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How AI Can Create Value For E-Commerce Businesses

by Nandini Rathi @ Betaout Blog

  High AI adoption was seen in the high tech and telecoms, automotive and assembly, and financial services industries, while retail, media, and entertainment experienced medium AI adoption. – McKinsey report Whether you are a big retailer or a small-sized business struggling to make optimal use of big data, you need to implement AI to make your customers feel special as well as to drive sales at scale. Beyond basic personalization and product recommendations like “customers who bought this item also bought…” – AI is making a big impact on marketing, helping online retailers to enhance every step of the customer journey. From AI-powered personal assistants for customer service to tailored product recommendations, replenishment reminders, and automatic inventory management, AI can automate when a customer receives communication personalized based on his interests, preferences and past purchases. Here are a few ways AI can offer real value to your customers: 1) AI for enhanced customer experience The modern day marketing is all about reaching out to a customer at the right time with the right context. There are a number of ways to facilitate customer intelligence using AI. AI-driven intelligence can help marketers to send messages that are personalized, contextual, relevant, and timely. Machine learning algorithms can predict the best time to reach out to a customer by analyzing his past behavior – what time of the day the customer is active and is most likely to open your messages. Dynamic content is another powerful way to reach out to customers at the right time with the right context. For example, a push notification or an email will feature different recommendations depending on the demographics of the customer. E-commerce brands use dynamic content for weather-focused promotions to make the messaging experience more personalized, relevant and of-the-moment. The other factors that influence dynamic content include things such as price-sensitive offers, the day of the week, time of day, and the marketing medium.  2) AI-powered personalization to improve the customer journey Real-time marketing involves a greater level of personalization throughout the customer lifecycle. In order to offer a seamless, personalized experience, retailers need to center their marketing on the user personas that are updated in real-time. Single customer view powers the customer intelligence based on key data insights like previous purchases, browsing history, age, and location. Another example is AI-driven product recommendations tailored to each customer. Instead of the one-size-fits-all solution, Amazon is known for, artificial intelligence and machine-learning algorithms leverage techniques like lifetime value models, advanced segmentation models to fuel personalized recommendations. 3) Getting granular is the key to prescriptive insights Artificial intelligence starts with data granularity. Marketing automation platforms like Betaout analyzes key metric drivers and millions of possible data outcomes in minutes to suggest actionable insights that aren’t otherwise possible for marketers to unearth on their own. Unlike manual data analysis data scientists are known for, AI-powered prescriptive intelligence comes with great accuracy and fast analysis. For instance, artificial intelligence bots can prescribe the most profitable marketing channel for business, most profitable segment, or the right offer. Prescriptive insights like these are the ones that truly matter. 4). A proper analytical framework is the building block of AI Artificial intelligence isn’t crystal-ball magic but is driven by big-data analytics. When it comes to deriving data-driven insights, it’s important to have an analytical framework in place. Your data-driven algorithms that feed the AI-system are as effective as asking the right questions and chasing the right metrics. Real-time marketing is all about implementing and iterating on a second-by-second basis and analytics plays an equally important role to see if your data-driven decisions have delivered the predicted outcome. Analytical dashboards are the key to implement AI successfully – from descriptive dashboards that are designed to offer data drill-downs at a more granular level to making predictions based on this historic data; analytics & AI combined are the keys to offer enhanced customer experience. Closure: AI-wizardry for retail isn’t limited to the above. There are a lot of other areas where AI is making a big impact like in increasing sales, engaging customers, product discovery and customer service. For instance, retail brands like Neiman Marcus, Asos, Nordstrom, and Urban Outfitters are using visual search to improve the online shopping experience. Top brands like Uber, Burberry, and 1-800-Flowers have been successfully engaging and acquiring new customers with one-to-one chat experience using chatbots. AI is constantly helping marketers connect with their customers in new and meaningful ways.  

The post How AI Can Create Value For E-Commerce Businesses appeared first on Betaout Blog.

How To Run An Online Marketing Campaign Using Only Photos and Videos

by Maher Abiad @ Monitor Backlinks Blog

Today we’re going to talk to you about the power of visuals. The power to convey messages and thoughts where simple words can’t. We’d like to show you how you would construct a marketing campaign with video and photos as the key driver of your strategy. Today, the culture of image and visuals has taken ...

The post How To Run An Online Marketing Campaign Using Only Photos and Videos appeared first on Monitor Backlinks Blog.

Onpage Optimization Definition - SEO Glossary | Searchmetrics

Onpage Optimization Definition - SEO Glossary | Searchmetrics


Searchmetrics

What is a onpage optimization? Our SEO Glossary provides a wide range of technical terms related to Search Engine Optimization.

5 Simple Push Notification Hacks to Increase Your Click-Through Rates

by Reshu Rathi @ Betaout Blog

Source: Unspalsh Are your push notifications generating the response you want them to? Perhaps you are not getting enough clicks on them, or they’re not generating any revenue for your app. No matter what it is, don’t lose hope and curse your luck. Though achieving a good ROI from your push messages isn’t easy especially in this fast-paced mobile era, where an average person has 60-90 apps installed on their phone, and everyone is vying for the same eyeballs. However, there are a handful of push notification “hacks” you can use to engage your users and get good returns. Try these hacks the next time you send push notifications to improve your click-through rates. 1. Stop blasting all your push messages at the same delivery time It’s well known that push messages can increase your app engagement and hence retention.  But many marketers forget that they have to reach the users based on their time zones. In fact, I’ve analyzed push notifications from a lot of international brands, and they haven’t got even this basic thing right. They are sending push messages without paying attention to the time zone their users are located in. Timing is everything. A push notification that does not take into account the time zone and the preferred time of its users is not going to get their attention. All of us have been the victim of getting brand messages at the wrong time (early morning, midnight). The failure to send messages on personalized timings will annoy users and force them to opt out of your push notifications and might even force them to uninstall your app. Examples of wrong timing You are not going to get any results from your push notifications if users don’t see them. And chances of people checking your messages way past midnight are very less. Not optimizing your send time is one thing, but blasting your push notifications at an inappropriate time should be a criminal offense (just kidding). Timing can make or break your marketing messages. Send-time optimization is the key to engage your users with timely and relevant messages for every user. 2. Use advanced personalization Everybody loves a personal touch. A push message is much more likely to be opened when it’s highly personalized for the user receiving it. Though most of us know this but, in reality, there are very few brands who are going further than first-name personalization. Why? Advanced personalization requires you to collect actionable customer data including browsing data, customer preferences, and demographics data like gender, age and location too. But there are very few brands who’re intelligently using their sign-up forms to collect these details. Given below is an example to show you how to and how not to use your sign-up form fields: 3. Be action oriented Effective marketing leads to action. But when it comes to push notifications, it is easier said than done. With small space, many brands struggle to insert an action oriented message and miss the mark. Marketers need to guide their prospects with a call to actions and a clear message. If your customers aren’t clear about what action you want them to take, then they will only regard it as an interruption and will simply ignore it. Now you can even have more than one action button in your push messages. The only rule to do it right is linking each call to action button to its landing page instead of generic home page targeting. SaksFifthAvenue, the multi-brand luxury retailer, has correctly utilized its limited space. In addition to telling users what is in it for them, the push notification includes an inline action button so users can take the desired steps from notifications. 4. Inject emoticons into your push messages A well-crafted copy can make a huge difference in push notifications open rate, in fact, it is one of the keys to its success, but unlike email, you’ve very limited space to show your copywriting skills here. So, try to include emojis in your message (if it suits your message) to convey your message in fewer words. Emoticons are your best weapon to make your message stand out and express it in fewer words. 5. Provide value Last but not the least your push messages should provide value. If you keep sending valuable messages, then users will start opening every message you send, and your click-through rates will sky rocket. Though trust doesn’t build overnight so, plant the seed and be patient. If on the other […]

The post 5 Simple Push Notification Hacks to Increase Your Click-Through Rates appeared first on Betaout Blog.

4 Reasons Web Push Notifications Should Not Take a Back Seat to Email Marketing

by Reshu Rathi @ Betaout Blog

Web push notification is not a new marketing tool anymore but is one that’s under-utilized. This messaging channel is cost-effective and has the potential to bolster your outreach. But, many marketers are overlooking this marketing channel. With this in mind, given below are four occasions where website push notifications will prove to be highly effective: 1. Your deal is time sensitive Most brands these days use time sensitive deals to increase their conversions. Why? Because urgency is an excellent psychological motivator, it drives people to take action. Now, I’m pretty confident that this isn’t news to you. But if you’re using only emails to push these deals then you’re leaving money on the table. Here’s why–firstly, the average time for email recipients to view an email message is 6.4 hours (Zipstripe). Secondly, the open rates of emails are nose-diving. We at Betaout conducted a study and found that open rates for web push notifications are 40 percent higher than for email. 2. You want to cut down expenses Marketing is where businesses spend a lot of their money. So this is where you need to manage your money right to reduce your costs. Creating an email is an expensive affair, as it requires a lot of time in designing and drafting copy. And, sometimes for small and medium sized companies, it’s tough to spend that much time and resources. It makes sense at those times to send web push notifications–composing a push message is a lot quicker and cheaper. However, we recommend not sending every offer in web push notifications (especially the coupons and codes with a long-term validity). Otherwise, your subscribers might end up not using them. 3. You don’t want to fall in the clutter Though email marketing has proven to generate the biggest ROI and studies, have shown that an average company sees an ROI of 38% for every dollar spent on email marketing.  But, with the increase in the number of email messages, (we receive 121 messages per day, each year), this number is only going to soar up in the coming years. And unless your emails are too good and your subscribers are too engaged, you can’t just expect people to open your emails. Besides, website push messages have better open and response rate which makes it an effective communication channel for every online business. 4. Your email list is small Now you must be thinking what does the size of your email list has to do with web push notifications. Here it is—-do you know opt-in rates for web push notifications is higher than that of email opt-in rates? Why? Because email is the most personal medium and people believe in guarding their email accounts against the marketing messages. Since it is hard to build an email database push notifications gives you a chance to reach people you couldn’t have reached otherwise.   Push notifications is a powerful tool in your marketing arsenal. However, it’s always a good idea to be mindful when using it. Because once your customers will unsubscribe you’ve no chance of getting them back.                

