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Search Engine Marketing for Hotels: Making Sense of Organic and Paid

Search Engine Marketing for Hotels: Making Sense of Organic and Paid


Vizlly

To drive more bookings at a lower cost, you need to increase traffic to your hotel website. For this, you need a mix of organic and paid search initiatives.

7 Biggest PPC Nightmares Sinking Your ROI

by Today's Industry Insider @ The Kissmetrics Marketing Blog

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, […]

10 Ways to Incorporate Social Media into Your Trade Show

by Jamie Heathcote @ Millennium Marketing Solutions

With much anticipation, trade show season is fast-approaching! There are many ways to boost your booth traffic and put your business out there before, during, and after the show. Integrating social media into your trade show and event marketing plan is a great way to enhance your business’ presence. Our social media, promotional product, and trade […]

The post 10 Ways to Incorporate Social Media into Your Trade Show appeared first on Millennium Marketing Solutions.

12 Ways to Boost Your Online Marketing

by Zorana Radovic @ eMarketing Institute

In today’s world, online marketing is a powerful tool that could determine the success of a business. Many newly-founded businesses don’t know and will never know the ways of traditional marketing. For them, online marketing is a reality. It’s a way to reach customers, it’s a way to promote and sell. To gain success in […]

The post 12 Ways to Boost Your Online Marketing appeared first on eMarketing Institute.

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

What Is SEM? PPC & Paid Search Marketing Explained

What Is SEM? PPC & Paid Search Marketing Explained


Search Engine Land

Everything marketers need to know about SEM, PPC & Paid Search Marketing. Authoritative daily news, search advertising tips & tactical How To Guides for PPC

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

Programming Innovation: Get Customer Reviews Through Text Messaging

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

The GoLocalReviews.com Text Review App (Demo video at the bottom of this article) With an ever-increasing number of savvy consumers searching the internet for local products and services, the impact of reviews on a local business’s continued success is becoming more and more apparent. Because of this, City Ranked Media developed the GoLocalReviews.com App (patent […]

The post Programming Innovation: Get Customer Reviews Through Text Messaging appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

How to Beat Work Stress: DOM Style

by Adriana Parra @ Direct Online Marketing

   If you look up the phrase “team building definition” on Google, the top answer is:   “the action or process of causing a group of people to work together effectively as a team, especially by means of activities and events designed to increase motivation and promote cooperation.”   DOM’s Break It Ups Here at […]

The post How to Beat Work Stress: DOM Style appeared first on Direct Online Marketing.

Expert SEO Quiz

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

Consider yourself an Expert at SEO in 2015? Take our quiz and find out how you rank. As with any quiz pertaining to SEO, some answers can be argued to be right or wrong. The below quiz is based upon White Hat SEO practices, as well as search engine rules, so answer accordingly.

The post Expert SEO Quiz appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

Global e-commerce set to grow 25% in 2015

by Samantha @ gramercy global media Inc.

Market research firm eMarketer projects e-commerce sales will eclipse $3.5 trillion within the next five years. The web will account for 7.3% of global retail sales this year, growing to 12.4% by 2019. The fast-growing Asia-Pacific market is expected to fuel a 25% year-over-year increase in global e-commerce in 2015. EMarketer projects North American e-commerce sales […]

SEO Code Innovation: Targeting SEO Through GPS Location

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

GPS Targeted SEO We here at City Ranked have been busy testing, retesting, and refining SEO tactics based upon GPS coordinates of web enabled devices. Most internet enabled devices manufactured in the last few years including laptops, tablets, and smartphones have some sort of GPS locating feature built into them. These features are being used […]

The post SEO Code Innovation: Targeting SEO Through GPS Location appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

Why Your Team Needs a Growth Manager

by Sherice Jacob @ The Kissmetrics Marketing Blog

Growth hackers…growth managers…growth marketers — startups these days are all about growth. But are these titles just different names for the same kind of job? And if you’re a startup, which type should you hire and why? This article will help shine some light on one of the hottest and most lucrative jobs in the […]

Do You Own Your Website Domain? The Common Mistake Made by Hoteliers

Do You Own Your Website Domain? The Common Mistake Made by Hoteliers

by Leonardo @ Vizlly

Your website domain is incredibly valuable to your hotel. It’s a part of your intellectual property, essential to your digital marketing, and helps drive revenue through direct bookings. Because it's so valuable, you can't afford to entrust someone else to purchase it for you. Here's what can happen if you do...

Search Engine Journal - Marketing News, Interviews and How-to Guides

Search Engine Journal - Marketing News, Interviews and How-to Guides


Search Engine Journal

Helping marketers succeed by producing best-in-industry guides and information while cultivating a positive community.

Homepages Rarely Convert Because These 6 Elements Are Often Ignored

by Today's Industry Insider @ The Kissmetrics Marketing Blog

No, this headline isn’t clickbait. This article does contain critical homepage elements that are often overlooked. And you might be ignoring them. In fact, the examples I share here are a sure sign that many marketers still ignore critical homepage elements. And conversions are lost for these simple reasons. I’m not going to rehash what […]

Five holiday marketing tips for Eugene businesses

by Jason Miller @ RG Media Company

It’s the biggest shopping season of the year and people are increasingly going online during the holidays. With this in mind, it is important to refine your marketing strategy to attract new customers and to stay connected with current customers. Shoppers go online for inspiration 64 percent of smartphone shoppers turn to mobile search for... Read more »

The post Five holiday marketing tips for Eugene businesses appeared first on RG Media Company.

What is search engine marketing (SEM)? - Definition from WhatIs.com

What is search engine marketing (SEM)? - Definition from WhatIs.com


SearchContentManagement

Search engine marketing (SEM) is a method of advertising to help companies' content rank higher by search engines.

Meet the Speaker: Mitch Larson of Aimclear

by Grant Tilus @ MnSearch

Fall is coming up fast, so keep enjoying the summer breeze while you still can. Soon those fresh green leaves that you remember seeing a few months ago will be getting...

The post Meet the Speaker: Mitch Larson of Aimclear appeared first on MnSearch.

Meet the Summit Speaker: Krista Seiden of Google

by Grant Tilus @ MnSearch

We had the opportunity to interview several of our highly anticipated speakers for the 2017 MnSearch Summit. Keep reading to learn a little more about Krista, her career advice and her interest...

The post Meet the Summit Speaker: Krista Seiden of Google appeared first on MnSearch.

Supercharge Search and Shopping with Similar Audiences

by Leland Reed @ Direct Online Marketing

 When Google released Retargeting Lists for Search Ads (RLSA) in 2014, it took time for marketers to discover just how powerful the tool is. In case you’re not familiar with RLSA, the ads work a lot like site retargeting: targeting users who have already interacted with your site in some manner, only with text ads […]

The post Supercharge Search and Shopping with Similar Audiences appeared first on Direct Online Marketing.

6 tips for making a logo part of your email campaigns

by Contributing Author @ Vertical Response Blog

Don't embark on a logo design project without considering how a new logo will work with your email marketing efforts

The post 6 tips for making a logo part of your email campaigns appeared first on Vertical Response Blog.

Real Estate Digital Marketing Seminar with Google

by Jason Miller @ RG Media Company

You’re invited to our real estate digital marketing seminar! Co-hosted by Google, you will learn how to effectively target your customers and how online advertising can help your business grow. When: Wednesday, March 15, 9-9:45 a.m. (Please arrive at 8:30 a.m. for coffee and pastries) Where: RG Media Company, 3500 Chad Drive, Eugene Speakers Raluca... Read more »

The post Real Estate Digital Marketing Seminar with Google appeared first on RG Media Company.

Search Engine Marketing Eugene | RG Media Company

Search Engine Marketing Eugene | RG Media Company


RG Media Company

We are a certified Google and Bing Partner. Our team can help you get started with your SEM campaign.

Dynamics Online Invites You to Attend an Exclusive Google Partners Event!

by Veronica Blue @ Dynamics Online

B2B Digital Marketing with Dynamics Online & Google   Dynamics Online will co-host a free event with Google to help business leaders better understand and utilize digital advertising. This event consists of a livestream broadcast presented by two of Google’s premier thought leaders.   All registrants will have the opportunity […]

Style, Dahlink: Looking Great on a Budget

by Stephanie Studer @ DFWSEM

Mike Esordi saves you money, makes you look great Playwright August Wilson said, “Style ain’t nothing but keeping the same idea from beginning to end. Everybody got it.” But how do you put your best style foot forward without breaking the bank? At July’s DFWSEM event, Mike Esordi offered some insight on how to get […]

Meet the Summit Speaker: Ayat Shukairy of Invesp

by Grant Tilus @ MnSearch

We had the opportunity to interview several of our highly anticipated speakers for the 2017 MnSearch Summit. Keep reading to learn more about Ayat’s career advice, her interest in AI, and...

The post Meet the Summit Speaker: Ayat Shukairy of Invesp appeared first on MnSearch.

Why Segmentation is Vital to Your Marketing Success

by Sherice Jacob @ The Kissmetrics Marketing Blog

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s […]

Online Marketing Institute - Search Engine Marketing

Online Marketing Institute - Search Engine Marketing


Online Marketing Institute

SEO TacticsPaid SearchAdWords

How To Fetch & Render (Almost) Any Site

by screamingfrog @ Screaming Frog

From time to time, we’ve struggled to get access to Google Search Console quickly from a client to perform a fetch and render. Or, we’ve just wanted to perform a fetch and render on a third party site that isn’t verified to us, to understand how it renders, or test...

How to Market Your Blog on Social Media – 7 Incredibly Easy Tips

by Guest Blogger @ BlogPress

Below is a list of seven easy tips to market your blog on social media. Many bloggers underestimate the potential of social media as a traffic generation tool. They limit their social media marketing efforts to sharing updates of new blog posts and important events. But social networks are an important source of referrals, as anyone […]

The post How to Market Your Blog on Social Media – 7 Incredibly Easy Tips appeared first on BlogPress.


