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3 SEO Techniques to Avoid: Black Hat SEO

3 SEO Techniques to Avoid: Black Hat SEO


Lifewire

Black Hat search engine optimization is customarily defined as the practice of using unethical techniques to make your search rankings go up.

4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom

by Ashley Zeckman @ Online Marketing Blog – TopRank®

The pressure is on! Content marketers are being expected to create more with less. And often, that means creating more content without adding additional team members. Unfortunately, the content copywriters are often the ones that bear the brunt of these situations which can be exhausting and cause content burnout. To help ease the pain, Workfront’s [...]

The post 4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom appeared first on Online Marketing Blog - TopRank®.

The Best SEO is Human-Based SEO

by Rebecca Gill @ Web Savvy Marketing

This last weekend I the pleasure of speaking at WordCamp Miami. While I was fortunate enough to participate on two business panels, my main presentation was a solo one focused on search engine optimization. If you’d like to review my presentation, you can download the presentation on Sideshare, as well as view the livestream video... Read More

The post The Best SEO is Human-Based SEO appeared first on Web Savvy Marketing.

An Introduction to Search Engine Optimization (SEO)

An Introduction to Search Engine Optimization (SEO)


Web Savvy Marketing

Search engine optimization (SEO) is the process of obtaining website visitors from free or organic search results in search engines like Google or Bing.

What is Search Engine Optimization? - Definition & Information

What is Search Engine Optimization? - Definition & Information


Marketing Terms

Definition The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search. Information There is much confusion about [...]

LocalU Advanced Santa Monica Pre-Agenda Pricing Deal

by Mary Bowling @ Local University

The LocalU crew is delighted to be traveling to Santa Monica, California in mid-November for our premier Local Search event of 2017! The venue is the historic Santa Monica Bay Women's Club, a short walk from the beach and the Santa Monica Pier. We' ll be staying at the Marriott Courtyard Santa Monica and have [...]

The post LocalU Advanced Santa Monica Pre-Agenda Pricing Deal appeared first on Local University.

Search Engine Optimization (SEO) | Dictionary | Imaginuity | Dallas, Texas

Search Engine Optimization (SEO) | Dictionary | Imaginuity | Dallas, Texas


Imaginuity

SEO is the process of increasing visitor traffic to a website by completing tasks to ensure a site ranks highly in search engine results. Learn more.

How to Build a Lead Magnet Into Your Product to Fuel Growth

by Today's Industry Insider @ The Kissmetrics Marketing Blog

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value […]

SEO basics: What is a slug and how to optimize it • Yoast

SEO basics: What is a slug and how to optimize it • Yoast


Yoast

In this post, we'll explain what a slug is and how you should use it the best way possible. In WordPress, it's really easy to optimize!

Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld

by Joshua Nite @ Online Marketing Blog – TopRank®

The inimitable Andrew Davis is the best-selling author of Town, Inc. and an in-demand marketing speaker. After his presentation at Content Marketing World 2017, I can see why. He made me feel stupid. And I’m incredibly grateful. The best presentations make you feel stupid in retrospect. Of course! It’s so obvious that this is the [...]

The post Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld appeared first on Online Marketing Blog - TopRank®.

Getting Ready for Napa Summit 2017

by Sean ORourke @ Marketing Terms

When you find yourself researching something enough, it often makes sense to blog it. Such is the case with Napa Summit, an SEO/SEM conference on March 30-31 in Napa Valley, CA. After seeing the list of [...]

The post Getting Ready for Napa Summit 2017 appeared first on Marketing Terms.

What is Search Engine Optimization? A Modern SEO definition. - Network Bees

What is Search Engine Optimization? A Modern SEO definition. - Network Bees


Network Bees

Need an answer to the question "What is Search Engine Optimization?" Here is the answer to how you can increase your site's visibility on Search Engines.

What is a Website Builder?

by Rebecca Gill @ Web Savvy Marketing

Whether you’re just starting a business or want to move your existing brick and mortar business online, you’ll need to locate a website builder to get you and your brand online. Website builders come with a variety of options, so it is important to find one that fits you and your website. So what is a... Read More

The post What is a Website Builder? appeared first on Web Savvy Marketing.

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice


Smart Insights

Our recommendations on SEO best practice Search Engine Optimisation (SEO) is arguably THE most cost-effective digital marketing technique, but also the most challenging to get right. Our SEO resources are aimed at marketers who need to ask the right questions …..

The Future of Mobile Search

by AJ Kohn @ Blind Five Year Old

What if I told you that the future of mobile search was swiping. I don’t mean that there will be a few carousels of content. Instead I mean that all of the content will be displayed in a horizontal swiping interface. You wouldn’t click on a search result, you’d simply swipe from one result to […]

An Introduction to Video Marketing Strategy

by Nina Froriep @ Video Marketing for Small Business

A few years ago, as I started focusing on video marketing for small business, it all seemed crystal clear to me. There were only five stages of video marketing: Development Creative Pre-Production Production Post Production As you can see, these five steps did not include strategy, distribution, or analytics! See, the above categories were what […]

What is SEO? - Definition & Examples - Video & Lesson Transcript | Study.com

What is SEO? - Definition & Examples - Video & Lesson Transcript | Study.com


Study.com

Customers use search engines every day. Being visible to those customers is a key part of being successful online. This lesson defines search...

