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SEO в миналото и днес

by admin @ theSEO

Днес светът и икономиката му се движат и благодарение на интернет. Продажбите в мрежата отбелязват всяка година все по-високи върхове. Всяка компания е длъжна да присъства във виртуалния свят, ако желае да извлече допълнителни ползи за бизнеса си. С изграждането … Continue reading

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How to Design and Craft a Killer Author Bio Readers Will Love

by Maddy Osman @ WPMU DEV Blog

To many, author bios are an afterthought. An easy way to give some significance to the creator of a certain piece of content—nothing more, nothing less. Pushing forward to an age of authority and authenticity, it would seem that author bio features must have some importance past mere vanity. In fact, CodeinWP made sure to […]

Poor Site Search Can Shred UX (and Your Bottom Line)

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

From the “Millions of dollars down the toilet” department:  I Came across some statistics today related to ecommerce and shopping habits, specifically related to user experience in ecommerce search situations.   Behold: 16% of ecommerce websites do not support searching by product name or model number , despite those details appearing on the product page. An […]

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Boost WordPress SEO - 31 Ways to Improve WordPress SEO

Boost WordPress SEO - 31 Ways to Improve WordPress SEO


TechTage

An extensive guide on improving WordPress SEO, spanning over 4,500 words. Easy to implement white hat SEO strategies to boost WordPress SEO!

9 Books Every Marketer, Entrepreneur or CEO Needs to Have in Their Library

by oli @ The Seo Consultant

I’ve just finished reading a couple of books and after 5 years of trying to read one a month, i can safely say…these are the best books i laid my eyes onto. To a certain extent i can say that they Changed My Life and made me look at a lot of things differently. It’s funny […]

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The SEO Works shortlisted as Top 8 SEO & PPC Agency

by Ben Foster @ The SEO Works

We’re excited to announce that we have been shortlisted at the Prolific North Awards, as Best SEO & PPC Agency. The annual event recognises outstanding campaigns and exceptional talent in the creative and media industries across the North, attracting hundreds of entries to the program. The awards are evaluated by a high-prestige panel of industry […]

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DataJeo Case Study Part 3: Results!

by walterbayliss @ DataJeo Market Research Software

It’s only the results that count! Data Jeo Market Research – Getting more customers – Results In Part 1 of our case study, we set up and researched our market. Making sure we identified the audiences, demographics, interests, keywords and style that would be the driving force of our campaign. Now let’s see the RESULTS … Continue reading "DataJeo Case Study Part 3: Results!"

Live Webinar: How SEO Can Grow Your Business (An Introduction to SEO)

by Tim Chan @ Coracle Marketing

On Friday I was invited to guest lecture about SEO for a group of 20 students at UBC’s downtown campus. These students were taking the Digital Marketing Communications Accelerated Diploma Program, which is a four-month full-time program that combines classroom and online learning, a practicum, and a capstone project. When I posted on social media about […]

The post Live Webinar: How SEO Can Grow Your Business (An Introduction to SEO) appeared first on Coracle Marketing.

What Is Social Media Advertising?

by Michael Hopson @

We live in a world full of likes, comments, tweets, pins, grams, snaps, and many more ridiculous interactions that can be found on social media. Merriam Webster defines social media as: “Forms of electronic communication (as websites for social networking…

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The SEO Works Wins Top International Digital Award

by Ben Foster @ The SEO Works

We’ve picked up an international accolade at the AVA Digital Awards! The AVA Digital awards is an international competition designed to recognise outstanding work in digital communication. The Association of Marketing and Communications Professionals (AMCP) administers and judges the AVA Digital Awards. Judges are industry professionals who look for companies whose talent exceeds a high […]

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The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

The Definitive & Quick (3 Hour) HTTPS/SSL WordPress Upgrade

by Richard Cummings @ The SEO System

You have heard many times over that upgrading your WordPress website can lead to improved search engine results.  And perhaps even more importantly, effective January 31st 2017, Google will begin marking non-HTTPS sites as “Not Secure”. Yet, you still have not upgraded your WordPress website to HTTPS/SSL.  Well, the time is now. I am going to give you the exact ...

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Screaming Frog Stickers Giveaway

by screamingfrog @ Screaming Frog

We’ve had quite a few requests for Screaming Frog stickers over the past year, so we have put together a small giveaway to thank everyone for their support and help improve boring looking laptops. There will be (at least) 250 winners that receive the much coveted Screaming Frog stickers, and...

Reasons Why SEO Is Still Important for Your Online Business

by Henrik Sandberg @ SeoCustomer

SEO or Search Engine Optimization is a common term, and most of the online businesses are quite well versed with this term. Of late, there are a few rumors that you can notice regarding SEO. Many webmasters have claimed that SEO is not dead, since Google has become stricter with the link building process.

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SEO Tip: Redirects & Canonical

by Sybre Waaijer @ The SEO Framework

A change in the Canonical URL or the use of a 301 Redirect URL indicates that your page has moved.

The Ultimate Guide to getting started on Digital Transformation

by oli @ The Seo Consultant

With different digital channels arising, and more than 200 billion devices set to connected by 2020, the need to craft a digital transformation strategy is inevitable. In our dynamic marketplace, how can we ‘meet’ our customers and yield positive results? Especially with the rise in competition, effectively attracting customers in the digital world is one […]

The post The Ultimate Guide to getting started on Digital Transformation appeared first on The Seo Consultant.

Assessing Your SEO Vitals

by Willow Barnett @

You have a website…now what? It’s time for an SEO site checkup! Search engine optimization is equally if not more important than site design. What good is a beautiful, intuitive site if no one can find it? SEO can seem…

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Bold Keywords – Do They Help Ranking?

by Dori Friend @ SEO Intelligence Agency

New Results Found By S.I.A. That Google Now Favors A Bold Keyword In Content. The nice thing about having tests constantly running is that we discover whenever Google moves a the dial on one of at least 200 ranking factors it uses cause then.. WE KNOW IT! In this case is to bold a keyword […]

A Review: Facebook Keys to Success Webinar by Jon Loomer

by Richard Cummings @ The SEO System

I just “completed” Jon Loomer’s Facebook Keys to Success Webinar and will provide you with a quick review of it here. Why do I use the word “completed” in quotes?  Well, as you’ll see below, it’s long and I did not quite make it through the entire video.  That is not to say that the content is not engaging, though ...

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Why Segmentation is Vital to Your Marketing Success

by Sherice Jacob @ The Kissmetrics Marketing Blog

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s […]

The Myth of the Google Update

by Michael Martinez @ SEO Theory

People have been chasing search engine algorithms since the 1990s.  They won’t stop even though the algorithms are more elusive now than ever before.  Nonetheless, Web marketers should approach all unofficial announcements and analyses of search algorithm updates and effects…

SEO Site Ranking for Payday Loans on Google

by admin @ The SEO Company - UK Search Engine Optimisation

About a week or so ago somebody managed to hack into this website and they were able to claim it in Google webmaster tools. They used the change of address tool to move my rankings to a payday loans website: http://paydayloans-money.co.uk And for a couple of days the payday loans site stole some of my […]

The post SEO Site Ranking for Payday Loans on Google appeared first on The SEO Company - UK Search Engine Optimisation.

Use Insites to ensure your websites cover the SEO fundamentals

Use Insites to ensure your websites cover the SEO fundamentals


Insites

Check that your website satisfies core SEO best practices. Insites checks every page in your site fulfills Search Engine Optimization fundamentals, and highlights any exceptions visually:   This test covers: Page titles – must be specified and unique Meta descriptions – if specified, should be relevant and unique Link anchor text – anchor text is relevant and …

Top 10 Infographic Sites That Don’t Charge

by admin @ The SEO Company - UK Search Engine Optimisation

Over the last 10 months or so I have really got into doing infographics for our clients. At the moment they are really popular and generally getting way more links then regular linkbaits. By practicing I have got pretty good at marketing infographics for our clients and am normally getting very good results. Submitting to […]

The post Top 10 Infographic Sites That Don’t Charge appeared first on The SEO Company - UK Search Engine Optimisation.

SEO Content - The SEO Copywriting Checklist

SEO Content - The SEO Copywriting Checklist


Bruce Clay, Inc. Blog

A free checklist of SEO items to consider when you’re publishing content to your website, from the SEO copywriters at Bruce Clay, Inc.

Vulnerability issues found in Cloudflare

by Ben Foster @ The SEO Works

A serious vulnerability has been discovered in some of Cloudflare’s services. Cloudflare is used by a huge number of websites on the internet, mainly to improve speed and security. An estimated 4 million domains may have been leaking private information since September, some of which has been crawled and indexed by search engines. Confirmed cases […]

The post Vulnerability issues found in Cloudflare appeared first on The SEO Works.

G Cloud Suppliers – The SEO Works selected as UK Government Provider

by Ben Foster @ The SEO Works

We are proud to announce that we been selected as one of the official G Cloud suppliers, on the latest framework for UK Public Sector organisations to procure solutions called G-Cloud 9. You can find on the Crown Commercial Service’s Digital Marketplace under the G-Cloud 9 Framework. We’re part of the Digital Outcomes and Specialists […]

The post G Cloud Suppliers – The SEO Works selected as UK Government Provider appeared first on The SEO Works.

The SEO Company – UK Search Engine Optimisation

The SEO Company – UK Search Engine Optimisation


The SEO Company - UK Search Engine Optimisation

The SEO Company, a Morecambe based social media & search engine optimisation specialist. SMO & SEO services, news articles and resources.

2.9.2 – Diminutive Consolidation

by Sybre Waaijer @ The SEO Framework

Now, Polylang is officially supported by The SEO Framework. The sitemap now supports plain permalinks. That means it now literally works for every website. The robots.txt file has been enhanced, so it now informs you when the output location is incorrect. Moreover, various bugs have been fixed, mainly concerning third party plugins.

The SEO Equation: The Basics of Search Engine Optimization that Everyone Should Know | Nick Pierno

The SEO Equation: The Basics of Search Engine Optimization that Everyone Should Know | Nick Pierno


Nick Pierno

SEO is not an isolated component of your marketing strategy. I believe it can affect, and be affected by, every aspect of your business. Because of this, I think everyone in an organization should have a fundamental understanding of SEO. There’s a heck of a lot more to SEO than I’m about to put forth...

7 Biggest PPC Nightmares Sinking Your ROI

by Today's Industry Insider @ The Kissmetrics Marketing Blog

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, […]

Screaming Frog Drinking Bottles Giveaway

by screamingfrog @ Screaming Frog

It’s time for another giveaway. This time, you can win some very cool Screaming Frog aluminium drinking bottles. You’ve probably been told you should drink more (water), so why not keep hydrated in SEOtyle? Sorry. The large capacity (770ml) and twist on lid make them perfect for water at your...

The SEO Down-Low - January 2017

The SEO Down-Low - January 2017


Wolfgang Digital

The SEO Down-Low - January 2017

Comentario en Cómo solucionar los problemas SEO de contenido duplicado por Juan Luis Fernández

by Juan Luis Fernández @ Comentarios para BlueCaribu

Hola Eduardo. Muy bueno tu post. A ver si me puedes ayudar. Mi blog tiene 16 entradas, todas con contenido duplicado, ej. H1 y H2. Tengo dominios www y no www, y tal parece que no puse un redireccionamiento 301. Ya me lo arreglaron en mi servidor. Además, indexé Archivos. ¿Qué crees? ¿Debo seguir con este blog o empezar uno nuevo? Mi web: www.diabetesynutricion.net. Gracias.

The ultimate guide to measuring website performance

by Ben Foster @ The SEO Works

When setting out on a website marketing project, the one thing that is important (but quite often overlooked) is measuring website performance. Without some key fundamentals in place from the start, it makes it hard to set a baseline of performance and then measure the improvement over time. This is where website goals come into […]

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Scott Clark Awarded Google’s “Best of the Best” Specialist Partner Status, Looks Forward to 2017

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

Scott Clark of BuzzMaven, Inc. has been granted the elite “Google Partner Specialist” status by the Mountain View, CA-based online marketing giant.  The program required completion of rigorous exams in Google’s Search, Display, Mobile, Video and Shopping ad networks as well as demonstrated high levels of client historical performance. Google considers the Specialist Partner status […]

The post Scott Clark Awarded Google’s “Best of the Best” Specialist Partner Status, Looks Forward to 2017 appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

How To Set Up A SEO Test – PLUS 5 Test Reveals – MOZ Theories Busted

by Dori Friend @ SEO Intelligence Agency

LINKS:To Join The S.I.A.: http://www.seointelligenceagency.com/joinsia/Video of Kyle: http://www.dorifriend.com/the-most-important-seo-on-page-factors/ Downloads: SIA-SampleTest.pdf SIA-TestsCompleted.pdf Testing WordPress Theme HowToDoASEOTest.pdf Timeline Of Video: 00:00 Dori Starts:  Intro 00:15 We are NOT Pitch People but DO invite you to join the SIA. 🙂 00:20 What we are going to do tonight -Get your handouts (Sample Test) -You will learn how to […]

3 инструмента за проверка на беклинкове

by admin @ theSEO

Почти всеки сайт в днешни дни се нуждае от правилна и продължителна оптимизация. Това се налага, заради постоянните промени в алгоритъма на Google. Уникалните текстове за уеб проектите и On-page SEO-то са недостатъчни сами по себе си, за да се … Continue reading

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Съдържание без текст?!

by admin @ theSEO

Когато се спомене думата „съдържание“, повечето хора си представят текст и по-точно писане на статии. Именно, със статиите идват и едни от най-големите разходи в SEO оптимизацията, особено ако говорим за конкурентна ниша, за която статиите е препоръчително да са … Continue reading

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50 Influential Women in Content Marketing 2017 #CMWorld

by Lee Odden @ Online Marketing Blog – TopRank®

With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals. For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content [...]

The post 50 Influential Women in Content Marketing 2017 #CMWorld appeared first on Online Marketing Blog - TopRank®.

The SEO Framework

The SEO Framework


WordPress.org

The SEO Framework plugin provides an automated and advanced SEO solution for your WordPress website.

Top SEO Diagnostic Tools For 2016

by Tyler Durrett @ The SEO Battlefield

SEO diagnostic tools come and go, but in 2016 there’s a still a great range of old favorites, and some newer sites that you can be using to check how your site is performing. Google Webmaster Tools No list of SEO diagnostic tools is complete without the granddaddy of them all; Google Webmaster Tools allows … Continue reading "Top SEO Diagnostic Tools For 2016"

SEO Tip: Redirects & Canonical

by Sybre Waaijer @ The SEO Framework

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

SEO Small Business Statistics 2016: Do-It-Yourself vs Outsource?

by Richard Cummings @ The SEO System

Small businesses, you have a difficult decision to make regarding SEO. Do you do SEO in-house or should you outsource? As you consider this decision, it’s always beneficial to know what your peers are doing and to find out if they are satisfied with their decision. Of course, another decision is not to embrace the concept of SEO at all. ...

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7 грешни SEO практики, които да оставим в миналото

by admin @ theSEO

                         През последните години маркетолози и SEO експерти непрестанно изреждат списъци с лоши практики при оптимизация на сайтове и съдържание. Някои от тях са страхотни примери и е съществено важно да спазваме, докато други обаче, се изчерпиха откъм актуалност и синхрон с … Continue reading

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The Moving Man Method

by Joshua Hardwick @ The SEO Project

Businesses are constantly shutting down, rebranding, changing domains, removing webpages, and discontinuing products or services. It happens thousands – if not millions – of times every single day. When these changes occur, webpages will often get moved to new URLs, or even disappear altogether. Here’s an example of a page that seems to have disappeared: For anyone linking to these pages, this is a problem, as they’ll often find themselves linking out to websites and resources that are no longer there. Without constantly checking every external link on their website(s), webmasters are unlikely to ever find and fix these incorrect links. […]

The post The Moving Man Method appeared first on The SEO Project.

How to win the SEO game when you don't have time to play it

How to win the SEO game when you don't have time to play it


The Next Web

SEO — or search engine optimization — is, like many things, too often taken for granted. The subtle nuances of SEO are often ignored with businesses all over the world incorrectly choosing to ignore SEO opportunities on a regular basis. All too often, you see companies do a number of offline activities — such as …

Thoughts on the Dangerous SEO Work-Around (DWO)

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

I love being an in-demand SEO consultant a great deal – but the advice I bring is often unwelcome, even if it is correct. Those impacted by the work required to execute solutions are rarely those will benefit from the improvements directly. It’s just more work for existing, overworked employees. In light of their situation, […]

The post Thoughts on the Dangerous SEO Work-Around (DWO) appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

Basic Crawl Management for SEO

by Michael Martinez @ SEO Theory

Crawl management is integral to search engine optimization. And yet crawl management is so poorly explained by the Web marketing community that many sites mismanage crawl.  What should be one of the fundamental areas of search engine optimization has been…

10 Great Tips For Creating Compelling B2B Marketing Content

by Henrik Sandberg @ SeoCustomer

Creating good marketing content is the secret to getting those all important leads. However, many businesses see content creation as a difficult process. It’s actually easier than you’d think, if you have the right tools under your belt. Here’s 10 tips to help you create compelling B2B marketing content for your business.

1. Get more people involved

Creating good content is an ongoing job, and if you go it alone the ideas can dry up quickly. That’s why you need to get others involved. This doesn’t mean just using other content writers, either. Get the rest of your staff involved. It helps promote your content, and generate ideas that you may not have thought of on your own.

2. Tell compelling stories

The campaigns that succeed do so because they’re telling a compelling story. Think about the story you want to tell about your business. What image are you looking to put out there? Once you have that down, make sure it’s being woven through every piece of marketing that you create.

3. Check out what your customers are reading

If you want to know what your audience wants, you need to start reading what they’re reading. Go looking at the other content they’re taking in, and see what that gives them. How are other marketing writers talking to them? What are they giving them that you aren’t? From there, you can formulate a plan to create content that really speaks to them.

4. Be patient

‘As the saying goes, Rome wasn’t built in a day’ says digital marketing manager Richard B. Clark from Best Australian Writers. ‘You need to be patient with your marketing. You won’t suddenly see an increase in conversions, but a properly planned campaign will bring in more customers over time.’

5. Promote yourself constantly

Your campaign can’t succeed if you’re not promoting it. Have a plan for your story to be promoted around the clock. Put social media to good use and put the word out about your company and ehat you do. The more people see your marketing, the more leads you can potentially generate.

6. Get to the point

Your audience won’t have time to decipher a complicated piece of content. The best way to keep their attention is to write pieces that are shorter, but still contain all the information that they need. Keep your writing short and to the point to get the most out of it.

7. Be light hearted

Sometimes the serious approach isn’t the best one. Know when it’s better to be more light hearted to connect with your audience. Your campaign can be lighter in tone without sacrificing professionalism and quality.

8. Use language to encourage action

The right words will help you get customers to do as you ask. For example, if you say ‘Ask for an invitation to try out new system’ implies exclusivity, and a need to get involved.

