SEOTips.ws

The Complete Guide To Using Twitter Advanced Search for Your Business [Tips & Pictures]

by Keran Smith @ LYFE Marketing

Tue Mar 10 08:06:59 PDT 2015

The post The Complete Guide To Using Twitter Advanced Search for Your Business [Tips & Pictures] appeared first on LYFE Marketing.

22 Ways To Analyse Logs Using The Log File Analyser

by screamingfrog @ Screaming Frog

Wed Apr 12 02:48:45 PDT 2017

Log Files are an incredibly powerful, yet underutilised way to gain valuable insights about how each search engine crawls your site. They allow you to see exactly what the search engines have experienced, over a period of time. Logs remove the guesswork, and the data allows you to view exactly...

Marketing Day: E-commerce SEO mistakes, Facebook tests new ad format & interactive native content

by Amy Gesenhues @ Marketing Day – Marketing Land

Mon Sep 11 13:05:31 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Convert Your Most Vital (and Most Ignored) Audience Into Brand Ambassadors

by Marcia Riefer Johnston @ Content Marketing Institute

Mon Aug 07 03:00:20 PDT 2017

Do you ignore your organization’s most important audience? Chances are, you put all your brand-building energy into external messages. But if company employees aren’t part of your content marketing strategy, you miss an opportunity. Continue reading →

The post Convert Your Most Vital (and Most Ignored) Audience Into Brand Ambassadors appeared first on Content Marketing Institute.

Ads Are Killing the Web: Are You Part of the Problem?

by Kirk Cheyfitz @ Content Marketing Institute

Fri Sep 08 03:00:23 PDT 2017

The switch from crappy ads to valuable content is long overdue in online marketing. Is it too late to save the web? Plus, learn the six steps to digital decency for your brand. Continue reading →

The post Ads Are Killing the Web: Are You Part of the Problem? appeared first on Content Marketing Institute.

Marketing Day: Facebook Instant Articles update, Google Display Network & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Tue Sep 12 13:00:54 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Beware the Google Image Search

by Kate Will @ denning e-solutions LLC

Tue Jun 20 15:16:40 PDT 2017

Website Image Rights & Why You Should Care To some, this topic may seem obvious, but we’ve had the issue arise often enough over the years, including just this last week, that I think it bears addressing in clear terms. … Continue reading →

The post Beware the Google Image Search appeared first on denning e-solutions LLC.

AdWords History Timeline Published

by Jason Lock @ Screaming Frog

Tue Jan 31 04:28:27 PST 2017

For those of us who have been in paid search since before AdWords was on the scene, it’s easy to forget the details about when certain “features” were released, and in what form they first appeared. For those who are newer to the industry, it’s probably hard to imagine the...

Quick and Dirty Guide for Creating Actionable Content Marketing Personas

by Jodi Harris @ Content Marketing Institute

Sun Sep 10 03:00:53 PDT 2017

Not only will documented personas help you understand your audience's needs, it can help surface the most relevant content ideas. Here's how to build a portrait for a single version of truth for your content creators. Continue reading →

The post Quick and Dirty Guide for Creating Actionable Content Marketing Personas appeared first on Content Marketing Institute.

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 15 13:00:48 PDT 2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

Marketing Day: SEO content audits, YouTube ad tips & The Media Trust’s ‘first vendor network’

by Amy Gesenhues @ Marketing Day – Marketing Land

Thu Sep 14 13:15:16 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

How to Do Customer Engagement If You’re In a Unique Niche

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Wed Aug 23 10:47:58 PDT 2017

I once worked with a business that specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your […]

How to Implement a Content Marketing Platform in a Global B2B Organization

by Marcia Riefer Johnston @ Content Marketing Institute

Thu Aug 31 03:00:04 PDT 2017

Over 18 months, Rachel Schickowski and Stan Miller implemented a content marketing platform – a hub for all the marketing content of Rockwell Automation – for a team of 600 marketers around the world. Now, they share how they did it. Continue reading →

The post How to Implement a Content Marketing Platform in a Global B2B Organization appeared first on Content Marketing Institute.

9 Social Media Tips for a Dramatically Better Social Media Presence

by Keran Smith @ LYFE Marketing

Mon Jul 27 12:15:00 PDT 2015

The post 9 Social Media Tips for a Dramatically Better Social Media Presence appeared first on LYFE Marketing.

How to Make Money Off Your Art: 3 Things You Absolutely Have to Do

by Jeff Goins @ Goins, Writer

Mon Sep 04 03:05:44 PDT 2017

In each of seasons of life, I would share my dream with an adult, and they would always say the same thing: You can't make a living off art. You'll starve. And so I believed them. These were, after all, adults. The first decade of my adult life was spent pursuing safer and more predictable paths. I worked in a call center, then a nonprofit as a marketing director, which was a job I held for seven years. During that time, I kept feeling like I was missing something. Something creative.

Which unions are the most influential on Twitter in 2016?

by Simon Parry @ Infobo

Wed Nov 30 11:08:27 PST 2016

Every November I look at how influential the TUC-affiliated unions are on Twitter (see results for 2012, 2013, 2014 and 2015). I’ve been asked to look at Facebook as well, and may well do this soon. I’ve been testing out some tools for this already. For my annual Twitter analysis, I’ve used a tool called Klout. Klout considers factors

The post Which unions are the most influential on Twitter in 2016? appeared first on Infobo.

