SEOTips.ws

Sponsored Video

Cora SEO Software measures 520 on-page and off-page SEO factors for your keywords

50 Essential SEO Terms Financial Marketers Should Know

50 Essential SEO Terms Financial Marketers Should Know


The Financial Brand

Most financial industry execs don't know as much about search engine marketing as they should. This list of the most common and important terms will have you talking like a SEO pro in no time.

Easy Search Engine Optimization Anyone Can Do

by Michael Martinez @ SEO Theory

It’s hard to write an article like this without talking about the need for SEO industry standards or pointing out the immense competition among SEO consultants, agencies, tool providers, and (e)book authors for your business dollars.  So I will begin…

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

Change In Google Search Results

by Mohnesh Kohli @ SubmitShop

A significant change has been made by Google to its search results pages. The length of the titles and descriptions appearing in search have been significantly been increased. This was first spotted by Ross Hudgens on Twitter, and later reported on by Jennifer Slegg at The SEM Post. Earlier title tags were of 50-60 characters […]

The post Change In Google Search Results appeared first on SubmitShop.

It’s 2013, Stop Worrying about Article Keyword Density

by Bryan Conte @ Webdigia

Too many website owners and SEO content writers are still focused on keyword density amounts compared to their overall amount of words in the article. This is destroying the quality of your writing as readers are instantly spotting it and removing your credibility, and search engines are sniffing it out easier than ever before. In this post I'll show you exactly what mistakes you're making, where keywords are okay to be included and how to create the type of 2013 quality content that receives the best SEO value.

Lead Generation Strategies: SEO vs PPC

by Bryce Mikkelson @ Regal Creative, LLC

True story: The below blog is actually an email that I had written to a business owner who had asked us a really common (and really important) question: What’s the difference between SEO and PPC advertising? Specifically, he was interested in learning more about which one of these digital marketing tactics made the most sense […]

The post Lead Generation Strategies: SEO vs PPC appeared first on Regal Creative, LLC.

How Real Estate Agents Need to Respond to Negative Online Reviews

by RDM Admin @ Realty Digital Marketing Professional Community

Online reviews are a huge influence on whether a client will do business with you. If you don’t monitor and take care of your reviews you run the risk of sending a potential client straight to one of your competitors. But it’s not just the review that’s significant. How you respond is often more important than the review itself. Not responding to a review, especially a negative one is just as bad as responding poorly. Receiving a negative review can be a surprise. Especially if you didn’t know there was a problem to begin with. They’re very important to deal with though. Online reviews are public and they will be read by other people who are considering contacting you to buy or sell a home. Once posted to the Internet they remain there forever.   The Most Important Rule for Responding to Negative Reviews Every case is different so it’s not like you can use the same strategy with every response. There is one rule however to always keep in mind when responding to a negative review. Imagine that you’re standing in a big room surrounded by people considering buying a home from you. The angry client is loud enough that everyone can hear. Your response might not convince the angry client. It will however influence everyone else who’s thinking about doing business with you. Thinking like this can help you make a much more thoughtful response. Remember no matter what you post there’s a huge audience. Just like the review, your response will be on the Internet forever. Anyone searching for you or your business in the future will see it.   How to Handle Negative Reviews When it comes to a negative review on the Internet simply handle it just like you would in person. Apologize for a mistake even if the customer is wrong. Remember the old rule of “the customer is always right.” Don’t let your ego or feelings get in the way. It’s never worth it. Always keep things professional. Try to be empathetic. If it helps you can imagine that the angry reviewer is a friend or relative. Then think about how you’d address them instead. Do your best to help the customer and offer them a way to contact you directly so get the problem taken care of. Remember again that people are watching how you respond so make a show of being as helpful as possible. Even if you can’t stand this customer and you know they’re in the wrong.   Try to Catch Complaints Before they Turn into Reviews Think about putting a process in place to catch complaints ahead of time. That way you can fix them before they turn into negative reviews. Leaving a negative review is usually the last thing a customer does after they’ve exhausted all other options. Therefore make it as easy as possible for your clients to leave complaints. Use a regular email address and phone number specifically for complaints. Post these everywhere you can. Your website, social media pages, business card, etc. If you’re a manager of a brokerage be sure that your staff is trained to resolve complaints. 57% of consumer complaints are the result of poor customer service or employee behaviour. Keep a record of all your complaints and look for patterns that can be fixed. This way you can fix your problems before future clients ever experience them.   Some People Will Never Be Happy Of course there are some people that will never be happy no matter what you do. These people are impossible to please. They love to complain and a lot of the time are just trying to get free stuff. They’ll leave you negative reviews and there’s nothing you can do about it. Remember that when you’re responding to these reviews the response isn’t for them. There’s nothing you can do to fix their problems. Your response instead is going to help convince future clients to do business with you when they see how professionally you handled this difficult person. Plus when you have tons of positive reviews having the odd negative one looks more natural. People won’t assume you’re paying for positive reviews or anything like that. And a well crafted response to a negative review will help your reputation much more than the negative review could hurt it.   In Conclusion People trust people that they like. Everything that you do needs to show your clients that you’re willing to work hard to fix any problem. Obviously you’re not going to be able to make every person happy. It’ll be obvious that you tried though and that’s what matters. Focus on improving an angry clients experience and it’ll show every other person not only that you care but that you would be there to help them if they were to have a problem.

The post How Real Estate Agents Need to Respond to Negative Online Reviews appeared first on Realty Digital Marketing Professional Community.

Basic SEO Terms Defined and How To Use Them in Your SEO Strategy

Basic SEO Terms Defined and How To Use Them in Your SEO Strategy


Figmints

Search engine optimization (SEO) – you’ve heard many times that it’s something you should be doing, but you have no idea where to start. Digital marketing services improve your ranking on search engines, known as SEO. Good SEO is necessary for attracting website visitors. And we all want more site visitors because that means more …

How to write better content as Google becomes more human

by SEO for Growth @ SEO For Growth

If you look at the last 10 years or so as a whole, there is increasing evidence that Google is getting more human in the way that it answers search queries. In a discipline as fast-moving as SEO, it’s easy to forget to look back over the medium or long-term, but often we can tell […]

The post How to write better content as Google becomes more human appeared first on SEO For Growth.

4 Expert Tips to Get More Out of Your Video Marketing

by RDM Admin @ Realty Digital Marketing Professional Community

As a real estate agent video should be a very important part of your overall marketing strategy. If you’re not already using video then you need to start. If you are using video then here are 4 tips to get more out of it.   Film these 3 Must-Have Types of Video (Plus One Bonus Type) There are three main types of video that you absolutely must focus on (and a bonus).   Listing Videos Most if not all of your marketing efforts are designed to bring people to your website where they will browse your property listings. In general the listings on every company’s website look pretty much the same. You often don’t have too much control over how these pages look. One of the best ways you can make your listings stand out is with video. Listing videos are so important in fact that they’re no longer an option. At the very least you need to put together a video slideshow of your photos. Adding videos to your listing pages is guaranteed to increase engagement, time on site and the number of leads you receive.   A Value Proposition Video Your clients are looking for an agent they can trust just as much as they’re looking for a home to fall in love with. One of the best ways to build trust with potential clients is through a value proposition video. Think about what makes you special and what you can do differently than other agents. Then film a quick video explaining who you are and why you’re the best choice to do business with.   Video Testimonials Video testimonials are one of the best way to increase trust with potential clients. People trust other people. Seeing a testimonial from someone who’s had such a good experience that they’re willing to make it public in a video is huge! Written testimonials are definitely great to have but video communicates so much more. Visual queues and body language say way more than text ever can. Video is almost as good as seeing the person in front of them in real life. Don’t forget that people are searching for reviews of you and your business before they contact you. Videos on sites such as YouTube get sort of an unofficial SEO boost. Because if this it’s very easy to get your testimonials in front of people when they’re doing their research online.   Bonus: Lead Follow-Up Videos When people submit leads through third party websites they usually get contacted by more than one agent. Even if they contact you through your own website they’re probably also contacting several other agents as well. Most email responses are obvious templates and automated replies that won’t impress anyone. Sending a personalized video email however makes you stand out and creates a fantastic impression. Furthermore video emails see a 200% to 300% higher click-through rate and get 80% more replies. Instead of typing out a reply pull out your smartphone and film a quick video reply and send that instead.   Exposure is Important If no one sees your videos then there isn’t much point making them is there? It’s very important to get your videos out to as many different websites as possible. When it comes to uploading videos to the Internet you’re going to have to decide how to host them. If you host them on your own website it’s going to use up a lot of server space and bandwidth. It’s definitely easier to use a third party service, the best one probably being YouTube. You can upload your videos in full HD resolution to YouTube and easily embed them on your website, social media sites and other real estate marketplace sites. The more locations you can post your videos the more traffic you’ll receive. Search engine optimization is also very important for your videos. Videos on sites like YouTube or Vimeo get a sort of unofficial preference in Google’s search results. By properly optimizing your video’s title, description and tags it’s quite easy to get it to rank. Think about what people are searching for and optimize around those keywords. You can also get creative and by titling your video something like “happy customer has no complaints” you can easily have your testimonials show up when clients search for your business name and the keyword “complaints”.   Keep the Length of Your Videos Short None of your videos should be any longer than 2 to 2.5 minutes. 1 to 2 minutes is probably ideal for most kinds of video. Skip any sort of introduction and get straight to the point as fast as you can. Studies have shown that if you break a longer video up into smaller segments and name the first segment “Introduction”, 47% of viewers will skip that video. Most people just assume intros are boring and useless. Video can easily be skipped. If you don’t provide value within the first 20 seconds some people might skip ahead but a lot will stop watching completely.   The Quality Needs to Be There People no longer tolerate amateur looking videos any more. You don’t need to be a video editing master but you definitely need to avoid mistakes like: Not filming in HD Filming with a smartphone and holding it vertically, not horizontally Shaky video Bad or difficult to hear audio Text overlays that are difficult to read Pretty much every single camera now has the ability to film in 1080p HD. There’s no excuse to not film in HD, especially since sites like YouTube support HD and so many devices have large or retina screens now. Filming a quick video with a smartphone is ok but make sure you hold the phone horizontally, not vertically. If you hold your phone vertically to record a video and upload it to a site like YouTube giant black bars will be added to each side. This screams that you’re an amateur and no one will take you seriously. It’s a good idea to invest in a simple tripod or even just rest the camera on some kind of stand. Shaky video is another thing that screams that you’re an amateur. Also think about investing in a simple mic to record your audio. There are many mics that simply clip onto the top of a camera and are more than good enough. Also avoid filming outdoors where it’s noisy or there’s a lot of wind. Another rookie mistake is using text overlaid on top of your video that’s hard to read. There are tons of easy to use video editing apps out there and pretty much all of them will allow you to add text over your video. Text can be used to highlight features, show your contact information, etc. Make sure it’s easy to read. It’s generally best to use white text no matter what’s going on in the background. If possible blur or darken the background a bit to make the text stand out even more.

The post 4 Expert Tips to Get More Out of Your Video Marketing appeared first on Realty Digital Marketing Professional Community.

7 Google Penalty Checker Tools To Diagnose Your Site Instantly

by Matthew Woodward @ Matthew Woodward

It’s an awful feeling, isn’t it? One day you close your laptop safe in the knowledge that your site is getting healthy amounts of search traffic. Then, the next morning, you find out your site has been hit with a Google Penalty. What was once a solid stream of targeted traffic is now nothing more than a trickle of slightly interested people. But you can come back from this. The first step is to know which Google Penalty has stung you and why you’ve been penalised. The second step is to know how to monitor for future algorithm changes to ...

7 Google Penalty Checker Tools To Diagnose Your Site Instantly was originally published on Matthew Woodward

Saying “thank you” can go a long way in building customer loyalty

by admin @ Digital312

There’s plenty of research establishing the correlation between expressions of gratitude and an increase in prosocial behavior…

SEO Design Is Essential For Online Success

by Michael Fleischner @ Marketing Scoop

Before designing a brand new web page, website or blog, there is a lot to think about. Some things you may consider include whether or not you have chosen the right niche to focus on. Have you organized your content in a manner that works well for SEO? Also, have you chosen a URL that …

How To Make Googlebot Love Your Website

by SEO for Growth @ SEO For Growth

Every website owner dreams about finding their website on the first page of Google search results. Unfortunately, no one can guarantee that your web page will be at the top of Google’s organic search results (no even Google). The Google crawler (be sure to check out the SEO for Growth SEO glossary of terms by […]

The post How To Make Googlebot Love Your Website appeared first on SEO For Growth.

This is how investing in GoPBN will change your SEO life.

This is how investing in GoPBN will change your SEO life.

by Oscar Hernandez @ GoPBN Blog - A Wealth of Knowledge for the Modern SEO

Host Your PBN at DigitalOcean, AWS, Azure, Rackspace, Linode etc.. and build the next generation PBN Hosting with GoPBN. Learn why you should use GoPBN.

Top 10 “Must-Have” Online Tools to Efficiently Run your Business

by Rosemary Brisco @ ToTheWeb

Every day, we use dozens of tools to communicate, run our web agency, and in working with clients. We look for tools that are easy-to-use and that have responsive support systems in place. Check out our favorite tools that drive our business success for under $2,000/year.

The post Top 10 “Must-Have” Online Tools to Efficiently Run your Business appeared first on ToTheWeb.

Beginner’s Guide to CRO

by mcriswell @ Direct Online Marketing

  Conversion rate optimization is the use of analytics and user feedback to improve your website. CRO can be used to improve any element on your website that’s significant to your business. These are often called key performance indicators (KPIs). To put it another way, it helps to increase the percentage of website visitors who […]

The post Beginner’s Guide to CRO appeared first on Direct Online Marketing.

A Website Optimization Company in Northwest Montana

by siteadmin @ UNDERCURRENT WEB

Seth and I have always had a passion for business.  We dream up new businesses, ideal locations, and sources of funding constantly.  In fact I recently had the chance to chat, just in passing, with a local bank president.  Before [...]

28 Social Media Backlinks You Can Build Today

by Matthew Woodward @ Matthew Woodward

Can I tell you one of the most common misconceptions in SEO? Social Media backlinks are not pointless. I get why many marketers think they are (perhaps including you). It’s because they’re no follow and they don’t ‘count’ in the realms of usual SEO. But the truth is that social signals play a role as a ranking factor. And, there is a lot of attention on Social Media that just isn’t going away. If you ignore social media links you’re ignoring a large portion of your potential audience. People are clicking links and finding new sites in their news feed ...

28 Social Media Backlinks You Can Build Today was originally published on Matthew Woodward

How Content Marketing Is an Integral Part of SEO

by SEO for Growth @ SEO For Growth

SEO, in and of itself, is not a single-concept factor in your online presence. Keywords crammed into content without providing valuable information as well are not enough to be successful in rising to the top of search results. Content marketing should be the focus for all marketers in attaining the online exposure and producing the […]

The post How Content Marketing Is an Integral Part of SEO appeared first on SEO For Growth.

What is Search Engine Optimization (SEO)? - Definition from Techopedia

What is Search Engine Optimization (SEO)? - Definition from Techopedia


Techopedia.com

Search Engine Optimization SEO Definition - Search engine optimization (SEO) refers to met

Links: Why are they so Important for Small Businesses?

by Maddie Costa @ Classy Brain

If you’ve been doing a little bit of research on Search Engine Optimization (SEO) for your business, you might have come across a term called link building. This may seem like a vague concept and are wondering why these links...

The post Links: Why are they so Important for Small Businesses? appeared first on Classy Brain.

Patience (with Search Engine Optimization) is a Virtue

by Chris Raulf @ Boulder SEO Marketing

When I first talk to potential customers about search engine optimization (SEO), I see them get really excited and enthusiastic about the possibilities. At some point, they ask how quickly it will be before they get a lot more organic search engine traffic. This is the part that can be difficult because although I get...

A Checklist for Event and Conference Websites

by Derek @ Visualeze Design for Small Business Websites

Having recently working on a couple of conference websites I did a quick web search to see whether anyone had put together a decent checklist of requirements. As I couldn't find anything which exactly fitted the bill [to my mind, anyway], I've put together my own and thought I'd share them with you.

How Technical Communicators Can Contribute to Search Engine Optimization

by Chris Raulf @ Boulder SEO Marketing

On July 25, 2017, I presented a webinar entitled How Technical Communicators Can Contribute to Search Engine Optimization for Seek and Find, an IDEAS Online Conference. The two-day online conference featured five 60-minute concurrent sessions in two tracks and attendees were able to choose from 11 unique presentations. The below information is a summary of...

