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Google Analytics Announces Demo Account Access For All

by @ Louisville Web Design News | Logic Media

Google Analytics, the powerful website analytics tool from Google, can be a complicated and daunting product to navigate, even for those experienced with it’s quirks and nuances. Add in e-commerce product data, and the complexity can skyrocket. Luckily, Google recently allowed everyone access to a Google Analytics Demo Account that is fully populated with data from their own Google Merchandise Store. The demo account contains e-commerce transaction data and traffic source data, as well as content data showing how users behave on the website.

This demo data can be added to your own analytics account, allowing you to see how a fully functioning analytics setup can be interrogated, sliced, and diced, and the types of information that can be gleaned from it. Google’s examples of ways to use the demo account include:

  • View all standard reports populated with real data from the Google Merchandise Store
  • View AdWords and Search Console integration related data
  • Alter reports by adding filters and secondary dimensions, and by changing the report view
  • View predefined dashboards and segments imported from the Solutions Gallery
  • Compare audience, acquisition, behavior and conversion performance to a previous date range period
  • Segment the data using your own custom segments
  • Create your own dashboards, custom reports, and attribution models

Read the full release here.

Six free SEO tools to boost your search engine rankings | VerticalResponse

Six free SEO tools to boost your search engine rankings | VerticalResponse


Vertical Response Blog

Being found by the search engines is as important as being found by the right customer. Discover a list of free SEO tools to improve your search visibility.

In Search of the Perfect Landscape Picture with Albert Dros

by Jonathan Sitbon @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Volcano + Milky Way = BOOM!

The post In Search of the Perfect Landscape Picture with Albert Dros appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

Local SEO for Small Businesses

by Adam Coombs @ Unamo Blog

Local SEO for Small Businesses The organic search results are already a tough place to fight for top rankings. Local search results? Even harder. Besides traditional SEO, there are a variety of local SEO ranking factors that small businesses and even larger franchises have to worry about when jockeying for the top positions for localized […]

How a Simple Productivity Tool Helped Create the World’s Best Marketing Blog

by Glen @ ViperChill

Today’s blog post will reveal my biggest goal for 2016, nine niche ideas with huge potential and the most effective productivity technique I’ve used over the last few years. Let’s begin by talking about the productivity technique which is often referred to as the Pomodoro Method. If you’ve followed any kind of productivity guide online […]

13 Ways to Immediately Improve SEO Ranking of Your Website

13 Ways to Immediately Improve SEO Ranking of Your Website


Jeffbullas's Blog

Discover the easiest ways to improve SEO ranking of your website almost overnight. Increase your rankings in Google and other search engines.

Building Conversion-Friendly Websites

by @ Louisville Web Design News | Logic Media

By now, most business owners have heard of and realize the importance of concepts such as Search Engine Optimization, Pay Per Click programs, Search Engine Marketing and the general value of Internet marketing. But what most individuals don’t hear about is the importance of proper Conversion Optimization to go along with SEO and PPC programs.

The goal of SEO and PPC programs is to generate traffic to your website. Business owners can spend thousands and thousands of dollars on the proper setup of SEO and click buying with PPC programs, but unless your website has been built with conversion optimization features in mind, your investment dollars, time and resources could potentially be wasted. Conversion Optimization turns that traffic into quality leads for your business.

As I mentioned before in my previous blog post, Conversion Optimization is a process in which websites are established and designed with features to provide your visitors with an engaging experience. That experience in turn persuades them to take the desired course of action while on your website, whether it’s making a purchase, scheduling a service, contacting you for a quote, or as simply subscribing to your newsletter.

When starting the process of Conversion Optimization, the first step every business owner should take is to:

  • Define the desired course of action you’re seeking from your visitors.

Position your mindset as your user and identify the most important message you would like to communicate to your audience within first 8 seconds of visiting your website. Next, evaluate your design:

  • Is your design and layout welcoming?
  • Does your website design build trust?
  • Does it appeal to your target market?
  • Is it easy to navigate?
  • Does your design incorporate “call to action” features into its structure?

Conversion friendly designed websites will not only generate a higher quantity of leads, but will also increase the return on investment for your existing marketing efforts including SEO and PPC.

The Force that is Amazon

by @ Louisville Web Design News | Logic Media

From its humble beginnings in the garage of a Silicon Valley home as one of the first online book sellers in 1995 to what is today considered the fourth most valuable company in the world, Amazon is now competing with the Apple, Alphabet and Microsoft's of the world and now ranks higher than Berkshire Hathaway.

In addition to completely overtaking the online book sales/reading market by storm by taking over the traditional reading model, Amazon has also overtaken the brick and mortar retail market, causing giants such as Walmart, Costco and Target to continually loose huge chunks of market share to Amazon's easy online shopping and Prime shipping model. Amazon is also leading the way in world of online video streaming for movies and TV shows, and online web services for server rentals and content delivery.

Over the years, Amazon has come to own or strategically purchase a wide range of companies that not only help support Amazon's existing business model but help Jeff Bezos expand its brand into other categories, positioning them as a giant force of technology, power, and money.

Here are just some of the companies and properties owned by the giant, without even looking into the sheer power behind each one: Amazon Drive, Amazon Fresh, Audible, Diapers.com, Junglee.com, Wag.com, 6pm, AmazonGlobal, BeautyBar.com, DPReview, Warehouse Deals, AbeBooks, Home Services, Book Depository, East Dane, Prime Now, Wisper Cast, ACX, Amazon Inspire, Casa.com, Fabric.com, Shopbop, Woot!, Alexa, Amazon Video Direct, ComiXology, Goodreads, Soap.com, Yoyo.com, Amazon Business, Amazon Web Services, CreateSpace, IMDb, TenMarks.com, and Zappos. At Logic Media, we use Amazon Web Services as some of our infrastructure, as does a large portion of successful startup and established companies.

Besides running the Amazing set of companies under the Amazon umbrella, Jeff Bezos also runs and manages the Washington Post newspaper, the Blue Origin private space exploration company as well as being an investor in Uber, Airbnb and many other successful companies and business endeavors.

It would be hard to image what a world would look like without the existence of Amazon and all it's sub companies. Jeff Bezos' visions and plans definitely make our world easier to live in and manage day to day, whether it's through online book reading, eliminating time wasteful trips to the retail stores or purchasing online business services from Amazon Web Services. The only question remains, what else does the Amazon have in store to make our lives easier and more efficient.

8 Simple SEO Tricks That’ll Help You Rank Above the Fold and Increase Your CTR

8 Simple SEO Tricks That’ll Help You Rank Above the Fold and Increase Your CTR


Quick Sprout

When it comes to on-page optimization and increasing your conversion rates, you have to place the important things above the fold. But being above the fold i

Responsive Web Design and Why It’s an Absolute Must

by @ Louisville Web Design News | Logic Media

When you enter into the world of web design or website redesign, designers and marketers immediately start stressing the importance of having a responsive website, or, what others sometimes confuse with a “mobile-friendly” website.

Today, having a mobile-friendly website is an obvious must, both from a user standpoint and as an overall market requirement. However, mobile-friendly web design techniques are still vastly different from a true responsive website design approach.

We still see “mobile-friendly” websites that are actually “mobile-only” websites, built as a duplicate of the “full-size, desktop” website. This can cause a number of problems, and still does not address the fact that there are screen sizes other than “phone” and “desktop” – there are tablets, for example.

Unlike a mobile-friendly website that only account for mobile devices into it’s structure, responsive web design accounts for all devices and their various browser size dimensions .

Responsive design takes into account all size of mobile phones and tables, including the various web browser sizes that correspond with each device, as well as desktop and laptop screen sizes and various web browser sizes associated with each screen.

A properly designed responsive websites generates a wide range of benefits when compared to a mobile friendly website.

Responsive Web Design Generates a Seamless User Experience

Unlike non-responsive web design, responsive websites seamlessly adapt and restructure themselves to users’ web browsing environment, in turn creating a website browsing experience that users enjoy, leading to better user conversion rates, whether for product sales, user signups and/or lead generation.

Responsive Websites Cost Less

When taking into account the initial website design cost of a responsive website and ongoing website maintenance cost associated with adding new pages and updating general information, responsive websites are much easier to design and maintain into the future. This leads to them actually costing less than a non-responsive websites.

Plus, at Logic Media we do charge anything extra for a responsive web design project -- it’s part of our standard service.

Responsive Design Increases Your Website Traffic

Because responsive design allows your website to function across all devices and all browsers, all users will be able to visit and easily use your website.

Improve Your Search Engine Rakings with Google

From the lead generation and search engine ranking standpoint, this is probably the most important aspect of responsive web design. Over the last several years, Google has set a strict set of guidelines that penalize websites that do not meet their current mobile friendly browsing standards, and decreases the website’s search engine ranking position as the result.

Today, with vast amount of options for web design styles, approaches and techniques, it can get complicated and confusing to know what option and approach to take. However, when it comes to a responsive web design approach there should be no compromise on the matter . It’s absolutely a must with any new website or existing website redesign.

4 SEO Tactics for RankBrain and Human Behavior Signals

by Ron Dod @ Monitor Backlinks Blog

In October of 2015, Google confirmed the use of RankBrain as a way to help process its search results. At the time, it was only used in about 15% of all searches. Today, it is one of the main factors that goes into Google’s search ranking algorithm (source). Therefore, it is very important that we ...

The post 4 SEO Tactics for RankBrain and Human Behavior Signals appeared first on Monitor Backlinks Blog.

What is SEO?

What is SEO?


Degordian Education hub

Learn what is SEO using our visual SEO guide and improve your business!

What to Know About Real Time Google Penguin 4.0

by Chris Peterson @ Parqa

Last week, Google confirmed the Penguin 4.0 roll-out, leading digital marketers and webmasters around the world to wonder how Real Time Google Penguin will work and whether or not they need to change their SEO approach. With this update, Google is going to make Google Penguin part of their Core Algorithm, according to an official Google statement. This means that webmasters no longer have to wait years for a Penguin update to salvage the rankings of a website. Now, Penguin will recognize changes you make to your website in real time, making it easier and faster to overcome penalizations. Penguin is a specific algorithm signal, first launched in 2012, that is one of 200 unique clues and signals relied on by Google to indicate what you could be searching for. This includes everything from keywords and content freshness to region and PageRank. Penguin is Now in Real Time The biggest impact of Penguin 4.0 is that Penguin is now in real time. Prior to 4.0, sites affected by Penguin were periodically refreshed all at once – a process that could take years. While many of Google’s algorithms were able to quickly recognize when a webmaster significantly improved a site, Penguin needed to be refreshed in a more manual sense. Now, Penguin’s data is refreshed in real time. What does this mean for you? Changes will be visible much faster and will likely take effect very quickly after Google recrawls and reindexes your page. Google’s statement says that Penguin is now also more granular, devaluing spam by “adjusting ranking based on spam signals, rather than affecting ranking of the whole site.” Google’s Penguin filter used to work by identifying and penalizing websites that it deemed spammy, specifically sites that engaged in black-hat SEO through buying links designed to boost search engine result rankings. Websites that triggered the Penguin filter were penalized and saw their rankings drop dramatically–sometimes disappearing from the SERPs completely. The solution was to find and clean up all the bad backlinks, but even after all that work, recovery only was only possible after the next Penguin refresh occurred, which could take years. No one knew exactly when Google would launch a new Penguin update. However, with Penguin 4.0, we should see recoveries happening faster. A Chance To Recover Those who have spent time cleaning up bad backlinks since the last Penguin update are both relieved that their websites finally have a chance to recover from penalization and hopeful that they will see improvements in their traffic sooner rather than later. Some have reportedly already started seeing recoveries. After all, Penguin 4.0 is supposed to update in “real time,” right? As the leader of an agency, I’ve had to deal with the impact of penalizations brought on by the first Penguin update first-hand. One April 24th, 2012, the day the first Penguin update was rolled out, one of our clients saw their organic traffic virtually cut in half instantly. Why did this happen? Because they juiced up their site with junky backlinks. Since the our partnership with this client began last year, our SEO specialists have been working to clean up the site and sift through the backlinks. After disavowing hundreds of bad links, all we could do was wait until the next Penguin update to see if our work actually paid off. Looking at the analytics dashboard, we still haven’t seen a significant jump in traffic yet. A day after Google’s announcement, it was revealed that sites with spammy links will no longer be demoted. Instead, spammy links will be devalued so as not to affect the overall site rating. Essentially, Google will ignore these links , which means that we actually don’t need the disavow file for Penguin 4.0. However, Google says that disavow may still be used to help it identify spammy links faster. Penguin 4.0 will essentially disavow links on it’s own. Google will now devalue spammy links automatically and believes webmasters will be happier because of this. If a site happens to have spammy links pointed to it, it will no longer be penalized as a whole by Penguin, as would have occurred in the past. However, the site could still potentially go down in rankings if the links helped the site to gain higher rankings to begin with. Keep in mind that it may take time for the Google’s algorithms to devalue spammy links pointing to your site. The bad news: digital teams working under the assumptions of the previous Penguin update spent hours disavowing hundreds of links. The good news: Penguin 4.0 will eventually make that easier. If your website is currently penalized by Google Penguin, it may still be worth taking the time to clean up your backlinks, especially if they helped you achieve higher rankings in the first place. Google will now take your work into consideration quicker and you won’t have to wait for a Penguin refresh. A More Granular Filter Along with refreshing in real time, Google Penguin 4.0’s filter will penalize websites with unnatural links more granularly than before. As I mentioned above, Google Penguin used to penalize whole websites when detecting spammy links, but now, Penguin devalues spam by “adjusting ranking based on spam signals.” This means that instead of the entire website being penalized, spam will be filtered out of the equation. Ideally, this should reduce the amount of work webmasters need to do to overcome the penalties brought on by the first Penguin update. For example, Google can now penalize/devalue a domain, a sub-directory, a group of keywords or a single page. Even if only certain pages were connected to bad links, the old Google penguin demoted website rankings dramatically. While the latest Penguin update brings a lot of change, Google admits that the roll out will never actually be complete. Google crawls the web on an ongoing basis and changes its algorithms continuously. If you’re concerned about when you will start to see changes in your search engine result rankings, it may take a few weeks for Google to recrawl and reindex your

The post What to Know About Real Time Google Penguin 4.0 appeared first on Parqa.

Search Engine Optimization: SEO Audits, Link Building, Local, VSEO

Search Engine Optimization: SEO Audits, Link Building, Local, VSEO


Blast Analytics & Marketing

Search Engine Optimization: SEO services including SEO Audits, Link Building, Local SEO, Video SEO, Market Share Report, Content Optimization

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

Is Your Content Optimized for Voice Search?

by SearchEngineOptimization @ Simply Design

When it comes to search engine optimization, it’s becoming more important than ever to utilize multiple forms of search. An emerging and increasingly key aspect of this area of SEO is voice search. Google Voice Search is when you tell Google what information to search for on the internet. Instead of typing the words in […]

The post Is Your Content Optimized for Voice Search? appeared first on Simply Design.

Interactive & Engaging: Step two for gathering website leads

by WebsitesForAnything @ Websites For Anything

There are several things a good website will do to help you capture leads.  Last week we talked about the importance of clarity to lead conversion.  Another way your website can help you to capture leads is by being interactive and engaging. This doesn’t mean that you have to be noisy or flashy, but it is a good idea to ...

The post Interactive & Engaging: Step two for gathering website leads appeared first on Websites For Anything.

What Is Search Engine Optimization And Why Is It Important

What Is Search Engine Optimization And Why Is It Important


reliablesoft.net

Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. What is SEO? Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be

Leading Your Team

by WebsitesForAnything @ Websites For Anything

When you’re in a leadership position, sometimes it’s hard to find a good balance in the workplace. Employer-employee relationships is a tough topic to tackle because it’s such a sensitive one. For my fellow small business owners in Fredericksburg, here are some great tips that I find helpful. I think they could help you lead your team better, in the ...

The post Leading Your Team appeared first on Websites For Anything.

Website Home Page Elements for Brick and Mortar Businesses

by @ Louisville Web Design News | Logic Media

Over the years I have noticed an abundance of articles on the web about the proper design and optimization of website home pages. Despite their great ideas and suggestions for proper design, few of them actually touch on design and optimization techniques for brick and mortar businesses—the businesses that exist on the streets without ecommerce shopping carts, blog interfaces and software downloads.

As a web design company in a small town, our web design and marketing paths frequently cross with existing businesses that provide a service or product to the general public in a geographical proximity, usually with a physical location. The actual elements on their website home page require a different set of features for proper design and optimization solutions.

1. Identification of Business and Brand

One of the most important features of a properly designed website home page is the introduction and identification of the company name, logo and brand. Frequently, local businesses are searched for by name, and it is crucial to provide visitors with clear identification of website ownership and company information, preferably all in the header of the page.

2. Presentation of Company Contact Information

The second most important feature of each business after their name and/or brand is the contact information. Visitors should see the company’s immediate contact information upon the initial load of the site without having to scan the screen. A website’s home page header should include all of the basic company contact information such as phone number, address and quick online contact options. In addition, in instances where the company’s customers would need to visit the company’s physical location, the address area can also showcase a simple map of the location or link to maps.

3. Quick Overview of Company Services and/or Products

After identifying the company brand and contact information, the next feature that a website should provide is the company’s line of services or products. Frequently this can be done through a brief overview in the photo header of the site or a concise list in the web page body. The size of overview depends on the type and number of services and/or products offered by the business. One option is for extensive lists being presented in easy to understand parent categories with smaller sub-lists.

4. Call for Action Features

Let’s be honest: the vast majority of websites exist to generate some type of revenue for the business, whether it’s through estimate or consultation requests, product sales or membership sign-ups. Considering this, too many sites completely fail to address a call for action feature for their business. The website’s home page should clearly communicate each businesses unique call for action features and drive users toward that goal.

In addition to these features, depending on the business type and service provided, a company can and should select other design and feature elements to include on the home page. For example, for a website whose goal is to drive awareness or knowledge for a unique type of product or service, videos could be a tool to use for brand or product introduction. Or, with a business providing services where a visual project showcase might help generate more sales, the home page could include a photo gallery.

Before starting any website design project, both the website developers and business owners should evaluate the company’s unique web requirements and design a proper home page that includes the basic elements of the design and call for action features that drive business growth.

Annoyed of Facebook Advertising? Here’s How Facebook Ad Targeting Works

by Karen Feder @ Parqa

Source: Full Tilt Marketing Facebook: Some people love it, some people hate it. It allows you to stay in contact with people from all different phases of your life, while also being one of the fastest news outlets we’ve ever encountered. Thanks to Facebook ad targeting, being a business and needing to make money, your Newsfeed is also full of ads. More often than not, we hear, “These ads are so annoying.” “They aren’t relevant to me.” “How does Facebook even think I’d be interested in something like this?” What I’m here to tell you is that YOU do have power to change what types of ads you see. A Brief History of Targeted Online Advertising Before we dive into how Facebook’s ad targeting works, let’s start with a brief history of targeted online advertising. Since the 1990’s, targeted advertising has been part of the internet experience. Many of us remember when surfing the web used to mean navigating through a torrent of unwelcome pop-up ads; when digital advertising meant flashing banners and random irrelevant sidebar ads. 1995 Display ads started becoming increasingly targeted, as advertisers became more interested in targeting specific consumer demographics. In 1997, we witnessed the explosion of pop-up advertisements, which many consider the most hated advertising technique of all time. In fact, the original developers have apologized for creating the underlying code that made them possible. 2000 Advertisers turned to paid search and pay-per-click, which are still widely used today. It wasn’t until around 2006 that digital ads became hyper-targeted in the way they are today. Social media platforms saw their user bases grow rapidly, giving marketers a new way to reach younger internet users who mostly ignored banner ads. 2006 – Present Advertisers have continued targeting consumers with relevant social ads, rather than bombard them with large volumes of ad content. It is now the standard practice of online advertisers, particularly when it comes to Facebook and other social networks like Twitter, YouTube and Google+. The goal is to deliver an ad experience that feels personalized but not aggressive. How Facebook’s Ad Targeting Works It’s important to understand how Facebook’s ad targeting works. Facebook allows advertisers to target based on device, location, demographics, interests, behaviors, as well as different advanced targeting methods. At the click of a button, anyone can create Facebook ads to encourage users to ‘like’ posts, install apps, visit other websites or click on a call-to-action. When you create a profile on Facebook, you’re required to enter information about your age, religion, education, political views and favorite movies, music and books. Building your profile helps your friends get to know you better, but what you might not be aware of is that Facebook uses that same data to deliver a personalized ad experience. Here are some of the key metrics advertisers use to target you on Facebook and other social media: Location – comes from the location stated on your timeline and verified by your IP address Demographics – based on age, gender, relationship status, education, and job shared directly in Facebook profile Interests – identified by keywords linked to pages you like, apps you use, information on your Timeline, and other ads you’ve clicked on Behaviors – things you do directly on Facebook (i.e. – watch videos, click ads, pages visited, etc.) that show intent, travel preferences, etc. Behavior data for targeting is also compiled by offline activity provided to Facebook from trusted third-party partners. Custom Audience – targets email lists that are tied directly to your Facebook login Retargeting – keeps the recent site(s) you visited in reach directly on Facebook As you can see, there are a wide range of data metrics that businesses utilize to target an audience. With this information at their fingertips, businesses can determine the proper ways to target their audience without being “that annoying ad” that we’ve all come to resent. Who Should Invest In Facebook Advertising? What types of businesses are best suited for advertising on Facebook? Who should invest in Facebook Advertising? Facebook is a difficult channel to directly sell product without having any other type of nurturing campaign in place. According to Facebook, the businesses that have the most success in advertising on their platform are businesses looking to get people to sign up/fill out a form for something and those businesses trying to build brand awareness. For example, a software company interested in generating demo requests or trials might use Facebook ads to drive traffic to a landing page with a form to fill out. We have found that Facebook generally offers a less expensive way to get impressions and traffic to a site when compared to other advertising channels such as Google or Bing. Facebook Advertising Can Complement SEO Efforts While SEO is more of a long-term effort, Facebook advertising can be complementary by driving results more quickly. There’s really no other medium like Facebook advertising where you can get quite as granular when it comes to how you’re targeting certain types of users to drive conversion. With the analytics capabilities of Facebook’s Ad Manager, you can gain insight into new content ideas, microsites to build and promotions to offer your customers. Once a business verifies that Facebook advertising is the right channel for their campaign objectives, it is important for them to determine the best variables that will help them to get in front of their target audience with the appropriate messaging while also remembering that people interact differently on social media compared to other sites online. When was the last time you updated your Facebook profile? For most people, the answer is “when I setup my profile….3, 5, 10 years ago.” Think about the quotes you put it, the music/artists you typed in, favorite movies you allowed the world to see. Since our tastes, styles, and lives change over time, it’s no wonder we aren’t getting relevant advertising coming our way. Ready to Invest in Facebook Advertising? Parqa can help If you’re ready to invest in Facebook advertising

The post Annoyed of Facebook Advertising? Here’s How Facebook Ad Targeting Works appeared first on Parqa.

Screaming Frog Stickers Giveaway

by screamingfrog @ Screaming Frog

We’ve had quite a few requests for Screaming Frog stickers over the past year, so we have put together a small giveaway to thank everyone for their support and help improve boring looking laptops. There will be (at least) 250 winners that receive the much coveted Screaming Frog stickers, and...

