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Tampa SEO (Search Engine Optimization) | Webhead Interactive

Tampa SEO (Search Engine Optimization) | Webhead Interactive


Tampa SEO | Search Engine Marketing | Social Media Marketing

Tampa SEO services from Webhead Interactive put you at the top of Google! Learn about our search engine optimization strategies and get a free SEO analysis!

7 Reasons Why Your Business Should Invest In SEO

by Pedro Rivera @ Innovative Dynamic Networks

Google the term “Is SEO dead?” and what comes back in return is over 44 million references including the aptly titled article of the same name by fellow Forbes contributor Jayson DeMers. In his article DeMers shares a conversation he had with Sam McRoberts, CEO of VUDU Marketing and a widely published expert in the […]

The post 7 Reasons Why Your Business Should Invest In SEO appeared first on Innovative Dynamic Networks.

Get an SEO Edge Over the Competition with Mobile Conversions using AMP

by SolutionBuilt @ SolutionBuilt

Attract qualified leads using the latest cutting edge feature: AMP landing pages You’ve heard the common search marketing speak about page load speeds, content is king, etc., but you may be looking for something else to give you an edge over your competition. A solution with a cutting-edge content delivery platform is appealing for many reasons. Accelerated Mobile Pages, otherwise known as AMP, landing pages quickly relay content to potential customers on their mobile devices and...

The post Get an SEO Edge Over the Competition with Mobile Conversions using AMP appeared first on SolutionBuilt.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

Tools Of The Trade #1 - 1Password

by @ Louisville Web Design News | Logic Media

The nature of our job (web design, SEO, and online marketing) is unique in ways that were unimaginable a decade or two ago. We have tremendous flexibility in how and where we work, and even the methodology we use. Results are expected, as always, but it is now, more than ever, our own burden to define our work process and the tools we use to accomplish it. Certain software and services have proven themselves over time to be surprisingly useful and save us time, money, effort, or stress. This is the first article in what I am hoping will be a recurring segment about the tools that we use to do our work.

Several aspects of our work require us to deal with login information for various sites. We frequently maintain client logins for google apps/gmail, google places, content management systems, email newsletters, online directories, web servers, and countless other online services as a service to our clients. These logins are often sensitive—a good deal of trust is placed in us to hold this information. Maintaining hundreds of these accounts used to be complicated.

Enter 1Password. I learned about this software from a podcast, and have seen it recommended on several high-profile sites. Basically, 1Password is an intelligent password management system with integration into various web browsers. It allows us to maintain a large set of accounts and passwords in a secure, but very efficient and easy to use manner. While most modern browsers have a password manager of some form that may suffice for lighter use, when you do a large amount of cross-browser testing, a tool like 1Password really shines.

Besides passwords, the program can store software serial numbers, credit card information, personal information, server accounts, and even arbitrary notes, all secured. It's a one-click process to fill out a shopping card address/credit card form.

Since we have a few people working on the same projects, we discovered that 1Password can even sync over Dropbox. Adding a new password on one computer will push it to all other synced computers in seconds! The iPhone and iPad applications also sync, so you can have access to your private information wherever you go. Gone are the days of separate lists of passwords all out of sync and out of date.

1Password is one of the first things I install on a new Mac, and it's hard to imaging what we did before. I highly recommend it to anyone who has struggled with password or account maintenance.

Web Design: The Bottom Line-Cost vs Investment

by @ Louisville Web Design News | Logic Media

As I have mentioned in some of our previous blog posts, having a website that can’t be found by your potential clients during their time of need does not help your business. After discussing web design with many business owners, the “bottom line” starts to play a final role in their decision process. But when making that decision, a very important factor to consider is “you get what you pay for.” An unprofessional, poorly designed website without any search engine optimization could, in the end, actually cost a business more money than not having a website at all.

When business owners consider developing a new website or redesigning their existing one, Search Engine Optimization (SEO) factors should play a crucial role in their decision making process, as SEO is directly linked with return on investment. One sure way to miss out on proper lead generation from the search engines is to disregard some of the major SEO requirements such as:

  • Proper registration of the website with major search engines
  • Writing site content with search engine optimization features in mind
  • Clear on-site navigation
  • Proper development of on-page structure

When choosing a web design company, make sure to choose a firm that not only designs professional, top of the line websites, but also optimizes your design with all the major search engines to maximize your return on investment. At Logic Media, we strongly believe that no marketing effort, including web design, should be considering a “cost”, but instead be a long-term investment that continuously generates leads and expands your company’s market share year after year.

Search Engine Market Share Update - Early 2014

by @ Louisville Web Design News | Logic Media

Once again, it's the time of the year to look at U.S. search engine market share numbers. Based on the numbers reported by the comScore Search Share Report, here is the latest search engine market share breakdown:

  • Google – 67.3% of the market (with 12.3 billion monthly searches)
  • Bing – 18.2% market share (with 3.3 billion monthly searches)
  • Yahoo – 10.8% market share (with 2 billion monthly searches)
  • Ask – 2.5% market share (with 452 million monthly searches)
  • AOL – 1.3% market share (with 243 million monthly searches)

Over the last year, Bing's market share numbers experienced an increase of 3%, mostly at the expense of Yahoo's market share. Ask's and AOL's numbers have been decreasing steadily over the last year. Google mostly remaining unchanged.

As the overall number of searches continues to grows each year, search engines have a chance to capture more share of the volume as it increases. Whether at the expense of their competitors or through an organic gain, the battle for the market shares continues on. With Google remaining as the primary search engine both nationally and world wide, Bing is still trying to hard to move up from their constant number two spot and steal a bit of Google's fortune.

Looking to Hire a Digital Marketing Agency? Think Twice

by Joanne Poh @ Equinet Academy | Digital Marketing Training Course Singapore

Many of my friends and clients have had to deal with digital marketing agencies in the course of their work when their companies decided to outsource certain activities such as SEO or community management. Unfortunately, the majority have had unpleasant things to say about their experience. A large fraction of the agencies out there are, […]

The post Looking to Hire a Digital Marketing Agency? Think Twice appeared first on Equinet Academy | Digital Marketing Training Course Singapore.

Website Search Engine Optimization Process

Website Search Engine Optimization Process


1st on the List

Website search engine optimization process; SEO steps include site and server analysis, keyword research, SEO content writing, conversion tracking, analytics and more.

Dynamic Website Design

by @ Louisville Web Design News | Logic Media

In the ever changing world of new technologies, the realm of website design is constantly adjusting to keep up with new, updated methodologies and software. One thing that has been changing over the years is the size of an average monitor screen as well as the average browser size and browser resolution, causing website designers to reconsider the dynamic nature of their website design.

Complicating this even more, the landscape of the web browser itself has been changing over the years. Today, a large portion of web browsing and online searches are done on non-traditional devices such as mobile phones and tablets, creating even a higher need to consider the dynamic nature of each website.

When starting a website design project, one of the first factors that comes up for consideration is the decision of the website width. Website width can be determined or designed in a number of ways.

The traditional route and the one that is probably the mostly widely known is the fixed width design-a concept where the website designer builds a website to a specific number of pixels. This causes the website size be set and display at the same width between all browsers, mobile devices and tablets.

Another option that has been popular in recent years is a website design with a fluid or “liquid” layout. This design technique adjusts your website width based on the size of your user’s browser window or browsing device. Therefore, if an individual has a large size monitor and uses a web browser that stretches the entire width of the screen, a fluid layout would accommodate the user and size the website to fit the wide screen.

More recently, however, the responsive design has been invented and carries a similar idea as the fluid design. It is more advanced in that it addresses the more recent issues of website browsing on multiple types of devices including variously sized computers and their browser screens, mobile devices such as iPhones or Androids and tablets like an iPad. By accommodating all types of users, regardless of their web browsing preferences at any one time, a responsive design is often referred to as the “holy grail” of website design methods. This feature-rich approach comes with the downside of extra complication and complexity, including multiple versions if images at different sizes, and considerable testing.

When starting your website design project consider the type of users who will generally use your website and think of the most appropriate route to take when setting your website width. Whether you choose to design your website in a fixed width, fluid or responsive design, none of the routes are wrong as long as your website displays properly on your target market’s screen and carries a high conversion rate.

Search Engine Optimization (SEO) Services Delhi | SEO SMO PPC Delhi Noida Gurugram

Search Engine Optimization (SEO) Services Delhi | SEO SMO PPC Delhi Noida Gurugram


SARTHAK WEB DESIGNS

Search Engine Optimization (SEO) Services Delhi helps you maximizing the number of visitors to a particular website by ensuring that the site appears high on search engine results .

Integrated Marketing: A Comprehensive Approach

by SolutionBuilt @ SolutionBuilt

There are a lot of things to consider when you are creating a marketing strategy. There are so many areas of both digital and traditional marketing that your business needs to take advantage of to create the most effective strategy. This should include search engine optimization, paid advertising, social media, possibly radio or television advertising, and print advertising just to name a few. The smartest thing to do is to hire one company or marketing...

The post Integrated Marketing: A Comprehensive Approach appeared first on SolutionBuilt.

SEO Made Simple: A Step-by-Step Guide

SEO Made Simple: A Step-by-Step Guide


Neil Patel

Guess how many blog posts are published each day. Any ideas? Over 2 million. That means 46 people have pressed publish by the time you read these 4 sentences. This makes it kinda tough to stand out. But you have to, if you want to make your blog a successful one, that is. While I …

4 SEO Tactics for RankBrain and Human Behavior Signals

by Ron Dod @ Monitor Backlinks Blog

In October of 2015, Google confirmed the use of RankBrain as a way to help process its search results. At the time, it was only used in about 15% of all searches. Today, it is one of the main factors that goes into Google’s search ranking algorithm (source). Therefore, it is very important that we ...

The post 4 SEO Tactics for RankBrain and Human Behavior Signals appeared first on Monitor Backlinks Blog.

10 Reasons Why SEO is a Continuous Process (Infographic)

10 Reasons Why SEO is a Continuous Process (Infographic)


Digital Marketing Philippines

In this infographic we show you the top 10 reasons why SEO is a continuous process based on data, figures and studies curated on different authority sources online.

How to Make SEO Work for Your E-Commerce Site (Part I)

by JumpSix @ Jumpsix Marketing

Improve Your E-Commerce Site with SEO E-commerce shopping plays an integral role in people’s day-to-day lives. Each day, more and more people move away from shopping in physical brick and mortar stores and move toward purchasing everything from books to bulk groceries to clothing online. If you run an online store, you have probably noticed […]

The post How to Make SEO Work for Your E-Commerce Site (Part I) appeared first on Jumpsix Marketing.

Be Where It Matters - Search Engine Market Share

by @ Louisville Web Design News | Logic Media

To no one's surprise, the market share in the search engine world has been won by Google. Based on the latest reports for November 2009 by comScore Core Search Reports, Google is leading the U.S. market share with a commanding 71.6% of searches. Yahoo! continuously loses market share and currently holds second place with 15.4% of the search engine market. Microsoft's markets share (MSN/Live/Bing) is following in third place with 9.3%, but is experiencing some growth due to the Bing rebranding efforts. Ask.com has most of the remainder of the market share with 2.65% of the market.

Since 2004, Google has been dominating the U.S. search engine market share and has doubled its share over the last 5 years. Microsoft has been trying hard to gain against Google with its new Bing rebrand, but has only increased slightly over the last six months.

Source: http://blog.seattlepi.com/microsoft/archives/187736.asp

The 5 Essentials of On-Page Search Engine Optimization

The 5 Essentials of On-Page Search Engine Optimization


Inc.com

When it comes to SEO, always modify and iterate.

Thoughts on the Website Fold

by @ Louisville Web Design News | Logic Media

If you’re an online-savvy individual, you have probably heard of the term “the fold”, and about the overall idea of keeping all the important information regarding your business “above the fold” of your website. Over the years, I have had a number of customers bring their concerns regarding “the fold” to my attention both before and during the developmental process of their home/landing page.

When the term “the fold” was initially coined, it referred to a newspapers' actual fold line and the importance of displaying the most relevant or eye-catching information before the actual halfway point of a newspaper’s front page—i.e. “above the fold”.

However, the idea of a website fold is slightly different when compared to the newspaper. Unlike the newspaper, in the online world there are number of factors that can affect the actual position of the fold.

First of all, the position is heavily dependent on the size of your Internet browser window. Over the last decade, computer screens have changed in sized significantly. Ten years ago, I was operating on a 14-inch screen with 800x600 resolution, which meant more than 70% of an average page was below the fold. Today, my MacBook Pro has a 15-inch widescreen display with 1440x900 resolution—between the resolution and other factors, now over 60% of an average webpage is visible.

The secondary factor that will affect the position of the fold is an individual user’s browser selection, toolbar settings and default font size. Depending on whether an individual is using Safari, IE, Firefox or Chrome, the top portion of the browser window may range from sparse or very crowded. Personally (despite my husband’s disapproval), I love Firefox. Yes it’s not as “cool” as Safari and not as “new age” as Google’s Chrome, but it has a friendly, mostly minimal interface that fits my usage patterns. Don’t get me started on any of the IEs, though. Depending on your primary online browser and selected browser font size, the amount of information that is displayed below or above the fold will vary.

Now, the question to ask is: How should a business owner and their web designer address the fold in the real world?

One-way to approach the issue of “the fold” is to try to predict its approximate positioning based on your target market. Understanding your target market and knowing your target audience is the key in being able to pinpoint the rough position based on their computer screens and browsers. If your company’s target market is an older age group who didn’t grow up using computers and generally doesn’t spend much time online, it’s safe to say that IE or Firefox (with some exceptions) is their browser, as it is usually the default. And, they are likelier to have their browser font size set higher due to poor eye sight. If your target market is younger and uses the web for most of their business searches, Firefox, Chrome and Safari (for Mac users) would be a safe assumption to make in their browser preferences. And their browser font size is probably set at the default or smaller, making the website fold at a much lower point of the screen.

Secondary, when trying to predict the approximate location of the fold knowing your target markets income level can help you narrow down their possible computer screen sizes. If you target audience has high discretional income, they are more likely to be operating on a larger screen then your average user--in which case the issue of the fold isn’t as big of a concern. However, if your target audience is a lower income group, they are more likely to be operating on an older machine with a smaller or lower-resolution screen, and the idea of the fold becomes more of a concern.

Now, regardless whether or not you can predict the position of the fold on your audience’s screen, the most important factor to consider when laying out a home page is Content Relevance and Hierarchy. When not knowing the exact position of the fold, it’s better to be safe than sorry. Yes, these days more then ever, individuals are a lot more likely to scroll past the website’s page fold, but it’s still important to include the most important items about your business near the top of your website. Features and services that you would like to highlight regarding your business should be present above the so-called “fold.”

Identifying the important information that you would like to present to your website visitors is key. If your goal is to capture your visitors attention within the first 8 second of landing on your website, consider what that information is and where it should be displayed on the page. Identify the features and services you would like your visitors to spot upon their initial landing. If your home page is overcrowded with too much information, you’re more likely to scare visitors away and lose potential leads. However, not presenting the right information above the fold can also result in lost sales as well. It’s a fine line to walk, but a proper website design will make or break your online advertising efforts.

Choosing a web designer that can guide your website project in the right direction, provide their marketing expertise and position your home page for high conversion rates is essential in online marketing. After all, in the long run, a poorly designed website can actually cost you money beyond the initial investment and may even affect your return on investment of other advertising efforts.

Website Design for Credibility and Impression

by @ Louisville Web Design News | Logic Media

In the late 19th century when the mass public was largely unfamiliar and uncomfortable with personal banking, newly established banks had to go a long way to build credibility, trust and confidence in the bank with its investors and customers. As part of the confidence and credibility building process, banks would design their facilities with grand entrances, impressive architecture, ornate lavish decorations, fancy furniture and secure vaults. All to make potential investors or clients feel secure and confident when placing their life savings into a trustworthy bank. To this day, our banks still follow the same concept when establishing a new bank or banking branch. However, in today’s world, the confidence-building factor has been taken to a whole new level. Banks build impressive skyscrapers, hire executives with lengthy resumes and spend millions of dollars on marketing to build that same trust and confidence once required to operate a professional business.

Why am I talking about banks in a web design article? Because the same factors of confidence, credibility, value and trust that banks try to achieve apply to most, if not all online businesses.

Upon the initial visit to your web page, your prospective clients will decide whether or not your company and your website can help them and service their needs. Within the first 8 seconds upon landing on your web site your visitors will determine:

  • Is your company Credible?
  • Can your company provide Value based on their needs?
  • Can your company be Trusted to do business with?

As a business owner, you only have a short moment to make the right impression, and your website design plays a crucial role in conveying the message of confidence and value. This confidence, established properly, can convert your website visitors into lifelong customers.

