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Social Media vs a Blind Date

by Becca Rasmussen @ Social Eyes Marketing | Boise Idaho

First dates are a work of art. We’ve all been there, we’ve all experienced the nauseated feeling we get as we wait for the doorbell to ring or experience the...

The post Social Media vs a Blind Date appeared first on Social Eyes Marketing | Boise Idaho.

The 10 Most Important PPC KPIs You Should Be Tracking by @ChandalN

by Chandal Nolasco da Silva @ Paid Search – Search Engine Journal

It's important to report on PPC performance indicators that make sense. Here are 10 essential KPIs for PPC.

The post The 10 Most Important PPC KPIs You Should Be Tracking by @ChandalN appeared first on Search Engine Journal.

Marketing Day: E-commerce SEO mistakes, Facebook tests new ad format & interactive native content

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Local Map Optimization: How to Rank Your Business Higher in Google

by Ray Kirsch @ Dynamics Online

Guide to Improve Google Maps Rankings What Is Local Search Engine Optimization? Local SEO focuses on improving search result rankings within specific geographic locations. If I do a Google search for “Ice cream in Cleveland,” Google serves me specific results based on my geographic location. The prime local search ranking […]

360i

360i


360i

Forrester's Search Wave 2016 leader, 360i's search marketing services help brands move past traditional paid search and SEO, investing in envelope-pushing staff and innovation to drive bottom line results.

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

The Three C’s of Creating Content for Mobile Users

by brandonshutt @ Online Marketing Institute

Editor's Note: Josh R Jackson is a contributing editor at BestMarketingDegrees.org. To compliment the brand new mobile marketing classes in our updated catalog, he joins us to discuss three rules for developing effective mobile content.   Near the end of 2016, Zenith forecast that 75% of online content consumption will be mobile by the end of 2017. Combine […]

The post The Three C’s of Creating Content for Mobile Users appeared first on Online Marketing Institute.

6 Tips To Boost Under-Performing AdWords Campaigns

by Daniel Arbizu @ Web and SEM

6 Tips To Boost Under-Performing AdWords Campaigns Do AdWords campaigns that don’t meet your expectations make you anxious? When you plunge into the analytics to realize what’s keeping your campaign from high returns, you won’t just increase profitable understanding, you’ll likewise begin to improve your record for development as opposed to closing it down. Maintain a strategic distance from this torment and change the underachieving...

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The post 6 Tips To Boost Under-Performing AdWords Campaigns appeared first on Web and SEM.

The State of SEO in Travel: 13 Eye Popping Statistics

The State of SEO in Travel: 13 Eye Popping Statistics

by Leonardo @ Vizlly

To win more direct bookings, you need to drive more website traffic. And for that to happen, your website needs to be “discoverable” by search engines. We’ve compiled the following Infographic to help you understand the true impact of SEO in the travel industry today, and where to focus your SEO efforts.

Next Generation Marketing Solutions with Clickable and Oracle

by admin @ Clickable - The Marketing ROI Dashboard Company

The Clickable Team, led by LookSmart CEO, Michael Onghai and COO John Raven recently dropped by Oracle’s Campus to talk about how the two companies are working together towards delivering high performance analytics dashboards for various  industries. You can find out more about the Clickable/Oracle partnership here.

The post Next Generation Marketing Solutions with Clickable and Oracle appeared first on Clickable - The Marketing ROI Dashboard Company.

One Revealing Thing We Learned About Day Parting PPC Campaigns

by Brynn Smith @ Clickable - The Marketing ROI Dashboard Company

Experts and workshops have suggested that the best time to run ad campaigns is approximately 5Pm-midnight EST. Some have even advised pausing campaigns after the midnight hour.  However, first-hand data shows that this might not be the best strategy. Clickable and Sankia collected six months of conversion data from the search ads of a group of leading

The post One Revealing Thing We Learned About Day Parting PPC Campaigns appeared first on Clickable - The Marketing ROI Dashboard Company.

The Best Summer Vacation Marketing Services

by InfoUSA @ infoUSA

It’s summer time, and that means you need to identify the marketing strategies that will work best to deliver your message.

The post The Best Summer Vacation Marketing Services appeared first on infoUSA.

Is Facebook the Next Google? Facebook’s Search Functionality Explained

Is Facebook the Next Google? Facebook’s Search Functionality Explained

by Leonardo @ Vizlly

Facebook is now the second largest advertising seller behind Google. But, according to Facebook’s CFO, David Ebersman, the amount of Facebook ads being shown to its users is reaching a saturation point. For the company to continue to grow, it needs to find new revenue streams. Surprisingly, where Facebook might see the most growth is in search and could be poised to take a run at Google in the not too distant future. Learn how this all impacts your hotel and the need to have a strong presence on Facebook.

10 Ways to Incorporate Social Media into Your Trade Show

by Jamie Heathcote @ Millennium Marketing Solutions

With much anticipation, trade show season is fast-approaching! There are many ways to boost your booth traffic and put your business out there before, during, and after the show. Integrating social media into your trade show and event marketing plan is a great way to enhance your business’ presence. Our social media, promotional product, and trade […]

The post 10 Ways to Incorporate Social Media into Your Trade Show appeared first on Millennium Marketing Solutions.

Facebook and social media marketing at RG Media Company

by Jason Miller @ RG Media Company

Social media is a critical tool for businesses of any size to connect with their customers. We offer social media services including account and ad management. Whatever your goal may be, we will work closely with you to target your customers and to meet objectives. Take a look at just some of the strategies we... Read more »

The post Facebook and social media marketing at RG Media Company appeared first on RG Media Company.

AdWords – Google Partner In Boulder City

by Daniel Arbizu @ Web and SEM

Google Partner In Boulder City Colorado locals all know that Boulder City is unlike anywhere else on Earth. The people here move to the beat of their own drum and don’t conform to society’s norms. Internet search trends that are normal in other parts of the country are not necessarily the same here. That’s just one reason why it is essential to hire a local...

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The post AdWords – Google Partner In Boulder City appeared first on Web and SEM.

Local Search Best Practices

by mli @ Search Engine Marketing – Online Marketing Institute

The post Local Search Best Practices appeared first on Online Marketing Institute.

Google AdWords Highlights Popular Search Terms Used to Find Your Website by @MattGSouthern

by Matt Southern @ Paid Search – Search Engine Journal

Google AdWords introduced a new ‘Searches’ card which highlights popular words and phrases that are used to find your business.

The post Google AdWords Highlights Popular Search Terms Used to Find Your Website by @MattGSouthern appeared first on Search Engine Journal.

7 Biggest PPC Nightmares Sinking Your ROI

by Today's Industry Insider @ The Kissmetrics Marketing Blog

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, […]

Clickable acquires Talkwheel to help brands create conversations with their customers

by Brynn Smith @ Clickable - The Marketing ROI Dashboard Company

Talkwheel, a company that offers a unique way to visualize customer conversations, has been acquired by Clickable. Founder and CEO Jeff Harris said that Talkwheel has seen its revenue grow by about 400 percent annually over the past two years. At the same time, there’s been “a lot of consolidation going in the social media marketing

The post Clickable acquires Talkwheel to help brands create conversations with their customers appeared first on Clickable - The Marketing ROI Dashboard Company.

What is Search Engine Marketing (SEM)? - Definition from Techopedia

What is Search Engine Marketing (SEM)? - Definition from Techopedia


Techopedia.com

Search Engine Marketing SEM Definition - Search Engine Marketing (SEM) is a process by whi

3 Ways Content Marketing is More Than Just Managing a Blog

by brandonshutt @ Online Marketing Institute

Editor's Note: Josh R Jackson is a contributing editor at BestMarketingDegrees.org. To compliment the brand new content marketing classes in our updated catalog, he joins us to explain the responsibilities of a content marketing master.   After spending hours and hours of planning and posting content, many content marketers slip into thinking their role is simply an exercise […]

The post 3 Ways Content Marketing is More Than Just Managing a Blog appeared first on Online Marketing Institute.

The Beginner's Guide to Launching a Mobile SEO Campaign

The Beginner's Guide to Launching a Mobile SEO Campaign

by Aaron Agius @ Entrepreneur: Latest Search Engine Marketing Articles

You'll have to play by new rules to target voice search, lightning-fast page speeds and mobile-friendly content.

Improve Engagement on Social Media

by Becca Rasmussen @ Social Eyes Marketing | Boise Idaho

Ever wonder why you posts and tweets are receiving that much engagement? Are you posting the right content at the right time on the right platform? Below are some tips...

The post Improve Engagement on Social Media appeared first on Social Eyes Marketing | Boise Idaho.

Hello world!

by DigitalMarketing @ Website Development & Digital Marketing

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

The post Hello world! appeared first on Website Development & Digital Marketing.

Programming Innovation: Get Customer Reviews Through Text Messaging

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

The GoLocalReviews.com Text Review App (Demo video at the bottom of this article) With an ever-increasing number of savvy consumers searching the internet for local products and services, the impact of reviews on a local business’s continued success is becoming more and more apparent. Because of this, City Ranked Media developed the GoLocalReviews.com App (patent […]

The post Programming Innovation: Get Customer Reviews Through Text Messaging appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

How to Curate Content: Tips and Tools

by ThriveHive @ ThriveHive

When used properly, curated content can improve the effectiveness of your marketing. You can garner more page views, repeat visitors, more subscribers, backlinks and so on. […]

The post How to Curate Content: Tips and Tools appeared first on ThriveHive.

6 Types of Online Advertising for Your Business

by ThriveHive @ ThriveHive

As new technology continues to change how we use the internet, marketers continue to find new ways to reach their audiences. While there are many free […]

The post 6 Types of Online Advertising for Your Business appeared first on ThriveHive.

How To Literally Get Your Business On The Map

by Daniel Arbizu @ Web and SEM

 How To Literally Get Your Business On The Map Google My Business – If you’ve ever looked online for a restaurant or any local store on the internet, you will notice that some businesses show up on Google Maps in the search results and some don’t. You may have asked yourself, “How did they get their business on Google Maps?” Google My Business Well, the...

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The post How To Literally Get Your Business On The Map appeared first on Web and SEM.

Minnesota Search Engine Marketing Association - MnSearch

Minnesota Search Engine Marketing Association - MnSearch


MnSearch

MnSearch is a non-profit organization dedicated to the education & raising the standards and awareness of the search marketing community in Minnesota.

Meet the Speaker: Katie Larson of Celarity

by Grant Tilus @ MnSearch

With the summer now past us. September is a time for us all to once again begin thinking about our path forward; both in season and in our careers. Because...

The post Meet the Speaker: Katie Larson of Celarity appeared first on MnSearch.

Marketing Day: Facebook tests Bonfire video app, a personalization road map & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

7 Ad Copy Tests That Will Improve Your PPC Performance by @jonleeclark

by Jon Clark @ Paid Search – Search Engine Journal

These ad copy tests will help your ads suck less by increasing CTR, improving quality score, and growing conversions.

The post 7 Ad Copy Tests That Will Improve Your PPC Performance by @jonleeclark appeared first on Search Engine Journal.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

How to Use Search Engine Marketing | Marketing MO

How to Use Search Engine Marketing | Marketing MO


Marketing MO

Understanding how to use search engine marketing effectively is an important skill for every marketer. Here's a guide for using SEO and SEM.

Is it Valid to Offer SEO Without Result Estimates?

Is it Valid to Offer SEO Without Result Estimates?

by Mike Le @ Entrepreneur: Latest Search Engine Marketing Articles

What to look for from your digital marketing agency when creating a SEO growth plan.