MegriSoft Limited Enters The Jubilee Year

by Mohnesh Kohli @ SubmitShop

SubmitShop is the Digital Marketing & Search Engine Optimization Venture of MegriSoft Limited 24 Years of hard work, survival, progress, innovation and the journey continues. Today is the landmark day when MegriSoft Limited as an entity completes it 24 years of existence and enters its jubilee year with the aim to reinvent itself so that […]

The post MegriSoft Limited Enters The Jubilee Year appeared first on SubmitShop.

How To Find SEO Consultants That Get Results

by Michael Fleischner @ Marketing Scoop

If your web site is a major source or revenue, or could be, then you should have a formal search engine optimization program that monitors and improves rankings on a daily basis. Now you might be thinking that you don’t have the resources necessary to implement a productive SEO program, but the costs of not …

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

Why B2B SEO is Different and How to Succeed in It

by admin @ SEOValley™ Solutions Private Limited

There is no denying that SEO as a revenue-generating business strategy can be hard to grasp. Only until the effects of a well-optimized website is seen firsthand and an increase in annual revenue is realized do many businesses understand why the practice is valuable. B2B SEO is often viewed with great pessimism. Don’t make the …

Search Engine Marketing (SEM) Glossary | Anvil Media, Inc.

Search Engine Marketing (SEM) Glossary | Anvil Media, Inc.


Anvil | Portland, OR

Anvil has compiled this glossary from years of experience and knowledge to help you understand the terms of search engine marketing (SEM).

White Hat SEO vs Black Hat SEO

by Stephen Price @ Mack Media | Web Design & Internet Marketing

The post White Hat SEO vs Black Hat SEO appeared first on Mack Media | Web Design & Internet Marketing.

How to Get Listed in Google Knowledge Graph

by admin @ SEOValley™ Solutions Private Limited

Do you want your website to be prominently displayed on Google’s front page? Then it’s time to get on the Knowledge Graph—that box of information that appears above organic listings on mobile and to the right of the results on desktop.To improve your chances of getting listed, you first have to understand what the Knowledge …

Internet Marketing Terms Glossary: Understand Online Marketing

Internet Marketing Terms Glossary: Understand Online Marketing


Direct Online Marketing

Easy to understand internet marketing terms glossary from A-Z. Learn more about search engine marketing, social media, landing pages, and more in plain English.

Submitshop Announces Website Relaunch

by Aprajita Kohli @ SubmitShop

Team Submitshop is delighted to announce the launch of its new redesigned website with better and more SEO services. On this big day, Submitshop Founder and CEO says, “We value our customers and have done a makeover of our existing website by providing a user-friendly navigation and advanced e-commerce integration for services we offer. Hope […]

The post Submitshop Announces Website Relaunch appeared first on SubmitShop.

How to Get More Targeted Traffic from Uncontested Keywords

by SEO for Growth @ SEO For Growth

Sometimes, not all traffic is created equal. If you’ve been spending hours upon hours trying to rank for those highly contested terms with tons of searches each month – you might be wasting your time (and money). There’s actually a better way. More isn’t always better. We’re going to look at how targeting niche search […]

The post How to Get More Targeted Traffic from Uncontested Keywords appeared first on SEO For Growth.

Basic Crawl Management for SEO

by Michael Martinez @ SEO Theory

Crawl management is integral to search engine optimization. And yet crawl management is so poorly explained by the Web marketing community that many sites mismanage crawl.  What should be one of the fundamental areas of search engine optimization has been…

Two-day Search Engine Optimization Certification Classes Offered in Denver and Boulder, Colorado

by Chris Raulf @ Boulder SEO Marketing

Do you have a pretty good understanding of search engine optimization (SEO) but are interested in advancing your knowledge to really make a difference for your business? Our two-day, hands-on, SEO training may be a great fit for you! You will learn the entire methodology that has helped many of our students and customers boost sales...

Search Engine Optimization: Must-Know SEO Terms - UrbanGeekz

Search Engine Optimization: Must-Know SEO Terms - UrbanGeekz


UrbanGeekz

There are a lot of terms and lingo thrown around in the SEO world, and if you are going to keep up you are going to need to familiarize yourself with them.

Local SEO: DIY vs Hiring an Agency vs Hiring In-house

by John Leo Weber @ Geek Powered Studios

How much you spend on local SEO can range from a few hundred dollars per month (if you go the DIY route) to tens or hundreds of thousands of dollars per month based on what services you are paying for, as well as how many physical offices or locations you have. For example, a small time car mechanic with one shop could get reasonable local SEO work for $500-$2,000/month from a reputable company, but a large corporate chain of stores like Dominos that has thousands of locations could spend hundreds of thousands of dollars on their local SEO. Since there is such a big range, let’s break it down and look at the options as well as the costs associated with each...

The post Local SEO: DIY vs Hiring an Agency vs Hiring In-house appeared first on Geek Powered Studios.

Going Up Strong: A Baller’s Guide to Managing Social Media Trolls

by Remy Albillar @ Eminent SEO

Flinging a basketball through a hoop is hard enough without somebody guarding you. That’s why the NBA’s top ballers, stars like Russell Westbrook, Kyrie Irving and Kevin Durant, have dozens of moves for getting around their defenders. When it comes building your brand through social media, your business will run into interference as well. If […]

The post Going Up Strong: A Baller’s Guide to Managing Social Media Trolls appeared first on Eminent SEO.

SEO Sunday 2016 - November Week One!

SEO Sunday 2016 - November Week One!

by Aishwarya Goenka @ GoPBN Blog - A Wealth of Knowledge for the Modern SEO

Every week GoPBN curates the hottest, most trending news, blogs and articles from around the web in the SEO, marketing, and blogging industry.

3300+ Words Worth of Non-Obvious Marketing Tactics That Work

by Karol K. @ NIO

I've been doing some research lately, trying to find non-obvious marketing tactics and see how I can apply them to my business. Compiling this post took a lot of work, but I'm happy to finally share it with you today. The ideas themselves are something I've stolen from the likes of Neil Patel, Forbes magazine, Jeremy Clarkson, John Jantsch, and a bunch of other people.

3300+ Words Worth of Non-Obvious Marketing Tactics That Work | NIO

6 Black Hat SEO Tactics To Avoid

by Will Ronalter @ Mack Media | Web Design & Internet Marketing

The post 6 Black Hat SEO Tactics To Avoid appeared first on Mack Media | Web Design & Internet Marketing.

28 Social Media Backlinks You Can Build Today

by Matthew Woodward @ Matthew Woodward

Can I tell you one of the most common misconceptions in SEO? Social Media backlinks are not pointless. I get why many marketers think they are (perhaps including you). It’s because they’re no follow and they don’t ‘count’ in the realms of usual SEO. But the truth is that social signals play a role as a ranking factor. And, there is a lot of attention on Social Media that just isn’t going away. If you ignore social media links you’re ignoring a large portion of your potential audience. People are clicking links and finding new sites in their news feed ...

28 Social Media Backlinks You Can Build Today was originally published on Matthew Woodward

132 Ultimate SEO Glossary, Terms & Definitions is All You Need in 2017

132 Ultimate SEO Glossary, Terms & Definitions is All You Need in 2017


GoPBN Blog - A Wealth of Knowledge for the Modern SEO

Understanding SEO can be a difficult specially with so many terms and definitions. This crazy list of 132 SEO glossary is all you need in 2016.

Search Engine Optimization Provides the Greatest ROI

by Steven Smith @ Marketing Scoop

Today it’s understood that you must have a have a high quality website for your company. So my question is why there are so many enterprises that do not focus their attention on optimizing their website? Search Engine Optimization (SEO) can be defined as improving a site’s list ranking on various search engines. When your …

A/B Testing Cracks the Code of Online Intelligence

by Melanie Stern @ Eminent SEO

Digital marketing is a wide-open, challenging space. For business owners, advertising and editorial campaigns are the fruit of sales initiatives meant to entice audiences and feed their hunger for products or services. Will they bite? It depends – on a lot of unknowns. Marketing plans, in their infancy, are like seedlings: tiny, thought-provoking concepts that […]

The post A/B Testing Cracks the Code of Online Intelligence appeared first on Eminent SEO.

Why You Need Multichannel Marketing More Than Ever

by Melanie Stern @ Eminent SEO

I know what you’re doing right now. If you’re reading this on a smart device, you’re either in the car or somewhere that has another media channel turned on. Radio, television, laptop, maybe your buddy’s phone. So while you’re scrolling down this content, there are other media impressions close by, bombarding every fiber of your […]

The post Why You Need Multichannel Marketing More Than Ever appeared first on Eminent SEO.

Build your Own SEO Reporting Dashboard → For SEO Ninjas → No Coding Required

by Rosemary Brisco @ ToTheWeb

As search marketers, our clients want to know how their sites are performing in Google. They want to know how often their web pages appear in Google’s organic search results and the keywords that triggered this result.

The post Build your Own SEO Reporting Dashboard → For SEO Ninjas → No Coding Required appeared first on ToTheWeb.

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

9 Simple Steps to Promote an Open House Using Social Media

by RDM Admin @ Realty Digital Marketing Professional Community

Social media can be an excellent tool for getting some attention for an open house. It can also be a little bit intimidating if you don’t know where to start. In this post we’ll explain exactly what to do, step by step. You’ll see it’s much easier than you think.   1) Gather all your information Your first step is to gather all the information you need about your open house. This includes things like the date, time and location of the event itself. Also get as much information as you can about the property, its features, the neighbourhood and your company. Write out everything you can think of so you have a place to start. Also think of any fun contests or games that you want to run as well.   2) Create event pages on Facebook and LinkedIn as well as a specific Pinterest board Next create event pages on both Facebook and LinkedIn. Give these pages lots of information and photos. You should have collected more than enough information for this in step 1. Think about events you might have seen on Facebook. You need to make your event page exciting enough that people will want to attend. Try to encourage as many people as possible to RSVP for the event. If someone RSVPs online they’re much more likely to show up in person. Also set up a Pinterest board specific to this open house. Later you can pin photos of the property and link back to your event pages or the blog post you’re going to write in step 3.   3) Write a blog post on your website Be sure to announce the open house on your website with a blog post. Using the information you gathered in step 1 you should easily be able to write a good post. Go into as much detail as you can, more detail than on your event pages. Be sure to include lots of great photos in the post as well. Make sure this post gets people excited to attend your open house. Finally, don’t forget to link out to your event pages from your post. Post it to all your social networks as well.   4) Create a post schedule Now you want to think about how often and what you’re going to post to social media. You should probably start posting about a week before the open house. Aiming for around 2 posts a day is probably good too. You don’t want to go overboard promoting your event. Think about exactly what you’re going to post. You can post things like: Photos of the property Facts about the neighbourhood Features of the home and property Why you’re a great agent to do business with Each post will focus on one little fact or feature. Once you know what you’re going to post the next step is to make the schedule itself. Try to post around the optimal times on social media. According to CoSchedule these are the best times in general to post to each social network: Facebook: around 9am, 1pm or 3pm Twitter: around noon, 3pm or 5-6pm Pinterest: around 2-4am, 1-3pm or 9pm LinkedIn: around 7-8am, noon or 5-6pm Google+: around 9am, 11am or 1 pm Instagram: around 8-9am, 5pm or 2am It may be different for your audience but this is still a pretty good assortment of times for your posts.   5) Create and schedule your content Next you want to create and schedule your posts. Using a tool like Hootsuite you can easily schedule all of your posts to automatically post according to the schedule you set up in step 4. Create any graphics you want to include with your posts. A post with a great image is always better than plain text. Once all your posts are ready to go and scheduled in Hootsuite’s publisher most of your work is already done.   6) Consider promoting some of your posts During the week keep an eye on your posts as they go out. If any of them get a good amount of engagement consider paying a few dollars to promote them. This will increase the reach of your posts. Sites like Facebook you have really extensive targeting options. You can promote your posts to exactly your ideal client in your location.   7) Monitor your social media throughout the week As the date of your open house approaches be sure to monitor your social media accounts. If anyone has any questions make sure you’re there to answer them.   8) What to do during the open house itself During the open house itself consider doing a livestream. There are lots of options for hosting a livestream such as: Periscope 
Facebook Live Google Hangouts Instagram Stories You can answer questions people might have on your livestream and save the video for later. If the event is busy be sure to take a lot of photos as well. Any contests or games you might have make excellent photo opportunities.   9) What to do after the event The first thing to do after the event is thank as many people as possible for attending. When that’s done write another post-open house blog article on your site. Include any questions people might have brought up along with your answers. If you recorded a livestream embed that video in the post as well. Any pictures you took during the open house should be included in this blog post. Don’t forget to upload them to your social media pages too.   In Conclusion As you can see, promoting an open house on social media is pretty simple and shouldn’t use up too much of your time. In maybe a couple of hours you can have event pages set up, a blog post written and a week’s worth of posts created and scheduled. After that it just takes a bit of social media monitoring (which you should be doing anyways). Plus a post-event blog post and little bit of follow-up. And that’s it!

The post 9 Simple Steps to Promote an Open House Using Social Media appeared first on Realty Digital Marketing Professional Community.

