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Digital Marketing 101: What is SEO, SEM, and SMM? - Emergent Digital

Digital Marketing 101: What is SEO, SEM, and SMM? - Emergent Digital


Emergent Digital

Digital marketing involves many activities, including search engine optimization, (SEO) search engine marketing, (SEM), and social media marketing (SMM).

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

Conversion Rate Optimization: Increasing Website Conversions For City Ranked Customers

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

Incrementally Increasing Website Conversions With New WordPress Programming As a web design and search engine optimization company, we’ve always maintained that there are really only three ways we can increase the number of conversions a website produces: Drive more qualified traffic Increase the percentage of visitors that convert into prospects, or A combination of both […]

The post Conversion Rate Optimization: Increasing Website Conversions For City Ranked Customers appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

The Logic of SEO: Things to consider for all rounded optimisation

by Michael Simonetti @ AndMine

Search Engines determine website rank based upon a number of factors that make up their..

The post The Logic of SEO: Things to consider for all rounded optimisation appeared first on AndMine.

Improve Your SEO Game: Google Webmaster Tools Makes Good SEO Easier

by Ken Thomas @ Net Gain Marketing

Improve Your SEO Game: Google Webmaster Tools Makes Good SEO Easier

Here’s an excellent, practical presentation about using Google Webmaster Tools to focus on core keywords and objectives to get more profit from your website. Important basic SEO tips here include using meta descriptions to control how your pages appear in Google’s organic listings, plus… ensuring each page has a unique title and description, checking internal […]

Net Gain Marketing

5 Tips for Enhancing Your Website

by John Blaze @ Driven Local

SEM, SEO, social media marketing, local listings — at the end of the day, what all of these digital marketing efforts come down to is getting more traffic to your business — whether it is actual foot traffic into your location or web traffic to your landing page. But, in order to see success in […]

The post 5 Tips for Enhancing Your Website appeared first on Driven Local.

Use Geofenced Advertising to Influence Conversion

by Megan Martell @ Search Engine Marketing – Driven Local

Consumers these days are taking digital marketing cues and using social media to guide them through the purchase decision-making process more than ever before. So, wouldn’t it be great to have a way to show your target audience what you can offer in the moment — when they’re exactly where you need them to be? […]

The post Use Geofenced Advertising to Influence Conversion appeared first on Driven Local.

Search on Phones is Now King

by MedNet Technologies @ MedNet Technologies

It’s no secret that Google has been continually moving its focus to mobile users over the past few years. But there has been a debate about whether people were using their phones for search in the way they utilize search on their desktop computers. Recent Google research says they are and then some. A study...

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

Brand to the bone part 3: Make culture a habit

by Jeff Williams, Senior Copywriter @ Yesler | B2B Marketing Agency

Keystone habits can effect enormous change for a brand. Learn how habits can create small wins, provide structures that help other good habits flourish, and foster cultures where new values become ingrained.

The post Brand to the bone part 3: Make culture a habit appeared first on Yesler | B2B Marketing Agency.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

New Year’s Resolutions: Digital Marketing Edition

by Nikki Powley @ Direct Online Marketing

  That magical time of the year has come around again. Yes, it is time to make your resolutions.   To help you get started, the talented team at DOM has put together our favorites for digital marketing.   Top 2016 New Year’s Resolutions Digital Marketing Edition 1. Spend less, save more Check Your PPC […]

The post New Year’s Resolutions: Digital Marketing Edition appeared first on Direct Online Marketing.

Jon Burgess Wins Agency Professional of the Year

by RedFusion @

Jon Burgess honored as “Agency Professional of the Year” at the Inland Empire Media Awards Gala on October 15th at the Mission Inn in Riverside.

The “Agency Professional of the Year” is given to an individual from the Inland Empire who works in advertising, marketing ...
Read More

The post Jon Burgess Wins Agency Professional of the Year appeared first on .

White Hat SEO and Content

by Michael Simonetti @ AndMine

When it comes to best practice SEO, it’s all about driving long-term, genuine and convertible..

The post White Hat SEO and Content appeared first on AndMine.

Bring Down the Scam Hammer — SEO Scams (Part 2)

by Effective Web Solutions @

Click here for part 1! Does that SEO deal seem too good to be true? It Probably Is! While most people laugh at the obvious nature […]

The post Bring Down the Scam Hammer — SEO Scams (Part 2) appeared first on .

Multiregional Tracking in Unamo SEO

by Adam Coombs @ Unamo Blog

With Multiregional Keyword Tracking you’ll be able to track keywords in multiple regions in your Unamo SEO campaign. ​ Multiregional tracking only applies to Google; however, with a variety of local search engines in various countries, you can check the success of your keywords in one region against their success in another. By doing this, […]

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

Marketo Domain Mistake: Highlights and Preventative Measures

by Leo Herrera @ Arcalea

Every website has a domain name that helps to form its identity. Over time, this domain name can become extremely valuable, not only emotionally, but also digitally. The digital equity behind a domain name impacts the website’s success in nearly every area, including search engine optimization (SEO) and social media marketing (SMM). Despite its importance, […]

The post Marketo Domain Mistake: Highlights and Preventative Measures appeared first on Arcalea.

Custom Responsive WordPress Web Design Launched for West Hill House B&B

by Shawn Kerr @ InsideOut Solutions, Inc.

InsideOut Solutions is very proud to announce the launch of the new website for West Hill House B&B in Warren, Vermont. Innkeepers Peter and Susan MacLaren are longtime website design, hosting, internet marketing and print services clients and we are delighted to continue serving their online marketing needs.  The new website features custom responsive WordPress... (Read More)

The post Custom Responsive WordPress Web Design Launched for West Hill House B&B by Shawn Kerr appeared first on InsideOut Solutions, Inc..

A Guide to International SEO: Strategies and Guidelines

by Natalie Severt @ Unamo Blog

You have a business. Your business has a website. You use localized keyword research and traditional SEO tactics to help your business rank well online. You have a diversified backlink profile and high domain authority. Congratulations! But now you want to expand. And this is where it gets complicated. How do you create an international […]

Hire the Right Digital Marketing Agency for Your Small Business

by emergentdig @ Emergent Digital

The Art of Finding A Digital Agency to Help You Thrive Online Small business owners are faced with a critically important and monumental task when trying to choose a digital marketing agency that’s just right for their organizational goals. There are hundreds of digital advertising agencies in California alone, which would be overwhelming enough without the additional fact that continually ...

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The post Hire the Right Digital Marketing Agency for Your Small Business appeared first on Emergent Digital.

Truth in SEO

by RedFusion @

Truth in SEO.

By Jon Burgess

I get lots of questions about search engine optimization (SEO): what to do, how to do it, what is it, does it work?

I rarely get questions about the dark side of SEO, what we call black-hat SEO. If ...
Read More

The post Truth in SEO appeared first on .

How to Better Your SEO in an Hour with Internal Link Building

by Kristen McCormick @ ThriveHive

Every small business owner wants to get more traffic to their website.  Organic traffic, in particular, is the most coveted form of traffic and refers to […]

The post How to Better Your SEO in an Hour with Internal Link Building appeared first on ThriveHive.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

We’re one of the top 5 B2B marketing agencies!

by David Jones, President @ Yesler | B2B Marketing Agency

We’re thrilled to announce that we’ve been named one of the top five B2B marketing agencies in the United States.

The post We’re one of the top 5 B2B marketing agencies! appeared first on Yesler | B2B Marketing Agency.

John Lincoln of Ignite Visibility Nominated for Search Marketer of The Year (Press Release)

by John E Lincoln @ Ignite Visibility

Ignite Visibility Press Release The following is a press release. JOHN LINCOLN OF IGNITE VISIBILITY NOMINATED FOR SEARCH MARKETER OF THE YEAR BY SEARCH ENGINE LAND The internationally recognized Landy Awards honor the best in digital marketing San Diego, CA, September 19, 2017 – Search Engine Land, the leading search marketing industry publication, recently included...

The post John Lincoln of Ignite Visibility Nominated for Search Marketer of The Year (Press Release) appeared first on Ignite Visibility.

How to Use Search Engine Marketing | Marketing MO

How to Use Search Engine Marketing | Marketing MO


Marketing MO

Understanding how to use search engine marketing effectively is an important skill for every marketer. Here's a guide for using SEO and SEM.

