SEOTips.ws

What Yahoo and Microsoft Search Alliance Means to PPC Advertisers

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Feb 22 09:54:19 PST 2010

[David welcomes Joe Kerschbaum to discuss the headlines affecting the PPC space including; What the Yahoo! and Microsoft Search Alliance Means to PPC Advertisers, New AdWords UI Improvements and Google and their recently released beta versions of the updated Keyword and Placement Tools./>

These Are the PPC Metrics That Actually Matter

by Jacob Baadsgaard @ Unbounce

Thu Aug 10 00:00:55 PDT 2017

What are the metrics that help you determine whether your PPC campaigns are performing well? Traffic-focused metrics are a great start, but smart marketers know to dig a little deeper and never lose sight of ROI.

7 Ad Copy Tests That Will Improve Your PPC Performance by @jonleeclark

by Jon Clark @ Paid Search – Search Engine Journal

Tue Aug 22 06:30:39 PDT 2017

These ad copy tests will help your ads suck less by increasing CTR, improving quality score, and growing conversions.

The post 7 Ad Copy Tests That Will Improve Your PPC Performance by @jonleeclark appeared first on Search Engine Journal.

Google AdWords Opportunities

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Nov 16 14:20:49 PST 2009

[David discusses chatroom suggestions in Google AdWords opportunities, advice do you have for managing affiliates using PPC, MSN Bing conversion and traffic volume, Facebook advertising and more./>

ROI Implications of PPC Campaign Management Tactics

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Sep 21 10:56:30 PDT 2009

[ROI Implications of PPC Campaign Management Tactics with Brad Geddes from BG Theory who takes us back to his 2008 SES Chicago presentation./>

Damage Control PR with PPC

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Oct 06 16:05:02 PDT 2008

[aimClear President Marty Weintraub gives his take on SMX East 2008 and then discusses Damage Control PR with PPC as he and David go over a case study they worked on that became Masterful PR through content PPC./>

Google Adwords Enhanced Campaigns and Facebook Conversion Tracking

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Feb 18 07:22:35 PST 2013

[Talking Google Adwords Enhanced Campaigns and Facebook Conversion Tracking as Marty speaks with Alex Cohen (head of marketing for Seamless) and Mike Marshall from aimClear. Alex discusses if enhanced campaigns are easier to use and how users are experiencing the change. Mike explains how customers are utilizing Facebook Conversion Tracking and how effective is this form of Social PPC./>

PPC 102: Seven tips to improve your paid search campaigns

by Tereza Litsa @ PPC – Search Engine Watch

Thu Jul 13 05:59:10 PDT 2017

Once you've got the basics of PPC down, how can you improve on those efforts further? Here are 7 more tips to take your PPC campaigns to the next level.

Talking PPC Tools with Matt Van Wagner

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Apr 03 16:28:27 PDT 2014

[Talking PPC Tools Worth Having withMatt Van Wagner/>

Adwords Keyword Match Types: Understanding The Different Types

by Neil Andrew @ PPC Protect

Fri Aug 18 08:49:14 PDT 2017

Google Adwords is a complex network that is full of powerful features and tools. If you’ve been using Google AdWords for a while, then you’ve probably seen the endless amount of options and settings that are available. One of these options is the ability to choose how you ads are triggered by certain keywords. You […]

The post Adwords Keyword Match Types: Understanding The Different Types appeared first on PPC Protect.

Bing Ads Releases Unified Device Targeting

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Mar 12 00:00:00 PDT 2015

[Anna Hughes, senior product marketing manager for Bing Ads joins David Szetela and SEM/PPC Expert Lisa Raehsler to discuss Bing Ads and their releasing of an upgrade called Unified Device Targeting,or UDT, to their advertising management tool./>

Agency Pricing Models

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Jun 09 09:55:58 PDT 2008

[Acquisio CEO Marc Poirier discusses agency pricing models, including their software product, acquisio SEARCH which helps agencies manages their clients paid search activity, plus he offers his pay per click techniques like utilizing click targeting and more./>

The Best Time to Run Your PPC Ads

by Vikky Mach @ PPC – Matchcraft

Wed Oct 12 14:31:59 PDT 2016

What if we could divulge the best time to run your PPC ads to get the best results? A small disclaimer: we can only sort of answer the question for you. One of the foundational tenets of marketing is to test. Making an assumption could lead to poor results and a spike in costs. You

The post The Best Time to Run Your PPC Ads appeared first on Matchcraft.

Improve PPC Performance by Linking Google Analytics to AdWords

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Feb 04 07:40:13 PST 2013

[Improving PPC Performance by Linking Google Analytics to your AdWords account plus advice on tagging recommendaions with Melissa Mackey, the Search Supervisor at gyro. Marty also helps us with Understanding the Facebook Account Spend Cap with the online marketing account manager at aimClear Merry Morud./>

Setting Up and Using Google Shopping Campaigns

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Oct 13 00:00:00 PDT 2016

[Setting Up and Using Google Shopping Campaigns as David Szetela speask with Kirk Williams, the owner and minion of ZATO, a PPC Search Engine Marketing Agency for Google Adwords & Bing Ads./>

A Little Progress with Google Shopping

by Martin Roettgerding @ PPC Epiphany

Sun Sep 13 12:58:49 PDT 2015

A few days ago we stumbled upon something new in the shopping campaigns interface that I would call a step in the right direction. This is what we found when subdividing product groups: As you can see, there’s a new … Continue reading →

Insights and Analytics on Advertising

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Apr 20 00:00:00 PDT 2017

[Search Supervisor of Gyro.com, Melissa Mackey joins us today on PPCRockstars. Gyro is a full service agency, Specialized in the B2B Space. On today's episode we touch on using Facebook And Linkedin for B2B Advertising, and how Facebook is now Targeting ALMOST as good as Linkedin for advertising. Melissa tells us how important it is to watch and pay attention to your insights and analytics on advertising, to stay ontop of what is working best for clients./>

Content Networks and Display Ads

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Nov 02 08:18:46 PST 2009

[David conducts an interactive PPC Q and A session with questions on placement of target parked domains, advertising on content networks, success with second and third tier ppc engines, and on bidding on display ads within Googles content network./>

PPC Marketing Hacks for AdWords Optimization

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Oct 23 15:36:41 PDT 2014

[PPC Marketing Hacks you need to optimize your AdWo/>

PPC Twitter Forum

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Mar 16 05:24:49 PDT 2009

[David offers a Live PPC Twitter forum for listeners to ask questions />

B2B PPC Agency Pricing and Costs: The Definitive Buyer’s Guide in 2017

by Andrew Choco @ Directive Consulting

Fri Sep 09 10:48:36 PDT 2016

As a B2B marketing agency, one of the first things a client might ask us is, “How much will my PPC management cost?” It’s a fair question, but one that...

