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What Is CPA Affiliate Marketing?

by Michael Rogers @ Affiliate Marketer Training

Cost Per Acquisition (CPA), otherwise known as Cost Per Action, is a form of affiliate marketing where advertisers pay for a specific form of acquisition or action to be taken. Acquisitions can range from clicks to requests for service, to filling out forms, to installs and downloads depending on the details of the contract. CPA […]

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Marketing Day: Live chat best practices, the holy grail of engagement & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Digital Marketing Weekly Roundup – February 27, 2017

by Sean ORourke @ Marketing Terms

It's finally here! Digital Marketing Tools - The Ultimate Reference If you like the conference calendar, you'll love this. The goal here is to find the ideal blend of completeness and usability. Currently, this means [...]

The post Digital Marketing Weekly Roundup – February 27, 2017 appeared first on Marketing Terms.

How To Use Social Media For Affiliate Marketing

by Michael Rogers @ Affiliate Marketer Training

Using social media for affiliate marketing is one of the simplest and quickest ways to begin making money online. Affiliate marketing is a partnership between a company and an external website, where the external party helps to promote a product or products, and the company pays the external party a commission for each click that […]

The post How To Use Social Media For Affiliate Marketing appeared first on Affiliate Marketer Training.

Checklist for Optimizing Your Funnel from Top to Bottom

by Sam Warren @ AWR

Depending on the size of your organization and what your particular KPIs look like, you may not get a whole lot of time to focus on the big picture. When it comes to UX and CRO, this can be particularly challenging even for the most experienced marketers and specialists. The reason is simple, there’s too … Continue reading "Checklist for Optimizing Your Funnel from Top to Bottom"

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Frustrated With Your Website and Internet marketing?

by btvbill @ Vermont Web Design, Web Hosting and Development

As the web becomes more complicated and crowded it’s easy to see why many business owners become frustrated with their website, social media and Internet marketing plans. Read below or contact us now at 802-233-3261 if you’d like to kick your web marketing campaign back into high gear. So why are so many business owners frustrated with their websites and web marketing? Here’s why: Back in the late 1990’s all you needed was a website. You could literally “set it and forget it”. Those were the glory days and early beginnings of websites. Most businesses didn’t have a clue about websites or email and getting a first page ranking in Yahoo (the number one search engine in pre-Google days) was relatively easy. Fast forward to 2017 where it seems everyone is on the web, fighting tooth and nail for the coveted first page search results in Google.  Social media evolved and everyone rushed to Facebook, Instagram, Pinterest, etc., in an attempt to market their businesses online. Your Facebook Page Organic Posts is Actually Seen By Only 2% of Your Fans from Hubspot: A study from Edgerank Checker found that between February 2012 and March 2014, organic reach for the average […]

The post Frustrated With Your Website and Internet marketing? appeared first on Vermont Web Design, Web Hosting and Development.

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

How to Lose Friends and Not Influence People [Content Matters Podcast, Ep. 28]

by Andy Crestodina @ Orbit Media Studios

As a digital marketer, you’ll often aim to contribute content to other blogs in an effort to increase your reach and influence. There are effective—and ineffective—ways to conduct your outreach. In this episode, we’ll explore blogger outreach do’s and dont’s.

Listen…

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The post How to Lose Friends and Not Influence People [Content Matters Podcast, Ep. 28] appeared first on Orbit Media Studios.

What Is The Best Affiliate Marketing Training Program To Sign Up For?

by Michael Rogers @ Affiliate Marketer Training

When I first decided to start my own company and was looking into the different ways to make money online, I was shocked by the amount of scams, so-called “gurus” and get-rich-quick schemes that were out there. I kept coming across company after company, website after website, promising to help me make millions online overnight. […]

The post What Is The Best Affiliate Marketing Training Program To Sign Up For? appeared first on Affiliate Marketer Training.

The Ultimate Guide to Working with Influencers

by Ben Kazinik @ Orbit Media Studios

When I started doing inbound marketing, the thought of working with social media stars seemed like taking a cruise with Oprah. What is the likelihood of that ever happening unless you’re Barack Obama or Tom Hanks?

I thought that influencers were…

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Marketing Day: The new attribution challenge, adding chatbots to your arsenal & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

What Is Search Engine Optimization And Why Is It Important

What Is Search Engine Optimization And Why Is It Important


reliablesoft.net

Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. What is SEO? Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

How to do Keyword Research Effectively and Increase your Traffic

by Alex Chris @ Digital Marketing Tips

It is widely known in the Digital Marketing World that many ‘actions’ are triggered by keywords. Whether these are typed as queries in the Google search box or as questions in Quora or even Facebook, keywords show the intent of the user and that’s why they are very important. The way the Internet works today […]

How to Boost your SEO with Schema Markup

by Alex Chris @ Digital Marketing Tips

Besides traditional SEO practices, there are modern ways to improve your SEO and schemas (also known as structured data, rich snippets or micro data) are among these techniques. Keep reading to find out what are schemas, why they are becoming important and how to use them in your website. What is schema markup? Structured data […]

10 Chrome Extensions That Every Social Media Marketer Should Know

by Erin Feldman @ AWR

Social media like Facebook, Twitter, Instagram and others are great platforms for marketing your business, as they will help you reach and interact with a lot of potential customers. If utilized properly, it will give you the publicity that will positively affect your business. Related to this are Chrome Extensions, which are small applications or … Continue reading "10 Chrome Extensions That Every Social Media Marketer Should Know"

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SEO and your digital marketing strategy | Pronto Marketing

SEO and your digital marketing strategy | Pronto Marketing


Pronto Marketing

Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy; a focused element of an overall holistic approach to driving customers to your business via online platforms. In other words, marketing the modern way!What is SEO?SEO is primarily concerned with ensuring that your website ranks higher in search engine results, thereby driving more traffic to your site and potentially more business.

Using Facial Recognition Technology to Segment Your Email List

by Paul Shapiro @ Paul Shapiro's Search Wilderness

My email list is… 75.57% Male 24.43% Female 15.27% Ages 16-20 37.40% Ages 21-30 31.30% Ages 31-40 9.16% Ages 41-50 5.34% Ages 51-60 1.53% Ages 61+ I determined this using a picture of your face. Let me explain… I confess, I’m a nerd and I love myself a good API. This post is very nerdy […]

The post Using Facial Recognition Technology to Segment Your Email List appeared first on Search Wilderness.