The post 4 Reasons Web Push Notifications Should Not Take a Back Seat to Email Marketing appeared first on Betaout Blog.

How to Promote your Business Online Effectively

by btvbill @ Vermont Web Design, Web Hosting and Development

If your website isn’t generating the business leads you want, you are probably lazy! Are you offended? Great. Perhaps now that I’ve gotten your attention you will appreciate some “tough love” and words of wisdom. A website or social media campaign is NOT a “set it and forget it” infomercial Although most people mistakenly believe that simply having a website is the pathway to riches, it just is NOT true! Websites, social media and free ads are all tools. Simply owning a hammer doesn’t make you a master carpenter. Owning a website does not make you an Internet marketing tycoon! Make sure to promote your website address EVERYWHERE. That means on your business cards, work vehicles, e-mail signature, t-shirts, your dog’s collar, etc. This helps to build familiarity with your brand/business and when people have a need for the services, they will automatically think of you. Are you taking advantage of  free advertising? Post information about your business or services on free websites such as Craigslist, Front Porch Forum and any other place where you can post a link to your website for free. If possible ALWAYS include a good photo with your ad. People think visually rather than textual. […]

The post How to Promote your Business Online Effectively appeared first on Vermont Web Design, Web Hosting and Development.

7 Biggest PPC Nightmares Sinking Your ROI

by Today's Industry Insider @ The Kissmetrics Marketing Blog

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, […]

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

What Is Search Engine Optimization And Why Is It Important

What Is Search Engine Optimization And Why Is It Important


reliablesoft.net

Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. What is SEO? Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be

How Did These Two Attorneys Get A Consistent Flow Of New Clients Every Month?

by Gary Musler @ Internet Marketing for Attorneys – Big Mouth Marketing

Let me ask you a quick question. Have you ever felt a little ‘stuck’ when it comes to getting more clients and truly growing your practice in a predictable fashion? Well, if the answer is “yes” you are not alone. And there is a reason why a lot of attorneys struggle. At first, it seems […]

The post How Did These Two Attorneys Get A Consistent Flow Of New Clients Every Month? appeared first on Internet Marketing for Attorneys - Big Mouth Marketing.

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

Digital Marketing Weekly Roundup – March 6, 2017

by Sean ORourke @ Marketing Terms

It's an action packed roundup this week. Updated early-bird discounts for conferences, seriously useful browser extensions, two deals I bought the moment I saw them, and unusually good podcast episodes. Enjoy! Conferences It's the beginning of the month, so [...]

The post Digital Marketing Weekly Roundup – March 6, 2017 appeared first on Marketing Terms.

What is SEO? Search Engine Optimization 101

What is SEO? Search Engine Optimization 101


Lifewire

In a very basic nutshell, search engine optimization, or SEO for short, is the process of making your site and the site's individual pages visible.

What Does SEO Mean? Discover What You Really Need to Know!

What Does SEO Mean? Discover What You Really Need to Know!


Vermont Web Design, Web Hosting and Development

SEO stands for "search engine optimization". Everyone seems to have heard about and uses the term "SEO" but many do not know what SEO means, or what it does

Frustrated With Your Website and Internet marketing?

by btvbill @ Vermont Web Design, Web Hosting and Development

As the web becomes more complicated and crowded it’s easy to see why many business owners become frustrated with their website, social media and Internet marketing plans. Read below or contact us now at 802-233-3261 if you’d like to kick your web marketing campaign back into high gear. So why are so many business owners frustrated with their websites and web marketing? Here’s why: Back in the late 1990’s all you needed was a website. You could literally “set it and forget it”. Those were the glory days and early beginnings of websites. Most businesses didn’t have a clue about websites or email and getting a first page ranking in Yahoo (the number one search engine in pre-Google days) was relatively easy. Fast forward to 2017 where it seems everyone is on the web, fighting tooth and nail for the coveted first page search results in Google.  Social media evolved and everyone rushed to Facebook, Instagram, Pinterest, etc., in an attempt to market their businesses online. Your Facebook Page Organic Posts is Actually Seen By Only 2% of Your Fans from Hubspot: A study from Edgerank Checker found that between February 2012 and March 2014, organic reach for the average […]

The post Frustrated With Your Website and Internet marketing? appeared first on Vermont Web Design, Web Hosting and Development.

What is Search Engine Optimization?

What is Search Engine Optimization?


The Balance

What is Search Engine Optimization? Here's a broad SEO definition and some advice for small business owners.

How Facebook Marketing Can Help Grow Your Business

by nobox @ nobox creatives

  You may already know that advertising is not just about getting your ad in front of as many people as possible. Successful advertising consists of getting your business and your message in front of people who are ready to buy your products or services. However, the major issue with most forms of advertising [...]

The post How Facebook Marketing Can Help Grow Your Business appeared first on nobox creatives.

✅ 34 Search Engine Optimization Tips - Best SEO strategies

✅ 34 Search Engine Optimization Tips - Best SEO strategies


Monitor Backlinks Blog

The best Search Engine Optimization tips to help you take your organic traffic to higher standards. Read 34 SEO tips and improve your rankings.

Why Segmentation is Vital to Your Marketing Success

by Sherice Jacob @ The Kissmetrics Marketing Blog

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s […]

How Attorneys In Texas Grow Their Law Firms

by Gary Musler @ Internet Marketing for Attorneys – Big Mouth Marketing

After 1.4 million leads, 100,000 ad campaigns, and 5,000 marketing tests, I’ve seen a fair few law firms grow pretty large. And one state stands out in particular. Texas! Why? Well, one thing I have noticed is that attorneys from Texas tend to be more entrepreneurial than the rest. Maybe it is because you are […]

The post How Attorneys In Texas Grow Their Law Firms appeared first on Internet Marketing for Attorneys - Big Mouth Marketing.

RankBrain Survival Guide

by AJ Kohn @ Blind Five Year Old

This is a guide to surviving RankBrain. I created it, in part, because there’s an amazing amount of misinformation about RankBrain. And the truth is there is nothing you can do to optimize for RankBrain. I’m not saying RankBrain isn’t interesting or important. I love learning about how search works whether it helps me in my […]

How Do The Top Family Lawyers Get Divorce Clients?

by Gary Musler @ Internet Marketing for Attorneys – Big Mouth Marketing

What if it was possible to peak behind the curtain of your biggest competitor’s client getting machine? Imagine you’ve got access to the exact advertising strategy the top family lawyers are using to get new clients every single day? Would you take a peak? If you answered “yes” then pay close attention to every single […]

The post How Do The Top Family Lawyers Get Divorce Clients? appeared first on Internet Marketing for Attorneys - Big Mouth Marketing.

5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Some pig. Terrific. Radiant. Humble. In the classic E.B. White novel, Charlotte’s Web, these simple yet impactful words save a life and make another better. And for prolific writer, marketer and speaker Ann Handley, these words also make the title character the best content marketer in the world. “In just four [phrases] she had to [...]

The post 5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’ appeared first on Online Marketing Blog - TopRank®.

3 Reasons Your AdWords Traffic Is Not Qualified

by Today's Industry Insider @ The Kissmetrics Marketing Blog

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]

Digital Marketing Weekly Roundup – March 20, 2017

by Sean ORourke @ Marketing Terms

MarketingTerms.com Getting ready for a slew of new posts, but first Getting Ready for Napa Summit 🍷 Also, no roundups the next few weeks while travelling and re-thinking the format. Conferences For those attending or considering Napa [...]

The post Digital Marketing Weekly Roundup – March 20, 2017 appeared first on Marketing Terms.

