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7 Great Google Analytics Alternatives

by Irina Weber @ The Mention Blog

Every online marketer knows that analytics are crucial to understanding why your visitors behave the way they do. If you don’t closely … Continue reading 7 Great Google Analytics Alternatives

The post 7 Great Google Analytics Alternatives appeared first on The Mention Blog.

9 Digital Marketing Strategies Every Small Business Needs to Try

by admin @ Mystech Dynamics

Do you want to give your small business the online visibility it needs without resorting […]

The post 9 Digital Marketing Strategies Every Small Business Needs to Try appeared first on Mystech Dynamics.

Winning B2B Marketing Strategies From 3 Leading Brands

by Krysta Williams @ The Mention Blog

Since the dawn of social media, marketers have been skeptical of its usefulness as a B2B marketing channel. For many, … Continue reading Winning B2B Marketing Strategies From 3 Leading Brands

The post Winning B2B Marketing Strategies From 3 Leading Brands appeared first on The Mention Blog.

5 Online Video Tactics That Lead To Sales

by Jasmine @ Agent-cy Online Marketing

Agent-cy knows that content is king and the leader of content is online video. It has been proven time and again that online video, if done professionally, leads to more customer engagement online.  Today’s business professionals are now more viewers than readers. This shift in content consumption is monumental. It[...]

The post 5 Online Video Tactics That Lead To Sales appeared first on Agent-cy Online Marketing.

Business Branding, Online Branding, Logo Design, Brand Standards

Business Branding, Online Branding, Logo Design, Brand Standards


OCG Creative

Business branding, logo design and brand standards for top of the mind awareness. Build a business brand to reach you ideal customer.

Big 4 Social Media Platforms—Your Brand’s Key to Online Success

by admin @ Mystech Dynamics

Social media platforms are the fastest way to connect with people from around the globe. […]

The post Big 4 Social Media Platforms—Your Brand’s Key to Online Success appeared first on Mystech Dynamics.

Hints and tips for a successful PPC campaign

by admin @ Web SEO Analytics

Rob Henry is the Director at Online Presence. Digital marketing agency, specializing in search engine optimization, pay per click and social media marketing. Follow Rob on Google +.     You don’t have to be an online marketing genius to … Continue reading

The Most Important Steps To Establishing Your Brand Online   

The Most Important Steps To Establishing Your Brand Online  


Small Business Trends

It’s hard isn’t it?Yes, I’m talking about establishing your brand online. As you have probab...

How to Leverage Behavioral Data with Segment

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Behavioral Data is Critical for Driving Growth Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already knew that. You might also know that installing Kissmetrics tracking code across your platform is relatively straight forward, though it can get complex depending […]

Online Branding to Make Money in Network Marketing - rayhigdon.com

Online Branding to Make Money in Network Marketing - rayhigdon.com


rayhigdon.com

Ever wonder how to use online branding to actually Make Money in Network Marketing?We have done it and in this full webinar replay we share EXACTLY how.

Branding Agencies Cite Essential Tips In Improving Online Branding - Invest-preneurs

Branding Agencies Cite Essential Tips In Improving Online Branding - Invest-preneurs


Invest-preneurs

By Jeff Hardson When running a business, branding is keen in order to make businesses more reputable and profitable. Unfortunately, creating a solid branding strategy can be difficult, most especially if you are a first-time business owner. Luckily, there are branding agencies that provide reliable services. Apart from that, these branding agencies even provide simple …

These 4 companies are winning the online branding race

These 4 companies are winning the online branding race


The Next Web

The internet has completely revolutionized how consumers engage with brands and transformed the economics of marketing.

We have just moved to 3 Columbus circle!

by Jasmine @ Agent-cy Online Marketing

We have just moved to 3 Columbus circle and the phones are being transferred. Please be patient and email us at info@agent-cy with any questions. We’ll post pictures of our new office soon..

The post We have just moved to 3 Columbus circle! appeared first on Agent-cy Online Marketing.

8 Best Free URL Shortener APIs for Creating Your Short Links

by Davide De Guz @ Rebrandly Blog

Find Out Which URL Shortener is Worth Integrating With Your App – Here are The Best Free APIs Currently Available. The URL shortener was invented by TinyURL in 2002. Since then, the history of URL shorteners has followed the evolution of the Web, and thousands of URL shortening services have been created. Most of them have the...

The post 8 Best Free URL Shortener APIs for Creating Your Short Links appeared first on Rebrandly Blog.

Milking Your Brand for All It’s Worth

by Mark Anderson @ Small Business Trends

People are always imagining cats and dogs in offices taking the place of people. Time for them moo-ve over for something different.

How to Do SEO in 2013

by Jasmine @ Agent-cy Online Marketing

How to Do SEO in 2013 Webmasters , SEO practitioners  and Brand Marketers are very eager to know How to Do SEO in 2013.  The last two consecutive years (2011 and 2012) have played a great part in changing the face of SEO and search via Google. Businesses started showing[...]

The post How to Do SEO in 2013 appeared first on Agent-cy Online Marketing.

Getting Started with Automated Email Marketing

by Sherice Jacob @ The Kissmetrics Marketing Blog

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it […]

URL Shortening Mistakes and How to Make the Most Out of Your Links

by Derric Haynie @ Rebrandly Blog

The 7 Deadly Sins of URL Shortening.  If you’re sharing content online, then you’re probably using a URL shortener. And if you’re not, come talk to me, I know a really great custom URL shortener you can use. 😀 But did you know that there are some big no-nos when it comes to shortening URLs....

The post URL Shortening Mistakes and How to Make the Most Out of Your Links appeared first on Rebrandly Blog.

