SEOTips.ws

SEO: Sticking to a Long-Term Plan Makes a Difference

by dreamscape @ Dreamscape Marketing

Thu Jan 26 20:00:25 PST 2017

Addiction treatment programs and search engine optimization don’t really seem to have much in common. Upon closer inspection, however, the opposite is actually true. In working with some of the largest drug rehab centers in the country, Dreamscape Marketing has determined that SEO and addiction treatment share many similarities. In this exclusive excerpt from Dreamscape Marketing’s whitepaper “10 Reasons Why ... Read More

The post SEO: Sticking to a Long-Term Plan Makes a Difference appeared first on Dreamscape Marketing.

The Vital Number Most Business Owners Don’t Know

by Simon Chapple @ total-seo.co.uk

Thu Jun 01 02:19:51 PDT 2017

When you run a business or you are responsible for marketing, there are some basic numbers that are crucial for you to know. It is amazing how many clients we speak to that have no idea about the critical information we believe you need to know in order to make key business decisions. So what is […]

24 Experts Share How to Avoid Big Mistakes in Content Marketing

by Ann Gynn @ Content Marketing Institute

Tue Aug 15 03:00:30 PDT 2017

Though we hate to admit our mistakes, they can be our best teachers. But you don’t always have to make them to learn from them. Experts presenting at Content Marketing World reveal 24 mistakes they’ve encountered – and how to fix them. Continue reading →

The post 24 Experts Share How to Avoid Big Mistakes in Content Marketing appeared first on Content Marketing Institute.

Webfor Founder Interviewed on KGW

by Webfor @ Webfor

Wed Jan 11 10:33:54 PST 2017

Being active in the community is important to Webfor’s founder, Kevin Getch. He recently spoke on the Portland Today Show about his involvement with two non-profit organizations, SEMpdx and Reading Results. Kevin is President of SEMpdx, one of the first non-profits in the U.S. established to support the digital marketing community. Each year SEMpdx chooses […]

The post Webfor Founder Interviewed on KGW appeared first on Webfor.

Using Local SEO for Store Locators

by Karisa Macias @ Rio SEO

Mon Aug 14 21:14:01 PDT 2017

Brands with many brick-and-mortar locations across the country, or even within the same city, use store locator tools to provide consumers information about those specific locations (i.e Name, Address, Phone Numbers, Promotions, and more). Too often though, these store locator mappers are missing the local SEO optimizations that make their locations appear prominently on search […]

The post Using Local SEO for Store Locators appeared first on Rio SEO.

Customer Centric Digital Marketing Strategy

by Kevin Getch @ Webfor

Sun Oct 16 08:43:50 PDT 2016

I’m excited to be talking on one of my favorite topics at Seattle Interactive Conference, Developing a Customer Centric Digital Marketing Strategy. I’ve included my slide deck below as well as some of the tools & resources I shared in my presentation. You can also add your name to the list to be the first […]

The post Customer Centric Digital Marketing Strategy appeared first on Webfor.

Brand Bidding: Do I Really Need To Bid On My Brand Name?

by Aileen Gildea @

Mon Aug 14 10:52:16 PDT 2017

Brand bidding is when a business bids on their own brand name keyword terms within a pay-per-click campaign. For example, Home Depot bidding on the keywords “Home Depot”. Many business owners wonder whether this is a worthwhile strategy – to…

The post Brand Bidding: Do I Really Need To Bid On My Brand Name? appeared first on .

SEO: It Can Be Frustrating

by dreamscape @ Dreamscape Marketing

Sun Jan 15 20:00:12 PST 2017

You probably never suspected that there was any connection between SEO and the addiction treatment program at your drug rehab center. Surprisingly, there are several similarities as highlighted in Dreamscape Marketing’s new whitepaper, “10 Reasons Why SEO is Like an Addiction Treatment Program.” Here’s just one example: There May Be Frustration Despite a rehab patient’s best efforts, he or she ... Read More

The post SEO: It Can Be Frustrating appeared first on Dreamscape Marketing.

What Is Video Marketing

by webmaster @ Breakthrough SEO Marketing

Sat May 07 00:40:41 PDT 2016

What Is Video Marketing? Video marketing is a rather easy concept to define, as it is focused on using video to promote or market your brand, products, or services. Strong online marketing campaigns incorporate video into the mix. Why is Video Marketing Important for Your Business? In such a fast-paced world, many consumers would rather […]

The post What Is Video Marketing appeared first on Breakthrough SEO Marketing.

How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads

by Elizabeth Laird @

Fri Jul 14 12:28:10 PDT 2017

Marketers are often responsible for generating leads, but columnist Elizabeth Laird explains how they can also help move those leads down the sales funnel.

The post How marketers’ influence can expand beyond lead gen: Utilizing remarketing for nurturing leads appeared first on .

Fantastic ‘Shoppable’ Video Marketing Strategies

by Jon Mowat @ AWR

Tue Aug 22 02:03:02 PDT 2017

There’s no need for me to bore you with stats about video content consuming the Web, expedited by Facebook planning a video-first future and Fortune 500 companies confirming video marketing delivers higher returns than display ads. The medium of moving pictures can’t fail to catch the eye, and as 4G connections become increasingly widespread – … Continue reading "Fantastic ‘Shoppable’ Video Marketing Strategies"

The post Fantastic ‘Shoppable’ Video Marketing Strategies appeared first on AWR.

Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling

by Marcia Riefer Johnston @ Content Marketing Institute

Sun Aug 27 03:00:55 PDT 2017

Take chinchillas and marshmallows. Pick circuses and bacon. Or start from the beginning of the fun – and useful – word-play game from the former executive producer of The Colbert Report and now a corporate social media manager. Continue reading →

The post Ex-SNL Writer Reveals How to Spend 5 Minutes a Day to Improve Storytelling appeared first on Content Marketing Institute.

You Need SEO to Improve Your Online Visibility, Increase Visitors, Leads, and Customers

by webmaster @ Breakthrough SEO Marketing

Sat Apr 02 00:30:07 PDT 2016

Do you know how many potential visitors you are missing by not having SEO done for you for online visibility? When you are missing out on visitors, it means that you are also missing out on customers. Visitors become leads and leads become customers. So you are failing to acquire customers and other opportunities if […]

The post You Need SEO to Improve Your Online Visibility, Increase Visitors, Leads, and Customers appeared first on Breakthrough SEO Marketing.

Assessing Your SEO Vitals

by Willow Barnett @

Tue Aug 15 13:47:25 PDT 2017

You have a website…now what? It’s time for an SEO site checkup! Search engine optimization is equally if not more important than site design. What good is a beautiful, intuitive site if no one can find it? SEO can seem…

The post Assessing Your SEO Vitals appeared first on .

7 Best Practices (and Tools) for Managing Your Remote Content Team

by Caroline Maurer @ Content Marketing Institute

Fri Aug 25 03:00:29 PDT 2017

Do you manage a remote content team? Even if your employees work in the office, the team likely works virtually with freelancers and agencies. Learn seven tips – and tools – to help create a more efficient and effective team. Continue reading →

The post 7 Best Practices (and Tools) for Managing Your Remote Content Team appeared first on Content Marketing Institute.

The Art of the Cart: How Retail Brands Can Cash in on Content Marketing

by Jodi Harris @ Content Marketing Institute

Tue Aug 08 03:00:18 PDT 2017

Every moment counts when competing for attention of today's demanding and discerning retail consumers. Use these tips and examples to make sure your content efforts deliver the goods while supporting your brand's overall value. Continue reading →

The post The Art of the Cart: How Retail Brands Can Cash in on Content Marketing appeared first on Content Marketing Institute.

Are Local Landing Pages Really Doorway Pages?

by Nifty Lance @ Nifty Marketing

Fri Mar 27 09:01:24 PDT 2015

This is an old question. In fact, during my research for this blog, I found people asking this question all the back in 2009 (which is 150 years ago in...

The post Are Local Landing Pages Really Doorway Pages? appeared first on Nifty Marketing.

Setting Content Free: How Health Catalyst Gets Results With Ungated Content

by Andrea Fryrear @ Content Marketing Institute

Fri Sep 01 03:00:12 PDT 2017

As Health Catalyst’s senior vice president of marketing, Paul Horstmeier didn’t follow the typical content marketing script. He tore down the email gates and found success. That’s why he is a 2017 Content Marketer of the Year finalist. Continue reading →

The post Setting Content Free: How Health Catalyst Gets Results With Ungated Content appeared first on Content Marketing Institute.

How to Market Unique Offerings in Senior Care

by dreamscape @ Dreamscape Marketing

Tue Feb 14 20:00:00 PST 2017

Now more than ever, seniors want to live healthier lives during their retirement years, giving smart senior living communities a chance to uniquely market that aspect. Seniors appreciate opportunities to build lean muscle mass and increase their strength as well. A smart marketing program emphasizes various unique offerings to make their senior living communities more attractive. Many people—especially seniors—have a ... Read More

The post How to Market Unique Offerings in Senior Care appeared first on Dreamscape Marketing.

Expanding Your Reach: Digital Marketing Strategies For A National Audience

by Brad Christian @

Mon Aug 14 08:29:28 PDT 2017

You’re doing very well with your small brick and mortar store in your hometown and want to grow. Where do you go now? Online, of course! You create a beautiful website with all the bells and whistles to showcase and…

The post Expanding Your Reach: Digital Marketing Strategies For A National Audience appeared first on .

Unlocking the Latest Changes in Google AdWords and YouTube Advertising

by Imprezzio Marketing @ Imprezzio Marketing

Wed Aug 02 08:16:45 PDT 2017

On July 11, Google quietly announced on the AdWords forum that a new remarketing option is now available: YouTube Remarketing lists – Now on search! What You Need To Start Remarketing to YouTube Viewers • Requires an AdWords account linked to a YouTube channel • Allows you to remarket to people who previously interacted with [...]