The post B2B PPC Agency Pricing and Costs: The Definitive Buyer’s Guide in 2017 appeared first on Directive Consulting.

Mobile PPC and PPC Not Provided with Melissa Mackey

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Apr 17 16:26:50 PDT 2014

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How To Run Successful Social PPC Campaigns

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Aug 07 16:35:32 PDT 2014

[How To Run/>

PPC Q and A

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Oct 12 09:51:52 PDT 2009

[David holds a PPC Q and A session where he answers questions on improving quality score on keywords, cost per click, exact match versus broad match strategy, parked domains, content network, conversion rates and more. />

4 Strategies for Higher Profits During the Holiday Season

by Mike Zagare @ PPC Entourage

Mon Nov 21 13:30:50 PST 2016

The Holiday selling season is here…are you ready? The Holiday season is upon us. You need to move quickly (but prudently and systematically) to do everything in your power to maximize your profitability during this crucial selling season. The holiday season is a different environment from what most Amazon sellers experience throughout the rest of […]

The post 4 Strategies for Higher Profits During the Holiday Season appeared first on PPC Entourage.

Split Testing: A 55-Point Guide To Not Splitting Hairs Over Poor Tests

by Olivia Taylor @ KlientBoost

Fri Sep 01 01:00:53 PDT 2017

It’s a common question: Why is split testing important?     Consider your sales funnel when split testing. All your PPC and SEO efforts are aimed at attracting more visitors to the top of the funnel.   You would assume that more visitors to your website automatically equals more customers, but here’s the problem: only […]

The post Split Testing: A 55-Point Guide</br> To Not Splitting Hairs Over Poor Tests appeared first on KlientBoost.

Facebook PPC Versus Organic SEO

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Mar 22 09:36:58 PDT 2010

[Why should we care about Facebook? Marty Weintraub of aimClear discusses the Importance of Facebook PPC compared to Organic SEO with Google. Marty emphasizes how Facebook is display advertising, like the Google Content Network, not like Search. />

PPC Predictions for 2009

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Jan 12 06:22:01 PST 2009

[David welcomes Matt Van Wagner of FindMeFaster to give us PPC Predictions for 2009 on things like Google AdWords Conversion Optimizer, and how advertisers will act in general, plus as well as their favorite new PPC tips. />

PPC Strategies and Search

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Dec 14 10:07:59 PST 2009

[Discussing PPC Strategies and Search and How Super Affiliates Make the Most, as David follows up a Affiliate Convention 2009 Los Angeles panel presentation with Atrinsic Interactive CEO Aaron Baker./>

AdWords Vs AdSense: Hacking Google For Profit

by Johnathan Dane @ KlientBoost

Sun Aug 20 01:00:23 PDT 2017

AdWords vs AdSense? The difference is relatively easy on the surface. AdWords is for advertisers, while AdSense is for publishers.   That’s the two-second explanation, anyway. However, it can get confusing in a hurry when you dig a little deeper.   Both are essential to PPC marketing. But you use them in completely different ways, for […]

The post AdWords Vs AdSense:</br> Hacking Google For Profit appeared first on KlientBoost.

Ad and Landing Page Clinic

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Nov 03 14:59:27 PST 2008

[Ad and Landing Page Clinic with Search marketing consultant John Lee of Hanapin Marketing joins David dissect two PPC campaigns. as they offer incisive critiques of ads, and landing pages using several examples from Breaking Point Systems/>

13 Facebook Brand Awareness Campaign Hacks To Scale Leads

by Johnathan Dane @ KlientBoost

Thu Sep 07 01:00:08 PDT 2017

Often, when marketers talk about Facebook brand awareness, you may hear the term “vanity metrics” come up, and how the real focus should be on conversions — so perhaps, you’ve shifted your focus to the bottom of the funnel.   Why aren’t your Facebook ads driving the results you want?   Most people assume it’s one […]

The post 13 Facebook Brand Awareness</br> Campaign Hacks To Scale Leads appeared first on KlientBoost.

SEO versus PPC Discussion with Rand Fishkin

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Nov 29 15:02:15 PST 2010

[SEO versus PPC discussion with Rand Fishkin from SEOMoz as David ask questions regarding click placement in organic and paid search results./>

Clicks, Customers, Cashflow: Managing PPC Campaigns to Maximize Profit

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Jun 19 07:41:18 PDT 2014

[David interviews David Rothwell, author of the upc/>

How Your PPC Strategy Should Differ on the AdWords Search VS Display Network

by Johnathan Dane @ Unbounce

Wed Aug 09 00:00:06 PDT 2017

You may have mastered the art of advertising on the AdWords Search Network, but not all tactics perform equally on all PPC channels. If the Display Network is uncharted territory for you, here's how you should adjust your PPC strategy to get the results you want.

Landing Page Optimization For PPC

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Jun 16 09:54:26 PDT 2008

[Tim Ash offers his expertise in Landing Page Optimization including some of the landing page mistakes he has come across and he offers tips on second perspectives and streamlining the amount of content on the landing page./>

New PPC Features and Targeting Releases to Watch

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Nov 13 08:16:41 PST 2014

[David welcomes back Lisa Raehsler,founder and prin/>

AdWords Releases Five New Ad Extensions

by Martin Roettgerding @ PPC Epiphany

Fri Mar 31 23:01:29 PDT 2017

It’s not every day that Google releases five new ad extensions all at once, but it happened today. My colleague Cora Rothenbaecher and I hunted them down and took pictures – take a look! The Hashtag Extension Using the all-new … Continue reading →

Social PPC

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Tue May 27 09:59:31 PDT 2008

[David speaks with Marty Weintraub, of aimClear.com, about a pay-per-click channel that will soon be a critical part of your advertising arsenal./>

Local Carousel Search Results, Local Number Call Extensions and More PPC Developments with Jennifer Slegg

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Oct 30 15:08:02 PDT 2014

[Top New PPC Developments with Jennifer Slegg, publ/>

Managing Adwords with Google AdWords PPC Marketing Expert David Rothwell

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Jan 15 14:25:42 PST 2015

[David Szetela speaks withGoogle AdWords PPC Market/>

3 Reasons Why PPC Is Worth The Money: Adwords Edition

by Sean Thomas Martin @ Directive Consulting

Wed Dec 16 06:30:58 PST 2015

Many businesses, especially small, often fear the “pay” in pay-per-click advertisement. This fear can derive from a poor past experience (sometimes the result of attempting PPC without an expert) or the simple idea of losing money.

The post 3 Reasons Why PPC Is Worth The Money: Adwords Edition appeared first on Directive Consulting.

