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Underperforming Mobile Pages are Sabotaging Your Revenue. Here’s How to Fix Them.

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Your site gets more traffic from mobile devices than desktops. So… why are your mobile conversions so low? That’s what matters most after all. Right? Right. The typical reason? Your site sucks. Plain and simple. It’s hard to use. The organization is a mess. And it’s slow as a snail. But there’s good news and […]

13 Ways to Immediately Improve SEO Ranking of Your Website

13 Ways to Immediately Improve SEO Ranking of Your Website


Jeffbullas's Blog

Discover the easiest ways to improve SEO ranking of your website almost overnight. Increase your rankings in Google and other search engines.

May 2017 Newsletter

by darcy56 @ SEO Web Mechanics

Back Up Your Website! There are all kinds of dangers lurking on the web – from malware to viruses, you need to be sure you have a clean copy of your site saved!   There are back up storage options with most hosting providers. Ex: GoDaddy offer secure back ups for $1.99 a month – […]

Quality Signals that May have Affected the March 2017 Google Fred Update

by Michael Martinez @ SEO Theory

Googler Gary Illyes declared that unless otherwise given a name by Google ALL of their search “updates” will be referred to as “Fred”.  He was joking but, honestly, I like that.  Some years ago I wrote a brief article titled…

How to Analyze Your A/B Test Results with Google Analytics

by Silver Ringvee @ CXL

A/B testing tools like Optimizely or VWO make testing easy, and that’s about it. They’re tools to run tests, and not exactly designed for post-test analysis. Most testing tools have gotten better at it over the years, but still lack what you can do with Google Analytics – which is like everything. When you run […]

The post How to Analyze Your A/B Test Results with Google Analytics appeared first on CXL.

How To Fetch & Render (Almost) Any Site

by screamingfrog @ Screaming Frog

From time to time, we’ve struggled to get access to Google Search Console quickly from a client to perform a fetch and render. Or, we’ve just wanted to perform a fetch and render on a third party site that isn’t verified to us, to understand how it renders, or test...

How to Create a Beautiful Logo

by Taira Sabo @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Loco for logos!

The post How to Create a Beautiful Logo appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

51 Profitable SEO Niches to Dominate with Low Competition

by Glen @ ViperChill

Today I’m going to reveal some of the most interesting online niches where there is a lot of money to be made. These are niches which have a level of competition that allows you to compete, and fast. In other words, I wouldn’t expect to be waiting years (or even months, in many cases) to […]

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

How To Audit Backlinks In The SEO Spider

by screamingfrog @ Screaming Frog

There’s plenty of reasons you may wish to audit backlinks to a website, whether it’s to check the links are still live and passing link value, they’ve been removed or nofollowed after a link clean up, or you want to get more data on the links which Google Search Console...

Ten Steps Towards Optimizing Your Site for Search

Ten Steps Towards Optimizing Your Site for Search


Lifewire

Search engine optimization can be intimidating, but it doesn't have to be.Learn more about search engine optimization and how you can optimize your site for search engines and searchers in ten easy steps.

How to Steal the Next Billion Dollar Website Idea: A Case Study

by Glen @ ViperChill

On the 15th of January 2008 the domain name Groupon.com went live for the first time. 2008 was also the year that IndieGogo became one of the first ‘crowdfunding’ websites. A year later, the biggest rivals of each would launch in the form of Living Social and Kickstarter. At the start of 2012 Uber – […]

Site Champion - SEO Strategy | SLI Systems

Site Champion - SEO Strategy | SLI Systems


SLI Systems

Increase page visibility to your site with Site Champion. It creates a dynamic SEO strategy based on the behavior of your site's visitors. Request a demo!

The State of Link Building 2016: What I Learned Manually Analysing 1,000 Search Results

by Glen @ ViperChill

Do private blog network’s still work? Does a higher word-count help your pages rank better? Did Glen really spend 60 hours on this article? I hope to answer all of these questions and many more in my new behind the scenes report on the current state of link building. I can clarify I did spend […]

10 Tips to Optimizing On-Site Search - Ecommerce Consulting

10 Tips to Optimizing On-Site Search - Ecommerce Consulting


Ecommerce Consulting

10 inexpensive and easy ways to increase conversion rates in on-site search!

What Your Desk Says About You

by Chen Attias @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Which one are you?