4 Steps to Creating Good Emails in Less time

by Reshu Rathi @ Betaout Blog

  Email marketing works, we all know that. For every dollar spent on email marketing, the average company sees an ROI of 38%. Also, 66 percent of consumers have made a purchase online as a result of an email marketing message (Direct Marketing Association). Since it works so well, marketers spend a lot of time and resources to create good email campaigns that resonate well with their audience and elevates your brand experience. But what if you’re pressed for time and don’t have enough resources to deploy to this channel? After all, marketers are always pressed for time and resources.  Well, if you find yourself in that situation, you can use the step-by-step approach given below to create good emails campaigns in less time and budget.  1. Set smart goals First thing’s first: before you start creating an email campaign, you must have a clear goal in mind — whether it’s to build the relationship with your subscribers or drive more purchases or to bring back churned customers. Too often, email marketers create emails without giving much thought to what they’re trying to achieve. Don’t make this mistake. Without creating goals, you’ll constantly be in conflict with what to include and what not to include in your message. You’ll be required to spend more time and energy in creating emails and end up cramming them with too much content and untargeted offers. Quick tip: Make sure your goals are not only specific but measurable too. 2. Decide on how often to send When it comes to email marketing, the biggest challenge most marketers face is estimating the best frequency to send emails. If you send too many emails, people will unsubscribe. And if you send after a longer period of time then you risk brand recall. So how to decide exactly how many to send? Well, there are a couple of ways to determine that — you can use data to segment your engaged subscribers and you can send more number of emails to them, you can ask your subscribers to choose their preferred number for emails they would like to receive from you in a given time, or you can survey your subscribers. Whatever you do, keep your subscribers in mind and ensure that you send them an email when you have something to offer to them. Quick tip: Keep experimenting with your send frequency until you arrive at the sweet spot.  3. Keep it short and simple Marketers often spend hours, sometimes even days, crafting long emails; so that they don’t have to send multiple emails in a short time span. But they forget that long and detailed emails take more time to create as well as to consume. And people don’t have that much time to spend on an email.  Do you know 75% of Gmail’s 900 Mn users access their accounts via mobile devices? –TechCrunch. It’s tough for them to consume large emails on small screen devices. Keep it brief and simple. Pick one goal per email and write a simple message that revolves around that goal only. This will help you stay focused and create engaging emails in less time. Quick tip: No matter how cliche it sounds; simplicity rules. Your email should be short and clear so that it takes only a few moments to read and act on it. 4. Use templates A well-designed email can elevate your subscriber’s engagement and up your click-through rates and sales too. That’s why so many talented email marketers still spend a lot of their time in the designing part. Well, creating one-off designs is great but it’s costly and time-consuming. The best way to save your time and money is to use pre-designed templates that can be personalized by adding few images and changing a bit of design.  Quick tip: Pick a set of templates according to your requirement, and reuse them.          

The post 4 Steps to Creating Good Emails in Less time appeared first on Betaout Blog.

What To Do When Legal Clients Can’t Afford Your Fees

by Gary Musler @ Internet Marketing for Attorneys – Big Mouth Marketing

“He just can’t afford it, so I am going to have extend terms again”. As an attorney, how many times have you thought that? Too many, right? How many times have you seen business walk out of the door simply because someone can’t find the money to pay you? And you simply have to put […]

The post What To Do When Legal Clients Can’t Afford Your Fees appeared first on Internet Marketing for Attorneys - Big Mouth Marketing.

Digital Marketing Weekly Roundup – March 13, 2017

by Sean ORourke @ Marketing Terms

Light roundup this week, getting ready for Napa Summit. Conferences After listing hundreds of digital marketing conferences but ignoring all of the virtual ones, I'm finally ready to explore the online-only side. Suggestions? Hit up the contact form or [...]

The post Digital Marketing Weekly Roundup – March 13, 2017 appeared first on Marketing Terms.

4 SEO Tactics for RankBrain and Human Behavior Signals

by Ron Dod @ Monitor Backlinks Blog

In October of 2015, Google confirmed the use of RankBrain as a way to help process its search results. At the time, it was only used in about 15% of all searches. Today, it is one of the main factors that goes into Google’s search ranking algorithm (source). Therefore, it is very important that we ...

The post 4 SEO Tactics for RankBrain and Human Behavior Signals appeared first on Monitor Backlinks Blog.

Acquisition SEO and Business Crowding

by AJ Kohn @ Blind Five Year Old

There’s an old saying that if you can’t beat ’em, join ’em. But in search, that saying is often turning into something different. If you can’t beat ’em, buy ’em. Acquisition search engine optimization is happening more often as companies acquire or merge, effectively taking over shelf space on search results. Why settle for having the […]

The Future of Mobile Search

by AJ Kohn @ Blind Five Year Old

What if I told you that the future of mobile search was swiping. I don’t mean that there will be a few carousels of content. Instead I mean that all of the content will be displayed in a horizontal swiping interface. You wouldn’t click on a search result, you’d simply swipe from one result to […]

Revamp Your SEO Strategy with Schema Markup and Structured Data

by Ruchi Pardal @ Monitor Backlinks Blog

Schema markup is one of the most crucial yet least used optimization techniques in SEO. As reported on Search Engine Land, around 80 percent of websites haven’t yet implemented schema markup. However, it is something that can boost your website in the search engine result pages (SERPs), if you grasp its concept and method. According ...

The post Revamp Your SEO Strategy with Schema Markup and Structured Data appeared first on Monitor Backlinks Blog.

How to Start a Blog: The Beginner’s Guide to Content Marketing

by Andy Crestodina @ Orbit Media Studios

Beginnings are beautiful. But they’re also scary, confusing and frustrating. There are hundreds of possible first steps in starting a blog and your content marketing efforts. So many decisions to make.

How do I start a blog? Am I doing this…

Read More ›

The post How to Start a Blog: The Beginner’s Guide to Content Marketing appeared first on Orbit Media Studios.

Digital Asset Optimization - Evolved Search Engine Optimization

Digital Asset Optimization - Evolved Search Engine Optimization


Online Marketing Blog - TopRank®

TopRank outlines the need for companies to evolve their SEO efforts to include digital assets and channels of promotion.

7 Powerful Social Media Strategies You Need to Know Now!

by btvbill @ Vermont Web Design, Web Hosting and Development

Use These 7 Strategies to Master Social Media 1. Find Out Where Your Audience Is There are many different popular social media platforms on the web. Keep in  mind that when you’re first starting out, it’s not a good idea to jump in and try to master all of them. Focus only on the one or two main social sites that your audience tends to inhabit. Take the time to research and find out where your customers and potential customers are spending the majority of their time. Nearly everyone is on Facebook so that’s a logical place to start. You should also consider other sites such as Twitter, LinkedIn, YouTube, Instagram, Pinterest and others.  You do not have to take part in ALL of them. Make the most efficient use of your time only on the social media sites that your audience tends to gravitate to. 2. Building Authority Building your authority on social media platforms is essential. Help people by answering any questions they may have related to your industry or company. For instance, you can use Twitter to find people curious about subjects related to your product or service using Twitter search filters. Then, simply take a few […]

The post 7 Powerful Social Media Strategies You Need to Know Now! appeared first on Vermont Web Design, Web Hosting and Development.

How to Rank for Your Competitors

by iweb solutions @ Reputation Management| Digital Marketing Specialist|

There are a lot of different opinions floating around the water cooler about whether using your competitor’s name and associated keywords is an effective SEO option or not. Logically, it would make sense that you could redirect some of the traffic to their website to yours instead, but many dispute if the number of redirected

4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom

by Ashley Zeckman @ Online Marketing Blog – TopRank®

The pressure is on! Content marketers are being expected to create more with less. And often, that means creating more content without adding additional team members. Unfortunately, the content copywriters are often the ones that bear the brunt of these situations which can be exhausting and cause content burnout. To help ease the pain, Workfront’s [...]

The post 4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom appeared first on Online Marketing Blog - TopRank®.

Analyzing Position in Google Search Console

by AJ Kohn @ Blind Five Year Old

Clients and even conference presenters are using Google Search Console’s position wrong. It’s an easy mistake to make. Here’s why you should only trust position when looking at query data and not page or site data. Position Google has a lot of information on how they calculate position and what it means. The content here is pretty dense […]

Do 404 Errors Hurt SEO?

by AJ Kohn @ Blind Five Year Old

Do 404 errors hurt SEO? It’s a simple question. However, the answer is far from simple. Most 404 errors don’t have a direct impact on SEO, but they can eat away at your link equity and user experience over time. There’s one variety of 404 that might be quietly killing your search rankings and traffic. 404 […]

Organic vs. Non-organic Search Engine Optimization (SEO) - nobox creatives

Organic vs. Non-organic Search Engine Optimization (SEO) - nobox creatives


nobox creatives

When people hear organic/non-organic, they’d most likely envision the produce section at their local supermarket. Society has become not only aware but educated on the differences between the two and how it affects their personal lives. Although the familiarity with these options has grown significantly, many business owners are completely in the dark when it

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

Back to the Future: 5 Marketing Predictions That Were Right on the Money

by Anne Leuman @ Online Marketing Blog – TopRank®

Great Scott! The TopRank Marketing blog has been around since 2003, way back when content marketing and blogging were relatively new to the business world. We are proud of the fact that we were early adopters of the blogging trend—one of today’s leading content marketing strategies for improving brand visibility and engagement. Trends and predictions [...]

The post Back to the Future: 5 Marketing Predictions That Were Right on the Money appeared first on Online Marketing Blog - TopRank®.

