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4 Essential Keyword Optimization Tips

by Laura DiBenedetto @ Search Engine Optimization – Vision Advertising

Keyword optimization is the process of researching, analyzing and choosing the most suitable keyword phrases for your content, and your audience. If you are trying to optimize for Google, you absolutely cannot neglect keyword research. Choosing the right keywords is critical when optimizing for Google (or any search engine, really, but Google is King, counting for […]

The post 4 Essential Keyword Optimization Tips appeared first on Vision Advertising.

Google Algorithm Updates – What You Need to Know

by Jason Nuss @ Portland Digital Marketing Agency | Digital C4

In the last few weeks, did you notice your rankings change or fluctuate in search results? This may have been thanks to another sweep of Google core algorithm updates.   Core algorithm changes happen often and typically go unnoticed, but this round was different. Many feared this may be the long-awaited Penguin roll out which [...]

Get Engaged…on Facebook

by Navigation Advertising @ Navigation Advertising

So Facebook is simple right? You hop on and log in, post a status update and customers, clients and fans just flock to you, right? If only this were true. Unfortunately, this is what a lot of business owners often think. One of the most common mistakes of business owners when they use Facebook on […]

The post Get Engaged…on Facebook appeared first on Navigation Advertising.

Content Freshness Ideas for Improved Rankings

by Mark Evertz @ Portland Digital Marketing Agency | Digital C4

We’ve talked about it before, and we’re talkin’ about it again…content freshness. In a recent blog post, Neil Patel  talks about 4 content freshness tips to increase search engine rankings. Here are the 4 tips:   Tip #1 – Creation of new pages will impact freshness   Tip #2 – Document changes affect fresh content [...]

Eight Ways to Use Facebook’s Vast Numbers to Your Brand’s Advantage

by rwm_admin @ Riverworks Marketing

Facebook allows advertisers to display right inside the newsfeed of the social network’s billions of users. As the saying goes, “If something online is made available for free, your eyeballs are the product.”

Will blogging help my business generate more leads?

by Jason Nuss @ Portland Digital Marketing Agency | Digital C4

The answer to the question “Will blogging help my business generate more leads?” is YES, but only if you do it right. Blogging is a proven way to increase inbound traffic to your site. I say “proven” because we’ve experienced it firsthand. Our goal at Digital C4, I say goal because we don’t always achieve [...]

Search Terms from Search Partners: Why eBay May Be Messing with You

by Lauren Ray @ SEOM

Post by Josh Pack, Google/Bing PPC Specialist at SEOM Interactive: As a PPC Specialist who works daily within Google AdWords, I  see some peculiar search terms from time to time. Most of the time, we have a chuckle at how some people search for products or services in strange ways, and then add a simple negative […]

What is a brand?

by Navigation Advertising @ Navigation Advertising

The post What is a brand? appeared first on Navigation Advertising.

What the Heck is Good SEO?

by Chuck Swanson @ Portland Digital Marketing Agency | Digital C4

The SEO industry and tactics have evolved and changed over the years. Heck, 20 years ago it didn’t even exist! When Google entered the scene in 1998, the game of ranking higher and being indexed began and only in the last decade has stabilization and order began to take root.   Even so, good SEO [...]

Google Plus, Twitter and Providing the Most Relevant Search Results

by Jason Nuss @ Portland Digital Marketing Agency | Digital C4

So recently, as we all know, Google announced that Google+ content will now be displayed in search results. Is anyone really surprised by this? Twitter is up in arms, claiming that Twitter breaks more news than Google+ and yet it’s being squeezed out of search results entirely. Anyone really surprised by this?   Google’s latest [...]

SEO Tools

by Darryn Balanco @ Optimus01 – Online Thinking

Search engine rankings are the backbone of all things SEO. When optimising a website for quality online business growth, what SEO tools are needed? SEO Tools In order for the SEO process to be effective, a collection of useful SEO tools are required. What kinds of SEO tools can help online business owners develop and…

Search Translation, Outdated SEO, and Social Media Rule #40 – C4 Friday Roundup

by Chuck Swanson @ Portland Digital Marketing Agency | Digital C4

This week we check out two articles that talk about the wrong way to approach search and SEO; namely outdated tactics and sure-fire ways to limit impact when going global. Then we dive into social media gag orders and how it impacts Olympians. Enjoy your weekend!   Global CMOs:  Here are 6 Reasons Why You [...]

Don’t Neglect Your Google My Business Listing

by Eron Cohen @ Millennium Marketing Solutions

Recently, I did a search for an apartment complex in Gaithersburg, Maryland. As Google often does in response to a local search, they presented me with a knowledge graph of the property as part of the search results. Rather than show me a photo of the apartments or the exterior, I was shown an overflowing […]

The post Don’t Neglect Your Google My Business Listing appeared first on Millennium Marketing Solutions.

Difference between SEO and Adwords | Optimus01 - Online Thinking

Difference between SEO and Adwords | Optimus01 - Online Thinking


Optimus01 - Online Thinking

Search engine optimization (SEO) and AdWords provide optimum targeting of high traffic key phrases however, in terms of internet marketing, they differ....

Digital Marketing Firm Affected by Unknown Algorithm Update

by Lauren Ray @ SEOM

Last Thursday was anything but normal in Bucks County, Pennsylvania. After a sudden and unexpected algorithm update, the agency noticed something wasn’t quite right at SEOM Interactive. Computer screens began glowing green; office supplies floated away from their places on desks; there was a force in the air no one could recognize. But in a […]

Banner Advertising for Search Engine Optimization

Banner Advertising for Search Engine Optimization


Socius Marketing

Banner Advertising – An Excellent Way to Break Into a New Market Banner advertising on the Internet is a great way to get as many eyes as possible on a new brand or product. Own a new company? Seeking a broader Internet presence for your existing websites? Let Socius Marketing help you develop a display …

What Do I Do?

by Lauren Ray @ SEOM

This post comes to us from Michael Johnson, SEO Associate at SEOM Interactive: When it comes to deciding where to shop, consumers turn to reviews. Companies with an online presence have reviews published by Google that give consumers a voice. They rate their individual experiences through stars, photos, and their opinions.  These ratings are of paramount […]

2016 Edition of Black & Gold Just Released!

by Fort Collins Marketing Firm @ ADS

The publishing branch of ADS Marketing has just released the 2016 edition of the Black & Gold magazine. The 32-page magazine previews the 2016 University of Colorado football team and a preview of the CU 2016 women’s volleyball team. ADS Marketing provided design, layout, sales support and printing management and distribution services for publisher Griff […]

The post 2016 Edition of Black & Gold Just Released! appeared first on ADS.

Role of Risk in Boomerang Throwing and Conversion Optimization

by Chris Gregory @ Jacksonville Local SEO Company | PPC & Social Media Services

Ten-time world champion boomerang thrower Chet Snouffer is not afraid to take risks in his athletic endeavors—in fact, he takes them often. Risk-taking has ultimately paid off for him as his boomerang record clearly shows, and so we thought we’d delve down into the role that risk-taking plays in decision-making to see what we can learn about the connection between risk and conversion optimization. We quickly decided we’d need to look at business- and money-related risk differently from sports-related risk, […]

The post Role of Risk in Boomerang Throwing and Conversion Optimization appeared first on Jacksonville Local SEO Company | PPC & Social Media Services.

Changes in SEO: Google Requires Websites Be “Mobile-Friendly”

by Jason Nuss @ Portland Digital Marketing Agency | Digital C4

Google is now making the lives of mobile users easier. Chances are you’ve done an online search from your smartphone and landed on websites that aren’t mobile-friendly. It makes it difficult to find quick information when you’re zooming in and scrolling left to right.   Google has heard the cries of mobile users and is [...]

What Is The Difference Between SEO and PPC?

What Is The Difference Between SEO and PPC?


reliablesoft.net

The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click). This is also the reason why you may sometimes see the terms organic search engine listings and paid search engine listings (or Paid Search Advertising – PSA). Both SEO and PPC are part of Search Engine Marketing (SEM) which is one of the tools you can use as part of your overall Internet Marketing campaign. I will try

The Future of Smart Search Engine Optimization Starts Now

by Chuck Swanson @ Portland Digital Marketing Agency | Digital C4

I was recently reading a blog on ReadWriteWeb that highlights Matt Cutts’ video that discusses the importance of good content over SEO. He goes on to say that they try to make it so that “sites don’t have to do SEO” and that there’s “no bonus for having good SEO.”   I certainly believe that content now [...]

Relationship Marketing: How to become your client’s ‘service superhero story’

by Ken Thomas @ Net Gain Marketing

Relationship Marketing: How to become your client’s ‘service superhero story’

If you have 50 clients today, and you gain true 'superstar status' in the minds of each and every client, it is certain that in a couple of years your clientele will double. And your revenue will triple. In the service industry this can be done with no advertising, no mailouts, no PR...

Now image adding a few extra leads on top of that with some good integrated promotions!

Net Gain Marketing

Keeton Logo

by Fort Collins Marketing Firm @ ADS

The post Keeton Logo appeared first on ADS.

Today’s (Online) Content Lifecycle

by Chuck Swanson @ Portland Digital Marketing Agency | Digital C4

Creating content that’s fresh, relevant (to whatever it is you’re applying it to), and well-written is crucial today for so many reasons. A few of them…   — Search engine optimization and visibility (SEO) — Establishing thought-leadership — Shrinking sales cycles — Building brand loyalty — Generating leads — Generating social media conversation and followers   [...]

What’s the Deal with Facebook Stories?

by Erica Ferretti @ Vision Advertising

We all have a story to tell, how will you tell yours? In case you haven’t noticed, Facebook now has the “Stories” feature. In March, Facebook launched Stories to challenge rival, Snapchat, since they turned down a $3 billion buyout offer from Facebook. Facebook users can now post Stories to their feeds just like ones […]

The post What’s the Deal with Facebook Stories? appeared first on Vision Advertising.

Riverworks a Certified Google Partner to Help Chattanooga TN Businesses

by rwm_admin @ Riverworks Marketing

Riverworks is now a Certified Google Partner to Help Chattanooga TN Businesses. This badge recognizes companies that excel with Google’s products, using the search giant’s best practices.