Meet the Summit Speaker: Ayat Shukairy of Invesp

by Grant Tilus @ MnSearch

We had the opportunity to interview several of our highly anticipated speakers for the 2017 MnSearch Summit. Keep reading to learn more about Ayat’s career advice, her interest in AI, and...

The post Meet the Summit Speaker: Ayat Shukairy of Invesp appeared first on MnSearch.

Partners connect with Google

by Miguel @ gramercy global media Inc.

Come and join us on September 28th at 11:30 am at our New York City office for the latest mobile trends, research, and insights to help businesses reach customers in all their moments of need. Find out more about how we can help you grow your business! Sign up here today. https://partnersconnect.withgoogle.com/event/gramercy-global-media-inc  

Demand Transparency

by Gary Steel @ Search Engine Optimization & Online Marketing

Google requires advertising agencies and resellers of their ad services to be completely transparent with their customers.  What that means is, as an advertiser you are entitled to know the exact cost of your ads. It’s the price that Google would sell search, display, retargeting and YouTube video ads direct to the customer. Google’s rules […]

Search Engine Marketing Services (SEM) - Dex Media

Search Engine Marketing Services (SEM) - Dex Media


Dex Media

Make the most of your advertising dollars with our Search Engine Marketing Services. Build a powerful local SEM campaign tailored to your business.

Search Engine Marketing Maryland | Millennium Marketing

Search Engine Marketing Maryland | Millennium Marketing


Millennium Marketing Solutions

Millennium Marketing provides effective Search Engine Advertising Campaigns on Google, Bing, and Social Media. Contact our experienced experts.

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

Plastic Surgeon – Search Engine Marketing

by Daniel Arbizu @ Web and SEM

Plastic Surgeon – Search Engine Marketing When someone is looking for a plastic surgeon, they go to their phone, tablet, or nearest computer and typically input search terms like “plastic surgeon near me” in their web browser. So, don’t you think it would be a good idea for your practice to deliver custom online ads to people searching these terms in your service area? Search...

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The post Plastic Surgeon – Search Engine Marketing appeared first on Web and SEM.

Webinar Recap: Smart SEO Strategies to Drive Direct Bookings

Webinar Recap: Smart SEO Strategies to Drive Direct Bookings

by Leonardo @ Vizlly

In our recent webinar, we were joined by Jennifer Wesley from Google to discuss smart SEO strategies to drive direct bookings. Learn how the rise of mobile is reshaping the travel shopping journey, how machine-learning can help you better target travel shoppers, and strategies to get your website ranking higher in search engine results. Read our recap and watch the webinar on-demand.

Google AdWords Will Track How Often Your Shopping Ad is Displayed First by @MattGSouthern

by Matt Southern @ Paid Search – Search Engine Journal

Google AdWords will now report on how often one of your shopping ads appears in the top position.

The post Google AdWords Will Track How Often Your Shopping Ad is Displayed First by @MattGSouthern appeared first on Search Engine Journal.

How Video Marketing is Changing the Web in 2017

by SearchEngineOptimization @ Simply Design

The web is changing, and along with it are businesses all over the world who are looking for newer and better ways to connect with their audience. With the explosion of YouTube in recent years, video marketing has become part of any growing business’s core repertoire. Taking advantage of the best video production Albuquerque has […]

The post How Video Marketing is Changing the Web in 2017 appeared first on Simply Design.

Why and How Should I Use Video?

by Michelle Fazenbaker @ Millennium Marketing Solutions

Did you know that YouTube is the world’s second largest search engine? There are one billion hours watched daily, not including the video advertisements, cooking demonstrations, and how-to videos that you see when you scroll through Facebook. By the end of 2017, video will account for 69% of all consumer internet traffic, according to Cisco. […]

The post Why and How Should I Use Video? appeared first on Millennium Marketing Solutions.

The clear way to drive the message home

by Salesgenie (drewl) @ Salesgenie

The post The clear way to drive the message home appeared first on Salesgenie.

NBA Face-Off!

by cblair @ Clickable - The Marketing ROI Dashboard Company

Basketball has officially started, and whether you’re a sports enthusiast, or apathetic to hoops, you’re likely interested in the social stats. Today we are going to pit the Western Conference vs the Eastern conference. Which teams have the greatest Facebook presence? Who engages their fans the most?  Western Conference: The LA Lakers, by a huge

The post NBA Face-Off! appeared first on Clickable - The Marketing ROI Dashboard Company.

What is search engine marketing (SEM)? definition and meaning

What is search engine marketing (SEM)? definition and meaning


BusinessDictionary.com

Definition of search engine marketing (SEM): Internet marketing method that focuses on purchasing ads which appear on the result pages of search engines such as Google. Many search engines offer ways for individuals or businesses to purchase ...

Search Marketing News & Tips from Marketing Land

Search Marketing News & Tips from Marketing Land


Marketing Land

Search Marketing is the process of acquiring traffic or customers via search engines such as Google, Bing, Yahoo and others. Search marketing generally involves two disciplines: SEO (search engine optimization) and SEM (search engine marketing). The former focuses on acquiring customers via visibility in natural/organic search results, and the latter focuses on acquiring customers by placing paid ads on search result pages. Marketing Land covers major search marketing news and strategic advice in the area. Our sister-site, Search Engine Land provides in-depth news coverage, analysis and lots of tips and tactics.

Expert SEO Quiz

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

Consider yourself an Expert at SEO in 2015? Take our quiz and find out how you rank. As with any quiz pertaining to SEO, some answers can be argued to be right or wrong. The below quiz is based upon White Hat SEO practices, as well as search engine rules, so answer accordingly.

The post Expert SEO Quiz appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

Marketing Day: Becoming an analytical marketer, holiday shopping forecasts & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

3 Reasons Your AdWords Traffic Is Not Qualified

by Today's Industry Insider @ The Kissmetrics Marketing Blog

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]

Market Research / Competitive Analysis – Information & Resources

by Daniel Arbizu @ Web and SEM

Market Research / Competitive Analysis – Information & Resources In order to find a competitive edge in your industry, you will want to combine market research and competitive analysis in order to give your business the insight to create a unique approach and find out who your customers are. Find Customers Utilizing Market Research It is a good idea to find out if there is...

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The post Market Research / Competitive Analysis – Information & Resources appeared first on Web and SEM.

Content is King

by Becca Rasmussen @ Social Eyes Marketing | Boise Idaho

Content marketing is one of the most important trends this year. With content marketing you are able portray the exact reason why your customers need your product or service, without...

The post Content is King appeared first on Social Eyes Marketing | Boise Idaho.

SEM, SEO, Oh My! Search Engine Marketing Explained.

SEM, SEO, Oh My! Search Engine Marketing Explained.


The Balance

Definition of engine marketing as it applies to marketing a home business

8 Common Small Business Marketing Challenges (and How to Overcome Them)

by ThriveHive @ ThriveHive

In today’s competitive market, starting a small business is hard enough, let alone growing it. Small business owners have to juggle historical information, current priorities, future […]

The post 8 Common Small Business Marketing Challenges (and How to Overcome Them) appeared first on ThriveHive.

Dynamics Online Invites You to Attend an Exclusive Google Partners Event!

by Veronica Blue @ Dynamics Online

B2B Digital Marketing with Dynamics Online & Google   Dynamics Online will co-host a free event with Google to help business leaders better understand and utilize digital advertising. This event consists of a livestream broadcast presented by two of Google’s premier thought leaders.   All registrants will have the opportunity […]

Meet the Speaker: Andrea Guglielmino of Nina Hale

by Grant Tilus @ MnSearch

Start soaking up those picture perfect summer days while you still can; fall is coming up fast. Those fresh green leaves that you remember seeing a few months ago are...

The post Meet the Speaker: Andrea Guglielmino of Nina Hale appeared first on MnSearch.

Best Practices of SEO

by mli @ Search Engine Marketing – Online Marketing Institute

The post Best Practices of SEO appeared first on Online Marketing Institute.

SEO Code Innovation: Targeting SEO Through GPS Location

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

GPS Targeted SEO We here at City Ranked have been busy testing, retesting, and refining SEO tactics based upon GPS coordinates of web enabled devices. Most internet enabled devices manufactured in the last few years including laptops, tablets, and smartphones have some sort of GPS locating feature built into them. These features are being used […]

The post SEO Code Innovation: Targeting SEO Through GPS Location appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

Two Must-Know Digital Marketing Trends You Need to be Aware of in 2017

by Veronica Blue @ Dynamics Online

Happy New Year! We’re well into January, which means 2016 is officially in the books. Of course it also means there are exciting new things in the digital marketing space to look forward to in 2017. Staying on top of these changes will help ensure that your business continues to […]

Google to Advertisers: Get Your Mobile Landing Pages Ready by @MattGSouthern

by Matt Southern @ Paid Search – Search Engine Journal

Google is giving notice to AdWords advertisers that AMP landing pages are on the way in two weeks.

The post Google to Advertisers: Get Your Mobile Landing Pages Ready by @MattGSouthern appeared first on Search Engine Journal.

Small Business SEO: Your Questions Answered

by Eron Cohen @ Millennium Marketing Solutions

Search Engine Optimization (SEO) is complicated and competitive. Everyone with a website has the same question: How do I get my content on the first page of the Google search results page so that I can garner the most possible traffic. The answer is not straightforward, and because of the way Google’s algorithm changes it […]

The post Small Business SEO: Your Questions Answered appeared first on Millennium Marketing Solutions.

If the Wizarding World Had Modern Technology

by Becca Rasmussen @ Social Eyes Marketing | Boise Idaho

I just got done reading Harry Potter and the Deathly Hallows. For all you muggles, that’s the last book. It’s always bitter-sweet finishing that series. I laugh, I cry (a...

The post If the Wizarding World Had Modern Technology appeared first on Social Eyes Marketing | Boise Idaho.

Why Your Team Needs a Growth Manager

by Sherice Jacob @ The Kissmetrics Marketing Blog

Growth hackers…growth managers…growth marketers — startups these days are all about growth. But are these titles just different names for the same kind of job? And if you’re a startup, which type should you hire and why? This article will help shine some light on one of the hottest and most lucrative jobs in the […]

Homepages Rarely Convert Because These 6 Elements Are Often Ignored

by Today's Industry Insider @ The Kissmetrics Marketing Blog

No, this headline isn’t clickbait. This article does contain critical homepage elements that are often overlooked. And you might be ignoring them. In fact, the examples I share here are a sure sign that many marketers still ignore critical homepage elements. And conversions are lost for these simple reasons. I’m not going to rehash what […]

Meet the Speaker: Diane Kulseth of the University of St. Thomas

by Grant Tilus @ MnSearch

As summer begins to turn to fall. Late September is a time for us all to once again begin thinking about change; both in season and in our careers. Because even...

The post Meet the Speaker: Diane Kulseth of the University of St. Thomas appeared first on MnSearch.

Boost Your Social Media Presence

by Becca Rasmussen @ Social Eyes Marketing | Boise Idaho

It’s not enough to just have a social media account – you must make a presence on the various platforms. What’s the point of having a Facebook page if you...

The post Boost Your Social Media Presence appeared first on Social Eyes Marketing | Boise Idaho.

Introducing “New Media Organization,” Your Source For Political News That Validates My Worldview

by CONNOR ROHAN and JOE LUTHER @ McSweeney’s

In a media landscape awash with “fake news,” My Side deserves a sanctuary from the slander and harassment we face from The Other Side. That’s why I’m launching New Media Organization, a political news website committed to providing My Side with cherry-picked opinions presented as objective fact to validate my worldview.