The post What Your Desk Says About You appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

Basic Crawl Management for SEO

by Michael Martinez @ SEO Theory

Crawl management is integral to search engine optimization. And yet crawl management is so poorly explained by the Web marketing community that many sites mismanage crawl.  What should be one of the fundamental areas of search engine optimization has been…

Build an Email List With Your WordPress Website in 3 Simple Steps

by Megan Hendrickson @ DreamHost.blog

Building a WordPress website is an excellent way to grow your business, display your portfolio, or establish yourself as an authority in your field. What’s more, it can serve as an excellent jumping-off point for various forms of marketing. In particular, email marketing is a strategy that can help promote your site and what it has […]

The post Build an Email List With Your WordPress Website in 3 Simple Steps appeared first on DreamHost.blog.

How 16 Companies are Dominating the World’s Google Search Results

by Glen @ ViperChill

In the Academy Award-nominated film Food Inc, filmmaker Robert Kenner reveals how the varied choice of items we see on the shelves of supermarkets is actually a false presumption. Instead, that seemingly endless variety is actually controlled by just a handful of companies. Today I’m going to reveal how the huge diversity we perceive in […]

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

How 16 Companies are Dominating the World’s Google Search Results

by Glen @ ViperChill

In the Academy Award-nominated film Food Inc, filmmaker Robert Kenner reveals how the varied choice of items we see on the shelves of supermarkets is actually a false presumption. Instead, that seemingly endless variety is actually controlled by just a handful of companies. Today I’m going to reveal how the huge diversity we perceive in […]

How to Steal the Next Billion Dollar Website Idea: A Case Study

by Glen @ ViperChill

On the 15th of January 2008 the domain name Groupon.com went live for the first time. 2008 was also the year that IndieGogo became one of the first ‘crowdfunding’ websites. A year later, the biggest rivals of each would launch in the form of Living Social and Kickstarter. At the start of 2012 Uber – […]

August 2017 Newsletter

by darcy56 @ SEO Web Mechanics

What is your Site’s Load Time?  Site Speed is Critical to Success Up Your Rankings by Improving Site Speed Test your sites performance on mobile with Google and receive recommendations for improving performance across all devices. Test how mobile-friendly your site is. Find out how well your site works across mobile and desktop devices. https://testmysite.thinkwithgoogle.com/    If […]

Search Engine Optimization for Your Website: a Brief Guide

Search Engine Optimization for Your Website: a Brief Guide


UUA.org

Search Engine Optimization (SEO) is about making sure your pages are well-formed:

Screaming Frog SEO Spider Update – Version 7.0

by screamingfrog @ Screaming Frog

I’m delighted to announce Screaming Frog SEO Spider version 7.0, codenamed internally as ‘Spiderman’. Since the release of rendered crawling in version 6.0, our development team have been busy working on more new and exciting features. Let’s take a look at what’s new in 7.0. 1) ‘Fetch & Render’ (Rendered...

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

Internal Site Search: How To Diagnose Problems & Maximize Conversions Today

Internal Site Search: How To Diagnose Problems & Maximize Conversions Today


Internet Marketing Ninjas Blog

If your online store product catalog includes hundreds or more product SKU’s, visitors may be finding it difficult to meet their navigational needs. Although this is most commonly seen on sites belonging to multichannel retailers, any large e-commerce site can encounter this problem. According Dave Yang  in his article titled Site Search Increases Conversion Rates, Average Order Value and Loyalty, “Quality e-commerce site search has been known to dramatically increase... [Read More...]

11 Keys to Starting Your Own Business on a Tight Budget

by Jillian Altit @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Don't break the bank!

The post 11 Keys to Starting Your Own Business on a Tight Budget appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

Getting to the top of Search:

by mgreentree @ SEO Web Mechanics

To achieve success: follow best practices for SEO & Rankings. Top 4 Best Practice Recommendations (from Google): Provide high quality content.   Make your site mobile friendly. Use informative titles and meta data. Add a site search box  Make your site more valuable to readers and your rankings will improve! Read more at Google ——————————————————–  Free website evaluations […]

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

22 Ways To Analyse Logs Using The Log File Analyser

by screamingfrog @ Screaming Frog

Log Files are an incredibly powerful, yet underutilised way to gain valuable insights about how each search engine crawls your site. They allow you to see exactly what the search engines have experienced, over a period of time. Logs remove the guesswork, and the data allows you to view exactly...

The Benefits of Pay-Per-Click Advertising for Practices

by AudiologyDesign @ AudiologyDesign

When it comes to businesses competing for space on the first page of top search engines like Google and Bing, competition can be fierce. In order to make sure your...

The post The Benefits of Pay-Per-Click Advertising for Practices appeared first on AudiologyDesign.

