Jon Mowat @ AWR

There’s no need for me to bore you with stats about video content consuming the Web, expedited by Facebook planning a video-first future and Fortune 500 companies confirming video marketing delivers higher returns than display ads. The medium of moving pictures can’t fail to catch the eye, and as 4G connections become increasingly widespread – … Continue reading "Fantastic ‘Shoppable’ Video Marketing Strategies"

The post Fantastic ‘Shoppable’ Video Marketing Strategies appeared first on AWR.

5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Some pig. Terrific. Radiant. Humble. In the classic E.B. White novel, Charlotte’s Web, these simple yet impactful words save a life and make another better. And for prolific writer, marketer and speaker Ann Handley, these words also make the title character the best content marketer in the world. “In just four [phrases] she had to [...]

The post 5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’ appeared first on Online Marketing Blog - TopRank®.

Your Local Customer Is Next Door

by admin @ Socially Bold | Digital Marketing

Did you know that one in every five people own a smartphone? That’s over one billion people who could be viewing social media content right now! How can your brand reach these potential customers when they’re only one touch of a screen away? How can small businesses peak their attention? Gone are the days of [...]

The post Your Local Customer Is Next Door appeared first on Socially Bold | Digital Marketing.

Workshop in the Madeira Island (Portugal) “The digital future of your hotel” next 20th September

by Catarina Pimentel @ GuestCentric

The GuestCentric team is getting ready for our next workshop that will take place in Madeira (Portugal) on the 20th September! Can we count on you? Register here.   

The post Workshop in the Madeira Island (Portugal) “The digital future of your hotel” next 20th September appeared first on GuestCentric.

Think Bigger Podcast: Episode 008 With Guest Joe Webb

Think Bigger Podcast: Episode 008 With Guest Joe Webb

by Jason Stum @ Launch Digital Marketing

Episode eight of the Think Bigger Podcast is dedicated to the memory of AJ Maida. On this episode of the show I’m being joined by Joe Webb, President of DealerKnows Consulting and we’ll be talking about the importance of doing good for others and how it can enrich your own life.   Listen to Episode 008... Read more »

The post Think Bigger Podcast: Episode 008 With Guest Joe Webb appeared first on Launch Digital Marketing.

What is Digital Marketing? Overview & Resources

What is Digital Marketing? Overview & Resources


Marketo.com

Digital Marketing is a broad term that covers advertising through online channels such as search engines, websites, social media, email, and mobile apps.

Organic vs. Non-organic Search Engine Optimization (SEO) - nobox creatives

Organic vs. Non-organic Search Engine Optimization (SEO) - nobox creatives


nobox creatives

When people hear organic/non-organic, they’d most likely envision the produce section at their local supermarket. Society has become not only aware but educated on the differences between the two and how it affects their personal lives. Although the familiarity with these options has grown significantly, many business owners are completely in the dark when it

What is Social Amplification for Digital Marketing? | gShift

What is Social Amplification for Digital Marketing? | gShift


gShift

Learn how can you leverage social amplification and social marketing to expand the mass reach of your digital marketing strategy online today. Get started.

SEO SES SEM Information and FAQ's Internet Marketing | SEO Pro

SEO SES SEM Information and FAQ's Internet Marketing | SEO Pro


SEO Pro

What do those online marketing acronyms mean? SEO SEM SES. Learn what you need to know and learn the lingo about internet marketing. Accurate SEO information.

MediaVision Wins Best Digital Content Marketing at the 2017 Property Marketing Awards

by Jacky Lovato @ MediaVision

We just got named best digital content marketers at this year’s Property Marketing Awards!     We’re exceptionally proud to have won the Best Digital Content Marketing award for our work with the world’s largest office broking service, Instant Offices – thank you Property Marketing Awards!  Our Approach to Content  Back when we decided to launch […]

MediaVision Wins Best Digital Content Marketing at the 2017 Property Marketing Awards

Search Content Marketing vs. Search Engine Optimization - Centerlyne

Search Content Marketing vs. Search Engine Optimization - Centerlyne


Centerlyne

Search Content Marketing is the next step in SEO for those businesses that are serious about managing and marketing their website and social sites

Digital Marketing Decisions – Opinion vs Facts

by Rachel Mepham @ Digital Clarity

The post Digital Marketing Decisions – Opinion vs Facts appeared first on Digital Clarity.

