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Amazon PPC Keyword Research with Sonar

by Franz Jordan @ Sellics

Amazon Sponsored Product (‘PPC’) ads can only appear when a customer’s search term matches one of the keywords running in your campaign. In this article, we will show you how to use Sonar to find the best PPC keywords for your ads on Amazon.

The post Amazon PPC Keyword Research with Sonar appeared first on Sellics.

Quality Signals that May have Affected the March 2017 Google Fred Update

by Michael Martinez @ SEO Theory

Googler Gary Illyes declared that unless otherwise given a name by Google ALL of their search “updates” will be referred to as “Fred”.  He was joking but, honestly, I like that.  Some years ago I wrote a brief article titled…

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

3 new changes at Google you need to be aware of…

3 new changes at Google you need to be aware of…

by Brendan @ The Search Engine Shop

There’s quite a few new changes at Google you need to be aware of and a few thing to do to your todo list. (If you’re a current client we’re providing SEO or Adwords services to, nothing to do here as we’ll take care of that for you) 1. iOS6 (new iPhone & iPad operating […]

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Search Engine Optimization | SEO Services | Lifted Logic

Search Engine Optimization | SEO Services | Lifted Logic


Lifted Logic

Step up your business' game in online search results with the help of Lifted Logic's knowledgeable SEO team. We take a complete approach to SEO.

Why has online marketing become so important for business? Especially small businesses?

Why has online marketing become so important for business? Especially small businesses?

by Brendan @ The Search Engine Shop

Marketing your business online is important now more than ever, in particular, local search optimisation. What this means is making sure your business ranks well in search engine results pages (SERPs) for search terms relating to your business AND your location. Why’s that? Because YellowPages is dead! How many people do you know that have […]

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Yellowpages in Australia is dead

Yellowpages in Australia is dead

by Brendan @ The Search Engine Shop

Yellowpages is dead. Ask yourself, when was the last time you actually opened a Yellow Pages phone book to find a business? Now, how many times in the last week have you used Google? …beaten by Google, Facebook and Bing Yellow Pages & Sensis business model is dead – they didn’t move quickly enough to […]

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Who we are and what we do…

Who we are and what we do…

by Brendan @ The Search Engine Shop

I was chatting with Matt from Perth Product Photography about some joint projects and online video we were working on together and we decided to break out the camera, capture some footage of us chatting about business.

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What is the difference between SEO, Ads and Universal Search? - SISTRIX

What is the difference between SEO, Ads and Universal Search? - SISTRIX


SISTRIX

To better explain the differences between the three categories SEO, Ads and Universal Search, we best take a look at one of Google’s search result pages. ContentsOverview of a Google search engine result page (SERP)Element #1: Ads (SEA)Element #2: SEOElement #3: Universal SearchWhat does SEM mean?Analysing the different areas in the SISTRIX Toolbox Overview of …

Reading & Interpreting your Google Analytics and Monthly Website Report

by Brendan @ The Search Engine Shop

Google Analytics is a key component in measuring the performance of your website. As part of all our monthly services we include a monthly website performance report in PDF format. The video below from our AchieveMoreOnline.com.au training portal looks at Google Analytics in a bit more detail. I’ve also included a summary of the key […]

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Cloudflare Credentials Stolen in Web Developer Chrome Extension Hack

by Jennifer Slegg @ The SEM Post

In July, it became known – and noticeable to users – that the popular Chrome Web Developer extension had been compromised.  Suddenly malware ads that were being served up in places such as the Google homepage and Google search results, where there obviously shouldn’t be any ads of this type.  The developer issued a fix […]

The post Cloudflare Credentials Stolen in Web Developer Chrome Extension Hack appeared first on The SEM Post.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

Browser Type and Its Impact Google Search Rankings

by Jennifer Slegg @ The SEM Post

Does your site rank better or worse based on which browser someone is using when they search in Google?  Do algos impact sites differently in different browsers?  What about mobile browsers?  Or does Google not take browser differences into account when deciding to rank sites. The question came up in the most recent Google Webmaster […]

The post Browser Type and Its Impact Google Search Rankings appeared first on The SEM Post.

The Difference between Knee-jerk SEO and What You Need from Your SEO

by Michael Martinez @ SEO Theory

Every day across the world and the Web thousands of search engine optimization professionals give employees, employers, co-workers, clients, and other SEOs their opinions on a variety of topics.  The constant flow of opinion is healthy for the industry.  If…

Why SEO Data Doesn’t Match Reality

Why SEO Data Doesn’t Match Reality


SEO Theory

Every time a major Google algorithm update is announced people start looking at search visibility reports and compiling lists of winners and losers. Search visibility has its place in Web marketing…

Bing Testing Google-like Search Header at Top of Search Results

by Jennifer Slegg @ The SEM Post

Bing has made many changes over the years to make their search results closer to Google’s style of search results.  Bing is testing a significant new design that makes their search header – what appears as the search box and tabs below it – much closer to Google’s version.  In fact, it would easily be […]

The post Bing Testing Google-like Search Header at Top of Search Results appeared first on The SEM Post.

Wildfires Rage In Central Texas

by Apogee Results @ Apogee Results

As you may or may not have heard by now, there are some pretty serious wildfires going on around our beautiful city. While no one at Apogee has been directly affected by any of the fires, our hearts still go out to those who have lost their homes, livestock, pets, livelihoods, and unfortunately, lives. For […]

The post Wildfires Rage In Central Texas appeared first on Apogee Results.

Improve your conversion rate using commercial website photography

Improve your conversion rate using commercial website photography

by Brendan @ The Search Engine Shop

Matt from Photography Project is our goto-guy whenever we need any help in the image or photography department – we love working with Matt and the end result he produces is amazing! We worked with Matt recently on a new client website for APMS Group, a specialist welding and metals fabrication company and with a single […]

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Organic vs. Non-organic Search Engine Optimization (SEO) - nobox creatives

Organic vs. Non-organic Search Engine Optimization (SEO) - nobox creatives


nobox creatives

When people hear organic/non-organic, they’d most likely envision the produce section at their local supermarket. Society has become not only aware but educated on the differences between the two and how it affects their personal lives. Although the familiarity with these options has grown significantly, many business owners are completely in the dark when it

How Does Google Look for Authoritative Search Results?

by Bill Slawski @ SEO by the Sea ⚓

If you’ve done any SEO for a site, you may recognize some of the steps involved in working towards making a website authoritative: Conduct keyword research to find appropriate terms and phrases for your industry and audience Review the use of keywords on the pages of your site to make sure it includes those in […]

The post How Does Google Look for Authoritative Search Results? appeared first on SEO by the Sea ⚓.

Ecommerce & Online Stores: 3 easy wins to increase your conversion rate and sell more online

Ecommerce & Online Stores: 3 easy wins to increase your conversion rate and sell more online

by Brendan @ The Search Engine Shop

We work with a lot of online stores and ecommerce business owners on both SEO and Adwords, to help them rank higher and get more visitors, and conversion rate improvements to help them sell more stuff. Here are three quick wins that are at the top of our best practices checklist, not rocket science but […]

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Leveraging SEO and PPC Synergy for Search Results

Leveraging SEO and PPC Synergy for Search Results


BrightEdge SEO Blog

Search marketing thought leaders need to learn to get along, as one not only complements the other, but improves its performance. So here, we thought we’d highlight

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

Online Marketing Strategy for Hotel, Tourism & Accommodation Businesses

Online Marketing Strategy for Hotel, Tourism & Accommodation Businesses

by Brendan @ The Search Engine Shop

NOTE: This is a long article but is worth reading if you’re in the tourism and accommodation industry – the recommendations here could easily be a 6-12 month project if you’re a small business so don’t be scared off! UPDATE: This strategy is now available in audio form. Click play below to listen. Additional notes […]

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Small Business Workshop – Tuesday 6th December in Perth

Small Business Workshop – Tuesday 6th December in Perth

by Brendan @ The Search Engine Shop

We’re back in Perth next week and in conjunction with Lisa from Business Balance and as part of her 100% Performance Small Business Program, we’re hosting a full day small business workshop. The focus will be Tools, Technology & a Sustainable Online Marketing Strategy. The key topics the workshop will cover are: Review the role of technology […]

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New Workshops kicking off in February 2014

by Brendan @ The Search Engine Shop

Our next round of workshops start in just under two weeks. The current funding for these workshops end in the middle of the year so if you haven’t taken advantage of this yet, you should, as the funding may not be extended. If you’re on the fence about coming, do yourself a favour and click […]

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SEO Services | Search Engine Optimization Companies

SEO Services | Search Engine Optimization Companies


Driven Local

SEO Services - Search Engine Optimization Company Driven Local offers SEO services no matter how competitive the vertical. Call now for more information!

What Artificial Intelligence Could Mean for SEO

by Chip Street @ Market Motive Blog

How will Skynet impact SEO? Every day, we see advances in human-like artificial intelligence, and search marketers are seeing big changes in the search landscape because of it. But it doesn’t need to be the end of the world. Yes, it’s true, Google is investing big in Artificial Intelligence (AI)… and Facebook and Microsoft aren’t […]



What Artificial Intelligence Could Mean for SEO

The post What Artificial Intelligence Could Mean for SEO appeared first on Market Motive Blog.