A Comprehensive Beginner’s Guide to Twitter

by Peter Saydak @ Realty Digital Marketing Professional Community

Twitter is the second largest social network with 313 million active users as of the second quarter 2016 and is an excellent choice if you want to pick a social network to spend your time. If I had to pick one social network to help promote your business it would probably be Twitter. Twitter is a form of “microblogging” where you post short 140 character long messages called tweets and there’s really not that much more to it than that. You can follow anyone you want, tweet at any one you want and people can do the same to you unless you set your account to private. It might seem a bit complicated at first but it’s definitely one of the easiest social networks to get the hang of.   Signing Up for Twitter The first thing you’ll need to do is sign up and you can do that by visiting Twitter.com and clicking the signup button at the top. Next you’ll see a screen that looks like this: If you’re signing up as yourself go ahead and enter your first and last name. If you’re signing up as a company go ahead and enter your company name. Unlike social networks like Facebook there’s no difference between a business and a personal Twitter account. If you want to sign up using some kind of alias go ahead and use that if you want. Twitter needs either a phone number or email address for your account so go ahead and enter whichever one you prefer. Enter whatever password you’d like to use as well. If you check “Tailor Twitter based on my recent website visits” it’ll try to suggest accounts to follow. I’d personally leave this unchecked. At the very bottom is a small link that says “Advanced options”. Clicking this gives you two more checkboxes that let people do a search for your email address or phone number to find your account. This is useful incase you have friends who already know your email address or phone number and want to look you up on Twitter. When you’re ready click the blue Sign up button. If you didn’t enter a phone number Twitter will try to convince you to so you can recover your account if you’re locked out or something. I don’t really want to give Twitter my phone number so I’d personally skip this but if you ever get locked out of your account this could help so it’s up to you. Next you’ll get to choose a username: This is important because it’s your major form of identification on Twitter. People can reply to you by typing in your username and the URL for your Twitter profile is twitter.com/yourusername. My username is PeterSaydak. The Realty Digital Marketing Professional Community’s username is rdm_pc. You don’t get spaces so if you’re using your real name I recommend you capitalize the first letters of each name so it’s a little bit easier to read. If you pick a username that you don’t like don’t worry because it’s something you can change later. Next Twitter is going to ask you for some interests so it can target tweets and advertising to you. If you really want to get into Twitter and see stuff that you’re interested feel free to select some interests. When you’re ready click the Continue button. Next it’ll ask if you want to search your existing contacts for people to follow. Remember that option that let people find your Twitter account based on your email or phone number? Here you can let Twitter search through your email contacts and if any of their emails match a Twitter account then you can easily follow them. In the final step Twitter is going to try to get you to follow some suggested accounts. I’ve never seen anything here that I actually care about so I always unselect everything before I continue. Congratulations, your account is now set up and you’ll be on the Twitter Home screen.   The Twitter Home Screen This is the screen you’re going to see when you log into Twitter. In the below screenshot I’m logged in with my own Twitter account. At the top is the main menu with links to the Home screen, Moments, your Notifications, Messages, a search field, your account information and a compose tweet button. In the upper left is a preview of your profile with your cover image, profile picture and the number of tweets, people you’re following and followers you have. Below that is a box with topics and hashtags that are currently trending on Twitter. This is simply a list of topics or keywords that lots of people are tweeting about. If you click on one you’ll see a list of all the tweets that have that hashtag or keyword. Below that (you can’t see it in this screenshot) is a list of accounts Twitter is going to recommend that you follow. This is based off of the interests you told Twitter you had and the kinds of accounts you follow. On the right is your feed, this has all the tweets from the people you follow.   Your Profile If you click anywhere in the little profile summary box or click on the picture in the upper right and select View Profile you’ll be taken to your own profile. Here’s how mine looks: You can take a look at it yourself by going to twitter.com/PeterSaydak. You get a big cover image, a square profile picture that shows up beside all your tweets, a short bio and website address. There’s a big feed of all your tweets and a quick look at any photos and videos you’ve uploaded. By default people will just see your plain regular tweets. If you click on Tweets & replies at the top of your feed you’ll see a list of all your regular tweets and any tweets that are in reply to another user. By default if you reply to someone it won’t show up on your main feed. If you click on Media you’ll see a list of all your tweets that contain a photo or a video. To customize your profile click on the Edit Profile button near the upper right. Editing your profile used to be a lot more complicated but now they’ve made it quite easy. Everything gets faded out except the sections that you can edit. If you click on Change your header photo you can upload a new header photo. The recommended size for this cover photo is 1500 x 500 pixels. You don’t have to worry too much about getting a perfectly sized image because you can still scale and adjust any image you do upload. If you click on Change your profile photo you can upload a square photo that will appear by all of your tweets. You’ll also get to scale and crop it no matter what you upload. Below the profile information is where you can edit your bio, location and website address. You also get to pick a theme colour which changes the colour of all the links on your profile. You can also set a birthday and choose if you want people to be able to see it or not.   Following and Followers If you go to anyone’s profile you’ll see a follow button. Clicking that button will add that account to the list of people that you follow and their tweets will show up in your feed. If you go to your profile or anyone else’s and click on Following you’ll see a list of all the accounts they follow. If you click on Followers you’ll see a similar list of every account that follows the account you’re looking at. If you click on Likes you’ll see a list of all the tweets the account has ever liked.   Tweeting To make a tweet click on the Tweet button in the upper right of the window. It will be whatever colour you selected when you customized your profile. This will open a little “compose tweet” window. If you’re just typing a quick message then type it in and click the Tweet button. The number at the bottom to the left of the Tweet button shows you how many characters you have left. If you click on the camera icon you can upload a photo. It will upload to Twitter and get included in your tweet as a shortened URL. This URL used to use up some of your 140 characters but this is no longer the case. If you click on the GIF button you can choose from a library of animated gifs and insert those into your tweet. Like the photo it’ll be added to your tweet as a URL. The icon with the three lines lets you make a poll. You enter your question at the top and your answers below. You can also set a length for how long people can vote. By default that’s set to 1 day. The final pin icon lets you add location data to your tweet so people can see where you’re tweeting from.   Tweeting at Someone You can tweet at anyone by entering an @ followed by their username. You can also enter multiple usernames and multiple people will get a notification that you tweeted to them. You can also visit anyone’s profile and below their bio and information you’ll see a “Tweet to” button. If you click that button the compose a tweet window will appear with their username already filled in. You’ll notice that entering their username uses up some of your 140 characters. When you tweet at someone it can either be a mention or a reply. If the tweet contains the person’s username with an @ somewhere in the tweet then it’s called a mention. For example: Hi @PeterSaydak, you have a really awesome Twitter profile! If you send a tweet like this it’ll appear on your profile in your public tweets. If anyone is following you then they’ll also see this tweet show up in their feed. The person who you mentioned in the tweet will also get a notification that someone mentioned them. When the username comes first in the tweet then it’s called a reply. For example: @PeterSaydak hi, I really like your Twitter profile! If you send a tweet like this it won’t appear in the list of public tweets. Someone will have to click to that tweets and replies tab to see it. If a person is following both you, and the person who’s username you mentioned at the start of your tweet then they’ll see the tweet in their feed. If they’re only following you and not the person you mentioned then they won’t see the tweet in their feed. They can still come to your profile, click on the tweets and replies tab and see it there though.   Replying to a Tweet You can reply directly to a tweet too. If you’re looking at a tweet in a feed somewhere there’s a little reply arrow at the bottom. Clicking on that opens a reply window. Their username is already filled in so you just have to type the rest of your tweet. You still have all the regular tweet options like photos or polls to use. If you click on a tweet you’ll see some more information about it including the replies below it. This tweet has two replies at the bottom as well as 194 likes and 128 re-tweets.   Re-Tweeting If someone makes a tweet you like you can re-post it on your profile so all your followers see it. This is called “re-tweeting”. To retweet something click the little retweet button at the bottom of a tweet. This opens up a little window that looks like this: If you just click the Retweet button it’ll be posted to your profile just as it is and your followers will see the tweet in their feeds. It’ll show up on your feed and look like this: You can also add your own comment when you retweet. In that case it’ll show up on your profile like this: Your response appears above the tweet and this is referred to as a “quote” or “quote retweet”. It’s great if you want to retweet something and also add your own thoughts to it.   Liking a Tweet If you like a tweet you can click on the little heart button at the bottom and it’ll be saved in your list of favourites. Keep in mind that your list of favourites is public so anyone can go and see what you’ve liked. The person who made the tweet will receive a notification that you liked it as well.   Pinning a Tweet You also have the option to pin an important tweet to the top of your profile. This will be the first thing people see when they visit your profile. To pin a tweet click on the 3 dot icon at the bottom of one of your tweets. Then select Pin to your profile page. You can only have on tweet pinned at a time and you can’t pin retweets, only your own tweets.   Other Tweet Options There are a few other options that appear when you click the little 3 dot icon. Share via Direct Message lets you share that tweet privately with someone else. Copy link to Tweet copies the unique URL for that specific tweet so you can paste it somewhere else. Embed Tweet lets you embed a tweet on a webpage like this: “Set your mind on a definite goal and observe how quickly the world stands aside to let you pass.” -Napoleon Hill pic.twitter.com/C040TibBLt — Peter Saydak (@PeterSaydak) September 6, 2016 Finally Delete Tweet simply deletes the tweet. There’s no edit button on Twitter so if you screw up a tweet you’ll have to delete it and then tweet it again.   Tweet Activity You can also see some stats showing how well your tweets performed. Click on the little graph icon at the bottom of one of your tweets: And you’ll see a window with some stats that looks like this: Impressions is the number of times your tweet was viewed and engagements are how many people did something with your tweet such as clicking on the link, liking it, retweeting it, etc. From here you can of course also spend money to promote the tweet so more people will see it.   Hashtags Hashtags are the little keywords that you see with a # in front of them. They’re used to organize tweets around certain topics. For example if you’re at an event that event might have a hashtag. When you tweet about the event you’re supposed to include that hashtag and then anyone who searches for or clicks on that hashtag will see all the tweets that are related to that event. People create various hashtags about different things and then people can include them in their tweets. If a lot of people tweet using the hashtag then it’ll get added to the trending section on Twitter. Today (as I’m writing this) for example the hashtag #readabookday is trending. If I click on or search for the hashtag I’ll see tweets that include this hashtag. By default you start on the Top section which has the most popular tweets containing that hashtag. If you click on Live you’ll see the tweets that contain this hashtag in real time with the most recent ones at the top. News will show you tweets by news websites that contain the hashtag. Photos gives you a list of photos that appeared in tweets that contain the hashtag and Videos gives you the tweets with the hashtag that also have a video. More Options gives you various options to sort and filter the results. When you make a tweet you can use as many hashtags as you want just keep in mind they count towards your 140 character limit. You’ll often see people include a hashtag or two at the end of their tweet if they have space left. Here’s one of my favourite YouTube videos showing how ridiculous some people can be with hashtags.   Notifications When you’re logged into Twitter at the very top of the window you’ll see a Notifications link. This takes you to your notifications screen which is divided into two sections. The first section is for all your various notifications. This is a chronological feed of things like people who followed you, people who retweeted you or people who liked your tweet. The most recent notifications are at the top. If you click on Mentions you’ll get a feed of all the tweets that mention you (include an @YourUserName). You can easily reply to, retweet or favourite tweets that show up here. The tweets here are also in chronological order with the newest ones at the top.   Direct Messages While everything you do on Twitter is public you can also send private messages to other users. You can access your messages by clicking the messages icon at the top of the screen. Here you’ll see a list of any conversations you currently have going on or have had in the past. If you click on the New Message button in the upper right corner you can send a private message to another user. Generally you can only send direct messages to someone if you follow them and they follow you back. There is a setting however that you can turn on which will allow anyone to send you direct messages even if you don’t follow them. A lot of businesses have this feature turned on so customers and prospects can send them private messages. You can also send direct messages to a group of users and everyone in that group can reply to each other. The direct messages works just like the chat on pretty much any other site. In this example I am talking to the Realty Digital Marketing Twitter account. You’re not limited to 140 characters in your direct messages and you can also attach photos and gifs just like regular tweets.   Moments There’s another link in the menu at the top of Twitter for something called moments. I’ve never personally used this section of Twitter. Moments are basically just news stories about things that are currently popular on Twitter. These stories are curated by Twitter and “select partners” which means they’re either selected by heavily biased Twitter employees or they’re ads that a company paid for. You can get your news and whatnot from much better sources than Twitter Moments in my opinion.   Settings If you click on your profile image in the upper right of the screen and click on Settings you can access all of Twitter’s various settings. There’s actually a lot of stuff here and the settings are divided up into a bunch of different sections.   Account This is the first section of your settings. This is where you can change things like your username, email address, the language of the site and your time zone. The content section has a few settings that affect what you see. Selecting a country helps target tweets and advertising to you. Under Tweet media you have the option to see all tweets even if they contain sensitive media and you can also add a warning to your tweets if you’re tweeting out things that might be sensitive (violence, adult content, etc.). You can set video tweets to automatically start playing the video if you want. There won’t be sound unless you click onto the video first, it’ll just start playing in your timeline without sound if this option is checked. Show me the best Tweets first is a relatively new option that made a lot of people angry. Twitter used to show you all the tweets from everyone you follow in a chronological list and everybody liked it that way. Then they changed it so that an algorithm decides which tweets you see first. Facebook does pretty much the same thing. This is in theory supposed to show you things you care about the most first so you stay interested in Twitter but it’s really just used to force people to spend money to promote their tweets or else less people will see them. I highly recommend you uncheck this and you’ll see all the tweets from people you follow like you’re supposed to. Enjoy this option while you can though because I highly suspect Twitter will eventually just remove it so you’re forced to see whatever tweets their algorithm selects. You can request an archive of your account which contains all your information and tweets going back to when you first created your account. They’ll email you a download link and you can go through everything. At the very bottom of this screen is a tiny link where you can deactivate your account if you ever decide to leave Twitter.   Security and Privacy This section controls your various security and privacy related settings. Under the Security section you can add two-step authentication to your login using a phone, make is so you have to provide personal information to reset your password and make it so you always have to enter a password every single time you log in. Under the Privacy section the first option controls how people are able to tag you in photos. Tweet privacy will make it so that only people you approve will see your tweets. Any tweets you’ve made before checking this option will still be public, only the tweets you make after you check this will be private. If you want to Add a location to your Tweets you can but I’m not sure why you’d really want to do that. Twitter will include the location it either pulls from your network on your computer or the GPS on your phone and include that with your tweets. Discoverability lets people search for your account based on either your email address or phone number. If someone has Twitter go through their email contacts when they sign up and you have this option enabled they’ll be able to easily find your account. If you did have Twitter go through your contacts you can manage the list by clicking the Manage your contacts button. Tailor Twitter based on your recent website visits will let people target advertising to you based on the websites you visited recently. I am not a fan of this kind of stuff so I personally would disable this option. Tailor ads based on information shared by ad partners again lets people target ads to you based on personal information they’ve collected about your interests. I would also disable this too. Twitter for teams has options for people who are using something called TweetDeck. If say a company is using TweetDeck to manage their company tweets they can add multiple employees to their team. This option is probably something you’ll never use or need to worry about. The final option Receive Direct Messages from anyone lets anyone send you a direct message, even if you don’t follow them. It’s probably a good idea to leave this off to prevent tons of random people from sending you things. I know lots of people with big followings will occasionally open their direct messages for a little bit to allow their followers to ask them questions. After a little bit they turn this option off. Companies that use Twitter a lot might want to receive direct messages from anyone so customers and prospects can contact them.   Password This section simply lets you change your account password.   Cards and Shipping You can actually buy things directly from tweets now. If you do want to order things from tweets from people you follow this section is where you enter your credit card information and shipping address. Twitter is not the most profitable social media site so I guess they’re trying to branch out and find new ways to make money.   Order History If you’ve ever bought something through Twitter your order history will appear hear.   Mobile This section is where you enter or change your mobile phone number and you can also find a link to download the mobile Twitter app.   Email Notifications This section is where you can control the notifications that Twitter emails to you. For example you can receive emails when someone likes one of your tweets, mentions you, retweets you, etc. You also have the option to receive emails every time this happens or select the option Tailored for You which in theory will send you emails when someone important or that you care about likes your tweet, mentions you or whatever. I personally hate getting emails from sites like this so I have every single option unchecked except the direct message one. I get direct messages rarely so if someone actually does send me one I don’t want to miss it.   Notifications There are only two options here. The first one gives you the option to either see all the notifications in your notification feed (likes, retweets, follows, etc.). If you check Only people you follow then you’ll only see notifications in your notifications feed when someone you follow likes your tweet, retweets you, etc. The other option, the Quality filter is supposed to filter out low quality tweets. I would leave this unchecked because any time you put Twitter in charge of what you see it’s going to use that option to show you more advertising or to filter out tweets that don’t agree with Twitter’s incredibly liberal/left-leaning political bias. The Quality filter doesn’t just affect your notifications feed, it’ll affect what you see all over Twitter.   Web Notifications This section lets you configure notifications that show up in your browser. I personally don’t want to receive pop-ups on my computer when stuff is happening on Twitter so I’ld leave these all off. You have to specifically turn on these notifications in your browser though for them to work.   Find Friends This section gives you the option to search through your email address book to find people who have a Twitter account based on their email address.   Muted Accounts You can mute an account if you don’t want to have their tweets show up in your feeds. Any accounts you’ve muted will be listed here. To mute an account click on the 3 dot icon on a tweet and select Mute.   Blocked Accounts You can also out right block accounts. You’ll never see their tweets and they won’t be able to follow you or view your profile while they’re logged in to Twitter. Keep in mind though that your Twitter account is public (unless you’ve made it private) and even if someone’s blocked they can simply log out of Twitter and then still see your profile and tweets. There’s no way you’ll see any of their stuff though. To block someone click the 3 dot icon on a tweet and select Block.   Apps You can give apps access to your Twitter account for various reasons and any apps that currently have access to your account are listed here. If you don’t want them to be able to access your account any more you can revoke their access from this screen. For example I use Hootsuite to schedule and manage my social media accounts so it has access to my Twitter account.   Widgets This section of your settings lets you create Twitter widgets that you can embed in a website. For example if you want a stream of your latest tweets you can create a widget for that, get the code and then insert that code into your website.   Your Twitter Data This section is a log of all your Twitter history. There’s a log of every time you or an app accessed your Twitter account and links to other sections of the settings. There’s probably no reason to ever come in here unless you think someone else has been accessing your account and you want to check the log.   Accessibility This section only has one option which adds descriptions to images for the visually impaired.   5 Tips for Being Successful with Twitter Here are a few tips and tricks I’ve picked up for using Twitter.   1) Use the Search In the upper right of the window there’s a search field. This is a fantastic feature because you can search for tweets that include any keyword in real time. For example if you’re a company you can search for your company’s name and see all the tweets, sorted chronologically that mention your company. You can then tweet back and thank the people who may have said something positive about you as well as try to contact people who might have complained about you to fix their problem. You can also do a search for your competitors’ name and see what people are saying about your competition. If you’re a car dealership for example you could search for topics like “car shopping”, select the filter near you and get a list of recent tweets by people talking about car shopping. You can then offer them advice, discounts, whatever you want. Because everything on Twitter is public people aren’t weirded out by randomly being tweeted at by companies or other people as long as it’s relevant. Don’t just start messaging random people and mentioning them though. That’s called @ spam and will get you banned.   2) Don’t worry too much about who follows you When you start getting more active on Twitter you’ll start getting lots of random people following you. A lot of them will also unfollow you after a day or two. Don’t worry about this. What they’re doing is following accounts they think are related to them in the hopes that you’ll follow them back. They unfollow you right away because they’re worried about keeping their ratio of followers to following good. They don’t want to be following way more people than are following them. A lot of people recommend doing this to get people to follow you but I wouldn’t bother. Just follow the people you want for now.   3) Check the Trending Topics Whenever you’re on Twitter check to see what topics are trending. If you can tweet about one of those topics there’s a pretty good chance that more people will see that tweet.   4) Don’t argue with people on Twitter Arguing with people on the Internet is always a bad idea. You will never convince them that you’re wrong and it’ll eat up a huge amount of time. On Twitter where you’re limited to 140 characters per tweet arguing is even more difficult and a waste of your time.   5) Use Lists You can organize people into lists and even follow lists that other people have created. Click on your profile image in the upper right of Twitter and select Lists. You’ll see a little section that with a create list button. This will open a window that looks like this: Enter a list name, description, select whether you want to make it public so anyone can follow the list or private so only you can access the list and hit Save list when you’re done. To add people to a list visit their profile and look for the gear icon beside the follow button. Click the gear and select Add or remove from lists… Then just check the list you want or click the create a new list button. You can access your lists on your profile. After you create your first list you’ll have a new tab on your profile called lists. Clicking that will show all your lists. You can then click on the specific list to see a feed of all the tweets from people in that list. Keep in mind that this is a public tab on your profile. If your lists are public anyone can go here and see your lists and follow them too if they want.   In Conclusion We’ve covered a lot in this post but by now you should have a pretty solid idea how to use Twitter. Twitter is still probably my favourite social network mainly because of how you can search for topics and keywords like your company name and see what people are saying in real time. If I had to pick on social network to be on it would probably be Twitter. There are some topics that I haven’t covered in this post like Twitter Analytics. I’ll be doing a separate post on Twitter Analytics in the future. I also didn’t cover promoting your own tweets or running Twitter ads. I’m not a huge fan of Twitter’s advertising platform, I prefer to advertise on Facebook personally so I may or may not do a post about Twitter advertising in the future. If you have any questions about anything related to Twitter or you want me to expand on anything in this post let me know in the comments. P.S. You can follow me on twitter at @PeterSaydak and you can follow Realty Digital Marketing at @rdm_pc

The post A Comprehensive Beginner’s Guide to Twitter appeared first on Realty Digital Marketing Professional Community.

