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SEO Basics: What is a Nofollow Link?

by Brian @ SEO Basics – Internet Marketing Blog

Ecreative SEO Basics covers the nofollow link attribute. We discuss what it is, how it started, and exactly how Google treats nofollow links. Does Google actually follow them? Can it be used to impact your SEO? Do nofollow backlinks help your SEO?

Migrating to HTTPs – A step by Step SEO guide

by Emma @ OnCrawl : Onsite SEO monitoring tool

HTTPs has become a major concern in the SEO sphere recently. The Google initiative aims at offering a more secure web by encouraging website owners to migrate to HTTPs. While switching to HTTPs can include several advantages, underestimating the process can be a total disaster for both rankings and traffic. Our infographic focuses on providing you a handy roadmap to migrate from HTTP to HTTPS serenely.

How to migrate to HTTPS?

Feel free to share on your website

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<img src=”http://www.oncrawl.com/wp-content/uploads/migration-to-https-a-step-by-step-SEO-guide.png” alt=”how to migrate to https” width=”560px” border=”0″

Infographic retranscription

Back in May 2017, Moz were [...]

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SEO Basics and Glossary | Ethical SEO Consulting

SEO Basics and Glossary | Ethical SEO Consulting


Ethical SEO Consulting

When people type phrases into search engines (Google), a search engine results page (SERP) is displayed which contains links to …

3 “Youtube SEO” Basics That Every Marketer Needs To Know

by fuze @ fuze

When marketers talk about “Search Engine Optimization” (SEO), usually we’re referring to the basic web-based search engines that everyone is familiar with.  SEO experts need to know the ins and outs of ranking content on Google, Bing, Yahoo and the rest. But there’s another realm of optimization that’s invaluable to boosting web traffic, and little […]

The post 3 “Youtube SEO” Basics That Every Marketer Needs To Know appeared first on fuze.

How to improve your SEO working with influencers?

by Emma @ OnCrawl : Onsite SEO monitoring tool

Influencer marketing can provide great opportunities when it comes to SEO. Actually, working with influencers’ fan base is valuable for any brands and for their SEO as it can bring you brand awareness, traffic and sales.
This is where influencers can make the difference by increasing your reach and positively impact your SEO. While the key benefit of working with influencers remains the increase of leads and sales, the smaller part of it does matter too: social shares, native mentions, visibility, backlinks and more!
This article aims to show how working with influencers can help you improve your SEO. 

Impact of influencer marketing [...]

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Not Segmenting Your Audience? Big Mistake if You’re Chasing Conversions

by Today's Industry Insider @ The Kissmetrics Marketing Blog

You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, you’re basically throwing conversions out the window. Even though your audience shares an interest in your brand, they’re not all at the same stage of getting to know you. So speaking to them as if […]

Franchise SEO: How to Apply Local SEO to Multiple Locations

by Avinash Nair @ Unamo Blog

From creating different landing pages to finding niche, relevant keywords, a lot of franchisors (and their SEO vendors) are neck deep in their search for the Holy Grail of franchise SEO. And that’s only the beginning. As a franchisor, you’re aware by now of the many pitfalls of attempting to unify information without duplicating it. […]

SEO Basics: How to set up and optimize your blog

by @ Kristen Poborsky

The post SEO Basics: How to set up and optimize your blog appeared first on Kristen Poborsky.

The SEO Basics That All Website Designers Should Understand

The SEO Basics That All Website Designers Should Understand


ThoughtCo

SEO, or search engine optimization is about helping people find what they are looking for. SEO should be a basic part of every web designers skill set.

SEO Basics for Nonprofits

SEO Basics for Nonprofits


Nonprofit Hub

SEO has the potential to help you reach more people, get more donations and have your voice heard. Why wouldn’t you want to do that?

What is the Google Page Importance in SEO?

by Erlé @ OnCrawl : Onsite SEO monitoring tool

Page Importance is an algorithm that determines a score used by Google to classify urls during crawl sessions. Page Importance ranges urls to be explored in order to optimize the crawl budget affected to each site.
To better distribute its crawl expenses, Google needs to prioritize pages it needs to fetch. In that logic of cost optimization, the Mountain View firm has published many patents about crawls scheduling. These patents let us know better understand how your pages are categorized and give perspective to the crawl budget concept – a concept that is differently observed regarding each site, typologies of pages [...]

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SEO basics: What is content marketing?

SEO basics: What is content marketing?

by Marieke van de Rakt @ Yoast • SEO for everyone

Content marketing consists of all marketing activities that focus on creating and sharing information. It should be part of every SEO strategy, but it’s also crucial for branding. The idea of content marketing is that sharing valuable information is a great way to attract an audience and to build a brand. Blogging is one of the most well-known ways of […]

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Yoast Academy: Teach yourself SEO

Yoast Academy: Teach yourself SEO

by Edwin Toonen @ Yoast • SEO for everyone

It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. So if you want to learn all about a particular subject, you might be better off […]

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SEO Basics: What are Keywords? | ThriveHive

SEO Basics: What are Keywords? | ThriveHive


ThriveHive

Keywords are at the core of SEO and SEM. Understand the basics of keywords and how to use them to increase your online visibility and grow your business.

SEO basics: How to use social media

SEO basics: How to use social media

by Marieke van de Rakt @ Yoast • SEO for everyone

Social media endeavors should be a part of your SEO strategy. As social media usage increased in popularity, Google and other search engines couldn’t ignore them any longer. This means that your site’s popularity on social media ties in with your SEO more and more. The reason for this is simple: if people talk about you, online or offline, […]

The post SEO basics: How to use social media appeared first on Yoast.

SEO Basics: The Meta Keyword Tag

by Brian @ SEO Basics – Internet Marketing Blog

SEO Basics focuses in specifically on the meta keywords tag, and we discuss the history of meta keywords a bit. The meta keywords tag does not help your rankings, not even slightly, in any of the major search engines. In fact, the tag was helpful only from 1996 to 1998. If you're still trying to use this tag to improve you're rankings, you're more than a decade behind the times.

SEO 101: On-Page SEO Basics - Search Engine Journal

SEO 101: On-Page SEO Basics - Search Engine Journal


Search Engine Journal

If you don't get the basics of on-page SEO right, you have very little chance of securing top spots for competitive key phrases, even if you've got a fanta

SEO for Content Creators: The Basics

SEO for Content Creators: The Basics


The Patreon Blog

Your creative talent and countless hours of hard work are seriously paying off. You’ve grown a fanbase that loves what

Out of Blog Post Ideas? Try These 4 Unusual Hacks

by fuze @ fuze

It’s no secret that great blog content is a lynchpin of inbound marketing, and today, almost every business has a blog that they update regularly. But when you’re putting out epic content on a regular basis for a long period of time, you can run into a problem: you’ve already used up all of your […]

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SEO Basics

by Brian Odeja @ Mangold Creative

Not seeing your website show up on Google’s search results can be frustrating for any small business owner. One of the things that could be causing your frustration is that your website is not indexed correctly by Google and other search engines.

The post SEO Basics appeared first on Mangold Creative.