What Does SEO Mean? Discover What You Really Need to Know!

What Does SEO Mean? Discover What You Really Need to Know!


Vermont Web Design, Web Hosting and Development

SEO stands for "search engine optimization". Everyone seems to have heard about and uses the term "SEO" but many do not know what SEO means, or what it does

4 Online Content Ideas to Use in 2016

by AudiologyDesign @ AudiologyDesign

Your online marketing strategy needs to be more tactical and creative than ever in order to stand out in the competitive online world. Content marketing is a great way to...

The post 4 Online Content Ideas to Use in 2016 appeared first on AudiologyDesign.

What is Web 2.0 | Web 2.0 Definition | SEO Buzz Internet Marketing

What is Web 2.0 | Web 2.0 Definition | SEO Buzz Internet Marketing


Internet Marketing Company - SEO Buzz

What is Web 2.0 and what should business owners do differently? Read this Web 2.0 definition that will change how you market your business!

Why “Original Ideas” Are Killing Your Content Marketing Campaigns

by Puranjay Singh @ AWR

“Originality” is the original sin of marketing. Blame it on the valorization of Don Draper-esque figures, but there is a widespread belief that to be successful in marketing, you have to come up with wildly original ideas. The end result is marketers who chase originality just for the sake of being original. I have the … Continue reading "Why “Original Ideas” Are Killing Your Content Marketing Campaigns"

The post Why “Original Ideas” Are Killing Your Content Marketing Campaigns appeared first on AWR.

What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization?


Search Engine Land

Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more.

Email Signup Forms: The 3 Factors in Boosting your Email Signup Form

by Andy Crestodina @ Orbit Media Studios

To be successful at email marketing, you need to grow your list of email subscribers. To grow your list of subscribers, you need a great email signup form. The growth of your email list depends on how you design that…

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The post Email Signup Forms: The 3 Factors in Boosting your Email Signup Form appeared first on Orbit Media Studios.

Difference between SEO and SEA

Difference between SEO and SEA


Queromedia

SEO vs SEA What's the difference between SEO and SEA? An internet user who performs a search in Google typically receives two types of results: organic or

Search Engine Optimization - SEO | Textivia, Inc. - Raleigh, NC

Search Engine Optimization - SEO | Textivia, Inc. - Raleigh, NC


Textivia, Inc.

Textivia, Inc. of Raleigh, NC provides premier organic search engine optimization (SEO) services to clients in a vast array of industries nationwide.

How You Relate Content Marketing and SEO?

How You Relate Content Marketing and SEO?


AWR

Content marketing and SEO have replaced traditional marketing tactics to the next level. Since their inception, both of these concepts have also undergone much change.

Marketing Day: Facebook tests Bonfire video app, a personalization road map & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

How to Share Third Party Content on Social Media Without Breaking Copyright Laws

by David McBee @ David McBee, Internet Marketing Speaker, Trainer and Consultant

It seems innocent enough. Taking that meme or picture you found on the web and sharing it on your Business’ Facebook page, right? I mean, who can be expected to generate fresh original content every day, multiple times a day? Grabbing a cute pic from Pinterest and posting it to your business’s Facebook page is […]

An SEO Driven Approach To Content Marketing: The Complete Guide

An SEO Driven Approach To Content Marketing: The Complete Guide


CoSchedule Blog

An SEO Driven Approach To Content Marketing: The Complete Guide

How to Run an Online Store that Puts SEO First

by Alex Chris @ Digital Marketing Tips

There’s never been a better time in history to put together an ecommerce business. With a growing audience of eager online shoppers and a variety of useful tools at your fingertips, it’s increasingly easy, affordable and effective, if you go about it in the right way. The online marketplace is already saturated with ecommerce entrepreneurs […]

If You’re Emailing Your Patients, the Question is When

by MedNet Technologies @ MedNet Technologies

Many of our MedNet | Advice Media clients use email marketing to their current and potential patients. While any communication with your patients is valuable, there are some things to consider when creating and sending your next email. First some facts about email marketing There are more statistics on email marketing than time to go...

SEO vs. SEM vs. Marketing Engine Optimization (MEO)

SEO vs. SEM vs. Marketing Engine Optimization (MEO)


DesignCo Marketing, Inc.

SEO vs. SEM vs. MEO are three related but different strategies to increasing marketing effectiveness. SEO is well known but often overemphasized. SEM is...

How to Build a Lead Magnet Into Your Product to Fuel Growth

by Today's Industry Insider @ The Kissmetrics Marketing Blog

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value […]

Quick & Actionable Guide to eCommerce Customer Segmentation

by Stephan Markov @ AWR

Have you already heard that you should not be doing a “one-size fits all” kind of marketing? Of course you have. Probably a million times, I bet. You’ve also heard of segmentation and that you should hack and slash your customers into separate groups called “segments”. All good, but you never started doing it, simply … Continue reading "Quick & Actionable Guide to eCommerce Customer Segmentation"

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Setting Your Customer Engagement Emails on Automation Using Kissmetrics

by Zach Bulygo @ The Kissmetrics Marketing Blog

Human attention spans are embarrassingly bad. I’d be lucky to get just 5% of people to read this entire post. Most probably won’t get past the intro, so I’ll get to the point: In this age of infinite distraction, brands that can keep their customers engaged with the product are bound for long-term success. Fads […]

Stop Learning, Start Doing – 4 Formulas For Focus

by nobox @ nobox creatives

In the age of information it is damn near impossible to put down the resources and pick up the pace on that little thing called action. As a small business owner you are bombarded with software solutions, productivity tips, time-saving tools and more marketing advice than you know what to do with. It is [...]

The post Stop Learning, Start Doing – 4 Formulas For Focus appeared first on nobox creatives.

Getting Ready for Napa Summit 2017

by Sean ORourke @ Marketing Terms

When you find yourself researching something enough, it often makes sense to blog it. Such is the case with Napa Summit, an SEO/SEM conference on March 30-31 in Napa Valley, CA. After seeing the list of [...]

The post Getting Ready for Napa Summit 2017 appeared first on Marketing Terms.

What Is SEM? Does SEM Include SEO?

What Is SEM? Does SEM Include SEO?


