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22 Ways To Analyse Logs Using The Log File Analyser

by screamingfrog @ Screaming Frog

Log Files are an incredibly powerful, yet underutilised way to gain valuable insights about how each search engine crawls your site. They allow you to see exactly what the search engines have experienced, over a period of time. Logs remove the guesswork, and the data allows you to view exactly...

Using SEO to Market a Business

by admin @ Marketing Career Information

With Google constantly refining its search algorithms, the best practices for SEO (search engine optimization) are constantly changing. Strategies that got you to the top of Google searches in 2010 will now cause your site ranking to be downgraded. So, … Continue reading

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

11 Email Marketing Tips to Drive up Your Lead Conversion

by ThriveHive @ ThriveHive

Many businesses do well at generating leads, but it can’t just stop there. Your leads need to be carried further down your funnel. The question then […]

The post 11 Email Marketing Tips to Drive up Your Lead Conversion appeared first on ThriveHive.

How to Create an Effective Landing Page

by Zorana Radovic @ eMarketing Institute

A landing page is an integral part of a marketing campaign nowadays. Regardless of the distribution channels used, or the type of campaign that is running, a landing page becomes a bridge that connects your business on the one side with the internet users on the other end. Image source: Unsplash What is a landing […]

The post How to Create an Effective Landing Page appeared first on eMarketing Institute.

How to Use Search Engine Marketing | Marketing MO

How to Use Search Engine Marketing | Marketing MO


Marketing MO

Understanding how to use search engine marketing effectively is an important skill for every marketer. Here's a guide for using SEO and SEM.

Marketing Day: Becoming an analytical marketer, holiday shopping forecasts & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

New York’s Attorney General Upends the Marketing of Herbal Supplements

by admin @ Marketing Career Information

The marketing of herbal dietary supplements became substantially more challenging in 2015 after the New York State Attorney General’s (AG) office asserted that several popular store brands did not contain the herbs they claimed to. If true, this would be … Continue reading

The Importance of Negative Keywords In Google AdWords

by Alex Potenza @ Next Level Marketing

One of the biggest problems that every Google AdWords campaign faces is wasting your budget on irrelevant traffic.  Nothing is worse than spending your marketing dollars on irrelevant searches and...

The post The Importance of Negative Keywords In Google AdWords appeared first on Next Level Marketing.

A Guide to International SEO: Strategies and Guidelines

by Natalie Severt @ Unamo Blog

You have a business. Your business has a website. You use localized keyword research and traditional SEO tactics to help your business rank well online. You have a diversified backlink profile and high domain authority. Congratulations! But now you want to expand. And this is where it gets complicated. How do you create an international […]

Natural and Paid Search Engine Marketing (SEM) Options for Your Website: SEO and PPC

by RedFusion @

Search Engine Marketing

Search Engine Marketing (SEM) refers to online marketing techniques brands use to create a strong web presence on search engines results, get in front of the target audience and increase website traffic. Website traffic can come from two kinds of search engine results ...
Read More

The post Natural and Paid Search Engine Marketing (SEM) Options for Your Website: SEO and PPC appeared first on .

Marketing by the Numbers – Customer Data

by RedFusion @

Gaining a better understanding of customers through marketing data.

By Ron Burgess 8/13/15

Smaller companies are having trouble gathering and analyzing data, while large companies are struggling with massive quantities of data and how to connect the dots.

In a recent survey on customer data ...
Read More

The post Marketing by the Numbers – Customer Data appeared first on .

Partners connect with Google

by Miguel @ gramercy global media Inc.

Come and join us on September 28th at 11:30 am at our New York City office for the latest mobile trends, research, and insights to help businesses reach customers in all their moments of need. Find out more about how we can help you grow your business! Sign up here today. https://partnersconnect.withgoogle.com/event/gramercy-global-media-inc  

Marketing Day: AMP links at large, August’s top 10 YouTube video ads & FTC news

by Amy Gesenhues @ Marketing Day – Marketing Land

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Facebook’s, Instagram’s and Snapchat’s audience size estimates compareSep 15, 2017 by Tim Peterson Facebook’s and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those […]

Fola Orokunle

by Local Marketing Inc. @ Local Marketing Inc

With nearly 10 years of Recruiting and Customer Management experience, Fola uses his skillset to help LMi grow in both volume and culture. As a recent transplant from Chicago, Fola spends his free time exploring Atlanta, annoying his fiancée by reciting Shakespearean soliloquies, and spending all his other free time feverishly preparing for impending fatherhood.

The post Fola Orokunle appeared first on Local Marketing Inc.

Search on Phones is Now King

by MedNet Technologies @ MedNet Technologies

It’s no secret that Google has been continually moving its focus to mobile users over the past few years. But there has been a debate about whether people were using their phones for search in the way they utilize search on their desktop computers. Recent Google research says they are and then some. A study...

Search Engine Marketing | Prepared Marketing

Search Engine Marketing | Prepared Marketing


Prepared Marketing

Search Engine Marketing is typically thought of paid advertising in search engines like Google, Bing, and Yahoo. However, some include this to mean search engine optimization (SEO). At Prepared Marketing we speak of this as pay-per-click advertising within theses results. We specialize in creating, optimizing, and testing paid advertising. Management ... Read More

Marketing Day: Twitter Teams on mobile, Ads.txt adoption & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

3 Inspiring PPC Landing Page Examples

by Krishna Shastry @ Lander Blog

Pay per Click (PPC) is a mode of promoting services and/or products whereby advertisers pay a specific amount every time a user views their advertisement. It is a means of promoters to create traffic by buying it. The promoters hire a publisher like Google, which presents your advertisement once the user searches the relevant keywords.... Read more »

The post 3 Inspiring PPC Landing Page Examples appeared first on Lander Blog.

12 Ways to Boost Your Online Marketing

by Zorana Radovic @ eMarketing Institute

In today’s world, online marketing is a powerful tool that could determine the success of a business. Many newly-founded businesses don’t know and will never know the ways of traditional marketing. For them, online marketing is a reality. It’s a way to reach customers, it’s a way to promote and sell. To gain success in […]

The post 12 Ways to Boost Your Online Marketing appeared first on eMarketing Institute.

What our clients are saying about RG Media Company

by Jason Miller @ RG Media Company

Testimonials from our clients We help our clients grow their business through a variety of digital services including website design and development, Search Engine Marketing, commercial photography and video production, as well as digital and print advertising. But, don’t just take our work for it—take a look at just some of the testimonials from our... Read more »

The post What our clients are saying about RG Media Company appeared first on RG Media Company.

Everything You Need to Know About Google Q & A

by Nathan Schoell @ Launch Digital Marketing

Over the past couple weeks, Google began rolling out a Questions and Answers feature for Google My Business. This new feature allows business owners and the general public to ask and answer questions in Google Search and Google Maps. For example, someone may want to ask a car dealership, “Do I need to schedule an... Read more »

The post Everything You Need to Know About Google Q & A appeared first on Launch Digital Marketing.

Cool Blog Writing Tips to Maximize Reader Engagement

by Guest Blogger @ BlogPress

Imagine taking a bite of fresh apple pie… While your mouth starts filling with saliva, your brain is probably serving you a big plate of associations. The right kind of crust on that pie, the aromas – cinnamon, rosemary, nutmeg… These turn ordinary meal into an unforgettable one. What about your blog writing then? How […]

The post Cool Blog Writing Tips to Maximize Reader Engagement appeared first on BlogPress.


Cool Blog Writing Tips to Maximize Reader Engagement was first posted on November 16, 2016 at 12:45 pm.

Crashing your SEO is More Common than Winning at SEO

by RedFusion @

By Jon Burgess – 8/27/15

I have been involved in Search Engine Optimization (SEO), in some form or other, for 15+ years. I know there are some real experts out there, but I have never personally met one. I have met or run into ...
Read More

The post Crashing your SEO is More Common than Winning at SEO appeared first on .

Fitz McIvor Allen

by Local Marketing Inc. @ Local Marketing Inc

If you have ever worked for a company that allows you to bring your pets into the office, you know why we LOVE having Fitz — aka Mr. President, aka the Fitzer — here at LMi. When Fitz first arrives to the office with his mom, Heidi, he makes his rounds greeting all the employees, then […]

The post Fitz McIvor Allen appeared first on Local Marketing Inc.

What Makes an Effective Email Marketing Campaign

by Zorana Radovic @ eMarketing Institute

People send and receive up to 200 emails per day on average (Radicati). A staggering fact, you have to admit. However, not all of those emails get through to the recipients. Some are left unread, and some don’t even pass the email filters and end up buried in the junk folder. Still, email marketing has […]

The post What Makes an Effective Email Marketing Campaign appeared first on eMarketing Institute.