Two important search engine updates you should be aware of…

Two important search engine updates you should be aware of…

by Brendan @ The Search Engine Shop

There’s been 2 new search engine layout updates in the last month that you should be aware of so you  can take full advantage of them, check it out: Bing search now showing a “one-box” Bing have recently started showing a “one-box” in the search results very similar to Google – you know, that box […]

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Ecommerce Marketing & Optimisation

Ecommerce Marketing & Optimisation

by Brendan @ The Search Engine Shop

Brendan recently spoke at an online marketing conference on the topic of ecommerce marketing and optimisation. The title of the presentation was From 5 and 6 Figures to 7 Figures a Month. It contains a huge number of actionable insights that will help you improve your online marketing even if you’re not strictly an ecommerce […]

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The Difference between Organic and Paid Search Engine Results - dummies

The Difference between Organic and Paid Search Engine Results - dummies


dummies

When a search engine returns its search results, it gives you two types: organic and paid. Organic search results are the Web page listings that most closely match the user’s search query based on relevance. Also called “natural” search results, ranking high in the organic results is what SEO is all about. Paid results are …

SEO | Yotpo - Customer Content Marketing Solution

SEO | Yotpo - Customer Content Marketing Solution


Yotpo

Rise to the top of search results with rich snippets, Google seller ratings, product listing ads and in-line SEO.

Learning SEO, Summer 2017

by Bill Slawski @ SEO by the Sea ⚓

In January, I wrote a post titled, Advice Given to an Aspiring 14 Year-Old Entrepreneur Wanting to Learn SEO. I included in that post links to a number of pages that I thought might be helpful to someone learning SEO. On my walk this morning past the Omni La Costa Resort, I was thinking about […]

The post Learning SEO, Summer 2017 appeared first on SEO by the Sea ⚓.

Only 27% of Australian Small Businesses have a website!

by Brendan @ The Search Engine Shop

What! This is a staggering statistic. When was the last time you needed something and where did you search? Yep, I’m guessing you said the Internet! If you’re in business today, a website is simply not an option, its a necessity. Getting online is easy – even a basic one page website is better than […]

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SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

How insecure are you really? 3 ways to dramatically increase the security of your online presence

by Brendan @ The Search Engine Shop

How secure are your Facebook, Twitter & Gmail logons? Probably not as secure as you think. If you’re using any of these services over a public network, chances are your logon details are not encrypted. This means if you’re using a shared, public or unencrypted wireless connection, anyone with a free Firefox plugin (Firesheep) can […]

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What gets measured gets managed!

What gets measured gets managed!

by Brendan @ The Search Engine Shop

Really enjoying meeting business owners in Perth & country WA as part of our Achieve More Online seminars. I can’t go on about this enough – “what gets measured gets managed”. It’s important you use analytics tools on your site to ensure you know how you and the site are actually performing. One great advantage […]

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Why Brands Don’t Always Earn Featured Snippets for Their Name in Google

by Jennifer Slegg @ The SEM Post

Should a brand name automatically own the featured snippet for any Google search query that includes their brand name?  And what about if there isn’t a relevant page on the brand’s site to show in relation to the query, but there is on another website?  Should it just go to the best and most relevant […]

The post Why Brands Don’t Always Earn Featured Snippets for Their Name in Google appeared first on The SEM Post.

Google Allows Businesses to Manage Local Listing from Search Results

by Jennifer Slegg @ The SEM Post

Google has just made it a lot easier for local business owners to update their business listings.  The local listings can now be updated directly from the Google search results. Previously, site owners had to login to Google My Business in order to make changes to their listings, such as contact information or updated hours.  […]

The post Google Allows Businesses to Manage Local Listing from Search Results appeared first on The SEM Post.

Search Engine Optimization — Basics - Berkeley Advanced Media Institute

Search Engine Optimization — Basics - Berkeley Advanced Media Institute


Berkeley Advanced Media Institute

Search Engine Optimization is the process of structuring content so it can be easily found.

Engineering & Industrial Website Example – ParadigmEngineers.com.au

Engineering & Industrial Website Example – ParadigmEngineers.com.au

by Brendan @ The Search Engine Shop

We’ve recently completed a new website build for Paradigm Engineers in Perth Paradigm specialise in control systems engineering and electrical engineering for a variety of clients in the mining, mineral processing and infrastructure industries. The client didn’t have an existing website and wanted a clean, concise website that was easy to navigate that wasn’t crowded […]

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SEO vs. SEM: The Differences Between Natural & Paid Search

SEO vs. SEM: The Differences Between Natural & Paid Search


QuickWins

If you're marketing your business, you've probably heard of both SEO and SEM. But do you know how they differ?Understanding the differences between SEO,...

SEO: The Beginner's Guide to Search Engine Optimization from Moz

SEO: The Beginner's Guide to Search Engine Optimization from Moz


Moz

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.

How to get a cheap ecommerce website…

How to get a cheap ecommerce website…

by Brendan @ The Search Engine Shop

I’m regularly asked the question of the best way to get an online store up and running without a big budget….or more accurately a tiny tiny budget (a few hundred dollars!). This strategy is excellent for people who have an online store concept they want to test but don’t want to invest $5000+ on a […]

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Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)


Hobo

Updated: SEO for Beginners 2016. A guide to search engine optimisation for Google in the UK and aimed at beginners.

Marketing Day: E-commerce SEO mistakes, Facebook tests new ad format & interactive native content

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

SEO: The Beginner's Guide to Search Engine Optimization from Moz

SEO: The Beginner's Guide to Search Engine Optimization from Moz


Moz

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.

Handling Negative Reviews & Customer Complaints

Handling Negative Reviews & Customer Complaints

by Sabrina @ The Search Engine Shop

Getting consistent high quality reviews and feedback on your Facebook page and Google Plus Local Maps Listing is a key part of a successful online marketing plan. Not surprisingly, many small business owners are scared to death of negative reviews but the reality is that these are often unhappy customers for a reason. Their feedback […]

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Google Quality Impact of Using NoIndex on Large Part of a Site

by Jennifer Slegg @ The SEM Post

Many SEOs use the noindex page for a variety of reasons, such as for duplicate landing pages for tracking, for crawl budget purposes and for content that site owners are concerned is below a quality threshold.  But does Google do anything with those noindexed pages, since they are still crawled by Googlebot, for assessing the […]

The post Google Quality Impact of Using NoIndex on Large Part of a Site appeared first on The SEM Post.

Search results in search results

Search results in search results


Matt Cutts: Gadgets, Google, and SEO

I was reading an interesting question on Google’s webmaster help group that was posted a few weeks ago. The question was Is there any official Google statement regarding that search result on…

The 4 different types of hosting you need to be aware of…

by Brendan @ The Search Engine Shop

When thinking and talking about hosting for your website there a four separate elements to consider, most business owners lump them together as “website hosting” which is actually wrong and this can potentially lead to problems down the track. 4 different flavours or components to your website hosting that you need to be aware of […]

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How to Create Content for the Technical B2B Buyer

by Rebecca Geier @ Content Marketing Institute

Over one-third of engineers dig at least four pages deep in Google search results in their B2B buyer journey. And that’s not the only atypical behavior. If your buyer is a technical professional, you’ll want to learn these five trends. Continue reading

The post How to Create Content for the Technical B2B Buyer appeared first on Content Marketing Institute.

How to Make Zendesk Ticket Emails Look Like Normal Emails

by Brendan @ The Search Engine Shop

We use Zendesk as our core job management system and for the most part love it. One thing we don’t like is that the end user updates look like ticket updates instead of regular emails so much so that we really took a look at Helpscout as an alternative. It ultimately didn’t suit our needs […]

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13 Ways to Immediately Improve SEO Ranking of Your Website

13 Ways to Immediately Improve SEO Ranking of Your Website


Jeffbullas's Blog

Discover the easiest ways to improve SEO ranking of your website almost overnight. Increase your rankings in Google and other search engines.

How Review Sites Can Hurt Your Business

by Aimee Millwood @ Yotpo - Feed

So why let review sites own and control that content? The value of reviews goes far beyond five stars. Reviews have the ability to increase your SEO, drive more traffic to your site, and build customer trust in your brand. The Different Types of Online Reviews First, let's take a look at the different places reviews of your business can be listed online: 1. Dedicated review sites, like Yelp, TripAdvisor, or Angie’s List Your reviews will likely be seen by many people, but you won't get direct traffic or SEO benefits from them, nor will you own them. 2. Sites that list your business and feature reviews about it, such as your Facebook page, Amazon product listings, or Google Places These sites allow customers to see your reviews alongside your product listings, but they typically do not give you control over the process of storing and displaying your reviews. It's a good idea to share your reviews on sites like these whenever possible, but you should be the owner of you ...

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My next project: AutoSEO

by Matt Cutts @ Matt Cutts: Gadgets, Google, and SEO

This was an April Fool’s joke. I’ve been working really hard with some friends on a project to handle SEO automatically. Now we’re ready to take the wraps off it over at seo.ninja. One of the ideas that helped the World Wide Web succeed was that it separated presentation and content. You could write your […]

How to get Google Places reviews

How to get Google Places reviews

by Brendan @ The Search Engine Shop

Generally speaking, having 5 or more reviews on your Google Places listing will help you rank higher in the search results. Before you ask, yes you will absolutely get penalised if you try and do your own reviews so don’t do it! Instead, here’s the strategy we have our SEO clients implement that has worked […]

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issuu Search Engine Optimization (SEO) Overview and Tips

issuu Search Engine Optimization (SEO) Overview and Tips


issuu Help Center

Many people discover great issuu content through searching on Google, Bing or Yahoo search engines. Search engine optimization (SEO) is a way of increasing the visibility of your content in search ...

Thanks, Amit

by Matt Cutts @ Matt Cutts: Gadgets, Google, and SEO

Amit Singhal just announced that he’s retiring toward the end of the month. Amit has been a formative part of Google’s search team, but he’s also a good friend. Last year, after he marked 15 years with Google, I wrote this about Amit’s contributions: Amit Singhal, one of the unsung heroes of Google, just celebrated […]

10 Simple Tips To Optimize Your WordPress Website For Better Search Engine Ranking

10 Simple Tips To Optimize Your WordPress Website For Better Search Engine Ranking


Graph Paper Press

10 SEO tips for WordPress includes writing quality content, exchange linkbacks, use keywords in image files and titles, create xml sitemaps, highlight keywords, avoid flash

What is Google Looking for when it Crawls the Content of my Website?

by Diffusion Team @ Diffusion Digital

Each time you place a Google search you are essentially asking for a recommended list of websites relevant to the nature of your search. To be able to serve up […]

Easy Search Engine Optimization Anyone Can Do

by Michael Martinez @ SEO Theory

It’s hard to write an article like this without talking about the need for SEO industry standards or pointing out the immense competition among SEO consultants, agencies, tool providers, and (e)book authors for your business dollars.  So I will begin…

What is SEO and how can it help my website's Google visibility?

