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Google Mobile Update/ Mobilegeddon: Winners and Losers US

by Marcus Tober @ Searchmetrics SEO Blog

Mobilegeddon is here. We have fresh data in the software and now there are some significant changes visible in the data. Although Google communicated that the rollout would probably last a week or more, we can see some winners and losers already. These first results may be (yet) considered as preliminary when it comes to some examples, but […]

The post Google Mobile Update/ Mobilegeddon: Winners and Losers US appeared first on Searchmetrics SEO Blog.

3 metrics for effective link audit

by dimitriszotos @ Web SEO Analytics

When it comes to perform a link audit on our website pages for reasons such as to find out why our site has been penalized or to figure out why a competitor ranks above us for a particular keyword phrase, it … Continue reading

Please Join Us for a Free Webinar on Scientific Ad Testing

by Brad @ Brad Geddes's Theories on Marketing

There are several ways to test ads: A/B Testing Pattern Testing Label testing And more And then you need to: Determine winner and loser metrics Segment your ad tests Determine..

The post Please Join Us for a Free Webinar on Scientific Ad Testing appeared first on Brad Geddes's Theories on Marketing.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

Visibility Guard (beta): preemptive loss prevention via automatic monitoring

by Jan Grundmann @ Searchmetrics SEO Blog

With the brand new Visibility Guard, Searchmetrics has developed an innovative solution for monitoring the on-page performance of your web projects. By regularly crawling your most important pages, Visibility Guard automatically shields you against any losses in traffic and conversions; critical on-page areas are detected and an automatic alert system means you can react before […]

The post Visibility Guard (beta): preemptive loss prevention via automatic monitoring appeared first on Searchmetrics SEO Blog.

Unwrapping the Secrets of SEO: Ranking and Optimizing Existing Content

by Holly Miller @ Searchmetrics SEO Blog

No doubt, many a marketer is taking vacation time to enjoy the sunshine and outdoors. For those of you feeling the heat at work from bosses who want you to come up with ideas for new content, remember everything old can be new again. In the latest installment of Unwrapping the Secrets of SEO, I’ll walk you through some […]

The post Unwrapping the Secrets of SEO: Ranking and Optimizing Existing Content appeared first on Searchmetrics SEO Blog.

Hone your internal link structure with Link Optimization

by Jordan Koene @ Searchmetrics SEO Blog

Crawling websites, analyzing them technically and optimizing them based of these findings is standard procedure when it comes to improving online performance. Today, I would like to introduce a new, data-driven solution for optimizing internal link structure: Searchmetrics Link Optimization. On-page optimization is multi-layered: one layer is analyzing individual subpages in order to identify errors […]

The post Hone your internal link structure with Link Optimization appeared first on Searchmetrics SEO Blog.

Unwrapping the Secrets of SEO: A Closer Look at Google for Jobs

by Cliff Edwards @ Searchmetrics SEO Blog

When Google introduced Google for Jobs in late June, market watchers wondered whether yet another one of the company’s initiatives would have a major impact on the organic jobs-listing market and the likes of monster.com and glassdoor.com. In this week’s Unwrapping the Secrets of SEO, I’ll take a deeper look at Google for Jobs and […]

The post Unwrapping the Secrets of SEO: A Closer Look at Google for Jobs appeared first on Searchmetrics SEO Blog.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

Teaching to the (SEO) Test | ThriveHive

Teaching to the (SEO) Test | ThriveHive


ThriveHive

When your site is designed for the SEO test, what happens when the test changes? Critics argue that teaching to the test may achieve desired test scores, but can actually cause students to learn less overall. When it comes to optimizing your website, you can easily fall into the same trap...

Unwrapping the Secrets of SEO: Getting Ranked Into An Answer Box

by Holly Miller @ Searchmetrics SEO Blog

Google increasingly responds to search queries with enhanced organic listings in the form of so-called answer boxes. The trick for modern marketers is understanding which of your keywords are most likely to find the sweet spot for this coveted Direct Answer box. In the battle to increase online visibility, marketers must identify the keywords they […]

The post Unwrapping the Secrets of SEO: Getting Ranked Into An Answer Box appeared first on Searchmetrics SEO Blog.

Your SEO Team is Not Oprah: 5 Realizations of an SEO Newbie

by Pearl Qiao Xu @ Searchmetrics SEO Blog

As a fresh intern for Searchmetrics, I’ve spent the past week in meetings, doing online research, and reading Jessica Bowman’s The New SEO Management Handbook to familiarize myself with the rapidly growing and changing industry of online marketing. Enterprise-level SEO expert since 2002, Bowman is a trusted adviser to some of  the biggest brands online, […]

The post Your SEO Team is Not Oprah: 5 Realizations of an SEO Newbie appeared first on Searchmetrics SEO Blog.

New Client Optimization

by [email protected] @ Hit Me SEO, LLC

The post New Client Optimization appeared first on Hit Me SEO, LLC.

Top 20 in US Paid and Organic Search

by Sebastien Edgar @ Searchmetrics SEO Blog

With college spring break and the summer vacation travel season just around the corner, we at Searchmetrics thought now would be a good time to compare just who’s ranking for visibility in both paid and organic desktop search. According to Searchmetrics data for the first 13 weeks of this year, travel, search and entertainment not […]

The post Top 20 in US Paid and Organic Search appeared first on Searchmetrics SEO Blog.

Google News-Wave Update: Media Websites Surfing the Winner Tide

by Marcus Tober @ Searchmetrics SEO Blog

Within a few weeks, Google has tweaked its core algorithm and rolled out an update for the second time without officially anouncing it. According to our quick analysis, this update seems to be primarily concerned with trending keywords as well as temporary search intentions related to informational (shorthead) keywords. First-glance-winners are first and foremost media […]

The post Google News-Wave Update: Media Websites Surfing the Winner Tide appeared first on Searchmetrics SEO Blog.

SEO World Rankings – Leading International Domains and Big Winners

by Marcus Tober @ Searchmetrics SEO Blog

To provide a fresh, global analysis of Google rankings, we have compiled data from 10 national Google indexes, from Austria to USA. These results combine to form the Searchmetrics SEO World Rankings. The infographic reveals the top 10 most visible domains in each of the 10 countries, based on their performance during the last 12 […]

The post SEO World Rankings – Leading International Domains and Big Winners appeared first on Searchmetrics SEO Blog.

Join Us for a Free Webinar on Ad Testing

by Brad @ Brad Geddes's Theories on Marketing

Facebook ads, ETAs, paid search ads, display ads, and any other ad format relies on a process for great testing: Testing ideas Hypothesis Data metrics Statistical significance Taking action Insights..

The post Join Us for a Free Webinar on Ad Testing appeared first on Brad Geddes's Theories on Marketing.

Local SEO: How to reach effectively your local audience

by Vagelis Varfis @ Web SEO Analytics

The rapid use of smartphones and tablets gives a unique opportunity to SME (Small and Medium Enterprises) to optimize their websites locally for smartphone/tablet devices by reaching an audience like never before. Later on, some of these methods are going … Continue reading

Mobile analysis: Optimization of the top 100 SEO visibility domains -

Mobile analysis: Optimization of the top 100 SEO visibility domains -


Searchmetrics SEO Blog

Are the top domains ready for the Google Mobile Update? We have taken a look at the 100 SEO visibility domains and analyzed them for mobile friendliness.

Inside the Making of Searchmetrics Visibility Guard

by Helen Shaughnessy @ Searchmetrics SEO Blog

  Here at Searchmetrics, we spend a lot of time listening to customers – gathering feedback to improve features of the service. We’re big fans of agile development, using our beta program to test and drive customer-requested improvements into our software before rolling out to a broader set of customers. Thanks to the support of […]

The post Inside the Making of Searchmetrics Visibility Guard appeared first on Searchmetrics SEO Blog.

Link Building Location

by speedylikes @ SEO Chat Forums

Hi there, Recently started trying to improve the ranking of my online store, however I have no experience with the SEO of ecommerce sites. When I begin my link building campaign, would you guys recommend building links to just the home page, across the key pages or to as many pages as possible?...

Google Strikes Again: Big Changes to Direct Answers, Online Dictionaries

by Jan Grundmann @ Searchmetrics SEO Blog

So far this year, we’ve seen the Phantom V update from Google and “Fred,” an algorithmic update that still remains difficult to parse for its true meaning. Now there’s another update, unconfirmed by Google that is rocking the search engine results page. Beginning in the last week of June, there’s been sharp fluctuations in mid-tier results, […]

The post Google Strikes Again: Big Changes to Direct Answers, Online Dictionaries appeared first on Searchmetrics SEO Blog.

John Lincoln of Ignite Visibility Nominated for Search Marketer of The Year (Press Release)

by John E Lincoln @ Ignite Visibility

Ignite Visibility Press Release The following is a press release. JOHN LINCOLN OF IGNITE VISIBILITY NOMINATED FOR SEARCH MARKETER OF THE YEAR BY SEARCH ENGINE LAND The internationally recognized Landy Awards honor the best in digital marketing San Diego, CA, September 19, 2017 – Search Engine Land, the leading search marketing industry publication, recently included...

The post John Lincoln of Ignite Visibility Nominated for Search Marketer of The Year (Press Release) appeared first on Ignite Visibility.

Google AdWords & Shopping: These Companies Advertise The Most

by Jan Grundmann @ Searchmetrics SEO Blog

We have analyzed the two most important advertising forms in the U.S. search results of google.com – Google AdWords and Google Shopping (Product Listing Ads, PLA). The results of the study can be downloaded as a whitepaper below. It contains findings about the 10 biggest advertisers in AdWords & Shopping as well as information about the […]

The post Google AdWords & Shopping: These Companies Advertise The Most appeared first on Searchmetrics SEO Blog.

Optimizing Meta Descriptions, H1s and Title Tags: Lessons from Multivariate SEO Testing at Etsy

by Daniel Marks @ Code as Craft

We recently ran a successful split-testing title tag experiment to improve our search engine optimization (SEO), the results and methodology of which we shared in a previous Code as Craft post. In this post, we wanted to share some of our further learnings from our SEO testing. We decided to double down on the success […]

Return of the Phantom: Google’s Phantom II Update

by Kevin Indig @ Searchmetrics SEO Blog

In the beginning of May 2015, webmasters far and wide witnessed severe traffic fluctuations, with some sites losing over 50% of their traffic! Clearly, Google had changed something, but what? Because of the initial uncertainty, it was called the “Phantom Update” (II). In this post, I’ll provide you with Searchmetrics data to shed more light […]

The post Return of the Phantom: Google’s Phantom II Update appeared first on Searchmetrics SEO Blog.

Check Your Website’s SEO: Free Analysis Tool

Check Your Website’s SEO: Free Analysis Tool


Neil Patel

SEO Analysis If you want more search traffic all you have to do is follow the website analysis report. It will point out all of the SEO errors you need to fix in order to increase your rankings. Content Marketing Wondering what you should be blogging on? The content marketing report will show you the …

Social SEO: The importance of social signals for your SEO – Part 2

by Vagelis Varfis @ Web SEO Analytics

On the first blog post we covered the  1st part of social signals for SEO  analyzing on how social signals work with the use of a simplified diagram how social signals work on site. This part is going to cover more … Continue reading

Google Mobile Update: Everything You Need To Know

by Marcus Tober @ Searchmetrics SEO Blog

The Google Mobile Update, announced at the end of February – Release: April 21, 2015 – makes mobile friendliness a Ranking Factor and means significant effects on rankings in mobile search results. This update is expected to be larger than Panda and Penguin. Websites that are not mobile-friendly are highly vulnerable to losing rankings and […]

The post Google Mobile Update: Everything You Need To Know appeared first on Searchmetrics SEO Blog.

