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Streamlining a Brand With TV Commercials

by i3 Staff @ i3 Media Solutions

Advertising on television remains at the forefront of marketing strategies, and while people are watching TV, they often have a smartphone nearby.  This may seem like an odd correlation to make, but when you think about how people are interacting…

How to Run a Facebook or Instagram Contest to Increase Followers

by i3 Social @ i3 Media Solutions

Increasing your followers on social media can be a hassle at times, especially for smaller businesses that tend to focus on local crowds. Earning valuable customer attention online is critical, however, to successful marketing. So, how do we start to gain…

Does your business speak web, social, or search?

by i3 Social @ i3 Media Solutions

When a customer wants to do business, their first impressions no longer rely on the appearance of an establishment, speaking with the staff, or even on a first consultation– in this interconnected, digital world, the first impression most customers get…

SEO True or False

by i3 Staff @ i3 Media Solutions

Today, we’d like to help you debunk some common misconceptions about SEO, with a quick game of True or False! – SEO stands for Search Engine Optimization. True! – SEO is the process of gaining “organic” traffic through search engine…

Simple Steps You Can Take to Improve Your Website’s Ranking

by Colleen Loos @ MAXBURST

Look closely and you’ll find when it comes to ranking high in SERPs, quality makes all the difference. It’s still true that the first page in the search engine results pages (SERPs) gets the most traffic and the most clicks. Many times, if searchers don’t find what they need fast, instead of looking through dozens […]

The post Simple Steps You Can Take to Improve Your Website’s Ranking appeared first on MAXBURST.

How to Boost Your Booth Traffic

by Debra May @ Millennium Marketing Solutions

Want to exhibit like a pro this trade show season? Before you decide to commit to a trade show, it’s very important to establish a solid plan to make it as successful as possible, which is why we’re here to help! While a trade show helps you increase your brand’s awareness, it’s also great for […]

The post How to Boost Your Booth Traffic appeared first on Millennium Marketing Solutions.

How to Build SEO Strategies Effectively

by Team Arcalea @ Arcalea

SEO, or Search Engine Optimization, is a process that enables the growth of visibility in non-paid results of search engines. Composed of both technical and creative elements, SEO companies aim to drive traffic on websites, to improve rankings, and to build greater awareness in search engines. Aside from making your website more search-engine friendly, SEO […]

The post How to Build SEO Strategies Effectively appeared first on Arcalea.

Spotting the Difference: Good vs. Bad SEO

by i3 Staff @ i3 Media Solutions

As we have mentioned before, search engine optimization (SEO) can be a beneficial tool for getting your website in front of potential customers. However, many people still have a negative perception of SEO companies, and that’s through no fault of…

Search Engine Marketing for Hotels: Making Sense of Organic and Paid

Search Engine Marketing for Hotels: Making Sense of Organic and Paid


Vizlly

To drive more bookings at a lower cost, you need to increase traffic to your hotel website. For this, you need a mix of organic and paid search initiatives.

How a Vanity Website Can Complement Your Brand’s Digital Marketing Efforts

How a Vanity Website Can Complement Your Brand’s Digital Marketing Efforts

by Leonardo @ Vizlly

Being part of a chain offers many advantages to hotel owners; name recognition, access to established loyalty programs, more booking channels, and marketing resources. But even with all these benefits at your disposal, there are still things you can do to drive more direct bookings for your hotel – initiatives which complement your brand’s efforts. Learn why a vanity website can be the perfect addition.

Social Media Marketing

by i3 Social @ i3 Media Solutions

We’re here to talk to you today about something a lot of businesses seem to struggle with: social media. Why waste countless time and money trying to think up quality content to post every day on social media? Staring for…

Top 7 Web Design Mistakes That Can Hurt Your SEO

by i3 Social @ i3 Media Solutions

Website design and navigability are crucial to your business’ digital marketing strategy, but did you know that some design choices could negatively impact other aspects of marketing? One of the common places that design choices could severely hurt your other…

The Power of Scarcity in Marketing and Advertising

by Rich Brooks @ flyte new media

Do you want to motivate your prospects or clients to take action? There are few things as effective as scarcity...

The post The Power of Scarcity in Marketing and Advertising appeared first on flyte new media.

How to Use Search Engine Marketing | Marketing MO

How to Use Search Engine Marketing | Marketing MO


Marketing MO

Understanding how to use search engine marketing effectively is an important skill for every marketer. Here's a guide for using SEO and SEM.

eCommerce Marketing – Where Do I Start?!?!

by Chad Myers @ Springboard Marketing

“What is eCommerce Marketing and what is the most effective way to grow my business?” This is the number one question our eCommerce marketing agency receives from etailers who are looking to grow from 7 figures to 8 figures in annual revenue. Many etailers start their business because they are highly effective at one (or […]

The post eCommerce Marketing – Where Do I Start?!?! appeared first on Springboard Marketing.

Screaming Frog SEO Spider Update – Version 8.0

by screamingfrog @ Screaming Frog

I’m excited to announce the release of Screaming Frog SEO Spider 8.0, codenamed internally as ‘All J’s must go’. Our team have been busy in development working on some exciting new features, so let’s get straight to it, and talk about what’s new in version 8.0. 1) Updated User Interface...

How to Take Advantage of Google’s New Ranking Features for Your Small Business

by i3 Social @ i3 Media Solutions

Google’s search ranking factors have always been optimized to prefer quality content and websites to those lacking. The point of a search engine is to find the best and most closely-related results to those searched for, so this may come…

Increasing Website Traffic With Just the Right Keywords

by i3 Staff @ i3 Media Solutions

We spend a lot of time talking about search engine optimization and creating organic leads to drive traffic to your website. However, solid SEO is not always enough and sometimes other routes must be explored to increase your website’s performance.…

8 Common Small Business Marketing Challenges (and How to Overcome Them)

by ThriveHive @ ThriveHive

In today’s competitive market, starting a small business is hard enough, let alone growing it. Small business owners have to juggle historical information, current priorities, future […]

The post 8 Common Small Business Marketing Challenges (and How to Overcome Them) appeared first on ThriveHive.

Use These 4 Ultimate Tools to Optimize Your Facebook Audience

by i3 Social @ i3 Media Solutions

Tailoring your advertisements for your audience is a key part of marketing, but what if you could also tailor the audience your message is delivered to? Facebook ad targeting can do wonders in narrowing down the viewers your ads will…

12 Questions You Need to Ask Before Hiring an SEO Company

by Nate Dame @ Search Engine Optimization – Marketo Marketing Blog – Best Practices and Thought Leadership

Hiring an SEO company or agency can be a daunting task. In the best-case scenario, your partner grows organic traffic to your site, improves your search rankings, and helps you generate more leads and sales. In the worst-case scenario, your SEO partner engages in black hat techniques that give the appearance of success, disappears before the penalties kick in, and leaves you with less traffic than ever. Consider the following 12 questions—and what to look for in the answers—to find a proficient SEO company that follows best practices and drives the results you’re seeking.

The post 12 Questions You Need to Ask Before Hiring an SEO Company appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

SEO vs. SEM: The Differences Between Natural & Paid Search

SEO vs. SEM: The Differences Between Natural & Paid Search


QuickWins

If you're marketing your business, you've probably heard of both SEO and SEM. But do you know how they differ?Understanding the differences between SEO,...