The Thing About Bing

by Effective Web Solutions @

One-Third of Organic Searches Happen on Bing Don’t put all your business eggs in one basket! Bing is the world’s second most popular search engine. And […]

The post The Thing About Bing appeared first on .

How to Build a Lead Magnet Into Your Product to Fuel Growth

by Today's Industry Insider @ The Kissmetrics Marketing Blog

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value […]

Top Social Media Trends this Week

by emergentdig @ Emergent Digital

Facebook Jobs, Instagram Multiple Photo-Posts, & Pinterest Visual Search The world of social media is always turning. You may use Facebook to keep up with friends. Alternatively, you might utilize Twitter to promote your business. You may even be searching on LinkedIn to find a new job. No matter the case, social media is constantly evolving. Social media trends seem ...

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The post Top Social Media Trends this Week appeared first on Emergent Digital.

Tips and Apps to Prep for a Hurricane

by Next Level SEM @ Next Level Marketing

Next Level is headquartered in the Venice of America, Fort Lauderdale, Florida. We love living in the South Florida sunshine most of the time. The warm sandy beaches and the...

The post Tips and Apps to Prep for a Hurricane appeared first on Next Level Marketing.

How a Vanity Website Can Complement Your Brand’s Digital Marketing Efforts

How a Vanity Website Can Complement Your Brand’s Digital Marketing Efforts

by Leonardo @ Vizlly

Being part of a chain offers many advantages to hotel owners; name recognition, access to established loyalty programs, more booking channels, and marketing resources. But even with all these benefits at your disposal, there are still things you can do to drive more direct bookings for your hotel – initiatives which complement your brand’s efforts. Learn why a vanity website can be the perfect addition.

The Basics of Social Media Content Marketing

by emergentdig @ Emergent Digital

Leverage Original Content and Social Media Networks to Reach New Customers The world of marketing has changed. Search engine advertising dominates digital marketing budgets, social media marketing is now the preferred method of reaching your target market, and content is king. Social media and content marketing are both examples of how modern internet advertising is now accessible to everyone, used ...

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The post The Basics of Social Media Content Marketing appeared first on Emergent Digital.

The State of SEO in Travel: 13 Eye Popping Statistics

The State of SEO in Travel: 13 Eye Popping Statistics

by Leonardo @ Vizlly

To win more direct bookings, you need to drive more website traffic. And for that to happen, your website needs to be “discoverable” by search engines. We’ve compiled the following Infographic to help you understand the true impact of SEO in the travel industry today, and where to focus your SEO efforts.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

Leo Nellessen

by Local Marketing Inc. @ Local Marketing Inc

Leo leads the Sales and Partnership teams at LMi, leveraging over 15 years of successful Sales & Marketing experience. Through a client focused & consultative approach, he and his team help match each new client with a team of Digital Marketing experts who work with them to meet and exceed their marketing goals. He earned […]

The post Leo Nellessen appeared first on Local Marketing Inc.

Digital marketing clinics at RG Media Company

by Jason Miller @ RG Media Company

RG Media Company will host a series of free digital marketing seminars on a variety of topics in the upcoming months. All sessions will be at RG Media Company with lunch provided. These clinics are a great opportunity for you to get marketing strategy tips from our experts. All clinics will be from 11:30 a.m.... Read more »

The post Digital marketing clinics at RG Media Company appeared first on RG Media Company.

How to Use Storytelling to Connect with Travel Shoppers Emotionally

How to Use Storytelling to Connect with Travel Shoppers Emotionally

by Leonardo @ Vizlly

Storytelling creates an emotional connection with travel shoppers, which can help drive more business for your hotel. Get hotel marketing ideas to make your website content more memorable.

Chipotle Announces New Marketing Strategy, Despite Recent Marketing Crisis

by admin @ Marketing Career Information

These days it seems that major food-chain Chipotle Mexican Grill is becoming more renowned for its bad press than its tasty burritos. During the past two years, the company has been slammed with PR nightmares, including: Several cases of e. … Continue reading

Why Segmentation is Vital to Your Marketing Success

by Sherice Jacob @ The Kissmetrics Marketing Blog

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s […]

Set Up Google My Business

by Jordan Gardiner @ Ignite Digital

Google My Business is an important tool to use for local search.   It allows you to stand out when someone Googles your business.  Google My Business will show your listing front and center with all the important information a potential customer needs to find you right away! This article will teach you how to set up a Google My Business account. Go to the Google My Business Website and click Start Now. Log into your Google Account or create a new one. Add the information about your Business. Then click Continue.   Depending what appears on screen, follow the instructions below. You see your business Click on the business listing in the search results. You’ll then have to confirm that

The post Set Up Google My Business appeared first on Ignite Digital.

Webinar Recap: Smart SEO Strategies to Drive Direct Bookings

Webinar Recap: Smart SEO Strategies to Drive Direct Bookings

by Leonardo @ Vizlly

In our recent webinar, we were joined by Jennifer Wesley from Google to discuss smart SEO strategies to drive direct bookings. Learn how the rise of mobile is reshaping the travel shopping journey, how machine-learning can help you better target travel shoppers, and strategies to get your website ranking higher in search engine results. Read our recap and watch the webinar on-demand.

Marketing Day: SEO content audits, YouTube ad tips & The Media Trust’s ‘first vendor network’

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

What is a Quality Score in Google AdWords?

by Alex Potenza @ Next Level Marketing

In the PPC world, to determine if your ad will be successful or not, you must look at your ad’s Quality Score.  Your Quality Score will have an enormous impact...

The post What is a Quality Score in Google AdWords? appeared first on Next Level Marketing.

Pinterest for Business – Beginners’ Guide

by Zorana Radovic @ eMarketing Institute

If you’re looking for new opportunities to grow your business and expand your reach, one of the ways you can achieve this goal is through marketing on social media. While Facebook, Twitter, and LinkedIn have this status of social networks businesses are most likely to turn to, there are other social networks that are often […]

The post Pinterest for Business – Beginners’ Guide appeared first on eMarketing Institute.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

SEO SEM Marketing – What’s the Difference?

by David Bailey @ Blu Mint Digital

Do you know the difference between SEO & SEM marketing? SEO-SEM Marketing. Is there even a difference between the two? SEO is short for search engine optimisation whilst SEM is search engine marketing. With both terms prevalent in digital and online marketing, it can be a confusing concept for those starting out in these channels. […]

The post SEO SEM Marketing – What’s the Difference? appeared first on Blu Mint Digital.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

Digital Marketing 101: What is SEO, SEM, and SMM? - Emergent Digital

Digital Marketing 101: What is SEO, SEM, and SMM? - Emergent Digital


Emergent Digital

Digital marketing involves many activities, including search engine optimization, (SEO) search engine marketing, (SEM), and social media marketing (SMM).

Elite SEM | Digital Marketing Agency | SEM, SEO, CRO, Display, Mobile

Elite SEM | Digital Marketing Agency | SEM, SEO, CRO, Display, Mobile


Elite SEM

Elite SEM is an award-winning digital marketing agency specializing in paid search, SEO, CRO, shopping, performance display and paid social. Voted #1 Tech Company NYC.

Paint the Perfect Picture with Canvas Ads

by Cassie Sneed @ Launch Digital Marketing

Facebook Canvas Ads enable us to reach customers with a different and engaging ad experience. Dealers who can paint their canvases with immersive creative, offers, and CTAs will maximize the potential of their ads — and that’s what we’re here for! If you’re ready to start making your first Canvas Ads with LDM, sign-up below and we’ll get... Read more »

The post Paint the Perfect Picture with Canvas Ads appeared first on Launch Digital Marketing.

How to Improve Email Deliverability

by Zorana Radovic @ eMarketing Institute

Statistics show that a single person is sending and receiving over 200 emails a day on average. This number is expected to grow by 5% each year in the next four years, meaning that by the year 2020 people will be sending/receiving approximately 250 emails per day (Radicati). Getting through the spam filters and reaching […]

The post How to Improve Email Deliverability appeared first on eMarketing Institute.

Marketing Day: The new attribution challenge, adding chatbots to your arsenal & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

SEM PPC Online Advertising Managing Marketing Facebook Marketing

SEM PPC Online Advertising Managing Marketing Facebook Marketing


Ignite Digital

Pay Per Click Marketing PPC Advertising is important to have proper management. It is also known as Search Engine Marketing or Internet Advertising.

