
What Is SEO & How SEO Works | seoWorks™ New York, San Francisco
seoWorks
Learn what SEO is & how SEO really works. Discover how seoWorks™, one of the leading Search Engine Optimization companies, delivers results.
The Complete Guide To Using Twitter Advanced Search for Your Business [Tips & Pictures]
by Keran Smith @ LYFE Marketing
Tue Mar 10 08:06:59 PDT 2015
The post The Complete Guide To Using Twitter Advanced Search for Your Business [Tips & Pictures] appeared first on LYFE Marketing.
22 Ways To Analyse Logs Using The Log File Analyser
by screamingfrog @ Screaming Frog
Wed Apr 12 02:48:45 PDT 2017
Log Files are an incredibly powerful, yet underutilised way to gain valuable insights about how each search engine crawls your site. They allow you to see exactly what the search engines have experienced, over a period of time. Logs remove the guesswork, and the data allows you to view exactly...
Marketing Day: E-commerce SEO mistakes, Facebook tests new ad format & interactive native content
by Amy Gesenhues @ Marketing Day – Marketing Land
Mon Sep 11 13:05:31 PDT 2017
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Convert Your Most Vital (and Most Ignored) Audience Into Brand Ambassadors
by Marcia Riefer Johnston @ Content Marketing Institute
Mon Aug 07 03:00:20 PDT 2017
Do you ignore your organization’s most important audience? Chances are, you put all your brand-building energy into external messages. But if company employees aren’t part of your content marketing strategy, you miss an opportunity. Continue reading
The post Convert Your Most Vital (and Most Ignored) Audience Into Brand Ambassadors appeared first on Content Marketing Institute.
Ads Are Killing the Web: Are You Part of the Problem?
by Kirk Cheyfitz @ Content Marketing Institute
Fri Sep 08 03:00:23 PDT 2017
The switch from crappy ads to valuable content is long overdue in online marketing. Is it too late to save the web? Plus, learn the six steps to digital decency for your brand. Continue reading
The post Ads Are Killing the Web: Are You Part of the Problem? appeared first on Content Marketing Institute.
Marketing Day: Facebook Instant Articles update, Google Display Network & more
by Amy Gesenhues @ Marketing Day – Marketing Land
Tue Sep 12 13:00:54 PDT 2017
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Beware the Google Image Search
by Kate Will @ denning e-solutions LLC
Tue Jun 20 15:16:40 PDT 2017
Website Image Rights & Why You Should Care To some, this topic may seem obvious, but we’ve had the issue arise often enough over the years, including just this last week, that I think it bears addressing in clear terms. … Continue reading
The post Beware the Google Image Search appeared first on denning e-solutions LLC.
AdWords History Timeline Published
by Jason Lock @ Screaming Frog
Tue Jan 31 04:28:27 PST 2017
For those of us who have been in paid search since before AdWords was on the scene, it’s easy to forget the details about when certain “features” were released, and in what form they first appeared. For those who are newer to the industry, it’s probably hard to imagine the...
Quick and Dirty Guide for Creating Actionable Content Marketing Personas
by Jodi Harris @ Content Marketing Institute
Sun Sep 10 03:00:53 PDT 2017
Not only will documented personas help you understand your audience's needs, it can help surface the most relevant content ideas. Here's how to build a portrait for a single version of truth for your content creators. Continue reading
The post Quick and Dirty Guide for Creating Actionable Content Marketing Personas appeared first on Content Marketing Institute.
SearchCap: Bing fact checking, Google mobile tips & Bing agency awards
by Barry Schwartz @ SearchCap: Daily Search Engine News Recap
Fri Sep 15 13:00:48 PDT 2017
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

12 Important SEO Tips for Your Website
Goins, Writer
This is part of The Beginner’s Guide to Search Engine Optimization series, written for humans, not robots. Today, we’re talking about optimizing your whole website for search engines.

Search engine optimisation (SEO) - Smart Insights Digital Marketing Advice
Smart Insights
Our recommendations on SEO best practice Search Engine Optimisation (SEO) is arguably THE most cost-effective digital marketing technique, but also the most challenging to get right. Our SEO resources are aimed at marketers who need to ask the right questions …..

Maximising the Exposure of Your Research: Search Engine Optimisation and why it matters
methods.blog
This post is an outcome of the ‘Maximising the Exposure of Your Research’ Workshop at the BES 2015 Annual Meeting in Edinburgh (UK). If you’re interested in joining us for our 201…
Marketing Day: SEO content audits, YouTube ad tips & The Media Trust’s ‘first vendor network’
by Amy Gesenhues @ Marketing Day – Marketing Land
Thu Sep 14 13:15:16 PDT 2017
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How to Do Customer Engagement If You’re In a Unique Niche
by Today's Industry Insider @ The Kissmetrics Marketing Blog
Wed Aug 23 10:47:58 PDT 2017
I once worked with a business that specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your […]
How to Implement a Content Marketing Platform in a Global B2B Organization
by Marcia Riefer Johnston @ Content Marketing Institute
Thu Aug 31 03:00:04 PDT 2017
Over 18 months, Rachel Schickowski and Stan Miller implemented a content marketing platform – a hub for all the marketing content of Rockwell Automation – for a team of 600 marketers around the world. Now, they share how they did it. Continue reading
The post How to Implement a Content Marketing Platform in a Global B2B Organization appeared first on Content Marketing Institute.
9 Social Media Tips for a Dramatically Better Social Media Presence
by Keran Smith @ LYFE Marketing
Mon Jul 27 12:15:00 PDT 2015
The post 9 Social Media Tips for a Dramatically Better Social Media Presence appeared first on LYFE Marketing.

What is search engine optimization? definition and meaning
BusinessDictionary.com
Definition of search engine optimization: Refers to the process of improving traffic to a given website by increasing the site's visibility in search engine results. Websites improve search engine optimization by improving content, making ...

