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How Do You Handle Negative Comments on Social Media?

by Rebecca Dutcher @ RED66 Marketing

One of the unavoidable parts of a social media presence is the openness to comments, both good and bad. Occasionally, or more often than you wish, your business might encounter some sort of negative comment on its social media pages. Handling these kinds of comments efficiently and with grace is the best and only way […]

The post How Do You Handle Negative Comments on Social Media? appeared first on RED66 Marketing.

Google’s SEO Starter Guide From 2010 Still Relevant!

by Gary Steel @ Search Engine Optimization & Online Marketing

“In September 2010, about seven years ago, Google released their “Search Engine Optimization Starter Guide”, here is the PDF download. When Gary Illyes from Google was asked if the document is “still relevant/best practices” Gary said yes it is.” Read the entire article on Search Engine Roundtable here: Google’s SEO Starter Guide From 2010 Still […]

MD Publishing’s Marketing Webinar Provides Helpful Tips

by Staff Reports @ MD Publishing, Inc.

MD Publishing Founder and President John Krieg addressed the new high-tech world of advertising and marketing in a special presentation made possible via TechNation’s Webinar Wednesday series. Continue reading

The post MD Publishing’s Marketing Webinar Provides Helpful Tips appeared first on MD Publishing, Inc..

MD Expo Video Contest Winner Selected

by Staff Reports @ MD Publishing, Inc.

Sandra Calderon, Senior Biomedical IT Systems Analyst, INOVA Clinical Engineering in Springfield, Virginia, is the winner of the first-ever MD Expo Video Contest! Continue reading

The post MD Expo Video Contest Winner Selected appeared first on MD Publishing, Inc..

Here’s how to stay in front of your best prospects this summer

by InfoUSA @ infoUSA

The busy travel season is upon us, and now it’s more important than ever to make sure your message reaches your target audience when they’re at work, home, or on the go by leveraging digital marketing campaigns. This means your marketing needs to follow your audience whether on mobile devices, websites, or in-store at shops they visit.

The post Here’s how to stay in front of your best prospects this summer appeared first on infoUSA.

SEO: The Beginner's Guide to Search Engine Optimization from Moz

SEO: The Beginner's Guide to Search Engine Optimization from Moz


Moz

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.

Stepping Up to Help Our Own

by Jennifer Sanford @ Dominion Dealer Solutions

By: Jennifer Sanford, Director of Strategic Marketing We are in the midst of one of the worst hurricane seasons in modern memory. From Harvey to Irma to the storms still brewing in the Atlantic, the impacts on our shores are horrendous. Already, Harvey and Irma have disrupted lives and businesses. In Texas alone, there is […]

The post Stepping Up to Help Our Own appeared first on Dominion Dealer Solutions.

Google is removing all Right Hand Side Ads on SERPs worldwide

by Miguel @ gramercy global media Inc.

As reported and confirmed by numerous sources, Google will no longer be showing AdWords ads on the right hand side of its search results pages. Beginning Friday 19 February, ads will now only show ads at the top and bottom of the SERP. Although it may increase the number of ads from three to four if […]

Email Signature Mistakes to Avoid

by Infinity Arts @ Infinity Arts - Interactive Web Design, Development & Online Marketing

When it comes to emails, there is one element that is often times overlooked - the email signature that you use at the bottom of your emails. Email signatures are your final opportunity to leave a lasting impression on your readers. Your email signature line is important and should be thought of as an additional opportunity to standout and shine. Get the most out of your email signature by avoiding one of these five common mistakes:

  1. Listing out every possible way that you can be reached. Including a way to reach you is one of the most vital items to include in your email signature. However, listing out multiple phone numbers, email addresses, websites or social media networks can be viewed as being overwhelming, confusing and even desperate to your readers. Instead, use your signature to let your readers know what the quickest way you can be reached is. Don't include an address in your signature unless you have an actual physical retail store or office where you can be visited at. As far as your social media networks, only include one or two icons from the networks that you use most frequently.

  2. Using an image for your signature. There are email providers or devices that feature a default setting that can cause images in emails to be blocked. If your signature is designed using an image that includes all of your contact information, there is a chance that some of your recipients won't see it. If you feel compelled to use an image, be sure to use alt text behind your image. This will allow your information to still be seen if the image is blocked for whatever reasons.

  3. Forgetting about small screens. It's safe to say that a huge portion of emails are being read on readers mobile devices. Since our thumbs are the new mouse when it comes to mobile devices, it's important that you design your signatures to be easily accessible. If a portion of your readers avidly checks their emails via phone, be sure your links can be easily viewed and clicked on.

  4. Adding in non-sense information. It obviously makes sense that if you have a blog or online business that you want to boost your sites performance. Including a link to your site in your signature is a great idea; however, be sure that your site content is actually relevant to the person(s) that will be receiving your email.

  5. While traditional signoffs like: "Sincerely," "Take Care," etc... are reasonable ways to close your emails, they won't get you noticed. Instead, consider incorporating a bit of your own personality in your signoffs. Letting your personality shine through, adds a special touch and allows your readers to see you in a more personable light.

These simple tips are sure to help you create a better optimized email signature that will impress and stand out. For more great information on ways online marketing can be used to improve your business, stay tuned for our next blog or contact us directly at 1-951-541-9304 or TOLL FREE at 1-866-734-9946 to speak with knowledgeable consultant regarding our SEO management or PPC management services.

Fixed Ops should be more like Amazon

by Alex Haab @ Dominion Dealer Solutions

By: Alex Haab, Product Marketing Manager In Part 2 of our blog series on how auto dealerships should run more Amazon, we explained how dealers can gain repeat customers by improving the customer’s experience within the service drive. This week will focus on simplifying service appointment scheduling. Brand loyalty is a huge part of Amazon’s […]

The post Fixed Ops should be more like Amazon appeared first on Dominion Dealer Solutions.

Two Must-Know Digital Marketing Trends You Need to be Aware of in 2017

by Veronica Blue @ Dynamics Online

Happy New Year! We’re well into January, which means 2016 is officially in the books. Of course it also means there are exciting new things in the digital marketing space to look forward to in 2017. Staying on top of these changes will help ensure that your business continues to […]

Dealership Search Engine Optimization & Services - Dominion Dealer Solutions

Dealership Search Engine Optimization & Services - Dominion Dealer Solutions


Dominion Dealer Solutions

Dominion’s dealership search engine optimization strategies are customized for your needs and help you achieve goals. Monthly reports keep you on track.

Bruce Newburger Featured in the Grow Your Business Cleveland Video Series

by Website Administrator @ Dynamics Online

Dynamics Online president, Bruce Newburger was recently featured in the Grow Your Business Cleveland video series, where he discussed the importance of mobile website optimization, his secret for building a strong team, and the story of how Dynamics Online was founded back in 1997. The video is part of an […]

Search Engine Optimization (SEO) Specialist job description template | Workable

Search Engine Optimization (SEO) Specialist job description template | Workable


Recruiting Resources: How to Recruit and Hire Better

This SEO specialist job description template is ready to post. It's easy to customize search engine optimization responsibilities and duties.

Why Everyone Should Be On Your Hotel’s Digital Marketing Team

Why Everyone Should Be On Your Hotel’s Digital Marketing Team

by Leonardo @ Vizlly

How do you generate the massive amounts of content needed to fuel your hotel’s digital marketing strategy? Especially when there’s a limited number of people (you alone?!) on your team? The good news is, the answer is right in front of you. Every employee, guest and supplier is a potential source of content that can help your hotel’s digital marketing strategy.

Getting Started with Automated Email Marketing

by Sherice Jacob @ The Kissmetrics Marketing Blog

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it […]

Optimize Your Hotel’s Facebook Page to Drive More Direct Bookings

Optimize Your Hotel’s Facebook Page to Drive More Direct Bookings

by Leonardo @ Vizlly

Get practical tips for how to improve your hotel's visibility in Facebook search results, and how to optimize your Facebook page to convert visitors into direct bookings.

Why Email Marketing Is One Of The Most Effective Tools For Surgeons

by Brandi Trunick @ Firm Media

We all get emails: work emails, personal emails, spam emails, etc… Hundreds of emails are coming through our inboxes on a daily, weekly or monthly basis (if you get hundreds of emails on a monthly basis, we envy you). Email marketing has been around for so long that the majority of us are numb to ...

Machine Learning: How Google is Helping Hoteliers Get Smarter with Search

Machine Learning: How Google is Helping Hoteliers Get Smarter with Search

by Leonardo @ Vizlly

Google's advancements in data collection & machine learning can help hoteliers get in front of the right people, at the right time, with the right message. Read this excerpt from Jennifer Wesley, our webinar guest speaker last week, to learn more.

3 Old-School, Data-Driven Marketing Mistakes to Avoid

by Christian Brink @ AddThis Academy

With so many decisions to make regarding data, it’s easy to keep making old-school mistakes. Check out these three data-driven marketing mistakes and how to avoid them.

The post 3 Old-School, Data-Driven Marketing Mistakes to Avoid appeared first on AddThis Academy.

What Makes a Good Marketing Email?

by Rachel Abrams @ ThriveHive

Marketing emails are an easy and effective way to stay top of mind with current and potential customers. They’re inexpensive, action-oriented, and guess what? Everyone checks […]

The post What Makes a Good Marketing Email? appeared first on ThriveHive.

DFWSEM | Dallas/Fort Worth Search Engine Marketing Association

DFWSEM | Dallas/Fort Worth Search Engine Marketing Association


DFWSEM

The Dallas/Fort Worth Search Engine Marketing Association’s goal is to promote search engine marketing in the DFW Area.

7 Biggest PPC Nightmares Sinking Your ROI

by Today's Industry Insider @ The Kissmetrics Marketing Blog

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, […]

Crashing your SEO is More Common than Winning at SEO

by RedFusion @

By Jon Burgess – 8/27/15

I have been involved in Search Engine Optimization (SEO), in some form or other, for 15+ years. I know there are some real experts out there, but I have never personally met one. I have met or run into ...
Read More

The post Crashing your SEO is More Common than Winning at SEO appeared first on .

