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How to Master Analytics like Will Smith and Amazon

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Will Smith is not just a pretty face. Nor is he just a likeable, talented actor. He’s a businessman and a master marketer. The only Hollywood star that predictably gets over $20 million per flick. Even his movies that didn’t get good reviews, like Hancock and Suicide Squad, grossed over half a billion each worldwide. […]

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

3 Reasons Your AdWords Traffic Is Not Qualified

by Today's Industry Insider @ The Kissmetrics Marketing Blog

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]

Exit Intent Overlays: What They Are & Why You Need One

by Christian Brink @ AddThis Academy

Learn how to reduce your bounce rate and increase website conversions with exit intent overlays.

The post Exit Intent Overlays: What They Are & Why You Need One appeared first on AddThis Academy.

Before Your Next Product Launch, Try These 5 Engagement Strategies

by Today's Industry Insider @ The Kissmetrics Marketing Blog

The big day is approaching! Yes, you’re about to launch your first (or maybe fifth) product. You want the experience to be perfect for your audience. What your team does before the launch is just as important as what you do on launch day. And it all starts with early engagement—spreading your message as soon […]

WordPress Review – 2015 Expert WordPress Review

by Just for Websites @ Just for Websites

  Welcome to our WordPress review, WordPress now powers 74 million websites, that is 19% of all websites online today. Why? Because simply put the features, and options that WordPress offers any business, designer, or anyone building a website are hard to match. I’m going to show you in this WordPress review, exactly what this website […]

The post WordPress Review – 2015 Expert WordPress Review appeared first on Just for Websites.

History of Marketing

by Square @ Business Resource Center | Town Square

A business that sells products or services must have a way of attracting customers. The process of promoting a company's products or services to gain customers is known as marketing. Successful marketing also goes one step further because a business should also pursue ways to retain customers for future sales. The size of a company determines marketing strategy. Some companies may have a department dedicated to performing this work. Other companies may need to pursue these tasks while performing other work, too.

What Is Marketing?

People who buy products and services must have a way of learning about the various companies that provide them. To succeed, companies must have a plan for advertising products or services so people who want them have the opportunity to purchase them. Successful marketing involves a variety of different tactics, with everything working together to promote products or services and retain customers. In-depth research is the crux of successful marketing because a business owner must have data that indicates that a product or service will resonate with consumers.

History of Marketing and Timeline

Enterprise and economies have a long history dating back to ancient eras. People have been engaging in commerce for thousands of years. Hence, ancient people utilized some forms of marketing as they conducted business. The Industrial Revolution paved the way for more modern forms of advertising and retailing of goods and services.

Print Advertising, 1450s: Print advertising made it possible for retailers to pass out brochures and fliers to potential customers.

Magazines, 1730s:The first magazines were developed and released.

Posters, 1839: France banned posters on private property.

Billboards, 1867: People began renting billboards for advertising.

Radio Advertising, 1922: Businesses began purchasing advertising time on the radio.

Television Advertising, 1941: Records indicate that people began purchasing television advertising at this time.

Telemarketing During the 1950s: Telemarketing was born, with businesses utilizing the telephone to reach potential customers.

Mobile Advertisements Between the 1970s and 1994: Advances in technology enabled new marketing capabilities via the Internet such as e-commerce promotions, database marketing, guerrilla marketing, and computer-oriented spam.

Search Marketing, 1995: Companies began the process of working to promote a business by getting search engines to send traffic to a website. Firms also began utilizing search engine optimization, or SEO, to drive traffic to websites via the use of keywords typed by consumers in search engines.

Blogging, 1998: Businesses and individuals began creating blogs as vehicles to share professional or personal information.

PPC, 2000: Pay-per-click surfaced in this year as an Internet marketing technique in which a company pays a small fee for every click on an advertisement.

Social Media, 2003: Social media websites became popular at this time as a way for people to share information and ideas with others on the Internet, including commercial messages.

Google Analytics, 2005: Google provides website owners with information about people who visit their websites that can help them see if they're reaching their audience.

Types of Marketing

Companies can utilize different types of marketing for promotion. Internet marketing is prevalent with today's advanced technology. This type of marketing includes any promotions that occur on the Internet, such as social media marketing, email marketing, and search engine marketing. Direct marketing includes activities such as cold-calling potential customers, sending newsletters, and purchasing space on billboards. Another marketing strategy includes maintaining a connection with previous customers via thank-you notes and special promotions.

The Role of Marketing

Marketing has a direct impact on sales and a company's overall profitability. Researching sales forecasts will determine how a company plans its production. Careful planning is crucial to ensure that a company remains solvent with expenses and income. Marketing enables a business to learn about its potential customers, which helps it to fulfill the needs and desires of consumers. Marketing also enables a company to test certain products or services to see whether they are successful with consumers. With a positive consumer response, a company can proceed with a sales plan. A meager response might lead to reorganizing a campaign and trying again to test consumer response.

Why You Should Hire a SEO Company to Handle Your Website Transfer

Why You Should Hire a SEO Company to Handle Your Website Transfer


Ignite Visibility

Website transfers will go seamlessly with almost no traffic loss when performed correctly by an experienced SEO company.

6 Ways to Make Your Blog More Beautiful (and Effective)

by Ramsay @ Blog Tyrant: Start a Successful Blog

Even the best content runs into trouble when the blog it’s on is so ugly that readers leave before giving it a chance. The good news is that there are lots of ways we can spruce up our blogs in order to make them more appealing, effective and engaging by taking advantage of plugins, tools...

How to Study for a Math Exam

How to Study for a Math Exam

by @ How to of the Day

Practice makes perfect when it comes to math - that’s why your teacher assigns so many tedious homework problems! Many people try to study for math by simply memorizing formulas and equations the way they would memorize facts and dates. While knowing formulas and equations is important, the best way to learn them is by using them. Start studying early, do your homework, and ask your teacher for help if you run into any issues. Avoid cramming, try not to get stressed out, and make sure to get rest and eat well just before the test.

Your eCommerce Seo Expert to Grow Your Store

by Daniel Lacroix @ Directional Preference

The post Your eCommerce Seo Expert to Grow Your Store appeared first on Directional Preference.

A History of America's Credit Cards

by Square @ Business Resource Center | Town Square

The fast-paced financial world of plastic credit cards and their interest rates is relatively new in the grander, larger history of the U.S. Only since the late 1950s have Americans started to use credit, and the craze has resulted in a multimillion-dollar, powerful industry that affects millions of Americans every year. Both merchants and consumers would be completely stuck without the little plastic cards, with slowed transactions and virtually no online purchases. When did we really start using credit cards, and when did this change in monetary systems really start to affect not only our economy but the global economy?

The First "Credit Cards": Tally Sticks

It's very difficult to say when the first credit card existed, as credit exchanges as a concept were around as early as the Middle Ages. They were called tally sticks and were a system of financial record-keeping used when currency, which was heavy, expensive coinage, was not available. These sticks featured notches for the amount of debt owed and were split neatly down the middle, making them very difficult to counterfeit as each one's grain and split was completely unique. Tally sticks were an essential part of tax collection in England for more than 700 years.

The Forgotten Wallet and the Diners' Club Credit Card

The first credit card as we understand it in the modern sense was created as late as 1950. It was called the Diners' Club card. A man named Frank McNamara came up with the idea in 1949 while having dinner in a New York City restaurant. He was caught without his wallet. Urban legend has it that he offered to sign for his dinner, promising to pay for it later, then called his wife to bring over the cash. It is a fact, though, that he created the first consumer-facing credit card company, called Diners' Club.

The Move to Plastic

While most merchants weren't happy with these cards initially, the credit card started a craze that began to take shape in the 1950s and early 1960s. The Diners' Club card was technically a charge card; it required members to pay in full each month. It had been historically made from either cardboard or celluloid. American Express issued the first plastic card in 1959. As a competitor to Diners' Club, the company did very well. Plastic soon became a mainstay. Also in 1959, a new concept was introduced: the concept of the rolling balance, which was revolutionized by MasterCard. Cardholders didn't have to pay in full each month, but allowing rollover would increase fees.

The Development of Money, Metrics, and Convenient Billing

While credit cards started to become common, not everyone could have one in the 1960s. Credit cards began to really take off later on, starting in Sioux Falls, South Dakota, when conventional loans became too highly regulated. In the 1980s, Citibank moved to South Dakota because of its looser laws in combination with what became known as the Marquette decision, which freed up regulations on how much banks could charge their cardholders in interest. This deregulation allowed more people to get credit cards, and the industry expanded a great deal (for better and for worse).

Future Advancements and the "Smart Card"

While the technology for the so-called "smart card," which has an embedded chip, was developed as early as the mid-1970s, it's only now starting to become mainstream. This technology became widespread in Europe in the form of payphone cards as early as the 1980s. The EMV system, which stands for Europay, MasterCard, and Visa, has started to be included in cards as of October 1, 2015. This is considered to be a more secure method of transaction, as these cards are more difficult to counterfeit.

101 Ways to Improve Your Website’s SEO

101 Ways to Improve Your Website’s SEO


AudienceBloom

This is the goal of search engine optimization (SEO), but getting your site to rank that high—especially in a competitive environment—isn’t exactly straightforward.

What to Write When You’re Out of Blogging Inspiration

by Machielle Thomas @ Official Bluehost Blog

Launching a blog is exciting. The blog posts pour out of you, as your enthusiasm for sharing your hard-won wisdom with your readers leads you …

Read More 〉

The post What to Write When You’re Out of Blogging Inspiration appeared first on Official Bluehost Blog.

Is Your Website “Unlovable”?

by Melanie Ledbetter-Remy @ Bizopia

Does your website suffer from a high bounce rate? Do people depart within seconds of arrival? Your site might be deemed “UNLOVABLE” by searchers as well as search engines. This “UNLOVABLE” series of SEO tips will … Continue reading

The post Is Your Website “Unlovable”? appeared first on Bizopia.

How to do Keyword Research Effectively and Increase your Traffic

by Alex Chris @ Digital Marketing Tips

It is widely known in the Digital Marketing World that many ‘actions’ are triggered by keywords. Whether these are typed as queries in the Google search box or as questions in Quora or even Facebook, keywords show the intent of the user and that’s why they are very important. The way the Internet works today […]

A Unique Small Business SEO Service With Affordable Prices

by Daniel Lacroix @ Directional Preference

The post A Unique Small Business SEO Service With Affordable Prices appeared first on Directional Preference.

Online Scheduling Masters: 8 Gorgeous Wix Bookings Sites

by Taira Sabo @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Will you resist?

The post Online Scheduling Masters: 8 Gorgeous Wix Bookings Sites appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

How to Weatherproof a Door

How to Weatherproof a Door

by @ How to of the Day

Doors are frequently a source of drafts in your home, which can end up costing you big bucks in heating and cooling bills. Even if you’re not particularly handy, there are some quick and easy fixes you can do, like installing an adhesive weatherproofing strip or a draft fighting door sweep. For a more permanent fix, you can install tension strips or an integral door sweep to improve insulation.

Homepages Rarely Convert Because These 6 Elements Are Often Ignored

by Today's Industry Insider @ The Kissmetrics Marketing Blog

No, this headline isn’t clickbait. This article does contain critical homepage elements that are often overlooked. And you might be ignoring them. In fact, the examples I share here are a sure sign that many marketers still ignore critical homepage elements. And conversions are lost for these simple reasons. I’m not going to rehash what […]

Obama's Plan to Fight Credit Card Fraud

by Square @ Business Resource Center | Town Square

We’ve been talking a lot recently about EMV — a more secure payment technology that’s coming soon to the U.S. EMV or chip cards (already the standard around the world) are embedded with a tiny microchip, which is way harder for fraudsters to clone than the magnetic-stripe cards we currently carry. (Here’s an in-depth look at why they’re safer.)

This morning at the Consumer Financial Protection Bureau, President Obama signed an executive order that requires all government-issued credit cards and readers to come equipped with EMV technology starting next year. And in response to recent high-profile security breaches, large retailers like Home Depot, Walgreens, Target, and Walmart are moving fast as well, pledging to adopt EMV by early next year.


We’ve got independent, local businesses covered with the same protections. In the coming months, we’ll offer affordable Square Stands and Readers that can process EMV cards. You can sign up here to be notified when they’re ready.

And for a primer on how exactly EMV technology works, watch our video.

Setting Your Customer Engagement Emails on Automation Using Kissmetrics

by Zach Bulygo @ The Kissmetrics Marketing Blog

Human attention spans are embarrassingly bad. I’d be lucky to get just 5% of people to read this entire post. Most probably won’t get past the intro, so I’ll get to the point: In this age of infinite distraction, brands that can keep their customers engaged with the product are bound for long-term success. Fads […]

How to Curate Content: Tips and Tools

by ThriveHive @ ThriveHive

When used properly, curated content can improve the effectiveness of your marketing. You can garner more page views, repeat visitors, more subscribers, backlinks and so on. […]

The post How to Curate Content: Tips and Tools appeared first on ThriveHive.

How to Do a Cartwheel

How to Do a Cartwheel

by @ How to of the Day

The cartwheel is a basic gymnastics skill that will strengthen your upper body and help you work your way up to more advanced moves. There are two basic types: the front-to-back and the side-to-side cartwheel. With the side-to-side cartwheel, you'll start and end in the same direction. Performing the front-to-back cartwheel will land you facing the opposite direction in which you began. The front-to-back is the most common type of cartwheel. To learn either type you’ll need to find a safe environment in which you can practice placing your hands and feet in a way that’ll propel you forward and upside down.

Create CTAs readers can’t resist

by Reid Yoshimoto @ Vertical Response Blog

Test your way to the perfect CTA. One of our email experts explains how

The post Create CTAs readers can’t resist appeared first on Vertical Response Blog.

How to Deodorize a Car

How to Deodorize a Car

by @ How to of the Day

Cars develop smell over time from food, pets, messes, and other sources. Luckily, a car is usually easy to deodorize in a few simple steps. Clean your car thoroughly and apply substances to remove odor. If you notice a potentially dangerous smell, like the smell of gas, seek professional assistance immediately. Most smells, however, can be dealt with without mechanics or professional cleaners.

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

How to Install AddThis Using Cloudflare Apps

by Christian Brink @ AddThis Academy

Learn how to add AddThis share buttons to your Cloudflare website.

The post How to Install AddThis Using Cloudflare Apps appeared first on AddThis Academy.

Actionable Steps To Do A Social Media Competitive Analysis

by John E Lincoln @ Ignite Visibility

Social media results less than stellar? We’ll let you in on a little secret: it’s not all that hard to fix (usually). In this article, we tell you how to do a social media competitive analysis. With this data, you will be back on track fast. This article will take you through all the steps...

The post Actionable Steps To Do A Social Media Competitive Analysis appeared first on Ignite Visibility.

Myth of the Overnight Success: Interview with Jackie Bledsoe

Myth of the Overnight Success: Interview with Jackie Bledsoe

by Jeff Goins @ Goins, Writer

Living outside Nashville, you can't order a cup of coffee without running into someone looking for their big break. Everyone wants to be an overnight success. It seems like less work and more fun, but nothing could be further from the truth. When you've got big dreams and life throws you a curveball, it can derail more than your financial plan. Getting injured or sick can ruin your career. Losing a job unexpectedly can mess with your sense of self, and make you reevaluate your purpose in life. Though, sometimes in the crucible of difficult circumstances is where we find our true calling.

Simple Tips to Optimize WordPress Website for SEO and Increase Conversions

by Just for Websites @ Just for Websites

Have you wondered what might be bad about having a beautiful theme or a killer portfolio for your online business if it’s not search engine friendly? Major search engines like Yahoo, Google, and Bing rarely care about your great website design and visual content.   They just care about the user experience on your site […]

The post Simple Tips to Optimize WordPress Website for SEO and Increase Conversions appeared first on Just for Websites.

How to Do Puzzle Nail Art

How to Do Puzzle Nail Art

by @ How to of the Day

Do you love nail art and want to try a new and impactful design? These puzzle nails are simple to create and will add a creative touch to your look.

12 Important SEO Tips for Your Website

12 Important SEO Tips for Your Website


Goins, Writer

This is part of The Beginner’s Guide to Search Engine Optimization series, written for humans, not robots. Today, we’re talking about optimizing your whole website for search engines.

AMP and Ranking 0 are Becoming More Important

by John E Lincoln @ Ignite Visibility

This week: You can now edit local business info in search results, Instagram is testing canvas ads, and wait until you hear about how many of the top results don’t get clicks.   Here’s what happened this week in digital marketing. DemandJump Cloud Tool Shows Where Your Traffic Came From A new DemandJump tool, just...

The post AMP and Ranking 0 are Becoming More Important appeared first on Ignite Visibility.

Top 10 Books for Affiliate Marketing

by Dan Kaufenberg @ Just for Websites

One of the rules for getting traffic to a blog is to do top 10 lists and how to’s, so today we are going to find the top ten books for affiliate marketing. Does this sound familiar? Guy learns about making money online, guy starts by buying a bunch of crappy $47 dollar e books and training videos […]

The post Top 10 Books for Affiliate Marketing appeared first on Just for Websites.

History of American Small Business

by Square @ Business Resource Center | Town Square

America has always been the land of opportunity. For centuries, people have come to America with the hopes of starting a new life and seizing all of the opportunities that the country presented them with. Every business that we know of today began as a dream, which then turned into a small business. As Calvin Coolidge once said, “The chief business of the American people is business.” These small businesses were the backbone of the country, and that continues to hold true today. Millions of people have started and developed a small business in America.

People who fought to get to America, whether as an immigrant, a refugee, or an explorer, have often had an entrepreneurial spirit. Entrepreneurship in America was seen throughout the country’s development. Great American entrepreneurs like Benjamin Franklin, P.T. Barnum, and Henry Ford had brilliant ideas that they took and used to begin their own small businesses. These Americans took their passion, drive, and capital and turned their ideas into functioning, profit-turning companies. These pioneers in small business set the example for what owning a small business in America would become and proved to many disbelievers that it was possible to follow one’s dreams.

Small business development dates as far back as the 1600s, when Americans would trade crops, supplies, and services. As the nation itself was developing, all businesses were small at that time. Machines were not yet available, and automation was unheard of. Transportation was extremely slow, and banks had not yet been established. America was still working out the groundwork for such things, including taxes. In the 1800s, after the nation become independent, small businesses really began to boom. The monetary system grew along with the burgeoning economy. As businesses started up and offered an increasing number and variety of products, more and more people began to show interest in what was being offered. Sometimes, these people did not have goods or services to barter with. Thus started the development of establishing credit with a small business owner. Credit coins and charge plates began being used in place of cash or the exchange of goods. These credit coins signified that a payment was due at a later date. Soon, credit card processing would be completely modernized and computerized. The credit card processing world began with the first bank card, called “Charg-It,” introduced in Brooklyn in 1946, and evolved with the expansion of a restaurant credit card, called the Diners Club card, to become a universal card accepted by a vast range of retailers.

As America grew, so did its small businesses. With the development of small businesses in the 1970s and 1980s, America was able to prove their stability. Many of the larger corporations at that time could not stand strong in the face of growing foreign competition, but small businesses rose to the challenge. Because small businesses began doing so well, people in the 1980s expressed great interest in entrepreneurship and thus, start-up companies expanded. Around that time, Silicon Valley became the center of the start-up world in California. Venture capital financing became very popular, and many people who had an idea wanted to turn it into a business.

Hundreds of schools across the nation have fostered Americans’ desire to start their own businesses and have since dedicated majors to entrepreneurship and small business ownership. In addition, interest in starting small businesses has inspired organizations like the U.S. Small Business Administration and Small Business Development Centers. Such organizations guide small businesses in the right direction so that they can grow and make a profit, and they have branches all over the United States. Organizations that help small businesses began with the Reconstruction Finance Corporation (RFC), started by Hoover in the times of the Great Depression. The RFC provided loans for businesses that were hurt by the Depression and inspired future organizations that would help small businesses in America. Since their inception, these organizations have guided countless small businesses across the country and supported them in the development of their companies. This support can come in the form of loans and counseling sessions and continues to be offered to the small businesses in America today.

One simply cannot ignore the effect that small businesses have had on America: After all, every major corporation in the country today had to start small. Small businesses have forever changed the business landscape of the country. In fact, they are so important that one week of each year is National Small Business Week. Entrepreneurs and small-business owners across the nation continue to expand and develop new ideas each and every day, and with the ever-changing business model, America is sure to continue fostering unique, profit-turning businesses in the years to come.

What Even is a Blog?

by Ramsay @ Blog Tyrant: Start a Successful Blog

Blogging is just so 2005. Why bother…? Every now and then someone stumbles upon Blog Tyrant and leaves some feedback a little bit like that. What is perhaps interesting is that I don’t entirely disagree with them. And that got me really thinking about what blogging is and whether or not it has passed it’s...

