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Google’s Mobile Friendly Changes

by Jason Campbell @ Red Carpet Web

This week Google added mobile friendliness as a factor in search engine ranking. Some of the factors in determining mobile friendliness are the text size, button size and the amount of space between links. A good solution is to have a mobile responsive site which means that as you adjust the screen size the layout […]

How to Get More Backlinks and Rank Higher on Google

by Ramsay @ Blog Tyrant: Start a Successful Blog

Backlinks are still the major indicator Google uses to determine the authority of a blog. The better your backlinks, the better you’ll rank in search results. But they sure aren’t easy to get. Building backlinks is a tricky business because many of the “easy” ways go against Google’s terms of service. What’s more, if you...

Non-Techies Intro to Site Search Engine Optimization (SEO)

by Julie Garcia @ SEO Girl Powa

Or How to Make Your Site Rank Better First things first, before we can begin to discuss what needs to be changed to make your [...]

SEO basics: What’s a slug and how to optimize it

SEO basics: What’s a slug and how to optimize it

by Michiel Heijmans @ Yoast • SEO for everyone

In SEO, we often talk about creating the right slug for a page. But what is this really? And why should you optimize it? In this post, we’ll explain all you need to know about it. When you google “what’s a slug”, you’ll find that the definition we’re looking for is “a part of a URL […]

The post SEO basics: What’s a slug and how to optimize it appeared first on Yoast.

Explaining SEO to your grandparents

Explaining SEO to your grandparents

by Marieke van de Rakt @ Yoast • SEO for everyone

How do you explain SEO to people who don’t know the first thing about it? What is SEO really about? Before anyone accuses me of discriminating against the elderly, the title of this post is only a figure of speech. Joost’s 90-year old grandmother knows exactly what SEO is, while some of our 30-something friends […]

The post Explaining SEO to your grandparents appeared first on Yoast.

Search Engine Optimization for Photographers - SEO Basics

Search Engine Optimization for Photographers - SEO Basics


Photography Spark

SEO is the stuff you do to rank high in Google. Yeah, you can do cool stuff to influence rank. Photographers keep these as trade secrets. I spill the beans.

SEO basics: what are ranking signals?

SEO basics: what are ranking signals?

by Marieke van de Rakt @ Yoast • SEO for everyone

Ranking signals or ranking factors are characteristics of a website that determine the position in the search engines. All ranking signals combined form the algorithm of a search engine. How this algorithm works is a secret. Nobody knows exactly which factors decide the order of the search results. Google’s algorithm isn’t static. It changes regularly. The […]

The post SEO basics: what are ranking signals? appeared first on Yoast.

Introduction to SEO

by Julie Garcia @ SEO Girl Powa

SEO is also known as Search Engine Optimization. You must have heard this acronym for more than thousands of times and you know that it [...]

5 Critical Sections on Your LinkedIn Profile You Must Edit Now

by Jesal Shethna @ eduCBA

LinkedIn is a great professional network where you can find your dream job. Recruiters are in constant search of best and dedicated employees. Linked in is started in December 2002 and launched on May 5,2003. It was founded by Reid Hoffman and his team members, the great team from PayPal and in collaboration with Social.net. In […]

The post 5 Critical Sections on Your LinkedIn Profile You Must Edit Now appeared first on eduCBA.

SEO basics: How to improve your mobile site

SEO basics: How to improve your mobile site

by Edwin Toonen @ Yoast • SEO for everyone

Here’s the thing: your site should be mobile-friendly. In fact, this might just be your number one priority. If you want to improve your mobile SEO, you have to improve the performance of your site, plus you have to make sure that it offers users an excellent mobile experience. In this SEO basics article, you’ll […]

The post SEO basics: How to improve your mobile site appeared first on Yoast.

Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video

by Amy Higgins @ Online Marketing Blog – TopRank®

It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini. Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results [...]

The post Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video appeared first on Online Marketing Blog - TopRank®.

What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization?


Search Engine Land

Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more.

A Guide to Success with Google AdWords [Infographic]

by Ben Molfetta @ Core Online Marketing

Google AdWords is an important online advertising tool that can help your business get visibility and generate leads – even if you’re not organically ranking on the first page of Google! When you use AdWords, your ad will show up when people use keywords to search for products and services related to what you do.

SEO: What to Base Content Decisions On

by Jill Kocher @ Practical Ecommerce

Content is the first thing that comes to mind with search engine optimization. There is a process, however, to creating and optimizing strong content. The process involves four separate tasks: data ...

Twitter Tool to Get More Followers and Engagement

by First Click, Inc. @ SEO, Online Marketing, Website Development | First Click, Inc.

Twitter is an excellent site to build a loyal following of engaged users. However, this social media platform requires careful curation to find the right audience. With this tool, you can find and invite the perfect audience to follow you. This increases engagement, and ultimately makes your SEO campaign stronger. Hello and welcome to the […]

The post Twitter Tool to Get More Followers and Engagement appeared first on SEO, Online Marketing, Website Development | First Click, Inc..

Checkout Optimization

by Rob Jurewicz @ Dynasty Marketing Group

Dynasty Marketing Group discusses the importance of checkout optimization. When running an online store, it’s important to ensure that the entire user experience is an effortless process. This helps your visitors navigate through the steps easier, but also makes them more inclined to come back later. In this post, we’ll look at a (relatively) simple [...]

SEO basics: How to optimize a blog post?

SEO basics: How to optimize a blog post?

by Marieke van de Rakt @ Yoast • SEO for everyone

Content writing should be a key element of every SEO strategy. How do you make sure your blog posts have the highest chance to rank well in Google? What are the successive steps you’ll need to take? In this post, I’ll take you back to the very basics of SEO. How do you optimize a blog post? […]

The post SEO basics: How to optimize a blog post? appeared first on Yoast.

Internship at IIT Bombay: The coming-of-age phase of my research life

by Internshala @ Internshala blog

About the Author: Ankita Baruah, a student of Indian Institute of Information Technology, Guwahati, talks about her internship experience at IIT Bombay and how she loved every moment of her

A Complete List of Blog Sites

by Ramsay @ Blog Tyrant: Start a Successful Blog

Last updated September 6th, 2017 Welcome to the complete list of all the blog sites on the web (that we could find!) where you might consider starting a blog for the first time. The goal is to give you a list of all the options out there so you can start researching to determine what...

SEO for Content Creators: The Basics

SEO for Content Creators: The Basics


The Patreon Blog

Your creative talent and countless hours of hard work are seriously paying off. You’ve grown a fanbase that loves what

How to start a blog

How to start a blog

by Marieke van de Rakt @ Yoast • SEO for everyone

If you’re thinking about starting a blog, the most important thing I have to say to you is: go for it! Start your blog! Just do it! Blogging is a great SEO strategy, it’s a wonderful marketing tool and blogging is lots of fun! A new blog will allow you to make smart and strategic choices. […]

The post How to start a blog appeared first on Yoast.