Psychographic Marketing: Hypertargeting Your Customer’s Passions

by Chris Peterson @ Parqa

As marketers, most of us are familiar with demographics and how they can play into strategically targeting qualified prospects and customers. Demographic information, such as gender, age, income and marital status, help to explain who your buyers are, but they don’t exactly explain “why” they buy. This is where psychographics come in. Unlike demographic information, psychographic information includes more about the “why”, including the buyer’s habits, hobbies, spending habits, interests and values. Today, the most effective way to reach your target audience is by gaining a deep understanding of both their demographics and psychographics. Combining these two related but separate sets of data can help you build a highly detailed buyer persona that encompasses who your prospects are, but more importantly, how they feel about things. Psychographics and Digital Marketing     Imagine that you are trying to get people to switch from a popular protein powder to your own innovative and all-natural protein supplement. You may start by running campaigns to target specific groups of athletes or fitness conscious people, but there’s likely a deeper subset of people that are particularly ready to make the switch: the people who hate their current protein powder or value natural and organic food. This gets into the psychology and psychographics of your prospects. Psychographic targeting means figuring out ways to actually reach the people who are unhappy with their current protein powder and are more motivated to try something new. According to eConsultancy, the best way to do this is to have people self-identify which psychographic categories they fit into by responding to your content signals. For example, you could create a blog, eBook or white paper about the benefits of organic protein supplements, or about how some traditional supplements are filled with potentially harmful additives. The people that respond to these initiatives are telling you that they are part of the narrow psychographic you are targeting and separate from the average satisfied protein powder consumer. Understanding these deep sentiments about your consumers is at the heart of why psychographic targeting is so effective when integrated with marketing. Getting Psychographics is Now Easier than Ever Because psychographics are so specific, it used to be a lot harder to get the data compared to demographic data, which has been available in different forms for decades. Even if you had psychographic data, opportunities for making it actionable were hard to come by. However, the internet has changed the game when it comes to accessing psychographic insight, making psychographic difference more prominent and making it easier to leverage the data to improve marketing efforts. Consumers have different reasons for their purchases and a lot can be missed when you assess demographics alone. Consumers with different incomes and lifestyles make somewhat different purchase decisions and psychographics allow us to get to the heart of why that is. When you understand psychographic differences, your online marketing tools make your insight actionable in a way that was nearly impossible before data giants like Google, Facebook and Twitter existed, according to Harvard Business Review. Through our interactions with these websites, they essentially become mass data collection machines. Using Psychographics to Market Smarter Online     When you understand the key differences in what your customers care about, you can execute smarter and more tailored digital marketing, especially when it comes to keyword targeting. You can target messages to the unique sentiments of different groups of consumers. For example, you can target Facebook ads to people who have liked specific pages or identified particular interests, or you can research which hashtags different psychographic groups are using on twitter to tailor your messages accordingly. The internet has given rise to a new sort of interconnectedness that makes it easier to find like-minded peers to share our interests and attitudes with. The web is a borderless worldwide community of tribes that help to “consolidate psychographic differences” by self-identifying their interests and passions. In the past, people tended to identify with one another based on demographic community or geographic region, but now they have the ability to identify with others that share mutual interests. Psychographics give you “a roadmap for navigating different types of divisions and sensitivities” when it comes to your customers. With the latest online tools, you can quickly gather the sentiments of hundreds of thousands of consumers by using social media analytics to identify the latest trends in interests and attitudes. From there, you can dig even deeper by conducting a sentiment analysis to further uncover attitudes. Along with analyzing sentiments, you can also monitor organic social media conversations that allow you to “spot emerging issues or psychographic clusters,” according to the HBR. With all this data, you can get far more granular with your targeting and marketing efforts. An Example of Successful Psychographic Advertising   Perhaps the best example of how psychographics can be used to target specific groups to motivate action is the recent US presidential election, which was won by Donald Trump with the help of a British data science company called Cambridge Analytica. While many think that Trump was simply a great campaigner and influencer, his tactics ran much deeper than that in reality. Cambridge Analytica carefully created psychological profiles of the electorate by grouping people with similar traits and designing political advertising to match (psychographics in a nutshell). They had on file more than a million personality tests completed by Americans–online, by phone, and in-person. Responses to these tests were graded on what psychologists call the “big five” personality traits: openness, conscientiousness, agreeableness, extroversion and neuroticism. They then expanded those findings from those that took the tests to the entire American electorate of 230 million by leveraging the 4,000 – 5,000 data points they have on every single adult in the US. This included everything from basic demographic information like age and gender but extends to more psychographic information like which magazines people buy, the television shows they watch, the cars they drive and more. All of this data is for sale. Through their research,

The post Psychographic Marketing: Hypertargeting Your Customer’s Passions appeared first on Parqa.

Why eCommerce Sites Must Avoid These SEO Errors

by Suzanna Kiraly @ Mission Web Marketing

Search Engine Optimization (SEO) has always and will continue to be, one of the primary means for eCommerce sites to increase traffic. That being said, SEO also plays a major role in increasing an eCommerce site’s sales. If you’re new to eCommerce and you’re looking to use SEO to improve your site’s traffic, or if […]

The post Why eCommerce Sites Must Avoid These SEO Errors appeared first on Mission Web Marketing.

How 16 Companies are Dominating the World’s Google Search Results

by Glen @ ViperChill

In the Academy Award-nominated film Food Inc, filmmaker Robert Kenner reveals how the varied choice of items we see on the shelves of supermarkets is actually a false presumption. Instead, that seemingly endless variety is actually controlled by just a handful of companies. Today I’m going to reveal how the huge diversity we perceive in […]

issuu Search Engine Optimization (SEO) Overview and Tips

issuu Search Engine Optimization (SEO) Overview and Tips


issuu Help Center

Many people discover great issuu content through searching on Google, Bing or Yahoo search engines. Search engine optimization (SEO) is a way of increasing the visibility of your content in search ...

What Should you Share When You “Do” Social for Business?

by Beth Browning @ Discover Your Customers

In my last post, I talked about the value of being a relative expert and how publishing quality content about your industry, products and services can help level the playing field between large businesses and small ones. I did however leave out one key ingredient. Even the most knowledgeable relative expert will not succeed if [...]

The post What Should you Share When You “Do” Social for Business? appeared first on Discover Your Customers.

AdWords History Timeline Published

by Jason Lock @ Screaming Frog

For those of us who have been in paid search since before AdWords was on the scene, it’s easy to forget the details about when certain “features” were released, and in what form they first appeared. For those who are newer to the industry, it’s probably hard to imagine the...

Google's Announcement Regarding Website Mobile Readiness

by @ Louisville Web Design News | Logic Media

Google’s recent announcement regarding mobile search algorithm changes definitely places a sense of urgency for change on those websites that are not Mobile Friendly by Google’s standards. Basically, Google will start penalizing and/or punishing websites that are not mobile friendly. This change is, in all respects, a largely technical one, and it can be hard to interpret and decipher what exactly Google is looking for and what the right course of action is to combat this change.

Even though the initial roll out of the algorithm will only decrease website rankings when it comes to search results viewed on mobile devices, it’s just a matter of time before all future rankings will also be affected by the change or a version of it as well.

In hopes of making it easier for your average individual to determine whether or not their current website will be affected by the immediate change, Google kindly rolled out a Mobile Friendliness tester tool for the general public where website owners can test their current websites to see if it meets the necessary standard in order to avoid a punishment from the upcoming change.

Here is the link to the Google Mobile Tester Tool.

Once a website has been identified as non-mobile friendly, the appropriate course of action to take in order to comply with the new standards can vary between a couple of options, but in our opinion, redesigning the website with responsive website design technique is the best and most beneficial course of action.

Responsive web design is crafted to optimize and improve user experience with a website on all web accessible devices, including Mobile, Tablets and PC’s. Because now on average over 1/3 of all website traffic comes from Mobile devices, responsive design addresses all the necessary formats and meets all the guidelines that continue to have your website rank on Google or even gain better rankings to get ahead of your competition. What’s more, responsive web design will also address any future Google Algorithm changes that would be associated with device category and size.

At Logic Media, we started implementing responsive web design as our standard several years ago, and responsive design has since become the standard in the industry. Since then, we have designed countless website for our clients that not only look stunning and meet all Google’s newly required guidelines, but also generate quality business and leads.

If you are looking for a dedicated, knowledgeable, and experienced company who can help you surf the waters of Google algorithm changes and qualifications, and deliver a top notch web design that sets you apart from your competition and drives quality leads, give us a call at 502.252.1446 or email us. We can help!

About search engine optimization (SEO) in Help Center

About search engine optimization (SEO) in Help Center


Zendesk Support

Help Center comes with its own search that you can optimize your content for, but it’s important to think about other search tools your customers might use to get to your content. Search Engine Opt...

Screaming Frog SEO Spider Update – Version 8.0

by screamingfrog @ Screaming Frog

I’m excited to announce the release of Screaming Frog SEO Spider 8.0, codenamed internally as ‘All J’s must go’. Our team have been busy in development working on some exciting new features, so let’s get straight to it, and talk about what’s new in version 8.0. 1) Updated User Interface...

The State of Link Building 2016: What I Learned Manually Analysing 1,000 Search Results

by Glen @ ViperChill

Do private blog network’s still work? Does a higher word-count help your pages rank better? Did Glen really spend 60 hours on this article? I hope to answer all of these questions and many more in my new behind the scenes report on the current state of link building. I can clarify I did spend […]

Search Engine Optimization in Fredericksburg Virginia | Websites For Anything

Search Engine Optimization in Fredericksburg Virginia | Websites For Anything


Websites For Anything

Search Engine Optimization (SEO) by our local company in Fredericksburg Virginia. Grow your business by acquiring new clients in Spotsylvania and Stafford.

Launch of 2013 with Latest Search Engine Market Shares

by @ Louisville Web Design News | Logic Media

Based on the latest Compete, seoMOZ, Nielsen-Net and Alexa search engine traffic analysis, Google yet again has a slight gain in market share on both national and global levels, while Bing’s market share increased slightly at the expense of Yahoo’s loss.

Here is the summary of the United States Search Engine market share and its change from one year ago:

  • Google – 86.3% - increase of .03%
  • Bing – 7.3% - increase of 2.15%
  • Yahoo – 3.1% - decrease of 5.13%
  • Facebook – 1.4% - decrease of .18%
  • Ask.com – .08% - almost no change

What is interesting to notice is that Bing experienced an increase in traffic and Yahoo took a significant hit. With attempts to compete in the search engine market share war, it looks like Bing’s marketing efforts with their “Challenge” campaign might have had a positive outcome toward their market share gain.

Another interesting observation is the decrease of Facebook’s market share over the year. Despite their attempt to compete for search engine revenue dollars and all the hoopla of them going public, one would think Facebook would be able to gain a bit of market share over the year, not loose it.

From the business marketing stand point on search engines, yet again these numbers reinforce the importance of being optimized for and on Google, and making sure to at least cover all the important bases with the other search engines.

If the predicted trend continues year after year, Google will continuing to monopolize the search engine market share with the likely outcome of completely pushing the others out of the game. Unless Yahoo and Ask.com wake up one morning with an epiphany, their existence in the search engine world will soon vanish.

Custom Web Design vs. Template Layouts

by @ Louisville Web Design News | Logic Media

Recently, one of my clients asked me a question regarding a web design service company that was attempting to sell him a $90/month website package that allowed him to make unlimited changes to the website himself at “no additional” cost.

Considering the vast number of companies providing a wide range of web design products, it’s hard to truly compare apples to apples if you’re not sure where and what you should start comparing.

Based on that question, I’ve decided to write a brief series of articles to address the issue, clarify some confusion and provide web site shoppers a baseline to start with when considering what web design option best fits their needs.

First, it’s important to consider what type of website you’re looking for. Basically there are two options to choose from, custom web design or template layout.

A template website consists of a pre-developed page layouts that allow web designers to make new pages with a similar design and style by simply inputting a client’s specific information into the pre-designed layout. Functionally, there is nothing wrong with template websites, but some disadvantages do exist. One of the major disadvantages is that the template sites are not unique, and there is nothing preventing your competition from buying the exact same “template layout” and designing a website similar to yours. Also, these websites often consist of table-based layouts instead of CSS, which caries design limitations and can hurt SEO/lead generation efforts. Due to the un-unique nature of the product, template layouts are generally sold at lower cost.

Custom websites are designed based on the unique needs of each client and the actual layout, design and development of the site reflect the client’s preferences, coincide with existing marketing materials and the overall scope of their business. Custom websites are designed from the ground up and coded from scratch, using various programming languages like HTML, CSS, and JavaScript just to name a few. They frequently have server-side components that allow websites to run advanced functions such as calendars, blogs and other custom software. Properly done custom websites are not table-based and generally generate better SEO/lead generation results. Due to the custom nature of the product, these websites take longer to produce and generally cost more then template layouts.

In the long run, when compared to the polished look of the design and superior lead generation, custom sites actually generate a better return on investment. At Logic Media we specialize in custom website design and focus on providing our clients with superior design and lead generation solutions.

15 Experts Discuss Content, Digital Marketing & SEO (Pt. 2)

by Maria Myraine @

(Last week) we introduced you to 15 digital marketing experts who shared some knowledge on the industry – specifically content and SEO, and how to get your site to rank on search engines. Regardless of the field you’re in, and what type of business you operate, your digital presence is the key to higher visibility […]

The post 15 Experts Discuss Content, Digital Marketing & SEO (Pt. 2) appeared first on .

Search Engine Market Share Update - Early 2014

by @ Louisville Web Design News | Logic Media

Once again, it's the time of the year to look at U.S. search engine market share numbers. Based on the numbers reported by the comScore Search Share Report, here is the latest search engine market share breakdown:

  • Google – 67.3% of the market (with 12.3 billion monthly searches)
  • Bing – 18.2% market share (with 3.3 billion monthly searches)
  • Yahoo – 10.8% market share (with 2 billion monthly searches)
  • Ask – 2.5% market share (with 452 million monthly searches)
  • AOL – 1.3% market share (with 243 million monthly searches)

Over the last year, Bing's market share numbers experienced an increase of 3%, mostly at the expense of Yahoo's market share. Ask's and AOL's numbers have been decreasing steadily over the last year. Google mostly remaining unchanged.

As the overall number of searches continues to grows each year, search engines have a chance to capture more share of the volume as it increases. Whether at the expense of their competitors or through an organic gain, the battle for the market shares continues on. With Google remaining as the primary search engine both nationally and world wide, Bing is still trying to hard to move up from their constant number two spot and steal a bit of Google's fortune.

Customer Spotlight: Handy

by Sabrina Clark @ BrandYourself Blog | ORM And Personal Branding

We here at BrandYourself are thrilled to throw the spotlight on one of our newest clients: Handy, the leading platform for home cleaning and maintenance services in over two dozen cities in North America, plus London. They’re already a huge success in the home services business, and we feel that by providing our proven reputation management support we can help Handy reach even more customers with a refined and streamlined online presence. We’ll be helping Handy with developing content and their social media presence, in order to amplify their brand and help focus the conversation on the great work they do. We feel an online presence that befits Handy’s high visibility in the home cleaning landscape will help more people get the great services they need in their homes, backed by the Handy Happiness Guarantee. Handy’s service is a great...

The post Customer Spotlight: Handy appeared first on BrandYourself Blog | ORM And Personal Branding.

Mobile Market Share 2014

by @ Louisville Web Design News | Logic Media

In addition to constantly tracking and trying to stay on top of desktop browser share numbers for the US we also track the browser share break down for Mobile devices.

Mobile and tablet online browsing traffic today accounts for almost 30% of overall web traffic and breaks down into the following market share percentages based on latest numbers reported by NetMarketShare.

  • 53.91% Safari (iPHone, iPad and iPod users)
  • 23.44 % Android
  • 12.94% Chrome
  • 3.51% Opera Mini
  • 2.31% Internet Explorer
  • .54% BlackBerry

With mobile and tablet users growing larger and larger in numbers more individuals will be using their non-standard devices as the primary browsing sources for the web.

At an alarming rate mobile users are quickly becoming primary users of the internet. Now, with over 75% of mobile users taking their phone to the bathroom with them the connection possibilities are truly endless. At the end of 2013 there were more mobile devices on Earth than people.

Mobile and tablet devices allow users not only an easier way to connect with their customers, but also provide different avenues for connections. With help of apps, social media, clever mobile sites and email marketing, businesses can now find more ways to stay connected with their customers and make their brand experience more enjoyable.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

Finding Websites To Get Backlinks From

by markedseo @ SEO Mark

There are multiple methods, which are listed below, that you can use to find websites to get backlinks from. It’s recommended that you use all of the methods, so as to discover as many sites as possible. How many websites you need to find depends on how many backlinks you need, but […]

The post Finding Websites To Get Backlinks From appeared first on SEO Mark.

26 Free Search Engine Optimization Classes (From an Expert) - Ignite Visibility

26 Free Search Engine Optimization Classes (From an Expert) - Ignite Visibility


Ignite Visibility

How would you like to learn search engine optimization (SEO) from a pro? Better yet, how’d you like to learn about in a virtual classroom setting.

Cat Videos and Marketing

by @ Louisville Web Design News | Logic Media

Ahh, cat videos--known and loved by all. Besides the general knowledge of the huge popularity of cat video views, the sheer numbers behind the phenomenon are staggering.

In addition to having a very long list of cat-related search terms, Funny Cat Videos is leading the number of searches by a huge margin.

  • On average 7,179,710 searches are performed each month worldwide
  • 2,424,475 of those searches are done in the US – Over a third
  • 1,012,080 of those searches are done in UK
  • 55% of those searches are done on standard browsing devices such as desktop computers
  • 31% of searches come from mobile devices and remaining 13% from tablets

With so much human eyeball traffic being dedicated to entertaining cat videos, smart marketers are savvy enough to use the trend to their advantage. Over the last month, GMC has been running YouTube ads before top played funny cat video search results, targeting and designing their ad for the proper audience.

YouTube ads longer than 14 seconds can be skipped after the first five seconds, but designing an ad good enough to capture the audience and keep them from not skipping the ad is tricky. GMC’s marketing team has hit the spot with their cute cat video commercial advertising their new line of vehicles and did so by capturing their audiences attention all the way to the end of the ad.

Our family, with two animal-loving children, is fascinated with cute cat videos along with the rest of America. We find ourselves watching cute funny cat videos non-stop all hours of the day. Unlike all the other commercials that go skipped, the GMC cute cat video is watched over and over, and in fact is sought after as a treat.

YouTube advertising might still be considered a new concept to some marketers, but with a staggering number of users now using YouTube as their primary video viewing platform instead of regular television, marketers should take note of the change, take some lessons from GMC’s marketing department, and get creative.

Over the next decade, “traditional” marketing channels such as television or radio ads, direct mail, or print will reach less and less individuals. YouTube is the platform that has drawn in audiences of all ages, especially the younger population, and captures their “undivided” attention all day long. A phenomenon like that should not go unnoticed.

A Guide to Google AdWords Extensions

by mike@marccx.com @

Managing an AdWords campaign is no day at the beach. It requires countless hours of keyword research, spreadsheets full of information on match types and search volume, and rows and rows of ad copy. Oftentimes it’s a guessing game, as marketers try to uncover the perfect sweet spot where affordable bid prices meet their desired […]

The post A Guide to Google AdWords Extensions appeared first on .

Websites and Google Keyword Search Terms

by @ Louisville Web Design News | Logic Media

Late in 2011, Google made a change where all U.S. users logged in to a Google account were automatically redirected to the secure (https) version of Google search. In order to prevent hackers from snooping on your web sessions with Google and possibly capturing user search results and website browsing history with Google.

While this was definitely a positive move for individual security, it had some interesting side effects. Most notable from the SEO point of view, the change prevented the actual search term used from passing through to the target website as the referrer.

In the past, most Google searches would pass on the search term that users typed in to find your website. Information that is extremely valuable to website owners and marketers. Knowing the actual search terms that visitors used to searched for to find your website would help companies and marketers alike to further gain insight into understanding website audience and make necessary changed to better serve and target the audience. Under the guise of “security", however, Google started to phase out the feature. Note, paid Google search still continues to pass keyword data, in what many consider to be a hypocritical move by Google.

Since 2011, Google has been opting-in more and more swaths of the public into their “secure by default" program. Searches via the Chrome omnibox, all Google account users worldwide, and even searches in Firefox started going secure. Little by little, website owners were losing their precious term information.

The final death blow came in September of 2013, when Google forced everyone onto secure search wherever possible and as the result, these days, it's rather rare for a non-paid Google referrer to contain a search term.

But there is a silver lining to this. While it's certainly not as accurate or precise as it used to be, Google Webmaster Tools now provides search terms for Google clicks to your site. This can be a gold mine of information, and should be checked periodically to make sure website's are on the right track with their marketing efforts, SEO, and content strategy.

Other search engines, such as Yahoo and Bing have yet to start hiding search terms data, and we certainly hope it continue that way. Also, remember that paid search still provides keyword terms data to the users, and the consensus is that despite the hypocrisy, it would infuriate markets so much that Google probably won't start holding terms back on that front any time soon.

If you're interested in learning more about Google keyword search terms data and all the optimal way to utilize the information in order to analyze your website traffic and search engine optimization for your relevant keyword terms, contact our Louisville web design team at (502)252-1446 or via email at info@logicmediaweb.com.

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

Google Real Time Search

by @ Louisville Web Design News | Logic Media

OneUpWeb, an online research marketing firm recently performed an eye-tracking study regarding recent integration of Real-Time search results into the Google searches. With this addition, Google’s goal is to update the real-time stream feed for searches based on live web traffic from tweets, news articles, Yahoo Answers and other sources. As of last three month you might have noticed a scrolling feature in the organic Google search results constantly updating with “relevant” information regarding your query.

Like the majority of the population, I’ve only recently learned of Real-Time search result concept. And considering my interest in the developments and changes in the search engine world and their marketing implication, I had to do some research and analysis.

After running a quick search on Google for Hurt Locker, it being the most recent “pop cultural event” due to the recent Oscar win, the Google search results did include a real-time stream. It included various publication reviews of the movie, opinions on the recent Oscar wins, and general public twitter feeds regarding the subject. How relevant or useful was the real-time results? Well, personally I didn’t find the real time results to be any more helpful than the regular organic results and somehow I assigned less credibility to the stream.

As for the result of the study, to no one’s surprise the vast majority of the survey group had never heard of real-time search results prior to the study and after learning about the concept only one quarter of the surveyed group cared about the real-time results. The real-time results could potentially be useful in some searches depending on general interests and information needs of the user; however, the organic search results do seem to be more relevant, and in most cases more credibility is assigned to the organic search results as opposed to the random public twitter feeds on the matter.

I do think that as social media continues to develop online, Google’s real-time results will consist of more relevant and useful information and carry more value for the end user. However, for now it’s still work in progress. It would be interesting to see how the real-time search feed continues to evolve and become a bigger part of the organic search results.