14 Reasons SEO is the Best Local Business Marketing Strategy

by fuze @ fuze

Still looking for some insight into how to do SEO the right way? Join the club. You, and just about every other entrepreneur who isn’t already a pro on the matter, seems to struggle with the dearth of reliable information on how to get SEO tactics to work for them. This isn’t to say that […]

The post 14 Reasons SEO is the Best Local Business Marketing Strategy appeared first on fuze.

3 Fixes For Improving Your Website’s User Experience

by fuze @ fuze

The attention span of an average internet user is 8 seconds, shorter than that of a goldfish. You know what this means? More work for you! It’s time to focus on what’s important for your site and forget about those fancy tweaks on BuzzFeed. If your visitors feel good when they’re on your page, it’s […]

The post 3 Fixes For Improving Your Website’s User Experience appeared first on fuze.

SEO Basics for Ecommerce Owners - TheeDesign

SEO Basics for Ecommerce Owners - TheeDesign


TheeDesign

Learn how to use and implement SEO best practices now so you can grow you ecommerce site's online visibility!

On-Page SEO Basics: URLs

On-Page SEO Basics: URLs


SEMrush Blog

This article will talk about the SEO best practices for URLs. You will learn what a URL is, the best practices for category structure, and how to improve click through rate from search results.

How to Make Newsletters Work (with Ecigaret)

by Emil Kristensen @ Sleeknote.com

Esben Schaarup is the man behind Ecigaret. He has taken a few steps back from the company and is already working on a few exciting projects. In this post you can read about how Ecigaret has done nothing but grow and how SEO has been the company's most important marketing channel, as the classical channels haven't been an option PLUS amazing tips and hacks!

The post How to Make Newsletters Work (with Ecigaret) appeared first on Sleeknote.com.

SEO basics: How to improve your mobile site

SEO basics: How to improve your mobile site

by Edwin Toonen @ Yoast • SEO for everyone

Here’s the thing: your site should be mobile-friendly. In fact, this might just be your number one priority. If you want to improve your mobile SEO, you have to improve the performance of your site, plus you have to make sure that it offers users an excellent mobile experience. In this SEO basics article, you’ll […]

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SEO Basics: How to Optimize Your Blog Post in 10 Minutes or Less - Kristen Poborsky

SEO Basics: How to Optimize Your Blog Post in 10 Minutes or Less - Kristen Poborsky


Kristen Poborsky

In this post I walk you through step by step how to perform the SEO basics on your blog posts so you'll get more traffic, build your list & make more sales.

3 “Youtube SEO” Basics That Every Marketer Needs To Know - Fuze SEO, Inc.

3 “Youtube SEO” Basics That Every Marketer Needs To Know - Fuze SEO, Inc.


fuze

Youtube is the 2nd largest search engine in the world - you need to know Youtube SEO basics. These Youtube optimization basics will help unlock huge potential.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

How to Use Content Marketing and SEO to Compete with Amazon

by Josh Steimle @ Sleeknote.com

The post How to Use Content Marketing and SEO to Compete with Amazon appeared first on Sleeknote.com.

What Is SEO? SEO Basics for Therapists in Private Practice - Kat Love

What Is SEO? SEO Basics for Therapists in Private Practice - Kat Love


Kat Love

What it is that search engines do when they deliver search results to it’s users, the benefits of SEO, what stuff is included in SEO, and who can do SEO.

Top 10 On-Page SEO Checklist and How to Write for SEO

by Joseph Hogue, CFA @ My Work From Home Money

An on-page SEO checklist you can use to boost your Google ranking and get more traffic fast Want to know why the vast majority of bloggers fail, why 95% of blogs are not updated after the first six months? It’s because most new bloggers don’t really understand everything that goes into the business of blogging […]

The post Top 10 On-Page SEO Checklist and How to Write for SEO appeared first on My Work From Home Money.

10 Basic SEO Tips To Get You Started

10 Basic SEO Tips To Get You Started


Business Insider

Simple ways to improve your Web site's search rankings and get more traffic.

SEO basics: What is a permalink?

SEO basics: What is a permalink?

by Edwin Toonen @ Yoast • SEO for everyone

The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. A permalink could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the […]

The post SEO basics: What is a permalink? appeared first on Yoast.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

#SummerSEO Contest: win OnCrawl gifts all summer long!

by Sarah @ OnCrawl : Onsite SEO monitoring tool

Summertime equals playtime! That’s why we are launching our #SummerSEO Twitter contest to entertain you during July and August months! Try to win our top prize: 2 months OnCrawl Advanced (crawl+logs) & a personalized call with one of our OnCrawl SEO expert to walk you through all our functionalities! We also have weekly prizes: 1 month Pro Plan (value of 24,9 euros). Of course, all our prizes include our famous OnCrawl goodies → tshirt, stickers, sunglasses, etc.

How it works and how to participate?

Every week (for the following 8 weeks), a GIF and a hangman will illustrate an SEO term that you’ll [...]

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SEO Basics for Business: Optimising Your Website for Mobile |

SEO Basics for Business: Optimising Your Website for Mobile |


Business advice from is4profit

In August 2015 the impending mobile takeover took place. Mobile overtook desktop as the primary device used to browse the internet for the first time according to Ofcom. Mobile optimisation is happening fast, which is why any business that is left behind risks losing potential customers and sales leads as a result of low ranking on mobile search engines. Businesses need to consider mobile presence and having a ‘mobile first’ search engine optimisation (SEO) strategy in order to secure the most traffic, improve the user experience and usability of a website. Ensure your website is mobile user-friendly Google prioritises mobile-friendly websites, expecting businesses to optimise their web pages to suit mobile first and foremost, it even offers a free testing to see if a site is mobile-friendly or not. The new Google mobile-friendly algorithm, first introduced in May 2016, is supposed to give an additional ranking boost for useable, mobile-friendly websites in the mobile search results. The first step would be to design a mobile-friendly business web page that is also friendly to the user and meets their needs to ensure a positive user experience. This means considering the little things, such as a simple layout which is easy to navigate and includes larger thumbnails and links that are not as close together. Google even has its own guidebook for businesses offering a step by step guide to assure a successful mobile optimised web page. Creating a web page that is optimised for both mobile and desktop would be the first step towards going mobile and achieving a higher ranking, which, for a business, is likely to result in an increase in traffic and potential sales. There are different SEO strategies to optimise a mobile website which can help make a business rank higher within mobile search engine results page (SERPs), however, could do the opposite to desktop SERPs. Developing a mobile-friendly website is one thing, but ensuring the site is serving mobile friendly content is another. Creating content that is consistent with both desktop and mobile versions of the website will benefit the user experience, providing the same quality of content across the two digital platforms. This will also prepare your business for the forthcoming mobile first index. Consider how mobile search is used Surprisingly, over a third of web pages shown in Google mobile search are different to those carried out on a desktop. With users searching for businesses around locations, which are usually close by, mobile searches are far more localised and specific, needing more keywords than a desktop search. This is why the second step is to consider these factors in a business’s mobile SEO due to the impact they can make to the ranking of the business in the SERPs. When potential customers are browsing on their mobile, they are looking for fast, actionable answers. This is why mobile search is so important for a growing business. Without providing a quick response that is relevant to the need of the consumer, customers will begin looking elsewhere which could be detrimental to a business’ ability to funnel conversions. Consumer habits differ between mobile and desktop. This is mainly because of the voice search functionality that is available on mobile devices. This is why businesses need to understand their audience members to incorporate mobile savvy language onto their web page. Words that relate to the needs and contexts of the target audience will make the search far more engaging and personal. Localise landing page Localising landing pages would be the third step to improving a business website’s mobile presence. Most queries on mobile search are for the purpose of finding a local source. For example, a user looking for a coffee shop on mobile would likely make their search a lot more specific and action-based. Instead of simply searching “coffee shop in London”, they would search “coffee shop in Brixton”. Alternatively search engines may deem the generic query ‘coffee shop’ to have local intent and surface localised results. Including relevant geographical keywords can help to improve a businesses localised search rankings. For example, a business that incorporates their name, address and place into both mobile and desktop websites and includes labelled images and correct working hours will make it stand out on both relevant searches and help boost its position in the SERPs. This will result in making a business seem more attractive to the user as well as make their lives that much easier Businesses failing to optimise their SEO strategies to meet mobile requirements is a constant reason for why we are seeing more and more businesses struggle to make it into the mobile SERPs at all. Business websites will have to alter their mindsets from being just mobile-compatible to being mobile-optimised and build a better mobile presence that suits the constant stream of mobile-friendly updates Google and other search engines use to rank web pages. Simon Schnieders is the founder of Blue Array. Read his Business Owner profile here.  

