SEOTips.ws

Develop and Implement Digital Advertising Campaigns for Lead Generation

by equinet @ Equinet Academy | Digital Marketing Training Course Singapore

Thu Aug 24 21:47:29 PDT 2017

On the 8th of Sept 2017 (Fri), 7pm to 10pm, Equinet Academy will be collaborating with Sam Choo, Founder of Singapore Internet Marketers online community and author of “Excuse Me, Who Moved My Cubiclee” and 17 other books, to deliver a 3-hour version of our Digital Advertising (PPC/SEM) Lead Generation hands-on workshop. Topic: Develop and Implement Digital Advertising Campaigns For Lead […]

The post Develop and Implement Digital Advertising Campaigns for Lead Generation appeared first on Equinet Academy | Digital Marketing Training Course Singapore.

Local SEO: Lokale Wettbewerbsanalyse in drei Schritten

by Andreas Wieland @ OnlineMarketing.deOnlineMarketing.de

Thu Sep 14 00:33:01 PDT 2017

Dein lokales Geschäft ist im Local Pack unsichtbar, dein Konkurrent dagegen hervorragend gelistet? Dann brauchst du eine lokale Wettbewerbsanalyse, die den Ursachen auf den Grund geht.

Social Mobile Local – Integrating Mobile and Social Media Marketing

by dsadmin @ Digital Strategy

Mon Jun 08 15:07:32 PDT 2015

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Digital Weekly: Creating Amazing Content Experiences, Social Media Automation, & More

by Kyle Johnson @ Digital Current

Wed Sep 06 08:00:18 PDT 2017

Learn how AMP has become integral for organic search, how to draw in millennials with content marketing, & so much more! After a couple weeks off, we return to look at how automation and big data are becoming a part of digital marketing. We also explore ways to deepen human connections through content marketing. Let’s […]

The post Digital Weekly: Creating Amazing Content Experiences, Social Media Automation, & More appeared first on Digital Current.

Multi-Channel Attribution Models Explained

by equinet @ Equinet Academy | Digital Marketing Training Course Singapore

Thu May 11 22:56:53 PDT 2017

What is Multi-Channel Attribution? Put simply, multi-channel attribution is giving relative credit to the channels which played a part in securing a conversion. For example, in a soccer match, we have the goal keeper, defenders, mid fielders, and strikers. When the team scores a goal, we can attribute equal credit to each player. We can […]

The post Multi-Channel Attribution Models Explained appeared first on Equinet Academy | Digital Marketing Training Course Singapore.

50 Influential Women in Content Marketing 2017 #CMWorld

by Lee Odden @ Online Marketing Blog – TopRank®

Tue Sep 05 03:11:22 PDT 2017

With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals. For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content [...]

The post 50 Influential Women in Content Marketing 2017 #CMWorld appeared first on Online Marketing Blog - TopRank®.

Top Takeaways and Tech from eTail West 2016

by Grayson Lafrenz @ Power Digital

Tue Mar 01 12:37:16 PST 2016

The 2016 eTail West conference was an awesome event that included many industry established giants as well as some very impressive up and coming retailers and technology providers. Speakers and conference presenters consisted of many highly notable executives including the CEO of Barnes & Noble and the CEO of Lenscrafters. One of the biggest key... Read more »

The post Top Takeaways and Tech from eTail West 2016 appeared first on Power Digital.

Back to the Future: 5 Marketing Predictions That Were Right on the Money

by Anne Leuman @ Online Marketing Blog – TopRank®

Mon Sep 04 03:20:44 PDT 2017

Great Scott! The TopRank Marketing blog has been around since 2003, way back when content marketing and blogging were relatively new to the business world. We are proud of the fact that we were early adopters of the blogging trend—one of today’s leading content marketing strategies for improving brand visibility and engagement. Trends and predictions [...]

The post Back to the Future: 5 Marketing Predictions That Were Right on the Money appeared first on Online Marketing Blog - TopRank®.

Web Directories For SEO

by iweb solutions @ Reputation Management| Digital Marketing Specialist|

Fri Aug 18 07:44:48 PDT 2017

Web Directories For SEO   If you are looking for ways to promote your website, than web directories should definitely be considered a big part of your promotional plan. Web directories provide web visitors with a one- stop destination on the web to find the information they are looking for. Further, in using web directories,

Marketing Day: RhythmOne buys YuMe, link building campaigns & the duopoly dilemma

by Amy Gesenhues @ Marketing Day – Marketing Land

Wed Sep 06 13:00:14 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Content Mastery in 2017 – The Best Content Ideas that Can Attract Readers

by Jomer Gregorio @ Digital Marketing Philippines

Fri Jun 30 07:36:25 PDT 2017

Discover the top 8 content marketing ideas to attract more readers and gain better mileage for your content marketing campaign.

How to Do Customer Engagement If You’re In a Unique Niche

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Wed Aug 23 10:47:58 PDT 2017

I once worked with a business that specialized in making custom squirrel horror dioramas. If you’re wondering what in the world a custom squirrel horror diorama is, then you’ve proved an underlying point of this article. Unique niches are really tough for marketing. If there are 37 people on the planet that are in your […]

Content Marketing for Contractors

by admin @ Common SEO Questions

Thu Jul 13 10:51:13 PDT 2017

Today’s discerning customers are increasingly resistant to the sales-oriented tactics utilized in traditional marketing channels (think direct mailers, intrusive television commercials and lengthy magazine advertisements).  While these approaches to marketing are still very useful, today’s consumers are appreciative of much softer approaches that provide value to their lives instead of pressuring them into making hasty […]

How to Promote a Contractor

by admin @ Common SEO Questions

Thu Aug 31 13:53:19 PDT 2017

Contractors understand how important it is to promote their businesses to obtain new customers.  This is especially true when it comes to marketing activities that are performed online.  Online marketing, also referred to as digital marketing, is the perfect way for a contractor to advertise their services, promote their brand and get in front of […]

Marketing Day: Facebook Instant Articles update, Google Display Network & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Tue Sep 12 13:00:54 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

If You’re Emailing Your Patients, the Question is When

by MedNet Technologies @ MedNet Technologies

Sat Jan 14 18:35:45 PST 2017

Many of our MedNet | Advice Media clients use email marketing to their current and potential patients. While any communication with your patients is valuable, there are some things to consider when creating and sending your next email. First some facts about email marketing There are more statistics on email marketing than time to go...

A Digital Marketing Guide for Social Enterprise

by emergentdig @ Emergent Digital

Thu Jan 26 12:58:09 PST 2017

Use Social Media and Search Marketing to make an Impact So you’ve entered the world of social enterprise, using your time, money, and effort to further an important cause that can make our world a better place. Here at Emergent Digital, we think this is a highly noble endeavor. We began this business to help anyone involved in social enterprise ...

The post A Digital Marketing Guide for Social Enterprise appeared first on Emergent Digital.

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Wed Sep 13 13:10:07 PDT 2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

How to Approach Link Building and Boost your SEO

by Alex Chris @ Digital Marketing Tips

Tue Feb 23 04:00:39 PST 2016

Off page SEO or Link building is still one of the most important elements of an SEO campaign. What I will explain below is how to approach link building for a new website and why this is different from building links to an already established web property. In addition, I will give you some tips […]

AMP and Ranking 0 are Becoming More Important

by John E Lincoln @ Ignite Visibility

Fri Sep 08 09:44:10 PDT 2017

This week: You can now edit local business info in search results, Instagram is testing canvas ads, and wait until you hear about how many of the top results don’t get clicks.   Here’s what happened this week in digital marketing. DemandJump Cloud Tool Shows Where Your Traffic Came From A new DemandJump tool, just...

The post AMP and Ranking 0 are Becoming More Important appeared first on Ignite Visibility.

Marketing Day: The new attribution challenge, adding chatbots to your arsenal & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Tue Sep 05 13:00:07 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

SEO: Sticking to a Long-Term Plan Makes a Difference

by dreamscape @ Dreamscape Marketing

Thu Jan 26 20:00:25 PST 2017

Addiction treatment programs and search engine optimization don’t really seem to have much in common. Upon closer inspection, however, the opposite is actually true. In working with some of the largest drug rehab centers in the country, Dreamscape Marketing has determined that SEO and addiction treatment share many similarities. In this exclusive excerpt from Dreamscape Marketing’s whitepaper “10 Reasons Why ... Read More

The post SEO: Sticking to a Long-Term Plan Makes a Difference appeared first on Dreamscape Marketing.

How to Run Successful Facebook Campaigns – Engagement versus Likes

by dsadmin @ Digital Strategy

Mon Jun 08 06:37:37 PDT 2015

Finding new ways to retain consumer love… In the ‘like economy’ UCD Smurfit Seminar Series – Hubert Grealish by Eamonn O Raghallaigh Hubert Grealish, a skilled international media and communication specialist and former global head of brand communications with Diageo in their spirits business delivered a lecture on the evolution

13 Key Takeaways from My SEO Lecture At Georgetown University

by Will Marlow @ Will Marlow

Tue Sep 12 07:26:04 PDT 2017

The post 13 Key Takeaways from My SEO Lecture At Georgetown University appeared first on Will Marlow.

7 Digital Marketing Trends for 2017

by emergentdig @ Emergent Digital

Fri Dec 30 12:58:00 PST 2016

Innovative Digital Marketing Trends to Ring in the New Year Oh 2016, we hardly knew ye. A year of mobile-first search marketing, interactive content, and social media integration has flown by in the blink of an eye. In just a few days, we will watch the ball drop to inaugurate a new year. Digital marketers are thus already looking toward the ...

The post 7 Digital Marketing Trends for 2017 appeared first on Emergent Digital.

Drum Search Awards Nomination: Best Integrated Strategy or Campaign

by Jacky Lovato @ MediaVision

Thu Apr 20 01:19:21 PDT 2017

  We’ve been nominated in the 2017 Drum Search Awards for Best Integrated SEO & PPC Strategy for Hobbs. Considering the sheer scale and calibre of the competition, we’re massively proud of the team and can’t wait to compete against some of the industry’s fiercest heavyweights in our category on 25 May. The ceremony, in its […]

Drum Search Awards Nomination: Best Integrated Strategy or Campaign

5 Steps to Decode the E-Commerce Customer Journey: Multi-Device Mayhem

by Sam Hurley @ Digital Current

Mon Aug 07 04:00:20 PDT 2017

Customers now use multiple devices during the customer journey & it can be difficult to accurately track them between devices, but we’re here to help. Firstly: There is no ignoring the significance of the e-commerce industry. Its growth over the years has been phenomenal, constant, and ubiquitous. Even if the trend begins to slow down […]

The post 5 Steps to Decode the E-Commerce Customer Journey: Multi-Device Mayhem appeared first on Digital Current.

How to Map Behavioral Metrics Into Your Key Business Drivers

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Wed Sep 13 09:49:08 PDT 2017

Digital marketing is a blessing to marketers because of the wealth of data it provides. Online marketers can analyze and dissect innumerable elements to gain a deeper understanding of the habits and preferences of their customers. As a result, they can effectively put themselves in their customers’ shoes and optimize the entire experience. This allows […]

The Most Commonly Used Inbound Marketing Tools

by Will Marlow @ Will Marlow

Thu Aug 10 11:39:42 PDT 2017

The post The Most Commonly Used Inbound Marketing Tools appeared first on Will Marlow.