7 Digital Marketing Trends for 2017

by emergentdig @ Emergent Digital

Innovative Digital Marketing Trends to Ring in the New Year Oh 2016, we hardly knew ye. A year of mobile-first search marketing, interactive content, and social media integration has flown by in the blink of an eye. In just a few days, we will watch the ball drop to inaugurate a new year. Digital marketers are thus already looking toward the ...

Read More

The post 7 Digital Marketing Trends for 2017 appeared first on Emergent Digital.

Truth in SEO

by RedFusion @

Truth in SEO.

By Jon Burgess

I get lots of questions about search engine optimization (SEO): what to do, how to do it, what is it, does it work?

I rarely get questions about the dark side of SEO, what we call black-hat SEO. If ...
Read More

The post Truth in SEO appeared first on .

When Looking For a Marketing Job, You Are the Product

by admin @ Marketing Career Information

Job-Seeking marketing professionals are often so used to marketing a service or a product that they tend to forget that they themselves are a marketable commodity. When searching for a new job or looking to get promoted, it is important … Continue reading

Search Engine Marketing (SEM) for Small Business

Search Engine Marketing (SEM) for Small Business


Vivial

Want to get in front of searchers quickly? Vivial's SEM service is just the thing to put your company in front of hungry buyers.

3 Benefits of Search Engine Marketing for Business

3 Benefits of Search Engine Marketing for Business


Nuanced Media

Search Engine Marketing (SEM) is one of the most cost efficient ways to reach a target market for a small, medium or large business.

Video SEO: Factors for Ranking in the Top 10 on Google

by Adam Coombs @ Unamo Blog

What does it take to rank your video in the top 10 results on Google? And on YouTube? Well, these are two very different enterprises entirely. A recent study found that 64% of all YouTube videos appearing in Google search results had a different rank hierarchy when searched on YouTube. In other words, videos ranking […]

Quick Guide to Influencer Marketing

by Zorana Radovic @ eMarketing Institute

Online marketing has been under a lot of scrutiny over the past few years. The reason for this is the fast-changing environment and trends that keep changing the game. They keep altering the way marketers use different strategies and tools to improve their online marketing efforts. One of the emerging trends in online marketing is […]

The post Quick Guide to Influencer Marketing appeared first on eMarketing Institute.

Is Marketing Through Social Media Always Better Than Using Old-School Print Media?

by admin @ Marketing Career Information

Social media is all the rage, and even the venerable Wall Street Journal covered the dramatic growth in advertising on Facebook. The company posted a 52% surge in its revenue for the first-quarter of 2016. This represented a three-fold increase … Continue reading

Three Do-It-Yourself SEO Steps You Can Take On Your Website Today

by Max Faingezicht @ ThriveHive

Tackling your business website’s SEO (search engine optimization) can be an intimidating task. Getting your business on the first page of Google may seem like quite a […]

The post Three Do-It-Yourself SEO Steps You Can Take On Your Website Today appeared first on ThriveHive.

Kelsey O’Manion

by Local Marketing Inc. @ Local Marketing Inc

Kelsey received her bachelor’s degree in Journalism and English from Georgia State University, and has an extensive background in copywriting, journalism, and editing. In her free time, Kelsey loves spending time with her two dogs, going on backpacking treks, and gardening. She also loves to read and drink a ridiculous amount of coffee.

The post Kelsey O’Manion appeared first on Local Marketing Inc.

If You’re Emailing Your Patients, the Question is When

by MedNet Technologies @ MedNet Technologies

Many of our MedNet | Advice Media clients use email marketing to their current and potential patients. While any communication with your patients is valuable, there are some things to consider when creating and sending your next email. First some facts about email marketing There are more statistics on email marketing than time to go...

Everything Hotels Need to Know About Guest Reviews

Everything Hotels Need to Know About Guest Reviews

by Leonardo @ Vizlly

10 years ago, travel shoppers were not flocking to review sites before booking hotels, but now it’s a given that prospective guests conduct their research before booking. In the long run, careful management of online guest reviews will help drive more bookings and increase your revenue.

7 Online Marketing Strategy Channels To Skyrocket Your Brand Awareness

by David Bailey @ Blu Mint Digital

So you’ve set your online goals and decided on a digital marketing strategy. What next? Well the next step is to decide which online marketing strategy channels you’ll need to use. But which ones are better for gaining brand awareness for your business? The first thing to note is that not all online marketing strategy […]

The post 7 Online Marketing Strategy Channels To Skyrocket Your Brand Awareness appeared first on Blu Mint Digital.

3 Reasons Your AdWords Traffic Is Not Qualified

by Today's Industry Insider @ The Kissmetrics Marketing Blog

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]

Content Marketing IS Traditional Marketing

by RedFusion @

by Jon Burgess – 9/18/15

I’ve read too many posts, tweets and statements from marketing pundits who say that content marketing is somehow new or revolutionary.

Intelligent Search Drives More Customers to Your Business Than Your Website

Intelligent Search Drives More Customers to Your Business Than Your Website

by Marc Ferrentino @ Entrepreneur: Latest Search Engine Marketing Articles

Brick-and-mortar-only businesses get 2.7 times as many views on maps, apps, search engines, GPS and social than on their own websites.

SEO vs. SEM: The Differences Between Natural & Paid Search

SEO vs. SEM: The Differences Between Natural & Paid Search


QuickWins

If you're marketing your business, you've probably heard of both SEO and SEM. But do you know how they differ?Understanding the differences between SEO,...

7 Biggest PPC Nightmares Sinking Your ROI

by Today's Industry Insider @ The Kissmetrics Marketing Blog

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, […]

Capitalize on Back-to-School Shopping With These 3 Marketing Tips

Capitalize on Back-to-School Shopping With These 3 Marketing Tips

by Christi Olson @ Entrepreneur: Latest Search Engine Marketing Articles

If you want to be found ahead of your competitors, you've got some marketing homework to do.

The Biggest Mistakes in Reputation Management

by Next Level SEM @ Next Level Marketing

4 out of 5 Yelp users visit the app or the site with the intention of buying a good or employing a service. A staggering 98% of users have made...

The post The Biggest Mistakes in Reputation Management appeared first on Next Level Marketing.

Marketing Day: E-commerce SEO mistakes, Facebook tests new ad format & interactive native content

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

SEM Specialist

by Local Marketing Inc. @ Local Marketing Inc

  Are you looking for a challenging and rewarding career? At Local Marketing, Inc based in West Midtown in Atlanta, Georgia, we have the position for you!   SEM Specialist Responsibilities: Create and manage Paid Media campaigns for multiple clients on Google, Bing, Amazon and Paid Social Manage and optimize Paid Media campaigns, including bid […]

The post SEM Specialist appeared first on Local Marketing Inc.

Infographic: How Search Engine Marketing and Content Marketing Work Together - Marketing Mojo

Infographic: How Search Engine Marketing and Content Marketing Work Together - Marketing Mojo


Marketing Mojo

Search engine marketing and content marketing are inseparable. Download Marketing Mojo's infographic to learn 5 top reasons why they go hand in hand.

Confessions of an Entrepreneur-Marketer-Father

by David Bailey @ Blu Mint Digital

A year ago, I quit my job to start a business — here’s what I wish someone had told me at the beginning. Here are my confessions of an entrepreneur. A year ago, I quit my 9-5 job to focus solely on a digital marketing business. My goal was to create a life where I […]

The post Confessions of an Entrepreneur-Marketer-Father appeared first on Blu Mint Digital.

How to Attract Guests Online with Killer Visual Content

How to Attract Guests Online with Killer Visual Content

by trivago @ Vizlly

Visual content: When it's good, it's great for marketing a hotel online. When it's not, it doesn't do anybody any favors. In fact, it can discourage travel shoppers from booking. After price and location, photos play the biggest role in influencing the guest's booking decision. Learn how powerful visuals can help you win more bookings.

What Is SEM? PPC & Paid Search Marketing Explained

What Is SEM? PPC & Paid Search Marketing Explained


Search Engine Land

Everything marketers need to know about SEM, PPC & Paid Search Marketing. Authoritative daily news, search advertising tips & tactical How To Guides for PPC

Optimize Your Hotel’s Facebook Page to Drive More Direct Bookings

Optimize Your Hotel’s Facebook Page to Drive More Direct Bookings

by Leonardo @ Vizlly

Get practical tips for how to improve your hotel's visibility in Facebook search results, and how to optimize your Facebook page to convert visitors into direct bookings.

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

What Makes a Good Marketing Email?

by Rachel Abrams @ ThriveHive

Marketing emails are an easy and effective way to stay top of mind with current and potential customers. They’re inexpensive, action-oriented, and guess what? Everyone checks […]

The post What Makes a Good Marketing Email? appeared first on ThriveHive.