How to Make Evergreen Content That Boosts Your SEO Success

by Kim Cooper @ Alexa Blog

While you may hear a lot of talk about the importance of fresh content for SEO, there is another valuable type of content that can boost a website’s visibility in search results – evergreen content. What Is Evergreen Content? Evergreen content is content that has long-term value. Like an evergreen tree that always has leaves, [...]

The post How to Make Evergreen Content That Boosts Your SEO Success appeared first on Alexa Blog.

Engineering Content Serendipity and Loyalty at Collision

by Holly Miller @ Searchmetrics SEO Blog

collision | kəˈliZHən/ | noun an instance of one moving object or person striking violently against another. Synonyms: crash, accident, impact, smash, bump, hit, fender bender, wreck, pileup An  event of two or more records being assigned the same identifier or location in memory. From the definition above, Collision sounds like something that should be avoided all […]

The post Engineering Content Serendipity and Loyalty at Collision appeared first on Searchmetrics SEO Blog.

Increase your click-through-rate through Rich Snippet Implementation

by Vagelis Varfis @ Web SEO Analytics

During our previous post, we covered the basic areas of structured data, we segmented the individual parts of a microdata schema.org, resulting in rich snippets and now we are going to see the practical implementation of the process, by using … Continue reading

Three Do-It-Yourself SEO Steps You Can Take On Your Website Today

by Max Faingezicht @ ThriveHive

Tackling your business website’s SEO (search engine optimization) can be an intimidating task. Getting your business on the first page of Google may seem like quite a […]

The post Three Do-It-Yourself SEO Steps You Can Take On Your Website Today appeared first on ThriveHive.

How I Would Fix Grantland’s SEO: An In-Depth Audit

by steve @ Web Gnomes

I am a full-blown sports junkie, which means I spend WAY too much time looking at sports sites: ESPN, Sports Illustrated, and of course, Grantland. About a month ago, I was feeding my sports addiction when I noticed Grantland was completely redesigned. We launched Grantland's new redesign today – it's our 3rd incarnation making it […]

Mobile Ranking Factors 2015: The Rise of Mobile Search

by Daniel Furch @ Searchmetrics SEO Blog

Seldom has the hype surrounding a Google update been so feverish as was the case with the infamous mobile-friendly update. Let me set the scene. Once upon time, back in early April, the mighty Google decreed that sites that do not pass its new mobile-friendly test shall be banished from its mobile kingdom, ahem, rankings, […]

The post Mobile Ranking Factors 2015: The Rise of Mobile Search appeared first on Searchmetrics SEO Blog.

How to Re-Optimize Your Website with Google Search Console’s “Search Analytics” Report

by Dan Kern @ Kern Media

Google made the day of SEOs everywhere on May 6th, 2015 when it announced that it launched the Search Analytics Report. For years, we’ve grown accustomed to optimizing our landing pages with [not provided] keyword data. That appears to have (somewhat) come to an end. At least for now, this data is again at our […]

The post How to Re-Optimize Your Website with Google Search Console’s “Search Analytics” Report appeared first on Kern Media.

16 SEO Experiments And Their (Surprising) Results

16 SEO Experiments And Their (Surprising) Results


SEO Sherpa

What you thought to be true about SEO is about to change. The most surprising scientifically backed SEO experiments and how to take advantage of them.

“Mobilegeddon 2” Gets Hype, but Mobile Friendliness is Here to Stay

by Holly Miller @ Searchmetrics SEO Blog

In the weeks leading up to May and what was supposed to be the second wave of mobile-friendly algorithm updates – essentially a boost in rankings for mobile optimized sites – we at Searchmetrics wonder if in fact “Mobilegeddon 2” is really kicking up any dust at all. Let’s get a few things straight: Google […]

The post “Mobilegeddon 2” Gets Hype, but Mobile Friendliness is Here to Stay appeared first on Searchmetrics SEO Blog.

How To Audit Backlinks In The SEO Spider

by screamingfrog @ Screaming Frog

There’s plenty of reasons you may wish to audit backlinks to a website, whether it’s to check the links are still live and passing link value, they’ve been removed or nofollowed after a link clean up, or you want to get more data on the links which Google Search Console...

Postcards from China: Branding and Creating Chinese Names for International Companies

by Marcus Pentzek @ Searchmetrics SEO Blog

A company’s name is the most ubiquitous part of its brand. It’s what people type into Google, it’s on business cards, stationery and coffee cups. Even when a logo is universally-recognized, people see the swoosh and instantly think the name, “Nike.” That’s why a name is so important. That’s why Anderson Consulting spent a reported […]

The post Postcards from China: Branding and Creating Chinese Names for International Companies appeared first on Searchmetrics SEO Blog.

Industry Ranking Factors: The Road to Organic Search Success for Travel Websites

by Stephen Bench-Capon @ Searchmetrics SEO Blog

It’s that time of year when the search volume for the term “last minute” peaks, known to travelers in many time zones as “summer.” But for travel industry webmasters, now isn’t the time to head to the sandy shores. It’s never too late to optimize your website and improve your Google rankings. Our latest industry-specific whitepaper is your […]

The post Industry Ranking Factors: The Road to Organic Search Success for Travel Websites appeared first on Searchmetrics SEO Blog.

Bad SEO Advice You Should Still Avoid

by Michael Martinez @ SEO Theory

I should create a “Bad SEO Advice” category and collect all the articles I have written about it through the years in one place.  There are days when I am tempted to go back and “update” old articles about bad…

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

Cozy Up or Break Up: Why Marketers Must Embrace Location-Aware Trends

by Sebastien Edgar @ Searchmetrics SEO Blog

What’s the three most important aspects of a property? Location, location and – you guessed it – location! Never has that been more true in the world of online search and content marketing. As mobile increasingly becomes the focus of Google and other search engines, the ability for consumers to find a meal, a supermarket […]

The post Cozy Up or Break Up: Why Marketers Must Embrace Location-Aware Trends appeared first on Searchmetrics SEO Blog.

Social SEO: The importance of social signals for your SEO – Part 1

by Vagelis Varfis @ Web SEO Analytics

There are more than 200 ranking factors that affect –directly or indirectly- your rankings on search engines. Epigrammatically, some of these factors are the keywords in URLs, the title tags, the heading tags (the keywords that are included within the … Continue reading

How Content, SEO and Social Media Make Your Life Easier

by Holly Miller @ Searchmetrics SEO Blog

Looking to reduce costs when marketing online? Blam! A lot of conversations these days go something like this: “Let’s focus on content marketing. Amazingly high-value and high-quality content is clearly what’s Google’s looking for (all those online articles I read say so), so why sweat traditional SEO and social media as much as we used […]

The post How Content, SEO and Social Media Make Your Life Easier appeared first on Searchmetrics SEO Blog.

A Comprehensive Guide for Onsite SEO Audits – Part 1

by Vagelis Varfis @ Web SEO Analytics

An audit can be defined as the process during which an individual conducts inspection. In this case, in terms of SEO, we can define the process where SEOs conduct an inspection of a website (either concerning their client or a … Continue reading

What ”Call Mom” Has to Do With Search Volume and Your Content Strategy

by Jan Grundmann @ Searchmetrics SEO Blog

Did you know, that on average the keyword ”Call Mom” is searched for 300K times per month in the US and 99% of that is from smartphones? Whether or not on purpose, in this case (the voice function sends its regards), the information on the device distribution of the keyword search volume is worth its weight […]

The post What ”Call Mom” Has to Do With Search Volume and Your Content Strategy appeared first on Searchmetrics SEO Blog.

Practical Guide: The importance of Sitemaps

by Vagelis Varfis @ Web SEO Analytics

A Sitemap is a good way to tell search engines that your website is available and that it can be crawled by them.  In this way search engines will be able to read and identify all the pages included in … Continue reading

Mobilegeddon Has Arrived – Has It?

by Marcus Tober @ Searchmetrics SEO Blog

Mobilegeddon is here – is it? At least, Google has announced to begin globally rolling out the mobile-friendly update in the early morning today, April 21st. From now on, the mobile user-friendliness of websites is obviously a global ranking signal. We have analyzed our data, but can’t see any bigger movements or winners/losers yet. UPDATE […]

The post Mobilegeddon Has Arrived – Has It? appeared first on Searchmetrics SEO Blog.

10 SEO Analysis Tools You Should Be Using | Web Gnomes

10 SEO Analysis Tools You Should Be Using | Web Gnomes


Web Gnomes

If you're looking for SEO analysis tools, this post is for you! Here are 10 tools that you should be using for your SEO analysis...

HTTPS Encryption – What is the impact of TLS/SSL on Rankings?

by Marcus Tober @ Searchmetrics SEO Blog

We have made a new analysis of HTTP vs. HTTPS and it seems as using a secure connection could be an advantage for webmasters in different perspectives – both from the point of SEO and to user-trust-signal it conveys. In August 2014, Google announced the secure connection to be an official ranking signal. Our recent […]

The post HTTPS Encryption – What is the impact of TLS/SSL on Rankings? appeared first on Searchmetrics SEO Blog.

How to Make the Best-Seller List with Proof and Relevancy

by Sebastien Edgar @ Searchmetrics SEO Blog

“Google, what’s the best article that describes proof and relevant terms in search?” In this and every Google query, search results attempt to understand both the topic you’re researching and the underlying intent of the search. Digital marketers who rely on old-school keyword ranking strategies to boost their clients’ results are missing out. Google’s dual […]

The post How to Make the Best-Seller List with Proof and Relevancy appeared first on Searchmetrics SEO Blog.

The Most Actionable SEO Tips Ever

by steve @ Web Gnomes

Everyone loves a good tip, but unfortunately, many of the SEO tips floating around have become outdated. And even if a tip is still current, it’s usually not very actionable. To solve this problem, I contacted some of the best SEOs in our industry and asked a simple question: What is your absolute best, most […]

The importance of Keyword Research for your SEO: A practical guide – Part 1

by Vagelis Varfis @ Web SEO Analytics

The use of keywords is one the most fundamental factors that can affect your rankings, amongst other factors. The logical use of keywords can boost your rankings. The excessive use of keywords can harm your SEO strategy and rankings.  In … Continue reading

Surfing at Ocean Beach in San Diego

by Ron Stauffer @ Ron Stauffer – Web & Marketing Guy in Boulder, CO

I got to check off one of the things on my bucket list this week: trying surfing. I’ve gotta admit, I grew up relatively close to the ocean and we went to the beach all the time but I never tried surfing before. It’s much, much harder than I ever expected. It’s given me a […]

The post Surfing at Ocean Beach in San Diego appeared first on Ron Stauffer - Web & Marketing Guy in Boulder, CO.

Searchmetrics Releases the “Self Optimizer” to help you self optimize websites

by Jordan Koene @ Searchmetrics SEO Blog

For many years our clients have asked for more automation in our platform. Today we are delivering on this request, giving our customer the most powerful tool in SEO. The realities of being an in-house SEO are demanding and we have an increasing need to streamline processes and capabilities for optimization. For this reason our […]

The post Searchmetrics Releases the “Self Optimizer” to help you self optimize websites appeared first on Searchmetrics SEO Blog.

Google to Restrict Access to Autocomplete API – What This Means for Keyword Research Tools

by Tom Wells @ Searchmetrics SEO Blog

Access to the autocomplete API is set to be restricted as of today, 10 August 2015, according to an official post on the Google Webmaster Central Blog. From now on users who wish to continue to have autocomplete functionality on their site are being guided towards Google Custom Search Engine. Meanwhile, for keyword research tools, […]

The post Google to Restrict Access to Autocomplete API – What This Means for Keyword Research Tools appeared first on Searchmetrics SEO Blog.

10 Reasons Why China Excites and Scares Online Marketers

by Stephen Bench-Capon @ Searchmetrics SEO Blog

Ni hao China! For years now, Searchmetrics has helped power the engines of commerce with Research Cloud. Marketers depend on our massive data and knowledge repository to find online content gaps and create strategies to outperform competitors. Today, we’re proud to announce that we’ve closed the one glaring gap in our global coverage. We’ve added Chinese […]

The post 10 Reasons Why China Excites and Scares Online Marketers appeared first on Searchmetrics SEO Blog.

