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7 Advantages of On-Site SEO Training

by Beth Browning @ Discover Your Customers

SEO training is top of mind for many business owners and managers but it can be difficult to find quality training that doesn’t take you away from your business for multiple days and doesn’t cost an arm and a leg. There are some great public workshops available but there aren’t many alternatives for someone who [...]

The post 7 Advantages of On-Site SEO Training appeared first on Discover Your Customers.

Inbound Agency or In-House Hire? Which One Costs More? [Infographic]

by Josh Coffy @ Flight Media

We know how great it can be to trust your inbound marketing to an agency (***wink***). After all: that’s what we do! And we’ve built successful relationships with tens of clients, working as part of their team to build a strong, effective, results-based inbound marketing campaign. But we got to wondering: Which option costs more? […]

The post Inbound Agency or In-House Hire? Which One Costs More? [Infographic] appeared first on Flight Media.

How to Use Empathy Mapping to Aim Your Content at Your Audience

by Stephen Porritt @ Big Leap

In a previous post, we talked about what role-playing games could teach us about aligning sales and content marketing. We also talked about how important it is to specify a target customer, and tailor your marketing narrative towards the needs and desires of said customer. Today, we’re going to use the keystone of role-playing—imagination—to help […]

The post How to Use Empathy Mapping to Aim Your Content at Your Audience appeared first on Big Leap.

What is the Difference Between SEO and Inbound Marketing?

What is the Difference Between SEO and Inbound Marketing?


PHOS Creative

These days, many people are wondering, "What is the difference between SEO and inbound marketing? Thankfully, this blog from West Designs shares the answer.

How Trello Can Be Your Secret Weapon for Agile Work

by Dave Nevogt @ Remote Team Management, Startup Marketing & Growth Blog by Hubstaff

The agile methodology started out as an alternative take on project management in software development. Back in 2001, a team of IT professionals with a visionary approach laid down its principles in the Agile Manifesto. Agile promotes the profound concept that large projects can be broken down in smaller tasks. They are then completed in... Continue reading

The post How Trello Can Be Your Secret Weapon for Agile Work appeared first on Remote Team Management, Startup Marketing & Growth Blog by Hubstaff.

Using Craigslist For Affiliate Marketing: A Good Strategy?

by Michael Rogers @ Affiliate Marketer Training

The internet is filled with potential, and those who are looking for ways to improve their salary potential and make it easier to work from home will often have questions about exactly what the best paths to their goals are. One of the best choices out there is affiliate marketing, and learning more about it […]

The post Using Craigslist For Affiliate Marketing: A Good Strategy? appeared first on Affiliate Marketer Training.

Marketing Day: SEO content audits, YouTube ad tips & The Media Trust’s ‘first vendor network’

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

5 Essential Social Media Marketing Tools

by rkalinowski @ On Top Visibility

In today’s day and age, social media marketing is just as important as other forms of advertising. Check out these tips on maximizing your presence on your accounts: Share at the Right Time When are people using social media? The answer is, of course, all the time, but some specific times do tend to be

Content Amplification: How to Promote and Distribute Content Effectively

by Arnie Kuenn @ Content Marketing Institute

If content is not converting on its own, it’s hard to prove ROI of content marketing. It’s time to start using channels outside of organic traffic to deliver your content to desired audiences. It’s time for content amplification. Continue reading

The post Content Amplification: How to Promote and Distribute Content Effectively appeared first on Content Marketing Institute.

SEO Marketing | Viewing marketing strategy from an SEO perspective

SEO Marketing | Viewing marketing strategy from an SEO perspective


SEO Marketing for businesses

What is SEO Marketing? It is understanding marketing through the lens of search. Search strategy combined with strategic marketing thinking makes it happen.

Digital Marketing Tips CEOs

Digital Marketing Tips CEOs

by Robert Donnell @ SEO Marketing for businesses

Digital Marketing Tips CEOs is based on an interview conducted by Dr. Stephie Althouse of TopNotchCEO.com. Dr. Stephie and shared our views and opinions on how CEOs can shape, guide and translate their business vision into a digital marketing effort. This short video titled: Digital Marketing Tips CEOs – summarizes the main points. The entire…

The post Digital Marketing Tips CEOs appeared first on SEO Marketing for businesses.

Remote Mission Statements: How to Give Your Culture a Boost

by Dave Nevogt @ Remote Team Management, Startup Marketing & Growth Blog by Hubstaff

The first step to building your remote company culture and achieving your common vision? It’s a no-brainer: start with your mission statement. It does sound easy on paper, but crafting a powerful remote mission statement is an important and (a tiny bit) complicated task. Outlining the goals and vision of a whole team is a... Continue reading

The post Remote Mission Statements: How to Give Your Culture a Boost appeared first on Remote Team Management, Startup Marketing & Growth Blog by Hubstaff.

Choose your weapon: SEO or social media?

Choose your weapon: SEO or social media?


the Guardian

Digital marketing is critical to the success of most businesses, but what is the best way to spend limited resources? And why is Google+ worth exploring?

Essential Internet Marketing Tools for your Web Business

by btvbill @ Vermont Web Design, Web Hosting and Development

I’m not crazy about shopping malls on Black Friday so I always look forward to the unbelievable deals on Internet marketing software that are MUCH less cost than during any other time of year. Here are the best deals I’ve found and will add more, as they become available. Many of these deals are Black Friday but many are also “evergreen” which means they will be around for awhile longer. Bottom line, if you need the product or service below, get it now. Sometimes the discounts change and you don’t want to miss out on the best deals. If you’re looking for ways to promote your website, automate social media and e-mail marketing, you’re in luck. Need a new domain name? Starting a new website or want to simply add a domain? Check out the Namecheap Black Friday/Cyber Monday deals. Get online for under $3! Web hosting for the do it yourself crowd. If you need to manage your own web hosting, I have used Hostgator in the past for several of my clients and it worked quite well. Blue Host is also a great, inexpensive web hosting solution as well. If you’d prefer manage web hosting, stick with Alpine […]

The post Essential Internet Marketing Tools for your Web Business appeared first on Vermont Web Design, Web Hosting and Development.

SEO and your digital marketing strategy | Pronto Marketing

SEO and your digital marketing strategy | Pronto Marketing


Pronto Marketing

Search Engine Optimization, or SEO, is an integral part of any digital marketing strategy; a focused element of an overall holistic approach to driving customers to your business via online platforms. In other words, marketing the modern way!What is SEO?SEO is primarily concerned with ensuring that your website ranks higher in search engine results, thereby driving more traffic to your site and potentially more business.

How to Build a Lead Magnet Into Your Product to Fuel Growth

by Today's Industry Insider @ The Kissmetrics Marketing Blog

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value […]

Conference Is Over: 19 Experts Share a Back-to-Work Action Plan

by Ann Gynn @ Content Marketing Institute

You’re bombarded with slide decks, tips, and inspiring stories from speakers. Your notebook is filled with ideas and your brain is happy. But how do you sift through that conference content overload and create a realistic action plan? Continue reading

The post Conference Is Over: 19 Experts Share a Back-to-Work Action Plan appeared first on Content Marketing Institute.

7 Ways to Better Integrate Content Marketing Across Your Company

by Brian Honigman @ Digital Current

With these 7 methods, your company can utilize other business-related functions as content marketing opportunities to improve the organization’s overall marketing strategy. Content marketing is one of the most effective forms of marketing today since the competition for consumer attention has increased significantly, while a customer’s tolerance for disruptive messaging has diminished. “More than just […]

The post 7 Ways to Better Integrate Content Marketing Across Your Company appeared first on Digital Current.

Exact Volume Restriction – Keyword Planner Jumps the Shark!

by btvbill @ Vermont Web Design, Web Hosting and Development

Google’s Keyword Planner, a once useful tool for the general public, has now been hobbled and is for the most part, useless. If you have an AdWords account and haven’t bought any ads recently, here is what you will be greeted with: This page shows ranges for search volumes. For a more detailed view, set up and run a campaign. Like everything else Google does, ultimately, it benefits Google. Sorry, the truth hurts. Now, Google wants you to start paying for AdWords campaigns if you want to use the original Keyword Planner tool. The Average Monthly searches, as indicated above display some very vague data ranges. Practically useless for those who research long tail keywords for search engine optimization (SEO) purposes. Here’s what Cassie at Google has to say about the issue: We recently made a change to Keyword Planner that shows search volume data ranges based on spend and how you use the tool. This change aims to prevent “bots” from submitting an overwhelming number of searches in Keyword Planner, which was slowing down the tool and occasionally causing errors that prevented people from using the tool. We’ve heard your feedback that this limited view of search volume makes […]

The post Exact Volume Restriction – Keyword Planner Jumps the Shark! appeared first on Vermont Web Design, Web Hosting and Development.

The Art of the Cart: How Retail Brands Can Cash in on Content Marketing

by Jodi Harris @ Content Marketing Institute

Every moment counts when competing for attention of today's demanding and discerning retail consumers. Use these tips and examples to make sure your content efforts deliver the goods while supporting your brand's overall value. Continue reading

The post The Art of the Cart: How Retail Brands Can Cash in on Content Marketing appeared first on Content Marketing Institute.

How To Find The Best Online Affiliate Marketing Programs

by Michael Rogers @ Affiliate Marketer Training

As you might have already discovered, finding the best online affiliate marketing programs can be a difficult task, especially when you’re new to the industry. I will never claim to “know it all” but I’ve been at this affiliate marketing game for awhile now, so hopefully I can provide some tips, tricks, and things I’ve […]

The post How To Find The Best Online Affiliate Marketing Programs appeared first on Affiliate Marketer Training.

Your Brand Identity

by webmaster @ Breakthrough SEO Marketing

Title: Everything You Need to Know to Optimize your Social Media, Blog and Local Listings Description: Secure your brand’s online presence through different online channels If you’re a new company and you want to thrive in your industry, the first thing you need to get a hold of is your brand identity. If you’re a […]

The post Your Brand Identity appeared first on Breakthrough SEO Marketing.

Survey Finds Marketers Know All the Important Tech Trends But Aren't Prepared for Any of Them

Survey Finds Marketers Know All the Important Tech Trends But Aren't Prepared for Any of Them

by Constance Aguilar @ Entrepreneur: Latest SEO Articles

A convergence of online technologies is revolutionizing online marketing but marketers seem to be simply waiting to see what happens.