What is SEO (search engine optimization)? - Definition from WhatIs.com

What is SEO (search engine optimization)? - Definition from WhatIs.com


WhatIs.com

Search engine optimization (SEO) is an area of website development that seeks to improve the way content is ranked by search engines. Various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile-friendly and load quickly.

About Local SEO | How Can Local SEO Services Help Your Business?

About Local SEO | How Can Local SEO Services Help Your Business?


BrightLocal

Learn all about Local SEO in this quick guide. What is local search optimization & how can it help your business gain more visibility online?

Marketing vs. Advertising: What’s The Difference?

by Katie Cruz @ Vertical Rail

Only too often, marketers and advertisers are used interchangeably. While the two career paths may share some similarities, they are not the same. So, what exactly is the difference? A well-known example of an advertiser is Don Draper of TV’s Mad Men, the dapper creative director of Sterling Cooper. Don …read more »

The post Marketing vs. Advertising: What’s The Difference? appeared first on Vertical Rail.

Our Top 11 Content Marketing Takeaways from #CMWorld 2017

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo. Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, the four-day event was exciting [...]

The post Our Top 11 Content Marketing Takeaways from #CMWorld 2017 appeared first on Online Marketing Blog - TopRank®.

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

What Is Search Engine Optimization And Why Is It Important

What Is Search Engine Optimization And Why Is It Important


reliablesoft.net

Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. What is SEO? Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be

The Shifting World of SEO in 2016 and 2017

by Rebecca Gill @ Web Savvy Marketing

In 2016 I fell back in love with SEO. I truly did and I didn’t even notice it happening until late in the year. A large part of this transformation was because I saw an increasing need to help people understand what SEO is and why it matters. I spent a great deal of time... Read More

The post The Shifting World of SEO in 2016 and 2017 appeared first on Web Savvy Marketing.

How to Make Money Off Your Art: 3 Things You Absolutely Have to Do

by Jeff Goins @ Goins, Writer

In each of seasons of life, I would share my dream with an adult, and they would always say the same thing: You can't make a living off art. You'll starve. And so I believed them. These were, after all, adults. The first decade of my adult life was spent pursuing safer and more predictable paths. I worked in a call center, then a nonprofit as a marketing director, which was a job I held for seven years. During that time, I kept feeling like I was missing something. Something creative.

Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld

by Joshua Nite @ Online Marketing Blog – TopRank®

The inimitable Andrew Davis is the best-selling author of Town, Inc. and an in-demand marketing speaker. After his presentation at Content Marketing World 2017, I can see why. He made me feel stupid. And I’m incredibly grateful. The best presentations make you feel stupid in retrospect. Of course! It’s so obvious that this is the [...]

The post Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld appeared first on Online Marketing Blog - TopRank®.

How to Do Customer Engagement If You’re In a Unique Niche

by Today's Industry Insider @ The Kissmetrics Marketing Blog

I once worked with a business that specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your […]

5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Some pig. Terrific. Radiant. Humble. In the classic E.B. White novel, Charlotte’s Web, these simple yet impactful words save a life and make another better. And for prolific writer, marketer and speaker Ann Handley, these words also make the title character the best content marketer in the world. “In just four [phrases] she had to [...]

The post 5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’ appeared first on Online Marketing Blog - TopRank®.

Our Top 11 Content Marketing Takeaways from #CMWorld 2017

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo. Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, the four-day event was exciting [...]

The post Our Top 11 Content Marketing Takeaways from #CMWorld 2017 appeared first on Online Marketing Blog - TopRank®.

How to Network Online with Influential People While You’re Still in High School

by Diana Drake @ KWHS

Devang Singhal, 17, graduated from Amity International School, Noida, a high school in India, in the spring of 2017. Singhal, whose team The Wolves of D-Street placed third in the 2016 KWHS Investment Competition, is passionate about business, especially marketing and finance. He is headed to Singapore Management University in Singapore this month to pursue […]

The post How to Network Online with Influential People While You’re Still in High School appeared first on KWHS.

Welche Duelle wir auf der DMEXCO 2017 sehen werden

by Ralf Scharnhorst @ OnlineMarketing.deOnlineMarketing.de

Morgen, am 13.9. startet die größte Online-Marketing-Messe in Köln. Gastautor Ralf Scharnhorst schreibt, was wir nicht verpassen dürfen.