Consider these statistics:

  • The number one reason why potential clients leave your site is due to Bad Design.
  • Companies lose 48% of their sales because websites fail to build confidence and value.
  • Over 90% of your potential clients will visit your website when considering doing business with your company. I know I will. How about you?

A professionally designed website with proper search engine optimization will go a long way when building the necessary confidence in your business that visitors expect. When hiring a web design firm, choose a team that can develop your company website with confidence factors to build value, credibility and trust, and in turn grow your overall brand awareness and equity. A property designed professional website can:

  • Automatically change the perception of your business in the marketplace
  • Build confidence with prospective clients
  • Increase your company’s overall value
  • Maximize your client conversion rate from all advertising channels

In modern day marketing, if you fail to impress your clients and can’t offer them helpful, valuable solutions when visiting your website, then all facets of your advertising and marketing campaign are damaged.

6 Critical Factors You Need To Consider Before Hiring an SEO Company

by James Reynolds @ Equinet Academy | Digital Marketing Training Course Singapore

Should you hire an agency or should you keep your SEO in-house? This question has been asked for as long as SEO has been around,  and is a relevant question to ask, especially now that many companies truly recognize its importance in establishing their online presence. Certainly, there are advantages to doing SEO with an […]

The post 6 Critical Factors You Need To Consider Before Hiring an SEO Company appeared first on Equinet Academy | Digital Marketing Training Course Singapore.

Local Links And Local SEO – A Full Guide

by Raul Harman @ Monitor Backlinks Blog

Today, a major internet marketing strategy cannot afford to neglect the local dimension. This essential level is not just a playground for pop-up shops to exploit, but a field of rich opportunities every business can snatch. Many entrepreneurs have realized this following the introduction of the Pigeon update in 2014, when reaching the top of ...

The post Local Links And Local SEO – A Full Guide appeared first on Monitor Backlinks Blog.

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

Revamp Your SEO Strategy with Schema Markup and Structured Data

by Ruchi Pardal @ Monitor Backlinks Blog

Schema markup is one of the most crucial yet least used optimization techniques in SEO. As reported on Search Engine Land, around 80 percent of websites haven’t yet implemented schema markup. However, it is something that can boost your website in the search engine result pages (SERPs), if you grasp its concept and method. According ...

The post Revamp Your SEO Strategy with Schema Markup and Structured Data appeared first on Monitor Backlinks Blog.

How To Do Hyperlocal SEO Keyword Research

by Brian Armstrong @ 1st on the List

Even with keyword research tools in hand, doing Hyperlocal Keyword Research is a challenging venture. Simply put, there’s not enough data available in most keyword research tools to provide definitive results for small businesses in humble locations. Before we dive into this article, let’s first explain what we mean by “keyword research”. Keyword research is […]

The post How To Do Hyperlocal SEO Keyword Research appeared first on 1st on the List.

Search Analytics in Google Search Console Delayed 1 Week

by Bill Hartzer @ Bill Hartzer

Google’s Search Analytics data, available to website owners in Google Search Console, is now delayed one week. Under normal circumstances, the search query data is delayed only two days. However, right now the keywords used to find your website is now delayed one week. And Google reps so far, when questioned about this, aren’t providing […]

11 SEO Title Tag Tips and Tricks You Can Implement Today

by admin @ 1st on the List

Are title tags still valid in the ever-changing world of Search Engine Optimization (SEO)? More so than ever! Having well-crafted title tags helps Google assess your page content. This, in turn, results in more accurate exposure for your web page. Exposure equates to better click-through-rates to your website which in turn influences and improves your […]

The post 11 SEO Title Tag Tips and Tricks You Can Implement Today appeared first on 1st on the List.

Search Engine Optimization (SEO) Services

by Web designs @ SEO SMO PPC Delhi Noida Gurugram

Search Engine Optimization Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine‘s unpaid results—often referred to as “natural”, “organic“, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more […]

SEO Services San Antonio | Search Engine Optimization

SEO Services San Antonio | Search Engine Optimization


CityWideSEO

CityWide SEO we provide custom SEO San Antonio packages and solutions to deliver more leads for your business. We will help your business achieve its goals.

SEO in Digital Marketing is Indispensable

by admin @ Midas IT Services

As people invest their lot of time online hence it is a plausible reason why companies and businesses are using digital marketing to connect to their prospective customers and clients. Digital marketing is nothing but all the online marketing endeavors to connect to the local and global clients by leveraging diverse digital channels and networks […]

Google's New Approach to Paid Ads Layout

by @ Louisville Web Design News | Logic Media

In recent months, Google has changed their search results page layout for purchased ads, decreasing the number of ads displayed from a total possible number of 11 ads per page, down to a new maximum number of 7 ads per page.

In addition to the number of ads displayed, the layout of the ad section has been changed to in-line ads only, completely eliminating the right-side ad rail on desktop displays. For high search volume terms, Google will now display 4 ads above the organic search results with 3 more ads being listed below the organic search results.

The new layout would drive some general display and pricing structure changes for all ads, including an increase of pricing for the top 4 ads and overall increase in price for first place placement options.

With a limited number of ads being shown on Google’s main page, lager volume advertisers are now forced to increase their minimum keyword bids and overall daily budgets to continue to have first page ad placement.

Advertiser ads listed in the main body of the page have always generated more leads and produced better returns for the advertiser. In comparison, ads on the right hand side of the screen generally produced relatively few clicks and had a much smaller return on investment. Even though Google’s new change is implemented with the hopes of improving general advertiser return on paid advertising campaigns, as a side result it will generate more revenue for Google.

New questions continue to arise about the effectiveness of each position for ad placement and the general return on investment between first, second, third and forth positions. Most people agree that five through seven, at the bottom, are considerably less effective.

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

Long, Single-Page Web Design Trend

by @ Louisville Web Design News | Logic Media

Maybe you've noticed a trend recently regarding website design: the rising popularity of long, single-page, art-directed websites. Depending on your industry, business, and goals, this type of website may be a good option for you.

These websites work extremely well for businesses that typically don't have a lot of textual content, but can evoke an emotion with large, in-your-face photography and typography. Specifically, industries including restaurants, clubs, design and photography portfolios tend to do better with this type of website design.

What do you gain with a long, single-page website? Simplicity. You are forced into having a minimal menu (or, no menu at all), so the divisions of your page are very well defined. You also have interesting options around advanced browser rendering, including parallax scrolling, which is where different elements on a page scroll at different speeds.

Frequently, a single-page website will be divided up into a handful of sections, such as the top (a large graphic image and phrase), an “about us" section, possibly a menu or other information, and a location/contact section, and a footer.

On the other hand, you can lose the ability to rank well in the search engines if your single-page website is too heavy on the visual portion without much actual content. Without much content or specific pages dedicated to specific topics, it can be hard to rank for your target keywords.

Here are a few examples of well design single-page sites:

Does it sound like a long, single-page, art-directed website may be the right fit for your business? We can help you decide if it makes sense in your industry, and we can make it. Contact us today to get started!

How to Make SEO Work for Your E-commerce Site (Part II)

by JumpSix @ Jumpsix Marketing

These SEO Tips Will Push Your E-Commerce Site Ahead of the Competition In the first blog in this series, we discussed two important SEO strategies for your E-commerce website. In today’s blog, we continue to take a look at the best ways to improve your rank on Google search engine results pages. You can no […]

The post How to Make SEO Work for Your E-commerce Site (Part II) appeared first on Jumpsix Marketing.

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

Google Posts: New Local SEO Opportunity

by Kate Will @ denning e-solutions LLC

4 Reasons to Add a Post This Week Last week, Google rolled out the ability to add posts with a call to action to your Google My Business local listing. We recommend that all local businesses take advantage of this … Continue reading

The post Google Posts: New Local SEO Opportunity appeared first on denning e-solutions LLC.

The What and Why of Google Search Console

by Rebecca Gill @ Web Savvy Marketing

Google Search Console is a must have account for owners of blogs and websites. It is critical for SEO because it helps webmasters understand Google’s view of their website or blog. And the great tools inside Google Search Console don’t stop at reporting. Google also provides multiple data points and suggestions for resolving issues you... Read More

The post The What and Why of Google Search Console appeared first on Web Savvy Marketing.

5 Popular SEO Practices Which Don’t Work Today

by Christopher Flores @ Monitor Backlinks Blog

The SEO world is extremely competitive, which, in turn, leads to competing ideologies and best practices. If you are new to SEO, it wouldn’t take you very long to get confused about which techniques actually work, and which ones don’t. In the recent months, we have seen a whole host of updates from Google. Hence, ...

The post 5 Popular SEO Practices Which Don’t Work Today appeared first on Monitor Backlinks Blog.

Ten Steps Towards Optimizing Your Site for Search

Ten Steps Towards Optimizing Your Site for Search


Lifewire

Search engine optimization can be intimidating, but it doesn't have to be.Learn more about search engine optimization and how you can optimize your site for search engines and searchers in ten easy steps.

Your Website Rankings and Social Media

by @ Louisville Web Design News | Logic Media

In the world of Search Engine Optimization, things are always changing. However the importance of staying active, or at least present, on social media continues to remain an important part of SEO.

When making the decision to establish a presence for your business on social media, first it is important to research, evaluate and determine which social media channels you should stay involved on. The most popular social media options include Facebook, Twitter, Gooogle+, LinkedIn and YouTube. The type of content any one business has available to share will help you determine which social media channels would be the right fit for your business. In most cases, the type of content shared on Facebook can also be shared on Google+ and Twitter without much requirement for modification. Other channels, such as LinkedIn and YouTube would call for a different type of content and target a different purpose.

Finding the right mix of social media channels and setting realistic social media expectations are the keys to determining your social media strategy.

Once you have made your social media selections, it’s important to properly set up your social media accounts, with the proper classification of your business category, business information, links to your website from the accounts, as well as links from your website back to the social media channels. And for true social media fans, your social media feed or feeds can be incorporated into your website for further business promotions.

The main thing to remember when maintaining or increasing your website’s SEO rankings with the help of social media is making regular social media posts with quality content that your followers would consider reading and sharing. Setting up a realistic social media involvement plan ahead of time will help a business to constantly stay up to date on their social media channels and prevent the account from going stagnant. Unmaintained accounts will not only fail to gain new quality followers, but will also lose existing followers (customers). The goal of social media is to keep your business current in the news, build a loyal customer base and promote your business online.

Initially, all business owners have the best intentions when it come to staying active on social media and following their social media plan. Sometimes the busy-ness of running the business on a regular basis starts to take away from the these intentions and cause accounts to get overlooked and outdated.

In order to avoid this issue, a few easy social media best practices can help business owners set up and continue to maintain a solid social media plan.

  • 1. Decide and make a plan for the type of content you plan on posting on all your media channels. Will it be news or short updates? Photos or videos? Any or all of these can work.
  • 2. If possible, assign a designated social media individual in your office or schedule daily or weekly time for yourself to make social media posts.
  • 3. When posting on your social media channels, make sure your content is worth following and seeing on a regular basis for your followers. Avoid posting just to post—instead, have something to say.

Social media strategies and goals shouldn’t be complex or unreachable. The set-up of a realistic social media plan for your particular company’s needs and remembering to stay active will help your business improve SEO rankings and in turn grow your customer base.

Search Engine Optimization - Describing SEO and the 3 major steps involved

Search Engine Optimization - Describing SEO and the 3 major steps involved


WebFindYou

Search Engine Optimization, the 3 major steps involved, and how the WebFindYou Platform and SEO Services solve them to increase traffic to any website

Majestic Adds Outbound Link Counts to Link Data

by Bill Hartzer @ Bill Hartzer

One of the real reasons why I not only use Majestic every day and rely on it’s link data to do my job is the fact that they’re always improving their product. Improving their product, they’ve just announced three new features, giving us SEO consultants even more data to work with. Majestic now has three […]

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

Join Me at SEO Bootcamp OKC!

by Rebecca Gill @ Web Savvy Marketing

This month I held my first SEO Bootcamp in Dallas, Texas. Our attendees came from all over the country and students flew in from a variety of locations stretching from California to Michigan and New York. My students were developers, marketers, and small business owners that work in a variety of industries. This diversity of experience and... Read More

The post Join Me at SEO Bootcamp OKC! appeared first on Web Savvy Marketing.

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

What is SEO?

What is SEO?


Degordian Education hub

Learn what is SEO using our visual SEO guide and improve your business!

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

Use Fiesta to Power Your Digital Marketing

by Citywide @ CityWideSEO

It’s April again, and in San Antonio, that means two things: The Spurs are in the NBA playoffs. Go Spurs Go! It’s Fiesta time, everybody! While many businesses feel a boom from walk-by traffic during the Fiesta events (you’re especially in luck if you’ve got a business that is located […]

The post Use Fiesta to Power Your Digital Marketing appeared first on CityWideSEO.

Conversion Optimization Post Website Launch

by @ Louisville Web Design News | Logic Media

Let's say you now have a stellar responsive website that receives traffic, generates leads, and functions properly to accommodate all your business needs. In this instance, most people would say your work is done! It's time to sit down, relax and reel in the benefits of the website. In reality, despite this common belief, your website should never be left alone, without ongoing improvements, nurturing, and care.

Stagnant, old, unchanged websites that lack necessary features and optimization techniques not only prevent the business from reaching new leads and growth potentials, but unfortunately can also hurt the reputation.

As we have mentioned in our previous web design, search engine and conversion optimization marketing articles, after a website's launch, all properly developed websites generate a ton of data. This data, if properly analyzed and applied, can lead to a slew of possible website improvements and development features that can improve your site traffic, lead generation, conversion rates, and most importantly, have your website continue to work for your business harder than ever.

There are several very simple conversion optimization steps every company could take to develop new website optimization opportunities and easily implement the necessary changes to advance their website. In this article, we will focus specifically on website analytics.

Utilizing Website Analytics

For starters, with the help of web analytics software (such as Google Analytics, for example), companies can track and determine the type of traffic that is currently visiting their websites. This information can allow companies to determine several factors:

  • What type of visitors are coming to the website?

    Do these visitors fit into the right demographic for the business? In other words, how do the actual website visitors match up to the company's target market?
  • Where are the website visitors coming from?

    Depending of the traffic source, companies can determine what outside digital sources direct the most (and most useful) traffic.
  • Is the currently visitor traffic coming from “new" or “repeat" visitors?

    Depending on the desired type of traffic for the business, a company can alter their website visitor types to drive the right blend of new and repeat visitors.
  • What regions of the world does the traffic come from?

    Similar to visitor type, this information can identify if the website traffic comes from desired regions of the world where company does and/or prefers to do business.
  • How much time does an average user spend on your website?

    A high count of visitors to the website aren't very useful if their “bounce rate" (percentage of visitors that abandon the site immediately) is too high.
  • What percentage of users perform the desired “action" on the website?

    Also known as “conversions", this is the desired outcome from a visitor. Whether it's to buy something, request a quote, or sign up for service or newsletter, how many of these users “convert" to a customer.

Analyzing the Data

Properly collecting and analyzing all of this information can help business owners decide whether or not their current website and other marketing efforts work properly to attract the right users. This data can help determine if the efforts are generating the right amount of traffic. Does that traffic finds your website insightful and sticks around on it, or does the traffic bounce right back out?

Making the Appropriate Changes to Increase Conversions

After identifying useful data points to your specific case and analyzing the data, it's extremely important to determine and take the proper action in order to address any flaws of the website to improve conversion rates. For example, improper perception and wrong implementations can harm the website conversion rates.

At Logic Media, we spend countless hours analyzing our own and our clients' data to ensure that none of our website efforts lack the necessary features to help convert traffic. With the help of various digital tools, we collect, analyze, and process the data on our client websites to help them determine all the possible ways to further improve their digital experience and help them grow their business.

If you are wondering what step you can take with your website to have it “work" for you, give us a call at 502.252.1446 or email us at info@logicmediaweb.com , we'll be glad to help.

Cat Videos and Marketing

by @ Louisville Web Design News | Logic Media

Ahh, cat videos--known and loved by all. Besides the general knowledge of the huge popularity of cat video views, the sheer numbers behind the phenomenon are staggering.

In addition to having a very long list of cat-related search terms, Funny Cat Videos is leading the number of searches by a huge margin.

  • On average 7,179,710 searches are performed each month worldwide
  • 2,424,475 of those searches are done in the US – Over a third
  • 1,012,080 of those searches are done in UK
  • 55% of those searches are done on standard browsing devices such as desktop computers
  • 31% of searches come from mobile devices and remaining 13% from tablets

With so much human eyeball traffic being dedicated to entertaining cat videos, smart marketers are savvy enough to use the trend to their advantage. Over the last month, GMC has been running YouTube ads before top played funny cat video search results, targeting and designing their ad for the proper audience.

