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What is SEO (search engine optimization)? - Definition from WhatIs.com

What is SEO (search engine optimization)? - Definition from WhatIs.com


WhatIs.com

Search engine optimization (SEO) is an area of website development that seeks to improve the way content is ranked by search engines. Various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile-friendly and load quickly.

Top Draw Announced as Leading PPC Management Company

by Carissa Ng @ Top Draw

We’re thrilled to be awarded as a leading PPC management company in Canada by Clutch. We love all things PPC but that’s not all we do! From helping you develop your brand to fit your vision, to corporate and digital strategy along with user experience research and testing – our diverse team is here to […]

Marketing Day: E-commerce SEO mistakes, Facebook tests new ad format & interactive native content

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Links to Decrease in Importance, Says Bing by @MattGSouthern

by Matt Southern @ SEO – Search Engine Journal

James Murray of Bing can be heard in a recent interview saying links may decrease in importance.

The post Links to Decrease in Importance, Says Bing by @MattGSouthern appeared first on Search Engine Journal.

5 Popular SEO Practices Which Don’t Work Today

by Christopher Flores @ Monitor Backlinks Blog

The SEO world is extremely competitive, which, in turn, leads to competing ideologies and best practices. If you are new to SEO, it wouldn’t take you very long to get confused about which techniques actually work, and which ones don’t. In the recent months, we have seen a whole host of updates from Google. Hence, ...

The post 5 Popular SEO Practices Which Don’t Work Today appeared first on Monitor Backlinks Blog.

The six key components of mobile SEO in 2016

The six key components of mobile SEO in 2016


Marketing Land

Are you doing mobile SEO the right way? Columnist Bryson Meunier outlines the key elements that will help drive more organic mobile search traffic to your content.

Search Engine Optimization

Search Engine Optimization


MonsterWeb

MonsterWeb is a Google Partner increasing brand impact by focusing on search engine optimization, web design & web development.

First 6 Months in a Digital Agency

by Samuel Rebbechi @ Performics

Post by Samuel Rebbechi, Performance Content & SEO Specialist My first six months in a digital agency has been an intensely exciting and insightful learning experience. […]

The post First 6 Months in a Digital Agency appeared first on Performics.

Big Trends Shaping the Future of Search – Rocks Digital

by Michelle Stinson Ross @ Gruen Digital Marketing Agency

Search and local digital marketing are changing dramatically right in front of us. A number of big trends will have a significant impact on how consumers find businesses and make buying decisions. The changes also effect how businesses will reach consumers in the future. These include: The continuing decline of the desktop The increasingly transactional […]

The post Big Trends Shaping the Future of Search – Rocks Digital appeared first on Gruen Digital Marketing Agency.

38% of SEOs Never Disavow Links [POLL] by @A_Ninofranco

by Angel Niñofranco @ SEO – Search Engine Journal

How often do SEOs disavow links? Find out what our Twitter community said for this #SEJSurveySays poll question.

The post 38% of SEOs Never Disavow Links [POLL] by @A_Ninofranco appeared first on Search Engine Journal.

Stacking the SEO Deck

by sprout_admin @ Sprout Digital

I’m a gambler. I enjoy playing poker, blackjack, and craps. These games provide me the opportunity to influence the outcome of the game. Slot machines, roulette, keno, and other passive gambling games are sucker bets–the house ALWAYS wins.

The post Stacking the SEO Deck appeared first on Sprout Digital.

Voice Search Optimization - Performics

Voice Search Optimization - Performics


Performics

Discover how voice search optimization provides consumers with more accurate, local results. Users have been leveraging voice assistants more and more.

Google Impression Share Calculation Change

by Stu Beurskens @ Performics

Post by Stu Beurskens, Search Director – Performics Practices Team EXECUTIVE SUMMARY What’s new? Google updated its Impression Share calculation to incorporate additional Search impression data […]

The post Google Impression Share Calculation Change appeared first on Performics.

6 Big Myths About SEO

6 Big Myths About SEO


Inc.com

Your understanding of the way Google works is probably three or four years out of date--and that's an eternity in Web time.

Atlanta SEO Services | Search Engine Optimization | WebTech Marketing

Atlanta SEO Services | Search Engine Optimization | WebTech Marketing


WebTech Marketing

WebTech Marketing is an Atlanta based SEO company offering complete internet marketing solutions. Search Engine Optimization at its finest! Call today.

AMP and Ranking 0 are Becoming More Important

by John E Lincoln @ Ignite Visibility

This week: You can now edit local business info in search results, Instagram is testing canvas ads, and wait until you hear about how many of the top results don’t get clicks.   Here’s what happened this week in digital marketing. DemandJump Cloud Tool Shows Where Your Traffic Came From A new DemandJump tool, just...

The post AMP and Ranking 0 are Becoming More Important appeared first on Ignite Visibility.

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

About Local SEO | How Can Local SEO Services Help Your Business?

About Local SEO | How Can Local SEO Services Help Your Business?


BrightLocal

Learn all about Local SEO in this quick guide. What is local search optimization & how can it help your business gain more visibility online?

The Role of Creative in the Future of Digital Marketing

by Chris Peterson @ Parqa

One of our key tasks as marketers is to be creative and find ways to generate interest and demand in our products and services. Creativity has been essential to marketing success long before the internet or digital marketing came about. Creative has always been a key factor in standing out in marketing both online and traditionally, but as online-targeting becomes increasingly sophisticated, consumers now expect the online world to be cutting-edge. Relying on a fixed formula is risky and, as technology becomes more advanced, your approach to digital marketing will need to be smarter, more creative and better informed if you want to have a chance of standing out. Many digital marketers have abandoned innovation in favor of “playing it safe” but, for those who hope to build highly effective digital marketing plans in the future, creativity will play a leading role in their development and execution. Here’s why creativity has always been important, and how it will become increasingly critical as a tool for achieving success in digital marketing in the future. Why Creative Is So Important Today’s users move fluidly between devices and channels and expect a seamless, engaging and fun experience. At any given moment, every user is rapidly taking in several pieces of information that they have to assess when deciding whether or not to award their attention to anything. Creativity already plays a vital role in breaking through, making an impact, resonating and inspiring the customer to give you their attention. However, it will play an even bigger role in the future when it comes to generating real engagement that leads to conversion. The fact is that we oftentimes get caught up in the work and analysis we do to ensure the right product is promoted to the right segment, but sometimes we forget that there’s a person at the other end of our promotion.  Microsoft recently did a study that measures the “dwell” of different digital marketing campaigns. According to a Regroup article, “dwell” refers to the amount of time people spend with a given piece of creative for a product or service and, “the higher the ‘dwell’, the higher the engagement and the more likelihood of purchase.”  The fact is that more creative, engaging online ads lead to higher “dwell” and, thus, more successful brand campaigns in terms of searches, traffic to the brand site and engagement at the brand site. Targeting Consumers Creatively As consumers encounter increasingly better-targeted messaging at higher volumes, it will become critical to strike a balance between technology-driven targeting and creativity to stand out. Marketing Land columnist Peter Minnium wrote in a recent article that marketers tend to “get so caught up in the potential of technology and data to optimize the delivery of an ad to the right person at the right time in the most efficient manner possible, that they often lose sight of a fundamental truth: the ad creative has to be good, or it’s all for naught.” His observation is spot-on. Creativity will be critical when it comes to both how we target future audiences and what we display to them. According to ComScore, data show that half of a campaign’s impact on sales is due to the creative strength. By activating customer data and leveraging deep data insight like psychographic information, you can cut through the noise to provide real value to customers in the form of a highly personalized ad that is both relevant and useful. Creating a More Compelling User Experience Marketers are accustomed to targeting consumers by demographics, dividing them up using broad variable such as age, gender, geographical location or ethnicity. Although these metrics are important and deliver results, marketers can’t afford to rely on demographic data alone in the future, as they will miss a huge opportunity to increase audience engagement and risk delivering generic messages that appear irrelevant. As targeting becomes more sophisticated, consumers expect the messages they receive to be increasingly tailored and personalized. From the marketer’s perspective, achieving success requires getting creative with targeting and understand the customer’s personality, motives and action-drivers at a deeper level. Targeting can go well beyond where your audience lives and what they do to become even more granular and specific. With social media, people share their common values and interests to create digital communities of interests that advertisers can leverage to creatively build advanced, personalized targeting the drives action. Inform Your Marketing Strategy with Data-Driven Creative With insights provided through analytics and data management platforms, you have the ability to more effectively reach different audiences by segmenting them into groups and tailoring custom creatives to increase the impact for each specific group, according to the Make Thunder blog. Here are a few types of data that you can use to creatively segment your audiences and customize each ad’s messaging, according to Make Thunder: Behavioral Data: Targeting based on a user’s previous web browsing behavior across the web. Placing a cookie on a user’s web browser allows you to collect various behaviors such as websites visit, pages viewed, clicks, downloads and videos watched. You can then group behaviors together into segments and target them with tailored messages. Contextual Data: This related to the content viewed by the user. On-page content and keywords displayed on a page are captured. You can “use contextual data to target a consumer’s present web behavior and align ad messaging with the content they’re viewing.” Psychographic Data: Psychographics provide insight on the “why”– what’s driving the purchase decisions of your customers. This includes personalities, beliefs, values, interests and lifestyles. Psychographics get into the “psychological aspects of consumer behavior, while helping to paint a more detailed picture of who your target audiences are and what motivates them.” Geographic Data: Geographic data simply provides information on “where” your customers are. When you need to target specific regions, or tailor promotions for a local market, geographic data is key. By combining numerous types of data, you can build unique audience segments based on data driven creative tactics such as