New Media Organization is for patriotic Americans who want breaking news, cutting edge analysis, and an echo chamber to help them become fanatical about issues they’re ill-equipped to interpret on their own. Unlike other journalism outlets, New Media Organization isn’t beholden to corporate dollars; we’re motivated by a commitment to accuracy, truth, and the lockstep ideology that I dictate to my staff.

Will you sign up for my grassroots movement?

Some people say my worldview is wrong, but to that I say, “no.” Those people are brainwashed by billionaires and foreign propagandists. To combat their lies, New Media Organization supplies readers with the latest polls demonstrating that the silent majority prefers My Side to The Other Side. Sure, The Other Side has biased polls that say otherwise, but we all know the truth: The Other Side is on the verge of collapse. The Other Side is always collapsing at New Media Organization!

To learn the facts, I suggest you read one of New Media Organization’s countless think pieces that exist solely to justify my black-and-white understanding of how things should be.

Will you join me?

With democracy in peril, America needs my worldview more than ever. New Media Organization strives to be your go-to source for quotes from Venerated Military Figure/Lionized Politician/Popular Celebrity Activist On My Side. For contrast, we also feature quotes from Disgraced Military Figure/Maniacal Politician/Decadent Celebrity Nutjob On The Other Side, thus proving once and for all that My Side’s brilliance is the only thing that can outshine The Other Side’s betrayal of American values.

Take one look at New Media Organization and, if you have no historical or social framework for what you’re reading, I’m confident you’ll reach the same conclusion.

Part of what makes New Media Organization unique is its emphasis on reporting from the trenches. My writing staff is encouraged to spend all day screaming at people on Twitter. All new employees must complete a rigorous workshop on mastering the art of the ad hominem. We even have a budget set aside for traveling to colleges, recording ourselves asking passersby political trivia questions they can’t answer, and releasing selectively-edited compilations with names like “COLLEGE FAIL! INDOCTRINATED ‘STUDENTS’ EXPOSED.” Every day we’re working toward a better future, where everyone admits I’m right because The Other Side is too ignorant to credibly disagree with me.

Will you fight by my side?

Even though we’re brand new, New Media Organization is already gaining traction. Last week we were endorsed by Angry TV Semi-Journalist, lending us enough credibility to garner a following among the most gullible, spiteful Americans alive. Across all social media platforms, we already have 5,000 more followers than The Other Side’s radical fringe media outlet, Other New Media Organization. But to truly make New Media Organization influential enough that it molds reality into what I believe reality has been all along, we have much work to do.

For New Media Organization to grow, those who share my values must engage with the platform by signing up, buying merchandise, and inundating social media contacts with an onslaught of propaganda. So let’s come together, on my terms, and allow New Media Organization to foster an open, honest dialogue centered around Our Side’s shared principles; but if I detect the slightest bit of dissent, consider yourself blocked.

Monologue: I Am a Successful YouTube Video Game Streamer and I Believe Racial Slurs Are Essential to Gaming

by BOB VULFOV @ McSweeney’s

“YouTube’s best-paid star Felix Kjellberg, better known as PewDiePie, has yet again used a racial slur on the video-sharing site.” — The Guardian, 8/11/17

- - -

Hey, YouTubers. I am the top video game streamer on YouTube and I am once again in hot water for making racist comments in the midst of a live stream. In many ways, I have a dream job. I get paid lots of money to stream myself playing video games to an audience of children. I get to accumulate great wealth and influence simply by firing up the latest Final Fantasy game and making noises with my mouth. The best part is, I can do all of this from the comfort of my own smelly bedroom. So, why do I risk losing everything by repeatedly saying racially-charged comments and slurs in my videos? I do it because I believe racial slurs are essential to video gaming and because we must preserve the artistic integrity of video game streaming by allowing gamers to be super racist.

Gamers such as myself often come across heated, high-stress gaming moments. Sometimes, I’ll be leaning back in my padded gaming chair playing Call of Duty and a player on the opposing side will shoot me. This is a perfect time to state something racist with impunity. I am angry at being shot by the other player. I of course don’t mean the racist comment in a hateful way. I’m simply using racist language to publicly express my frustration at being killed in a fictional game that doesn’t matter at all. In these moments, gamers should not be held to the standards of a civil society. It’s not like I say racist stuff outside of gaming. Just because I constantly make racist comments on video does not mean I make racist comments off-camera. I am able to stop being racist once the live stream is over.

It is extremely important to consider the context of a slur when you hear it instead of immediately jumping to conclusions and criticizing the gamer who said it. I see far too many people taking racial slurs at face value and that’s not fair to those of us who feel that saying racist stuff is vital to our occupation.

Given the high levels of stress with which gamers are burdened, racial slurs may slip out of our mouths from time to time. These things happen in the heat of fictional warfare and do not reflect the actual views of the gamers themselves. For example, just because there is an extensive mosaic of anti-Semitic comments and other racial slurs in my videos, that does not mean I am a racist. It just means I am a gamer who has said racist things. Do you see the very clear distinction between the two?

People say that I should be a better role model for the millions of young people who watch my videos. I think I am a fantastic role model. I teach the children who watch my videos that it is important to stand up for artistic integrity. By continuing to spew tasteless jokes in my videos, I am staying true to myself as an artist. Every time I say something incredibly racist for millions of young people to see, I am standing up for context, integrity, and artistic expression.

If video games are art, then recording YouTube videos of yourself playing video games while screaming incoherently is high art. True artists should never be afraid of their work not appealing to every single person on Earth. To that end, I should not be afraid of offending someone with my blatantly racist remarks and clearly I am not since I keep doing it.

I am taking this brave stance because I believe racial epithets are the backbone of video gaming. Whether I am caught in the heat of a gaming moment or simply making a casual racist remark while streaming a playthrough of LittleBigPlanet 3, my hurtful language is part of who I am as a gamer. If I succumb to public pressure and put that sort of unfair creative restriction on my videos, then I’ll no longer be myself. I’ll just be some guy who manages to go about his daily life without saying racist stuff and that’s just not who I am.

Persuading Consumers with Video Psychology

by platypusadmin @ Platypus Local

It’s not necessarily manipulation, but it definitely is the art of persuasion. Video commercial is the leading advertising tool in marketing today. In fact, studies show that 88 percent of business owners claim that video commercials are the most important part of their marketing strategy. And 69 percent of online consumers say they’d rather watch a […]

The post Persuading Consumers with Video Psychology appeared first on Platypus Local.

Google AdWords Label Update: When Less Green Is More Green

by Ray Kirsch @ Dynamics Online

Google Updates Green Ad Labels…Again Several months ago, I covered Google’s implementation of green ad labels within the paid search results. At the time, Google was replacing yellow labels with solid green ones. The internet speculated that the was move rooted in color psychology. The yellow ad label was more […]

Search Engine Marketing Basics for Hospitality - eCornell Blog

Search Engine Marketing Basics for Hospitality - eCornell Blog


eCornell Blog

Whether you search online for sushi or a penthouse suite in Las Vegas, you’ll see them: a line-up of small ads populating the shaded areas above or to the right of your...Read More ››

Google AdWords Expanded Text Ad Character Limits & Tips

by Ray Kirsch @ Dynamics Online

On July 26, 2016, Google launched new expanded text ads (ETA). The new expanded text ads are designed to capitalize on the change in search preference from desktop to mobile devices. The new ad format allows advertisers more control over their ads. They also provide the user with more info […]

Why Segmentation is Vital to Your Marketing Success

by Sherice Jacob @ The Kissmetrics Marketing Blog

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s […]

Real Estate Digital Marketing Seminar with Google

by Jason Miller @ RG Media Company

You’re invited to our real estate digital marketing seminar! Co-hosted by Google, you will learn how to effectively target your customers and how online advertising can help your business grow. When: Wednesday, March 15, 9-9:45 a.m. (Please arrive at 8:30 a.m. for coffee and pastries) Where: RG Media Company, 3500 Chad Drive, Eugene Speakers Raluca... Read more »

The post Real Estate Digital Marketing Seminar with Google appeared first on RG Media Company.

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

Global e-commerce set to grow 25% in 2015

by Samantha @ gramercy global media Inc.

Market research firm eMarketer projects e-commerce sales will eclipse $3.5 trillion within the next five years. The web will account for 7.3% of global retail sales this year, growing to 12.4% by 2019. The fast-growing Asia-Pacific market is expected to fuel a 25% year-over-year increase in global e-commerce in 2015. EMarketer projects North American e-commerce sales […]

Is Search Engine Marketing Right for My Business?

Is Search Engine Marketing Right for My Business?


QuickBooks

Business owners with an online presence may find themselves wondering if they really need SEM, or if they can just get away with optimizing their site. While search engine marketing may not be for everyone, it is certainly something to consider if you want to boost your rankings. Search engine marketing requires more advanced techniques …

Search Engine Marketing Coordinator job at Cendyn in Boca Raton, FL

Search Engine Marketing Coordinator job at Cendyn in Boca Raton, FL


JobScore

There are currently 16 jobs open at Cendyn. Learn more about our Search Engine Marketing Coordinator opportunity and more.

Google Launches New Search Results Interface For Tablets

by Miguel @ gramercy global media Inc.

Google has launched a brand-new interface for searchers on tablet devices. The new interface is very different from the old tablet design, which was a combination of mobile and desktop design in one. This tablet view uses a form of card-like results, with a skinnier top bar navigation and a lot of white space on […]

What Is Search Marketing?

What Is Search Marketing?


Search Engine Land

What Is Search Marketing? Search Marketing encompasses: SEO: Earning traffic through unpaid or free listings SEM: Buying traffic through paid search listin

Are You Retailer? Don’t Miss Our Upcoming Google Bites Event!

by Kelley Trosko @ Millennium Marketing Solutions

Need help marketing your retail business? Join us for a thought provoking seminar on Digital Marketing for the Retail Industry. In today’s digital world, the shopping process continues to evolve, affecting buyers’ path to purchase and ultimately the conversion. Our Google Partner speakers will explain how retailers can get ahead by adjusting their advertising strategies […]

The post Are You Retailer? Don’t Miss Our Upcoming Google Bites Event! appeared first on Millennium Marketing Solutions.

Marketing Day: Facebook Instant Articles update, Google Display Network & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Digital marketing clinics at RG Media Company

by Jason Miller @ RG Media Company

RG Media Company will host a series of free digital marketing seminars on a variety of topics in the upcoming months. All sessions will be at RG Media Company with lunch provided. These clinics are a great opportunity for you to get marketing strategy tips from our experts. All clinics will be from 11:30 a.m.... Read more »

The post Digital marketing clinics at RG Media Company appeared first on RG Media Company.

Marketing Day: RhythmOne buys YuMe, link building campaigns & the duopoly dilemma

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

How Have SEO Services Changed Over the Past Three Years?

by Dan Morley @ Netmark

By Dan Morley CEO at Netmark.com Three years ago, in late 2013, most of the Digital Marketing industry was still trying to figure out how to […]

The post How Have SEO Services Changed Over the Past Three Years? appeared first on Netmark.

Google Drops Instant Search

by Gary Steel @ Search Engine Optimization & Online Marketing

“Google has decided to remove Google Instant, so they can focus on ways to make Search even faster and more fluid on all devices.” This is the “instant results” that appear as you type on a computer. We are still evaluating this for Philly Search Engine Marketing clients and will be offering a positioning piece […]

Google AdWords Labels Go Green

by Ray Kirsch @ Dynamics Online

AdWords Labels Are Officially Turning Green After months of testing, Google has finally decided to officially roll out green AdWords labels. Prior to this, they were a bright yellow color. The green labels clearly blend more naturally with the search results. One would think the green color increases ad blindness […]

4 Ways to Drive More Traffic to Your Website Today

by Bruce @ Netmark

    I can read your mind (kind of) Hold on for one second…Let me summon my mystical powers of digital marketing minding reading. For my next […]

The post 4 Ways to Drive More Traffic to Your Website Today appeared first on Netmark.