15 WordPress Plugins That’ll Supercharge Your SEO

by Machielle Thomas @ Official Bluehost Blog

Besides its usability and functionality, a big part of WordPress’s appeal is its wide variety of plugins. These run the gamut and can improve your …

Read More 〉

The post 15 WordPress Plugins That’ll Supercharge Your SEO appeared first on Official Bluehost Blog.

Web Optimization: Where to Start

Web Optimization: Where to Start


Official Bluehost Blog

Do you see web optimization as something shrouded in mystery? Contrary to popular belief, SEO is not an ancient, unknowable magic that only a select …Read More ⟩

Introducing Tools to Manage All Your Locations

by Square @ Business Resource Center | Town Square


Opening one store is no small feat. But opening 40? Now you’re in the big leagues. Our mission at Square is to empower you every step of the way as an entrepreneur and help you grow into your ambitions — whether you’re just revving up or already on the road to becoming a full-blown franchise. And today, we’re excited to announce a new, powerful tool for larger businesses — Employee Management.

Employee Management offers a robust set of features that’s on par with what the biggest businesses have in their arsenal — at a fraction of the price. With Employee Management, you can easily oversee multiple locations from within one account, manage your employees, and view and act on detailed information about every part of your business, all in one place.

Here’s what it’s got:

Supercharged sales reports

Now you can filter your sales reports by employee, device, or location. So you can see which employees are ringing in the most, or which location did particularly well that day. You can download CSV files for simple reports or get an end-of-day report.

Open a new location in just a few clicks

Setting up a new location can be a ton of work. But Employee Management makes it much easier. Now you can import your item libraries from other locations, so you can start selling in your new store immediately. It’s also easy to customize item libraries by location — say, if you offer coffee and sandwiches at one of your shops, and only coffee at another.

Customized permission levels

Everyone has their “A team.” With customized permission levels, you can give your stellar employees access to more stuff. Assigning different roles to different employees is a snap to do — it’s all right in your Dashboard. You can assign people to be a Cashier (where they just have restricted access at the register), an Accountant (where they can view sales reports, transactions, and timecards), or an Administrator (where they can manage all aspects of your business). This is a handy feature if you’d like to take a (probably much needed) vacation.

Employee passcodes

You should never have to worry about the safety and security of your business. Employee passcodes keep things locked down. What’s more, you can keep track of who processed each transaction, all from your Dashboard. So it’s easy to keep tabs on what’s going on at each of your locations.

Built-in timecards

Keeping track of your employees’ hours is tedious. The timecards feature puts this on autopilot. Your employees can clock in or out right from the register. And you can monitor those hours (and make adjustments if they’re needed) remotely. So you don’t need to physically be at each of your locations to know who’s been working and when.

Track employee sales

You want to keep your best employees around. But how do you spot your superstars if you’re busy managing 10 locations? Now you can see revenue-per-labor-hour reports to help you find and reward your most efficient employees. You can also view which employees closed which cash drawers, which is generally good intel to have on hand.

Automatic tip reconciliation

Tips are awesome — but they can be a pain to sort out, especially when you’re tired at the end of the day. With Employee Management, you can say goodbye to math problems and speed up your closing time. Because you can see who logged in and out and when, you can easily allocate tips to employees who worked those shifts.

Mobile registers

Having a long line is a good problem to have. To make sure that queue moves quickly, you can outfit your staff with mobile registers. This is particularly helpful if you’re at an event or hosting a pop-up. A quicker line means more sales.

Employee Management is just $5 a month per employee. Get started with a 30-day trial.

Doing Good is Simple: Interview with Chris Marlow

Doing Good is Simple: Interview with Chris Marlow

by Jeff Goins @ Goins, Writer

Too often people fight tooth and nail to claw their way onstage only to realize, after standing in the spotlight for a moment, they don't have anything to say. Building a digital platform without a purpose can have the same effect. In a world of likes, hearts, retweets, and comments, influence feels like a currency. And the more influence you appear to have, the more successful you seem. But, as our guest this week asks, why should people listen to you?

How to Become a Data-Driven Marketer

by Christian Brink @ AddThis Academy

What does it mean to be a data-driven marketer? Learn how you can start using your own website data to start driving your marketing decisions.

The post How to Become a Data-Driven Marketer appeared first on AddThis Academy.

What Your Desk Says About You

by Chen Attias @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Which one are you?

The post What Your Desk Says About You appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

SEO Basics for Your Website, Blog or Online Store

SEO Basics for Your Website, Blog or Online Store


Weebly.com

From keyword strategy, to basic page and site optimization, these SEO basics will help drive traffic to your website, blog or online store.

Beginners Guide to Coin History

by Square @ Business Resource Center | Town Square

Before paper bills, credit card processing, complex taxation, and electronic money, there was the beautiful, simple, artistically crafted coin. Its history aligns uniquely with the evolution of civilization. Today, its use is widespread in most major regions and countries of the world. While the way that they're made has evolved, the basic concept of exchanging bits of metal for goods has lasted through the ages and become an essential part of the human experience.

Early Coins

The first move away from the barter system may have been the exchange of cowrie shells, which eventually evolved into metal nuggets and pieces. Metal money exchanges started in the form of small knives and tools in China. In the 5th century BC, Chinese hollow spade money was commonly used. While not using "coins" per se, these were some of the first exchanges of valuable, standardized metal materials. This eventually evolved into the recognizable, rounded Chinese coins. In the west, the first official, minted currency was possibly the famous Lydia coin, which was created in modern Turkey and featured an image of a lion. It was made of gold. These were pounded out with a hammer and were create for King Croesus. In the greater history of money, this was a very important next step to opening up the Mediterranean to trade and an exchange of goods and ideas. In the next centuries, coins began to be exchanged and accepted on a global scale.

Types of Coins

While paper money started to become the dominant currency in China as early as the 13th century at the behest of Emperor Kublai Khan, coins were absolutely essential to several empires, which all had their own mints. In the Persian Empire, the coin of choice was the daric. In Greece, the ancient currency was the drachma, which is still used in its modern form today. In Rome, on the other hand, the currency was based around the silver denarius. During and after the fall of Rome, in the Byzantine Empire, the major coin was the golden solidus, which was also known as the nomisma. In China, the coin design stayed by and large the same, in the form of a circle with a square hole, which was called the ban liang coin. In the Renaissance, the florin was quite common, and the pound was used in England.

How Coins Are Made

Throughout history, coins have traditionally been struck using blanks and a set of dies. Many types of dies have been used throughout history. The Romans made popular a hinged set of dies that joined together like tongs. The dies were made out of a harder metal than the softer coin materials, which were often made from alloys of gold, silver, copper, or bronze. The blanks were cut to consistent, uniform thickness. Then, the material was placed inside the die and struck with a large hammer or a set of machinery that involved pulleys. Eventually, the fly press made this method much faster and easier. Modern American coin production is a little bit different. It closely resembles a manufacturing process. Large sculptures are made for the dies in clay and plaster, then created as epoxy models, which, using digital machinery, are used to create the metal dies. Rather than being formed by cutting ropes of metal, coins are punched out of long metal sheets. Production then moves at a lightning pace (with the press stamping about 1,750 coins per minute). In other countries, like the U.K., the coin-making process is treated with a high level of respect and combines hard science and art to create consistent, flawless pieces. While we may no longer feature the gods and goddesses that so often frequented ancient coins on our money, the basic methods of coin minting have mostly stayed the same.

Collecting Coins

Coin collecting has become a popular hobby in the U.S. and many other areas of the world, possibly because coins have been made for thousands of years and seem timeless. Modern coin collectors especially love lesser-known, rare coins, which are specific to a time and place in history. Collectors are often fascinated not only by the age nor necessarily how much a coin is worth but by the beauty of the dies and the uniqueness of every piece. Some collectors treasure the imperfect, ancient coins that were just barely folded out of lumps of flawed alloy, whereas others want the rare U.S. pieces that were examples of exquisite craftsmanship but just never became popular. If you're thinking about getting started collecting coins and joining numismatic groups, always keep in mind the story of each piece. Successful coin collecting should inherently be about education and understanding both how these coins were made and their place in the history of civilization.

Tips From The Experts – What is Community Management?

by Manu Cohen @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Let's socialize :)

The post Tips From The Experts – What is Community Management? appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

Growing Your Membership Site with Automation and Outsourcing

by Joe Fylan @ MemberPress

When it comes to running and growing your membership site, there are many reasons to turn to automation and outsourcing. Maybe your site started as a passion project or side hustle but is now not only generating notable revenue but also taking up more of your precious time. On the other hand, perhaps you have […]

How You Helped Us Build Square Capital

by Square @ Business Resource Center | Town Square


Accepting credit cards is a crucial part of running a business—but it is only one part. Buying new equipment, expanding to a new space, and hiring more employees pose exciting and often expensive challenges. That’s why today we announced Square Capital, a program designed to make it quick and easy for independent businesses to get capital they need to grow.

In building the program, we spoke with hundreds of businesses about the challenges they’ve faced getting and investing new capital.

Here’s what we heard and how it helped us build the program we launched today:

You think in terms of dollars, not interest.

When it comes to getting capital, the important questions are: how much money will I get, how much will it actually cost, and will it help me grow? For example, Follicle Hair Salon is a popular salon in San Francisco who were looking for ways to help their business grow. They assessed their salon costs and used Square Capital to move into a larger space and add 12 new salon chairs. They knew the total amount of the offer and the exact cost upfront, and since that cost never changed, the math was easy. With each salon chair bringing in between $5,000 to $8,000 a month, the new cash flow ensured the advance quickly paid for itself.

You have big ideas—but need money to get started.

One of our first Square Capital businesses, art and clothing store Zero Friends, was rejected by a loan officer because the company “just puts monster art on t-shirts.” They knew there was demand for their product—they just needed the initial cash to get going. With Square Capital, Zero Friends was able to double the inventory they brought to a recent comic book convention, which let them double their sales. We believe in independent businesses like Zero Friends and their “monster art on t-shirts.”

Your Time = Money.

We heard it over and over: For growing businesses, every hour counts. Caroline Bell, owner of Cafe Grumpy in New York, said they spent more than six months applying for a loan. With Square Capital, there’s no application process and Cafe Grumpy got their money the next business day. They used the money to open a sixth cafe. (If you’re in Grand Central station, you should stop by!) Because payments are automatic, business owners like Caroline can spend time—and money—on more important things, like chatting with customers, training employees, and growing their business.

We’re extending new Square Capital offers every week to sellers already running their business with Square. The first step to becoming eligible for Square Capital is to download Square Point of Sale for either iOS or Android and start running your business with Square today.
We’re excited by the success of some of the earliest uses of Square Capital and can’t wait to see what the future holds as we expand the program.

Learn more about the program—including eligibility—in our Support Center.

Square Capital Now Offers Flexible Loans To Boost Lending
Square Capital 1 Billion In Funding To Over 100K Sellers
Tips For Small Business Financing How To Get Noticed By Square Capital

6 Types of Online Advertising for Your Business

by ThriveHive @ ThriveHive

As new technology continues to change how we use the internet, marketers continue to find new ways to reach their audiences. While there are many free […]

The post 6 Types of Online Advertising for Your Business appeared first on ThriveHive.

How Push Notifications Can Increase User Engagement (With Examples)

by Sherice Jacob @ The Kissmetrics Marketing Blog

It’s hard to imagine going anywhere without your mobile device these days. From kids tethered to their phones, to grandmas Facetiming with their grandkids, our smartphones have become as much a part of our lives as our opposing thumbs. But just how do companies get those opposing thumbs tapping when you’re not in store, checking […]

The US Financial System and Alexander Hamilton

by Square @ Business Resource Center | Town Square

Alexander Hamilton was the United States’ first secretary of the Treasury, serving during George Washington’s administration. Hamilton was never president, but he made significant contributions to the financial system of this country. These contributions gave Hamilton a prominent position in history. He also has the distinction of being featured on United States currency even though he was not a president. Many of the business solutions that exist today, including modern credit card processing, are in place as a result of the contributions of Hamilton.

Hamilton was born in the West Indies in the mid-1750s, although his precise birth date is not known. Hamilton grew up in the Virgin Islands. As a young man, he wrote an essay that garnered attention from local community leaders. The leaders worked together to raise funds to send Hamilton to the Colonies to attend school. Hamilton served in the Revolutionary War under General George Washington. When Washington later became president, he chose Hamilton to become the first secretary of the Treasury. As secretary, Hamilton was involved in the institution of the National Bank and a national currency.

Hamilton had inventive financial ideas. After the end of the Revolutionary War, many states carried debts that they were not repaying. The value of these public securities was nil, but Hamilton had a solution. He proposed that the federal government repay all of the state debts at their full value. This repayment would be an effective way to legitimize the federal government. The means of financing the repayment involved issuing new security bonds to investors. These investors were excited about making significant profits. Hamilton was also instrumental in the creation of a national bank and a centralized currency.

Hamilton’s plan for the new country’s financial system had three major parts. Assuming the states’ debts by issuing interest-bearing bonds was the first part of the plan. Hamilton also instituted tariffs for imported goods as a way of raising federal revenue and helping domestic businesses. With the establishment of a new national bank, Hamilton created a way for the United States to hold funds and use securities as capital to encourage future growth.

The Hamiltonian Economic Program consisted of Hamilton’s proposals set forth during his time serving as secretary of the Treasury. Hamilton created three different reports that outlined his program and proposals. The reports were the First Report on Public Credit, the Second Report on Public Credit, and the Report on Manufactures. Congress implemented Hamilton’s economic program.

The First Report on Public Credit included analysis of the financial standing of the United States. This report made recommendations about reorganizing the national debt and establishing public credit. The report contained 40,000 words, with a focus on assumption of state debt from the war and redemption of government securities. Congress debated the proposal, eventually reaching a compromise in 1790.

The Second Report on Public Credit is sometimes called the Report on a National Bank. In this report, Hamilton proposed the creation of a central bank for the United States. By issuing federal bank notes, the country could increase the money supply. Hamilton’s vision of the bank involved creating a stable financial system for the new country.

The third report was the Report on Manufactures. This report focused on encouraging manufacturing with subsidies to various industries and by regulating trade with tariffs. The purpose of the tariffs was to raise revenue for the new government. These tariffs would also help encourage domestic manufacturing, which would help the country’s economy grow internally. The subsidies would also support manufacturing without affecting supplies or causing prices to increase.

Other Financial Information During Alexander Hamilton’s Time as Secretary of the Treasury

Timeline

Follow a useful chronological timeline of the major events in Alexander Hamilton’s life.

Biography

Learn more about Hamilton’s life, childhood, and how he came to be the first secretary of the treasury of the United States.

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How to Use Facebook Live: 5 Tips for Beginners

by Chad Edmonds @ AddThis Academy

Get the most out of your Facebook Live broadcasts with our five Facebook Live tips for beginners.

The post How to Use Facebook Live: 5 Tips for Beginners appeared first on AddThis Academy.

How to Optimize the Product Pages of Your Ecommerce Website

by Joydeep Bhattacharya @ Unamo Blog

Someone may perform a Google search for an item in your store, but unless that product’s page is optimized correctly, they may not be able to find it easily in the search results. So, unless you wish to miss out on potential visitors, you should make sure your product pages are optimized. The recommendations below […]

Underperforming Mobile Pages are Sabotaging Your Revenue. Here’s How to Fix Them.

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Your site gets more traffic from mobile devices than desktops. So… why are your mobile conversions so low? That’s what matters most after all. Right? Right. The typical reason? Your site sucks. Plain and simple. It’s hard to use. The organization is a mess. And it’s slow as a snail. But there’s good news and […]

How to Get More Backlinks and Rank Higher on Google

by Ramsay @ Blog Tyrant: Start a Successful Blog

Backlinks are still the major indicator Google uses to determine the authority of a blog. The better your backlinks, the better you’ll rank in search results. But they sure aren’t easy to get. Building backlinks is a tricky business because many of the “easy” ways go against Google’s terms of service. What’s more, if you...

HIRING: Social Media Account Manager

by Bizadmin @ Bizopia

JOB DESCRIPTION: SOCIAL MEDIA MARKETING ACCOUNT MANAGER Successful, full service website development and online marketing company is currently hiring for a Social Media Marketing Account Manager. This is a direct hire … Continue reading

The post HIRING: Social Media Account Manager appeared first on Bizopia.

Why You Can’t Blame Your Website Sales Conversions

by btvbill @ Vermont Web Design, Web Hosting and Development

Remember the days of the “magical gold box” TV commercials? Back in the late 1990’s and into the 2000’s, there were a number of these obnoxious infomercials about magical websites that would sprout money within hours. The ads often were accompanied by a gold treasure chest, gleaming with gold coins. The entire point was that by buying (or more likely leasing) a website from these companies, you could make a fortune almost overnight, with very little effort on your part. As a web designer who started when the technology first became available, I found these “infomercials” unbelievably stupid. After all, who would be naive enough to think that simply having a website would make them rich? But oddly enough, a lot of people bought into the nonsense, though I doubt that very few made much money at all. 19th century “snake oil”, magic potions and elixirs alive and well near the end of the 20th century. Truly amazing! You don’t see the ubiquitous “gold box” ads on TV anymore, which is a bit of a blessing. However, the false impressions and influence created by them are still alive and well in 2017. Many people still think that simply having a […]

The post Why You Can’t Blame Your Website Sales Conversions appeared first on Vermont Web Design, Web Hosting and Development.

Integrate Google Search Console With Unamo SEO

by Adam Coombs @ Unamo Blog

Now you can integrate your Google Search Console properties with your Unamo SEO Campaign with GSC data storage for up to 2 years! ​​ You’ll have all of your relevant SEO data on one platform to expedite your analytics and decision making processes. ​ The integration will pull all of your data from GSC into […]

This Week’s Must-Read Small Business Articles

by Square @ Business Resource Center | Town Square

Welcome to our weekly series of must-read small business articles. Every Friday, we’ll be doing just what it sounds like—sharing the articles we think will be the most interesting to Square sellers. (Also, just some fun stuff). Here’s what we’ve got this week:

Trade shows are a stellar way to reach new customers, but to ace them, you’ll need to plan. Entrepreneur shares the top seven ways to get the most out of exhibiting.

The New York Times rounds up the “best small towns in America.” (Shout out to Square sellers in Santa Fe).

On the social media front, here are five small businesses setting the standard of excellence.

Taco Bell just opened their first premium, “fast-casual” offshoot in Huntington Beach, using Square Stand as their register.

The coffee wars rage on. And Starbucks and McDonald’s are turning up the heat.

Could one of these businesses be responsible for the next cronut?

Feel-good profile of the week: This hairdresser spends his weekends giving “ego-boosting transformations” to the homeless.

And finally, we would be remiss not to mention that there’s now a VENDING MACHINE FOR PIZZA.

Why Your Ads Should Look 100 Years Old

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Think ‘lead magnet’ ads are new-age? Think again. Free opt-in ad campaigns like that have been around for almost a century. Everyone’s looking for the hot new thing. A watch that counts your steps, takes notes, answers your calls, and oh yeah, also tells time. An iPhone that has a new update every time you […]

7 Powerful Social Media Strategies You Need to Know Now!

by btvbill @ Vermont Web Design, Web Hosting and Development

Use These 7 Strategies to Master Social Media 1. Find Out Where Your Audience Is There are many different popular social media platforms on the web. Keep in  mind that when you’re first starting out, it’s not a good idea to jump in and try to master all of them. Focus only on the one or two main social sites that your audience tends to inhabit. Take the time to research and find out where your customers and potential customers are spending the majority of their time. Nearly everyone is on Facebook so that’s a logical place to start. You should also consider other sites such as Twitter, LinkedIn, YouTube, Instagram, Pinterest and others.  You do not have to take part in ALL of them. Make the most efficient use of your time only on the social media sites that your audience tends to gravitate to. 2. Building Authority Building your authority on social media platforms is essential. Help people by answering any questions they may have related to your industry or company. For instance, you can use Twitter to find people curious about subjects related to your product or service using Twitter search filters. Then, simply take a few […]

The post 7 Powerful Social Media Strategies You Need to Know Now! appeared first on Vermont Web Design, Web Hosting and Development.

OMG – What do they do?

by Synthia Nadal @ Old City Web Services

That could be a common question for employers when an employee is out for a day, let alone even longer. It is essential that you or your employees know how to fulfill a position without a major interruption to your office or business. Have your employees document processes and procedures they do each day, week, […]

The post OMG – What do they do? appeared first on Old City Web Services.