Applying the Scientific Method to SEO

by Upasna @ Geek Powered Studios

The post Applying the Scientific Method to SEO appeared first on Geek Powered Studios.

SEO Tips for Writers From a Real Business Owner

by SEO for Growth @ SEO For Growth

Writing for digital marketing isn’t like a typical day at the office for a writer. It has to come with a fine balance of flow and optimization. Whether you’re writing for your site or your clients, the end goal is to rank for that topic and get eyes on it through organic results for years […]

The post SEO Tips for Writers From a Real Business Owner appeared first on SEO For Growth.

Content according to Google Search Quality Rater Guidelines

by Leo Alexander @ LSA Social

Not all Content is Created Equal and Not all Webpages Serve the Same Purpose Google Search Quality Guidelines   With much emphasis on high quality content and the need to satisfy...

The post Content according to Google Search Quality Rater Guidelines appeared first on LSA Social.

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

Liquid Common Search Engine Optimization

Liquid Common Search Engine Optimization


Liquid Common

Liquid Common Search Engine Optimization services for small businesses.

The Myth of the Google Update

by Michael Martinez @ SEO Theory

People have been chasing search engine algorithms since the 1990s.  They won’t stop even though the algorithms are more elusive now than ever before.  Nonetheless, Web marketers should approach all unofficial announcements and analyses of search algorithm updates and effects…

My Google Search Console Tutorial Will Improve Your Search Rankings

by Matthew Woodward @ Matthew Woodward

I’m sure you’ll agree with me when I say: Using Google Search Console is more work than it needs to be. Trying to get hold of the right data at the right time can mean hours of work, complicated exports and endless frustration finding just where the heck everything is. There has to be an easier, way, right? Well thankfully now there is. If you’re one of the 89% of SEO that uses Google Search Console, your prayers just might have been answered. My Google Search Console tutorial is going to show you how to use a 100% free tool ...

My Google Search Console Tutorial Will Improve Your Search Rankings was originally published on Matthew Woodward

Chrome Demands You Get Your HTTPS Together

by Jonathan Bentz @ Direct Online Marketing

  Last night (August 17, 2017 for those of you reading this from the future), an email notification was sent to a large number of users with access to Google Search Console accounts.    In the widely distributed notification, Google alerted Search Console users that the Chrome browser will begin showing security warnings on pages […]

The post Chrome Demands You Get Your HTTPS Together appeared first on Direct Online Marketing.

Preventing Duplicate Content on an E-Commerce Site

by admin @ SEOValley™ Solutions Private Limited

In the world of E-Commerce SEO, using duplicate or thin, low-quality content can be disastrous—in fact, it can wipe out your rankings. Search engines are now implementing sophisticated systemsthat reward websites that follow best practices and instantly penalize those that offer subpar content. Search bots have gotten so much better at separating the wheat from …

API Integrations for Beginners

by Andrew Martin @ Regal Creative, LLC

Non-developers have often heard the term “API” thrown around in meetings, or read it on software-as-a-service websites, but frequently are confused as to what an API is or why it’s useful. If one were to look up the term in a technology dictionary, they’d find that API stands for Application Programming Interface, but what does […]

The post API Integrations for Beginners appeared first on Regal Creative, LLC.

B2B Lead Generation → The Power of Online Tools to Drive Targeted Traffic Year-Over-Year

by Rosemary Brisco @ ToTheWeb

Tools are the new Traffic Magnet: A case study presenting our site’s results from creating online marketing tools. THE RESULT There’s no question that online tools takes effort to design and deploy. But, fast-forward one year post-launch and that marketing effort will provide dramatic results that What is an Online Tool? An online tool is […]

The post B2B Lead Generation → The Power of Online Tools to Drive Targeted Traffic Year-Over-Year appeared first on ToTheWeb.

How to build intelligent apps and web services with Microsoft Azure Machine Learning?

by Priya Abraham @ ZNetLive Blog – A Guide to Domains, Web Hosting & Cloud

The application of Virtual Personal Assistants like Siri, Google Assistant and Cortana is making devices smarter and improving users’ search experience. “By 2025, the vehicle will be sophisticated enough to configure itself to a driver and other occupants. It will be able to learn, heal, drive and socialize with other vehicles and its surrounding environment.” […]

The post How to build intelligent apps and web services with Microsoft Azure Machine Learning? appeared first on ZNetLive Blog - A Guide to Domains, Web Hosting & Cloud.

How to Segment and Filter for Ecommerce SEO

by admin @ SEOValley™ Solutions Private Limited

All too often, segmenting and filtering website content becomes a footnote—something done after an ecommerce site is already fully set-up. Ideally, though, it should be one of the first things to consider if you want to provide a satisfying and user-friendly experience to your target customers. Failing to pay attention to how you segment and …

Can You Really Dominate the SERPs with Multiple Domains?

by admin @ SEOValley™ Solutions Private Limited

Owning multiple domains is becoming common practice in SEO—and this strategy could potentially do wonders for your rankings. Having multiple domains working together can boost your organic traffic and stabilize your visibility on the search results. However, maintaining multiple websites can be a lot of work. It’s hard enough to push your main website to …

Keyword Research for Search Engine Optimization (SEO) [Webinar Recording]

by Chris Raulf @ Boulder SEO Marketing

Learn How to Identify Your Most Important and Lucrative SEO Keywords Hands down, understanding and being able to research and identify the keywords your potential customers type into Google is crucial to succeeding with SEO. It’s probably the most critical aspects of a digital marketing strategy. Knowing what keywords and phrases your target audience uses...

Vol 68: Find Out How a Website Refresh Can Lead to New Views

by Team Eminent SEO @ Eminent SEO

What’s New at Eminent SEO? We’re thrilled to announce that Eminent SEO be launching an updated version of our website in the fall! The update will further enhance the user experience for our visitors as they spend more time on our site. Why the refresh? We know how important it is for companies to keep […]

The post Vol 68: Find Out How a Website Refresh Can Lead to New Views appeared first on Eminent SEO.

Banking Desperately Needs A Relationship-Based Selling Strategy

by Jim Marous @ The Financial Brand

Relationship-based selling leverages deep customer insight and new selling tools to deliver a personalized, contextual solution in real-time.

10 Google Analytics SEO Hacks To Increase Your Search Traffic

by Matthew Woodward @ Matthew Woodward

Keyword: (not provided). If this is you, read on. You might think that Google Analytics (GA) has no value to your SEO efforts because it hides your precious keyword data. Wrong. This post provides my 10 favorite Google Analytics SEO hacks that save time, money and drive awesome insights. What You Will Learn How to use GA Referral reporting to build links How to use GA Annotations to manage efforts, your team and clients How to use GWT reports in GA to get around Keyword: (not provided) The value of internal search data for SEO Using Filters for SEO data ...

10 Google Analytics SEO Hacks To Increase Your Search Traffic was originally published on Matthew Woodward

What is SEO (search engine optimization)? - Definition from WhatIs.com

What is SEO (search engine optimization)? - Definition from WhatIs.com


WhatIs.com

Search engine optimization (SEO) is an area of website development that seeks to improve the way content is ranked by search engines. Various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile-friendly and load quickly.

5 Easy Fixes to Improve Load Time of Your Site

by admin @ SEOValley™ Solutions Private Limited

A slow website is simply unacceptable in a world of short attention spans. Not only is it frustrating for the end user—it can even cause you to lose a sale and ruin your brand’s image. What’s more, it can wreak havoc in your search engine rankings. Google puts a lot of weight on user experience, …

5 Secrets to Selecting Highly-Effective SEO Keywords

5 Secrets to Selecting Highly-Effective SEO Keywords


Inc.com

How many keywords should you assign to each page on your website--and how should you pick them? An Inc. 500 CEO offers his advice on SEO.

Google Just Axed Dynamic Search Results

by John Leo Weber @ Geek Powered Studios

Google announced that they have killed the dynamic version of their desktop search results known as “Instant Search.” Rolled out in 2010, Instant Search was a feature that would dynamically change the search results in Google as you typed, without the user needing to press “Enter”. For example, if you typed “taco” into the search bar…

The post Google Just Axed Dynamic Search Results appeared first on Geek Powered Studios.

How to Optimize Search Ads for Conversion

by SEO for Growth @ SEO For Growth

Search Ads are on the rise and is cited in the top trends for developers in 2017. Typically, Search Ads appear at the top of search queries providing vital information regarding the app’s name, the first line of its description and screenshots. Since Apple models Search Ads after your app store listing, it is imperative […]

The post How to Optimize Search Ads for Conversion appeared first on SEO For Growth.

Search Engine Optimization (SEO) Terms and Jargon Explained

by Leo Alexander @ LSA Social

  Glossary of essential search engine optimization (SEO) terms  Do you ever wonder what hell they all going on about?   In this glossary I have clearly explained the terms and...

The post Search Engine Optimization (SEO) Terms and Jargon Explained appeared first on LSA Social.

How to Win at Legal Marketing – The Stuff You Should Be Doing

How to Win at Legal Marketing – The Stuff You Should Be Doing

by Andrew Cabasso @ JurisPage

In this mega-post, we share some secrets of legal marketing. While you may have not found success with advertising, social media, email, or SEO, some of your competitors have found success. And you might not have any idea what it is that they're doing right. Having worked with hundreds of law firms on their web presence and marketing, we're taking the time to share our experience in what makes for successful legal marketing campaigns. And we cover a wide range. In this blog post we break down some keys to success in SEO, online advertising, email marketing, social media, intake management, and more.

The post How to Win at Legal Marketing – The Stuff You Should Be Doing appeared first on JurisPage.

Technical SEO Audit Checklist to Improve Google Search [Infographic]

by Rosemary Brisco @ ToTheWeb

All the efforts you pour into keyword research and publishing content on your website can be sabotaged by technical SEO problems. You can't rank #1 in Google without this checklist.

The post Technical SEO Audit Checklist to Improve Google Search [Infographic] appeared first on ToTheWeb.

What Is SEM? Does SEM Include SEO?

What Is SEM? Does SEM Include SEO?


Bruce Clay, Inc. Blog

Google and digital marketing leaders define SEM as exclusively paid search. The history of the term's 2001 coining and evolving use tells a richer story.

8 SEO Statistics That Will Blow Your Mind

by SEO for Growth @ SEO For Growth

Search engine optimization, or SEO, may sound like a complicated, difficult technique to master. In truth, good SEO is really about understanding your strengths as a business, and making sure you undertake some smartly applied, regular Internet activity to make sure that the people who need you can easily find you. We’ve compiled eight interesting […]

The post 8 SEO Statistics That Will Blow Your Mind appeared first on SEO For Growth.

28 Social Media Backlinks You Can Build Today

by Matthew Woodward @ Matthew Woodward

Can I tell you one of the most common misconceptions in SEO? Social Media backlinks are not pointless. I get why many marketers think they are (perhaps including you). It’s because they’re no follow and they don’t ‘count’ in the realms of usual SEO. But the truth is that social signals play a role as a ranking factor. And, there is a lot of attention on Social Media that just isn’t going away. If you ignore social media links you’re ignoring a large portion of your potential audience. People are clicking links and finding new sites in their news feed ...

28 Social Media Backlinks You Can Build Today was originally published on Matthew Woodward

Double Your Traffic With This Simple Content Optimization Process

by Helvis Smoteks @ Matthew Woodward

Do you know how much traffic you are losing if you are ignoring content optimization? This post shows how Linkody nearly doubled its blog’s traffic in one month. Most of us tend to produce content, do some quick marketing and then forget about the content we worked so hard on. That’s a lot of traffic down the drain. What if I told you that a simple content optimization process is the missing piece of your content strategy? What You Will Learn How to improve your content’s rank using Google Search Console How to spot optimisation opportunities with Google Keyword Planner ...

Double Your Traffic With This Simple Content Optimization Process was originally published on Matthew Woodward

10 Google Analytics SEO Hacks To Increase Your Search Traffic

by Matthew Woodward @ Matthew Woodward

Keyword: (not provided). If this is you, read on. You might think that Google Analytics (GA) has no value to your SEO efforts because it hides your precious keyword data. Wrong. This post provides my 10 favorite Google Analytics SEO hacks that save time, money and drive awesome insights. What You Will Learn How to use GA Referral reporting to build links How to use GA Annotations to manage efforts, your team and clients How to use GWT reports in GA to get around Keyword: (not provided) The value of internal search data for SEO Using Filters for SEO data ...

10 Google Analytics SEO Hacks To Increase Your Search Traffic was originally published on Matthew Woodward

7 Google Penalty Checker Tools To Diagnose Your Site Instantly

by Matthew Woodward @ Matthew Woodward

It’s an awful feeling, isn’t it? One day you close your laptop safe in the knowledge that your site is getting healthy amounts of search traffic. Then, the next morning, you find out your site has been hit with a Google Penalty. What was once a solid stream of targeted traffic is now nothing more than a trickle of slightly interested people. But you can come back from this. The first step is to know which Google Penalty has stung you and why you’ve been penalised. The second step is to know how to monitor for future algorithm changes to ...

7 Google Penalty Checker Tools To Diagnose Your Site Instantly was originally published on Matthew Woodward

Search Engine Optimization — Basics - Berkeley Advanced Media Institute

Search Engine Optimization — Basics - Berkeley Advanced Media Institute


Berkeley Advanced Media Institute

Search Engine Optimization is the process of structuring content so it can be easily found.

How to Blog for SEO in 6 Steps

by SEO for Growth @ SEO For Growth

If you’re reading this, you’re likely a small business owner, content marketer, and/or blogger who’s intrigued by what it means to blog for better SEO. Or, you may be in the group that’s wondering what the heck SEO is and what it has to do with your blogging workflow. “Blog SEO: How to Search Engine […]

The post How to Blog for SEO in 6 Steps appeared first on SEO For Growth.

How Bad Product Data Can Hurt Ecommerce SEO—and How to Recover From It

by admin @ SEOValley™ Solutions Private Limited

If you’ve been in the ecommerce business long enough, then you know that the quality of product data your website provides impacts its natural search performance across search engines. Organic search rankings are affected not only by obvious details that directly contribute to SEO,but also by factors that impact URLs, internal linking, and textual content—product …

Digital Marketing Glossary: 177 Popular Terms Defined

by John Leo Weber @ Geek Powered Studios

This digital marketing glossary is the most extensive list of marketing terminology, lingo, acronyms, and buzzwords available on the web. It is the culmination of years of studying and learning the industry, and it took over 3 months to put together...

The post Digital Marketing Glossary: 177 Popular Terms Defined appeared first on Geek Powered Studios.