Drill Down Into Key Segments to Understand and Improve Your Funnel

by Today's Industry Insider @ The Kissmetrics Marketing Blog

The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning, and the last report they check before leaving for the weekend on a Friday. All serious analytics tools have some version of a funnel report, with differing degrees of flexibility and features. Some […]

Online Advertising

by Daniel Arbizu @ Web and SEM

Online Advertising Online Advertising – No matter what you’re selling, the people looking for your products or services are searching online. Whether it’s on their phone, tablet, laptop, or computer; people use the information superhighway to find what they’re looking for. What’s more, is that most people generally don’t make it past the first page on the search engine results pages or SERP’s. So, how...

Read More

The post Online Advertising appeared first on Web and SEM.

5 Tactics That Haven't Worked For Digital Marketers Until Now

5 Tactics That Haven't Worked For Digital Marketers Until Now

by Eric Samson @ Entrepreneur: Latest Search Engine Marketing Articles

Ignoring conventional wisdom could be just the shakeup businesses need to position companies online and increase their sales.

Marketing Day: Twitter Teams on mobile, Ads.txt adoption & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Mensagia for WooCoomerce

by Sinermedia @ WordPress Plugins

Send SMS from your ecommerce. You will be able to generate automatic notifications and create SMS Marketing campaigns.

Free WordPress Training – Pages and Posts

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

Free WordPress Training Class Only 2 spots remaining City Ranked Media will host a free WordPress training event on December 16, 2016 starting at 1:00 pm. This training will focus on basics of using WordPress, the WordPress dashboard, publishing new content to the web, as well as simple SEO tactics you can use to increase the […]

The post Free WordPress Training – Pages and Posts appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

What Is SEM? PPC & Paid Search Marketing Explained

What Is SEM? PPC & Paid Search Marketing Explained


Search Engine Land

Everything marketers need to know about SEM, PPC & Paid Search Marketing. Authoritative daily news, search advertising tips & tactical How To Guides for PPC

3 questions to ask before hiring a web advertising company

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

Know the right questions to ask a web advertising company Hiring a reputable Internet Advertising company for your small business  may seem like an easy task.  There are many choices out there when it comes to website marketing, search optimization and search marketing companies.  Unfortunately the decision to hire a reputable company to handle your […]

The post 3 questions to ask before hiring a web advertising company appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

Marketing Day: The new attribution challenge, adding chatbots to your arsenal & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

SEO: The Beginner's Guide to Search Engine Optimization from Moz

SEO: The Beginner's Guide to Search Engine Optimization from Moz


Moz

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.

3 Ways to Start the New Year Off Right

by Becca Rasmussen @ Social Eyes Marketing | Boise Idaho

It’s 2016. As we start to make our New Year’s resolutions (eating healthy, working out), it’s important to make a business-oriented resolution. This is the perfect time to take a...

The post 3 Ways to Start the New Year Off Right appeared first on Social Eyes Marketing | Boise Idaho.

3 Benefits of Search Engine Marketing for Business

3 Benefits of Search Engine Marketing for Business


Nuanced Media

Search Engine Marketing (SEM) is one of the most cost efficient ways to reach a target market for a small, medium or large business.

Optimize Your Hotel’s Facebook Page to Drive More Direct Bookings

Optimize Your Hotel’s Facebook Page to Drive More Direct Bookings

by Leonardo @ Vizlly

Get practical tips for how to improve your hotel's visibility in Facebook search results, and how to optimize your Facebook page to convert visitors into direct bookings.

JSON-LD Schema Structure for Local SEO

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

New SEO Schema Markups Released and Tested First it might be helpful to explain what schema markup is. Back in 2011, the main search engines Google, Yahoo and Bing embarked on a collaborative project to develop code markup to help search engines understand what a specific website (or page on a website) is about. Implementing […]

The post JSON-LD Schema Structure for Local SEO appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

Grow Your Client Base with Direct Mail

by InfoUSA @ infoUSA

Direct Mail Marketing from InfoUSA is the perfect way to find new clients. In fact, we’ve been helping people just like you take advantage of direct mail services, and its benefits, for a long time.

The post Grow Your Client Base with Direct Mail appeared first on infoUSA.

5 Free Resources for Learning Digital Marketing

by Bruce @ Netmark

A Few Brief Thoughts on “Free” Second only to the word “buffet”, “free” is my favorite word and I am sure it holds a special place […]

The post 5 Free Resources for Learning Digital Marketing appeared first on Netmark.

Introduction to Search Engine Marketing | ThriveHive

Introduction to Search Engine Marketing | ThriveHive


ThriveHive

Understand the basics and benefits of search engine marketing (SEM) for business.

Why Everyone Should Be On Your Hotel’s Digital Marketing Team

Why Everyone Should Be On Your Hotel’s Digital Marketing Team

by Leonardo @ Vizlly

How do you generate the massive amounts of content needed to fuel your hotel’s digital marketing strategy? Especially when there’s a limited number of people (you alone?!) on your team? The good news is, the answer is right in front of you. Every employee, guest and supplier is a potential source of content that can help your hotel’s digital marketing strategy.

Is Your Content Optimized for Voice Search?

by SearchEngineOptimization @ Simply Design

When it comes to search engine optimization, it’s becoming more important than ever to utilize multiple forms of search. An emerging and increasingly key aspect of this area of SEO is voice search. Google Voice Search is when you tell Google what information to search for on the internet. Instead of typing the words in […]

The post Is Your Content Optimized for Voice Search? appeared first on Simply Design.

An Entreaty to My Creative Writing 101 Students to Please Stop Writing What You Know

by MEILAN STEIMLE @ McSweeney’s

To my Creative Writing 101 students —

I’m as aware as you are that on the first class of this semester I informed you all that the key to emotionally genuine work was to write what you know. However, I’ve also always held that the mark of the best professor is the ability to admit when one is wrong, which after slogging through your first pieces this weekend, I feel a moral obligation to do. You got me, I messed up, please write about literally anything else.

Look, I’m not saying that your emotional truth isn’t worth reading, but that’s also kind of what I’m saying. And it’s not your fault either! I understand that you all attend a prestigious, exclusive institution of higher education with an acceptance rate in the single digits. I understand that to get here you had to spend more time studying than going to parties or finding yourself in any meaningful capacity. But I also understand that if I have to read another story about how you and your stoic mother bonded on the way to SAT camp, I will blow my brains out across this desk, which I think we can all agree is less than ideal.

Allow me to explain. The idea behind the aphorism is that a story supplemented with your own life experiences will be emotionally richer than your teenage attempts to portray a situation you don’t have the maturity to execute effectively. However, this point becomes moot if your own life experiences amount to roughly 45 seconds of meaningful content. To put this another way, I would rather have the world’s best grilled cheese than a sloppy soufflé, but I would also rather have the world’s worst soufflé than a plate of tepid dogshit.

To help clarify my point, I’ve amassed a few examples from your first drafts of how writing what you know can result in the kind of violently inane work that threatens my consciousness:

  • As engaging as I found your story about a child fighting a mysterious “momster,” I think you would be better served with an ending other than your narrator vanquishing the beast and drawing a brand new Xbox from its corpse.
  • Your narrative about the time a protagonist sharing your name won first prize in the school science fair left me craving rawness, as well as character, conflict, and any punctuation mark besides the semicolon.
  • While every word covered in the Direct Hits series may technically fall under the umbrella of what you “know,” I wouldn’t take it as an invitation to include all of them in your 500-word short story. Other words have merit too! For example, articles and pronouns.
  • I know you put in time and effort to memorize all those Halsey songs, but I’d prefer not to read any of them quoted in their entirety in your submission.
  • If you must write about your grandparents, I’d appreciate if they did something other than silently cook food emblematic of your cultural heritage. My middle-schooler wrote one of those and it was just as mind-numbingly boring as the ten I just graded.
  • The next person who submits a breakup poem gets an F.

Additionally, I know that the SAT doesn’t exactly foster creativity since they axed that analogy section, so I’ve thought of a few prompts to help you along for your next assignment. I trust you’ll find the resulting work a vast improvement over your initial attempts:

  • A unicorn comes to the big city for the first time. So many possibilities here! What will the unicorn do first? I would guess probably not SAT camp!
  • Make every first word of a sentence form a secret message. Hollywood has been very successful at using Easter eggs to distract from a lack of substance, and so can you!
  • Think of the last dream you had. Then just submit that. The psychedelic nonsense of your subconscious mind will provide the creative “je ne sais quoi” lacking in literally any of your conscious thoughts.
  • Format your text into a fun shape like an apple or a tree. A picture is worth a thousand words!
  • Here’s a fun “story hack” that’ll help you tech kids revise your current drafts: open your document, then on your keyboard, press “command (or control) + a”, then “delete.” Wow! It’s looking better already.

I understand that this kind of mental gymnastics might be trying for some of you, and it’s okay if this isn’t easy. I assure you that my door is always open, so it won’t hit you on your way out. Don’t worry — I have utter confidence that the chemistry or engineering department will welcome you with open arms. I can see many of you pursuing a promising career in interventional anesthesia.

Best wishes,
Your Professor

Have You Tried Facebook Ad Scheduling?

by cblair @ Clickable - The Marketing ROI Dashboard Company

Facebook’s Ad Scheduling has been out for over a month now – and it’s wonderful. Here is a brief run down and a few suggestions on ways to use this feature. Ad scheduling allows you to start and stop campaigns at specific times, regardless of time zone. For example, an Ad Set scheduled to shut

The post Have You Tried Facebook Ad Scheduling? appeared first on Clickable - The Marketing ROI Dashboard Company.

Women Leaders and the Ongoing Debate Over Hard vs. Soft Skills

Women Leaders and the Ongoing Debate Over Hard vs. Soft Skills

by Chris Wofford @ eCornell BlogeCornell Blog

Yes, there’s an ongoing debate about whether or not women leaders should busy themselves with non-leadership-related tasks, ones that involve using “occupational” or “hard” skills (generating reports, statistical analysis, research). The argument...Read More ››

The post Women Leaders and the Ongoing Debate Over Hard vs. Soft Skills appeared first on eCornell Blog.

Practical Guides to Search Engine Marketing | SEJ

Practical Guides to Search Engine Marketing | SEJ


Search Engine Journal

Keep up with the latest breaking news and intelligence on PPC, CPC, AdWords or Bing Ads. Want to appear on every article in this category? Get in touch to sponsor SEJ’s “Paid Search”.

What is PPC Advertising and How Does it Work?

by ThriveHive @ ThriveHive

One of the keys to a successful marketing plan is to have a diverse portfolio of methods to get your name in front of potential customers. […]

The post What is PPC Advertising and How Does it Work? appeared first on ThriveHive.

5 Search Engine MarketingTips to Compete with the Big Guys

5 Search Engine MarketingTips to Compete with the Big Guys


Vertical Response Blog

We've compiled the 5 best search engine marketing tips to compete with big brands.

Understanding the Online Advertising Needs of Local Business

by SearchEngineOptimization @ Simply Design

Advertising and marketing have been around for much longer than you might think! This means, generally, the average person – and certainly the average business owner – is familiar with the basic process of advertising their goods, services, and labor. What has changed since marketing’s year one, however, are the forms of media that potential […]

The post Understanding the Online Advertising Needs of Local Business appeared first on Simply Design.