Two Google Updates and their Effect on SMB SEO

by Chuck Swanson @ Portland Digital Marketing Agency | Digital C4

Google continues to make changes to their search algorithm that effect the way that small and medium sized businesses rank. While their changes make it difficult for SMB’s to compete for search engine ranking share there’s also an opportunity for those SMB’s that think strategically, and aren’t afraid of creating unique, custom content. Google’s Panda update [...]

AdWords Ad Rotation: How To Restore Even Ad Rotation (Workaround)

by Ken Thomas @ Net Gain Marketing

AdWords Ad Rotation: How To Restore Even Ad Rotation (Workaround)

Google surprised AdWords users in May this year with their announcement that ad rotation would automatically stop and favour only the ad with highest CTR, after the ads were active for 30 days.
This sounds reasonable to some people, but for people testing ads carefully based on conversion rate and cost per conversion, the change was a 3-alarm fire.
Google's ad rotation settings will switch from 'rotate' to favor the ad with highest CTR, unless you take action. If you don't want to opt out, and you want to restore even rotation on your ads after the 90 day period, it is not a huge problem.
The method below is tweaked and tested and works just fine...

Net Gain Marketing

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

Search Engine Marketing (SEM) - Search Engine Profiling

Search Engine Marketing (SEM) - Search Engine Profiling


Search Engine Profiling

Search engine marketing (SEM) is a form of web marketing that involves the promotion of websites by increasing their visibility in search engine results.

Use Google Display Advertising to Promote Your Brand

by rwm_admin @ Riverworks Marketing

The Google Display Network reaches 90% of Internet users worldwide. With specialized options for targeting, keywords, demographics, and remarketing, you can encourage customers to notice your brand, view an offer, and take action.

Finalist in the 30th Annual AMA Houston Crystal Awards

by Carla Garza @ Houston, The Woodlands, Conroe

The Hallaron Advertising Agency was named a finalist for the American Marketing Association’s Crystal Award in the “Corporate Citizenship” category on April 13 when AMA announced finalists. Hallaron entered for...

SEO Services, PPC Campaigns, Online Advertising

SEO Services, PPC Campaigns, Online Advertising


NYLI Web Technologies

NYLI provides search engine optimization services, Google Adwords Campaign creation, and helps get your business found on the web.

Our Flourishing Franchises

by jkong @ Versa Creative Group

Odds are, when you think of franchises, you think BIG! According to FranchiseDirect.com, there are over 750,000 franchises in the United States alone, and they’ve been estimated to employ nearly 8 million people. At Versa Creative, a Houston advertising agency, we’re dedicated to offering our clients powerful digital and creative strategies no matter how big they are.

The post Our Flourishing Franchises appeared first on Versa Creative Group.

Why and How Should I Use Video?

by Michelle Fazenbaker @ Millennium Marketing Solutions

Did you know that YouTube is the world’s second largest search engine? There are one billion hours watched daily, not including the video advertisements, cooking demonstrations, and how-to videos that you see when you scroll through Facebook. By the end of 2017, video will account for 69% of all consumer internet traffic, according to Cisco. […]

The post Why and How Should I Use Video? appeared first on Millennium Marketing Solutions.

Ultimate digital marketing blueprint for startups

by Chris Gregory @ Jacksonville Local SEO Company | PPC & Social Media Services

If you’re a driving force behind a startup or have just started a new small business, you might feel overwhelmed by all of the digital marketing options available and find yourself bouncing from one to another. If so, know that’s perfectly normal. While no two small businesses will have—or should have— the exact same digital marketing approaches, there is a logical order in strategically building a powerful online presence. Focus First on Your Website Think of your website as home […]

The post Ultimate digital marketing blueprint for startups appeared first on Jacksonville Local SEO Company | PPC & Social Media Services.

7 Essential Ingredients of An Effective Facebook Ad Campaign

by admin @ Reach First Inc.

Facebook advertising is a great opportunity for marketers and businesses to advertise online and find the right audience based on demographics, interests, and contact information. Being a marketer or a business owner, you can establish your presence at a platform where billions of people spend plenty of time exploring content, products, and services. We love … Continue reading "7 Essential Ingredients of An Effective Facebook Ad Campaign"

AdWords vs SEO – Which is Best For Your Marketing

AdWords vs SEO – Which is Best For Your Marketing


reliablesoft.net

Adwords and SEO are the main components of Search Engine Marketing (SEM) and are among your most valuable tools when running digital marketing campaigns. They have differences and similarities and there are situations that you should use them together or separately depending on your business and marketing goals. What is Google AdWords? If you are new to digital marketing, you may have heard people talking about PPC, Adwords and terms like CPC, bids and campaigns without knowing what these buzzwords mean. Don't worry, the purpose of this post is to clear things out. Let's get started. Google Adwords is an advertising

Why Interning at a Smaller Company is the Right Move

by Erica Ferretti @ Vision Advertising

When interning at a smaller company I had real responsibilities, I learned about the ins-and-outs to keep a company moving forward, flexed different creative muscles and built great future career contacts. That’s everything you want out of an internship to help you become a rockstar in the professional world. Vision Advertising is a smaller company […]

The post Why Interning at a Smaller Company is the Right Move appeared first on Vision Advertising.

How to upload HTML5 creative in doubleclick campaign manager (DCM)?

by knowonlineadvertising @ Know Online Advertising

HTML5 creative upload steps in doubleclick campaign manager (DCM) After the HTML 5 creative took over the flash ads, all the rich media creatives are trafficked in HTML format only. Let’s know the step-wise process to create HTML 5 ad unit in DCM. Checklist: HTML5 files should be in .zip or .adz format which should […]

Getting Ready for Napa Summit 2017

by Sean ORourke @ Marketing Terms

When you find yourself researching something enough, it often makes sense to blog it. Such is the case with Napa Summit, an SEO/SEM conference on March 30-31 in Napa Valley, CA. After seeing the list of [...]

The post Getting Ready for Napa Summit 2017 appeared first on Marketing Terms.

What is SSL and Why Do I Need It?

by Alex Geyer @ Vision Advertising

Whether you’re looking to upgrade a current website or get a new one built, you’ve probably heard the term SSL come up. Often, this is in conjunction with warnings about security, search engine ranking, and even getting blocked by web browsers. Today we get to the bottom of SSL with a short explanation of what […]

The post What is SSL and Why Do I Need It? appeared first on Vision Advertising.

Top 3 Items for Trade Shows

by Aaron Peach @ Millennium Marketing Solutions

Trade show season is coming! While everyone is scrambling to get ready, make sure you’re ahead of the game with the latest and greatest promotional products to have at your next event! An estimated 83% of consumers like receiving a promotional product with an advertising message and after receiving a promotional product, 85% of consumers […]

The post Top 3 Items for Trade Shows appeared first on Millennium Marketing Solutions.

Working of a Search Engine

by knowonlineadvertising @ Know Online Advertising

Search engines especially Google Search has become an integral part of our lives. Be it professionally, where we need search engines to have answers for all our daily work queries or even personally where we search all sorts of different stuff. Since the advancement of the internet era, Search Engines has been the most powerful […]

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

Five Ways to Use SEO To Make Your Users Happy

by Chuck Swanson @ Portland Digital Marketing Agency | Digital C4

Everywhere people are searching for happiness and they’ll leave no rock unturned. What if you could use SEO to make people happy?   You see, Google likes their users to be happy and they’ve made lots of great changes to improve user experience. We could learn a thing or two by Google’s approach and from [...]

You Should Consider the four M’s of Marketing

by Navigation Advertising @ Navigation Advertising

Merchandise, Market, Media and Message By Terri Jones Cherry Product, price, place and promotion are the foundation concepts for any traditionally educated marketer. Take any basic marketing course and the four P’s of the marketing mix are soon burned into your brain. But, what do these concepts really mean? Product? Ok, that one’s easy to […]

The post You Should Consider the four M’s of Marketing appeared first on Navigation Advertising.

Noindex Meta Tags vs. Robots.txt: Which Should You Use?

by Susan Sisler @ Jacksonville Local SEO Company | PPC & Social Media Services

Even those who’ve been in the SEO business for a while can get confused about whether to use noindex meta tags or robots.txt files to control how web pages are “seen” (and whether they should appear in search results) by search engines. We wrote in this post about some of the reasons to use robots.txt files on certain pages and these apply to the use of noindex tags as well. That’s about it for similarities between using robots.txt and noindex […]

The post Noindex Meta Tags vs. Robots.txt: Which Should You Use? appeared first on Jacksonville Local SEO Company | PPC & Social Media Services.

Life’s Micro-Moments: Why Companies Should Optimize for Mobile

by Social Spice Media @ Social Spice Media

Queen was a bloody brilliant rock band…and Freddie Mercury was probably a time traveler, because he sure did understand the urgency of 21st century people. “I want it all…I want it all…and I want it NOW!” We’re sure that’ll be stuck in your head all day…you’re welcome. Indeed, insatiable curiosity and instant gratification are definitely […]

The post Life’s Micro-Moments: Why Companies Should Optimize for Mobile appeared first on Social Spice Media.

5 Facebook Marketing Mistakes to Avoid

by Jackie Magnusson @ Driven Local

In today’s hyper-connected, digital world, people spend a great deal of time on their phones, tablets and computers — allocating a significant portion of screen time to social media platforms like Facebook, Twitter and Instagram. This creates a great opportunity for advertisers to connect with current and prospective clients, via both paid and organic social […]

The post 5 Facebook Marketing Mistakes to Avoid appeared first on Driven Local.

SEO Services | Search Engine Optimization Companies

SEO Services | Search Engine Optimization Companies


Driven Local

SEO Services - Search Engine Optimization Company Driven Local offers SEO services no matter how competitive the vertical. Call now for more information!

How Has SEO Changed Over the Years?

by Erica Ferretti @ Vision Advertising

SEO has changed in many ways over the years, but if you understand where it is now, your business can see some incredible results all while standing out from your competitors. According to Moz, “websites compete for attention and placement in search engines, and those with the knowledge and experience to improve their website’s ranking […]

The post How Has SEO Changed Over the Years? appeared first on Vision Advertising.