SEO Basics Course

SEO Basics Course


Treehouse

Search Engine Optimization is an ongoing process, a way of thinking about your website, preparing and creating its content, and monitoring its success over the long term. Using industry standard best practices, tools, and strategies, you can create a site that doesn't just get indexed by search engines - it'll get used by real people.

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

Google Penguin explained

Google Penguin explained

by Joost de Valk @ Yoast • SEO for everyone

One of the most painful Google updates that can hit a website is called Penguin. Google Penguin aims to remove sites from the search results that have been trying to game Google by buying or otherwise “unnaturally acquiring” links to their website. It does that by basically applying a negative value to specific links. So if you […]

The post Google Penguin explained appeared first on Yoast.

Learning the Search Engine Basics

by First Click, Inc. @ Search Engine Optimization Basics – SEO, Online Marketing, Website Development | First Click, Inc.

Search Engine Optimization – What is it and Why is it Important? Search Engine Optimization, or more commonly known as SEO to many, is the pivotal aspect of online marketing and website development. SEO is constantly changing and evolving as Google sets new algorithms in place to affirm their search engine performance and dominance. As […]

The post Learning the Search Engine Basics appeared first on SEO, Online Marketing, Website Development | First Click, Inc..

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

The SEO Equation: The Basics of Search Engine Optimization that Everyone Should Know

by Nick @ Nick Pierno

SEO is not an isolated component of your marketing strategy. I believe it can affect, and be affected by, every aspect of your business. Because of this, I think everyone in an organization should have a fundamental understanding of SEO. There’s a heck of a lot more to SEO than I’m about to put forth...

The post The SEO Equation: The Basics of Search Engine Optimization that Everyone Should Know appeared first on Nick Pierno.

Basics of Search Engine Optimization that every digital marketing intern should know

Basics of Search Engine Optimization that every digital marketing intern should know


Internshala blog

The age of internet changed how we used to look for answers. Google is now our go-to place for finding answers to all our questions. But have you ever wondered how Google manages to show

SEO Basics: Why SEO Is a Feminine Approach To Business and Traffic

SEO Basics: Why SEO Is a Feminine Approach To Business and Traffic


Nathalie Lussier

Learn SEO basics for 2015: search engine optimization is all about letting people come to you.

Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video

by Amy Higgins @ Online Marketing Blog – TopRank®

It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini. Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results [...]

The post Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video appeared first on Online Marketing Blog - TopRank®.

Search Engine Optimization — Basics - Berkeley Advanced Media Institute

Search Engine Optimization — Basics - Berkeley Advanced Media Institute


Berkeley Advanced Media Institute

Search Engine Optimization is the process of structuring content so it can be easily found.

Yoast Academy: Teach yourself SEO

Yoast Academy: Teach yourself SEO

by Edwin Toonen @ Yoast • SEO for everyone

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. So if you want to learn all about a particular subject, you might be better off […]

The post Yoast Academy: Teach yourself SEO appeared first on Yoast.

What Is SEO? Understanding The Basics of Search Engine Optimization

by Caitlin Thayer @ UCSA

SEO stands for Search Engine Optimization. To put it simply, SEO is a process for getting more traffic to your website. When you’ve done a search for something online, did you ever wonder why certain websites are at the top of the list, and others aren’t? That has to do with Search Engine Optimization. Those websites at the top of ... Read More

The post What Is SEO? Understanding The Basics of Search Engine Optimization appeared first on UCSA.

Photography Business Card Basics | The Photographer’s Guide To Effective Design: What To Look For In A Business Card?

by MediaNovak @ MediaNovak – Photography Websites and Logo Design

Photography Business Card Basics | There’s no denying that the world we live in has changed quite a lot in just a few years. And the change has been so gradual that we barely noticed the shift. Yet, when you take a step back and take a look at our lives, it’s obvious that we […]

The post Photography Business Card Basics | The Photographer’s Guide To Effective Design: What To Look For In A Business Card? appeared first on MediaNovak - Photography Websites and Logo Design.

SEO Basics: How Does Google Rank Your Site?

by Rob Jurewicz @ Dynasty Marketing Group

SEO Basics: What does google consist of and how does it rank your site? Google consists of a crawler, an index and an algorithm. Search engines like Google follow links. They follow links from one web page to another. Google’s crawler follows the links on the web. It goes around the internet 24/7 and saves [...]

My Favorite Inbound Marketing Tools

by Steve Boehle @

By now I am sure you are aware of inbound marketing. Your company may already be using an inbound marketing strategy or thinking about adding inbound marketing to your marketing strategy. Inbound marketing will drive more traffic to your website and decrease your cost of acquisition. According to research, inbound marketing leads cost 61% less

The post My Favorite Inbound Marketing Tools appeared first on .

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

Local Search Engine Optimization: Going Beyond the Basics

Local Search Engine Optimization: Going Beyond the Basics


City of Vancouver Washington

This is a free, intermediate-to-advanced level presentation on Local Search Engine Optimization (SEO), but beginners are going to walk away with skills they can use at work the next day (be prepared to take a lot of notes!). The presentation will be from 6-7 p.m. with some time for networking and snacks before and after.

The Importance of Backlinks for SEO (Yes, It’s Still Important)

by netpilotadmin @ Sacramento Website Design | Web Design Sacramento | Responsive, WordPress, Joomla, CMS, SEO | NetPilot

One of the very important to-do items on the SEO list is to gain good, quality links TO your website. Not the garden variety mom-and-pop-store link, mind you, but as popular of a site as you can muster.

The post The Importance of Backlinks for SEO (Yes, It’s Still Important) appeared first on Sacramento Website Design | Web Design Sacramento | Responsive, Wordpress, Joomla, CMS, SEO | NetPilot.

Creating a Content Optimization Plan for Organic Search

by Jill Kocher @ Practical Ecommerce

Last week I addressed the data involved in the content optimization process, and what to base content decisions on. In this post, I’ll get to the meat of creating a ...

Is Jumpshot Worth it? – Analytics Management Platform for SEO

by First Click, Inc. @ SEO, Online Marketing, Website Development | First Click, Inc.

Jumpshot puts all of your analytics in one place. It can be used for competitor research and keyword research, but is it worth it? Our local SEO expert, Chase Reiner, put together this review to give his take on this tool. Is Jumpshot Worth it? Don’t have time to watch the video? Listen to the […]

The post Is Jumpshot Worth it? – Analytics Management Platform for SEO appeared first on SEO, Online Marketing, Website Development | First Click, Inc..