Marketing Day: The new attribution challenge, adding chatbots to your arsenal & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Tue Sep 05 13:00:07 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment?

by Joe Pulizzi @ Content Marketing Institute

Sat Aug 26 03:00:22 PDT 2017

We explore Apple's big investment in streaming content, a Facebook ad biz failure, and the shifting business model for publishers. Our rants and raves include Zillow and HBR, then we close with an example of the week from the AAHA. Continue reading →

The post This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment? appeared first on Content Marketing Institute.

Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling

by Marcia Riefer Johnston @ Content Marketing Institute

Sun Aug 27 03:00:55 PDT 2017

Take chinchillas and marshmallows. Pick circuses and bacon. Or start from the beginning of the fun – and useful – word-play game from the former executive producer of The Colbert Report and now a corporate social media manager. Continue reading →

The post Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling appeared first on Content Marketing Institute.

How SecureWorks Took Content Strategy From Guesswork to Game Changing

by Andrea Fryrear @ Content Marketing Institute

Thu Aug 24 03:00:12 PDT 2017

When Kira Mondrus joined SecureWorks, she wouldn’t start content marketing without personas and journey maps. She and her team built that necessary foundation and found success. Now she’s a 2017 Content Marketer of the Year finalist. Continue reading →

The post How SecureWorks Took Content Strategy From Guesswork to Game Changing appeared first on Content Marketing Institute.

How to Integrate Guest Blogging Into Your Content Marketing Strategy

by Kelsey Meyer @ Content Marketing Institute

Fri Sep 15 03:00:50 PDT 2017

Is your content marketing strategy missing the guest-contributed content piece of the puzzle? Learn more about why your content published on third-party sites can make a critical difference – and how to get started. Continue reading →

The post How to Integrate Guest Blogging Into Your Content Marketing Strategy appeared first on Content Marketing Institute.

This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content

by Joe Pulizzi @ Content Marketing Institute

Sat Aug 12 03:00:39 PDT 2017

We explore Apple's record earnings, Google's new ad format, and AI bots that created a secret language. We also discuss Hasbro's failed bid for Lions Gate, rant about a media duopoly, and share an example of the week from Jim Cramer.
Continue reading →

The post This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content appeared first on Content Marketing Institute.

Email Newsletters: A Small business guide

by Scott Griffiths @ Eseyo Web Consulting

Fri Jan 27 04:09:12 PST 2017

Email newsletters – only for huge organisations, right? Wrong. They are the perfect marketing tool for growing a business too. So, we asked Jill Willis, the copywriter who helps deliver our Eseyo email marketing service to give us the lowdown, and have set out her advice as a guide: Why email newsletters will be your best marketing investment, ever. It […]

The post Email Newsletters: A Small business guide appeared first on Eseyo Web Consulting.

Mensagia for WooCoomerce

by Sinermedia @ WordPress Plugins

Fri Sep 15 05:55:52 PDT 2017

Send SMS from your ecommerce. You will be able to generate automatic notifications and create SMS Marketing campaigns.

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Wed Sep 06 13:00:08 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

Marketing Day: Facebook tests Bonfire video app, a personalization road map & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Wed Sep 13 13:20:16 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Why Segmentation is Vital to Your Marketing Success

by Sherice Jacob @ The Kissmetrics Marketing Blog

Tue Sep 12 12:16:37 PDT 2017

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s […]

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Thu Sep 07 13:00:35 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Tue Sep 05 13:00:56 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

This Week in Content Marketing: Advertising Industry Prepares for Plummet

by Joe Pulizzi @ Content Marketing Institute

Sat Sep 02 03:00:58 PDT 2017

We discuss possible signs of an ad industry slump, Google's ad fraud mea culpa, and AI at The Washington Post. Australia and U-Haul feature in our rants and raves, then we close the show with an entrepreneurial example of the week. Continue reading →

The post This Week in Content Marketing: Advertising Industry Prepares for Plummet appeared first on Content Marketing Institute.

5 Ways to Use JotForm for Social Media Marketing

by Sherman Standberry @ LYFE Marketing

Mon May 18 11:16:01 PDT 2015

The post 5 Ways to Use JotForm for Social Media Marketing appeared first on LYFE Marketing.

Google Posts: New Local SEO Opportunity

by Kate Will @ denning e-solutions LLC

Mon Jun 26 15:32:19 PDT 2017

4 Reasons to Add a Post This Week Last week, Google rolled out the ability to add posts with a call to action to your Google My Business local listing. We recommend that all local businesses take advantage of this … Continue reading →

The post Google Posts: New Local SEO Opportunity appeared first on denning e-solutions LLC.

10 Fun Facts About LYFE Marketing – Part 2

by Keran Smith @ LYFE Marketing

Wed Feb 25 10:05:43 PST 2015

The post 10 Fun Facts About LYFE Marketing – Part 2 appeared first on LYFE Marketing.

Smackdown Content Marketing Secrets From the WWE

by Susan Moeller @ Content Marketing Institute

Tue Sep 12 03:00:01 PDT 2017

WWE is a legit boss in the content marketing arena. An analysis of 482,000 sports and entertainment headlines (NFL, MLB, UFC, Game of Thrones, etc.) reveals why WWE is a superstar in content engagement and how you can become one too. Continue reading →

The post Smackdown Content Marketing Secrets From the WWE appeared first on Content Marketing Institute.