The Basics of Social Media Content Marketing

by emergentdig @ Emergent Digital

Leverage Original Content and Social Media Networks to Reach New Customers The world of marketing has changed. Search engine advertising dominates digital marketing budgets, social media marketing is now the preferred method of reaching your target market, and content is king. Social media and content marketing are both examples of how modern internet advertising is now accessible to everyone, used ...

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The post The Basics of Social Media Content Marketing appeared first on Emergent Digital.

Elite SEM | Digital Marketing Agency | SEM, SEO, CRO, Display, Mobile

Elite SEM | Digital Marketing Agency | SEM, SEO, CRO, Display, Mobile


Elite SEM

Elite SEM is an award-winning digital marketing agency specializing in paid search, SEO, CRO, shopping, performance display and paid social. Voted #1 Tech Company NYC.

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

Don’t Write Off Desktop Search Just Yet

by MedNet Technologies @ MedNet Technologies

If you keep abreast of developments in the world of search and how it affects your practice, you’ve probably read about the increase in the use of smartphones when it comes to search. If you listen to all the hype you’re tempted to think that people searching for your practice and the procedures you provide...

How Frequent High-Quality Reviews Boost Rankings

by Effective Web Solutions @

How You Can Use Local Search Optimization to Establish Prominence Within Google My Business Gathering reviews is a great way to improve your SEO and build […]

The post How Frequent High-Quality Reviews Boost Rankings appeared first on .

Global e-commerce set to grow 25% in 2015

by Samantha @ gramercy global media Inc.

Market research firm eMarketer projects e-commerce sales will eclipse $3.5 trillion within the next five years. The web will account for 7.3% of global retail sales this year, growing to 12.4% by 2019. The fast-growing Asia-Pacific market is expected to fuel a 25% year-over-year increase in global e-commerce in 2015. EMarketer projects North American e-commerce sales […]

Content is King, but Bad Content is a Jester

by MedNet Technologies @ MedNet Technologies

Content, content, content. In the digital marketing realm today it’s all about content. Google made it so. A couple of years back Google changed its algorithm to move away from using keywords, which clever people had learned to totally game, and toward what was actually on the websites its bots crawled, the content. Suddenly, content...

On-Page vs Off-Page SEO

by ThriveHive @ ThriveHive

Advancements in search engine capabilities, as well as their widespread use among consumers, have shifted marketing priorities of businesses big and small today. It’s no longer […]

The post On-Page vs Off-Page SEO appeared first on ThriveHive.

DOM Celebrates National Small Business Week 2017!

by Stephen Hoops @ Direct Online Marketing

  What are some of your favorite local businesses?   America wouldn’t be the country it is today without the hard work, fortitude, and resilience of small businesses. To this day, America is still seen as one of the few places where if you can go with enough determination and hard work, you can do […]

The post DOM Celebrates National Small Business Week 2017! appeared first on Direct Online Marketing.

How to Start Affiliate Marketing with the Best Affiliate Programs of 2017

by Raghav Haran @ Oberlo

In this post, I’ll show you how to implement and create your own affiliate program, how to partner with the right affiliates, and how much to pay them through commission.

The post How to Start Affiliate Marketing with the Best Affiliate Programs of 2017 appeared first on Oberlo.

Is your lead database your company’s junk drawer?

by Kristin Carideo, Director of Marketing Automation @ Yesler | B2B Marketing Agency

You know that drawer or cabinet you have in your kitchen that stores everything you don’t know what to do

The post Is your lead database your company’s junk drawer? appeared first on Yesler | B2B Marketing Agency.

Technical factors that affect your site ranking

by Michael Simonetti @ AndMine

Technical SEO covers the technical side of optimisation. Technical factors that affect site rank include..

The post Technical factors that affect your site ranking appeared first on AndMine.

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

Is “Near Me” Still Relevant?

by DEP @ Dealer eProcess

Micro-Moments Now: Why ‘near me’ intent is a ‘near you’ opportunity -Lisa Gevelber Marketers can now infer location and interpret context. Google’s VP of Marketing for the Americas Lisa Gevelber explains why “near me” intent is a “near you” opportunity. This summer has been a whirlwind of family visits and...

The post Is “Near Me” Still Relevant? appeared first on Dealer eProcess.

Video SEO: Factors for Ranking in the Top 10 on Google

by Adam Coombs @ Unamo Blog

What does it take to rank your video in the top 10 results on Google? And on YouTube? Well, these are two very different enterprises entirely. A recent study found that 64% of all YouTube videos appearing in Google search results had a different rank hierarchy when searched on YouTube. In other words, videos ranking […]

3 Actionable Small Business Social Media Tips

by emergentdig @ Emergent Digital

Simple Ways You can Optimize Your Social Media Presence Today Small business social media strategies are often based on lean tactics that can be easily implemented. As you move from market research to startup and full-blown small business, your advertising must be cost-efficient. You’re probably still looking for investors. You likely need as much capital available for expansion. A small ...

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The post 3 Actionable Small Business Social Media Tips appeared first on Emergent Digital.

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

SEO Title Tags: Best Practices and Examples

by Adam Coombs @ Unamo Blog

Title tags in SEO are like the title of your book for the demographics of your two most important types of readers; people and robots. The people need to know what they can expect to find on your page when they click the link. The robots (crawlers) prioritize your page and its content through a […]

Owning vs. Renting a Website – What Small Businesses Should Know

by Shawn Kerr @ InsideOut Solutions, Inc.

Owning vs. renting a website is a question that most small businesses face when they decide to start or change their internet marketing strategy.  This series of articles covers the pros and cons of website ownership and leasing options.  It is targeted to our clients in the bed & breakfast, dude ranch and related hospitality industries, but... (Read More)

The post Owning vs. Renting a Website – What Small Businesses Should Know by Shawn Kerr appeared first on InsideOut Solutions, Inc..

Internet Marketing Trends to Watch in 2017

by Shawn Kerr @ InsideOut Solutions, Inc.

Once again, it’s time for B&B inns, dude ranches, distinctive lodging providers and destinations to say “out with the old” and ring in the new year with cutting edge internet marketing strategies and tactics, like Chatmeter reputation management software white label provides enterprise retail companies insights into their online reputation with actionable suggestions to get... (Read More)

The post Internet Marketing Trends to Watch in 2017 by Shawn Kerr appeared first on InsideOut Solutions, Inc..

3 Benefits of Search Engine Marketing for Business

3 Benefits of Search Engine Marketing for Business


Nuanced Media

Search Engine Marketing (SEM) is one of the most cost efficient ways to reach a target market for a small, medium or large business.

Renting vs. Owning a Website – Small Business Considerations

by Shawn Kerr @ InsideOut Solutions, Inc.

Renting vs. owning a website is a major decision for small businesses when they decide to begin, or modify, their web marketing.  This is the second article in a series that covers the pros and cons of website ownership and leasing options.  It is written specifically for our clients in the dude ranch, B&B inn and related distinctive lodging industries, but its principles... (Read More)

The post Renting vs. Owning a Website – Small Business Considerations by Shawn Kerr appeared first on InsideOut Solutions, Inc..

The Beginner’s Guide to Dropshipping SEO

by Adam Riemer @ Oberlo

As a dropshipping store owner, one thing you need to know before building your website is how to use search engine optimization (SEO) for your business. Dropshipping sites have a unique set of SEO obstacles to overcome as opposed to stores who stock their own inventory, so it’s important that […]

The post The Beginner’s Guide to Dropshipping SEO appeared first on Oberlo.

SEO vs. SEM: the Similarities and the Differences

by Brett Casella @ Search Engine Marketing – Driven Local

It’s a question that gets asked a lot in the digital marketing world: what is the difference between SEO and SEM? Let’s start with the basics: SEM (Search Engine Marketing) is a form of internet marketing that often utilizes keywords and individual bids, to show custom ads on a search engine results page.  Also known […]

The post SEO vs. SEM: the Similarities and the Differences appeared first on Driven Local.

Responsive Website Design Upgrade Roundup

by Shawn Kerr @ InsideOut Solutions, Inc.

Responsive website design remain a hot internet marketing topic for a lot of our clients in the B&B inn, dude ranch and other distinctive lodging markets.  Many long-time InsideOut Solutions clients with aging websites had them redesigned to be all-new responsive designs that look their best no matter what device is used to view them. ... (Read More)

The post Responsive Website Design Upgrade Roundup by Shawn Kerr appeared first on InsideOut Solutions, Inc..