How The Holiday Inn Casa Grande’s Website Went From Drab to Fab

How The Holiday Inn Casa Grande’s Website Went From Drab to Fab

by Leonardo @ Vizlly

The Holiday Inn Casa Grande’s old website was seriously lacking. Its homepage was missing that “WOW factor” to draw travel shoppers in. The Accommodation types were uninspiring and text-heavy. And, most importantly, its website was not optimized for mobile. See how Vizlly helped this hotel start ranking higher in search results, and engaging more website visitors.

How to Improve Your Local Ranking

by MedNet Technologies @ MedNet Technologies

It may seem obvious, but a local result is what comes up for a person searching for a business or place near their current location. They come up in Maps and in general Google searches. And what good is a search result for a “dog walker” in Orlando when you live in Wichita? So, when...

Why Everyone Should Be On Your Hotel’s Digital Marketing Team

Why Everyone Should Be On Your Hotel’s Digital Marketing Team

by Leonardo @ Vizlly

How do you generate the massive amounts of content needed to fuel your hotel’s digital marketing strategy? Especially when there’s a limited number of people (you alone?!) on your team? The good news is, the answer is right in front of you. Every employee, guest and supplier is a potential source of content that can help your hotel’s digital marketing strategy.

Pinterest Marketing Strategy – How To Get Started

by Loore Jaanson @ Blu Mint Digital

Does your business have a Pinterest marketing strategy? If not, then you can get started and open up a more opportunities with this fast growing platform. In this article you’ll find out: Why you should use a Pinterest Marketing Strategy What type of content you should consider How to grow your audience Which Pinterest marketing […]

The post Pinterest Marketing Strategy – How To Get Started appeared first on Blu Mint Digital.

Getting Started with Automated Email Marketing

by Sherice Jacob @ The Kissmetrics Marketing Blog

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it […]

5 Essential Website Pages Every Law Firm Needs

by Next Level SEM @ Next Level Marketing

There are approximately 1.3 million lawyers in the United States, according to the American Bar Association. 240 million Americans use the internet. 74% of consumers take action by visiting a...

The post 5 Essential Website Pages Every Law Firm Needs appeared first on Next Level Marketing.

Do You Own Your Website Domain? The Common Mistake Made by Hoteliers

Do You Own Your Website Domain? The Common Mistake Made by Hoteliers

by Leonardo @ Vizlly

Your website domain is incredibly valuable to your hotel. It’s a part of your intellectual property, essential to your digital marketing, and helps drive revenue through direct bookings. Because it's so valuable, you can't afford to entrust someone else to purchase it for you. Here's what can happen if you do...

How to Curate Content: Tips and Tools

by ThriveHive @ ThriveHive

When used properly, curated content can improve the effectiveness of your marketing. You can garner more page views, repeat visitors, more subscribers, backlinks and so on. […]

The post How to Curate Content: Tips and Tools appeared first on ThriveHive.

Franchise SEO: How to Apply Local SEO to Multiple Locations

by Avinash Nair @ Unamo Blog

From creating different landing pages to finding niche, relevant keywords, a lot of franchisors (and their SEO vendors) are neck deep in their search for the Holy Grail of franchise SEO. And that’s only the beginning. As a franchisor, you’re aware by now of the many pitfalls of attempting to unify information without duplicating it. […]

Google Mobile Innovation Award Winners!

by Joe Chura @ Launch Digital Marketing

WE WON! Earlier this year, our team entered into a global contest that Google is running, putting us in a friendly competition against thousands of digital agencies around the world who are innovating new strategies and technology to push client results to new levels. I am incredibly proud to announce that our team has won the Google Mobile Innovation... Read more »

The post Google Mobile Innovation Award Winners! appeared first on Launch Digital Marketing.

Steps to Improve Digital Marketing Strategy

by Zorana Radovic @ eMarketing Institute

Are you satisfied with where your current digital marketing strategy is taking you? Do you see actual results and benefits for your business? Depending on the type of business you’re running, and the strategy currently in place, there are a couple of steps that you can use to improve your overall digital marketing strategy. In […]

The post Steps to Improve Digital Marketing Strategy appeared first on eMarketing Institute.

Search Engine Marketing Eugene | RG Media Company

Search Engine Marketing Eugene | RG Media Company


RG Media Company

We are a certified Google and Bing Partner. Our team can help you get started with your SEM campaign.

Manage Owners, Users and Associates in Google’s Search Console

by Jordan Gardiner @ Ignite Digital

In Google’s Search Console, there are three supported roles; Owner, User and Associate.  Each of these roles has various levels of control and access in Search Console.  This article will teach you about these roles and how to Add and Delete each. Owner: This role has full control.  There are two types of Owners, Verified and Delegated. Owners can add and remove users, configure settings, view all data, and use all tools. A property must have at least one verified owner, or there will be no access to the property/website. A Verified Owner has performed actions to verify ownership of the property. A Delegated Owner has not verified ownership of the property but has been added by a Verified owner.

The post Manage Owners, Users and Associates in Google’s Search Console appeared first on Ignite Digital.

Integrate Google Search Console With Unamo SEO

by Adam Coombs @ Unamo Blog

Now you can integrate your Google Search Console properties with your Unamo SEO Campaign with GSC data storage for up to 2 years! ​​ You’ll have all of your relevant SEO data on one platform to expedite your analytics and decision making processes. ​ The integration will pull all of your data from GSC into […]

Facebook and social media marketing at RG Media Company

by Jason Miller @ RG Media Company

Social media is a critical tool for businesses of any size to connect with their customers. We offer social media services including account and ad management. Whatever your goal may be, we will work closely with you to target your customers and to meet objectives. Take a look at just some of the strategies we... Read more »

The post Facebook and social media marketing at RG Media Company appeared first on RG Media Company.

Machine Learning: How Google is Helping Hoteliers Get Smarter with Search

Machine Learning: How Google is Helping Hoteliers Get Smarter with Search

by Leonardo @ Vizlly

Google's advancements in data collection & machine learning can help hoteliers get in front of the right people, at the right time, with the right message. Read this excerpt from Jennifer Wesley, our webinar guest speaker last week, to learn more.

Sports Marketing’s Next Big Score Is Soccer, Suggests ADI

by Miguel @ gramercy global media Inc.

Sports marketers in the United States might want to consider European football (soccer) sponsorships and marketing programs, as American interest in the sport is rapidly accelerating, according to Adobe Digital Index (ADI) data. Read More: Sports Marketing’s Next Big Score Is Soccer, Suggests ADI

Google Launches New Search Results Interface For Tablets

by Miguel @ gramercy global media Inc.

Google has launched a brand-new interface for searchers on tablet devices. The new interface is very different from the old tablet design, which was a combination of mobile and desktop design in one. This tablet view uses a form of card-like results, with a skinnier top bar navigation and a lot of white space on […]

Get the Most from Google Analytics Report

by Zorana Radovic @ eMarketing Institute

There’s no doubt that Google Analytics is an essential tool to utilize in your online marketing strategy. However, the data you get from Google Analytics aren’t always accurate, nor are they always actionable. To get the most out of it, the tool demands customization and refinement to make the data work for you. This kind […]

The post Get the Most from Google Analytics Report appeared first on eMarketing Institute.

How to Do Customer Engagement If You’re In a Unique Niche

by Today's Industry Insider @ The Kissmetrics Marketing Blog

I once worked with a business that specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your […]

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

Digital Marketing | Internet Marketing Carmel

Digital Marketing | Internet Marketing Carmel


The Web Guys

The Web Guys' digital marketing and local search engine marketing strategies gain business exposure. Call 317-805-4933 today.

Is Facebook the Next Google? Facebook’s Search Functionality Explained

Is Facebook the Next Google? Facebook’s Search Functionality Explained

by Leonardo @ Vizlly

Facebook is now the second largest advertising seller behind Google. But, according to Facebook’s CFO, David Ebersman, the amount of Facebook ads being shown to its users is reaching a saturation point. For the company to continue to grow, it needs to find new revenue streams. Surprisingly, where Facebook might see the most growth is in search and could be poised to take a run at Google in the not too distant future. Learn how this all impacts your hotel and the need to have a strong presence on Facebook.

What is Search Engine Marketing? - SEM, PPC, Paid Search

What is Search Engine Marketing? - SEM, PPC, Paid Search


Hiring | Upwork

Search engine marketing (SEM) uses paid search ads to get more web traffic through desktop or mobile web search.