March SEO Tip of the Month

by Commercial Web Services @ SEO Basics – Commercial Web Services

Back to Basics! Here are a few fundamental, best practices YOU can do for your website: Inventory – Customers love to see the things they can buy so make sure your online inventory showcases all available items with pictures and good descriptions. Content – Search Engines and Customers won’t know what a business is all about unless they […]

Does Your Business Have Unused Laptops Lying Around? You Could Be Violating Data Law

by Shane Donnelly @ Business advice from is4profit

UK small businesses that store unused devices such as mobile phones, tablets and laptops could unknowingly be violating corporate governance and data protection laws – according to a report by CORETX. The survey of 100 IT managers revealed that 47% of all small firms have up to 50 devices containing sensitive information that is not stored securely – with 23% admitting they are unable to accurately predict how many neglected pieces of tech they currently possess. While this might not seem too much of a problem on first glance, when analysing the type of information being stored – it suggests businesses aren’t doing enough to protect important information while also misusing company equipment. 83% of those surveyed have found concerning, personal data on devices, followed by personal emails (68%) sensitive personal information (40%), adult content (37%), gambling (25%) and profanity (24%) – with a further fifth claiming to have uncovered evidence of an employee’s other business interests. Peter Low, director of field and lifecycle services at CORETX, said: “The average employee now uses three IT devices each day. It’s becoming ever more difficult for organisations to keep track of business devices, let along manage them efficiently. CORETX research shows that many are struggling to manage a multitude of potentially very serious issues related to the devices deployed within their businesses. “Keeping devices working and secure through their lifecycle is difficult. Nevertheless, it’s concerning that many companies can’t keep on top of the basics. Our survey found 21% of employers couldn’t say for sure where their devices are and which employees are using them. “Not surprisingly, they’re unable to retrieve them from leavers in order to redeploy them to new employees to gain the full value from their investment. Or indeed ensure they’re wiped of company sensitive information.” General Data Protection Regulation: How to Prepare

The post Does Your Business Have Unused Laptops Lying Around? You Could Be Violating Data Law appeared first on Business advice from is4profit.

What is SEO? | Search Engine Optimization, How it's done [Lori Ballen]

What is SEO? | Search Engine Optimization, How it's done [Lori Ballen]


Lori Ballen - SEO, Marketing, Real Estate Trainer

What is SEO? SEO stands for search engine optimization and is a focus on strategies that will lead to placement on the search engine results pages. (SERPS)

JavaScript & SEO – What you should know

by Emma @ OnCrawl : Onsite SEO monitoring tool

The relation between Javascript and SEO is a highly debated subject in the SEO sphere. Whether your site is using that language or whether you are planning to audit a client’s website rendering Javascript, there are a few things you should take into account before crawling it.

What is Javascript?

JavaScript is a programming language used to make web pages interactive and dynamic. It can be used for comment or AJAX recommendation widgets for instance. Javascript is operating on visitor’s computer and doesn’t need constant downloads from your website.
On the other hand, as Javascript is an interpreted language, it does not need [...]

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(Video) Let’s Talk SEO to Rank Your Therapy Website In Google ft. Jeff Guenther

by Kat @ Kat Love

SEO stands for search engine optimization and can be an important online marketing strategy for therapists. Some people like to think of SEO as the practice of getting your website’s pages to rank in google. In today’s video we dive into the why and the how behind getting your therapy website to be found in…

The post (Video) Let’s Talk SEO to Rank Your Therapy Website In Google ft. Jeff Guenther appeared first on Kat Love.

Basics of SEO | WordPress Webinar Series

Basics of SEO | WordPress Webinar Series


iThemes

It’s SEO Week at iThemes! Join Cory Miller and Rebecca Gill for the Basics of SEO webinar series. Register and grab your spot today.

SEO Basics for Nonprofits

SEO Basics for Nonprofits


Eventbrite

Search Engine Optimization (SEO) is critical for every organization, as it will help increase your visibility on the web by making it more likely for people to discover you. If you aren't considering ways you can strengthen your website's SEO, you could be missing out on meeting new clients, volunteers, partners, or donors.More than 90% of people begin their research process by using a search engine. This includes looking up what to buy, where to eat, and where to donate. The proliferation of mobile devices (and now voice-activated personal assistants) is changing how people use search engines. Competition is increasing and learning how SEO works is more critical than ever.This class will provide a beginner-level discussion about how to approach your SEO strategy and research process. We will talk about essential terminology, process steps, and tools. At this workshop we will learn about:How search ranks get developedHow recent algorithm changes affect search resultsHow to organize keyword researchHow to come up with SEO-friendly blog ideasThe tools and capabilities you'll need on your teamDon't miss this engaging and informative workshop!Meet the PresenterBrian Childs is a Training Program Manager at Moz. Moz is a leading developer of Search Engine Optimization (SEO) software and is based in Seattle. Prior to Moz, Brian was the co-founder of a digital marketing agency, led corporate strategy for GE, and was a product manager on big data solutions. Prior to his work in marketing roles, Brian worked in International Development for the United Nations in Afghanistan, Pakistan, and Iraq. Questions?Do you have any questions about 501 Talks Tech? Contact Megan at 501 Commons.Additional InformationDriving Directions and Parking information can be found on the Pacific Tower website and the 501 Commons website.501 Talks Tech is a series of pro bono technology workshops and trainings provided for nonprofit members in the Seattle community. These small-scale, one-and-a-half-hour events are directed for community members and small-budget nonprofits. Trainings range from application overviews to more focused methods of tech use. For information on previous trainings, please visit the Technology Knowledge Center.Sign up to receive our 501 Talks Tech training schedule in your inbox!Want to keep up on other 501 Commons events, trainings, programs, discounts and grant opportunities? Sign up for our newsletter and bookmark Featured Events by 501 Commons and others.

