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How to Cultivate a Cohesive Customer Experience (AKA Winning Like Walgreens)

by Counterintuity @ Counterintuity

Here’s the thing about most modern customers: If they don’t like the way you’re doing business, they’ll take their business elsewhere. Quickly. They’ve got high expectations and a whole lot of options – so it’s vital to offer the best possible experience both online and in-store. While reading this Think With Google interview with Deepika Pandey, the Chief Digital Marketing Officer of Walgreens Boots Alliance, we realized she’s got this down – and three key points really struck a chord with us. A customer is a customer. According to Business Insider, U.S. consumers are expected to spend more than $630 billion online in 2020. All that money funneling into online purchases means you’re going to lose in-store business. It’s just a fact. The trick is not to treat that as a problem to avoid, but as an opportunity to be seized. Like Pandey says, “Customers who shop in-store and on mobile are 6X more valuable to us than those who shop only in a store.” One of the reasons we at Counterintuity focus on Search Engine Optimization (SEO) and keyword optimization when creating ads for clients is that 93 percent of online experiences start with a search engine – and we want to ensure your customers see you first, even if they’re clicking a link rather than shaking your hand. Anticipate needs (and wants, while you’re at it). Only 7 percent of online shoppers believe that brands do a good job of customizing their online experience – but you can be the exception. Walgreens makes it a goal to assist every single customer in the most efficient and effective way possible, and so can you. But rather than simply meeting the customer’s expectations, prompt them to consider needs they haven’t yet anticipated themselves. One great way to do that? Lead-capture...

The post How to Cultivate a Cohesive Customer Experience (AKA Winning Like Walgreens) appeared first on Counterintuity.

SEO vs. SEM: A Common Misconception | Deluxe Blog

SEO vs. SEM: A Common Misconception | Deluxe Blog


The Deluxe Blog

Improve your online marketing efforts by understanding the true differences between Search Engine Optimization and Search Engine Marketing.

3 Inspiring PPC Landing Page Examples

by Krishna Shastry @ Lander Blog

Pay per Click (PPC) is a mode of promoting services and/or products whereby advertisers pay a specific amount every time a user views their advertisement. It is a means of promoters to create traffic by buying it. The promoters hire a publisher like Google, which presents your advertisement once the user searches the relevant keywords.... Read more »

The post 3 Inspiring PPC Landing Page Examples appeared first on Lander Blog.

SEO & SEM Services for B2B | Altitude Marketing

SEO & SEM Services for B2B | Altitude Marketing


Altitude Marketing

Altitude Marketing provides data-driven SEO and SEM services for B2B companies. Don't just increase traffic – increase conversions!

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

SEO vs. SEM: What’s the Difference? - Hiring | Upwork

SEO vs. SEM: What’s the Difference? - Hiring | Upwork


Hiring | Upwork

There is often a lot of confusion between the differences of SEO (search engine optimization) vs. SEM (search engine marketing.) In the article, we will explore the differences between them so that you can build a better online marketing presence.

Protect Your Business With a Reliable Web Hosting Provider

by Social Spice Media @ Social Spice Media

So, as a small business you’ve probably invested a lot of time into your online storefront, designing a beautiful website, implementing best practices in search engine optimization (SEO), and creating quality content for your customers. These are all great tactics to ensure your small or start-up company grabs prime search result real estate and can […]

The post Protect Your Business With a Reliable Web Hosting Provider appeared first on Social Spice Media.

SEO SEM Marketing – What’s the Difference?

by David Bailey @ Blu Mint Digital

Do you know the difference between SEO & SEM marketing? SEO-SEM Marketing. Is there even a difference between the two? SEO is short for search engine optimisation whilst SEM is search engine marketing. With both terms prevalent in digital and online marketing, it can be a confusing concept for those starting out in these channels. […]

The post SEO SEM Marketing – What’s the Difference? appeared first on Blu Mint Digital.

SEM SEO Specialist

SEM SEO Specialist


SEM SEO Specialist

What we offerAt Sem Seo Specialist we offer a variety of services to help your business succeed!HostingLearn MoreSearch Engine MarketingRead MoreWeb DesignRead MoreHostingLearn MoreSearch Engine MarketingRead MoreWeb DesignRead MoreListingSee HowSearch Engine OptimizationRead MoreSocial MediaSee HowListingSee HowSearch Engine OptimizationRead MoreSocial MediaSee HowOur ApproachGet a quoteOur Clients & PortfolioCheck out our portfolioOur Clients & PortfolioCheck out our portfolio

What’s the Difference Between SEO and SEM?

by Whitehardt @ Whitehardt

What’s the Difference Between SEO and SEM? In the world of online growth and page rankings, SEO and SEM are often used interchangeably. However, they have many differences. SEO (search engine optimization) is the process of pursuing and generating more traffic directly from organic, free, editorial, or natural search results within search engines. SEM, on […]

The post What’s the Difference Between SEO and SEM? appeared first on Whitehardt.

SEO vs. SEM: The Differences Between Natural & Paid Search

SEO vs. SEM: The Differences Between Natural & Paid Search


QuickWins

If you're marketing your business, you've probably heard of both SEO and SEM. But do you know how they differ?Understanding the differences between SEO,...

What Makes SEO & SEM So Damn Hard

What Makes SEO & SEM So Damn Hard


Moz

The business of optimizing websites for search engines is an immensely difficult, convoluted task. It requires a massive amount of knowledge, an incredible dedication to keeping up with one of the fastest moving industries on the planet and ruthless...