The post The Role of Creative in the Future of Digital Marketing appeared first on Parqa.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

What is SEO and How to Optimize WordPress SEO

What is SEO and How to Optimize WordPress SEO


WPBeginner

Definition of SEO or Search Engine Optimization for beginners. Understanding how SEO works and how to optimize WordPress SEO features.

Search Engine Optimization (SEO) Specialist job description template | Workable

Search Engine Optimization (SEO) Specialist job description template | Workable


Recruiting Resources: How to Recruit and Hire Better

This SEO specialist job description template is ready to post. It's easy to customize search engine optimization responsibilities and duties.

SEO Certification Training | Search Engine Optimization Course

SEO Certification Training | Search Engine Optimization Course


Market Motive

SEO certification training course helps you to master Search Engine Optimization best practices to your improve search engine visibility. Enroll now!

Local Links And Local SEO – A Full Guide

by Raul Harman @ Monitor Backlinks Blog

Today, a major internet marketing strategy cannot afford to neglect the local dimension. This essential level is not just a playground for pop-up shops to exploit, but a field of rich opportunities every business can snatch. Many entrepreneurs have realized this following the introduction of the Pigeon update in 2014, when reaching the top of ...

The post Local Links And Local SEO – A Full Guide appeared first on Monitor Backlinks Blog.

How To Audit Backlinks In The SEO Spider

by screamingfrog @ Screaming Frog

There’s plenty of reasons you may wish to audit backlinks to a website, whether it’s to check the links are still live and passing link value, they’ve been removed or nofollowed after a link clean up, or you want to get more data on the links which Google Search Console...

Voice Search Optimization

by Colin Mumma @ Performics

Post by Colin Mumma, Specialist More and more people are now using voice search features on their smartphones and virtual assistants (i.e. Google Home, Amazon Echo) […]

The post Voice Search Optimization appeared first on Performics.

How to Change Your Google Profile Photo

by Carissa Ng @ Top Draw

There has been a lot of buzz around changing Edmonton’s Google profile photo. Claiming or creating a Google My Business page is essentially the process of submitting your business location to Google, resulting in your business appearing within local search results and within Google Maps. Changing a google profile photo can be a lengthy and complex process but […]

Search Engine Optimization - SEO | Textivia, Inc. - Raleigh, NC

Search Engine Optimization - SEO | Textivia, Inc. - Raleigh, NC


Textivia, Inc.

Textivia, Inc. of Raleigh, NC provides premier organic search engine optimization (SEO) services to clients in a vast array of industries nationwide.

Screaming Frog SEO Spider Update – Version 8.0

by screamingfrog @ Screaming Frog

I’m excited to announce the release of Screaming Frog SEO Spider 8.0, codenamed internally as ‘All J’s must go’. Our team have been busy in development working on some exciting new features, so let’s get straight to it, and talk about what’s new in version 8.0. 1) Updated User Interface...

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

What is Search Engine Optimization? - Definition & Information

What is Search Engine Optimization? - Definition & Information


Marketing Terms

Definition The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search. Information There is much confusion about [...]

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

Digital Marketing News Roundup – July 2017

by Scott Sundblom @ Big Leap

The summer heat didn’t slow things down at all on the digital marketing front. This month’s news roundup includes an update on a major Google search feature, Instant Search, native video support coming to LinkedIn, and an update to Google’s AdWords Editor!   Google Drops Google Instant Search For nearly 7 years, Google has served […]

The post Digital Marketing News Roundup – July 2017 appeared first on Big Leap.

Image SEO: Optimizing images for search engines • Yoast

Image SEO: Optimizing images for search engines • Yoast


Yoast

Image SEO should be in every online marketeer's and copywriter's toolbox. Here's how you should optimize your images!

Edmonton SEO Company - Top Draw

Edmonton SEO Company - Top Draw


Top Draw

Search Engine Optimization Customers are searching for what you offer. Get in front of them with Edmonton SEO services. Let Top Draw convert a greater volume of your traffic into greater volumes of sales and leads. Together, we can maximize your online exposure by optimizing your site’s performance to help you dominate the search engines. …

Annoyed of Facebook Advertising? Here’s How Facebook Ad Targeting Works

by Karen Feder @ Parqa

Source: Full Tilt Marketing Facebook: Some people love it, some people hate it. It allows you to stay in contact with people from all different phases of your life, while also being one of the fastest news outlets we’ve ever encountered. Thanks to Facebook ad targeting, being a business and needing to make money, your Newsfeed is also full of ads. More often than not, we hear, “These ads are so annoying.” “They aren’t relevant to me.” “How does Facebook even think I’d be interested in something like this?” What I’m here to tell you is that YOU do have power to change what types of ads you see. A Brief History of Targeted Online Advertising Before we dive into how Facebook’s ad targeting works, let’s start with a brief history of targeted online advertising. Since the 1990’s, targeted advertising has been part of the internet experience. Many of us remember when surfing the web used to mean navigating through a torrent of unwelcome pop-up ads; when digital advertising meant flashing banners and random irrelevant sidebar ads. 1995 Display ads started becoming increasingly targeted, as advertisers became more interested in targeting specific consumer demographics. In 1997, we witnessed the explosion of pop-up advertisements, which many consider the most hated advertising technique of all time. In fact, the original developers have apologized for creating the underlying code that made them possible. 2000 Advertisers turned to paid search and pay-per-click, which are still widely used today. It wasn’t until around 2006 that digital ads became hyper-targeted in the way they are today. Social media platforms saw their user bases grow rapidly, giving marketers a new way to reach younger internet users who mostly ignored banner ads. 2006 – Present Advertisers have continued targeting consumers with relevant social ads, rather than bombard them with large volumes of ad content. It is now the standard practice of online advertisers, particularly when it comes to Facebook and other social networks like Twitter, YouTube and Google+. The goal is to deliver an ad experience that feels personalized but not aggressive. How Facebook’s Ad Targeting Works It’s important to understand how Facebook’s ad targeting works. Facebook allows advertisers to target based on device, location, demographics, interests, behaviors, as well as different advanced targeting methods. At the click of a button, anyone can create Facebook ads to encourage users to ‘like’ posts, install apps, visit other websites or click on a call-to-action. When you create a profile on Facebook, you’re required to enter information about your age, religion, education, political views and favorite movies, music and books. Building your profile helps your friends get to know you better, but what you might not be aware of is that Facebook uses that same data to deliver a personalized ad experience. Here are some of the key metrics advertisers use to target you on Facebook and other social media: Location – comes from the location stated on your timeline and verified by your IP address Demographics – based on age, gender, relationship status, education, and job shared directly in Facebook profile Interests – identified by keywords linked to pages you like, apps you use, information on your Timeline, and other ads you’ve clicked on Behaviors – things you do directly on Facebook (i.e. – watch videos, click ads, pages visited, etc.) that show intent, travel preferences, etc. Behavior data for targeting is also compiled by offline activity provided to Facebook from trusted third-party partners. Custom Audience – targets email lists that are tied directly to your Facebook login Retargeting – keeps the recent site(s) you visited in reach directly on Facebook As you can see, there are a wide range of data metrics that businesses utilize to target an audience. With this information at their fingertips, businesses can determine the proper ways to target their audience without being “that annoying ad” that we’ve all come to resent. Who Should Invest In Facebook Advertising? What types of businesses are best suited for advertising on Facebook? Who should invest in Facebook Advertising? Facebook is a difficult channel to directly sell product without having any other type of nurturing campaign in place. According to Facebook, the businesses that have the most success in advertising on their platform are businesses looking to get people to sign up/fill out a form for something and those businesses trying to build brand awareness. For example, a software company interested in generating demo requests or trials might use Facebook ads to drive traffic to a landing page with a form to fill out. We have found that Facebook generally offers a less expensive way to get impressions and traffic to a site when compared to other advertising channels such as Google or Bing. Facebook Advertising Can Complement SEO Efforts While SEO is more of a long-term effort, Facebook advertising can be complementary by driving results more quickly. There’s really no other medium like Facebook advertising where you can get quite as granular when it comes to how you’re targeting certain types of users to drive conversion. With the analytics capabilities of Facebook’s Ad Manager, you can gain insight into new content ideas, microsites to build and promotions to offer your customers. Once a business verifies that Facebook advertising is the right channel for their campaign objectives, it is important for them to determine the best variables that will help them to get in front of their target audience with the appropriate messaging while also remembering that people interact differently on social media compared to other sites online. When was the last time you updated your Facebook profile? For most people, the answer is “when I setup my profile….3, 5, 10 years ago.” Think about the quotes you put it, the music/artists you typed in, favorite movies you allowed the world to see. Since our tastes, styles, and lives change over time, it’s no wonder we aren’t getting relevant advertising coming our way. Ready to Invest in Facebook Advertising? Parqa can help If you’re ready to invest in Facebook advertising