Welcome to the WPOinc Blog

by webpo @ WPOinc

Thu Feb 28 10:19:04 PST 2013

Welcome to the inaugural post on the WPOinc blog. This blog will serve as a companion to Webbiquity, the b2b marketing blog. Whereas Webbiquity addresses a wide range of digital marketing topics, including the concept and framework of web presence optimization (WPO), this blog will deal more with the practical, hands-on practice of WPO strategy […]

The post Welcome to the WPOinc Blog appeared first on WPOinc.

Facebook Changes Advertising and Backlinks are Still Important

by SiteMgr @ Ignite Visibility

Fri Sep 15 09:50:13 PDT 2017

This week: 404s are eating into your crawl budget, Facebook rolls out new changes in its advertising, and backlinks are still an important ranking signal. Here’s what happened this week in digital marketing. Big Changes in Facebook Advertising Facebook is making sure that its advertisers get top-notch service with some upcoming changes. First, Facebook has...

The post Facebook Changes Advertising and Backlinks are Still Important appeared first on Ignite Visibility.

How to Identify and Prioritize Conversion Optimization Opportunities

by Brian Honigman @ Digital Current

Tue Jul 25 06:00:27 PDT 2017

Use this guide to help you determine how best to optimize your site in order to boost visitor conversion. Conversion optimization is an ongoing marketing practice that’s never fully completed. No website is perfect as every brand will have areas of their online properties worth optimizing to boost conversions. As an enterprise brand, you likely […]

The post How to Identify and Prioritize Conversion Optimization Opportunities appeared first on Digital Current.

Zero Google Rank to #10 in One Day

by Brian Nagele @ SEO Digital Group

Sun Mar 19 09:14:16 PDT 2017

I wanted to quickly share with you some results from a new client we just brought in to our Philadelphia SEO Digital Group portfolio.  Restaurants need lead generation for private events and groups.  It helps fill space and adds tremendous value to their top line revenue.  James restaurant in Center City Philadelphia is no different. The following results are not typical.  Usually it takes time for SEO to kick in and the website to start gaining rank on the first page or two.  On March 16th, we worked our magic on the James Restaurant website and I was pleasantly surprised to see after one day of optimizing their rank jumped from no rank, to #10 on the highest spot.  We are only 10% into our regular SEO program and happy to see immediate results. They are now ranking better than a close competitor, who has a few years lead on them and many more backlinks. We’ll update this post as we improve their SEO and get them ranking for specific keywords which will help generate private dining leads.    

SEM and Targeted Display. Two worlds collide. And the results are awesome.

by David McBee @ David McBee, Internet Marketing Speaker, Trainer and Consultant

Wed Dec 03 14:55:42 PST 2014

I recently had the privilege of speaking to the at AZIMA (Arizona Internet Marketing Association) about Search Engine Marketing and Targeted Display. With several years in SEM and a couple of years studying and working closely with Targeted Display, it was felt that I might have a unique perspective on two digital strategies that are normally in competition with […]

Digital Weekly: The Post-Update World, Hot Tips on Which Headlines Earn the Share, & More

by Kyle Johnson @ Digital Current

Wed Jul 19 06:00:51 PDT 2017

This week, learn the top reasons clients fire their SEO agencies, what content marketing KPIs you should track, how to boost a startup with influencers, and more. How do you succeed as a digital marketer when Google is keeping mum about its algorithm updates? Digital Weekly is here to help you navigate this brave new […]

The post Digital Weekly: The Post-Update World, Hot Tips on Which Headlines Earn the Share, & More appeared first on Digital Current.

The Basics of Social Media Content Marketing

by emergentdig @ Emergent Digital

Tue Oct 18 17:20:22 PDT 2016

Leverage Original Content and Social Media Networks to Reach New Customers The world of marketing has changed. Search engine advertising dominates digital marketing budgets, social media marketing is now the preferred method of reaching your target market, and content is king. Social media and content marketing are both examples of how modern internet advertising is now accessible to everyone, used ...

The post The Basics of Social Media Content Marketing appeared first on Emergent Digital.

A Definitive Guide to Snapchat Advertising

by Denise Chang @ Power Digital

Tue Nov 17 15:29:04 PST 2015

Snapchat has carved its place in the livelihood of teenagers which resides in their mobile phones. Its majority of users are 13 to 34 year olds. The crowd on Snapchat is extremely engaged, with over 60% of users creating content daily and nearly 100 million daily active users watching over 4 billion videos on the... Read more »

The post A Definitive Guide to Snapchat Advertising appeared first on Power Digital.

How Do Google PageSpeed Scores Impact SEO?

by Dustin Johnson @ Southern Web

Fri Aug 04 12:28:39 PDT 2017

Don’t let Google PageSpeed spook you! There’s nothing more nerve-wracking than stumbling across the Google PageSpeed Insights tool for the very first time and seeing the words “Poor” or “Needs Work” stamped on your website’s report. We know this because we periodically hear from clients who discover this tool and immediately call us up to learn […]

The post How Do Google PageSpeed Scores Impact SEO? appeared first on Southern Web.

5 Big Reasons Why Your E-Commerce Brand Needs to Use AI (+Tools to Try!)

by Sam Hurley @ Digital Current

Mon Sep 11 04:00:49 PDT 2017

E-commerce remains a highly competitive field, but don’t fret, you can make it big amongst the giants thanks to artificial intelligence and machine-learning tools. Artificial intelligence and machine learning have far surpassed the “eye roll” reaction they once sparked… They have become essential tools for many large e-commerce brands to operate at such scale — […]

The post 5 Big Reasons Why Your E-Commerce Brand Needs to Use AI (+Tools to Try!) appeared first on Digital Current.

Ultimate Guide to Amazon SEO

by John E Lincoln @ Ignite Visibility

Thu Sep 14 15:26:13 PDT 2017

Want to sell on Amazon, but not sure how to stand out? Our Director of Amazon, Shawn Green, will tell you everything you need to know about Amazon SEO, and how to make sure your product is optimized for as many sales as possible.   Amazon has taken the internet by storm, managing to dethrone...

The post Ultimate Guide to Amazon SEO appeared first on Ignite Visibility.

Harvest Grill – Google Rank Increases 484 Spots

by Brian Nagele @ SEO Digital Group

Sun Mar 19 09:33:34 PDT 2017

We are really excited with our progress on the new Harvest Seasonal Grill website SEO.  They switched to a new WordPress website in late February.  Google rank for important keywords were low to nonexistent.  We focused on important keyword phrases for general search like “restaurants nears radnor pa” as well as lead generating keywords for private events. Harvest quickly gained top ranking for most of our targeted pages.  Our SEO services focus on increasing rank and also generating more revenue potential for our clients.

What to Look for in an Atlanta SEO Company

by Dustin Johnson @ Southern Web

Thu Jun 15 08:52:35 PDT 2017

Finding a reputable Atlanta SEO (search engine optimization) company can be a daunting process if you’re not sure what to look for. You need a team that can not only strengthen your search engine rankings and manage your paid search advertising campaigns — but also one that you can trust. Here are some important questions […]

The post What to Look for in an Atlanta SEO Company appeared first on Southern Web.

Digital Marketing 101: What is SEO, SEM, and SMM?

by emergentdig @ Emergent Digital

Thu Mar 23 13:36:26 PDT 2017

The Difference Between the Most-Used Digital Marketing Acronyms The world of digital marketing is as complex as it is exciting. Young entrepreneurs get into the digital marketing business as freelancers, writers, and web designers. Small businesses use lean digital marketing strategies to grow their presence online and gain new customers. SMBs become massively successful corporations by harnessing the power of ...

The post Digital Marketing 101: What is SEO, SEM, and SMM? appeared first on Emergent Digital.

If It’s Too Good To Be True…

by dreamscape @ Dreamscape Marketing

Thu Jan 12 20:00:06 PST 2017

Addiction treatment programs and search engine optimization have little in common. Of do they? Upon closer inspection, there are actually many similarities. Dreamscape Marketing has worked with some of the most successful drug rehab centers in the country. Based on our knowledge and experience in the drug rehab industry, we’ve discovered some interesting similarities between SEO and addiction treatment that. ... Read More

The post If It’s Too Good To Be True… appeared first on Dreamscape Marketing.

Online Marketing Techniques

by iweb solutions @ Reputation Management| Digital Marketing Specialist|

Mon Aug 28 03:50:50 PDT 2017

Substantial rise іn online trading has spearheaded thе concept оf online marketing. Online marketing, аlѕо known аѕ web marketing оr Internet marketing, іѕ аn affordable аnd effective tool tо target а global audience. It involves marketing оf goods аnd services via thе Internet medium. Stiff competition, market saturation, increasing consumer demands, еtс have made іt

5-Stage Digital Marketing Plan to a Successful Product Launch

by Rebekah Radice @ Digital Current

Wed Aug 30 08:00:20 PDT 2017

The success of a new product launch depends on many variables. By utilizing different digital marketing channels and tools, you can help ensure a victorious introduction. Using social media to launch a new product is exhilarating. It’s also overwhelming if you haven’t planned accordingly. From pre-launch activities to influencer outreach, your launch plan will make […]

The post 5-Stage Digital Marketing Plan to a Successful Product Launch appeared first on Digital Current.

How to Rank for Your Competitors

by iweb solutions @ Reputation Management| Digital Marketing Specialist|

Thu Dec 29 01:21:39 PST 2016

There are a lot of different opinions floating around the water cooler about whether using your competitor’s name and associated keywords is an effective SEO option or not. Logically, it would make sense that you could redirect some of the traffic to their website to yours instead, but many dispute if the number of redirected

Facebook Marketing Guide in 2017

by Jomer Gregorio @ Digital Marketing Philippines

Mon Jul 31 02:18:56 PDT 2017

Let’s look at some of these new features of this platform that digital marketers can harness for their tremendous marketing and advertising potential.

Hire the Right Digital Marketing Agency for Your Small Business

by emergentdig @ Emergent Digital

Thu Sep 22 15:09:56 PDT 2016

The Art of Finding A Digital Agency to Help You Thrive Online Small business owners are faced with a critically important and monumental task when trying to choose a digital marketing agency that’s just right for their organizational goals. There are hundreds of digital advertising agencies in California alone, which would be overwhelming enough without the additional fact that continually ...

The post Hire the Right Digital Marketing Agency for Your Small Business appeared first on Emergent Digital.

Screaming Frog SEO Spider Update – Version 8.0

by screamingfrog @ Screaming Frog

Tue Jul 18 02:01:45 PDT 2017

I’m excited to announce the release of Screaming Frog SEO Spider 8.0, codenamed internally as ‘All J’s must go’. Our team have been busy in development working on some exciting new features, so let’s get straight to it, and talk about what’s new in version 8.0. 1) Updated User Interface...

Quick Tips to Marry SEO & Social Media

by centerlyne @ Centerlyne

Thu Sep 14 13:52:57 PDT 2017

The post Quick Tips to Marry SEO & Social Media appeared first on Centerlyne.

Content is King, but Bad Content is a Jester

by MedNet Technologies @ MedNet Technologies

Tue Feb 14 19:05:33 PST 2017

Content, content, content. In the digital marketing realm today it’s all about content. Google made it so. A couple of years back Google changed its algorithm to move away from using keywords, which clever people had learned to totally game, and toward what was actually on the websites its bots crawled, the content. Suddenly, content...

