SEO Mistakes of Hiring Businesses

by BTW Team @ Break The Web

Tue May 23 10:48:05 PDT 2017

There are so many things that you have to do to make your website successful, but there are more things that you should avoid because committing any of them can be a deal breaker for your company. It is a given that you should create a fast-loading website, publish excellent content, choose the right keywords, […]

Improving Attribution with View-Through Conversions

by Sean Thomas Martin @ Directive Consulting

Fri Oct 14 16:57:34 PDT 2016

For any SEO campaign, there is a long list of metrics that you need to monitor to stay up-to-date on the efficacy of your marketing decisions. However, depending on which...

The post Improving Attribution with View-Through Conversions appeared first on Directive Consulting.

Why You Shouldn’t Freak Out About Google Removing Exact Match Keywords

by Janina Key @ Reef Digital Agency

Mon Apr 03 15:33:29 PDT 2017

RIP [Exact Match] Spelling snobs recoil in disgust for Google has forgiven the literary challenged by removing an option in the exact match settings. Google has made it compulsory for advertisers to opt in for close variants in exact match keywords. Up until a few days ago this option was a default setting that you...

The post Why You Shouldn’t Freak Out About Google Removing Exact Match Keywords appeared first on Reef Digital Agency.

Six Digital Marketing Predictions for 2016

by hmprogramming @ Hughes Media

Tue Dec 08 06:03:05 PST 2015

When it comes to the world of digital marketing, our team is always researching upcoming trends to stay ahead of the game and the competition. As we prepare to enter a new year, we have put together several digital marketing predictions to share with our readers. Prediction #1: The Google knowledge Graph will continue to … Continue reading Six Digital Marketing Predictions for 2016 →

The post Six Digital Marketing Predictions for 2016 appeared first on Hughes Media.

The B2B Agency’s Guide to Facebook Business Manager

by Andrew Choco @ Directive Consulting

Wed Mar 09 08:22:37 PST 2016

Facebook Advertising costs $9,900 for the average business, which is why many B2B marketers are clamoring to use the Business Manager tool. Facebook is catering to both B2B advertising agencies...

The post The B2B Agency’s Guide to Facebook Business Manager appeared first on Directive Consulting.

outREACH Conference

by Lynsey Greenwood @ VerveSearch

Tue Jun 06 04:19:45 PDT 2017

One dreary morning in January we decided that it would be a good idea to host a conference in the summer, you know, just to challenge ourselves a little. The next day the venue was booked. A week later we’d got the branding sorted and had put up a page on the website. Now there are […]

The post outREACH Conference appeared first on VerveSearch.

How To Fix Mixed Content

by Eric Van Cleave @

Tue Apr 25 15:28:06 PDT 2017

Mixed Content can be a negative factor for SEO rankings It also can theoretically be read or modified by attackers, even though the parent page is served over HTTPs. This will cause a warning message to appear in most browsers. Website visitors will either pay no attention to the warning or they will navigate away from your site and presume […]

The post How To Fix Mixed Content appeared first on .

Neueste WordPress Nachrichten

by Shana @ First Page Advantage – Search Engine Marketing

Mon Aug 03 05:38:35 PDT 2015

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The post Neueste WordPress Nachrichten appeared first on First Page Advantage - Search Engine Marketing.

Digital Weekly: The Post-Update World, Hot Tips on Which Headlines Earn the Share, & More

by Kyle Johnson @ Digital Current

Wed Jul 19 06:00:51 PDT 2017

This week, learn the top reasons clients fire their SEO agencies, what content marketing KPIs you should track, how to boost a startup with influencers, and more. How do you succeed as a digital marketer when Google is keeping mum about its algorithm updates? Digital Weekly is here to help you navigate this brave new […]

The post Digital Weekly: The Post-Update World, Hot Tips on Which Headlines Earn the Share, & More appeared first on Digital Current.

SEO Title Tags: Best Practices and Examples

by Adam Coombs @ Unamo Blog

Wed Aug 02 02:35:00 PDT 2017

Title tags in SEO are like the title of your book for the demographics of your two most important types of readers; people and robots. The people need to know what they can expect to find on your page when they click the link. The robots (crawlers) prioritize your page and its content through a […]

A Guide to International SEO: Strategies and Guidelines

by Natalie Severt @ Unamo Blog

Fri Sep 08 07:58:11 PDT 2017

You have a business. Your business has a website. You use localized keyword research and traditional SEO tactics to help your business rank well online. You have a diversified backlink profile and high domain authority. Congratulations! But now you want to expand. And this is where it gets complicated. How do you create an international […]

SEO Inc. to Attend IRCE Chicago

by admin @ SEO Inc.

Mon Jun 01 12:00:22 PDT 2015

Connecting SEO & PPC for smarter search marketing

by Hadrien Brassens @ Reef Digital Agency

Sun Jun 04 16:48:11 PDT 2017

SEO and PPC should work together. It’s crazy not to. But because these two channels operate so differently, it’s easy to get caught up in one channel and its performance metrics and completely overlook the other. So let’s fix that! Here are ideas and tips for how most advertisers can better align SEO and PPC....

The post Connecting SEO & PPC for smarter search marketing appeared first on Reef Digital Agency.

Qualitative Data Analysis = Customer Feedback Analysis

by Kathryn Ross @ Directive Consulting

Sun Jun 22 06:53:02 PDT 2014

When it comes to running a business, you should always pay attention to market research. Market research is the useful practice of really scrutinizing and analyzing customer feedback. Also known...

The post Qualitative Data Analysis = Customer Feedback Analysis appeared first on Directive Consulting.

Lisa Myers recognised in the BIMA 100 list 2017

by Lynsey Greenwood @ VerveSearch

Wed Apr 19 02:28:43 PDT 2017

We’re excited to announce that our very own CEO, Lisa Myers, has been recognised within the ‘CEO and Leader’s’ category in the prestigious BIMA 100 list. The BIMA 100 recognises the best in UK digital and celebrates individuals who are shaping the future of Britain’s digital industry. Here are some things we LOVE about Lisa: She has […]

The post Lisa Myers recognised in the BIMA 100 list 2017 appeared first on VerveSearch.

SEO Inc. to Attend ad:tech San Francisco in May

by admin @ SEO Inc.

Thu May 07 12:55:25 PDT 2015

A Case Study in Google’s Use of Visit & Click Data

by rand @ Rand's Blog

Fri Jun 30 11:59:13 PDT 2017

There’s still a weirdly large percent of the SEO and web marketing worlds that, despite overwhelming evidence, don’t believe that Google is collecting or using visit, engagement, click-through or clickstream data. This week, we stumbled across a superb example of the search giant doing just that, so I had to share. Something funny happens when […]

The post A Case Study in Google’s Use of Visit & Click Data appeared first on Rand's Blog.

A Guide to Google AdWords Extensions

by mike@marccx.com @

Mon Jul 17 03:00:42 PDT 2017

Managing an AdWords campaign is no day at the beach. It requires countless hours of keyword research, spreadsheets full of information on match types and search volume, and rows and rows of ad copy. Oftentimes it’s a guessing game, as marketers try to uncover the perfect sweet spot where affordable bid prices meet their desired […]

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SEO Tips Every Small Business Should Follow

by Coral Luck @ Ricemedia

Thu Sep 14 23:06:38 PDT 2017

Odds are that if you’re a small business, you might not see the point in ranking on search engines.  Afterall,  bigger companies will just appear at the top because they have the power to do so…. Well, you are very much wrong! If any business wants to make money online, they should be thinking about…

The post SEO Tips Every Small Business Should Follow appeared first on Ricemedia.

Brighton SEO: Marcelle Antunes – How to produce creative campaigns worthy of BBC coverage

by Jess Hawkes @ Impression

Fri Sep 15 08:57:01 PDT 2017

Marcelle Antunes is Research and Project Manager from the Verve and her talk featured examples and tips of how to produce creative campaigns worthy of high level links and coverage. I’ve listed a few of the highlights below. People will always try and challenge your ideas Marcelle used an example of Unicorn league, that earned […]

The post Brighton SEO: Marcelle Antunes – How to produce creative campaigns worthy of BBC coverage appeared first on Impression.

JOB ALERT: We’re hiring a Danish Speaking Digital PR Executive

by James Congdon @ VerveSearch

Tue Aug 15 05:27:26 PDT 2017

Salary: Competitive depending on experience Benefits: 25 days holiday + BUPA Healthcare + eligible for company bonus scheme We are on the hunt for a confident and talented Danish Speaking Digital PR Executive with solid written and verbal communication skills, and (ideally) has a well-stocked arsenal of quality media contacts. Your primary focus will be to […]

The post JOB ALERT: We’re hiring a Danish Speaking Digital PR Executive appeared first on VerveSearch.

Google has Abandoned Google Instant Search

by Jane @ Improve My Search Ranking

Tue Aug 08 01:27:07 PDT 2017

Google Instant Search has been with us since 2010. The nifty little feature facilitated search by instantly showing results from Google suggestions. However, as per a recent announcement by Google, the Instant Search feature has been now abandoned by the search engine giant. Now, users won’t instantly see search engine results without clicking on a […]

The post Google has Abandoned Google Instant Search appeared first on Improve My Search Ranking.

9 Unique Ways You Can Improve Your eCommerce UX

by Ron Dod @ Visiture

Wed Aug 23 12:34:48 PDT 2017

Hate Reading? Click Here for the Summary Good user experience requires more than just a pretty design. It involves multiple components working in harmony to help visitors navigate a site and complete their goal in the most efficient manner. From website structure to product details, every element must be optimized with good user experience in […]

The post 9 Unique Ways You Can Improve Your eCommerce UX appeared first on Visiture.

Effective but powerful as well

by Shana @ First Page Advantage – Search Engine Marketing

Mon Jan 18 00:22:10 PST 2016

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The post Effective but powerful as well appeared first on First Page Advantage - Search Engine Marketing.

Why Is Gated Content Not an Effective Technique Anymore

by Jane @ Improve My Search Ranking

Tue Aug 29 02:01:23 PDT 2017

Content marketing has always been a very effective form of online marketing, acquiring traffic, creating brand awareness, and generating new leads. Online marketers have been using the idea of gated content for quite some time now — and with effective results, too. The idea is to put your best content behind an opt-in form and […]

The post Why Is Gated Content Not an Effective Technique Anymore appeared first on Improve My Search Ranking.

Brighton SEO: Shannon McGuirk – 5 Point Checklist to Evaluate New Hooks and Supercharge your Digital PR Strategy

by Jess Hawkes @ Impression

Fri Sep 15 04:47:45 PDT 2017

Shannon McGuirk from Aira started by talking about two different types of content. She says that there is good content; content that is well designed, has a great back story and comes from a well designed brand, but then there is also good content that gets links. An example of content marketing she used is […]

The post Brighton SEO: Shannon McGuirk – 5 Point Checklist to Evaluate New Hooks and Supercharge your Digital PR Strategy appeared first on Impression.

Visiture Makes the Inc. 5000 List for 2017

by Brittany Currie @ Visiture

Wed Aug 16 06:53:28 PDT 2017

Visiture Ranks No. 1665 on the 2017 Inc. 5000 with Three-Year Sales Growth of 235%     CHARLESTON, S.C., Aug. 16, 2017 – Inc. Magazine today ranked Visiture on its 37th annual Inc. 5000, an exclusive ranking of the nation’s fastest-growing private companies.  Visiture, an eCommerce Search Marketing Agency with offices in Atlanta, Georgia and […]

The post Visiture Makes the Inc. 5000 List for 2017 appeared first on Visiture.

How to Rank on Bing and Yahoo

by Carly Gruenberg @ Directive Consulting

Thu Jun 05 02:35:06 PDT 2014

Full disclosure, Google is my search engine of choice. But, of the total search population, Google only captures 64% of the market. So what about the other 36%? Bing and...

The post How to Rank on Bing and Yahoo appeared first on Directive Consulting.

How to Hire A Content Marketing Company

by mike@marccx.com @

Mon May 22 03:00:12 PDT 2017

Hire A Content Marketing Company Today The content marketing company that you hire may be responsible for everything from your content marketing strategy through the creation and sharing of the content to achieve your company’s marketing goals. Content marketing companies vary from small, one or two-person agencies to groups within global agencies dedicated solely to content […]

The post How to Hire A Content Marketing Company appeared first on .

Google Explains the SEO Impact of Sticky Footers

by Jane @ Improve My Search Ranking

Tue Aug 22 02:18:31 PDT 2017

For the past couple of years, Google has been very strict regarding anything that could be obtrusive for online users and website visitors. Sticky footers were something, however, that nobody was exactly sure about. Most websites have prominent footers at the end of each page, and the question is whether or not they are also […]

The post Google Explains the SEO Impact of Sticky Footers appeared first on Improve My Search Ranking.

Instagram Shadowban – A New Content Restriction?

by Leanne Coppock @ PushON

Tue Jun 20 02:47:35 PDT 2017

Social Media influencers are solely dependent on their platforms to drive engagement and place content for their audiences to see, which is why organic visibility is imperative to succeeding. As with other platforms, Instagram has tweaked its algorithm many times in the past, leaving users guessing at the best practices to optimise their content. Shadowbanning […]

The post Instagram Shadowban – A New Content Restriction? appeared first on PushON.

25 Stats that Prove You Need a B2B Social Media Management Company

by Kaleigh Moore @ Directive Consulting

Sun May 08 09:21:57 PDT 2016

If you’re not fully taking advantage of a social media management company yet, it might be time to reconsider.

The post 25 Stats that Prove You Need a B2B Social Media Management Company appeared first on Directive Consulting.

Online Reviews – 5 Star Reviews

by Eric Van Cleave @

Tue May 02 08:22:26 PDT 2017

Online Reviews are the 21st century’s “word of mouth”. Any business can benefit from the exposure and feedback that comes with positive online reviews. It’s important to maintain a steady stream of four and five star reviews because they have a substantial influence on potential customers. Read this article for tips on how to get your customers to give feedback […]

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B2B Marketing Segmentation for Every Stage of the Funnel

by Kathryn Ross @ Directive Consulting

Thu Jun 08 12:07:38 PDT 2017

As a company grows, marketing strategy must grow with it. Demand may increase, visibility may grow, and your marketing and sales teams may need to adjust. To keep things organized throughout...

The post B2B Marketing Segmentation for Every Stage of the Funnel appeared first on Directive Consulting.