The Complete Beginner's Guide to SEO
Social
A beginner's guide to SEO – what SEO is, how it works and what factors affect search.
How to Make Money Off Your Art: 3 Things You Absolutely Have to Do
by Jeff Goins @ Goins, Writer
Mon Sep 04 03:05:44 PDT 2017
In each of seasons of life, I would share my dream with an adult, and they would always say the same thing: You can't make a living off art. You'll starve. And so I believed them. These were, after all, adults. The first decade of my adult life was spent pursuing safer and more predictable paths. I worked in a call center, then a nonprofit as a marketing director, which was a job I held for seven years. During that time, I kept feeling like I was missing something. Something creative.
Which unions are the most influential on Twitter in 2016?
by Simon Parry @ Infobo
Wed Nov 30 11:08:27 PST 2016
Every November I look at how influential the TUC-affiliated unions are on Twitter (see results for 2012, 2013, 2014 and 2015). I’ve been asked to look at Facebook as well, and may well do this soon. I’ve been testing out some tools for this already. For my annual Twitter analysis, I’ve used a tool called Klout. Klout considers factors
The post Which unions are the most influential on Twitter in 2016? appeared first on Infobo.
Marketing Day: The new attribution challenge, adding chatbots to your arsenal & more
by Amy Gesenhues @ Marketing Day – Marketing Land
Tue Sep 05 13:00:07 PDT 2017
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment?
by Joe Pulizzi @ Content Marketing Institute
Sat Aug 26 03:00:22 PDT 2017
We explore Apple's big investment in streaming content, a Facebook ad biz failure, and the shifting business model for publishers. Our rants and raves include Zillow and HBR, then we close with an example of the week from the AAHA. Continue reading
The post This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment? appeared first on Content Marketing Institute.
Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling
by Marcia Riefer Johnston @ Content Marketing Institute
Sun Aug 27 03:00:55 PDT 2017
Take chinchillas and marshmallows. Pick circuses and bacon. Or start from the beginning of the fun – and useful – word-play game from the former executive producer of The Colbert Report and now a corporate social media manager. Continue reading
The post Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling appeared first on Content Marketing Institute.
How SecureWorks Took Content Strategy From Guesswork to Game Changing
by Andrea Fryrear @ Content Marketing Institute
Thu Aug 24 03:00:12 PDT 2017
When Kira Mondrus joined SecureWorks, she wouldn’t start content marketing without personas and journey maps. She and her team built that necessary foundation and found success. Now she’s a 2017 Content Marketer of the Year finalist. Continue reading
The post How SecureWorks Took Content Strategy From Guesswork to Game Changing appeared first on Content Marketing Institute.
How to Integrate Guest Blogging Into Your Content Marketing Strategy
by Kelsey Meyer @ Content Marketing Institute
Fri Sep 15 03:00:50 PDT 2017
Is your content marketing strategy missing the guest-contributed content piece of the puzzle? Learn more about why your content published on third-party sites can make a critical difference – and how to get started. Continue reading
The post How to Integrate Guest Blogging Into Your Content Marketing Strategy appeared first on Content Marketing Institute.
This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content
by Joe Pulizzi @ Content Marketing Institute
Sat Aug 12 03:00:39 PDT 2017
We explore Apple's record earnings, Google's new ad format, and AI bots that created a secret language. We also discuss Hasbro's failed bid for Lions Gate, rant about a media duopoly, and share an example of the week from Jim Cramer.
Continue reading
The post This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content appeared first on Content Marketing Institute.

SEO in Brentwood - Search Engine Optimisation in Brentwood - Eseyo
Eseyo Web Consulting
Looking for SEO in Brentwood? Look no further. Eseyo provide Search Engine Optimisation services for small and medium Brentwood Businesses. Call us today
Email Newsletters: A Small business guide
by Scott Griffiths @ Eseyo Web Consulting
Fri Jan 27 04:09:12 PST 2017
Email newsletters – only for huge organisations, right? Wrong. They are the perfect marketing tool for growing a business too. So, we asked Jill Willis, the copywriter who helps deliver our Eseyo email marketing service to give us the lowdown, and have set out her advice as a guide: Why email newsletters will be your best marketing investment, ever. It […]
The post Email Newsletters: A Small business guide appeared first on Eseyo Web Consulting.
Mensagia for WooCoomerce
by Sinermedia @ WordPress Plugins
Fri Sep 15 05:55:52 PDT 2017
Send SMS from your ecommerce. You will be able to generate automatic notifications and create SMS Marketing campaigns.