6 Critical Factors You Need To Consider Before Hiring an SEO Company

by James Reynolds @ Equinet Academy | Digital Marketing Training Course Singapore

Thu Apr 06 03:17:49 PDT 2017

Should you hire an agency or should you keep your SEO in-house? This question has been asked for as long as SEO has been around,  and is a relevant question to ask, especially now that many companies truly recognize its importance in establishing their online presence. Certainly, there are advantages to doing SEO with an […]

The post 6 Critical Factors You Need To Consider Before Hiring an SEO Company appeared first on Equinet Academy | Digital Marketing Training Course Singapore.

Does SEO Still Work in 2017?

by admin @ Common SEO Questions

Thu Sep 14 08:09:02 PDT 2017

Search engine optimization (SEO) is more important than ever as companies seek optimal approaches that increase their brand’s visibility on the world-wide web.  Let’s face it; there are millions of companies on the internet, many of which offer similar products and services.  This is why it is imperative for companies to take every step necessary […]

SEO: It Can Be Frustrating

by dreamscape @ Dreamscape Marketing

Sun Jan 15 20:00:12 PST 2017

You probably never suspected that there was any connection between SEO and the addiction treatment program at your drug rehab center. Surprisingly, there are several similarities as highlighted in Dreamscape Marketing’s new whitepaper, “10 Reasons Why SEO is Like an Addiction Treatment Program.” Here’s just one example: There May Be Frustration Despite a rehab patient’s best efforts, he or she ... Read More

The post SEO: It Can Be Frustrating appeared first on Dreamscape Marketing.

Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations

by Joshua Nite @ Online Marketing Blog – TopRank®

Wed Aug 30 03:30:16 PDT 2017

Does anyone look forward to getting on an airplane anymore? Sure, you may be excited about where you’re going or what you plan to do when you get there. But anyone happily anticipating the screening, boarding, and flying part—well, I’ll have whatever vitamin supplement they’re on. If you’re headed to Content Marketing World, odds are [...]

The post Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations appeared first on Online Marketing Blog - TopRank®.

How to Find Your Perfect Match

by Christiana Minga @ Power Digital

Fri Feb 12 14:33:47 PST 2016

February got us thinking, finding a perfect job can be a lot like finding your perfect match. Though they both can be equally as challenging, we’ve taken the time to put together 21 tips to help with whichever your heart is seeking!    Don’t Worry About the Butterflies  Be yourself and if it doesn’t work... Read more »

The post How to Find Your Perfect Match appeared first on Power Digital.

Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations

by Joshua Nite @ Online Marketing Blog – TopRank®

Wed Aug 30 03:30:16 PDT 2017

Does anyone look forward to getting on an airplane anymore? Sure, you may be excited about where you’re going or what you plan to do when you get there. But anyone happily anticipating the screening, boarding, and flying part—well, I’ll have whatever vitamin supplement they’re on. If you’re headed to Content Marketing World, odds are [...]

The post Final Boarding Call for Content Marketing World: Don’t Miss these 10 Presentations appeared first on Online Marketing Blog - TopRank®.

How To Take Advantage of Email Marketing

by nobox @ nobox creatives

Mon Jul 10 12:16:29 PDT 2017

  Who hasn't been a victim of targeted email marketing where someone has sold your email address and all of the sudden you're lucky recipient of things like "try this little blue pill" or "use this credit card." As a small business owner, you certainly don't want to fall into the same category as [...]

The post How To Take Advantage of Email Marketing appeared first on nobox creatives.

What is Behavioral Retargeting?

by Nicole Beachum @ Uptick Marketing

Mon Jun 26 13:03:51 PDT 2017

Behavioral retargeting, which is a version of “retargeting” or “remarketing,” is an online advertising method that allows you to target individuals based on the websites they visit (this tactic is […]

Social Media in BRIC Countries

by vgtadmin @ VGlobalTech

Fri Aug 22 01:09:03 PDT 2014

Come on guys, who does not like free stuff!!! The internet has revolutionized who can buy what. The term Customer Relationship Management has a new definition today.

The post Social Media in BRIC Countries appeared first on VGlobalTech.

We’re Hiring: Project Controller

by Uptick Marketing @ Uptick Marketing

Tue Aug 29 09:20:03 PDT 2017

Project Controller Description Uptick Marketing is a digital marketing agency in Birmingham, Alabama that provides our clients with strategic, results-focused, online marketing and advertising strategies that are designed to grow […]

SEO: Motivation Is Crucial To Success

by dreamscape @ Dreamscape Marketing

Sun Jan 22 20:00:15 PST 2017

Here’s something that you probably never would have guessed—a drug addiction program and SEO have a surprising number of things in common. Dreamscape Marketing’s new whitepaper “10 Reasons Why SEO is Like an Addiction Treatment Program” carefully details these similarities. The following is just one example. Motivation Is Crucial To Success You probably have a good idea of who recovers ... Read More

The post SEO: Motivation Is Crucial To Success appeared first on Dreamscape Marketing.

How to write better articles with WordPress SEO

by Jose Guerra @ GCO Studios

Thu May 30 03:00:38 PDT 2013

With the recent updates to Google’s Panda and Penguin algorithms you might be asking yourself, how can we make sure […]

The post How to write better articles with WordPress SEO appeared first on GCO Studios.

We’re Hiring: Marketing Intern

by Anne Riley @ Uptick Marketing

Wed Aug 16 12:02:18 PDT 2017

Marketing Internship Description Uptick Marketing is a digital marketing agency in Birmingham, Alabama that provides our clients with strategic, results-focused, online marketing and advertising strategies that are designed to grow […]

Social Media and SEO: The Simple Answer Is YES!

by centerlyne @ Centerlyne

Tue Aug 15 10:58:49 PDT 2017

The post Social Media and SEO: The Simple Answer Is YES! appeared first on Centerlyne.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 08 13:00:34 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

Marketing Day: Twitter Teams on mobile, Ads.txt adoption & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Fri Sep 08 13:05:29 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

A 4-Step Digital Marketing Strategy Framework

by Dylan Sun @ Equinet Academy | Digital Marketing Training Course Singapore

Tue May 16 00:05:46 PDT 2017

Get Your Free Copy of the 4-Step Digital Marketing Strategy Framework Ebook This article aims to equip you with a fundamental understanding of what digital marketing is, how successful companies are doing it, and what processes are required in place to ensure a successful digital strategy for your business. We hope after reading this, you’ll […]

The post A 4-Step Digital Marketing Strategy Framework appeared first on Equinet Academy | Digital Marketing Training Course Singapore.

Stop Learning, Start Doing – 4 Formulas For Focus

by nobox @ nobox creatives

Mon May 08 04:32:45 PDT 2017

In the age of information it is damn near impossible to put down the resources and pick up the pace on that little thing called action. As a small business owner you are bombarded with software solutions, productivity tips, time-saving tools and more marketing advice than you know what to do with. It is [...]

The post Stop Learning, Start Doing – 4 Formulas For Focus appeared first on nobox creatives.

What is Google RankBrain and why you should care?

by Alex Chris @ Digital Marketing Tips

Mon Sep 12 00:59:04 PDT 2016

Google ranking algorithms are no longer run exclusively by humans. A new machine learning technology called RankBrain has entered the game of search and it’s now responsible for the majority (if not all) of Google’s search results. What is RankBrain’s impact on SEO and what Digital marketers need to know about this new buzz word? […]

Finding the Right Digital Marketing Agency

by Tim Majors @ Uptick Marketing

Mon Jul 17 09:28:34 PDT 2017

We have reached a point in time where digital marketing has become a necessity to running a successful business. Everyone from teenagers selling bracelets on eBay to conglomerates like McDonald’s […]

2017 Digital Marketing To Do List

by Brian Nagele @ SEO Digital Group

Thu Jan 26 05:44:19 PST 2017

It’s a new year and the world around us changes evermore rapidly when it comes to keeping up with marketing trends and technology for your business. We break down the top items you’ll need to focus on right now to improve your top line revenue this year.   1. Goals – Have a Purpose   This is the #1 area where most businesses fail in their marketing efforts.  It’s like driving your car with no destination in mind.  It’s sounds silly, but a majority of businesses are not planning properly and setting goals, then tracking their progress towards the goals. I’m not just talking about top line revenue goals like, “We need to gross $3 million this year.”  Yes, that’s a goal and it’s a great start, but how are you going to get there?  Especially if you only did $2 million in 2016? So where can you improve? Can we set specific goals to grow the business? Improve marketing and lead generation?  Expand into a new business line?  Target an additional industry with our service offerings? Invest in Facebook Ads or Adwords campaigns for targeted marketing audiences?   2.  Tracking and Return on Investment (ROI)   What is a lead worth to your business?  What is the life time value of your customers? You learned to set your goals above.  Now let’s run programs to meet those goals and track which pieces of the programs are getting the best results, for a profit. If you can see through analytics that spending $10 on a pay per click ad with Facebook generated $200 in business for you, how much would you continue to spend on that Facebook ad?  The answer is “All of it until you are sold out!”  Because it’s working, you can see it in the tracking, so scale it up. ...

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Digital Marketing Weekly Roundup – March 6, 2017

by Sean ORourke @ Marketing Terms

Sun Mar 05 19:01:07 PST 2017

It's an action packed roundup this week. Updated early-bird discounts for conferences, seriously useful browser extensions, two deals I bought the moment I saw them, and unusually good podcast episodes. Enjoy! Conferences It's the beginning of the month, so [...]

The post Digital Marketing Weekly Roundup – March 6, 2017 appeared first on Marketing Terms.

SEO: There Are No Guarantees

by dreamscape @ Dreamscape Marketing

Sun Jan 29 20:00:46 PST 2017

At first glance, addiction treatment programs and search engine optimization would seem to have very little in common. Upon closer inspection, however, the opposite is true. In fact, there can be some startling common ground between patients who approach your facility for treatment and how you approach SEO and digital marketing. In our experience working with more than 100 drug ... Read More

The post SEO: There Are No Guarantees appeared first on Dreamscape Marketing.

Basics of SEO

by Grayson Lafrenz @ Power Digital

Fri Jan 15 14:01:52 PST 2016

WE HAVE SIMPLIFIED SEO, HERE IS HOW GOOGLE RANKS WEBSITES! SEO’s have a bad habit of making SEO very complicated and hard for non-SEO’s to understand.  In the 15 minute video above I tried to simplify SEO, the primary aspects of how SEO works, and what Google looks at when ranking websites.  I focused my... Read more »

The post Basics of SEO appeared first on Power Digital.

SEO: Expert Advisors Are Key

by dreamscape @ Dreamscape Marketing

Sun Jan 08 20:00:03 PST 2017

As unlikely as it seems, there are similarities between SEO and addiction treatment programs. Dreamscape Marketing, a leader in effective digital marketing strategies for drug rehab centers, has created a new whitepaper on the subject. The following excerpt is just an example of the similarities we’ve observed: Expert Advisors Are Key Few patients can overcome drug addiction without help. It’s not ... Read More

The post SEO: Expert Advisors Are Key appeared first on Dreamscape Marketing.

