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Unwrapping the Secrets of SEO: A Closer Look at Google for Jobs

by Cliff Edwards @ Searchmetrics SEO Blog

When Google introduced Google for Jobs in late June, market watchers wondered whether yet another one of the company’s initiatives would have a major impact on the organic jobs-listing market and the likes of monster.com and glassdoor.com. In this week’s Unwrapping the Secrets of SEO, I’ll take a deeper look at Google for Jobs and […]

The post Unwrapping the Secrets of SEO: A Closer Look at Google for Jobs appeared first on Searchmetrics SEO Blog.

Natural Selection: Creating a Winning Anchor Text Profile

by Travis @ SEO & Digital Marketing Franklin | Nashville – Stellar SEO

Quality back links continue to be one of the main drivers of organic rankings growth. Blogger outreach, broken link building, resource page placements, and guest posting are all great ways to get strong, white hat links. Even great links can cause issues though, if you do not have a safe anchor text strategy in place. What is Anchor Text? Anchor ...

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The post Natural Selection: Creating a Winning Anchor Text Profile appeared first on SEO & Digital Marketing Franklin | Nashville - Stellar SEO.

About Ask

by Darryn Balanco @ Optimus01 – Online Thinking

Ask.com is a search engine that is renowned for its innovation in search technology and search boundary design. Ask provides information rich content to its internet users. The following takes a look at the current facts of Ask.com What is Ask.com? Founded as Ask Jeeves in 1996 and renamed as Ask.com in 2005, Ask.com is…

What Does an SEO Copywriter Do?

What Does an SEO Copywriter Do?


Mediabistro

If you’ve got the writing chops and SEO savvy, then SEO copywriter could be the job for you.

Hone your internal link structure with Link Optimization

by Jordan Koene @ Searchmetrics SEO Blog

Crawling websites, analyzing them technically and optimizing them based of these findings is standard procedure when it comes to improving online performance. Today, I would like to introduce a new, data-driven solution for optimizing internal link structure: Searchmetrics Link Optimization. On-page optimization is multi-layered: one layer is analyzing individual subpages in order to identify errors […]

The post Hone your internal link structure with Link Optimization appeared first on Searchmetrics SEO Blog.

Domain Authority Consolidation: An Observation of dictionary.com

by Holly Miller @ Searchmetrics SEO Blog

by Holly Miller and Sebastien Edgar   A few weeks ago, we noticed five dictionary related domains on the Searchmetrics list of Top 100 SEO Visibility (although technically thesaurus.com is part of the dictionary.com domain), a curious trend since these domains technically all provide the same experience: define the word. However, we noticed recently one […]

The post Domain Authority Consolidation: An Observation of dictionary.com appeared first on Searchmetrics SEO Blog.

The Top 5 Ranking Factors for 2015: How Strong is Your Hand?

by Marcus Tober @ Searchmetrics SEO Blog

The Searchmetrics Ranking Factors study 2015 for Google.com is finally here! Once again we made the annual epic journey to the center of our data pool, analyzed, averaged and correlated for our lives, and more than once burned the midnight oil. Our mission as always: To figure out just what it is the top-ranking sites […]

The post The Top 5 Ranking Factors for 2015: How Strong is Your Hand? appeared first on Searchmetrics SEO Blog.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

How to Become an SEO Freelancer in 48 Hours

How to Become an SEO Freelancer in 48 Hours


Location Rebel

Anyone Can Become an SEO FREELANCER and Learn How to Do SEO. But Becoming an SEO Freelancer Takes Time and Hard Work. This Guide Shows You How to Start.

Google News-Wave Update: Media Websites Surfing the Winner Tide

by Marcus Tober @ Searchmetrics SEO Blog

Within a few weeks, Google has tweaked its core algorithm and rolled out an update for the second time without officially anouncing it. According to our quick analysis, this update seems to be primarily concerned with trending keywords as well as temporary search intentions related to informational (shorthead) keywords. First-glance-winners are first and foremost media […]

The post Google News-Wave Update: Media Websites Surfing the Winner Tide appeared first on Searchmetrics SEO Blog.

What is an SEO Specialist: Job Description

What is an SEO Specialist: Job Description


FreshGigs.ca

A Search Engine Optimization (SEO) Specialist’s main role is to analyze, review and implement changes to websites so they are optimized for search engines. This means maximizing the traffic to a site by improving page rank within search engines.

August Updates for the Expert’s Guide to Local SEO

by Carrie Hill @ Local University

Joy Hawkin's Expert Guide to Local SEO continues to evolve with relevant, timely updates every month. The guide is now 200+ pages of information you need if you manage local search as a small business owner, marketing agency, or in-house SEO, either for SMB or Enterprise-level businesses. Here are the updates posted this month: Completely redid [...]

The post August Updates for the Expert’s Guide to Local SEO appeared first on Local University.

Using Data to Help Save the World

by Jordan Koene @ Searchmetrics SEO Blog

At Searchmetrics, big data is not only the heart and soul of our Enterprise Suite, it’s a the passion that drives our team. That’s why we celebrate when one of our own directs such enthusiasm toward helping make the world work and play better. Data scientist Abhishek Thakur recently took home awards in the U.S. […]

The post Using Data to Help Save the World appeared first on Searchmetrics SEO Blog.

Mobilegeddon Has Arrived – Has It?

by Marcus Tober @ Searchmetrics SEO Blog

Mobilegeddon is here – is it? At least, Google has announced to begin globally rolling out the mobile-friendly update in the early morning today, April 21st. From now on, the mobile user-friendliness of websites is obviously a global ranking signal. We have analyzed our data, but can’t see any bigger movements or winners/losers yet. UPDATE […]

The post Mobilegeddon Has Arrived – Has It? appeared first on Searchmetrics SEO Blog.

Basics of SEO Writing for SEO Writers

Basics of SEO Writing for SEO Writers


The Balance

How to become an SEO Writer- What is SEO and SEO Writing?

Why We’re Killing Searchmetrics Ranking Factors (Hint: Google Made Us)

by Holly Miller @ Searchmetrics SEO Blog

We are gathered here to formally acknowledge that Universal Ranking Factors are dead. The new kings of search will be online marketers who master the fact that signals for relevance have been replaced by specific ranking factors based on search intent and industry relevance, according to the Searchmetrics Ranking Factors study, “Rebooting Ranking Factors.” Content […]

The post Why We’re Killing Searchmetrics Ranking Factors (Hint: Google Made Us) appeared first on Searchmetrics SEO Blog.

What’s the ‘Best’ Word Count for Google? [Updated for 2017]

by Heather Lloyd-Martin @ SuccessWorks

Have you wondered how long a blog post or landing page should be for Google?
Over the years, that number has been a moving target.
Once upon a time, SEO consultants recommended that every page has at least 250 words.
Amazingly, some people considered 250 words “too much content.” “People won’t read all of it,” folks complained. “I don’t [...]

The post What’s the ‘Best’ Word Count for Google? [Updated for 2017] appeared first on SuccessWorks.

Unwrapping the Secrets of SEO: Why Mobile First Matters (and Doesn’t)

by Sebastien Edgar @ Searchmetrics SEO Blog

Much has been said – and will be – about Google’s mobile-first initiative. In today’s world, modern marketers surely will have to come to grips with the snack-sized love mobile users give to content versus desktop brethren who want to dine on a full meal. Another way to look at it is to compare the […]

The post Unwrapping the Secrets of SEO: Why Mobile First Matters (and Doesn’t) appeared first on Searchmetrics SEO Blog.

It’s 2017. Is SEO Copywriting Training Still Needed?

by Heather Lloyd-Martin @ SuccessWorks

Have you shelved SEO copywriting training for your in-house writers, figuring the money was better spent elsewhere?
That strategy may put your company at a competitive disadvantage.
Conductor recently reported that half of all content jobs require some SEO skills.
That means companies (like your competitors) are valuing SEO copywriting knowledge more than ever before.
Are you ready?

This statistic shocked me. Yes, [...]

The post It’s 2017. Is SEO Copywriting Training Still Needed? appeared first on SuccessWorks.

Yoast SEO

Yoast SEO


WordPress.org

Improve your WordPress SEO: Write better content and have a fully optimized WordPress site using the Yoast SEO plugin.

Mobile-First: How You Can Prepare for Google’s New Index

by Jan Grundmann @ Searchmetrics SEO Blog

Google has announced nothing less than the end of an era: Until now, a URL’s desktop version has been used as Google’s main index for evaluating websites and determining rankings. In the future, a site’s mobile version will be used. We look here at the most important questions and answers surrounding the mobile-first index – […]

The post Mobile-First: How You Can Prepare for Google’s New Index appeared first on Searchmetrics SEO Blog.

SEO Career Orientation Speakers

by c0c0nuT @ SEO Career

SEO Career interns have the opportunity to learn from some of the industry’s top professionals. Learn more about our distinguished speakers below! Raymond McGuire Head, Corporate & Investment Banking, Citi Raymond McGuire is Citi’s head of global banking, based in New York. He is responsibile for managing the coverage of Global Industries and clients, and executing [...]

SEO World Rankings – Leading International Domains and Big Winners

by Marcus Tober @ Searchmetrics SEO Blog

To provide a fresh, global analysis of Google rankings, we have compiled data from 10 national Google indexes, from Austria to USA. These results combine to form the Searchmetrics SEO World Rankings. The infographic reveals the top 10 most visible domains in each of the 10 countries, based on their performance during the last 12 […]

The post SEO World Rankings – Leading International Domains and Big Winners appeared first on Searchmetrics SEO Blog.

Are Speed Ranking Factors a Magic 8-Ball for Google?

by Sebastien Edgar @ Searchmetrics SEO Blog

For a while now, the stock answer to the question of whether speed matters much as a Google search ranking factor has been a source of frustration. Even the Magic 8-Ball won’t sidestep the question by answering “Maybe.” Google first broached the subject in 2010 by announcing site speed would be included in rankings, though […]

The post Are Speed Ranking Factors a Magic 8-Ball for Google? appeared first on Searchmetrics SEO Blog.

Why Heaving Bosoms Help You Win Online

by Jordan Koene @ Searchmetrics SEO Blog

  “Oh Lucas, you’re such a tease,” Lady Colebrook replied. Helena had a vision of her thrusting out her well-endowed cleavage by way of offering an inducement. “Do you like to see me beg, is that it?”. -Excerpt from To Save a Sinner by Adele Clee It’s not very often that romance novels and artificial […]

The post Why Heaving Bosoms Help You Win Online appeared first on Searchmetrics SEO Blog.

SEO for Large Websites: What You Need to Know

by ZGM @ Zero Gravity Marketing

Digital marketing for large companies is a different ballgame than it is for small, local businesses. With a wide audience...

The post SEO for Large Websites: What You Need to Know appeared first on Zero Gravity Marketing.

