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SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

6 Customer Journey Mapping Examples: How UX Pros Do It

by Roxana Nasoi @ CXL

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas), there’s some vagueness and obscurity around how to actually create customer journey maps. This article will draw processes and customer journey mapping examples from […]

The post 6 Customer Journey Mapping Examples: How UX Pros Do It appeared first on CXL.

A (Nearly) Comprehensive Guide to On-site Optimization | AudienceBloom

A (Nearly) Comprehensive Guide to On-site Optimization | AudienceBloom


AudienceBloom

So you’re into SEO and you’re ready to get your hands dirty. You might be starting a campaign for the first time, gathering some preliminary research, tryi

Scaling Music Festivals For the Crowd

by Alyssa Cuda @ WP Engine

Organizing and selling tickets for a world-renowned music festivals demands a digital experience platform that is usable, simple, and scalable. Madison House Presents experienced difficulty maintaining site performance and uptime during peak ticket sales prior to migrating to WordPress and WP Engine. Andrew Stone, a representative for Marketing & Technology at MHP, spoke about the necessity [Read More]

The post Scaling Music Festivals For the Crowd appeared first on WP Engine.

The Complete Guide to Building a Brand Online

by The Wix Team @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Just brand it!

The post The Complete Guide to Building a Brand Online appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

Getting Ready for Napa Summit 2017

by Sean ORourke @ Marketing Terms

When you find yourself researching something enough, it often makes sense to blog it. Such is the case with Napa Summit, an SEO/SEM conference on March 30-31 in Napa Valley, CA. After seeing the list of [...]

The post Getting Ready for Napa Summit 2017 appeared first on Marketing Terms.

Choosing Between CRO or SEO's Best Practices | ThemeFuse

Choosing Between CRO or SEO's Best Practices | ThemeFuse


ThemeFuse

Both CRO (conversion optimization rate) & SEO (search engine optimization) are tools to attract traffic and customers; however, they perform on a different basis.

How to Optimize Your Website

How to Optimize Your Website


wikiHow

Optimizing a website can refer to search engine optimization, which increases your website's ranking on search engines, or to performance optimization, which ensures that your website runs quickly and smoothly. Learn how search engines...

Website Optimization Course

Website Optimization Course


Treehouse

In this course we'll cover tools needed in keeping your website in top shape. These tools will help you perform tasks like debugging a problem to improving your page load times.

Underperforming Mobile Pages are Sabotaging Your Revenue. Here’s How to Fix Them.

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Your site gets more traffic from mobile devices than desktops. So… why are your mobile conversions so low? That’s what matters most after all. Right? Right. The typical reason? Your site sucks. Plain and simple. It’s hard to use. The organization is a mess. And it’s slow as a snail. But there’s good news and […]

What is Search Engine Optimization? - Definition & Information

What is Search Engine Optimization? - Definition & Information


Marketing Terms

Definition The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search. Information There is much confusion about [...]

Making Your First API Call with HelloSign

Making Your First API Call with HelloSign

by Angela Molina @ SitePoint

In just 5 minutes, we’ll show you how to start signing documents on your own website using the HelloSign API. Learn more about how else HelloSign could help you through HelloSign’s quick start documents.

Continue reading %Making Your First API Call with HelloSign%

WP Engine Announces Solution Center. Search Innovative Solutions for WordPress.

by David Vogelpohl @ WP Engine

WP Engine powers hundreds of thousands of WordPress digital experiences for over 70,000 customers around the world. In order to help our global customers discover and implement innovative solutions for optimizing WordPress digital experiences, WP Engine is releasing the WP Engine Solution Center. The Solution Center is a directory of innovative solutions for optimizing WordPress [Read More]

The post WP Engine Announces Solution Center. Search Innovative Solutions for WordPress. appeared first on WP Engine.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

11 Keys to Starting Your Own Business on a Tight Budget

by Jillian Altit @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Don't break the bank!

The post 11 Keys to Starting Your Own Business on a Tight Budget appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)


Hobo

Updated: SEO for Beginners 2016. A guide to search engine optimisation for Google in the UK and aimed at beginners.