2011 PPC Expert Predictions

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Jan 17 10:04:03 PST 2011

[2011 PPC Expert Predictions from the likes of Matt Van Wagner, Andrew Goodman, Marc Poirier, Matthew Umbro, Shelley Ellis, Alex Cohen and Robert Brady. We also hear an original song called Adwords Blues by German PPC Pro Marc Hoeft./>

PPC Blogs You Should Be Reading

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Mar 03 03:35:00 PST 2016

[PPC Blogs You Should Be Reading are among some of the topics discusses by the Search Supervisor of gyro Melissa Mackey, who also authors the Beyond The Paid./>

Black Hat PPC Tactics

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Apr 13 10:11:13 PDT 2009

[Guest Marty Weintraub discusses Black Hat PPC Tactics./>

Keyword Quality Score Up Close

by Martin Roettgerding @ PPC Epiphany

Thu Feb 04 02:13:42 PST 2016

Google has just released a new version of the AdWords API. There’s nothing spectacular – unless you’re a Quality Score geek. The API version v201601 comes with three new fields for the KEYWORDS_PERFORMANCE_REPORT : SearchPredictedCtr CreativeQualityScore PostClickQualityScore You’ve seen these … Continue reading →

Drunken PPC Roundtable from SES New York 2009

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Tue Mar 24 19:34:21 PDT 2009

[Its the second Drunken PPC Roundtable from SES New York 2009./>

In House PPC Management and Content Bidding

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Jul 14 09:45:44 PDT 2008

[In-house PPC Management and Content Bidding Strategies with Michael Flores, Vice President of Ardis Health, a digital marketing company focused on health and wellness based in New York City./>

PPC Ads on Landing Pages

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Nov 17 14:53:48 PST 2008

[Talking PPC Ads on Landing Pages with the author of Landing Page Optimization and Site Tuners CEO Tim Ash, and he and David critique an Orlando Luxury pet boarding site and a site called PersonalCanvasArt./>

Google AdWords vs AdSense – What’s The Difference?

by Neil Andrew @ PPC Protect

Wed Sep 13 09:02:23 PDT 2017

If you’re new to the world of pay per click marketing, then the terminology used can often be confusing. With so many industry terms, brand names, and rebrands, understanding what everything means can be complicated. A common problem in the pay per click industry is knowing the difference between AdWords vs AdSense. Both services are […]

The post Google AdWords vs AdSense – What’s The Difference? appeared first on PPC Protect.

Amazon PPC Series: Campaign Budgets Explained

by Franz Jordan @ Sellics

Mon Sep 11 07:46:13 PDT 2017

Campaign budgets allow Amazon sellers to assign a cap on how much they want to spend on PPC advertising. In this article we will breakdown how the different campaign budgets work, what you should take into consideration, and how to use the campaign budgets for maximum effect.

The post Amazon PPC Series: Campaign Budgets Explained appeared first on Sellics.

All Things Google AdWords and PPC Advertising PPC Rockstars Roundtable Revisited

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Aug 14 05:58:37 PDT 2014

[All Things Google AdWords and PPC Advertising PPC />

8 Not-So-Secret PPC Metrics for a Successful Campaign

by Vikky Mach @ PPC – Matchcraft

Thu Mar 16 10:00:38 PDT 2017

Metrics and data have brought the marketing world to life…but what happens when your ad account gives you a case of Information Overload? Not only do you risk total distraction, but you may tune out the metrics that matter the most. To combat the noise, MatchCraft has gathered the most crucial PPC metrics out there.

The post 8 Not-So-Secret PPC Metrics for a Successful Campaign appeared first on Matchcraft.

Improving Conversion Rates for PPC Campaigns

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Jul 21 00:00:00 PDT 2016

[Improving Conversion Rates for PPC Campaigns as David Szetela speaks with Jamie Smith from Campaign Watch, who offered a webinar entitled Unique Ways to Improve Your PPC Conversion Rates Right Now. />

Defining SMB: Surviving PPC for Small-and-Medium-sized Businesses

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu May 04 00:00:00 PDT 2017

[David Szetela welcomes back Kirk Williams, the owner of PPC Search Engine Marketing Agency for Google Adwords & Bing Ads - ‎ZATO. He offer his definition of SMB, a three-letter acronyms that translates into surviving PPC for small-and-medium-sized businesses. />

Latest AdWords API hints at Expanded Text Ads

by Martin Roettgerding @ PPC Epiphany

Mon May 30 06:47:58 PDT 2016

Last week, Google announced v201605 of the AdWords API. The highlights included an interesting part about Expanded Text Ads – until it was removed from the announcement. Right now, the announcement only states that API support for Expanded Text Ads … Continue reading →

A Detailed Guide to Building a B2B PPC Report

by Andrew Choco @ Directive Consulting

Wed May 17 20:26:10 PDT 2017

Let’s be honest, building reports probably isn’t your favorite part of the job (especially when the numbers aren’t great). But they are essential to monitoring the progress of your KPIs, and comparing...

The post A Detailed Guide to Building a B2B PPC Report appeared first on Directive Consulting.

10 Excellent Google Ad Examples

by Neil Andrew @ PPC Protect

Fri Jul 21 14:11:53 PDT 2017

When it comes to Google AdWords you have a limited amount of space (and time) to grab the searcher’s attention and make them click your ad. With only 25 characters allowed in the headline, it can be hard to write a compelling advert. Yet some businesses crush it daily with their awesome ads. But just […]

The post 10 Excellent Google Ad Examples appeared first on PPC Protect.

PPC for Social Media

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon May 17 11:52:34 PDT 2010

[David follows up a recent Searchfest panel that he was featured on entitled PPC for Social Media: Unprecedented Opportunities for Highly Targeted Campaigns. David welcomes Business Outreach Manager at Yelp Luther Lowe and Product Manager Bryan Byrne to discuss the launch of Yelps new PPC program. />

A Closer Look at Data Driven Attribution

by Martin Roettgerding @ PPC Epiphany

Tue May 24 01:12:39 PDT 2016

Google's data driven approach is mostly a black box. However, some parts of it can be observed which raises a few questions. Continue reading →

Join 14 Performance Marketing Experts for PPC Week, August 14-18

by Hayley Mullen @ Unbounce

Wed Jul 26 00:00:19 PDT 2017

What if you could learn the favorite PPC strategies of fourteen of the smartest minds in performance marketing, hailing from LinkedIn, AdFury, Optmyzr and more? Better yet, what if you could do it for free, from the comfort of your desk (or couch)? PPC Week is a free five-day event that helps marketers master paid search and social marketing so they can get an edge on the competition and generate better results. Register inside.

The Best AdWords Extensions To Improve Your PPC Campaigns

by Neil Andrew @ PPC Protect

Thu Aug 10 17:18:45 PDT 2017

It’s no secret that AdWords allows you to completely customise your adverts to give them a unique look. In fact, that’s one of the reasons AdWords is so popular compared to the other PPC networks. Long gone are the basic text ads with a short description and a headline. Nowadays PPC adverts can be customised […]

The post The Best AdWords Extensions To Improve Your PPC Campaigns appeared first on PPC Protect.