Website Design for Credibility and Impression

by @ Louisville Web Design News | Logic Media

In the late 19th century when the mass public was largely unfamiliar and uncomfortable with personal banking, newly established banks had to go a long way to build credibility, trust and confidence in the bank with its investors and customers. As part of the confidence and credibility building process, banks would design their facilities with grand entrances, impressive architecture, ornate lavish decorations, fancy furniture and secure vaults. All to make potential investors or clients feel secure and confident when placing their life savings into a trustworthy bank. To this day, our banks still follow the same concept when establishing a new bank or banking branch. However, in today’s world, the confidence-building factor has been taken to a whole new level. Banks build impressive skyscrapers, hire executives with lengthy resumes and spend millions of dollars on marketing to build that same trust and confidence once required to operate a professional business.

Why am I talking about banks in a web design article? Because the same factors of confidence, credibility, value and trust that banks try to achieve apply to most, if not all online businesses.

Upon the initial visit to your web page, your prospective clients will decide whether or not your company and your website can help them and service their needs. Within the first 8 seconds upon landing on your web site your visitors will determine:

  • Is your company Credible?
  • Can your company provide Value based on their needs?
  • Can your company be Trusted to do business with?

As a business owner, you only have a short moment to make the right impression, and your website design plays a crucial role in conveying the message of confidence and value. This confidence, established properly, can convert your website visitors into lifelong customers.

Consider these statistics:

  • The number one reason why potential clients leave your site is due to Bad Design.
  • Companies lose 48% of their sales because websites fail to build confidence and value.
  • Over 90% of your potential clients will visit your website when considering doing business with your company. I know I will. How about you?

A professionally designed website with proper search engine optimization will go a long way when building the necessary confidence in your business that visitors expect. When hiring a web design firm, choose a team that can develop your company website with confidence factors to build value, credibility and trust, and in turn grow your overall brand awareness and equity. A property designed professional website can:

  • Automatically change the perception of your business in the marketplace
  • Build confidence with prospective clients
  • Increase your company’s overall value
  • Maximize your client conversion rate from all advertising channels

In modern day marketing, if you fail to impress your clients and can’t offer them helpful, valuable solutions when visiting your website, then all facets of your advertising and marketing campaign are damaged.

Screaming Frog Drinking Bottles Giveaway

by screamingfrog @ Screaming Frog

It’s time for another giveaway. This time, you can win some very cool Screaming Frog aluminium drinking bottles. You’ve probably been told you should drink more (water), so why not keep hydrated in SEOtyle? Sorry. The large capacity (770ml) and twist on lid make them perfect for water at your...

15 Experts Discuss Content, Digital Marketing & SEO (Pt. 1)

by Maria Myraine @

Interested in ranking #1 on search engines like Google? Search Engine Optimization (SEO) is how you drive targeted traffic and leads to your website. Whether you’re an online retailer selling products, sole proprietor marketing your services, or a B2B company establishing your expertise and thought leadership, your digital presence is the bridge to higher visibility […]

The post 15 Experts Discuss Content, Digital Marketing & SEO (Pt. 1) appeared first on .

SEO: Google Announces HTTPS as a Ranking Signal

by @ Louisville Web Design News | Logic Media

A few days ago, Google announced on their webmaster central blog that HTTPS is now one of the various ranking signals that Google uses to determine website rank. They are careful to state that it is [currently] only a very minor ranking factor, but it may become more important in the future. The original article can be found at http://googlewebmastercentral.blogspot.com/2014/08/https-as-ranking-signal.html.

HTTPS is the secure, encrypted protocol used to transfer web content to browsers. Enabling HTTPS requires the website owner to purchase or acquire a "certificate" that is trusted by browsers. These can vary from free to thousands of dollars per year, depending on the level of verification that certificate providers perform to validate that you are who you say you are. Banks and other financial institutions, for example, frequently use the EV or "Extended Validation" certificates to reassure visitors that they are actually on the bank's website and not a phishing site.

The internet community is mostly united, saying that this move by Google is a good thing. In general, HTTPS internet traffic cannot be snooped on by anyone in the middle who has access to your web traffic. This ranges from people at coffee shops to your employer, and even the network provider themselves. A more secure internet is a better internet.

The downside is, of course, the extra cost. While Google has not indicated if any less weight will be assigned to sites using the "free" certificates, most companies will choose to purchase one from one of the reputable certificate authorities. Additionally, any site using HTTPS is required to have it's own dedicated IP address&emdash;something that is in dangerously short supply. Most hosting providers charge extra for additional IP addresses. On the other hand, this monetary burden only helps to establish the authority of sites that properly implement HTTPS.

How To Audit Backlinks In The SEO Spider

by screamingfrog @ Screaming Frog

There’s plenty of reasons you may wish to audit backlinks to a website, whether it’s to check the links are still live and passing link value, they’ve been removed or nofollowed after a link clean up, or you want to get more data on the links which Google Search Console...

7 Advantages of On-Site SEO Training

by Beth Browning @ Discover Your Customers

SEO training is top of mind for many business owners and managers but it can be difficult to find quality training that doesn’t take you away from your business for multiple days and doesn’t cost an arm and a leg. There are some great public workshops available but there aren’t many alternatives for someone who [...]

The post 7 Advantages of On-Site SEO Training appeared first on Discover Your Customers.

What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization?


Search Engine Land

Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more.

How To Use Link Bait To Attract New Leads

by Jonathon Ohayon @ Monitor Backlinks Blog

Link bait is content you have on your site that naturally attracts inbound links. Key word: NATURALLY. Everyone knows the importance of links for organic rankings. And everyone knows that BUILDING links can land you with a whopping penalty. So what’s left? Link Bait. Google’s own Matt Cutts thinks of link bait as “something interesting ...

The post How To Use Link Bait To Attract New Leads appeared first on Monitor Backlinks Blog.

Search Engine Optimization - SEO Company | Anvil

Search Engine Optimization - SEO Company | Anvil


Anvil | Portland, OR

Visibility in the search engines is key to driving targeted, qualified traffic to a website. Contact Anvil to start increasing organic, qualified traffic today!

What is SEO and how can it help my website's Google visibility?

What is SEO and how can it help my website's Google visibility?


the Guardian

Learning how to improve your site's SEO can significantly improve your business' prominence in online search results

Top 10 SEO & SEM Insights

by Parqa @ Parqa

Nick Noble, Director of SEO and Inbound Marketing, recently participated in a panel discussion at the Business Marketing Association’s “How to Happy Hour” event. Nick was one of four search experts on the panel discussing SEO and SEM Strategies for businesses. Below, Nick shares insights on 10 of the most common SEO and SEM questions for building your business strategy: 1. In your experience, what separates SEO from SEM? SEO (search engine optimization) is a part of SEM (search engine marketing). SEO is the optimization of your website in the effort to rank well organically within search results. SEM includes SEO but also includes the paid advertising strategies that appear in search results (text ads and PLA – product listing ads). The efforts of SEO focuses on organic traffic, while SEM includes all traffic from search engines. 2. What are the key benefits of implementing SEO and SEM strategies, and how can it be used to complement an overall marketing plan? There are many benefits of implementing SEO and SEM strategies and they can not only complement, but lead an overall marketing plan. If you have a product or service that is highly searched on the internet, then search engine marketing has potential to lead your marketing efforts.  In these instances, instead of trying to create the demand for your product or services, you are targeting individuals who already know they want/need your product or service and are currently looking for it. 3. When starting fresh with SEM/PPC for a company, what process do you take to build out the account structure? Often, but not always, I start by identifying what I call the “money pages.” These are the pages that are going to send the paid traffic from our ads. They are usually product or service pages that align with the business goals.  I use a single money page for individual ad groups and typically create campaigns based on the sites structure or marketing objectives (budget also plays a big role in campaign structure). 4. What are a few ongoing optimizations that could be executed within the PPC account to ensure optimal performance? Negative keywords… Typically we are looking to reduce our CPA (cost-per-acquisition). At a consistent level of spend, two of the most effective ways to decrease your AdWords CPA are: Decrease Cost-per-Click (CPC) and Increase Conversion Rates. Read this blog post I wrote for more information on this: Two Ways to Decrease Cost Per Acquisition in AdWords. 5. Is there a difference in targeting mobile vs. desktop? How can we use that in our optimizations? Yes. Ad text, ad extensions, landing page experience, etc. vary between mobile and desktop. Also, it important to understand the user’s intentions and experience on the different devices. 6. My company is doing a complete website redesign. What are a few things we can implement to ensure our new site is optimized for search? Use 301 redirects! If your site URL structure is going to change on your new site then make sure you redirect your old URLs to your new URLs. These should be mapped out on a page to page basis.  There’s lots more I could talk about here, so if you want to know more feel free to ask! @lookingfornoble or nnoble@parqamarketing.com 7. How do you analyze performance of your SEO and SEM efforts? What do you look for? Depends the business objects and who you are talking to about it. Typically CEOs want to hear about revenue, leads, CPA, ROAS, etc. not traffic levels. It also can be a headache if you get them focused on things like individual keyword rankings or CTR. I should probably write a blog post on this. 8. Many times, a realistic test budget for a new account is almost always north of what a company wants to spend. How do you approach that conversation with clients or higher ups in the company? How do you determine a test budget, and what would the duration of that test be? Do your research and use the data you have to come up with projects. This will help you validate the test budget. Here’s an example:   9. What are some free tools available for anyone looking to rank higher in Search? Google –has multiple tools.  Google analytics, AdWords keyword and display planner, Google Search Console, Google Trends, Google Page Speed Insights, Google Structured Data Testing Tool, and Google itself.  A few others that can be very beneficial: SEObook, Moz/ Moz Bar, SEMrush, Raventools, Screaming Frog, etc. have limited versions or free trails. Answerthepublic.com, Keywordtool.io, ubersuggest.io are free keyword research tools. 10. What is your top tip for anyone entering the world of Search? Always be learning – the world of search is constantly changing and evolving, therefore, as search engine marketers, we must too. Whether it’s staying up to date on the latest trends, following industry thought leaders, or learning from a past project, it is key to never stop learning. Also, be willing to test new theories and ideas and learn from their outcomes. Oftentimes, it takes creative thinking and going outside of the box to really move the needle.    

The post Top 10 SEO & SEM Insights appeared first on Parqa.

✅ 34 Search Engine Optimization Tips - Best SEO strategies

✅ 34 Search Engine Optimization Tips - Best SEO strategies


Monitor Backlinks Blog

The best Search Engine Optimization tips to help you take your organic traffic to higher standards. Read 34 SEO tips and improve your rankings.

From eBay sellers to Multi-million dollar Startup: An Interview With Victor Levitin

by Victor Levitin @ eBay Sellers Journey to $100,000 a Month

From eBay sellers to Multi-million dollar Startup: An Interview With Victor Levitin * Pardon the accents, this is what happens when a Scot interviews an Israeli… Transcript: Alex Ogilvie:                       Today we are talking about eBay. And to share his experience with us as one of the world’s leading experts on eBay template design and eBay template effectiveness with over 60,000 customers, yeah, so that’s 60,000 customers and 15 million optimized listings under his belt, I’m...

The post From eBay sellers to Multi-million dollar Startup: An Interview With Victor Levitin appeared first on eBay Sellers Journey to $100,000 a Month.

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

Where is the search engine market share going?

by @ Louisville Web Design News | Logic Media

Early on, Microsoft's rebranding efforts of their search engine "Bing" was showing market share growth, but within the last month shows a 0.5% loss. Still, based on the comScore and J.P Morgan reports, MSN/Live/Bing's market share has grown from 8.5% in January 2009 to 9.3% in November 2009.

Yahoo! has started 2009 year with over 21% search engine market share, but has since declined to 15.4% as of November 2009. Most of the market share decline has been attributed to the elimination of the browser-toolbars bundled with a number of PC computer manufacturers. Within the last year, Acer has switched it's toolbar to Google and Hewlett-Packard to Bing. Back in April, the Wall Street Journal estimated the loss of toolbar deals could cost Yahoo! 15% of it's market share.

Source: http://blog.seattlepi.com/microsoft/archives/187736.asp

How SEO Marketing Can Increase Your Business Visibility for Customers

How SEO Marketing Can Increase Your Business Visibility for Customers


Discover Your Customers

SEO Marketing is a hot topic. Hiring for SEO is a big decision. Learn how we can help you with Search Engine Marketing Best Practices & Mentoring approach.

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

Websites You Don’t Want Backlinks From

by markedseo @ SEO Mark

You need other websites to link to your site to improve your ranking in Google, however, getting backlinks from some types of websites can do more harm to your site than good. Therefore, it’s important to know what types of sites you don’t want to link to your site. There are […]

The post Websites You Don’t Want Backlinks From appeared first on SEO Mark.

How To Fetch & Render (Almost) Any Site

by screamingfrog @ Screaming Frog

From time to time, we’ve struggled to get access to Google Search Console quickly from a client to perform a fetch and render. Or, we’ve just wanted to perform a fetch and render on a third party site that isn’t verified to us, to understand how it renders, or test...

eBay SEO: How to Boost Your Visibility on eBay & Rank #1

eBay SEO: How to Boost Your Visibility on eBay & Rank #1


eBay Sellers Journey to $100,000 a Month

eBay SEO - Get your eBay listings ranked #1 and increase eBay sales! eBay's Cassini search engine Optimization explained!

How Parqa Helped Versique Became One of LinkedIn’s Most Socially Engaged Staffing Firms

by Tony Sorensen @ Parqa

LinkedIn recently recognized our client, Versique, as one of the top 20 most socially engaged, North American staffing firms with 50-499 employees. The ranking takes into account social reach, employee engagement, employment brand, and content marketing power. By using thousands of data points, LinkedIn ranks companies from all over the world, categorized by location and company size. Versique was chosen from more than 60,000 companies nationwide. Versique was founded in 2013 with the vision of investing in talented people, providing the best tools available, and building a company rich in leads. Today Versique has more than 120 recruiters and consultants, including 18 recruiters with more than 10 years of staffing experience each. From the beginning, Versique’s primary goal has been to create experiences worthy of a referral, which wouldn’t be possible without a full commitment to inbound marketing and the benefits it provides. With 15,000 followers on LinkedIn and over 16,000 new website visitors monthly, over half of Versique’s revenue is driven by inbound leads. Parqa began as Versique’s own internal digital marketing agency and, after three years, was rebranded to a standalone company. Now, following Versique’s success and the success of dozens of clients, Parqa helps other businesses transform their businesses just as we transformed ours. If you’re looking to gain more followers, engagement, and leads; here are a few tips for how to build your follower base and develop a more socially engaged company or recruiter brand. Publish Original Content Ask thought leaders within your organization to commit to writing two blogs a month. Having leaders write their own blogs provides genuine insight a ghost writer may not have, while also establishing credibility. Authenticity leads to followers. Write Relevant Content Determine what kind of blogs your current follower base would want to read. For example, a recruiting firm owner wouldn’t write about what to bring to a job interview, but rather about the best ways to retain top talent. Be Consistent Develop a content calendar that helps you keep track of the information being published and when it will go out to your audience. Not only will this hold you accountable, but also help you develop a content strategy. Share Relevant and Engaging Content Again, simply share information your target audience wants to see. Social networks are made for interaction. Posting your own content will only get you so far. Share relevant content from other sources, interact with people online, and remember it’s a two way street. If you interact with others, they’re more likely to interact with you and help build your brand’s reach. Educate Your Employees Explain the power of social media to your employees and train them on how to use it to build their own personal brands. Recruiters receive over 10 times the profile visits on LinkedIn than those in other professions. Make those extra profile views count. Additionally, have your recruiters post their open jobs and share them on social media. You’d be surprised how much interaction those job postings drive and the effect they can have on the bottom line. For more tips on how to increase your company’s social engagement, visit LinkedIn’s website. If you’d like to learn more about how online marketing can transform your business, contact Parqa today!

The post How Parqa Helped Versique Became One of LinkedIn’s Most Socially Engaged Staffing Firms appeared first on Parqa.

How to Help Your Content Get Found in Google Search Results

by Beth Browning @ Discover Your Customers

Google’s goal is to do the best job possible of matching content with the searcher’s intent. The words and phrases used in search queries are compared against the content of web pages, blog posts, and articles. There are over 200 factors that are used when it comes to determining which web pages to return for [...]

The post How to Help Your Content Get Found in Google Search Results appeared first on Discover Your Customers.

Be Where It Matters - Search Engine Market Share

by @ Louisville Web Design News | Logic Media

To no one's surprise, the market share in the search engine world has been won by Google. Based on the latest reports for November 2009 by comScore Core Search Reports, Google is leading the U.S. market share with a commanding 71.6% of searches. Yahoo! continuously loses market share and currently holds second place with 15.4% of the search engine market. Microsoft's markets share (MSN/Live/Bing) is following in third place with 9.3%, but is experiencing some growth due to the Bing rebranding efforts. Ask.com has most of the remainder of the market share with 2.65% of the market.

Since 2004, Google has been dominating the U.S. search engine market share and has doubled its share over the last 5 years. Microsoft has been trying hard to gain against Google with its new Bing rebrand, but has only increased slightly over the last six months.

Source: http://blog.seattlepi.com/microsoft/archives/187736.asp

How Many Pages Should a Website Have for SEO?

by Beth Browning @ Discover Your Customers

    How many pages should my website have (excluding my blog)? This is one of the questions I get asked most often during a training session and while providing feedback to a site owner after completing a website and SEO evaluation.  As with most things related to business, there’s no “one size fits all” [...]

The post How Many Pages Should a Website Have for SEO? appeared first on Discover Your Customers.

Video SEO: Factors for Ranking in the Top 10 on Google

by Adam Coombs @ Unamo Blog

What does it take to rank your video in the top 10 results on Google? And on YouTube? Well, these are two very different enterprises entirely. A recent study found that 64% of all YouTube videos appearing in Google search results had a different rank hierarchy when searched on YouTube. In other words, videos ranking […]

Inbound Marketing vs Cold Calling

by Tony Sorensen @ Parqa

In order to sell effectively, salespeople need someone to sell to, and while cold calling used to be one of the most effective ways to attract prospects, it’s no longer true in the digital age. Today, cold calls are no longer the hot ticket to sales. More and more sales professionals and recruiters are looking towards inbound marketing methods to find ways to improve their sales process and are finding great success. According to HubSpot, a leading inbound marketing and sales software, 54 percent more leads are created through inbound marketing versus outbound methods for a cost of 62 percent less per lead. The reality is that brands can generate more leads spend less, enjoy better returns and attract more qualified leads by using inbound marketing. This isn’t to say that cold calling is completely dead, as the best approach is a hybrid of traditional and inbound marketing methods. Both inbound and outbound marketing can complement one another to help your company and your sales team reach its full potential by connecting with the most prospects possible. In this blog, we look into the differences between inbound and marketing and cold calling (outbound marketing) and breakdown the stages of the inbound marketing buyer’s journey as it relates to the sales funnel. The Difference Between Outbound and Inbound Marketing We’re all familiar with cold calls, the classic method of pitching, promoting and pushing prospects through the sales funnel. However, with so much information at their fingertips, today’s customers are more cautious than ever and want more time, insight and information before they’re comfortable making a purchase. Consumers now have more control over their purchase decisions with the rise of the Internet. Oftentimes, a salesperson trying to talk them into buying something can be off-putting or feel too aggressive. People now turn to the web to research products, read reviews, ask questions and arrive at their own purchase decisions. With the right inbound marketing tools, tactics and methodologies, you can provide them with the information they need and help guide them through the sales funnel until they’re ready to purchase. Inbound Marketing Makes All the Difference It’s no secret anymore that inbound marketing can have a huge impact when it comes to generating leads, prospects and customers, but it’s also important to understand that there’s quite a bit more to it than aimlessly creating content. Content marketing should be well researched, based on a solid foundation of SEO-rich keyword research with high average monthly search volume and is best shared through multiple social media platforms in conjunction with being published on your company or personal website. Additionally, you should develop a content strategy that focuses on targeting different customers at various stages of the buyer’s journey. Here are the stages of the buyer’s journey, Parqa’s demand activation funnel, and the recommended content approach for each stage: Attract: This is the equivalent to the top of the sales funnel, where you’ll want to provide content that builds brand recognition and raises awareness so that your prospects learn that you have the solutions they need. In the end, the goal is to acquire their contact information so you can begin to nurture them into leads and customers. Engage: At this point, you begin creating content aimed at prospects and leads that are familiar with your brand to help them learn more about possible solutions. Keep in mind, it’s important to implement sound SEO practices both on-page and off-page in order to boost the rankings of your website within Google’s search results pages. The higher your rank, the more people will visit your company’s webpage. However, when they get there, customers should find rich content that fulfills their quest for information and leads them to a solution. Again, the goal is to get them to opt-in by providing their contact information. Nurture: At the nurture stage, consumers typically know about their options and want more information about making a purchase, whether that be by requesting a quote or a free consultation. Marketing automation, a form of email marketing, is the perfect tool for this stage. Maybe the customer came to your site and liked what they found, but in order for them to come back and convert, they must be delicately nurtured with even more relevant content and calls-to-action. This is where automated emails come in, which remind customers that you’re there and that you have a solution for them. Using software like Constant Contact, HubSpot or Emma can help make building an email marketing strategy easier. Convert: By this point, we are at the bottom of the sales funnel, where leads are looking for specifics about purchasing and are ready to convert. Content types that fit in well at this stage could be recommendations, testimonials, and case studies. At every stage calls-to-action are essential. You should always find ways to make direct appeals to your prospects such as, “Ready to learn more? Get in touch with us today!” or “Download our free guide to learn more about how we can help your business.” Content should be customized to fit the consumer’s needs in order to get them to convert into customers. Building and Distinguishing Your Brand with Strong Content and Thought Leadership Most likely, there are dozens of brands, if not hundreds of brands out there selling the same or service that yours does. With a well researched inbound marketing and SEO strategy, you can help distinguish your brand through thought leadership and amplify its presence through carefully altering the technical structure of your website. Together, SEO, content marketing, inbound marketing and thought leadership can transform your brand. At Parqa, we’ve helped countless companies go from less than a hundred website visitors a month to thousands of website visitors per month, thousands of social media followers, and hundreds of qualified leads. It’s essential that your company create a unique brand identity that expresses its values. That way, when your future clients turn to the web to seek out information and solutions, they’ll find credibility

The post Inbound Marketing vs Cold Calling appeared first on Parqa.

Win over Google using these 4 Tips

by WebsitesForAnything @ Websites For Anything

Google is extremely smart when it comes to sniffing out the sites that make their way to the top of the search results. It’s hard to trick Google, and you should never try to as you put yourself at risk for receiving a penalty. Ultimately, Google’s goal is to give the reader what they’re looking for in the quickest, most ...

The post Win over Google using these 4 Tips appeared first on Websites For Anything.

How To Retain Your SEO Rankings When Redesigning a Website

by Sam Cyrus @ Monitor Backlinks Blog

This is something a website owner dreads more than almost anything else, the task of revamping a website without disrupting the delicate balance of a business’ internet presence. The risks of losing customers, losing website information, and losing the very important search results rankings are very real and can do long-term damage to the bottom ...

The post How To Retain Your SEO Rankings When Redesigning a Website appeared first on Monitor Backlinks Blog.