The post Annoyed of Facebook Advertising? Here’s How Facebook Ad Targeting Works appeared first on Parqa.

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

Three surefire hacks for success with your SEO formula

Three surefire hacks for success with your SEO formula


NBC News

Learn how to master on-page and off-page SEO with these tips.

How To Retain Your SEO Rankings When Redesigning a Website

by Sam Cyrus @ Monitor Backlinks Blog

This is something a website owner dreads more than almost anything else, the task of revamping a website without disrupting the delicate balance of a business’ internet presence. The risks of losing customers, losing website information, and losing the very important search results rankings are very real and can do long-term damage to the bottom ...

The post How To Retain Your SEO Rankings When Redesigning a Website appeared first on Monitor Backlinks Blog.

About search engine optimization (SEO) in Help Center

About search engine optimization (SEO) in Help Center


Zendesk Support

Help Center comes with its own search that you can optimize your content for, but it’s important to think about other search tools your customers might use to get to your content. Search Engine Opt...

Search Engine Optimization - SEO | ThriveHive

Search Engine Optimization - SEO | ThriveHive


ThriveHive

Improve your website’s organic search ranking today with Propel Marketing Search Engine Optimization. Generate traffic and leads for your business!

SEO Services | Gruen Digital Marketing Agency

SEO Services | Gruen Digital Marketing Agency


Gruen Digital Marketing Agency

Search Engine Optimization requires strategic thinking and the ability to synthesize complex data. Don’t trust your SEO services to just anyone.

What Is Search Engine Optimization And Why Is It Important

What Is Search Engine Optimization And Why Is It Important


reliablesoft.net

Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. What is SEO? Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be

John Lincoln of Ignite Visibility Nominated for Search Marketer of The Year (Press Release)

by John E Lincoln @ Ignite Visibility

Ignite Visibility Press Release The following is a press release. JOHN LINCOLN OF IGNITE VISIBILITY NOMINATED FOR SEARCH MARKETER OF THE YEAR BY SEARCH ENGINE LAND The internationally recognized Landy Awards honor the best in digital marketing San Diego, CA, September 19, 2017 – Search Engine Land, the leading search marketing industry publication, recently included...

The post John Lincoln of Ignite Visibility Nominated for Search Marketer of The Year (Press Release) appeared first on Ignite Visibility.

Boosting Your Visibility on eBay: Can You Do SEO on eBay?

Boosting Your Visibility on eBay: Can You Do SEO on eBay?


ChannelAdvisor

How can you do SEO on eBay? There have been many changes to eBay’s search function over the years, focusing on buyer experience and shopping comparison improvements to help shoppers find items more efficiently.

5 Content Marketing Mistakes – That Give Competitors the Edge

by Tony Sorensen @ Parqa

Content marketing has emerged as one of the most effective ways to build your business’s brand and voice. Additionally, it can also help generate customer loyalty and improve your company’s website ranking on online search engine results pages. As a business owner, content marketing is one of the best tools in your toolbox, but you can’t reap the benefits by aimlessly churning out content without a strategy and authenticity. To benefit from content marketing, you have to do it right, otherwise it may be working against you and could be giving your competitors the edge. A finely-tuned content marketing strategy can help establish your authority in the marketplace, bring in new business and raise awareness for your brand, if you avoid the common but critical mistakes listed below. 1.    Hiring Ghost Writers to Write for You The bottom line is that the content you publish cannot be authentic if it does not come straight from the mind of a relevant expert. I see companies on a daily basis who publish content blatantly written by a ghostwriter and, in my experience, it detracts from the business’ overall credibility. In one instance, an US based competitor published a number of blogs containing words with British spellings, which made it obvious that they didn’t write it themselves. From the customer’s perspective, if the content you’re putting out appears “fake” and doesn’t capture authentic thoughts and feelings, how good can your services be? Without the involvement of a genuine thought leader who has real expertise, using a ghostwriter is a shortcut that appears as a red flag to customers. You have to ask yourself: What does my content say about my company? Am I simply putting out content for the sake of doing it, or do I want to offer valuable and authentic content that people can learn from? 2.    Over Promoting Yourself and Your Business When the majority of your posts focus on personal accomplishments or newly retained assignments, you’re missing out on what makes social media so valuable: sharing and promoting the work and accomplishments of others, especially your individual employees. Promoting personal and overarching company accomplishments has a place, however, when you do it too much it gives off the impression that you’re only concerned about things that benefit or relate to you. Rather than focus on your company and yourself, start sharing and talking about others more. Keep in mind that prospects are always watching you on social media, not necessarily your company. When they see that you are sharing and supporting others, it reflects positively and shows that you care about the success of your employees and learning from your peers. For example, rather than post about your company’s newest client, consider a post congratulating a loyal employee on their recent accomplishment. 3.    Post and Pray, Not Tracking Metrics Not tracking the effectiveness of your content marketing and thought leadership efforts is one of the most counter-productive mistakes you can make. If you don’t track key performance indicators (KPIs), there’s no way to know whether or not all your hard work is paying off. Without analyzing data and evidence to show what’s working and what isn’t, you’re simply guessing when it comes to your content strategy. You’ll be far better equipped to make informed choices about how to approach content marketing if you know which types of content are resonating with your audience, which platforms are generating the most engagement and so on. It can feel tedious, but tracking basic analytics metrics such as clicks, visitors, and conversions (and analyzing that information) is important when it comes to refining your marketing strategy over time. 4.    Writing for the Wrong Audience You may also be writing to the wrong audience, or taking a guess on what they’re interested in. Your thought leadership can fall flat if you have the wrong people write or target an irrelevant audience. Getting your intended audience right and properly defined can work wonders. Understanding who you’re writing for gives you a better understanding of the perspective you should take, the tone you should adopt and the level of knowledge your audience has. Additionally and perhaps most importantly, you’ll know what the pain points of that particular audience are so you can speak to them in your writing. For example, if your business is B2C, you’ll want to write directly to customers, but if your business is B2B, you’re more likely going to write to business owners and high-level decision makers. These two target audiences are very different and content needs to be finely tuned to resonate with any niche. 5.    Don’t Allow Your Content Strategy to Work Against You Above all, my point is that there’s truly no shortcut for building a great brand, owning rankings in search engine results pages, or becoming an authority in your market. Simply pushing out content without a plan is not enough and, unfortunately, can actually work against you if customers walk away with a bad taste in their mouth after reading it. The key to avoiding this common pitfall is ensuring your content is authentic and comes straight from the mouth of a respected and experienced thought leader with genuinely valuable advice to give. While ghostwriters are convenient, they can’t deliver this. If you avoid these mistakes, share and support what others are posting about, and establish a way to track the effectiveness of your thought leadership, you’ll be able to build a strong brand based on memorable customer experiences.   At Parqa, we’ve helped countless companies go from less than a hundred website visitors a month to thousands of website visitors per month, thousands of social media followers, and hundreds of qualified leads. It’s essential that your company create a unique brand identity that expresses its values. That way, when your future clients turn to the web to seek out information and solutions, they’ll find credibility and a way to solve their challenges through your services. Contact us for a free 15-minute marketing assessment to learn how to drive qualified

The post 5 Content Marketing Mistakes – That Give Competitors the Edge appeared first on Parqa.