Learn SEO Content Writing for Under $100 (for a Limited Time)

by Heather Lloyd-Martin @ SuccessWorks

Do you want to dip your toes into the SEO writing waters, and you need a low-cost course to teach you the basics?
Are you tired of trying to learn everything yourself, and you’d love a webinar series with live Q & A and a place to ask questions?
Are you confused by conflicting SEO writing “rules,”and you’re wondering if you’re [...]

The post Learn SEO Content Writing for Under $100 (for a Limited Time) appeared first on SuccessWorks.

A Look at Google Maps Marketing for Your Local Business

by Shane @ SEO & Digital Marketing Franklin | Nashville – Stellar SEO

Many of us use Google Maps to navigate public transportation, drive through unfamiliar routes, or when walking around town. But, did you know that you could use Google Maps to grow your business? Searches from mobile devices are continually growing and many of those searches are for a local business or service. As a matter of fact, nearly 80% of ...

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The post A Look at Google Maps Marketing for Your Local Business appeared first on SEO & Digital Marketing Franklin | Nashville - Stellar SEO.

What Is SEO Copywriting and Why Is It Important?

What Is SEO Copywriting and Why Is It Important?


SuccessWorks

Wondering what SEO copywriting is -- and if it's really important for your site? Check out this short video + transcript that answers your questions!

What Even is a Blog?

by Ramsay @ Blog Tyrant: Start a Successful Blog

Blogging is just so 2005. Why bother…? Every now and then someone stumbles upon Blog Tyrant and leaves some feedback a little bit like that. What is perhaps interesting is that I don’t entirely disagree with them. And that got me really thinking about what blogging is and whether or not it has passed it’s...

52 Questions to Ask Your New Copywriting Client [Updated for 2017]

by Heather Lloyd-Martin @ SuccessWorks

Anyone who knows me knows that I tend to ask a lot of questions….
Why? Because that’s how I learn.
When you’re onboarding a new copywriting client — whether you work for yourself, or an agency — asking lots of question is the key to success.
Sure, that means that you’ll be spending an hour (or more) on [...]

The post 52 Questions to Ask Your New Copywriting Client [Updated for 2017] appeared first on SuccessWorks.

whats SEO optimization?

whats SEO optimization?


Tom's Guide

I 've got a blog, which contains certain keywords. I've been hearing about SEO optimzation1. Does SEO mean raising the rank of search result of a particular website in search engines so that it wo

Correlation vs. causality and the Ranking Factors infographic

by Jan Grundmann @ Searchmetrics SEO Blog

This year we introduced a brave new type of infographic in our annual Ranking Factors Study. We are really pleased about all the positive feedback we received for the deck of cards design. Nevertheless, many friends of Searchmetrics have expressed difficulty in correctly interpreting it. Hence this post. Let us briefly delve into the curious, […]

The post Correlation vs. causality and the Ranking Factors infographic appeared first on Searchmetrics SEO Blog.

3 Ways SEO Can Ruin Content

by Heather Lloyd-Martin @ SuccessWorks

Do you think keyphrase usage destroys well-written content?
Well, you’re right. Up to a point.
Way back in 2011, Lee Odden wrote “Content Strategy and the Dirty Lie About SEO.” At the end of the post, he posed the question – the question that’s been debated ever since “writing for search engines” started:
Do you think SEO ruins content?
My [...]

The post 3 Ways SEO Can Ruin Content appeared first on SuccessWorks.

Cozy Up or Break Up: Why Marketers Must Embrace Location-Aware Trends

by Sebastien Edgar @ Searchmetrics SEO Blog

What’s the three most important aspects of a property? Location, location and – you guessed it – location! Never has that been more true in the world of online search and content marketing. As mobile increasingly becomes the focus of Google and other search engines, the ability for consumers to find a meal, a supermarket […]

The post Cozy Up or Break Up: Why Marketers Must Embrace Location-Aware Trends appeared first on Searchmetrics SEO Blog.

Read My Lips: Voice Now Posed For Big Mobile Search Wins

by Holly Miller @ Searchmetrics SEO Blog

by Holly Miller and Sebastien Edgar   If you haven’t heard of Siri, Alexa and Cortana, these three sexy minxes have been turning our heads (and standing SEO strategy on its head) by adding glamorous voices to the world of search. But before you decide which voice assistant should get your final rose, consider this […]

The post Read My Lips: Voice Now Posed For Big Mobile Search Wins appeared first on Searchmetrics SEO Blog.

SEO Title Tag: 4 Simple Rules and Quick 5 Steps to Ranking Success

SEO Title Tag: 4 Simple Rules and Quick 5 Steps to Ranking Success


BrightEdge SEO Blog

SEO Title Tag: 4 Simple Rules and Quick 5 Steps to Ranking Success. Make your page title focused, clear & not too long to achieve rank, traffic & revenue.

What is Off-Site SEO? | AudiologyDesign

What is Off-Site SEO? | AudiologyDesign


AudiologyDesign

Many business owners aspiring for high search engine placement fail to realize that the most important aspects of optimizing their website actually takes place off site. I know this may...

Inside the Making of Searchmetrics Visibility Guard

by Helen Shaughnessy @ Searchmetrics SEO Blog

  Here at Searchmetrics, we spend a lot of time listening to customers – gathering feedback to improve features of the service. We’re big fans of agile development, using our beta program to test and drive customer-requested improvements into our software before rolling out to a broader set of customers. Thanks to the support of […]

The post Inside the Making of Searchmetrics Visibility Guard appeared first on Searchmetrics SEO Blog.

Unwrapping the Secrets of SEO: Optimizing for the Smart Speaker Wars

by Jordan Koene @ Searchmetrics SEO Blog

Are you ready for your oral exams? The new smart speaker voice assistant category could be the biggest test yet for companies relying on the world of online search to make money. But don’t count on simply tweaking your existing search engine optimization strategies to succeed. In our latest Unwrapping the Secrets of SEO, we detail some […]

The post Unwrapping the Secrets of SEO: Optimizing for the Smart Speaker Wars appeared first on Searchmetrics SEO Blog.

Search Experience Optimization: Is It Time to Rebrand SEO?

by Marcus Tober @ Searchmetrics SEO Blog

You can’t deny that SEO – both as a practice and as an industry – has gotten a bad rap over the past few years. In fact, some would say that SEO has never had a great reputation, even in its heyday. I think there has always been this idea that somehow SEO is just […]

The post Search Experience Optimization: Is It Time to Rebrand SEO? appeared first on Searchmetrics SEO Blog.

Win a Webinar Spot with a #SEOCopyHaiku

by Heather Lloyd-Martin @ SuccessWorks

Here’s a fun game to play — and your answer may land you a free spot in my upcoming SEO Content Writing:Step-by-Step webinar series starting September 19th.
You know I like writing haiku, right? I even wrote 14 SEO writing tips in haiku (check out this blog post for the geeky goodness.)
Now, it’s your turn.
Tweet me your SEO writing haiku (@heatherlloyd) and [...]

The post Win a Webinar Spot with a #SEOCopyHaiku appeared first on SuccessWorks.

SEO: What is Link Diversity?

SEO: What is Link Diversity?


Social Media Today

Google wants to see natural links on websites, which is all well and good, but what does that mean in practice and how to do you make sure your link building strategy doesn’t result in a Google penalt

Google Year in Review: Top US Winners & Losers in 2015

by Marcus Tober @ Searchmetrics SEO Blog

The Google year 2015 brought with it numerous updates and turbulent visibility changes for many US domains. The following concise analysis takes a look at the year’s biggest winners and losers of 2015. We also discuss the effect of Google updates, current search trends and offer key take-aways for your site in 2016. Read on. […]

The post Google Year in Review: Top US Winners & Losers in 2015 appeared first on Searchmetrics SEO Blog.

What is SEO Marketing and How it Works.

What is SEO Marketing and How it Works.


Shopify

In this seo tutorial we examine exactly what ecommerce SEO is and how it can help your business.

What Is SEO and Why Should I Care?

by Whitehardt @ Whitehardt

What Is SEO and Why Should I Care? SEO (search engine optimization) is the process of pursuing and generating more traffic directly from organic, free, editorial, or natural search results within search engines. A relatively new concept, SEO has become increasingly popular over the last few years as a better way to increase online traffic […]

The post What Is SEO and Why Should I Care? appeared first on Whitehardt.

Organic vs. Non-organic Search Engine Optimization (SEO) - nobox creatives

Organic vs. Non-organic Search Engine Optimization (SEO) - nobox creatives


nobox creatives

When people hear organic/non-organic, they’d most likely envision the produce section at their local supermarket. Society has become not only aware but educated on the differences between the two and how it affects their personal lives. Although the familiarity with these options has grown significantly, many business owners are completely in the dark when it

Unwrapping the Secrets of SEO: Exploring New Frontiers in Search

by Cliff Edwards @ Searchmetrics SEO Blog

In the world of search engine optimization, one cardinal rule is to never rest on past successes. Tactics that score today could lead to fumbles tomorrow as Google, Apple and other global search engine providers constantly change the rules of the game. Good technical SEO gets you online. Great data-optimized content keeps you there, as search […]

The post Unwrapping the Secrets of SEO: Exploring New Frontiers in Search appeared first on Searchmetrics SEO Blog.

Ask Yoast: what's a slug? • Yoast

Ask Yoast: what's a slug? • Yoast


Yoast

A slug is the piece of the URL that distinguishes that post. In Ask Yoast, we explain what's a slug is and we explain the SEO benefit of it.

Unwrapping the Secrets of SEO: Getting Ranked Into An Answer Box

by Holly Miller @ Searchmetrics SEO Blog

Google increasingly responds to search queries with enhanced organic listings in the form of so-called answer boxes. The trick for modern marketers is understanding which of your keywords are most likely to find the sweet spot for this coveted Direct Answer box. In the battle to increase online visibility, marketers must identify the keywords they […]

The post Unwrapping the Secrets of SEO: Getting Ranked Into An Answer Box appeared first on Searchmetrics SEO Blog.

SEO Writing For Dummies | Online Writing Jobs

SEO Writing For Dummies | Online Writing Jobs


Online Writing Jobs

SEO Writing for Dummies An important tool in a freelance writer’s arsenal is search engine optimization, also called SEO. In this piece, we’ll answer key questions like "What is SEO content writing?" and "How can it help a client’s website?" Understanding how to write SEO content is key to your success as a freelance writer, so learn some of these helpful tips and tricks so that you can produce great work. What is SEO Writing? SEO writing is a form of writing that helps websites become more visible to major search engines like Google and Bing. A highly visible website with good content appears on the first few pages of results when someone searches for that topic. Those websites, in turn, get a tremendous boost in traffic from search engine users. That makes writing for SEO very worthwhile for websites seeking an audience. SEO content-writing jobs are increasingly in demand, so having an understanding of what exactly the job entails means you will be a more valuable asset to any

Announcing: Local SEO Packages

by Kate Will @ denning e-solutions LLC

We are excited about a new product for small, local businesses. We are now offering a limited number of local SEO marketing packages. These packages will include the basic online marketing tasks that many small businesses don’t have either the … Continue reading

The post Announcing: Local SEO Packages appeared first on denning e-solutions LLC.