3 Pillars of SEO for Real Estate Pros

3 Pillars of SEO for Real Estate Pros


Realtor Magazine

If you want consumers to find you online, you need to concentrate on the strategy, technology, and content that will propel your search engine optimization efforts.

Is Click Through Rate A Ranking Signal?

by AJ Kohn @ Blind Five Year Old

Are click through rates on search results a ranking signal? The idea is that if the third result on a page is clicked more often than the first that it will, over time, rise to the second or first result. I remember this question being asked numerous times when I was just starting out in the […]

What Does an SEO Company Actually Do?

What Does an SEO Company Actually Do?


Blue Corona

What does an SEO company actually do? And do you need one for your business? Click here to learn more.

Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld

by Joshua Nite @ Online Marketing Blog – TopRank®

The inimitable Andrew Davis is the best-selling author of Town, Inc. and an in-demand marketing speaker. After his presentation at Content Marketing World 2017, I can see why. He made me feel stupid. And I’m incredibly grateful. The best presentations make you feel stupid in retrospect. Of course! It’s so obvious that this is the [...]

The post Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld appeared first on Online Marketing Blog - TopRank®.

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

How to Become a Data-Driven Marketer

by Christian Brink @ AddThis Academy

What does it mean to be a data-driven marketer? Learn how you can start using your own website data to start driving your marketing decisions.

The post How to Become a Data-Driven Marketer appeared first on AddThis Academy.

Our Top 11 Content Marketing Takeaways from #CMWorld 2017

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo. Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, the four-day event was exciting [...]

The post Our Top 11 Content Marketing Takeaways from #CMWorld 2017 appeared first on Online Marketing Blog - TopRank®.

Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video

by Amy Higgins @ Online Marketing Blog – TopRank®

It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini. Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results [...]

The post Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video appeared first on Online Marketing Blog - TopRank®.

How to Create a Sitemap For Your Website In 5 Steps.

by iweb solutions @ Reputation Management| Digital Marketing Specialist|

A website’s sitemap can be compared to the table of contents of a book. The sitemap is important because it guides visitors to the parts of the website in which they are interested. The sitemap allows surfers to reach their destination without wasting time. Sitemaps are also important from the point of view of search

What is Video SEO? - Blast Analytics & Marketing

What is Video SEO? - Blast Analytics & Marketing


Blast Analytics & Marketing

According to comScore Video Metrix, more than 124 million unique viewers in the U.S. – 78% of the country’s total online population – viewed 9.5 billion online videos during December 2007. More than 19 million unique viewers in Canada – 89% of the country’s total online population – watched more than 2.1 billion online videos …

SEO and your digital marketing strategy | Pronto Marketing

SEO and your digital marketing strategy | Pronto Marketing


Pronto Marketing

Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy; a focused element of an overall holistic approach to driving customers to your business via online platforms. In other words, marketing the modern way!What is SEO?SEO is primarily concerned with ensuring that your website ranks higher in search engine results, thereby driving more traffic to your site and potentially more business.

About search engine optimization (SEO) in Help Center

About search engine optimization (SEO) in Help Center


Zendesk Support

Help Center comes with its own search that you can optimize your content for, but it’s important to think about other search tools your customers might use to get to your content. Search Engine Opt...

Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations

by Joshua Nite @ Online Marketing Blog – TopRank®

Does anyone look forward to getting on an airplane anymore? Sure, you may be excited about where you’re going or what you plan to do when you get there. But anyone happily anticipating the screening, boarding, and flying part—well, I’ll have whatever vitamin supplement they’re on. If you’re headed to Content Marketing World, odds are [...]

The post Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations appeared first on Online Marketing Blog - TopRank®.

4 Online Content Ideas to Use in 2016

by AudiologyDesign @ AudiologyDesign

Your online marketing strategy needs to be more tactical and creative than ever in order to stand out in the competitive online world. Content marketing is a great way to...

The post 4 Online Content Ideas to Use in 2016 appeared first on AudiologyDesign.

LocalU Advanced Santa Monica Pre-Agenda Pricing Deal

by Mary Bowling @ Local University

The LocalU crew is delighted to be traveling to Santa Monica, California in mid-November for our premier Local Search event of 2017! The venue is the historic Santa Monica Bay Women's Club, a short walk from the beach and the Santa Monica Pier. We' ll be staying at the Marriott Courtyard Santa Monica and have [...]

The post LocalU Advanced Santa Monica Pre-Agenda Pricing Deal appeared first on Local University.

How To Become One Of The Most Sought After Lawyers In Your State

by Gary Musler @ Internet Marketing for Attorneys – Big Mouth Marketing

Something changed recently for attorneys. After generating well over 1.5 million leads, running over 100,000 ads, and 5,000 marketing tests, on behalf of attorneys, something changed this year. Normally, we use a specific strategy to consistently grow small to medium sized law firms. It still works (better than ever), and we’re seeing some incredible results. […]

The post How To Become One Of The Most Sought After Lawyers In Your State appeared first on Internet Marketing for Attorneys - Big Mouth Marketing.

Online Marketing Techniques

by iweb solutions @ Reputation Management| Digital Marketing Specialist|

Substantial rise іn online trading has spearheaded thе concept оf online marketing. Online marketing, аlѕо known аѕ web marketing оr Internet marketing, іѕ аn affordable аnd effective tool tо target а global audience. It involves marketing оf goods аnd services via thе Internet medium. Stiff competition, market saturation, increasing consumer demands, еtс have made іt

How to use Schema Markup for Better SERP

by Kristina Petrick @ Monitor Backlinks Blog

When creating any content for your website, it can sometimes be difficult for search engines to crawl your content and discover the topics you’re trying to present. Schema markup is one tool you can use to help clarify your content, by including markup for SERP that explains to crawlers what your data means. While you ...

The post How to use Schema Markup for Better SERP appeared first on Monitor Backlinks Blog.

Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld

by Joshua Nite @ Online Marketing Blog – TopRank®

The inimitable Andrew Davis is the best-selling author of Town, Inc. and an in-demand marketing speaker. After his presentation at Content Marketing World 2017, I can see why. He made me feel stupid. And I’m incredibly grateful. The best presentations make you feel stupid in retrospect. Of course! It’s so obvious that this is the [...]

The post Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld appeared first on Online Marketing Blog - TopRank®.

Video Deep Dive: Recent major changes in the search industry

by Mike Blumenthal @ Local University

Mike Blumenthal & Mary Bowling take a Deep Dive into recent major changes in the search industry. This is our Deep Dive Into Local from July 24th, 2017. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. If you have [...]

The post Video Deep Dive: Recent major changes in the search industry appeared first on Local University.

What is Search Engine Optimization? - Definition & Information

What is Search Engine Optimization? - Definition & Information


Marketing Terms

Definition The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search. Information There is much confusion about [...]

SEO Backlinks 101: The Complete Crash Course to Backlinks and SEO

by Steven John @ Monitor Backlinks Blog

Feel like something’s missing from your SEO? I know what it is, and it’s right under your nose. It’s the almighty SEO backlink—a detail that’s overlooked all the time, by SEO newbies and experts alike. Yup, there are people with tons of SEO and keyword research experience who still have questions about backlinks. What are they? ...

The post SEO Backlinks 101: The Complete Crash Course to Backlinks and SEO appeared first on Monitor Backlinks Blog.

Getting Ready for Napa Summit 2017

by Sean ORourke @ Marketing Terms

When you find yourself researching something enough, it often makes sense to blog it. Such is the case with Napa Summit, an SEO/SEM conference on March 30-31 in Napa Valley, CA. After seeing the list of [...]

The post Getting Ready for Napa Summit 2017 appeared first on Marketing Terms.

Local Links And Local SEO – A Full Guide

by Raul Harman @ Monitor Backlinks Blog

Today, a major internet marketing strategy cannot afford to neglect the local dimension. This essential level is not just a playground for pop-up shops to exploit, but a field of rich opportunities every business can snatch. Many entrepreneurs have realized this following the introduction of the Pigeon update in 2014, when reaching the top of ...

The post Local Links And Local SEO – A Full Guide appeared first on Monitor Backlinks Blog.

Google Search Console

by iweb solutions @ Reputation Management| Digital Marketing Specialist|

Top 3 Benefits of Google Search Console With an increase in the competition amongst websites on the internet, there is every need for you to ensure that you are making use of the most effective strategies so as to get the best from your digital marketing efforts. One of the most reliable ways to achieve

What is Off-Site SEO? | AudiologyDesign

What is Off-Site SEO? | AudiologyDesign


AudiologyDesign

Many business owners aspiring for high search engine placement fail to realize that the most important aspects of optimizing their website actually takes place off site. I know this may...

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom

by Ashley Zeckman @ Online Marketing Blog – TopRank®

The pressure is on! Content marketers are being expected to create more with less. And often, that means creating more content without adding additional team members. Unfortunately, the content copywriters are often the ones that bear the brunt of these situations which can be exhausting and cause content burnout. To help ease the pain, Workfront’s [...]

The post 4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom appeared first on Online Marketing Blog - TopRank®.

What is SEO and how can it help my website's Google visibility?