7Search closes

by pacman000 @ SEO Chat Forums

https://www.7search.com/ I know nearly nothing about them; I've just seen their name listed with other old search engines on websites. I didn't even know they were still around till today. Closed July 31.

7Search closes

by pacman000 @ SEO Chat Forums

https://www.7search.com/ I know nearly nothing about them; I've just seen their name listed with other old search engines on websites. I didn't even know they were still around till today. Closed July 31.

3 SEO Problems You’re Probably Not Monitoring

by Jennifer Johnson @ Alexa Blog

There are three lesser-known SEO problems that can hinder the success of your site: negative SEO, Google penalties, and keyword cannibalization. An Alexa survey of 17 SEO specialists reveals the impact these issues can have on a site’s search rankings and how to overcome them. Before looking into the SEO problems, it is crucial you [...]

The post 3 SEO Problems You’re Probably Not Monitoring appeared first on Alexa Blog.

Hreflang and Canonical International SEO Test

Hreflang and Canonical International SEO Test


State of Digital

State Of Digital Tests Google's Hreflang Option For Country-Specific Indexes. Continue To Read On and See State Of Digital's Verdict Here.

Google Phantom V Update: There and Back Again?!

by Daniel Furch @ Searchmetrics SEO Blog

Here we go again! For those who’ve missed it, the last few weeks have been a bit rocky for online marketers’ visibility stats – peaking toward the end of last week (CW 6/2017). There’s been lots of speculation that the culprit is the rollout of Google’s “mobile-first” index. One theory making the rounds is that […]

The post Google Phantom V Update: There and Back Again?! appeared first on Searchmetrics SEO Blog.

Postcards from China: Mysteries of the East – Busting 10 Myths About Baidu and SEO in China

by Marcus Pentzek @ Searchmetrics SEO Blog

Confucius, kung-fu, yin and yang, capitalist communism: China is a land full of mysteries and contradictions. Often associated with cheap imitations, China now produces technology and internet startups that can rival anything in the West. The Chinese search engine, Baidu, is no exception. It bears many similarities to Google and Bing, but can also boast its […]

The post Postcards from China: Mysteries of the East – Busting 10 Myths About Baidu and SEO in China appeared first on Searchmetrics SEO Blog.

WhatsApp Announces New Business App

by John E Lincoln @ Ignite Visibility

WhatsApp is changing the way it does business. This article takes a dive into the who’s, what’, and why’s of the latest news from WhatsApp. Brands will be seeing big changes in the way they use WhatsApp. Though used less widely in the US, the app is currently the most popular messaging app in the...

The post WhatsApp Announces New Business App appeared first on Ignite Visibility.

OneProSeo.com SEO SiteCheck

OneProSeo.com SEO SiteCheck


OneProSeo.com SEO SiteCheck

Der OneProSeo SiteCheck findet schnell SEO Fehler und macht Verbesserungsvorschläge.

Ultimate Guide to Amazon SEO

by John E Lincoln @ Ignite Visibility

Want to sell on Amazon, but not sure how to stand out? Our Director of Amazon, Shawn Green, will tell you everything you need to know about Amazon SEO, and how to make sure your product is optimized for as many sales as possible.   Amazon has taken the internet by storm, managing to dethrone...

The post Ultimate Guide to Amazon SEO appeared first on Ignite Visibility.

3-Way On Page Optimization

by dimitriszotos @ Web SEO Analytics

The first step to maximize our website’s probabilities to rank as high as possible in the SERPs for a variety of terms that we have optimized our pages for is to follow some time tested best practises of on page … Continue reading

22 Ways To Analyse Logs Using The Log File Analyser

by screamingfrog @ Screaming Frog

Log Files are an incredibly powerful, yet underutilised way to gain valuable insights about how each search engine crawls your site. They allow you to see exactly what the search engines have experienced, over a period of time. Logs remove the guesswork, and the data allows you to view exactly...

Search Experience Optimization: Is It Time to Rebrand SEO?

by Marcus Tober @ Searchmetrics SEO Blog

You can’t deny that SEO – both as a practice and as an industry – has gotten a bad rap over the past few years. In fact, some would say that SEO has never had a great reputation, even in its heyday. I think there has always been this idea that somehow SEO is just […]

The post Search Experience Optimization: Is It Time to Rebrand SEO? appeared first on Searchmetrics SEO Blog.

Universal Search 2015: An Analysis of Google.com

by Daniel Furch @ Searchmetrics SEO Blog

The annual average for 2014: Google has enriched 80% of all keyword queries with additional integrations of the Universal Search. Once again, we have  analyzed the precise developments according to absolute and relative growth for Videos, Images, News, Maps and Shopping this year, which we present  in a new white paper that is free to download. […]

The post Universal Search 2015: An Analysis of Google.com appeared first on Searchmetrics SEO Blog.

Google Changes & SEO Predictions

by steve @ Web Gnomes

In last week’s recap, we highlighted a few of our favorite discussions in the world of SEO. This week, we’re back to summarizing our favorite posts… with a slight twist. Since the end of 2012 is rapidly approaching, this week’s recap focuses on posts that review 2012 and make predictions about 2013. But before we […]

15 Awesome Tools for SEO Competitor Analysis

15 Awesome Tools for SEO Competitor Analysis


The Mention Blog

To outrank your competitors, you need to know their strategy. These 15 tools will help you get started with SEO competitor analysis.

Optimizing Your Website for Google Quick Answer Boxes

by Dan Honkanen @

For the person doing the Googling, Google Quick Answer Boxes are great—they provide concise, simple answers to a wide range of search queries and places them right at the top of the search engine’s first page. For the person trying to be found on Google, however, Google Quick Answer Boxes act as a bit of […]

The post Optimizing Your Website for Google Quick Answer Boxes appeared first on .

Facebook Could Save You Time (And Data) With Instant Video

by John E Lincoln @ Ignite Visibility

The wait time may be over – for Facebook videos, that is. The social media giant is testing Instant Videos, and we’ve gathered all the information you need below. Following the release of its new Watch tab, which provides users with original video content, Facebook is now turning to Instant Videos. Rather than taking up...

The post Facebook Could Save You Time (And Data) With Instant Video appeared first on Ignite Visibility.

AMP and Ranking 0 are Becoming More Important

by John E Lincoln @ Ignite Visibility

This week: You can now edit local business info in search results, Instagram is testing canvas ads, and wait until you hear about how many of the top results don’t get clicks.   Here’s what happened this week in digital marketing. DemandJump Cloud Tool Shows Where Your Traffic Came From A new DemandJump tool, just...

The post AMP and Ranking 0 are Becoming More Important appeared first on Ignite Visibility.

Unwrapping the Secrets of SEO: An Industry Analysis of HTTPS Security

by Jan Grundmann @ Searchmetrics SEO Blog

Our analysis of the prevalence of HTTPS across different industries in US search results reveals a number of interesting findings: Whilst 46 percent of finance websites communicate with web browsers over HTTPS, only 23% of travel pages and only 12% of publishers use encrypted data transfer. In our latest installment of Unwrapping the Secrets of SEO, we’ll […]

The post Unwrapping the Secrets of SEO: An Industry Analysis of HTTPS Security appeared first on Searchmetrics SEO Blog.

Avoiding SEO mistakes in a redirection test

Avoiding SEO mistakes in a redirection test


Support

When you set up a redirect test, i.e. when you use another URL as a variation, you must take account of search engine optimization. Google can find and index your alternate pages even if you've pla...

SEO Test: Twitter Indexing Experiment Case Study

SEO Test: Twitter Indexing Experiment Case Study


SEO Blog by Ahrefs

This is a case study dealing with an SEO experiment about setting up tweets containing test links and letting other Twitter users interact with them in man

Using Data to Help Save the World

by Jordan Koene @ Searchmetrics SEO Blog

At Searchmetrics, big data is not only the heart and soul of our Enterprise Suite, it’s a the passion that drives our team. That’s why we celebrate when one of our own directs such enthusiasm toward helping make the world work and play better. Data scientist Abhishek Thakur recently took home awards in the U.S. […]

The post Using Data to Help Save the World appeared first on Searchmetrics SEO Blog.

Site Structure Optimization with Searchmetrics Suite – Part 1: the Optimum Setup

by Jan Grundmann @ Searchmetrics SEO Blog

With Site Structure Optimization (SSO) we provide users of the Searchmetrics Suite with an overview of the technical performance of their web projects. Whether it’s a question of titles & descriptions, crawling errors, loading times or link distributions: we analyze your websites, list all the information that is relevant for you – and give you […]

The post Site Structure Optimization with Searchmetrics Suite – Part 1: the Optimum Setup appeared first on Searchmetrics SEO Blog.

Go Beyond With Original Social Media Content

by admin @ Web SEO Analytics

Quality social media content can set you apart from competitors,  keep your brand in customer’s “top of mind” and enhance your positioning as a leader provided that content is the center of your online marketing strategy. Setting clear goals through … Continue reading

Mobile Research Release: Your “mobile-friendly” Solution – Searchmetrics Suite

by Daniel Furch @ Searchmetrics SEO Blog

  Is Mobile user-friendliness a problem? Not with Searchmetrics. From now on users of the Suite can separately analyze mobile performance with new and extended features – ad hoc for more than 100 million domains – and actively implement mobile market strategies. Here’s an overview of the new features. Your website is viewed on various devices, including tablets and smartphones. […]

The post Mobile Research Release: Your “mobile-friendly” Solution – Searchmetrics Suite appeared first on Searchmetrics SEO Blog.

A Real World Negative SEO Case Study

by steve @ Web Gnomes

Yesterday, someone explicitly threatened to launch a negative SEO attack against our website. Unless we pay a sum of money in the next 24 hours, our backlink profile will be flooded with toxic links. (Honestly, it all sounds like the plot of a terrible James Bond movie. But I digress.) We have no intention of […]

What’s New in Universal Search: 2016 Edition

by Holly Miller @ Searchmetrics SEO Blog

Evolution over successive generations isn’t always noticeable. Not so in the world of Google. The search engine results page has made great leaps in the past year alone, but some of the adaptations might have gone unnoticed. Universal Search elements now dominate the majority of search queries. In fact, 80 percent now include at least one form […]

The post What’s New in Universal Search: 2016 Edition appeared first on Searchmetrics SEO Blog.

Flowers, Chocolate and Data: Valentine’s Day Takes Many Forms

by Sebastien Edgar @ Searchmetrics SEO Blog

“Will you be my Valentine?” The heart may want what it wants, but how we choose to demonstrate love (or lust) for a significant other isn’t universal on Valentine’s Day. As people load up Cupid’s arrow, I decided to take a gander through our massive search database to see if I could suss out any differences in approach […]

The post Flowers, Chocolate and Data: Valentine’s Day Takes Many Forms appeared first on Searchmetrics SEO Blog.

Strengthening Search and the Future of the Spoken Word

by Sebastien Edgar @ Searchmetrics SEO Blog

by Tyson Stockton and Sebastien Edgar    When Google evolves, search quakes. As the search giant, Bing and others tinker (sometimes publicly, sometimes not) with their respective algorithms, marketers must always remain on war footing to respond quickly to the seismic ripples that such actions could bring to their businesses, according to presentations at the […]

The post Strengthening Search and the Future of the Spoken Word appeared first on Searchmetrics SEO Blog.

SEO Title Tag Optimization at Etsy: Experimental Design and Causal Inference

SEO Title Tag Optimization at Etsy: Experimental Design and Causal Inference


Code as Craft

External search engines like Google and Bing are a major source of traffic for Etsy, especially for our longer-tail, harder to find items, and thus Search Engine Optimization (SEO) is important in …

Test Your SEO Knowledge - SEO Quiz

Test Your SEO Knowledge - SEO Quiz


Kern Media

Ready to test your knowledge? Take the Beginner SEO Quiz covering keyword research, on-page optimization and link building. Ready? You have 10 minutes. Go.