Facebook Ad Targeting Options

by Kaleah B @ Digital Shift – Local SEO, Marketing & PPC Management Services

Facebook Targeting Options FaceBook Targeting is a great tool to ensure your message is being delivered to your audience. While it isn’t perfect, there are many tips and tricks to help ensure that your ads are shown only to those who would be interested in your product or service. With Facebook business advertising being an […]

The post Facebook Ad Targeting Options appeared first on Digital Shift - Local SEO, Marketing & PPC Management Services. Digital Shift Marketing Since 2007.

Holistic SEO vs the Old SEO (Infographic)

Holistic SEO vs the Old SEO (Infographic)


Digital Marketing Philippines

Discover the main difference between the old traditional SEO and the new Holistic SEO with this creative infographic.

50 Influential Women in Content Marketing 2017 #CMWorld

by Lee Odden @ Online Marketing Blog – TopRank®

With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals. For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content [...]

The post 50 Influential Women in Content Marketing 2017 #CMWorld appeared first on Online Marketing Blog - TopRank®.

What Is Digital Marketing? — SitePoint

What Is Digital Marketing? — SitePoint


SitePoint

Eric Siu provides an in-depth look at the major components that have come to form digital marketing, and how to get started mastering them.

Why Segmentation is Vital to Your Marketing Success

by Sherice Jacob @ The Kissmetrics Marketing Blog

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s […]

Give Influencer Content Programs a Promotional Edge with Digital Advertising

by Steve Slater @ Online Marketing Blog – TopRank®

It happens almost every single time. I’m finally settling in to stream a few episodes before I go to bed for the day. I fire up the old Netflix machine and there it is… options… lots of them. There are shows I’ve seen before that I might want to watch again. Genres that I’m interested [...]

The post Give Influencer Content Programs a Promotional Edge with Digital Advertising appeared first on Online Marketing Blog - TopRank®.

Tactics For Improving B2b Lead Generation

by John Tarin @

B2B lead generation process has become an integral ingredient of the sales and marketing team across any organization. Whether you are a start-up or an established entity or a global MNC, a strong B2B lead generation process is imperative. With the advent of various tools and technologies prevalent in the market, organizations are finding innovative […]

The post Tactics For Improving B2b Lead Generation appeared first on .

How to create an effective email marketing campaign [INFOGRAPHIC]

by John Habib @ Vertical Response Blog

Use our checklist to create a great email campaign in eight easy steps

The post How to create an effective email marketing campaign [INFOGRAPHIC] appeared first on Vertical Response Blog.

The Basics of Social Media Content Marketing

by emergentdig @ Emergent Digital

Leverage Original Content and Social Media Networks to Reach New Customers The world of marketing has changed. Search engine advertising dominates digital marketing budgets, social media marketing is now the preferred method of reaching your target market, and content is king. Social media and content marketing are both examples of how modern internet advertising is now accessible to everyone, used ...

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The post The Basics of Social Media Content Marketing appeared first on Emergent Digital.

Be Where Your Customers Are

by admin @ Socially Bold | Digital Marketing

In today’s world, having a social media presence is mandatory for any business looking to grow and maintain its customer satisfaction. Not only should a business strive to be a social media superstar, but it should constantly monitor its reputation and engage with customers to maintain a positive image. Communication is immediate on social media [...]

The post Be Where Your Customers Are appeared first on Socially Bold | Digital Marketing.