Tips From The Experts – What is Community Management?

by Manu Cohen @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Let's socialize :)

The post Tips From The Experts – What is Community Management? appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

10 Smart Ways to Effectively Secure Your WordPress Website

by Megan Hendrickson @ DreamHost.blog

You’ve worked hard to create your website and likely spent a ton of time and effort maintaining it. Your site may even be vital to your livelihood — you need those sweet dollar, dollar bills to keep your business afloat. And that, friends, is why making your website as secure as possible is vitally important. […]

The post 10 Smart Ways to Effectively Secure Your WordPress Website appeared first on DreamHost.blog.

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)


Hobo

Updated: SEO for Beginners 2016. A guide to search engine optimisation for Google in the UK and aimed at beginners.

How to Integrate Guest Blogging Into Your Content Marketing Strategy

by Kelsey Meyer @ Content Marketing Institute

Is your content marketing strategy missing the guest-contributed content piece of the puzzle? Learn more about why your content published on third-party sites can make a critical difference – and how to get started. Continue reading

The post How to Integrate Guest Blogging Into Your Content Marketing Strategy appeared first on Content Marketing Institute.

How to Optimize Your Website for Search Engine Use

How to Optimize Your Website for Search Engine Use


wikiHow

Content still reigns as the king in the world of Search Engine Optimization (SEO). Some websites get on top of search engine rankings because of high-powered link building campaigns, but when you talk about visitor loyalty and traffic...

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

7 Key Lessons I’ve Learned Working at CXL

by Alex Birkett @ CXL

After about 2.5 years, today is my last day working on growth and content at CXL. It’s been nothing but an awesome experience – I’ve been able to work on impactful projects, learn a ton about optimization and digital marketing, and work alongside the brightest minds in CRO. To celebrate my experience and to pass […]

The post 7 Key Lessons I’ve Learned Working at CXL appeared first on CXL.

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

18 Top A/B Testing Tools Reviewed by CRO Experts

by Catherine Cheng @ CXL

At this point in time, the field is flooded with solutions. Finding a proper A/B testing tool isn’t the problem anymore. Now, the problem is choosing the right one. If you work in conversion optimization – whether at an agency, in-house, or as a consultant – you almost certainly run A/B tests. Though you could […]

The post 18 Top A/B Testing Tools Reviewed by CRO Experts appeared first on CXL.

SEO Tips for Home Business Owners

SEO Tips for Home Business Owners


The Balance

Search engine optimization SEO overview and tutorial to help get your site ranked on Google and other search engines.

This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time

This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time

by Joe Pulizzi @ Content Marketing Institute

We discuss the possibility of Google buying Marketo and Trade Desk's fight against ad fraud. Our rants and raves feature two music content innovators; then we close with an unlikely source of content inspiration: Warsaw, Indiana. Continue reading

The post This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time appeared first on Content Marketing Institute.

SEO Made Simple: A Step-by-Step Guide

SEO Made Simple: A Step-by-Step Guide


Neil Patel

Guess how many blog posts are published each day. Any ideas? Over 2 million. That means 46 people have pressed publish by the time you read these 4 sentences. This makes it kinda tough to stand out. But you have to, if you want to make your blog a successful one, that is. While I …

6,595 Words on a Traffic Generation Tactic You’re Not Using (But Should Be)

by Glen @ ViperChill

I would argue that when it comes to making money online, the most important skill you need is not in being able to find untapped niches, knowing how to do A/B testing, creating attractive websites or even having a great ability to write. Instead, the most sought after skill in my eyes is being able […]

Screaming Frog Drinking Bottles Giveaway

by screamingfrog @ Screaming Frog

It’s time for another giveaway. This time, you can win some very cool Screaming Frog aluminium drinking bottles. You’ve probably been told you should drink more (water), so why not keep hydrated in SEOtyle? Sorry. The large capacity (770ml) and twist on lid make them perfect for water at your...

SEO for Beginners: How to Optimize Your Content for Search

SEO for Beginners: How to Optimize Your Content for Search


AddThis Academy

Get our SEO tips for beginners and learn how to increase traffic to your website by optimizing your content for search.

In Search of the Perfect Landscape Picture with Albert Dros

by Jonathan Sitbon @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Volcano + Milky Way = BOOM!

The post In Search of the Perfect Landscape Picture with Albert Dros appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

12 Important SEO Tips for Your Website

12 Important SEO Tips for Your Website


Goins, Writer

This is part of The Beginner’s Guide to Search Engine Optimization series, written for humans, not robots. Today, we’re talking about optimizing your whole website for search engines.