7 Ways to Make 2017 Awesome

by Counterintuity @ Counterintuity

In case we haven’t made it clear, we’re proud of the companies we work with. Like, really proud. And why shouldn’t we be? Our clients provide some of the best, most in-demand services in the nation. Here’s how you can get with ‘em and make 2017 rock for you, your friends, your family…and your pets!  ONLY THE HUNGRY: Cousins Maine Lobster  The Shark Tank sensations ship scrumptious fresh seafood and lobster rolls to your door. House party perfection! CLASSY CONCERT: Pasadena Symphony Rachmaninoff Concerto No. 2 – February 18th at the illustrious Ambassador Auditorium. This enduring Romantic masterpiece will leave you breathless and asking for more. TECH FOR PETS: Ideal Pet Products Incomparable innovation, industry-leading value – and now a new electronic E-Z Pass pet door. EAT YOUR LEARNING: Culinary Classroom Take a cooking class from some of LA’s top Chefs – a great Valentine’s Day gift! SAFE ‘N GORGEOUS: Casoro Jewelry Safes  Protect your valuables with stunning, fully-customized watch and jewelry safes. STAY-CAY WEST-WAY: 888 Hilgard  Hit up the best in West LA shopping and entertainment with a long weekend (or longer!) at the Westside’s premiere furnished apartments. KIDS FUN AT THE GYM: Golden State Gymnastics Sign up for recreational fun classes or birthday parties for kids ages 3-18! We’re incredibly thankful to count these seven businesses and nonprofit organizations among our wonderful clients. Their goods and services enrich and enhance the lives of so many people in Southern California and beyond; we’re honored to play even a small part in their growth. From websites to social media to advertising to SEO – our work helps them help you. Tell us a little about yourself and we’ll be in touch with an 8th way of how to make 2017 awesome!

The post 7 Ways to Make 2017 Awesome appeared first on Counterintuity.

Google Integrating AdWords Into Google My Business for Local Business Owners

by Jennifer Slegg @ The SEM Post

Google seems to be quietly adding AdWords integration into Google My Business accounts, based on some new screenshots we are seeing of the GMB dashboard.  This change will make it easier for local businesses to advertise, as not all business owners are as well versed in how to use AdWords. When logged into the Google […]

The post Google Integrating AdWords Into Google My Business for Local Business Owners appeared first on The SEM Post.

Site Navigation & Google SEO

by Jennifer Slegg @ The SEM Post

Site navigation is one of those areas that has many facets of importance when it comes to both SEO and usability.  A good site navigation makes it easier for Google to crawl and index a site, but it also needs to be usable for visitors to the site, since many use that same navigation to […]

The post Site Navigation & Google SEO appeared first on The SEM Post.

Browser Type and Its Impact Google Search Rankings

by Jennifer Slegg @ The SEM Post

Does your site rank better or worse based on which browser someone is using when they search in Google?  Do algos impact sites differently in different browsers?  What about mobile browsers?  Or does Google not take browser differences into account when deciding to rank sites. The question came up in the most recent Google Webmaster […]

The post Browser Type and Its Impact Google Search Rankings appeared first on The SEM Post.

You’re Cordially Invited to the SEM Party

by Koch Comm @ SEO/SEM – Koch Communications

Your SEM strategy should be like a conversation between two people, both with something to gain.

The post You’re Cordially Invited to the SEM Party appeared first on Koch Communications.

SEO & SEM - Nitro Digital

SEO & SEM - Nitro Digital


Nitro Digital

SEO/SEM is vital to any business with an online presence, but many don't know how to use it. Contact Nitro to get our SEO/SEM wizards working their magic.

Google Quality Impact of Using NoIndex on Large Part of a Site

by Jennifer Slegg @ The SEM Post

Many SEOs use the noindex page for a variety of reasons, such as for duplicate landing pages for tracking, for crawl budget purposes and for content that site owners are concerned is below a quality threshold.  But does Google do anything with those noindexed pages, since they are still crawled by Googlebot, for assessing the […]

The post Google Quality Impact of Using NoIndex on Large Part of a Site appeared first on The SEM Post.

Difference between seo and sem

by @JaDi Jane Diaz @ Difference between seo and sem

@JaDi wrote:

The difference between SEO and SEM is simply that Search Engine Optimization is part of Search engine marketing or Search marketing as it is widely known. Both processes aim in increasing visibility in search engines.

SEO is about optimizing your website to get better rankings in the search results while SEM goes beyond SEO. It involves other methods that can get you more search engine visitors like PPC advertising.

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Can You Really Dominate the SERPs with Multiple Domains?

by admin @ SEOValley™ Solutions Private Limited

Owning multiple domains is becoming common practice in SEO—and this strategy could potentially do wonders for your rankings. Having multiple domains working together can boost your organic traffic and stabilize your visibility on the search results. However, maintaining multiple websites can be a lot of work. It’s hard enough to push your main website to …

Difference between seo and sem

by @AngelC Angel Carry @ Difference between seo and sem

@AngelC wrote:

Both are different tactics. But used for the same purpose increasing website traffic. I love to use both tactics.

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Why It’s Crucial To Do SEO Keyword Research at the Beginning of a Project

by admin @ SEOValley™ Solutions Private Limited

Here’s a mistake too many online marketers make: They finalize a marketing campaign or a new blog post, and then they find keywords and awkwardly plug them into the content. Are you guilty of doing the same? If yes, then you are treating search engine optimization (SEO) as an afterthought—and that often means wasting time, …

Difference between seo and sem

by @Hengover66 Raynold @ Difference between seo and sem

@Hengover66 wrote:

I didn't see much difference between this 2 SEO & SEM. Both are used to increase website visitors and traffic.

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Google Now Showing AMP Results in Featured Snippets

by Jennifer Slegg @ The SEM Post

It seems that if you have an AMP page and also have the featured snippet that Google will now show the AMP version in the featured snippet. When AMP first came out, Google was still using the mobile version of the page if the page that won the featured snippet also had an AMP version.  […]

The post Google Now Showing AMP Results in Featured Snippets appeared first on The SEM Post.

Google Adds Autoplay Video Preview Clips to Search Results

by Jennifer Slegg @ The SEM Post

Google is adding autoplay video previews to the Google search results when someone does a search that includes video results.  The preview is a six second clip taken from the video, and is played without sound. Google has already begun showing previews to some users for those on the Google app for Android as well […]

The post Google Adds Autoplay Video Preview Clips to Search Results appeared first on The SEM Post.