Revamp Your SEO Strategy with Schema Markup and Structured Data

by Ruchi Pardal @ Monitor Backlinks Blog

Schema markup is one of the most crucial yet least used optimization techniques in SEO. As reported on Search Engine Land, around 80 percent of websites haven’t yet implemented schema markup. However, it is something that can boost your website in the search engine result pages (SERPs), if you grasp its concept and method. According ...

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Who Uses the Internet - A Demographic Breakdown

by @ Louisville Web Design News | Logic Media

After discussing Internet demographics with one of my clients and comparing it to their target market, I’ve decided to write a blog article regarding the demographics of the average Internet user in the United States. As a marketing major and a business owner, I strongly believe that all business owners should understand their company’s target market and its general behavior online.

The first question any business owner should ask themselves is, What is my target market and what type of activity, if any do they have on the Internet?

I found out that the general demographic structure of the Internet is one of the most confused and misinterpreted parts of business marketing, especially among business owners who themselves don’t have much experience with the Internet. So to clarity and define--Based on the latest marketing research, 74% of the United States population, equally male and female, are online in the following age groups.

  • 93% of 18-29 year olds are online
  • 81% of 30-49 year olds are online
  • 70% of 50-64 year olds are online
  • and 38% of 65 + year olds are online

The second question business owners should ask to further narrow down their criteria is, What type of income would a household need to have in order to purchase my service or product and how does that criteria fit with Internet users? Based on the latest Internet demographic reports by the Pew Research Center, the following is the demographic breakdown for the average Internet user by household income:

  • 94% of individuals whose household income is above $75,000 are online
  • 83% of individuals whose household income between $50,000 - $74,999 are online
  • 76% of individuals whose household income between $30,000 - $49,000 are online
  • and 60% of individuals whose household income is below $30,000 are online

And to even further narrow down the demographic structure of the Internet users following are the levels of education:

  • 94% of individuals with a college degree or higher use the Internet
  • 87% of individuals with some college experience use the Internet
  • 63% of high school graduates use the Internet
  • and 39% of individuals without high school diploma use the Internet

Now, after having defined “average Internet user” the next question to ask is, What is the reason the average Internet user goes online?

  • 88% of Internet uses go online in order to use search engines to find information
  • 86% of users go online to get maps and driving directions
  • 81% of individuals go online to research product or service they are thinking about buying
  • 75% of users will go online to buy a product or order a service
  • 35% of users will go online to rate a product or a service they bought or used

Of course there is a lot more information and data that could be considered to further narrow down the demographic of the Internet user and his/her general behavior, but to summarize the above:

The majority of Internet users are equally male and female between 18-64 years of age, with household income over $30,000, and with at least a high school diploma. They use Internet to research businesses, products and services and make general purchases online. Therefore, if you’re a business owner who still thinks that your target market is not on the Internet and not doing business online to research or buy your products or services - you’re wrong.

The general rule in marketing says, “be” where your clients are. Not having a professional Internet presence to capture the your target market’s attention and present your product or service to them at the time of need simply means you’re missing out on a huge chunk of the market and potential sales.

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

Long Tail Keywords, Simple Steps To Drive Notable Revenue

by John E Lincoln @ Ignite Visibility

If you’re looking for a new way to generate web traffic but you haven’t yet tried to optimize your content for long-tail keywords, then now’s the time. In fact, you can do your brand (and your bottom line) a lot of good by writing articles centered around detailed search terms that your competitors don’t know...

The post Long Tail Keywords, Simple Steps To Drive Notable Revenue appeared first on Ignite Visibility.

How to Improve your Adwords Ad Relevancy

by Team Dogma Systems @ Dogma Systems

Ad relevancy in adwords plays an important role in the positioning of your ads and increasing quality scores. It can help you to drive more clicks and visits on your website. Google recently released the improvements to quality score reporting and the data can help you to create more relevant and better PPC ads. Improvement […]

The post How to Improve your Adwords Ad Relevancy appeared first on Dogma Systems.

How to Improve Your Site's Search Engine Optimization

How to Improve Your Site's Search Engine Optimization


Inc.com

Search engine optimization can raise your website's profile, delivering more traffic, more customers, and bigger revenues. Here's how to make the most of this essential marketing tool.

A Complete List of Blog Sites

by Ramsay @ Blog Tyrant: Start a Successful Blog

Last updated September 6th, 2017 Welcome to the complete list of all the blog sites on the web (that we could find!) where you might consider starting a blog for the first time. The goal is to give you a list of all the options out there so you can start researching to determine what...

The State of Link Building 2016: What I Learned Manually Analysing 1,000 Search Results

by Glen @ ViperChill

Do private blog network’s still work? Does a higher word-count help your pages rank better? Did Glen really spend 60 hours on this article? I hope to answer all of these questions and many more in my new behind the scenes report on the current state of link building. I can clarify I did spend […]

Screaming Frog SEO Spider Update – Version 7.0

by screamingfrog @ Screaming Frog

I’m delighted to announce Screaming Frog SEO Spider version 7.0, codenamed internally as ‘Spiderman’. Since the release of rendered crawling in version 6.0, our development team have been busy working on more new and exciting features. Let’s take a look at what’s new in 7.0. 1) ‘Fetch & Render’ (Rendered...

Web Design - Four Questions To Drive Your Content Strategy

by @ Louisville Web Design News | Logic Media

Considering all the advances in website design and web development technologies, there are still way too many poorly, outdated and ineffectively designed websites that do more harm than good to any business by diminishing their brand credibility and business growth. Not only are these websites are unpleasant to look at, they also disregard any marketing insight into the industry of the business as well as the business's target audience. This is likely because these sites are designed without a solid marketing plan and with content strategy analysis and development.

Even though proper marketing plans and content strategy analyses vary for each type of website/business, the core factors tend to be the same:

1. Who is your target market? Basically, what audience are you designing this website for?

By establishing your target audience parameters, a qualified designer can easily adapt their design to reflect the general look and feel of the website, leading to a better experience for the user, and, in turn, a higher conversion rate.

2. What is your industry? What are your industry standards for web design?

Besides the industry consideration this point also touches on the competitive analysis for the project. Identifying your industry will help designer establish a baseline for the website's features based on industry standards as well as get the project going toward a further competitive analysis strategy.

3. What is the conversion goal for the website?

For most businesses, the answer is easy. However, it isn't asked as frequently as it should be. Every website should be designed around and for specific conversion goals. These are the features, factors and goals that drive income for the busines, and they should drive the call for action on the site. For example, "brick and mortar"-type businesses may have goals including:

  • Request a Quote
  • Schedule a Consult
  • Book Your Tee Time

Or, for of an online, user driven business model:

  • Download Now
  • Newsletter Sign-up
  • Sign-up for Free Trial
  • Purchase an ECommerce Product

4. What content should the website have?

Accurately derived definitions and parameters from the above questions should drive the content development strategy for the website. Content strategy should consider it's audience, industry and conversion goals when setting up the initial strategy, as well as strategy for the future.

Unfortunately, there is not one answer for everyone when it comes to properly designing and setting up a website. But, when the above factors never even come into consideration, a website's design and conversion rates suffer significantly. When taking on a web design project, all designers should do the groundwork and properly understand their client's marketing plans. This should drive the development of a content strategy that equates to results and does justice for their clients.

Tips and Tricks to get you started with Social Media Marketing

by Sahil Kakkar @ SEO Nick

Just when you’ve decided to build your social media presence, you face the dilemma “where do I begin”. You have so many platforms, so many users to connect with, a plethora of content you can explore from various angles!

You should know that there is no one-size-fits-all strategy for social media marketing. It all depends on the nature of your business, the products and services you offer, the audience you Keep Reading »

The post Tips and Tricks to get you started with Social Media Marketing appeared first on SEO Nick.

Reasons Your Not Ranking on Google; Search Engine Optimization Helps

Reasons Your Not Ranking on Google; Search Engine Optimization Helps


Andromeda Technology Solutions

Ever wonder what it takes to land that first page listing on Google? Let Andromeda teach you the dos and don'ts of SEO (Search Engine Optimization)!

John Lincoln of Ignite Visibility Nominated for Search Marketer of The Year (Press Release)

by John E Lincoln @ Ignite Visibility

Ignite Visibility Press Release The following is a press release. JOHN LINCOLN OF IGNITE VISIBILITY NOMINATED FOR SEARCH MARKETER OF THE YEAR BY SEARCH ENGINE LAND The internationally recognized Landy Awards honor the best in digital marketing San Diego, CA, September 19, 2017 – Search Engine Land, the leading search marketing industry publication, recently included...

The post John Lincoln of Ignite Visibility Nominated for Search Marketer of The Year (Press Release) appeared first on Ignite Visibility.

SEO Backlinks 101: The Complete Crash Course to Backlinks and SEO

by Steven John @ Monitor Backlinks Blog

Feel like something’s missing from your SEO? I know what it is, and it’s right under your nose. It’s the almighty SEO backlink—a detail that’s overlooked all the time, by SEO newbies and experts alike. Yup, there are people with tons of SEO and keyword research experience who still have questions about backlinks. What are they? ...

The post SEO Backlinks 101: The Complete Crash Course to Backlinks and SEO appeared first on Monitor Backlinks Blog.

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

Online Advertising - Impressions, Page Views and Clicks

by @ Louisville Web Design News | Logic Media

As an owner of a business, I realize that everyone’s marketing budget has a limit (well almost everyone’s), and because of that, it’s crucial for business owners to carefully place their limited advertising dollars into marketing efforts that help their business grow and produce return on investment.

When comparing online advertising to other advertising media such as television ads, billboards, newspaper and radio, the online advertising results are easily quantifiable. Online advertising allows business owners to simply track return on investment with help of free online traffic reports that indicate your advertising’s number of impressions, clicks and direct contacts.

Yes, at times, terms such as impressions, page views and clicks can get confusing and potentially generate wrong expectations. However, in my experience, most business owners who are actively involved in their marketing efforts can quickly learn the difference between an impression and a click.

If you’re a business owner who is considering doing some online advertising, the best way judge whether or not a particular investment is worth consideration is to simply view the company’s past track record with other business owners who have taken the leap of faith and trusted their limited advertising dollars to that particular advertising medium.

If a company cannot produce any traffic data - whether it’s impressions or direct clicks - it simply means that the company isn’t worth your dollars. The one and only reason someone would hide these simply obtainable, quantitative results from their customers is only because there are no real results to show.

When considering where to place your advertising dollars make sure to choose a company that not only makes promises for your potential traffic, but can show you the actual numbers to back up the promises. Contact us today and see the type of results that our team at Logic Media continues to generate for our clients.

Search Engine Optimization

Search Engine Optimization


Community Central

Search Engine Optimization, or SEO, is a multi-discipline field that helps to make your site more visible and brings more visitors to your community through prime placement on search engine results pages, or SERPs. SEO best practices are constantly changing and evolving; techniques that would have been impactful during the earliest days of the web have become table stakes and are essential to being indexed. The best way to climb the SERPs is to build unique, engaging content and share it...

What Is Yahoo Today?

by @ Louisville Web Design News | Logic Media

Many years ago, Yahoo was a popular website to visit, together with Netscape, AOL and others that now have gone by the wayside. Today, believe it or not, Netscape still exists, although it is now owned by AOL, and both of the companies are still “functional” on the web. AOL still carries some weight on search engine markets share (a whopping 1%) and Netscape is still providing news, email and “internet” services. But unlike AOL and Netscape, somehow Yahoo is still holding on to their 12% share of search engine volume and continues to be the 5th most visited website on the web, drawing millions of individuals each day to visit their website and brought in almost 5 billion dollars in revenue last year.

But what is Yahoo today? Besides providing email services and news, Yahoo has a slew of other properties that make up it’s portfolio. You may know about Tumblr and Flickr, but here is a list of some of the other companies under their umbrella: Yahoo Adverting, Yahoo Answers, Yahoo Auto, Yahoo Developer Network, Yahoo Finance, Yahoo GeoPlanet, Yahoo Groups, Yahoo Homes, Yahoo Mail, Yahoo Messenger, Yahoo Mobile, Yahoo Movie, Yahoo Music, Yahoo News, Yahoo Originals, Yahoo Parental Controls, Yahoo Research, Yahoo Search, Yahoo Search Marketing, Yahoo Security Center, Yahoo Shopping, Yahoo Travel, Yahoo TV.

How well can Yahoo run with so many branches of their business and companies under their belt? Not well. The company had one the worst years in its history and shows continual decreased profits and market share. Marissa Mayer has continually come under fire as an unqualified CEO, with excessive spending, an unorganized company strategy and a lack of leadership skills. However, when Mayer took over the company, it was already on deep downhill slide, and it’s unclear how much of company’s failure can be attributed to her lack of leadership and mismanagement.

Investors of the company are still hopping for a positive return and a turnaround on their dollars with hopes of Yahoo receiving new financially charged investors or the announcement of a sale of one or more of Yahoo sub companies.

Show Social: A simple way to collect leads

by WebsitesForAnything @ Websites For Anything

It should come as no surprise that connecting your website to social media can help you capture leads in Fredericksburg or around the world!  Using social media on your website will help connect with thousands of customers that are more & more inclined to respond positively towards social media marketing!  Getting your social media feed onto your website can quickly ...

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How to Rule SEO for Local Business: Learn 3 Killer Secrets

by Suzanna Kiraly @ Mission Web Marketing

You have a professional-looking website but it seems you are struggling to attract local customers. Maybe your website is not optimized for your area. This is where local SEO comes in. Local SEO is important to ensure that your business location is personalized for your target market. Here are three killer secrets that will help […]

The post How to Rule SEO for Local Business: Learn 3 Killer Secrets appeared first on Mission Web Marketing.

17 Ways To Optimize Your Google AdWords Campaign

by mike@marccx.com @

Making the most of Google AdWords means having to be consistently on-top of campaign optimization. Each year, companies pour thousands upon thousands of dollars into their ad spend, but is the resultant ROI where it needs to be? Most importantly, is it where it SHOULD be given the amount of ad dollars you spent? For […]

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Ultimate WordPress SEO Guide for Beginners (Step by Step)

Ultimate WordPress SEO Guide for Beginners (Step by Step)


WPBeginner

Want to improve your WordPress SEO? Here are all the WordPress SEO best practices, tips, and the best WordPress SEO plugins that you need to know about.

Google Changes Guidelines for Google Places

by @ Louisville Web Design News | Logic Media

In the endless and already confusing world of Search Engine Optimization, marketing agencies and individual business owners alike are trying to gain better rankings for their websites, clients and keyword terms. And now, Google throws another wrench in the works making things even more “complex”, yet again.

Those who have done their research and due diligence for basic SEO tactics have probably registered themselves with Google Places. Their listings have been approved, verified and posted on the happy world of Google search—possibly for years. All is well. Well, not really! Based on Google’s newly released guidelines for “quality” listings, your business listing might no longer meet their new criteria, and, in turn, be rejected from Google Places. And what’s worse, your account could be permanently suspended without any option for reactivation. And you won’t even know unless you actively check your Google Places Dashboard.

Things you can do to get back to normal:

One, if your listing is still active and functioning on Google Places in “Approved” standing, it wouldn’t be a bad idea to read over the new guidelines and make sure it meets the newly established requirements.

2. If your listing has been rejected, but without account suspensions, you can correct your listings to adhere to the new guidelines to prevent any rejections in the future.

3. In the worst case scenario, if your listings have been rejected and your account has been suspended, you will need to create a completely new Google account/profile, resubmit your business listing (make sure to adhere to the new guidelines!) and go through the regular verification, registration and approval process.

Of course, that’s the easy party. The most complex questions lay in the Guidelines themselves. If you consider the fact that when you submitted the business listing initially you have provided the most accurate and quality information possible (after all, why would you not?), now Google is saying that this information or the presentation of that information is inadequate. But, instead of identifying what part of your listing information they found inadequate, they simply disable the whole listing, or entire account, with one blanket statement of “rejected” because it didn’t adhere to Google quality guidelines.

Having researched this issue, I’ve found that it is not uncommon at all, and never is any difinitive reason provided for the rejection or suspension. Now, I understand that Google doesn’t have time, resources or interest in helping thousands of businesses adhere to Google guidelines. However, as I function in the world of software it would be pretty accurate to assume that the system that scanned the business listing has precisely identified what "quality guidelines" any particular listing has failed to meet. It would have been trivial to extend that helpful information to the kind folks who freely give Google their information and marketing dollars.

The Ripple Effect – The Value of Being a Relative Expert

by Beth Browning @ Discover Your Customers

There is now more information published every 2 days than from the beginning of time until 2003. In the days before the internet we relied on friends, family, trusted professionals, and the local library to find answers to our questions. Today we turn to Google or Bing when we need answers. It might seem that [...]

The post The Ripple Effect – The Value of Being a Relative Expert appeared first on Discover Your Customers.

Our New Online Photo Gallery Feature

by @ Louisville Web Design News | Logic Media

As part of our constant quest to continuously improve our services, customer service, and offer a better user experience with our products, we recently rolled out a newly redesigned online photo gallery, available for all current and new customers. The photo gallery is an add-on module to our custom designed Content Management System (CMS), which allows users to easily manage, edit, and update websites in a secure interface and now better manage their online photo galleries.

Our previous photo galleries feature was optimized for desktop use only. While the older galleries were viewable on smaller devices such as phones and tablets, with the new gallery, the photo browsing experience has been greatly improved. We expect that with the user experience and engagement being significantly better with the new gallery, we will see higher user conversion rates, lead generation and ideally higher sales for our customers.

The new gallery uses a responsive design, which allows for the proper display of photos regardless of the website visitor's device. In addition, touch-enabled devices such as phones and tablets allow visitors to easily swipe photos on the screen in order to navigate the photo gallery. The system also provides photos in a full screen view, for a more immersive photo browsing experience.

Website Design, Online Marketing and Your Established Company Brand

by @ Louisville Web Design News | Logic Media

Clearly establishing and promoting a company’s brand is the key to having a successful and growing business. The promotion of a consistent and worthy brand image, through a company’s logo and series of marketing materials drives business name recognition. Consistent branding should communicate a company’s message that drives the recognition of their products or services, and in the long run establishes a positive brand equity for existing and new customers.

After having successfully established a company brand in a non digital world, many companies often struggle to transition or properly represent that same brand image online , both accurately and positively. This is a flaw that can and does lead not only to a lack of new leads and sales but also a loss of existing customers.

Way too often our customers get approached by various advertisers offering them some sort of low-budget online product that is sold as a way to generate more leads and sales. This idea, which doesn’t sound bad from a bird’s eye view, can have negative ramifications. Way too often these quick online lead generation services not only fail to deliver on their promise, but what’s worse, they often end up hurting the company’s reputation and brand.

One of the most popular low-budget techniques we’ve noticed is the sale of “micro-sites.” These are usually done by organizations we would classify as non-design and non-website focused. These are companies that are in the business of making a quick buck by promising the creation of a mini website that is suppose to generate leads and promote the company’s brand image online. Unfortunately, in most cases, these sites fail to deliver any quality leads or sales, and, in fact, end up hurting the company’s reputation and even costing them in a loss of existing customers.

Why, you may ask? For several major reasons; first of all, by the mere business structure of these companies, the design and development process of these micro-sites must be nearly completely automated, take no time, and unfortunately no real effort. The companies end up with cheap, generic looking template sites that feel straight out of the 1990’s era, and lack any insight into the company’s brand image and message. Not only does it not communicate the company’s proper brand message, it actually makes them look cheap and degrading.

Secondly, with the lack of marketing insight by the development team and lack of any creative development process for a marketing message, these sites often fail to convert visitors into actual customers, sales or leads, yet again hurting the company’s image and reputation. The potential sales go instead to their competition, with their better and more thought out website presence.

Finally, stemming again from the business structure of these companies, the design and development process of these micro-sites is done without proper Search Engine Optimization techniques. Not only does this cause a lack of any real Google or other search engine rankings for company’s micro-site, but also dilutes the ranking of the company’s real website.

Is it possible for a micro-site to be beneficial in some way? Yes, but only under the right circumstances, and with proper design and development. A proper understanding and incorporation of the company’s mission and brand image, with specific goals could generate and convert leads. Otherwise, buying a cheap, un-thought-out micro-site is much like throwing rocks into an empty wishing well hopping for a miracle.

Mobile SEO Missteps That Will Come Back to Haunt You

by SearchEngineOptimization @ Simply Design

Mobile users have become just as important, if not more so, than desktop users when it comes to your search engine optimization practices. If you’re not reaching or keeping your mobile users, you’re missing out on a huge possible customer base. Mobile SEO isn’t quite the same as desktop SEO, and it comes with its […]

The post Mobile SEO Missteps That Will Come Back to Haunt You appeared first on Simply Design.

What do you need to know about business promotions on social media networks.

by @ Louisville Web Design News | Logic Media

The marketing industry is always trying to find new and exiting ways of business promotion, and lately, social network promotions have become the latest hype in the industry. Social networking channels such as Facebook, Twitter and LinkedIn, just to mention a few, have presented companies with opportunities to have a direct communication channel with their clients and customers while creatively handling their PR. However, as important it may be to have a presence on these sites, social media should never replace or act as a primary web presence for any company. Social media can act as a powerful tool toward business promotions only if it is paired with other online marketing methods.

It is always important to target potential leads and clients when they require your type of service and expertise. Social advertising media tend to act as a passive sources of advertising that usually appeals to each individual's interests, while other online marketing efforts such as search engine optimization and search engine marketing appeal to individual's at their time of need. SEO and SEM techniques, therefore, ensure that your company's exposure is maximized at the time when a potential client is ready to make a buying decision.

Source: http://www.reencoded.com/2009/12/11/social-media-isnt-enough-why-you-need-a-dedicated-web-presence/

Tools Of The Trade #1 - 1Password

by @ Louisville Web Design News | Logic Media

The nature of our job (web design, SEO, and online marketing) is unique in ways that were unimaginable a decade or two ago. We have tremendous flexibility in how and where we work, and even the methodology we use. Results are expected, as always, but it is now, more than ever, our own burden to define our work process and the tools we use to accomplish it. Certain software and services have proven themselves over time to be surprisingly useful and save us time, money, effort, or stress. This is the first article in what I am hoping will be a recurring segment about the tools that we use to do our work.

Several aspects of our work require us to deal with login information for various sites. We frequently maintain client logins for google apps/gmail, google places, content management systems, email newsletters, online directories, web servers, and countless other online services as a service to our clients. These logins are often sensitive—a good deal of trust is placed in us to hold this information. Maintaining hundreds of these accounts used to be complicated.

Enter 1Password. I learned about this software from a podcast, and have seen it recommended on several high-profile sites. Basically, 1Password is an intelligent password management system with integration into various web browsers. It allows us to maintain a large set of accounts and passwords in a secure, but very efficient and easy to use manner. While most modern browsers have a password manager of some form that may suffice for lighter use, when you do a large amount of cross-browser testing, a tool like 1Password really shines.

Besides passwords, the program can store software serial numbers, credit card information, personal information, server accounts, and even arbitrary notes, all secured. It's a one-click process to fill out a shopping card address/credit card form.