Unwrapping the Secrets of SEO: Optimizing for the Smart Speaker Wars

by Jordan Koene @ Searchmetrics SEO Blog

Are you ready for your oral exams? The new smart speaker voice assistant category could be the biggest test yet for companies relying on the world of online search to make money. But don’t count on simply tweaking your existing search engine optimization strategies to succeed. In our latest Unwrapping the Secrets of SEO, we detail some […]

The post Unwrapping the Secrets of SEO: Optimizing for the Smart Speaker Wars appeared first on Searchmetrics SEO Blog.

Why We’re Killing Searchmetrics Ranking Factors (Hint: Google Made Us)

by Holly Miller @ Searchmetrics SEO Blog

We are gathered here to formally acknowledge that Universal Ranking Factors are dead. The new kings of search will be online marketers who master the fact that signals for relevance have been replaced by specific ranking factors based on search intent and industry relevance, according to the Searchmetrics Ranking Factors study, “Rebooting Ranking Factors.” Content […]

The post Why We’re Killing Searchmetrics Ranking Factors (Hint: Google Made Us) appeared first on Searchmetrics SEO Blog.

SEO Title Tag Optimization at Etsy: Experimental Design and Causal Inference

by Bill Ulammandakh @ Code as Craft

External search engines like Google and Bing are a major source of traffic for Etsy, especially for our longer-tail, harder to find items, and thus Search Engine Optimization (SEO) is important in driving efficient listing discovery on our platform. We want to make sure that our SEO strategy is data-driven and that we can be […]

Google Brand-eCommerce “Update” causing fluctuations

by Marcus Tober @ Searchmetrics SEO Blog

In the recent days the rumors of a new Google update went viral. Many webmasters have seen ranking fluctuations, but so far Google has not provided any detailed information. We had a look at the changes on search engine results pages, which mainly affect brands e-commerce and apparently mobile rankings. Both developments seem to not […]

The post Google Brand-eCommerce “Update” causing fluctuations appeared first on Searchmetrics SEO Blog.

NEW: Mobile SEO Visibility – Prepare yourself for the huge Google Mobile Update on April 21st

by Marcus Tober @ Searchmetrics SEO Blog

How my website performs in mobile searches on smartphones is increasingly different to my desktop performance. Particularly now that Google has announced it will release an update on April 21st, which will have a significant impact on websites that are NOT mobile friendly. According to Google Webmaster Trends Analyst Zineb Ait Bahajji the coming Mobile […]

The post NEW: Mobile SEO Visibility – Prepare yourself for the huge Google Mobile Update on April 21st appeared first on Searchmetrics SEO Blog.

The Importance of Backlinks in 2013: An Interview with Dixon Jones

by bbriniotis @ Web SEO Analytics

This is an interview with Dixon Jones. Dixon is the Marketing Director of MajesticSEO and a founding Director of Receptional, a leading UK Internet Marketing Consultancy. Dixon has been involved in running businesses since 1988 and has been involved in … Continue reading

10 (Aha!) Reasons Why Google May Not Index (Pages on) Your Site

by Dan Kern @ Kern Media

Getting (and keeping) your website pages indexed in Google can be a challenge for new websites and for websites with technical SEO or content quality issues. This article is designed to help you uncover potential reasons why you might be having trouble with Google not indexing your site. Sometimes the issues can be a quick fix, […]

The post 10 (Aha!) Reasons Why Google May Not Index (Pages on) Your Site appeared first on Kern Media.

5 Steps to Build an Authority Website

by admin @ Web SEO Analytics

Dan Kaufenberg is a successful search engine marketer. He spends his time building niche websites and researching the newest aspects of search engine optimization, search engine marketing and website development. Dan is the main contributor to the Build a Website … Continue reading

Is there Future for Local Search Engines

by callme @ SEO Chat Forums

Hello Friends, Are there any future for local search engines, local business listing engine as google is making its own search listing like to find the restaurants, call taxi etc. What you say?

Mobile-First: How You Can Prepare for Google’s New Index

by Jan Grundmann @ Searchmetrics SEO Blog

Google has announced nothing less than the end of an era: Until now, a URL’s desktop version has been used as Google’s main index for evaluating websites and determining rankings. In the future, a site’s mobile version will be used. We look here at the most important questions and answers surrounding the mobile-first index – […]

The post Mobile-First: How You Can Prepare for Google’s New Index appeared first on Searchmetrics SEO Blog.

Does anyone use Press Release Distributions?

by NewDelhiSEO @ SEO Chat Forums

Hello Folks, Does anyone use US / UK press release distribution channels? I am just about to try a premium package from PR newswire. Just making sure if anyone has used any paid press release distribution network and has it delivered in terms of Business / Brand promotion or SEO benefits. I...

Ten Things eCommerce Sites Need to Know to Rank on Google in 2017

by Daniel Furch @ Searchmetrics SEO Blog

No, they’re not just resting. Universal ranking factors are dead. Google’s algorithm now operates highly individually – depending on time, place, device and industry. For this reason, we are using our first industry-specific study to present the ten most important ranking factors for eCommerce. Where should webmasters in eCommerce focus their energy? Which content can […]

The post Ten Things eCommerce Sites Need to Know to Rank on Google in 2017 appeared first on Searchmetrics SEO Blog.

Mobile analysis: Optimization of the top 100 SEO visibility domains

by Carolin Mallmann @ Searchmetrics SEO Blog

Are the top domains ready for the Google mobile update? We have taken a look at the 100 domains with the highest SEO visibility and analyzed them for mobile friendliness with the help of the Google ‘mobile-friendly’ test. Google has recently announced that the optimization for mobile devices will be evaluated as a ranking signal […]

The post Mobile analysis: Optimization of the top 100 SEO visibility domains appeared first on Searchmetrics SEO Blog.

SEO Analysis Tools, the Massive List Only the Best Consultants Use - Ignite Visibility

SEO Analysis Tools, the Massive List Only the Best Consultants Use - Ignite Visibility


Ignite Visibility

Here’s a comprehensive list of the finest tools that only the best SEO consultants use.

How to Secure a WordPress Site Against Hackers

by Michael Martinez @ SEO Theory

WordPress gets a bad rap from people who complain that it’s not secure.  In more than 40 years of working with computers I have never met an application or operating system that could not be hacked.  I used to be an…

How Do I Successfully Run SEO Tests On My Website? - Whiteboard Friday

How Do I Successfully Run SEO Tests On My Website? - Whiteboard Friday


Moz

In today's Whiteboard Friday, Rand describes three aspects of experiments we should all keep in mind to ensure valid results. He goes on to offer up several ideas for tests you can begin today!

Searchmetrics Content Experience: The Writer’s View

by Stephen Bench-Capon @ Searchmetrics SEO Blog

One of the features of our new Searchmetrics Content Experience (SCE) we’re particularly proud of is the way it raises the efficiency of collaboration throughout an organization. This is obviously a huge benefit for the content owner, the person responsible for publication, but what about for the writers themselves? Here, we explore what it’s like […]

The post Searchmetrics Content Experience: The Writer’s View appeared first on Searchmetrics SEO Blog.

5 Tips: “How can a Blog support your SEO Strategy”

by admin @ Web SEO Analytics

First of all, what is a blog? Blog (a short combination of the words web & log) is considered to be an interactive website that permits the exchange of opinions, thoughts or perspective on expertise on a certain field or … Continue reading

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

Digital Sleuths: On the trail of better SEO hygiene

by Jordan Koene @ Searchmetrics SEO Blog

Like most big companies, Google’s hunt for good talent produces a stream of help wanted signs on its website. Yet the search engine king had people scratching their heads last summer when the company began recruiting a technical SEO program manager. Google looking for help keeping its own digital house clean? Heresy, right? Wrong. Google […]

The post Digital Sleuths: On the trail of better SEO hygiene appeared first on Searchmetrics SEO Blog.

SEO Tests to Set Up Today and Give You the Edge in SERPs

SEO Tests to Set Up Today and Give You the Edge in SERPs


AWR

Three useful SEO tests that will help examine and test recommended SEO tactics and strategies before accepting them as wholly true.

DVS @ Scottish Health & Social Care Conference

by Design @ Dart Valley Systems – Automatic water saving technology for commercial washrooms

DVS will be exhibiting at the Scottish Health & Social Care Facilities Conference from 3rd-4th November. Industry leaders come together to share new products and the latest technologies. With more than 400 delegates and highly regarded speakers over the course of the ...

The post DVS @ Scottish Health & Social Care Conference appeared first on Dart Valley Systems - Automatic water saving technology for commercial washrooms.

Link Building Location

by speedylikes @ SEO Chat Forums

Hi there, Recently started trying to improve the ranking of my online store, however I have no experience with the SEO of ecommerce sites. When I begin my link building campaign, would you guys recommend building links to just the home page, across the key pages or to as many pages as possible?...

Making WhiteHouse.Gov Great Again: How Trump Webmasters Failed

by Kirby Burke Jr. @ Searchmetrics SEO Blog

Website relaunches and migrations are complex and risky SEO operations. If not done correctly, companies can significantly impact their site’s performance and rankings. In extreme cases, it’s possible to take an entire site offline and forfeit all previous brand equity in the search results. For a good illustration of the peril, look no further than […]

The post Making WhiteHouse.Gov Great Again: How Trump Webmasters Failed appeared first on Searchmetrics SEO Blog.

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

Extension of the research database & time-saving thanks to Growth Reporting

by Jan Grundmann @ Searchmetrics SEO Blog

On 6 March 2015, we published an update for the Searchmetrics Suite, which includes fantastic new features. Growth Reporting is new to the Suite, giving you all the relevant data on the organic performance of a domain at a glance. This allows you to create reports in around 50% of the time. We have also […]

The post Extension of the research database & time-saving thanks to Growth Reporting appeared first on Searchmetrics SEO Blog.

Hints and tips for a successful PPC campaign

by admin @ Web SEO Analytics

Rob Henry is the Director at Online Presence. Digital marketing agency, specializing in search engine optimization, pay per click and social media marketing. Follow Rob on Google +.     You don’t have to be an online marketing genius to … Continue reading

SEO Academy for beginners part 8: SEO test - mangools blog

SEO Academy for beginners part 8: SEO test - mangools blog


mangools blog

Test your SEO skills you've obtained in SEO Academy for beginners. We’ve come to an end of the series so we’ve prepared something special for you: SEO test.

Why Your Team Needs a Growth Manager

by Sherice Jacob @ The Kissmetrics Marketing Blog

Growth hackers…growth managers…growth marketers — startups these days are all about growth. But are these titles just different names for the same kind of job? And if you’re a startup, which type should you hire and why? This article will help shine some light on one of the hottest and most lucrative jobs in the […]

URL Optimization: Best practices to increase usability & organic traffic

by dimitriszotos @ Web SEO Analytics

One of the things that often webmasters and many times even SEO practitioners forget to optimize for is the URL structure of their websites. In this article we will discuss a variety of best practises that will help you improve … Continue reading

Why Won’t Cutts Just Get Rid of the PageRank Toolbar Already?

by admin @ Web SEO Analytics

Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from algorithm updates. She writes for the HigherVisibility.com, a nationally recognized as one of the best search engine optimization firms PageRank has been a debate … Continue reading

How to improve your website’s rankings

by admin @ Web SEO Analytics

Onsite & Offsite optimization techniques are required to enhance your website’s rankings. Onsite optimization includes all the actions related to the content development of your website and offsite are considered to be all these actions acquiring links to your website … Continue reading

Screaming Frog SEO Spider Update – Version 8.0

by screamingfrog @ Screaming Frog

I’m excited to announce the release of Screaming Frog SEO Spider 8.0, codenamed internally as ‘All J’s must go’. Our team have been busy in development working on some exciting new features, so let’s get straight to it, and talk about what’s new in version 8.0. 1) Updated User Interface...