YouTube ads longer than 14 seconds can be skipped after the first five seconds, but designing an ad good enough to capture the audience and keep them from not skipping the ad is tricky. GMC’s marketing team has hit the spot with their cute cat video commercial advertising their new line of vehicles and did so by capturing their audiences attention all the way to the end of the ad.

Our family, with two animal-loving children, is fascinated with cute cat videos along with the rest of America. We find ourselves watching cute funny cat videos non-stop all hours of the day. Unlike all the other commercials that go skipped, the GMC cute cat video is watched over and over, and in fact is sought after as a treat.

YouTube advertising might still be considered a new concept to some marketers, but with a staggering number of users now using YouTube as their primary video viewing platform instead of regular television, marketers should take note of the change, take some lessons from GMC’s marketing department, and get creative.

Over the next decade, “traditional” marketing channels such as television or radio ads, direct mail, or print will reach less and less individuals. YouTube is the platform that has drawn in audiences of all ages, especially the younger population, and captures their “undivided” attention all day long. A phenomenon like that should not go unnoticed.

Eight Pro-Tips to Improve Keywords Ranking in 2017

by admin @ Midas IT Services

Are you facing difficulty in ranking your site? If yes, then there is quite a possibility that you are perplexing over the issue as why the target keywords are still not ranking on the Google Search Engine, right? Well, a smart webmaster is aware and understands that Google keyword ranking is essential to attract the […]

What Percentage of Companies that Sell SEO Actually Know SEO?

by Josh Rubin @ Creative California

Just last weekend, I spent the entirety of a Saturday rebuilding my website. I get these moments of inspiration where I feel like I could improve my site, then I tear it down and build it from the ground up. That's great, but then I also have to go in and do a full SEO […]

The post What Percentage of Companies that Sell SEO Actually Know SEO? appeared first on Creative California.

Google Search Analytics Data Still 1 Week Delayed

by Bill Hartzer @ Bill Hartzer

You may recall me posting just the other day that Google’s search analytics data is one week behind. Usually, the data is two days behind. But, even after about a week, the search analytics data is now still about one week behind from being reported in Google Search Console. I just checked, and it looks […]

What Is Search Engine Optimization And Why Is It Important

What Is Search Engine Optimization And Why Is It Important


reliablesoft.net

Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. What is SEO? Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be

Who Uses The Internet in 2013 - A Demographic Breakdown of Internet Users

by @ Louisville Web Design News | Logic Media

Several years back, in the hope of further understanding the conversion tactics for internet users, we wrote an article regarding internet users and internet demographic breakdowns. Considering the nature and speed of change online, internet data that’s over three years old might as well be considered ancient. Here is a look at a more up to date demographic structure of the usage of the internet in 2013, and a comparison to how it has changed since 2010.

In 2013, 85% of the United States population is online - that's 85% of males and 84% of females. The age breakdown is:

  • 98% of users between ages 18-29 are online (up 5% from 93% in 2010)
  • 92% of users between ages 30-49 are online (up 11% from 81% in 2010)
  • 83% of users between ages 50-64 are online (up 13% from 70% in 2010)
  • and 56% of users 65 and over are online (up 28% from 38% in 2010)

Compared to the user data three years go, each of the demographic age groups experienced growth in usage. The vast majority of people under 50 are online, and those older are starting to catch up. Interestingly, it is the senior age group of 65 and over that experienced the highest increase in usage (up 28%) over the three year span. The 50-64 age group had the second largest usage growth (up 13%)..

The breakout by number of users in various household income levels also experienced a slight change:

  • 76% of users online have income of less than $30,00/year (up 16% from 60% in 2010)
  • 88% on online users have income levels of $30,000-49,999 (up 12% from 76% in 2010)
  • 94% of online users have income levels of $50,000-74,999 (up 11% from 83% in 2010)
  • 96% of online users have income level of $75,000 and higher (up 2% from 94% in 2010)

Most of the change in internet adoption by income came from the lower income groups of the country. With $30,000 and under users experiencing a 16% increase in the past three years and the $30,000-49,999 income group experiencing a 12% increase in users. Compare that with the $75,000-and-up income group experiencing only 2% growth in the last 3 years.

The demographic breakdown of users by level of education experienced a similar increase, with most of the user adoption in the lower educational level groups.

  • 59% of individuals without high school diploma user the internet (up 20% from 39% in 2010)
  • 78% of high school graduates use the internet (up 15% from 63% in 2010)
  • 92% of individuals with some college user the internet (up 5% from 87% in 2010)
  • and 96% of individuals with a college degree or higher user the internet (up 2% from 94% in 2010)

To further break down the demographics, with regard to race:

  • 86% of the white, Non-Hispanics population is online
  • 85% of the Black, Non-Hispanic population is online
  • and 76% of Hispanic population is online

With regard to urbanity:

  • 86% of urban population being online
  • 86% of suburban population being online
  • and 80% of rural population being online

The most interesting change came in the usage trend data of why users go online. Considering all the new possibilities and new features that the internet has come to offer within the last several years, it’s not surprising that online habits have become more diversified. However, a surprising percentage of users who access the internet for reasons previously listed in our original article remained about the same. Here are some of the reasons with more recent survey data that we found interesting:

  • 91% of individuals went online to use a search engine to find information (up 3% from 88% in 2010)
  • 88% of users access the internet to send or read e-mail
  • 84% of users access the internet to look into a hobby or personal interest
  • 84% of users access the internet to search for driving directions or maps (down 2% from 86% in 2010)
  • 78% of users access it to get news
  • 74% of users go online to pass time or for fun
  • 71% of users go online to purchase a product (down 4% from 75% in 2010)
  • 71% of users go online to watch video on YouTube or Vimeo
  • 67% of users go online to access social networks such as Facebook, LinkedIn or Google +
  • 65% of users go online to make hotel reservations
  • 61% of users access the internet for online backing
  • 53% of users access online looking for information on Wikipedia
  • 51% of users go online to search for information about someone they know or might meet
  • 46% of users go online to upload photos for future sharing
  • 30% of users go online to make a phone call using Skype or Vonage
  • 16% of users go online to use twitter

Considering this updated demographic and usage data, the question is no longer "does your target market use the web?". Instead, you should be asking what is the best way to capture your target market's attention while your target market is using the web, considering their browsing preferences. By using this data, marketing experts and business owners alike can tailor their marketing efforts to coincide with their target market's online browsing patterns and areas of interest.

Google Considering a "Buy" Button Right on Mobile Results

by @ Louisville Web Design News | Logic Media

There had been rumors for a while that Google would eventually put a "buy" button right on the search results to allow visitors to make a purchase while skipping the retailer's own online store. Now it appears that this is becoming a reality.

Mashable and The Consumerist are reporting that google is testing this feature now for mobile searches. This is partially a response to low mobile conversion rates, as customers are two times more likely to complete a purchase on a retailer's website on a a desktop, as opposed to a mobile device. With the new addition of the BUY button directly on the mobile device Google hopes to increase overall purchase ratio for mobile shopping.

According the the reports, Google will host the entire transaction, while the products continue to be supplied from the retailers. It's not completely clear from the reports what this means for the merchant processing portion, or how inventory control is managed.

Google also will start "deep linking" into select apps, which means that clicking on that mobile search result could open up the eBay app on your phone, for example.

Best Local SEO Tips and Resources for 2017

by Brian Armstrong @ 1st on the List

Local search has become a de facto standard for businesses that service consumers in specific locales. Your online presences is just as important (if not more important) than your offline presence. If you are new to the scene of Local SEO and search optimization for your local or small business, here are five Google local […]

The post Best Local SEO Tips and Resources for 2017 appeared first on 1st on the List.

SEO Backlinks 101: The Complete Crash Course to Backlinks and SEO

by Steven John @ Monitor Backlinks Blog

Feel like something’s missing from your SEO? I know what it is, and it’s right under your nose. It’s the almighty SEO backlink—a detail that’s overlooked all the time, by SEO newbies and experts alike. Yup, there are people with tons of SEO and keyword research experience who still have questions about backlinks. What are they? ...

The post SEO Backlinks 101: The Complete Crash Course to Backlinks and SEO appeared first on Monitor Backlinks Blog.

Google Search Console Reports Microsoft Bing Search Results as Links

by Bill Hartzer @ Bill Hartzer

Google Search Console is reporting that pages from Microsoft’s Bing search engine are links back to websites. Today, in my regular review of the links to my website in Google Search Console, I found several suspicious links. I found about 10 Bit.ly links listed. This is normal, as others will use URL shorteners in social […]

Why Does Google Update So Frequently?

by Citywide @ CityWideSEO

As a small business owner, you’ve got a lot on your plate. You’re balancing your revenues and expenses, managing staff, hiring and training new employees and making sure you’ve got enough inventory or materials to deliver your products and services to your customers… and that’s not even considering how much […]

The post Why Does Google Update So Frequently? appeared first on CityWideSEO.

Google Reviews: A Local SEO Must Do

by Kate Will @ denning e-solutions LLC

Making the Most of the Disconnected First Impression There was a time when the first impression you made on a potential customer was direct – that is, a phone call or an in-person meeting. You were able to control your … Continue reading

The post Google Reviews: A Local SEO Must Do appeared first on denning e-solutions LLC.

Google Announces new Mobile Friendliness Tool

by @ Louisville Web Design News | Logic Media

This month, Google released a new Mobile Friendliness Test tool which can be found at https://search.google.com/search-console/mobile-friendly. This replaces the previous Mobile Friendliness Tool, and has a revamped, improved interface. Google's announcement continues:

Mobile is close to our heart - we love seeing more and more sites make their content available in useful & accessible ways for mobile users. To help keep the ball rolling, we've now launched a new Mobile Friendly Test.
The updated tool provides us with room to continue to improve on its functionality, and over time, we expect it to replace the previous Mobile Friendly Test. Additionally, of course this tool also works well on your smartphone, if you need to double-check something there!

After 2015's mobilegeddon didn't cause quite the stir it was supposed to, Google is doubling down on mobile friendly websites in 2016, an effort that will continue to push non-mobile sites further down the search results. This updated tool is just another signal from Google that they believe Mobile is the future.

Why You Should Consider Search Engine Marketing

by @ Louisville Web Design News | Logic Media

Over the years, Search Engine Marketing (SEM) has received a bad rep, with discontent stemming from business owners and the general online public. Business owners are afraid of paying enormous fees and user fraud, and the general public feels like the ads displayed on search engines do not accurately represent their search criteria. SEM Pay-Per-Click (PPC) programs have had their fair share of unfavorable opinions and outcomes.

But, being in the world of online marketing and search engines, one things is for sure: SEM PPC programs are more popular now than ever before, and, believe it or not, they produce real, easy to measure results and make lots of businesses thrive.

Now, considering the high cost and potential unfavorable ROI and, at times, poor conversion rates, why would someone want to consider a PPC program?

1. SEM Programs Can Produce Immediate Results In Sales and Lead Generation

Unfortunately, as much as I support Search Engine Optimization (SEO), it’s not an immediate overnight process to first page rankings on Google, and you must take many factors into account in order to achieve results. If a company is looking for immediate results for business promotion and lead generation, SEM can get them there in less than an hour. With Google’s quick ad set-up options, individuals can get themselves on Google’s first page for their relevant keyword terms and start growing their business right away.

2. SEM Campaign Can Guarantee 1st Page Rankings

In the world of online marketing, everyone (qualified or not) is way too eager to start marking promises to business owners for first page rankings on Google. The unfortunate truth is that through SEO efforts, first page rankings can not be “guaranteed”. In the volatile world of online marketing, a site’s rankings, ranking processes and ranking longevity are always changing. SEM programs are the only guaranteed way for a business to be not only on the first page of Google, but lock up the first listing in the ad area.

3. SEM Campaign Can Place You Ahead of Your Competition

Even with first page organic rankings, a business can be lost in the mix of other business who rank around them organically. One of the best ways to generate leads through search engines is to lock up the search engine’s first page real estate. Just like in general advertising, locking up your target market’s active awareness is what drives them to think of your business instead of your competition during their time of need, and the same principal applies with active real estate on Google.

4. Unlike Other Advertising Options, It’s Easy to Track the Performance of an SEM Campaign

One of the hardest and probably most overlooked things in advertising is tracking the performance of an advertising promotional campaign, both online and traditional included. Businesses can spend thousands if not millions of dollars on advertising and at the end of the day may not even know if their investment was worth the efforts. The overall nature of SEM campaigns is designed in such a way that business owners can easily track their PPC investments and control their budgets on a daily basis and stay on track toward a positive return. This allows the business owner to make an intelligent decision for their future marketing efforts when deciding whether or not they should continue the advertising efforts through the SEM program.

Having said all this, I don’t want it to sound like that the SEM PPC program is the right and the best solution for every business or every scenario. With proper examination of each business’s marketing model, online presence and industry patterns, a well designed and administered SEM program can be a very powerful aid in growing a business and generating quality leads. In my opinion, it’s always worth a thought.

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)


Hobo

Updated: SEO for Beginners 2016. A guide to search engine optimisation for Google in the UK and aimed at beginners.

✅ 34 Search Engine Optimization Tips - Best SEO strategies

✅ 34 Search Engine Optimization Tips - Best SEO strategies


Monitor Backlinks Blog

The best Search Engine Optimization tips to help you take your organic traffic to higher standards. Read 34 SEO tips and improve your rankings.

Robots and cobots in Logistics 4.0 – the next stage of growth

by J-P De Clerck @ i-SCOOP

Despite the de facto main attention for the Internet of Things when people talk about ‘Industrie 4.0’, many other/related technologies and realities take center stage in Industry 4.0 and Logistics 4.0. Among them: robotics. Obviously, they are already used a lot in manfacturing and logistics. However, the market is about to accelerate as research and […]

5 SEO Factors You Can Expect to Change in 2014

by Andrew Broadbent @ Vab Media

Change is the only element that is constant for Search Engine Optimization or (SEO) Here are 5 SEO factors that changing in 2014. Let us know what you think.

Personal Reputation Management: Fight to Be Seen Online

by Bill Hartzer @ Bill Hartzer

Image courtesy jobmob.co.il You are responsible for your own personal reputation online. As a manager at various companies search marketing agencies over the years I have had to do my fair share of hiring. I believe that it behooves me to share with the job-seeking public, some words of advice. Having been in this industry […]

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

A 4-Step Digital Marketing Strategy Framework

by Dylan Sun @ Equinet Academy | Digital Marketing Training Course Singapore

Get Your Free Copy of the 4-Step Digital Marketing Strategy Framework Ebook This article aims to equip you with a fundamental understanding of what digital marketing is, how successful companies are doing it, and what processes are required in place to ensure a successful digital strategy for your business. We hope after reading this, you’ll […]

The post A 4-Step Digital Marketing Strategy Framework appeared first on Equinet Academy | Digital Marketing Training Course Singapore.

Additive manufacturing at IN(3D)USTRY – from needs to solutions and evolutions

by J-P De Clerck @ i-SCOOP

Industrial additive manufacturing and industrial 3D Printing in evolution – definitions, research, examples and resources from Barcelona Industry Week event IN(3D)USTRY. Additive manufacturing might not be the best known and certainly most mentioned aspects of the whole Industry 4.0 range of technologies/applications but it’s certainly one of the most exciting, promising and ground-breaking ones (for […]

SEO Competitive Research Is Vital to Your Marketing Efforts

by Rebecca Gill @ Web Savvy Marketing

SEO competitor research is a process that reviews existing and future competitors. This is something that has been done in traditional marketing for a very long time. When you weave SEO into the competitive research mix, you will expand your existing traditional competitors with additional online competitors. You might be asking why you would have both... Read More

The post SEO Competitive Research Is Vital to Your Marketing Efforts appeared first on Web Savvy Marketing.

Confirmed By Google: Link Rot is Normal Website Maintenance

by Bill Hartzer @ Bill Hartzer

Google’s John Mueller has confirmed that link rot is normal website maintenance. I will go one step further and say that you should be dealing with it on a regular basis. There is no confirmation or indication that dealing with link rot will improve search engine rankings. However, I personally believe that dealing with link […]

How to target and rank high for low competition keywords

by Andrew Broadbent @ Vab Media

How to target and rank high for low competition keywords Don’t try to optimize your website with keywords that have too much competition. As an example. If you did a Google search for the keyword “SEO” it returns a result of 351,000,000 pages! You don’t need to be a marketing genius to realize that there […]

Announcing SEObits – A New SEO Podcast

by Rebecca Gill @ Web Savvy Marketing

Many years ago I had a friend suggest I launch a podcast. I dismissed it and dismissed the idea each time someone else mentioned the same idea to me. In my mind there were tons of podcasts in the WordPress industry and I just didn’t want to be another one. Then over the 18 months... Read More

The post Announcing SEObits – A New SEO Podcast appeared first on Web Savvy Marketing.