What is SEO and how can it help my website's Google visibility?


the Guardian

Learning how to improve your site's SEO can significantly improve your business' prominence in online search results

Online Reputation Management

by nobox @ nobox creatives

On Oct 29th I had the privilege of speaking at Georgia Gwinnett College about Online Reputation Management and how that impacts job searches and your career. I had a blast and am grateful for all of the attendees! I promised them an online resource of the material we covered as there was not nearly [...]

The post Online Reputation Management appeared first on nobox creatives.

301 redirects in .htaccess on Frontpage site

by Brendan @ The Search Engine Shop

Here’s a quick fix if you’re trying to get .htaccess 301 redirects working on a site that was built using Frontpage (ugh) Ordinarily I just cut and paste some code from our internal doco to redirect domain.com to www.domain.com in .htaccess files and all is sweet but unusually I was getting a 403 error with […]

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Converting your Ecommerce website to WordPress & Woocommerce or Jigoshop

by Brendan @ The Search Engine Shop

We’ve done a lot of work this year converting customers from older legacy ecommerce CMS systems or platforms across to a WordPress powered platform. Quite often these customers are completely happy with the design and layout of their website but the features offered by their ecommerce platform are no longer good enough in todays online […]

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Adwords & SEO, Paid vs Natural or Organic Search Results – what’s the difference?

Adwords & SEO, Paid vs Natural or Organic Search Results – what’s the difference?

by Brendan @ The Search Engine Shop

Below on a Google Search for “didgeridoo stand” we’ve highlighted the Natural or Organic Search results vs the Paid or Adwords Search Results in Google for our client Didgeridoo Breath in Perth, WA (click the image to enlarge)   SEO or Search Engine Optimisation helps you rank higher in the organic or natural search results. […]

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Mining Website Design – Earthmoving Equipment Cleaning Company

Mining Website Design – Earthmoving Equipment Cleaning Company

by Brendan @ The Search Engine Shop

This week we pushed a new website live for WA-based Pilbara Clean Machines who specialise in high temperature, high pressure mining and earthmoving equipment cleaning. The work is part of a broader online marketing project with the goal of the redesign being to increase the conversion rate of the site and generate more leads and […]

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Make Sure Your 301s Don’t Impact Your Optimization

by blushark @ Blue Shark Digital

301s are a fact of life in the SEO world, and it is easy to rack up large numbers of 301s over time because of migrations and site redesigns. This is a great article looking at the impact of 301s on optimization and how to identify 301 issues. https://moz.com/blog/heres-how-to-keep-301-redirects-from-ruining-your-seo

The post Make Sure Your 301s Don’t Impact Your Optimization appeared first on Blue Shark Digital.

Learn SEO Through Forums

by Bill Slawski @ SEO by the Sea ⚓

I had someone who was reading my previous entries in my Learning SEO series ask about using forums to learn SEO. I promised that I would write a post about the value of forums in learning SEO. Back in 1998 I became a moderator of a couple of forums on small business and website promotion […]

The post Learn SEO Through Forums appeared first on SEO by the Sea ⚓.

Taking Credit Card Payments Online in Australia

by Brendan @ The Search Engine Shop

Stripe.com have entered into the Australian market and their product is a fantastic alternative to using Paypal or a standard bank merchant facility for taking credit cards online. If you’re looking to take payments online or already taking payments online through Paypal and looking to reduce your costs its worth checking it out.

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Block your site's search result pages • Yoast

Block your site's search result pages • Yoast


Yoast

You should block your internal search results pages for Google. But how to go about this? Learn why you should use the meta robots tag!

SEO: 5 Strategies with Rich Snippets, Schema Markup

SEO: 5 Strategies with Rich Snippets, Schema Markup


Content Marketing Institute

Learn how to take advantage of rich search results on Google with these five strategies– Content Marketing Institute

Is SEO a Good Investment for Your Small Business?

by Apogee Results @ Apogee Results

In our blog post, SEO Tips for Small Businesses, we addressed the importance of developing your SEO strategy for your small business and provided tips to help get you started. Today I want to discuss the next big question every small business owner asks: is SEO a good investment? The answer may seem readily apparent […]

The post Is SEO a Good Investment for Your Small Business? appeared first on Apogee Results.

“Eighty percent of success is showing up”  – Why SEO should be important to you…

“Eighty percent of success is showing up” – Why SEO should be important to you…

by Brendan @ The Search Engine Shop

I love this quote from Woody Allen: “Eighty percent of success is showing up”. So many small businesses get sucked into the old “I need a fancy website mindset” which is completely wrong. At the end of the day, what you really want is the result a website can bring, more leads, more enquiries, more sales, […]

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How to Optimize the Product Pages of Your Ecommerce Website

by Joydeep Bhattacharya @ Unamo Blog

Someone may perform a Google search for an item in your store, but unless that product’s page is optimized correctly, they may not be able to find it easily in the search results. So, unless you wish to miss out on potential visitors, you should make sure your product pages are optimized. The recommendations below […]

SEO for Beginners: How to Optimize Your Content for Search

SEO for Beginners: How to Optimize Your Content for Search


AddThis Academy

Get our SEO tips for beginners and learn how to increase traffic to your website by optimizing your content for search.

A Guide to International SEO: Strategies and Guidelines

by Natalie Severt @ Unamo Blog

You have a business. Your business has a website. You use localized keyword research and traditional SEO tactics to help your business rank well online. You have a diversified backlink profile and high domain authority. Congratulations! But now you want to expand. And this is where it gets complicated. How do you create an international […]

About search engine optimization (SEO) in Help Center

About search engine optimization (SEO) in Help Center


Zendesk Support

Help Center comes with its own search that you can optimize your content for, but it’s important to think about other search tools your customers might use to get to your content. Search Engine Opt...

What Personalized Search Results Mean for SEO

What Personalized Search Results Mean for SEO


Marketo Marketing Blog - Best Practices and Thought Leadership

In this blog, I’ll cover the key factors you need to succeed with personalized SEO results as well as the best way to optimize.

How to make your SEO strategy work for mobile first index

by Mohammad Farooq @ Market Motive Blog

Google created a lot of buzz in the SEO circles last month after news of its Mobile first Index finally being part of its algorithm was known. Garry Illyes clarified (again) that the update is months away (still). He went on to add that SEOs and webmasters need not freak out. However, it’s not a […]



How to make your SEO strategy work for mobile first index

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Setting Content Free: How Health Catalyst Gets Results With Ungated Content

by Andrea Fryrear @ Content Marketing Institute

As Health Catalyst’s senior vice president of marketing, Paul Horstmeier didn’t follow the typical content marketing script. He tore down the email gates and found success. That’s why he is a 2017 Content Marketer of the Year finalist. Continue reading

The post Setting Content Free: How Health Catalyst Gets Results With Ungated Content appeared first on Content Marketing Institute.

Myth:It costs too much to hire an SEO or Adwords professional

Myth:It costs too much to hire an SEO or Adwords professional

by Brendan @ The Search Engine Shop

I recently spoke with a small business owner who told me they didn’t want to pay someone to do SEO & Adwords for them as they didn’t know what they’d get and they thought it was too expensive anyway. I can understand that, both SEO and Adwords can be very difficult concepts to grasp. When […]

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Online Marketing Strategy for Medical and Dental Practices

Online Marketing Strategy for Medical and Dental Practices

by Sabrina @ The Search Engine Shop

We work with quite a number of medical and dental practices and have just published a online marketing blueprint for businesses in that space. This is the broad strokes strategy we roll out for our medical and dental practice clients to help them rank higher in Google, get more visitors to their website and convert more […]

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What is Search Engine Optimization (SEO)?

What is Search Engine Optimization (SEO)?


Hiring | Upwork

SEO is an ever-evolving balance between publishing content that’s valuable to your audience and making sure it’s easy for both humans and search engines to discover.

Facebook for Business? Not sure if its for you?

Facebook for Business? Not sure if its for you?

by Brendan @ The Search Engine Shop

Not sure if Facebook is for your business? One of our clients is absolutely crushing it with Facebook – check out this revenue stat for the last 20 days, amazing! More than $10000 of revenue through their online store from Facebook alone. Convinced yet?

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Our Standard WordPress Plugins…

by Brendan @ The Search Engine Shop

I get asked this question all the time – which WordPress plugins do you use? Here’s our bog standard list: My Ftp – for easy file editing and uploads from the web console W3 Total Cache to improve the performance of the site Google Analytics for WordPress by Yoast – to integrate Google Analytics SEO […]

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SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

Amazon SEO: How to Rank Products on Page 1 of Amazon Search

Amazon SEO: How to Rank Products on Page 1 of Amazon Search


The BigCommerce Blog

44% of product searches begin on Amazon. Here's how to optimize your Amazon SEO to land on page 1 and increase your sales in 2017.

Facebook for small businesses

Facebook for small businesses

by Brendan @ The Search Engine Shop

Image via Wikipedia Here’s a great article about leveraging Social Media & Facebook in Business from Flyingsolo.com.au It gives you a simple blueprint to make Social Media work for your business. Social Media is not for every business It’s important to remember when looking at these things that having a business presence on a social […]

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The Step-by-Step Guide to Improving Your Google Rankings Without Getting Penalized

The Step-by-Step Guide to Improving Your Google Rankings Without Getting Penalized


Neil Patel

Learn how to improve your Google rankings through SEO. Follow these instructions to rank your website higher on Google and increase your SEO.