High Resolution PPC

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Oct 20 16:01:57 PDT 2008

[Craig Danuloff of Commerce 360 discusses High Resolution PPC for understanding and managing PPC Campaigns offered by his companys Click Equations program , and he goes into the components of value and traffic./>

PPC History and Market Research by Proxy

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Nov 10 14:56:41 PST 2008

[The Wizard of Google AdWords Perry Marshall discusses PPC History and Market Research by Proxy including the introduction of quality score and Google AdWords, and how Google got it right the first time when it was developed, plus how click through rate and bid price come together to create the Google formula./>

PPC 101: Eight tips to get started

by Tereza Litsa @ PPC – Search Engine Watch

Tue May 16 05:45:47 PDT 2017

PPC, or Pay-Per-Click, marketing can deliver effective results for a business, but it can also seem overwhelming when you're just getting started. How can you use it to increase ROI?

Amazon PPC Keyword Research with Sonar

by Franz Jordan @ Sellics

Tue Sep 05 04:31:16 PDT 2017

Amazon Sponsored Product (‘PPC’) ads can only appear when a customer’s search term matches one of the keywords running in your campaign. In this article, we will show you how to use Sonar to find the best PPC keywords for your ads on Amazon.

The post Amazon PPC Keyword Research with Sonar appeared first on Sellics.

Common Mistakes Made in Ecommerce and PPC

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Nov 10 00:00:00 PST 2016

[Common Mistakes Made in Ecommerce and PPC as David Szetela welcomes ‎Best-Selling Author, Successful Entrepreneur, Authority on Marketing Optimization with ‎Invesp Khalid Saleh. Khalid Saleh is the CEO and co-founder of Invesp, a leading provider of conversion optimization software and services. He’s the co-author of O’Reilly’s Conversion Optimization: The Art and Science of Converting Prospects to Customers. He is launching his technology startup, FigPii, the one-stop platform for everything related to conversion rate optimization. />

Google Conversion Optimizer

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Apr 06 10:19:31 PDT 2009

[Is Google Conversion Optimizer the best-kept secret in PPC?/>

PPC Manager Update: See Your Real Profit Generated via PPC Sales

by Angela Yuan @ Sellics

Fri Aug 18 06:37:50 PDT 2017

With the new profit calculation integration in Sellics, it is now possible for you to see the real profit generated via your PPC campaigns. We automatically deduct ALL your costs (Amazon fees, FBA fees, Cost of Goods, and shipping costs) from your PPC sales.

The post PPC Manager Update: See Your Real Profit Generated via PPC Sales appeared first on Sellics.

PPC Account Management: The Complexities of Campaigns and Restructuring

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Jul 03 13:36:00 PDT 2014

[PPC Account Management: The Complexities of Campai/>

Why Your B2B Marketing Plan Stalls: How to Break Down the Silos in Your Organization

by Brad Smith @ Directive Consulting

Wed Jul 26 23:07:06 PDT 2017

Digital marketing has been run in silos since the beginning of time. The SEO people “do SEO.” The PPC people “do PPC.” And there’s never a whole lot of overlap...

The post Why Your B2B Marketing Plan Stalls: How to Break Down the Silos in Your Organization appeared first on Directive Consulting.

Top 10 Cool New Things in PPC Advertising

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Apr 26 14:40:51 PDT 2010

[David offers up a on air webinar presentation entitled the Top 10 Cool New Things in PPC Advertising. />

Helping Companies Grow by Improving Their Online Marketing Results

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Fri Sep 08 00:00:00 PDT 2017

[Today on PPC Rockstars David is joined by Frederick Vallaeys the CEO of Optmyzr. Frederick Vallaeys is an expert in the online marketing field, and was an early employee at Google where he was instrumental in growing the AdWords search marketing system. He is currently the CEO of Optmyzr, a SaaS company delivering advanced PPC optimization tools and reports to AdWords and Bing Ads advertisers globally. Previously, he served as Google’s AdWords Evangelist, helping advertisers learn about which Google products are best to support their marketing goals. They talk about His goal to help companies grow by improving their online marketing results./>

History of PPC

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Sep 29 09:24:06 PDT 2008

[PPC Summit CEO Mary O Brien fills us in on some of the history of PPC as PPC Rockstars broadcasts on location from PPC Summit 2008 where people come to learn Pay Per Click or PPC Search Engine Marketing from industry experts./>

Paid Search Without Keywords

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Jan 24 08:11:12 PST 2011

[Alex Cohen, Marketing Manager at Click Equations elaborates on his Search Engine Watch Article on how this will be a pivotal year for paid search advertising and how new ad formats, an emphasis on display and a local PPC push are on a collision course with the new complexity in advertising and the maturation of online marketing./>

Starting Pay Per Click Campaigns

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Jul 21 09:44:20 PDT 2008

[Pay Per Click consultant and blogger Jeff Hudson discusses the virtues of starting small pay per click campaigns, plus they go over some of the SEO and third party tools that they like to use in their PPC Trade./>

PPC with Reddit and StumbleUpon Ads With Brent Csutoras

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Mar 18 06:12:39 PDT 2013

[Discussing PPC with Reddit and StumbleUpon Ads as Marty speaks with social media marketing consultant and entrepreneur Brent Csutoras , the founder of Kairay Media. Brent presented at SMX West 2013 on how you can get the most out of advertising on Reddit and StumbleUpon. />

Blogging and Inheriting Shaky Campaigns

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Jul 07 09:48:54 PDT 2008

[Hanapin Marketing president and CEO Pat East discusses Blogging and Inheriting Shaky Campaigns. Hanapin Marketing is an Internet marketing firm specializing in pay per click management, search engine optimization, and web design and development. Hanapin is best known within the SEM industry for their blog on pay per click management, PPC Hero./>

13 Facebook Brand Awareness Campaign Hacks To Scale Leads

by Johnathan Dane @ KlientBoost

Thu Sep 07 01:00:08 PDT 2017

Often, when marketers talk about Facebook brand awareness, you may hear the term “vanity metrics” come up, and how the real focus should be on conversions — so perhaps, you’ve shifted your focus to the bottom of the funnel.   Why aren’t your Facebook ads driving the results you want?   Most people assume it’s one […]

The post 13 Facebook Brand Awareness</br> Campaign Hacks To Scale Leads appeared first on KlientBoost.

How to Choose the Best Landing Page for E-commerce PPC Campaigns by @AndrewLolk

by Andrew Lolk @ Paid Search – Search Engine Journal

Tue Sep 05 04:00:51 PDT 2017

Here's how you can optimize your e-commerce PPC campaign's landing page for the best results.

The post How to Choose the Best Landing Page for E-commerce PPC Campaigns by @AndrewLolk appeared first on Search Engine Journal.