Should Your Brand Focus Primarily on SEO or Social Media? Learn the Pros and Cons of Each

by Brian Honigman @ Digital Current

Tue Aug 15 12:00:29 PDT 2017

Considering SEO or social media for your business? Discover the pros and cons of each to determine what will work best for you. It’s clear SEO and social media are beneficial for similar and distinct reasons, but most brand teams don’t have the capabilities to be active on every medium in a significant way. With […]

The post Should Your Brand Focus Primarily on SEO or Social Media? Learn the Pros and Cons of Each appeared first on Digital Current.

5 tips for effective real estate email marketing

by Catie Leary @ Southern Web

Mon Jul 10 10:03:51 PDT 2017

Email remains one of the most effective marketing tools available today — especially for real estate agents and brokers. Our clients often ask us how to leverage their email lists to increase leads and conversions, which is why we’ve put together this handy list of effective real estate email marketing tips. 1. Build your subscriber […]

The post 5 tips for effective real estate email marketing appeared first on Southern Web.

Digital Marketing Weekly Roundup – March 20, 2017

by Sean ORourke @ Marketing Terms

Sun Mar 19 17:30:13 PDT 2017

MarketingTerms.com Getting ready for a slew of new posts, but first Getting Ready for Napa Summit 🍷 Also, no roundups the next few weeks while travelling and re-thinking the format. Conferences For those attending or considering Napa [...]

The post Digital Marketing Weekly Roundup – March 20, 2017 appeared first on Marketing Terms.

Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video

by Amy Higgins @ Online Marketing Blog – TopRank®

Mon Sep 11 11:00:18 PDT 2017

It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini. Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results [...]

The post Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video appeared first on Online Marketing Blog - TopRank®.

Why Segmentation is Vital to Your Marketing Success

by Sherice Jacob @ The Kissmetrics Marketing Blog

Tue Sep 12 12:16:37 PDT 2017

When I say “segmentation” with regards to marketing, what comes to mind for you? Chances are, you immediately think of email segmentation. Segmenting your emails is crucial to improving your customer engagement and conversion rate. But although emails are the most widely talked about segmentation type, there are countless others. Unfortunately, it’s a process that’s […]

We’re Hiring! PPC Account Manager in Kingston, London

by Jacky Lovato @ MediaVision

Wed May 17 01:13:55 PDT 2017

Are you PPC Account Manager material? If so we’d love to meet you! About MediaVision MediaVision is a multi-award-winning digital marketing agency. We work collaboratively between offices in London and Cape Town to produce remarkable work for clients using Digital PR, SEO, Social Media, Content Marketing, PPC and other magic.   Our exciting and rapidly expanding agency […]

We’re Hiring! PPC Account Manager in Kingston, London

5 Inexpensive Online Tools to Get Your Business Off the Ground

by Alexa Engelhart @ Power Digital

Thu Nov 12 15:23:26 PST 2015

Canva Canva is an easy to use DIY design website for both personal and business uses. Canva gives you free templates so you can create posters, social media ads, infographics, business cards and countless other necessities for advertising your business. All you have to do is sign up and then you are good to go.... Read more »

The post 5 Inexpensive Online Tools to Get Your Business Off the Ground appeared first on Power Digital.

Marketing Day: Live chat best practices, the holy grail of engagement & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Thu Sep 07 13:00:00 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Why Our SEO Company Stopped Tracking Keyword Rankings

by John Leo Weber @ Geek Powered Studios

Mon Apr 03 11:54:42 PDT 2017

If a business hired Geek Powered Studios in 2012, 2013, or 2014, they probably hired us as an “SEO company”. They likely hired us with the explicit goal of gaining higher rankings in Google searches for a few target keywords. For example, a real estate agent in Austin, TX would have hired us to get them showing at the top of Google searches for keywords like “austin real estate agent” or “austin real estate company”...

The post Why Our SEO Company Stopped Tracking Keyword Rankings appeared first on Geek Powered Studios.

8 SEO Do’s and Don’ts for Business Owners

by Snap Agency @ Snap Agency

Thu Sep 07 10:33:51 PDT 2017

As a business owner, you have a business to run. So you’ve probably hired an SEO agency to develop your website and online presence. That’ll almost always give you the...

Digital Marketing Weekly Roundup – February 27, 2017

by Sean ORourke @ Marketing Terms

Sun Feb 26 14:47:44 PST 2017

It's finally here! Digital Marketing Tools - The Ultimate Reference If you like the conference calendar, you'll love this. The goal here is to find the ideal blend of completeness and usability. Currently, this means [...]

The post Digital Marketing Weekly Roundup – February 27, 2017 appeared first on Marketing Terms.

9 Ridiculously Easy Ways to Write Better Content According to the Pros

by Rebekah Radice @ Digital Current

Tue Jul 18 07:00:13 PDT 2017

Want to improve your writing, but not sure where to start? Here are nine tips from pros that’ll help you become a better writer in no time. Writing has always been a powerful online tool. And with over 211 million pieces of content created daily, there’s no shortage of articles. But while content is a […]

The post 9 Ridiculously Easy Ways to Write Better Content According to the Pros appeared first on Digital Current.

How to Remove Referral Spam from your Google Analytics data using Advanced Segments

by dsadmin @ Digital Strategy

Wed Sep 16 06:50:50 PDT 2015

A common proposed solution to prevent referral spam infecting your Google Analytics data is to create a filter. The only issue with this method is that it will start filtering the spam referrers from the moment you setup the filter, but it will not clean historical data. Instead, if you wish to clean

Singapore Digital Marketing Experts Share Their Insights, Case Studies, and Examples

by Dylan Sun @ Equinet Academy | Digital Marketing Training Course Singapore

Mon May 15 21:55:30 PDT 2017

Having knowledge in digital marketing is the new sexy, especially here in Singapore. When someone casually asks you what you’re currently doing and you say “digital marketing”… they’ll likely go, “wah!”, “cool!”, or “nice”. Although the marketing profession has been around for a long time, digital marketing, a sub sector of marketing, has only sparked […]

The post Singapore Digital Marketing Experts Share Their Insights, Case Studies, and Examples appeared first on Equinet Academy | Digital Marketing Training Course Singapore.

How to Boost your SEO with Schema Markup

by Alex Chris @ Digital Marketing Tips

Tue Jan 05 04:00:05 PST 2016

Besides traditional SEO practices, there are modern ways to improve your SEO and schemas (also known as structured data, rich snippets or micro data) are among these techniques. Keep reading to find out what are schemas, why they are becoming important and how to use them in your website. What is schema markup? Structured data […]

How to Promote a Doctor

by admin @ Common SEO Questions

Mon Sep 04 08:55:33 PDT 2017

A doctor’s office must maintain a steady flow of new and returning patients to remain successful.  While most doctors’ offices rely on word of mouth or local advertising to promote their facilities, there are also other modern approaches that are performed entirely online.  This is known as digital marketing.  Digital marketing for doctors provides a […]

We’ve been nominated for two CIM Marketing Excellence Awards!

by Chloe Jansen @ MediaVision

Wed Jan 18 00:04:55 PST 2017

  We’re proud to announce we’ve just been nominated for two CIM Marketing Excellence Awards: Agency of the Year Best Use of Digital Marketing Last year we won the award for Best Digital SEO and we look forward to attending again in 2017. We’ve been nominated for our work with Hobbs. Our strategy combined SEO, Paid Search and Digital PR […]

We’ve been nominated for two CIM Marketing Excellence Awards!

How to Leverage Social Media to Promote Your Business

by admin @ Common SEO Questions

Tue Sep 12 08:05:21 PDT 2017

Social media is used by billions of people across the globe to stay connected to one another—to friends, family, and colleagues—and also their favorite companies and brands.  With as little as an internet connection and device, people can log onto their social media accounts and build meaningful relationships online.  This is excellent news for businesses […]

Social Media Marketing for Contractors

by admin @ Common SEO Questions

Wed Aug 02 10:56:30 PDT 2017

Social media platforms including Facebook, Twitter, LinkedIn and Pinterest have all changed the ways in which contractors attract and retain new customers.  Traditionally, contractors relied on marketing methods such as direct mailers, television commercials and word-of-mouth referrals to obtain new contracts.  While these methods can still produce results, more and more customers are resisting such […]

Marketing Day: E-commerce SEO mistakes, Facebook tests new ad format & interactive native content

by Amy Gesenhues @ Marketing Day – Marketing Land

Mon Sep 11 13:05:31 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

The Benefits of Search Engine Optimization

by iweb solutions @ Reputation Management| Digital Marketing Specialist|

Thu Jan 05 07:10:39 PST 2017

Search Engine Optimization When it comes to having a successful business, whether your company exists exclusively online or merely has an online component, search engine optimization has become the norm. In order to actually generate positive online traffic, it can be pivotal to use this sort of marketing to create the best environment to achieve

How to Fight the Google Analytics Referral Spam Issue

by dsadmin @ Digital Strategy

Wed Nov 18 05:52:41 PST 2015

Referral spam occurs when your website gets traffic from unusual Bot and suspicious referrals and this traffic is recorded in Google Analytics, invalidating the account data (for example, increasing the number of total visits). These data must be deleted from Google Analytics, here’s how. Bots are programs designed to automatically perform

The Conversion Rate Conundrum: Common Mistakes and What to Do Instead

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Wed Aug 16 08:30:06 PDT 2017

In real estate, the axiom is location, location, location. It’s first and foremost. The number one consideration. For your digital efforts – email, web pages, eCommerce platforms – an argument could be made for a few different ones: search engine optimization (SEO), the user experience (UX), conversion rate optimization (CRO), or perhaps something else entirely. […]

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 01 13:00:17 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

Getting Started with Automated Email Marketing

by Sherice Jacob @ The Kissmetrics Marketing Blog

Tue Aug 01 09:54:22 PDT 2017

Email marketing is one of those pivotal, game-changing facets of online marketing that nearly every serious marketer needs to not only know how to do — but do successfully. As you’ve learned to grow your business, you no doubt have come across email marketing jargon such as segments and drip feeds. But what does it […]

Meet Jaylah Cosby!

by Anne Riley @ Uptick Marketing

Wed Sep 13 09:20:58 PDT 2017

It’s one thing to have a marketing intern. It’s quite another thing to have a marketing intern as capable, funny, and stylish as Jaylah Cosby. Here at Uptick, we’re thrilled […]

Getting Ready for Napa Summit 2017

by Sean ORourke @ Marketing Terms

Sun Mar 19 07:42:56 PDT 2017

When you find yourself researching something enough, it often makes sense to blog it. Such is the case with Napa Summit, an SEO/SEM conference on March 30-31 in Napa Valley, CA. After seeing the list of [...]

The post Getting Ready for Napa Summit 2017 appeared first on Marketing Terms.

Marketing Day: Becoming an analytical marketer, holiday shopping forecasts & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Fri Sep 01 13:15:35 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

DMEXCO: Die aktuellen E-Mail Marketing Trends im Überblick

by Atilla Wohllebe @ OnlineMarketing.deOnlineMarketing.de

Fri Sep 15 01:29:32 PDT 2017

Was bringt die dmexco Neues für das E-Mail Marketing? Eine kanalbezogene Zusammenfassung von Atilla Wohllebe.

Organic vs. Non-organic Search Engine Optimization (SEO)

by nobox @ nobox creatives

Mon Jun 05 05:38:41 PDT 2017

When people hear organic/non-organic, they’d most likely envision the produce section at their local supermarket. Society has become not only aware but educated on the differences between the two and how it affects their personal lives. Although the familiarity with these options has grown significantly, many business owners are completely in the dark when [...]