Easy Search Engine Optimization Anyone Can Do

by Michael Martinez @ SEO Theory

It’s hard to write an article like this without talking about the need for SEO industry standards or pointing out the immense competition among SEO consultants, agencies, tool providers, and (e)book authors for your business dollars.  So I will begin…

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

Bad SEO Advice You Should Still Avoid

by Michael Martinez @ SEO Theory

I should create a “Bad SEO Advice” category and collect all the articles I have written about it through the years in one place.  There are days when I am tempted to go back and “update” old articles about bad…

How to Measure Content Marketing ROI: A Simple 4 Step Process

by Bill Widmer @ CXL

Knowing how to measure content marketing ROI, like measuring optimization ROI, is hard. And complicated. Or is it? Andy Crestodina, founder of Orbit Media Studios, and I did some digging to figure out the easiest way to measure content returns. Here’s what we found: Measuring content ROI is really as simple as knowing your conversion rate. […]

The post How to Measure Content Marketing ROI: A Simple 4 Step Process appeared first on CXL.

Search Optimization

Search Optimization


Adobe Portfolio Knowledgebase & FAQ

To change or update your Search Optimization for your Portfolio, refer to the Toolbar on the left-hand side of your screen and click the "Edit your settings" gear icon . From there you ca...

Increasing your site’s visibility to search engines

Increasing your site’s visibility to search engines


Help

This guide shows you how to use Squarespace's SEO-targeting features and other tools to increase your site's visibility to search engines.Note: Before you begin, please note that SEO strategy fal...

101 Ways to Improve Your Website’s SEO

101 Ways to Improve Your Website’s SEO


AudienceBloom

This is the goal of search engine optimization (SEO), but getting your site to rank that high—especially in a competitive environment—isn’t exactly straightforward.

Screaming Frog SEO Spider Update – Version 8.0

by screamingfrog @ Screaming Frog

I’m excited to announce the release of Screaming Frog SEO Spider 8.0, codenamed internally as ‘All J’s must go’. Our team have been busy in development working on some exciting new features, so let’s get straight to it, and talk about what’s new in version 8.0. 1) Updated User Interface...

10 Steps to Optimizing Your Web Page in 2014

10 Steps to Optimizing Your Web Page in 2014


The Daily Egg

Not satisfied with your website`s performance? Here are 10 steps for optimizing your web pages for search, traffic and conversions.

Hide admin bar for different roles

by mykhailokarhut @ WordPress Plugins

Appropriate for sites where there is a few users.

51 Profitable SEO Niches to Dominate with Low Competition

by Glen @ ViperChill

Today I’m going to reveal some of the most interesting online niches where there is a lot of money to be made. These are niches which have a level of competition that allows you to compete, and fast. In other words, I wouldn’t expect to be waiting years (or even months, in many cases) to […]

How to Do a Cartwheel

How to Do a Cartwheel

by @ How to of the Day

The cartwheel is a basic gymnastics skill that will strengthen your upper body and help you work your way up to more advanced moves. There are two basic types: the front-to-back and the side-to-side cartwheel. With the side-to-side cartwheel, you'll start and end in the same direction. Performing the front-to-back cartwheel will land you facing the opposite direction in which you began. The front-to-back is the most common type of cartwheel. To learn either type you’ll need to find a safe environment in which you can practice placing your hands and feet in a way that’ll propel you forward and upside down.

6 Customer Journey Mapping Examples: How UX Pros Do It

by Roxana Nasoi @ CXL

Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions. However, like other UX research techniques (including user personas), there’s some vagueness and obscurity around how to actually create customer journey maps. This article will draw processes and customer journey mapping examples from […]

The post 6 Customer Journey Mapping Examples: How UX Pros Do It appeared first on CXL.

More than Keywords: SEO and Website Maintenance

More than Keywords: SEO and Website Maintenance


Cheeky Monkey Media

Discover what SEO really is, how it's related to website maintenance, and why you can't afford to ignore it!

Chrome October “Not Secure” Flag, Facebook Video Revamp, and More: Weekly Forum Roundup

by Bonnie Stefanick @ Internet Marketing Ninjas Blog

This weeks major discussions dealt with the upcoming HTTPs chrome flag change, Facebooks revamp of their video product, Googles testing of new publisher subscription features. Other noteworthy discussions dealt with best practices for site migrations. Be HTTPs by October or Chrome will show “not secure” flag View Full Discussion The latest version of chrome is labeling already http password & credit card inputs as not secure. Beginning in October, Chrome... [Read More...]

The post Chrome October “Not Secure” Flag, Facebook Video Revamp, and More: Weekly Forum Roundup appeared first on Internet Marketing Ninjas Blog.

