SEOTips.ws

How to Create Effective Seasonal Content

by Nic Jolin @ The Search Agency

Tue Mar 14 03:00:18 PDT 2017

Seasonal content is a crucial aspect for businesses around the globe as many industries rely on the changing seasons, changing weather, holidays and other variations throughout the year to sell their products and services. The benefits of creating seasonal content include connecting with your user...

The post How to Create Effective Seasonal Content appeared first on The Search Agency.

Ask the Online Marketing Experts – Website Audits

by Simon Vreeswijk @

Tue Jan 12 11:02:03 PST 2016

For our first Victoria Web Marketing Meetup of 2016 we asked members to submit their website for review. We had a panel of Metamend technicians do quick audits of the sites and present their findings to the group. The beer was flowing at Vancouver Island Brewery, the appetizers were delicious and we had some great websites to audit.

The post Ask the Online Marketing Experts – Website Audits appeared first on .

Does Your Company’s Strategy Include Omni-Channel Marketing?

by brandogadmin @ Brandography

Mon May 15 06:53:24 PDT 2017

Google’s Mobile First Policy May Benefit Your Business

by Colleen Loos @ MAXBURST

Thu Jan 26 15:01:46 PST 2017

Google’s shift to mobile first is about trying to keep its users who search the internet happy. Google is in the process of testing its new mobile first indexing policy that will soon be in place. It matters because all businesses that have an online presence are subject to the effects of Google Search algorithms. […]

The post Google’s Mobile First Policy May Benefit Your Business appeared first on MAXBURST.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 08 13:00:34 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

Metamend is Hubspot Inbound Marketing Certified!

by Todd Hooge @

Mon Apr 04 08:38:55 PDT 2016

In today’s online environment inbound marketing is a powerful tool to reach prospective customers and lead them through your sales funnel. What is Inbound Marketing? Inbound is all about creating and sharing valuable, useful content with the world. This marketing strategy promotes a company or business through website content rather than through cold calling or advertisement. […]

The post Metamend is Hubspot Inbound Marketing Certified! appeared first on .

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 01 13:00:17 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

Tie Online Ads with Email and Direct Mail for the Best Results

by InfoUSA @ infoUSA

Tue May 16 10:39:22 PDT 2017

Smart marketers are finding the secret to successful marketing campaigns includes the addition of online display advertising, and it’s not difficult to understand why.

The post Tie Online Ads with Email and Direct Mail for the Best Results appeared first on infoUSA.

How Call Only Ads For Small Businesses Can Be A Game Changer

by Nick Marks @ Plush Marketing Agency

Fri Dec 30 10:28:28 PST 2016

The post How Call Only Ads For Small Businesses Can Be A Game Changer appeared first on Plush Marketing Agency.

One of the biggest concerns for a small business pursuing Google Adwords or other paid per click (PPC) advertising is the budget. Especially in competitive industries, a daily budget of $25 to $50 can get burned through quickly in a PPC campaign. Now that Google has really blurred the lines between paid, local and organic search results, gaining a non […]

The post How Call Only Ads For Small Businesses Can Be A Game Changer appeared first on Plush Marketing Agency.

5 Reasons Facebook is Becoming a Google Competitor in Local Search

by prosperousim @ Full Service Digital Marketing Agency| SEO-PPC-Social Media-Reputation

Fri Aug 11 13:30:46 PDT 2017

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Mon Sep 11 13:00:21 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

Build Your Business Reputation: The Power of Online Reviews

by Proceed Innovative @ Proceed Innovative

Mon Jun 19 15:25:57 PDT 2017

With the world of consumers going digital, all businesses, both small and large, must be ready for this transition. As the majority of consumers search online for local businesses, their online experience will also reflect their purchasing decision, thus, their online review.
Ultimately, businesses that do not currently offer their products or services online must be quick to establish their digital presence or be overcome by their competitors.

The post Build Your Business Reputation: The Power of Online Reviews appeared first on Proceed Innovative.

Oracle Commerce – Bird’s Eye View

by Vinod Kankaria @ Ziffity

Wed May 18 07:19:41 PDT 2016

Oracle Commerce is a leading eCommerce platform focused on providing a secure, performance driven and scalable architecture with unique features around hyper personalization, Omni-channel experience, segmented pricing, search, merchandising, seamless integration with third-party applications or channels, product management among others. Oracle Commerce Platform provides capability to deliver a unified buying experience across all touch points, […]

The post Oracle Commerce – Bird’s Eye View appeared first on Ziffity.

10 Things to Look for in a Social Media Strategist

by Carl Lefever @ Improve & Grow Internet Marketing Services

Mon Aug 28 01:31:48 PDT 2017

Social media is a platform that requires consistency to be effective. Used well, you can get incredible results from social marketing. Unfortunately, many organizations struggle to implement social marketing correctly. The most-mentioned content marketing challenge is finding the time and resources needed. This is where a social media strategist can make a big difference. A…

The post 10 Things to Look for in a Social Media Strategist appeared first on Improve & Grow Internet Marketing Services.

Winners and Losers of Phantom V

by Dirk Williams @ The Search Agency

Fri Feb 24 10:48:06 PST 2017

Google AI Team Channels Simone Giertz If you’re an SEO, in the weeks after the unconfirmed Phantom V wave, you might be calling RankBrain a shitty robot. But what’s really going on? During the later parts of February 2017, we’ve been watching the visibility –...

The post Winners and Losers of Phantom V appeared first on The Search Agency.

The Top 19 Free SEO Tools [Infographic]

by Paul Mergenhagen @ Mainstreethost

Mon Aug 14 03:15:15 PDT 2017

Discover Our Top 19 Free Tools for Successful SEO. Our recommended tools are distinguished by five categories:
Keyword research, On-page SEO, Technical SEO, Analytics and Marketing tag management

The post The Top 19 Free SEO Tools [Infographic] appeared first on Mainstreethost.

Content Marketing Strategy – Repurposing and Tracking

by Metamend @

Tue Feb 09 11:25:34 PST 2016

Topics covered in this Content Marketing Strategy – Repurposing and Tracking presentation include: What makes great, sharable content? How to get the most mileage from your content by repurposing What formats work best – text, video, slideshows, mp3 etc How will I know what my target market wants content-wise? Once I’ve produced an awesome, unique […]

The post Content Marketing Strategy – Repurposing and Tracking appeared first on .

Top 4 Online Marketing Trends We Anticipate for 2016

by DinaH @ Agile Search Marketing

Mon Jan 18 11:47:32 PST 2016

Over the past 3-5 years, the expectation has been that mobile would overtake desktop searches. In 2015, that expectation became a reality. In the same 3-5 years, the expectation was that local search would be more important than ever. Again, the expectation became a reality. 2015 was clearly a huge year in the digital world, […]

The post Top 4 Online Marketing Trends We Anticipate for 2016 appeared first on Agile Search Marketing.

Mobile First Index: Google Says Wait Until 2018

by Frank Vitovitch @ Catalyst Digital | Search Marketing & Social Media Agency

Fri Jun 16 05:53:44 PDT 2017

Last fall at his keynote at Pubcon, Gary Illyes sent the SEO world into a frenzy when he announced that Google would be launching a mobile first index and begin maintaining a secondary desktop index. Eight months later we’re still no closer to that mobile first index launching. This week at SMX Advanced Illyes said that it will now ... Continue Reading

The post Mobile First Index: Google Says Wait Until 2018 appeared first on Catalyst Digital | Search Marketing & Social Media Agency.

Why You Should Hire A Social Media Manager

by Nick Marks @ Plush Marketing Agency

Tue Nov 29 09:10:12 PST 2016

The post Why You Should Hire A Social Media Manager appeared first on Plush Marketing Agency.

Social media has changed the marketing landscape as well as how businesses interact with their customers online. The convergence of traditional media has provided channels for companies to engage their customer directly in different ways. In fact, the depth, in which you can go, to capitalize off the likes of Facebook, Twitter, Instagram and even YouTube, often can require as […]

The post Why You Should Hire A Social Media Manager appeared first on Plush Marketing Agency.

1+1=3: Catalyst and Bing’s Webinar Poll Results & Recording

by Catalyst Team @ Catalyst Digital | Search Marketing & Social Media Agency

Fri Aug 25 12:09:09 PDT 2017

Big things happen when you align your search marketing and TV campaigns. Stronger ROI, better engagement, more conversions, increased search volume, to name just a few. But, during our recent “1+1=3: Using Search to Amplify TV” webinar, Catalyst and Bing uncovered that many brands are missing out on this integration opportunity. During the webinar, we ... Continue Reading

The post 1+1=3: Catalyst and Bing’s Webinar Poll Results & Recording appeared first on Catalyst Digital | Search Marketing & Social Media Agency.

How to Close Out Summer Effectively with Labor Day Marketing

by Ryan Yaeger @ Blog – Mainstreethost

Mon Aug 28 05:00:15 PDT 2017

Labor Day is one of the top marketing occasions of the year, whether you have a brick and mortar location or sell products online. The key is to make sure that you’re appealing to your customer base in an engaging and attractive way that makes them want to buy.

The post How to Close Out Summer Effectively with Labor Day Marketing appeared first on Mainstreethost.

Content Marketing – Is it Dead?

by alankoen @ Agile Search Marketing

Wed Jun 01 16:30:49 PDT 2016

First in a series of upcoming video blogs, Alan Koenigsberg, Founder and CEO of Agile and Dina Hanna, Marketing Manager of Agile discuss the issue of content publishing. Some critics are saying the opposite of what was widely espoused just about two years ago, that content is king. Tips on how to effectively use content […]

The post Content Marketing – Is it Dead? appeared first on Agile Search Marketing.

Statistics Show Why your Company Should Have a Video Marketing Campaign

by Proceed Innovative @ Proceed Innovative

Fri Jun 23 00:10:45 PDT 2017

The old adage “content is king” still rings true when it comes to digital marketing, but the type of content that is most important is changing.  There is no doubt that text based content such as service pages, blog articles, press releases, and others are still very important, but online videos are quickly becoming the […]

The post Statistics Show Why your Company Should Have a Video Marketing Campaign appeared first on Proceed Innovative.

Harvest Grill – Google Rank Increases 484 Spots

by Brian Nagele @ SEO Digital Group

Sun Mar 19 09:33:34 PDT 2017

We are really excited with our progress on the new Harvest Seasonal Grill website SEO.  They switched to a new WordPress website in late February.  Google rank for important keywords were low to nonexistent.  We focused on important keyword phrases for general search like “restaurants nears radnor pa” as well as lead generating keywords for private events. Harvest quickly gained top ranking for most of our targeted pages.  Our SEO services focus on increasing rank and also generating more revenue potential for our clients.

Search Terms from Search Partners: Why eBay May Be Messing with You

by Lauren Ray @ SEOM

Fri Jul 21 07:51:06 PDT 2017

Post by Josh Pack, Google/Bing PPC Specialist at SEOM Interactive: As a PPC Specialist who works daily within Google AdWords, I  see some peculiar search terms from time to time. Most of the time, we have a chuckle at how some people search for products or services in strange ways, and then add a simple negative […]

The Key to Cracking Local Search in Australia

by Jordan Horsman @ Performics

Fri Jun 30 06:49:47 PDT 2017

Post by Jordan Horsman, SEO & Content Account Manager Local search is growing. According to Google, the internet is a key resource for finding local businesses, […]

The post The Key to Cracking Local Search in Australia appeared first on Performics.

Blogs Help Buyers Choose

by JLarson @ Dialog Marketing

Wed May 16 08:22:39 PDT 2012

Blog articles play a significant role in the following aspects of the purchase decision process, including deciding on a product/service, refining choices, getting support/answers, discovering products/services, gaining assurance on a purchase, being inspired to purchase and executing a purchase. (SOURCE: JUPITER RESEARCH, OCTOBER 2008)    

The post Blogs Help Buyers Choose appeared first on Dialog Marketing.

Facebook’s Call To Action Button on Pages – Are You Using It Yet?

by Joe Soto @ Revenue Inbound | Digital Marketing Agency

Sat Apr 15 13:28:22 PDT 2017

Facebook continues to impress with their amazing capability of coming up with powerful updates for their business users. The Call-To-Action button – Facebook’s recent update was certainly a key for...

The post Facebook’s Call To Action Button on Pages – Are You Using It Yet? appeared first on Revenue Inbound | Digital Marketing Agency.