How to Segment and Filter for Ecommerce SEO

by admin @ SEOValley™ Solutions Private Limited

All too often, segmenting and filtering website content becomes a footnote—something done after an ecommerce site is already fully set-up. Ideally, though, it should be one of the first things to consider if you want to provide a satisfying and user-friendly experience to your target customers. Failing to pay attention to how you segment and …

Difference between seo and sem

by @RickSupport Rick Breeuwer @ Difference between seo and sem

@RickSupport wrote:

Hello Mariad,

What do you mean exactly?
Do you want your websitepages rank on the first pages of the search engines?
When that's the question there are a lot of opportunities.

One of the key issues I deal with is consistency with the use of seo titles and descriptions and headings and texts on the website.

But before we create a website, we look at site architecture (URL structure).

The combination of the above points contributes to the relevance of the website and to a better poison in the search engines

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Hire SEO/SEM Consultants | Mondo

Hire SEO/SEM Consultants | Mondo


Mondo

Rank higher in SERPs and expand the reach of your organic and paid search exposure with the high-end, niche SEO/SEM consultants in our network.

Difference between seo and sem

by @Revolution Revolution @ Difference between seo and sem

@Revolution wrote:

SEO is not about backlinks.

Backlinks is an aspect of SEO. SEM / SEP has nothing to do with backlinks.

In it's basic format... SEO is about getting organic traffic. SEM / SEP is about getting paid traffic.

With SEO... you don't know what you get... but it's free. Your cost goes into producing quality content.

With SEM... you get exactly what you asked for. And you pay through the nose for it. Your cost goes into paying people to develop your landing pages, and managing / displaying the ads.

We do SEO and SEM. Some of our clients pay only for SEO... some only for SEM... some BOTH.

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SEO SEM Marketing - What's the Difference? | Blu Mint Digital

SEO SEM Marketing - What's the Difference? | Blu Mint Digital


Blu Mint Digital

SEO SEM Marketing. Is there even a difference between the two? Although used together there are several differences you need to be aware of.

Submitting Disavow File Not a Spam Signal to Google

by Jennifer Slegg @ The SEM Post

I sometimes hear from people who are concerned about proactively submitting a disavow file for any reason, thinking it might signal to Google as either a spam signal or some kind of flag that alerts Google to have a closer look at the site’s backlinks. But is it a valid concern or not?  The question […]

The post Submitting Disavow File Not a Spam Signal to Google appeared first on The SEM Post.

The Difference Between SEO and SEM (Learn Now)

The Difference Between SEO and SEM (Learn Now)


Ignite Visibility

Want to know the difference between SEO and SEM? Get ready to learn! Watch A Video On SEO vs SEM or Read The Full Post Below You might have heard about search engine optimization (SEO) and search engine marketing (SEM), but what’s the difference between SEO and SEM? SEM – an online marketing strategy that...

Keeping Old Site Live Can Cause Site Move & Ranking Issues in Google

by Jennifer Slegg @ The SEM Post

Normally when one does a site move – whether for https or moving to an entirely new domain, one of the steps to to redirect all the old site pages to the new ones.  This helps Google match up the old pages to the new ones, as well as transfer all the ranking signals, including […]

The post Keeping Old Site Live Can Cause Site Move & Ranking Issues in Google appeared first on The SEM Post.

Preventing Duplicate Content on an E-Commerce Site

by admin @ SEOValley™ Solutions Private Limited

In the world of E-Commerce SEO, using duplicate or thin, low-quality content can be disastrous—in fact, it can wipe out your rankings. Search engines are now implementing sophisticated systemsthat reward websites that follow best practices and instantly penalize those that offer subpar content. Search bots have gotten so much better at separating the wheat from …

Ultimate Guide to Amazon SEO

by John E Lincoln @ Ignite Visibility

Want to sell on Amazon, but not sure how to stand out? Our Director of Amazon, Shawn Green, will tell you everything you need to know about Amazon SEO, and how to make sure your product is optimized for as many sales as possible.   Amazon has taken the internet by storm, managing to dethrone...

The post Ultimate Guide to Amazon SEO appeared first on Ignite Visibility.

Google: Microsites versus One Larger Site for SEO

by Jennifer Slegg @ The SEM Post

There are many differences of opinions over the value of creating one larger site versus multiple smaller ones from an SEO perspective, with both techniques being successfully used.  However, it really comes down to execution and how well someone can create quality microsites versus the value of a single larger site with the potential for […]

The post Google: Microsites versus One Larger Site for SEO appeared first on The SEM Post.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

5 Easy Fixes to Improve Load Time of Your Site

by admin @ SEOValley™ Solutions Private Limited

A slow website is simply unacceptable in a world of short attention spans. Not only is it frustrating for the end user—it can even cause you to lose a sale and ruin your brand’s image. What’s more, it can wreak havoc in your search engine rankings. Google puts a lot of weight on user experience, …

Google Sends “Violating Ad Experiences” Violation Notices to Site Owners

by Jennifer Slegg @ The SEM Post

Google has begun sending out a new warning related to the Ad Experience Report added earlier this year.  The violation notices warn of specific infractions related to the Better Ads Coalition with the way site owners have implemented ads on both desktop and mobile sites. This new violation does require site owners to file a […]

The post Google Sends “Violating Ad Experiences” Violation Notices to Site Owners appeared first on The SEM Post.

Google Testing Review Snippets in Local Pack in Search Results

by Jennifer Slegg @ The SEM Post

Google is testing a new feature that would show partial review snippets within the local pack.  The snippets show up both in the regular local pack as well as once someone clicks the “more places” to view the longer list of local businesses.  When the test is active, it shows a short snippet from one […]

The post Google Testing Review Snippets in Local Pack in Search Results appeared first on The SEM Post.

What is SEO, SEM, SMM, SMO?