Google’s Search Quality Rating Guideline Updated in 2017

by Vania Benavides @ Vab Media

  2017 Google Search Quality Rating Guidelines Released- with a new emphasis on Mobile and Usefulness and Fighting Fake News By Vania Benavides Most digital marketing professionals in the SEO community are used to getting information second hand. Google is famous for guarding the secret inner workings of how its search engine algorithm really works, […]

Google Real Time Search

by @ Louisville Web Design News | Logic Media

OneUpWeb, an online research marketing firm recently performed an eye-tracking study regarding recent integration of Real-Time search results into the Google searches. With this addition, Google’s goal is to update the real-time stream feed for searches based on live web traffic from tweets, news articles, Yahoo Answers and other sources. As of last three month you might have noticed a scrolling feature in the organic Google search results constantly updating with “relevant” information regarding your query.

Like the majority of the population, I’ve only recently learned of Real-Time search result concept. And considering my interest in the developments and changes in the search engine world and their marketing implication, I had to do some research and analysis.

After running a quick search on Google for Hurt Locker, it being the most recent “pop cultural event” due to the recent Oscar win, the Google search results did include a real-time stream. It included various publication reviews of the movie, opinions on the recent Oscar wins, and general public twitter feeds regarding the subject. How relevant or useful was the real-time results? Well, personally I didn’t find the real time results to be any more helpful than the regular organic results and somehow I assigned less credibility to the stream.

As for the result of the study, to no one’s surprise the vast majority of the survey group had never heard of real-time search results prior to the study and after learning about the concept only one quarter of the surveyed group cared about the real-time results. The real-time results could potentially be useful in some searches depending on general interests and information needs of the user; however, the organic search results do seem to be more relevant, and in most cases more credibility is assigned to the organic search results as opposed to the random public twitter feeds on the matter.

I do think that as social media continues to develop online, Google’s real-time results will consist of more relevant and useful information and carry more value for the end user. However, for now it’s still work in progress. It would be interesting to see how the real-time search feed continues to evolve and become a bigger part of the organic search results.

Saving the Image of British Petroleum

by @ Louisville Web Design News | Logic Media

Considering everything that has happened with the British Petroleum disaster, it’s safe to say that the company’s public relations and marketing departments have a tremendous challenge ahead of them.

As extremely profitable but questionably eco-friendly oil company, BP already has a large struggle keeping a positive image with the general public. Now, when you add a full-fledged environmental desaster—millions of gallons of crude oil in the ocean, scores of sea creatures and birds killed, harm to natural habitats, property damage, loss of human life, and accusations of negligence by the president himself--things go from bad to worse.

The constant bombardment by the media for the “best, freshest coverage” means showing the worst angle possible of every aspect of the disaster. Compound that with the continuous joking by satirical channels (@BPGlobalPR on Twitter comes to mind) and other countries now trying to shine their own “light” on the issue does nothing to help their situation.

Just to make something clear, I’m not defending BP or at all saying that the situation has been handled properly pre- or post-explosion. Instead, I will trying to set my personal issues aside and think not of the implication that this disaster will have on our yearly (usually beautiful) trip to the beaches of Destin, FL, and only analyze the issue from a marketing perspective.

As the disaster continues to worsen in severity, BP more than ever should be implementing the strategic marketing plans already pre-planned by their PR department. The development of the multi billion financial fund for disaster relief was step one of this process.

At this point the company has two very different, very broad marketing approaches to choose from.

One option is to completely abandon all former brand names and marketing efforts and start over. Pretty big, I know. This is similar to what Blackwater did after realizing that no marketing or money in the world can repair the image of the company after the events of Nisour Square in Baghadad in 2007. Now, Blackwater hopes that the general public will not realize that Xe is one and the same, and if they do, the company’s message preaches a complete change and turn around.

Judging from the initial steps of BP’s marketing strategies, it doesn’t seem like this is the option they are exercising. But in all honesty, as disastrous as the BP oil spill has been, it still doesn’t come anywhere close to the former Blackwater’s doings.

The alternative is the approach that BP has decided to take, and, in my opinion, is probably the best route. The plan seems to be to implement proper public relations strategies that will eventually lead to improving the image of the company. The goal of BP’s marketing department should be to involve itself into the efforts of rehabilitation of the shore lines, the company’s involvement and assistance with general rescue efforts, and everything from ocean and shore cleaning to visits to the communities effected by the spill.

The allocation of 20 billions dollars to the relief fund is definitely a good start, and so is the establishment of The Gulf Research Institution funds. Contributing money to the communities helps subside the negative opinions of the general public. That said, mere money may be seen as a passive, disconnected way to help, especially when many hold the view that the company practically pumps money out of the ground.

Another approach could be for BP executives to visit or temporarily relocate to the affected areas and speak to the public regarding their commitment to recover, issuing some “sincere” apologies. Executives may be wary, however, as there is a strong resentment for them in the area. Come to think of it, Xe may be able to provide protection…

There are countless ideas that BP could implement as part of their image recovery process and a 20 billion dollar capital budget to draw from will surely help. Smaller, more “personal” efforts would go a long way, not only for the people directly helped by the efforts, but also to help personalize the company with the public. It could put a more personal, caring face on a company that today is viewed as “big, corporate, evil BP”.

It will be interesting to see what marketing strategies BP is going to implement, how successful they will be, and how long it will actually take to fix the damage—both to the environment and their image.

Responsive Web Design and Why It’s an Absolute Must

by @ Louisville Web Design News | Logic Media

When you enter into the world of web design or website redesign, designers and marketers immediately start stressing the importance of having a responsive website, or, what others sometimes confuse with a “mobile-friendly” website.

Today, having a mobile-friendly website is an obvious must, both from a user standpoint and as an overall market requirement. However, mobile-friendly web design techniques are still vastly different from a true responsive website design approach.

We still see “mobile-friendly” websites that are actually “mobile-only” websites, built as a duplicate of the “full-size, desktop” website. This can cause a number of problems, and still does not address the fact that there are screen sizes other than “phone” and “desktop” – there are tablets, for example.

Unlike a mobile-friendly website that only account for mobile devices into it’s structure, responsive web design accounts for all devices and their various browser size dimensions .

Responsive design takes into account all size of mobile phones and tables, including the various web browser sizes that correspond with each device, as well as desktop and laptop screen sizes and various web browser sizes associated with each screen.

A properly designed responsive websites generates a wide range of benefits when compared to a mobile friendly website.

Responsive Web Design Generates a Seamless User Experience

Unlike non-responsive web design, responsive websites seamlessly adapt and restructure themselves to users’ web browsing environment, in turn creating a website browsing experience that users enjoy, leading to better user conversion rates, whether for product sales, user signups and/or lead generation.

Responsive Websites Cost Less

When taking into account the initial website design cost of a responsive website and ongoing website maintenance cost associated with adding new pages and updating general information, responsive websites are much easier to design and maintain into the future. This leads to them actually costing less than a non-responsive websites.

Plus, at Logic Media we do charge anything extra for a responsive web design project -- it’s part of our standard service.

Responsive Design Increases Your Website Traffic

Because responsive design allows your website to function across all devices and all browsers, all users will be able to visit and easily use your website.

Improve Your Search Engine Rakings with Google

From the lead generation and search engine ranking standpoint, this is probably the most important aspect of responsive web design. Over the last several years, Google has set a strict set of guidelines that penalize websites that do not meet their current mobile friendly browsing standards, and decreases the website’s search engine ranking position as the result.

Today, with vast amount of options for web design styles, approaches and techniques, it can get complicated and confusing to know what option and approach to take. However, when it comes to a responsive web design approach there should be no compromise on the matter . It’s absolutely a must with any new website or existing website redesign.

How to use Schema Markup for Better SERP

by Kristina Petrick @ Monitor Backlinks Blog

When creating any content for your website, it can sometimes be difficult for search engines to crawl your content and discover the topics you’re trying to present. Schema markup is one tool you can use to help clarify your content, by including markup for SERP that explains to crawlers what your data means. While you ...

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The Top Three Misconceptions of Search Engine Optimization

by Citywide @ CityWideSEO

By now, you probably know how we feel about Search Engine Optimization here at Citywide SEO. Over the past decade or so, SEO has grown from a trendy concept among techie-types into a near necessity for small and large businesses alike. Regardless of your business niche, your growth goals or […]

The post The Top Three Misconceptions of Search Engine Optimization appeared first on CityWideSEO.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

How Search Intent Modifiers Affect Google SERP Features

by Brian Armstrong @ 1st on the List

Did you know that one or two extra words in a search query can affect the type or types of SERP feature Google shows in its results? The team at getstat.com recently posted an article titled How SERP Features Respond to Search Intent Modifiers which shows that swapping search intent modifiers can result in dramatic […]

The post How Search Intent Modifiers Affect Google SERP Features appeared first on 1st on the List.

SEO: Google Announces HTTPS as a Ranking Signal

by @ Louisville Web Design News | Logic Media

A few days ago, Google announced on their webmaster central blog that HTTPS is now one of the various ranking signals that Google uses to determine website rank. They are careful to state that it is [currently] only a very minor ranking factor, but it may become more important in the future. The original article can be found at http://googlewebmastercentral.blogspot.com/2014/08/https-as-ranking-signal.html.

HTTPS is the secure, encrypted protocol used to transfer web content to browsers. Enabling HTTPS requires the website owner to purchase or acquire a "certificate" that is trusted by browsers. These can vary from free to thousands of dollars per year, depending on the level of verification that certificate providers perform to validate that you are who you say you are. Banks and other financial institutions, for example, frequently use the EV or "Extended Validation" certificates to reassure visitors that they are actually on the bank's website and not a phishing site.

The internet community is mostly united, saying that this move by Google is a good thing. In general, HTTPS internet traffic cannot be snooped on by anyone in the middle who has access to your web traffic. This ranges from people at coffee shops to your employer, and even the network provider themselves. A more secure internet is a better internet.

The downside is, of course, the extra cost. While Google has not indicated if any less weight will be assigned to sites using the "free" certificates, most companies will choose to purchase one from one of the reputable certificate authorities. Additionally, any site using HTTPS is required to have it's own dedicated IP address&emdash;something that is in dangerously short supply. Most hosting providers charge extra for additional IP addresses. On the other hand, this monetary burden only helps to establish the authority of sites that properly implement HTTPS.

What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization?


Search Engine Land

Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more.

Our New Online Photo Gallery Feature

by @ Louisville Web Design News | Logic Media

As part of our constant quest to continuously improve our services, customer service, and offer a better user experience with our products, we recently rolled out a newly redesigned online photo gallery, available for all current and new customers. The photo gallery is an add-on module to our custom designed Content Management System (CMS), which allows users to easily manage, edit, and update websites in a secure interface and now better manage their online photo galleries.

Our previous photo galleries feature was optimized for desktop use only. While the older galleries were viewable on smaller devices such as phones and tablets, with the new gallery, the photo browsing experience has been greatly improved. We expect that with the user experience and engagement being significantly better with the new gallery, we will see higher user conversion rates, lead generation and ideally higher sales for our customers.

The new gallery uses a responsive design, which allows for the proper display of photos regardless of the website visitor's device. In addition, touch-enabled devices such as phones and tablets allow visitors to easily swipe photos on the screen in order to navigate the photo gallery. The system also provides photos in a full screen view, for a more immersive photo browsing experience.

Have You Been Listening to SEObits.fm?

by Rebecca Gill @ Web Savvy Marketing

In June I launched a new SEO podcast called SEObits.fm and before I realized it, the summer flew by and twelve episodes have been recorded and published. In case you missed them, here is a list of what I’ve chatted about each week: EP 1: SEO is a Journey and Not a Destination EP 2:... Read More

The post Have You Been Listening to SEObits.fm? appeared first on Web Savvy Marketing.

Website Home Page Elements for Brick and Mortar Businesses

by @ Louisville Web Design News | Logic Media

Over the years I have noticed an abundance of articles on the web about the proper design and optimization of website home pages. Despite their great ideas and suggestions for proper design, few of them actually touch on design and optimization techniques for brick and mortar businesses—the businesses that exist on the streets without ecommerce shopping carts, blog interfaces and software downloads.

As a web design company in a small town, our web design and marketing paths frequently cross with existing businesses that provide a service or product to the general public in a geographical proximity, usually with a physical location. The actual elements on their website home page require a different set of features for proper design and optimization solutions.

1. Identification of Business and Brand

One of the most important features of a properly designed website home page is the introduction and identification of the company name, logo and brand. Frequently, local businesses are searched for by name, and it is crucial to provide visitors with clear identification of website ownership and company information, preferably all in the header of the page.

2. Presentation of Company Contact Information

The second most important feature of each business after their name and/or brand is the contact information. Visitors should see the company’s immediate contact information upon the initial load of the site without having to scan the screen. A website’s home page header should include all of the basic company contact information such as phone number, address and quick online contact options. In addition, in instances where the company’s customers would need to visit the company’s physical location, the address area can also showcase a simple map of the location or link to maps.

3. Quick Overview of Company Services and/or Products

After identifying the company brand and contact information, the next feature that a website should provide is the company’s line of services or products. Frequently this can be done through a brief overview in the photo header of the site or a concise list in the web page body. The size of overview depends on the type and number of services and/or products offered by the business. One option is for extensive lists being presented in easy to understand parent categories with smaller sub-lists.

4. Call for Action Features

Let’s be honest: the vast majority of websites exist to generate some type of revenue for the business, whether it’s through estimate or consultation requests, product sales or membership sign-ups. Considering this, too many sites completely fail to address a call for action feature for their business. The website’s home page should clearly communicate each businesses unique call for action features and drive users toward that goal.

In addition to these features, depending on the business type and service provided, a company can and should select other design and feature elements to include on the home page. For example, for a website whose goal is to drive awareness or knowledge for a unique type of product or service, videos could be a tool to use for brand or product introduction. Or, with a business providing services where a visual project showcase might help generate more sales, the home page could include a photo gallery.

Before starting any website design project, both the website developers and business owners should evaluate the company’s unique web requirements and design a proper home page that includes the basic elements of the design and call for action features that drive business growth.

Website Design and the Google Hummingbird Update

by @ Louisville Web Design News | Logic Media

With Google’s latest algorithm update "Hummingbird" making news around the web, our company has received a few good questions from our clients about the update's effect on their website, website content and specifically their Google search engine rankings.

Considering the effects of Google’s previous algorithm updates such as Panda and Penguin, a fair question on everyone’s mind is "What type of change will this update bring to my website rankings? And considering the algorithm changes from this update, what should be done differently with the website and SEO efforts going forward?

Thankfully, despite the media attention of the update and Google themselves calling it one of their biggest algorithm changes, the update itself doesn’t bring significant change to SEO efforts when compared to Panda and Penguin.

Unlike previous updates that focused on reducing ranking of websites that included Web spam, the Hummingbird update focuses on improving the semantics for the algorithm itself through better content awareness and the visual help of Google’s Knowledge graph.

What is Knowledge Graph?

Upon a user's search for specific topic or category, Google search results may now (and have been for couple of months) include the knowledge graph (see header picture above). A visual carousel of items and/or businesses related to the user's search now appears above the paid and organic searches on the first results page and will allow users to further engage and explore their topical search results with in-depth category classifications, better results and visual interpretations.

In Google’s video example explaining the graph, individuals searching for museums in a specific city will be able to browse the knowledge graph consisting of the specified area's museums and in-depth categories related to the "museum" search term such as artists or works of art associated with a particular museum or museum topic.

From a more business-related standpoint, the Knowledge Graph will effect the display of popular “location” searches for commercial businesses. Of particular note are Restaurants, Bars, Art Galleries and other Local Attractions and Venues that in the past might have been categorized in the map display of Google’s “Places” feature that was discontinued some time back with one of their earlier updates.

With the Hummingbird update being in full effect for several months now, businesses who are seeking to maintain and improve their existing search engine presence and rankings should once more ensure their business's proper registration with the Google+ service, proper set up of their business page, and location extensions on the site. Regardless of the importance of other SEO efforts, the latest update further instills the importance having a proper presence and staying active on Google + with proper a business page set up, and Google's own SEO advice continues to be produce high quality content. With this in place, the Hummingbird update should not seriously effect any other business rankings for relevant keyword terms.

However, with all this being said, even though the Hummingbird update doesn’t throw many new unpredictable wrenches into the mix of SEO, Google still continues to make algorithm changes and new algorithm releases under their existing Penguin update, with ongoing effects to the keyword term rankings of everyday businesses, their SEO efforts and Google’s perceived Web spam efforts.