How to Get the Most Return From Your PPC Strategy

by Carl Lefever @ Improve & Grow Internet Marketing Services

Tue Jul 04 12:07:09 PDT 2017

When it comes to marketing, you can always do better. With Google search results getting ever more ad-focused, now is the time to look at your PPC strategy. Is it as effective as it could be? Below, we’ll walk through some of the small changes you can make today that will give you the edge…

The post How to Get the Most Return From Your PPC Strategy appeared first on Improve & Grow Internet Marketing Services.

Apple Search Ads: Now Available in the UK

by Performics @ Performics

Tue May 23 08:42:23 PDT 2017

Apple is rolling out its Search Ads feature in the UK, marking the first expansion of the service since its US launch in September. These in-app […]

The post Apple Search Ads: Now Available in the UK appeared first on Performics.

Pinterest Pointers: What to Know Before Getting Started

by Catalyst Team @ Catalyst Digital | Search Marketing & Social Media Agency

Tue Aug 29 06:21:25 PDT 2017

With 175 million active users and two billion on-site searches per month, Pinterest is a force to be reckoned with. It’s strengthening its search functionality and advancing its advertising capabilities. Pinterest presents significant opportunities for brands of all shapes and sizes to drive awareness and sales. In fact, 55 percent of users shop for new ... Continue Reading

The post Pinterest Pointers: What to Know Before Getting Started appeared first on Catalyst Digital | Search Marketing & Social Media Agency.

The Importance of Email Preview Text

by Proceed Innovative @ Proceed Innovative

Fri Aug 18 10:58:35 PDT 2017

One of the most effective ways to improve the open rate of your email marketing campaigns is with preview text.  This guide explains what email preview text is, why it is important, and the best ways to use preview text to improve the open rate of your email marketing campaign. 

The post The Importance of Email Preview Text appeared first on Proceed Innovative.

How To Write Headlines That Get More Clicks and Conversions

by carl@improveandgrow.com @ Improve & Grow Internet Marketing Services

Mon May 22 05:43:49 PDT 2017

The key to success in creating more popular headlines that people will click is to be less of a preacher and more of a friend. The problem with some articles is that even if the content is groundbreaking, they take on a tone that is quite condescending, and end up being ignored. Take note that…

The post How To Write Headlines That Get More Clicks and Conversions appeared first on Improve & Grow Internet Marketing Services.

GSM Attorneys, Walnut Creek – Serving Clients and Our Communities

by alankoen @ Agile Search Marketing

Thu Sep 08 22:58:28 PDT 2016

Agile is pleased to call George, Schofield & McCormick, LLP a new client. Explore all seven practice areas at http://www.gsmattorneys.com . The lawyers of George, Schofield & McCormick, LLP have been successfully practicing law in the Bay Area for decades. Each of the principals serves their local community in a variety of ways— volunteering in the courts, […]

The post GSM Attorneys, Walnut Creek – Serving Clients and Our Communities appeared first on Agile Search Marketing.

SmartSearch Marketing. Our Unique Agency Environment

by Patricia Hursh @

Wed Jul 05 08:18:15 PDT 2017

What makes a digital marketing agency a great place to work?  How do you know if an agency environment is right for you?  And which firm offers the best fit given your individual goals and career aspirations?  Here is a summary of the unique agency environment we have built at SmartSearch Marketing. It All StartsLearn more

The post SmartSearch Marketing. Our Unique Agency Environment appeared first on .

Grow Your Business with a Video Marketing Campaign: The Power of YouTube

by Proceed Innovative @ Proceed Innovative

Thu Jul 13 16:19:40 PDT 2017

Proceed Innovative is a proud Google Partner and we host live events to reveal Google’s latest advances and product updates. This week’s presentation demonstrates the power of YouTube and how video marketing can benefit small businesses.

The post Grow Your Business with a Video Marketing Campaign: The Power of YouTube appeared first on Proceed Innovative.

Four Reasons Your Small Business Needs a Content Calendar Too

by Amanda Reimondo @ Blog – Mainstreethost

Mon Jul 17 07:28:56 PDT 2017

When it comes to developing a successful content marketing strategy, staying organized should be top of mind. Here are our top four reasons that every business needs a content calendar.

The post Four Reasons Your Small Business Needs a Content Calendar Too appeared first on Mainstreethost.

Facebook, Flexibility, and Friendships: An Intern’s Perspective

by DAYTA Team @ DAYTA Marketing

Thu Aug 24 07:06:22 PDT 2017

Sydney Caron Recently completed a summer internship with DAYTA Marketing. Hear all about her experience with DAYTA in our latest blog - written by Sydney!

Digital Advertising Update: Facebook To Stop Charging for Accidental Clicks

by Jason Wolbeck @ DAYTA Marketing

Fri Aug 11 07:58:52 PDT 2017

Facebook stops charging for accidental clicks from audience network and uses AI to detect fake ads, Pinterest opens up auto play video ads to all advertisers and Google announces a significant makeover to search ads.

Important Industrial Website Design Tips for Manufacturing Companies

by Peggy Owen @

Sun Mar 13 23:51:19 PDT 2016

As search engines continually release new algorithms, it has become increasingly important for companies to ensure that their website is able to keep up with emerging trends. Redesigning a website can be time-consuming and labor-intensive, particularly within the industrial and manufacturing sectors, where resources are often limited. It’s no wonder many companies view industrial website […]

The post Important Industrial Website Design Tips for Manufacturing Companies appeared first on .

The Future of Email is Interactive

by Charlene Hixon @ Smart Panda Labs

Fri Jun 30 04:14:24 PDT 2017

It’s been 46 years since Ray Tomlinson sent the first ever email. The history of email itself is a fascinating evolution, and the progress in email marketing, especially of late, has been exponential. As a CRM + database marketing expert at Smart Panda Labs, it’s my job to keep up with these rapid changes. With that […]

The post The Future of Email is Interactive appeared first on Smart Panda Labs.

Digital Advertising Update: Yelp Grows Advertising Capabilities With Local Audiences

by Jason Wolbeck @ DAYTA Marketing

Fri Sep 01 08:09:58 PDT 2017

Facebook bans Pages sharing fake news from buying ads, Yelp tries custom audiences push and Google introduces 'Searches' card & new Landing Page Report while releasing changes to sitelinks and ad rotations.

Personable is profitable: A case to rethink your content marketing strategy

by Jen Schrauben @

Fri Aug 11 16:45:05 PDT 2017

Content marketing strategies are great for delivering information but often fail at really connecting with the reader. Columnist Jen Schrauben makes the case for incorporating friendlier, more authentic content into your overall strategy.

The post Personable is profitable: A case to rethink your content marketing strategy appeared first on .

How to Close Out Summer Effectively with Labor Day Marketing

by Ryan Yaeger @ Mainstreethost

Mon Aug 28 05:00:15 PDT 2017

Labor Day is one of the top marketing occasions of the year, whether you have a brick and mortar location or sell products online. The key is to make sure that you’re appealing to your customer base in an engaging and attractive way that makes them want to buy.

The post How to Close Out Summer Effectively with Labor Day Marketing appeared first on Mainstreethost.

5 Critical Marketing Strategies You Need To Be Using

by prosperousim @ Full Service Digital Marketing Agency| SEO-PPC-Social Media-Reputation

Fri Sep 15 13:56:03 PDT 2017

Use Both On-Site SEO & Off-Site SEO for Inbound Marketing

by Elea Kabaluk @ THAT Agency

Tue May 24 18:43:23 PDT 2016

Inbound marketing is the act of advertising for your site through many different traffic channels and directives, such as video, blogs and podcasts, whitepapers, newsletters,...

The post Use Both On-Site SEO & Off-Site SEO for Inbound Marketing appeared first on THAT Agency.

Make an SEM Audit Part of Your 2017 Goals

by Lisa Martino @ Smart Panda Labs

Wed Feb 22 06:30:30 PST 2017

As a Google Premier Partner, Smart Panda Labs is often asked to play the role of a third party auditor. This means conducting a thorough review of a company’s existing PPC accounts. The impetus for an audit varies from client to client—sometimes they want insight on how well their marketing team (or agency) is doing. Other […]

The post Make an SEM Audit Part of Your 2017 Goals appeared first on Smart Panda Labs.

B2B Social Media Marketing

by DinaH @ Agile Search Marketing

Mon Oct 26 07:00:10 PDT 2015

Social media marketing is consistently regarded as a priority for B2C companies but not as frequently for B2B companies. Underutilized by B2B’s, social media is a powerful tool for many reasons...

The post B2B Social Media Marketing appeared first on Agile Search Marketing.

Simple Steps You Can Take to Improve Your Website’s Ranking

by Colleen Loos @ MAXBURST

Mon Apr 24 04:18:21 PDT 2017

Look closely and you’ll find when it comes to ranking high in SERPs, quality makes all the difference. It’s still true that the first page in the search engine results pages (SERPs) gets the most traffic and the most clicks. Many times, if searchers don’t find what they need fast, instead of looking through dozens […]

The post Simple Steps You Can Take to Improve Your Website’s Ranking appeared first on MAXBURST.

Digital Marketing News You Need to Know

by Casey Kurlander @ THAT Agency

Mon Jan 18 09:34:38 PST 2016

1. You can now watch live Periscope broadcasts on Twitter without ever leaving the app. This functionality is initially rolling out on iOS, but will...

The post Digital Marketing News You Need to Know appeared first on THAT Agency.

Digital Marketing News You Need to Know

by Casey Kurlander @ THAT Agency

Sun Mar 06 23:23:36 PST 2016

Happy Monday! Kick off your week with our latest edition of what’s hot and happening in the world of digital marketing. To help you stay...

The post Digital Marketing News You Need to Know appeared first on THAT Agency.

Using Heatmaps to Increase Website Conversion Rate

by Sam Cyrus @ Return On Now

Thu Sep 14 10:10:10 PDT 2017

The following post is copyrighted by Return On Now - Austin Internet Marketing Consulting Services

Welcome to this guest post about heatmaps. Many digital marketers are trying out a variety of new tools to see what has the biggest positive impact on their website and conversion rate. Every owner wants to know if their site’s architecture and design are giving them the best results. Is the website getting visitors to…

The post Using Heatmaps to Increase Website Conversion Rate appeared first on Return On Now.

3.5 Tips For Making The Sale To Internet Leads For Home Service Businesses [video]

by Jack Jostes @ Ramblin Jackson, Inc.

Thu Sep 14 08:16:06 PDT 2017

So you’ve got some inbound leads from your website. Now it’s time to make the sale with these 3.5 tips for home service businesses!

The post 3.5 Tips For Making The Sale To Internet Leads For Home Service Businesses [video] appeared first on Ramblin Jackson, Inc..

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Wed Sep 06 13:00:08 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

3 Local Ranking Factors Search Engines Uses To Determine Your Local Rank

by Nick Marks @ Plush Marketing Agency

Tue Apr 25 10:14:19 PDT 2017

The post 3 Local Ranking Factors Search Engines Uses To Determine Your Local Rank appeared first on Plush Marketing Agency.

Focus On The Following Local Ranking Factors To Win At Local Search Relevance Google uses a combination of local ranking factors to determine the relevance of your business. The type of service your company provides plays a big role in determining relevance. During each search, Google uses several relevance signals to calculate which businesses would “best” match what the user is […]

The post 3 Local Ranking Factors Search Engines Uses To Determine Your Local Rank appeared first on Plush Marketing Agency.

Google Updates: How They Affect SEO Campaigns in 2017

by Charlie Brown @ Return On Now

Tue Aug 01 10:31:46 PDT 2017

The following post is copyrighted by Return On Now - Austin Internet Marketing Consulting Services

Google changes its search algorithm frequently. But it is easy to overlook when changes happen, because Google does not announce it in most cases. The onus is on online marketers to detect the change, typically by witnessing noticeable changes in SEO performance after the fact. If you find some erratic SEO performance shifts and can’t…

The post Google Updates: How They Affect SEO Campaigns in 2017 appeared first on Return On Now.

Building Brand Awareness with Snapchat Geofilters

by Amanda Reimondo @ Blog – Mainstreethost

Tue Sep 12 03:48:27 PDT 2017

On-demand Geofilters make Snapchat a powerful marketing tool for businesses looking to engage with customers and increase brand awareness.

The post Building Brand Awareness with Snapchat Geofilters appeared first on Mainstreethost.

How Industrial Websites Can Reap Benefits of How-to Guides

by Prasson Gupta @

Mon Feb 29 05:47:40 PST 2016

How-to guides can be highly effective for helping to boost industrial SEO. While business-to-consumer websites have witnessed tremendous success with these marketing tools, how-to guides can also provide great benefits for B2B industry content marketing. The Benefits of How-to Guides for Industrial SEO For instance, a well-written how-to guide can help your company show off […]

The post How Industrial Websites Can Reap Benefits of How-to Guides appeared first on .