How to Build Authority Online

How to Build Authority Online


Sujan Patel

If you had the choice, would you rather work with a company that delivers mediocre services or one that’s been labeled by reputable sources as an indisputable expert? It’s no question, really. Everyone wants to work with experts – the trick is getting yourself and your company recognized in such a fashion. I’ve talked quite …

The Complete Guide to Building a Brand Online For SMBs

The Complete Guide to Building a Brand Online For SMBs


Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

For small business owners and freelancers alike, building a brand online is essential. Learn how to stand out in the crown with this extensive guide.

How to Leverage Social Influencers and Win Customers

by Shane Barker @ The Mention Blog

Everyone from startups to top brands have started working with influencers to draw in more customers. Tomoson reports that not only … Continue reading How to Leverage Social Influencers and Win Customers

The post How to Leverage Social Influencers and Win Customers appeared first on The Mention Blog.

Reputation management in social media for hotels

by admin @ Web SEO Analytics

A critical part in hospitality sector today, Online Reputation Management regards not only listening and joining online conversation about your brand but also monitoring discussions and build online strategies to create positive content for your brand and eliminate the opposite. … Continue reading

Kevin Lee moderates panel on hyperlocal targeting

by Steve Baldwin @ Didit

Didit is an award winning digital marketing agency specializing in SEO, SEM, social media management, CSE, shopping feed & PLA management.

On June 21st, Didit CEO Kevin Lee moderated a diverse panel titled “Hyperlocal Marketing for Brands — What’s Working Now?” that brought together several marketers exploring opportunities using hyperlocal targeting. Participants include Adi Pal, Founder, Mash + Grape, a “bricks to clicks” wine and spirits retailer, Jake Davidow, Media Buyer for JP Morgan Chase, and...

The post Kevin Lee moderates panel on hyperlocal targeting appeared first on Didit.

Online Branding: Creative Strategy in Web Design - HOW Design

Online Branding: Creative Strategy in Web Design - HOW Design


HOW Design

How can you perfect your creative strategy online? Learn all about online branding from project management expert Dave Holston

5 Important SEO Facts That Everyone Should Know

by admin @ Mystech Dynamics

Despite being one of the most prominent determiners of online visibility, search engine optimization still […]

The post 5 Important SEO Facts That Everyone Should Know appeared first on Mystech Dynamics.

10 Tips For Successful Online Brand Building - Brand Quarterly

10 Tips For Successful Online Brand Building - Brand Quarterly


Brand Quarterly

The way you build your brand online will shape not only the perception of your business but also how you make money. Having a strong personal brand is vital for a business leader, and when connecting with your community online, you need to be front and centre. Trust and authority come hand in hand, and ...

SEO and Social Media Tips

by Jasmine @ Agent-cy Online Marketing

Search Engine Optimization and Social Media Optimization The talk amongst web marketing managers everywhere seems to rest on these two topics: Search Engine Optimization (SEO) Social Media Optimization (SMO) And so, for this blog post, I wanted to provide you something to start your week off with some immediate things[...]

The post SEO and Social Media Tips appeared first on Agent-cy Online Marketing.

Online Branding Strategy - Your Brand Personality

Online Branding Strategy - Your Brand Personality


Zephoria Inc.

Zephoria's online branding strategy focused upon you knowing and communicating your brand personality as part of your online brand strategy.

4 Steps to Reinvigorate Your Blog and Online Brand

by john @ online branding – Seroka

The benefits of blogging for retail mortgage lenders and business-facing companies in the mortgage industry are undeniable. Blogging is an essential part of your mortgage marketing plan which allows you to take control of your online brand, connect with your audience in a substantial way, position yourself as a topic expert, enhance your positioning in topical...

Online branding: a digital-centric approach to developing brands - Smart Insights Digital Marketing Advice

Online branding: a digital-centric approach to developing brands - Smart Insights Digital Marketing Advice


Smart Insights

Updating approaches to branding for the digital world Brand is No.1 I want to start with a bold statement.  The Brand is the single most important element. Marketing topic(s):Brand positioning. Advice by Andrew McCrea.

How are you managing your online reputation?

by Parthenon Staff @ online branding – Parthenon Publishing

Everyone has an online reputation, but do you know how to manage yours online? In this day and age who […]

The post How are you managing your online reputation? appeared first on Parthenon Publishing.

SEO’s Big 3: Essential Elements to Secure Your Brand’s Online Success

by admin @ Mystech Dynamics

The digital landscape is dynamic. Search engines launch algorithm updates from time to time to […]

The post SEO’s Big 3: Essential Elements to Secure Your Brand’s Online Success appeared first on Mystech Dynamics.

Online Branding Success Over the Long Haul, with Jed Carlson

Online Branding Success Over the Long Haul, with Jed Carlson


The Contactually Blog | For Relationship-Based Businesses

Branding is still kind of a mystery to many people, and online branding is even more of an enigma. But when you get the chance to talk with someone who’s a

How to brand higher education institutions online

How to brand higher education institutions online


StudyPortals

For more updates, follow us!

15 Keys To Brand Building Online | Branding Strategy Insider

15 Keys To Brand Building Online | Branding Strategy Insider


Branding Strategy Insider

One can use the Internet to: 1. Increase brand awareness 2. Reinforce the brand’s unique value proposition 3. Tell the brand’s story 4. Identify customers and build lists 5. Create a dialog with customers and potential customers Here are the top 15 actions to take to build your brand online:

6 Reasons Why My Product Should Be Online

by onbac@24 @ Onbac

Today, computer and telecom technology has made it such that nearly every urban or suburban household has wifi, every office and college do most of their research online, losing a mobile data connection on-the-move is met with dejection and penetration of wearable technology is seeing an upswing. People often turn to the Internet first for information about businesses and products ...