Does iPage Offer SEO Services? - Web Hosting Plan Guide

Does iPage Offer SEO Services? - Web Hosting Plan Guide


Web Hosting Plan Guide

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4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company

by Today's Industry Insider @ The Kissmetrics Marketing Blog

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top […]

How to Do the Dead Bug Exercise

How to Do the Dead Bug Exercise

by @ How to of the Day

Watching a bug struggle to turn itself over from its back may seem gross to some people. But did you know that that bug requires a considerable amount of strength to turn itself back over? You can use a similar technique to a struggling bug to strengthen your abs and core muscles without putting pressure on your lower back. You can do the dead bug exercise by performing it in its traditional way or trying variations based on your strength.

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

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Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

The Power of the Blog

by Rank Executives @ Rank Executives

Every company should have a blog for their website. A blog is an informational page that provides a home for content directly related to your business, or engages topics of...

The post The Power of the Blog appeared first on Rank Executives.

How to Pivot to Find Your Passion (and Get Paid): Interview with Mignon Fogarty

How to Pivot to Find Your Passion (and Get Paid): Interview with Mignon Fogarty

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The path to our life's work is rarely linear. I studied Spanish and Religion in college, and now I write books and create digital content that has little to do with either topic. Perhaps it's not what we learn, but the journey of learning that leads us to our passions.

How to Lower DHEA

How to Lower DHEA

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Keeping your hormone levels in check can boost your quality of life in every way. Dehydroepiandrosterone (DHEA) is one of the most important hormones in your body as it regulates the production of androgens and estrogens. To lower your DHEA levels, start by eating a healthy diet, exercising, and getting the right amount of sleep. Talk with your doctor and ask them to monitor your levels over time. Be careful about any medications that you take and over time you should start to see and feel the positive results.

15 Things Every Entrepreneur Should Know About Email

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Almost every entrepreneur uses email throughout the day, but not that many know how to mitigate risks, make it more efficient, and take it to professional levels. Whether you are negotiating a new deal, making fresh contacts, or trying to build a mailing list to sell your products, there are a few tips you should...

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

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The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

3 Old-School, Data-Driven Marketing Mistakes to Avoid

by Christian Brink @ AddThis Academy

With so many decisions to make regarding data, it’s easy to keep making old-school mistakes. Check out these three data-driven marketing mistakes and how to avoid them.

The post 3 Old-School, Data-Driven Marketing Mistakes to Avoid appeared first on AddThis Academy.

How to Drink Noni Juice

How to Drink Noni Juice

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Noni, also known as cheese fruit or morinda, has been used for thousands of years in the Pacific to treat health problems. Noni advocates claim that the juice treats problems ranging from low energy to cancer. Making juice at home is done simply by blending noni fruit and straining out the seeds. You can also buy it premade or as an extract. Since noni is an unproven herbal medicine, consult with your doctor before drinking and stop if you experience adverse health effects.

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

6 List Building Mistakes That Kill Your Sales (And How to Avoid Them)

by Syed Balkhi @ Official Bluehost Blog

Does your email list help to make sales and grow your business? If you’re not getting measurable results from your email marketing, you could be …

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The post 6 List Building Mistakes That Kill Your Sales (And How to Avoid Them) appeared first on Official Bluehost Blog.

Smart & Efficient SEO for Startups

by Daniel Lacroix @ Directional Preference

The post Smart & Efficient SEO for Startups appeared first on Directional Preference.

Here’s Why Your SEO Traffic Dropped After Your Website Redesign

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Linchpin SEO ///

LinchpinSEO ///: Did you recently redesign your website? Here’s why your traffic dropped after your website redesign.

Weebly Review

by Dan Kaufenberg @ Just for Websites

They say “web creation made easy” and this Weebly review is going to give you the full run down of the not difficult to use website builder. Weebly is a site we personally review on a daily basis, and simply put, it is a great website builder for any beginner to utilize in order to construct their […]

The post Weebly Review appeared first on Just for Websites.

Trade Show Software and iPad Apps For Small Business Success

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If you’re a small business owner, you know how important it is to make your business stand out when you attend trade shows. This article will review the top eleven trade show marketing apps and software that are ideal for your small business. By the end of this article, you’ll have several new resources to […]

5 Effective Twitter Marketing Examples: Learn from the Best

by ThriveHive @ ThriveHive

As of this year, Twitter boasts more than 328 million active users per month. No doubt, this is a platform you should be using to market […]

The post 5 Effective Twitter Marketing Examples: Learn from the Best appeared first on ThriveHive.

How to Fill in the Analytics Gaps on Your Site with Jetpack

by Nathan Oulman @ Official Bluehost Blog

If you’ve ever needed an incentive to use WordPress, just take one look at what you can achieve with plugins and you’ll most likely decide …

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The post How to Fill in the Analytics Gaps on Your Site with Jetpack appeared first on Official Bluehost Blog.

Social Media Metrics: What They Are and Why You Need Them

by Lindsay Flanagan @ MemberPress

“Review your social media metrics!”—it’s one bit advice you’ll see again and again. And if you’re new or just not too enthused about social media marketing, you’re probably saying, “Okay. Great. What’s that now?” Definition Simply put, social media metrics is the data you gather and use to measure the performance of your social media […]

What Is SEO & How SEO Works | seoWorks™ New York, San Francisco

What Is SEO & How SEO Works | seoWorks™ New York, San Francisco


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Not Segmenting Your Audience? Big Mistake if You’re Chasing Conversions

by Today's Industry Insider @ The Kissmetrics Marketing Blog

You’ve done your best to find your target audience, but if you’re treating each of your leads the same way, you’re basically throwing conversions out the window. Even though your audience shares an interest in your brand, they’re not all at the same stage of getting to know you. So speaking to them as if […]

Tune In: Jack Dorsey and SBA Administrator Maria Contreras-Sweet Talk Payments Security

by Square @ Business Resource Center | Town Square

We’ve been keeping you in the know about all the upcoming changes to payments technology on this blog. And now we’re taking that knowledge on the road. We’re excited to announce that we’ve partnered with the Small Business Administration (SBA) to host a series of educational talks about all the new, more secure payment technologies. Specifically, we’ll be focusing on authenticated payments like NFC (think: Apple Pay, Android Pay, etc) and EMV.

Tomorrow, we’re kicking things off in Miami with an event featuring Square CEO Jack Dorsey and SBA Administrator Maria Contreras-Sweet. They’re hosting a discussion about why all of these changes are so crucial for small businesses. The event is sold out, but you can still tune in live via our Periscope stream. (If this will be your first time using Periscope, you can download the app here).

The event starts at 10 a.m. ET. Follow us on Twitter to be alerted when we’re live.

Here’s what they’ll be covering:

  • What EMV chip card technology is and why it’s more secure than the technology in magnetic stripe cards
  • What the transition to EMV chip card technology means for small business, including new fraud liability rules that take effect October 1, 2015
  • How to prepare for the transition not only to EMV technology but also to other secure, authenticated payment methods like NFC/contactless (i.e. Apple Pay, Android Pay, etc)

For those who can’t watch the Periscope broadcast, we’ll be posting a recording of the talk on this blog in the next few days. And to find out when Square and the SBA will be coming to a city near you to discuss secure payments, be sure to follow us on Twitter.

6 tips for making a logo part of your email campaigns

by Contributing Author @ Vertical Response Blog

Don't embark on a logo design project without considering how a new logo will work with your email marketing efforts

The post 6 tips for making a logo part of your email campaigns appeared first on Vertical Response Blog.

How to Hire a Freelancer and Grow Your Blogging Empire

by Ramsay @ Blog Tyrant: Start a Successful Blog

If you want to build a successful blog you might just need to hire a freelancer. In fact, if you look at almost any blog or website that is making six-figures or more they all have one thing in common: a team of awesome people helping them out. Hiring a full time staff member, however,...

Video SEO: Factors for Ranking in the Top 10 on Google

by Adam Coombs @ Unamo Blog

What does it take to rank your video in the top 10 results on Google? And on YouTube? Well, these are two very different enterprises entirely. A recent study found that 64% of all YouTube videos appearing in Google search results had a different rank hierarchy when searched on YouTube. In other words, videos ranking […]

How to Promote your Business Online Effectively

by btvbill @ Vermont Web Design, Web Hosting and Development

If your website isn’t generating the business leads you want, you are probably lazy! Are you offended? Great. Perhaps now that I’ve gotten your attention you will appreciate some “tough love” and words of wisdom. A website or social media campaign is NOT a “set it and forget it” infomercial Although most people mistakenly believe that simply having a website is the pathway to riches, it just is NOT true! Websites, social media and free ads are all tools. Simply owning a hammer doesn’t make you a master carpenter. Owning a website does not make you an Internet marketing tycoon! Make sure to promote your website address EVERYWHERE. That means on your business cards, work vehicles, e-mail signature, t-shirts, your dog’s collar, etc. This helps to build familiarity with your brand/business and when people have a need for the services, they will automatically think of you. Are you taking advantage of  free advertising? Post information about your business or services on free websites such as Craigslist, Front Porch Forum and any other place where you can post a link to your website for free. If possible ALWAYS include a good photo with your ad. People think visually rather than textual. […]

The post How to Promote your Business Online Effectively appeared first on Vermont Web Design, Web Hosting and Development.

Staying Healthy with a Google Friendly Website

by Daniel Lacroix @ Directional Preference

The post Staying Healthy with a Google Friendly Website appeared first on Directional Preference.

Autumn emails: Harvesting the best themes for the season

by Contributing Author @ Vertical Response Blog

Use the lull between summer sales and holiday hoopla to snag your customers' attention with fall-themed emails. Here are some of our favorite ideas and tips to get you started

The post Autumn emails: Harvesting the best themes for the season appeared first on Vertical Response Blog.

How to Optimize your Images and Videos for SEO

by Alex Chris @ Digital Marketing Tips

When we discuss about SEO copywriting and content optimization, we don’t only care about the text elements of a page but we also need to consider the use and optimization of other visual elements such as images and videos. Images are important for SEO. In a recent study that analyzed in detail 1 million Google […]

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)

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This Week’s Must-Read Small Business Articles

by Square @ Business Resource Center | Town Square

Welcome to our weekly series of must-read small business articles. Every Friday, we’ll be doing just what it sounds like—sharing the articles we think will be the most interesting to Square sellers. (Also, just some fun stuff). Here’s what we’ve got this week:

Here’s how to tell if your website needs a revamp. Hint: You can’t read it on your phone.

Unless you’ve been under a rock, you know Apple’s unveiling a new iPhone next Tuesday. Gizmodo rounds up everything we think we know about the iPhone 6.

Americans spent $55.7 billion on pets last year. So maybe it’s not so surprising that there’s now a food truck for dog treats, complete with a canine selfie station. At least duck face isn’t possible.

Just like you should never ask someone if they’re pregnant, you should never assume somebody’s getting married. Words to the wise to Pinterest this week.

Soon, you’ll never get the question “paper or plastic?” again in California.

Here’s what it looks like when an entire small town is converted into a Bud Light beer ad (it’s not so cool).

Yelp dodged a bullet. (Its reputation is not so lucky).

Starbucks is getting fancy. They announced plans to open a new upscale location in Seattle, along with an express mini store in New York.

How To Get More Blog Traffic

by Dan Kaufenberg @ Just for Websites

How to get more blog traffic? An age old question for new bloggers and website owners. Generating traffic to your blog is why you are blogging. Zero visitors means you are kind of just talking to yourself and that may, or may not be healthy. Getting started is the hardest because it can take some time […]

The post How To Get More Blog Traffic appeared first on Just for Websites.

How Long Does It Take A Website To Rank On Google?

How Long Does It Take A Website To Rank On Google?


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This blog is intended for somebody who has a new website or has never done “SEO” before. So you want to know how long SEO takes? Read...

Why La Colombe Chose Square to Help Fuel Its 100+ Location Expansion

by Square @ Business Resource Center | Town Square

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Todd Carmichael has lived and breathed coffee for 32 years. He’s the founder of La Colombe, a coffee shop with 12 locations across Philadelphia, New York, Chicago, and D.C, and the host of the Travel Channel series Dangerous Grounds. Fueled by Carmichael’s passion to push the U.S. coffee scene forward, La Colombe sits at the forefront of the ethical trade movement and regularly dabbles in new terrain like brewing the first-ever latte on tap. And it’s all paid off. The company is rapidly expanding, with plans to open 100+ locations across the country over the next few years.

But until recently, there was a problem — La Colombe’s old-school point-of-sale system. Slow, clunky, and confusing, the system didn’t move at the speed necessary to support the company’s growth. What’s more, it was big and ugly — a jarring contrast with La Colombe’s sleek design aesthetic, creating what Carmichael calls a “barrier” between his employees and the customer. So they ripped it all out and replaced everything with Square.

La Colombe is now a Square power-user, using Employee Management to streamline operations and manage employees across all its locations. And as La Colombe expands to 100+ locations, Square will be there to support it with our ever-growing suite of sophisticated tools for larger businesses.

As we were helping La Colombe make the switch to Square (we have to admit, it was satisfying to rip everything out), we caught a few minutes with Carmichael. Below is our interview, where we talk coffee, design, and why Carmichael chose Square.

Interview Excerpts:

How did you decide it was time to expand?

I’ve come to the idea that America deserves better coffee. And I believe that we are the people to deliver on that promise. But I can’t deliver on that promise alone — I need partners. I need people who understand. We couldn’t have done that type of expansion without tools like Square. It’s impossible. Without you guys I probably wouldn’t succeed.

Why did you make the switch to Square?

You can’t make beautiful coffee over the Berlin Wall. In so many ways the old-school register was that. I’m going over these huge barriers — and that’s not what it’s about. You and I right now are talking without anything between us. That’s what Square offers to me.

Customer experience seems to be at the top of your priority list

What counts is making transactions quickly. Let’s get that part done and go to the part that counts — the interaction between us. I’m not just seeing the top of your head over a huge register. Architecture and design matters. It tells a story about who we are, which is about interaction with our customers. Square is beautiful, small, and quick.

Why is design so important?

I felt like my old register system were these anchors at the end of chains — and I’m floating on this beautiful ship. You guys have come along and you’ve changed that, you’ve caught up with me.

What does the switch to Square mean for your business?

First off, I know how to actually operate Square. I want mobile people and I want people out front. I’d like you to come into my café and have a great experience. Square makes my cafés a happier experience. It’s a fact.

Learn how to put Employee Management to work for your business. Get started with a 30-day trial.

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

Consistency is King

by Synthia Nadal @ Old City Web Services

Hi there! Steve coming at you from Old City Web Services; I lead the SEO efforts for our fine company. In my first addition to the “Tips For Success” series, I’d like to share an important aspect of digital marketing that every business owner or operator can leverage – “NAP consistency.” NAP is an SEO term that […]

The post Consistency is King appeared first on Old City Web Services.

Local SEO for Small Businesses

by Adam Coombs @ Unamo Blog

Local SEO for Small Businesses The organic search results are already a tough place to fight for top rankings. Local search results? Even harder. Besides traditional SEO, there are a variety of local SEO ranking factors that small businesses and even larger franchises have to worry about when jockeying for the top positions for localized […]

5 Best WordPress Plugins for Creating Contact Forms

by Just for Websites @ Just for Websites

A contact form is one of the most significant aspects of a WordPress site to help you set up a robust communication system with your potential visitors. It allows readers and customers to contact you via your site. In fact, a site without contact page looks very unprofessional and unethical. Instead of displaying an email […]

The post 5 Best WordPress Plugins for Creating Contact Forms appeared first on Just for Websites.

How to Pay Attention in a Dull Class

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by @ How to of the Day

Dull or boring classes can be a challenge to endure, especially if you’re trying to earn a top grade. Every student experiences a dull class once in a while, but the good news is that there are easy ways to keep yourself engaged while avoiding distractions. Coming to class prepared, striving to participate, and removing distractions like your cell phone and snacks are all strategies you can use to make it easier to pay attention.

Managed WordPress Hosting – Pros, Cons, Reviews

by Ariel @ CyberChimps

Let’s be real: Running a WordPress website takes up a lot of time. You’re responsible for all the content updates, ...

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How to Optimize Your Website for Search Engine Use

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Teak is a large deciduous tree that grows in tropical forests. It’s often used for outdoor furniture, since it’s more resistant to the elements than other types of wood. When untreated, it tends to fade to a greyish color, so it is often stained. Before being able to stain teak furniture, you’ll need to sand and smooth the wood first.

How to Study for a Spelling Bee

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Spelling bees have a long history of fostering healthy competition and academic excellence. If you have ever dreamed of competing in a spelling bee, watched one on television, or simply wanted to become better at spelling and memorization, then it’s probably time to start studying. Spelling bees are offered through school, regional, and national organizations—studying for them should be taken seriously because competition can be fierce!

How to Optimize your Website for Mobile SEO

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Volcano + Milky Way = BOOM!

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Six free SEO tools to boost your search engine rankings | VerticalResponse

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Twitter: Social Media Marketing Tools

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What is SEO and How does it work?

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Hoods Up: Penguin 4.0 is Here to Stay!

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Is it Time to Change What We Put in Our Website Menus?

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Your menu is still one of the primary ways that traffic navigates around your site. Deciding what to put in it, however, may be a little more complicated than first thought. In the old days, a website would have four main links: About, Blog, Contact, and a Home button. But as technology improves and changes,...

How to do an Instagram Giveaway

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A great way for your small business to increase social media engagement, get more followers, and attract new customers is to run an Instagram contest or […]

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Do What You Can to Help Search Engines by Using Google XML Sitemaps

by Julie Kuehl @ CyberChimps

Sitemaps can be an important way for search engines to learn about your site. While sitemaps do not affect your SEO, they ...

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How To Choose A Web Design Company: 10 Questions You Must Ask

by linchpinseo @ Linchpin SEO ///

Choosing the best website design company for your small businesses can be difficult. Just going to Google and typing in “web design company” can bring back thousands of options, that at face value, all look the same. You’ll probably try to narrow your search (maybe by taking the top 10 listed in Google), and start looking at each portfolio. This […]

What is SEO and Why Do I Need It? | Control Yours

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Top 5 Ways Responsive Web Design Benefits Your SEO

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History of Money and Payments

by Square @ Business Resource Center | Town Square

People have engaged in commerce to exchange goods and services for payment throughout the ages. These financial transactions did not always involve monetary payments. There was a time when standard money did not even exist and people utilized other forms of payment to perform transactions. With the evolution of technology, money and payments have changed drastically. Current credit card processing technology and advanced business solutions make financial transactions possible at almost any time and virtually any place.

Bartering and Livestock

Bartering was an advantageous way to exchange goods and services for people many years ago because it enabled both parties to get what they needed. For example, two parties might exchange tools for services to fulfill the needs of both people. Livestock was also considered wealth that people could amass. The more cows or sheep someone owned, the wealthier they were.

Precious Metal Coins

Ancient civilizations used to use beads and shells as coins. Eventually, they began using precious metals to make coins. People in the ancient civilization of Lydia were among the first to use coins made of gold and silver. This currency was both valuable and easily portable.

Leather Money

Leather was another material used for currency. People in ancient China utilized white deer skin for banknotes. The notes were large compared to the bills used in today's society. Leather money could have been as large as one-foot squares of deerskin.

Paper Money

Eventually, the Chinese developed paper money. Civilizations struggled with determining and maintaining the value of paper money. In addition, challenges came in the forms of both inflation and the production of the currency. Paper money went in and out of use during periods of ancient history.

Gold

England established gold as its standard of value in 1816. Following this event, Europe began backing bank notes with the gold standard. This meant the value of any currency was set by establishing its value in gold. The United States followed suit in 1900. Before this time, both gold and silver were used for dollars.

Gold-Backed U.S. Dollar

In 1913, the United States established the Federal Reserve system. This official central bank served the financial interests of the nation. Federal Reserve notes were backed by gold at this time. One of the roles of the Federal Reserve was to ensure that notes and checks would be honored and could be redeemed for gold.

Credit Cards

Consumers began enjoying credit from retailers during the 20th century. Some retailers, such as department stores and gas stations, began creating individual credit cards to issue to consumers. These cards were created to make spending money more convenient for people. Diners Club was the first actual credit card, which gave consumers the ability to purchase meals from several restaurants located in New York City.

U.S. Dollar

In 1933, the United States discontinued the gold standard to keep Americans from cashing in their currency for gold, depleting the national gold supply, amid worsening deflation. From this point forward, the federal government became the official backer of the monetary system instead of gold. However, the U.S. continued to let foreign governments trade dollars for gold until 1971. At this point, the country became concerned that foreigners would sap the national gold reserves, leading to an end to this practice.

Online Shopping

With the rise of the Internet during the 1990s, online shopping arrived on the scene. Consumers embraced the ability to peruse the Internet and make purchases. Common historical data suggests that Pizza Hut may have been one of the first retailers to execute an e-commerce transaction. The company began allowing people to order pizza on its website as early as 1994.