Google’s New Look & How Your Business is Effected

by DinaH @ Agile Search Marketing

Thu Mar 10 02:00:10 PST 2016

What do we know about Google’s algorithm changes? Not much! All we DO know is that Google is a search engine, and therefore, their goal is to perfect the user experience in the customer’s search. If the user searches and doesn’t click on the first organic listing or the advertisements, this is considered a failure […]

The post Google’s New Look & How Your Business is Effected appeared first on Agile Search Marketing.

The Top 19 Free SEO Tools [Infographic]

by Paul Mergenhagen @ Blog – Mainstreethost

Mon Aug 14 03:15:15 PDT 2017

Discover Our Top 19 Free Tools for Successful SEO. Our recommended tools are distinguished by five categories:
Keyword research, On-page SEO, Technical SEO, Analytics and Marketing tag management

The post The Top 19 Free SEO Tools [Infographic] appeared first on Mainstreethost.

AMP vs. Progressive Web Apps: Which is Right for Me?

by Sacha Moufarrege @ The Search Agency

Tue Sep 05 09:32:57 PDT 2017

With mobile-first indexing in full swing and the web being driven primarily by mobile searches, businesses can no longer afford to fall behind with their mobile web presence. Separate mobile subdomains are now largely a thing of the past and ordinary responsive websites may be...

The post AMP vs. Progressive Web Apps: Which is Right for Me? appeared first on The Search Agency.

Oracle EBS and Oracle Commerce Integration

by Vinod Kankaria @ Ziffity

Fri Feb 12 07:45:08 PST 2016

Oracle EBS (E-Business Suite) is a comprehensive suite of integrated business applications that helps manage information about customers, products, catalog, discount policies, pricing, contracts, inventory, invoices, customer service, logistics, human capital, financial management etc. Oracle Commerce (ATG + Endeca) is an end-to-end eCommerce platform focused on providing personalized experience to shoppers and can be leveraged […]

The post Oracle EBS and Oracle Commerce Integration appeared first on Ziffity.

How to Optimize a Product Landing Page for Max ROI

by Carl Lefever @ Improve & Grow Internet Marketing Services

Wed Jul 12 06:46:44 PDT 2017

Digital marketing should be at the heart of every product launch. After all, the internet is where most people spend their time. Just look around you – people are consistently using their tablets, smartphones, and laptops. It almost seems as if folks would prefer to shop, communicate and work virtually than in real life. And…

The post How to Optimize a Product Landing Page for Max ROI appeared first on Improve & Grow Internet Marketing Services.

The Age of Amazon

by Catalyst Team @ Catalyst Digital | Search Marketing & Social Media Agency

Fri Sep 08 05:49:43 PDT 2017

Strategies to Maximize Visibility and Sales within Amazon.com Amazon has become a hugely dominant presence within the digital landscape, and its growth is set to continue. Already, 55% of consumers start their product searches on Amazon. Join us on September 20th in New York City for this Catalyst-ClickZ breakfast briefing event, gain access to exclusive new ... Continue Reading

The post The Age of Amazon appeared first on Catalyst Digital | Search Marketing & Social Media Agency.

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Thu Sep 14 13:05:12 PDT 2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

2017 Email Marketing Trends and the Future of Email Marketing

by Proceed Innovative @ Proceed Innovative

Tue Jul 25 16:22:17 PDT 2017

This guide covers the top email marketing trends of 2017 as well as future trends predicted by experts in the field. Email marketing is an important element of digital marketing campaigns that is here to stay.

The post 2017 Email Marketing Trends and the Future of Email Marketing appeared first on Proceed Innovative.

10 Reasons Why B2B Companies Must Invest in PPC Campaigns

by Peggy Owen @

Tue Jan 19 23:19:36 PST 2016

There are numerous reasons why B2B companies should consider implementing a pay-per-click marketing program. In many cases, however, business-to-business companies struggle to understand how to incorporate a B2B industry PPC strategy, and are therefore reluctant to allocate a budget toward a PPC campaign. Below are just a few reasons to consider incorporating PPC as part […]

The post 10 Reasons Why B2B Companies Must Invest in PPC Campaigns appeared first on .

15 Web Design Basics that Will Convert Readers into Leads

by Brian Childers @ Foxxr

Wed Dec 21 05:07:20 PST 2016

This article was originally written at foxxr.com

SEO campaigns, social media marketing, and a plethora of other elements of a strong online presence are constantly competing for the attention and the investment dollars of online businesses, but optimizing your website remains the core to creating a high conversion rate. Optimal web design is often thought of almost

The post 15 Web Design Basics that Will Convert Readers into Leads appeared first on Foxxr.

The Best Content for E-Commerce Websites

by Nic Jolin @ The Search Agency

Wed Jul 19 10:11:49 PDT 2017

Regardless of the products or services you sell on your e-commerce website, an effective content marketing strategy is a great way to market your brand in addition to the products you sell. While having this type of strategy is not something highly regarded as a...

The post The Best Content for E-Commerce Websites appeared first on The Search Agency.

SEOM Welcomes 4M Communication to the Family!

by Danielle Forte @ SEOM

Fri Mar 10 05:49:59 PST 2017

4M Communication is a full-service public relations agency and the newest division of SEOM Interactive.  At SEOM, we’ve been offering public relations services to our clients for the past three years. However, in the last year or so, our owner, Mark noticed that the requests for PR had been increasing. It became apparent that there […]

Email Marketing: What’s Old is New Again

by Ryan Yaeger @ Blog – Mainstreethost

Tue Jun 27 13:27:45 PDT 2017

Tamagotchi pets, Crystal Pepsi, Zima: it seems like all of our favorites from the ‘90s are making comebacks in 2017, and it’s true of email, too.

The post Email Marketing: What’s Old is New Again appeared first on Mainstreethost.

Agile Search Marketing Featured on Clutch

by alankoen @ Agile Search Marketing

Tue Apr 11 09:47:53 PDT 2017

Remember when there was no Google? Remember when all of marketing a company was on billboards and in newspapers? We do too. While that all exists and is a player in a company’s success, there are a couple new behemoths playing in the game of marketing. A company’s SEO can be a way to rapidly […]

The post Agile Search Marketing Featured on Clutch appeared first on Agile Search Marketing.

Google Posts Help Small Businesses Win At Local SEO Marketing

by Nick Marks @ Plush Marketing Agency

Sat Jul 29 12:02:36 PDT 2017

The post Google Posts Help Small Businesses Win At Local SEO Marketing appeared first on Plush Marketing Agency.

What are Google Posts? Google posts are a new feature for businesses that have setup and manage their Google My Business listing. Google posts are displayed in the knowledge graph panel (as seen below) of a search result.  These posts appear in search results when the company or brand name is used in a Google search. Think of this new […]

The post Google Posts Help Small Businesses Win At Local SEO Marketing appeared first on Plush Marketing Agency.

When Big Companies Don’t Play Fair: A Lesson in SEO

by Mary Hayes @ The Search Agency

Mon May 08 11:15:13 PDT 2017

Mom always said that life’s not fair, and we’ve all learned the hard way that even when we do everything right, things don’t always go our way. Nowhere is this more true than in the world of SEO, where some big corporations can practice old...

The post When Big Companies Don’t Play Fair: A Lesson in SEO appeared first on The Search Agency.

2017 Digital Marketing To Do List

by Brian Nagele @ SEO Digital Group

Thu Jan 26 05:44:19 PST 2017

It’s a new year and the world around us changes evermore rapidly when it comes to keeping up with marketing trends and technology for your business. We break down the top items you’ll need to focus on right now to improve your top line revenue this year.   1. Goals – Have a Purpose   This is the #1 area where most businesses fail in their marketing efforts.  It’s like driving your car with no destination in mind.  It’s sounds silly, but a majority of businesses are not planning properly and setting goals, then tracking their progress towards the goals. I’m not just talking about top line revenue goals like, “We need to gross $3 million this year.”  Yes, that’s a goal and it’s a great start, but how are you going to get there?  Especially if you only did $2 million in 2016? So where can you improve? Can we set specific goals to grow the business? Improve marketing and lead generation?  Expand into a new business line?  Target an additional industry with our service offerings? Invest in Facebook Ads or Adwords campaigns for targeted marketing audiences?   2.  Tracking and Return on Investment (ROI)   What is a lead worth to your business?  What is the life time value of your customers? You learned to set your goals above.  Now let’s run programs to meet those goals and track which pieces of the programs are getting the best results, for a profit. If you can see through analytics that spending $10 on a pay per click ad with Facebook generated $200 in business for you, how much would you continue to spend on that Facebook ad?  The answer is “All of it until you are sold out!”  Because it’s working, you can see it in the tracking, so scale it up. ...

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SEO Content Gap Analysis Explained

by Joe Goers @

Tue Aug 29 19:38:57 PDT 2017

If you’re fairly new to SEO you may have heard colleagues throwing around the phrase “content gap analysis”. If hearing those words causes your heart rate to increase or your palms to sweat — then we have you covered. Consider this a Beginner’s Guide to SEO and Content. Here are 5 important things to know…Learn more

The post SEO Content Gap Analysis Explained appeared first on .

Increase Lead to Close Rate with SEO

by JLarson @ Dialog Marketing

Wed May 16 08:29:38 PDT 2012

SEO & Direct Traffic leads have the highest lead to close rates for developing customers; more than 2x the rate of paid search, 4x the rate of social media and more than 7x the rate of outbound media.

The post Increase Lead to Close Rate with SEO appeared first on Dialog Marketing.

Keyword Research Tools

by Lauren Ray @ SEOM

Wed Sep 06 06:25:00 PDT 2017

Every business owner should know what terms they want to be found for via search and the necessary steps to rank for those terms, but they also need an understanding of how their customers are actually searching for their product or service. How? Keyword research, of course! It’s one of the biggest steps a small […]

Is Your Brand Safe on GDN?

by Mila Lazarevic @ The Search Agency

Wed Apr 26 13:25:30 PDT 2017

The short answer: It can be. Brand safety has become the latest buzz phrase among agencies and advertisers alike, with major brands having knee-jerk reactions upon discovering slews of grossly irrelevant, low-quality, borderline fraudulent ad placements –- and rightfully so. After all, if spending exorbitant...

The post Is Your Brand Safe on GDN? appeared first on The Search Agency.

Online B2B Marketing Strategies for Industrial Manufacturers and Distributors

by Peggy Owen @

Wed Feb 03 22:33:16 PST 2016

For industrial manufacturers and distributors, B2B industrial marketing can sometimes be a bit confusing. While it is still important to drive highly targeted traffic, the process of doing so can be somewhat different than with business-to-consumer marketing. Below, we cover some tips for online marketing for manufacturers. Making Use of Google Base Among the most […]

The post Online B2B Marketing Strategies for Industrial Manufacturers and Distributors appeared first on .

Google Disavow Tool: Is It Still Useful for Off-Page #SEO?

by Tommy Landry @ Return On Now

Tue Jul 25 07:30:05 PDT 2017

The following post is copyrighted by Return On Now - Austin Internet Marketing Consulting Services

Anyone who understands Google’s stance on off-page SEO should be familiar with the Google Disavow Tool. The Disavow Tool was originally offered to help webmasters and SEO consultants provide feedback directly to Google about link cleanup efforts. Why were we all cleaning up our links you ask? Surely you’ve heard of Google Penguin. If you…

The post Google Disavow Tool: Is It Still Useful for Off-Page #SEO? appeared first on Return On Now.

How To Audit Backlinks In The SEO Spider

by screamingfrog @ Screaming Frog

Wed Sep 07 01:57:01 PDT 2016

There’s plenty of reasons you may wish to audit backlinks to a website, whether it’s to check the links are still live and passing link value, they’ve been removed or nofollowed after a link clean up, or you want to get more data on the links which Google Search Console...