9. Write for scanning readers

Formatting is important, as readers will scan your text. They’re looking for the information they really want, so help them get there faster. Include heading and bullet points to help them find what they need.

10. Use the perfect headline

The headline will be doing most of the work in convincing readers to click through. Write compelling and accurate headlines to bring readers in. If you need a hand in writing them, try online tools that analyse your headlines and suggest improvements.

Use these 10 tips to get the most out of your B2B marketing campaigns. It’s amazing what a few simple changes can do for your conversion rates.

 

Written by Jennifer Scott. Jennifer works as online editor at Best Australian Writers. Also, she is a business developer that works in different areas of education, technology, security and various types of online marketing. Prior to business developing Jennifer was consultant at Deloitte, and managed security services provider and developer of a wide range of security solutions.

The post 10 Great Tips For Creating Compelling B2B Marketing Content appeared first on SeoCustomer.

Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video

by Amy Higgins @ Online Marketing Blog – TopRank®

It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini. Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results [...]

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7 Things You Must Know About the Psychology of Calls to Action

by oli @ The Seo Consultant

  The most effective call to action strategies use basic psychology to turn visitors into repeat customers. An effective call to action will guide your visitors through the buying process, therefore getting you more site clicks, more buys and more sign ups. Have no experience in psychology? Don’t worry, read on and we’ll tell you […]

The post 7 Things You Must Know About the Psychology of Calls to Action appeared first on The Seo Consultant.

My Ultimate Tool list

by oli @ The Seo Consultant

There is no denying that going forward more and more work is done over the internet and from anywhere in the world. Here is my ultimate Productivity Tool list that I use EVERYDAY. Without it, I’d be lost.     Here is the list: HOSTING Siteground is the Hosting I use for all my niche […]

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Blogging Success Means Promotion

by Gary Horsman @ SEO and Web Copy – Website Design | Internet Marketing | WordPress Websites

You Have Set Up Your Blog – Now What? Blogging Promotion Leads to Blogging Success Here are some ideas on where to gain exposure for your excellent blog posts. A blog post not found and therefore not read did not contribute to anyone. You want your blog posts to gain the attention of your ideal […]

The post Blogging Success Means Promotion appeared first on Website Design | Internet Marketing | WordPress Websites.

8 Rules to Write Engaging Social Media Articles

by Henrik Sandberg @ SeoCustomer

Social media marketing is not easy. Even though you regularly come across different strategies while looking through the Facebook feed, you cannot even notice how hard SMM managers worked to impress you and to catch your attention. However, when it comes to promoting your own brand on social media, you face a huge number of challenges. How to write outstanding posts? How to reach a bigger audience? How to engage your visitors more? All these questions make you think that SMM is not for you.

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Quickly Boosting Twitter Engagement 2-4x Using GIF Files from Videos [Tutorial]

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

GIF files can seriously increase engagement with a Tweet, with minimal effort, especially when they’re right for your audience and relevant to the post that lies beyond.   Here are the basics for how to create a GIF file that you can add to your tweets from your source videos.  It takes a bit of […]

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Don’t Forget The SEO Basics | Orbit Media Studios

Don’t Forget The SEO Basics | Orbit Media Studios


Orbit Media Studios

The SEO industry is at an inflection point. The last two years have brought an incredible amount of change to the industry, and the next two years are going to bring even more. Some of the recent changes are very…Read More ›

7 Of Our Best Link Baits So Far According To StumbleUpon Hits

by admin @ The SEO Company - UK Search Engine Optimisation

Image Source Here are 7 of the best link baits our team have done so far ranked by the amount of traffic they have received from Stumbleupon, IMO the best social bookmarking site for getting traffic. According to Google Analytics roughly 65% of the Stumbleupon hits convert into unique page views. 1/ 30 of the […]

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5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Some pig. Terrific. Radiant. Humble. In the classic E.B. White novel, Charlotte’s Web, these simple yet impactful words save a life and make another better. And for prolific writer, marketer and speaker Ann Handley, these words also make the title character the best content marketer in the world. “In just four [phrases] she had to [...]

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10 Tips on How to Incorporate Psychology in Improving your Homepage Conversion Rate

by oli @ The Seo Consultant

10 Tips on How to Incorporate Psychology in Improving your Homepage Conversion Rate Before we dwell into the nitty gritty details of improving your homepage conversion rate, let’s begin by talking about psychology. Psychology is the science of the human mind, but how is science related to marketing? They both have the human brain in […]

The post 10 Tips on How to Incorporate Psychology in Improving your Homepage Conversion Rate appeared first on The Seo Consultant.

15 Latest SEO trends to prepare for in 2017

by Henrik Sandberg @ SeoCustomer

2017 will see more mobile centered search optimization and also less concentrate on keyword traffic data due to updates Google made in 2016 and will keep on making in 2017.

The post 15 Latest SEO trends to prepare for in 2017 appeared first on SeoCustomer.

6 често срещани грешки при оптимизацията на сайт

by admin @ theSEO

1. Прекалено много плъгини   Плъгините дават шанс на потребители, без технически умения да добавят интересни и полезни функции към сайта си. Проблемът е, че колко повече плъгини добавят, толкова повече време му трябва на уебсайта да се зареди, което … Continue reading

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New Ranking Factors Report Released

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

Some highlights from the report (no surprises really) SERP listings #1-3 Click-Through Rate is 36 percent on average. The correlation for links remains high, but links’ importance may be dropping. All of the top 100 domains have a mobile friendly versions.  Lower ranked pages have mobile friendly version around 78% HTTPS/SSL is present for just under 50% […]

The post New Ranking Factors Report Released appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

New: keep track of your SEO competitors

by Gerard Klein @ SEO Effect

By popular demand we developed a new report in SEO Effect tools to keep a better eye on your SEO competitors. See what your competitors are doing. Learn who is eating away your traffic. Assess who is advancing in the rankings. Improved visibility index replaces the old competition index To start things off, we developed a metric to compare… Read More

Het bericht New: keep track of your SEO competitors verscheen als eerste op SEO Effect.

10 Ways to Drastically Improve Your Small/Local Business Adwords Campaigns

by Nick @ Nick Pierno

Advertising with Google Adwords can be a mixed bag for small business owners. There’s tremendous potential for getting your products and services in front of targeted buyers, especially at a local level, but the options are overwhelming and it can be tricky to understand exactly what you’re getting for your money. Google is quite content...

The post 10 Ways to Drastically Improve Your Small/Local Business Adwords Campaigns appeared first on Nick Pierno.

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

Hide admin bar for different roles

by mykhailokarhut @ WordPress Plugins

Appropriate for sites where there is a few users.

Even Jerks Can Give Good Advice

by Tim Chan @ Coracle Marketing

There’s a certain type of person that rubs me the wrong way: the arrogant jerk who is full of himself (I say him, because it’s usually a guy, though women are not immune from this attitude). Every now and then I come across a jerk and talking to him makes me angry. I used to […]

The post Even Jerks Can Give Good Advice appeared first on Coracle Marketing.

Ultimate Guide to Amazon SEO

by John E Lincoln @ Ignite Visibility

Want to sell on Amazon, but not sure how to stand out? Our Director of Amazon, Shawn Green, will tell you everything you need to know about Amazon SEO, and how to make sure your product is optimized for as many sales as possible.   Amazon has taken the internet by storm, managing to dethrone...

The post Ultimate Guide to Amazon SEO appeared first on Ignite Visibility.

Search Marketing News

by Jack Gorman @ The SEO Works

Major Ranking Fluctuations Fuel Algorithm Update Rumours The search marketing industry has been alive, once again, with rumours of a major Google algorithm update. Significant ranking fluctuations, which far exceed those that can be attributed to background noise, have been occurring since June 25th. The suggestion that a notable algorithm update is being rolled out […]

The post Search Marketing News appeared first on The SEO Works.

Organic VS Paid Traffic: Which is More Profitable?

by Henrik Sandberg @ SeoCustomer

In the age of highly competitive digital marketing, getting your target audience’s attention would entail conscious efforts from your business.

As a start, you can setup a digital marketing team that only focuses on different strategies such as content, paid, and SEO, to name a few. However, marketers face a dilemma whether which strategy to really prioritize and invest on.

One of the most heated conversations you’ve probably heard of is organic versus paid traffic. Before finally deciding on which strategy to use, you should first establish the differences between the two.

Organic vs. Paid Traffic

At the very top, organic means your visitors or target audience come to you freely. This is at their own will. As an example, you build a website for your business to make it the central hub of all things connected to your business—business background, history, product or service information, blog, and contact channels.

Naturally, your blog’s topics should be related to your business. This is where you share relevant and valuable information to your visitors. Through time, you’ll be able to establish yourself as a reliable source for all the things they need. Also, your visitors would want to share the good information they just found out through social media, or if they have a blog of their own, they might even repost it and link to your site.

The more shares and links you get, the more that your search ranking will improve. At the bottom, this is what organic traffic is all about. For a well-executed organic strategy, it usually takes three to six months before you reap the fruit of your labor.

On the other hand, paid traffic obviously requires you to shell out a budget to get website traffic. Surely, you’ve seen those “sponsored,” “suggested,” and “ad” markings in your social media feed or search results. These ads are sometimes placed on top of the search results or highlighted in a certain way while you’re scrolling.

Paid will surely get you the traffic that you need today, as your landing pages will rank better and ultimately affect your number of conversions.

In line with that, getting your business involved with paid doesn’t require a business website. By simply enabling the ad to drive them to your product or service’s purchase page, your business will generate revenue right away. This is called “offers” in the marketing industry.

Looking at Profitability

At first glance, you’ll notice that paid traffic gives you the quickest chance to gain profit. It puts your marketing strategies at a boosting pad. But, of course, you need to consider your business’ budget first.

Will you be able to sustain it in the long run? Will your other marketing strategies coincide seamlessly to paid?

Since you’ll be dealing with proper ad targeting, you’ll also encounter lots of data that need to be organized and analyzed correctly. To put things into perspective, a study conducted by Resolution Media and Kenshoo about the Imaging and Printing Group of Hewlett-Packard showed that organic recorded a 3.2% higher net revenue per visit than organic search.

It’s important to take note that the net revenue per visit was determined by comparing numbers from paid cost and paid revenue. The result of that paid equation was then put side by side with the numbers from revenue per organic visit.

One thing mentioned in the study is the interesting changes of percentages when the rankings are different. People are still more likely to click on the organic when it’s ranked number one even if there’s a paid ad from the same business above it. Obviously, organic search rankings number two to ten and below would lead people to click the paid ad on top.

Based on the study, paid traffic is more profitable than organic traffic. However, you need to combine organic and paid to have an all-around marketing plan. The management of your paid strategy is also crucial to the success of its execution.

Inbound marketers would favor organic, but they have also seen the benefits of paid. Tools such as HubSpot and social media ads allow them to appreciate the outcome when these two are combined. Organic traffic is more cost-effective, but paid can also save you from huge costs when done strategically.

Key Takeaways

Whether you choose organic or paid to get traffic, you still have to know your target audience head-to- toe. This will help you create more focused content or target the right people with your ads. Demand generation marketing is the trend right now where you tailor fit to the tiniest detail your marketing strategies.

As marketers, you should be familiar with paid and organic individually before you make these two work together. A lopsided effort on one of these might harm your business than actually producing likable
results.

The post Organic VS Paid Traffic: Which is More Profitable? appeared first on SeoCustomer.

Homepages Rarely Convert Because These 6 Elements Are Often Ignored

by Today's Industry Insider @ The Kissmetrics Marketing Blog

No, this headline isn’t clickbait. This article does contain critical homepage elements that are often overlooked. And you might be ignoring them. In fact, the examples I share here are a sure sign that many marketers still ignore critical homepage elements. And conversions are lost for these simple reasons. I’m not going to rehash what […]

Case Study: Webinar Software. Cold Traffic

by walterbayliss @ DataJeo Market Research Software

Starting a case study with developing advertising campaigns to our Webinar Software: Webinar JEO In this case study, I will be using DataJeo to do the market research, and then be launching advertising, using the split testing functionality and link tracking within DataJeo. In steps, I will be researching competitors using the traffic system within … Continue reading "Case Study: Webinar Software. Cold Traffic"

5 Of Our Best Infographics From 2014

by admin @ The SEO Company - UK Search Engine Optimisation

2014 has definitely been the year of the infographic, we are still finding that creating and promoting them is the very best way to get loads of traffic and high quality editorial links for our customers. Throughout the year we have researched, designed and marketed around 20 infographics in total and the majority of them […]

The post 5 Of Our Best Infographics From 2014 appeared first on The SEO Company - UK Search Engine Optimisation.

SEO Friendly CMS Checklist - Factors and Infographic

SEO Friendly CMS Checklist - Factors and Infographic


Aleyda Solis: International SEO Consultant, Speaker & Author

Take a look at the most important factors to take into consideration to choose a SEO friendly CMS for your site.

Moving from Magento to Shopify Plus: The Complete Guide for Large Retailers

by William Harris @ The Elumynt of William Harris

When you’re a large eCommerce store pushing thousands of orders every month – the last thing you want to think about is completely migrating your money-maker to another platform.  It’s a lot of work, and you’re pretty sure it will destroy sales – so you put it off.  You keep putting it off until eventually, […]

The post Moving from Magento to Shopify Plus: The Complete Guide for Large Retailers appeared first on The Elumynt of William Harris.

Update: track your competitor’s subdomain rankings too!

by Gerard Klein @ SEO Effect

Always wanted to know how your competitors use subdomains in their SEO strategy? Not one of life more important questions, but in a competitive online niche this can be important! In SEO Effect you can now see how their subdomains are ranking in in the updated  ‘SEO visibility index for competition‘ report.If (!) you have entered… Read More

Het bericht Update: track your competitor’s subdomain rankings too! verscheen als eerste op SEO Effect.

2.9.4 – Terminal Queries

by Sybre Waaijer @ The SEO Framework

New performance options have been added. They allow you to optimize Search and Archive query alterations. Schema.org JSON-LD data is now cleaner when you run PHP 5.4 or later. Custom input image URLs can now dynamically switch between HTTP and HTTPS and the dimensions are always set, regardless of input. Multisite networks no longer initiate new database connections on every page for plugin compatibility checks.

How To Track the Facebook “Call Now” Button

by Richard Cummings @ The SEO System

The Facebook “Call Now” button introduced a great way for customers to immediately contact your business when they are using Facebook on their cell phone. But, after implementing the “Call Now” feature in your Facebook local awareness ads, you will have one obvious question that Facebook is less willing to answer:  Are people clicking your Facebook “Call Now button? Facebook shows ...

Read More

The post How To Track the Facebook “Call Now” Button appeared first on The SEO System.

What Is SEO? Solve The Puzzle With This Four-Minute Guide

by Grant Effinger @

No fluff, no sales pitch…Give us four minutes, and you’ll get an explanation of the fundamentals of SEO that anyone can understand and, better yet, utilize. WHAT IS SEO? SEO IS: A way to improve your quality traffic, rankings, and…

The post What Is SEO? Solve The Puzzle With This Four-Minute Guide appeared first on .

Marketing Strategy vs. Tactics – They’re Not The Same

by Tim Chan @ Coracle Marketing

There’s an important difference between marketing strategy and tactics. Many business owners I work with don’t understand the difference. Marketing strategy is big picture. Marketing tactics are the day to day decisions. Marketing strategy is a deep understanding of the core of your business. Here are a few areas marketing strategy covers: Vision, mission, and values […]

The post Marketing Strategy vs. Tactics – They’re Not The Same appeared first on Coracle Marketing.

SEO: 10 Things Every Small Business Should Do

by DPadmin @ Guardian Owl Digital Boutique

Search engine optimization isn’t always much fun for small businesses. Aside from having to compete with your closest rivals, you’ve got those industry leaders hogging up page one of results. To make matters worse, organic results are getting pushed further down the page, leaving less space for the little guy. These are the challenges small […]

The post SEO: 10 Things Every Small Business Should Do appeared first on Guardian Owl Digital Boutique.

SEO Intelligence Quiz 1: Answers

by Dori Friend @ SEO Intelligence Agency

I sent this quiz out yesterday via email and collected about 754 responses at the time of publishing this. Most of the questions were answered incorrectly by most of the surveyors. This pretty much shows us HOW IMPORTANT testing is. My next post will be going over “How to Test” as I take one from start […]

5 Email Marketing Tips for Small Businesses

by Alexia Bullard @ Salesforce Pardot

As a small business owner, you understand how important it is to get your brand to stick out in your customers’ minds. Running an engaging and compelling email marketing campaign is one of the best ways to go about doing this. In fact, the return on investment that comes from email is significant. Research shows...

Facebook Could Save You Time (And Data) With Instant Video

by John E Lincoln @ Ignite Visibility

The wait time may be over – for Facebook videos, that is. The social media giant is testing Instant Videos, and we’ve gathered all the information you need below. Following the release of its new Watch tab, which provides users with original video content, Facebook is now turning to Instant Videos. Rather than taking up...

The post Facebook Could Save You Time (And Data) With Instant Video appeared first on Ignite Visibility.

What is the Work of an SEO Expert?

by Henrik Sandberg @ SeoCustomer

Achieving a high ranking on search engine results is important for the success of your online business. However, achieving this goal requires a lot of hard work and persistent on your part as a webmaster.

The post What is the Work of an SEO Expert? appeared first on SeoCustomer.

Използване на социалните мрежи при SEO оптимизация

by admin @ theSEO

Преди години при SEO оптимизация се разчиташе основно на линкове, които добавяше самия оптимизатор, днес картинката е доста по-разнообразна, давате право и на всички останали потребители да споделят Вашето полезно съдържание в социалните мрежи, които са силно посещавани в световен … Continue reading

The post Използване на социалните мрежи при SEO оптимизация appeared first on theSEO.

Mastering Local Internet Marketing | The SEO Diet

by Andrea Fogle @ Epic Productions LLC

What in the world is an SEO Diet? This isn’t a new fad taking over the fitness world. The SEO Diet, as we will be explaining it, is our list of SEO essentials that will have users doing a double take of your website. Let’s start with the basics of internet marketing. What is SEO? Search Engine Optimization is the ...

Read More

The post Mastering Local Internet Marketing | The SEO Diet appeared first on Epic Productions LLC.

8 Steps to Starting a Kickass WordPress Business

by Brenda Barron @ WPMU DEV Blog

If you’re reading this, then you’ve already decided to make the leap into the wonderful world of WordPress web development and design. While I’d love to take this time to celebrate and welcome you to what’s bound to be an exciting adventure, I think we should jump right into talking business. Shall we? Starting a […]

Local SEO | The best solution you can get

by Nico Waaijer @ The SEO Framework

This week Local SEO for WordPress is launched as part of The Extension Manager, which plugin extends The SEO Framework with free and premium functional extensions, extra tools and services. Following his typically high standards of making WordPress plugins, Sybre Waaijer succeeded in delivering an advanced and leading Local SEO solution, far better than other existing similar solutions:

  • Multiple locations supported (max 4096, not only 2)
  • Opening hours per location
  • (Reverse) Geocoding
  • Fully automated (no sign up required at Google, Bing, etc.)
  • Higher exposure (output script in header vs. on page)
  • Significantly faster execution
  • Multisite supported
  • Much lower price
Furthermore, also restaurants are fully supported with added options for cuisines and reservations. This Local SEO solution really helps you to let your website rank higher in Google for your local community.