Things Your Competitors Can Teach You About SEO

by Maria Agurto @ LOJO Marketing

In the ancient script of the book The Art of War, General Sun Tzu wrote, “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither […]

DOM Celebrates National Small Business Week 2017!

by Stephen Hoops @ Direct Online Marketing

  What are some of your favorite local businesses?   America wouldn’t be the country it is today without the hard work, fortitude, and resilience of small businesses. To this day, America is still seen as one of the few places where if you can go with enough determination and hard work, you can do […]

The post DOM Celebrates National Small Business Week 2017! appeared first on Direct Online Marketing.

How Website Pop-Ups Are Starting to Chip Away at Your SEO Progress

by Team Eminent SEO @ Eminent SEO

Advertising, especially pop-up based advertising, can have a significant impact on a website’s SEO. Understanding the relationship between pop-ups and SEO requires examining a website’s user experience (UX) and how Google assesses it. Google concerns itself with leading its faithful masses to helpful, UX-rich websites. If a webpage signals to Google that the user experience […]

The post How Website Pop-Ups Are Starting to Chip Away at Your SEO Progress appeared first on Eminent SEO.

Google's Infinite Knowledge Snippet is Here! (It's Scary)

Google's Infinite Knowledge Snippet is Here! (It's Scary)

by Udit Goenka @ GoPBN Blog - A Wealth of Knowledge for the Modern SEO

SEO is changing at a rapid pace, and with Google launching it's Infinite Knowledge Snippet, the future of SEO can become more challenging in 2017.

What is an industry authority, in terms of Search Engine Optimization (SEO)?

by Maria Agurto @ LOJO Marketing

When we talk about SEO in the context of inbound marketing, what we are really discussing is Search Engine Optimization, or the various techniques and methods a website uses to attract traffic or visits from search engines like Google, Yahoo, and Bing. Search engines are designed with the specific purpose of looking for websites that […]

My Google Search Console Tutorial Will Improve Your Search Rankings

by Matthew Woodward @ Matthew Woodward

I’m sure you’ll agree with me when I say: Using Google Search Console is more work than it needs to be. Trying to get hold of the right data at the right time can mean hours of work, complicated exports and endless frustration finding just where the heck everything is. There has to be an easier, way, right? Well thankfully now there is. If you’re one of the 89% of SEO that uses Google Search Console, your prayers just might have been answered. My Google Search Console tutorial is going to show you how to use a 100% free tool ...

My Google Search Console Tutorial Will Improve Your Search Rankings was originally published on Matthew Woodward

The Big Fat SEO Glossary: 19 Terms You Need To Know

The Big Fat SEO Glossary: 19 Terms You Need To Know


Digital Marketing Services by Black Dog Marketing

SEO terms pet business owners of all sizes actually need to know about.

Quality Signals that May have Affected the March 2017 Google Fred Update

by Michael Martinez @ SEO Theory

Googler Gary Illyes declared that unless otherwise given a name by Google ALL of their search “updates” will be referred to as “Fred”.  He was joking but, honestly, I like that.  Some years ago I wrote a brief article titled…

Video content marketing can make a significant impact for small…

by admin @ Digital312

There’s plenty of research establishing the correlation between expressions of gratitude and an increase in prosocial behavior…

11 Search Engine Optimization Terms and Why They Matter

11 Search Engine Optimization Terms and Why They Matter


Wired Impact

The first step to great SEO is learning the essential search engine optimization terms and why they're important for SEO. Check out our list!

Search Engine Optimization Terms | Austin SEO Company Semantic Advantage

Search Engine Optimization Terms | Austin SEO Company Semantic Advantage


semantic-ad

Check out http://semantic-ad.com! Austin SEO company Semantic Advantage offers Internet marketing services including SEO services, Social Marketing program management and Google search engine optimization services.

It’s a Trap! Legal Marketing Pitfalls and How to Avoid Getting Trapped

It’s a Trap! Legal Marketing Pitfalls and How to Avoid Getting Trapped

by Andrew Cabasso @ JurisPage

Is your law firm getting caught in legal marketing traps?

There are tons of traps out there - ways your firm can end up spending excess time and money on ineffective marketing. We break down some common marketing traps in everything from social media to advertising and search engine optimization. Learn all about these traps and how to avoid them, so you can rock your firm's marketing and deliver the results you're looking for.

The post It’s a Trap! Legal Marketing Pitfalls and How to Avoid Getting Trapped appeared first on JurisPage.

Virtual Staging: Optimizing Vacant Listings as a Marketing Technology

by Jeena Wilson @ Realty Digital Marketing Professional Community

As it is known, demand creates supply and real estate business is a perfect marketplace for introducing new technologies and marketing tools. Surely, people do want to buy and sell homes and but let`s remember, that year after tear consumer becomes more and more uncompromising. Real estate virtual staging is not a new service, it first became available nearly 10 years ago, but at that period it was not very popular. And do you know why? Because the quality of virtually staged photos was far away from perfect, the colors were sharp and bright; furniture looked like it was taken from a graphically poor computer game. Technically, they lacked the most important element, which guarantees virtual staging effectiveness – realism. But there is also another requirement virtual home staging should meet – it is intended to help the buyer to visualize his future home, to see himself living in it, to catch a feeling of sweet home, not just bare-walled construction. This aspect deals with psychology, here is important to influence buyer’s decision and that is the most challenging part of every business. Virtual Staging Services – The Idea & The Way It Is Achieved So, it becomes obvious that somewhat funny pictures with terrible graphics cannot reach out the buyer`s heart but, fortunately, 3D technology development does not stand still as well as the professionalism of 3D designers. Nowadays, these two have reached incredible heights and in 90% of cases, it is impossible to distinguish real interiors with ones modeled in 3D. The process of creating virtually staged room is described many times on the web, so there is no necessity to go into details. The idea is to add virtual furniture, design and decor elements on the photo of a real vacant room, received from real estate agent. Before to start working on the project, customers asked to send pictures of interior designs they like to make sure they will be satisfied with the style and general conception. It is also possible to replace already existed furniture or to change colors or textures of walls, flooring, and ceiling. But this variation of virtual staging services is more expensive because it requires full recreation of initial design in 3D. Internet And Money Rule The Business Just a small question, where is real estate photography used to make much money? You all probably guess it right; the answer is real estate brokers websites! Now we’ve reached the point of online listings because this is the area where virtual home staging can bring maximum benefit. Excessive explanations are unnecessary, photos of empty rooms look ugly and unattractive, the buyer sees just walls, floor, ceiling, windows and at the best they are in good condition. Now imagine 10, 20 pictures of this kind. They do not cause interest because they are not special (we have already spoken about consumers hunger for all the most beautiful and outstanding). Nearly 80% of realtors proved that use of virtual furniture for real estate had increased online sales to a significant degree. Virtually staged pictures developed by the professional talented designer are able to cause wow-effect being published online. It is the same with showing before – after photos, customers love to watch them so much and this is only to your, real estate agents, advantage. Is a good product always expensive? The price for virtual staging services varies depending on a number of photos, turnaround time and reputation of 3D visualization company. On average, in 2017, it is about $60-$100 per photo and, in fact, some real estate agents consider this price high. However, as always, everything is known in comparison. For example, traditional staging is much more costly arrangement when realtor can pay up to $2000 for a house of medium size. In addition, physical staging implies monthly payments due to the contract, so if you sold the properties in some days after staging, you would pay for some months anyway. Of course, you can save and not use the service at all and if you are patient enough to wait for some months to find the buyer this variant will go with you. After all, the growth of our business is our personal responsibility and it is up to you to choose the strategy of its development.

The post Virtual Staging: Optimizing Vacant Listings as a Marketing Technology appeared first on Realty Digital Marketing Professional Community.

What is Search Engine Optimization? - Definition & Information

What is Search Engine Optimization? - Definition & Information


Marketing Terms

Definition The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search. Information There is much confusion about [...]

Digital Marketing Glossary: 177 Popular Terms Defined

Digital Marketing Glossary: 177 Popular Terms Defined


Geek Powered Studios

Learn all of the digital marketing terms, lingo, and buzzwords with the ultimate digital marketing glossary from Geek Powered Studios.

Is SEO Really Free?

by Michael Fleischner @ Marketing Scoop

Search Engine Optimization Can Cost You… I’m often asked by companies how much they should be spending on search engine optimization. As you can imagine, the answer to such a question depends on a large number of factors. An SEO budget could be based on the number of web properties you’re managing, how much work …

Find the Right Key(words) & Open the Door to Success for Your Business

by Chris Raulf @ Boulder SEO Marketing

Everyone seems to be going to Google these days to find answers to their questions and search for products or services they’re looking for. The top few search results are going to get the clicks since people don’t tend to look much beyond that. If you want your business to succeed online, you need to...

Why It’s Crucial To Do SEO Keyword Research at the Beginning of a Project

by admin @ SEOValley™ Solutions Private Limited

Here’s a mistake too many online marketers make: They finalize a marketing campaign or a new blog post, and then they find keywords and awkwardly plug them into the content. Are you guilty of doing the same? If yes, then you are treating search engine optimization (SEO) as an afterthought—and that often means wasting time, …

The 9 Gates to Client Commitment and How to Establish Trust

by Skyloft.Marketing @ Realty Digital Marketing Professional Community

One of our favourite Marketing books is called No B.S. Trust-Based Marketing by Dan S. Kennedy and Matt Zagula. In one chapter the authors discuss 9 “gates” to client commitment that are essential for building trust with your sales and marketing. Here’s a quick summary of each one that you can use to enhance trust with your clients.   1) Authenticity: “Is this guy for real?” In the book the example of Ronald Reagan is used as someone who always appeared authentic, real to people and not playing a part. This idea is very important as trying to pretend to be someone you aren’t during the sales process is very easy for customers to detect and can be a massive turn-off. “Everybody has at least on character trait that is authentic and genuine, that can be magnified so the clientele’s attention is focused on it, and that is generally beneficial in selling and, specifically, contributes to trust.” -No B.S. Trust Based Marketing Page 41   2) Believability: “Is he telling me the truth?” Truth and believability is more important than ever especially now that any claims you make in your sales or marketing can be verified in moments over the Internet. Trying to push prospects with aggressive sales tactics and not being completely honest is a guaranteed way to lose customers. Especially when most customers have already done hours of Internet research. They may even be speaking to you with more knowledge about the product than you have.   3) Credibility: “Is he knowledgeable and competent?” Competence is extremely important to customers and simply claiming that you’re good or skilled simply isn’t enough. One of the best ways to demonstrate competence is with demonstrations and fortunately today there are tons of ways to do this. For example you could put your entire process on your website with photos and carefully explain each step. You could film a video demonstrating your product or the work you do, upload it to YouTube or embed it in your website. When potential customers are doing their research before picking a company to do business with this can have a huge impact and make you stand out from your competition.   4) Feasibility of Relationship: “Is he appropriate to me?” It’s important to be completely honest about how your relationship will work. If your client has certain needs that you’re not equipped to meet being completely honest with them will help build trust. Trying to weasel your way out of the topic or outright lying that you can give them exactly what they need will lead to problems down the line and lost trust.   5) Customized Solutions: “Is he listening to me or just peddling?” Customers are naturally suspicious of one-size-fits all solutions and always want a product or service specifically customized to their needs. “You automatically enhance and accelerate trust the minute you present customized products, services, or information for the individual customer or at least for a small precisely-defined group of people in which the customer belongs.” -No B.S. Trust Based Marketing Page 45 If you only have generic solutions trust is a lot more difficult to acquire. Customized solutions can also affect your pricing strategy. A customized suit for example is always worth more than an off-the-shelf one.   6) Safety: “Overall, can I rely on him?” People cannot trust you if they don’t feel safe doing so. One great way to demonstrate safety is to show that lots of other people have trusted you. You can show this by asking customers to write or film testimonials for you or taking photos of happy customers in their new home with you. These photos, videos and testimonials can be uploaded to your website or social media pages to demonstrate that you can be relied on. Another method to improve safety is to partner with another established brand and use the trust people have in that brand to help increase the trust in yours. An example of this would be to invite a famous speaker to your event or becoming a Realtor®.   7) Comfort: “Do I understand enough about what he will do for me?” Today you can definitely assume that your customers will be doing hours of research on the Internet before deciding to do business with you. This is why it’s important to put as much information about your products and services out there. If your website details every thing you can provide and your competitor’s website simply has a list of products with no other information you’re definitely going to stand out and customers will choose to do business with you.   8) Superiority: “Am I making the best choice compared to competitors?” People always want to get the best or at least the best they can afford. An excellent way to stand out here is to clearly list your qualifications and awards. Reputation management is huge in this area as well. If a customer searches for reviews of your company and finds tons of excellent testimonials and five-star reviews they’ll easily choose your company over a competing one with no online reputation.   9) Value: “Am I paying a fair price?” Even affluent customers are still concerned about price. It’s important to highlight the value a customer is getting and make them feel they’re getting a good deal.

The post The 9 Gates to Client Commitment and How to Establish Trust appeared first on Realty Digital Marketing Professional Community.

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization?


Search Engine Land

Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more.

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

Understanding Basic SEO Terms in 10 Minutes or Less | Regal Creative, LLC

Understanding Basic SEO Terms in 10 Minutes or Less | Regal Creative, LLC


Regal Creative, LLC

Understanding some fundamental SEO terms is key to finding success in search engine optimization. Check out these 8 terms to get started!

What You Should Know About Inbound Marketing Before You Hire an Agency

by Sara Korn @ Eminent SEO

Inbound marketing has been hailed as one of the most successful types of marketing strategies, boasting such enticing benefits as: Stronger customer loyalty Higher sales conversions More repeat customers Trackable marketing ROI In the information age, inbound marketing is seen as a smarter, more modern way of marketing, as opposed to mass-market advertising that tends […]

The post What You Should Know About Inbound Marketing Before You Hire an Agency appeared first on Eminent SEO.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

New in SEO: Create a Post on your Google My Business Listing

by Maddie Costa @ Classy Brain

Google is getting more interactive than ever. Now, as a business owner, you can post news, events, products, specials and more all from your Google My Business Listing. This new feature offers a real time communication channel to reach your...

The post New in SEO: Create a Post on your Google My Business Listing appeared first on Classy Brain.

Digital Marketing Weekly Roundup – March 6, 2017

by Sean ORourke @ Marketing Terms

It's an action packed roundup this week. Updated early-bird discounts for conferences, seriously useful browser extensions, two deals I bought the moment I saw them, and unusually good podcast episodes. Enjoy! Conferences It's the beginning of the month, so [...]

The post Digital Marketing Weekly Roundup – March 6, 2017 appeared first on Marketing Terms.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

Digital Marketing Weekly Roundup – March 20, 2017

by Sean ORourke @ Marketing Terms

MarketingTerms.com Getting ready for a slew of new posts, but first Getting Ready for Napa Summit 🍷 Also, no roundups the next few weeks while travelling and re-thinking the format. Conferences For those attending or considering Napa [...]

The post Digital Marketing Weekly Roundup – March 20, 2017 appeared first on Marketing Terms.

A Complete Glossary of Essential SEO Jargon

A Complete Glossary of Essential SEO Jargon


Moz

I'm not quite sure that this is appropriate for YOUmoz, but I am sure that it's useful information for newcomers to this community. I have no doubt that there will be some disagreement about some of these definitions, because some of them are probably wrong, and comments about errors and omissions are more than welcome.

How is SEM different from SEO: (Know More) in 2 Minutes!

How is SEM different from SEO: (Know More) in 2 Minutes!

by Aishwarya Goenka @ GoPBN Blog - A Wealth of Knowledge for the Modern SEO

The most common confusion people have is the difference between SEO vs SEM. In this article, you will get to learn the everything in just 2 minutes.

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

10 Common SEO Myths

by Timothy Jorgensen @ Mack Media | Web Design & Internet Marketing

The post 10 Common SEO Myths appeared first on Mack Media | Web Design & Internet Marketing.

Search Engine Optimization (SEO) Keywords: The Step-by-Step Guide to Keyword Research

by Chris Raulf @ Boulder SEO Marketing

Learn How to Identify Your Most Important and Lucrative SEO Keywords Thanks for your interest in our SEO keywords guide. There’s probably a good chance that you found this guide through an online search on Google. Well, this is exactly what this primer is all about: you will learn proven and tested processes that will...