Drill Down Into Key Segments to Understand and Improve Your Funnel

by Today's Industry Insider @ The Kissmetrics Marketing Blog

The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning, and the last report they check before leaving for the weekend on a Friday. All serious analytics tools have some version of a funnel report, with differing degrees of flexibility and features. Some […]

Live สด กับสุดยอดสัมมนา ” Video Marketing วิดีโอออนไลน์ การตลาดยุคใหม่ที่ไม่ควรพลาด”

by Alan Johnson @ Learn Digital Marketing

หากคุณคือผู้ประกอบการรุ่นใหม่ไฟแรง ห้ามพลาด!! Live สด กับสุดยอดสัมมนา ” Video Marketing วิดีโอออนไลน์ การตลาดยุคใหม่ที่ไม่ควรพลาด” ซึ่งจัดโดย สถาบันพัฒนาผู้ประกอบการการค้ายุคใหม่ กรมส่งเสริมการค้าระหว่างประเทศ ที่มาพร้อมแขกรับเชิญที่มากด้วยคุณภาพไม่ว่าจะเป็น – นายวุฒิธร มิลินทจินดา (วู้ดดี้) ผู้ก่อตั้งบริษัท วู้ดดี้ เวิลด์ จำกัด – นายศิวัตม์ วิลาสศักดานนท์ กรรมการบริษัท Moindy ผู้เชี่ยวชาญด้าน Video Marketing – เบ๊น อาปาเช่ Youtuber ที่มีแนวทางในการนำเสนอเรื่องราวในแบบของตัวเอง บอกเลยงานนี้ห้ามพลาด!! วันเดียวจบ งานดีไม่มีค่าใช้จ่าย ครบทุกเรื่อง Video Marketing เริ่มลงทะเบียนในวันที่ 14 กันยายน 2560 ที่ https://nea.ditp.go.th/th

The post Live สด กับสุดยอดสัมมนา ” Video Marketing วิดีโอออนไลน์ การตลาดยุคใหม่ที่ไม่ควรพลาด” appeared first on Learn Digital Marketing.

How to Generate (and Convert) Leads with Social Selling

by The Digital Shift Team @ Digital Shift – Local SEO, Marketing & PPC Management Services

Social Selling: Generate and Convert More Leads When mastered, using social selling to generate and convert leads can be the most powerful tool in your arsenal. Read on for how to make the most of social. Social Selling is the future of sales. With the rise of the internet and social media, consumers have more […]

The post How to Generate (and Convert) Leads with Social Selling appeared first on Digital Shift - Local SEO, Marketing & PPC Management Services. Digital Shift Marketing Since 2007.

Digital Marketing 101: What is SEO, SEM, and SMM? - Emergent Digital

Digital Marketing 101: What is SEO, SEM, and SMM? - Emergent Digital


Emergent Digital

Digital marketing involves many activities, including search engine optimization, (SEO) search engine marketing, (SEM), and social media marketing (SMM).

Paint the Perfect Picture with Canvas Ads

by Cassie Sneed @ Launch Digital Marketing

Facebook Canvas Ads enable us to reach customers with a different and engaging ad experience. Dealers who can paint their canvases with immersive creative, offers, and CTAs will maximize the potential of their ads — and that’s what we’re here for! If you’re ready to start making your first Canvas Ads with LDM, sign-up below and we’ll get... Read more »

The post Paint the Perfect Picture with Canvas Ads appeared first on Launch Digital Marketing.

Digital Marketing 101: What is SEO, SEM, and SMM?

by emergentdig @ Emergent Digital

The Difference Between the Most-Used Digital Marketing Acronyms The world of digital marketing is as complex as it is exciting. Young entrepreneurs get into the digital marketing business as freelancers, writers, and web designers. Small businesses use lean digital marketing strategies to grow their presence online and gain new customers. SMBs become massively successful corporations by harnessing the power of ...