On-Page vs Off-Page SEO

by ThriveHive @ ThriveHive

Advancements in search engine capabilities, as well as their widespread use among consumers, have shifted marketing priorities of businesses big and small today. It’s no longer […]

The post On-Page vs Off-Page SEO appeared first on ThriveHive.

Too Many Links: Strategies for Disavow & Cleanup by @beanstalkim

by Dave Davies @ SEO – Search Engine Journal

Follow this step-by-step guide to disavowing links and stay in good graces with Google.

The post Too Many Links: Strategies for Disavow & Cleanup by @beanstalkim appeared first on Search Engine Journal.

Ultimate Guide to Amazon SEO

by John E Lincoln @ Ignite Visibility

Want to sell on Amazon, but not sure how to stand out? Our Director of Amazon, Shawn Green, will tell you everything you need to know about Amazon SEO, and how to make sure your product is optimized for as many sales as possible.   Amazon has taken the internet by storm, managing to dethrone...

The post Ultimate Guide to Amazon SEO appeared first on Ignite Visibility.

Yoast SEO

Yoast SEO


WordPress.org

Improve your WordPress SEO: Write better content and have a fully optimized WordPress site using the Yoast SEO plugin.

The Key to Cracking Local Search in Australia

by Jordan Horsman @ Performics

Post by Jordan Horsman, SEO & Content Account Manager Local search is growing. According to Google, the internet is a key resource for finding local businesses, […]

The post The Key to Cracking Local Search in Australia appeared first on Performics.

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)


Hobo

Updated: SEO for Beginners 2016. A guide to search engine optimisation for Google in the UK and aimed at beginners.

Denver SEO Services – Local SEO

Denver SEO Services – Local SEO


Webolutions

Denver SEO company Webolutions provides award winning local SEO and organic SEO services. Talk to our SEO experts for better rankings. 303-300-2640

Screaming Frog Drinking Bottles Giveaway

by screamingfrog @ Screaming Frog

It’s time for another giveaway. This time, you can win some very cool Screaming Frog aluminium drinking bottles. You’ve probably been told you should drink more (water), so why not keep hydrated in SEOtyle? Sorry. The large capacity (770ml) and twist on lid make them perfect for water at your...

How To Use Link Bait To Attract New Leads

by Jonathon Ohayon @ Monitor Backlinks Blog

Link bait is content you have on your site that naturally attracts inbound links. Key word: NATURALLY. Everyone knows the importance of links for organic rankings. And everyone knows that BUILDING links can land you with a whopping penalty. So what’s left? Link Bait. Google’s own Matt Cutts thinks of link bait as “something interesting ...

The post How To Use Link Bait To Attract New Leads appeared first on Monitor Backlinks Blog.

5 Ways to Get More From Your Underutilized Log File Data by @DeepCrawl

by DeepCrawl @ SEO – Search Engine Journal

Learn how to make the most out of your log file data with the assistance of a log file analyzer.

The post 5 Ways to Get More From Your Underutilized Log File Data by @DeepCrawl appeared first on Search Engine Journal.

Google Chrome Has a New Barcode Scanning Shortcut by @MattGSouthern

by Matt Southern @ SEO – Search Engine Journal

With the latest update to Chrome on iOS, there is now a shortcut on the keyboard for scanning barcodes.

The post Google Chrome Has a New Barcode Scanning Shortcut by @MattGSouthern appeared first on Search Engine Journal.

How To Fetch & Render (Almost) Any Site

by screamingfrog @ Screaming Frog

From time to time, we’ve struggled to get access to Google Search Console quickly from a client to perform a fetch and render. Or, we’ve just wanted to perform a fetch and render on a third party site that isn’t verified to us, to understand how it renders, or test...

WordPress SEO Tutorial • The Definitive Guide • Yoast

WordPress SEO Tutorial • The Definitive Guide • Yoast


Yoast

This is the ONLY tutorial you'll need to hugely increase your search engine traffic by improving your WordPress SEO. Plugin, theme & site structure tips!

Search Optimization

Search Optimization


Adobe Portfolio Knowledgebase & FAQ

To change or update your Search Optimization for your Portfolio, refer to the Toolbar on the left-hand side of your screen and click the "Edit your settings" gear icon . From there you ca...

Everything You Need to Know about Yelp – Rocks Digital

by Michelle Stinson Ross @ Gruen Digital Marketing Agency

In a post-Pigeon-update universe, a strong Yelp presence is an important component of a business’ online strategy. A complete Yelp page has benefits beyond Yelp – it also boosts your SEO. A Bright Local study found that 91% of consumers turn to review sites to determine if a local business is a good business. With […]

The post Everything You Need to Know about Yelp – Rocks Digital appeared first on Gruen Digital Marketing Agency.

Google Adds More Tabs to Search Cards on Mobile by @MattGSouthern

by Matt Southern @ SEO – Search Engine Journal

Google is updating its Knowledge Graph cards in mobile search with more tabs for certain queries

The post Google Adds More Tabs to Search Cards on Mobile by @MattGSouthern appeared first on Search Engine Journal.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

Apple Search Ads: Now Available in the UK

by Performics @ Performics

Apple is rolling out its Search Ads feature in the UK, marking the first expansion of the service since its US launch in September. These in-app […]

The post Apple Search Ads: Now Available in the UK appeared first on Performics.

What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization?


Search Engine Land

Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more.

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

A Deep Keyword Research Process That Will Attract More Customers by @mindyweinstein

by Mindy Weinstein @ SEO – Search Engine Journal

Check out these go-to tools and techniques for targeted keyword research that leads to interested visitors.

The post A Deep Keyword Research Process That Will Attract More Customers by @mindyweinstein appeared first on Search Engine Journal.

Marketing Day: SEO content audits, YouTube ad tips & The Media Trust’s ‘first vendor network’

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Actionable SEO Tips and Strategies That Work | SEJ

Actionable SEO Tips and Strategies That Work | SEJ


Search Engine Journal

SEJ brings you updates and how-to's from search marketing's best known experts on the world of SEO, paid search, social, analytics and tools.

What is SEO and how can it help my website's Google visibility?

What is SEO and how can it help my website's Google visibility?


the Guardian

Learning how to improve your site's SEO can significantly improve your business' prominence in online search results

✅ 34 Search Engine Optimization Tips - Best SEO strategies

✅ 34 Search Engine Optimization Tips - Best SEO strategies


Monitor Backlinks Blog

The best Search Engine Optimization tips to help you take your organic traffic to higher standards. Read 34 SEO tips and improve your rankings.

What Is a Local Backlink & How to Find Them by @sllewuy

by Wells Yu @ SEO – Search Engine Journal

Learn an interesting way to discover potential backlinks relevant to your locality.

The post What Is a Local Backlink & How to Find Them by @sllewuy appeared first on Search Engine Journal.

Google Express and Walmart Partnership: Potential Impact on Advertisers, Consumers and the Ecommerce Industry

by Performics @ Performics

Key Takeaways The Walmart/Google alliance is directly fueled by Amazon’s dominance in ecommerce Google will stem erosion in Google product searches and push ecommerce acceleration Walmart […]

The post Google Express and Walmart Partnership: Potential Impact on Advertisers, Consumers and the Ecommerce Industry appeared first on Performics.

SEO for Beginners: How to Optimize Your Content for Search

SEO for Beginners: How to Optimize Your Content for Search


AddThis Academy

Get our SEO tips for beginners and learn how to increase traffic to your website by optimizing your content for search.

The Buyers’ Path to Conversion

by Carissa Ng @ Top Draw

We’re sticklers for good stats, so here are some handpicked numbers from our Google Partner Event this week: Decreasing Store Traffic In-store traffic is decreasing. However, when shoppers do go in-store, they’re spending more. 25% of consumers who clicked on a retailer’s Google Search ad before visiting the store are over 25% more likely to […]

Long Tail Keywords, Simple Steps To Drive Notable Revenue

by John E Lincoln @ Ignite Visibility

If you’re looking for a new way to generate web traffic but you haven’t yet tried to optimize your content for long-tail keywords, then now’s the time. In fact, you can do your brand (and your bottom line) a lot of good by writing articles centered around detailed search terms that your competitors don’t know...