The Do’s and Don’ts of Email Marketing

by bmgadmin @ BMGcreative

If email marketing isn’t driving your business, you are not deploying it correctly. It shouldn’t, of course, be the sole source of advertising for your organization, but when done properly, it will drive an awful lot of potential customers your way. So let’s take a quick look at the things you should be doing to […]

The post The Do’s and Don’ts of Email Marketing appeared first on BMGcreative.

What is domain authority and how does it impact SEO?

by Jason Parks @ The Media Captain

Written By: Jason Parks One of the first questions I receive from prospective clients who are interested in search engine optimization services is, “How long will it take for my business to populate on the first page of Google?” There are many factors that go into an SEO strategy, but it isn’t rocket science. If

Sponsorship Activation Campaign with the Cleveland Browns

by Jason Parks @ The Media Captain

As a marketing agency, there are certain campaigns that come our way that we instantly salivate over. This was the case when Where I’m From, an Ohio based apparel company, approached our agency regarding a sponsorship activation campaign with the Cleveland Browns. “We wanted to expand our footprint in the Cleveland market,” said Ryan Napier,

Content Marketing IS Traditional Marketing

by RedFusion @

by Jon Burgess – 9/18/15

I’ve read too many posts, tweets and statements from marketing pundits who say that content marketing is somehow new or revolutionary.

Ecommerce Marketing: 5 Alternate Ways to Generate Revenue from Blog Content

by Jessica Kegerreis @ Springboard Marketing

How many times have you written and published a really interesting and engaging blog post, only to forget about it and never read or use it again? Creating blog content is often at the heart of an ecommerce marketing SEO strategy, however, that content strategy oftentimes begins and ends once the article is published. The […]

The post Ecommerce Marketing: 5 Alternate Ways to Generate Revenue from Blog Content appeared first on Springboard Marketing.

Saying “thank you” can go a long way in building customer loyalty

by admin @ Digital312

There’s plenty of research establishing the correlation between expressions of gratitude and an increase in prosocial behavior…

Why Agencies Shouldn’t Guarantee SEO Results

by bmgadmin @ BMGcreative

Why You’ll Never Get a Guarantee of Success from a Reputable SEO Company If you look closely at Google’s support page on Search Engine Optimization, you’ll find one line that is particularly interesting. It simply reads, no one can guarantee a #1 ranking on Google. This might counter what you’re currently expecting from a search […]

The post Why Agencies Shouldn’t Guarantee SEO Results appeared first on BMGcreative.

What Do I Do?

by Lauren Ray @ SEOM

This post comes to us from Michael Johnson, SEO Associate at SEOM Interactive: When it comes to deciding where to shop, consumers turn to reviews. Companies with an online presence have reviews published by Google that give consumers a voice. They rate their individual experiences through stars, photos, and their opinions.  These ratings are of paramount […]

Are You Retailer? Don’t Miss Our Upcoming Google Bites Event!

by Kelley Trosko @ Millennium Marketing Solutions

Need help marketing your retail business? Join us for a thought provoking seminar on Digital Marketing for the Retail Industry. In today’s digital world, the shopping process continues to evolve, affecting buyers’ path to purchase and ultimately the conversion. Our Google Partner speakers will explain how retailers can get ahead by adjusting their advertising strategies […]

The post Are You Retailer? Don’t Miss Our Upcoming Google Bites Event! appeared first on Millennium Marketing Solutions.

Crashing your SEO is More Common than Winning at SEO

by RedFusion @

By Jon Burgess – 8/27/15

I have been involved in Search Engine Optimization (SEO), in some form or other, for 15+ years. I know there are some real experts out there, but I have never personally met one. I have met or run into ...
Read More

The post Crashing your SEO is More Common than Winning at SEO appeared first on .

What is SEO and how can it help my website's Google visibility?

What is SEO and how can it help my website's Google visibility?


the Guardian

Learning how to improve your site's SEO can significantly improve your business' prominence in online search results

Using DuckDuckGo to Search Google

by i3 Technology @ i3 Media Solutions

This week, the search gurus at i3 want to show you how you can use DuckDuckGo to search Google directly. There are many reasons why a user might want to do this. DuckDuckGo has often been touted the “privacy engine,”…

Do You Own Your Website Domain? The Common Mistake Made by Hoteliers

Do You Own Your Website Domain? The Common Mistake Made by Hoteliers

by Leonardo @ Vizlly

Your website domain is incredibly valuable to your hotel. It’s a part of your intellectual property, essential to your digital marketing, and helps drive revenue through direct bookings. Because it's so valuable, you can't afford to entrust someone else to purchase it for you. Here's what can happen if you do...

Marketing to the Millennials

by i3 Staff @ i3 Media Solutions

Millennials (or Generation Y) are a force to be reckoned with in this digital age.  With over 80 million Millennials in the United States, companies can’t afford to ignore this group of consumers who account for $200 billion in purchases…

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

Marketing by the Numbers – Customer Data

by RedFusion @

Gaining a better understanding of customers through marketing data.

By Ron Burgess 8/13/15

Smaller companies are having trouble gathering and analyzing data, while large companies are struggling with massive quantities of data and how to connect the dots.

In a recent survey on customer data ...
Read More

The post Marketing by the Numbers – Customer Data appeared first on .

Jon Burgess Wins Agency Professional of the Year

by RedFusion @

Jon Burgess honored as “Agency Professional of the Year” at the Inland Empire Media Awards Gala on October 15th at the Mission Inn in Riverside.

The “Agency Professional of the Year” is given to an individual from the Inland Empire who works in advertising, marketing ...
Read More

The post Jon Burgess Wins Agency Professional of the Year appeared first on .

SEO: The Beginner's Guide to Search Engine Optimization from Moz

SEO: The Beginner's Guide to Search Engine Optimization from Moz


Moz

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

Search Engine Marketing Maryland | Millennium Marketing

Search Engine Marketing Maryland | Millennium Marketing


Millennium Marketing Solutions

Millennium Marketing provides effective Search Engine Advertising Campaigns on Google, Bing, and Social Media. Contact our experienced experts.

Business Owners: Take The 30 Second Online Marketing Challenge

by Gary Steel @ Search Engine Optimization & Online Marketing

Here are 2 quick tests to determine if your business is Local Search Engine Optimized. The tests should take no more than 30 seconds each. Go ahead, give it a try! Test 1: The Mobile Phone Test While you are in your place of business ask Siri: “Where Are The Best {insert your business category} […]

What Makes a Good Marketing Email?

by Rachel Abrams @ ThriveHive

Marketing emails are an easy and effective way to stay top of mind with current and potential customers. They’re inexpensive, action-oriented, and guess what? Everyone checks […]

The post What Makes a Good Marketing Email? appeared first on ThriveHive.

Let’s Examine the Meta Referrer Tag

by i3 Technology @ i3 Media Solutions

It’s been two short years since Google announced that SSL-secured sites would receive a ranking boost in its search results. While the algorithm change only affects about 1% of queries worldwide, it still set webmasters scrambling to implement SSL certificates…

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

How to Build a Lead Magnet Into Your Product to Fuel Growth

by Today's Industry Insider @ The Kissmetrics Marketing Blog

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value […]

Small Business SEO: Your Questions Answered

by Eron Cohen @ Millennium Marketing Solutions

Search Engine Optimization (SEO) is complicated and competitive. Everyone with a website has the same question: How do I get my content on the first page of the Google search results page so that I can garner the most possible traffic. The answer is not straightforward, and because of the way Google’s algorithm changes it […]

The post Small Business SEO: Your Questions Answered appeared first on Millennium Marketing Solutions.