Capacity, Deadlines, and Planning

by Navigation Advertising @ Navigation Advertising

At Navigation Advertising, we get the opportunity to meet and often work with lots of different clients from various industries. There are a few consistent complaints that we hear from prospective clients about their past experiences with agencies and designers — timeliness, that is meeting deadlines and turn around time on deliverables. Unfortunately, the design/advertising/marketing/pr […]

The post Capacity, Deadlines, and Planning appeared first on Navigation Advertising.

Are you underestimating the value of organic traffic conversions from SEO?

by Jason Nuss @ Portland Digital Marketing Agency | Digital C4

Let’s get right to it…Are you underestimating the value of organic traffic conversions from SEO? While you focus on your paid advertising campaign, measuring and managing its ROI through smart keyword bidding and goal conversion management, your organic traffic is quite (and quietly) possibly giving you 2 or 3 times as many conversions, or 5 [...]

Search Engine Profiling

by searchen @ Search Engine Profiling

Search Engine Profiling The new step in online marketing and publishings! Search Engine Profiling guarantees front page placement on Google, Yahoo!, Bing, Ask, AOL and other search engines for your products and/or services in your geographical areas of interest. 85% … Read More

The post Search Engine Profiling appeared first on Search Engine Profiling.

Personal Stories Create Powerful Copywriting

by Ken Thomas @ Net Gain Marketing

Personal Stories Create Powerful Copywriting

Do your ads, websites, videos or newsletters seem too dull?
Adding a personal story to your copywriting transforms it into something powerful.

Net Gain Marketing

Search Engine Marketing Maryland | Millennium Marketing

Search Engine Marketing Maryland | Millennium Marketing


Millennium Marketing Solutions

Millennium Marketing provides effective Search Engine Advertising Campaigns on Google, Bing, and Social Media. Contact our experienced experts.

Incorporation of Company Branding and SEO

by Juan Carlos @ Advertising Agency | SEO | PPC | Rancho Cucamonga

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

Google’s Search Sitelinks – What are they and how can I change what links appear?

by Jason Nuss @ Portland Digital Marketing Agency | Digital C4

Google sitelinks are the indented links below a search result in Google. Google puts these extra links in the search results in hopes that you’ll have an easier time finding, as a search user, what you are looking for. As a website owner, this is great because it gives searchers more options to find what [...]

Importance of Laser-Targeted Unique Value Propositions

by Chris Gregory @ Jacksonville Local SEO Company | PPC & Social Media Services

Bryan Clayton, CEO of GreenPal, provides a perfect example of the importance of the right business value proposition, one that gets potential customers to say yes. GreenPal is an app that helps people get five lawn care bids from local professionals. Bids are free and arrive quickly; people can also pay for their lawn care services online. Initially, Bryan and his partners believed that people would use their service because they can choose the most reasonably priced bid and therefore […]

The post Importance of Laser-Targeted Unique Value Propositions appeared first on Jacksonville Local SEO Company | PPC & Social Media Services.

4 Web Design & Development Trends of 2017

by Charles Williams @ Brasco ///

When we think of Google, we associate the company with its powerful search engine and obscure nature. This obscurity is what makes Google tick, it is a company with no real given direction in its motives. Google has an interest in a number of areas, and believe it or not, web design is one of their […]

The post 4 Web Design & Development Trends of 2017 appeared first on Brasco ///.

SEO Evaluations

by Darryn Balanco @ Optimus01 – Online Thinking

With the online industry growing by the minute, presence is everything. What are SEO evaluations and how can SEO evaluations benefit your online presence and business growth potential? What are SEO Evaluations? An SEO evaluation is an analysis process whereby the various factors and components that make a website more visible on a search engine…

Crashing your SEO is More Common than Winning at SEO

by RedFusion @

By Jon Burgess – 8/27/15

I have been involved in Search Engine Optimization (SEO), in some form or other, for 15+ years. I know there are some real experts out there, but I have never personally met one. I have met or run into ...
Read More

The post Crashing your SEO is More Common than Winning at SEO appeared first on .

Search Engine Advertising Definition - SEO Glossary | Searchmetrics

Search Engine Advertising Definition - SEO Glossary | Searchmetrics


Searchmetrics

What is search engine advertising? Our SEO Glossary provides a wide range of technical terms related to Search Engine Optimization.

How Has SEO Changed Over the Years?

by Erica Ferretti @ Search Engine Optimization – Vision Advertising

SEO has changed in many ways over the years, but if you understand where it is now, your business can see some incredible results all while standing out from your competitors. According to Moz, “websites compete for attention and placement in search engines, and those with the knowledge and experience to improve their website’s ranking […]

The post How Has SEO Changed Over the Years? appeared first on Vision Advertising.

Houston SEO Expert - #1 Search Engine Optimization Advertising Agency

Houston SEO Expert - #1 Search Engine Optimization Advertising Agency


SEO Houston Experts

Your company struggling to be found online? Our Houston SEO Experts put spotlights on your business. Increase leads, Local SEO, and Profit! (832)230-4495

7 Likeable Content Marketing Strategies to Boost Traffic to Your Website

by Chuck Swanson @ Portland Digital Marketing Agency | Digital C4

You have a great product or service, but how will people learn about you if they can’t find you online? Word of mouth is a great place to start, but exposure is limited. Quality, consistent content combined with an SEO strategy will boost your search rankings and attract attention to your website   Be known [...]

Integrating Blog and Social Content into Your Website

by Chuck Swanson @ Portland Digital Marketing Agency | Digital C4

As an SEO marketing firm, we’ve been extolling the virtues of having an active blog since our incorporation, and we’ve helped many companies not only establish a blog presence, but keep a steady flow of fresh, nicely optimized posts. We’ve worked with our clients to share and promote these posts through social media networks, opening [...]

Inbound Marketing, Facebook, and Iran – C4 Friday Marketing Roundup

by Jason Nuss @ Portland Digital Marketing Agency | Digital C4

Inbound Marketing, Facebook, and Iran; what do they all have in common?  Well, they’re all in this blog post, that’s what.  We found some great reads this week and these are the few we thought we’d share in this week’s news Roundup.   Market Smart in Stormy Times: Market Content We all know that in [...]

What The Heck Is Good Content?

by Chuck Swanson @ Portland Digital Marketing Agency | Digital C4

These days it’s all about content, content, content. Companies everywhere are using content to improve their SEO, connect with customers, add value, and offer great information. But what does this really mean? What the heck is good content anyway?   You’re not alone. This is the cry of many business owners as they realize they [...]

What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization?


Search Engine Land

Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more.

Evolution of Top Brands

by Navigation Advertising @ Navigation Advertising

The post Evolution of Top Brands appeared first on Navigation Advertising.

Organic Search Vs. Paid Search — Two Search Marketing Peas in a Pod

by Laura DiBenedetto @ Search Engine Optimization – Vision Advertising

You’ve spent a lot of time, dollars and energy to get your fancy new website running. What’s next? Traffic! That means you need search marketing. Search engine traffic is a must if you want your website to be seen – after all, what’s the point of having a fancy website if nobody sees it? Search […]

The post Organic Search Vs. Paid Search — Two Search Marketing Peas in a Pod appeared first on Vision Advertising.

ADS, Inc. is proud to welcome Neidiger Tucker Bruner, Inc. on board!

by Fort Collins Marketing Firm @ ADS

ADS, Inc. has been selected by Neidiger Tucker Bruner, Inc. the locally-owned, Denver-based,  investment banking firm to redesign and redevelop their website and corporate capabilities brochure. Thanks NTB, Inc. for your confidence in ADS. We are eager to start and share the finished projects with our friends. For more information about NTB, Inc, visit their website, NTBInc.com Thanks […]

The post ADS, Inc. is proud to welcome Neidiger Tucker Bruner, Inc. on board! appeared first on ADS.

How To Avoid the “Not Secure” Warning In Chrome Browsers

by Brian Valentin @ Jacksonville Local SEO Company | PPC & Social Media Services

If you woke up last Friday to a message in your inbox from Google Search Console warning that “Chrome will show security warnings on” your website, the first thing you need to know is don’t panic, but be ready to do some work. We’ve received emails from our clients asking what this email is about and how it will affect them. Here’s what it all means. What Does It Mean to Be “Not Secure”? Websites are served up over a […]

The post How To Avoid the “Not Secure” Warning In Chrome Browsers appeared first on Jacksonville Local SEO Company | PPC & Social Media Services.

6 Thoughts on SEO – And Some Ramblings of My Own

by Chuck Swanson @ Portland Digital Marketing Agency | Digital C4

Twitter is a great place to take the ‘pulse’ of certain topics; what are people thinking or what’s the latest tip or technique getting attention? It’s where I went recently to see what the latest buzz in search engine optimization (SEO) was. Some of what I found was useful, interesting, as well as disappointing.   [...]

Hallaron Advertising Agency names summer intern

by Carla Garza @ Houston, The Woodlands, Conroe

Texas A&M student Sarah Odum gains agency experience (The Woodlands, TX) June 7, 2016 – Hallaron Advertising Agency has named Sarah Odum the agency’s 2016 summer intern. Odum was selected...

5 Ways To Create Remarkable Content For Your Brand

by admin @ Reach First Inc.

Great content matters a lot when it comes to the digital marketplace. We are all familiar with the term content and what it means to the two kinds of digital consumers – the search engines and human users. But what is it that makes great content? Simply put, great content has the power to engage … Continue reading "5 Ways To Create Remarkable Content For Your Brand"

BUSINESS HAS ONLY TWO FUNCTIONS — MARKETING AND INNOVATION.

by Navigation Advertising @ Navigation Advertising

A blog from Christian Hidalgo – Owner & Creative Director of Navigation Advertising “The Evolution of the Mini Van is Now Complete,” was the tagline of a very well done tv commercial for Chrysler almost two decades ago. But the problem was that the day the tv spot was written, it was out of date. […]

The post BUSINESS HAS ONLY TWO FUNCTIONS — MARKETING AND INNOVATION. appeared first on Navigation Advertising.