Welcome to The SEO Project | The SEO Project

Welcome to The SEO Project | The SEO Project


The SEO Project

Need more links? I’ll show you 184 ways to build links to any website in my free 400+ page guide. DOWNLOAD IT NOW (100% FREE)

Custom Dashboards are Coming to Google AdWords

by John E Lincoln @ Ignite Visibility

Google Adwords is going through some changes. A new dashboard is on its way – and the new design will allow users to create customized views of their data. Read below for everything you need to know. Google announced yesterday that it will be rolling out new dashboards, a “single place in AdWords where you...

The post Custom Dashboards are Coming to Google AdWords appeared first on Ignite Visibility.

Everything You Need to Know About Hidden Text & SEO

by DPadmin @ Guardian Owl Digital Boutique

Hidden text, with the goal of manipulating Google’s algorithm, can get you penalized. However, here are a few valid reasons to hide content. Hidden text is one of the oldest tricks in the SEO handbook. If you’re hoping hidden text will somehow boost your SEO efforts, you’ll quickly discover this outdated tactic is ineffective. Back […]

The post Everything You Need to Know About Hidden Text & SEO appeared first on Guardian Owl Digital Boutique.

Meet Andrea | Epic Productions Digital Development Manager

by Andrea Fogle @ Epic Productions LLC

Let’s meet another member of our Marketing Department; Andrea, Epic’s Digital Development Manger! Andrea oversees online advertising efforts for Epic as well as a few of our clients. She started her Epic journey as a social media intern and now, as the Digital Development guru, she’s mastered online marketing strategies and social media platforms. Get to know our football loving ...

Read More

The post Meet Andrea | Epic Productions Digital Development Manager appeared first on Epic Productions LLC.

Google Releases Long-Awaited Knowledge Graph API

by Aaron Bradley @ SEO Skeptic

In a Google+ post on Wednesday Freebase announced that the Google Knowledge Graph Search API was now available. Freebase, in announcing the closure of Freebase in December 2014, promised that a Knowledge Graph API would be made available as replacement for the Freebase API and widget. The Freebase API and widget will remain available for […]

7 fundamental technical SEO questions to answer with a log analysis (and how to easily do it)

by Aleyda Solis @ Aleyda Solis: International SEO Consultant, Speaker & Author

Log analysis has evolved to become a fundamental part of technical SEO audits. Server logs allow us to understand how search engine crawlers interact with our website, and analysis of your server logs can lead to actionable SEO insights you might not have gleaned otherwise. In this Search Engine Land post I share how you can easily analyze your logs and […]

La entrada 7 fundamental technical SEO questions to answer with a log analysis (and how to easily do it) aparece primero en Aleyda Solis: International SEO Consultant, Speaker & Author.

AdWords History Timeline Published

by Jason Lock @ Screaming Frog

For those of us who have been in paid search since before AdWords was on the scene, it’s easy to forget the details about when certain “features” were released, and in what form they first appeared. For those who are newer to the industry, it’s probably hard to imagine the...

Social Media: Paid vs. Organic

by Sara Brace @

With over 2.3 billion people on social media last year and 2.5 billion projected for 2017 according to Statista, it’s hard to deny the impact that social media can make on consumers. Businesses of all industries should understand the benefits…

The post Social Media: Paid vs. Organic appeared first on .

Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video

by Amy Higgins @ Online Marketing Blog – TopRank®

It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini. Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results [...]

The post Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video appeared first on Online Marketing Blog - TopRank®.

Marketing Your Local Business In Search Results

by Logan Mosby @

Your small business is your baby, that you’ve nurtured and help grow for years and years. But as your baby has grown, so has the environment in which it has been raised. As a small business owner, it is imperative…

The post Marketing Your Local Business In Search Results appeared first on .

Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations

by Joshua Nite @ Online Marketing Blog – TopRank®

Does anyone look forward to getting on an airplane anymore? Sure, you may be excited about where you’re going or what you plan to do when you get there. But anyone happily anticipating the screening, boarding, and flying part—well, I’ll have whatever vitamin supplement they’re on. If you’re headed to Content Marketing World, odds are [...]

The post Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations appeared first on Online Marketing Blog - TopRank®.

3 Best WordPress SEO Plugins Compared - Yoast vs. All in One vs...

3 Best WordPress SEO Plugins Compared - Yoast vs. All in One vs...


Create and Code

We take a look at the Best WordPress SEO plugins and compare Yoast SEO, All in One Pack and the SEO Framework.

The 12 Hottest Tools for Content Promotion

by William Harris @ The Elumynt of William Harris

Content marketing is nothing without good promotion. Many people furiously write great blog posts, hoping an insane amount of new customers will magically find their content. It doesn’t work that way. Promotion was important before content marketing became hip. And it will be important long after we move to the next wave of marketing. Promotion will […]

The post The 12 Hottest Tools for Content Promotion appeared first on The Elumynt of William Harris.

AMP and Ranking 0 are Becoming More Important

by John E Lincoln @ Ignite Visibility

This week: You can now edit local business info in search results, Instagram is testing canvas ads, and wait until you hear about how many of the top results don’t get clicks.   Here’s what happened this week in digital marketing. DemandJump Cloud Tool Shows Where Your Traffic Came From A new DemandJump tool, just...

The post AMP and Ranking 0 are Becoming More Important appeared first on Ignite Visibility.

Welcome Email Series: How to Engage Prospects Immediately

by Barry Feldman @ Orbit Media Studios

True or false?

Email is the most personal, engaging and effective media in the digital era.

I want to say “True” is the correct answer, however, I’d have to amend the question by changing “email is” to “email can be.”

You see, email can be your most…

Read More ›

The post Welcome Email Series: How to Engage Prospects Immediately appeared first on Orbit Media Studios.

The SEO "Food" Pyramid - The Elumynt of William Harris

The SEO "Food" Pyramid - The Elumynt of William Harris


The Elumynt of William Harris

Understanding the key ingredients to a healthy SEO recipe can be tough.  A lot of factors are at play – and sometimes it feels like there are too many “cooks in the kitchen”.  Maybe your friend used to be an SEO expert and thinks that rapid link building is still the secret to success (since …

Email Signup Forms: The 3 Factors in Boosting your Email Signup Form

by Andy Crestodina @ Orbit Media Studios

To be successful at email marketing, you need to grow your list of email subscribers. To grow your list of subscribers, you need a great email signup form. The growth of your email list depends on how you design that…

Read More ›

The post Email Signup Forms: The 3 Factors in Boosting your Email Signup Form appeared first on Orbit Media Studios.

Audience Targeting and Re-targeting – staying in front of potential customers

by sprout_admin @ Sprout Digital

Ever notice after buying a new car (or new to you at least) you begin to see that car everywhere you drive. On your way to a movie, the grocery store, or to daycare - there are Jeep Wranglers or Toyota Tundras everywhere!

The post Audience Targeting and Re-targeting – staying in front of potential customers appeared first on Sprout Digital.

SEO Tip: Image Descriptions

by Sybre Waaijer @ The SEO Framework

When you display images within your content, you should describe them.

The SEO - Digital Marketing Agency WordPress Theme

The SEO - Digital Marketing Agency WordPress Theme


ThemeForest

The SEO WordPress theme is designed for:SEO agencies, experts & freelancersDigital Marketing AgenciesInternet MarketersWeb StudiosDigital Advertising AgenciesAdvertising AgenciesSocial M...

Message Extensions A Complete Guide

by Jack Gorman @ The SEO Works

In the modern age of gadgetry it isn’t unknown for people to prefer to text rather than pick up the phone and speak to someone, which is why using message extensions can allow you to engage a whole new audience with your ads. By enabling message extensions you allow a user to contact you via […]

The post Message Extensions A Complete Guide appeared first on The SEO Works.

50% of Google First Page Results are HTTPS

by Jack Gorman @ The SEO Works

Nine months ago this figure stood at only 30%, which shows continuing adoption of SSL protocols In a recent article on the Moz blog, Dr. Pete Meyers discussed how more and more results on the first page of Google (based on a 10,000 strong keyword data set) are secure websites. The fact that this number […]

The post 50% of Google First Page Results are HTTPS appeared first on The SEO Works.

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

The SEO Agency | Koozai

The SEO Agency | Koozai


Koozai.com

We're an Awesome, Award Winning SEO Agency, So If That's The Kind Of Standard You Want For   Your Business, Get In Touch Today.

Small Business Organic SEO

by sprout_admin @ Sprout Digital

An often misunderstood web marketing tool is organic search engine optimization (SEO). A common misconception about organic SEO is that it simply produces high website search ranking results.

The post Small Business Organic SEO appeared first on Sprout Digital.

Target Link Roundups

by Joshua Hardwick @ The SEO Project

With over 2 million blog posts published every day, there are literally millions of new industry-related blog posts going live each month. Not all of these blog posts are high-quality, however; there’s a lot of rehashed content in there. Because of this, many bloggers have taken it upon themselves to curate the web themselves, by rounding up the best articles of the week/month/year from their industry and publishing them in a single blog post. Here’s an example: And another: SEO’s refer to these types of posts as “link roundups”, and they’re pretty easy to get links from (as long as you’ve got a great […]

The post Target Link Roundups appeared first on The SEO Project.

Can Google See

by Gary Horsman @ SEO and Web Copy – Website Design | Internet Marketing | WordPress Websites

Can Google See? Machine Learning and Search Results Computer learning or as some may also refer to it as – machine learning – is a fascinating topic. Beyond it being fascinating, be aware that the machines are learning fast. This “learning” capability is also being applied to search algorithms and this is good for searchers as […]

The post Can Google See appeared first on Website Design | Internet Marketing | WordPress Websites.

The Best Apology Email Is The One You Never Send

by Skyler Holobach @ Salesforce Pardot

Today wraps up our third post in our apology series, where we’ll be focusing on the best kind of apology email- the one you never have to write. The best way to never apologize is to have a checklist of tasks you need to complete and questions you need to be able to answer before...

30+ Best WordPress Restaurant Themes

by Douglas James @ Create and Code

An army travels on its stomach, and websites travel on good reviews. More specifically, restaurant websites, who delight our eyes with a variety of menus and food choices while simultaneously demonstrating the quality we can expect. Or at least, that’s the idea. But sometimes, crafting a finely tuned website is just as hard as delivering […]

The post 30+ Best WordPress Restaurant Themes appeared first on Create and Code.

Facebook Changes Advertising and Backlinks are Still Important

by SiteMgr @ Ignite Visibility

This week: 404s are eating into your crawl budget, Facebook rolls out new changes in its advertising, and backlinks are still an important ranking signal. Here’s what happened this week in digital marketing. Big Changes in Facebook Advertising Facebook is making sure that its advertisers get top-notch service with some upcoming changes. First, Facebook has...

The post Facebook Changes Advertising and Backlinks are Still Important appeared first on Ignite Visibility.

4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company

by Today's Industry Insider @ The Kissmetrics Marketing Blog

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top […]

A Guide to Using SEO Effectively for Your Small Business

by DPadmin @ Guardian Owl Digital Boutique

Improve your ranking with help of these small business SEO techniques and strategies. Drive traffic and enjoy your success! A Guide to Using SEO Effectively for Your Small Business Companies providing SEO services today get really popular because of the increased online competition. Businesses are fighting for each potential customer and get as much traffic […]

The post A Guide to Using SEO Effectively for Your Small Business appeared first on Guardian Owl Digital Boutique.

SEO Tip: Geo Targeting

by Sybre Waaijer @ The SEO Framework

Annotating your local business will massively increase your search presence, through structural data results.

Video & Recipe Information Accessible via Google Image Search

by Jack Gorman @ The SEO Works

Google have specified that Rich Results are now available for video and recipe content within Google Image Search on mobile devices. If you perform a Google Search for “Daily Show Youtube” via mobile, it will fetch video thumbnails amongst regular image results that when clicked on results in an information rich panel. If you select […]

The post Video & Recipe Information Accessible via Google Image Search appeared first on The SEO Works.

Recovering Your Organic Search Traffic from a Web Migration Gone Wrong

by Aleyda Solis @ Aleyda Solis: International SEO Consultant, Speaker & Author

What to do when you do a Web migration without taking SEO into consideration and the site organic search traffic is lost? In my latest Moz post I share a series of validations, questions to ask, data to verify and tools to use, in order to identify the potential errors and issues that might have […]

La entrada Recovering Your Organic Search Traffic from a Web Migration Gone Wrong aparece primero en Aleyda Solis: International SEO Consultant, Speaker & Author.

13 Analytics Reports You Should be Using (But Probably Aren’t)

by Johnathan Dane @ Orbit Media Studios

There’s a saying in political campaigns: Yard signs don’t vote.

They’re good for name recognition, but at the end of the day, they aren’t really moving the needle. They don’t get up on Election Day and wait in line to punch…

Read More ›

The post 13 Analytics Reports You Should be Using (But Probably Aren’t) appeared first on Orbit Media Studios.

Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes

by DPadmin @ Guardian Owl Digital Boutique

Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. However, there is often a tendency for companies to become fixated on what dominant competitors in the marketplace are doing. The assumption is that because they’re getting the most SEO traffic, they must be doing […]

The post Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes appeared first on Guardian Owl Digital Boutique.

5 съвета при писане на блог пост

by admin @ theSEO

1. Заглавието е важно   Чували ли сте българската поговорка: „По дрехите посрещат, а по ума изпращат“? В света на дигиталния маркетинг, можем да я преформулираме като: „По заглавието посрещат, а по съдържанието изпращат“, с тази разлика, че ако нямате … Continue reading

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The “Ranking for Links” Technique

by Joshua Hardwick @ The SEO Project

Journalists and bloggers often need references when writing articles and usually – as long as the reference is reputable – they’ll naturally link out to it. Ranking for links involves creating a piece of content that specifically targets keywords bloggers and journalists are likely to type into Google when searching for content to reference. Here’s how the process of finding a reference might go: A journalist/blogger for a large publication (e.g. Hubspot.com) begins putting together a piece about Facebook advertising She begins the article with an introductory paragraph talking about Facebook’s huge userbase She knows that Facebook is used by millions on a daily basis, […]

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15 Examples of Highly Successful WordPress Businesses

by Colin Newcomer @ Create and Code

Do you hear those rumblings? That’s the sound of the slow shifting of the WordPress economy… In the past few months, Automattic has made forays into areas they’ve traditionally left to others with the addition of themes in Jetpack and third-party plugins for WordPress.com Business plans. In both cases, those changes caused consternation among existing […]

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Not Segmenting Your Audience? Big Mistake if You’re Chasing Conversions

by Today's Industry Insider @ The Kissmetrics Marketing Blog

You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, you’re basically throwing conversions out the window. Even though your audience shares an interest in your brand, they’re not all at the same stage of getting to know you. So speaking to them as if […]

The SEO Works takes top accolade at the dotCOMM awards

by Ben Foster @ The SEO Works

We’re always proud of the work that we deliver for our clients. We’re especially proud this week as we’ve been awarded a Platinum award from the Association of Marketing and Communication Professionals (AMCP) in their dotCOMM awards. The dotCOMM Awards is an international competition honouring excellence in web creativity and digital communication. The competition spotlights […]

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30+ Best WordPress Technology Themes for Startups, App developers and hosting companies

by Douglas James @ Create and Code

In this weeks collection we take a look at the Best WordPress Technology themes! A company start-up is the first step on the path to success. Or at least, that’s the hope of any owner. Indeed, taking one’s first leap into the business world takes a lot of gumption, resources, and luck. But there’s no […]

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Google Adwords Call-Only Campaign Abandonment Considerations

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

I’ve been running some Call Only campaigns for a service industry site.  Like many I’m hearing from, the performance of these campaigns is not what was expected. While it is believed that a full 20% (on in five!!) of calls from mobile phones are abandoned, we should look how this affects abandonment patterns for call-only […]

The post Google Adwords Call-Only Campaign Abandonment Considerations appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

Effective DIY SEO Tricks for Local Businesses

by Henrik Sandberg @ SeoCustomer

The local businesses always face the challenges to stay visible on the search results. Here are some DIY SEO tricks for local businesses.

The post Effective DIY SEO Tricks for Local Businesses appeared first on SeoCustomer.

The SEO Handbook | Salesforce Pardot

The SEO Handbook | Salesforce Pardot


Salesforce Pardot

You put a lot of effort into building your website. Don’t let those efforts go to waste by neglecting to optimize them for search. Instead, use this handbook to learn which elements of your website should be optimized, from title tags to internal links and more. This handbook includes:

Is Your Website for Potential Clients or Current Clients?

by Tim Chan @ Coracle Marketing

Our team is currently working with a private school on redesigning their website. “Is your website’s home page primarily for potential parents and students, or is it for current parents and students?” I asked them. This is an important question that every business should answer before designing or redesigning their website. The school’s website will […]

The post Is Your Website for Potential Clients or Current Clients? appeared first on Coracle Marketing.

How to Automatically Share Content on Social Media The Right Way

by Colin Newcomer @ Create and Code

If you’re publishing new content on the regular, I’m betting you want people to actually see it, right? Ok, that’s a silly question. Unless you’re a unicorn – you probably created a website because you wanted to get it in front of the world’s collective eyeballs. Well, in addition to a bunch of other methods, […]

The post How to Automatically Share Content on Social Media The Right Way appeared first on Create and Code.

Google Branding Websites as “Not Secure” – Live Examples – February 2017 Update

by Richard Cummings @ The SEO System

Since my article long ago exposing the 10 Facts & Myths of Secure (HTTPS) websites and my more recent Definitive HTTPS/SSL WordPress Upgrade Guide, Google has now provided increased incentive for those of you who have not yet upgraded your website to HTTPS — they will brand you as “Not Secure”! The Google official announcement states that:  “Beginning in January ...

Read More

The post Google Branding Websites as “Not Secure” – Live Examples – February 2017 Update appeared first on The SEO System.

Marketing Intern | Gain Real World Experience

by Andrea Fogle @ Epic Productions LLC

Epic Productions is a bustling multimedia agency in the heart of Old Town Scottsdale, seeking a Marketing Intern to learn from the best. Join Arizona’s top video production agency for 10-20 hours weekly during the Fall 2017 semester. Under the direction of the Director of Operations and Digital Marketing Manager, the Marketing Intern should display strong communication skills and a ...

Read More

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4 Ways to Get More Out of Your B2B Marketing Automation

by Keren Stanley @ Salesforce Pardot

Connecting with customers. Staying on top of leads. Running nurture campaigns. Yep, B2B marketers wear a lot of hats these days. So, it’s no wonder you’re always on the lookout for new tools or tips to help you automate, simplify, and streamline whatever you can. We hear you. At Salesforce Pardot, we love coming up...