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

15 Pinterest-Worthy Picnic Ideas for Labor Day

by Nathaly Schneider @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Make this long weekend a labor of love

The post 15 Pinterest-Worthy Picnic Ideas for Labor Day appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

Homepages Rarely Convert Because These 6 Elements Are Often Ignored

by Today's Industry Insider @ The Kissmetrics Marketing Blog

No, this headline isn’t clickbait. This article does contain critical homepage elements that are often overlooked. And you might be ignoring them. In fact, the examples I share here are a sure sign that many marketers still ignore critical homepage elements. And conversions are lost for these simple reasons. I’m not going to rehash what […]

What Your Desk Says About You

by Chen Attias @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Which one are you?

The post What Your Desk Says About You appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

Tumblr SEO: An Internet Marketers Guide to Owning Tumblr

by Patrick Coombe @ Elite Strategies

An Intro to Tumblr SEO Hello there to our loyal followers and new fans alike.  Today we will be talking about the wonderful world of

Speed Up WordPress - 17 Ways to Optimize WordPress Sites

Speed Up WordPress - 17 Ways to Optimize WordPress Sites


TechTage

Is your blog slow? Speed up WordPress with this extensive, easily understandable guide on optimizing WordPress spanning over 2,500 words.

Optimization & Testing

Optimization & Testing


SiteSpect

Drive Revenue, Mitigate risks and reduce costs Rigorous testing and optimization of digital properties can help companies better understand the factors that increase conversions, drive revenue, mitigate risk and reduce costs. SiteSpect offers industry-leading testing solutions covering all facets of digital properties, from the look-and-feel of a site to the back-end functionality.

Landing Page Optimization: The Better Than Ultimate Guide

Landing Page Optimization: The Better Than Ultimate Guide


CXL

From first click to final conversion, this landing page optimization guide breaks down the entire customer journey.

How to Create a Beautiful Logo

by Taira Sabo @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Loco for logos!

The post How to Create a Beautiful Logo appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

3 Reasons Your AdWords Traffic Is Not Qualified

by Today's Industry Insider @ The Kissmetrics Marketing Blog

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]

On Page SEO - Everything You Need to Know | SEJ

On Page SEO - Everything You Need to Know | SEJ


Search Engine Journal

What is on-page SEO? How can you use it to generate traffic and increase your search presence? Learn everything you need to know in this indepth guide.

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

Web Site Optimization: 13 Simple Steps Article — SitePoint

Web Site Optimization: 13 Simple Steps Article — SitePoint


SitePoint

Earlier this year, the Yahoo! Performance Team published a series of front-end performance optimization "rules" for optimizing a site. In this tutorial, Stoyan takes the lead, showing us step-by-step how to implement the rules to achieve the ultimate in speed and performance, no matter what your system's specifications.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

On-page SEO: 10 Simple Tips for Getting Ranked on Google

On-page SEO: 10 Simple Tips for Getting Ranked on Google


Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

On-page SEO helps Google understand your site so they can display it in search results. Learn why it's important and how to easily do it on your site.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

Inheriting an SEO Penalty from Another SEO Company

by Patrick Coombe @ Elite Strategies

In the past few years, we’ve encountered a number of scenarios where we start working with a new client, and 2-3 months later the client

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

How to Do a Cartwheel

How to Do a Cartwheel

by @ How to of the Day

The cartwheel is a basic gymnastics skill that will strengthen your upper body and help you work your way up to more advanced moves. There are two basic types: the front-to-back and the side-to-side cartwheel. With the side-to-side cartwheel, you'll start and end in the same direction. Performing the front-to-back cartwheel will land you facing the opposite direction in which you began. The front-to-back is the most common type of cartwheel. To learn either type you’ll need to find a safe environment in which you can practice placing your hands and feet in a way that’ll propel you forward and upside down.

How to Write a Resume and Land Your Dream Job

by Chase Lepard @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

You Got This!

The post How to Write a Resume and Land Your Dream Job appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

Website Performance & Optimization | Cloudflare

Website Performance & Optimization | Cloudflare


Cloudflare

Our web content optimization service can automatically minify(CSS, JS, HTML), compress (GZIP), optimize images and serve JavaScript asynchronously.

?? 2017 Guide: WordPress Site Speed Optimization for SEO

?? 2017 Guide: WordPress Site Speed Optimization for SEO


Elite Strategies

Make your Wordpress website load quicker and rank higher using this WordPress site speed optimization guide for search engine optimization.

The Ultimate Guide to Off-Page SEO

The Ultimate Guide to Off-Page SEO


Neil Patel

Off-page search engine optimization is not just about links. It goes deeper than that. For example, brand mentions (your site URL or brand name mentioned on another site without a hyperlink) are an integral aspect of off-page search signals. As smart bloggers and content marketers, we usually start with on-page SEO. But we don’t stop there. Because, …

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization?