Tips for Effective Email Campaigns

by Eric Van Cleave @

Mon Mar 27 15:28:18 PDT 2017

Email campaigns can be frustrating, even when your list is your good customers and folks who are familiar with your business. 1. Use A Known Sender Name. The From name is one of the most prominently displayed elements of your campaign. According to studies, 68% of American email recipients open or delete the email based on the From Name. Most […]

The post Tips for Effective Email Campaigns appeared first on .

3 Google Analytics Metrics to Measure the Hidden Impact of Blog Posts and Content Marketing

by Chris Redshaw @ Reef Digital Agency

Sat May 20 05:33:41 PDT 2017

Content Marketing is more than just jargon because great, useful, content can have a definite business impact. But while this impact should be measurable, it’s not always easy to know where to look and the data is often hidden away. So, here are a few of the useful but lesser-known Google Analytics metrics that we...

The post 3 Google Analytics Metrics to Measure the Hidden Impact of Blog Posts and Content Marketing appeared first on Reef Digital Agency.

4 Quick Hacks for Getting Great Results with Facebook Videos

by Jane @ Improve My Search Ranking

Tue Aug 15 02:07:50 PDT 2017

Images have always performed better than text-only statuses on Facebook. Now the trend is shifting more towards using videos. Videos are the “new images” on Facebook. They get significantly more traction, engagement, and views than images or text-only posts. However, videos aren’t easy to create. More importantly, it is possible to invest a lot of […]

The post 4 Quick Hacks for Getting Great Results with Facebook Videos appeared first on Improve My Search Ranking.

Screaming Frog Drinking Bottles Giveaway

by screamingfrog @ Screaming Frog

Wed May 03 01:37:22 PDT 2017

It’s time for another giveaway. This time, you can win some very cool Screaming Frog aluminium drinking bottles. You’ve probably been told you should drink more (water), so why not keep hydrated in SEOtyle? Sorry. The large capacity (770ml) and twist on lid make them perfect for water at your...

Major Update For Mobile Ad Extensions – AdWords

by Sam Hufton @ Ricemedia

Tue Sep 05 23:50:04 PDT 2017

We are well into 2017 and it is no secret that Mobile Search is a way of life for us Googlers. Over 80% of us won’t even leave our homes without our mobile devices and around 61% of users perform at least one search on Google once a day – that is a lot people!…

The post Major Update For Mobile Ad Extensions – AdWords appeared first on Ricemedia.

Wasted Websites

by dentonscreativeteam@gmail.com @ Dentons Digital

Thu Jul 13 02:53:25 PDT 2017

It’s quite astounding! 1.98 million SMEs in the UK do not have websites, which means they are collectively losing over £343-billion in business a year! (Research from approvedindex.co.uk). Hundreds of thousands more small businesses HAVE websites but they are being overlooked or ignored, and not serving the purpose of engaging with potential customers, because of […]

The post Wasted Websites appeared first on Dentons Digital.

SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Wed Sep 06 13:00:08 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google local business edits, AMP powered featured snippets & Bing Ads bid adjustments appeared first on Search Engine Land.

Pitches – Winning or Losing?

by Algorithm @ Algorithm Agency

Fri Jun 16 23:15:28 PDT 2017

We all hear about the horror with which pitches are referred to within agency-land. But just how damaging or beneficial are they to agencies and do we stop to make sure that they make sense? The pitch is the most alien way of deciding who to date? Not only do you invite 10 unsuspecting individuals [...]

The post Pitches – Winning or Losing? appeared first on Algorithm Agency.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 01 13:00:17 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

4 Traffic Monetisation Mistakes You Must Avoid

by Jane @ Improve My Search Ranking

Tue Aug 01 01:01:42 PDT 2017

Traffic monetisation is a very integral part of online success that, unfortunately, many business owners completely forget about. They focus too much on acquiring traffic that they don’t pay enough attention to traffic monetisation. What will happen when that traffic actually come to their website? Not many business owners think that far. However, if you […]

The post 4 Traffic Monetisation Mistakes You Must Avoid appeared first on Improve My Search Ranking.

Why Most Company “About Us” Pages Fail Abysmally

by William Jones @ SEO IRELAND

Tue Oct 14 04:15:12 PDT 2014

My 13 year old daughter would hate me for telling you this, but she has a beautiful singing voice. She often performs mini concerts at home to immediate family and to close friends. Her voice is rich, warm and soulful. So why is that when she’s asked to sing in front of a “strange” audience, […]

The post Why Most Company “About Us” Pages Fail Abysmally appeared first on SEO IRELAND.

Why a Keyword Strategy Is Important for SEO and B2B Marketing

by Kathryn Ross @ Directive Consulting

Wed Apr 19 04:09:47 PDT 2017

When looking to increase traffic on your site or blog, using relevant keywords should be step one. A strong keyword strategy is important for SEO because it increases both site...

The post Why a Keyword Strategy Is Important for SEO and B2B Marketing appeared first on Directive Consulting.

12 SEO Mistakes Might Be Killing Your eCommerce Revenue

by Ron Dod @ Visiture

Thu Sep 14 15:30:50 PDT 2017

Hate Reading? Click Here for the Summary There are a lot of ways to drive traffic to your online store but, short of a customer who is already aware of you and typing in your URL directly, there’s no better traffic source than organic search. Yotpo collated data from over 60 million eCommerce orders, representing […]

The post 12 SEO Mistakes Might Be Killing Your eCommerce Revenue appeared first on Visiture.

The 3 Practical, Powerful Marketing Team Values that WIN

by Chris Redshaw @ Reef Digital Agency

Sun Mar 05 20:26:29 PST 2017

Why do some digital marketing teams win? After serving hundreds of clients in the most competitive industries, the answer is becoming clear. All other things being equal, there are 3 team values that the most successful teams share - and the rest, don't. Better yet, these values are ready to use immediately and don't require any budget. If you want your team to get more good work done, save time, capture opportunity earlier and eliminate waste, these are for you.

The post The 3 Practical, Powerful Marketing Team Values that WIN appeared first on Reef Digital Agency.

The 7 Untold AdWords Techniques That Will Change The Way You Use Low-Search Volume Keywords Forever

by Max Andersson @ King Kong

Wed Jul 26 23:06:44 PDT 2017

What would you do if you discover that the keywords you selected for your AdWords campaign are not generating impressions and has the status—“low search volume?” The truth is that sooner or later, you’re going to deliberately or accidentally choose low search volume keywords. So, what do you make of it? First, I’m always excited about Google AdWords because there are so many features, opportunities, and tools that can help you get optimal results. And talking about getting the most results out of your ads, bear in mind that every advertiser wants to: Reduce cost per click (CPC) Increase click-through...

The post The 7 Untold AdWords Techniques That Will Change The Way You Use Low-Search Volume Keywords Forever appeared first on King Kong.

B2B Mobile Marketing Strategy : Optimizing Your Content for B2B Mobile Search

by Sean Thomas Martin @ Directive Consulting

Fri Nov 11 10:55:33 PST 2016

B2B Mobile marketing is steadily taking up a larger and larger percentage of search interactions. Your mobile marketing strategy needs to adapt to stay ahead of the curve.   Keyword...

The post B2B Mobile Marketing Strategy : Optimizing Your Content for B2B Mobile Search appeared first on Directive Consulting.

How the New Google My Business Messaging Feature is Impacting SEO

by Emily Fedorowycz @ Bright Design

Tue Sep 05 01:58:00 PDT 2017

With Google’s new My Business Messaging feature, you can now message your clients directly through your Google local panel in […]

The post How the New Google My Business Messaging Feature is Impacting SEO appeared first on Bright Design.

When Good Internet Goes Bad

by Eric Van Cleave @

Wed Mar 08 10:09:44 PST 2017

When Good Internet Goes Bad If you use sites like Slack, Imgur, Medium, Huffington Post, or even Apple, you might have noticed the major hiccup last week that left them running improperly or not loading altogether. There’s a lot of technical jargon that explains exactly why, but we’ll make it simple: Amazon Web Services, Amazon’s cloud computing and storage arm, […]

The post When Good Internet Goes Bad appeared first on .

7 Ways to Better Integrate Content Marketing Across Your Company

by Brian Honigman @ Digital Current

Wed Aug 23 08:00:57 PDT 2017

With these 7 methods, your company can utilize other business-related functions as content marketing opportunities to improve the organization’s overall marketing strategy. Content marketing is one of the most effective forms of marketing today since the competition for consumer attention has increased significantly, while a customer’s tolerance for disruptive messaging has diminished. “More than just […]

The post 7 Ways to Better Integrate Content Marketing Across Your Company appeared first on Digital Current.

3 Reasons to Consider A Bing Paid Advertising Campaign

by Eric Van Cleave @

Fri Jun 16 10:24:56 PDT 2017

Microsoft had a great year in paid search advertising in 2016, celebrating a 23% year over year growth in search advertising. Bing and Yahoo’s reports paint a really wonderful picture of Bing Ads’ growth this past year. Bing grew to 19.7% of the US search market share and Yahoo saw a 10% increase in paid search clicks in 2016 over […]

The post 3 Reasons to Consider A Bing Paid Advertising Campaign appeared first on .

Shocking Case Study Proves Just How Fiercely Competitive Digital Marketing Is For The $500m Insurance Company iSelect

by Sabri Suby @ King Kong

Wed Jul 19 21:15:15 PDT 2017

Insurance is the most brutally competitive industry on the planet. Especially when it comes to digital marketing. Insurance companies spend more on digital marketing than any other industry, and because of this, they are plagued by: The highest average Cost Per Clicks The fiercest competition on SEO Tough regulations on what you can and can’t say Ever increasing competition across all channels So, what better place to look than this most fiercely competitive landscape in digital marketing, than insurance – to find out what the top players are doing to choke out their competition and make them ‘tap out’. There...

The post Shocking Case Study Proves Just How Fiercely Competitive Digital Marketing Is For The $500m Insurance Company iSelect appeared first on King Kong.

Top Three SEO Lessons from 2016

by BTW Team @ Break The Web

Tue May 02 09:56:19 PDT 2017

Search Engine Optimization (SEO) is an ever-changing industry, so it is always important to be in the loop when you want to stay ahead of the game. What worked for 2015 may not work for 2016, and what works for 2017 may not work for 2016. If you want to be successful with SEO marketing, […]

Handy Tips for Enhancing Your Social Media Engagement

by seoagency @ SEO Agency Pte Ltd

Sun Jun 19 22:49:37 PDT 2016

Social media networks have proven to be one of the most effective marketing tools, but building up your follower base is not as easy as it might seem. What’s even harder is to keep the people interested in following your accounts and doing business with you. The following tricks can help you enhance your social […]

The post Handy Tips for Enhancing Your Social Media Engagement appeared first on SEO Agency Pte Ltd.

Visual Website Optimizer (VWO) now allows saving of custom segments

by George Watson @ Branded3

Tue Sep 12 03:49:41 PDT 2017

Optimisation tool Visual Web Optimizer (VWO) has added the ability to save custom segments to your account. You can now save customised segments of...

Google Adwords Opportunities: Think Before Taking Action

by Colin Williamson @ Reef Digital Agency

Mon Apr 03 14:24:03 PDT 2017

I love working within the Adwords interface, not only does the data challenge you on a daily basis but once in awhile it throws you a curve ball without warning and up pops a new Beta product. This happened to me again the other day when I was examining the Opportunities Tab. For people that...

The post Google Adwords Opportunities: Think Before Taking Action appeared first on Reef Digital Agency.

We want to enhance “our knowledge of our customers’ needs, wants and attitudes”, say 52% of marketers  

by seoagency @ SEO Agency Pte Ltd

Thu Jul 21 16:41:55 PDT 2016

A 2016 digital marketing report of over 1,100 marketers from around the world, has shown that the most pressing priority for digital marketers in 2016 has been to make sure that they know more about their customers’ needs, wants and attitudes. This indicates a quickly changing consumer base and an industry trying to keep up. […]

The post We want to enhance “our knowledge of our customers’ needs, wants and attitudes”, say 52% of marketers   appeared first on SEO Agency Pte Ltd.

5 Tips For Building Your Business With Email Marketing 

by seoagency @ SEO Agency Pte Ltd

Thu Oct 13 21:17:08 PDT 2016

Email marketing may sound a little passé in the age of social media, but this oft-neglected digital marketing tool could be the key to your business’s success. The secret to doing email marketing right is all about your strategy. Ensure that your business is utilizing these crucial email marketing strategies today to really make the […]

The post 5 Tips For Building Your Business With Email Marketing  appeared first on SEO Agency Pte Ltd.

How Grammarly Bootstrapped It’s Way To 6.9 Million Daily Users [Detailed Case Study]

by Max Andersson @ King Kong

Sun Aug 27 21:58:17 PDT 2017

Not heroine… Not Cocaína…. Not legalised Marijuana…. But Venture Capital…. is the drug that flows through the veins of most Silicon Valley’startup’s… As fresh-faced founders are having money thrown at them, in hopes that their company will rise to unicorn status and be the next Uber, Dropbox or Facebook… Seed round, pre-revenue, pre-product, no patents, no team… doesn’t matter. So much so, that recent years have everyone saying “we’re in another bubble”… “This can’t be sustained much longer”…”It’s looking like the dot com crash 2.0″… Still VC money flows like Niagara Falls…. VC’s are extremely trigger happy when it comes...

The post How Grammarly Bootstrapped It’s Way To 6.9 Million Daily Users [Detailed Case Study] appeared first on King Kong.

When Big Companies Don’t Play Fair: A Lesson in SEO

by Mary Hayes @ The Search Agency

Mon May 08 11:15:13 PDT 2017

Mom always said that life’s not fair, and we’ve all learned the hard way that even when we do everything right, things don’t always go our way. Nowhere is this more true than in the world of SEO, where some big corporations can practice old...

The post When Big Companies Don’t Play Fair: A Lesson in SEO appeared first on The Search Agency.

Sponsorship Activation Campaign with the Cleveland Browns

by Jason Parks @ The Media Captain

Mon Sep 12 10:44:02 PDT 2016

As a marketing agency, there are certain campaigns that come our way that we instantly salivate over. This was the case when Where I’m From, an Ohio based apparel company, approached our agency regarding a sponsorship activation campaign with the Cleveland Browns. “We wanted to expand our footprint in the Cleveland market,” said Ryan Napier,

28 AdWords Tactics That Will Skyrocket Your Paid Search Profits In 30 Days (Up to 300%)

by Sabri Suby @ King Kong

Wed Jul 12 18:09:35 PDT 2017

Let’s be honest. Anyone can set up an AdWords campaign. It’s easy. But optimising your campaigns and ads is the challenging part. However, there are certain AdWords tactics that experts use to turn $520 into $6120. A Health Counselor in Colorado spent $520 on Google AdWords and acquired 6 clients each worth $1020. This didn’t happen by chance, in fact, it was an optimised and carefully crafted campaign. I’m sure you want to achieve similar results or even better. The following 28 AdWords tactics will help you skyrocket your paid search profits in 30 days by 300% or more. 1. Leverage...