Google’s Project Jacquard: Textile-Based Device Controls

by Bill Slawski @ SEO by the Sea ⚓

I remember my father building some innovative plastics blow molding machines where he added a central processing control device to the machines so that all adjustable controls could be changed from one place. He would have loved seeing what is going on at Google these days, and the hardware that they are working on developing, […]

The post Google’s Project Jacquard: Textile-Based Device Controls appeared first on SEO by the Sea ⚓.

How Esurance Increased High-Intent Shopper CVR 11% With Social Proof

by Aimee Millwood @ Yotpo - Feed

Founded in 1999, they offer insurance plans direct to consumers online and over the phone. Esurance has plenty of awesome customer testimonials and they know how powerful these reviews can be for increasing on-site trust and conversion. So they decided to see how they could maximize results. The Company For insurance companies, it's extra important to ensure that prospective buyers are confident in their decision. After all, insurance is all about safety, and customers need to know that they can trust the company they're purchasing from. In order to encourage customers to move from the consideration to purchase stage, Esurance tested how they could leverage social proof to increase conversion rates for high-intent buyers. The Test Esurance tested the impact of adding star ratings and testimonials to the sidebar of the last 4 pages consumers see before they purchase an insurance policy. The test included 4 variations: Variation 1: Control variation containing a ...

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Use ‘Em If You Got ‘Em – Registered Trademarks

by Brad Abanilla @ Apogee Results

One of the biggest challenges for clients who are in hyper-competitive spaces is standing out amongst their competition. Especially when these competitors are selling similar or in many cases, the same products. In ad copy testing, there are often conflicting metrics around what semantically works to drive traffic. Beyond just the psychology and linguistics, an […]

The post Use ‘Em If You Got ‘Em – Registered Trademarks appeared first on Apogee Results.

Google Australia deleting Google Maps listings?

Google Australia deleting Google Maps listings?

by Brendan @ The Search Engine Shop

Both Google & Bing have been making a lot of changes to their Maps systems recently (see this link for more info) You should read this post if you’re: 1) An Australian based business 2) Your business has a physical location and relies on your Google Maps or Places listing to attract customers or customers […]

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WP Engine Review – Is WPEngine Right for you? – Pros & Cons

WP Engine Review – Is WPEngine Right for you? – Pros & Cons

by Brendan @ The Search Engine Shop

I talk about WP Engine (WPE) a lot. We’ve been a WPE customer for 4 or 5 years now. Moving our WordPress Cpanel hosting to WPE was a game changer of sorts for our business to the point where we now have a 6 figure business unit that provides hosting to our smb customers partly […]

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Increasing your site’s visibility to search engines

Increasing your site’s visibility to search engines


Help

This guide shows you how to use Squarespace's SEO-targeting features and other tools to increase your site's visibility to search engines.Note: Before you begin, please note that SEO strategy fal...

Post-Holiday PPC Clean Up

by Apogee Results @ Apogee Results

Ahhh, holidays. I’m guessing that about 50% of the country is hung over this chilly Monday morning due to either romantic champagne &  wine with a loved one, or contrary tequila shots & beer with friends or the TV. As you try to shake off the after-effects this holiday, remember to shake off any after-effects […]

The post Post-Holiday PPC Clean Up appeared first on Apogee Results.

Crashing your SEO is More Common than Winning at SEO

by RedFusion @

By Jon Burgess – 8/27/15

I have been involved in Search Engine Optimization (SEO), in some form or other, for 15+ years. I know there are some real experts out there, but I have never personally met one. I have met or run into ...
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How to Improve Your Customer Experience with Personalized Search

by Ruthie Berber @ Yotpo - Feed

When you shop in a brick-and-mortar store, a salesperson usually offers to help you find what you're looking for. They may ask some questions about your size, budget, and style. With this information, they can personalize their suggestions.  If it's not what you're looking for, the salesperson can reevaluate and offer alternatives.  Online, this experience is replicated with personalized search. How Personalized Search Works In a store... Online... In this way, personalized search mirrors the live shopping experience. Although only 18% of eCommerce site visitors search, those who do generate up to 28% of total revenue. Personalized search shows consumers products that match their individual preferences by automatically considering all of the previous data the store has about them. This can include: Digital Natives Crave a Personalized Customer Experience With the rise of digitally native vertical brands, this level of personalization and ...

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What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization?


Search Engine Land

Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more.

Top 5 Ways To Win in Voice Search

by Priscilla Leake @ Apogee Results

  OK, Google: What are the top five ways digital marketers can prepare for the voice search takeover? For years now one of the trendiest, and simultaneously most inconclusive, topics among digital marketers has been the ground-breaking shift from traditional to voice search. With mobile usage statistics continually rising, this is not anticipated to be one […]

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6 SEO Mistakes That'll Put You on Google's Naughty List

6 SEO Mistakes That'll Put You on Google's Naughty List


Smart Blogger

Did you know Google can make your blog disappear from its search results? Here are the six mistakes most likely to land you on their naughty list.

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

Facebook Continues To Lose Favor Among Teens As Instagram And Snapchat Take Over

by Katie Perry @ Social Media Week

New research predicts that the social media giant could lose more than 3 percent of users 12-17 this year.

The post Facebook Continues To Lose Favor Among Teens As Instagram And Snapchat Take Over appeared first on Social Media Week.

What’s New in Digital: Recent Updates

by Tyler Byrne @ Driven Local

If you are someone who fears change, the digital world is probably not for you. Updates come and go like LIRR trains (when they’re on schedule), and if you can’t keep up, your business may suffer as a result. Luckily, that’s why you’ve partnered with us. It’s our job to stay on top of these […]

The post What’s New in Digital: Recent Updates appeared first on Driven Local.

Ecommerce Marketing & Optimization Workshop

Ecommerce Marketing & Optimization Workshop

by Brendan @ The Search Engine Shop

The video below is a workshop on ecommerce marketing and optimization recorded in 2016. The title of the session was Ecommerce Marketing & Optimization – From 5 and 6 Figures to 7 Figures And Beyond. The workshop is a great starter for anyone looking to be more aggressive with marketing their online store and ecommerce […]

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11 SEO Changes That Will Give You Big Results

11 SEO Changes That Will Give You Big Results


Quick Sprout

Do you know what the key to ranking well on Google is? I bet you are thinking it’s links, content and on-page optimization, right? All of those things

About survey panels and the sense or nonsense of online surveys

by Thomas @ clickworker.com

To some people online surveys are the foundation of every marketing activity. To others, they are totally overrated because they do not deliver any usable results. Therefore, we are today taking a look at the point of online surveys. We are also providing a brief analysis of the pros and cons of online panels for […]

The post About survey panels and the sense or nonsense of online surveys appeared first on clickworker.com.

SEO without search results is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.

SEO without search results is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.


Marketing Land

Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed.

Google Now Showing AMP Results in Featured Snippets

by Jennifer Slegg @ The SEM Post

It seems that if you have an AMP page and also have the featured snippet that Google will now show the AMP version in the featured snippet. When AMP first came out, Google was still using the mobile version of the page if the page that won the featured snippet also had an AMP version.  […]

The post Google Now Showing AMP Results in Featured Snippets appeared first on The SEM Post.

Updated Google Quality Rater Guidelines: International Search Results & Conspiracy Theories

by Jennifer Slegg @ The SEM Post

Google has once again very quietly updated their Google Quality Rater Guidelines with a brand new version.   This update comes as the third update this year so far (following ones in March and May), only months after we saw major changes with fake news. There are some notable changes, especially for those SEOs who […]

The post Updated Google Quality Rater Guidelines: International Search Results & Conspiracy Theories appeared first on The SEM Post.

Video SEO: Factors for Ranking in the Top 10 on Google

by Adam Coombs @ Unamo Blog

What does it take to rank your video in the top 10 results on Google? And on YouTube? Well, these are two very different enterprises entirely. A recent study found that 64% of all YouTube videos appearing in Google search results had a different rank hierarchy when searched on YouTube. In other words, videos ranking […]

Search Result Definition - SEO Glossary | Searchmetrics

Search Result Definition - SEO Glossary | Searchmetrics


Searchmetrics

What are search result? Our SEO Glossary provides a wide range of technical terms related to Search Engine Optimization.

Small Business Web Design: Unique Blasting & Coatings Perth

Small Business Web Design: Unique Blasting & Coatings Perth

by Brendan @ The Search Engine Shop

This week we pushed a new website live for Perth based Unique Blasting & Coatings who specialise in wet abrasive blasting, high pressure cleaning and protective coatings. The business was brought under new management in 2013 and the work is part of a broader online marketing project to grow the business and generate new leads […]

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How to Recover from a Google Backlinks Penalty – Webinar Archive

by Apogee Results @ Apogee Results

How to Recover from a Google Backlinks Penalty – Webinar Archive Did you know that Google gives over 400,000 penalties every month? Your site could be next. Check out this webinar if you have a penalty, or if you’d like to make sure to avoid a penalty in the future. Josh Butler, SEO Manager with […]

The post How to Recover from a Google Backlinks Penalty – Webinar Archive appeared first on Apogee Results.

Why using Content Calendars can take your marketing to the next level

by Tabitha Jean Naylor @ Market Motive Blog

Over the last several years, marketing professionals have come to recognize the power of compelling content to engage their customers and drive traffic and brand awareness. As a result, marketers are being presented with countless new innovations designed to help in the creation, management, and distribution of content. The most successful marketers utilize several different […]



Why using Content Calendars can take your marketing to the next level

The post Why using Content Calendars can take your marketing to the next level appeared first on Market Motive Blog.