13 Tips for Improving SEO Fast

13 Tips for Improving SEO Fast


Skillcrush

Everything you need to know to improve your blog's SEO and get noticed.

SEO Basics for Bloggers & Beginners (But Not Bots)

SEO Basics for Bloggers & Beginners (But Not Bots)


Goins, Writer

Today, we’re talking about SEO basics for bloggers, part of my series on this subject written for humans, not robots. Here is a list of SEO basics — all the essential need-to-know stuff &#821…

SEO basics: What is structured data?

SEO basics: What is structured data?

by Marieke van de Rakt @ Yoast • SEO for everyone

You might have heard about structured data, Schema.org and JSON-LD. But what do these terms mean exactly? What is structured data? What does structured data do? And what does it have to do with SEO?  For all of you who don’t know what structured data is: this post will make it clear to you! Increase […]

The post SEO basics: What is structured data? appeared first on Yoast.

SEO Basics Course

SEO Basics Course


Treehouse

Search Engine Optimization is an ongoing process, a way of thinking about your website, preparing and creating its content, and monitoring its success over the long term. Using industry standard best practices, tools, and strategies, you can create a site that doesn't just get indexed by search engines - it'll get used by real people.

How to survive in the real time Google Penguin era?

by Hardik Oza @ OnCrawl : Onsite SEO monitoring tool

Google has always vouched for positive search engine optimization, and has brought in new algorithms to reward genuine sites. The search engine giant has always introduced updates to make individual pages more accessible and faster to find.
On April 24, 2012 Google activated the new ranking algorithm called Penguin to punish sites that relied on excessive link building, deceptive doorway pages, keyword-stuffed pages, and low quality content for driving traffic.
This ushered in a good change for businesses and entrepreneurs who were legitimately trying to get good rankings without looking for ugly games. It took time before Google could implement the algorithm [...]

The post How to survive in the real time Google Penguin era? appeared first on OnCrawl : Onsite SEO monitoring tool.

SEO Basics for Small Business - State of Digital

SEO Basics for Small Business - State of Digital


State of Digital

Small businesses should not ignore SEO. In this post Paul Hunter outlines five key areas to consider when starting an SEO campaign for your small business.

Ask Yoast: what’s a slug?

Ask Yoast: what’s a slug?

by Joost de Valk @ Yoast • SEO for everyone

For this edition of Ask Yoast, we received a question that belongs in the SEO basics category: what’s a slug? The answer is simple because it’s the piece of the URL that distinguishes a post. In this Ask Yoast, Joost explains what a slug is and what its SEO benefits are. This Ask Yoast is all about the […]

The post Ask Yoast: what’s a slug? appeared first on Yoast.

SEO basics: what are ranking signals?

SEO basics: what are ranking signals?

by Marieke van de Rakt @ Yoast • SEO for everyone

Ranking signals or ranking factors are characteristics of a website that determine the position in the search engines. All ranking signals combined form the algorithm of a search engine. How this algorithm works is a secret. Nobody knows exactly which factors decide the order of the search results. Google’s algorithm isn’t static. It changes regularly. The […]

The post SEO basics: what are ranking signals? appeared first on Yoast.

5 time saving tips using OnCrawl

by Erlé @ OnCrawl : Onsite SEO monitoring tool

How to take advantage of advanced OnCrawl features to improve your efficiency during daily SEO monitoring.
OnCrawl is a powerful SEO tool that helps you monitor and optimize search engine’s visibility of e-commerce websites, online publishers or applications. The tool has been built around one simple principle: help traffic managers save time in their analysis process and in their daily SEO project management.

Besides being an onsite audit tool, based on a SaaS platform supported by an API combining all websites data, it is also a log analyzer that simplifies data extraction and analysis from log server files.

OnCrawl’s possibilities are quite wide but need to be [...]

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SEO basics for content creators | Mugo Web

SEO basics for content creators | Mugo Web


Mugo Web

As developers of websites where content is key, one of the questions we are frequently asked by our clients is &quot;how do we ensure our content ranks well in search?&quot; It's a common concern for digital content creators, whether they're launching a new site or refreshing an existing one.If you're publishing content online, one of your key considerations should be search engine optimization. In other words, you need to do what you can to make sure that people can find your content when they Google it.

SEO Basics | Google Indexing | Mangold Creative

SEO Basics | Google Indexing | Mangold Creative


Mangold Creative

SEO Basics: Before you can “show up” in the results of an online search, you have to be properly indexed by Google and other search engines.

What is Digital Marketing?

by Savannah Rezabek @ DemandZEN

In the past, we’ve talked about tips on how to get started with digital marketing, and we’ve even told you what to look for in an agency. But, one thing we haven’t done is talk about what digital marketing is. Many times, no one really knows what marketing does. They’re that team with the open […]

The post What is Digital Marketing? appeared first on DemandZEN.

SEO BASICS

SEO BASICS


PRSNL Branding

What's included:• Everything you need to know to learn the basics of Search Engine Optimization• Insights into how SEO works, and what you need to do to begin indexing yourself• Steps to take so your content will begin populating in relevant search resultsUnlock with Purchase

Don’t Forget The SEO Basics | Orbit Media Studios

Don’t Forget The SEO Basics | Orbit Media Studios


Orbit Media Studios

The SEO industry is at an inflection point. The last two years have brought an incredible amount of change to the industry, and the next two years are going to bring even more. Some of the recent changes are very…Read More ›

Ask Yoast: Is it worth my time creating profiles on online directories?

Ask Yoast: Is it worth my time creating profiles on online directories?

by Joost de Valk @ Yoast • SEO for everyone

These days there are a lot of online directories and other platforms where you can create a business profile. The idea is that backlinks to your site from your directory profiles will benefit your SEO. But is it really worth investing your time and money in online directories? Find out in this edition of Ask […]

The post Ask Yoast: Is it worth my time creating profiles on online directories? appeared first on Yoast.

Explaining SEO to your grandparents

Explaining SEO to your grandparents

by Marieke van de Rakt @ Yoast • SEO for everyone

How do you explain SEO to people who don’t know the first thing about it? What is SEO really about? Before anyone accuses me of discriminating against the elderly, the title of this post is only a figure of speech. Joost’s 90-year old grandmother knows exactly what SEO is, while some of our 30-something friends […]

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Will Pay Per Lead Overtake Traditional SEO?

by Keith Hodges @ OnCrawl : Onsite SEO monitoring tool

Search engine optimisation is now an industry with a history, we can plot timelines on changes in approach, algorithms and perception and use this knowledge of the industry to determine what comes next. The SEO industry is now old enough to have ‘traditions’ – the set markers, standards and principles that an SEO agency or in-house SEO team will work towards. However, in the last year changing trends suggests traditions might be set to change, with SEO moving heavily towards Pay Per Lead (PPL).

What is Traditional SEO?

The idea of traditional SEO has at its core some key elements:

Improve rankings
Increase traffic
Drive [...]