How to Dominate Twitter Using Hootsuite

by RDM Admin @ Realty Digital Marketing Professional Community

Twitter is absolutely massive with over 307 million active users sending over 6,000 tweets per second! It’s also a fantastic way that you can engage with people talking about your products or services, your company or even competing companies. Twitter itself is a little bit limited when it comes to options for following certain topics or keywords but this is where Hootsuite comes in. Hootsuite is a fantastic app for managing social media accounts. If you have any sort of social media strategy Hootsuite is an absolute necessity as it makes everything a thousand times easier to manage. Plus it’s only $9.99 USD a month so you really have no excuse not to use it. This post is going to detail how you can use Hootsuite to dominate Twitter. The first thing you’re going to want to do is log into Hootsuite and then click on your name and the blank owl icon in the upper right of the screen to go to the page where you can add social networks. Click “+Add a Social Network” and then “Connect with Twitter”. It’ll ask you for your twitter username and password. Enter those and click “Authorize app”. After a few seconds you should find yourself back in Hootsuite with a success message. Click on the House icon in the sidebar that says streams. Here you can create tabs for different projects. I like to organize everything in a tab because you can have multiple streams of tweets in a tab. So I keep related streams together to keep things simple. After you create the tab you should see something that looks like this. We have different options here for what kinds of streams you can set up and you can set up some pretty cool things.   @ Mentions The first stream you should set up is a stream of your @ Mentions. This will basically be a stream of anyone who ever tweets and includes @yourusername. Usually if anyone has a questions for you they’ll mention you like this. Sometimes if people complain or have positive comments they’ll mention you as well. These are people who are directly engaging with you so you definitely want to see a stream of these tweets. Setting up this stream is as easy as clicking the @ mentions icon. You’ll see a new stream automatically gets added to the left.   Mentions of your company name and website Another two streams you’re definitely going to want to keep an eye on are mentions of your company name or brand and your website. To set this up click on the search icon under “Add a stream”. Here you’ll see a list of trending topics that you probably don’t care about so just ignore them. In the search field type your company name and hit “search”. Another stream will appear to the left. This stream will have a list of any tweets that include your company name. If anyone ever mentions your company either positively or negatively it’ll show up here and you can easily tweet them back. Click on search again and set up another stream for your website name keep it simple like yoursite.com. This will set up another stream of tweets that include your website in it. Any time anyone shares a link to your website it’ll show up here. This is great to keep tabs on what pages on your website are being shared and what people are saying about your website on Twitter.   Mentions of your products and services If you have any specific products or services you want to track go ahead and set up streams for them just like you did with your company name and website. Click on search and enter the words you want to search for. For example if you’re selling condos in a particular city enter condos and the city name. This will give you a stream of tweets of anyone who makes a tweet with the words condos and “your city”, like in the screenshot below. If there are any hashtags that you want to follow you can enter them here too.   Mentions of your Competition and their Websites Just like you set up streams for your own name and website set up streams for your competitors’ company names and websites as well. This lets you see exactly what people are saying about your competition and what they’re sharing from their websites.   How to Take Advantage of all these Twitter streams A couple of times a day log into Hootsuite and check your streams. Hootsuite has a mobile app that makes this very easy. If you have a few minutes you can pull out the app and check your streams. You can even set notifications if you want to see when there’s new tweets in a stream. That might be going overboard a little bit though. It’s up to you how hardcore you want to get. One really great thing about Twitter is that people don’t mind being tweeted at by people, especially if they’ve asked a question. If anyone @ mentions you then you probably want to tweet them back as soon as possible, either to answer their question or thank them for what they said. If anyone asks questions about your products or services feel free to tweet them back to answer their questions. Twitter isn’t the place to go hardcore with sales. If someone tweets that they’re starting to shop for a condo in their city though feel free to tweet them back.  Something like, “Good luck! Condo hunting can be a lot of fun and if you have any questions we’d love to help” works great. If someone mentions that they’ve had a bad experience with one of your competitors feel free to tweet them back but be careful. Don’t push how your company is better. An excellent example we saw once of how to tweet back when people mention your competitors was a person who went to Las Vegas and had a terrible experience checking into their hotel. They went on Twitter and tweeted about their terrible experience. Minutes later a rival hotel tweeted back something like “We’re very sorry to hear that you had a bad experience, we hope the rest of your trip to Vegas is awesome”. That’s a very low key message but next time that person visits Vegas they’re probably going to stay at the hotel that tweeted them back.   In conclusion Hopefully this gives you some ideas of what you can do with Twitter. Although we’re not a fan of social media marketing we do like how Twitter lets you directly interact with people who mention you, your competitors or whatever topics you search for. This is a very powerful strategy that should at most take a few minutes out of your day and has no costs other than a $9.99 USD a month Hootsuite subscription. We highly recommend you start using Twitter in this way for your business.

The post How to Dominate Twitter Using Hootsuite appeared first on Realty Digital Marketing Professional Community.

Thinking About SEO For New Website

by Steven Smith @ Marketing Scoop

Are you launching a new website? There’s no better time to think about search engine optimization than prior to launching a new site. By giving consideration to your on-page optimization factors, you can increase your chances of achieving top organic search results. To prepare your site for easy indexing, be sure to follow these basis …

Getting Ready for Napa Summit 2017

by Sean ORourke @ Marketing Terms

When you find yourself researching something enough, it often makes sense to blog it. Such is the case with Napa Summit, an SEO/SEM conference on March 30-31 in Napa Valley, CA. After seeing the list of [...]

The post Getting Ready for Napa Summit 2017 appeared first on Marketing Terms.

Pueblo SEO Workshop: Beginning SEO as a Small Business Owner

by Jon @ Classy Brain

The internet changes often and it’s hard to keep up with these changes. Especially as a small business owner, keeping up with the latest technologies and search engine algorithms is the least of your worries. However, the digital age is...

The post Pueblo SEO Workshop: Beginning SEO as a Small Business Owner appeared first on Classy Brain.

Who Are My SEO Clients?

by Derek @ Visualeze Design for Small Business Websites

Who Are My Clients? Green business websites include Green Roof Training [ an online membership site ], the Green Infrastructure Consultancy, Green Roof Shelters and Halsted Rain. Not-for-profits include a 2015 website for the Thames Estuary Partnership. Also sites for Greater Thames Marshes Nature Improvement Area, Raingardens.info and many more. I have recently finished the French version of […]

Google Toolbar PageRank Is Gone

by Mohnesh Kohli @ SubmitShop

Well so finally the days of Google Toolbar PageRank are done with. It is dead, gone. You will no longer be able to see that green line which had been a guiding lines for many.   Very well described by Danny Sullivan as “the secret sauce that Google used to become the giant of the […]

The post Google Toolbar PageRank Is Gone appeared first on SubmitShop.

The Difference between Knee-jerk SEO and What You Need from Your SEO

by Michael Martinez @ SEO Theory

Every day across the world and the Web thousands of search engine optimization professionals give employees, employers, co-workers, clients, and other SEOs their opinions on a variety of topics.  The constant flow of opinion is healthy for the industry.  If…

A Beginners Guide to Getting a Website

by Maria Agurto @ LOJO Marketing

If you’ve never had a website, never heard of WordPress, or only ever use computers for email or browsing online, building a website can seem like a pretty daunting feat. You may not know how hosting works, or what a domain is, or any of the other website vocabulary terms for that matter, but I’m […]

[Webinar Recording] Improve Your ROI With International and Multilingual SEO (ISEO)

by Chris Raulf @ Boulder SEO Marketing

Although studies have shown that people prefer to use the web in their native language, translating websites was traditionally a complicated task, requiring significant IT-resources. Furthermore, translated websites often fail to reach their potential ROI because they skip the step of international search engine optimization. Presented on Wednesday, May 24, 2017, in this hour-long webinar, Péter...

Make Your Social Media Managment Experience Easier With These Tools

by Karissa Marcano @ Mack Media | Web Design & Internet Marketing

Pixlr: Create great images to go with your social media posts Pixlr is an online photo editor that is completely free. It’s simple, fast, and  user-friendly. Unlike professional photo editors, Pixlr does not come off as intimidating to beginners. You can easily incorporate the use of Pixlr in your social media management.  The interface is easy […]

The post Make Your Social Media Managment Experience Easier With These Tools appeared first on Mack Media | Web Design & Internet Marketing.

Learn why PBN Hosting is The (New) SEO Hosting in 2017

Learn why PBN Hosting is The (New) SEO Hosting in 2017

by Udit Goenka @ GoPBN Blog - A Wealth of Knowledge for the Modern SEO

Learn How PBN Hosting has revolutionized the SEO industry. Find out why domains using SEO Hosting are getting deindexed at an alarming rate!

17 Most Important Google Ranking Factors to Focus on in 2016

by Mohnesh Kohli @ SubmitShop

SEO strategy cannot be consistent or same every year. There has been lot of changes happening in search engine industry in last three years , so the SEO strategy cannot be the same as in previous year. There have been significant change in search engine ranking in past one year which are to be adopted […]

The post 17 Most Important Google Ranking Factors to Focus on in 2016 appeared first on SubmitShop.

10 Reasons Why You Should Build Your Website Using WordPress

by RDM Admin @ Realty Digital Marketing Professional Community

WordPress is a fantastic content management system that you can use to build websites. We love it so much that this website and pretty much every site we build uses it. Here are 10 reasons why it’s so awesome and you should use it to build your website.   1) WordPress is free and open source WordPress as a content management system is free and open source. Not only does this mean it’ll save you on costs but because it’s open source there’s a huge community of developers and coders who are constantly working to make improvements and add in new features. If there’s some kind of functionality you need for your specific site chances are pretty good that someone has created a plugin with this functionality. If not then it’s very easy to find a developer who can help you create what you need. With open source software and a huge number of people working on it regularly you get improved quality, customizability, freedom and flexibility that you otherwise wouldn’t get with a non-open source content management system (CMS).   2) WordPress is Mobile Friendly WordPress is mobile friendly out of the box which is huge considering how many users now browse the Internet using smartphones and tablets. Google has also gone on record as saying that if your site isn’t mobile friendly this could hurt your search engine optimization and your rankings on Google.   3) WordPress is Mature The software is over 10 years old and over that time it has matured greatly. I’d an incredibly solid well built CMS that has evolved greatly over this time to become a top of the line web publishing system.   4) WordPress Can Be Used on Almost Every Web Host and Server It can be installed on pretty much any web server. This means that if you ever need to change web hosts or servers web hosting companies can’t hold your website hostage. If a company builds your website using their own special content management system or software then you’re stuck with them. If you’re unhappy with their service your website can’t be moved to a new web host and you’ll have to build a new website from scratch. A WordPress website can easily be moved from one server to another.   5) WordPress is SEO Friendly Google absolutely loves WordPress and it is designed to make your site as optimized as possible. The logical site architecture that WordPress uses makes it incredibly easy for search engines to index your website. WordPress is text-based and search engines love text-based websites. Search engine spiders can easily read text but on more complex websites with lost of images and multimedia content search engines have a harder time reading the content on the page.   6) WordPress has an Incredible Reputation WordPress is used by many Fortune 100 companies to host their websites and is even used by giant websites such as time.com, Forbes, CNN, Mashable and TechCrunch!   7) WordPress Offers a Huge Amount of Customization Options Because WordPress is open source it can be customized to do anything you need. People have developed millions of plugins and themes to give your website pretty much any kind of functionality you could ever need.   8) WordPress is Incredibly Secure WordPress takes security very seriously and is constantly releasing new security updates to help prevent attacks. Because of the large number of people working to keep WordPress secure it’s definitely one of the most secure content management systems in the world.   9) WordPress Makes it Very Easy to Update or Redesign Your Site With WordPress it’s very simple to to make changes and updates to the pages on your site. If you ever need to update pricing, post new specials, make blog posts, etc. you can do so very easily. WordPress also keeps all your content separate from the design so if you ever decide to re-design your website you can do so without having to build a new website completely from scratch.   10) WordPress is Constantly Improving WordPress is constantly improving and adding new features. Not only that but other developers are constantly making new plugins and themes. If you make a website with WordPress it’s only going to get better over time.

The post 10 Reasons Why You Should Build Your Website Using WordPress appeared first on Realty Digital Marketing Professional Community.

Google Mobile-First Indexing

by Derek @ Visualeze Design for Small Business Websites

An important change to how Google will index sites in their search is due to be rolled out this year. It is called Mobile-First Indexing. her is a quick brief.

Actionable Analytics → What are the Key Metrics When Analyzing Your Website Data?

by Rosemary Brisco @ ToTheWeb

Business Intelligence That Matters End of the month is fast approaching and it’s time for a deep-dive into analytics. There is SO much data you could easily drown without this blueprint for measuring what matters. Web Analytics CAN Be Sexy! The most important data we track is conversion and related metrics. Period! We start our […]

The post Actionable Analytics → What are the Key Metrics When Analyzing Your Website Data? appeared first on ToTheWeb.

Join Us As We Share Our Secrets of Legal Marketing

Join Us As We Share Our Secrets of Legal Marketing

by Andrew Cabasso @ JurisPage

We speak with a lot of law firms looking to grow their practice, and many of them just don’t know where to start. Some have tried advertising or SEO without success, and then write off that channel as “bad” for their practice area. It’s understandable, and there are a lot of factors that can contribute […]

The post Join Us As We Share Our Secrets of Legal Marketing appeared first on JurisPage.

10 Things to Do Before You Start Writing that Viral Blog Post: A Pre-Writing Checklist

by Sara Korn @ Eminent SEO

Remember the days when blogging consisted of sitting down at your computer, throwing your thoughts onto the screen and posting online for the world to see, and people read it? At least I hear that’s what happened. But I’ve never been a blogger in such simple times. When modern-day bloggers write a blog post – […]

The post 10 Things to Do Before You Start Writing that Viral Blog Post: A Pre-Writing Checklist appeared first on Eminent SEO.

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

How To Remove Your Facebook Profile From Google Searches

by John Leo Weber @ Geek Powered Studios

Maybe you need a little reputation management and don’t want a job recruiter looking through your personal pictures while you hunt for a job. Or maybe you just want to keep your Facebook profile private for friends and family to see, not for people doing searches in Google...

The post How To Remove Your Facebook Profile From Google Searches appeared first on Geek Powered Studios.