Par : 16 outils de Test SEO

by 16 outils de Test SEO @ Commentaires sur : 24 outils de test SEO

[...] à rendre votre site plus compétitif. Vous trouverez sur le site d’entreprise d’emandarine un descriptif de chaque site pour vos tests SEO Tweet Lire égalementJeff & BarbaraCompas dans l’oeilHisoire d’e-réputation [...]

Reputation management in social media for hotels

by admin @ Web SEO Analytics

A critical part in hospitality sector today, Online Reputation Management regards not only listening and joining online conversation about your brand but also monitoring discussions and build online strategies to create positive content for your brand and eliminate the opposite. … Continue reading

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

Insider eCommerce SEO Tips for Mid-Sized Shopping Sites

by Dan Kern @ Kern Media

I’ve spent almost an entire decade optimizing eCommerce sites to compete against Amazon and other large online retailers, and I cannot tell you how gratifying it is to see a mid-tier shopping site outrank a large retailer, or at very least, grow traffic and revenue month-over-month. This does not happen quickly, but it instead happens […]

The post Insider eCommerce SEO Tips for Mid-Sized Shopping Sites appeared first on Kern Media.

Finance Ranking Factors: How Bankrate Uses Relevant Content To Perform on Google

by Stephen Bench-Capon @ Searchmetrics SEO Blog

The latest Searchmetrics ranking factors study shows how relevant content is vital for finance industry websites looking to perform on Google search. Finance is the subject of a Searchmetrics series of ranking factor studies that focus on a specific industry. Amongst the findings, the analysis shows that relevant, structured content is even more vital for […]

The post Finance Ranking Factors: How Bankrate Uses Relevant Content To Perform on Google appeared first on Searchmetrics SEO Blog.

Competitive Keywords: Own Yours, Discover Others with New Tool

by Helen Shaughnessy @ Searchmetrics SEO Blog

  In the world of search, knowledge is power. Good keywords leave you fighting for a seat at the table, and then battling for scraps with potentially thousands of competitors. Great keywords mean you get served the best cuts of meat in your own private dining room. Trouble is, it’s been painfully tedious to figure […]

The post Competitive Keywords: Own Yours, Discover Others with New Tool appeared first on Searchmetrics SEO Blog.

Return of the Phantom: Part 4

by Holly Miller @ Searchmetrics SEO Blog

This post was updated on July 11, 2016. All aboard! The Google quality train is making its way through the internet once again. This time, the engineer driving this metaphorical train is driven by quality and improved user experience. Even though this is an unconfirmed update from Google, we at Searchmetrics are seeing changes in […]

The post Return of the Phantom: Part 4 appeared first on Searchmetrics SEO Blog.

8 steps to successful technical SEO testing within the development cycle

8 steps to successful technical SEO testing within the development cycle


Smart Insights

In this post we’ll explain a simple development release cycle that incorporates technical SEO testing. You can adapt this cycle to fit around your own processes

A Comprehensive Guide for Onsite SEO Audits – Part 2

by Vagelis Varfis @ Web SEO Analytics

On the first blog post we covered the 1st part of SEO Audits,  including a range of topics (tags, the meta description tags, the URL structure, the keyword research and the XML sitemaps) that you should pay attention to when … Continue reading

Checklist for Optimizing Your Funnel from Top to Bottom

by Sam Warren @ AWR

Depending on the size of your organization and what your particular KPIs look like, you may not get a whole lot of time to focus on the big picture. When it comes to UX and CRO, this can be particularly challenging even for the most experienced marketers and specialists. The reason is simple, there’s too … Continue reading "Checklist for Optimizing Your Funnel from Top to Bottom"

The post Checklist for Optimizing Your Funnel from Top to Bottom appeared first on AWR.

How Linux Academy Increased Organic Traffic 84% with Incremental SEO Improvements

by Kim Cooper @ Alexa Blog

Like most startups, Linux Academy is in a competitive industry. They offer hands-on online cloud training courses on topics like AWS, DevOps, Linux, OpenStack, and more. However, they compete against popular sites that have greater brand awareness because of the broad mix of course topics those sites offer. While the larger brands might have the benefit [...]

The post How Linux Academy Increased Organic Traffic 84% with Incremental SEO Improvements appeared first on Alexa Blog.

Take the SEO Expert Quiz

Take the SEO Expert Quiz


Moz

Test your knowledge with Moz's SEO Expert Quiz. 50 action-packed questions cover all of SEO. You have nothing to lose and a lot of prestige to gain. Let the games begin!

Website architecture: best practices for SEO

by admin @ Web SEO Analytics

Christina Ageli is a SEO specialist working for travelplanet24.com, one of the top OTA in SE Europe, and tripsta.net international websites. Her activities among others include on page optimization, link building strategies planning and implementation and conversion optimization. As SEOs, … Continue reading

Screaming Frog Drinking Bottles Giveaway

by screamingfrog @ Screaming Frog

It’s time for another giveaway. This time, you can win some very cool Screaming Frog aluminium drinking bottles. You’ve probably been told you should drink more (water), so why not keep hydrated in SEOtyle? Sorry. The large capacity (770ml) and twist on lid make them perfect for water at your...

RankBrain, AI, and the Evolving Anatomy of Google

by Tom Wells @ Searchmetrics SEO Blog

Google has created a buzz in the online community by revealing that part of its search algorithm now operates on a machine learning basis, namely RankBrain. Not only this, but the previously unknown RankBrain has been confirmed as the third most important ranking signal for generating search results. This is a significant development as the […]

The post RankBrain, AI, and the Evolving Anatomy of Google appeared first on Searchmetrics SEO Blog.

Structured Data and SEO

by Vagelis Varfis @ Web SEO Analytics

Structured data can be identified as data that provide information in a meaningful and descriptive way. Especially for the SEO world structured data, which are displayed in the shape of rich snippets, which are rich data that are displayed in … Continue reading

Read My Lips: Voice Now Posed For Big Mobile Search Wins

by Holly Miller @ Searchmetrics SEO Blog

by Holly Miller and Sebastien Edgar   If you haven’t heard of Siri, Alexa and Cortana, these three sexy minxes have been turning our heads (and standing SEO strategy on its head) by adding glamorous voices to the world of search. But before you decide which voice assistant should get your final rose, consider this […]

The post Read My Lips: Voice Now Posed For Big Mobile Search Wins appeared first on Searchmetrics SEO Blog.

Meta tags sniper: How to instantly increase your non-branded organic traffic

by dimitriszotos @ Web SEO Analytics

As entry level or seasonal SEO specialists already know title tags and meta description tags are the two most important places input your keywords so as to achieve higher rankings. Title tags are very important because they have a direct … Continue reading

How to Write a Robots.txt File…It’s an Art

by Dan Kern @ Kern Media

One of the most confusing aspects of SEO is learning how to write a robots.txt file to ensure that search engines crawl your site in an efficient manner and only index content that you want to be found in search results. This guide is intended to make creating a robots.txt file for your website a […]

The post How to Write a Robots.txt File…It’s an Art appeared first on Kern Media.

Google Year in Review: Top US Winners & Losers in 2015

by Marcus Tober @ Searchmetrics SEO Blog

The Google year 2015 brought with it numerous updates and turbulent visibility changes for many US domains. The following concise analysis takes a look at the year’s biggest winners and losers of 2015. We also discuss the effect of Google updates, current search trends and offer key take-aways for your site in 2016. Read on. […]

The post Google Year in Review: Top US Winners & Losers in 2015 appeared first on Searchmetrics SEO Blog.

Quality Signals that May have Affected the March 2017 Google Fred Update

by Michael Martinez @ SEO Theory

Googler Gary Illyes declared that unless otherwise given a name by Google ALL of their search “updates” will be referred to as “Fred”.  He was joking but, honestly, I like that.  Some years ago I wrote a brief article titled…

Recapping Digital Summit: With Content, It’s the Heart that Matters

by Jordan Koene @ Searchmetrics SEO Blog

With last week’s Digital Summit Los Angeles now in the rear-view mirror, it should be clear why the theme, “transforming the future of the digital commerce ecosystem,” only hinted at the sweeping changes digital marketers are facing. New rules are challenging them to get more creative in reaching customers. The April 5th – 6th summit, […]

The post Recapping Digital Summit: With Content, It’s the Heart that Matters appeared first on Searchmetrics SEO Blog.

How to Run an SEO Test in 5 Steps — SitePoint

How to Run an SEO Test in 5 Steps — SitePoint


SitePoint

Follow our guide to run an SEO test to determine what works in SEO and what doesn’t to overcome one of the marketer’s greatest challenges.

Unwrapping the Secrets of SEO: Planes, Trains and Search Optimization

by Sebastien Edgar @ Searchmetrics SEO Blog

The summer is in full swing, Searchmetrics is releasing its new Travel Industry Ranking Factors report, and planes, trains and automobiles are on many consumers’ minds. So it seems that now would be as good a time as any to take a crack at Unwrapping the Secrets of SEO for travel aggregator websites such as TripAdvisor, Yelp […]

The post Unwrapping the Secrets of SEO: Planes, Trains and Search Optimization appeared first on Searchmetrics SEO Blog.

Google Doesn’t Want You to Read This

by Holly Miller @ Searchmetrics SEO Blog

For many businesses, the process of divvying up paid and organic search marketing dollars often relies more on gut feeling than science. Since paid appears to offer an easier path to understanding whether you’re getting bang for the buck (you paid this for click, and saw this resulting rise in sales over this period in […]

The post Google Doesn’t Want You to Read This appeared first on Searchmetrics SEO Blog.

Advanced SEO Techniques for 2017

by Michael Martinez @ SEO Theory

What makes an SEO technique “advanced”?  That’s a question I ask myself every year.  A lot of the “advanced” methods I first shared ten years ago, while still relevant today (because good SEO doesn’t change), are so widely used now…

Why Is Google Punishing Media for Old Content?

by Jordan Koene @ Searchmetrics SEO Blog

It hasn’t been a good week for the publishing industry. More than two dozen of some of the biggest brands in media, including Apple, The New York Times, The Washington Post and Time Inc., experienced steep plunges in online visibility, caused by what we suspect are sweeping changes Google is making to branded search results. […]

The post Why Is Google Punishing Media for Old Content? appeared first on Searchmetrics SEO Blog.

Conclusion of SEO test

Conclusion of SEO test


SEO Theory

So, our blog is now back to NOT using “www” in the published URL and our SEO test has reached a concluding point. That is, we confirmed that changing Wordpress URLs confuses us. However…

The importance of Keyword Research for your SEO: A practical guide – Part 2

by Vagelis Varfis @ Web SEO Analytics

Keyword Research Once you have identified current rankings for your current website, keywords concerning your competitors via the SEO Audit, it’s time to deepen furthermore your research. Conduct your keyword query via private browsing so that the results won’t be … Continue reading

11 Important SEO Experiments You Need to Know About

by admin @ Web SEO Analytics

Sasha Moran has a degree in Linguistics. She is a writer at Best Essays with a background in psychology, e-learning, and marketing. If you work is involved in the field of SEO (Search Engine Optimization) or you are an online business … Continue reading

What Makes a Good Marketing Email?

by Rachel Abrams @ ThriveHive

Marketing emails are an easy and effective way to stay top of mind with current and potential customers. They’re inexpensive, action-oriented, and guess what? Everyone checks […]

The post What Makes a Good Marketing Email? appeared first on ThriveHive.