Screaming Frog Drinking Bottles Giveaway

by screamingfrog @ Screaming Frog

Wed May 03 01:37:22 PDT 2017

It’s time for another giveaway. This time, you can win some very cool Screaming Frog aluminium drinking bottles. You’ve probably been told you should drink more (water), so why not keep hydrated in SEOtyle? Sorry. The large capacity (770ml) and twist on lid make them perfect for water at your...

How to Network at a Conference: 101 Tips From Marketing’s Best

by Aaron Orendorff @ Content Marketing Institute

Mon Sep 04 03:00:02 PDT 2017

Conferences are not for the faint of heart. It’s a challenge to leave with fresh relationships and meaningful connections. That’s why you should consider adopting some of these 101 networking tips. Continue reading →

The post How to Network at a Conference: 101 Tips From Marketing’s Best appeared first on Content Marketing Institute.

How to Tear Down Silos to Create a Culture of Content

by Marcia Riefer Johnston @ Content Marketing Institute

Thu Aug 17 03:00:53 PDT 2017

Marcus Sheridan saved his pool company by using content as a sales tool. What would it take to make content the star of your brand’s sales? Knock down silos to create a culture of content. Marcus shares how to do that. Continue reading →

The post How to Tear Down Silos to Create a Culture of Content appeared first on Content Marketing Institute.

Top 5 Benefits of Using Google and Bing Advertising

by Sherman Standberry @ LYFE Marketing

Tue Mar 03 07:41:19 PST 2015

The post Top 5 Benefits of Using Google and Bing Advertising appeared first on LYFE Marketing.

Content-First SEO

by Augustin Kendall @ The Portent Blog: Internet Marketing with a Twist of Lemon

Mon Sep 11 08:44:20 PDT 2017

I’ve been finding myself saying, “You don’t rank for keywords, you rank for content,” a lot lately. Imagine this. You’re trying to turn a quaint town on the shore (East or West—pick your coast of choice) into a vacation destination. You’ve developed a brand for the location that you’re promoting in all the right travel… Read More

The post Content-First SEO appeared first on Portent.

How to Add Your Site to Google Search Console

by Keith Lock @ Tips and Tricks HQ

Sun Mar 05 23:35:56 PST 2017

Adding your web site to the Google Search Console, formerly called Google Webmaster Tools, will allow you to monitor your site’s performance in Google Search results. You can also see how Google sees your site, including your site’s relevance for Rich Cards and Accelerated Mobile Pages. In this tutorial, you will see: How to setup […]

Why Not DIY Your Website?

by Kate Will @ denning e-solutions LLC

Tue Nov 01 04:08:36 PDT 2016

As DIY web technology and tools (services like Squarespace, Wix, and GoDaddy’s Website Builder) continue to expand and improve, why would a small business spend thousands of dollars on a website when they could create a mobile-friendly website themselves in … Continue reading →

The post Why Not DIY Your Website? appeared first on denning e-solutions LLC.

8 Ways Intelligent Marketers Use Artificial Intelligence

by Karola Karlson @ Content Marketing Institute

Sun Aug 13 03:00:50 PDT 2017

Every day your team postpones using innovative AI-powered solutions in your content marketing, you’re losing competitive edge. Discover eight ways to leverage AI to beat – or at least compete with – your competition. Continue reading →

The post 8 Ways Intelligent Marketers Use Artificial Intelligence appeared first on Content Marketing Institute.

How GE Gives Recruiting Content a Personality Lift

by Clare McDermott @ Content Marketing Institute

Sun Sep 03 03:00:35 PDT 2017

Learn how 125-year-old manufacturing-turned-digital-industrial giant attracts a new generation of innovation-seeking talent. Discover its ideas that any company can use to give recruiting-focused content marketing a personality lift. Continue reading →

The post How GE Gives Recruiting Content a Personality Lift appeared first on Content Marketing Institute.

How to use Schema Markup for Better SERP

by Kristina Petrick @ Monitor Backlinks Blog

Thu Oct 27 01:50:43 PDT 2016

When creating any content for your website, it can sometimes be difficult for search engines to crawl your content and discover the topics you’re trying to present. Schema markup is one tool you can use to help clarify your content, by including markup for SERP that explains to crawlers what your data means. While you ...

The post How to use Schema Markup for Better SERP appeared first on Monitor Backlinks Blog.

This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content

by Joe Pulizzi @ Content Marketing Institute

Sat Aug 19 03:00:52 PDT 2017

We explore Facebook's new Watch, Netflix's content buying spree, and Google's ongoing interest in Snap. We also discuss Quartz's branded content results, share a rave about Time Inc., then close with an example of the week on JWT. Continue reading →

The post This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content appeared first on Content Marketing Institute.

Marketing Day: Twitter Teams on mobile, Ads.txt adoption & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Fri Sep 08 13:05:29 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

SEO Fallacies That Must Die: 2017 Edition

by Ian Lurie @ The Portent Blog: Internet Marketing with a Twist of Lemon

Wed Sep 06 14:18:04 PDT 2017

SEO folks are trend victims. Someone presents a new acronym, an idea, or a tool and we all pile on. Then we chase those nibbles of knowledge, good and bad alike, without thinking. And we land in deep pits lined with sharp, nasty sticks. These ideas must go: 1: TFIDF Score Predicts Rankings A higher… Read More

The post SEO Fallacies That Must Die: 2017 Edition appeared first on Portent.