Introducing Engage Team Reports for Sales and Marketing Managers, and Preview Variable Tags

by Reena Parekh @ Salesforce Pardot

We’re excited to announce the highly-requested Engage Team Reports. Engage Team Reports will allow sales managers, marketers, and admins to have insight into the effectiveness of Engage emails, usage and impact for their teams, as well as individual reps. They can then track which templates and campaigns are driving the best results. Available in both...

TSF 2.9.3 RC1 Changelog

by Sybre Waaijer @ The SEO Framework

> View code changes For everyone: Changed: Structured Data has output been revisited, so: Sitename + Sitelinks Searchbox: The output of Sitename has been merged into Sitelinks Searchbox. They’re marked as @type “Website”. The options still work as intended: When both options are activated, the merged script emerges. When only Sitelinks Searchbox is activated, only […]

22 Ways To Analyse Logs Using The Log File Analyser

by screamingfrog @ Screaming Frog

Log Files are an incredibly powerful, yet underutilised way to gain valuable insights about how each search engine crawls your site. They allow you to see exactly what the search engines have experienced, over a period of time. Logs remove the guesswork, and the data allows you to view exactly...

Work Quickly but Do Not Hurry

by Tim Chan @ Coracle Marketing

My daughter started kindergarten a few months ago, and I usually take her to school in the morning. Most mornings we make it school just in time. I feel like I have to constantly keep my daughter focused and moving in the morning so we can make it. I started saying, “Put your hurry pants […]

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Steal Links from Inferior Content

by Joshua Hardwick @ The SEO Project

No matter what you write about, you can guarantee that there will be hundreds – if not thousands – of other blog posts about that topic. For example, a simple Google search for “how to build links” returns 475 million results: Even a more obscure search like “best beaches in wales” returns in excess of 14 million results: Bottom line: you’re not the only one blogging about a particular topic. But, if you’ve been investing in high-quality content on your site, your piece of content on [topic] will probably be better than most other posts out there. Even so, it’s likely that some of those inferior […]

The post Steal Links from Inferior Content appeared first on The SEO Project.

Why It’s Time to Protect Your WordPress Business with a Contract

by Brenda Barron @ WPMU DEV Blog

Any business transaction you make should have a contract attached to it. And, if you should happen to encounter clients who aren’t “comfortable” with the terms of the contract, well then… Danger, Will Robinson. It doesn’t matter what the price tag is for each project or individual task you take on with a new client. […]

How to Do Customer Engagement If You’re In a Unique Niche

by Today's Industry Insider @ The Kissmetrics Marketing Blog

I once worked with a business that specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your […]

Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld

by Joshua Nite @ Online Marketing Blog – TopRank®

The inimitable Andrew Davis is the best-selling author of Town, Inc. and an in-demand marketing speaker. After his presentation at Content Marketing World 2017, I can see why. He made me feel stupid. And I’m incredibly grateful. The best presentations make you feel stupid in retrospect. Of course! It’s so obvious that this is the [...]

The post Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld appeared first on Online Marketing Blog - TopRank®.

Before Your Next Product Launch, Try These 5 Engagement Strategies

by Today's Industry Insider @ The Kissmetrics Marketing Blog

The big day is approaching! Yes, you’re about to launch your first (or maybe fifth) product. You want the experience to be perfect for your audience. What your team does before the launch is just as important as what you do on launch day. And it all starts with early engagement—spreading your message as soon […]

Case Study: Webinar Software. Cold Traffic Part 2

by walterbayliss @ DataJeo Market Research Software

Starting from where we left off in part one of this traffic case study: We had done the market research, and now looking at setting up the tracking elements and sales pages to drive the traffic to. I have done this a few days ago, and hadn’t had a chance to come back and update … Continue reading "Case Study: Webinar Software. Cold Traffic Part 2"

Overselling vs Standing Out

by Tim Chan @ Coracle Marketing

Every business has the challenge of standing out from their competitors. For your customers to enjoy the benefits of your product, they need to know about it. For them to know about it, you need to get their attention. To get their attention, you need to stand out. Many businesses try to stand out by […]

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SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

Google Search Console API update

by Gerard Klein @ SEO Effect

An update in SEO Effect: import monthly data from Google Search Console via the renewed API. This data source is still the best way to solve the ‘Not Provided’ problem. From now on, this only works via the new API and no longer via the SEO Effect ‘WMT clicks’ method. This also means: one less data source to manage! Just to… Read More

Het bericht Google Search Console API update verscheen als eerste op SEO Effect.

Back to the Future: 5 Marketing Predictions That Were Right on the Money

by Anne Leuman @ Online Marketing Blog – TopRank®

Great Scott! The TopRank Marketing blog has been around since 2003, way back when content marketing and blogging were relatively new to the business world. We are proud of the fact that we were early adopters of the blogging trend—one of today’s leading content marketing strategies for improving brand visibility and engagement. Trends and predictions [...]

The post Back to the Future: 5 Marketing Predictions That Were Right on the Money appeared first on Online Marketing Blog - TopRank®.

Screaming Frog SEO Spider Update – Version 8.0

by screamingfrog @ Screaming Frog

I’m excited to announce the release of Screaming Frog SEO Spider 8.0, codenamed internally as ‘All J’s must go’. Our team have been busy in development working on some exciting new features, so let’s get straight to it, and talk about what’s new in version 8.0. 1) Updated User Interface...

Bad SEO Advice You Should Still Avoid

by Michael Martinez @ SEO Theory

I should create a “Bad SEO Advice” category and collect all the articles I have written about it through the years in one place.  There are days when I am tempted to go back and “update” old articles about bad…

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld

by Joshua Nite @ Online Marketing Blog – TopRank®

The inimitable Andrew Davis is the best-selling author of Town, Inc. and an in-demand marketing speaker. After his presentation at Content Marketing World 2017, I can see why. He made me feel stupid. And I’m incredibly grateful. The best presentations make you feel stupid in retrospect. Of course! It’s so obvious that this is the [...]

The post Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld appeared first on Online Marketing Blog - TopRank®.

How to Lose Friends and Not Influence People [Content Matters Podcast, Ep. 28]

by Andy Crestodina @ Orbit Media Studios

As a digital marketer, you’ll often aim to contribute content to other blogs in an effort to increase your reach and influence. There are effective—and ineffective—ways to conduct your outreach. In this episode, we’ll explore blogger outreach do’s and dont’s.

Listen…

Read More ›

The post How to Lose Friends and Not Influence People [Content Matters Podcast, Ep. 28] appeared first on Orbit Media Studios.

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

Top 7 On-Site SEO Recommendations

by DPadmin @ Guardian Owl Digital Boutique

This article contains some of the most useful, on-site SEO recommendations. Learn more about what you can tweak on your website in order to improve your SEO ranking. Create Long and Unique Content There is a saying that “content is king,” which refers to the importance of quality content for SEO optimization. Unique content that […]

The post Top 7 On-Site SEO Recommendations appeared first on Guardian Owl Digital Boutique.

The Most Important SEO On-Page Factors

by Dori Friend @ SEO Intelligence Agency

Test Results Reveal Where To Place Keywords Here is the Video I promised; Kyle Roof’s 36 minute video that shows  the MOST Important SEO On-Page Factors  below. It is the beginning of his SEORockstar presentation that knocked all our socks off. Yes, he will show some incredible test results, but first he goes through HOW […]

Penguin 4.0 Update – Sept 2016

by Dori Friend @ SEO Intelligence Agency

It is champagne time to celebrate Google Updated Penguin 4.0. Yes, that is right, Penguin 4.0 finally released the day I got back from Africa. At least that is when they announced it. It actually started, maybe rolled in, the day I left on September 2nd. First of all, I want to say that it […]

The Skyscraper Technique

by Joshua Hardwick @ The SEO Project

That’s why the world’s tallest building (the Burj Khalifa) attracts almost 2 million visitors per year: The Skyscraper Technique (coined by Brian Dean of Backlinko.com) is a content-driven link building technique that takes advantage of this. Here’s how to do it: Find a “proven linkable asset” (i.e. an existing piece of content in your industry that already has a lot of links) Make an improved version Tell the right people about it   Step #1: Find an Existing “Proven Linkable Asset” A “proven linkable asset” is a piece of content that has already performed well and generated a tonne of links. […]

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I Strongly Prefer Android, So Why did I Pre-order an iPhone?

by Nick @ Nick Pierno

I love Android. Every time I’ve tried to embrace iOS (3 solid efforts) I’ve always bailed. For whatever reason, the things I want to do on a phone have just always been more efficient and intuitive on an Android. And it just keeps getting better. I also love my Nexus 5, and I’ve barely had it...

The post I Strongly Prefer Android, So Why did I Pre-order an iPhone? appeared first on Nick Pierno.

Start Thinkin’ Christmas… in July: Planning Your Holiday Sends (Early)

by Skyler Holobach @ Salesforce Pardot

No one’s hangin’ stockin’s up, No one’s bakin’ pie, No one’s lookin’ up to see A new star in the sky. No one’s talkin’ brotherhood, No one’s givin’ gifts, And no one loves a Christmas tree On March the twenty-fifth. -Shel Silverstein I know, it’s July, but the same sentiment here applies- why in the...

Return On Investment With Digital Marketing

by Shawn Denney @

As a business, we exist to fulfill a need. It is what allows us to stay in business, to grow, and to find new innovations. Sometimes you are the premier provider of the solution, while other times you are one…

The post Return On Investment With Digital Marketing appeared first on .

How to Not Suck at Reddit

by William Harris @ The Elumynt of William Harris

Reddit is tough.  You can’t just post a promotional link to your blog and hope that people will like it – even if it is perfectly relevant and informational (trust me – I learned the hard way).  You have to figure out the right game plan for using reddit in a way that will help […]

The post How to Not Suck at Reddit appeared first on The Elumynt of William Harris.

99 Incredible WordPress Stats and Facts

by Maddy Osman @ WPMU DEV Blog

WordPress has come a long way since it first launched back in 2003. It’s now the most popular content management system and has become a become a dominant force online, now powering 28.6% of all websites. What follows is a huge round-up of some of the most interesting stats and facts about WordPress divided into […]

Smart Slider Review: Build Beautiful Sliders With Drag and Drop

by Colin Newcomer @ Create and Code

If there’s one thing that WordPress users seem to universally love, it’s WordPress slider plugins. Two of the top four best-selling plugins at Code Canyon are, you guessed it, slider plugins. This fascination has led to the bundling of Slider Revolution with pretty much every theme for sale at Theme Forest. But Slider Revolution and […]

The post Smart Slider Review: Build Beautiful Sliders With Drag and Drop appeared first on Create and Code.

We’ve Migrated from Yoast SEO | Roots

We’ve Migrated from Yoast SEO | Roots


Roots

After putting it off for months, we’ve finally migrated from using the Yoast SEO plugin to both the The SEO Framework and Google XML Sitemaps plugins.

Long Tail Keywords, Simple Steps To Drive Notable Revenue

by John E Lincoln @ Ignite Visibility

If you’re looking for a new way to generate web traffic but you haven’t yet tried to optimize your content for long-tail keywords, then now’s the time. In fact, you can do your brand (and your bottom line) a lot of good by writing articles centered around detailed search terms that your competitors don’t know...

The post Long Tail Keywords, Simple Steps To Drive Notable Revenue appeared first on Ignite Visibility.

How to Master Analytics like Will Smith and Amazon

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Will Smith is not just a pretty face. Nor is he just a likeable, talented actor. He’s a businessman and a master marketer. The only Hollywood star that predictably gets over $20 million per flick. Even his movies that didn’t get good reviews, like Hancock and Suicide Squad, grossed over half a billion each worldwide. […]

4 Easy Steps to Creating Content for an Account-Based Marketing Strategy

by Jason Rogers @ Salesforce Pardot

Editor’s Note: If you’d like to learn more about strategies to drive your Account-Based Marketing program, join Nate Skinner, VP of Product Marketing at Salesforce, and Heidi Bullock, CMO of Engagio on July 26 for their webinar presentation Simple and Effective Account-Based Marketing.  B2B marketing is currently being revolutionized by the onset of account-based marketing...

Setting Your Customer Engagement Emails on Automation Using Kissmetrics

by Zach Bulygo @ The Kissmetrics Marketing Blog

Human attention spans are embarrassingly bad. I’d be lucky to get just 5% of people to read this entire post. Most probably won’t get past the intro, so I’ll get to the point: In this age of infinite distraction, brands that can keep their customers engaged with the product are bound for long-term success. Fads […]

Reduce Your Bounce Rate

by Gary Horsman @ SEO and Web Copy – Website Design | Internet Marketing | WordPress Websites

Reducing Your Bounce Rate It’s All About The Experience Provide someone with an outstanding experience and they will only want more. When someone visits your website or blog they are there to have a rewarding experience. They will want to learn something, be entertained and have the experience easy and trouble-free. Your blog posts need […]

The post Reduce Your Bounce Rate appeared first on Website Design | Internet Marketing | WordPress Websites.

“The Task of Marketing is a Never-Ending Exercise in Reduction”

by Tim Chan @ Coracle Marketing

“The task of marketing is a never-ending exercise in reduction,” said Terry O’Reilly, the author of a new marketing book titled This I Know: Marketing Lessons from Under the Influence. From my 4 years of running a marketing company and working with over 50 clients, I can say that this is the truth. When it comes to […]

The post “The Task of Marketing is a Never-Ending Exercise in Reduction” appeared first on Coracle Marketing.

Mailster Mailgun Integration

by EverPress @ WordPress Plugins

Uses Mailgun to deliver emails for the Mailster Newsletter Plugin for WordPress.

The Annual Screaming Frog Macmillan Morning Bake Off

by Lucy Fitton-Hayward @ Screaming Frog

After the success of last year’s Macmillan Morning Bake Off, we decided to run it again this year. Not only is it an excuse to eat lots of tasty treats all day, but it obviously helps a great cause, and takes any guilt out of consuming a lot of cake...

It’s Sponsored Content, not advertorial

by Kyle Greenwood @ Sprout Digital

Maybe sponsored content is a tiny bit advertorial - it does fall under the advertising umbrella. It appears in publication, is not written by the editorial staff, and is used to further the name of business in the marketplace.

The post It’s Sponsored Content, not advertorial appeared first on Sprout Digital.

Google’s penguin now ‘real time’

by Gerard Klein @ SEO Effect

Google updated it’s penguin algorithm. It’s is the part that fights spammy links to your site. This cute little chick is now a grown up bird and therefore part of the core algorithm. It now runs continuously so you can get penalised much quicker, but you can also also make a speedy return from those deep murky waters! From their post: Penguin is… Read More

Het bericht Google’s penguin now ‘real time’ verscheen als eerste op SEO Effect.

Updated Link prospect page for easier link building

by Gerard Klein @ SEO Effect

The link strategy section of the link bait and link building tool is getting an update in SEO Effect. In the first release — of what we think will be three — is all about the ‘link prospect page’. This where you gather all the link prospects from your link research, have it augmented with contact data… Read More

Het bericht Updated Link prospect page for easier link building verscheen als eerste op SEO Effect.

6 SEO Trends That Will Influence Your Content Marketing

by DPadmin @ Guardian Owl Digital Boutique

In the world of marketing, there are plenty of trends for leaders to stay on top of. From PR trends that affect their branding on a larger scale to the content marketing and social media tools that affect their day-to-day communication, leaders have a lot on their plates. I hate to be the guy who adds to your list, […]

The post 6 SEO Trends That Will Influence Your Content Marketing appeared first on Guardian Owl Digital Boutique.

Crafting a good page title for SEO • Yoast guide to title tag SEO

Crafting a good page title for SEO • Yoast guide to title tag SEO


Yoast

Writing good page titles is an essential skill for anyone doing SEO. In this post we explain the how and why of creating a good page title.

Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations

by Joshua Nite @ Online Marketing Blog – TopRank®

Does anyone look forward to getting on an airplane anymore? Sure, you may be excited about where you’re going or what you plan to do when you get there. But anyone happily anticipating the screening, boarding, and flying part—well, I’ll have whatever vitamin supplement they’re on. If you’re headed to Content Marketing World, odds are [...]

The post Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations appeared first on Online Marketing Blog - TopRank®.

Stacking the SEO Deck

by sprout_admin @ Sprout Digital

I’m a gambler. I enjoy playing poker, blackjack, and craps. These games provide me the opportunity to influence the outcome of the game. Slot machines, roulette, keno, and other passive gambling games are sucker bets–the house ALWAYS wins.

The post Stacking the SEO Deck appeared first on Sprout Digital.

SEO Factors to Watch for Mobile and Local Search

by Caleb Babin @ The SEO Battlefield

Long gone are the days of being able to easily rank in Google. The market has radically shifted towards mobile search and local search, and each have their own factors that influence optimization of results. While the market has changed, both mobile and local present great opportunities for those who understand how they both differ … Continue reading "SEO Factors to Watch for Mobile and Local Search"

Expanding Your Reach: Digital Marketing Strategies For A National Audience

by Brad Christian @

You’re doing very well with your small brick and mortar store in your hometown and want to grow. Where do you go now? Online, of course! You create a beautiful website with all the bells and whistles to showcase and…

The post Expanding Your Reach: Digital Marketing Strategies For A National Audience appeared first on .

The Benefits of Creating Newsletters for Internal Purposes (and How to Make It Happen)

by Andy Martin @ Salesforce Pardot

You all know how to make your digital marketing content work for you outside of the office – establishing your brand, bringing in leads, growing your sales, and more. However, more and more companies are starting to realize the benefits of creating newsletters for internal staff. Not only is this a great way to keep...

10 Fun Ways to Use the Element of Surprise in Your Site Design

by Suzanne Scacca @ WPMU DEV Blog

Did you know that Rick Astley’s “Never Gonna Give You Up” turned 30 this year? Even if that name doesn’t ring a bell, there’s a strong possibility you’ve unintentionally encountered the music video for it at some point, thanks to a rickroll. Or maybe you’re more familiar with the maze game prank from about 10 […]

Google MyBusiness – Bulk Management Panel Discussion

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

I was honored to be part of a LocalU Hangout with some of the web’s leaders in local SEO:  Andrew Shotland & Dan Leibson of LocalSEOGuide, Alexis Gui of Sim Partners, Tim Grant of Gamma Partners, Rory Scherer ofDAC Group, and Mike Blumenthal. This recording (and transcript) includes a lot of tips related to guidelines, obstacles […]

The post Google MyBusiness – Bulk Management Panel Discussion appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

The Essential Guide to Creating a Facebook Sales Funnel

by oli @ The Seo Consultant

Did you know that there are currently over 1.86 billion monthly active Facebook users worldwide? This makes Facebook a fruitful platform to implement your market strategies as you have the potential to target a giant pool of individuals. However, you are certainly not the only one competing for a slice of the audience Facebook provides. […]

The post The Essential Guide to Creating a Facebook Sales Funnel appeared first on The Seo Consultant.