10 Ways Small Businesses Benefit from SEO

by admin @ Web SEO Analytics

This article was brought to you by Ruth Richards on behalf of WebSearch SEO. WebSearch SEO is based in London and offers link building packages and professional SEO campaigns for clients from across the globe. Are you a small business … Continue reading

SEO Impact Analysis: Change analysis and SEO testing

SEO Impact Analysis: Change analysis and SEO testing


SEORadar

As SEOs we always want to understand the impact of site changes.   Yet analyzing the data is challenging, especially in an enterprise environment with frequent site pushes and page updates.  One of the biggest challenges is tracking when the change happened,  what exactly was the change and what other changes might have occurred which …

Unwrapping the Secrets of SEO: Exploring New Frontiers in Search

by Cliff Edwards @ Searchmetrics SEO Blog

In the world of search engine optimization, one cardinal rule is to never rest on past successes. Tactics that score today could lead to fumbles tomorrow as Google, Apple and other global search engine providers constantly change the rules of the game. Good technical SEO gets you online. Great data-optimized content keeps you there, as search […]

The post Unwrapping the Secrets of SEO: Exploring New Frontiers in Search appeared first on Searchmetrics SEO Blog.

SEO Meta Descriptions: The What, Why, and How

by Jennifer Johnson @ Alexa Blog

When it comes to using content to improve the value of a webpage, it isn’t all about the copy on the page. There are also hidden HTML attributes and metadata blurbs you can add to the back end of a webpage to send useful signals to both search engines and users. An important part of [...]

The post SEO Meta Descriptions: The What, Why, and How appeared first on Alexa Blog.

Using QR Codes – It’s As Easy As 1,2,3,4,5,6,7

by Ron Stauffer @ Ron Stauffer – Web & Marketing Guy in Boulder, CO

QR Codes are the best thing that’s ever happened to the Internet, if you believe the hype. What do I think of them? Just check out this side-by-side comparison to see how much easier using QR codes can be than using the Internet the “old fashioned way,” using URLs. To Use a QR Code: Locate […]

The post Using QR Codes – It’s As Easy As 1,2,3,4,5,6,7 appeared first on Ron Stauffer - Web & Marketing Guy in Boulder, CO.

The Top 5 Ranking Factors for 2015: How Strong is Your Hand?

by Marcus Tober @ Searchmetrics SEO Blog

The Searchmetrics Ranking Factors study 2015 for Google.com is finally here! Once again we made the annual epic journey to the center of our data pool, analyzed, averaged and correlated for our lives, and more than once burned the midnight oil. Our mission as always: To figure out just what it is the top-ranking sites […]

The post The Top 5 Ranking Factors for 2015: How Strong is Your Hand? appeared first on Searchmetrics SEO Blog.

High Bounce Rate: What it Means and How to Fix it

by dimitriszotos @ Web SEO Analytics

A lot of times,  even if you have worked very hard to optimize your website by following best practices, attract the “right” visitors and offer a great experience to your website’s visitors you notice that bounce rate stays very high … Continue reading

SEO Checker - SEO Test + Website Analyse für Top-Website-Rankings

SEO Checker - SEO Test + Website Analyse für Top-Website-Rankings


seo-nerd

Mach den SEO-Check! Wir prüfen Deine Website mit den Augen von Suchmaschinen. Das Ergebnis zeigt, was zu tun ist, damit Deine Website bei Google oben steht.

Sun Tzu’s Art of Online Warfare: The Great Keyword Battles

by Sebastien Edgar @ Searchmetrics SEO Blog

“Know your enemy and know yourself and you can fight a hundred battles without disaster.” – Sun Tzu Or to put it in a more modern context: Keep your friends close and your enemies closer. The same principle applies in the online world. You’re battling for eyeballs and dollars by using unique sets of keywords […]

The post Sun Tzu’s Art of Online Warfare: The Great Keyword Battles appeared first on Searchmetrics SEO Blog.

Semrush Warning - Internal Links all NoFollow

by ryan-lyall @ SEO Chat Forums

Hello, I ran a check on Semrush and it says I should make all my internal links dofollow instead of nofollow. Image: https://s26.postimg.org/dlcois18p/nofollow.png I have over 3000 internal links like this. Is there a simple way to convert all internal links on my website to dofollow...

Phantom Update III: What Google’s updated Quality Guidelines could mean for page rankings

by Marcus Tober @ Searchmetrics SEO Blog

Everyday countless webpages are evaluated by Google quality raters (with the goal of improving the overall quality of search results). On 12 November 2015 Google updated its comprehensive guidelines (Quality Rater Guidelines), according to which webpage and content quality is evaluated. Not long after this we began to notice significant movement in our ranking and […]

The post Phantom Update III: What Google’s updated Quality Guidelines could mean for page rankings appeared first on Searchmetrics SEO Blog.

How To Fetch & Render (Almost) Any Site

by screamingfrog @ Screaming Frog

From time to time, we’ve struggled to get access to Google Search Console quickly from a client to perform a fetch and render. Or, we’ve just wanted to perform a fetch and render on a third party site that isn’t verified to us, to understand how it renders, or test...

Semrush Warning - Internal Links all NoFollow

by ryan-lyall @ SEO Chat Forums

Hello, I ran a check on Semrush and it says I should make all my internal links dofollow instead of nofollow. Image: https://s26.postimg.org/dlcois18p/nofollow.png I have over 3000 internal links like this. Is there a simple way to convert all internal links on my website to dofollow...

Data Meets Creativity: Welcome to a New Era of Online Content!

by Marcus Tober @ Searchmetrics SEO Blog

What’s one of the biggest challenges facing online companies today? Many struggle to create content that is relevant for both the user and for search engine results! Because content production is one area where a data-driven approach remains rare, much depends on guesswork and intuition. For years, we’ve been stuck with the status quo: Microsoft […]

The post Data Meets Creativity: Welcome to a New Era of Online Content! appeared first on Searchmetrics SEO Blog.

Penguin Update 4.0 – Our Impact Analysis

by Stephen Bench-Capon @ Searchmetrics SEO Blog

Google is loosening its chains: Thanks to Penguin 4.0, numerous websites, which had previously been targeted by the filter for web spam or their backlink structure, have now seen a considerable increase in their SEO visibility. Backlink auditing, negative SEO and link reviews – these are the areas where we can expect Penguin, now integrated […]

The post Penguin Update 4.0 – Our Impact Analysis appeared first on Searchmetrics SEO Blog.

Online Reputation Management – Managing online brand experience through Search and Content Optimization

by Daniel Furch @ Searchmetrics SEO Blog

Reputation matters. People buy brands they trust and read news they believe. When the BBC publishes a story about Antarctic penguins flying to South America, people believe it because of the broadcaster’s strong reputation for credibility. April Fool’s jokes are themselves a tool to add percentage points to a corporation’s reputation as likeable, friendly and […]

The post Online Reputation Management – Managing online brand experience through Search and Content Optimization appeared first on Searchmetrics SEO Blog.

Actionable Steps To Do A Social Media Competitive Analysis

by John E Lincoln @ Ignite Visibility

Social media results less than stellar? We’ll let you in on a little secret: it’s not all that hard to fix (usually). In this article, we tell you how to do a social media competitive analysis. With this data, you will be back on track fast. This article will take you through all the steps...

The post Actionable Steps To Do A Social Media Competitive Analysis appeared first on Ignite Visibility.

Searchmetrics Ranking Factors: Rebooting for Relevance

by Holly Miller @ Searchmetrics SEO Blog

The end of the year is a time for reflection, planning and preparation for the coming new year. But it also gives us a chance to become more mindful of our approach and seize the opportunity to do things differently.  That’s why we’re rebooting our annual Searchmetrics Ranking Factors whitepaper, available for download beginning December […]

The post Searchmetrics Ranking Factors: Rebooting for Relevance appeared first on Searchmetrics SEO Blog.

Unwrapping the Secrets of SEO: Optimizing Topics

by Sebastien Edgar @ Searchmetrics SEO Blog

In our last installment of Unwrapping the Secrets of SEO, my colleague Holly Miller outlined the steps to employ in choosing good online topics at the right time, and in good SEO shape. Now it’s time to make sure that those topics you’re writing on will be optimized equally well for users and search engines. It’s time […]

The post Unwrapping the Secrets of SEO: Optimizing Topics appeared first on Searchmetrics SEO Blog.

The Era of Agile Content Creation Backed by Deep Learning

by Jordan Koene @ Searchmetrics SEO Blog

  Creating new content, developing a new idea or pouring resources into a new product is always fraught with risk, for businesses both large and small. Even when you’re reasonably sure you’re on the right track (in our case, focusing on agile content creation backed by deep learning), you must wait patiently for that “Aha! moment. ” It’s […]

The post The Era of Agile Content Creation Backed by Deep Learning appeared first on Searchmetrics SEO Blog.

Unwrapping the Secrets of SEO: “What Should I Write About?”

by Holly Miller @ Searchmetrics SEO Blog

“What should I write about?”   Anyone asking this question might often have two answers. There are two opposing forces one must consider: “What’s happening in our business?” and “What truly matters to our customers?” We’re Unwrapping the Secrets of SEO this week to discuss this conundrum: What should you write about? If you Google “what […]

The post Unwrapping the Secrets of SEO: “What Should I Write About?” appeared first on Searchmetrics SEO Blog.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

New Horizons: Online Experts Weigh in On Google Home and Voice Search

by Daniel Furch @ Searchmetrics SEO Blog

Google Home, the voice-powered smart speaker that lets users ask the Google Assistant questions, has been on the US market since November 2016. With the device now becoming available internationally, we took the opportunity to ask a number of experts about their experience with Google Home so far, and what it could mean for the […]

The post New Horizons: Online Experts Weigh in On Google Home and Voice Search appeared first on Searchmetrics SEO Blog.

Postcards from China: Search Results in China – Baidu’s Big Players

by Marcus Pentzek @ Searchmetrics SEO Blog

Every country has its own national food – and every country has its own national SERPs, right? Well yes and no. Google is the leading search engine in many countries and Google’s search results show a lot of similarities in all countries. But not in China, where Google is largely absent and Baidu dominates with […]

The post Postcards from China: Search Results in China – Baidu’s Big Players appeared first on Searchmetrics SEO Blog.

Easy Search Engine Optimization Anyone Can Do

by Michael Martinez @ SEO Theory

It’s hard to write an article like this without talking about the need for SEO industry standards or pointing out the immense competition among SEO consultants, agencies, tool providers, and (e)book authors for your business dollars.  So I will begin…

Why the Webmaster Won’t Wink at Wicked Widgets

by Sebastien Edgar @ Searchmetrics SEO Blog

Sun-soaked beaches, cheap hotels and panoramic city views are a staple of online travel sites worldwide. So too are those wicked widgets, clickable badges with multiple links back to anchor text – the visible and clickable text in a hyperlink. While some are useful, rental and travel sites quickly learned they also could be profitable. […]

The post Why the Webmaster Won’t Wink at Wicked Widgets appeared first on Searchmetrics SEO Blog.

How to Better Your SEO in an Hour with Internal Link Building

by Kristen McCormick @ ThriveHive

Every small business owner wants to get more traffic to their website.  Organic traffic, in particular, is the most coveted form of traffic and refers to […]

The post How to Better Your SEO in an Hour with Internal Link Building appeared first on ThriveHive.

The future of local search and how it affects SEO

by Vagelis Varfis @ Web SEO Analytics

According to a recent research from the Local Search Association that was recently released for the 4Q of 2012, it is proven that mobile traffic to local sites has been increasing at an exponential growth. The number of PC users … Continue reading

On-Page vs Off-Page SEO

by ThriveHive @ ThriveHive

Advancements in search engine capabilities, as well as their widespread use among consumers, have shifted marketing priorities of businesses big and small today. It’s no longer […]

The post On-Page vs Off-Page SEO appeared first on ThriveHive.

What are the Best Platforms for SEO Test of a Website? - Artz Studio

What are the Best Platforms for SEO Test of a Website? - Artz Studio


Artz Studio

get to know about tools which are best for seo test of your website. perform a great test and then rank your site easily.

Is there Future for Local Search Engines

by callme @ SEO Chat Forums

Hello Friends, Are there any future for local search engines, local business listing engine as google is making its own search listing like to find the restaurants, call taxi etc. What you say?