Is your SEO agency a hero or a bum just taking money?

by Brian Nagele @ SEO Digital Group

Fri Feb 10 11:49:34 PST 2017

There are many self proclaimed SEO guru company’s, consultants and agencies out there.  So how do you cut through the crap and figure out if your agency is working on your interests or just their monthly check? I’m not claiming to be the best at digital marketing.  I am constantly learning and improving my craft to be the best I can be. Having said that, I have been running into a tremendous amount of businesses that already have an “SEO Guy” when I meet with them.  Fair enough. Already have an “SEO Guy”? Investigate here to see if your website SEO Guy is helping your business or not. We all need Search Engine Optimization and I’m glad you took the first step to doing something about it.  Its essential to most of our businesses in acquiring new customers. Do you wonder if its working?  Do you know how to see if your “SEO Guy” is doing a good job? I need to also say, SEO is a long term solution.  Rising in ranks rarely happens over night, it usually takes a few months.  If your SEO Guy just started a few weeks ago, give them another month or so to get moving.  Its a lot of up front work for the first few weeks.  Then it picks up steam in month three to six, if properly set up.   Here is my 3 step test for your current SEO agency   Most websites I come across only rank for their own business brand name.  Not their service offerings for which customers are searching. This blog post covers just the very basics of SEO and not all the facets involved to competitively rank your website.  If you are paying an “SEO Guy” and do not pass this test, time to shop for another “SEO...

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Why and How Should I Use Video?

by Michelle Fazenbaker @ Millennium Marketing Solutions

Wed Jul 12 13:21:26 PDT 2017

Did you know that YouTube is the world’s second largest search engine? There are one billion hours watched daily, not including the video advertisements, cooking demonstrations, and how-to videos that you see when you scroll through Facebook. By the end of 2017, video will account for 69% of all consumer internet traffic, according to Cisco. […]

The post Why and How Should I Use Video? appeared first on Millennium Marketing Solutions.

Importance of Conversion Rates for Manufacturing Industry and How to Measure Them

by Peggy Owen @

Sun Mar 06 22:32:30 PST 2016

It’s only natural for businesses to want to know how they compare with competitors, and that remains true in the manufacturing industry, as well. Many manufacturing firms want to know how they can accurately determine how they are performing against their peers. Learning how to correctly determine your B2B conversion rate, as well as how […]

The post Importance of Conversion Rates for Manufacturing Industry and How to Measure Them appeared first on .

How to Find a Good B2B Digital Marketing Agency

by Peggy Owen @

Thu Jan 28 22:58:54 PST 2016

As the B2B market becomes increasingly competitive, it has become more and more important for companies providing business-to-business services to ensure that they have strong marketing strategies in place. Yet for many B2B companies, strategic market planning remains a challenge. Finding an experienced B2B digital marketing company can help you boost results, including traffic and […]

The post How to Find a Good B2B Digital Marketing Agency appeared first on .

Word of Mouth – Still Rules the Marketing Word

by prosperousim @ Full Service Digital Marketing Agency| SEO-PPC-Social Media-Reputation

Thu Aug 03 11:56:53 PDT 2017

Join Us at Our Google Bites on Video Marketing

by Kelley Trosko @ Millennium Marketing Solutions

Wed Jun 28 12:49:54 PDT 2017

Did you know that 80% of your online visitors will watch a video, while only 20% will actually read content? Join us Wednesday, July 12 from 11:30 am – 1 pm for a Google video marketing seminar on how to grow your business using creative and captivating video! Improve your ROI and provide your customers […]

The post Join Us at Our Google Bites on Video Marketing appeared first on Millennium Marketing Solutions.

The Long and Short of Voice Search

by Barkha Shah @ The Search Agency

Wed Apr 12 15:53:56 PDT 2017

Virtual assistants, voice commands and artificial intelligence are all driving a huge change in the online search industry. Based on available statistics, 20%-25% of searches on Google apps /Android phones are voice-based and Comscore has predicted that by 2020 that number will increase to 50%....

The post The Long and Short of Voice Search appeared first on The Search Agency.

How to Boost Your Booth Traffic

by Debra May @ Millennium Marketing Solutions

Wed Aug 09 11:55:21 PDT 2017

Want to exhibit like a pro this trade show season? Before you decide to commit to a trade show, it’s very important to establish a solid plan to make it as successful as possible, which is why we’re here to help! While a trade show helps you increase your brand’s awareness, it’s also great for […]

The post How to Boost Your Booth Traffic appeared first on Millennium Marketing Solutions.

Your Marketing, Beyond Limits

by webixi @ WebIXI

Sun Jun 18 12:59:54 PDT 2017

The post Your Marketing, Beyond Limits appeared first on WebIXI.

Four Reasons Your Small Business Needs a Content Calendar Too

by Amanda Reimondo @ Mainstreethost

Mon Jul 17 07:28:56 PDT 2017

When it comes to developing a successful content marketing strategy, staying organized should be top of mind. Here are our top four reasons that every business needs a content calendar.

The post Four Reasons Your Small Business Needs a Content Calendar Too appeared first on Mainstreethost.

Content Marketing Strategy for Industrial Manufacturers and Distributors

by Peggy Owen @

Tue Jan 26 22:26:19 PST 2016

For most industrial manufacturers and distributors, it can be difficult to rise above the competition. One of the reasons this can be so challenging for distributors is that their competition typically has the same type of inventory. As a result, industrial B2B website content tends to be quite similar, which can make it difficult to […]

The post Content Marketing Strategy for Industrial Manufacturers and Distributors appeared first on .

12 SEO Business Mistakes (and How to Avoid Them)

by Carl Lefever @ Improve & Grow Internet Marketing Services

Mon Aug 14 10:23:47 PDT 2017

Learning SEO, which stands for search engine optimization, is a complicated process if you are not already familiar with how it works. The Internet is cluttered with articles illustrating how to incorporate SEO into your business. You probably already know how to strengthen your SEO to some extent, but we’ll cover some ways to help you…

The post 12 SEO Business Mistakes (and How to Avoid Them) appeared first on Improve & Grow Internet Marketing Services.

How the American Disabilities Act Affects Your Business’s Website

by Leo Herrera @ Arcalea

Tue Aug 08 07:00:21 PDT 2017

The American Disabilities Act of 1990 Originally passed in 1990, the American Disabilities Act (ADA) was the America’s first comprehensive civil rights law that protected those with disabilities, prohibiting “discrimination in employment, public services, public accommodations, and telecommunications.” Since then, websites all over the Internet have been taking steps to comply with the act. The Act […]

The post How the American Disabilities Act Affects Your Business’s Website appeared first on Arcalea.

How to Build SEO Strategies Effectively

by Team Arcalea @ Arcalea

Mon Aug 07 09:26:05 PDT 2017

SEO, or Search Engine Optimization, is a process that enables the growth of visibility in non-paid results of search engines. Composed of both technical and creative elements, SEO companies aim to drive traffic on websites, to improve rankings, and to build greater awareness in search engines. Aside from making your website more search-engine friendly, SEO […]

The post How to Build SEO Strategies Effectively appeared first on Arcalea.

Podcast: GroupM’s Social Life

by tshapiro @ Catalyst Digital | Search Marketing & Social Media Agency

Mon Jun 19 18:42:54 PDT 2017

The post Podcast: GroupM’s Social Life appeared first on Catalyst Digital | Search Marketing & Social Media Agency.

Five Marketing Tasks for the Dog Days of Summer

by Amanda Reimondo @ Mainstreethost

Mon Aug 21 03:47:27 PDT 2017

Every dog has his day – and today is yours! Enjoy our five marketing tasks to complete during the dog days of summer

The post Five Marketing Tasks for the Dog Days of Summer appeared first on Mainstreethost.

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Thu Sep 07 13:00:35 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

Don’t Neglect Your Google My Business Listing

by Eron Cohen @ Millennium Marketing Solutions

Thu Jul 06 13:28:19 PDT 2017

Recently, I did a search for an apartment complex in Gaithersburg, Maryland. As Google often does in response to a local search, they presented me with a knowledge graph of the property as part of the search results. Rather than show me a photo of the apartments or the exterior, I was shown an overflowing […]

The post Don’t Neglect Your Google My Business Listing appeared first on Millennium Marketing Solutions.

How Local SEO Services Work

by Brian Childers @ Foxxr

Mon Feb 27 11:07:38 PST 2017

This article was originally written at foxxr.com

Marketers across the country are finding that the use of SEO in their business is becoming more significant every year. It’s no secret that traditional print advertising budgets for small business are taking a back door to online marketing through search engines and social media. This study from MarketingDive.com showed

The post How Local SEO Services Work appeared first on Foxxr.

Make Your Website Landing Pages Stand Out and Convert

by Brian Childers @ Foxxr

Tue Nov 15 13:30:21 PST 2016

This article was originally written at foxxr.com

A high-performance landing page is the crucial link between your paid and organic search ads and your business’ website. By equipping your website with the best converting landing pages, you greatly increase your visitor traffic and your overall sales. Below, we list 11 landing page conversion tips, gleaned from numerous

The post Make Your Website Landing Pages Stand Out and Convert appeared first on Foxxr.

Put Your Best Content Forward with Google Posts

by Ryan Yaeger @ Blog – Mainstreethost

Tue Aug 08 03:57:40 PDT 2017

Google Post snippets are a new way that Google has enhanced the capabilities of Google My Business to help small businesses promote their content, events and other highlights within search results.

The post Put Your Best Content Forward with Google Posts appeared first on Mainstreethost.

Oracle Endeca Commerce – An Overview

by Sajish Balan @ Ziffity

Thu May 05 07:59:09 PDT 2016

On-Site Search for any eCommerce application is very vital as it is found that 60% of the users leave the site after a poor search experience. Oracle Endeca Commerce is an eCommerce search engine that is renowned to provide personalized search experience and is a pioneer of the faceted search feature that helps users to […]

The post Oracle Endeca Commerce – An Overview appeared first on Ziffity.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Wed Sep 13 13:10:07 PDT 2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

Turn Your Website into a Year-Round Marketing Powerhouse

by MAXBURST Web Design @ MAXBURST

Tue Dec 20 02:57:12 PST 2016

Use a few simple “secrets” to get your website discovered on the big World Wide Web. You know you’ve created something special. You’ve already developed great products and services, yet, running a successful business doesn’t stop there. Now you have to let as many people as possible know how they can buy what you’re selling. […]

The post Turn Your Website into a Year-Round Marketing Powerhouse appeared first on MAXBURST.

Email Marketing vs Social Media – the Pros and Cons

by webixi @ WebIXI

Fri Apr 14 18:21:39 PDT 2017

The post Email Marketing vs Social Media – the Pros and Cons appeared first on WebIXI.

Got the Link-Building Blues? You Might Have a Case of Authority Metric Blindness

by Christina Elghazi @ The Search Agency

Mon Apr 24 10:38:32 PDT 2017

Any of my colleagues here at The Search Agency can attest to the fact that I’m a big fan of authority metrics -– specifically, Majestic’s Flow Metrics. Whether I’m auditing a client backlink profile, lifting a manual penalty, or training my team, you can put...

The post Got the Link-Building Blues? You Might Have a Case of Authority Metric Blindness appeared first on The Search Agency.

Global Performance Marketing Agency, Performics, Launches in New Zealand

by Performics @ Performics

Mon Jul 31 13:57:18 PDT 2017

Performics New Zealand launched on August 1, 2017 giving local market clients access to an expanded digital service offering and global performance marketing expertise. Performics offers […]

The post Global Performance Marketing Agency, Performics, Launches in New Zealand appeared first on Performics.

SEO for writers

by Launch Brigade @ Launch Brigade

Thu Jun 08 14:07:57 PDT 2017

Why Every Writer Should Have a Basic Understanding of SEO By Jenn Virskus Storyteller To many writers, search engine optimization is something their editors will take care of. To some, SEO is the enemy of good writing—a practice that demands keywords be stuffed into your carefully crafted sentences and paragraphs. Both are wrong. Search engine […]

The post SEO for writers appeared first on Launch Brigade.

9 Reasons Why You Need Conversion Tracking Right Now

by Carl Lefever @ Improve & Grow Internet Marketing Services

Wed Jul 26 14:34:04 PDT 2017

Every business wants to convert clients. Building relationships and getting traffic means nothing if it doesn’t make a sale, right? And, let’s face it… while green with envy, you’ve heard other company’s success stories. Stuff like “This company increased their sales leads by 350%!” or “This business increased online B2B lead generation by 252%!” So why not…

The post 9 Reasons Why You Need Conversion Tracking Right Now appeared first on Improve & Grow Internet Marketing Services.

Five Marketing Tasks for the Dog Days of Summer

by Amanda Reimondo @ Blog – Mainstreethost

Mon Aug 21 03:47:27 PDT 2017

Every dog has his day – and today is yours! Enjoy our five marketing tasks to complete during the dog days of summer

The post Five Marketing Tasks for the Dog Days of Summer appeared first on Mainstreethost.