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

How to Use Storytelling to Connect with Travel Shoppers Emotionally

How to Use Storytelling to Connect with Travel Shoppers Emotionally

by Leonardo @ Vizlly

Storytelling creates an emotional connection with travel shoppers, which can help drive more business for your hotel. Get hotel marketing ideas to make your website content more memorable.

What is PPC Advertising and How Does it Work?

by ThriveHive @ ThriveHive

One of the keys to a successful marketing plan is to have a diverse portfolio of methods to get your name in front of potential customers. […]

The post What is PPC Advertising and How Does it Work? appeared first on ThriveHive.

Search Engine Optimization (SEO) Specialist job description template | Workable

Search Engine Optimization (SEO) Specialist job description template | Workable


Recruiting Resources: How to Recruit and Hire Better

This SEO specialist job description template is ready to post. It's easy to customize search engine optimization responsibilities and duties.

Using SEO Optimization, Search Engine Marketing for Success

Using SEO Optimization, Search Engine Marketing for Success


BrightEdge SEO Blog

Learn best SEO optimization and search engine marketing should to maximize your appearance in the SERPs and drive more traffic to your site.

Digital Marketing Firm Affected by Unknown Algorithm Update

by Lauren Ray @ SEOM

Last Thursday was anything but normal in Bucks County, Pennsylvania. After a sudden and unexpected algorithm update, the agency noticed something wasn’t quite right at SEOM Interactive. Computer screens began glowing green; office supplies floated away from their places on desks; there was a force in the air no one could recognize. But in a […]

What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization?


Search Engine Land

Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more.

6 Online Marketing Trends to Prepare for in 2017

by bmgadmin @ BMGcreative

In 2017, your marketing efforts are more important than ever before. With changes in the way that people search, interact online, and spend, you’ll need to make sure that your business is in a good position to reach your target market and create rewarding interactions. While the rest of 2017 isn’t going to require a […]

The post 6 Online Marketing Trends to Prepare for in 2017 appeared first on BMGcreative.

Aspects of the Top-Ranked E-Commerce Sites

by i3 Social @ i3 Media Solutions

Google rankings can be difficult to understand, but navigating what makes your business pages rank higher can work wonders for your marketing. Not only will understanding ranking mean a higher place among search engines, but the suggestions that lead to…

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

SEO vs. SEM vs. Marketing Engine Optimization (MEO)

SEO vs. SEM vs. Marketing Engine Optimization (MEO)


DesignCo Marketing, Inc.

SEO vs. SEM vs. MEO are three related but different strategies to increasing marketing effectiveness. SEO is well known but often overemphasized. SEM is...

4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company

by Today's Industry Insider @ The Kissmetrics Marketing Blog

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top […]

11 Email Marketing Tips to Drive up Your Lead Conversion

by ThriveHive @ ThriveHive

Many businesses do well at generating leads, but it can’t just stop there. Your leads need to be carried further down your funnel. The question then […]

The post 11 Email Marketing Tips to Drive up Your Lead Conversion appeared first on ThriveHive.

Digital Advertising Set to Be a Critical Element of the Marketing Landscape in 2017

by bmgadmin @ BMGcreative

Digital media is being consumed at an incredible rate, to the point where a significant portion of any marketing audience will come from digital devices. While print and television mediaadvertising still lead in total market spending, in 2017, it is expected that we will see up to $41.9 billion spent on mobile advertising, according to […]

The post Digital Advertising Set to Be a Critical Element of the Marketing Landscape in 2017 appeared first on BMGcreative.

Search Engine Optimization Company South Florida, SEO in fort lauderdale

Search Engine Optimization Company South Florida, SEO in fort lauderdale


BMGcreative

We provide professional SEO search engine optimization marketing to promote your website. Call BMGcreative in Fort Lauderdale.

The Top 3 Tools to Save You Time and Money With Social Media Marketing

by i3 Social @ i3 Media Solutions

When it comes to managing social media, especially over multiple platforms, it can be difficult to delegate the proper time and energy to make a successful strategy on your own. As a small business, the resources you put into work…

360i

360i


360i

Forrester's Search Wave 2016 leader, 360i's search marketing services help brands move past traditional paid search and SEO, investing in envelope-pushing staff and innovation to drive bottom line results.

Video content marketing can make a significant impact for small…

by admin @ Digital312

There’s plenty of research establishing the correlation between expressions of gratitude and an increase in prosocial behavior…

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017

by Nate Dame @ Search Engine Optimization – Marketo Marketing Blog – Best Practices and Thought Leadership

Though it might make for a catchy, clickbait title, keywords are not dead. As long as people use words to communicate with search engines, keywords will never die. How we use them in an SEO strategy, however, is always evolving. Read on for three keys to modern keyword research.

The post 3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

What are the risks for businesses that are getting fake reviews on Google?

by Gary Steel @ Search Engine Optimization & Online Marketing

In New York, 19 SEO companies were fined for being involved in writing and posting fake reviews. Read the entire article here: What are the risks for businesses that are getting fake reviews on Google?

Three Do-It-Yourself SEO Steps You Can Take On Your Website Today

by Max Faingezicht @ ThriveHive

Tackling your business website’s SEO (search engine optimization) can be an intimidating task. Getting your business on the first page of Google may seem like quite a […]

The post Three Do-It-Yourself SEO Steps You Can Take On Your Website Today appeared first on ThriveHive.

The Breakdown: The Social Media Marketing 2017 Industry Report

by John Paglio @ flyte new media

The 9th annual Social Media Marketing Industry Report is out, filled with information and advice that can help your business...

The post The Breakdown: The Social Media Marketing 2017 Industry Report appeared first on flyte new media.

SEO vs. SEM: What’s the Difference? - Hiring | Upwork

SEO vs. SEM: What’s the Difference? - Hiring | Upwork


Hiring | Upwork

There is often a lot of confusion between the differences of SEO (search engine optimization) vs. SEM (search engine marketing.) In the article, we will explore the differences between them so that you can build a better online marketing presence.

Turn Your Website into a Year-Round Marketing Powerhouse

by MAXBURST Web Design @ MAXBURST

Use a few simple “secrets” to get your website discovered on the big World Wide Web. You know you’ve created something special. You’ve already developed great products and services, yet, running a successful business doesn’t stop there. Now you have to let as many people as possible know how they can buy what you’re selling. […]

The post Turn Your Website into a Year-Round Marketing Powerhouse appeared first on MAXBURST.

How to Better Your SEO in an Hour with Internal Link Building

by Kristen McCormick @ ThriveHive

Every small business owner wants to get more traffic to their website.  Organic traffic, in particular, is the most coveted form of traffic and refers to […]

The post How to Better Your SEO in an Hour with Internal Link Building appeared first on ThriveHive.

Ten Tips for Content Creation

by i3 Social @ i3 Media Solutions

Creative content is the foundation of any marketing plan— collateral, digital, or otherwise. In order to gain attention and turn those first impressions into business relationships, you’ll need content that not only stands out, but that clearly conveys your message.…

Search engine optimization: the integrated marketing approach

Search engine optimization: the integrated marketing approach


i-SCOOP

An in-depth connected and customer-centric view on search engine optimization: facts, evolutions, tips, resources and data.

How to Curate Content: Tips and Tools

by ThriveHive @ ThriveHive

When used properly, curated content can improve the effectiveness of your marketing. You can garner more page views, repeat visitors, more subscribers, backlinks and so on. […]

The post How to Curate Content: Tips and Tools appeared first on ThriveHive.