Facebook Changes Advertising and Backlinks are Still Important

by SiteMgr @ Ignite Visibility

This week: 404s are eating into your crawl budget, Facebook rolls out new changes in its advertising, and backlinks are still an important ranking signal. Here’s what happened this week in digital marketing. Big Changes in Facebook Advertising Facebook is making sure that its advertisers get top-notch service with some upcoming changes. First, Facebook has...

The post Facebook Changes Advertising and Backlinks are Still Important appeared first on Ignite Visibility.

Is Search Engine Marketing Right for My Business?

Is Search Engine Marketing Right for My Business?


QuickBooks

Business owners with an online presence may find themselves wondering if they really need SEM, or if they can just get away with optimizing their site. While search engine marketing may not be for everyone, it is certainly something to consider if you want to boost your rankings. Search engine marketing requires more advanced techniques …

Tips On Creating A Social Media Strategy

by Rebecca Dutcher @ RED66 Marketing

On June 13, RED66 held its first marketing workshop at the Terre Haute Chamber of Commerce. We’re excited to put together these monthly small business marketing workshops, the second Tuesday of every month. The June topic was Social Media Strategy—its importance and how to make it work for you, including tips and tricks and general […]

The post Tips On Creating A Social Media Strategy appeared first on RED66 Marketing.

Search Engine Optimization Solutions

Search Engine Optimization Solutions


Boostability

SEO is the best way to be seen online. Boostability offers solutions for clients and partners, on any budget.

Google AdWords Label Update: When Less Green Is More Green

by Ray Kirsch @ Dynamics Online

Google Updates Green Ad Labels…Again Several months ago, I covered Google’s implementation of green ad labels within the paid search results. At the time, Google was replacing yellow labels with solid green ones. The internet speculated that the was move rooted in color psychology. The yellow ad label was more […]

Similarities in How Investors & Customers See Your Company

by Rebecca Dutcher @ RED66 Marketing

Lessons Learned from a Venture Capital Presentation Yesterday we attended an informative “Start Up Study Hall” with the Start Up Ladies over in Fishers, IN. The speaker was Don Aquilano, who is Managing Director at Allos Ventures. While he talked a lot about what they do, how VC firms work, and all of that math, […]

The post Similarities in How Investors & Customers See Your Company appeared first on RED66 Marketing.

Search Engine Marketing for Hotels: Making Sense of Organic and Paid

Search Engine Marketing for Hotels: Making Sense of Organic and Paid


Vizlly

To drive more bookings at a lower cost, you need to increase traffic to your hotel website. For this, you need a mix of organic and paid search initiatives.

Brand Recognition is a Good Thing.

by Rebecca Dutcher @ RED66 Marketing

Keep It Consistent Is it time to update your logo or completely rebrand your company? That’s a common question executives ask themselves, and as a marketing agency, a topic we’ve been discussing more and more frequently with our clients. And why not? Rebranding shakes things up, gives your customers something to talk about, and makes […]

The post Brand Recognition is a Good Thing. appeared first on RED66 Marketing.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

SEO trends in 2016: What do the experts predict?

by Miguel @ gramercy global media Inc.

Mobile will overtake desktop, where it hasn’t already, in 2016 and that means more voice searches and smart assistants. It’s been said that Google’s ultimate goal is to build the Star Trek computer; something you instruct or converse with as you would another person, or which anticipates your needs as normal person would, and while […]

Making Marketing Part of Your Recruitment & Retention Strategy

by Rebecca Dutcher @ RED66 Marketing

With an economy functioning at full steam ahead, many companies (including yours I bet) are looking to grow their pool of talent. But, it’s not as easy as it may have been just a few years ago. Everyone is on the hunt right now, searching for that competitive edge that draws new talent and recruits […]

The post Making Marketing Part of Your Recruitment & Retention Strategy appeared first on RED66 Marketing.

Digital Advertising Set to Be a Critical Element of the Marketing Landscape in 2017

by bmgadmin @ BMGcreative

Digital media is being consumed at an incredible rate, to the point where a significant portion of any marketing audience will come from digital devices. While print and television mediaadvertising still lead in total market spending, in 2017, it is expected that we will see up to $41.9 billion spent on mobile advertising, according to […]

The post Digital Advertising Set to Be a Critical Element of the Marketing Landscape in 2017 appeared first on BMGcreative.

The best marketing plan for your Business!

by admin @ WebDesign309.com

Which marketing approach is best for your business? This is a question many business owners struggle with. The good news is we can help! The marketing team at WebDesign309 has worked with thousands of companies. From small, local companies to regional and even national firms, we have provided the proper approach thru systematic processes defined […]

The post The best marketing plan for your Business! appeared first on WebDesign309.com.

Search Engine Journal - Marketing News, Interviews and How-to Guides

Search Engine Journal - Marketing News, Interviews and How-to Guides


Search Engine Journal

Helping marketers succeed by producing best-in-industry guides and information while cultivating a positive community.

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

Marketing Metrics that Matter

by bmgadmin @ BMGcreative

If you’re in Marketing, you know that you are constantly asked to justify the results of your campaigns and efforts. When it comes to their success or failure, the numbers don’t lie! If you are reporting your numbers back to the CEO, it’s important to identify the right key performance indicators, or you may not […]

The post Marketing Metrics that Matter appeared first on BMGcreative.

Search Engine Optimization - KickCharge Creative | kickcharge.com | KickCharge Creative | kickcharge.com

Search Engine Optimization - KickCharge Creative | kickcharge.com | KickCharge Creative | kickcharge.com


KickCharge Creative | kickcharge.com

Comprehensive SEO campaigns by KickCharge Creative optimize our clients’ websites to appear prominently in organic search results that are likely to generate new business leads.

Getting Your Business Ranked on Yelp

by Infinity Arts @ Infinity Arts - Interactive Web Design, Development & Online Marketing

Yelp is widely known and accepted as one of the most used and trusted online search and review services among consumers, therefore it's vital that businesses don't ignore it. To help you make the most out of their ranking system, we've compiled a list of factors that play a role in the growth of your profiles ranking on Yelp's internal searches.

  • Make use of your entire business profile. Yelp values profiles that have been filled out to the greatest extent possible. By taking advantage of something so simple, you will easily help to boost the ranking of your site on Yelp. Provide as much information as you can, from your company hours, website address pictures, business description and more.

  • Don't hesitate to ask for reviews. While it is against Yelp's terms of service for business owners to take part in review trading scams, it's important to know that there is nothing wrong about asking your customers to consider leaving a review of your businesses performance so long as you aren't pushy about. Granted it is only best to request reviews if you are confident that the feedback will be positive in nature. Consider including a Yelp badge/widget on your website for direct access to your profile on Yelp or include information on where your customers can find your profile in your marketing materials.

  • Prevent good reviews from being filtered from your profile. One of the biggest complaints that Yelp receives are regarding the number of positive reviews left by actual customers, often being hidden behind the company's review filter. This happens due to Yelp's unique algorithm filter that tries to prevent fake reviews simply by sorting out the users that have not completely filled out their personal profiles, lack friends and have only left a single review for one business. In order to try and prevent or remedy this, business owners can reach out to their customers to let them know that their reviews aren't being seen and that by filling out their profiles more completely and reviewing other businesses the issue can be easily resolved. As the users' engagement on Yelp increases, the reviews that were once filtered will become public.

  • Respond to your reviews. In addition to thoroughly completing your business profile, Yelp also rewards business owners that are frequently active on their profile. One of the best ways to be active is by taking the time to engage with your customers by responding to their reviews with genuine feedback.

  • Consider offering a Yelp Deal. Offering an incentive encourages potential customers to visit your store in addition to boosting the visibility of your company's profile in Yelp's search results. Yelp Deals function similarly to that of Groupon or Living Social, but does not cost anything upfront. Instead, Yelp retains a small percentage of the money generated by your deal sales.

For more great information on online marketing and how SEO management or PPC management can help your business, please get in touch with us today at 1-951-541-9304 or toll free at 1-866-734-9946.

What You Need To Know About Digital Marketing – June 2017

by Matt Pavlick @ Bell Media

The post What You Need To Know About Digital Marketing – June 2017 appeared first on Bell Media.

Marketing in 2016…and Beyond

by RedFusion @

by Jon Burgess – 12/30/15

Note to readers. This story is 1,900 words on marketing, so we have added “+Expand” links within sections, so you can skim, or expand the sections to find more content. Have a great 2016! – Jon

Businesses, housing prices, ...
Read More

The post Marketing in 2016…and Beyond appeared first on .

Build Your Marketing Muscle All Year Long

by Rebecca Dutcher @ RED66 Marketing

Sometimes business owners get focused on marketing over the holidays and are refreshed heading into the new year. This article provides some insights to help you take a step back and think about the whole year ahead. No, this is not another post about creating resolutions or checking up on how yours are progressing. This […]

The post Build Your Marketing Muscle All Year Long appeared first on RED66 Marketing.

Staying on Top of Google’s Algorithm

by bmgadmin @ BMGcreative

Keeping up with Google’s frequent changes to its search algorithm is challenging, but critical for your online presence. Nobody knows the exact weight Google applies to each factor it considers, but it is known that google takes into account the quality of the website, the freshness of content, key words used on the site, and […]

The post Staying on Top of Google’s Algorithm appeared first on BMGcreative.

Marketing by the Numbers – Customer Data

by RedFusion @

Gaining a better understanding of customers through marketing data.

By Ron Burgess 8/13/15

Smaller companies are having trouble gathering and analyzing data, while large companies are struggling with massive quantities of data and how to connect the dots.

In a recent survey on customer data ...
Read More

The post Marketing by the Numbers – Customer Data appeared first on .

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice


Smart Insights

Our recommendations on SEO best practice Search Engine Optimisation (SEO) is arguably THE most cost-effective digital marketing technique, but also the most challenging to get right. Our SEO resources are aimed at marketers who need to ask the right questions …..

Establishing Your Business on Review Sites

by Infinity Arts @ Infinity Arts - Interactive Web Design, Development & Online Marketing

Online ratings and reviews are among the most influential source of information for consumers looking to make online or in-store purchases. In today's market, customers won't hesitate for even a split second to stop and do their research when a certain product or service has caught their interest. In a strong e-commerce world, customers have come to rely less on the advertisements they see and instead rely heavily on online search results and opinions. When it comes down to it all, reviews signify validity, so it's vital that your business secure a presence on online review sites and forums. To help you we've put together a few simple tips to help you get started with online review sites.