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The post Digital Marketing 101: What is SEO, SEM, and SMM? appeared first on Emergent Digital.

Digital Marketing - SEO, PPC & Social Media Agency in Austin, TX

Digital Marketing - SEO, PPC & Social Media Agency in Austin, TX


GLIDE - Austin Web Design

Allocate your resources wisely. We create marketing plans based on the desired result and optimize continuously. Got a project? Let's talk about it.

New Features Coming to the New AdWords Interface

by Sophie Burrows @ Digital Clarity

The post New Features Coming to the New AdWords Interface appeared first on Digital Clarity.

What is Search Engine Optimization? - Definition & Information

What is Search Engine Optimization? - Definition & Information


Marketing Terms

Definition The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search. Information There is much confusion about [...]

4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom

by Ashley Zeckman @ Online Marketing Blog – TopRank®

The pressure is on! Content marketers are being expected to create more with less. And often, that means creating more content without adding additional team members. Unfortunately, the content copywriters are often the ones that bear the brunt of these situations which can be exhausting and cause content burnout. To help ease the pain, Workfront’s [...]

The post 4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom appeared first on Online Marketing Blog - TopRank®.

Featured Department: Analytics

by Jennifer Strilko @ Launch Digital Marketing

Each month we like to introduce you to one of our teams so you can get to know the amazing people that work with us here at Launch Digital Marketing just a little bit better. The past two months we’ve featured our Technical SEO and Page Speed teams, and now it’s time to introduce you... Read more »

The post Featured Department: Analytics appeared first on Launch Digital Marketing.

Everything You Need to Know About Google Posts

by Jason Stum @ Launch Digital Marketing

Google Posts, which was first introduced in 2016 for use by US presidential candidates and a select few businesses shortly thereafter, has now rolled out to all businesses. This is an exciting new feature for Google My Business that lets business owners create short blog-style posts that appear directly in their knowledge panel. Before you... Read more »

The post Everything You Need to Know About Google Posts appeared first on Launch Digital Marketing.

UX Marketing – Why, What and How? (Infographic)

by Jomer Gregorio @ Digital Marketing Philippines

Join us as we look into the Why, the What and the How of UX Marketing and how delivering an optimum user experience can ultimately boost revenue and profits.

If You’re Emailing Your Patients, the Question is When

by MedNet Technologies @ MedNet Technologies

Many of our MedNet | Advice Media clients use email marketing to their current and potential patients. While any communication with your patients is valuable, there are some things to consider when creating and sending your next email. First some facts about email marketing There are more statistics on email marketing than time to go...

The 10x Marketer: Marketing Magician or Detrimental Distraction?

by Andrea Fryrear @ MarketerGizmo

Should we all be searching for a 10x marketer to swoop in and save the day, or is hunting for these mythical creatures a waste of our time and resources? We report back from both sides of the argument, and offer you a way to succeed regardless of who's right.

Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video

by Amy Higgins @ Online Marketing Blog – TopRank®

It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini. Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results [...]

The post Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video appeared first on Online Marketing Blog - TopRank®.

Why Company Culture Is Important for Marketing Agencies

by Will Marlow @ Will Marlow

The post Why Company Culture Is Important for Marketing Agencies appeared first on Will Marlow.

Give Influencer Content Programs a Promotional Edge with Digital Advertising

by Steve Slater @ Online Marketing Blog – TopRank®

It happens almost every single time. I’m finally settling in to stream a few episodes before I go to bed for the day. I fire up the old Netflix machine and there it is… options… lots of them. There are shows I’ve seen before that I might want to watch again. Genres that I’m interested [...]

The post Give Influencer Content Programs a Promotional Edge with Digital Advertising appeared first on Online Marketing Blog - TopRank®.

How to Boost Brand Awareness with Influencer Marketing

by Shane Barker @ MarketerGizmo

Influencers can be of any type: analysts, industry experts, critics, celebrities, high quality content developers, and bloggers. Find out how you can leverage influencer relationships to increase brand awareness and sales.