8 Sure Signs Your SEO Company Sucks

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

Last year I wrote an article titled “10 Signs You’re Buying SEO Snake Oil“.  Since I’m into SEO, I thought I’d do a follow up article piggy backing on that article on 8 Sure Signs Your Current SEO Company Sucks. I get told all the time about how small business owners have been taken advantage of […]

The post 8 Sure Signs Your SEO Company Sucks appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

Search Engine Marketing (SEM) | AndMine Digital Agency Melbourne

Search Engine Marketing (SEM) | AndMine Digital Agency Melbourne


AndMine

The end goal of search engine marketing is to attract more traffic and specifically more quality traffic to your site that is likely to convert.

Expert SEO Quiz

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

Consider yourself an Expert at SEO in 2015? Take our quiz and find out how you rank. As with any quiz pertaining to SEO, some answers can be argued to be right or wrong. The below quiz is based upon White Hat SEO practices, as well as search engine rules, so answer accordingly.

The post Expert SEO Quiz appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

How to Enhance Your Google Visibility

by DEP @ Dealer eProcess

It’s well known that Google is king when it comes to search engines. We’ve gone straight to the source for a few helpful tips that can ensure you are doing all that you can to enhance your Google visibility. Improve your local ranking on Google Local results appear for people...

The post How to Enhance Your Google Visibility appeared first on Dealer eProcess.

SEO vs. SEM: What's the Difference?

SEO vs. SEM: What's the Difference?


Yesler | B2B Marketing Agency

Most professionals who work in search marketing know roughly what SEO and SEM mean, but how many of them can articulate how the two diverge?

Relationship Marketing: How to become your client’s ‘service superhero story’

by Ken Thomas @ Net Gain Marketing

Relationship Marketing: How to become your client’s ‘service superhero story’

If you have 50 clients today, and you gain true 'superstar status' in the minds of each and every client, it is certain that in a couple of years your clientele will double. And your revenue will triple. In the service industry this can be done with no advertising, no mailouts, no PR...

Now image adding a few extra leads on top of that with some good integrated promotions!

Net Gain Marketing

Why Outsourcing Doesn’t Mean You’re “Hands Off”

by Robin Faller @ Driven Local

From enterprise-level marketing managers to local business owners, one of the most common questions we hear is, “how do I know it’s working?” Beyond the KPI’s, the answer is an increase in more qualified inquiries and sales. That being said, while we can provide transparency down to keyword level lead-tracking, your input, in terms of […]

The post Why Outsourcing Doesn’t Mean You’re “Hands Off” appeared first on Driven Local.

Franchise SEO: How to Apply Local SEO to Multiple Locations

by Avinash Nair @ Unamo Blog

From creating different landing pages to finding niche, relevant keywords, a lot of franchisors (and their SEO vendors) are neck deep in their search for the Holy Grail of franchise SEO. And that’s only the beginning. As a franchisor, you’re aware by now of the many pitfalls of attempting to unify information without duplicating it. […]

11 Email Marketing Tips to Drive up Your Lead Conversion

by ThriveHive @ ThriveHive

Many businesses do well at generating leads, but it can’t just stop there. Your leads need to be carried further down your funnel. The question then […]

The post 11 Email Marketing Tips to Drive up Your Lead Conversion appeared first on ThriveHive.

6 CRMs That Integrate With MailChimp

by Markitors @ Internet Marketing Company | Phoenix, AZ | Markitors

Looking for CRMs that integrate with MailChimp? You’re in the right place. Here are six CRMs that integrate with MailChimp: MailChimp For SalesForce Salesforce.com is the perfect CRM tool for creating, managing, and sending massive emails. You might have different … Read More

The post 6 CRMs That Integrate With MailChimp appeared first on Internet Marketing Company | Phoenix, AZ | Markitors.

New AdWords text ad format: How to get a 60-character headline

by Ken Thomas @ Net Gain Marketing

New AdWords text ad format: How to get a 60-character headline

Google is experimenting with new text ad formats. This means you have more options when testing and improving your PPC text ads. One change to the AdWords text ad format: 60-character headlines (instead of the old 25-character limit). The new headlines are a combination – your normal 25-character headline, with Description Line 1 added onto […]

Net Gain Marketing

What Is SEM? PPC & Paid Search Marketing Explained

What Is SEM? PPC & Paid Search Marketing Explained


Search Engine Land

Everything marketers need to know about SEM, PPC & Paid Search Marketing. Authoritative daily news, search advertising tips & tactical How To Guides for PPC

Chrome Demands You Get Your HTTPS Together

by Jonathan Bentz @ Direct Online Marketing

  Last night (August 17, 2017 for those of you reading this from the future), an email notification was sent to a large number of users with access to Google Search Console accounts.    In the widely distributed notification, Google alerted Search Console users that the Chrome browser will begin showing security warnings on pages […]

The post Chrome Demands You Get Your HTTPS Together appeared first on Direct Online Marketing.

Email Verification Myths, Debunked

by Markitors @ Internet Marketing Company | Phoenix, AZ | Markitors

Your email marketing campaign is only as effective as your data. Good data is clean data, which makes verifying data is a necessity for businesses. One of the most effective tools in your data cleansing tool box is an email … Read More

The post Email Verification Myths, Debunked appeared first on Internet Marketing Company | Phoenix, AZ | Markitors.

Next Year We’ll Be Able to Drink Legally – flyte Turns 20

by Rich Brooks @ flyte new media

Founded in 1997, flyte new media turns 20 this year, in perfect alignment with small business week. Twenty years of designing and building websites for business and organizations, and backing it up with the latest in digital marketing.

The post Next Year We’ll Be Able to Drink Legally – flyte Turns 20 appeared first on flyte new media.

Tips for Using Technology Upgrades to Boost Efficiency

by DEP @ Dealer eProcess

Not only can modern technology be used for effective marketing campaigns, it can also be used to make the most of the way your dealership runs. From employee connectivity to streamlined equipment, the following article provides six simple ways to get started! 6 Tech Upgrades to Keep Your Dealership’s Engine...

The post Tips for Using Technology Upgrades to Boost Efficiency appeared first on Dealer eProcess.

Streamlining hospital communication – An interview with Brad Goldsmith, Co-Founder of MDsyncNET

by Markitors @ Internet Marketing Company | Phoenix, AZ | Markitors

MDsyncNET.com’s Co-Founder, Brad Goldsmith, recently had an interview with Markitors discussing his business, inspiration and the three things he can guarantee his customers. What inspired you to start MDsyncNET? During the internet boom in 2001, I wasn’t sure what I … Read More

The post Streamlining hospital communication – An interview with Brad Goldsmith, Co-Founder of MDsyncNET appeared first on Internet Marketing Company | Phoenix, AZ | Markitors.

Are You Paying Attention to These Online Marketing KPIs?

by Brett Casella @ Driven Local

Data: the double-edged sword of digital marketing. With nearly everything being quantified and tracked, online marketers have access to more information than ever before. Many times, this can lead to a case of too much of a good thing being a bad thing. With so much data available, it can be difficult to determine what […]

The post Are You Paying Attention to These Online Marketing KPIs? appeared first on Driven Local.

What is PPC Advertising and How Does it Work?

by ThriveHive @ ThriveHive

One of the keys to a successful marketing plan is to have a diverse portfolio of methods to get your name in front of potential customers. […]

The post What is PPC Advertising and How Does it Work? appeared first on ThriveHive.

Google Chrome Ad Blocker Coming Soon

by mcriswell @ Direct Online Marketing

 WHAT!?! Google is Blocking Ads?!   In the last few weeks you have undoubtedly heard about the Google Ad Blocker, the latest plans for Chrome, which involves a built in ad blocking tool. As a digital marketer this may sound alarming, but not to worry. Google isn’t trying to block all of our ads, just the […]

The post Google Chrome Ad Blocker Coming Soon appeared first on Direct Online Marketing.

What is search engine marketing (SEM)? - Definition from WhatIs.com

What is search engine marketing (SEM)? - Definition from WhatIs.com


SearchContentManagement

Search engine marketing (SEM) is a method of advertising to help companies' content rank higher by search engines.

What Is SEM? Does SEM Include SEO?

What Is SEM? Does SEM Include SEO?


Bruce Clay, Inc. Blog

Google and digital marketing leaders define SEM as exclusively paid search. The history of the term's 2001 coining and evolving use tells a richer story.

How Personalized Content Boosts Marketing Automation Results

by Markitors @ Internet Marketing Company | Phoenix, AZ | Markitors

Automation is one of the biggest marketing strategies. However, the image most people get in their heads when they see the word “automation” added to anything is often not a pretty one. With marketing automation, the idea of having bots … Read More

The post How Personalized Content Boosts Marketing Automation Results appeared first on Internet Marketing Company | Phoenix, AZ | Markitors.