Creating an AdWords Account

by Jordan Gardiner @ Ignite Digital

Creating an AdWords account will give you the basis for a Search Engine Marketing (PPC) strategy.  PPC Advertising allows you to attract more customers as well as the ability to reach the right customers at the right time and it gives you the flexibility to advertise in specific locations. This article will teach you how to set up your own AdWords Account for your business. 1. To begin you’ll have to go the AdWords Homepage and click Start now. 2. Enter the email address you’ll want to use to sign into your AdWords account. 3. Enter the Website URL of your business that you would like to advertise for. 4. Optional – You can select Yes or No to receive tips

The post Creating an AdWords Account appeared first on Ignite Digital.

The Complete Tree Ring Digital Experience

by admin @ Tree Ring Digital

Building a Website that Works for You At Tree Ring Digital, we believe that a quality website should be the core of every business marketing plan. There is a lot that goes into a building a professional looking, functional, user friendly website. But, launching your new site will not magically attract users and increase business; […]

The post The Complete Tree Ring Digital Experience appeared first on Tree Ring Digital.

Marketing Day: Facebook tests Bonfire video app, a personalization road map & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Marketing Day: RhythmOne buys YuMe, link building campaigns & the duopoly dilemma

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Multiregional Tracking in Unamo SEO

by Adam Coombs @ Unamo Blog

With Multiregional Keyword Tracking you’ll be able to track keywords in multiple regions in your Unamo SEO campaign. ​ Multiregional tracking only applies to Google; however, with a variety of local search engines in various countries, you can check the success of your keywords in one region against their success in another. By doing this, […]

MD Publishing’s Marketing Webinar Provides Helpful Tips

by Staff Reports @ MD Publishing, Inc.

MD Publishing Founder and President John Krieg addressed the new high-tech world of advertising and marketing in a special presentation made possible via TechNation’s Webinar Wednesday series. Continue reading

The post MD Publishing’s Marketing Webinar Provides Helpful Tips appeared first on MD Publishing, Inc..

The Beginner’s Guide to Web Analytics

by emergentdig @ Emergent Digital

5 Important Statistics for Tracking the Success of Your Website So you just finished your shiny new business website. What now? If you’ve done your keyword research and designed a mobile-friendly site with high-quality content, it’s time for web analytics 101. Tracking website traffic and other statistics tracking may not sound appealing, but it’s crucial for measuring value. Your online ...

Read More

The post The Beginner’s Guide to Web Analytics appeared first on Emergent Digital.

Everything You Need to Know About Google Posts

by Jason Stum @ Launch Digital Marketing

Google Posts, which was first introduced in 2016 for use by US presidential candidates and a select few businesses shortly thereafter, has now rolled out to all businesses. This is an exciting new feature for Google My Business that lets business owners create short blog-style posts that appear directly in their knowledge panel. Before you... Read more »

The post Everything You Need to Know About Google Posts appeared first on Launch Digital Marketing.

Digital Marketing 101: What is SEO, SEM, and SMM?

by emergentdig @ Emergent Digital

The Difference Between the Most-Used Digital Marketing Acronyms The world of digital marketing is as complex as it is exciting. Young entrepreneurs get into the digital marketing business as freelancers, writers, and web designers. Small businesses use lean digital marketing strategies to grow their presence online and gain new customers. SMBs become massively successful corporations by harnessing the power of ...

Read More

The post Digital Marketing 101: What is SEO, SEM, and SMM? appeared first on Emergent Digital.

Featured Department: Analytics

by Jennifer Strilko @ Launch Digital Marketing

Each month we like to introduce you to one of our teams so you can get to know the amazing people that work with us here at Launch Digital Marketing just a little bit better. The past two months we’ve featured our Technical SEO and Page Speed teams, and now it’s time to introduce you... Read more »

The post Featured Department: Analytics appeared first on Launch Digital Marketing.

Content Mastery in 2017 – The Best Content Ideas that Can Attract Readers

by Jomer Gregorio @ Digital Marketing Philippines

Discover the top 8 content marketing ideas to attract more readers and gain better mileage for your content marketing campaign.

Marketing Day: Live chat best practices, the holy grail of engagement & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Think Bigger Podcast: Episode 009 With Guest Crystal Cestari

Think Bigger Podcast: Episode 009 With Guest Crystal Cestari

by Jason Stum @ Launch Digital Marketing

On episode nine of the Think Bigger Podcast, I’m being joined by Crystal Cestari, author of The Best Kind of Magic. On today’s show, Crystal and I are going to chat about the in’s and out’s of writing and publishing a book. If you’ve ever thought you might want to write your own book one... Read more »

The post Think Bigger Podcast: Episode 009 With Guest Crystal Cestari appeared first on Launch Digital Marketing.

Hire the Right Digital Marketing Agency for Your Small Business

by emergentdig @ Emergent Digital

The Art of Finding A Digital Agency to Help You Thrive Online Small business owners are faced with a critically important and monumental task when trying to choose a digital marketing agency that’s just right for their organizational goals. There are hundreds of digital advertising agencies in California alone, which would be overwhelming enough without the additional fact that continually ...

Read More

The post Hire the Right Digital Marketing Agency for Your Small Business appeared first on Emergent Digital.

Search Engine Marketing: The Alchemy of Our Age

Search Engine Marketing: The Alchemy of Our Age

by Mitch Rothschild @ Entrepreneur: Latest Search Engine Marketing Articles

Search engine marketing turns data into gold for you and your company.

Local SEO for Small Businesses

by Adam Coombs @ Unamo Blog

Local SEO for Small Businesses The organic search results are already a tough place to fight for top rankings. Local search results? Even harder. Besides traditional SEO, there are a variety of local SEO ranking factors that small businesses and even larger franchises have to worry about when jockeying for the top positions for localized […]

A Call to Action (CTA) is Imperative to a Successful Website

by admin @ Tree Ring Digital

What is a Call to Action? The call to action is a phrase or line of text that tells people to purchase, donate or attend. This is how you let your audience know what you want them to do. If you spend money on marketing, you likely want some sort of result in return, whether […]

The post A Call to Action (CTA) is Imperative to a Successful Website appeared first on Tree Ring Digital.

Understanding the Basics of Pay-per-click SEM Marketing Campaign

Understanding the Basics of Pay-per-click SEM Marketing Campaign


Digital Marketing Philippines

There are so many ways on how websites can attract targeted visitors, many of which will be discussed in full detail here at Digital Marketing Philippines. But for now, what will be discussed comprehensively in the next sections are the basics of a very effective Internet marketing campaign, Pay-per-Click Search Engine Marketing (SEM).

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

Email Marketing + Facebook = Dynamite Marketing Campaigns

by DFWSEM @ DFWSEM

Harness the power of email campaigns to drive Facebook ad success Event Details Speaker: Andrew Choco of Directive Consulting Date August 9, 2017 Schedule 6:00 pm – Registration & Happy Hour 7:00 pm – Presentation 8:15 pm – Networking Location NOAH’s Event Center 2251 N Greenville Ave Richardson, TX 75083 Plenty of FREE parking available […]

Results are in for Comfort Suites Alamo/River Walk’s New SEO Strategy

Results are in for Comfort Suites Alamo/River Walk’s New SEO Strategy

by Leonardo @ Vizlly

In April 2017, the Comfort Suites Alamo/River Walk upgraded its Vizlly subscription to include our new SEO marketing services. While it’s still early days, the initial results are in – and they’re impressive. See how this hotel has risen in organic search rankings and is now competing with the likes of TripAdvisor, Hotels.com and Booking.com on Page 1 of Google.

How To Fetch & Render (Almost) Any Site

by screamingfrog @ Screaming Frog

From time to time, we’ve struggled to get access to Google Search Console quickly from a client to perform a fetch and render. Or, we’ve just wanted to perform a fetch and render on a third party site that isn’t verified to us, to understand how it renders, or test...

Search Engine Marketing Services (SEM) - Dex Media

Search Engine Marketing Services (SEM) - Dex Media


Dex Media

Make the most of your advertising dollars with our Search Engine Marketing Services. Build a powerful local SEM campaign tailored to your business.

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

Smart SEO Strategies to Drive Direct Bookings

Smart SEO Strategies to Drive Direct Bookings

by Leonardo @ Vizlly

Learn how travel shoppers use search engines to find hotels, how to increase your organic rankings to drive more traffic, and the 5 elements of a high-converting hotel website to ensure you can capitalize on all the new traffic heading your way.

What Is Search Marketing?

What Is Search Marketing?