The post Organic vs. Non-organic Search Engine Optimization (SEO) appeared first on nobox creatives.

How to Create a Killer Facebook Business Page

by emergentdig @ Emergent Digital

Fri Mar 10 11:21:57 PST 2017

5 Insider Tips for Setting Up a Business Page on Facebook Facebook truly dominates the social media landscape. It’s been just 13 years since Mark Zuckerberg and Co. founded “The Social Network”, and many of us today can’t imagine life without it. Creating a Facebook business page can do wonders for your brand. There are currently 1.86 billion monthly active ...

The post How to Create a Killer Facebook Business Page appeared first on Emergent Digital.

Welche Duelle wir auf der DMEXCO 2017 sehen werden

by Ralf Scharnhorst @ OnlineMarketing.deOnlineMarketing.de

Tue Sep 12 05:30:07 PDT 2017

Morgen, am 13.9. startet die größte Online-Marketing-Messe in Köln. Gastautor Ralf Scharnhorst schreibt, was wir nicht verpassen dürfen.

The Top 3 Reasons Your Content Marketing Strategy is Falling Flat

by Britney Schroeder @ Power Digital

Tue Mar 01 11:10:44 PST 2016

Chances are someone has told you that you need to start investing content marketing. So here you are, you’ve launched your first campaign, and you aren’t seeing the results you’d imagined. Here are a few key places to start and evaluate, you might think every aspect of your campaign is optimized but under further consideration... Read more »

The post The Top 3 Reasons Your Content Marketing Strategy is Falling Flat appeared first on Power Digital.

Google Shopping Ads have finally made it to Ireland

by dsadmin @ Digital Strategy

Mon Feb 27 09:27:49 PST 2017

Google has recently rolled out their advertising solution for online retailers in Ireland, which is called Google Shopping. This solution first appeared in 2004, and since then it has left a significant mark in the world of e-commerce. How does it work exactly? Let’s assume you are looking for snowboards

The New Consumer-Centric Branding Paradigm

by dsadmin @ Digital Strategy

Mon Jun 08 15:05:37 PDT 2015

By Eamonn O Raghallaigh Branding has undergone a number of evolutionary steps in the last hundred years; from its initial state as a statement of quality and authenticity in product-based branding, to the communication of concepts and ideas in the latter part of the 20th century, and finally to its

Screaming Frog Drinking Bottles Giveaway

by screamingfrog @ Screaming Frog

Wed May 03 01:37:22 PDT 2017

It’s time for another giveaway. This time, you can win some very cool Screaming Frog aluminium drinking bottles. You’ve probably been told you should drink more (water), so why not keep hydrated in SEOtyle? Sorry. The large capacity (770ml) and twist on lid make them perfect for water at your...

What is Adwords Quality Score & Why Does it Matter?

by Brian Nagele @ SEO Digital Group

Thu Jun 22 07:29:57 PDT 2017

We wanted to drop a quick note about Adwords quality score and why it matters so much in your PPC campaigns. Most business owners we speak with have tried adwords.  Most say it is too expensive and doesn’t yield results.  Most have no idea there is a quality score in adwords, nor what it is. In a recent Adwords campaign for a local real estate client, we were able to lower cost per click, which increased total clicks using the same daily budget.  More click for your buck. During the first week of the campaign we optimized the ads and landing pages to the keyword targets.  Once we could see which keywords had the best quality score, we paused the low quality keywords and let the 8-10s take the budget. This simple process lowered our cost per click by 80 cents and we were able to almost double the clicks we received per day at the same $20 budget.   Here are Google’s own words about quality score: About Quality Score Quality Score is intended to give you a general sense of the quality of your ads. The 1-10 Quality Score reported for each keyword in your account is an estimate of the quality of your ads and the landing pages triggered by them. Three factors determine your Quality Score: Expected clickthrough rate Ad relevance Landing page experience So, having a high Quality Score means that our systems think your ad and landing page are relevant and useful to someone looking at your ad. This article explains how Quality Score works. Quality Score is based on past performance data Quality Score is an aggregated estimate of how well a keyword has performed overall in past ad auctions. Based on this data, each of your keywords gets a Quality Score on...

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Local SEO: DIY vs Hiring an Agency vs Hiring In-house

by John Leo Weber @ Geek Powered Studios

Fri Apr 28 04:54:48 PDT 2017

How much you spend on local SEO can range from a few hundred dollars per month (if you go the DIY route) to tens or hundreds of thousands of dollars per month based on what services you are paying for, as well as how many physical offices or locations you have. For example, a small time car mechanic with one shop could get reasonable local SEO work for $500-$2,000/month from a reputable company, but a large corporate chain of stores like Dominos that has thousands of locations could spend hundreds of thousands of dollars on their local SEO. Since there is such a big range, let’s break it down and look at the options as well as the costs associated with each...

The post Local SEO: DIY vs Hiring an Agency vs Hiring In-house appeared first on Geek Powered Studios.

4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom

by Ashley Zeckman @ Online Marketing Blog – TopRank®

Tue Sep 12 11:00:34 PDT 2017

The pressure is on! Content marketers are being expected to create more with less. And often, that means creating more content without adding additional team members. Unfortunately, the content copywriters are often the ones that bear the brunt of these situations which can be exhausting and cause content burnout. To help ease the pain, Workfront’s [...]

The post 4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom appeared first on Online Marketing Blog - TopRank®.

SEO: Measuring Progress Really Matters

by dreamscape @ Dreamscape Marketing

Thu Jan 19 20:00:08 PST 2017

Who would have guessed that there would be similarities between SEO and drug addiction programs? Surprisingly, there are a number of common factors. Dreamscape Marketing’s newest whitepaper, “10 Reasons Why SEO is Like an Addiction Treatment Program,” discusses this topic at length. Here’s just one example from this one-of-a-kind whitepaper: Measuring Progress Really Matters Patients don’t get better without frames ... Read More

The post SEO: Measuring Progress Really Matters appeared first on Dreamscape Marketing.

How Facebook Marketing Can Help Grow Your Business

by nobox @ nobox creatives

Mon Jul 10 12:14:12 PDT 2017

  You may already know that advertising is not just about getting your ad in front of as many people as possible. Successful advertising consists of getting your business and your message in front of people who are ready to buy your products or services. However, the major issue with most forms of advertising [...]

The post How Facebook Marketing Can Help Grow Your Business appeared first on nobox creatives.

What Are Micro-Moments in Mobile Marketing?

by Upasna @ Geek Powered Studios

Tue May 16 14:26:47 PDT 2017

The post What Are Micro-Moments in Mobile Marketing? appeared first on Geek Powered Studios.

4 Mistakes I Learned About Marketing and Data While Working at a Fortune 50 Company

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Fri Aug 18 11:35:39 PDT 2017

For the past nearly 3 years, I’ve been in charge of Audience Development for one of the largest media companies in the US. I learned a LOT during that time. Even more important, I learned a lot about what NOT to do. Not all of these things were personal ‘mistakes’ per se. Some were top […]

Why Business Leaders Need to be Thinking Digital to Ensure Survival

by dsadmin @ Digital Strategy

Fri Jan 20 08:50:16 PST 2017

  Digital is Quickly Becoming the new “Traditional” for Marketers The unquestionable advantages of digital marketing have led to its continued rise in strategic importance within organisations, taking marketing budget share and operational resources from traditional channels. Many strategic leaders understand it’s importance, but not the exact reasons why, so

Digital Marketing Weekly Roundup – March 13, 2017

by Sean ORourke @ Marketing Terms

Sun Mar 12 20:45:11 PDT 2017

Light roundup this week, getting ready for Napa Summit. Conferences After listing hundreds of digital marketing conferences but ignoring all of the virtual ones, I'm finally ready to explore the online-only side. Suggestions? Hit up the contact form or [...]

The post Digital Marketing Weekly Roundup – March 13, 2017 appeared first on Marketing Terms.

How to Promote a Lawyer

by admin @ Common SEO Questions

Thu Sep 07 08:01:34 PDT 2017

Today’s top lawyers are leveraging the internet in various ways as they promote their firms, make better connections with the public, and attempt to attract more qualified leads who have the potential to become future clients.  This is because as the internet continues to evolve, it opens up many digital avenues that provide savvy lawyers […]

E-Mail Marketing: Old but gold – und vierzig Mal effektiver als Facebook

by Tina Bauer @ OnlineMarketing.deOnlineMarketing.de

Tue Jun 09 05:02:28 PDT 2015

E-Mails haben aufgrund des ausgefeilten Targeting eine einschlagende Wirkung beim Empfänger, wirken sich positiv auf wichtige Metriken aus und sind sogar erfolgversprechender als Social Media Marketing.

How To Audit Backlinks In The SEO Spider

by screamingfrog @ Screaming Frog

Wed Sep 07 01:57:01 PDT 2016

There’s plenty of reasons you may wish to audit backlinks to a website, whether it’s to check the links are still live and passing link value, they’ve been removed or nofollowed after a link clean up, or you want to get more data on the links which Google Search Console...

How to Optimize your Images and Videos for SEO

by Alex Chris @ Digital Marketing Tips

Tue Jan 26 04:00:02 PST 2016

When we discuss about SEO copywriting and content optimization, we don’t only care about the text elements of a page but we also need to consider the use and optimization of other visual elements such as images and videos. Images are important for SEO. In a recent study that analyzed in detail 1 million Google […]

Off-Page SEO Techniques to Start Incorporating Into Your 2016 Strategy

by Alexa Engelhart @ Power Digital

Tue Dec 08 20:07:05 PST 2015

When optimizing websites companies spend tremendous amounts of time on the design and structure of various web pages. Even the best-optimized website can have trouble making it onto the first page of the Google search engine results page. To get placed in the top 10 spots you need to focus on off-page as well as... Read more »

The post Off-Page SEO Techniques to Start Incorporating Into Your 2016 Strategy appeared first on Power Digital.

Digital Marketing Glossary: 177 Popular Terms Defined

by John Leo Weber @ Geek Powered Studios

Thu Jul 06 11:10:24 PDT 2017

This digital marketing glossary is the most extensive list of marketing terminology, lingo, acronyms, and buzzwords available on the web. It is the culmination of years of studying and learning the industry, and it took over 3 months to put together...

The post Digital Marketing Glossary: 177 Popular Terms Defined appeared first on Geek Powered Studios.

The Newest Form of Advertising Content: 360 Video

by Alexa Engelhart @ Power Digital

Tue Nov 24 18:15:53 PST 2015

360 video is a recent advancement in the media world that was first brought to YouTube earlier this year in March 2015. Facebook has recently adopted this video format as well. 360 videos use multiple cameras to record a 360 degree all angle view of the recorders surrounding environment. Most recently these 360 videos have... Read more »

The post The Newest Form of Advertising Content: 360 Video appeared first on Power Digital.

The Beginner’s Guide to Web Analytics

by emergentdig @ Emergent Digital

Thu Feb 09 13:34:17 PST 2017

5 Important Statistics for Tracking the Success of Your Website So you just finished your shiny new business website. What now? If you’ve done your keyword research and designed a mobile-friendly site with high-quality content, it’s time for web analytics 101. Tracking website traffic and other statistics tracking may not sound appealing, but it’s crucial for measuring value. Your online ...