Embracing the Google Knowledge Graph

by Rebecca Gill @ Web Savvy Marketing

The Google Knowledge Graph was first introduced in 2012. Since then it has diversified in the types of data presented and it has greatly expanded in usage. It now dominates search results and many people don’t even know what it is. The Knowledge Graph can sound really intimidating, but it really isn’t that scary. It’s a... Read More

The post Embracing the Google Knowledge Graph appeared first on Web Savvy Marketing.

How to run a Good AdWords Campaign

by admin @ Network Bees

AdWords Tips and Tricks Google AdWords is, without doubt, one of the best online advertising services that you will be able to find out there. That is hardly surprising, considering the kind of grip that Google has on Search. TheContinue reading... How to run a Good AdWords Campaign

The post How to run a Good AdWords Campaign appeared first on Network Bees.

Digital Marketing Weekly Roundup – February 27, 2017

by Sean ORourke @ Marketing Terms

It's finally here! Digital Marketing Tools - The Ultimate Reference If you like the conference calendar, you'll love this. The goal here is to find the ideal blend of completeness and usability. Currently, this means [...]

The post Digital Marketing Weekly Roundup – February 27, 2017 appeared first on Marketing Terms.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

Back to the Future: 5 Marketing Predictions That Were Right on the Money

by Anne Leuman @ Online Marketing Blog – TopRank®

Great Scott! The TopRank Marketing blog has been around since 2003, way back when content marketing and blogging were relatively new to the business world. We are proud of the fact that we were early adopters of the blogging trend—one of today’s leading content marketing strategies for improving brand visibility and engagement. Trends and predictions [...]

The post Back to the Future: 5 Marketing Predictions That Were Right on the Money appeared first on Online Marketing Blog - TopRank®.

Run an e-Commerce Store? Then Join Me for Life Off Summit

by Rebecca Gill @ Web Savvy Marketing

Lift Off Summit is the perfect education event for e-commerce store owners. This five day event will feature 21 speakers and cover topics ranging from SEO to affiliate management. Why Should You Attend the Lift Off Summit? Great Speakers – This online event has some of the best names in the e-commerce and marketing world. Many of them... Read More

The post Run an e-Commerce Store? Then Join Me for Life Off Summit appeared first on Web Savvy Marketing.

Give Influencer Content Programs a Promotional Edge with Digital Advertising

by Steve Slater @ Online Marketing Blog – TopRank®

It happens almost every single time. I’m finally settling in to stream a few episodes before I go to bed for the day. I fire up the old Netflix machine and there it is… options… lots of them. There are shows I’ve seen before that I might want to watch again. Genres that I’m interested [...]

The post Give Influencer Content Programs a Promotional Edge with Digital Advertising appeared first on Online Marketing Blog - TopRank®.

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

RankBrain Survival Guide

by AJ Kohn @ Blind Five Year Old

This is a guide to surviving RankBrain. I created it, in part, because there’s an amazing amount of misinformation about RankBrain. And the truth is there is nothing you can do to optimize for RankBrain. I’m not saying RankBrain isn’t interesting or important. I love learning about how search works whether it helps me in my […]

Getting Maximum Exposure with Video SEO on YouTube

by Rebecca Gill @ Web Savvy Marketing

I’ll admit it – I avoided YouTube and video SEO for about as long as I could. This year it became overly apparent that I could no longer do so and I have to acknowledge YouTube and video for what it is – an SEO superpower. Once I moved past my avoidance, I dug into video... Read More

The post Getting Maximum Exposure with Video SEO on YouTube appeared first on Web Savvy Marketing.

Search Engine Optimization (SEO) — Definition — TrackMaven

Search Engine Optimization (SEO) — Definition — TrackMaven


TrackMaven | Marketing Analytics Software

Search engine optimization (SEO) is the process in which a marketer tries to gain visibility about their brand on a search engine's results page.

Give Influencer Content Programs a Promotional Edge with Digital Advertising

by Steve Slater @ Online Marketing Blog – TopRank®

It happens almost every single time. I’m finally settling in to stream a few episodes before I go to bed for the day. I fire up the old Netflix machine and there it is… options… lots of them. There are shows I’ve seen before that I might want to watch again. Genres that I’m interested [...]

The post Give Influencer Content Programs a Promotional Edge with Digital Advertising appeared first on Online Marketing Blog - TopRank®.

Onpage Optimization Definition - SEO Glossary | Searchmetrics

Onpage Optimization Definition - SEO Glossary | Searchmetrics


Searchmetrics

What is a onpage optimization? Our SEO Glossary provides a wide range of technical terms related to Search Engine Optimization.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

Search Engine Optimization — Basics - Berkeley Advanced Media Institute

Search Engine Optimization — Basics - Berkeley Advanced Media Institute


Berkeley Advanced Media Institute

Search Engine Optimization is the process of structuring content so it can be easily found.