Read More

Scaling Engagement: 5 Strategies to Connect With More Customers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

There’s 24 hours in a day. With customer engagement as your priority, it can seem like an impossible feat to connect with your audience on a daily basis. Tara Walpert Levy, managing director at Google, writes: “In the accelerating swirl of chaos, excitement, and yes, sometimes fear, the brands that win will prioritize engagement over […]

Five Deadly Sins of Brand Complacency

by scott @ Seroka

Some of us are deceived to believe that many of the larger, well-known brands have everything figured out. Many of them do. But the others? Well, read on. Below are some higher-profile brands that were, at one time, leaders in their respective industries, and today are struggling to survive from a history of complacency. There...

Talent Acquisition and Recruiting in AEC [VIDEO]

by Karl Feldman @ Hinge Marketing

This video discusses talent acquisition and recruiting for AEC, why it's important and how to use your employer brand to attract talent.

The post Talent Acquisition and Recruiting in AEC [VIDEO] appeared first on Hinge Marketing.

Change your passwords regularly to keep information safe online

by Ryan Bush @ e-vos

How often do you change your online passwords? Do you have one password that you use for everything? Is it your dog’s name, or your nickname followed by the number 1? We have all been guilty at one time or another of choosing an easy password. However, now that so much sensitive and identifying information is stored online it is important to keep that information as safe as possible. Trying to create and then remember a long, complicated password just so you can order something from Amazon is annoying, right? I agree. Unfortunately, it is also completely necessary. Did you hear about the LinkedIn hack where more than 6.5 million usernames (emails) and passwords were released onto the internet? Or worse, did you hear about the hack because your username (let’s call it what it is—your email address) and password was one of the ones released? What did you do?... Read more!

The post Change your passwords regularly to keep information safe online appeared first on e-vos.

Branding - Online Courses, Classes, Training, Tutorials on Lynda

Branding - Online Courses, Classes, Training, Tutorials on Lynda


Lynda.com - from LinkedIn

Find exactly what you want to learn from how-to videos about Branding, taught by industry experts.

How a Business can Improve an Online Image

by Jeb Molony @ online branding – e-vos

           Many companies have to fight negative publicity at some point during the course of business.  Sometimes a public event can be the source of embarrassment or a public review is critical.  Unfortunately, today’s social media has allowed everyone to become a critic and that criticism can cause negative results inside of search engines.  The only way to combat negative perception is to generate positive press to counter the bad press.             Search engines consider the relevancy of content when ranking pages so newer more timely press can push older press down the search engine results.  If the average search engine user only looks at the first two pages of results then current content is the most important.  Generating new press can be accomplished two ways both of which are equally important. The first method is an organic approach which involves responding to the criticism and... Read more!

The post How a Business can Improve an Online Image appeared first on e-vos.

Building The B2B Social Media Marketing Machine – Recap

by Jasmine @ Agent-cy Online Marketing

Building The B2B Social Media Marketing Machine – Recap Earlier today, we’ve had a full room of attendees in my morning track, Building The Social Media Marketing Machine at SESNY.  I was lucky to have a great moderator, Lee Odden of  TopRank and a brand partner, Adriel Sanchez of SAP on my panel. It was a good session[...]

The post Building The B2B Social Media Marketing Machine – Recap appeared first on Agent-cy Online Marketing.

Why Online Branding Matters | Hinge Marketing

Why Online Branding Matters | Hinge Marketing


Hinge Marketing

Learn what online branding is, why it matters and how your professional services firm can use to improve visibility, reputation and revenues.

Factors Affecting the Success of Online Branding: An Empirical Study. (PDF Download Available)

Factors Affecting the Success of Online Branding: An Empirical Study. (PDF Download Available)


ResearchGate

Official Full-Text Paper (PDF): Factors Affecting the Success of Online Branding: An Empirical Study.

5 Online Branding Mistakes You Can't Afford to Make - The Mention Blog

5 Online Branding Mistakes You Can't Afford to Make - The Mention Blog


The Mention Blog

Online branding is an elusive but powerful thing that influences buying decisions. Learn these 5 big online branding mistakes you can't afford to make.

Online Branding Service

Online Branding Service


Agent-cy Online Marketing

Agent-cy's Online Branding Service delivers online brand awareness and brand engagement for companies and executives.

Facebook partners with retailers to test “want” button: Thomson Reuters Business News – MSN Money

by Jeb Molony @ online branding – e-vos

A new approach to retailers for social media company Facebook.  Facebook is testing a retail based button called Want for its members.  For anyone operating a search engine optimization campaign or worried about online brand management should understand the changes this would bring to their customers, sites, and the need to make the option available. Facebook partners with retailers to test "want" button: Thomson Reuters Business News – MSN Money.

The post Facebook partners with retailers to test “want” button: Thomson Reuters Business News – MSN Money appeared first on e-vos.

Sell Your Event Early, Keep It Alive Late

by Joe Morris @ online branding – Parthenon Publishing

Online and print strategies allow companies to maximize their events, but how do you do it the right way?

The post Sell Your Event Early, Keep It Alive Late appeared first on Parthenon Publishing.

The Complete Guide to Building a Brand Online

by The Wix Team @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Just brand it!