30,000 active installations | A rising star

by Nico Waaijer @ The SEO Framework

In April 2017 The SEO Framework reached 20,000 installations within 1.5 years and now only 4 months later the next milestone is there. The developers of another 10,000 websites/blogs gave their trust to this free and no-ads plugin, which is seen as the go-to alternative for the market leaders “Yoast SEO” and “All in One SEO Pack”. Sybre Waaijer as the creator of The SEO Framework is very proud, that his SEO plugin is now in the top 2% of most-used WordPress plugins. During the recent months, he worked hard on his new achievement Local SEO, which will go to market at the end of August 2017 as part of The Extension Manager.

Google Now Supports JSON-LD for Product and Review Rich Snippets

by Aaron Bradley @ SEO Skeptic

Google Webmaster Trends Analyst John Mueller announced today on Google+ that Google is now supporting JSON-LD "for Reviews and Products structured data markup." Until today the generation of review and product rich snippets in Google search results required either microdata or RDFa. Unlike these two inline structured data markup syntaxes, JSON-LD can be placed anywhere […]

Screaming Frog SEO Spider Update – Version 7.0

by screamingfrog @ Screaming Frog

I’m delighted to announce Screaming Frog SEO Spider version 7.0, codenamed internally as ‘Spiderman’. Since the release of rendered crawling in version 6.0, our development team have been busy working on more new and exciting features. Let’s take a look at what’s new in 7.0. 1) ‘Fetch & Render’ (Rendered...

Broken Link Building

by Joshua Hardwick @ The SEO Project

Broken links occur when webpages link out to resources that are no longer there. For example, CitationLabs links out to a post entitled “Broken link building with Raven’s Link Manager and local directories” from this blog post: But, when you click the link, you’re taken to this page: Oops, it seems the post was deleted (which means the link is broken). Most webmasters will make every effort to fix broken links as they give their visitors a negative experience. It also makes it look as though their site is rarely updated. Broken link building is a three-step process that involves: Finding industry-specific webpages with […]

The post Broken Link Building appeared first on The SEO Project.

When Will Google Index a Googol Web Pages?

by William Harris @ The Elumynt of William Harris

Google has indexed billions of web pages.  In fact, according to Statistic Brain – Google had 67,000,000,000 (67 Billion) pages indexed in 2014.  But while, that’s an impressive number – it still means that Google has yet to live up to it’s name. Google originally got it’s name from the math word, googol, which is […]

The post When Will Google Index a Googol Web Pages? appeared first on The Elumynt of William Harris.

Screaming Frog Log File Analyser Update – Version 2.0

by screamingfrog @ Screaming Frog

I am delighted to announce the release of the Screaming Frog Log File Analyser 2.0, codenamed ‘Snoop’. Since launch last year, we’ve released eight smaller updates to the Log File Analyser, but this is a much larger and more significant update, with some very exciting new and unique features. Let’s...

Page Load Speed – Does it Count in SEO?

by Dori Friend @ SEO Intelligence Agency

Google Fibbing? Nah, Just Misleading Us As Usual. The S.I.A. Breaks Long Standing Page Load Speed Myth. In 2010, Google told us that page speed is a ranking factor and led us to believe that page load time is what Google is looking at with page speed – how quickly the half the page loads […]

Google Now Supports Critic Reviews for Local Businesses

by Aaron Bradley @ SEO Skeptic

Yesterday Google updated its structured data documentation on reviews to include guidelines and code specifications for the creation of critic reviews for local businesses, along with a number of other, smaller changes. Exactly one year earlier Google announced support for critic reviews in the Knowledge Graph (at launch restricted to reviews of movies), and provided […]

How to Write Amazing Abandoned Cart Emails and Increase Your Sales By 29 Percent

by William Harris @ The Elumynt of William Harris

Every eCommerce store owner is looking for a way to streamline their store management, increase growth, and ultimately make more money. In reality, being an eCommerce store owner is a lot of hard work and there are not that many quick fixes that will result in double-digit growth for your store. There are a few […]

The post How to Write Amazing Abandoned Cart Emails and Increase Your Sales By 29 Percent appeared first on The Elumynt of William Harris.

Hire the Right President to Grow Your Economy 900%

by William Harris @ The Elumynt of William Harris

Don’t worry – this isn’t a political post.  It has nothing to do with Donald Trump, Hillary Clinton, or the 2016 Presidential Election Fiasco. As you scale your business, the question that inevitably rears its head is, “Am I the right person to be the president of this company?” Sometimes the answer is yes and […]

The post Hire the Right President to Grow Your Economy 900% appeared first on The Elumynt of William Harris.

Drill Down Into Key Segments to Understand and Improve Your Funnel

by Today's Industry Insider @ The Kissmetrics Marketing Blog

The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning, and the last report they check before leaving for the weekend on a Friday. All serious analytics tools have some version of a funnel report, with differing degrees of flexibility and features. Some […]

The SEO Works wins Gold Hermes Creative Award

by Ben Foster @ The SEO Works

We’re proud to have won a Gold award at the Hermes Creative Awards, one of the largest and most prestigious creative competitions in the world. The Hermes Creative Awards are designed to celebrate outstanding creative talent backed by great results. We picked up our Gold Award for our work with Whitmores Timber. We helped design […]

The post The SEO Works wins Gold Hermes Creative Award appeared first on The SEO Works.

10 Reasons Android Users May Consider the iPhone 6

by Nick @ Nick Pierno

I recently wrote an article; I Strongly Prefer Android, So Why did I Pre-order an iPhone? It’s a bit long-form – so here’s a more consumable list of reasons current, steadfast Android users might consider buying an iPhone 6: Third Party Keyboards I can’t be the only Android user who’s almost had a panic attack trying to use an...

The post 10 Reasons Android Users May Consider the iPhone 6 appeared first on Nick Pierno.

2.9.3 – Assiduous Substratum

by Sybre Waaijer @ The SEO Framework

Social images can now scale up to 4K resolution. This means (manual and automated) forced cropping no longer initiates at 1500px but at 4096px. A new option has been added for every taxonomical post type in the Visibility tab. It allows you to prevent the annotated pages from showing up in Archives. Structured Data output has been revisited. This includes merging of output, removal of misplaced output, and performance improvements. When your home page is a blog, pages without an ID (404, search, date archives, etc.) had output and caching issues. These issues have been resolved. Several security concerns have also been addressed. Although, none of them could be verified as the coding environment is already well protected.

Our Top 11 Content Marketing Takeaways from #CMWorld 2017

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo. Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, the four-day event was exciting [...]

The post Our Top 11 Content Marketing Takeaways from #CMWorld 2017 appeared first on Online Marketing Blog - TopRank®.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

RankBrain third most important rank factor after content and links

by Gerard Klein @ SEO Effect

Interesting post on Search Engine Land where Google says that RankBrain is the third most important rank factor just after content and links. We knew last year that RankBrain was said by Google to be the third most important ranking factor, but Google refused to say what the first two were. Yesterday, in a Q&A… Read More

Het bericht RankBrain third most important rank factor after content and links verscheen als eerste op SEO Effect.

The SEO Monopoly Hangover - Local SEO Guide

The SEO Monopoly Hangover - Local SEO Guide


Local SEO Guide

Ben Thompson’s post this week on Microsoft’s Monopoly Hangover touched a nerve. Thompson’s thesis is that companies that are monopolies tend to face considerable problems once the monopoly ends. He boils these problems down to: Nature “The great thing about a monopoly is that a company can do anything, because there is no competition; the bad …

How we generated over $73000 in sales from $1500 ad spend

by oli @ The Seo Consultant

The setup This client runs a couple of events a year. They are successful at running it but have been doing so half blind. Their main marketing efforts revolved around radio ads, banners, print magazine advertising. They were using social media as well but only to post some engagement content. After meeting with them, we […]

The post How we generated over $73000 in sales from $1500 ad spend appeared first on The Seo Consultant.

The SEO Myth of Going Viral

The SEO Myth of Going Viral


Moz

Plot twist: What if "going viral" wasn't all it's cracked up to be? Using evidence from three case studies of well-known content marketing successes, Tomas Vaitulevicius makes the case that perhaps the SEO benefit of viral content isn't as valuable as we think.

The Secrets to Getting a Lot of Freelance Work

by David Attard @ WPMU DEV Blog

So you’re just getting started in freelance web design/development? One of the biggest fears freelancers face before they jump into doing this full-time is: will I be able to consistently get enough work to sustain myself and my family in the long term? It’s a valid concern. After all, nobody wants to quit a safe […]

7 Top Plugins to Turn a WordPress Site Into a Mobile App

by Brenda Barron @ WPMU DEV Blog

Your website is a critical piece of your business’s online presence. This is why you spend so much time perfecting every little nook and cranny. It’s also why you make sure it’s responsive and optimized for any and every device. But is it really? A responsive site is great for presenting all the information from […]

Create Link Roundups

by Joshua Hardwick @ The SEO Project

Targeting link roundups for links is a well-documented strategy. But, many people forget that they can actually create their own link roundups, too. Link roundups generally gather a lot of inbound links as they’re essentially curated content. You can create a “roundup” of virtually anything but usually, it’ll be something along the lines of the best sites/blogs/posts from a particular industry within a certain time period. Here’s an example: Here’s how to do it: Curate some content (i.e. best content of the week/month/etc.) Create your “roundup” post Promote it Curating a bunch of links sounds pretty straightforward, but in order to […]

The post Create Link Roundups appeared first on The SEO Project.

Guest Posting

by Joshua Hardwick @ The SEO Project

Guest posting involves writing a blog post for a site other than your own – such as a leading industry blog – in order to build links and gain exposure for your brand. Webmasters accepting guest posts usually give you (the author) a short “author bio” at the end of the post, where you’re free to link back to your website. Here’s what a typical author bio might look like: Note: Some webmasters may even be happy for you to link to other pages or posts on your site from within the guest post itself – which is usually preferable […]

The post Guest Posting appeared first on The SEO Project.

The SEO Framework — All in One WordPress SEO Plugin

The SEO Framework — All in One WordPress SEO Plugin


The SEO Framework

The SEO Framework is the free all in one automated SEO plugin for WordPress. It generates descriptions, titles and shows you where you can improve your SEO.

The Great Big List of Twitter Lists, Ideas, and Tools

by William Harris @ The Elumynt of William Harris

I love lists.  When I was a kid I hated them – mostly because I would make them and then lose them before I could actually cross anything off.  But as an adult (and thanks to great tools like Asana), I’m very good at making lists of everything, and crossing them off. But there are […]

The post The Great Big List of Twitter Lists, Ideas, and Tools appeared first on The Elumynt of William Harris.

The Four Most Popular Myths About Paid Advertising: Debunked

by DPadmin @ Guardian Owl Digital Boutique

Is paying for AdWords worth it? Well, yes and no. To someone unfamiliar with pay-per-click (PPC), opening the Google AdWords dashboard might look like a seven-headed monster that no entrepreneur can slay. I saw this time and time again during my time at Google. It’s a big reason why my co-founder and I decided to […]

The post The Four Most Popular Myths About Paid Advertising: Debunked appeared first on Guardian Owl Digital Boutique.

Добри и лоши линкове в днешната SEO оптимизация

by admin @ theSEO

Добрите линкове при SEO оптимизация.   Вероятно се досещате, че добри могат да са всички линкове, които идват от стари сайтове, които са се доказали многократно в мрежата пред потребителите си и разбира се търсачките. Те имат обикновено дълга история … Continue reading

The post Добри и лоши линкове в днешната SEO оптимизация appeared first on theSEO.

Web Page Title Not Showing on Bing/Yahoo or Says “Official Site”

by Richard Cummings @ The SEO System

Several clients have asked me about their web page titles not showing up properly on Bing and Yahoo. Frequently, instead of the web page title, Bing and Yahoo will say “Company Name – Official Site“ as you see depicted in the image to the right. These images are taken from a Yahoo and Bing search for the company Intel.  However, ...

Read More

The post Web Page Title Not Showing on Bing/Yahoo or Says “Official Site” appeared first on The SEO System.

The Quick Guide to Instagram Hashtag Research

by Guest Author @ The SEO System

The good news about researching hashtags on Instagram is that it’s a very easy, straight forward experience. The bad news is that it can be quite time-consuming, especially when you’re posting a variety of content. For this article, I’ll be using the microgenre of music, vaporwave. More specifically, I’ll be looking at Instagram hashtag mistakes within the culture. Hashtag research ...

Read More

The post The Quick Guide to Instagram Hashtag Research appeared first on The SEO System.

7 Proven Facebook Marketing Tips that will Help your Business

by oli @ The Seo Consultant

  With 1.94 billion users, Facebook provides business owners with access to this large audience as well as helping potential customers find you. It is a no-brainer that investing in Facebook marketing is vital to help your business succeed in this modern era. You don’t have to spend your entire marketing budget on Facebook because […]

The post 7 Proven Facebook Marketing Tips that will Help your Business appeared first on The Seo Consultant.

How Do Social Media And SEO Work Together?

by SocialSEO Team @

Social Media and SEO are the peanut butter and jelly of the digital marketing world. One can survive without the other, but the effectiveness of the two together provides you with a much more powerful marketing engine. And while social…

The post How Do Social Media And SEO Work Together? appeared first on .

Easy VSL Review Plus Bonus

by Dori Friend @ SEO Intelligence Agency

One Of My Favorite All Time Tools And it doesn’t have a thing to do with SEO. (go figure) But, this tool has saved me a lot of time because it is SO fricken easy to use.  It takes your text from a note page and creates a sales video for you like QUICK. And, […]

10 Mentors Who Can Help You Understand SEO and the SEO Industry

10 Mentors Who Can Help You Understand SEO and the SEO Industry


SEMrush Blog

If you don’t have time to attend frequent seminars, the next best thing is to follow trusted SEO experts. And the following list is a great place to start. These ten practitioners not only talk the talk, but they also get undeniabl...

How to Run Google Analytics Content Experiments on WordPress

by Colin Newcomer @ Create and Code

Do you know if your website is doing as well as it should be? Do you know if you chose the best text for your CTA button? Or if your headline isn’t performing as well as possible? Unless you’re regularly testing different versions of your site – the simple truth is that you can’t know […]

The post How to Run Google Analytics Content Experiments on WordPress appeared first on Create and Code.

Cloud-Based Apps

by sprout_admin @ Sprout Digital

There are concerns about cloud-based app usage–in regards to security and availability of documents. I'm writing to say that the winds of change have been moving quite steadily towards the cloud.

The post Cloud-Based Apps appeared first on Sprout Digital.

The SEO Primer to Learning Data Science Basics

The SEO Primer to Learning Data Science Basics


Search Engine Journal

Here's how you can learn the basics of data science and why understanding statistics and analytics tools will benefit your SEO career.

Introduction to SEO (The SEO Pyramid) - Coracle Marketing

Introduction to SEO (The SEO Pyramid) - Coracle Marketing


Coracle Marketing

SEO is short for Search Engine Optimization. SEO is the process of increasing the number of visitors to a website by ensuring that the website appears high in a search engine’s search results. SEO involves a number of strategies, techniques, and tactics to help rank a website high on search engines like Google, Bing, and …

Quality Signals that May have Affected the March 2017 Google Fred Update

by Michael Martinez @ SEO Theory

Googler Gary Illyes declared that unless otherwise given a name by Google ALL of their search “updates” will be referred to as “Fred”.  He was joking but, honestly, I like that.  Some years ago I wrote a brief article titled…

Why You Should Share Others’ Content to Promote Yourself

by Taylor Burke @ Salesforce Pardot

Have you ever been at a social gathering and met someone who seems to have self-proclaimed themselves as the most interesting man (or woman) in the world? Nobody likes that person — after a few seconds of conversation anyone stuck talking to them develops a sudden need for the restroom, spots a “friend” across the...

The SEO System: Insanely Simple Content Marketing, SEO, and Social Media Cloud-Based Software

The SEO System: Insanely Simple Content Marketing, SEO, and Social Media Cloud-Based Software


The SEO System

The SEO System is content marketing, SEO, & social media cloud software for businesses. We provide a simple daily online marketing plan to achieve success!

Social Media in the News 2016-2017

by admin @ The SEO Company - UK Search Engine Optimisation

Here is a helpful infographic from a London based web design company that we are working with called The Website Group which will remind you of all the most important social media news articles from 2016 and 2017. The infographic includes news headlines about Facebook, Twitter, Pinterest, Linkedin and other social networking websites. Some of […]

The post Social Media in the News 2016-2017 appeared first on The SEO Company - UK Search Engine Optimisation.

5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Some pig. Terrific. Radiant. Humble. In the classic E.B. White novel, Charlotte’s Web, these simple yet impactful words save a life and make another better. And for prolific writer, marketer and speaker Ann Handley, these words also make the title character the best content marketer in the world. “In just four [phrases] she had to [...]

The post 5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’ appeared first on Online Marketing Blog - TopRank®.

What the SEO Cycle Should Look Like Today

What the SEO Cycle Should Look Like Today


SEO Theory

We haven’t all changed our feathers. I still plan and execute search engine optimization the way I did ten, twelve years ago. Nonetheless, everyone who was once all about links is now all abo…

Update: Google place pack is being measured again

by Gerard Klein @ SEO Effect

Some time ago (or better: once upon a time… it as been almost a year) Google changed the number of local results or ‘place pack’ from 7 to 3, making the desktop and mobile experience the same. This is what happens if you search for a plumber (loodgieter) in the Dutch town Lisse on your… Read More

Het bericht Update: Google place pack is being measured again verscheen als eerste op SEO Effect.

I’ll Be Speaking at the “Super Therapy Session for Advanced Local Marketers” at SMX West 2015

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

“Let’s Talk Local Search: Super Therapy Session for Advanced Local Marketers (#smx #24D)” Local search is like a problem child. One day all’s well. The next you’re facing a new crisis that threatens to complicate your relationship with clients or management. Need to talk? Join our panel of all–star local search pros for this group […]

The post I’ll Be Speaking at the “Super Therapy Session for Advanced Local Marketers” at SMX West 2015 appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

How to Secure a WordPress Site Against Hackers

by Michael Martinez @ SEO Theory

WordPress gets a bad rap from people who complain that it’s not secure.  In more than 40 years of working with computers I have never met an application or operating system that could not be hacked.  I used to be an…

4 Steps to transforming cold Facebook traffic to hot leads

by oli @ The Seo Consultant

With 1.86 billion monthly active users, it is a no-brainer that Facebook is an effective platform to advertise on. However, it is important to note that the Facebook audience are cold traffic. This means they need to be “warmed up” to your brand through marketing tactics in order to turn them into hot leads. By […]

The post 4 Steps to transforming cold Facebook traffic to hot leads appeared first on The Seo Consultant.

3 Mobile Search Keywords Questions (& How to Answer Them) to Grow your Mobile SEO Results

by Aleyda Solis @ Aleyda Solis: International SEO Consultant, Speaker & Author

On May 3rd, 2016 I’ll have the opportunity to present at Pubcon Austin about how to take your keyword research to the next level to better identify your search audience behavior in today’s multi-device world, – where there are more searches in Google coming from mobile devices than from desktop ones – and target your mobile […]

La entrada 3 Mobile Search Keywords Questions (& How to Answer Them) to Grow your Mobile SEO Results aparece primero en Aleyda Solis: International SEO Consultant, Speaker & Author.