Bruce Clay, Inc. Blog

Google and digital marketing leaders define SEM as exclusively paid search. The history of the term's 2001 coining and evolving use tells a richer story.

Homepages Rarely Convert Because These 6 Elements Are Often Ignored

by Today's Industry Insider @ The Kissmetrics Marketing Blog

No, this headline isn’t clickbait. This article does contain critical homepage elements that are often overlooked. And you might be ignoring them. In fact, the examples I share here are a sure sign that many marketers still ignore critical homepage elements. And conversions are lost for these simple reasons. I’m not going to rehash what […]

A Digital Marketing Guide for Social Enterprise

by emergentdig @ Emergent Digital

Use Social Media and Search Marketing to make an Impact So you’ve entered the world of social enterprise, using your time, money, and effort to further an important cause that can make our world a better place. Here at Emergent Digital, we think this is a highly noble endeavor. We began this business to help anyone involved in social enterprise ...

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The post A Digital Marketing Guide for Social Enterprise appeared first on Emergent Digital.

Essential Internet Marketing Tools for your Web Business

by btvbill @ Vermont Web Design, Web Hosting and Development

I’m not crazy about shopping malls on Black Friday so I always look forward to the unbelievable deals on Internet marketing software that are MUCH less cost than during any other time of year. Here are the best deals I’ve found and will add more, as they become available. Many of these deals are Black Friday but many are also “evergreen” which means they will be around for awhile longer. Bottom line, if you need the product or service below, get it now. Sometimes the discounts change and you don’t want to miss out on the best deals. If you’re looking for ways to promote your website, automate social media and e-mail marketing, you’re in luck. Need a new domain name? Starting a new website or want to simply add a domain? Check out the Namecheap Black Friday/Cyber Monday deals. Get online for under $3! Web hosting for the do it yourself crowd. If you need to manage your own web hosting, I have used Hostgator in the past for several of my clients and it worked quite well. Blue Host is also a great, inexpensive web hosting solution as well. If you’d prefer manage web hosting, stick with Alpine […]

The post Essential Internet Marketing Tools for your Web Business appeared first on Vermont Web Design, Web Hosting and Development.

How to Integrate SEO and Social Media Marketing

by Paul Shapiro @ Paul Shapiro's Search Wilderness

I’ve been busy blogging away over on Marketing Land about ways to integrate SEO and Social Media practices for mutual benefit. The first piece, How to Leverage Social Media for SEO: Link Building, covers the integrating SEO and Social Media via link building. Check it out to learn how Google+, Twitter, YouTube, and Facbook (via […]

The post How to Integrate SEO and Social Media Marketing appeared first on Search Wilderness.

How To Find The Best Online Affiliate Marketing Programs

by Michael Rogers @ Affiliate Marketer Training

As you might have already discovered, finding the best online affiliate marketing programs can be a difficult task, especially when you’re new to the industry. I will never claim to “know it all” but I’ve been at this affiliate marketing game for awhile now, so hopefully I can provide some tips, tricks, and things I’ve […]

The post How To Find The Best Online Affiliate Marketing Programs appeared first on Affiliate Marketer Training.

7 Ways B2Cs Should Promote Their Products Through Nostalgia

by Lexie Lu @ AWR

We often think fondly about our pasts. Whether we’re reminiscing about our childhood or our high school days, it’s comforting to remember all the products, items and brands we loved growing up. Because of these strong feelings and connections, it’s no wonder today’s companies are jumping to nostalgia to market their products or services. Nostalgia … Continue reading "7 Ways B2Cs Should Promote Their Products Through Nostalgia"

The post 7 Ways B2Cs Should Promote Their Products Through Nostalgia appeared first on AWR.

Marketing Day: AMP links at large, August’s top 10 YouTube video ads & FTC news

by Amy Gesenhues @ Marketing Day – Marketing Land

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Facebook’s, Instagram’s and Snapchat’s audience size estimates compareSep 15, 2017 by Tim Peterson Facebook’s and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those […]

Marketing Day: Facebook Instant Articles update, Google Display Network & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

3 Actionable Small Business Social Media Tips

by emergentdig @ Emergent Digital

Simple Ways You can Optimize Your Social Media Presence Today Small business social media strategies are often based on lean tactics that can be easily implemented. As you move from market research to startup and full-blown small business, your advertising must be cost-efficient. You’re probably still looking for investors. You likely need as much capital available for expansion. A small ...

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How to Leverage SEO for B2B Lead Generation

How to Leverage SEO for B2B Lead Generation


Marketo Marketing Blog - Best Practices and Thought Leadership

Most marketers’ primary concern is generating enough new leads … because most marketers don’t realize the power of modern SEO for lead gen.

SEO: The Beginner's Guide to Search Engine Optimization from Moz

SEO: The Beginner's Guide to Search Engine Optimization from Moz


Moz

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.

Solo Build It Review & Real World Example

by Michael Rogers @ Affiliate Marketer Training

This Solo Build It! review isn’t going to be your typical product review. My hope is that this review is much different than any other review you’ve ever seen before, and a very unique review of Solo Build It! that I doubt anyone else will attempt to replicate. I have personally been a Solo Build […]

The post Solo Build It Review & Real World Example appeared first on Affiliate Marketer Training.

Can I use blackhat article spinning (spintax) for whitehat purposes?

by Patrick Coombe @ Paul Shapiro's Search Wilderness

Whilst chatting in our office last week, reminiscing of ye old SEO tactics such as article spinning, automated backlink tools, etc, we started talking about article spinning and how it might have some legitimate value in certain use cases. But first, let’s just one thing straight: In no way do I / we condone the […]

The post Can I use blackhat article spinning (spintax) for whitehat purposes? appeared first on Search Wilderness.

Why Affiliate Marketers Suck

by Michael Rogers @ Affiliate Marketer Training

Affiliate marketers suck. I think I’m allowed to say that as I’ve been earning a full-time income with affiliate marketing since 2011. But what do I mean? Why would I say people in my own profession suck? To be honest, I’m just at a point now where I’m fed up with the unethical nature of […]

The post Why Affiliate Marketers Suck appeared first on Affiliate Marketer Training.

How to Start a Blog: The Beginner’s Guide to Content Marketing

by Andy Crestodina @ Orbit Media Studios

Beginnings are beautiful. But they’re also scary, confusing and frustrating. There are hundreds of possible first steps in starting a blog and your content marketing efforts. So many decisions to make.