How to Market Your Blog on Social Media – 7 Incredibly Easy Tips was first posted on January 25, 2017 at 1:52 pm.

What is Search Engine Marketing? - SEM, PPC, Paid Search

What is Search Engine Marketing? - SEM, PPC, Paid Search


Hiring | Upwork

Search engine marketing (SEM) uses paid search ads to get more web traffic through desktop or mobile web search.

Insights From Google Marketing Next

by Ray Kirsch @ Dynamics Online

Google Marketing Next 2017 Google is constantly evolving. Products such as Google My Business, AdWords and Analytics are regularly updated, and machine learning is now a core component of Google’s search algorithm. Google’s 2017 annual Marketing Next seminar focused on machine learning and user journeys. Out with Mobile-Friendly; In With […]

Are You Retailer? Don’t Miss Our Upcoming Google Bites Event!

by Kelley Trosko @ Millennium Marketing Solutions

Need help marketing your retail business? Join us for a thought provoking seminar on Digital Marketing for the Retail Industry. In today’s digital world, the shopping process continues to evolve, affecting buyers’ path to purchase and ultimately the conversion. Our Google Partner speakers will explain how retailers can get ahead by adjusting their advertising strategies […]

The post Are You Retailer? Don’t Miss Our Upcoming Google Bites Event! appeared first on Millennium Marketing Solutions.

Expert Interview Series with Pete Williams, PreneurMarketing.com

by Salesgenie (drewl) @ Salesgenie

The post Expert Interview Series with Pete Williams, PreneurMarketing.com appeared first on Salesgenie.

Optimize Your Hotel’s Facebook Page to Drive More Direct Bookings

Optimize Your Hotel’s Facebook Page to Drive More Direct Bookings

by Leonardo @ Vizlly

Get practical tips for how to improve your hotel's visibility in Facebook search results, and how to optimize your Facebook page to convert visitors into direct bookings.

Adobe Advertising Cloud Q&A with Simon Peel, Global Media Director at Adidas

by Ryan Levitt @ Digital Marketing Blog

Q1) Why did Adidas select TubeMogul (now Adobe Advertising Cloud) to be its DSP of choice?   A1) Adidas has [...]

The post Adobe Advertising Cloud Q&A with Simon Peel, Global Media Director at Adidas appeared first on Digital Marketing Blog.

More Posts Don’t Necessarily Lead to More Fans: Sports

by Amanda @ Clickable - The Marketing ROI Dashboard Company

As a corollary to a previous white paper on the relationship between the number of posts and engagement in social media in the consumer industry, we have gathered data for the sports world. Take a look at our results here: NFL Teams In the NFL the team that posts the most, among the teams that

The post More Posts Don’t Necessarily Lead to More Fans: Sports appeared first on Clickable - The Marketing ROI Dashboard Company.

Search Engine Marketing: The Alchemy of Our Age

Search Engine Marketing: The Alchemy of Our Age

by Mitch Rothschild @ Entrepreneur: Latest Search Engine Marketing Articles

Search engine marketing turns data into gold for you and your company.

Going the extra distance goes a long way

by Salesgenie (drewl) @ Salesgenie

The post Going the extra distance goes a long way appeared first on Salesgenie.

What Is SEM? Does SEM Include SEO?

What Is SEM? Does SEM Include SEO?


Bruce Clay, Inc. Blog

Google and digital marketing leaders define SEM as exclusively paid search. The history of the term's 2001 coining and evolving use tells a richer story.

Search Engine Marketing Services (SEM) - Dex Media

Search Engine Marketing Services (SEM) - Dex Media


Dex Media

Make the most of your advertising dollars with our Search Engine Marketing Services. Build a powerful local SEM campaign tailored to your business.

Press Release: Bluetent Launches 3 Holiday Rental Sites and Airbnb Distribution in Australia and New Zealand

by Julia Whipple @ bluetent

Summary: Bluetent, the premier marketing agency for professional holiday rentals in North America, recently launched three eCommerce integrated websites in Australia; providing accommodation managers the ability to accept real-time reservations...

The post Press Release: Bluetent Launches 3 Holiday Rental Sites and Airbnb Distribution in Australia and New Zealand appeared first on bluetent.

Here’s how to stay in front of your best prospects this summer

by InfoUSA @ infoUSA

The busy travel season is upon us, and now it’s more important than ever to make sure your message reaches your target audience when they’re at work, home, or on the go by leveraging digital marketing campaigns. This means your marketing needs to follow your audience whether on mobile devices, websites, or in-store at shops they visit.

The post Here’s how to stay in front of your best prospects this summer appeared first on infoUSA.

Mobile SEO Missteps That Will Come Back to Haunt You

by SearchEngineOptimization @ Simply Design

Mobile users have become just as important, if not more so, than desktop users when it comes to your search engine optimization practices. If you’re not reaching or keeping your mobile users, you’re missing out on a huge possible customer base. Mobile SEO isn’t quite the same as desktop SEO, and it comes with its […]

The post Mobile SEO Missteps That Will Come Back to Haunt You appeared first on Simply Design.

3 questions to ask before hiring a web advertising company

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

Know the right questions to ask a web advertising company Hiring a reputable Internet Advertising company for your small business  may seem like an easy task.  There are many choices out there when it comes to website marketing, search optimization and search marketing companies.  Unfortunately the decision to hire a reputable company to handle your […]

The post 3 questions to ask before hiring a web advertising company appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

How to create an effective email marketing campaign [INFOGRAPHIC]

by John Habib @ Vertical Response Blog

Use our checklist to create a great email campaign in eight easy steps

The post How to create an effective email marketing campaign [INFOGRAPHIC] appeared first on Vertical Response Blog.

What is Search Engine Marketing (SEM)? - Definition from Techopedia

What is Search Engine Marketing (SEM)? - Definition from Techopedia


Techopedia.com

Search Engine Marketing SEM Definition - Search Engine Marketing (SEM) is a process by whi

Meet the Speaker: Britney Muller of Moz

by Grant Tilus @ MnSearch

  If you were able to attend the MnSearch Summit last month. You might be wondering, how do we follow that up? Well, don’t worry, we’ve got you covered. This...

The post Meet the Speaker: Britney Muller of Moz appeared first on MnSearch.

Hostels Attract Young, Mobile Travellers

by Stephanie Krausse @ Digital Marketing Blog

When some people think of hostels, they imagine cheap, spartan lodgings. But many of today’s hostels offer amenities rivalling any [...]

The post Hostels Attract Young, Mobile Travellers appeared first on Digital Marketing Blog.

What Is Search Marketing?

What Is Search Marketing?


Search Engine Land

What Is Search Marketing? Search Marketing encompasses: SEO: Earning traffic through unpaid or free listings SEM: Buying traffic through paid search listin

Marketing Day: AMP links at large, August’s top 10 YouTube video ads & FTC news

by Amy Gesenhues @ Marketing Day – Marketing Land

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Facebook’s, Instagram’s and Snapchat’s audience size estimates compareSep 15, 2017 by Tim Peterson Facebook’s and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those […]

Marketing Day: RhythmOne buys YuMe, link building campaigns & the duopoly dilemma

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Top 4 Reasons Why #Hashtags Matter

by Jamie Heathcote @ Millennium Marketing Solutions

Hashtags are everywhere, or in case you haven’t made it to the 21st century, it used to be the pound sign. You see this tic-tac-toe board on Facebook, Twitter, Pinterest, Instagram, at events, and even on commercials and movie trailers. You might find yourself wondering, “What’s the deal with these hashtags?” Don’t worry, you’re not […]

The post Top 4 Reasons Why #Hashtags Matter appeared first on Millennium Marketing Solutions.

Free WordPress Training – Pages and Posts

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

Free WordPress Training Class Only 2 spots remaining City Ranked Media will host a free WordPress training event on December 16, 2016 starting at 1:00 pm. This training will focus on basics of using WordPress, the WordPress dashboard, publishing new content to the web, as well as simple SEO tactics you can use to increase the […]

The post Free WordPress Training – Pages and Posts appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

Marketing Day: Live chat best practices, the holy grail of engagement & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Marketing Day: Twitter Teams on mobile, Ads.txt adoption & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Search Engine Optimization & Online Marketing

Search Engine Optimization & Online Marketing


Search Engine Optimization & Online Marketing

Located In Philadelphia. Serving The World. Steel Media: A Google Certified Partner

Marketing Mistakes Costing You Money

by SearchEngineOptimization @ Simply Design

Is your company making the most of its presence online? Many businesses tend to jump blindly into online marketing out of necessity, but may find themselves entangled in a mess of mistakes. If you want to make sure your company earns the sort of ROI it deserves with its web marketing, here are a few […]

The post Marketing Mistakes Costing You Money appeared first on Simply Design.

Search Engine Marketing Albuquerque | Adwords for Business - SEM

Search Engine Marketing Albuquerque | Adwords for Business - SEM


Simply Design

Learn about the fastest growing online advertising method in the world. We know the intricacies of SEM in many mediums allowing us to grown your business.

Capitalize on Back-to-School Shopping With These 3 Marketing Tips

Capitalize on Back-to-School Shopping With These 3 Marketing Tips

by Christi Olson @ Entrepreneur: Latest Search Engine Marketing Articles

If you want to be found ahead of your competitors, you've got some marketing homework to do.

Google Places and Local Business Marketing Best Practices for Success

by mli @ Search Engine Marketing – Online Marketing Institute

The post Google Places and Local Business Marketing Best Practices for Success appeared first on Online Marketing Institute.