The post The Complete Guide to Building a Brand Online appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

2 Reasons Not to Use Google’s New Campaign URL Builder

by Derric Haynie @ Rebrandly Blog

Introducing an Alternative to Google’s Ever Popular Campaign URL Builder Did ya see it? Maybe you blinked for a second and all of a sudden… Poof! Google moved their URL builder to a new page. An upgrade, seemingly. What’s Google’s URL Builder? If you’re not an advanced marketing nerd like me… I’m talking about the...

The post 2 Reasons Not to Use Google’s New Campaign URL Builder appeared first on Rebrandly Blog.

The latest Panda Update #22, affected 0.8% of the English Queries: Google says

by Jasmine @ Agent-cy Online Marketing

Google confirmed that it had rolled out a Panda Update around November 21, as a response to Barry Schwartz’s email inquiry regarding a possible update during the week. Barry reported on November 19 about his speculations on a possible Panda update that might had done over the weekend, and that[...]

The post The latest Panda Update #22, affected 0.8% of the English Queries: Google says appeared first on Agent-cy Online Marketing.

Featured B2B Client Case Study

by Gene @ Agent-cy Online Marketing

  RICG A Multi-Channel Marketing Agency for Enterprise B2C Companies http://www.ricg.com B2B Client Need: RICG provides end to end Branding and Marketing programs to large B2C companies looking to reach mass consumers. They came to Agent-cy with a small, yet growing team and wanted to drive better online brand awareness[...]

The post Featured B2B Client Case Study appeared first on Agent-cy Online Marketing.

A 10 Step Brand Development Strategy for Your Professional Services Firm

by Lee Frederiksen @ Hinge Marketing

Learn how your firm can strengthen its professional services brand with this 10 step brand development strategy.

The post A 10 Step Brand Development Strategy for Your Professional Services Firm appeared first on Hinge Marketing.

Online Branding With Twitter

by Ella Swimmer @ The Nimble Blog

Twitter is a popular social media network, most well known for its short-and-sweet, concise outbursts of information in the form of “tweets.” For over 10 years now, the app has been used among teenagers, celebrities, businesses of all kinds, and even high-ranking government officials. Though many people are familiar with its […]

Branding in the Age of Social Media

Branding in the Age of Social Media


Harvard Business Review

A better alternative to branded content

UTM Parameters Made Simple: 15+ Things Marketers Need to Know

by Derric Haynie @ Rebrandly Blog

When and How to Use UTM Parameters to Track your Marketing Efforts When should you use UTM parameters? What good will they do you? And where are you going to track all these results anyways? With so many marketing tools and analytics platforms, you can sometimes feel helpless to understanding what’s going to actually help...

The post UTM Parameters Made Simple: 15+ Things Marketers Need to Know appeared first on Rebrandly Blog.

The True Cost Of Using Short Links

by Ian Matthews @ Rebrandly Blog

  If you’re researching short link providers it’s likely that cost is a big factor in your decision. Fair warning, this article isn’t about comparing the pricing plans of link shortening tools but rather what it actually will cost you to use them. While some short link providers may have a free package or a low-cost...

The post The True Cost Of Using Short Links appeared first on Rebrandly Blog.

What is a Branded Link?

by Davide De Guz @ Rebrandly Blog

Defining the Difference Between the Branded Link and a Generic Link I bet you’ve noticed them popping up all over social media already. Pepsi has one:Virgin has one:And of course I have one too: What’s that? A branded link – a shortened URL built around a brand name or related term that helps to associate the...

The post What is a Branded Link? appeared first on Rebrandly Blog.

Luxury Cannabis Packaging by Lowell Herb Co

by Jess Zafarris @ HOW Design

Lowell Herb Co's pre-rolled cannabis packaging design creates a luxurious experience with its authenticity, purity and the way it leverages the heritage of the brand.

The post Luxury Cannabis Packaging by Lowell Herb Co appeared first on HOW Design.

PPC Tips and Tactics to Boost Your Online Campaign

by admin @ Mystech Dynamics

People nowadays rely mostly on the web to gather information, expand their network, and purchase […]

The post PPC Tips and Tactics to Boost Your Online Campaign appeared first on Mystech Dynamics.

Zapier and Rebrandly: 8 Zaps For Custom Short URLs

by Ian Matthews @ Rebrandly Blog

  If you’re not familiar with Zapier, you are seriously missing out! Zapier allows you to connect your various different applications and tools so an action in one triggers a response in another. These mini-integrations are known as zaps. For example, you can create a zap for WordPress and Facebook, so when a new blog...

The post Zapier and Rebrandly: 8 Zaps For Custom Short URLs appeared first on Rebrandly Blog.

Online Branding | Hong Kong Means Business

Online Branding | Hong Kong Means Business


Hong Kong Means Business

In today’s digital age, innovative marketing services are readily available for SMEs.

Why Good Social Media Content Fails – And How To Fix It

by Guest Author @ Rebrandly Blog

  So, you’ve found some great social media content to share. You’ve edited the text, attached an image, scheduled it in for the optimal posting time. And yet, when it comes to finally sharing that post…it flops. It’s not a great feeling. Nobody wants their work to go unnoticed. Unfortunately, though, it’s all too common....

The post Why Good Social Media Content Fails – And How To Fix It appeared first on Rebrandly Blog.

Using Facebook to Build Patient Loyalty

by MedNet Technologies @ MedNet Technologies

“You need to build your brand.” “Creating brand loyalty is paramount.” As a practice, you may not think of yourself as a brand, per se. And all the constant yammering from “experts” about brand building can be overwrought. But the truth is your practice is a brand of sorts. You may be the brand that...

When should you update your brand logo?

by scott @ Seroka

Let’s begin by getting the obvious out of the way – for any logo designed in WordPerfect or purchased online at a bargain, it should probably be updated. Contrary to what some believe, the many components of a logo, such as color(s), font, shape and design/image play a vital role in evoking emotions buried deep...