The post Will Pay Per Lead Overtake Traditional SEO? appeared first on OnCrawl : Onsite SEO monitoring tool.

Why you need to get back to SEO basics

Why you need to get back to SEO basics


Search Engine Land

You can be well-versed on all the latest SEO trends, but columnist Ryan Shelley notes that you need to get the fundamentals down first.

Explaining Google Algorithms

by Lindsey Wreggelsworth @ SEO Basics – Commercial Web Services

As consumer behavior shifted over the years, search engines have changed their search algorithms to match them. Afterall, they are in the business of providing consumers with the most accurate information to help them make a purchasing decision. Has your business’s SEO practices changed as well? Over the past few years, there have been 4 […]

Do Links Matter for SEO?

by Sarah Gallagher @ Commercial Web Services

There was a time not long ago when website owners feared link building because they thought Google disliked this behavior and considered it suspicious. This all stemmed from an update that Google made to their algorithm in 2012 named Penguin. We’re here to tell you that this fear has definitely been misunderstood, and link building […]

Debunking Some Common Internet Marketing ‘Rules’

by fuze @ fuze

Do a web search for ‘best practice internet marketing’ or something similar and you will be inundated with thousands of articles and blogs on the ‘must dos’. Once you go through about a dozen of them, you’ll notice some common points. However, as many internet marketers have found out the hard way, the fact that […]

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SEO Tip: E-Articles

by Commercial Web Services @ SEO Basics – Commercial Web Services

Boost traffic to your website by writing informative and helpful e-articles! Writing e-articles can increase traffic to your website for two reasons. First, when people read your articles they will often visit your website directly. Secondly, it will create valuable inbound links to your website. Inbound links from trusted and relevant sources have a significant, positive […]

Search Engine Optimization (SEO) Basics for Nonprofits | Nonprofit WP

Search Engine Optimization (SEO) Basics for Nonprofits | Nonprofit WP


Nonprofit WP

A brief explanation of how search engines work and concrete information to help nonprofits improve their search engine rankings.

Image optimizations in eZ Platform and Symfony: JPEG quality and stripping image metadata

by @ Mugo Blog

Your eZ site might be serving megabytes of unnecessary image data on every page load. Do your users and your SEO rankings a favour: strip image metadata and set a reasonable image quality setting for your image aliases!

Amazon SEO Basics to Make More Money

Amazon SEO Basics to Make More Money


My Work From Home Money

5 Amazon SEO basics that will rank your products and books to make more money! Follow these quick SEO tips for Amazon or eBay and sell more.

Understanding SEO Basics: 5 Minute Fixes | 8Days - Jimdo Blog

Understanding SEO Basics: 5 Minute Fixes | 8Days - Jimdo Blog


8DAYS - The Jimdo blog for entrepreneurs

In just a few minutes, you can make easy changes to your on-page SEO that will improve your website's visibility on search engines. Here's how.

SEO basics: What’s a slug and how to optimize it

SEO basics: What’s a slug and how to optimize it

by Michiel Heijmans @ Yoast • SEO for everyone

In SEO, we often talk about creating the right slug for a page. But what is this really? And why should you optimize it? In this post, we’ll explain all you need to know about it. When you google “what’s a slug”, you’ll find that the definition we’re looking for is “a part of a URL […]

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Integrate Google Search Console With Unamo SEO

by Adam Coombs @ Unamo Blog

Now you can integrate your Google Search Console properties with your Unamo SEO Campaign with GSC data storage for up to 2 years! ​​ You’ll have all of your relevant SEO data on one platform to expedite your analytics and decision making processes. ​ The integration will pull all of your data from GSC into […]

SEO Basics - Introduction to Search Engine Optimisation for Beginners

SEO Basics - Introduction to Search Engine Optimisation for Beginners


Web Design from Scratch

A simple guide to the basics of Search Engine Optimisation, how to optimise web pages for search engines and increase traffic. SEO basics for beginners.

SEO Basics: Best Practices for E-Commerce | Sleeknote

SEO Basics: Best Practices for E-Commerce | Sleeknote


Sleeknote.com

Want to learn some SEO basics for e-commerce? Read this article to learn the best practices for e-commerce SEO, on-page optimization and more.

SEO basics: What are rich snippets?

SEO basics: What are rich snippets?

by Marieke van de Rakt @ Yoast • SEO for everyone

Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows exactly what rich snippets are. But, for SEO newbies, a rich snippet is a really vague term. What are rich snippets exactly? Time to explain what rich snippets are, why they’re important for SEO and how you can get […]

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SEO Basics for Business: Optimising Your Website for Mobile

by Simon Schnieders @ Business advice from is4profit

In August 2015 the impending mobile takeover took place. Mobile overtook desktop as the primary device used to browse the internet for the first time according to Ofcom. Mobile optimisation is happening fast, which is why any business that is left behind risks losing potential customers and sales leads as a result of low ranking on mobile search engines. Businesses need to consider mobile presence and having a ‘mobile first’ search engine optimisation (SEO) strategy in order to secure the most traffic, improve the user experience and usability of a website. Ensure your website is mobile user-friendly Google prioritises mobile-friendly websites, expecting businesses to optimise their web pages to suit mobile first and foremost, it even offers a free testing to see if a site is mobile-friendly or not. The new Google mobile-friendly algorithm, first introduced in May 2016, is supposed to give an additional ranking boost for useable, mobile-friendly websites in the mobile search results. The first step would be to design a mobile-friendly business web page that is also friendly to the user and meets their needs to ensure a positive user experience. This means considering the little things, such as a simple layout which is easy to navigate and includes larger thumbnails and links that are not as close together. Google even has its own guidebook for businesses offering a step by step guide to assure a successful mobile optimised web page. Creating a web page that is optimised for both mobile and desktop would be the first step towards going mobile and achieving a higher ranking, which, for a business, is likely to result in an increase in traffic and potential sales. There are different SEO strategies to optimise a mobile website which can help make a business rank higher within mobile search engine results page (SERPs), however, could do the opposite to desktop SERPs. Developing a mobile-friendly website is one thing, but ensuring the site is serving mobile friendly content is another. Creating content that is consistent with both desktop and mobile versions of the website will benefit the user experience, providing the same quality of content across the two digital platforms. This will also prepare your business for the forthcoming mobile first index. Consider how mobile search is used Surprisingly, over a third of web pages shown in Google mobile search are different to those carried out on a desktop. With users searching for businesses around locations, which are usually close by, mobile searches are far more localised and specific, needing more keywords than a desktop search. This is why the second step is to consider these factors in a business’s mobile SEO due to the impact they can make to the ranking of the business in the SERPs. When potential customers are browsing on their mobile, they are looking for fast, actionable answers. This is why mobile search is so important for a growing business. Without providing a quick response that is relevant to the need of the consumer, customers will begin looking elsewhere which could be detrimental to a business’ ability to funnel conversions. Consumer habits differ between mobile and desktop. This is mainly because of the voice search functionality that is available on mobile devices. This is why businesses need to understand their audience members to incorporate mobile savvy language onto their web page. Words that relate to the needs and contexts of the target audience will make the search far more engaging and personal. Localise landing page Localising landing pages would be the third step to improving a business website’s mobile presence. Most queries on mobile search are for the purpose of finding a local source. For example, a user looking for a coffee shop on mobile would likely make their search a lot more specific and action-based. Instead of simply searching “coffee shop in London”, they would search “coffee shop in Brixton”. Alternatively search engines may deem the generic query ‘coffee shop’ to have local intent and surface localised results. Including relevant geographical keywords can help to improve a businesses localised search rankings. For example, a business that incorporates their name, address and place into both mobile and desktop websites and includes labelled images and correct working hours will make it stand out on both relevant searches and help boost its position in the SERPs. This will result in making a business seem more attractive to the user as well as make their lives that much easier Businesses failing to optimise their SEO strategies to meet mobile requirements is a constant reason for why we are seeing more and more businesses struggle to make it into the mobile SERPs at all. Business websites will have to alter their mindsets from being just mobile-compatible to being mobile-optimised and build a better mobile presence that suits the constant stream of mobile-friendly updates Google and other search engines use to rank web pages. Simon Schnieders is the founder of Blue Array. Read his Business Owner profile here.  