Google AdWords Label Update: When Less Green Is More Green

by Ray Kirsch @ Dynamics Online

Google Updates Green Ad Labels…Again Several months ago, I covered Google’s implementation of green ad labels within the paid search results. At the time, Google was replacing yellow labels with solid green ones. The internet speculated that the was move rooted in color psychology. The yellow ad label was more […]

A New Year’s Resolution for Business Owners – Understand SEO in 2017

by s @ Cloud Wise Academy

One of our affiliated companies, the Digital Revolution Radio Show, wrote a blog article about our upcoming search engine marketing class and what an opportunity it is to understand SEO. Take a look: A New Year’s Resolution for Business Owners – Understand SEO in 2017

The post A New Year’s Resolution for Business Owners – Understand SEO in 2017 appeared first on Cloud Wise Academy.

Mobilegeddon 2017—Are you ready?

by platypusadmin @ Platypus Local

It’s a bird…it’s a plane…it’s mobilegeddon! Get ready, set and go. Are you ready? If you haven’t heard of Mobilegeddon 2017, then you need to call your tech guru immediately; and if you don’t have one, get one…fast. Mobilegeddon refers to the new mobile-first Index by Google, in which they will create and rank search […]

The post Mobilegeddon 2017—Are you ready? appeared first on Platypus Local.

Facebook and social media marketing at RG Media Company

by Jason Miller @ RG Media Company

Social media is a critical tool for businesses of any size to connect with their customers. We offer social media services including account and ad management. Whatever your goal may be, we will work closely with you to target your customers and to meet objectives. Take a look at just some of the strategies we... Read more »

The post Facebook and social media marketing at RG Media Company appeared first on RG Media Company.

What Makes an Effective Email Marketing Campaign

by Zorana Radovic @ eMarketing Institute

People send and receive up to 200 emails per day on average (Radicati). A staggering fact, you have to admit. However, not all of those emails get through to the recipients. Some are left unread, and some don’t even pass the email filters and end up buried in the junk folder. Still, email marketing has […]

The post What Makes an Effective Email Marketing Campaign appeared first on eMarketing Institute.

A successful digital marketing clinic at RG Media Company

by Jason Miller @ RG Media Company

In partnership with Google, RG Media Company hosted a webinar for real estate agents on Wednesday, March 15. We were thrilled to have the opportunity to discuss how to expand digital marketing for more than 30 professionals in our community. Thank you to all who attended our event! For those of you who missed this... Read more »

The post A successful digital marketing clinic at RG Media Company appeared first on RG Media Company.

Marketing Day: The new attribution challenge, adding chatbots to your arsenal & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

5 Tactics That Haven't Worked For Digital Marketers Until Now

5 Tactics That Haven't Worked For Digital Marketers Until Now

by Eric Samson @ Entrepreneur: Latest Search Engine Marketing Articles

Ignoring conventional wisdom could be just the shakeup businesses need to position companies online and increase their sales.

Search Engine Marketing Articles | TM Blog

Search Engine Marketing Articles | TM Blog


Trademark Productions

Learn more about search engine marketing and trends in the industry from the internet marketers at Trademark Productions.

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

Tourism & Digital: Rethinking the Customer Experience

by Olivier Binisti @ Digital Marketing Blog

According to a 2016 study by the National Union of Family Associations, 40 percent of French people do not take [...]

The post Tourism & Digital: Rethinking the Customer Experience appeared first on Digital Marketing Blog.

The Undeniable Power Of Search Engine Marketing

The Undeniable Power Of Search Engine Marketing


Jeffbullas's Blog

Search engine marketing isn't just about dropping a few words into a search bar. It's present in everything we do from social media to finding a restaurant.

3 Ways Content Marketing is More Than Just Managing a Blog

by brandonshutt @ Online Marketing Institute

Editor's Note: Josh R Jackson is a contributing editor at BestMarketingDegrees.org. To compliment the brand new content marketing classes in our updated catalog, he joins us to explain the responsibilities of a content marketing master.   After spending hours and hours of planning and posting content, many content marketers slip into thinking their role is simply an exercise […]

The post 3 Ways Content Marketing is More Than Just Managing a Blog appeared first on Online Marketing Institute.

Meet the Summit Speaker: Ross Simmonds of Hustle & Grind

by Grant Tilus @ MnSearch

We had the opportunity to interview several of our highly anticipated speakers for the 2017 MnSearch Summit. Keep reading to learn more about what Ross sees as the mistakes marketers are...

The post Meet the Summit Speaker: Ross Simmonds of Hustle & Grind appeared first on MnSearch.

Search Engine Marketing Coordinator job at Cendyn in Boca Raton, FL

Search Engine Marketing Coordinator job at Cendyn in Boca Raton, FL


JobScore

There are currently 16 jobs open at Cendyn. Learn more about our Search Engine Marketing Coordinator opportunity and more.

Image Production: New Challenges to Boost Creativity and Productivity

by Olivier Binisti @ Digital Marketing Blog

In my previous article about tourism and digital, I noted the importance of images, and that 79 percent of Internet [...]

The post Image Production: New Challenges to Boost Creativity and Productivity appeared first on Digital Marketing Blog.

How to Take Advantage Of The New Quora Advertising Platform

by Nikki Powley @ Direct Online Marketing

    Since 2009, Quora has been a platform for users to ask questions and get answers. The content of questions spans more than 400,000 topics from technology, psychology, sports, business, and more.   Quora also features more than 40 million monthly US users that create and expand content daily. Considering how large their user […]

The post How to Take Advantage Of The New Quora Advertising Platform appeared first on Direct Online Marketing.

Local Search Best Practices

by mli @ Search Engine Marketing – Online Marketing Institute

The post Local Search Best Practices appeared first on Online Marketing Institute.

How To Audit Backlinks In The SEO Spider

by screamingfrog @ Screaming Frog

There’s plenty of reasons you may wish to audit backlinks to a website, whether it’s to check the links are still live and passing link value, they’ve been removed or nofollowed after a link clean up, or you want to get more data on the links which Google Search Console...

Grow Your Client Base with Direct Mail

by InfoUSA @ infoUSA

Direct Mail Marketing from InfoUSA is the perfect way to find new clients. In fact, we’ve been helping people just like you take advantage of direct mail services, and its benefits, for a long time.

The post Grow Your Client Base with Direct Mail appeared first on infoUSA.

Bet(a) You Didn’t Know About the AdWords Update

by Anna Davis @ Direct Online Marketing

  Google has recently updated its rules for exact match keywords with a looser, close variant matching. Before we get into the details of what that means for your AdWords account let us back up a step. Exact match keywords are words or phrases that will only allow your ads to show if that exact word […]

The post Bet(a) You Didn’t Know About the AdWords Update appeared first on Direct Online Marketing.

Google Drops Instant Search

by Gary Steel @ Search Engine Optimization & Online Marketing

“Google has decided to remove Google Instant, so they can focus on ways to make Search even faster and more fluid on all devices.” This is the “instant results” that appear as you type on a computer. We are still evaluating this for Philly Search Engine Marketing clients and will be offering a positioning piece […]

Email Marketing + Facebook = Dynamite Marketing Campaigns

by DFWSEM @ DFWSEM

Harness the power of email campaigns to drive Facebook ad success Event Details Speaker: Andrew Choco of Directive Consulting Date August 9, 2017 Schedule 6:00 pm – Registration & Happy Hour 7:00 pm – Presentation 8:15 pm – Networking Location NOAH’s Event Center 2251 N Greenville Ave Richardson, TX 75083 Plenty of FREE parking available […]

Google AdWords Expanded Text Ad Character Limits & Tips

by Ray Kirsch @ Dynamics Online

On July 26, 2016, Google launched new expanded text ads (ETA). The new expanded text ads are designed to capitalize on the change in search preference from desktop to mobile devices. The new ad format allows advertisers more control over their ads. They also provide the user with more info […]

SEM, SEO, Oh My! Search Engine Marketing Explained.

SEM, SEO, Oh My! Search Engine Marketing Explained.


The Balance

Definition of engine marketing as it applies to marketing a home business

Marketing Day: Facebook Instant Articles update, Google Display Network & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

How to Attract Guests Online with Killer Visual Content

How to Attract Guests Online with Killer Visual Content

by trivago @ Vizlly

Visual content: When it's good, it's great for marketing a hotel online. When it's not, it doesn't do anybody any favors. In fact, it can discourage travel shoppers from booking. After price and location, photos play the biggest role in influencing the guest's booking decision. Learn how powerful visuals can help you win more bookings.

3 Benefits of Search Engine Marketing for Business

3 Benefits of Search Engine Marketing for Business


Nuanced Media

Search Engine Marketing (SEM) is one of the most cost efficient ways to reach a target market for a small, medium or large business.

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

What is search engine marketing (SEM)? definition and meaning

What is search engine marketing (SEM)? definition and meaning


BusinessDictionary.com

Definition of search engine marketing (SEM): Internet marketing method that focuses on purchasing ads which appear on the result pages of search engines such as Google. Many search engines offer ways for individuals or businesses to purchase ...

The clear way to drive the message home

by Salesgenie (drewl) @ Salesgenie

The post The clear way to drive the message home appeared first on Salesgenie.

Drill Down Into Key Segments to Understand and Improve Your Funnel

by Today's Industry Insider @ The Kissmetrics Marketing Blog

The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning, and the last report they check before leaving for the weekend on a Friday. All serious analytics tools have some version of a funnel report, with differing degrees of flexibility and features. Some […]

Decoding SEO: Understand What Your Consultant is Telling You

Decoding SEO: Understand What Your Consultant is Telling You

by Andrew Raso @ Entrepreneur: Latest Search Engine Marketing Articles

All you know is that you want your website at the top of online consumer searches. Working with, and understanding, your SEO consultant, will help you get there.

Google Launches New Search Results Interface For Tablets

by Miguel @ gramercy global media Inc.