A Master Glossary of Search Engine Optimization (SEO) Terms

by RDM Admin @ Realty Digital Marketing Professional Community

There are a huge amount of different terms when it comes to SEO. All this can be a little bit overwhelming, especially if you’re new to SEO. Hopefully this glossary of some of the most common SEO terms will be helpful. All the terms are sorted alphabetically.   Absolute Link An absolute link shows the full URL path of the page being linked to. When linking to content on your own website you can use shorter relative links. It’s safest to always use an absolute link though. Absolute link example: <a href=“http://yoursite.com/webpage.html">The Link Text</a> As opposed to a relative link: <a href=“/webpage.html”>The Link Text</a>   Alt Attribute The Alt Attribute is added to images on your web pages to describe what they are. Blind people and search engines can’t easily distinguish what’s in a picture so the alt attribute provides information explaining it. For example: <img src=“http://yoursite.com/your-image.jpg" alt=“This is the alt text describing the image” />   Anchor Text Anchor text is the actual text of a link that you click on. Here’s some example anchor text. In general you want links back to your website with your keywords in the anchor text. When links are built naturally they tend to have a variety of different anchor text. Too much similar anchor text signals that you’re doing SEO work and could trigger a penalty. Example: <a href=“http://yoursite.com">This is the anchor text</a>   Authority This is the ability of a domain to rank well in search engines. The major factors that make up a site’s authority are link equity, site age, traffic, site history and unique quality content.   Backlink A backlink is simply a link to your website from another site on the Internet. This is also called an inbound link. In general the more backlinks your website receives the higher it will rank. Google and other search engines treat backlinks almost like a vote for the quality of your website.   Black Hat SEO These are SEO techniques that are deceptive or outright illegal. Hacking websites to include backlinks to your site or using automated software to spam links are examples of Black Hat SEO.   Bounce Rate The percentage of visitors who leave a website after viewing only one page. In theory a high bounce rate is an indication of low quality content on your website.   Breadcrumbs Breadcrumbs are little links usually at the top of a page that explain the relationship between pages on your site. If a user or a search engine shows up on a random page they might not know where they are on your site. Breadcrumbs help explain where they are in relation to other pages. They typically look like this: Home > Blog > Category > This is a Blog Post   Broken Link This is a link that no longer leads to the desired location. The page may have changed its URL or the site might no longer exist. One common link building strategy is to point out broken links on a website as a show of help. Then also suggest when the webmaster fixes them to include a backlink to their site as well.   Canonical URL A single page on your website can have multiple URLs. For example: http://yoursite.com/ http://www.yoursite.com/ http://yoursite.com/index.html http://yoursite.com/?some-kind-of-tracking-code Are all the same page but search engines can get confused. This could result in the same page being indexed multiple times. The Canonical URL is the official link for the page that you want indexed. The other versions of the URL will redirect in the event that anyone links to them.   Deep Link A Deep Link is simply a link that points to an internal page on a website. If you’re building backlinks naturally you should end up with a lot of deep links to pages on your website.   Disavow Google has a link Disavow tool that can help you recover from penalties. If you have links to your site from low quality sites that could hurt your rankings. The Disavow tool lets you tell Google to not count those links.   DMOZ The Open Directory Project (dmoz.org) is the largest directory of websites on the Internet. It’s owned by AOL and run by volunteers. Anyone can submit a website to the directory and get a link back to their site.   Domain This is the official site address for your website such as yoursite.com. Domain can also refer to a specific website.   Doorway Pages These are pages that are designed to rank for specific search queries then redirect users to other pages on the website.   Duplicate Content Search engines do not like indexing multiple versions of the same content. Copying content from other websites or have multiple pages on your site with the same content can get you penalized.   Dwell Time This is the amount of time a user spends on your website after clicking through a search result before they return to the search results. In theory a low dwell time is a measure of low quality. The user didn’t find what they were looking for and went back to the search results.   Dynamic Content This is content on your website that changes often. In general, the more dynamic content you have the more often your site will be indexed. Dynamic content can also help your website rank better.   Editorial Link An editorial link is a link within the content of an article. In general these links have higher value than links at the end or beginning because they look more natural.   Entry Page This is the page on which a user enters your site.   External Link An external link is simply a link from one website to another one.   Headings There are 6 heading tags with HTML. In general it’s best to break your content up into sections with headings. You should also have the keywords you want to rank for in the headings as well. <h1>This is an example of heading 1</h1>   Hidden Text You used to be able to hide text on your site that was full of keywords. Usually the designer would do something like make the text the same colour as the background and no one would see it. If you try to do this today you will most likely be penalized.   .htaccess This is a hidden Apache configuration file that you can use to set up redirects and other configurations. It’s best to not mess around with this file unless you’re sure you know what you’re doing.   Inbound link A link pointing to your website from another one. Also referred to as a backlink.   Internal Link A link from one page on a website to another page o the same site.   Keyword A keyword is the word or phrase someone types into a search engine that you want your website to rank for.   Keyword Density This is a measure of how many times your keywords appear in the content of a page. Writing content full of keywords usually doesn’t convert well and could get you penalized. It’s best to write content for human readers and maybe slip in your keywords here and there. You probably shouldn’t go over 2.5% with your keyword density. The Yoast SEO plugin will track this for you if you have a WordPress website.   Keyword Research This is the process to finding the optimal keywords to focus your SEO or PPC efforts on. The goal is to find keywords with low competition and high amounts of searches that will convert well.   Landing Page This is the page a user lands on after clicking on an online advertisement.   Link Building The process of building backlinks to your website. The more links you have the higher authority your website.   Link Equity How strong your website is based on its inbound links and the authority of the sites providing those links.   Long Tail Keywords Long tail keywords are much more detailed longer phrases. In general these keywords are easier to rank for and have higher conversion rates. They also have a much smaller search volume though. An example of a long tail keyword would be: “luxury condos for sale in San Antonio” As opposed to a head keyword like: “condos”   Meta Description This is a bit of code that’s entered into the head section of a webpage. The code contains a sentence or two that describe the content on the page. When a page shows up in the search results the meta description is displayed below the title. The meta description is also usually included when the page is linked to on social media sites like Facebook. It’s usually recommend to keep your meta descriptions to under 160 characters. The code for a meta description looks like this: <meta name="Description" content=“This is your meta description. " />   Meta Keywords This is a similar bit of code to the meta description that is also added to the head section of the page. It includes keywords and phrases that the page is targeting. In the early days of the Internet people filled these tags with keywords. Today most search engines don’t count them and most people don’t even bother with them. If you do enter meta keywords anyone can look at your site’s code to see what keywords you’re trying to rank for as well.   Negative SEO Negative SEO is the process of trying to build bad or low quality links to a competitors website to hurt their rankings. This is a type of Black Hat SEO. Any negative links can also be disavowed using Google’s disavow tool so this probably isn’t the best strategy to use.   Nofollow This is an attribute added to the code of a link which prevents that link from passing on authority. Blog comments usually add nofollow to their links to prevent people from spamming their comments with links. Any links they add won’t pass on any value to the website. The code for nofollow looks like this: <a href=“http://yoursite.com“ rel=“nofollow">This is your anchor text</a>   Off-Site Optimization These are the steps you take off your website to improve your rankings. Off-Site Optimization generally revolves around getting backlinks, improving your social media presence or advertising online.   On-Site Optimization These are the steps you take on your website to improve your rankings. On-Site Optimization needs to be done first, before any Off-Site Optimization efforts or you’ll waste your time. On-Site Optimization involves writing quality content, properly optimizing your meta tags, optimizing keyword density on pages, optimizing images and more.   Outbound Link This is a link from one website pointing to another different website.   Pagerank Pagerank is a measure of the importance of websites. It’s a logarithmic scale that’s based on the links a website receives. In general the more links a website has from high page rank sites the higher its own page rank. Google’s algorithms no longer put an emphasis on Page Rank. In the past, the higher your Page Rank, the higher your rankings.   PPC PPC stands for Pay Per Click. It’s a type of advertising on search engines where advertisers are charged when a user clicks on their ad.   Quality Content This is valuable content that people naturally want to link to. The more quality content you add to your website the more natural backlinks you’ll receive and the higher your rankings.   Quality Link Different links have different levels of quality. In general a quality link is: From a trusted source Is hard to get Was built in the past, the longer the better From a related website Within the content on the page (an editorial link)   Redirect Redirects tell search engines and browsers that a page has been moved to a new URL. If someone types the URL or clicks on a link to that URL they will be redirected to the new URL. 301 redirects are used when a page has moved permanently. 302 redirects are used when a page has moved temporarily. During site maintenance for example.   Relative Link These are links on a website with a shorter URL that is relative to the page with the link. In general it’s best to use absolute links any time you link on your website. Relative link example: <a href=“/webpage.html”>The Link Text</a> As opposed to an absolute link: <a href=“http://yoursite.com/webpage.html">The Link Text</a>   Robots.txt This is a file on the root of your website with instructions for search engines on which pages to crawl and which ones not to crawl. Not all search engines will honour what you put in your robots.txt file so be careful.   SEM Search Engine Marketing   SEO Search Engine Optimization   SERP Search Engine Results Page. This is the page that shows you the results for the keyword you searched for.   Site Map A site map is a file or page that gives search engines a map of all the pages on your site and their relation to each other. The site map is usually easier for a search engine to navigate then your actual website.   Splash Page Splash pages are often used as home pages. These are usually fancy pages with some kind of graphic and a button to click through to your actual website. These are terrible for both SEO and user experience and should never be used.   SSL SSL stands for Secure Sockets Layer. SSL is the standard security technology for making an encrypted link between a website and a browser. With SLL the data shared between the web server and browser is private. Websites that operate online stores or collect personal information should have an SSL certificate. Google also uses SSL as a factor in its ranking algorithm.   Static Content This is content on your website that does not change frequently   Title This meta tag is probably the most important part of on-site SEO. In general titles should be between 50 to 60 characters long and include the keywords you’re trying to rank for. They should accurately describe the page and every page should have its own unique title. The title also appears in the search results as the link that searchers click on. Therefore your titles should make people want to click through. Don’t just fill them with keywords. The code for a meta title goes in the head section of the code and looks like this: <title>This is my meta title</title>   White Hat SEO White Hat SEO includes the various strategies that are approved by Google and won’t get you in trouble. In general these strategies are much more work. An example of White Hat SEO would be to create a lot of high quality content for your website that people naturally want to link to.   If there are any additional terms you’ve seen that we haven’t included here let us know and we’ll add them in!

The post A Master Glossary of Search Engine Optimization (SEO) Terms appeared first on Realty Digital Marketing Professional Community.

Website Optimization Tip: Keep It Incredibly Simple For Your Visitors

by Jonathon Moore @ Webdigia

One of the most important elements to optimizing your website is simplicity and placing yourself in the shoes of a visitor. In this post I show you exactly what areas people make over-complicated and how a website should be setup in order to be an effective marketing and converting tool for your company. In short, a website needs to be organized and incredibly simple in it's navigation and tone.

Using An SEO Company Versus Hiring an In-House Expert

by Steven Smith @ Marketing Scoop

A recent study by SEMPO indicated that adding an expert in search engine optimization to your payroll could cost the company upwards of six figures in salary and benefits -- considerably more than hiring a search engine optimization company.

SEO Slang | Marketing Terminology | SEO Definitions

SEO Slang | Marketing Terminology | SEO Definitions


Eminent SEO

Looking for SEO slang, marketing terminology and definitions? Here is our collection of some of the top online marketing terms & their definitions.

Search Engine Glossary - Search Optimization Terminology

Search Engine Glossary - Search Optimization Terminology


ToTheWeb

Glossary of Search Engine Optimization Terms | ToTheWeb LLC, a San Francisco-based company.

7 Google Penalty Checker Tools To Diagnose Your Site Instantly

by Matthew Woodward @ Matthew Woodward

It’s an awful feeling, isn’t it? One day you close your laptop safe in the knowledge that your site is getting healthy amounts of search traffic. Then, the next morning, you find out your site has been hit with a Google Penalty. What was once a solid stream of targeted traffic is now nothing more than a trickle of slightly interested people. But you can come back from this. The first step is to know which Google Penalty has stung you and why you’ve been penalised. The second step is to know how to monitor for future algorithm changes to ...

7 Google Penalty Checker Tools To Diagnose Your Site Instantly was originally published on Matthew Woodward

How to Target Low Hanging Keywords that Can Boost Your Traffic

by admin @ SEOValley™ Solutions Private Limited

Low hanging keywords are search terms that are well within your reach. They refer to words and phrases that your website is already ranking for—and have the potential to bring qualified traffic—but haven’t quite reached the coveted Google search top spot. Targeting these keywords is a good strategy as it often requires comparatively less work …

SEO Glossary of Terms and Concepts

SEO Glossary of Terms and Concepts


SEO Theory

Be sure to review these special pages: SEO Theorems and Principles What is Lead Generation? A Guide to Major Google Algorithms Basic SEO Glossary A/B Test – Noun phrase. The practice of creating tw…

The History of Search Engine Optimization

The History of Search Engine Optimization

by Kelvin Avelar @ GoPBN Blog - A Wealth of Knowledge for the Modern SEO

Ever wondered how did SEO evolved or who founded SEO? GoPBN explains to you the brief History of SEO, when did SEO start and how SEO is in 2016.

My Google Search Console Tutorial Will Improve Your Search Rankings

by Matthew Woodward @ Matthew Woodward

I’m sure you’ll agree with me when I say: Using Google Search Console is more work than it needs to be. Trying to get hold of the right data at the right time can mean hours of work, complicated exports and endless frustration finding just where the heck everything is. There has to be an easier, way, right? Well thankfully now there is. If you’re one of the 89% of SEO that uses Google Search Console, your prayers just might have been answered. My Google Search Console tutorial is going to show you how to use a 100% free tool ...

My Google Search Console Tutorial Will Improve Your Search Rankings was originally published on Matthew Woodward

10 Google Analytics SEO Hacks To Increase Your Search Traffic

by Matthew Woodward @ Matthew Woodward

Keyword: (not provided). If this is you, read on. You might think that Google Analytics (GA) has no value to your SEO efforts because it hides your precious keyword data. Wrong. This post provides my 10 favorite Google Analytics SEO hacks that save time, money and drive awesome insights. What You Will Learn How to use GA Referral reporting to build links How to use GA Annotations to manage efforts, your team and clients How to use GWT reports in GA to get around Keyword: (not provided) The value of internal search data for SEO Using Filters for SEO data ...

10 Google Analytics SEO Hacks To Increase Your Search Traffic was originally published on Matthew Woodward

SEO campaigns insights

by Steven Smith @ Marketing Scoop

Learn about search engine optimization and how to improve your website ranking. Read the latest information on SEO and search engine submission.

A Master Glossary of Search Engine Optimization (SEO) Terms

A Master Glossary of Search Engine Optimization (SEO) Terms


Realty Digital Marketing Professional Community

A large glossary of SEO terms and definitions so you know what's going on when you learn how to do Search Engine Optimization.

Getting Started in 2013: Is SEO The Right Marketing Choice?

by Jonathon Moore @ Webdigia

A lot has changed in the SEO industry since 2011-12 with the roll-out of the Google Panda and Penguin updates. 2013 SEO places more focus on content marketing and a slower and more natural and diverse strategy. There are other internet marketing options other than SEO to supplement or replace it entirely as well. Pay attention as well to Google authorship and the future of SEO where it is likely that an author's trust and credibility will hold ranking weight in search engines as early as 2014.

Who Invented the Term "Search Engine Optimization"? Part Deux - Search Engine Journal

Who Invented the Term "Search Engine Optimization"? Part Deux - Search Engine Journal


Search Engine Journal

I created an entry for "Bruce Clay" at Wikipedia for the group of articles called "Famous SEOs" which are listed at the entry for "Search Engine Optimizati

Fill Your Cup with Value Using These 6 Marketing Campaign Types

by admin @ Digital Marketing Services by Black Dog Marketing

Question: What is a campaign? Answer: A series of communications and actions with a specific purpose and a desired outcome. The reason it’s important to think in terms of campaigns is because the relationship you have with your prospects is …

The post Fill Your Cup with Value Using These 6 Marketing Campaign Types appeared first on Digital Marketing Services by Black Dog Marketing.

SEO Glossary for 2017

by Derek @ Visualeze Design for Small Business Websites

SEO Terms You Need To Know – a quick introduction The world of search engine optimisation can seem a land inhabited with its fair share of shamans and charlatans. This SEO glossary is intended to provide some illumination for those seeking enlightenment and a path through the terminology. Where possible, I will try and err […]

Does Website Optimization Really Work?: Just ask Plasma Rugged Solutions

by admin @ Internet Marketing Blog

            Plasma Rugged Case Study: When we think of site optimization we think of adding new keywords or key phrases that we would like clients to be indexed for. With Plasma Rugged we took it to another level. Plasma Rugged needed a UX overhaul and a core page restructuring to […]

Double Your Traffic With This Simple Content Optimization Process

by Helvis Smoteks @ Matthew Woodward

Do you know how much traffic you are losing if you are ignoring content optimization? This post shows how Linkody nearly doubled its blog’s traffic in one month. Most of us tend to produce content, do some quick marketing and then forget about the content we worked so hard on. That’s a lot of traffic down the drain. What if I told you that a simple content optimization process is the missing piece of your content strategy? What You Will Learn How to improve your content’s rank using Google Search Console How to spot optimisation opportunities with Google Keyword Planner ...

Double Your Traffic With This Simple Content Optimization Process was originally published on Matthew Woodward

How To Write E-commerce Product Descriptions That Sell

by SEO for Growth @ SEO For Growth

When you walk into a brick and mortar store to buy something, you meet with different salespersons who persuade you to buy products by using certain language and terminology, describing offers and providing you with the best bargains. The same stands true when it comes to describing products on an e-commerce store. If you want […]

The post How To Write E-commerce Product Descriptions That Sell appeared first on SEO For Growth.

132 Ultimate SEO Glossary, Terms & Definitions is All You Need in 2017

132 Ultimate SEO Glossary, Terms & Definitions is All You Need in 2017

by Aishwarya Goenka @ GoPBN Blog - A Wealth of Knowledge for the Modern SEO

Understanding SEO can be a difficult specially with so many terms and definitions. This crazy list of 132 SEO glossary is all you need in 2016.

Site Champion - SEO Strategy | SLI Systems

Site Champion - SEO Strategy | SLI Systems


SLI Systems

Increase page visibility to your site with Site Champion. It creates a dynamic SEO strategy based on the behavior of your site's visitors. Request a demo!

SEO Sunday 2016 - December Week Three!

SEO Sunday 2016 - December Week Three!

by Aishwarya Goenka @ GoPBN Blog - A Wealth of Knowledge for the Modern SEO

GoPBN SEO Sunday 2016 December Week Three Edition curates the hottest, most trending news, blogs, SEO articles in the blogging industry.

Double Your Traffic With This Simple Content Optimization Process

by Helvis Smoteks @ Matthew Woodward

Do you know how much traffic you are losing if you are ignoring content optimization? This post shows how Linkody nearly doubled its blog’s traffic in one month. Most of us tend to produce content, do some quick marketing and then forget about the content we worked so hard on. That’s a lot of traffic down the drain. What if I told you that a simple content optimization process is the missing piece of your content strategy? What You Will Learn How to improve your content’s rank using Google Search Console How to spot optimisation opportunities with Google Keyword Planner ...