Search Engine Land

Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more.

Is Your Website Optimized for Social Media? | Simply Measured

Is Your Website Optimized for Social Media? | Simply Measured


Simply Measured

Metadata can be an easily overlooked facet of social marketing, pawned off on the web developer or SEO specialist, but if you're the one responsible for content being shared on social, then this should fall squarely on your shoulders. Social metadata can make the difference between your website content being shared, clicked on, or completely ignored. What Is Metadata and Why Should You Care? Metadata is defined by WhatIs.com as "data that describes other data." A website is just a bunch of data, and its metadata describes that data, breaking down all sorts of things. From how long a page is, to which keywords matter, and what images are on a page, metadata tells other parts of the internet what your site actually is, but in a CliffNotes version. 2016 Social Marketing Planning Guide When we think about metadata, we think of SEO and search engines crawling a website, but metadata is just as useful to the social marketer. When a link to your site - be it a blog post, product, or homepage

Ranking your local business part 3: Website optimization • Yoast

Ranking your local business part 3: Website optimization • Yoast


Yoast

Want to rank high locally? Make your website fit for local SEO. Here you can learn all about optimizing your website for local search!

In Search of the Perfect Landscape Picture with Albert Dros

by Jonathan Sitbon @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Volcano + Milky Way = BOOM!

The post In Search of the Perfect Landscape Picture with Albert Dros appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

SEO: Content Cruft Cleanup Case Study

by Patrick Coombe @ Elite Strategies

If you’ve been paying attention to a lot of the case studies in various SEO blogs, you’ll see more and more articles about content pruning,

7 Key Lessons I’ve Learned Working at CXL

by Alex Birkett @ CXL

After about 2.5 years, today is my last day working on growth and content at CXL. It’s been nothing but an awesome experience – I’ve been able to work on impactful projects, learn a ton about optimization and digital marketing, and work alongside the brightest minds in CRO. To celebrate my experience and to pass […]

The post 7 Key Lessons I’ve Learned Working at CXL appeared first on CXL.

Burlington Bytes Builds Blockade

by Sarah Cootey @ Burlington Bytes

What has our Burlington Bytes development team been up to these days? They’ve recently released a visual page builder that assists with your WordPress formatting needs. We’re proud to introduce you to Blockade, a plugin that let’s you take control of your WordPress content. Blockade doesn’t replace the current WordPress visual editor TinyMCE. Instead it […]

ORM and SERP Sculpting: A Reputation Management Tactic for 2017

by Patrick Coombe @ Elite Strategies

Without question, one of the most anxiety provoking tasks we do as SEO’s is online reputation management. In addition to the normal deadlines and tasks

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

June 2017 Newsletter

by darcy56 @ SEO Web Mechanics

New TEXT MESSAGES Options in Google Ads Are you using AdWords? If you are running Call Ads you can now add a TEXT button that will allow searchers to direct contact you via Text! This is ideal for emergency services and business that are targeting Millenials, GenX & GenY. Younger users prefer text to any […]

Tips From The Experts – What is Community Management?

by Manu Cohen @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Let's socialize :)

The post Tips From The Experts – What is Community Management? appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

April 2017 Newsletter

by darcy56 @ SEO Web Mechanics

Is Your Site Secure? An SSL is a minimal expense to protect your site & visitors! Google is now marking sites as “secure” if they have an SSL installed. An SSL give you better up time, a static IP address and encrypts your data which helps prevent malware & hacking bots from infecting your site. […]

On-Site SEO

On-Site SEO


Moz

On-page SEO is the practice of optimizing individual web page's content and HTML source code to rank higher and earn more relevant traffic in search engines.

What Is Search Engine Optimization And Why Is It Important

What Is Search Engine Optimization And Why Is It Important


reliablesoft.net

Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. What is SEO? Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be

How to Measure Content Marketing ROI: A Simple 4 Step Process

by Bill Widmer @ CXL

Knowing how to measure content marketing ROI, like measuring optimization ROI, is hard. And complicated. Or is it? Andy Crestodina, founder of Orbit Media Studios, and I did some digging to figure out the easiest way to measure content returns. Here’s what we found: Measuring content ROI is really as simple as knowing your conversion rate. […]

The post How to Measure Content Marketing ROI: A Simple 4 Step Process appeared first on CXL.