Google has launched a brand-new interface for searchers on tablet devices. The new interface is very different from the old tablet design, which was a combination of mobile and desktop design in one. This tablet view uses a form of card-like results, with a skinnier top bar navigation and a lot of white space on […]

Getting Started with Automated Email Marketing

by Sherice Jacob @ The Kissmetrics Marketing Blog

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it […]

JSON-LD Schema Structure for Local SEO

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

New SEO Schema Markups Released and Tested First it might be helpful to explain what schema markup is. Back in 2011, the main search engines Google, Yahoo and Bing embarked on a collaborative project to develop code markup to help search engines understand what a specific website (or page on a website) is about. Implementing […]

The post JSON-LD Schema Structure for Local SEO appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

The State of SEO in Travel: 13 Eye Popping Statistics

The State of SEO in Travel: 13 Eye Popping Statistics

by Leonardo @ Vizlly

To win more direct bookings, you need to drive more website traffic. And for that to happen, your website needs to be “discoverable” by search engines. We’ve compiled the following Infographic to help you understand the true impact of SEO in the travel industry today, and where to focus your SEO efforts.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

Pinterest for Business – Beginners’ Guide

by Zorana Radovic @ eMarketing Institute

If you’re looking for new opportunities to grow your business and expand your reach, one of the ways you can achieve this goal is through marketing on social media. While Facebook, Twitter, and LinkedIn have this status of social networks businesses are most likely to turn to, there are other social networks that are often […]

The post Pinterest for Business – Beginners’ Guide appeared first on eMarketing Institute.

360i

360i


360i

Forrester's Search Wave 2016 leader, 360i's search marketing services help brands move past traditional paid search and SEO, investing in envelope-pushing staff and innovation to drive bottom line results.

Search Engine Marketing | A Cloud Wise Academy course

Search Engine Marketing | A Cloud Wise Academy course


Cloud Wise Academy

Search Engine Marketing with Chauncey Haworth will guide you through the basics of SEO and content management. This course is perfect for business owners.

8 Common Small Business Marketing Challenges (and How to Overcome Them)

by ThriveHive @ ThriveHive

In today’s competitive market, starting a small business is hard enough, let alone growing it. Small business owners have to juggle historical information, current priorities, future […]

The post 8 Common Small Business Marketing Challenges (and How to Overcome Them) appeared first on ThriveHive.

Clickable acquires Talkwheel to help brands create conversations with their customers

by Brynn Smith @ Clickable - The Marketing ROI Dashboard Company

Talkwheel, a company that offers a unique way to visualize customer conversations, has been acquired by Clickable. Founder and CEO Jeff Harris said that Talkwheel has seen its revenue grow by about 400 percent annually over the past two years. At the same time, there’s been “a lot of consolidation going in the social media marketing

The post Clickable acquires Talkwheel to help brands create conversations with their customers appeared first on Clickable - The Marketing ROI Dashboard Company.

Local Map Optimization: How to Rank Your Business Higher in Google

by Ray Kirsch @ Dynamics Online

Guide to Improve Google Maps Rankings What Is Local Search Engine Optimization? Local SEO focuses on improving search result rankings within specific geographic locations. If I do a Google search for “Ice cream in Cleveland,” Google serves me specific results based on my geographic location. The prime local search ranking […]

Best Practices of SEO

by mli @ Search Engine Marketing – Online Marketing Institute

The post Best Practices of SEO appeared first on Online Marketing Institute.

5 Effective Twitter Marketing Examples: Learn from the Best

by ThriveHive @ ThriveHive

As of this year, Twitter boasts more than 328 million active users per month. No doubt, this is a platform you should be using to market […]

The post 5 Effective Twitter Marketing Examples: Learn from the Best appeared first on ThriveHive.

The Three C’s of Creating Content for Mobile Users

by brandonshutt @ Online Marketing Institute

Editor's Note: Josh R Jackson is a contributing editor at BestMarketingDegrees.org. To compliment the brand new mobile marketing classes in our updated catalog, he joins us to discuss three rules for developing effective mobile content.   Near the end of 2016, Zenith forecast that 75% of online content consumption will be mobile by the end of 2017. Combine […]

The post The Three C’s of Creating Content for Mobile Users appeared first on Online Marketing Institute.

Implementing Digital Marketing for Your Business

by SearchEngineOptimization @ Simply Design

As computers and smartphones become more and more accessible, their presence in our lives continues to change many aspects of society, including marketing. Promoters and advertisers used to solely rely on the use of television ads, promos in newspapers, and other strategies of spreading the word about their products and services. However, it’s plain to […]

The post Implementing Digital Marketing for Your Business appeared first on Simply Design.

AdWords History Timeline Published

by Jason Lock @ Screaming Frog

For those of us who have been in paid search since before AdWords was on the scene, it’s easy to forget the details about when certain “features” were released, and in what form they first appeared. For those who are newer to the industry, it’s probably hard to imagine the...

Andrew Choco Showed Us His Moves

by Timothy Huneycutt @ DFWSEM

His Email and Facebook Marketing Moves, That Is! Directive Consulting’s Andrew Choco flew into town last week from the OC to teach us all how to combine Email Marketing and Facebook Ads to create dynamite marketing campaigns – and boy did he deliver the goods! From creating custom and lookalike audiences in Facebook, to best […]

Cool Blog Writing Tips to Maximize Reader Engagement

by Guest Blogger @ BlogPress

Imagine taking a bite of fresh apple pie… While your mouth starts filling with saliva, your brain is probably serving you a big plate of associations. The right kind of crust on that pie, the aromas – cinnamon, rosemary, nutmeg… These turn ordinary meal into an unforgettable one. What about your blog writing then? How […]

The post Cool Blog Writing Tips to Maximize Reader Engagement appeared first on BlogPress.


Cool Blog Writing Tips to Maximize Reader Engagement was first posted on November 16, 2016 at 12:45 pm.

How to Start Affiliate Marketing with the Best Affiliate Programs of 2017

by Raghav Haran @ Oberlo

In this post, I’ll show you how to implement and create your own affiliate program, how to partner with the right affiliates, and how much to pay them through commission.

The post How to Start Affiliate Marketing with the Best Affiliate Programs of 2017 appeared first on Oberlo.

How to Promote Products in Search Engines

by Kirk Hiner @ Dynamics Online

Using SEO to Promote Products in Search Engines Unlike with retail stores, online sellers can’t rely on too much help from the manufacturers to sell products. Packaging artwork has less impact online than it does on a store shelf, and all those carefully selected marketing terms and bullet points get […]

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

How to Use Search Engine Marketing | Marketing MO

How to Use Search Engine Marketing | Marketing MO


Marketing MO

Understanding how to use search engine marketing effectively is an important skill for every marketer. Here's a guide for using SEO and SEM.

DFWSEM | Dallas/Fort Worth Search Engine Marketing Association

DFWSEM | Dallas/Fort Worth Search Engine Marketing Association


DFWSEM

The Dallas/Fort Worth Search Engine Marketing Association’s goal is to promote search engine marketing in the DFW Area.

4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company

by Today's Industry Insider @ The Kissmetrics Marketing Blog

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top […]

Business Owners: Take The 30 Second Online Marketing Challenge

by Gary Steel @ Search Engine Optimization & Online Marketing

Here are 2 quick tests to determine if your business is Local Search Engine Optimized. The tests should take no more than 30 seconds each. Go ahead, give it a try! Test 1: The Mobile Phone Test While you are in your place of business ask Siri: “Where Are The Best {insert your business category} […]

Get the Most from Google Analytics Report

by Zorana Radovic @ eMarketing Institute

There’s no doubt that Google Analytics is an essential tool to utilize in your online marketing strategy. However, the data you get from Google Analytics aren’t always accurate, nor are they always actionable. To get the most out of it, the tool demands customization and refinement to make the data work for you. This kind […]

The post Get the Most from Google Analytics Report appeared first on eMarketing Institute.

How to Use Storytelling to Connect with Travel Shoppers Emotionally

How to Use Storytelling to Connect with Travel Shoppers Emotionally

by Leonardo @ Vizlly

Storytelling creates an emotional connection with travel shoppers, which can help drive more business for your hotel. Get hotel marketing ideas to make your website content more memorable.

Google is removing all Right Hand Side Ads on SERPs worldwide

by Miguel @ gramercy global media Inc.

As reported and confirmed by numerous sources, Google will no longer be showing AdWords ads on the right hand side of its search results pages. Beginning Friday 19 February, ads will now only show ads at the top and bottom of the SERP. Although it may increase the number of ads from three to four if […]

Everything Hotels Need to Know About Guest Reviews

Everything Hotels Need to Know About Guest Reviews

by Leonardo @ Vizlly

10 years ago, travel shoppers were not flocking to review sites before booking hotels, but now it’s a given that prospective guests conduct their research before booking. In the long run, careful management of online guest reviews will help drive more bookings and increase your revenue.

Two Must-Know Digital Marketing Trends You Need to be Aware of in 2017

by Veronica Blue @ Dynamics Online

Happy New Year! We’re well into January, which means 2016 is officially in the books. Of course it also means there are exciting new things in the digital marketing space to look forward to in 2017. Staying on top of these changes will help ensure that your business continues to […]

How to Make Sense of all the Social Clutter

by Brynn Smith @ Clickable - The Marketing ROI Dashboard Company

Sramana Mitra, founder of One Million by One Million (1M/1M), gave us a nice write-up on our ROI dashboards: “Social networking has captured the imagination of users and businesses alike. More and more businesses today are using the social web for marketing.According to the CMO Survey, spending on social media outlets such as Facebook and Twitter,

The post How to Make Sense of all the Social Clutter appeared first on Clickable - The Marketing ROI Dashboard Company.

Search Engine Marketing Maryland | Millennium Marketing

Search Engine Marketing Maryland | Millennium Marketing


Millennium Marketing Solutions

Millennium Marketing provides effective Search Engine Advertising Campaigns on Google, Bing, and Social Media. Contact our experienced experts.

Adobe Primetime Q&A with Andy Bell, Chief Engineer of Channel 4

by Adobe UK @ Digital Marketing Blog

As browser vendors demand changes to video player formats, broadcasters across Europe are having to make the switch over from [...]

The post Adobe Primetime Q&A with Andy Bell, Chief Engineer of Channel 4 appeared first on Digital Marketing Blog.