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

On Page Search Engine Optimization: Everything You Need to Know

by Julie Garcia @ SEO Girl Powa

Learn How to Get Your Webpages Ranking Higher in the Search Engines Although Google will not disclose their secret to their algorithm, there are many obvious factors [...]

Rich products feature on Google Image Search

by Alex Ary @ Launch 2 Success

Similar Items Section Google recently launched a “similar items” section on the mobile web and android search app. Using machine learning, Google is hoping to help users find where to... Read More

The post Rich products feature on Google Image Search appeared first on Launch 2 Success.

Search Engine Optimization -The Basics Explained - EDealer

Search Engine Optimization -The Basics Explained - EDealer


EDealer

Strong search engine optimized copy can drive traffic to your site and increase your ranking. As anyone conscious of search engine optimization knows, content is king. Content consisting of strong SEO copywriting can make all the difference in your ranking on search engines and your Google PageRank. It all begins and ends with content. If... Read more »

SEO for Beginners: How to Optimize Your Content for Search

SEO for Beginners: How to Optimize Your Content for Search


AddThis Academy

Get our SEO tips for beginners and learn how to increase traffic to your website by optimizing your content for search.

Why Should I Bother With the Basics of Search Engine Optimization? - Reach Digital

Why Should I Bother With the Basics of Search Engine Optimization? - Reach Digital


Reach Digital

Over the years, SEO has changed and its scale has expanded with more of a focus on long-term strategies for successful growth. But the basics still matter as much as they always have, and are very much still worth bothering with. Find out why.

Benefits For Those That “Share”

by netpilotadmin @ Sacramento Website Design | Web Design Sacramento | Responsive, WordPress, Joomla, CMS, SEO | NetPilot

The “Share” button: Sure, you’ve seen it around the web, but do you know what it does and how it can benefit you?

The post Benefits For Those That “Share” appeared first on Sacramento Website Design | Web Design Sacramento | Responsive, Wordpress, Joomla, CMS, SEO | NetPilot.

Search Engine Optimization Basics For Blogging

by Steve Boehle @

It’s kind of a big deal. Blogging for business generates 55% more traffic to your company’s website. We also know that generating more traffic generates more leads. In fact, blogging has shown to increase leads by as much as 77%. The trick to generating more traffic is to use search engine optimization basics for blogging

The post Search Engine Optimization Basics For Blogging appeared first on .

Are You Optimizing Your Website Search?

by Ken Carroll @ MaxWebGear

“Our website search facility is managed by the IT team.” It feels like I hear this statement nearly every day, always said in a tone of voice where they assume it makes perfect sense. So I ask if their IT…

Search Engine Optimization (SEO) Basics | TopRank Blog

Search Engine Optimization (SEO) Basics | TopRank Blog


Online Marketing Blog - TopRank®

Learn about the search engine optimization (SEO) basic tactics and tips to get more organic traffic for your website from the TopRank blog.

What are SEO Keywords & How do they Influence Web Traffic?

by Alyssa | Designflair @ Designflair

If you’re new to online marketing and you’re trying to learn more about how to drive website traffic, you will hear the terms SEO and Keywords often. So, let’s take a minute to unpack what these terms really mean and how you can start using them to inform your website content. Since the online marketing … Continue reading What are SEO Keywords & How do they Influence Web Traffic?

The post What are SEO Keywords & How do they Influence Web Traffic? appeared first on Designflair.

What Is SEO? Understanding The Basics of Search Engine Optimization - UCSA

What Is SEO? Understanding The Basics of Search Engine Optimization - UCSA


UCSA

SEO stands for Search Engine Optimization. To put it simply, SEO is a process for getting more traffic to your website. When you’ve done a search for something online, did you ever wonder why certain websites are at the top of the list, and others aren’t? That has to do with Search Engine Optimization. Those websites at the top of ... Read More

Ask Yoast: what’s a slug?

Ask Yoast: what’s a slug?

by Joost de Valk @ Yoast • SEO for everyone

For this edition of Ask Yoast, we received a question that belongs in the SEO basics category: what’s a slug? The answer is simple because it’s the piece of the URL that distinguishes a post. In this Ask Yoast, Joost explains what a slug is and what its SEO benefits are. This Ask Yoast is all about the […]

The post Ask Yoast: what’s a slug? appeared first on Yoast.

Make Social Selling a Fundamental Part of Your Business Development Strategy

by Ben Molfetta @ Core Online Marketing

The importance of social media in influencing perceptions during the buying journey continues to increase, with 75% of B2B buyers using social media to research products or services they are interested in. Prospects are using their social networks in a range of ways –reaching out to peers, consulting industry experts—before they engage with you directly.

Are you making these 11 SEO mistakes?

Are you making these 11 SEO mistakes?

by Nora Conrad @ Blog - Nora Conrad

SEO is so much more than metadata and tags. It’s not a short-term fix, but a long-term marketing strategy which includes writing content of value and compelling headings, along with formatting, metadata and more. Although Google’s algorithms use over 200 signals, you can actually take simple, straightforward SEO measures to vastly improve your search engine ranking. Google’s #1 mission statement is to “Focus on the user and all else will follow” – they’re looking for “relevant content” with “the best user experience possible”. So, you can stop inadvertently hurting your potential web traffic - it’s easier than you think.

Hiring an SEO Digital Marketing Firm: When to Hire and What to Expect

by Angela Escobar @ Phoenix Online Media

Startups and small businesses expect – and need – employees to wear many hats. Resources are spread thin. Hiring people who are willing and able to perform multiple job duties is a key component of success. One of the “hats” many companies expect non-experts to don is SEO digital marketing. In the early days, this makes a certain amount of ...

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The post Hiring an SEO Digital Marketing Firm: When to Hire and What to Expect appeared first on Phoenix Online Media.

Search Engine Optimization: The Basics

Search Engine Optimization: The Basics


Dynasty Marketing Group

Search Engine Optimization: The BasicsGoogle has developed automatic algorithms that rank your site. They send out what are called “spiders” to “crawl” your site and check it for over 100 indicators that determine whether your site is valuable or useless. These indicators include things like backlinks, domain age, traffic, fresh content, etc.SEO is the

How to Incrementally Move an Ecommerce Site to HTTPS

by Hamlet Batista @ Practical Ecommerce

In October, Google Chrome will release version 62, which will warn website visitors with a “Not Secure” message when they type in data — such as site searches and newsletter ...

Search Engine Optimization Basics

by Peter Gregory @ Four Chord Digital Marketing

Most business owners are at least somewhat familiar with search engine optimization basics, but many misunderstand how and where SEO should be applied. Certainly, it’s critical any business website be strategically optimized to be found in the search results, but that’s just a beginning. Then, there’s the social networks, and these days it’s extremely important […]

The post Search Engine Optimization Basics appeared first on Four Chord Digital Marketing.