Are Speed Ranking Factors a Magic 8-Ball for Google?

by Sebastien Edgar @ Searchmetrics SEO Blog

For a while now, the stock answer to the question of whether speed matters much as a Google search ranking factor has been a source of frustration. Even the Magic 8-Ball won’t sidestep the question by answering “Maybe.” Google first broached the subject in 2010 by announcing site speed would be included in rankings, though […]

The post Are Speed Ranking Factors a Magic 8-Ball for Google? appeared first on Searchmetrics SEO Blog.

Content Analysis - SEO Review Tools

Content Analysis - SEO Review Tools


SEO Review Tools

content analysis

Google Panda Update 4.2: Are there any results yet?

by Marcus Tober @ Searchmetrics SEO Blog

After ten long months since the last Panda update, it seems that Google has begun its roll-out of Panda 4.2. We have completed a rapid analysis to present the first winners and losers after this update in this week’s SEO Visibility. The roll-out of this Panda update is expected to take several months to be […]

The post Google Panda Update 4.2: Are there any results yet? appeared first on Searchmetrics SEO Blog.

Failing to Scale Will Make Your SEO Pale

by Sebastien Edgar @ Searchmetrics SEO Blog

The world of SEO can come in all shapes and sizes, and staffing often depends on how much time and energy your company has to do things on its own. If your business prefers to skip the agency or independent contractor route and keep SEO in-house, you’re not alone. Making such a decision is really […]

The post Failing to Scale Will Make Your SEO Pale appeared first on Searchmetrics SEO Blog.

Joomla SEO | Test your website speed & performance

Joomla SEO | Test your website speed & performance


Joomla-SEO

Website speed for your Joomla website is very important. Before optimizating, check your pagespeed using Pagespeed Insights, Yslow, Pingdom Tools or GT-Metrix.

Need a Mobile App? Pick One from a Google App Pack

by Helen Shaughnessy @ Searchmetrics SEO Blog

    Mobile search surpassed desktop search last April and hasn’t looked back.  The mobile discovery mechanism has changed too. Where once you were lucky to get discovered by being an Editor’s Pick in an app store or on a Top 10 list at Lifehacker and elsewhere, Google is taking steps to put search in […]

The post Need a Mobile App? Pick One from a Google App Pack appeared first on Searchmetrics SEO Blog.

Unwrapping the Secrets of SEO: Hacking Your Way to Greater Online Visibility

by Sebastien Edgar @ Searchmetrics SEO Blog

Apple recently completed its World Wide Developers Conference, announcing a slew of new tech toys for consumers and businesses. Yet, when I searched Google for a new MacBook Pro notebook, Apple took only the second spot in my results. What gives? In this week’s Unwrapping the Secrets of SEO, I wanted to have a bit of […]

The post Unwrapping the Secrets of SEO: Hacking Your Way to Greater Online Visibility appeared first on Searchmetrics SEO Blog.

Are Online Directories Still Relevant to Your SEO Strategy?

by Todd Hooge @

About 20 years ago, as the Internet was really taking off, businesses flocked to the idea of having a website. And as more and more businesses got on board, the Internet got crowded - fast. There became a desperate need for a way to catalog all of the information that was being published at breakneck speed. Search engines worked fine, but they weren’t great. They weren’t robust enough, and websites weren’t detailed enough. Things were still in their infancy. Enter the online business directory.

The post Are Online Directories Still Relevant to Your SEO Strategy? appeared first on .

How Etsy Manages HTTPS and SSL Certificates for Custom Domains on Pattern

by Andy Yaco-Mink @ Code as Craft

In April of 2016 Etsy launched Pattern, a new product that gives Etsy sellers the ability to create their own hosted e-commerce website. With an easy-setup experience, modern and stylish themes, and guest checkout, sellers can merchandise and manage their brand identity outside of the Etsy.com retail marketplace while leveraging all of Etsy’s e-commerce tools. […]

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

Online SEO Website Audit and Crawl Analysis Tool

Online SEO Website Audit and Crawl Analysis Tool


Moz

Check for SEO issues like duplicate content and title tags, broken links, missing page elements, and more with Moz Pro’s website audit, crawl, and analysis tool.

HOT RANKINGS MONTH: PRO PLAN DISCOUNT 25% OFF!

by admin @ Web SEO Analytics

We know that SEO entails so many tasks that it can be daunting…thus, we are flying to your rescue by providing you all the necessary SEO tools with our Pro Plan Discount 25% Off … and all you have to do, … Continue reading

Fix Keyword Cannibalization To Prevent Hidden SEO Issues

by Jennifer Johnson @ Alexa Blog

All of your SEO efforts are executed with the goal of making your site easier for Google to crawl and understand. In theory, the clearer your layout, linking, and schema data are, the more likely you are to reap the benefits of search through higher organic traffic and links. However, even the best SEO professionals [...]

The post Fix Keyword Cannibalization To Prevent Hidden SEO Issues appeared first on Alexa Blog.

SEO Benefits of .com Versus Everything Else

by Jordan Koene @ Searchmetrics SEO Blog

Should you go with a .com, .info, .org or dot-something else? Except in very rare instances, it’s almost always best to go with a .com domain name. Sure, you might need to do a .gov or a .edu, but for the vast majority of businesses a .com in your URL is best—for the reasons you […]

The post SEO Benefits of .com Versus Everything Else appeared first on Searchmetrics SEO Blog.

Screaming Frog SEO Spider Update – Version 7.0

by screamingfrog @ Screaming Frog

I’m delighted to announce Screaming Frog SEO Spider version 7.0, codenamed internally as ‘Spiderman’. Since the release of rendered crawling in version 6.0, our development team have been busy working on more new and exciting features. Let’s take a look at what’s new in 7.0. 1) ‘Fetch & Render’ (Rendered...

How to Find, Select & Hire an SEO Consultant

by Dan Kern @ Kern Media

The process of finding, selecting and hiring an SEO consultant–one whom you can work with for the long haul–is not always the easiest task for a marketing executive or business owner. Unless you’re able to get a few quality referrals from your network, your search starts from scratch. Since I’ve been in the SEO industry […]

The post How to Find, Select & Hire an SEO Consultant appeared first on Kern Media.

Test Your Knowledge Of SEO

Test Your Knowledge Of SEO


Search Engine Land

Think you're an SEO guru? Take Eric Enge's SEO quiz and see how well you do!

SEORCH - OnPage SEO Tool

SEORCH - OnPage SEO Tool


SEORCH

SEOrch finds common SEO mistakes and makes suggestions how to improve your website.

How to Audit an XML Sitemap to Uncover Lost Traffic & Revenue Opportunities

by Dan Kern @ Kern Media

For larger websites, auditing the XML Sitemap can oftentimes uncover lost traffic opportunities and provide the insight needed to present a more accurate and trustworthy XML Sitemap to search engines. Taking the time to identify and fix the issues within an XML Sitemap can mean the difference in thousands of visits to your website, and potentially […]

The post How to Audit an XML Sitemap to Uncover Lost Traffic & Revenue Opportunities appeared first on Kern Media.

Research Cloud + Content Performance: Search and Content in a New Dimension!

by Jan Grundmann @ Searchmetrics SEO Blog

With Research Cloud, we’ve completely reinvented our software’s research section to give you a convenient overview of all the important metrics on the performance of any domain. But we wouldn’t be Searchmetrics if we didn’t have more! Our brand-new, and revolutionary Content Performance solution, lets you now check your metrics, including holistic content KPIs, on a detailed page-level and who’s […]

The post Research Cloud + Content Performance: Search and Content in a New Dimension! appeared first on Searchmetrics SEO Blog.

Can social media affect SEO?

by admin @ Web SEO Analytics

Social signals play a significant role on Search Engines Rankings as an effective link building method whilst data deriving from social media are largely used by Search Engines. What is the goal? Increased website referral traffic and higher revenue Social … Continue reading

15 Profitable Black Friday SEO Tips to Maximize Holiday Revenue

by Dan Kern @ Kern Media

Black Friday can be an incredible time for online marketers to target time-sensitive keywords that can result in immediate sales. However, this intense weekend holiday shopping spree is often a last-minute effort by many E-Commerce marketers. Get ahead of the curve with these Black Friday SEO tips, and you’ll have a better chance of raking […]

The post 15 Profitable Black Friday SEO Tips to Maximize Holiday Revenue appeared first on Kern Media.

Drill Down Into Key Segments to Understand and Improve Your Funnel

by Today's Industry Insider @ The Kissmetrics Marketing Blog

The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning, and the last report they check before leaving for the weekend on a Friday. All serious analytics tools have some version of a funnel report, with differing degrees of flexibility and features. Some […]

Smart Reporting: Create Role Specific Reports in Seconds

by Jordan Koene @ Searchmetrics SEO Blog

Good, insightful reports are essential to online business. Depending on the user the KPIs that need to be integrated are different: A CMO needs a high level overview, whereas a SEO needs a detailed report. What sounds easy is often very difficult in practice – and time consuming.   If you have experience creating reports […]

The post Smart Reporting: Create Role Specific Reports in Seconds appeared first on Searchmetrics SEO Blog.

Why the Trump White House Is Having Trouble Performing

by Kirby Burke Jr. @ Searchmetrics SEO Blog

President Trump’s first 100 days in office is an important benchmark. The American electorate wants to see what any president has (or hasn’t) done, and whether that person has held true to the promises made on the campaign trail. In this spirit, I’m revisiting a look at the WhiteHouse.gov site’s performance to see how it […]

The post Why the Trump White House Is Having Trouble Performing appeared first on Searchmetrics SEO Blog.

In or Out? Year in Review of Top Google Winners and Losers in 2016

by Marcus Tober @ Searchmetrics SEO Blog

In the words of fashion icon Heidi Klum, “One day you’re in, the next day you’re out.” These words were never truer for online marketers in 2016. Faced with another year of Google updates and marked changes in strategies for succeeding online, our third-annual Searchmetrics Winners and Losers report reveals that publishers with specific editorial direction […]

The post In or Out? Year in Review of Top Google Winners and Losers in 2016 appeared first on Searchmetrics SEO Blog.

Google Core Update 2016: Analysis of Winners and Losers

by Marcus Tober @ Searchmetrics SEO Blog

The new year has begun with a confirmed Google update. However, what was initially believed to be either a change to Panda or Penguin is in fact a core ranking algorithm update. Here, we take a look at the fresh data from the Searchmetrics Suite. Background to Google update We were expecting a Penguin update […]

The post Google Core Update 2016: Analysis of Winners and Losers appeared first on Searchmetrics SEO Blog.

Why You Should Conduct a Competitor Backlink Analysis

by Kim Cooper @ Alexa Blog

When you perform a competitor backlink analysis, you review websites that are in your industry and/or share an audience similar to yours. During this research, you assess your competitor’s website performance, number of backlinks, and overall online authority. A competitor backlink analysis helps build a digital strategy for your website and allows you to: Assess [...]

The post Why You Should Conduct a Competitor Backlink Analysis appeared first on Alexa Blog.

Why Heaving Bosoms Help You Win Online

by Jordan Koene @ Searchmetrics SEO Blog

  “Oh Lucas, you’re such a tease,” Lady Colebrook replied. Helena had a vision of her thrusting out her well-endowed cleavage by way of offering an inducement. “Do you like to see me beg, is that it?”. -Excerpt from To Save a Sinner by Adele Clee It’s not very often that romance novels and artificial […]

The post Why Heaving Bosoms Help You Win Online appeared first on Searchmetrics SEO Blog.

Google’s Phantom Menace: Publishers clean up your act

by Jordan Koene @ Searchmetrics SEO Blog

Google’s Phantom algorithm updates have been both a surprise and  menace to sites trying to maintain high SEO visibility. Now the search giant is sending a foreboding message to publishing empires: clean up your act. Earlier this month, we pointed to Searchmetrics tracking data that highlighted massive declines in SEO visibility among top publishers, including […]

The post Google’s Phantom Menace: Publishers clean up your act appeared first on Searchmetrics SEO Blog.