Brand Innovation Drives New Retail Strategy

by Chris Wren @ Branding Strategy Insider

It’s not easy to be a retail brand these days. Every few weeks it seems there is yet another story about some major retailer either abandoning or downsizing multiple locations. Online shopping has fundamentally changed the way consumers buy as well as the ways brands sell. It’s hard to show an industry that has been […]

Digital Mortgage 2017 by National Mortgage News

by john @ Seroka

Attending the NMN Digital Mortgage Conference in San Francisco September 28th? Seroka, a certified brand development, digital and strategic communications agency, will be there and is eager to meet with mortgage industry professionals to discuss strategic ways to target and capture more business and improve ROI. Learn about the new buyer path and how the proliferation...

7 Branding Trends from FINE, an Agency for the Digital Age

by Guest Contributor @ HOW Design

Before you tackle your next branding project, up your expertise with these insights from FINE, a brand agency for the digital age.

The post 7 Branding Trends from FINE, an Agency for the Digital Age appeared first on HOW Design.

Didit Acquires The Halo Group to Further Enhance Its Integrated Marketing, PR Services

by Didit Editorial @ Didit

Didit is an award winning digital marketing agency specializing in SEO, SEM, social media management, CSE, shopping feed & PLA management.

MINEOLA, NY – May 10, 2017 – Fully integrated marketing and communications agency, Didit, announces today the acquisition of branding and marketing communications agency, The Halo Group. This is Didit’s 10th acquisition in five years, allowing the agency to further enhance its client offerings. The Halo Group has a team of branding, creative, public relations, content marketing,...

The post Didit Acquires The Halo Group to Further Enhance Its Integrated Marketing, PR Services appeared first on Didit.

5 Ways to Proactively Improve Your Online Reputation

by Joei Chan @ The Mention Blog

You may love your brand and think it’s amazing. And maybe your girlfriends, your parents, and your dog agree. But … Continue reading 5 Ways to Proactively Improve Your Online Reputation

The post 5 Ways to Proactively Improve Your Online Reputation appeared first on The Mention Blog.

Online Scheduling Masters: 8 Gorgeous Wix Bookings Sites

by Taira Sabo @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Will you resist?

The post Online Scheduling Masters: 8 Gorgeous Wix Bookings Sites appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

How to Build a Great Online Fashion Brand - 34 Things that Really Amazing Fashion Retailers Do

How to Build a Great Online Fashion Brand - 34 Things that Really Amazing Fashion Retailers Do


Moz

Despite the title, we believe this article can also benefit and inspire retailers in industries outside fashion and help them find their way to success in online retail business in this new social commerce environment. The Online Fashion Retail Industry, particularly at the luxury end, seems to be doing well. Over the past few years, lot of money has been invested into fashion retail businesses. Valuations of these companies might seem inflated, but these companies are growing fast with the help of clear revenue stream and a value proposition that’s beyond price advantage. But while some companies in Fashion technology are successfully raising more money and growing, there is another segment that’s struggling to survive. These businesses are stalling because of their ability to adopt to the shift in the media consumption behavior of the consumer.

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

11 Important SEO Experiments You Need to Know About

by admin @ Web SEO Analytics

Sasha Moran has a degree in Linguistics. She is a writer at Best Essays with a background in psychology, e-learning, and marketing. If you work is involved in the field of SEO (Search Engine Optimization) or you are an online business … Continue reading

How to Ensure a Strong Digital Marketing ROI in 2014

by Jasmine @ Agent-cy Online Marketing

A Digital Marketing ROI Requires the Optimal SEO & Social Media Mix As an SEO company in New York, with considerable Social Media experience, we often times become our client’s Google search tool. Our clients come to us with questions on Digital Marketing, searching for answers. These clients, who are[...]

The post How to Ensure a Strong Digital Marketing ROI in 2014 appeared first on Agent-cy Online Marketing.

Google tweaks desktop SERP, boosting visibility of Twitter and News listings

by Steve Baldwin @ Didit

Didit is an award winning digital marketing agency specializing in SEO, SEM, social media management, CSE, shopping feed & PLA management.

December 6, 2016: As first reported at SEOJournal.com, Google has tweaked its desktop SERP UI, re-ordering results in a way that emphasizes entries from Google News and Twitter. This will likely have a major impact on desktop-based user behavior, especially for branded searches. For example, a branded search for “Sears” yields (in order of appearance on...

The post Google tweaks desktop SERP, boosting visibility of Twitter and News listings appeared first on Didit.

Go Daddy SuperBowl Ad and The Growth of Social Media

by Jasmine @ Agent-cy Online Marketing

GoDaddy spent a reported $4 Million on today’s Superbowl win of the Ravens over the 49ers, up from its previous Superbowl spend of $2.4MM. How did a company selling domain name registration and web hosting services come this far? Does anyone remember Go Daddy Before the Days of the Superbowl?[...]

The post Go Daddy SuperBowl Ad and The Growth of Social Media appeared first on Agent-cy Online Marketing.

How to Schedule Tweets on Twitter Using TweetDeck

How to Schedule Tweets on Twitter Using TweetDeck

by @ How to of the Day

Scheduling Tweets on Twitter will help you to grow your account. This practice allows you to maintain an online presence on social media at times you’re unavailable and cannot post Tweets in real time. Twitter's TweetDeck tool allows you to schedule Tweets for any time.