SEO Audits (Part 2)

by i3 Technology @ i3 Media Solutions

Welcome back!  This week, we’ll be continuing on last week’s SEO Audit.  Did you find the information useful?  Some of it may appear to be overwhelming, but don’t despair – we’re here to help.  Feel free to get in touch…

Local Snapchat GeoFilter Strategy for Your Business!

by Alex Krempasky @ The Media Captain

There’s no doubt that there’s a new channel dominating social media right now and it’s grown to the point where brands can’t ignore it. According to Search Engine Watch, 60 percent of people between the ages of 13-34 use Snapchat. That adds up to about 100 million daily active users. Just to put that in

Why Segmentation is Vital to Your Marketing Success

by Sherice Jacob @ The Kissmetrics Marketing Blog

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s […]

Search Engine Marketing and Optimization - Brandemix

Search Engine Marketing and Optimization - Brandemix


Brandemix

Optimizing your web presence requires ongoing monitoring and adjustment. Let our SEO experts make sure your target audience always finds you through organic search. Our marketing mastery includes search engine marketing (SEM) and pay-per-click (PPC). Through our partnership with a global leader in recruitment marketing, we can also create and implement campaigns that offer precision …

Social Media Sass – On Wendy’s and Building an Online Personality

by i3 Social @ i3 Media Solutions

Social media, even for business, is all about personality. Giving your brand a voice that will call positive attention to your business and connect with your customers can be a huge strength in terms of marketing. While it is common…

Conquest – Marketing and Website Design

Conquest – Marketing and Website Design


Conquest Website

As one of the few true experts in the SEM world, we provide dynamic solutions that are virtually guaranteed to increase website traffic, engagement and ultimately boost your sales beyond expectations.

Truth in SEO

by RedFusion @

Truth in SEO.

By Jon Burgess

I get lots of questions about search engine optimization (SEO): what to do, how to do it, what is it, does it work?

I rarely get questions about the dark side of SEO, what we call black-hat SEO. If ...
Read More

The post Truth in SEO appeared first on .

Additive manufacturing at IN(3D)USTRY – from needs to solutions and evolutions

by J-P De Clerck @ i-SCOOP

Industrial additive manufacturing and industrial 3D Printing in evolution – definitions, research, examples and resources from Barcelona Industry Week event IN(3D)USTRY. Additive manufacturing might not be the best known and certainly most mentioned aspects of the whole Industry 4.0 range of technologies/applications but it’s certainly one of the most exciting, promising and ground-breaking ones (for […]

Getting started with Search Engine Optimization for your business

Getting started with Search Engine Optimization for your business

by Jason Parks @ Media Captain's Digital Marketing, SEO & E-Commerce Podcast

This podcast goes will help you better understand SEO and provide you with the crucial first steps on how to deploy an SEO strategy for your business.

Natural and Paid Search Engine Marketing (SEM) Options for Your Website: SEO and PPC

by RedFusion @

Search Engine Marketing

Search Engine Marketing (SEM) refers to online marketing techniques brands use to create a strong web presence on search engines results, get in front of the target audience and increase website traffic. Website traffic can come from two kinds of search engine results ...
Read More

The post Natural and Paid Search Engine Marketing (SEM) Options for Your Website: SEO and PPC appeared first on .

What Personalized Search Results Mean for SEO

by kniemisto @ Search Engine Optimization – Marketo Marketing Blog – Best Practices and Thought Leadership

In this blog, I’ll cover the key factors you need to succeed with personalized SEO results as well as the best way to optimize.

The post What Personalized Search Results Mean for SEO appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Results are in for Comfort Suites Alamo/River Walk’s New SEO Strategy

Results are in for Comfort Suites Alamo/River Walk’s New SEO Strategy

by Leonardo @ Vizlly

In April 2017, the Comfort Suites Alamo/River Walk upgraded its Vizlly subscription to include our new SEO marketing services. While it’s still early days, the initial results are in – and they’re impressive. See how this hotel has risen in organic search rankings and is now competing with the likes of TripAdvisor, Hotels.com and Booking.com on Page 1 of Google.

How to Write a Press Release

by i3 Staff @ i3 Media Solutions

Media coverage can serve as a valuable component of your marketing strategy. A positive media story about your business in a newspaper, magazine or broadcasted report can increase exposure, garner new customers, and boost your credibility in a particular field…

Search Engine Optimization - SEO | ThriveHive

Search Engine Optimization - SEO | ThriveHive


ThriveHive

Improve your website’s organic search ranking today with Propel Marketing Search Engine Optimization. Generate traffic and leads for your business!

10 Ways to Incorporate Social Media into Your Trade Show

by Jamie Heathcote @ Millennium Marketing Solutions

With much anticipation, trade show season is fast-approaching! There are many ways to boost your booth traffic and put your business out there before, during, and after the show. Integrating social media into your trade show and event marketing plan is a great way to enhance your business’ presence. Our social media, promotional product, and trade […]

The post 10 Ways to Incorporate Social Media into Your Trade Show appeared first on Millennium Marketing Solutions.

How to Thrive in Google’s New Mobile Search Index

by Mike Tomita @ Search Engine Optimization – Marketo Marketing Blog – Best Practices and Thought Leadership

Last month, Google announced that it will be changing the way it evaluates web pages for mobile searches. Here are three simple steps that you can take to ensure you’re providing a good mobile experience and keeping both your visitors and Google happy.

The post How to Thrive in Google’s New Mobile Search Index appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

On-Page vs Off-Page SEO

by ThriveHive @ ThriveHive

Advancements in search engine capabilities, as well as their widespread use among consumers, have shifted marketing priorities of businesses big and small today. It’s no longer […]

The post On-Page vs Off-Page SEO appeared first on ThriveHive.

5 SEO Tips for Videos: How Google Ranks Them & How to Optimize

by Nate Dame @ Search Engine Optimization – Marketo Marketing Blog – Best Practices and Thought Leadership

Videos are becoming increasingly important for B2B marketing. Companies with dedicated video marketing strategies generate more leads, earn more revenue, and enjoy better brand awareness than those engaging in all other forms of marketing. Here are five steps you should take to improve your search rankings so your videos stand out in search results.

The post 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Save Your Seat for Our next Lunch & Learn on Company Stores

by Janice Tippett @ Millennium Marketing Solutions

At our Lunch & Learn on Company Stores on Wednesday, September 15 from 11:30 am to 2 pm, learn how to control your brand, budget, and content. Online Marketing Company Stores are gaining popularity with organizations that have more than one office location, a large sales team, or multiple franchises. Who should attend: Leaders who […]

The post Save Your Seat for Our next Lunch & Learn on Company Stores appeared first on Millennium Marketing Solutions.

A Little Animation Goes a Long Way

by Colleen Loos @ MAXBURST

Code animation with the goal of streamlining your website and maximizing profits. Adding animation to a webpage is like breathing oxygen into a still-life painting. Beware though; too many movable graphics on your website can get in the way when visitors try to find what they need. Image optimization is very important during the design […]

The post A Little Animation Goes a Long Way appeared first on MAXBURST.

Marketing in 2016…and Beyond

by RedFusion @

by Jon Burgess – 12/30/15

Note to readers. This story is 1,900 words on marketing, so we have added “+Expand” links within sections, so you can skim, or expand the sections to find more content. Have a great 2016! – Jon

Businesses, housing prices, ...
Read More

The post Marketing in 2016…and Beyond appeared first on .