Conference Is Over: 19 Experts Share a Back-to-Work Action Plan

by Ann Gynn @ Content Marketing Institute

Tue Aug 29 03:00:44 PDT 2017

You’re bombarded with slide decks, tips, and inspiring stories from speakers. Your notebook is filled with ideas and your brain is happy. But how do you sift through that conference content overload and create a realistic action plan? Continue reading →

The post Conference Is Over: 19 Experts Share a Back-to-Work Action Plan appeared first on Content Marketing Institute.

How to Build a Lead Magnet Into Your Product to Fuel Growth

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Thu Sep 14 11:41:28 PDT 2017

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value […]

3 Components to Running a Smooth Content Operation

by Pratik Dholakiya @ Content Marketing Institute

Wed Sep 06 03:00:12 PDT 2017

Does your content marketing team feel like a disconnected group? To create a functioning content marketing team, put together the key elements – talent, tools, and operations – to create a program that benefits your company. Continue reading →

The post 3 Components to Running a Smooth Content Operation appeared first on Content Marketing Institute.

24 Experts Share How to Avoid Big Mistakes in Content Marketing

by Ann Gynn @ Content Marketing Institute

Tue Aug 15 03:00:30 PDT 2017

Though we hate to admit our mistakes, they can be our best teachers. But you don’t always have to make them to learn from them. Experts presenting at Content Marketing World reveal 24 mistakes they’ve encountered – and how to fix them. Continue reading →

The post 24 Experts Share How to Avoid Big Mistakes in Content Marketing appeared first on Content Marketing Institute.

How to Create Content for the Technical B2B Buyer

by Rebecca Geier @ Content Marketing Institute

Wed Aug 30 03:00:12 PDT 2017

Over one-third of engineers dig at least four pages deep in Google search results in their B2B buyer journey. And that’s not the only atypical behavior. If your buyer is a technical professional, you’ll want to learn these five trends. Continue reading →

The post How to Create Content for the Technical B2B Buyer appeared first on Content Marketing Institute.

inkXE One Click Order Download

by mukeshp @ WordPress Plugins

Fri Sep 15 04:35:23 PDT 2017

NOTE:// - This plugin is compatible with woocommerce -3.0 and compatible with inkXE Product Designer Tool 7.0.0 version. Download any previous WooCom …

7 Biggest PPC Nightmares Sinking Your ROI

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Mon Aug 21 08:30:56 PDT 2017

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, […]

7 Best Practices (and Tools) for Managing Your Remote Content Team

by Caroline Maurer @ Content Marketing Institute

Fri Aug 25 03:00:29 PDT 2017

Do you manage a remote content team? Even if your employees work in the office, the team likely works virtually with freelancers and agencies. Learn seven tips – and tools – to help create a more efficient and effective team. Continue reading →

The post 7 Best Practices (and Tools) for Managing Your Remote Content Team appeared first on Content Marketing Institute.

Additive manufacturing at IN(3D)USTRY – from needs to solutions and evolutions

by J-P De Clerck @ i-SCOOP

Fri Aug 25 12:31:35 PDT 2017

Industrial additive manufacturing and industrial 3D Printing in evolution – definitions, research, examples and resources from Barcelona Industry Week event IN(3D)USTRY. Additive manufacturing might not be the best known and certainly most mentioned aspects of the whole Industry 4.0 range of technologies/applications but it’s certainly one of the most exciting, promising and ground-breaking ones (for […]

Marketing Day: AMP links at large, August’s top 10 YouTube video ads & FTC news

by Amy Gesenhues @ Marketing Day – Marketing Land

Fri Sep 15 13:16:14 PDT 2017

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Facebook’s, Instagram’s and Snapchat’s audience size estimates compareSep 15, 2017 by Tim Peterson Facebook’s and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those […]

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Wed Sep 13 09:49:08 PDT 2017

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

Who Would You Add to Your Content Marketing Team?

by Ann Gynn @ Content Marketing Institute

Mon Aug 21 03:00:33 PDT 2017

If you could add someone from another department or industry to your content marketing team, who would it be? Here are 22 suggestions from Content Marketing World presenters. Their answers are enlightening – and usually realistic. Continue reading →

The post Who Would You Add to Your Content Marketing Team? appeared first on Content Marketing Institute.

The Art of the Cart: How Retail Brands Can Cash in on Content Marketing

by Jodi Harris @ Content Marketing Institute

Tue Aug 08 03:00:18 PDT 2017

Every moment counts when competing for attention of today's demanding and discerning retail consumers. Use these tips and examples to make sure your content efforts deliver the goods while supporting your brand's overall value. Continue reading →

The post The Art of the Cart: How Retail Brands Can Cash in on Content Marketing appeared first on Content Marketing Institute.