Breadcrumbs and SEO: A mandatory ingredient in any SEO strategy

by Patrick Coombe @ Elite Strategies

Breadcrumbs can be traced back for decades as a staple in web designs on websites large and small. Over the years, their importance have grown

5 Amazing Plugins For WordPress Site Optimization | WP Engine

5 Amazing Plugins For WordPress Site Optimization | WP Engine


WP Engine

Welcome to “Plugged In” where we look at WordPress plugins in various categories. This week we inspect several plugins that can help optimize your site for improved performance. Whether it be lightening up your database or stripping images of unneeded metadata, these plugins can assist with WordPress site optimization to make your web pages run faster …

Site Optimization - the Footer - Revenue Conduit

Site Optimization - the Footer - Revenue Conduit


Revenue Conduit

It is often believed that customers do not scroll all the way to the bottom of pages on ecommerce home pages and heat maps show this to be true. So it is assumed that customers don’t look at the footer and many companies worry less about the footer than they should. In actuality, the footer …

Online Scheduling Masters: 8 Gorgeous Wix Bookings Sites

by Taira Sabo @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Will you resist?

The post Online Scheduling Masters: 8 Gorgeous Wix Bookings Sites appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

8 ways to optimize your site for mobile | Webdesigner Depot

8 ways to optimize your site for mobile | Webdesigner Depot


Webdesigner Depot

When the world shifted from desktop computers to mobile devices, designers became even more focused on UX. Although the user interface plays an important role in creating mobile-friendly designs, the user experience has now become equally important, especially since we now have more devices to focus on and user experience differs with the type of device. UX is something that spans beyond the boundaries of graphics and aesthetics. Just like Rahul Varshney, the co-creator of foster.fm, says: A UI without UX is like a painter slapping paint onto canvas without thought. Rahul was right on with this analogy. You may have the most appealing, user-friendly, unique, and functional desktop version of your website, but if you're not taking the mobile experience into consideration, you are just painting without any thought. So, what separates a good mobile experience from a bad one? It's not too difficult to separate the key components that make up a highly effective, optimized, and user-focused

A 10-Step Process to De-Risk Your Redesign Projects

by Andy McKenna @ CXL

What we know today as a “website redesign” isn’t what it used to be.  ‘Radical’ website redesign – where the company embarks on a ‘big-bang’ website overhaul – is becoming less common these days – which is generally a good thing, and there are a number of reasons why. Pretty much every UX/CRO expert and […]

The post A 10-Step Process to De-Risk Your Redesign Projects appeared first on CXL.

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

How One of Apple's Key Privacy Safeguards Falls Short

How One of Apple's Key Privacy Safeguards Falls Short

by Andy Greenberg @ Feed: All Latest

Apple has boasted of its use of a cutting-edge data science known as "differential privacy." Researchers say they're doing it wrong.

WordPress Weekly Digest: 9/11/17

by Alyssa Cuda @ WP Engine

Every week brings fresh updates and news in the world of WordPress. This week we talk about all things SEO, automatic WordPress updates and more!  Doc Pop’s News Drop: Should WordPress Auto-Update Older Versions? Is it realistic and plausible to auto-update WordPress sites to up-to-date versions? Doc helps investigate this question. 8 OFF-PAGE SEO PRACTICES [Read More]

The post WordPress Weekly Digest: 9/11/17 appeared first on WP Engine.

How to Analyze Your A/B Test Results with Google Analytics

by Silver Ringvee @ CXL

A/B testing tools like Optimizely or VWO make testing easy, and that’s about it. They’re tools to run tests, and not exactly designed for post-test analysis. Most testing tools have gotten better at it over the years, but still lack what you can do with Google Analytics – which is like everything. When you run […]

The post How to Analyze Your A/B Test Results with Google Analytics appeared first on CXL.

May 2017 Newsletter

by darcy56 @ SEO Web Mechanics

Back Up Your Website! There are all kinds of dangers lurking on the web – from malware to viruses, you need to be sure you have a clean copy of your site saved!   There are back up storage options with most hosting providers. Ex: GoDaddy offer secure back ups for $1.99 a month – […]

How Voice Search is Changing the SEO Game

by Ruth Eschenheimer @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

"Ok Wix, what's voice search?"

The post How Voice Search is Changing the SEO Game appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

10 Steps to Optimizing Your Web Page in 2014

10 Steps to Optimizing Your Web Page in 2014


The Daily Egg

Not satisfied with your website`s performance? Here are 10 steps for optimizing your web pages for search, traffic and conversions.