Contact Google My Business in 2017 (and talk to a real person)

by Steven Monson @ Launch 2 Success

No More Support For Google My Business? This morning I overheard our resident SEO specialist expressing her frustration that Google seems to have closed their call centers.  Until a few... Read More

The post Contact Google My Business in 2017 (and talk to a real person) appeared first on Launch 2 Success.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

SEO: The Beginner's Guide to Search Engine Optimization from Moz

SEO: The Beginner's Guide to Search Engine Optimization from Moz


Moz

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.

Low Cost SEO Methods

by Julie Garcia @ SEO Girl Powa

Search engine optimization or SEO is the best way to drive targeted traffic to your website. Several eye tracking studies have shown that most search [...]

Basics of Search Engine Optimization - Marketing Mojo

Basics of Search Engine Optimization - Marketing Mojo


Marketing Mojo

As I mentioned last week, The Truth About Search Engine Optimization by internationally known SEO expert Rebecca Lieb, is a fantastic book for those not well-schooled in the art of SEO. In the section titled “Great SEOs sweat the small stuff,” she explains the basics of SEO, and how important it is that you understand …

Comprehensive Guide - Basics of Search Engine Optimization

Comprehensive Guide - Basics of Search Engine Optimization


eduCBA

Need to gain knowledge about Search Engine Optimization ? Here is a comprehensive guide to Learn the basics of Search Engine Optimization effectively.

How to Post From Google My Business & Stand Out in the Search and Map Results

by AdminPOM @ Phoenix Online Media

A Step-by-Step Guide with Screenshots on How To Create a Post Directly From Your Google My Business and Have Your Content Appear on Google Search and Maps. Benefits of Posting from Google My Business There must be benefits to doing something or why put the time into it? Before jumping into how to create a post from within your Google ...

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The post How to Post From Google My Business & Stand Out in the Search and Map Results appeared first on Phoenix Online Media.

SEO 101: Search Engine Optimization basics - Ziplocal

SEO 101: Search Engine Optimization basics - Ziplocal


Ziplocal

Search Engine Optimization. SEO. Google ranking. Organic search results. Head spinning yet? Let us give you a brief rundown of SEO basics.

The SEO Equation: The Basics of Search Engine Optimization that Everyone Should Know | Nick Pierno

The SEO Equation: The Basics of Search Engine Optimization that Everyone Should Know | Nick Pierno


Nick Pierno

SEO is not an isolated component of your marketing strategy. I believe it can affect, and be affected by, every aspect of your business. Because of this, I think everyone in an organization should have a fundamental understanding of SEO. There’s a heck of a lot more to SEO than I’m about to put forth...

Search Engine Optimization (SEO) Basics for Nonprofits | Nonprofit WP

Search Engine Optimization (SEO) Basics for Nonprofits | Nonprofit WP


Nonprofit WP

A brief explanation of how search engines work and concrete information to help nonprofits improve their search engine rankings.

Search Engine Optimization: Focus On the Basics

by netpilotadmin @ Sacramento Website Design | Web Design Sacramento | Responsive, WordPress, Joomla, CMS, SEO | NetPilot

By now most of our web clients have heard of search engine optimization or its acronym, SEO. Because it’s been around awhile and constantly in the news, there’s plenty of information, and I believe, misinformation about this continued hot topic.

The post Search Engine Optimization: Focus On the Basics appeared first on Sacramento Website Design | Web Design Sacramento | Responsive, Wordpress, Joomla, CMS, SEO | NetPilot.

The Future of SEO: Long Tail Keywords

by Deepak Kanakaraju @ Digital Deepak

Getting traffic from the search engines is a great way to scale website traffic, for free. The quality of the visitors are high and it doesn’t cost like paid ads. But the biggest challenge for marketers is getting good rankings on the search result pages. Getting good rankings for competitive keywords is extremely hard. The […]

How Compelling Blog Posts Will Kick-Start Your Small Business Marketing

by Alyssa | Designflair @ Designflair

Small business marketing in the digital world means reaching potential customers where they already go: online. A blog is a great starting point for reaching those customers, driving organic search traffic, growing a website, and for fueling your social media by sharing the posts you write about your small business. Your potential customers are searching … Continue reading How Compelling Blog Posts Will Kick-Start Your Small Business Marketing

The post How Compelling Blog Posts Will Kick-Start Your Small Business Marketing appeared first on Designflair.

Search engine optimization basics

Search engine optimization basics


DesignHammer Website Design and Development in North Carolina

Let’s begin with a simple example. Suppose your name is Al, and you own a small gourmet pizzeria in Durham called “Al’s Famous Slices.” Business is going okay, but you’re not getting many customers from outside your neighborhood. You do a quick Google search for “pizza durham” and your site is nowhere to be found — but three of your competitors are at the top of the list. Naturally, you want to remedy this situation as quickly as possible. How can you get your site to the top of the rankings?

Get Your Audience Talking: 3 Strategies to Increase Social Media Engagement

by First Click, Inc. @ SEO, Online Marketing, Website Development | First Click, Inc.

Quality over quantity applies to a lot of things in life – especially social media marketing. You may think that the key to a successful campaign is to gain as many followers on your profiles as possible, but that’s not the case. Don’t get me wrong, having a substantial amount of fans is important, but […]

The post Get Your Audience Talking: 3 Strategies to Increase Social Media Engagement appeared first on SEO, Online Marketing, Website Development | First Click, Inc..

SEO Tips 2016: 12 Secret SEO, SEM, and SMM Tools

by First Click, Inc. @ SEO, Online Marketing, Website Development | First Click, Inc.

Local SEO expert Chase Reiner shares his favorite tools for SEO, SEM, and SMM. Use these tools to comb through the data and get relevant information on keyword analysis and SEO opportunities that you don’t want to miss. SEO Tips 2016: 12 Secret SEO, SEM, and SMM Tools Hello and welcome to the SEO, SEM, and […]

The post SEO Tips 2016: 12 Secret SEO, SEM, and SMM Tools appeared first on SEO, Online Marketing, Website Development | First Click, Inc..

SEO: Making Recommendations on Mockups

by Jill Kocher @ Practical Ecommerce

Mockups are a key part of creating new marketing campaigns and redesigning entire websites. As partners in the process of producing those new experiences, search-engine-optimization professionals should offer feedback at ...

August 2017 News You Can Use

by Stukent @ Stukent

Google says the search app on mobile will begin including a feed that provides personalized links on the topics you care about most. And what’s that feed going to be called? “Google Feed” of course! Some say it sounds and looks a lot like the Facebook Feed, but Google says there’s a HUGE difference. The Google Feed will provide info ...

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The post August 2017 News You Can Use appeared first on Stukent.

5 Reasons Why You Should Create a SEO To Do List

by First Click, Inc. @ SEO, Online Marketing, Website Development | First Click, Inc.