Mobile Payments

Coca-Cola receives credit for offering the first mobile payment transaction in 1997. The beverage retailer created special vending machines that enabled consumers to pay for their drinks by sending text messages from mobile devices. Since this time, mobile payments have skyrocketed in popularity. Now, more people than ever before are paying on the go, and more merchants can accept payments anywhere, without being tied down to a cash register.

How to Razor Cut Your Own Hair

How to Razor Cut Your Own Hair

by @ How to of the Day

Hair stylists typically razor cut thick hair to thin it out, or to create a textured, feathery look. If you have the proper tools and the right technique, then you can razor cut your hair at home. First divide your hair into three sections—a top, middle and bottom section. Starting with the bottom section, place the razor comb at a 45 degree angle relative to your hair. Then lightly run the razor from the middle of your hair to the ends. Repeat this technique for each section.

Make a Website With 373 Website Builder Choices

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  Learning to make a website can be a very daunting task, trust me I was there once. With all the website builder choices, it’s hard to find the right option for you. Luckily websites have evolved since the internet started from simple pages, to complex websites and applications. What this means for the average […]

The post Make a Website With 373 Website Builder Choices appeared first on Just for Websites.

Why Your Membership Site Needs a Blog

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Membership-site success involves growing your customer base with a steady stream of new users, and one way to grow that base is to increase the number of visitors to your site. So how do you do that? Well, it’s been proven that blogging, aka harnessing the power of content marketing, can do this for you. […]

Timing is Everything: Best Times for Posting Content on Social Media

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After being on hiatus for several months, we are back to our regular updates on SEO and Internet Marketing tips and advice. Given the circumstances, it seems like the best...

The post Timing is Everything: Best Times for Posting Content on Social Media appeared first on Rank Executives.

4.5 Reasons to Hire a SEO Company

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So you want your company to be found online? To rank on the first pages on major search engines (Google, Yahoo!, and Bing), consider adding a seasoned professional, search engine … Continue reading

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What Is Search Engine Optimization And Why Is It Important

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Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. What is SEO? Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be

How to Write Your Best Book: Part Four (Beyond the Launch)

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There's a difference between an author and a writer. An author is someone who published a book at least once. A writer is someone who continues to write and publish, cultivating a writing life. But how do you know what to write about, and when to start your next project?

How to Install AddThis on AngularJS

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Learn how to install AddThis share buttons, follow buttons, related posts, and Tip Jar on your AngularJS apps.

The post How to Install AddThis on AngularJS appeared first on AddThis Academy.

10 Simple Tips To Optimize Your WordPress Website For Better Search Engine Ranking

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10 SEO tips for WordPress includes writing quality content, exchange linkbacks, use keywords in image files and titles, create xml sitemaps, highlight keywords, avoid flash

Strong SEO Strategies for Medium Enterprises

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What Does SEO Mean? Discover What You Really Need to Know!

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SEO stands for "search engine optimization". Everyone seems to have heard about and uses the term "SEO" but many do not know what SEO means, or what it does

How to Build a Lead Magnet Into Your Product to Fuel Growth

by Today's Industry Insider @ The Kissmetrics Marketing Blog

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value […]

Why Every Writer Needs an Email List

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Every communicator wants her message to be heard. Every creative wants his art to be appreciated — right? But so many writers and artists don't get the attention they deserve. Why? Because they neglect the single-most important element to building a tribe. They forsake one simple, but essential online marketing asset:

Webinar: Smart Strategies to Streamline Your Business with Square and QuickBooks

by Square @ Business Resource Center | Town Square

Tuesday, January 26th

10:00 am PT | 10:45 pm ET

45 minutes + Q&A

Having a best-in-class, integrated platform on which to run and grow a business isn’t just for the big guys. With a little know-how and some smart strategies, connecting the industry’s top tools into one seamless system is simple and will benefit your small business.

Join us in this free webinar to learn how you can leverage the power of Square’s payments with QuickBooks’ robust accounting solution to streamline your business. We’ll show you how to easily connect Square and QuickBooks using the free Sync with Square app. Plus, we’ll walk you through the hottest new features from Square and QuickBooks and share insider tips on how to get the most out of them.

In this power session:

  • Learn how to easily integrate Square, QuickBooks, and other top business tools

  • Get expert tips to help you track sales and expenses, pay employees, and more

  • See a behind-the-scenes look at Square and QuickBooks newest features

Register today!

How to SEO your WordPress Posts and Pages

by Alex Chris @ Digital Marketing Tips

WordPress is a great SEO friendly platform but for better search engine visibility you need to optimize each and every post or page you publish online. In this post, you will learn what is the difference between a WordPress post and page when it comes to SEO and how to optimize both using industry best […]

This Week's Must-Read Small Business Articles

by Square @ Business Resource Center | Town Square

Welcome to our weekly series of must-read small business articles. Every Friday, we’ll be doing just what it sounds like—sharing the articles we think will be the most interesting to Square sellers. (Also, just some fun stuff). Here’s what we’ve got this week:

It’s never too early to start thinking about the holiday season. Here are tips for planning your holiday party, and another article with advice on how to get your website ready for Christmas now.

Speaking of holidays, have you taken a vacation this summer? If you’re a small business owner, it’s unlikely. Fortune reports that fewer than half of small business owners have plans to take a vacation this year.

This week’s viral trend is the Ice Bucket Challenge. Time Magazine takes a deeper dive into why dumping frigid water on your head is a good idea, kind of. Even Mark Zuckerberg got involved.

PowerPoint is getting a lot of attention this week after one CEO offered 1,284 slides of “wisdom” titled “Lessons From My 20’s” and another entrepreneur raised $2 million with five slides about nothing.

10 Ways to Drive Traffic to Your Website

by Karen Asprey @ ThriveHive

A good business website is like having an extra employee—one who works 24/7 and can be the face of your company, give information, answer queries and […]

The post 10 Ways to Drive Traffic to Your Website appeared first on ThriveHive.

How to Look Good when Traveling

How to Look Good when Traveling

by @ How to of the Day

Whenever you travel on an airplane or sit through a long car, bus, or train ride, it's easy to end up looking tired and messy. Jet lag, exhaustion, and being cramped into a small seating area can contribute to a rumpled look. However, you can be comfortable yet still stylish by choosing wrinkle-free fabrics, wearing layers, and keeping your skin moisturized. Choose simple but chic makeup and hair for traveling to look your best when you arrive. Take advantage of down time on the plane or in the car to catch up on your rest. Don’t forget to freshen up before arriving at your destination.

A Complete List of Blog Sites

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How to Pawn Jewelry

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Pawning jewelry for money is not typically an ideal situation since pawn shops offer high interest rates and price jewelry at a fraction of its true value. However, if you need a quick loan, pawning jewelry might be your only option. By taking the time to have your jewelry appraised, shopping around for the best loan deals, and getting your loan paid back on time, you can safely get the money you need and still get your jewelry back!

The 4 elements every event landing page needs

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10 WordPress Setting Changes to Optimize Your Site’s Performance

by Machielle Thomas @ Official Bluehost Blog

Speed is everything. According to research from Kissmetrics, “40 percent of people abandon a website that takes more than three seconds to load, and a …

Read More 〉

The post 10 WordPress Setting Changes to Optimize Your Site’s Performance appeared first on Official Bluehost Blog.

SearchCap: Amp links at large, Google AdWords demographic targeting & more

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Building A Problem-Based Website Navigation For A Solution Driven Mindset

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How to Measure Social Media ROI, Part 1

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Cyber Dumpster Diving: How to secure Business Electronics and Data

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How to Create a Contact Form in WordPress – Step by Step Guide

by Syed Balkhi @ Official Bluehost Blog

Have you ever visited a website’s contact page and wished to have a contact page just as beautiful on your own blog? Well, it’s time …

Read More 〉

The post How to Create a Contact Form in WordPress – Step by Step Guide appeared first on Official Bluehost Blog.

15 Most Common Blogging Mistakes Most Websites Make

by linchpinseo @ Linchpin SEO ///

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Long Tail Keywords, Simple Steps To Drive Notable Revenue

by John E Lincoln @ Ignite Visibility

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Franchise SEO: How to Apply Local SEO to Multiple Locations

by Avinash Nair @ Unamo Blog

From creating different landing pages to finding niche, relevant keywords, a lot of franchisors (and their SEO vendors) are neck deep in their search for the Holy Grail of franchise SEO. And that’s only the beginning. As a franchisor, you’re aware by now of the many pitfalls of attempting to unify information without duplicating it. […]

Celebrating Local Business Growth With Square Capital

by Square @ Business Resource Center | Town Square

To start your own business, you need a combination of hard work, creativity, and guts. You probably also need some money.

We’ve extended nearly $50 million to more than 10,000 independent businesses through Square Capital, our financing program. With a new investment from Victory Park Capital, we’re now able to support even more sellers.

To celebrate the businesses that are growing with Square Capital, we’ll be sharing their success stories over the coming months. We’re starting with jux·ta·pose, a women’s fashion and accessories store in Tampa and one of the first recipients of Square Capital.

jux·ta·pose is the brainchild of sisters Lindsay and Kallie Wesley. They were killing it at their Hyde Park Village location and started to set sights on opening a second store.

They applied for a small business loan and were denied. Among other reasons, the bank told them that they didn’t have enough credit history to qualify (both sisters are in their mid-20s).

Square saw a different story. With a deeper understanding of jux·ta·pose’s sales history and growth numbers, we recognized their potential and extended them capital. “Square believed in us when no one else did,” says Kallie Wesley.

Come this fall, we’re pleased to report that jux·ta·pose will be opening a second store in St. Petersburg, Florida—thanks in part to the capital they received from Square. They used the money to build out the new location, hire a store manager, and add more merchandise.

Now, they’re focusing on what what they consider to be the ethos of their business—offering merchandise from local designers. “These types of pieces are a bit more expensive but we always want to support local, local, local,” says Kallie Wesley.

So congrats to jux-tapose. If you ever find yourself in Tampa, be sure to pop in. Their stuff is beautiful.

Square Capital 1 Billion In Funding To Over 100K Sellers
Tips For Small Business Financing How To Get Noticed By Square Capital
Square Capital Now Offers Flexible Loans To Boost Lending

Search Tricks of the Trade

by Melanie Ledbetter-Remy @ Bizopia

Did you know that there are many different ways to search? Should the geographical keyword go first (ex: Houston SEO) or should it go after the main keyword (ex: seafood Houston)? Do … Continue reading

The post Search Tricks of the Trade appeared first on Bizopia.

Streamline Scheduling with Square Appointments [Video]

by Square @ Business Resource Center | Town Square

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Endless rounds of phone tag. No-shows. A calendar covered in erase marks. These are the headaches of scheduling appointments. And they’re not small pain points. You can lose sales when people don’t show up, waste time on the phone, and even miss out on new customers who don’t feel like calling to book.

To help service businesses spend less time scheduling and more time with clients, we’re excited to announce Square Appointments. The tool is an easy way for your customers to book their own appointments and reschedule existing ones without your help. And to help reduce no-shows, Square Appointments automatically sends text and email reminders to your customers. You can determine how far in advance you want to send them out.

We worked alongside entrepreneurs—from math tutors to salon owners—to pilot Square Appointments. They saw an immediate positive impact on their businesses. Some stats: Out of 200 business owners surveyed, 144 sellers said the system helped generate additional revenue, 124 sellers saved more than 30 minutes per day, and 108 sellers said that now they get 10 percent more appointments per week.

You can test-drive Square Appointments with a 30-day free trial. After that, it’s $30 a month for individual sellers, $50 if you have two to five employees, and $90 for unlimited staff. Square Appointments is available to businesses of every size, even those not using Square Point of Sale.

Square Appointments is rated one of the most popular, user-friendly, and affordable software products for salons by Capterra. Try Square Appointments and see for yourself.

Introducing The Square Appointments App
An Easy Way To Keep Your Appointment Schedule Running Smoothly
New Free Square Appointments Features Make Online Booking Even Easier
Create A Photography Website for Scheduling

SEO Title Tags: Best Practices and Examples

by Adam Coombs @ Unamo Blog

Title tags in SEO are like the title of your book for the demographics of your two most important types of readers; people and robots. The people need to know what they can expect to find on your page when they click the link. The robots (crawlers) prioritize your page and its content through a […]

30 Best Real Estate WordPress Themes

by Susmita @ CyberChimps

Nowadays, almost everything that possibly exists on the planet can be sold online using a website. You can buy and ...

The post 30 Best Real Estate WordPress Themes appeared first on CyberChimps.

Balance on Social Media

by Synthia Nadal @ Old City Web Services

Social media accounts – they’re not just a way to stay connected in our personal lives, but also in our professional lives. All too often I see companies who are missing out on opportunities because they don’t invest enough time building their social media presence. Social media isn’t just some extra task to hand off to […]

The post Balance on Social Media appeared first on Old City Web Services.

15 Time-Saving Tips for Business Owners

by ThriveHive @ ThriveHive

For most of us—but business owners especially—time is scarce. There is always more to do than hours in the day. Even worse, in the midst of […]

The post 15 Time-Saving Tips for Business Owners appeared first on ThriveHive.

How to Write a Resume and Land Your Dream Job

by Chase Lepard @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

You Got This!

The post How to Write a Resume and Land Your Dream Job appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

Does Homepage SEO exist at all?

Does Homepage SEO exist at all?


Yoast

Ever tried to rank your homepage? And, did you succeed? Probably not, or probably accidental. Your homepage serves another goal, in my opinion. Find out what I think of homepage SEO in this new post on yoast.com.

What is PPC Advertising and How Does it Work?

by ThriveHive @ ThriveHive

One of the keys to a successful marketing plan is to have a diverse portfolio of methods to get your name in front of potential customers. […]

The post What is PPC Advertising and How Does it Work? appeared first on ThriveHive.

13 Ways to Immediately Improve SEO Ranking of Your Website

13 Ways to Immediately Improve SEO Ranking of Your Website


Jeffbullas's Blog

Discover the easiest ways to improve SEO ranking of your website almost overnight. Increase your rankings in Google and other search engines.

Scaling Engagement: 5 Strategies to Connect With More Customers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

There’s 24 hours in a day. With customer engagement as your priority, it can seem like an impossible feat to connect with your audience on a daily basis. Tara Walpert Levy, managing director at Google, writes: “In the accelerating swirl of chaos, excitement, and yes, sometimes fear, the brands that win will prioritize engagement over […]

5 Google Alerts Alternatives

by ThriveHive @ ThriveHive

Google Alerts is an online tool that allows you to monitor your online presence and business reputation. Since its inception, however, Google has made several changes while […]

The post 5 Google Alerts Alternatives appeared first on ThriveHive.

Should I Use Facebook Boosted Posts to Promote My Business?

by alpinewebmedia @ Vermont Web Design, Web Hosting and Development

What are the pros and cons of Facebook Boosted Posts? Facebook has lessened organic reach and paid options are pretty much the way you reach more people. Facebook wants you to use the “Boost Post” button. As a matter of fact, they really try hard to get you to do it. First, you’ll get these Facebook boosted posts messages directly on your Facebook Business page if you have a post that’s getting a fairly decent amount of views. Soon after, you’ll also get a similar message in your email inbox, courtesy of Facebook. If you’re like most people, you will see this as a sign that your post is performing really well and by boosting it, it could stand a chance of going viral. It certainly is tempting to hit the Boost Post button at this point and sit back, waiting for your Facebook page to blossom with new found popularity. Unfortunately that doesn’t happen very often, if at all. When you boost your post you will get traffic as long as you pay, but the moment you stop paying, your traffic will eventually die down. Do Facebook boosted posts have any benefit at all? Yes. If you have a […]

The post Should I Use Facebook Boosted Posts to Promote My Business? appeared first on Vermont Web Design, Web Hosting and Development.

This Week’s Must-Read Small Business Articles

by Square @ Business Resource Center | Town Square

Friday: We made it. Sit back, put your feet up, and take a minute out of your day to catch up on our must-read news and small business stories. We’ll be here at the end of each week with a roundup of things you may have missed. Here are some articles we found to finish out July.

We never expected to take career lessons from Weird Al Yankovic. Turns out he’s a pretty savvy businessman.

Would you hire these famous people based on their former job applications? Lessons learned from Leonardo da Vinci and Madonna.

On that note, Madonna’s handwritten resume may not have been the only thing that didn’t get her a second-round interview. Here are 10 other ways to blow a first impression.

Our morning routine involves coffee, coffee, and more coffee. How do you get going each day? Here are some tips for starting your day off on the right foot. One thing you might add to your morning routine is doodling during that 9 a.m. staff meeting. New research shows that doodling can help you stay focused, grasp new concepts, and retain information.

Finally, there’s been a lot of chatter this week around planning for retirement. Both the Wall Street Journal and The New York Times report on why you should start thinking about your 401(k) sooner rather than later. There are lots of services out there making it easier for small businesses to get a jump on saving for the future.

More than Keywords: SEO and Website Maintenance

More than Keywords: SEO and Website Maintenance


Cheeky Monkey Media

Discover what SEO really is, how it's related to website maintenance, and why you can't afford to ignore it!

Weebly Themes

by Dan Kaufenberg @ Just for Websites

A lot has changed since we first published this article, so we thought and others have thought it was about time for an update. Not only has a lot changed, we feel that third-party Weebly Themes selections have become more abundant. Also there are now some very appealing options to help people visiting your website […]

The post Weebly Themes appeared first on Just for Websites.

Multiregional Tracking in Unamo SEO

by Adam Coombs @ Unamo Blog

With Multiregional Keyword Tracking you’ll be able to track keywords in multiple regions in your Unamo SEO campaign. ​ Multiregional tracking only applies to Google; however, with a variety of local search engines in various countries, you can check the success of your keywords in one region against their success in another. By doing this, […]

14 of the Best WordPress Plugins to Make Your Blog More Professional

by Ramsay @ Blog Tyrant: Start a Successful Blog

One beautiful thing about a WordPress blog is the never-ending ability to add plugins that completely change the way your blog looks and functions. It’s absolutely essential for successful blogging. (Please hit that Pin button if you enjoy this post! We really appreciate it.) A lot of these plugins would cost thousands (or even tens...

Staying Connected – Setting Up Your Email

by Natalie McElwee @ Old City Web Services

Let’s face it. We live in a time where we thrive on connection. Our society focuses on staying connected and the business world is no different. When you have a business, it’s essential to stay in touch with your staff, clients, colleagues, and other connections. While there are many forms of communication, email is a […]

The post Staying Connected – Setting Up Your Email appeared first on Old City Web Services.

Jimdo Review

by Dan Kaufenberg @ Just for Websites

Drag and drop website builders got nothing on Jimdo and this Jimdo review will tell you why. With all the different options for building a website Jimdo is in my top five and can create you a great looking, professional website. Jimdo does have drag and drop capabilities, tool integration and a little touch that I […]

The post Jimdo Review appeared first on Just for Websites.

SEO Rehab Plan To Solve On & Off Page Issues

by Daniel Lacroix @ Directional Preference

The post SEO Rehab Plan To Solve On & Off Page Issues appeared first on Directional Preference.

Set Up Your Menu Or Inventory In Square Point of Sale

by Square @ Business Resource Center | Town Square

Add something new to your list of things that are totally worth the effort: Creating an item library in Square Point of Sale. If you’ve been putting this task off, here are five reasons you shouldn’t wait any longer. And even better, we have a new way to get even the largest item libraries set up:

1. Speed through your line

When you input your menu or inventory into Square Point of Sale, you’ll ring up sales faster and avoid errors.

2. Give your customers better receipts

Automatic itemized receipts help your customers with expenses, taxes, or budget tracking.

3. See what’s selling

Selling by item allows you to look at your sales by product and by product category.

4. Never run out

Choose to track inventory levels on any item you sell and get alerts when stock is low.

5. Manage just one library

Your Square item library integrates across Square Point of Sale and Square Market.

Lots of items to set up?

With our new Bulk Item Import tool, you can set up or modify many items at once. Check it out.

Must Dos When Planning A Website Rebuild or Overhaul

by linchpinseo @ Linchpin SEO ///

So, the time has come for you to do a complete redesign of your website. You know you want to make it quicker, faster, and especially, convert more traffic, but you’re not exactly sure what to start with. Sound familiar? If you’re like most website owners, a routine checkup on your site is not just […]

How to Repurpose Your Content to Drive New Website Traffic

by Christian Brink @ AddThis Academy

Learn how to repurpose the content you create to drive new website traffic.

The post How to Repurpose Your Content to Drive New Website Traffic appeared first on AddThis Academy.