Best Podcasts for Entrepreneurs and Small Business Owners

by Rebecca Gill @ Web Savvy Marketing

This year I’ve rekindled my love for podcasts. It started when I began listening to ZenFounder and only increased once I found Entrepreneur On Fire and Online Marketing Made Easy With Amy Porterfield. As I push through my gym visits and long car rides, I’ve truly come to love plugging into a podcast and listening to... Read More

The post Best Podcasts for Entrepreneurs and Small Business Owners appeared first on Web Savvy Marketing.

Here’s A Thoughtful Search Engine Optimization Definition

Here’s A Thoughtful Search Engine Optimization Definition


My Basic LLC

-Search Engine Optimization can align your website with your your audience with pinpoint precision.

A Week of SEO Blunders

by Rebecca Gill @ Web Savvy Marketing

SEO blunders can happen to even the most well intentioned companies. This last week I encountered two cases of multiple SEO mistakes that happened to companies I know well. Seeing it happen to people I like is hard. Having a Come to Jesus SEO moment with people I’m professionally and emotionally invested in is even... Read More

The post A Week of SEO Blunders appeared first on Web Savvy Marketing.

Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations

by Joshua Nite @ Online Marketing Blog – TopRank®

Does anyone look forward to getting on an airplane anymore? Sure, you may be excited about where you’re going or what you plan to do when you get there. But anyone happily anticipating the screening, boarding, and flying part—well, I’ll have whatever vitamin supplement they’re on. If you’re headed to Content Marketing World, odds are [...]

The post Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations appeared first on Online Marketing Blog - TopRank®.

Digital Marketing Weekly Roundup – March 20, 2017

by Sean ORourke @ Marketing Terms

MarketingTerms.com Getting ready for a slew of new posts, but first Getting Ready for Napa Summit 🍷 Also, no roundups the next few weeks while travelling and re-thinking the format. Conferences For those attending or considering Napa [...]

The post Digital Marketing Weekly Roundup – March 20, 2017 appeared first on Marketing Terms.

Additive manufacturing at IN(3D)USTRY – from needs to solutions and evolutions

by J-P De Clerck @ i-SCOOP

Industrial additive manufacturing and industrial 3D Printing in evolution – definitions, research, examples and resources from Barcelona Industry Week event IN(3D)USTRY. Additive manufacturing might not be the best known and certainly most mentioned aspects of the whole Industry 4.0 range of technologies/applications but it’s certainly one of the most exciting, promising and ground-breaking ones (for […]

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

SEO (Search Engine Optimization)

SEO (Search Engine Optimization)


Investopedia

SEO (Search Engine Optimization) aims to draw the greatest amount of traffic possible to a website by bringing it to the top of a search engine's results.

Why Every Writer Needs an Email List

by Jeff Goins @ Goins, Writer

Every communicator wants her message to be heard. Every creative wants his art to be appreciated — right? But so many writers and artists don't get the attention they deserve. Why? Because they neglect the single-most important element to building a tribe. They forsake one simple, but essential online marketing asset:

4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom

by Ashley Zeckman @ Online Marketing Blog – TopRank®

The pressure is on! Content marketers are being expected to create more with less. And often, that means creating more content without adding additional team members. Unfortunately, the content copywriters are often the ones that bear the brunt of these situations which can be exhausting and cause content burnout. To help ease the pain, Workfront’s [...]

The post 4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom appeared first on Online Marketing Blog - TopRank®.

What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization?


Search Engine Land

Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more.

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)


Hobo

Updated: SEO for Beginners 2016. A guide to search engine optimisation for Google in the UK and aimed at beginners.

Robots and cobots in Logistics 4.0 – the next stage of growth

by J-P De Clerck @ i-SCOOP

Despite the de facto main attention for the Internet of Things when people talk about ‘Industrie 4.0’, many other/related technologies and realities take center stage in Industry 4.0 and Logistics 4.0. Among them: robotics. Obviously, they are already used a lot in manfacturing and logistics. However, the market is about to accelerate as research and […]

DMEXCO: Twitter-Gründer wird von Agenturchef Sorrell gegrillt, aus Social Networks werden Werbe-Networks

by Ralf Scharnhorst @ OnlineMarketing.deOnlineMarketing.de

Gastautor Ralf Scharnhorst berichtet seine Eindrücke vom ersten Tag der neunten Auflage der größten Online-Marketing-Messe in Köln.

50 Influential Women in Content Marketing 2017 #CMWorld

by Lee Odden @ Online Marketing Blog – TopRank®

With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals. For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content [...]

The post 50 Influential Women in Content Marketing 2017 #CMWorld appeared first on Online Marketing Blog - TopRank®.

Getting Started with Automated Email Marketing

by Sherice Jacob @ The Kissmetrics Marketing Blog

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it […]

Search engine optimization: the integrated marketing approach

Search engine optimization: the integrated marketing approach


i-SCOOP

An in-depth connected and customer-centric view on search engine optimization: facts, evolutions, tips, resources and data.