Unwrapping the Secrets of SEO: Ranking and Optimizing Existing Content

by Holly Miller @ Searchmetrics SEO Blog

No doubt, many a marketer is taking vacation time to enjoy the sunshine and outdoors. For those of you feeling the heat at work from bosses who want you to come up with ideas for new content, remember everything old can be new again. In the latest installment of Unwrapping the Secrets of SEO, I’ll walk you through some […]

The post Unwrapping the Secrets of SEO: Ranking and Optimizing Existing Content appeared first on Searchmetrics SEO Blog.

Postcards from China: Branding and Creating Chinese Names for International Companies

by Marcus Pentzek @ Searchmetrics SEO Blog

A company’s name is the most ubiquitous part of its brand. It’s what people type into Google, it’s on business cards, stationery and coffee cups. Even when a logo is universally-recognized, people see the swoosh and instantly think the name, “Nike.” That’s why a name is so important. That’s why Anderson Consulting spent a reported […]

The post Postcards from China: Branding and Creating Chinese Names for International Companies appeared first on Searchmetrics SEO Blog.

Searchmetrics Ranking Factors: Rebooting for Relevance

by Holly Miller @ Searchmetrics SEO Blog

The end of the year is a time for reflection, planning and preparation for the coming new year. But it also gives us a chance to become more mindful of our approach and seize the opportunity to do things differently.  That’s why we’re rebooting our annual Searchmetrics Ranking Factors whitepaper, available for download beginning December […]

The post Searchmetrics Ranking Factors: Rebooting for Relevance appeared first on Searchmetrics SEO Blog.

Visibility Guard (beta): preemptive loss prevention via automatic monitoring

by Jan Grundmann @ Searchmetrics SEO Blog

With the brand new Visibility Guard, Searchmetrics has developed an innovative solution for monitoring the on-page performance of your web projects. By regularly crawling your most important pages, Visibility Guard automatically shields you against any losses in traffic and conversions; critical on-page areas are detected and an automatic alert system means you can react before […]

The post Visibility Guard (beta): preemptive loss prevention via automatic monitoring appeared first on Searchmetrics SEO Blog.

Google Brand-eCommerce “Update” causing fluctuations

by Marcus Tober @ Searchmetrics SEO Blog

In the recent days the rumors of a new Google update went viral. Many webmasters have seen ranking fluctuations, but so far Google has not provided any detailed information. We had a look at the changes on search engine results pages, which mainly affect brands e-commerce and apparently mobile rankings. Both developments seem to not […]

The post Google Brand-eCommerce “Update” causing fluctuations appeared first on Searchmetrics SEO Blog.

Alexa, How Do I Beat Amazon? Online and The Big Brand Conundrum

by Holly Miller @ Searchmetrics SEO Blog

As the world of online search increasingly gets more technical, with sophisticated algorithms and voice commands becoming an essential part of  everyone’s marketing toolkit, we in the industry must continue to remind ourselves that our core mission is to address the needs of humans who are looking for online moments that matter. Wil Reynolds, founder of Seer […]

The post Alexa, How Do I Beat Amazon? Online and The Big Brand Conundrum appeared first on Searchmetrics SEO Blog.

What is SEO? Search Engine Optimization 101

What is SEO? Search Engine Optimization 101


Lifewire

In a very basic nutshell, search engine optimization, or SEO for short, is the process of making your site and the site's individual pages visible.

5 Mobile SEO Mistakes That Are Sabotaging Your Mobile Marketing Efforts

by Harsh Agrawal @ ShoutMeLoud

SEO remains one of the most popular topics on the internet. Why? Because webmasters are always fighting to get search traffic – the better your pages are optimized for search engines, the more chances you have to rank your content, and the more traffic you’ll drive to your site. That’s not all; it equally means […]

5 Mobile SEO Mistakes That Are Sabotaging Your Mobile Marketing Efforts is a post from ShoutMeLoud - Shouters Who Inspires

What ”Call Mom” Has to Do With Search Volume and Your Content Strategy

by Jan Grundmann @ Searchmetrics SEO Blog

Did you know, that on average the keyword ”Call Mom” is searched for 300K times per month in the US and 99% of that is from smartphones? Whether or not on purpose, in this case (the voice function sends its regards), the information on the device distribution of the keyword search volume is worth its weight […]

The post What ”Call Mom” Has to Do With Search Volume and Your Content Strategy appeared first on Searchmetrics SEO Blog.

Why the Trump White House Is Having Trouble Performing

by Kirby Burke Jr. @ Searchmetrics SEO Blog

President Trump’s first 100 days in office is an important benchmark. The American electorate wants to see what any president has (or hasn’t) done, and whether that person has held true to the promises made on the campaign trail. In this spirit, I’m revisiting a look at the WhiteHouse.gov site’s performance to see how it […]

The post Why the Trump White House Is Having Trouble Performing appeared first on Searchmetrics SEO Blog.

Flowers, Chocolate and Data: Valentine’s Day Takes Many Forms

by Sebastien Edgar @ Searchmetrics SEO Blog

“Will you be my Valentine?” The heart may want what it wants, but how we choose to demonstrate love (or lust) for a significant other isn’t universal on Valentine’s Day. As people load up Cupid’s arrow, I decided to take a gander through our massive search database to see if I could suss out any differences in approach […]

The post Flowers, Chocolate and Data: Valentine’s Day Takes Many Forms appeared first on Searchmetrics SEO Blog.

Making WhiteHouse.Gov Great Again: How Trump Webmasters Failed

by Kirby Burke Jr. @ Searchmetrics SEO Blog

Website relaunches and migrations are complex and risky SEO operations. If not done correctly, companies can significantly impact their site’s performance and rankings. In extreme cases, it’s possible to take an entire site offline and forfeit all previous brand equity in the search results. For a good illustration of the peril, look no further than […]

The post Making WhiteHouse.Gov Great Again: How Trump Webmasters Failed appeared first on Searchmetrics SEO Blog.

Difference between SEO and Adwords | Optimus01 - Online Thinking

Difference between SEO and Adwords | Optimus01 - Online Thinking


Optimus01 - Online Thinking

Search engine optimization (SEO) and AdWords provide optimum targeting of high traffic key phrases however, in terms of internet marketing, they differ....

Battle of the Ad Bulge: How Google Is Slimming Down Search Results

by Holly Miller @ Searchmetrics SEO Blog

To the average person, Google’s search engine results page (SERP) looks no different today than it did a month ago. But for SEO experts, the SERP change is like noticing Google lost weight: all of a sudden, the results page really trimmed down. Google recently (in its usual quiet way) removed the right-rail ads running […]

The post Battle of the Ad Bulge: How Google Is Slimming Down Search Results appeared first on Searchmetrics SEO Blog.

Acquisition SEO and Business Crowding

by AJ Kohn @ Blind Five Year Old

There’s an old saying that if you can’t beat ’em, join ’em. But in search, that saying is often turning into something different. If you can’t beat ’em, buy ’em. Acquisition search engine optimization is happening more often as companies acquire or merge, effectively taking over shelf space on search results. Why settle for having the […]

What's in an SEO Audit - And Do You Need One? | Element Three

What's in an SEO Audit - And Do You Need One? | Element Three


Element Three

Executives and marketing managers alike know SEO is an aspect of their business they can’t afford to ignore. The challenge is knowing how to do it well.

Google Core Update 2016: Analysis of Winners and Losers

by Marcus Tober @ Searchmetrics SEO Blog

The new year has begun with a confirmed Google update. However, what was initially believed to be either a change to Panda or Penguin is in fact a core ranking algorithm update. Here, we take a look at the fresh data from the Searchmetrics Suite. Background to Google update We were expecting a Penguin update […]

The post Google Core Update 2016: Analysis of Winners and Losers appeared first on Searchmetrics SEO Blog.

Mobile Research Release: Your “mobile-friendly” Solution – Searchmetrics Suite

by Daniel Furch @ Searchmetrics SEO Blog

  Is Mobile user-friendliness a problem? Not with Searchmetrics. From now on users of the Suite can separately analyze mobile performance with new and extended features – ad hoc for more than 100 million domains – and actively implement mobile market strategies. Here’s an overview of the new features. Your website is viewed on various devices, including tablets and smartphones. […]

The post Mobile Research Release: Your “mobile-friendly” Solution – Searchmetrics Suite appeared first on Searchmetrics SEO Blog.

Finance Ranking Factors: How Bankrate Uses Relevant Content To Perform on Google

by Stephen Bench-Capon @ Searchmetrics SEO Blog

The latest Searchmetrics ranking factors study shows how relevant content is vital for finance industry websites looking to perform on Google search. Finance is the subject of a Searchmetrics series of ranking factor studies that focus on a specific industry. Amongst the findings, the analysis shows that relevant, structured content is even more vital for […]

The post Finance Ranking Factors: How Bankrate Uses Relevant Content To Perform on Google appeared first on Searchmetrics SEO Blog.

Google Panda Update 4.2: Are there any results yet?

by Marcus Tober @ Searchmetrics SEO Blog

After ten long months since the last Panda update, it seems that Google has begun its roll-out of Panda 4.2. We have completed a rapid analysis to present the first winners and losers after this update in this week’s SEO Visibility. The roll-out of this Panda update is expected to take several months to be […]

The post Google Panda Update 4.2: Are there any results yet? appeared first on Searchmetrics SEO Blog.

Need a Mobile App? Pick One from a Google App Pack

by Helen Shaughnessy @ Searchmetrics SEO Blog

    Mobile search surpassed desktop search last April and hasn’t looked back.  The mobile discovery mechanism has changed too. Where once you were lucky to get discovered by being an Editor’s Pick in an app store or on a Top 10 list at Lifehacker and elsewhere, Google is taking steps to put search in […]

The post Need a Mobile App? Pick One from a Google App Pack appeared first on Searchmetrics SEO Blog.

Postcards from China: What the Baidu SERPs Look Like

by Marcus Pentzek @ Searchmetrics SEO Blog

In my last blog post, I looked at the top players in the Baidu SERPs. Today, I would like to take a closer look at the search results page itself. In what ways is it similar to the Google search results page we know and love? There are some obvious similarities. Just like on Google, […]

The post Postcards from China: What the Baidu SERPs Look Like appeared first on Searchmetrics SEO Blog.