What is SEO, SEM, SMM, SMO?


GCO Studios

We define the acronyms SEO, SEM, SMM and SMO. What do they mean and what is the difference between them? Which is right for you?

Difference between seo and sem

by @jackluter jack luter @ Difference between seo and sem

@jackluter wrote:

Both SEO and SEM are performed to increase the visibility of the website in search results. SEO is an organic way of generating back links to the website and SEM is the process performed to promote the business in the search engine using paid marketing in order to reach the targeted customers.

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SEO vs SEM vs SMO vs SMM: Which one is best for you?

SEO vs SEM vs SMO vs SMM: Which one is best for you?


TemplateToaster Blog

Internet marketing means understanding terms like SEO, SEM, SMO and SMM, and implementing them in your business model. Find out what works for you.

Updated Google Quality Rater Guidelines: International Search Results & Conspiracy Theories

by Jennifer Slegg @ The SEM Post

Google has once again very quietly updated their Google Quality Rater Guidelines with a brand new version.   This update comes as the third update this year so far (following ones in March and May), only months after we saw major changes with fake news. There are some notable changes, especially for those SEOs who […]

The post Updated Google Quality Rater Guidelines: International Search Results & Conspiracy Theories appeared first on The SEM Post.

SEO vs. SEM: What's the Difference?

SEO vs. SEM: What's the Difference?


Yesler | B2B Marketing Agency

Most professionals who work in search marketing know roughly what SEO and SEM mean, but how many of them can articulate how the two diverge?

SEO/SEM Marketing Program

SEO/SEM Marketing Program


CompleteSpectrum

Why have a great looking website if it isn’t being found by your target customers? Having a Search Engine Optimized (SEO) website is essential.

SEM/SEO - digital analytics definition

SEM/SEO - digital analytics definition


AT Internet

What are "SEM" and "SEO" and how are they different? Get definitions for "search engine marketing" and "search engine optimisation" in our glossary.

SEO + SEM = SUCCESS | VendingMarketWatch

SEO + SEM = SUCCESS | VendingMarketWatch


VendingMarketWatch

When you had your company’s website built, like so many people, you may have believed that once your site launched, customers were going to flock to it and your sales would take off. But it’s just as likely that no one told you that, in order for...

SEO, SEM: put your business on the map

SEO, SEM: put your business on the map


Bunny Inc.

Whether you’re new to marketing your business online or your company is already creating buzz on its own, it’s worth knowing what practices can pump up the results.

Re-envisioning Manufacturing

by bryn @ Rebel Interactive Group

What comes to mind when you picture manufacturing jobs? Grease, sweat, welders, tools, blisters and assembly lines? Picture this instead: robots, technology, computer programing and 3D printing. Thanks to industry rebels such as Voodoo Manufacturing in Brooklyn, NY, manufacturing has changed, and for the most part these stereotypical images are no longer accurate. Industry rebels are people or companies that disrupt in a positive way, and Voodoo Manufacturing does just Continue reading

The post Re-envisioning Manufacturing appeared first on Rebel Interactive Group.

The Answer to the SEO vs. SEM Debate for Ecommerce

The Answer to the SEO vs. SEM Debate for Ecommerce


The Balance

Initially, ecommerce success could come from PPC. So businesses could overlook SEO entirely. But the SEO vs. SEM debate is not so easily resolved.

Level Up Your SEO Game Plan

by Koch Comm @ Koch Communications

There's no easy way to improve your SEO ranking; you've got to work for it. A high ranking comes from current content, authority, and technical excellence.

The post Level Up Your SEO Game Plan appeared first on Koch Communications.

Google AdWords Beta Feature Creates New Ads… & Auto Enables Them

by Jennifer Slegg @ The SEM Post

There is a new Google AdWords beta that is causing some concern among advertisers – namely that Google will suggest new ads to run that it feels will perform well.  But if the advertiser doesn’t respond to those suggestions within 14 days, instead of removing them, Google will instead automatically enable those ads and start […]

The post Google AdWords Beta Feature Creates New Ads… & Auto Enables Them appeared first on The SEM Post.

How to write better articles with WordPress SEO

by Jose Guerra @ GCO Studios

With the recent updates to Google’s Panda and Penguin algorithms you might be asking yourself, how can we make sure […]

The post How to write better articles with WordPress SEO appeared first on GCO Studios.

What is SEO, SEM, SMM, SMO?

by Jose Guerra @ GCO Studios

When I first started building websites, I had never heard of the term SEO, let alone SEM. I knew that […]

The post What is SEO, SEM, SMM, SMO? appeared first on GCO Studios.

Difference between seo and sem

by @itbrian40 Brian Harper @ Difference between seo and sem

@itbrian40 wrote:

SEM has always had much more to do with paid search than anything in organic (free) SEO. Thus the "marketing" part. Paid search has to be consistently and constantly monitored for performance and budget. SEM costs much more due to this management aspect.

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Create new possibilities for your SEO & SEM campaigns

Create new possibilities for your SEO & SEM campaigns


Marketing Land

2016 brought incredible developments in both SEO and SEM. From the emergence of AI to search engine algorithm changes, new formats like ETAs, call extensio

Why Brands Don’t Always Earn Featured Snippets for Their Name in Google

by Jennifer Slegg @ The SEM Post

Should a brand name automatically own the featured snippet for any Google search query that includes their brand name?  And what about if there isn’t a relevant page on the brand’s site to show in relation to the query, but there is on another website?  Should it just go to the best and most relevant […]

The post Why Brands Don’t Always Earn Featured Snippets for Their Name in Google appeared first on The SEM Post.