Attribution — A difficult problem

by E-Web Marketing @ E-Web Marketing

  — Attributed to John Wanamaker (But was it actually him?!)   Attribution is one of the most difficult problems we...

The post Attribution — A difficult problem appeared first on E-Web Marketing.

4 Proven Strategies to Get Rank-Boosting Links to Improve Your SEO

4 Proven Strategies to Get Rank-Boosting Links to Improve Your SEO

by Neil Patel @ Entrepreneur: Latest SEO Articles

Contextual link building requires the most difficult types of links to get, but they have a strong impact on search rankings.

What Should SEO Cost?

What Should SEO Cost?

by Robert Donnell @ SEO Marketing for businesses

This interview with Dr. Stephie Althouse, Ph.D. was done to answer a question:  What should SEO cost?  It is our premise at P5 Marketing that because SEO is hard to value as it is intangible, people are tempted to spend very little. With the rapid pace of change in how search engines, especially Google, rank…

The post What Should SEO Cost? appeared first on SEO Marketing for businesses.

7 Best Practices (and Tools) for Managing Your Remote Content Team

by Caroline Maurer @ Content Marketing Institute

Do you manage a remote content team? Even if your employees work in the office, the team likely works virtually with freelancers and agencies. Learn seven tips – and tools – to help create a more efficient and effective team. Continue reading

The post 7 Best Practices (and Tools) for Managing Your Remote Content Team appeared first on Content Marketing Institute.

Timing is Everything: Best Times for Posting Content on Social Media

by Rank Executives @ Rank Executives

After being on hiatus for several months, we are back to our regular updates on SEO and Internet Marketing tips and advice. Given the circumstances, it seems like the best...

The post Timing is Everything: Best Times for Posting Content on Social Media appeared first on Rank Executives.

SEO: The Beginner's Guide to Search Engine Optimization from Moz

SEO: The Beginner's Guide to Search Engine Optimization from Moz


Moz

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.

SEO Is More Than a Numbers Game. The Real Goal Is Engagement.

SEO Is More Than a Numbers Game. The Real Goal Is Engagement.

by Dan Blacharski @ Entrepreneur: Latest SEO Articles

Algorithms change, but quality content that engages your audience is always be a winning strategy.

Need More Customers? Here’s a Proven Way to Get Massive Traffic

by Josh Coffy @ Flight Media

Editor’s note: This post was originally published on 2/10/15 and has been updated for accuracy and comprehension. Every business, regardless of size, faces one common challenge: acquiring enough customers. But how do you effectively market to new people? Most traditional marketing techniques require a high financial investment, making it unreasonable for small businesses, startups, and […]

The post Need More Customers? Here’s a Proven Way to Get Massive Traffic appeared first on Flight Media.

SEO vs. SEM: The Differences Between Natural & Paid Search

SEO vs. SEM: The Differences Between Natural & Paid Search


QuickWins

If you're marketing your business, you've probably heard of both SEO and SEM. But do you know how they differ?Understanding the differences between SEO,...

What Is SEO?

by Nick Noufer @ Firetoss

SEO stands for Search Engine Optimization. SEO is the process of increasing your website traffic from search engines like Google by leveraging search engine friendly elements on your website, as well as outside signals that help search engines determine your reliability. At Firetoss, we address three types of ranking factors when optimizing a website: on-page […]

The post What Is SEO? appeared first on Firetoss.

What Is SEO Marketing? (Part 5) - Flight Media

What Is SEO Marketing? (Part 5) - Flight Media


Flight Media

This is the fifth blog in a series of articles covering inbound marketing for motivational speakers and authors. Catch the series here: Inbound Marketing Companies Get Outrageous Success — Here’s Why (Part 1) Inbound Marketing Services That Drive Revenue (Part 2) How to Align Your Marketing Strategies to Your Buyers (for speakers) (Part 3) Inbound Marketing …

How To Set Realistic Expectations In Your SEO Marketing Strategy

by James Straatman @ Big Leap

Understanding and setting realistic expectations is truly at the heart of any successful SEO marketing campaign. In this article, you will will be presented with a practical approach to understanding the fundamentals and how to set the proper foundation for establishing thriving, long-term client and agency SEO marketing relationships.   Understanding the Fundamentals There are […]

The post How To Set Realistic Expectations In Your SEO Marketing Strategy appeared first on Big Leap.

Digital Marketing News Roundup – August 2017

by Scott Sundblom @ Big Leap

  Changes happen in digital marketing nearly every day. Our monthly Digital Marketing News Roundups are designed to help you stay on top of the most impactful news regarding changes in organic search, paid search, social media, and content marketing. This month’s roundup includes news about Google AdWords extensions, Facebook’s diminishing engagement, and video in […]

The post Digital Marketing News Roundup – August 2017 appeared first on Big Leap.

6 Big Myths About SEO

6 Big Myths About SEO


Inc.com

Your understanding of the way Google works is probably three or four years out of date--and that's an eternity in Web time.

SEO in Five Easy Steps

by Robert Donnell @ SEO Marketing for businesses

SEO in five easy steps. There is no such thing! There are bunches of articles with seductive titles like: “Five Easy Steps to Good X”. That type of headline encourages a higher than average amount of downloads. Why? We are all looking for an easy path to success. Unfortunately there rarely is one. Often the five…

The post SEO in Five Easy Steps appeared first on SEO Marketing for businesses.

10 Chrome Extensions That Every Social Media Marketer Should Know

by Erin Feldman @ AWR

Social media like Facebook, Twitter, Instagram and others are great platforms for marketing your business, as they will help you reach and interact with a lot of potential customers. If utilized properly, it will give you the publicity that will positively affect your business. Related to this are Chrome Extensions, which are small applications or … Continue reading "10 Chrome Extensions That Every Social Media Marketer Should Know"

The post 10 Chrome Extensions That Every Social Media Marketer Should Know appeared first on AWR.

Two-day Search Engine Optimization Certification Classes Offered in Denver and Boulder, Colorado

by Chris Raulf @ Boulder SEO Marketing

Do you have a pretty good understanding of search engine optimization (SEO) but are interested in advancing your knowledge to really make a difference for your business? Our two-day, hands-on, SEO training may be a great fit for you! You will learn the entire methodology that has helped many of our students and customers boost sales...

Does Your Company’s Strategy Include Omni-Channel Marketing?

by brandogadmin @ Brandography

Social Media Marketing for Contractors

by admin @ Common SEO Questions

Social media platforms including Facebook, Twitter, LinkedIn and Pinterest have all changed the ways in which contractors attract and retain new customers.  Traditionally, contractors relied on marketing methods such as direct mailers, television commercials and word-of-mouth referrals to obtain new contracts.  While these methods can still produce results, more and more customers are resisting such […]

Does Affiliate Marketing Really Work?

by Michael Rogers @ Affiliate Marketer Training

Money. We could all use a little bit more of it, and while they say that it won’t buy happiness there’s no question that it can certainly make things a little easier. There are numerous ways that people in today’s world can earn extra income, and one particular way that I almost found by accident […]

The post Does Affiliate Marketing Really Work? appeared first on Affiliate Marketer Training.

This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment?

This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment?

by Joe Pulizzi @ Content Marketing Institute

We explore Apple's big investment in streaming content, a Facebook ad biz failure, and the shifting business model for publishers. Our rants and raves include Zillow and HBR, then we close with an example of the week from the AAHA. Continue reading

The post This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment? appeared first on Content Marketing Institute.

The SEO Audit – Your Business’s Road Map to Organic Success

The SEO Audit – Your Business’s Road Map to Organic Success

by Robert Donnell @ SEO Marketing for businesses

The SEO site audit is a process for periodical identification and strategic prior prioritization of issues on a website. It is vital to know where you are at, so you know where you need to go. During the audit, we assess a site’s search engine compliance and technical factors one of the most important things…

The post The SEO Audit – Your Business’s Road Map to Organic Success appeared first on SEO Marketing for businesses.

Professional SEO Company Long Island | On Top Visibility

Professional SEO Company Long Island | On Top Visibility


On Top Visibility

As a top SEO company located in the heart of Long Island, On Top Visibility exists to get your company seen by the right people. Get noticed- call today!

Hello world!

by madman @

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

The post Hello world! appeared first on .

5 Big Reasons Why Your E-Commerce Brand Needs to Use AI (+Tools to Try!)

by Sam Hurley @ Digital Current

E-commerce remains a highly competitive field, but don’t fret, you can make it big amongst the giants thanks to artificial intelligence and machine-learning tools. Artificial intelligence and machine learning have far surpassed the “eye roll” reaction they once sparked… They have become essential tools for many large e-commerce brands to operate at such scale — […]

The post 5 Big Reasons Why Your E-Commerce Brand Needs to Use AI (+Tools to Try!) appeared first on Digital Current.

What Is Search Engine Optimization And Why Is It Important

What Is Search Engine Optimization And Why Is It Important


reliablesoft.net

Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. What is SEO? Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be

CHA Megashow Talk on Digital Marketing for 2016

by Tony Passey @ Firetoss

I was fortunate enough to be invited to the Craft and Hobby Association’s 75th Anniversary Mega Show in Anaheim, California. Below is the slide deck for the talk I gave. What a tremendous group of people and a wonderful chance to meet bloggers, publishers and influencers in an exciting industry. Thank you for the opportunity […]

The post CHA Megashow Talk on Digital Marketing for 2016 appeared first on Firetoss.

Want To Step Up Your Trello Boards? You Need To Read This First

by Dave Nevogt @ Remote Team Management, Startup Marketing & Growth Blog by Hubstaff

Whether you’re curious about Trello boards or just looking for new ideas, these 17 Trello board examples—for workflows like project management, development, sales, marketing, onboarding, and event planning—will provide you with an excess of inspiration for getting the most out of the platform. Trello boards can be used in nearly every aspect of business to... Continue reading

The post Want To Step Up Your Trello Boards? You Need To Read This First appeared first on Remote Team Management, Startup Marketing & Growth Blog by Hubstaff.

8 Ways Intelligent Marketers Use Artificial Intelligence

by Karola Karlson @ Content Marketing Institute

Every day your team postpones using innovative AI-powered solutions in your content marketing, you’re losing competitive edge. Discover eight ways to leverage AI to beat – or at least compete with – your competition. Continue reading

The post 8 Ways Intelligent Marketers Use Artificial Intelligence appeared first on Content Marketing Institute.