How Startups Can Avoid Making Common Marketing Errors

by Steph Mojica @ MAXBURST

Fri Aug 18 13:47:12 PDT 2017

Like a falling domino, one certain type of marketing error can eventually flatten a company. When running a website, startups often blur the duties of marketing teams and web developers. The most noticeable side effect is a reduced bottom-line and revenue. It’s vital to understand how the roles of the developer and marketer differ. When […]

The post How Startups Can Avoid Making Common Marketing Errors appeared first on MAXBURST.

7 Ways to Get Big Returns From Targeted Email Marketing

by Carl Lefever @ Improve & Grow Internet Marketing Services

Mon Jun 05 13:45:39 PDT 2017

How much time per week are you spending on your targeted email marketing campaigns? An hour? Maybe even less? Even if you’re spending 5 hours or more every week, not utilizing the right strategies your email campaigns might be falling right on their collective faces. To be a targeted email marketing expert, you need to…

The post 7 Ways to Get Big Returns From Targeted Email Marketing appeared first on Improve & Grow Internet Marketing Services.

Foxxr to Host Google Workshops – Get Your Business Online

by Brian Childers @ Foxxr

Wed Aug 02 15:57:42 PDT 2017

This article was originally written at foxxr.com

Foxxr Digital Marketing is helping small businesses grow their presence online with Get Your Business Online workshops, which will feature lessons for local businesses to Get Found on Google Search and Maps. The workshop series will be hosted on Wednesdays twice per month beginning August 9th through December 20th in

The post Foxxr to Host Google Workshops – Get Your Business Online appeared first on Foxxr.

Email Marketing: What’s Old is New Again

by Ryan Yaeger @ Mainstreethost

Tue Jun 27 13:27:45 PDT 2017

Tamagotchi pets, Crystal Pepsi, Zima: it seems like all of our favorites from the ‘90s are making comebacks in 2017, and it’s true of email, too.

The post Email Marketing: What’s Old is New Again appeared first on Mainstreethost.

Soft Launching our New Name and New Brand

by alankoen @ Agile Search Marketing

Thu Feb 16 17:18:34 PST 2017

February 16, 2017 Today, Agile Search Marketing is pleased to announce a soft-launch of it’s new name and brand — Agile Digital Marketing. The new name and website will accompany launches of a new division and an educational program focused on the basics of search engine optimization (SEO) and how SEO fits into the overall […]

The post Soft Launching our New Name and New Brand appeared first on Agile Search Marketing.

Optimizing Your Website for Google Quick Answer Boxes

by Dan Honkanen @

Mon Dec 19 15:23:29 PST 2016

For the person doing the Googling, Google Quick Answer Boxes are great—they provide concise, simple answers to a wide range of search queries and places them right at the top of the search engine’s first page. For the person trying to be found on Google, however, Google Quick Answer Boxes act as a bit of […]

The post Optimizing Your Website for Google Quick Answer Boxes appeared first on .

Sales Oriented Social Media Strategy for B2B and Industrial Businesses

by Peggy Owen @

Tue Feb 23 22:54:35 PST 2016

Most social media marketing tips tend to be geared toward the business-to-consumer crowd. Even so, business-to-business companies can still benefit from a strong social media marketing strategy. The problem is that most manufacturing companies do not know how to optimize a B2B social media strategy. Below, we cover several industrial social media tips that can […]

The post Sales Oriented Social Media Strategy for B2B and Industrial Businesses appeared first on .

Who We Help

by Tom Demers @ Measured SEM

Fri Dec 10 03:06:40 PST 2010

We Offer Search Engine Optimization (SEO) Services Pay-Per Click (PPC) Management Services (AdWords, adCenter, etc.) Specialized Blog Strategy, Content Creation & Link Building Services All with a relentless focus on driving results for your business

Consumers CHOOSE On Organic Links

by JLarson @ Dialog Marketing

Mon Jun 04 10:09:13 PDT 2012

70% of the links search users click on are organic—not paid. On-page and off-page SEO strategies are a critical part of any marketing budget. (SOURCE: MARKETINGSHERPA, FEBRUARY 2007)

The post Consumers CHOOSE On Organic Links appeared first on Dialog Marketing.

How Google Remarketing Works

by Brian Childers @ Foxxr

Wed Sep 06 09:30:08 PDT 2017

This article was originally written at foxxr.com

Do you sometimes feel like the Internet knows what you are thinking? That whenever you are thinking about that pair of shoes you were researching on Amazon, they follow you around on different websites as an advertisement. It’s as if Google can read your mind. Actually, it’s Google retargeting you

The post How Google Remarketing Works appeared first on Foxxr.

Bing Business Listing | How To Setup Your Free Listing

by Nick Marks @ Plush Marketing Agency

Thu Mar 30 12:57:37 PDT 2017

The post Bing Business Listing | How To Setup Your Free Listing appeared first on Plush Marketing Agency.

Bing Business Listing Step By Step Guide 1) Go to Bing Places and click the GET STARTED button to setup your FREE Bing business listing. 2) Start by searching for either your business phone number or company name and address. Then select the “Search” button. 3) Select the “Claim Business” link in the listing results. If you are a new […]

The post Bing Business Listing | How To Setup Your Free Listing appeared first on Plush Marketing Agency.

How to Minimize Risk Of a Negative SEO Attack on Your Website

by Brenda Berg @ Return On Now

Tue Aug 22 08:22:13 PDT 2017

The following post is copyrighted by Return On Now - Austin Internet Marketing Consulting Services

No matter whether your website represents a business, a startup, a blog, an informative page, or anything else, SEO is the air that keeps your website stay afloat. The search engine giants are constantly updated and redefining their guidelines to state what’s important when it comes to reaching the top of the results pages. There…

The post How to Minimize Risk Of a Negative SEO Attack on Your Website appeared first on Return On Now.

Stop Spending So Much Money and Wasted Time on Social Media Management

by Joe Soto @ Revenue Inbound | Digital Marketing Agency

Mon Apr 03 09:21:56 PDT 2017

It’s true. Social media management has become a big waste of time, particularly for small business owners. Your expertise is your product or service, whether you are an massage therapist,...

The post Stop Spending So Much Money and Wasted Time on Social Media Management appeared first on Revenue Inbound | Digital Marketing Agency.

Web Design Elements That Help Drive Traffic for B2B

by Evans Walsh @ Return On Now

Tue Jul 18 08:22:37 PDT 2017

The following post is copyrighted by Return On Now - Austin Internet Marketing Consulting Services

For improving traffic to your B2B website, there are various digital marketing methods available that can drive results. Some of the most common tactics worth mentioning methods include email campaigns, direct mailers, and social media marketing. If you are not receiving enough leads, here are some critical elements that you can affect right on the…

The post Web Design Elements That Help Drive Traffic for B2B appeared first on Return On Now.

Building Brand Awareness with Snapchat Geofilters

by Amanda Reimondo @ Mainstreethost

Tue Sep 12 03:48:27 PDT 2017

On-demand Geofilters make Snapchat a powerful marketing tool for businesses looking to engage with customers and increase brand awareness.

The post Building Brand Awareness with Snapchat Geofilters appeared first on Mainstreethost.

Grow Your Client Base with Direct Mail

by InfoUSA @ infoUSA

Tue Mar 21 08:14:05 PDT 2017

Direct Mail Marketing from InfoUSA is the perfect way to find new clients. In fact, we’ve been helping people just like you take advantage of direct mail services, and its benefits, for a long time.

The post Grow Your Client Base with Direct Mail appeared first on infoUSA.

Tips to Leverage True Power of LinkedIn for B2B Industrial Companies

by Peggy Owen @

Tue Feb 16 22:03:11 PST 2016

Whether you have an existing website or are launching a new website, your company can take advantage of a number of benefits by leveraging the power of LinkedIn. Widely regarded as the preferred social media network of choice for businesses of all types, LinkedIn offers a variety of methods for building your brand, as well […]

The post Tips to Leverage True Power of LinkedIn for B2B Industrial Companies appeared first on .

ROI Revolution: Highlights & Webinar Recording

by Catalyst Team @ Catalyst Digital | Search Marketing & Social Media Agency

Thu Jul 13 08:49:34 PDT 2017

Are you still counting Likes and Followers? Feel like the more effort you put into social media, the less you get out? If so, you are hardly alone. Many marketers are frustrated with the lack of ROI from their social campaigns. But the truth is, social media can really pay off – if done correctly. ... Continue Reading

The post ROI Revolution: Highlights & Webinar Recording appeared first on Catalyst Digital | Search Marketing & Social Media Agency.

Put Your Best Content Forward with Google Posts

by Ryan Yaeger @ Mainstreethost

Tue Aug 08 03:57:40 PDT 2017

Google Post snippets are a new way that Google has enhanced the capabilities of Google My Business to help small businesses promote their content, events and other highlights within search results.

The post Put Your Best Content Forward with Google Posts appeared first on Mainstreethost.

Are Online Directories Still Relevant to Your SEO Strategy?

by Todd Hooge @

Mon Dec 21 08:27:05 PST 2015

About 20 years ago, as the Internet was really taking off, businesses flocked to the idea of having a website. And as more and more businesses got on board, the Internet got crowded - fast. There became a desperate need for a way to catalog all of the information that was being published at breakneck speed. Search engines worked fine, but they weren’t great. They weren’t robust enough, and websites weren’t detailed enough. Things were still in their infancy. Enter the online business directory.

The post Are Online Directories Still Relevant to Your SEO Strategy? appeared first on .

Web Design for Tech Company in Maryland | Internet Marketing Services

by Nick Marks @ Plush Marketing Agency

Tue May 30 08:51:03 PDT 2017

The post Web Design for Tech Company in Maryland | Internet Marketing Services appeared first on Plush Marketing Agency.

Peterson Technologies is a leading information technology business located in Jessup, Maryland. Their previous website was outdated and didn’t adhere to the new standards of Google’s responsiveness base on screen size. We met Peterson Tech at their office to get an understanding of their business and office environment. We found that they were a top tier IT company that works […]

The post Web Design for Tech Company in Maryland | Internet Marketing Services appeared first on Plush Marketing Agency.

Digital Marketing News You Need to Know

by Casey Kurlander @ THAT Agency

Fri Mar 25 09:29:07 PDT 2016

Happy Monday! We hope everyone had a great Easter weekend. Start your week with our latest edition of what’s hot and happening in the world...

The post Digital Marketing News You Need to Know appeared first on THAT Agency.

Are You Retailer? Don’t Miss Our Upcoming Google Bites Event!

by Kelley Trosko @ Millennium Marketing Solutions

Thu Jul 27 13:22:09 PDT 2017

Need help marketing your retail business? Join us for a thought provoking seminar on Digital Marketing for the Retail Industry. In today’s digital world, the shopping process continues to evolve, affecting buyers’ path to purchase and ultimately the conversion. Our Google Partner speakers will explain how retailers can get ahead by adjusting their advertising strategies […]

The post Are You Retailer? Don’t Miss Our Upcoming Google Bites Event! appeared first on Millennium Marketing Solutions.

Enhance & Protect Reputation Using SEO

by alankoen @ Agile Search Marketing

Thu Oct 15 09:34:25 PDT 2015

In this article, posted on LinkedIn Pulse in October 2015, learn how Agile’s approach to SEO actually enhances and preserves reputation — this applies to both a person’s reputation (business owner, author, speaker, politician, etc.) as well as a businesses reputation. https://www.linkedin.com/pulse/three-steps-enhance-reputation-using-seo-alan-koenigsberg?trk=pulse_spock-articles

The post Enhance & Protect Reputation Using SEO appeared first on Agile Search Marketing.

Web Design Maryland | Electrician Company | Internet Marketing Services

by Nick Marks @ Plush Marketing Agency

Thu Jun 29 09:38:45 PDT 2017

The post Web Design Maryland | Electrician Company | Internet Marketing Services appeared first on Plush Marketing Agency.

Electrical Connections is a top rated electrician company located in Gaithersburg Maryland. As this company continues to grow it was time to restructure the website and to clean up the user experience. There was also a lot of new content to be added to the site as part of our new content initiative. Electrical Connections provides a number of important […]

The post Web Design Maryland | Electrician Company | Internet Marketing Services appeared first on Plush Marketing Agency.

Mobile Phone Search

by JLarson @ Dialog Marketing

Sat Mar 14 09:05:07 PDT 2015

Mobile Phone Search – Mobile Friendly SEO Mobile phone search is the newest apple in Google’s eye. Pigeon, Penguin, Hummingbird and other algorithm updates affecting SEO and internet marketing have affected many businesses over the past couple of years – often causing sleepless nights. Here’s a heads up from the official Google Webmaster’s Central Blog […]

The post Mobile Phone Search appeared first on Dialog Marketing.