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Tue Sep 12 13:00:50 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

Robots and cobots in Logistics 4.0 – the next stage of growth

by J-P De Clerck @ i-SCOOP

Fri Aug 18 06:03:10 PDT 2017

Despite the de facto main attention for the Internet of Things when people talk about ‘Industrie 4.0’, many other/related technologies and realities take center stage in Industry 4.0 and Logistics 4.0. Among them: robotics. Obviously, they are already used a lot in manfacturing and logistics. However, the market is about to accelerate as research and […]

SEO Backlinks 101: The Complete Crash Course to Backlinks and SEO

by Steven John @ Monitor Backlinks Blog

Sun Sep 10 13:30:04 PDT 2017

Feel like something’s missing from your SEO? I know what it is, and it’s right under your nose. It’s the almighty SEO backlink—a detail that’s overlooked all the time, by SEO newbies and experts alike. Yup, there are people with tons of SEO and keyword research experience who still have questions about backlinks. What are they? ...

The post SEO Backlinks 101: The Complete Crash Course to Backlinks and SEO appeared first on Monitor Backlinks Blog.

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Thu Sep 14 13:05:12 PDT 2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

10 Fun Facts About LYFE Marketing

by Keran Smith @ LYFE Marketing

Wed Feb 25 07:45:16 PST 2015

The post 10 Fun Facts About LYFE Marketing appeared first on LYFE Marketing.

Setting Content Free: How Health Catalyst Gets Results With Ungated Content

by Andrea Fryrear @ Content Marketing Institute

Fri Sep 01 03:00:12 PDT 2017

As Health Catalyst’s senior vice president of marketing, Paul Horstmeier didn’t follow the typical content marketing script. He tore down the email gates and found success. That’s why he is a 2017 Content Marketer of the Year finalist. Continue reading →

The post Setting Content Free: How Health Catalyst Gets Results With Ungated Content appeared first on Content Marketing Institute.

Designing for Better Analytics: 5 Decisions Web Designers Fail to Make

by Marcia Riefer Johnston @ Content Marketing Institute

Mon Aug 28 03:00:32 PDT 2017

The bad news: If you fail to make an analytics-friendly website design, you won’t get the best analytics insight. The good news: It’s easy to make analytics-friendly design decisions. Here are five tips on how to do it. Continue reading →

The post Designing for Better Analytics: 5 Decisions Web Designers Fail to Make appeared first on Content Marketing Institute.

Blogging: Race to be ranked

by Scott Griffiths @ Eseyo Web Consulting

Mon Feb 20 03:55:05 PST 2017

2016 was the year blogging went intergalactic.  But I’m not talking about teenage girls’ blogging about lipstick; I’m talking about businesses. The reason is that Google search algorithms recognise and reward businesses producing high-quality and relevant content way more than those firms who simply throw money at technical SEO. So, in the race to rank (and keep ranking) SEO friendly […]

The post Blogging: Race to be ranked appeared first on Eseyo Web Consulting.

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Wed Aug 16 08:30:06 PDT 2017

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

How to Assess Your Digital Marketing Mix Quickly

by Michael Wiegand @ The Portent Blog: Internet Marketing with a Twist of Lemon

Tue Aug 15 11:07:57 PDT 2017

This is an excerpt from a forthcoming analytics e-book from Portent entitled Finding Cross-Channel Opportunity Gaps & Closing Them. Ever wonder how effective (or ineffective) your marketing channels are today? Do you get the feeling your paid initiatives are wasteful? Do you have a hunch your content calendar isn’t getting you anywhere organically? Do you… Read More

The post How to Assess Your Digital Marketing Mix Quickly appeared first on Portent.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Wed Sep 13 13:10:07 PDT 2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

5 Key Milestones to Develop and Advance Your Content Marketing Program

by Heather Levy @ Content Marketing Institute

Sun Aug 20 03:00:40 PDT 2017

What does it take for your content marketing program to mature in your organization? Explore the levels in Gartner’s Content Marketing Maturity Model and learn the five key attributes your program must have for any progress. Continue reading →

The post 5 Key Milestones to Develop and Advance Your Content Marketing Program appeared first on Content Marketing Institute.

Google Reviews: A Local SEO Must Do

by Kate Will @ denning e-solutions LLC

Wed Feb 15 11:25:28 PST 2017

Making the Most of the Disconnected First Impression There was a time when the first impression you made on a potential customer was direct – that is, a phone call or an in-person meeting. You were able to control your … Continue reading →

The post Google Reviews: A Local SEO Must Do appeared first on denning e-solutions LLC.

The Complete Guide To Using Twitter Advanced Search for Your Business [Tips & Pictures]

by Keran Smith @ LYFE Marketing

Sun Mar 08 18:47:38 PDT 2015

The post The Complete Guide To Using Twitter Advanced Search for Your Business [Tips & Pictures] appeared first on LYFE Marketing.

Drill Down Into Key Segments to Understand and Improve Your Funnel

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Fri Sep 08 11:13:00 PDT 2017

The funnel has become a key part of the modern-day marketers toolkit. It’s the first report they peak at on Monday morning, and the last report they check before leaving for the weekend on a Friday. All serious analytics tools have some version of a funnel report, with differing degrees of flexibility and features. Some […]

How To Retain Your SEO Rankings When Redesigning a Website

by Sam Cyrus @ Monitor Backlinks Blog

Thu Jan 05 03:54:13 PST 2017

This is something a website owner dreads more than almost anything else, the task of revamping a website without disrupting the delicate balance of a business’ internet presence. The risks of losing customers, losing website information, and losing the very important search results rankings are very real and can do long-term damage to the bottom ...

The post How To Retain Your SEO Rankings When Redesigning a Website appeared first on Monitor Backlinks Blog.