Since we have a few people working on the same projects, we discovered that 1Password can even sync over Dropbox. Adding a new password on one computer will push it to all other synced computers in seconds! The iPhone and iPad applications also sync, so you can have access to your private information wherever you go. Gone are the days of separate lists of passwords all out of sync and out of date.

1Password is one of the first things I install on a new Mac, and it's hard to imaging what we did before. I highly recommend it to anyone who has struggled with password or account maintenance.

The eBay Listing Tools We Used to Grow Our Sales to $100k / Month

by Victor Levitin @ eBay Sellers Journey to $100,000 a Month

In this post I’m going to share the eBay listing tools Max and I used to grow our sales. During a period of 6 months we were able to push our eBay listings to the top of the search results on 5 different eBay sites: US, UK, AUS, DE, FR and increase our eBay sales by 220% and win eBay awards for outstanding sales. The method to achieve this was by constantly revising our listings...

The post The eBay Listing Tools We Used to Grow Our Sales to $100k / Month appeared first on eBay Sellers Journey to $100,000 a Month.

How Does Google Work?

by WebsitesForAnything @ Websites For Anything

It’s important for all small business owners in Fredericksburg to understand how Google works because it can drastically affect the amount of traffic your website receives.  What is Search Engine Optimization (SEO)? What determines your ranking on Google? In the next few paragraphs I’ll try to clear up the confusion on these topics so you can get your website attracting ...

The post How Does Google Work? appeared first on Websites For Anything.

Search Engine Market Share Update for 2015 - Desktop and Mobile Searches

by @ Louisville Web Design News | Logic Media

Once a year we take an updated look on the overall Search Engine Market Share for the U.S. market and compare the change to the past 12 months. Here are the latest numbers broken down based on the Q2 comScore Report and their change from the last 12 months:

Desktop Search Engine Market Share

  • Google – 64.0% of the market (with 11.2 billion monthly searches)
    With net decrease of 3.3% over the last year
  • Bing – 20.3% market share (with 3.5 billion monthly searches)
    With net increase of 2.1% over the last year
  • Yahoo – 12.7% market share (with 2.2 billion monthly searches)
    With net increase of 1.9% over the last year
  • Ask – 1.7% market share (with 301 million monthly searches)
    With net decrease of 0.7% over the last year
  • AOL – 1.2% market share (with 202 million monthly searches)
    With basically no change over the last year

When analyzing the numbers, it appears that most of Google’s market share loss was due to a slight gain for Bing and Yahoo, with Bing finally breaking the 20% share mark this year.

While seeing Google’s share decline over the year could appear worrisome, remember these numbers only represent traditional desktop searches and do not account for any mobile or tablet browsing. Mobile and Tablet represent a significant portion of the overall search market and continues to grow each year.

Mobile and Tablet Search Engine Market Share

When taking a look at the mobile and tablet search engine market share breakdown on a Global scale, Google is leading the pack with majority of the market. Here are the most recent Q2 numbers for mobile browsing:

  • Google – 91.84% market share
  • Yahoo– 5.98% market share
  • Bing – 1.68% market share
  • Baidu – 0.23% market share – popular in China
  • Ask – 0.04% market share
  • AOL – 0.01% market share

view infographic larger »

Sources: comScore June 2015 SE Rankings, NetMarketShare Mobile SE Market Share

5 Content Marketing Mistakes – That Give Competitors the Edge

by Tony Sorensen @ Parqa

Content marketing has emerged as one of the most effective ways to build your business’s brand and voice. Additionally, it can also help generate customer loyalty and improve your company’s website ranking on online search engine results pages. As a business owner, content marketing is one of the best tools in your toolbox, but you can’t reap the benefits by aimlessly churning out content without a strategy and authenticity. To benefit from content marketing, you have to do it right, otherwise it may be working against you and could be giving your competitors the edge. A finely-tuned content marketing strategy can help establish your authority in the marketplace, bring in new business and raise awareness for your brand, if you avoid the common but critical mistakes listed below. 1.    Hiring Ghost Writers to Write for You The bottom line is that the content you publish cannot be authentic if it does not come straight from the mind of a relevant expert. I see companies on a daily basis who publish content blatantly written by a ghostwriter and, in my experience, it detracts from the business’ overall credibility. In one instance, an US based competitor published a number of blogs containing words with British spellings, which made it obvious that they didn’t write it themselves. From the customer’s perspective, if the content you’re putting out appears “fake” and doesn’t capture authentic thoughts and feelings, how good can your services be? Without the involvement of a genuine thought leader who has real expertise, using a ghostwriter is a shortcut that appears as a red flag to customers. You have to ask yourself: What does my content say about my company? Am I simply putting out content for the sake of doing it, or do I want to offer valuable and authentic content that people can learn from? 2.    Over Promoting Yourself and Your Business When the majority of your posts focus on personal accomplishments or newly retained assignments, you’re missing out on what makes social media so valuable: sharing and promoting the work and accomplishments of others, especially your individual employees. Promoting personal and overarching company accomplishments has a place, however, when you do it too much it gives off the impression that you’re only concerned about things that benefit or relate to you. Rather than focus on your company and yourself, start sharing and talking about others more. Keep in mind that prospects are always watching you on social media, not necessarily your company. When they see that you are sharing and supporting others, it reflects positively and shows that you care about the success of your employees and learning from your peers. For example, rather than post about your company’s newest client, consider a post congratulating a loyal employee on their recent accomplishment. 3.    Post and Pray, Not Tracking Metrics Not tracking the effectiveness of your content marketing and thought leadership efforts is one of the most counter-productive mistakes you can make. If you don’t track key performance indicators (KPIs), there’s no way to know whether or not all your hard work is paying off. Without analyzing data and evidence to show what’s working and what isn’t, you’re simply guessing when it comes to your content strategy. You’ll be far better equipped to make informed choices about how to approach content marketing if you know which types of content are resonating with your audience, which platforms are generating the most engagement and so on. It can feel tedious, but tracking basic analytics metrics such as clicks, visitors, and conversions (and analyzing that information) is important when it comes to refining your marketing strategy over time. 4.    Writing for the Wrong Audience You may also be writing to the wrong audience, or taking a guess on what they’re interested in. Your thought leadership can fall flat if you have the wrong people write or target an irrelevant audience. Getting your intended audience right and properly defined can work wonders. Understanding who you’re writing for gives you a better understanding of the perspective you should take, the tone you should adopt and the level of knowledge your audience has. Additionally and perhaps most importantly, you’ll know what the pain points of that particular audience are so you can speak to them in your writing. For example, if your business is B2C, you’ll want to write directly to customers, but if your business is B2B, you’re more likely going to write to business owners and high-level decision makers. These two target audiences are very different and content needs to be finely tuned to resonate with any niche. 5.    Don’t Allow Your Content Strategy to Work Against You Above all, my point is that there’s truly no shortcut for building a great brand, owning rankings in search engine results pages, or becoming an authority in your market. Simply pushing out content without a plan is not enough and, unfortunately, can actually work against you if customers walk away with a bad taste in their mouth after reading it. The key to avoiding this common pitfall is ensuring your content is authentic and comes straight from the mouth of a respected and experienced thought leader with genuinely valuable advice to give. While ghostwriters are convenient, they can’t deliver this. If you avoid these mistakes, share and support what others are posting about, and establish a way to track the effectiveness of your thought leadership, you’ll be able to build a strong brand based on memorable customer experiences.   At Parqa, we’ve helped countless companies go from less than a hundred website visitors a month to thousands of website visitors per month, thousands of social media followers, and hundreds of qualified leads. It’s essential that your company create a unique brand identity that expresses its values. That way, when your future clients turn to the web to seek out information and solutions, they’ll find credibility and a way to solve their challenges through your services. Contact us for a free 15-minute marketing assessment to learn how to drive qualified

The post 5 Content Marketing Mistakes – That Give Competitors the Edge appeared first on Parqa.

Backlink Tips & Advice

by markedseo @ SEO Mark

Backlinks are links on one website that, when clicked, take the user to another site. For example: this is a link, click here, Example, example.com, http://www.example.com. Backlinks can be in the form of an image as well as text. If a link is an image, the anchor link text is the […]

The post Backlink Tips & Advice appeared first on SEO Mark.

Our Newly Launched Responsive Website

by @ Louisville Web Design News | Logic Media

While being in the daily hustle and bustle of building outstanding websites for our clients, sometimes it’s easy to forget to pay attention to our own website, built less than two years go, but a lifetime ago by web standards. Considering the changes in web design, optimization and search engine standards, we recently put in some overtime to give our website a much needed facelift.

Over the last couple of months, we took some serious time to think over the features, functionality and types of information presented on the website. We wanted to improve the user experience with our company on the web as well as showcase our core line of web design and digital marketing services.

Our new website is done in responsive design that optimizes and improves user experience for all internet accessible devices, including PC’s, laptops, tablets as well as mobile.

Because more and more users now access the web from non-traditional devices such as mobile smart phones and tablets, it has become crucial for every business to have a properly designed responsive website that guarantees a proper presence on the web. Our company has made responsive designed websites standard to all new web design clients at no additional cost earlier this year.

Over the next few months, we have plans in place to add additional custom website features that will further improve the user experience with our digital storefront, and also provide more how-to resources to our clients to help them grow and market their business.

Logic Media – Websites that Catch Your Attention!

Website Design and the Google Hummingbird Update

by @ Louisville Web Design News | Logic Media

With Google’s latest algorithm update "Hummingbird" making news around the web, our company has received a few good questions from our clients about the update's effect on their website, website content and specifically their Google search engine rankings.

Considering the effects of Google’s previous algorithm updates such as Panda and Penguin, a fair question on everyone’s mind is "What type of change will this update bring to my website rankings? And considering the algorithm changes from this update, what should be done differently with the website and SEO efforts going forward?

Thankfully, despite the media attention of the update and Google themselves calling it one of their biggest algorithm changes, the update itself doesn’t bring significant change to SEO efforts when compared to Panda and Penguin.

Unlike previous updates that focused on reducing ranking of websites that included Web spam, the Hummingbird update focuses on improving the semantics for the algorithm itself through better content awareness and the visual help of Google’s Knowledge graph.

What is Knowledge Graph?

Upon a user's search for specific topic or category, Google search results may now (and have been for couple of months) include the knowledge graph (see header picture above). A visual carousel of items and/or businesses related to the user's search now appears above the paid and organic searches on the first results page and will allow users to further engage and explore their topical search results with in-depth category classifications, better results and visual interpretations.

In Google’s video example explaining the graph, individuals searching for museums in a specific city will be able to browse the knowledge graph consisting of the specified area's museums and in-depth categories related to the "museum" search term such as artists or works of art associated with a particular museum or museum topic.

From a more business-related standpoint, the Knowledge Graph will effect the display of popular “location” searches for commercial businesses. Of particular note are Restaurants, Bars, Art Galleries and other Local Attractions and Venues that in the past might have been categorized in the map display of Google’s “Places” feature that was discontinued some time back with one of their earlier updates.

With the Hummingbird update being in full effect for several months now, businesses who are seeking to maintain and improve their existing search engine presence and rankings should once more ensure their business's proper registration with the Google+ service, proper set up of their business page, and location extensions on the site. Regardless of the importance of other SEO efforts, the latest update further instills the importance having a proper presence and staying active on Google + with proper a business page set up, and Google's own SEO advice continues to be produce high quality content. With this in place, the Hummingbird update should not seriously effect any other business rankings for relevant keyword terms.

However, with all this being said, even though the Hummingbird update doesn’t throw many new unpredictable wrenches into the mix of SEO, Google still continues to make algorithm changes and new algorithm releases under their existing Penguin update, with ongoing effects to the keyword term rankings of everyday businesses, their SEO efforts and Google’s perceived Web spam efforts.

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

5 Tips to Improve Your Website's SEO In Under An Hour

5 Tips to Improve Your Website's SEO In Under An Hour


Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Learn 5 easy ways to boost your site’s search engine optimization. From titles and descriptions to the right URL, get tips to improve your rank on Google.

SEO Optimizing Your Joomla Website

SEO Optimizing Your Joomla Website


Joomla! Community Magazine

Are you a business owner or a marketer who has a Joomla website? Are you searching for some information on how to best optimize your Joomla website...

SEO Tips for Home Business Owners

SEO Tips for Home Business Owners


The Balance

Search engine optimization SEO overview and tutorial to help get your site ranked on Google and other search engines.

Dynamic Website Design

by @ Louisville Web Design News | Logic Media

In the ever changing world of new technologies, the realm of website design is constantly adjusting to keep up with new, updated methodologies and software. One thing that has been changing over the years is the size of an average monitor screen as well as the average browser size and browser resolution, causing website designers to reconsider the dynamic nature of their website design.

Complicating this even more, the landscape of the web browser itself has been changing over the years. Today, a large portion of web browsing and online searches are done on non-traditional devices such as mobile phones and tablets, creating even a higher need to consider the dynamic nature of each website.

When starting a website design project, one of the first factors that comes up for consideration is the decision of the website width. Website width can be determined or designed in a number of ways.

The traditional route and the one that is probably the mostly widely known is the fixed width design-a concept where the website designer builds a website to a specific number of pixels. This causes the website size be set and display at the same width between all browsers, mobile devices and tablets.

Another option that has been popular in recent years is a website design with a fluid or “liquid” layout. This design technique adjusts your website width based on the size of your user’s browser window or browsing device. Therefore, if an individual has a large size monitor and uses a web browser that stretches the entire width of the screen, a fluid layout would accommodate the user and size the website to fit the wide screen.

More recently, however, the responsive design has been invented and carries a similar idea as the fluid design. It is more advanced in that it addresses the more recent issues of website browsing on multiple types of devices including variously sized computers and their browser screens, mobile devices such as iPhones or Androids and tablets like an iPad. By accommodating all types of users, regardless of their web browsing preferences at any one time, a responsive design is often referred to as the “holy grail” of website design methods. This feature-rich approach comes with the downside of extra complication and complexity, including multiple versions if images at different sizes, and considerable testing.

When starting your website design project consider the type of users who will generally use your website and think of the most appropriate route to take when setting your website width. Whether you choose to design your website in a fixed width, fluid or responsive design, none of the routes are wrong as long as your website displays properly on your target market’s screen and carries a high conversion rate.

3 Reasons Your AdWords Traffic Is Not Qualified

by Today's Industry Insider @ The Kissmetrics Marketing Blog

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]

Gear Up your Facebook Ads With a Mobile-First Mindset

by Chris Peterson @ Parqa

If you plan on creating social media ads via Facebook for your business, you have to think mobile first. Smartphone and tablet use now makes up 60% of digital media time, according to Comscore. The days of desktop dominance are now over and mobile has quickly risen to become the leading digital platform. What’s driving mobile’s relentless growth? According to Comscore, it’s ultimately a result of app usage, which makes up over half of total digital media engagement. This doesn’t mean that I suggest eliminating your focus on desktop users completely but in 2017, it’s a best practice to think mobile first when you create a Facebook advertising campaign. Why You Need to Have a Mobile-First Mindset According to Mark Zuckerberg, mobile users are 20 percent more likely than desktop users to go on Facebook on a given day. And according to research, mobile advertising on Facebook produces better results than ads that appear on the right-hand column or for desktop-users only. The bottom line: if you aren’t creating your Facebook ads for mobile, then you’re missing out on a massive chunk of potential leads. On average, click-through rates on sponsored stories are 12 times higher on mobile devices when compared to desktops. Recently, Facebook revealed that mobile advertising revenue represented approximately 84 percent of overall advertising revenue in 2016, a big jump up from the 76 percent achieved in 2015.  If there were ever a time to take advantage of Facebook’s mobile advertising opportunities, it’s now. To do this, you need to create mobile-only ads. Top Benefits of Mobile Facebook Ads Vs. Desktop Ads Given how many people access Facebook through mobile devices like smartphones and tablets, it makes sense to invest heavily in mobile ads. Still, you may be wondering how the effectiveness of mobile ads compares to standard desktop-user aimed ads. Here are the ways that a mobile-first Facebook ad mindset benefits you compared to focusing on desktop users only: Users check their mobile feed more frequently Both the frequency and duration of mobile use is on the rise, along with use of social media apps. On average, smartphone users check their various social media accounts up to 14 times per day, according to IDC. Within that, checking the Facebook news feed is the top activity for 77 percent of users. Shockingly, 44 percent of Facebook’s most active users never even touch the platform via desktop. Engagement Boost Another reason to think mobile-first is that mobile ads typically bring in higher engagement numbers, such as click through rates and goal conversions. Overall engagement tends to be higher on mobile ads simply because people tend to like, comment and share more on their phones. This is vitally important to keep in mind when creating ads. Keep your copy short and sweet, include a call-to-action and create a beautiful landing page for them to arrive at and you will see results. You can get even more granular with ad targeting When you add in additional layers, you can be even more precise with your targeting. Particularly useful for reaching mobile users are Facebook’s “Local Awareness Campaigns”, which ensure mobile users see a relevant ad for your business whether they are at home, on the go, or visiting from out of town. You can even know if a user access Facebook via mobile while he or she is near your business–you can even determine whether or not the user was delivered the ad or stepped inside your physical location. Facebook’s algorithm is prioritized mobile over desktop Most people choose to start Facebook ad campaigns on both mobile and desktop news feeds. However, from there, Facebook chooses which one is better and for most business, the mobile news feed outperforms the desktop news feed. Facebook’s algorithm will begin almost exclusively running ads there. But should you stop advertising to desktop users all together? The short answer is no, although I recommend allocating more resources for mobile. This infographic recently created by the Online Marketing Institute reiterates these benefits and dives even deeper into why Facebook advertising works so well: Source: Online Marketing Institute Get Started with Mobile Minded Facebook Advertising Compared to other channels, Facebook Ads are going to be among the most effective at driving leads for your business in 2017 and beyond. Facebook’s growth has been tremendous, with over 1.18 billion daily active users, 600 million instagram users and over a billion users on messenger. However, the truly fascinating piece of data is that globally users spend 50 minutes a day on average with Facebook, which is far more than any other tech property. To take advantage of this, Facebook has subtly shifted towards solutions that benefit B2B midmarket companies, according to HubSpot. Facebook’s ad solutions will help you grow today, but also set your business up for future success. From video ads and messaging ads to Instagram ads and even virtual reality ads, there are a variety of ways to deliver your message via Facebook. If you’re looking to get started with Facebook ads, it can be a complex process to determine who to target, create landing pages, create effective copy and know how much money to pump into the campaign.  

The post Gear Up your Facebook Ads With a Mobile-First Mindset appeared first on Parqa.

Search Engine Optimization & SEO Marketing - Mission Web Marketing

Search Engine Optimization & SEO Marketing - Mission Web Marketing


Mission Web Marketing

With over 15 years of search engine optimization and SEO experience, we have what it takes to help your company rank better on Google & Bing.

The LinkedIn Redesign: 3 Things You Need To Know

by mike@marccx.com @

Believe it or not, job searching and recruiting platform LinkedIn is one of the internet’s oldest forms of social media. Since it launched back on May 5, 2003, it’s grown to over 467 million users around the world. However, only about 106 million users are active on LinkedIn. The LinkedIn Redesign: Redesigning for Reengagement The […]

The post The LinkedIn Redesign: 3 Things You Need To Know appeared first on .

5 Reasons why Testing is an Integral Part of Software Development

by Team Dogma Systems @ Dogma Systems

Software testing is an important phase of the software development life cycle. Most of the software development companies understand the significance of testing and quality assurance, but still there are many who overlook this important step before the final delivery. Software testing and quality assurance, not only helps in bug fixing and correction of code, […]

The post 5 Reasons why Testing is an Integral Part of Software Development appeared first on Dogma Systems.

How to use Schema Markup for Better SERP

by Kristina Petrick @ Monitor Backlinks Blog

When creating any content for your website, it can sometimes be difficult for search engines to crawl your content and discover the topics you’re trying to present. Schema markup is one tool you can use to help clarify your content, by including markup for SERP that explains to crawlers what your data means. While you ...

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#myNYPD - How Social Media Backfired on Twitter

by @ Louisville Web Design News | Logic Media

In light of recent NYPD #FAIL twitter campaign I've decided to highlight couple of important how-tos about Social Media marketing, Twitter specifically.

First, to recap the actual story of the NYPD's not-so-genius or thought-out marketing efforts: In attempts to connect with their fellow citizens and further promote the efforts and popularity of New York's finest, on Tuesday, the department initiated a Twitter social media campaign asking users to post photos with officers around the city, tagged with #myNYPD. Despite their actual intentions of gaining a positive outcome, the campaign completely backfired and turned into a public backlash on police brutality and misconduct. In fact, it became so popular that users quickly organized other #my__PD campaigns in other cities.

To analyze the situation, for the non-millennials, the concept of social media marketing might be uncharted territory, and millennials themselves might be too naïve or inexperienced to foresee the possible outcome. But, regardless of the reason for the failure, social media marketing, just like any other marketing efforts, requires some foresight and analysis.

In hopes of not following in the footsteps of the NYPD, here are few things to consider before organizing a social media campaign.

  • Before launching any efforts, run a Possible Negative Outcome Analysis (PNOA) on your idea.
  • Determine your desired target audience and compare that audience to your selected social media channel.
  • Based on the selected social media channel, run an analysis on the types of tweets or posts the channel has experienced in the past.
  • Consider, based on your industry, if information flow should be censored or at least reviewed before going public.

Marketers should realize that the average individual is 10 times more likely to say something negative about any issue then to communicate something positive. Consider that Twitter has 58 million daily tweets, with the average user falling between the ages of 18-34 and 1 in every 13 tweets containing a curse word. Marketers should think about whether or not providing a fast, non-censored common channel for communication will actually benefit you in a long run or not.

I would imagine that on average, despite the actual reasons, no one is happy when having to deal with a police department or an individual officer. Considering this, it's probably much safer to limit marketing efforts to channels that limit negative press. That is, unless you're actually willing to crack down on the issues of police brutality and misconduct once they are brought up by the public.

Photo credit: @TheRealKeori

How LSI Keywords Improve Your SEO

by Suzanna Kiraly @ Mission Web Marketing

In this article, we examine what Latent Semantic Indexing (LSI) is and how it can improve your search engine optimization. We will also explore ways to find keywords driven by LSI and how to use them in content. Why LSI is Important LSI helps search engines arrive at search results that are more accurate by […]

The post How LSI Keywords Improve Your SEO appeared first on Mission Web Marketing.

Search Engine Optimization — Basics - Berkeley Advanced Media Institute

Search Engine Optimization — Basics - Berkeley Advanced Media Institute


Berkeley Advanced Media Institute

Search Engine Optimization is the process of structuring content so it can be easily found.

5 Reasons why Brand Building is Important to a Business

by Team Dogma Systems @ Dogma Systems

Brand Building is a term used for generating general awareness for a business in the market. It is one of the important aspects of business promotion. Brand Building is very important for business development and helps to grab maximum user attention. Branding is not only the process of exposing your brand, but it is also […]

The post 5 Reasons why Brand Building is Important to a Business appeared first on Dogma Systems.