SEO: The Beginner's Guide to Search Engine Optimization from Moz

SEO: The Beginner's Guide to Search Engine Optimization from Moz


Moz

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.

Don’t Neglect Your Google My Business Listing

by Eron Cohen @ Millennium Marketing Solutions

Recently, I did a search for an apartment complex in Gaithersburg, Maryland. As Google often does in response to a local search, they presented me with a knowledge graph of the property as part of the search results. Rather than show me a photo of the apartments or the exterior, I was shown an overflowing […]

The post Don’t Neglect Your Google My Business Listing appeared first on Millennium Marketing Solutions.

Have You Tried Facebook Ad Scheduling?

by cblair @ Clickable - The Marketing ROI Dashboard Company

Facebook’s Ad Scheduling has been out for over a month now – and it’s wonderful. Here is a brief run down and a few suggestions on ways to use this feature. Ad scheduling allows you to start and stop campaigns at specific times, regardless of time zone. For example, an Ad Set scheduled to shut

The post Have You Tried Facebook Ad Scheduling? appeared first on Clickable - The Marketing ROI Dashboard Company.

Partners connect with Google

by Miguel @ gramercy global media Inc.

Come and join us on September 28th at 11:30 am at our New York City office for the latest mobile trends, research, and insights to help businesses reach customers in all their moments of need. Find out more about how we can help you grow your business! Sign up here today. https://partnersconnect.withgoogle.com/event/gramercy-global-media-inc  

6 Types of Online Advertising for Your Business

by ThriveHive @ ThriveHive

As new technology continues to change how we use the internet, marketers continue to find new ways to reach their audiences. While there are many free […]

The post 6 Types of Online Advertising for Your Business appeared first on ThriveHive.

Real Estate Video Marketing With YouTube

by Z57 Marketing @ Z57, Inc.

In an industry that thrives on visual appeal, adding real estate video marketing to your marketing strategy can really help your business grow. Being successful on YouTube requires creativity and planning, but most of all it requires effort and a clear understanding of what your goal is. Here are a few tips to get you started […]

The post Real Estate Video Marketing With YouTube appeared first on Z57, Inc..

Google Chrome Ad Blocker Coming Soon

by mcriswell @ Direct Online Marketing

 WHAT!?! Google is Blocking Ads?!   In the last few weeks you have undoubtedly heard about the Google Ad Blocker, the latest plans for Chrome, which involves a built in ad blocking tool. As a digital marketer this may sound alarming, but not to worry. Google isn’t trying to block all of our ads, just the […]

The post Google Chrome Ad Blocker Coming Soon appeared first on Direct Online Marketing.

Google AdWords Labels Go Green

by Ray Kirsch @ Dynamics Online

AdWords Labels Are Officially Turning Green After months of testing, Google has finally decided to officially roll out green AdWords labels. Prior to this, they were a bright yellow color. The green labels clearly blend more naturally with the search results. One would think the green color increases ad blindness […]

22 Ways To Analyse Logs Using The Log File Analyser

by screamingfrog @ Screaming Frog

Log Files are an incredibly powerful, yet underutilised way to gain valuable insights about how each search engine crawls your site. They allow you to see exactly what the search engines have experienced, over a period of time. Logs remove the guesswork, and the data allows you to view exactly...

Marketing Day: Becoming an analytical marketer, holiday shopping forecasts & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

100% FREE Search Engine Marketing Course & Certification

100% FREE Search Engine Marketing Course & Certification


eMarketing Institute

Get a 100% FREE search engine marketing course, FREE ebook & FREE certification. Get certified today at eMarketing Institute | www.emarketinginstitute.org

Integrating content categorization into your SEO strategy

by Jason Miller @ RG Media Company

Categorizing content to specific areas of a website results in a better user experience. How? Users are exposed to targeted, focused content that match their interests. It can also contribute to the impact of your SEO strategy. Content categorization and SEO Content categorization contributes to search engine optimization (SEO), a necessary component of website development... Read more »

The post Integrating content categorization into your SEO strategy appeared first on RG Media Company.

What Makes a Good Marketing Email?

by Rachel Abrams @ ThriveHive

Marketing emails are an easy and effective way to stay top of mind with current and potential customers. They’re inexpensive, action-oriented, and guess what? Everyone checks […]

The post What Makes a Good Marketing Email? appeared first on ThriveHive.

Is it Valid to Offer SEO Without Result Estimates?

Is it Valid to Offer SEO Without Result Estimates?

by Mike Le @ Entrepreneur: Latest Search Engine Marketing Articles

What to look for from your digital marketing agency when creating a SEO growth plan.

How to Boost Your Booth Traffic

by Debra May @ Millennium Marketing Solutions

Want to exhibit like a pro this trade show season? Before you decide to commit to a trade show, it’s very important to establish a solid plan to make it as successful as possible, which is why we’re here to help! While a trade show helps you increase your brand’s awareness, it’s also great for […]

The post How to Boost Your Booth Traffic appeared first on Millennium Marketing Solutions.

Is Your Content Optimized for Voice Search?

by SearchEngineOptimization @ Simply Design

When it comes to search engine optimization, it’s becoming more important than ever to utilize multiple forms of search. An emerging and increasingly key aspect of this area of SEO is voice search. Google Voice Search is when you tell Google what information to search for on the internet. Instead of typing the words in […]

The post Is Your Content Optimized for Voice Search? appeared first on Simply Design.

Marketing Day: SEO content audits, YouTube ad tips & The Media Trust’s ‘first vendor network’

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Optimize for the Ultimate Ecommerce Search Engine: Amazon

by Alyssa Mountz @ Search Engine Marketing – Trademark Productions

According to Bloomreach’s study, Google has fallen from number one for product search. Their study revealed that 44% of users bypass Google altogether, going directly to Amazon first to search for products. Amazon has a great lead on Google for product discovery, but marketers usually keep their sights set on Google. This means they are missing … Continued

The post Optimize for the Ultimate Ecommerce Search Engine: Amazon appeared first on Trademark Productions.

Marketing Day: E-commerce SEO mistakes, Facebook tests new ad format & interactive native content

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Search Engine Marketing Definition – SEO Glossary | Searchmetrics

Search Engine Marketing Definition – SEO Glossary | Searchmetrics


Searchmetrics

What is search engine marketing? Our SEO Glossary provides a wide range of technical terms related to Search Engine Optimization.

5 Search Engine MarketingTips to Compete with the Big Guys

5 Search Engine MarketingTips to Compete with the Big Guys


Vertical Response Blog

We've compiled the 5 best search engine marketing tips to compete with big brands.

How Marketers Use Social Media for Recruitment

by brandonshutt @ Online Marketing Institute

Editor's Note: Josh R Jackson is a contributing editor at BestMarketingDegrees.org. To compliment the brand new classes in our updated catalog, he joins us to discuss how social media is used for recruitment, and how employers can benefit.   What if I told you that 94% of recruiters have reported using LinkedIn to vet candidates? Or that […]

The post How Marketers Use Social Media for Recruitment appeared first on Online Marketing Institute.

Persuading Consumers with Video Psychology

by platypusadmin @ Platypus Local

It’s not necessarily manipulation, but it definitely is the art of persuasion. Video commercial is the leading advertising tool in marketing today. In fact, studies show that 88 percent of business owners claim that video commercials are the most important part of their marketing strategy. And 69 percent of online consumers say they’d rather watch a […]

The post Persuading Consumers with Video Psychology appeared first on Platypus Local.

On-Page vs Off-Page SEO

by ThriveHive @ ThriveHive

Advancements in search engine capabilities, as well as their widespread use among consumers, have shifted marketing priorities of businesses big and small today. It’s no longer […]

The post On-Page vs Off-Page SEO appeared first on ThriveHive.

Have The Best Realtor Blog on the Block

by Ken Palmer @ Z57, Inc.

Is there a marketing channel that can boost site visits, increase lead conversions, and ultimately lead to more sales? Of course there is! Your blog is your way to get people excited about your brand and build it up. There are of course some key aspects to focus on. Making sure that you hit these […]

The post Have The Best Realtor Blog on the Block appeared first on Z57, Inc..

Meet the Speaker: Katie Larson of Celarity

by Grant Tilus @ MnSearch

With the summer now past us. September is a time for us all to once again begin thinking about our path forward; both in season and in our careers. Because...

The post Meet the Speaker: Katie Larson of Celarity appeared first on MnSearch.

How to Do Basic Keyword Research for SEO & AdWords

by Sarah Goodlaxson @ Search Engine Marketing – Trademark Productions

What is keyword research? Keyword research is finding and researching the search terms people enter into search engines. By gaining knowledge about the search terms your competitors or industry are using, you can create informed SEO content strategies or effective PPC campaigns. I’ve outlined an easy 5-step process very similar to the one we use here … Continued

The post How to Do Basic Keyword Research for SEO & AdWords appeared first on Trademark Productions.

Meet the Speaker: Diane Kulseth of the University of St. Thomas

by Grant Tilus @ MnSearch

As summer begins to turn to fall. Late September is a time for us all to once again begin thinking about change; both in season and in our careers. Because even...

The post Meet the Speaker: Diane Kulseth of the University of St. Thomas appeared first on MnSearch.

Meet the Summit Speaker: Jenny Halasz of JLH Marketing

by Grant Tilus @ MnSearch

We had the opportunity to interview several of our highly anticipated speakers for the 2017 MnSearch Summit. Keep reading to learn more about Jenny’s career advice, her interest in VR and...

The post Meet the Summit Speaker: Jenny Halasz of JLH Marketing appeared first on MnSearch.

Search Engine Marketing - Increase Traffic and Conversions | bluetent

Search Engine Marketing - Increase Traffic and Conversions | bluetent


bluetent

Learn about bluetent's approach to search engine marketing. Expand your online presence through optimization, content strategy, and improved UX/UI.