Bringing SEO In-House – An Agency’s Perspective

by Julia Fayre @ SEO & SEM – SitePoint

Heledd Jones wrote a great piece here in Econsultancy on the merits of bringing SEO in-house. I wanted to offer an agency’s perspective on doing just that, and how best go about it. Heledd rightly argues that companies can save money and have greater control by executing tasks in-house. Meanwhile, they can hire young talent […]

Continue reading %Bringing SEO In-House – An Agency’s Perspective%

Why B2B SEO is Different and How to Succeed in It

by admin @ SEOValley™ Solutions Private Limited

There is no denying that SEO as a revenue-generating business strategy can be hard to grasp. Only until the effects of a well-optimized website is seen firsthand and an increase in annual revenue is realized do many businesses understand why the practice is valuable. B2B SEO is often viewed with great pessimism. Don’t make the …

Level Up Your SEO Game Plan

by Koch Comm @ SEO/SEM – Koch Communications

There's no easy way to improve your SEO ranking; you've got to work for it. A high ranking comes from current content, authority, and technical excellence.

The post Level Up Your SEO Game Plan appeared first on Koch Communications.

Difference between seo and sem

by @samliew webflowexpert.com @ Difference between seo and sem

@samliew wrote:

Closed due to attracting spam.

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Pleasing Panda: Your Guide to Google’s Search Algorithm

by Counterintuity @ Counterintuity

Back in 2016, we wrote a blog about Penguin, Google’s link evaluator. Now, we’d like to focus on Panda – and aside from their namesakes’ retweet-worthy levels of cuteness, these are two creatures of a different color. Panda’s been monitoring your content and modifying your search ranking accordingly since 2011. Google’s increasingly frequent updates to the algorithm – six between January and May 2017, according to GSQi – mean it’s only getting smarter and more selective. So, what can you do to please Panda? Take a good, hard look at your website. Is it fully functional? Filled with quality content? Easy to use? Tone it down. Panda can smell aggressive advertising from a mile away, and doesn’t like seeing users pestered by persistence. Beef it up. When it comes to content, thin is not in; low quality content can result in a serious penalty. Focus on providing your users with relevant, original content. Be a query master. Create content to match user queries, and don’t get hung up on length. Resorting to spammy text to hit 300 words is not Panda-approved – what’s important is that your final answer is effective. Service that SEO. While technical SEO doesn’t have a direct impact on Panda, any issues can negatively affect UX – so ensure that tech glitches or performance issues are promptly sorted. Remember to keep your site tight at all times (with our help, if needed). Just ’cause you can’t see Panda, doesn’t mean it’s not there!  

The post Pleasing Panda: Your Guide to Google’s Search Algorithm appeared first on Counterintuity.

How to SEO, Fundamentals and more

by Jose Guerra @ GCO Studios

What is SEO and why is it important to you? Let’s define SEO (search engine optimization). In plain English, it […]

The post How to SEO, Fundamentals and more appeared first on GCO Studios.

How to Get Listed in Google Knowledge Graph

by admin @ SEOValley™ Solutions Private Limited

Do you want your website to be prominently displayed on Google’s front page? Then it’s time to get on the Knowledge Graph—that box of information that appears above organic listings on mobile and to the right of the results on desktop.To improve your chances of getting listed, you first have to understand what the Knowledge …

Search engine marketing specialist (SEO/SEM) job description template

Search engine marketing specialist (SEO/SEM) job description template


Adopto

"Search engine marketing specialist (SEO/SEM) job description template. Ready to post on job boards and easy to customise"

SEJ Summit Chicago 2017 - SEO/SEM Conference

SEJ Summit Chicago 2017 - SEO/SEM Conference


Eventbrite

Search Engine Journal, a leading search marketing publication for 14+ years, is proud to present a flagship conference that is dedicated to giving SEOs what they need: Original, first-run presentations from SEO and SEM rockstars on hot topics like paid search, link building, on-page SEO, and content strategy.Join us for our 10th US event happening at Chicago's landmark Navy Pier on May 11th where digital marketing experts and addicts will unite to share a common passion for all things search, collaborate on solutions for clients and businesses, and have fun while learning about the latest SEO and SEM tactics.

SEO/SEM

SEO/SEM


Nicklaus Marketing & PR

Nicklaus Marketing & PR specializes in SEO & SEM- Search Engine Optimization and Search Engine Marketing. Contact us today to find out more.

Difference between seo and sem

by @mariad Maria Daniel @ Difference between seo and sem

@mariad wrote:

Exactly, i need to rank my website pages to rank on the first pages. Thanks for the help. Do i need to hire someone or can i learn it on my own about the site architecture?

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Online SEO/SEM & Analytics Course | BrainStation

Online SEO/SEM & Analytics Course | BrainStation


BrainStation

Learn how to strategically drive traffic to your website and measure success with BrainStation's SEO/SEM & Analytics course.

How to Target Low Hanging Keywords that Can Boost Your Traffic

by admin @ SEOValley™ Solutions Private Limited

Low hanging keywords are search terms that are well within your reach. They refer to words and phrases that your website is already ranking for—and have the potential to bring qualified traffic—but haven’t quite reached the coveted Google search top spot. Targeting these keywords is a good strategy as it often requires comparatively less work …

Will Artificial Intelligence Take Over SEO/SEM? | PaperStreet

Will Artificial Intelligence Take Over SEO/SEM? | PaperStreet


PaperStreet

Automation in general has seen significant growth in the last decade, with millions of human jobs lost due to the advancement of machines and computing. Given this, it is easy to pose the question, “When will computers take over for human SEO?”

Certified SEO, SEM and AdWords Services - BSTRO

Certified SEO, SEM and AdWords Services - BSTRO


BSTRO

Smart data analysis, optimization and ad campaigns can help you improve your ranking - and get found by potential customers.

SEO, SEM: put your business on the map

by Catalina Cortes @ Bunny Inc.

Whether you’re new to marketing your business online or your company is already creating buzz on its own, it’s worth...

Our SEO Toolbox … and Why You Should Create Your Own

by Nick Gorrie @ Altitude Marketing

Getting your website to rank at the top of Google takes time, strategy ... and the right collection of tools. Here, we've outlined some of our favorites.