Jon Burgess Wins Agency Professional of the Year

by RedFusion @

Jon Burgess honored as “Agency Professional of the Year” at the Inland Empire Media Awards Gala on October 15th at the Mission Inn in Riverside.

The “Agency Professional of the Year” is given to an individual from the Inland Empire who works in advertising, marketing ...
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The post Jon Burgess Wins Agency Professional of the Year appeared first on .

Share The MAGIC Photo Contest

by Phil Tapia @ Colorado Springs Advertising and Marketing Agency

The post Share The MAGIC Photo Contest appeared first on Colorado Springs Advertising and Marketing Agency.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

6 Types of Online Advertising for Your Business

by ThriveHive @ ThriveHive

As new technology continues to change how we use the internet, marketers continue to find new ways to reach their audiences. While there are many free […]

The post 6 Types of Online Advertising for Your Business appeared first on ThriveHive.

Is Search Engine Submission Necessary?

by Juan Carlos @ Advertising Agency | SEO | PPC | Rancho Cucamonga

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

Natural and Paid Search Engine Marketing (SEM) Options for Your Website: SEO and PPC

by RedFusion @

Search Engine Marketing

Search Engine Marketing (SEM) refers to online marketing techniques brands use to create a strong web presence on search engines results, get in front of the target audience and increase website traffic. Website traffic can come from two kinds of search engine results ...
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The post Natural and Paid Search Engine Marketing (SEM) Options for Your Website: SEO and PPC appeared first on .

Pay Per Click Advertising Goldmine for Small Businesses

by Darryn Balanco @ Optimus01 – Online Thinking

Pay per click (PPC) advertising is a very simple concept that allows businesses and individuals to advertise on large online networks such as Facebook & Google. By implementing this highly lucrative marketing strategy, you’re able to reach potential customers that you never would have been able to reach otherwise. Pay per click advertising allows you…

When Times are Tough – Ramp UP your SEO

by Chuck Swanson @ Portland Digital Marketing Agency | Digital C4

I just got through reading Nick Stamoulis’ blog on ramping up SEO during slow business periods. Loved it! Not just because Nick is a Boston-guy and that’s my old turf (although that’s one reason perhaps), but because he makes great sense!   In a nutshell Nick says:   1. Cut back on your online advertising [...]

Bringing Outbound Demand Generation to Digital C4

by Chuck Swanson @ Portland Digital Marketing Agency | Digital C4

How many of you are worn out from chasing Google’s tail with SEO? No need for a show of hands. We live your pain every single day. Ask any SEO expert and they’ll tell you that while you still need to employ smart on-page best practices, the industry is moving more and more to one [...]

Bank of Choice Outdoor

by Fort Collins Marketing Firm @ ADS

The post Bank of Choice Outdoor appeared first on ADS.

How Much Does It Cost to Work with a Marketing Agency?

by Alex Geyer @ Vision Advertising

We all sometimes need help, and businesses are no exception. Working with experts from a third party can provide you with options and business opportunities that wouldn’t normally be available from your own staff. This is extremely important for Small and Medium-Sized Businesses (SMBs) who don’t have the staffing budget for full-time employees with certain […]

The post How Much Does It Cost to Work with a Marketing Agency? appeared first on Vision Advertising.

Black Hat SEO and why you should run (evolve) like Heck!

by Chuck Swanson @ Portland Digital Marketing Agency | Digital C4

SEO is certainly changing, evolving as an industry. Agencies that once relied on SEO as a service are now adapting and morphing into something that is more in tune with content marketing. And while content marketing can certainly be done poorly, it’s much more transparent than bad SEO. Bad content is just… well, bad! It’s [...]

Improve Your SEO Results With a Robots.txt File

by Susan Sisler @ Jacksonville Local SEO Company | PPC & Social Media Services

Take control of how the pages on your site are (or aren’t) accessed by search engines by creating a robots.txt file. The goal is to block certain pages or parts of your site from search engine crawlers, which may seem counterintuitive — you want search engines to find your web pages, right? — but it’s a solid SEO tactic. Here’s a quick guide on how and when to create a robots.txt file, and why it’s so important to get it […]

The post Improve Your SEO Results With a Robots.txt File appeared first on Jacksonville Local SEO Company | PPC & Social Media Services.

A Guide to Online Reputation Management [Infographic]

by jkong @ Versa Creative Group

At Versa Creative, a Houston advertising agency, we pride ourselves on providing extraordinary reputation management services for our clients. It’s just one of our many digital specializations and is vital to every business under the sun or on the web.

The post A Guide to Online Reputation Management [Infographic] appeared first on Versa Creative Group.

Investing In A Website: Why It Matters

by Veronica Van Jura @ Vision Advertising

Just because your business is 10 years old, doesn’t mean your website should be. The truth is, a lot of things age well in time—like wine, friendship, and dogs (haha). However, a website is not one of them. Many businesses in this digital world we are living in are blind to even the simplest of […]

The post Investing In A Website: Why It Matters appeared first on Vision Advertising.

What is Search Engine Marketing? - SEM, PPC, Paid Search

What is Search Engine Marketing? - SEM, PPC, Paid Search


Hiring | Upwork

Search engine marketing (SEM) uses paid search ads to get more web traffic through desktop or mobile web search.

Using SEO Optimization, Search Engine Marketing for Success

Using SEO Optimization, Search Engine Marketing for Success


BrightEdge SEO Blog

Learn best SEO optimization and search engine marketing should to maximize your appearance in the SERPs and drive more traffic to your site.

Best Digital Agency SEO Toronto Search Engine Optimization PPC Company

Best Digital Agency SEO Toronto Search Engine Optimization PPC Company


Search Engine People Blog

An award winning agency with nearly two decades driving real business results for our digital marketing and SEO Toronto clients.

‘Remarketing’ Keeps Leads Hot After the Trail Has Gone Cold

by rwm_admin @ Riverworks Marketing

Remarketing is a form of online advertising that puts your website to work building an audience elsewhere. By installing a special piece of code, you gain additional opportunities to keep your brand in front of this bounced traffic after they leave.

Strategic Use of Images in Search Engine Optimization

by Juan Carlos @ Advertising Agency | SEO | PPC | Rancho Cucamonga

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]

5 Tips for Enhancing Your Website

by John Blaze @ Driven Local

SEM, SEO, social media marketing, local listings — at the end of the day, what all of these digital marketing efforts come down to is getting more traffic to your business — whether it is actual foot traffic into your location or web traffic to your landing page. But, in order to see success in […]

The post 5 Tips for Enhancing Your Website appeared first on Driven Local.

Three Do-It-Yourself SEO Steps You Can Take On Your Website Today

by Max Faingezicht @ ThriveHive

Tackling your business website’s SEO (search engine optimization) can be an intimidating task. Getting your business on the first page of Google may seem like quite a […]

The post Three Do-It-Yourself SEO Steps You Can Take On Your Website Today appeared first on ThriveHive.

Google Updates: Say Hello to Local 3-Packs

by Chuck Swanson @ Portland Digital Marketing Agency | Digital C4

Have you heard? Google made another sweeping change to offer an improved way of listing local businesses in search results. Say “bye bye” to local 5 or 7-packs and “hello” to the new and improved 3-pack layout as Google moves toward offering more mobile-friendly search options.   As we dive into Google’s update, there are [...]

Saying “thank you” can go a long way in building customer loyalty

by admin @ Digital312

There’s plenty of research establishing the correlation between expressions of gratitude and an increase in prosocial behavior…

Can Any Inbound Linking Hurt My Ranking?

by Juan Carlos @ Advertising Agency | SEO | PPC | Rancho Cucamonga

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

Improve Your SEO Game: Google Webmaster Tools Makes Good SEO Easier

by Ken Thomas @ Net Gain Marketing

Improve Your SEO Game: Google Webmaster Tools Makes Good SEO Easier

Here’s an excellent, practical presentation about using Google Webmaster Tools to focus on core keywords and objectives to get more profit from your website. Important basic SEO tips here include using meta descriptions to control how your pages appear in Google’s organic listings, plus… ensuring each page has a unique title and description, checking internal […]

Net Gain Marketing

How to Blog for Business in 5 Simple Steps

by Laura DiBenedetto @ Search Engine Optimization – Vision Advertising

Are you considering setting up a blog for business? You can accomplish a lot of marketing with a blog for your company if you know how to go about it. And since our opinion is that every business should be blogging, we also believe that learning how to blog for business shouldn’t be an impossible […]

The post How to Blog for Business in 5 Simple Steps appeared first on Vision Advertising.

What is SSL and Why Do I Need It?

by Alex Geyer @ Search Engine Optimization – Vision Advertising

Whether you’re looking to upgrade a current website or get a new one built, you’ve probably heard the term SSL come up. Often, this is in conjunction with warnings about security, search engine ranking, and even getting blocked by web browsers. Today we get to the bottom of SSL with a short explanation of what […]

The post What is SSL and Why Do I Need It? appeared first on Vision Advertising.

Pikes Peak Supercross 2014

by Phil Tapia @ Colorado Springs Advertising and Marketing Agency

The post Pikes Peak Supercross 2014 appeared first on Colorado Springs Advertising and Marketing Agency.

Search Engine Marketing

Search Engine Marketing


Jacksonville Local SEO Company | PPC & Social Media Services

Advertise at the right place and time. Pay-per-click (PPC), paid search, search engine marketing (SEM) — however we refer to buying ads on search engines, it’s always focused on smart spending. It’s designed to reach consumers at the times and places where they’re most likely to be interested in l…

Cheap, Fast, or Good. Pick Two.

by Navigation Advertising @ Navigation Advertising

When you’ve been in the advertising/design business for a few decades you’ve heard it all when it comes to client/project requests. From “I need a logo in less than an hour” to “do you charge for your work?”. We appreciate and respect all clients and do our very best to make everyone happy. But as […]

The post Cheap, Fast, or Good. Pick Two. appeared first on Navigation Advertising.

Dissecting 2012 Insights: Content Creation and Blogging

by Jason Nuss @ Portland Digital Marketing Agency | Digital C4

So, yes, we had some predictions around content creation and blogging for 2012. I’ll have to admit though, these weren’t much of a stretch in terms of predicting the future. We all know that focusing on content for SEO, and online brand visibility, has been blowing up. Knowing that, we made some not-so-bold predictions for [...]