The post Unlocking the Latest Changes in Google AdWords and YouTube Advertising appeared first on Imprezzio Marketing.

Challenges of Recruiting & Retaining Digital Marketing Employees

by Patricia Hursh @

Wed Jul 05 08:19:24 PDT 2017

Digital Marketing is a fast-paced, growing, and very competitive industry.  The cornerstone of success for all digital agencies is recruiting and retaining exceptional people.  After all, this is really what our clients are buying…. a team of experts who can ensure online marketing success.  Here is how SmartSearch Marketing is approaching the opportunities and challengesLearn more

The post Challenges of Recruiting & Retaining Digital Marketing Employees appeared first on .

What’s New in Local SEO for 2017

by Chad Klingensmith @ Rio SEO

Tue May 23 11:58:42 PDT 2017

As Google’s Juan Felipe Rincon emphasized again for us at Rio SEO’s third-annual Local Search Summit 2017, updates to the search giant’s constantly evolving algorithms are typically designed with one core mission in mind: to improve the experience of search for users and offer the best answers. It makes sense then that traditional SEO signals are […]

The post What’s New in Local SEO for 2017 appeared first on Rio SEO.

Be the Best Vet in Town through Digital Marketing

by webmaster @ Breakthrough SEO Marketing

Fri Jan 01 01:25:40 PST 2016

Can Pet Owners Find You When They Look for a Vet Online? People love their pets and consider them part of the family. Even during a recession, 81 billion was spent on pet care worldwide. Wouldn’t it be great to be the one most people turn to for their pet care needs? Pet Owners Use […]

The post Be the Best Vet in Town through Digital Marketing appeared first on Breakthrough SEO Marketing.

Why you should NOT change your website to HTTPS for SEO

by Simon Chapple @ total-seo.co.uk

Wed Aug 24 02:30:44 PDT 2016

If you have a business with a website, it is vital you ensure you are visible and found when people search online for the product or service you offer. Making sure all aspects of your organic SEO are correctly set up will put you on the right path to achieving this. Recently there has been […]

High-quality Content Marketing is the Real Search Engine Optimization (SEO)

by Chris Raulf @ Boulder SEO Marketing

Fri May 12 01:28:05 PDT 2017

Although Google hasn’t confirmed it yet, it appears that they released an update called “Fred” to their search engine algorithm in March of 2017, which at least partially targets the quality of websites. A number of websites reported a drop in organic search traffic by 50% or higher overnight. It seems that many of these websites...

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

by Amy Gesenhues @ SearchCap: Daily Search Engine News Recap

Wed Sep 13 13:10:07 PDT 2017

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land.

Google Announces Plan to Kill off MapMaker

by Imprezzio Marketing @ Imprezzio Marketing

Tue Nov 08 05:21:40 PST 2016

I had a feeling this day was coming. Google MapMaker has been a product that served as the back-end editor for Google Maps for a long time but Google’s lack of communication, attention to the product, and lack of bug fixing has made me skeptical about their plans to keep the product around. As of today, [...]

The post Google Announces Plan to Kill off MapMaker appeared first on Imprezzio Marketing.

SearchCap: Google iOS app trends, difficult clients & content SEO

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 01 13:00:17 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: Google iOS app trends, difficult clients & content SEO appeared first on Search Engine Land.

This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time

by Joe Pulizzi @ Content Marketing Institute

Sat Sep 09 03:00:35 PDT 2017

We discuss the possibility of Google buying Marketo and Trade Desk's fight against ad fraud. Our rants and raves feature two music content innovators; then we close with an unlikely source of content inspiration: Warsaw, Indiana. Continue reading →

The post This Week in Content Marketing: Optimizing Ad Tech Is a Waste of Time appeared first on Content Marketing Institute.

How to Implement a Content Marketing Platform in a Global B2B Organization

by Marcia Riefer Johnston @ Content Marketing Institute

Thu Aug 31 03:00:04 PDT 2017

Over 18 months, Rachel Schickowski and Stan Miller implemented a content marketing platform – a hub for all the marketing content of Rockwell Automation – for a team of 600 marketers around the world. Now, they share how they did it. Continue reading →

The post How to Implement a Content Marketing Platform in a Global B2B Organization appeared first on Content Marketing Institute.

How SecureWorks Took Content Strategy From Guesswork to Game Changing

by Andrea Fryrear @ Content Marketing Institute

Thu Aug 24 03:00:12 PDT 2017

When Kira Mondrus joined SecureWorks, she wouldn’t start content marketing without personas and journey maps. She and her team built that necessary foundation and found success. Now she’s a 2017 Content Marketer of the Year finalist. Continue reading →

The post How SecureWorks Took Content Strategy From Guesswork to Game Changing appeared first on Content Marketing Institute.

Google Sidebar Ads Are Gone: Here’s What that Means to Advertisers

by Roger Janik @ Fair Marketing, Inc.

Wed Apr 13 06:38:19 PDT 2016

Life Before Sidebar Ad Removal To understand the opportunity, let’s take a look at what PPC advertising looked like when the right-hand side of the SERPs page was still full of ads. In those days, you theoretically had 10 positions to choose from. Positions 1-3 appeared at the top of the page, and positions 4-10 appeared […]

The post Google Sidebar Ads Are Gone: Here’s What that Means to Advertisers appeared first on Fair Marketing, Inc..

The Multi-Location Business Guide to Recent Google My Business Updates

by krystal taing @ Rio SEO

Thu Sep 07 10:37:26 PDT 2017

Changes are constantly happening across the Google My Business landscape–changes that affect your business and consumers’ ability to find it in their critical moments of need. Our Local Business Listings team has been tracking these recent changes across several categories like Google Local Q&A, Google Posts, and Local Business URLs. If you’ve heard of a […]

The post The Multi-Location Business Guide to Recent Google My Business Updates appeared first on Rio SEO.

Convert Your Most Vital (and Most Ignored) Audience Into Brand Ambassadors

by Marcia Riefer Johnston @ Content Marketing Institute

Mon Aug 07 03:00:20 PDT 2017

Do you ignore your organization’s most important audience? Chances are, you put all your brand-building energy into external messages. But if company employees aren’t part of your content marketing strategy, you miss an opportunity. Continue reading →

The post Convert Your Most Vital (and Most Ignored) Audience Into Brand Ambassadors appeared first on Content Marketing Institute.

Smackdown Content Marketing Secrets From the WWE

by Susan Moeller @ Content Marketing Institute

Tue Sep 12 03:00:01 PDT 2017

WWE is a legit boss in the content marketing arena. An analysis of 482,000 sports and entertainment headlines (NFL, MLB, UFC, Game of Thrones, etc.) reveals why WWE is a superstar in content engagement and how you can become one too. Continue reading →

The post Smackdown Content Marketing Secrets From the WWE appeared first on Content Marketing Institute.

Attributes Are Finally Coming to the Google My Business Dashboard

by Imprezzio Marketing @ Imprezzio Marketing

Thu Dec 01 11:50:05 PST 2016

As of today, I’m seeing attributes showing up inside the Google My Business dashboard. In the past, users could add attributes to listings via the Google Maps App.  This is the first time we’ve seen these show up to business owners via the Google My Business dashboard. Here is an example of one I saw [...]

The post Attributes Are Finally Coming to the Google My Business Dashboard appeared first on Imprezzio Marketing.

Marketing Auto Body Repair Businesses

by webmaster @ Breakthrough SEO Marketing

Sat Feb 13 18:44:51 PST 2016

Race Ahead of Your Competitors by Building a Mobile-Friendly Website for Your Auto Body Repair Business. In today’s digitally driven world, there is no doubt that online platforms are easily overtaking traditional channels in terms of how customers get access to information. Business owners can no longer disregard digital media when it comes to running […]

The post Marketing Auto Body Repair Businesses appeared first on Breakthrough SEO Marketing.

How Financial Services Companies Build Relationships Through Content

by Dawn Papandrea @ Content Marketing Institute

Wed Aug 09 03:00:47 PDT 2017

As customer relationships evolve from in-person transactions to omnichannel engagement, consumer-facing banks and insurance companies have realized it’s time to step up their game. Here are some innovative examples. Continue reading →

The post How Financial Services Companies Build Relationships Through Content appeared first on Content Marketing Institute.

4 Reasons Why Your SEO Competitors are Outranking You in Organic Search

by Bryan Stenslokken @

Thu Aug 10 17:01:36 PDT 2017

There are many reasons why your SEO competitors could be outranking you in organic search. Content, backlinks, page speed, and technical aspects (robots.txt, XML sitemaps etc.) are all things you should consider investigating to determine why your competitors are outperforming you. Let’s dive in. Content Textual content is one of the first things search engineLearn more

The post 4 Reasons Why Your SEO Competitors are Outranking You in Organic Search appeared first on .

“By Your Powers Combined…”: Integrating SEO and Content Marketing for Greater Success

by Stephen Porritt @ Big Leap

Thu Aug 24 06:00:11 PDT 2017

Back in the ‘90s, there was a cartoon called Captain Planet and the Planeteers. It was about a group of five teenagers—of surprising racial diversity—who each had a ring granting them super powers. They used these powers to fight pollution, and when the job was too big for them to handle alone, they put their […]

The post “By Your Powers Combined…”: Integrating SEO and Content Marketing for Greater Success appeared first on Big Leap.

How GE Gives Recruiting Content a Personality Lift

by Clare McDermott @ Content Marketing Institute

Sun Sep 03 03:00:35 PDT 2017

Learn how 125-year-old manufacturing-turned-digital-industrial giant attracts a new generation of innovation-seeking talent. Discover its ideas that any company can use to give recruiting-focused content marketing a personality lift. Continue reading →

The post How GE Gives Recruiting Content a Personality Lift appeared first on Content Marketing Institute.