How do I start a blog? Am I doing this…

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The post How to Start a Blog: The Beginner’s Guide to Content Marketing appeared first on Orbit Media Studios.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

Adventures in Hubspot with a Marketing Rookie

by Becki Dilworth @ Bayshore Solutions

A marketing newby uses HubSpot to build a full marketing automation campaign By Tara Karst As the Office Administrator at Bayshore Solutions, my day usually consists of answering a lot of phone calls, greeting guests, ordering office supplies and organizing events. Before starting at Bayshore Solutions two years ago I had been a counselor for […]

5 Blogging Benefits for B2B Companies

by Aaron @ Internet Marketing Blog

As businesses in the B2B market continue to grow their online presence, they frequently look at other internet marketing opportunities of which they can take advantage. One of those options is a blog for their website. The initial reaction of creating a blog for many companies is one of excitement … Until they sit down […]

SEO basics: What is a slug and how to optimize it • Yoast

SEO basics: What is a slug and how to optimize it • Yoast


Yoast

In this post, we'll explain what a slug is and how you should use it the best way possible. In WordPress, it's really easy to optimize!

4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company

by Today's Industry Insider @ The Kissmetrics Marketing Blog

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top […]

Using Craigslist For Affiliate Marketing: A Good Strategy?

by Michael Rogers @ Affiliate Marketer Training

The internet is filled with potential, and those who are looking for ways to improve their salary potential and make it easier to work from home will often have questions about exactly what the best paths to their goals are. One of the best choices out there is affiliate marketing, and learning more about it […]

The post Using Craigslist For Affiliate Marketing: A Good Strategy? appeared first on Affiliate Marketer Training.

Advantages Of Affiliate Marketing Over Other “Make Money Online” Techniques

by Michael Rogers @ Affiliate Marketer Training

Wouldn’t it be great if all those “make money online” programs and training couerses were legitimate? Unfortunately, chances are, if it sounds too good to be true, it probably is, and it’s more important than ever to be careful when putting your information out there online. This is even true with people who promote affiliate […]

The post Advantages Of Affiliate Marketing Over Other “Make Money Online” Techniques appeared first on Affiliate Marketer Training.

7 Digital Marketing Trends for 2017

by emergentdig @ Emergent Digital

Innovative Digital Marketing Trends to Ring in the New Year Oh 2016, we hardly knew ye. A year of mobile-first search marketing, interactive content, and social media integration has flown by in the blink of an eye. In just a few days, we will watch the ball drop to inaugurate a new year. Digital marketers are thus already looking toward the ...

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What Is SEO? Understanding SEO in Today's Landscape.

What Is SEO? Understanding SEO in Today's Landscape.


Paul Shapiro's Search Wilderness

The definition of SEO can vary immensely. So, I asked experts and some other digital-savvy people how exactly they define it. The answers may astound you.

How to Identify Themes Within Data for Compelling Stories

by Payman Taei @ AWR

In terms of telling a story with your collateral, marketers are just now learning what many others have known for years – data visualization is the key to dramatic storytelling and resonating with your target audience. Media theorist John Berger said that data visualization is important because people “think in pictures.” Set aside the fact … Continue reading "How to Identify Themes Within Data for Compelling Stories"

The post How to Identify Themes Within Data for Compelling Stories appeared first on AWR.

Drill Down Into Key Segments to Understand and Improve Your Funnel

by Today's Industry Insider @ The Kissmetrics Marketing Blog

The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning, and the last report they check before leaving for the weekend on a Friday. All serious analytics tools have some version of a funnel report, with differing degrees of flexibility and features. Some […]

What is Search Engine Optimization?

What is Search Engine Optimization?


The Balance

What is Search Engine Optimization? Here's a broad SEO definition and some advice for small business owners.

How to Do Customer Engagement If You’re In a Unique Niche

by Today's Industry Insider @ The Kissmetrics Marketing Blog

I once worked with a business that specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your […]

Beyond the Flashing Lights: How to Run a Successful Lead Generation Campaign

by Tara Karst @ Bayshore Solutions

Today, the B2B space is overflowing with talk about demand generation, inbound marketing, content marketing, and other digital marketing buzz words. However, when you boil it all down, these concepts are essentially all just different versions of a multi-channel “Lead Generation” strategy. Companies like Hubspot and Marketo have been driving their own messages forward, which […]

What is Search Engine Optimization? - Definition & Information

What is Search Engine Optimization? - Definition & Information


Marketing Terms

Definition The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search. Information There is much confusion about [...]

Never Mind Today, Is Your Website Ready for Tomorrow?

by Kim McCormick @ Bayshore Solutions

8 of Today’s Website Nice-to-Haves That Will Be Tomorrow’s Need-to-Haves: It’s all about “UEO” For websites “Back in the day” (meaning 3 to 4 years ago), it was “Trendy” and “Modern” to have a mobile web experience or a responsive website design.  Now, in Google’s mobile-first world, if you don’t have a responsive website, you […]

4 Online Content Ideas to Use in 2017

by Audiology Design @ AudiologyDesign

Your online marketing strategy needs to be more tactical and creative than ever in order to stand out in the competitive online world. Content marketing is a great way to...

The post 4 Online Content Ideas to Use in 2017 appeared first on AudiologyDesign.

Why I’m Obsessed With Being a Google Local Guide

by David McBee @ David McBee, Internet Marketing Speaker, Trainer and Consultant

I’ve been a little bit of a Google fanatic for awhile now. You see, I had the privilege of being AdWords trained by Brad Geddes a decade ago, and that changed the whole direction of my career and life. I went from being a yellow pages rep to an internet marketing consultant – thank you, […]

Marketing Day: SEO content audits, YouTube ad tips & The Media Trust’s ‘first vendor network’

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Digital Marketing Weekly Roundup – March 20, 2017

by Sean ORourke @ Marketing Terms

MarketingTerms.com Getting ready for a slew of new posts, but first Getting Ready for Napa Summit 🍷 Also, no roundups the next few weeks while travelling and re-thinking the format. Conferences For those attending or considering Napa [...]

The post Digital Marketing Weekly Roundup – March 20, 2017 appeared first on Marketing Terms.