Re-launch of Backs etc website

by Sumobaby @ Sumobaby Digital

Mon Apr 24 03:32:15 PDT 2017

Sumobaby recently re-launched the website for osteopathy and functional movement practice Backs Etc. This fantastic looking mobile responsive website has been very well received by its customers. Early indicators suggest an improvement in discoverability in search engines so we’ll need to wait a little while to see the impact in traffic figures. More information can be […]

The post Re-launch of Backs etc website appeared first on Sumobaby Digital.

Restaurant Photography Shoot at Mosaic Bistro

by Nick Marks @ Plush Marketing Agency

Mon Feb 27 12:01:28 PST 2017

The post Restaurant Photography Shoot at Mosaic Bistro appeared first on Plush Marketing Agency.

Last week we had a restaurant photography shoot at Mosaic Bistro and Bar in Rockville, MD. The restaurant has recently been remodeled and the owner wanted to have high quality photographed images of specific dishes from the menu. Images are important to many restaurants these days, as they can use them on their website, for print marketing and across the […]

The post Restaurant Photography Shoot at Mosaic Bistro appeared first on Plush Marketing Agency.

SEO Services: Spotting Bad Content

by JLarson @ Dialog Marketing

Fri Nov 02 15:13:33 PDT 2012

When it comes to SEO, content is KING! SEO, or Search Engine Optimization, is comprised of good blog posts, case studies, white papers, or other content-heavy pages on your site will naturally contain relevant keywords and is more likely to attract inbound links. However, content must be relevant, useful and readable for humans. Often times, […]

The post SEO Services: Spotting Bad Content appeared first on Dialog Marketing.

Top 4 Reasons Why #Hashtags Matter

by Jamie Heathcote @ Millennium Marketing Solutions

Wed Jun 28 13:21:48 PDT 2017

Hashtags are everywhere, or in case you haven’t made it to the 21st century, it used to be the pound sign. You see this tic-tac-toe board on Facebook, Twitter, Pinterest, Instagram, at events, and even on commercials and movie trailers. You might find yourself wondering, “What’s the deal with these hashtags?” Don’t worry, you’re not […]

The post Top 4 Reasons Why #Hashtags Matter appeared first on Millennium Marketing Solutions.

3 Key SEO Trends For 2017

by Eugen Donhauser @ Performics

Wed May 24 06:09:13 PDT 2017

Post by Eugen Donhauser, Performance Content Account Executive Search engine optimization (SEO) is a cost-effective way to maintain and promote your brand’s online presence. A clearly […]

The post 3 Key SEO Trends For 2017 appeared first on Performics.

SEO is Farming, Facebook Ads & Google Adwords are Hunting

by Brian Nagele @ SEO Digital Group

Sun Mar 19 10:11:55 PDT 2017

When it comes to digital marketing, my opinion is strong on integrating both long term and short term tactics to help a business grow. SEO – Search Engine Optimization – Long Term Search engine Optimization usually takes time to gain rank on the first page for Google and Bing search results.  This long term strategy, when properly executed, pays off for many months and years.  Having your business listed in the top 5 to 10 spots on important keyword searches will gain you more traffic and hopefully more customers. It takes weeks, if not months or longer to gain first page rank.  There are many factors involved and competition for the keywords is something you will need to understand.  The more competitive keywords you target the longer it might take to rank.  It is absolutely worth the wait and you should start this tactic now, if you have not already. Google Adwords – Short Term Google Adwords are a quick way to buy clicks and show up on top for competitive keywords.  Use Adwords while you are trying to rank organically.  You will see immediate results, but it is not cheap.  You will pay per click each time someone clicks your search ad, so make sure the landing page they hit is designed properly to convert. I suggest using a Google Certified Partner to execute your Adwords campaigns.  You could waste a lot of money trying to figure out Adwords and how to optimize their keyword phrase matching versus broad match. Facebook Ads – Short Term Facebook advertising is incredible for short term marketing wins.  We have great success running ads targeting custom audiences and interest groups.  Don’t confuse Facebook Ads with boosting page posts though.  I personally feel that page post boost are a waste of money if you are...

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Small Business SEO: Your Questions Answered

by Eron Cohen @ Millennium Marketing Solutions

Thu Jul 20 12:07:42 PDT 2017

Search Engine Optimization (SEO) is complicated and competitive. Everyone with a website has the same question: How do I get my content on the first page of the Google search results page so that I can garner the most possible traffic. The answer is not straightforward, and because of the way Google’s algorithm changes it […]

The post Small Business SEO: Your Questions Answered appeared first on Millennium Marketing Solutions.

4 Reasons Why Your SEO Competitors are Outranking You in Organic Search

by Bryan Stenslokken @

Thu Aug 10 17:01:36 PDT 2017

There are many reasons why your SEO competitors could be outranking you in organic search. Content, backlinks, page speed, and technical aspects (robots.txt, XML sitemaps etc.) are all things you should consider investigating to determine why your competitors are outperforming you. Let’s dive in. Content Textual content is one of the first things search engineLearn more

The post 4 Reasons Why Your SEO Competitors are Outranking You in Organic Search appeared first on .

Management of SEO or PPC: Why Not Both?

by Charlie Brown @ Return On Now

Tue Jul 11 08:27:52 PDT 2017

The following post is copyrighted by Return On Now - Austin Internet Marketing Consulting Services

The latest research shows that your company profits most when your SEO and PPC teams work together. Are you sure that is happening? Is your PPC campaign generating profits, or is it just another expense for your company? Have you locally optimized your campaign for mobile devices? Today we will find out how to can…

The post Management of SEO or PPC: Why Not Both? appeared first on Return On Now.

Best Free Local Citation Websites for Google Maps Optimization

by Brian Nagele @ SEO Digital Group

Sat Aug 12 15:22:27 PDT 2017

One of the first things we do for our clients is check their footprint with citation websites and directories for business listings.  This low hanging fruit is one of the primary drivers behind Google Maps listing results and it helps with organic search. The basics behind the formula are spreading your business NAP (Name, Address, Phone Number) and website to reputable local listing websites. We have compiled a list of the best free citation websites to post your local business info and earn better results in the google map results. There are many more citation sites available, but they mostly all require payment or are difficult to post a listing. For the full list of citation sites go to this page and download the spreadsheet

How Manufacturing and Distributing Industries can Leverage the Power of Videos Marketing

by Peggy Owen @

Tue Mar 01 23:28:28 PST 2016

Video marketing has rapidly become a popular way of driving traffic to a website and gain the attention of prospects, but manufacturing companies often struggle with the best way to incorporate video marketing into their overall industrial marketing strategies. Below, we explore some of the best and most effective ways you can make use of manufacturer video promotion […]

The post How Manufacturing and Distributing Industries can Leverage the Power of Videos Marketing appeared first on .

Save Your Seat for Our next Lunch & Learn on Company Stores

by Janice Tippett @ Millennium Marketing Solutions

Fri Aug 11 13:30:10 PDT 2017

At our Lunch & Learn on Company Stores on Wednesday, September 15 from 11:30 am to 2 pm, learn how to control your brand, budget, and content. Online Marketing Company Stores are gaining popularity with organizations that have more than one office location, a large sales team, or multiple franchises. Who should attend: Leaders who […]

The post Save Your Seat for Our next Lunch & Learn on Company Stores appeared first on Millennium Marketing Solutions.

How to Create Amazing Infographics

by Joe Soto @ Revenue Inbound | Digital Marketing Agency

Sun Jun 04 08:09:16 PDT 2017

Infographics are an important way for you to drive more traffic to your website. Brands have been using static imagery for years to increase engagement on social media, in emails,...

The post How to Create Amazing Infographics appeared first on Revenue Inbound | Digital Marketing Agency.

10 Ways to Get More Instagram Followers

by Nabeena Mali @ Return On Now

Tue Aug 15 08:15:53 PDT 2017

The following post is copyrighted by Return On Now - Austin Internet Marketing Consulting Services

We are beyond the point where we can deny the immense influence of Instagram. Though people originally believed that Instagram was mostly for individual accounts, we’ve come to learn the marketing opportunities it holds for businesses and companies. Using the platform for your business can boost growth, awareness, engagement, and interaction with your target audience,…

The post 10 Ways to Get More Instagram Followers appeared first on Return On Now.

How to Use Reviews to Improve Customer Service [video]

by Kyle May @ Ramblin Jackson, Inc.

Fri Jul 28 11:35:28 PDT 2017

Watch today's video with Jack and Jeffrey Magner to find out how your business can use customer reviews to improve your customer service! Watch the video!

The post How to Use Reviews to Improve Customer Service [video] appeared first on Ramblin Jackson, Inc..

PPC Ads Removed from the Right-Hand Google SERPs

by Elea Kabaluk @ THAT Agency

Thu Mar 24 06:50:50 PDT 2016

Google has been making quite a few changes to the main SERPs (Search Engine Results Pages) in recent months. In an effort to “clean up”...

The post PPC Ads Removed from the Right-Hand Google SERPs appeared first on THAT Agency.

Penguin 4.0 Released by Google – Will Come As A Relief to Certain Website Owners

by alankoen @ Agile Search Marketing

Mon Oct 10 11:23:12 PDT 2016

On September 23, 2016 Google launched Penguin 4.0. This article answers two questions: 1) What is Penguin? and 2) Why does it’s release (the final release in a series of releases since 2012) come as a relief to certain website owners? Google launched the Penguin software update to its core algorithm in 2012 and has […]

The post Penguin 4.0 Released by Google – Will Come As A Relief to Certain Website Owners appeared first on Agile Search Marketing.

Tips on How to Define the Main Purpose of Your Website

by Colleen Loos @ MAXBURST

Tue Feb 28 15:14:49 PST 2017

Research makes a purposeful website, and a website with a goal becomes a useful tool for its visitors. Your website is your primary online presence, the “Internet face” of your business. It’s the trusted website where anyone can go to learn about your offerings. To better serve your prospects and customers, your website must have […]

The post Tips on How to Define the Main Purpose of Your Website appeared first on MAXBURST.

10 Ways to Incorporate Social Media into Your Trade Show

by Jamie Heathcote @ Millennium Marketing Solutions

Fri Aug 04 12:13:17 PDT 2017

With much anticipation, trade show season is fast-approaching! There are many ways to boost your booth traffic and put your business out there before, during, and after the show. Integrating social media into your trade show and event marketing plan is a great way to enhance your business’ presence. Our social media, promotional product, and trade […]

The post 10 Ways to Incorporate Social Media into Your Trade Show appeared first on Millennium Marketing Solutions.

SEO’s Oft-Misunderstood Underdog: Metadata

by Daniel Dell-Cornejo @ The Search Agency

Thu Mar 09 02:00:45 PST 2017

Over the course of SEO’s long and ever-changing history, we’ve seen the perceived value of metadata slowly chipped away by Google update after Google update. First it was the meta keywords tag, left dying in the gutter and now barely hanging on as a simple...

The post SEO’s Oft-Misunderstood Underdog: Metadata appeared first on The Search Agency.

Does Making a Website Mobile-Friendly Have a Universally Positive Impact on Mobile Traffic?

by rand @ Rand's Blog

Sat Aug 15 11:42:47 PDT 2015

From October of 2004 to April of 2015, Moz’s website remained entirely mobile-unfriendly. The experience on mobile, tablet, and desktop devices was the same, and if your screen was small, you had to pinch and zoom. Many of our readers complained and many more wondered why a technology company in the web marketing field would […]

The post Does Making a Website Mobile-Friendly Have a Universally Positive Impact on Mobile Traffic? appeared first on Rand's Blog.

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Tue Sep 05 13:00:56 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

Google Gets A Happy Birthday

by alankoen @ Agile Search Marketing

Tue Sep 27 16:58:10 PDT 2016

Google Turns 18 9.27.16 Granted there may be up to 4 different days (and we’ve heard 8) Google could celebrate, nevertheless Happy Birthday Google. Who would have guessed that AltaVista and Yahoo! would be dwarfed by the slicker Google search engine back in 1998. As you may (or may not) recall, Yahoo! delivered a table […]

The post Google Gets A Happy Birthday appeared first on Agile Search Marketing.