If You’re Emailing Your Patients, the Question is When

by MedNet Technologies @ MedNet Technologies

Sat Jan 14 18:35:45 PST 2017

Many of our MedNet | Advice Media clients use email marketing to their current and potential patients. While any communication with your patients is valuable, there are some things to consider when creating and sending your next email. First some facts about email marketing There are more statistics on email marketing than time to go...

Effective Web Design: Understanding Intuitive Page Layouts

by Skip Kinzel @ Incite Digital Marketing

Mon Apr 17 14:02:55 PDT 2017

Effective Web Design: Understanding Intuitive Page Layouts For every well-designed website, there’s also a handful of pages that are laid out with confusion as their main reaction among consumers. You...

The post Effective Web Design: Understanding Intuitive Page Layouts appeared first on Incite Digital Marketing.

Search Engine Optimization (SEO) Keywords: The Step-by-Step Guide to Keyword Research

by Chris Raulf @ Boulder SEO Marketing

Wed May 31 01:19:34 PDT 2017

Learn How to Identify Your Most Important and Lucrative SEO Keywords Thanks for your interest in our SEO keywords guide. There’s probably a good chance that you found this guide through an online search on Google. Well, this is exactly what this primer is all about: you will learn proven and tested processes that will...

Why You Should Ignore Yahoo and Bing Even Though They Matter

by Snap Agency @ Snap Agency

Tue Sep 05 09:17:40 PDT 2017

When most SEOs do keyword research, the large majority will only ever look at Google. This might seem silly to you because a surprisingly large amount of people still use...

Perfect Pizza’s Inbound Marketing Strategy – A Fictional Case Study

by Chris Raulf @ Boulder SEO Marketing

Wed Jun 28 07:03:30 PDT 2017

Remember when you’d use a phone book to find a business or phone number, or go to the library to find facts or information? Ask any teenager today what a phone book is and they’d probably give you a blank stare because phone books have been made obsolete. People use the internet to find information...

Digital Marketing News Roundup – July 2017

by Scott Sundblom @ Big Leap

Thu Aug 03 06:00:41 PDT 2017

The summer heat didn’t slow things down at all on the digital marketing front. This month’s news roundup includes an update on a major Google search feature, Instant Search, native video support coming to LinkedIn, and an update to Google’s AdWords Editor!   Google Drops Google Instant Search For nearly 7 years, Google has served […]

The post Digital Marketing News Roundup – July 2017 appeared first on Big Leap.

Screaming Frog SEO Spider Update – Version 7.0

by screamingfrog @ Screaming Frog

Mon Dec 12 02:38:50 PST 2016

I’m delighted to announce Screaming Frog SEO Spider version 7.0, codenamed internally as ‘Spiderman’. Since the release of rendered crawling in version 6.0, our development team have been busy working on more new and exciting features. Let’s take a look at what’s new in 7.0. 1) ‘Fetch & Render’ (Rendered...

What SEO Results Can Be Achieved?

by Simon Chapple @ total-seo.co.uk

Fri Mar 31 03:53:44 PDT 2017

We are often asked about what results can be expected when we work on SEO campaigns for our clients, so we recently looked at a sample of our campaigns to see how the rankings looked at different points in the journey, we were impressed with the results and hope you are too. Out of a […]

Designing for Better Analytics: 5 Decisions Web Designers Fail to Make

by Marcia Riefer Johnston @ Content Marketing Institute

Mon Aug 28 03:00:32 PDT 2017

The bad news: If you fail to make an analytics-friendly website design, you won’t get the best analytics insight. The good news: It’s easy to make analytics-friendly design decisions. Here are five tips on how to do it. Continue reading →

The post Designing for Better Analytics: 5 Decisions Web Designers Fail to Make appeared first on Content Marketing Institute.

Return On Investment With Digital Marketing

by Shawn Denney @

Tue Aug 15 13:47:02 PDT 2017

As a business, we exist to fulfill a need. It is what allows us to stay in business, to grow, and to find new innovations. Sometimes you are the premier provider of the solution, while other times you are one…

The post Return On Investment With Digital Marketing appeared first on .

This Week in Content Marketing: Advertising Industry Prepares for Plummet

by Joe Pulizzi @ Content Marketing Institute

Sat Sep 02 03:00:58 PDT 2017

We discuss possible signs of an ad industry slump, Google's ad fraud mea culpa, and AI at The Washington Post. Australia and U-Haul feature in our rants and raves, then we close the show with an entrepreneurial example of the week. Continue reading →

The post This Week in Content Marketing: Advertising Industry Prepares for Plummet appeared first on Content Marketing Institute.

The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber

by Robert Rose @ Content Marketing Institute

Fri Aug 18 03:00:02 PDT 2017

If audiences are the asset – how should we value them? Robert Rose shares an overview of a new framework – the audience valuation engine – that offers an asset-based approach to calculating the value per subscriber. Continue reading →

The post The Audience Valuation Engine: A New Model for Calculating the Value Per Subscriber appeared first on Content Marketing Institute.

Marketing Day: Live chat best practices, the holy grail of engagement & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Thu Sep 07 13:00:00 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Now we have your attention…

by Simon Chapple @ total-seo.co.uk

Mon Dec 12 04:55:36 PST 2016

We would like to show you how to get your website ranked higher in Google. Check out our video below, meet our team and find out what we do to help businesses just like yours. For a free review of your website visit www.total-seo.co.uk

Click Study Test: The New Google Local Stack

by Mike Ramsey @ Nifty Marketing

Wed Dec 03 12:10:38 PST 2014

Now that the local search industry has decided what to call the newly replaced local carousel results  (Local Stack has a heavy lead) I thought it was high time we...

The post Click Study Test: The New Google Local Stack appeared first on Nifty Marketing.

SmartSearch Marketing. Our Unique Agency Environment

by Patricia Hursh @

Wed Jul 05 08:18:15 PDT 2017

What makes a digital marketing agency a great place to work?  How do you know if an agency environment is right for you?  And which firm offers the best fit given your individual goals and career aspirations?  Here is a summary of the unique agency environment we have built at SmartSearch Marketing. It All StartsLearn more

The post SmartSearch Marketing. Our Unique Agency Environment appeared first on .

Welcome post

by Roger Janik @ Fair Marketing, Inc.

Tue Oct 20 22:20:28 PDT 2015

RATHER THAN FORCE YOU INTOA COOKIE CUTTER SOLUTION, LET’S TALK ABOUT WHATYOU REALLY WANT. I want to increase my web traffic. Do you want immediate web traffic? Do you want large amounts of traffic but have time to wait for it? Smart choice. Building large amounts of traffic isn’t for the faint of heart. You […]

The post Welcome post appeared first on Fair Marketing, Inc..

Getting Over the Stack: The Future of Local is Open

by Karisa Macias @ Rio SEO

Wed Jun 28 13:26:30 PDT 2017

  Bridging the gap between online or mobile search and in-store sales is mission critical but clearly, our approach as brand marketers and agencies needs rethinking. As consumer technology has evolved, we’ve identified new challenges and opportunities in connecting with them via marketing, then sought out tools designed specifically to solve them. Sure, those tools […]

The post Getting Over the Stack: The Future of Local is Open appeared first on Rio SEO.

8 Big Questions From Content Marketing World to Ask Year Round

by Joe Pulizzi @ Content Marketing Institute

Thu Sep 14 03:00:09 PDT 2017

To kick off CMWorld Joe Pulizzi asked, “Do you think about your content marketing like George Lucas did about Star Wars?” Plus, discover seven more questions posed by speakers who all focus on the most valuable element in content. Continue reading →

The post 8 Big Questions From Content Marketing World to Ask Year Round appeared first on Content Marketing Institute.

How to Protect Customer Data — and Your Company

by Kristina Podnar @ Content Marketing Institute

Wed Sep 13 03:00:06 PDT 2017

Your subscribers and customers need to know that if they share personal data to gain access to your content or products, you’re prepared to protect their data. A digital data policy may not top your to-do list, but it should. Let’s get started. Continue reading →

The post How to Protect Customer Data — and Your Company appeared first on Content Marketing Institute.

SEO Services and 5 Reasons Your Company Should Invest

by Skip Kinzel @ Incite Digital Marketing

Thu Jun 22 13:51:43 PDT 2017

SEO Services and 5 Reasons Your Company Should Invest Your website is up, the mobile component remains busy and the online business is growing by leaps and bounds. It’s easy...

The post SEO Services and 5 Reasons Your Company Should Invest appeared first on Incite Digital Marketing.

Stuff Yourself on Quality SEO Learning This Weekend

by McKenzie Mortensen @ Nifty Marketing

Wed Nov 26 15:36:22 PST 2014

With Thanksgiving just hours away, I’m sure you have been thinking, if not daydreaming, about all the food you’re going to eat. In that daydream, which of the options below...

The post Stuff Yourself on Quality SEO Learning This Weekend appeared first on Nifty Marketing.

Breakthrough SEO Video

by webmaster @ Breakthrough SEO Marketing

Sun May 31 17:10:27 PDT 2015

BREAKTHROUGH SEO MARKETING VIDEO Breakthrough SEO Marketing helps businesses and organizations differentiate themselves online, for example, with SEO videos. We also help our clients engage and communicate with their customers. We specialize in mobile responsive website design that is also search engine friendly. To help our clients become more visible online, we use online marketing […]

The post Breakthrough SEO Video appeared first on Breakthrough SEO Marketing.

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

by Barry Schwartz @ SearchCap: Daily Search Engine News Recap

Fri Sep 08 13:00:34 PDT 2017

Below is what happened in search today, as reported on and from other places across the web.

The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land.