Getting Started with Automated Email Marketing

by Sherice Jacob @ The Kissmetrics Marketing Blog

Tue Aug 01 09:54:22 PDT 2017

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it […]

A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience

by Andrea Fryrear @ Content Marketing Institute

Wed Aug 16 03:00:41 PDT 2017

Redundancies, overlaps, and lack of communication kept good content marketers from delivering a great content experience for FedEx customers. Drew Bailey wanted to change that. That’s why he is a Content Marketer of the Year nominee. Continue reading →

The post A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience appeared first on Content Marketing Institute.

Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video

by Clare McDermott @ Content Marketing Institute

Fri Aug 11 03:00:10 PDT 2017

Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video. Continue reading →

The post Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video appeared first on Content Marketing Institute.

4 Genius Ways Spa Owners Can Use Facebook

by Keran Smith @ LYFE Marketing

Wed Jul 01 08:41:04 PDT 2015

The post 4 Genius Ways Spa Owners Can Use Facebook appeared first on LYFE Marketing.

How To Run An Online Marketing Campaign Using Only Photos and Videos

by Maher Abiad @ Monitor Backlinks Blog

Tue Jul 19 22:34:51 PDT 2016

Today we’re going to talk to you about the power of visuals. The power to convey messages and thoughts where simple words can’t. We’d like to show you how you would construct a marketing campaign with video and photos as the key driver of your strategy. Today, the culture of image and visuals has taken ...

The post How To Run An Online Marketing Campaign Using Only Photos and Videos appeared first on Monitor Backlinks Blog.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 01 13:00:17 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

7 Witty Ways to Respond to Negative Feedback on Your Content

by Brian Appleton @ Content Marketing Institute

Mon Sep 11 03:00:37 PDT 2017

Responding to negative feedback is a great way to showcase your brand’s personality. Use these seven tips to transform your response in a way that strengthens your audience relationship and shows off your brand’s voice. Continue reading →

The post 7 Witty Ways to Respond to Negative Feedback on Your Content appeared first on Content Marketing Institute.

Content Amplification: How to Promote and Distribute Content Effectively

by Arnie Kuenn @ Content Marketing Institute

Tue Aug 22 03:00:19 PDT 2017

If content is not converting on its own, it’s hard to prove ROI of content marketing. It’s time to start using channels outside of organic traffic to deliver your content to desired audiences. It’s time for content amplification. Continue reading →

The post Content Amplification: How to Promote and Distribute Content Effectively appeared first on Content Marketing Institute.

5 Popular SEO Practices Which Don’t Work Today

by Christopher Flores @ Monitor Backlinks Blog

Wed Aug 24 03:04:18 PDT 2016

The SEO world is extremely competitive, which, in turn, leads to competing ideologies and best practices. If you are new to SEO, it wouldn’t take you very long to get confused about which techniques actually work, and which ones don’t. In the recent months, we have seen a whole host of updates from Google. Hence, ...

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SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Mon Sep 11 13:00:21 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

How to Protect Customer Data — and Your Company

by Kristina Podnar @ Content Marketing Institute

Wed Sep 13 03:00:06 PDT 2017

Your subscribers and customers need to know that if they share personal data to gain access to your content or products, you’re prepared to protect their data. A digital data policy may not top your to-do list, but it should. Let’s get started. Continue reading →

The post How to Protect Customer Data — and Your Company appeared first on Content Marketing Institute.

This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time

by Joe Pulizzi @ Content Marketing Institute

Sat Sep 09 03:00:35 PDT 2017

We discuss the possibility of Google buying Marketo and Trade Desk's fight against ad fraud. Our rants and raves feature two music content innovators; then we close with an unlikely source of content inspiration: Warsaw, Indiana. Continue reading →

The post This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time appeared first on Content Marketing Institute.

The Ultimate List: 75 Benefits of Social Media Marketing

by Sherman Standberry @ LYFE Marketing

Wed May 27 22:25:29 PDT 2015

The post The Ultimate List: 75 Benefits of Social Media Marketing appeared first on LYFE Marketing.

Five Ways Google’s Downgrade of Pop-Up Ads is Already Affecting Your Business

by Ajay Paghdal @ Monitor Backlinks Blog

Mon Sep 26 03:23:51 PDT 2016

It’s a pop-up world out there. As a small business owner, you work tirelessly to attract visitors to your site and convert them into paying customers. And, if you’re like millions of others marketing your business online, at some point you’ve used pop up ads to reach your target audience. Recently, Google announced it will ...

The post Five Ways Google’s Downgrade of Pop-Up Ads is Already Affecting Your Business appeared first on Monitor Backlinks Blog.

Marketing Day: Live chat best practices, the holy grail of engagement & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Thu Sep 07 13:00:00 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 08 13:00:34 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

Is Your Social Content Picture-Perfect or Merely Taking Stock?

by Jonathan Crossfield @ Content Marketing Institute

Wed Aug 23 03:00:24 PDT 2017

You can’t judge a book by its cover. But in a crowded bookstore, it’s a good way to separate what you might enjoy from the thousands you can’t “judge” by reading. Social media feeds are like a bookstore and your image choice matters. Continue reading →

The post Is Your Social Content Picture-Perfect or Merely Taking Stock? appeared first on Content Marketing Institute.