Thriving in the SEO Slog - Top Digital Marketers Offer Their Best Ideas

Thriving in the SEO Slog - Top Digital Marketers Offer Their Best Ideas


Scott Clark - SEO, SEM, ORM and Content Marketing

Advice from top of the industry's top SEOs/Digital Marketers on how to delight clients through even the most difficult SEO Slogfest.

Give Influencer Content Programs a Promotional Edge with Digital Advertising

by Steve Slater @ Online Marketing Blog – TopRank®

It happens almost every single time. I’m finally settling in to stream a few episodes before I go to bed for the day. I fire up the old Netflix machine and there it is… options… lots of them. There are shows I’ve seen before that I might want to watch again. Genres that I’m interested [...]

The post Give Influencer Content Programs a Promotional Edge with Digital Advertising appeared first on Online Marketing Blog - TopRank®.

The SEO Works recognized as a leading PPC Management Agency

by Ben Foster @ The SEO Works

There are a lot of factors involved in a successful PPC campaign. Competition, the nature of the client’s business, bespoke audience strategy, channel selection, the level of optimization focus, and the degree of support required are just some of the significant variables. And unfortunately, it’s fairly easy for a poor provider to implement a weak […]

The post The SEO Works recognized as a leading PPC Management Agency appeared first on The SEO Works.

5th Annual Christmas Tree Time Lapse

by Nick @ Nick Pierno

The post 5th Annual Christmas Tree Time Lapse appeared first on Nick Pierno.

5 Lies You Tell Yourself About Your Analytics (And How to Fix It)

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Consulting data is good. But being a slave to data is not. There is such a thing as being too data-obsessed. Confirmation bias pops up. And you miss the good, albeit, intangible stuff that comes along with your efforts. The solution is to uncover those biases and misunderstandings that lead you astray. It’s not easy. […]

With the Data – Getting the SEO right

by walterbayliss @ DataJeo Market Research Software

With the data that is provided in DataJeo One of first things you can do is to ensure that the SEO on your sites is done properly. Now, SEO is a constantly changing game, and everyone seems to have a different opinion on the best ways to work with SEO tools online, but – some … Continue reading "With the Data – Getting the SEO right"

SEO: The Beginner's Guide to Search Engine Optimization from Moz

SEO: The Beginner's Guide to Search Engine Optimization from Moz


Moz

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.

Top 5 All-in-one SEO tools for 2016

by Caleb Babin @ The SEO Battlefield

There’s no shortage of SEO tools on the market, but what are the best ones in 2016? Here’s our list of the top 5 all-in-one SEO tools for 2016. Hubspot Hubspot offers an all-in-one tool that includes landing pages and lead capturing forms, lead nurturing/ auto-responders, email marketing, social media updates and monitoring, traditional SEO … Continue reading "Top 5 All-in-one SEO tools for 2016"

Site hacking on the rise by 32% year on year

by Ben Foster @ The SEO Works

The threat of site hacking, or hackers affecting your online business continues to grow as the number of compromised websites increased further during last year. Findings reported in Google’s #NoHacked review show that approximately 32% more sites were hacked when compared to the previous year. Fortunately, 84% of webmasters that applied for reconsideration were successful […]

The post Site hacking on the rise by 32% year on year appeared first on The SEO Works.

Are Stumbleupon and Reddit Beating Digg on Traffic?

by admin @ The SEO Company - UK Search Engine Optimisation

Just been having a look at the Alexa rankings of some of the top social news websites and was surprised to see that Stumbleupon and Reddit are both apparently getting more traffic then digg. Have a look at the graph below: The results are very close so it is hard to tell who is getting […]

The post Are Stumbleupon and Reddit Beating Digg on Traffic? appeared first on The SEO Company - UK Search Engine Optimisation.

Business Listing Claiming Conundrum

by sprout_admin @ Sprout Digital

As a business owner, you should have the ability to control your local business listing information on the Internet. But this couldn’t be further from the truth, and it’s not your fault.

The post Business Listing Claiming Conundrum appeared first on Sprout Digital.

Top 5 Infographic Promotion Guides

by admin @ The SEO Company - UK Search Engine Optimisation

Here is a collection of some of the best infographic promotion guides that I have been able to find around the internet. If you are looking for information on how to successfully promote an infographic for your website then you should definitely check these out. Please let me know which is your favourite by leaving […]

The post Top 5 Infographic Promotion Guides appeared first on The SEO Company - UK Search Engine Optimisation.

How to Leverage Behavioral Analytics In Your Growth Strategy

by Today's Industry Insider @ The Kissmetrics Marketing Blog

If you’re obsessed with growth, you know how important it is to have a super detailed growth strategy. You and data are BFFs, right? Great, but you also need to understand the context that surrounds that data. I know that sounds a little dense, but bear with me. What I mean is that information alone […]

The Keywords Research Tools Matrix V3: A Functionality Comparison

by Aleyda Solis @ Aleyda Solis: International SEO Consultant, Speaker & Author

Last Updated on December 18 2016 Version 3: Keyword Research Tools segmented by Search Volume, International, Mobile, Difficulty, Search Features Support In this new version (v3) of the keywords research tools matrix I’ve included the search result features support, along the already existing keyword difficulty, mobile & international support, additionally segmented by those including search volume data or metric […]

La entrada The Keywords Research Tools Matrix V3: A Functionality Comparison aparece primero en Aleyda Solis: International SEO Consultant, Speaker & Author.

Give Influencer Content Programs a Promotional Edge with Digital Advertising

by Steve Slater @ Online Marketing Blog – TopRank®

It happens almost every single time. I’m finally settling in to stream a few episodes before I go to bed for the day. I fire up the old Netflix machine and there it is… options… lots of them. There are shows I’ve seen before that I might want to watch again. Genres that I’m interested [...]

The post Give Influencer Content Programs a Promotional Edge with Digital Advertising appeared first on Online Marketing Blog - TopRank®.

Easy Search Engine Optimization Anyone Can Do

by Michael Martinez @ SEO Theory

It’s hard to write an article like this without talking about the need for SEO industry standards or pointing out the immense competition among SEO consultants, agencies, tool providers, and (e)book authors for your business dollars.  So I will begin…

The Third Wave of the Internet: Highlights from AOL Founder Steve Case’s New Book

by Tim Chan @ Coracle Marketing

I just finished “reading” Steve Case’s new book, The Third Wave: An Entrepreneur’s Vision of the Future. I put “read” in quotations because I read half of it and browsed half of it. Some books are worth reading word for word. This one wasn’t. But it did have some very good points, which I’ll share […]

The post The Third Wave of the Internet: Highlights from AOL Founder Steve Case’s New Book appeared first on Coracle Marketing.

The SEO Works named top agency by independent review

by Ben Foster @ The SEO Works

What do clients want when they turn to an SEO agency? Results. That’s what The SEO Works has been delivering since 2009, and our work is getting noticed. Recently, The SEO Works was named a top SEO company in the UK by Clutch, a business-to-business market research firm based in Washington, D.C., that specializes in […]

The post The SEO Works named top agency by independent review appeared first on The SEO Works.

Google Structured Data Testing Tool Updated

by Aaron Bradley @ SEO Skeptic

The Google Structured Data Testing Tool has been given a makeover, as noted yesterday by Kenichi Suzuki on Google+. In addition to updating the Testing Tool, Google has also published a help page on Google Developers describing the features of the Testing Tool and how to use it. Structured Data Testing Tool features The updated […]

My SMB Digital Marketing Toolkit

by Nick @ Nick Pierno

The post My SMB Digital Marketing Toolkit appeared first on Nick Pierno.

How big is the SEO Industry on the Internet?

How big is the SEO Industry on the Internet?


BlueCaribu

Since Google became the most popular search engine the SEO industry has grown exponentially over the last decade. There are million of searches every month.

3 Ways to Secure the SEO Budget You Need

3 Ways to Secure the SEO Budget You Need


Online Marketing Blog - TopRank®

Struggling to gain access to the budget you need for your SEO program? Use TopRank’s tips to get the budget you need to make a website successful.

SEO: The Movie (Official Page of SEO The Movie) - Watch Now!

SEO: The Movie (Official Page of SEO The Movie) - Watch Now!


Ignite Visibility

SEO: The Movie - Watch Now! Full Length Documentary. Tell's The Real Story Of SEO. Features Industry Pioneers Rand Fishkin, Danny Sullivan and More!

Clarify Your Calling before Starting a Business (The Story before ZICO became a Multi-Million Dollar Company)

by Tim Chan @ Coracle Marketing

I just finished reading High-Hanging Fruit, the story of how Mark Rampolla started ZICO Coconut Water and turned it into a multi-million dollar company, eventually selling it to Coca-Cola. The part of the story that fascinated me was how Mark and his wife went through a process of reflecting about and clarifying their calling before coming […]

The post Clarify Your Calling before Starting a Business (The Story before ZICO became a Multi-Million Dollar Company) appeared first on Coracle Marketing.

10 Powerful Reasons Why Your Website Needs a Promo Video

by Brenda Barron @ WPMU DEV Blog

Earlier this year I talked about a number of ways in which you can use video on your WordPress site. And you know what? I think there’s more to be said on this front since it’s clear that video isn’t going anywhere. Take promotional videos, for instance. Did you know that 45% of businesses use […]

Business Listings

by sprout_admin @ Sprout Digital

Business listings add additional channels to bring in visitors to your website. There are tons of business listings on the Internet. Each business listing has a different type of audience.

The post Business Listings appeared first on Sprout Digital.

Same facebook spend – 3X to 5X the results

by oli @ The Seo Consultant

Hey Guys, This is a quick case study and trick on how to get 3 to 5 times better results (more or less) by using the same spend. All it requires is this little app called OCTOBOT OCTOBOT in a nutshell is an app that auto replies to comments made on Facebook (privately or publicly) […]

The post Same facebook spend – 3X to 5X the results appeared first on The Seo Consultant.

SocialAdr Social Sharing and Bookmarking Tool Receives Huge Thumbs Up From S.I.A.

by Dori Friend @ SEO Intelligence Agency

Third Party REAL Review – We Don’t Guess, We TEST! SocialAdr Social Sharing and Bookmarking have been around for a long time, but everyone that we have seen report on it has just guessed if social sharing/bookmarking works or not. It depends on whom you listen to in the SEO Industry. Whomever it is, they […]

Brand Bidding: Do I Really Need To Bid On My Brand Name?

by Aileen Gildea @

Brand bidding is when a business bids on their own brand name keyword terms within a pay-per-click campaign. For example, Home Depot bidding on the keywords “Home Depot”. Many business owners wonder whether this is a worthwhile strategy – to…

The post Brand Bidding: Do I Really Need To Bid On My Brand Name? appeared first on .

Stacking the SEO Deck

Stacking the SEO Deck


Sprout Digital

I’m a gambler. I enjoy playing poker, blackjack, and craps. These games provide me the opportunity to influence the outcome of the game. Slot machines, roulette, keno, and other passive gambling games are sucker bets–the house ALWAYS wins.

What exactly is Content Marketing

by walterbayliss @ DataJeo Market Research Software

What Is Content Marketing and How Does It Boost Your Online Presence and SEO Content Marketing With DataJeo Content marketing seems to be a new trend in search engine optimization, but it is actually the oldest trick in the book. Content marketing existed before anyone had ever even heard of SEO, and it has always … Continue reading "What exactly is Content Marketing"

The SEO industry is worth $65 billion; will it ever stop growing?

The SEO industry is worth $65 billion; will it ever stop growing?


Search Engine Land

SEO spend has been steadily growing since the early days of search engines, but is there an end in sight? Columnist Jayson DeMers looks at what factors might impact the growth of SEO in the near future.

Three surefire hacks for success with your SEO formula

Three surefire hacks for success with your SEO formula


NBC News

Learn how to master on-page and off-page SEO with these tips.

SEO: What to Base Content Decisions On | Practical Ecommerce

by DPadmin @ Guardian Owl Digital Boutique

Content is the first thing that comes to mind with search engine optimization. There is a process, however, to creating and optimizing strong content. The process involves four separate tasks: data analysis, programmatic optimization, content creation, and manual optimization. These tasks are often performed by three teams: SEO, marketing, and IT. This article covers the […]

The post SEO: What to Base Content Decisions On | Practical Ecommerce appeared first on Guardian Owl Digital Boutique.

How Push Notifications Can Increase User Engagement (With Examples)

by Sherice Jacob @ The Kissmetrics Marketing Blog

It’s hard to imagine going anywhere without your mobile device these days. From kids tethered to their phones, to grandmas Facetiming with their grandkids, our smartphones have become as much a part of our lives as our opposing thumbs. But just how do companies get those opposing thumbs tapping when you’re not in store, checking […]

52 ways of looking back within your rankings

by Gerard Klein @ SEO Effect

We’ve made a mini time machine for you that allows you look at your rankings from way back when. Al the information from your ranking details from 1 week ago up to a whole year are available, provided that your campaign was running at that time. How is this useful? There a a number of… Read More

Het bericht 52 ways of looking back within your rankings verscheen als eerste op SEO Effect.

Why Your Team Needs a Growth Manager

by Sherice Jacob @ The Kissmetrics Marketing Blog

Growth hackers…growth managers…growth marketers — startups these days are all about growth. But are these titles just different names for the same kind of job? And if you’re a startup, which type should you hire and why? This article will help shine some light on one of the hottest and most lucrative jobs in the […]

Advanced SEO Techniques for 2017

by Michael Martinez @ SEO Theory

What makes an SEO technique “advanced”?  That’s a question I ask myself every year.  A lot of the “advanced” methods I first shared ten years ago, while still relevant today (because good SEO doesn’t change), are so widely used now…

Perfect Twitter Profile

by Gary Horsman @ SEO and Web Copy – Website Design | Internet Marketing | WordPress Websites

The Perfect Twitter Profile Your profile is your foundation on Twitter. If it is not set up well, then the people you want to follow you may not. Your hard work to identify niche-focused followers and compel them to follow you will not work as well (or may even work poorly) if you do not […]

The post Perfect Twitter Profile appeared first on Website Design | Internet Marketing | WordPress Websites.

Content Creation and Content Engagement

by Gary Horsman @ SEO and Web Copy – Website Design | Internet Marketing | WordPress Websites

10 Reasons Why People Don’t Read Your Content There are many reasons why people do not read your blog posts. Take a look at this list and think about which reasons may apply to your blog posts. I could think of more than 10 but this list is a great start. You may also get […]

The post Content Creation and Content Engagement appeared first on Website Design | Internet Marketing | WordPress Websites.

Ten key points from BrightonSEO

by Ben Foster @ The SEO Works

We thoroughly enjoyed the BrightonSEO talks this year. Held twice a year, it brings together some of the best speakers in the world of search. Content strategy driving an SEO campaign was a key theme touched upon in many of the talks. Here are ten of the main pointers we took from the BrightonSEO sessions […]

The post Ten key points from BrightonSEO appeared first on The SEO Works.

BT Now Offering SEO & PPC Services

by admin @ The SEO Company - UK Search Engine Optimisation

I have just been checking out rankings and stuff this morning after a nice long Christmas break and I saw a Google ad for BT SearchSmart: PPC & SEO. I checked it out and it is the real British Telecom offering SEO and PPC services, you can check the website out here. BT are probably […]

The post BT Now Offering SEO & PPC Services appeared first on The SEO Company - UK Search Engine Optimisation.

Expert Roundups (group interviews)

by Joshua Hardwick @ The SEO Project

Expert roundups do exactly what they say on the tin: they “roundup” opinions, thoughts and viewpoints from industry experts into one blog post. Such posts have become extremely popular over the last few years, and they remain one of the best (and easiest) ways to build links. Here’s an example of an expert roundup post (created by Ahrefs): There are two main reasons why these posts are so popular amongst content marketers/link builders: You don’t have to create/write much content: Most of the content is created for you by the experts you choose to include. All you have to do to create […]

The post Expert Roundups (group interviews) appeared first on The SEO Project.

The HTTP to HTTPs Migration Checklist in Google Docs to Share, Copy & Download

by Aleyda Solis @ Aleyda Solis: International SEO Consultant, Speaker & Author

Since Google informed a couple of years ago that they were going to start using HTTPS as a ranking signal sites started to migrate not only for security reasons (although this should be really the main criteria) but also to look for this additional ranking boost (coincidentally a few days ago people were asking about this as more […]

La entrada The HTTP to HTTPs Migration Checklist in Google Docs to Share, Copy & Download aparece primero en Aleyda Solis: International SEO Consultant, Speaker & Author.

Analytics Interface Change

by Nick @ Nick Pierno

Just noticed this change to the Google Analytics interface on Whitespark’s account. Those are all the things that I know. Update: So far it’s annoying to switch properties/views, and I don’t like it.  

The post Analytics Interface Change appeared first on Nick Pierno.

New in link building: discover your competitor’s link secrets

by Keesjan Deelstra @ SEO Effect

We’re introducing a new feature for our link building en link bait tool: discover your competitors link secrets. Very important because 70% of your ranking depends on a strong link profile. This feature will help you get loads of ideas on where to get links from and how to beat your competitors. To check it out: in SEO Effect memberzone go to… Read More

Het bericht New in link building: discover your competitor’s link secrets verscheen als eerste op SEO Effect.

4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom

by Ashley Zeckman @ Online Marketing Blog – TopRank®

The pressure is on! Content marketers are being expected to create more with less. And often, that means creating more content without adding additional team members. Unfortunately, the content copywriters are often the ones that bear the brunt of these situations which can be exhausting and cause content burnout. To help ease the pain, Workfront’s [...]

The post 4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom appeared first on Online Marketing Blog - TopRank®.

Google AdWords Now Limits Average Monthly Searches for “Low Spenders”

by Richard Cummings @ The SEO System

If you’ve recently logged into Google AdWords to get keyword data, you may notice that the “Average Monthly Searches” column is now not nearly as useful. The Average Monthly Search column in AdWords may now show something like the photo below: This data is far less specific than it used to be. Previously, all AdWords customers received the exact estimated ...

Read More

The post Google AdWords Now Limits Average Monthly Searches for “Low Spenders” appeared first on The SEO System.

Film Internships | Intern Insights Vlog

by Andrea Fogle @ Epic Productions LLC

Film internships aren’t just in Los Angeles, they’re here in Phoenix too! Learn from our very own Video Production Intern, Marteen. Working with our seasoned Video Editor, Michael, Marteen has been able to gain full- service video production expertise. She has built her reel while getting hands-on experience by being on set and editing many projects. Our Video Production Intern, Marteen, ...

Read More

The post Film Internships | Intern Insights Vlog appeared first on Epic Productions LLC.