SEO vs. SEM: The Differences Between Natural & Paid Search

SEO vs. SEM: The Differences Between Natural & Paid Search


QuickWins

If you're marketing your business, you've probably heard of both SEO and SEM. But do you know how they differ?Understanding the differences between SEO,...

A Digital Marketing Guide for Social Enterprise

by emergentdig @ Emergent Digital

Use Social Media and Search Marketing to make an Impact So you’ve entered the world of social enterprise, using your time, money, and effort to further an important cause that can make our world a better place. Here at Emergent Digital, we think this is a highly noble endeavor. We began this business to help anyone involved in social enterprise ...

Read More

The post A Digital Marketing Guide for Social Enterprise appeared first on Emergent Digital.

Search Engine Marketing Services (SEM) - Dex Media

Search Engine Marketing Services (SEM) - Dex Media


Dex Media

Make the most of your advertising dollars with our Search Engine Marketing Services. Build a powerful local SEM campaign tailored to your business.

A New Responsive WordPress Website & Vacation Guide for a Returning Client

by Shawn Kerr @ InsideOut Solutions, Inc.

We are proud to announce the return of Brook Farm Inn (Lenox, MA) as a design and web hosting client and the launch of the Berkshires B&B’s new responsive WordPress website on January 26.  The website offers cutting edge design that also reflects the marketing voice of innkeepers Angela Lomanto and John Nelson. New Innkeepers Wanted... (Read More)

The post A New Responsive WordPress Website & Vacation Guide for a Returning Client by Shawn Kerr appeared first on InsideOut Solutions, Inc..

What is SEM (Search Engine Marketing)? | Online Marketing | Pipefy

What is SEM (Search Engine Marketing)? | Online Marketing | Pipefy


Pipefy

SEM (or search engine marketing) is a great way to promote your business placing it right in front of customers searching for it. Learn more.

Tech Tutorial: SEO (Search Engine Optimization) and SEM (Search Engine Marketing)

Tech Tutorial: SEO (Search Engine Optimization) and SEM (Search Engine Marketing)


Annual Meeting & MuseumExpo

Visit the post for more.

Local SEO for Small Businesses

by Adam Coombs @ Unamo Blog

Local SEO for Small Businesses The organic search results are already a tough place to fight for top rankings. Local search results? Even harder. Besides traditional SEO, there are a variety of local SEO ranking factors that small businesses and even larger franchises have to worry about when jockeying for the top positions for localized […]

How SEO and SEM Work Together To Deliver Results! - Wood Street, Inc.

How SEO and SEM Work Together To Deliver Results! - Wood Street, Inc.


Wood Street, Inc.

In this post, we look at the differences between SEO (Search Engine Optimization) and SEM (Search Engine Marketing) and how they bring more website traffic.

SEO Code Innovation: Targeting SEO Through GPS Location

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

GPS Targeted SEO We here at City Ranked have been busy testing, retesting, and refining SEO tactics based upon GPS coordinates of web enabled devices. Most internet enabled devices manufactured in the last few years including laptops, tablets, and smartphones have some sort of GPS locating feature built into them. These features are being used […]

The post SEO Code Innovation: Targeting SEO Through GPS Location appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

3 questions to ask before hiring a web advertising company

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

Know the right questions to ask a web advertising company Hiring a reputable Internet Advertising company for your small business  may seem like an easy task.  There are many choices out there when it comes to website marketing, search optimization and search marketing companies.  Unfortunately the decision to hire a reputable company to handle your […]

The post 3 questions to ask before hiring a web advertising company appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

Digital Marketing for Small Business…Demystified

by Rich Brooks @ flyte new media

Do you find digital marketing confusing? Does it always seem like there’s something new—like SnapChat or Facebook Live—that you’re expected to...

The post Digital Marketing for Small Business…Demystified appeared first on flyte new media.

Google is removing all Right Hand Side Ads on SERPs worldwide

by Miguel @ gramercy global media Inc.

As reported and confirmed by numerous sources, Google will no longer be showing AdWords ads on the right hand side of its search results pages. Beginning Friday 19 February, ads will now only show ads at the top and bottom of the SERP. Although it may increase the number of ads from three to four if […]

Prove the value of your martech investment

by Kristin Carideo, Director of Marketing Automation @ Yesler | B2B Marketing Agency

We know that marketing is more and more focused on using technology to make data-driven decisions and to be able

The post Prove the value of your martech investment appeared first on Yesler | B2B Marketing Agency.

How to Improve Your Local Ranking

by MedNet Technologies @ MedNet Technologies

It may seem obvious, but a local result is what comes up for a person searching for a business or place near their current location. They come up in Maps and in general Google searches. And what good is a search result for a “dog walker” in Orlando when you live in Wichita? So, when...

Search Engine Marketing Services + Management • Markitors

Search Engine Marketing Services + Management • Markitors


Internet Marketing Company | Phoenix, AZ | Markitors

Arnold Schwarzenegger taught us everything we know about search engine marketing services and SEM management. Learn why.

Facebook Changes Advertising and Backlinks are Still Important

by SiteMgr @ Ignite Visibility

This week: 404s are eating into your crawl budget, Facebook rolls out new changes in its advertising, and backlinks are still an important ranking signal. Here’s what happened this week in digital marketing. Big Changes in Facebook Advertising Facebook is making sure that its advertisers get top-notch service with some upcoming changes. First, Facebook has...

The post Facebook Changes Advertising and Backlinks are Still Important appeared first on Ignite Visibility.

Programming Innovation: Get Customer Reviews Through Text Messaging

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

The GoLocalReviews.com Text Review App (Demo video at the bottom of this article) With an ever-increasing number of savvy consumers searching the internet for local products and services, the impact of reviews on a local business’s continued success is becoming more and more apparent. Because of this, City Ranked Media developed the GoLocalReviews.com App (patent […]

The post Programming Innovation: Get Customer Reviews Through Text Messaging appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

How to Build SEO Strategies Effectively

by Team Arcalea @ Arcalea

SEO, or Search Engine Optimization, is a process that enables the growth of visibility in non-paid results of search engines. Composed of both technical and creative elements, SEO companies aim to drive traffic on websites, to improve rankings, and to build greater awareness in search engines. Aside from making your website more search-engine friendly, SEO […]

The post How to Build SEO Strategies Effectively appeared first on Arcalea.

How to Choose an Online Marketing Consultant

by Ken Thomas @ Net Gain Marketing

How to Choose an Online Marketing Consultant

Online marketing is full of self-promoters and tricksters. It is a field full of traps. Here are some tips for choosing the right online marketing agency…

Net Gain Marketing

Owning vs. Renting a Content Management System for Your Website

by Shawn Kerr @ InsideOut Solutions, Inc.

Small business owners in the process of starting or updating their internet marketing efforts have choices to make when it comes to owning vs. renting a Content Management System.  This article is third in a series covering the pros and cons of website ownership and leasing options.  While aimed at our clients in the bed &... (Read More)

The post Owning vs. Renting a Content Management System for Your Website by Shawn Kerr appeared first on InsideOut Solutions, Inc..

SEO Code Innovation: Local SEO and Google’s Doorway Page Update

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

Targeting Local SEO After Google’s Doorway Page Update Way back in March of 2015, Google released its Doorway Page Update specifically targeted at websites trying to gain rankings using pages that Google deemed added no real value to search experience. In local SEO, this was a search tactic used years ago to rank for specific […]

The post SEO Code Innovation: Local SEO and Google’s Doorway Page Update appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

Is your Small Business Website and SEO Strategy Forward Thinking?

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

I want to cover a topic I think many small business owners rarely think about, the viability, and scale-ability of their current advertising efforts for the future. In times past, for many small business owners, thinking about the future of their advertising was as simple as knowing what ad size they wanted to purchase in […]

The post Is your Small Business Website and SEO Strategy Forward Thinking? appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

4 Ways To Keep Your Search Campaign Super-Local

by Kayley Conti @ Search Engine Marketing – Driven Local

Many small and local businesses share a common ground when it comes to PPC advertising – they have limited marketing budgets, making each dollar count even more.  Here are a few ways to keep your PPC campaigns super-local to ensure your ads are being placed in front of the right audience. Show your location. If […]

The post 4 Ways To Keep Your Search Campaign Super-Local appeared first on Driven Local.