SEO 101 – Mobilizing the Public 2017

by Shannon Walsh @ The Portent Blog: Internet Marketing with a Twist of Lemon

Tue Aug 08 14:13:10 PDT 2017

Slide Deck and Resources Slides from my presentation at Feeding America’s Mobilizing the Public Conference plus helpful tools, additional resources and free ebooks! SEO 101: Finding Yourself – Mobilizing the Public 2017 from Portent Tools Portent SEO Page Review Plugin A helpful tool for reviewing title tags, meta descriptions and other on page HTML elements.… Read More

The post SEO 101 – Mobilizing the Public 2017 appeared first on Portent.

Funnel-Based PPC Account Strategy – An Overview

by Ryan Moothart @ The Portent Blog: Internet Marketing with a Twist of Lemon

Mon Sep 11 10:32:24 PDT 2017

Channel Contribution 101: You want your paid search account to drive value and make money. You want to use your paid search account to help reach new customers and grow your business. Unfortunately, it’s not as simple as whipping up a campaign, throwing in some keywords, and then watching the revenue come flooding in. You… Read More

The post Funnel-Based PPC Account Strategy – An Overview appeared first on Portent.

22 Examples From Brands (and Marketers) That are Winning at Content Marketing

by Stephanie Stahl @ Content Marketing Institute

Thu Sep 07 03:00:01 PDT 2017

Want some inspiration to advance your content marketing practices? Look no further than these Content Marketing Awards Project of the Year finalists, and the remarkable things they achieved through content marketing. Continue reading →

The post 22 Examples From Brands (and Marketers) That are Winning at Content Marketing appeared first on Content Marketing Institute.

4 SEO Tactics for RankBrain and Human Behavior Signals

by Ron Dod @ Monitor Backlinks Blog

Fri Aug 19 03:49:27 PDT 2016

In October of 2015, Google confirmed the use of RankBrain as a way to help process its search results. At the time, it was only used in about 15% of all searches. Today, it is one of the main factors that goes into Google’s search ranking algorithm (source). Therefore, it is very important that we ...

The post 4 SEO Tactics for RankBrain and Human Behavior Signals appeared first on Monitor Backlinks Blog.

How to Include Recipes in WordPress Posts

by Keith Lock @ Tips and Tricks HQ

Sun Mar 05 23:30:20 PST 2017

In this video tutorial, you will learn: How to install and activate the JetPack plugin. How to activate JetPack’s Recipes shortcode. How to find the Image URLs from the WordPress Media Library to be used within your recipe. How to use the Recipes Shortcode to easily add search engine friendly Rich Recipes with Print Buttons […]

8 Big Questions From Content Marketing World to Ask Year Round

by Joe Pulizzi @ Content Marketing Institute

Thu Sep 14 03:00:09 PDT 2017

To kick off CMWorld Joe Pulizzi asked, “Do you think about your content marketing like George Lucas did about Star Wars?” Plus, discover seven more questions posed by speakers who all focus on the most valuable element in content. Continue reading →

The post 8 Big Questions From Content Marketing World to Ask Year Round appeared first on Content Marketing Institute.

Why Every Writer Needs an Email List

by Jeff Goins @ Goins, Writer

Mon Aug 07 03:00:19 PDT 2017

Every communicator wants her message to be heard. Every creative wants his art to be appreciated — right? But so many writers and artists don't get the attention they deserve. Why? Because they neglect the single-most important element to building a tribe. They forsake one simple, but essential online marketing asset:

The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber

by Robert Rose @ Content Marketing Institute

Fri Aug 18 03:00:02 PDT 2017

If audiences are the asset – how should we value them? Robert Rose shares an overview of a new framework – the audience valuation engine – that offers an asset-based approach to calculating the value per subscriber. Continue reading →

The post The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber appeared first on Content Marketing Institute.

How Financial Services Companies Build Relationships Through Content

by Dawn Papandrea @ Content Marketing Institute

Wed Aug 09 03:00:47 PDT 2017

As customer relationships evolve from in-person transactions to omnichannel engagement, consumer-facing banks and insurance companies have realized it’s time to step up their game. Here are some innovative examples. Continue reading →

The post How Financial Services Companies Build Relationships Through Content appeared first on Content Marketing Institute.

Local Links And Local SEO – A Full Guide

by Raul Harman @ Monitor Backlinks Blog

Wed Jul 27 02:41:54 PDT 2016

Today, a major internet marketing strategy cannot afford to neglect the local dimension. This essential level is not just a playground for pop-up shops to exploit, but a field of rich opportunities every business can snatch. Many entrepreneurs have realized this following the introduction of the Pigeon update in 2014, when reaching the top of ...

The post Local Links And Local SEO – A Full Guide appeared first on Monitor Backlinks Blog.

10 Questions You Should Answer Before Evaluating Marketing Automation Vendors

by John Hanson @ Content Marketing Institute

Tue Sep 05 03:00:03 PDT 2017

Don’t rely on marketing automation vendors to become the experts in your business processes, people, systems, and data. Get your house in order first. Answer these 10 questions before you evaluate marketing automation providers. Continue reading →

The post 10 Questions You Should Answer Before Evaluating Marketing Automation Vendors appeared first on Content Marketing Institute.