The post The Beginner’s Guide to Web Analytics appeared first on Emergent Digital.

Our Top 11 Content Marketing Takeaways from #CMWorld 2017

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Wed Sep 13 03:30:30 PDT 2017

Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo. Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, the four-day event was exciting [...]

The post Our Top 11 Content Marketing Takeaways from #CMWorld 2017 appeared first on Online Marketing Blog - TopRank®.

4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom

by Ashley Zeckman @ Online Marketing Blog – TopRank®

Tue Sep 12 11:00:34 PDT 2017

The pressure is on! Content marketers are being expected to create more with less. And often, that means creating more content without adding additional team members. Unfortunately, the content copywriters are often the ones that bear the brunt of these situations which can be exhausting and cause content burnout. To help ease the pain, Workfront’s [...]

The post 4 Tips to Stop Killing Your Content Team from Workfront & Nordstrom appeared first on Online Marketing Blog - TopRank®.

Google Search Console

by iweb solutions @ Reputation Management| Digital Marketing Specialist|

Tue Dec 20 03:25:02 PST 2016

Top 3 Benefits of Google Search Console With an increase in the competition amongst websites on the internet, there is every need for you to ensure that you are making use of the most effective strategies so as to get the best from your digital marketing efforts. One of the most reliable ways to achieve

Looking to Hire a Digital Marketing Agency? Think Twice

by Joanne Poh @ Equinet Academy | Digital Marketing Training Course Singapore

Sun Mar 05 18:29:11 PST 2017

Many of my friends and clients have had to deal with digital marketing agencies in the course of their work when their companies decided to outsource certain activities such as SEO or community management. Unfortunately, the majority have had unpleasant things to say about their experience. A large fraction of the agencies out there are, […]

The post Looking to Hire a Digital Marketing Agency? Think Twice appeared first on Equinet Academy | Digital Marketing Training Course Singapore.

5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Mon Sep 11 03:30:44 PDT 2017

Some pig. Terrific. Radiant. Humble. In the classic E.B. White novel, Charlotte’s Web, these simple yet impactful words save a life and make another better. And for prolific writer, marketer and speaker Ann Handley, these words also make the title character the best content marketer in the world. “In just four [phrases] she had to [...]

The post 5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’ appeared first on Online Marketing Blog - TopRank®.

Give Influencer Content Programs a Promotional Edge with Digital Advertising

by Steve Slater @ Online Marketing Blog – TopRank®

Thu Aug 31 03:30:30 PDT 2017

It happens almost every single time. I’m finally settling in to stream a few episodes before I go to bed for the day. I fire up the old Netflix machine and there it is… options… lots of them. There are shows I’ve seen before that I might want to watch again. Genres that I’m interested [...]

The post Give Influencer Content Programs a Promotional Edge with Digital Advertising appeared first on Online Marketing Blog - TopRank®.

5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Mon Sep 11 03:30:44 PDT 2017

Some pig. Terrific. Radiant. Humble. In the classic E.B. White novel, Charlotte’s Web, these simple yet impactful words save a life and make another better. And for prolific writer, marketer and speaker Ann Handley, these words also make the title character the best content marketer in the world. “In just four [phrases] she had to [...]

The post 5 Radiant Writing Secrets Inspired by ‘Charlotte’s Web’ appeared first on Online Marketing Blog - TopRank®.

Our Top 11 Content Marketing Takeaways from #CMWorld 2017

by Caitlin Burgess @ Online Marketing Blog – TopRank®

Wed Sep 13 03:30:30 PDT 2017

Last week, thousands of marketers from all over the world descended on the Rock N’ Roll capital of the world, Cleveland, OH, for the seventh annual Content Marketing World Conference and Expo. Featuring more than 130 speakers, keynotes and panelists, dozens of different tracks, and a whole lot of orange, the four-day event was exciting [...]

The post Our Top 11 Content Marketing Takeaways from #CMWorld 2017 appeared first on Online Marketing Blog - TopRank®.

SEO is Farming, Facebook Ads & Google Adwords are Hunting

by Brian Nagele @ SEO Digital Group

Sun Mar 19 10:11:55 PDT 2017

When it comes to digital marketing, my opinion is strong on integrating both long term and short term tactics to help a business grow. SEO – Search Engine Optimization – Long Term Search engine Optimization usually takes time to gain rank on the first page for Google and Bing search results.  This long term strategy, when properly executed, pays off for many months and years.  Having your business listed in the top 5 to 10 spots on important keyword searches will gain you more traffic and hopefully more customers. It takes weeks, if not months or longer to gain first page rank.  There are many factors involved and competition for the keywords is something you will need to understand.  The more competitive keywords you target the longer it might take to rank.  It is absolutely worth the wait and you should start this tactic now, if you have not already. Google Adwords – Short Term Google Adwords are a quick way to buy clicks and show up on top for competitive keywords.  Use Adwords while you are trying to rank organically.  You will see immediate results, but it is not cheap.  You will pay per click each time someone clicks your search ad, so make sure the landing page they hit is designed properly to convert. I suggest using a Google Certified Partner to execute your Adwords campaigns.  You could waste a lot of money trying to figure out Adwords and how to optimize their keyword phrase matching versus broad match. Facebook Ads – Short Term Facebook advertising is incredible for short term marketing wins.  We have great success running ads targeting custom audiences and interest groups.  Don’t confuse Facebook Ads with boosting page posts though.  I personally feel that page post boost are a waste of money if you are...

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Writing Digital Marketing Content – Engaging a new type of Audience

by dsadmin @ Digital Strategy

Mon Jun 08 15:01:53 PDT 2015

General Considerations when Writing for the Web Writing for the web has evolved into a distinct style when compared to traditional media, such as books, magazines and newspapers. According to Nielsen, users behave and read differently online, with only 16% of users reading an article word-for-word (Nielsen, 1997). Users have

Join Us For ‘Ask Drew Anything’

by Catie Leary @ Southern Web

Mon Jun 05 12:45:39 PDT 2017

Have questions about digital marketing or your website? All this month, we’ll be holding weekly, one-hour “Ask Drew Anything” sessions, during which our company president, Drew Barton, will answer all of your questions about web development and digital marketing. Who can attend Ask Drew Anything? Anyone. While the sessions are designed to help Southern Web […]

The post Join Us For ‘Ask Drew Anything’ appeared first on Southern Web.

Why I’m Obsessed With Being a Google Local Guide

by David McBee @ David McBee, Internet Marketing Speaker, Trainer and Consultant

Fri Mar 31 18:15:53 PDT 2017

I’ve been a little bit of a Google fanatic for awhile now. You see, I had the privilege of being AdWords trained by Brad Geddes a decade ago, and that changed the whole direction of my career and life. I went from being a yellow pages rep to an internet marketing consultant – thank you, […]

Why You Should Ignore Yahoo and Bing Even Though They Matter

by Snap Agency @ Snap Agency

Tue Sep 05 09:17:40 PDT 2017

When most SEOs do keyword research, the large majority will only ever look at Google. This might seem silly to you because a surprisingly large amount of people still use...

Automated Email Marketing Campaigns

by centerlyne @ Centerlyne

Mon Jun 05 16:56:43 PDT 2017

The post Automated Email Marketing Campaigns appeared first on Centerlyne.

How B2B Brands Can Use Quora to Drive Traffic, Establish Authority, & Earn SEO Benefits

by Brian Honigman @ Digital Current

Tue Aug 01 12:00:14 PDT 2017

Quora is an effective avenue to boost your brand’s presence online. Learn how to best use the Q&A site to boost traffic, authority, and SEO. It’s difficult to find an answer to a very specific, nuanced question online at times. Google searches often return results that help answer a question broadly, while Yahoo Answers are […]

The post How B2B Brands Can Use Quora to Drive Traffic, Establish Authority, & Earn SEO Benefits appeared first on Digital Current.

5 Clean Energy Blogs to Read This Year

by emergentdig @ Emergent Digital

Fri Jan 20 12:26:30 PST 2017

Where to Learn about Renewable Energy and Fighting Climate Change in 2017 There is no shortage of information about clean energy on today’s global information superhighway. As one of the most powerful forces for environmental conservation and combating climate change, the clean energy revolution is in full swing. For the very first time, more renewable energy sources were installed in ...

The post 5 Clean Energy Blogs to Read This Year appeared first on Emergent Digital.

Why Company Culture Is Important for Marketing Agencies

by Will Marlow @ Will Marlow

Thu Apr 13 09:23:54 PDT 2017

The post Why Company Culture Is Important for Marketing Agencies appeared first on Will Marlow.

How to SEO, Fundamentals and more

by Jose Guerra @ GCO Studios

Mon Feb 03 08:33:50 PST 2014

What is SEO and why is it important to you? Let’s define SEO (search engine optimization). In plain English, it […]

The post How to SEO, Fundamentals and more appeared first on GCO Studios.

DMEXCO: Twitter-Gründer wird von Agenturchef Sorrell gegrillt, aus Social Networks werden Werbe-Networks

by Ralf Scharnhorst @ OnlineMarketing.deOnlineMarketing.de

Wed Sep 13 11:37:11 PDT 2017

Gastautor Ralf Scharnhorst berichtet seine Eindrücke vom ersten Tag der neunten Auflage der größten Online-Marketing-Messe in Köln.

Top Social Media Trends this Week

by emergentdig @ Emergent Digital

Thu Feb 23 13:39:07 PST 2017

Facebook Jobs, Instagram Multiple Photo-Posts, & Pinterest Visual Search The world of social media is always turning. You may use Facebook to keep up with friends. Alternatively, you might utilize Twitter to promote your business. You may even be searching on LinkedIn to find a new job. No matter the case, social media is constantly evolving. Social media trends seem ...

The post Top Social Media Trends this Week appeared first on Emergent Digital.

3 Actionable Small Business Social Media Tips

by emergentdig @ Emergent Digital

Thu Feb 02 13:24:36 PST 2017

Simple Ways You can Optimize Your Social Media Presence Today Small business social media strategies are often based on lean tactics that can be easily implemented. As you move from market research to startup and full-blown small business, your advertising must be cost-efficient. You’re probably still looking for investors. You likely need as much capital available for expansion. A small ...

The post 3 Actionable Small Business Social Media Tips appeared first on Emergent Digital.

We’ve Been Nominated for Digital & Content Marketing!

by Jacky Lovato @ MediaVision

Tue May 23 23:38:57 PDT 2017

  We’re thrilled with our two nominations in this year’s Property Marketing Awards (PMAs) for our content marketing work with the world’s largest office broking service, Instant Offices.     Best Digital Marketing Campaign  Best Digital Content Marketing Campaign    Working With Instant  We’re especially proud of the results we were able to achieve with Instant. They asked […]

We’ve Been Nominated for Digital & Content Marketing!

Marketing Day: AMP links at large, August’s top 10 YouTube video ads & FTC news

by Amy Gesenhues @ Marketing Day – Marketing Land

Fri Sep 15 13:16:14 PDT 2017

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Facebook’s, Instagram’s and Snapchat’s audience size estimates compareSep 15, 2017 by Tim Peterson Facebook’s and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those […]

Give Influencer Content Programs a Promotional Edge with Digital Advertising

by Steve Slater @ Online Marketing Blog – TopRank®

Thu Aug 31 03:30:30 PDT 2017

It happens almost every single time. I’m finally settling in to stream a few episodes before I go to bed for the day. I fire up the old Netflix machine and there it is… options… lots of them. There are shows I’ve seen before that I might want to watch again. Genres that I’m interested [...]