The post SEO Basics for Business: Optimising Your Website for Mobile appeared first on Business advice from is4profit.

How to Make Your Blog an SEO Hit

by Jess Flack @ Crash Creative

Crash Creative
Crash Creative - Chattanooga Web Design and Marketing

Let’s face it: most businesses don’t run a blog because they like writing. They do it because they want to […]

How to Make Your Blog an SEO Hit
Jess Flack

5 Bad SEO Practices To Avoid (And What to Do Instead)

by fuze @ fuze

If you want your SEO efforts to really pay off, then you’ve got to be using tactics that work for the long term. In 2004, you could spam your way to Google’s Page one but use those tactics today and Google algorithm updates like Hummingbird, Panda, Penguin and Pigeon would make your site completely forgotten. […]

The post 5 Bad SEO Practices To Avoid (And What to Do Instead) appeared first on fuze.

Guest Posting for Massive SEO Traffic

by Joseph Hogue, CFA @ My Work From Home Money

Learn how to use guest posting SEO as the last push to rank on the first page of Google We’ve covered guest posting as a way for new bloggers to get visitors to their site but it can also be just as important in your process to rank an article in the top of search […]

The post Guest Posting for Massive SEO Traffic appeared first on My Work From Home Money.

How to Fix a Blog You Didn’t Know was Broken

by Joseph Hogue, CFA @ My Work From Home Money

An SEO content audit can reveal a goldmine of information to improve and fix a blog for more traffic You’ve started blogging and love seeing your traffic stats grow but there’s a problem… They aren’t growing fast enough! You aren’t making the kind of money you thought you would blogging. Your blog isn’t ranking for […]

The post How to Fix a Blog You Didn’t Know was Broken appeared first on My Work From Home Money.

SEO Basics: What is an Above the Fold Google Result?

by Brian @ SEO Basics – Internet Marketing Blog

Ecreative SEO Basics explains what is meant by "above the fold" Google search engine results, and why the above the fold position is different for different users, and for different search terms.

Search Engine Optimization (SEO) Basics | TopRank Blog

Search Engine Optimization (SEO) Basics | TopRank Blog


Online Marketing Blog - TopRank®

Learn about the search engine optimization (SEO) basic tactics and tips to get more organic traffic for your website from the TopRank blog.

SEO Basics: Hyphen or Underscore for SEO URLs?

by Brian @ SEO Basics – Internet Marketing Blog

SEO basics tackles the question of whether to use hyphens or underscores for your SEO URLs. There's a surprising amount of debate over this topic, mostly due to one poorly worded comment made by Google; however, the right answer in this case is very clear.

The Art of Marketing and Advertising Promotion

by fuze @ fuze

It is common knowledge that for a business to prosper it has to be visible and out there to capture audiences as well as raise awareness your service or product benefits. Undoubtedly, the internet is at the forefront. An open pathway that offers a route that is far less expensive to reach audiences. ‘Offline’ methods […]

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The Art of Creating Search Engine Friendly Content

by Brian Chaney @ Crash Creative

Crash Creative
Crash Creative - Chattanooga Web Design and Marketing

What does it mean to optimize content? How is that done? Search engines relish well-organized content. And so do your […]

The Art of Creating Search Engine Friendly Content
Brian Chaney

SEO basics: What does Google do?

SEO basics: What does Google do?

by Marieke van de Rakt @ Yoast • SEO for everyone

How does Google work? What does Google actually do? For many of you this will be fairly old news. But for all the SEO newbies: let me explain (in easy to understand prose) what Google actually does. Understanding Google could really help you create an SEO strategy that works! How does Google work? Search engines […]

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How to Better Your SEO in an Hour with Internal Link Building

by Kristen McCormick @ ThriveHive

Every small business owner wants to get more traffic to their website.  Organic traffic, in particular, is the most coveted form of traffic and refers to […]

The post How to Better Your SEO in an Hour with Internal Link Building appeared first on ThriveHive.

Keyword Competition Analysis: One Metric That Matters To All SEOs

by fuze @ fuze

So you’ve gotten your website all set up. It’s time to get those visitors, right? The thing is, getting them all depends on your keywords. Good luck getting on page one of Google with the Fortune 500 companies all targeting your keywords. To win on page one, you’d need to compete, using the right metric. […]

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SEO basics: How to optimize a blog post?

SEO basics: How to optimize a blog post?

by Marieke van de Rakt @ Yoast • SEO for everyone

Content writing should be a key element of every SEO strategy. How do you make sure your blog posts have the highest chance to rank well in Google? What are the successive steps you’ll need to take? In this post, I’ll take you back to the very basics of SEO. How do you optimize a blog post? […]

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What is on-page SEO?

What is on-page SEO?

by Marieke van de Rakt @ Yoast • SEO for everyone

Every SEO strategy is focused on ranking as high as possible in the search engines. To do this, we all try to design and develop a website that Google’s secret algorithm will love. That’s basically what SEO is about. The factors in Google’s algorithm can be divided into two categories which will determine the ranking of […]

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Search Engine Optimization (SEO) | Basics - GeeksforGeeks

Search Engine Optimization (SEO) | Basics - GeeksforGeeks


GeeksforGeeks

Search engine optimization (SEO) is the process of improving the ranking (visibility) of a website in search engines. The higher (or more frequently) a web… Read More »

Understand DoFollow & Nofollow Link: SEO Basics

Understand DoFollow & Nofollow Link: SEO Basics


ShoutMeLoud

What is dofollow links and what is nofollow links. Understand nofollow & dofollow link attributes and how to use nofollow links.

The Hidden Marketing Power In Blog Posts You Aren’t Using

by fuze @ fuze

Posting links to your latest blog posts on social media is a great way to promote your posts. But that’s where most bloggers stop. Some may go the extra mile and duplicate the post a few weeks later, trying to squeeze a little more promotional juice from the post. But there is a far more […]

The post The Hidden Marketing Power In Blog Posts You Aren’t Using appeared first on fuze.