10 Ways to Stay in Touch with Your Customers 

by Karen Asprey @ ThriveHive

The relationship between businesses and their clients in is changing. It is no longer characterized by simply providing a product or service that someone wants to […]

The post 10 Ways to Stay in Touch with Your Customers  appeared first on ThriveHive.

Square Point of Sale: All the Things You Can Do With Payments

by Square @ Business Resource Center | Town Square

To make sure you get the most out of your Square Point of Sale, we’ll regularly be posting essential intel, updates, and expert tips and tricks that help you take care of your business.

This one’s all about the foundation of your business: Getting paid. Here are six things to know:

1) You get paid quickly
Sales before 5:00 p.m. PT will usually show up in your bank account the next business day. Weekend and after-hours payments are also speedy. Check out the payments schedule.

2) You can set your close-of-day time
Maybe you close after 5:00 p.m. (say, if you run a bar or a hair salon). With Square’s flexible close of day feature, you can enter the closing time that works best your bookkeeping. Learn how to adjust here.

3) You can give partial refunds
Common scenario: A customer wants to return just one or two items. Simply open a refund in your Dashboard or Point of Sale app and enter the amount the customer would like back. Easy. Learn more about partial refunds.

4) You don’t have to chase down payments
Register’s invoice feature makes invoicing quick and fast for both you and your customers. Just send the invoice via email. The customer enters their credit card info and submits the payment. Voilá. No more headaches. Learn more about invoices.

5) You can take payments when you’re offline
We have you covered when you’re off the grid. Just set your device to offline mode. You can continue to take card payments, and your sales are processed automatically when you regain connectivity. Learn how it works.

6) You can process cash too
You can take cash and check payments, and even process sales even if you don’t have your Square Reader with you. Just enter the information manually. The transaction will process and authorize as usual. Find out more.

Introducing Squares Virtual Terminal Accept Payments On Your Computer
Not Accepting These Forms Of Payment Your Business Is Behind The Times
Five New Payment Terms You Need To Know
11 Reasons You Need a Web POS

Spot Any Familiar Faces in our New Ads?

by Square @ Business Resource Center | Town Square

Catch our national TV ads last night? If you’re from Minneapolis or Phoenix, you may have recognized some familiar local faces.

We had a ball filming these ads and getting to know the sellers featured — they’re the true stars of these spots. And we’re glad they had as much fun as we did. “The shoot was really fun for our staff and customers,” says Kelly Sharp, owner of The Barber Sharp in Minneapolis. “We’re so excited to see it on TV.” We second that excitement, and we couldn’t be more thrilled to highlight these thriving local businesses for the whole country.

Spot anyone from your neighborhood? Here’s who’s featured:

Minneapolis
Phoenix

We hope you enjoy the ads — and thanks to these Square sellers for letting us into their world. You rock. And you inspire us every day.

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How to Diamond Paint

How to Diamond Paint

by @ How to of the Day

Diamond painting is similar to painting by number, except that instead of using paint, you are using tiny, flat-backed rhinestones, crystals, or diamonds. You can purchase diamond painting kits online and in some well-stocked arts and crafts stores. The process can look intimidating, but it is actually quite simple. Once you know what to do, you can find the project both relaxing and rewarding.

How to Set Up an Art Exhibition

How to Set Up an Art Exhibition

by @ How to of the Day

Whether you’re displaying your own work or that of other artists, holding an art exhibition is a uniquely enriching experience. However, it can be a real challenge to bring together so many different elements in a cohesive and meaningful way. That’s why when you’re staging an art exhibition of your own, it’s essential to have a plan. Once you’ve chosen a theme for your exhibition, you can begin taking submissions from interested artists, select an appropriate venue for the event and build marketing buzz that will allow your collection to be seen and appreciated by as many people as possible.

Smart list management for savvy retailers

by John Habib @ Vertical Response Blog

Stand out from the clutter in people's inboxes with careful segmentation of your retail customers

The post Smart list management for savvy retailers appeared first on Vertical Response Blog.

Ultimate Guide to Amazon SEO

by John E Lincoln @ Ignite Visibility

Want to sell on Amazon, but not sure how to stand out? Our Director of Amazon, Shawn Green, will tell you everything you need to know about Amazon SEO, and how to make sure your product is optimized for as many sales as possible.   Amazon has taken the internet by storm, managing to dethrone...

The post Ultimate Guide to Amazon SEO appeared first on Ignite Visibility.

Business Resources for E-Commerce Entrepreneurs

by Square @ Business Resource Center | Town Square

E-commerce is a strong trend across many different industries. The prevalence and availability of the Internet makes retail websites a popular way for companies to sell both products and services. While e-commerce appeals to many people thanks to the ease and low expenses often associated with start-up, it is still important for new business owners to possess basic business skills. Operating an e-commerce business successfully still demands all of the marketing, planning, and management skills that other types of business require.

Starting an E-Commerce Business

Electronic commerce includes any type of transaction that businesses and consumers conduct via the Internet, including credit card processing. With the expanding popularity of online retail sales, many entrepreneurs are exploring e-commerce business opportunities. Just as any brick-and-mortar business needs a plan, an e-commerce business also needs a plan for selling products, services, or information. A feasibility checklist is an excellent way for an entrepreneur to analyze their business solutions and ideas to determine whether their concept makes smart business sense. Many countries are devising e-commerce strategies to help entrepreneurs plan and executive successful business ventures. International guidelines are in place, which provide a voluntary code of conduct for businesses engaging in electronic commerce. Building an inventory and working with manufacturers are just two areas in which an entrepreneur will need to excell when managing an e-commerce business. A number of benefits attract entrepreneurs to e-commerce business. Low start-up costs and overhead expenses are major reasons that many people dabble in this business opportunity, especially since it’s possible to run this type of business without creating a physical storefront to serve customers.</p>

Developing a Strong Business Plan

One of the first tasks of an entrepreneur when organizing a new business is choosing the type of business structure to utilize for the new company. A strong business plan is a vital part of any type of business, including an e-commerce business. Think of a business plan as both a road map and a sales tool for an e-commerce company. With a business plan in place, the company has a clear outline of every goal along with ideas for making the goals happen. The business plan should also include an overview of all resources available for meeting goals. To be functional, the business plan must be in-depth and realistic. A plan based on only the most promising economic conditions would not be applicable or helpful during times of economic downturn. Optimally, a business plan should encompass at least three years' worth of comprehensive information about all activities that should occur to reach goals. An e-commerce business owner should contemplate several key questions when devising a business plan. For example, it's imperative to know who the target customers are, their demographic characteristics, and where they live and shop.

Guides for Business Financial Plans

A financial plan includes comprehensive planning of funding, expenses, and projected profits. Optimally, the financial plan should include an income statement, balance sheet, cash flow statement, and budget. Most businesses, including e-commerce businesses, need financial resources to get off the ground. If more funding is needed than is available, the entrepreneur will need to make a plan and create documentation that will encourage investment. A financial plan includes relevant market research and projections for income and profits. The plan should also show an outline of how recordkeeping will occur for the company, including the person who will keep these records, internal controls for accuracy, and checks and balances for ensuring transparency in finances. A financial plan should outline all needs for funding as well as when the additional capital will be needed. Any repayment terms for financing also belong in the financial plan. Entrepreneurs should avoid the common mistake of underfunding a start-up business. A careful and realistic look at all expenses and expected revenue should provide an accurate financial plan.

Tutorials for Business Marketing Strategies

Plentiful marketing advice exists for e-commerce businesses, and many different aspects deserve the owner's attention. One thing to note is that companies with an active social media presence often appeal to consumers because people like to interact with the business in real time on the Internet. Marketing ideas to promote a product or service should continually evolve to stay fresh. Businesses should engage in brainstorming sessions or use social media to poll potential customers. Providing high-quality content on a website related to products or services can be an effective way to attract customers as well. Some e-commerce businesses market their companies with a blog, which can be an informal way to write about topics related to the business. Branding is another important concern for e-commerce businesses. A part of this brand will be a professional website that shows off a tasteful and current design. Adding press releases to a company website helps promote new business activities. Identifying and watching trends is an integral part of market research. Often, competition is fierce among e-commerce businesses, so focusing on trends that fit into unique company strengths will be a plus for any start-up business. In the process of building a global e-commerce business, business owners also must strive to protect their intellectual property with copyrights and trademarks, as applicable.

SEO for Beginners: How to Optimize Your Content for Search

SEO for Beginners: How to Optimize Your Content for Search


AddThis Academy

Get our SEO tips for beginners and learn how to increase traffic to your website by optimizing your content for search.

20+ Ways to Repurpose Your Content

by ThriveHive @ ThriveHive

Creating stellar content is not easy. It takes time, energy, and commitment. The good news is that once you’ve put together a brilliant blog post or […]

The post 20+ Ways to Repurpose Your Content appeared first on ThriveHive.

The History of the Trade and Barter System

by Square @ Business Resource Center | Town Square

Items that are used as money often have little value in and of themselves. For example, the paper used to print money is not particularly valuable. Money has value because it is an exchange medium that people understand and accept as such. When everyone accepts that a bill or a coin has value, people can use it as a form of payment to purchase goods or services. Before money existed, people used other systems to perform exchanges. Bartering involves a direct trade for goods and services. Although some aspects of this transaction are similar to the exchange of money, bartering required time as people hammered out the terms of the deal. Utilizing money as the medium for trade simplified transactions significantly. Trade and barter were precursors to the monetary system used in today's society. Although trade and barter may seem almost archaic, they were the business solutions for people who lived before the convenience of credit card processing.

 

Bartering is the process of trading services or goods between two parties without using money in the transaction. When people barter, everyone benefits because they receive items or services they need or want. Bartering also has an advantage because even people without money can get something they need. Bartering might involve trading a service for an item. For example, you could agree to perform yard work for someone in exchange for a bushel of apples from a tree in their yard. When people choose to barter to meet a need, they can save their money for other needs.

 

  • Native American Trade Routes and the Barter EconomyThis lesson plan is great for teaching kids at the middle school level about both the history of Native American tribes and the nature of the barter system, blending concepts into one plan.

  • History of FinanceIn the early days of the American colonies, foreign banks controlled the currency, and bartering was commonplace.

  • American Indians of ND: BarteringPractice a game of bartering with your students, and you'll quickly see the difficulties in negotiation that can sometimes ensue.

  • Trading PostFor much younger students (in grade 4), this lesson plan combines show-and-tell with bartering.

  • What Is Money? – Young students (grades 3-5) will delve into what money is, why currency developed, and how bartering worked.

  • Bartering LessonTeachers can use this printable packet, which is full of useful terms and phrases.

  • Barter and MoneyThis plan is for much older students (grade 10), and delves more into the nuances of bartering and trade.

  • Barter RelationshipsCan you create an equation and mathematically validate a trade? This article delves into that question.

 

Mesopotamia tribes were likely the starting point of the bartering system back in 6000 BC. Phoenicians saw the process, and they adopted it in their society. These ancient people utilized the bartering system to get the food, weapons, and spices they needed. Because of salt's great value, Roman soldiers bartered their services for the empire in exchange for salt. In Colonial America, the colonists used bartering to get the goods and services they needed. Even after the invention of money, people continued to barter.

 

  • Bartering Through the SeasonsThis lesson plan for grades K-5 discusses specifically bartering fabrics and coats during winter seasons.

  • The History of MoneyMost of early monetary exchanges were still a part of bartering systems. Some of the most early accepted currencies were simply valued items: cowrie shells, gold nuggets, and fine metal pieces.

  • The Transition of Barter to Fiat MoneyThe vast transition from bartering goods that had value to exchanging papers backed by what the state or government said had value was a long and arduous one.

  • The Benefits of BarteringBartering still exists today. In the 1990s, it was happening in Russia.

  • The History of MoneyThe development of money is discussed in this lesson plan for grade 1.

  • How Bartering WorksThis source discusses the pros and cons of bartering, and how it still remains useful today.

 

The simplicity of bartering is one of the main advantages of this system. Issues with international trade, foreign exchange, and unbalanced economic power are virtually nonexistent with a bartering system. However, some disadvantages also exist. For a bartering transaction to occur, both parties' wants or needs must coincide to lead them to make a deal. Without a standard measure of value of goods and services, parties in the bartering transaction will need to spend time agreeing on the terms of the deal. It's common for both parties to place a higher value on their own goods or services and a lower value on the other party's items. Trust is also a component of bartering, because the representation of the goods or services offered must be accurate. If something is misrepresented in a transaction, the other party will have little recourse when a problem ensues. When bartering, people may need to store their accumulated possessions to preserve their purchasing power. Depending on the types of items, this might be difficult and inconvenient.

 

 

Because bartering does not involve the exchange of money for goods and services, it might seem like an ideal way to avoid paying taxes on transactions. However, the U.S. Internal Revenue Service informs taxpayers that the fair market value of goods or services received via bartering is considered taxable income. Parties who engage in bartering transactions must report this value as income on tax returns. The IRS requires reporting of bartering for the year it occurs. Failure to report bartering activity could lead to tax penalties.

 

Is Your Website Unlovable? Does Google LOVE your website? SEO Tips

Is Your Website Unlovable? Does Google LOVE your website? SEO Tips


Bizopia

SEO Tips - Is your website loved by Google Yahoo & Bing? Following their "Rules of the Game" is important. Bizopia is a 100% White Hat SEO company! Call!

The Challenges and Triumphs of Starting a Business

by Square @ Business Resource Center | Town Square


We’re thrilled that Square seller Liz Fiedler, owner of Loving Cup in San Francisco, is featured in USA Today as part of their Small Business Saturday section. Below is her interview with our CEO, Jack Dorsey, where they discuss the challenges and triumphs of running a small business.

JD: What was the biggest barrier to starting a business?

LF:
I had no idea what I was doing! I learned as I went, working every shift, every day. My biggest hurdle was bookkeeping.

JD: How did you learn?

LF: Trial and error. I learned from my mistakes and really listened to customer suggestions. Some of our best-selling items were created by employees and customers.

JD: Has the government been supportive and what could they do to help?

LF: I’d love to see lower taxes, especially for small businesses that are just getting started. They seem to give tax breaks to big corporations that have the money to pay more taxes. I don’t know if that’s necessarily fair. Small businesses do a lot for the city, like maintain the sidewalks outside our stores. It would be nice to get something back.

JD: How do you consider your role in the community?
**LF: ** I want to make a product that is good for my customers and the environment. My business is primarily to-go, so I thought a lot about waste. That’s why everything here is compostable.

JD: That’s very cool and real leadership. What advice would you give someone starting a business?

LF: Stick with it. It’s incredibly hard work. You have to do everything, like learn how to replace circuit breakers. Eventually you hit your stride and it’s all worth it.

What Will You Sell if You Give Away Your Best Blog Content for Free?

by Ramsay @ Blog Tyrant: Start a Successful Blog

If you give away your best blogging content then what’s left to sell? It’s a very interesting question that a lot of bloggers worry about when it comes to deciding how they are going to make money from their blog in the short and long term. Many of us get concerned that if they post...

11 Email Marketing Tips to Drive up Your Lead Conversion

by ThriveHive @ ThriveHive

Many businesses do well at generating leads, but it can’t just stop there. Your leads need to be carried further down your funnel. The question then […]

The post 11 Email Marketing Tips to Drive up Your Lead Conversion appeared first on ThriveHive.

Exact Volume Restriction – Keyword Planner Jumps the Shark!

by btvbill @ Vermont Web Design, Web Hosting and Development

Google’s Keyword Planner, a once useful tool for the general public, has now been hobbled and is for the most part, useless. If you have an AdWords account and haven’t bought any ads recently, here is what you will be greeted with: This page shows ranges for search volumes. For a more detailed view, set up and run a campaign. Like everything else Google does, ultimately, it benefits Google. Sorry, the truth hurts. Now, Google wants you to start paying for AdWords campaigns if you want to use the original Keyword Planner tool. The Average Monthly searches, as indicated above display some very vague data ranges. Practically useless for those who research long tail keywords for search engine optimization (SEO) purposes. Here’s what Cassie at Google has to say about the issue: We recently made a change to Keyword Planner that shows search volume data ranges based on spend and how you use the tool. This change aims to prevent “bots” from submitting an overwhelming number of searches in Keyword Planner, which was slowing down the tool and occasionally causing errors that prevented people from using the tool. We’ve heard your feedback that this limited view of search volume makes […]

The post Exact Volume Restriction – Keyword Planner Jumps the Shark! appeared first on Vermont Web Design, Web Hosting and Development.

How to Do Customer Engagement If You’re In a Unique Niche

by Today's Industry Insider @ The Kissmetrics Marketing Blog

I once worked with a business that specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your […]

The 7 Questions You Must Ask When Hiring an SEO Company

by linchpinseo @ Linchpin SEO ///

SEO is one of the most misunderstood, and most widely scammed business strategies. There are businesses all over the globe that will promise businesses the world, and guarantee top rankings, yet have little knowledge of what it actually takes or what SEO actually is. Being in the SEO world for close to 10 years now,  I have worked for, and […]

Get Covered for the Liability Shift—Instantly

by Square @ Business Resource Center | Town Square

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As a business owner, you’ve probably been hearing some chatter about the liability shift. And that chatter has probably been picking up. That’s because the shift happens on October 1 — two weeks from now.

If you don’t have a handle on the liability shift and what it means for your business, it’s time to listen up. Come October 1, your business could be on the hook for fraudulent chip card transactions if you don’t process the payment using the EMV technology. Previously, the banks accepted this liability, but in fewer than 15 days, it could be passed on to you. Be ready because chip cards are quickly being rolled out to all U.S. consumers.

Accept Apple Pay and chip cards everywhere.

Order the Square contactless and chip reader.

Order your reader now

The liability shift is all in the name of reducing fraud, which is obviously a good thing. For both buyers and sellers, chip cards are a much more secure form of payment than magnetic-stripe cards. But understandably, big changes like this can be anxiety-provoking. Especially changes that involve the word “liability” as it relates to fraud.

But rest easy. It’s easy to get EMV-compliant with the Square contactless and chip reader. It retails for just $49 (other solutions can cost hundreds of dollars) and plugs right into the device you already have.

And here’s what else is cool: Not only does our new reader accept chip cards, it also accepts contactless payments like Apple Pay, which are just as secure, and a lot more convenient.

Aside from bringing you the latest and greatest in secure payment technologies, we’re also here to keep you knowledgeable. Just head to the New Payment Technologies section of this blog to get the lowdown on all things EMV and NFC (contactless payments), or sign up for our monthly newsletter, Town Square News. We want the switch to chip cards to be as painless as possible for businesses of all sizes, so you can get back to selling.

*Published on September 17, 2015

This Week’s Must-Read Small Business Articles

by Square @ Business Resource Center | Town Square

Happy Labor Day Weekend, and welcome to our weekly series of must-read small business articles. Every Friday, we’ll be doing just what it sounds like—sharing the articles we think will be the most interesting to Square sellers. (Also, just some fun stuff). Here’s what we’ve got this week:

This guy is launching 12 startups in 12 months. Gives a new meaning to the adage, if at first you don’t succeed … try 11 more times?

He could probably use some sound business advice from the entrepreneurs who shared their secrets for winning on “Shark Tank.” Pro tip: Start with having a plan before you walk in the room.

Speaking of startups, a flight was diverted this week after a fight broke out due to Knee Defender, a new product that prevents passengers from reclining their seats. Viral marketing at its best (or worst, if you were on that flight).

Lots of news this week for small businesses looking to grow online: The Small Business Sense blog has five tips for using Pinterest to market your business. If you want to compete with the Amazons and Walmarts of the world, we recommend this guide to e-commerce for brick-and-mortar retailers or these strategies to help small sellers level the playing field.

Trying to figure out what makes your customers tick? Here are three secrets for making people happy every time.

We posted about this earlier in the week, but this story about a coffee shop in North Dakota that charges based on the honor system is rad. Not only have they not gone bankrupt, they’re making about 15 percent more in profit than expected.

First it put up shutters so we couldn’t casually window shop. Now Abercrombie and Fitch is phasing out its logo to try to boost sales. Next thing you know it won’t be suffocating us with the smell of teenage angst, either.

Finally: a story on firms that are in the awkward position of having to fire a family member. Terminating an employee is never an easy situation. Just imagine having to eat Thanksgiving dinner with that very same employee.

This Week’s Must-Read Small Business Articles

by Square @ Business Resource Center | Town Square

Welcome to our weekly series of must-read small business articles. Every Friday, we’ll be doing just what it sounds like—sharing the articles we think will be the most interesting to Square sellers. (Also, just some fun stuff). Here’s what we’ve got this week:

In one of the stranger reputation-management tactics we’ve heard, a New York hotel is now fining people $500 for writing bad Yelp reviews.