Are You a Talented Graphic Designer? Brasco /// is Looking for You!

by Brasco /// @ Brasco ///

Brasco /// is seeking a graphic designer who is interested in the opportunity to work with a growing creative agency team on a range of meaningful and innovative projects. You will be responsible for helping to drive the creative direction of corporate branding initiatives, advertising campaigns, website design and supporting creative on a range of […]

The post Are You a Talented Graphic Designer? Brasco /// is Looking for You! appeared first on Brasco ///.

Make That… 8 Unpleasant Truths About Social Media

by Chuck Swanson @ Portland Digital Marketing Agency | Digital C4

I recently got (and read) my Fast Company magazine’s September issue. You know… the one that had “Social Media is Sexy” on the cover. Not sure whether or not social media is sexy or not; surely more sexy than direct mail or email, but perhaps slightly less sexy than television advertising? That could be a [...]

Google AdWords Express gets even easier for the Digital Marketing Agency

by Jason Nuss @ Portland Digital Marketing Agency | Digital C4

If you’re a digital marketing agency that uses Google AdWords for your clients, and specifically My Client Center (MCC) to manage those accounts, you’ll be interested to know that you can now manage AdWords Express accounts through your MCC account.   What is AdWords Express? Google explains:   “AdWords Express is an advertising option for [...]

Clothes Mentor Colorado Springs Dress Dash Event

by Phil Tapia @ Colorado Springs Advertising and Marketing Agency

  Clothes Mentor Colorado Springs “Dress Dash Event” Ladies! Wedding Season is coming! What are you going to wear? Clothes Mentor Colorado Springs Makes It Easy! We are excited to present a new promotion for this March to kick off dress season; Easter, weddings, bridal showers, baby showers and all kinds of other fun summer…

The post Clothes Mentor Colorado Springs Dress Dash Event appeared first on Colorado Springs Advertising and Marketing Agency.

Is Google Really Being Fair?

by Jason Nuss @ Portland Digital Marketing Agency | Digital C4

In a recent ‘rant’ post  titled “Your B2B site doesn’t need more freakin’ words” the topic of content creation was discussed.  The basic premise of the post, and you should definitely read it for yourself, was that SEO’s out there are still working on formulaic SEO writing strategies that include word counts, frequency (as in [...]

SEO Best Practices: Managing a Successful Website Migration

by Chuck Swanson @ Portland Digital Marketing Agency | Digital C4

The words ‘site migration’ get tossed around a lot for a number of website upgrades. There’s the completely new site and there’s the refresh or site improvement, which might consist of a new look-and-feel, the addition (and subtraction) of some pages, and so on. Regardless of the site migration you are referring to it can [...]

ADS, Inc. Welcomes the Sue Pawlak for City Council Campaign.

by Fort Collins Marketing Firm @ ADS

ADS is proud to have been chosen by The Citizens for Sue Pawlak Committee as the marketing resource for the campaign. For more information about Sue, visit her website at CitizensForSuePawlak. Thanks for reading our Advertising Development Specialists, Inc. News! Posted By: Advertising Development Specialists, Inc. in Fort Collins, Colorado – Specializing in Colorado Print […]

The post ADS, Inc. Welcomes the Sue Pawlak for City Council Campaign. appeared first on ADS.

4 Tips to Win Over Your Your New Equity Prospects

by Stephanie Morris @ Dominion Dealer Solutions

By: Stephanie Morris, Marketing Content Coordinator In our automotive data mining blog series, we have stressed the importance of the many factors that make equity mining successful: proper training, robust data, and social media advertising. Today we will focus on the more traditional, yet still highly important, marketing channels. …auto dealers must be able to […]

The post 4 Tips to Win Over Your Your New Equity Prospects appeared first on Dominion Dealer Solutions.

Spend Wisely on Content Writing

by Mary McDonald @ Jacksonville Local SEO Company | PPC & Social Media Services

We’ve written about the cost of local SEO and national SEO, but what about the price of the content that drives nearly every aspect of online marketing? As with SEO, a better way to frame the question is from the perspective of the value of content writing. Can you afford inexpensive writers? Technology makes it possible for anyone with internet access to offer writing services on sites where writers and buyers can connect. A glance at these sites quickly shows the remarkably […]

The post Spend Wisely on Content Writing appeared first on Jacksonville Local SEO Company | PPC & Social Media Services.

Once Upon A Child’s Eggstreme Discounts

by Phil Tapia @ Colorado Springs Advertising and Marketing Agency

The post Once Upon A Child’s Eggstreme Discounts appeared first on Colorado Springs Advertising and Marketing Agency.

Search Engine Advertising

Search Engine Advertising


Ryte.com

Search engine advertising (SEA) is a branch of online marketing and, together with SEO, a discipline of search engine marketing.

Top 5 PPC Trends for 2015 – According to the Internet

by Jason Nuss @ Portland Digital Marketing Agency | Digital C4

We’ve entered a new year and some of you may have been wondering, like me, what the rest of the PPC Advertising industry is thinking will be the trends for 2015. So, I’ve done some digging and pulled together a list of the top 5 trends, as I see them, which I found.   1. Conversion [...]

What is PPC Advertising and How Does it Work?

by ThriveHive @ ThriveHive

One of the keys to a successful marketing plan is to have a diverse portfolio of methods to get your name in front of potential customers. […]

The post What is PPC Advertising and How Does it Work? appeared first on ThriveHive.

New AdWords text ad format: How to get a 60-character headline

by Ken Thomas @ Net Gain Marketing

New AdWords text ad format: How to get a 60-character headline

Google is experimenting with new text ad formats. This means you have more options when testing and improving your PPC text ads. One change to the AdWords text ad format: 60-character headlines (instead of the old 25-character limit). The new headlines are a combination – your normal 25-character headline, with Description Line 1 added onto […]

Net Gain Marketing

About Ask

by Darryn Balanco @ Optimus01 – Online Thinking

Ask.com is a search engine that is renowned for its innovation in search technology and search boundary design. Ask provides information rich content to its internet users. The following takes a look at the current facts of Ask.com What is Ask.com? Founded as Ask Jeeves in 1996 and renamed as Ask.com in 2005, Ask.com is…

Protect Your Business With a Reliable Web Hosting Provider

by Social Spice Media @ Social Spice Media

So, as a small business you’ve probably invested a lot of time into your online storefront, designing a beautiful website, implementing best practices in search engine optimization (SEO), and creating quality content for your customers. These are all great tactics to ensure your small or start-up company grabs prime search result real estate and can […]

The post Protect Your Business With a Reliable Web Hosting Provider appeared first on Social Spice Media.

Website Basic Building Blocks

by Navigation Advertising @ Navigation Advertising

We build a lot of websites. Something that I have learned through talking to people about our projects is that most people have no idea what all goes into building a successful website. There are a lot of things you need to have figured out before you even start building. Some things you can add […]

The post Website Basic Building Blocks appeared first on Navigation Advertising.

I’ve seen that photo before. The Dangers of Stock Photography

by Adam Hajnos @ Brasco ///

Does that image you saw on an ad look familiar? Do you feel like you’ve seen it before but can’t remember where? Chances are, the photo was in another advertisement, for a totally different company! You may be ready to blow-the-whistle and claim infringement, but even though both advertisers are using the same image, they […]

The post I’ve seen that photo before. The Dangers of Stock Photography appeared first on Brasco ///.

What is Search Engine Optimization? - Definition & Information

What is Search Engine Optimization? - Definition & Information


Marketing Terms

Definition The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search. Information There is much confusion about [...]

Dealership Search Engine Optimization & Services - Dominion Dealer Solutions

Dealership Search Engine Optimization & Services - Dominion Dealer Solutions


Dominion Dealer Solutions

Dominion’s dealership search engine optimization strategies are customized for your needs and help you achieve goals. Monthly reports keep you on track.

Increasing PPC Conversion Rates With Mobile Landing Pages

by Chuck Swanson @ Portland Digital Marketing Agency | Digital C4

Mobile users are shopping and searching for information on their phones more than ever. In fact, over 50% of people use their phone as their primary source to find information and 59% of mobile users accept mobile ads as they would TV or online ads.   Due to this boom in popularity, mobile ads and [...]

The Changing Face of Search Engine Marketing – The Splintering of Traditional SEO

by Chuck Swanson @ Portland Digital Marketing Agency | Digital C4

Search engine optimization (SEO) as we (at least in the trenches) have known is over. It’s not dead, but it’s evolving. Those white hat, but passé, tactics of directory listings and link building, in mass, are gone; as is mass content syndication, and these are good things. Google is trying to do its job of [...]

Search Engine Optimization Tips and Tricks | Rancho Cucamonga Agency

by Juan Carlos @ Advertising Agency | SEO | PPC | Rancho Cucamonga

Search Engine Optimization –Did you know that you could be missing out on FREE traffic to your website? One of the biggest mistakes business owners make is not paying attention to the local ranking of their business websites.  Losing organic traffic from Google, Yahoo, and Bing could easily translate into thousands of dollars in revenue […]

LR Barker Builder, Inc.

by Fort Collins Marketing Firm @ ADS

The post LR Barker Builder, Inc. appeared first on ADS.

Stetson Homes

by Fort Collins Marketing Firm @ ADS

The post Stetson Homes appeared first on ADS.

How to Better Your SEO in an Hour with Internal Link Building

by Kristen McCormick @ ThriveHive

Every small business owner wants to get more traffic to their website.  Organic traffic, in particular, is the most coveted form of traffic and refers to […]

The post How to Better Your SEO in an Hour with Internal Link Building appeared first on ThriveHive.

Conversion Optimization Failure? Are You Sure? Here’s a Boomerang Analogy

by Chris Gregory @ Jacksonville Local SEO Company | PPC & Social Media Services

In boomerang competitions, there are multiple events per competition, each with its own rules and with boomerangs tailored to the parameters of the event. One event is called fast catch, in which a thrower needs to throw and catch a boomerang five times in rapid succession, with the person with the lowest completion time dubbed the winner. Another is trick catch, in which catches must be made with the feet, behind the back, and more. In fast catch, what matters […]

The post Conversion Optimization Failure? Are You Sure? Here’s a Boomerang Analogy appeared first on Jacksonville Local SEO Company | PPC & Social Media Services.