The post Give Influencer Content Programs a Promotional Edge with Digital Advertising appeared first on Online Marketing Blog - TopRank®.

SEO: Don’t Look For Shortcuts

by dreamscape @ Dreamscape Marketing

Wed Jan 04 20:00:04 PST 2017

Is there a similarity between SEO and drug addiction treatment programs? Actually, the answer is a resounding, “Yes.” Dreamscape Marketing has worked with more than 100 drug rehab centers in every region of the country. In that time, we have discovered that SEO and addiction treatment share a surprising number of similarities. In this exclusive excerpt from Dreamscape Marketing’s whitepaper ... Read More

The post SEO: Don’t Look For Shortcuts appeared first on Dreamscape Marketing.

7 Biggest PPC Nightmares Sinking Your ROI

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Mon Aug 21 08:30:56 PDT 2017

PPC advertising should be straightforward. You buy an ad. Your ad appears on Google. That ad gets clicked. You spend a little dough per click, and voila – you’re a marketing genius. Traffic is booming and you’re appearing in all the right places. Except that’s not always how it works. And for some strange reason, […]

Wie würden sich berüchtigte Digitalriesen wie Apple, Google & Co. im Game of Thrones schlagen?

by Gastautor @ OnlineMarketing.deOnlineMarketing.de

Wed Sep 13 23:17:56 PDT 2017

Game of Thrones zieht Inspiration aus unserer (Business)-Welt. Doch wie würden sich eigentlich Großkonzerne wie Telekom oder AOL Westeros schlagen?

Why a PPC Campaign Might Be Your Best SEO Move

by Snap Agency @ Snap Agency

Thu Aug 31 10:38:37 PDT 2017

It can be easy for even the most experienced digital marketers to get caught up in a single tactic. We can lose our creativity and then become worried when that...

Typical Job Salary Range for Digital Marketing Executives and Managers in Singapore

by equinet @ Equinet Academy | Digital Marketing Training Course Singapore

Tue Jul 04 19:51:03 PDT 2017

The world has been digitalized the last few decades or so. In the next few decades too few can expect more of the same. It is, therefore, safe to assume that the future of the world has much scope for the digital realm and those people associated with it. Every year huge amount of investment […]

The post Typical Job Salary Range for Digital Marketing Executives and Managers in Singapore appeared first on Equinet Academy | Digital Marketing Training Course Singapore.

Recap on Digital Marketing Sharing & Networking Session II

by equinet @ Equinet Academy | Digital Marketing Training Course Singapore

Wed Apr 05 06:23:41 PDT 2017

Thank you for attending the Digital Marketing Sharing and Networking session last night. We had three energising keynotes and great audience participation! For those who were unable to show up, we hope to see you at our next event! A recap of last night’s topics: Dylan Sun shared about How Should a Modern Digital Marketer […]

The post Recap on Digital Marketing Sharing & Networking Session II appeared first on Equinet Academy | Digital Marketing Training Course Singapore.

Off-Page SEO Optimization

by iweb solutions @ Off Page Seo Definition - Archive - Reputation Management| Digital Marketing Specialist|

Wed Aug 31 05:11:32 PDT 2016

Marketing Day: SEO content audits, YouTube ad tips & The Media Trust’s ‘first vendor network’

by Amy Gesenhues @ Marketing Day – Marketing Land

Thu Sep 14 13:15:16 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

UX Marketing – Why, What and How? (Infographic)

by Jomer Gregorio @ Digital Marketing Philippines

Wed Aug 16 07:10:06 PDT 2017

Join us as we look into the Why, the What and the How of UX Marketing and how delivering an optimum user experience can ultimately boost revenue and profits.

How to do Keyword Research Effectively and Increase your Traffic

by Alex Chris @ Digital Marketing Tips

Tue Feb 02 04:00:30 PST 2016

It is widely known in the Digital Marketing World that many ‘actions’ are triggered by keywords. Whether these are typed as queries in the Google search box or as questions in Quora or even Facebook, keywords show the intent of the user and that’s why they are very important. The way the Internet works today […]

How to Market Unique Offerings in Senior Care

by dreamscape @ Dreamscape Marketing

Tue Feb 14 20:00:00 PST 2017

Now more than ever, seniors want to live healthier lives during their retirement years, giving smart senior living communities a chance to uniquely market that aspect. Seniors appreciate opportunities to build lean muscle mass and increase their strength as well. A smart marketing program emphasizes various unique offerings to make their senior living communities more attractive. Many people—especially seniors—have a ... Read More

The post How to Market Unique Offerings in Senior Care appeared first on Dreamscape Marketing.

Custom Campaign Tagging in Google Analytics

by dsadmin @ Digital Strategy

Sun Jun 28 06:39:23 PDT 2015

Why use Custom Campaign Tags? If used correctly you will be able to calculate CPA (Cost-per-Acquisition) and ROMI (Return-on-Marketing-Investment) and put some very powerful insights in the effectiveness of the channels you are using… Purpose of tagging is to standardise the data coming into Google Analytics so that we can

MediaVision Shortlisted For Two 2017 European Search Awards

by Jacky Lovato @ MediaVision

Mon Mar 20 05:31:04 PDT 2017

  We’ve been shortlisted in the 2017 European Search Awards in two categories: Best Small Integrated Search Agency Best Integrated Campaign   With these two nominations, as well as our recent Performance Marketing Award nomination for Best Retail Campaign, it’s safe to say we’re feeling pretty damn good right now. The best part is, we’re somewhat familiar […]

MediaVision Shortlisted For Two 2017 European Search Awards

To Build Links or Not to Build Links?

by Nicole Grodesky @ Power Digital

Thu Feb 04 14:24:04 PST 2016

Much confusion and hot debate over link building has taken place over the years as the Penguin update has evolved. In the beginning there was a wave of manual penalties given out because people were building spammy links like crazy. The school of thought back in the day was build as many links as you... Read more »

The post To Build Links or Not to Build Links? appeared first on Power Digital.

7 Ways to Better Integrate Content Marketing Across Your Company

by Brian Honigman @ Digital Current

Wed Aug 23 08:00:57 PDT 2017

With these 7 methods, your company can utilize other business-related functions as content marketing opportunities to improve the organization’s overall marketing strategy. Content marketing is one of the most effective forms of marketing today since the competition for consumer attention has increased significantly, while a customer’s tolerance for disruptive messaging has diminished. “More than just […]

The post 7 Ways to Better Integrate Content Marketing Across Your Company appeared first on Digital Current.

MediaVision Wins Best Digital Content Marketing at the 2017 Property Marketing Awards

by Jacky Lovato @ MediaVision

Thu Jun 29 09:27:44 PDT 2017

We just got named best digital content marketers at this year’s Property Marketing Awards!     We’re exceptionally proud to have won the Best Digital Content Marketing award for our work with the world’s largest office broking service, Instant Offices – thank you Property Marketing Awards!  Our Approach to Content  Back when we decided to launch […]

MediaVision Wins Best Digital Content Marketing at the 2017 Property Marketing Awards

How to SEO your WordPress Posts and Pages

by Alex Chris @ Digital Marketing Tips

Tue Jan 19 02:55:46 PST 2016

WordPress is a great SEO friendly platform but for better search engine visibility you need to optimize each and every post or page you publish online. In this post, you will learn what is the difference between a WordPress post and page when it comes to SEO and how to optimize both using industry best […]

Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video

by Amy Higgins @ Online Marketing Blog – TopRank®

Mon Sep 11 11:00:18 PDT 2017

It might only be 1pm in the afternoon, but it’s five o’clock somewhere – a perfect time for a great dry martini. Research “how to make the perfect dry martini”, and you’ll get over 1,560,000 results. Ask a content marketer “how to tell a good story”, and you’ll get about the same quality of results [...]

The post Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video appeared first on Online Marketing Blog - TopRank®.

Marketing Day: Facebook tests Bonfire video app, a personalization road map & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Wed Sep 13 13:20:16 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

SMO Business Power Boost Part 1

by vgtadmin @ VGlobalTech

Mon Aug 17 07:33:15 PDT 2015

Hello everyone, this is VB Joshi, the SEO/SMO Lead at VGlobalTech.  The importance of Social Media Marketing has grown over the past few years and it has now become absolutely necessary to invest time and money in optimizing your social media strategy. Social Media Optimization (SMO) is a special branch of the Search Engine Optimization  (SEO) […]

The post SMO Business Power Boost Part 1 appeared first on VGlobalTech.

Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld

by Joshua Nite @ Online Marketing Blog – TopRank®

Wed Sep 06 10:52:03 PDT 2017

The inimitable Andrew Davis is the best-selling author of Town, Inc. and an in-demand marketing speaker. After his presentation at Content Marketing World 2017, I can see why. He made me feel stupid. And I’m incredibly grateful. The best presentations make you feel stupid in retrospect. Of course! It’s so obvious that this is the [...]

The post Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld appeared first on Online Marketing Blog - TopRank®.

Screaming Frog SEO Spider Update – Version 7.0

by screamingfrog @ Screaming Frog

Mon Dec 12 02:38:50 PST 2016

I’m delighted to announce Screaming Frog SEO Spider version 7.0, codenamed internally as ‘Spiderman’. Since the release of rendered crawling in version 6.0, our development team have been busy working on more new and exciting features. Let’s take a look at what’s new in 7.0. 1) ‘Fetch & Render’ (Rendered...

MediaVision Shortlisted for 2017 PMA Award!

by Jacky Lovato @ MediaVision

Wed Mar 01 07:03:41 PST 2017

  Our work with Hobbs got us shortlisted for a 2017 Performance Marketing Award for Best Retail Campaign!  This is a project we’re really proud of because of how it pushed us to innovate – from writing custom SEO and paid media software to ensuring SEO and PPC complemented each other instead of competing, we were […]

MediaVision Shortlisted for 2017 PMA Award!

How to Link Google AdWords, Analytics and Webmaster Tools

by dsadmin @ Digital Strategy

Tue Jul 21 06:43:52 PDT 2015

Why do this? It allows for the sharing of data between Google AdWords, Google Analytics & Google Webmaster Tools Allows Google AdWords Data to be viewed and integrated with Google Analytics Allows Certain Webmaster Tools Keyword and Impression Data to be viewed in Google Analytics Allows Google Analytics Goals to

Back to the Future: 5 Marketing Predictions That Were Right on the Money

by Anne Leuman @ Online Marketing Blog – TopRank®

Mon Sep 04 03:20:44 PDT 2017

Great Scott! The TopRank Marketing blog has been around since 2003, way back when content marketing and blogging were relatively new to the business world. We are proud of the fact that we were early adopters of the blogging trend—one of today’s leading content marketing strategies for improving brand visibility and engagement. Trends and predictions [...]

The post Back to the Future: 5 Marketing Predictions That Were Right on the Money appeared first on Online Marketing Blog - TopRank®.