Mobilegeddon 2: Are You Facing Godzilla or a Gazelle?

by Jordan Koene @ Searchmetrics SEO Blog

In Hollywood, a box office smash inevitably leads to a sequel or two to keep sales humming. The view from the Googleplex is no different: Coming to screens this May, “Mobilegeddon 2” promises another potentially perilous journey into the world of mobile search. In the past few weeks leading up to the rollout of its […]

The post Mobilegeddon 2: Are You Facing Godzilla or a Gazelle? appeared first on Searchmetrics SEO Blog.

Emotional SEO: Finding your online Cookie Monster

by Jordan Koene @ Searchmetrics SEO Blog

In Apple’s latest iPhone 6s ad, Sesame Street’s Cookie Monster becomes the perfect pitchmonster for the Siri voice assistant. He uses it to set a timer for (you guessed it) baking cookies, and then agonizingly waits while also having Siri play Jim Croce’s “Time in a Bottle”. It’s emotional marketing at its best: For millions […]

The post Emotional SEO: Finding your online Cookie Monster appeared first on Searchmetrics SEO Blog.

Unwrapping the Secrets of SEO: Why Mobile First Matters (and Doesn’t)

by Sebastien Edgar @ Searchmetrics SEO Blog

Much has been said – and will be – about Google’s mobile-first initiative. In today’s world, modern marketers surely will have to come to grips with the snack-sized love mobile users give to content versus desktop brethren who want to dine on a full meal. Another way to look at it is to compare the […]

The post Unwrapping the Secrets of SEO: Why Mobile First Matters (and Doesn’t) appeared first on Searchmetrics SEO Blog.

10 SEO Analysis Tools You Should Be Using

by steve @ Web Gnomes

In a previous post, I presented a massive list of free SEO tools that can help you accomplish various SEO tasks (e.g., backlink investigation, keyword research, etc.). I received a lot of positive feedback about that list, but people consistently requested more SEO analysis tools. Since I’m a man of the people, this post is […]

How to do an Instagram Giveaway

by Halley Belt @ ThriveHive

A great way for your small business to increase social media engagement, get more followers, and attract new customers is to run an Instagram contest or […]

The post How to do an Instagram Giveaway appeared first on ThriveHive.

How to Win the Ring in the App Dating Game

by Jordan Koene @ Searchmetrics SEO Blog

Choosing a mobile app can be like going on an amazingly bad first date. At the outset you’re not sure you’re compatible, but you can’t help digging the look. Then you meet up. Within seconds, you realize it’s a Venus-Mars kind of thing. You’re bored, wonder about ongoing performance issues, and often end up stuck […]

The post How to Win the Ring in the App Dating Game appeared first on Searchmetrics SEO Blog.

Clinton vs Trump 2016: SEO and Content Performance in the US Presidential Election Campaign

by Stephen Bench-Capon @ Searchmetrics SEO Blog

The 2016 Race for the White House is nearing an end. From the first caucuses in Iowa in February, the Democratic and Republican parties each whittled down their lists of candidates, with each settling on their chosen nominee. On November 8, either Hillary Rodham Clinton or Donald John Trump will be elected 45th President of […]

The post Clinton vs Trump 2016: SEO and Content Performance in the US Presidential Election Campaign appeared first on Searchmetrics SEO Blog.

Facebook Ads: The “Must-Have” List

by admin @ Web SEO Analytics

According to Social Media Today, 91% of social marketers saw improved website traffic due to social media campaigns. Companies should design flexible and well-contemplated campaigns that can adapt to a dynamic and constantly changing social media landscape. WSA present you … Continue reading

Battle of the Ad Bulge: How Google Is Slimming Down Search Results

by Holly Miller @ Searchmetrics SEO Blog

To the average person, Google’s search engine results page (SERP) looks no different today than it did a month ago. But for SEO experts, the SERP change is like noticing Google lost weight: all of a sudden, the results page really trimmed down. Google recently (in its usual quiet way) removed the right-rail ads running […]

The post Battle of the Ad Bulge: How Google Is Slimming Down Search Results appeared first on Searchmetrics SEO Blog.

Domain Authority Consolidation: An Observation of dictionary.com

by Holly Miller @ Searchmetrics SEO Blog

by Holly Miller and Sebastien Edgar   A few weeks ago, we noticed five dictionary related domains on the Searchmetrics list of Top 100 SEO Visibility (although technically thesaurus.com is part of the dictionary.com domain), a curious trend since these domains technically all provide the same experience: define the word. However, we noticed recently one […]

The post Domain Authority Consolidation: An Observation of dictionary.com appeared first on Searchmetrics SEO Blog.

3 Ways of Testing SEO With PPC - Brad Geddes's Theories on Marketing

3 Ways of Testing SEO With PPC - Brad Geddes's Theories on Marketing


Brad Geddes's Theories on Marketing

Organic search can be an excellent traffic stream that helps your website increase its visibility, find new customers, and ultimately be a nice source of revenue for your company. However,..

What are top hacks to get search engine optimization jobs?

by Sohail Aslam @ Artz Studio

SEO is one of the few industries in which years of experience means far less than your ability to stay ahead of the curve, adapt to changes and algorithm updates before they arrive, and always put quality content and organic link building strategies above shady SEO tactics. Here is my guide to land a Search …

The post What are top hacks to get search engine optimization jobs? appeared first on Artz Studio.

PPC Ad Testing: Discovering what to test and how to do it

by Brad @ Brad Geddes's Theories on Marketing

Why You Must Test Ads Testing ads is an essential part of any marketer’s life. Your offers change, your competition changes their offers, people change how they interact with messages,..

The post PPC Ad Testing: Discovering what to test and how to do it appeared first on Brad Geddes's Theories on Marketing.

Correlation vs. causality and the Ranking Factors infographic

by Jan Grundmann @ Searchmetrics SEO Blog

This year we introduced a brave new type of infographic in our annual Ranking Factors Study. We are really pleased about all the positive feedback we received for the deck of cards design. Nevertheless, many friends of Searchmetrics have expressed difficulty in correctly interpreting it. Hence this post. Let us briefly delve into the curious, […]

The post Correlation vs. causality and the Ranking Factors infographic appeared first on Searchmetrics SEO Blog.

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

Excel Add-Ins for Searchmetrics Data: Number Crunching and Dynamic Excel Reports with e4SEO

by Daniel Furch @ Searchmetrics SEO Blog

We have great news for all Excel fans and users: there is now a dedicated Excel add-in for our data, which lets you export data from the Suite straight into Excel. “e4seo” enables you to process large amounts of data from our software and create individual reports without having to use a complicated workaround. And […]

The post Excel Add-Ins for Searchmetrics Data: Number Crunching and Dynamic Excel Reports with e4SEO appeared first on Searchmetrics SEO Blog.

How Push Notifications Can Increase User Engagement (With Examples)

by Sherice Jacob @ The Kissmetrics Marketing Blog

It’s hard to imagine going anywhere without your mobile device these days. From kids tethered to their phones, to grandmas Facetiming with their grandkids, our smartphones have become as much a part of our lives as our opposing thumbs. But just how do companies get those opposing thumbs tapping when you’re not in store, checking […]

2 Essential Tools for a Comprehensive Website SEO Test - Alexa Blog

2 Essential Tools for a Comprehensive Website SEO Test - Alexa Blog


Alexa Blog

A website SEO test is one surefire way to make sure your site always follows white hat SEO best practices and performs its best in search.

The Myth of the Google Update

by Michael Martinez @ SEO Theory

People have been chasing search engine algorithms since the 1990s.  They won’t stop even though the algorithms are more elusive now than ever before.  Nonetheless, Web marketers should approach all unofficial announcements and analyses of search algorithm updates and effects…

The Difference between Knee-jerk SEO and What You Need from Your SEO

by Michael Martinez @ SEO Theory

Every day across the world and the Web thousands of search engine optimization professionals give employees, employers, co-workers, clients, and other SEOs their opinions on a variety of topics.  The constant flow of opinion is healthy for the industry.  If…

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

Alexa, How Do I Beat Amazon? Online and The Big Brand Conundrum

by Holly Miller @ Searchmetrics SEO Blog

As the world of online search increasingly gets more technical, with sophisticated algorithms and voice commands becoming an essential part of  everyone’s marketing toolkit, we in the industry must continue to remind ourselves that our core mission is to address the needs of humans who are looking for online moments that matter. Wil Reynolds, founder of Seer […]

The post Alexa, How Do I Beat Amazon? Online and The Big Brand Conundrum appeared first on Searchmetrics SEO Blog.

Basic Crawl Management for SEO

by Michael Martinez @ SEO Theory

Crawl management is integral to search engine optimization. And yet crawl management is so poorly explained by the Web marketing community that many sites mismanage crawl.  What should be one of the fundamental areas of search engine optimization has been…

Does anyone use Press Release Distributions?

by NewDelhiSEO @ SEO Chat Forums

Hello Folks, Does anyone use US / UK press release distribution channels? I am just about to try a premium package from PR newswire. Just making sure if anyone has used any paid press release distribution network and has it delivered in terms of Business / Brand promotion or SEO benefits. I...

Index Bloat: What is It & How to Fix it (Carefully)

by Dan Kern @ Kern Media

Maintaining a refined index in search engines, especially Google, is critical to surviving (and ideally benefiting from) Google’s regular quality-related updates. It’s not the only factor, but it’s an important factor in ensuring that Google deems your site to be “high quality” (assuming the rest of your content is quality; not duplicated with external websites, […]

The post Index Bloat: What is It & How to Fix it (Carefully) appeared first on Kern Media.

Postcards from China: What the Baidu SERPs Look Like

by Marcus Pentzek @ Searchmetrics SEO Blog

In my last blog post, I looked at the top players in the Baidu SERPs. Today, I would like to take a closer look at the search results page itself. In what ways is it similar to the Google search results page we know and love? There are some obvious similarities. Just like on Google, […]

The post Postcards from China: What the Baidu SERPs Look Like appeared first on Searchmetrics SEO Blog.

Google Slapping Mozilla & Better SEO Metrics

by steve @ Web Gnomes

Remember a few months ago when I said, Gnome Likes is “back and better than ever in 2013!” Yeah… me either 😉 In my defense, last month’s newsletter was jam packed with exciting SEO news. But you’re right: that’s not good enough, which is why I’m dusting off the cobwebs for an extra special edition […]

How to Use Buying Keywords to Improve Conversion Rates

by Jennifer Johnson @ Alexa Blog

To attract audiences who are likely to turn into customers, you can target buying keywords that lead searchers with transactional intent into your sales funnel. Understanding Search Intent When a person uses a search engine, they know what they want to find and why they want to find it. They have a search intent that [...]

The post How to Use Buying Keywords to Improve Conversion Rates appeared first on Alexa Blog.

App indexing can increase traffic, conversions, and app installations

by Jordan Koene @ Searchmetrics SEO Blog

App indexing can increase traffic, conversions and app installations—so why isn’t everyone doing it? Way back in 2013, Google announced app indexing: “Wouldn’t it be cool if you could give your users the choice of viewing your content either on the website or via your app, both straight from Google’s search results…Just like it crawls […]

The post App indexing can increase traffic, conversions, and app installations appeared first on Searchmetrics SEO Blog.

SEO test cases to ensure good ranking of your Drupal/Non-Drupal websites

SEO test cases to ensure good ranking of your Drupal/Non-Drupal websites


Zyxware Technologies

Here are some basic SEO tests that you can perform on your Drupal/Non-Drupal website. Whenever a change is made in your site, run these tests for better results and for good SEO ranking. All these test cases points out to possible problems in the Drupal/Non-Drupal website. The observations and results of these tests can then be passed on to the web developer for updations.

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