How to get more customers – 2 new ideas for 2014

by Brendan @ The Search Engine Shop

I’ve been talking to quite a few businesses lately about what they can do differently this year or what other things they should be doing to help them get more customers. In the the video below I’ve shared 2 new ideas that most people haven’t heard of that can be a great way to get […]

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Cheaper, Fast, Easier & Measureable: 5 alternatives to yellow book advertising

by Brendan @ The Search Engine Shop

Wow, huge response via email to the last post “Yellowpages is dead” and a lot of questions from visitors to the site so we thought we’d put this quick post together for small business owners. Here’s 5 ways to market your small business online that are cheaper, faster, easier and more effective than yellowbook print […]

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How Does Google Look for Authoritative Search Results? - SEO by the Sea ⚓

How Does Google Look for Authoritative Search Results? - SEO by the Sea ⚓


SEO by the Sea ⚓

A Google patent that targets showing authoritative search results as the top results returned for search queries.

Commercial Photographer Website Build

Commercial Photographer Website Build

by Brendan @ The Search Engine Shop

Last week we launched a beautiful new website for one of our partner companies, Photography Project. Photography Project is a professional commercial photography studio based in Perth, Western Australia. They specialise in location-based shoots of people, products and projects. Some of the specific services the Photography Project team provide are: Marketing Photo Library Business Portraits […]

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Truth in SEO

by RedFusion @

Truth in SEO.

By Jon Burgess

I get lots of questions about search engine optimization (SEO): what to do, how to do it, what is it, does it work?

I rarely get questions about the dark side of SEO, what we call black-hat SEO. If ...
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5 Basic Tips to Improve Organic Search Rankings

5 Basic Tips to Improve Organic Search Rankings


Performance-Based Online Marketing Agency

Every business wants to show up on the top of search results when consumers are searching for product or service that they sell. Every single day millions

New Website Build – Oil, Gas & Resources industry

New Website Build – Oil, Gas & Resources industry

by Brendan @ The Search Engine Shop

We’ve just pushed another website live this morning for a Fusion Project Personnel who are based in Perth and provide tradespeople to the resource sector. This website is a perfect example of how you can leverage really strong branding and commercial photography to create a sharp that looks sharp and professional without needing complicated design. […]

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Your Contact Us page – are you making these mistakes?

Your Contact Us page – are you making these mistakes?

by Brendan @ The Search Engine Shop

I’m constantly amazed at how bad some website Contact Us pages are. Somewhere around 30% of clients that we take on have a major issue with their Contact Us page that we can generally fix in less than 15 minutes. Here's our 5-step audit and checklist we use for optimising Contact Us page.

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Quick RSS/Feedburner tip to increase your subscriber counts…

Quick RSS/Feedburner tip to increase your subscriber counts…

by Brendan @ The Search Engine Shop

Here’s a quick tip if you run a WordPress blog or are a blogger – you probably knows what Feedburner is….if you don’t and you’re blogging in any serious way then you should so go and Google “feedburner” right now and learn about it! One thing that really gets me is when bloggers don’t setup […]

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I’ve been to the workshops, now what?

I’ve been to the workshops, now what?

by Brendan @ The Search Engine Shop

We've been overwhelmed by the positive feedback from the Achieve More Online workshops this week. A lot of business owners who attended left the workshops feeling a little overloaded and wondering where to actually start. So, we'd thought we put up this post to give start you off in the right direction.

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Do you really need that custom software?

by Brendan @ The Search Engine Shop

Over the last 3 months I’ve spoken to at least 8-10 people who were ready to pump a decent sum of money into custom web apps for their brand new or infant business – for me, this is almost always a bad idea…here’s my reasoning: Version 0.1, Shorcuts and Versioning With the explosion of cloud […]

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Site Navigation & Google SEO

by Jennifer Slegg @ The SEM Post

Site navigation is one of those areas that has many facets of importance when it comes to both SEO and usability.  A good site navigation makes it easier for Google to crawl and index a site, but it also needs to be usable for visitors to the site, since many use that same navigation to […]

The post Site Navigation & Google SEO appeared first on The SEM Post.

The End of Digital Advertising

by David Torres @ Apogee Results

It’s ‘the End of Digital Advertising as We Know It’ – and I feel fine. Well, this is it – it’s the end of digital advertising as we know it. And, quite frankly, I feel just fine about it. Data suggests Procter & Gamble and Unilever are pulling back on digital ad spend – MediaRadar […]

The post The End of Digital Advertising appeared first on Apogee Results.

Learning SEO through Books

by Bill Slawski @ SEO by the Sea ⚓

There are a few books and courses online that are free and really helpful when it comes to learning some of the things that will make you a better SEO. Knowledge can make a difference, and having an idea of how search engines work can possibly give you a competitive advantage over others who haven’t […]

The post Learning SEO through Books appeared first on SEO by the Sea ⚓.

Natural or Organic Search Results vs Adwords - Whats the Difference

Natural or Organic Search Results vs Adwords - Whats the Difference


The Search Engine Shop

Do you know the difference between the natural or organic search results & the paid Adwords search results in Google?

Google Patents Extracting Facts from the Web

by Bill Slawski @ SEO by the Sea ⚓

When Google crawls the Web, it extracts facts from content on the pages it finds as well as links on pages. How much information does it extract about facts on the Web? Microsoft showed off an object-based search about 10 years ago, in the paper, Object-Level Ranking: Bringing Order to Web Objects.. The team from […]

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New Title & Description Lengths for Google SEO in Search Results

New Title & Description Lengths for Google SEO in Search Results


The SEM Post

If you haven’t given your title and description meta tags some love lately, it might be a good thing you procrastinated... there are new title and description lengths in the Google Search Results.  Google has increased the width of the search results for nearly all users (although they could roll i…

Citations behind the Google Brain Word Vector Approach

by Bill Slawski @ SEO by the Sea ⚓

In October of 2015, a new algorithm was announced by members of the Google Brain team, described in this post from Search Engine Land – Meet RankBrain: The Artificial Intelligence That’s Now Processing Google Search Results One of the Google Brain team members who gave Bloomberg News a long interview on Rankbrain, Gregory S. Corrado […]

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We’re Hiring – 2x Marketing Roles

We’re Hiring – 2x Marketing Roles

by Brendan @ The Search Engine Shop

We’re hiring again and have two new positions available. Background: we’re an online marketing agency that provides hosting, SEO, Adwords, website support and a range of other online marketing services to small businesses and online retailers. About 70% of our clients are Australian with the rest scattered throughout the world. We currently manage the online […]

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Brand Marketing is Dead: Here’s Your Survival Playbook

by Michelle Bitran @ Yotpo - Feed

This is probably not the first time you’ve heard about the death of brand marketing. It may not even be the third time. Traditional marketing seems to be dying a very long, very tedious death. And guess what: human nature is what’s killing it. Today’s consumers are much more wary of being manipulated and spoon-fed by brands. They prefer to seek out their own information when making purchase decisions. They turn to reviews, customer photos, Q&A, and other types of user-generated content (UGC) to learn more about products. Enter Yotpo’s Definitive UGC Marketing Strategies Playbook. It’s filled with real examples of how real eCommerce brands -- like Adore Me, Pura Vida, Caseology, and others -- are using their customer content to power their marketing efforts. The Playbook is not about trends. It’s not even about the end of brand marketing or the beginning of community-based marketing. It’s about having practical solutions to survive the shift and ...

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Unprecedented online marketing opportunity

Unprecedented online marketing opportunity

by Brendan @ The Search Engine Shop

Imagine if 25% of all the world’s internet users went to one website. Imagine if it was dirt cheap to advertise and you could advertise on that site for only a few hundred dollars a month? Well, that website does exist and it is dirt cheap to advertise on it and what’s even better is […]

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Personalizing Search Results at Google

by Bill Slawski @ SEO by the Sea ⚓

One thing most SEOs are aware of is that search results at Google are sometimes personalized for searchers; but it’s not something that I’ve seen too much written about. So when I came across a patent that is about personalizing search results, I wanted to dig in, and see if it could give us more […]

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Finance and Accounting Tools

Finance and Accounting Tools

by Sabrina @ The Search Engine Shop

Counting the Money — Finance and Accounting Tools The world of small business accounting has come a long way from the days where Myob and Quickbooks were the main players in small business software market. Today there are a ton of finance and accounting tools that make it easier to get paid and keep your […]

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Search Engines

Search Engines


Support

This support page covers why your blog might not be in Google, how to include your blog in — or remove your blog from — Google search results after changing your privacy settings, and meta tags and…

This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content

This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content

by Joe Pulizzi @ Content Marketing Institute

We explore Facebook's new Watch, Netflix's content buying spree, and Google's ongoing interest in Snap. We also discuss Quartz's branded content results, share a rave about Time Inc., then close with an example of the week on JWT. Continue reading

The post This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content appeared first on Content Marketing Institute.

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

Success Story: Online Didgeridoo Store

Success Story: Online Didgeridoo Store

by Brendan @ The Search Engine Shop

Learn about how we’ve helped Didgeridoo Breath build their online presence Didgeridoobreath.com – ranks number 1 in Google for “Didgeridoo Perth” plus hundreds of other search terms Didgeridoo Breath is a Fremantle based Didgeridoo store that has both a retail store and an online store that ships didgeridoos and other related musical instruments worldwide. As […]

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Redefine & The Search Engine Shop have merged!

Redefine & The Search Engine Shop have merged!

by Brendan @ The Search Engine Shop

We’re proud to announce that Redefine and The Search Engine Shop have merged! The goal of our merger is to leverage each others strengths and provide an all-round stronger solution for our clients from both a design and technical point of view. If you’re an existing Redefine client you’ll have a new phone number to […]

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Backing up your business – have you looked at your backups lately?

by Brendan @ The Search Engine Shop

We've just recorded another episode of the Business Marketing Show Podcast and in this new episode we talk about Backups - not sexy or glamorous but probably an area of your business that deserves a lot more attention compared to what you're currently giving it.