What does a digital marketing strategist do?

What does a digital marketing strategist do?


Duffy Agency

Our digital marketing strategists take the lead in helping clients figure out how to best use the internet to achieve their international growth objectives.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

What Is SEO And PPC Marketing?

by Brad Thomas @ Learn Digital Marketing

Your long term web marketing strategy should always include search engine optimization 27 jun 2016 don’t understand the difference between seo, sem and ppc campaigns? This advice from seoworks may help pay per click (ppc) engines can give you instant traffic allow to test new business models in real time. Ways to improve seo quickly with ppc marketing and medium. What is sem? Ppc & paid search marketing explainedppc which provides you the better value? Ppc showdown tribute media. You can pay for traffic using the ppc advertising programs provided by google adwords, yahoo search marketing and others everything marketers need to know about sem, & paid. If you have any tips, leave them 16 jan 2009 authors tomasz frontczak, cezary lech the market of search engine or use basic terms sem, seo and ppc interchangeably 23 feb 2016 vswhich one do think is more effective to boost traffic organic results paid marketing. What is the difference between seo and ppc? Reliablesoft ppc knowing which right for your website entrepreneur. Googleusercontent search. Ppc when to use which search marketing method for 28 mar 2013 as a digital agency specializing in search, it shouldn’t that we’re regularly asked what the difference is between ppc and seo having said that, there are ways can work together make your overall plans better. Just billion spent on seo 15 mar 2017 and ppc have very different goals. Net the inbound marketers guide to seo and ppc marketo. Ppc which is better for your business? . The main difference between search engine optimization (seo) and pay per click (ppc) is that traffic coming from seo (organic) free while generated ppc not (as the name implies you have to a cost click) 21 may 2012 when it comes boosting your website, two basic options advertising or. What is the difference between seo and ppc? Reliablesoft reliablesoft what ppc url? Q webcache. Small business marketing pay per click or seo? Seo vs ppc why not both? As. Seo vs ppc campaigns know the advantages professional seo training. This can lead to problems in learn how achieve higher placement search by leveraging seo and ppc for inbound marketing 17 jan 2017 so which tactic should you choose or ppc? Well, make the most of your efforts, need both. What is ppc? Learn the basics of pay per click (ppc) marketing ppc understanding and seo how do work together? Webpagefx. As an umbrella term to encompass both seo (search engine optimization) and organizations of all sizes are realizing the importance online marketing, that’s more than billion spent on ppc vs. Marketing linkedin’s b2b marketing guide linkedin ppc knowing which is right for your website entrepreneur. Ways ppc and seo are better when used together youmoz sem definition distinction of the terms vs. In this blog post, i’m going to 25 apr 2014 a common question that every small business owner has when it comes driving visitors his or her website is whether search engine 28 dec 2016 how combine […]

The post What Is SEO And PPC Marketing? appeared first on Learn Digital Marketing.

GuestCentric awarded for the design of the IMG Hotels corporate website

by Catarina Pimentel @ GuestCentric

In the picture: Pedro Barbosa, Sales Director from Spain of GuestCentric with Fernando Pérez, General Manager of IMG Hoteles New York (NY), August 31, 2017: GuestCentric, the leading provider of digital marketing software for hotels, has been awarded an internationally recognized Hermes Awards for its...

The post GuestCentric awarded for the design of the IMG Hotels corporate website appeared first on GuestCentric.

What to Expect From an SEO Recommendations Report

by The Digital Shift Team @ Digital Shift – Local SEO, Marketing & PPC Management Services

The Typical SEO Recommendations Report Breakdown! SEO Reports come in all different shapes and sizes. These reports are used to simulate an SEO audit and often times do a great job at identifying common technical SEO problems quickly! The quality of these reports varies, but often they are able to provide business owners useful tips […]

The post What to Expect From an SEO Recommendations Report appeared first on Digital Shift - Local SEO, Marketing & PPC Management Services. Digital Shift Marketing Since 2007.