Giving Back to the Community

by i3 Social @ i3 Media Solutions

Every year, i3 Media Solutions takes pride in doing its part to give back to the community by donating our services to one local, non-profit in need of our digital marketing expertise. Last year, we worked with Healing Arizona Veterans…

Why and How Should I Use Video?

by Michelle Fazenbaker @ Millennium Marketing Solutions

Did you know that YouTube is the world’s second largest search engine? There are one billion hours watched daily, not including the video advertisements, cooking demonstrations, and how-to videos that you see when you scroll through Facebook. By the end of 2017, video will account for 69% of all consumer internet traffic, according to Cisco. […]

The post Why and How Should I Use Video? appeared first on Millennium Marketing Solutions.

SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales

by Ellen Gomes @ Search Engine Optimization – Marketo Marketing Blog – Best Practices and Thought Leadership

SEO is powerful for more than just inbound marketing. The tools of SEO, and the insights SEO strategies generate, are also highly effective in delighting and retaining customers in the post-sale enablement, adoption, and retention phases of customer marketing. In these stages, customers are just beginning to implement products, learning how to use them, and continuing to build a relationship with the brand. They may also be considering additional purchases.

The post SEO and Customer Base Marketing: Deepen Relationships for More Repeat Sales appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Digital Marketing for Small Business…Demystified

by Rich Brooks @ flyte new media

Do you find digital marketing confusing? Does it always seem like there’s something new—like SnapChat or Facebook Live—that you’re expected to...

The post Digital Marketing for Small Business…Demystified appeared first on flyte new media.

SEO in Vancouver—Local, PPC & More—The Magistrate

SEO in Vancouver—Local, PPC & More—The Magistrate


The Magistrate

Search engine optimization is the core of what we do. Get help from the finest marketers offering SEO in Canada and the U.S.

Smart SEO Strategies to Drive Direct Bookings

Smart SEO Strategies to Drive Direct Bookings

by Leonardo @ Vizlly

Learn how travel shoppers use search engines to find hotels, how to increase your organic rankings to drive more traffic, and the 5 elements of a high-converting hotel website to ensure you can capitalize on all the new traffic heading your way.

5 Effective Twitter Marketing Examples: Learn from the Best

by ThriveHive @ ThriveHive

As of this year, Twitter boasts more than 328 million active users per month. No doubt, this is a platform you should be using to market […]

The post 5 Effective Twitter Marketing Examples: Learn from the Best appeared first on ThriveHive.

How Startups Can Avoid Making Common Marketing Errors

by Steph Mojica @ MAXBURST

Like a falling domino, one certain type of marketing error can eventually flatten a company. When running a website, startups often blur the duties of marketing teams and web developers. The most noticeable side effect is a reduced bottom-line and revenue. It’s vital to understand how the roles of the developer and marketer differ. When […]

The post How Startups Can Avoid Making Common Marketing Errors appeared first on MAXBURST.

Search Engine Optimization - KickCharge Creative | kickcharge.com | KickCharge Creative | kickcharge.com

Search Engine Optimization - KickCharge Creative | kickcharge.com | KickCharge Creative | kickcharge.com


KickCharge Creative | kickcharge.com

Comprehensive SEO campaigns by KickCharge Creative optimize our clients’ websites to appear prominently in organic search results that are likely to generate new business leads.

How is Loading Time Affecting Your Website?

by i3 Staff @ i3 Media Solutions

When a potential customer clicks on a page in the list of search results, they have expectations that the content of the page will load fast and to completion without any hang ups. As a matter of fact, 47% of…

Old School SEO Techniques That Will Hurt Your Google Rankings

by i3 Creative @ i3 Media Solutions

Is your SEO living in the past? Using old school methods of SEO can now really hurt your Google rankings and result in a penalty for it. What we’ve been seeing at i3 is that many companies are still performing…

Using Alt Text as a Helpful Tool

by i3 Social @ i3 Media Solutions

Alt text is more than just a few words that you quickly add to an image attribute; it is an essential tool for users and search engines alike. When time is taken to add it in and ensure that it’s…

SEO Audits (Part 1)

by i3 Technology @ i3 Media Solutions

You’ve heard a lot about SEO, but you’re not sure how your site is performing. What should you focus your efforts on?  What part of your site needs the most help?  These are all questions you might ask yourself, and…

Search Engine Marketing Services | Arcalea

Search Engine Marketing Services | Arcalea


Arcalea

Arcalea offers a fully integrated Search Engine Marketing (SEM) services which combines SEO and Paid Advertisement to optimize web property in increasing user engagement and conversion.

Location-Based Search

by i3 Social @ i3 Media Solutions

Hola!! We are coming to you today from Mexico, and we thought it would be fun to talk to you about target audiences. Most people start planning before arriving at the destination. So, having your menus or pricing on your…

Marketo Domain Mistake: Highlights and Preventative Measures

by Leo Herrera @ Arcalea

Every website has a domain name that helps to form its identity. Over time, this domain name can become extremely valuable, not only emotionally, but also digitally. The digital equity behind a domain name impacts the website’s success in nearly every area, including search engine optimization (SEO) and social media marketing (SMM). Despite its importance, […]

The post Marketo Domain Mistake: Highlights and Preventative Measures appeared first on Arcalea.

Next Year We’ll Be Able to Drink Legally – flyte Turns 20

by Rich Brooks @ flyte new media

Founded in 1997, flyte new media turns 20 this year, in perfect alignment with small business week. Twenty years of designing and building websites for business and organizations, and backing it up with the latest in digital marketing.

The post Next Year We’ll Be Able to Drink Legally – flyte Turns 20 appeared first on flyte new media.

How to Attract Guests Online with Killer Visual Content

How to Attract Guests Online with Killer Visual Content

by trivago @ Vizlly

Visual content: When it's good, it's great for marketing a hotel online. When it's not, it doesn't do anybody any favors. In fact, it can discourage travel shoppers from booking. After price and location, photos play the biggest role in influencing the guest's booking decision. Learn how powerful visuals can help you win more bookings.

22 Ways To Analyse Logs Using The Log File Analyser

by screamingfrog @ Screaming Frog

Log Files are an incredibly powerful, yet underutilised way to gain valuable insights about how each search engine crawls your site. They allow you to see exactly what the search engines have experienced, over a period of time. Logs remove the guesswork, and the data allows you to view exactly...

Optimize your #Hashtag Game

by i3 Social @ i3 Media Solutions

Hashtags are a daily sight in the realm of social media, but do you know how to put them to work for you and your business? It seems no-nonsense to attach related words with pound signs to social media platform…

The State of SEO in Travel: 13 Eye Popping Statistics

The State of SEO in Travel: 13 Eye Popping Statistics

by Leonardo @ Vizlly

To win more direct bookings, you need to drive more website traffic. And for that to happen, your website needs to be “discoverable” by search engines. We’ve compiled the following Infographic to help you understand the true impact of SEO in the travel industry today, and where to focus your SEO efforts.

Why Everyone Should Be On Your Hotel’s Digital Marketing Team

Why Everyone Should Be On Your Hotel’s Digital Marketing Team

by Leonardo @ Vizlly

How do you generate the massive amounts of content needed to fuel your hotel’s digital marketing strategy? Especially when there’s a limited number of people (you alone?!) on your team? The good news is, the answer is right in front of you. Every employee, guest and supplier is a potential source of content that can help your hotel’s digital marketing strategy.