Search Engine Optimization (SEO) Services - Portent, Inc.
Portent
Our SEO consulting practice helps you optimize your site for search engines using keyword analysis, content copywriting and smart, legitimate SEO strategies
SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments
by Barry Schwartz @ SearchCap: Daily Search Engine News Recap
Wed Sep 06 13:00:08 PDT 2017
Below is what happened in search today, as reported on and from other places across the web.
The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.
Marketing Day: Facebook tests Bonfire video app, a personalization road map & more
by Amy Gesenhues @ Marketing Day – Marketing Land
Wed Sep 13 13:20:16 PDT 2017
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Why Segmentation is Vital to Your Marketing Success
by Sherice Jacob @ The Kissmetrics Marketing Blog
Tue Sep 12 12:16:37 PDT 2017
When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s […]
SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps
by Barry Schwartz @ SearchCap: Daily Search Engine News Recap
Thu Sep 07 13:00:35 PDT 2017
Below is what happened in search today, as reported on and from other places across the web.
The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.
SearchCap: Google AdWords ad suggestions, ad performance & Doodles
by Barry Schwartz @ SearchCap: Daily Search Engine News Recap
Tue Sep 05 13:00:56 PDT 2017
Below is what happened in search today, as reported on and from other places across the web.
The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.
This Week in Content Marketing: Advertising Industry Prepares for Plummet
by Joe Pulizzi @ Content Marketing Institute
Sat Sep 02 03:00:58 PDT 2017
We discuss possible signs of an ad industry slump, Google's ad fraud mea culpa, and AI at The Washington Post. Australia and U-Haul feature in our rants and raves, then we close the show with an entrepreneurial example of the week. Continue reading
The post This Week in Content Marketing: Advertising Industry Prepares for Plummet appeared first on Content Marketing Institute.
5 Ways to Use JotForm for Social Media Marketing
by Sherman Standberry @ LYFE Marketing
Mon May 18 11:16:01 PDT 2015
The post 5 Ways to Use JotForm for Social Media Marketing appeared first on LYFE Marketing.
Google Posts: New Local SEO Opportunity
by Kate Will @ denning e-solutions LLC
Mon Jun 26 15:32:19 PDT 2017
4 Reasons to Add a Post This Week Last week, Google rolled out the ability to add posts with a call to action to your Google My Business local listing. We recommend that all local businesses take advantage of this … Continue reading
The post Google Posts: New Local SEO Opportunity appeared first on denning e-solutions LLC.
10 Fun Facts About LYFE Marketing – Part 2
by Keran Smith @ LYFE Marketing
Wed Feb 25 10:05:43 PST 2015
The post 10 Fun Facts About LYFE Marketing – Part 2 appeared first on LYFE Marketing.
Smackdown Content Marketing Secrets From the WWE
by Susan Moeller @ Content Marketing Institute
Tue Sep 12 03:00:01 PDT 2017
WWE is a legit boss in the content marketing arena. An analysis of 482,000 sports and entertainment headlines (NFL, MLB, UFC, Game of Thrones, etc.) reveals why WWE is a superstar in content engagement and how you can become one too. Continue reading
The post Smackdown Content Marketing Secrets From the WWE appeared first on Content Marketing Institute.
Screaming Frog Drinking Bottles Giveaway
by screamingfrog @ Screaming Frog
Wed May 03 01:37:22 PDT 2017
It’s time for another giveaway. This time, you can win some very cool Screaming Frog aluminium drinking bottles. You’ve probably been told you should drink more (water), so why not keep hydrated in SEOtyle? Sorry. The large capacity (770ml) and twist on lid make them perfect for water at your...
How to Network at a Conference: 101 Tips From Marketing’s Best
by Aaron Orendorff @ Content Marketing Institute
Mon Sep 04 03:00:02 PDT 2017
Conferences are not for the faint of heart. It’s a challenge to leave with fresh relationships and meaningful connections. That’s why you should consider adopting some of these 101 networking tips. Continue reading
The post How to Network at a Conference: 101 Tips From Marketing’s Best appeared first on Content Marketing Institute.
How to Tear Down Silos to Create a Culture of Content
by Marcia Riefer Johnston @ Content Marketing Institute
Thu Aug 17 03:00:53 PDT 2017
Marcus Sheridan saved his pool company by using content as a sales tool. What would it take to make content the star of your brand’s sales? Knock down silos to create a culture of content. Marcus shares how to do that. Continue reading
The post How to Tear Down Silos to Create a Culture of Content appeared first on Content Marketing Institute.
Top 5 Benefits of Using Google and Bing Advertising
by Sherman Standberry @ LYFE Marketing
Tue Mar 03 07:41:19 PST 2015
The post Top 5 Benefits of Using Google and Bing Advertising appeared first on LYFE Marketing.
Content-First SEO
by Augustin Kendall @ The Portent Blog: Internet Marketing with a Twist of Lemon
Mon Sep 11 08:44:20 PDT 2017
I’ve been finding myself saying, “You don’t rank for keywords, you rank for content,” a lot lately. Imagine this. You’re trying to turn a quaint town on the shore (East or West—pick your coast of choice) into a vacation destination. You’ve developed a brand for the location that you’re promoting in all the right travel… Read More
The post Content-First SEO appeared first on Portent.
How to Add Your Site to Google Search Console
by Keith Lock @ Tips and Tricks HQ
Sun Mar 05 23:35:56 PST 2017
Adding your web site to the Google Search Console, formerly called Google Webmaster Tools, will allow you to monitor your site’s performance in Google Search results. You can also see how Google sees your site, including your site’s relevance for Rich Cards and Accelerated Mobile Pages. In this tutorial, you will see: How to setup […]
Why Not DIY Your Website?
by Kate Will @ denning e-solutions LLC
Tue Nov 01 04:08:36 PDT 2016
As DIY web technology and tools (services like Squarespace, Wix, and GoDaddy’s Website Builder) continue to expand and improve, why would a small business spend thousands of dollars on a website when they could create a mobile-friendly website themselves in … Continue reading
The post Why Not DIY Your Website? appeared first on denning e-solutions LLC.
8 Ways Intelligent Marketers Use Artificial Intelligence
by Karola Karlson @ Content Marketing Institute
Sun Aug 13 03:00:50 PDT 2017
Every day your team postpones using innovative AI-powered solutions in your content marketing, you’re losing competitive edge. Discover eight ways to leverage AI to beat – or at least compete with – your competition. Continue reading
The post 8 Ways Intelligent Marketers Use Artificial Intelligence appeared first on Content Marketing Institute.
How GE Gives Recruiting Content a Personality Lift
by Clare McDermott @ Content Marketing Institute
Sun Sep 03 03:00:35 PDT 2017
Learn how 125-year-old manufacturing-turned-digital-industrial giant attracts a new generation of innovation-seeking talent. Discover its ideas that any company can use to give recruiting-focused content marketing a personality lift. Continue reading
The post How GE Gives Recruiting Content a Personality Lift appeared first on Content Marketing Institute.
How to use Schema Markup for Better SERP
by Kristina Petrick @ Monitor Backlinks Blog
Thu Oct 27 01:50:43 PDT 2016
When creating any content for your website, it can sometimes be difficult for search engines to crawl your content and discover the topics you’re trying to present. Schema markup is one tool you can use to help clarify your content, by including markup for SERP that explains to crawlers what your data means. While you ...
The post How to use Schema Markup for Better SERP appeared first on Monitor Backlinks Blog.
This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content
by Joe Pulizzi @ Content Marketing Institute
Sat Aug 19 03:00:52 PDT 2017
We explore Facebook's new Watch, Netflix's content buying spree, and Google's ongoing interest in Snap. We also discuss Quartz's branded content results, share a rave about Time Inc., then close with an example of the week on JWT. Continue reading
The post This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content appeared first on Content Marketing Institute.
Marketing Day: Twitter Teams on mobile, Ads.txt adoption & more
by Amy Gesenhues @ Marketing Day – Marketing Land
Fri Sep 08 13:05:29 PDT 2017
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
SEO Fallacies That Must Die: 2017 Edition
by Ian Lurie @ The Portent Blog: Internet Marketing with a Twist of Lemon
Wed Sep 06 14:18:04 PDT 2017
SEO folks are trend victims. Someone presents a new acronym, an idea, or a tool and we all pile on. Then we chase those nibbles of knowledge, good and bad alike, without thinking. And we land in deep pits lined with sharp, nasty sticks. These ideas must go: 1: TFIDF Score Predicts Rankings A higher… Read More
The post SEO Fallacies That Must Die: 2017 Edition appeared first on Portent.