SEO: Measuring Progress Really Matters

by dreamscape @ Dreamscape Marketing

Thu Jan 19 20:00:08 PST 2017

Who would have guessed that there would be similarities between SEO and drug addiction programs? Surprisingly, there are a number of common factors. Dreamscape Marketing’s newest whitepaper, “10 Reasons Why SEO is Like an Addiction Treatment Program,” discusses this topic at length. Here’s just one example from this one-of-a-kind whitepaper: Measuring Progress Really Matters Patients don’t get better without frames ... Read More

The post SEO: Measuring Progress Really Matters appeared first on Dreamscape Marketing.

3 Components to Running a Smooth Content Operation

by Pratik Dholakiya @ Content Marketing Institute

Wed Sep 06 03:00:12 PDT 2017

Does your content marketing team feel like a disconnected group? To create a functioning content marketing team, put together the key elements – talent, tools, and operations – to create a program that benefits your company. Continue reading →

The post 3 Components to Running a Smooth Content Operation appeared first on Content Marketing Institute.

Google My Business (Finally) Adds Advice for Working with SEO Companies

by Imprezzio Marketing @ Imprezzio Marketing

Tue Sep 27 05:46:07 PDT 2016

This morning there is a link in the Google My Business Guidelines that is all about working with 3rd parties. This page lists all of Google’s recommendations on how to know your are picking a good/reputable Local SEO company. Here are a few of the items that I found especially helpful for business owners to [...]

The post Google My Business (Finally) Adds Advice for Working with SEO Companies appeared first on Imprezzio Marketing.

PPC Questions Answered: Part 2

by admin @ FireDrum Email Marketing

Tue May 09 14:13:38 PDT 2017

More Insights into Pay-Per-Click and Answers to Common Questions In continuation of our last post, we’d like to answer more commonly asked PPC questions. PPC, unfortunately, cannot be mastered in a day, but becoming a pay-per-click leader can be accomplished with time. Use our tools for your SEO research and implement out tips for more […]

OUR METHODOLOGY

by Roger Janik @ Fair Marketing, Inc.

Tue Oct 20 22:21:17 PDT 2015

F.A.I.R. is our unique marketing system for online success and accountability. After years of trial and error we’ve developed an intelligent and scientific approach to ensure success. Formula Proprietary Scientific Approach Automation Holistic Turnkey Marketing Inbound Leads Value on Performance Return on Investment Lead Generation Systems

The post OUR METHODOLOGY appeared first on Fair Marketing, Inc..

Conference Is Over: 19 Experts Share a Back-to-Work Action Plan

by Ann Gynn @ Content Marketing Institute

Tue Aug 29 03:00:44 PDT 2017

You’re bombarded with slide decks, tips, and inspiring stories from speakers. Your notebook is filled with ideas and your brain is happy. But how do you sift through that conference content overload and create a realistic action plan? Continue reading →

The post Conference Is Over: 19 Experts Share a Back-to-Work Action Plan appeared first on Content Marketing Institute.

Google Real Time Ads Could Be a Game Changer, but Details Remain Fuzzy

by Roger Janik @ Fair Marketing, Inc.

Mon Feb 01 16:04:20 PST 2016

Google recently announced the debut of the Google Real Time Ads tool. Unfortunately, so far this tool has only been made available to major brands. This means a lot of the information about Real Time Ads, such as specifics on how it functions or how effective it might be, are actually quite vague. Still, this […]

The post Google Real Time Ads Could Be a Game Changer, but Details Remain Fuzzy appeared first on Fair Marketing, Inc..

7 Witty Ways to Respond to Negative Feedback on Your Content

by Brian Appleton @ Content Marketing Institute

Mon Sep 11 03:00:37 PDT 2017

Responding to negative feedback is a great way to showcase your brand’s personality. Use these seven tips to transform your response in a way that strengthens your audience relationship and shows off your brand’s voice. Continue reading →

The post 7 Witty Ways to Respond to Negative Feedback on Your Content appeared first on Content Marketing Institute.

Local Content + Scale + Creativity = Awesome

by Mike Ramsey @ Nifty Marketing

Sat Feb 07 09:40:38 PST 2015

This is my presentation about local content strategy.

The post Local Content + Scale + Creativity = Awesome appeared first on Nifty Marketing.

Two-day Search Engine Optimization Certification Classes Offered in Denver and Boulder, Colorado

by Chris Raulf @ Boulder SEO Marketing

Sun May 28 00:01:02 PDT 2017

Do you have a pretty good understanding of search engine optimization (SEO) but are interested in advancing your knowledge to really make a difference for your business? Our two-day, hands-on, SEO training may be a great fit for you! You will learn the entire methodology that has helped many of our students and customers boost sales...

Your Brand Identity

by webmaster @ Breakthrough SEO Marketing

Thu Sep 24 15:54:08 PDT 2015

Title: Everything You Need to Know to Optimize your Social Media, Blog and Local Listings Description: Secure your brand’s online presence through different online channels If you’re a new company and you want to thrive in your industry, the first thing you need to get a hold of is your brand identity. If you’re a […]

The post Your Brand Identity appeared first on Breakthrough SEO Marketing.

Holiday Email Marketing Guide 2017

by admin @ FireDrum Email Marketing

Wed Sep 13 10:40:51 PDT 2017

Sending Calendar, Engagement and Acquisition Tips, and  Exclusive Holiday Email Templates Download our free guide to improve your holiday email marketing strategy. We’re offering our best email acquisition and engagement tips, and sharing our holiday sending calendar. First Name Last Name Email Address*   Please ignore this text box. It is used to detect spammers. If […]

How to make sure your dealer locator tools are optimized for local SEO

by Rio SEO @ Rio SEO

Mon Sep 11 16:06:54 PDT 2017

Brands with many distributor locations across the country use dealer locator tools to provide consumers information on how to find their products at local stores. But more often than not, these dealer locator mappers are missing the necessary local SEO optimizations that make their distributor locations appear prominently on search results pages. These brands are missing out […]

The post How to make sure your dealer locator tools are optimized for local SEO appeared first on Rio SEO.

Who Would You Add to Your Content Marketing Team?

by Ann Gynn @ Content Marketing Institute

Mon Aug 21 03:00:33 PDT 2017

If you could add someone from another department or industry to your content marketing team, who would it be? Here are 22 suggestions from Content Marketing World presenters. Their answers are enlightening – and usually realistic. Continue reading →

The post Who Would You Add to Your Content Marketing Team? appeared first on Content Marketing Institute.

Online Marketing for Veterinarians

by webmaster @ Breakthrough SEO Marketing

Mon May 25 22:12:19 PDT 2015

Click on the image or link below for important information for the future growth of your veterinarian practice! Marketing-for-Veterinarians

The post Online Marketing for Veterinarians appeared first on Breakthrough SEO Marketing.

SEO: Motivation Is Crucial To Success

by dreamscape @ Dreamscape Marketing

Sun Jan 22 20:00:15 PST 2017

Here’s something that you probably never would have guessed—a drug addiction program and SEO have a surprising number of things in common. Dreamscape Marketing’s new whitepaper “10 Reasons Why SEO is Like an Addiction Treatment Program” carefully details these similarities. The following is just one example. Motivation Is Crucial To Success You probably have a good idea of who recovers ... Read More

The post SEO: Motivation Is Crucial To Success appeared first on Dreamscape Marketing.

Why “Original Ideas” Are Killing Your Content Marketing Campaigns

by Puranjay Singh @ AWR

Thu Sep 07 02:31:25 PDT 2017

“Originality” is the original sin of marketing. Blame it on the valorization of Don Draper-esque figures, but there is a widespread belief that to be successful in marketing, you have to come up with wildly original ideas. The end result is marketers who chase originality just for the sake of being original. I have the … Continue reading "Why “Original Ideas” Are Killing Your Content Marketing Campaigns"

The post Why “Original Ideas” Are Killing Your Content Marketing Campaigns appeared first on AWR.

Digital Marketing News Roundup – August 2017

by Scott Sundblom @ Big Leap

Thu Sep 07 06:00:24 PDT 2017

  Changes happen in digital marketing nearly every day. Our monthly Digital Marketing News Roundups are designed to help you stay on top of the most impactful news regarding changes in organic search, paid search, social media, and content marketing. This month’s roundup includes news about Google AdWords extensions, Facebook’s diminishing engagement, and video in […]

The post Digital Marketing News Roundup – August 2017 appeared first on Big Leap.

Competitor Link Building the Nifty Way

by Devin Harper @ Nifty Marketing

Wed Jul 13 10:09:10 PDT 2016

We recently developed a spreadsheet for competitor link analysis with the beginner to intermediate link builder in mind. It offers a ready, aim, shoot approach to competitor link building, it’s...

The post Competitor Link Building the Nifty Way appeared first on Nifty Marketing.

How To Set Realistic Expectations In Your SEO Marketing Strategy

by James Straatman @ Big Leap

Mon Jul 17 06:00:19 PDT 2017

Understanding and setting realistic expectations is truly at the heart of any successful SEO marketing campaign. In this article, you will will be presented with a practical approach to understanding the fundamentals and how to set the proper foundation for establishing thriving, long-term client and agency SEO marketing relationships.   Understanding the Fundamentals There are […]

The post How To Set Realistic Expectations In Your SEO Marketing Strategy appeared first on Big Leap.

Social Media Advertising FAQ

by Rachel Dankof @

Fri Aug 18 07:44:00 PDT 2017

10 Top Questions about Advertising on Social Media It may be surprising to learn that advertising on Facebook has been around for nearly 15 years. Since their advertising platform launch in 2004, Facebook has made a ridiculous amount of changes…

The post Social Media Advertising FAQ appeared first on .