  • Get yourself out there. If you don't already have your business listed on all of the major directories, it's time that you do. Make sure that you are on the most well-known consumer review/social sites such as: Angie's List, Yelp, Yahoo Local, Facebook, Google+, etc... Pay added attention to Facebook, Google+ and Yelp by creating robust pages that include imagery, videos and detailed business info. Also consider posting your profile on industry-specific/focused review sites. If your business has multiple locations, it would be wise to create individual pages for each location so each location can develop its own local voice and presence.

  • Don't be afraid to encourage your clients and customers to speak up. It should go without saying that you should always maintain a stellar level of products and services to your customers. Outstanding service is the most natural inspiration for positive reviews. Another great tactic to encourage your customers to write reviews, is by including web links to some of your online profiles through customer receipts, online invoices, or even in your e-mail signatures.

  • Deal with your negative reviews. Any business owner will tell you that there's no way to escape the receipt of an occasional negative review. How you handle it is what makes all the difference. The best thing you can do is to simply apologize and try to make things right. While criticism might sting, it's better to your show your customers that you genuinely care and appreciate their business. Responding to negative review in a pleasant and constructive manner, not only benefits the customer who reviewed your business, but also showcases to other readers that good customer service is important to you.

  • Take advantage of reviews as an indirect selling tool. As we mentioned earlier, new potential customers trust and search out online reviews. Why not make it easier for them to choose you by simply adding "Testimonials" tab on your current website, so that customers have the information right at their fingertips.

If you are trying to sell a product or service, it's vital that you realize how significant a role that online reviews will play for your business. We hope that these simple tips have helped you to beef up your business's online review site presence in addition to boosting your businesses performance. For more great information on online marketing tips, be sure to stay tuned for our next upcoming blog post. Also feel free to contact us directly at 1-951-541-9304 or TOLL FREE at 1-866-734-9946 to speak with an online marketing professional to have all of your questions regarding marketing, SEO management and PPC management answered.

Keeping Your Marketing Message Simple and Impactful

by bmgadmin @ BMGcreative

With any marketing message, your goal is to educate, entice, and retain customers. No matter how complex your core products and services are, there’s always value to be gained by keeping your marketing message both simple and impactful. Minimalist marketing makes your message easier to understand, and it also helps to keep it strongly implanted […]

The post Keeping Your Marketing Message Simple and Impactful appeared first on BMGcreative.

Top 3 Questions To Ask When Looking For A New Digital Marketing Partner

by Alex Valentine @ Firm Media

When working with a digital marketing partner, it’s important to choose the right one in order to reap the most benefits. A substantial amount of time and resources can be lost if your practice discovers the digital marketing partner you selected isn’t a good fit. Doing your due diligence upfront can help save you valuable ...

SEM, SEO, Oh My! Search Engine Marketing Explained.

SEM, SEO, Oh My! Search Engine Marketing Explained.


The Balance

Definition of engine marketing as it applies to marketing a home business

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

How Google Posts can enhance your dealership’s marketing

by Troy Smock @ Dominion Dealer Solutions

By: Troy Smock, Senior Product Manager Recently, Google My Business has expanded Posts so that they are available to all businesses instead of being limited to sports teams and celebrities. What does this mean for automotive dealerships? This means many things, but first let’s understand what “Posts” are. What are Google Posts? Google Posts allow […]

The post How Google Posts can enhance your dealership’s marketing appeared first on Dominion Dealer Solutions.

4 Steps to Defining Your Marketing Plan

by Infinity Arts @ Infinity Arts - Interactive Web Design, Development & Online Marketing

When it comes to effective business marketing, it's important that business owners realize that there is no such thing as a one-size-fits-all formula for successful marketing. Ultimately, figuring out what will work best for you and your business comes down to staying up with the times and sticking to your list of defined marketing goals and strategies. Experimentation is everything and is vital to discovering what works best for you and your business. Here are four simple steps that should help you to discover what strategy will work best for your business.

  1. Clearly define your target audience. Take time to sit down and really think about the people who use your products and or services. As a business owner there is undoubtingly an abundance of duties and responsibilities constantly on your mind, so it can be easy to overlook the people who use and need your product. This is why it's vital that you take the time to put yourself in your customers' shoes to better understand your customers' wants and needs. In doing so, you'll be able to more clearly establish who your target audience is and what they expect to get out of a product or service like yours.

  2. Establish when your customers will want or need your product the most. Keeping up on the latest news and trends is one way of determining when your product or service is wanted or needed most by your customers. Additionally, assessing your own personal sales records or keeping track of your websites traffic and conversions through Google Analytics is a great way of understanding when your customers are looking for your products or services the most. Try to compare and match your records to any corresponding trends in the news as a way of supporting your marketing strategies.

  3. Be at the right place at the right time through unique marketing strategies. Think of unique ways to market your product or services. Consider guerilla-style marketing tactics and post signs or flyers in areas or local businesses where your target audience can be found. If you have a little cash to invest, consider partnering up with a vendor or business to advertise your product. There are tons of possibilities and options to consider when it comes to marketing, so don't go crazy trying several of them all at once. Instead, narrow your focus down to one, possibly two, that you think will be the most effective for your business.

  4. Grow your idea. As you work on your marketing strategy, it is possible that you might lose excitement over your original idea. In a scenario like this it's important that you don't worry and instead simply take a few steps back or even start creating a new plan altogether. Your marketing strategy should be something that you are happy with and excited to implement. The better and more confident you feel about your strategy the more likely it is to work for you.

At Infinity Arts we are passionate about assisting businesses, both large and small, to get off their feet and rise above and beyond their previous expectations by accomplishing new goals and new levels of success. For more information on great tech and marketing tips, stay tuned for our next blog. Feel free to get in touch with our online marketing experts to learn more on how SEO management or PPC management can benefit you and your business today.

Marketo Domain Mistake: Highlights and Preventative Measures

by Leo Herrera @ Arcalea

Every website has a domain name that helps to form its identity. Over time, this domain name can become extremely valuable, not only emotionally, but also digitally. The digital equity behind a domain name impacts the website’s success in nearly every area, including search engine optimization (SEO) and social media marketing (SMM). Despite its importance, […]

The post Marketo Domain Mistake: Highlights and Preventative Measures appeared first on Arcalea.

Global e-commerce set to grow 25% in 2015

by Samantha @ gramercy global media Inc.

Market research firm eMarketer projects e-commerce sales will eclipse $3.5 trillion within the next five years. The web will account for 7.3% of global retail sales this year, growing to 12.4% by 2019. The fast-growing Asia-Pacific market is expected to fuel a 25% year-over-year increase in global e-commerce in 2015. EMarketer projects North American e-commerce sales […]

How to Use Storytelling to Connect with Travel Shoppers Emotionally

How to Use Storytelling to Connect with Travel Shoppers Emotionally

by Leonardo @ Vizlly

Storytelling creates an emotional connection with travel shoppers, which can help drive more business for your hotel. Get hotel marketing ideas to make your website content more memorable.

Partners connect with Google

by Miguel @ gramercy global media Inc.

Come and join us on September 28th at 11:30 am at our New York City office for the latest mobile trends, research, and insights to help businesses reach customers in all their moments of need. Find out more about how we can help you grow your business! Sign up here today. https://partnersconnect.withgoogle.com/event/gramercy-global-media-inc  

Reason #2: Real Time Doesn’t Wait

by Danielle Longenecker @ Dominion Dealer Solutions

By: Danielle Longenecker, Product Marketing Manager Last week, we kicked off a blog series looking into the idea of “Why Every Dealer Should Track Competitors’ Prices” with the first blog focusing on fluctuating trends in vehicle sales and pricing. For this edition, we will explore the reality of real-time technology. As the automotive industry continues […]

The post Reason #2: Real Time Doesn’t Wait appeared first on Dominion Dealer Solutions.

5 Free Tools to Create Your Own Infographic

by @ Web Results Advisor - Custom Fit Online

With all the amazing online tools now, it’s easy for anybody to create an infographic. Most of these tools are free and simple to use, even for people without any design knowledge.

Natural and Paid Search Engine Marketing (SEM) Options for Your Website: SEO and PPC

by RedFusion @

Search Engine Marketing

Search Engine Marketing (SEM) refers to online marketing techniques brands use to create a strong web presence on search engines results, get in front of the target audience and increase website traffic. Website traffic can come from two kinds of search engine results ...
Read More

The post Natural and Paid Search Engine Marketing (SEM) Options for Your Website: SEO and PPC appeared first on .

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

5 Google Alerts Alternatives

by ThriveHive @ ThriveHive

Google Alerts is an online tool that allows you to monitor your online presence and business reputation. Since its inception, however, Google has made several changes while […]

The post 5 Google Alerts Alternatives appeared first on ThriveHive.

Local Map Optimization: How to Rank Your Business Higher in Google

by Ray Kirsch @ Dynamics Online

Guide to Improve Google Maps Rankings What Is Local Search Engine Optimization? Local SEO focuses on improving search result rankings within specific geographic locations. If I do a Google search for “Ice cream in Cleveland,” Google serves me specific results based on my geographic location. The prime local search ranking […]

Webinar Recap: Smart SEO Strategies to Drive Direct Bookings

Webinar Recap: Smart SEO Strategies to Drive Direct Bookings

by Leonardo @ Vizlly

In our recent webinar, we were joined by Jennifer Wesley from Google to discuss smart SEO strategies to drive direct bookings. Learn how the rise of mobile is reshaping the travel shopping journey, how machine-learning can help you better target travel shoppers, and strategies to get your website ranking higher in search engine results. Read our recap and watch the webinar on-demand.

5 Effective Twitter Marketing Examples: Learn from the Best

by ThriveHive @ ThriveHive

As of this year, Twitter boasts more than 328 million active users per month. No doubt, this is a platform you should be using to market […]

The post 5 Effective Twitter Marketing Examples: Learn from the Best appeared first on ThriveHive.

Results are in for Comfort Suites Alamo/River Walk’s New SEO Strategy

Results are in for Comfort Suites Alamo/River Walk’s New SEO Strategy

by Leonardo @ Vizlly

In April 2017, the Comfort Suites Alamo/River Walk upgraded its Vizlly subscription to include our new SEO marketing services. While it’s still early days, the initial results are in – and they’re impressive. See how this hotel has risen in organic search rankings and is now competing with the likes of TripAdvisor, Hotels.com and Booking.com on Page 1 of Google.