Local SEO vs. Global SEO

by JoeRoss @ OCG Creative

Local SEO: What is it, and how is it different than organic SEO? Local SEO is a form of online marketing that provides local businesses opportunities to reach local customers. Local SEO aims to provide search engine visibility close to to the time of purchase. A good example might be a mobile search for “pizza.”… Read More

The post Local SEO vs. Global SEO appeared first on OCG Creative.

Online Brand Management

by Jeb Molony @ online branding – e-vos

Today marked the first day an e-vos client indexed in the first non-ad spot on Google.  The law firm of Anderson & Schuster www.anderson-schuster.com made it to the top of the search engine rankings and did it with no gimmicks, no expensive SEO campaigns, no ad words, and no search engine games.  The law firm made it to the top of the rankings using a well planned and executed social media campaign designed to drive traffic and draw attention to the firm's online presence. The campaign began with a website designed to index well and adapt to a changing search engine algorithm.  Businesses with websites need to be able to alter certain aspects of the code of the website in order to match their marketing message and branding.  The online branding starts with a clear message which is simple and designed to communicate to the search engine exactly what the... Read more!

The post Online Brand Management appeared first on e-vos.

Necessary Advice for Startups

by Ryan Bush @ e-vos

Startups seem glamorous and fun to the outside world, but the truth is they can be tedious and extremely exhausting. While we do not claim to know it all, there are a few lessons that have been learned along the way…   Have a plan in advance. A startup requires you to make difficult decisions based on time and capital. You do not always have time to think through every decision and possible consequence when the issues arise. The only way to guarantee you will make the best decision possible when the time comes is to have a plan in advance and not to second guess that plan in the moment. Plans must be flexible enough to change at a moment’s notice but strong enough to weather the short term setbacks and delays that occur in startups. Focus on your customer’s experience. The best way to differentiate your brand and... Read more!

The post Necessary Advice for Startups appeared first on e-vos.

Online Brand Promotion: How To Promote Your Brand Online For Free

Online Brand Promotion: How To Promote Your Brand Online For Free


Ninja Outreach

Small businesses have limitations, so you need to promote your brand with creativity. Here are nine tips to help you with your online brand promotion

Generating Content for SEO and Online Branding

by Jeb Molony @ online branding – e-vos

           Generating content which is relevant to a business can sometimes be difficult.  In the past blog posts may have required content creation once a month or once a week; however, with social media taking over marketing there is increasing pressure to create new content far more often than once a month or week.  The best way to generate content is to have a system for writing and posting which centers around a current marketing theme.             Creating content on the fly can work if there is easy access to available content which can be used for posting.  However, the downside to generating content on the spot is the potential for disconnected posts.  For example, if a company has three products and posts about 2 of them one month then two different ones the next month then people who follow the content streams can become confused... Read more!

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Apartment SEO Basics: Choosing Keywords for Single Property Websites

by Mike Whaling @ 30 Lines

Smart apartment SEO helps more customers find your community online. Here's how to create content prospective renters are searching for.

Read Apartment SEO Basics: Choosing Keywords for Single Property Websites on 30 Lines.

10 Questions To Ask When Crafting Brand Stories

by Derrick Daye @ Branding Strategy Insider

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers everywhere. Today we hear from Lawrence a brand manager from Dallas, Texas who has this question about crafting brand stories. “We are about to embark on an internal effort to shape a […]

Online Branding Strategies You Can Use Right Now

Online Branding Strategies You Can Use Right Now


Business 2 Community

Proven Online Branding Strategies that You Can Deploy Right Away You have a new business, an old business, a new idea and old idea, a new webpage, a microsite, a new website or any of the above and y…

Soulful Integrated Branding Defined

by Jerome Conlon @ Branding Strategy Insider

Integrated Branding is the use of brand identity, personality, advertising, retail promotions & services, product design, print collateral, website and online marketing, etc. to make your target market associate your particular company with admirable character traits and core values. Integrated branding is also an organizational structure and process that presents a consistent message, image and […]

How to Grow Your Personal Brand Online

How to Grow Your Personal Brand Online


Neil Patel

Do you ever think about someone like Oprah Winfrey and wonder, “How did she do it?” What did she do to become such a prolific personality? And she’s not the only one. Gary Vaynerchuk, Tony Robbins, and Richard Branson are all larger-than-life characters who own their spaces. Not only that, but they seem to have …

Branding in The Next Digital Age

by Jeb Molony @ online branding – e-vos

           Branding a company is never easy, but in a world which is largely becoming digital the challenges facing a company with branding become increasingly difficult.  In the past branding relied heavily on interactions which occurred between consumers and service providers or vendors in person.  Businesses relied on brick and mortar stores to attract customers and provide them with an experience while service providers utilized personal interactions to build a relationship and brand their company.  As the world shifts into the next digital age where online shopping and social media will collide to produce a new shopping experience many businesses are trying to find ways to re-brand themselves or continue to build their real world brand in a virtual setting.             The first concept a business must form is who their customers are and how will they interact with the company over the internet.  For vendors... Read more!

The post Branding in The Next Digital Age appeared first on e-vos.

Branding Your Business Name

by zmoney @ MoLo Media

Google has made some recent changes, again! Check out this video! If you would like more information about how to increase your presence on the internet and a FREE nine page diagnostic report on your business fill out the form below.

If you wish to bond with your customers, have a story to tell about your brand.

by scott @ Seroka

Everyone loves a good story. And if you happen to be an entrepreneur, you most certainly have an inspiring one to tell. Stories bond people together. Stories build trust, add credibility, they all have a message and teach us lessons. When you go to a party or an event, the person with the largest draw...