What is Google AMP & Why It Matters to You

by dreamscape @ Dreamscape Marketing

Fri Jan 20 07:37:07 PST 2017

If you’re concerned about SEO on your company’s website, Dreamscape Marketing recommends that you pay close attention to Google AMP. All signs suggest that 2017 could be the year when Google AMP becomes truly important.   What exactly is Google AMP? AMP stands for Accelerated Mobile Pages, which is a system that enables websites to load faster—much faster actually—than they ... Read More

The post What is Google AMP & Why It Matters to You appeared first on Dreamscape Marketing.

Web Design and HTTPS: The Google Requirement is Here

by Skip Kinzel @ Incite Digital Marketing

Tue May 16 10:34:34 PDT 2017

Web Design and HTTPS: The Google Requirement is Here As the ruling entity of the search-engine world, Google is constantly updating and refining their techniques as more websites hit the...

The post Web Design and HTTPS: The Google Requirement is Here appeared first on Incite Digital Marketing.

How to Partner with The Right-Sized Digital Marketing Partner

by Scott Sundblom @ Big Leap

Mon Jul 24 06:00:21 PDT 2017

Hiring a digital marketing partner is a big decision that can have a large impact on the bottom line of your business. Making the right decision can improve the performance of online marketing channels and increase leads and sales. However, making the wrong decision may take your online performance in the wrong direction and fail […]

The post How to Partner with The Right-Sized Digital Marketing Partner appeared first on Big Leap.

Anatomy of an Optimal Local Landing Page Infographic

by Mike Ramsey @ Nifty Marketing

Mon Oct 03 04:15:47 PDT 2016

The post Anatomy of an Optimal Local Landing Page Infographic appeared first on Nifty Marketing.

Screaming Frog Drinking Bottles Giveaway

by screamingfrog @ Screaming Frog

Wed May 03 01:37:22 PDT 2017

It’s time for another giveaway. This time, you can win some very cool Screaming Frog aluminium drinking bottles. You’ve probably been told you should drink more (water), so why not keep hydrated in SEOtyle? Sorry. The large capacity (770ml) and twist on lid make them perfect for water at your...

SEO: Expert Advisors Are Key

by dreamscape @ Dreamscape Marketing

Sun Jan 08 20:00:03 PST 2017

As unlikely as it seems, there are similarities between SEO and addiction treatment programs. Dreamscape Marketing, a leader in effective digital marketing strategies for drug rehab centers, has created a new whitepaper on the subject. The following excerpt is just an example of the similarities we’ve observed: Expert Advisors Are Key Few patients can overcome drug addiction without help. It’s not ... Read More

The post SEO: Expert Advisors Are Key appeared first on Dreamscape Marketing.

10 Questions You Should Answer Before Evaluating Marketing Automation Vendors

by John Hanson @ Content Marketing Institute

Tue Sep 05 03:00:03 PDT 2017

Don’t rely on marketing automation vendors to become the experts in your business processes, people, systems, and data. Get your house in order first. Answer these 10 questions before you evaluate marketing automation providers. Continue reading →

The post 10 Questions You Should Answer Before Evaluating Marketing Automation Vendors appeared first on Content Marketing Institute.

Marketing Day: Becoming an analytical marketer, holiday shopping forecasts & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Fri Sep 01 13:15:35 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

How to Integrate Guest Blogging Into Your Content Marketing Strategy

by Kelsey Meyer @ Content Marketing Institute

Fri Sep 15 03:00:50 PDT 2017

Is your content marketing strategy missing the guest-contributed content piece of the puzzle? Learn more about why your content published on third-party sites can make a critical difference – and how to get started. Continue reading →

The post How to Integrate Guest Blogging Into Your Content Marketing Strategy appeared first on Content Marketing Institute.

Fair Marketing is honored at the 2015 Houston Better Business Bureau Awards for Excellence as a "Winner of Distinction"

by Roger Janik @ Fair Marketing, Inc.

Thu Jun 11 17:49:33 PDT 2015

FOR IMMEDIATE RELEASE Fair Marketing is honored at the 2015 Houston Better Business Bureau Awards for Excellence as a “Winner of Distinction”   Houston, United States – Fair Marketing is a leading provider of online SEO services in Houston and beyond. It has recently become the proud recipient of the “Winner of Distinction” at the […]

The post Fair Marketing is honored at the 2015 Houston Better Business Bureau Awards for Excellence as a "Winner of Distinction" appeared first on Fair Marketing, Inc..

How to Use Empathy Mapping to Aim Your Content at Your Audience

by Stephen Porritt @ Big Leap

Mon Aug 07 06:00:39 PDT 2017

In a previous post, we talked about what role-playing games could teach us about aligning sales and content marketing. We also talked about how important it is to specify a target customer, and tailor your marketing narrative towards the needs and desires of said customer. Today, we’re going to use the keystone of role-playing—imagination—to help […]

The post How to Use Empathy Mapping to Aim Your Content at Your Audience appeared first on Big Leap.

Content Amplification: How to Promote and Distribute Content Effectively

by Arnie Kuenn @ Content Marketing Institute

Tue Aug 22 03:00:19 PDT 2017

If content is not converting on its own, it’s hard to prove ROI of content marketing. It’s time to start using channels outside of organic traffic to deliver your content to desired audiences. It’s time for content amplification. Continue reading →

The post Content Amplification: How to Promote and Distribute Content Effectively appeared first on Content Marketing Institute.

SEO Content Gap Analysis Explained

by Joe Goers @

Tue Aug 29 19:38:57 PDT 2017

If you’re fairly new to SEO you may have heard colleagues throwing around the phrase “content gap analysis”. If hearing those words causes your heart rate to increase or your palms to sweat — then we have you covered. Consider this a Beginner’s Guide to SEO and Content. Here are 5 important things to know…Learn more

The post SEO Content Gap Analysis Explained appeared first on .

Three Marketing Trends You Don’t Want To Ignore In 2017

by Skip Kinzel @ Incite Digital Marketing

Thu Apr 20 09:17:12 PDT 2017

Stay up-to-date with the latest in marketing trends to fine tune your marketing to your customers. Call (210) 477-4004 or sign up to schedule your free consultation!

The post Three Marketing Trends You Don’t Want To Ignore In 2017 appeared first on Incite Digital Marketing.

Google Issues Warning to Follow the GMB Guidelines

by Imprezzio Marketing @ Imprezzio Marketing

Wed Aug 31 04:57:17 PDT 2016

Google just updated the Google My Business guidelines to add in a summary at the top that warns businesses not to create listings that are ineligible to appear on Maps (duplicates, fake addresses etc).  They also warn that failure to abide by these guidelines will result in the listing getting suspended: Summary: Listings on Google [...]

The post Google Issues Warning to Follow the GMB Guidelines appeared first on Imprezzio Marketing.

This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content

by Joe Pulizzi @ Content Marketing Institute

Sat Aug 12 03:00:39 PDT 2017

We explore Apple's record earnings, Google's new ad format, and AI bots that created a secret language. We also discuss Hasbro's failed bid for Lions Gate, rant about a media duopoly, and share an example of the week from Jim Cramer.
Continue reading →

The post This Week in Content Marketing: Marketers, Not Publishers, Will Win With Long-Form Content appeared first on Content Marketing Institute.

Marketing Day: E-commerce SEO mistakes, Facebook tests new ad format & interactive native content

by Amy Gesenhues @ Marketing Day – Marketing Land

Mon Sep 11 13:05:31 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Marketing Day: The new attribution challenge, adding chatbots to your arsenal & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Tue Sep 05 13:00:07 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

OUR MISSION

by Roger Janik @ Fair Marketing, Inc.

Tue Oct 20 22:24:15 PDT 2015

Who we are Integrity Partnership Family close Optimization Passion Community Culture

The post OUR MISSION appeared first on Fair Marketing, Inc..

Marketing Day: AMP links at large, August’s top 10 YouTube video ads & FTC news

by Amy Gesenhues @ Marketing Day – Marketing Land

Fri Sep 15 13:16:14 PDT 2017

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: How Facebook’s, Instagram’s and Snapchat’s audience size estimates compareSep 15, 2017 by Tim Peterson Facebook’s and Snapchat’s self-serve ad-buying tools estimate the size of advertisers’ target audiences. Here is how those […]

Social Media: Paid vs. Organic

by Sara Brace @

Tue Aug 15 08:59:31 PDT 2017

With over 2.3 billion people on social media last year and 2.5 billion projected for 2017 according to Statista, it’s hard to deny the impact that social media can make on consumers. Businesses of all industries should understand the benefits…

The post Social Media: Paid vs. Organic appeared first on .

8 Ways Intelligent Marketers Use Artificial Intelligence

by Karola Karlson @ Content Marketing Institute

Sun Aug 13 03:00:50 PDT 2017

Every day your team postpones using innovative AI-powered solutions in your content marketing, you’re losing competitive edge. Discover eight ways to leverage AI to beat – or at least compete with – your competition. Continue reading →

The post 8 Ways Intelligent Marketers Use Artificial Intelligence appeared first on Content Marketing Institute.

How to Create Content for the Technical B2B Buyer

by Rebecca Geier @ Content Marketing Institute

Wed Aug 30 03:00:12 PDT 2017

Over one-third of engineers dig at least four pages deep in Google search results in their B2B buyer journey. And that’s not the only atypical behavior. If your buyer is a technical professional, you’ll want to learn these five trends. Continue reading →

The post How to Create Content for the Technical B2B Buyer appeared first on Content Marketing Institute.

Why a PPC Campaign Might Be Your Best SEO Move

by Snap Agency @ Snap Agency

Thu Aug 31 10:38:37 PDT 2017

It can be easy for even the most experienced digital marketers to get caught up in a single tactic. We can lose our creativity and then become worried when that...