The SEO Necessity: Blogging

by SolutionBuilt @ SolutionBuilt

When it comes to blogging it seems that some people get it, and some don’t. There is some debate out there as to whether blogging is still relevant in the ever-expanding realm of effective marketing tools. But in our world of Search Engine Optimization (SEO), content is king, and the best way to continuously add new content, and keep your followers involved, is by blogging. Blogging also allows us to build authority and target specific...

The post The SEO Necessity: Blogging appeared first on SolutionBuilt.

Digital Marketing Trends: What are AMP Pages

by JumpSix @ Jumpsix Marketing

Digital Marketing and AMP Pages If you’ve ever searched for news on a particular topic or product, you’ve probably seen AMP pages. They’re the little boxes with headlines and a small lightning bolt logo beneath them. Chances are, these little boxes contained exactly what you were looking for when you started your search. So what […]

The post Digital Marketing Trends: What are AMP Pages appeared first on Jumpsix Marketing.

Website Design and Online Marketing with Conversion Optimization In Mind.

by @ Louisville Web Design News | Logic Media

At Logic Media, we strongly believe that having a great looking website that doesn’t generate any visitors or results is pointless. As the business owner, your goal should be to have a professionally designed website that is property marketed and optimized for high conversion rates--possibly through Conversion Optimization Services.

What is Conversion Optimization?

Conversion optimization is part of the online marketing process that establishes an engaging experience for your website visitors in order to persuade them to take the desired action, whether it’s the purchase of a product, initiating contact for a quote, downloading software or subscribing to your newsletter. Properly developed websites that are conversion optimized generate more sales, leads and subscribers while building brand equity for your business. In essence, it is simply converting your website visitors into life long customers.

Conversion optimization generates permanent effects that help your company increase sales with your existing marketing budget, produces higher return on investment from the increase in overall sales, and produces higher customer retention rates.

How does Conversion Optimization work?

Before starting the conversion optimization process, the business or conversion optimization specialist should measure the current conversion rate and establish a historical baseline for future comparison. Ongoing and accurate measurements will provide the business owner with clear data that proves that the techniques and changes are having a positive effect on their bottom line.

The second step to an effective conversion optimization is understanding your company’s target audience and market, and developing a message and feel for your website that would appeal directly to your target audience. Afterward, implement the desired message into the initial development or redesign of your website. Professional web designers will evaluate your website and will position your the architecture, layout, content and calls for action based on the researched patterns of your target audience and industry.

As a business owner, you should select a web designer that not only produces top of the line professional websites, but also takes all the necessary steps in Internet marketing to position your company for high conversion rates that produce a positive Return on Investment year after year.

Website Design, Online Marketing and Your Established Company Brand

by @ Louisville Web Design News | Logic Media

Clearly establishing and promoting a company’s brand is the key to having a successful and growing business. The promotion of a consistent and worthy brand image, through a company’s logo and series of marketing materials drives business name recognition. Consistent branding should communicate a company’s message that drives the recognition of their products or services, and in the long run establishes a positive brand equity for existing and new customers.

After having successfully established a company brand in a non digital world, many companies often struggle to transition or properly represent that same brand image online , both accurately and positively. This is a flaw that can and does lead not only to a lack of new leads and sales but also a loss of existing customers.

Way too often our customers get approached by various advertisers offering them some sort of low-budget online product that is sold as a way to generate more leads and sales. This idea, which doesn’t sound bad from a bird’s eye view, can have negative ramifications. Way too often these quick online lead generation services not only fail to deliver on their promise, but what’s worse, they often end up hurting the company’s reputation and brand.

One of the most popular low-budget techniques we’ve noticed is the sale of “micro-sites.” These are usually done by organizations we would classify as non-design and non-website focused. These are companies that are in the business of making a quick buck by promising the creation of a mini website that is suppose to generate leads and promote the company’s brand image online. Unfortunately, in most cases, these sites fail to deliver any quality leads or sales, and, in fact, end up hurting the company’s reputation and even costing them in a loss of existing customers.

Why, you may ask? For several major reasons; first of all, by the mere business structure of these companies, the design and development process of these micro-sites must be nearly completely automated, take no time, and unfortunately no real effort. The companies end up with cheap, generic looking template sites that feel straight out of the 1990’s era, and lack any insight into the company’s brand image and message. Not only does it not communicate the company’s proper brand message, it actually makes them look cheap and degrading.

Secondly, with the lack of marketing insight by the development team and lack of any creative development process for a marketing message, these sites often fail to convert visitors into actual customers, sales or leads, yet again hurting the company’s image and reputation. The potential sales go instead to their competition, with their better and more thought out website presence.

Finally, stemming again from the business structure of these companies, the design and development process of these micro-sites is done without proper Search Engine Optimization techniques. Not only does this cause a lack of any real Google or other search engine rankings for company’s micro-site, but also dilutes the ranking of the company’s real website.

Is it possible for a micro-site to be beneficial in some way? Yes, but only under the right circumstances, and with proper design and development. A proper understanding and incorporation of the company’s mission and brand image, with specific goals could generate and convert leads. Otherwise, buying a cheap, un-thought-out micro-site is much like throwing rocks into an empty wishing well hopping for a miracle.

The Relationship Between SEO and Social Media

by Citywide @ CityWideSEO

Whether you’re at the beginning of launching your social and SEO campaigns or have been running one or the other with subpar results, understanding how social and SEO marketing campaigns inform and benefit each other is crucial for success. Leave it to the experts here at Citywide to help break it […]

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How To Retain Your SEO Rankings When Redesigning a Website

by Sam Cyrus @ Monitor Backlinks Blog

This is something a website owner dreads more than almost anything else, the task of revamping a website without disrupting the delicate balance of a business’ internet presence. The risks of losing customers, losing website information, and losing the very important search results rankings are very real and can do long-term damage to the bottom ...

The post How To Retain Your SEO Rankings When Redesigning a Website appeared first on Monitor Backlinks Blog.

The new face of yahoo

by @ Louisville Web Design News | Logic Media

It’s not that the world of search engine optimization and search engine marketing needed any more complication and caveats. With Verizon’s purchase of Yahoo, the SEO world has received yet another level of complication and confusion.

Yahoo, in the previous years, has partnered with Google to display Google ads through display networks. In addition to Google, they have also partnered with Yext on their directory management services in hopes of gaining revenue there. And in recent years, launched the new small business subsidiary of Yahoo called Aabaco Small Business for their small business directory and marketing services, which is expected to merge in with Verizon in first quarter of 2017.

The convoluted and unnecessarily complex subsidiaries and small business portal changes make it almost impossible for the average small business to optimize their company profile and property register their websites with the company.

In addition to all the complication with Yahoo’s subsidiaries and partnerships, Verizon has it’s work cut out for them. Considering that Verizon already owns the former AOL’s small search engine market share, it is now facing the task of merging the two search engines into one.

Of course, Google still holds the vast majority of the search market share, so Yahoo’s new acquisition still has very little effect on the primary SEO efforts for marketers such as ourselves. However, questions still stand for what will happen to Yahoo’s existing small percentage of the search market share and how complicated the process will be on simply registering small business listings on Yahoo’s/Abacco’s/Verizon’s directories.

How To Run An Online Marketing Campaign Using Only Photos and Videos

by Maher Abiad @ Monitor Backlinks Blog

Today we’re going to talk to you about the power of visuals. The power to convey messages and thoughts where simple words can’t. We’d like to show you how you would construct a marketing campaign with video and photos as the key driver of your strategy. Today, the culture of image and visuals has taken ...

The post How To Run An Online Marketing Campaign Using Only Photos and Videos appeared first on Monitor Backlinks Blog.

Search engine optimization: the integrated marketing approach

Search engine optimization: the integrated marketing approach


i-SCOOP

An in-depth connected and customer-centric view on search engine optimization: facts, evolutions, tips, resources and data.

When is a website ready for a redesign?

by @ Louisville Web Design News | Logic Media

With a wide range of digital marketing options available for businesses today, it’s hard to determine when your company’s website should be redesigned and revamped for today’s complicated digital landscape.

All websites should be evaluated and either updated or re-designed on a regular basis to meet their business’s most current needs. The true question is whether or not this could be accomplished with a simple modification or addition to the current website design, or if your business requires a complete website redesign to stay current. Here are some important evaluation factors that help to determine whether you need to redesign or not.

Is Your Current Website Mobile Friendly?

Over the last several years, more and more of your typical website visitors access and browse websites via their mobile devices. Depending on the industry, some website are almost solely accessed via mobile phones and tablets, thereby making “mobile friendly” as a necessity. What’s more, in 2015, Google’s search engine algorithm update started using mobile friendliness to help determine your website’s rankings, pushing responsive “mobile friendly design” to really become the standard in our industry. If your current website is not responsive and mobile friendly, it’s definitely time to redesign.

Today, many website designers are able to offer mobile friendly website designs with responsive web design as their standard, making websites easy to navigate and access from all types of devices, including mobile, tables and all sizes of desktops. Responsive design has been an industry standard of many years now, and should be a part of all standard web design packages. Responsive web design is standard with us.

Does Your Website’s Visual Design Fit with today’s Design Standards?

It has been said that beauty is the eyes of the beholder. However with web design, it’s easy to spot a badly designed, visually unattractive website. Website users accessing your website, in general, will determine the reputability and worthiness of your business within the first 8 seconds of the website load, and as a rule, ugly websites always fall short on customer conversions. If your website is outdated and unattractive, it’s time to redesign.

Does Your Website Load Slowly?

Just like the mobile friendliness of the website design, load speed comes in to play in multiple factors. First of all, users have no patience for slow loading websites. If website does not load in completely within 2 seconds, users will abandon and completely eliminate your business as an option. Additionally, Google uses website load speed as a determining factor for search engine rankings, basically decreasing the rank of your website and company, if it does not meet most current load speed requirements. Conclusion: if it’s slow, it has to go.

Is Your Website Not Ranking on Search Engines like Google?

For many businesses, ranking on search engines for your company name and company services and/or products is a crucial part of ongoing business growth. If your current website fails to rank for your desired terms and services, a redesign is in order. Today, 91% of users will not scroll past page 1 of Google when looking for a business or service, so being on 1st page is crucial part of all businesses.

Modern techniques for website design and development standards, including properly designed search engine optimization strategies, play a huge role when Google goes about determining your website’s ranking position. Updating your website design, code and search engine techniques is crucial and an absolute must for rankings in Google and business growth.

Does Your Website Meet Your Most Current Business Needs?

Just like all things, businesses are always evolving, whether it’s the addition of new services, new features, expansion into new territories or markets, or a complete business rebranding. Many times, this evolution simply calls for adding to the existing website, however some business changes call for a complete website redesign. For instance, has your business undergone a rebranding since your original design? Does your website need to offer online purchases for products or services? Does your website need to be redesigned to accommodate and showcase of a wider service options? Or has your business completely revamped its original focus since the last design? Taking a true look at your current design and evaluating how it fits into your current and future business goals will allow you to determine if a redesign is in order.

If you have made it through this list with questions and concerns regarding your current website and are still wondering if a redesign is in your future, feel free to contact us with any questions. We are always honest and ready to help!

An Introduction to Search Engine Optimization (SEO)

An Introduction to Search Engine Optimization (SEO)


Web Savvy Marketing

Search engine optimization (SEO) is the process of obtaining website visitors from free or organic search results in search engines like Google or Bing.

Embracing the Google Knowledge Graph

by Rebecca Gill @ Web Savvy Marketing

The Google Knowledge Graph was first introduced in 2012. Since then it has diversified in the types of data presented and it has greatly expanded in usage. It now dominates search results and many people don’t even know what it is. The Knowledge Graph can sound really intimidating, but it really isn’t that scary. It’s a... Read More

The post Embracing the Google Knowledge Graph appeared first on Web Savvy Marketing.

What Is Yahoo Today?

by @ Louisville Web Design News | Logic Media

Many years ago, Yahoo was a popular website to visit, together with Netscape, AOL and others that now have gone by the wayside. Today, believe it or not, Netscape still exists, although it is now owned by AOL, and both of the companies are still “functional” on the web. AOL still carries some weight on search engine markets share (a whopping 1%) and Netscape is still providing news, email and “internet” services. But unlike AOL and Netscape, somehow Yahoo is still holding on to their 12% share of search engine volume and continues to be the 5th most visited website on the web, drawing millions of individuals each day to visit their website and brought in almost 5 billion dollars in revenue last year.

But what is Yahoo today? Besides providing email services and news, Yahoo has a slew of other properties that make up it’s portfolio. You may know about Tumblr and Flickr, but here is a list of some of the other companies under their umbrella: Yahoo Adverting, Yahoo Answers, Yahoo Auto, Yahoo Developer Network, Yahoo Finance, Yahoo GeoPlanet, Yahoo Groups, Yahoo Homes, Yahoo Mail, Yahoo Messenger, Yahoo Mobile, Yahoo Movie, Yahoo Music, Yahoo News, Yahoo Originals, Yahoo Parental Controls, Yahoo Research, Yahoo Search, Yahoo Search Marketing, Yahoo Security Center, Yahoo Shopping, Yahoo Travel, Yahoo TV.

How well can Yahoo run with so many branches of their business and companies under their belt? Not well. The company had one the worst years in its history and shows continual decreased profits and market share. Marissa Mayer has continually come under fire as an unqualified CEO, with excessive spending, an unorganized company strategy and a lack of leadership skills. However, when Mayer took over the company, it was already on deep downhill slide, and it’s unclear how much of company’s failure can be attributed to her lack of leadership and mismanagement.

Investors of the company are still hopping for a positive return and a turnaround on their dollars with hopes of Yahoo receiving new financially charged investors or the announcement of a sale of one or more of Yahoo sub companies.

Paying to Boost Organic Search Engine Rankings on Google

by Bill Hartzer @ Bill Hartzer

Google has always been adamant about the fact that paying for Google AdWords ads will not boost your site’s organic search engine rankings. Google’s AdWords database is not shared with their organic search algorithm or any of the databases connected to it. So, I do believe Google when they say that paying for Google AdWords […]

Is Pay-Per-Click The Best Option for Your Marketing?

by Citywide @ CityWideSEO

If you’ve been following our blog at all, then you probably know that Citywide SEO offers a wide selection of digital marketing services for small businesses. Essentially, digital marketing includes all the efforts you make to promote your business online and includes pay-per-click (PPC) marketing and search engine optimization (SEO). […]

The post Is Pay-Per-Click The Best Option for Your Marketing? appeared first on CityWideSEO.

Yelp's New Video Review Feature

by @ Louisville Web Design News | Logic Media

Yelp has recently rolled out a new video review feature to their business listing categories that allows users to upload a short video reviews, along with or instead of a photo.

Videos can be anywhere from 3-12 seconds long and would allow users to make review posts from their mobile devices. Yelp's executives hope that this new feature will “help reviewers fully capture the atmosphere of a restaurant, store or other small businesses, better than they could with a photo alone."

Because over 70% of Yelp's review photo uploads already come from mobile devices, this new feature seems like a natural transition toward offering a better, further engaging experience for users who are trying to gain more insight into a particular business or service. Yelp's service is designed to filter out any inappropriate user posts, just like it does with current review system.

More accurate reviews of businesses will allow users to make better decision when selecting which business should or should get their dollars. Hopefully, this will make it easier to further weed out businesses that provide poor service and bad customer experiences.

From the birds eye view, this feature sounds like a decent idea, however, just like all of Yelp's other reviews, the draw backs are that none of the information, including the reviews themselves, photos and videos can be verified for accuracy. Unlike the Google review services that only allows verified users to post review, Yelps leaves their gates open to all users and all types of reviews. This raises the question, what prevents individuals with bad agendas from posting negative reviews to purposely harm a business? Only now, they have the option of further harm with a video upload.

Currently, first-time reviews that aren't active on Yelp frequently have their reviews “sandbagged", so their review has less impact on a business's overall score. Some say that even first-time reviewers that post video reviews will have their review weighted more than text-only or text-and-photo reviews by a first-time reviewer.

Further more, to further promote the new video review feature, Yelp plans on promoting the position of business listings with video reviews to the top of the pack, creating a unbalanced representation for businesses with higher star reviews. Considering that video reviews aren't verified, there is a very real opportunity for Black Hat Search Engine Optimization and review spam.

SEO: The Beginner's Guide to Search Engine Optimization from Moz

SEO: The Beginner's Guide to Search Engine Optimization from Moz


Moz

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.