This is an area most business owners generally don’t have on their radar and this is a problem.

Check out the full post to learn more.

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What is Organic Search Engine Optimization (Organic SEO)? - Definition from Techopedia

What is Organic Search Engine Optimization (Organic SEO)? - Definition from Techopedia


Techopedia.com

Organic Search Engine Optimization Organic SEO Definition - Organic search engine optimiza

Cheap website hosting:What does it really cost you?

Cheap website hosting:What does it really cost you?

by Brendan @ The Search Engine Shop

Great blog short blog article here from Fitzy at The Frontier Group about the value of a good website hosting provider and plan This is a really important area of your online marketing strategy that is largely neglected and just an after-thought for most people. A lot of small business owners shop around hard when […]

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Google Adwords Basics & Essentials – are you on top of these?

Google Adwords Basics & Essentials – are you on top of these?

by Brendan @ The Search Engine Shop

I get asked questions about Adwords all the time and there are a lot of common misconceptions about using Adwords and paid traffic in general. Every small business should have at least trialled an Adwords campaign that was setup and run by an Adwords professional. A lot of small business owners try and DIY their […]

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How to Email Customers for Reviews: Data from 3.5 Million Emails

by Aimee Millwood @ Yotpo - Feed

But the exact science of how to ask customers for reviews correctly is a bit murky. We wanted to bring some clarity to help businesses ask for reviews in a smarter way. Since the majority of online businesses ask customers for reviews in emails after purchase, we started with examining post-purchase review requests. We decided to look at how the first thing your customers see in a review request email - the subject line - affects review conversion. After all, in any form of email marketing, the subject line makes or breaks results. We looked at the impact of common subject line variables, like phrasing a review request as a question or including the store name, customer name, or product name. The data we found shows the conversion rate of customer to reviewer compared to the average conversion rate of customer to reviewer. Also, this is an average, so it by no means reflects the personal impact your store may see from making these changes.  By doing so, we ...

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Six free SEO tools to boost your search engine rankings | VerticalResponse

Six free SEO tools to boost your search engine rankings | VerticalResponse


Vertical Response Blog

Being found by the search engines is as important as being found by the right customer. Discover a list of free SEO tools to improve your search visibility.

Google Adds AdWords Ads in Local Knowledge Panel in Test

by Jennifer Slegg @ The SEM Post

Google is now adding AdWords ads directly into the local knowledge panel in a new test in the Google search results.  The ads appear immediately below the business description, and before it lists relevant information such as location, address and hours in a test Google is running in the search results.  This is a huge […]

The post Google Adds AdWords Ads in Local Knowledge Panel in Test appeared first on The SEM Post.

Multiregional Tracking in Unamo SEO

by Adam Coombs @ Unamo Blog

With Multiregional Keyword Tracking you’ll be able to track keywords in multiple regions in your Unamo SEO campaign. ​ Multiregional tracking only applies to Google; however, with a variety of local search engines in various countries, you can check the success of your keywords in one region against their success in another. By doing this, […]

What Is Search Engine Optimization And Why Is It Important

What Is Search Engine Optimization And Why Is It Important


reliablesoft.net

Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. What is SEO? Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be

CNEs – a really under-leveraged tool to make you more money

CNEs – a really under-leveraged tool to make you more money

by Brendan @ The Search Engine Shop

Here’s a concept I was introduced a couple of years ago – critical non essentials, the little things in business that help you dominate and crush your competition and create raving fans instead of customers. CNEs are a really simple concept but like most business fundamentals, I personally struggle to leverage a strategy or tactic […]

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Your Site Needs an Espresso Shot

by Apogee Results @ Apogee Results

During PubCon Vegas 2009, Matt Cutts hinted that Google will start considering page load time in their organic search ranking algorithm in 2010.  Google already factors the time the pages on your site take to populate into its quality score, a metric used for Pay Per Click customers to reward higher quality sites with top […]

The post Your Site Needs an Espresso Shot appeared first on Apogee Results.

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

Franchise SEO: How to Apply Local SEO to Multiple Locations

by Avinash Nair @ Unamo Blog

From creating different landing pages to finding niche, relevant keywords, a lot of franchisors (and their SEO vendors) are neck deep in their search for the Holy Grail of franchise SEO. And that’s only the beginning. As a franchisor, you’re aware by now of the many pitfalls of attempting to unify information without duplicating it. […]

Small Business Web Design: Links Surveying Perth

Small Business Web Design: Links Surveying Perth

by Brendan @ The Search Engine Shop

Last week we pushed a new site live for Perth surveyors, Links Surveying. The website is built on WordPress and heavily leverages photography as part of its design. The site has a fantastic warm feeling. On this project we worked with our photography partner Photography Project and design partner 485 Design. Visit the site at […]

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Why WordPress is our preferred CMS platform

Why WordPress is our preferred CMS platform

by Brendan @ The Search Engine Shop

(Note: I wrote this blog post a while back because we we’re explaining the virtues of WordPress so often that I thought it would be worth putting on the web! Today in 2015 WordPress now powers roughly 20% of the top 1 million websites in the world, it leads the market by a huge margin, […]

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Organic vs. Non-organic Search Engine Optimization (SEO)

by nobox @ nobox creatives

When people hear organic/non-organic, they’d most likely envision the produce section at their local supermarket. Society has become not only aware but educated on the differences between the two and how it affects their personal lives. Although the familiarity with these options has grown significantly, many business owners are completely in the dark when [...]

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SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

The Myth of the Google Update

by Michael Martinez @ SEO Theory

People have been chasing search engine algorithms since the 1990s.  They won’t stop even though the algorithms are more elusive now than ever before.  Nonetheless, Web marketers should approach all unofficial announcements and analyses of search algorithm updates and effects…

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

Easy SEO Traffic Wins: Bing Places now available in Australia

Easy SEO Traffic Wins: Bing Places now available in Australia

by Brendan @ The Search Engine Shop

There are 2 new changes with the search engines you need to be aware of, both pretty easy traffic wins especially if you’re a small business or retail business where people come to your premises, shop or office. Click play on the video above to learn more. 1) Bing Places has now gone live in […]

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Basic Crawl Management for SEO

by Michael Martinez @ SEO Theory

Crawl management is integral to search engine optimization. And yet crawl management is so poorly explained by the Web marketing community that many sites mismanage crawl.  What should be one of the fundamental areas of search engine optimization has been…

Ecommerce Online Marketing Strategy – Adwords Blueprint

Ecommerce Online Marketing Strategy – Adwords Blueprint

by Brendan @ The Search Engine Shop

(Note: This article is fairly short but some of the recommendations are quite technical to implement. For new customers or ecommerce businesses starting with their SEO or online marketing strategy, we recommend our Onpage SEO & Website Best Practices Service which will take care of most of the recommendations below.) I’ve had 2 calls in […]

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New Website Build – Portrait Photographer

New Website Build – Portrait Photographer

by Brendan @ The Search Engine Shop

We’ve just pushed another new website build live over the weekend for Freedom Photography, a portrait photography studio in Perth. One of the key elements of this site was keeping the balance between imagery and text. While strong imagery in a photography website is key, its also important that the quality of information the website […]

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Youtube & Facebook Video Advertising with Veeroll & Gideon Shalwick

Youtube & Facebook Video Advertising with Veeroll & Gideon Shalwick

by Brendan @ The Search Engine Shop

Video advertising is still a relatively new frontier online. In episode 52 of The Business Marketing Show we got Gideon Shalwick from Veeroll.com on the line. In this episode we talked all things Youtube and Facebook Video Advertising and dug into his software platform Veeroll which makes video advertising easy. It’s a fantastic episode and Veeroll […]

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The Benefit of Google Plus in Small Business

The Benefit of Google Plus in Small Business

by Brendan @ The Search Engine Shop

We’ve been rolling out Google Plus profiles for clients a lot lately and I think I’ve written the same email 50 times explaining why we’re doing it! Long story short, for 95%+ of the businesses we work with there isn’t really any social benefit to utilising Google Plus right now…BUT there can be a huge […]

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6 Simple Techniques to Improve Search Results Using SEO

6 Simple Techniques to Improve Search Results Using SEO


Social Media Week

This originally appeared on Marketing Solved by Katherine Sullivan

Google Still Ignores Last-Modified Meta Tag

by Jennifer Slegg @ The SEM Post

If you are using the last-modified meta tag, be aware that Google ignores this tag when it comes to SEO. The tag is <meta http-equiv=”last-modified” content=”YYYY-MM-DD”> which was originally used to alert crawlers to the fact a page was updated, or as a reference to when it was last updated after it was initially published. […]

The post Google Still Ignores Last-Modified Meta Tag appeared first on The SEM Post.

Google Testing Review Snippets in Local Pack in Search Results

by Jennifer Slegg @ The SEM Post

Google is testing a new feature that would show partial review snippets within the local pack.  The snippets show up both in the regular local pack as well as once someone clicks the “more places” to view the longer list of local businesses.  When the test is active, it shows a short snippet from one […]

The post Google Testing Review Snippets in Local Pack in Search Results appeared first on The SEM Post.