Email Marketing: Why Does Content Matter?

by admin @ FireDrum Email Marketing

Wed Aug 16 11:22:25 PDT 2017

Why Content Matters & Tips to Create More Effective Emails Virtually every business, ranging from here in the United States to those headquartered in far-away countries, relies on digital marketing to promote brand awareness. This instant awareness gives all companies the opportunity to boost revenues from product sales and offer their services to broad bases […]

Quick and Dirty Guide for Creating Actionable Content Marketing Personas

by Jodi Harris @ Content Marketing Institute

Sun Sep 10 03:00:53 PDT 2017

Not only will documented personas help you understand your audience's needs, it can help surface the most relevant content ideas. Here's how to build a portrait for a single version of truth for your content creators. Continue reading →

The post Quick and Dirty Guide for Creating Actionable Content Marketing Personas appeared first on Content Marketing Institute.

How the Google AdWords App for iOS helps us better serve our customers

by Roger Janik @ Fair Marketing, Inc.

Wed Apr 13 09:12:43 PDT 2016

Our PPC managers don’t just sit comfortably at their desks. They’re on the go quite often, which is why having an AdWords mobile app available to both major mobile devices is great news. Once, the AdWords app was only available to Android users, but recently it became available to iPhone users, too. The AdWords app […]

The post How the Google AdWords App for iOS helps us better serve our customers appeared first on Fair Marketing, Inc..

SEO: There Are No Guarantees

by dreamscape @ Dreamscape Marketing

Sun Jan 29 20:00:46 PST 2017

At first glance, addiction treatment programs and search engine optimization would seem to have very little in common. Upon closer inspection, however, the opposite is true. In fact, there can be some startling common ground between patients who approach your facility for treatment and how you approach SEO and digital marketing. In our experience working with more than 100 drug ... Read More

The post SEO: There Are No Guarantees appeared first on Dreamscape Marketing.

Duplicate Listings & Ownership Conflicts: Expert GMB Tips for Enterprises

by krystal taing @ Rio SEO

Thu Jul 20 09:53:12 PDT 2017

“Near Me” searches have become so common, it’s a force of habit now that we turn to our mobile devices and search for things nearby to solve our immediate needs. It’s both a great opportunity and a massive challenge for brands, whose job it is to ensure that local listings are complete and accurate across […]

The post Duplicate Listings & Ownership Conflicts: Expert GMB Tips for Enterprises appeared first on Rio SEO.

A New Format for Business Listings on Google Maps?

by Imprezzio Marketing @ Imprezzio Marketing

Wed Nov 02 07:14:28 PDT 2016

As of this morning I’m seeing a big change on Google Maps to the way business listings are showing up on Desktop.  Here are the items I’ve seen that are missing: Nearby search Send to Phone feature Share button Suggest an Edit button Add a Photo Button As well, they have added: A call button to [...]

The post A New Format for Business Listings on Google Maps? appeared first on Imprezzio Marketing.

What You Need to Know About Ads in the 3-Pack

by Joy Hawkins @ Imprezzio Marketing

Thu Apr 13 09:17:40 PDT 2017

Last year at a marketing conference in Seattle, Google first announced that they were testing ads in the 3-pack.  This peaked the interest of the people in the audience, myself included, as this would be game changer for Local SEO.  Google has been testing pay-to-play models in other industries but adding an ad in the [...]

The post What You Need to Know About Ads in the 3-Pack appeared first on Imprezzio Marketing.

The Ultimate List of Local Link Building Ideas

by Mike Ramsey @ Nifty Marketing

Wed Sep 07 16:09:13 PDT 2016

The post The Ultimate List of Local Link Building Ideas appeared first on Nifty Marketing.

Marketing Day: Facebook Instant Articles update, Google Display Network & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Tue Sep 12 13:00:54 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Serving Rich Local Results with Mary Bowling at #LSS2017

by Karisa Macias @ Rio SEO

Wed May 17 11:55:01 PDT 2017

As search results get more and more crowded, it’s more important than ever to stand out. How can you break through the noise and prove to Google that your location’s result should feature prominently on a local query? Search expert Mary Bowling shared her five steps to standing out in the SERPs via richer, more […]

The post Serving Rich Local Results with Mary Bowling at #LSS2017 appeared first on Rio SEO.

Not Your Typical Marketing Trends Article…

by Skip Kinzel @ Incite Digital Marketing

Wed Mar 29 13:00:36 PDT 2017

Not Your Typical Marketing Trends Article… It’s 2017. And let’s face it: In today’s crazy, chaotic business world and given the rapid advance of technology, marketing trends come. And marketing...

The post Not Your Typical Marketing Trends Article… appeared first on Incite Digital Marketing.

3rd Party Reviews in Knowledge Panel Now Include Yelp and Your Own Site

by Imprezzio Marketing @ Imprezzio Marketing

Thu Sep 08 07:09:51 PDT 2016

Update: September 12, 2016 – Yelp reviews are now no longer showing in the knowledge panel. See this article for more details. Google is now showing 3rd party review summaries in the knowledge panel for businesses and this is a huge win for anyone who is utilizing a service that gains them reviews on their [...]

The post 3rd Party Reviews in Knowledge Panel Now Include Yelp and Your Own Site appeared first on Imprezzio Marketing.

5 Revealing New Local Pack Click Through Rate Studies

by Mike Ramsey @ Nifty Marketing

Tue Aug 11 14:50:01 PDT 2015

Reports of a massive change to the design of local search results in the serps started to surface around August 6th worldwide. Of course I was at a family reunion...

The post 5 Revealing New Local Pack Click Through Rate Studies appeared first on Nifty Marketing.

This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content

by Joe Pulizzi @ Content Marketing Institute

Sat Aug 19 03:00:52 PDT 2017

We explore Facebook's new Watch, Netflix's content buying spree, and Google's ongoing interest in Snap. We also discuss Quartz's branded content results, share a rave about Time Inc., then close with an example of the week on JWT. Continue reading →

The post This Week in Content Marketing: Facebook, Google, Netflix, and Disney Begin War Over Content appeared first on Content Marketing Institute.

Keyword Research for Search Engine Optimization (SEO) [Webinar Recording]

by Chris Raulf @ Boulder SEO Marketing

Tue Aug 01 06:20:22 PDT 2017

Learn How to Identify Your Most Important and Lucrative SEO Keywords Hands down, understanding and being able to research and identify the keywords your potential customers type into Google is crucial to succeeding with SEO. It’s probably the most critical aspects of a digital marketing strategy. Knowing what keywords and phrases your target audience uses...

Patience (with Search Engine Optimization) is a Virtue

by Chris Raulf @ Boulder SEO Marketing

Thu May 25 16:27:45 PDT 2017

When I first talk to potential customers about search engine optimization (SEO), I see them get really excited and enthusiastic about the possibilities. At some point, they ask how quickly it will be before they get a lot more organic search engine traffic. This is the part that can be difficult because although I get...

Total SEO in the Community – Lecture at Barfield School in Surrey

by Simon Chapple @ total-seo.co.uk

Mon Mar 06 01:16:33 PST 2017

Throughout the year Simon Chapple, Founder and Director at Total SEO and other members of the team will offer their time to give talks and lectures to schools and colleges to help students further their knowledge of online marketing and business on the internet, we do not make any charge for this. This opportunity gives […]

10 Chrome Extensions That Every Social Media Marketer Should Know

by Erin Feldman @ AWR

Wed Aug 23 01:09:19 PDT 2017

Social media like Facebook, Twitter, Instagram and others are great platforms for marketing your business, as they will help you reach and interact with a lot of potential customers. If utilized properly, it will give you the publicity that will positively affect your business. Related to this are Chrome Extensions, which are small applications or … Continue reading "10 Chrome Extensions That Every Social Media Marketer Should Know"

The post 10 Chrome Extensions That Every Social Media Marketer Should Know appeared first on AWR.

Getting Social with Your SEO Company

by Skip Kinzel @ Incite Digital Marketing

Tue Mar 21 13:31:29 PDT 2017

Getting Social with Your SEO Company Your website, mobile component and online reviews are nearly perfect reflections of your business, so the revenues should be pouring in as a result....

The post Getting Social with Your SEO Company appeared first on Incite Digital Marketing.

Faq-corporate

by Roger Janik @ Fair Marketing, Inc.

Fri Nov 06 01:56:48 PST 2015

Frequently Asked Questions This Is Topic one Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellente euismod turpis id maximus sodales. In tempor est sit amet diam porttitor, at lacinia turpis finibus. Mauris laoreet suscipit dictum. Vestibulum sit amet arcu pelle ntesque, sollicitudin tortor id, tincidunt lacus.Sed ut perspiciatis unde omnis iste natus error sit […]

The post Faq-corporate appeared first on Fair Marketing, Inc..

Marketing Your Local Business In Search Results

by Logan Mosby @

Mon Aug 14 14:51:41 PDT 2017

Your small business is your baby, that you’ve nurtured and help grow for years and years. But as your baby has grown, so has the environment in which it has been raised. As a small business owner, it is imperative…

The post Marketing Your Local Business In Search Results appeared first on .

[Webinar Recording] Improve Your ROI With International and Multilingual SEO (ISEO)

by Chris Raulf @ Boulder SEO Marketing

Wed May 24 07:15:03 PDT 2017

Although studies have shown that people prefer to use the web in their native language, translating websites was traditionally a complicated task, requiring significant IT-resources. Furthermore, translated websites often fail to reach their potential ROI because they skip the step of international search engine optimization. Presented on Wednesday, May 24, 2017, in this hour-long webinar, Péter...

Marketing Day: RhythmOne buys YuMe, link building campaigns & the duopoly dilemma

by Amy Gesenhues @ Marketing Day – Marketing Land

Wed Sep 06 13:00:14 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Marketing Day: SEO content audits, YouTube ad tips & The Media Trust’s ‘first vendor network’

by Amy Gesenhues @ Marketing Day – Marketing Land

Thu Sep 14 13:15:16 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video

by Clare McDermott @ Content Marketing Institute

Fri Aug 11 03:00:10 PDT 2017

Still tentative when it comes to video? Get over it. A longtime video tinkerer says all marketers should be producing video in-house. Read his advice for fearful marketers and tips to shoot your very first video. Continue reading →

The post Video-Phobic Marketers: It’s Time to Get Over Your Fear of Producing Video appeared first on Content Marketing Institute.