The post 28 AdWords Tactics That Will Skyrocket Your Paid Search Profits In 30 Days (Up to 300%) appeared first on King Kong.

B2B Demand Gen Best Practices: 4 Lessons We Learned From Niching

by Sean Thomas Martin @ Directive Consulting

Fri May 26 18:12:04 PDT 2017

Demand generation is one of search marketing’s leading pain points for a reason. Ideally, search marketing is meant to build brand awareness and drive interest and sales for your unique product/service. But there...

The post B2B Demand Gen Best Practices: 4 Lessons We Learned From Niching appeared first on Directive Consulting.

Instagram Marketing Strategy Tips

by Tony Lopez @ Executive Digital

Mon Sep 11 11:40:35 PDT 2017

Social media is a crux of online marketing strategy. Social media sweeps many platforms and engages audiences in ways we never before experienced. It allows brands to share their stories that otherwise get lost in packaging, pricing, and positioning and ultimately, offers a new lens through which to view a company. Instagram is only six years old, but it’s quickly ...

How To Fetch & Render (Almost) Any Site

by screamingfrog @ Screaming Frog

Wed Apr 05 02:53:19 PDT 2017

From time to time, we’ve struggled to get access to Google Search Console quickly from a client to perform a fetch and render. Or, we’ve just wanted to perform a fetch and render on a third party site that isn’t verified to us, to understand how it renders, or test...

Blog post example

by Shana @ First Page Advantage – Search Engine Marketing

Tue Feb 09 03:44:15 PST 2016

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do […]

The post Blog post example appeared first on First Page Advantage - Search Engine Marketing.

Winners and Losers of Phantom V

by Dirk Williams @ The Search Agency

Fri Feb 24 10:48:06 PST 2017

Google AI Team Channels Simone Giertz If you’re an SEO, in the weeks after the unconfirmed Phantom V wave, you might be calling RankBrain a shitty robot. But what’s really going on? During the later parts of February 2017, we’ve been watching the visibility –...

The post Winners and Losers of Phantom V appeared first on The Search Agency.

5 Foolproof Ways to Avoid a Google Penguin Penalty

by wpadmin @ Gustin Quon

Fri Nov 04 12:07:45 PDT 2016

Keeping up with Google’s algorithm changes can be hard. Just when you feel like you’ve got an algorithm figured out, a new update is rolled out, and you need to rethink your entire strategy. For those unfamiliar with the way of SEO, Google has two major algorithms that can penalize your website – Penguin and […]

The post 5 Foolproof Ways to Avoid a Google Penguin Penalty appeared first on Gustin Quon.

Reef Shortlisted for 2017 Google AdWords Agency Award

by Chris Redshaw @ Reef Digital Agency

Mon Jul 10 20:37:18 PDT 2017

We’re proud to announce that Reef Digital Agency is shortlisted for the 2017 Search Innovation Award by Google. The Premier Partner awards are held annually by Google to recognise ‘foresight, innovation and dedication to deliver consistently great digital marketing solutions’ and this year is the debut of the global award programme in the AU/NZ region....

The post Reef Shortlisted for 2017 Google AdWords Agency Award appeared first on Reef Digital Agency.

Localise Your Marketing Strategy with Arabic SEO

by Samran Raza @

Sun Feb 05 02:42:35 PST 2017

Why Localise? Any professional marketing specialist would agree that localising your marketing strategy can produce greater results in terms of brand recognition and recall. A study by UK-based language solutions company KeyPoint Technologies says approximately 75 percent of consumers opt to buy products that are in their native language, while 70 percent of Japanese consumers […]

The post Localise Your Marketing Strategy with Arabic SEO appeared first on .

Happy Hour Improv for Marketing Ideas

by hmprogramming @ Hughes Media

Mon Nov 28 13:25:41 PST 2016

December 15, 2016   |   4:30 – 6:30 PM   |   Piedmont Center – Building 5 Conference Room A Research has shown that humor can be a powerful asset for creative problem solving in the marketing world — and life in general. According to a study conducted at Northwestern University, people in relaxed moods … Continue reading Happy Hour Improv for Marketing Ideas →

The post Happy Hour Improv for Marketing Ideas appeared first on Hughes Media.

Instagram Now Supports Portrait and Landscape Photo & Video in Galleries

by Darko Brzica @ Executive Digital

Mon Sep 04 12:34:05 PDT 2017

Instagram users are no longer limited to publishing galleries full of square photos and videos. The company has announced photos and videos in portrait or landscape format can now be used within galleries. Instagram has supported portrait and landscape formats for some time now, but not in galleries. When the social network first introduced the ability to upload multiple photos ...

What You’re Missing Out When You Don’t Do Arabic Marketing

by Albert Nuel @

Sun Aug 27 22:34:05 PDT 2017

In a region where millions of people speak Arabic, businesses and brands in MENA can’t afford NOT to market in the same language. In this latest infographic by USEO, we sum up the important data from the previous three blogs to show you the advantages of USEO’s Arabic Marketing, and what you’re missing if you […]

The post What You’re Missing Out When You Don’t Do Arabic Marketing appeared first on .

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 08 13:00:34 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

Why You Should Ignore Yahoo and Bing Even Though They Matter

by Snap Agency @ Snap Agency

Tue Sep 05 09:17:40 PDT 2017

When most SEOs do keyword research, the large majority will only ever look at Google. This might seem silly to you because a surprisingly large amount of people still use...

6 Key Aspects of Successful & Impactful Content Marketing

by Chris Redshaw @ Reef Digital Agency

Tue Jun 20 23:13:59 PDT 2017

Content Marketing is a central part of a complete digital marketing strategy. It’s your opportunity to educate, entertain and share your perspective with your target audience during their buying journey. But if you are just getting started developing content, there are some key points to remember that will maximise your chances of success. 1. You...

The post 6 Key Aspects of Successful & Impactful Content Marketing appeared first on Reef Digital Agency.

SEO Inc. Announces New Link Detoxification and Backlink Enhancement to Their Lineup of SEO Services

by admin @ SEO Inc.

Mon Aug 11 09:17:41 PDT 2014

Integrate Google Search Console With Unamo SEO

by Adam Coombs @ Unamo Blog

Thu Sep 07 22:33:19 PDT 2017

Now you can integrate your Google Search Console properties with your Unamo SEO Campaign with GSC data storage for up to 2 years! ​​ You’ll have all of your relevant SEO data on one platform to expedite your analytics and decision making processes. ​ The integration will pull all of your data from GSC into […]

The Search Agency Predicts the Future of Voice Search

by The Search Agency @ The Search Agency

Mon Jun 05 10:13:49 PDT 2017

Voice search is new, exciting and a bit of a Wild West as consumers and marketers try to figure out what this new paradigm means and how it will change our lives. We here at The Search Agency are looking ahead and asking ourselves, “How...

The post The Search Agency Predicts the Future of Voice Search appeared first on The Search Agency.

Local Snapchat GeoFilter Strategy for Your Business!

by Alex Krempasky @ The Media Captain

Fri Jul 15 04:18:03 PDT 2016

There’s no doubt that there’s a new channel dominating social media right now and it’s grown to the point where brands can’t ignore it. According to Search Engine Watch, 60 percent of people between the ages of 13-34 use Snapchat. That adds up to about 100 million daily active users. Just to put that in

8 Closely Guarded Outreach Tactics Only the Top SEO Experts Know

by Max Andersson @ King Kong

Mon Jul 10 22:18:42 PDT 2017

2.7 million. That’s the number of blog posts published every day. It’s no wonder then that influencers are inundated with requests to share or link to posts. Every. Single. Day. The problem is, most of those folks out there are doing their outreach wrong. They’re using the wrong outreach template, showing off the wrong content, and maybe even contacting the wrong influencer. And until now, the SEO gurus have done little about this. Let’s change that, will we? We’ll discuss outreach tactics, particularly addressing types of content you should use for outreach purposes. Let’s begin. 1.      Do Question and Answer...

The post 8 Closely Guarded Outreach Tactics Only the Top SEO Experts Know appeared first on King Kong.

Ranking the Keyword Value of 180 Series C Software Companies

by Sean Thomas Martin @ Directive Consulting

Fri Apr 28 16:20:39 PDT 2017

Overview As an agency that specializes in B2B marketing, we’ve seen our fair share of keyword strategies. More importantly – we’ve seen our fair share of mismanaged keyword strategies. A...

The post Ranking the Keyword Value of 180 Series C Software Companies appeared first on Directive Consulting.

Why Your B2B Marketing Plan Stalls: How to Break Down the Silos in Your Organization

by Brad Smith @ Directive Consulting

Wed Jul 26 23:07:06 PDT 2017

Digital marketing has been run in silos since the beginning of time. The SEO people “do SEO.” The PPC people “do PPC.” And there’s never a whole lot of overlap...

The post Why Your B2B Marketing Plan Stalls: How to Break Down the Silos in Your Organization appeared first on Directive Consulting.

How to Increase Organic Traffic

by April Gillies @ Executive Digital

Thu Sep 07 13:34:51 PDT 2017

Investing in your website development is futile if nobody is visiting your site. Traffic is obviously a critical component to your business success. However, paying for ads or SEO can get pricier than you’re ready to spend. The good news is, we have many ways to increase organic traffic without carving out a significant portion of your budget and time. ...

SEO for Ecommerce: A Quick Checklist for Site Success

by Aaron Agius @ Louder.Online

Mon Feb 13 18:28:25 PST 2017

Ecommerce is a booming market. Some experts predict it will surpass $2 trillion over the next few years. There are a lot of opportunities to get your piece of the pie, if you know how to market your ecommerce business the right way. SEO is the best way to get your ecommerce site in front … Continue reading "SEO for Ecommerce: A Quick Checklist for Site Success"

The post SEO for Ecommerce: A Quick Checklist for Site Success appeared first on Louder.Online.

Voice Search is Trending Up-SEO Implications

by Eric Van Cleave @

Fri Mar 10 11:30:17 PST 2017

Voice search continues to increase according to a new survey from Stone Temple Consulting. 80% of consumers still prefer to use text search in most cases, but the survey data suggests that consumers have a mostly positive experience with voice search. The top three rationales behind voice usage were: Speedy response. The answer is read back to me. Not having […]

The post Voice Search is Trending Up-SEO Implications appeared first on .

PPC vs SEO: Why They Work Better Together

by mike@marccx.com @

Mon Jul 03 03:00:32 PDT 2017

When marketers even suggest combining SEO and PPC campaign strategies, people cower in fear. “It’s a drain on resources! We’re overextending ourselves! We’re going to lose our organic traffic thanks to PPC ads!” All are common and somewhat understandable responses. The idea of putting organic and paid search strategies into the same hat might seem […]

The post PPC vs SEO: Why They Work Better Together appeared first on .

Influencer Marketing? Really?

by Eric Van Cleave @

Fri Feb 24 11:40:00 PST 2017

Influencer Marketing? Really? Yes, Really. Imagine if you wanted to sell a new kind of cookware, and you had a celebrity chef (Hello, Mr. Fieri) on social media explaining how this new line of cookware could make your time spent in the kitchen more enjoyable and produce better tasting, more appetizing dishes? Mr. Fieri would definitely have a following of […]

The post Influencer Marketing? Really? appeared first on .

The Best Content for E-Commerce Websites

by Nic Jolin @ The Search Agency

Wed Jul 19 10:11:49 PDT 2017

Regardless of the products or services you sell on your e-commerce website, an effective content marketing strategy is a great way to market your brand in addition to the products you sell. While having this type of strategy is not something highly regarded as a...

The post The Best Content for E-Commerce Websites appeared first on The Search Agency.

301 Redirect from HTTP to HTTPS – SearchCast

by Garrett Mehrguth @ Directive Consulting

Tue Apr 07 07:38:14 PDT 2015

http to https 301 redirect [formcraft id=’6′] Transcription The Magic Code: # SSL Rewrite RewriteEngine On RewriteCond %{SERVER_PORT} 80 RewriteRule ^(.*)$ https://yourwebsite.com/$1 [R=301,L] Today we’re going to be talking about...

The post 301 Redirect from HTTP to HTTPS – SearchCast appeared first on Directive Consulting.

15 Experts Discuss Content, Digital Marketing & SEO (Pt. 2)

by Maria Myraine @

Mon May 08 03:00:25 PDT 2017

(Last week) we introduced you to 15 digital marketing experts who shared some knowledge on the industry – specifically content and SEO, and how to get your site to rank on search engines. Regardless of the field you’re in, and what type of business you operate, your digital presence is the key to higher visibility […]

The post 15 Experts Discuss Content, Digital Marketing & SEO (Pt. 2) appeared first on .

22 Ways To Analyse Logs Using The Log File Analyser

by screamingfrog @ Screaming Frog

Wed Apr 12 02:48:45 PDT 2017

Log Files are an incredibly powerful, yet underutilised way to gain valuable insights about how each search engine crawls your site. They allow you to see exactly what the search engines have experienced, over a period of time. Logs remove the guesswork, and the data allows you to view exactly...

SEO Inc. Announces New Services for E-Commerce Sites to Boost Revenue and Search Engine Rankings for the Holiday Season

by admin @ SEO Inc.

Thu Aug 28 08:39:07 PDT 2014

The Best Keyword Research Tools & How To Use Them

by Emily Fedorowycz @ Bright Design

Fri Sep 01 04:27:52 PDT 2017

When it comes to SEO, keyword research is the bed rock upon which all good optimisation is built. But for […]

The post The Best Keyword Research Tools & How To Use Them appeared first on Bright Design.

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Mon Sep 11 13:00:21 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land.

B2B Ecommerce SEO Expert: 10 Questions To Ask Before You Hire One!

by Garrett Mehrguth @ Directive Consulting

Thu Apr 28 15:56:39 PDT 2016

Hiring an eCommerce SEO expert can be a nightmare. To help you out, we have compiled 10 questions to ask them before you decide to move forward.

The post B2B Ecommerce SEO Expert: 10 Questions To Ask Before You Hire One! appeared first on Directive Consulting.