SEO Is Not a One-Time Effort

by i3 Technology @ i3 Media Solutions

Welcome back, readers!  Today, we’re going to cover a topic that we get a lot of questions about – Search Engine Optimization, and how often you need to do it. If you do a search on your favorite search engine…

Keyword Research Tools

by Lauren Ray @ SEOM

Every business owner should know what terms they want to be found for via search and the necessary steps to rank for those terms, but they also need an understanding of how their customers are actually searching for their product or service. How? Keyword research, of course! It’s one of the biggest steps a small […]

4 Things You Should Know About Klaviyo

by Aubrey Aynes @ Springboard Marketing

It’s no secret that we love Klaviyo. It’s one of the most powerful ecommerce email marketing tools available. We use it when marketing ecommerce stores and think all ecommerce stores should be using it. When used right, it can have a large impact on conversion rates, average order values, customer retention, and more. Below are […]

The post 4 Things You Should Know About Klaviyo appeared first on Springboard Marketing.

Local Listings Made Easy

by i3 Staff @ i3 Media Solutions

When people search for a service or product, they will often add in their location to narrow down results.  In fact, Google recently stated that nearly one-third of mobile searches are now location-based. What exactly does this mean for your…

Demand Transparency

by Gary Steel @ Search Engine Optimization & Online Marketing

Google requires advertising agencies and resellers of their ad services to be completely transparent with their customers.  What that means is, as an advertiser you are entitled to know the exact cost of your ads. It’s the price that Google would sell search, display, retargeting and YouTube video ads direct to the customer. Google’s rules […]

Tech Tutorial: SEO (Search Engine Optimization) and SEM (Search Engine Marketing)

Tech Tutorial: SEO (Search Engine Optimization) and SEM (Search Engine Marketing)


Annual Meeting & MuseumExpo

Visit the post for more.

A-Z of Ecommerce Email Marketing [INFOGRAPHIC]

by Allison Steele @ Springboard Marketing

Ecommerce Email Marketing is the art of using email as the medium to generate revenue for your online store. Ecommerce email marketing can be simple with sending an email to customers who purchase your products. It can also be rather complex with having multiple campaigns and flows working together to generate sales and increase revenue. […]

The post A-Z of Ecommerce Email Marketing [INFOGRAPHIC] appeared first on Springboard Marketing.

Secret To Happiness

by i3 Social @ i3 Media Solutions

Every business is searching for new ways to attract clients, improve upon sales, and find better ways to represent themselves– digital marketing and branding is a huge part of this. Correctly done, how your business conducts itself online can improve…

“This site may be hacked” message in Google’s Search Results

by i3 Technology @ i3 Media Solutions

One of the most alarming things you may come across when searching Google is the dreaded “This site may be hacked” message.  If you were a potential customer, would you click through and risk it?  Or would you avoid that…

Join Us at Our Google Bites on Video Marketing

by Kelley Trosko @ Millennium Marketing Solutions

Did you know that 80% of your online visitors will watch a video, while only 20% will actually read content? Join us Wednesday, July 12 from 11:30 am – 1 pm for a Google video marketing seminar on how to grow your business using creative and captivating video! Improve your ROI and provide your customers […]

The post Join Us at Our Google Bites on Video Marketing appeared first on Millennium Marketing Solutions.

How to Do Customer Engagement If You’re In a Unique Niche

by Today's Industry Insider @ The Kissmetrics Marketing Blog

I once worked with a business that specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your […]

Social Media Loyalty

by i3 Social @ i3 Media Solutions

Social media is huge these days when it comes to digital marketing– many businesses depend on the major platforms (Twitter, Facebook, Instagram, etc.) to reap the expansive marketing exposure that they can earn. Not only this, but the majority of…

Top 4 Reasons Why #Hashtags Matter

by Jamie Heathcote @ Millennium Marketing Solutions

Hashtags are everywhere, or in case you haven’t made it to the 21st century, it used to be the pound sign. You see this tic-tac-toe board on Facebook, Twitter, Pinterest, Instagram, at events, and even on commercials and movie trailers. You might find yourself wondering, “What’s the deal with these hashtags?” Don’t worry, you’re not […]

The post Top 4 Reasons Why #Hashtags Matter appeared first on Millennium Marketing Solutions.

5 Tips to Capitalize Your Business Marketing on Pinterest

by i3 Technology @ i3 Media Solutions

Pinterest is a social media platform unlike any other– instead of focusing on community and togetherness, it’s typically for much more individual usage! It’s a platform made to inspire people to do what they love, to create, and to build…

How The Holiday Inn Casa Grande’s Website Went From Drab to Fab

How The Holiday Inn Casa Grande’s Website Went From Drab to Fab

by Leonardo @ Vizlly

The Holiday Inn Casa Grande’s old website was seriously lacking. Its homepage was missing that “WOW factor” to draw travel shoppers in. The Accommodation types were uninspiring and text-heavy. And, most importantly, its website was not optimized for mobile. See how Vizlly helped this hotel start ranking higher in search results, and engaging more website visitors.

SEOM Welcomes 4M Communication to the Family!

by Danielle Forte @ SEOM

4M Communication is a full-service public relations agency and the newest division of SEOM Interactive.  At SEOM, we’ve been offering public relations services to our clients for the past three years. However, in the last year or so, our owner, Mark noticed that the requests for PR had been increasing. It became apparent that there […]

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

Keeping Track of SEO

by i3 Staff @ i3 Media Solutions

When dealing with search engine optimization, it’s easy to become focused entirely on getting a top rank with search engines. The problem with this is that a website’s rank among search engines can change so quickly, even as often as…

Search Engine Optimization & Online Marketing

Search Engine Optimization & Online Marketing


Search Engine Optimization & Online Marketing

Located In Philadelphia. Serving The World. Steel Media: A Google Certified Partner

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice


Smart Insights

Our recommendations on SEO best practice Search Engine Optimisation (SEO) is arguably THE most cost-effective digital marketing technique, but also the most challenging to get right. Our SEO resources are aimed at marketers who need to ask the right questions …..

Don’t Neglect Your Google My Business Listing

by Eron Cohen @ Millennium Marketing Solutions

Recently, I did a search for an apartment complex in Gaithersburg, Maryland. As Google often does in response to a local search, they presented me with a knowledge graph of the property as part of the search results. Rather than show me a photo of the apartments or the exterior, I was shown an overflowing […]

The post Don’t Neglect Your Google My Business Listing appeared first on Millennium Marketing Solutions.

Staying on Top of Google’s Algorithm

by bmgadmin @ BMGcreative

Keeping up with Google’s frequent changes to its search algorithm is challenging, but critical for your online presence. Nobody knows the exact weight Google applies to each factor it considers, but it is known that google takes into account the quality of the website, the freshness of content, key words used on the site, and […]

The post Staying on Top of Google’s Algorithm appeared first on BMGcreative.

CMO Update: SEO Updates and Insights for the Rest of 2017

by Ellen Gomes @ Search Engine Optimization – Marketo Marketing Blog – Best Practices and Thought Leadership

If you haven’t had time to keep up with the endless cycle of SEO news and Google changes, there’s no need to worry. Here’s a quick guide to the important things you might have missed, and what they mean for your SEO strategy in 2017 and beyond.

The post CMO Update: SEO Updates and Insights for the Rest of 2017 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Let Us Help You Master Your Social Media Marketing

by i3 Social @ i3 Media Solutions

Today, we’re delving more into what i3 can do to help you with your social media marketing. We know it’s not easy to establish and maintain a social media presence for your business. In fact, it can be challenging to…

What is Search Engine Optimization?

What is Search Engine Optimization?


The Balance

What is Search Engine Optimization? Here's a broad SEO definition and some advice for small business owners.