Double Your Traffic With This Simple Content Optimization Process was originally published on Matthew Woodward

Your Small Business Needs a Blog and Here is Why

by Mark Zeni @ Daily Blog Tips

Small businesses can gain a lot from taking advantage of technology and by using a website builder. One of the easiest and most important ways to utilize this is to start a blog. A blog is a tool that allows you to reach people and engage with them. There is no other method for marketing […]

Original post: Your Small Business Needs a Blog and Here is Why

Search Engine Optimization Alphabets- SEO Terminology

Search Engine Optimization Alphabets- SEO Terminology


ZNetLive Blog - A Guide to Domains, Web Hosting & Cloud

SEO beginner? Check out the SEO alphabets first to understand the search engine optimization's terminology and to make your learning easier.

An SEO Glossary for 2017, the terms you need to know.

An SEO Glossary for 2017, the terms you need to know.


Visualeze Design for Small Business Websites

This SEO glossary is intended to provide illumination for those seeking a path through the terminology of SEO, in a simple, understandable fashion.

100 Ultimate SMM Glossary, Terms, and Definitions is All You Need in 2017

100 Ultimate SMM Glossary, Terms, and Definitions is All You Need in 2017

by Aishwarya Goenka @ GoPBN Blog - A Wealth of Knowledge for the Modern SEO

Be a social media pro and learn all the social media marketing glossary, terms and necessary definition that can help you become a social media Ninja!

Business Heading in a New Direction – Stack Plastics

by admin @ Internet Marketing Blog

Problem: Stack Plastics, a Bay Area Injection Molding Company, was heading in a new direction—spearheaded by the launch of a brand new website. They contacted Ecreativeworks to ensure best practices SEO were implemented to create a new emphasis on targeting organic customers. Solution: From implementation to launch, and through ongoing optimization, Ecreativeworks ensured the framework […]

How Azure Cognitive Services help developers easily add intelligent services and search capabilities to their solutions?

by Lipika @ ZNetLive Blog – A Guide to Domains, Web Hosting & Cloud

We are living in the age of digital revolution where smart devices like iPhone know our target destination, suggest words when we text, detect faces of our friends in images and do many other things that were unimaginable till a few years back. Further technological marvels like Artificial Intelligence (AI) applications (Tesla– the driverless cars, […]

The post How Azure Cognitive Services help developers easily add intelligent services and search capabilities to their solutions? appeared first on ZNetLive Blog - A Guide to Domains, Web Hosting & Cloud.

SEO Sunday 2016 - November Week Four!

SEO Sunday 2016 - November Week Four!

by Aishwarya Goenka @ GoPBN Blog - A Wealth of Knowledge for the Modern SEO

GoPBN SEO Sunday 2016 November Week Four Edition curates the hottest, most trending news, blogs, SEO articles in the blogging industry.

Advanced SEO Techniques for 2017

by Michael Martinez @ SEO Theory

What makes an SEO technique “advanced”?  That’s a question I ask myself every year.  A lot of the “advanced” methods I first shared ten years ago, while still relevant today (because good SEO doesn’t change), are so widely used now…

Colorado Springs SEO Workshop

by Maddie Costa @ Classy Brain

Social media, cyber security, Ecommerce websites: these are just a few of the modern day technology platforms that small businesses utilize every day in order to reach their customers. Having an online presence is a must for start-up business in...

The post Colorado Springs SEO Workshop appeared first on Classy Brain.

Search Term Definition - SEO Glossary | Searchmetrics

Search Term Definition - SEO Glossary | Searchmetrics


Searchmetrics

What is a search term? Our SEO Glossary provides a wide range of technical terms related to Search Engine Optimization.

Digital Marketing Weekly Roundup – March 13, 2017

by Sean ORourke @ Marketing Terms

Light roundup this week, getting ready for Napa Summit. Conferences After listing hundreds of digital marketing conferences but ignoring all of the virtual ones, I'm finally ready to explore the online-only side. Suggestions? Hit up the contact form or [...]

The post Digital Marketing Weekly Roundup – March 13, 2017 appeared first on Marketing Terms.

10-Point Website Audit Checklist → Is Your Site Suffering From These Technical SEO Problems?

by Rosemary Brisco @ ToTheWeb

Uncover Technical SEO Problems With Our 10-Point Audit Checklist →

Google changes its algorithm hundreds of times a year and it takes due diligence to stay on top of changes that can negatively impact your search traffic.

The post 10-Point Website Audit Checklist → Is Your Site Suffering From These Technical SEO Problems? appeared first on ToTheWeb.

Stop Cross-Selling! Help Customers Buy Instead

by Guest Contributor @ The Financial Brand

Banks and credit union cross-selling needs to leverage digital tools and customer insights to provide targeted product recommendations.

2 Tips for Local SEO Marketing in 2013 with Knowledge Graph

by Jonathon Moore @ Webdigia

Google's Knowledge Graph made Google Search smarter. What it also did was affect how SEO, especially Local SEO is gauged and compiled. In this blog post, we examine semantic-search and how you can take advantage of it. This will be accomplished through approaches under building quality backlinks and paying particularly close attention to the relevancy of your internet marketing efforts. You won't want to overlook these 2 tips if your goal is organic web traffic.

High-quality Content Marketing is the Real Search Engine Optimization (SEO)

by Chris Raulf @ Boulder SEO Marketing

Although Google hasn’t confirmed it yet, it appears that they released an update called “Fred” to their search engine algorithm in March of 2017, which at least partially targets the quality of websites. A number of websites reported a drop in organic search traffic by 50% or higher overnight. It seems that many of these websites...

Why Our SEO Company Stopped Tracking Keyword Rankings

by John Leo Weber @ Geek Powered Studios

If a business hired Geek Powered Studios in 2012, 2013, or 2014, they probably hired us as an “SEO company”. They likely hired us with the explicit goal of gaining higher rankings in Google searches for a few target keywords. For example, a real estate agent in Austin, TX would have hired us to get them showing at the top of Google searches for keywords like “austin real estate agent” or “austin real estate company”...

The post Why Our SEO Company Stopped Tracking Keyword Rankings appeared first on Geek Powered Studios.

Google Chrome Ad Blocker Coming Soon

by mcriswell @ Direct Online Marketing

 WHAT!?! Google is Blocking Ads?!   In the last few weeks you have undoubtedly heard about the Google Ad Blocker, the latest plans for Chrome, which involves a built in ad blocking tool. As a digital marketer this may sound alarming, but not to worry. Google isn’t trying to block all of our ads, just the […]

The post Google Chrome Ad Blocker Coming Soon appeared first on Direct Online Marketing.

SEO for Beginners: How to Optimize Your Content for Search

SEO for Beginners: How to Optimize Your Content for Search


AddThis Academy

Get our SEO tips for beginners and learn how to increase traffic to your website by optimizing your content for search.

Digital Marketing Weekly Roundup – February 27, 2017

by Sean ORourke @ Marketing Terms

It's finally here! Digital Marketing Tools - The Ultimate Reference If you like the conference calendar, you'll love this. The goal here is to find the ideal blend of completeness and usability. Currently, this means [...]

The post Digital Marketing Weekly Roundup – February 27, 2017 appeared first on Marketing Terms.

An SEO Glossary - Common SEO Terms Explained - What you need to know

An SEO Glossary - Common SEO Terms Explained - What you need to know


Hallam Internet Ltd

Our SEO glossary of SEO terms is essential reading to help you better understand search engine marketing make the most out of your website.

5 Ways to Prepare for the Future of SEO

by SEO for Growth @ SEO For Growth

Search Engine Optimization is a concept that is anything but static. Search engines are constantly changing their algorithms to produce the most relevant content to consumers. There are always new methods and media being introduced for entering search criteria. Businesses must adapt with the trends in order to rise to the top of search rankings […]

The post 5 Ways to Prepare for the Future of SEO appeared first on SEO For Growth.

Tip: Optimizing Navigation Can Boost Rankings

by admin @ SEOValley™ Solutions Private Limited

How you design your site’s architecture is critical not only to the way users experience your brand—it also affects how search engines discover and rank your content. Well-coded and search-friendly navigation results in a highly effective site menu structure, which ultimately enables your website to attract more leads, conversions, and higher search rankings. Ineffective and …

How can mining and analyzing untapped business data take your business to new heights?

by Lipika @ ZNetLive Blog – A Guide to Domains, Web Hosting & Cloud

It goes without saying that we all live a data driven life, both at home and work. We use data – sometimes to stream music, to look for directions on GPS, while shopping online, searching reliable restaurants, adding friends suggested by Facebook, using searches made by Google and enjoying TV shows predicted by Netflix. So, […]

The post How can mining and analyzing untapped business data take your business to new heights? appeared first on ZNetLive Blog - A Guide to Domains, Web Hosting & Cloud.

Guess Who: Connecting with Audiences Through Word Choice and Tone

by Remy Albillar @ Eminent SEO

For a long time I’ve thought about writing as a friendly competition between myself and my readers. In this model, I am playing chess against their tastes, aesthetics and expectations. Checkmate is evoking a feeling, persuading a point or encouraging a reader to take an action. This approach is especially apt when it comes to […]

The post Guess Who: Connecting with Audiences Through Word Choice and Tone appeared first on Eminent SEO.

Search Engine Optimization Terms for Beginners

by Steven Smith @ Marketing Scoop

What SEO Beginners Need to Know – 12 Definitions That Matter S SEO is a trade that exists solely on the internet, and even then it is comprised almost entirely of the hot air of so-called “expert opinion.” Plenty of it blowing around these days as search maintains position as one of the most important …

Search Engine Optimization (SEO) Terms and Jargon Explained

Search Engine Optimization (SEO) Terms and Jargon Explained


LSA Social

&nbsp; Glossary of essential search engine optimization (SEO) terms  Do you ever wonder what hell they all going on about? &nbsp; In this glossary I have clearly explained the terms and jargon of search engine optimization, SEO, used by practitioners

Supercharge Search and Shopping with Similar Audiences

by Leland Reed @ Direct Online Marketing

 When Google released Retargeting Lists for Search Ads (RLSA) in 2014, it took time for marketers to discover just how powerful the tool is. In case you’re not familiar with RLSA, the ads work a lot like site retargeting: targeting users who have already interacted with your site in some manner, only with text ads […]

The post Supercharge Search and Shopping with Similar Audiences appeared first on Direct Online Marketing.

Bad SEO Advice You Should Still Avoid

by Michael Martinez @ SEO Theory

I should create a “Bad SEO Advice” category and collect all the articles I have written about it through the years in one place.  There are days when I am tempted to go back and “update” old articles about bad…

SEO Sunday 2016 - October Week Five

SEO Sunday 2016 - October Week Five

by Aishwarya Goenka @ GoPBN Blog - A Wealth of Knowledge for the Modern SEO

Every week GoPBN curates the hottest, most trending news, blogs and articles from around the web in the SEO, marketing, and blogging industry.

Vol 69: Complacency Kills in the Ever-Changing Digital Marketing Industry

by Team Eminent SEO @ Eminent SEO

What’s New at Eminent SEO? It’s a time of growth here at Eminent SEO. We’re close to launching our website makeover, and that’s just the start of what we’re cooking up for the rest of 2017. We’re also expanding our marketing capabilities by bringing on talented new creators, aiming to do even bigger and better […]

The post Vol 69: Complacency Kills in the Ever-Changing Digital Marketing Industry appeared first on Eminent SEO.

SEO Sunday 2016: October Week Four!

SEO Sunday 2016: October Week Four!

by Aishwarya Goenka @ GoPBN Blog - A Wealth of Knowledge for the Modern SEO

Every week GoPBN curates the hottest, most trending news, blogs and articles from around the web in the SEO, marketing, and blogging industry.

What is search engine optimization? definition and meaning

What is search engine optimization? definition and meaning


BusinessDictionary.com

Definition of search engine optimization: Refers to the process of improving traffic to a given website by increasing the site's visibility in search engine results. Websites improve search engine optimization by improving content, making ...

How to Secure a WordPress Site Against Hackers

by Michael Martinez @ SEO Theory

WordPress gets a bad rap from people who complain that it’s not secure.  In more than 40 years of working with computers I have never met an application or operating system that could not be hacked.  I used to be an…

5 SEO Tips for a Colorado Springs Business

by Maddie Costa @ Classy Brain

Colorado Springs is a rapidly growing area, both in terms of population and small businesses. There are so many opportunities for small business owners to succeed in the Springs, as it has spans a gigantic area and has a wide...

The post 5 SEO Tips for a Colorado Springs Business appeared first on Classy Brain.

Which Is the Best To-Do List Manager / Task Manager? Top 5 Tools Compared

by Karol K. @ NIO

A productivity tool does come handy. That's for sure. But which one to use? This is the question we'll answer today. Let's have a look at all 5 tools, their strong and weak sides, their purpose, their level of simplicity, their ease of use, their feature-richness, their GTD-friendliness, and their (assumed) target group of users.

Which Is the Best To-Do List Manager / Task Manager? Top 5 Tools Compared | NIO

CT & NY's Trusted SEO Company | Search Engine Optimization Services

CT & NY's Trusted SEO Company | Search Engine Optimization Services


Mack Media | Web Design & Internet Marketing

Mack Media provides complete search engine optimization services. Using White-hat techniques we improve site rankings, growing your business. Free Quote!

SEO Expert: Glossary of Search Engine Optimization Terms | JurisPage

SEO Expert: Glossary of Search Engine Optimization Terms | JurisPage


JurisPage

An SEO glossary of terms for search engine optimization novices and experts alike. Learn the SEO terminology with this handy search engine optimization guide.

3 Different Ways to Do Keyword Research

by Mark Zeni @ Daily Blog Tips

One of the most important, highly valued and high return activity in the SEO field, keyword research begins by just entering a word in the search query box. Essential to a website’s success, keyword research can prove to be a boon if implemented correctly and can lead your site to higher ranking success. In this […]

Original post: 3 Different Ways to Do Keyword Research

The Ultimate Digital Marketing & SEO Glossary

The Ultimate Digital Marketing & SEO Glossary


Matthew Woodward

If you are confused by jargon in digital marketing then this glossary of terms will help you out. Download a PDF of my digital marketing & SEO glossary now.

SEO Sunday 2016 - November Week Three!

SEO Sunday 2016 - November Week Three!

by Aishwarya Goenka @ GoPBN Blog - A Wealth of Knowledge for the Modern SEO

SEO Sunday November Week Three curates the hottest, most trending news, and blogs from around the web in the SEO, marketing, and blogging industry.

SEO Tactics To Bring You Tons Of Website Visitors

by Steven Smith @ Marketing Scoop

No matter how hard some people try to mystify SEO, it is not as complicated as many would lead you to believe. Despite all the techno jargon that many in the field will throw at you: SERPs, SEM, PageRank, Keyword Density, Vertical Search, Algorithms.. SEO is really simple to do if you understand some basic …

PPC, SEO, or Both? Legal Marketing Strategy Demystified

PPC, SEO, or Both? Legal Marketing Strategy Demystified

by Andrew Cabasso @ JurisPage

So, your law firm is looking to develop more business.

More matters means more growth and revenue, but how are you going to get there?

The two main strategies you have probably heard about for building a law firm’s business online include online advertising (also called PPC or referred to as “Adwords”) and SEO (short for search engine optimization).

Each strategy is completely unique and independent, with their own challenges and best practices.

Though SEO may be appropriate for your law firm, PPC might not.

And vice-versa.

So, when your firm has a budget to invest, what is the wisest use of your marketing dollars?

Here is our breakdown and recommendations.

The post PPC, SEO, or Both? Legal Marketing Strategy Demystified appeared first on JurisPage.

Top 20 Tools To Boost Team’s Productivity

by Mark Zeni @ Daily Blog Tips

Pulling together a collaborative and productive team with all the right skills to grow your business could be the hard part. This challenge happens far more often than you would think. But the good news is that you can overcome your team’s productivity issues with the right tools. There is a sea of tools out […]

Original post: Top 20 Tools To Boost Team’s Productivity

Shootout at the IG Corral: How Black Hat Marketers Cheat at Instagram

by Remy Albillar @ Eminent SEO

If all those totally historically accurate movies about the Old West have taught us anything, it’s that job security was not a major issue for sheriffs and their deputies. A near endless supply of cattle rustlers, masked bandits and stagecoach robbers seemed to flow through every town across the American frontier. Today, ethical, “white hat” […]

The post Shootout at the IG Corral: How Black Hat Marketers Cheat at Instagram appeared first on Eminent SEO.

About - Contact - Privacy Policy - Terms of Service