What is SEO (search engine optimization)? - Definition from WhatIs.com

What is SEO (search engine optimization)? - Definition from WhatIs.com


WhatIs.com

Search engine optimization (SEO) is an area of website development that seeks to improve the way content is ranked by search engines. Various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile-friendly and load quickly.

Do You Need A Website For Affiliate Marketing?

by Michael Rogers @ Affiliate Marketer Training

Now that I’ve been in the industry for awhile, one of the most common questions people ask me is “do you need a website for affiliate marketing?” I think it is because when most people think of websites they think of web design and having to learn computer code which is a very complex skill […]

The post Do You Need A Website For Affiliate Marketing? appeared first on Affiliate Marketer Training.

Marketing Day: RhythmOne buys YuMe, link building campaigns & the duopoly dilemma

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Does Affiliate Marketing Really Work?

by Michael Rogers @ Affiliate Marketer Training

Money. We could all use a little bit more of it, and while they say that it won’t buy happiness there’s no question that it can certainly make things a little easier. There are numerous ways that people in today’s world can earn extra income, and one particular way that I almost found by accident […]

The post Does Affiliate Marketing Really Work? appeared first on Affiliate Marketer Training.

How to Master Analytics like Will Smith and Amazon

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Will Smith is not just a pretty face. Nor is he just a likeable, talented actor. He’s a businessman and a master marketer. The only Hollywood star that predictably gets over $20 million per flick. Even his movies that didn’t get good reviews, like Hancock and Suicide Squad, grossed over half a billion each worldwide. […]

Exact Volume Restriction – Keyword Planner Jumps the Shark!

by btvbill @ Vermont Web Design, Web Hosting and Development

Google’s Keyword Planner, a once useful tool for the general public, has now been hobbled and is for the most part, useless. If you have an AdWords account and haven’t bought any ads recently, here is what you will be greeted with: This page shows ranges for search volumes. For a more detailed view, set up and run a campaign. Like everything else Google does, ultimately, it benefits Google. Sorry, the truth hurts. Now, Google wants you to start paying for AdWords campaigns if you want to use the original Keyword Planner tool. The Average Monthly searches, as indicated above display some very vague data ranges. Practically useless for those who research long tail keywords for search engine optimization (SEO) purposes. Here’s what Cassie at Google has to say about the issue: We recently made a change to Keyword Planner that shows search volume data ranges based on spend and how you use the tool. This change aims to prevent “bots” from submitting an overwhelming number of searches in Keyword Planner, which was slowing down the tool and occasionally causing errors that prevented people from using the tool. We’ve heard your feedback that this limited view of search volume makes […]

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SEO Made Simple: A Step-by-Step Guide

SEO Made Simple: A Step-by-Step Guide


Neil Patel

Guess how many blog posts are published each day. Any ideas? Over 2 million. That means 46 people have pressed publish by the time you read these 4 sentences. This makes it kinda tough to stand out. But you have to, if you want to make your blog a successful one, that is. While I …

Changing Eye Color in Adobe Photoshop Creative Cloud – CC or CS6

by Linaka Greensword @ GCO Studios

Tutorial Details Difficulty: Intermediate Estimated Time: 5 – 10 minutes In this tutorial we’ll show you how to change eye […]

The post Changing Eye Color in Adobe Photoshop Creative Cloud – CC or CS6 appeared first on GCO Studios.

How Facebook Marketing Can Help Grow Your Business

by nobox @ nobox creatives

  You may already know that advertising is not just about getting your ad in front of as many people as possible. Successful advertising consists of getting your business and your message in front of people who are ready to buy your products or services. However, the major issue with most forms of advertising [...]

The post How Facebook Marketing Can Help Grow Your Business appeared first on nobox creatives.

I’m brand new to internet marketing. What the heck is SEO, PPC, SEM and SSM?

I’m brand new to internet marketing. What the heck is SEO, PPC, SEM and SSM?


David McBee, Internet Marketing Speaker, Trainer and Consultant

So you have a business and you know you need to be online. You may even have a website but it’s not appearing on the first page of Google. You know you need help, but you don’t know the difference ...

How to Use Your CMS to Power Great Content Marketing-Part 5

by Kim McCormick @ Bayshore Solutions

Must-Have CMS Features to Enable a Winning 2017 Content Marketing Strategy Part Five:  Strategic Steps to Content Success The previous posts in this series on how to use your CMS to surface content strategically for your website visitors, we explored getting beyond your blog using the critical insights of your content data, intelligent organization that […]

What is Video SEO? - Blast Analytics & Marketing

What is Video SEO? - Blast Analytics & Marketing


Blast Analytics & Marketing

According to comScore Video Metrix, more than 124 million unique viewers in the U.S. – 78% of the country’s total online population – viewed 9.5 billion online videos during December 2007. More than 19 million unique viewers in Canada – 89% of the country’s total online population – watched more than 2.1 billion online videos …

Goodbye SEO, Hello SCM: The Rise of Search Content Marketing

Goodbye SEO, Hello SCM: The Rise of Search Content Marketing


The Sales Lion

Did you know that SEO is changing? In this article we share how search content marketing is what your company ...

Semantic SEO: How to Future-Proof Your Search Rankings

Semantic SEO: How to Future-Proof Your Search Rankings


Orbit Media Studios

How to use semantic SEO to future-proof your search engine rankings. Here are 5 ways to indicate relevance and show the meaning of your content to Google.

About Local SEO | How Can Local SEO Services Help Your Business?

About Local SEO | How Can Local SEO Services Help Your Business?


BrightLocal

Learn all about Local SEO in this quick guide. What is local search optimization & how can it help your business gain more visibility online?

How to SEO, Fundamentals and more

by Jose Guerra @ GCO Studios

What is SEO and why is it important to you? Let’s define SEO (search engine optimization). In plain English, it […]

The post How to SEO, Fundamentals and more appeared first on GCO Studios.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

SEO SES SEM Information and FAQ's Internet Marketing | SEO Pro

SEO SES SEM Information and FAQ's Internet Marketing | SEO Pro


SEO Pro

What do those online marketing acronyms mean? SEO SEM SES. Learn what you need to know and learn the lingo about internet marketing. Accurate SEO information.

SEO Certification Training | Search Engine Optimization Course

SEO Certification Training | Search Engine Optimization Course


Market Motive

SEO certification training course helps you to master Search Engine Optimization best practices to your improve search engine visibility. Enroll now!