What Is SEM? PPC & Paid Search Marketing Explained

What Is SEM? PPC & Paid Search Marketing Explained


Search Engine Land

Everything marketers need to know about SEM, PPC & Paid Search Marketing. Authoritative daily news, search advertising tips & tactical How To Guides for PPC

Keyword Research Tools

by Lauren Ray @ SEOM

Every business owner should know what terms they want to be found for via search and the necessary steps to rank for those terms, but they also need an understanding of how their customers are actually searching for their product or service. How? Keyword research, of course! It’s one of the biggest steps a small […]

SEO Basics: What is a Keyword?

by Alex Geyer @ Search Engine Optimization – Vision Advertising

When just starting to learn how to perform Search Engine Optimization – or SEO – for a website page, online ad, or even a blog post, you’ll probably come across the term keyword. Many guides look at the keyword as a more of a keystone: something which the entire rest of the page is written […]

The post SEO Basics: What is a Keyword? appeared first on Vision Advertising.

What Happened to Malaysia Airlines Flight 370

by Phil Tapia @ Colorado Springs Advertising and Marketing Agency

The post What Happened to Malaysia Airlines Flight 370 appeared first on Colorado Springs Advertising and Marketing Agency.

11 Must-do Activities For A Successful Google AdWords PPC Campaign

by Jason Nuss @ Portland Digital Marketing Agency | Digital C4

Managing a Google AdWords account isn’t just setting up a campaign, some ads, and adding keywords. There are many activities and processes that go into managing and optimizing a campaign. In my last post I talked about setting up a Pay Per Click campaign in Google AdWords with all the right stuff. I talked ‘bout [...]

2016 Edition of Green & Gold Just Released!

by Fort Collins Marketing Firm @ ADS

The publishing branch of ADS Marketing is proud to announce the release of the 2016 edition of the Green & Gold magazine. The 56-page magazine previews the 2016 Colorado State University football team and a preview of the Colorado State 2016 women’s volleyball team. ADS Marketing team member Linda Diehl managed the project for the […]

The post 2016 Edition of Green & Gold Just Released! appeared first on ADS.

Sneaky SEO Mistakes Can Be a Disaster for Your Business

by Ken Thomas @ Net Gain Marketing

Sneaky SEO Mistakes Can Be a Disaster for Your Business

Even huge businesses make suicidal SEO mistakes Google gets angry when people try to manipulate its search results.  Sneaky SEO mistakes made US retail giant JC Penney disappear from Google pages on most of their keywords… You’d guess that a retail leader like JC Penney has top-notch SEO to promote their website.  In Google’s search […]

Net Gain Marketing

Outsourcing SEO Overseas: The Right Way to Do It

by Chuck Swanson @ Portland Digital Marketing Agency | Digital C4

I was recently reading Brick Marketing’s blog – SEO Firms in India: Are They Any Good? – and it got me thinking. Digital C4 uses an India-based service provider for our back-end SEO-related services and we couldn’t be happier with the service, results, effort, and thoroughness of what they deliver. But that said how we [...]

WIN Denver vs Oakland Tickets From Nevada Auto Sales

by Phil Tapia @ Colorado Springs Advertising and Marketing Agency

The post WIN Denver vs Oakland Tickets From Nevada Auto Sales appeared first on Colorado Springs Advertising and Marketing Agency.

The Importance of Anchor Text in Back-links

by Juan Carlos @ Advertising Agency | SEO | PPC | Rancho Cucamonga

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]

Is Bounce Rate Bullsh*t?

by Janine Monico @ SEOM

A few months ago we started working with a new client who had previously been running his own AdWords account. We overhauled and restructured the entire account, and quickly saw an increase in leads. Looking at the on-site metrics, I noticed that visitors from the PPC campaign were looking at 6 different pages per visit. […]

Search Engine Optimization | Chattanooga | Riverworks Marketing

Search Engine Optimization | Chattanooga | Riverworks Marketing


Riverworks Marketing

Connect with more customers by search engine optimization Chattanooga, SEO, Adwords Campaigns, eNewsletters, Social Media, Blogging and mobile text marketing.

Dominion Dealer Solutions is Now an Approved Vendor for Mazda North American Operation’s (MNAO) Digital Certified Dealer Website and Advertising Program

by Peyton Hoffman @ Dominion Dealer Solutions

FOR IMMEDIATE RELEASE Dominion Dealer Solutions is Now an Approved Vendor for Mazda North American Operation’s (MNAO) Digital Certified Dealer Website and Advertising Program NORFOLK, Va. – Sept. 8, 2017 – Dominion Dealer Solutions is now an approved vendor for Mazda North American Operation’s (MNAO) Digital Certified Dealer Website and Advertising Program. This new program […]

The post Dominion Dealer Solutions is Now an Approved Vendor for Mazda North American Operation’s (MNAO) Digital Certified Dealer Website and Advertising Program appeared first on Dominion Dealer Solutions.

Gmail Ads: What’s New and How to Boost Performance

by Kayley Conti @ Driven Local

Gmail Ads, also known as Gmail Sponsored Promotions (GSPs), made their comeback in 2015. Since then, we have been utilizing these campaigns as an extremely cost-effective way to reach target audiences where they’re likely to be found multiple times per day — in their Gmail inbox. Google recently announced changes to the way Gmail ads […]

The post Gmail Ads: What’s New and How to Boost Performance appeared first on Driven Local.

Google Display Network vs Programmatic

by knowonlineadvertising @ Know Online Advertising

GDN vs Programmatic: S. No. Google Display Network Programmatic 1. GDN is an ad network, a product of google which has millions of sites as an inventory (these inventories are the same ones signed up to google Adsense) An automated media buying platform where inventory is huge, it has a collection of ad networks, ad […]

Let’s Grow

by Fort Collins Marketing Firm @ ADS

The post Let’s Grow appeared first on ADS.

15 Reasons why you should use the Power Editor to create Facebook ads

by knowonlineadvertising @ Know Online Advertising

Power editor has multiple reasons over Facebook advertising manager. Let’s go through the 15 Reasons why you should use the Power Editor to create Facebook ads. Always have the latest features: As soon as Facebook announces new features related to advertising, they are available to advertisers in the Power Editor. Frequently changes and extensions follow […]

Basic Website Requirements

by Darryn Balanco @ Optimus01 – Online Thinking

What are the basic website requirements that need to be considered when it comes to designing and developing your website? Optimus01 has an extensive list of what you should know. Your website is used as a form of advertising and it allows your potential clients to learn more about your company and the available products you…

INTRODUCTION TO 247RTB

by knowonlineadvertising @ Know Online Advertising

With the vision of “Providing cost effective and cross functional ad campaigns”, 247RTB integrates programmatic buying with real time bidding which enables their clients to achieve highly efficient and personalized advertising for their business. It’s one of the leading programmatic buying platforms with their headquarters based out of Tel-Aviv. Being a customer centric organization, they […]

What the Heck are KPIs for SEO?

by Jason Nuss @ Portland Digital Marketing Agency | Digital C4

Are your SEO efforts being successful? It’s hard to know for sure unless you’re tracking and measuring results. Key Performance Indicators (KPIs) measure the success of your SEO efforts and tell you whether your strategies are fruitful, or if they need tweaks to produce the results you want. Just like the stuffed cheeks of a [...]

Wild West Motorsports

by Fort Collins Marketing Firm @ ADS

The post Wild West Motorsports appeared first on ADS.

Online Stores vs. Brick and Mortar

by Navigation Advertising @ Navigation Advertising

The post Online Stores vs. Brick and Mortar appeared first on Navigation Advertising.

How to Improve Your Site Interaction and Analytics… Big Time!

by Chuck Swanson @ Portland Digital Marketing Agency | Digital C4

Here at Digital C4 we help clients improve their online visibility, and we do that by implementing smart search engine optimization tactics and strategies. With today’s search engine algorithm changes there is no tactic or strategy more effective (or important) to improving that visibility than fresh, well-written and produced content – be it a blog, [...]

Introduction to Search Engine Marketing | ThriveHive

Introduction to Search Engine Marketing | ThriveHive


ThriveHive

Understand the basics and benefits of search engine marketing (SEM) for business.

Hello world!

by mediaconnectiondev @ Media Connection Advertising

Web Design SEO (Search Engine Optimization) Strategic Strategies Google Ad Words Google Places E-Mail Marketing Analytical Tracking Internet Advertising Social Media Vehicle Wrap Logo Identity Folder/Pamphlets Custom Direct Mail Illustrations Printing Garment Catalogs Corporate Embroidery Screen Printing Banners Trade Show Displays Promotional Items Imported Products Fullfillment Services E-Commerce Video Production Bill Boards Direct Mail We’ll […]

4 Ways Online Press Releases Increase SEO

by Laura DiBenedetto @ Search Engine Optimization – Vision Advertising

Whether you’re highlighting an event, promotion, new product or charitable donation, online press releases are the vehicle to getting your message in front of the public eye. Online press releases can help to: Boost your rankings in search engine results. Your website is more likely to show up in the first page of search results […]

The post 4 Ways Online Press Releases Increase SEO appeared first on Vision Advertising.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

The Continued Evolution of SEO… to WSO?

by Chuck Swanson @ Portland Digital Marketing Agency | Digital C4

So the death of SEO is certainly NOT here, but its evolution continues. Much like the ever changing face of rock and roll, the PC (or computing as we know it), mobile phones into something better so too is SEO morphing into something different and, yes… better.   If you work in the digital marketing [...]

Top Reasons to Use a Small Agency for Your Internet Marketing

by Veronica Van Jura @ Vision Advertising

It’s 2017. You know you need to be doing more advertising and internet marketing, but you’re confused on the next step. Your business simply can’t keep up with the amount of internet marketing that your other small business owner competitors are doing in the digital space. As you’re drowning in the day to day duties […]

The post Top Reasons to Use a Small Agency for Your Internet Marketing appeared first on Vision Advertising.