The post Long Tail Keywords, Simple Steps To Drive Notable Revenue appeared first on Ignite Visibility.

22 Ways To Analyse Logs Using The Log File Analyser

by screamingfrog @ Screaming Frog

Log Files are an incredibly powerful, yet underutilised way to gain valuable insights about how each search engine crawls your site. They allow you to see exactly what the search engines have experienced, over a period of time. Logs remove the guesswork, and the data allows you to view exactly...

Publishers renew focus on search optimization - and find new tricks - Digiday

Publishers renew focus on search optimization - and find new tricks - Digiday


Digiday

Social swaps, "rolling," the headline and evergreen urls are among the tactics publishers use to get their stories to appear high in Google search results.

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

Three Do-It-Yourself SEO Steps You Can Take On Your Website Today

by Max Faingezicht @ ThriveHive

Tackling your business website’s SEO (search engine optimization) can be an intimidating task. Getting your business on the first page of Google may seem like quite a […]

The post Three Do-It-Yourself SEO Steps You Can Take On Your Website Today appeared first on ThriveHive.

Digital Marketing News Roundup – August 2017

by Scott Sundblom @ Big Leap

  Changes happen in digital marketing nearly every day. Our monthly Digital Marketing News Roundups are designed to help you stay on top of the most impactful news regarding changes in organic search, paid search, social media, and content marketing. This month’s roundup includes news about Google AdWords extensions, Facebook’s diminishing engagement, and video in […]

The post Digital Marketing News Roundup – August 2017 appeared first on Big Leap.

How to use Schema Markup for Better SERP

by Kristina Petrick @ Monitor Backlinks Blog

When creating any content for your website, it can sometimes be difficult for search engines to crawl your content and discover the topics you’re trying to present. Schema markup is one tool you can use to help clarify your content, by including markup for SERP that explains to crawlers what your data means. While you ...

The post How to use Schema Markup for Better SERP appeared first on Monitor Backlinks Blog.

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

How to Better Your SEO in an Hour with Internal Link Building

by Kristen McCormick @ ThriveHive

Every small business owner wants to get more traffic to their website.  Organic traffic, in particular, is the most coveted form of traffic and refers to […]

The post How to Better Your SEO in an Hour with Internal Link Building appeared first on ThriveHive.

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

Psychographic Marketing: Hypertargeting Your Customer’s Passions

by Chris Peterson @ Parqa

As marketers, most of us are familiar with demographics and how they can play into strategically targeting qualified prospects and customers. Demographic information, such as gender, age, income and marital status, help to explain who your buyers are, but they don’t exactly explain “why” they buy. This is where psychographics come in. Unlike demographic information, psychographic information includes more about the “why”, including the buyer’s habits, hobbies, spending habits, interests and values. Today, the most effective way to reach your target audience is by gaining a deep understanding of both their demographics and psychographics. Combining these two related but separate sets of data can help you build a highly detailed buyer persona that encompasses who your prospects are, but more importantly, how they feel about things. Psychographics and Digital Marketing     Imagine that you are trying to get people to switch from a popular protein powder to your own innovative and all-natural protein supplement. You may start by running campaigns to target specific groups of athletes or fitness conscious people, but there’s likely a deeper subset of people that are particularly ready to make the switch: the people who hate their current protein powder or value natural and organic food. This gets into the psychology and psychographics of your prospects. Psychographic targeting means figuring out ways to actually reach the people who are unhappy with their current protein powder and are more motivated to try something new. According to eConsultancy, the best way to do this is to have people self-identify which psychographic categories they fit into by responding to your content signals. For example, you could create a blog, eBook or white paper about the benefits of organic protein supplements, or about how some traditional supplements are filled with potentially harmful additives. The people that respond to these initiatives are telling you that they are part of the narrow psychographic you are targeting and separate from the average satisfied protein powder consumer. Understanding these deep sentiments about your consumers is at the heart of why psychographic targeting is so effective when integrated with marketing. Getting Psychographics is Now Easier than Ever Because psychographics are so specific, it used to be a lot harder to get the data compared to demographic data, which has been available in different forms for decades. Even if you had psychographic data, opportunities for making it actionable were hard to come by. However, the internet has changed the game when it comes to accessing psychographic insight, making psychographic difference more prominent and making it easier to leverage the data to improve marketing efforts. Consumers have different reasons for their purchases and a lot can be missed when you assess demographics alone. Consumers with different incomes and lifestyles make somewhat different purchase decisions and psychographics allow us to get to the heart of why that is. When you understand psychographic differences, your online marketing tools make your insight actionable in a way that was nearly impossible before data giants like Google, Facebook and Twitter existed, according to Harvard Business Review. Through our interactions with these websites, they essentially become mass data collection machines. Using Psychographics to Market Smarter Online     When you understand the key differences in what your customers care about, you can execute smarter and more tailored digital marketing, especially when it comes to keyword targeting. You can target messages to the unique sentiments of different groups of consumers. For example, you can target Facebook ads to people who have liked specific pages or identified particular interests, or you can research which hashtags different psychographic groups are using on twitter to tailor your messages accordingly. The internet has given rise to a new sort of interconnectedness that makes it easier to find like-minded peers to share our interests and attitudes with. The web is a borderless worldwide community of tribes that help to “consolidate psychographic differences” by self-identifying their interests and passions. In the past, people tended to identify with one another based on demographic community or geographic region, but now they have the ability to identify with others that share mutual interests. Psychographics give you “a roadmap for navigating different types of divisions and sensitivities” when it comes to your customers. With the latest online tools, you can quickly gather the sentiments of hundreds of thousands of consumers by using social media analytics to identify the latest trends in interests and attitudes. From there, you can dig even deeper by conducting a sentiment analysis to further uncover attitudes. Along with analyzing sentiments, you can also monitor organic social media conversations that allow you to “spot emerging issues or psychographic clusters,” according to the HBR. With all this data, you can get far more granular with your targeting and marketing efforts. An Example of Successful Psychographic Advertising   Perhaps the best example of how psychographics can be used to target specific groups to motivate action is the recent US presidential election, which was won by Donald Trump with the help of a British data science company called Cambridge Analytica. While many think that Trump was simply a great campaigner and influencer, his tactics ran much deeper than that in reality. Cambridge Analytica carefully created psychological profiles of the electorate by grouping people with similar traits and designing political advertising to match (psychographics in a nutshell). They had on file more than a million personality tests completed by Americans–online, by phone, and in-person. Responses to these tests were graded on what psychologists call the “big five” personality traits: openness, conscientiousness, agreeableness, extroversion and neuroticism. They then expanded those findings from those that took the tests to the entire American electorate of 230 million by leveraging the 4,000 – 5,000 data points they have on every single adult in the US. This included everything from basic demographic information like age and gender but extends to more psychographic information like which magazines people buy, the television shows they watch, the cars they drive and more. All of this data is for sale. Through their research,

The post Psychographic Marketing: Hypertargeting Your Customer’s Passions appeared first on Parqa.

3 Key SEO Trends For 2017

by Eugen Donhauser @ Performics

Post by Eugen Donhauser, Performance Content Account Executive Search engine optimization (SEO) is a cost-effective way to maintain and promote your brand’s online presence. A clearly […]

The post 3 Key SEO Trends For 2017 appeared first on Performics.

SEO Tips for Home Business Owners

SEO Tips for Home Business Owners


The Balance

Search engine optimization SEO overview and tutorial to help get your site ranked on Google and other search engines.

How to Improve Your On-Page Optimization

by Shawna Kenyon @ Gruen Digital Marketing Agency

For every 92 marketing dollars spent on driving traffic to a website, only $1.00 is spent on optimizing what visitors see once they get there. If you are going to spend money to get people to your website, it’s imperative that you make the investment in a site designed to engage and convert.   Figuring […]

The post How to Improve Your On-Page Optimization appeared first on Gruen Digital Marketing Agency.