A while back I was told by a very successful family member to start creating to do lists. That being said, I didn’t realize how important they were until just recently. In this post I will briefly explain 5 reasons why I found it very beneficial to create a SEO to do list and why I think you […]

The post 5 Reasons Why You Should Create a SEO To Do List appeared first on SEO, Online Marketing, Website Development | First Click, Inc..

Outsourcing SEO Work

by Julie Garcia @ SEO Girl Powa

Advertising is an integral part of any business and it is one of the biggest investments that the business makes. So the business owners try to look [...]

SEO basics: How to use social media

SEO basics: How to use social media

by Marieke van de Rakt @ Yoast • SEO for everyone

Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, […]

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The H1 Tag & SEO – How to Create It

by Ken Carroll @ MaxWebGear

Having a blog is a great way to showcase what you do to the world.  Whether it is a passion, a business or a combination of both, it is the best way to spread word of the subject. However, content…

WordPress SEO 101: Basics of Search Engine Optimization

WordPress SEO 101: Basics of Search Engine Optimization


Torque

This article summarizes all you need to know about SEO for WordPress.

Maximize SEO Through Linking

by Julie Garcia @ SEO Girl Powa

SEO Linking  How to Increase Traffic to Your Site If you want to maximize your SEO, and drive traffic to your site, It is important [...]

What is SEO? Search Engine Optimization 101

What is SEO? Search Engine Optimization 101


Lifewire

In a very basic nutshell, search engine optimization, or SEO for short, is the process of making your site and the site's individual pages visible.

SEO Tips for Independent Fashion Brands

by Ken Carroll @ MaxWebGear

The fashion industry is highly competitive, dominated by mainstream brands with near-unlimited marketing budgets. Getting decent rankings on Google can seem like an impossible task for small to medium-sized fashion houses. However, with a little creativity, there are ways to…

How to Improve and Monitor Your Website’s Uptime

by Deepak Kanakaraju @ Digital Deepak

Downtime affects reputation, revenue, search visibility, and ultimately your online business. In this post, we will understand the importance of uptime monitoring and how you can keep your visitors happy. Uptime reflects the time or percentage for which your site is up and running. Whereas, downtime tells the time or percentage for which you won’t […]

How to Write a Business Plan (Back 2 Basics 01)

How to Write a Business Plan (Back 2 Basics 01)

by Nora Conrad @ Blog - Nora Conrad

A business plan is the foundation of your business. If you don't have a clear idea of your mission and your goals, you're basically throwing junk at the wall and waiting to see what sticks. However, business plans are boring and long so many of us skip this step. Don't worry, this business plan is short and sweet. Feel free to dig more in-depth if you'd like to get more details down, but for now, let's focus on the basics.

SEO Basics: Inbound Links

by Rob Jurewicz @ Dynasty Marketing Group

Understanding Inbound Links Dynasty Marketing Group helps you understand why Google values links so highly and can help you assess the strength or weakness of your own link profile. Contact DMG to help you determine your link acquisition strategy. Since the ascent of Google as the world’s #1 search engine, links have been the primary concern of [...]

SEO basics: What is crawlability?

SEO basics: What is crawlability?

by Marieke van de Rakt @ Yoast • SEO for everyone

Ranking in the search engines requires a website with flawless technical SEO. Luckily, the Yoast SEO plugin takes care of (almost) everything on your WordPress site. Still, if you really want to get most out of your website and keep on outranking the competition, some basic knowledge of technical SEO is a must. In this post, […]

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User Research Methods & Measuring UX (NYC pt. 2)

by Shawn Campbell @ Red Carpet Web

The User Research Methods course was about the many different ways of measuring the User Experience (UX). Any method from qualitative (“it feels wrong”) to quantitative measurements (“31% of people click on this button”). The course showed us how to differentiate between self-reported data (what people say they do) vs. behavioural data (what people actually […]

SEO basics: What is SEO?

SEO basics: What is SEO?

by Marieke van de Rakt @ Yoast • SEO for everyone

SEO is the acronym for Search Engine Optimization. It’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on rankings in the organic (non-paid) search results. In this post, I’ll answer the question “What is SEO?” and I’ll explain how […]

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Daniel J Lewis From The Audacity to Podcast Interview

by First Click, Inc. @ SEO, Online Marketing, Website Development | First Click, Inc.

Daniel J Lewis produces an award winning podcast called Audacity that is about creating podcasts. This interview goes through his tips on how to start a successful podcast to improve your SEO and boost your business. Interview with Daniel J Lewis

The post Daniel J Lewis From The Audacity to Podcast Interview appeared first on SEO, Online Marketing, Website Development | First Click, Inc..

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

Internship at Centre for Cellular and Molecular Biology – A closer view of research labs

by Internshala @ Internshala blog

About the Author: Sakshi Nandkumar Pawar, a student of Karamveer Bhaurao Patil College, Mumbai, talks about her venture into Immunology and the lessons she learnt during her internship.  It is rightly

Death of a Salesman [Infographic]

by Ben Molfetta @ Core Online Marketing

I’m not referring to Arthur Miller’s 1949 play about Willy Loman’s shattered dreams.  Rather, because of changing buyer behaviour, prospects are less willing to engage with salespeople – which according to a Forrester Research study, will result in “1 million US B2B salespeople losing their jobs to self-service eCommerce by the year 2020.” Buyers are

June 2017 News You Can Use

by Stukent @ Stukent

Incredible news about the current trend in Google search, how to get done-for-you PPC bidding to maximize conversions, why most small businesses are wasting money on their Facebook presence – all the news fit to print – that’s what you’ll find in this issue of Stukent’s News You Can Use. We’ve vetted the month’s top digital marketing stories. Don’t waste ...

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Search Engine Optimization (SEO) Basics for Business | Barrister Suites

Search Engine Optimization (SEO) Basics for Business | Barrister Suites


Barrister Suites

Search Engine Optimization, or SEO, is the process of putting a website in the position to show up when people search for terms or phrases in Google, Bing and other search engines. For many websites, the majority of their traffic comes from Google and Bing searches, so ranking highly for related keywords is a pretty big deal.  Consider for example that the number one result on Google (that is, the top listing on that page) gets approximately 33% of clicks, while any result on the second page (any item listed on the 2nd page) get less than 1% of clicks each.  In short, if your website isn’t showing up on Page 1, you’ll essentially NOT on people’s radars when they’re searching for you by those certain words or phrases. SEO can be broken down into two broad categories: On-page SEO and Off-page SEO. On-page SEO refers to anything you do to the website in order to improve its rankings, while Off-page SEO refers to any activities done outside of the web page.  Here are several examples of

How to optimize you website menu

by Rob Jurewicz @ Dynasty Marketing Group

Dynasty Marketing Group strongly believes your menu navigation is a key component to your website.  There are also many ways to optimize you menu and make it user friendly for consumers on your site. In an ideal world, every single page of your website would be accessible from that one, site-wide website menu.  The website [...]