5 tips to write compelling subject lines

by Contributing Author @ Vertical Response Blog

Need a little help creating subject lines? Use these five out-of-the-box tips as a guide

The post 5 tips to write compelling subject lines appeared first on Vertical Response Blog.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

25 Best WordPress Themes for Fitness Blogs

by Editorial Staff @ WPBeginner

Are you looking for the best WordPress themes for fitness blogs? As a fitness website owner, you may be looking for a theme with a specific look and features to help you promote your website. In this article, we will show you the best WordPress… Read More »

The post 25 Best WordPress Themes for Fitness Blogs appeared first on WPBeginner.

Why You Should Consider Search Engine Marketing

by @ Louisville Web Design News | Logic Media

Over the years, Search Engine Marketing (SEM) has received a bad rep, with discontent stemming from business owners and the general online public. Business owners are afraid of paying enormous fees and user fraud, and the general public feels like the ads displayed on search engines do not accurately represent their search criteria. SEM Pay-Per-Click (PPC) programs have had their fair share of unfavorable opinions and outcomes.

But, being in the world of online marketing and search engines, one things is for sure: SEM PPC programs are more popular now than ever before, and, believe it or not, they produce real, easy to measure results and make lots of businesses thrive.

Now, considering the high cost and potential unfavorable ROI and, at times, poor conversion rates, why would someone want to consider a PPC program?

1. SEM Programs Can Produce Immediate Results In Sales and Lead Generation

Unfortunately, as much as I support Search Engine Optimization (SEO), it’s not an immediate overnight process to first page rankings on Google, and you must take many factors into account in order to achieve results. If a company is looking for immediate results for business promotion and lead generation, SEM can get them there in less than an hour. With Google’s quick ad set-up options, individuals can get themselves on Google’s first page for their relevant keyword terms and start growing their business right away.

2. SEM Campaign Can Guarantee 1st Page Rankings

In the world of online marketing, everyone (qualified or not) is way too eager to start marking promises to business owners for first page rankings on Google. The unfortunate truth is that through SEO efforts, first page rankings can not be “guaranteed”. In the volatile world of online marketing, a site’s rankings, ranking processes and ranking longevity are always changing. SEM programs are the only guaranteed way for a business to be not only on the first page of Google, but lock up the first listing in the ad area.

3. SEM Campaign Can Place You Ahead of Your Competition

Even with first page organic rankings, a business can be lost in the mix of other business who rank around them organically. One of the best ways to generate leads through search engines is to lock up the search engine’s first page real estate. Just like in general advertising, locking up your target market’s active awareness is what drives them to think of your business instead of your competition during their time of need, and the same principal applies with active real estate on Google.

4. Unlike Other Advertising Options, It’s Easy to Track the Performance of an SEM Campaign

One of the hardest and probably most overlooked things in advertising is tracking the performance of an advertising promotional campaign, both online and traditional included. Businesses can spend thousands if not millions of dollars on advertising and at the end of the day may not even know if their investment was worth the efforts. The overall nature of SEM campaigns is designed in such a way that business owners can easily track their PPC investments and control their budgets on a daily basis and stay on track toward a positive return. This allows the business owner to make an intelligent decision for their future marketing efforts when deciding whether or not they should continue the advertising efforts through the SEM program.

Having said all this, I don’t want it to sound like that the SEM PPC program is the right and the best solution for every business or every scenario. With proper examination of each business’s marketing model, online presence and industry patterns, a well designed and administered SEM program can be a very powerful aid in growing a business and generating quality leads. In my opinion, it’s always worth a thought.

How To Run An Online Marketing Campaign Using Only Photos and Videos

by Maher Abiad @ Monitor Backlinks Blog

Today we’re going to talk to you about the power of visuals. The power to convey messages and thoughts where simple words can’t. We’d like to show you how you would construct a marketing campaign with video and photos as the key driver of your strategy. Today, the culture of image and visuals has taken ...

The post How To Run An Online Marketing Campaign Using Only Photos and Videos appeared first on Monitor Backlinks Blog.

51 Profitable SEO Niches to Dominate with Low Competition

by Glen @ ViperChill

Today I’m going to reveal some of the most interesting online niches where there is a lot of money to be made. These are niches which have a level of competition that allows you to compete, and fast. In other words, I wouldn’t expect to be waiting years (or even months, in many cases) to […]

Saving the Image of British Petroleum

by @ Louisville Web Design News | Logic Media

Considering everything that has happened with the British Petroleum disaster, it’s safe to say that the company’s public relations and marketing departments have a tremendous challenge ahead of them.

As extremely profitable but questionably eco-friendly oil company, BP already has a large struggle keeping a positive image with the general public. Now, when you add a full-fledged environmental desaster—millions of gallons of crude oil in the ocean, scores of sea creatures and birds killed, harm to natural habitats, property damage, loss of human life, and accusations of negligence by the president himself--things go from bad to worse.

The constant bombardment by the media for the “best, freshest coverage” means showing the worst angle possible of every aspect of the disaster. Compound that with the continuous joking by satirical channels (@BPGlobalPR on Twitter comes to mind) and other countries now trying to shine their own “light” on the issue does nothing to help their situation.

Just to make something clear, I’m not defending BP or at all saying that the situation has been handled properly pre- or post-explosion. Instead, I will trying to set my personal issues aside and think not of the implication that this disaster will have on our yearly (usually beautiful) trip to the beaches of Destin, FL, and only analyze the issue from a marketing perspective.

As the disaster continues to worsen in severity, BP more than ever should be implementing the strategic marketing plans already pre-planned by their PR department. The development of the multi billion financial fund for disaster relief was step one of this process.

At this point the company has two very different, very broad marketing approaches to choose from.

One option is to completely abandon all former brand names and marketing efforts and start over. Pretty big, I know. This is similar to what Blackwater did after realizing that no marketing or money in the world can repair the image of the company after the events of Nisour Square in Baghadad in 2007. Now, Blackwater hopes that the general public will not realize that Xe is one and the same, and if they do, the company’s message preaches a complete change and turn around.

Judging from the initial steps of BP’s marketing strategies, it doesn’t seem like this is the option they are exercising. But in all honesty, as disastrous as the BP oil spill has been, it still doesn’t come anywhere close to the former Blackwater’s doings.

The alternative is the approach that BP has decided to take, and, in my opinion, is probably the best route. The plan seems to be to implement proper public relations strategies that will eventually lead to improving the image of the company. The goal of BP’s marketing department should be to involve itself into the efforts of rehabilitation of the shore lines, the company’s involvement and assistance with general rescue efforts, and everything from ocean and shore cleaning to visits to the communities effected by the spill.

The allocation of 20 billions dollars to the relief fund is definitely a good start, and so is the establishment of The Gulf Research Institution funds. Contributing money to the communities helps subside the negative opinions of the general public. That said, mere money may be seen as a passive, disconnected way to help, especially when many hold the view that the company practically pumps money out of the ground.

Another approach could be for BP executives to visit or temporarily relocate to the affected areas and speak to the public regarding their commitment to recover, issuing some “sincere” apologies. Executives may be wary, however, as there is a strong resentment for them in the area. Come to think of it, Xe may be able to provide protection…

There are countless ideas that BP could implement as part of their image recovery process and a 20 billion dollar capital budget to draw from will surely help. Smaller, more “personal” efforts would go a long way, not only for the people directly helped by the efforts, but also to help personalize the company with the public. It could put a more personal, caring face on a company that today is viewed as “big, corporate, evil BP”.

It will be interesting to see what marketing strategies BP is going to implement, how successful they will be, and how long it will actually take to fix the damage—both to the environment and their image.

How to Get More Backlinks and Rank Higher on Google

by Ramsay @ Blog Tyrant: Start a Successful Blog

Backlinks are still the major indicator Google uses to determine the authority of a blog. The better your backlinks, the better you’ll rank in search results. But they sure aren’t easy to get. Building backlinks is a tricky business because many of the “easy” ways go against Google’s terms of service. What’s more, if you...

How to Use Customer Feedback Loops to Reduce Churn

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Churn is a fascinating thing. When users keep coming back month after month, it helps you grow your business rapidly and it makes you a very happy business owner. But when you’re losing more customers than you’re gaining, it can spell disaster for your business. What makes it frustrating is that you don’t always have […]

PPC vs SEO: Why They Work Better Together

by mike@marccx.com @

When marketers even suggest combining SEO and PPC campaign strategies, people cower in fear. “It’s a drain on resources! We’re overextending ourselves! We’re going to lose our organic traffic thanks to PPC ads!” All are common and somewhat understandable responses. The idea of putting organic and paid search strategies into the same hat might seem […]

The post PPC vs SEO: Why They Work Better Together appeared first on .

Local Links And Local SEO – A Full Guide

by Raul Harman @ Monitor Backlinks Blog

Today, a major internet marketing strategy cannot afford to neglect the local dimension. This essential level is not just a playground for pop-up shops to exploit, but a field of rich opportunities every business can snatch. Many entrepreneurs have realized this following the introduction of the Pigeon update in 2014, when reaching the top of ...

The post Local Links And Local SEO – A Full Guide appeared first on Monitor Backlinks Blog.

5 SEO Tips for Small or Local Business Owners

by Beth Browning @ Discover Your Customers

These days it’s rare that I meet a local business owner who doesn’t have a website and most have an awareness of SEO (search engine optimization). Unfortunately it’s not so rare to learn that it hasn’t been updated since it was first built in 2011 (or before) and their understanding of SEO is limited. Many website [...]

The post 5 SEO Tips for Small or Local Business Owners appeared first on Discover Your Customers.

Google Penalties & The Causes Of Them

by markedseo @ SEO Mark

Google may penalise your website for one of two reasons – using manipulative methods to increase your site’s rankings or providing a poor experience to people who visit your site. Manipulative methods fall into one of two categories – on-site or off-site. On-site refers to methods used within the technical […]

The post Google Penalties & The Causes Of Them appeared first on SEO Mark.

Five Ways Google’s Downgrade of Pop-Up Ads is Already Affecting Your Business

by Ajay Paghdal @ Monitor Backlinks Blog

It’s a pop-up world out there. As a small business owner, you work tirelessly to attract visitors to your site and convert them into paying customers. And, if you’re like millions of others marketing your business online, at some point you’ve used pop up ads to reach your target audience. Recently, Google announced it will ...

The post Five Ways Google’s Downgrade of Pop-Up Ads is Already Affecting Your Business appeared first on Monitor Backlinks Blog.

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

25+ Ways To Get Backlinks

by markedseo @ SEO Mark

Create pieces of content, like articles, guides, tutorials, how-to’s, etc., relevant to your industry, that are better than any other content on the web on that topic. Contact sites linking to similar content and let them know what you’ve created. Add a line above/below your best content stating that others […]

The post 25+ Ways To Get Backlinks appeared first on SEO Mark.

Web Design: The Bottom Line-Cost vs Investment

by @ Louisville Web Design News | Logic Media

As I have mentioned in some of our previous blog posts, having a website that can’t be found by your potential clients during their time of need does not help your business. After discussing web design with many business owners, the “bottom line” starts to play a final role in their decision process. But when making that decision, a very important factor to consider is “you get what you pay for.” An unprofessional, poorly designed website without any search engine optimization could, in the end, actually cost a business more money than not having a website at all.

When business owners consider developing a new website or redesigning their existing one, Search Engine Optimization (SEO) factors should play a crucial role in their decision making process, as SEO is directly linked with return on investment. One sure way to miss out on proper lead generation from the search engines is to disregard some of the major SEO requirements such as:

  • Proper registration of the website with major search engines
  • Writing site content with search engine optimization features in mind
  • Clear on-site navigation
  • Proper development of on-page structure

When choosing a web design company, make sure to choose a firm that not only designs professional, top of the line websites, but also optimizes your design with all the major search engines to maximize your return on investment. At Logic Media, we strongly believe that no marketing effort, including web design, should be considering a “cost”, but instead be a long-term investment that continuously generates leads and expands your company’s market share year after year.

Why Your Team Needs a Growth Manager

by Sherice Jacob @ The Kissmetrics Marketing Blog

Growth hackers…growth managers…growth marketers — startups these days are all about growth. But are these titles just different names for the same kind of job? And if you’re a startup, which type should you hire and why? This article will help shine some light on one of the hottest and most lucrative jobs in the […]

Increasing your site’s visibility to search engines

Increasing your site’s visibility to search engines


Help

This guide shows you how to use Squarespace's SEO-targeting features and other tools to increase your site's visibility to search engines.Note: Before you begin, please note that SEO strategy fal...

Franchise SEO: How to Apply Local SEO to Multiple Locations

by Avinash Nair @ Unamo Blog

From creating different landing pages to finding niche, relevant keywords, a lot of franchisors (and their SEO vendors) are neck deep in their search for the Holy Grail of franchise SEO. And that’s only the beginning. As a franchisor, you’re aware by now of the many pitfalls of attempting to unify information without duplicating it. […]

The Annual Screaming Frog Macmillan Morning Bake Off

by Lucy Fitton-Hayward @ Screaming Frog

After the success of last year’s Macmillan Morning Bake Off, we decided to run it again this year. Not only is it an excuse to eat lots of tasty treats all day, but it obviously helps a great cause, and takes any guilt out of consuming a lot of cake...

Conversion Optimization Post Website Launch

by @ Louisville Web Design News | Logic Media

Let's say you now have a stellar responsive website that receives traffic, generates leads, and functions properly to accommodate all your business needs. In this instance, most people would say your work is done! It's time to sit down, relax and reel in the benefits of the website. In reality, despite this common belief, your website should never be left alone, without ongoing improvements, nurturing, and care.

Stagnant, old, unchanged websites that lack necessary features and optimization techniques not only prevent the business from reaching new leads and growth potentials, but unfortunately can also hurt the reputation.

As we have mentioned in our previous web design, search engine and conversion optimization marketing articles, after a website's launch, all properly developed websites generate a ton of data. This data, if properly analyzed and applied, can lead to a slew of possible website improvements and development features that can improve your site traffic, lead generation, conversion rates, and most importantly, have your website continue to work for your business harder than ever.

There are several very simple conversion optimization steps every company could take to develop new website optimization opportunities and easily implement the necessary changes to advance their website. In this article, we will focus specifically on website analytics.

Utilizing Website Analytics

For starters, with the help of web analytics software (such as Google Analytics, for example), companies can track and determine the type of traffic that is currently visiting their websites. This information can allow companies to determine several factors:

  • What type of visitors are coming to the website?

    Do these visitors fit into the right demographic for the business? In other words, how do the actual website visitors match up to the company's target market?
  • Where are the website visitors coming from?

    Depending of the traffic source, companies can determine what outside digital sources direct the most (and most useful) traffic.
  • Is the currently visitor traffic coming from “new" or “repeat" visitors?

    Depending on the desired type of traffic for the business, a company can alter their website visitor types to drive the right blend of new and repeat visitors.
  • What regions of the world does the traffic come from?

    Similar to visitor type, this information can identify if the website traffic comes from desired regions of the world where company does and/or prefers to do business.
  • How much time does an average user spend on your website?

    A high count of visitors to the website aren't very useful if their “bounce rate" (percentage of visitors that abandon the site immediately) is too high.
  • What percentage of users perform the desired “action" on the website?

    Also known as “conversions", this is the desired outcome from a visitor. Whether it's to buy something, request a quote, or sign up for service or newsletter, how many of these users “convert" to a customer.

Analyzing the Data

Properly collecting and analyzing all of this information can help business owners decide whether or not their current website and other marketing efforts work properly to attract the right users. This data can help determine if the efforts are generating the right amount of traffic. Does that traffic finds your website insightful and sticks around on it, or does the traffic bounce right back out?

Making the Appropriate Changes to Increase Conversions

After identifying useful data points to your specific case and analyzing the data, it's extremely important to determine and take the proper action in order to address any flaws of the website to improve conversion rates. For example, improper perception and wrong implementations can harm the website conversion rates.

At Logic Media, we spend countless hours analyzing our own and our clients' data to ensure that none of our website efforts lack the necessary features to help convert traffic. With the help of various digital tools, we collect, analyze, and process the data on our client websites to help them determine all the possible ways to further improve their digital experience and help them grow their business.

If you are wondering what step you can take with your website to have it “work" for you, give us a call at 502.252.1446 or email us at info@logicmediaweb.com , we'll be glad to help.

51 Profitable SEO Niches to Dominate with Low Competition

by Glen @ ViperChill

Today I’m going to reveal some of the most interesting online niches where there is a lot of money to be made. These are niches which have a level of competition that allows you to compete, and fast. In other words, I wouldn’t expect to be waiting years (or even months, in many cases) to […]

A Guide to International SEO: Strategies and Guidelines

by Natalie Severt @ Unamo Blog

You have a business. Your business has a website. You use localized keyword research and traditional SEO tactics to help your business rank well online. You have a diversified backlink profile and high domain authority. Congratulations! But now you want to expand. And this is where it gets complicated. How do you create an international […]

Goodbye Authorship – Long Live Google Plus

by Beth Browning @ Discover Your Customers

Much to my chagrin Google pulled the plug on the Authorship initiative at the end of August. In an exclusive interview with Google’s John Mueller, Eric Enge and Mark Traphagen revealed the news in their article, It’s Over: The Rise & Fall Of Google Authorship For Search Results.  Over the past couple of years I’ve written [...]

The post Goodbye Authorship – Long Live Google Plus appeared first on Discover Your Customers.

Long, Single-Page Web Design Trend

by @ Louisville Web Design News | Logic Media

Maybe you've noticed a trend recently regarding website design: the rising popularity of long, single-page, art-directed websites. Depending on your industry, business, and goals, this type of website may be a good option for you.

These websites work extremely well for businesses that typically don't have a lot of textual content, but can evoke an emotion with large, in-your-face photography and typography. Specifically, industries including restaurants, clubs, design and photography portfolios tend to do better with this type of website design.

What do you gain with a long, single-page website? Simplicity. You are forced into having a minimal menu (or, no menu at all), so the divisions of your page are very well defined. You also have interesting options around advanced browser rendering, including parallax scrolling, which is where different elements on a page scroll at different speeds.

Frequently, a single-page website will be divided up into a handful of sections, such as the top (a large graphic image and phrase), an “about us" section, possibly a menu or other information, and a location/contact section, and a footer.

On the other hand, you can lose the ability to rank well in the search engines if your single-page website is too heavy on the visual portion without much actual content. Without much content or specific pages dedicated to specific topics, it can be hard to rank for your target keywords.

Here are a few examples of well design single-page sites:

Does it sound like a long, single-page, art-directed website may be the right fit for your business? We can help you decide if it makes sense in your industry, and we can make it. Contact us today to get started!

How a Simple Productivity Tool Helped Create the World’s Best Marketing Blog

by Glen @ ViperChill

Today’s blog post will reveal my biggest goal for 2016, nine niche ideas with huge potential and the most effective productivity technique I’ve used over the last few years. Let’s begin by talking about the productivity technique which is often referred to as the Pomodoro Method. If you’ve followed any kind of productivity guide online […]

Multiregional Tracking in Unamo SEO

by Adam Coombs @ Unamo Blog

With Multiregional Keyword Tracking you’ll be able to track keywords in multiple regions in your Unamo SEO campaign. ​ Multiregional tracking only applies to Google; however, with a variety of local search engines in various countries, you can check the success of your keywords in one region against their success in another. By doing this, […]

The new face of yahoo

by @ Louisville Web Design News | Logic Media

It’s not that the world of search engine optimization and search engine marketing needed any more complication and caveats. With Verizon’s purchase of Yahoo, the SEO world has received yet another level of complication and confusion.

Yahoo, in the previous years, has partnered with Google to display Google ads through display networks. In addition to Google, they have also partnered with Yext on their directory management services in hopes of gaining revenue there. And in recent years, launched the new small business subsidiary of Yahoo called Aabaco Small Business for their small business directory and marketing services, which is expected to merge in with Verizon in first quarter of 2017.

The convoluted and unnecessarily complex subsidiaries and small business portal changes make it almost impossible for the average small business to optimize their company profile and property register their websites with the company.

In addition to all the complication with Yahoo’s subsidiaries and partnerships, Verizon has it’s work cut out for them. Considering that Verizon already owns the former AOL’s small search engine market share, it is now facing the task of merging the two search engines into one.

Of course, Google still holds the vast majority of the search market share, so Yahoo’s new acquisition still has very little effect on the primary SEO efforts for marketers such as ourselves. However, questions still stand for what will happen to Yahoo’s existing small percentage of the search market share and how complicated the process will be on simply registering small business listings on Yahoo’s/Abacco’s/Verizon’s directories.

When is a website ready for a redesign?

by @ Louisville Web Design News | Logic Media

With a wide range of digital marketing options available for businesses today, it’s hard to determine when your company’s website should be redesigned and revamped for today’s complicated digital landscape.

All websites should be evaluated and either updated or re-designed on a regular basis to meet their business’s most current needs. The true question is whether or not this could be accomplished with a simple modification or addition to the current website design, or if your business requires a complete website redesign to stay current. Here are some important evaluation factors that help to determine whether you need to redesign or not.

Is Your Current Website Mobile Friendly?

Over the last several years, more and more of your typical website visitors access and browse websites via their mobile devices. Depending on the industry, some website are almost solely accessed via mobile phones and tablets, thereby making “mobile friendly” as a necessity. What’s more, in 2015, Google’s search engine algorithm update started using mobile friendliness to help determine your website’s rankings, pushing responsive “mobile friendly design” to really become the standard in our industry. If your current website is not responsive and mobile friendly, it’s definitely time to redesign.

Today, many website designers are able to offer mobile friendly website designs with responsive web design as their standard, making websites easy to navigate and access from all types of devices, including mobile, tables and all sizes of desktops. Responsive design has been an industry standard of many years now, and should be a part of all standard web design packages. Responsive web design is standard with us.

Does Your Website’s Visual Design Fit with today’s Design Standards?

It has been said that beauty is the eyes of the beholder. However with web design, it’s easy to spot a badly designed, visually unattractive website. Website users accessing your website, in general, will determine the reputability and worthiness of your business within the first 8 seconds of the website load, and as a rule, ugly websites always fall short on customer conversions. If your website is outdated and unattractive, it’s time to redesign.

Does Your Website Load Slowly?

Just like the mobile friendliness of the website design, load speed comes in to play in multiple factors. First of all, users have no patience for slow loading websites. If website does not load in completely within 2 seconds, users will abandon and completely eliminate your business as an option. Additionally, Google uses website load speed as a determining factor for search engine rankings, basically decreasing the rank of your website and company, if it does not meet most current load speed requirements. Conclusion: if it’s slow, it has to go.

Is Your Website Not Ranking on Search Engines like Google?

For many businesses, ranking on search engines for your company name and company services and/or products is a crucial part of ongoing business growth. If your current website fails to rank for your desired terms and services, a redesign is in order. Today, 91% of users will not scroll past page 1 of Google when looking for a business or service, so being on 1st page is crucial part of all businesses.

Modern techniques for website design and development standards, including properly designed search engine optimization strategies, play a huge role when Google goes about determining your website’s ranking position. Updating your website design, code and search engine techniques is crucial and an absolute must for rankings in Google and business growth.

Does Your Website Meet Your Most Current Business Needs?

Just like all things, businesses are always evolving, whether it’s the addition of new services, new features, expansion into new territories or markets, or a complete business rebranding. Many times, this evolution simply calls for adding to the existing website, however some business changes call for a complete website redesign. For instance, has your business undergone a rebranding since your original design? Does your website need to offer online purchases for products or services? Does your website need to be redesigned to accommodate and showcase of a wider service options? Or has your business completely revamped its original focus since the last design? Taking a true look at your current design and evaluating how it fits into your current and future business goals will allow you to determine if a redesign is in order.