HTTPS Encryption – What is the impact of TLS/SSL on Rankings?

by Marcus Tober @ Searchmetrics SEO Blog

We have made a new analysis of HTTP vs. HTTPS and it seems as using a secure connection could be an advantage for webmasters in different perspectives – both from the point of SEO and to user-trust-signal it conveys. In August 2014, Google announced the secure connection to be an official ranking signal. Our recent […]

The post HTTPS Encryption – What is the impact of TLS/SSL on Rankings? appeared first on Searchmetrics SEO Blog.

What is SEO and how can it help my website's Google visibility?

What is SEO and how can it help my website's Google visibility?


the Guardian

Learning how to improve your site's SEO can significantly improve your business' prominence in online search results

What Is Search Engine Optimization And Why Is It Important

What Is Search Engine Optimization And Why Is It Important


reliablesoft.net

Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. What is SEO? Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be

Excel Add-Ins for Searchmetrics Data: Number Crunching and Dynamic Excel Reports with e4SEO

by Daniel Furch @ Searchmetrics SEO Blog

We have great news for all Excel fans and users: there is now a dedicated Excel add-in for our data, which lets you export data from the Suite straight into Excel. “e4seo” enables you to process large amounts of data from our software and create individual reports without having to use a complicated workaround. And […]

The post Excel Add-Ins for Searchmetrics Data: Number Crunching and Dynamic Excel Reports with e4SEO appeared first on Searchmetrics SEO Blog.

Google Mobile Update: Everything You Need To Know

by Marcus Tober @ Searchmetrics SEO Blog

The Google Mobile Update, announced at the end of February – Release: April 21, 2015 – makes mobile friendliness a Ranking Factor and means significant effects on rankings in mobile search results. This update is expected to be larger than Panda and Penguin. Websites that are not mobile-friendly are highly vulnerable to losing rankings and […]

The post Google Mobile Update: Everything You Need To Know appeared first on Searchmetrics SEO Blog.

SEO Tools

by Darryn Balanco @ Optimus01 – Online Thinking

Search engine rankings are the backbone of all things SEO. When optimising a website for quality online business growth, what SEO tools are needed? SEO Tools In order for the SEO process to be effective, a collection of useful SEO tools are required. What kinds of SEO tools can help online business owners develop and…

What’s Hot In Mass Tort TV Ad Spending

by Whitehardt @ Whitehardt

The post What’s Hot In Mass Tort TV Ad Spending appeared first on Whitehardt.

Emotional SEO: Finding your online Cookie Monster

by Jordan Koene @ Searchmetrics SEO Blog

In Apple’s latest iPhone 6s ad, Sesame Street’s Cookie Monster becomes the perfect pitchmonster for the Siri voice assistant. He uses it to set a timer for (you guessed it) baking cookies, and then agonizingly waits while also having Siri play Jim Croce’s “Time in a Bottle”. It’s emotional marketing at its best: For millions […]

The post Emotional SEO: Finding your online Cookie Monster appeared first on Searchmetrics SEO Blog.

Difference between SEO and Adwords

by Darryn Balanco @ Optimus01 – Online Thinking

Search engine optimization (SEO) and AdWords provide optimum targeting of high traffic key phrases however, in terms of internet marketing, they differ. The following post outlines the difference between SEO and AdWords as well as the benefits of SEO versus AdWords.  What Is SEO? SEO or search engine optimization is a process of correcting your existing website or…

SEO Evaluations

by Darryn Balanco @ Optimus01 – Online Thinking

With the online industry growing by the minute, presence is everything. What are SEO evaluations and how can SEO evaluations benefit your online presence and business growth potential? What are SEO Evaluations? An SEO evaluation is an analysis process whereby the various factors and components that make a website more visible on a search engine…

What’s The Changing SEO Landscape in 2016? | SEJ

What’s The Changing SEO Landscape in 2016? | SEJ


Search Engine Journal

Newbie getting started with SEO? Start here with this guide from SEJ to learn about the changing SEO landscape and much more.

NEW: Mobile SEO Visibility – Prepare yourself for the huge Google Mobile Update on April 21st

by Marcus Tober @ Searchmetrics SEO Blog

How my website performs in mobile searches on smartphones is increasingly different to my desktop performance. Particularly now that Google has announced it will release an update on April 21st, which will have a significant impact on websites that are NOT mobile friendly. According to Google Webmaster Trends Analyst Zineb Ait Bahajji the coming Mobile […]

The post NEW: Mobile SEO Visibility – Prepare yourself for the huge Google Mobile Update on April 21st appeared first on Searchmetrics SEO Blog.

Why Is Google Punishing Media for Old Content?

by Jordan Koene @ Searchmetrics SEO Blog

It hasn’t been a good week for the publishing industry. More than two dozen of some of the biggest brands in media, including Apple, The New York Times, The Washington Post and Time Inc., experienced steep plunges in online visibility, caused by what we suspect are sweeping changes Google is making to branded search results. […]

The post Why Is Google Punishing Media for Old Content? appeared first on Searchmetrics SEO Blog.

SEO for Idiots: The 10 Basics of Blogging Search Engine Optimization

SEO for Idiots: The 10 Basics of Blogging Search Engine Optimization


Blog Tyrant: Start a Successful Blog

Last Update May 30th, 2016 Recently Kelci asked me over on my Facebook Page about SEO for idiots. I decided to do a full post on it (isn't she lucky?) because it is such a cool and expansive topic. So what exactly was her question? Found your blog the other day and have learned MUCH more than the previous 100 blogs I had found combined. I see that you have an article about SEO secrets below but I was wondering if you can direct me to like an 'SEO for idiots' type of thing... I really need to understand the

Penguin Update 4.0 – Our Impact Analysis

by Stephen Bench-Capon @ Searchmetrics SEO Blog

Google is loosening its chains: Thanks to Penguin 4.0, numerous websites, which had previously been targeted by the filter for web spam or their backlink structure, have now seen a considerable increase in their SEO visibility. Backlink auditing, negative SEO and link reviews – these are the areas where we can expect Penguin, now integrated […]

The post Penguin Update 4.0 – Our Impact Analysis appeared first on Searchmetrics SEO Blog.

Search Engine Optimization (SEO) Process

Search Engine Optimization (SEO) Process


denning e-solutions LLC

Learn about the search engine optimization (SEO) process from research to reporting.

Universal Search 2015: An Analysis of Google.com

by Daniel Furch @ Searchmetrics SEO Blog

The annual average for 2014: Google has enriched 80% of all keyword queries with additional integrations of the Universal Search. Once again, we have  analyzed the precise developments according to absolute and relative growth for Videos, Images, News, Maps and Shopping this year, which we present  in a new white paper that is free to download. […]

The post Universal Search 2015: An Analysis of Google.com appeared first on Searchmetrics SEO Blog.

New Horizons: Online Experts Weigh in On Google Home and Voice Search

by Daniel Furch @ Searchmetrics SEO Blog

Google Home, the voice-powered smart speaker that lets users ask the Google Assistant questions, has been on the US market since November 2016. With the device now becoming available internationally, we took the opportunity to ask a number of experts about their experience with Google Home so far, and what it could mean for the […]

The post New Horizons: Online Experts Weigh in On Google Home and Voice Search appeared first on Searchmetrics SEO Blog.

Recapping Digital Summit: With Content, It’s the Heart that Matters

by Jordan Koene @ Searchmetrics SEO Blog

With last week’s Digital Summit Los Angeles now in the rear-view mirror, it should be clear why the theme, “transforming the future of the digital commerce ecosystem,” only hinted at the sweeping changes digital marketers are facing. New rules are challenging them to get more creative in reaching customers. The April 5th – 6th summit, […]

The post Recapping Digital Summit: With Content, It’s the Heart that Matters appeared first on Searchmetrics SEO Blog.

What Is a Title Tag, and How Do You Write One?

by Mindy Young @ Online Writing Jobs & Freelance Content Writing Opportunities | The Official Online Writing Jobs Website

For those who are new to SEO writing, there can be a little bit of a learning curve, even if you’re already an experienced writer. You need to learn things like how to find and incorporate authoritative links, how to

Unwrapping the Secrets of SEO: Planes, Trains and Search Optimization

by Sebastien Edgar @ Searchmetrics SEO Blog

The summer is in full swing, Searchmetrics is releasing its new Travel Industry Ranking Factors report, and planes, trains and automobiles are on many consumers’ minds. So it seems that now would be as good a time as any to take a crack at Unwrapping the Secrets of SEO for travel aggregator websites such as TripAdvisor, Yelp […]

The post Unwrapping the Secrets of SEO: Planes, Trains and Search Optimization appeared first on Searchmetrics SEO Blog.

SEO: The Beginner's Guide to Search Engine Optimization from Moz

SEO: The Beginner's Guide to Search Engine Optimization from Moz


Moz

New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.

“Mobilegeddon 2” Gets Hype, but Mobile Friendliness is Here to Stay

by Holly Miller @ Searchmetrics SEO Blog

In the weeks leading up to May and what was supposed to be the second wave of mobile-friendly algorithm updates – essentially a boost in rankings for mobile optimized sites – we at Searchmetrics wonder if in fact “Mobilegeddon 2” is really kicking up any dust at all. Let’s get a few things straight: Google […]

The post “Mobilegeddon 2” Gets Hype, but Mobile Friendliness is Here to Stay appeared first on Searchmetrics SEO Blog.

What Is SEO / Search Engine Optimization?

What Is SEO / Search Engine Optimization?


Search Engine Land

Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more.

How to Effectively Build an SEO Campaign From The Ground Up

How to Effectively Build an SEO Campaign From The Ground Up


Quick Sprout

I was speaking at a conference the other day, and someone asked me an interesting question... If you were to start optimizing a site for search engines fro

SEO for Banks

by ZGM @ Zero Gravity Marketing

There is no shortage of banking options for your clients and potential clients, which is why having a strong SEO...

The post SEO for Banks appeared first on Zero Gravity Marketing.

Plan Your Effective Water Restoration Marketing Strategy for 2017

by Travis @ SEO & Digital Marketing Franklin | Nashville – Stellar SEO

The restoration industry can be a ruthless competitive one. It dictates a thorough sense of quality and service. Because of its competitiveness, a strong and effective online marketing campaign is so important. Once you have established your restoration business with smart marketing tactics, the referrals will arrive in droves. Marketing, much like restoration itself, is an ongoing effort. One that ...

Read More

The post Plan Your Effective Water Restoration Marketing Strategy for 2017 appeared first on SEO & Digital Marketing Franklin | Nashville - Stellar SEO.

Unwrapping the Secrets of SEO: “What Should I Write About?”

by Holly Miller @ Searchmetrics SEO Blog

“What should I write about?”   Anyone asking this question might often have two answers. There are two opposing forces one must consider: “What’s happening in our business?” and “What truly matters to our customers?” We’re Unwrapping the Secrets of SEO this week to discuss this conundrum: What should you write about? If you Google “what […]

The post Unwrapping the Secrets of SEO: “What Should I Write About?” appeared first on Searchmetrics SEO Blog.