What is SEO and how can it help my website's Google visibility?


the Guardian

Learning how to improve your site's SEO can significantly improve your business' prominence in online search results

SEO (Search Engine Optimization)

SEO (Search Engine Optimization)


Investopedia

SEO (Search Engine Optimization) aims to draw the greatest amount of traffic possible to a website by bringing it to the top of a search engine's results.

The Benefits of Search Engine Optimization

by iweb solutions @ Reputation Management| Digital Marketing Specialist|

Search Engine Optimization When it comes to having a successful business, whether your company exists exclusively online or merely has an online component, search engine optimization has become the norm. In order to actually generate positive online traffic, it can be pivotal to use this sort of marketing to create the best environment to achieve

Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations

by Joshua Nite @ Online Marketing Blog – TopRank®

Does anyone look forward to getting on an airplane anymore? Sure, you may be excited about where you’re going or what you plan to do when you get there. But anyone happily anticipating the screening, boarding, and flying part—well, I’ll have whatever vitamin supplement they’re on. If you’re headed to Content Marketing World, odds are [...]

The post Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations appeared first on Online Marketing Blog - TopRank®.

What is SEO (search engine optimization)? - Definition from WhatIs.com

What is SEO (search engine optimization)? - Definition from WhatIs.com


WhatIs.com

Search engine optimization (SEO) is an area of website development that seeks to improve the way content is ranked by search engines. Various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile-friendly and load quickly.

On Page Optimization - A Complete Walkthrough - Search Engine Journal

On Page Optimization - A Complete Walkthrough - Search Engine Journal


Search Engine Journal

Getting a good ranking in a search engine hasn’t been the easiest thing for many. Search engines are getting more smarter & intelligent everyday, so now it

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization?


Search Engine Land

Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more.

5 Popular SEO Practices Which Don’t Work Today

by Christopher Flores @ Monitor Backlinks Blog

The SEO world is extremely competitive, which, in turn, leads to competing ideologies and best practices. If you are new to SEO, it wouldn’t take you very long to get confused about which techniques actually work, and which ones don’t. In the recent months, we have seen a whole host of updates from Google. Hence, ...

The post 5 Popular SEO Practices Which Don’t Work Today appeared first on Monitor Backlinks Blog.

Exact Volume Restriction – Keyword Planner Jumps the Shark!

by btvbill @ Vermont Web Design, Web Hosting and Development

Google’s Keyword Planner, a once useful tool for the general public, has now been hobbled and is for the most part, useless. If you have an AdWords account and haven’t bought any ads recently, here is what you will be greeted with: This page shows ranges for search volumes. For a more detailed view, set up and run a campaign. Like everything else Google does, ultimately, it benefits Google. Sorry, the truth hurts. Now, Google wants you to start paying for AdWords campaigns if you want to use the original Keyword Planner tool. The Average Monthly searches, as indicated above display some very vague data ranges. Practically useless for those who research long tail keywords for search engine optimization (SEO) purposes. Here’s what Cassie at Google has to say about the issue: We recently made a change to Keyword Planner that shows search volume data ranges based on spend and how you use the tool. This change aims to prevent “bots” from submitting an overwhelming number of searches in Keyword Planner, which was slowing down the tool and occasionally causing errors that prevented people from using the tool. We’ve heard your feedback that this limited view of search volume makes […]

The post Exact Volume Restriction – Keyword Planner Jumps the Shark! appeared first on Vermont Web Design, Web Hosting and Development.

How To Use Link Bait To Attract New Leads

by Jonathon Ohayon @ Monitor Backlinks Blog

Link bait is content you have on your site that naturally attracts inbound links. Key word: NATURALLY. Everyone knows the importance of links for organic rankings. And everyone knows that BUILDING links can land you with a whopping penalty. So what’s left? Link Bait. Google’s own Matt Cutts thinks of link bait as “something interesting ...

The post How To Use Link Bait To Attract New Leads appeared first on Monitor Backlinks Blog.

The Ultimate Guide to Working with Influencers

by Ben Kazinik @ Orbit Media Studios

When I started doing inbound marketing, the thought of working with social media stars seemed like taking a cruise with Oprah. What is the likelihood of that ever happening unless you’re Barack Obama or Tom Hanks?

I thought that influencers were…

Read More ›

The post The Ultimate Guide to Working with Influencers appeared first on Orbit Media Studios.

4 Online Content Ideas to Use in 2017

by Audiology Design @ AudiologyDesign

Your online marketing strategy needs to be more tactical and creative than ever in order to stand out in the competitive online world. Content marketing is a great way to...

The post 4 Online Content Ideas to Use in 2017 appeared first on AudiologyDesign.

What is Search Engine Optimization (SEO)? - Definition from Techopedia

What is Search Engine Optimization (SEO)? - Definition from Techopedia


Techopedia.com

Search Engine Optimization SEO Definition - Search engine optimization (SEO) refers to met

How To Retain Your SEO Rankings When Redesigning a Website

by Sam Cyrus @ Monitor Backlinks Blog

This is something a website owner dreads more than almost anything else, the task of revamping a website without disrupting the delicate balance of a business’ internet presence. The risks of losing customers, losing website information, and losing the very important search results rankings are very real and can do long-term damage to the bottom ...

The post How To Retain Your SEO Rankings When Redesigning a Website appeared first on Monitor Backlinks Blog.

How to Do Customer Engagement If You’re In a Unique Niche

by Today's Industry Insider @ The Kissmetrics Marketing Blog

I once worked with a business that specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your […]

On-Page Vs Off-Page Optimization in Social Media Age - Betaout Blog

On-Page Vs Off-Page Optimization in Social Media Age - Betaout Blog


Betaout Blog

On page vs off page optimization: Two most touted words in the field of search engine optimization.Both are vital to the success of an online business.

Search Engine Optimization — Basics - Berkeley Advanced Media Institute

Search Engine Optimization — Basics - Berkeley Advanced Media Institute


Berkeley Advanced Media Institute

Search Engine Optimization is the process of structuring content so it can be easily found.

Search Engine Optimization (SEO) — Definition — TrackMaven

Search Engine Optimization (SEO) — Definition — TrackMaven


TrackMaven | Marketing Analytics Software

Search engine optimization (SEO) is the process in which a marketer tries to gain visibility about their brand on a search engine's results page.

3 Signs Your Email Marketing Strategy Is Failing (And How You Can Fix It)

by Reshu Rathi @ Betaout Blog

  Email marketing is and will remain the most valuable tool in your digital marketing toolbox, as it drives higher ROI than any other marketing channel. “For every $1 spent on email marketing, the average return is $44.25.” Still, it doesn’t mean sending emails will put you on the path to success, unless your email marketing strategy is fail proof.   But how do you know whether your email marketing strategy is good or not? Well, there are some signs which will show you if it isn’t. Given below are three of them: 1. Your unsubscribe rates are high It’s common knowledge that building an email list is critical to email marketing success. But as much as growing your email list is important; it’s equally important to retain your subscriber base. Sadly, most marketers only focus on the prior. Do you check the number of unsubscribes you receive per email campaign? Well, receiving few unsubscribes per campaign is normal, i.e., if you receive less than a 2% unsubscribe rate, you are well within industry norms (though they differ according to industry). But if your unsubscribe rates are higher than this then it means your email marketing strategy is not working. Now the question is what you can do to stop subscribers from unsubscribing? Given below are top three mistakes that force subscribers to opt-out from your list; make amends if you’re making any of them. Sending frequency Your copy is not relevant. Your emails are boring. Unsubscribe rates are an excellent way to track whether your email marketing strategy is going in the right direction or not so pay attention.  2. Your emails are landing in the spam folder You undoubtedly spend a lot of time in designing the email, crafting the email copy and creating an excellent offer to boost your email conversions. But have you ever looked whether your emails are landing in your recipient’s inbox? Well, you should monitor your deliverability, and if you see any issues there, then you should consult with your email marketing service provider to resolve them. Now don’t start panicking just because some of your emails are not landing in subscribers’ inboxes; as per one report by Vaughan, 95% is considered close to ideal for the delivery rate. Also, given below are a few suggestions, which you can use to avoid falling in the spam trap: Ask subscribers to “Whitelist” you in the very first email. Avoid using risky words in your emails that may trigger spam filters. Pay attention to your “From field” address it should be clear and trustworthy. Need more help? Here’re five excellent ways to keep your emails out of spam. 3. Your click-through rates are on a downward spiral If there were a single metric which determines whether your email marketing strategy is on track or not, it would be click-through rate. It is a measure of how many people who opened your message found it engaging and clicked on it. If your click-through rates are dropping then it’s possible that your copy is responsible; it might just not be good enough to earn clicks. Here are a few ways to stop your click through rates from going down: Segment your email list so that you can send relevant messages to every subscriber. Remember, relevancy has a huge effect on click-through rates than any other element. Avoid long messages. People normally like clear and short messages better. Place your CTA or any other clickable element above the fold especially if the majority of your subscribers are checking your emails on mobile.   Improving your email marketing is an ongoing process, and you won’t see results overnight. But simple changes to your approach — optimizing your email frequency, avoiding spam folder and segmenting your email list — will set your emails up for success for the long run.            