One Revealing Thing We Learned About Day Parting PPC Campaigns

by Brynn Smith @ Clickable - The Marketing ROI Dashboard Company

Experts and workshops have suggested that the best time to run ad campaigns is approximately 5Pm-midnight EST. Some have even advised pausing campaigns after the midnight hour.  However, first-hand data shows that this might not be the best strategy. Clickable and Sankia collected six months of conversion data from the search ads of a group of leading

The post One Revealing Thing We Learned About Day Parting PPC Campaigns appeared first on Clickable - The Marketing ROI Dashboard Company.

5 Reasons Why Creating a Real Estate Marketing Calendar Helps Your Business

by Z57 Marketing @ Z57, Inc.

I know what you’re thinking – you already have a calendar, so why do you need a real estate marketing calendar? It’s simple – a marketing calendar helps you keep track of all of your marketing efforts in one place. As a real estate agent, you have a lot of things going on at any given […]

The post 5 Reasons Why Creating a Real Estate Marketing Calendar Helps Your Business appeared first on Z57, Inc..

Why Everyone Should Be On Your Hotel’s Digital Marketing Team

Why Everyone Should Be On Your Hotel’s Digital Marketing Team

by Leonardo @ Vizlly

How do you generate the massive amounts of content needed to fuel your hotel’s digital marketing strategy? Especially when there’s a limited number of people (you alone?!) on your team? The good news is, the answer is right in front of you. Every employee, guest and supplier is a potential source of content that can help your hotel’s digital marketing strategy.

Want More Fans? Don’t Post More Often

by Amanda @ Clickable - The Marketing ROI Dashboard Company

Clickable studied multiple industries and a lot of major consumer brands, comparing the number of posts that those brands had made in relation to their number of social media fans. In most industries, we found that the number of posts that a brand has made doesn’t necessarily translate into more fans. We studied the social

The post Want More Fans? Don’t Post More Often appeared first on Clickable - The Marketing ROI Dashboard Company.

Reinventing loyalty: infographic

by David Burnand @ Digital Marketing Blog

There’s no question that there has been a seismic shift in how we regard brands over the past decade. It [...]

The post Reinventing loyalty: infographic appeared first on Digital Marketing Blog.

Foundations of Search Engine Optimization (SEO)

by mli @ Search Engine Marketing – Online Marketing Institute

The post Foundations of Search Engine Optimization (SEO) appeared first on Online Marketing Institute.

Results are in for Comfort Suites Alamo/River Walk’s New SEO Strategy

Results are in for Comfort Suites Alamo/River Walk’s New SEO Strategy

by Leonardo @ Vizlly

In April 2017, the Comfort Suites Alamo/River Walk upgraded its Vizlly subscription to include our new SEO marketing services. While it’s still early days, the initial results are in – and they’re impressive. See how this hotel has risen in organic search rankings and is now competing with the likes of TripAdvisor, Hotels.com and Booking.com on Page 1 of Google.

Cloud Wise Academy in the news – featuring Chris Webber

by Joe Mckenna @ Cloud Wise Academy

The Redding Record Searchlight recently ran a piece about a young Redding Workforce finding avenues to good jobs. This piece is on the forms of non-college education people engage in to find the technically skilled jobs that make up today’s economy. Cloud Wise Academy, and Chris Webber, a graduate of our school, were both featured […]

The post Cloud Wise Academy in the news – featuring Chris Webber appeared first on Cloud Wise Academy.

3 Reasons Your AdWords Traffic Is Not Qualified

by Today's Industry Insider @ The Kissmetrics Marketing Blog

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]

Beginner’s Guide to CRO

by mcriswell @ Direct Online Marketing

  Conversion rate optimization is the use of analytics and user feedback to improve your website. CRO can be used to improve any element on your website that’s significant to your business. These are often called key performance indicators (KPIs). To put it another way, it helps to increase the percentage of website visitors who […]

The post Beginner’s Guide to CRO appeared first on Direct Online Marketing.

Small Business SEO: Your Questions Answered

by Eron Cohen @ Millennium Marketing Solutions

Search Engine Optimization (SEO) is complicated and competitive. Everyone with a website has the same question: How do I get my content on the first page of the Google search results page so that I can garner the most possible traffic. The answer is not straightforward, and because of the way Google’s algorithm changes it […]

The post Small Business SEO: Your Questions Answered appeared first on Millennium Marketing Solutions.

What is Search Engine Marketing (SEM)? - Oberlo Ecommerce Wiki

What is Search Engine Marketing (SEM)? - Oberlo Ecommerce Wiki


Oberlo

Search Engine Marketing (SEM) is an umbrella term that refers to the process of driving traffic and gaining visibility from search engines through paid ads.

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

Is Facebook the Next Google? Facebook’s Search Functionality Explained

Is Facebook the Next Google? Facebook’s Search Functionality Explained

by Leonardo @ Vizlly

Facebook is now the second largest advertising seller behind Google. But, according to Facebook’s CFO, David Ebersman, the amount of Facebook ads being shown to its users is reaching a saturation point. For the company to continue to grow, it needs to find new revenue streams. Surprisingly, where Facebook might see the most growth is in search and could be poised to take a run at Google in the not too distant future. Learn how this all impacts your hotel and the need to have a strong presence on Facebook.

How to Do Customer Engagement If You’re In a Unique Niche

by Today's Industry Insider @ The Kissmetrics Marketing Blog

I once worked with a business that specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your […]

The Beginner’s Guide to Dropshipping SEO

by Adam Riemer @ Oberlo

As a dropshipping store owner, one thing you need to know before building your website is how to use search engine optimization (SEO) for your business. Dropshipping sites have a unique set of SEO obstacles to overcome as opposed to stores who stock their own inventory, so it’s important that […]

The post The Beginner’s Guide to Dropshipping SEO appeared first on Oberlo.

How The Holiday Inn Casa Grande’s Website Went From Drab to Fab

How The Holiday Inn Casa Grande’s Website Went From Drab to Fab

by Leonardo @ Vizlly

The Holiday Inn Casa Grande’s old website was seriously lacking. Its homepage was missing that “WOW factor” to draw travel shoppers in. The Accommodation types were uninspiring and text-heavy. And, most importantly, its website was not optimized for mobile. See how Vizlly helped this hotel start ranking higher in search results, and engaging more website visitors.

How to Create an Effective Landing Page

by Zorana Radovic @ eMarketing Institute

A landing page is an integral part of a marketing campaign nowadays. Regardless of the distribution channels used, or the type of campaign that is running, a landing page becomes a bridge that connects your business on the one side with the internet users on the other end. Image source: Unsplash What is a landing […]

The post How to Create an Effective Landing Page appeared first on eMarketing Institute.

How to Build a Lead Magnet Into Your Product to Fuel Growth

by Today's Industry Insider @ The Kissmetrics Marketing Blog

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value […]

Redding Record Searchlight recognizes Cloud Wise Academy as a path to Redding jobs

by Joe Mckenna @ Cloud Wise Academy

The Redding Record Searchlight recently published a video showcasing people who found local jobs out of high school through paths that were somewhat out of the ordinary. They interviewed Alex Golden from the Shasta Union Fire Academy, and Cloud Wise Academy’s most famous graduate, Chris Webber. Shasta Union Fire Academy His junior and senior year […]

The post Redding Record Searchlight recognizes Cloud Wise Academy as a path to Redding jobs appeared first on Cloud Wise Academy.

Reinventing loyalty: understanding consumer behaviour in the experience era

by David Burnand @ Digital Marketing Blog

‘We need to be thinking about consumer loyalty differently in the age of experience’, writes David Burnand, enterprise marketing director, [...]

The post Reinventing loyalty: understanding consumer behaviour in the experience era appeared first on Digital Marketing Blog.

Adobe’s Email Survey: Get your Customers Engaged the Right Way

by David Burnand @ Digital Marketing Blog

People still love email, but inbox engagement is changing  – and so should brands “Drop me an email” – a [...]

The post Adobe’s Email Survey: Get your Customers Engaged the Right Way appeared first on Digital Marketing Blog.

Minnesota Search Engine Marketing Association - MnSearch

Minnesota Search Engine Marketing Association - MnSearch


MnSearch

MnSearch is a non-profit organization dedicated to the education & raising the standards and awareness of the search marketing community in Minnesota.

What is PPC Advertising and How Does it Work?

by ThriveHive @ ThriveHive

One of the keys to a successful marketing plan is to have a diverse portfolio of methods to get your name in front of potential customers. […]

The post What is PPC Advertising and How Does it Work? appeared first on ThriveHive.

What our clients are saying about RG Media Company

by Jason Miller @ RG Media Company

Testimonials from our clients We help our clients grow their business through a variety of digital services including website design and development, Search Engine Marketing, commercial photography and video production, as well as digital and print advertising. But, don’t just take our work for it—take a look at just some of the testimonials from our... Read more »

The post What our clients are saying about RG Media Company appeared first on RG Media Company.

New Year’s Resolutions: Digital Marketing Edition

by Nikki Powley @ Direct Online Marketing

  That magical time of the year has come around again. Yes, it is time to make your resolutions.   To help you get started, the talented team at DOM has put together our favorites for digital marketing.   Top 2016 New Year’s Resolutions Digital Marketing Edition 1. Spend less, save more Check Your PPC […]

The post New Year’s Resolutions: Digital Marketing Edition appeared first on Direct Online Marketing.

Data and Tools to Identify, Target, and Execute Your Message

by InfoUSA @ infoUSA

Multi-channel marketing, sometimes called integrated marketing, continues to set foot as the top industry strategy to maximize interactions with your targeted audience.

The post Data and Tools to Identify, Target, and Execute Your Message appeared first on infoUSA.

Meet the Summit Speaker: Max Prin of Merkle

by Grant Tilus @ MnSearch

We had the opportunity to interview several of our highly anticipated speakers for the 2017 MnSearch Summit. Keep reading to learn more about Max’s career advice, voice search, and home automation....