Strengthening Search and the Future of the Spoken Word

by Sebastien Edgar @ Searchmetrics SEO Blog

by Tyson Stockton and Sebastien Edgar    When Google evolves, search quakes. As the search giant, Bing and others tinker (sometimes publicly, sometimes not) with their respective algorithms, marketers must always remain on war footing to respond quickly to the seismic ripples that such actions could bring to their businesses, according to presentations at the […]

The post Strengthening Search and the Future of the Spoken Word appeared first on Searchmetrics SEO Blog.

How to Win the Ring in the App Dating Game

by Jordan Koene @ Searchmetrics SEO Blog

Choosing a mobile app can be like going on an amazingly bad first date. At the outset you’re not sure you’re compatible, but you can’t help digging the look. Then you meet up. Within seconds, you realize it’s a Venus-Mars kind of thing. You’re bored, wonder about ongoing performance issues, and often end up stuck […]

The post How to Win the Ring in the App Dating Game appeared first on Searchmetrics SEO Blog.

How to Find Easy SEO Copywriting Opportunities

by Heather Lloyd-Martin @ SuccessWorks

Did you grow up hearing, “If it’s easy, there must be something wrong with it”?
Yeah. Me too.
Instead of looking for the easy way out, we often look for the most challenging, brutal way to do things. We work harder. We work longer hours. If we’re not suffering, we aren’t trying.
It’s all about the hustle.
Granted, this [...]

The post How to Find Easy SEO Copywriting Opportunities appeared first on SuccessWorks.

About Local SEO | How Can Local SEO Services Help Your Business?

About Local SEO | How Can Local SEO Services Help Your Business?


BrightLocal

Learn all about Local SEO in this quick guide. What is local search optimization & how can it help your business gain more visibility online?

Phantom Update III: What Google’s updated Quality Guidelines could mean for page rankings

by Marcus Tober @ Searchmetrics SEO Blog

Everyday countless webpages are evaluated by Google quality raters (with the goal of improving the overall quality of search results). On 12 November 2015 Google updated its comprehensive guidelines (Quality Rater Guidelines), according to which webpage and content quality is evaluated. Not long after this we began to notice significant movement in our ranking and […]

The post Phantom Update III: What Google’s updated Quality Guidelines could mean for page rankings appeared first on Searchmetrics SEO Blog.

SEO Basics: What Is a Title Tag and Why Is It Important?

SEO Basics: What Is a Title Tag and Why Is It Important?


InsideView Blog

[tweetmeme source= “insideview” only_single=false] The title tag is an HTML title element critical to both SEO and user experience that is used to briefly and accurately describes the t…

In or Out? Year in Review of Top Google Winners and Losers in 2016

by Marcus Tober @ Searchmetrics SEO Blog

In the words of fashion icon Heidi Klum, “One day you’re in, the next day you’re out.” These words were never truer for online marketers in 2016. Faced with another year of Google updates and marked changes in strategies for succeeding online, our third-annual Searchmetrics Winners and Losers report reveals that publishers with specific editorial direction […]

The post In or Out? Year in Review of Top Google Winners and Losers in 2016 appeared first on Searchmetrics SEO Blog.

Google’s Phantom Menace: Publishers clean up your act

by Jordan Koene @ Searchmetrics SEO Blog

Google’s Phantom algorithm updates have been both a surprise and  menace to sites trying to maintain high SEO visibility. Now the search giant is sending a foreboding message to publishing empires: clean up your act. Earlier this month, we pointed to Searchmetrics tracking data that highlighted massive declines in SEO visibility among top publishers, including […]

The post Google’s Phantom Menace: Publishers clean up your act appeared first on Searchmetrics SEO Blog.

All About SEO on WordPress.com

All About SEO on WordPress.com


The WordPress.com Blog

We get a lot of questions about SEO here on WordPress.com, and no wonder — you work hard on your site and want to get the word out! SEO stands for Search Engine Optimization. SEO recommendati…

Benefits of SEO

by Darryn Balanco @ Optimus01 – Online Thinking

SEO is an important factor to think about when adapting or designing a website. The following takes a look at the benefits of Search Engine Optimization (SEO). You may have heard of Search Engine Optimization (SEO), which is an online marketing strategy that improves search engine rankings of a website along with online traffic. After…

Google Posts: New Local SEO Opportunity

by Kate Will @ denning e-solutions LLC

4 Reasons to Add a Post This Week Last week, Google rolled out the ability to add posts with a call to action to your Google My Business local listing. We recommend that all local businesses take advantage of this … Continue reading

The post Google Posts: New Local SEO Opportunity appeared first on denning e-solutions LLC.

What Does SEO Mean? Discover What You Really Need to Know!

What Does SEO Mean? Discover What You Really Need to Know!


Vermont Web Design, Web Hosting and Development

SEO stands for "search engine optimization". Everyone seems to have heard about and uses the term "SEO" but many do not know what SEO means, or what it does

Quit Obsessing Over Your Freelance Writing Niche. Do This, Instead.

by Heather Lloyd-Martin @ SuccessWorks

Right this minute, someone out there is wondering, “how can I find my perfect freelance writing niche?”
(Maybe even you.)
I receive heart-wrenching letters every week from writers trying to find their true path. These folks have heard they need to “find a niche” — and that’s where they get stuck.
Because people aren’t focused on finding a [...]

The post Quit Obsessing Over Your Freelance Writing Niche. Do This, Instead. appeared first on SuccessWorks.

Return of the Phantom: Part 4

by Holly Miller @ Searchmetrics SEO Blog

This post was updated on July 11, 2016. All aboard! The Google quality train is making its way through the internet once again. This time, the engineer driving this metaphorical train is driven by quality and improved user experience. Even though this is an unconfirmed update from Google, we at Searchmetrics are seeing changes in […]

The post Return of the Phantom: Part 4 appeared first on Searchmetrics SEO Blog.

Postcards from China: Search Results in China – Baidu’s Big Players

by Marcus Pentzek @ Searchmetrics SEO Blog

Every country has its own national food – and every country has its own national SERPs, right? Well yes and no. Google is the leading search engine in many countries and Google’s search results show a lot of similarities in all countries. But not in China, where Google is largely absent and Baidu dominates with […]

The post Postcards from China: Search Results in China – Baidu’s Big Players appeared first on Searchmetrics SEO Blog.

Research Cloud + Content Performance: Search and Content in a New Dimension!

by Jan Grundmann @ Searchmetrics SEO Blog

With Research Cloud, we’ve completely reinvented our software’s research section to give you a convenient overview of all the important metrics on the performance of any domain. But we wouldn’t be Searchmetrics if we didn’t have more! Our brand-new, and revolutionary Content Performance solution, lets you now check your metrics, including holistic content KPIs, on a detailed page-level and who’s […]

The post Research Cloud + Content Performance: Search and Content in a New Dimension! appeared first on Searchmetrics SEO Blog.

What Is SEM? Does SEM Include SEO?

What Is SEM? Does SEM Include SEO?


Bruce Clay, Inc. Blog

Google and digital marketing leaders define SEM as exclusively paid search. The history of the term's 2001 coining and evolving use tells a richer story.

SEO Made Simple: A Step-by-Step Guide

SEO Made Simple: A Step-by-Step Guide


Neil Patel

Guess how many blog posts are published each day. Any ideas? Over 2 million. That means 46 people have pressed publish by the time you read these 4 sentences. This makes it kinda tough to stand out. But you have to, if you want to make your blog a successful one, that is. While I …

Searchmetrics Content Experience: The Writer’s View

by Stephen Bench-Capon @ Searchmetrics SEO Blog

One of the features of our new Searchmetrics Content Experience (SCE) we’re particularly proud of is the way it raises the efficiency of collaboration throughout an organization. This is obviously a huge benefit for the content owner, the person responsible for publication, but what about for the writers themselves? Here, we explore what it’s like […]

The post Searchmetrics Content Experience: The Writer’s View appeared first on Searchmetrics SEO Blog.

What is a Local Citation?

by Darren Shaw @ Whitespark

A local citation is any mention of your business on the web; it is any combination of your company name, phone number, address, zip or postal code, and website address.…

The post What is a Local Citation? appeared first on Whitespark.

App indexing can increase traffic, conversions, and app installations

by Jordan Koene @ Searchmetrics SEO Blog

App indexing can increase traffic, conversions and app installations—so why isn’t everyone doing it? Way back in 2013, Google announced app indexing: “Wouldn’t it be cool if you could give your users the choice of viewing your content either on the website or via your app, both straight from Google’s search results…Just like it crawls […]

The post App indexing can increase traffic, conversions, and app installations appeared first on Searchmetrics SEO Blog.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

Engineering Content Serendipity and Loyalty at Collision

by Holly Miller @ Searchmetrics SEO Blog

collision | kəˈliZHən/ | noun an instance of one moving object or person striking violently against another. Synonyms: crash, accident, impact, smash, bump, hit, fender bender, wreck, pileup An  event of two or more records being assigned the same identifier or location in memory. From the definition above, Collision sounds like something that should be avoided all […]

The post Engineering Content Serendipity and Loyalty at Collision appeared first on Searchmetrics SEO Blog.

Industry Ranking Factors: The Road to Organic Search Success for Travel Websites

by Stephen Bench-Capon @ Searchmetrics SEO Blog

It’s that time of year when the search volume for the term “last minute” peaks, known to travelers in many time zones as “summer.” But for travel industry webmasters, now isn’t the time to head to the sandy shores. It’s never too late to optimize your website and improve your Google rankings. Our latest industry-specific whitepaper is your […]

The post Industry Ranking Factors: The Road to Organic Search Success for Travel Websites appeared first on Searchmetrics SEO Blog.

What is SEO (search engine optimization)? - Definition from WhatIs.com

What is SEO (search engine optimization)? - Definition from WhatIs.com


WhatIs.com

Search engine optimization (SEO) is an area of website development that seeks to improve the way content is ranked by search engines. Various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile-friendly and load quickly.

How to Make the Best-Seller List with Proof and Relevancy

by Sebastien Edgar @ Searchmetrics SEO Blog

“Google, what’s the best article that describes proof and relevant terms in search?” In this and every Google query, search results attempt to understand both the topic you’re researching and the underlying intent of the search. Digital marketers who rely on old-school keyword ranking strategies to boost their clients’ results are missing out. Google’s dual […]

The post How to Make the Best-Seller List with Proof and Relevancy appeared first on Searchmetrics SEO Blog.

Danny Sullivan, You Changed My Life. Thank you.

by Heather Lloyd-Martin @ SuccessWorks

Last week, I read the news that Danny Sullivan is shifting away from his role as Chief Content Officer of Third Door Media, and is taking an advisory role.
I was shocked.
Sure, Danny isn’t the first “first generation” search marketer to step away from the industry (I believe my first business partner, Jill Whalen, was the first.) [...]