Auto Dealer Website SEM (Search Engine Marketing)

Auto Dealer Website SEM (Search Engine Marketing)


Dealer eProcess

Search engine marketing (SEM) from Dealer e Process highlights full transparency for the auto dealer. Auto dealers can opt into remarketing & retargeting and inventory specific pay per click advertising.

Three things to ask before you invest in marketing automation

by Kristin Carideo, Director of Marketing Automation @ Yesler | B2B Marketing Agency

If you’re in marketing, you’re probably feeling the pressure to invest in marketing automation or to upgrade the system you’re

The post Three things to ask before you invest in marketing automation appeared first on Yesler | B2B Marketing Agency.

Introduction to Search Engine Marketing | ThriveHive

Introduction to Search Engine Marketing | ThriveHive


ThriveHive

Understand the basics and benefits of search engine marketing (SEM) for business.

Google Launches New Search Results Interface For Tablets

by Miguel @ gramercy global media Inc.

Google has launched a brand-new interface for searchers on tablet devices. The new interface is very different from the old tablet design, which was a combination of mobile and desktop design in one. This tablet view uses a form of card-like results, with a skinnier top bar navigation and a lot of white space on […]

Ultimate Guide to Amazon SEO

by John E Lincoln @ Ignite Visibility

Want to sell on Amazon, but not sure how to stand out? Our Director of Amazon, Shawn Green, will tell you everything you need to know about Amazon SEO, and how to make sure your product is optimized for as many sales as possible.   Amazon has taken the internet by storm, managing to dethrone...

The post Ultimate Guide to Amazon SEO appeared first on Ignite Visibility.

Top Social Media Trends this Week

by emergentdig @ Emergent Digital

Facebook Jobs, Instagram Multiple Photo-Posts, & Pinterest Visual Search The world of social media is always turning. You may use Facebook to keep up with friends. Alternatively, you might utilize Twitter to promote your business. You may even be searching on LinkedIn to find a new job. No matter the case, social media is constantly evolving. Social media trends seem ...

Read More

The post Top Social Media Trends this Week appeared first on Emergent Digital.

SEM Guide: What are your Search Engine Marketing Goals?

SEM Guide: What are your Search Engine Marketing Goals?


Lander Blog

  What do you specifically want to achieve with your Search Engine Marketing (SEM) campaign? What are your SEM goals? Do you want to increase sales? Increase traffic? Generate leads? To get an idea of how to set goals for your SEM campaign, it’s valuable to look at the state of the industry. Internet marketing... Read more »

3 New Ways to Boost Your LinkedIn Ads Performance

by Nikki Powley @ Direct Online Marketing

 LinkedIn hit a major milestone in April 2017 when the network surpassed 500 million users. Along with this announcement came another major win for their ads platform – LinkedIn Managed Audiences.   While LinkedIn Ads was in its own special PPC category with the ability to target users based on company, job titles, and more […]

The post 3 New Ways to Boost Your LinkedIn Ads Performance appeared first on Direct Online Marketing.

Search Engine Marketing (SEM) for Small Business

Search Engine Marketing (SEM) for Small Business


Vivial

Want to get in front of searchers quickly? Vivial's SEM service is just the thing to put your company in front of hungry buyers.

Search Engine Marketing Services | Arcalea

Search Engine Marketing Services | Arcalea


Arcalea

Arcalea offers a fully integrated Search Engine Marketing (SEM) services which combines SEO and Paid Advertisement to optimize web property in increasing user engagement and conversion.

What is Search Engine Marketing (SEM)? - Oberlo Ecommerce Wiki

What is Search Engine Marketing (SEM)? - Oberlo Ecommerce Wiki


Oberlo

Search Engine Marketing (SEM) is an umbrella term that refers to the process of driving traffic and gaining visibility from search engines through paid ads.

Summing Up Google’s Performance Summit

by Cassie Olivos @ Search Engine Marketing – Driven Local

ICYMI: Google announced some game changing updates to AdWords and Google Analytics during yesterday’s Performance Summit event. A key theme? The importance of mobile. You certainly don’t have to be a marketer to know that mobile has been a trending discussion these last few years – did you know that there are more searches done […]

The post Summing Up Google’s Performance Summit appeared first on Driven Local.

What Makes a Good Marketing Email?

by Rachel Abrams @ ThriveHive

Marketing emails are an easy and effective way to stay top of mind with current and potential customers. They’re inexpensive, action-oriented, and guess what? Everyone checks […]

The post What Makes a Good Marketing Email? appeared first on ThriveHive.

Integrate Google Search Console With Unamo SEO

by Adam Coombs @ Unamo Blog

Now you can integrate your Google Search Console properties with your Unamo SEO Campaign with GSC data storage for up to 2 years! ​​ You’ll have all of your relevant SEO data on one platform to expedite your analytics and decision making processes. ​ The integration will pull all of your data from GSC into […]

Search Engine Marketing Services - InsideOut Solutions, Inc.

Search Engine Marketing Services - InsideOut Solutions, Inc.


InsideOut Solutions, Inc.

Search Engine Marketing (SEM) services include Search Engine Optimization (SEO) & Cost-Per-Click (CPC) advertising for the B&B, dude ranch & related markets

Making Sure Your Dealership Reviews are Top-Notch

by DEP @ Dealer eProcess

With reviews gaining more importance for SEO strategies and customer approval, now is the time to address your dealership’s status. Below are some tips that can help you get started! 4 Reasons You’re Not Getting Great Dealership Reviews -by John Colban We watch a lot of videos around here, that...

The post Making Sure Your Dealership Reviews are Top-Notch appeared first on Dealer eProcess.

JSON-LD Schema Structure for Local SEO

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

New SEO Schema Markups Released and Tested First it might be helpful to explain what schema markup is. Back in 2011, the main search engines Google, Yahoo and Bing embarked on a collaborative project to develop code markup to help search engines understand what a specific website (or page on a website) is about. Implementing […]

The post JSON-LD Schema Structure for Local SEO appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

SEO trends in 2016: What do the experts predict?

by Miguel @ gramercy global media Inc.

Mobile will overtake desktop, where it hasn’t already, in 2016 and that means more voice searches and smart assistants. It’s been said that Google’s ultimate goal is to build the Star Trek computer; something you instruct or converse with as you would another person, or which anticipates your needs as normal person would, and while […]

Free WordPress Training – Pages and Posts

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

Free WordPress Training Class Only 2 spots remaining City Ranked Media will host a free WordPress training event on December 16, 2016 starting at 1:00 pm. This training will focus on basics of using WordPress, the WordPress dashboard, publishing new content to the web, as well as simple SEO tactics you can use to increase the […]

The post Free WordPress Training – Pages and Posts appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

Sports Marketing’s Next Big Score Is Soccer, Suggests ADI

by Miguel @ gramercy global media Inc.

Sports marketers in the United States might want to consider European football (soccer) sponsorships and marketing programs, as American interest in the sport is rapidly accelerating, according to Adobe Digital Index (ADI) data. Read More: Sports Marketing’s Next Big Score Is Soccer, Suggests ADI

Marketing in 2016…and Beyond

by RedFusion @

by Jon Burgess – 12/30/15

Note to readers. This story is 1,900 words on marketing, so we have added “+Expand” links within sections, so you can skim, or expand the sections to find more content. Have a great 2016! – Jon

Businesses, housing prices, ...
Read More

The post Marketing in 2016…and Beyond appeared first on .

Considerations for your Onsite SEO strategy

by Michael Simonetti @ AndMine

Your Onsite SEO strategy is a combination of various interrelated factors. We discuss some of..

The post Considerations for your Onsite SEO strategy appeared first on AndMine.

New In AdWords: ‘Compare Dates’ Makes It Easier to Monitor AdWords Performance

by Ken Thomas @ Net Gain Marketing

New In AdWords: ‘Compare Dates’ Makes It Easier to Monitor AdWords Performance

AdWords is updated with a more powerful date selection tool including 'compare dates' options. Now similar to the date tool in Google Analytics, the AdWords date tool provides all the basic date comparison options you need...

Net Gain Marketing

Marketing by the Numbers – Customer Data

by RedFusion @

Gaining a better understanding of customers through marketing data.

By Ron Burgess 8/13/15

Smaller companies are having trouble gathering and analyzing data, while large companies are struggling with massive quantities of data and how to connect the dots.

In a recent survey on customer data ...
Read More

The post Marketing by the Numbers – Customer Data appeared first on .