Keys to Executing a Successful Local PPC Strategy

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Jul 06 00:00:00 PDT 2017

[David Szetela speaks with Ryan Moothart, a Sr. PPC Strategist at Portent, Inc. Ryan takes us through his recent HeroConf Los Angeles 2017 presentation entitled Executing a Successful Local PPC Strategy. Ryan explains how you can execute a winning local PPC strategy when there’s such little room for error. />

The Senior Living PPC Cheat-Sheet

by Jeff Adams @ Respage

Mon May 15 10:53:19 PDT 2017

All great senior housing PPC strategies begin with a great senior housing keyword strategy. With this fact in mind, we put together a quick cheat sheet that identifies the top keywords in the industry. You’ll notice we broke down our list into two separate categories. The first list is intended for assisted living marketing, while the second list is intended for senior living marketing. We’ve provided our reason forRead more

The post The Senior Living PPC Cheat-Sheet appeared first on Respage.

Display Advertising, Retargeting and Attribution

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Nov 15 08:17:06 PST 2010

[Display Advertising, Retargeting and Attribution and why PPC advertisers should embrace it with Marc Poirier ,Co-Founder and Chief Marketing Officer of Acquisio./>

Social Media Marketing and PPC

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Jan 26 06:28:10 PST 2009

[EF Education Global Vice President Erik Qualman offers a wide ranging discussion about the intersection of Social Media Marketing and PPC including ideas for leveraging each to the others benefit/>

Competitive PPC Intelligence with Jamie Smith

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu May 21 04:47:28 PDT 2015

[We learn 5 Ways to Use/>

New Google Adwords Interface and Other New PPC Developments

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Sep 22 00:00:00 PDT 2016

[New Google Adwords Interface and Other New PPC Developments as David Szetela speaks with the Contributing Editor at Search Engine Land, Ginny Marvin. Google announced in March a sweeping change to the interface of AdWords, a product that hadn’t had a significant facelift in quite some time. Then, a few AdWords users were surprised to see the new UI showing when they hopped into their accounts. Now, Google has confirmed that the interface is rolling out to more AdWords users./>

ABCs of PPC Click Fraud

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Feb 23 08:24:23 PST 2009

[ABCs of PPC Click Fraud and what you can do to protect yourself from a practice that may be eating 17 percent of your ad spend with Tom Cuthbert, founder and president of ClickForensics./>

The Ultimate List of PPC Networks

by Neil Andrew @ PPC Protect

Fri Aug 25 09:07:38 PDT 2017

When it comes to PPC networks you probably only think of the big boys like Google and Bing. However, as you probably know, those aren’t the only PPC networks out there. Due to the enormous success of the PPC model, many companies have tried to replicate the model themselves and have developed their own PPC […]

The post The Ultimate List of PPC Networks appeared first on PPC Protect.

Local PPC Advertising with Robert Brady

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Sat Jun 14 00:00:00 PDT 2014

[Conversion Optimization and PPC Wizard at Righteous Marketing Robert Brady discusses Local PPC Advertising including longtail keyword significance to smaller advertisers and running targeted campaigns./>

Landing Page Optimization Part Two

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Jun 23 09:52:43 PDT 2008

[Part Two of the discussion on Landing Page Optimization continues with Ionic Media Executive Vice President Mary Huffman gives her expertise on landing page improvements specifically for PPC campaigns./>

PPC Advice for Small Advertisers

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Apr 12 07:53:03 PDT 2010

[Brad Geddes,founder of bgTheory.com, discusses PPC Advice for Small Advertisers. He also discusses his work on creating and presenting AdWords Seminars for Success and introduces us to new service for small advertisers called Certified Knowledge./>

Campaign Structure

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Jan 19 06:25:34 PST 2009

[Campaign Structure and Advertising Merchandising Trends with Chad Baldwin of Kenshoo as he discuses PPC campaign and ad group structure, plus trends in Advertising and Merchandising./>

PPC Secrets Revealed

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Dec 07 13:48:07 PST 2009

[Listen as loose lips reveal deepest darkest PPC secrets. Wouldn’t you love to get even just some of these confirmed PPC experts alone in a bar? Featured panelists include Marc Poirier of Acquisio, Melissa Mackey of Fluency Media, Addie Conner of Avenue 100, Richard Stokes of AdGooRoo, Joe Kerschbaum of Clix Marketing./>

The Adwords Red Bar of Death; Dos and Donts of PPC Remarketing

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Dec 18 07:59:29 PST 2014

[Discussing the Adwords/>

Google Sidebar Ads Removed from Paid Search Listings

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Feb 25 08:54:00 PST 2016

[Google Sidebar Ads Removed from Paid Search Listings as David Szetela speaks with Matthew Umbro,Senior Account Manager, Community at Hanapin Marketing and Founder of PPCChat./>

Content PPC Advertising

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Jun 22 09:56:37 PDT 2009

[Content PPC Advertising is discussed with David Rodnitzy, including Placement versus content versus enhanced placement, Site exclusion best practices and more. />

Integrating Clients and Search Campaigns with E-Commerce Websites

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Jun 15 00:00:00 PDT 2017

[Today on PPC Rockstars David is joined by Lisa Raehsler the founder and principal strategist at Big Click Co.Big Click Co is an online advertising company and Google Ad words Certified Partner specializing in strategy and management of SEM and PPC for search engines, display, re targeting, and social media ad campaigns.Lisa puts her experience into practice every day as a thought leader in integrating clients’ search campaigns with E-commerce websites, behavioral targeting strategies, and other online marketing efforts like email and social media. They touch on many strategy and management topics such as Ad Extensions and Structured Snippets./>

Americans Support Greater Federal Efforts to Reduce Poverty 

by admin @ Program for Public Consultation

Wed May 31 18:01:39 PDT 2017

As Congress begins to debate the FY2018 budget, a new study reveals strong support for greater federal efforts to reduce poverty. The study, conducted by the University of Maryland’s Program for Public Consultation (PPC), finds that majorities of Republicans and Democrats agree on numerous new options for federal poverty programs. The results were released today…

Reporting on PPC and Paid Search with Ginny Marvin

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Wed May 07 16:46:00 PDT 2014

[Reporting on PPC and Paid Search as David speak/>

AdWords Vs AdSense: Hacking Google For Profit

by Johnathan Dane @ KlientBoost

Sun Aug 20 01:00:23 PDT 2017

AdWords vs AdSense? The difference is relatively easy on the surface. AdWords is for advertisers, while AdSense is for publishers.   That’s the two-second explanation, anyway. However, it can get confusing in a hurry when you dig a little deeper.   Both are essential to PPC marketing. But you use them in completely different ways, for […]

The post AdWords Vs AdSense:</br> Hacking Google For Profit appeared first on KlientBoost.