Adventures in Hubspot with a Marketing Rookie

by Becki Dilworth @ Bayshore Solutions

A marketing newby uses HubSpot to build a full marketing automation campaign By Tara Karst As the Office Administrator at Bayshore Solutions, my day usually consists of answering a lot of phone calls, greeting guests, ordering office supplies and organizing events. Before starting at Bayshore Solutions two years ago I had been a counselor for […]

Featured Department: Technical SEO, Launch Digital Marketing

by Jason Stum @ Launch Digital Marketing

Launch Digital Marketing is growing…fast! In fact, we were just recognized as the fifth fastest growing company in Chicago by Crain’s Chicago Business. As we grow as a company, so do our teams and sometimes it’s hard to keep up with all the new faces that join us in the office. To that end, we... Read more »

The post Featured Department: Technical SEO, Launch Digital Marketing appeared first on Launch Digital Marketing.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

What is a UTM Code and How Can I Use It?

by Sophie Burrows @ Digital Clarity

The post What is a UTM Code and How Can I Use It? appeared first on Digital Clarity.

5 P’s Of Marketing

by Dominic @ SUM.AGENCY

The Official 5 P’s Of Marketing The 5 P’s Of Marketing are important to any Business, whether you’re the Marketing […]

The post 5 P’s Of Marketing appeared first on SUM.AGENCY.

What is Digital Marketing? - Definition from Techopedia

What is Digital Marketing? - Definition from Techopedia


Techopedia.com

Digital Marketing Definition - Digital marketing is a broad term that refers to various an

What is SEO? - Definition & Examples - Video & Lesson Transcript | Study.com

What is SEO? - Definition & Examples - Video & Lesson Transcript | Study.com


Study.com

Customers use search engines every day. Being visible to those customers is a key part of being successful online. This lesson defines search...

SEA vs. SEO: Which Online Marketing Option is Right for You? - SiteProNews

SEA vs. SEO: Which Online Marketing Option is Right for You? - SiteProNews


SiteProNews

If you are trying to increase your Web traffic and are looking for the most effective international marketing strategy, there are two different methods you

How To Take Advantage of Email Marketing

by nobox @ nobox creatives

  Who hasn't been a victim of targeted email marketing where someone has sold your email address and all of the sudden you're lucky recipient of things like "try this little blue pill" or "use this credit card." As a small business owner, you certainly don't want to fall into the same category as [...]

The post How To Take Advantage of Email Marketing appeared first on nobox creatives.

We’re Hiring: Project Controller

by Uptick Marketing @ Uptick Marketing

Project Controller Description Uptick Marketing is a digital marketing agency in Birmingham, Alabama that provides our clients with strategic, results-focused, online marketing and advertising strategies that are designed to grow […]

Roadshow “The digital future of your hotel” in Algarve (Portugal)

by Catarina Pimentel @ GuestCentric

The Roadshow “The digital future of your hotel” in partnership with trivago, The Hotels Network, SiteMinder and Protel already took in Algarve on the 13th July. Amona Kadiku, Marketing Manager of SiteMinder said: I’m very happy I had the opportunity to finally attend one of...

The post Roadshow “The digital future of your hotel” in Algarve (Portugal) appeared first on GuestCentric.

Why Do We Need Digital Marketing?

by admin @ Socially Bold | Digital Marketing

Digital marketing plays a valuable role in shaping consumer behavior in today’s world, but how does it positively impact businesses? And more importantly, why? Here are a few reasons why every business should prioritize digital marketing over traditional methods of advertising. Digital marketing levels the online playing field. When it comes to a business’s visibility [...]

The post Why Do We Need Digital Marketing? appeared first on Socially Bold | Digital Marketing.