Introducing the Incredible Flip-Flopper!

by DAN CAPRERA @ McSweeney’s

"President Trump said on Thursday morning that he supports legislation that would protect young undocumented immigrants from deportation… [contradicting] his own Twitter posts early Thursday morning when he said, “no deal was made last night on DACA.” — New York Times, 9/14/17

- - -

Ladies and gentlemen, boys and girls, children of all ages… Come one, come all for the show of a lifetime!

Maximilian’s Magnificent Traveling Circus is pleased (no, thrilled!) to introduce its latest spectacular performer! Hailing all the way from an emotionally withholding childhood in Queens, this next act has spent a lifetime learning how to astound, baffle, and AMAZE! So now, ladies and gentlemen, give a huge round of applause for our next act…

The Incredible Flip-Flopper!

Yes, folks! You’ve all heard the rumors, but look out… Because he’s real. He’s unpredictable. And he’s in this very room! So please, stand aghast and astonished at he juggles his poorly-conceived immigration policies. (Notice how he balances ever-so-carefully on the tightrope between outright racism and a 35% approval rating!). And then, right as it looks as if he might plummet into the pit of impeachment, get ready for his signature move…

The Incredible Flip-Flop!

Tremendous! The man is simply astounding!!! But what’s that, you say? How does he do it? How can the Incredible Flip-Flopper unveil an APPALLING immigration policy one day, and then meet with Democrat leaders to BAFFLINGLY renege on his earlier statements, and then immediately tweet out at 3 A.M. (WAY TOO EARLY!) that this meeting didn’t change his mind, and then MERE HOURS LATER announce that it actually did change his mind and that he now supports new DACA legislation!

You won’t BELIEVE these flip-flops!

Ladies and gentlemen, please cheer for his acrobatic feats of bad logic and aggrandizement! Gasp at how easily he can justify his reversals! Hyperventilate at the fact that, apparently, there are NO NEGATIVE RAMIFICATIONS for anything he says! Does this new immigration deal mean that he’ll take a milder stance on the border wall? Will there still be a government shut-down? Is he a Democrat now? Will his misguided, poorly-researched statements ever come back to haunt him?

We’re all living in a nightmare world where words have no value anymore!

And if you’re hungry for more, don’t worry! The Incredible Flip-Flopper comes with a whole coterie of flip-flopping freaks, such as:

  • The Stupendously Spineless House Speaker (HOW DOES HE CONTORT HIS WORLDVIEW THAT EASILY???)
  • The Bewilderingly Bland Son-In-Law (HE’S LIKE BREAD IF BREAD WAS HUMAN!)
  • The Silver-Tongued, Silver-Haired Second-In-Command (FOR THOSE OF YOU WHO THOUGHT THAT THE BAD GUY IN THE HUNCHBACK OF NOTRE DAME WASN’T RELIGIOUS ENOUGH!)
  • Steve Bannon (I ACTUALLY DON’T KNOW WHO’S SIDE HE’S ON ANYMORE!)
  • And literally millions of equally outspoken supporters!

The Incredible Flip-Flopper flip flops all over this big top!

Now, I can tell that some children in the audience have gotten a little scared. So to all you boys and girls here at Maximilian’s Magnificent Traveling Circus, remember that you have absolutely no reason to be afraid! The fantabulously Incredible Flip-Flopper may look dangerous, but HE’S AS TAME AS A KITTY CAT! A kitty cat who, incidentally, could (once again) change his mind at any second and allow 800,000 boys and girls to be deported!

Oh shit, this is real life!

So please folks, make some noise for these flippable, floppable, whiplash-inducing antics! Because whether it comes to immigration, health care, environmental protection, human rights, the opioid crisis, prison reform, or even just whether or not he owns a bathrobe, the Incredible Flip Flopper is guaranteed to delight, confound, and dismay for years to come!

Ugh. I’m so tired.

How a Vanity Website Can Complement Your Brand’s Digital Marketing Efforts

How a Vanity Website Can Complement Your Brand’s Digital Marketing Efforts

by Leonardo @ Vizlly

Being part of a chain offers many advantages to hotel owners; name recognition, access to established loyalty programs, more booking channels, and marketing resources. But even with all these benefits at your disposal, there are still things you can do to drive more direct bookings for your hotel – initiatives which complement your brand’s efforts. Learn why a vanity website can be the perfect addition.

Boulder City AdWords Specialists

by Daniel Arbizu @ Web and SEM

Boulder City AdWords Specialists Boulder City, Colorado is a special place with unique people. The college provides a fun and youthful atmosphere. As an industrial hub, it’s a great place for businesses to thrive. So, how are people finding your business in Boulder? If you aren’t advertising on Google then they probably aren’t. That’s why if you want to succeed, it’s a good idea to...

Read More

The post Boulder City AdWords Specialists appeared first on Web and SEM.

Search Engine Marketing: The Alchemy of Our Age

Search Engine Marketing: The Alchemy of Our Age

by Mitch Rothschild @ Entrepreneur: Latest Search Engine Marketing Articles

Search engine marketing turns data into gold for you and your company.

Top 4 Reasons Why #Hashtags Matter

by Jamie Heathcote @ Millennium Marketing Solutions

Hashtags are everywhere, or in case you haven’t made it to the 21st century, it used to be the pound sign. You see this tic-tac-toe board on Facebook, Twitter, Pinterest, Instagram, at events, and even on commercials and movie trailers. You might find yourself wondering, “What’s the deal with these hashtags?” Don’t worry, you’re not […]

The post Top 4 Reasons Why #Hashtags Matter appeared first on Millennium Marketing Solutions.

LinkedIn is Your New Business Card: 5 Tips for Creating an Effective Profile

by Amber Henning @ Social Eyes Marketing | Boise Idaho

At this point, most businesses have realized that a social media presence is absolutely necessary in the new world of digital marketing. Facebook, Twitter, Instagram, Pinterest—these have all become popular...

The post LinkedIn is Your New Business Card: 5 Tips for Creating an Effective Profile appeared first on Social Eyes Marketing | Boise Idaho.

How To Fetch & Render (Almost) Any Site

by screamingfrog @ Screaming Frog

From time to time, we’ve struggled to get access to Google Search Console quickly from a client to perform a fetch and render. Or, we’ve just wanted to perform a fetch and render on a third party site that isn’t verified to us, to understand how it renders, or test...

5 Ideas to Take Your PPC Audience Strategy to the Next Level by @digital_future

by Ilya Cherepakhin @ Paid Search – Search Engine Journal

Take your PPC campaigns to the next level with these five strategies for paid search audiences.

The post 5 Ideas to Take Your PPC Audience Strategy to the Next Level by @digital_future appeared first on Search Engine Journal.

Why I’m Leaving Derry, Maine — A Medium Post

by LIAM O'BRIEN @ McSweeney’s

When I moved here six years ago, I was like so many young people. I came to the big city holding tight to my dreams, and I envisioned a burgeoning creative community that would welcome me with open arms. And when I settled here, I didn’t mind the hustle and grind, the perpetual crush of bodies on the bus, the endless cycle of too little money for too much expense, the screams. I knew I was putting in my time so that when the moment came, I would “Make It.”

But six years later, I now have to admit: I was wrong. Dead wrong. And that’s why I’m leaving Derry.

What, really, do I have to show for my time here? A string of dead-end jobs, a few sticks of secondhand furniture, and a shockingly blasé attitude toward child abduction. My soul, like my apartment and my bank account, is mostly empty.

It didn’t start this way. When you’re a sensitive and awkward boy growing up in small-town Maine, city life seems like heaven. The vision of so many new friends, lovers, and opportunities all clustered in one mid-sized burg that sports shockingly low rents and an up-and-coming vaporwave scene was too much to resist. “Derry’s on the upswing,” they said. It’s not like it used to be. It’s warm and inviting, and they finally fixed all the drainage issues.

And yes, my early days after moving to Derry had their perks. The old-fashioned soda fountain was charming, and people seemed open-minded and friendly, if a little… vacant, I guess? I wasn’t expecting it to all be easy street. Okay, three (!) roommates in a row disappeared and were later found dismembered in a culvert. Okay, the pipes in my apartment would whisper my secret nickname known only to me and my long-dead grandfather. Okay, Maine winters are a little long. But them’s the breaks, right? Wrong.

After six years of searching for some greater substance to Derry, I’m here to tell you: there isn’t one. The vibrant cultural center we were promised doesn’t exist. The closest you come to finding it is when a funky new coffee shop opens on the corner where there used to be a Chipotle, the kind of coffee shop in which I always imagined I’d write the great American novel — like, exactly imagined, down to the color of the upholstery (dusky rose) and the music playing on the stereo (Art Blakey) — except nobody else but me seems to notice this coffee shop is even there, and then when I walk in all the baristas are rotting cadavers shrieking racial slurs, and so many balloons just bouncing around where food’s being prepared that it has to be a health code violation, not to mention just gauche. That’s bleak, but it’s the truth, and it’s not just me. Ask anyone and it’s probably happened to them. That exact specific thing with the racist corpses. Not exactly the multicultural paradise you thought, huh?

Plus, it’s an absolute ordeal to date in this town. Everyone is so emotionally closed off. No joke, I’ve actually had girls ask if I’m going to literally transform into their dead abusive father and crawl out of their fridge, like their last boyfriend. I’m sorry you had a rough childhood and some bad relationships, but that’s just rude to ask somebody on a first date.

I used to think that loud, cramped BYOB parties in overheated apartments were the crucibles of human connection and inspiration. Now I see them for what they are; a shelter where underpaid and overextended adults swill bad wine alongside the similarly afflicted, all the while clinging to the ever-fading vision of a secure future. It’s toxic and petty and there’s always that one guy who doesn’t actually know anyone there and who spends the whole night peacocking in a clown suit trying to talk girls into following him to the bathroom. Coke? Really? At his age, it’s just sad.

Do I still love this town? Yes, of course. The modern architecture along the main drag, which they rebuilt after some massive explosion a while ago that destroyed half the town and that nobody can seem to remember (talk about a lack of community), is breathtaking. I can still spend entire afternoons birdwatching in The Barrens, though all the birds are gone now except for the enormous one with Steve Bannon’s face, which I definitely imagined. I still enjoy being woken up by the soft chime of Amber Alerts. The lobster rolls are still delicious, but the vitality is gone.

You never see the soulful hallmarks of a real city; the art spaces, the warehouse parties, the graffiti. I can barely remember the last time I saw the hideous things my grandfather did to me spelled out in arterial blood on the walls of the library.

I know what you’re thinking. Another aging hipster whose rent got jacked and who suddenly thinks his urban ennui is unique. But here’s the thing: I know I’m not alone, and that’s why I’m writing this. There’s something wrong about Derry. Something evil underneath the surface of the town. It spreads everywhere and it sucks the joy and life out of us, and nobody wants to talk about it. Maybe it’s out of fear that they’ll have to confront their bad choices or admit that they’ve been laboring under a delusion, but everyone’s afraid to call it by its name.

But I know what it is. I’ve seen it. I’ve lived it. I descended into an improbably large cavern and chewed on its tongue so I won’t get cast into a hellish dimension of pure energy (which was overrated, btw.) And I’ll say its name:

Gentrification.

Let that sink in.