Make Your Website Seen in 2017

by Haley Brennan @ Burlington Bytes

In a fast paced world of digital advertising, businesses often overlook a major piece of the online marketing puzzle: SEO. Search engine optimization isn’t just about making sure your website is easily interpreted and indexed by Google and other search engines, but it’s also about making sure your visitors can interpret the information you put […]

August 2017 Newsletter

by darcy56 @ SEO Web Mechanics

What is your Site’s Load Time?  Site Speed is Critical to Success Up Your Rankings by Improving Site Speed Test your sites performance on mobile with Google and receive recommendations for improving performance across all devices. Test how mobile-friendly your site is. Find out how well your site works across mobile and desktop devices. https://testmysite.thinkwithgoogle.com/    If […]

18 Top A/B Testing Tools Reviewed by CRO Experts

by Catherine Cheng @ CXL

At this point in time, the field is flooded with solutions. Finding a proper A/B testing tool isn’t the problem anymore. Now, the problem is choosing the right one. If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. Though you could […]

The post 18 Top A/B Testing Tools Reviewed by CRO Experts appeared first on CXL.

A History of Famous Google Penalties

by Patrick Coombe @ Elite Strategies

Over the past 2 decades there have been a number of high profile Google search penalties. These penalties range from innocent mistakes, to blatant disregard

The 2017 State of Conversion Optimization Report

by Alex Birkett @ CXL

In this 2017 State of the Conversion Optimization Report, we gave a 26 question survey to 333 people who work in the optimization space. We partnered with Sentient Ascend, the AI optimization software company, for the survey AI, and we learned a ton of interesting things about the CRO space. A lot of what we […]

The post The 2017 State of Conversion Optimization Report appeared first on CXL.

18 Tips for Website Performance Optimization

18 Tips for Website Performance Optimization


KeyCDN Blog

Optimizing and speeding up your website is always something that should be top priority. Check out these 18 tips for website performance optimization. 

SEO: Dwelling on Dwell Time (The Hidden Analytics Metric)

by Patrick Coombe @ Elite Strategies

Dwell Time or “dwellz” as the young SEO’s in our office like to call it (ok , no one really calls it that) is a

Getting to the top of Search:

by mgreentree @ SEO Web Mechanics

To achieve success: follow best practices for SEO & Rankings. Top 4 Best Practice Recommendations (from Google): Provide high quality content.   Make your site mobile friendly. Use informative titles and meta data. Add a site search box  Make your site more valuable to readers and your rankings will improve! Read more at Google ——————————————————–  Free website evaluations […]

On-Page Ranking Factors

On-Page Ranking Factors


Moz

On-page ranking factors are the aspects of a given web page that influence search engine ranking: title tag, URL, meta description, on-page content, image alt text, etc.

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

What exactly is a manual SEO audit?

by Patrick Coombe @ Elite Strategies

We get asked quite often: what tools do you do to perform an SEO audit? The short answer: we don’t use any tools. The long

The Ultimate WordPress Site Speed Guide for SEO

by Patrick Coombe @ Elite Strategies

If you’ve been in the SEO game long enough, you’ll know that site speed is a huge factor when it comes to ranking and overall

Conversion/Revenue Optimization by Optimizely & Google Partner

Conversion/Revenue Optimization by Optimizely & Google Partner


Blast Analytics & Marketing

Improve your marketing and website goal conversion by removing barriers and aligning your efforts with your customer's journey. Start with an audit.

5 Ways to Optimize Your WordPress Site for Mobile | Pagely®

5 Ways to Optimize Your WordPress Site for Mobile | Pagely®


Pagely®

It's critical that you work on your mobile user experience. Let’s look at 5 ways you can optimize your WordPress site today.

9 Ways to Supercharge Your Email Click-Through Rates

by Victor Ijidola @ CXL

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason. But the […]

The post 9 Ways to Supercharge Your Email Click-Through Rates appeared first on CXL.

Searchmetrics Site and Link Optimization

Searchmetrics Site and Link Optimization


Searchmetrics

Searchmetrics site and link optimization helps optimize both site and internal link structure maximizing relevance and visibility.

How SEO Works - Search Engine Optimization Ranking Factors

How SEO Works - Search Engine Optimization Ranking Factors


Shopify

SEO is considered by some as the holy grail of internet marketing. Learn how it works and how to take advantage of the ranking factors to drive more visitors and sales to your website.

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