Google to Abandon App-Install Campaigns in Favor of Universal App Campaigns

by Jane @ Improve My Search Ranking

Tue Sep 12 02:01:03 PDT 2017

Universal App Campaigns were introduced by Google approximately two years ago. The main purpose of introducing Universal App Campaigns (or UAC) was to help app developers drive more app installs with higher efficiency and less efforts. Ever since their introduction, Universal App Campaigns (UAC) and App-Install Campaigns co-existed. However, now it’s all about to change. […]

The post Google to Abandon App-Install Campaigns in Favor of Universal App Campaigns appeared first on Improve My Search Ranking.

Why The Importance Of Keywords Has Decreased Over The Years

by Matthew Williams @ Digital Next

Wed Nov 16 06:42:20 PST 2016

Keywords used to be the heart and soul of every SEO campaign. Google would rank sites solely on the keywords in their content and their links....

The post Why The Importance Of Keywords Has Decreased Over The Years appeared first on Digital Next.

Set Up Google My Business

by Jordan Gardiner @ Ignite Digital

Fri Jan 27 11:43:46 PST 2017

Google My Business is an important tool to use for local search.   It allows you to stand out when someone Googles your business.  Google My Business will show your listing front and center with all the important information a potential customer needs to find you right away! This article will teach you how to set up a Google My Business account. Go to the Google My Business Website and click Start Now. Log into your Google Account or create a new one. Add the information about your Business. Then click Continue.   Depending what appears on screen, follow the instructions below. You see your business Click on the business listing in the search results. You’ll then have to confirm that

The post Set Up Google My Business appeared first on Ignite Digital.

SearchCap: Yelp hits Google again, link building & SMX East preview

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Tue Sep 12 13:00:50 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land.

15 Experts Discuss Content, Digital Marketing & SEO (Pt. 1)

by Maria Myraine @

Mon May 01 03:00:22 PDT 2017

Interested in ranking #1 on search engines like Google? Search Engine Optimization (SEO) is how you drive targeted traffic and leads to your website. Whether you’re an online retailer selling products, sole proprietor marketing your services, or a B2B company establishing your expertise and thought leadership, your digital presence is the bridge to higher visibility […]

The post 15 Experts Discuss Content, Digital Marketing & SEO (Pt. 1) appeared first on .

5 steps to creating a more efficient link-building campaign

by Aleksandar Sasha Jovicic @ Executive Digital

Mon Sep 04 11:53:06 PDT 2017

Contributor Jeremy Knauff shares the steps his agency takes, and the tools they use, to create a structured and efficient link-building process. Link building plays a critical role in SEO today, but despite its importance, many people still approach this component haphazardly. They enthusiastically jump in with both feet, but without a structured process, they fail to achieve the results ...

Brighton SEO: Sophie Coley – Answering the Public

by Laura Hampton @ Impression

Fri Sep 15 04:16:48 PDT 2017

People search Google for things they wouldn’t ask their friends. And they search for things they would. They’re doing it in the moment, and it’s free, and it gives us insights into our consumer’s lives. Answer the Public was produced by Propeller Net in answer to the tediousness of having to trawl through Google – […]

The post Brighton SEO: Sophie Coley – Answering the Public appeared first on Impression.

How to Utilise Google Search Trends For Your Business

by Beth Leigh @ Ricemedia

Sun Sep 10 23:44:58 PDT 2017

“This is seriously lit.” “You are looking on fleek.” “Lowkey living for the weekend RN.”  These are just some of the popular but admittedly incredibly confusing phrases that have slowly worked their way into modern day lexicon. With an average of 1,000 words being added to the Oxford Dictionary every year, the English language is…

The post How to Utilise Google Search Trends For Your Business appeared first on Ricemedia.

Try These SEO Tips To Get Better Rankings For Your Website

by seoagency @ SEO Agency Pte Ltd

Wed Nov 02 21:42:43 PDT 2016

The Google algorithm is constantly changing, so it’s vital to keep on top of your website’s SEO to avoid being left at the bottom of the pile. Use these tips to ensure that your customers are finding your website today. Speed up your site. This tip has nothing to do with keywords or any of […]

The post Try These SEO Tips To Get Better Rankings For Your Website appeared first on SEO Agency Pte Ltd.

SEO and PPC: A Match Made in Heaven

by Lewis Ogden @ Digital Next

Thu Oct 27 09:11:56 PDT 2016

In our recent blog, Ditch What You Know, And Open Your Mind To Multi-Channel Search, we discussed the many ways in which you can go beyond...

The post SEO and PPC: A Match Made in Heaven appeared first on Digital Next.

SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Thu Sep 07 13:00:35 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google Search Console beta invites, Google attribution & question and answers in maps appeared first on Search Engine Land.

Performance marketing retainers make no sense

by Algorithm @ Algorithm Agency

Sat Jul 15 07:37:08 PDT 2017

Fixed scope and set hours, a dream come true for agencies. But out of date and totally nonsensical for performance marketing. Agencies love retainers. Why? Because it gives them a degree of certainty and that in-turn gives the possibility to plan revenue and resources. To some extent this makes sense for creative work where the [...]

The post Performance marketing retainers make no sense appeared first on Algorithm Agency.

SearchCap: Google AdWords ad suggestions, ad performance & Doodles

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Tue Sep 05 13:00:56 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google AdWords ad suggestions, ad performance & Doodles appeared first on Search Engine Land.

USEO Arabic Marketing Solution for Businesses in UAE and GCC

by Honey Garcia @

Tue Aug 15 03:36:19 PDT 2017

The post USEO Arabic Marketing Solution for Businesses in UAE and GCC appeared first on .

Arabic Marketing: Is it Worth It?

by Albert Nuel @

Tue Aug 01 22:49:44 PDT 2017

In the previous blog, we talked about the potential of Arabic Digital Marketing as a channel for boosting your advertising efforts. It makes sense from a reach perspective. Consider this: mobile broadband represented over 40 per cent of connections in the Middle East by mid-2016, and is projected to account for 61 per cent of […]

The post Arabic Marketing: Is it Worth It? appeared first on .

A Look at the Keyword Research Tool Universe in 2015

by rand @ Rand's Blog

Tue Nov 24 22:05:40 PST 2015

In 2015, I’ve been pretty obsessed with keyword research and the tools web marketers are using to do it. I’ve made no secret of the fact that I’m working with Russ Jones (after our SERPscape acquisition) and a small team at Moz to build something in this space (and it’s now live! Moz’s new keyword research […]

The post A Look at the Keyword Research Tool Universe in 2015 appeared first on Rand's Blog.

4 Social Media Predictions to Guide Your Marketing in 2017

by seoagency @ SEO Agency Pte Ltd

Sun Oct 23 20:02:00 PDT 2016

Experts predict that by the year 2017 the number of social media network users will grow to 2.39 billion, which is almost the size of the China and India’s populations combined (2.6 billion). This means that the efficiency of social media marketing will increase further, and you need to make sure your strategy is adjusted […]

The post 4 Social Media Predictions to Guide Your Marketing in 2017 appeared first on SEO Agency Pte Ltd.

Women in Tech: Hilary Stephenson

by Shamima Begum @ PushON

Wed Aug 02 03:29:21 PDT 2017

A few weeks ago the ladies here at PushON had a wonderful experience meeting Hilary Stephenson, Managing Director of Sigma. We had an empowering conversation with the UX agency leader. We were feeling rather inquisitive about her journey to the top and any barriers that she may have faced, and wanted an insight into how […]

The post Women in Tech: Hilary Stephenson appeared first on PushON.

8 SEO Do’s and Don’ts for Business Owners

by Snap Agency @ Snap Agency

Thu Sep 07 10:33:51 PDT 2017

As a business owner, you have a business to run. So you’ve probably hired an SEO agency to develop your website and online presence. That’ll almost always give you the...

15 B2B Landing Pages That Convert

by Kathryn Ross @ Directive Consulting

Tue Jun 06 11:57:02 PDT 2017

For the average B2B company, building landing pages that convert is an important job. Your products and services are the lifeblood of your company, so you want to do what...

The post 15 B2B Landing Pages That Convert appeared first on Directive Consulting.

Screaming Frog SEO Spider Update – Version 7.0

by screamingfrog @ Screaming Frog

Mon Dec 12 02:38:50 PST 2016

I’m delighted to announce Screaming Frog SEO Spider version 7.0, codenamed internally as ‘Spiderman’. Since the release of rendered crawling in version 6.0, our development team have been busy working on more new and exciting features. Let’s take a look at what’s new in 7.0. 1) ‘Fetch & Render’ (Rendered...

Verve Search has been acquired by Omnicom Media Group

by Lisa Myers @ VerveSearch

Fri Sep 15 08:13:13 PDT 2017

We are super excited to announce that Verve Search has just been acquired by Omnicom Media Group. Holy smokes, how did that happen? Well, it started like this: In January 2009 I founded Verve Search, because I felt so passionate about SEO and how it should be done. I wanted to create an agency that […]

The post Verve Search has been acquired by Omnicom Media Group appeared first on VerveSearch.

Examining Common Sense: Data Driven Research Into Blog Audience Behavior

by Aaron Agius @ Louder.Online

Tue Sep 06 11:54:18 PDT 2016

Is your content marketing strategy backed by solid data? If you’ve been following content marketing for a while, you’ll know that the rules change a lot. What’s considered ‘best practice’ one week might be rejected as a bad idea a few days later. Unfortunately, a lot of the time, companies choose to follow standard industry … Continue reading "Examining Common Sense: Data Driven Research Into Blog Audience Behavior"

The post Examining Common Sense: Data Driven Research Into Blog Audience Behavior appeared first on Louder.Online.

6 Split Testing Myths that Ruin Your Tests, and Your SEO.

by wpadmin @ Gustin Quon

Tue Jan 19 09:05:08 PST 2016

The online world is split in two regarding the ways of testing the “market” – some are open to running all sorts of experiments, and some are completely reluctant regarding that. However, those who choose the path of split testing, know that this is a sure way to make good decisions based on secure data. […]

The post 6 Split Testing Myths that Ruin Your Tests, and Your SEO. appeared first on Gustin Quon.

Focus on free and creative presentations

by Shana @ First Page Advantage – Search Engine Marketing

Fri Mar 25 04:00:39 PDT 2016

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo conseqat. Duis aute irure dolor in reprehenderit in voluptate velit. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do […]

The post Focus on free and creative presentations appeared first on First Page Advantage - Search Engine Marketing.

Verve Search wins Best Large SEO Agency in Europe!

by Lisa Myers @ VerveSearch

Tue May 09 07:25:59 PDT 2017

It’s official, we’re the best Large SEO Agency in Europe!! (It’s not bragging if it’s true….) On Thursday 27th April, eight members of the Verve Search team (plus two of our lovely clients from Expedia and Gocompare) flew from London to Krakow to attend the 6th Annual European Search Awards 2017. As usual it was a glitzy […]

The post Verve Search wins Best Large SEO Agency in Europe! appeared first on VerveSearch.

Share of SERP: A B2B Cheat Sheet to Maximizing Your Inbound Lead Generation from Search Marketing

by Brad Smith @ Directive Consulting

Thu Aug 10 14:00:27 PDT 2017

Every day, more than 6 billion queries are typed into Google. That’s more than 6 billion chances for a link to your website to appear on someone’s screen. You like...

The post Share of SERP: A B2B Cheat Sheet to Maximizing Your Inbound Lead Generation from Search Marketing appeared first on Directive Consulting.

Brighton SEO: Sophie Everett – How to package and pitch a story to journalists

by Jess Hawkes @ Impression

Fri Sep 15 08:12:17 PDT 2017

Sophie Everett is the Head of PR at Prodo and her talk focused on how to package and pitch a story to journalists as part of the ‘Online PR’ series of talks at Brighton SEO. She started by highlighting the five ways to get your news story out there, which include: Personal connections Press release via email […]

The post Brighton SEO: Sophie Everett – How to package and pitch a story to journalists appeared first on Impression.

Tips for Choosing a Cloud Hosting Provider

by Samran Raza @

Sun Apr 09 03:26:37 PDT 2017

  The latest tech to invade server hosting plans is the cloud. The cloud, here, refers to the internet. These plans allow websites to benefit from a network of servers connected via the internet. The perks of these cloud service plans are enormous. Your site can enjoy an almost guaranteed uptime, and traffic will be […]

The post Tips for Choosing a Cloud Hosting Provider appeared first on .

The death of the Digital Marketeer?

by Algorithm @ Algorithm Agency

Fri Jun 02 11:20:23 PDT 2017

There's a global frenzy surrounding Artificial Intelligence. How real is the threat that Digital Marketeers are soon to be replaced by AI? The 4th industrial revolution has been discussed widely over recent months and there’s real tangible fear that jobs will be replaced by AI and in large volumes. Marketing is becoming more personalised in [...]

The post The death of the Digital Marketeer? appeared first on Algorithm Agency.

Set Up Bing Places for Business

by Jordan Gardiner @ Ignite Digital

Wed Feb 01 13:39:10 PST 2017

Bing Places For Business is Bing’s solution for local search, just like Google My Business. It is essential to have your business listed on search engines in order for potential customers to easily find your business.  It also gives them a sense of credibility when seeing your business appear on the side of the search results in its own dedicated billboard. In this article, you will learn how to setup a Bing Places account for your business. To begin, go to the Bing Places for Business website and click Get Started. In the next screen, search for your business by entering in the Country/region your business operates in and your main business phone number.  Or you can choose to search by

The post Set Up Bing Places for Business appeared first on Ignite Digital.

Using Sponsored Content Like A Pro

by Shana @ First Page Advantage – Search Engine Marketing

Fri Sep 23 09:08:39 PDT 2016

What is Sponsored Content and Native Advertising? Have you ever clicked on a banner ad? If the answer is a resounding no, you are in good company. The average click through rate for display ads is only 0.06% and ad blocking is growing at an alarming pace. This is why more and more companies are […]

The post Using Sponsored Content Like A Pro appeared first on First Page Advantage - Search Engine Marketing.

SEO Consultant/Agency Pricing, Structure, & Services (US & Canada Survey Results)

by rand @ Rand's Blog

Thu Feb 25 20:35:40 PST 2016

In late November/early December of 2015, I ran a survey of consultants and agencies asking deep questions about their structure, fees, employees, projects, and more. Thanks to responses from over 400 folks around the world, I’m able to share what I hope will be some of the most useful data from that project. Survey takers […]

The post SEO Consultant/Agency Pricing, Structure, & Services (US & Canada Survey Results) appeared first on Rand's Blog.