Face it, folks: Derry’s done. Don’t believe the blogs, the thinkfluencers or the cultural gatekeepers. The real community that used to live in the heart of the city is gone, not because it’s “moving to the new lofts in Derry Heights” or “disappearing suddenly” and “being found torn into several pieces and posed in the thrift store’s window display.” No, they’re running away — like me. They’re fleeing from a specter that chews up dreams and spit out failure. They’re decamping to the promised land, in Bridgton and Castle Rock, places where you can find community and soul and way better weather.

So goodbye, Derry. It’s been “real.”

- - -

UPDATE: FWIW I don’t know what kind of health curriculum they have in Derry Public Schools, or if it’s just smartphone culture, but kids in this town get sexualized WAY too early.

Insights From Google Marketing Next

by Ray Kirsch @ Dynamics Online

Google Marketing Next 2017 Google is constantly evolving. Products such as Google My Business, AdWords and Analytics are regularly updated, and machine learning is now a core component of Google’s search algorithm. Google’s 2017 annual Marketing Next seminar focused on machine learning and user journeys. Out with Mobile-Friendly; In With […]

4 Steps to Setting up a Facebook Ad

by Becca Rasmussen @ Social Eyes Marketing | Boise Idaho

Businesses love using social media in their marketing strategy for two reasons. 1. It’s free. 2. Hundreds of people can easily be reached, for free. So when business owners hear...

The post 4 Steps to Setting up a Facebook Ad appeared first on Social Eyes Marketing | Boise Idaho.

Search Engine Marketing - SEM & SEO - Web and SEM

Search Engine Marketing - SEM & SEO - Web and SEM


Web and SEM

Search engine marketing | SEM and SEO. Make sure when someone searches products or services you offer - you get found first in top positions!

Foundations of Search Engine Optimization (SEO)

by mli @ Search Engine Marketing – Online Marketing Institute

The post Foundations of Search Engine Optimization (SEO) appeared first on Online Marketing Institute.

Search Engine Marketing | Paid Search Engine Marketing

Search Engine Marketing | Paid Search Engine Marketing


Website Development & Digital Marketing

Search Engine Marketing (SEM) - offering professional PPC campaigns that are being developed by experts in the field of PPC management.

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

Don’t Neglect Your Google My Business Listing

by Eron Cohen @ Millennium Marketing Solutions

Recently, I did a search for an apartment complex in Gaithersburg, Maryland. As Google often does in response to a local search, they presented me with a knowledge graph of the property as part of the search results. Rather than show me a photo of the apartments or the exterior, I was shown an overflowing […]

The post Don’t Neglect Your Google My Business Listing appeared first on Millennium Marketing Solutions.

Meet the Summit Speaker: Jenny Halasz of JLH Marketing

by Grant Tilus @ MnSearch

We had the opportunity to interview several of our highly anticipated speakers for the 2017 MnSearch Summit. Keep reading to learn more about Jenny’s career advice, her interest in VR and...

The post Meet the Summit Speaker: Jenny Halasz of JLH Marketing appeared first on MnSearch.

How to Promote Products in Search Engines

by Kirk Hiner @ Dynamics Online

Using SEO to Promote Products in Search Engines Unlike with retail stores, online sellers can’t rely on too much help from the manufacturers to sell products. Packaging artwork has less impact online than it does on a store shelf, and all those carefully selected marketing terms and bullet points get […]

What is Search Engine Marketing? - SEM, PPC, Paid Search

What is Search Engine Marketing? - SEM, PPC, Paid Search


Hiring | Upwork

Search engine marketing (SEM) uses paid search ads to get more web traffic through desktop or mobile web search.

Data and Tools to Identify, Target, and Execute Your Message

by InfoUSA @ infoUSA

Multi-channel marketing, sometimes called integrated marketing, continues to set foot as the top industry strategy to maximize interactions with your targeted audience.

The post Data and Tools to Identify, Target, and Execute Your Message appeared first on infoUSA.

Intelligent Search Drives More Customers to Your Business Than Your Website

Intelligent Search Drives More Customers to Your Business Than Your Website

by Marc Ferrentino @ Entrepreneur: Latest Search Engine Marketing Articles

Brick-and-mortar-only businesses get 2.7 times as many views on maps, apps, search engines, GPS and social than on their own websites.

8 Sure Signs Your SEO Company Sucks

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

Last year I wrote an article titled “10 Signs You’re Buying SEO Snake Oil“.  Since I’m into SEO, I thought I’d do a follow up article piggy backing on that article on 8 Sure Signs Your Current SEO Company Sucks. I get told all the time about how small business owners have been taken advantage of […]

The post 8 Sure Signs Your SEO Company Sucks appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

Search Engine Optimization & Online Marketing

Search Engine Optimization & Online Marketing


Search Engine Optimization & Online Marketing

Located In Philadelphia. Serving The World. Steel Media: A Google Certified Partner

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

Search Engine Marketing for Staffing and Recruiting Firms

Search Engine Marketing for Staffing and Recruiting Firms


Haley Marketing Group

Stay top of mind with targeted advertisements and great SEO with a custom tailored search engine marketing strategy from Haley Marketing Group.

Digital Marketing | Internet Marketing Carmel

Digital Marketing | Internet Marketing Carmel


The Web Guys

The Web Guys' digital marketing and local search engine marketing strategies gain business exposure. Call 317-805-4933 today.

Integrating content categorization into your SEO strategy

by Jason Miller @ RG Media Company

Categorizing content to specific areas of a website results in a better user experience. How? Users are exposed to targeted, focused content that match their interests. It can also contribute to the impact of your SEO strategy. Content categorization and SEO Content categorization contributes to search engine optimization (SEO), a necessary component of website development... Read more »

The post Integrating content categorization into your SEO strategy appeared first on RG Media Company.

Imaging Expo Connects Industry Leaders

by Staff Reports @ MD Publishing, Inc.

Attendees at the Imaging Expo included radiology engineers, imaging technicians, national procurement mangers, vice presidents, medical engineering directors, CEOs, senior vice presidents, supply chain managers and others from the medical imaging industry. Continue reading

The post Imaging Expo Connects Industry Leaders appeared first on MD Publishing, Inc..

Google Places and Local Business Marketing Best Practices for Success

by mli @ Search Engine Marketing – Online Marketing Institute

The post Google Places and Local Business Marketing Best Practices for Success appeared first on Online Marketing Institute.

Implementing Digital Marketing for Your Business

by SearchEngineOptimization @ Simply Design

As computers and smartphones become more and more accessible, their presence in our lives continues to change many aspects of society, including marketing. Promoters and advertisers used to solely rely on the use of television ads, promos in newspapers, and other strategies of spreading the word about their products and services. However, it’s plain to […]

The post Implementing Digital Marketing for Your Business appeared first on Simply Design.

SEO trends in 2016: What do the experts predict?

by Miguel @ gramercy global media Inc.

Mobile will overtake desktop, where it hasn’t already, in 2016 and that means more voice searches and smart assistants. It’s been said that Google’s ultimate goal is to build the Star Trek computer; something you instruct or converse with as you would another person, or which anticipates your needs as normal person would, and while […]

How to Build a Lead Magnet Into Your Product to Fuel Growth

by Today's Industry Insider @ The Kissmetrics Marketing Blog

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value […]

How to Choose the Best Landing Page for E-commerce PPC Campaigns by @AndrewLolk

by Andrew Lolk @ Paid Search – Search Engine Journal

Here's how you can optimize your e-commerce PPC campaign's landing page for the best results.

The post How to Choose the Best Landing Page for E-commerce PPC Campaigns by @AndrewLolk appeared first on Search Engine Journal.

MD Publishing’s Marketing Webinar Provides Helpful Tips

by Staff Reports @ MD Publishing, Inc.

MD Publishing Founder and President John Krieg addressed the new high-tech world of advertising and marketing in a special presentation made possible via TechNation’s Webinar Wednesday series. Continue reading

The post MD Publishing’s Marketing Webinar Provides Helpful Tips appeared first on MD Publishing, Inc..

MD Expo Video Contest Winner Selected

by Staff Reports @ MD Publishing, Inc.

Sandra Calderon, Senior Biomedical IT Systems Analyst, INOVA Clinical Engineering in Springfield, Virginia, is the winner of the first-ever MD Expo Video Contest! Continue reading

The post MD Expo Video Contest Winner Selected appeared first on MD Publishing, Inc..

Meet the Summit Speaker: Max Prin of Merkle

by Grant Tilus @ MnSearch

We had the opportunity to interview several of our highly anticipated speakers for the 2017 MnSearch Summit. Keep reading to learn more about Max’s career advice, voice search, and home automation....

The post Meet the Summit Speaker: Max Prin of Merkle appeared first on MnSearch.

6 Commandments for Social Media Marketing

by Becca Rasmussen @ Social Eyes Marketing | Boise Idaho

Social media marketing is ideal because it’s cheap and easy. But it can also be frustrating when you aren’t seeing results.  You can’t sit back and expect to see your...

The post 6 Commandments for Social Media Marketing appeared first on Social Eyes Marketing | Boise Idaho.

Save Your Seat for Our next Lunch & Learn on Company Stores

by Janice Tippett @ Millennium Marketing Solutions

At our Lunch & Learn on Company Stores on Wednesday, September 15 from 11:30 am to 2 pm, learn how to control your brand, budget, and content. Online Marketing Company Stores are gaining popularity with organizations that have more than one office location, a large sales team, or multiple franchises. Who should attend: Leaders who […]

The post Save Your Seat for Our next Lunch & Learn on Company Stores appeared first on Millennium Marketing Solutions.

Google’s SEO Starter Guide From 2010 Still Relevant!

by Gary Steel @ Search Engine Optimization & Online Marketing

“In September 2010, about seven years ago, Google released their “Search Engine Optimization Starter Guide”, here is the PDF download. When Gary Illyes from Google was asked if the document is “still relevant/best practices” Gary said yes it is.” Read the entire article on Search Engine Roundtable here: Google’s SEO Starter Guide From 2010 Still […]

What Makes a Good Marketing Email?

by Rachel Abrams @ ThriveHive

Marketing emails are an easy and effective way to stay top of mind with current and potential customers. They’re inexpensive, action-oriented, and guess what? Everyone checks […]

The post What Makes a Good Marketing Email? appeared first on ThriveHive.

More Posts Don’t Necessarily Lead to More Fans: Sports

by Amanda @ Clickable - The Marketing ROI Dashboard Company

As a corollary to a previous white paper on the relationship between the number of posts and engagement in social media in the consumer industry, we have gathered data for the sports world. Take a look at our results here: NFL Teams In the NFL the team that posts the most, among the teams that

The post More Posts Don’t Necessarily Lead to More Fans: Sports appeared first on Clickable - The Marketing ROI Dashboard Company.

Going the extra distance goes a long way

by Salesgenie (drewl) @ Salesgenie

The post Going the extra distance goes a long way appeared first on Salesgenie.

Getting Started with Automated Email Marketing

by Sherice Jacob @ The Kissmetrics Marketing Blog

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it […]

Mobilegeddon 2017—Are you ready?

by platypusadmin @ Platypus Local

It’s a bird…it’s a plane…it’s mobilegeddon! Get ready, set and go. Are you ready? If you haven’t heard of Mobilegeddon 2017, then you need to call your tech guru immediately; and if you don’t have one, get one…fast. Mobilegeddon refers to the new mobile-first Index by Google, in which they will create and rank search […]

The post Mobilegeddon 2017—Are you ready? appeared first on Platypus Local.

A successful digital marketing clinic at RG Media Company

by Jason Miller @ RG Media Company

In partnership with Google, RG Media Company hosted a webinar for real estate agents on Wednesday, March 15. We were thrilled to have the opportunity to discuss how to expand digital marketing for more than 30 professionals in our community. Thank you to all who attended our event! For those of you who missed this... Read more »

The post A successful digital marketing clinic at RG Media Company appeared first on RG Media Company.