Keyword Research Targeting for PPC and SEO Guide

by Vania Benavides @ Vab Media

The relationship between keywords and search queries is the foundation of Adwords paid search marketing and organic SEO campaigns. We hope this 5,000 word keyword targeting guide will help startups and business owners have a better understanding of how you can combine PPC and organic search engine optimization strategies to create content and ads for both informational […]

Outfitter Pro: Drive Sales with a Striking Storefront Display

by Brian Gardner @ StudioPress

Outfitter Pro is a striking new storefront theme for Genesis. It was designed by Lauren Mancke, and offers a beautifully minimal look for your business.

Built to integrate seamlessly with WooCommerce, and featuring a stylish masonry-style product display option for the homepage, Outfitter Pro will help you drive more sales by inviting click-throughs to product pages and making the checkout process as intuitive as possible.

3 Reasons Your AdWords Traffic Is Not Qualified

by Today's Industry Insider @ The Kissmetrics Marketing Blog

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]

Search Engine Optimization Services in Los Angeles

Search Engine Optimization Services in Los Angeles


Chaosmap SEO And Content Marketing Experts

Forensic SEO Audits Los Angeles - Call 1-800-570-5640

Digital Doesn’t Have to Compete with Traditional Marketing

by Citywide @ CityWideSEO

One of the biggest challenges I face in trying to communicate the benefit of doing digital marketing (such as search engine optimization or pay-per-click marketing) is trying to convince businesses that have used traditional media – such as TV, print and radio – to give digital a genuine chance. In […]

The post Digital Doesn’t Have to Compete with Traditional Marketing appeared first on CityWideSEO.

Four Tips to Improve Your SEO Strategy

by SolutionBuilt @ SolutionBuilt

If you aren’t showing up on the first page of search results for keywords related to your business, you are missing out on a lot of web traffic and potential customers. This is especially important if you offer products or services on your website, but even if you are a local business like a restaurant or a retail store, you want people to be able to find you on local search, read your reviews, and...

The post Four Tips to Improve Your SEO Strategy appeared first on SolutionBuilt.

1st on the List Named Among Top SEO Firms in Canada in 2017

by admin @ 1st on the List

Clutch, a research firm located in Washington, D.C., just announced their list of leading SEO firms in Canada for 2017, and 1st on the List is at the top of the Service Focus list when it comes to Search Engine Optimization (SEO). We’re proud to have been awarded this prestigious position in Clutch’s top 10 […]

The post 1st on the List Named Among Top SEO Firms in Canada in 2017 appeared first on 1st on the List.

The REAL SEO Impact of Google’s RankBrain on Traffic in 2017

by Andrew Broadbent @ Vab Media

The rise and advances of new automation and artificial intelligence software algorithms, including those that learn predictive models from historical data, are making increasingly consequential predictive decisions. Such decisions are having an impact on the lives of people in domains as diverse as digital media, advertising, finance, credit, employment, education and criminal sentencing. Marketers and […]

Search Engine Optimization (SEO) Process

Search Engine Optimization (SEO) Process


denning e-solutions LLC

Learn about the search engine optimization (SEO) process from research to reporting.

Why Segmentation is Vital to Your Marketing Success

by Sherice Jacob @ The Kissmetrics Marketing Blog

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s […]

Search Engine Optimization - SEO Company | Anvil

Search Engine Optimization - SEO Company | Anvil


Anvil | Portland, OR

Visibility in the search engines is key to driving targeted, qualified traffic to a website. Contact Anvil to start increasing organic, qualified traffic today!

Search Engine Optimization - SEO Consulting Services

Search Engine Optimization - SEO Consulting Services


Zephoria Inc.

Zephoria Internet Marketing Consultants have been providing search engine optimization solutions for over ten years with a focus on getting more traffic.

Citywide SEO Hosts Free Google Event for National Small Business Week

by Citywide @ CityWideSEO

On Tuesday, May 2, our team here at Citywide was honored to partner with Google and host a free online marketing workshop as part of National Small Business Week. The event was held at the Hilton San Antonio Airport and was attended by dozens of small business owners and marketing […]

The post Citywide SEO Hosts Free Google Event for National Small Business Week appeared first on CityWideSEO.

The Best SEO is Human-Based SEO

by Rebecca Gill @ Web Savvy Marketing

This last weekend I the pleasure of speaking at WordCamp Miami. While I was fortunate enough to participate on two business panels, my main presentation was a solo one focused on search engine optimization. If you’d like to review my presentation, you can download the presentation on Sideshare, as well as view the livestream video... Read More

The post The Best SEO is Human-Based SEO appeared first on Web Savvy Marketing.

Websites and Google Keyword Search Terms

by @ Louisville Web Design News | Logic Media

Late in 2011, Google made a change where all U.S. users logged in to a Google account were automatically redirected to the secure (https) version of Google search. In order to prevent hackers from snooping on your web sessions with Google and possibly capturing user search results and website browsing history with Google.

While this was definitely a positive move for individual security, it had some interesting side effects. Most notable from the SEO point of view, the change prevented the actual search term used from passing through to the target website as the referrer.

In the past, most Google searches would pass on the search term that users typed in to find your website. Information that is extremely valuable to website owners and marketers. Knowing the actual search terms that visitors used to searched for to find your website would help companies and marketers alike to further gain insight into understanding website audience and make necessary changed to better serve and target the audience. Under the guise of “security", however, Google started to phase out the feature. Note, paid Google search still continues to pass keyword data, in what many consider to be a hypocritical move by Google.

Since 2011, Google has been opting-in more and more swaths of the public into their “secure by default" program. Searches via the Chrome omnibox, all Google account users worldwide, and even searches in Firefox started going secure. Little by little, website owners were losing their precious term information.

The final death blow came in September of 2013, when Google forced everyone onto secure search wherever possible and as the result, these days, it's rather rare for a non-paid Google referrer to contain a search term.

But there is a silver lining to this. While it's certainly not as accurate or precise as it used to be, Google Webmaster Tools now provides search terms for Google clicks to your site. This can be a gold mine of information, and should be checked periodically to make sure website's are on the right track with their marketing efforts, SEO, and content strategy.

Other search engines, such as Yahoo and Bing have yet to start hiding search terms data, and we certainly hope it continue that way. Also, remember that paid search still provides keyword terms data to the users, and the consensus is that despite the hypocrisy, it would infuriate markets so much that Google probably won't start holding terms back on that front any time soon.

If you're interested in learning more about Google keyword search terms data and all the optimal way to utilize the information in order to analyze your website traffic and search engine optimization for your relevant keyword terms, contact our Louisville web design team at (502)252-1446 or via email at info@logicmediaweb.com.

The NFL: The real Marketing and SEO MVP

by SolutionBuilt @ SolutionBuilt

I know I am not the only one that gets the “NFL itch” every year around this time. Well really it starts in March after Free Agency, then we have to patiently wait for the draft, Training Camp, HBO’s Hard Knocks (which is following the Atlanta Falcons this year), Pre Season…and then we are finally in the clear – opening day! So you’re probably wondering at this point, why I am talking about the NFL,...

The post The NFL: The real Marketing and SEO MVP appeared first on SolutionBuilt.

Beware the Google Image Search

by Kate Will @ denning e-solutions LLC

Website Image Rights & Why You Should Care To some, this topic may seem obvious, but we’ve had the issue arise often enough over the years, including just this last week, that I think it bears addressing in clear terms. … Continue reading

The post Beware the Google Image Search appeared first on denning e-solutions LLC.

SEO Best Practices: Why Should I Utilize Keywords I Already Rank For?

by JumpSix @ Jumpsix Marketing

Why Should I Continue to Incorporate Keywords I Rank for in My SEO Strategy? Choosing the right keywords is one of the most integral aspects of a good SEO strategy. While doing keyword research, you may notice that you already rank fairly high for some keywords you wanted to rank for. So is this the […]

The post SEO Best Practices: Why Should I Utilize Keywords I Already Rank For? appeared first on Jumpsix Marketing.

Best Option for Website SEO: WordPress, Squarespace, Wix, Weebly, or HubSpot COS?

by Rebecca Gill @ Web Savvy Marketing

Until recently, I hadn’t thought much about website SEO and which website builder was best for supporting search engine optimization efforts and best practices. I’m a WordPress girl after all, and in my head, WordPress is the only option. But recently, my private Facebook group has received a number of questions asking about SEO and... Read More

The post Best Option for Website SEO: WordPress, Squarespace, Wix, Weebly, or HubSpot COS? appeared first on Web Savvy Marketing.

New Google Update Tweaks SEO Algoritm (again)

by Citywide @ CityWideSEO

We all know that Google changes the search algorithm several times a day. Sometimes the changes are minor tweaks, and other times we get a larger, more impactful update in the vein of Panda, Penguin or Possum. Google hasn’t confirmed anything yet, but it looks like there was another large […]

The post New Google Update Tweaks SEO Algoritm (again) appeared first on CityWideSEO.

Optimizing your Website

by Web designs @ SEO SMO PPC Delhi Noida Gurugram

Optimizing Your Website Optimizing the website is an important terminology to be known by online marketers. Optimizing your website is known by marketers as Search Engine Optimization which is performed in order to boost the website ranking in all search engines. This optimization is done to guarantee your site’s performance, if it is done your […]

Search Engine Optimization - Bill Hartzer

Search Engine Optimization - Bill Hartzer


Bill Hartzer

What is Search Engine Optimization? What is SEO or “Search Engine Optimization”? SEO is a process where you purposely spend time making changes to your website’s code and perform other tasks that tell the search engines that they should show your website before others. When someone searches for a keyword using a search engine, the …

Search Engine Optimization : SEM International

Search Engine Optimization : SEM International


SEM International

SEM International offers a full search engine optimization management service from audit and analysis, creation and implementation, to campaign management.

#myNYPD - How Social Media Backfired on Twitter

by @ Louisville Web Design News | Logic Media

In light of recent NYPD #FAIL twitter campaign I've decided to highlight couple of important how-tos about Social Media marketing, Twitter specifically.

First, to recap the actual story of the NYPD's not-so-genius or thought-out marketing efforts: In attempts to connect with their fellow citizens and further promote the efforts and popularity of New York's finest, on Tuesday, the department initiated a Twitter social media campaign asking users to post photos with officers around the city, tagged with #myNYPD. Despite their actual intentions of gaining a positive outcome, the campaign completely backfired and turned into a public backlash on police brutality and misconduct. In fact, it became so popular that users quickly organized other #my__PD campaigns in other cities.

To analyze the situation, for the non-millennials, the concept of social media marketing might be uncharted territory, and millennials themselves might be too naïve or inexperienced to foresee the possible outcome. But, regardless of the reason for the failure, social media marketing, just like any other marketing efforts, requires some foresight and analysis.

In hopes of not following in the footsteps of the NYPD, here are few things to consider before organizing a social media campaign.

  • Before launching any efforts, run a Possible Negative Outcome Analysis (PNOA) on your idea.
  • Determine your desired target audience and compare that audience to your selected social media channel.
  • Based on the selected social media channel, run an analysis on the types of tweets or posts the channel has experienced in the past.
  • Consider, based on your industry, if information flow should be censored or at least reviewed before going public.

Marketers should realize that the average individual is 10 times more likely to say something negative about any issue then to communicate something positive. Consider that Twitter has 58 million daily tweets, with the average user falling between the ages of 18-34 and 1 in every 13 tweets containing a curse word. Marketers should think about whether or not providing a fast, non-censored common channel for communication will actually benefit you in a long run or not.

I would imagine that on average, despite the actual reasons, no one is happy when having to deal with a police department or an individual officer. Considering this, it's probably much safer to limit marketing efforts to channels that limit negative press. That is, unless you're actually willing to crack down on the issues of police brutality and misconduct once they are brought up by the public.

Photo credit: @TheRealKeori

Digital Marketing Case Studies in Singapore

by equinet @ Equinet Academy | Digital Marketing Training Course Singapore

This is a collection of local case studies of successful digital marketing campaigns developed and executed in Singapore. The case studies are segmented into the following online marketing disciplines: Search Engine Optimisation Social Media Marketing Facebook Marketing Digital Advertising Search Engine Marketing (SEM) Case study #1 – Express Colour Company Background ExpressColour is a boutique local commercial […]

The post Digital Marketing Case Studies in Singapore appeared first on Equinet Academy | Digital Marketing Training Course Singapore.

11 Steps to Successful SEO for Your Business - Search Engine Journal

11 Steps to Successful SEO for Your Business - Search Engine Journal


Search Engine Journal

I wrote in November a long article for my website about the necessary steps for a business to successfully engage in organic search engine optimization. Th

The Shifting World of SEO in 2016 and 2017

by Rebecca Gill @ Web Savvy Marketing

In 2016 I fell back in love with SEO. I truly did and I didn’t even notice it happening until late in the year. A large part of this transformation was because I saw an increasing need to help people understand what SEO is and why it matters. I spent a great deal of time... Read More

The post The Shifting World of SEO in 2016 and 2017 appeared first on Web Savvy Marketing.

SEO Tutorial – Step-By-Step Search Engine Optimization Guide - Equinet Academy | Digital Marketing Training Course Singapore

SEO Tutorial – Step-By-Step Search Engine Optimization Guide - Equinet Academy | Digital Marketing Training Course Singapore


Equinet Academy | Digital Marketing Training Course Singapore

In this comprehensive SEO tutorial for beginners, I will cover the essential fundamentals of Search Engine Optimization. This tutorial is divided into 3 sections: Section 1: Introduction to Search Marketing Section 2: Internal SEO (On-page SEO) Section 3: External SEO (Off-page SEO) If …

Who Uses the Internet - A Demographic Breakdown

by @ Louisville Web Design News | Logic Media

After discussing Internet demographics with one of my clients and comparing it to their target market, I’ve decided to write a blog article regarding the demographics of the average Internet user in the United States. As a marketing major and a business owner, I strongly believe that all business owners should understand their company’s target market and its general behavior online.

The first question any business owner should ask themselves is, What is my target market and what type of activity, if any do they have on the Internet?

I found out that the general demographic structure of the Internet is one of the most confused and misinterpreted parts of business marketing, especially among business owners who themselves don’t have much experience with the Internet. So to clarity and define--Based on the latest marketing research, 74% of the United States population, equally male and female, are online in the following age groups.

  • 93% of 18-29 year olds are online
  • 81% of 30-49 year olds are online
  • 70% of 50-64 year olds are online
  • and 38% of 65 + year olds are online

The second question business owners should ask to further narrow down their criteria is, What type of income would a household need to have in order to purchase my service or product and how does that criteria fit with Internet users? Based on the latest Internet demographic reports by the Pew Research Center, the following is the demographic breakdown for the average Internet user by household income:

  • 94% of individuals whose household income is above $75,000 are online
  • 83% of individuals whose household income between $50,000 - $74,999 are online
  • 76% of individuals whose household income between $30,000 - $49,000 are online
  • and 60% of individuals whose household income is below $30,000 are online

And to even further narrow down the demographic structure of the Internet users following are the levels of education:

  • 94% of individuals with a college degree or higher use the Internet
  • 87% of individuals with some college experience use the Internet
  • 63% of high school graduates use the Internet
  • and 39% of individuals without high school diploma use the Internet

Now, after having defined “average Internet user” the next question to ask is, What is the reason the average Internet user goes online?

  • 88% of Internet uses go online in order to use search engines to find information
  • 86% of users go online to get maps and driving directions
  • 81% of individuals go online to research product or service they are thinking about buying
  • 75% of users will go online to buy a product or order a service
  • 35% of users will go online to rate a product or a service they bought or used

Of course there is a lot more information and data that could be considered to further narrow down the demographic of the Internet user and his/her general behavior, but to summarize the above:

The majority of Internet users are equally male and female between 18-64 years of age, with household income over $30,000, and with at least a high school diploma. They use Internet to research businesses, products and services and make general purchases online. Therefore, if you’re a business owner who still thinks that your target market is not on the Internet and not doing business online to research or buy your products or services - you’re wrong.

The general rule in marketing says, “be” where your clients are. Not having a professional Internet presence to capture the your target market’s attention and present your product or service to them at the time of need simply means you’re missing out on a huge chunk of the market and potential sales.

Google's Announcement Regarding Website Mobile Readiness

by @ Louisville Web Design News | Logic Media

Google’s recent announcement regarding mobile search algorithm changes definitely places a sense of urgency for change on those websites that are not Mobile Friendly by Google’s standards. Basically, Google will start penalizing and/or punishing websites that are not mobile friendly. This change is, in all respects, a largely technical one, and it can be hard to interpret and decipher what exactly Google is looking for and what the right course of action is to combat this change.

Even though the initial roll out of the algorithm will only decrease website rankings when it comes to search results viewed on mobile devices, it’s just a matter of time before all future rankings will also be affected by the change or a version of it as well.