Increase Your Brand Profile With Search Engine Marketing (SEM)

Increase Your Brand Profile With Search Engine Marketing (SEM)


Mediabistro

Position your personal or business brand to be seen by your desired audience who are looking, when and where they are looking

Is Search Engine Marketing Right for My Business?

Is Search Engine Marketing Right for My Business?


QuickBooks

Business owners with an online presence may find themselves wondering if they really need SEM, or if they can just get away with optimizing their site. While search engine marketing may not be for everyone, it is certainly something to consider if you want to boost your rankings. Search engine marketing requires more advanced techniques …

AdWords Ad Rotation: How To Restore Even Ad Rotation (Workaround)

by Ken Thomas @ Net Gain Marketing

AdWords Ad Rotation: How To Restore Even Ad Rotation (Workaround)

Google surprised AdWords users in May this year with their announcement that ad rotation would automatically stop and favour only the ad with highest CTR, after the ads were active for 30 days.
This sounds reasonable to some people, but for people testing ads carefully based on conversion rate and cost per conversion, the change was a 3-alarm fire.
Google's ad rotation settings will switch from 'rotate' to favor the ad with highest CTR, unless you take action. If you don't want to opt out, and you want to restore even rotation on your ads after the 90 day period, it is not a huge problem.
The method below is tweaked and tested and works just fine...

Net Gain Marketing

The Beginner’s Guide to Web Analytics

by emergentdig @ Emergent Digital

5 Important Statistics for Tracking the Success of Your Website So you just finished your shiny new business website. What now? If you’ve done your keyword research and designed a mobile-friendly site with high-quality content, it’s time for web analytics 101. Tracking website traffic and other statistics tracking may not sound appealing, but it’s crucial for measuring value. Your online ...

Read More

The post The Beginner’s Guide to Web Analytics appeared first on Emergent Digital.

How to Optimize the Product Pages of Your Ecommerce Website

by Joydeep Bhattacharya @ Unamo Blog

Someone may perform a Google search for an item in your store, but unless that product’s page is optimized correctly, they may not be able to find it easily in the search results. So, unless you wish to miss out on potential visitors, you should make sure your product pages are optimized. The recommendations below […]

Imaging Expo Connects Industry Leaders

by Staff Reports @ MD Publishing, Inc.

Attendees at the Imaging Expo included radiology engineers, imaging technicians, national procurement mangers, vice presidents, medical engineering directors, CEOs, senior vice presidents, supply chain managers and others from the medical imaging industry. Continue reading

The post Imaging Expo Connects Industry Leaders appeared first on MD Publishing, Inc..

The mighty lead-source field: The first step to a full-funnel picture of what’s driving demand

by Kristin Carideo, Director of Marketing Automation @ Yesler | B2B Marketing Agency

“Where did this awesome opportunity come from?” The question every data-driven marketer hopes to hear from their sales team. Even

The post The mighty lead-source field: The first step to a full-funnel picture of what’s driving demand appeared first on Yesler | B2B Marketing Agency.

What is search engine marketing (SEM)? definition and meaning

What is search engine marketing (SEM)? definition and meaning


BusinessDictionary.com

Definition of search engine marketing (SEM): Internet marketing method that focuses on purchasing ads which appear on the result pages of search engines such as Google. Many search engines offer ways for individuals or businesses to purchase ...

AMP and Ranking 0 are Becoming More Important

by John E Lincoln @ Ignite Visibility

This week: You can now edit local business info in search results, Instagram is testing canvas ads, and wait until you hear about how many of the top results don’t get clicks.   Here’s what happened this week in digital marketing. DemandJump Cloud Tool Shows Where Your Traffic Came From A new DemandJump tool, just...

The post AMP and Ranking 0 are Becoming More Important appeared first on Ignite Visibility.

How to Curate Content: Tips and Tools

by ThriveHive @ ThriveHive

When used properly, curated content can improve the effectiveness of your marketing. You can garner more page views, repeat visitors, more subscribers, backlinks and so on. […]

The post How to Curate Content: Tips and Tools appeared first on ThriveHive.

Cold calling tips

by Isabelle Salemme @ Pipefy

Dealing with your customers is an essential element of marketing and selling all kinds of products/services. The way you communicate […]

The post Cold calling tips appeared first on Pipefy.

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

Content Marketing IS Traditional Marketing

by RedFusion @

by Jon Burgess – 9/18/15

I’ve read too many posts, tweets and statements from marketing pundits who say that content marketing is somehow new or revolutionary.

3 Inspiring PPC Landing Page Examples

by Krishna Shastry @ Lander Blog

Pay per Click (PPC) is a mode of promoting services and/or products whereby advertisers pay a specific amount every time a user views their advertisement. It is a means of promoters to create traffic by buying it. The promoters hire a publisher like Google, which presents your advertisement once the user searches the relevant keywords.... Read more »

The post 3 Inspiring PPC Landing Page Examples appeared first on Lander Blog.

A Quick Guide to SEM Success

by Effective Web Solutions @

What is SEM?: A Refresher Search Engine Marketing is the best way to connect with potential customers while they are searching for the services you offer. […]

The post A Quick Guide to SEM Success appeared first on .

If You’re Emailing Your Patients, the Question is When

by MedNet Technologies @ MedNet Technologies

Many of our MedNet | Advice Media clients use email marketing to their current and potential patients. While any communication with your patients is valuable, there are some things to consider when creating and sending your next email. First some facts about email marketing There are more statistics on email marketing than time to go...

How to choose a B2B marketing agency

by Eric Foster, VP of Sales & Marketing @ Yesler | B2B Marketing Agency

We’ve genetically engineered this blog post to be discovered by you. We optimized it right down to the very last

The post How to choose a B2B marketing agency appeared first on Yesler | B2B Marketing Agency.

A Different Approach to Fitness: Interview With Chris Rea, Founder Of ReaShape

by Emily Lierle @ Internet Marketing Company | Phoenix, AZ | Markitors

We recently interviewed Chris Rea, founder of ReaShape and inventor of a speed bag platform that fits in any doorway — EZspeedbag. He likes to work out anytime, anywhere, whether it’s at his home in New York or on an adventure … Read More

The post A Different Approach to Fitness: Interview With Chris Rea, Founder Of ReaShape appeared first on Internet Marketing Company | Phoenix, AZ | Markitors.

The Power of Scarcity in Marketing and Advertising

by Rich Brooks @ flyte new media

Do you want to motivate your prospects or clients to take action? There are few things as effective as scarcity...

The post The Power of Scarcity in Marketing and Advertising appeared first on flyte new media.

5 Facebook Marketing Mistakes to Avoid

by Jackie Magnusson @ Driven Local

In today’s hyper-connected, digital world, people spend a great deal of time on their phones, tablets and computers — allocating a significant portion of screen time to social media platforms like Facebook, Twitter and Instagram. This creates a great opportunity for advertisers to connect with current and prospective clients, via both paid and organic social […]

The post 5 Facebook Marketing Mistakes to Avoid appeared first on Driven Local.

What is Search Engine Marketing? - SEM, PPC, Paid Search

What is Search Engine Marketing? - SEM, PPC, Paid Search


Hiring | Upwork

Search engine marketing (SEM) uses paid search ads to get more web traffic through desktop or mobile web search.

Crashing your SEO is More Common than Winning at SEO

by RedFusion @

By Jon Burgess – 8/27/15

I have been involved in Search Engine Optimization (SEO), in some form or other, for 15+ years. I know there are some real experts out there, but I have never personally met one. I have met or run into ...
Read More

The post Crashing your SEO is More Common than Winning at SEO appeared first on .

6 Types of Online Advertising for Your Business

by ThriveHive @ ThriveHive

As new technology continues to change how we use the internet, marketers continue to find new ways to reach their audiences. While there are many free […]

The post 6 Types of Online Advertising for Your Business appeared first on ThriveHive.

Employee advocacy: 5 keys to putting brand reach into the hands of employees

by Eric Foster, VP of Sales & Marketing @ Yesler | B2B Marketing Agency

We’re so excited to announce (once again) that we’re one of Seattle Business Magazine’s top 100 workplaces for 2017. Every

The post Employee advocacy: 5 keys to putting brand reach into the hands of employees appeared first on Yesler | B2B Marketing Agency.