4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company

by Today's Industry Insider @ The Kissmetrics Marketing Blog

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top […]

4 Tips for Creating an Efficient Marketing Department

4 Tips for Creating an Efficient Marketing Department

by Pratik Dholakiya @ Entrepreneur: Latest SEO Articles

Sure, as a CEO, you think of yourself as an "idea person." But these days, you also need modern marketing savvy in SEO and mobile.

Why Veterinarians Need Professionally Designed and Mobile-Friendly Websites

by webmaster @ Breakthrough SEO Marketing

Unless your website is optimized for Google’s mobile-friendly update, your rankings could disappear from Google’s mobile search results. It’s undeniable that pet owners love their furry, scaly, and feathered little friends. However, when your prospective clients’ pets have been injured, aren’t feeling well, or need to undergo their wellness exams, how will you get your […]

The post Why Veterinarians Need Professionally Designed and Mobile-Friendly Websites appeared first on Breakthrough SEO Marketing.

How GE Gives Recruiting Content a Personality Lift

by Clare McDermott @ Content Marketing Institute

Learn how 125-year-old manufacturing-turned-digital-industrial giant attracts a new generation of innovation-seeking talent. Discover its ideas that any company can use to give recruiting-focused content marketing a personality lift. Continue reading

The post How GE Gives Recruiting Content a Personality Lift appeared first on Content Marketing Institute.

How to Choose Social Media

by E-Web Marketing @ E-Web Marketing

How to Choose Social Media Channels for your Business – 3 Simple Steps A lot of times we hear the question:...

The post How to Choose Social Media appeared first on E-Web Marketing.

Marketing Day: The new attribution challenge, adding chatbots to your arsenal & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Do You Need A Website For Affiliate Marketing?

by Michael Rogers @ Affiliate Marketer Training

Now that I’ve been in the industry for awhile, one of the most common questions people ask me is “do you need a website for affiliate marketing?” I think it is because when most people think of websites they think of web design and having to learn computer code which is a very complex skill […]

The post Do You Need A Website For Affiliate Marketing? appeared first on Affiliate Marketer Training.

7 Ways to Integrate SEO Into Your Business Marketing Channels

7 Ways to Integrate SEO Into Your Business Marketing Channels


Digital Current

SEO is not a channel that should be used alone. Here are 7 ways to integrate SEO into your business marketing channels to achieve long-lasting results.

3 Super Simple Pinterest Strategies to Quickly Grow Your Website's Traffic

3 Super Simple Pinterest Strategies to Quickly Grow Your Website's Traffic

by Melyssa Griffin @ Entrepreneur: Latest SEO Articles

Learn how to turn this often-neglected platform into your own marketing powerhouse -- no matter which niche or industry you're in.

8 Big Questions From Content Marketing World to Ask Year Round

by Joe Pulizzi @ Content Marketing Institute

To kick off CMWorld Joe Pulizzi asked, “Do you think about your content marketing like George Lucas did about Star Wars?” Plus, discover seven more questions posed by speakers who all focus on the most valuable element in content. Continue reading

The post 8 Big Questions From Content Marketing World to Ask Year Round appeared first on Content Marketing Institute.

Why Affiliate Marketers Suck

by Michael Rogers @ Affiliate Marketer Training

Affiliate marketers suck. I think I’m allowed to say that as I’ve been earning a full-time income with affiliate marketing since 2011. But what do I mean? Why would I say people in my own profession suck? To be honest, I’m just at a point now where I’m fed up with the unethical nature of […]

The post Why Affiliate Marketers Suck appeared first on Affiliate Marketer Training.

How Many Pages Should a Website Have for SEO?

by Beth Browning @ Discover Your Customers

    How many pages should my website have (excluding my blog)? This is one of the questions I get asked most often during a training session and while providing feedback to a site owner after completing a website and SEO evaluation.  As with most things related to business, there’s no “one size fits all” [...]

The post How Many Pages Should a Website Have for SEO? appeared first on Discover Your Customers.

Why Your Remote Team Should Use Agile Methodologies

by Dave Nevogt @ Remote Team Management, Startup Marketing & Growth Blog by Hubstaff

One of Agile’s 12 principles is often used as an argument against pairing the methodology with a remote work model: “The most efficient and effective method of conveying information to and within a development team is face-to-face conversation.” If face-to-face conversation is one of the tenets of Agile methodologies, successful Agile execution must be impossible for remote... Continue reading

The post Why Your Remote Team Should Use Agile Methodologies appeared first on Remote Team Management, Startup Marketing & Growth Blog by Hubstaff.

Marketing Auto Body Repair Businesses

by webmaster @ Breakthrough SEO Marketing

Race Ahead of Your Competitors by Building a Mobile-Friendly Website for Your Auto Body Repair Business. In today’s digitally driven world, there is no doubt that online platforms are easily overtaking traditional channels in terms of how customers get access to information. Business owners can no longer disregard digital media when it comes to running […]

The post Marketing Auto Body Repair Businesses appeared first on Breakthrough SEO Marketing.

7 Biggest PPC Nightmares Sinking Your ROI

by Today's Industry Insider @ The Kissmetrics Marketing Blog

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, […]

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

Social Media Marketing for Doctors

by admin @ Common SEO Questions

As with any business operation, doctor’s offices must also rely on marketing to attract new patients into their businesses.  In fact, without a steady flow of new and returning patients, a doctor’s office will not survive for long.  Yet, many doctors are not maximizing their marketing potential.  One very effective way to boost the marketing […]

Ohio Trucking Association: Driver Recruiting

by Tony Passey @ Firetoss

Our CEO, Tony Passey, spoke at the Ohio Trucking Association annual event held in Wheeling, West Virginia on October 19-21, 2014.  As demands on the transportation industry increase there is a growing shortage of drivers.  In response to driver shortages, Firetoss’s CEO spoke on solving recruiting as a digital marketing problem. The target demographic for […]

The post Ohio Trucking Association: Driver Recruiting appeared first on Firetoss.

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

Content Marketing talk at SL Circle

by Tony Passey @ Firetoss

Thank you to all that came to the SL Circle Marquee Event at the Zion’s Bank Founders Room.  To facilitate the distribution of information I have uploaded my slides to slideshare.net. Feel free to download and use them as you like. Thank you all for attending. Content Campaign Strategy from Tony Passey

The post Content Marketing talk at SL Circle appeared first on Firetoss.

3 Components to Running a Smooth Content Operation

by Pratik Dholakiya @ Content Marketing Institute

Does your content marketing team feel like a disconnected group? To create a functioning content marketing team, put together the key elements – talent, tools, and operations – to create a program that benefits your company. Continue reading

The post 3 Components to Running a Smooth Content Operation appeared first on Content Marketing Institute.

Marketing Day: Live chat best practices, the holy grail of engagement & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Difference between SEO and SEA

Difference between SEO and SEA


Queromedia

SEO vs SEA What's the difference between SEO and SEA? An internet user who performs a search in Google typically receives two types of results: organic or

Digital Marketing News Roundup – July 2017

by Scott Sundblom @ Big Leap

The summer heat didn’t slow things down at all on the digital marketing front. This month’s news roundup includes an update on a major Google search feature, Instant Search, native video support coming to LinkedIn, and an update to Google’s AdWords Editor!   Google Drops Google Instant Search For nearly 7 years, Google has served […]

The post Digital Marketing News Roundup – July 2017 appeared first on Big Leap.

SEO Made Simple: A Step-by-Step Guide

SEO Made Simple: A Step-by-Step Guide


Neil Patel

Guess how many blog posts are published each day. Any ideas? Over 2 million. That means 46 people have pressed publish by the time you read these 4 sentences. This makes it kinda tough to stand out. But you have to, if you want to make your blog a successful one, that is. While I …

The How-To Guide to Handling Conflict on Remote Teams

by Dave Nevogt @ Remote Team Management, Startup Marketing & Growth Blog by Hubstaff

Conflicts occur on any team, but on a remote team where face-to-face communication rarely, if ever, happens, noticing them is more difficult. As a remote team manager, you need to see those conflicts when they arise and have a plan to combat them when they do. While conflict is not always a bad thing, it... Continue reading

The post The How-To Guide to Handling Conflict on Remote Teams appeared first on Remote Team Management, Startup Marketing & Growth Blog by Hubstaff.

Content Marketing for Contractors

by admin @ Common SEO Questions

Today’s discerning customers are increasingly resistant to the sales-oriented tactics utilized in traditional marketing channels (think direct mailers, intrusive television commercials and lengthy magazine advertisements).  While these approaches to marketing are still very useful, today’s consumers are appreciative of much softer approaches that provide value to their lives instead of pressuring them into making hasty […]

Fantastic ‘Shoppable’ Video Marketing Strategies

by Jon Mowat @ AWR

There’s no need for me to bore you with stats about video content consuming the Web, expedited by Facebook planning a video-first future and Fortune 500 companies confirming video marketing delivers higher returns than display ads. The medium of moving pictures can’t fail to catch the eye, and as 4G connections become increasingly widespread – … Continue reading "Fantastic ‘Shoppable’ Video Marketing Strategies"

The post Fantastic ‘Shoppable’ Video Marketing Strategies appeared first on AWR.

Top 10 Marketing Reads (July Staff Picks)

by Josh Coffy @ Flight Media

Are you glad for the respite your cool office provides when the dog days of summer hit? We sure do! While you may easily put personal projects aside during the summer in favor of going for a hike, hitting the beach, or walking the downtown with your friends, don’t put your education on hold! This […]

The post Top 10 Marketing Reads (July Staff Picks) appeared first on Flight Media.

Search Engine Compliance Can Make or Break Your SEO

by Robert Donnell @ SEO Marketing for businesses

Building a website and making it go live is only the first of many steps you need to perform to get your business noticed online. Not only do you get noticed but we also make sure that your website is in search engine compliance. Having a website is a lot more involved than it used…

The post Search Engine Compliance Can Make or Break Your SEO appeared first on SEO Marketing for businesses.

6 Uncomplicated Social SEO Tips for Small Businesses | Constant Contact Blogs

6 Uncomplicated Social SEO Tips for Small Businesses | Constant Contact Blogs


Constant Contact Blogs

Let’s start with what is SEO? SEO stands for Search Engine Optimization. And the phrase improve your SEO strategy encompasses the actions taken to ensure y

How to Protect Customer Data — and Your Company

by Kristina Podnar @ Content Marketing Institute

Your subscribers and customers need to know that if they share personal data to gain access to your content or products, you’re prepared to protect their data. A digital data policy may not top your to-do list, but it should. Let’s get started. Continue reading

The post How to Protect Customer Data — and Your Company appeared first on Content Marketing Institute.