Bold 2017 PPC Predictions

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Jan 05 00:00:00 PST 2017

[Are keywords going to go away? Will all targeting be psycho-graphic or demographic? What is the future of voice search and type to text? Bold 2017 PPC Predictions are shared as David Szetela speaks with Lisa Raehsler, the SEM Expert at Big Click Co./>

The 10 Most Important PPC KPIs You Should Be Tracking by @ChandalN

by Chandal Nolasco da Silva @ Paid Search – Search Engine Journal

Fri Sep 01 06:00:05 PDT 2017

It's important to report on PPC performance indicators that make sense. Here are 10 essential KPIs for PPC.

The post The 10 Most Important PPC KPIs You Should Be Tracking by @ChandalN appeared first on Search Engine Journal.

New AdWords Beta: Dashboards

by Martin Roettgerding @ PPC Epiphany

Tue May 09 06:55:51 PDT 2017

I stumbled upon a new AdWords feature yesterday: In a few of our accounts you can now build dashboards. The new dashboard feature is based on the report editor. In case you have access, you’ll see a new tab “Dashboards … Continue reading →

Franchise PPC Campaigns Best Practices

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Apr 05 08:25:22 PDT 2012

[Best Practices and tips for Franchise PPC campaigns as Alex and Jared welcome Anne Baum, the Local Solutions Manager at Location3 Media. They show us the best route to high-quality low-cost conversions./>

2010 PPC Expert Predictions

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Jan 04 09:20:19 PST 2010

[David calls upon a group of PPC professionals to give their 2010 PPC Expert Predictions where they mention what events or trends could effect PPC. />

Common PPC Mistakes, Buying Natively and the Google Display Network

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Jul 09 00:00:00 PDT 2015

[4 Common PPC Mistakes That Are Sending Crappy Leads to Your Landing Page, “Discovering” Shopping: Buying Natively and 123 placements to block on Google Display Network are some of the articles looked over and expounded on as David Szetela welcomes back Elizabeth Marsten, the Director of Paid Search at CommerceHub./>

The psychology of language for paid search

by Tereza Litsa @ PPC – Search Engine Watch

Wed May 03 04:44:41 PDT 2017

The success of your PPC campaigns may depend on the language that you’re using. Here's how to improve it.

Google Adwords Enhanced Campaigns: Should We Like Them?

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon May 13 08:40:09 PDT 2013

[Google Adwords Enhanced Campaigns: Should We Like Them? Marty gets the take from the original host of PPC Rockstars, the author of Pay-Per-Click Search Engine Marketing: An Hour a Day, David Szetela. They discuss how it affects bidding towards tablets and smartphones, plus they discuss display ad network targeting and more./>

PPC Pro and Cons: Working Agency vs. InHouse

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Sep 18 04:22:21 PDT 2014

[PPC Pro and Cons: Comparing Working for an Agency />

PPC Drunken Roundtable SMX West

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Wed Feb 11 06:34:53 PST 2009

[In this special edition of PPC Rockstars, David Szetela takes the lead in a discussion about the state of PPC with a panel of PPC experts:/>

Click Quality and Search Engine Refunds

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Sep 15 09:29:23 PDT 2008

[Richard Zwicky of Enquisite discusses Click Quality and Search Engine Refunds, plus Googles impending changes to Quality Score. He offers tips that will help listeners improve their PPC campaigns./>

PPC or SEO? Choosing Based on Budget & Maximizing Your ROI

by Kaleigh Moore @ Directive Consulting

Thu Aug 04 10:04:33 PDT 2016

Marketers working with a limited budget often face a tough question when considering pursuing PPC or SEO. They ask themselves: “Which one is right for me? And how do I...

The post PPC or SEO? Choosing Based on Budget & Maximizing Your ROI appeared first on Directive Consulting.

Conversion Rate Optimization Strategies and Techniques For PPC with Tim Ash

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Jan 08 15:09:31 PST 2015

[Talking Conversion Rate Optimization Strategies an/>

New Script: ETA Migration Checker

by Martin Roettgerding @ PPC Epiphany

Mon Feb 13 02:11:24 PST 2017

The migration to expanded text ads (ETAs) is still something that advertisers deal with, even today. At my agency, Bloofusion, we’ve used an AdWords script in order to keep track of our progress. Today, I’m sharing this tool. The tool … Continue reading →

Why Social PPC is Becoming More of a Thing Than Paid Social

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Apr 24 03:52:57 PDT 2014

[Discussing Why Social PPC is Becoming More of a Th/>

6 Myths About Paid Search Explained

by Vikky Mach @ PPC – Matchcraft

Fri Sep 16 10:29:36 PDT 2016

Everyone has an opinion about paid search marketing, and that speaks to just how popular it has become. The challenge is that the laws of PPC and digital marketing change fairly frequently, allowing for a flood of myths and misinformation to be thrown about. Beware: following the wrong rules can not only destroy your PPC

The post 6 Myths About Paid Search Explained appeared first on Matchcraft.

An In-Depth Guide to Higher Education PPC Advertising

by Aden Andrus @ Disruptive Advertising

Tue Aug 15 06:38:31 PDT 2017

These days, getting into higher education PPC advertising can be a bit of a nightmare. The cost-per-click is astronomical and...

The post An In-Depth Guide to Higher Education PPC Advertising appeared first on Disruptive Advertising.

Mobile PPC Advertising

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Jun 15 09:18:46 PDT 2009

[Cindy Krum, CEO and Founder of Rank-Mobile, discusses mobile PPC advertising, mobile PPC search and mobile PPC contextual advertising./>

Doing PPC Keyword Research

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Apr 16 05:34:08 PDT 2015

[4 Unconventional Ways To Do PPC Keyword Research i/>

Launching International PPC Campaigns with Andy Atkins-Krueger

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Apr 15 07:30:31 PDT 2013

[Launching International PPC Campaigns as Marty speaks with Andy Atkins-Krueger, the CEO of WebCertain Group. Learn How to Run Foreign Language PPC Campaigns and how International paid search offers the unprecedented ability to break into new markets with low upfront costs./>

Troubleshooting Google Shopping Search Query Segmentation

by Martin Roettgerding @ PPC Epiphany

Mon Feb 27 07:04:03 PST 2017

Segmenting Google Shopping search queries usually works great. If queries slip through, chances are it's for one of these reasons. Continue reading →

Virtual Assistants and Artificial Intelligence

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu May 18 00:00:00 PDT 2017

[Talking about Virtual Assistants and Artificial Intelligence as David Szetela welcomes Microsoft Search Evangelist Christi Olson. Olson has recently published a four-part SMB PPC series to educate small businesses about paid search and what they need to know to successfully start a paid search campaign./>

What Is Click Fraud? Everything you need to know.

by Neil Andrew @ PPC Protect

Thu Sep 07 04:00:24 PDT 2017

A look into Click Fraud The Biggest Problem Facing PPC Marketers The last two decades has brought about a marketing revolution, with online advertising completely changing the way businesses reach out to consumers. TV ads and billboards are giving way to online advertising as the more traditional advertising methods are slowly fading away, and it’s […]

The post What Is Click Fraud? Everything you need to know. appeared first on PPC Protect.