Is your SEO agency a hero or a bum just taking money?

by Brian Nagele @ SEO Digital Group

Fri Feb 10 11:49:34 PST 2017

There are many self proclaimed SEO guru company’s, consultants and agencies out there.  So how do you cut through the crap and figure out if your agency is working on your interests or just their monthly check? I’m not claiming to be the best at digital marketing.  I am constantly learning and improving my craft to be the best I can be. Having said that, I have been running into a tremendous amount of businesses that already have an “SEO Guy” when I meet with them.  Fair enough. Already have an “SEO Guy”? Investigate here to see if your website SEO Guy is helping your business or not. We all need Search Engine Optimization and I’m glad you took the first step to doing something about it.  Its essential to most of our businesses in acquiring new customers. Do you wonder if its working?  Do you know how to see if your “SEO Guy” is doing a good job? I need to also say, SEO is a long term solution.  Rising in ranks rarely happens over night, it usually takes a few months.  If your SEO Guy just started a few weeks ago, give them another month or so to get moving.  Its a lot of up front work for the first few weeks.  Then it picks up steam in month three to six, if properly set up.   Here is my 3 step test for your current SEO agency   Most websites I come across only rank for their own business brand name.  Not their service offerings for which customers are searching. This blog post covers just the very basics of SEO and not all the facets involved to competitively rank your website.  If you are paying an “SEO Guy” and do not pass this test, time to shop for another “SEO...

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John Lincoln of Ignite Visibility Nominated for Search Marketer of The Year (Press Release)

by John E Lincoln @ Ignite Visibility

Fri Sep 15 15:49:22 PDT 2017

Ignite Visibility Press Release The following is a press release. JOHN LINCOLN OF IGNITE VISIBILITY NOMINATED FOR SEARCH MARKETER OF THE YEAR BY SEARCH ENGINE LAND The internationally recognized Landy Awards honor the best in digital marketing San Diego, CA, September 19, 2017 – Search Engine Land, the leading search marketing industry publication, recently included...

The post John Lincoln of Ignite Visibility Nominated for Search Marketer of The Year (Press Release) appeared first on Ignite Visibility.

How to Run an Online Store that Puts SEO First

by Alex Chris @ Digital Marketing Tips

Mon Nov 21 04:00:20 PST 2016

There’s never been a better time in history to put together an ecommerce business. With a growing audience of eager online shoppers and a variety of useful tools at your fingertips, it’s increasingly easy, affordable and effective, if you go about it in the right way. The online marketplace is already saturated with ecommerce entrepreneurs […]

4 Fantastic Social Media Tools to Rapidly Scale Your Marketing (Plus CEO Predictions!)

by Sam Hurley @ Digital Current

Mon Jul 10 04:00:04 PDT 2017

There are a million and one other “social media tool” roundup posts — so I wanted to bring a completely fresh (and extraordinary) offering to the table. Piqued your interest? Not only are the following pieces of digital kit some of the best social tools around. Not only should you experiment with each. Not only […]

The post 4 Fantastic Social Media Tools to Rapidly Scale Your Marketing (Plus CEO Predictions!) appeared first on Digital Current.

What is SEO, SEM, SMM, SMO?

by Jose Guerra @ GCO Studios

Wed Feb 19 04:03:46 PST 2014

When I first started building websites, I had never heard of the term SEO, let alone SEM. I knew that […]

The post What is SEO, SEM, SMM, SMO? appeared first on GCO Studios.

Learning from Tasty

by Snap Agency @ Snap Agency

Tue Aug 22 09:41:36 PDT 2017

Case studies are a great way for local businesses to learn more about other successful companies that have implemented digital marketing strategies. Digital marketing can often seem overwhelming to local...

SEO & SMO, Online Marketing – Do it VGlobalTech way!

by vgtadmin @ VGlobalTech

Fri Aug 22 00:34:38 PDT 2014

VGlobalTech employs number of different SEO & Online Marketing Techniques, some of them are listed here. Our goal is to educate our customers and leverage technology for the growth of our customers’ business.

The post SEO & SMO, Online Marketing – Do it VGlobalTech way! appeared first on VGlobalTech.

Digital Marketing Case Studies in Singapore

by equinet @ Equinet Academy | Digital Marketing Training Course Singapore

Wed May 10 23:25:47 PDT 2017

This is a collection of local case studies of successful digital marketing campaigns developed and executed in Singapore. The case studies are segmented into the following online marketing disciplines: Search Engine Optimisation Social Media Marketing Facebook Marketing Digital Advertising Search Engine Marketing (SEM) Case study #1 – Express Colour Company Background ExpressColour is a boutique local commercial […]

The post Digital Marketing Case Studies in Singapore appeared first on Equinet Academy | Digital Marketing Training Course Singapore.

How to Build a Lead Magnet Into Your Product to Fuel Growth

by Today's Industry Insider @ The Kissmetrics Marketing Blog

Thu Sep 14 11:41:28 PDT 2017

If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value […]

Geek Powered Presenting at Designing for Digital Conference 2017

by Upasna @ Geek Powered Studios

Mon Apr 03 13:08:02 PDT 2017

04/04/17 Update: The full slideshow from our D4D17 Presentation can be found here. Geek Powered Studios will be presenting at this year’s Designing for Digital Conference, here in Austin, TX. Our Director of Digital Marketing, John Leo Weber, and Digital Marketing Manager, Upasna Gautam, will be presenting a session on mobile-first UX and design. Designing…

The post Geek Powered Presenting at Designing for Digital Conference 2017 appeared first on Geek Powered Studios.

50 Influential Women in Content Marketing 2017 #CMWorld

by Lee Odden @ Online Marketing Blog – TopRank®

Tue Sep 05 03:11:22 PDT 2017

With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals. For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content [...]

The post 50 Influential Women in Content Marketing 2017 #CMWorld appeared first on Online Marketing Blog - TopRank®.

How to Content Market to B2B Organizations

by Nick Slettengren @ Power Digital

Fri Feb 19 00:30:46 PST 2016

Building out a content marketing strategy that targets B2B companies is far different than marketing to B2C companies. Simply put, B2B organizations face different challenges due to the nature of their consumer(s), as you typically need buy in from multiple sources within the organization. As a result, having a strategy around multiple stages in the... Read more »

The post How to Content Market to B2B Organizations appeared first on Power Digital.

Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld

by Joshua Nite @ Online Marketing Blog – TopRank®

Wed Sep 06 10:52:03 PDT 2017

The inimitable Andrew Davis is the best-selling author of Town, Inc. and an in-demand marketing speaker. After his presentation at Content Marketing World 2017, I can see why. He made me feel stupid. And I’m incredibly grateful. The best presentations make you feel stupid in retrospect. Of course! It’s so obvious that this is the [...]

The post Tips for Making Video Content that Earns Attention from Andrew Davis #CMWorld appeared first on Online Marketing Blog - TopRank®.

Applying the Scientific Method to SEO

by Upasna @ Geek Powered Studios

Fri Mar 17 13:14:00 PDT 2017

The post Applying the Scientific Method to SEO appeared first on Geek Powered Studios.

How Often Should I Redesign My Site?

by Drew Barton @ Southern Web

Wed Jul 19 10:55:40 PDT 2017

In the decades since I began developing websites, one of the most common questions I’m asked is: “How often should I redesign my website?” Most people understand that websites are not a one-time, “set it and forget it” expense. As digital assets, they require regular maintenance, and after a few years, they will likely need a […]

The post How Often Should I Redesign My Site? appeared first on Southern Web.

New Partnership With SMEPORTAL.SG – By SPRING Singapore

by equinet @ Equinet Academy | Digital Marketing Training Course Singapore

Wed Apr 05 07:03:17 PDT 2017

Equinet Academy is proud to be a partner of SME Portal. We have listed the following courses on the learning portal and hope to impart and equip SMEs with effective design skills and actionable digital marketing strategies: Social Media Marketing Search Engine Optimisation WordPress Website Creation Google AdWords Search & Display Digital & Web Analytics (Google […]

The post New Partnership With SMEPORTAL.SG – By SPRING Singapore appeared first on Equinet Academy | Digital Marketing Training Course Singapore.

Quality Content is the Key to SEO

by centerlyne @ Centerlyne

Thu May 25 15:55:06 PDT 2017

The post Quality Content is the Key to SEO appeared first on Centerlyne.

How to Optimize your Website for Mobile SEO

by Alex Chris @ Digital Marketing Tips

Thu Feb 04 04:00:03 PST 2016

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. Searches on Google from mobile are more than desktop, Amazon made more sales from mobile in 2015 and Facebook is […]

Social Media Marketing for Doctors

by admin @ Common SEO Questions

Mon Jul 10 10:52:55 PDT 2017

As with any business operation, doctor’s offices must also rely on marketing to attract new patients into their businesses.  In fact, without a steady flow of new and returning patients, a doctor’s office will not survive for long.  Yet, many doctors are not maximizing their marketing potential.  One very effective way to boost the marketing […]

How to use Google Analytics to Boost Your SEO

by Alex Chris @ Digital Marketing Tips

Wed Jan 27 23:00:32 PST 2016

One of the most useful tools you can use to boost your SEO is Google Analytics. Analytics can give you a lot of data related to the performance of your website. Among other things, you can use it to discover areas that need to be improved, areas that are working better than others and areas […]

Case Study – Sculpere Yoga & Ballet – Lead Generation

by Brian Nagele @ SEO Digital Group

Tue Feb 07 12:23:57 PST 2017

On January 27th, 2017 we ran a 3-day campaign for Sculpere Ballet Body & Yoga Mind, a Yoga and Ballet Studio owned by Cristina Espaillat, located in Northern Liberties, Philadelphia. The campaign objective was to generate leads for a free class that was being offered. We used targeted pay per click facebook ads and a quality landing page for the campaign. The first part of the process is creating a custom landing page, specifically for the campaign. The landing page we created for Sculpere is very easy to navigate, has a clear call-to-action, mobile and desktop friendly, pixeled so we can retarget, and personally branded. If you want to check out the landing page click the image to the left. If are interested in a free yoga class at Sculpere, sign up here.     The next step, we created a couple different ad sets, both targeting women within certain zip codes living in the Northern Liberties area. We split tested an ad set with different zip codes against another ad set with those same zip codes but with added interests to narrow the reach. We also A/B tested the ads against one another, testing the copy, images, headline, and call to action’s within the advertisement to see which ads Cristina’s target market responded best to. An example of one of our ads can be seen here -> Sculpere set a lifetime budget of $25 for the campaign. Within those 3 days, we reached 3,282 people with their ads. On average the cost-per-click was $1. We generated 23 total link clicks, and 8 qualified leads with a very minimal budget. The final budget at the end of the 3 days was $23.34. Cristina paid $2.91 per lead. Most people waste money on Facebook ads because they don’t know the inside secrets. Imagine...

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What is Google AMP & Why It Matters to You

by dreamscape @ Dreamscape Marketing

Fri Jan 20 07:37:07 PST 2017

If you’re concerned about SEO on your company’s website, Dreamscape Marketing recommends that you pay close attention to Google AMP. All signs suggest that 2017 could be the year when Google AMP becomes truly important.   What exactly is Google AMP? AMP stands for Accelerated Mobile Pages, which is a system that enables websites to load faster—much faster actually—than they ... Read More

The post What is Google AMP & Why It Matters to You appeared first on Dreamscape Marketing.

How To Use Systems-Thinking To Drive SEO Success

by Will Marlow @ Will Marlow

Mon Apr 17 12:59:09 PDT 2017

The post How To Use Systems-Thinking To Drive SEO Success appeared first on Will Marlow.