3 Reasons Your AdWords Traffic Is Not Qualified

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Tue Aug 08 11:15:46 PDT 2017

AdWords is one of the most predictable paid media channels. By using it, you’re focusing on people who show their intent in advertising platforms. Search traffic is growing by a lot. In 2014, marketers spent $23.44 billion in the search channel. That same figure for this year is already $32.32 billion, and it’s expected to […]

What If What We Know About Marketing Is What’s Holding Us Back?

by Joe Pulizzi @ Content Marketing Institute

Mon Aug 14 03:00:41 PDT 2017

Joe Pulizzi shares an excerpt from his and Robert Rose’s upcoming book – Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit. The duo reveals how most businesses approach marketing the wrong way. Continue reading →

The post What If What We Know About Marketing Is What’s Holding Us Back? appeared first on Content Marketing Institute.

How to Earn a Promotion in Marketing: Advice from Real Marketers [Twitter Interview]

by Sean Standberry @ LYFE Marketing

Fri Feb 27 08:08:18 PST 2015

The post How to Earn a Promotion in Marketing: Advice from Real Marketers [Twitter Interview] appeared first on LYFE Marketing.

Announcing: Local SEO Packages

by Kate Will @ denning e-solutions LLC

Wed Jul 19 17:02:43 PDT 2017

We are excited about a new product for small, local businesses. We are now offering a limited number of local SEO marketing packages. These packages will include the basic online marketing tasks that many small businesses don’t have either the … Continue reading →

The post Announcing: Local SEO Packages appeared first on denning e-solutions LLC.

6 SEO Best Practices for Events

by Shannon Walsh @ The Portent Blog: Internet Marketing with a Twist of Lemon

Tue Sep 05 11:29:15 PDT 2017

There are so many moving parts when running an event large or small that it’s easy to let online optimization be an afterthought. Sidelining SEO, however, means missing out on a lot of organic visitors and awareness. A solid organic presence makes a huge difference in attracting more attendees’ year after year. Here are five… Read More

The post 6 SEO Best Practices for Events appeared first on Portent.

How and Why (or Why Not) to Build a Chatbot

by Marcia Riefer Johnston @ Content Marketing Institute

Thu Aug 10 03:00:07 PDT 2017

Are you ready for the visitors of tomorrow? Will your customers be able to get superior answers to their questions with your content? If you’re not using – or at least investigating – chatbots, your enterprise may not be ready. Continue reading →

The post How and Why (or Why Not) to Build a Chatbot appeared first on Content Marketing Institute.

Screaming Frog SEO Spider Update – Version 8.0

by screamingfrog @ Screaming Frog

Tue Jul 18 02:01:45 PDT 2017

I’m excited to announce the release of Screaming Frog SEO Spider 8.0, codenamed internally as ‘All J’s must go’. Our team have been busy in development working on some exciting new features, so let’s get straight to it, and talk about what’s new in version 8.0. 1) Updated User Interface...

4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Fri Aug 18 11:35:39 PDT 2017

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top […]

Marketing Day: Becoming an analytical marketer, holiday shopping forecasts & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Fri Sep 01 13:15:35 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

How To Audit Backlinks In The SEO Spider

by screamingfrog @ Screaming Frog

Wed Sep 07 01:57:01 PDT 2016

There’s plenty of reasons you may wish to audit backlinks to a website, whether it’s to check the links are still live and passing link value, they’ve been removed or nofollowed after a link clean up, or you want to get more data on the links which Google Search Console...

Revamp Your SEO Strategy with Schema Markup and Structured Data

by Ruchi Pardal @ Monitor Backlinks Blog

Wed Dec 28 03:56:29 PST 2016

Schema markup is one of the most crucial yet least used optimization techniques in SEO. As reported on Search Engine Land, around 80 percent of websites haven’t yet implemented schema markup. However, it is something that can boost your website in the search engine result pages (SERPs), if you grasp its concept and method. According ...

The post Revamp Your SEO Strategy with Schema Markup and Structured Data appeared first on Monitor Backlinks Blog.

Screaming Frog SEO Spider Update – Version 7.0

by screamingfrog @ Screaming Frog

Mon Dec 12 02:38:50 PST 2016

I’m delighted to announce Screaming Frog SEO Spider version 7.0, codenamed internally as ‘Spiderman’. Since the release of rendered crawling in version 6.0, our development team have been busy working on more new and exciting features. Let’s take a look at what’s new in 7.0. 1) ‘Fetch & Render’ (Rendered...

Marketing Day: RhythmOne buys YuMe, link building campaigns & the duopoly dilemma

by Amy Gesenhues @ Marketing Day – Marketing Land

Wed Sep 06 13:00:14 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

How To Fetch & Render (Almost) Any Site

by screamingfrog @ Screaming Frog

Wed Apr 05 02:53:19 PDT 2017

From time to time, we’ve struggled to get access to Google Search Console quickly from a client to perform a fetch and render. Or, we’ve just wanted to perform a fetch and render on a third party site that isn’t verified to us, to understand how it renders, or test...

How To Use Link Bait To Attract New Leads

by Jonathon Ohayon @ Monitor Backlinks Blog

Wed Aug 31 00:30:35 PDT 2016

Link bait is content you have on your site that naturally attracts inbound links. Key word: NATURALLY. Everyone knows the importance of links for organic rankings. And everyone knows that BUILDING links can land you with a whopping penalty. So what’s left? Link Bait. Google’s own Matt Cutts thinks of link bait as “something interesting ...

The post How To Use Link Bait To Attract New Leads appeared first on Monitor Backlinks Blog.