Here’s how to stay in front of your best prospects this summer

by InfoUSA @ infoUSA

The busy travel season is upon us, and now it’s more important than ever to make sure your message reaches your target audience when they’re at work, home, or on the go by leveraging digital marketing campaigns. This means your marketing needs to follow your audience whether on mobile devices, websites, or in-store at shops they visit.

The post Here’s how to stay in front of your best prospects this summer appeared first on infoUSA.

Meet the Summit Speaker: Ross Simmonds of Hustle & Grind

by Grant Tilus @ MnSearch

We had the opportunity to interview several of our highly anticipated speakers for the 2017 MnSearch Summit. Keep reading to learn more about what Ross sees as the mistakes marketers are...

The post Meet the Summit Speaker: Ross Simmonds of Hustle & Grind appeared first on MnSearch.

Tie Online Ads with Email and Direct Mail for the Best Results

by InfoUSA @ infoUSA

Smart marketers are finding the secret to successful marketing campaigns includes the addition of online display advertising, and it’s not difficult to understand why.

The post Tie Online Ads with Email and Direct Mail for the Best Results appeared first on infoUSA.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

Meet the Speaker: Mitch Larson of Aimclear

by Grant Tilus @ MnSearch

Fall is coming up fast, so keep enjoying the summer breeze while you still can. Soon those fresh green leaves that you remember seeing a few months ago will be getting...

The post Meet the Speaker: Mitch Larson of Aimclear appeared first on MnSearch.

Decoding SEO: Understand What Your Consultant is Telling You

Decoding SEO: Understand What Your Consultant is Telling You

by Andrew Raso @ Entrepreneur: Latest Search Engine Marketing Articles

All you know is that you want your website at the top of online consumer searches. Working with, and understanding, your SEO consultant, will help you get there.

SEO Code Innovation: Local SEO and Google’s Doorway Page Update

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

Targeting Local SEO After Google’s Doorway Page Update Way back in March of 2015, Google released its Doorway Page Update specifically targeted at websites trying to gain rankings using pages that Google deemed added no real value to search experience. In local SEO, this was a search tactic used years ago to rank for specific […]

The post SEO Code Innovation: Local SEO and Google’s Doorway Page Update appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

Sramana Mitra Profiles Our Clickable — the Marketing Analytics Company

by admin @ Clickable - The Marketing ROI Dashboard Company

The team at 1 Million by 1 Million Blog profiled Clickable under Deal Radar today: “… The new Clickable has recently launched Clickable Marketing ROI dashboard, which allows clients to combine paid marketing analytics (e.g., Facebook Ads, Google Ads, YouTube Ads, etc) with earned marketing analytics (e.g., Facebook, Twitter, Instagram, YouTube marketing KPI’s, etc) on

The post Sramana Mitra Profiles Our Clickable — the Marketing Analytics Company appeared first on Clickable - The Marketing ROI Dashboard Company.

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

Google is removing all Right Hand Side Ads on SERPs worldwide

by Miguel @ gramercy global media Inc.

As reported and confirmed by numerous sources, Google will no longer be showing AdWords ads on the right hand side of its search results pages. Beginning Friday 19 February, ads will now only show ads at the top and bottom of the SERP. Although it may increase the number of ads from three to four if […]

Want More Fans? Don’t Post More Often

by Amanda @ Clickable - The Marketing ROI Dashboard Company

Clickable studied multiple industries and a lot of major consumer brands, comparing the number of posts that those brands had made in relation to their number of social media fans. In most industries, we found that the number of posts that a brand has made doesn’t necessarily translate into more fans. We studied the social

The post Want More Fans? Don’t Post More Often appeared first on Clickable - The Marketing ROI Dashboard Company.

Living the Dream:  The Life of a Senior Search Engine Marketing Specialist

Living the Dream: The Life of a Senior Search Engine Marketing Specialist


McSweeney's Internet Tendency

Almost every day I get asked, “What’s it like being a Senior Search Engine Marketing Specialist?” Everyone is dying to know, and let me tell you, i...

Marketing Day: Live chat best practices, the holy grail of engagement & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Conversion Rate Optimization: Increasing Website Conversions For City Ranked Customers

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

Incrementally Increasing Website Conversions With New WordPress Programming As a web design and search engine optimization company, we’ve always maintained that there are really only three ways we can increase the number of conversions a website produces: Drive more qualified traffic Increase the percentage of visitors that convert into prospects, or A combination of both […]

The post Conversion Rate Optimization: Increasing Website Conversions For City Ranked Customers appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

Online Marketing Institute - Search Engine Marketing

Online Marketing Institute - Search Engine Marketing


Online Marketing Institute

SEO TacticsPaid SearchAdWords

Capitalize on Back-to-School Shopping With These 3 Marketing Tips

Capitalize on Back-to-School Shopping With These 3 Marketing Tips

by Christi Olson @ Entrepreneur: Latest Search Engine Marketing Articles

If you want to be found ahead of your competitors, you've got some marketing homework to do.

Results are in for Comfort Suites Alamo/River Walk’s New SEO Strategy

Results are in for Comfort Suites Alamo/River Walk’s New SEO Strategy

by Leonardo @ Vizlly

In April 2017, the Comfort Suites Alamo/River Walk upgraded its Vizlly subscription to include our new SEO marketing services. While it’s still early days, the initial results are in – and they’re impressive. See how this hotel has risen in organic search rankings and is now competing with the likes of TripAdvisor, Hotels.com and Booking.com on Page 1 of Google.

What our clients are saying about RG Media Company

by Jason Miller @ RG Media Company

Testimonials from our clients We help our clients grow their business through a variety of digital services including website design and development, Search Engine Marketing, commercial photography and video production, as well as digital and print advertising. But, don’t just take our work for it—take a look at just some of the testimonials from our... Read more »

The post What our clients are saying about RG Media Company appeared first on RG Media Company.

Adwords Specialist Boulder City, Colorado

by Daniel Arbizu @ Web and SEM

Adwords Specialist Boulder City, Colorado AdWords Works When done correctly, nothing works like AdWords for capturing sales for your business. Anytime anybody’s looking for products or services, they are searching the web. This is ever-apparent in Boulder City as everyone here is constantly connected to a mobile device. However, despite what some business owners think, you can’t just throw money at keywords and expect to...

Read More

The post Adwords Specialist Boulder City, Colorado appeared first on Web and SEM.

4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company

by Today's Industry Insider @ The Kissmetrics Marketing Blog

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top […]

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

Top 3 Items for Trade Shows

by Aaron Peach @ Millennium Marketing Solutions

Trade show season is coming! While everyone is scrambling to get ready, make sure you’re ahead of the game with the latest and greatest promotional products to have at your next event! An estimated 83% of consumers like receiving a promotional product with an advertising message and after receiving a promotional product, 85% of consumers […]

The post Top 3 Items for Trade Shows appeared first on Millennium Marketing Solutions.

AdWords Ad Extensions

by Daniel Arbizu @ Web and SEM

AdWords Ad Extensions In an effort to make advertisements more accessible and functional for their search engine users, Google AdWords has provided online advertisers ad extension. Ad extensions help expand your ad in the search engine results pages or SERP’s and allows you to deliver more helpful information to your prospective customer. It also increases your expected-clickthrough rate which in turn raises your ad rank....

Read More

The post AdWords Ad Extensions appeared first on Web and SEM.

How to Use Storytelling to Connect with Travel Shoppers Emotionally

How to Use Storytelling to Connect with Travel Shoppers Emotionally

by Leonardo @ Vizlly

Storytelling creates an emotional connection with travel shoppers, which can help drive more business for your hotel. Get hotel marketing ideas to make your website content more memorable.

Search Engine Marketing for your Business

Search Engine Marketing for your Business


Rezdy

Search engines crawl the web every day and change their rules often, so from a day to another your ranking can change

Bing Ads Will Suggest Bid Adjustments Based on Campaign Performance by @MattGSouthern

by Matt Southern @ Paid Search – Search Engine Journal

In an effort to help advertisers, Bing Ads will help set effective bidding strategies through remarketing bid adjustment suggestions.

The post Bing Ads Will Suggest Bid Adjustments Based on Campaign Performance by @MattGSouthern appeared first on Search Engine Journal.

Digital Marketing Terms to Know

by Amber Henning @ Social Eyes Marketing | Boise Idaho

Digital Marketing & Web Development Glossary You’ve finally decided to take the plunge into digital marketing and immediately you are hit with words and concepts that may seem slightly foreign...

The post Digital Marketing Terms to Know appeared first on Social Eyes Marketing | Boise Idaho.

Everything Hotels Need to Know About Guest Reviews

Everything Hotels Need to Know About Guest Reviews

by Leonardo @ Vizlly

10 years ago, travel shoppers were not flocking to review sites before booking hotels, but now it’s a given that prospective guests conduct their research before booking. In the long run, careful management of online guest reviews will help drive more bookings and increase your revenue.

Five holiday marketing tips for Eugene businesses

by Jason Miller @ RG Media Company

It’s the biggest shopping season of the year and people are increasingly going online during the holidays. With this in mind, it is important to refine your marketing strategy to attract new customers and to stay connected with current customers. Shoppers go online for inspiration 64 percent of smartphone shoppers turn to mobile search for... Read more »

The post Five holiday marketing tips for Eugene businesses appeared first on RG Media Company.

Marketing Mistakes Costing You Money

by SearchEngineOptimization @ Simply Design

Is your company making the most of its presence online? Many businesses tend to jump blindly into online marketing out of necessity, but may find themselves entangled in a mess of mistakes. If you want to make sure your company earns the sort of ROI it deserves with its web marketing, here are a few […]

The post Marketing Mistakes Costing You Money appeared first on Simply Design.

Expert Interview Series with Pete Williams, PreneurMarketing.com

by Salesgenie (drewl) @ Salesgenie

The post Expert Interview Series with Pete Williams, PreneurMarketing.com appeared first on Salesgenie.

Meet the Summit Speaker: Krista Seiden of Google

by Grant Tilus @ MnSearch

We had the opportunity to interview several of our highly anticipated speakers for the 2017 MnSearch Summit. Keep reading to learn a little more about Krista, her career advice and her interest...

The post Meet the Summit Speaker: Krista Seiden of Google appeared first on MnSearch.

Search Engine Marketing Albuquerque | Adwords for Business - SEM

Search Engine Marketing Albuquerque | Adwords for Business - SEM


Simply Design

Learn about the fastest growing online advertising method in the world. We know the intricacies of SEM in many mediums allowing us to grown your business.

Business Owners: Take The 30 Second Online Marketing Challenge

by Gary Steel @ Search Engine Optimization & Online Marketing

Here are 2 quick tests to determine if your business is Local Search Engine Optimized. The tests should take no more than 30 seconds each. Go ahead, give it a try! Test 1: The Mobile Phone Test While you are in your place of business ask Siri: “Where Are The Best {insert your business category} […]

How You Can Use Search Engine Marketing To Drive Sales

by Daniel Arbizu @ Web and SEM

Use Search Engine Marketing To Drive Sales search engine marketing – What are you doing to drive customers to your business? If you aren’t showing up in the search engines when people search for your products or services, then you aren’t reaching your potential customers when they are at their peak interest. People Are Looking For You Through all stages of the buying-cycle, prospective customers...

Read More

The post How You Can Use Search Engine Marketing To Drive Sales appeared first on Web and SEM.