Internet Marketer of the Week: Tim Ash

by ocgdev @ OCG Creative

Tim Ash Beginning now, we are introducing a weekly post recognizing top Internet marketers for their contributions. Our goal is to help business owners, marketing managers and others gain a broader understanding of the marketing landscape as it exists today. These are the thinkers and pioneers in online marketing. They’re the people we pay attention… Read More

The post Internet Marketer of the Week: Tim Ash appeared first on OCG Creative.

We Need People To Make Brands Work

by Derrick Daye @ Branding Strategy Insider

In 2000, the Wired article The Future Does Not Need Us called into question whether machines were quite the panacea we hoped they were. It was possible, said Bill Joy, that this dependence on machines was not going to a good place. If we can conclude as marketers that machines are building barriers and taking […]

The perils of not paying attention to the brand as a company scales

by scott @ Seroka

All startups have a brand, and it’s always representative of the personal brand of the founder.  If the product or service offering is a success, the company begins to grow, sometimes at an uncomfortable pace – a pace perhaps too difficult to keep up with. The solution? Hire more employees, and fast. However, in the...

How to Establish & Maintain Brand Authenticity

by Guest Contributor @ HOW Design

Hamish Campbell of Pearlfisher discusses how the world's biggest names are losing their brand authenticity—and how some have kept or regained it.

The post How to Establish & Maintain Brand Authenticity appeared first on HOW Design.

Setting Your Customer Engagement Emails on Automation Using Kissmetrics

by Zach Bulygo @ The Kissmetrics Marketing Blog

Human attention spans are embarrassingly bad. I’d be lucky to get just 5% of people to read this entire post. Most probably won’t get past the intro, so I’ll get to the point: In this age of infinite distraction, brands that can keep their customers engaged with the product are bound for long-term success. Fads […]

Cognitive Biases: The Little-Known Mental Errors Affecting Your Conversion Rate

by Guest Author @ Rebrandly Blog

  You probably just took a mental shortcut without even realizing it. You saw this post shared by a source you trust and you figured since that source is pretty authoritative and successful (I mean, look at all those Twitter followers, right?), that these words would be worth a read. This time, your brain was...

The post Cognitive Biases: The Little-Known Mental Errors Affecting Your Conversion Rate appeared first on Rebrandly Blog.

SMO Hacks: Reasons Facebook Introduced Reactions

by admin @ Mystech Dynamics

Social Media Marketing Services  is crucial in establishing your brand’s online credibility. There are a […]

The post SMO Hacks: Reasons Facebook Introduced Reactions appeared first on Mystech Dynamics.

Building Your Online Career Brand: Five Job-Seeker Tools | Quintessential LiveCareer

Building Your Online Career Brand: Five Job-Seeker Tools | Quintessential LiveCareer


LiveCareer

Job-hunting success comes from proactively using Internet to build your personal career brand. Use these five job-seeker tools to build your brand.

Embracing Culture To Drive Brand Growth

by Emmanuel Probst @ Branding Strategy Insider

Brands can no longer stand out by solely relying on clever ads and effective media placements. They must also be relevant in the rapidly evolving culture of consumers. Brands that become iconic do so by co-creating culture through fashion, music, film, sport, food, drink, art and design. Conversely, brands that don’t align with culture go […]

6 Tips to Build Trust and Credibility Online to Drive Originations, Sales

by john @ online branding – Seroka

For a retail lender or any business-to-business company in the mortgage industry, having a brand that is deemed credible and trustworthy is essential. People tend to either visit your company online or find you online as they conduct mobile or desktop searches for information. Therefore, it’s clear your online presence could help or hinder you in establishing...

Not Segmenting Your Audience? Big Mistake if You’re Chasing Conversions

by Today's Industry Insider @ The Kissmetrics Marketing Blog

You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, you’re basically throwing conversions out the window. Even though your audience shares an interest in your brand, they’re not all at the same stage of getting to know you. So speaking to them as if […]

5 Practical Tips for Building a Positive Brand Online

by john @ online branding – Seroka

How your brand is perceived online plays a fairly significant role in your ability to attract business. Here are some stats you should be aware of… According to the 2013 Nielsen Global Trust in Advertising and Brand Messages report, 70% of consumers trust opinions of brands posted online by other consumers. This type of online review is...

7 Online Blunders that Can Hurt Your Brand

by john @ online branding – Seroka

Spending more time on properly managing your brand online has become an absolute necessity. Your target audience has evolved to the point where expectations are higher than ever…and they’re only increasing, not stabilizing. That said, there are some very basic online blunders that some companies in the mortgage industry are still making that can easily...

Images: Finding and using online images

by Ryan Bush @ e-vos

Images are easier than ever to locate, download, and reuse, but the ease of access has started to raise many legal concerns about intellectual property law and the rights to ownership. Clients often go to Google or Bing to start looking for images when they begin to generate ideas for their website or products. These two search engines provide instant access to amazing images with high quality resolution which can easily be downloaded and reused. However, cutting corners is often a recipe for disaster and in the case of using images without permission the disaster can be in the form of a lawsuit for use of an image without licensing rights from the owner. Images on the internet are becoming easier to follow which allows their owners to easily track their use and location. In the past, tracking them was difficult and proving ownership was even more difficult. Today many... Read more!

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The New Rules of Branding Your Business Online

The New Rules of Branding Your Business Online


Inc.com

Mastering branding online takes a lot more than a cool logo and catchy slogan. Experts play by a fresh new set of rules.