The post Meet the Summit Speaker: Max Prin of Merkle appeared first on MnSearch.

DOM Celebrates National Small Business Week 2017!

by Stephen Hoops @ Direct Online Marketing

  What are some of your favorite local businesses?   America wouldn’t be the country it is today without the hard work, fortitude, and resilience of small businesses. To this day, America is still seen as one of the few places where if you can go with enough determination and hard work, you can do […]

The post DOM Celebrates National Small Business Week 2017! appeared first on Direct Online Marketing.

Is Search Engine Marketing Right for My Business?

Is Search Engine Marketing Right for My Business?


QuickBooks

Business owners with an online presence may find themselves wondering if they really need SEM, or if they can just get away with optimizing their site. While search engine marketing may not be for everyone, it is certainly something to consider if you want to boost your rankings. Search engine marketing requires more advanced techniques …

Machine Learning: How Google is Helping Hoteliers Get Smarter with Search

Machine Learning: How Google is Helping Hoteliers Get Smarter with Search

by Leonardo @ Vizlly

Google's advancements in data collection & machine learning can help hoteliers get in front of the right people, at the right time, with the right message. Read this excerpt from Jennifer Wesley, our webinar guest speaker last week, to learn more.

SEO Code Innovation: Local SEO and Google’s Doorway Page Update

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

Targeting Local SEO After Google’s Doorway Page Update Way back in March of 2015, Google released its Doorway Page Update specifically targeted at websites trying to gain rankings using pages that Google deemed added no real value to search experience. In local SEO, this was a search tactic used years ago to rank for specific […]

The post SEO Code Innovation: Local SEO and Google’s Doorway Page Update appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

NBA Face-Off!

by cblair @ Clickable - The Marketing ROI Dashboard Company

Basketball has officially started, and whether you’re a sports enthusiast, or apathetic to hoops, you’re likely interested in the social stats. Today we are going to pit the Western Conference vs the Eastern conference. Which teams have the greatest Facebook presence? Who engages their fans the most?  Western Conference: The LA Lakers, by a huge

The post NBA Face-Off! appeared first on Clickable - The Marketing ROI Dashboard Company.

Digital Marketing Trends for 2017

by Zorana Radovic @ eMarketing Institute

The year 2017 is approaching rapidly, so it’s perfect time to summarize and reflect on the year behind us. Let’s think about how we can do things better in 2017. This kind of thinking is typical for the business world, so we’ll focus on digital marketing trends for the upcoming year, to give you some […]

The post Digital Marketing Trends for 2017 appeared first on eMarketing Institute.

Personalizing 31 Million Customer Experiences

by Maria Mihajlovic @ Digital Marketing Blog

Many companies aim to provide personalized digital experiences to their customers, but what does this mean? Some companies view personalization [...]

The post Personalizing 31 Million Customer Experiences appeared first on Digital Marketing Blog.

Conversion Rate Optimization: Increasing Website Conversions For City Ranked Customers

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

Incrementally Increasing Website Conversions With New WordPress Programming As a web design and search engine optimization company, we’ve always maintained that there are really only three ways we can increase the number of conversions a website produces: Drive more qualified traffic Increase the percentage of visitors that convert into prospects, or A combination of both […]

The post Conversion Rate Optimization: Increasing Website Conversions For City Ranked Customers appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

Quick Guide to Influencer Marketing

by Zorana Radovic @ eMarketing Institute

Online marketing has been under a lot of scrutiny over the past few years. The reason for this is the fast-changing environment and trends that keep changing the game. They keep altering the way marketers use different strategies and tools to improve their online marketing efforts. One of the emerging trends in online marketing is […]

The post Quick Guide to Influencer Marketing appeared first on eMarketing Institute.

Top 3 Items for Trade Shows

by Aaron Peach @ Millennium Marketing Solutions

Trade show season is coming! While everyone is scrambling to get ready, make sure you’re ahead of the game with the latest and greatest promotional products to have at your next event! An estimated 83% of consumers like receiving a promotional product with an advertising message and after receiving a promotional product, 85% of consumers […]

The post Top 3 Items for Trade Shows appeared first on Millennium Marketing Solutions.

Why and How Should I Use Video?

by Michelle Fazenbaker @ Millennium Marketing Solutions

Did you know that YouTube is the world’s second largest search engine? There are one billion hours watched daily, not including the video advertisements, cooking demonstrations, and how-to videos that you see when you scroll through Facebook. By the end of 2017, video will account for 69% of all consumer internet traffic, according to Cisco. […]

The post Why and How Should I Use Video? appeared first on Millennium Marketing Solutions.

8 Sure Signs Your SEO Company Sucks

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

Last year I wrote an article titled “10 Signs You’re Buying SEO Snake Oil“.  Since I’m into SEO, I thought I’d do a follow up article piggy backing on that article on 8 Sure Signs Your Current SEO Company Sucks. I get told all the time about how small business owners have been taken advantage of […]

The post 8 Sure Signs Your SEO Company Sucks appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

Introduction to Search Engine Marketing | ThriveHive

Introduction to Search Engine Marketing | ThriveHive


ThriveHive

Understand the basics and benefits of search engine marketing (SEM) for business.

Intelligent Search Drives More Customers to Your Business Than Your Website

Intelligent Search Drives More Customers to Your Business Than Your Website

by Marc Ferrentino @ Entrepreneur: Latest Search Engine Marketing Articles

Brick-and-mortar-only businesses get 2.7 times as many views on maps, apps, search engines, GPS and social than on their own websites.

Smart SEO Strategies to Drive Direct Bookings

Smart SEO Strategies to Drive Direct Bookings

by Leonardo @ Vizlly

Learn how travel shoppers use search engines to find hotels, how to increase your organic rankings to drive more traffic, and the 5 elements of a high-converting hotel website to ensure you can capitalize on all the new traffic heading your way.

How to Turn Facebook into a Lead Generation Machine Pt. 3

by travisking @ Clickable - The Marketing ROI Dashboard Company

Over the last year and a half Clickable collaborated with a large, well-known Enterprise Business-to-Business (B2B) software brand on their Facebook advertising.  This is the third post in our series of B2B marketing tips. New to the series? Catch up with Part 1 and 2!   Tactic #5: Segment Your Remarketing to Get More Leads

The post How to Turn Facebook into a Lead Generation Machine Pt. 3 appeared first on Clickable - The Marketing ROI Dashboard Company.

The Best Summer Vacation Marketing Services

by InfoUSA @ infoUSA

It’s summer time, and that means you need to identify the marketing strategies that will work best to deliver your message.

The post The Best Summer Vacation Marketing Services appeared first on infoUSA.

7 Things CMOs Need To Know About Search Engine Marketing

7 Things CMOs Need To Know About Search Engine Marketing


Marketing Land

SEM is one of the fastest-changing areas in digital marketing today. Columnist Scott Rayden lays out what CMOs need to know about this dynamic arena.

Tie Online Ads with Email and Direct Mail for the Best Results

by InfoUSA @ infoUSA

Smart marketers are finding the secret to successful marketing campaigns includes the addition of online display advertising, and it’s not difficult to understand why.

The post Tie Online Ads with Email and Direct Mail for the Best Results appeared first on infoUSA.

How a Vanity Website Can Complement Your Brand’s Digital Marketing Efforts

How a Vanity Website Can Complement Your Brand’s Digital Marketing Efforts

by Leonardo @ Vizlly

Being part of a chain offers many advantages to hotel owners; name recognition, access to established loyalty programs, more booking channels, and marketing resources. But even with all these benefits at your disposal, there are still things you can do to drive more direct bookings for your hotel – initiatives which complement your brand’s efforts. Learn why a vanity website can be the perfect addition.

Why Your Business Needs Content Marketing

by SearchEngineOptimization @ Simply Design

What is content marketing? Content marketing refers to the creation or curation of useful content that is relevant to your target audience in order to acquire and retain customers. Content marketing can take place in a wide range of media, including blogs, eBooks, videos, podcasts, and images. The key point about content marketing is that […]

The post Why Your Business Needs Content Marketing appeared first on Simply Design.

How to Curate Content: Tips and Tools

by ThriveHive @ ThriveHive

When used properly, curated content can improve the effectiveness of your marketing. You can garner more page views, repeat visitors, more subscribers, backlinks and so on. […]

The post How to Curate Content: Tips and Tools appeared first on ThriveHive.

Search & SEO Strategies | UX Round Table | Seth Godin

by Sarah Goodlaxson @ Search Engine Marketing – Trademark Productions

The TM team recently had the pleasure of both attending and being part of Digital Summit Detroit – a two day digital strategies forum. Designed to transform the future of the digital commerce ecosystem, topics included Marketing, UX & Design, Search, Content, Mobile and more! Here are some of our favorite insights. Comprehensive Search & SEO … Continued

The post Search & SEO Strategies | UX Round Table | Seth Godin appeared first on Trademark Productions.

Next Generation Marketing Solutions with Clickable and Oracle

by admin @ Clickable - The Marketing ROI Dashboard Company

The Clickable Team, led by LookSmart CEO, Michael Onghai and COO John Raven recently dropped by Oracle’s Campus to talk about how the two companies are working together towards delivering high performance analytics dashboards for various  industries. You can find out more about the Clickable/Oracle partnership here.

The post Next Generation Marketing Solutions with Clickable and Oracle appeared first on Clickable - The Marketing ROI Dashboard Company.