What is SEO (search engine optimization)? - Definition from WhatIs.com
WhatIs.com
Search engine optimization (SEO) is an area of website development that seeks to improve the way content is ranked by search engines. Various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile-friendly and load quickly.
Conference Is Over: 19 Experts Share a Back-to-Work Action Plan
by Ann Gynn @ Content Marketing Institute
Tue Aug 29 03:00:44 PDT 2017
You’re bombarded with slide decks, tips, and inspiring stories from speakers. Your notebook is filled with ideas and your brain is happy. But how do you sift through that conference content overload and create a realistic action plan? Continue reading
The post Conference Is Over: 19 Experts Share a Back-to-Work Action Plan appeared first on Content Marketing Institute.
How to Build a Lead Magnet Into Your Product to Fuel Growth
by Today's Industry Insider @ The Kissmetrics Marketing Blog
Thu Sep 14 11:41:28 PDT 2017
If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value […]
3 Components to Running a Smooth Content Operation
by Pratik Dholakiya @ Content Marketing Institute
Wed Sep 06 03:00:12 PDT 2017
Does your content marketing team feel like a disconnected group? To create a functioning content marketing team, put together the key elements – talent, tools, and operations – to create a program that benefits your company. Continue reading
The post 3 Components to Running a Smooth Content Operation appeared first on Content Marketing Institute.
24 Experts Share How to Avoid Big Mistakes in Content Marketing
by Ann Gynn @ Content Marketing Institute
Tue Aug 15 03:00:30 PDT 2017
Though we hate to admit our mistakes, they can be our best teachers. But you don’t always have to make them to learn from them. Experts presenting at Content Marketing World reveal 24 mistakes they’ve encountered – and how to fix them. Continue reading
The post 24 Experts Share How to Avoid Big Mistakes in Content Marketing appeared first on Content Marketing Institute.
How to Create Content for the Technical B2B Buyer
by Rebecca Geier @ Content Marketing Institute
Wed Aug 30 03:00:12 PDT 2017
Over one-third of engineers dig at least four pages deep in Google search results in their B2B buyer journey. And that’s not the only atypical behavior. If your buyer is a technical professional, you’ll want to learn these five trends. Continue reading
The post How to Create Content for the Technical B2B Buyer appeared first on Content Marketing Institute.
inkXE One Click Order Download
by mukeshp @ WordPress Plugins
Fri Sep 15 04:35:23 PDT 2017
NOTE:// - This plugin is compatible with woocommerce -3.0 and compatible with inkXE Product Designer Tool 7.0.0 version. Download any previous WooCom …

Image SEO: Optimizing images for search engines • Yoast
Yoast
Image SEO should be in every online marketeer's and copywriter's toolbox. Here's how you should optimize your images!

SEO (Search Engine Optimization)
Investopedia
SEO (Search Engine Optimization) aims to draw the greatest amount of traffic possible to a website by bringing it to the top of a search engine's results.
7 Biggest PPC Nightmares Sinking Your ROI
by Today's Industry Insider @ The Kissmetrics Marketing Blog
Mon Aug 21 08:30:56 PDT 2017
PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, […]

✅ 34 Search Engine Optimization Tips - Best SEO strategies
Monitor Backlinks Blog
The best Search Engine Optimization tips to help you take your organic traffic to higher standards. Read 34 SEO tips and improve your rankings.
7 Best Practices (and Tools) for Managing Your Remote Content Team
by Caroline Maurer @ Content Marketing Institute
Fri Aug 25 03:00:29 PDT 2017
Do you manage a remote content team? Even if your employees work in the office, the team likely works virtually with freelancers and agencies. Learn seven tips – and tools – to help create a more efficient and effective team. Continue reading
The post 7 Best Practices (and Tools) for Managing Your Remote Content Team appeared first on Content Marketing Institute.
Additive manufacturing at IN(3D)USTRY – from needs to solutions and evolutions
by J-P De Clerck @ i-SCOOP
Fri Aug 25 12:31:35 PDT 2017
Industrial additive manufacturing and industrial 3D Printing in evolution – definitions, research, examples and resources from Barcelona Industry Week event IN(3D)USTRY. Additive manufacturing might not be the best known and certainly most mentioned aspects of the whole Industry 4.0 range of technologies/applications but it’s certainly one of the most exciting, promising and ground-breaking ones (for […]
Marketing Day: AMP links at large, August’s top 10 YouTube video ads & FTC news
by Amy Gesenhues @ Marketing Day – Marketing Land
Fri Sep 15 13:16:14 PDT 2017
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Facebook’s, Instagram’s and Snapchat’s audience size estimates compareSep 15, 2017 by Tim Peterson Facebook’s and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those […]

SEO Basics: Content Marketing Success Tips
Content Marketing Institute
In this fifth installment of our Back to Basics content marketing series, we tackle the basics of SEO for content marketing success. Get the SEO essentials.
How to Map Behavioral Metrics Into Your Key Business Drivers
by Today's Industry Insider @ The Kissmetrics Marketing Blog
Wed Sep 13 09:49:08 PDT 2017
Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]
Who Would You Add to Your Content Marketing Team?
by Ann Gynn @ Content Marketing Institute
Mon Aug 21 03:00:33 PDT 2017
If you could add someone from another department or industry to your content marketing team, who would it be? Here are 22 suggestions from Content Marketing World presenters. Their answers are enlightening – and usually realistic. Continue reading
The post Who Would You Add to Your Content Marketing Team? appeared first on Content Marketing Institute.
The Art of the Cart: How Retail Brands Can Cash in on Content Marketing
by Jodi Harris @ Content Marketing Institute
Tue Aug 08 03:00:18 PDT 2017
Every moment counts when competing for attention of today's demanding and discerning retail consumers. Use these tips and examples to make sure your content efforts deliver the goods while supporting your brand's overall value. Continue reading
The post The Art of the Cart: How Retail Brands Can Cash in on Content Marketing appeared first on Content Marketing Institute.
SearchCap: Yelp hits Google again, link building & SMX East preview
by Barry Schwartz @ SearchCap: Daily Search Engine News Recap
Tue Sep 12 13:00:50 PDT 2017
Below is what happened in search today, as reported on and from other places across the web.
The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.
Robots and cobots in Logistics 4.0 – the next stage of growth
by J-P De Clerck @ i-SCOOP
Fri Aug 18 06:03:10 PDT 2017
Despite the de facto main attention for the Internet of Things when people talk about ‘Industrie 4.0’, many other/related technologies and realities take center stage in Industry 4.0 and Logistics 4.0. Among them: robotics. Obviously, they are already used a lot in manfacturing and logistics. However, the market is about to accelerate as research and […]
SEO Backlinks 101: The Complete Crash Course to Backlinks and SEO
by Steven John @ Monitor Backlinks Blog
Sun Sep 10 13:30:04 PDT 2017
Feel like something’s missing from your SEO? I know what it is, and it’s right under your nose. It’s the almighty SEO backlink—a detail that’s overlooked all the time, by SEO newbies and experts alike. Yup, there are people with tons of SEO and keyword research experience who still have questions about backlinks. What are they? ...
The post SEO Backlinks 101: The Complete Crash Course to Backlinks and SEO appeared first on Monitor Backlinks Blog.
SearchCap: Amp links at large, Google AdWords demographic targeting & more
by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap
Thu Sep 14 13:05:12 PDT 2017
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