SEO Title Tags: Best Practices and Examples

by Adam Coombs @ Unamo Blog

Title tags in SEO are like the title of your book for the demographics of your two most important types of readers; people and robots. The people need to know what they can expect to find on your page when they click the link. The robots (crawlers) prioritize your page and its content through a […]

How To Be A Better Digital Marketer Using Heatmaps

by fuze @ fuze

As a digital marketer, the most valuable information on your website would be to know what areas your clients click on the most, and why. To know this, you would opt to conduct a survey and have your visitors directly tell you where they are clicking, and why. But, surveys are not the most appropriate methods […]

The post How To Be A Better Digital Marketer Using Heatmaps appeared first on fuze.

How to Learn SEO Basics: 5 of the Best Resources to Bookmark

How to Learn SEO Basics: 5 of the Best Resources to Bookmark


Business 2 Community

Just about anybody doing business online today understands the benefits and value of having a great SEO strategy in place. Even though they realize that SEO can help grow their business and even take…

Local SEO for Small Businesses

by Adam Coombs @ Unamo Blog

Local SEO for Small Businesses The organic search results are already a tough place to fight for top rankings. Local search results? Even harder. Besides traditional SEO, there are a variety of local SEO ranking factors that small businesses and even larger franchises have to worry about when jockeying for the top positions for localized […]

SEO Basics: How to Make Your Website Google-Friendly

SEO Basics: How to Make Your Website Google-Friendly


The Balance

SEO Basics you need to know to make your website Google friendly. Follow these tips to get a lot of free traffic to your website from Google.

Social tags

Social tags


OnCrawl : Onsite SEO monitoring tool

Our Data Content is a key SEO ranking factor. But to expand your content to a wider audience, you need to improve its potential outreach. This is where social tags can help. Social tags refer to Op...

On-Page vs Off-Page SEO

by ThriveHive @ ThriveHive

Advancements in search engine capabilities, as well as their widespread use among consumers, have shifted marketing priorities of businesses big and small today. It’s no longer […]

The post On-Page vs Off-Page SEO appeared first on ThriveHive.

How to start a blog

How to start a blog

by Marieke van de Rakt @ Yoast • SEO for everyone

If you’re thinking about starting a blog, the most important thing I have to say to you is: go for it! Start your blog! Just do it! Blogging is a great SEO strategy, it’s a wonderful marketing tool and blogging is lots of fun! A new blog will allow you to make smart and strategic choices. […]

The post How to start a blog appeared first on Yoast.

How to optimize your crawl budget?

by Sarah @ OnCrawl : Onsite SEO monitoring tool

In May, we held a webinar in French on Google’s crawl budget. For his second webinar with OnCrawl, Erlé Alberton, ex head of SEO for Orange & Sosh ( a French Internet provider) and now Customer Success Manager for OnCrawl introduces the crawl budget concept, best practices to optimize it, what to avoid, etc. Practical examples will illustrate this concept that was recently confirmed by Google’s team.

What Google says about crawl budget

Mid-January, Google posted an article on their blog stating: “we don’t have a single term that would describe everything that “crawl budget” stands for externally. ” In other words [...]

The post How to optimize your crawl budget? appeared first on OnCrawl : Onsite SEO monitoring tool.

Multiregional Tracking in Unamo SEO

by Adam Coombs @ Unamo Blog

With Multiregional Keyword Tracking you’ll be able to track keywords in multiple regions in your Unamo SEO campaign. ​ Multiregional tracking only applies to Google; however, with a variety of local search engines in various countries, you can check the success of your keywords in one region against their success in another. By doing this, […]

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

SEO Basics: Why SEO Is a Feminine Approach To Business and Traffic

SEO Basics: Why SEO Is a Feminine Approach To Business and Traffic


Nathalie Lussier

Learn SEO basics for 2015: search engine optimization is all about letting people come to you.

SEO the Movie: you should watch this!

by Francois Goube @ OnCrawl : Onsite SEO monitoring tool

I have been in the SEO industry for over 15 years now. One thing I love is the open-mindedness and kindness of the people in the SEOsphere. I have to admit I owe a lot to the pioneers of SEO. I’ve been spending so much time on Webmaster World and dropping tons of lines on seo-related mailing lists back in the 2000’s. The challenging discussions and the test-and-learn attitude that most of the pioneers have promoted have been crafting my skills for years.

That’s why when I saw that a movie was released about SEO, I felt I was 25 again! [...]

The post SEO the Movie: you should watch this! appeared first on OnCrawl : Onsite SEO monitoring tool.

SEO Made Simple: A Step-by-Step Guide

SEO Made Simple: A Step-by-Step Guide


Neil Patel

Guess how many blog posts are published each day. Any ideas? Over 2 million. That means 46 people have pressed publish by the time you read these 4 sentences. This makes it kinda tough to stand out. But you have to, if you want to make your blog a successful one, that is. While I …

Business Heading in a New Direction – Stack Plastics

by admin @ Internet Marketing Blog

Problem: Stack Plastics, a Bay Area Injection Molding Company, was heading in a new direction—spearheaded by the launch of a brand new website. They contacted Ecreativeworks to ensure best practices SEO were implemented to create a new emphasis on targeting organic customers. Solution: From implementation to launch, and through ongoing optimization, Ecreativeworks ensured the framework […]

5 Mobile SEO Mistakes That Are Sabotaging Your Mobile Marketing Efforts

by Harsh Agrawal @ ShoutMeLoud

SEO remains one of the most popular topics on the internet. Why? Because webmasters are always fighting to get search traffic – the better your pages are optimized for search engines, the more chances you have to rank your content, and the more traffic you’ll drive to your site. That’s not all; it equally means […]

5 Mobile SEO Mistakes That Are Sabotaging Your Mobile Marketing Efforts is a post from ShoutMeLoud - Shouters Who Inspires

5 SEO Basics for 2017 that you Need to Know

5 SEO Basics for 2017 that you Need to Know


DemandZEN

Read the 5 SEO basics for 2017 that you must know to succeed! The right SEO basics in 2017 can dramatically increase your traffic and rankings.