AdWords Ad Extensions – One Best Practice Doesn’t Fit All Case Study

by Skip Lefever @ Improve & Grow Internet Marketing Services

Wed Sep 13 10:46:39 PDT 2017

If you have worked with a Google Account Strategist on your AdWords account(s) anytime in the recent past, you were probably strongly encouraged to use all the available ad extensions all of the time for your PPC search campaigns. Using Ad Extensions has the potential to accomplish several things, including to increase the size of…

The post AdWords Ad Extensions – One Best Practice Doesn’t Fit All Case Study appeared first on Improve & Grow Internet Marketing Services.

Spotting Black Hat SEO Services

by JLarson @ Dialog Marketing

Fri Nov 09 08:40:56 PST 2012

SEO professionals and internet marketers have many methods of achieving higher rankings for a website. However, not all techniques are considered good practices. Bending the conventional “rules” established by search engines is called “black hat” SEO services. And, while black hat SEO is not technically illegal, it is discouraged by Common Black Hat SEO Services […]

The post Spotting Black Hat SEO Services appeared first on Dialog Marketing.

Foxxr Rolls Out Ad Hoc Website Changes & Repair Service

by Brian Childers @ Foxxr

Tue Jul 04 14:53:47 PDT 2017

This article was originally written at foxxr.com

  In an effort to better serve local businesses and clients not participating on Foxxr’s monthly SEO plans, we created a new department for quick website fixes, repairs and maintenance. Our new team of highly skilled developers typically turn around requests in 3-10 business days at the very affordable rate

The post Foxxr Rolls Out Ad Hoc Website Changes & Repair Service appeared first on Foxxr.

Digital Marketing News You Need to Know

by Casey Kurlander @ THAT Agency

Mon Feb 08 08:21:33 PST 2016

Welcome to our latest edition of what’s hot and happening in the world of digital marketing. To help you stay up to date with digital...

The post Digital Marketing News You Need to Know appeared first on THAT Agency.

What Do Attendees Want from Marketing Conferences?

by rand @ Rand's Blog

Sun Dec 20 22:35:29 PST 2015

Over the course of a few days in mid-December, I ran a survey asking folks about their experiences at conferences and events in the marketing world. 248 people replied, primarily via Twitter, Google+, and LinkedIn. Despite the small number of questions, I found the responses immensely valuable and quite interesting. A few even caught me […]

The post What Do Attendees Want from Marketing Conferences? appeared first on Rand's Blog.

Media Planning Tips

by Lauren McDonagh @ Capitol Media Solutions

Wed Aug 23 05:00:28 PDT 2017

Losing focus on what’s important?  Here are a few media planning tips to help you stay on track! Research shows […]

The post Media Planning Tips appeared first on Capitol Media Solutions.

Top 3 Items for Trade Shows

by Aaron Peach @ Millennium Marketing Solutions

Tue Aug 01 12:17:22 PDT 2017

Trade show season is coming! While everyone is scrambling to get ready, make sure you’re ahead of the game with the latest and greatest promotional products to have at your next event! An estimated 83% of consumers like receiving a promotional product with an advertising message and after receiving a promotional product, 85% of consumers […]

The post Top 3 Items for Trade Shows appeared first on Millennium Marketing Solutions.

A Case Study in Google’s Use of Visit & Click Data

by rand @ Rand's Blog

Fri Jun 30 11:59:13 PDT 2017

There’s still a weirdly large percent of the SEO and web marketing worlds that, despite overwhelming evidence, don’t believe that Google is collecting or using visit, engagement, click-through or clickstream data. This week, we stumbled across a superb example of the search giant doing just that, so I had to share. Something funny happens when […]

The post A Case Study in Google’s Use of Visit & Click Data appeared first on Rand's Blog.

Diversity in Digital

by Catalyst Team @ Catalyst Digital | Search Marketing & Social Media Agency

Mon Jul 10 12:18:00 PDT 2017

Diversity in digital marketing is a powerful force that can drive your brand, agency, or career forward by combining perspectives and ideas from a reservoir of diverse experiences that you cannot realize or understand on your own. And, in our increasingly interconnected world, it’s a requirement for stronger problem solving, greater creative thinking, and better ... Continue Reading

The post Diversity in Digital appeared first on Catalyst Digital | Search Marketing & Social Media Agency.

22 Ways To Analyse Logs Using The Log File Analyser

by screamingfrog @ Screaming Frog

Wed Apr 12 02:48:45 PDT 2017

Log Files are an incredibly powerful, yet underutilised way to gain valuable insights about how each search engine crawls your site. They allow you to see exactly what the search engines have experienced, over a period of time. Logs remove the guesswork, and the data allows you to view exactly...

SmartSearch Marketing is Hiring Paid Media Experts

by Patricia Hursh @

Wed Jul 05 08:16:40 PDT 2017

SmartSearch Marketing is one of the fastest growing agencies in the digital marketing industry, and we’re looking for exceptional people to join our team of seasoned professionals.  We are currently hiring paid media experts.  Interested?  Read on… Career Opportunity SmartSearch Marketing is currently looking for a Senior Paid Media Specialist. The Senior Paid Media SpecialistLearn more

The post SmartSearch Marketing is Hiring Paid Media Experts appeared first on .

Blogging Increases Inbound Links

by JLarson @ Dialog Marketing

Wed May 16 08:25:05 PDT 2012

Companies that blog have 97% more inbound links. Inbound organic links can include directories, blogs, videos, published articles and many other sources. SOURCE: STATE OF INBOUND MARKETING LEAD GENERATION REPORT, 2011

The post Blogging Increases Inbound Links appeared first on Dialog Marketing.

Data and Tools to Identify, Target, and Execute Your Message

by InfoUSA @ infoUSA

Tue May 16 10:39:17 PDT 2017

Multi-channel marketing, sometimes called integrated marketing, continues to set foot as the top industry strategy to maximize interactions with your targeted audience.

The post Data and Tools to Identify, Target, and Execute Your Message appeared first on infoUSA.

Marketo Domain Mistake: Highlights and Preventative Measures

by Leo Herrera @ Arcalea

Mon Aug 21 08:36:13 PDT 2017

Every website has a domain name that helps to form its identity. Over time, this domain name can become extremely valuable, not only emotionally, but also digitally. The digital equity behind a domain name impacts the website’s success in nearly every area, including search engine optimization (SEO) and social media marketing (SMM). Despite its importance, […]

The post Marketo Domain Mistake: Highlights and Preventative Measures appeared first on Arcalea.

SEO Needed For Organic Search Success

by JLarson @ Dialog Marketing

Tue Jan 08 19:18:51 PST 2013

SEO activity must be constant and varied. Too often businesses see that as a “pitch” used by internet marketing firms build billing and sell services. The fact is search engines are constantly adjusting their algorithms to improve search outcomes for their users. This happens daily. Not weekly or monthly, buy daily. As a result, a […]

The post SEO Needed For Organic Search Success appeared first on Dialog Marketing.

4 Methods for Improving Conversion Rates

by Shamir Duverseau @ Smart Panda Labs

Thu Aug 24 09:51:46 PDT 2017

Conversion rate optimization— it’s a mouthful. It’s also a science and an art … and frankly, a lot of work. But few aspects of your digital marketing strategy are more important than this cumbersome term. Our crowd of friends at Wikipedia define conversion rate optimization (CRO) as, “a system for increasing the percentage of visitors […]

The post 4 Methods for Improving Conversion Rates appeared first on Smart Panda Labs.

Digital Marketing Firm Affected by Unknown Algorithm Update

by Lauren Ray @ SEOM

Thu Apr 27 00:10:45 PDT 2017

Last Thursday was anything but normal in Bucks County, Pennsylvania. After a sudden and unexpected algorithm update, the agency noticed something wasn’t quite right at SEOM Interactive. Computer screens began glowing green; office supplies floated away from their places on desks; there was a force in the air no one could recognize. But in a […]

The Search Agency Predicts the Future of Voice Search

by The Search Agency @ The Search Agency

Mon Jun 05 10:13:49 PDT 2017

Voice search is new, exciting and a bit of a Wild West as consumers and marketers try to figure out what this new paradigm means and how it will change our lives. We here at The Search Agency are looking ahead and asking ourselves, “How...

The post The Search Agency Predicts the Future of Voice Search appeared first on The Search Agency.

Search & Social Integration: A Toolkit for Getting Started [WEBINAR]

by Catalyst Team @ Catalyst Digital | Search Marketing & Social Media Agency

Tue Sep 05 08:51:23 PDT 2017

The Power of Marketing Integration ROAS can increase by 30% when search and social efforts align. So, why haven’t more brands integrated search and social yet? You’re probably thinking because it’s easier said than done. And you’re right, it’s no easy feat! At Catalyst, we’ve been in your shoes. We know that integrating search and ... Continue Reading

The post Search & Social Integration: A Toolkit for Getting Started [WEBINAR] appeared first on Catalyst Digital | Search Marketing & Social Media Agency.

A Look at the Keyword Research Tool Universe in 2015

by rand @ Rand's Blog

Tue Nov 24 22:05:40 PST 2015

In 2015, I’ve been pretty obsessed with keyword research and the tools web marketers are using to do it. I’ve made no secret of the fact that I’m working with Russ Jones (after our SERPscape acquisition) and a small team at Moz to build something in this space (and it’s now live! Moz’s new keyword research […]

The post A Look at the Keyword Research Tool Universe in 2015 appeared first on Rand's Blog.

7 Tips to Boost Social Media Engagement for Businesses

by Sharon Conwell @ Return On Now

Tue Aug 29 08:15:39 PDT 2017

The following post is copyrighted by Return On Now - Austin Internet Marketing Consulting Services

As a business owner or marketer, you are surely already fully aware of the importance that social media has as a component of your marketing campaigns. Facebook alone is leading the way with over 2 billion active users, so I don’t have to tell you that this market is huge. So you’ve got your content…

The post 7 Tips to Boost Social Media Engagement for Businesses appeared first on Return On Now.

How Inbound Marketing Is Essential to Better SERP Results

by Elea Kabaluk @ THAT Agency

Mon May 16 09:59:18 PDT 2016

Search Engine Optimization tactics have been evolving tremendously over the past several years. This is seen clearly within Google Analytics, when our ability to review...

The post How Inbound Marketing Is Essential to Better SERP Results appeared first on THAT Agency.

Google Message Helps Small Businesses Increase Customer Service

by Nick Marks @ Plush Marketing Agency

Thu Aug 31 09:58:44 PDT 2017

The post Google Message Helps Small Businesses Increase Customer Service appeared first on Plush Marketing Agency.

Google My Business has added yet another feature called Google Message to help small business owners connect with their customers. This feature is now apart of you Google business listing (see below) next to the call, directions and website button. Now your customers have the option to text you (or the manager of your Google My Business account) to ask […]

The post Google Message Helps Small Businesses Increase Customer Service appeared first on Plush Marketing Agency.

Google Impression Share Calculation Change

by Stu Beurskens @ Performics

Wed Jul 19 09:37:36 PDT 2017

Post by Stu Beurskens, Search Director – Performics Practices Team EXECUTIVE SUMMARY What’s new? Google updated its Impression Share calculation to incorporate additional Search impression data […]

The post Google Impression Share Calculation Change appeared first on Performics.

Challenges of Recruiting & Retaining Digital Marketing Employees

by Patricia Hursh @

Wed Jul 05 08:19:24 PDT 2017

Digital Marketing is a fast-paced, growing, and very competitive industry.  The cornerstone of success for all digital agencies is recruiting and retaining exceptional people.  After all, this is really what our clients are buying…. a team of experts who can ensure online marketing success.  Here is how SmartSearch Marketing is approaching the opportunities and challengesLearn more

The post Challenges of Recruiting & Retaining Digital Marketing Employees appeared first on .

3 Ways to Increase Small Business Sales

by Joe Soto @ Revenue Inbound | Digital Marketing Agency

Tue Sep 05 06:50:10 PDT 2017

There are only three ways to increase sales in your small business. I know what you’re thinking. There are more than three. Well, that might be true, but I’ve grouped...

The post 3 Ways to Increase Small Business Sales appeared first on Revenue Inbound | Digital Marketing Agency.

The Best Summer Vacation Marketing Services

by InfoUSA @ infoUSA

Mon Jul 24 06:33:24 PDT 2017

It’s summer time, and that means you need to identify the marketing strategies that will work best to deliver your message.

The post The Best Summer Vacation Marketing Services appeared first on infoUSA.

How To Fetch & Render (Almost) Any Site

by screamingfrog @ Screaming Frog

Wed Apr 05 02:53:19 PDT 2017

From time to time, we’ve struggled to get access to Google Search Console quickly from a client to perform a fetch and render. Or, we’ve just wanted to perform a fetch and render on a third party site that isn’t verified to us, to understand how it renders, or test...