The post 3 Signs Your Email Marketing Strategy Is Failing (And How You Can Fix It) appeared first on Betaout Blog.

50 Influential Women in Content Marketing 2017 #CMWorld

by Lee Odden @ Online Marketing Blog – TopRank®

With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals. For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content [...]

The post 50 Influential Women in Content Marketing 2017 #CMWorld appeared first on Online Marketing Blog - TopRank®.

Search Engine Optimization

by iweb solutions @ Organic Search Engine Optimization Meaning - Archive - Reputation Management| Digital Marketing Specialist|

Stop Learning, Start Doing – 4 Formulas For Focus

by nobox @ nobox creatives

In the age of information it is damn near impossible to put down the resources and pick up the pace on that little thing called action. As a small business owner you are bombarded with software solutions, productivity tips, time-saving tools and more marketing advice than you know what to do with. It is [...]

The post Stop Learning, Start Doing – 4 Formulas For Focus appeared first on nobox creatives.

Our Top 11 Content Marketing Takeaways from #CMWorld 2017

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo. Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, the four-day event was exciting [...]

The post Our Top 11 Content Marketing Takeaways from #CMWorld 2017 appeared first on Online Marketing Blog - TopRank®.

Query Classes

by AJ Kohn @ Blind Five Year Old

Identifying query classes is one of the most powerful ways to optimize large sites. Understanding query classes allows you to identify both user syntax and intent. I’ve talked for years about query classes but never wrote a post dedicated to them. Until now. Query Classes What are query classes? A query class is a set of […]

What Is The Definition of SEO & How Is It Done? | Pedestal

What Is The Definition of SEO & How Is It Done? | Pedestal


Pedestal

What is the definition of SEO? SEO is an acronym for Search Engine Optimization. SEO is the leading source for driving traffic online.

Image SEO: Optimizing images for search engines • Yoast

Image SEO: Optimizing images for search engines • Yoast


Yoast

Image SEO should be in every online marketeer's and copywriter's toolbox. Here's how you should optimize your images!

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

Semantic SEO: How to Future-Proof Your Search Rankings

Semantic SEO: How to Future-Proof Your Search Rankings


Orbit Media Studios

How to use semantic SEO to future-proof your search engine rankings. Here are 5 ways to indicate relevance and show the meaning of your content to Google.

How To Take Advantage of Email Marketing

by nobox @ nobox creatives

  Who hasn't been a victim of targeted email marketing where someone has sold your email address and all of the sudden you're lucky recipient of things like "try this little blue pill" or "use this credit card." As a small business owner, you certainly don't want to fall into the same category as [...]

The post How To Take Advantage of Email Marketing appeared first on nobox creatives.

Digital Marketing Weekly Roundup – February 27, 2017

by Sean ORourke @ Marketing Terms

It's finally here! Digital Marketing Tools - The Ultimate Reference If you like the conference calendar, you'll love this. The goal here is to find the ideal blend of completeness and usability. Currently, this means [...]

The post Digital Marketing Weekly Roundup – February 27, 2017 appeared first on Marketing Terms.

Online Reputation Management

by nobox @ nobox creatives

On Oct 29th I had the privilege of speaking at Georgia Gwinnett College about Online Reputation Management and how that impacts job searches and your career. I had a blast and am grateful for all of the attendees! I promised them an online resource of the material we covered as there was not nearly [...]

The post Online Reputation Management appeared first on nobox creatives.

9 Things You Need Towards a Great New Website Design

by btvbill @ Vermont Web Design, Web Hosting and Development

The beginning of a new year is always a great time to consider a new website design. Perhaps you have an older website that needs some sprucing up both technically and aesthetically. Maybe you’re adding a blog or social media features to engage your audience. Whatever the case may be, it’s important that you’re being pro-active and taking full advantage of your website. Here are 9 things that you need in order to implement a great, new website design that will grow traffic, influence your audience and make your business stand out. 1. Your domain name is important because it reflects your branding and should be as close to your business name as possible. Try not to use hyphens if at all possible. Although there are now many domain extensions available these days, stick with the the 3 most important, in the following order: .com, .net and .org (if you are running an organization. If you are running a bonafide educational institution then a .edu extension is also appropriate. No need to buy up a bunch of the same domains with different extensions, simply to get an advantage with the search engines. That no longer works these days so save […]

The post 9 Things You Need Towards a Great New Website Design appeared first on Vermont Web Design, Web Hosting and Development.

August Updates for the Expert’s Guide to Local SEO

by Carrie Hill @ Local University

Joy Hawkin's Expert Guide to Local SEO continues to evolve with relevant, timely updates every month. The guide is now 200+ pages of information you need if you manage local search as a small business owner, marketing agency, or in-house SEO, either for SMB or Enterprise-level businesses. Here are the updates posted this month: Completely redid [...]

The post August Updates for the Expert’s Guide to Local SEO appeared first on Local University.

50 Influential Women in Content Marketing 2017 #CMWorld

by Lee Odden @ Online Marketing Blog – TopRank®

With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals. For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content [...]

The post 50 Influential Women in Content Marketing 2017 #CMWorld appeared first on Online Marketing Blog - TopRank®.

5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Some pig. Terrific. Radiant. Humble. In the classic E.B. White novel, Charlotte’s Web, these simple yet impactful words save a life and make another better. And for prolific writer, marketer and speaker Ann Handley, these words also make the title character the best content marketer in the world. “In just four [phrases] she had to [...]

The post 5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’ appeared first on Online Marketing Blog - TopRank®.

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

About Local SEO | How Can Local SEO Services Help Your Business?

About Local SEO | How Can Local SEO Services Help Your Business?


BrightLocal

Learn all about Local SEO in this quick guide. What is local search optimization & how can it help your business gain more visibility online?

Essential Internet Marketing Tools for your Web Business

by btvbill @ Vermont Web Design, Web Hosting and Development

I’m not crazy about shopping malls on Black Friday so I always look forward to the unbelievable deals on Internet marketing software that are MUCH less cost than during any other time of year. Here are the best deals I’ve found and will add more, as they become available. Many of these deals are Black Friday but many are also “evergreen” which means they will be around for awhile longer. Bottom line, if you need the product or service below, get it now. Sometimes the discounts change and you don’t want to miss out on the best deals. If you’re looking for ways to promote your website, automate social media and e-mail marketing, you’re in luck. Need a new domain name? Starting a new website or want to simply add a domain? Check out the Namecheap Black Friday/Cyber Monday deals. Get online for under $3! Web hosting for the do it yourself crowd. If you need to manage your own web hosting, I have used Hostgator in the past for several of my clients and it worked quite well. Blue Host is also a great, inexpensive web hosting solution as well. If you’d prefer manage web hosting, stick with Alpine […]

The post Essential Internet Marketing Tools for your Web Business appeared first on Vermont Web Design, Web Hosting and Development.

Email Signup Forms: The 3 Factors in Boosting your Email Signup Form

by Andy Crestodina @ Orbit Media Studios

To be successful at email marketing, you need to grow your list of email subscribers. To grow your list of subscribers, you need a great email signup form. The growth of your email list depends on how you design that…

Read More ›

The post Email Signup Forms: The 3 Factors in Boosting your Email Signup Form appeared first on Orbit Media Studios.

Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video

by Amy Higgins @ Online Marketing Blog – TopRank®

It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini. Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results [...]

The post Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video appeared first on Online Marketing Blog - TopRank®.

SEO for Beginners: How to Optimize Your Content for Search

SEO for Beginners: How to Optimize Your Content for Search


AddThis Academy

Get our SEO tips for beginners and learn how to increase traffic to your website by optimizing your content for search.

All About SEO on WordPress.com

All About SEO on WordPress.com


The WordPress.com Blog

We get a lot of questions about SEO here on WordPress.com, and no wonder — you work hard on your site and want to get the word out! SEO stands for Search Engine Optimization. SEO recommendati…

Was Your WordPress Website Hacked?

by btvbill @ Vermont Web Design, Web Hosting and Development

Nothing is worse than a customer searching for your website, in a Google search and then seeing the dreaded words in the search results: “This website may have been hacked” If that’s the case then you had better start looking carefully at your website. In this post, we’re concentrating on WordPress websites. Although WordPress is the most popular content management system in the world (making it a prime target for hackers), the problem is equally an issue for Joomla, Drupal, ModX and other such CMS websites. They are all targets. The main issue stems from improper care and feeding of your website. In the days when “webmasters” ruled the land, only people with the knowledge to code and maintain websites had to deal with these issues. When you have someone properly qualified to maintain your website on a daily basis, it’s like having a security guard at the door. However in this day and age the security guard at the door may be someone assigned to light web content management tasks and Facebook posts, etc., rather than a trained professional web expert. In fact, the hackers are thrilled and have a much easier job of hacking a website, when there […]

The post Was Your WordPress Website Hacked? appeared first on Vermont Web Design, Web Hosting and Development.

Give Influencer Content Programs a Promotional Edge with Digital Advertising

by Steve Slater @ Online Marketing Blog – TopRank®

It happens almost every single time. I’m finally settling in to stream a few episodes before I go to bed for the day. I fire up the old Netflix machine and there it is… options… lots of them. There are shows I’ve seen before that I might want to watch again. Genres that I’m interested [...]