Back 2 Basics: Search Engine Optimization

Back 2 Basics: Search Engine Optimization

by Nora Conrad @ Blog - Nora Conrad

You might know that SEO is important, but understanding how to improve the SEO on your website can be a little harder. There are the basic tips, like renaming your photos, that are repeated everywhere. Today we're going to dive into HOW to optimize your site for search engines and WHY it's so dang important to do your homework first. Let's get started!

SEO for Idiots: The 10 Basics of Blogging Search Engine Optimization

SEO for Idiots: The 10 Basics of Blogging Search Engine Optimization


Blog Tyrant: Start a Successful Blog

Last Update May 30th, 2016 Recently Kelci asked me over on my Facebook Page about SEO for idiots. I decided to do a full post on it (isn't she lucky?) because it is such a cool and expansive topic. So what exactly was her question? Found your blog the other day and have learned MUCH more than the previous 100 blogs I had found combined. I see that you have an article about SEO secrets below but I was wondering if you can direct me to like an 'SEO for idiots' type of thing... I really need to understand the

SEO basics: What is a permalink?

SEO basics: What is a permalink?

by Edwin Toonen @ Yoast • SEO for everyone

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. A permalink could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the […]

The post SEO basics: What is a permalink? appeared first on Yoast.

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

SEO Basics: Are Headings Important for SEO Ranking?

by Rob Jurewicz @ Dynasty Marketing Group

Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. This means headings are essential to help people figure out whether they want to read a [...]

Local Businesses: Thriving off Local SEO & Reviews

by AdminPOM @ Phoenix Online Media

In recent years, more and more small business owners have become aware of the importance of local SEO, thanks to its ability to place you at the top of local search rankings and drive traffic to your website – and ultimately your retail establishment. If you’re a restaurant owner, you aren’t worried about doing business outside of your area, or ...

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The post Local Businesses: Thriving off Local SEO & Reviews appeared first on Phoenix Online Media.

Search Engine Optimization Basics: How to Use Title Tags & Meta Descriptions

by Alyssa | Designflair @ Designflair

Last month, we went over what keywords are and how they affect your website’s Search Engine Optimization. We saw that when you want your website to appear in search results, you need a cohesive keyword strategy that informs your website’s content. Once you have figured out an initial keyword list, it’s time to start using … Continue reading Search Engine Optimization Basics: How to Use Title Tags & Meta Descriptions

The post Search Engine Optimization Basics: How to Use Title Tags & Meta Descriptions appeared first on Designflair.

Virtual SEO (Search Engine Optimization) Basics

Virtual SEO (Search Engine Optimization) Basics


Eventbrite

VIRTUAL EVENT: WEB LINK FOR WEBINAR WILL BE SENT IMMEDIATELY AFTER PURCHASELearn all things SEO from former Googler (Google employee) and Fortune 500 Global Marketing Manager, Ruth Colombe! We will teach you all the top SEO hacks needed for your business. Learn what you can't find on the internet.• What is SEO?• Google the King of Search• SEO Fundamentals• Landing page• Meta tags• Alt text• Linking• Headlines• Content- The Golden Ticket• Search habits and trends• Keyword targeting and optimization• Social media and SEO• Monitoring SuccessCheck out our website @ www.getexceleratednow.com

Phoenix Search Engine Optimization Tips: Free Guide On SEO Basics

Phoenix Search Engine Optimization Tips: Free Guide On SEO Basics


Phoenix Online Media

Free & amazing guide to the basics of SEO with some advanced strategies. It's geared towards Phoenix, but the info can help dominate any market. Read it a & the amazing work from other experts we've linked to.

SEO basics: What does Google do?

SEO basics: What does Google do?

by Marieke van de Rakt @ Yoast • SEO for everyone

How does Google work? What does Google actually do? For many of you this will be fairly old news. But for all the SEO newbies: let me explain (in easy to understand prose) what Google actually does. Understanding Google could really help you create an SEO strategy that works! How does Google work? Search engines […]

The post SEO basics: What does Google do? appeared first on Yoast.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

Search Engine Optimization Basics: Using Keywords

Search Engine Optimization Basics: Using Keywords


Amanda Cross

June is Search Engine Optimization month on Amanda Cross Blog. This is the first month that I will be having themed months. With this I am hoping that you can get more amazing content and I hope that I can delve deeper with each topic we discuss. Check out this handy roadmap and join me each M

What is on-page SEO?

What is on-page SEO?

by Marieke van de Rakt @ Yoast • SEO for everyone

Every SEO strategy is focused on ranking as high as possible in the search engines. To do this, we all try to design and develop a website that Google’s secret algorithm will love. That’s basically what SEO is about. The factors in Google’s algorithm can be divided into two categories which will determine the ranking of […]

The post What is on-page SEO? appeared first on Yoast.

10 Basic SEO Tips To Get You Started

10 Basic SEO Tips To Get You Started


Business Insider

Simple ways to improve your Web site's search rankings and get more traffic.

New Report Reveals How To Rank on Google Local Search

by Administrator @ Launch 2 Success

MOZ just released their analysis of the 2017 Local Search Ranking Factors generated by the Local Search Ranking Factors survey. We know that a Google My Listing, citations, and reviews... Read More

The post New Report Reveals How To Rank on Google Local Search appeared first on Launch 2 Success.

The basics of search engine optimization (SEO) - Jimmyweb

The basics of search engine optimization (SEO) - Jimmyweb


Jimmyweb

These are some of the basic things that we immediately look at when beginning your Search Engine Optimization campaign.

UX Basic Training in NYC (pt. 1)

by Shawn Campbell @ Red Carpet Web

Last September, I attended some usability training courses in New York City offered by the Nielsen Norman Group (www.nngroup.com).  I took UX Basic Training, Measuring User Experience, and User Research Methods.  In my own experiences, I have found that a site with a poor UX will not do as well in the search engine results.  […]

Professor of the Month: Richard Hanna

by Stukent @ Stukent

Richard Hanna Assistant Professor of Marketing University: Babson College Location: Wellesley, MA Dr. Richard C. Hanna is an Assistant Professor in the marketing division at Babson College. He is an expert in marketing research, promotions, and digital marketing. His current research examines how games used for promotions influence consumer choice and reaction to product information and branding. Professor Hanna also ...

Read More

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Interview with Entrepreneur Jacques Habra

by First Click, Inc. @ SEO, Online Marketing, Website Development | First Click, Inc.

Jaques Habra is the founder of Noospheric, a business consulting agency based in Santa Barbara. He has been a successful entrepreneur in the tech and SEO world and today he shares some of his advice on how to start a business and run it the right way.