Gary Presents at CPA SME Day 2007

by E-Web Marketing @ E-Web Marketing

Gary today will be presenting at the CPA SME Day, NSW event hosted at the CPA Centre in Sydney. The event...

The post Gary Presents at CPA SME Day 2007 appeared first on E-Web Marketing.

The 7 Top Skills You Need to Be Good at SEO

The 7 Top Skills You Need to Be Good at SEO

by Jayson DeMers @ Entrepreneur: Latest SEO Articles

At the core of every SEO campaign is at least one person calling the shots. Does he (or she) have what it takes?

SEO Explained For Online Marketing - Affiliate Marketer Training

SEO Explained For Online Marketing - Affiliate Marketer Training


Affiliate Marketer Training

What does SEO mean? This is the simple explanation especially written for those of you just learning about the search engine optimization world.

Should Your Brand Focus Primarily on SEO or Social Media? Learn the Pros and Cons of Each

by Brian Honigman @ Digital Current

Considering SEO or social media for your business? Discover the pros and cons of each to determine what will work best for you. It’s clear SEO and social media are beneficial for similar and distinct reasons, but most brand teams don’t have the capabilities to be active on every medium in a significant way. With […]

The post Should Your Brand Focus Primarily on SEO or Social Media? Learn the Pros and Cons of Each appeared first on Digital Current.

How B2B Brands Can Use Quora to Drive Traffic, Establish Authority, & Earn SEO Benefits

by Brian Honigman @ Digital Current

Quora is an effective avenue to boost your brand’s presence online. Learn how to best use the Q&A site to boost traffic, authority, and SEO. It’s difficult to find an answer to a very specific, nuanced question online at times. Google searches often return results that help answer a question broadly, while Yahoo Answers are […]

The post How B2B Brands Can Use Quora to Drive Traffic, Establish Authority, & Earn SEO Benefits appeared first on Digital Current.

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by madman @

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4 Fantastic Social Media Tools to Rapidly Scale Your Marketing (Plus CEO Predictions!)

by Sam Hurley @ Digital Current

There are a million and one other “social media tool” roundup posts — so I wanted to bring a completely fresh (and extraordinary) offering to the table. Piqued your interest? Not only are the following pieces of digital kit some of the best social tools around. Not only should you experiment with each. Not only […]

The post 4 Fantastic Social Media Tools to Rapidly Scale Your Marketing (Plus CEO Predictions!) appeared first on Digital Current.

Content Marketing Tools you Cannot Ignore

by Rank Executives @ Rank Executives

Content marketing’s rapid growth over the past few years has led to a demand for better tools to facilitate it. This demand has fueled an explosion of applications that handle...

The post Content Marketing Tools you Cannot Ignore appeared first on Rank Executives.

Your Key To Productivity: Integrating Basecamp with Hubstaff

by Dave Nevogt @ Remote Team Management, Startup Marketing & Growth Blog by Hubstaff

Basecamp is a powerful project management tool that allows companies to consolidate a variety of processes. It maintains task lists, houses discussion threads, tracks statuses, and produces detailed reports. And while Basecamp is a near-perfect project management solution, it lacks one important capability: it doesn’t have a time-tracking feature. Time tracking is important for businesses... Continue reading

The post Your Key To Productivity: Integrating Basecamp with Hubstaff appeared first on Remote Team Management, Startup Marketing & Growth Blog by Hubstaff.

10 Questions You Should Answer Before Evaluating Marketing Automation Vendors

by John Hanson @ Content Marketing Institute

Don’t rely on marketing automation vendors to become the experts in your business processes, people, systems, and data. Get your house in order first. Answer these 10 questions before you evaluate marketing automation providers. Continue reading

The post 10 Questions You Should Answer Before Evaluating Marketing Automation Vendors appeared first on Content Marketing Institute.

5 SEO Tips for Small or Local Business Owners

by Beth Browning @ Discover Your Customers

These days it’s rare that I meet a local business owner who doesn’t have a website and most have an awareness of SEO (search engine optimization). Unfortunately it’s not so rare to learn that it hasn’t been updated since it was first built in 2011 (or before) and their understanding of SEO is limited. Many website [...]

The post 5 SEO Tips for Small or Local Business Owners appeared first on Discover Your Customers.

Help is on the Way: 10 Tips for Remote Work/Life Balance

by Dave Nevogt @ Remote Team Management, Startup Marketing & Growth Blog by Hubstaff

When your refrigerator is your lunchroom and your commute consists of 10 stairs, working remotely can be unique and sometimes challenging. How do you separate your home and work lives when your office is your home? The great part about working remotely is it gives you the freedom to do both. The issue is finding... Continue reading

The post Help is on the Way: 10 Tips for Remote Work/Life Balance appeared first on Remote Team Management, Startup Marketing & Growth Blog by Hubstaff.

7 Important Aspects of a Successful Web Marketing Campaign

by rkalinowski @ On Top Visibility

Standing out on the Internet is more important than ever if you want to have a successful business. Too many people, however, think that just because they have a clever domain name the cash will just start pouring in. It takes a lot more than that to succeed in the online battlefield that is the

Search Engine Journal - Marketing News, Interviews and How-to Guides

Search Engine Journal - Marketing News, Interviews and How-to Guides


Search Engine Journal

Helping marketers succeed by producing best-in-industry guides and information while cultivating a positive community.

Do Your Employees Want to Work Remotely? Here’s How to Make It Happen

by Dave Nevogt @ Remote Team Management, Startup Marketing & Growth Blog by Hubstaff

The benefits of switching to a remote workforce convince many employers to consider the transition. A remote work model allows employers to hire the right talent, regardless of location. It eliminates the high operational costs of leasing office space. It also allows employers to build an engaged workforce that’s happier, healthier, and more productive. And... Continue reading

The post Do Your Employees Want to Work Remotely? Here’s How to Make It Happen appeared first on Remote Team Management, Startup Marketing & Growth Blog by Hubstaff.

SLCircle Marketing Bootcamp 2015

by Tony Passey @ Firetoss

All of Your Content Marketing Questions, Answered. Get answers to all of those content marketing questions you were too afraid to ask in business school — secure your spot in this year’s SLCircle Marketing Bootcamp, November 17 at 5:30pm in the Zion’s Bank Building. Join us for an evening of food, drink, and not-so-awkward conversation […]

The post SLCircle Marketing Bootcamp 2015 appeared first on Firetoss.

You Need SEO to Improve Your Online Visibility, Increase Visitors, Leads, and Customers

by webmaster @ Breakthrough SEO Marketing

Do you know how many potential visitors you are missing by not having SEO done for you for online visibility? When you are missing out on visitors, it means that you are also missing out on customers. Visitors become leads and leads become customers. So you are failing to acquire customers and other opportunities if […]

The post You Need SEO to Improve Your Online Visibility, Increase Visitors, Leads, and Customers appeared first on Breakthrough SEO Marketing.

SEO vs. PPC – The Ultimate Battle

by Tony Passey @ Firetoss

SEO vs. PPC from Taylor Hunsaker

The post SEO vs. PPC – The Ultimate Battle appeared first on Firetoss.

Keyword Research for Search Engine Optimization (SEO) [Webinar Recording]

by Chris Raulf @ Boulder SEO Marketing

Learn How to Identify Your Most Important and Lucrative SEO Keywords Hands down, understanding and being able to research and identify the keywords your potential customers type into Google is crucial to succeeding with SEO. It’s probably the most critical aspects of a digital marketing strategy. Knowing what keywords and phrases your target audience uses...

Why a PPC Campaign Might Be Your Best SEO Move

by Snap Agency @ Snap Agency

It can be easy for even the most experienced digital marketers to get caught up in a single tactic. We can lose our creativity and then become worried when that...

test

by madman @

[mysiteauditor id=”560199ed62925″]

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Patience (with Search Engine Optimization) is a Virtue

by Chris Raulf @ Boulder SEO Marketing

When I first talk to potential customers about search engine optimization (SEO), I see them get really excited and enthusiastic about the possibilities. At some point, they ask how quickly it will be before they get a lot more organic search engine traffic. This is the part that can be difficult because although I get...

Breakthrough SEO Video

by webmaster @ Breakthrough SEO Marketing

BREAKTHROUGH SEO MARKETING VIDEO Breakthrough SEO Marketing helps businesses and organizations differentiate themselves online, for example, with SEO videos. We also help our clients engage and communicate with their customers. We specialize in mobile responsive website design that is also search engine friendly. To help our clients become more visible online, we use online marketing […]

The post Breakthrough SEO Video appeared first on Breakthrough SEO Marketing.

Marketing Day: Facebook Instant Articles update, Google Display Network & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling

by Marcia Riefer Johnston @ Content Marketing Institute

Take chinchillas and marshmallows. Pick circuses and bacon. Or start from the beginning of the fun – and useful – word-play game from the former executive producer of The Colbert Report and now a corporate social media manager. Continue reading

The post Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling appeared first on Content Marketing Institute.

If You’re Emailing Your Patients, the Question is When

by MedNet Technologies @ MedNet Technologies

Many of our MedNet | Advice Media clients use email marketing to their current and potential patients. While any communication with your patients is valuable, there are some things to consider when creating and sending your next email. First some facts about email marketing There are more statistics on email marketing than time to go...

How to Identify and Prioritize Conversion Optimization Opportunities

by Brian Honigman @ Digital Current

Use this guide to help you determine how best to optimize your site in order to boost visitor conversion. Conversion optimization is an ongoing marketing practice that’s never fully completed. No website is perfect as every brand will have areas of their online properties worth optimizing to boost conversions. As an enterprise brand, you likely […]

The post How to Identify and Prioritize Conversion Optimization Opportunities appeared first on Digital Current.

How SecureWorks Took Content Strategy From Guesswork to Game Changing

by Andrea Fryrear @ Content Marketing Institute

When Kira Mondrus joined SecureWorks, she wouldn’t start content marketing without personas and journey maps. She and her team built that necessary foundation and found success. Now she’s a 2017 Content Marketer of the Year finalist. Continue reading

The post How SecureWorks Took Content Strategy From Guesswork to Game Changing appeared first on Content Marketing Institute.