The post Give Influencer Content Programs a Promotional Edge with Digital Advertising appeared first on Online Marketing Blog - TopRank®.

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice


Smart Insights

Our recommendations on SEO best practice Search Engine Optimisation (SEO) is arguably THE most cost-effective digital marketing technique, but also the most challenging to get right. Our SEO resources are aimed at marketers who need to ask the right questions …..

SEO Made Simple: A Step-by-Step Guide

SEO Made Simple: A Step-by-Step Guide


Neil Patel

Guess how many blog posts are published each day. Any ideas? Over 2 million. That means 46 people have pressed publish by the time you read these 4 sentences. This makes it kinda tough to stand out. But you have to, if you want to make your blog a successful one, that is. While I …

Search engine optimization: the integrated marketing approach

Search engine optimization: the integrated marketing approach


i-SCOOP

An in-depth connected and customer-centric view on search engine optimization: facts, evolutions, tips, resources and data.

Getting Started with Automated Email Marketing

by Sherice Jacob @ The Kissmetrics Marketing Blog

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it […]

3 Top Personal Injury Law Firms Reveal How They Advertise Online To Get Fresh Leads Every Single Day

by Gary Musler @ Internet Marketing for Attorneys – Big Mouth Marketing

“That can’t be possible…” He looked at me in disbelief. “That just can’t be possible. Is this even legal?” He repeated. I had a pit in my stomach. I was nervous and sweating. Surely what I was staring at was somehow ‘wrong’. And by the look of it my right hand man, Dave Macadams, was […]

The post 3 Top Personal Injury Law Firms Reveal How They Advertise Online To Get Fresh Leads Every Single Day appeared first on Internet Marketing for Attorneys - Big Mouth Marketing.

Robots and cobots in Logistics 4.0 – the next stage of growth

by J-P De Clerck @ i-SCOOP

Despite the de facto main attention for the Internet of Things when people talk about ‘Industrie 4.0’, many other/related technologies and realities take center stage in Industry 4.0 and Logistics 4.0. Among them: robotics. Obviously, they are already used a lot in manfacturing and logistics. However, the market is about to accelerate as research and […]

SEO Certification Training | Search Engine Optimization Course

SEO Certification Training | Search Engine Optimization Course


Market Motive

SEO certification training course helps you to master Search Engine Optimization best practices to your improve search engine visibility. Enroll now!

Five Ways Google’s Downgrade of Pop-Up Ads is Already Affecting Your Business

by Ajay Paghdal @ Monitor Backlinks Blog

It’s a pop-up world out there. As a small business owner, you work tirelessly to attract visitors to your site and convert them into paying customers. And, if you’re like millions of others marketing your business online, at some point you’ve used pop up ads to reach your target audience. Recently, Google announced it will ...

The post Five Ways Google’s Downgrade of Pop-Up Ads is Already Affecting Your Business appeared first on Monitor Backlinks Blog.

3 Old-School, Data-Driven Marketing Mistakes to Avoid

by Christian Brink @ AddThis Academy

With so many decisions to make regarding data, it’s easy to keep making old-school mistakes. Check out these three data-driven marketing mistakes and how to avoid them.

The post 3 Old-School, Data-Driven Marketing Mistakes to Avoid appeared first on AddThis Academy.

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

How Are The Top 3 Immigration Attorneys Consistently Getting New Clients Everyday?

by Gary Musler @ Internet Marketing for Attorneys – Big Mouth Marketing

You’re an attorney, and for that reason this is probably going to be unlike any article you’ve ever read. In fact, this article is a series of research articles, where we’ve revealed the biggest secrets behind success of advertisers in the legal industry. I’m talking about gaining complete control over how much and how fast […]

The post How Are The Top 3 Immigration Attorneys Consistently Getting New Clients Everyday? appeared first on Internet Marketing for Attorneys - Big Mouth Marketing.

Attorney Riches: The Counterintuitive Habits Of The Top Attorneys In America

by Gary Musler @ Internet Marketing for Attorneys – Big Mouth Marketing

There are two attorneys from Colorado. Both went to the same law school at the University of Colorado Boulder. They had similar backgrounds and a lot of people would mistake them for brothers. As far as people could judge, their prospects out in the world were equally good. One of them amassed a fortune and […]

The post Attorney Riches: The Counterintuitive Habits Of The Top Attorneys In America appeared first on Internet Marketing for Attorneys - Big Mouth Marketing.

The Rules of Engagement Marketing – Making Customers for Life

by Nandini Rathi @ Betaout Blog

In today’s highly connected digital world, marketers have access to real-time customer data than ever before to engage consumers in personal and relevant ways. At the same time, it’s becoming challenging to leave an impact on your customers with the avalanche of marketing messages. If the sole aim of your marketing strategy is to sell more, then you’ll not unlock any karma points in the long run. It’s easy to get a sale by throwing away discounts, but it’s harder to earn customer loyalty. Marketing strategies are no longer about the purchase; it’s about an engaged customer base. As the old saying goes “No one likes to be sold; everyone likes to buy.” Gone are the days when marketing and selling meant the same. Today, brands are investing heavily in social media channels like Snapchat, Instagram just to maintain a dialogue with their audiences. An engaged customer will turn into a loyal customer in no time. Here are the key Rules for Engagement Marketing. #Rule 1: Humanize your brand with user-generated content If your storytelling is all about your brand, then it will be perceived as advertising. The only way to authenticate your storytelling is by leveraging user-generated content. Comscore says brand engagement increases an average of 28% when users are exposed to a combination of user created product videos and professional content. The new marketing approach is to put the customers on the center stage. Brands have changed the way storytelling has been done by using user-generated content to influence millennial shoppers. Instead of tooting their own horn, e-commerce brands are using UGC in a whole lot of creative ways from engaging their customers to brand building and to increase conversions. Home improvement retailer Lowe ran a successful Vine campaign “Fix in Six” featuring six-second stop-motion videos on DIY home improvement tricks and tips. GoPro had a massive increase in their revenue with their “Creator’s Challenge” user generated videos, Warby Parker’s Home Try-On Program was a huge success with the social factor integrated into it. The brand garnered a massive social buzz with customers posting pictures wearing the glasses on their social media sites. User generated videos don’t require any marketing budget and are a hit with everyone from small retailers to luxury brands like Burberry. According to the Content Marketing Institute, 70% of B2C companies budgeted UGC in 2015. #Rule 2: Make your marketing less transactional and more interactional Bombarding your customers with too many marketing messages can only spell doom in this era of customer-centric marketing. Today, sending the right content to the right person throughout the buyer journey is the premise of every good marketing strategy. In this age of instant gratification, engaging customers at every touch point of the purchase journey is essential for delivering a consistent and engaging experience. For example, welcoming a new customer on board is a classic example of how brands are engaging their customers from the beginning, just like you would in any other relationship, thus resulting in increased customer engagement, improved sales, and retention. Lifecycle marketing when done correctly, will not just shorten your purchase cycle but will also help you win customer loyalty. #Rule 3: Engage customers across channels The consumer journey is spanned across multiple touch points–devices, applications, and more. With every siloed interaction you’re losing sight of your customer and engaging them with relevant experiences is highly impossible–unless you have a single customer view. The only way to connect the dots and truly understand your customer is by conjoining all engagement points. The single customer view is the sacred path to driving omnichannel intelligence to engage with today’s empowered buyers. #Rule 4: Predict and engage The best way to engage your customers is by giving them what they want—much like a personal concierge. With artificial intelligence and machine-learning algorithms, predicting customer behavior will help you proactively engage your customers. “Investment in artificial intelligence will triple as firms look to tap into complex systems, advanced analytics, and machine-learning technology,” according to a 2017 Forrester research report on the “Age of the Customer.” The deluge of data has untapped customer insights, and machine-learning algorithms hold power to engage customers with contextual and relevant messaging. For example, a customer who has purchased a dress will be interested in receiving footwear/accessory recommendations to complete her look. You can engage a customer with relevant recommendations and predict their purchasing behaviors based on their past purchases. Engagement marketing is the new ROI-driver. Spending time and money on acquisition without any engagement strategy in […]

The post The Rules of Engagement Marketing – Making Customers for Life appeared first on Betaout Blog.

Organic vs. Non-organic Search Engine Optimization (SEO)

by nobox @ nobox creatives

When people hear organic/non-organic, they’d most likely envision the produce section at their local supermarket. Society has become not only aware but educated on the differences between the two and how it affects their personal lives. Although the familiarity with these options has grown significantly, many business owners are completely in the dark when [...]

The post Organic vs. Non-organic Search Engine Optimization (SEO) appeared first on nobox creatives.

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company

by Today's Industry Insider @ The Kissmetrics Marketing Blog

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top […]

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

Back to the Future: 5 Marketing Predictions That Were Right on the Money

by Anne Leuman @ Online Marketing Blog – TopRank®

Great Scott! The TopRank Marketing blog has been around since 2003, way back when content marketing and blogging were relatively new to the business world. We are proud of the fact that we were early adopters of the blogging trend—one of today’s leading content marketing strategies for improving brand visibility and engagement. Trends and predictions [...]