The Difference between Knee-jerk SEO and What You Need from Your SEO

by Michael Martinez @ SEO Theory

Every day across the world and the Web thousands of search engine optimization professionals give employees, employers, co-workers, clients, and other SEOs their opinions on a variety of topics.  The constant flow of opinion is healthy for the industry.  If…

Alternatives to White Papers – Be a “Cheat Sheet Hero” with Sales Segmentation

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

I agree with David Meerman Scott most white papers are pretty lame.  I think if most companies looked at analytics for these they’d see few actually reading what they poured hours of work into.  The content is too generic and too unfocused on the buyer’s needs.  Research has shown that building content and service bundles […]

The post Alternatives to White Papers – Be a “Cheat Sheet Hero” with Sales Segmentation appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

How To Fetch & Render (Almost) Any Site

by screamingfrog @ Screaming Frog

From time to time, we’ve struggled to get access to Google Search Console quickly from a client to perform a fetch and render. Or, we’ve just wanted to perform a fetch and render on a third party site that isn’t verified to us, to understand how it renders, or test...

30+ Best WordPress Real Estate Themes

by Douglas James @ Create and Code

Everyone dreams of having their own home, but to get there, customers have to work with real estate. This important enterprise deals with the selling of homes and property, but a lot has changed since the days of smiles and agents. Today, lots of people do their research and shopping online, tapping into a whole […]

The post 30+ Best WordPress Real Estate Themes appeared first on Create and Code.

Pride in Your Twitter Account

by Gary Horsman @ SEO and Web Copy – Website Design | Internet Marketing | WordPress Websites

Twitter Tips – Being Proud of Your Account You may not be perfect but you can be proud. There is nothing wrong with being proud of something you have done and this post is about being proud of your Twitter account. This means that your Twitter account brings you pleasure and satisfaction because you know […]

The post Pride in Your Twitter Account appeared first on Website Design | Internet Marketing | WordPress Websites.

How To Sell On Facebook (Why A Deliberate Funnel Is Key)

by John E Lincoln @ Ignite Visibility

Almost every business has potential to sell on Facebook. But most do it totally wrong. Today, we talk about why you need a funnel to really sell on Facebook like a pro. There are 2 billion active monthly users on Facebook. Chances are pretty good that some of those people are in your target market....

The post How To Sell On Facebook (Why A Deliberate Funnel Is Key) appeared first on Ignite Visibility.

SEO for Universities

by Neil Palmer @ The SEO Works

Google loves Universities. Their domains are some of the most trusted on the Internet due to their authority and relevance, Uni’s typically being the tops of their respective fields. As educational institutions, there are plenty of links to their work and to relevant websites that also have good authority, which is why University links are […]

The post SEO for Universities appeared first on The SEO Works.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

How To Make 4-Image Tweets

by Gary Horsman @ SEO and Web Copy – Website Design | Internet Marketing | WordPress Websites

How To Make a Tweet with 4 Images A tweet can only be 140 characters. This is a wonderful thing. No verbose or long-winded announcements on Twitter! Because of the short nature of a tweet, a picture can really boost engagement and help your tweet to get noticed. You can attach up to four images […]

The post How To Make 4-Image Tweets appeared first on Website Design | Internet Marketing | WordPress Websites.

Why Your Ads Should Look 100 Years Old

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Think ‘lead magnet’ ads are new-age? Think again. Free opt-in ad campaigns like that have been around for almost a century. Everyone’s looking for the hot new thing. A watch that counts your steps, takes notes, answers your calls, and oh yeah, also tells time. An iPhone that has a new update every time you […]

WhatsApp Announces New Business App

by John E Lincoln @ Ignite Visibility

WhatsApp is changing the way it does business. This article takes a dive into the who’s, what’, and why’s of the latest news from WhatsApp. Brands will be seeing big changes in the way they use WhatsApp. Though used less widely in the US, the app is currently the most popular messaging app in the...

The post WhatsApp Announces New Business App appeared first on Ignite Visibility.

New: keep track of your competitors link profile

by Gerard Klein @ SEO Effect

You really want to do some link building but you don’t know where to start? You know that Google’s ranking algorithm relies on roughly 70% on your sites popularity (i.e. incoming links). But which links are good and which not so much? And if I want to us the link building secrets of your competition,… Read More

Het bericht New: keep track of your competitors link profile verscheen als eerste op SEO Effect.

Game of Thrones Infographic Makes its Way Around the Internet

by admin @ The SEO Company - UK Search Engine Optimisation

A few weeks ago we were hired by international removals company 1st Move International to create and promote an infographic for them about the amazing TV show Game of Thrones. The company had already come up with all of the data which included calculations of exactly how much it cost to ship Daenerys Targaryen’s entire […]

The post Game of Thrones Infographic Makes its Way Around the Internet appeared first on The SEO Company - UK Search Engine Optimisation.

Schema.org Gets Hospitable with Release 3.1 for the Hotel Industry

by Brad Brewer @ SEO Skeptic

Dan Brickley of Google announced a major new release of schema.org today, bringing with it some fairly groundbreaking updates to the hotel and accommodation vocabulary. Dubbed “makemake,” schema.org version 3.1 integrates the work of Martin Hepp and Hepp Research GmbH with the existing hospitality schemas, constituting the most significant update for the hospitality industry since […]

Value Creation vs. Revenue Extraction: Which Kind of Business Are You?

by Today's Industry Insider @ The Kissmetrics Marketing Blog

There’s a problem in business. Okay, fine, there are plenty of problems in the wide world of business. Obviously, there are tons of good things in business brought about by new innovations, advances in technology, and improvements in customer engagement. But for all the new changes, old habits sure do die hard. Specifically, there are […]

How to Start a Blog: The Beginner’s Guide to Content Marketing

by Andy Crestodina @ Orbit Media Studios

Beginnings are beautiful. But they’re also scary, confusing and frustrating. There are hundreds of possible first steps in starting a blog and your content marketing efforts. So many decisions to make.

How do I start a blog? Am I doing this…

Read More ›

The post How to Start a Blog: The Beginner’s Guide to Content Marketing appeared first on Orbit Media Studios.

Underperforming Mobile Pages are Sabotaging Your Revenue. Here’s How to Fix Them.

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Your site gets more traffic from mobile devices than desktops. So… why are your mobile conversions so low? That’s what matters most after all. Right? Right. The typical reason? Your site sucks. Plain and simple. It’s hard to use. The organization is a mess. And it’s slow as a snail. But there’s good news and […]

Arizona’s Top Video Production Company is Hiring | Motion Graphics Designer/Animator

by Andrea Fogle @ Epic Productions LLC

Epic Productions is seeking an experienced and driven Motion Graphics Designer/Animator to join our growing agency. As a bustling multimedia agency in the heart of old town Scottsdale specializing in video production, web design & online advertising, we are looking for the right person to join our team. This individual will work alongside our Art Director and Associate Art Director ...

Read More

The post Arizona’s Top Video Production Company is Hiring | Motion Graphics Designer/Animator appeared first on Epic Productions LLC.

Visual Search: Looking Beyond Image SEO Marketing

by DPadmin @ Guardian Owl Digital Boutique

The future of search is visual, whether it’s on Amazon, Pinterest, or Google. Learn what this shift means for SEO and how to adapt. I want to tell you a story about a young Google algorithm. He was born blind, in a world where a picture is worth a thousand searches. This little algorithm had […]

The post Visual Search: Looking Beyond Image SEO Marketing appeared first on Guardian Owl Digital Boutique.

Gigs In Tucson Arizona | Casting Extras

by Andrea Fogle @ Epic Productions LLC

Looking for extra gigs in Tucson, Arizona? Epic Productions is always seeking talent to be on set and currently casting extras for an online web video. We are looking for extras to be on set for a half day shoot in the Tucson area in August (date TBD). This video shoot is for a local credit union and all roles ...

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The post Gigs In Tucson Arizona | Casting Extras appeared first on Epic Productions LLC.

Video Tutorial: Give Your WordPress Site a 3-Minute Makeover with Ultimate Branding

by Raelene Morey @ WPMU DEV Blog

According to WPMU DEV lore, our Ultimate Branding plugin was born out of our CEO’s frustration with rebranding Edublogs as Edublogs, not WordPress. As CEO James Farmer tells it, he was “slightly obsessed” with branding Edublogs and each time there was a new release of WordPress he’d spend half a day replacing all the icons […]

How Can Adwords Help You Grow Your Business?

by sprout_admin @ Sprout Digital

A well managed Adwords campaign offers many benefits that are worth a business owner’s consideration.

The post How Can Adwords Help You Grow Your Business? appeared first on Sprout Digital.

The Ultimate Guide to Working with Influencers

by Ben Kazinik @ Orbit Media Studios

When I started doing inbound marketing, the thought of working with social media stars seemed like taking a cruise with Oprah. What is the likelihood of that ever happening unless you’re Barack Obama or Tom Hanks?

I thought that influencers were…

Read More ›

The post The Ultimate Guide to Working with Influencers appeared first on Orbit Media Studios.

Chinese SEO – tips on how it works and key differences

by Ben Foster @ The SEO Works

This week we met up with our China SEO Partner seo.com.cn to discuss all things related to SEO in China. Xuming He, the founder of SEO China, visited our head offices here in Sheffield and we had a fantastic afternoon with him where we shared our insights of the UK market and in turn he […]

The post Chinese SEO – tips on how it works and key differences appeared first on The SEO Works.

The One Giant SEO Mistake That You Are Making

by Richard Cummings @ The SEO System

If you were to name the one giant SEO mistake that you are making, what would it be? “Who me?  I’m not making any mistakes”. You and I know that we all make mistakes and you are probably making this one giant SEO mistake. My inspiration for this post comes from my SEO article of the week by Stephan Spencer:  ...

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The post The One Giant SEO Mistake That You Are Making appeared first on The SEO System.

John Lincoln of Ignite Visibility Nominated for Search Marketer of The Year (Press Release)

by John E Lincoln @ Ignite Visibility

Ignite Visibility Press Release The following is a press release. JOHN LINCOLN OF IGNITE VISIBILITY NOMINATED FOR SEARCH MARKETER OF THE YEAR BY SEARCH ENGINE LAND The internationally recognized Landy Awards honor the best in digital marketing San Diego, CA, September 19, 2017 – Search Engine Land, the leading search marketing industry publication, recently included...

The post John Lincoln of Ignite Visibility Nominated for Search Marketer of The Year (Press Release) appeared first on Ignite Visibility.

SEO Intelligence Quiz #3

by Dori Friend @ SEO Intelligence Agency

Here are the answers to the survey I sent out a couple days ago called “SEO Intelligence Survey #3.” Since then we have had 362 people take the survey. And I have to say, this time around the group did better as a whole. Although, I did ask some questions that I had already given […]

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

How to Hire an SEO – A Great New Video from Google (That I Align With 80%)

by Scott Clark @ Scott Clark – SEO, SEM, ORM and Content Marketing

Decent advice from Google in a brand new video…  I particularly like that Google discusses that there are no quick fixes for SEO and there are a lot of snake oil floating around. Learn more about my SEO services here.

The post How to Hire an SEO – A Great New Video from Google (That I Align With 80%) appeared first on Scott Clark - SEO, SEM, ORM and Content Marketing.

What is FTP?

by sprout_admin @ Sprout Digital

FTP was originally created in 1971 – before the birth of the World Wide Web–as a command-line interface (text-based, relying on specific commands). From inception, it was built to transfer files from one host computer to another.

The post What is FTP? appeared first on Sprout Digital.

Scaling Engagement: 5 Strategies to Connect With More Customers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

There’s 24 hours in a day. With customer engagement as your priority, it can seem like an impossible feat to connect with your audience on a daily basis. Tara Walpert Levy, managing director at Google, writes: “In the accelerating swirl of chaos, excitement, and yes, sometimes fear, the brands that win will prioritize engagement over […]

7 Tools to Improve Local SEO in 2016

by Guest Author @ The SEO System

When it comes to generating more business from the web, small business owners often forget to ask themselves why local SEO is important to their company’s success. DIY SEOers are so concerned with keeping marketing budgets to a minimum, so they slap some keywords in the appropriate meta keyword section of their SEO plugin and call it a day. Off-site local ...

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The post 7 Tools to Improve Local SEO in 2016 appeared first on The SEO System.

The SEO Equation: The Basics of Search Engine Optimization that Everyone Should Know

by Nick @ Nick Pierno

SEO is not an isolated component of your marketing strategy. I believe it can affect, and be affected by, every aspect of your business. Because of this, I think everyone in an organization should have a fundamental understanding of SEO. There’s a heck of a lot more to SEO than I’m about to put forth...

The post The SEO Equation: The Basics of Search Engine Optimization that Everyone Should Know appeared first on Nick Pierno.

"Top Stories with AMP" Added to Google Structured Data Site

by Aaron Bradley @ SEO Skeptic

Concurrent with its announcement that Accelerated Mobile Pages (AMP) articles are now available in the search results, Google has added a new page to the Structured Data section of the Google Developers site: "Top Stories with AMP". This now joins "Live Blogs" in the section titled "Promote Content using Carousels". This comes on the heels […]

50 Influential Women in Content Marketing 2017 #CMWorld

by Lee Odden @ Online Marketing Blog – TopRank®

With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals. For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content [...]

The post 50 Influential Women in Content Marketing 2017 #CMWorld appeared first on Online Marketing Blog - TopRank®.

How Much Does Video Production Cost?

by Andrea Fogle @ Epic Productions LLC

Whether you need a video to promote your business, train staff, or recruit talent, the needs of your project determine the total cost of your video production. Each one of our clients has a unique message and story to be told. The best return on investment (ROI) occurs when expectations meet resources eye-to-eye. Epic Productions stands out from the rest ...

Read More

The post How Much Does Video Production Cost? appeared first on Epic Productions LLC.

Effective SEO Strategies To Boost Your Business Digitally

by Henrik Sandberg @ SeoCustomer

Are you a tech expert? What if, you are not? In such scenarios, making a positive impact, with the local SEO services may seem to be a daunting task. Looking from the outside, it may look like a lot of experimentation and speculation, without any specific result. But, if looked at closely, it can cause a bigger impact and play a significant role in the success of your business. Remember, search engines play a significant role in driving traffic to your site. If you are not much aware of the local SEO strategies and options, here are some expert tips to dominate the local search engine ranking scenario.

When it comes to local landing pages, there is absolutely no hard and fast rule to follow

Look closely and you will find this point to be absolutely true. There is basically no strict rule regarding the local landing pages. You can decide the total number of landing pages to add, depending upon your present location and who are being targeted. At times, it can give rise to a panic situation among clients. This happens when there is a requirement to create a couple of local landing pages. But, if you want to get your site optimized, as per multiple locations, you need to take the leap. Remember, you need to consider the things that are being targeted.

Say, for example, a company has over a dozen statewide locations. This will make sense to have landing page of every single location. At the same time, if the company operates only in a single area, having a dozen landing pages may simply overkill the situation. In such situations, try to stick only to that particular city and surrounding areas, within the same page, instead of using multiple pages.

Directory submissive services can be advantageous

A reputed SEO agency in Mumbai would always try to utilize the benefits of the directory submissive services. It would help in the link building stage. Remember, if you want to boost your page rankings, directory link building can prove to be highly valuable. But, at the same time, you need to ensure that the approach is totally intentional and strategic. There would be lot of time and effort to invest.

There are sites and services that can help in customizing the SEO needs for your website. In fact, outsourcing the service would be a better option to save a lot on the time and effort invested. It would also help in figuring out the best and the most relevant web directories for your business site. It would also help in the manual submission part when it comes to submitting the site’s address to every single directory. This would also provide a quick and an effective way to develop a diversified link profile that would focus on other business and SEO priorities.

Author Bio: Walter Moore is a digital marketing expert and blogger for gingerdomain.com. He is presently researching on local SEO and link building strategies. He loves to share his knowledge and experience with his friends and colleagues.

The post Effective SEO Strategies To Boost Your Business Digitally appeared first on SeoCustomer.

Knowledge Tags from Yext Plugin

by thundersnow @ WordPress Plugins

The Knowledge Tags from Yext plugin lets you sync your location data other business content from Yext to your WordPress site as well as adding schema.

3 Reasons Your AdWords Traffic Is Not Qualified

by Today's Industry Insider @ The Kissmetrics Marketing Blog

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]

I’m Joining the Whitespark Gang

by Nick @ Nick Pierno

SO! After much deliberation (and a few silly email threads) I’ve decided to join the illustrious ranks of Whitespark’s LocalSpark team. They actually want me to join too, or else this would be awkward… As you may know, I’ve been hacking it on my own for the past couple years, helping some pretty awesome clients...

The post I’m Joining the Whitespark Gang appeared first on Nick Pierno.

Our Top 11 Content Marketing Takeaways from #CMWorld 2017

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo. Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, the four-day event was exciting [...]

The post Our Top 11 Content Marketing Takeaways from #CMWorld 2017 appeared first on Online Marketing Blog - TopRank®.

What Is Search Engine Optimization And Why Is It Important

What Is Search Engine Optimization And Why Is It Important


reliablesoft.net

Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. What is SEO? Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be

Engaging Your Community

by Gary Horsman @ SEO and Web Copy – Website Design | Internet Marketing | WordPress Websites

Engaging Your Niche Your Ideal Community Let’s say you live in a place but never develop any relationships that are in that place. You live in this community but never do anything within the community. You don’t join local clubs or volunteer or attend local events. Do you really belong to that community? You live […]

The post Engaging Your Community appeared first on Website Design | Internet Marketing | WordPress Websites.

Using Pardot and Social Media

by James Pellizzi @ Salesforce Pardot

Social Media continues to change the way that businesses interact with customers. Combined with marketing automation, it can really strengthen your content strategy and provide you with a new way to promote and measure engagement. Today, we’re going to look at how Pardot can help you maximize your social media marketing strategy. Like anything in...

30+ Best Photography WordPress Themes – 2017

by Douglas James @ Create and Code

A picture is worth a thousand words, but picture themes are worth a thousand more. That’s photography for you, captivating minds with amazing still images and breathtaking shots from all over the world. As a photographer yourself, you likely stick it out in the roughs selling your works to clients or working with third-parties on […]

The post 30+ Best Photography WordPress Themes – 2017 appeared first on Create and Code.

15 Simple Questions to Ask Your Homepage (and every top page on your site)

by Andy Crestodina @ Orbit Media Studios

Click! The page loads. A visitor has landed on your website. What happens next? One of these two things:

The page succeeds. The visitor falls in love, goes deeper into the site, subscribes or becomes a lead.
The page fails. The visitor…

Read More ›

The post 15 Simple Questions to Ask Your Homepage (and every top page on your site) appeared first on Orbit Media Studios.

3 Defining Moments in Search Engine Optimization

3 Defining Moments in Search Engine Optimization


Inc.com

Learn about 3 massive changes that left those in the SEO industry guessing which end was up.

30+ Best WordPress Non Profit WordPress Themes

by Douglas James @ Create and Code

Non-profit organizations and businesses face a Rubix cube of challenges, financial hurdles only one of them. Indeed, the success of a nonprofit largely depends on its community and support factors. Typically they pursue a cause or charity. Sometimes they just don’t seek extra profit and put everything back into their infrastructure. But whatever the reasons […]

The post 30+ Best WordPress Non Profit WordPress Themes appeared first on Create and Code.