What You Need To Know About Digital Marketing – July 2017

by Matt Pavlick @ Bell Media

The post What You Need To Know About Digital Marketing – July 2017 appeared first on Bell Media.

Digital Marketing and the Power of AI

by ahurwitz @ eMazzanti Technologies

How AI Powered Digital Marketing Can Make Your Dollars Go Further In what seemed like an instant, Artificial Intelligence (AI) has gone from being the topic of science fiction to...

The post Digital Marketing and the Power of AI appeared first on eMazzanti Technologies.

Insights From Google Marketing Next

by Ray Kirsch @ Dynamics Online

Google Marketing Next 2017 Google is constantly evolving. Products such as Google My Business, AdWords and Analytics are regularly updated, and machine learning is now a core component of Google’s search algorithm. Google’s 2017 annual Marketing Next seminar focused on machine learning and user journeys. Out with Mobile-Friendly; In With […]

3 Reasons Your AdWords Traffic Is Not Qualified

by Today's Industry Insider @ The Kissmetrics Marketing Blog

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

Google AdWords Labels Go Green

by Ray Kirsch @ Dynamics Online

AdWords Labels Are Officially Turning Green After months of testing, Google has finally decided to officially roll out green AdWords labels. Prior to this, they were a bright yellow color. The green labels clearly blend more naturally with the search results. One would think the green color increases ad blindness […]

The State of SEO in Travel: 13 Eye Popping Statistics

The State of SEO in Travel: 13 Eye Popping Statistics

by Leonardo @ Vizlly

To win more direct bookings, you need to drive more website traffic. And for that to happen, your website needs to be “discoverable” by search engines. We’ve compiled the following Infographic to help you understand the true impact of SEO in the travel industry today, and where to focus your SEO efforts.

How to Meet Your Personal Social Media Objectives

by Infinity Arts @ Infinity Arts - Interactive Web Design, Development & Online Marketing

If you feel like you've been spending countless hours working on your social media campaign and have only garnered a handful of results, then this article may prove to be a valuable source to help you streamline your social media marketing strategy and to help you achieve your goals.

  • Creating realistic goals. When it comes to creating your social media strategy, the most important thing to focus on first is your goals. It's best to set a goal that is realistic and easy to measure. If you own a business that frequently sells 30-35 cases of a particular product per day, try starting off with the goal to sell 40 cases of that particular product each day. Adding on 5 or 10 sales is far more realistic and do-able than adding on 40 sales. Having a more realistic goal, will also make it easier for you to measure your success.

  • Research ways that you can help to better understand the wants and needs of your customers. After you have set your goals, it's time to do some research. Take a look at what you are selling and really get to understand what your target audience is. Put yourself in your customers shoes and try and think about ways that you can help them with their needs. Whether it's improving content on your site, or improving the product or service you sell, good research will allow you to tailor your services to your exact target audience and potentially boost your sales.

  • Know your traffic sources. As you work to meet your new goals, it's vital that you know where your traffic is actually generated from. Knowing exactly where your traffic stems from will play a huge factor in the way you utilize social media to maximize your goals. Consider implementing your social media strategy for a month or so and then compare those results to the month prior using Google Analytics. Analytics will let you know which social networks really drive your website traffic allowing you to better understand where your efforts should be focused.

  • Develop your content strategy. Using the above tips and suggestions, it's time to take all of the information you've compiled and turn it into informative and helpful content that your target audience will appreciate. It's best that when you begin to create your content that you make a list of ideas and concepts. As each concept begins to develop, add it to a content calendar to help you keep track of when you are posting and to also line up your posts with ongoing trends. As you begin to execute your social media strategy, the content you publish should help your customers and in turn help you obtain the goals you've created.

If you've come to feel that your social media efforts have yielded few results, take a shot at refining your strategy through the use of the above four steps. Monitor what you do and take note of where your successes are and where attention is needed more. For more great information on online marketing and ways that SEO management or PPC management can help your business, please get in touch with one of our knowledgeable consultants at 1-951-541-9304 or TOLL FREE at 1-866-734-9946 today.

On-Page vs Off-Page SEO

by ThriveHive @ ThriveHive

Advancements in search engine capabilities, as well as their widespread use among consumers, have shifted marketing priorities of businesses big and small today. It’s no longer […]

The post On-Page vs Off-Page SEO appeared first on ThriveHive.

Social Media Hard Questions: What Should Happen to People’s Online Identity When They Die? From Facebook Newsroom

by Gary Steel @ Search Engine Optimization & Online Marketing

Dealing with how to weigh survivors’ competing interests, determine the wishes of the deceased, and protect the privacy of third parties – have been some of the toughest Facebook has confronted, and they still don’t have all the answers. Read the entire article here: Hard Questions: What Should Happen to People’s Online Identity When They […]

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

Smart SEO Strategies to Drive Direct Bookings

Smart SEO Strategies to Drive Direct Bookings

by Leonardo @ Vizlly

Learn how travel shoppers use search engines to find hotels, how to increase your organic rankings to drive more traffic, and the 5 elements of a high-converting hotel website to ensure you can capitalize on all the new traffic heading your way.

Google AdWords Expanded Text Ad Character Limits & Tips

by Ray Kirsch @ Dynamics Online

On July 26, 2016, Google launched new expanded text ads (ETA). The new expanded text ads are designed to capitalize on the change in search preference from desktop to mobile devices. The new ad format allows advertisers more control over their ads. They also provide the user with more info […]

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

Email Marketing + Facebook = Dynamite Marketing Campaigns

by DFWSEM @ DFWSEM

Harness the power of email campaigns to drive Facebook ad success Event Details Speaker: Andrew Choco of Directive Consulting Date August 9, 2017 Schedule 6:00 pm – Registration & Happy Hour 7:00 pm – Presentation 8:15 pm – Networking Location NOAH’s Event Center 2251 N Greenville Ave Richardson, TX 75083 Plenty of FREE parking available […]

Cold calling tips

by Isabelle Salemme @ Pipefy

Dealing with your customers is an essential element of marketing and selling all kinds of products/services. The way you communicate […]

The post Cold calling tips appeared first on Pipefy.

Andrew Choco Showed Us His Moves

by Timothy Huneycutt @ DFWSEM

His Email and Facebook Marketing Moves, That Is! Directive Consulting’s Andrew Choco flew into town last week from the OC to teach us all how to combine Email Marketing and Facebook Ads to create dynamite marketing campaigns – and boy did he deliver the goods! From creating custom and lookalike audiences in Facebook, to best […]

Simple Ways to Boost Your YouTube Videos

by Infinity Arts @ Infinity Arts - Interactive Web Design, Development & Online Marketing

With the rise of multiple social media outlets growing in popularity as a vital tool and asset for business marketing, it can be quite easy to forget that YouTube isn't just for watching clips of funny mishaps, cute puppies or the latest music videos from your favorite musicians. If used and taken advantage of properly, it can prove to be a lucrative outlet when it comes to your existing clients in addition to new prospective clients. YouTube gives business owners an opportunity to showcase their content, knowledge and brand to a larger audience. However the trick to having a video sharing network like YouTube work to your advantage is to know how to use it in the most engaging way you can. To help you accomplish just that, we've compiled a list of strategies to assist you.

  1. Starting with the basics, take advantage of the tools that are directly available to you through YouTube. YouTube allows you to include information such as a title, description, and tags (keywords). Make the most out of these areas by providing a precise keyword rich title that relates specifically to the material of your video, in addition to a detailed description about your video that also includes links to supplementary information. Also be sure to provide relevant tags that pertain directly to the content of your video.

  2. Incorporate a call to action on your video. When you create your videos you should keep in mind ways in which you will engage your audience and encourage them to like, rate, comment and share your videos in addition to clicking. A great way to incorporate a call to action in your video is by ending your video with a simple message asking viewers visit your link/site for more information.

  3. Begin promoting your videos by starting with the people you know. These people should be your friends, relatives, customers and clients and are your best source for getting your video off the ground. Ask these people to view your video(s) and share them with their own online friends.

  4. Get in board with other mainstream social media outlets like Facebook, Twitter, Google+, Pinterest, etc... If you do not have an existing account on these social media platforms, it's important that you not only create an account, but that you strive to be an active participant and spokesperson for your business through these platforms. Utilizing your presence through these other outlets to promote your videos will only help to maximize your business' exposure.

  5. If your company's website has a blog, don't hesitate to incorporate your own videos into your blogs. The articles will serve as a great way to supplement the content of your videos and will also serve as a valuable link that can be incorporated with the call to actions of your YouTube videos.

  6. Share your videos with your existing clients and customers through your weekly or daily business newsletters and emails.

  7. Look into utilizing public relations techniques like press releases to get in touch with bloggers, editors, or reporters in an effort to produce free press/exposure. Target blogs and individuals that cater to your target audience.

  8. Do your research and get in touch with other companies with successful YouTube channels that target your same audience but are not in direct competition with you. When you reach out to these companies, try to negotiate with them to create a video collaboration as this will help both business's to capture the attention of new viewers and subscribers.

  9. If your company uses brochures, catalogs, or other forms of sales materials, be sure to begin promoting your YouTube channel on these materials in addition to your existing traditional advertising methods.

  10. If you have the budget and room for experimentation, look into the idea of using keyword advertising on Google, Yahoo!, Bing or Facebook. Keyword advertising helps to get your video to show up higher in the results of user searches for key terms and phrases that you specify. This type of advertising helps to get your information directly out there to your target audience.

When creating and setting up your videos and YouTube account, take the time to create something that you are truly proud of and that you yourself would be inclined to watch. Never rush quality, take your time, do your research and have fun being creative and informative. For more great information on online marking tips and other ways you can boost your company's exposure and online presence, get in touch with one of our knowledgeable and highly skilled marketing consultants today at 1-951-541-9304 or toll free at 1-866-734-9946. Our consultants can answer all of your questions regarding SEO management or PPC management and how it can help your business.