Google Still Ignores Last-Modified Meta Tag

by Jennifer Slegg @ The SEM Post

If you are using the last-modified meta tag, be aware that Google ignores this tag when it comes to SEO. The tag is <meta http-equiv=”last-modified” content=”YYYY-MM-DD”> which was originally used to alert crawlers to the fact a page was updated, or as a reference to when it was last updated after it was initially published. […]

The post Google Still Ignores Last-Modified Meta Tag appeared first on The SEM Post.

What Is SEO and Why Should I Care?

by Whitehardt @ Whitehardt

What Is SEO and Why Should I Care? SEO (search engine optimization) is the process of pursuing and generating more traffic directly from organic, free, editorial, or natural search results within search engines. A relatively new concept, SEO has become increasingly popular over the last few years as a better way to increase online traffic […]

The post What Is SEO and Why Should I Care? appeared first on Whitehardt.

Bing Testing Blended Local Mini One Pack in Search Results

by Jennifer Slegg @ The SEM Post

When it comes to the Bing search results, their local pack results are very large and noticeable in the search results.  But they seem to be taking a step back and displaying a smaller local result in the Bing search results when there is only one local listing found.  And it blends so well in […]

The post Bing Testing Blended Local Mini One Pack in Search Results appeared first on The SEM Post.

Marketing Day: E-commerce SEO mistakes, Facebook tests new ad format & interactive native content

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Why SEO & SEM Are Complementary, Not Independent

Why SEO & SEM Are Complementary, Not Independent


Lander Blog

Stop thinking about SEO & SEM as if they are independent! Learn how to use SEO & SEM together and improve the exposure and SERP results of your website.

Klipfolio for SEO/SEM Consultants

Klipfolio for SEO/SEM Consultants


Klipfolio.com

Give your clients more than they expect Klipfolio for SEO/SEM Consultants Create dashboards and reports that will impress your clients and save you hours. Klipfolio for SEO/SEM consultants Leading SEO consultants and SEM agencies are differentiating and growing their businesses with Klipfolio. As a Klipfolio partner you are empowered with the freedom and flexibility to connect client dashboards to a wide variety of data sources, so you don’t have go to ten places to get one answer. You also have the ability to aggregate data sources to give your clients a unique view into their performance. "The client dashboards we’ve created have significantly reduced the amount of time spent on monthly reporting, while also increasing the relevance and accuracy of the data presented." Eric van Dorp, owner, Cervino Marketing. Client management As a Klipfolio partner, you get access to our client management feature. This lets you manage multiple accounts in a single place. More importantly, it allows each of your clients to have their own dashboard. Set up client accounts quickly Save time by turning manual reports into interactive dashboards Create best practice dashboards and import them into client accounts Allow your account managers to track and review the performance of all your clients in one place Client 1 ✔ Executive Reporting Dashboard ✔ Web Metrics Dashboard ✔ Sales Performance Dashboard ✔ Accounts Health Dashboard ✔ Social Media Status Dashboard Client 2 ✔ Support Tickets ✔ Call Status ✔ Account Health ✔ MRR & Accounts Dashboard Client 3 ✔ MRR & Accounts Dashboard ✔ Marketing ✔ Social Media Client 4 ✔ Executive Reporting Dashboard ✔ Web Metrics Dashboard ✔ Sales Performance Dashboard ✔ Accounts Health Dashboard ✔ Social Media Status Dashboard Reporting Create dashboard reports your clients will love, and share them in whatever way you want. You can customize dashboards with your logo and style via our white-label option, automate scheduling, and so much more. Create branded PDF reports for your clients Schedule recurring email reports based on live dashboards Share links to live versions of client dashboards Provide direct access to dashboards by giving each client a dedicated login Communication Keep client conversation focused on what matters most. Use the dashboards to make data-driven decisions and educate your clients on their performance. Add comments on any metric or KPI Insert a glossary to any dashboard to help explain definitions, how KPI’s are calculated, and more Add a Google Doc or Sheet to any dashboard with your daily/weekly/summaries that highlight key activities you accomplished next to the data performance Dashboarding Develop your own unique methodologies and processes on how to track, manage and report on your client objectives. Create fully customizable dashboards and reports Change the look and feel of your client dashboards to reflect and promote your brand Add your logo and taglines to your dashboard, stylize individual Klips and automated dashboard reports, or use custom CSS to refine the look and feel of your dashboards at a more granular level Provide your clients with transparent access to the metrics that matter most to them, when and where they want them Interested in learning more? That's what we're here for! Fill out the form below and we'll be in touch to set up a demo call. We'll also send some great resources your before the demo so you can learn more on your own time.

SEO, SEM & Website Auditing | Brick Inc.

SEO, SEM & Website Auditing | Brick Inc.


Brick

Let Brick provide quality content that leads to higher ranking in search results. We focus on your site and business goals with SEO and SEM.

SEO y SEM: diferencias y consejos para principiantes

SEO y SEM: diferencias y consejos para principiantes


Hipertextual

Uno de los conceptos que más escuchamos en marketing digital es SEO. También escuchamos hablar de SEM y, para una oreja inexperta, es increíble cómo los dos conceptos se pueden confundir. Aunque tienen puntos en común, son muy diferentes. Por eso, hoy vamos a hacer un recorrido breve para principiantes sobre los dos conceptos, para …

How Bad Product Data Can Hurt Ecommerce SEO—and How to Recover From It

by admin @ SEOValley™ Solutions Private Limited

If you’ve been in the ecommerce business long enough, then you know that the quality of product data your website provides impacts its natural search performance across search engines. Organic search rankings are affected not only by obvious details that directly contribute to SEO,but also by factors that impact URLs, internal linking, and textual content—product …

Dallas SEO/SEM Company: BridgePose Digital Marketing: Dallas, TX

Dallas SEO/SEM Company: BridgePose Digital Marketing: Dallas, TX


Dallas Digital Marketing Agency - Web, Search, Social & More

We've been practicing SEO for over 15 years, since the concept first appeared. We know how to build SEO value that lasts.