What is search engine optimization? definition and meaning

What is search engine optimization? definition and meaning


BusinessDictionary.com

Definition of search engine optimization: Refers to the process of improving traffic to a given website by increasing the site's visibility in search engine results. Websites improve search engine optimization by improving content, making ...

Rankings Definition – SEO Glossary | Searchmetrics

Rankings Definition – SEO Glossary | Searchmetrics


Searchmetrics

What are rankings? Our SEO Glossary provides a wide range of technical terms related to Search Engine Optimization and more.

Winning Sitefinity Partner of the Year for Collaboration: What it Means to Me

by Becki Dilworth @ Bayshore Solutions

Kevin Hourigan President and CEO at Bayshore Solutions Earlier this year, Progress Sitefinity recognized Bayshore Solutions with its 2016 Global Partner Award for Partner Collaboration. As a certified Progress Sitefinity partner, our company joins hundreds of the best digital agencies and development shops out there. To be singularly recognized for our efforts in collaboration is […]

Increase Your eCommerce Conversion Rate With 7 Advanced Features

by admin @ Digital Marketing and eCommerce Development Company

These functionalities are compatible with Volusion, BigCommerce, Shopify, 3D Cart, and Magento Anyone who knows the SEO game will tell […]

How to SEO your WordPress Posts and Pages

by Alex Chris @ Digital Marketing Tips

WordPress is a great SEO friendly platform but for better search engine visibility you need to optimize each and every post or page you publish online. In this post, you will learn what is the difference between a WordPress post and page when it comes to SEO and how to optimize both using industry best […]

Organic vs. Non-organic Search Engine Optimization (SEO)

by nobox @ nobox creatives

When people hear organic/non-organic, they’d most likely envision the produce section at their local supermarket. Society has become not only aware but educated on the differences between the two and how it affects their personal lives. Although the familiarity with these options has grown significantly, many business owners are completely in the dark when [...]

The post Organic vs. Non-organic Search Engine Optimization (SEO) appeared first on nobox creatives.

Semantic Keyword Research with KNIME and Social Media Data Mining – #BrightonSEO 2015

by Paul Shapiro @ Paul Shapiro's Search Wilderness

I had the opportunity to travel to the UK in April and speak at BrightonSEO, an SEO conference I’ve always admired from afar in the United States. Needless to say, it was an incredible experience. I return from England having connected with many of my European SEO brethren, a liking of beans for breakfast, and […]

The post Semantic Keyword Research with KNIME and Social Media Data Mining – #BrightonSEO 2015 appeared first on Search Wilderness.

What is the Difference Between SEO and Inbound Marketing?

What is the Difference Between SEO and Inbound Marketing?


PHOS Creative

These days, many people are wondering, "What is the difference between SEO and inbound marketing? Thankfully, this blog from West Designs shares the answer.

Hire the Right Digital Marketing Agency for Your Small Business

by emergentdig @ Emergent Digital

The Art of Finding A Digital Agency to Help You Thrive Online Small business owners are faced with a critically important and monumental task when trying to choose a digital marketing agency that’s just right for their organizational goals. There are hundreds of digital advertising agencies in California alone, which would be overwhelming enough without the additional fact that continually ...

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The post Hire the Right Digital Marketing Agency for Your Small Business appeared first on Emergent Digital.

Organic vs. Non-organic Search Engine Optimization (SEO) - nobox creatives

Organic vs. Non-organic Search Engine Optimization (SEO) - nobox creatives


nobox creatives

When people hear organic/non-organic, they’d most likely envision the produce section at their local supermarket. Society has become not only aware but educated on the differences between the two and how it affects their personal lives. Although the familiarity with these options has grown significantly, many business owners are completely in the dark when it

Fantastic ‘Shoppable’ Video Marketing Strategies

by Jon Mowat @ AWR

There’s no need for me to bore you with stats about video content consuming the Web, expedited by Facebook planning a video-first future and Fortune 500 companies confirming video marketing delivers higher returns than display ads. The medium of moving pictures can’t fail to catch the eye, and as 4G connections become increasingly widespread – … Continue reading "Fantastic ‘Shoppable’ Video Marketing Strategies"

The post Fantastic ‘Shoppable’ Video Marketing Strategies appeared first on AWR.

Over ONE HUNDRED Awesome Mobile Stats

by David McBee @ David McBee, Internet Marketing Speaker, Trainer and Consultant

“This is the year of mobile.” I’ve been hearing that quote since 2012. I may have even uttered it a few times myself. But it really came to pass this last year. In 2016 mobile devices overtook desktop in internet usage worldwide. That means that your website needs to be mobile responsive, you need a […]

Digital Marketing Weekly Roundup – March 6, 2017

by Sean ORourke @ Marketing Terms

It's an action packed roundup this week. Updated early-bird discounts for conferences, seriously useful browser extensions, two deals I bought the moment I saw them, and unusually good podcast episodes. Enjoy! Conferences It's the beginning of the month, so [...]

The post Digital Marketing Weekly Roundup – March 6, 2017 appeared first on Marketing Terms.

6 Common Misconceptions About SEO that Can Hurt Your Digital Marketing

6 Common Misconceptions About SEO that Can Hurt Your Digital Marketing


SEMrush Blog

The importance of SEO is hardly a secret in 2017. But, even though business owners may know how vital it is to optimize their sites, they are often guided by SEO misconceptions. This post busts all of the most common myths and misconceptions about SE...

How to Promote your Business Online Effectively

by btvbill @ Vermont Web Design, Web Hosting and Development

If your website isn’t generating the business leads you want, you are probably lazy! Are you offended? Great. Perhaps now that I’ve gotten your attention you will appreciate some “tough love” and words of wisdom. A website or social media campaign is NOT a “set it and forget it” infomercial Although most people mistakenly believe that simply having a website is the pathway to riches, it just is NOT true! Websites, social media and free ads are all tools. Simply owning a hammer doesn’t make you a master carpenter. Owning a website does not make you an Internet marketing tycoon! Make sure to promote your website address EVERYWHERE. That means on your business cards, work vehicles, e-mail signature, t-shirts, your dog’s collar, etc. This helps to build familiarity with your brand/business and when people have a need for the services, they will automatically think of you. Are you taking advantage of  free advertising? Post information about your business or services on free websites such as Craigslist, Front Porch Forum and any other place where you can post a link to your website for free. If possible ALWAYS include a good photo with your ad. People think visually rather than textual. […]

The post How to Promote your Business Online Effectively appeared first on Vermont Web Design, Web Hosting and Development.