How Smart Are Smart Goals?

by Martin Roettgerding @ PPC Epiphany

Wed Dec 16 13:24:12 PST 2015

There’s an interesting debate on the newly introduced Smart Goals going on. Although this is the opposite of “Advanced AdWords”, I’d like to add a few points that haven’t been made yet. Are Smart Goals dumb? Julie Bacchini startet the … Continue reading →

Introducing the Quality Score Tracker v3.0

by Martin Roettgerding @ PPC Epiphany

Fri Mar 11 02:09:49 PST 2016

The new Quality Score Tracker is fast, easy to use, and comes with a dashboard and full Google Drive integration. Continue reading →

How PPC And SEO Can Work Together

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu May 17 05:41:50 PDT 2012

[Location3 Media SEO Expert Tarla Cummings joins Joshua and Jared to discuss how PPC and SEO can work together and play off each other to create quality digital campaigns!/>

Split Testing: A 55-Point Guide To Not Splitting Hairs Over Poor Tests

by Olivia Taylor @ KlientBoost

Fri Sep 01 01:00:53 PDT 2017

It’s a common question: Why is split testing important?     Consider your sales funnel when split testing. All your PPC and SEO efforts are aimed at attracting more visitors to the top of the funnel.   You would assume that more visitors to your website automatically equals more customers, but here’s the problem: only […]

The post Split Testing: A 55-Point Guide</br> To Not Splitting Hairs Over Poor Tests appeared first on KlientBoost.

PPC In Google Analytics: 21 Major Keys to Boost Your Reporting

by Reese Garcia @ KlientBoost

Mon Aug 28 01:00:17 PDT 2017

If you aren’t measuring your PPC in Google Analytics, you’re leaving money on the table. Combining your PPC powers with the additional measurement tools in Google Analytics leads to smarter goal tracking, sharper pictures of the people behind your conversions, and better insight into the full value of your campaigns. Let’s look into 21 ways you […]

The post PPC In Google Analytics:</br> 21 Major Keys to Boost Your Reporting appeared first on KlientBoost.

Conversion Rates Bing Results on Yahoo

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Jul 26 11:46:12 PDT 2010

[David answers any and all of your PPC questions in a special PPC Interactive Q and A, when he discusses Google adding Modified Broad Match to Adwords Editor, SiteLinks in text ads, Conversion rates on rating extensions, product links sitelinks and more. />

Product Listing Ads and Customized Facebook Audience Targeting; Enhanced Pay-Per Click Campaigns and Migration

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Jun 03 08:08:04 PDT 2013

[Talking Product Listing Ads and Customized Facebook Audience Targeting as Mike Marshall speaks with Cal Krusick from Natural Healthy Concepts. Also, we hear from Todd Mintz, Senior Account Manager @ PPC Associates, to discuss enhanced pay-per click campaigns and migration. />

Integrating PPC and CRMs with Aaron Bird

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Sep 25 15:13:44 PDT 2014

[Integrating PPC and CRMs as David speaks with Aaro/>

Majorities Oppose All Key Provisions of House-Passed Healthcare Bill, Including in Very Red Districts

by admin @ Program for Public Consultation

Tue Jun 20 18:01:38 PDT 2017

While Senate Republicans move toward finalizing their healthcare plan, a new in-depth survey finds that all of the key provisions of the House-passed American Health Care Act (AHCA) are opposed by clear majorities. Overall, 67 percent oppose the legislation. The study, conducted by the University of Maryland’s Program from Public Consultation (PPC), includes a six-way…

AdWords Editor 12: Everything you need to know

by Clark Boyd @ PPC – Search Engine Watch

Tue Jul 11 05:46:04 PDT 2017

Google has launched AdWords Editor 12, the latest upgrade to its essential software for sophisticated PPC practitioners. Complete with a new look ... read more

The Death of Keywords?

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Aug 24 09:34:18 PDT 2009

[Andrew Goodman discuss the possible changes of keywords in PPC Campaigns, based on comments made during the keynote of Nicholas Fox at SES San Jose 2009, plus some blog posts written by Goodman stating The keyword long tail is dead./>

PPC Trends to Watch

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Mar 08 10:03:24 PST 2012

[Alex and Jared host a roundtable discussion on PPC Trends to Watch, including dynamic ads, search retargeting, and the blending of search with display campaigns./>

How PPC Agency ParaCore Used Clever Account Management to Save a Client $30k in Ad Spend

by Amy Wood @ Unbounce

Tue Sep 12 00:00:57 PDT 2017

PPC Agency ParaCore saved their client $30k in ad spend and reduced their cost per lead by over 40%. Their secret weapon? Clever account management within AdWords via negative keywords. See how Unbounce’s Dynamic Text Replacement and call tracking via CallRail played a part.

8 Not-So-Secret PPC Metrics for a Successful Campaign

by Kamran Niknia @ PPC – Matchcraft

Mon Apr 03 09:22:17 PDT 2017

Metrics and data have brought the marketing world to life…but what happens when your ad account gives you a case of Information Overload? Not only do you risk total distraction, but you may tune out the metrics that matter the most. To combat the noise, MatchCraft has gathered the most crucial PPC metrics out there.

The post 8 Not-So-Secret PPC Metrics for a Successful Campaign appeared first on Matchcraft.

Testing for PPC

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Dec 29 14:36:46 PST 2008

[Testing for PPC as FutureNow cofounder Bryan Eisenberg discusses his latest book Always Be Testing, plus he gives an overview of Google Website Optimizer and finally what PPC people should test./>

The Trenches of PPC Management

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu May 03 10:42:57 PDT 2012

[We are going in the trenches of PPC Management with Location3 Media Account Managers JD Withrow, Emily Brown, Phil Wong, and Jim Halligan./>

Is Bing PPC A Good Network To Use?

by Neil Andrew @ PPC Protect

Fri Aug 04 05:42:49 PDT 2017

It’s no secret that the pay per click industry is worth billions of dollars a year. With so much money up for grabs, it’s only natural that other companies want a piece of the pie. Although Google AdWords wasn’t the first PPC network to be launched, after 16 years in the industry it is most […]

The post Is Bing PPC A Good Network To Use? appeared first on PPC Protect.