What You Need to Know About Social Media Distribution When Planning Your Videos

by Nina Froriep @ Video Marketing for Small Business

Video marketing strategy really starts with the end of the video marketing cycle: Figuring out where you will distribute your videos.  If your videos live in Social Media that strategy might change rapidly as social media usage, rules, and are constantly in flux. To learn about the current top trends and tips, view the video […]

Why Segmentation is Vital to Your Marketing Success

by Sherice Jacob @ The Kissmetrics Marketing Blog

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s […]

Join Me at SEO Bootcamp OKC!

by Rebecca Gill @ Web Savvy Marketing

This month I held my first SEO Bootcamp in Dallas, Texas. Our attendees came from all over the country and students flew in from a variety of locations stretching from California to Michigan and New York. My students were developers, marketers, and small business owners that work in a variety of industries. This diversity of experience and... Read More

The post Join Me at SEO Bootcamp OKC! appeared first on Web Savvy Marketing.

Best Option for Website SEO: WordPress, Squarespace, Wix, Weebly, or HubSpot COS?

by Rebecca Gill @ Web Savvy Marketing

Until recently, I hadn’t thought much about website SEO and which website builder was best for supporting search engine optimization efforts and best practices. I’m a WordPress girl after all, and in my head, WordPress is the only option. But recently, my private Facebook group has received a number of questions asking about SEO and... Read More

The post Best Option for Website SEO: WordPress, Squarespace, Wix, Weebly, or HubSpot COS? appeared first on Web Savvy Marketing.

Video Distribution – An Ever Changing Game

by Nina Froriep @ Video Marketing for Small Business

In Video Marketing, distribution is part hands-on technical stuff and part strategy. The technical part deals with the mechanics of getting the finished video out into the world, which is video hosting. It also deals with SEO (search engine optimization) and with analytics. [Read the pervious blog post: Hosting Video for Small Business – What […]

SEO Made Simple: A Step-by-Step Guide

SEO Made Simple: A Step-by-Step Guide


Neil Patel

Guess how many blog posts are published each day. Any ideas? Over 2 million. That means 46 people have pressed publish by the time you read these 4 sentences. This makes it kinda tough to stand out. But you have to, if you want to make your blog a successful one, that is. While I …

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

What is Search Engine Optimization (SEO)? - Definition from Techopedia

What is Search Engine Optimization (SEO)? - Definition from Techopedia


Techopedia.com

Search Engine Optimization SEO Definition - Search engine optimization (SEO) refers to met

Is Click Through Rate A Ranking Signal?

by AJ Kohn @ Blind Five Year Old

Are click through rates on search results a ranking signal? The idea is that if the third result on a page is clicked more often than the first that it will, over time, rise to the second or first result. I remember this question being asked numerous times when I was just starting out in the […]

3 Reasons Your AdWords Traffic Is Not Qualified

by Today's Industry Insider @ The Kissmetrics Marketing Blog

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

Our Investment Strategy: Why We’re Selling Our Genesis Theme Store

by Rebecca Gill @ Web Savvy Marketing

Back in 2011, Chris Cree had the idea of launching a stock theme store. I denied his request the first two times he brought it up, but on attempt three I was bought in. For the next four months Chris and I worked with our team to launch a Genesis based theme store. We started... Read More

The post Our Investment Strategy: Why We’re Selling Our Genesis Theme Store appeared first on Web Savvy Marketing.

StudioPress Sites: The Who, What, and Why

by Rebecca Gill @ Web Savvy Marketing

This month the Rainmaker Digital team is rolling out a brand new offering called “StudioPress Sites and holy cow they might just have something special here. I’ve long been a fan of StudioPress and the Genesis Framework and was even a beta user for Genesis back in the day. When the Rainmaker Platform arrived I dug into... Read More

The post StudioPress Sites: The Who, What, and Why appeared first on Web Savvy Marketing.

5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Some pig. Terrific. Radiant. Humble. In the classic E.B. White novel, Charlotte’s Web, these simple yet impactful words save a life and make another better. And for prolific writer, marketer and speaker Ann Handley, these words also make the title character the best content marketer in the world. “In just four [phrases] she had to [...]

The post 5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’ appeared first on Online Marketing Blog - TopRank®.

DMEXCO: Die aktuellen E-Mail Marketing Trends im Überblick

by Atilla Wohllebe @ OnlineMarketing.deOnlineMarketing.de

Was bringt die dmexco Neues für das E-Mail Marketing? Eine kanalbezogene Zusammenfassung von Atilla Wohllebe.

Vertical Rail Earns Mobile Sites Certification from Google

by Vertical Rail Staff @ Vertical Rail

Vertical Rail has been awarded with the Mobile Sites certification from Google. This certification demonstrates proficient knowledge in creating, managing, and optimizing mobile websites. “We’ve been building mobile-responsive websites for some time,” said George Gabrelian, lead web developer at Vertical Rail. “As the web has evolved, speed and performance have …read more »

The post Vertical Rail Earns Mobile Sites Certification from Google appeared first on Vertical Rail.