Understanding Online Law – Mazin Sbaiti Explains

by Sha Menz @ DFWSEM

Incurring and Remedying Online Injuries Event Details Speaker: Mazin A. Sbaiti of Sbaiti Law Date September 13, 2017 Schedule 6:00 pm – Registration & Happy Hour 7:00 pm – Presentation 8:15 pm – Networking Location NOAH’s Event Center 2251 N Greenville Ave Richardson, TX 75083 Plenty of FREE parking available Doing Business online brings with […]

Sports Marketing’s Next Big Score Is Soccer, Suggests ADI

by Miguel @ gramercy global media Inc.

Sports marketers in the United States might want to consider European football (soccer) sponsorships and marketing programs, as American interest in the sport is rapidly accelerating, according to Adobe Digital Index (ADI) data. Read More: Sports Marketing’s Next Big Score Is Soccer, Suggests ADI

Cloud Wise Academy in the news – featuring Chris Webber

by Joe Mckenna @ Cloud Wise Academy

The Redding Record Searchlight recently ran a piece about a young Redding Workforce finding avenues to good jobs. This piece is on the forms of non-college education people engage in to find the technically skilled jobs that make up today’s economy. Cloud Wise Academy, and Chris Webber, a graduate of our school, were both featured […]

The post Cloud Wise Academy in the news – featuring Chris Webber appeared first on Cloud Wise Academy.

Watch How Easy Vehicle Video Production Can Be

by Danielle Longenecker @ Dominion Dealer Solutions

By: Danielle Longenecker, Product Marketing Manager Are you wasting your days with lengthy and difficult video production? Creating, editing and publishing vehicle videos in 2017 should be a simple and efficient process. With Dominion Dealer Specialties™, it’s never been easier! Discover how easy video production can be – See LiveLot in Action Click or call […]

The post Watch How Easy Vehicle Video Production Can Be appeared first on Dominion Dealer Solutions.

How to Do Customer Engagement If You’re In a Unique Niche

by Today's Industry Insider @ The Kissmetrics Marketing Blog

I once worked with a business that specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your […]

SEO for Beginners: How to Optimize Your Content for Search

SEO for Beginners: How to Optimize Your Content for Search


AddThis Academy

Get our SEO tips for beginners and learn how to increase traffic to your website by optimizing your content for search.

Truth in SEO

by RedFusion @

Truth in SEO.

By Jon Burgess

I get lots of questions about search engine optimization (SEO): what to do, how to do it, what is it, does it work?

I rarely get questions about the dark side of SEO, what we call black-hat SEO. If ...
Read More

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RealSelf Optimization Tip #1 – Photos

by Alex Valentine @ Firm Media

In the first part of this three part RealSelf optimization series, we will be covering photos, both cover photos and before & after photos. As many of you already know, one of the biggest driving factors in a patient’s decision to choose you as their surgeon is before and after photos. But how many should you ...

11 Email Marketing Tips to Drive up Your Lead Conversion

by ThriveHive @ ThriveHive

Many businesses do well at generating leads, but it can’t just stop there. Your leads need to be carried further down your funnel. The question then […]

The post 11 Email Marketing Tips to Drive up Your Lead Conversion appeared first on ThriveHive.

What Is Search Marketing?

What Is Search Marketing?


Search Engine Land

What Is Search Marketing? Search Marketing encompasses: SEO: Earning traffic through unpaid or free listings SEM: Buying traffic through paid search listin

8 Common Small Business Marketing Challenges (and How to Overcome Them)

by ThriveHive @ ThriveHive

In today’s competitive market, starting a small business is hard enough, let alone growing it. Small business owners have to juggle historical information, current priorities, future […]

The post 8 Common Small Business Marketing Challenges (and How to Overcome Them) appeared first on ThriveHive.

How to Leverage Behavioral Data with Segment

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Behavioral Data is Critical for Driving Growth Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already knew that. You might also know that installing Kissmetrics tracking code across your platform is relatively straight forward, though it can get complex depending […]

Three Do-It-Yourself SEO Steps You Can Take On Your Website Today

by Max Faingezicht @ ThriveHive

Tackling your business website’s SEO (search engine optimization) can be an intimidating task. Getting your business on the first page of Google may seem like quite a […]

The post Three Do-It-Yourself SEO Steps You Can Take On Your Website Today appeared first on ThriveHive.

What is SEO?

by admin @ WebDesign309.com

WebDesign309 is posting this to help others understand what SEO (search engine optimization) really is. Over the past several years we have heard many definitions, as described by our clients from other companies. One company stated they did social media marketing, and this was true SEO. Another developer stated they do SEO when they build […]

The post What is SEO? appeared first on WebDesign309.com.

Search Engine Optimization & Online Marketing

Search Engine Optimization & Online Marketing


Search Engine Optimization & Online Marketing

Located In Philadelphia. Serving The World. Steel Media: A Google Certified Partner

The Best Summer Vacation Marketing Services

by InfoUSA @ infoUSA

It’s summer time, and that means you need to identify the marketing strategies that will work best to deliver your message.

The post The Best Summer Vacation Marketing Services appeared first on infoUSA.

John Lincoln of Ignite Visibility Nominated for Search Marketer of The Year (Press Release)

by John E Lincoln @ Ignite Visibility

Ignite Visibility Press Release The following is a press release. JOHN LINCOLN OF IGNITE VISIBILITY NOMINATED FOR SEARCH MARKETER OF THE YEAR BY SEARCH ENGINE LAND The internationally recognized Landy Awards honor the best in digital marketing San Diego, CA, September 19, 2017 – Search Engine Land, the leading search marketing industry publication, recently included...

The post John Lincoln of Ignite Visibility Nominated for Search Marketer of The Year (Press Release) appeared first on Ignite Visibility.

How Can I Use Search Engine Optimization Marketing to Promote My Business? | AllBusiness.com

How Can I Use Search Engine Optimization Marketing to Promote My Business? | AllBusiness.com


AllBusiness.com

Here are some ways to optimize your site so that search engines will list your site higher in their rankings.

6 Top Free or Low Cost Marketing Tools We Love

by rcdutcher@gmail.com @ RED66 Marketing

The right tools make every job easier and more effective. Marketing tools are no different. At RED66 Marketing, we believe marketing is fun and enjoy lots of marketing nerdery… but that’s not without the use of some of our favorite tools and platforms that make our jobs easier. With multiple clients and several projects going […]

The post 6 Top Free or Low Cost Marketing Tools We Love appeared first on RED66 Marketing.

6 Types of Online Advertising for Your Business

by ThriveHive @ ThriveHive

As new technology continues to change how we use the internet, marketers continue to find new ways to reach their audiences. While there are many free […]

The post 6 Types of Online Advertising for Your Business appeared first on ThriveHive.

5 Useful Online Typography Tools

by @ Web Results Advisor - Custom Fit Online

Typography in general is a complex practise that can take years to excel at. Thankfully, today we have many typography programs, apps, and extensions that can help you learn and understand more about typography.

Everything Hotels Need to Know About Guest Reviews

Everything Hotels Need to Know About Guest Reviews

by Leonardo @ Vizlly

10 years ago, travel shoppers were not flocking to review sites before booking hotels, but now it’s a given that prospective guests conduct their research before booking. In the long run, careful management of online guest reviews will help drive more bookings and increase your revenue.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

Do You Own Your Website Domain? The Common Mistake Made by Hoteliers

Do You Own Your Website Domain? The Common Mistake Made by Hoteliers

by Leonardo @ Vizlly

Your website domain is incredibly valuable to your hotel. It’s a part of your intellectual property, essential to your digital marketing, and helps drive revenue through direct bookings. Because it's so valuable, you can't afford to entrust someone else to purchase it for you. Here's what can happen if you do...

Online Marketing & Search Engine Optimization Services | RED66 Marketing

Online Marketing & Search Engine Optimization Services | RED66 Marketing


RED66 Marketing

Being found online is critical for your business. Your website is the hub for all SEO activities. Learn how we can help clarify what it is (& isn't). Learn more

How to Attract Guests Online with Killer Visual Content

How to Attract Guests Online with Killer Visual Content

by trivago @ Vizlly

Visual content: When it's good, it's great for marketing a hotel online. When it's not, it doesn't do anybody any favors. In fact, it can discourage travel shoppers from booking. After price and location, photos play the biggest role in influencing the guest's booking decision. Learn how powerful visuals can help you win more bookings.

How Instagram Can Benefit Your Business

by Infinity Arts @ Infinity Arts - Interactive Web Design, Development & Online Marketing

As a business owner there will come a time where you will have to consider how social media can be used to boost your business's performance. Today we'll be providing you with some great tips on ways that Instagram can be used to promote your business.

  1. As the old saying goes, a picture is worth a thousand words. If you have a product that can be displayed in a visually dynamic way or if you offer a service that can be dramatically captured in photographs that capture and highlights them, then Instagram just may be of great use to you. If you can figure out a way to translate your passion or the benefits of the products you offer through a visual image, you have the ability to open a great door of opportunity. People love to look at interesting images, so if you can draw an audience in through your images, you can end up with a truly great advertising campaign.

  2. Gives customers a chance to see the inner workings of your business. It's human nature when it comes to wanting to know what's going on behind the curtain. Sharing images that offer a behind the scenes look at your business can really go a long way toward building a stronger rapport between your work and the people you are offering it to. Instagram offers a powerful way to intrigue and fascinate potential customers and clients by creating a photo of a product being made or an image of a service you offer being performed.

  3. Boosts customer participation. After you've built a good amount of followers, the door for encouraging them to participate opens. Through your images and hash tags, you can encourage your followers to share photos of themselves using your products or services. When it comes to social media it's all about being social, so being able to share these types of fun exchanges with your followers and customers boosts your chances of increasing sales and growing your social circle.

  4. Using Instagram to build your business's personality. Combined with other forms of social media, Instagram should become an intricate part of building your company's personality. The right images for your business can help to go a long way in crafting your persona. Never underestimate the value in letting your personality shine to your customers and clients.

  5. Building trust with your customers and clients. Instagram gives business owners a chance to literally put a face on your efforts and brand. This helps to build confidence in your business and reinforce trust amongst you and your customers. Reinforcing trust can help you develop more sales and produce more happy customers.

  6. Promoting your special events. If you have an upcoming event that you are planning to attend or if you are about to host your own special event, Instagram can be an incredibly beneficial tool for drawing support and interest in attending. The event should be documented before, during and afterward with fun Instagram photos to share. Concentrate on creating images that not only contain yourself, but that also incorporate customers or other business associates. Followers who couldn't attend won't feel like they are missing out and the images will help to boost their interest in attending other upcoming events.