9 Biggest Mistakes Of Self-Managed SEM Campaigns

by Joanna Resnick @ Search Engine Marketing – Driven Local

Every business owner knows the feeling all too well: wanting control over most, if not all, aspects of your business – including digital marketing. However, as experts in the digital sphere, we know that taking a hands-on approach isn’t always the most effective way to succeed in all of your marketing efforts. Why? Unless you […]

The post 9 Biggest Mistakes Of Self-Managed SEM Campaigns appeared first on Driven Local.

How To Ad Markitors To Your Facebook Ad Account

by Markitors @ Internet Marketing Company | Phoenix, AZ | Markitors

Step 1: Go to Business Manager Settings Log in to Facebook Business Manager and click “Go to Settings” on the right side of the page. Step 2: Click Ad Accounts Click “Ad Accounts” on the left sidebar. Step 3: Click … Read More

The post How To Ad Markitors To Your Facebook Ad Account appeared first on Internet Marketing Company | Phoenix, AZ | Markitors.

The Thing About Bing

by Effective Web Solutions @

One-Third of Organic Searches Happen on Bing Don’t put all your business eggs in one basket! Bing is the world’s second most popular search engine. And […]

The post The Thing About Bing appeared first on .

How to Take Advantage Of The New Quora Advertising Platform

by Nikki Powley @ Direct Online Marketing

    Since 2009, Quora has been a platform for users to ask questions and get answers. The content of questions spans more than 400,000 topics from technology, psychology, sports, business, and more.   Quora also features more than 40 million monthly US users that create and expand content daily. Considering how large their user […]

The post How to Take Advantage Of The New Quora Advertising Platform appeared first on Direct Online Marketing.

How To Add Social Media Links To An Email or Blog

by Ken Thomas @ Net Gain Marketing

How To Add Social Media Links To An Email or Blog

Any email that engages your audience is an opportunity to get exposure on Facebook, Twitter and other social networks. In the process, you can get more eyes to your website. Here's how to add links for sharing on Facebook, Twitter and LinkedIn...

Net Gain Marketing

Personal Stories Create Powerful Copywriting

by Ken Thomas @ Net Gain Marketing

Personal Stories Create Powerful Copywriting

Do your ads, websites, videos or newsletters seem too dull?
Adding a personal story to your copywriting transforms it into something powerful.

Net Gain Marketing

SEM, SEO, Oh My! Search Engine Marketing Explained.

SEM, SEO, Oh My! Search Engine Marketing Explained.


The Balance

Definition of engine marketing as it applies to marketing a home business

The Breakdown: The Social Media Marketing 2017 Industry Report

by John Paglio @ flyte new media

The 9th annual Social Media Marketing Industry Report is out, filled with information and advice that can help your business...

The post The Breakdown: The Social Media Marketing 2017 Industry Report appeared first on flyte new media.

What is Search Engine Marketing (SEM)? - Definition from Techopedia

What is Search Engine Marketing (SEM)? - Definition from Techopedia


Techopedia.com

Search Engine Marketing SEM Definition - Search Engine Marketing (SEM) is a process by whi

Rough Week At The Workplace…

by Markitors @ Internet Marketing Company | Phoenix, AZ | Markitors

Our Digital Marketing Manager, Emily Lierle, has had a real rough week of work in Cancun with ON THE MARK, an organization design firm … #WereHiring

The post Rough Week At The Workplace… appeared first on Internet Marketing Company | Phoenix, AZ | Markitors.

What Is Search Marketing?

What Is Search Marketing?


Search Engine Land

What Is Search Marketing? Search Marketing encompasses: SEO: Earning traffic through unpaid or free listings SEM: Buying traffic through paid search listin

3 Inspiring Insights for Landing Pages Marketing

by Krishna Shastry @ Lander Blog

A landing page refers to the page where traffic is directed to on your site; this traffic has to be from other sites, not your own as is common with Pay-Per-Click ads. Landing pages marketing allows one to direct traffic to a specified URL. You design your URL to receive visitors and to market its... Read more »

The post 3 Inspiring Insights for Landing Pages Marketing appeared first on Lander Blog.

MD Publishing’s Marketing Webinar Provides Helpful Tips

by Staff Reports @ MD Publishing, Inc.

MD Publishing Founder and President John Krieg addressed the new high-tech world of advertising and marketing in a special presentation made possible via TechNation’s Webinar Wednesday series. Continue reading

The post MD Publishing’s Marketing Webinar Provides Helpful Tips appeared first on MD Publishing, Inc..

Partners connect with Google

by Miguel @ gramercy global media Inc.

Come and join us on September 28th at 11:30 am at our New York City office for the latest mobile trends, research, and insights to help businesses reach customers in all their moments of need. Find out more about how we can help you grow your business! Sign up here today. https://partnersconnect.withgoogle.com/event/gramercy-global-media-inc  

We’re Hiring: Digital Marketing Manager

by Markitors @ Internet Marketing Company | Phoenix, AZ | Markitors

Our Mission: to connect small businesses with customers…and to have a good time doing it. Our Values You Are Unique: Respect the uniqueness of every human being. Always Fresh, Always Thrilling: Innovate to keep things exciting. Bias For Action: When … Read More

The post We’re Hiring: Digital Marketing Manager appeared first on Internet Marketing Company | Phoenix, AZ | Markitors.

Supercharge Search and Shopping with Similar Audiences

by Leland Reed @ Direct Online Marketing

 When Google released Retargeting Lists for Search Ads (RLSA) in 2014, it took time for marketers to discover just how powerful the tool is. In case you’re not familiar with RLSA, the ads work a lot like site retargeting: targeting users who have already interacted with your site in some manner, only with text ads […]

The post Supercharge Search and Shopping with Similar Audiences appeared first on Direct Online Marketing.

5 Effective Twitter Marketing Examples: Learn from the Best

by ThriveHive @ ThriveHive

As of this year, Twitter boasts more than 328 million active users per month. No doubt, this is a platform you should be using to market […]

The post 5 Effective Twitter Marketing Examples: Learn from the Best appeared first on ThriveHive.

Bet(a) You Didn’t Know About the AdWords Update

by Anna Davis @ Direct Online Marketing

  Google has recently updated its rules for exact match keywords with a looser, close variant matching. Before we get into the details of what that means for your AdWords account let us back up a step. Exact match keywords are words or phrases that will only allow your ads to show if that exact word […]

The post Bet(a) You Didn’t Know About the AdWords Update appeared first on Direct Online Marketing.

Shift your marketing automation platform into gear

by Kristin Carideo, Director of Marketing Automation @ Yesler | B2B Marketing Agency

Driven mad trying to understand the ever-changing marketing automation landscape? Anxious that you’ve made huge technology investments but aren’t sure

The post Shift your marketing automation platform into gear appeared first on Yesler | B2B Marketing Agency.

Beginner’s Guide to CRO

by mcriswell @ Direct Online Marketing

  Conversion rate optimization is the use of analytics and user feedback to improve your website. CRO can be used to improve any element on your website that’s significant to your business. These are often called key performance indicators (KPIs). To put it another way, it helps to increase the percentage of website visitors who […]

The post Beginner’s Guide to CRO appeared first on Direct Online Marketing.

Know How to Communicate with Your Future Customers

by Jim LaSalle @ Driven Local

All of our customers want their phones to ring and their emails to be filled with new business inquiries — this is not some big mystery. For that reason, it is no surprise that most businesses focus their marketing message on “call now,” “buy now,” “use this promo code,” “while supplies last,” etc. These calls […]

The post Know How to Communicate with Your Future Customers appeared first on Driven Local.

Five Tips For Building A Strong Keyword List For Your SEM Campaigns

by Lauren Kies @ Search Engine Marketing – Driven Local

Having strong keywords and phrases in your AdWords campaigns will ensure that your pay-per-click ads are found by the right people. Below are five important tips to help you choose the right keywords to build a strong list and attract high quality, relevant traffic. 1.) Put Yourself in Your Customer’s Shoes – If a potential […]

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Migrate to HTTPS: A New Incentive from Google

by Shawn Kerr @ InsideOut Solutions, Inc.

Google Search Console is sending email notifications to its users about near-term and longer-term changes coming to Chrome, Google’s web browser. Starting in October, Google Chrome users will see a “NOT SECURE” notification on any data entry forms found on HTTP website pages. This change is yet another signal from Google to get websites to... (Read More)

The post Migrate to HTTPS: A New Incentive from Google by Shawn Kerr appeared first on InsideOut Solutions, Inc..