How To Audit Backlinks In The SEO Spider

by screamingfrog @ Screaming Frog

There’s plenty of reasons you may wish to audit backlinks to a website, whether it’s to check the links are still live and passing link value, they’ve been removed or nofollowed after a link clean up, or you want to get more data on the links which Google Search Console...

How to Make Sense of all the Social Clutter

by Brynn Smith @ Clickable - The Marketing ROI Dashboard Company

Sramana Mitra, founder of One Million by One Million (1M/1M), gave us a nice write-up on our ROI dashboards: “Social networking has captured the imagination of users and businesses alike. More and more businesses today are using the social web for marketing.According to the CMO Survey, spending on social media outlets such as Facebook and Twitter,

The post How to Make Sense of all the Social Clutter appeared first on Clickable - The Marketing ROI Dashboard Company.

22 Ways To Analyse Logs Using The Log File Analyser

by screamingfrog @ Screaming Frog

Log Files are an incredibly powerful, yet underutilised way to gain valuable insights about how each search engine crawls your site. They allow you to see exactly what the search engines have experienced, over a period of time. Logs remove the guesswork, and the data allows you to view exactly...

Do You Own Your Website Domain? The Common Mistake Made by Hoteliers

Do You Own Your Website Domain? The Common Mistake Made by Hoteliers

by Leonardo @ Vizlly

Your website domain is incredibly valuable to your hotel. It’s a part of your intellectual property, essential to your digital marketing, and helps drive revenue through direct bookings. Because it's so valuable, you can't afford to entrust someone else to purchase it for you. Here's what can happen if you do...

Mobile SEO Missteps That Will Come Back to Haunt You

by SearchEngineOptimization @ Simply Design

Mobile users have become just as important, if not more so, than desktop users when it comes to your search engine optimization practices. If you’re not reaching or keeping your mobile users, you’re missing out on a huge possible customer base. Mobile SEO isn’t quite the same as desktop SEO, and it comes with its […]

The post Mobile SEO Missteps That Will Come Back to Haunt You appeared first on Simply Design.

How Marketers Use Social Media for Recruitment

by brandonshutt @ Online Marketing Institute

Editor's Note: Josh R Jackson is a contributing editor at BestMarketingDegrees.org. To compliment the brand new classes in our updated catalog, he joins us to discuss how social media is used for recruitment, and how employers can benefit.   What if I told you that 94% of recruiters have reported using LinkedIn to vet candidates? Or that […]

The post How Marketers Use Social Media for Recruitment appeared first on Online Marketing Institute.

How to Do Customer Engagement If You’re In a Unique Niche

by Today's Industry Insider @ The Kissmetrics Marketing Blog

I once worked with a business that specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your […]

How to Attract Guests Online with Killer Visual Content

How to Attract Guests Online with Killer Visual Content

by trivago @ Vizlly

Visual content: When it's good, it's great for marketing a hotel online. When it's not, it doesn't do anybody any favors. In fact, it can discourage travel shoppers from booking. After price and location, photos play the biggest role in influencing the guest's booking decision. Learn how powerful visuals can help you win more bookings.

5 Effective Twitter Marketing Examples: Learn from the Best

by ThriveHive @ ThriveHive

As of this year, Twitter boasts more than 328 million active users per month. No doubt, this is a platform you should be using to market […]

The post 5 Effective Twitter Marketing Examples: Learn from the Best appeared first on ThriveHive.

Is your Small Business Website and SEO Strategy Forward Thinking?

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

I want to cover a topic I think many small business owners rarely think about, the viability, and scale-ability of their current advertising efforts for the future. In times past, for many small business owners, thinking about the future of their advertising was as simple as knowing what ad size they wanted to purchase in […]

The post Is your Small Business Website and SEO Strategy Forward Thinking? appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

Search Engine Marketing

Search Engine Marketing


WordPress.org

Market your website on Google, Bing, and Yahoo in 5 minutes to drive customers to your site.

Join Us at Our Google Bites on Video Marketing

by Kelley Trosko @ Millennium Marketing Solutions

Did you know that 80% of your online visitors will watch a video, while only 20% will actually read content? Join us Wednesday, July 12 from 11:30 am – 1 pm for a Google video marketing seminar on how to grow your business using creative and captivating video! Improve your ROI and provide your customers […]

The post Join Us at Our Google Bites on Video Marketing appeared first on Millennium Marketing Solutions.

Search Engine Marketing for Hotels: Making Sense of Organic and Paid

Search Engine Marketing for Hotels: Making Sense of Organic and Paid


Vizlly

To drive more bookings at a lower cost, you need to increase traffic to your hotel website. For this, you need a mix of organic and paid search initiatives.

Ads on AMP Pages Will Now Load Even Faster by @MattGSouthern

by Matt Southern @ Paid Search – Search Engine Journal

AMP ads will now load even faster than before, loading as fast as the page content itself.

The post Ads on AMP Pages Will Now Load Even Faster by @MattGSouthern appeared first on Search Engine Journal.

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

Search Engine Marketing Eugene | RG Media Company

Search Engine Marketing Eugene | RG Media Company


RG Media Company

We are a certified Google and Bing Partner. Our team can help you get started with your SEM campaign.

Marketing Day: SEO content audits, YouTube ad tips & The Media Trust’s ‘first vendor network’

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

On-Page vs Off-Page SEO

by ThriveHive @ ThriveHive

Advancements in search engine capabilities, as well as their widespread use among consumers, have shifted marketing priorities of businesses big and small today. It’s no longer […]

The post On-Page vs Off-Page SEO appeared first on ThriveHive.

How to create an effective email marketing campaign [INFOGRAPHIC]

by John Habib @ Vertical Response Blog

Use our checklist to create a great email campaign in eight easy steps

The post How to create an effective email marketing campaign [INFOGRAPHIC] appeared first on Vertical Response Blog.

Surviving the Great Retail Apocalypse with Google Shopping by @cchaitanya

by Chaitanya Chandrasekar @ Paid Search – Search Engine Journal

Find out how you can take advantage of PLAs for Google Shopping – the next big opportunity for online retail.

The post Surviving the Great Retail Apocalypse with Google Shopping by @cchaitanya appeared first on Search Engine Journal.

Smart SEO Strategies to Drive Direct Bookings

Smart SEO Strategies to Drive Direct Bookings

by Leonardo @ Vizlly

Learn how travel shoppers use search engines to find hotels, how to increase your organic rankings to drive more traffic, and the 5 elements of a high-converting hotel website to ensure you can capitalize on all the new traffic heading your way.

Meet the Speaker: Britney Muller of Moz

by Grant Tilus @ MnSearch

  If you were able to attend the MnSearch Summit last month. You might be wondering, how do we follow that up? Well, don’t worry, we’ve got you covered. This...

The post Meet the Speaker: Britney Muller of Moz appeared first on MnSearch.

How to Boost Your Booth Traffic

by Debra May @ Millennium Marketing Solutions

Want to exhibit like a pro this trade show season? Before you decide to commit to a trade show, it’s very important to establish a solid plan to make it as successful as possible, which is why we’re here to help! While a trade show helps you increase your brand’s awareness, it’s also great for […]

The post How to Boost Your Booth Traffic appeared first on Millennium Marketing Solutions.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

Why Your Business Needs Content Marketing

by SearchEngineOptimization @ Simply Design

What is content marketing? Content marketing refers to the creation or curation of useful content that is relevant to your target audience in order to acquire and retain customers. Content marketing can take place in a wide range of media, including blogs, eBooks, videos, podcasts, and images. The key point about content marketing is that […]

The post Why Your Business Needs Content Marketing appeared first on Simply Design.

Marketing Day: AMP links at large, August’s top 10 YouTube video ads & FTC news

by Amy Gesenhues @ Marketing Day – Marketing Land

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Facebook’s, Instagram’s and Snapchat’s audience size estimates compareSep 15, 2017 by Tim Peterson Facebook’s and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those […]

How The Holiday Inn Casa Grande’s Website Went From Drab to Fab

How The Holiday Inn Casa Grande’s Website Went From Drab to Fab

by Leonardo @ Vizlly

The Holiday Inn Casa Grande’s old website was seriously lacking. Its homepage was missing that “WOW factor” to draw travel shoppers in. The Accommodation types were uninspiring and text-heavy. And, most importantly, its website was not optimized for mobile. See how Vizlly helped this hotel start ranking higher in search results, and engaging more website visitors.

Sports Marketing’s Next Big Score Is Soccer, Suggests ADI

by Miguel @ gramercy global media Inc.

Sports marketers in the United States might want to consider European football (soccer) sponsorships and marketing programs, as American interest in the sport is rapidly accelerating, according to Adobe Digital Index (ADI) data. Read More: Sports Marketing’s Next Big Score Is Soccer, Suggests ADI

Best Method for effective use of Search Engine Marketing

Best Method for effective use of Search Engine Marketing


chicagotribune.com

Bulletin Board: A Post From the Community | The Internet is a place with full of resource which is necessary for different purposes. Information covers a large percentage of resources on the web and to find information on regarding specific topic or subject, they need to use keywords to search through search engines. Lots of people only use the results in the first or second page generated by the search engine while rarely other pages are visited if required information is not found. Most people or business who run website tries to get the website on the first page or list on top of the results. With the ...

Machine Learning: How Google is Helping Hoteliers Get Smarter with Search

Machine Learning: How Google is Helping Hoteliers Get Smarter with Search

by Leonardo @ Vizlly

Google's advancements in data collection & machine learning can help hoteliers get in front of the right people, at the right time, with the right message. Read this excerpt from Jennifer Wesley, our webinar guest speaker last week, to learn more.

How to Turn Facebook into a Lead Generation Machine Pt. 3

by travisking @ Clickable - The Marketing ROI Dashboard Company

Over the last year and a half Clickable collaborated with a large, well-known Enterprise Business-to-Business (B2B) software brand on their Facebook advertising.  This is the third post in our series of B2B marketing tips. New to the series? Catch up with Part 1 and 2!   Tactic #5: Segment Your Remarketing to Get More Leads

The post How to Turn Facebook into a Lead Generation Machine Pt. 3 appeared first on Clickable - The Marketing ROI Dashboard Company.

Three Do-It-Yourself SEO Steps You Can Take On Your Website Today

by Max Faingezicht @ ThriveHive

Tackling your business website’s SEO (search engine optimization) can be an intimidating task. Getting your business on the first page of Google may seem like quite a […]

The post Three Do-It-Yourself SEO Steps You Can Take On Your Website Today appeared first on ThriveHive.

6 tips for making a logo part of your email campaigns

by Contributing Author @ Vertical Response Blog

Don't embark on a logo design project without considering how a new logo will work with your email marketing efforts

The post 6 tips for making a logo part of your email campaigns appeared first on Vertical Response Blog.

11 Email Marketing Tips to Drive up Your Lead Conversion

by ThriveHive @ ThriveHive

Many businesses do well at generating leads, but it can’t just stop there. Your leads need to be carried further down your funnel. The question then […]

The post 11 Email Marketing Tips to Drive up Your Lead Conversion appeared first on ThriveHive.

What is search engine marketing (SEM)? - Definition from WhatIs.com

What is search engine marketing (SEM)? - Definition from WhatIs.com


SearchContentManagement

Search engine marketing (SEM) is a method of advertising to help companies' content rank higher by search engines.

AdWords History Timeline Published

by Jason Lock @ Screaming Frog

For those of us who have been in paid search since before AdWords was on the scene, it’s easy to forget the details about when certain “features” were released, and in what form they first appeared. For those who are newer to the industry, it’s probably hard to imagine the...

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

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