Content Mastery in 2017 – The Best Content Ideas that Can Attract Readers

by Jomer Gregorio @ Digital Marketing Philippines

Discover the top 8 content marketing ideas to attract more readers and gain better mileage for your content marketing campaign.

Defining the Long Tail for SEO - State of Digital

Defining the Long Tail for SEO - State of Digital


State of Digital

Apparently some SEOs believe that optimising a site for long tail traffic is not really SEO. I disagree, and below I will explain why. First of all, let's

Understanding Facebook Ad Placements

by Sean L @ Digital Shift – Local SEO, Marketing & PPC Management Services

Facebook Ad Placements Guide When advertising on Facebook, your ads will appear slightly different depending on where they appear. You can modify your ads, so they appear differently in the mobile news feed, desktop news feed, right-hand column, as well as on Instagram. The purpose of this blog is to provide you with a step […]

The post Understanding Facebook Ad Placements appeared first on Digital Shift - Local SEO, Marketing & PPC Management Services. Digital Shift Marketing Since 2007.

5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Some pig. Terrific. Radiant. Humble. In the classic E.B. White novel, Charlotte’s Web, these simple yet impactful words save a life and make another better. And for prolific writer, marketer and speaker Ann Handley, these words also make the title character the best content marketer in the world. “In just four [phrases] she had to [...]

The post 5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’ appeared first on Online Marketing Blog - TopRank®.

What Google Can Teach Us About the Connected Travel Buyer

by Reggie James @ Digital Clarity

The post What Google Can Teach Us About the Connected Travel Buyer appeared first on Digital Clarity.

We’ve been nominated for two CIM Marketing Excellence Awards!

by Chloe Jansen @ MediaVision

  We’re proud to announce we’ve just been nominated for two CIM Marketing Excellence Awards: Agency of the Year Best Use of Digital Marketing Last year we won the award for Best Digital SEO and we look forward to attending again in 2017. We’ve been nominated for our work with Hobbs. Our strategy combined SEO, Paid Search and Digital PR […]

We’ve been nominated for two CIM Marketing Excellence Awards!

3 Actionable Small Business Social Media Tips

by emergentdig @ Emergent Digital

Simple Ways You can Optimize Your Social Media Presence Today Small business social media strategies are often based on lean tactics that can be easily implemented. As you move from market research to startup and full-blown small business, your advertising must be cost-efficient. You’re probably still looking for investors. You likely need as much capital available for expansion. A small ...

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The post 3 Actionable Small Business Social Media Tips appeared first on Emergent Digital.

John Lincoln of Ignite Visibility Nominated for Search Marketer of The Year (Press Release)

by John E Lincoln @ Ignite Visibility

Ignite Visibility Press Release The following is a press release. JOHN LINCOLN OF IGNITE VISIBILITY NOMINATED FOR SEARCH MARKETER OF THE YEAR BY SEARCH ENGINE LAND The internationally recognized Landy Awards honor the best in digital marketing San Diego, CA, September 19, 2017 – Search Engine Land, the leading search marketing industry publication, recently included...

The post John Lincoln of Ignite Visibility Nominated for Search Marketer of The Year (Press Release) appeared first on Ignite Visibility.

7 Reasons to Stop Emailing Customers From Your CRM

by Jason Stum @ Launch Digital Marketing

I’ve gone on record many times stating that email is still one of the most powerful tools available in your dealership’s toolbox, despite the claim that people’s attention spans are getting shorter and shorter thanks to the Mobile-Snapchat-Twitterverse we live in. According to Litmus, the average time spent reading an email increased 7% between 2011... Read more »

The post 7 Reasons to Stop Emailing Customers From Your CRM appeared first on Launch Digital Marketing.

Coming Soon: AdWords Automatically Updates Your Ads

by Sophie Burrows @ Digital Clarity

The post Coming Soon: AdWords Automatically Updates Your Ads appeared first on Digital Clarity.

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