Nested Structured Data Can Influence Whether Google Shows Rich Snippets

by Jennifer Slegg @ The SEM Post

When it comes to Google not showing rich snippets in the search results for a site that has the markup, it is usually for two reasons.  Either the structured data is implemented incorrectly or there are quality issues with the site.  But according to Google, there is a third reason that Google might not show […]

The post Nested Structured Data Can Influence Whether Google Shows Rich Snippets appeared first on The SEM Post.

Google Allows Businesses to Manage Local Listing from Search Results

by Jennifer Slegg @ The SEM Post

Google has just made it a lot easier for local business owners to update their business listings.  The local listings can now be updated directly from the Google search results. Previously, site owners had to login to Google My Business in order to make changes to their listings, such as contact information or updated hours.  […]

The post Google Allows Businesses to Manage Local Listing from Search Results appeared first on The SEM Post.

Difference between seo and sem

by @Rosie annie @ Difference between seo and sem

@Rosie wrote:

Search engine marketing (SEM) is a type of Internet marketing that include the advancement of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising
and seo
Ranking Solutions | Twilio Services | Twilio Applications

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Difference between seo and sem

by @Scott_Van_Zandt Scott Van Zandt @ Difference between seo and sem

@Scott_Van_Zandt wrote:

Sadly, there is no Magic way to rank on the first pages of google. There are strategies and techniques you can follow and with the right guidance and analytical research, you can definitely reap a large return on investment.
To really rank well you need first and foremost to publish Quality, Amazing, Brilliant, Useful Content. After you've nailed down optimizing the content and making a strategy for what you are attempting to rank, then I would move onto the actual white hat technical tactics, such as a backlink campaign.

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Boost Business with Improved SEO

by Complete Spectrum @ CompleteSpectrum

Improve SEO To Increase Lead Generation In today’s digital business environment,

The post Boost Business with Improved SEO appeared first on CompleteSpectrum.

Tip: Optimizing Navigation Can Boost Rankings

by admin @ SEOValley™ Solutions Private Limited

How you design your site’s architecture is critical not only to the way users experience your brand—it also affects how search engines discover and rank your content. Well-coded and search-friendly navigation results in a highly effective site menu structure, which ultimately enables your website to attract more leads, conversions, and higher search rankings. Ineffective and …

Google Adds AdWords Ads in Local Knowledge Panel in Test

by Jennifer Slegg @ The SEM Post

Google is now adding AdWords ads directly into the local knowledge panel in a new test in the Google search results.  The ads appear immediately below the business description, and before it lists relevant information such as location, address and hours in a test Google is running in the search results.  This is a huge […]

The post Google Adds AdWords Ads in Local Knowledge Panel in Test appeared first on The SEM Post.

Search Engines Don’t Give Out Participation Trophies

by Koch Comm @ SEO/SEM – Koch Communications

Many organizations know they need a larger presence on search engine result pages, but there are many misconceptions about what it takes to get there.

The post Search Engines Don’t Give Out Participation Trophies appeared first on Koch Communications.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

Why The Google Local SEO 3 Pack Matters To Your Local Business

by David Bailey @ Blu Mint Digital

Whether you’re a bricks and mortar business or an online retailer selling locally, appearing in Google’s local SEO 3 pack is a must. If you haven’t one already it’s time to adopt a local SEO strategy. What is the Google Local SEO 3 Pack? What has changed? How does it impact your local business? 6 […]

The post Why The Google Local SEO 3 Pack Matters To Your Local Business appeared first on Blu Mint Digital.

SEO SEM Website Design Optimization, Internet Marketing, St Louis

SEO SEM Website Design Optimization, Internet Marketing, St Louis


seotechnologies

Check out http://seotechnologies.net! Low cost website optimization, seo, internet marketing to small business. Search engine, website optimization are crucial to roi.

Google Search Console Sends Security Warning Notices for HTTP Sites

by Jennifer Slegg @ The SEM Post

If you have sites on HTTP, Google has begin sending out notices to site owners that their sites will be flagged as “not secure” in Chrome beginning in October 2017. So what does this mean?  If your site has any form – which would include things such as a comment form – then Google will […]

The post Google Search Console Sends Security Warning Notices for HTTP Sites appeared first on The SEM Post.

Marketing Day: SEO content audits, YouTube ad tips & The Media Trust’s ‘first vendor network’

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

What Is SEM? Does SEM Include SEO?

What Is SEM? Does SEM Include SEO?


Bruce Clay, Inc. Blog

Google and digital marketing leaders define SEM as exclusively paid search. The history of the term's 2001 coining and evolving use tells a richer story.

Elite SEM | Digital Marketing Agency | SEM, SEO, CRO, Display, Mobile

Elite SEM | Digital Marketing Agency | SEM, SEO, CRO, Display, Mobile


Elite SEM

Elite SEM is an award-winning digital marketing agency specializing in paid search, SEO, CRO, shopping, performance display and paid social. Voted #1 Tech Company NYC.

Difference between seo and sem

Difference between seo and sem


Webflow Forums

SEO is the process of optimizing your web site for the purpose of getting free traffic from search engines. An optimized web site is more easily understood by Search engine crawlers, so there are more chances of ranking higher in SERPS. SEM SEM is the marketing process with a goal of getting more visibility in search engines either by getting more free traffic (SEO) or paid traffic. Many people start with a good Web site and invest in SEO, but don’t necessarily follow through with another ve...

Google Adds New Booking Link to Local Knowledge Panel

by Jennifer Slegg @ The SEM Post

Google began testing a format in the local knowledge panel back in 2015 that would allow searchers to book an appointment.  Google has a new version they are now displaying in the knowledge panel that is much more prominent to searchers and likely will lead to an increase in bookings. There are two versions Google […]

The post Google Adds New Booking Link to Local Knowledge Panel appeared first on The SEM Post.