Past and Future of PPC Advertising

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Mar 23 10:09:21 PDT 2009

[Kevin Lee of Did It talks Past and Future PPC with David./>

Pay Per Click in Digital Marketing

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon May 19 10:02:33 PDT 2008

[Discussing Episodic Pay Per Click Campaigns with Don Steele, Vice President of Digital Marketing, MTV Networks Entertainment Group, and how he incorporates pay per click to programing like South Park, The Daily Show with Jon Stewart and more./>

Keyword Research Strategies for Cost-Effective Paid Search Campaigns

by Vikky Mach @ PPC – Matchcraft

Wed Mar 08 10:24:42 PST 2017

There’s a lot that goes into the success of a PPC campaign, but the critical ingredient in any healthy campaign is solid keyword research. The next two important factors: the competitiveness of your bid and the effectiveness of your ad copy. The factors below combine to decide your PPC campaign’s fate—will it sink or swim?

The post Keyword Research Strategies for Cost-Effective Paid Search Campaigns appeared first on Matchcraft.

5 Ideas to Take Your PPC Audience Strategy to the Next Level by @digital_future

by Ilya Cherepakhin @ Paid Search – Search Engine Journal

Mon Sep 11 05:00:58 PDT 2017

Take your PPC campaigns to the next level with these five strategies for paid search audiences.

The post 5 Ideas to Take Your PPC Audience Strategy to the Next Level by @digital_future appeared first on Search Engine Journal.

From the PPC Vendor Manager Perspective

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Apr 29 07:45:26 PDT 2013

[Speaking From the PPC Vendor Manager Perspective, Imelda Khoo, Online Marketing Manager at Tektronix discusses how the size of a company should fit the size the fit of a PPC Project, how company culture plays a part, metrics management and narrowing and the convergence of search and social. />

Google AdWords Impressions

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Feb 02 06:30:56 PST 2009

[High Resolution PPC Discussion with Craig Danuloff of Commerce 360 including describing those mysterious Google AdWords Impression Share reports and why you should pay very, very close attention to them/>

Is Google Adwords Worth It?

by Neil Andrew @ PPC Protect

Fri Jul 28 06:10:15 PDT 2017

Google AdWords is by far the largest PPC network out there and is used by millions of businesses worldwide to help drive traffic to their websites. If you’ve never used it before, then you’re probably wondering “is Google AdWords worth it?”. To put it simply: YES IT IS. However, you probably need some more convincing […]

The post Is Google Adwords Worth It? appeared first on PPC Protect.

Negative Keywords

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Sep 22 09:26:34 PDT 2008

[Discussing Negative Keywords with Matt van Wagner, as he discusses how they are the strong force behind PPC Campaigns, plus how to improve campaign performance, negative match types, keyword discovery and being selective about negatives./>

Setting Up Your B2B Pay Per Click Services the Easy Way

by Sean Thomas Martin @ Directive Consulting

Wed Nov 02 11:41:26 PDT 2016

The distinction between paid and organic search can be a daunting one. The idea of paid for advertisements makes everything seem a little more high stakes to the DIY digital...

The post Setting Up Your B2B Pay Per Click Services the Easy Way appeared first on Directive Consulting.

Getting PPC Ready for the Holidays

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Nov 24 00:00:00 PST 2016

[Getting PPC Ready for the Holidays as PPC Rockstars host, ‎Owner and CEO at FMB Media, David Szetela talks about some changes that can be made out of what you can detect in Google Analytics to increase revenue from your PPC. />

User Testing and Optimizing PPC Campaign Results

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Nov 22 09:41:08 PST 2010

[User Testing and Optimizing PPC Campaign Results with Bryan Eisenberg, as we learn 99 Free ,and Low Cost, Tools to Improve Your Website plus quick and cheap ways to Fix Blind Spots in Your PPC Efforts./>

Ad Fraud Detection: A DIY Guide on Detecting Click Fraud

by Neil Andrew @ PPC Protect

Fri Sep 08 06:22:43 PDT 2017

Click fraud is a massive problem in the PPC industry. Over the past few years, the rate of click fraud has grown significantly, increasing to the point where it is becoming a serious problem for advertisers. With the amount of click fraud on the rise, it’s now more important than ever to make sure you’re […]

The post Ad Fraud Detection: A DIY Guide on Detecting Click Fraud appeared first on PPC Protect.

Respect for PPC

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Mon Aug 25 09:34:02 PDT 2008

[Page Zero founder Andrew Goodman, SES VP Kevin Ryan, and PPC Summit chairman Mary O Brien discuss Why doesnt PPC get more respect , why is there relatively little coverage of PPC topics at conferences and will PPC fade out and be split off into dedicated resources. />

Major Update: Amazon PPC Analyze Now Live in Sellics

by Angela Yuan @ Sellics

Thu Jul 27 02:01:27 PDT 2017

With our PPC Analyze feature you can now track all the changes you make to your PPC campaigns, in order to see if your optimization efforts were successful.

The post Major Update: Amazon PPC Analyze Now Live in Sellics appeared first on Sellics.

Amazon PPC Series: Sponsored Products Basics Explained

by Franz Jordan @ Sellics

Tue Aug 15 06:15:25 PDT 2017

In order to run successful Amazon Sponsored Products (‘PPC’) campaigns, sellers need to invest in the time to learn how to correctly structure and maintain their advertising campaigns from the start. This becomes critical as your business on Amazon scales, and you quickly find yourself managing a rapidly growing set of ad campaigns. 

The post Amazon PPC Series: Sponsored Products Basics Explained appeared first on Sellics.

Google Adwords Changes and Managing PPC Budgets

by Cranberry Radio (Cranberry Audio, LLC) @ PPC Rockstars on Cranberry.fm

Thu Jul 07 00:00:00 PDT 2016

[Google Adwords Changes and Managing PPC Budgets as Frederick Vallaeys from Optmyzr joins David Szetela to discuss recent changes announced regarding Google Adwords. The future of bid modiying is becoming increasingly complex with Google's newest announcement allowing advertisers to set up individual bid adjustments for every device, and not just mobile. Plus, Frederick shares some new tools to help make life a little easier to help manage your PPC budgets. />

PPC In Google Analytics: 21 Major Keys to Boost Your Reporting

by Reese Garcia @ KlientBoost

Mon Aug 28 01:00:17 PDT 2017

If you aren’t measuring your PPC in Google Analytics, you’re leaving money on the table. Combining your PPC powers with the additional measurement tools in Google Analytics leads to smarter goal tracking, sharper pictures of the people behind your conversions, and better insight into the full value of your campaigns. Let’s look into 21 ways you […]

The post PPC In Google Analytics:</br> 21 Major Keys to Boost Your Reporting appeared first on KlientBoost.

The Top PPC Tools And Why You Need Them

by Neil Andrew @ PPC Protect

Fri Sep 01 06:15:09 PDT 2017

Creating an amazing PPC campaign can be a long and hard task no matter how many times you’ve done it before. From the initial keyword research to the landing page creation and ongoing keyword optimisation, creating a successful campaign can be very time-consuming. Luckily, over the past few years, there have been many impressive PPC […]

The post The Top PPC Tools And Why You Need Them appeared first on PPC Protect.