Why Blogs Are Vital To Your Business

by Jason Nuss @ Portland Digital Marketing Agency | Digital C4

In the 1990’s, blogs started as a platform for individuals to share their thoughts and opinions online. Today, blogging has evolved into a marketing strategy for large and small businesses to drive traffic to their websites, create more leads, and build trust with their audience.   In fact, a consumer behavior study by Technorati revealed [...]

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

Conversion Optimization: What Boomerang Champions Can Teach Us

by Chris Gregory @ Jacksonville Local SEO Company | PPC & Social Media Services

First of all, yes: There really are boomerang competitions and champions! In fact, a member of the DAGMAR Marketing team has met numerous premiere boomerang athletes with international competition titles under their belts and has written extensively about this curved stick that returns. And, although this may be a novel twist on the subject, we’d like to suggest that the primitive crafters of boomerangs were in fact among the earliest conversion optimizers. Conversion optimization, in the context of a website, […]

The post Conversion Optimization: What Boomerang Champions Can Teach Us appeared first on Jacksonville Local SEO Company | PPC & Social Media Services.

C4 Weekly News Roundup – July 27, 2012

by Chuck Swanson @ Portland Digital Marketing Agency | Digital C4

This week went by in the blink of an eye, though I still felt a day behind. Yesterday was Friday for some reason. Anyhow, here are some stories and blogs we found worth sharing, including some crazy social media marketing mistakes and some search engine optimization (SEO) tips for your keyword list. We’d love to [...]

What Is The Difference Between SEM, SEO & Search Engine Advertising? - Success @ Creative PR Blog

What Is The Difference Between SEM, SEO & Search Engine Advertising? - Success @ Creative PR Blog


Karwoski & Courage - Minneapolis Public Relations

People often get confused about the difference in terminology when discussing search engine marketing, search engine optimization and search engines advertising. These definition will clear things up. #SEM #SEO #Advertising

Inbound Phone Calls and Tracking Call Value

by RedFusion @

Have you ever sat down to look at the value or costs of prospects calling your business? You should.

Understanding where, how and when phone leads are finding your business is now fairly easy, because you have tools at your fingertips. You just need to do some ...
Read More

The post Inbound Phone Calls and Tracking Call Value appeared first on .

The Good, the Bad, and the Ridiculous: Stock Photos

by Erica Ferretti @ Vision Advertising

After spending some time looking at stock photos, there is a likelihood that you will come across some that are so ridiculous, they make you chuckle. You might even find yourself saying, “Why is this even here?” or “What is that?” To answer those questions: no one knows but the creator. A stock photo is […]

The post The Good, the Bad, and the Ridiculous: Stock Photos appeared first on Vision Advertising.

Boost Website Performance by Revisiting On-Page SEO

by Chuck Swanson @ Portland Digital Marketing Agency | Digital C4

Nick Stamoulis’ recent blog – Don’t Neglect to Revisit On Site SEO – is a great reminder that search engine optimization is an ongoing effort and not a project-based endeavor.   We’ve all had clients that ask the question, “How long will this take? 3 months?” and I always respond in the same way… “It [...]

SEO Insights Directly from Google’s Search Quality Team

by Chuck Swanson @ Portland Digital Marketing Agency | Digital C4

Recently the folks over at JamesNorquay.com interviewed a former member of Matt Cutts’ team in the Google Search Quality group. Some of the insights gained from the interview with Andre Wayher are pretty revealing and shed some light on some tactics and strategies for successful search engine optimization. Here are some excerpts and some things [...]

Google Update: How the New Search Layout Affects Marketers

by Jason Nuss @ Portland Digital Marketing Agency | Digital C4

Have you noticed? Google did some spring cleaning recently and changed their search engine ranking page (SERP) for Desktop views.   In this recent change, they removed paid ads on the right side and now display a limited number of ads above and below organic search results.   This means more changes for paid search [...]

11 Email Marketing Tips to Drive up Your Lead Conversion

by ThriveHive @ ThriveHive

Many businesses do well at generating leads, but it can’t just stop there. Your leads need to be carried further down your funnel. The question then […]

The post 11 Email Marketing Tips to Drive up Your Lead Conversion appeared first on ThriveHive.

NBC10 & Telemundo62 Studio Visit

by Lauren Ray @ SEOM

Lights! Camera! Action! The SEOM Public Relations team (Danielle and Melanie) took a tour of the NBC10 and Telemundo62 studio in Bala Cynwyd on December 1st. The PR duo belongs to the Philadelphia Public Relations Association (PPRA),  the nation’s oldest and largest independent public relations association, and were given this members-only behind-the-scenes peek at how […]

Brand Building—Everyone Wants to Do It, but Few have the Stomach for It.

by Navigation Advertising @ Navigation Advertising

We are often asked to help a company build their brand, i.e., increase their sales. Simple enough, right? It’s like losing weight, getting your PhD, climbing Mt. Everest, finding gold at the end of the rainbow, riding a unicorn on a windswept beach, hitting the winning homer in the bottom of the 9th with two […]

The post Brand Building—Everyone Wants to Do It, but Few have the Stomach for It. appeared first on Navigation Advertising.

Do You Trust Online Advertising? POLL!

by knowonlineadvertising @ Know Online Advertising

ShopTV Memorabilia

by Phil Tapia @ Colorado Springs Advertising and Marketing Agency

The post ShopTV Memorabilia appeared first on Colorado Springs Advertising and Marketing Agency.

6 Proven Techniques To Improve Your Website’s Conversion Rate

by admin @ Reach First Inc.

One of the prime functions of a business site is to attract and convert incoming traffic into qualified leads. User experience (UX) and conversion rate optimization (CRO) are two of the important factors that strike our mind whenever we mention the performance of a site. We usually associate the success of a site with its … Continue reading "6 Proven Techniques To Improve Your Website’s Conversion Rate"

SEO 101 – Don’t Forget that Dynamic Content!

by Chuck Swanson @ Portland Digital Marketing Agency | Digital C4

Before diving in here I want to take a brief moment to define (in my mind) what dynamic content is. Websites are made up mostly of static content; static because it’s likely been there a while without change. Most websites are made up of mostly static content, which isn’t necessarily a good thing, but it [...]

South Seas Airbrush Tanning Sytems

by Fort Collins Marketing Firm @ ADS

The post South Seas Airbrush Tanning Sytems appeared first on ADS.

Harlem Globetrotters

by Phil Tapia @ Colorado Springs Advertising and Marketing Agency

The post Harlem Globetrotters appeared first on Colorado Springs Advertising and Marketing Agency.

Difference between SEO and SEA

Difference between SEO and SEA


Queromedia

SEO vs SEA What's the difference between SEO and SEA? An internet user who performs a search in Google typically receives two types of results: organic or

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

Three Ways Instagram Can Impact Your Business

by Erica Ferretti @ Vision Advertising

Businesses have been lining up for Instagram like Jimmy Buffet fans at the bar in Margaritaville. It’s the most interactive and influential social media platform available. It even offers an Instagram for Business so you can reach everyone in both a social and professional setting, while you promote and brand your business at the same […]

The post Three Ways Instagram Can Impact Your Business appeared first on Vision Advertising.

SEO Best Practices for Website Migrations

by Chuck Swanson @ Portland Digital Marketing Agency | Digital C4

It happens to almost every company out there that has a web presence… the site upgrade. Only I use the word upgrade cautiously, because while the graphics and imagery, maybe even the user experience, might be a step up from your old site at the end of the day people need to find you; likely [...]

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

Increase Brand Exposure With Video Content

by Social Spice Media @ Social Spice Media

YouTube is the second largest search engine – and it’s no surprise. The popular video platform is owned by Google, King of the North…ehrm, the Internet, and the giant that receives nearly 73 percent of global search inquiries. Your business needs to leverage the power of visual media, particularly videos, to expand your customer reach. […]

The post Increase Brand Exposure With Video Content appeared first on Social Spice Media.

GapSEO – Making Your Dynamic Content Work Harder

by Chuck Swanson @ Portland Digital Marketing Agency | Digital C4

As part of our search engine optimization offering, we continually provide Meta data and page recommendations for our client’s websites.  This includes recommending the proper use of keywords in the Meta title, description, the copy on the page, along with Alt tags and interlinking. This is pretty standard fare for SEO agencies and certainly not ground-breaking for most [...]

SEOM Welcomes 4M Communication to the Family!

by Danielle Forte @ SEOM

4M Communication is a full-service public relations agency and the newest division of SEOM Interactive.  At SEOM, we’ve been offering public relations services to our clients for the past three years. However, in the last year or so, our owner, Mark noticed that the requests for PR had been increasing. It became apparent that there […]

QwikCareMD New Fountain Location

by Phil Tapia @ Colorado Springs Advertising and Marketing Agency

The post QwikCareMD New Fountain Location appeared first on Colorado Springs Advertising and Marketing Agency.

Reaching millennial moms

by Carla Garza @ Houston, The Woodlands, Conroe

Advertisers trying to reach younger moms today need to understand the unique lifestyle habits and shopping patterns of their potential customers. As a group, moms make many major and minor...

Search Engine Optimization - Colorado Springs Advertising and Marketing Agency

Search Engine Optimization - Colorado Springs Advertising and Marketing Agency


Colorado Springs Advertising and Marketing Agency

If you have been looking for SEO (Search Engine Optimization) help and don’t know where to turn, give Tapia Advertising a try.

What is SEO

by Darryn Balanco @ Optimus01 – Online Thinking

In essence search engine optimization (SEO) is about getting websites onto the 1st page of the major search engines such as Google. In reality it involves a host of SEO activities being done on a continual basis to achieve and maintain this result. There are 5 main areas that SEO activities focus on in order…

Video content marketing can make a significant impact for small…

by admin @ Digital312

There’s plenty of research establishing the correlation between expressions of gratitude and an increase in prosocial behavior…

Truth in SEO

by RedFusion @

Truth in SEO.

By Jon Burgess

I get lots of questions about search engine optimization (SEO): what to do, how to do it, what is it, does it work?