In hopes of making it easier for your average individual to determine whether or not their current website will be affected by the immediate change, Google kindly rolled out a Mobile Friendliness tester tool for the general public where website owners can test their current websites to see if it meets the necessary standard in order to avoid a punishment from the upcoming change.

Here is the link to the Google Mobile Tester Tool.

Once a website has been identified as non-mobile friendly, the appropriate course of action to take in order to comply with the new standards can vary between a couple of options, but in our opinion, redesigning the website with responsive website design technique is the best and most beneficial course of action.

Responsive web design is crafted to optimize and improve user experience with a website on all web accessible devices, including Mobile, Tablets and PC’s. Because now on average over 1/3 of all website traffic comes from Mobile devices, responsive design addresses all the necessary formats and meets all the guidelines that continue to have your website rank on Google or even gain better rankings to get ahead of your competition. What’s more, responsive web design will also address any future Google Algorithm changes that would be associated with device category and size.

At Logic Media, we started implementing responsive web design as our standard several years ago, and responsive design has since become the standard in the industry. Since then, we have designed countless website for our clients that not only look stunning and meet all Google’s newly required guidelines, but also generate quality business and leads.

If you are looking for a dedicated, knowledgeable, and experienced company who can help you surf the waters of Google algorithm changes and qualifications, and deliver a top notch web design that sets you apart from your competition and drives quality leads, give us a call at 502.252.1446 or email us. We can help!

How Does Search Engine Optimization Work? - Creative California

How Does Search Engine Optimization Work? - Creative California


Creative California

How does search engine optimization work? We break SEO down to its basic levels, and show you how to approach ranking well in the SERPs.

Search Engine Optimization (SEO) Audit

Search Engine Optimization (SEO) Audit


Blast Analytics & Marketing

A Search Engine Optimization (SEO) Audit evaluates your site's search engine friendliness and visibility to help prioritize your SEO efforts.

What do you need to know about business promotions on social media networks.

by @ Louisville Web Design News | Logic Media

The marketing industry is always trying to find new and exiting ways of business promotion, and lately, social network promotions have become the latest hype in the industry. Social networking channels such as Facebook, Twitter and LinkedIn, just to mention a few, have presented companies with opportunities to have a direct communication channel with their clients and customers while creatively handling their PR. However, as important it may be to have a presence on these sites, social media should never replace or act as a primary web presence for any company. Social media can act as a powerful tool toward business promotions only if it is paired with other online marketing methods.

It is always important to target potential leads and clients when they require your type of service and expertise. Social advertising media tend to act as a passive sources of advertising that usually appeals to each individual's interests, while other online marketing efforts such as search engine optimization and search engine marketing appeal to individual's at their time of need. SEO and SEM techniques, therefore, ensure that your company's exposure is maximized at the time when a potential client is ready to make a buying decision.

Source: http://www.reencoded.com/2009/12/11/social-media-isnt-enough-why-you-need-a-dedicated-web-presence/

Find Your Voice: How SEO can Define Your Brand

by JumpSix @ Jumpsix Marketing

SEO Can Help You Create Brand Identity When creating a good SEO strategy, it’s easy to get wrapped up in keyword research and your organic rankings, but it’s important to remember the content itself. When creating blogs and foundational pages for your website, you have the opportunity to create a consistent tone and voice for […]

The post Find Your Voice: How SEO can Define Your Brand appeared first on Jumpsix Marketing.

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

Google Changes Guidelines for Google Places

by @ Louisville Web Design News | Logic Media

In the endless and already confusing world of Search Engine Optimization, marketing agencies and individual business owners alike are trying to gain better rankings for their websites, clients and keyword terms. And now, Google throws another wrench in the works making things even more “complex”, yet again.

Those who have done their research and due diligence for basic SEO tactics have probably registered themselves with Google Places. Their listings have been approved, verified and posted on the happy world of Google search—possibly for years. All is well. Well, not really! Based on Google’s newly released guidelines for “quality” listings, your business listing might no longer meet their new criteria, and, in turn, be rejected from Google Places. And what’s worse, your account could be permanently suspended without any option for reactivation. And you won’t even know unless you actively check your Google Places Dashboard.

Things you can do to get back to normal:

One, if your listing is still active and functioning on Google Places in “Approved” standing, it wouldn’t be a bad idea to read over the new guidelines and make sure it meets the newly established requirements.

2. If your listing has been rejected, but without account suspensions, you can correct your listings to adhere to the new guidelines to prevent any rejections in the future.

3. In the worst case scenario, if your listings have been rejected and your account has been suspended, you will need to create a completely new Google account/profile, resubmit your business listing (make sure to adhere to the new guidelines!) and go through the regular verification, registration and approval process.

Of course, that’s the easy party. The most complex questions lay in the Guidelines themselves. If you consider the fact that when you submitted the business listing initially you have provided the most accurate and quality information possible (after all, why would you not?), now Google is saying that this information or the presentation of that information is inadequate. But, instead of identifying what part of your listing information they found inadequate, they simply disable the whole listing, or entire account, with one blanket statement of “rejected” because it didn’t adhere to Google quality guidelines.

Having researched this issue, I’ve found that it is not uncommon at all, and never is any difinitive reason provided for the rejection or suspension. Now, I understand that Google doesn’t have time, resources or interest in helping thousands of businesses adhere to Google guidelines. However, as I function in the world of software it would be pretty accurate to assume that the system that scanned the business listing has precisely identified what "quality guidelines" any particular listing has failed to meet. It would have been trivial to extend that helpful information to the kind folks who freely give Google their information and marketing dollars.

Search Engine Optimization — Basics - Berkeley Advanced Media Institute

Search Engine Optimization — Basics - Berkeley Advanced Media Institute


Berkeley Advanced Media Institute

Search Engine Optimization is the process of structuring content so it can be easily found.

How To Use Link Bait To Attract New Leads

by Jonathon Ohayon @ Monitor Backlinks Blog

Link bait is content you have on your site that naturally attracts inbound links. Key word: NATURALLY. Everyone knows the importance of links for organic rankings. And everyone knows that BUILDING links can land you with a whopping penalty. So what’s left? Link Bait. Google’s own Matt Cutts thinks of link bait as “something interesting ...

The post How To Use Link Bait To Attract New Leads appeared first on Monitor Backlinks Blog.

Citywide SEO Earns Another Performance Award

by Citywide @ CityWideSEO

We did it again! Citywide has been recognized by Clutch as a Top SEO Agency for our work with Austin businesses. Each year, Clutch releases a report of the top performing SEO, Web Design and Creative Ad Agencies in each major media market. The award recipients are determined based on […]

The post Citywide SEO Earns Another Performance Award appeared first on CityWideSEO.

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

Long Term Investment vs. Short Term Fix

by @ Louisville Web Design News | Logic Media

After discussing the state of today’s economy and its effect on retail buying patterns with one of my customers, I’ve discovered that in almost every industry, the public’s buying pattern has changed to purchasing items for a long term investment instead of short term fixes. This got me thinking on the implications the economy has on marketing and what should be considered “smart marketing solutions” in the current economic situation.

As all economists and financial analysts have indicated, the shopping and investing patterns of the general public depend on their economic outlook. When the overall financial situation of the country stands on shaky ground, their perspective on the economic outlook starts to change. Individuals start to think more into the future and develop more long-term goals for their business. Questions such as these arise:

  • What is a smart, long-term financial investment?
  • What can I do long-term to make my business not only survive but grow?
  • What can I do to (for the lack of a better word) “outsmart” my competition and capture a larger market share in my industry?

When trying to analyze various marketing efforts and their implication in the long-term vs. short-term range, I’ve tried to position our company and examine where our products and services fit into the mix. What we offer with web design, search engine optimization, conversion optimization, and general online marketing perfectly fits into the long-term criteria of a marketing mix. Instead of investing your limited advertising dollars into a short-term medium that has a limited exposure time with your target market, why not invest into a service that not only functions without an expiration date, but actually presents itself as the way of the future in marketing.

Don’t get me wrong-I’m not saying that short-term marketing efforts such as direct mail, newspapers, magazines, radio and TV ads are the wrong way to advertise. These media can be great when trying to stir hype and generate quick leads. However, when it comes to the duration period of these efforts and overall return on investment, the results fall short of most marketing expectations.

Unlike short-term marketing efforts, web design and search engine optimization can and do produce long lasting results when implemented property. A properly designed website with accurately positioned conversion optimization techniques and advanced search engine optimization produces outstanding, quantifiable results with high return on investment ratios.

I’ve always been a numbers person (not saying I’m great at math), but when presented with the number of overall clicks generated to a website, the number of those that came from search engines, and the number that converted to leads and sales, it’s not hard to extrapolate and calculate the potential return on investment for website design. Even if a business owner has a poor conversion ratio, when it comes to incoming leads to generated sales, the investment still pays for itself over and over.

As a business owner, instead of considering quick fix, short term solutions that almost never pay for themselves, contact our professional team of experts and see how an affordable investment into a proper website and search engine optimization set-up can set you on the right path for long-term profits.

Our Newly Launched Responsive Website

by @ Louisville Web Design News | Logic Media

While being in the daily hustle and bustle of building outstanding websites for our clients, sometimes it’s easy to forget to pay attention to our own website, built less than two years go, but a lifetime ago by web standards. Considering the changes in web design, optimization and search engine standards, we recently put in some overtime to give our website a much needed facelift.

Over the last couple of months, we took some serious time to think over the features, functionality and types of information presented on the website. We wanted to improve the user experience with our company on the web as well as showcase our core line of web design and digital marketing services.

Our new website is done in responsive design that optimizes and improves user experience for all internet accessible devices, including PC’s, laptops, tablets as well as mobile.

Because more and more users now access the web from non-traditional devices such as mobile smart phones and tablets, it has become crucial for every business to have a properly designed responsive website that guarantees a proper presence on the web. Our company has made responsive designed websites standard to all new web design clients at no additional cost earlier this year.

Over the next few months, we have plans in place to add additional custom website features that will further improve the user experience with our digital storefront, and also provide more how-to resources to our clients to help them grow and market their business.

Logic Media – Websites that Catch Your Attention!

Modern Age Marketing

by @ Louisville Web Design News | Logic Media

The other day, I came across an interesting article from December 2009 stating that 25% of the United States population has a cell phone in their home, but no landline. And what surprised me even more is that this number has doubled in the last 3 years. At first I was amazed that any industry can suffer such a quick market share drop in 3 years, not even considering the prognosis for the future, but then I started thinking of the current day marketing situation.

Back in the day, when I first decided to make the grown-up leap from my parent's home into the world of rent and mortgage payments, I didn't get a landline. Just like the 25% of Americans mentioned in the article, I'm part of the cell-phone-only household and have been for the last 10 years. When initially making that decision, thoughts of wasting money on a medium that would provide an additional outlet for telemarketers to "bug" me was the primary reason for my decision and I know I'm not alone in that thought process. As an average consumer I was trying to eliminate unnecessary bombardment by what in my thoughts were "useless" marketing solicitations (by the way at the time I was in the process of completing my marketing degree.) After all, we're bombarded by some 6000 marketing messages a day. Who can blame us for wanting some peace and quiet?

Now, after all this rambling, you probably want to know what my point is. Well, all of this thinking led to this thought. The idea of modern day marketing is changing very quickly and approaching marketing the old-fashioned way is no longer an option. The advertising media that most of us grew up with such as telephone marketing, newspapers, phone books and other print media are becoming, if they are not already, obsolete. Just think back to the early 1900's—things like appliances, services, groceries, beauty products and general household items were all sold and marketed by door-to-door "salesmen". This is a perfect textbook example of a marketing/sales approach that worked at the time, but would never fly in this day and age. Imagine what GE's quarterly profits would show if their marketing/sales approach consisted of a sales team that knocked on doors asking you if might need a new dishwasher. All I can say is Jack Welch would not be writing a book titled 'Winning'.

In order to "win" in the modern business world, whether it's simply staying in business, showing a profit and growing, or positioning your business for a successful future, taking an "old age" approach to marketing is not an option. Every business needs to rethink where they spend their marketing dollars and how they position their overall businesses marketing strategy. Spending your business dollars on old marketing media without any online presence simply means you're not thinking into the future. This does not mean that businesses should drop all of their current "old age" marketing efforts and move all the advertising dollars online. What I'm saying is, if your long-term goal is to continue to grow your business, show profit, and reach a target market with higher discretionary incomes, then developing a new marketing strategy that breaks through the advertising clutter and fits the "modern age" is the key.

Getting Maximum Exposure with Video SEO on YouTube

by Rebecca Gill @ Web Savvy Marketing

I’ll admit it – I avoided YouTube and video SEO for about as long as I could. This year it became overly apparent that I could no longer do so and I have to acknowledge YouTube and video for what it is – an SEO superpower. Once I moved past my avoidance, I dug into video... Read More

The post Getting Maximum Exposure with Video SEO on YouTube appeared first on Web Savvy Marketing.

Google Analytics Announces Demo Account Access For All

by @ Louisville Web Design News | Logic Media

Google Analytics, the powerful website analytics tool from Google, can be a complicated and daunting product to navigate, even for those experienced with it’s quirks and nuances. Add in e-commerce product data, and the complexity can skyrocket. Luckily, Google recently allowed everyone access to a Google Analytics Demo Account that is fully populated with data from their own Google Merchandise Store. The demo account contains e-commerce transaction data and traffic source data, as well as content data showing how users behave on the website.

This demo data can be added to your own analytics account, allowing you to see how a fully functioning analytics setup can be interrogated, sliced, and diced, and the types of information that can be gleaned from it. Google’s examples of ways to use the demo account include:

  • View all standard reports populated with real data from the Google Merchandise Store
  • View AdWords and Search Console integration related data
  • Alter reports by adding filters and secondary dimensions, and by changing the report view
  • View predefined dashboards and segments imported from the Solutions Gallery
  • Compare audience, acquisition, behavior and conversion performance to a previous date range period
  • Segment the data using your own custom segments
  • Create your own dashboards, custom reports, and attribution models

Read the full release here.

Where is the search engine market share going?

by @ Louisville Web Design News | Logic Media

Early on, Microsoft's rebranding efforts of their search engine "Bing" was showing market share growth, but within the last month shows a 0.5% loss. Still, based on the comScore and J.P Morgan reports, MSN/Live/Bing's market share has grown from 8.5% in January 2009 to 9.3% in November 2009.

Yahoo! has started 2009 year with over 21% search engine market share, but has since declined to 15.4% as of November 2009. Most of the market share decline has been attributed to the elimination of the browser-toolbars bundled with a number of PC computer manufacturers. Within the last year, Acer has switched it's toolbar to Google and Hewlett-Packard to Bing. Back in April, the Wall Street Journal estimated the loss of toolbar deals could cost Yahoo! 15% of it's market share.

Source: http://blog.seattlepi.com/microsoft/archives/187736.asp

3 Simples Ways Improve Your SEO Content Writing

by Brian Armstrong @ 1st on the List

Several months ago, I read The Life-Changing Magic of Tidying Up Your Writing by Karen Hertzberg. It contained valuable information on being frugal with words that has changed the way I think about writing. Her main idea was to groom your blog and content writing down to the bare minimum. Writing less becomes more appealing […]

The post 3 Simples Ways Improve Your SEO Content Writing appeared first on 1st on the List.

How to Choose a Mobile App Development Company

by SolutionBuilt @ SolutionBuilt

Are you interested in finding a company to develop your mobile app? Finding the right mobile app developer is an important decision, so make sure that you do your research before making a decision. The reality of your vision is in your developer’s hands, so consider the following when choosing a mobile app development company: Do your Research: Prior to calling and contacting a mobile app development company, be sure to do your due diligence...

The post How to Choose a Mobile App Development Company appeared first on SolutionBuilt.

Register for April’s SEO Summit

by Rebecca Gill @ Web Savvy Marketing

SEO Summit will deliver virtual SEO training and homework exercises that will teach SEO best practices and show you how to immediately apply SEO to your website or blog. Information will be presented in an easy to understand format with actionable steps. All education materials and information will follow my proven SEO formula for driving... Read More

The post Register for April’s SEO Summit appeared first on Web Savvy Marketing.

Five Ways Google’s Downgrade of Pop-Up Ads is Already Affecting Your Business

by Ajay Paghdal @ Monitor Backlinks Blog

It’s a pop-up world out there. As a small business owner, you work tirelessly to attract visitors to your site and convert them into paying customers. And, if you’re like millions of others marketing your business online, at some point you’ve used pop up ads to reach your target audience. Recently, Google announced it will ...

The post Five Ways Google’s Downgrade of Pop-Up Ads is Already Affecting Your Business appeared first on Monitor Backlinks Blog.