Why I’m mad for Facebook Ads

Why I’m mad for Facebook Ads

by Brendan @ The Search Engine Shop

Image via Wikipedia I’ve been banging on about Facebook Ads to my clients for the last six months and brought this up for the first time in our Achieve More Online workshop last week in Joondalup, Western Australia (Perth). I’m super bullish on Facebook advertising particularly for businesses who are already doing TV, magazine, print, […]

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Advanced SEO Techniques for 2017

by Michael Martinez @ SEO Theory

What makes an SEO technique “advanced”?  That’s a question I ask myself every year.  A lot of the “advanced” methods I first shared ten years ago, while still relevant today (because good SEO doesn’t change), are so widely used now…

Google Adds Autoplay Video Preview Clips to Search Results

by Jennifer Slegg @ The SEM Post

Google is adding autoplay video previews to the Google search results when someone does a search that includes video results.  The preview is a six second clip taken from the video, and is played without sound. Google has already begun showing previews to some users for those on the Google app for Android as well […]

The post Google Adds Autoplay Video Preview Clips to Search Results appeared first on The SEM Post.

The Top Spot Guaranteed – Placement as a Featured Snippet on Google

by Thomas @ clickworker.com

Is the Featured Snippet the Holy Grail of search engine optimization? After all it earns a website placement above the first organic hit. So for that reason, we’re going to take a closer look at the Featured Snippet today. What is it exactly? How does it work? And how can you also find this Holy […]

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Adjusting Your AdWords Strategy to the New Changes

by blushark @ Blue Shark Digital

Google announced changes to AdWords in expanded text ads and device-based bidding. This blog looks at the adjustments you will want to make to your AdWords campaign to take advantage of these developments. http://searchengineland.com/prepare-impending-expanded-text-ads-device-based-bidding-updates-251266

The post Adjusting Your AdWords Strategy to the New Changes appeared first on Blue Shark Digital.

Marketing Day: SEO content audits, YouTube ad tips & The Media Trust’s ‘first vendor network’

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

How PPC Training Launched Andrew Hutton’s Career

by Chip Street @ Market Motive Blog

Andrew Hutton used PPC training to kick-start a successful career in paid search. While still a busy sociology student at the University of California Santa Cruz in 2011, Andrew took on an internship with Market Motive; an experience that piqued a new interest in digital marketing. When he graduated, he entered a competitive job market and found that […]



How PPC Training Launched Andrew Hutton’s Career

The post How PPC Training Launched Andrew Hutton’s Career appeared first on Market Motive Blog.

META Keyword Field – stop wasting your time, focus on Titles & Meta Descriptions instead

META Keyword Field – stop wasting your time, focus on Titles & Meta Descriptions instead

by Brendan @ The Search Engine Shop

Forget about “keywords” when it comes to your website. The only time you should be using the term “keywords” is when you’re talking about keyword research. If you’re referring to that field inside your website CMS called keywords or the META Keywords field, you’re wasting your time. Search engines stopped paying attention to the META […]

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Achieve More Online: Are you using your website effectively?

Achieve More Online: Are you using your website effectively?

by Brendan @ The Search Engine Shop

Website & Internet Marketing Workshops & Training for Small Businesses Achieve More Online All smart business owners know that the internet provides a huge opportunity to reach new markets, attract more customers and ultimately increase sales. However, the problem is many business owners have spent thousands on a website, yet still fail to attract more […]

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IMPORTANT: Time to change passwords and you may need to do some upgrades on your web stuff

by Brendan @ The Search Engine Shop

A bug was found in a popular piece of software called OpenSSL which drives a large proportion of security and encryption across the web. Ultimately, this means that for the past 2 years or so, many of the websites you assumed secure were not. The bad news is that this may expose some highly sensitive […]

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How To Use Video SEO To Jump To The Top Of Google Search Results

How To Use Video SEO To Jump To The Top Of Google Search Results


TechCrunch

As most search engine optimization (SEO) experts are aware, getting a first-page Google result is harder than ever. Not only do Google’s search and indexing..

WordPress Small Business Website – Quicksilver Limousines

WordPress Small Business Website – Quicksilver Limousines

by Brendan @ The Search Engine Shop

We’ve just pushed a new site build live for Queensland business, Quicksilver Limousines. The new site is built on WordPress with the goal of bringing the look and feel of the site up-to today’s standard as well as ensuring the site is smartphone friendly through the use of a responsive design. Check out the before […]

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Website Design Case Study: Event Website

Website Design Case Study: Event Website

by Brendan @ The Search Engine Shop

Above: Event Website Example – www.sulphuricacidconference.com.au We recently completed website design and development of  an event website for the 2013 Sulphuric Acid Technical Summit which is being held in the middle of the year. The brief we had was to build a strong, powerful website that was at the same time simple to navigate and where […]

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How to download & access your Google Adwords invoices

How to download & access your Google Adwords invoices

by Brendan @ The Search Engine Shop

This is a short how-to article on accessing your Google Adwords generated invoices. Google issue invoices inside the Adwords console directly. Unfortunately they do not have a mechanism that automatically emails invoices to you. To download Google invoices, follow the steps below: 1 .Logon into the Google Adwords console at http://google.com/adwords with your Google Adwords account […]

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WPEngine SEO – Making it better

WPEngine SEO – Making it better

by Brendan @ The Search Engine Shop

We love WPEngine. More than half the small business websites we work with were on rubbish hosting initially. Many of these businesses were paying a premium price for their hosting but the hosting was such poor quality it’s to the point where it’s hurting the SEO rankings of the site and negatively impacting Adwords campaign […]

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SEO Tips for Small Business

by Apogee Results @ Apogee Results

The term SEO, or “Search Engine Optimization,” is likely to produce a glazed-over look for a lot of people who just don’t know what you are talking about, but if you have a business or are thinking of developing a business, this is a term you need to know. SEO is a process which affects […]

The post SEO Tips for Small Business appeared first on Apogee Results.

Nested Structured Data Can Influence Whether Google Shows Rich Snippets

by Jennifer Slegg @ The SEM Post

When it comes to Google not showing rich snippets in the search results for a site that has the markup, it is usually for two reasons.  Either the structured data is implemented incorrectly or there are quality issues with the site.  But according to Google, there is a third reason that Google might not show […]

The post Nested Structured Data Can Influence Whether Google Shows Rich Snippets appeared first on The SEM Post.

Set an Out of Office reply or Vacation Responder in Google Apps email

Set an Out of Office reply or Vacation Responder in Google Apps email

by Brendan @ The Search Engine Shop

Here’s how you setup an Out of Office reply in your Google Apps email hosting: Login to your webmail (either goto webmail.youdomain.com or http://google.com/a/yourdomain.com) Click on the wheel/cog in the right hand corner of the screen and goto Mail Settings Click the ‘General’ tab on the new screen that appears. Scroll down to the Out […]

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Internet research for companies – more options than you think

by Thomas @ clickworker.com

You can do more research on the Internet than you assume. This is why we have compiled an overview for you. It shows the options of the World Wide Web, for instance to analyze competitors, find new customers, offer better products, select the right applicant or acquire information to assess your own company or products […]

The post Internet research for companies – more options than you think appeared first on clickworker.com.

Google Search Console Sends Security Warning Notices for HTTP Sites

by Jennifer Slegg @ The SEM Post

If you have sites on HTTP, Google has begin sending out notices to site owners that their sites will be flagged as “not secure” in Chrome beginning in October 2017. So what does this mean?  If your site has any form – which would include things such as a comment form – then Google will […]

The post Google Search Console Sends Security Warning Notices for HTTP Sites appeared first on The SEM Post.

2016 Local SEO Ranking Factors

by blushark @ Blue Shark Digital

Now that the local search three-pack has website links, firms have been taking a closer look at their local search optimization. Marcus Miller dives into Moz’s 2016 Local SEO Ranking Factors and provides great actionable advice on how to optimize these factors. http://searchengineland.com/local-seo-ranking-2016-beyond-251404

The post 2016 Local SEO Ranking Factors appeared first on Blue Shark Digital.

7 common online marketing mistakes you should stop making right now!

by Brendan @ The Search Engine Shop

Here’s some really common online marketing & SEO mistakes that business owners make all the time and is why you should use professionals where you can afford it. Mistakes like these cost your business customers! How many of these mistakes are you making? 1. Spending too much time looking at competitor websites and no time […]

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Search Engine Optimization (SEO) - Voda Networks

Search Engine Optimization (SEO) - Voda Networks


Voda Networks

The way that we search for anything and everything today is most always via the internet or World Wide Web. Statistics prove that web presence is directly related to company exposure and revenue growth. If your in-house marketing and advertising strategies are falling short of the mark, or if you don’t have them at all, you may want to consider using a Search Engine Optimization (SEO) company to help get your company at the top of the search results page and ahead of your competition.

Event Website Design – The Pharmacy WA Forum

Event Website Design – The Pharmacy WA Forum

by Brendan @ The Search Engine Shop

We recently completed website design and development of an event website for the annual 2013 Pharmacy WA Forum which is being held in August. he end result looks great and with a site built on WordPress CMS the customer is able to edit the content themselves and tweak as necessary for future events.

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SEO Tips for Home Business Owners

SEO Tips for Home Business Owners


The Balance

Search engine optimization SEO overview and tutorial to help get your site ranked on Google and other search engines.

This Is Why Search Results Change Between Browsers - Market Motive Blog

This Is Why Search Results Change Between Browsers - Market Motive Blog


Market Motive Blog

Do you often wonder why different browsers show you different results? Learn more to find out the factors that influence search engine ranking

We Analyzed 1 Million Google Search Results. Here’s What We Learned About SEO

We Analyzed 1 Million Google Search Results. Here’s What We Learned About SEO


Backlinko

We recently analyzed 1 million Google search results to answer the question: Which factors correlate with first page search engine rankings? We looked at content. We looked at backlinks. We even looked at site speed. With the help of Eric Van Buskirk and our data partners1, we uncovered some interesting findings. And today I’m going …

Local SEO for Small Businesses

by Adam Coombs @ Unamo Blog

Local SEO for Small Businesses The organic search results are already a tough place to fight for top rankings. Local search results? Even harder. Besides traditional SEO, there are a variety of local SEO ranking factors that small businesses and even larger franchises have to worry about when jockeying for the top positions for localized […]

How to improve your small business website with “Quick Wins”

How to improve your small business website with “Quick Wins”

by Brendan @ The Search Engine Shop

There are so many ways you can improve your website and online marketing to drive better results. From simple things like making sure your Google Maps listing is in order, to leveraging high quality photos of your people, your products and your business on your website.