How to Implement a Content Marketing Platform in a Global B2B Organization

by Marcia Riefer Johnston @ Content Marketing Institute

Over 18 months, Rachel Schickowski and Stan Miller implemented a content marketing platform – a hub for all the marketing content of Rockwell Automation – for a team of 600 marketers around the world. Now, they share how they did it. Continue reading

The post How to Implement a Content Marketing Platform in a Global B2B Organization appeared first on Content Marketing Institute.

High-quality Content Marketing is the Real Search Engine Optimization (SEO)

by Chris Raulf @ Boulder SEO Marketing

Although Google hasn’t confirmed it yet, it appears that they released an update called “Fred” to their search engine algorithm in March of 2017, which at least partially targets the quality of websites. A number of websites reported a drop in organic search traffic by 50% or higher overnight. It seems that many of these websites...

The Seven Deadly Sins of Link Building [Infographic]

by E-Web Marketing @ E-Web Marketing

If you are like many business owners, trying to get your mind around link building tactics can leave you thinking, “Perhaps...

The post The Seven Deadly Sins of Link Building [Infographic] appeared first on E-Web Marketing.

Small Business SEO – An Introduction

Small Business SEO – An Introduction

by Robert Donnell @ SEO Marketing for businesses

Small Business SEO – an Introduction. By small businesses, we mean companies that have a limited marketing department with one or two people executing or in some cases we serve as their marketing department on the outside. Our clients typically do 1-20 million dollars in revenue and have a clear vision for long-term growth. SEO…

The post Small Business SEO – An Introduction appeared first on SEO Marketing for businesses.

Linkbuilding vs. Content Marketing

by Rank Executives @ Rank Executives

In the online marketing world, there are many different ways that you can attract the audience you need to grow your business. There are several schools of thought on how...

The post Linkbuilding vs. Content Marketing appeared first on Rank Executives.

The Business of Black Friday

by Kayla Barber @ BluSpôk

Are There Marketing Geniuses of Black Friday & Cyber Monday?   It’s crazy to think that Black Friday and Cyber Monday are at the end of next week—a big day for a lot of companies. Brands start preparing months and months in advance for these two days out of the year. Ads for these events […]

The post The Business of Black Friday appeared first on BluSpôk.

5 Fatal Flaws SEO Marketing

5 Fatal Flaws SEO Marketing

by Robert Donnell @ SEO Marketing for businesses

5 Fatal Flaws SEO Marketing – Interview Summary As well as ensuring that you use all of the best practices, you need to avoid SEO marketing’s biggest mistakes. Here are the 5 fatal flaws SEO Marketing: Search Engine Optimization (SEO) is crucial for any company in today’s online business world. Without good SEO, there is…

The post 5 Fatal Flaws SEO Marketing appeared first on SEO Marketing for businesses.

What Is CPA Affiliate Marketing?

by Michael Rogers @ Affiliate Marketer Training

Cost Per Acquisition (CPA), otherwise known as Cost Per Action, is a form of affiliate marketing where advertisers pay for a specific form of acquisition or action to be taken. Acquisitions can range from clicks to requests for service, to filling out forms, to installs and downloads depending on the details of the contract. CPA […]

The post What Is CPA Affiliate Marketing? appeared first on Affiliate Marketer Training.

How to Partner with The Right-Sized Digital Marketing Partner

by Scott Sundblom @ Big Leap

Hiring a digital marketing partner is a big decision that can have a large impact on the bottom line of your business. Making the right decision can improve the performance of online marketing channels and increase leads and sales. However, making the wrong decision may take your online performance in the wrong direction and fail […]

The post How to Partner with The Right-Sized Digital Marketing Partner appeared first on Big Leap.

This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content

This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content

by Joe Pulizzi @ Content Marketing Institute

We explore Apple's record earnings, Google's new ad format, and AI bots that created a secret language. We also discuss Hasbro's failed bid for Lions Gate, rant about a media duopoly, and share an example of the week from Jim Cramer.
Continue reading

The post This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content appeared first on Content Marketing Institute.

SEO vs. SEM: What’s the Difference? - Hiring | Upwork

SEO vs. SEM: What’s the Difference? - Hiring | Upwork


Hiring | Upwork

There is often a lot of confusion between the differences of SEO (search engine optimization) vs. SEM (search engine marketing.) In the article, we will explore the differences between them so that you can build a better online marketing presence.

5 Key Milestones to Develop and Advance Your Content Marketing Program

by Heather Levy @ Content Marketing Institute

What does it take for your content marketing program to mature in your organization? Explore the levels in Gartner’s Content Marketing Maturity Model and learn the five key attributes your program must have for any progress. Continue reading

The post 5 Key Milestones to Develop and Advance Your Content Marketing Program appeared first on Content Marketing Institute.

Frustrated With Your Website and Internet marketing?

by btvbill @ Vermont Web Design, Web Hosting and Development

As the web becomes more complicated and crowded it’s easy to see why many business owners become frustrated with their website, social media and Internet marketing plans. Read below or contact us now at 802-233-3261 if you’d like to kick your web marketing campaign back into high gear. So why are so many business owners frustrated with their websites and web marketing? Here’s why: Back in the late 1990’s all you needed was a website. You could literally “set it and forget it”. Those were the glory days and early beginnings of websites. Most businesses didn’t have a clue about websites or email and getting a first page ranking in Yahoo (the number one search engine in pre-Google days) was relatively easy. Fast forward to 2017 where it seems everyone is on the web, fighting tooth and nail for the coveted first page search results in Google.  Social media evolved and everyone rushed to Facebook, Instagram, Pinterest, etc., in an attempt to market their businesses online. Your Facebook Page Organic Posts is Actually Seen By Only 2% of Your Fans from Hubspot: A study from Edgerank Checker found that between February 2012 and March 2014, organic reach for the average […]

The post Frustrated With Your Website and Internet marketing? appeared first on Vermont Web Design, Web Hosting and Development.

Ads Are Killing the Web: Are You Part of the Problem?

by Kirk Cheyfitz @ Content Marketing Institute

The switch from crappy ads to valuable content is long overdue in online marketing. Is it too late to save the web? Plus, learn the six steps to digital decency for your brand. Continue reading

The post Ads Are Killing the Web: Are You Part of the Problem? appeared first on Content Marketing Institute.

3 Reasons Your Business Needs to Use Social Media Marketing

by rkalinowski @ On Top Visibility

We live in a digital world, so it’s easy to understand why many organizations have shifted their focus to internet marketing. After all, digital marketing efforts directly impact your SEO, which allows people to find you more easily and will positively impact your revenue stream. Although there are several components of internet marketing that will

Panda and Penguin Recovery | A Web Design & SEO Success Story

by Beth Browning @ Discover Your Customers

Last fall I received a phone call from the owner of a local patio furniture refinishing business. His organic traffic was on a downward trend and he was looking for solutions. After a quick look at his site, I was fairly certain that an evaluation would reveal that his site had been impacted by more than one of the [...]

The post Panda and Penguin Recovery | A Web Design & SEO Success Story appeared first on Discover Your Customers.

Content is King, but Bad Content is a Jester

by MedNet Technologies @ MedNet Technologies

Content, content, content. In the digital marketing realm today it’s all about content. Google made it so. A couple of years back Google changed its algorithm to move away from using keywords, which clever people had learned to totally game, and toward what was actually on the websites its bots crawled, the content. Suddenly, content...

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)


Hobo

Updated: SEO for Beginners 2016. A guide to search engine optimisation for Google in the UK and aimed at beginners.

Perfect Pizza’s Inbound Marketing Strategy – A Fictional Case Study

by Chris Raulf @ Boulder SEO Marketing

Remember when you’d use a phone book to find a business or phone number, or go to the library to find facts or information? Ask any teenager today what a phone book is and they’d probably give you a blank stare because phone books have been made obsolete. People use the internet to find information...

Smackdown Content Marketing Secrets From the WWE

by Susan Moeller @ Content Marketing Institute

WWE is a legit boss in the content marketing arena. An analysis of 482,000 sports and entertainment headlines (NFL, MLB, UFC, Game of Thrones, etc.) reveals why WWE is a superstar in content engagement and how you can become one too. Continue reading

The post Smackdown Content Marketing Secrets From the WWE appeared first on Content Marketing Institute.

24 Experts Share How to Avoid Big Mistakes in Content Marketing

by Ann Gynn @ Content Marketing Institute

Though we hate to admit our mistakes, they can be our best teachers. But you don’t always have to make them to learn from them. Experts presenting at Content Marketing World reveal 24 mistakes they’ve encountered – and how to fix them. Continue reading

The post 24 Experts Share How to Avoid Big Mistakes in Content Marketing appeared first on Content Marketing Institute.

4 Reasons Your Business Needs a Blog Immediately

by rkalinowski @ On Top Visibility

At this point, it’s basically common knowledge that your business should be using a digital marketing company to help boost search rankings. Although having good web design is imperative for keeping visitors on your site, you need a proven way for them to find your company in the first place. Using search engine optimization, or

Convert Your Most Vital (and Most Ignored) Audience Into Brand Ambassadors

by Marcia Riefer Johnston @ Content Marketing Institute

Do you ignore your organization’s most important audience? Chances are, you put all your brand-building energy into external messages. But if company employees aren’t part of your content marketing strategy, you miss an opportunity. Continue reading

The post Convert Your Most Vital (and Most Ignored) Audience Into Brand Ambassadors appeared first on Content Marketing Institute.

Why Segmentation is Vital to Your Marketing Success

by Sherice Jacob @ The Kissmetrics Marketing Blog

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s […]

What Does SEO Mean? Discover What You Really Need to Know!

What Does SEO Mean? Discover What You Really Need to Know!


Vermont Web Design, Web Hosting and Development

SEO stands for "search engine optimization". Everyone seems to have heard about and uses the term "SEO" but many do not know what SEO means, or what it does

Top 10 Marketing Conferences For Entrepreneurs

Top 10 Marketing Conferences For Entrepreneurs

by R.L. Adams @ Entrepreneur: Latest SEO Articles

Marketing conferences are the shortest route to increased knowledge, exposure and opportunity.

Search Engine Optimization (SEO) Keywords: The Step-by-Step Guide to Keyword Research

by Chris Raulf @ Boulder SEO Marketing

Learn How to Identify Your Most Important and Lucrative SEO Keywords Thanks for your interest in our SEO keywords guide. There’s probably a good chance that you found this guide through an online search on Google. Well, this is exactly what this primer is all about: you will learn proven and tested processes that will...