3 SEO Experiments You Should Try This Year

by Aleksandar Sasha Jovicic @ Executive Digital

Fri Sep 01 06:13:26 PDT 2017

SEO is commonly defined as a methodology of strategies and tactics used to increase a website’s organic visibility on the web. One word you don’t often see when looking at its definition is “experimentation.” Why is that? Experimentation is at the forefront of SEO. Experimentation is what drives the industry forward. Without SEO experiments, everyone would all still be changing ...

SearchCap: Amp links at large, Google AdWords demographic targeting & more

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Thu Sep 14 13:05:12 PDT 2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Amp links at large, Google AdWords demographic targeting & more appeared first on Search Engine Land.

How to Create Effective Seasonal Content

by Nic Jolin @ The Search Agency

Tue Mar 14 03:00:18 PDT 2017

Seasonal content is a crucial aspect for businesses around the globe as many industries rely on the changing seasons, changing weather, holidays and other variations throughout the year to sell their products and services. The benefits of creating seasonal content include connecting with your user...

The post How to Create Effective Seasonal Content appeared first on The Search Agency.

5 Ways to Get Reviews for Your B2B Business

by Kathryn Ross @ Directive Consulting

Tue Apr 07 01:35:45 PDT 2015

Your customer is searching. The question is, will they find you? If you’re customer is able to find you, chances are they’re looking for something specific. What are they looking...

The post 5 Ways to Get Reviews for Your B2B Business appeared first on Directive Consulting.

Only The SEO Elite Get These 30 Critical Technical SEO Points Right

by Max Andersson @ King Kong

Wed Aug 02 22:59:36 PDT 2017

Only The SEO Elite Get These 30 Critical Technical SEO Points Right If you’re  a marketer, then I bet Technical SEO is intimidating. The word “technical” alone might remind you of code—an alien language completely unknown to you. The good news is that as long as you know the right tips and tricks, there’s a chance that you can become a technical SEO elite. Interested to find out find out what these tips and tricks are? In today’s article, I’ll walk you through you exactly what you need to do. 1. Site Speed Matters A study by Akamai and Gomez.com...

The post Only The SEO Elite Get These 30 Critical Technical SEO Points Right appeared first on King Kong.

5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically

by Brad Smith @ Directive Consulting

Tue Aug 08 17:14:11 PDT 2017

There are absolutely no guarantees with SEO. You could spend thousands of hours (and dollars) trying to organically rank for big keywords and still find your website stuck in the...

The post 5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically appeared first on Directive Consulting.

What Makes News?

by Iiris Lagus @ VerveSearch

Tue May 16 02:49:43 PDT 2017

“How do I get a journalist to cover my topic?” This is a question that PRs constantly ask. Experience teaches a lot about what news media’s preferences are, but learning what the definition of news is can be rather helpful as well: The definition of news is simple. News can be defined as information about […]

The post What Makes News? appeared first on VerveSearch.

NDS Trading Online Voucher Scheme – National Rollout Announced

by William Jones @ SEO IRELAND

Sat Jan 11 09:04:44 PST 2014

It was announced in the national media earlier this week that the NDS trading Online Voucher Scheme, or Online Trading Voucher Scheme (there doesn’t seem to be consistent terminology yet), which was launched in October 2013, and piloted by Dublin City Enterprise Board, is to be rolled out nationally. Apparently, the aim of the Trading […]

The post NDS Trading Online Voucher Scheme – National Rollout Announced appeared first on SEO IRELAND.

The Ultimate Guide for Hiring Social Media Marketing Companies

by Emma Siemasko @ Directive Consulting

Thu May 12 16:26:28 PDT 2016

When it comes time to hire a social media marketing company to help improve your brand’s strategy, you want to make sure you’re making a good decision.

The post The Ultimate Guide for Hiring Social Media Marketing Companies appeared first on Directive Consulting.

Joshua Presents at SearchSchool Melbourne & Sydney

by E-Web Marketing @ E-Web Marketing

Tue Feb 14 21:02:55 PST 2017

Joshua a couple of days ago presented at the inaugural SearchSchool Sydney at Australian Technology Park, and a few weeks before...

The post Joshua Presents at SearchSchool Melbourne & Sydney appeared first on E-Web Marketing.

Setting Up Your B2B Pay Per Click Services the Easy Way

by Sean Thomas Martin @ Directive Consulting

Wed Nov 02 11:41:26 PDT 2016

The distinction between paid and organic search can be a daunting one. The idea of paid for advertisements makes everything seem a little more high stakes to the DIY digital...

The post Setting Up Your B2B Pay Per Click Services the Easy Way appeared first on Directive Consulting.

SEO Inc. Removes Google Penalty for 21st Client

by admin @ SEO Inc.

Thu Dec 17 09:32:14 PST 2015

How to Optimize the Product Pages of Your Ecommerce Website

by Joydeep Bhattacharya @ Unamo Blog

Fri Jul 28 03:43:50 PDT 2017

Someone may perform a Google search for an item in your store, but unless that product’s page is optimized correctly, they may not be able to find it easily in the search results. So, unless you wish to miss out on potential visitors, you should make sure your product pages are optimized. The recommendations below […]

Does Making a Website Mobile-Friendly Have a Universally Positive Impact on Mobile Traffic?

by rand @ Rand's Blog

Sat Aug 15 11:42:47 PDT 2015

From October of 2004 to April of 2015, Moz’s website remained entirely mobile-unfriendly. The experience on mobile, tablet, and desktop devices was the same, and if your screen was small, you had to pinch and zoom. Many of our readers complained and many more wondered why a technology company in the web marketing field would […]

The post Does Making a Website Mobile-Friendly Have a Universally Positive Impact on Mobile Traffic? appeared first on Rand's Blog.

Got the Link-Building Blues? You Might Have a Case of Authority Metric Blindness

by Christina Elghazi @ The Search Agency

Mon Apr 24 10:38:32 PDT 2017

Any of my colleagues here at The Search Agency can attest to the fact that I’m a big fan of authority metrics -– specifically, Majestic’s Flow Metrics. Whether I’m auditing a client backlink profile, lifting a manual penalty, or training my team, you can put...

The post Got the Link-Building Blues? You Might Have a Case of Authority Metric Blindness appeared first on The Search Agency.

Why Your Website Isn’t Getting Any Traffic (& How You Can Fix It)

by William Jones @ SEO IRELAND

Tue Feb 18 07:49:46 PST 2014

There was a time when the only search engine optimisation you had to do to get to the top of Google rankings for a moderately competitive search term was stuff as many keywords into your website meta tags, get a few links from directories and some other 3rd party sites and there was a good […]

The post Why Your Website Isn’t Getting Any Traffic (& How You Can Fix It) appeared first on SEO IRELAND.

SEO Inc. in Attendance to Support Mending Kids International Charity Event

by admin @ SEO Inc.

Fri Mar 28 13:16:39 PDT 2014

Moz Returns to SEO

by admin @ Rand's Blog

Wed Sep 14 10:32:52 PDT 2016

Preface: This is a hard post to write, and one that’s taken far longer than I hoped to publish. Never before have I been so challenged to walk the line between empathy and transparency. Never before have I had to get a blog post approved by my boss, board, and legal team. And so I […]

The post Moz Returns to SEO appeared first on Rand's Blog.

SEO vs. Paid Advertising: Which One is Best?

by hmprogramming @ Hughes Media

Tue Oct 13 07:13:14 PDT 2015

Oftentimes businesses will ask us whether they should put their advertising dollars towards SEO (search engine optimization) or PPC (pay-per-click or paid advertising). The answer to this question depends on your industry, your business needs and the goals you’re attempting to accomplish. Pros & Cons of SEO Pros “Free” organic traffic Greater online exposure Greater … Continue reading SEO vs. Paid Advertising: Which One is Best? →

The post SEO vs. Paid Advertising: Which One is Best? appeared first on Hughes Media.

Retargeting to ensure that leads turn into goals

by seoagency @ SEO Agency Pte Ltd

Thu Jul 28 18:46:15 PDT 2016

Online business is similar to offline business in that a lot of people tend to go windows shopping. This might be because they want to see recent developments, or it might be because they want to compare what their options are. Regardless, potential leads do not always convert into customers during one online session. This […]

The post Retargeting to ensure that leads turn into goals appeared first on SEO Agency Pte Ltd.

Should Your Brand Focus Primarily on SEO or Social Media? Learn the Pros and Cons of Each

by Brian Honigman @ Digital Current

Tue Aug 15 12:00:29 PDT 2017

Considering SEO or social media for your business? Discover the pros and cons of each to determine what will work best for you. It’s clear SEO and social media are beneficial for similar and distinct reasons, but most brand teams don’t have the capabilities to be active on every medium in a significant way. With […]

The post Should Your Brand Focus Primarily on SEO or Social Media? Learn the Pros and Cons of Each appeared first on Digital Current.

Manage Owners, Users and Associates in Google’s Search Console

by Jordan Gardiner @ Ignite Digital

Mon Mar 13 13:18:34 PDT 2017

In Google’s Search Console, there are three supported roles; Owner, User and Associate.  Each of these roles has various levels of control and access in Search Console.  This article will teach you about these roles and how to Add and Delete each. Owner: This role has full control.  There are two types of Owners, Verified and Delegated. Owners can add and remove users, configure settings, view all data, and use all tools. A property must have at least one verified owner, or there will be no access to the property/website. A Verified Owner has performed actions to verify ownership of the property. A Delegated Owner has not verified ownership of the property but has been added by a Verified owner.

The post Manage Owners, Users and Associates in Google’s Search Console appeared first on Ignite Digital.

Brighton SEO: Rebecca Brown – Why you should scrap your content budget line

by George Driscoll @ Impression

Fri Sep 15 08:54:58 PDT 2017

The theory The current advice for people wanting to invest in content is hugely varied and in terms of measurement, it is a minefield. Content marketers are currently picking and choosing how to measure each content piece respectively. Content KPIs don’t actually exist. Its purpose is to heighten the performance of a different marketing channel, […]

The post Brighton SEO: Rebecca Brown – Why you should scrap your content budget line appeared first on Impression.

Top Tips To Improve Your SEO

by seoagency @ SEO Agency Pte Ltd

Sun Aug 07 22:03:28 PDT 2016

Even if you are getting high praise for your Search Engine Optimisation efforts, there will always be room for improvement. SEO is a constantly changing arena, and regularly critiquing your practices is a great step to make your efforts more fruitful. This guide hopes to fill in some of the blanks that you may have […]

The post Top Tips To Improve Your SEO appeared first on SEO Agency Pte Ltd.

Smart Content Creation to Attract More Customers

by Dan Taylor @ Valley Inbound Marketing

Wed Feb 22 11:36:08 PST 2017

The post Smart Content Creation to Attract More Customers appeared first on Valley Inbound Marketing.

So what does “content creation” exactly mean? Simply put, “content” is a broad term for any media that you design for the end-user or an audience. For example, content could refer to blog posts on your business website that detail your company’s workflow, achievements, or research. It could also refer to an advertisement on the […]

The post Smart Content Creation to Attract More Customers appeared first on Valley Inbound Marketing.

Beginners Guide to XML Sitemaps

by Michelle Race @ Ricemedia

Thu Sep 14 05:16:27 PDT 2017

When doing a technical audit for a new client, I’ve found the reoccurring issue of sitemaps comes up time and time again. Because a sitemap isn’t a requirement, it’s something that can get put on the back burner. But don’t worry, the lack of sitemap is an issue that can be easily rectified – you just…

The post Beginners Guide to XML Sitemaps appeared first on Ricemedia.

Amplify Your Digital Marketing Efforts with Content Marketing

by Samran Raza @

Mon Feb 27 04:43:32 PST 2017

There are about 3.5 billion internet users around the world today, representing more than 40 percent of the world’s total population. Considering the increasing market penetration of mobile devices and mobile internet, the cyberspace has become the ideal avenue for businesses to reach out to their target audiences and expand their brand recognition and reach. […]

The post Amplify Your Digital Marketing Efforts with Content Marketing appeared first on .

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Wed Sep 13 13:10:07 PDT 2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

3 Super Simple Ways to Optimize Your Facebook Ad Campaigns

by mike@marccx.com @

Mon Aug 28 03:00:54 PDT 2017

Remember when Facebook used to be a place to swap vacation photos and show your friends what you ate for dinner? Well, it still is. But it’s also become an advertising force for marketers. From 2015-2016, Facebook achieved a 50% growth in advertisers on their platform. Even though just 6% of all Facebook pages advertise […]

The post 3 Super Simple Ways to Optimize Your Facebook Ad Campaigns appeared first on .

6 Reasons Why You Should Be Creating Quality Content

by Albert Nuel @

Tue Sep 12 04:27:13 PDT 2017

You’ve probably heard it before in conferences and read it in blogs: create quality content. It gets repeated often enough that some of you’ve probably grown weary of it. But there’s a reason why pundits, speakers, and influencers keep pounding on the same topic time and again. Content creation is not just a buzzword. It’s […]

The post 6 Reasons Why You Should Be Creating Quality Content appeared first on .

Hidden impressions of Venice

by Shana @ First Page Advantage – Search Engine Marketing

Fri Apr 22 00:24:23 PDT 2016

Nam libero tempore, cum soluta nobis est eligendi optio cumque nihil impedit quo minus id quod maime placeat facere possimus, omnis voluptas assumenda est, omnis dolor repellendus. Temporibus autem quibusdam et aut officiis debitis aut rerum necessitatibus saepe eveniet ut et voluptates repudiandae sint et molestiae non recusandae. Aliquam dui ante, posuere a justo vel, […]

The post Hidden impressions of Venice appeared first on First Page Advantage - Search Engine Marketing.

Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

by Andrew Choco @ Directive Consulting

Tue Jul 26 15:20:10 PDT 2016

You’re reading this because you’re interested in hiring a top SEO agency that can exceed your company’s marketing KPI’s. Look no further, we’ve outlined practical tips and actionable insights for selecting the right search engine.

The post Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid! appeared first on Directive Consulting.

SEM’ing Like A Boss: My 4 Rules Of Testing

by Jessica Putri @ Reef Digital Agency

Mon Apr 03 18:50:09 PDT 2017

It can be daunting when it comes to PPC optimisation and evaluation. You never start from the same place and it can be easy to lose track of your optimisation history (without meticulously going through the change history). The worst case scenario is mistakes are made and fly under the radar until the consequences of...

The post SEM’ing Like A Boss: My 4 Rules Of Testing appeared first on Reef Digital Agency.