Google’s SEO Starter Guide From 2010 Still Relevant!

by Gary Steel @ Search Engine Optimization & Online Marketing

“In September 2010, about seven years ago, Google released their “Search Engine Optimization Starter Guide”, here is the PDF download. When Gary Illyes from Google was asked if the document is “still relevant/best practices” Gary said yes it is.” Read the entire article on Search Engine Roundtable here: Google’s SEO Starter Guide From 2010 Still […]

Demand Transparency

by Gary Steel @ Search Engine Optimization & Online Marketing

Google requires advertising agencies and resellers of their ad services to be completely transparent with their customers.  What that means is, as an advertiser you are entitled to know the exact cost of your ads. It’s the price that Google would sell search, display, retargeting and YouTube video ads direct to the customer. Google’s rules […]

How Video Marketing is Changing the Web in 2017

by SearchEngineOptimization @ Simply Design

The web is changing, and along with it are businesses all over the world who are looking for newer and better ways to connect with their audience. With the explosion of YouTube in recent years, video marketing has become part of any growing business’s core repertoire. Taking advantage of the best video production Albuquerque has […]

The post How Video Marketing is Changing the Web in 2017 appeared first on Simply Design.

Search Engine Marketing | Prepared Marketing

Search Engine Marketing | Prepared Marketing


Prepared Marketing

Search Engine Marketing is typically thought of paid advertising in search engines like Google, Bing, and Yahoo. However, some include this to mean search engine optimization (SEO). At Prepared Marketing we speak of this as pay-per-click advertising within theses results. We specialize in creating, optimizing, and testing paid advertising. Management ... Read More

How to Improve Email Deliverability

by Zorana Radovic @ eMarketing Institute

Statistics show that a single person is sending and receiving over 200 emails a day on average. This number is expected to grow by 5% each year in the next four years, meaning that by the year 2020 people will be sending/receiving approximately 250 emails per day (Radicati). Getting through the spam filters and reaching […]

The post How to Improve Email Deliverability appeared first on eMarketing Institute.

Meet the Speaker: Andrea Guglielmino of Nina Hale

by Grant Tilus @ MnSearch

Start soaking up those picture perfect summer days while you still can; fall is coming up fast. Those fresh green leaves that you remember seeing a few months ago are...

The post Meet the Speaker: Andrea Guglielmino of Nina Hale appeared first on MnSearch.

Sports Marketing’s Next Big Score Is Soccer, Suggests ADI

by Miguel @ gramercy global media Inc.

Sports marketers in the United States might want to consider European football (soccer) sponsorships and marketing programs, as American interest in the sport is rapidly accelerating, according to Adobe Digital Index (ADI) data. Read More: Sports Marketing’s Next Big Score Is Soccer, Suggests ADI

14 Lead Generation Techniques

by Zorana Radovic @ eMarketing Institute

Often defined as potential sales contacts, leads are an asset to your company that directly helps you increase profit. Essentially, leads are contacts you’re most likely to turn into customers, due to a particular action they did or simply due to their interest in what you have to offer. This is the reason why lead […]

The post 14 Lead Generation Techniques appeared first on eMarketing Institute.

Save Your Seat for Our next Lunch & Learn on Company Stores

by Janice Tippett @ Millennium Marketing Solutions

At our Lunch & Learn on Company Stores on Wednesday, September 15 from 11:30 am to 2 pm, learn how to control your brand, budget, and content. Online Marketing Company Stores are gaining popularity with organizations that have more than one office location, a large sales team, or multiple franchises. Who should attend: Leaders who […]

The post Save Your Seat for Our next Lunch & Learn on Company Stores appeared first on Millennium Marketing Solutions.

Understanding the Online Advertising Needs of Local Business

by SearchEngineOptimization @ Simply Design

Advertising and marketing have been around for much longer than you might think! This means, generally, the average person – and certainly the average business owner – is familiar with the basic process of advertising their goods, services, and labor. What has changed since marketing’s year one, however, are the forms of media that potential […]

The post Understanding the Online Advertising Needs of Local Business appeared first on Simply Design.

Three Do-It-Yourself SEO Steps You Can Take On Your Website Today

by Max Faingezicht @ ThriveHive

Tackling your business website’s SEO (search engine optimization) can be an intimidating task. Getting your business on the first page of Google may seem like quite a […]

The post Three Do-It-Yourself SEO Steps You Can Take On Your Website Today appeared first on ThriveHive.

SEO trends in 2016: What do the experts predict?

by Miguel @ gramercy global media Inc.

Mobile will overtake desktop, where it hasn’t already, in 2016 and that means more voice searches and smart assistants. It’s been said that Google’s ultimate goal is to build the Star Trek computer; something you instruct or converse with as you would another person, or which anticipates your needs as normal person would, and while […]

Chrome Demands You Get Your HTTPS Together

by Jonathan Bentz @ Direct Online Marketing

  Last night (August 17, 2017 for those of you reading this from the future), an email notification was sent to a large number of users with access to Google Search Console accounts.    In the widely distributed notification, Google alerted Search Console users that the Chrome browser will begin showing security warnings on pages […]

The post Chrome Demands You Get Your HTTPS Together appeared first on Direct Online Marketing.

Steps to Improve Digital Marketing Strategy

by Zorana Radovic @ eMarketing Institute

Are you satisfied with where your current digital marketing strategy is taking you? Do you see actual results and benefits for your business? Depending on the type of business you’re running, and the strategy currently in place, there are a couple of steps that you can use to improve your overall digital marketing strategy. In […]

The post Steps to Improve Digital Marketing Strategy appeared first on eMarketing Institute.

Join Us at Our Google Bites on Video Marketing

by Kelley Trosko @ Millennium Marketing Solutions

Did you know that 80% of your online visitors will watch a video, while only 20% will actually read content? Join us Wednesday, July 12 from 11:30 am – 1 pm for a Google video marketing seminar on how to grow your business using creative and captivating video! Improve your ROI and provide your customers […]

The post Join Us at Our Google Bites on Video Marketing appeared first on Millennium Marketing Solutions.

Five Ways Retailers Can Succeed in the New World of Shopping

by Vijayanta Gupta @ Digital Marketing Blog

Shopping experiences continue to evolve, sometimes very rapidly. In the wake of repeated retail store closings and industry-changing acquisitions, such [...]

The post Five Ways Retailers Can Succeed in the New World of Shopping appeared first on Digital Marketing Blog.

11 Email Marketing Tips to Drive up Your Lead Conversion

by ThriveHive @ ThriveHive

Many businesses do well at generating leads, but it can’t just stop there. Your leads need to be carried further down your funnel. The question then […]

The post 11 Email Marketing Tips to Drive up Your Lead Conversion appeared first on ThriveHive.

Webinar Recap: Smart SEO Strategies to Drive Direct Bookings

Webinar Recap: Smart SEO Strategies to Drive Direct Bookings

by Leonardo @ Vizlly

In our recent webinar, we were joined by Jennifer Wesley from Google to discuss smart SEO strategies to drive direct bookings. Learn how the rise of mobile is reshaping the travel shopping journey, how machine-learning can help you better target travel shoppers, and strategies to get your website ranking higher in search engine results. Read our recap and watch the webinar on-demand.

How to Automate The Content Marketing For Your Blog

by The BlogPress Team @ BlogPress

Many experienced bloggers and people who are into digital marketing will always tell you that content is the most important thing for raising your brand awareness and maintaining the general presence of your business on the internet. However, no one told you that it can become really boring once you have to update every social […]

The post How to Automate The Content Marketing For Your Blog appeared first on BlogPress.


How to Automate The Content Marketing For Your Blog was first posted on November 29, 2016 at 12:46 pm.

Email Marketing 101: A Cheat Sheet for Email Marketing That Works

by Karolina Jasvinaitė @ Oberlo

The key to any successful ecommerce business is a standout marketing strategy. Nowadays, there are so many different channels out there that it can be difficult to sift through which ones might be best suited for your shop. That’s why today, we are going to be covering email marketing in […]

The post Email Marketing 101: A Cheat Sheet for Email Marketing That Works appeared first on Oberlo.

Marketing Day: Facebook tests Bonfire video app, a personalization road map & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Is your Small Business Website and SEO Strategy Forward Thinking?

by Duane Baumgartner @ City Ranked Media – SEO Website Design PPC Marketing for small businesses

I want to cover a topic I think many small business owners rarely think about, the viability, and scale-ability of their current advertising efforts for the future. In times past, for many small business owners, thinking about the future of their advertising was as simple as knowing what ad size they wanted to purchase in […]

The post Is your Small Business Website and SEO Strategy Forward Thinking? appeared first on City Ranked Media - SEO Website Design PPC Marketing for small businesses.

Sramana Mitra Profiles Our Clickable — the Marketing Analytics Company

by admin @ Clickable - The Marketing ROI Dashboard Company

The team at 1 Million by 1 Million Blog profiled Clickable under Deal Radar today: “… The new Clickable has recently launched Clickable Marketing ROI dashboard, which allows clients to combine paid marketing analytics (e.g., Facebook Ads, Google Ads, YouTube Ads, etc) with earned marketing analytics (e.g., Facebook, Twitter, Instagram, YouTube marketing KPI’s, etc) on

The post Sramana Mitra Profiles Our Clickable — the Marketing Analytics Company appeared first on Clickable - The Marketing ROI Dashboard Company.

The Beginner's Guide to Launching a Mobile SEO Campaign

The Beginner's Guide to Launching a Mobile SEO Campaign

by Aaron Agius @ Entrepreneur: Latest Search Engine Marketing Articles

You'll have to play by new rules to target voice search, lightning-fast page speeds and mobile-friendly content.

3 New Ways to Boost Your LinkedIn Ads Performance

by Nikki Powley @ Direct Online Marketing

 LinkedIn hit a major milestone in April 2017 when the network surpassed 500 million users. Along with this announcement came another major win for their ads platform – LinkedIn Managed Audiences.   While LinkedIn Ads was in its own special PPC category with the ability to target users based on company, job titles, and more […]

The post 3 New Ways to Boost Your LinkedIn Ads Performance appeared first on Direct Online Marketing.

Digital marketing clinics at RG Media Company

by Jason Miller @ RG Media Company

RG Media Company will host a series of free digital marketing seminars on a variety of topics in the upcoming months. All sessions will be at RG Media Company with lunch provided. These clinics are a great opportunity for you to get marketing strategy tips from our experts. All clinics will be from 11:30 a.m.... Read more »

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