Inbound Marketing vs Cold Calling

by Tony Sorensen @ Parqa

In order to sell effectively, salespeople need someone to sell to, and while cold calling used to be one of the most effective ways to attract prospects, it’s no longer true in the digital age. Today, cold calls are no longer the hot ticket to sales. More and more sales professionals and recruiters are looking towards inbound marketing methods to find ways to improve their sales process and are finding great success. According to HubSpot, a leading inbound marketing and sales software, 54 percent more leads are created through inbound marketing versus outbound methods for a cost of 62 percent less per lead. The reality is that brands can generate more leads spend less, enjoy better returns and attract more qualified leads by using inbound marketing. This isn’t to say that cold calling is completely dead, as the best approach is a hybrid of traditional and inbound marketing methods. Both inbound and outbound marketing can complement one another to help your company and your sales team reach its full potential by connecting with the most prospects possible. In this blog, we look into the differences between inbound and marketing and cold calling (outbound marketing) and breakdown the stages of the inbound marketing buyer’s journey as it relates to the sales funnel. The Difference Between Outbound and Inbound Marketing We’re all familiar with cold calls, the classic method of pitching, promoting and pushing prospects through the sales funnel. However, with so much information at their fingertips, today’s customers are more cautious than ever and want more time, insight and information before they’re comfortable making a purchase. Consumers now have more control over their purchase decisions with the rise of the Internet. Oftentimes, a salesperson trying to talk them into buying something can be off-putting or feel too aggressive. People now turn to the web to research products, read reviews, ask questions and arrive at their own purchase decisions. With the right inbound marketing tools, tactics and methodologies, you can provide them with the information they need and help guide them through the sales funnel until they’re ready to purchase. Inbound Marketing Makes All the Difference It’s no secret anymore that inbound marketing can have a huge impact when it comes to generating leads, prospects and customers, but it’s also important to understand that there’s quite a bit more to it than aimlessly creating content. Content marketing should be well researched, based on a solid foundation of SEO-rich keyword research with high average monthly search volume and is best shared through multiple social media platforms in conjunction with being published on your company or personal website. Additionally, you should develop a content strategy that focuses on targeting different customers at various stages of the buyer’s journey. Here are the stages of the buyer’s journey, Parqa’s demand activation funnel, and the recommended content approach for each stage: Attract: This is the equivalent to the top of the sales funnel, where you’ll want to provide content that builds brand recognition and raises awareness so that your prospects learn that you have the solutions they need. In the end, the goal is to acquire their contact information so you can begin to nurture them into leads and customers. Engage: At this point, you begin creating content aimed at prospects and leads that are familiar with your brand to help them learn more about possible solutions. Keep in mind, it’s important to implement sound SEO practices both on-page and off-page in order to boost the rankings of your website within Google’s search results pages. The higher your rank, the more people will visit your company’s webpage. However, when they get there, customers should find rich content that fulfills their quest for information and leads them to a solution. Again, the goal is to get them to opt-in by providing their contact information. Nurture: At the nurture stage, consumers typically know about their options and want more information about making a purchase, whether that be by requesting a quote or a free consultation. Marketing automation, a form of email marketing, is the perfect tool for this stage. Maybe the customer came to your site and liked what they found, but in order for them to come back and convert, they must be delicately nurtured with even more relevant content and calls-to-action. This is where automated emails come in, which remind customers that you’re there and that you have a solution for them. Using software like Constant Contact, HubSpot or Emma can help make building an email marketing strategy easier. Convert: By this point, we are at the bottom of the sales funnel, where leads are looking for specifics about purchasing and are ready to convert. Content types that fit in well at this stage could be recommendations, testimonials, and case studies. At every stage calls-to-action are essential. You should always find ways to make direct appeals to your prospects such as, “Ready to learn more? Get in touch with us today!” or “Download our free guide to learn more about how we can help your business.” Content should be customized to fit the consumer’s needs in order to get them to convert into customers. Building and Distinguishing Your Brand with Strong Content and Thought Leadership Most likely, there are dozens of brands, if not hundreds of brands out there selling the same or service that yours does. With a well researched inbound marketing and SEO strategy, you can help distinguish your brand through thought leadership and amplify its presence through carefully altering the technical structure of your website. Together, SEO, content marketing, inbound marketing and thought leadership can transform your brand. At Parqa, we’ve helped countless companies go from less than a hundred website visitors a month to thousands of website visitors per month, thousands of social media followers, and hundreds of qualified leads. It’s essential that your company create a unique brand identity that expresses its values. That way, when your future clients turn to the web to seek out information and solutions, they’ll find credibility

The post Inbound Marketing vs Cold Calling appeared first on Parqa.

3 Reasons Your AdWords Traffic Is Not Qualified

by Today's Industry Insider @ The Kissmetrics Marketing Blog

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice


Smart Insights

Our recommendations on SEO best practice Search Engine Optimisation (SEO) is arguably THE most cost-effective digital marketing technique, but also the most challenging to get right. Our SEO resources are aimed at marketers who need to ask the right questions …..

We think audience should trump algorithms in SEO. Don't you?

We think audience should trump algorithms in SEO. Don't you?


Seer Interactive

That's why our team of SEO enthusiasts is constantly working to understand your audience and give them the best answer on the web. Connections that count.

4 SEO Tactics for RankBrain and Human Behavior Signals

by Ron Dod @ Monitor Backlinks Blog

In October of 2015, Google confirmed the use of RankBrain as a way to help process its search results. At the time, it was only used in about 15% of all searches. Today, it is one of the main factors that goes into Google’s search ranking algorithm (source). Therefore, it is very important that we ...

The post 4 SEO Tactics for RankBrain and Human Behavior Signals appeared first on Monitor Backlinks Blog.

“By Your Powers Combined…”: Integrating SEO and Content Marketing for Greater Success

by Stephen Porritt @ Big Leap

Back in the ‘90s, there was a cartoon called Captain Planet and the Planeteers. It was about a group of five teenagers—of surprising racial diversity—who each had a ring granting them super powers. They used these powers to fight pollution, and when the job was too big for them to handle alone, they put their […]

The post “By Your Powers Combined…”: Integrating SEO and Content Marketing for Greater Success appeared first on Big Leap.

Small Business Organic SEO

by sprout_admin @ Sprout Digital

An often misunderstood web marketing tool is organic search engine optimization (SEO). A common misconception about organic SEO is that it simply produces high website search ranking results.

The post Small Business Organic SEO appeared first on Sprout Digital.

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

How To Set Realistic Expectations In Your SEO Marketing Strategy

by James Straatman @ Big Leap

Understanding and setting realistic expectations is truly at the heart of any successful SEO marketing campaign. In this article, you will will be presented with a practical approach to understanding the fundamentals and how to set the proper foundation for establishing thriving, long-term client and agency SEO marketing relationships.   Understanding the Fundamentals There are […]

The post How To Set Realistic Expectations In Your SEO Marketing Strategy appeared first on Big Leap.

How to Get Backlinks with Resource & Links Pages by @ChuckPrice518

by Chuck Price @ SEO – Search Engine Journal

Here's how you can create useful resource centers that attract powerful links and drive traffic and rankings.

The post How to Get Backlinks with Resource & Links Pages by @ChuckPrice518 appeared first on Search Engine Journal.

AdWords History Timeline Published

by Jason Lock @ Screaming Frog

For those of us who have been in paid search since before AdWords was on the scene, it’s easy to forget the details about when certain “features” were released, and in what form they first appeared. For those who are newer to the industry, it’s probably hard to imagine the...

How To Run An Online Marketing Campaign Using Only Photos and Videos

by Maher Abiad @ Monitor Backlinks Blog

Today we’re going to talk to you about the power of visuals. The power to convey messages and thoughts where simple words can’t. We’d like to show you how you would construct a marketing campaign with video and photos as the key driver of your strategy. Today, the culture of image and visuals has taken ...

The post How To Run An Online Marketing Campaign Using Only Photos and Videos appeared first on Monitor Backlinks Blog.

What is search engine optimization? definition and meaning

What is search engine optimization? definition and meaning


BusinessDictionary.com

Definition of search engine optimization: Refers to the process of improving traffic to a given website by increasing the site's visibility in search engine results. Websites improve search engine optimization by improving content, making ...

What is Organic Search Engine Optimization (Organic SEO)? - Definition from Techopedia

What is Organic Search Engine Optimization (Organic SEO)? - Definition from Techopedia


Techopedia.com

Organic Search Engine Optimization Organic SEO Definition - Organic search engine optimiza

SEO Marketing Agency & SEO Services in Utah | Big Leap

SEO Marketing Agency & SEO Services in Utah | Big Leap


Big Leap

Looking for organic SEO services? Big Leap is an SEO agency with a holistic approach to online marketing. We'll help you build & manage your presence online.