I recently jumped on the phone with Ed and we recorded a new Business Marketing Show podcast episode that was all about website “Quick Wins” - those small changes you can make to your site and can make a huge different in terms of results.

The episode goes for about 30 minutes and if you’re looking to improve your website in any way at all or looking for new marketing ideas its definitely one to listen to.

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Natural and Paid Search Engine Marketing (SEM) Options for Your Website: SEO and PPC

by RedFusion @

Search Engine Marketing

Search Engine Marketing (SEM) refers to online marketing techniques brands use to create a strong web presence on search engines results, get in front of the target audience and increase website traffic. Website traffic can come from two kinds of search engine results ...
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SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

Perth Small Business Workshops – September & October 2012

Perth Small Business Workshops – September & October 2012

by Brendan @ The Search Engine Shop

Dates for our next round of business workshops have been announced. These workshops are being held in conjunction with Fremantle Chamber of commerce at 16 Phillimore Street in Fremantle. The list of September and October workshops is below. There’s no cost to attend this series of workshops (and no its not a pitch-fest). For full […]

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Ecommerce Optimisation – 1 thing every online store should be doing

Ecommerce Optimisation – 1 thing every online store should be doing

by Brendan @ The Search Engine Shop

If there’s one thing you should be doing as an ecommerce business its running an Google Product Listing ads campaign. What are Product Listing Ads? Product Listing Ads or PLA’s are triggered when Google detects a search term with buying intent and there is someone running PLAs with relevant products. In the screenshot below you […]

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5 Tips for Enhancing Your Website

by John Blaze @ Driven Local

SEM, SEO, social media marketing, local listings — at the end of the day, what all of these digital marketing efforts come down to is getting more traffic to your business — whether it is actual foot traffic into your location or web traffic to your landing page. But, in order to see success in […]

The post 5 Tips for Enhancing Your Website appeared first on Driven Local.

Airbnb SEO - Search Engine Optimization - Renting Your Place

Airbnb SEO - Search Engine Optimization - Renting Your Place


Renting Your Place

8 simple tips to improve your Airbnb SEO. My apartment shows up on the first page of search results out of over 1,000 listed properties. Yours can too

Putting Out Fires—Is Your Company Prepared for a Social Media Crisis?

by Apogee Results @ Apogee Results

With nearly three billion internet users worldwide, internet users today spend more time on social media than on any other site. A study conducted in July of 2014 showed that Facebook alone has over 1.3 billion active accounts, while Google+ and Linkedin both listed 300 million, and Twitter followed with 255 million. These numbers are […]

The post Putting Out Fires—Is Your Company Prepared for a Social Media Crisis? appeared first on Apogee Results.

Bing Testing Blended Local Mini One Pack in Search Results

by Jennifer Slegg @ The SEM Post

When it comes to the Bing search results, their local pack results are very large and noticeable in the search results.  But they seem to be taking a step back and displaying a smaller local result in the Bing search results when there is only one local listing found.  And it blends so well in […]

The post Bing Testing Blended Local Mini One Pack in Search Results appeared first on The SEM Post.

How to Secure a WordPress Site Against Hackers

by Michael Martinez @ SEO Theory

WordPress gets a bad rap from people who complain that it’s not secure.  In more than 40 years of working with computers I have never met an application or operating system that could not be hacked.  I used to be an…

Google Adwords Display Ads – a golden opportunity you’re letting pass you by?

Google Adwords Display Ads – a golden opportunity you’re letting pass you by?

by Brendan @ The Search Engine Shop

Note: I decided to put this post together as we’ve been seeing huge success with Google Display Ads in the past 6 months. I’m now explaining the Display Network to 2-3 people a day and figured a post explaining one of the ways we use the Display Network might be useful to share publicly. If […]

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Bad SEO Advice You Should Still Avoid

by Michael Martinez @ SEO Theory

I should create a “Bad SEO Advice” category and collect all the articles I have written about it through the years in one place.  There are days when I am tempted to go back and “update” old articles about bad…

Google Ignores Geo Meta Tags in Regular Search Results

by Jennifer Slegg @ The SEM Post

Geo meta tags are a meta tag that many SEOs are unfamiliar with, unless they work in local SEO or with sites with a multiple geolocations.  But does Google use those meta tags, especially in leui of better signals, such as hreflag? The meta tags in question, are the geo location meta tags: <meta name=”geo.position” […]

The post Google Ignores Geo Meta Tags in Regular Search Results appeared first on The SEM Post.

Google Adds New Booking Link to Local Knowledge Panel

by Jennifer Slegg @ The SEM Post

Google began testing a format in the local knowledge panel back in 2015 that would allow searchers to book an appointment.  Google has a new version they are now displaying in the knowledge panel that is much more prominent to searchers and likely will lead to an increase in bookings. There are two versions Google […]

The post Google Adds New Booking Link to Local Knowledge Panel appeared first on The SEM Post.

Integrate Google Search Console With Unamo SEO

by Adam Coombs @ Unamo Blog

Now you can integrate your Google Search Console properties with your Unamo SEO Campaign with GSC data storage for up to 2 years! ​​ You’ll have all of your relevant SEO data on one platform to expedite your analytics and decision making processes. ​ The integration will pull all of your data from GSC into […]

Next round of Perth Small Business Workshops

Next round of Perth Small Business Workshops

by Brendan @ The Search Engine Shop

Next Small Business Workshops in Perth – 31st May & 2 June We’ve locked in the dates for our next round of workshops in Perth. We’ll be hosting full day workshops on Thursday 31st May and Saturday 2nd June. Thursday’s workshop will cover the cloud, technology and a whole bunch of different tools you can […]

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The most important search term you should be ranking for

The most important search term you should be ranking for

by Sabrina @ The Search Engine Shop

Here’s a quick tip that will serve you well along with an update with what’s been happening the last couple of weeks. Business owners are often so focussed on ranking for a certain search term or obsessively looking at competitor websites, that they’re blind to the important stuff that actually makes a difference. One of […]

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SEO Title Tags: Best Practices and Examples

by Adam Coombs @ Unamo Blog

Title tags in SEO are like the title of your book for the demographics of your two most important types of readers; people and robots. The people need to know what they can expect to find on your page when they click the link. The robots (crawlers) prioritize your page and its content through a […]

Google Introducing Autoplaying Video Previews in Search Results - Search Engine Journal

Google Introducing Autoplaying Video Previews in Search Results - Search Engine Journal


Search Engine Journal

Google announced it has begun rolling out autoplaying video previews in search results.

3 Reasons Your AdWords Traffic Is Not Qualified

by Today's Industry Insider @ The Kissmetrics Marketing Blog

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]

SEO 101: How Often Does Google Update Search Results? - SEO Mechanic -

SEO 101: How Often Does Google Update Search Results? - SEO Mechanic -


SEO Mechanic

The immediate answer to your questions is: How long is a piece of string?The problem here is that Google's search results are in a constant state of change.In this blog post I will talk about how to better understand how often Googlebot crawls your site and why its different for every website.[click to continue...]

Consumer Behavior & Brand Trust: B2C Marketing Case Studies

by Ophir Reshef @ Yotpo - Feed

The most notable shift in consumer trust over the last decade has been away from marketing messages created by businesses, and towards those created by customers.  Almost every industry has been disrupted by apps or websites that aggregate user-generated content to help consumers make informed decisions. Consumers responded by making those services their primary destination for pre-purchase research, at the expense of brands that didn't adapt. Let's look at how huge brands have responded to this change in consumer behavior: First, an example from the hospitality and travel industry: In some cases, the competition isn't between a content service and a brand, but rather between two brands, one of which integrates user-generated content in its service. To find out what inspires brand trust, let’s compare two seemingly similar services that help consumers find jobs: Monster and Glassdoor. While both brands offer a similar value proposition, Glassdoor let ...

This story continues at Yotpo

Google: Microsites versus One Larger Site for SEO

by Jennifer Slegg @ The SEM Post

There are many differences of opinions over the value of creating one larger site versus multiple smaller ones from an SEO perspective, with both techniques being successfully used.  However, it really comes down to execution and how well someone can create quality microsites versus the value of a single larger site with the potential for […]

The post Google: Microsites versus One Larger Site for SEO appeared first on The SEM Post.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

How to do Keyword Research + New Google Updates

How to do Keyword Research + New Google Updates

by Sabrina @ The Search Engine Shop

We’ve just published a new Business Marketing Show episode on all things keywords and the keyword research approach we’re using with clients – scroll down to the bottom of this page for more. Google have been rolling out a bunch of changes lately, there are three that you should probably be aware of: 1. Four […]

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How to Improve Your Organic Search Results

How to Improve Your Organic Search Results


MarTech

These are 14 proven strategies we've utilized across our clients to improve their organic search rankings and results on Google and other search engines.

Google Maps Review: get involved in the conversation

by Brendan @ The Search Engine Shop

This week Google unleashed another fantastic feature to really help small business owners further leverage their Google Maps (aka Places aka Local Business Centre) listing. You can now respond directly to reviews (positive or negative) on your Google Maps listing. A big deal – the ability to respond to positive AND negative feedback This is […]

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Abandoned Cart Email Template

Abandoned Cart Email Template

by Brendan @ The Search Engine Shop

Adding an abandoned cart email system to your online store is a fantastic way to boost your online sales. There’s really two parts of an effective abandoned cart email system: Having the system/software/functionality to track abandoned carts and send the automated emails Having an abandoned cart email that actually works What is an Abandoned Cart? […]

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