  7. The opportunity to go viral. Take some time to think of really fun ways to take images. Think about company mascots, pets, adorable babies or animals doing funny things around your place of business or logo. For example, in today's social media age, all it takes is sharing one incredibly cute photo of a kitten to generate tens of thousands of leads with the potential to boost sales and customer relations. If you can create an image that goes viral, you've gained an incredible boost in exposure to your business.

With a nice dose of creativity, a plan and the appropriate social media platform, you have the potential to grow your business in new ways. For more information on our online marketing services, please get in touch with a member of our knowledgeable team today. Our consultants can answer all of your questions regarding our SEO management and PPC management services. We can be reached at 1-951-541-9304 or TOLL FREE at 1-866-734-9946.

New Year. New Business.

by Rebecca Dutcher @ RED66 Marketing

Welcome 2017! 2016 was an amazing year for our family. It brought some major changes with a family relocation from Grand Rapids, Michigan to Terre Haute, Indiana. Why? My husband had a great career opportunity to help run a foundry in Terre Haute, Gartland Foundry. We lived 300+ miles a part for months, knowing it […]

The post New Year. New Business. appeared first on RED66 Marketing.

Search Engine Marketing Services | Arcalea

Search Engine Marketing Services | Arcalea


Arcalea

Arcalea offers a fully integrated Search Engine Marketing (SEM) services which combines SEO and Paid Advertisement to optimize web property in increasing user engagement and conversion.

Turning Your Hobby into a Business

by Infinity Arts @ Infinity Arts - Interactive Web Design, Development & Online Marketing

Are you beginning to consider the option of turning your hobby in to a full-fledged business? There can be a tremendous amount of joy when it comes to earning income from doing something you truly love, but it is extremely important that you take the time to really think about what you want from yourself and your business. Here are five simple ideas to keep in mind as you are getting started.

  1. Set goals. One major way to begin to tackle the shift from hobby to business is by setting clear and defined goals for you. Your goals should be unique to you and can be as simple as striving to reach one sale each month or a goal as large as getting three or more wholesale orders by the end of the next month. However, be sure to avoid setting goals that are too high and instead set goals that are achievable, flexible and scalable. This will make it easier to know exactly what you need to do in order to meet your goals and will allow you to shift the parameters of your goals in order to help you meet them. As time moves forward, keep raising the levels of your goals.

  2. Stop and really think. When it comes to turning your hobby and passion into a full-fledged business, stop to ask yourself if you're truly ready to make that leap. Running your own business can be incredibly demanding and it's important to take into consideration the effect it can have on a hobby that once served as a creative and stress relieving outlet. If you aren't willing to invest the time and effort that your new business needs and are still treating it as a hobby, your new business will likely flounder.

  3. Get ready to take on different personas. From administrative work, customer service, advertising, paying bills, and more, operating your own business will involve the need to play the part of multiple roles in your business. One of the biggest challenges people face is finding the appropriate balance between creating and managing the functions of your business. This is another important factor to consider and should be handled objectively and with your goals in mind.

  4. Understand that success is subjective. Whether your goal is to make one sale a month or to achieve a large wholesale order each month, it's important to know that you and only you can define what success means to you. Avoid measuring your success with someone else's. While it can prove to be difficult avoiding this, it's absolutely vital that you stick to your definition of success.

  5. Never forget to stop and have some fun. Your passion and love for your hobby is what has led you to create your very own business. There's no doubt that running your business will at times be challenging, so it's important that you don't forget where your inspiration and love came from. While getting your own business up off the ground is indeed hard work, make sure you stop and incorporate a little fun in your everyday routine. Go for a walk, work on a fun new idea, or invite a friend over for coffee. Refreshing breaks will help to de-stress and remind you to have fun.

We hope that these tips will help you on your journey to running your own business. Stay tuned for more great articles on business and online marketing tips, or get in touch with one of our knowledgeable expert professionals regarding our SEO management and PPC management and how it can help boost your new business. Call us at 1-951-541-9304 or toll free at 1-866-734-9946 today.

Google Drops Instant Search

by Gary Steel @ Search Engine Optimization & Online Marketing

“Google has decided to remove Google Instant, so they can focus on ways to make Search even faster and more fluid on all devices.” This is the “instant results” that appear as you type on a computer. We are still evaluating this for Philly Search Engine Marketing clients and will be offering a positioning piece […]

Why Your Videos Aren’t Growing in Popularity

by Infinity Arts @ Infinity Arts - Interactive Web Design, Development & Online Marketing

When it comes to the thousands of videos uploaded to YouTube every day it's hard to stand out. Out of those thousands of videos uploaded on any given day, only a small portion of them will actually go on to attract thousands, millions and in very rare cases, billions of views. But what's the key to getting your videos to attract and gain views? Even if the video you created used top-notch production values and cost you a bundle of money to produce, there are still a multitude of common reasons why some YouTube videos will fail to attract an audience. Here are some of the more common reasons they fail:

  • They have been poorly produced or are simply just hard to watch because they are boring.

  • The use of unoriginal content that does not stand out from the competitors.

  • The video was not properly created to cater to its target audience.

  • The video lacks content that is informative or entertaining and basically serves no purpose to the viewer.

  • The video goes on for far too long and fails to continue to maintain your viewer's attention.

  • A lack of visually compelling imagery. Viewers look to videos because they want the imagery in partnership with the information otherwise they'd be listening to a podcast or reading a blog. Try to come up with fun creative ways to make your videos visually compelling.

  • The video is lacking a descriptive title and utilizes poorly selected tags or keywords. This ultimately makes it very hard and in some cases, impossible to find your videos using YouTube's search feature or search engine.

  • Lack of promoting or advertising to try and boost your video's exposure.

  • The receipt of "dislikes" or negative comments shortly after uploading your video. Viewers who stumble upon the video after these "dislikes" or negative comments are more likely to be driven away and find the video not worth the time to watch due to them.

Now that you are more aware of some the reasons why many videos on YouTube fail to draw the attention of an audience, you'll have a better idea on how you can avoid making these mistakes during the creation of an upcoming video. Remember, to take time to really think and plan out the imagery, information and goals of your video. The more precise you are the better your video will be. Don't worry about everything falling perfectly into place during the filming of your first few videos and instead realize that your skill and experience will develop over time.

We hope that this post will aid you in your future video productions. For more great information on online marketing and how SEO management or PPC management could work for you and your business, please get in touch with us at 1-951-541-9304 or TOLL FREE at 1-866-734-9946 to speak with a knowledgeable and highly skilled consultant.

Data and Tools to Identify, Target, and Execute Your Message

by InfoUSA @ infoUSA

Multi-channel marketing, sometimes called integrated marketing, continues to set foot as the top industry strategy to maximize interactions with your targeted audience.

The post Data and Tools to Identify, Target, and Execute Your Message appeared first on infoUSA.

Content Marketing IS Traditional Marketing

by RedFusion @

by Jon Burgess – 9/18/15

I’ve read too many posts, tweets and statements from marketing pundits who say that content marketing is somehow new or revolutionary.

Is Facebook the Next Google? Facebook’s Search Functionality Explained

Is Facebook the Next Google? Facebook’s Search Functionality Explained

by Leonardo @ Vizlly

Facebook is now the second largest advertising seller behind Google. But, according to Facebook’s CFO, David Ebersman, the amount of Facebook ads being shown to its users is reaching a saturation point. For the company to continue to grow, it needs to find new revenue streams. Surprisingly, where Facebook might see the most growth is in search and could be poised to take a run at Google in the not too distant future. Learn how this all impacts your hotel and the need to have a strong presence on Facebook.

Search Engine Marketing for Small Business Works - eMazzanti Technologies

Search Engine Marketing for Small Business Works - eMazzanti Technologies


eMazzanti Technologies

Smart search engine marketing for small business ensures that customers find your website easily. Put your marketing dollars to work in a targeted way.

Online Search Engine Optimization Classes | Start Learning for Free | Skillshare

Online Search Engine Optimization Classes | Start Learning for Free | Skillshare


Skillshare

Discover classes on Search Engine Optimization, SEO, Search Engine Marketing, and more. Get started on SEO Today: Strategies to Earn Trust, Rank High, and Stand Out

4 Tips to Win Over Your Your New Equity Prospects

by Stephanie Morris @ Dominion Dealer Solutions

By: Stephanie Morris, Marketing Content Coordinator In our automotive data mining blog series, we have stressed the importance of the many factors that make equity mining successful: proper training, robust data, and social media advertising. Today we will focus on the more traditional, yet still highly important, marketing channels. …auto dealers must be able to […]

The post 4 Tips to Win Over Your Your New Equity Prospects appeared first on Dominion Dealer Solutions.

9 Tips for Writing for the Web

by @ Web Results Advisor - Custom Fit Online

Web writing needs to be concise and credible. Make sure you are not just reprinting your conventional marketing materials to attract new customers online.

How to Curate Content: Tips and Tools

by ThriveHive @ ThriveHive

When used properly, curated content can improve the effectiveness of your marketing. You can garner more page views, repeat visitors, more subscribers, backlinks and so on. […]

The post How to Curate Content: Tips and Tools appeared first on ThriveHive.

How to Promote Products in Search Engines

by Kirk Hiner @ Dynamics Online

Using SEO to Promote Products in Search Engines Unlike with retail stores, online sellers can’t rely on too much help from the manufacturers to sell products. Packaging artwork has less impact online than it does on a store shelf, and all those carefully selected marketing terms and bullet points get […]

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

What Is SEM? PPC & Paid Search Marketing Explained

What Is SEM? PPC & Paid Search Marketing Explained


Search Engine Land

Everything marketers need to know about SEM, PPC & Paid Search Marketing. Authoritative daily news, search advertising tips & tactical How To Guides for PPC

Top 3 Things to Do Before You Even Design a New Website

by Rebecca Dutcher @ RED66 Marketing

New websites are exciting – thinking of all the opportunities that lie ahead for interactivity, groundbreaking design, user experience improvements, increases in leads or sales and so much more. All that excitement gets you going and talking with the web design team, things get rolling and you get the first designs, then the hard work […]

The post Top 3 Things to Do Before You Even Design a New Website appeared first on RED66 Marketing.