Build your own website

by Shana @ First Page Advantage – Search Engine Marketing

Sat May 21 13:34:51 PDT 2016

This theme has been built based on open source administration system WordPress and AIT framework, which contain AIT page builder with elements – custom post types and plugins options. The theme admin section is divided into 4 fully customizable parts: Theme options, Default layout, Page Builder, Import / Export. Elements are available below Theme Admin […]

The post Build your own website appeared first on First Page Advantage - Search Engine Marketing.

Omnivores of the SERP: Eat Up More Market Share

by Sean Thomas Martin @ Directive Consulting

Fri Nov 18 15:00:51 PST 2016

The more universal and user-based search becomes, the more important taking up more market share on each SERP becomes. In a constantly changing search market, the more market share you...

The post Omnivores of the SERP: Eat Up More Market Share appeared first on Directive Consulting.

Scared of digital marketing? We unpack why you shouldn’t be.

by Graeme Stiles @ Algorithm Agency

Mon May 15 02:20:27 PDT 2017

3 misconceptions about why South African businesses can't be digital in 2017 Over the last 10 years the digital world has transformed how we do business across the globe. Customers expect an online presence and having a highly functioning website and digital presence is often the difference between success and failure. With that said, there [...]

The post Scared of digital marketing? We unpack why you shouldn’t be. appeared first on Algorithm Agency.

What Are The Most Common SEO Mistakes?

by William Jones @ SEO IRELAND

Thu Mar 27 09:29:18 PDT 2014

There are many common SEO mistakes made today, either through lack of knowledge or by attempts to dupe the search engines. As I’ve harped on, many times before, Google and other major search engines are on a mission to give quality and relevance to their search queries. So it’s up to you to optimise your […]

The post What Are The Most Common SEO Mistakes? appeared first on SEO IRELAND.

Video SEO: Factors for Ranking in the Top 10 on Google

by Adam Coombs @ Unamo Blog

Thu Aug 17 02:49:40 PDT 2017

What does it take to rank your video in the top 10 results on Google? And on YouTube? Well, these are two very different enterprises entirely. A recent study found that 64% of all YouTube videos appearing in Google search results had a different rank hierarchy when searched on YouTube. In other words, videos ranking […]

Top Tips to Improve Your Local SEO

by BTW Team @ Break The Web

Mon May 15 01:01:42 PDT 2017

When business owners talk about Search Engine Optimization (SEO), they usually speak of programming, landing pages, clicks, advertising, links, and other technicalities. They almost always make no mention of local SEO, which refers to the business’ visibility on search engine sites, with Google as the most popular. As Helen Overland says, “There are a number […]

Brighton SEO: Fili Wiese – Link building 2018

by George Driscoll @ Impression

Fri Sep 15 06:46:27 PDT 2017

What is the future of link building looking like? Fili Wiese, former member of the Google Search Quality team discussed how link building Don’t build links for the sake of page rankings – Google’s key statement about link building. It’s key to check back links, disavow correctly and create good content that Google can discover […]

The post Brighton SEO: Fili Wiese – Link building 2018 appeared first on Impression.

JOB ALERT: We’re hiring a Junior Designer

by Louise Davis @ VerveSearch

Thu May 11 05:27:25 PDT 2017

Job Title: Junior Designer Salary: Up to 22k per year Benefits: BUPA Healthcare + eligible for company bonus scheme Verve Search is an international, multi award-winning Creative Campaigns and SEO agency. We specialise in developing highly creative campaigns that generate significant traffic and attention online. We are digital pioneers and pride ourselves on putting into action ideas […]

The post JOB ALERT: We’re hiring a Junior Designer appeared first on VerveSearch.

Brighton SEO: Dixon Jones – workflows for sustainable link building

by Jess Hawkes @ Impression

Fri Sep 15 08:05:41 PDT 2017

Dixon Jones asked, does link-building for SEO still matter? Right now, he says, it does matter. According to Dixon, the page rank algorithm still exists. Third party research from Stone Temple and Search Engine Land show that Google’s top 3 search ranking factors include links, which means that links are still very valuable. Dixon’s next question […]

The post Brighton SEO: Dixon Jones – workflows for sustainable link building appeared first on Impression.

Latest news in WordPress community

by Shana @ First Page Advantage – Search Engine Marketing

Fri Feb 19 00:43:46 PST 2016

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Curabitur venenatis lacus magna, eu ultrices dui porta ut. Duis placerat eu velit eu egestas. Nullam pharetra nibh non magna porttitor faucibus. Vivamus placerat, nulla ut dignissim mattis, nulla nisl egestas erat, eu pulvinar quam purus eget ipsum. Maecenas varius vestibulum mauris. Fusce vitae ipsum enim. Sed […]

The post Latest news in WordPress community appeared first on First Page Advantage - Search Engine Marketing.

Digital Performance Dashboards for SME’s from R5,000

by Algorithm @ Algorithm Agency

Sat May 20 05:38:42 PDT 2017

Accessible, Live, Automated Dashboards Digital marketing reporting has always been painful, for both agencies and clients. Clients often experience reporting that is late, poorly formatted and lacking any insights. Agencies have spent hours manually pulling data from numerous ad and analytics platforms, then, they spend even more time "cutting and sticking" the data into ugly [...]

The post Digital Performance Dashboards for SME’s from R5,000 appeared first on Algorithm Agency.

PPC or SEO? Choosing Based on Budget & Maximizing Your ROI

by Kaleigh Moore @ Directive Consulting

Thu Aug 04 10:04:33 PDT 2016

Marketers working with a limited budget often face a tough question when considering pursuing PPC or SEO. They ask themselves: “Which one is right for me? And how do I...

The post PPC or SEO? Choosing Based on Budget & Maximizing Your ROI appeared first on Directive Consulting.

The Importance of Author Rank

by seoagency @ SEO Agency Pte Ltd

Thu Aug 25 22:09:44 PDT 2016

Author Rank is a little known factor that Google has been looking at for a while now. You have probably seen its effects but you might not have even realised what you are looking at. If you search a topic and see an author and their picture listed alongside the link then you’ve seen Google’s […]

The post The Importance of Author Rank appeared first on SEO Agency Pte Ltd.

Latest Study on Google SERPs and CTRs Reveals Shocking Results

by Josh Hamit @ Improve My Search Ranking

Tue Sep 12 03:20:10 PDT 2017

Google search engine results pages (SERPs) and the click-through rate (CTR) that website owners get have always been a little bit of an enigma. Because nobody has been able to nail a magic rule perfectly, there has been a lot of speculations about which results get clicked the most (apart from the top 3 results, […]

The post Latest Study on Google SERPs and CTRs Reveals Shocking Results appeared first on Improve My Search Ranking.

What is Performance Marketing? Why should you care?

by Graeme Stiles @ Algorithm Agency

Mon May 15 03:20:30 PDT 2017

We all want proof instead of theories and results rather than cheap talk. At the end of the day, as a marketing manager or business owner, you want a return on investment from your marketing spend. This is where performance marketing comes into play. This style of marketing has drastically changed the way we advertise and with [...]

The post What is Performance Marketing? Why should you care? appeared first on Algorithm Agency.

Local SEO for Small Businesses

by Adam Coombs @ Unamo Blog

Thu Sep 14 01:52:30 PDT 2017

Local SEO for Small Businesses The organic search results are already a tough place to fight for top rankings. Local search results? Even harder. Besides traditional SEO, there are a variety of local SEO ranking factors that small businesses and even larger franchises have to worry about when jockeying for the top positions for localized […]

5 Mistakes When Trying To Understand Your AdWords Performance

by Zoe Liang @ Reef Digital Agency

Mon Apr 03 14:10:15 PDT 2017

How does your AdWords perform? I mean, seriously? In a Google dominated world, AdWords spend can be a significant part of your marketing budget. You’ve probably already spent a lot of time communicating your goals with your agency, maybe even tried to get your head around the sophisticated AdWords interface and metrics. And you are...

The post 5 Mistakes When Trying To Understand Your AdWords Performance appeared first on Reef Digital Agency.

Budget SEO Tips for Fitness Coaches

by BTW Team @ Break The Web

Mon Jun 19 08:05:48 PDT 2017

Building a business has been easier these days with the rise of information technology. Before the internet boom, only those with big budgets could afford to advertise their brands, products, and services. Advertising meant having to buy TV and radio slots or printing out brochures and leaflets. This kind of publicity involved thousands and even […]

Hurricanes Escalate US Climate Change Debate on Social Media

by Natalie Severt @ Unamo Blog

Wed Sep 13 07:30:35 PDT 2017

Is it wrong to discuss climate change during climate disasters? Scott Pruitt, the Administrator at the Environmental Protection Agency (EPA), says that it is. He told CNN in a phone interview that it’s “misplaced” to “focus on the cause and effect of the storm” during the storm. So, did anyone listen to him? Apparently not. […]

Performance Marketing Demystified

by Algorithm @ Algorithm Agency

Wed Jun 28 06:44:57 PDT 2017

Describing performance marketing is hard. Why? Because we "digital folk" are generally terrible at explaining things in everyday language. We struggled to find a good definition for performance marketing anywhere on the web, even the large global agencies are guilty of diving into three letter acronyms and fuzziness. We thought that we would have a go [...]

The post Performance Marketing Demystified appeared first on Algorithm Agency.

Popup Form

by admin @ SEO Inc.

Thu Mar 27 04:18:11 PDT 2014

The B2B Guide to Email Marketing (Live Email Blast Examples)

by Sean Thomas Martin @ Directive Consulting

Fri Jul 07 03:59:23 PDT 2017

These days B2B marketers have to choose from a seemingly endless selection of different campaign options. There’s the usual assortment of digital marketing tactics to choose from, such as SEO,...

The post The B2B Guide to Email Marketing (Live Email Blast Examples) appeared first on Directive Consulting.

Link spam, migration disasters and Penguin is nowhere to be seen – Organic growth in 2017

by Tim Grice @ Branded3

Wed Sep 06 02:27:48 PDT 2017

SEO is very much seen as a growth channel, businesses struggle to invest in it to stand still, they need to see better rankings...

Web Optimization Strategies for Visual Artists

by BTW Team @ Break The Web

Wed Jun 14 06:14:43 PDT 2017

Etsy is now making it feasible for visual artists to present their crafts and have the opportunity to sell them. It is a perennial problem for artists to find a market for their work, so Etsy is a great platform for them to find a voice for what they are passionate about. Now, artists do […]

B2B PPC Agency Pricing and Costs: The Definitive Buyer’s Guide in 2017

by Andrew Choco @ Directive Consulting

Fri Sep 09 10:48:36 PDT 2016

As a B2B marketing agency, one of the first things a client might ask us is, “How much will my PPC management cost?” It’s a fair question, but one that...

The post B2B PPC Agency Pricing and Costs: The Definitive Buyer’s Guide in 2017 appeared first on Directive Consulting.

4 Crucial Digital Considerations All Businesses Must Take Into Account

by Dan Taylor @ Valley Inbound Marketing

Tue Apr 11 09:05:20 PDT 2017

The post 4 Crucial Digital Considerations All Businesses Must Take Into Account appeared first on Valley Inbound Marketing.

So much of business is dependent on digital platforms and skills these days. Therefore, there has never been a more pivotal time to consider digital solutions for your company. Your business needs to take into account which of these digital advancements your company wishes to embrace for the years to come. Some will be more […]

The post 4 Crucial Digital Considerations All Businesses Must Take Into Account appeared first on Valley Inbound Marketing.

Franchise SEO: How to Apply Local SEO to Multiple Locations

by Avinash Nair @ Unamo Blog

Tue Aug 29 05:09:47 PDT 2017

From creating different landing pages to finding niche, relevant keywords, a lot of franchisors (and their SEO vendors) are neck deep in their search for the Holy Grail of franchise SEO. And that’s only the beginning. As a franchisor, you’re aware by now of the many pitfalls of attempting to unify information without duplicating it. […]

Don’t Start a Campaign without these 11 B2B Marketing Tools

by Brad Smith @ Directive Consulting

Fri Aug 18 12:14:05 PDT 2017

High conversion rates aren’t an accident. There’s nothing fluky about them. Yet only 22% of companies feel that their conversion rates are adequate, according to HubSpot. So how can you...

The post Don’t Start a Campaign without these 11 B2B Marketing Tools appeared first on Directive Consulting.

Our Unique Approach to Content Marketing in 2017

by Sean Thomas Martin @ Directive Consulting

Fri Jul 07 03:24:55 PDT 2017

You've probably read time after time that in order to build your company’s brand, the least you should have is an active blog and social media presence. While that is 100% true, a resource page can potentially be the true goldmine of your site.

The post Our Unique Approach to Content Marketing in 2017 appeared first on Directive Consulting.

Arabic Marketing: The Catalyst to Growing Your Business in the Middle East

by Honey Garcia @

Sun Jul 02 05:52:52 PDT 2017

Arabic Marketing is a far-reaching, cost-effective digital marketing method that enables businesses to directly connect with Arab-speaking audiences in their own native language. As of March 2017, there are more than 175 million Arabic-speaking internet users in the world. This means there is a huge international audience for Arabic Marketing, both for businesses based in […]

The post Arabic Marketing: The Catalyst to Growing Your Business in the Middle East appeared first on .

How to Outreach Journalists in the Age of “Churnalism”

by Alex Cassidy @ VerveSearch

Tue May 30 03:31:55 PDT 2017

‘Churnalism is a form of journalism in which press releases, stories provided by news agencies, and other forms of pre-packaged material, instead of reported news, are used to create articles in newspapers and other news media.’ Churnalism is a reality for many editorial teams in 2017. They no longer have the luxury of spending hours […]

The post How to Outreach Journalists in the Age of “Churnalism” appeared first on VerveSearch.

Recent Google Updates

by Eric Van Cleave @

Mon Apr 03 10:45:14 PDT 2017

Many of you have heard me mention a number of Google Algorithm updates that have occurred in February and March. Below is a quick summary of the nature of the Google updates and, based on what we know now, what they effect and how to comply with the new standards. February 1st update From a review of various online forums, […]

The post Recent Google Updates appeared first on .

How to Get More Blog Subscribers Without SEO Damage?

by Jane @ Improve My Search Ranking

Fri Sep 08 01:52:45 PDT 2017

Google is pushing very hard towards making websites more user friendly. If your website isn’t user-friendly and easy to navigate, or if it puts hurdles between visitors and the content they are seeking, it cannot be considered search-engine friendly. It means Google started penalizing annoying popups and interstitials. But aren’t those “annoying” popups a great […]

The post How to Get More Blog Subscribers Without SEO Damage? appeared first on Improve My Search Ranking.