8 Social Media Marketing Trends That Local Businesses Should Leverage

by Lukas Head @ Tandm

Tue May 02 12:49:32 PDT 2017

With over 1.86 billion people on Facebook, 600 million on Instagram, and 313 million active monthly users on Twitter, it’s impossible to ignore the power of social media. Some of the best online marketing strategies can be implemented through social media platforms. Social media marketing trends are constantly shifting and staying ahead of the curve...

The post 8 Social Media Marketing Trends That Local Businesses Should Leverage appeared first on Tandm.

Grow Your Home Services Business Online: Google Partners Connect Presentation

by Proceed Innovative @ Proceed Innovative

Thu Jun 08 10:06:53 PDT 2017

This article provides a summary that includes the highlights of Google’s presentation describing the importance of digital marketing to the home services industry, and ways in which home services can grow their business online. You can also watch the video for the full presentation.

The post Grow Your Home Services Business Online: Google Partners Connect Presentation appeared first on Proceed Innovative.

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Tue Sep 12 13:00:50 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

What type of website solution is best for small business?

by Nick Marks @ Plush Marketing Agency

Tue Jan 31 14:36:59 PST 2017

The post What type of website solution is best for small business? appeared first on Plush Marketing Agency.

Often times business owners (especially new owners) struggle with selecting the right platform to create their company website. There are so many options available today including free websites, template based websites and custom designed websites. While free websites can be an enticing way to cut costs for a business, there are shortcomings that can reduce the level of branding and […]

The post What type of website solution is best for small business? appeared first on Plush Marketing Agency.

Online Reputation Management, Yelp Reviews and Google Plus

by JLarson @ Dialog Marketing

Tue Apr 07 13:21:05 PDT 2015

Reputation management, as we know it today, is simple Business 101. Your goal is to create a satisfied customer inclined to become a repeat customer and who will share their good experience others. It seems the more things change the more they stay the same. Before the internet age, I read studies showing on average, […]

The post Online Reputation Management, Yelp Reviews and Google Plus appeared first on Dialog Marketing.

How Audience Segmentation Will Increase Conversions

by Carl Lefever @ Improve & Grow Internet Marketing Services

Tue Jun 20 12:02:08 PDT 2017

When you’re selling products and services online, you have the capability to reach a much wider audience. Which is fantastic because having that far of a reach can dramatically drive your sales up. But only if you know what you’re doing. That means understanding your audience so well you can predict their future behaviors. It’s…

The post How Audience Segmentation Will Increase Conversions appeared first on Improve & Grow Internet Marketing Services.

Here’s how to stay in front of your best prospects this summer

by InfoUSA @ infoUSA

Mon Jul 24 06:33:24 PDT 2017

The busy travel season is upon us, and now it’s more important than ever to make sure your message reaches your target audience when they’re at work, home, or on the go by leveraging digital marketing campaigns. This means your marketing needs to follow your audience whether on mobile devices, websites, or in-store at shops they visit.

The post Here’s how to stay in front of your best prospects this summer appeared first on infoUSA.

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 15 13:00:48 PDT 2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads

by Elizabeth Laird @

Fri Jul 14 12:28:10 PDT 2017

Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel.

The post How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads appeared first on .

Catalyst Shortlisted in Bing Agency Awards!

by Catalyst Team @ Catalyst Digital | Search Marketing & Social Media Agency

Mon Aug 14 07:02:22 PDT 2017

Award season is here and we’re off to an exciting start! Bing recently announced the finalists for their annual Agency Awards and Catalyst has been shortlisted in numerous categories. Catalyst Canada has been named a finalist for Partner of the Year, which recognizes and awards agencies who work in true partnership with Bing Ads. Catalyst’s ... Continue Reading

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How content marketing can help your ecommerce business?

by Vinod Kankaria @ Ziffity

Mon Dec 14 07:44:41 PST 2015

For starters, content marketing is the process of promoting a brand by creating and distributing content related to the product or service. For any brand to be successful, it needs to achieve the trust of its consumers. And content marketing is one of the key ways to do it. This can be understood from the […]

The post How content marketing can help your ecommerce business? appeared first on Ziffity.

Grab Eyeballs and Increase Sales with Foxxr’s Guide to Writing on the Web

by Brian Childers @ Foxxr

Thu Sep 14 07:43:36 PDT 2017

This article was originally written at foxxr.com

Why small businesses are publishing online in 2017 and the strategies they are relying on to engage with their customers and grow their business We live in a world where 81 percent of shoppers conduct online research, and 61 percent read reviews before deciding to contact you. It’s natural that

The post Grab Eyeballs and Increase Sales with Foxxr’s Guide to Writing on the Web appeared first on Foxxr.

Time to secure all website traffic using HTTPS/SSL encryption

by Sumobaby @ Sumobaby Digital

Sun Feb 12 01:38:09 PST 2017

For many years only eCommerce website owners really made use of HTTPS (HyperText Transfer Protocol Secure) encryption for their website. Strongly encouraged by search engines, browser manufacturers and public perception, there is now little reason to delay changing your website. To have a website using an encrypted connection you’ll need a SSL (Secure Sockets Layer) […]

The post Time to secure all website traffic using HTTPS/SSL encryption appeared first on Sumobaby Digital.

850% Increase in Leads

by Brian Nagele @ SEO Digital Group

Mon Mar 20 06:13:15 PDT 2017

Steam Pub & Restaurant in Southampton PA engaged with us to boost their online presence and increase private party leads. In the first month we set up tracking and analytics to set a baseline for the current incoming lead flow.  They were acquiring 4-6 leads per month when we started. Our strategy focused on key fundamental elements: Landing page optimization for conversions Organic search traffic for event based keywords Pay Per Click Campaigns targeting local customers ready to book First step was redesigning their lead capture page.  Here is a before and after screen shot of each.   Next step was keyword search engine optimizing their landing pages for Google organic search.  We focused on different occasions like baby showers, rehearsal dinners, birthdays, etc.   In this example we captured both our Adwords campaign and the top ranking spot for the organic search. Once the organic search results reached the top spot, we added negative keywords in the Adwords campaign to save money from wasting clicks on keywords we already rank best.     The results – 850% Increase in Leads Steam Pub & Restaurant now averages over thirty leads every thirty days and growing.  March is on pace to have over 40 leads.

SEO Consultant/Agency Pricing, Structure, & Services (US & Canada Survey Results)

by rand @ Rand's Blog

Thu Feb 25 20:35:40 PST 2016

In late November/early December of 2015, I ran a survey of consultants and agencies asking deep questions about their structure, fees, employees, projects, and more. Thanks to responses from over 400 folks around the world, I’m able to share what I hope will be some of the most useful data from that project. Survey takers […]

The post SEO Consultant/Agency Pricing, Structure, & Services (US & Canada Survey Results) appeared first on Rand's Blog.

Google AdWords for SaaS: What You Should Consider

by Thomas Carney @ Return On Now

Tue Sep 05 10:06:19 PDT 2017

The following post is copyrighted by Return On Now - Austin Internet Marketing Consulting Services

For software-as-a-service (SaaS) products, Google AdWords can often seem like a dream come true. You can advertise the exact keywords that your perfect customers use when they’re looking for the very solution that your software provides. You don’t even have to ask designers for ads. You can just write up some text ads, and the…

The post Google AdWords for SaaS: What You Should Consider appeared first on Return On Now.

5 Simple Tips for Social Media Marketing Success

by tandm @ Tandm

Thu Feb 23 23:01:32 PST 2017

The post 5 Simple Tips for Social Media Marketing Success appeared first on Tandm.

AdWords History Timeline Published

by Jason Lock @ Screaming Frog

Tue Jan 31 04:28:27 PST 2017

For those of us who have been in paid search since before AdWords was on the scene, it’s easy to forget the details about when certain “features” were released, and in what form they first appeared. For those who are newer to the industry, it’s probably hard to imagine the...

Google Express and Walmart Partnership: Potential Impact on Advertisers, Consumers and the Ecommerce Industry

by Performics @ Performics

Thu Aug 24 11:17:39 PDT 2017

Key Takeaways The Walmart/Google alliance is directly fueled by Amazon’s dominance in ecommerce Google will stem erosion in Google product searches and push ecommerce acceleration Walmart […]

The post Google Express and Walmart Partnership: Potential Impact on Advertisers, Consumers and the Ecommerce Industry appeared first on Performics.

Protect your eCommerce Brand

by Vinod Kankaria @ Ziffity

Thu Jun 18 08:31:13 PDT 2015

Building an eCommerce brand can be challenging, and there are several aspects which can help or undermine your brand image, here are few basic things you need to take care to build and safeguard your brand. Your eCommerce business doesn’t have a differentiator, in the form of product, service or price: Whether it is eCommerce […]

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The PPC Metrics That Really Matter to Your Bottom Line

by Carl Lefever @ Improve & Grow Internet Marketing Services

Mon May 22 10:17:16 PDT 2017

Congratulations, you have a website! But did you know your site joins 4.47 billion other pages on the internet? Desperate times call for desperate measures, and you need PPC metrics to help you stand out and reach that target audience. It’s not enough anymore to just open a page, post some text and images, and hope…

The post The PPC Metrics That Really Matter to Your Bottom Line appeared first on Improve & Grow Internet Marketing Services.

Directory Submission To Improve SEO

by JLarson @ Dialog Marketing

Fri Aug 28 09:53:40 PDT 2015

Online directory submission has been growing in popularity as it relates to improving SEO. The Google search algorithm changes in recent years have refocused attention on the types of content one has on their website and what type of backlinks they have. Directory submission services have been around a long time. But recently, after poor […]

The post Directory Submission To Improve SEO appeared first on Dialog Marketing.

Three Local SEO Tips To Optimize For Voice Searches [video]

by Jack Jostes @ Ramblin Jackson, Inc.

Fri Aug 11 02:00:22 PDT 2017

Get found by local customers with these three local SEO tips for voice searches! Watch the Video!

The post Three Local SEO Tips To Optimize For Voice Searches [video] appeared first on Ramblin Jackson, Inc..

How to get rich…rich media, that is

by Lauren McDonagh @ Capitol Media Solutions

Wed May 24 10:23:55 PDT 2017

As digital advertising evolves, so do the available channels advertisers now have to publicize their product or service digitally. On […]

The post How to get rich…rich media, that is appeared first on Capitol Media Solutions.

How to Write For A B2B Audience in 2017

by Hisham Wyne @ Return On Now

Wed Aug 09 08:30:15 PDT 2017

The following post is copyrighted by Return On Now - Austin Internet Marketing Consulting Services

Writing is writing, right? And compelling copy always converts, no matter the audience, right? No, not really. There’s a massive difference between writing for B2C and B2B audiences – because the audiences themselves are quite different. Here are just a few ways how: B2B audiences are less varied – in terms of preferences, demographics, desires,…

The post How to Write For A B2B Audience in 2017 appeared first on Return On Now.

BuzzStream Best Practices | Metamend

by Todd Hooge @

Tue Jan 03 09:43:03 PST 2017

BuzzStream is a great tool that streamlines your content marketing, outreach and link building efforts. This post outlines some best practices to follow while using BuzzStream.com. Influencer Outreach Influencer outreach is an old concept which is now gaining in popularity. This method is one of the best for marketing your content and gaining thousands of new […]

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First-Party vs. Third-Party Cookies 101

by Lauren McDonagh @ Capitol Media Solutions

Wed Jun 21 05:00:22 PDT 2017

Has this happened to you? You search online for an item or website and then all of a sudden once […]

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The New 1+1=3: Using Search Marketing to Amplify TV Buys [WEBINAR]

by Catalyst Team @ Catalyst Digital | Search Marketing & Social Media Agency

Tue Jul 18 09:40:32 PDT 2017

Search Marketing Strengthens TV Campaigns The concept of a “channel” is rapidly becoming obsolete. Consumers simply want to consume content they want, when they want it, and on whatever device they choose. As marketing budgets shift from traditional to digital, finding ways to amplify and extend traditional TV with search can make the difference in ... Continue Reading

The post The New 1+1=3: Using Search Marketing to Amplify TV Buys [WEBINAR] appeared first on Catalyst Digital | Search Marketing & Social Media Agency.

Voice Search Optimization

by Colin Mumma @ Performics

Tue Jun 27 13:05:14 PDT 2017

Post by Colin Mumma, Specialist More and more people are now using voice search features on their smartphones and virtual assistants (i.e. Google Home, Amazon Echo) […]

The post Voice Search Optimization appeared first on Performics.