Tax Planning: What to Consider When You’re Thinking Of Selling Your Business

by Tricia Halliday @ Business advice from is4profit

One of the key issues for business owners planning to retire or sell a business centres on how best they plan their tax liability. To maximise the best outcome business owners should plan well in advance. In our experience, it is never too early to consider financial planning and whilst ‘younger’ businesses may not place this at the top of the agenda right now, the reality is that planning at an early stage can be structured to help with current tax liabilities as well as those on retirement or sale. Capital Gains Tax Both Capital Gains Tax (CGT) and Inheritance Tax (IHT) need to be considered carefully as part of the planning exercise and examined in close detail – without appropriate planning for these two very real scenarios business owners might find themselves or their ‘estate’, handing a blank cheque to the tax man! CGT is payable when you sell an asset, for example, a property or a business and there has been an increase in the value of the asset. Currently, CGT rates on most gains reduced from 18% to 10% for basic rate tax payers and from 28% to 20% for higher rate tax payers from April last year. However there are exceptions, gains from the sale of a residential property that does not qualify for full principal private residence relief continue to be taxed at 18%/28%. Don’t leave it too late to consider your CGT liabilities, especially if you are planning to sell investments made many years ago. It can be quite a shock to realise how large the CGT liability can be. CGT liabilities can be reduced by utilising the tax allowances to which you are entitled and by careful planning of your CGT position throughout your life. You can, of course, ensure you offset capital gains on successful investments with losses from investments that haven’t worked out so well. Losses can also be carried forward to offset gains in future tax years and equally important is the use of your Annual Exempt Amount (AEA). Currently capital gains of £11,300 or less for individuals are exempt from CGT. AEA for most trustees has increased to £5,650. Moreover, a priority for any business owner should be the setting up a will as the first step in any estate-planning exercise, not only to make certain that matters are dealt with in a tax-efficient way, but to ensure that your exact wishes are carried out. Having a will means you avoid relying on the intestacy rules that come into play where there is no will. Effectively the law decides what happens to the estate, – remember the point above about writing a blank cheque to the tax man! This can lead to financial anxiety for the surviving spouse/family along with a possible immediate charge to IHT. Inheritance Tax If you don’t want to give directly, you could consider a trust. With a little planning, you can transfer asset(s) into a trust with minimal CGT or IHT consequences and it can also reduce your taxable estate. There are, however, some additional tax charges and costs related to trusts that may be applicable. If you are interested in setting up a trust, you should have a conversation with your accountant/lawyer first to ensure that setting up a trust will meet your requirements. Everyone has an inheritance tax (IHT) Nil Rate Band of £325,000 and this will remain frozen until 2020/21. In addition to the main nil-rate band, the Residence Nil Rate (RNRB) came into force in April 2017. The maximum RNRB allowance this tax year will be £100,000 rising by £25,000 in each of the next three tax years. This will effectively raise the IHT free allowance to £500,000 per person. Where married couples jointly own a family home and wish to leave this to their children, the total IHT exemption will rise to £1m by 2020/21. Business Property Relief Business Property Relief can, with careful planning, potentially remove the full value of a business – sole trader, partnership, or shares in private company from being subject to an IHT charge, either via lifetime gifts or on death. You can gift as much cash as you like during your lifetime, in what is referred to as a ‘potentially exempt transfer’. Gifting income producing assets to your children, such as shares in the family business or an investment property, is also a good way of reducing the overall family income tax bill whilst at the same time conducting succession planning. Do take care to ensure there are no CGT or IHT liabilities that crystallise on the gift/transfer. Think also about testamentary gifts out of your estate to a charity or leaving part or your entire estate to a charity. This act of benevolence can reduce the amount of IHT payable on your estate, whilst benefiting your charity of choice. You can also cut the Inheritance Tax rate payable on the rest of your estate from 40% to 36% if you leave a minimum of 10% of your net estate to your preferred charity. These areas can be daunting, but with a bit of careful planning it is possible to mitigate your exposure to unwanted CGT/IHT liabilities. The word is always to seek professional advice. Tricia Halliday, director of personal and corporate tax, Martin Aitken & Co. Limited

The post Tax Planning: What to Consider When You’re Thinking Of Selling Your Business appeared first on Business advice from is4profit.

SEO basics: What is crawlability?

SEO basics: What is crawlability?

by Marieke van de Rakt @ Yoast • SEO for everyone

Ranking in the search engines requires a website with flawless technical SEO. Luckily, the Yoast SEO plugin takes care of (almost) everything on your WordPress site. Still, if you really want to get most out of your website and keep on outranking the competition, some basic knowledge of technical SEO is a must. In this post, […]

The post SEO basics: What is crawlability? appeared first on Yoast.

Search Engine Optimization — Basics - Berkeley Advanced Media Institute

Search Engine Optimization — Basics - Berkeley Advanced Media Institute


Berkeley Advanced Media Institute

Search Engine Optimization is the process of structuring content so it can be easily found.

SEO basics: How to optimize a blog post? • Yoast

SEO basics: How to optimize a blog post? • Yoast


Yoast

How to optimize a blog post? In this SEO basics post, we clearly describe the first steps you should take to make a blog post rank.

Three Do-It-Yourself SEO Steps You Can Take On Your Website Today

by Max Faingezicht @ ThriveHive

Tackling your business website’s SEO (search engine optimization) can be an intimidating task. Getting your business on the first page of Google may seem like quite a […]

The post Three Do-It-Yourself SEO Steps You Can Take On Your Website Today appeared first on ThriveHive.

SEO basics: What’s new in 2017 for small business owners

SEO basics: What’s new in 2017 for small business owners


GrowthLab

Here are the top five recent SEO updates, and what small business owners need to know about them.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

Video SEO: Factors for Ranking in the Top 10 on Google

by Adam Coombs @ Unamo Blog

What does it take to rank your video in the top 10 results on Google? And on YouTube? Well, these are two very different enterprises entirely. A recent study found that 64% of all YouTube videos appearing in Google search results had a different rank hierarchy when searched on YouTube. In other words, videos ranking […]

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)


Hobo

Updated: SEO for Beginners 2016. A guide to search engine optimisation for Google in the UK and aimed at beginners.

SEO basics: What is SEO?

SEO basics: What is SEO?

by Marieke van de Rakt @ Yoast • SEO for everyone

SEO is the acronym for Search Engine Optimization. It’s the practice of optimizing websites to make them reach a high position in Google’s – or another search engine’s – search results. SEO focuses on rankings in the organic (non-paid) search results. In this post, I’ll answer the question “What is SEO?” and I’ll explain how […]

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Search Engine Marketing Fundamentals | BrainStation

Search Engine Marketing Fundamentals | BrainStation


BrainStation

BrainStation Vancouver's Intro to SEO/SEM & Analytics Workshop

A Guide to International SEO: Strategies and Guidelines

by Natalie Severt @ Unamo Blog

You have a business. Your business has a website. You use localized keyword research and traditional SEO tactics to help your business rank well online. You have a diversified backlink profile and high domain authority. Congratulations! But now you want to expand. And this is where it gets complicated. How do you create an international […]

SEO Basics: Best Practices for E-Commerce

by Kasia Perzyńska @ Sleeknote.com

The post SEO Basics: Best Practices for E-Commerce appeared first on Sleeknote.com.

SEO BASICS

by Matt Klein @ PEEK - PRSNL Branding


What's included:
• Everything you need to know to learn the basics of Search Engine Optimization
• Insights into how SEO works, and what you need to do to begin indexing yourself
• Steps to take so your content will begin populating in relevant search results

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SEO Basics 101 – 5 Simple Things Any Business Can Do To Improve their SEO | Crash Creative

SEO Basics 101 – 5 Simple Things Any Business Can Do To Improve their SEO | Crash Creative


Crash Creative

As a business that is looking to expand your online presence, you likely have heard a lot about search engine optimization. For many businesses, search eng

Google Penguin explained

Google Penguin explained

by Joost de Valk @ Yoast • SEO for everyone

One of the most painful Google updates that can hit a website is called Penguin. Google Penguin aims to remove sites from the search results that have been trying to game Google by buying or otherwise “unnaturally acquiring” links to their website. It does that by basically applying a negative value to specific links. So if you […]

The post Google Penguin explained appeared first on Yoast.

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