Who needs hotels anyway? Here are some tips for running your business from an RV, trailer, or boat.

Copycatting isn’t just lame. Turns out it also takes the same amount of effort as creating your own vision. Inc. looks at the irony of the imitator epidemic.

Here are some content strategy tips for your business: “About” pages are super important. And a great newsletter can be even more effective than building a Facebook community.

If you’ve ever felt guilty about slightly exaggerating parts of your resume, this will make you feel better: 10 of the most ridiculous lies people have told on their resumes.

And finally, some essential weekend intel: The Push for Pizza app lets you order pizza in three taps.

New Payment Technology News Roundup: August 2015 Edition

by Square @ Business Resource Center | Town Square

From EMV and NFC to the liability shift, there’s a lot going on right now in the world of payments. But we’re here to make sure that you’re prepared. We’re doing that by (1) offering affordable, secure solutions so that you can accept any new form of payment, and (2) making sure you’re in the know about how all of the new changes will affect your business.
We’ve been keeping you up to speed in the New Payment Technologies section of this blog. And now we’re publishing a monthly roundup of what we think are the best recent articles on the subject. So without further ado, here are a few to dig into:

To stay in the loop on everything EMV and NFC, as well as get tips on how to run your business, subscribe to our monthly newsletter, Town Square News.

Was Your WordPress Website Hacked?

by btvbill @ Vermont Web Design, Web Hosting and Development

Nothing is worse than a customer searching for your website, in a Google search and then seeing the dreaded words in the search results: “This website may have been hacked” If that’s the case then you had better start looking carefully at your website. In this post, we’re concentrating on WordPress websites. Although WordPress is the most popular content management system in the world (making it a prime target for hackers), the problem is equally an issue for Joomla, Drupal, ModX and other such CMS websites. They are all targets. The main issue stems from improper care and feeding of your website. In the days when “webmasters” ruled the land, only people with the knowledge to code and maintain websites had to deal with these issues. When you have someone properly qualified to maintain your website on a daily basis, it’s like having a security guard at the door. However in this day and age the security guard at the door may be someone assigned to light web content management tasks and Facebook posts, etc., rather than a trained professional web expert. In fact, the hackers are thrilled and have a much easier job of hacking a website, when there […]

The post Was Your WordPress Website Hacked? appeared first on Vermont Web Design, Web Hosting and Development.

Value Creation vs. Revenue Extraction: Which Kind of Business Are You?

by Today's Industry Insider @ The Kissmetrics Marketing Blog

There’s a problem in business. Okay, fine, there are plenty of problems in the wide world of business. Obviously, there are tons of good things in business brought about by new innovations, advances in technology, and improvements in customer engagement. But for all the new changes, old habits sure do die hard. Specifically, there are […]

Does Website Speed Effect SEO & Search Rankings?

Does Website Speed Effect SEO & Search Rankings?


Meaningful Marketing

Does website speed effect SEO & search rankings? Read on and I'll explain why it does and what factors play a role in page load speed.

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

The Complete Guide to Building a Brand Online

by The Wix Team @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Just brand it!

The post The Complete Guide to Building a Brand Online appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

Social Media in Mid-2017: Which Trends are Still Key?

by Lindsay Flanagan @ MemberPress

Social media is constantly changing—new platforms, new media capabilities—in short, with new ways to connect via technology. So we were curious—is social media changing so rapidly the predicted social media trends we shared in January are no longer applicable? We hit the web on a quest to see what trends we predicted correctly and if […]

Search Engine Optimization (SEO) and Your Site Designer Website

Search Engine Optimization (SEO) and Your Site Designer Website


Houzz Support

What is SEO?SEO stands for Search Engine Optimization, and is the art and science of making your website visible to search engines. SEO is used to improve “search ranking,” or how high up your we...

How to Boost your SEO with Schema Markup

by Alex Chris @ Digital Marketing Tips

Besides traditional SEO practices, there are modern ways to improve your SEO and schemas (also known as structured data, rich snippets or micro data) are among these techniques. Keep reading to find out what are schemas, why they are becoming important and how to use them in your website. What is schema markup? Structured data […]

How To Sell On Facebook (Why A Deliberate Funnel Is Key)

by John E Lincoln @ Ignite Visibility

Almost every business has potential to sell on Facebook. But most do it totally wrong. Today, we talk about why you need a funnel to really sell on Facebook like a pro. There are 2 billion active monthly users on Facebook. Chances are pretty good that some of those people are in your target market....

The post How To Sell On Facebook (Why A Deliberate Funnel Is Key) appeared first on Ignite Visibility.

Real Businesses, Real Stories: Check Out Our New Ad Spots

by Square @ Business Resource Center | Town Square

Square sellers contact us through email, Twitter, and Facebook on an almost-daily basis to thank us for helping them improve their businesses. As part of our new TV campaign — now airing nationwide — we met three of these sellers in person to hear their stories and share them with the world.

If you’re from New York, Boston, or Los Angeles, you may spot some familiar local faces. Tod Wilson, owner of Mr. Tod’s Pie Factory in New Jersey, took us behind the scenes at his bakery (the sweet potato pie is a must-try — trust us). Jim Brock of Boston Home Inspectors let us follow him around his home inspection rounds (don’t worry, we didn’t walk under any ladders). And Woody Lovell of L.A.’s The Barbershop Club showed us the art of a perfect shave.

We’ll be featuring interviews with Tod, James, Woody, and others over the coming weeks on this blog, centered on what they’ve learned as they’ve built these thriving businesses. And we’d also love to hear from you. Tell us how Square has helped your journey on Twitter with hashtag #SquareStories and we could feature your story.

Here’s the spot with Mr. Tod’s Pie Factory. To watch all of the commercials, head to squareup.com/stories.

How to Build and Maintain Good Credit with Credit Cards

by Square @ Business Resource Center | Town Square

Credit is a snapshot of how consumers manage their finances. With good credit, a consumer has the ability to get things such as a car or a home. These purchases typically require a loan to pay for them, and good credit ensures that a lender will decide that a consumer is a good credit risk. Poor credit means that consumers won't qualify for loans or the loans may have higher interest rates. It's preferable to build and maintain good credit to ensure purchasing power.

Establishing Credit

  • Credit history includes information about one's repayment history, the length of this history, the amount of debt, the types of credit used, new credit applications, and any defaults.
  • Establishing a positive credit history has many benefits. Having credit available to use can be invaluable in emergencies, and it is often safer to use credit cards for purchases because it eliminates the need to carry cash.
  • Having a good credit history will enable consumers to make large purchases such as cars and houses. These personal business solutions generally require financing over time.
  • Establishing good credit takes time. Maintaining a checking and savings account with a bank is one step toward establishing positive credit history. Getting a credit card is usually the next step in building good credit.
  • An older adult may need to establish credit after a divorce or a spouse's death. Applying for a department store credit card or an oil company credit card may be a suitable place to start.
  • When working to establish credit, open one credit card account and concentrate on making regular, small charges and paying them off in full each month.
  • Credit offers that sound too good to be true likely are. Avoid advertisements for credit that promise unusual financial offers. Often, hidden terms exist in these offers that will negatively impact the consumer.

Maintaining Good Credit

Credit Management Tips

Ways to Raise Your Credit Score

  • Consumers who find errors on their credit report can have them corrected. The credit bureaus and the source of the erroneous information both have responsibilities to correct inaccurate information. Inform the appropriate credit bureau and the company involved to correct errors.
  • Credit repair scams are prevalent. It's possible to raise credit scores without paying a company to assist with this process.
  • Pay down debt as quickly as possible to increase credit scores. Merely moving debt around between various credit card accounts will not improve a credit score.
  • Avoid applying for numerous credit cards in a short period of time. This type of activity can indicate financial trouble to lenders.
  • Take out a small loan with a cosigner. Making timely payments and paying off the loan in full will help raise a credit score.
  • Seek the help of a reputable, nonprofit credit counselor before you become delinquent on accounts. A counseling service can help you restructure your debts to resolve and prevent issues.

What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization?


Search Engine Land

Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more.

What is SEO and how can it help my website's Google visibility?

What is SEO and how can it help my website's Google visibility?


the Guardian

Learning how to improve your site's SEO can significantly improve your business' prominence in online search results

Weebly Search Engine Optimization - SEO - Just for Websites

Weebly Search Engine Optimization - SEO - Just for Websites


Just for Websites

Weebly search engine optimization (SEO) is no different than any other website builder. There are a few tips and tricks that can help you ensure

Custom Logo Apparel for Branding?

by Melanie Ledbetter-Remy @ Bizopia

Does your company have custom logo apparel? If the answer is no, WHY? In today’s world, no marketing avenue can be left untouched. So you think you have the online … Continue reading

The post Custom Logo Apparel for Branding? appeared first on Bizopia.

5 Ways to SEO Your Business Website | ThriveHive

5 Ways to SEO Your Business Website | ThriveHive


ThriveHive

SEO is a complex process, but here are 5 things you (yes you!) can do today to SEO your business website and show up on results pages.

Linkbuilding vs. Content Marketing

by Rank Executives @ Rank Executives

In the online marketing world, there are many different ways that you can attract the audience you need to grow your business. There are several schools of thought on how...

The post Linkbuilding vs. Content Marketing appeared first on Rank Executives.

How to use Google Analytics to Boost Your SEO

by Alex Chris @ Digital Marketing Tips

One of the most useful tools you can use to boost your SEO is Google Analytics. Analytics can give you a lot of data related to the performance of your website. Among other things, you can use it to discover areas that need to be improved, areas that are working better than others and areas […]

History of the U.S. Currency

by Square @ Business Resource Center | Town Square

Currency became widespread in America during the colonial period. The colonists found that they needed a paper currency to help them manage the bustling trade economy that was going on in the New World. Through the course of history, economies have rested on the currencies that support them. Even in today’s global economy, simple issues like credit card processing require a strong currency to support consumers’ spending habits.

Colonial and Continental Currency

Colonial currency dates back to the late 1600s, when people in the Massachusetts Bay Colony created paper currency to simplify their active trade economy. Other colonies followed this lead, and soon many colonies were using paper money to fund transactions. This currency was to be backed by silver or gold. However, colonists soon found that they could not redeem the currency for these precious metals when they tried, so currency values quickly fell. In 1775, the Continental Congress issued the continental as the new country’s first paper currency. The purpose of this currency was to pay for expenses associated with the Revolutionary War. Unfortunately, the value of this currency was questionable because it rested on anticipated future tax revenues, which the country hoped to collect after winning the war. The combination of a lack of backing and increasing inflation took its toll on continentals. This currency lost its value, and colonists lost their faith in currency. Two successive privately owned banks served essentially as central banks for the new country between 1791 and 1836. After Andrew Jackson opted to discontinue the second bank’s charter, the United States entered into a free banking era for the next quarter-century

Demand Notes

With the Civil War looming, the United States needed a way to fund the war. To generate money, Congress authorized new demand notes. These demand notes were the first paper currency issued by the United States government since the demise of the continentals. Demand notes ended in 1862, replaced by legal tender notes, or United States notes. All currency issued since then in the United States continues to be valid and redeemable for face value.

National Banking System

In 1863, Congress passed legislation that established the national banking system. This legislation also established a uniform national currency for the United States. The new law required the national bank to purchase United States government securities, which served as backing for national bank notes. As a part of the new national banking system, Congress established the U.S. Department of the Treasury to manage and oversee the bank notes. In 1869, the Bureau of Engraving and Printing was given the responsibility of engraving and printing faces and seals on the banknotes.

The Federal Reserve

The Federal Reserve Act established the Federal Reserve system as America’s central bank in 1913. President Woodrow Wilson was in office at this time. Federal Reserve notes went into circulation in 1914, taking the place of the now-defunct national bank notes. By 1918, denominations of these new notes spanned from $1 to $10,000. National banks had the authority to issue national currency, which was secured by the purchase of U.S. bonds.

Redesigned Notes

The year 1929 was an important year in the history of U.S. currency. The federal government instituted redesigns that involved making the notes smaller and standardizing designs for each bill denomination. The purpose of these changes was to reduce expenses. In 1957, the words “In God We Trust” first appeared on currency, thanks to a law passed amid Cold War fears. By 1969, the larger denominations, $500 and up, were discontinued.

Newer technology made counterfeiting more difficult thanks to features such as microprinting and a security thread running through bills. Another currency redesign occurred in 1996: New background colors added extra security against counterfeiting. Watermarks on the bills also appear when they are held up to a light. The absence of watermarks would indicate a counterfeit bill. In 2013, the $100 bill received an additional redesign to enhance security. A security ribbon now crosses the bill to the right of Benjamin Franklin’s picture.

Offline Mode: Works in Nowheresville

by Square @ Business Resource Center | Town Square

Building new tools and features means little until business owners like you find them useful. That’s why we’re excited to report that since the recent launch of Offline Mode sellers have accepted more than $2 million offline. That could have been two million dollars worth of lost sales due to loss of connectivity. With Offline Mode, businesses are making sales no matter what.

So no matter if you’re in the desert…
<iframe width="560" height="315" src="//www.youtube.com/embed/ghrmHjd5hG0" frameborder="0"></iframe>

…out in the ocean…
<iframe width="560" height="315" src="//www.youtube.com/embed/L76I7OgbpFQ" frameborder="0"></iframe>

…or in space…
<iframe width="560" height="315" src="//www.youtube.com/embed/0gqza9pdYbI" frameborder="0"></iframe>

…you’re in business. To accept payments anywhere, click here.

Drill Down Into Key Segments to Understand and Improve Your Funnel

by Today's Industry Insider @ The Kissmetrics Marketing Blog

The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning, and the last report they check before leaving for the weekend on a Friday. All serious analytics tools have some version of a funnel report, with differing degrees of flexibility and features. Some […]

What Types of Content Can You Create for a Membership Site?

by Joe Fylan @ MemberPress

In previous guides published on this blog, we took a deep dive into how to use video content to enhance your membership site and how to promote your membership project with a podcast. But for today’s article, we’re going to look at the different types of content you can create for your membership site. Text […]

What Goes into an eCommerce Site?

by Natalie McElwee @ Old City Web Services

Chances are you’ve heard the term eCommerce website thrown around, and if you own a business, you’ve probably considered having one. But what goes into an eCommerce site? What makes it different than a regular website? And what steps can you take to lead you to success? You’ve come to the right place! Just as […]

The post What Goes into an eCommerce Site? appeared first on Old City Web Services.

An awesome goodie awaits you – ECommerce Icons Set

by Susmita @ CyberChimps

Are you looking for some high-quality icons for your business website? And wouldn’t it be great if you get them ...

The post An awesome goodie awaits you – ECommerce Icons Set appeared first on CyberChimps.

Get the Most Out of Square: The Hottest New Features We Launched in October

by Square @ Business Resource Center | Town Square

We’re constantly releasing tools to help you start, run, and grow your business. In October, we launched a bunch of cool new features that already have thousands of power users.

To make sure you’re getting the most out of Square, here’s an October highlight reel of what’s new.

Sick leave management in Square Payroll

Square Payroll now makes it easy to manage your sick leave and time off policy. Just set your paid time off policy for each team member, and Square Payroll takes care of the rest. Each time you run payroll, your employees’ remaining balance is calculated and included on their pay stub. When employees take time off, simply enter the hours they’re out, and those hours will be paid in your next pay run. (This feature is currently available in California.) Learn more.

Sync your online and in-store inventory levels

Now you can quickly import items from your Square account to your Bigcommerce-hosted online store. And when you connect Square with Bigcommerce, you can instantly reconcile inventory levels when you make sales both online and in-store. Learn more.

New time-saving invoicing features

To help you close the books faster, you can now add multiple recipients to your invoices and easily apply discounts. We’ve also made the cancellation policy on invoices a lot more flexible. Learn more.

Quickly take your brick-and-mortar store online

Our new integration with Ecwid makes it supersimple to take your brick-and-mortar store online in minutes — and start selling across other channels like Facebook and Tumblr. Learn more.

Customer activity in Premium Profiles

In your Customer Directory, Premium Profiles now include a running list of recent customer activity. You can see when and what your customers buy, which emails you’ve sent them, who is sending you feedback, and more. Premium Profiles are available to Customer Engagement Pro subscribers. View your Customer Directory.

California’s New Paid Sick Leave Law: What Employers Need to Know

Sell Online and In-Store? Our New Bigcommerce Integration Helps Streamline Inventory Logistics

How to Craft a Stellar Holiday Marketing Campaign

Back To Blogging Basics

by Robert Dean @ Official Bluehost Blog

Maybe you have a blog, but it isn’t performing to its maximum potential. Perhaps you have  some readers, but you’re not crushing your goals. Don’t …

Read More 〉

The post Back To Blogging Basics appeared first on Official Bluehost Blog.

SEO Tips for Home Business Owners

SEO Tips for Home Business Owners


The Balance

Search engine optimization SEO overview and tutorial to help get your site ranked on Google and other search engines.

What Does SEO Even Mean? | Old City Web Services

What Does SEO Even Mean? | Old City Web Services


Old City Web Services

Learn what SEO is and is how to use it to your advantage for your business. Understanding is the first part to being able to use this skill of SEO.

New Facebook Software that Auto-Responds to Comments

by btvbill @ Vermont Web Design, Web Hosting and Development

Credi Response does a great job of interacting with your Facebook audience without any dubious misdirection or tricks. Based upon a recommendation from another well known and highly respected Internet marketer, I decided to purchase Credi Response and give it a try. I’ve only had it for a couple days but I found it very easy to use. There’s nothing to install, as it runs as SAAS (software as a service), which means no issues with yet another WordPress plugin. Once I ordered, I received an email within just a few minutes with access to Credi Response along with some other free bonuses. There are also up-sells to a Pro version which you may want to consider. I found the Elite version sufficient enough for my needs. Here is a list of what Credi Response does: Sends a personal message to anyone who comments on your Facebook post. 100% automated. Just set up the message and It’ll be sent on autopilot. Send information, website links, or anything else you want. 100% Inboxing rate along with the message notification graphic and sound! Set up page level response, or specific responses to posts. Personalize with client name, date, day and more! Supports […]

The post New Facebook Software that Auto-Responds to Comments appeared first on Vermont Web Design, Web Hosting and Development.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

11 Keys to Starting Your Own Business on a Tight Budget

by Jillian Altit @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Don't break the bank!

The post 11 Keys to Starting Your Own Business on a Tight Budget appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

7 Biggest PPC Nightmares Sinking Your ROI

by Today's Industry Insider @ The Kissmetrics Marketing Blog

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, […]

9 Things You Need Towards a Great New Website Design

by btvbill @ Vermont Web Design, Web Hosting and Development

The beginning of a new year is always a great time to consider a new website design. Perhaps you have an older website that needs some sprucing up both technically and aesthetically. Maybe you’re adding a blog or social media features to engage your audience. Whatever the case may be, it’s important that you’re being pro-active and taking full advantage of your website. Here are 9 things that you need in order to implement a great, new website design that will grow traffic, influence your audience and make your business stand out. 1. Your domain name is important because it reflects your branding and should be as close to your business name as possible. Try not to use hyphens if at all possible. Although there are now many domain extensions available these days, stick with the the 3 most important, in the following order: .com, .net and .org (if you are running an organization. If you are running a bonafide educational institution then a .edu extension is also appropriate. No need to buy up a bunch of the same domains with different extensions, simply to get an advantage with the search engines. That no longer works these days so save […]

The post 9 Things You Need Towards a Great New Website Design appeared first on Vermont Web Design, Web Hosting and Development.

How to Welcome the New Kid at School

How to Welcome the New Kid at School

by @ How to of the Day

Coming into a new school can be very difficult for anyone. You’re in a new environment with people you don’t know instead of your old friends. If you want to help a new kid feel welcome, making a good first impression is crucial. From there, you’ll want to help them get a handle on their new school and integrate themselves fully.

Essential Internet Marketing Tools for your Web Business

by btvbill @ Vermont Web Design, Web Hosting and Development

I’m not crazy about shopping malls on Black Friday so I always look forward to the unbelievable deals on Internet marketing software that are MUCH less cost than during any other time of year. Here are the best deals I’ve found and will add more, as they become available. Many of these deals are Black Friday but many are also “evergreen” which means they will be around for awhile longer. Bottom line, if you need the product or service below, get it now. Sometimes the discounts change and you don’t want to miss out on the best deals. If you’re looking for ways to promote your website, automate social media and e-mail marketing, you’re in luck. Need a new domain name? Starting a new website or want to simply add a domain? Check out the Namecheap Black Friday/Cyber Monday deals. Get online for under $3! Web hosting for the do it yourself crowd. If you need to manage your own web hosting, I have used Hostgator in the past for several of my clients and it worked quite well. Blue Host is also a great, inexpensive web hosting solution as well. If you’d prefer manage web hosting, stick with Alpine […]

The post Essential Internet Marketing Tools for your Web Business appeared first on Vermont Web Design, Web Hosting and Development.