Using Your Digital Marketing for Lead Nurturing

by Jasmine @ Agent-cy Online Marketing

Hi everyone, today’s post is provided by our good friends at Lead Liasion. where we give a 10% discount to Agent-cy clients. Digital marketers: are you nurturing leads in your digital marketing campaigns? You should be. Lead nurturing is becoming a standard practice among the Fortune 500. Lead nurturing is[...]

The post Using Your Digital Marketing for Lead Nurturing appeared first on Agent-cy Online Marketing.

Top Ten Online Branding Guidelines - NJI Media

Top Ten Online Branding Guidelines - NJI Media


NJI Media

The web has evolved into the most important marketing medium in history. However, many organizations continue to place less importance on the expansion and curation of their brands online. Online branding should be just as well conceived as any other communication or marketing initiative. Regardless of how small or large an organization is, traditional website and social media branding should be paramount to any communications initiative. Successfully expanding a brand online takes time, creativity, and patience. Attention should be focused not only on increasing brand recognition, but also on building a community through interactivity. An organizations’s online branding initiatives should …

Engaging Customers to Share your Content

by Parthenon Staff @ online branding – Parthenon Publishing

Sanjay Dholakia is CEO of Crowd Factory, the leading provider of crowd-powered marketing applications. He writes for Mashable that it’s not enough to enable your content to be shared; you have to creatively encourage it from your fans.

Why should I share your product’s campaign? Here are five good ways your brand can answer that question.

The post Engaging Customers to Share your Content appeared first on Parthenon Publishing.

Meta tags sniper: How to instantly increase your non-branded organic traffic

by dimitriszotos @ Web SEO Analytics

As entry level or seasonal SEO specialists already know title tags and meta description tags are the two most important places input your keywords so as to achieve higher rankings. Title tags are very important because they have a direct … Continue reading

Go Beyond With Original Social Media Content

by admin @ Web SEO Analytics

Quality social media content can set you apart from competitors,  keep your brand in customer’s “top of mind” and enhance your positioning as a leader provided that content is the center of your online marketing strategy. Setting clear goals through … Continue reading

Online Branding Best Practices - Rebrandly Blog

Online Branding Best Practices - Rebrandly Blog


Rebrandly Blog

Online Branding is the key to a successful and long-term business on the web. Find out these 10 Online Branding Best Practices

Using Instagram For Business: Tips From The Experts

by Ian Matthews @ Rebrandly Blog

  I was at a restaurant for breakfast recently and a friend of mine was trying to decide if she wanted to get the pancakes or the poached eggs. To help her decide, she did something that I never would have even thought of. She took out her phone, opened Instagram and looked at all...

The post Using Instagram For Business: Tips From The Experts appeared first on Rebrandly Blog.

The 'Easy-to-Follow' Guide to Building an Online Brand

The 'Easy-to-Follow' Guide to Building an Online Brand


ChrisDucker.com

Building an online brand is more important than ever. In this post, you're given ten easy-to-follow steps to help get you started on building your brand!

Marketing for Engineering Firms: 3 Reasons to Embrace the Revolution

by Karl Feldman @ Hinge Marketing

Marketing for engineering firms is changing fast. Find out why traditional techniques are giving way to more modern online marketing strategies.

The post Marketing for Engineering Firms: 3 Reasons to Embrace the Revolution appeared first on Hinge Marketing.

3 principles of effective online branding | Didit

3 principles of effective online branding | Didit


Didit

We've found these principles to be valuable when building and branding your business online.

Nimble: CRM For The Social World, an Interview with Jon Ferrara

by Michaela Underdahl @ The Nimble Blog

Mario Martinez Jr., the founder, and CEO of Vengreso, recently recorded a great podcast episode with our CEO Jon Ferrara. They talked about the changes that have happened in the sales world, what social means for selling in 2017, and Jon also offered his advice to those brand new to […]

Local Search Explained

by zmoney @ MoLo Media

A local search is when someone is searching for something online and use a location identifier inside of the search term. The local identifier could be a city, state, zip code, neighborhood or anything else that identifies a location.

SEO services - Top Ten Expert Tips on Online Branding

SEO services - Top Ten Expert Tips on Online Branding


Mystech Dynamics

Websites need to be optimized. With the best SEO services, your brand gets the traffic it needs. It becomes easier for people to find you online.

Online Branding

Online Branding


Mint Social

Online Branding with Refreshing Results “Experts, Powerful, Professional, Approved, Content Engine, Multiplier Effect, Brand Visibility” Above are some of the terms that our clients and partners use to describe us. All types of media are published to “Your” branded online networks, targeted to your specific audience to drive relevant traffic to your call to action […]

How to Diamond Paint

How to Diamond Paint

by @ How to of the Day

Diamond painting is similar to painting by number, except that instead of using paint, you are using tiny, flat-backed rhinestones, crystals, or diamonds. You can purchase diamond painting kits online and in some well-stocked arts and crafts stores. The process can look intimidating, but it is actually quite simple. Once you know what to do, you can find the project both relaxing and rewarding.

7 Simple and Effective Ways to Brand Your Business Online |Small Business Sense

7 Simple and Effective Ways to Brand Your Business Online |Small Business Sense


Small Business Sense

Looking for inexpensive ways to brand your business online? Great. Here is a list of 7 things that you can do.

How to Enhance Your Online Branding

How to Enhance Your Online Branding


wikiHow

This article is about how to enhance your online branding. It provides you with some information as to how to start, what you need and how you can get your online branding working for you. Just how do you enhance your online branding?...

Online branding for professionals | Sellick Partnership

Online branding for professionals | Sellick Partnership


Sellick Partnership

To mark the launch of Sellick Partnership's new 'selfie-themed' website (www.sellickpartnership.co.uk), we thought it was about time we put the spotlight on

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