Search Engine Optimisation | Outreach | Content Marketing
XEN Systems
An overview of the search engine optimisation process and how we manage it for clients.
10 Fun Facts About LYFE Marketing
by Keran Smith @ LYFE Marketing
Wed Feb 25 07:45:16 PST 2015
The post 10 Fun Facts About LYFE Marketing appeared first on LYFE Marketing.

What is Search Engine Optimisation & Why It's Important for Tourism Brands
Tourism eSchool
In this post I share insights on Search Engine Optimisation, to encourage tourism brands to invest in SEO tactics to drive qualified website visitation.
Setting Content Free: How Health Catalyst Gets Results With Ungated Content
by Andrea Fryrear @ Content Marketing Institute
Fri Sep 01 03:00:12 PDT 2017
As Health Catalyst’s senior vice president of marketing, Paul Horstmeier didn’t follow the typical content marketing script. He tore down the email gates and found success. That’s why he is a 2017 Content Marketer of the Year finalist. Continue reading
The post Setting Content Free: How Health Catalyst Gets Results With Ungated Content appeared first on Content Marketing Institute.
Designing for Better Analytics: 5 Decisions Web Designers Fail to Make
by Marcia Riefer Johnston @ Content Marketing Institute
Mon Aug 28 03:00:32 PDT 2017
The bad news: If you fail to make an analytics-friendly website design, you won’t get the best analytics insight. The good news: It’s easy to make analytics-friendly design decisions. Here are five tips on how to do it. Continue reading
The post Designing for Better Analytics: 5 Decisions Web Designers Fail to Make appeared first on Content Marketing Institute.
Blogging: Race to be ranked
by Scott Griffiths @ Eseyo Web Consulting
Mon Feb 20 03:55:05 PST 2017
2016 was the year blogging went intergalactic. But I’m not talking about teenage girls’ blogging about lipstick; I’m talking about businesses. The reason is that Google search algorithms recognise and reward businesses producing high-quality and relevant content way more than those firms who simply throw money at technical SEO. So, in the race to rank (and keep ranking) SEO friendly […]
The post Blogging: Race to be ranked appeared first on Eseyo Web Consulting.
The Conversion Rate Conundrum: Common Mistakes and What to Do Instead
by Today's Industry Insider @ The Kissmetrics Marketing Blog
Wed Aug 16 08:30:06 PDT 2017
In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]
How to Assess Your Digital Marketing Mix Quickly
by Michael Wiegand @ The Portent Blog: Internet Marketing with a Twist of Lemon
Tue Aug 15 11:07:57 PDT 2017
This is an excerpt from a forthcoming analytics e-book from Portent entitled Finding Cross-Channel Opportunity Gaps & Closing Them. Ever wonder how effective (or ineffective) your marketing channels are today? Do you get the feeling your paid initiatives are wasteful? Do you have a hunch your content calendar isn’t getting you anywhere organically? Do you… Read More
The post How to Assess Your Digital Marketing Mix Quickly appeared first on Portent.
SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study
by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap
Wed Sep 13 13:10:07 PDT 2017
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.
5 Key Milestones to Develop and Advance Your Content Marketing Program
by Heather Levy @ Content Marketing Institute
Sun Aug 20 03:00:40 PDT 2017
What does it take for your content marketing program to mature in your organization? Explore the levels in Gartner’s Content Marketing Maturity Model and learn the five key attributes your program must have for any progress. Continue reading
The post 5 Key Milestones to Develop and Advance Your Content Marketing Program appeared first on Content Marketing Institute.
Google Reviews: A Local SEO Must Do
by Kate Will @ denning e-solutions LLC
Wed Feb 15 11:25:28 PST 2017
Making the Most of the Disconnected First Impression There was a time when the first impression you made on a potential customer was direct – that is, a phone call or an in-person meeting. You were able to control your … Continue reading
The post Google Reviews: A Local SEO Must Do appeared first on denning e-solutions LLC.
The Complete Guide To Using Twitter Advanced Search for Your Business [Tips & Pictures]
by Keran Smith @ LYFE Marketing
Sun Mar 08 18:47:38 PDT 2015
The post The Complete Guide To Using Twitter Advanced Search for Your Business [Tips & Pictures] appeared first on LYFE Marketing.

Search Engine Journal - Marketing News, Interviews and How-to Guides
Search Engine Journal
Helping marketers succeed by producing best-in-industry guides and information while cultivating a positive community.
Drill Down Into Key Segments to Understand and Improve Your Funnel
by Today's Industry Insider @ The Kissmetrics Marketing Blog
Fri Sep 08 11:13:00 PDT 2017
The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning, and the last report they check before leaving for the weekend on a Friday. All serious analytics tools have some version of a funnel report, with differing degrees of flexibility and features. Some […]