Getting Ready for Napa Summit 2017

by Sean ORourke @ Marketing Terms

When you find yourself researching something enough, it often makes sense to blog it. Such is the case with Napa Summit, an SEO/SEM conference on March 30-31 in Napa Valley, CA. After seeing the list of [...]

The post Getting Ready for Napa Summit 2017 appeared first on Marketing Terms.

SEO Backlinks 101: The Complete Crash Course to Backlinks and SEO

by Steven John @ Monitor Backlinks Blog

Feel like something’s missing from your SEO? I know what it is, and it’s right under your nose. It’s the almighty SEO backlink—a detail that’s overlooked all the time, by SEO newbies and experts alike. Yup, there are people with tons of SEO and keyword research experience who still have questions about backlinks. What are they? ...

The post SEO Backlinks 101: The Complete Crash Course to Backlinks and SEO appeared first on Monitor Backlinks Blog.

Revamp Your SEO Strategy with Schema Markup and Structured Data

by Ruchi Pardal @ Monitor Backlinks Blog

Schema markup is one of the most crucial yet least used optimization techniques in SEO. As reported on Search Engine Land, around 80 percent of websites haven’t yet implemented schema markup. However, it is something that can boost your website in the search engine result pages (SERPs), if you grasp its concept and method. According ...

The post Revamp Your SEO Strategy with Schema Markup and Structured Data appeared first on Monitor Backlinks Blog.

Multiple Sites: Does It Hurt or Help SEO? by @Visiture_search

by Ron Dod @ SEO – Search Engine Journal

Find out the benefits, cons, and best practices for using multiple sites for SEO.

The post Multiple Sites: Does It Hurt or Help SEO? by @Visiture_search appeared first on Search Engine Journal.

10 Basic SEO Tips To Get You Started

10 Basic SEO Tips To Get You Started


Business Insider

Simple ways to improve your Web site's search rankings and get more traffic.

Five Ways Google’s Downgrade of Pop-Up Ads is Already Affecting Your Business

by Ajay Paghdal @ Monitor Backlinks Blog

It’s a pop-up world out there. As a small business owner, you work tirelessly to attract visitors to your site and convert them into paying customers. And, if you’re like millions of others marketing your business online, at some point you’ve used pop up ads to reach your target audience. Recently, Google announced it will ...

The post Five Ways Google’s Downgrade of Pop-Up Ads is Already Affecting Your Business appeared first on Monitor Backlinks Blog.

Google Personal Assistant Search Optimization (PASO) - Why It's A Game Changer

Google Personal Assistant Search Optimization (PASO) - Why It's A Game Changer


Ignite Visibility

If you’re using search engine optimization to promote your website, then it’s important to understand how Google Assistant returns search results.

What to Know About Real Time Google Penguin 4.0

by Chris Peterson @ Parqa

Last week, Google confirmed the Penguin 4.0 roll-out, leading digital marketers and webmasters around the world to wonder how Real Time Google Penguin will work and whether or not they need to change their SEO approach. With this update, Google is going to make Google Penguin part of their Core Algorithm, according to an official Google statement. This means that webmasters no longer have to wait years for a Penguin update to salvage the rankings of a website. Now, Penguin will recognize changes you make to your website in real time, making it easier and faster to overcome penalizations. Penguin is a specific algorithm signal, first launched in 2012, that is one of 200 unique clues and signals relied on by Google to indicate what you could be searching for. This includes everything from keywords and content freshness to region and PageRank. Penguin is Now in Real Time The biggest impact of Penguin 4.0 is that Penguin is now in real time. Prior to 4.0, sites affected by Penguin were periodically refreshed all at once – a process that could take years. While many of Google’s algorithms were able to quickly recognize when a webmaster significantly improved a site, Penguin needed to be refreshed in a more manual sense. Now, Penguin’s data is refreshed in real time. What does this mean for you? Changes will be visible much faster and will likely take effect very quickly after Google recrawls and reindexes your page. Google’s statement says that Penguin is now also more granular, devaluing spam by “adjusting ranking based on spam signals, rather than affecting ranking of the whole site.” Google’s Penguin filter used to work by identifying and penalizing websites that it deemed spammy, specifically sites that engaged in black-hat SEO through buying links designed to boost search engine result rankings. Websites that triggered the Penguin filter were penalized and saw their rankings drop dramatically–sometimes disappearing from the SERPs completely. The solution was to find and clean up all the bad backlinks, but even after all that work, recovery only was only possible after the next Penguin refresh occurred, which could take years. No one knew exactly when Google would launch a new Penguin update. However, with Penguin 4.0, we should see recoveries happening faster. A Chance To Recover Those who have spent time cleaning up bad backlinks since the last Penguin update are both relieved that their websites finally have a chance to recover from penalization and hopeful that they will see improvements in their traffic sooner rather than later. Some have reportedly already started seeing recoveries. After all, Penguin 4.0 is supposed to update in “real time,” right? As the leader of an agency, I’ve had to deal with the impact of penalizations brought on by the first Penguin update first-hand. One April 24th, 2012, the day the first Penguin update was rolled out, one of our clients saw their organic traffic virtually cut in half instantly. Why did this happen? Because they juiced up their site with junky backlinks. Since the our partnership with this client began last year, our SEO specialists have been working to clean up the site and sift through the backlinks. After disavowing hundreds of bad links, all we could do was wait until the next Penguin update to see if our work actually paid off. Looking at the analytics dashboard, we still haven’t seen a significant jump in traffic yet. A day after Google’s announcement, it was revealed that sites with spammy links will no longer be demoted. Instead, spammy links will be devalued so as not to affect the overall site rating. Essentially, Google will ignore these links , which means that we actually don’t need the disavow file for Penguin 4.0. However, Google says that disavow may still be used to help it identify spammy links faster. Penguin 4.0 will essentially disavow links on it’s own. Google will now devalue spammy links automatically and believes webmasters will be happier because of this. If a site happens to have spammy links pointed to it, it will no longer be penalized as a whole by Penguin, as would have occurred in the past. However, the site could still potentially go down in rankings if the links helped the site to gain higher rankings to begin with. Keep in mind that it may take time for the Google’s algorithms to devalue spammy links pointing to your site. The bad news: digital teams working under the assumptions of the previous Penguin update spent hours disavowing hundreds of links. The good news: Penguin 4.0 will eventually make that easier. If your website is currently penalized by Google Penguin, it may still be worth taking the time to clean up your backlinks, especially if they helped you achieve higher rankings in the first place. Google will now take your work into consideration quicker and you won’t have to wait for a Penguin refresh. A More Granular Filter Along with refreshing in real time, Google Penguin 4.0’s filter will penalize websites with unnatural links more granularly than before. As I mentioned above, Google Penguin used to penalize whole websites when detecting spammy links, but now, Penguin devalues spam by “adjusting ranking based on spam signals.” This means that instead of the entire website being penalized, spam will be filtered out of the equation. Ideally, this should reduce the amount of work webmasters need to do to overcome the penalties brought on by the first Penguin update. For example, Google can now penalize/devalue a domain, a sub-directory, a group of keywords or a single page. Even if only certain pages were connected to bad links, the old Google penguin demoted website rankings dramatically. While the latest Penguin update brings a lot of change, Google admits that the roll out will never actually be complete. Google crawls the web on an ongoing basis and changes its algorithms continuously. If you’re concerned about when you will start to see changes in your search engine result rankings, it may take a few weeks for Google to recrawl and reindex your