5 Amazing WooCommerce Templates to Increase Sales on Your Website

by Megan Hendrickson @ DreamHost.blog

  Do you Woo? If you’re immersed in the world of e-commerce (a lot of people are), then you know that WooCommerce is one of the best ways to seamlessly add a customizable online shop to your WordPress website. WooCommerce is an open-source plugin that is easy to install and offers endless flexibility, especially for website owners […]

The post 5 Amazing WooCommerce Templates to Increase Sales on Your Website appeared first on DreamHost.blog.

Drupal + SEO: Optimizing Your Site for Search Engines | Vardot

Drupal + SEO: Optimizing Your Site for Search Engines | Vardot


Vardot

A few month ago when I wrote my first article about Drupal, some people noticed that for listing essential security modules one should have more development experience. It’s true, when I’ve started working at Vardot, I had to interview many developers and site builders before writing every single blog post, but the topic I’ve chosen this time is my favorite.

Convert More Visitors By Improving Your Internal Site Search

Convert More Visitors By Improving Your Internal Site Search


CXL

According to eConsultancy, up to 30% of eCommerce visitors will use internal site search. Typically speaking, due to the increased level of purchase intent

Three Time-Saving Youtube Search Tools to Bookmark

by Ann Smarty @ Internet Marketing Ninjas Blog

Youtube stores lots of valuable information. I find myself searching Youtube more and more often. It’s an awesome way to enhance your research, check your competitors’ visual tactics and even manage your own product reputation. For some reason, Youtube’s own search engine has always been somewhat lacking and while it has nice filters and supports handy search operators, it’s not quite usable. I have easier time to use Google to... [Read More...]

The post Three Time-Saving Youtube Search Tools to Bookmark appeared first on Internet Marketing Ninjas Blog.

35 Inexpensive Ways to Promote Your Website

by Megan Hendrickson @ DreamHost.blog

  These days, anyone can build a stellar website. Fun fact: there are more than 1 billion websites around the world, with new ones created every second. Among all that internet noise, your website and ideas deserve to stand out. And that means you’ve got to advertise! Fight to get your name and your brand out there […]

The post 35 Inexpensive Ways to Promote Your Website appeared first on DreamHost.blog.

The Dos and Don’ts of Website Design: Your Guide to a Beautiful Website

by ellice @ DreamHost.blog

  You deserve a pat on the back. A gold star. A round of applause. You’ve done it! You’ve finally created your shiny new website. You’ve outfitted it with a new domain and your own unique content. Plus, you’ve tag-teamed with us, your hosting gurus. You’ve got your site up and running, and you’re ready […]

The post The Dos and Don’ts of Website Design: Your Guide to a Beautiful Website appeared first on DreamHost.blog.

Google Launches Another Mobile-Friendly Update

by Meghan Pendley @ AudiologyDesign

Today, Google announced another search algorithm update that favors mobile-friendly websites. According to Google, this will “increase the effect of the [mobile-friendly] ranking signal.” Our records indicate that your website...

The post Google Launches Another Mobile-Friendly Update appeared first on AudiologyDesign.

How to Secure a WordPress Site Against Hackers

by Michael Martinez @ SEO Theory

WordPress gets a bad rap from people who complain that it’s not secure.  In more than 40 years of working with computers I have never met an application or operating system that could not be hacked.  I used to be an…

AdWords History Timeline Published

by Jason Lock @ Screaming Frog

For those of us who have been in paid search since before AdWords was on the scene, it’s easy to forget the details about when certain “features” were released, and in what form they first appeared. For those who are newer to the industry, it’s probably hard to imagine the...

How to Create Content for the Technical B2B Buyer

by Rebecca Geier @ Content Marketing Institute

Over one-third of engineers dig at least four pages deep in Google search results in their B2B buyer journey. And that’s not the only atypical behavior. If your buyer is a technical professional, you’ll want to learn these five trends. Continue reading

The post How to Create Content for the Technical B2B Buyer appeared first on Content Marketing Institute.

6,595 Words on a Traffic Generation Tactic You’re Not Using (But Should Be)

by Glen @ ViperChill

I would argue that when it comes to making money online, the most important skill you need is not in being able to find untapped niches, knowing how to do A/B testing, creating attractive websites or even having a great ability to write. Instead, the most sought after skill in my eyes is being able […]

April 2017 Newsletter

by darcy56 @ SEO Web Mechanics

Is Your Site Secure? An SSL is a minimal expense to protect your site & visitors! Google is now marking sites as “secure” if they have an SSL installed. An SSL give you better up time, a static IP address and encrypts your data which helps prevent malware & hacking bots from infecting your site. […]

Ditch “Above the Fold” Thinking

by Meghan Pendley @ AudiologyDesign

The layout of your website’s homepage is an important factor in ensuring users stay on your site and find the desired information. A common design question that arises is whether...