The post Interview with Entrepreneur Jacques Habra appeared first on SEO, Online Marketing, Website Development | First Click, Inc..

Learning Search Engine Optimization!

by Julie Garcia @ SEO Girl Powa

Make the Most of Your Web Site! SEO Strategy Search Engine Optimization (SEO) is a key strategy with regard to Web-based marketing as it helps [...]

 How I finish a blog post in 3 hours

How I finish a blog post in 3 hours

by Nora Conrad @ Blog - Nora Conrad

Whether you’re building a personal brand or trying to drive traffic to your site through organic SEO, blogging is the number one way to get exposure online.   But here’s the catch: It takes patience, research, planning, a great workflow, and a whole lot of time.

SEO basics: What are rich snippets?

SEO basics: What are rich snippets?

by Marieke van de Rakt @ Yoast • SEO for everyone

Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows exactly what rich snippets are. But, for SEO newbies, a rich snippet is a really vague term. What are rich snippets exactly? Time to explain what rich snippets are, why they’re important for SEO and how you can get […]

The post SEO basics: What are rich snippets? appeared first on Yoast.

Tips: Beginners Guide on How to Crush the Competition with a Great Website

by AdminPOM @ Phoenix Online Media

Small or Medium Sized Business Strategies to Boost Your Website’s Search Engine Performance Below you’ll find several tips. Many of them (as a business owner) you can do yourself. If you’re a tech savvy business owner comfortable with hosting, editing files and such, you can likely take care of all of them yourself. Some, you may have to hire a ...

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Search Engine Optimization (SEO) | Basics - GeeksforGeeks

Search Engine Optimization (SEO) | Basics - GeeksforGeeks


GeeksforGeeks

Search engine optimization (SEO) is the process of improving the ranking (visibility) of a website in search engines. The higher (or more frequently) a web… Read More »

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)


Hobo

Updated: SEO for Beginners 2016. A guide to search engine optimisation for Google in the UK and aimed at beginners.

SEO Made Simple: A Step-by-Step Guide

SEO Made Simple: A Step-by-Step Guide


Neil Patel

Guess how many blog posts are published each day. Any ideas? Over 2 million. That means 46 people have pressed publish by the time you read these 4 sentences. This makes it kinda tough to stand out. But you have to, if you want to make your blog a successful one, that is. While I …

2 good SEO articles

by Jason Campbell @ Red Carpet Web

See these two recent SEO articles: SEO Ranking Factors for 2017 and Study Shows Outgoing Links Have Positive Effects on SEO  

Making Repeat Customers with an SEO Specialist

by Julie Garcia @ SEO Girl Powa

Creating websites is a marketing strategy used to advertise a company’s products or service. It used to be the newspapers, television and radios that pervade [...]

SEO Blog Posts 101

by Julie Garcia @ SEO Girl Powa

How to Write Better Blog Posts for People and Spiders A blog post is meant to be a quick (350-500 words), easily digestible read with at-a-glance formatting [...]

Back 2 Basics: Web Design & Setup

Back 2 Basics: Web Design & Setup

by Nora Conrad @ Blog - Nora Conrad

Last week we talked about your branding and how to create an experience for your visitors. Now we're going to talk about how to apply that branding to your website and how to setup your navigation for the best use of your audience's time.

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

New Client Feedback

by Jason Campbell @ Red Carpet Web

See our new client testimonial regarding Facebook Ads to recruit participants for research on memory. We were looking for participants experiencing memory loss to sign up for research studies in our lab in Sherbrooke. We had little success getting enough participants using traditional means. Red Carpet Web Promotion proposed a web strategy including a new website and targeted Facebook ads...

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

The Basics of Organic Search Engine Optimization (SEO) - OmniStudio

The Basics of Organic Search Engine Optimization (SEO) - OmniStudio


OmniStudio

Search engine optimization is more important than ever. Read on to learn some basics to help your company increase traffic, visibility, and credibility.

Search Engine Optimization Basics

Search Engine Optimization Basics


MaxWebGear

Understand Search Engine Optimization Basics. Search engine optimization is an integral part of internet success.

Rand Fishkin From Moz Shares SEO Tips | First Click, Inc.

by First Click, Inc. @ SEO, Online Marketing, Website Development | First Click, Inc.

Rand Fishkin is the founder and former SEO of Moz, one of the world’s best SEO analysis websites. In this interviews he shares how he started and how you can start to learn SEO. Below is a transcription of the podcast if you would rather read than watch and listen. Let us know what you […]

The post Rand Fishkin From Moz Shares SEO Tips | First Click, Inc. appeared first on SEO, Online Marketing, Website Development | First Click, Inc..

Search Engine Optimization Basics (2017) - Launch 2 Success

Search Engine Optimization Basics (2017) - Launch 2 Success


Launch 2 Success

Basics SEO Tips For Beginners If you want your website to rank higher in the search engines, then understanding the basics of Search Engine Optimization is an important start. This... Read More

SEO basics: What is SEO? • Yoast

SEO basics: What is SEO? • Yoast


Yoast

What is SEO? SEO is the acronym for Search Engine Optimization. With SEO you aim to make websites rank high in Google. Learn the basics here!

Do You Need To Worry About SEO?

by Steve Boehle @

SEO is a commitment, so should you worry about SEO as a business owner? When was the last time you said, “Google it”? I am sure it was today. Let’s be honest with ourselves. We cannot live without Google. From finding local restaurants, products, service, or movie times we go to Google first. So the

The post Do You Need To Worry About SEO? appeared first on .

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

5 Reasons Why You Should Teach SEO in 2016

by First Click, Inc. @ SEO, Online Marketing, Website Development | First Click, Inc.

With SEO becoming more and more important as we move into the second half of 2016, I’d like to share with you 5 reasons why you should start teaching SEO to further improve your expertise. Reason 1: Teaching Reinforces What You Know Some of my best ideas have come through teaching other people. I spend […]

The post 5 Reasons Why You Should Teach SEO in 2016 appeared first on SEO, Online Marketing, Website Development | First Click, Inc..

Search engine optimization - the basics explained

Search engine optimization - the basics explained


Zoom Digital - We Want Zoom

If you're new to search engine optimization or want to learn check out this guide detailing the basics of SEO to get you started

Search Engine Optimization Basics: How to Use Title Tags & Meta Descriptions - Designflair

Search Engine Optimization Basics: How to Use Title Tags & Meta Descriptions - Designflair


Designflair

Title tags & meta descriptions are essential SEO elements. Learn how they work, how you can edit them, & what SEO best practices will help your website's SEO.

Why Do Companies Underfund SEO?

by Jill Kocher @ Practical Ecommerce

Search engine optimization is often underfunded and misunderstood. When resourced appropriately, however, it can produce a cycle of positive performance that keeps building. The most common reason that organizations tend to ...