SEO Made Simple: A Step-by-Step Guide
Neil Patel
Guess how many blog posts are published each day. Any ideas? Over 2 million. That means 46 people have pressed publish by the time you read these 4 sentences. This makes it kinda tough to stand out. But you have to, if you want to make your blog a successful one, that is. While I …
How To Retain Your SEO Rankings When Redesigning a Website
by Sam Cyrus @ Monitor Backlinks Blog
Thu Jan 05 03:54:13 PST 2017
This is something a website owner dreads more than almost anything else, the task of revamping a website without disrupting the delicate balance of a business’ internet presence. The risks of losing customers, losing website information, and losing the very important search results rankings are very real and can do long-term damage to the bottom ...
The post How To Retain Your SEO Rankings When Redesigning a Website appeared first on Monitor Backlinks Blog.
Getting Started with Automated Email Marketing
by Sherice Jacob @ The Kissmetrics Marketing Blog
Tue Aug 01 09:54:22 PDT 2017
Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it […]
A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience
by Andrea Fryrear @ Content Marketing Institute
Wed Aug 16 03:00:41 PDT 2017
Redundancies, overlaps, and lack of communication kept good content marketers from delivering a great content experience for FedEx customers. Drew Bailey wanted to change that. That’s why he is a Content Marketer of the Year nominee. Continue reading
The post A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience appeared first on Content Marketing Institute.
Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video
by Clare McDermott @ Content Marketing Institute
Fri Aug 11 03:00:10 PDT 2017
Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video. Continue reading
The post Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video appeared first on Content Marketing Institute.
4 Genius Ways Spa Owners Can Use Facebook
by Keran Smith @ LYFE Marketing
Wed Jul 01 08:41:04 PDT 2015
The post 4 Genius Ways Spa Owners Can Use Facebook appeared first on LYFE Marketing.
How To Run An Online Marketing Campaign Using Only Photos and Videos
by Maher Abiad @ Monitor Backlinks Blog
Tue Jul 19 22:34:51 PDT 2016
Today we’re going to talk to you about the power of visuals. The power to convey messages and thoughts where simple words can’t. We’d like to show you how you would construct a marketing campaign with video and photos as the key driver of your strategy. Today, the culture of image and visuals has taken ...
The post How To Run An Online Marketing Campaign Using Only Photos and Videos appeared first on Monitor Backlinks Blog.

What is Search Engine Optimization (SEO)? - Definition from Techopedia
Techopedia.com
Search Engine Optimization SEO Definition - Search engine optimization (SEO) refers to met
SearchCap: Google iOS app trends, difficult clients & content SEO
by Barry Schwartz @ SearchCap: Daily Search Engine News Recap
Fri Sep 01 13:00:17 PDT 2017
Below is what happened in search today, as reported on and from other places across the web.
The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.
7 Witty Ways to Respond to Negative Feedback on Your Content
by Brian Appleton @ Content Marketing Institute
Mon Sep 11 03:00:37 PDT 2017
Responding to negative feedback is a great way to showcase your brand’s personality. Use these seven tips to transform your response in a way that strengthens your audience relationship and shows off your brand’s voice. Continue reading
The post 7 Witty Ways to Respond to Negative Feedback on Your Content appeared first on Content Marketing Institute.
Content Amplification: How to Promote and Distribute Content Effectively
by Arnie Kuenn @ Content Marketing Institute
Tue Aug 22 03:00:19 PDT 2017
If content is not converting on its own, it’s hard to prove ROI of content marketing. It’s time to start using channels outside of organic traffic to deliver your content to desired audiences. It’s time for content amplification. Continue reading
The post Content Amplification: How to Promote and Distribute Content Effectively appeared first on Content Marketing Institute.

What Is Search Engine Optimization And Why Is It Important
reliablesoft.net
Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. What is SEO? Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate. SEO can also be
5 Popular SEO Practices Which Don’t Work Today
by Christopher Flores @ Monitor Backlinks Blog
Wed Aug 24 03:04:18 PDT 2016
The SEO world is extremely competitive, which, in turn, leads to competing ideologies and best practices. If you are new to SEO, it wouldn’t take you very long to get confused about which techniques actually work, and which ones don’t. In the recent months, we have seen a whole host of updates from Google. Hence, ...
The post 5 Popular SEO Practices Which Don’t Work Today appeared first on Monitor Backlinks Blog.

Search Engine Optimization (SEO) Services | Internet Marketing Inc.
Internet Marketing Inc
Get the most out of earned media marketing with SEO services. Our Internet Marketing Inc. search engine optimization consultants will get you to the top!
SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list
by Barry Schwartz @ SearchCap: Daily Search Engine News Recap
Mon Sep 11 13:00:21 PDT 2017
Below is what happened in search today, as reported on and from other places across the web.
The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

Search engine optimization: the integrated marketing approach
i-SCOOP
An in-depth connected and customer-centric view on search engine optimization: facts, evolutions, tips, resources and data.
How to Protect Customer Data — and Your Company
by Kristina Podnar @ Content Marketing Institute
Wed Sep 13 03:00:06 PDT 2017
Your subscribers and customers need to know that if they share personal data to gain access to your content or products, you’re prepared to protect their data. A digital data policy may not top your to-do list, but it should. Let’s get started. Continue reading
The post How to Protect Customer Data — and Your Company appeared first on Content Marketing Institute.

What Is SEO / Search Engine Optimization?
Search Engine Land
Get started learning all about SEO from the industry's most trusted source, Search Engine Land. Review basics of search engine optimization, ranking factors & more.
This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time
by Joe Pulizzi @ Content Marketing Institute
Sat Sep 09 03:00:35 PDT 2017
We discuss the possibility of Google buying Marketo and Trade Desk's fight against ad fraud. Our rants and raves feature two music content innovators; then we close with an unlikely source of content inspiration: Warsaw, Indiana. Continue reading
The post This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time appeared first on Content Marketing Institute.
The Ultimate List: 75 Benefits of Social Media Marketing
by Sherman Standberry @ LYFE Marketing
Wed May 27 22:25:29 PDT 2015
The post The Ultimate List: 75 Benefits of Social Media Marketing appeared first on LYFE Marketing.
Five Ways Google’s Downgrade of Pop-Up Ads is Already Affecting Your Business
by Ajay Paghdal @ Monitor Backlinks Blog
Mon Sep 26 03:23:51 PDT 2016
It’s a pop-up world out there. As a small business owner, you work tirelessly to attract visitors to your site and convert them into paying customers. And, if you’re like millions of others marketing your business online, at some point you’ve used pop up ads to reach your target audience. Recently, Google announced it will ...
The post Five Ways Google’s Downgrade of Pop-Up Ads is Already Affecting Your Business appeared first on Monitor Backlinks Blog.

Search Engine Optimization (SEO) Process
denning e-solutions LLC
Learn about the search engine optimization (SEO) process from research to reporting.