6 Best WordPress Plugins to Monetize Your Blog

by Syed Balkhi @ Official Bluehost Blog

Are you wondering how to monetize your growing blog? Building a loyal audience is just the first step. Starting your own business and monetizing your …

Read More 〉

The post 6 Best WordPress Plugins to Monetize Your Blog appeared first on Official Bluehost Blog.

Getting Started with Automated Email Marketing

by Sherice Jacob @ The Kissmetrics Marketing Blog

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it […]

How to Grow a Sandalwood Tree

How to Grow a Sandalwood Tree

by @ How to of the Day

Sandalwood is highly valued for its aromatic scent, which is used in incense and perfume. Tropical Indian Sandalwood and temperate dryland Australian sandalwood are two varieties that are commonly grown. If you are hoping to bring some of the exotic scent of sandalwood into your backyard, you’ll need to make sure there is a viable host species. Sandalwood doesn’t grow without a host plant. Once established, sandalwood is a sensuous and potentially profitable tree to grow.

Hot Indian: A Food Truck That Doubles as a 'Mobile Innovation Lab'

by Square @ Business Resource Center | Town Square

When Amol Dixit set out to bring contemporary Indian food to the masses of Minneapolis, he knew accepting credit cards would be critical to make sales and keep the line moving. He chose Square for its reliability and the “wow moment” with customers.

Square quickly became more than a way for Amol to get paid. With so many food trucks in the Twin Cities, Amol treats the Hot Indian truck as a mobile innovation lab—and Square’s free sales reports help him make informed decisions on when and how to change up his menu.

Watch his story:


Learn more on how to open a restaurant and the key ingredients to restaurant performance.

Why Your Team Needs a Growth Manager

by Sherice Jacob @ The Kissmetrics Marketing Blog

Growth hackers…growth managers…growth marketers — startups these days are all about growth. But are these titles just different names for the same kind of job? And if you’re a startup, which type should you hire and why? This article will help shine some light on one of the hottest and most lucrative jobs in the […]

Hiring for Growing Businesses [Webinar]

by Square @ Business Resource Center | Town Square

One of the most important decisions you can make as a business owner is who you hire to support your business’s growth. After all, the person you bring on as a server at your restaurant or as an office manager for your law firm can have a big impact on how your business runs.

Whether this is your first employee or your 30th, a lot needs to happen before you extend an offer to that perfect hire.

You need to consider the expected (what the role entails, what salary and benefits cost, etc.) and the unexpected (the time it takes to train and manage a new hire, the cost of new technology to support things like payroll, etc.)

To help you through that process, Square’s talent acquisition lead, Andrew Trout, teamed up with ZipRecruiter’s senior director of inside sales, Jason Blais, for a webinar about hiring. During the webinar they discuss:

  • How to know it’s the right time to hire
  • How to determine what a new employee actually costs
  • How to optimize your recruitment process to get the right candidates

How to Distribute Leaflets Effectively

How to Distribute Leaflets Effectively

by @ How to of the Day

Leaflet distribution requires more effort than it seems. Appealing to receptive customers takes a lot of planning. Keep leaflets small and brief. Hand them out where the target audience can be found, taking pains to always be polite and professional. Find creative ways to distribute your leaflets, including mailing them to homes or displaying them in friendly businesses.

Three Do-It-Yourself SEO Steps You Can Take On Your Website Today

by Max Faingezicht @ ThriveHive

Tackling your business website’s SEO (search engine optimization) can be an intimidating task. Getting your business on the first page of Google may seem like quite a […]

The post Three Do-It-Yourself SEO Steps You Can Take On Your Website Today appeared first on ThriveHive.

Why Segmentation is Vital to Your Marketing Success

by Sherice Jacob @ The Kissmetrics Marketing Blog

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s […]

SEO Made Simple: A Step-by-Step Guide

SEO Made Simple: A Step-by-Step Guide


Neil Patel

Guess how many blog posts are published each day. Any ideas? Over 2 million. That means 46 people have pressed publish by the time you read these 4 sentences. This makes it kinda tough to stand out. But you have to, if you want to make your blog a successful one, that is. While I …

How to Better Your SEO in an Hour with Internal Link Building

by Kristen McCormick @ ThriveHive

Every small business owner wants to get more traffic to their website.  Organic traffic, in particular, is the most coveted form of traffic and refers to […]

The post How to Better Your SEO in an Hour with Internal Link Building appeared first on ThriveHive.

How does SEO help your website increase sales? | Synapsis Software

How does SEO help your website increase sales? | Synapsis Software


Synapsis Software

SEO is an acronym that stands for Search Engine Optimisation. It's optimising your website for search engines to understand what your website is all about.

5 Tips to Improve Your Website's SEO In Under An Hour

5 Tips to Improve Your Website's SEO In Under An Hour


Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Learn 5 easy ways to boost your site’s search engine optimization. From titles and descriptions to the right URL, get tips to improve your rank on Google.

The History of the Dollar Bill

by Square @ Business Resource Center | Town Square

One of the most intriguing and recognizable aspects of the United States of America is its currency. The dollar bill especially holds keys to the country's story. With its unique look and esoteric symbolism, the dollar bill could even be considered a legitimate work of art. The origin and subsequent modifications of the first dollar bill offer an interesting look into the history of a burgeoning sovereign nation. A simple examination of early currency, including dollar bills and silver certificates, can help history buffs and inquisitive consumers understand the social, political, and financial trajectory of a nation intent on supporting itself.

The First Dollar Bill

The path toward adopting the dollar bill was one that was littered with obstacles. While the government was keen to incorporate paper money into its currency system, the public was skeptical and didn't initially trust that paper could be just as valuable as traditional silver and gold. Eventually, paper currency became successful, at least in part due to war efforts. As the government saw an increased need to finance the Civil War, they began issuing paper notes, which could be instantly traded for coins when requested. The existence of these notes and their introduction into society is what paved the way toward the modern currency system we enjoy today, including notes that are worth different different denominations. Salmon P. Chase graced the front of the first dollar bill, which was issued in 1862. As the treasury secretary under President Abraham Lincoln, he was a fitting choice to usher in this new and modern type of paper currency.

Designs and Symbols on the Dollar Bill

The first dollar bill's design was notable for its distinct look. Its large size, portrait of Chase, and prominent designs gave it an appearance that mirrored modern bank checks. While current dollar bills have a treasury seal printed with green ink, the original seal was printed in red. Thirty-four spikes around the seal were intended to symbolize the 34 states of the Union at the time. Phrases were incorporated into paper money in both English and Latin. As the nation grew older, more modifications to the dollar bill's design were made, including the later adoption of the "In God We Trust" motto.

Changes in the Dollar Bill

The year of 1869 ushered in a new era of the dollar bill, as it was redesigned and incorporated one of its most recognizable features: a portrait of George Washington. In order to compensate for rising manufacturing costs, the government decided in 1929 to reduce the size of the dollar bill by approximately 30 percent. In 1990, the government began to invest in security features, including polyester threads and microprinting, on paper currency in an attempt to curb counterfeiting. Interestingly, the general look of the note is dictated by law.

Silver Certificates

As a tactic to try and convince Americans to use paper money instead of coins, silver certificates were issued in 1878. Silver certificates were intended to replace the use of silver coins in everyday transactions and came in varying denominations from $1 to $1,000. As the primary type of currency used in American society at that time, silver certificates became popular and well-known even among circles of skeptical individuals who preferred using traditional hard and weighty coins due to their convenience and the inherent value of the precious metal they contained. Though initial pressings of silver certificates were worth at least $10, the first dollar version of the silver certificate was introduced in 1886 and featured Martha Washington, the wife of George Washington, on its face. Until 1968, silver certificates could be redeemed for their value in silver with the U.S. Treasury. Fluctuations in silver prices in the mid-20th century resulted in Congress discontinuing silver certificates as well as the use of silver in coinage.

How to Create a Beautiful Logo

by Taira Sabo @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Loco for logos!

The post How to Create a Beautiful Logo appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

Hello world!

by pkmonockus@gmail.com @ SEO Explained Simply – A Beginner's Guide in Plain English

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

The post Hello world! appeared first on SEO Explained Simply - A Beginner's Guide in Plain English.

How to Create a Magazine Website with WordPress

by M Saud @ CyberChimps

WordPress is the most popular platform for creating blogs and websites of all description. However, there are times when you ...

The post How to Create a Magazine Website with WordPress appeared first on CyberChimps.

Hurricanes Escalate US Climate Change Debate on Social Media

by Natalie Severt @ Unamo Blog

Is it wrong to discuss climate change during climate disasters? Scott Pruitt, the Administrator at the Environmental Protection Agency (EPA), says that it is. He told CNN in a phone interview that it’s “misplaced” to “focus on the cause and effect of the storm” during the storm. So, did anyone listen to him? Apparently not. […]

Blogging Trends Mid-2017: Did We Predict Them Correctly?

by Lindsay Flanagan @ MemberPress

At the beginning of the year we did some research on the predicted blogging trends for 2017. Now that we’re halfway through the year, we’re curious as to whether those predictions have come to pass. Moreover, we want to be sure the tips we offered are still accurate and effective for making your blog stand […]

How to Use Customer Feedback Loops to Reduce Churn

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Churn is a fascinating thing. When users keep coming back month after month, it helps you grow your business rapidly and it makes you a very happy business owner. But when you’re losing more customers than you’re gaining, it can spell disaster for your business. What makes it frustrating is that you don’t always have […]

How Voice Search is Changing the SEO Game

by Ruth Eschenheimer @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

"Ok Wix, what's voice search?"

The post How Voice Search is Changing the SEO Game appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

Choosing A Design Company

by Synthia Nadal @ Old City Web Services

It’s surprising how many times in our first-time client consultations we ask what brought the client to us and their answer is all too often “Google.” Well Google is how you found us, but what made you consider us (or any company for that matter) for your project? So, what is your criteria for choosing a […]

The post Choosing A Design Company appeared first on Old City Web Services.

Harnessing the Power of Customer Feedback and Reviews [Webinar with Yelp]

by Square @ Business Resource Center | Town Square

Customer retention is very important for your business’s bottom line and its long-term growth. You’ve probably heard that it costs at least five times as much to acquire a new customer as it does to retain a current one. But did you know that a five-percent increase in customer retention can boost profits up to 95 percent? (That’s according to a study by Bain & Company.)

There are a lot of ways that you can bolster retention — social media, email marketing, a blog, a loyalty program — but feedback is one of the key ways to make sure your customers keep coming back. Whether it’s through online reviews or email, feedback lets your customers feel heard and gives you insight into how to improve your products, services, and customer experience. It’s a win-win.

Get Started with Square Loyalty

Keep customers coming back.

Try it free for 30 days

We partnered with Yelp to dig into how businesses can use feedback to create loyal customers — focusing specifically on public online reviews and private customer feedback. In our webinar (video above), we cover:

  • Why feedback matters
  • How to respond to feedback
  • How to get more feedback
  • How to use feedback to grow your business

Want to learn more about customer retention? Here are some other articles to check out:

The Easiest Ways to Get More Repeat Customers
Building Customer Loyalty — Best Practices That Drive Results
How to Turn Loyal Customers into Brand Evangelists

15 Strategies to Encourage Customers to Leave Business Reviews

by linchpinseo @ Linchpin SEO ///

One of the quickest ways to grow your customer base is by good old word-of-mouth marketing. This is an extremely effective strategy and is completely free for a business, as their customers are doing the client-getting for them. In the technologically advanced world we live in, word-of-mouth is no longer face-to-face, rather, it’s done through […]

Thank You For Doing What You Do

by Square @ Business Resource Center | Town Square

To all the small-business owners out there: Square thanks you for taking the risk and answering the call to start your own business. We appreciate your desires, trials, and triumphs—everything you do to realize your dreams. You are the reason we go to work every day. This video is a tribute to all the passion, effort, and dedication you put into your craft.

Featured Square Merchants:

  • Beau Bien Fine Foods
  • Astor Row Café
  • Rancourt & Co.
  • Distillery Lane Ciderworks
  • Scarlett Garnet Jewelry
  • SWAT Wildlife
  • Rustica Bakery
  • Whisk: a Sustainable Bakeshop
  • Krewe du Brew Coffee House
  • The Barber Sharp
  • Regla De Oro Gallery
  • Taceaux Loceaux
  • Sump Coffee
  • The Peacock Room
  • Butter Bakery Café
  • Cartel Coffee Lab
  • Hot Indian Foods
  • Just Baked
  • Salt & Cedar
  • Maysles Documentary Center
  • Arbor Care
  • Cherokee Street Bikes

Full Transcript:

“My expectation of my life was different than what it’s become, I was told, ‘You go to school, and you go to college for four years, you’ll get a job, and there’s always gonna be security. That has not proven to be true.’”

“I couldn’t find a job, and when all else fails, work for yourself. It’s my passion, and love. It’s a lot more liberating than anything else you can do.”

“I went into business after college, and started doing a couple little craft fairs, and then you realize I can maybe do this and support myself.”

“My wife and I said, ‘Well, let’s start a coffee shop.’ We dove in with both feet, and it’s history from there.”

“As entrepreneurs, we’re inherently risk-takers. It’s our job to be out there paving the way.”

“The most challenging part of being a small business owner is everything.”

“‘Can I do this on my own?’”

“With all of the reward that’s yours, all the responsibility is yours.”

“There’s nobody else to blame for your successes or failures and that’s a lot of pressure.”

“It can really get you down and it can be very, very hard at times.”

“So there’s lots of surprises, and lots of little pitfalls along the way:”
“finding your customers and marketing,”
“paperwork,”
“all of your bills,”
“the capital to grow,”
“the retail and distribution channels,”
“getting licenses and permits,”
“just having enough time.”

“But, it’s worth it. I love it. I love what I do every day and I feel really happy that this is what I get to spend my time doing.”

“That passion carries you through everything that’s hard.”

“That really is the entrepreneurial spirit is to be able to take a hit and get back up. And that people are willing to take a risk again, and again, and again.”

“Persistence, patience, and dedication would be what you need if you want to be successful as a small business. It’s just forcing yourself to get up and do it every day ’cause you’d rather do this than anything else.”

“It really means a lot to be able to work towards what you ultimately want in life. And it makes me feel really good about what I do.”

“We do one thing, and I think we do it well. And the best part is connecting with that passion every day.”

“It was a really fun journey, and it’s allowed us to grow a lot, and to grow a company that we believe is making an impact on its community.”

“I just really want people to be happy.”

“If you have an idea, you should do it. You should do it.”

“Stick with it. And never give up.”

“This is so the way to go.”

“And I think, anybody could start a business. Anybody could be successful.”

“I do sit down every now and then and watch. There’s a real sense of joy and pride in thinking, ‘I made this. I made this happen.’”

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The Guide To Website Taxonomy For Users and SEO

by linchpinseo @ Linchpin SEO ///

What is a website taxonomy? Taxonomy creation is the process of creating a classification system for a website. One of the most notable examples of a taxonomy is the species classification system. There are many ways of implementing a taxonomic system on your website that will provide a better user experience and help your search engine […]

Patent and Trademark Information for Your Business

by Square @ Business Resource Center | Town Square

Trademarks

The first numbered patent was created in 1836. Since this time, businesses and manufacturers have begun trademarking products and services as a means of setting them apart in the marketplace. Companies can trademark logos to protect and distinguish them from other business symbols. An organization uses a business trademark as it builds a company image. Corporate symbols that are trademarked are protected from unauthorized use by other parties under trademark law. Filing for trademark protection involves submitting a trademark registration through the Patent and Trademark Office, which is a division of the U.S. Department of Commerce. The process involves a business meeting the requirements for a trademark prior to protection. These requirements state that trademark use must be connected with commerce. In addition, a mark must be distinctive. It must specifically identify or distinguish goods as being connected with one company.

Copyright

Original works of authorship such as music, books, academic writing, and other intellectual projects fall under copyright protection. Copyright law covers original works that are either published or unpublished. Visual arts also fall under the parameters of copyright protection. Copyright basics state that any work that someone created after January 1, 1978, has automatic copyright protection from the moment the person created it. This protection lasts for the term of the creator's life plus 70 years after death. Anything created before 1978 also has federal copyright protection under the same intellectual property guidelines. Some copyright exceptions exist. Under the definition of copyright, these exceptions include any works that have not been written or recorded. Other exceptions include short phrases, slogans, titles, and lists of ingredients. Common property that cannot be traced to a specific origin or originator also escapes copyright law. Copyright violations are commonly known as piracy. Piracy issues are widespread thanks to the easy availability of intellectual property on the Internet. Copyright law also covers computer software, giving the copyright owner rights to reproduction, distribution, and display of the software.

Patents

When an inventor or researcher designs a new product or invention, a patent license can protect the property and the rights of the inventor. The Patent and Trademark Office grants patents for new and useful inventions that are determined to be "non-obvious." Patent law states that the patent period spans 20 years from the date an inventor files a patent application. The patent gives the inventor the exclusive rights to the invention, which prevents others from making or selling the item during the patent period. Patents granted by the United States are valid only in this country. Three types of patents include utility patents, design patents, and plant patents. After creating an invention, an inventor or researcher can begin the patenting process. This process involves determining whether the item is patentable. Specific patent rules are in place, establishing required criteria for a patent. After determining that a product is patentable, the next step involves conducting research of patents to see if someone else has already patented the item. Searching for patents can be a time-consuming process. Some people opt to hire a patent agent to assist with the process of finding patents. After concluding the research phase, the next step is filing for the patent with the Patent and Trademark Office.

Branding Your Business

Awareness about branding has grown in the business world in recent years. More companies are realizing that their brands are an important and valuable asset, and they are setting branding priorities to achieve goals. In the most basic terms, a brand represents a company to consumers. Consumers can see a brand and have an immediate idea about a company's reputation and the products or services provided. Brands also represent the marketing efforts of a company. A number of brand myths exist. Brands are not logos or identities in and of themselves. Instead, brands are the customers' ideas and feelings about products, services, and companies. As companies seek to define their corporate brands and to create brand identity, it's important to create a defined brand strategy to achieve these goals. Branding a business entails creating a company personality and defining company characteristics and values as a public entity. This process will likely involve branding new products as they are developed and released. Fusion branding is another relevant process, which involves moving forward after merging companies. Better branding doesn't just happen, but with helpful branding tips, business owners can create viable and reputable identities that resonate with consumers. A professional website with credit card processing available and an active blog are among things that are useful to have when branding a business.

Frustrated With Your Website and Internet marketing?

by btvbill @ Vermont Web Design, Web Hosting and Development

As the web becomes more complicated and crowded it’s easy to see why many business owners become frustrated with their website, social media and Internet marketing plans. Read below or contact us now at 802-233-3261 if you’d like to kick your web marketing campaign back into high gear. So why are so many business owners frustrated with their websites and web marketing? Here’s why: Back in the late 1990’s all you needed was a website. You could literally “set it and forget it”. Those were the glory days and early beginnings of websites. Most businesses didn’t have a clue about websites or email and getting a first page ranking in Yahoo (the number one search engine in pre-Google days) was relatively easy. Fast forward to 2017 where it seems everyone is on the web, fighting tooth and nail for the coveted first page search results in Google.  Social media evolved and everyone rushed to Facebook, Instagram, Pinterest, etc., in an attempt to market their businesses online. Your Facebook Page Organic Posts is Actually Seen By Only 2% of Your Fans from Hubspot: A study from Edgerank Checker found that between February 2012 and March 2014, organic reach for the average […]

The post Frustrated With Your Website and Internet marketing? appeared first on Vermont Web Design, Web Hosting and Development.

4 Ways to Prepare Your Business for the Holidays

by Natalie McElwee @ Old City Web Services

Fall is just a few days away, and that means the holidays will be here before you know it. While it seems like we’re still in the midst of summer, people start prepping for the holidays months in advance. According to the National Retail Foundation, more than half of consumers begin research in September and October […]

The post 4 Ways to Prepare Your Business for the Holidays appeared first on Old City Web Services.

Can I Do SEO Myself? | imFORZA Blog

Can I Do SEO Myself? | imFORZA Blog


imFORZA

Curious about whether or not you can do SEO for yourself? Get our take in this straightforward article.

Payments 101: How to Get Set Up and Manage Payments [WEBINAR]

by Square @ Business Resource Center | Town Square

There’s a lot to think about when you start a business — naming, choosing a location (or if you’re online, building a site), determining a business structure, obtaining licenses, registering for taxes. And there’s even more to think about once you’re running it — inventory, payroll, marketing, etc.