I rarely get questions about the dark side of SEO, what we call black-hat SEO. If ...
Read More

The post Truth in SEO appeared first on .

Why Is Online Marketing So Effective?

by Darryn Balanco @ Optimus01 – Online Thinking

There are several ways and means of really bringing out the very best in an online marketing strategy. Understanding how online marketing works is of vital importance. Below is an overview as to why online marketing is so effective as an advertising medium and the various tools that you can make use of to achieve…

What a Boomerang Expert Taught Us about Multivariate Testing

by Chris Gregory @ Jacksonville Local SEO Company | PPC & Social Media Services

Barnaby Ruhe is a fan of freestyling during boomerang competitions and is credited with inventing the foot catch. To accomplish this, Barnaby needed to throw his boomerang and then accurately choose where to lie down on the grass to catch his returning ‘rang between his feet. At the time, this seemed radical because everybody knew that boomerangs were caught by hand, but now this catch is incorporated into international rules. He compares that to the Harlem Globetrotter brand of basketball […]

The post What a Boomerang Expert Taught Us about Multivariate Testing appeared first on Jacksonville Local SEO Company | PPC & Social Media Services.

Blogging & Blog Basics

by Darryn Balanco @ Optimus01 – Online Thinking

New to Blogging? Start at the beginning. Business Blogs are fast becoming a valuable tool for companies looking to market their business and build an online presence. Research has shown that 92% of companies who blog regularly have acquired a customer from their blog. The NOMINAL cost is therefore worth it for any business – small, medium, you name it! Blogging brands…

Hypertarget Equity Customers with Social Advertising

by Stephanie Morris @ Dominion Dealer Solutions

By: Stephanie Morris, Marketing Content Coordinator Over the past few weeks, we have discussed the importance of automotive data mining and how dealerships can successfully drive revenue from this process. Last week’s blog covered soft credit pulls and today we will zero in on the hypertargeting power of Facebook ads. According to Facebook, they average […]

The post Hypertarget Equity Customers with Social Advertising appeared first on Dominion Dealer Solutions.

How To Market Your Special Event

by rwm_admin @ Riverworks Marketing

What if you decided to throw a party and no one came? That’s the nightmare that haunts brands as they prepare and invest in an event to drive product awareness and sales leads. Here are some tips for getting people on board, based on our experience managing marketing campaigns to promote such Chattanooga TN events… […]

Are SEO Mistakes Costing Your Business Money?

by Chuck Swanson @ Portland Digital Marketing Agency | Digital C4

Everyone makes mistakes. Though some may be costlier than others for your business.   With so many consumers using the internet to research products and services, your website should not only stand out with great design, it should be easy for searchers to find.   A search engine optimization (SEO) strategy will help you rank [...]

Haunted Brew Fest – October 18th 2014

by Phil Tapia @ Colorado Springs Advertising and Marketing Agency

The post Haunted Brew Fest – October 18th 2014 appeared first on Colorado Springs Advertising and Marketing Agency.

Ads Added by AdWords? I’ll Be Opting Out

by Mark Kennedy @ SEOM

Before I start this rant post, I want to make 2 quick points… If you don’t want to read, but just want to opt out of this new adwords “feature”, then here is the link I am all for automation and a lot of new features from Adwords have been helpful, but this one is […]

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

Using PPC and Adwords to Create an SEO Keyword List

by Chuck Swanson @ Portland Digital Marketing Agency | Digital C4

Putting that SEO keyword list together is important part of any website optimization effort. Of course the keyword list, while forming the foundation for your SEO efforts is critical it should never be a static list. It should evolve and morph over time as you see ranking success (or no ranking success), measure keyword site [...]

Small Business SEO: Your Questions Answered

by Eron Cohen @ Millennium Marketing Solutions

Search Engine Optimization (SEO) is complicated and competitive. Everyone with a website has the same question: How do I get my content on the first page of the Google search results page so that I can garner the most possible traffic. The answer is not straightforward, and because of the way Google’s algorithm changes it […]

The post Small Business SEO: Your Questions Answered appeared first on Millennium Marketing Solutions.

Search Engine Optimization and Content Marketing – The Same Thing? YES!

by Jason Nuss @ Portland Digital Marketing Agency | Digital C4

Over the past couple of years Google has implemented a number of algorithm changes (Panda and Penguin) that have helped blur the lines between search engine optimization (SEO) and content marketing. And that’s a good thing! When I first started optimizing websites back in the day it was more science and less art; link building [...]

On-Page vs Off-Page SEO

by ThriveHive @ ThriveHive

Advancements in search engine capabilities, as well as their widespread use among consumers, have shifted marketing priorities of businesses big and small today. It’s no longer […]

The post On-Page vs Off-Page SEO appeared first on ThriveHive.

Search Engine Optimization | ADS

Search Engine Optimization | ADS


ADS

Search engines are  used to find the products or services we are after.  Not to mention to filter through the loads of information available and get us the data we want.  Did you know that barely 20% of all users ever click past the first page of results!? Is your site represented on that first …

Are You Retailer? Don’t Miss Our Upcoming Google Bites Event!

by Kelley Trosko @ Millennium Marketing Solutions

Need help marketing your retail business? Join us for a thought provoking seminar on Digital Marketing for the Retail Industry. In today’s digital world, the shopping process continues to evolve, affecting buyers’ path to purchase and ultimately the conversion. Our Google Partner speakers will explain how retailers can get ahead by adjusting their advertising strategies […]

The post Are You Retailer? Don’t Miss Our Upcoming Google Bites Event! appeared first on Millennium Marketing Solutions.

Absolute Links vs. Relative Links – SEO Value

by Juan Carlos @ Advertising Agency | SEO | PPC | Rancho Cucamonga

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]

Vast Tag Example!

by knowonlineadvertising @ Know Online Advertising

VAST tags are generally used in XML format, below we will the tree structure of a VAST tag. Definition of XML – Version, file, etc. <VAST xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:noNamespaceSchemaLocation=”vast.xsd” version=”3.0″>…</VAST> Parent or Root element: <VAST xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:noNamespaceSchemaLocation=”vast.xsd” version=”3.0″><Ad id=”306848238″>…</Ad> </VAST> Sub Elements: <VAST xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:noNamespaceSchemaLocation=”vast.xsd” version=”3.0″>|<Ad id=”000000000″> <InLine> <AdSystem>DCM</AdSystem> <AdTitle>In-Stream Video</AdTitle> <Error>…</Error> <Impression>…</Impression> <Creatives>…</Creatives> <Extensions>…</Extensions> </InLine> </Ad> </VAST> Sub-Element: Impression: The below helps to track the number […]

Benefits of SEO

by Darryn Balanco @ Optimus01 – Online Thinking

SEO is an important factor to think about when adapting or designing a website. The following takes a look at the benefits of Search Engine Optimization (SEO). You may have heard of Search Engine Optimization (SEO), which is an online marketing strategy that improves search engine rankings of a website along with online traffic. After…

The Peanut Butter & Jelly of Modern Marketing = Inbound + Outbound

by Digital C4 @ Portland Digital Marketing Agency | Digital C4

Ever been the new kid in a new place? If so you no doubt remember that semi-nauseating mix of un-dashed optimism, the adrenalin blasts that come with blazing new trails and the gnaw of the unknown on the psyche – all roiling around in brain, heart and gut in search of an action plan.   [...]

How to Do Search Engine Marketing

How to Do Search Engine Marketing


wikiHow

Search engine marketing recognizes that websites get a large amount of web traffic, approximately 30 percent, from Internet web searches. Search engines like Google, Yahoo, Bing and AOL create standards that serve as guidelines for...

News

by Fort Collins Marketing Firm @ ADS

ADS, Inc. has just been awarded a corporate brochure, website and support literature re-design assignment for NeidigerTuckerBruner, the Denver founded and based investment banking firm.

The post News appeared first on ADS.

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

Difference between SEO and Adwords

by Darryn Balanco @ Optimus01 – Online Thinking

Search engine optimization (SEO) and AdWords provide optimum targeting of high traffic key phrases however, in terms of internet marketing, they differ. The following post outlines the difference between SEO and AdWords as well as the benefits of SEO versus AdWords.  What Is SEO? SEO or search engine optimization is a process of correcting your existing website or…

Am I on the Right Digital Advertising Platform?

by Chris Scala @ Driven Local

With so many digital advertising options in 2017, it is easy to choose the wrong platform, or not choose one at all. From Google to Facebook to Snapchat, you may be asking yourself — “Do I really need to be on every online advertising platform?” The answer will surprise you. Your customers spend their free […]

The post Am I on the Right Digital Advertising Platform? appeared first on Driven Local.

Social Media Platforms; Where Does Your Audience Live?

by Veronica Van Jura @ Vision Advertising

Facebook, LinkedIn, Instagram, Twitter—these are just a few of the many social media platforms available to business owners. Given these tools to help grow your online presence, how do you find which platform is best for your business? As a business owner using social media, one of your goals is to figure out where your […]

The post Social Media Platforms; Where Does Your Audience Live? appeared first on Vision Advertising.

Stop following the pack and create advertising that is different

by Carla Garza @ Houston, The Woodlands, Conroe

As a young stockbroker almost 30 years ago, I considered myself a contrarian in my financial philosophy. If the market was bullish then I was a bear.  When they were buying...

Is PPC Advertising Right for Your Small Business?

by Laura DiBenedetto @ Search Engine Optimization – Vision Advertising

PPC is an online advertising strategy – and a fantastic lead generation tactic – that has the potential to deliver very targeted leads to your website. There are many great things that a well-executed PPC campaign can do for your company. However, that doesn’t always mean it is right for your small business. PPC advertising […]

The post Is PPC Advertising Right for Your Small Business? appeared first on Vision Advertising.

Local SEO – 5 strategies to get started

by Jason Nuss @ Portland Digital Marketing Agency | Digital C4

We’ve recently had the opportunity and privilege to work with several local companies here in the Portland Metro area to help improve their local SEO results. In our 3+ years of business, the opportunity to work with truly local companies has only presented itself a handful of times. Local SEO has similarities to the ‘general’ [...]

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