How to Network at a Conference: 101 Tips From Marketing’s Best

by Aaron Orendorff @ Content Marketing Institute

Mon Sep 04 03:00:02 PDT 2017

Conferences are not for the faint of heart. It’s a challenge to leave with fresh relationships and meaningful connections. That’s why you should consider adopting some of these 101 networking tips. Continue reading →

The post How to Network at a Conference: 101 Tips From Marketing’s Best appeared first on Content Marketing Institute.

What Is Social Media Advertising?

by Michael Hopson @

Tue Aug 15 13:47:46 PDT 2017

We live in a world full of likes, comments, tweets, pins, grams, snaps, and many more ridiculous interactions that can be found on social media. Merriam Webster defines social media as: “Forms of electronic communication (as websites for social networking…

The post What Is Social Media Advertising? appeared first on .

How To Audit Backlinks In The SEO Spider

by screamingfrog @ Screaming Frog

Wed Sep 07 01:57:01 PDT 2016

There’s plenty of reasons you may wish to audit backlinks to a website, whether it’s to check the links are still live and passing link value, they’ve been removed or nofollowed after a link clean up, or you want to get more data on the links which Google Search Console...

22 Examples From Brands (and Marketers) That are Winning at Content Marketing

by Stephanie Stahl @ Content Marketing Institute

Thu Sep 07 03:00:01 PDT 2017

Want some inspiration to advance your content marketing practices? Look no further than these Content Marketing Awards Project of the Year finalists, and the remarkable things they achieved through content marketing. Continue reading →

The post 22 Examples From Brands (and Marketers) That are Winning at Content Marketing appeared first on Content Marketing Institute.

SEO: Don’t Look For Shortcuts

by dreamscape @ Dreamscape Marketing

Wed Jan 04 20:00:04 PST 2017

Is there a similarity between SEO and drug addiction treatment programs? Actually, the answer is a resounding, “Yes.” Dreamscape Marketing has worked with more than 100 drug rehab centers in every region of the country. In that time, we have discovered that SEO and addiction treatment share a surprising number of similarities. In this exclusive excerpt from Dreamscape Marketing’s whitepaper ... Read More

The post SEO: Don’t Look For Shortcuts appeared first on Dreamscape Marketing.

Nifty Halloween Photo Contest

by NiftyDax @ Nifty Marketing

Mon Nov 03 08:32:27 PST 2014

Nifty Halloween Halloween is a fun time of year. We decided to make it even more fun here at Nifty. We started a little competition to see who could take...

The post Nifty Halloween Photo Contest appeared first on Nifty Marketing.

Is Your Social Content Picture-Perfect or Merely Taking Stock?

by Jonathan Crossfield @ Content Marketing Institute

Wed Aug 23 03:00:24 PDT 2017

You can’t judge a book by its cover. But in a crowded bookstore, it’s a good way to separate what you might enjoy from the thousands you can’t “judge” by reading. Social media feeds are like a bookstore and your image choice matters. Continue reading →

The post Is Your Social Content Picture-Perfect or Merely Taking Stock? appeared first on Content Marketing Institute.

Screaming Frog SEO Spider Update – Version 8.0

by screamingfrog @ Screaming Frog

Tue Jul 18 02:01:45 PDT 2017

I’m excited to announce the release of Screaming Frog SEO Spider 8.0, codenamed internally as ‘All J’s must go’. Our team have been busy in development working on some exciting new features, so let’s get straight to it, and talk about what’s new in version 8.0. 1) Updated User Interface...

Personable is profitable: A case to rethink your content marketing strategy

by Jen Schrauben @

Fri Aug 11 16:45:05 PDT 2017

Content marketing strategies are great for delivering information but often fail at really connecting with the reader. Columnist Jen Schrauben makes the case for incorporating friendlier, more authentic content into your overall strategy.

The post Personable is profitable: A case to rethink your content marketing strategy appeared first on .

How to Tear Down Silos to Create a Culture of Content

by Marcia Riefer Johnston @ Content Marketing Institute

Thu Aug 17 03:00:53 PDT 2017

Marcus Sheridan saved his pool company by using content as a sales tool. What would it take to make content the star of your brand’s sales? Knock down silos to create a culture of content. Marcus shares how to do that. Continue reading →

The post How to Tear Down Silos to Create a Culture of Content appeared first on Content Marketing Institute.

Marketing Day: Facebook tests Bonfire video app, a personalization road map & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Wed Sep 13 13:20:16 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience

by Andrea Fryrear @ Content Marketing Institute

Wed Aug 16 03:00:41 PDT 2017

Redundancies, overlaps, and lack of communication kept good content marketers from delivering a great content experience for FedEx customers. Drew Bailey wanted to change that. That’s why he is a Content Marketer of the Year nominee. Continue reading →

The post A Content Success Story: How FedEx Operations Now Delivers a Better Customer Experience appeared first on Content Marketing Institute.

Email Marketing Myths BUSTED

by admin @ FireDrum Email Marketing

Tue Jun 13 11:38:42 PDT 2017

Understanding Common Fallacies and How to Improve Your Email Marketing Strategy Email marketing can be complex – especially with the outdated and incorrect information circulating – but it’s not an excuse to stray from or abandon that marketing channel. On average, marketers see a $38 ROI for every $1 invested into emails. Have you seen […]

What Is SEO? Solve The Puzzle With This Four-Minute Guide

by Grant Effinger @

Mon Aug 14 11:01:44 PDT 2017

No fluff, no sales pitch…Give us four minutes, and you’ll get an explanation of the fundamentals of SEO that anyone can understand and, better yet, utilize. WHAT IS SEO? SEO IS: A way to improve your quality traffic, rankings, and…

The post What Is SEO? Solve The Puzzle With This Four-Minute Guide appeared first on .

8 SEO Do’s and Don’ts for Business Owners

by Snap Agency @ Snap Agency

Thu Sep 07 10:33:51 PDT 2017

As a business owner, you have a business to run. So you’ve probably hired an SEO agency to develop your website and online presence. That’ll almost always give you the...

Does Your Company’s Strategy Include Omni-Channel Marketing?

by brandogadmin @ Brandography

Mon May 15 06:53:24 PDT 2017

How Do Social Media And SEO Work Together?

by SocialSEO Team @

Mon Aug 14 08:38:39 PDT 2017

Social Media and SEO are the peanut butter and jelly of the digital marketing world. One can survive without the other, but the effectiveness of the two together provides you with a much more powerful marketing engine. And while social…

The post How Do Social Media And SEO Work Together? appeared first on .

If It’s Too Good To Be True…

by dreamscape @ Dreamscape Marketing

Thu Jan 12 20:00:06 PST 2017

Addiction treatment programs and search engine optimization have little in common. Of do they? Upon closer inspection, there are actually many similarities. Dreamscape Marketing has worked with some of the most successful drug rehab centers in the country. Based on our knowledge and experience in the drug rehab industry, we’ve discovered some interesting similarities between SEO and addiction treatment that. ... Read More

The post If It’s Too Good To Be True… appeared first on Dreamscape Marketing.

5 Common Social Media Problems & How to Solve Them

by Scott Sundblom @ Big Leap

Thu Jul 20 06:00:49 PDT 2017

  Social media marketing is no longer optional for most businesses in play today. With so many businesses battling for the diminishing attention span of consumers, there are a lot of businesses and organizations winning the hearts of their audiences one tweet, snap, and post at a time. But not every brand has social media […]

The post 5 Common Social Media Problems & How to Solve Them appeared first on Big Leap.

Google Testing Removing Call Buttons from 3-Pack on Mobile

by Imprezzio Marketing @ Imprezzio Marketing

Fri Jun 24 06:04:52 PDT 2016

There have been a lot of news about the 3-pack in the last few days.  First, I heard announced at SMX that ads will be coming to the 3-pack.  The screenshot they showed me had the first listing in a 3-pack listed with an ad label on it, thus only leaving 2 organic positions below it. [...]

The post Google Testing Removing Call Buttons from 3-Pack on Mobile appeared first on Imprezzio Marketing.

This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment?

by Joe Pulizzi @ Content Marketing Institute

Sat Aug 26 03:00:22 PDT 2017

We explore Apple's big investment in streaming content, a Facebook ad biz failure, and the shifting business model for publishers. Our rants and raves include Zillow and HBR, then we close with an example of the week from the AAHA. Continue reading →

The post This Week in Content Marketing: Could Apple Go Wrong With Its Billion Dollar Content Investment? appeared first on Content Marketing Institute.

Content is King, but Bad Content is a Jester

by MedNet Technologies @ MedNet Technologies

Tue Feb 14 19:05:33 PST 2017

Content, content, content. In the digital marketing realm today it’s all about content. Google made it so. A couple of years back Google changed its algorithm to move away from using keywords, which clever people had learned to totally game, and toward what was actually on the websites its bots crawled, the content. Suddenly, content...

What an Online Marketing Company Should be Doing for Your Business

by Skip Kinzel @ Incite Digital Marketing

Mon May 08 13:46:04 PDT 2017

What an Online Marketing Company Should be Doing for Your Business A company is essentially lost when they don’t have a website presence. Every business must have a website and...

The post What an Online Marketing Company Should be Doing for Your Business appeared first on Incite Digital Marketing.

SEO at Christmas

by Jami Heward @ Nifty Marketing

Mon Dec 15 07:46:54 PST 2014

Are you taking advantage during the holiday season? The Holiday season is an important time to make sure you’re doing what you need to be doing on your website in...