The post Back to the Future: 5 Marketing Predictions That Were Right on the Money appeared first on Online Marketing Blog - TopRank®.

4 Compelling Reasons Every Small Business Should Use Web Push Notifications

by Reshu Rathi @ Betaout Blog

Website push notifications are one of the most effective marketing tools that allow you to communicate with your subscribers on all the devices be it mobile, tablet, or desktop. Savvy marketers are using this channel to grow traffic and to engage their customers in real-time, however, very few small businesses have realized its true potential. Having said that, there are a number of reasons as to why small businesses should be using website push notifications. Given below are four compelling reasons: 1. Get traffic with fewer resources A common challenge for every small business is how to connect with new visitors and engage returning visitors to its site with fewer resources. Well, the answer is web push notifications as they’re comparatively cheaper than email and retargeting ads and you don’t need to create an app for them (which is an expensive affair). Also, the opt-in rate of push notifications is significantly higher in comparison to emails which means your push notification list is going to be bigger than your email list. So, if you aren’t using website push notifications, you’re leaving a low hanging fruit. 2. Reach people across multiple devices In this multi-connected world, your customer journey is spread across multiple touchpoints. Web push notifications allow you to reach them across devices through mobile web and desktop web with highly relevant messages based on their website behaviors (provided your customer has enabled push on your desktop website and your mobile website). The only trick is to track the user across devices to avoid blasting them with the same message on every device. For example, if you know that a customer is active on his smartphone in the morning and his PC in the afternoon, and if you want to send him an offer in the afternoon then you should send a desktop push notification instead of the smartphone to get better results. Whenever you send a web push notification, make sure that the content is relevant and contextually rich. 3. Engage customers in real-time Success in marketing depends a lot on timing especially, if you are running a small business. Why? Because every order can have a significant impact on your bottom line. Website push allows your message to reach customers within seconds after it is sent. So, it’s the best way to get the attention of your customers especially if the offer is time bound. For example, if a customer has added a product to his wish list and that particular product goes on sale for a short period then you can send him a push notification instead of an email to draw immediate attention. And even if your visitor isn’t active on your site, web notifications will appear in their web browser in the top-right corner for them to see as soon as they are active on their device and are can’t be ignored. 4. Stay connected Not everyone who visits your site will make a purchase in his first visit or join your email list instantly. Push notification gives you the opportunity to stay connected with your new visitors. But, to be successful, you’ll have to personalize your efforts. Just sending web push notifications is not enough – your messages should provide value to your subscribers. Here’s how to make your push notification valuable: Use segmentation to segregate your subscribers into different buckets. Start with the browsing data: which product categories have they browsed? Have they added anything to their wish list or cart? Another way to customize web push messages is by using the location of your subscribers. Website push notifications if used interactively, can be your best bet to effectively communicate any message you need to convey urgently.

The post 4 Compelling Reasons Every Small Business Should Use Web Push Notifications appeared first on Betaout Blog.

Google Launches Another Mobile-Friendly Update

by Meghan Pendley @ AudiologyDesign

Today, Google announced another search algorithm update that favors mobile-friendly websites. According to Google, this will “increase the effect of the [mobile-friendly] ranking signal.” Our records indicate that your website...

The post Google Launches Another Mobile-Friendly Update appeared first on AudiologyDesign.

What is search engine optimization? definition and meaning

What is search engine optimization? definition and meaning


BusinessDictionary.com

Definition of search engine optimization: Refers to the process of improving traffic to a given website by increasing the site's visibility in search engine results. Websites improve search engine optimization by improving content, making ...

What is Local SEO? - Local University

What is Local SEO? - Local University


Local University

Find out what Local SEO (Local Search Engine Optimization) really means for local businesses here.

Give Influencer Content Programs a Promotional Edge with Digital Advertising

by Steve Slater @ Online Marketing Blog – TopRank®

It happens almost every single time. I’m finally settling in to stream a few episodes before I go to bed for the day. I fire up the old Netflix machine and there it is… options… lots of them. There are shows I’ve seen before that I might want to watch again. Genres that I’m interested [...]

The post Give Influencer Content Programs a Promotional Edge with Digital Advertising appeared first on Online Marketing Blog - TopRank®.

The Benefits of Pay-Per-Click Advertising for Practices

by AudiologyDesign @ AudiologyDesign

When it comes to businesses competing for space on the first page of top search engines like Google and Bing, competition can be fierce. In order to make sure your...

The post The Benefits of Pay-Per-Click Advertising for Practices appeared first on AudiologyDesign.

Additive manufacturing at IN(3D)USTRY – from needs to solutions and evolutions

by J-P De Clerck @ i-SCOOP

Industrial additive manufacturing and industrial 3D Printing in evolution – definitions, research, examples and resources from Barcelona Industry Week event IN(3D)USTRY. Additive manufacturing might not be the best known and certainly most mentioned aspects of the whole Industry 4.0 range of technologies/applications but it’s certainly one of the most exciting, promising and ground-breaking ones (for […]

Tips for Setting up a YouTube Channel for your Practice

by Meghan Pendley @ AudiologyDesign

Tips for Setting up Your Practice YouTube Channel Videos are the preferred medium for many different online search queries, so utilizing quality video content that is relevant to your target...

The post Tips for Setting up a YouTube Channel for your Practice appeared first on AudiologyDesign.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

Web Directories For SEO

by iweb solutions @ Reputation Management| Digital Marketing Specialist|

Web Directories For SEO   If you are looking for ways to promote your website, than web directories should definitely be considered a big part of your promotional plan. Web directories provide web visitors with a one- stop destination on the web to find the information they are looking for. Further, in using web directories,

How Are The Top 3 DUI Lawyers Getting New Clients Every Day?

by Gary Musler @ Internet Marketing for Attorneys – Big Mouth Marketing

What I am about to reveal is sensitive marketing information from some of the top advertisers in the DUI space. If you are easily offended or a sensitive attorney then close this page down right now. You won’t like what you’re about to find out. Not because there is anything shady about it. You will […]

The post How Are The Top 3 DUI Lawyers Getting New Clients Every Day? appeared first on Internet Marketing for Attorneys - Big Mouth Marketing.

How Attorneys In California Rapidly Get New Clients

by Gary Musler @ Internet Marketing for Attorneys – Big Mouth Marketing

Imagine you go into the office in the morning. The phone rings and your secretary picks up. It is another client asking for your legal services. And then later in the day, when you break for lunch, you notice the phone rings again. And again, and again… Well, as you are reading the very words […]

The post How Attorneys In California Rapidly Get New Clients appeared first on Internet Marketing for Attorneys - Big Mouth Marketing.

4 Misconceptions Small Businesses Have About Email Marketing

by Reshu Rathi @ Betaout Blog

Email is not a new marketing channel, yet small businesses have many misconceptions about email marketing. In the past, only big brands could afford to send beautiful, timely, and highly personalized emails, not anymore. Still, many small businesses are overlooking this reality far too often and that too for all the wrong reasons. That is why I’ve put together a list of four common misconceptions small businesses have about email marketing and ways to overcome them. 1. Email marketing automation is expensive Marketing automation has been around for some time now, but most of the automation tools were targeted at enterprise level companies. With high costs and complex integrations, only big brands could afford email automation. Today, however, marketing automation tools are designed specifically for B2C and small business owners. And the e-commerce companies who aren’t using email marketing channel to its full potential just to save costs will only go so far. Email marketing has proven to deliver the highest ROI for marketers. So, in the long run, the benefit far outweighs the cost. 2. Email marketing = promotional mailers There’s no doubt that promotional mailers are the bread and butter for email marketers. However, email marketing is much broader than sending promotional mailers. Many small business owners are only using email marketing just like every other marketing channel with the sole aim of driving sales. But, they forget that email marketing is not just the marketing channel with the best ROI but it is also the most powerful way to build relationships with your customers. Successful email marketers are doing behavioral marketing by sending emails based on user behavior. And marketers who are still using email to milk sales and sales alone will soon end up with a negative ROI from this channel. 3. Buying an email list is better than building one Building an email list is the topmost goal for email marketers. However, building an email list takes time and for small businesses that aren’t much popular, getting subscribers can be particularly challenging. Many SMB marketers are guilty of buying lists to reach their end goal quickly. If you are also making this mistake then remember more email addresses doesn’t mean more conversions, In fact, it has the opposite effect on your conversions as it damages your brand reputation and affects your email deliverability in the long run. The more, the merrier concept holds true only when you grow your subscribers base organically. 4. Creating beautiful emails is expensive and time-consuming Small e-commerce brands have limited resources. They can’t afford to devote time and money to design beautiful emails. Not anymore. Nowadays marketing automation tools offer professional-looking email templates and drag & drop editors to design beautiful emails in no time. These are some of the leading misconceptions about email marketing  

The post 4 Misconceptions Small Businesses Have About Email Marketing appeared first on Betaout Blog.

How to Build a Lead Magnet Into Your Product to Fuel Growth

by Today's Industry Insider @ The Kissmetrics Marketing Blog

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value […]

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