Social Media Benefits for Used Car Dealers

by DEP @ Dealer eProcess

While social media has been a growing area of interest for pretty much everyone in terms marketing, used car dealerships still have plenty of room for growth. Keep reading to learn more about the social media benefits for used car dealers and how stay ahead of the trend. How Used...

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SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

Amp Up Your Remarketing Campaigns

by DEP @ Dealer eProcess

Improve the ROI of Remarketing Campaigns -By Brian Pasch It is very common for auto dealers to run remarketing campaigns, also known as retargeting. Remarketing is a form of online advertising that puts the dealer’s brand message in front of a consumer (who visited its website) with display or text...

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The Difference Between SEO and SEM (Learn Now)

The Difference Between SEO and SEM (Learn Now)


Ignite Visibility

Want to know the difference between SEO and SEM? Get ready to learn! Watch A Video On SEO vs SEM or Read The Full Post Below You might have heard about search engine optimization (SEO) and search engine marketing (SEM), but what’s the difference between SEO and SEM? SEM – an online marketing strategy that...

MD Expo Video Contest Winner Selected

by Staff Reports @ MD Publishing, Inc.

Sandra Calderon, Senior Biomedical IT Systems Analyst, INOVA Clinical Engineering in Springfield, Virginia, is the winner of the first-ever MD Expo Video Contest! Continue reading

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Hero Conf 2016 Conference Recap

by Jacqueline Flareau @ Search Engine Marketing – Driven Local

Earlier this week, our Search Engine Marketing Analysts took a road trip to Philadelphia to attend Hero Conf 2016 – the World’s Largest All-PPC Event. After spending most of the car ride trying to figure out how to properly order the perfect Philly Cheesesteak, they sat down with industry experts to learn about the latest […]

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Digital Marketing 101: What is SEO, SEM, and SMM?

by emergentdig @ Emergent Digital

The Difference Between the Most-Used Digital Marketing Acronyms The world of digital marketing is as complex as it is exciting. Young entrepreneurs get into the digital marketing business as freelancers, writers, and web designers. Small businesses use lean digital marketing strategies to grow their presence online and gain new customers. SMBs become massively successful corporations by harnessing the power of ...

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CPC Ads and SEO Are Not Mutually Exclusive in Search Engine Marketing

by Shawn Kerr @ InsideOut Solutions, Inc.

It’s a basic tenet of Search Engine Marketing (SEM): CPC Ads and SEO, leveraged properly, are generally more effective and improve Return On Investment (ROI) when used together.   This article shows how the seemingly disparate marketing pieces of Cost-Per-Click ads and search engine optimization can be used to create a greater whole when used... (Read More)

The post CPC Ads and SEO Are Not Mutually Exclusive in Search Engine Marketing by Shawn Kerr appeared first on InsideOut Solutions, Inc..

Natural and Paid Search Engine Marketing (SEM) Options for Your Website: SEO and PPC

by RedFusion @

Search Engine Marketing

Search Engine Marketing (SEM) refers to online marketing techniques brands use to create a strong web presence on search engines results, get in front of the target audience and increase website traffic. Website traffic can come from two kinds of search engine results ...
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How to Beat Work Stress: DOM Style

by Adriana Parra @ Direct Online Marketing

   If you look up the phrase “team building definition” on Google, the top answer is:   “the action or process of causing a group of people to work together effectively as a team, especially by means of activities and events designed to increase motivation and promote cooperation.”   DOM’s Break It Ups Here at […]

The post How to Beat Work Stress: DOM Style appeared first on Direct Online Marketing.

8 Common Small Business Marketing Challenges (and How to Overcome Them)

by ThriveHive @ ThriveHive

In today’s competitive market, starting a small business is hard enough, let alone growing it. Small business owners have to juggle historical information, current priorities, future […]

The post 8 Common Small Business Marketing Challenges (and How to Overcome Them) appeared first on ThriveHive.

Sneaky SEO Mistakes Can Be a Disaster for Your Business

by Ken Thomas @ Net Gain Marketing

Sneaky SEO Mistakes Can Be a Disaster for Your Business

Even huge businesses make suicidal SEO mistakes Google gets angry when people try to manipulate its search results.  Sneaky SEO mistakes made US retail giant JC Penney disappear from Google pages on most of their keywords… You’d guess that a retail leader like JC Penney has top-notch SEO to promote their website.  In Google’s search […]

Net Gain Marketing

7 Digital Marketing Trends for 2017

by emergentdig @ Emergent Digital

Innovative Digital Marketing Trends to Ring in the New Year Oh 2016, we hardly knew ye. A year of mobile-first search marketing, interactive content, and social media integration has flown by in the blink of an eye. In just a few days, we will watch the ball drop to inaugurate a new year. Digital marketers are thus already looking toward the ...

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How To Accept Facebook Admin Request

by Markitors @ Internet Marketing Company | Phoenix, AZ | Markitors

1. Go to your Facebook Page 2. Click “Go To Business Manager” to manage this page. 3. Click “Settings” in the top right corner 4. Click “Page Roles” on left hand sidebar 5. Scroll down until you see Markitors request. … Read More

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Long Tail Keywords, Simple Steps To Drive Notable Revenue

by John E Lincoln @ Ignite Visibility

If you’re looking for a new way to generate web traffic but you haven’t yet tried to optimize your content for long-tail keywords, then now’s the time. In fact, you can do your brand (and your bottom line) a lot of good by writing articles centered around detailed search terms that your competitors don’t know...

The post Long Tail Keywords, Simple Steps To Drive Notable Revenue appeared first on Ignite Visibility.

SEM Search Engine Marketing | Searchmetrics

SEM Search Engine Marketing | Searchmetrics


Searchmetrics

Searchmetrics SEM enables organizations to evaluate the effectiveness of PPC activities, compare organic and paid search and improve the performance of both.

Marketing Vacations to Work Martyrs: New Work & Play Standards

by Shawn Kerr @ InsideOut Solutions, Inc.

Last month I presented studies that showed how “work martyr” culture within the Millennial generation is resulting in fewer vacation days being taken, which makes people less able to get a house from Farris Kapani: Vancouver Realtor | Luxury Homes | Condos to vacation.  This month, I focus on the “how-to” for distinctive hospitality providers, such... (Read More)

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Three Do-It-Yourself SEO Steps You Can Take On Your Website Today

by Max Faingezicht @ ThriveHive

Tackling your business website’s SEO (search engine optimization) can be an intimidating task. Getting your business on the first page of Google may seem like quite a […]

The post Three Do-It-Yourself SEO Steps You Can Take On Your Website Today appeared first on ThriveHive.

Email Marketing 101: A Cheat Sheet for Email Marketing That Works

by Karolina Jasvinaitė @ Oberlo

The key to any successful ecommerce business is a standout marketing strategy. Nowadays, there are so many different channels out there that it can be difficult to sift through which ones might be best suited for your shop. That’s why today, we are going to be covering email marketing in […]

The post Email Marketing 101: A Cheat Sheet for Email Marketing That Works appeared first on Oberlo.

Snapchat and SEO?

by DEP @ Dealer eProcess

Snapchat’s New Update Creates Huge Possibilities for Local SEO by Collin Holmes SAN DIEGO, CA – August 15, 2017 – As seen on MarTech Series In the State of Search Marketing survey, 74% of companies and 82% of agencies said that social media is either somewhat or highly integrated into their SEO strategies. In...

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Re-start your marketing brain: Marketing authors who spark ideas

by Ken Thomas @ Net Gain Marketing

Re-start your marketing brain: Marketing authors who spark ideas

Last night I rediscovered copywriting guides again, and it was good.
How good? After reading "The Adweek Copywriting Handbook" by Joe Sugarman for one hour in bed, I suddenly put it down. Then I got up and went to work.

Net Gain Marketing

Yesler named to Inc.’s Best Workplaces list

by David Jones, President @ Yesler | B2B Marketing Agency

We are thrilled to announce that Yesler has been named to Inc. magazine’s second annual Best Workplaces list. When we

The post Yesler named to Inc.’s Best Workplaces list appeared first on Yesler | B2B Marketing Agency.

Raising the Bar in Home Care: Interview with Carl Santoro, Owner of Compassionate Assistance in Arizona

by Emily Lierle @ Internet Marketing Company | Phoenix, AZ | Markitors

What’s the Compassionate Assistance story? Compassionate Assistance is a family-owned, non-medical home care provider. Our branch provides home care in Scottsdale, Arizona. My father owns the Pennsylvania branch. We are dedicated to providing the highest quality, compassionate in-home personal care to … Read More

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