SEO + SEM

SEO + SEM


Nerds That Care

Nerds That Care specialize in Auto dealer technology and the networking systems that keep your business on the fast track.

SEO & SEM eCommerce Website Development - DotcomWeavers

SEO & SEM eCommerce Website Development - DotcomWeavers


DotcomWeavers

Our online marketing experts can develop the right combination of SEO & SEM help increase search engine visibility. We build SEO into your website.

SEO and the Future: What They Mean for Your Business

by Andrew Stanten @ Altitude Marketing

Whether you like it or not, it is time to accept the fact that the future is now. That is – if you want your business or organization to be as relevant as possible.

Bing Testing Google-like Search Header at Top of Search Results

by Jennifer Slegg @ The SEM Post

Bing has made many changes over the years to make their search results closer to Google’s style of search results.  Bing is testing a significant new design that makes their search header – what appears as the search box and tabs below it – much closer to Google’s version.  In fact, it would easily be […]

The post Bing Testing Google-like Search Header at Top of Search Results appeared first on The SEM Post.

Difference between seo and sem

by @hariandro001 Hari Andro @ Difference between seo and sem

@hariandro001 wrote:

SEO is the process of optimizing your web site for the purpose of getting free traffic from search engines. An optimized web site is more easily understood by Search engine crawlers, so there are more chances of ranking higher in SERPS.

SEM

SEM is the marketing process with a goal of getting more visibility in search engines either by getting more free traffic (SEO) or paid traffic. Many people start with a good Web site and invest in SEO, but don’t necessarily follow through with another very important component; and that is search engine marketing.

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Difference between seo and sem

by @mariad Maria Daniel @ Difference between seo and sem

@mariad wrote:

What should i do to rank my content on the first pages. I am just not able to do.

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How SEO and SEM Work Together To Deliver Results! - Wood Street, Inc.

How SEO and SEM Work Together To Deliver Results! - Wood Street, Inc.


Wood Street, Inc.

In this post, we look at the differences between SEO (Search Engine Optimization) and SEM (Search Engine Marketing) and how they bring more website traffic.

Google Ignores Geo Meta Tags in Regular Search Results

by Jennifer Slegg @ The SEM Post

Geo meta tags are a meta tag that many SEOs are unfamiliar with, unless they work in local SEO or with sites with a multiple geolocations.  But does Google use those meta tags, especially in leui of better signals, such as hreflag? The meta tags in question, are the geo location meta tags: <meta name=”geo.position” […]

The post Google Ignores Geo Meta Tags in Regular Search Results appeared first on The SEM Post.

Scroll vs. Clicks: Another Reason for Longer Websites

by webmedia @ Webmedia Fiji

There is literally overwhelming statistical evidence that long websites perform better than short websites. This is in respects to SEO, Conversions and ‘General Retention’. However, it seems company owners in the South Pacific have a particularly strong proclivity towards ‘demanding’ short sites that fit in the initial browser view. Well, sorry to tell you stubborn […]

The post Scroll vs. Clicks: Another Reason for Longer Websites appeared first on Webmedia Fiji.

Cloudflare Credentials Stolen in Web Developer Chrome Extension Hack

by Jennifer Slegg @ The SEM Post

In July, it became known – and noticeable to users – that the popular Chrome Web Developer extension had been compromised.  Suddenly malware ads that were being served up in places such as the Google homepage and Google search results, where there obviously shouldn’t be any ads of this type.  The developer issued a fix […]

The post Cloudflare Credentials Stolen in Web Developer Chrome Extension Hack appeared first on The SEM Post.

What Is SEM? PPC & Paid Search Marketing Explained

What Is SEM? PPC & Paid Search Marketing Explained


Search Engine Land

Everything marketers need to know about SEM, PPC & Paid Search Marketing. Authoritative daily news, search advertising tips & tactical How To Guides for PPC

You’re Cordially Invited to the SEM Party

by Koch Comm @ Koch Communications

Your SEM strategy should be like a conversation between two people, both with something to gain.

The post You’re Cordially Invited to the SEM Party appeared first on Koch Communications.

SEO | SEM Strategist | Happy Medium

SEO | SEM Strategist | Happy Medium


Happy Medium

Happy Medium is a company comprised of creators, innovators, artists, storytellers, makers and leaders. While operating as a full-service marketing firm, it also thrives on development of its own cutting-edge products and technology. We implement the same strategies for our clients that we do for ourselves, proving effective time over time. Happy Medium has had …

SEO vs. SEM for Freelancers and Entrepreneurs: Improve Your Marketing Strategy

SEO vs. SEM for Freelancers and Entrepreneurs: Improve Your Marketing Strategy


The Interaction Design Foundation

An entrepreneur or freelancer has two main strategies to tap into when marketing online. Search Engine Optimization (SEO), which attempts to rank your website on search engines “organically”, and Search Engine Marketing (SEM), which ranks your website in search results in exchange for money. Both strategies can be used to build a business successfully—but which one is right for you? A great way to market your business is to use search engines to help your customers find you online. You will nee...

SEO/SEM & Analytics Course | BrainStation New York

SEO/SEM & Analytics Course | BrainStation New York


BrainStation

Learn how to strategically drive traffic to your website and measure success with BrainStation's SEO/SEM & Analytics course.

Google Testing Ad Tag Placement in Google Local Packs

by Jennifer Slegg @ The SEM Post

Google is testing some new positioning for the “Ads” tag in their local packs on mobile. Normally, Google places the ads tag in the same line as the review stars.  But when a listing has no review stars, it drops the ads tag even further in the listing, inexplicably adding it to the address line […]

The post Google Testing Ad Tag Placement in Google Local Packs appeared first on The SEM Post.

Benefits of a Combined SEO and SEM Strategy | Dealer.com

Benefits of a Combined SEO and SEM Strategy | Dealer.com


Dealer.com

SEO and SEM on their own is a good start for digital marketing strategy. But combine the two, and you've got a recipe for search visibility success. See how

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