Web Hosting and SEO: How web hosting affects SEO

by Joanne Joanne Davidson @ Network Bees

Do web hosting choices affect SEO? For most of us, Search Engine Optimization’ (SEO) is all about identifying and using the right keywords, producing world class content and gaining those elusive backlinks that the whole world is seemingly crazed about.Continue reading... Web Hosting and SEO: How web hosting affects SEO

The post Web Hosting and SEO: How web hosting affects SEO appeared first on Network Bees.

Search Engine Optimization Definition – SEO Glossary | Searchmetrics

Search Engine Optimization Definition – SEO Glossary | Searchmetrics


Searchmetrics

What is search engine optimization? Our SEO Glossary provides a wide range of technical terms related to Search Engine Optimization.

Back to the Future: 5 Marketing Predictions That Were Right on the Money

by Anne Leuman @ Online Marketing Blog – TopRank®

Great Scott! The TopRank Marketing blog has been around since 2003, way back when content marketing and blogging were relatively new to the business world. We are proud of the fact that we were early adopters of the blogging trend—one of today’s leading content marketing strategies for improving brand visibility and engagement. Trends and predictions [...]

The post Back to the Future: 5 Marketing Predictions That Were Right on the Money appeared first on Online Marketing Blog - TopRank®.

The New Definition of Search Engine Optimization - Search Engine Journal

The New Definition of Search Engine Optimization - Search Engine Journal


Search Engine Journal

I wish I had a nickel for every person who has come to me and said, "I paid someone X (always 4+ figures) number of dollars to do optimization for my site,

SEO optimization services – SEO services Serbia

SEO optimization services – SEO services Serbia


PopArt Studio

SEO optimisation for websites - SEO optimization services for Google. SEO analysis of your current site, competition and planning to improve your online image.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

E-Mail Marketing: Old but gold – und vierzig Mal effektiver als Facebook

by Tina Bauer @ OnlineMarketing.deOnlineMarketing.de

E-Mails haben aufgrund des ausgefeilten Targeting eine einschlagende Wirkung beim Empfänger, wirken sich positiv auf wichtige Metriken aus und sind sogar erfolgversprechender als Social Media Marketing.

SEO Defined in 60 Seconds [Animated Video] - Copyblogger

SEO Defined in 60 Seconds [Animated Video] - Copyblogger


Copyblogger

Watch the animated video for the term "SEO" from our Content Marketing Glossary that helps you master content marketing terms.

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

The What and Why of Google Search Console

by Rebecca Gill @ Web Savvy Marketing

Google Search Console is a must have account for owners of blogs and websites. It is critical for SEO because it helps webmasters understand Google’s view of their website or blog. And the great tools inside Google Search Console don’t stop at reporting. Google also provides multiple data points and suggestions for resolving issues you... Read More

The post The What and Why of Google Search Console appeared first on Web Savvy Marketing.

August Updates for the Expert’s Guide to Local SEO

by Carrie Hill @ Local University

Joy Hawkin's Expert Guide to Local SEO continues to evolve with relevant, timely updates every month. The guide is now 200+ pages of information you need if you manage local search as a small business owner, marketing agency, or in-house SEO, either for SMB or Enterprise-level businesses. Here are the updates posted this month: Completely redid [...]

The post August Updates for the Expert’s Guide to Local SEO appeared first on Local University.

Video Deep Dive: Recent major changes in the search industry

by Mike Blumenthal @ Local University

Mike Blumenthal & Mary Bowling take a Deep Dive into recent major changes in the search industry. This is our Deep Dive Into Local from July 24th, 2017. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. If you have [...]

The post Video Deep Dive: Recent major changes in the search industry appeared first on Local University.

The Beginner’s Guide to Search Engine Optimization (for Humans)

The Beginner’s Guide to Search Engine Optimization (for Humans)


Goins, Writer

You may have heard that Google recently updated their search algorithm in response to “content farms” who were abusing the tricks of SEO (search engine optimization) to profit off of fr…

Suchmaschinenoptimierung / SEO Definition | OnlineMarketing.de Lexikon

Suchmaschinenoptimierung / SEO Definition | OnlineMarketing.de Lexikon


OnlineMarketing.de

► Als Suchmaschinenoptimierung oder auch SEO (englisch für Search Engine Optimization) bezeichnet man alle Maßnahmen, die dazu geeignet sind, die Platzierung

What is search engine optimization? definition and meaning

What is search engine optimization? definition and meaning


BusinessDictionary.com

Definition of search engine optimization: Refers to the process of improving traffic to a given website by increasing the site's visibility in search engine results. Websites improve search engine optimization by improving content, making ...