26 Free Search Engine Optimization Classes (From an Expert) - Ignite Visibility

26 Free Search Engine Optimization Classes (From an Expert) - Ignite Visibility


Ignite Visibility

How would you like to learn search engine optimization (SEO) from a pro? Better yet, how’d you like to learn about in a virtual classroom setting.

Fixed Ops should be more like Amazon

by Alex Haab @ Dominion Dealer Solutions

By: Alex Haab, Product Marketing Manager In Part 1 of our “Fixed Ops should be more like Amazon” blog series, we saw how car dealers gain repeat customers by delivering the new standard of communication set by Amazon. But there is more than just one lesson that automotive dealers can learn from Amazon’s communication methods […]

The post Fixed Ops should be more like Amazon appeared first on Dominion Dealer Solutions.

What You Need To Know About Digital Marketing – August 2017

by Matt Pavlick @ Bell Media

The post What You Need To Know About Digital Marketing – August 2017 appeared first on Bell Media.

Demand Transparency

by Gary Steel @ Search Engine Optimization & Online Marketing

Google requires advertising agencies and resellers of their ad services to be completely transparent with their customers.  What that means is, as an advertiser you are entitled to know the exact cost of your ads. It’s the price that Google would sell search, display, retargeting and YouTube video ads direct to the customer. Google’s rules […]

Tie Online Ads with Email and Direct Mail for the Best Results

by InfoUSA @ infoUSA

Smart marketers are finding the secret to successful marketing campaigns includes the addition of online display advertising, and it’s not difficult to understand why.

The post Tie Online Ads with Email and Direct Mail for the Best Results appeared first on infoUSA.

Redding Record Searchlight recognizes Cloud Wise Academy as a path to Redding jobs

by Joe Mckenna @ Cloud Wise Academy

The Redding Record Searchlight recently published a video showcasing people who found local jobs out of high school through paths that were somewhat out of the ordinary. They interviewed Alex Golden from the Shasta Union Fire Academy, and Cloud Wise Academy’s most famous graduate, Chris Webber. Shasta Union Fire Academy His junior and senior year […]

The post Redding Record Searchlight recognizes Cloud Wise Academy as a path to Redding jobs appeared first on Cloud Wise Academy.

Search Engine Marketing Services (SEM) - Dex Media

Search Engine Marketing Services (SEM) - Dex Media


Dex Media

Make the most of your advertising dollars with our Search Engine Marketing Services. Build a powerful local SEM campaign tailored to your business.

Search Engine Marketing | A Cloud Wise Academy course

Search Engine Marketing | A Cloud Wise Academy course


Cloud Wise Academy

Search Engine Marketing with Chauncey Haworth will guide you through the basics of SEO and content management. This course is perfect for business owners.

Price Transparency in Your Practice – Good Idea or Bad Idea?

by Alex Valentine @ Firm Media

Many doctors struggle with the idea of giving away pricing information online. On one hand, they want to be transparent about their practice and pricing. On the other hand, giving away prices may lead to less phone calls, less consultations, and a list of other issues. So what should you do? Let’s break down some of ...

Jon Burgess Wins Agency Professional of the Year

by RedFusion @

Jon Burgess honored as “Agency Professional of the Year” at the Inland Empire Media Awards Gala on October 15th at the Mission Inn in Riverside.

The “Agency Professional of the Year” is given to an individual from the Inland Empire who works in advertising, marketing ...
Read More

The post Jon Burgess Wins Agency Professional of the Year appeared first on .

4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company

by Today's Industry Insider @ The Kissmetrics Marketing Blog

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top […]

Online Marketing Resources, Marketing Strategies - Search Engine Marketing - MarketingProfs

Online Marketing Resources, Marketing Strategies - Search Engine Marketing - MarketingProfs


MarketingProfs

Access our exclusive online marketing resources such as search engine marketing articles, seminars, templates, case studies, and much more. Visit our website today.

Introduction to Search Engine Marketing | ThriveHive

Introduction to Search Engine Marketing | ThriveHive


ThriveHive

Understand the basics and benefits of search engine marketing (SEM) for business.

Imaging Expo Connects Industry Leaders

by Staff Reports @ MD Publishing, Inc.

Attendees at the Imaging Expo included radiology engineers, imaging technicians, national procurement mangers, vice presidents, medical engineering directors, CEOs, senior vice presidents, supply chain managers and others from the medical imaging industry. Continue reading

The post Imaging Expo Connects Industry Leaders appeared first on MD Publishing, Inc..

What Is SEO?

by Rebecca Dutcher @ RED66 Marketing

Search Engine Optimization Basics Search Engine Optimization or SEO is a process, not a thing. It is the process of continuing to improve your website (aka optimize) to improve your position in the search engines. The most important thing to keep in mind is that this is an ongoing process, not a one time thing. […]

The post What Is SEO? appeared first on RED66 Marketing.

How to Build a Lead Magnet Into Your Product to Fuel Growth

by Today's Industry Insider @ The Kissmetrics Marketing Blog

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value […]

6 Online Marketing Trends to Prepare for in 2017

by bmgadmin @ BMGcreative

In 2017, your marketing efforts are more important than ever before. With changes in the way that people search, interact online, and spend, you’ll need to make sure that your business is in a good position to reach your target market and create rewarding interactions. While the rest of 2017 isn’t going to require a […]

The post 6 Online Marketing Trends to Prepare for in 2017 appeared first on BMGcreative.

SEO or SEM?

by admin @ WebDesign309.com

“Should we start our online marketing with SEO or Google ads?” We are asked this question by clients every day. We have been servicing business’ online presence for nearly 20 years, and have the answers to this question. This question used to be difficult for many to answer, as you want to give great advice […]

The post SEO or SEM? appeared first on WebDesign309.com.

The Do’s and Don’ts of Email Marketing

by bmgadmin @ BMGcreative

If email marketing isn’t driving your business, you are not deploying it correctly. It shouldn’t, of course, be the sole source of advertising for your organization, but when done properly, it will drive an awful lot of potential customers your way. So let’s take a quick look at the things you should be doing to […]

The post The Do’s and Don’ts of Email Marketing appeared first on BMGcreative.

Dynamics Online Invites You to Attend an Exclusive Google Partners Event!

by Veronica Blue @ Dynamics Online

B2B Digital Marketing with Dynamics Online & Google   Dynamics Online will co-host a free event with Google to help business leaders better understand and utilize digital advertising. This event consists of a livestream broadcast presented by two of Google’s premier thought leaders.   All registrants will have the opportunity […]

How to Build SEO Strategies Effectively

by Team Arcalea @ Arcalea

SEO, or Search Engine Optimization, is a process that enables the growth of visibility in non-paid results of search engines. Composed of both technical and creative elements, SEO companies aim to drive traffic on websites, to improve rankings, and to build greater awareness in search engines. Aside from making your website more search-engine friendly, SEO […]

The post How to Build SEO Strategies Effectively appeared first on Arcalea.

Does Your Company’s Strategy Include Omni-Channel Marketing?

by brandogadmin @ Brandography

Programmatic Advertising 101: What & Why Should You Use It

by @ Web Results Advisor - Custom Fit Online

Online display advertising is in its infancy as innovation continues to evolve the ways we buy ads online. This ad buying software has become an industry of its own, known as programmatic advertising.

How a Vanity Website Can Complement Your Brand’s Digital Marketing Efforts

How a Vanity Website Can Complement Your Brand’s Digital Marketing Efforts

by Leonardo @ Vizlly

Being part of a chain offers many advantages to hotel owners; name recognition, access to established loyalty programs, more booking channels, and marketing resources. But even with all these benefits at your disposal, there are still things you can do to drive more direct bookings for your hotel – initiatives which complement your brand’s efforts. Learn why a vanity website can be the perfect addition.

A New Year’s Resolution for Business Owners – Understand SEO in 2017

by s @ Cloud Wise Academy

One of our affiliated companies, the Digital Revolution Radio Show, wrote a blog article about our upcoming search engine marketing class and what an opportunity it is to understand SEO. Take a look: A New Year’s Resolution for Business Owners – Understand SEO in 2017

The post A New Year’s Resolution for Business Owners – Understand SEO in 2017 appeared first on Cloud Wise Academy.

SEO: The Beginner's Guide to Search Engine Optimization from Moz

SEO: The Beginner's Guide to Search Engine Optimization from Moz


Moz

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.

Adwords 101: A Review of Google Ads for Search, Mobile, Shopping, Video and Display

by @ Web Results Advisor - Custom Fit Online

Google dominates the search engine industry with over 75% of all 6 billion searches made everyday. If you’ve spent anytime on the internet, you’ve almost certainly see a number of different ads served by Google.

How to Use Search Engine Marketing | Marketing MO

How to Use Search Engine Marketing | Marketing MO


Marketing MO

Understanding how to use search engine marketing effectively is an important skill for every marketer. Here's a guide for using SEO and SEM.

AMP and Ranking 0 are Becoming More Important

by John E Lincoln @ Ignite Visibility

This week: You can now edit local business info in search results, Instagram is testing canvas ads, and wait until you hear about how many of the top results don’t get clicks.   Here’s what happened this week in digital marketing. DemandJump Cloud Tool Shows Where Your Traffic Came From A new DemandJump tool, just...

The post AMP and Ranking 0 are Becoming More Important appeared first on Ignite Visibility.

How The Holiday Inn Casa Grande’s Website Went From Drab to Fab

How The Holiday Inn Casa Grande’s Website Went From Drab to Fab

by Leonardo @ Vizlly

The Holiday Inn Casa Grande’s old website was seriously lacking. Its homepage was missing that “WOW factor” to draw travel shoppers in. The Accommodation types were uninspiring and text-heavy. And, most importantly, its website was not optimized for mobile. See how Vizlly helped this hotel start ranking higher in search results, and engaging more website visitors.

Grow Your Client Base with Direct Mail

by InfoUSA @ infoUSA

Direct Mail Marketing from InfoUSA is the perfect way to find new clients. In fact, we’ve been helping people just like you take advantage of direct mail services, and its benefits, for a long time.

The post Grow Your Client Base with Direct Mail appeared first on infoUSA.