Search Engine Land

What Is Search Marketing? Search Marketing encompasses: SEO: Earning traffic through unpaid or free listings SEM: Buying traffic through paid search listin

Integrating content categorization into your SEO strategy

by Jason Miller @ RG Media Company

Categorizing content to specific areas of a website results in a better user experience. How? Users are exposed to targeted, focused content that match their interests. It can also contribute to the impact of your SEO strategy. Content categorization and SEO Content categorization contributes to search engine optimization (SEO), a necessary component of website development... Read more »

The post Integrating content categorization into your SEO strategy appeared first on RG Media Company.

Best Social Media Platforms for Lawyers

by Next Level SEM @ Next Level Marketing

The more things change, the more they stay the same. With the advent of the 21st century, technology has become totally ubiquitous, yet many of the same legal challenges we...

The post Best Social Media Platforms for Lawyers appeared first on Next Level Marketing.

8 Common Small Business Marketing Challenges (and How to Overcome Them)

by ThriveHive @ ThriveHive

In today’s competitive market, starting a small business is hard enough, let alone growing it. Small business owners have to juggle historical information, current priorities, future […]

The post 8 Common Small Business Marketing Challenges (and How to Overcome Them) appeared first on ThriveHive.

Jon Burgess Wins Agency Professional of the Year

by RedFusion @

Jon Burgess honored as “Agency Professional of the Year” at the Inland Empire Media Awards Gala on October 15th at the Mission Inn in Riverside.

The “Agency Professional of the Year” is given to an individual from the Inland Empire who works in advertising, marketing ...
Read More

The post Jon Burgess Wins Agency Professional of the Year appeared first on .

5 Reasons Why Your Business Can’t Ignore Video Marketing

by Next Level SEM @ Next Level Marketing

The largest search engine in the world is Google, which processes about 3.5 billion search queries. The second largest search engine in the world is YouTube, which has 30 million...

The post 5 Reasons Why Your Business Can’t Ignore Video Marketing appeared first on Next Level Marketing.

UX Marketing – Why, What and How? (Infographic)

by Jomer Gregorio @ Digital Marketing Philippines

Join us as we look into the Why, the What and the How of UX Marketing and how delivering an optimum user experience can ultimately boost revenue and profits.

What is PPC Advertising and How Does it Work?

by ThriveHive @ ThriveHive

One of the keys to a successful marketing plan is to have a diverse portfolio of methods to get your name in front of potential customers. […]

The post What is PPC Advertising and How Does it Work? appeared first on ThriveHive.

Global e-commerce set to grow 25% in 2015

by Samantha @ gramercy global media Inc.

Market research firm eMarketer projects e-commerce sales will eclipse $3.5 trillion within the next five years. The web will account for 7.3% of global retail sales this year, growing to 12.4% by 2019. The fast-growing Asia-Pacific market is expected to fuel a 25% year-over-year increase in global e-commerce in 2015. EMarketer projects North American e-commerce sales […]

Paid Search Tips, Search Engine Marketing (SEM) Goals

Paid Search Tips, Search Engine Marketing (SEM) Goals


Launch Digital Marketing

The goal of your SEM spend should be for the searcher to take action on your site. Use these tips to help keep costs low and get more searchers to your site!

5 Effective Twitter Marketing Examples: Learn from the Best

by ThriveHive @ ThriveHive

As of this year, Twitter boasts more than 328 million active users per month. No doubt, this is a platform you should be using to market […]

The post 5 Effective Twitter Marketing Examples: Learn from the Best appeared first on ThriveHive.

Search Engine Marketing for Hotels: Making Sense of Organic and Paid

Search Engine Marketing for Hotels: Making Sense of Organic and Paid


Vizlly

To drive more bookings at a lower cost, you need to increase traffic to your hotel website. For this, you need a mix of organic and paid search initiatives.

What is search engine marketing (SEM)? - Definition from WhatIs.com

What is search engine marketing (SEM)? - Definition from WhatIs.com


SearchContentManagement

Search engine marketing (SEM) is a method of advertising to help companies' content rank higher by search engines.

Content is King, but Bad Content is a Jester

by MedNet Technologies @ MedNet Technologies

Content, content, content. In the digital marketing realm today it’s all about content. Google made it so. A couple of years back Google changed its algorithm to move away from using keywords, which clever people had learned to totally game, and toward what was actually on the websites its bots crawled, the content. Suddenly, content...

How to Automate The Content Marketing For Your Blog

by The BlogPress Team @ BlogPress

Many experienced bloggers and people who are into digital marketing will always tell you that content is the most important thing for raising your brand awareness and maintaining the general presence of your business on the internet. However, no one told you that it can become really boring once you have to update every social […]

The post How to Automate The Content Marketing For Your Blog appeared first on BlogPress.


How to Automate The Content Marketing For Your Blog was first posted on November 29, 2016 at 12:46 pm.

Does Your Company’s Strategy Include Omni-Channel Marketing?

by brandogadmin @ Brandography

A Digital Marketing Guide for Social Enterprise

by emergentdig @ Emergent Digital

Use Social Media and Search Marketing to make an Impact So you’ve entered the world of social enterprise, using your time, money, and effort to further an important cause that can make our world a better place. Here at Emergent Digital, we think this is a highly noble endeavor. We began this business to help anyone involved in social enterprise ...

Read More

The post A Digital Marketing Guide for Social Enterprise appeared first on Emergent Digital.

Think Bigger Podcast: Episode 008 With Guest Joe Webb

Think Bigger Podcast: Episode 008 With Guest Joe Webb

by Jason Stum @ Launch Digital Marketing

Episode eight of the Think Bigger Podcast is dedicated to the memory of AJ Maida. On this episode of the show I’m being joined by Joe Webb, President of DealerKnows Consulting and we’ll be talking about the importance of doing good for others and how it can enrich your own life.   Listen to Episode 008... Read more »

The post Think Bigger Podcast: Episode 008 With Guest Joe Webb appeared first on Launch Digital Marketing.

6 tips for making a logo part of your email campaigns

by Contributing Author @ Vertical Response Blog

Don't embark on a logo design project without considering how a new logo will work with your email marketing efforts

The post 6 tips for making a logo part of your email campaigns appeared first on Vertical Response Blog.

How Frequent High-Quality Reviews Boost Rankings

by Effective Web Solutions @

How You Can Use Local Search Optimization to Establish Prominence Within Google My Business Gathering reviews is a great way to improve your SEO and build […]

The post How Frequent High-Quality Reviews Boost Rankings appeared first on .

A successful digital marketing clinic at RG Media Company

by Jason Miller @ RG Media Company

In partnership with Google, RG Media Company hosted a webinar for real estate agents on Wednesday, March 15. We were thrilled to have the opportunity to discuss how to expand digital marketing for more than 30 professionals in our community. Thank you to all who attended our event! For those of you who missed this... Read more »

The post A successful digital marketing clinic at RG Media Company appeared first on RG Media Company.

A Quick Guide to SEM Success

by Effective Web Solutions @

What is SEM?: A Refresher Search Engine Marketing is the best way to connect with potential customers while they are searching for the services you offer. […]

The post A Quick Guide to SEM Success appeared first on .

Watchdog Group Sues PepsiCo Over Misleading Marketing Tactics

by admin @ Marketing Career Information

The consumer demand for foods deemed “organic” or “all natural” continues to grow each year. In fact, the Organic Trade Association claims that “organic is the fastest growing sector of the U.S. food industry.” And while the USDA has clear-cut … Continue reading

What is Search Engine Marketing (SEM)? - Definition from Techopedia

What is Search Engine Marketing (SEM)? - Definition from Techopedia


Techopedia.com

Search Engine Marketing SEM Definition - Search Engine Marketing (SEM) is a process by whi

SEM International : Global Digital Marketing Agency

SEM International : Global Digital Marketing Agency


SEM International

SEM International is the leader in international and multilingual digital marketing and management. Specializing in SEO, PPC, Social, Display, Localization.

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

The Untapped Market of Female Baby Boomers

by admin @ Marketing Career Information

Women drive 70-80% of all consumer purchasing in the US, and women over 50 years old control an overall net worth of $19 trillion. This would seem to make them an obvious target for marketers. However, most advertising targets the … Continue reading

Search Engine Marketing in Denver, CO | Adroit Creative Solutions

Search Engine Marketing in Denver, CO | Adroit Creative Solutions


Tree Ring Digital

Search Engine Marketing (SEM), also known as Pay Per Click advertising (PPC), is a quick and easy way to get users in the digital door.

What Is SEM? Does SEM Include SEO?

What Is SEM? Does SEM Include SEO?


Bruce Clay, Inc. Blog

Google and digital marketing leaders define SEM as exclusively paid search. The history of the term's 2001 coining and evolving use tells a richer story.