How to Optimize your Website for Mobile SEO

by Alex Chris @ Digital Marketing Tips

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Searches on Google from mobile are more than desktop, Amazon made more sales from mobile in 2015 and Facebook is […]

New Facebook Software that Auto-Responds to Comments

by btvbill @ Vermont Web Design, Web Hosting and Development

Credi Response does a great job of interacting with your Facebook audience without any dubious misdirection or tricks. Based upon a recommendation from another well known and highly respected Internet marketer, I decided to purchase Credi Response and give it a try. I’ve only had it for a couple days but I found it very easy to use. There’s nothing to install, as it runs as SAAS (software as a service), which means no issues with yet another WordPress plugin. Once I ordered, I received an email within just a few minutes with access to Credi Response along with some other free bonuses. There are also up-sells to a Pro version which you may want to consider. I found the Elite version sufficient enough for my needs. Here is a list of what Credi Response does: Sends a personal message to anyone who comments on your Facebook post. 100% automated. Just set up the message and It’ll be sent on autopilot. Send information, website links, or anything else you want. 100% Inboxing rate along with the message notification graphic and sound! Set up page level response, or specific responses to posts. Personalize with client name, date, day and more! Supports […]

The post New Facebook Software that Auto-Responds to Comments appeared first on Vermont Web Design, Web Hosting and Development.

Marketing Day: Becoming an analytical marketer, holiday shopping forecasts & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

What is Google RankBrain and why you should care?

by Alex Chris @ Digital Marketing Tips

Google ranking algorithms are no longer run exclusively by humans. A new machine learning technology called RankBrain has entered the game of search and it’s now responsible for the majority (if not all) of Google’s search results. What is RankBrain’s impact on SEO and what Digital marketers need to know about this new buzz word? […]

Why Segmentation is Vital to Your Marketing Success

by Sherice Jacob @ The Kissmetrics Marketing Blog

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s […]

Digital Marketing 101: What is SEO, SEM, and SMM? - Emergent Digital

Digital Marketing 101: What is SEO, SEM, and SMM? - Emergent Digital


Emergent Digital

Digital marketing involves many activities, including search engine optimization, (SEO) search engine marketing, (SEM), and social media marketing (SMM).

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

SEA vs. SEO: Which Online Marketing Option is Right for You? - SiteProNews

SEA vs. SEO: Which Online Marketing Option is Right for You? - SiteProNews


SiteProNews

If you are trying to increase your Web traffic and are looking for the most effective international marketing strategy, there are two different methods you

Marketing Day: Twitter Teams on mobile, Ads.txt adoption & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

What Is The Definition of SEO & How Is It Done? | Pedestal

What Is The Definition of SEO & How Is It Done? | Pedestal


Pedestal

What is the definition of SEO? SEO is an acronym for Search Engine Optimization. SEO is the leading source for driving traffic online.

5 Steps To An Integrated Approach To SEO-Friendly Content Marketing

5 Steps To An Integrated Approach To SEO-Friendly Content Marketing


Marketing Land

The explosion of content marketing means it's not only important to create great content; marketers must also incorporate Search Engine Optimization in every stage of the content creation process.

Calculate Keyword Growth Using Google Trends, Python, and the Slope Formula

by Paul Shapiro @ Paul Shapiro's Search Wilderness

During a presentation I gave at Distilled’s SearchLove Boston conference in early May, I advocated that people use the slope formula and Google Trends data to determine if interest keywords have grown over time or if they are slipping away into searcher oblivion. The only problem with this, is that unfortunately Google doesn’t provide an […]

The post Calculate Keyword Growth Using Google Trends, Python, and the Slope Formula appeared first on Search Wilderness.

How to Approach Link Building and Boost your SEO

by Alex Chris @ Digital Marketing Tips

Off page SEO or Link building is still one of the most important elements of an SEO campaign. What I will explain below is how to approach link building for a new website and why this is different from building links to an already established web property. In addition, I will give you some tips […]

Digital Marketing Weekly Roundup – March 13, 2017

by Sean ORourke @ Marketing Terms

Light roundup this week, getting ready for Napa Summit. Conferences After listing hundreds of digital marketing conferences but ignoring all of the virtual ones, I'm finally ready to explore the online-only side. Suggestions? Hit up the contact form or [...]

The post Digital Marketing Weekly Roundup – March 13, 2017 appeared first on Marketing Terms.

How to Optimize your Images and Videos for SEO

by Alex Chris @ Digital Marketing Tips

When we discuss about SEO copywriting and content optimization, we don’t only care about the text elements of a page but we also need to consider the use and optimization of other visual elements such as images and videos. Images are important for SEO. In a recent study that analyzed in detail 1 million Google […]

Digital Marketing 101: What is SEO, SEM, and SMM?

by emergentdig @ Emergent Digital

The Difference Between the Most-Used Digital Marketing Acronyms The world of digital marketing is as complex as it is exciting. Young entrepreneurs get into the digital marketing business as freelancers, writers, and web designers. Small businesses use lean digital marketing strategies to grow their presence online and gain new customers. SMBs become massively successful corporations by harnessing the power of ...

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The post Digital Marketing 101: What is SEO, SEM, and SMM? appeared first on Emergent Digital.

What is SEO, SEM, SMM, SMO?

What is SEO, SEM, SMM, SMO?


GCO Studios

We define the acronyms SEO, SEM, SMM and SMO. What do they mean and what is the difference between them? Which is right for you?

What is Organic Search Engine Optimization (Organic SEO)? - Definition from Techopedia

What is Organic Search Engine Optimization (Organic SEO)? - Definition from Techopedia


Techopedia.com

Organic Search Engine Optimization Organic SEO Definition - Organic search engine optimiza

SEO Explained For Online Marketing - Affiliate Marketer Training

SEO Explained For Online Marketing - Affiliate Marketer Training


Affiliate Marketer Training

What does SEO mean? This is the simple explanation especially written for those of you just learning about the search engine optimization world.

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice


Smart Insights

Our recommendations on SEO best practice Search Engine Optimisation (SEO) is arguably THE most cost-effective digital marketing technique, but also the most challenging to get right. Our SEO resources are aimed at marketers who need to ask the right questions …..