Search Engine Optimization | Springboard Marketing

Search Engine Optimization | Springboard Marketing


Springboard Marketing

Solve your website traffic problems with a few basic SEO tactics. Let Springboard craft an SEO strategy that will increase quality traffic, swiftly.

Marketing Metrics that Matter

by bmgadmin @ BMGcreative

If you’re in Marketing, you know that you are constantly asked to justify the results of your campaigns and efforts. When it comes to their success or failure, the numbers don’t lie! If you are reporting your numbers back to the CEO, it’s important to identify the right key performance indicators, or you may not […]

The post Marketing Metrics that Matter appeared first on BMGcreative.

Automated Email Marketing

by i3 Staff @ i3 Media Solutions

We have previously discussed how email marketing campaigns can be a lucrative step for businesses to take, with a key element of making the emails as appealing as possible to the receivers.  Making the emails personal, easy to view and…

Technical vs. Engagement SEO: The What, Why, and How of Modern SEO

by Nate Dame @ Search Engine Optimization – Marketo Marketing Blog – Best Practices and Thought Leadership

An effective SEO strategy leads to increased organic traffic, more qualified leads, better brand awareness, and—ultimately—increased revenue. If your SEO program isn’t providing all of these benefits, you may be allocating too much time to the wrong tasks. It’s time to revisit your strategy. Because SEO has changed a lot in recent years. Veterans of the early days will […]

The post Technical vs. Engagement SEO: The What, Why, and How of Modern SEO appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Search Engine Marketing & Optimization - Star Tribune Media Kit

Search Engine Marketing & Optimization - Star Tribune Media Kit


Star Tribune Media Kit

Leverage our expert local team to reach customers searching for exactly what you offer.

Is Facebook the Next Google? Facebook’s Search Functionality Explained

Is Facebook the Next Google? Facebook’s Search Functionality Explained

by Leonardo @ Vizlly

Facebook is now the second largest advertising seller behind Google. But, according to Facebook’s CFO, David Ebersman, the amount of Facebook ads being shown to its users is reaching a saturation point. For the company to continue to grow, it needs to find new revenue streams. Surprisingly, where Facebook might see the most growth is in search and could be poised to take a run at Google in the not too distant future. Learn how this all impacts your hotel and the need to have a strong presence on Facebook.

Search Engine Land | Must Read News About SEO, SEM & Search Engines

Search Engine Land | Must Read News About SEO, SEM & Search Engines


Search Engine Land

Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Google, Yahoo, Microsoft Live.com and Ask.com work for searchers.

NBC10 & Telemundo62 Studio Visit

by Lauren Ray @ SEOM

Lights! Camera! Action! The SEOM Public Relations team (Danielle and Melanie) took a tour of the NBC10 and Telemundo62 studio in Bala Cynwyd on December 1st. The PR duo belongs to the Philadelphia Public Relations Association (PPRA),  the nation’s oldest and largest independent public relations association, and were given this members-only behind-the-scenes peek at how […]

Google Drops Instant Search

by Gary Steel @ Search Engine Optimization & Online Marketing

“Google has decided to remove Google Instant, so they can focus on ways to make Search even faster and more fluid on all devices.” This is the “instant results” that appear as you type on a computer. We are still evaluating this for Philly Search Engine Marketing clients and will be offering a positioning piece […]

Screaming Frog Drinking Bottles Giveaway

by screamingfrog @ Screaming Frog

It’s time for another giveaway. This time, you can win some very cool Screaming Frog aluminium drinking bottles. You’ve probably been told you should drink more (water), so why not keep hydrated in SEOtyle? Sorry. The large capacity (770ml) and twist on lid make them perfect for water at your...

Getting Started with Automated Email Marketing

by Sherice Jacob @ The Kissmetrics Marketing Blog

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it […]

How to Get Customer Reviews and Why to Start Now

by i3 Social @ i3 Media Solutions

According to research conducted by BrightLocal, approximately 70% of consumers will leave a review for a business when asked. Why is this important information to hold on to? Reviews are everywhere. They pop up on search engines, local listings, and…

Top Four Reasons to Choose a Boutique Marketing Agency

by i3 Social @ i3 Media Solutions

When looking for a marketing company to fulfill your needs, it may be tempting to reach out to a huge, well-known marketing agency. Many are familiar names, work with big brands, and have an overall established appeal. However, it can…

9 Digital Marketing Quotes to Help You Grow Your Business

by Jason Parks @ The Media Captain

In meeting with many business owners and entrepreneurs over the years, there seem to be nine specific marketing quotes that resonate with these ambitious businessmen and women. Just like a comedian remembers his best jokes and tosses away the ones that generate only few laughs, I try to remember and jot down the marketing quips

Keeping Your Marketing Message Simple and Impactful

by bmgadmin @ BMGcreative

With any marketing message, your goal is to educate, entice, and retain customers. No matter how complex your core products and services are, there’s always value to be gained by keeping your marketing message both simple and impactful. Minimalist marketing makes your message easier to understand, and it also helps to keep it strongly implanted […]

The post Keeping Your Marketing Message Simple and Impactful appeared first on BMGcreative.

Robots and cobots in Logistics 4.0 – the next stage of growth

by J-P De Clerck @ i-SCOOP

Despite the de facto main attention for the Internet of Things when people talk about ‘Industrie 4.0’, many other/related technologies and realities take center stage in Industry 4.0 and Logistics 4.0. Among them: robotics. Obviously, they are already used a lot in manfacturing and logistics. However, the market is about to accelerate as research and […]

Timely, Creative Content is Integral

by i3 Social @ i3 Media Solutions

What parts make up the backbone of an incredible website? It may begin with aesthetics, usability, and search engine optimization, but not everyone may include the all-important content on this list. Website content is a strong force that can either…

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

Professional SEO Services | Main Path Marketing

Professional SEO Services | Main Path Marketing


Main Path

Professional SEO services that will improve your rankings within Google. Learn more about our SEO services company and strategies by contacting us today.

“This site may harm your computer” Message in Google Search Results

by i3 Technology @ i3 Media Solutions

Last week, we talked about the “This site may be hacked” warning.  Today, we are going to discuss something similar, but quite different: the “This site may harm your computer” warning. So what’s the difference?  Both sound bad, don’t they? …

3 Steps To Get Started On Social Media

by i3 Social @ i3 Media Solutions

As an ever-thriving and evolving means of advertising, social media platforms can be a crucial component when it comes to any business’ marketing strategy. However, starting up a business page on any social media platform can be a daunting task.…

Tips on How to Define the Main Purpose of Your Website

by Colleen Loos @ MAXBURST

Research makes a purposeful website, and a website with a goal becomes a useful tool for its visitors. Your website is your primary online presence, the “Internet face” of your business. It’s the trusted website where anyone can go to learn about your offerings. To better serve your prospects and customers, your website must have […]

The post Tips on How to Define the Main Purpose of Your Website appeared first on MAXBURST.

How many photos should I post on Instagram per day?

by Jason Parks @ The Media Captain

Written By: Jason Parks A common question I receive from business owners, entrepreneurs and marketing managers is, “how often should I post on Instagram per day?” My response is always a simple one… “Are you producing compelling content?” If you are not putting in the time and effort to produce great content or if you

What Is SEM? PPC & Paid Search Marketing Explained

What Is SEM? PPC & Paid Search Marketing Explained


Search Engine Land

Everything marketers need to know about SEM, PPC & Paid Search Marketing. Authoritative daily news, search advertising tips & tactical How To Guides for PPC

Search Engine Optimization (SEO) Services | Internet Marketing Inc.

Search Engine Optimization (SEO) Services | Internet Marketing Inc.