But the most important thing to get in order when you run a business is payments. After all, even if you started a business to fulfill a passion, you still want to get paid.

So put this at the top of your list: You need to determine what kind of payments you are going to accept, how you accept those payments, and how you manage those payments.

If it sounds like a lot, don’t worry, we have you covered.

Dave Talach, Square’s head of payment products, recently joined Mark Vega, program manager at BusinessBlocks, for a discussion that covers everything you need to know about payments, including how to get started with a payment system that will grow with your business.

A Guide to International SEO: Strategies and Guidelines

by Natalie Severt @ Unamo Blog

You have a business. Your business has a website. You use localized keyword research and traditional SEO tactics to help your business rank well online. You have a diversified backlink profile and high domain authority. Congratulations! But now you want to expand. And this is where it gets complicated. How do you create an international […]

How to Write a Newspaper Column

How to Write a Newspaper Column

by @ How to of the Day

Writing a newspaper column provides space for a columnist to share their opinions or analyze a chosen topic using their own voice. While a newspaper column does afford a lot of room for freedom, there are certain conventions that should be followed to write an effective column. By learning how to present your subject in an interesting way and how to present your writing in a straightforward manner, you can write a successful newspaper column that engages your audience.

A Pivotal Step to Get Past Your Fear of Writing

by Leslie Newman @ Goins, Writer

Don't be afraid to reach out with your words and take the hand of the one walking behind you. Your story will make a difference to someone who desperately needs to hear what you have to say. Find the courage to act on your calling and take that monumental first step. Without it, those immeasurable things that could touch another life and mark true success in your writing journey will never have the opportunity to come about.

How Guest Posting Helped Us Get Massive Organic Traffic to Niche Content

by Alex Chris @ Digital Marketing Tips

You read the obituaries for guest posting every so often. People say guest posting is dead, guest posting isn’t effective, and you should stop doing it. I can say from first-hand experience that guest posting is — without a doubt — the most effective strategy I’ve seen for growing organic traffic, especially if your content […]

How to Schedule Tweets on Twitter Using TweetDeck

How to Schedule Tweets on Twitter Using TweetDeck

by @ How to of the Day

Scheduling Tweets on Twitter will help you to grow your account. This practice allows you to maintain an online presence on social media at times you’re unavailable and cannot post Tweets in real time. Twitter's TweetDeck tool allows you to schedule Tweets for any time.

Membership Site or Affiliate Site: Which One Should You Create?

by Joe Fylan @ MemberPress

If you want to make money online, there are two proven methods for doing so: affiliate marketing and creating membership sites. Both options work well to help generate income from your website. So which one should you choose? In this article we’ll cover the pros and cons of membership sites versus affiliate marketing to help […]

How to Leverage Behavioral Analytics In Your Growth Strategy

by Today's Industry Insider @ The Kissmetrics Marketing Blog

If you’re obsessed with growth, you know how important it is to have a super detailed growth strategy. You and data are BFFs, right? Great, but you also need to understand the context that surrounds that data. I know that sounds a little dense, but bear with me. What I mean is that information alone […]

How to Improve Your Website's Google Ranking

How to Improve Your Website's Google Ranking


Lifewire

Google uses a variety of methods to determine which pages are displayed first. Their exact formula is a secret, but there are a few things you can do.

How to Leverage Behavioral Data with Segment

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Behavioral Data is Critical for Driving Growth Tracking customer event data, such as for Kissmetrics’ behavioral analytics solution, is an integral part to any successful online business–but I bet you already knew that. You might also know that installing Kissmetrics tracking code across your platform is relatively straight forward, though it can get complex depending […]

5 Tips to Increase Responses from Your Online Surveys

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An online survey can be a wonderful way to figure out what exactly your audience is thinking at a particular ...

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The Best Responsive Slider Plugin is Now Free!

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Data suggests that you have only 15 seconds or fewer to capture your visitor’s attention. If you fail to do so, ...

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Website Audit Report for a Diagnostic Health Check

by Daniel Lacroix @ Directional Preference

The post Website Audit Report for a Diagnostic Health Check appeared first on Directional Preference.

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

Generate more leads with Shopify and BigCommerce plugins

by John Habib @ Vertical Response Blog

Easily collect customers' contact information that flows right to your VerticalResponse account

The post Generate more leads with Shopify and BigCommerce plugins appeared first on Vertical Response Blog.

Facebook Changes Advertising and Backlinks are Still Important

by SiteMgr @ Ignite Visibility

This week: 404s are eating into your crawl budget, Facebook rolls out new changes in its advertising, and backlinks are still an important ranking signal. Here’s what happened this week in digital marketing. Big Changes in Facebook Advertising Facebook is making sure that its advertisers get top-notch service with some upcoming changes. First, Facebook has...

The post Facebook Changes Advertising and Backlinks are Still Important appeared first on Ignite Visibility.

Finding Meaning in Mission Work

by Natalie McElwee @ Old City Web Services

It’s no doubt that we have a talented team here at Old City Web Services, but one of our favorite things about each person on staff is that they all have passions and talents that make them awesome individuals. We’re a family here, and when one of our family members achieves accomplishments, we want to […]

The post Finding Meaning in Mission Work appeared first on Old City Web Services.

How to Get Discovered As an Actor

How to Get Discovered As an Actor

by @ How to of the Day

There are many ways to get discovered as an actor. Gaining substantial training as an actor and networking with television, film, and/or theater professionals can help. Additionally, take on as many roles as possible, even if they are minor or seem unimportant. Finally, work hard to improve the quality of your acting with each project you take on.

Part 1: SEO Explained Simply - what is SEO? - SEO Explained Simply - A Beginner's Guide in Plain English

Part 1: SEO Explained Simply - what is SEO? - SEO Explained Simply - A Beginner's Guide in Plain English


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Learn about SEO and apply some basic techniques on optimising your website for search engines. This is SEO explained simply!

How to Clean a Bristled Hairbrush

How to Clean a Bristled Hairbrush

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Routine hairbrush cleaning is an often-overlooked part of hygiene maintenance. From oil and grime build-up to dandruff and leftover hair product transferring between family members, roommates, or partners, routine cleaning of your hairbrush is important. An old hairbrush can be revitalized and its lifetime extended simply by removing collected hair, cleaning with an agent, and properly drying.

Why It’s Important to Backup

by Natalie McElwee @ Old City Web Services

Last week, we talked about the importance of preparing your business for hurricane season. In the preparation steps we talked about, we mentioned backing up important documents to an offsite location. No matter the forecast, backing up is an important habit to incorporate into your day-to-day operations. Backing up not only protects your documents in […]

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What is Google RankBrain and why you should care?

by Alex Chris @ Digital Marketing Tips

Google ranking algorithms are no longer run exclusively by humans. A new machine learning technology called RankBrain has entered the game of search and it’s now responsible for the majority (if not all) of Google’s search results. What is RankBrain’s impact on SEO and what Digital marketers need to know about this new buzz word? […]

E-Commerce 101: Sell Big with Weebly and Square [VIDEO]

by Square @ Business Resource Center | Town Square

Having a strong online presence and utilizing an omnichannel commerce strategy is increasingly important. So whether your business has been around for five months or 50 years, a website can be a key contributor to your success.

To help you get started, Christina Dam, product marketing lead at Square, recently sat down with Vitaly Odemchuk, head of design at Weebly, and Kim Chappell, Weebly’s head of communications, at General Assembly SF to discuss web design and omnichannel best practices.

They were joined by business owners Paige and Chris Curtis of Alibi Interiors and Jeff and Justin Wiguna of Kiju Coffee, who spoke with the crowd about their e-commerce experiences.

During the event they discussed:

  • Best practices for designing a great website, including creating a catchy headline and selecting key visuals for your site
  • How to build a seamless omnichannel strategy
  • How to optimize your marketing practice to save time and stay creative

How to Make Money Off Your Art: 3 Things You Absolutely Have to Do

by Jeff Goins @ Goins, Writer

In each of seasons of life, I would share my dream with an adult, and they would always say the same thing: You can't make a living off art. You'll starve. And so I believed them. These were, after all, adults. The first decade of my adult life was spent pursuing safer and more predictable paths. I worked in a call center, then a nonprofit as a marketing director, which was a job I held for seven years. During that time, I kept feeling like I was missing something. Something creative.

Five Steps to Making Great Blog Posts

by Vairo Kremanis @ CyberChimps

A blog is a key to engagement with your business’ target demographic. By generating fresh, in-depth samples of your ideas, ...

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SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

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The History of American Entrepreneurship

by Square @ Business Resource Center | Town Square

The United States has entrepreneurialism deeply rooted in its history as the country was founded and settled by risk takers and innovators looking for new opportunity. Americans are raised learning about inventors such as Thomas Edison and Benjamin Franklin while entrepreneurs such as Henry Ford and Andrew Carnegie are also celebrated. In the late 1970s, the United States was the first country to embrace entrepreneurial endeavors while ditching managerial capitalism.

The start of American entrepreneurship dates back to settlers engaging in trade and barter with Native Americans which resulted in mutual benefit for both parties. Following the entrepreneurial endeavors of early settlers, entrepreneurship flourished in the period following the American Civil War. Rapid growth of the communication and transportation industries due to the expansion of mining and agriculture allowed entrepreneurs to easily find success.

By the later part of the 19th century, entrepreneurs were considered among the elite. Westerward expansion and the creation of the railroad led farmers to move west, prompted by governmental incentives and subsidies for industries such as railroad, banking, and land acquisition. This led to tremendous opportunities for profit, again allowing entrepreneurship to flourish. During the late 19th century, entrepreneurship can be underscored for creating capitalists, innovators, prospectors, financiers that could provide funding, and business men who were not only creating startups but expanding pre-existing businesses.

In more recent times, the industry probably most well known for creating successful entrepreneurs is the tech industry. Apple and Microsoft helped to lead the way for entrepreneurs in the tech industry. The late Steve Jobs, CEO and co-founder of Apple, as well as Bill Gates, Microsoft founder, embody the creative energy that is so important to entrepreneurship in the United States. Industry heavyweights such as Gates and Jobs represent the hard work and tenacity that often makes a successful entrepreneur.

Throughout the history of the United States, immigrants have also played a significant role in entrepreneurship. A high number of immigrants go on to start their own businesses upon settling in America. Some studies have even suggested that immigrants to the United States are more likely to become self-employed.

Entrepreneurs have always been and continue to be an integral part of the American economy. Entrepreneurs spur a large number of new jobs and according to research are less responsive to downturns in the economy.

Famous Entrepreneurs Throughout History
  • Thomas Alva Edison- Edison is considered by many to be the greatest inventor of all time. He is credited with more than one thousand U.S. Patents for various inventions including the phonograph and the lightbulb. Edison’s work on electricity also led to the world’s first power plant.
  • Henry Kaiser - Kaiser began his entrepreneurial career in 1914 with a pavement company. In the years following, he built a series of hugely successful companies in the steel, construction, ship building, car manufacturing, and healthcare industries. Kaiser is perhaps most well known for creating the Kaiser Permanente health maintenance organization.
  • Oprah Winfrey - Oprah Winfrey is widely known as a daytime talkshow host. She went on to parlay her fame into a global brand and has launched a television network, magazine, radio show, website, and has published multiple books. Winfrey has also taken an active role in a variety of theater and movie productions through her company, Harpo productions.
  • Benjamin Franklin - Franklin was one of the founding fathers as well as being one of the first entrepreneurs. He invented many products including the lightning rod, bifocal glasses, and the Franklin stove. Franklin is also credited with creating America’s first free library.
  • Henry Ford - Henry Ford is known for creating the first car, a Model T, that helped to drastically expand people’s range of movement. Ford is also credited with creating the first moving assembly line, which signaled the breakthrough of the Industrial Age in America.
  • Steve Jobs - The late Steve Jobs was one of the founders of Apple. He and partner Steve Wozniak created an operating system and went on to create multiple products including computers, cell phones, tablets, music players, and more. Apple continues to be an innovator in the tech field and consistently releases new products.
  • Andrew Carnegie - After Andrew Carnegie’s family business collapsed at the time of the Industrial Revolution, he began working as a railroad assistant and invested his money. He went on to create Carnegie Steel which grew into a huge company. Carnegie spent the later part of his life donating to various charitable causes.

5 Great Tips to Boost Your Web Development Skills

by Rank Executives @ Rank Executives

Web development skills and qualifications are in high demand. As the web continues to grow and more businesses opt for an online presence, web developers will continue to be needed....

The post 5 Great Tips to Boost Your Web Development Skills appeared first on Rank Executives.

3 tips to wake up nonresponders and boost email open rates

by Contributing Author @ Vertical Response Blog

Don't give up on email nonresponders. We walk you through three tips to wake them up and give your email open rates a boost

The post 3 tips to wake up nonresponders and boost email open rates appeared first on Vertical Response Blog.

Search Engine Optimization Success and The Google Game

by linchpinseo @ Linchpin SEO ///

If you’re playing the Google Game – that is, trying to get your site ranked higher in Google – you’ll need to employ the most modern SEO practices and pull out all of the stops. That means using all of the SEO campaign tactics that allow some websites to outrank much larger organizations, many that […]

WhatsApp Announces New Business App

by John E Lincoln @ Ignite Visibility

WhatsApp is changing the way it does business. This article takes a dive into the who’s, what’, and why’s of the latest news from WhatsApp. Brands will be seeing big changes in the way they use WhatsApp. Though used less widely in the US, the app is currently the most popular messaging app in the...

The post WhatsApp Announces New Business App appeared first on Ignite Visibility.

Important SEO Ranking Factors for Success

by Just for Websites @ Just for Websites

What are the most important SEO ranking factors? This is an issue that many new to SEO (search engine optimization) face. Not only is this a multi layered question. Important SEO ranking factors are always changing and often difficult to understand. Luckily, many of the most important factors have stayed the same since the beginning […]

The post Important SEO Ranking Factors for Success appeared first on Just for Websites.

SEO for Idiots: The 10 Basics of Blogging Search Engine Optimization

SEO for Idiots: The 10 Basics of Blogging Search Engine Optimization


Blog Tyrant: Start a Successful Blog

Last Update May 30th, 2016 Recently Kelci asked me over on my Facebook Page about SEO for idiots. I decided to do a full post on it (isn't she lucky?) because it is such a cool and expansive topic. So what exactly was her question? Found your blog the other day and have learned MUCH more than the previous 100 blogs I had found combined. I see that you have an article about SEO secrets below but I was wondering if you can direct me to like an 'SEO for idiots' type of thing... I really need to understand the

What Makes a Good Marketing Email?

by Rachel Abrams @ ThriveHive

Marketing emails are an easy and effective way to stay top of mind with current and potential customers. They’re inexpensive, action-oriented, and guess what? Everyone checks […]

The post What Makes a Good Marketing Email? appeared first on ThriveHive.

How to Run an Online Store that Puts SEO First

by Alex Chris @ Digital Marketing Tips

There’s never been a better time in history to put together an ecommerce business. With a growing audience of eager online shoppers and a variety of useful tools at your fingertips, it’s increasingly easy, affordable and effective, if you go about it in the right way. The online marketplace is already saturated with ecommerce entrepreneurs […]

15 Pinterest-Worthy Picnic Ideas for Labor Day

by Nathaly Schneider @ Official Wix Blog | Web Design & Small Business Tips to Promote Your Site

Make this long weekend a labor of love

The post 15 Pinterest-Worthy Picnic Ideas for Labor Day appeared first on Official Wix Blog | Web Design & Small Business Tips to Promote Your Site.

What Is SEO and Why Does It Matter? | Constant Contact Blogs

What Is SEO and Why Does It Matter? | Constant Contact Blogs


Constant Contact Blogs

What is SEO and how can it benefit your business? Learn more about how search engines rank websites and how you can influence the results.

Why Loyalty and Punch Card Programs Are a No-Brainer

by Square @ Business Resource Center | Town Square


Basic psychology: People are more likely to frequent businesses where they can get some free stuff. The data backs this up. A recent study by 3Cinteractive found that 62 percent of U.S. shoppers make more store visits or purchases as a direct result of interaction with mobile loyalty programs.

So what’s the holdup for small businesses?

Well, traditional carry-in-your-wallet punch cards are a pain to manage and track. For one, you print out all those cards only to have your customers lose or forget about them. And secondly, it’s pretty impossible to evaluate whether or not your program is actually helping to bolster your bottom line. So with all of these inefficiencies, the payoff isn’t exactly there.

But digital loyalty programs get rid of all these pain points. Square Loyalty, a completely customizable punch card program, is baked right into your Dashboard and your customers’ digital receipts.

The tool automatically tracks and rewards your customers for repeat purchases and visits. What’s more, you can tailor the program by selecting how often you want to reward customers (number of punches), what customers get as a reward (by percentage or dollar amount off), and how much they need to spend in order to get a punch.

But if you’re still on the fence about whether a loyalty program makes sense for your business, here are a few things to consider:

Get Started with Square Loyalty

Keep customers coming back.

Try it free for 30 days
It’ll get you more sales.

Returning customers are much more valuable than repeat customers. They tend to spend a lot more than first-timers when they come back in. So targeting them is worth the investment — and a loyalty program is one of the most direct ways to do that.

It’s low cost.

The only investment you have to make here is that free tenth cup of coffee. Which is not a lot when you think about those nine other coffees that you might not have sold if it weren’t for your loyalty program. What’s more, customers are likely to spend a bit more each time they come in. As Square seller Swamp Rabbit Cafe and Grocery in South Carolina reports, “Some customers are actively trying to earn punches by spending the minimum amount per punch ($5) to get the five-percent-off reward. They’re both spending more and coming back more often.”

It’s quick to set up.

The beauty of Square Loyalty is that it takes just minutes out of your day. You can “set it and forget it” right within the Customers tab of your Dashboard. Simply customize the punches and rewards to fit your business, and Square takes care of the rest, automatically tracking everything for you. And after each purchase, your customers automatically see how many more punches they need — it’s right there in their Square digital receipt.

It gives you valuable insights.

Square Loyalty helps you track the program’s impact on your bottom line and spot trends in your customers’ behavior. You can track the number of customers enrolled, the total punches, and the total redemptions. This is all super-valuable data to help you make informed decisions about where to allocate more time and effort.

It separates you from the pack.

This one is pretty simple. Say there are three specialty coffee shops on your block. Where are people more likely to head? The one that offers them a free cup for their repeat business.

It builds your customer lists.

Loyalty programs can offer an incentive for your customers to provide their email address when they sign up for your Loyalty program. This helps build up your customer lists, which you can then target with marketing email — alerting them to things like sales, events, or announcements (which you can do right from Square Marketing).

It helps with customer relationships.

You establish deeper relationships with your customers if they come in more often. And your customers are more likely to come in a lot — and talk up your business to their friends — if you make them feel appreciated with a loyalty program.

In short, a digital loyalty program like Square Loyalty is worth the very little time, effort, and money needed to get it up and running.

Learn more about how Square Loyalty can help you grow your business.

5 Lies You Tell Yourself About Your Analytics (And How to Fix It)

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Consulting data is good. But being a slave to data is not. There is such a thing as being too data-obsessed. Confirmation bias pops up. And you miss the good, albeit, intangible stuff that comes along with your efforts. The solution is to uncover those biases and misunderstandings that lead you astray. It’s not easy. […]

How to Approach Link Building and Boost your SEO

by Alex Chris @ Digital Marketing Tips

Off page SEO or Link building is still one of the most important elements of an SEO campaign. What I will explain below is how to approach link building for a new website and why this is different from building links to an already established web property. In addition, I will give you some tips […]

Why I Created a Conference in a World of Too Many Conferences

by Jeff Goins @ Goins, Writer

The world doesn’t need another conference. There are enough summits and meet ups and festivals to last a few lifetimes. And we certainly don’t need another writers’ conference. But what there may be room for, what we just might need, is not another busy extravaganza with every minute of the schedule packed to the max, but rather, a place to breathe and be. An experience that leaves you changed.

On-Page vs Off-Page SEO

by ThriveHive @ ThriveHive

Advancements in search engine capabilities, as well as their widespread use among consumers, have shifted marketing priorities of businesses big and small today. It’s no longer […]

The post On-Page vs Off-Page SEO appeared first on ThriveHive.

How to Become a Rockstar: Interview with Manafest

How to Become a Rockstar: Interview with Manafest

by Jeff Goins @ Goins, Writer

Attending a live concert makes you wonder what it'd be like to stand on stage, surrounded by your band, playing to a crowd of screaming fans. Few people have never fantasized about being a rockstar in their own way, but how is it possible? In a world saturated with distractions and noise, it's difficult to stand out from the crowd. With barriers to entry in every industry nearly obliterated by the Internet and social media, everyone has a voice. Which is both a challenge, and an opportunity.

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