The Basics of Social Media Content Marketing

by emergentdig @ Emergent Digital

Leverage Original Content and Social Media Networks to Reach New Customers The world of marketing has changed. Search engine advertising dominates digital marketing budgets, social media marketing is now the preferred method of reaching your target market, and content is king. Social media and content marketing are both examples of how modern internet advertising is now accessible to everyone, used ...

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The post The Basics of Social Media Content Marketing appeared first on Emergent Digital.

SEM and Targeted Display. Two worlds collide. And the results are awesome.

by David McBee @ David McBee, Internet Marketing Speaker, Trainer and Consultant

I recently had the privilege of speaking to the at AZIMA (Arizona Internet Marketing Association) about Search Engine Marketing and Targeted Display. With several years in SEM and a couple of years studying and working closely with Targeted Display, it was felt that I might have a unique perspective on two digital strategies that are normally in competition with […]

Business Heading in a New Direction – Stack Plastics

by admin @ Internet Marketing Blog

Problem: Stack Plastics, a Bay Area Injection Molding Company, was heading in a new direction—spearheaded by the launch of a brand new website. They contacted Ecreativeworks to ensure best practices SEO were implemented to create a new emphasis on targeting organic customers. Solution: From implementation to launch, and through ongoing optimization, Ecreativeworks ensured the framework […]

Tracking Conversion Data: Are You Doing it Right?

by Peter Dulay @ AWR

One of the most important quotes to live by in business is, “You can’t manage what you don’t measure.” If you’re not certain how you’re progressing towards a goal, how can you possibly reach it? Smart marketers know what metrics they should be tracking, such as: • Clicks: How many people expressed interest in my … Continue reading "Tracking Conversion Data: Are You Doing it Right?"

The post Tracking Conversion Data: Are You Doing it Right? appeared first on AWR.

How to write better articles with WordPress SEO

by Jose Guerra @ GCO Studios

With the recent updates to Google’s Panda and Penguin algorithms you might be asking yourself, how can we make sure […]

The post How to write better articles with WordPress SEO appeared first on GCO Studios.

Why Your Team Needs a Growth Manager

by Sherice Jacob @ The Kissmetrics Marketing Blog

Growth hackers…growth managers…growth marketers — startups these days are all about growth. But are these titles just different names for the same kind of job? And if you’re a startup, which type should you hire and why? This article will help shine some light on one of the hottest and most lucrative jobs in the […]

What is Off-Site SEO? | AudiologyDesign

What is Off-Site SEO? | AudiologyDesign


AudiologyDesign

Many business owners aspiring for high search engine placement fail to realize that the most important aspects of optimizing their website actually takes place off site. I know this may...

What is SEO, SEM, SMM, SMO?

by Jose Guerra @ GCO Studios

When I first started building websites, I had never heard of the term SEO, let alone SEM. I knew that […]

The post What is SEO, SEM, SMM, SMO? appeared first on GCO Studios.

Analysis of Link Building Outreach: What Signals Success?

by Devin Boudreaux @ Paul Shapiro's Search Wilderness

Many marketers and SEOs cringe at the thought of link building due to how monotonous and labor intensive it can be. Not me though. Since it can be much harder and not everyone has the patience for it, it’s an excellent opportunity that some of us can capitalize on. I understand that some people still […]

The post Analysis of Link Building Outreach: What Signals Success? appeared first on Search Wilderness.

How to Leverage Behavioral Analytics In Your Growth Strategy

by Today's Industry Insider @ The Kissmetrics Marketing Blog

If you’re obsessed with growth, you know how important it is to have a super detailed growth strategy. You and data are BFFs, right? Great, but you also need to understand the context that surrounds that data. I know that sounds a little dense, but bear with me. What I mean is that information alone […]

Content is King, but Bad Content is a Jester

by MedNet Technologies @ MedNet Technologies

Content, content, content. In the digital marketing realm today it’s all about content. Google made it so. A couple of years back Google changed its algorithm to move away from using keywords, which clever people had learned to totally game, and toward what was actually on the websites its bots crawled, the content. Suddenly, content...

Bourbon & Business: Making the Mark

by nobox @ nobox creatives

This week I heard a particularly interesting story from one of my co-workers while hanging around the proverbial water cooler. Mike, a gentleman who I discovered loves a good glass of whiskey even more than I, explained to me the recent changes that were scheduled to take effect at Makers Mark, a famous bourbon [...]

The post Bourbon & Business: Making the Mark appeared first on nobox creatives.

3 Reasons Your AdWords Traffic Is Not Qualified

by Today's Industry Insider @ The Kissmetrics Marketing Blog

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]

7 Biggest PPC Nightmares Sinking Your ROI

by Today's Industry Insider @ The Kissmetrics Marketing Blog

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, […]

Marketing Day: E-commerce SEO mistakes, Facebook tests new ad format & interactive native content

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

How To Take Advantage of Email Marketing

by nobox @ nobox creatives

  Who hasn't been a victim of targeted email marketing where someone has sold your email address and all of the sudden you're lucky recipient of things like "try this little blue pill" or "use this credit card." As a small business owner, you certainly don't want to fall into the same category as [...]

The post How To Take Advantage of Email Marketing appeared first on nobox creatives.

Search Engine Optimization (SEO) — Definition — TrackMaven

Search Engine Optimization (SEO) — Definition — TrackMaven


TrackMaven | Marketing Analytics Software

Search engine optimization (SEO) is the process in which a marketer tries to gain visibility about their brand on a search engine's results page.

How to use Google Analytics to Boost Your SEO

by Alex Chris @ Digital Marketing Tips

One of the most useful tools you can use to boost your SEO is Google Analytics. Analytics can give you a lot of data related to the performance of your website. Among other things, you can use it to discover areas that need to be improved, areas that are working better than others and areas […]

Getting Started with Automated Email Marketing

by Sherice Jacob @ The Kissmetrics Marketing Blog

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it […]

6 Uncomplicated Social SEO Tips for Small Businesses | Constant Contact Blogs

6 Uncomplicated Social SEO Tips for Small Businesses | Constant Contact Blogs


Constant Contact Blogs

Let’s start with what is SEO? SEO stands for Search Engine Optimization. And the phrase improve your SEO strategy encompasses the actions taken to ensure y

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