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Top 10 SEO & SEM Insights

by Parqa @ Parqa

Nick Noble, Director of SEO and Inbound Marketing, recently participated in a panel discussion at the Business Marketing Association’s “How to Happy Hour” event. Nick was one of four search experts on the panel discussing SEO and SEM Strategies for businesses. Below, Nick shares insights on 10 of the most common SEO and SEM questions for building your business strategy: 1. In your experience, what separates SEO from SEM? SEO (search engine optimization) is a part of SEM (search engine marketing). SEO is the optimization of your website in the effort to rank well organically within search results. SEM includes SEO but also includes the paid advertising strategies that appear in search results (text ads and PLA – product listing ads). The efforts of SEO focuses on organic traffic, while SEM includes all traffic from search engines. 2. What are the key benefits of implementing SEO and SEM strategies, and how can it be used to complement an overall marketing plan? There are many benefits of implementing SEO and SEM strategies and they can not only complement, but lead an overall marketing plan. If you have a product or service that is highly searched on the internet, then search engine marketing has potential to lead your marketing efforts.  In these instances, instead of trying to create the demand for your product or services, you are targeting individuals who already know they want/need your product or service and are currently looking for it. 3. When starting fresh with SEM/PPC for a company, what process do you take to build out the account structure? Often, but not always, I start by identifying what I call the “money pages.” These are the pages that are going to send the paid traffic from our ads. They are usually product or service pages that align with the business goals.  I use a single money page for individual ad groups and typically create campaigns based on the sites structure or marketing objectives (budget also plays a big role in campaign structure). 4. What are a few ongoing optimizations that could be executed within the PPC account to ensure optimal performance? Negative keywords… Typically we are looking to reduce our CPA (cost-per-acquisition). At a consistent level of spend, two of the most effective ways to decrease your AdWords CPA are: Decrease Cost-per-Click (CPC) and Increase Conversion Rates. Read this blog post I wrote for more information on this: Two Ways to Decrease Cost Per Acquisition in AdWords. 5. Is there a difference in targeting mobile vs. desktop? How can we use that in our optimizations? Yes. Ad text, ad extensions, landing page experience, etc. vary between mobile and desktop. Also, it important to understand the user’s intentions and experience on the different devices. 6. My company is doing a complete website redesign. What are a few things we can implement to ensure our new site is optimized for search? Use 301 redirects! If your site URL structure is going to change on your new site then make sure you redirect your old URLs to your new URLs. These should be mapped out on a page to page basis.  There’s lots more I could talk about here, so if you want to know more feel free to ask! @lookingfornoble or nnoble@parqamarketing.com 7. How do you analyze performance of your SEO and SEM efforts? What do you look for? Depends the business objects and who you are talking to about it. Typically CEOs want to hear about revenue, leads, CPA, ROAS, etc. not traffic levels. It also can be a headache if you get them focused on things like individual keyword rankings or CTR. I should probably write a blog post on this. 8. Many times, a realistic test budget for a new account is almost always north of what a company wants to spend. How do you approach that conversation with clients or higher ups in the company? How do you determine a test budget, and what would the duration of that test be? Do your research and use the data you have to come up with projects. This will help you validate the test budget. Here’s an example:   9. What are some free tools available for anyone looking to rank higher in Search? Google –has multiple tools.  Google analytics, AdWords keyword and display planner, Google Search Console, Google Trends, Google Page Speed Insights, Google Structured Data Testing Tool, and Google itself.  A few others that can be very beneficial: SEObook, Moz/ Moz Bar, SEMrush, Raventools, Screaming Frog, etc. have limited versions or free trails. Answerthepublic.com, Keywordtool.io, ubersuggest.io are free keyword research tools. 10. What is your top tip for anyone entering the world of Search? Always be learning – the world of search is constantly changing and evolving, therefore, as search engine marketers, we must too. Whether it’s staying up to date on the latest trends, following industry thought leaders, or learning from a past project, it is key to never stop learning. Also, be willing to test new theories and ideas and learn from their outcomes. Oftentimes, it takes creative thinking and going outside of the box to really move the needle.    

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Screaming Frog SEO Spider Update – Version 7.0

by screamingfrog @ Screaming Frog

I’m delighted to announce Screaming Frog SEO Spider version 7.0, codenamed internally as ‘Spiderman’. Since the release of rendered crawling in version 6.0, our development team have been busy working on more new and exciting features. Let’s take a look at what’s new in 7.0. 1) ‘Fetch & Render’ (Rendered...

8 Advanced Tips for YouTube Search Optimization

8 Advanced Tips for YouTube Search Optimization


Quick Sprout

When was the last time you watched a YouTube video? If you’re a normal human being with access to the Internet, my guess is you interacted with YouTube in

Webinar: Contextual targeting masterclass

by Grapeshot @ Digiday

Join Nicole Brodeur, Grapeshot director of account management and Aruna Paramasivam L’Oreal’s data acquisition and partner manager to find out how to optimize your campaign performance, increase scale and increase precision targeting. Sponsored by Grapeshot.

The post Webinar: Contextual targeting masterclass appeared first on Digiday.

Gear Up your Facebook Ads With a Mobile-First Mindset

by Chris Peterson @ Parqa

If you plan on creating social media ads via Facebook for your business, you have to think mobile first. Smartphone and tablet use now makes up 60% of digital media time, according to Comscore. The days of desktop dominance are now over and mobile has quickly risen to become the leading digital platform. What’s driving mobile’s relentless growth? According to Comscore, it’s ultimately a result of app usage, which makes up over half of total digital media engagement. This doesn’t mean that I suggest eliminating your focus on desktop users completely but in 2017, it’s a best practice to think mobile first when you create a Facebook advertising campaign. Why You Need to Have a Mobile-First Mindset According to Mark Zuckerberg, mobile users are 20 percent more likely than desktop users to go on Facebook on a given day. And according to research, mobile advertising on Facebook produces better results than ads that appear on the right-hand column or for desktop-users only. The bottom line: if you aren’t creating your Facebook ads for mobile, then you’re missing out on a massive chunk of potential leads. On average, click-through rates on sponsored stories are 12 times higher on mobile devices when compared to desktops. Recently, Facebook revealed that mobile advertising revenue represented approximately 84 percent of overall advertising revenue in 2016, a big jump up from the 76 percent achieved in 2015.  If there were ever a time to take advantage of Facebook’s mobile advertising opportunities, it’s now. To do this, you need to create mobile-only ads. Top Benefits of Mobile Facebook Ads Vs. Desktop Ads Given how many people access Facebook through mobile devices like smartphones and tablets, it makes sense to invest heavily in mobile ads. Still, you may be wondering how the effectiveness of mobile ads compares to standard desktop-user aimed ads. Here are the ways that a mobile-first Facebook ad mindset benefits you compared to focusing on desktop users only: Users check their mobile feed more frequently Both the frequency and duration of mobile use is on the rise, along with use of social media apps. On average, smartphone users check their various social media accounts up to 14 times per day, according to IDC. Within that, checking the Facebook news feed is the top activity for 77 percent of users. Shockingly, 44 percent of Facebook’s most active users never even touch the platform via desktop. Engagement Boost Another reason to think mobile-first is that mobile ads typically bring in higher engagement numbers, such as click through rates and goal conversions. Overall engagement tends to be higher on mobile ads simply because people tend to like, comment and share more on their phones. This is vitally important to keep in mind when creating ads. Keep your copy short and sweet, include a call-to-action and create a beautiful landing page for them to arrive at and you will see results. You can get even more granular with ad targeting When you add in additional layers, you can be even more precise with your targeting. Particularly useful for reaching mobile users are Facebook’s “Local Awareness Campaigns”, which ensure mobile users see a relevant ad for your business whether they are at home, on the go, or visiting from out of town. You can even know if a user access Facebook via mobile while he or she is near your business–you can even determine whether or not the user was delivered the ad or stepped inside your physical location. Facebook’s algorithm is prioritized mobile over desktop Most people choose to start Facebook ad campaigns on both mobile and desktop news feeds. However, from there, Facebook chooses which one is better and for most business, the mobile news feed outperforms the desktop news feed. Facebook’s algorithm will begin almost exclusively running ads there. But should you stop advertising to desktop users all together? The short answer is no, although I recommend allocating more resources for mobile. This infographic recently created by the Online Marketing Institute reiterates these benefits and dives even deeper into why Facebook advertising works so well: Source: Online Marketing Institute Get Started with Mobile Minded Facebook Advertising Compared to other channels, Facebook Ads are going to be among the most effective at driving leads for your business in 2017 and beyond. Facebook’s growth has been tremendous, with over 1.18 billion daily active users, 600 million instagram users and over a billion users on messenger. However, the truly fascinating piece of data is that globally users spend 50 minutes a day on average with Facebook, which is far more than any other tech property. To take advantage of this, Facebook has subtly shifted towards solutions that benefit B2B midmarket companies, according to HubSpot. Facebook’s ad solutions will help you grow today, but also set your business up for future success. From video ads and messaging ads to Instagram ads and even virtual reality ads, there are a variety of ways to deliver your message via Facebook. If you’re looking to get started with Facebook ads, it can be a complex process to determine who to target, create landing pages, create effective copy and know how much money to pump into the campaign.  

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