Have You Been Listening to SEObits.fm?

by Rebecca Gill @ Web Savvy Marketing

In June I launched a new SEO podcast called SEObits.fm and before I realized it, the summer flew by and twelve episodes have been recorded and published. In case you missed them, here is a list of what I’ve chatted about each week: EP 1: SEO is a Journey and Not a Destination EP 2:... Read More

The post Have You Been Listening to SEObits.fm? appeared first on Web Savvy Marketing.

Acquisition SEO and Business Crowding

by AJ Kohn @ Blind Five Year Old

There’s an old saying that if you can’t beat ’em, join ’em. But in search, that saying is often turning into something different. If you can’t beat ’em, buy ’em. Acquisition search engine optimization is happening more often as companies acquire or merge, effectively taking over shelf space on search results. Why settle for having the […]

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

Do 404 Errors Hurt SEO?

by AJ Kohn @ Blind Five Year Old

Do 404 errors hurt SEO? It’s a simple question. However, the answer is far from simple. Most 404 errors don’t have a direct impact on SEO, but they can eat away at your link equity and user experience over time. There’s one variety of 404 that might be quietly killing your search rankings and traffic. 404 […]

50 Influential Women in Content Marketing 2017 #CMWorld

by Lee Odden @ Online Marketing Blog – TopRank®

With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals. For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content [...]

The post 50 Influential Women in Content Marketing 2017 #CMWorld appeared first on Online Marketing Blog - TopRank®.

Q&A With Klaviyo Email Marketing

by Andrea 'Andi' Joseph @ Vertical Rail

We discovered Klaviyo because they have technology that helps ecommerce brands manage more sophisticated email marketing programs. What began as a two-person team has grown into a company of more than 50 people specializing in email marketing for ecommerce stores. Founded in 2012 in Massachusetts, Klaviyo works with thousands of …read more »

The post Q&A With Klaviyo Email Marketing appeared first on Vertical Rail.

Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations

by Joshua Nite @ Online Marketing Blog – TopRank®

Does anyone look forward to getting on an airplane anymore? Sure, you may be excited about where you’re going or what you plan to do when you get there. But anyone happily anticipating the screening, boarding, and flying part—well, I’ll have whatever vitamin supplement they’re on. If you’re headed to Content Marketing World, odds are [...]

The post Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations appeared first on Online Marketing Blog - TopRank®.

Five Tips to Prepare Your Marketing For the Voice Search Revolution

by David Haefele @ Vertical Rail

“Siri – find a GE Authorized appliance repair person in Santa Monica or West Los Angeles, that works on Saturday and has four or five-star rating on Yelp, Houzz or Angie’s List… and tell me where the nearest In and Out Burger is to my current location.” For people over …read more »

The post Five Tips to Prepare Your Marketing For the Voice Search Revolution appeared first on Vertical Rail.

4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company

by Today's Industry Insider @ The Kissmetrics Marketing Blog

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top […]

The Ultimate Website Redesign SEO Checklist

by Rebecca Gill @ Web Savvy Marketing

This week I had a call with a small business owner who is launching a website redesign in WordPress. He asked me how can we best preserve his existing SEO and makes sure he doesn’t lose any search ranking in the transition. Right away I replied that this was a fabulous question. We then chatted... Read More

The post The Ultimate Website Redesign SEO Checklist appeared first on Web Savvy Marketing.

Local SEO: Lokale Wettbewerbsanalyse in drei Schritten

by Andreas Wieland @ OnlineMarketing.deOnlineMarketing.de

Dein lokales Geschäft ist im Local Pack unsichtbar, dein Konkurrent dagegen hervorragend gelistet? Dann brauchst du eine lokale Wettbewerbsanalyse, die den Ursachen auf den Grund geht.

Digital Marketing Weekly Roundup – March 6, 2017

by Sean ORourke @ Marketing Terms

It's an action packed roundup this week. Updated early-bird discounts for conferences, seriously useful browser extensions, two deals I bought the moment I saw them, and unusually good podcast episodes. Enjoy! Conferences It's the beginning of the month, so [...]

The post Digital Marketing Weekly Roundup – March 6, 2017 appeared first on Marketing Terms.

Analyzing Position in Google Search Console

by AJ Kohn @ Blind Five Year Old

Clients and even conference presenters are using Google Search Console’s position wrong. It’s an easy mistake to make. Here’s why you should only trust position when looking at query data and not page or site data. Position Google has a lot of information on how they calculate position and what it means. The content here is pretty dense […]

SEO: The Beginner's Guide to Search Engine Optimization from Moz

SEO: The Beginner's Guide to Search Engine Optimization from Moz


Moz

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.

Register for April’s SEO Summit

by Rebecca Gill @ Web Savvy Marketing

SEO Summit will deliver virtual SEO training and homework exercises that will teach SEO best practices and show you how to immediately apply SEO to your website or blog. Information will be presented in an easy to understand format with actionable steps. All education materials and information will follow my proven SEO formula for driving... Read More

The post Register for April’s SEO Summit appeared first on Web Savvy Marketing.