This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time

This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time

by Joe Pulizzi @ Content Marketing Institute

We discuss the possibility of Google buying Marketo and Trade Desk's fight against ad fraud. Our rants and raves feature two music content innovators; then we close with an unlikely source of content inspiration: Warsaw, Indiana. Continue reading

The post This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time appeared first on Content Marketing Institute.

Video Marketing

by webmaster @ Breakthrough SEO Marketing

Video-Marketing-Infographic

The post Video Marketing appeared first on Breakthrough SEO Marketing.

3 Digital Marketing Trends Your Business Should Explore in 2017

by rkalinowski @ On Top Visibility

The online marketing landscape is always changing. While this means that you’ll always have new opportunities to deliver your content and generate sales, it can be a challenge for some businesses to keep up. To be successful, it’s important to stay on top of important trends. As this year draws to a close, we’re making

5-Stage Digital Marketing Plan to a Successful Product Launch

by Rebekah Radice @ Digital Current

The success of a new product launch depends on many variables. By utilizing different digital marketing channels and tools, you can help ensure a victorious introduction. Using social media to launch a new product is exhilarating. It’s also overwhelming if you haven’t planned accordingly. From pre-launch activities to influencer outreach, your launch plan will make […]

The post 5-Stage Digital Marketing Plan to a Successful Product Launch appeared first on Digital Current.

What Is Video Marketing

by webmaster @ Breakthrough SEO Marketing

What Is Video Marketing? Video marketing is a rather easy concept to define, as it is focused on using video to promote or market your brand, products, or services. Strong online marketing campaigns incorporate video into the mix. Why is Video Marketing Important for Your Business? In such a fast-paced world, many consumers would rather […]

The post What Is Video Marketing appeared first on Breakthrough SEO Marketing.

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice


Smart Insights

Our recommendations on SEO best practice Search Engine Optimisation (SEO) is arguably THE most cost-effective digital marketing technique, but also the most challenging to get right. Our SEO resources are aimed at marketers who need to ask the right questions …..

Marketing Day: Becoming an analytical marketer, holiday shopping forecasts & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Why You Should Ignore Yahoo and Bing Even Though They Matter

by Snap Agency @ Snap Agency

When most SEOs do keyword research, the large majority will only ever look at Google. This might seem silly to you because a surprisingly large amount of people still use...

Marketing Day: E-commerce SEO mistakes, Facebook tests new ad format & interactive native content

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

What is SEO Marketing and How it Works.

What is SEO Marketing and How it Works.


Shopify

In this seo tutorial we examine exactly what ecommerce SEO is and how it can help your business.

Watch: How to Get the Most Out of SEO With the Least Amount of Effort

Watch: How to Get the Most Out of SEO With the Least Amount of Effort

by Andrea Huspeni @ Entrepreneur: Latest SEO Articles

On the latest episode of 'Tough Love Tuesday,' SEO pro Neil Patel will provide tips and tricks for marketing your content to grow your audience and brand.

Are you using too many #hashtags in your posts?

by E-Web Marketing @ E-Web Marketing

Hashtags are an integral to the way we communicate online, and it’s important to know how to use them. On Twitter,...

The post Are you using too many #hashtags in your posts? appeared first on E-Web Marketing.

9 Ridiculously Easy Ways to Write Better Content According to the Pros

by Rebekah Radice @ Digital Current

Want to improve your writing, but not sure where to start? Here are nine tips from pros that’ll help you become a better writer in no time. Writing has always been a powerful online tool. And with over 211 million pieces of content created daily, there’s no shortage of articles. But while content is a […]

The post 9 Ridiculously Easy Ways to Write Better Content According to the Pros appeared first on Digital Current.

Who Would You Add to Your Content Marketing Team?

by Ann Gynn @ Content Marketing Institute

If you could add someone from another department or industry to your content marketing team, who would it be? Here are 22 suggestions from Content Marketing World presenters. Their answers are enlightening – and usually realistic. Continue reading

The post Who Would You Add to Your Content Marketing Team? appeared first on Content Marketing Institute.

Online Marketing for Veterinarians

by webmaster @ Breakthrough SEO Marketing

Click on the image or link below for important information for the future growth of your veterinarian practice! Marketing-for-Veterinarians

The post Online Marketing for Veterinarians appeared first on Breakthrough SEO Marketing.

Shared Workspaces We Love – The Must-Have List

by Dave Nevogt @ Remote Team Management, Startup Marketing & Growth Blog by Hubstaff

The days of the nine-to-five workday grind and dull cubicle confinements are diminishing away as companies eliminate traditional work environments and give employees flexible work options and alternative work arrangements. With the increase in telecommuters along with the growth of entrepreneurs, startups and freelancers, shared workspaces are on the rise all over the U.S. By... Continue reading

The post Shared Workspaces We Love – The Must-Have List appeared first on Remote Team Management, Startup Marketing & Growth Blog by Hubstaff.

How to Integrate Guest Blogging Into Your Content Marketing Strategy

by Kelsey Meyer @ Content Marketing Institute

Is your content marketing strategy missing the guest-contributed content piece of the puzzle? Learn more about why your content published on third-party sites can make a critical difference – and how to get started. Continue reading

The post How to Integrate Guest Blogging Into Your Content Marketing Strategy appeared first on Content Marketing Institute.

Is Your Social Content Picture-Perfect or Merely Taking Stock?

by Jonathan Crossfield @ Content Marketing Institute

You can’t judge a book by its cover. But in a crowded bookstore, it’s a good way to separate what you might enjoy from the thousands you can’t “judge” by reading. Social media feeds are like a bookstore and your image choice matters. Continue reading

The post Is Your Social Content Picture-Perfect or Merely Taking Stock? appeared first on Content Marketing Institute.

Marketing Day: Facebook tests Bonfire video app, a personalization road map & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

The Implications of Penguin 4.0 “real time”

by E-Web Marketing @ E-Web Marketing

It’s official, Google announced three days ago that Penguin has now successfully been integrated into the core algorithm. What a lot...

The post The Implications of Penguin 4.0 “real time” appeared first on E-Web Marketing.

Combining Content Marketing and SEO Strategy | Outbrain Blog

Combining Content Marketing and SEO Strategy | Outbrain Blog


outbrain.com

What is the difference between SEO and content marketing and how they overlap? How to define 2 solid strategies to work together to achieve high ROI.

SEO Marketing Plan and Strategy

SEO Marketing Plan and Strategy


BrightEdge SEO Blog

Plan your SEO Marketing strategy using these key insights - from creating content and tracking SEO performance to working with agencies and more.

Advantages Of Affiliate Marketing Over Other “Make Money Online” Techniques

by Michael Rogers @ Affiliate Marketer Training

Wouldn’t it be great if all those “make money online” programs and training couerses were legitimate? Unfortunately, chances are, if it sounds too good to be true, it probably is, and it’s more important than ever to be careful when putting your information out there online. This is even true with people who promote affiliate […]

The post Advantages Of Affiliate Marketing Over Other “Make Money Online” Techniques appeared first on Affiliate Marketer Training.

Marketing Day: AMP links at large, August’s top 10 YouTube video ads & FTC news

by Amy Gesenhues @ Marketing Day – Marketing Land

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Facebook’s, Instagram’s and Snapchat’s audience size estimates compareSep 15, 2017 by Tim Peterson Facebook’s and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those […]

SEO Pittsburgh PA | Best Local SEO & SEM Service in Pittsburgh

SEO Pittsburgh PA | Best Local SEO & SEM Service in Pittsburgh


C-leveled

We offer best search engine marketing service in Pittsburgh. If you’ve not found success, Contact our SEO agency in Pittsburgh for best results.

Are you managing your online reputation properly?

by Sam Shetty @ E-Web Marketing

The power of independent reviews There’s no doubt that consumers are becoming more savvy, as they increasingly turn to online reviews...

The post Are you managing your online reputation properly? appeared first on E-Web Marketing.

SEO Services Search Engine Optimization

SEO Services Search Engine Optimization


Snap Agency

Snap Agency's #1 at SEO. We develop custom campaigns that include targeting, technical markup, content marketing and more.

Calling All Calls to Action

by Molly Warnock @ BluSpôk

A Solid Call to Action   Last week we introduced the importance of landing pages, but within good landing pages you must have strong calls to action. We have all heard about calls to action (CTA)—it is incorporated into all aspects of marketing. Whether you’re creating a print flyer, Facebook ad, or a blog post, […]

The post Calling All Calls to Action appeared first on BluSpôk.

Joshua Presents at SearchSchool Melbourne & Sydney

by E-Web Marketing @ E-Web Marketing

Joshua a couple of days ago presented at the inaugural SearchSchool Sydney at Australian Technology Park, and a few weeks before...

The post Joshua Presents at SearchSchool Melbourne & Sydney appeared first on E-Web Marketing.

5 Steps to Decode the E-Commerce Customer Journey: Multi-Device Mayhem

by Sam Hurley @ Digital Current

Customers now use multiple devices during the customer journey & it can be difficult to accurately track them between devices, but we’re here to help. Firstly: There is no ignoring the significance of the e-commerce industry. Its growth over the years has been phenomenal, constant, and ubiquitous. Even if the trend begins to slow down […]

The post 5 Steps to Decode the E-Commerce Customer Journey: Multi-Device Mayhem appeared first on Digital Current.

The Ultimate SEO Checklist: 15 Steps to Optimize Your Content Marketing Plan

The Ultimate SEO Checklist: 15 Steps to Optimize Your Content Marketing Plan


Content Marketing Institute

SEO should be a lynchpin in any content marketing plan; but with search engines updating algorithms so frequently, how can a mortal content marketer keep up? Check out this SEO checklist to make sure you’re set up for success.

8 SEO Do’s and Don’ts for Business Owners

by Snap Agency @ Snap Agency

As a business owner, you have a business to run. So you’ve probably hired an SEO agency to develop your website and online presence. That’ll almost always give you the...

Digital Weekly: Creating Amazing Content Experiences, Social Media Automation, & More

by Kyle Johnson @ Digital Current

Learn how AMP has become integral for organic search, how to draw in millennials with content marketing, & so much more! After a couple weeks off, we return to look at how automation and big data are becoming a part of digital marketing. We also explore ways to deepen human connections through content marketing. Let’s […]

The post Digital Weekly: Creating Amazing Content Experiences, Social Media Automation, & More appeared first on Digital Current.

How You Relate Content Marketing and SEO?

How You Relate Content Marketing and SEO?


AWR

Content marketing and SEO have replaced traditional marketing tactics to the next level. Since their inception, both of these concepts have also undergone much change.