Jennifer Arthurs

by Local Marketing Inc. @ Local Marketing Inc

Jennifer brings a new perspective to the LMi team as Content Writer with her background in education, journalism and automotive dealerships. She has a degree from Valdosta State and a second degree in Journalism from Georgia Southern. Outside of the office, she spends her time working on her novel and livestreaming games with friends.

The post Jennifer Arthurs appeared first on Local Marketing Inc.

Five holiday marketing tips for Eugene businesses

by Jason Miller @ RG Media Company

It’s the biggest shopping season of the year and people are increasingly going online during the holidays. With this in mind, it is important to refine your marketing strategy to attract new customers and to stay connected with current customers. Shoppers go online for inspiration 64 percent of smartphone shoppers turn to mobile search for... Read more »

The post Five holiday marketing tips for Eugene businesses appeared first on RG Media Company.

On-Page vs Off-Page SEO

by ThriveHive @ ThriveHive

Advancements in search engine capabilities, as well as their widespread use among consumers, have shifted marketing priorities of businesses big and small today. It’s no longer […]

The post On-Page vs Off-Page SEO appeared first on ThriveHive.

Where to Find Awesome Marketing Conferences in 2016

by admin @ Marketing Career Information

In an era where technology dominates most professional interactions, it has become easier than ever to access career development without leaving your home or office. So why spend the money and travel time to attend a marketing conference? Because there … Continue reading

Decoding SEO: Understand What Your Consultant is Telling You

Decoding SEO: Understand What Your Consultant is Telling You

by Andrew Raso @ Entrepreneur: Latest Search Engine Marketing Articles

All you know is that you want your website at the top of online consumer searches. Working with, and understanding, your SEO consultant, will help you get there.

14 Lead Generation Techniques

by Zorana Radovic @ eMarketing Institute

Often defined as potential sales contacts, leads are an asset to your company that directly helps you increase profit. Essentially, leads are contacts you’re most likely to turn into customers, due to a particular action they did or simply due to their interest in what you have to offer. This is the reason why lead […]

The post 14 Lead Generation Techniques appeared first on eMarketing Institute.

7 Things CMOs Need To Know About Search Engine Marketing

7 Things CMOs Need To Know About Search Engine Marketing


Marketing Land

SEM is one of the fastest-changing areas in digital marketing today. Columnist Scott Rayden lays out what CMOs need to know about this dynamic arena.

Real Estate Digital Marketing Seminar with Google

by Jason Miller @ RG Media Company

You’re invited to our real estate digital marketing seminar! Co-hosted by Google, you will learn how to effectively target your customers and how online advertising can help your business grow. When: Wednesday, March 15, 9-9:45 a.m. (Please arrive at 8:30 a.m. for coffee and pastries) Where: RG Media Company, 3500 Chad Drive, Eugene Speakers Raluca... Read more »

The post Real Estate Digital Marketing Seminar with Google appeared first on RG Media Company.

4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company

by Today's Industry Insider @ The Kissmetrics Marketing Blog

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top […]

Katie Holcomb

by Local Marketing Inc. @ Local Marketing Inc

Katie is a Chicago native and Clemson graduate with a degree in English/Communications. She has a background in content editing and is one of our busiest content writers. She writes the equivalent of a website and a week’s worth of social media every day! During her spare time, you will find Katie eating tons of […]

The post Katie Holcomb appeared first on Local Marketing Inc.

Digital Marketing Trends for 2017

by Zorana Radovic @ eMarketing Institute

The year 2017 is approaching rapidly, so it’s perfect time to summarize and reflect on the year behind us. Let’s think about how we can do things better in 2017. This kind of thinking is typical for the business world, so we’ll focus on digital marketing trends for the upcoming year, to give you some […]

The post Digital Marketing Trends for 2017 appeared first on eMarketing Institute.

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

7 Reasons to Stop Emailing Customers From Your CRM

by Jason Stum @ Launch Digital Marketing

I’ve gone on record many times stating that email is still one of the most powerful tools available in your dealership’s toolbox, despite the claim that people’s attention spans are getting shorter and shorter thanks to the Mobile-Snapchat-Twitterverse we live in. According to Litmus, the average time spent reading an email increased 7% between 2011... Read more »

The post 7 Reasons to Stop Emailing Customers From Your CRM appeared first on Launch Digital Marketing.

360i

360i


360i

Forrester's Search Wave 2016 leader, 360i's search marketing services help brands move past traditional paid search and SEO, investing in envelope-pushing staff and innovation to drive bottom line results.

Style, Dahlink: Looking Great on a Budget

by Stephanie Studer @ DFWSEM

Mike Esordi saves you money, makes you look great Playwright August Wilson said, “Style ain’t nothing but keeping the same idea from beginning to end. Everybody got it.” But how do you put your best style foot forward without breaking the bank? At July’s DFWSEM event, Mike Esordi offered some insight on how to get […]

Think Bigger Podcast: Episode 010 With Ryan Gerardi & Chris K. Leslie

Think Bigger Podcast: Episode 010 With Ryan Gerardi & Chris K. Leslie

by Jason Stum @ Launch Digital Marketing

On episode ten of the Think Bigger Podcast, I’m being joined by Ryan Gerardi and Chris K. Leslie. On today’s show, Ryan, Chris and I are going to shine the light on some automotive digital marketing related resources that you may not be aware of.   Listen to Episode 010 With almost 25 years of automotive industry... Read more »

The post Think Bigger Podcast: Episode 010 With Ryan Gerardi & Chris K. Leslie appeared first on Launch Digital Marketing.

7 Legal Marketing Mistakes To Avoid

by Next Level SEM @ Next Level Marketing

The methods of advertising and marketing for Law Firms have drastically changed over the years. With the rise of social media and the need for instant gratification, users have greatly...

The post 7 Legal Marketing Mistakes To Avoid appeared first on Next Level Marketing.

The Beginner's Guide to Launching a Mobile SEO Campaign

The Beginner's Guide to Launching a Mobile SEO Campaign

by Aaron Agius @ Entrepreneur: Latest Search Engine Marketing Articles

You'll have to play by new rules to target voice search, lightning-fast page speeds and mobile-friendly content.

5 Search Engine MarketingTips to Compete with the Big Guys

5 Search Engine MarketingTips to Compete with the Big Guys


Vertical Response Blog

We've compiled the 5 best search engine marketing tips to compete with big brands.

Andrew Choco Showed Us His Moves

by Timothy Huneycutt @ DFWSEM

His Email and Facebook Marketing Moves, That Is! Directive Consulting’s Andrew Choco flew into town last week from the OC to teach us all how to combine Email Marketing and Facebook Ads to create dynamite marketing campaigns – and boy did he deliver the goods! From creating custom and lookalike audiences in Facebook, to best […]

The Storm Has Passed: What to do Post-Hurricane

by Next Level SEM @ Next Level Marketing

Preparing for a hurricane is difficult. Putting up shutters and hoarding water and snacks can be time-consuming and frustrating. However, most forget about what to do afterwards. Preparation is key...

The post The Storm Has Passed: What to do Post-Hurricane appeared first on Next Level Marketing.

DFWSEM | Dallas/Fort Worth Search Engine Marketing Association

DFWSEM | Dallas/Fort Worth Search Engine Marketing Association


DFWSEM

The Dallas/Fort Worth Search Engine Marketing Association’s goal is to promote search engine marketing in the DFW Area.

SEO trends in 2016: What do the experts predict?

by Miguel @ gramercy global media Inc.

Mobile will overtake desktop, where it hasn’t already, in 2016 and that means more voice searches and smart assistants. It’s been said that Google’s ultimate goal is to build the Star Trek computer; something you instruct or converse with as you would another person, or which anticipates your needs as normal person would, and while […]

Google is removing all Right Hand Side Ads on SERPs worldwide

by Miguel @ gramercy global media Inc.

As reported and confirmed by numerous sources, Google will no longer be showing AdWords ads on the right hand side of its search results pages. Beginning Friday 19 February, ads will now only show ads at the top and bottom of the SERP. Although it may increase the number of ads from three to four if […]

Automotive Account Manager

by Robbin Matthews @ Local Marketing Inc

Are you looking for a challenging and rewarding career? At Local Marketing, Inc based in West Midtown in Atlanta, Georgia, we have the position for you!   Local Marketing Inc is looking for an experienced ACCOUNT MANAGER, preferably with automotive experience, to join its growing team. This person will be responsible for managing daily communication and […]

The post Automotive Account Manager appeared first on Local Marketing Inc.