If you have made it through this list with questions and concerns regarding your current website and are still wondering if a redesign is in your future, feel free to contact us with any questions. We are always honest and ready to help!

4 SEO Trends You Need to Know to Rank High on Google in 2018

by Suzanna Kiraly @ Mission Web Marketing

Jumpstart your SEO efforts by reading these 4 SEO trends and learn how to rank high on Google in 2018: Google Accelerated Mobile Pages In the last two years, mobile search queries exceeded desktop queries, and this SEO trend shows further growth in that direction.  In 2016, Google introduced an open-sourced project called Accelerated Mobile […]

The post 4 SEO Trends You Need to Know to Rank High on Google in 2018 appeared first on Mission Web Marketing.

SEO Title Tags: Best Practices and Examples

by Adam Coombs @ Unamo Blog

Title tags in SEO are like the title of your book for the demographics of your two most important types of readers; people and robots. The people need to know what they can expect to find on your page when they click the link. The robots (crawlers) prioritize your page and its content through a […]

5 Popular SEO Practices Which Don’t Work Today

by Christopher Flores @ Monitor Backlinks Blog

The SEO world is extremely competitive, which, in turn, leads to competing ideologies and best practices. If you are new to SEO, it wouldn’t take you very long to get confused about which techniques actually work, and which ones don’t. In the recent months, we have seen a whole host of updates from Google. Hence, ...

The post 5 Popular SEO Practices Which Don’t Work Today appeared first on Monitor Backlinks Blog.

How Voice Search is Changing the SEO Game

by Ruth Eschenheimer @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

"Ok Wix, what's voice search?"

The post How Voice Search is Changing the SEO Game appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

Website Design Features and Trends that are Never out of Style

by @ Louisville Web Design News | Logic Media

As 2017 launches into full swing, new sets of website design trends and styles come into play. Between the new sets of popular or trendy new website colors, color themes, web fonts and general web design styles, sometimes it’s hard to determine which style and design trend to follow in any given year and still remain a timeless website that would last longer than the latest 2017 fab.

When trying to determine the best balance between implementing new web trends or sticking with standard design styles and techniques, some features should always be considered and remain in place to ensure smooth functionality with users.

1. Clean Navigational Structure

With advanced design and software options for clever website menu navigational structures, the options for navigational layout are endless. Some companies choose to have their website navigation completely hidden and only exposed after the click of the “hamburger” menu box. Others decide to prominently and thoroughly display every part of their website on a large format menu design. Whatever approach you choose to select for you web design project, it’s important to ensure that the menu is easy to navigate and appears uncomplicated to the end user. Sometimes, fancy, clever menu designs do nothing to steer the website functionality to maximize conversions, but only ensure confusion from your target audience.

2. Basic Information

In many cases, business-oriented websites target individuals who are reaching their website to look for company contact information, whether it’s the company phone number, email address, physical address or contact information for a specific person at the company. When designing the layout and format of your new website, make sure your essential company contact information is prominently displayed on the home and contact pages of the website.

3. Clean Website Layout

From years of experience, I understand that it’s very easy to want to cram in as much information about your business in front of your potential customers as possible while they are visiting your website–obviously that’s the goal of each website. However, it’s critical to accomplish this in the most user-friendly and user-oriented way possible. Website home pages should be designed to showcase the business’s most important features, services, or products, and targeted toward the company’s desired outcome and definition of success (i.e. a conversion).

4. Clear Call For Action

Let’s face it, regardless of the type of business you operate, each one of us has a desired outcome that we look for from our website. Whether it’s to engage users to follow you on social media, make a sale via an ecommerce platform, or generate a lead, all of our design and marketing efforts should be driven toward this goal. When determining your new website layout, make sure you select the styles, structures and designs that have a clearly defined and reinforced call of action feature throughout.

Remember the Essentials

New design trends, colors and themes will always come and go, but it’s important to keep note of the essential aspects of web design effectiveness regardless of whether or not your design decides to reflect new trends or simply stick to the standards.

At Logic Media, we always love to adapt new industry design trends into our designs as well as design websites with standard branding methods. Regardless of the style or layout we select, we always ensure our customers’ websites function and look amazing, are easy to use for everyday audiences, and generate new business for our clients. Contact Us today to see how we can help your business by creating a website that delivers results and stands the test of time.

Thoughts on the Website Fold

by @ Louisville Web Design News | Logic Media

If you’re an online-savvy individual, you have probably heard of the term “the fold”, and about the overall idea of keeping all the important information regarding your business “above the fold” of your website. Over the years, I have had a number of customers bring their concerns regarding “the fold” to my attention both before and during the developmental process of their home/landing page.

When the term “the fold” was initially coined, it referred to a newspapers' actual fold line and the importance of displaying the most relevant or eye-catching information before the actual halfway point of a newspaper’s front page—i.e. “above the fold”.

However, the idea of a website fold is slightly different when compared to the newspaper. Unlike the newspaper, in the online world there are number of factors that can affect the actual position of the fold.

First of all, the position is heavily dependent on the size of your Internet browser window. Over the last decade, computer screens have changed in sized significantly. Ten years ago, I was operating on a 14-inch screen with 800x600 resolution, which meant more than 70% of an average page was below the fold. Today, my MacBook Pro has a 15-inch widescreen display with 1440x900 resolution—between the resolution and other factors, now over 60% of an average webpage is visible.

The secondary factor that will affect the position of the fold is an individual user’s browser selection, toolbar settings and default font size. Depending on whether an individual is using Safari, IE, Firefox or Chrome, the top portion of the browser window may range from sparse or very crowded. Personally (despite my husband’s disapproval), I love Firefox. Yes it’s not as “cool” as Safari and not as “new age” as Google’s Chrome, but it has a friendly, mostly minimal interface that fits my usage patterns. Don’t get me started on any of the IEs, though. Depending on your primary online browser and selected browser font size, the amount of information that is displayed below or above the fold will vary.

Now, the question to ask is: How should a business owner and their web designer address the fold in the real world?

One-way to approach the issue of “the fold” is to try to predict its approximate positioning based on your target market. Understanding your target market and knowing your target audience is the key in being able to pinpoint the rough position based on their computer screens and browsers. If your company’s target market is an older age group who didn’t grow up using computers and generally doesn’t spend much time online, it’s safe to say that IE or Firefox (with some exceptions) is their browser, as it is usually the default. And, they are likelier to have their browser font size set higher due to poor eye sight. If your target market is younger and uses the web for most of their business searches, Firefox, Chrome and Safari (for Mac users) would be a safe assumption to make in their browser preferences. And their browser font size is probably set at the default or smaller, making the website fold at a much lower point of the screen.

Secondary, when trying to predict the approximate location of the fold knowing your target markets income level can help you narrow down their possible computer screen sizes. If you target audience has high discretional income, they are more likely to be operating on a larger screen then your average user--in which case the issue of the fold isn’t as big of a concern. However, if your target audience is a lower income group, they are more likely to be operating on an older machine with a smaller or lower-resolution screen, and the idea of the fold becomes more of a concern.

Now, regardless whether or not you can predict the position of the fold on your audience’s screen, the most important factor to consider when laying out a home page is Content Relevance and Hierarchy. When not knowing the exact position of the fold, it’s better to be safe than sorry. Yes, these days more then ever, individuals are a lot more likely to scroll past the website’s page fold, but it’s still important to include the most important items about your business near the top of your website. Features and services that you would like to highlight regarding your business should be present above the so-called “fold.”

Identifying the important information that you would like to present to your website visitors is key. If your goal is to capture your visitors attention within the first 8 second of landing on your website, consider what that information is and where it should be displayed on the page. Identify the features and services you would like your visitors to spot upon their initial landing. If your home page is overcrowded with too much information, you’re more likely to scare visitors away and lose potential leads. However, not presenting the right information above the fold can also result in lost sales as well. It’s a fine line to walk, but a proper website design will make or break your online advertising efforts.

Choosing a web designer that can guide your website project in the right direction, provide their marketing expertise and position your home page for high conversion rates is essential in online marketing. After all, in the long run, a poorly designed website can actually cost you money beyond the initial investment and may even affect your return on investment of other advertising efforts.

Google Announces new Mobile Friendliness Tool

by @ Louisville Web Design News | Logic Media

This month, Google released a new Mobile Friendliness Test tool which can be found at https://search.google.com/search-console/mobile-friendly. This replaces the previous Mobile Friendliness Tool, and has a revamped, improved interface. Google's announcement continues:

Mobile is close to our heart - we love seeing more and more sites make their content available in useful & accessible ways for mobile users. To help keep the ball rolling, we've now launched a new Mobile Friendly Test.
The updated tool provides us with room to continue to improve on its functionality, and over time, we expect it to replace the previous Mobile Friendly Test. Additionally, of course this tool also works well on your smartphone, if you need to double-check something there!

After 2015's mobilegeddon didn't cause quite the stir it was supposed to, Google is doubling down on mobile friendly websites in 2016, an effort that will continue to push non-mobile sites further down the search results. This updated tool is just another signal from Google that they believe Mobile is the future.

Introduction to Personal Search Engine Optimization (SEO) - BrandYourself.com

Introduction to Personal Search Engine Optimization (SEO) - BrandYourself.com


BrandYourself Blog | ORM And Personal Branding

SEO is the process of creating or enhancing online content in order to affect the visibility of a website or webpage in a search engine’s organic results for a particular keyword, in this case - your name!

Who Uses The Internet in 2013 - A Demographic Breakdown of Internet Users

by @ Louisville Web Design News | Logic Media

Several years back, in the hope of further understanding the conversion tactics for internet users, we wrote an article regarding internet users and internet demographic breakdowns. Considering the nature and speed of change online, internet data that’s over three years old might as well be considered ancient. Here is a look at a more up to date demographic structure of the usage of the internet in 2013, and a comparison to how it has changed since 2010.

In 2013, 85% of the United States population is online - that's 85% of males and 84% of females. The age breakdown is:

  • 98% of users between ages 18-29 are online (up 5% from 93% in 2010)
  • 92% of users between ages 30-49 are online (up 11% from 81% in 2010)
  • 83% of users between ages 50-64 are online (up 13% from 70% in 2010)
  • and 56% of users 65 and over are online (up 28% from 38% in 2010)

Compared to the user data three years go, each of the demographic age groups experienced growth in usage. The vast majority of people under 50 are online, and those older are starting to catch up. Interestingly, it is the senior age group of 65 and over that experienced the highest increase in usage (up 28%) over the three year span. The 50-64 age group had the second largest usage growth (up 13%)..

The breakout by number of users in various household income levels also experienced a slight change:

  • 76% of users online have income of less than $30,00/year (up 16% from 60% in 2010)
  • 88% on online users have income levels of $30,000-49,999 (up 12% from 76% in 2010)
  • 94% of online users have income levels of $50,000-74,999 (up 11% from 83% in 2010)
  • 96% of online users have income level of $75,000 and higher (up 2% from 94% in 2010)

Most of the change in internet adoption by income came from the lower income groups of the country. With $30,000 and under users experiencing a 16% increase in the past three years and the $30,000-49,999 income group experiencing a 12% increase in users. Compare that with the $75,000-and-up income group experiencing only 2% growth in the last 3 years.

The demographic breakdown of users by level of education experienced a similar increase, with most of the user adoption in the lower educational level groups.

  • 59% of individuals without high school diploma user the internet (up 20% from 39% in 2010)
  • 78% of high school graduates use the internet (up 15% from 63% in 2010)
  • 92% of individuals with some college user the internet (up 5% from 87% in 2010)
  • and 96% of individuals with a college degree or higher user the internet (up 2% from 94% in 2010)

To further break down the demographics, with regard to race:

  • 86% of the white, Non-Hispanics population is online
  • 85% of the Black, Non-Hispanic population is online
  • and 76% of Hispanic population is online

With regard to urbanity:

  • 86% of urban population being online
  • 86% of suburban population being online
  • and 80% of rural population being online

The most interesting change came in the usage trend data of why users go online. Considering all the new possibilities and new features that the internet has come to offer within the last several years, it’s not surprising that online habits have become more diversified. However, a surprising percentage of users who access the internet for reasons previously listed in our original article remained about the same. Here are some of the reasons with more recent survey data that we found interesting:

  • 91% of individuals went online to use a search engine to find information (up 3% from 88% in 2010)
  • 88% of users access the internet to send or read e-mail
  • 84% of users access the internet to look into a hobby or personal interest
  • 84% of users access the internet to search for driving directions or maps (down 2% from 86% in 2010)
  • 78% of users access it to get news
  • 74% of users go online to pass time or for fun
  • 71% of users go online to purchase a product (down 4% from 75% in 2010)
  • 71% of users go online to watch video on YouTube or Vimeo
  • 67% of users go online to access social networks such as Facebook, LinkedIn or Google +
  • 65% of users go online to make hotel reservations
  • 61% of users access the internet for online backing
  • 53% of users access online looking for information on Wikipedia
  • 51% of users go online to search for information about someone they know or might meet
  • 46% of users go online to upload photos for future sharing
  • 30% of users go online to make a phone call using Skype or Vonage
  • 16% of users go online to use twitter

Considering this updated demographic and usage data, the question is no longer "does your target market use the web?". Instead, you should be asking what is the best way to capture your target market's attention while your target market is using the web, considering their browsing preferences. By using this data, marketing experts and business owners alike can tailor their marketing efforts to coincide with their target market's online browsing patterns and areas of interest.

Google's New Approach to Paid Ads Layout

by @ Louisville Web Design News | Logic Media

In recent months, Google has changed their search results page layout for purchased ads, decreasing the number of ads displayed from a total possible number of 11 ads per page, down to a new maximum number of 7 ads per page.

In addition to the number of ads displayed, the layout of the ad section has been changed to in-line ads only, completely eliminating the right-side ad rail on desktop displays. For high search volume terms, Google will now display 4 ads above the organic search results with 3 more ads being listed below the organic search results.

The new layout would drive some general display and pricing structure changes for all ads, including an increase of pricing for the top 4 ads and overall increase in price for first place placement options.

With a limited number of ads being shown on Google’s main page, lager volume advertisers are now forced to increase their minimum keyword bids and overall daily budgets to continue to have first page ad placement.

Advertiser ads listed in the main body of the page have always generated more leads and produced better returns for the advertiser. In comparison, ads on the right hand side of the screen generally produced relatively few clicks and had a much smaller return on investment. Even though Google’s new change is implemented with the hopes of improving general advertiser return on paid advertising campaigns, as a side result it will generate more revenue for Google.

New questions continue to arise about the effectiveness of each position for ad placement and the general return on investment between first, second, third and forth positions. Most people agree that five through seven, at the bottom, are considerably less effective.

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

How 16 Companies are Dominating the World’s Google Search Results

by Glen @ ViperChill

In the Academy Award-nominated film Food Inc, filmmaker Robert Kenner reveals how the varied choice of items we see on the shelves of supermarkets is actually a false presumption. Instead, that seemingly endless variety is actually controlled by just a handful of companies. Today I’m going to reveal how the huge diversity we perceive in […]

How to Optimize the Product Pages of Your Ecommerce Website

by Joydeep Bhattacharya @ Unamo Blog

Someone may perform a Google search for an item in your store, but unless that product’s page is optimized correctly, they may not be able to find it easily in the search results. So, unless you wish to miss out on potential visitors, you should make sure your product pages are optimized. The recommendations below […]

[Free Webinar] Turn Negative Search Results Into Career Opportunities

by Amelia Keiser @ BrandYourself Blog | ORM And Personal Branding

This Thursday August 31st, at 2pm EST we're hosting a free webinar to show you how to turn negative search results into professional wins.

The post [Free Webinar] Turn Negative Search Results Into Career Opportunities appeared first on BrandYourself Blog | ORM And Personal Branding.

How Google is Like Your Local Library

by Beth Browning @ Discover Your Customers

What is SEO? Search Engine Optimization (SEO) in a nutshell is the practice of improving your website and online networking to increase the chances someone will find you when they go to Google to find the product or service you sell. Before you can decide what might need to be changed or improved, it’s important [...]

The post How Google is Like Your Local Library appeared first on Discover Your Customers.

SEO for Idiots: The 10 Basics of Blogging Search Engine Optimization

SEO for Idiots: The 10 Basics of Blogging Search Engine Optimization


Blog Tyrant: Start a Successful Blog

Last Update May 30th, 2016 Recently Kelci asked me over on my Facebook Page about SEO for idiots. I decided to do a full post on it (isn't she lucky?) because it is such a cool and expansive topic. So what exactly was her question? Found your blog the other day and have learned MUCH more than the previous 100 blogs I had found combined. I see that you have an article about SEO secrets below but I was wondering if you can direct me to like an 'SEO for idiots' type of thing... I really need to understand the

Search Engine Optimization Albuquerque | SEO Firm - Google Help

Search Engine Optimization Albuquerque | SEO Firm - Google Help


Simply Design

We see SEO differently. We optimize for more than just Search Engine Optimization, we make your website a tool that will grow your business and out-perform your competitors.

The Role of Creative in the Future of Digital Marketing

by Chris Peterson @ Parqa

One of our key tasks as marketers is to be creative and find ways to generate interest and demand in our products and services. Creativity has been essential to marketing success long before the internet or digital marketing came about. Creative has always been a key factor in standing out in marketing both online and traditionally, but as online-targeting becomes increasingly sophisticated, consumers now expect the online world to be cutting-edge. Relying on a fixed formula is risky and, as technology becomes more advanced, your approach to digital marketing will need to be smarter, more creative and better informed if you want to have a chance of standing out. Many digital marketers have abandoned innovation in favor of “playing it safe” but, for those who hope to build highly effective digital marketing plans in the future, creativity will play a leading role in their development and execution. Here’s why creativity has always been important, and how it will become increasingly critical as a tool for achieving success in digital marketing in the future. Why Creative Is So Important Today’s users move fluidly between devices and channels and expect a seamless, engaging and fun experience. At any given moment, every user is rapidly taking in several pieces of information that they have to assess when deciding whether or not to award their attention to anything. Creativity already plays a vital role in breaking through, making an impact, resonating and inspiring the customer to give you their attention. However, it will play an even bigger role in the future when it comes to generating real engagement that leads to conversion. The fact is that we oftentimes get caught up in the work and analysis we do to ensure the right product is promoted to the right segment, but sometimes we forget that there’s a person at the other end of our promotion.  Microsoft recently did a study that measures the “dwell” of different digital marketing campaigns. According to a Regroup article, “dwell” refers to the amount of time people spend with a given piece of creative for a product or service and, “the higher the ‘dwell’, the higher the engagement and the more likelihood of purchase.”  The fact is that more creative, engaging online ads lead to higher “dwell” and, thus, more successful brand campaigns in terms of searches, traffic to the brand site and engagement at the brand site. Targeting Consumers Creatively As consumers encounter increasingly better-targeted messaging at higher volumes, it will become critical to strike a balance between technology-driven targeting and creativity to stand out. Marketing Land columnist Peter Minnium wrote in a recent article that marketers tend to “get so caught up in the potential of technology and data to optimize the delivery of an ad to the right person at the right time in the most efficient manner possible, that they often lose sight of a fundamental truth: the ad creative has to be good, or it’s all for naught.” His observation is spot-on. Creativity will be critical when it comes to both how we target future audiences and what we display to them. According to ComScore, data show that half of a campaign’s impact on sales is due to the creative strength. By activating customer data and leveraging deep data insight like psychographic information, you can cut through the noise to provide real value to customers in the form of a highly personalized ad that is both relevant and useful. Creating a More Compelling User Experience Marketers are accustomed to targeting consumers by demographics, dividing them up using broad variable such as age, gender, geographical location or ethnicity. Although these metrics are important and deliver results, marketers can’t afford to rely on demographic data alone in the future, as they will miss a huge opportunity to increase audience engagement and risk delivering generic messages that appear irrelevant. As targeting becomes more sophisticated, consumers expect the messages they receive to be increasingly tailored and personalized. From the marketer’s perspective, achieving success requires getting creative with targeting and understand the customer’s personality, motives and action-drivers at a deeper level. Targeting can go well beyond where your audience lives and what they do to become even more granular and specific. With social media, people share their common values and interests to create digital communities of interests that advertisers can leverage to creatively build advanced, personalized targeting the drives action. Inform Your Marketing Strategy with Data-Driven Creative With insights provided through analytics and data management platforms, you have the ability to more effectively reach different audiences by segmenting them into groups and tailoring custom creatives to increase the impact for each specific group, according to the Make Thunder blog. Here are a few types of data that you can use to creatively segment your audiences and customize each ad’s messaging, according to Make Thunder: Behavioral Data: Targeting based on a user’s previous web browsing behavior across the web. Placing a cookie on a user’s web browser allows you to collect various behaviors such as websites visit, pages viewed, clicks, downloads and videos watched. You can then group behaviors together into segments and target them with tailored messages. Contextual Data: This related to the content viewed by the user. On-page content and keywords displayed on a page are captured. You can “use contextual data to target a consumer’s present web behavior and align ad messaging with the content they’re viewing.” Psychographic Data: Psychographics provide insight on the “why”– what’s driving the purchase decisions of your customers. This includes personalities, beliefs, values, interests and lifestyles. Psychographics get into the “psychological aspects of consumer behavior, while helping to paint a more detailed picture of who your target audiences are and what motivates them.” Geographic Data: Geographic data simply provides information on “where” your customers are. When you need to target specific regions, or tailor promotions for a local market, geographic data is key. By combining numerous types of data, you can build unique audience segments based on data driven creative tactics such as

The post The Role of Creative in the Future of Digital Marketing appeared first on Parqa.

Integrate Google Search Console With Unamo SEO

by Adam Coombs @ Unamo Blog

Now you can integrate your Google Search Console properties with your Unamo SEO Campaign with GSC data storage for up to 2 years! ​​ You’ll have all of your relevant SEO data on one platform to expedite your analytics and decision making processes. ​ The integration will pull all of your data from GSC into […]

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice


Smart Insights

Our recommendations on SEO best practice Search Engine Optimisation (SEO) is arguably THE most cost-effective digital marketing technique, but also the most challenging to get right. Our SEO resources are aimed at marketers who need to ask the right questions …..

How SEO Services helps in the Growth of a Business | Dogma Systems

How SEO Services helps in the Growth of a Business | Dogma Systems


Dogma Systems

SEO services are mandatory for business growth & every website wants to be on the top of the search result for converting their visitors into the customers.

Culpeper Window & Siding

by WebsitesForAnything @ Websites For Anything

For over 30 years Tom Dunlap and his company have been helping customers in and around Orange Virginia with vinyl replacement windows, vinyl siding, gutters and gutter guards.  Tom believes in helping his neighbors keep their homes beautiful with affordable options, not high pressure tactics.  We recently completed a personalized website design for Culpeper Window & Siding. Whereas their previous ...

The post Culpeper Window & Siding appeared first on Websites For Anything.