Internet Marketing | Master The SEO Diet Plan In 5 Steps

Internet Marketing | Master The SEO Diet Plan In 5 Steps


Epic Productions LLC

Looking to learn more about internet marketing and to extend your local online reach organically? Here's an SEO diet plan to assist in healthy rankings.

The Seo, or Cathedral of San Salvador in Zaragoza, Spain: Monuments in Zaragoza | spain.info USA

The Seo, or Cathedral of San Salvador in Zaragoza, Spain: Monuments in Zaragoza | spain.info USA


Spain.info

spain.info USA. Monuments in Zaragoza. Information on The Seo, or Cathedral of San Salvador in Zaragoza on the official website for tourism in Spain. Art and culture in Spain. Holidays in Zaragoza.

11 Proven Tips to Create Web Content That Gains Trust and Converts Visitors

by Gill Andrews @ Orbit Media Studios

In real life, you are a confident professional.

You have a firm handshake, a friendly smile and all the answers to impress your future customers, to dispel their doubts and to win their trust.

But on the internet, you are your content.…

Read More ›

The post 11 Proven Tips to Create Web Content That Gains Trust and Converts Visitors appeared first on Orbit Media Studios.

The SEO Career Kickstart : How to get a Job in SEO

The SEO Career Kickstart : How to get a Job in SEO


Builtvisible

How to get a job in SEO. If you're just starting or considering learning more about the SEO jobs market, take a look at this guide...

An Open Letter to Bing Regarding JSON-LD

by Aaron Bradley @ SEO Skeptic

Hi Bing, how's it going? Pretty well, I think. I was really happy to learn in October 2015 that Bing had started turning a profit. Competition in the search engine arena is vital, as it provides search engines with an incentive to innovate and, more importantly, ensures that search engines will endeavor to win over […]

60+ Best Free WordPress Themes – 2017

by Douglas James @ Create and Code

You know what’s better than stuff? Free stuff. If you’ve followed us so far, you know that we hunt down some of the best WordPress themes around, fitting any category. Hopefully, we’ve helped businesses and individuals along the way. But today we’ve got something a little special: free WordPress themes. No, this isn’t a dream! […]

The post 60+ Best Free WordPress Themes – 2017 appeared first on Create and Code.

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

UK digital ad spend passes £10bn per year

by Ben Foster @ The SEO Works

Digital ad spend in the UK has gone past a significant threshold, reaching £10.3bn in 2016, an increase of 17.3%. A report released by the Internet Advertising Bureau UK and PwC indicates it is the highest annual growth rate for nine years. The last time annual growth was higher was in 2007 (38pc). Marketing budgets […]

The post UK digital ad spend passes £10bn per year appeared first on The SEO Works.

March Industry News Round Up

by Ben Foster @ The SEO Works

Two Major Google Updates Over February At the beginning of February Google rolled out a new algorithm update which had an effect on their processing of backlinks. Some webmasters reported a high fluctuation in search rankings for their sites,  with some sites benefiting massively from the update and some losing rankings. One week after this on the […]

The post March Industry News Round Up appeared first on The SEO Works.

Average Advertising Costs Throughout Phoenix

by Jaime Mussemann @ Epic Productions LLC

When comparing average advertising costs across various mediums, video advertising continues to be most cost effective throughout Google, YouTube, and Social Media. Cost per 1,000 impression (CPM) is decreasing throughout the Phoenix metro-area and will continue to do so. As more media platforms allow for more multimedia placements, the inventory for video on websites has opened up immensely. Being that ...

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The post Average Advertising Costs Throughout Phoenix appeared first on Epic Productions LLC.

Nailing down ads for the holiday season

by DPadmin @ Guardian Owl Digital Boutique

E-commerce marketers, are you prepared for the holiday season? Columnist Thomas Stern shares some ideas on where to invest your paid media dollars to maximize holiday sales. Believe it or not, it’s that time again for us to start gearing up for the holidays. Not every brand sufficiently prepares their paid media campaigns for this […]

The post Nailing down ads for the holiday season appeared first on Guardian Owl Digital Boutique.

Examining Effective Processes for Creating Content [Content Matters Podcast, Ep. 27]

by Andy Crestodina @ Orbit Media Studios

Do you have a workflow for creating content? Is it working for you? The process of creating and collaborating on content differs from company to company. In this episode, Andy and Barry explore tools, systems, and processes for getting your…

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The post Examining Effective Processes for Creating Content [Content Matters Podcast, Ep. 27] appeared first on Orbit Media Studios.

The Best Ways to Make Images Retina-Ready for Your WordPress Site

by Ioana Dragnef @ WPMU DEV Blog

We live in a high-definition world. And since most of us spend more than eight hours a day staring at different types of screens, the quality of the images and characters contained within those screens is very important. Although they’ve only been around for a few years, Retina displays are the way of the future. […]

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

Sci Fi Infographic Goes Viral

by admin @ The SEO Company - UK Search Engine Optimisation

I have just finished off promoting an infographic for Liverpool based Glow New Media about sci fi movies and TV shows that predicted the future and it has done incredibly well, it is probably the most successful infographic we have promoted so far. Now technically the infographic is not that good, there is not that […]

The post Sci Fi Infographic Goes Viral appeared first on The SEO Company - UK Search Engine Optimisation.

Welcome to DataJeo!

by walterbayliss @ DataJeo Market Research Software

Hi Everyone and WELCOME To Data Jeo. Press Play for a welcome message. There are some exciting things coming through in DataJeo that we already have planned. We will be adding more data sources, as well as increased reports. Pinterest and Instagram are already in development. PLUS we have some webinars planned for how to … Continue reading "Welcome to DataJeo!"

Deep Broken Link Building

by Joshua Hardwick @ The SEO Project

Broken link building is a good starting point. But you can actually go much deeper. If you’ve already used the broken link building tactic (click here if you haven’t), then you should already have a list of broken links in your niche. Also, you should have reached out to any webmasters that were linking out to those URLs, to inform them about the issue. However, chances are that if one website if linking out to a broken link, many others will be too. By finding these websites and reaching out to them, you can earn a tonne more links than you would with broken link building […]

The post Deep Broken Link Building appeared first on The SEO Project.

4 Things We Can Learn From B2B Marketers Using Marketing Automation

by Merinda Peppard @ Salesforce Pardot

The role of the B2B marketer is in flux. With more channels and more tools to manage than ever before, the line between sales and marketing is blurring. None of these trends are slowing down, and in fact, even more change is likely the more technology and processes evolve. For B2B marketers, evolving technology isn’t...

How to use the SEO Pyramid Strategy - SeoCustomer

How to use the SEO Pyramid Strategy - SeoCustomer


SeoCustomer

You might have heard of Maslow's hierarchy of needs –But have you heard of the SEO Pyramid?

How To Audit Backlinks In The SEO Spider

by screamingfrog @ Screaming Frog

There’s plenty of reasons you may wish to audit backlinks to a website, whether it’s to check the links are still live and passing link value, they’ve been removed or nofollowed after a link clean up, or you want to get more data on the links which Google Search Console...

Безплатни уеб ресурси при SEO на сайта Ви

by admin @ theSEO

Ако SEO е материя, която Ви е интересна и искате да се образовате поради една или друга причина, това няма да Ви коства пари, но ще трябва да се заредите с голяма доза търпение и да сте наясно, че поне … Continue reading

The post Безплатни уеб ресурси при SEO на сайта Ви appeared first on theSEO.

The SEO Works recognised as a top performing agency by Google

by Ben Foster @ The SEO Works

Last Friday we headed down to Google for the invite-only Game On Celebrate event. Held at Google HQ in London, it was a celebration for agencies with official Google Partner status, looking back at performance across 2016. Part of the event included the Google Partners awards, which celebrated the achievements of the best agencies out […]

The post The SEO Works recognised as a top performing agency by Google appeared first on The SEO Works.

Back to the Future: 5 Marketing Predictions That Were Right on the Money

by Anne Leuman @ Online Marketing Blog – TopRank®

Great Scott! The TopRank Marketing blog has been around since 2003, way back when content marketing and blogging were relatively new to the business world. We are proud of the fact that we were early adopters of the blogging trend—one of today’s leading content marketing strategies for improving brand visibility and engagement. Trends and predictions [...]

The post Back to the Future: 5 Marketing Predictions That Were Right on the Money appeared first on Online Marketing Blog - TopRank®.

Meet Emily | Epic Productions Director Of Operations

by Andrea Fogle @ Epic Productions LLC

The post Meet Emily | Epic Productions Director Of Operations appeared first on Epic Productions LLC.

SEO Strategies That Retailers Can Use To Drive Growth In 2017

by Henrik Sandberg @ SeoCustomer

Any business that is focused on growth will have site optimization as a top priority. However, it is clearly evident that while targeting better page rankings remains a top priority, it is no longer enough to be on the first search engine results page to generate adequate traffic and conversions. Every retail business owner should attempt to achieve the first rank on the results page. According to research, the click-through- rate achieved by a site ranked first is close to three times that achieved by the second-ranked. Given the vital importance of ranking first, read below some effective strategies that can get you there:

Use Latent Semantic Indexing (LSI) Keywords

Usage of LSI keywords has emerged as one of the best practices for boosting SEO in recent times. Latent Semantic Indexing keywords are words and phrases that are very closely related to the principal keyword of your content. The utility of LSI keywords is high because, in the real world, your users are liable to use words or phrases to conduct searches that may be somewhat different from the target keyword. With the use of LSIs, it is possible for you to assist the search engines to make your content more discoverable.

Write Rich Content and Insert Keywords At Least Three To Five Times

According to the latest research, Google tends to favor longer content more for rankings. While writing content of 1000-plus words for every product may not be practical, you should attempt to describe the features and benefits of the product in as detailed a way as possible without losing focus. Avoid duplicate product descriptions, even if they are of your own content in other pages as well as content that are poorly written. Make sure that the principal keyword is included in a natural way at least three times in the content as this sends out the right signals regarding the page content to the search engines. SEO by lasvegaswebdesignco includes detailed keyword research and LSI development.

Maximize Click-Through- Rates with Neuro-Marketing Techniques

While everyone is aware of the importance of including the main keyword in the title tag of the web page, it is not commonly known that just the inclusion of a prefix to the keyword can give a big boost to your CTRs. These prefixes or as they are sometimes called, ‘click magnets’ are typically words that drive CTRs such as “50% off”, “Best Buy”, “Bargain of the Month”, “Cheap”, etc. Not only do these prefixes encourage click-through but also make the site more discoverable by search engines as they mimic the typical search phrases used by searchers on the search engines. Even though presumably, Google uses organic CTR as a ranking factor, it never hurts to encourage more click- through as they could easily result in more sales. You can further improve the CTR by being more creative in the way you phrase your click magnets and insert them in title tags and descriptions.

Use Coupons with Date Modifiers

If your business uses coupons, you need to include validity dates on each to show users what is current and what isn’t. Including the dates also comes in handy for search engines as they are able to turn up results that are more relevant and current and also provide more usable information to customers by way of rich snippets.

Display Rich Snippets by Implementing Product Review Schema

Introduced in 2009, rich snippets offer a very handy way of displaying additional information to a search listing helping users to decide whether to click on a result or not. Rich snippet information can be a description, a price or even a review star rating. The way of implementing this is by marking up the relevant web pages with Schema.org. By using the data markups in a structured way you enable search engine bots to scan page contents more comprehensively and display more relevant results. While rich snippets are not factored in for search rankings, they can affect CTRs and resultant conversions to a significant degree.

Conclusion

Retail businesses need to develop a broader perspective on their SEO efforts. They need to look beyond just search engine rankings, important as they may be, to promote click-through rates and conversions by taking recourse to a variety

The post SEO Strategies That Retailers Can Use To Drive Growth In 2017 appeared first on SeoCustomer.

Google Article Rich Snippets Guide Updated for AMP

by Aaron Bradley @ SEO Skeptic

SEO strategist Kyle Sutton of ClickSeed noted today on Google+ that Google's guide to markup properties for article rich snippets* on the Google Developers site has been considerably expanded, and that this revision was doubtlessly "in preparation for the launch of AMP [Google's Accelerated Mobile Pages project] next year." He goes on to note that […]

How to Work 100 Hours a Week – And NOT Die

by William Harris @ The Elumynt of William Harris

I hate work. To some extent, we all do. But I don’t hate my job, and sometimes my passion pushes me to work a lot harder and longer than I usually like to. Other times, circumstances do. In either case, pulling 80- or even 100-hour workweeks sucks beyond description. And while I’m not proud of it […]

The post How to Work 100 Hours a Week – And NOT Die appeared first on The Elumynt of William Harris.

8 Media Pitch Examples to Help You Get Noticed

by Dmitry Dragilev @ Orbit Media Studios

You’re sick of it, aren’t you?

You’ve spent hours working on subject lines, pored over every word and followed-up religiously.

Yet, your press pitches to journalists and bloggers keep getting rejected.

Getting press is uber-important. A single story in a top publication can…

Read More ›

The post 8 Media Pitch Examples to Help You Get Noticed appeared first on Orbit Media Studios.

The Importance of Your Twitter Header Graphic

by Gary Horsman @ SEO and Web Copy – Website Design | Internet Marketing | WordPress Websites

Your Twitter header graphic can be a major factor in how someone views your Twitter account. It can also be a factor many consider when they are trying to decide whether to follow you or not. The header graphic is something that helps me to decide whether to follow or not. It is a good […]

The post The Importance of Your Twitter Header Graphic appeared first on Website Design | Internet Marketing | WordPress Websites.

Digital Marketing Solutions and Support That Works | The Seo Queen

Digital Marketing Solutions and Support That Works | The Seo Queen


The SEO Queen

Digital Marketing Book Alert! SEO Training 2017: Search Engine Optimization and Marketing for Small Business available on Amazon Now!

How to Build an ROI-Driven Content Marketing Strategy

by Tyler Hakes @ The Elumynt of William Harris

“How do we write an article that gets shared 10,000 times on Facebook, gets retweeted 20,000 times, generates 100 backlinks, and ranks #1 on Google for a search term with 5,000 search queries per month?” Does this sound like the kind of discussion your team is having about content marketing? It’s not rare. Many teams […]

The post How to Build an ROI-Driven Content Marketing Strategy appeared first on The Elumynt of William Harris.

[Free Live Webinar] 7 Website Essentials for Business Growth

by Tim Chan @ Coracle Marketing

You want a website you can be proud of. It should be effective as well. A website is often the first chance you have to tell a prospective customer about how you can help them. It’s a chance to make a great first impression, or a terrible one. What makes an effective website? After designing […]

The post [Free Live Webinar] 7 Website Essentials for Business Growth appeared first on Coracle Marketing.

Responsive Web Design

by sprout_admin @ Sprout Digital

A responsive web design uses code to "shuffle" the contents into position, instead of resizing or "shrinking" the contents down to fit the screen.

The post Responsive Web Design appeared first on Sprout Digital.

Casting Calls Scottsdale | Video Production Company

by Andrea Fogle @ Epic Productions LLC

Epic Productions is holding casting calls in Scottsdale with several roles available for an upcoming television and web commercial for a local attraction. We are looking for extras to be on set for a full day of shooting. Please read the information listed below and fill out the requirements. Casting and audition times will be given once actors are chosen. This is ...

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The post Casting Calls Scottsdale | Video Production Company appeared first on Epic Productions LLC.

SEO Made Simple: A Step-by-Step Guide

SEO Made Simple: A Step-by-Step Guide


Neil Patel

Guess how many blog posts are published each day. Any ideas? Over 2 million. That means 46 people have pressed publish by the time you read these 4 sentences. This makes it kinda tough to stand out. But you have to, if you want to make your blog a successful one, that is. While I …

Find and Leverage Retail Trend Data to Grow Your Business

by William Harris @ The Elumynt of William Harris

You’ve built a profitable ecommerce business — your shop is running smoothly, your fulfillment process has been optimized, and you finally have some time to think about how to scale. So where do you start? What’s the most important area to focus in on when you’re trying to develop new strategies, set new budgets, and […]

The post Find and Leverage Retail Trend Data to Grow Your Business appeared first on The Elumynt of William Harris.

4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom

by Ashley Zeckman @ Online Marketing Blog – TopRank®

The pressure is on! Content marketers are being expected to create more with less. And often, that means creating more content without adding additional team members. Unfortunately, the content copywriters are often the ones that bear the brunt of these situations which can be exhausting and cause content burnout. To help ease the pain, Workfront’s [...]

The post 4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom appeared first on Online Marketing Blog - TopRank®.

Actionable Steps To Do A Social Media Competitive Analysis

by John E Lincoln @ Ignite Visibility

Social media results less than stellar? We’ll let you in on a little secret: it’s not all that hard to fix (usually). In this article, we tell you how to do a social media competitive analysis. With this data, you will be back on track fast. This article will take you through all the steps...

The post Actionable Steps To Do A Social Media Competitive Analysis appeared first on Ignite Visibility.

Was Marco Polo an Explorer?

by Gary Horsman @ SEO and Web Copy – Website Design | Internet Marketing | WordPress Websites

Marco Polo An Explorer, A Merchant or A Writer? Marco Polo Image Source We all know Marco Polo and we remember him as a famous explorer. However, he was not really an explorer. He was a merchant from Venice. Why do we remember him as an explorer? We remember him today – 700 years later […]

The post Was Marco Polo an Explorer? appeared first on Website Design | Internet Marketing | WordPress Websites.

5 фундаментални цели, които да си поставяме преди стартиране на SEO кампания

by admin @ theSEO

SEO оптимизацията определено е такъв тип стратегия, която се осланя на планиране. Това, което планирате в началото на кампания е ключово за ефективното протичане на цялата кампания. Ако първите ти цели са грешни, е възможно да загубите време и енергия … Continue reading

The post 5 фундаментални цели, които да си поставяме преди стартиране на SEO кампания appeared first on theSEO.

Social Media Advertising FAQ

by Rachel Dankof @

10 Top Questions about Advertising on Social Media It may be surprising to learn that advertising on Facebook has been around for nearly 15 years. Since their advertising platform launch in 2004, Facebook has made a ridiculous amount of changes…

The post Social Media Advertising FAQ appeared first on .

Embedding the SEO Plugin

Embedding the SEO Plugin


3Play Media Support

Once you have a transcript for your file, you can publish 3Play Media’s SEO Plugin to make your video indexable by Google and other search engines.Before starting …Content Publishing must first b...

About us: the SEO Effect team | SEO Effect

About us: the SEO Effect team | SEO Effect


SEO Effect

Lees over About us: the SEO Effect team van SEO Effect

Dear Top Draw

by Nick @ Nick Pierno

It’s been an unusual transition to say the least, but as of yesterday I’m formally moving on from the agency that gave me a start in this industry that I now call my industry. Yep. I have an industry. A place where I’m considered pretty clever sometimes, and have a lot of fun working in. A place...

The post Dear Top Draw appeared first on Nick Pierno.

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