Nina’s Three Key Take-Aways for Video Distribution [Vlog]

by Nina Froriep @ Video Marketing for Small Business

I like to divide video distribution into two parts: One part “mechanics”, one part strategy. The video below talks about the mechanics: For more in-depth knowledge please refer to these two blogs: Video SEO Basics for the Uninitiated Video Hosting: How to Decide Where to Host Your Videos Hosting Video for Small Business: What I […]

Announcing SEObits – A New SEO Podcast

by Rebecca Gill @ Web Savvy Marketing

Many years ago I had a friend suggest I launch a podcast. I dismissed it and dismissed the idea each time someone else mentioned the same idea to me. In my mind there were tons of podcasts in the WordPress industry and I just didn’t want to be another one. Then over the 18 months... Read More

The post Announcing SEObits – A New SEO Podcast appeared first on Web Savvy Marketing.

The Founders Origin Stories of ZenFounder

by Rebecca Gill @ Web Savvy Marketing

I recently had the honor of joining Sherry Walling on the ZenFounder podcast. Sherry and her husband, Rob Walling, have been running a seven part series on entrepreneurs and the stories behind their products and services. What I find so special about these stories is that people – even very public people – are so... Read More

The post The Founders Origin Stories of ZenFounder appeared first on Web Savvy Marketing.

Query Classes

by AJ Kohn @ Blind Five Year Old

Identifying query classes is one of the most powerful ways to optimize large sites. Understanding query classes allows you to identify both user syntax and intent. I’ve talked for years about query classes but never wrote a post dedicated to them. Until now. Query Classes What are query classes? A query class is a set of […]

What Is The Definition of SEO & How Is It Done? | Pedestal

What Is The Definition of SEO & How Is It Done? | Pedestal


Pedestal

What is the definition of SEO? SEO is an acronym for Search Engine Optimization. SEO is the leading source for driving traffic online.

Digital Marketing Weekly Roundup – March 13, 2017

by Sean ORourke @ Marketing Terms

Light roundup this week, getting ready for Napa Summit. Conferences After listing hundreds of digital marketing conferences but ignoring all of the virtual ones, I'm finally ready to explore the online-only side. Suggestions? Hit up the contact form or [...]

The post Digital Marketing Weekly Roundup – March 13, 2017 appeared first on Marketing Terms.

Writing Website Content: Addressing the Elephant in the Room

by Rebecca Gill @ Web Savvy Marketing

Whether you’ve just spent thousands of dollars on a custom website build or you’re using an off-the-shelf stock website theme, you’ll ultimately have to address the elephant in the room. Your elephant, my friend, is writing website content. It’s the one thing, and monumental task, that stands in the way of your pretty new website going live. For many... Read More

The post Writing Website Content: Addressing the Elephant in the Room appeared first on Web Savvy Marketing.

Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video

by Amy Higgins @ Online Marketing Blog – TopRank®

It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini. Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results [...]

The post Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video appeared first on Online Marketing Blog - TopRank®.

Is Disney’s Paid Streaming Service a Happy Move?

by Diana Drake @ KWHS

Walt Disney Co. is in the business of marketing happiness. Its animated movies promise happily-ever-after fairytale endings, and Disneyland is purportedly the Happiest Place on Earth. But the media conglomerate’s recent decision to pull all of its Disney and Pixar films from Netflix and put them into its own paid streaming service has led to […]

The post Is Disney’s Paid Streaming Service a Happy Move? appeared first on KWHS.

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

What is Local SEO? - Local University

What is Local SEO? - Local University


Local University

Find out what Local SEO (Local Search Engine Optimization) really means for local businesses here.

7 Biggest PPC Nightmares Sinking Your ROI

by Today's Industry Insider @ The Kissmetrics Marketing Blog

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, […]

Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video

by Amy Higgins @ Online Marketing Blog – TopRank®

It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini. Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results [...]

The post Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video appeared first on Online Marketing Blog - TopRank®.

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

3 Pillars of SEO for Real Estate Pros

3 Pillars of SEO for Real Estate Pros


Realtor Magazine

If you want consumers to find you online, you need to concentrate on the strategy, technology, and content that will propel your search engine optimization efforts.

What is SEO?

What is SEO?


Moz

SEO is a digital marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses technical and creative elements.

SEO Competitive Research Is Vital to Your Marketing Efforts

by Rebecca Gill @ Web Savvy Marketing

SEO competitor research is a process that reviews existing and future competitors. This is something that has been done in traditional marketing for a very long time. When you weave SEO into the competitive research mix, you will expand your existing traditional competitors with additional online competitors. You might be asking why you would have both... Read More

The post SEO Competitive Research Is Vital to Your Marketing Efforts appeared first on Web Savvy Marketing.

Defining Search Engine Optimization

Defining Search Engine Optimization


Online Marketing Blog - TopRank®

The search engine industry frequently innovates as do consumer behaviors for discovery and sharing. Those changes require search marketers to take a fresh

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