The post Danny Sullivan, You Changed My Life. Thank you. appeared first on SuccessWorks.

Top 20 in US Paid and Organic Search

by Sebastien Edgar @ Searchmetrics SEO Blog

With college spring break and the summer vacation travel season just around the corner, we at Searchmetrics thought now would be a good time to compare just who’s ranking for visibility in both paid and organic desktop search. According to Searchmetrics data for the first 13 weeks of this year, travel, search and entertainment not […]

The post Top 20 in US Paid and Organic Search appeared first on Searchmetrics SEO Blog.

Is Google Going to Remove the 3-Packs? What You Need to Know about Home Service Ads (HSAs)

by Joy Hawkins @ Whitespark

*The following is an excerpt from the Expert’s Guide to Local SEO:

Google started testing Home Service ads back in 2015 and this originally scared the entire Local SEO community (and business owners) because the test they did in San Francisco replaced the original 3-pack with a completely paid 3-pack.  …

The post Is Google Going to Remove the 3-Packs? What You Need to Know about Home Service Ads (HSAs) appeared first on Whitespark.

Google AdWords & Shopping: These Companies Advertise The Most

by Jan Grundmann @ Searchmetrics SEO Blog

We have analyzed the two most important advertising forms in the U.S. search results of google.com – Google AdWords and Google Shopping (Product Listing Ads, PLA). The results of the study can be downloaded as a whitepaper below. It contains findings about the 10 biggest advertisers in AdWords & Shopping as well as information about the […]

The post Google AdWords & Shopping: These Companies Advertise The Most appeared first on Searchmetrics SEO Blog.

The Beginner’s Guide to Effective Outreach Link Building in 2018

by Travis @ SEO & Digital Marketing Franklin | Nashville – Stellar SEO

Link building is a powerful way to build brand awareness. Sure, it’s great when you post an article or an infographic to your website and it goes viral, but how often does that actually happen?  You can’t just hang out waiting for your content to be shared or to start ranking. You must act or you will be left behind. ...

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The post The Beginner’s Guide to Effective Outreach Link Building in 2018 appeared first on SEO & Digital Marketing Franklin | Nashville - Stellar SEO.

What is Blogger Outreach & How Can it Benefit You?

by Travis @ SEO & Digital Marketing Franklin | Nashville – Stellar SEO

While there are several options for link building, if done properly blogger outreach is one of the most effective methods for increasing rankings and organic traffic to your site. But what is blogger outreach, and how does it work? Blogger outreach means what it sounds like: outreaching to bloggers and asking them to review your company or place a post ...

Read More

The post What is Blogger Outreach & How Can it Benefit You? appeared first on SEO & Digital Marketing Franklin | Nashville - Stellar SEO.

How Content, SEO and Social Media Make Your Life Easier

by Holly Miller @ Searchmetrics SEO Blog

Looking to reduce costs when marketing online? Blam! A lot of conversations these days go something like this: “Let’s focus on content marketing. Amazingly high-value and high-quality content is clearly what’s Google’s looking for (all those online articles I read say so), so why sweat traditional SEO and social media as much as we used […]

The post How Content, SEO and Social Media Make Your Life Easier appeared first on Searchmetrics SEO Blog.

Organic vs. Non-organic Search Engine Optimization (SEO)

by nobox @ nobox creatives

When people hear organic/non-organic, they’d most likely envision the produce section at their local supermarket. Society has become not only aware but educated on the differences between the two and how it affects their personal lives. Although the familiarity with these options has grown significantly, many business owners are completely in the dark when [...]

The post Organic vs. Non-organic Search Engine Optimization (SEO) appeared first on nobox creatives.

Extension of the research database & time-saving thanks to Growth Reporting

by Jan Grundmann @ Searchmetrics SEO Blog

On 6 March 2015, we published an update for the Searchmetrics Suite, which includes fantastic new features. Growth Reporting is new to the Suite, giving you all the relevant data on the organic performance of a domain at a glance. This allows you to create reports in around 50% of the time. We have also […]

The post Extension of the research database & time-saving thanks to Growth Reporting appeared first on Searchmetrics SEO Blog.

WordPress Disadvantages Overcome By Technical SEO

by Kevin Yeaman @ Colorado SEO Expert

Websites built using the WordPress content management system dominate the web with over 70 million sites built on the WordPress open source content management system platform according to Yoast figures. From th cost of development point of view to the SEO optimization angle, it's the most affordable, efficient, and effective marketing platform in spite of it's complications and weaknesses.

WordPress delivers far more advantages than disadvantages. For the sake of argument we'll list some of the more common disadvantages that people eventually run in to unintentionally. The upshot is that all WordPress disadvantages can be overcome with an initial SEO-friendly setup strategy and plan in place, or with an SEO expert that knows technical SEO.

For small business owners and web design agencies, taking advantage ......

The post WordPress Disadvantages Overcome By Technical SEO appeared first on Colorado SEO Expert.

New Year, New Focus

by c0c0nuT @ SEO Career

Starting the new year on the right foot can make all the difference, regardless of your college year. Use this checklist as a guide for your yearly goal setting. Freshmen Discover your Strengths through SEO Apply for SEO Career and begin EDGE Set goals with the help of SEO coaches Gain exposure to different business, [...]

What is SEO and Why Do You Need It? | Stellar SEO

What is SEO and Why Do You Need It? | Stellar SEO


SEO & Digital Marketing Franklin | Nashville - Stellar SEO

Search engine optimization (SEO) is the process of optimizing a website so that it performs well in organic search. Is your site setup properly for Google?

Google to Restrict Access to Autocomplete API – What This Means for Keyword Research Tools

by Tom Wells @ Searchmetrics SEO Blog

Access to the autocomplete API is set to be restricted as of today, 10 August 2015, according to an official post on the Google Webmaster Central Blog. From now on users who wish to continue to have autocomplete functionality on their site are being guided towards Google Custom Search Engine. Meanwhile, for keyword research tools, […]

The post Google to Restrict Access to Autocomplete API – What This Means for Keyword Research Tools appeared first on Searchmetrics SEO Blog.

Unwrapping the Secrets of SEO: An Industry Analysis of HTTPS Security

by Jan Grundmann @ Searchmetrics SEO Blog

Our analysis of the prevalence of HTTPS across different industries in US search results reveals a number of interesting findings: Whilst 46 percent of finance websites communicate with web browsers over HTTPS, only 23% of travel pages and only 12% of publishers use encrypted data transfer. In our latest installment of Unwrapping the Secrets of SEO, we’ll […]

The post Unwrapping the Secrets of SEO: An Industry Analysis of HTTPS Security appeared first on Searchmetrics SEO Blog.

SEO vs. SEM: What's the Difference?

SEO vs. SEM: What's the Difference?


Yesler | B2B Marketing Agency

Most professionals who work in search marketing know roughly what SEO and SEM mean, but how many of them can articulate how the two diverge?

Unwrapping the Secrets of SEO: Optimizing Topics

by Sebastien Edgar @ Searchmetrics SEO Blog

In our last installment of Unwrapping the Secrets of SEO, my colleague Holly Miller outlined the steps to employ in choosing good online topics at the right time, and in good SEO shape. Now it’s time to make sure that those topics you’re writing on will be optimized equally well for users and search engines. It’s time […]

The post Unwrapping the Secrets of SEO: Optimizing Topics appeared first on Searchmetrics SEO Blog.

Data Meets Creativity: Welcome to a New Era of Online Content!

by Marcus Tober @ Searchmetrics SEO Blog

What’s one of the biggest challenges facing online companies today? Many struggle to create content that is relevant for both the user and for search engine results! Because content production is one area where a data-driven approach remains rare, much depends on guesswork and intuition. For years, we’ve been stuck with the status quo: Microsoft […]

The post Data Meets Creativity: Welcome to a New Era of Online Content! appeared first on Searchmetrics SEO Blog.

Postcards from China: Mysteries of the East – Busting 10 Myths About Baidu and SEO in China

by Marcus Pentzek @ Searchmetrics SEO Blog

Confucius, kung-fu, yin and yang, capitalist communism: China is a land full of mysteries and contradictions. Often associated with cheap imitations, China now produces technology and internet startups that can rival anything in the West. The Chinese search engine, Baidu, is no exception. It bears many similarities to Google and Bing, but can also boast its […]

The post Postcards from China: Mysteries of the East – Busting 10 Myths About Baidu and SEO in China appeared first on Searchmetrics SEO Blog.

What’s New in Universal Search: 2016 Edition

by Holly Miller @ Searchmetrics SEO Blog

Evolution over successive generations isn’t always noticeable. Not so in the world of Google. The search engine results page has made great leaps in the past year alone, but some of the adaptations might have gone unnoticed. Universal Search elements now dominate the majority of search queries. In fact, 80 percent now include at least one form […]

The post What’s New in Universal Search: 2016 Edition appeared first on Searchmetrics SEO Blog.

Site Structure Optimization with Searchmetrics Suite – Part 1: the Optimum Setup

by Jan Grundmann @ Searchmetrics SEO Blog

With Site Structure Optimization (SSO) we provide users of the Searchmetrics Suite with an overview of the technical performance of their web projects. Whether it’s a question of titles & descriptions, crawling errors, loading times or link distributions: we analyze your websites, list all the information that is relevant for you – and give you […]

The post Site Structure Optimization with Searchmetrics Suite – Part 1: the Optimum Setup appeared first on Searchmetrics SEO Blog.

Why the Webmaster Won’t Wink at Wicked Widgets

by Sebastien Edgar @ Searchmetrics SEO Blog

Sun-soaked beaches, cheap hotels and panoramic city views are a staple of online travel sites worldwide. So too are those wicked widgets, clickable badges with multiple links back to anchor text – the visible and clickable text in a hyperlink. While some are useful, rental and travel sites quickly learned they also could be profitable. […]

The post Why the Webmaster Won’t Wink at Wicked Widgets appeared first on Searchmetrics SEO Blog.

Searchmetrics Releases the “Self Optimizer” to help you self optimize websites

by Jordan Koene @ Searchmetrics SEO Blog

For many years our clients have asked for more automation in our platform. Today we are delivering on this request, giving our customer the most powerful tool in SEO. The realities of being an in-house SEO are demanding and we have an increasing need to streamline processes and capabilities for optimization. For this reason our […]

The post Searchmetrics Releases the “Self Optimizer” to help you self optimize websites appeared first on Searchmetrics SEO Blog.

The Era of Agile Content Creation Backed by Deep Learning

by Jordan Koene @ Searchmetrics SEO Blog

  Creating new content, developing a new idea or pouring resources into a new product is always fraught with risk, for businesses both large and small. Even when you’re reasonably sure you’re on the right track (in our case, focusing on agile content creation backed by deep learning), you must wait patiently for that “Aha! moment. ” It’s […]

The post The Era of Agile Content Creation Backed by Deep Learning appeared first on Searchmetrics SEO Blog.