Search Engine Marketing (SEM) Specialist job description template | Workable

Search Engine Marketing (SEM) Specialist job description template | Workable


Recruiting Resources: How to Recruit and Hire Better

This Search Engine Marketing (SEM) Specialist job description template is ready to post. Modify the SEM/PPC skills and responsibilities for your company.

100% FREE Search Engine Marketing Course & Certification

100% FREE Search Engine Marketing Course & Certification


eMarketing Institute

Get a 100% FREE search engine marketing course, FREE ebook & FREE certification. Get certified today at eMarketing Institute | www.emarketinginstitute.org

Set Up Bing Places for Business

by Jordan Gardiner @ Ignite Digital

Bing Places For Business is Bing’s solution for local search, just like Google My Business. It is essential to have your business listed on search engines in order for potential customers to easily find your business.  It also gives them a sense of credibility when seeing your business appear on the side of the search results in its own dedicated billboard. In this article, you will learn how to setup a Bing Places account for your business. To begin, go to the Bing Places for Business website and click Get Started. In the next screen, search for your business by entering in the Country/region your business operates in and your main business phone number.  Or you can choose to search by

The post Set Up Bing Places for Business appeared first on Ignite Digital.

Marketing Day: Facebook Instant Articles update, Google Display Network & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

What is search engine marketing (SEM)? definition and meaning

What is search engine marketing (SEM)? definition and meaning


BusinessDictionary.com

Definition of search engine marketing (SEM): Internet marketing method that focuses on purchasing ads which appear on the result pages of search engines such as Google. Many search engines offer ways for individuals or businesses to purchase ...

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

Adblocker and Instagram Push Advertisers to Reassess Holiday Marketing

by admin @ Marketing Career Information

While some marketing experts may be tiring of hearing about changing social media trends, social media marketing is never more important than during the Fall season as businesses begin preparing their advertising for the holiday season. Businesses will especially have … Continue reading

Featured Department: Technical SEO, Launch Digital Marketing

by Jason Stum @ Launch Digital Marketing

Launch Digital Marketing is growing…fast! In fact, we were just recognized as the fifth fastest growing company in Chicago by Crain’s Chicago Business. As we grow as a company, so do our teams and sometimes it’s hard to keep up with all the new faces that join us in the office. To that end, we... Read more »

The post Featured Department: Technical SEO, Launch Digital Marketing appeared first on Launch Digital Marketing.

SEM, SEO, Oh My! Search Engine Marketing Explained.

SEM, SEO, Oh My! Search Engine Marketing Explained.


The Balance

Definition of engine marketing as it applies to marketing a home business

3 Inspiring Insights for Landing Pages Marketing

by Krishna Shastry @ Lander Blog

A landing page refers to the page where traffic is directed to on your site; this traffic has to be from other sites, not your own as is common with Pay-Per-Click ads. Landing pages marketing allows one to direct traffic to a specified URL. You design your URL to receive visitors and to market its... Read more »

The post 3 Inspiring Insights for Landing Pages Marketing appeared first on Lander Blog.

SEO SEM Marketing - What's the Difference? | Blu Mint Digital

SEO SEM Marketing - What's the Difference? | Blu Mint Digital


Blu Mint Digital

SEO SEM Marketing. Is there even a difference between the two? Although used together there are several differences you need to be aware of.

How to create an effective email marketing campaign [INFOGRAPHIC]

by John Habib @ Vertical Response Blog

Use our checklist to create a great email campaign in eight easy steps

The post How to create an effective email marketing campaign [INFOGRAPHIC] appeared first on Vertical Response Blog.

3 Actionable Small Business Social Media Tips

by emergentdig @ Emergent Digital

Simple Ways You can Optimize Your Social Media Presence Today Small business social media strategies are often based on lean tactics that can be easily implemented. As you move from market research to startup and full-blown small business, your advertising must be cost-efficient. You’re probably still looking for investors. You likely need as much capital available for expansion. A small ...

Read More

The post 3 Actionable Small Business Social Media Tips appeared first on Emergent Digital.

AdWords History Timeline Published

by Jason Lock @ Screaming Frog

For those of us who have been in paid search since before AdWords was on the scene, it’s easy to forget the details about when certain “features” were released, and in what form they first appeared. For those who are newer to the industry, it’s probably hard to imagine the...

Is it Valid to Offer SEO Without Result Estimates?

Is it Valid to Offer SEO Without Result Estimates?

by Mike Le @ Entrepreneur: Latest Search Engine Marketing Articles

What to look for from your digital marketing agency when creating a SEO growth plan.

Introduction to Search Engine Marketing | ThriveHive

Introduction to Search Engine Marketing | ThriveHive


ThriveHive

Understand the basics and benefits of search engine marketing (SEM) for business.

How to Optimize the Product Pages of Your Ecommerce Website

by Joydeep Bhattacharya @ Unamo Blog

Someone may perform a Google search for an item in your store, but unless that product’s page is optimized correctly, they may not be able to find it easily in the search results. So, unless you wish to miss out on potential visitors, you should make sure your product pages are optimized. The recommendations below […]

Justin Johnson

by Local Marketing Inc. @ Local Marketing Inc

Justin was born in Okinawa, Japan to a U.S. Air Force family. After graduating from Mississippi State University with a degree in Marketing, he relocated to Atlanta. He has worked in sales & marketing for fortune 500 companies, community event management, and artist development before finding his place here at LMi. When he’s not in […]

The post Justin Johnson appeared first on Local Marketing Inc.

Gap Inc. Pumps Up its Marketing Game Amid Deflated Sales

by admin @ Marketing Career Information

Retail heavyweight Gap Inc. has been a household name for decades. With Gap – and sister companies Banana Republic, and Old Navy – stores in over 3,700 locations worldwide, the brand is almost impossible to avoid. Yet, recent sales figures … Continue reading

Marketing in 2016…and Beyond

by RedFusion @

by Jon Burgess – 12/30/15

Note to readers. This story is 1,900 words on marketing, so we have added “+Expand” links within sections, so you can skim, or expand the sections to find more content. Have a great 2016! – Jon

Businesses, housing prices, ...
Read More

The post Marketing in 2016…and Beyond appeared first on .

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

How to Market Your Blog on Social Media – 7 Incredibly Easy Tips

by Guest Blogger @ BlogPress

Below is a list of seven easy tips to market your blog on social media. Many bloggers underestimate the potential of social media as a traffic generation tool. They limit their social media marketing efforts to sharing updates of new blog posts and important events. But social networks are an important source of referrals, as anyone […]

The post How to Market Your Blog on Social Media – 7 Incredibly Easy Tips appeared first on BlogPress.


How to Market Your Blog on Social Media – 7 Incredibly Easy Tips was first posted on January 25, 2017 at 1:52 pm.

Top 10 SEO Red Flags & How To Choose the right SEO Company

by Alex Potenza @ Next Level Marketing

SEO Provider Red Flags There are thousands of SEO companies out there. How can you choose the best SEO provider for your business? Here is a list of red flags...

The post Top 10 SEO Red Flags & How To Choose the right SEO Company appeared first on Next Level Marketing.

Don’t Write Off Desktop Search Just Yet

by MedNet Technologies @ MedNet Technologies

If you keep abreast of developments in the world of search and how it affects your practice, you’ve probably read about the increase in the use of smartphones when it comes to search. If you listen to all the hype you’re tempted to think that people searching for your practice and the procedures you provide...

How To Audit Backlinks In The SEO Spider

by screamingfrog @ Screaming Frog

There’s plenty of reasons you may wish to audit backlinks to a website, whether it’s to check the links are still live and passing link value, they’ve been removed or nofollowed after a link clean up, or you want to get more data on the links which Google Search Console...

Facebook Marketing Guide in 2017

by Jomer Gregorio @ Digital Marketing Philippines

Let’s look at some of these new features of this platform that digital marketers can harness for their tremendous marketing and advertising potential.

SEM Guide: What are your Search Engine Marketing Goals?

SEM Guide: What are your Search Engine Marketing Goals?


Lander Blog

  What do you specifically want to achieve with your Search Engine Marketing (SEM) campaign? What are your SEM goals? Do you want to increase sales? Increase traffic? Generate leads? To get an idea of how to set goals for your SEM campaign, it’s valuable to look at the state of the industry. Internet marketing... Read more »

Project Manager

by Local Marketing Inc. @ Local Marketing Inc

We are a digital marketing agency specializing in search marketing, social media, email marketing, website design/development and more, and we are looking for an experienced Account Manager to join its growing team. The Account Manager will be responsible for managing the daily communication and executing strategy for some of the agency’s top accounts. The Account Manager will […]

The post Project Manager appeared first on Local Marketing Inc.

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