What is SEM (Search Engine Marketing)? | Online Marketing | Pipefy

What is SEM (Search Engine Marketing)? | Online Marketing | Pipefy


Pipefy

SEM (or search engine marketing) is a great way to promote your business placing it right in front of customers searching for it. Learn more.

Links Matter. Why Developing Content Isn’t Enough On Its Own

by @ Web Results Advisor - Custom Fit Online

Creating content as a marketing tool has been around for decades, it’s just the form of how we are delivering the content that has been rapidly evolving thanks to the presence of the web Google.

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

Why Segmentation is Vital to Your Marketing Success

by Sherice Jacob @ The Kissmetrics Marketing Blog

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s […]

3 Reasons to Automate Marketing Emails

by ahurwitz @ eMazzanti Technologies

Set It and Forget It: 3 Reasons to Automate Marketing Emails Coined by Ron Popeil during the filming of a 1980’s infomercial for his Showtime Rotisserie, “set it and forget...

The post 3 Reasons to Automate Marketing Emails appeared first on eMazzanti Technologies.

Why Agencies Shouldn’t Guarantee SEO Results

by bmgadmin @ BMGcreative

Why You’ll Never Get a Guarantee of Success from a Reputable SEO Company If you look closely at Google’s support page on Search Engine Optimization, you’ll find one line that is particularly interesting. It simply reads, no one can guarantee a #1 ranking on Google. This might counter what you’re currently expecting from a search […]

The post Why Agencies Shouldn’t Guarantee SEO Results appeared first on BMGcreative.

Search Engine Optimization (SEO) Services | Internet Marketing Inc.

Search Engine Optimization (SEO) Services | Internet Marketing Inc.


Internet Marketing Inc

Get the most out of earned media marketing with SEO services. Our Internet Marketing Inc. search engine optimization consultants will get you to the top!

What is PPC Advertising and How Does it Work?

by ThriveHive @ ThriveHive

One of the keys to a successful marketing plan is to have a diverse portfolio of methods to get your name in front of potential customers. […]

The post What is PPC Advertising and How Does it Work? appeared first on ThriveHive.

RealSelf Optimization Tip #2 – Question & Answer

by Alex Valentine @ Firm Media

If you did not get a chance to read our optimization tip #1 on photos, please click here. In part two of our three part series on RealSelf optimization, we will be covering one of RealSelf’s most important features: Q&A. For those of you who may not be too familiar with this piece of the ...

Search Engine Optimization Company South Florida, SEO in fort lauderdale

Search Engine Optimization Company South Florida, SEO in fort lauderdale


BMGcreative

We provide professional SEO search engine optimization marketing to promote your website. Call BMGcreative in Fort Lauderdale.

Firm Media CEO Chris Suchanek to Speak at the PTCA Annual Meeting in Chicago

by Joshua Lott @ Firm Media

Firm Media CEO Chris Suchanek will be speaking about the benefits of digital marketing at the Patient Treatment Coordinators Association – PTCA 2017 Annual Conference (Aug 25-26) in Chicago. This conference is a great opportunity for dental implant and treatment coordinators to network, share how they’ve been able to help their practice succeed, and to ...

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

Hypertarget Equity Customers with Social Advertising

by Stephanie Morris @ Dominion Dealer Solutions

By: Stephanie Morris, Marketing Content Coordinator Over the past few weeks, we have discussed the importance of automotive data mining and how dealerships can successfully drive revenue from this process. Last week’s blog covered soft credit pulls and today we will zero in on the hypertargeting power of Facebook ads. According to Facebook, they average […]

The post Hypertarget Equity Customers with Social Advertising appeared first on Dominion Dealer Solutions.

Google Launches New Search Results Interface For Tablets

by Miguel @ gramercy global media Inc.

Google has launched a brand-new interface for searchers on tablet devices. The new interface is very different from the old tablet design, which was a combination of mobile and desktop design in one. This tablet view uses a form of card-like results, with a skinnier top bar navigation and a lot of white space on […]

Search Engine Marketing (PPC) | Bell Media

Search Engine Marketing (PPC) | Bell Media


Bell Media

Instantly improve your search engine presence at an affordable cost with a search engine marketing (ppc) campaign. Drive targeted traffic and increase leads

Long Tail Keywords, Simple Steps To Drive Notable Revenue

by John E Lincoln @ Ignite Visibility

If you’re looking for a new way to generate web traffic but you haven’t yet tried to optimize your content for long-tail keywords, then now’s the time. In fact, you can do your brand (and your bottom line) a lot of good by writing articles centered around detailed search terms that your competitors don’t know...

The post Long Tail Keywords, Simple Steps To Drive Notable Revenue appeared first on Ignite Visibility.

Why Every Dealer Should Track Competitors’ Prices

by Danielle Longenecker @ Dominion Dealer Solutions

By: Danielle Longenecker, Product Marketing Manager “Why Every Dealer Should Track Competitors’ Prices” is a new, weekly blog series throughout the month of September that will highlight the many reasons why auto dealers should evaluate their local competition daily. To start off the series, we look at recent automotive industry trends causing price adjustments. Reason […]

The post Why Every Dealer Should Track Competitors’ Prices appeared first on Dominion Dealer Solutions.

Business Owners: Take The 30 Second Online Marketing Challenge

by Gary Steel @ Search Engine Optimization & Online Marketing

Here are 2 quick tests to determine if your business is Local Search Engine Optimized. The tests should take no more than 30 seconds each. Go ahead, give it a try! Test 1: The Mobile Phone Test While you are in your place of business ask Siri: “Where Are The Best {insert your business category} […]

Should I Invest More In Digital Marketing? – Bell Bytes

by Matt Pavlick @ Bell Media

The post Should I Invest More In Digital Marketing? – Bell Bytes appeared first on Bell Media.

Firm Media to Exhibit at the Academy of Osseointegration Annual Meeting 2017

by Joshua Lott @ Firm Media

Firm Media is proud to once again partner with The Academy of Osseointegration to exhibit at their annual meeting in sunny Orlando! This event brings together world-renowned experts, cutting-edge research and technology, as well as a variety of networking opportunities. This is a great event that continues to nurture the future of dental implant technology. Will you ...

The Do’s and Don’ts of Business Cards

by Infinity Arts @ Infinity Arts - Interactive Web Design, Development & Online Marketing

When done right, business cards can be an incredibly powerful branding tool in addition to making it incredibly easy for people to remember who you are and what you have to offer. The following business card tips will help you create a great business card that will help you capture your professionalism and attention to detail.

  • Go for a professional design. When creating your business card, it's important that you maintain a look that is consistent with the rest of your businesses branding. Avoiding blending in with the crowd by selecting a design that showcases your personal or professional brand. Research and hire a designer with a good reputation to help you create a polished design.

  • Opt for readability over creativity. While decoratively extravagant fonts can look very beautiful, they can at times be difficult to read. Instead, choose fonts that are simple and keep the font size large enough so that customers won't need to squint or take out their glasses to read your cards information.

  • Take time to select the right layout for you. Traditionally business cards are 3.5 inches by 2 inches. Keep in mind that opting for designs that feature an odd or die-cut shape can be difficult to store. Also, if you choose to print any information on the back side of your card, make sure that the information is vital.

  • Stay away from loud colors. While a pop of color is great for helping your business card to stand out, be sure that your card is standing out for all of the right reasons. Be sure to select a color that won't take away from your business logo or information. When it comes to text, it is always best to choose a dark hue like black, navy, or a very dark shade of gray.

  • Providing multiple ways you can be contacted. The bare minimum that should be included on your business card is: your name, phone number and an e-mail address. However, if space allows it, include your company name, address, website and even the logos of the social networks you are active on. The ultimate idea behind any business card should be simple and professional.

  • Triple-check for typos. Misspellings and errors are never good and can tarnish your personal brand. Potential clients may judge you on your business card alone, so it is absolutely vital that you pay attention to detail. If any of your business information changes, reprint your updated cards right away. Avoid handwriting updated info on the back of your existing cards just to save a few bucks. You should always strive to keep your business cards up to date and professionally presentable.

  • Always keep a stash of business cards on hand. Keep your business cards fresh and protected by storing them in a nice card holder. Keep a stash of cards in your car, desk, handbag and briefcase so that you always have your information available during any chance encounter that could lead to a business opportunity.

  • Avoid handing out cards to early. For most situations its best that you wait until someone requests your business card before handing it out. Offering your business card too early in a conversation, can come across as being pushy and being too forward. Instead, it is best that you build a rapport and then offer a card shortly before finishing your conversation. A nice way to segue is by saying "May I give you my card?" and hand the recipient your card with the words facing them. It is also good manner to show interest in any business cards that you receive by taking a moment to read it over before you put it away.

  • Using business cards to remember names. If you are attending a meeting and have just exchanged cards with other attendees, it helps to place the cards on the table in front of you so you can easily remember names and distinguish who is speaking.

We hope that these tips will help you to showcase your business through your business cards. For more great information and online marketing tips, be sure to stay tuned for our next upcoming blog. If you would like to speak to one of our knowledgeable consultants regarding our SEO management and PPC management services, please contact us at 1-951-541-9304 or TOLL FREE at 1-866-734-9946 today.

How to choose your web host

by admin @ WebDesign309.com

Now that a wealth of information can be found online and on smartphones, most business owners know how important it is to have a website. However, there are many factors you need to consider when building a website. Making sure your site is mobile responsive is important to today’s users, and so is getting on […]

The post How to choose your web host appeared first on WebDesign309.com.

How to Become a Data-Driven Marketer

by Christian Brink @ AddThis Academy

What does it mean to be a data-driven marketer? Learn how you can start using your own website data to start driving your marketing decisions.

The post How to Become a Data-Driven Marketer appeared first on AddThis Academy.

RealSelf Optimization Tip #3 – Reviews

by Alex Valentine @ Firm Media

If you did not get a chance to read our optimization tip #1 on photos, please click here. If you did not get a chance to read our optimization tip #2 on question and answer, please click here. In the final part of our three part series on RealSelf optimization, we will be covering one ...

How To Create An Impressive Online Portfolio

by @ Web Results Advisor - Custom Fit Online

From designers to painters, it’s important to create an impressive portfolio to showcase your talents. Today, creating a well designed and properly curated portfolio is easier than ever.

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