SEO Benefits of .com Versus Everything Else

by Jordan Koene @ Searchmetrics SEO Blog

Should you go with a .com, .info, .org or dot-something else? Except in very rare instances, it’s almost always best to go with a .com domain name. Sure, you might need to do a .gov or a .edu, but for the vast majority of businesses a .com in your URL is best—for the reasons you […]

The post SEO Benefits of .com Versus Everything Else appeared first on Searchmetrics SEO Blog.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

10 Reasons Why China Excites and Scares Online Marketers

by Stephen Bench-Capon @ Searchmetrics SEO Blog

Ni hao China! For years now, Searchmetrics has helped power the engines of commerce with Research Cloud. Marketers depend on our massive data and knowledge repository to find online content gaps and create strategies to outperform competitors. Today, we’re proud to announce that we’ve closed the one glaring gap in our global coverage. We’ve added Chinese […]

The post 10 Reasons Why China Excites and Scares Online Marketers appeared first on Searchmetrics SEO Blog.

Ten Things eCommerce Sites Need to Know to Rank on Google in 2017

by Daniel Furch @ Searchmetrics SEO Blog

No, they’re not just resting. Universal ranking factors are dead. Google’s algorithm now operates highly individually – depending on time, place, device and industry. For this reason, we are using our first industry-specific study to present the ten most important ranking factors for eCommerce. Where should webmasters in eCommerce focus their energy? Which content can […]

The post Ten Things eCommerce Sites Need to Know to Rank on Google in 2017 appeared first on Searchmetrics SEO Blog.

Make the Most of Your Summer with Carla Harris’s 10-Week Plan

by c0c0nuT @ SEO Career

During in-person training, the SEO Career Class of 2017 learned how to make the most of their summers and all that SEO has to offer. Carla Harris, SEO Career Class of ’82, laid out her expert tips in a 10-week plan, starting with week one and following all the way through to getting the offer. [...]

Google Strikes Again: Big Changes to Direct Answers, Online Dictionaries

by Jan Grundmann @ Searchmetrics SEO Blog

So far this year, we’ve seen the Phantom V update from Google and “Fred,” an algorithmic update that still remains difficult to parse for its true meaning. Now there’s another update, unconfirmed by Google that is rocking the search engine results page. Beginning in the last week of June, there’s been sharp fluctuations in mid-tier results, […]

The post Google Strikes Again: Big Changes to Direct Answers, Online Dictionaries appeared first on Searchmetrics SEO Blog.

Google Mobile Update/ Mobilegeddon: Winners and Losers US

by Marcus Tober @ Searchmetrics SEO Blog

Mobilegeddon is here. We have fresh data in the software and now there are some significant changes visible in the data. Although Google communicated that the rollout would probably last a week or more, we can see some winners and losers already. These first results may be (yet) considered as preliminary when it comes to some examples, but […]

The post Google Mobile Update/ Mobilegeddon: Winners and Losers US appeared first on Searchmetrics SEO Blog.

Failing to Scale Will Make Your SEO Pale

by Sebastien Edgar @ Searchmetrics SEO Blog

The world of SEO can come in all shapes and sizes, and staffing often depends on how much time and energy your company has to do things on its own. If your business prefers to skip the agency or independent contractor route and keep SEO in-house, you’re not alone. Making such a decision is really […]

The post Failing to Scale Will Make Your SEO Pale appeared first on Searchmetrics SEO Blog.

SEO suggestion for App

by jennypitula @ WebDeveloper.com

I started my business in Toronto. I have one shopping App,It is in Android and IOS.so please suggest me some of App SEO tricks.

Do 404 Errors Hurt SEO?

by AJ Kohn @ Blind Five Year Old

Do 404 errors hurt SEO? It’s a simple question. However, the answer is far from simple. Most 404 errors don’t have a direct impact on SEO, but they can eat away at your link equity and user experience over time. There’s one variety of 404 that might be quietly killing your search rankings and traffic. 404 […]

6 Uncomplicated Social SEO Tips for Small Businesses | Constant Contact Blogs

6 Uncomplicated Social SEO Tips for Small Businesses | Constant Contact Blogs


Constant Contact Blogs

Let’s start with what is SEO? SEO stands for Search Engine Optimization. And the phrase improve your SEO strategy encompasses the actions taken to ensure y

What is a Keyword (in SEO)? - Definition from Techopedia

What is a Keyword (in SEO)? - Definition from Techopedia


Techopedia.com

Keyword Definition - A keyword, in the context of search engine optimization, is a particu

Unwrapping the Secrets of SEO: Hacking Your Way to Greater Online Visibility

by Sebastien Edgar @ Searchmetrics SEO Blog

Apple recently completed its World Wide Developers Conference, announcing a slew of new tech toys for consumers and businesses. Yet, when I searched Google for a new MacBook Pro notebook, Apple took only the second spot in my results. What gives? In this week’s Unwrapping the Secrets of SEO, I wanted to have a bit of […]

The post Unwrapping the Secrets of SEO: Hacking Your Way to Greater Online Visibility appeared first on Searchmetrics SEO Blog.

Mobile analysis: Optimization of the top 100 SEO visibility domains

by Carolin Mallmann @ Searchmetrics SEO Blog

Are the top domains ready for the Google mobile update? We have taken a look at the 100 domains with the highest SEO visibility and analyzed them for mobile friendliness with the help of the Google ‘mobile-friendly’ test. Google has recently announced that the optimization for mobile devices will be evaluated as a ranking signal […]

The post Mobile analysis: Optimization of the top 100 SEO visibility domains appeared first on Searchmetrics SEO Blog.

Exact Volume Restriction – Keyword Planner Jumps the Shark!

by btvbill @ Vermont Web Design, Web Hosting and Development

Google’s Keyword Planner, a once useful tool for the general public, has now been hobbled and is for the most part, useless. If you have an AdWords account and haven’t bought any ads recently, here is what you will be greeted with: This page shows ranges for search volumes. For a more detailed view, set up and run a campaign. Like everything else Google does, ultimately, it benefits Google. Sorry, the truth hurts. Now, Google wants you to start paying for AdWords campaigns if you want to use the original Keyword Planner tool. The Average Monthly searches, as indicated above display some very vague data ranges. Practically useless for those who research long tail keywords for search engine optimization (SEO) purposes. Here’s what Cassie at Google has to say about the issue: We recently made a change to Keyword Planner that shows search volume data ranges based on spend and how you use the tool. This change aims to prevent “bots” from submitting an overwhelming number of searches in Keyword Planner, which was slowing down the tool and occasionally causing errors that prevented people from using the tool. We’ve heard your feedback that this limited view of search volume makes […]

The post Exact Volume Restriction – Keyword Planner Jumps the Shark! appeared first on Vermont Web Design, Web Hosting and Development.

Google Phantom V Update: There and Back Again?!

by Daniel Furch @ Searchmetrics SEO Blog

Here we go again! For those who’ve missed it, the last few weeks have been a bit rocky for online marketers’ visibility stats – peaking toward the end of last week (CW 6/2017). There’s been lots of speculation that the culprit is the rollout of Google’s “mobile-first” index. One theory making the rounds is that […]

The post Google Phantom V Update: There and Back Again?! appeared first on Searchmetrics SEO Blog.

SEO suggestion for App

by jennypitula @ WebDeveloper.com

I started my business in Toronto. I have one shopping App,It is in Android and IOS.so please suggest me some of App SEO tricks.

Mobile Ranking Factors 2015: The Rise of Mobile Search

by Daniel Furch @ Searchmetrics SEO Blog

Seldom has the hype surrounding a Google update been so feverish as was the case with the infamous mobile-friendly update. Let me set the scene. Once upon time, back in early April, the mighty Google decreed that sites that do not pass its new mobile-friendly test shall be banished from its mobile kingdom, ahem, rankings, […]

The post Mobile Ranking Factors 2015: The Rise of Mobile Search appeared first on Searchmetrics SEO Blog.

Searchmetrics Moments - What is SEO Visibility? -

Searchmetrics Moments - What is SEO Visibility? -


Searchmetrics SEO Blog

Searchmetrics explains the meaning of SEO Visibility, which is essentially monitoring the search performance of your website.

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

RankBrain, AI, and the Evolving Anatomy of Google

by Tom Wells @ Searchmetrics SEO Blog

Google has created a buzz in the online community by revealing that part of its search algorithm now operates on a machine learning basis, namely RankBrain. Not only this, but the previously unknown RankBrain has been confirmed as the third most important ranking signal for generating search results. This is a significant development as the […]

The post RankBrain, AI, and the Evolving Anatomy of Google appeared first on Searchmetrics SEO Blog.

Google Reviews: A Local SEO Must Do

by Kate Will @ denning e-solutions LLC

Making the Most of the Disconnected First Impression There was a time when the first impression you made on a potential customer was direct – that is, a phone call or an in-person meeting. You were able to control your … Continue reading

The post Google Reviews: A Local SEO Must Do appeared first on denning e-solutions LLC.

Return of the Phantom: Google’s Phantom II Update

by Kevin Indig @ Searchmetrics SEO Blog

In the beginning of May 2015, webmasters far and wide witnessed severe traffic fluctuations, with some sites losing over 50% of their traffic! Clearly, Google had changed something, but what? Because of the initial uncertainty, it was called the “Phantom Update” (II). In this post, I’ll provide you with Searchmetrics data to shed more light […]

The post Return of the Phantom: Google’s Phantom II Update appeared first on Searchmetrics SEO Blog.

Sun Tzu’s Art of Online Warfare: The Great Keyword Battles

by Sebastien Edgar @ Searchmetrics SEO Blog

“Know your enemy and know yourself and you can fight a hundred battles without disaster.” – Sun Tzu Or to put it in a more modern context: Keep your friends close and your enemies closer. The same principle applies in the online world. You’re battling for eyeballs and dollars by using unique sets of keywords […]

The post Sun Tzu’s Art of Online Warfare: The Great Keyword Battles appeared first on Searchmetrics SEO Blog.

Difference between SEO and SEA

Difference between SEO and SEA


Queromedia

SEO vs SEA What's the difference between SEO and SEA? An internet user who performs a search in Google typically receives two types of results: organic or

Link Building Strategies: An In Depth Look at the History & Evolution of Link Building Tactics

by Travis @ SEO & Digital Marketing Franklin | Nashville – Stellar SEO

Throughout the years, link building has remained one of the most powerful ways of driving traffic to websites. Way back when, there was a time the internet was chock-full of complex link pyramids, spammy articles, spun content, and quite possibly hundreds of other “quick wins” that ending up causing long term damage. In the last twenty years, SEO gurus have ...

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The post Link Building Strategies: An In Depth Look at the History & Evolution of Link Building Tactics appeared first on SEO & Digital Marketing Franklin | Nashville - Stellar SEO.