Tips for Small Businesses to Thrive Online

by BTW Team @ Break The Web

Mon May 29 13:46:50 PDT 2017

The internet has paved the way for people with budgetary constraints to launch their businesses online. Having an online company turns out to be so much more affordable compared to putting up a brick-and-mortar business. However, because of this low barrier to entry, many small online businesses shut down after a year of operation due […]

How to Blog Your Way to the Top of Google in 2016

by William Jones @ SEO IRELAND

Wed Jan 13 02:35:00 PST 2016

I know what you’re thinking. This bloke’s got some bloody nerve preaching about blogging when he hasn’t even posted on his own site for over a year. It’s a fair cop. I haven’t been around here much recently, mainly because I’ve been too busy earning a crust working on SEO and content strategies to grow traffic and […]

The post How to Blog Your Way to the Top of Google in 2016 appeared first on SEO IRELAND.

BrightonSEO 2017: A Long Way From A Room Above A Pub

by Matt Lindley @ VerveSearch

Mon Apr 10 10:10:29 PDT 2017

Last Friday, 3,500 SEOs descended on Brighton for the UK’s biggest search marketing conference. BrightonSEO has come a long way since its inception in a pub, and five of us headed down from Verve Headquarters for a day of learning, listening, meeting people, and enjoying the good weather. The day kicked off with a series of […]

The post BrightonSEO 2017: A Long Way From A Room Above A Pub appeared first on VerveSearch.

SEO’s Oft-Misunderstood Underdog: Metadata

by Daniel Dell-Cornejo @ The Search Agency

Thu Mar 09 02:00:45 PST 2017

Over the course of SEO’s long and ever-changing history, we’ve seen the perceived value of metadata slowly chipped away by Google update after Google update. First it was the meta keywords tag, left dying in the gutter and now barely hanging on as a simple...

The post SEO’s Oft-Misunderstood Underdog: Metadata appeared first on The Search Agency.

Creating an AdWords Account

by Jordan Gardiner @ Ignite Digital

Wed Jan 25 07:23:20 PST 2017

Creating an AdWords account will give you the basis for a Search Engine Marketing (PPC) strategy.  PPC Advertising allows you to attract more customers as well as the ability to reach the right customers at the right time and it gives you the flexibility to advertise in specific locations. This article will teach you how to set up your own AdWords Account for your business. 1. To begin you’ll have to go the AdWords Homepage and click Start now. 2. Enter the email address you’ll want to use to sign into your AdWords account. 3. Enter the Website URL of your business that you would like to advertise for. 4. Optional – You can select Yes or No to receive tips

The post Creating an AdWords Account appeared first on Ignite Digital.

Thank you for attending outREACH!

by Lynsey Greenwood @ VerveSearch

Fri Jun 16 02:20:25 PDT 2017

Wales, Poland, The Netherlands, Finland, Denmark, Germany, The USA, and Pakistan… these are just a few countries our conference attendees travelled from to spend a day at outREACH. Our aim was to put on a conference which was totally unique, full of useful advice and straight to the point. No bull sh*t. We wanted to […]

The post Thank you for attending outREACH! appeared first on VerveSearch.

EMAIL – Small Business Marketing Solutions

by Eric Van Cleave @

Thu Mar 02 08:26:56 PST 2017

Email marketing has been forgotten by many Small Business Marketers because it has just been “done to death”. For most of our clients, email is still a viable marketing medium, and I wanted to take a moment to explain some of the positives of email marketing, and share a few things that have been done, but still bring results. 2 […]

The post EMAIL – Small Business Marketing Solutions appeared first on .

Awesome and universal directory theme

by Shana @ First Page Advantage – Search Engine Marketing

Mon Mar 21 03:58:16 PDT 2016

Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequ. Lorem ipsum dolor sit amet, consectetur […]

The post Awesome and universal directory theme appeared first on First Page Advantage - Search Engine Marketing.

Powerful tool for all designers

by Shana @ First Page Advantage – Search Engine Marketing

Sat Jan 02 04:46:45 PST 2016

At vero eos et accusamus et iusto odio dignissimos ducimus qui blanditiis praesentium voluptatum deleniti atque corrupti quos dolores et quas molestias excepturi sint occaecati cupiditate non provident, similique sunt in culpa qui officia deserunt mollitia animi, id est laborum et dolorum fuga. Et harum quidem rerum facilis est et expedita distinctio. Lorem ipsum dolor […]

The post Powerful tool for all designers appeared first on First Page Advantage - Search Engine Marketing.

How Peter Kay Taught Me To Write Better Website Copy

by William Jones @ SEO IRELAND

Mon Mar 06 06:23:03 PST 2017

Last week my daughter showed me a very funny Peter Kay clip. In it he jokes about having to resort to the “emergency chairs” when having Sunday Dinner at his mother’s house. It reminded me of Christmases when I was growing up. I’m the youngest in a big family, so I was usually the one sent off to […]

The post How Peter Kay Taught Me To Write Better Website Copy appeared first on SEO IRELAND.

17 Ways To Optimize Your Google AdWords Campaign

by mike@marccx.com @

Mon Jul 31 03:00:46 PDT 2017

Making the most of Google AdWords means having to be consistently on-top of campaign optimization. Each year, companies pour thousands upon thousands of dollars into their ad spend, but is the resultant ROI where it needs to be? Most importantly, is it where it SHOULD be given the amount of ad dollars you spent? For […]

The post 17 Ways To Optimize Your Google AdWords Campaign appeared first on .

That’s The Look, The Look Of…Successful Marketing

by Emma Nolan @ Digital Next

Tue Nov 15 04:36:14 PST 2016

For me, the English graduate making the leap from novels and books, to content marketing and SEO, successful marketing seems to be a mix of several...

The post That’s The Look, The Look Of…Successful Marketing appeared first on Digital Next.

How Do Content Marketing and SEO Work Together?

by Emma Nolan @ Digital Next

Tue Oct 25 01:30:28 PDT 2016

Content Marketing and SEO have long been described as two people working hand in hand to improve the performance of your online presence. Like Batman and...

The post How Do Content Marketing and SEO Work Together? appeared first on Digital Next.

Google Ranking Factors – What is “RankBrain”?

by Eric Van Cleave @

Tue May 16 10:26:46 PDT 2017

Google has used a machine-learning artificial intelligence system called “RankBrain” since early 2015 to help rank search results. RankBrain uses AI (Artifical Intelligence) to accumulate information relevant to search rankings. AI uses Machine Learning, which is the process where a computer teaches itself how to do something, rather than being taught by programming or human beings. All indications are that […]

The post Google Ranking Factors – What is “RankBrain”? appeared first on .

Can Online Reviews Impact Your Local SEO Strategy?

by wpadmin @ Gustin Quon

Thu Mar 17 14:57:44 PDT 2016

You have a small business, and you sometimes struggle with meeting payments and pleasing everyone. What else can go wrong? Well, are you managing your online reputation? Online reviews can have a big impact not only on your branding efforts but your strategy, as well. Importance & Effect Reviews influence your prospects’ purchase decision, they […]

The post Can Online Reviews Impact Your Local SEO Strategy? appeared first on Gustin Quon.

How B2B Brands Can Use Quora to Drive Traffic, Establish Authority, & Earn SEO Benefits

by Brian Honigman @ Digital Current

Tue Aug 01 12:00:14 PDT 2017

Quora is an effective avenue to boost your brand’s presence online. Learn how to best use the Q&A site to boost traffic, authority, and SEO. It’s difficult to find an answer to a very specific, nuanced question online at times. Google searches often return results that help answer a question broadly, while Yahoo Answers are […]

The post How B2B Brands Can Use Quora to Drive Traffic, Establish Authority, & Earn SEO Benefits appeared first on Digital Current.

How to Identify and Prioritize Conversion Optimization Opportunities

by Brian Honigman @ Digital Current

Tue Jul 25 06:00:27 PDT 2017

Use this guide to help you determine how best to optimize your site in order to boost visitor conversion. Conversion optimization is an ongoing marketing practice that’s never fully completed. No website is perfect as every brand will have areas of their online properties worth optimizing to boost conversions. As an enterprise brand, you likely […]

The post How to Identify and Prioritize Conversion Optimization Opportunities appeared first on Digital Current.

How To Audit Backlinks In The SEO Spider

by screamingfrog @ Screaming Frog

Wed Sep 07 01:57:01 PDT 2016

There’s plenty of reasons you may wish to audit backlinks to a website, whether it’s to check the links are still live and passing link value, they’ve been removed or nofollowed after a link clean up, or you want to get more data on the links which Google Search Console...

Why nobody reads your boring blog posts, and what you can do about it

by William Jones @ SEO IRELAND

Tue Jul 19 06:02:44 PDT 2016

Do you find yourself constantly thinking about blog topics to write about? Or, maybe you don’t give it any thought at all. In fact, you reckon the secret is to churn out stuff regularly, whether it’s what your audience wants to read or not. So you pick a title on a whim, and ask the Digital […]

The post Why nobody reads your boring blog posts, and what you can do about it appeared first on SEO IRELAND.

SEO Inc. Joins Rackspace Partner Network

by admin @ SEO Inc.

Wed Sep 30 10:38:59 PDT 2015

Adwords Update: New Ad formats and how to use them

by Chris Redshaw @ Reef Digital Agency

Wed Jan 25 07:57:31 PST 2017

This is the short preview of the post that should be no more than 55 words long. It’s normally just the first paragraph (or almost) of the post. As Google rolls out Expanded Text Ads for AdWords users, it’s important to note that the additional characters you gain from Expanded Text Ads are just one...

The post Adwords Update: New Ad formats and how to use them appeared first on Reef Digital Agency.

Brighton SEO: Greg Gifford – Tips for building totally excellent local links

by Jess Hawkes @ Impression

Fri Sep 15 07:58:15 PDT 2017

Greg Gifford specialises in local search. He started his talk by explaining that local search is different from usual SEO practises as domain authority and follow/nofollow aspects are not important for local SEO. Greg highlighted some top tips for improving local SEO rankings, as well as some angles to tap into for local search, as […]

The post Brighton SEO: Greg Gifford – Tips for building totally excellent local links appeared first on Impression.

What is domain authority and how does it impact SEO?

by Jason Parks @ The Media Captain

Sun Sep 11 05:44:17 PDT 2016

Written By: Jason Parks One of the first questions I receive from prospective clients who are interested in search engine optimization services is, “How long will it take for my business to populate on the first page of Google?” There are many factors that go into an SEO strategy, but it isn’t rocket science. If

10+ SEO Traffic Hacks to Optimize Your Website for Google

by Garrett Mehrguth @ Directive Consulting

Fri Jul 15 06:51:19 PDT 2016

Search engine optimization is one of the most written about topics in marketing today. Unfortunately for many marketers, the information they read leaves them excited, but unable to implement. Whether it’s because development work is needed or the topic

The post 10+ SEO Traffic Hacks to Optimize Your Website for Google appeared first on Directive Consulting.

Grading the Site Speed of 100+ Computer Hardware Sites

by Sean Thomas Martin @ Directive Consulting

Tue May 16 16:45:26 PDT 2017

Search engine users are not generally known for the lengthy attention spans. The truth is that you only have a matter of seconds to grab your user’s attention and hold...

The post Grading the Site Speed of 100+ Computer Hardware Sites appeared first on Directive Consulting.

The Right Recipe: Blending Paid and Organic Search Campaigns

by Sean Thomas Martin @ Directive Consulting

Fri Oct 21 17:28:22 PDT 2016

Internet marketing can be a tricky business. It takes an incredible amount of data and customization of your content and pages to truly optimize any online marketing campaign. SEM (search...

The post The Right Recipe: Blending Paid and Organic Search Campaigns appeared first on Directive Consulting.

Avoid SEO Failure – Check your Agency

by Graeme Stiles @ Algorithm Agency

Sun Jul 09 11:38:31 PDT 2017

Think long and hard before signing an SEO service provider contract As a business owner or marketing manager in South Africa, it is often hard to decide on an SEO service provider. We previously wrote a post giving some guidance on how to chose the right SEO agency  But how do you know for certain [...]

The post Avoid SEO Failure – Check your Agency appeared first on Algorithm Agency.

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 15 13:00:48 PDT 2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land.

SEO Content Checklist for 2017

by Garrett Mehrguth @ Directive Consulting

Tue Apr 15 10:17:14 PDT 2014

Consistently creating content that readers love and search engines rank is no easy task.  There are many elements that must be addressed for your voice to be heard amongst the crowd. This...

The post SEO Content Checklist for 2017 appeared first on Directive Consulting.

Brighton SEO: Stacey MacNaught – Advanced Keyword Research

by Laura Hampton @ Impression

Fri Sep 15 04:04:25 PDT 2017

The search landscape is changing. Stacey tells us that 50% of searches will be voice by 2020. And the search engines we use are changing; many searches now start on Amazon instead of Google. Hummingbird was the thing that made Stacey sit up and take note. This was all about joining the dots for users. […]

The post Brighton SEO: Stacey MacNaught – Advanced Keyword Research appeared first on Impression.

Google to Introduce “Annoying Ads” Notifications to Websites

by Jane @ Improve My Search Ranking

Tue Sep 05 02:12:55 PDT 2017

Google has been fighting against annoying and obtrusive ads for quite some time now. Beginning from its mobile-friendly websites with no intrusive ads, search engine ranking penalties for sites with too many ads, and introducing a built-in ad blocker to Google Chrome, there have been numerous attempts by Google. The latest one is that Google […]

The post Google to Introduce “Annoying Ads” Notifications to Websites appeared first on Improve My Search Ranking.

15 Ways Blog Traffic Analysis Can Improve Your Company’s MQLs

by Kathryn Ross @ Directive Consulting

Thu Apr 09 13:37:11 PDT 2015

Marketing Qualified Leads are the life blood of B2B marketing campaigns.  To gain MQLs, conducting blog traffic analysis for your company is one of the sure-fire ways to acquire accurate readings...

The post 15 Ways Blog Traffic Analysis Can Improve Your Company’s MQLs appeared first on Directive Consulting.

What Makes Good Copywriting?

by Francesca Hinojosa @ Executive Digital

Mon Sep 04 12:19:29 PDT 2017

Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job. Faced with an almost-impossible copywriting task, he rose to the occasion to solve a huge problem for his client, Lucky Strike. In spite of research warning customers of the dangers of cigarettes, Draper delivered the iconic slogan — “It’s ...