Yoast SEO
WordPress.org
Improve your WordPress SEO: Write better content and have a fully optimized WordPress site using the Yoast SEO plugin.
Marketing Day: Live chat best practices, the holy grail of engagement & more
by Amy Gesenhues @ Marketing Day – Marketing Land
Thu Sep 07 13:00:00 PDT 2017
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes
by Barry Schwartz @ SearchCap: Daily Search Engine News Recap
Fri Sep 08 13:00:34 PDT 2017
Below is what happened in search today, as reported on and from other places across the web.
The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.
Is Your Social Content Picture-Perfect or Merely Taking Stock?
by Jonathan Crossfield @ Content Marketing Institute
Wed Aug 23 03:00:24 PDT 2017
You can’t judge a book by its cover. But in a crowded bookstore, it’s a good way to separate what you might enjoy from the thousands you can’t “judge” by reading. Social media feeds are like a bookstore and your image choice matters. Continue reading
The post Is Your Social Content Picture-Perfect or Merely Taking Stock? appeared first on Content Marketing Institute.
SEO 101 – Mobilizing the Public 2017
by Shannon Walsh @ The Portent Blog: Internet Marketing with a Twist of Lemon
Tue Aug 08 14:13:10 PDT 2017
Slide Deck and Resources Slides from my presentation at Feeding America’s Mobilizing the Public Conference plus helpful tools, additional resources and free ebooks! SEO 101: Finding Yourself – Mobilizing the Public 2017 from Portent Tools Portent SEO Page Review Plugin A helpful tool for reviewing title tags, meta descriptions and other on page HTML elements.… Read More
The post SEO 101 – Mobilizing the Public 2017 appeared first on Portent.
Funnel-Based PPC Account Strategy – An Overview
by Ryan Moothart @ The Portent Blog: Internet Marketing with a Twist of Lemon
Mon Sep 11 10:32:24 PDT 2017
Channel Contribution 101: You want your paid search account to drive value and make money. You want to use your paid search account to help reach new customers and grow your business. Unfortunately, it’s not as simple as whipping up a campaign, throwing in some keywords, and then watching the revenue come flooding in. You… Read More
The post Funnel-Based PPC Account Strategy – An Overview appeared first on Portent.
22 Examples From Brands (and Marketers) That are Winning at Content Marketing
by Stephanie Stahl @ Content Marketing Institute
Thu Sep 07 03:00:01 PDT 2017
Want some inspiration to advance your content marketing practices? Look no further than these Content Marketing Awards Project of the Year finalists, and the remarkable things they achieved through content marketing. Continue reading
The post 22 Examples From Brands (and Marketers) That are Winning at Content Marketing appeared first on Content Marketing Institute.
4 SEO Tactics for RankBrain and Human Behavior Signals
by Ron Dod @ Monitor Backlinks Blog
Fri Aug 19 03:49:27 PDT 2016
In October of 2015, Google confirmed the use of RankBrain as a way to help process its search results. At the time, it was only used in about 15% of all searches. Today, it is one of the main factors that goes into Google’s search ranking algorithm (source). Therefore, it is very important that we ...
The post 4 SEO Tactics for RankBrain and Human Behavior Signals appeared first on Monitor Backlinks Blog.
How to Include Recipes in WordPress Posts
by Keith Lock @ Tips and Tricks HQ
Sun Mar 05 23:30:20 PST 2017
In this video tutorial, you will learn: How to install and activate the JetPack plugin. How to activate JetPack’s Recipes shortcode. How to find the Image URLs from the WordPress Media Library to be used within your recipe. How to use the Recipes Shortcode to easily add search engine friendly Rich Recipes with Print Buttons […]
8 Big Questions From Content Marketing World to Ask Year Round
by Joe Pulizzi @ Content Marketing Institute
Thu Sep 14 03:00:09 PDT 2017
To kick off CMWorld Joe Pulizzi asked, “Do you think about your content marketing like George Lucas did about Star Wars?” Plus, discover seven more questions posed by speakers who all focus on the most valuable element in content. Continue reading
The post 8 Big Questions From Content Marketing World to Ask Year Round appeared first on Content Marketing Institute.
Why Every Writer Needs an Email List
by Jeff Goins @ Goins, Writer
Mon Aug 07 03:00:19 PDT 2017
Every communicator wants her message to be heard. Every creative wants his art to be appreciated — right? But so many writers and artists don't get the attention they deserve. Why? Because they neglect the single-most important element to building a tribe. They forsake one simple, but essential online marketing asset:
The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber
by Robert Rose @ Content Marketing Institute
Fri Aug 18 03:00:02 PDT 2017
If audiences are the asset – how should we value them? Robert Rose shares an overview of a new framework – the audience valuation engine – that offers an asset-based approach to calculating the value per subscriber. Continue reading
The post The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber appeared first on Content Marketing Institute.
What is Search Engine Optimization?
The Balance
What is Search Engine Optimization? Here's a broad SEO definition and some advice for small business owners.
How Financial Services Companies Build Relationships Through Content
by Dawn Papandrea @ Content Marketing Institute
Wed Aug 09 03:00:47 PDT 2017
As customer relationships evolve from in-person transactions to omnichannel engagement, consumer-facing banks and insurance companies have realized it’s time to step up their game. Here are some innovative examples. Continue reading
The post How Financial Services Companies Build Relationships Through Content appeared first on Content Marketing Institute.
Local Links And Local SEO – A Full Guide
by Raul Harman @ Monitor Backlinks Blog
Wed Jul 27 02:41:54 PDT 2016
Today, a major internet marketing strategy cannot afford to neglect the local dimension. This essential level is not just a playground for pop-up shops to exploit, but a field of rich opportunities every business can snatch. Many entrepreneurs have realized this following the introduction of the Pigeon update in 2014, when reaching the top of ...
The post Local Links And Local SEO – A Full Guide appeared first on Monitor Backlinks Blog.
10 Questions You Should Answer Before Evaluating Marketing Automation Vendors
by John Hanson @ Content Marketing Institute
Tue Sep 05 03:00:03 PDT 2017
Don’t rely on marketing automation vendors to become the experts in your business processes, people, systems, and data. Get your house in order first. Answer these 10 questions before you evaluate marketing automation providers. Continue reading
The post 10 Questions You Should Answer Before Evaluating Marketing Automation Vendors appeared first on Content Marketing Institute.