The post Ditch “Above the Fold” Thinking appeared first on AudiologyDesign.

June 2017 Newsletter

by darcy56 @ SEO Web Mechanics

New TEXT MESSAGES Options in Google Ads Are you using AdWords? If you are running Call Ads you can now add a TEXT button that will allow searchers to direct contact you via Text! This is ideal for emergency services and business that are targeting Millenials, GenX & GenY. Younger users prefer text to any […]

SEO and Website Image Optimization 10-Point Checklist for Marketers

SEO and Website Image Optimization 10-Point Checklist for Marketers


Content Marketing Institute

Follow this 10-point checklist to help your images win SEO favor – Content Marketing Institute

The 2017 State of Conversion Optimization Report

by Alex Birkett @ CXL

In this 2017 State of the Conversion Optimization Report, we gave a 26 question survey to 333 people who work in the optimization space. We partnered with Sentient Ascend, the AI optimization software company, for the survey AI, and we learned a ton of interesting things about the CRO space. A lot of what we […]

The post The 2017 State of Conversion Optimization Report appeared first on CXL.

July Algorithm Updates, New AdSense Rule, GSC Data Anomoly & RIP Flash: Weekly Forum Update

by Bonnie Stefanick @ Internet Marketing Ninjas Blog

Over the last couple weeks there has been extensive discussion around potential algorithm updates in July. Webmasters were reporting issues with Bing Webmaster Tools and Google Search Console reported a data anomaly in search analytics data. We also say good bye (or good riddance depending on your point of view) to Adobe Flash, and more. July Algorithm Changes Read full discussion here This months Google update thread on Webmaster World... [Read More...]

The post July Algorithm Updates, New AdSense Rule, GSC Data Anomoly & RIP Flash: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog.

Site Search Optimization Lets Visitors Find What They Want Quickly

Site Search Optimization Lets Visitors Find What They Want Quickly


Webtrends

Site Search Optimization improves visitor searches and increases engagement with the product or services they want. Learn more about Webtrends Optimize.

The Difference between Knee-jerk SEO and What You Need from Your SEO

by Michael Martinez @ SEO Theory

Every day across the world and the Web thousands of search engine optimization professionals give employees, employers, co-workers, clients, and other SEOs their opinions on a variety of topics.  The constant flow of opinion is healthy for the industry.  If…

How to Become a Data-Driven Marketer

by Christian Brink @ AddThis Academy

What does it mean to be a data-driven marketer? Learn how you can start using your own website data to start driving your marketing decisions.

The post How to Become a Data-Driven Marketer appeared first on AddThis Academy.

How to Write a Resume and Land Your Dream Job

by Chase Lepard @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

You Got This!

The post How to Write a Resume and Land Your Dream Job appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

Advanced SEO Techniques for 2017

by Michael Martinez @ SEO Theory

What makes an SEO technique “advanced”?  That’s a question I ask myself every year.  A lot of the “advanced” methods I first shared ten years ago, while still relevant today (because good SEO doesn’t change), are so widely used now…

On Page SEO - Everything You Need to Know | SEJ

On Page SEO - Everything You Need to Know | SEJ


Search Engine Journal

What is on-page SEO? How can you use it to generate traffic and increase your search presence? Learn everything you need to know in this indepth guide.

WordPress SEO Tutorial • The Definitive Guide • Yoast

WordPress SEO Tutorial • The Definitive Guide • Yoast


Yoast

This is the ONLY tutorial you'll need to hugely increase your search engine traffic by improving your WordPress SEO. Plugin, theme & site structure tips!

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

The Importance of Site Search Optimization and Analytics | Anvil

The Importance of Site Search Optimization and Analytics | Anvil


Anvil | Portland, OR

A Site Search Engine Optimization and Analytics How To By Hallie Janssen The Aberdeen Group recently released a study on the effectiveness of optimizing th

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

Exit Intent Overlays: What They Are & Why You Need One

by Christian Brink @ AddThis Academy

Learn how to reduce your bounce rate and increase website conversions with exit intent overlays.

The post Exit Intent Overlays: What They Are & Why You Need One appeared first on AddThis Academy.

3 Reasons Your AdWords Traffic Is Not Qualified

by Today's Industry Insider @ The Kissmetrics Marketing Blog

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

SEO Has a Younger Sibling: It’s On-Site Search, and It Deserves Attention

SEO Has a Younger Sibling: It’s On-Site Search, and It Deserves Attention


Moz

On-site search is a lucrative opportunity for your site, but the vast majority of companies ignore it. Find out what you can do to better understand SEO's younger sibling and apply your learnings effectively.