What is Mobile SEO?

by Rob Jurewicz @ Dynasty Marketing Group

Mobile SEO is so important because it helps you get in the right place at the right time and makes sure the experience you offer consumers is stellar. Mobile traffic has eclipsed desktop traffic. Every day, more and more people are discovering the enormous advantages of the smartphone. Our whole lives are in those machines [...]

Search Engine Optimization Basics | 4 Steps to Optimizing Your...

Search Engine Optimization Basics | 4 Steps to Optimizing Your...


MediaNovak - Photography Websites and Logo Design

Search Engine Optimization Basics | Automated programs called spiders or crawlers travel the Web, moving from link to link and building up an index page...

Search Engine Optimization - the basics

Search Engine Optimization - the basics


support

A.  INTRODUCTIONSearch Engine Optimization (SEO) is the process of increasing the volume of traffic to a website from search engines. The two most commonly used search engine optimization techniq...

Google Launches “Similar Audiences” on Search & Shopping for AdWords

by Aun Asif @ Zoom Digital – We Want Zoom

Starting May 1st, Google rolled out the Similar Audiences feature for Search and Shopping along with Customer Match for Shopping to...

The post Google Launches “Similar Audiences” on Search & Shopping for AdWords appeared first on Zoom Digital - We Want Zoom.

3 Reasons Your AdWords Traffic Is Not Qualified

by Today's Industry Insider @ The Kissmetrics Marketing Blog

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]

Dealing With an Unintentional Duplicate Content Disaster

by Ken Carroll @ MaxWebGear

SEO specialists are no strangers to duplicate content. Those two dreaded words together are aggravating not just for digital marketers, but also to Google. Some of the common issues can be avoided before they happen, and some may occur without…

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

Search Engine Optimization Basics

Search Engine Optimization Basics


Selective Insurance Social

Search engine optimization (SEO) is a great way to place your business in the same search fields as other businesses related to it.

Is Your Website Search a Marketing or an IT Function?

by Ken Carroll @ MaxWebGear

For those who don’t know me, I’m a longtime IT person. But even I will tell you that having IT run your website search is a big marketing failure. Marketing runs the rest of your website, and needs to be…

Real Estate Search Engine Optimization and Your Business

by Julie Garcia @ SEO Girl Powa

Real estate search engine optimization is a very important part of your marketing strategy. Internet is here to stay and you better off catch this [...]

The Basics of SEO (Search Engine Optimization) - PromoAffiliates Agency

The Basics of SEO (Search Engine Optimization) - PromoAffiliates Agency


PromoAffiliates Agency

SEO or Search Engine Optimization is a process in which websites improve their visibility and quality of audience organically...

How to Get More Followers and Engagement on Google+

by First Click, Inc. @ SEO, Online Marketing, Website Development | First Click, Inc.

Circlescope is like ManageFlitter but for Google. It is a powerful tool to manage your social media account, your posts, and your followers. This frees your time to do other important things while your Google+ folowing is taken care of and continues to grow. In this podcast we explore this tool and how you can […]

The post How to Get More Followers and Engagement on Google+ appeared first on SEO, Online Marketing, Website Development | First Click, Inc..

Search Engine Optimization: Focus On the Basics | Website Development & Design Advice | NetPilot Web Solutions

Search Engine Optimization: Focus On the Basics | Website Development & Design Advice | NetPilot Web Solutions


Sacramento Website Design | Web Design Sacramento | Responsive, Wordpress, Joomla, CMS, SEO | NetPilot

By now most of our web clients have heard of search engine optimization or its acronym, SEO. Because it’s been around awhile and constantly in the news, there’s plenty of information, and I believe, misinformation about this continued hot topic.

SEO basics: What is content marketing?

SEO basics: What is content marketing?

by Marieke van de Rakt @ Yoast • SEO for everyone

Content marketing consists of all marketing activities that focus on creating and sharing information. It should be part of every SEO strategy, but it’s also crucial for branding. The idea of content marketing is that sharing valuable information is a great way to attract an audience and to build a brand. Blogging is one of the most well-known ways of […]

The post SEO basics: What is content marketing? appeared first on Yoast.

Ask Yoast: Is it worth my time creating profiles on online directories?

Ask Yoast: Is it worth my time creating profiles on online directories?

by Joost de Valk @ Yoast • SEO for everyone

These days there are a lot of online directories and other platforms where you can create a business profile. The idea is that backlinks to your site from your directory profiles will benefit your SEO. But is it really worth investing your time and money in online directories? Find out in this edition of Ask […]

The post Ask Yoast: Is it worth my time creating profiles on online directories? appeared first on Yoast.

Back 2 Basics: Branding Guidelines to Follow

Back 2 Basics: Branding Guidelines to Follow

by Nora Conrad @ Blog - Nora Conrad

You know branding is important - and you probably have been told 1000 times that branding isn't "just a logo". But what does branding really look like aside from the design aspect? Today we're going to dig into the personality of your business and talk about building a structure. We're also going to look at what goes into making a brand guidebook. Let's dig in.

Content: How does Google determine relevancy?

by Rob Jurewicz @ Dynasty Marketing Group

Content Relevancy How does Google determine relevancy? That is the billion-dollar question. Google uses highly advanced algorithms to determine what will be most relevant to your search. Google prefers to keep these things a secret to maintain a fairer and balanced system. However, online marketing experts have studied how Google responds in searches and have [...]

SEO basics: What is structured data?

SEO basics: What is structured data?

by Marieke van de Rakt @ Yoast • SEO for everyone

You might have heard about structured data, Schema.org and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And what does it have to do with SEO?  For all of you who don’t know what structured data is: this post will make it clear to you! Increase […]

The post SEO basics: What is structured data? appeared first on Yoast.

Back 2 Basics: Search Engine Optimization

Back 2 Basics: Search Engine Optimization


Nora Conrad

You might know that SEO is important, but understanding how to improve the SEO on your website can be a little harder. There are the basic tips, like renaming your photos, that are repeated everywhere. Today we're going to dive into HOW to optimize your site for search engines and WHY it's so

Why Your Business Needs to Think Mobile

by Ben Molfetta @ Core Online Marketing

Black Friday 2016 was the first ever billion-dollar online shopping day in North America. With mobile devices like smartphones and tablets driving more of these online searches and sales than ever before, your business needs to be prepared to make the most of the opportunities driven by these devices. Mobile is especially important for local

Inbound Marketing vs SEO

by Steve Boehle @

Question: Inbound Marketing vs SEO (Search Engine Optimization). Is there a difference? What should your business focus on? Inbound marketing or SEO? Is there even a difference between inbound marketing and SEO? This was a question that a client asked the other day. “We are focusing on inbound marketing, but I know that search engine

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