Internet Marketing Inc

Get the most out of earned media marketing with SEO services. Our Internet Marketing Inc. search engine optimization consultants will get you to the top!

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

3 Reasons Your AdWords Traffic Is Not Qualified

by Today's Industry Insider @ The Kissmetrics Marketing Blog

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]

Screaming Frog SEO Spider Update – Version 7.0

by screamingfrog @ Screaming Frog

I’m delighted to announce Screaming Frog SEO Spider version 7.0, codenamed internally as ‘Spiderman’. Since the release of rendered crawling in version 6.0, our development team have been busy working on more new and exciting features. Let’s take a look at what’s new in 7.0. 1) ‘Fetch & Render’ (Rendered...

Everything Hotels Need to Know About Guest Reviews

Everything Hotels Need to Know About Guest Reviews

by Leonardo @ Vizlly

10 years ago, travel shoppers were not flocking to review sites before booking hotels, but now it’s a given that prospective guests conduct their research before booking. In the long run, careful management of online guest reviews will help drive more bookings and increase your revenue.

Search Terms from Search Partners: Why eBay May Be Messing with You

by Lauren Ray @ SEOM

Post by Josh Pack, Google/Bing PPC Specialist at SEOM Interactive: As a PPC Specialist who works daily within Google AdWords, I  see some peculiar search terms from time to time. Most of the time, we have a chuckle at how some people search for products or services in strange ways, and then add a simple negative […]

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

Optimize Your Hotel’s Facebook Page to Drive More Direct Bookings

Optimize Your Hotel’s Facebook Page to Drive More Direct Bookings

by Leonardo @ Vizlly

Get practical tips for how to improve your hotel's visibility in Facebook search results, and how to optimize your Facebook page to convert visitors into direct bookings.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

7 Biggest PPC Nightmares Sinking Your ROI

by Today's Industry Insider @ The Kissmetrics Marketing Blog

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, […]

7 SEO Metrics that Reflect Revenue Growth and Prove Value

by Nate Dame @ Search Engine Optimization – Marketo Marketing Blog – Best Practices and Thought Leadership

There are an endless number of metrics that marketers—and SEOs, specifically—can track, but attempting to monitor all of those metrics would require a significant amount of effort that would likely yield a low ROI. Instead, choose specific metrics that illustrate how SEO is aiding department or organizational goals, and focus on how those metrics can lead to revenue-driving insights and growth.

The post 7 SEO Metrics that Reflect Revenue Growth and Prove Value appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

How To Fetch & Render (Almost) Any Site

by screamingfrog @ Screaming Frog

From time to time, we’ve struggled to get access to Google Search Console quickly from a client to perform a fetch and render. Or, we’ve just wanted to perform a fetch and render on a third party site that isn’t verified to us, to understand how it renders, or test...

AdWords History Timeline Published

by Jason Lock @ Screaming Frog

For those of us who have been in paid search since before AdWords was on the scene, it’s easy to forget the details about when certain “features” were released, and in what form they first appeared. For those who are newer to the industry, it’s probably hard to imagine the...

The Importance of a Well Planned Layout

by i3 Staff @ i3 Media Solutions

When creating a website, the layout can have a tremendous impact on how visitors interact with your site and, in turn, how it is ranked with search engines.  A website may be full of great content, but if a user…

How to Leverage SEO for B2B Lead Generation

by Nate Dame @ Search Engine Optimization – Marketo Marketing Blog – Best Practices and Thought Leadership

Lead generation strategies are evolving to meet new expectations, but the one element still missing from most play books may be the one that could make the most dramatic improvement: SEO. Read on to learn how you can use SEO to improve your lead generation strategies.

The post How to Leverage SEO for B2B Lead Generation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Webinar Recap: Smart SEO Strategies to Drive Direct Bookings

Webinar Recap: Smart SEO Strategies to Drive Direct Bookings

by Leonardo @ Vizlly

In our recent webinar, we were joined by Jennifer Wesley from Google to discuss smart SEO strategies to drive direct bookings. Learn how the rise of mobile is reshaping the travel shopping journey, how machine-learning can help you better target travel shoppers, and strategies to get your website ranking higher in search engine results. Read our recap and watch the webinar on-demand.

Top 3 Items for Trade Shows

by Aaron Peach @ Millennium Marketing Solutions

Trade show season is coming! While everyone is scrambling to get ready, make sure you’re ahead of the game with the latest and greatest promotional products to have at your next event! An estimated 83% of consumers like receiving a promotional product with an advertising message and after receiving a promotional product, 85% of consumers […]

The post Top 3 Items for Trade Shows appeared first on Millennium Marketing Solutions.

Search Engine Marketing | Prepared Marketing

Search Engine Marketing | Prepared Marketing


Prepared Marketing

Search Engine Marketing is typically thought of paid advertising in search engines like Google, Bing, and Yahoo. However, some include this to mean search engine optimization (SEO). At Prepared Marketing we speak of this as pay-per-click advertising within theses results. We specialize in creating, optimizing, and testing paid advertising. Management ... Read More

Google’s Mobile First Policy May Benefit Your Business

by Colleen Loos @ MAXBURST

Google’s shift to mobile first is about trying to keep its users who search the internet happy. Google is in the process of testing its new mobile first indexing policy that will soon be in place. It matters because all businesses that have an online presence are subject to the effects of Google Search algorithms. […]

The post Google’s Mobile First Policy May Benefit Your Business appeared first on MAXBURST.

Emma Explains Reviews

by i3 Staff @ i3 Media Solutions

On a scale of 1-10, how important are reviews for a business marketing online? 10. How does a business get a client to leave a review? It can be as simple as asking! … but, you may ask, what if…

Ecommerce Marketing Capture Tools: Privy vs. Justuno

by Katy Schrage @ Springboard Marketing

In the world of ecommerce marketing, pop ups and interstitials are being discussed more and more as integral tactics in advanced marketing strategies. They are being used so much, in fact, that Google implemented pop up rules and guidelines tempering their use at the beginning of this year. While following the appropriate display rules, pop […]

The post Ecommerce Marketing Capture Tools: Privy vs. Justuno appeared first on Springboard Marketing.

Evolving Market Strategies

by i3 Social @ i3 Media Solutions

The average person is flooded with over 2,000 outbound marketing interruptions per day, claims a study by HubSpot. Not only this, but there is now a multitude of ways to avoid them, from caller ID, to spam folders, and even…

Machine Learning: How Google is Helping Hoteliers Get Smarter with Search

Machine Learning: How Google is Helping Hoteliers Get Smarter with Search

by Leonardo @ Vizlly

Google's advancements in data collection & machine learning can help hoteliers get in front of the right people, at the right time, with the right message. Read this excerpt from Jennifer Wesley, our webinar guest speaker last week, to learn more.

How To Audit Backlinks In The SEO Spider

by screamingfrog @ Screaming Frog

There’s plenty of reasons you may wish to audit backlinks to a website, whether it’s to check the links are still live and passing link value, they’ve been removed or nofollowed after a link clean up, or you want to get more data on the links which Google Search Console...

Google’s SEO Starter Guide From 2010 Still Relevant!

by Gary Steel @ Search Engine Optimization & Online Marketing

“In September 2010, about seven years ago, Google released their “Search Engine Optimization Starter Guide”, here is the PDF download. When Gary Illyes from Google was asked if the document is “still relevant/best practices” Gary said yes it is.” Read the entire article on Search Engine Roundtable here: Google’s SEO Starter Guide From 2010 Still […]

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