9 Ways to Supercharge Your Email Click-Through Rates

by Victor Ijidola @ CXL

You already know by now that high email open rates are useless if click-through rates (CTRs) are low. You need people to click the links in your email to end up on your website. Click-through rates are a much better indicator of email engagement and success than only open rates for that reason. But the […]

The post 9 Ways to Supercharge Your Email Click-Through Rates appeared first on CXL.

Core Essentials of On Site Search Engine Optimization

Core Essentials of On Site Search Engine Optimization


SEO Theory

Your onsite search engine optimization goes well beyond meta tags, page titles, and article URLs. In fact, real onsite SEO has very little to do with the (meta) content you put on the page. You nee…

SEO Tips For Beginners – 15 Ways to Google Boost Your Web Site

SEO Tips For Beginners – 15 Ways to Google Boost Your Web Site


reliablesoft.net

As a beginner to search engine optimization (SEO) you need to understand that there is no magic way to rank your website in the first page of Google, Bing or Yahoo. Search engines are governed by complex algorithms and it takes a lot of time and effort to ‘convince’ them that your website or web page deserves one of the top spots. Nevertheless, there are certain rules you can follow to optimize your website and provide the search engine bots with the necessary signals. While the web is floated with SEO tips and advice, most of the articles talk about

The Complete Guide to Building a Brand Online

by The Wix Team @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Just brand it!

The post The Complete Guide to Building a Brand Online appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

How to Repurpose Your Content to Drive New Website Traffic

by Christian Brink @ AddThis Academy

Learn how to repurpose the content you create to drive new website traffic.

The post How to Repurpose Your Content to Drive New Website Traffic appeared first on AddThis Academy.

How To Optimize Your Health/Wellness Website For Conversion : Written by Ken Robbins

by Ken Robbins @ Ecommerce Consulting

Health, wellness and fitness represent one of the hottest commerce sectors today. Consumers from all demographics are interested in living longer, healthier lives and are turning to a variety of technologies and services to help them do so. The market has exploded with products competing for attention in this space, and that can make cutting through the noise and reaching the right consumers seem overwhelming. The behaviors consumers engage in before making healthcare purchases closely resemble those familiar to retailers in other sectors. More empowered than ever, consumers expect the information they want to be readily available and accessible, and [...]

The post How To Optimize Your Health/Wellness Website For Conversion appeared first on Ecommerce Consulting.

Search Engine Marketing in 2017

by Liviu Dumea @ TherapySites

Search Engine Marketing in 2017 Trying to advertise your business using search engine marketing can feel like a stab in the dark. You might be uncertain about the most effective search engine optimization (SEO) strategies, especially when the search algorithms that create search results change so frequently. In 2017, with search engine results more competitive than ever, it’s essential for your business to stand out. Read on to learn more about how you can promote your business via search engines in the next year. Focus on quality content Search engine algorithms are becoming more intelligent every year. 2016 saw Google release RankBrain, an artificial intelligence system that aims to give users more relevant search results. By focusing on creating high-quality, informative content that solves real problems your clients experience, you’ll have the best chance of ranking well. Quality content also establishes you as an industry expert, making clients more likely to choose you. Target the right keywords Keywords have a huge role to play when it comes to SEM and SEO, particularly now that search engines are so focused on providing relevant results. When picking keywords to target, you should consider both volume and competition. High volume keywords are searched for regularly, so give you a better chance of reaching larger numbers of potential clients, but they can also be the most competitive. By incorporating niche keywords into your strategy, you’ll increase your chances of attracting clients who are interested in your service. Use keywords about specific services or issues you treat, rather than just keywords designating your broader field. Specific terms are less competitive and more targeted. Make your marketing mobile-friendly With a huge amount of web traffic now coming from mobile users, it’s absolutely essential that all of your marketing efforts are optimized for mobile. Responsive design is absolutely key to this. Sites which aren’t friendly to mobile devices may see a hit in their SEO rankings from lost traffic, and from Google’s mobile-first ranking policies. Stay ahead of the curve and optimize your search engine marketing strategy by choosing the right keywords, creating high-quality content, and making […]

How Voice Search is Changing the SEO Game

by Ruth Eschenheimer @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

"Ok Wix, what's voice search?"

The post How Voice Search is Changing the SEO Game appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

How to Install AddThis Using Cloudflare Apps

by Christian Brink @ AddThis Academy

Learn how to add AddThis share buttons to your Cloudflare website.