Website Design and Online Marketing with Conversion Optimization In Mind.

by @ Louisville Web Design News | Logic Media

At Logic Media, we strongly believe that having a great looking website that doesn’t generate any visitors or results is pointless. As the business owner, your goal should be to have a professionally designed website that is property marketed and optimized for high conversion rates--possibly through Conversion Optimization Services.

What is Conversion Optimization?

Conversion optimization is part of the online marketing process that establishes an engaging experience for your website visitors in order to persuade them to take the desired action, whether it’s the purchase of a product, initiating contact for a quote, downloading software or subscribing to your newsletter. Properly developed websites that are conversion optimized generate more sales, leads and subscribers while building brand equity for your business. In essence, it is simply converting your website visitors into life long customers.

Conversion optimization generates permanent effects that help your company increase sales with your existing marketing budget, produces higher return on investment from the increase in overall sales, and produces higher customer retention rates.

How does Conversion Optimization work?

Before starting the conversion optimization process, the business or conversion optimization specialist should measure the current conversion rate and establish a historical baseline for future comparison. Ongoing and accurate measurements will provide the business owner with clear data that proves that the techniques and changes are having a positive effect on their bottom line.

The second step to an effective conversion optimization is understanding your company’s target audience and market, and developing a message and feel for your website that would appeal directly to your target audience. Afterward, implement the desired message into the initial development or redesign of your website. Professional web designers will evaluate your website and will position your the architecture, layout, content and calls for action based on the researched patterns of your target audience and industry.

As a business owner, you should select a web designer that not only produces top of the line professional websites, but also takes all the necessary steps in Internet marketing to position your company for high conversion rates that produce a positive Return on Investment year after year.

Image SEO: Optimizing images for search engines • Yoast

Image SEO: Optimizing images for search engines • Yoast


Yoast

Image SEO should be in every online marketeer's and copywriter's toolbox. Here's how you should optimize your images!

3 Super Simple Ways to Optimize Your Facebook Ad Campaigns

by mike@marccx.com @

Remember when Facebook used to be a place to swap vacation photos and show your friends what you ate for dinner? Well, it still is. But it’s also become an advertising force for marketers. From 2015-2016, Facebook achieved a 50% growth in advertisers on their platform. Even though just 6% of all Facebook pages advertise […]

The post 3 Super Simple Ways to Optimize Your Facebook Ad Campaigns appeared first on .

Long Term Investment vs. Short Term Fix

by @ Louisville Web Design News | Logic Media

After discussing the state of today’s economy and its effect on retail buying patterns with one of my customers, I’ve discovered that in almost every industry, the public’s buying pattern has changed to purchasing items for a long term investment instead of short term fixes. This got me thinking on the implications the economy has on marketing and what should be considered “smart marketing solutions” in the current economic situation.

As all economists and financial analysts have indicated, the shopping and investing patterns of the general public depend on their economic outlook. When the overall financial situation of the country stands on shaky ground, their perspective on the economic outlook starts to change. Individuals start to think more into the future and develop more long-term goals for their business. Questions such as these arise:

  • What is a smart, long-term financial investment?
  • What can I do long-term to make my business not only survive but grow?
  • What can I do to (for the lack of a better word) “outsmart” my competition and capture a larger market share in my industry?

When trying to analyze various marketing efforts and their implication in the long-term vs. short-term range, I’ve tried to position our company and examine where our products and services fit into the mix. What we offer with web design, search engine optimization, conversion optimization, and general online marketing perfectly fits into the long-term criteria of a marketing mix. Instead of investing your limited advertising dollars into a short-term medium that has a limited exposure time with your target market, why not invest into a service that not only functions without an expiration date, but actually presents itself as the way of the future in marketing.

Don’t get me wrong-I’m not saying that short-term marketing efforts such as direct mail, newspapers, magazines, radio and TV ads are the wrong way to advertise. These media can be great when trying to stir hype and generate quick leads. However, when it comes to the duration period of these efforts and overall return on investment, the results fall short of most marketing expectations.

Unlike short-term marketing efforts, web design and search engine optimization can and do produce long lasting results when implemented property. A properly designed website with accurately positioned conversion optimization techniques and advanced search engine optimization produces outstanding, quantifiable results with high return on investment ratios.

I’ve always been a numbers person (not saying I’m great at math), but when presented with the number of overall clicks generated to a website, the number of those that came from search engines, and the number that converted to leads and sales, it’s not hard to extrapolate and calculate the potential return on investment for website design. Even if a business owner has a poor conversion ratio, when it comes to incoming leads to generated sales, the investment still pays for itself over and over.

As a business owner, instead of considering quick fix, short term solutions that almost never pay for themselves, contact our professional team of experts and see how an affordable investment into a proper website and search engine optimization set-up can set you on the right path for long-term profits.

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

AMP and Ranking 0 are Becoming More Important

by John E Lincoln @ Ignite Visibility

This week: You can now edit local business info in search results, Instagram is testing canvas ads, and wait until you hear about how many of the top results don’t get clicks.   Here’s what happened this week in digital marketing. DemandJump Cloud Tool Shows Where Your Traffic Came From A new DemandJump tool, just...

The post AMP and Ranking 0 are Becoming More Important appeared first on Ignite Visibility.

How to Hire a Freelancer and Grow Your Blogging Empire

by Ramsay @ Blog Tyrant: Start a Successful Blog

If you want to build a successful blog you might just need to hire a freelancer. In fact, if you look at almost any blog or website that is making six-figures or more they all have one thing in common: a team of awesome people helping them out. Hiring a full time staff member, however,...

Ultimate Guide to Amazon SEO

by John E Lincoln @ Ignite Visibility

Want to sell on Amazon, but not sure how to stand out? Our Director of Amazon, Shawn Green, will tell you everything you need to know about Amazon SEO, and how to make sure your product is optimized for as many sales as possible.   Amazon has taken the internet by storm, managing to dethrone...

The post Ultimate Guide to Amazon SEO appeared first on Ignite Visibility.

Improve Your Search Ranking

Improve Your Search Ranking


Weebly Help Center

Now that you’ve built a great site, you most likely want people to find it.One way to get visitors is to directly distribute your site’s address, and if you only have a handful of close connections...

Panda and Penguin Recovery | A Web Design & SEO Success Story

by Beth Browning @ Discover Your Customers

Last fall I received a phone call from the owner of a local patio furniture refinishing business. His organic traffic was on a downward trend and he was looking for solutions. After a quick look at his site, I was fairly certain that an evaluation would reveal that his site had been impacted by more than one of the [...]

The post Panda and Penguin Recovery | A Web Design & SEO Success Story appeared first on Discover Your Customers.

Pinterest Announces Promoted Pins

by @ Louisville Web Design News | Logic Media

Earlier this year, Pinterest rolled out “promoted pins” the marketers in the U.S., a feature that would allow users to promote their pins to gain higher exposure to promoted products and services.

The purchase of promoted pins allows advertisers to select specific pins for promotion in particular categories that could be targeted toward a pin’s intended target market. Additionally, individuals who wishing to sell their product online will soon be able to link their Pinterest posts with third party e-commerce software (shopping cart) such as Shopify or Demand Ware through “buyable pins”, coming later this month.

During the announcement of the new service, the company released the following statement:

“We believe Promoted Pins should make the Pinterest experience better for everyone. We think advertising can play a big role in helping people get inspired and bring their future plans to life, which is why we want Promoted Pins to be among some of the best Pins you see on Pinterest—beautiful, actionable and interesting.”

The company has specific guidelines and specifications for what type of products and services advertisers can promote, but the general summary is that all non-nefarious types of pins will be allowed.

In the past, gaining true exposure through Pinterest for any one particular product was extremely hard as the overall volume of “pins” in each category is very high. As a result, most pins would get lost in the mix the second they were posted to the site. This new feature allows individuals to gain true exposure to their pins, and, in turn, drive more traffic to their sites, whether ecommerce or blog.

In comparison to most online advertising venues (or at least the most credible one, Google AdWords) Pinterest clicks cost significantly less. Similar to Google AdWords, advertisers only pay for direct clicks to their pin’s website and not the impression volume, which in my opinion more accurately represents an acquisition of a contact.

In our personal experience, using promoted pins for our e-commerce product sites we have noticed a tremendous increase in exposure for our pinned ads, an overall increase of website traffic, and an increase in overall sales at a fraction of the cost compared to Google AdWords. The back end interface of the system is still in need of some tweaking for easy of campaign reporting and analysis, but overall we are very pleased with the product.

From the business standpoint, the rollout of the promoted pins feature sets Pinterest up as a very attractive candidate for future investments and a higher IPO, which is no doubt part of their overall plan.

7 Tips for Improving Your Ecommerce SEO

by Suzanna Kiraly @ Mission Web Marketing

By improving your SEO strategy for your eCommerce website, you will not only get more traffic, but you will also boost your product sales. These ecommerce SEO tips will help you to increase your profits. Maintain a Blog Maintaining a blog for your eCommerce site will help your SEO strategy because search engines favor sites […]

The post 7 Tips for Improving Your Ecommerce SEO appeared first on Mission Web Marketing.

The 4 elements every event landing page needs

by Amber Humphrey @ Vertical Response Blog

Preparing to host a big event? A landing page may be just what you need to spread the word to your customers. Follow these optimization tips to create a landing page that encourages visitors to take action

The post The 4 elements every event landing page needs appeared first on Vertical Response Blog.

Why Your Business Needs a Blog

by @ Louisville Web Design News | Logic Media

It seems like everyone has a blog. No matter what an individual’s interest might be, there are certainly at least a few blogs out there talking about it. If you have been thinking whether you should start a blog, the answer is YES!

A properly ran blog can serve as a very powerful marketing tool. Establishing a dedicated company blog can serve multiple purposes--not only can it act as a way to communicate news and events about your company or associations, but it can also serve as a powerful public relations mechanism. Custom blogs provide an effective and easy way to communicate with your current and potential clients, build relationships and promote your business in general.

Building brand equity is extremely important for all businesses. Running a blog is an effective and inexpensive way to market your company, boost your brand equity and increase your company’s general awareness. Using a blog as public relations tool allows you to control your company’s image, perception and message in the market place.

At last, blogs act as a very powerful tool in the search engine optimization world. Because search engines like Google, Yahoo and Bing index blog articles for relevant content, a blog can easily increase your company’s overall online exposure and website rankings, in turn resulting in higher online lead generation.

Tips to Make Your SEO Campaign a Success

by SearchEngineOptimization @ Simply Design

It’s no secret – whether you’re a large company or a small business, you want to grow your business online.  The lack of knowledge involving how to get started is not common among small business owners only, in fact, many executives running medium-sized companies do not understand how SEO can impact their business. Whether you […]

The post Tips to Make Your SEO Campaign a Success appeared first on Simply Design.

5 Basic Tips to Improve Organic Search Rankings

5 Basic Tips to Improve Organic Search Rankings


Performance-Based Online Marketing Agency

Every business wants to show up on the top of search results when consumers are searching for product or service that they sell. Every single day millions

SEO Made Simple: A Step-by-Step Guide

SEO Made Simple: A Step-by-Step Guide


Neil Patel

Guess how many blog posts are published each day. Any ideas? Over 2 million. That means 46 people have pressed publish by the time you read these 4 sentences. This makes it kinda tough to stand out. But you have to, if you want to make your blog a successful one, that is. While I …

5 Marketplaces That Every eBay Seller Should Expand to Right Now

by Victor Levitin @ eBay Sellers Journey to $100,000 a Month

In Adam Grant’s book – “Originals: How Non-Conformists Move the World“, he talks about research which provides information that contrary to popular belief, most successful entrepreneurs actually hate risk and do everything in their power to constantly reduce the risk in their businesses. This was the case with Pierre Omidyar, the founder of eBay. Pierre only left his day job as a programmer when eBay was generating more income than his nine-five job. Even when Max...

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Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)


Hobo

Updated: SEO for Beginners 2016. A guide to search engine optimisation for Google in the UK and aimed at beginners.

7 Simple SEO Tricks That Still Work in 2017 With Great Results

7 Simple SEO Tricks That Still Work in 2017 With Great Results


SEO Nick

Check out these 7 simple to implement SEO tricks that will help your SEO efforts in 2017 by crafting your way to the top of the SERP!

Website Home Page Elements Part 2: Addressing Different Types of Users

by @ Louisville Web Design News | Logic Media

In our previous blog posts about proper home page web design, we touched on the key elements that are necessary for the proper design and development of your website's home page. Because your home page is your company's face on the Internet it should capture the visitor's attention with an amazing design, as well as communicate certain necessary elements about your business. These elements include:

  • Identification of Your Business and/or Brand
  • Presentation of Company Contact Information
  • Quick Overview of Company Services and/or Products
  • Call for Action Features

In this article, we will continue to expand on the necessary element of web design, and also focus on the elements of home page content that are necessary for proper presentation and identification of your company, your brand and your services.

Generally speaking, your website will draw two types of visitors. Those who already know your business, have dealt with your company before, or are returning users to your website. The other group is users who have never been to your website before, and who are not familiar with your company name, logo, set of services, products or carried brands. To this set of customers, your business is an unknown entity.

In order to address the two types of users, your site should strike a perfect balance between addressing the needs of both. Making it easy for the returning user to navigate your site to desired page location and feature, as well as capturing the attention of the new user, introducing your company to them, while at the same time making it easy to reach any necessary pages of your website.

Striking this perfect balance can be difficult, especially if the goal of returning users to your website is significantly different from the goal of the new users. For example, returning users might need an easy way to access and manage their user account through a log in interface, schedule or follow up on services, or get in touch with someone at the company. While the goal for new users could consist of learning more about your company in general, getting introduced to your company's line of services, product and/or brands and eventually establishing contact for a desired conversion.

Identifying your company's two user types and their own individual goals is the key to better conversion rates. When starting your web design and development project and determining your home page details, ask yourself:

  • What are the two or more type of users who will visit my website?
  • What should my website try to accomplish based on the two identified user types?
  • What are possible goals of the different users who visit your website?
  • What features and design elements should your website have in order to accomplish these goals?

If you have questions, or not sure how to apply this concept to your design project, get in touch with us. We'll can help.

Yelp's New Video Review Feature

by @ Louisville Web Design News | Logic Media

Yelp has recently rolled out a new video review feature to their business listing categories that allows users to upload a short video reviews, along with or instead of a photo.

Videos can be anywhere from 3-12 seconds long and would allow users to make review posts from their mobile devices. Yelp's executives hope that this new feature will “help reviewers fully capture the atmosphere of a restaurant, store or other small businesses, better than they could with a photo alone."

Because over 70% of Yelp's review photo uploads already come from mobile devices, this new feature seems like a natural transition toward offering a better, further engaging experience for users who are trying to gain more insight into a particular business or service. Yelp's service is designed to filter out any inappropriate user posts, just like it does with current review system.

More accurate reviews of businesses will allow users to make better decision when selecting which business should or should get their dollars. Hopefully, this will make it easier to further weed out businesses that provide poor service and bad customer experiences.

From the birds eye view, this feature sounds like a decent idea, however, just like all of Yelp's other reviews, the draw backs are that none of the information, including the reviews themselves, photos and videos can be verified for accuracy. Unlike the Google review services that only allows verified users to post review, Yelps leaves their gates open to all users and all types of reviews. This raises the question, what prevents individuals with bad agendas from posting negative reviews to purposely harm a business? Only now, they have the option of further harm with a video upload.

Currently, first-time reviews that aren't active on Yelp frequently have their reviews “sandbagged", so their review has less impact on a business's overall score. Some say that even first-time reviewers that post video reviews will have their review weighted more than text-only or text-and-photo reviews by a first-time reviewer.

Further more, to further promote the new video review feature, Yelp plans on promoting the position of business listings with video reviews to the top of the pack, creating a unbalanced representation for businesses with higher star reviews. Considering that video reviews aren't verified, there is a very real opportunity for Black Hat Search Engine Optimization and review spam.

Your Website Rankings and Social Media

by @ Louisville Web Design News | Logic Media

In the world of Search Engine Optimization, things are always changing. However the importance of staying active, or at least present, on social media continues to remain an important part of SEO.

When making the decision to establish a presence for your business on social media, first it is important to research, evaluate and determine which social media channels you should stay involved on. The most popular social media options include Facebook, Twitter, Gooogle+, LinkedIn and YouTube. The type of content any one business has available to share will help you determine which social media channels would be the right fit for your business. In most cases, the type of content shared on Facebook can also be shared on Google+ and Twitter without much requirement for modification. Other channels, such as LinkedIn and YouTube would call for a different type of content and target a different purpose.

Finding the right mix of social media channels and setting realistic social media expectations are the keys to determining your social media strategy.

Once you have made your social media selections, it’s important to properly set up your social media accounts, with the proper classification of your business category, business information, links to your website from the accounts, as well as links from your website back to the social media channels. And for true social media fans, your social media feed or feeds can be incorporated into your website for further business promotions.

The main thing to remember when maintaining or increasing your website’s SEO rankings with the help of social media is making regular social media posts with quality content that your followers would consider reading and sharing. Setting up a realistic social media involvement plan ahead of time will help a business to constantly stay up to date on their social media channels and prevent the account from going stagnant. Unmaintained accounts will not only fail to gain new quality followers, but will also lose existing followers (customers). The goal of social media is to keep your business current in the news, build a loyal customer base and promote your business online.

Initially, all business owners have the best intentions when it come to staying active on social media and following their social media plan. Sometimes the busy-ness of running the business on a regular basis starts to take away from the these intentions and cause accounts to get overlooked and outdated.

In order to avoid this issue, a few easy social media best practices can help business owners set up and continue to maintain a solid social media plan.

  • 1. Decide and make a plan for the type of content you plan on posting on all your media channels. Will it be news or short updates? Photos or videos? Any or all of these can work.
  • 2. If possible, assign a designated social media individual in your office or schedule daily or weekly time for yourself to make social media posts.
  • 3. When posting on your social media channels, make sure your content is worth following and seeing on a regular basis for your followers. Avoid posting just to post—instead, have something to say.

Social media strategies and goals shouldn’t be complex or unreachable. The set-up of a realistic social media plan for your particular company’s needs and remembering to stay active will help your business improve SEO rankings and in turn grow your customer base.

Google's Structured Data Testing Tool

by @ Louisville Web Design News | Logic Media

Google keeps improving the tools they they provide to webmasters, and the Structured Data Tool is no exception. It recently underwent a revamp, allowing for easy creation, testing, and investigation of structured metadata.

Structured Data Can Help Clarify Your Topic

Structured Data is extra code written into a web page that is designed primarily to be easily readable by machines. This can help search engines and social networks such as Facebook and Pinterest determine what type of content you have (Video, Photos, Articles, Recipes, etc), as well as information about the author, publish date, and more. Creating quality structured data doesn’t have to be a difficult activity, and can help the various search engine spiders more accurately index and classify your web pages.

Many Different Types of Metadata

There are many metadata formats and structures, including HCard/vCard, schema.org, microformats, and JSON-LD. Different formats lend themselves to different applications, and the Structured Data Tool can deal with a single web page that incorporates them.

Google provides a Structured Data Gallery that gives examples on how to mark up recipies, events, products, reviews, and courses, as well as links to more details about how the formats can be used.

Use Structured Data to Your Advantage

If you’d like to learn more about how Logic Media uses structured data with our clients’ website projects, contact us and we’d love to talk.

22 Ways To Analyse Logs Using The Log File Analyser

by screamingfrog @ Screaming Frog

Log Files are an incredibly powerful, yet underutilised way to gain valuable insights about how each search engine crawls your site. They allow you to see exactly what the search engines have experienced, over a period of time. Logs remove the guesswork, and the data allows you to view exactly...

How Cori O’steen Donated to Charity and Grew Her Online Business to $10M/Year

by Victor Levitin @ eBay Sellers Journey to $100,000 a Month

This July, I had the opportunity to share our eBay journey with other sellers while lecturing at the eBay Open event in Las Vegas. eBay invited two sellers – Cori O’Steen and myself, to share our insights with other sellers to help them grow their businesses. While my lectures focused on how Max and I optimized our listings to constantly increase sales, Cori shared how she used charity and personality to get a competitive edge....

The post How Cori O’steen Donated to Charity and Grew Her Online Business to $10M/Year appeared first on eBay Sellers Journey to $100,000 a Month.

What Makes A Website A High Quality Website?

by markedseo @ SEO Mark

In short, a high quality website is one that provides relevant, useful content and a good user experience, however, there are many individual factors that need to be considered beyond that summarisation. Spending a lot of money on a site is no guarantee of it being classed as a high […]

The post What Makes A Website A High Quality Website? appeared first on SEO Mark.

Google Customer Match Email Address Targeting

by @ Louisville Web Design News | Logic Media

As Google announces another great marketing innovation called Customer Match, question arise regarding the true nature of privacy and the trust that Google users place in the company.

With Google’s newly rolled out service, marketers can upload a list of email addresses into an advertising campaign and assign specific ads to be displayed to those individuals as they perform specific searches on Google and other Google affiliate sites, such as YouTube and Gmail.

For example, if someone is on a mortgage company’s email list, the company could upload that list to Customer Match and start targeting those individuals when they perform specific searches related to the mortgage industry on Google. If a specific search is done for a competing mortgage company, a carefully crafted ad could steer them back to the advertiser, who is using Customer Match. Similarly, if someone were to do a generic search on YouTube for “best mortgage advice”, a company could target that individual with an ad during that search.

How It Works

The concept is similar to the current Google AdWords, but because of the ability to target a specific set of individuals, it allows advertisers to only spend their marketing dollars targeting individuals they have previously come in contact with. It could be looked at as a more personalized version of remarketing.

This new marketing tool is designed to compete with Facebook’s “Custom Audience” service, which has the same concept of targeting specific individuals by email addresses for targeted ads, as they browse Facebook. Facebook’s Custom Audience service has been available to marketers since 2012.

From the direct, targeted marketing standpoint this sounds like a great tool, both for Google, who already has the data and the platforms to be able to target specific individuals, and for marketers who would like to continue to target their existing or potentially new customers with targeted ads. From the overall, individual privacy standpoint, the concept continues to enforce the true lack of privacy and misplaced trust that we as users continue to place in large companies such as Google; and in this case, everyday individuals, that we at some point felt comfortable sending a simple email too.

Google Considering a "Buy" Button Right on Mobile Results

by @ Louisville Web Design News | Logic Media

There had been rumors for a while that Google would eventually put a "buy" button right on the search results to allow visitors to make a purchase while skipping the retailer's own online store. Now it appears that this is becoming a reality.

Mashable and The Consumerist are reporting that google is testing this feature now for mobile searches. This is partially a response to low mobile conversion rates, as customers are two times more likely to complete a purchase on a retailer's website on a a desktop, as opposed to a mobile device. With the new addition of the BUY button directly on the mobile device Google hopes to increase overall purchase ratio for mobile shopping.

According the the reports, Google will host the entire transaction, while the products continue to be supplied from the retailers. It's not completely clear from the reports what this means for the merchant processing portion, or how inventory control is managed.

Google also will start "deep linking" into select apps, which means that clicking on that mobile search result could open up the eBay app on your phone, for example.

SEO: The Beginner's Guide to Search Engine Optimization from Moz

SEO: The Beginner's Guide to Search Engine Optimization from Moz


Moz

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.

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