Announcing: Local SEO Packages

by Kate Will @ denning e-solutions LLC

We are excited about a new product for small, local businesses. We are now offering a limited number of local SEO marketing packages. These packages will include the basic online marketing tasks that many small businesses don’t have either the … Continue reading

The post Announcing: Local SEO Packages appeared first on denning e-solutions LLC.

Succeed in Marketing: Avoid These 21 Common Mistakes

by Citywide @ CityWideSEO

The world of digital marketing can be overwhelming, especially for those who are just transitioning from traditional marketing – so naturally, mistakes are going to be made. In fact, even the most experienced marketers will occasionally have digital campaigns that don’t yield desired results. Have no fear! Citywide SEO is […]

The post Succeed in Marketing: Avoid These 21 Common Mistakes appeared first on CityWideSEO.

The Latest Scoop on LinkedIn

by strattmontgroup @ Strattmont Group

Here is the latest on LinkedIn marketing research. http://www.socialmediaexaminer.com/linkedin-marketing-research/

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

3 Ways to Bring Emotion Into Your SEO Content Strategy to Build Brand Awareness and Trust

by Brian Armstrong @ 1st on the List

Emotions are a content marketing tool which SEO’s today can’t overlook. How we feel about a company determines whether or not we are compelled to share information about them and whether or not we bond with their brand. This is especially true for companies which offer intangible merchandise, such as services. Selling intangibles is based […]

The post 3 Ways to Bring Emotion Into Your SEO Content Strategy to Build Brand Awareness and Trust appeared first on 1st on the List.

Small Business Search Engine Optimization (SEO) Process

Small Business Search Engine Optimization (SEO) Process


B-SeenOnTop Small Business SEO

This small business search engine optimization (SEO) process is tuned for small business budgets and time constraints while recognizing the need for continuous monitoring and improvement.

Why Your Business Needs a Blog

by @ Louisville Web Design News | Logic Media

It seems like everyone has a blog. No matter what an individual’s interest might be, there are certainly at least a few blogs out there talking about it. If you have been thinking whether you should start a blog, the answer is YES!

A properly ran blog can serve as a very powerful marketing tool. Establishing a dedicated company blog can serve multiple purposes--not only can it act as a way to communicate news and events about your company or associations, but it can also serve as a powerful public relations mechanism. Custom blogs provide an effective and easy way to communicate with your current and potential clients, build relationships and promote your business in general.

Building brand equity is extremely important for all businesses. Running a blog is an effective and inexpensive way to market your company, boost your brand equity and increase your company’s general awareness. Using a blog as public relations tool allows you to control your company’s image, perception and message in the market place.

At last, blogs act as a very powerful tool in the search engine optimization world. Because search engines like Google, Yahoo and Bing index blog articles for relevant content, a blog can easily increase your company’s overall online exposure and website rankings, in turn resulting in higher online lead generation.

Google's Structured Data Testing Tool

by @ Louisville Web Design News | Logic Media

Google keeps improving the tools they they provide to webmasters, and the Structured Data Tool is no exception. It recently underwent a revamp, allowing for easy creation, testing, and investigation of structured metadata.

Structured Data Can Help Clarify Your Topic

Structured Data is extra code written into a web page that is designed primarily to be easily readable by machines. This can help search engines and social networks such as Facebook and Pinterest determine what type of content you have (Video, Photos, Articles, Recipes, etc), as well as information about the author, publish date, and more. Creating quality structured data doesn’t have to be a difficult activity, and can help the various search engine spiders more accurately index and classify your web pages.

Many Different Types of Metadata

There are many metadata formats and structures, including HCard/vCard, schema.org, microformats, and JSON-LD. Different formats lend themselves to different applications, and the Structured Data Tool can deal with a single web page that incorporates them.

Google provides a Structured Data Gallery that gives examples on how to mark up recipies, events, products, reviews, and courses, as well as links to more details about how the formats can be used.

Use Structured Data to Your Advantage

If you’d like to learn more about how Logic Media uses structured data with our clients’ website projects, contact us and we’d love to talk.

SEO Timeline to Guide You Through the Optimization Process

SEO Timeline to Guide You Through the Optimization Process


Stratosphere

Help foster your business’s search engine optimization campaign, and check out what you need to know about the SEO timeline.

The Ultimate Website Redesign SEO Checklist

by Rebecca Gill @ Web Savvy Marketing

This week I had a call with a small business owner who is launching a website redesign in WordPress. He asked me how can we best preserve his existing SEO and makes sure he doesn’t lose any search ranking in the transition. Right away I replied that this was a fabulous question. We then chatted... Read More

The post The Ultimate Website Redesign SEO Checklist appeared first on Web Savvy Marketing.

Custom Web Design vs. Template Layouts

by @ Louisville Web Design News | Logic Media

Recently, one of my clients asked me a question regarding a web design service company that was attempting to sell him a $90/month website package that allowed him to make unlimited changes to the website himself at “no additional” cost.

Considering the vast number of companies providing a wide range of web design products, it’s hard to truly compare apples to apples if you’re not sure where and what you should start comparing.

Based on that question, I’ve decided to write a brief series of articles to address the issue, clarify some confusion and provide web site shoppers a baseline to start with when considering what web design option best fits their needs.

First, it’s important to consider what type of website you’re looking for. Basically there are two options to choose from, custom web design or template layout.

A template website consists of a pre-developed page layouts that allow web designers to make new pages with a similar design and style by simply inputting a client’s specific information into the pre-designed layout. Functionally, there is nothing wrong with template websites, but some disadvantages do exist. One of the major disadvantages is that the template sites are not unique, and there is nothing preventing your competition from buying the exact same “template layout” and designing a website similar to yours. Also, these websites often consist of table-based layouts instead of CSS, which caries design limitations and can hurt SEO/lead generation efforts. Due to the un-unique nature of the product, template layouts are generally sold at lower cost.

Custom websites are designed based on the unique needs of each client and the actual layout, design and development of the site reflect the client’s preferences, coincide with existing marketing materials and the overall scope of their business. Custom websites are designed from the ground up and coded from scratch, using various programming languages like HTML, CSS, and JavaScript just to name a few. They frequently have server-side components that allow websites to run advanced functions such as calendars, blogs and other custom software. Properly done custom websites are not table-based and generally generate better SEO/lead generation results. Due to the custom nature of the product, these websites take longer to produce and generally cost more then template layouts.

In the long run, when compared to the polished look of the design and superior lead generation, custom sites actually generate a better return on investment. At Logic Media we specialize in custom website design and focus on providing our clients with superior design and lead generation solutions.

Google Customer Match Email Address Targeting

by @ Louisville Web Design News | Logic Media

As Google announces another great marketing innovation called Customer Match, question arise regarding the true nature of privacy and the trust that Google users place in the company.

With Google’s newly rolled out service, marketers can upload a list of email addresses into an advertising campaign and assign specific ads to be displayed to those individuals as they perform specific searches on Google and other Google affiliate sites, such as YouTube and Gmail.

For example, if someone is on a mortgage company’s email list, the company could upload that list to Customer Match and start targeting those individuals when they perform specific searches related to the mortgage industry on Google. If a specific search is done for a competing mortgage company, a carefully crafted ad could steer them back to the advertiser, who is using Customer Match. Similarly, if someone were to do a generic search on YouTube for “best mortgage advice”, a company could target that individual with an ad during that search.

How It Works

The concept is similar to the current Google AdWords, but because of the ability to target a specific set of individuals, it allows advertisers to only spend their marketing dollars targeting individuals they have previously come in contact with. It could be looked at as a more personalized version of remarketing.

This new marketing tool is designed to compete with Facebook’s “Custom Audience” service, which has the same concept of targeting specific individuals by email addresses for targeted ads, as they browse Facebook. Facebook’s Custom Audience service has been available to marketers since 2012.

From the direct, targeted marketing standpoint this sounds like a great tool, both for Google, who already has the data and the platforms to be able to target specific individuals, and for marketers who would like to continue to target their existing or potentially new customers with targeted ads. From the overall, individual privacy standpoint, the concept continues to enforce the true lack of privacy and misplaced trust that we as users continue to place in large companies such as Google; and in this case, everyday individuals, that we at some point felt comfortable sending a simple email too.

Run an e-Commerce Store? Then Join Me for Life Off Summit

by Rebecca Gill @ Web Savvy Marketing

Lift Off Summit is the perfect education event for e-commerce store owners. This five day event will feature 21 speakers and cover topics ranging from SEO to affiliate management. Why Should You Attend the Lift Off Summit? Great Speakers – This online event has some of the best names in the e-commerce and marketing world. Many of them... Read More

The post Run an e-Commerce Store? Then Join Me for Life Off Summit appeared first on Web Savvy Marketing.

1st on the List President Chris Genge Featured in Media Shower’s Expert Interview

by Carissa Krause @ 1st on the List

We were recently asked to participate in an Expert Interview series with Media Shower, a Boston-based content marketing company focused on making content better. Since content plays a huge role in Search Engine Optimization (both from a visitor and Search Engine perspective) we thought this would be a great conversation. In the interview, Chris Genge was […]

The post 1st on the List President Chris Genge Featured in Media Shower’s Expert Interview appeared first on 1st on the List.

Searches Show Timeline for Evacuating Ahead of Hurricane Irma

by Bill Hartzer @ Bill Hartzer

It’s no surprise that there are a lot of keyword searches being performed for keywords related to Hurricane Irma. I’ve been following the trends of keywords related to Hurricane Irma, and have been able to see some interesting data from Google Trends. People are turning to the web, specifically Google, to help make up their […]

How Voice Search Affects Search Engine Optimization

by JumpSix @ Jumpsix Marketing

Effects of Voice Search on Search Engine Optimization What makes work in digital marketing so exciting is the fast pace of developing digital technology. As voice-responsive apps such as Apple’s Siri, Microsoft’s Cortana, Amazon’s Alexa, and now Samsung’s Bixby, and devices like the Amazon Echo and the Google Home develop further, the way people input […]

The post How Voice Search Affects Search Engine Optimization appeared first on Jumpsix Marketing.

A Week of SEO Blunders

by Rebecca Gill @ Web Savvy Marketing

SEO blunders can happen to even the most well intentioned companies. This last week I encountered two cases of multiple SEO mistakes that happened to companies I know well. Seeing it happen to people I like is hard. Having a Come to Jesus SEO moment with people I’m professionally and emotionally invested in is even... Read More

The post A Week of SEO Blunders appeared first on Web Savvy Marketing.

Search Engine Market Share Update for 2015 - Desktop and Mobile Searches

by @ Louisville Web Design News | Logic Media

Once a year we take an updated look on the overall Search Engine Market Share for the U.S. market and compare the change to the past 12 months. Here are the latest numbers broken down based on the Q2 comScore Report and their change from the last 12 months:

Desktop Search Engine Market Share

  • Google – 64.0% of the market (with 11.2 billion monthly searches)
    With net decrease of 3.3% over the last year
  • Bing – 20.3% market share (with 3.5 billion monthly searches)
    With net increase of 2.1% over the last year
  • Yahoo – 12.7% market share (with 2.2 billion monthly searches)
    With net increase of 1.9% over the last year
  • Ask – 1.7% market share (with 301 million monthly searches)
    With net decrease of 0.7% over the last year
  • AOL – 1.2% market share (with 202 million monthly searches)
    With basically no change over the last year

When analyzing the numbers, it appears that most of Google’s market share loss was due to a slight gain for Bing and Yahoo, with Bing finally breaking the 20% share mark this year.

While seeing Google’s share decline over the year could appear worrisome, remember these numbers only represent traditional desktop searches and do not account for any mobile or tablet browsing. Mobile and Tablet represent a significant portion of the overall search market and continues to grow each year.

Mobile and Tablet Search Engine Market Share

When taking a look at the mobile and tablet search engine market share breakdown on a Global scale, Google is leading the pack with majority of the market. Here are the most recent Q2 numbers for mobile browsing:

  • Google – 91.84% market share
  • Yahoo– 5.98% market share
  • Bing – 1.68% market share
  • Baidu – 0.23% market share – popular in China
  • Ask – 0.04% market share
  • AOL – 0.01% market share

view infographic larger »

Sources: comScore June 2015 SE Rankings, NetMarketShare Mobile SE Market Share

Chromebook 3 now available from Samsung : Best $200 Chromebook

by Pedro Rivera @ Innovative Dynamic Networks

Chromebooks are getting better hardware while keeping prices low. That’s the case with the Samsung Chromebook 3 the company showed off early this year at CES. The Chromebook 3 has good design and build quality typical of Samsung laptops, and with an Intel Braswell generation Celeron processor it’s a good deal at $200. Chrome OS […]

The post Chromebook 3 now available from Samsung : Best $200 Chromebook appeared first on Innovative Dynamic Networks.

New Partnership With SMEPORTAL.SG – By SPRING Singapore

by equinet @ Equinet Academy | Digital Marketing Training Course Singapore

Equinet Academy is proud to be a partner of SME Portal. We have listed the following courses on the learning portal and hope to impart and equip SMEs with effective design skills and actionable digital marketing strategies: Social Media Marketing Search Engine Optimisation WordPress Website Creation Google AdWords Search & Display Digital & Web Analytics (Google […]

The post New Partnership With SMEPORTAL.SG – By SPRING Singapore appeared first on Equinet Academy | Digital Marketing Training Course Singapore.

Facebook vs Adwords: Which Paid Channel is Better for my Business

by Andrew Broadbent @ Vab Media

If your business has been investing in paid search advertising to increase leads, generate sales, or drive brand awareness over the last few years, then you probably remember the old days when you could get AdWords clicks for under a dollar.  Remember the days when the costs were reasonable and traffic was good?   For many […]

Building Conversion-Friendly Websites

by @ Louisville Web Design News | Logic Media

By now, most business owners have heard of and realize the importance of concepts such as Search Engine Optimization, Pay Per Click programs, Search Engine Marketing and the general value of Internet marketing. But what most individuals don’t hear about is the importance of proper Conversion Optimization to go along with SEO and PPC programs.

The goal of SEO and PPC programs is to generate traffic to your website. Business owners can spend thousands and thousands of dollars on the proper setup of SEO and click buying with PPC programs, but unless your website has been built with conversion optimization features in mind, your investment dollars, time and resources could potentially be wasted. Conversion Optimization turns that traffic into quality leads for your business.

As I mentioned before in my previous blog post, Conversion Optimization is a process in which websites are established and designed with features to provide your visitors with an engaging experience. That experience in turn persuades them to take the desired course of action while on your website, whether it’s making a purchase, scheduling a service, contacting you for a quote, or as simply subscribing to your newsletter.

When starting the process of Conversion Optimization, the first step every business owner should take is to:

  • Define the desired course of action you’re seeking from your visitors.

Position your mindset as your user and identify the most important message you would like to communicate to your audience within first 8 seconds of visiting your website. Next, evaluate your design:

  • Is your design and layout welcoming?
  • Does your website design build trust?
  • Does it appeal to your target market?
  • Is it easy to navigate?
  • Does your design incorporate “call to action” features into its structure?

Conversion friendly designed websites will not only generate a higher quantity of leads, but will also increase the return on investment for your existing marketing efforts including SEO and PPC.

Launch of 2013 with Latest Search Engine Market Shares

by @ Louisville Web Design News | Logic Media

Based on the latest Compete, seoMOZ, Nielsen-Net and Alexa search engine traffic analysis, Google yet again has a slight gain in market share on both national and global levels, while Bing’s market share increased slightly at the expense of Yahoo’s loss.

Here is the summary of the United States Search Engine market share and its change from one year ago:

  • Google – 86.3% - increase of .03%
  • Bing – 7.3% - increase of 2.15%
  • Yahoo – 3.1% - decrease of 5.13%
  • Facebook – 1.4% - decrease of .18%
  • Ask.com – .08% - almost no change

What is interesting to notice is that Bing experienced an increase in traffic and Yahoo took a significant hit. With attempts to compete in the search engine market share war, it looks like Bing’s marketing efforts with their “Challenge” campaign might have had a positive outcome toward their market share gain.

Another interesting observation is the decrease of Facebook’s market share over the year. Despite their attempt to compete for search engine revenue dollars and all the hoopla of them going public, one would think Facebook would be able to gain a bit of market share over the year, not loose it.

From the business marketing stand point on search engines, yet again these numbers reinforce the importance of being optimized for and on Google, and making sure to at least cover all the important bases with the other search engines.

If the predicted trend continues year after year, Google will continuing to monopolize the search engine market share with the likely outcome of completely pushing the others out of the game. Unless Yahoo and Ask.com wake up one morning with an epiphany, their existence in the search engine world will soon vanish.

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