The post How to Install AddThis Using Cloudflare Apps appeared first on AddThis Academy.

The Myth of the Google Update

by Michael Martinez @ SEO Theory

People have been chasing search engine algorithms since the 1990s.  They won’t stop even though the algorithms are more elusive now than ever before.  Nonetheless, Web marketers should approach all unofficial announcements and analyses of search algorithm updates and effects…

AMP as a Ranking Signal, Google Search Console Refresh and More: Weekly Thread Roundup

by Bonnie Stefanick @ Internet Marketing Ninjas Blog

It’s been another busy week in search with a number of interesting Google announcements including a Search Console refresh and  a new badge feature in image search. In highlighted discussions, Webmasters discuss what it means to be a Webmaster, revisiting pixel width, whether AMP is a ranking factor, and more? Google Search Console Refresh & Some New Reports Picked up on Threadwatch is news that Google Search Console finally gets... [Read More...]

The post AMP as a Ranking Signal, Google Search Console Refresh and More: Weekly Thread Roundup appeared first on Internet Marketing Ninjas Blog.

Designing for Better Analytics: 5 Decisions Web Designers Fail to Make

by Marcia Riefer Johnston @ Content Marketing Institute

The bad news: If you fail to make an analytics-friendly website design, you won’t get the best analytics insight. The good news: It’s easy to make analytics-friendly design decisions. Here are five tips on how to do it. Continue reading

The post Designing for Better Analytics: 5 Decisions Web Designers Fail to Make appeared first on Content Marketing Institute.

Tips for Setting up a YouTube Channel for your Practice

by Meghan Pendley @ AudiologyDesign

Tips for Setting up Your Practice YouTube Channel Videos are the preferred medium for many different online search queries, so utilizing quality video content that is relevant to your target...

The post Tips for Setting up a YouTube Channel for your Practice appeared first on AudiologyDesign.

5 Tips to Improve Your Website's SEO In Under An Hour

5 Tips to Improve Your Website's SEO In Under An Hour


Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Learn 5 easy ways to boost your site’s search engine optimization. From titles and descriptions to the right URL, get tips to improve your rank on Google.

Online Scheduling Masters: 8 Gorgeous Wix Bookings Sites

by Taira Sabo @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Will you resist?

The post Online Scheduling Masters: 8 Gorgeous Wix Bookings Sites appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

13 Ways to Improve SEO on Your WordPress Website - DreamHost.blog

13 Ways to Improve SEO on Your WordPress Website - DreamHost.blog


DreamHost.blog

Search Engine Optimization is key in getting more visitors to your WordPress website. Here are 13 techniques to up your SEO game.

A Win for Privacy Is a Win for the Web

by DreamHost @ DreamHost.blog

We’ve got great news for internet users around the world today: We did it. We made the internet better. The Backstory This month DreamHost chose to take a stand on something that will ultimately benefit all internet users who value their right to privacy and the ability to view websites of their choosing anonymously. We […]

The post A Win for Privacy Is a Win for the Web appeared first on DreamHost.blog.

Knowledge Tags from Yext Plugin

by thundersnow @ WordPress Plugins

The Knowledge Tags from Yext plugin lets you sync your location data other business content from Yext to your WordPress site as well as adding schema.

How to Optimize Your Website for SEO | The Everygirl

How to Optimize Your Website for SEO | The Everygirl


The Everygirl

Why is SEO so important? It’s the best way to attract new viewers and grow your site organically.

A 10-Step Process to De-Risk Your Redesign Projects

by Andy McKenna @ CXL

What we know today as a “website redesign” isn’t what it used to be.  ‘Radical’ website redesign – where the company embarks on a ‘big-bang’ website overhaul – is becoming less common these days – which is generally a good thing, and there are a number of reasons why. Pretty much every UX/CRO expert and […]

The post A 10-Step Process to De-Risk Your Redesign Projects appeared first on CXL.

The State of Link Building 2016: What I Learned Manually Analysing 1,000 Search Results

by Glen @ ViperChill

Do private blog network’s still work? Does a higher word-count help your pages rank better? Did Glen really spend 60 hours on this article? I hope to answer all of these questions and many more in my new behind the scenes report on the current state of link building. I can clarify I did spend […]

15 Pinterest-Worthy Picnic Ideas for Labor Day

by Nathaly Schneider @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Make this long weekend a labor of love

The post 15 Pinterest-Worthy Picnic Ideas for Labor Day appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

Yoast SEO

Yoast SEO


WordPress.org

Improve your WordPress SEO: Write better content and have a fully optimized WordPress site using the Yoast SEO plugin.

What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization?


Search Engine Land

Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more.

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