The post SEO at Christmas appeared first on Nifty Marketing.

5 Key Milestones to Develop and Advance Your Content Marketing Program

by Heather Levy @ Content Marketing Institute

Sun Aug 20 03:00:40 PDT 2017

What does it take for your content marketing program to mature in your organization? Explore the levels in Gartner’s Content Marketing Maturity Model and learn the five key attributes your program must have for any progress. Continue reading →

The post 5 Key Milestones to Develop and Advance Your Content Marketing Program appeared first on Content Marketing Institute.

SmartSearch Marketing is Hiring Paid Media Experts

by Patricia Hursh @

Wed Jul 05 08:16:40 PDT 2017

SmartSearch Marketing is one of the fastest growing agencies in the digital marketing industry, and we’re looking for exceptional people to join our team of seasoned professionals.  We are currently hiring paid media experts.  Interested?  Read on… Career Opportunity SmartSearch Marketing is currently looking for a Senior Paid Media Specialist. The Senior Paid Media SpecialistLearn more

The post SmartSearch Marketing is Hiring Paid Media Experts appeared first on .

What If What We Know About Marketing Is What’s Holding Us Back?

by Joe Pulizzi @ Content Marketing Institute

Mon Aug 14 03:00:41 PDT 2017

Joe Pulizzi shares an excerpt from his and Robert Rose’s upcoming book – Killing Marketing: How Innovative Businesses Are Turning Marketing Cost into Profit. The duo reveals how most businesses approach marketing the wrong way. Continue reading →

The post What If What We Know About Marketing Is What’s Holding Us Back? appeared first on Content Marketing Institute.

Marketing Day: Twitter Teams on mobile, Ads.txt adoption & more

by Amy Gesenhues @ Marketing Day – Marketing Land

Fri Sep 08 13:05:29 PDT 2017

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Online Marketing Strategy Through Local Business Directories

by Skip Kinzel @ Incite Digital Marketing

Fri Aug 11 13:07:51 PDT 2017

Online Marketing Strategy Through Local Business Directories The Internet is a vast space that’s full of businesses in every genre. When you’re the little guy, it’s difficult to be seen...

The post Online Marketing Strategy Through Local Business Directories appeared first on Incite Digital Marketing.

How Web Development and Web Marketing Work Together

by Skip Kinzel @ Incite Digital Marketing

Mon Jul 31 08:37:45 PDT 2017

How Web Development and Web Marketing Work Together The Internet is a vast world that’s continually growing with companies popping up on the virtual horizon each day. To stand out...

The post How Web Development and Web Marketing Work Together appeared first on Incite Digital Marketing.

Veterinarians Need Online Marketing Too!

by webmaster @ Breakthrough SEO Marketing

Mon May 25 22:23:02 PDT 2015

The post Veterinarians Need Online Marketing Too! appeared first on Breakthrough SEO Marketing.

Reach for the Stars with Review Management

by John Toth @ Rio SEO

Mon Jul 10 14:00:16 PDT 2017

Consumers are talking and they have much to say about their user experience and engagement with enterprise brands via online reviews. With over 26,380 number of reviews posted every minute on Yelp alone, staying on top of customer opinions and perceptions of each location can prove challenging for multi-location brands. Review management is a two-fold […]

The post Reach for the Stars with Review Management appeared first on Rio SEO.

PRODUCT OFFERINGS

by Roger Janik @ Fair Marketing, Inc.

Tue Oct 20 22:25:14 PDT 2015

EFFECTIVE STRATEGIES. PROVEN RESULTS. HARNESS THE POWER OF FAIR MARKETING We apply our proprietary marketing formula to each of our service offerings—at the core, Fair Leads Automation. This winning methodology is 100% unique and has been developed in-house over many years of trial and error.

The post PRODUCT OFFERINGS appeared first on Fair Marketing, Inc..

How to Delete a Review You Wrote on Google

by Imprezzio Marketing @ Imprezzio Marketing

Wed Aug 17 10:16:20 PDT 2016

I cannot believe I am writing this article but after 2 different people asked me this question in the last 24 hours, I attempted to delete a review I wrote and realized why people got confused. Like many things, this process should be simple but apparently is not. Here is what you need to do. [...]

The post How to Delete a Review You Wrote on Google appeared first on Imprezzio Marketing.

Ads Are Killing the Web: Are You Part of the Problem?

by Kirk Cheyfitz @ Content Marketing Institute

Fri Sep 08 03:00:23 PDT 2017

The switch from crappy ads to valuable content is long overdue in online marketing. Is it too late to save the web? Plus, learn the six steps to digital decency for your brand. Continue reading →

The post Ads Are Killing the Web: Are You Part of the Problem? appeared first on Content Marketing Institute.

Quick & Actionable Guide to eCommerce Customer Segmentation

by Stephan Markov @ AWR

Tue Aug 29 02:56:52 PDT 2017

Have you already heard that you should not be doing a “one-size fits all” kind of marketing? Of course you have. Probably a million times, I bet. You’ve also heard of segmentation and that you should hack and slash your customers into separate groups called “segments”. All good, but you never started doing it, simply … Continue reading "Quick & Actionable Guide to eCommerce Customer Segmentation"

The post Quick & Actionable Guide to eCommerce Customer Segmentation appeared first on AWR.

Visual Tech Offers a New Lens on Local Search

by Natasha Anderson-Moncrieffe @ Rio SEO

Wed Jun 28 13:04:42 PDT 2017

The local search industry is buzzing, and visual search technology is at the core of it all. What’s the latest news, you ask? Google “Focuses” on Visual Search with ‘Lens’ Google’s recent unveiling of Google Lens at their I/O developer conference leverages AI technology and Google’s software to supercharge your phone’s camera. Imagine you’re sharpening […]

The post Visual Tech Offers a New Lens on Local Search appeared first on Rio SEO.

How to Use Organic SEO to Rank in Google’s Local 3-Pack

by Rio SEO @ Rio SEO

Mon Aug 14 20:18:37 PDT 2017

by Cynthia Sener, VP of Operations and Product at Rio SEO Recently, my colleague Chad Klingensmith and I had the opportunity to participate in the Local Search Association’s information and takeaway-packed webinar, How to Use Organic SEO to Rank in Google’s Local 3-Pack. Joined by co-host Joy Hawkins, the incredibly sharp and talented founder of […]

The post How to Use Organic SEO to Rank in Google’s Local 3-Pack appeared first on Rio SEO.

3 Takeaways From My Presentation on Local Search

by Kevin Chow @ Webfor

Wed Aug 09 11:32:24 PDT 2017

Businesses are constantly looking for the key SEO elements and quick wins they can implement on their website, so they can rank now. First, we as digital marketers need to educate business owners and new age marketers when it comes to search engine optimization (SEO) and local search. Yes, Google has vastly improved their ability […]

The post 3 Takeaways From My Presentation on Local Search appeared first on Webfor.

Innovative conversion formula increases sales leads for business websites

by Roger Janik @ Fair Marketing, Inc.

Thu Jun 11 15:57:57 PDT 2015

Fair Marketing introduces upConversions™, a leading-edge conversion rate optimization strategy with a focus on enhanced usability designed to turn site visitors into customers Houston-based Fair Marketing, a renowned national digital communications firm, has created a visionary fairmarketing tool to improve online marketing ROI and profitability for businesses of all sizes. With the introduction of upConversions™, Fair […]

The post Innovative conversion formula increases sales leads for business websites appeared first on Fair Marketing, Inc..

Video Marketing

by webmaster @ Breakthrough SEO Marketing

Wed Jun 10 21:47:00 PDT 2015

Video-Marketing-Infographic

The post Video Marketing appeared first on Breakthrough SEO Marketing.

The Beginners Guide to Simple Web Development

by Skip Kinzel @ Incite Digital Marketing

Tue Jun 13 10:33:44 PDT 2017

The Beginners Guide to Simple Web Development You have a new business and things are going well but you still don’t have your website up and running. Regardless of your...

The post The Beginners Guide to Simple Web Development appeared first on Incite Digital Marketing.

Email Marketing Deployment Checklist

by admin @ FireDrum Email Marketing

Wed Jun 07 12:57:09 PDT 2017

Ready, Check, Launch – The Complete Email Marketing Deployment Checklist Download FireDrum’s free email marketing deployment checklist. Use, reuse, and share our checklist with your team to ensure consistency and accuracy with all of your email marketing campaigns. First Name Last Name Email Address* Please ignore this text box. It is used to detect spammers. […]

Why Veterinarians Need Professionally Designed and Mobile-Friendly Websites

by webmaster @ Breakthrough SEO Marketing

Mon May 25 22:34:43 PDT 2015

Unless your website is optimized for Google’s mobile-friendly update, your rankings could disappear from Google’s mobile search results. It’s undeniable that pet owners love their furry, scaly, and feathered little friends. However, when your prospective clients’ pets have been injured, aren’t feeling well, or need to undergo their wellness exams, how will you get your […]

The post Why Veterinarians Need Professionally Designed and Mobile-Friendly Websites appeared first on Breakthrough SEO Marketing.

Learning from Tasty

by Snap Agency @ Snap Agency

Tue Aug 22 09:41:36 PDT 2017

Case studies are a great way for local businesses to learn more about other successful companies that have implemented digital marketing strategies. Digital marketing can often seem overwhelming to local...

How and Why (or Why Not) to Build a Chatbot

by Marcia Riefer Johnston @ Content Marketing Institute

Thu Aug 10 03:00:07 PDT 2017

Are you ready for the visitors of tomorrow? Will your customers be able to get superior answers to their questions with your content? If you’re not using – or at least investigating – chatbots, your enterprise may not be ready. Continue reading →

The post How and Why (or Why Not) to Build a Chatbot appeared first on Content Marketing Institute.