Digital Sleuths: On the trail of better SEO hygiene

by Jordan Koene @ Searchmetrics SEO Blog

Like most big companies, Google’s hunt for good talent produces a stream of help wanted signs on its website. Yet the search engine king had people scratching their heads last summer when the company began recruiting a technical SEO program manager. Google looking for help keeping its own digital house clean? Heresy, right? Wrong. Google […]

The post Digital Sleuths: On the trail of better SEO hygiene appeared first on Searchmetrics SEO Blog.

What is SEO

by Darryn Balanco @ Optimus01 – Online Thinking

In essence search engine optimization (SEO) is about getting websites onto the 1st page of the major search engines such as Google. In reality it involves a host of SEO activities being done on a continual basis to achieve and maintain this result. There are 5 main areas that SEO activities focus on in order…

What Is SEO & How SEO Works | seoWorks™ New York, San Francisco

What Is SEO & How SEO Works | seoWorks™ New York, San Francisco


seoWorks

Learn what SEO is & how SEO really works. Discover how seoWorks™, one of the leading Search Engine Optimization companies, delivers results.

Amp Up Your Digital Marketing with New Strategies for Integrating SEO, PPC, Social Media, and Email

by ZGM @ Zero Gravity Marketing

We’ve said it before, and we will say it again: the world of digital marketing is ever changing, and if...

The post Amp Up Your Digital Marketing with New Strategies for Integrating SEO, PPC, Social Media, and Email appeared first on Zero Gravity Marketing.

What is Local SEO? - Local University

What is Local SEO? - Local University


Local University

Find out what Local SEO (Local Search Engine Optimization) really means for local businesses here.

11 Silly Dental Marketing Mistakes Slowly Killing Your Practice

by Shane @ SEO & Digital Marketing Franklin | Nashville – Stellar SEO

Are you finding it hard to bring in new customers to your dental practice in spite of spending a lot of money and time on dental marketing? Unfortunately, most people end up wasting their market budget on conventional marketing methods that don’t yield results. According to Dental Economics, over 90% of consumers use search engines to find businesses in their ...

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The post 11 Silly Dental Marketing Mistakes Slowly Killing Your Practice appeared first on SEO & Digital Marketing Franklin | Nashville - Stellar SEO.

21 Actionable SEO Techniques You Can Use Right Now (Updated)

21 Actionable SEO Techniques You Can Use Right Now (Updated)


Backlinko

21 insanely practical SEO techniques for higher rankings and more search engine traffic.

What is the Purpose of SEO?

What is the Purpose of SEO?


Brick Marketing - SEO Marketing Solutions Company

The purpose of SEO, in a nutshell, is to make your website more appealing to the search engines and drive targeted visitors to your site.

Natural SEO Vs. Organic SEO - Whats the Difference?

Natural SEO Vs. Organic SEO - Whats the Difference?


Zero Gravity Marketing

Natural SEO vs. Organic SEO: Which one will get to the top of search results without having to pay for prime real estate like Google AdWords?

Your SEO Team is Not Oprah: 5 Realizations of an SEO Newbie

by Pearl Qiao Xu @ Searchmetrics SEO Blog

As a fresh intern for Searchmetrics, I’ve spent the past week in meetings, doing online research, and reading Jessica Bowman’s The New SEO Management Handbook to familiarize myself with the rapidly growing and changing industry of online marketing. Enterprise-level SEO expert since 2002, Bowman is a trusted adviser to some of  the biggest brands online, […]

The post Your SEO Team is Not Oprah: 5 Realizations of an SEO Newbie appeared first on Searchmetrics SEO Blog.

How to Redesign Websites

by Kevin Yeaman @ Colorado SEO Expert

Redesigning a Website can be a daunting process requiring significant due diligence for the business owner. Nevertheless, historically small businesses have redesigned their websites around every 3 years to keep up with online competitors and emerging web design technologies and features. The objective of this post is to pinpoint key decision catalysts that are .....

The post How to Redesign Websites appeared first on Colorado SEO Expert.

.EDU is Through – Scholarship Link Building is Dead

by Travis @ SEO & Digital Marketing Franklin | Nashville – Stellar SEO

Increasing search engine rankings and building real authority through quality link building is an essential part of any SEO driven content marketing strategy. For a long time, in addition to editorial links that are earned and placed in trustworthy, authoritative content, easy to create links such as directories, social bookmarks, and donor page links have been used in an effort ...

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The post .EDU is Through – Scholarship Link Building is Dead appeared first on SEO & Digital Marketing Franklin | Nashville - Stellar SEO.

Clinton vs Trump 2016: SEO and Content Performance in the US Presidential Election Campaign

by Stephen Bench-Capon @ Searchmetrics SEO Blog

The 2016 Race for the White House is nearing an end. From the first caucuses in Iowa in February, the Democratic and Republican parties each whittled down their lists of candidates, with each settling on their chosen nominee. On November 8, either Hillary Rodham Clinton or Donald John Trump will be elected 45th President of […]

The post Clinton vs Trump 2016: SEO and Content Performance in the US Presidential Election Campaign appeared first on Searchmetrics SEO Blog.

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice


Smart Insights

Our recommendations on SEO best practice Search Engine Optimisation (SEO) is arguably THE most cost-effective digital marketing technique, but also the most challenging to get right. Our SEO resources are aimed at marketers who need to ask the right questions …..

Google Doesn’t Want You to Read This

by Holly Miller @ Searchmetrics SEO Blog

For many businesses, the process of divvying up paid and organic search marketing dollars often relies more on gut feeling than science. Since paid appears to offer an easier path to understanding whether you’re getting bang for the buck (you paid this for click, and saw this resulting rise in sales over this period in […]

The post Google Doesn’t Want You to Read This appeared first on Searchmetrics SEO Blog.

What’s the Difference Between SEO and SEM?

by Whitehardt @ Whitehardt

What’s the Difference Between SEO and SEM? In the world of online growth and page rankings, SEO and SEM are often used interchangeably. However, they have many differences. SEO (search engine optimization) is the process of pursuing and generating more traffic directly from organic, free, editorial, or natural search results within search engines. SEM, on […]

The post What’s the Difference Between SEO and SEM? appeared first on Whitehardt.

Mobilegeddon 2: Are You Facing Godzilla or a Gazelle?

by Jordan Koene @ Searchmetrics SEO Blog

In Hollywood, a box office smash inevitably leads to a sequel or two to keep sales humming. The view from the Googleplex is no different: Coming to screens this May, “Mobilegeddon 2” promises another potentially perilous journey into the world of mobile search. In the past few weeks leading up to the rollout of its […]

The post Mobilegeddon 2: Are You Facing Godzilla or a Gazelle? appeared first on Searchmetrics SEO Blog.

17 Chiropractic Marketing Ideas for 2017

by Travis @ SEO & Digital Marketing Franklin | Nashville – Stellar SEO

It’s a new year with new opportunities for you to set your chiropractic business apart. We’ve worked to compile 17 of the best chiropractic marketing ideas to help your practice stand out and grow in 2017. Some of the tips are broad concepts and a few of them are specific tools you should implement to push your chiropractic marketing plan ...

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The post 17 Chiropractic Marketing Ideas for 2017 appeared first on SEO & Digital Marketing Franklin | Nashville - Stellar SEO.

Competitive Keywords: Own Yours, Discover Others with New Tool

by Helen Shaughnessy @ Searchmetrics SEO Blog

  In the world of search, knowledge is power. Good keywords leave you fighting for a seat at the table, and then battling for scraps with potentially thousands of competitors. Great keywords mean you get served the best cuts of meat in your own private dining room. Trouble is, it’s been painfully tedious to figure […]

The post Competitive Keywords: Own Yours, Discover Others with New Tool appeared first on Searchmetrics SEO Blog.

Online Reputation Management – Managing online brand experience through Search and Content Optimization

by Daniel Furch @ Searchmetrics SEO Blog

Reputation matters. People buy brands they trust and read news they believe. When the BBC publishes a story about Antarctic penguins flying to South America, people believe it because of the broadcaster’s strong reputation for credibility. April Fool’s jokes are themselves a tool to add percentage points to a corporation’s reputation as likeable, friendly and […]

The post Online Reputation Management – Managing online brand experience through Search and Content Optimization appeared first on Searchmetrics SEO Blog.

Link Building for Content Marketers: Interview with Debra Mastaler

by Heather Lloyd-Martin @ SuccessWorks

Around 16 years ago, I met Debra Mastaler, founder of Alliance-Link — and I was immediately impressed by her intelligence, knowledge and her no-nonsense advice. Debra is a trailblazing woman (in fact, she was one of the first women in SEO) who knows how to set smart, sustainable link marketing campaigns. If you have a chance to see [...]

The post Link Building for Content Marketers: Interview with Debra Mastaler appeared first on SuccessWorks.

12 Cutting Edge Plastic Surgery Marketing Strategies

by Shane @ SEO & Digital Marketing Franklin | Nashville – Stellar SEO

The American Society of Plastic Surgeons conducted a study in 2014 and discovered that there were over 15.6 million cosmetic procedures done in the US. This was a 5% increase from the previous year’s figures. In the competitive industry of plastic surgery, staying on top of the latest technologies and techniques is crucial. Just like other medical fields, marketing plays ...

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The post 12 Cutting Edge Plastic Surgery Marketing Strategies appeared first on SEO & Digital Marketing Franklin | Nashville - Stellar SEO.

What’s Your SEO Goal? Find Out Your Ideal Metric

What’s Your SEO Goal? Find Out Your Ideal Metric


Koozai.com

Setting Your SEO Goal Can Be The Difference Between Success And Failure. Tracking The RIght Metric Can Ensure That It Delivers Value To Your Business.

Smart Reporting: Create Role Specific Reports in Seconds

by Jordan Koene @ Searchmetrics SEO Blog

Good, insightful reports are essential to online business. Depending on the user the KPIs that need to be integrated are different: A CMO needs a high level overview, whereas a SEO needs a detailed report. What sounds easy is often very difficult in practice – and time consuming.   If you have experience creating reports […]

The post Smart Reporting: Create Role Specific Reports in Seconds appeared first on Searchmetrics SEO Blog.

SEO Featured in Forbes!

by c0c0nuT @ SEO Career

SEO had the great privilege of being featured in Forbes #SocialImpact Voice campaign, which celebrates organizations committed to strengthening our communities, our nation, and the world over the next 100 years. Take a look at this article on the importance of developing a diverse workforce, and the positive impact diverse teams have on Corporate America. [...]

SEO vs. SEM: The Differences Between Natural & Paid Search

SEO vs. SEM: The Differences Between Natural & Paid Search


QuickWins

If you're marketing your business, you've probably heard of both SEO and SEM. But do you know how they differ?Understanding the differences between SEO,...

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