Community Spotlight – Derick and Danielle Coffey, Perk Place Coffee Company

by Evan Pettrey @ Valley Inbound Marketing

Mon Mar 27 07:52:17 PDT 2017

The post Community Spotlight – Derick and Danielle Coffey, Perk Place Coffee Company appeared first on Valley Inbound Marketing.

Local couple Derick and Danielle Coffey were blessed with an ideal childhood growing up here in the Valley. Like most kids growing up in small towns, family was an important part of their lives and Derick and Danielle consider themselves to be fortunate to have supportive families. Hard work, diligence, and a love for community […]

The post Community Spotlight – Derick and Danielle Coffey, Perk Place Coffee Company appeared first on Valley Inbound Marketing.

Is desktop for e-commerce done? Diving into mobile and desktop conversions

by Samran Raza @

Thu Feb 09 02:16:54 PST 2017

Mobile. Everyone is using it, everyone is searching for it, everyone is into it. Data from Statista, one of the foremost big data companies in the world today, indicates a 7.3 per cent increase in mobile internet market penetration over the past two years. Based on the data, mobile internet has grown its market share […]

The post Is desktop for e-commerce done? Diving into mobile and desktop conversions appeared first on .

The LinkedIn Redesign: 3 Things You Need To Know

by mike@marccx.com @

Mon Jun 19 03:00:29 PDT 2017

Believe it or not, job searching and recruiting platform LinkedIn is one of the internet’s oldest forms of social media. Since it launched back on May 5, 2003, it’s grown to over 467 million users around the world. However, only about 106 million users are active on LinkedIn. The LinkedIn Redesign: Redesigning for Reengagement The […]

The post The LinkedIn Redesign: 3 Things You Need To Know appeared first on .

When and how to play your SEO card

by Graeme Stiles @ Algorithm Agency

Wed May 31 10:57:09 PDT 2017

When should you as a business owner or marketing manager involve SEO in your marketing efforts? This may seem like a simple question but there is often a lot of confusion around where SEO should fit into the marketing process. There are a couple of instances where SEO involvement is vital and can actually save [...]

The post When and how to play your SEO card appeared first on Algorithm Agency.

AdWords History Timeline Published

by Jason Lock @ Screaming Frog

Tue Jan 31 04:28:27 PST 2017

For those of us who have been in paid search since before AdWords was on the scene, it’s easy to forget the details about when certain “features” were released, and in what form they first appeared. For those who are newer to the industry, it’s probably hard to imagine the...

AMP vs. Progressive Web Apps: Which is Right for Me?

by Sacha Moufarrege @ The Search Agency

Tue Sep 05 09:32:57 PDT 2017

With mobile-first indexing in full swing and the web being driven primarily by mobile searches, businesses can no longer afford to fall behind with their mobile web presence. Separate mobile subdomains are now largely a thing of the past and ordinary responsive websites may be...

The post AMP vs. Progressive Web Apps: Which is Right for Me? appeared first on The Search Agency.

B2B vs B2C Marketing: The Differences Every Search Marketer Should Know

by Sean Thomas Martin @ Directive Consulting

Mon Jun 12 08:42:42 PDT 2017

If you’ve spent any time reading up on digital marketing trends you’ve probably run into the terms B2B and B2C before. The general difference between B2B and B2C is clear enough...

The post B2B vs B2C Marketing: The Differences Every Search Marketer Should Know appeared first on Directive Consulting.

The Long and Short of Voice Search

by Barkha Shah @ The Search Agency

Wed Apr 12 15:53:56 PDT 2017

Virtual assistants, voice commands and artificial intelligence are all driving a huge change in the online search industry. Based on available statistics, 20%-25% of searches on Google apps /Android phones are voice-based and Comscore has predicted that by 2020 that number will increase to 50%....

The post The Long and Short of Voice Search appeared first on The Search Agency.

20 Free Social Media Guides for B2B Marketers

by Andrew Choco @ Directive Consulting

Wed Jun 29 08:44:12 PDT 2016

With the rise of social media in today's society (According to a 2015 Pew Research Study, 65% of Americans currently use social media), having at least a basic knowledge of how to use it for marketing is crucial for improving your digital marketing footprint.

The post 20 Free Social Media Guides for B2B Marketers appeared first on Directive Consulting.

Why Monopolizing SERPs is Your Next Best B2B Marketing Tip

by Brad Smith @ Directive Consulting

Wed Jul 26 23:23:40 PDT 2017

Today’s SEO is far more nuanced and sophisticated than even just a few years ago. That’s because search engines are more fluid, faster, and smarter, too. They can understand what...

The post Why Monopolizing SERPs is Your Next Best B2B Marketing Tip appeared first on Directive Consulting.

Why SSL Certification is Crucial for Your Company’s Website

by Matthew Hansey @ Gustin Quon

Thu Aug 24 14:14:32 PDT 2017

In order to foster a safer and more secure web browsing experience for users, Google reported that it will start displaying a “Not Secure” message on websites that are not secured with SSL Certification. Starting in October 2017, any website that does not provide this certification will be unfavoured by Google, inevitably impacting rankings and […]

The post Why SSL Certification is Crucial for Your Company’s Website appeared first on Gustin Quon.

How To Get High Google Rankings For Your Website

by William Jones @ SEO IRELAND

Mon Dec 08 09:24:37 PST 2014

Many studies have been done, and a lot has already been written, about how to improve your chances of getting high Google rankings for your website in 2015. These studies have thrown up some very interesting conclusions. One of the most surprising observations to come out of the studies is that social signals will play […]

The post How To Get High Google Rankings For Your Website appeared first on SEO IRELAND.

Different Types of Web Hosting Services to Consider

by seoagency @ SEO Agency Pte Ltd

Thu May 04 23:59:06 PDT 2017

Thinking about changing your hosting plan or buying a new hosting plan for your website? You’ve come to the right place. We’ve drawn up a list of the different types of web hosting plans available to help you decide the best option for you. Indeed, there are many ways a site can be hosted. What’s […]

The post Different Types of Web Hosting Services to Consider appeared first on SEO Agency Pte Ltd.

Where Should I Advertise Online?

by seoagency @ SEO Agency Pte Ltd

Sun Sep 25 21:36:07 PDT 2016

Advertising online can be an overwhelming experience. There are so many platforms that could reach a wide audience, so which is the best for you? We’ve found the top online advertising platforms that you should consider for your next campaign.   Google AdWords   Google AdWords is typically the most popular way to advertise online. […]

The post Where Should I Advertise Online? appeared first on SEO Agency Pte Ltd.

Tactics for Trustworthiness

by dentonscreativeteam@gmail.com @ Dentons Digital

Thu Aug 31 02:28:54 PDT 2017

When a visitor lands on your small business website while searching for a business or service you offer, he or she will make up their mind in a matter of seconds whether to stay … or bounce away and try the next site that comes up in the search results. One of the main things […]

The post Tactics for Trustworthiness appeared first on Dentons Digital.

Digital Weekly: Creating Amazing Content Experiences, Social Media Automation, & More

by Kyle Johnson @ Digital Current

Wed Sep 06 08:00:18 PDT 2017

Learn how AMP has become integral for organic search, how to draw in millennials with content marketing, & so much more! After a couple weeks off, we return to look at how automation and big data are becoming a part of digital marketing. We also explore ways to deepen human connections through content marketing. Let’s […]

The post Digital Weekly: Creating Amazing Content Experiences, Social Media Automation, & More appeared first on Digital Current.

Multiregional Tracking in Unamo SEO

by Adam Coombs @ Unamo Blog

Thu Sep 07 08:44:38 PDT 2017

With Multiregional Keyword Tracking you’ll be able to track keywords in multiple regions in your Unamo SEO campaign. ​ Multiregional tracking only applies to Google; however, with a variety of local search engines in various countries, you can check the success of your keywords in one region against their success in another. By doing this, […]

Google Releases the Much-Awaited Landing Page Mobile Assessment Tool

by Jane @ Improve My Search Ranking

Fri Sep 15 02:15:25 PDT 2017

Poorly designed and out-of-place landing pages can significantly damage a website’s conversion rates. This effect only accentuates in the case of mobile devices — because of the shorter attention span time and the users’ need to get the best experience without any extra effort or dead end. To make the mobile browsing experience even better, […]

The post Google Releases the Much-Awaited Landing Page Mobile Assessment Tool appeared first on Improve My Search Ranking.

Content Creation Ideas That Will Drive Visitors To Your Website

by William Jones @ SEO IRELAND

Tue Aug 26 07:26:13 PDT 2014

One question I get asked over and over again is how to find ideas for creating new content which will boost SEO and generate more traffic. It’s now widely accepted that having your content linked to by high quality websites in the same field and shared via social media channels carries significant ranking weight. The […]

The post Content Creation Ideas That Will Drive Visitors To Your Website appeared first on SEO IRELAND.

The fun fundamentals of search and intent

by E-Web Marketing @ E-Web Marketing

Tue Feb 14 20:53:40 PST 2017

There is a cool story told of a legendary American football coach Vince Lombardi. He had a ritual that he would...

The post The fun fundamentals of search and intent appeared first on E-Web Marketing.

The 15-Minute Content Campaign Audit Template

by Aaron Agius @ Louder.Online

Tue Aug 09 01:00:19 PDT 2016

The world of content marketing moves fast. There’s a lot to do to keep a campaign running smoothly, including creating content, researching audiences, and engaging with audiences on social media. With a lot of pressure to perform a wide variety of different jobs every day, it can be easy to overlook changes that can be … Continue reading "The 15-Minute Content Campaign Audit Template"

The post The 15-Minute Content Campaign Audit Template appeared first on Louder.Online.

Transparency on digital performance

by Graeme Stiles @ Algorithm Agency

Wed May 17 02:52:01 PDT 2017

Algorithm Agency launch new comprehensive search analysis tool "Topic clusters" have been the subject of a fair amount of research and discussion in the SEO world recently. HubSpot recently published a fairly detailed research article on the subject and the data points to there being huge value in this tactic. But what if we could [...]

The post Transparency on digital performance appeared first on Algorithm Agency.

Screaming Frog SEO Spider Update – Version 8.0

by screamingfrog @ Screaming Frog

Tue Jul 18 02:01:45 PDT 2017

I’m excited to announce the release of Screaming Frog SEO Spider 8.0, codenamed internally as ‘All J’s must go’. Our team have been busy in development working on some exciting new features, so let’s get straight to it, and talk about what’s new in version 8.0. 1) Updated User Interface...

Choosing Search Engine Marketing Agencies: 8 Dirty Secrets You Should Know

by Emma Siemasko @ Directive Consulting

Fri Jun 17 10:10:29 PDT 2016

Hiring the right search engine marketing agency can be difficult. In this post we reveal 8 dirty secrets you should know when searching for the right agency.

The post Choosing Search Engine Marketing Agencies: 8 Dirty Secrets You Should Know appeared first on Directive Consulting.

Brighton SEO: Duane Forrester – Markup, User Driven Change and Your Future

by Laura Hampton @ Impression

Fri Sep 15 03:10:13 PDT 2017

Duane Forrester opened his talk with an exercise in networking. Every person was asked to introduce themselves to the people around them and tell them why they should want to know them. Influentials The idea of influentials is that you want to identify people who have an audience. But Duane suggests traditional celebrities are losing […]

The post Brighton SEO: Duane Forrester – Markup, User Driven Change and Your Future appeared first on Impression.

Is Your Brand Safe on GDN?

by Mila Lazarevic @ The Search Agency

Wed Apr 26 13:25:30 PDT 2017

The short answer: It can be. Brand safety has become the latest buzz phrase among agencies and advertisers alike, with major brands having knee-jerk reactions upon discovering slews of grossly irrelevant, low-quality, borderline fraudulent ad placements –- and rightfully so. After all, if spending exorbitant...

The post Is Your Brand Safe on GDN? appeared first on The Search Agency.

Why Website Design is Crucial for SEO

by BTW Team @ Break The Web

Tue Jul 04 20:45:22 PDT 2017

When you talk about Search Engine Optimization (SEO), content, social media, and programming usually come up. However, one important factor often overlooked is website design, which contributes significantly to better SEO rankings. There are many secrets to getting higher SEO rankings, but all-in-all, these strategies contribute to improving your online presence. When people search for, […]

How to Dominate Local SEO

by Jessica Jones @ Digital Next

Wed Nov 09 06:46:56 PST 2016

Local SEO first began to make headway in 2005, thanks to the introduction of Google Maps, and Maps data being merged into the Local Business Centre....

The post How to Dominate Local SEO appeared first on Digital Next.

Getting started with Search Engine Optimization for your business

by Jason Parks @ Media Captain's Digital Marketing, SEO & E-Commerce Podcast

Sat Sep 09 05:29:52 PDT 2017

This podcast goes will help you better understand SEO and provide you with the crucial first steps on how to deploy an SEO strategy for your business.

Why a PPC Campaign Might Be Your Best SEO Move

by Snap Agency @ Snap Agency

Thu Aug 31 10:38:37 PDT 2017

It can be easy for even the most experienced digital marketers to get caught up in a single tactic. We can lose our creativity and then become worried when that...

Choosing the Right Social Media Platforms for Your Brand

by wpadmin @ Gustin Quon

Fri Jan 06 09:25:53 PST 2017

Social media has become a vital component of any company’s marketing efforts. There are more than 2.1 billion people with active social media accounts, so it makes perfect sense for you to want to take advantage of this growing community to help increase your sales. But the problem is, there are countless social media networks […]

The post Choosing the Right Social Media Platforms for Your Brand appeared first on Gustin Quon.

Ignite Digital Achieved Google Premier Partner Status

by Matthew Goulart @ Ignite Digital

Tue Aug 29 06:31:51 PDT 2017

We are extremely proud to announce today that Ignite Digital has officially achieved the status of Google Premier Partner. Ignite Digital has been closely working with Google since 2009 to attain this prestigious status making Ignite Digital one of the leading Digital Ad Agencies to have met the stringent benchmarks as set out by Google. As one of a few Google Premier Partners, there are additional advantages and options available to our clients who benefit from the direct communication and priority support with Google. Achieving Google Premier Status means Ignite Digital has “Meet the performance requirement by delivering solid overall ad revenue and growth, and maintaining and growing your customer base.” We are also certified Google AdWords Pros, which to

The post Ignite Digital Achieved Google Premier Partner Status appeared first on Ignite Digital.