Why “Original Ideas” Are Killing Your Content Marketing Campaigns

by Puranjay Singh @ AWR

“Originality” is the original sin of marketing. Blame it on the valorization of Don Draper-esque figures, but there is a widespread belief that to be successful in marketing, you have to come up with wildly original ideas. The end result is marketers who chase originality just for the sake of being original. I have the … Continue reading "Why “Original Ideas” Are Killing Your Content Marketing Campaigns"

The post Why “Original Ideas” Are Killing Your Content Marketing Campaigns appeared first on AWR.

An SEO Driven Approach To Content Marketing: The Complete Guide

An SEO Driven Approach To Content Marketing: The Complete Guide


CoSchedule Blog

An SEO Driven Approach To Content Marketing: The Complete Guide

How to Promote a Doctor

by admin @ Common SEO Questions

A doctor’s office must maintain a steady flow of new and returning patients to remain successful.  While most doctors’ offices rely on word of mouth or local advertising to promote their facilities, there are also other modern approaches that are performed entirely online.  This is known as digital marketing.  Digital marketing for doctors provides a […]

How SEO Marketing Can Increase Your Business Visibility for Customers

How SEO Marketing Can Increase Your Business Visibility for Customers


Discover Your Customers

SEO Marketing is a hot topic. Hiring for SEO is a big decision. Learn how we can help you with Search Engine Marketing Best Practices & Mentoring approach.

Search Engine Optimization (SEO) Specialist job description template | Workable

Search Engine Optimization (SEO) Specialist job description template | Workable


Recruiting Resources: How to Recruit and Hire Better

This SEO specialist job description template is ready to post. It's easy to customize search engine optimization responsibilities and duties.

Marketing Day: Twitter Teams on mobile, Ads.txt adoption & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

How to Create Content for the Technical B2B Buyer

by Rebecca Geier @ Content Marketing Institute

Over one-third of engineers dig at least four pages deep in Google search results in their B2B buyer journey. And that’s not the only atypical behavior. If your buyer is a technical professional, you’ll want to learn these five trends. Continue reading

The post How to Create Content for the Technical B2B Buyer appeared first on Content Marketing Institute.

SEO basics: What is content marketing? • Yoast

SEO basics: What is content marketing? • Yoast


Yoast

Content marketing contains all marketing strategies that focus sharing information. It is an important aspect of an SEO strategy.

Utah SEO Services | Search Engine Optimization | Firetoss

Utah SEO Services | Search Engine Optimization | Firetoss


Firetoss

Utah SEO services providing real results and unmatched customer service. Contact us today for a free Utah SEO consultation.

Veterinarians Need Online Marketing Too!

by webmaster @ Breakthrough SEO Marketing

The post Veterinarians Need Online Marketing Too! appeared first on Breakthrough SEO Marketing.

What If What We Know About Marketing Is What’s Holding Us Back?

by Joe Pulizzi @ Content Marketing Institute

Joe Pulizzi shares an excerpt from his and Robert Rose’s upcoming book – Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit. The duo reveals how most businesses approach marketing the wrong way. Continue reading

The post What If What We Know About Marketing Is What’s Holding Us Back? appeared first on Content Marketing Institute.

How Financial Services Companies Build Relationships Through Content

by Dawn Papandrea @ Content Marketing Institute

As customer relationships evolve from in-person transactions to omnichannel engagement, consumer-facing banks and insurance companies have realized it’s time to step up their game. Here are some innovative examples. Continue reading

The post How Financial Services Companies Build Relationships Through Content appeared first on Content Marketing Institute.

How to Promote a Contractor

by admin @ Common SEO Questions

Contractors understand how important it is to promote their businesses to obtain new customers.  This is especially true when it comes to marketing activities that are performed online.  Online marketing, also referred to as digital marketing, is the perfect way for a contractor to advertise their services, promote their brand and get in front of […]

[Webinar Recording] Improve Your ROI With International and Multilingual SEO (ISEO)

by Chris Raulf @ Boulder SEO Marketing

Although studies have shown that people prefer to use the web in their native language, translating websites was traditionally a complicated task, requiring significant IT-resources. Furthermore, translated websites often fail to reach their potential ROI because they skip the step of international search engine optimization. Presented on Wednesday, May 24, 2017, in this hour-long webinar, Péter...

“By Your Powers Combined…”: Integrating SEO and Content Marketing for Greater Success

by Stephen Porritt @ Big Leap

Back in the ‘90s, there was a cartoon called Captain Planet and the Planeteers. It was about a group of five teenagers—of surprising racial diversity—who each had a ring granting them super powers. They used these powers to fight pollution, and when the job was too big for them to handle alone, they put their […]

The post “By Your Powers Combined…”: Integrating SEO and Content Marketing for Greater Success appeared first on Big Leap.

How To Use Social Media For Affiliate Marketing

by Michael Rogers @ Affiliate Marketer Training

Using social media for affiliate marketing is one of the simplest and quickest ways to begin making money online. Affiliate marketing is a partnership between a company and an external website, where the external party helps to promote a product or products, and the company pays the external party a commission for each click that […]

The post How To Use Social Media For Affiliate Marketing appeared first on Affiliate Marketer Training.

This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content

This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content

by Joe Pulizzi @ Content Marketing Institute

We explore Facebook's new Watch, Netflix's content buying spree, and Google's ongoing interest in Snap. We also discuss Quartz's branded content results, share a rave about Time Inc., then close with an example of the week on JWT. Continue reading

The post This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content appeared first on Content Marketing Institute.

Adding SaaS to our resume in 2015

by redolive @ Red Olive

We’ve been developing software solutions for over 16 years at Red Olive. We decided it was high time to create a couple software solutions that we are in a unique position to execute and market. Red Olive is well under way with the development of some very compelling Marketing software solutions that will compete against […]

The post Adding SaaS to our resume in 2015 appeared first on Red Olive.

6 Facts you should know about PayPal

by Blake Smith @ E-Web Marketing

PayPal is one of the most successful payment processors today. It is available in 202 countries with 203 Million active users....

The post 6 Facts you should know about PayPal appeared first on E-Web Marketing.

What is SEO Marketing | Learn What SEO Is & Read Insider Secrets!

What is SEO Marketing | Learn What SEO Is & Read Insider Secrets!


Rank Executives

One of the common questions in internet marketing is "What is SEO Marketing" - Good SEO Marketing campaigns take a five point approach.

Does Inbound Marketing Work?

by Maja Jaredic @ Flight Media

This question make take you aback, especially coming from an inbound marketing agency. We full-heartedly believe in what we do. And we’ve seen inbound marketing work time and time again. And we’ve seen inbound marketing work time and time again. If you’re considering working with an inbound marketing agency…. If you’re a HubSpot user and […]

The post Does Inbound Marketing Work? appeared first on Flight Media.

Top 10 Marketing Reads (August Staff Picks)

by Flight Media @ Flight Media

As summer is winding down (or grinding to a startling halt?!) it may be a good time to readjust your vision and take a fresh look at some of your processes. Taking the time to get some new inspiration might be just the thing to get you motivated and excited about what you do. Find […]

The post Top 10 Marketing Reads (August Staff Picks) appeared first on Flight Media.

Digital Weekly: The Post-Update World, Hot Tips on Which Headlines Earn the Share, & More

by Kyle Johnson @ Digital Current

This week, learn the top reasons clients fire their SEO agencies, what content marketing KPIs you should track, how to boost a startup with influencers, and more. How do you succeed as a digital marketer when Google is keeping mum about its algorithm updates? Digital Weekly is here to help you navigate this brave new […]

The post Digital Weekly: The Post-Update World, Hot Tips on Which Headlines Earn the Share, & More appeared first on Digital Current.

The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber

by Robert Rose @ Content Marketing Institute

If audiences are the asset – how should we value them? Robert Rose shares an overview of a new framework – the audience valuation engine – that offers an asset-based approach to calculating the value per subscriber. Continue reading

The post The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber appeared first on Content Marketing Institute.

A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience

by Andrea Fryrear @ Content Marketing Institute

Redundancies, overlaps, and lack of communication kept good content marketers from delivering a great content experience for FedEx customers. Drew Bailey wanted to change that. That’s why he is a Content Marketer of the Year nominee. Continue reading

The post A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience appeared first on Content Marketing Institute.

Does SEO Still Work in 2017?

by admin @ Common SEO Questions

Search engine optimization (SEO) is more important than ever as companies seek optimal approaches that increase their brand’s visibility on the world-wide web.  Let’s face it; there are millions of companies on the internet, many of which offer similar products and services.  This is why it is imperative for companies to take every step necessary […]

Behind the Monitor: Display Advertising Technology

by Silvia Potempa @ Firetoss

Display Advertising Technology One of our favorite things to do as digital marketers is to share our knowledge with others to help them grow their businesses. Today, our CEO, Tony Passey, spoke at the SLCircle’s ‘Learning Lunch’ and gave a workshop on Display Advertising Technology. Many digital marketing workshops consist of the basics, like SEO, […]

The post Behind the Monitor: Display Advertising Technology appeared first on Firetoss.

Quick and Dirty Guide for Creating Actionable Content Marketing Personas

by Jodi Harris @ Content Marketing Institute

Not only will documented personas help you understand your audience's needs, it can help surface the most relevant content ideas. Here's how to build a portrait for a single version of truth for your content creators. Continue reading

The post Quick and Dirty Guide for Creating Actionable Content Marketing Personas appeared first on Content Marketing Institute.

5 Steps To An Integrated Approach To SEO-Friendly Content Marketing

5 Steps To An Integrated Approach To SEO-Friendly Content Marketing


Marketing Land

The explosion of content marketing means it's not only important to create great content; marketers must also incorporate Search Engine Optimization in every stage of the content creation process.

Common SEO Myths That Need to Be Squashed

by rkalinowski @ On Top Visibility

There can no longer be any doubt that 2016 is the year of the online marketing company. TV stations, newspapers, and even websites are noticing that the best web marketers are sucking up what used to be reliable advertising income. That’s because there are many methods of online marketing that will boost your online presence,

One Surprisingly Effective Way To Virtual Team Success

by Dave Nevogt @ Remote Team Management, Startup Marketing & Growth Blog by Hubstaff

A handshake or high five for a job well done is a common scene at offices with on-site teams. Employees and their supervisors interact on a daily basis and it’s easy to celebrate milestones or other achievements. However, those moments are more difficult to create on a remote team, especially one that’s distributed across multiple... Continue reading

The post One Surprisingly Effective Way To Virtual Team Success appeared first on Remote Team Management, Startup Marketing & Growth Blog by Hubstaff.