How to Use Search Engine Marketing | Marketing MO
Marketing MO
Understanding how to use search engine marketing effectively is an important skill for every marketer. Here's a guide for using SEO and SEM.
3 Reasons Your AdWords Traffic Is Not Qualified
by Today's Industry Insider @ The Kissmetrics Marketing Blog
Tue Aug 08 11:15:46 PDT 2017
AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]
What If What We Know About Marketing Is What’s Holding Us Back?
by Joe Pulizzi @ Content Marketing Institute
Mon Aug 14 03:00:41 PDT 2017
Joe Pulizzi shares an excerpt from his and Robert Rose’s upcoming book – Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit. The duo reveals how most businesses approach marketing the wrong way. Continue reading
The post What If What We Know About Marketing Is What’s Holding Us Back? appeared first on Content Marketing Institute.
How to Earn a Promotion in Marketing: Advice from Real Marketers [Twitter Interview]
by Sean Standberry @ LYFE Marketing
Fri Feb 27 08:08:18 PST 2015
The post How to Earn a Promotion in Marketing: Advice from Real Marketers [Twitter Interview] appeared first on LYFE Marketing.
Announcing: Local SEO Packages
by Kate Will @ denning e-solutions LLC
Wed Jul 19 17:02:43 PDT 2017
We are excited about a new product for small, local businesses. We are now offering a limited number of local SEO marketing packages. These packages will include the basic online marketing tasks that many small businesses don’t have either the … Continue reading
The post Announcing: Local SEO Packages appeared first on denning e-solutions LLC.
6 SEO Best Practices for Events
by Shannon Walsh @ The Portent Blog: Internet Marketing with a Twist of Lemon
Tue Sep 05 11:29:15 PDT 2017
There are so many moving parts when running an event large or small that it’s easy to let online optimization be an afterthought. Sidelining SEO, however, means missing out on a lot of organic visitors and awareness. A solid organic presence makes a huge difference in attracting more attendees’ year after year. Here are five… Read More
The post 6 SEO Best Practices for Events appeared first on Portent.
How and Why (or Why Not) to Build a Chatbot
by Marcia Riefer Johnston @ Content Marketing Institute
Thu Aug 10 03:00:07 PDT 2017
Are you ready for the visitors of tomorrow? Will your customers be able to get superior answers to their questions with your content? If you’re not using – or at least investigating – chatbots, your enterprise may not be ready. Continue reading
The post How and Why (or Why Not) to Build a Chatbot appeared first on Content Marketing Institute.
Screaming Frog SEO Spider Update – Version 8.0
by screamingfrog @ Screaming Frog
Tue Jul 18 02:01:45 PDT 2017
I’m excited to announce the release of Screaming Frog SEO Spider 8.0, codenamed internally as ‘All J’s must go’. Our team have been busy in development working on some exciting new features, so let’s get straight to it, and talk about what’s new in version 8.0. 1) Updated User Interface...

Search Engine Optimization — Basics - Berkeley Advanced Media Institute
Berkeley Advanced Media Institute
Search Engine Optimization is the process of structuring content so it can be easily found.
4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company
by Today's Industry Insider @ The Kissmetrics Marketing Blog
Fri Aug 18 11:35:39 PDT 2017
For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top […]
Marketing Day: Becoming an analytical marketer, holiday shopping forecasts & more
by Amy Gesenhues @ Marketing Day – Marketing Land
Fri Sep 01 13:15:35 PDT 2017
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

What is SEO and how can it help my website's Google visibility?
the Guardian
Learning how to improve your site's SEO can significantly improve your business' prominence in online search results

Google Analytics replaces Search Engine Optimization report with Search Console report
Marketing Land
Google Analytics is now more deeply integrated and tied to the Google Search Console data.
/about/185090217-56a9fafc3df78cf772abe447.jpg)
3 SEO Techniques to Avoid: Black Hat SEO
Lifewire
Black Hat search engine optimization is customarily defined as the practice of using unethical techniques to make your search rankings go up.
How To Audit Backlinks In The SEO Spider
by screamingfrog @ Screaming Frog
Wed Sep 07 01:57:01 PDT 2016
There’s plenty of reasons you may wish to audit backlinks to a website, whether it’s to check the links are still live and passing link value, they’ve been removed or nofollowed after a link clean up, or you want to get more data on the links which Google Search Console...
Revamp Your SEO Strategy with Schema Markup and Structured Data
by Ruchi Pardal @ Monitor Backlinks Blog
Wed Dec 28 03:56:29 PST 2016
Schema markup is one of the most crucial yet least used optimization techniques in SEO. As reported on Search Engine Land, around 80 percent of websites haven’t yet implemented schema markup. However, it is something that can boost your website in the search engine result pages (SERPs), if you grasp its concept and method. According ...
The post Revamp Your SEO Strategy with Schema Markup and Structured Data appeared first on Monitor Backlinks Blog.

Google SEO Tutorial for Beginners | How To SEO A Website Step By Step (2017)
Hobo
Updated: SEO for Beginners 2016. A guide to search engine optimisation for Google in the UK and aimed at beginners.
Screaming Frog SEO Spider Update – Version 7.0
by screamingfrog @ Screaming Frog
Mon Dec 12 02:38:50 PST 2016
I’m delighted to announce Screaming Frog SEO Spider version 7.0, codenamed internally as ‘Spiderman’. Since the release of rendered crawling in version 6.0, our development team have been busy working on more new and exciting features. Let’s take a look at what’s new in 7.0. 1) ‘Fetch & Render’ (Rendered...
Marketing Day: RhythmOne buys YuMe, link building campaigns & the duopoly dilemma
by Amy Gesenhues @ Marketing Day – Marketing Land
Wed Sep 06 13:00:14 PDT 2017
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How To Fetch & Render (Almost) Any Site
by screamingfrog @ Screaming Frog
Wed Apr 05 02:53:19 PDT 2017
From time to time, we’ve struggled to get access to Google Search Console quickly from a client to perform a fetch and render. Or, we’ve just wanted to perform a fetch and render on a third party site that isn’t verified to us, to understand how it renders, or test...
How To Use Link Bait To Attract New Leads
by Jonathon Ohayon @ Monitor Backlinks Blog
Wed Aug 31 00:30:35 PDT 2016
Link bait is content you have on your site that naturally attracts inbound links. Key word: NATURALLY. Everyone knows the importance of links for organic rankings. And everyone knows that BUILDING links can land you with a whopping penalty. So what’s left? Link Bait. Google’s own Matt Cutts thinks of link bait as “something interesting ...
The post How To Use Link Bait To Attract New Leads appeared first on Monitor Backlinks Blog.