How and Why (or Why Not) to Build a Chatbot

by Marcia Riefer Johnston @ Content Marketing Institute

Are you ready for the visitors of tomorrow? Will your customers be able to get superior answers to their questions with your content? If you’re not using – or at least investigating – chatbots, your enterprise may not be ready. Continue reading

The post How and Why (or Why Not) to Build a Chatbot appeared first on Content Marketing Institute.

How to Tear Down Silos to Create a Culture of Content

by Marcia Riefer Johnston @ Content Marketing Institute

Marcus Sheridan saved his pool company by using content as a sales tool. What would it take to make content the star of your brand’s sales? Knock down silos to create a culture of content. Marcus shares how to do that. Continue reading

The post How to Tear Down Silos to Create a Culture of Content appeared first on Content Marketing Institute.

10 Fundamentals to Understanding SEO

10 Fundamentals to Understanding SEO

by Jason Parks @ Entrepreneur: Latest SEO Articles

If you don't understand the basic foundation to SEO, it will seem like a foreign language.

Strategies for Content Amplification

by Rank Executives @ Rank Executives

Content marketing is increasingly becoming more competitive. As a platform, the internet is simply replete with a variety of marketing-related content of various types and quality. Ultimately, with this content-rich...

The post Strategies for Content Amplification appeared first on Rank Executives.

How to Promote your Business Online Effectively

by btvbill @ Vermont Web Design, Web Hosting and Development

If your website isn’t generating the business leads you want, you are probably lazy! Are you offended? Great. Perhaps now that I’ve gotten your attention you will appreciate some “tough love” and words of wisdom. A website or social media campaign is NOT a “set it and forget it” infomercial Although most people mistakenly believe that simply having a website is the pathway to riches, it just is NOT true! Websites, social media and free ads are all tools. Simply owning a hammer doesn’t make you a master carpenter. Owning a website does not make you an Internet marketing tycoon! Make sure to promote your website address EVERYWHERE. That means on your business cards, work vehicles, e-mail signature, t-shirts, your dog’s collar, etc. This helps to build familiarity with your brand/business and when people have a need for the services, they will automatically think of you. Are you taking advantage of  free advertising? Post information about your business or services on free websites such as Craigslist, Front Porch Forum and any other place where you can post a link to your website for free. If possible ALWAYS include a good photo with your ad. People think visually rather than textual. […]

The post How to Promote your Business Online Effectively appeared first on Vermont Web Design, Web Hosting and Development.

This Week in Content Marketing: Advertising Industry Prepares for Plummet

This Week in Content Marketing: Advertising Industry Prepares for Plummet

by Joe Pulizzi @ Content Marketing Institute

We discuss possible signs of an ad industry slump, Google's ad fraud mea culpa, and AI at The Washington Post. Australia and U-Haul feature in our rants and raves, then we close the show with an entrepreneurial example of the week. Continue reading

The post This Week in Content Marketing: Advertising Industry Prepares for Plummet appeared first on Content Marketing Institute.

Learning from Tasty

by Snap Agency @ Snap Agency

Case studies are a great way for local businesses to learn more about other successful companies that have implemented digital marketing strategies. Digital marketing can often seem overwhelming to local...

How Google is Like Your Local Library

by Beth Browning @ Discover Your Customers

What is SEO? Search Engine Optimization (SEO) in a nutshell is the practice of improving your website and online networking to increase the chances someone will find you when they go to Google to find the product or service you sell. Before you can decide what might need to be changed or improved, it’s important [...]

The post How Google is Like Your Local Library appeared first on Discover Your Customers.

Quick & Actionable Guide to eCommerce Customer Segmentation

by Stephan Markov @ AWR

Have you already heard that you should not be doing a “one-size fits all” kind of marketing? Of course you have. Probably a million times, I bet. You’ve also heard of segmentation and that you should hack and slash your customers into separate groups called “segments”. All good, but you never started doing it, simply … Continue reading "Quick & Actionable Guide to eCommerce Customer Segmentation"

The post Quick & Actionable Guide to eCommerce Customer Segmentation appeared first on AWR.

Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video

by Clare McDermott @ Content Marketing Institute

Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video. Continue reading

The post Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video appeared first on Content Marketing Institute.

How to Network at a Conference: 101 Tips From Marketing’s Best

by Aaron Orendorff @ Content Marketing Institute

Conferences are not for the faint of heart. It’s a challenge to leave with fresh relationships and meaningful connections. That’s why you should consider adopting some of these 101 networking tips. Continue reading

The post How to Network at a Conference: 101 Tips From Marketing’s Best appeared first on Content Marketing Institute.

2015 Mid-America Truck Show in Louisville, KY

by Toby Eborn @ Firetoss

Late in March of 2015 Firetoss participated in the Mid-America Truck Show in Louisville, KY.  The Mid-America Truck Show is one of the largest trucking shows in the country, with over 1100 exhibitors and an estimated 70,000 attendees.  Business Development and Marketing Strategists Toby Eborn and Taylor Sanford had the opportunity to visit with many […]

The post 2015 Mid-America Truck Show in Louisville, KY appeared first on Firetoss.

The Complete Beginner's Guide to SEO

The Complete Beginner's Guide to SEO


Social

A beginner's guide to SEO – what SEO is, how it works and what factors affect search.

What Is The Best Affiliate Marketing Training Program To Sign Up For?

by Michael Rogers @ Affiliate Marketer Training

When I first decided to start my own company and was looking into the different ways to make money online, I was shocked by the amount of scams, so-called “gurus” and get-rich-quick schemes that were out there. I kept coming across company after company, website after website, promising to help me make millions online overnight. […]

The post What Is The Best Affiliate Marketing Training Program To Sign Up For? appeared first on Affiliate Marketer Training.

5 Common Social Media Problems & How to Solve Them

by Scott Sundblom @ Big Leap

  Social media marketing is no longer optional for most businesses in play today. With so many businesses battling for the diminishing attention span of consumers, there are a lot of businesses and organizations winning the hearts of their audiences one tweet, snap, and post at a time. But not every brand has social media […]

The post 5 Common Social Media Problems & How to Solve Them appeared first on Big Leap.

22 Examples From Brands (and Marketers) That are Winning at Content Marketing

by Stephanie Stahl @ Content Marketing Institute

Want some inspiration to advance your content marketing practices? Look no further than these Content Marketing Awards Project of the Year finalists, and the remarkable things they achieved through content marketing. Continue reading

The post 22 Examples From Brands (and Marketers) That are Winning at Content Marketing appeared first on Content Marketing Institute.

Getting Started with Automated Email Marketing

by Sherice Jacob @ The Kissmetrics Marketing Blog

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it […]

Designing for Better Analytics: 5 Decisions Web Designers Fail to Make

by Marcia Riefer Johnston @ Content Marketing Institute

The bad news: If you fail to make an analytics-friendly website design, you won’t get the best analytics insight. The good news: It’s easy to make analytics-friendly design decisions. Here are five tips on how to do it. Continue reading

The post Designing for Better Analytics: 5 Decisions Web Designers Fail to Make appeared first on Content Marketing Institute.

8 Reasons to Hire a Digital Marketing Agency

by Tony Passey @ Firetoss

Determining how to manage your marketing online can be difficult if you don’t already have a team ready. You not only have to think of what the most cost effective way to do it, but also how to maximize your efficiency without losing valuable time. At some point you’ll have to consider what makes the […]

The post 8 Reasons to Hire a Digital Marketing Agency appeared first on Firetoss.

Setting Content Free: How Health Catalyst Gets Results With Ungated Content

by Andrea Fryrear @ Content Marketing Institute

As Health Catalyst’s senior vice president of marketing, Paul Horstmeier didn’t follow the typical content marketing script. He tore down the email gates and found success. That’s why he is a 2017 Content Marketer of the Year finalist. Continue reading

The post Setting Content Free: How Health Catalyst Gets Results With Ungated Content appeared first on Content Marketing Institute.

The fun fundamentals of search and intent

by E-Web Marketing @ E-Web Marketing

There is a cool story told of a legendary American football coach Vince Lombardi. He had a ritual that he would...

The post The fun fundamentals of search and intent appeared first on E-Web Marketing.

Be the Best Vet in Town through Digital Marketing

by webmaster @ Breakthrough SEO Marketing

Can Pet Owners Find You When They Look for a Vet Online? People love their pets and consider them part of the family. Even during a recession, 81 billion was spent on pet care worldwide. Wouldn’t it be great to be the one most people turn to for their pet care needs? Pet Owners Use […]

The post Be the Best Vet in Town through Digital Marketing appeared first on Breakthrough SEO Marketing.

SEO Marketing Agency & SEO Services in Utah | Big Leap

SEO Marketing Agency & SEO Services in Utah | Big Leap


Big Leap

Looking for organic SEO services? Big Leap is an SEO agency with a holistic approach to online marketing. We'll help you build & manage your presence online.

How to Do Customer Engagement If You’re In a Unique Niche

by Today's Industry Insider @ The Kissmetrics Marketing Blog

I once worked with a business that specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your […]

SEO Tutorial: 12 Immutable Laws For Dominating Google's Search

SEO Tutorial: 12 Immutable Laws For Dominating Google's Search

by R.L. Adams @ Entrepreneur: Latest SEO Articles

Mystified by SEO? It all makes sense once you understand how Google sees it.

Marketing Day: RhythmOne buys YuMe, link building campaigns & the duopoly dilemma

by Amy Gesenhues @ Marketing Day – Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Highlighting Blind Spot Utah

by Silvia Potempa @ Firetoss

Here at Firetoss, we’ve had the pleasure of working with a variety of clients doing everything from marketing to web development. While we do appreciate all of our clients, we want to highlight Blind Spot. Blind Spot is Utah’s premier choice for quality name brand window blinds, window shutters, window shades and much more. They […]

The post Highlighting Blind Spot Utah appeared first on Firetoss.

7 Witty Ways to Respond to Negative Feedback on Your Content

by Brian Appleton @ Content Marketing Institute

Responding to negative feedback is a great way to showcase your brand’s personality. Use these seven tips to transform your response in a way that strengthens your audience relationship and shows off your brand’s voice. Continue reading

The post 7 Witty Ways to Respond to Negative Feedback on Your Content appeared first on Content Marketing Institute.

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